seo moves united kingdom seo moves australia
seo newsJanuary 2011

Google Lobbies to to Keep Political Wolves at Bay

January 31, 2011, 11:22 pm
Google spent $5.2 million in lobbying in 2010, up almost one third from the $4 million it spent in all of 2009 . Per usual, the company paid to curry support for in online advertising regulation, patent reform, cyber security and online privacy, renewable energy, freedom of expression and censorship, tax reform, free trade, Internet service usage...

Paper Industry Ablaze In Australia Over Google Ad Decisions

January 31, 2011, 7:50 pm
A civil liberties group in Australia is criticizing Google's decision to pull ads by the Wilderness Society that brought attention to "a boycott against a paper manufacturer that uses wood sourced from Australian old growth forests," the Sydney Morning Herald reported . The company to be boycotted - Australian Paper - contacted Google and the ads...

16 Surprising Social Media Stats

January 31, 2011, 7:45 pm
Over the last few months, Ive bookmarked and read hundreds of posts. And, like many of you, have catalogued the myriad of social media stats that come our way each day. Theres almost too many social media statsbut a few of my favorite posts with aggregated stats are this one from B2B Social Media and this one from Danny Brown . But, instead of...

Search as a Wedge to Influence & Corrupt Other Markets

January 31, 2011, 7:14 pm
Search can be used as a wedge in a variety of ways. Most are perhaps poorly understood by the media and market regulators. Woot! Check Out Our Bundling Discounts When Google Checkout rolled out, it was free. Not only was it free, but it came with a badge that appears near AdWords ads to make the ads stand out. That boosts ad clickthrough rates,...

Google Employee Goes Missing In Egypt

January 31, 2011, 7:04 pm
Google's head of marketing for the Middle East and North Africa Wael Ghonim has gone missing in Egypt. Ghonim, a supporter of the Egyptian opposition, has been missing since Friday, the Wall Street Journal reported . Ghonim had been a vocal supporter of the protesters in Egypt, on his Twitter and Facebook accounts. Click to read the rest of this...

Google Enables Tweets Via Phone in Egypt

January 31, 2011, 6:59 pm
Google has devised a way for Egyptians to tweet by calling a phone number and leaving a voicemail. The voicemail will be automatically interpreted into text and tweeted in real-time. This is extremely important to the democracy movement in Egypt in light of an attempt by the Egyption government to close Internet communication.

Booed in Brazil

January 31, 2011, 6:54 pm
by Claudine Zap Note to future Brazil-traveling celebs: Be on time to your appointments, please. Hollywood couple Ashton Kutcher and Demi Moore didn't get that memo. They had to learn the hard way when the two showed up at Fashion Week in Sao Paulo at least an hour late. Photographers who were waiting for the American duo showed their distaste by...

Farsight 2011: Beyond the Search Box Webcast Tomorrow at 10am PST

January 31, 2011, 6:23 pm
What do Harry Shrum (Bing), Matt Cutts (Google) and Rich Skrenta (Blekko) all have in common? They'll all be engaged in what's sure to be a lively roundtable discussion during the Farsight 2011: Beyond the Search Box gathering (and webcast!) in.

Is Google Next Area Of Growth Germ Warfare?

January 31, 2011, 6:12 pm
Google may be finding it hard to keep its exponential growth going, but is getting in to bacteria culture growth may be pushing in the wrong direction. Okay, okay it is only a joke - one Google upload themselves.

The Dark-Sky Movement

January 31, 2011, 5:52 pm
by Mike Krumboltz Stargazers now have their Graceland. The Channel Island of Sark , located 80 miles south of England, has been designated as the world's first dark-sky island. Dark-sky communities are places with very little to no light pollution. As a result, the stars are far easier to see and more fun to look at. According to a buzzy article...

5 Questions With CP+B's Andrew Keller

January 31, 2011, 5:52 pm
Meet the new boss, creative collaborator and hair-apparent to the Alex Bogusky throne Not too many creative shops could convince a client to craft a campaign around the concept that customers think their pizza sucks. But Crispin Porter + Bogusky isn't your average ad agency: It's sort of a think tank that's really great at making TV commercials....

A New Design, Promotion Stats and more Notifications

January 31, 2011, 5:31 pm
Everyone here at Digg is excited to announce our biggest feature release so far in 2011. Today we're beginning a rollout of three features: a new design incorporating frequent suggestions from our community, everyone's historical number of stories promoted to Top News as well as historical percentage of stories promoted to Top News, and optional...

Should You Use Third Party Logins?

January 31, 2011, 5:21 pm
There are pushes to minimize the need for passwords , but after the Gawker leak fiasco who wants to have a common shared single point of failure for passwords? Sure managing passwords sucks. But friction is a tool that helps cleanse demand & make it more pure. It is why paid communities have a higher signal to noise ratio than free for all sites....

Tucson shooting, Mideast protests, Blustery Storms: January 2011 Buzz

January 31, 2011, 5:00 pm
by Vera H-C Chan Record storms blustered through the United States and Europe. The heat of revolution though swept through the Middle East, as a vendor's self-immolation triggered protests in Tunisia, and in turn Egypt. In the United States, though, the climate turned to stunned cooperation after a horrific shooting spree in Arizona. Below, what...

Facebook Third-Party Commenting System Said To Be In The Works

January 31, 2011, 4:45 pm
The comments that people leave on blogs and news sites scattered across the Web might soon (and presumably with their permission) be tied their Facebook profiles. A rumor's indicated that Facebook will unveil a third-party commenting system in the near future. Caroline McCarthy wrote this afternoon, "Facebook is planning to launch a third-party...

Getting More From Your Google Place Page

January 31, 2011, 4:45 pm
I write a fair amount about local search because it's an important topic that's only going to become more important as millions upon millions of folks move over to smart phones to do their browsing and shopping. The undisputed leader in all things search is Google and so it's important to pay close attention to the shifting landscape of local...

Dispatch from NATPE 2011

January 31, 2011, 4:04 pm
A lively event full of dialog and networking across three days which took place at Miamis Fontainebleau resort January 24 th 26 th , 2011, the National Association of Television Programming Executives assembled to address the state of the industry, network and do deals, poolside. With topics like the NBC Universal and Comcast merger, the rise of...

SES New York: Get 20% Off Your Registration Fee with Our Bing Promo Code

January 31, 2011, 4:04 pm
It's that time of year again! Search Engine Strategies will be in New York City on March 21-25th, 2011... we'll be there, will you? If so, be sure to stop by and visit us at Booth #1221 on March 22nd at the Hilton New York. If you haven't registered yet, you can SAVE 20% on any 1 Day or 2 Day conference pass* ... just enter promo code 20BING upon...

Google's 2010 Lobbying Expenses Reach $5.16M

January 31, 2011, 3:23 pm
Google fans may want to brace for another round of accusations about the company's influence. The Lobbying Disclosure Act Database, which is backed by the U.S. Senate itself, shows that the search giant spent $5.16 million to talk to politicians in 2010. That's up a significant amount - $1.13 billion or 28 percent - from the $4.03 billion Google...

30 (New) SEO Terms You Have to Know in 2011

January 31, 2011, 3:18 pm
Recently I bookmarked a good entry level SEO glossary of current SEO terms. A few weeks ago I complained ​about some people still using obsolete and inaccurate SEO terms such as "keyword density" . Additionally, I missed many new or important terms on this list which I read about and often use, but many people, on the Web at least, don't....

PPC Advertiser News - 1/31/11

January 31, 2011, 3:11 pm
by Mike Fleming Here's what's new in the world of paid search advertising... Google Changes Display of Top Position Ads Apparently, Google is going to start putting Description Line 1 of a typical PPC ad in the headline of the Top 3 ads positions as long as the line ends with a punctuation mark.  If they roll this out, it's likely...

Caring About Your Customers Isn't Enough

January 31, 2011, 3:07 pm
We've all been on the phone frustrated with the customer service rep who we need to dictate all of our information to even though we just typed it in via our telephone key pad. We've all had problems with internet service providers or cable operators who can't seem to fix our problems. The usual conclusion from the customer perspective is that the...

Google Looking to Hire Mobile-Apps Makers to Combat Apple

January 31, 2011, 2:57 pm
The Wall Street Journal uncovered something that isn't exactly a bombshell in the wake of Google's announcement last week that it would hire more than 6,200 people in 2011: Many of them will be mobile-application developers . The Journal noted: Google Inc. plans to hire dozens of software developers to create applications for smartphones and other...

'MJ' Rocks It

January 31, 2011, 2:52 pm
by Mike Krumboltz Michael Jackson is gone, but his fans are keeping his spirit alive. Jean Walker, a taxi driver in Brazil, must be among the most dedicated. Check out a clip of him singing one of MJ's greatest hits below.

Android Becomes Best-Selling Smartphone, Serious iPad Challenger

January 31, 2011, 2:41 pm
Google's Android is now the top smartphone platform in the world. Meanwhile, Android has seriously cut into Apple's domination of the tablet computer market. Click to read the rest of this post.

Local Business or Big Brand: The Key to Facebook Success is the Same

January 31, 2011, 2:41 pm
Coca-Cola has 19.8 million Facebook fans many of whom they've cultivated with a year-long social media campaign called Expedition 206. That's all well and good for my favorite soft drink company, but what about the gourmet cupcake bakery or the coffee shop that's not Starbucks? According to eMarketer, companies, which I take to mean brand names,...

Google Luring College Recruits With Swag And Pizza

January 31, 2011, 2:22 pm
Google is holding a recruiting drive at Carniege Mellon University and it seems just the idea of a chance to work at Google is no longer enough to fill a college hall with potential interns and aspiring employees. The Facebook info on the event reads "Want to know more about the new Google chrome book? Can't get enough Google swags? Want some...

Leno Leads in Ratings, but Search a Different Story

January 31, 2011, 2:16 pm
by Mike Krumboltz Not so long ago, Jay Leno wasn't so much making the jokes as he was a joke. His primetime experiment had tanked, and he came off like the villain in the Team Coco movement over to TBS. What a difference a few months can make. The big-chinned comedian is back atop the ratings, besting his rivals week after week. The New York Times...

Chrome vs IE vs Firefox: Winners and Losers in 2010

January 31, 2011, 2:16 pm
Everyone knows about the Internet. It's our way to access everything from scholarly research for academic papers to funny videos that let us ignore work for several hours to communication options that let us stay in touch with the people we love most to substantially more' private content. And while every internet browser gives you .

Nintendo Launches Twitter Trivia Contest

January 31, 2011, 2:00 pm
Nintendo of America said today it is launching a trivia contest on Twitter to promote its February 14 release of Dragon Quest VI: Realms of Revelation video game for Nintendo DS. Participants can visit @NitendoAmerica on Twitter to answer a series of trivia questions about the game, each one more difficult than the last, that will be posted...

Demand Media Announces Closing of IPO

January 31, 2011, 2:00 pm
Last week, Demand Media launched its initial public offering . Today, the company announced the closing of the IPO of 10,235,000 shares of common stock at $17.00 per share. From the release: Demand Media sold 5,175,000 shares of common stock, and the selling stockholders sold 5,060,000 shares of common stock in the offering. Demand Media received...

Super Bowl Ads and Extending Your 30 Seconds of Fame

January 31, 2011, 1:50 pm
Creating a clever Super Bowl commercial takes time, talent and a lot of money. So in order to make the very most of their investment, Super Bowl advertisers are trying something new this year - using social media to pre-advertise their advertisement. Bud Light, Audi and HomeAway (?) have all launched Super Bowl ad related campaigns on Twitter and...

Google Brings Instant Previews to iPhone, iPad

January 31, 2011, 1:30 pm
Google's Instant Previews are beginning to show up in Safari for Apple devices including the iPhone, iPad, and iPod Touch, 9 to 5 Mac reports . Google has yet to make an official announcement. Click to read the rest of this post.

Blekko Goes Mobile with Android and iPhone Apps

January 31, 2011, 1:09 pm
Blekko has launched new mobile apps for iPhone and Android, which include the search engine's /date functionality and the ability to mark search results as spam. If you're unfamiliar with Blekko, it launched late last year as a human-curated approach to search aimed at eliminating spam from search results by way of human editing. With the new app,...

Man Stands Up After Falling 1,000 Feet

January 31, 2011, 12:38 pm
by Mike Krumboltz Adam Potter, a 35-year-old mountain climber, is lucky to be alive. Potter fell about 1,000 feet after he lost his footing near the summit of Sgurr Choinnich Mor, a Scottish mountain. Porter didn't just survive the fall - when rescuers found him, the adventurer was "standing up and reading a map." Potter was standing on an icy...

Will The Future Of Search Be Decided Tuesday? At Least It Will Give Us A 'BigThink'

January 31, 2011, 12:28 pm
"Is the search industry locked in a race to the bottom or are conditions ripe for a breakthrough? This question will take center stage at a gathering in San Francisco on February 1, to be webcast on," the event's site noted. The main panel will have Matt Cutts, Google's Spam Czar, Harry Shum, not the "Glee" cast member but the head of...

Block Facebook with FB Limiter

January 31, 2011, 12:22 pm
Is Facebook distracting for your teen? Is it difficult for them to stay on task and get important things done, like their homework? What about your employees? Are you noticing more "Facebook breaks" occurring during the course of a workday? If you have experienced this, you're not alone. A recent study by Oxygen Factory conducted .

Papa John's Launches Online Super Bowl Pizza Giveway

January 31, 2011, 12:02 pm
Papa John's said today that people who place orders online on Super Bowl Sunday will have the chance to win a $45 gift card. Beginning at 10 a.m. ET on Super Bowl Sunday, Feb. 6, every customer who places an order online will be eligible to win a free $45 Papa Johns gift card. The 45-Second Giveaway runs through Super Bowl XLV, ending at 9:59...

