The European Interactive Advertising Association has published key findings from a recent study: New Decade Heralds the Age of Digital Mobility Europeans are more mobile and engaged with online than ever Key findings of the study presented early March 2010 are: Europeans spend an average of 6.4 hours per week on mobile internet (or "internet-on-the-move" as described in the study) compared to 4.8 hours reading newspapers and 4.