When working on their search campaigns, many SEM experts jump right to the standard optimizations , such as keywords , bids , negatives , and ads . However, one of the most basic questions is often overlooked: are my accounts set up to reach the right audience? In this post, we will compare the language/market setting with the geo-targeting feature to ensure your account is reaching its intended audience in adCenter. First, think about the audience you are trying to reach.