Welcome! Glad you're here, because today, with all the research behind us and our per-page keyphrase strategy in place, we're ready to move on to optimizing our online writing to drive traffic to our business site and convert those visitors with compelling content! The question that inevitably arises is: where on the web pages should I put my keyphrases? A general guideline is to focus each web page around the two to three keyphrases you've chosen for that page,