Bing-Alibaba Relationship Stumbles In China

January 31, 2011, 11:47 am
It looks like Microsoft isn't going to defy Google and Baidu and achieve a great victory in China anytime soon. Three and a half months after it began, a partnership involving Bing and a search engine owned by Alibaba has already ended. To be fair, little is known about the situation, and it could have been someone at Microsoft who pulled the...

Google Offers YouTube Advertising Course

January 31, 2011, 11:46 am
Google retains a massive vice-grip on the online advertising industry, continuing to grow despite the "threat" of Facebook's enormous user base. While much of Google's success can be routed back to their two-thirds majority for search share, there's little doubt that other Google properties " Blogger, YouTube, Picasa, etc. " are making a valuable...

Google Gives Docs "Easy Justification" and More

January 31, 2011, 11:46 am
Google is certainly no stranger to frequent updates, with their "release early, iterate often" perspective creating both loyal followers and vocal dissidents. However, those updates are often so frequent that average users miss them entirely. That may be the case for Google Docs users, who recently received three updates, according to the Google...

Facebook/ Rumors Surface

January 31, 2011, 11:31 am
TechCrunch is pointing to a couple of Israeli articles from TheMarker , which are written in hebrew, claiming that turned down an acquisition offer from Facebook, and that the company is already powering facial recognition in Facebook's own Photos feature. Both of these things are rumors, but interesting ones. isn't talking...

Hotpot Adds Location Photo Sharing

January 31, 2011, 11:26 am
There are dozens of different Google product lines " hundreds, if you count products specific to other countries " but we only keep track of a select few. In the last few weeks, one that we've kept up with quite fully is Hotpot. There are several reasons for our dedication to coverage. 1) Google has shown major dedication to the project, even...

Google's Intrusive Advertising March Continues

January 31, 2011, 11:26 am
Google's initial concept for search and content advertising was simple but brilliant: to display highly relevant but non-intrusive ads to their users. But, oh how the mighty have fallen! Google's precepts of non-interference have dwindled gradually over time as display ads were offered in the content network. However, the last several months have...

Another Security Hole Found in Android

January 31, 2011, 11:26 am
When it comes to security, Google Android has long been the weaker contestant. After all, the simple availability of the code through the open source community also means that malicious coders will have the opportunity to exploit any and all weaknesses. By that same token, however, this means that Android must quickly resolve any issues that are...

Purchased Link Penalties: There’s No Time to Waste

January 31, 2011, 11:21 am
Bruce Clay himself with a guest post that is probably the strongest caution against paid links that I've read to date.

Bing and Big Think present Farsight 2011: "Beyond the Search Box" Event and Webcast

January 31, 2011, 11:05 am
In the past ten years, search has transformed the way we experience the web even as the web itself has changed. New user interfaces, mobile devices, and interactive services are evolving beyond text pages intertwining the web into all aspects of our lives and thus we expect to be able to do more online with less friction. Along with the...

Google Censors "Piratey" Searches

January 31, 2011, 11:05 am
Google has been the voice for an open internet, at least as long as the open internet benefits them (you know " like they pretty obvious did with the net neutrality laws and Android?). Partially due to Google's reputation, and also simply due to frustration at the power plays, users on the hunt for specific internet goodies have been outraged at...

Two Neat New Gmail Features

January 31, 2011, 11:05 am
Like a parent who takes their child out for ice cream after a doctor's visit, Google has paired its "display ad experiment" in Gmail with some appealing new features . While there has been plenty to talk about over the last few weeks when it comes to minor extras, these two features will serve as great news for both personal and professional Gmail...

Essential Mobile Marketing Resources

January 31, 2011, 11:05 am
Read predictions about the future of Online Marketing over the past 3-4 years and you'll undoubtedly find mobile mentioned in each one. With smart phones sales to pass personal computers and the smart phone race between AT&T and Verizon iPhones, Droid powered phones and everyone else has elevated the impact of mobile devices to unprecedented...

Bing Adds a Destination Comparison in Travel Search

January 31, 2011, 11:05 am
Bing may not have the biggest portion of the market (in fact, being generous, they have about 10%), but the group they have is fiercely loyal. Why? Is it the National Geographic images on the home page? Is it the dedicated loyalty to any Microsoft product? Is it how memorable the name "Bing" is? We think not. Rather, it's all because Bing has done...

Homeland Security Wants Internet Kill Switch

January 31, 2011, 11:04 am
Sen. Susan Collins, the Republican ranking member on the Homeland Security and Governmental Affairs Committee, told Wired magazine that there was a need for "kill switch" legislation that "would provide a mechanism for the government to work with the private sector in the event of a true cyber emergency."Click to read the rest of this post... ...

Facebook, Google & Other Tech Giants On Board White House Startup Initiative

January 31, 2011, 11:00 am
Today, the White House announced the launch of the Startup America Partnership as part of a national strategy to stimulate economic growth and create jobs. The initiative is being chaired by AOL co-founder Steve Case, and will receive funding from the Ewing Marion Kauffman Foundation and the Case Foundation. Carl Schramm, CEO of the Kauffman...

Google Looking to Hire Mobile Apps Makers to Combat Apple

January 31, 2011, 10:50 am
The Wall Street Journal uncovered something that isn't exactly a bombshell in the wake of Google's announcement last week that it would hire more than 6,200 people in 2011: many of them will be mobile application developers . The Journal noted: Google Inc. plans to hire dozens of software developers to create applications for smartphones and other...

Think Like Lefty, and You'll Win at PPC

January 31, 2011, 10:19 am
Phil Mickelson has done it again. He's demonstrated an evolution in his maturity level and game-savvy. He realizes that even if you "have game," playing safer odds repeatedly often wins out over reckless gambling. Yesterday, in the Farmer's Open in San Diego, trailing Bubba Watson by one stroke, he opted to "lay up" behind a creek rather than...

Facebook Buys Menlo Park Buildings

January 31, 2011, 10:10 am
Current and potential Facebook employees who are weighing their options should set aside any concerns about lack of elbow space.  Although things might be getting tight at the company's current headquarters, reports indicate Facebook has bought two new buildings. Mike Swift wrote, "Records filed with the San Mateo County recorder's...

Meijer Launches Online Grocery Service

January 31, 2011, 10:05 am
Retailer Meijer has introduced a new online grocery service called “” "This is a very important step for our e-commerce operations," said Rick Keyes, executive vice president of supply chain operations and e-commerce for Meijer.     "While we have provided bulk grocery and multi-pack...

Advertisers Benefit More From Top Ad Spots on Google Than Bing [Study]

January 31, 2011, 9:58 am
People who use Google spend more time looking at the top three paid ads above the organic results than Bing users, according to the results of a new eye-tracking study from research firm User Centric. Click to read the rest of this post.

Q4 2010 Android Shipments Puts Mobile OS on Top of the Sales Heap

January 31, 2011, 9:27 am
The Q4 shipments of Android devices led all other mobile operating system shipments. Google's OS continues to march toward the head of the class in worldwide market share as well with Nokia still holding the top spot for that metric (How long will that still be the case?). The numbers that are being quoted come from research firm Canalys . Note...

AOL Acquires Online Video Network Goviral

January 31, 2011, 9:22 am
AOL said today it has acquired the European online video distribution network goviral for $74.1 million. In addition, AOL will pay goviral $22.6 million over two years following completion of the deal. Video is core to AOLs consumer programming strategy and goviral has created an incredibly compelling platform that delivers highly measureable and...

Salesforce Launches For Any Business With Company Email Addresses

January 31, 2011, 9:18 am
Salesforce has launched as a way for businesses to create free, private social networks for their companies.  Chatter, the product, has been around for a while now, and is often described as a "Facebook for the enterprise", but it has been part of the company's Salesforce CRM and offerings. Now is...

The "Common Sense" Mistake That Makes Your Writing Lifeless

January 31, 2011, 9:17 am
Have you ever been inside a money booth? People rent them for parties and events. If not, let me describe it for you: You're in a clear glass booth and money is swirling in a breeze all around you. Bills are brushing your cheeks, your hair. You want to get as much money as you can in the thirty seconds you've been given, so you grab for the...

Will Augmented Reality Leap-Frog the QR Code?

January 31, 2011, 9:07 am
There continues to be a steady buzz about QR codes, those bar code-looking thingys that can be scanned by a smart phone to link you to added content, a website or perhaps even a coupon at the point of purchase. Here's the Wikipedia definition . I'm not an expert in QR codes or anything for that matter but I've been around long enough to have a...

Connecticut AG Declines To Take Google To Court

January 31, 2011, 9:07 am
Google's decision to ignore a Civil Investigative Demand issued by Richard Blumenthal may work out all right for the company. New Connecticut Attorney General George Jepsen and Consumer Protection Commissioner Jerry Farrell have reached an agreement with Google that should keep the matter from going to court. A little background information,

Will Digital Asset Optimization Be the New SEO?

January 31, 2011, 8:31 am
I'll willingly admit that I'm not always the first to hear of a new term. My first reaction to "have you heard of [insert your term here]" is to go on a researching expedition. Eventually, I'll talk about it on Facebook, Twitter, and sometimes the SEO forums I hang out in. Now, DAO - Digital Asset Optimization - wasn't what I'd call a "familiar"...

Google Buys SayNow, Voicemail Social Media Service

January 31, 2011, 8:15 am
Fans can listen and talk to their favorite celebrities live via a broadcasting service that it's not edited, scripted or in no way rehearsed. SayNow is a voicemail service that is completely social and connects people in a not-so-new way, but one that definitely sparks conversations. Whereas celebrities have kept their contact information private,...

Report Names Android World's Leading Smartphone Platform

January 31, 2011, 8:12 am
Android is now the leading smartphone platform according to Canalys, which just published its Q4 2010 report on the subject. Shipments of smartphones with Google's mobile operating system reached 32.9 million.  The fourth quarter saw 101.2 million smart phone shipments in all, representing an in crease of 89% year-over-year. "2010...

The Secret of Quality Score

January 31, 2011, 8:07 am
This article introduces a new way to think of quality score by answering a simple question: What would quality score have to be if Google was a business and wanted to maximize its earnings? The answer is suprisingly simple: if quality score is an estimate of click-through probability, Google not only earns as much money as possible, but also makes...

Google's Social Acquisitions - SayNow is the Latest Conquest

January 31, 2011, 8:05 am
Last week, Google announced two more acquisitions of companies into their collective. SayNow, a voice/telephone service was announced first. The very net day, YouTube, one of Google's many properties, announced the acquisition of fflick, a 6-month-old startup that used sentiment analysis to recommend movies to people. Both of these companies are...

Social Media and Mobile Ads Least Liked By Internet Users

January 31, 2011, 7:58 am
One of the most common predictions is the growth of online advertising spend over the next however-many years. It’s the prediction that keeps the engine turning and the machine moving forward. After all, if there is no advertising then why are we doing this whole Internet and mobile thing anyway? Are we just trying to make life better for...

Get the Best Internet Marketing Posts in Your Inbox THIS WEEK

January 31, 2011, 7:44 am
In 2011, my highly anticipated Internet Marketing Best Posts is being moved to subscription only . For years, I've spent thousands of hours to find you amazing content. One of you even thinks it's worth $1,000,000 . Would you do $1 million of work for free ? Didn't think so. In 2011, the best content will be sent to those who sign up to my...

Battening Down the Hatches for a Link Bait Brainstorm

January 31, 2011, 7:44 am
Creating great link bait is something of an art. Everyone wants to originate that one great piece that goes as a viral as the plague. But the key to making any attempt at link bait successful is in the planning stages. That's why when the creative wind is blowing it's time to nail up the shutters and hunker down for the brainstorm. No man is (or...

Marketing Mobile Applications Effectively

January 31, 2011, 7:44 am
Applications are big, and I mean "sliced bread" big. Not only are they becoming a major part of overall mobile use, but it is becoming rare to find a business that doesn't offer some kind of application to further expand their corporate agenda. Even small businesses are getting on board, with free apps that make it easier for customers to find out...

The Podium: Top 3 SEO Tools for 2011

January 31, 2011, 7:19 am
Man is a tool-using animal. Without tools he is nothing, with tools he is all. Thomas Carlyle At 9:30am on this lovely Tuesday morning I was embarking upon a quest of epic proportions, traversing (relatively) great distances in search of a prize which seemed forever out of reach. Dodging the last of a passing troupe of cleaners, I ran the gauntlet...

No "Actors" for The Social Network

January 31, 2011, 7:03 am
Awards season has been kind to The Social Network. At the Golden Globes , the film won Best Director (David Fincher), Best Screenplay (Aaron Sorkin), Best Score (Trent Reznor), and Best Picure, Drama. Jesse Eisenberg and Andrew Garfield had been nominated for Best Actor and Best Supporting Actor for their roles as Mark Zuckerberg and Eduardo...

The Main Takeaways From The Conference Click Asia Summit 2011 - " The Power Of Digital And Mobile Marketing In Asia"

January 31, 2011, 6:58 am
Click Asia Summit was recently conducted in Mumbai - India (from the 20th January 2011 to 23rd January 2011) focusing on digital and mobile marketing in Asia. Asia is undoubtedly a large market and a growing market with people who are fast adopting and adapting to the E-commerce, M-commerce and the social media worlds on personal and professional...

Who Is Duncan Watts and Why Is Everything Obvious ... Once You Know the Answer?

January 31, 2011, 6:53 am
The keynote speaker at SES New York 2011 is Duncan Watts, a principal research scientist at Yahoo! Research, where he directs the Human Social Dynamics group. He's also the author of the forthcoming book, Everything Is Obvious: *Once You Know the Answer . Click to read the rest of this post.

SEO editing vs. copywriting for SEO: know the difference

January 31, 2011, 6:48 am
Greetings and welcome to your next burning SEO question of the week answered! In today's video post, Heather explains the essential differences between SEO editing and SEO copywriting, and when it is best to do one versus the other. A few moments with this fiery, fast-talking Redhead will serve to both edify and clarify, and of course, there are...

Introduce us to someone awesome and get a helicopter.

