This is another addition to our ongoing series of tutorials and case studies on landing pages that work. Nicole Johnson wants to get babies and their moms some much-needed rest. She's packed napping plans, schedules, and strategies into her $37 ebook/consultation package. She's tried different pricing, Google Adwords, different offers, freemiums, and more to pop conversion, but her results still ping between a snoozy 0.5 to 3%. She has good traffic,