When I was growing up, cutting coupons from the newspaper was a Sunday morning ritual. My mom cut coupons while drinking her morning coffee. There's a lot of news right now how coupon redemption is up for the first time in 14 years, but it's not through the newspaper, Moms are getting these coupons online. For kids today, that Sunday morning ritual is no longer Mom with her scissors and the newspaper, but instead with her laptop, and it's whenever Mom is online.