This is another addition to our ongoing series of tutorials and case studies on landing pages that work. Jill Mitchell wants to increase awareness and sales of her one-of-a-kind French vintage objects that she sells on Etsy and Ebay. She also wants more visiblity and sales for her buying tours of Provence. She doesn't actively market her site, although she does enjoy a responsive newsletter following. She doesn't have a handle on her site metrics " traffic,