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JangoMail Survey Says Less Isn't More, Anymore

September 15, 2010, 3:59 pm
You've heard the old saying that "less is more." Apparently, this isn't true when it comes to email marketing. According to a recent JangoMail survey, 67% of those who enjoy consistent email marketing success include three or more calls to action in their email campaigns. This reminds me of my college days when I worked as a telemarketer. We were instructed to get three "no's" from a prospect before we were allowed to end the call. With email marketing,

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