

News Archive
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
Judge Rules Google AdWords Do Not Infringe
August 5, 2010, 8:54 amA federal judge has ruled that Google's AdWords program does not infringe on trademarks owned by language learning company Rosetta Stone.
"No reasonable trier of fact could find that Google's practice of auctioning Rosetta Stone's trademarks as keyword triggers to third party advertisers creates a likelihood of confusion as to the source or origin of Rosetta Stone's products," U.S. District court Judge Gerald Bruce Lee in Alexandria, Va. Wrote.
In its lawsuit, filed in July 2009, Rosetta Stone alleged that Google allowed third parties including individuals involved in software piracy to purchase the right to use Rosetta Stone trademarks or other terms confusingly similar in Google's AdWords advertising program.
Lee wrote consumers awareness of Rosetta Stone's brand ""has only increased since Google changed its trademark policy to permit the use of trademarked terms as keyword triggers and as words within sponsored link titles and advertisement text."
" In simplified terms, Google's popular search engine aggregates information and provides advertising space. This is akin to a newspaper or magazine selling advertising space," he wrote.
"To attract advertisers, Google created a system for displaying advertisements that would be economically profitable for its company and paid advertisers."




