So, I turned down a SEO copywriting job today. No, the reason didn't have anything to do with what the client would pay (the money was pretty good, actually.) Nor did it have anything to do with what I'd be writing about (the content was fairly interesting.) The reason I turned down the gig was because there was no content strategy in place - and although I could easily write the copy and take the client's money, I knew that what I'd be doing wouldn't help them.