My guess is that you've already heard the buzz surrounding Google's "May Day" announcement (and its rankings aftermath).  Even if it's late June, Google's May Day algorithm change continues to be analyzed, expounded upon (and yes, even feared) by search engine specialists and the clients who love them. Good news:  it's not all bad news.  Google's Mayday update may be the thing to slap site owners upside the head and encourage them to create great content.