January 31, 2011, 6:32 am
Today we are putting our money where our mouth is and giving you a chance to win goodies for introducing us to someone awesome. Image via As you’ll no doubt be aware we are always looking to hire awesome SEO consultants. Finding, hiring and training consultants is absolutely critical to ensure we are constantly improving...

Making the Most Of The Page Title For SEO

January 31, 2011, 6:30 am
WebmasterWorld Members discuss latest thinking on page titles for SEO purposes.Are you limited to 70 characters, what about page title case, or special characters?

Internet Mobile Users in France

January 31, 2011, 6:07 am
Médiamétrie has just released for the second time the number of mobile internet users in France in 2010. The figures represent traffic on websites, portals and apps from a mobile phone. France's 2010 last quarter - Q4 2010 - accounts for 43.4million internet users of which 15.5million use their mobile phone to go online (+3.3mllion vs. 2009...

Five ways to get links from fan sites

January 31, 2011, 2:35 am
Posted by RobOusbey Whatever your site's topic, whether you are very niche or broad, B2C or B2B, a retailer or a publisher - there are likely to be independent fan sites that overlap with the subjects on your site. By fan site , I mean fan clubs, unofficial sites, etc - these types of sites are typically run by people who are very passionate about...

Microsoft Releases a 'Fix-it' For Scripting Vulnerabilty In IE

January 31, 2011, 2:32 am
...we're releasing Security Advisory 2501696, which describes a publicly disclosed scripting vulnerability affecting all versions of Microsoft Windows. The main impact of the vulnerability is unintended information disclosure.The vulnerability lies in the MHTML (MIME Encapsulation of Aggregate HTML) protocol handler, which is used by applications...

Facebook Places Deals Launches In Europe

January 31, 2011, 12:39 am
Facebook made a significant move into the potentially lucrative local business advertising space on Monday with the launch in the UK and other European countries of Places Deals, which gives users discounts and benefits with nearby shops, restaurants and venues through their mobile phones.Facebook says millions of users are already choosing to...

Top Online Brand Monitoring Tools

January 31, 2011, 12:21 am
At some point in time you might find yourself building up quite a bit of chatter in the online space and it might make sense to start keeping track of what people are saying about you or your business. Regardless of whether it is good or bad, you might want to leave some comments behind to strengthen the overall conversation online. Here are some...

How Social Media Changes Everything*

January 30, 2011, 8:56 pm
Bloggers as Media Have you ever noticed that a lot of blogs want to be seen as being the same as the media? And media companies are responding by hiring bloggers . But why is emulating the media so exciting? After all, the same media is so big, bloated & redundant that it is buried in debt . How is it possible that a humor blog network built on...

Quora Review: Too Confusing To Survive?

January 30, 2011, 12:20 pm
The question-and-answer space seems to be gathering some momentum despite Google's recent address about "content farms" and the latest popular Q&A site within the search industry is Quora. Click to read the rest of this post.

Android + Classic PlayStation Games? Sweet!

January 30, 2011, 10:21 am
Sony has announced plans to bring classic PlayStation 1 games to Android phones and tablets before the end of 2011. Users will be able to download the classic games via a new PlayStation Store, which is part of Sony's PlayStation Suite mobile gaming platform. Click to read the rest of this post.

Keeping Your Digital Talent Pipeline Full

January 30, 2011, 7:42 am
One of the huge issues youre going to see play out starting this year is the movement and flux of those that work within the digital marketing and PR industries. Its not often talked about, but believe me, its a major concern for agency owners and businesses. How do you retain your top digital talent? How do you keep them happy? And, how do you...

DuckDuckGo Goes Aggressive, Tries to Scare People Off Google

January 30, 2011, 2:52 am
Beside the big and known Google, Yahoo, Bing, Blekko and and the local leaders Baidu and Tandex, there are several other, “little” search engines – such as HotBot and DuckDuckGo. The latter was launched in 2008 and has a very, very limited market share with about 2.5 million searches a month. However, everyone is trying to gain...

After Just A Year, Even Google Surprised By Success Of Click-To-Call

January 29, 2011, 9:09 pm
Fascinating information coming out of Google regarding the success advertisers are having with mobile "click to call" ads.

Increase Your Efficiency by Using Multiple Web Browsers

January 29, 2011, 4:49 pm
One of my favorite approaches to save time online is to use multiple web browsers for different purposes. It allows you to combine speed + reliability with also having quick access to tons of valuable tools & data. Firefox I set up Firefox fully loaded with bookmarks and extensions ( all our free & premium ones , User Agent Switcher , Web...

Search Week in Review for Jan. 29, 2011

January 29, 2011, 11:00 am
Here's a recap of this week's columns and news stories for the week of Jan. 23 to 29, as reported by Search Engine Watch, as well as search news and tips from around the web.Click to read the rest of this post...

UpdateTargetsInLibrary API: Null Targets are Deleted

January 29, 2011, 8:41 am
When updating data objects via the Microsoft Advertising adCenter API, null values are typically ignored by the Web service. For example, during a call to UpdateKeywords you may pass a null value or simply not specify the PhraseMatchBid element, and any previously designated bids on phrase match for the keyword will remain untouched. Targeting...

Google Edges Bing For Visual Attention

January 29, 2011, 7:39 am
The top three paid positions on Google attract more visual attention than the top three links on Bing, according to a new report from research firm User Centric. Study outcomes showed a comparable number of participants viewing top sponsored links (~90 percent) across both search engines. However, these participants spent 22 percent more time...

D.C. Gets a Street View of New Anti-Google Video

January 29, 2011, 7:19 am
Consumer Watchdog is at it again. In the new video "Mr. Schmidt Goes to Washington," the group demands Eric Schmidt be called before Congress for hearings about the data Google collected with its Street View mapping service cars. Click to read the rest of this post.

Facebook 'Sponsored Stories' Invasion of Privacy?

January 29, 2011, 7:04 am
Facebook has come under some criticism over the past two years for using user information in advertising - ads containing users' pictures , selling of information , and now their newly launched "Sponsored Stories:. "Your clicks of Facebook's "Like" button and check-ins at restaurants, stores and other establishments are already valuable marketing...

Relaunches Are Harder Than Launches

January 28, 2011, 11:37 pm
In the past I have highlighted how hype-driven hard launches often lead to hard landings . But what is even more challenging than launches is relaunches. Some relaunches are just flicking a switch, done mostly as a marketing gimmick. But those that are real changes are brutal, largely because you have already built up expectations in the past and...

Cup of Joe: An Open Letter To Everyone Else

January 28, 2011, 11:18 pm
If you are reading this post on a computer screen, please print it out and hand it to someone that doesn’t have access to the internet. Because this post is geared towards them. Dear Everyone Else, Hello there, my name is Joe, and I am from the Internet. Well actually, I am from South Carolina, but I am sending this article out to you...

Training a Link Development Team

January 28, 2011, 9:08 pm
Creating campaigns, choosing the direction to move forward should be handled by a point person for the link building account.The grunt work can be done through scripted responses by employees who do not need to know the higher level information, who may not be able to handle higher level information, but are perfectly capable to handle the routine...

5 Best Things in Social Media

January 28, 2011, 8:22 pm
This week: Social unrest, #SOTU, your so-called sponsored life, Hulu as cable and a ridiculously good-looking old friend Best political use of social media by a people: the citizens of Egypt This week, the world once again witnessed the power of social media to organize, mobilize and document political movements . Inspired by the successful...

Musicians in Danger: Buzz Week in Review

January 28, 2011, 7:05 pm
by Mike Krumboltz Warning: Rocking can be hazardous to your health. This past week, a legend of the stage took a tumble and wound up in the hospital. Elsewhere, a rocker turned reality star underwent a serious bit of surgery, and a world-famous one-hit wonder talked about his injured rotator cuff. Suddenly your life in a cubicle doesn't look too...

Celebs Tell All in Their Tell-All Books

January 28, 2011, 6:34 pm
by Claudine Zap It used to be the tabloids that made celebrity secrets public. No longer. Stars are telling their own stories on their own terms. With books. Three memoirs that have recently revealed previously private lives of very public people. Here, the roundup of stars' secrets revealed' by the stars. Geri Jewell: It's a "fact of life": She's...

Taco Bell Thinking Outside The Bun, Uses Social Media To Counter Class Action Lawsuit

January 28, 2011, 6:03 pm
Using its own tag line Taco Bell has gone outside the bun to counter claims in a class action lawsuit over the labeling and contents of its ingredients, using full page print ads in major newspapers and addressing the issue with social media. Click to read the rest of this post.

Will the PC Go the Way of the 8-Track and Does it Matter?

January 28, 2011, 5:00 pm
Deloitte Predictions says that by the  end of 2011, more than 50 percent of computing devices sold globally will NOT be PCs. Smartphones, tablets and non-PC netbooks are taking over the market at a rapid pace and it’s their growth, rather than the PC’s decline that Deloitte claims will make the difference. Deloitte says the old PC...

LinkedIn Announces IPO, Others To Follow

January 28, 2011, 4:56 pm
"LinkedIn Corporation announced today that it has filed a registration statement with the Securities and Exchange Commission for a proposed initial public offering of its Class A common stock," Linkedin's blog reported . Linkedin has 90 million users and is a social networking site for professionals to share their resumes and other work related...

Kindle E-Books Turn Amazon's Page

January 28, 2011, 4:28 pm
The Amazon brand was given a serious boost with the launch of their Kindle e-reader, and they are still reaping the rewards as the digital book formats are outselling the more traditional reading medium, paperback books. According to their fourth quarter report, for every 100 paperback books sold, Amazon sold 115 books in Kindle’s...

Biz Stone: "The Tweets Must Flow"

January 28, 2011, 4:22 pm
The Egyptian government's decision to shut down Internet access doesn't seem to have gone over well with Twitter cofounder Biz Stone.  While Stone was diplomatic enough not to name the country, a new 400-word post on the official Twitter Blog very much speaks to the situation, stressing the importance of freedom of speech. Stone wrote this...

How to Target Canadians

January 28, 2011, 3:49 pm
Just who are these Canadians anyway? For too many Americans, Canadians are just "those nice folks up North," lumberjacks and the creators of a famed school of sketch comedy . But Canada, the world's second-largest country in terms of total area, is a diverse nation of more than 34 million citizens who enjoy a 75% Internet penetration and a higher...

Is OpenLeaks WikiLeaks 2.0?

January 28, 2011, 3:29 pm
If you thought the arrest of WikiLeaks founder Julian Assange would bring an end to the Lets Leak it to the World phenomenon, not to mention the subsequent fighting about how we should react to these leaks, think again. OpenLeaks , a similar type of service launched by a former management member of WikiLeaks, Daniel Domscheit-Berg, is launching ,...

Yahoo VP Leaving For Groupon

January 28, 2011, 3:29 pm
The company that's said to have turned down a $6 billion acquisition offer from Google has now lured an important employee away from the second-biggest name in search. Michael Shim, Vice President of Mobile Business Development and Partnerships at Yahoo, will soon start at Groupon. Shim's resume is quite impressive. After graduating from...

Google's War on Spam Begins: New Algorithm Live

January 28, 2011, 2:48 pm
Google's Matt Cutts today announced the launch of a new algorithm that is intended to better detect and reduce spam in Google's search results and lower the rankings of scraper sites and sites with little original content. Google's main target is content farms and sites that copy content from other sites and offer little useful, original content...

Idol Talk: The Next "One" Up

January 28, 2011, 2:43 pm
by Vera H-C Chan Strike that " now give the win to the 15-year-old. Yes, life on American Idol " can be cruel. Judge Steven Tyler might've already unleashed his most memorable quote of the season involving hellfire, matches, and fowl miscegenation. Just like that, perky Victoria Huggins was shoved aside from favored status by some...

An Oscar Nomination Is Big Bucks

January 28, 2011, 2:43 pm
by Mike Krumboltz An Oscar nomination means a lot more than just a pat on the back for the Hollywood elite. If a film is nominated for Best Picture, it's money in the bank, baby. Quite a bit of money. An article from The New York Times explains. A study conducted by research firm IBISWorld found that a film nominated for Best Picture will, on...

New Android Logo Gets Internet Buzzing

January 28, 2011, 2:17 pm
Whats that buzzing youre hearing? Are you surrounded by wasps? If not, it could be people reacting to Googles newest logo; this time, for their Android 3.0 update, named Honeycomb. Keeping with the look and feel of the original Android logo, while incorporating a theme that matches the Honeycomb name, the new logo is a mix between the current...

Alec Baldwin Rumor Squashed, Teach for America's Big Gift, Will Ferrell's Next Gig: What's the Buzz

January 28, 2011, 1:36 pm
by Claudine Zap Our top picks from the day's hottest searches. Alec Baldwin (Searches increased by 9,454%). "Countdown with Alec Baldwin" has a nice ring to it, but it's not happening. MSNBC denied that the "30 Rock" star would be replacing ousted talk-show host Keith Olbermann. Will Ferrell (+3,099%). The comic will be heading to "The Office" for...

Is This Google Algorithm Change About Content Farms or Not?

January 28, 2011, 1:26 pm
Google has launched a change in its algorithm, following a post a week ago from Matt Cutts talking about the search engine's approach to spam and content farms. However, it is still unclear whether this new update is the related to the "content farm" side of things. Matt Cutts wrote a post on his personal blog about the update, which he says...

Advanced Notice for Changes to PayPal User Agreement for India

January 28, 2011, 1:26 pm
Hi everyone, it's Dickson Seow from the Corporate Communications team with another update on the PayPal accounts for our India users. We have received a notification from the Reserve Bank of India (RBI) outlining the new requirements for governing the processing and settlement of export-related receipts facilitated by online payment gateways. In...

