Have you heard of the Streisand effect?

Long story short, in 2003 Barbra Streisand sued a photographer for $50 million because he took photos of her home. She said the photographs invaded her privacy. Unfortunately for her, the rest of the world had no clue of the existence of these photographs until after she filed the lawsuit. Filing the lawsuit created a greater issue than if she had just kept quiet.

Enter Lindsay Lohan.

The almost popular, but now notsomuch, actress is suing E-Trade for, get this, $100 million for naming one of its TV babies “Lindsay.” Apparently, Miss Lohan believes that she has obtained “single name” status–like Madonna or Oprah–and that everyone that sees the milkaholic manboy-stealer will instantly think of her–and that will ruin her stellar reputation.

Says Lohan’s lawyer:

“They used the name Lindsay,” Ovadia said. “They’re using her name as a parody of her life. Why didn’t they use the name Susan? This is a subliminal message. Everybody’s talking about it and saying it’s Lindsay Lohan.” Ovadia wants an injunction to force the spot off the air, and the Lindsay camp wants every last copy of the commercial

Actually, no one was talking about Lindsay Lohan, until this lawsuit. Oh wait, maybe that’s the point. No one was talking about you, so file a $100M lawsuit and get everyone talking about you again!

Alternatively, why not actually make a movie that we think is good?