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Majority Of E-Reader Owners Have No Complaints

February 3, 2010, 1:00 pm

Owners of e-readers such as the Kindle report they are happy with their devices according to a new study by The NPD Group.

The majority (93%) of owners said they were "very satisfied" or "somewhat satisfied" with their device. Only 2 percent indicated any level of dissatisfaction.

Features are important to e-reader owners. More than half (60%) said wireless access was their favorite feature on their e-reader and nearly a quarter (23%) mentioned touch.

Ross-Rubin "Both the display technology and available content on e-Readers are optimized for those interested in books, said Ross Rubin, executive director of industry analysis at NPD.

"Pairing these optimizations with wireless technology for transparent access and touch screens for easy navigation has resonated with the avid readers that have been early e-Reader adopters."

Even with great features, e-reader owners are still looking for more in these relatively new devices. Some recommended improvements from owners include more book title availability (42%), longer battery life (39%), and color screens (34%). Content is important, with 46 percent of owners saying they were most satisfied with the selection of titles for their e-readers while 39 percent said they could find every title they were looking for.

E-reader owners are not completely tied to their devices to do their reading. About three-in-ten say they use at least one other device for reading e-books, such as a PC or a smartphone.

"As we have seen with music, photos and video, books and other printed matter are slated to appear on a wide array of devices that offer tradeoffs in such factors as screen size and battery life," said Rubin.

"As the recent introduction of Apple's iPad demonstrates, applications now on smartphones benefit from larger screens, and industry leaders are recognizing the importance of supporting multiple platforms by supporting multiple clients and open standards."