XLV Bowl Buzz: Steelers vs. Packers

January 28, 2011, 1:21 pm
by Vera H-C Chan A Super Bowl supersized to XLV. Dynasty meets dynasty on Sunday February 6, when the Pittsburg Steelers sit down to share a lovely cup of tea and some scrumptious scones with the Green Bay Packers , who are bringing the most delish fromage ... Okay, some of us can dream. The two meet on neutral (and warmer) grounds in Texas, to...

When Guest Posts Fail

January 28, 2011, 12:57 pm
Rhea offers up some great tips on how to overcome the inevitable No's that come with guest post submission efforts.More importantly, in my opinion, she lets it be known that failure is to be expected, which means that resliency is a must.

Gaining Altitude: A New Way to Think about Your Inbox

January 28, 2011, 12:09 pm
Editor's note: Continuing our Gaining Altitude series, we've invited guest blogger Marsha Egan, CEO of and an internationally recognized workplace productivity expert and speaker. Named one of Pennsylvania's Top 50 Women in Business, her "12 Step Program for Curing Your Email E-ddiction" was featured in several publications and on...

Twitter Teams Up With the NFL For Super Bowl 45

January 28, 2011, 12:08 pm
If youre having a hard time keeping up with all the NFL/Super Bowl XLV-related tweets, a new partnership between Twitter and the NFL will alleviate these issues. A post on the official Twitter blog reveals the details, which will allow users to follow these messages in a real-time format, thanks to a surprisingly-robust page at, featuring...

Algorithm change launched

January 28, 2011, 12:03 pm
I just wanted to give a quick update on one thing I mentioned in my search engine spam post. My post mentioned that "we're evaluating multiple changes that should help drive spam levels even lower, including one change that primarily affects sites that copy others' content and sites with low levels of original content." That change was approved at...

How Organized Spam is Taking Control of Google's Search Results

January 28, 2011, 11:48 am
Posted by invseo This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. In the past few months, I have been watching a very unsettling trend unfold in very competitive ecommerce...

Data Credits Quora With 150 Percent Growth In January

January 28, 2011, 11:38 am
Quora, the Q&A site that bloggers and Silicon Valley early adopters can't get enough of, is growing quickly, according to a new report. Andrew Chen published some stats today showing that even a conservative estimate pegs the January growth rate at 150 percent. A little background info: Chen's a blogger who's worked as both an...

Demand Media's eHow Faces User Backlash Over Facebook Log-in

January 28, 2011, 11:38 am
Demand Media is no stranger to controversy, and the subject of the company's content and the Google love it receives, has come back into the spotlight as the company launched an IPO this week, and Google is now saying it's going to alter its strategy on content farms. More on this here , here , and here . Demand is also facing some amount of user...

Matt Cutts Announcement: Algorithm change launched

January 28, 2011, 11:33 am
The friendly Google Engineer has announced a tweak to the algo that is intended to combat content mills that scrape original content and present it as their own.

Bing Feature Update: Compare Travel Destinations & More

January 28, 2011, 11:22 am
Today Bing Travel is rolling out new improvements to our destination and hotel pages. First up, we are updating our destination pages allowing travelers to compare multiple destinations in one view. Visiting Florida on your next vacation but not sure which cities are a must-visit? Compare multiple destinations on just one page with images,...

DuckDuckGo Launches Anti-Google Ad Campaign

January 28, 2011, 11:17 am
Does Google share your information with webmasters? Might your search history be legally vulnerable? Is it possible that your searches will even come back to bite you when your data is pulled by credit or insurance companies? That's what DuckDuckGo, a relatively new entrant in the search engine field, would have you believe. DuckDuckGo has .

Google Boost: local ads for SMEs

January 28, 2011, 10:56 am
October 2011, Google launched Google Boost in order to tackle the SME advertising market. It is of course not the first try from Google at this, if you remember previous Jumpstart, GBBO and current Adwords Vouchers up to 500€uro. So what is Google Boost? Google Boost is a network of automated and simplified paid search listings. The sponsored...

Political Books Cause Buzz

January 28, 2011, 10:46 am
by Claudine Zap Can't anyone write a book anonymously any more? Seems not. Time unmasked the secret author of the book " O: A Presidential Novel ." The man behind the book about President Obama is apparently Mark Salter , a former speechwriter for John McCain. Time blogger Mark Halperin said even though Salter delivered a " non-denial denial ",...

Is Google Trying To Hide Torrent Results?

January 28, 2011, 10:25 am
The torrent watchdogs of the Internet have a beef with Google’s instant search feature and the way it deals with word “torrent” and related searches (bittorrent, utorrent).  That is, instant search won’t suggest any sites unless the term in question is completely spelled out. To some, Google’s handling of the...

Mobile Market Up In Q4 Driven By Smartphones

January 28, 2011, 10:14 am
The global mobile phone market grew 17.9 percent in the fourth quarter of 2010, a new quarterly high driven by smartphones, according to a new report from IDC. Vendors shipped 401.4 million units in Q4 compared to 340.5 million units in Q4 of 2009. Vendors shipped a total of 1.39 billion units on a cumulative worldwide basis in 2010, up 18.5%...

Don't Let Duplicate Pages and Bad URLs Destroy Your SEO: Kill It Dead! (Part 2 of 3)

January 28, 2011, 10:04 am
by Stoney deGeyter This series is pulled from a presentation given at SMX East. Part I of this serious covers the problems duplicate content creates . This post covers the causes of duplicate content, and Part III will look at the solutions you need to implement to fix your duplicate content problems. Quick recap of Part I: Duplicate content...

New Google Acquisition Could Be A Key To Company's Social Battle

January 28, 2011, 10:04 am
Earlier this week, it was revealed that Google had acquired fflick , a site that lets you log in with your Twitter account, and see what your friends have said about movies. According to Jason Kincaid, who first reported on the acquisition , fflick had always planned to expand beyond movies, with that just being the first vertical. It seemed to...

Jeff Bezos Cut Amazon Stake By 8 Percent

January 28, 2011, 10:03 am
Amazon shareholders who were already on edge over the company's disappointing earnings report and forecast now have one more thing to fret about.  A new SEC document indicates that Amazon CEO Jeff Bezos cut his stake in the company by a significant amount at the end of last year. The Schedule 13G, which Amazon filed today, shows that Bezos...

Yandex Geo-targeted Ads in Maps, Search Results Open for Business

January 28, 2011, 9:49 am
Russian search engine Yandex has introduced geo-targeted ads to its business directory. Based on what users are searching for, Yandex will highlight the location of local and small businesses in Yandex's map and search results . Click to read the rest of this post.

The First Rule of PS3 Hacking is Don't Talk About PS3 Hacking

January 28, 2011, 9:18 am
Normally, when you buy an item from a store, and complete the purchase by leaving the premises with the item you purchased, the transaction is over. If you want to take your new item home and, well, do whatever youd like with it, youre free to do so; and if you'd like to discuss your exploits, you can do that, too. As long as you dont own a...

Google's NFC Payment Technologies

January 28, 2011, 9:13 am
Despite the fact that we're getting more and more devices, people have less of a need to carry a lot with them. After all, why bother bringing a laptop if you can just access email through your smartphone? Who needs to bring a book when you can simply pull up an e-reader program on your .

Google Marks Data Privacy Day

January 28, 2011, 9:02 am
We're not quite sure how the average individual is supposed to celebrate this - don a tinfoil hat and watch a few episodes of The X-Files, perhaps? - but Data Privacy Day is here, and Google's attempted to acknowledge the occasion in several different ways. Method of support number one: as you can see from the screenshot below, Google (along with...

5 Tips for Better Results with Mobile Email Marketing

January 28, 2011, 8:57 am
Picture this scene. A reader of your blog and a loyal subscriber gets a new mobile device. No problem: You've taken great care to make your site mobile friendly . You've even taken the right steps to convert more mobile readers to your email list . So you feel pretty confident that all your bases are covered. Until your subscriber gets her first...

Getting Started with Media Plans: Tips for Beginners

January 28, 2011, 8:47 am
For those of you about to launch your first ad campaign in Atlas, youll want to create a media plan in Media Console. Specifically, a media plan is a set of different publisher buys that are created and tracked as a single marketing initiative. Your media plan will track the objectives, schedule, budget, buys, and placements for a specific...

eBay Buyers And Sellers Donated More Than $50 Million To Nonprofits In 2010

January 28, 2011, 8:47 am
eBay is touting that its buyers and sellers donated a record $54.8 million to U.S. and U.K. Nonprofit organizations in 2010. A donation was made every 24 seconds via eBay Giving Works, the company's nonprofit fundraising program in the U.S., raising more than $91 a minute for nonprofits. Overall, donations were up 7 percent last year, compared to...

What Will Egypt Do Without the Internet?

January 28, 2011, 8:17 am
According to numerous reports, the Egyptian government has shut down Internet access for 80,000,000 people. The same goes for SMS communication. Internet Intelligence firm Renesys, which considers itself the authority in global, real time Internet intelligence, reported last night: In an action unprecedented in Internet history, the Egyptian...

President Obama and Vice President Biden Using YouTube and Yahoo Answers

January 28, 2011, 8:16 am
There's an old adage that recommends that you "fish where the fish are." Well, President Barack Obama was answering questions on YouTube yesterday while Vice President Joe Biden was tacking questions on Yahoo Answers. Do you think they know something that marketers should know about where the fish are? Click to read the rest of this post.

Facebook Gives Businesses More Security for Their Apps

January 28, 2011, 7:40 am
Earlier this week, Facebook launched some new security features for user accounts . Now, they've followed that up with new security feature for applications. "As companies building on Platform grow, they develop the need to give people different levels of access, depending on individuals' roles," says Facebook engineer Harshdeep Singh. Apps now...

5 Tips on Getting More from LinkedIn

January 28, 2011, 7:30 am
LinkedIn officially launched on May 5, 2003 with a total of 4,500 members in the first month. Known mostly as a business social network, LinkedIn has been adopted globally with nearly 2 billion people searches in 2010 and over 90 million users in January 2011. To top it off, a forthcoming IPO will raise even more money for expansion. Yet amongst...

Facebook: Email Addresses Rolling Out More Rapidly

January 28, 2011, 7:24 am
If you've been waiting for your chance at a Facebook email address, you may get it soon. Somebody asked about them on Quora, and Facebook chimed in with a response . "The new Facebook messages is rolling out to more people more rapidly now. When you gain access you will be walked through a flow where you will be able to select an email address,"...

Generate a Tag Cloud for Each Page You Visit with Urim (FireFox)

January 28, 2011, 7:24 am
Urim is a smart FireFox addon with great potential. It creates a tag cloud of each page that loads covering a few possible applications: The tool can be used to quickly analyze the on-page keyword usage; The tool can be used to instantly understand the page content and create the outline; The tool can be used to easily navigate the page using the...

Google Warns Microsoft of IE Security Hole

January 28, 2011, 7:04 am
Michal Zalewski is a researcher and engineer at Google who's recent focus has been on "fuzzing," or checking browsers and sites for potential security holes. He's done this largely through the development of a fuzzing program known as cross_fuzz. When he developed this program, intended for eventual public release, Zalewski began checking through...

New in Gmail: Display Ads

January 28, 2011, 6:54 am
Next time you're using Chrome and get one of your new Gmail message notifications , you might notice another new addition when you visit your inbox: a display ad. Click to read the rest of this post.

Verizon Buying Terremark for $1.4 Billion

January 28, 2011, 6:54 am
Verizon announced that it is acquiring IT infrastructure and cloud services provider Terremark Worldwide in a move the company says will "decisively reshape the rapidly evolving global business technology solutions market." The agreement is for Verizon to get Terremark for $1.4 billion, at $19.00 a share. "Cloud computing continues to...

Wikipedia is Behind, Google Wins a Search Engine Jeopardy Contest

January 28, 2011, 6:36 am and Bing are very anxious to prove the world they can beat Google. Even in minor things, like Image Search that Bing was enhancing constantly over last several month. Or in a Search Engine Jeopardy contest, managed by Stephen Wolfram. Well, it seems Google competitors still have some work to do, as the Search Industry leader was victorious...

Matt Cutts: Google Algorithm Change Launched

January 28, 2011, 5:47 am
Last week, Google's Matt Cutts was talking about an algorithm change that would try to address low quality content in the SERPs - especially content farms, with a side helping of scraper sites.Today Matt announced on Hacker News that a new algo had been pushed live "rank scraper sites or sites with less original content lower". Is that the same...

Now, Who Do We Trust?

January 28, 2011, 1:13 am
It’s time for the 2011 Edelman Trust Barometer! Trust me when I say, you’re going to want to hear this. According to the survey, there’s been a pretty big shift in whom we trust to give us credible information. In both 2009 and in the current report, academics and experts got the biggest vote of confidence with 62% and 70%...

Can LivingSocial Really Give Groupon A Run for Its Money?

January 28, 2011, 12:59 am
We have talked about the LivingSocial v. Groupon situation here before. It's always interesting how readers respond. There appears to be a very misguided line of thinking that Groupon has the lead in the daily deal space that is insurmountable and all others should just fold up their tents and call it a day. Well, Amazon didn't just give...

Microsoft's Online Efforts Keep Losing Money

January 28, 2011, 12:44 am
Microsoft reported good results yesterday for the last quarter of 2010. I guess the term good could be an understatement when you post a quarterly profit of $6.63 billion on numbers that beat the street. No one doubts that Microsoft is still a strong company with Windows, Office 2010, Xbox, Kinect and server businesses moving right along. However,

Interlinking Your Sites - Whiteboard Friday

January 28, 2011, 12:13 am
Posted by caseyhen Hello mozzers! Wow, my first post as a Moz staffer and it's not even something I wrote or recorded, I promise the training wheels will come off soon. This week Rand dives into a topic that many of you have asked about in our Pro Q&A, Interlinking my websites, can I do it? As an SEO you can almost guarantee that you will be...

Justify SEO Within Your Company

January 28, 2011, 12:13 am
It is unbelievable but there are still business owners, managers, and even CEO's who simply don't believe in search engine optimization. Some people still actually think that it is a fad and that they just don't need it. Personally, I think this is a very narrow minded way of thinking but that is just my opinion. The clients that you acquired face...

