Online social shopping service Kaboodle said today it is re-launching its website to improve its product-discovery engine.

Kaboodle says it has improved its end-user experience by offering real-time product search, which provides the ability to see products that are the most popular based on user-set parameters, such as items from a specific store, within a specific category, and related items.

Users will be able to see a timeline around product discovery on Kaboodle, creating relevance, context, and value by knowing something is popular based on a particular time frame.  This is the beginning of an ongoing initiative to create and improve Kaboodle's real-time product search and will lead to the rollout of more upgrades throughout the year.

With the re-launch, Kaboodle has made its "Add to Kaboodle" easier for retailers to embed directly on their sites. Users can still add products via the "Add to Kaboodle" button from anywhere on the web in one click.

"Our enhanced product discovery engine provides an even richer, more relevant and more personalized shopping experience for our users, making it easy for shoppers to find the great products added by our fast growing community in a very simple way," said Manish Chandra, CEO and co-founder of Kaboodle.

"Today's launch marks another key milestone for us, and in 2010, Kaboodle continues its mission to lead the online shopping space through both business and technological innovation."
 

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