Choosing what keywords to focus on, and when, is a crucial aspect of search engine marketing. We'll develop a prioritized keyword list that will bring you the most traffic and the most conversions on terms where you will profit the most. This will include traffic generating keywords, long tail keywords and high converting keywords. We will examine the competitive nature of these keywords and compile a list which will present achievable short term results, then produce a long term strategy for the seriously competitive keywords. This keyword list will evolve as SEO strategies are implemented and analysis continues.