By, Lisa Arthur, CMO, Aprimo Recently, season four of the acclaimed AMC television series Mad Men kicked off. In case you have been orbiting space since the show premiered in 2007, Mad Men is set in the 1960s and exposes the professional and personal lives of advertising executives based in New York City. What was particularly striking about the premier episode was its uncharacteristic focus on public relations (PR) and its connection to the world of advertising.