Microsoft’s Online Efforts Keep Losing Money

January 27, 2011, 11:57 pm
Microsoft reported good results yesterday for the last quarter of 2010. I guess the term good could be an understatement when you post a quarterly profit of $6.63 billion on numbers that beat the street. No one doubts that Microsoft is still a strong company with Windows, Office 2010, Xbox, Kinect and server businesses moving right along. However,...

'The world is going to run out of internet addresses within weeks'

January 27, 2011, 11:40 pm
The event that triggers their distribution is widely expected to take place in the next few days.When that happens each of the five regional agencies that hand out net addresses will get one of the remaining blocks of 16 million addresses.The addresses in those last five blocks are expected to be completely exhausted by September 2011.

Google Forecloses on Google Maps Real Estate Feature

January 27, 2011, 11:22 pm
Google Jan. 26 surrendered to Zillow, Trulia and other real estate Websites by giving up on offering real estate listings Google in July 2009 began retrieving property sale and rental listings in a one-box format directly on Google Maps. Google improved the feature in October 2009 by offering a "real estate" option where users could see balloons...

Microsoft Reports Record $0.77 Earnings Per Share in Second Quarter

January 27, 2011, 10:10 pm
Microsoft Corp. today announced record second-quarter revenue of $19.95 billion for the quarter ended Dec. 31, 2010. Operating income, net income and diluted earnings per share for the quarter were $8.17 billion, $6.63 billion and $0.77 per share, respectively."We are enthusiastic about the consumer response to our holiday lineup of products,...

12 New Ad Formats Available on Yahoo!

January 27, 2011, 8:37 pm
Enhancing the creative canvas for online advertisers More space to tell your brand story. Interactive creative that engages, entertains and drives sales. Social, branding and content solutions that will edge out competitors. Yahoo! delivered all this and more to advertisers in 2010. With the launch of 12 ad formats in one year alone, Yahoo! is...

Ad of the Week: Kraft Macaroni & Cheese

January 27, 2011, 8:01 pm
Back story of "golden voice" announcer Ted Williams makes this straightforward spot one of January's hottest viral ads Dumb husband brings home a business client unannounced for dinner. Wife improvises by serving macaroni and cheese. Wise kid provides a couple of beyond-his-years snarky remarks. As TV ads go, it's fairly predictable and...

Egypt Shuts Down Internet, SMS

January 27, 2011, 7:36 pm
Two days after blocking Twitter , and a day after reports that Facebook and Google were blocked off and on, major news outlets including the AP and Reuters have reported "severe outages" in Cairo while others reports suggest the government has shut down the entire Internet. Click to read the rest of this post.

What's Your Social Profile Worth? About $4.00

January 27, 2011, 6:29 pm
If you went to the store and bought $4.00 worth of goods, that's not going to keep the place open for business. But when 1 billion people each spend $4.00, now you're on to something. Deloitte has just released the 10th edition of their "Predictions for the Technology, Media and Telecommunications" report and one of the questions is "Social...

What’s Your Social Profile Worth? About $4.00

January 27, 2011, 5:56 pm
If you went to the store and bought $4.00 worth of goods, that’s not going to keep the place open for business. But when 1 billion people each spend $4.00, now you’re on to something. Deloitte has just released the 10th edition of their “Predictions for the Technology, Media and Telecommunications” report and one of the...

More from NATPE: Future or Fad?

January 27, 2011, 4:31 pm
Conference-goers opine on the prospects of Internet TV, 3-D TV, tablets and branded content Emerging technologies are fun to think and talk about, and no more so than at industry conferences, where many attendees get their first and lasting impressions of tomorrow's products today. At the NATPE 2011 conference in Miami Beach this week, our roving...

Amazon Q4 Earnings: Sales Up 36% to Nearly $13 Billion

January 27, 2011, 4:31 pm
Amazon has announced its financial results for its fourth quarter, including an increase in sales of 36% to $12.95 Billion. "Thanks to our customers, we achieved two big milestones," said CEO Jeff Bezos. "We had our first $10 billion quarter, and after selling millions of third-generation Kindles with the new Pearl e-ink display...

Microsoft Earnings Top Estimates

January 27, 2011, 4:24 pm
Microsoft shareholders may not be impressed (the company's stock has been a little droopy in after-hours trading), but the quarter ending December 31st seems to have gone well.  Microsoft reported its earnings this afternoon and beat analysts' forecasts by significant margins. The key figures: analysts thought Microsoft would report earnings...

LinkedIn IPO On the Way

January 27, 2011, 4:23 pm
Update: From the LinkedIn blog: LinkedIn Corporation announced today that it has filed a registration statement with the Securities and Exchange Commission for a proposed initial public offering of its Class A common stock. The number of shares to be offered and the price range for the offering have not yet been determined. A portion of the...

Layar Lowers the Barrier to Entry for Augmented Reality for Brands

January 27, 2011, 4:21 pm
As reported earlier , augmented reality app provider Layar announced that it's making its AR technology available for all iPhone apps via the Layar Player platform. While only three apps are utilizing it so far, you can expect to see a lot more innovative AR-related features in many apps down the road. Layar co-founder, Maarten Lens-Fitzgerald...

Welcome to Sphinn’s (Nine) New Editors!

January 27, 2011, 4:16 pm
Please join me in giving a warm welcome to Sphinn's new editors -- all nine of them! We're thrilled to have them on board and helping us publish the best Internet marketing content and discussions possible on our home page.

Understanding various status codes

January 27, 2011, 4:05 pm
In the AdWords API, entities may have different values for the same status. For instance, when you delete a campaign the status will be set to DELETED . But when you delete an AdGroupAd object, the status will be DISABLED . campaign.setStatus(CampaignStatus.DELETED); operation.setOperator(Operator.SET); campaignService.mutate(operations);...

Schmidt on 'False' Media Speculation, Google vs. Facebook Obsession

January 27, 2011, 4:05 pm
Speculation that Eric Schmidt was forced out as chief executive officer in favor of Larry Page due to internal conflicts surrounding China are "completely false," Fortune reported . Schmidt also brushed off Facebook as a competitor and once again called Microsoft Google's true competition at the World Economic Forum in Davos, Switzerland. Click to...

Hitwise: LivingSocial Gaining Ground On Groupon

January 27, 2011, 3:09 pm
A single high-profile deal has done wonders for LivingSocial's popularity, according to a new Hitwise report.  The site, which trailed Groupon in terms of visits by a huge margin, closed the gap by a significant amount after offering $20 Amazon gift certificates for $10 last week. A disclaimer: it's of course far too early to say whether the...

Girl Scout Cookies

January 27, 2011, 2:58 pm
by Mike Krumboltz The economic downturn has claimed another victim: Thank U Berry Munch Girl Scout cookies. In an effort to cut costs, several Girl Scout councils are cutting the types of cookies they sell. Among the brands on the chopping block: Thank U Berry Much, Dulce de Leche, and several more. The goal is for the Girl Scouts to simplify...

Demand Media CEO: Google Not Talking About Us

January 27, 2011, 2:57 pm
Last week, Google's Matt Cutts put up a blog post talking about a shift in focus to content farms, which he defines as "sites with shallow or low-quality content". Most people that read this assumed he was talking about sites like some of those offered by Demand Media (, for example), which launched an IPO this week valuing the...

PPC for a Day or For a Lifetime?

January 27, 2011, 2:17 pm
by Mike Fleming One of the great things about PPC advertising is its immediacy. You can start running ads right now and see almost instantaneous results; whether good, bad or just ok. But, the trap that we don't want to fall into when running our accounts is limiting our thinking just to what can be gained right now . The fact is, PPC is a...

U.K. Debates Google Monopoly, Search Neutrality

January 27, 2011, 2:17 pm
Introducing first, in the "we need search neutrality because Google is destroying Britain" corner: Graham Jones, Labour MP for Hyndburn. And in the "people are free to choose whatever search engine they want" corner: Ed Vaizey, Department for Culture Media and Sport Minister. Click to read the rest of this post.

FTC Orders Scareware Scammers To Pay $8 Million

January 27, 2011, 2:17 pm
The Federal Trade Commission has ordered an operator of an online scareware scheme to pay more than $8 million to settle charges he used deceptive ads to trick people into thinking their computers were infected with malicious software, and then sold them software to fix their non-existent problem. The defendant whose settlement was announced today...

Don't Let Duplicate Pages and Bad URLs Destroy Your SEO: Kill It Dead!

January 27, 2011, 1:47 pm
by Stoney deGeyter Duplicate content is like a virus. When a virus enters your system, it begins to replicate itself until it is ready to be released and cause all kinds of nasty havoc within your body. On the web, a little duplicate content isn't a huge problem, but the more it replicates itself, the bigger the problem you're going to have. Too...

SEO Not Working For You? Here’s Why

January 27, 2011, 1:45 pm
Lisa Barone provides some great insights into why an SEO campaign might not be "working", not the least of which is the fact that SEO is a marathon, not a sprint.

Yahoo! Experts Video: Prabhakar Raghavan

January 27, 2011, 1:42 pm
How Yahoo! Labs helps advertisers Yahoo! might be a fun company, but we're serious about our science. That's one of the reasons we started Yahoo! Labs, and that's why Dr. Prabhakar Raghavan , Ph.D is the head of it. Prabhakar was "doing science" years before the Web was nary a twinkle in Al Gore's eye. He received his masters in electrical and...

Bing Trends: Top search trends for this year's Oscars

January 27, 2011, 1:16 pm
If search trends are a sure indication of an Oscar win, then this years best picture statue goes to Black Swan. But Natalie Portman shouldnt start preparing her acceptance speech just yet because the awards dont always go to the most popular star on the marquee or the most searched for movie on the web. For instance, The Hurt Locker which took...

Google Hotpot Gains More Mobile Features

January 27, 2011, 1:11 pm
It was earlier this year that Marissa Mayer, one of the most prominent member's of Google's staff, stated openly that they had failed in the social scene. While this wasn't new information for those who watched the chalkboard-scratching failure of Buzz, it was refreshing to have some honesty from the giant company. However, Mayer tagged .

Which Search Engine Would Be a Jeopardy Champion?

January 27, 2011, 1:01 pm
After taking a random sampling of 200,000 "Jeopardy" clues and performing searches on Google, Bing, Ask, Blekko, Wikipedia search, and Yandex, this search engine "found" the most correct answers. Click to read the rest of this post.

Top Search Trends for this year's Oscars

January 27, 2011, 12:41 pm
If search trends are a sure indication of an Oscar win, then this years best picture statue goes to Black Swan. But Natalie Portman shouldnt start preparing her acceptance speech just yet because the awards dont always go to the most popular star on the marquee or the most searched for movie on the web. For instance, The Hurt Locker which took...

What Is a Twitter Chat and How to Make the Most of It

January 27, 2011, 12:36 pm
Twitter is used for many purposes including staying in touch with friends and promoting corporate identities. If you are new to the Twitter world or haven't stayed on top of the network's latest trends, then you may not be aware that Twitter chat sessions are available. Twitter chats are wonderful opportunities to connect with others .

Classic Games Coming to Facebook

January 27, 2011, 12:20 pm
by Mike Krumboltz You have died of dysentery . If you played the game " The Oregon Trail " as a kid, you probably suffered that cruel fate more than once. Either that or your oxen starved to death. Or you broke a wagon wheel and died. Or you were bit by a poisonous snake (and, of course, died). The game was full of calamities, but it was also...

Spam 3.0, The Evolution of Search and the Future of SEO

January 27, 2011, 12:10 pm
Does Google support Spam 3.0, and by the way what is Spam 3.0? For an answer digest this excellent essay about the evolution of so-called WebSpam and the future of SEO by Aaron Bradley.

eBay Aims To Improve Display Advertising

January 27, 2011, 11:54 am
eBay said today it has hired Triad Retail Media to sell and manage all on-site display advertising on its network of websites. Under the deal, Triad will provide display advertising management to offer more customized ads that will better highlight listings and improve the experience for buyers and sellers on the site. Key features of the...

Netflix Announces Work On Facebook Integration

January 27, 2011, 11:24 am
Netflix, which for better or worse possesses a rather unique ability to entertain solitary users for hours on end, is about to get both more social and more specific.  The company has informed shareholders that it will connect with Facebook in order to develop personal Netflix accounts. Netflix announced in a letter, "[W]e're working on...

Google Chrome Gets Desktop Alerts for Gmail, Chat

January 27, 2011, 11:24 am
With the exception of the super important ability to print Gmail messages from the cloud , I've haven't been focusing on the passel little Gmail features of late (such as the new unread message icon or the search-as-you-type ). I'm making an exception today to discuss the new HTML5 desktop notifications that alert Google Chrome users when a new...

SEO content mills are (almost) dead. Now what?

January 27, 2011, 11:24 am
You've probably heard the buzz that Google was going to start treating content mill articles much differently. A post on the Official Google Blog states,"'We hear the feedback from the web loud and clear: people are asking for even stronger action on content farms and sites that consist primarily of spammy or low-quality content. Can I get an...

Google Censors "BitTorrent" Suggestions

January 27, 2011, 11:08 am
Early in December, Google vowed to distance itself from piracy. To do so, the company agreed that it would remove terms that are closely associated with piracy from appearing in their Autocomplete and Instant services. Google has since rolled this questionable feature. Now terms like BitTorrent, uTorrent, and RapidShare are filtered out. However,...

Layar Lends Augmented Reality Technology to Any iPhone App

January 27, 2011, 10:48 am
Augmented reality app provider Layar made a very interesting announcement today - it's making its AR technology available for all iPhone apps. In other words, expect to see a lot more innovative AR-related features in a lot of apps. This extension of AR tech comes in the form of Layar's Layar Player (now out of beta). It's available to all...

