Hello! Glad you're here, because today's how-to "SEO It" is both essential and creative! We're gonna get into how to grow and refine our killer keyphrase seed list using fun, free tools! The words for today's lesson are specificity , seasonality , and trends . Last week, we dipped our toes into the murky SEO waters and fished out our core, killer keyphrases , then organized and prioritized them into an Excel (or simple legal pad) list. That accomplished,