Sometimes when reading TechCrunch I feel like I am watching the History Channel, and that there is a regularly scheduled show called WWII Wednesdays ( or something like that ). Ironically there was even a junk TechCrunch post about killing the hype cycle . But they know the truth on manipulation - they wouldn't have a profitable product without it . So often marketers highlight how *this changes everything* I just saw an article about how the Facebook like button kills SEO,