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Music Still Leads In iTunes Purchases

August 31, 2010, 1:58 pm
Almost all iPhone or iPod touch users have downloaded a free app, but 82 percent have actually made a music purchase from iTunes, according to a new survey from NPD. More than half (56%) of iTunes buyers purchase music exclusively, and majority of iTunes user search time is focused on looking for music. Sales growth in digital music has been slowing, and some of that decline might be related to the distraction from apps; however,

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