Do You Keep a Personal Social Media Scorecard

January 27, 2011, 10:32 am
Personally, I've never been overly concerned about receiving a perfect grade as long as I know I've done my best. I raised my kids to think the same way. I believe there may be a downside to every kid on the team getting trophies, or taking up an entire cub scout meeting to hand out enough awards, badges and patches to make an old general jealous....

IRS Launches Tax App For Android And iPhone Users

January 27, 2011, 10:32 am
The Internal Revenue Service has introduced IRS2Go, its first smartphone app that allows people to check on the status of their tax refund and receive tax information. "This new smart phone app reflects our commitment to modernizing the agency and engaging taxpayers where they want when they want it," said IRS Commissioner Doug Shulman. "As...

Twitter Adds Bing's Principal Scientist To Employee List

January 27, 2011, 10:32 am
"Principal scientist" is an important-sounding title, and it's hard to imagine any person holding it wouldn't contribute a lot to his or her company. Unfortunately for Microsoft, it looks like Bing's principal scientist was lured away by Twitter. Nothing's been confirmed through official channels just yet, but Marshall Kirkpatrick wrote late...

comScore ARS Research for Canadian Market Shows Strong Correlation Between Creative Strategy and Performance

January 27, 2011, 10:22 am
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released findings from comScore ARS indicating the importance of a strong upfront strategy and creative execution in driving campaign effectiveness for TV and digital advertising campaigns in Canada. Extensive research conducted by comScore ARS also shows that creative...

Do You Keep a Personal Social Media Scorecard?

January 27, 2011, 10:14 am
Personally, I've never been overly concerned about receiving a perfect grade as long as I know I've done my best. I raised my kids to think the same way. I believe there may be a downside to every kid on the team getting trophies, or taking up an entire cub scout meeting to hand out enough awards, badges and patches to make an old general...

Valentine's Day 2011 for PPC Marketers: 'Tis the Season to Love

January 27, 2011, 10:12 am
Starting this week, everywhere you look there will be red roses, heart shaped candies, and bright pink greeting cards telling you Valentines Day is upon us. Whether you consider V-day the most romantic day of the year or just a "Hallmark Holiday" generated day to spend money, the fact is Valentines Day is the 4 th largest retail holiday of the...

Google Blacklists Some Piracy Terms in Instant, Autocomplete

January 27, 2011, 10:01 am
Search terms like BitTorrent (and several other combinations of the word "torrent"), RapidShare, and Megaupload are among the new banned words in Google's Instant results and Autocomplete , as Google begins its crackdown on terms closely associated with piracy . However, this filter doesn't translate to Google's regular search results pages. Click...

Attention: Is Your Headline Getting Any?

January 27, 2011, 9:56 am
"There's just no quiet in Vegas." - Barry Manilow Same thing online, Barry. Like driving down the strip, even at an ungodly hour, our old pal the Internet feeds us an unending spread of exactly what we want. Between the inbox, RSS, Twitter, and name-your-social-network-of-choice, the competition for our attention is aggressive and utterly...

Peer-To-Peer And Open Systems: The Best 2010 Articles And Reports From MasterNewMedia

January 27, 2011, 9:48 am
Is the age of openness and peer-to-peer collaboration really coming? How does a system work when it is based on cooperation and collaborative approaches rather than on competition and predatory practices? Photo credit: Ints Vikmanis What are P2P and open infrastructures? Can open knowledge and peer production subvert the economic system of...

Facebook Will Never Let You See Who's Viewed Your Profile

January 27, 2011, 9:29 am
If you use Facebook, there's a good chance you've encountered some app or some friend claiming they've found a way for you to see who has been viewing your profile. Chances are, it was a scam.  In fact, a few months ago, there were reports circulating about such scams. One in particular, security firm Sophos said attracted 60,000 clicks in...

Skype for Mac - New Version Available for Download

January 27, 2011, 9:13 am
Skype just released a new version of Skype for Mac, which no longer carries the beta label. It also introduces group video calling (as part of a premium package).  That package also includes live chat customer support, a seven-day free trial, and the option to either purchase a day pass starting at $4.99 or a monthly subscription at $8.99 a...

Google On Comment Spamming For Links

January 27, 2011, 9:13 am
Not earth shaking, BUT I have seen too much chatter about social links passing PR, that this needs to be highlighted; "Links that use the rel=nofollow microformat do not pass PageRank and are not used in our ranking algorithms. " - m'kay? Move along. Nothing to see here.

Republicans And Democrats "Like" Twitter And Facebook

January 27, 2011, 9:10 am
Nearly a quarter of Americans used Twitter or social networking sites such as Facebook or MySpace in the months leading up to the November, 2010 elections to connect to the campaign or election, according to a new report from the Pew Internet & American Life Project.

PayPal VP Of Product Development Moves To Google

January 27, 2011, 9:10 am
Fans of Google Checkout and/or the idea of paying for things with your Android smartphone have reason to cheer this morning: Osama Bedier, the (former) vice president of product development at PayPal, has taken a job with a certain search giant. Details are light about what Bedier might do at Google. Nonexistent, really, so we'll be sure to...

Paid Links V Content Programs

January 27, 2011, 9:05 am
It all about feeding the Beast! If there's one topic that is as alive today as it was in year past, it's paid links. Are paid links bad ? What are the ethics? Are they worth it? On and on. But I rarely hear talk some of the more important aspects when looking at them from a resource perspective. First things first, there is rarely anything that...

Should 'Write To Rank' Articles Be Punished by Google?

January 27, 2011, 9:00 am
Google has stated many times that content should be written for the reader of the content and not to rank in search engines. I assume this would go for YouTube videos as well. It is an excellent approach for search engines to take in my opinion because theoretically if every content producer follows this standard, search results would be filled...

Republicans And Democrats “Like” Twitter And Facebook

January 27, 2011, 8:51 am
Nearly a quarter of Americans used Twitter or social networking sites such as Facebook or MySpace in the months leading up to the November, 2010 elections to connect to the campaign or election, according to a new report from the Pew Internet & American Life Project. In contrast to the 2008 race—in which Democratic voters led the way...

Facebook Shuts Down Facebook Phone Rumors...Again

January 27, 2011, 8:47 am
Every now and then, rumors will start about a mythical Facebook phone. Eventually, Facebook will shoot them down, as is the case this week.  The rumor, this time, was that HTC was going to launch a Facebook branded phone at Mobile World Congress next month. Details of the phone were made available as well, and rumors began to spiral into...

Does Demand Media's Successful IPO Validate Content Farms?

January 27, 2011, 8:39 am
Yesterday, Demand Media may have pulled off one of the best "just in time" IPO's of all time. The company mass produces content and is one of the leading content farms in the online space. People within their company and others like them (Yahoo's Associated Content,, AOL's Seed etc.) bristle at the notion that they only produce high...

Does Demand Media’s Successful IPO Validate Content Farms?

January 27, 2011, 8:30 am
Yesterday, Demand Media may have pulled off one of the best “just in time” IPO’s of all time. The company mass produces content and is one of the leading content farms in the online space. People within their company and others like them (Yahoo’s Associated Content,, AOL’s Seed etc.) bristle at the notion that they only...

Google SEO Correlation Analysis

January 27, 2011, 8:29 am
I have never been a huge fan of correlation analysis. The reason being is that how things behave in aggregate may not have anything to do with how they would behave in your market for your keywords on your website. Harmful High Quality Links? A fairly new website was ranked amazingly quickly on for a highly competitive keyword. It...

How Social Media Changed Small Business Marketing

January 27, 2011, 8:24 am
Davanti Digital Media, a full-service digital marketing agency specializing in social media solutions for businesses of all sizes, has just uploaded a new YouTube video entitled, " Social Media For All: How Social Media Changed Small Business Marketing ." Click to read the rest of this post.

Into the Mind of a Usability Expert (and SEO!)

January 27, 2011, 8:24 am
An Interview with Peter "Dr. Pete" Meyers Today, allow me to share with you a short Q+A I had with Usability expert and SEO, Peter J. Meyers. Peter, a.k.a Dr. Pete has a unique background involving Computer Science and Cognitive Psychology. Truth be told, both disciplines, when applied together, remind me of neuromarketing -a subset of marketing...

The Increase of Dutch Internet Users

January 27, 2011, 8:18 am
The use of social networking is growing all over the land. In the United States, the premier front-runners are Facebook and Twitter, with millions of daily users who access their sites to interact. While those sites are gaining in popularity, the citizens in Holland are also finding success with social networking sites of their own. .

The Silly Quora Debate

January 27, 2011, 8:08 am
Over the past month or so theres been an escalating amount of hype and discussion about Q&A startup Quora in the tech world. As a quick background, Quora was founded last year by former Facebook executives/engineers Adam DAngelo and Charlie Cheever. It raised a nice round of venture capital at a really high valuation for a company that had yet to...

This Week in Content Farms

January 27, 2011, 7:53 am
A wild week that started with Matt Cutts statements about content farms and ended with a massively successfully Demand Media IPO. Making sense of a critical week in content farming.

Twitter's Search for Search Talent Finds Bing's Principal Scientist

January 27, 2011, 7:53 am
Holy Search Find, Batman! Twitter looks to be getting quite a bit more serious about making the term "Twitter Search" less of an oxymoron and more of a real resource. While Twitter has developed relationships with the major search engines to get their feeds for indexing and archiving it did so more as a recognition of its inability to do it...

Twitter’s Search for Search Talent Finds Bing’s Principal Scientist

January 27, 2011, 7:36 am
Holy Search Find, Batman! Twitter looks to be getting quite a bit more serious about making the term “Twitter Search” less of an oxymoron and more of a real resource. While Twitter has developed relationships with the major search engines to get their feeds for indexing and archiving it did so more as a recognition of its inability to do it...

Ways to Keep Your Customers Coming Back

January 27, 2011, 7:27 am
When you look at your website analytics and see that your bounce rate is increasing day by day and also your number of new visitors reducing, what do you do, in the beginning you probably just think of it as a bad patch or a general trend, which will recover in due course, but when there is no signs of the bounce rating coming down and new...

Why Social Media is a Must in Pharma Marketing

January 27, 2011, 7:27 am
Social media marketing presents challenges for every company in defining the appropriate voice for the brand and how to engage. However, some companies are forced to work within much stricter guidelines such as those in heavily regulated industries. Does that mean social media shouldn't be part of the marketing and communications mix? No.

Report: LinkedIn IPO On the Way

January 27, 2011, 7:23 am
Rumors of a LinkedIn IPO have been swirling since the beginning of the year. The rumors were that the company would file this year, but they were somewhat vague.  Reuters had reported, however, that three sources confirmed that LinkedIn had selected its financial underwriters. One of the sources had said, "Some of these companies want...

Eric Schmidt: Whatever You're Doing, Do Mobile First

January 27, 2011, 7:17 am
Google has uploaded its video of outgoing CEO Eric Schmidt speaking at the DLD conference in Muich this week. Schmidt has of course been in the news a lot over the last week. Last week he announced that he'd be stepping down (and into the role of Executive Chairman), and since then, we've seen rumors about him wanting to leave the company ,...

Eric Schmidt: Whatever You’re Doing, Do Mobile First

January 27, 2011, 7:02 am
Google has uploaded its video of outgoing CEO Eric Schmidt speaking at the DLD conference in Muich this week.  Schmidt has of course been in the news a lot over the last week. Last week he announced that he'd be stepping down (and into the role of Executive Chairman), and since then, we've seen rumors about him wanting to leave the company,...

Simple Goal & Conversion Tracking with Piwik: the Open Source Google Analytics Alternative

January 27, 2011, 6:51 am
It's not only the black hat and the paranoid who are increasingly wary of Google's privacy issues. Google Analytics has come under attack repeatedly in Europe. Recently, German government officials even threatened to ​declare Google Analytics illegal. While I consider Google Analytics a minor threat to privacy compared to other Google...


January 27, 2011, 6:41 am
For a new spin on a not-so-old idea, the new social networking site called Travellution is attempting to broaden its social reaches to online users. The site has developed a somewhat unique approach to social networking by selecting users of the site to become a part of their Community Advisory Board and create a direct .

Running Google Shopping For The First Time

January 27, 2011, 5:54 am
Can't explain why, but we've never used Froogle/Google Base/Merchant Center. Seems that not many sellers in our niche use it either. Perhaps low-ball pricing of some sellers may discourage others.Anyway, tonight I trudged into the instructions for submitting a feed and uploaded about 100 products.

Focus On Adding Value

January 27, 2011, 5:45 am
Times are tough. In times like these, clients tend to focus on the value proposition. "Throw it at the wall, see if it sticks" is not a phrase you hear a lot in recessions. Instead, your customers will tend to have their eyes transfixed on your value proposition. "How does this spend make me better off?" Whilst we may think search marketing...

10 Metrics to Check When Your Traffic Crashes

January 27, 2011, 1:34 am
One of the scariest moments for us SEO’s can be checking your analytics and seeing that traffic has taken a nose dive. Knowing what to check can help quickly get a better understanding of what is happening. The following are the first 10 metrics (or places) I usually check when I see a significant drop in traffic. Rankings As an industry, we...

How to Divorce Your SEO Client

January 27, 2011, 12:11 am
This next post is advice for fellow SEO consultants out there. It doesn't happen all of the time, but from time to time you will get an unruly client that is completely unmanageable or simply not a good fit. Don't beat yourself up over it; it simply does happen. It comes with the territory and it all depends on how you handle it. Sometimes you can...

Yahoo Reports Surprising Rise in Display Dollars

January 26, 2011, 11:12 pm
They thought it wouldn’t happen, but the folks at Yahoo! (and many others) got a happy surprise when they totaled up the balance sheets for Q4 2010. Turns out they saw a 16% increase in display ad revenue, popping them up from $465 to $567 million dollars. Unfortunately, the spike did nothing to help the 600 people that got pink slips in...

