

News Archive
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
Marketers Identify Social Networks As Top Priority
January 26, 2010, 12:21 pmSocial networks may become home to a lot more marketers this year. The Society of Digital Agencies (SoDA) surveyed a number of senior marketing execs, and found that many of them have made social networks and applications their top priority in 2010.
Indeed, a whopping 45.4 percent of the people involved in SoDA's Digital Marketing Outlook study indicated that they consider social networks and applications to be a top priority, and although this isn't quite a majority, significantly fewer people said the same thing about digital infrastructure, search optimization, and everything else.

Extremely few marketers consider social networks and applications to be irrelevant, too.
These are likely to be good signs for Facebook, MySpace, and perhaps Twitter in particular (since it's still in search of a steady source of revenue). Even users shouldn't mind the corporate participation, since an ad from a mainstream company is likely to be better received than something promoting a random dating site. And social media campaigns can be better still.
Of course, SoDA's information is a bit odd in light of the fact that people speaking for both Facebook and Twitter have said the companies won't IPO this year.
Related Articles:
> Facebook Investor Promises "No Near Term IPO"
> Twitter COO Effectively Rules Out 2010 IPO
> Facebook Page Owners Getting More Stats




