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Marketing to the Marketers: LinkedIn Wins

September 13, 2010, 5:28 pm
Most advertising execs are quick to jump on the social media bandwagon when it comes to marketing a product to consumers, but when it comes to marketing themselves, not so much. A recent study by RSW/US took a look at the business-to-business social media habits of a variety of ad agencies. As reported by Brandweek, 54% of the agencies polled said they never or rarely use social media when prospecting for new clients. Of those that did use social media for outreach,

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