6 Verticals See Triple-Digit Growth in Mobile Advertising

January 26, 2011, 11:09 pm
Millennial Media has released its latest monthly SMART report, looking at the mobile advertising landscape. The report looks at the top verticals (six of which had triple digit growth YoY). The report also looks at actions marketers are trying to get consumer to take when they see the ads. "Social media actions in particular had significant growth...

Blog Posts To Read for January 27, 2011

January 26, 2011, 11:09 pm
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Why You Need an SEO and Internet Marketing Consultant This post lists six reasons that you should hire an SEO consultant. Reasons...

Why Won't Google Use My META Description?

January 26, 2011, 9:37 pm
Posted by Dr. Pete I've seen some frustration in Q&A lately with how Google is handling search snippets and META descriptions. You may have seen a schizophrenic search result that looked something like this: Site owners are understandably frustrated when they see the META descriptions they've labored over get carelessly tossed aside. So, where do...

What's Your Favorite TV Show Theme Song?

January 26, 2011, 8:10 pm
NATPE attendees recall a variety of tele-tunes, but are reluctant to belt them out The kings and queens of the television and emerging media world have been confabbing in glorious Miami Beach this week for NATPE 2011, the annual conference sponsored by the National Association of Television Program Executives. Given Yahoo!'s position as one of the...

The Thundercats Return

January 26, 2011, 5:15 pm
by Mike Krumboltz If you grew up in the 1980s, odds are you quite familiar with the Thundercats. They weren't quite as cool as the Transformers, but their show was still a nice way to waste 30 minutes after school. The show was about cat-people who kicked, well, tail. The plots fell short of Shakespeare, but the Thundercats did give kids with pet...

A Lesson From the Indexing of Google Translate: Blocking Search Results From Search Results

January 26, 2011, 4:50 pm
Vanessa Fox reports how Google Translate spamming Google's Web search was caught red-handed, and educated Google on how to solve such issues. Meanwhile Matt Cutts promised to tweak Google's robots.txt.

Using Google Latitude For Business

January 26, 2011, 4:44 pm
Using Google Latitude is and should be a personal thing only to be used with people you trust. I use Latitude with my friends and make sure to only confirm close friends. However, recently I met a woman that works in marketing for a health organization. She told me about how her company uses Google Latitude for business tasks. In case you're not...

Facebook, Kickstarter Get Behind Sundance Institute

January 26, 2011, 4:44 pm
Artists who attend the Sundance Institute may soon have an easier time reaching an audience when they complete their programs. Facebook and Kickstarter have promised to support alumni, providing funding and guidance. Facebook's contribution is more on the "guidance" side of things. A statement on the matter explained, "Facebook will offer...

The Power Of Volunteer Search Marketing

January 26, 2011, 4:39 pm
Posted by Keenan Steel This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. This post is primarily a beginning guide to doing volunteer search engine marketing for nonprofit...

The Demon in the Driver's Seat

January 26, 2011, 4:34 pm
Gene Simmons rocks the house at Ad Week Canada, 2011 It got weird. Gene Simmons was the big-ticket keynote at this year's Advertising Week Canada here in Toronto, and he drew what you might call an interesting crowd. The Toronto Star brought "The Demon" to town to speak to Canada's advertising community on the value of personal branding and...

SEO Course at Camosun College Starts Feb 1st

January 26, 2011, 4:34 pm
Do you want to learn how to do SEO yourself? I am teaching an eighteen hour, 6 night course at Camosun College on SEO over the month of February and I need just one more signup for this course to proceed. More information follows: Search Engine Optimization Course at Camosun College Learn search engine optimization (SEO) techniques to improve your...

Competitive Intelligence: Using KOB Analysis for Planning SEO Campaigns

January 26, 2011, 4:20 pm
How does keyword opposition to benefit analysis find you opportunity?

Changes in the PayPal platform team

January 26, 2011, 4:08 pm
Hey there - Scott Guilfoyle, PayPal's CTO here. We've got some changes underway today. First, we are saying goodbye to Osama Bedier. After eight years at PayPal, he's decided to make a change, taking on a new role at Google. Osama helped open our platform to the world two years ago and that's driving great innovation and momentum. I want to...

Facebook Encourages You to Buy with Friends

January 26, 2011, 4:08 pm
It can be hard keeping up with the virtual Jonses. First your old roommate gets a new tractor for his farm, then your mom gets a missile launcher and your best friend just got a baby whale. Don't stress it. Facebook's new Buy with Friends program is going to help you keep up by offering you a chance to purchase everything your friends bought and...

New Twitter Feature Shows Mutual Connections for Users

January 26, 2011, 3:43 pm
Twitter has launched a new feature accessible at that shows connections you may have with other Twitter users. If you go to someone's Twitter profile, it will display a section in the right-hand pane (of the new Twitter design), just under the account info (tweets, following, followers, listed) that says "Connections", and displays...

Google's fflick Aimed At Making YouTube More Social

January 26, 2011, 3:27 pm
Yesterday, unofficial news came out that Google had acquired fflick , which is a site that lets you log in with your Twitter account and see what your friends have said about movies. Today came the official announcement , and while it didn't provide any financial details, word is that the price was about $10 million. Messing around with fflick...

Google Waves White Flag In Real Estate Fight

January 26, 2011, 3:27 pm
The people behind sites like, Redfin, and Trulia can breathe a sigh of relief and perhaps throw a party. They seem to have defeated Google, which announced this afternoon that it's retiring the real estate feature within Google Maps. Google Maps first began to offer a real estate search feature in mid-2008. The feature was later...

Students Wish Rep. Giffords Well

January 26, 2011, 2:41 pm
by Mike Krumboltz Rep. Gabrielle Giffords continues to recover from the Tuscon, Arizona attack. The Democratic congresswoman, who was honored during President Obama's State of the Union address last night, was transferred from intensive care to Houston's Institute for Research and Rehabilitation. According to the AP , doctors have upgraded her...

3 Lessons from Ad Week Canada

January 26, 2011, 2:41 pm
1) Be bullish The opening gambit at Canada's most exclusive advertising confab occurred at breakfast Monday morning. A couple hundred early risers gathered for coffee and to hear what Canada's big Kahuna ad man, Miles Nadal , Founder, Chairman and CEO of MDC Partners, had to say. And he said a lot, because he seems to like (and enjoy) just about...

TechCrunch Not Worried About Stepping On AOL Toes

January 26, 2011, 2:30 pm
TechCrunch founder Michael Arrington hasn't been afraid of pissing off AOL since the company acquired the popular tech blog late last year.  Earlier this month, Arrington waged a blog war of sorts against fellow AOL tech blog Engadget, which drew a lot of media attention, and got other tech bloggers asking questions like, "How long...

Amazon Launches Kindle Singles

January 26, 2011, 2:26 pm
Amazon has officially introduced its Kindle Singles, short format ebooks that it announced plans for back in October. Kindle Singles are between 5,000 and 30,000 words and are available in the Kindle Store for between $0.99 and $4.99. Amazon said it plans to frequently introduce many more Kindle Singles over time. The response to our announcement...

Digital Campaign Success: a Framework for Measurement

January 26, 2011, 2:20 pm
Communicating the Digital Landscape: A marketers guide to digital advertising has been getting quite a bit of traction in the Twitterverse recently. For those outside of the ReTweeting fan club, the report is an outcome-oriented exploration into digital advertisingwhat it is, its role in your marketing mix, audience targeting, banner ads, and...

Google Will Drop Real Estate Search & Listings From Maps

January 26, 2011, 2:06 pm
Google has just made a surprising announcement: Google Maps will drop its real estate listings search option on February 10th. It seems impossible to think that Google would give up completely on real estate search — it’s too important of an activity in that industry, with the National Association of Realtors reporting in recent years that...

Another "Evil" Eric Schmidt Video From Consumer Watchdog

January 26, 2011, 1:50 pm
Consumer Watchdog is at it again. The group has been criticizing Google for years, and gained a lot of exposure for some videos it created last year, including one depicting Google CEO Eric Schmidt as a creepy Ice Cream truck driver. In October, they had one calling Google chicken , challenging the company to a privacy debate. Now, the group is...

Joan Rivers's Oscar Snub, Jon Bon Jovi Rocks the Big Screen, Michele Bachmann's Tea-Party Talk: What's the Buzz

January 26, 2011, 1:19 pm
by Claudine Zap Our top picks from the day's hottest searches. Michele Bachmann (Searches increased by 10,090%). The Republican rep. from Minnesota delivered an alternative tea-party response to the State of the Union address. Jon Bon Jovi (+6,586%). The real-life rocker will play a rock star in the upcoming movie "New Year's Eve." The sequel to...

In PR, There's No Such Thing As A One-Day Story

January 26, 2011, 12:48 pm
Yesterday, I wrote about how NBC has handled Keith Olbermann's departure from his show on MSNBC. Writing that story put me in mind of one of the hoary chestnuts of public relations strategy, which is to let sleeping dogs lie for some situations. Veteran PR folks are fond of refering to a minor flap as a "one-day story," meaning that you read about...

DOTW: What Makes a Great Client?

January 26, 2011, 12:32 pm
We've probably all had good clients and bad ones, clients we love working with and others that we didn't. Let's talk about the good ones. In this week's "Discussion of the Week," share the trait or traits that make a client great to work with.

Google Reviews Its Official Blog Post Popularity

January 26, 2011, 12:12 pm
Google has many ways of communicating with its users. Some, like announcements embedded on the home page or at the top of any Google account page, are frequently seen by every kind of user. Others, however, are designed for more exclusive audiences. The Google Webmaster videos and specialized blogs, like the Google Mobile blog, are .

Will Local B2B Be the Next Web Trend?

January 26, 2011, 11:41 am
Most of you would probably agree that local is one of the biggest trends on the web these days, fueled by a variety of factors: increased mobile and smartphone usage, localized deals services (like Groupon), and of course search. Local is a major focus of Google right now, as evidenced by an increasing number of local results being returned for...

Google And Yad Vashem Museum Put Holocaust Documents Online

January 26, 2011, 11:41 am
Google has partnered with Israel's Yad Vashem museum to put the world's largest collection of Holocaust documents and photos online. In the first part of the initiative 130,000 photos from Yad Vashem's archive will be viewable online, the day before International Holocaust Remembrance Day. Google is an integral partner in our mission, as they help...

Google Leases 100,000 Square Feet Of Space In Venice, CA

January 26, 2011, 11:41 am
Yesterday, Google announced that it intends to hire more than 6,000 new employees this year. Now, we're starting to learn where the search giant will put some of its workers, as word's spread that Google's leased 100,000 square feet of office space in Venice, California. Although Google hasn't yet had the chance to decorate them with fake...

So Much Great New Stuff (On-Page Tool, More Accurate Rankings and a Linkscape Update!)

January 26, 2011, 11:31 am
Posted by randfish You might have noticed that SEOmoz has been heating up with some spiffy new changes of late. Our engineering and product teams are in a groove, and that means cool new stuff every 2-3 weeks. Last night, some really slick new features rolled out and today, Linkscape's updated too (our last one was only 21 days ago - meaning data...

Enterprise Social Media Strategy – The Approach Nobody Wants to Hear

January 26, 2011, 11:27 am
Hugo Guzman correctly points out that a social media presence must be slowly cultivated and can't be turned on like water from a faucet.

Steps For Creating Custom Facebook Page Content

January 26, 2011, 11:14 am
A few months ago Facebook officially did away with the idea of adding “boxes” of custom content to Facebook pages and instead forced users into adding “applications” as the primary way to add custom layouts, tabs and content. While this change is old news and has been covered widely, Facebook continues to tinker with the...

Egypt: The Revolution Will Not Be Socialized; People: Yes It Will

January 26, 2011, 11:10 am
In the wake of the Tunisian overthrow of their dictatorial regime, tens of thousands of Egyptians have started protesting in a number of cities across the country. One response the government has taken is to block Twitter. Click to read the rest of this post.

Is Google giving you an instruction manual to ruin their entire business?

January 26, 2011, 11:05 am
Lately, consumers have become dimly aware of behavioral tracking online, to the point where government authorities have begun floating the idea of Do Not Track legislation. Intuitively, it seems to make sense, until you examine all sides of the issue. Balanced out against other forms of advertising, and assuming a certain degree of common sense...

Verizon iPhone Hotspots Will Cost You

January 26, 2011, 10:56 am
Now that the confetti from the “Verizon’s getting the iPhone” hubbub has died down, it’s time to talk turkey.  It’s not going to be cheap to use Verizon’s iPhone to begin with -- unlimited data packages, anyone? -- but now, information about the additional charges potential users will face are surfacing,...

Click Fraud Falls In Q4 2010

January 26, 2011, 10:24 am
The overall click fraud rate in Q4 2010 was 19.1 percent which was lower than the Q3 2010 all-time high of 22.3 percent, but higher than the 15.3 percent rate for Q4 2009, according to the latest report from Click Forensics. Click Forensics Malware Lab identified a new malware scheme targeting display banner ads. The program performs a pop-up or...

Establishing A Sustainable Social Media Marketing Strategy

January 26, 2011, 10:24 am
For companies trying to make sense of social media and online marketing, its important to take a step back from all the TwitFaceBlogTubeIn mania for a second and look at the nature of how these things are going to work for the overall business. There are many questions that need answers: Should we develop a strategy first before engaging?, ...

Every white hat link you obtain for clients is paid for

January 26, 2011, 10:16 am
Michael Martinez argues that links obtained by SEOs that would not have otherwise seen the light of day are paid for - period.  A refreshing take on the othewise tired "paid links" debate.

Facebook Launches Secured Connection, Social Authentication Features

January 26, 2011, 10:10 am
Computer users who have learned not to submit important info online unless a "lock" icon is visible - and who've also come to fear captchas - should soon have a much-improved opinion of Facebook.  Today, the social network announced secured connection and social authentication security features to address both these issues. Let's...

