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It's not about how smart you are'
July 15, 2010, 12:32 pm. ..Or how many products you have in stock' 'Or how many folks you have on your team' 'Or that you were the first to market. Prospects just don't care. But here's what they do care about, "What's in it for them?" And the way you tell your prospects, "What's in it for them" is crucial to making the sale.
