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lastminute.com Sees 6,300 Extra Conversions through Audience Targeting â" Travel Case Study
May 17, 2010, 6:03 amIf there's one thing we're asked for to back up our digital discussions with agencies & advertisers, it's lots of case studies. Today's insight comes from a campaign we ran for lastminute.com on MSN in the UK. It shows how a combination of branded buy with audience targeting resulted in an additional 2.27m pages viewed on lastminute.com. The campaign results went even further with 30,000 additional searches for lastminute related terms, and an incredible 6,
