So Twitter's got a big - whoo-pished! - backlash after announcing they will be launching promoted tweets. I'm seeing twitter users saying that it will turn Twitter into a male enhancement and teeth whitening spam box; it wont work and threatening to leave the platform; and quote unquote 'experts' claim it is not much of an innovative idea. Here's an adage, which may bring some light to the issue: KISS - Keep It Simple Shithead.