I hope it doesn’t get much worse but the war of devices between Apple and Google is quickly deteriorating into a war of words. This type of war never ends well when it is played out in the public forum. Steve Jobs has set a very low bar with regard to standards by some of his words following the iPad announcement. Considering how he sounded after the announcement one wonders if the naming of the device explains his ‘moodiness’.

Wired magazine reports

After a big public announcement of the sort Apple had this week for the iPad CEO Steve Jobs often takes time in the day or two afterwards to have a Town Hall at One Infinite Loop, making himself available for questions from employees bold enough to stand up and take one right between the eyes.

On Google: We did not enter the search business, Jobs said. They entered the phone business. Make no mistake they want to kill the iPhone. We won’t let them, he says. Someone else asks something on a different topic, but there’s no getting Jobs off this rant. I want to go back to that other question first and say one more thing, he says. This don’t be evil mantra: “It’s bullshit.” Audience roars.

It doesn’t take much for things to get worse from this point and it is likely that they will. In fact, over at the Business Insider we get the report on just what Google is thinking with regard to Apple from Apple’s former board member and Google CEO, Eric Schmidt.

Today, a reporter asked Eric what he thinks of Apple’s new iPad. His answer: “You might want to tell me the difference between a large phone and a tablet.”

So is now time for the CEO’s to start tossing insults at each other as they become direct competitors? Let’s hope not. Wouldn’t it be real interesting if they would each just keep their mouths closed about each other, talk about their own products and innovations and then let the buying public decide? I think it would but I suspect that considering the size of the companies involved, the amount of money at stake and the Mt. Everest like egos at the helms we have yet to hear the end of this schoolyard name-calling and back-stabbing. Jobs even went on to call Adobe “lazy with regard to its approach to business and how Flash will be replaced by HTML5. While the latter may be true is it really necessary for the insults? Looks like Steve wants to yell at everyone. Oh brother.

So get ready everyone for the new way to compete in the new media world. Shout the loudest and then throw a hissy fit and best of all, use a curse word or two to sound tough. If this is where this is heading this will get real old, real fast.