In this post I'm going to explore in more detail a theme I've touched on a couple of times before in Facts Are Stubborn Things and Games Advertising Takes Center Stage . And at the risk of sounding insulting - my apologies in advance! - I'm also going to continue paraphrasing past Presidents by saying games advertising is no different to any other form of digital advertising inasmuch as it's primarily about the audience, stupid. Advertisers just want to target and go.