Yahoo Reports More Layoffs, Q4 Revenue

January 26, 2011, 10:08 am
Prior to releasing their Q4 results, Yahoo announced it is laying off another 1 percent of its workforce - approximately 135 of its 13,600 employees. Meanwhile, Google announced it will hire an additional 6,000 people in 2011. Click to read the rest of this post.

The Rise and Fall of Travel in 2010

January 26, 2011, 10:08 am
The last year in travel was more unpredictable than a Lady Gaga outfit. Still, with the start of the New Year comes new hope. At this time of year, consumers are looking to get as far away as possible from the long dark winter nights and January blues.

Self-Served Twitter Promotions

January 26, 2011, 10:08 am
The Twitter brain trust has decided to turn some of their exponentially-growing traffic into a monetary outlet with the upcoming launch of their self-serve ad platform. Following the Facebook promotion method, Twitters ad service will, according to , allow Twitter users to create two types of self-serving advertisements: Promoted...

Mobile Trends 2011 for the Realist

January 26, 2011, 9:53 am
You know how we approach research here at Marketing Pilgrim. We look at the title of the report or survey, then we look at the source, then we see the (more often than not) obvious connection to why this 'research' was done. The answer is usually PR versus actually showing or proving anything. These reports often leaves one scratching their head...

Should 'Write To Rank' Be Punished by Google?

January 26, 2011, 9:53 am
Google has stated many times that content should be written for the reader of the content and not to rank in search engines. I assume this would go for YouTube videos as well. It is an excellent approach for search engines to take in my opinion because theoretically if every content producer follows this standard, search results would be filled...

Twitter's Promoted Tweets Roll Out; A Make or Break for the Social Network?

January 26, 2011, 9:37 am
Well, they've been a long time coming, but Twitter ads are finally ready to go mainstream'almost! MediaPost reports that the self-service version of Twitter's promoted tweets are being rolled out to advertisers-albeit a select few. So far, Clix Marketing's David Szetela is the only one talking about it and he's landed Guy Kawasaki as a Twitter ads...

Is Facebook's New "Buy with Friends" a Hint at Bigger Things to Come?

January 26, 2011, 9:36 am
Facebook is all about friends, so it stands to reason that friends be the main facilitators of marketing through the social network. This is a sentiment driven home by Facebook's new Sponsored Stories , as well as another new product they're testing called "Buy With Friends". Buy With Friends, revealed by Facebook at the Social Apps Conference,...

Twitter’s Promoted Tweets Roll Out; A Make or Break for the Social Network?

January 26, 2011, 9:27 am
Well, they’ve been a long time coming, but Twitter ads are finally ready to go mainstream…almost! MediaPost reports that the self-service version of Twitter’s promoted tweets are being rolled out to advertisers–albeit a select few. So far, Clix Marketing’s David Szetela is the only one talking about it and he’s...

How To Sell Yourself As A Client

January 26, 2011, 9:13 am
Julie Joyce writes this fantastic post regarding what types of clients she (and most of the SEO world) best works with.  one hint: If you want to hire her make sure you don't make fun of her accent!

Verizon Now Offering Google Apps For Small Business

January 26, 2011, 9:09 am
Verizon said today it will begin offering Google Apps with its broadband service for small and medium-sized businesses. Google Apps for Verizon features Gmail, Google Calendar, Google Docs and Google Sites. Google Apps for Verizon provides three free user accounts and is available to businesses that subscribe to a bundle consisting of Verizon...

Twitter's Valuation Climbs To $4 Billion

January 26, 2011, 9:09 am
For better or for worse, Twitter isn't yet a public company, meaning it doesn't have to deliver earnings reports the way Google and Yahoo have this quarter. But an unofficial update on the company's financial situation is available, as Sharepost has indicated that Twitter's private valuation has hit $4 billion. That's quite a milestone. Consider...

Tostitos Uses Social Media to Connect Families

January 26, 2011, 9:09 am
Tostitos tortilla chips, a division of the Frito-lay brand, recently launched a social media campaign that focuses on reuniting consumers with friends, family and other significant people in their lives. The campaign has received a lot of media attention and because it was primarily used through the company's Facebook page, has been very...

23 Reasons To Add Video Blogging To Your Content Repertoire

January 26, 2011, 9:09 am
In blogging, the written word will never die, but 2011 marks a time in blogging where creating video content has never been cheaper, or easier. So what are you waiting for? Here are 23 reasons you should add video blogging (vlogging) to your mix. 1. Passion Are you using CAPS LOCK to demonstrate your passion? Try video instead. 2. Empathy Bloggers...

Obama Takes State Of The Union Online

January 26, 2011, 8:59 am
President Obama took his message to the internet last night, streaming the State of the Union address over the site. During the address Obama referenced Google and Facebook and the power of the United States technology industry. Click to read the rest of this post.

Google to Hire More Than 6,200 People in 2011

January 26, 2011, 8:54 am
Google served notice to rivals such as Apple and Facebook Jan. 25 when it put a big help wanted notice up on the Web and the media gobbled it up . After hiring more than 4,500 full-timers in 2010, Google is adding more than 6,200 new workers in 2011. Or, at least, it's hiring more than the 6,131 people Google tacked on in its previous biggest...

The 6 Essential Steps to Writing a Killer Press Release

January 26, 2011, 8:48 am
Think the press release is dead in the age of social media? No way. A powerful press release can tell a story, report news, or help a cause. Smart online writers know that a great press release can take your message to new channels and reach thousands or even millions of new readers. And a terrific press release has great SEO benefits as well....

95% of link building is not a secret

January 26, 2011, 8:45 am
Lyndon Antcliff does a great job of debunking the idea that link building is some sort of black magic shrowded in secrecy.Newsflash: The strategies and tactics that work out there for the taking (via blog posts, Twitter, conferences, etc) so success is mostly about hard work.

YouTube's Been iFramed

January 26, 2011, 8:38 am
While YouTube has featured the iFrame embed capability for about six months now, theyve quietly promoted this method to be the primary embed format, all in an effort to further the transition to HTML 5 protocols. Until recently, the standard embed format used the object tag, like so:

Connection: Social Media's Special Gift

January 26, 2011, 8:28 am
When the Cluetrain Manifesto was published in 1999, it signaled a paradigm shift: markets are conversations. Today, the online space and affordability of web hosting and domain names has helped create billions of conversations about your brand, your industry, and critical key players in your space. It's up to you to capitalize this and leverage it...

Google To Buy Sentiment Analysis Engine, fflick

January 26, 2011, 8:28 am
Google has started a process of acquiring sentiment analysis startup, fflick , for $10 million according to TechCrunch . It seems unlikely that fflick will be kept alive for its own sake, but rather the purchase is about acquiring the talent within this company founded by four former Digg employees. Click to read the rest of this post.

YouTube’s Been iFramed

January 26, 2011, 8:23 am
While YouTube has featured the iFrame embed capability for about six months now, they’ve quietly promoted this method to be the primary embed format, all in an effort to further the transition to HTML 5 protocols. Until recently, the standard embed format used the object tag, like so: <object width="480"...

Can Demand Media Live Up to its $1.5 Billion Valuation?

January 26, 2011, 8:23 am
Demand Media shares are listing today in the New York Stock Exchange under the DMD symbol, as the company's IPO of 8.9 million shares priced out at $17 a share (above estimates of $114 - $16). The IPO raised a reported $151.3 million valuing the company at just under $1.5 billion. According to the Dow Jones Newswires , "Revenue at Demand Media...

A Continued Commitment to Security

January 26, 2011, 8:23 am
This Friday is Data Privacy Day, an international effort by governments, businesses and advocacy groups to raise awareness about the importance of staying in control of personal information. A key part of controlling information has always been protecting it from security threats like viruses, malware and hackers. That's why we've developed a...

LinkedIn Ads Now Out of Beta and More Targeted

January 26, 2011, 8:12 am
LinkedIn has finally taken the beta tag off of their self-serve ad platform. The beta tag has been in place since 2008. So rather than looking like Google in keeping a beta tag on an offering until it rusted the time has come for LinkedIn Ads to be 'official'. Of course, the talk of a first quarter IPO can help a company to 'clean up shop' a bit...

SEO Is a Writer's Profession Now

January 26, 2011, 7:46 am
Ten years ago, if you wanted to achieve success in online business, you had to learn some technical stuff: HTML editing, scripting, FTP, numerous software tools. For SEO, you had to learn all the tags, fine-tune them manually, analyze on-page factors like keyword density. Now, with WordPress and other excellent free tools, creating and managing...

Does Your Local Mobile Search Strategy Suck?

January 26, 2011, 7:34 am
The title along had me clicking... but Andrew does go on to give some great insights into one of the more active areas of SEO for 2011 (local). Enjoyable read and worth adding to the collection (and discussing).

How to recognize Twitter bots: 6 signals to look out for

January 26, 2011, 7:32 am
Bas van den Beld lists six easy to spot patterns of typical bot behavior.

7 Ways Video & Rich Media Sites Can Improve Their SEO

January 26, 2011, 7:29 am
We know that local is big (for SEO) this year, but another area of importance is having an universal search strategy. If you're not already into video; get on it. This post from Richard is a good place to start.... even if you're already doing video, give it a read.

Increase Traffic and Exposure - Step By Step

January 26, 2011, 7:21 am
Whether you are just getting started or have an existing business that you need to infuse some life and growth into, here is a good strategy that you should follow. Whether you call this your blueprint or your cheatsheet or your To Do List doesn't matter - just read it, absorb it and get to work on it!

Social Media Marketing: Strategy to Commerce

January 26, 2011, 7:11 am
For companies trying to make sense of social media and online marketing, it's important to take a step back from all the "TwitFaceBlogTubeIn" mania for a second and look at the nature of how these things are going to work for the overall business. There are many questions that need answers: "Should we develop a strategy first before engaging?",...

Yandex Adds Geo-Targeted Ads for Local Business Advertising

January 26, 2011, 6:55 am
Yandex's launch of Yandex.Maps in July of 2010 following its acquisition of GIS Technologies is now to be fully exploited through the addition of Geo-targeted ads which will appear in the maps, in Yandex's business directory and more significantly within the search results themselves giving local businesses the opportunity to obtain greater "Stand...

PPC as an SEO Research Tool

January 26, 2011, 6:48 am
Ways to use PPC to better your SEO efforts and focus on the profit potential of keywords, not simply the traffic potential.

Users Make Google Gingerbread Ports Before Carriers Do

January 26, 2011, 6:45 am
Google likes to create themes for its different product releases. For example, their entire lineup of browser-based products focus on variations of "chromium," and all of their Android operating systems are named after some type of food (Froyo, Honeycomb, etc.). The name of Google's 2.3 system, Gingerbread, was especially fitting considering its...

Americans Spend 2 Hours, 12 Minutes Per Month on‏

January 26, 2011, 6:19 am
Americans are spending more time on than ever before, according to new data from Experian Simmons DataStream Click to read the rest of this post.

Americans Spend 2 Hours, 12 Minutes Per Month on‏

January 26, 2011, 6:00 am
Americans are spending more time on than ever before, according to new data from Experian Simmons DataStreamClick to read the rest of this post...

Experimenting With Interest Based Advertising and the New AdSense Performance Report

January 26, 2011, 5:42 am
WebmasterWorld Members experiment with IBAs now that the stats are broken out.'We have just launched a new feature in the AdSense interface that now shows interest-based targeting type earnings broken out. Previously these were included in contextual earnings.You should see data broken out by contextual, IBA, and placement.'

TOMORROW FOCUS and comScore Announce Results of 'Brand Advertising Online in Germany' Study at DLD Conference

January 26, 2011, 5:18 am
TOMORROW FOCUS AG and comScore, Inc. (NASDAQ: SCOR) presented the results of a study showing the potential of the internet as a brand building channel at the DLD (Digital Life Design) conference in Munich. The study, building upon previous research which shows that click-through rates are extremely low across the world and have continually...

SEO, the Semantic Web and Information Discovery

January 26, 2011, 4:53 am
Aaron Bradley's excellent article explains Tim Berners-Lee's definition “a web of data that can be processed directly and indirectly by machines” for SEOs.

Mark Zuckerberg's Facebook Page Hacked

January 26, 2011, 3:51 am
Mark Zuckerberg's Facebook page has been hacked by an unknown person who posted a status update suggesting that the site should let people invest in it rather than going to the banks.The message left by the hacker read: 'Let the hacking begin: If facebook needs money, instead of going to the banks, why doesn't Facebook let its users invest in...

Bing Image Search – Yet Another Feature and a New Look

January 26, 2011, 3:20 am
It seems that Bing decided to combat Google first of all in the Images section. Merely a month after introducing its Image Categorization Panel, Bing now applies a new look to the Bing Image Search page. It is now showing the 20 top most searched images of the day – people, event, places, animals etc. Yesterday, the squirrel appreciation day...

SEO content marketing roundup, week ending January 26th

January 26, 2011, 3:19 am
Strategy is the watchword for this week's latest and greatest web writing news, in content and social media marketing, SEO and search. While Google managed to steal the headlines and then some, the rest of the online world worked on crafting a smart marketing strategy for the year. Take a peek at all the strategies shared here: Content Marketing:...

Content Copywriting Tips to Use Now

January 26, 2011, 12:09 am
Everywhere you look these days online everyone is ranting and raving about having great quality content but to some, writing great quality content is not so easy. It is pretty obvious that content marketing has become a very important aspect of growing a business in today's marketplace. However, many people are still not sure what it really takes...

How To Attract 55 Million Eyes In Just 4 Hours

January 26, 2011, 12:00 am
Amidst all the current discussions of content farms, spinning content, outsourcing site content creation, etc. I was pleased to come across this post from Lisa Barone demonstrating that the old school method still works - "Create stuff people like. Lots of it." And to "...get off your butt to actually create it."

Is Google Offers a Threat to Groupon? Um, yeah!

January 25, 2011, 10:22 pm
Since Google leaked the news that Google Offers is in the works to compete head-to-head with GroupOn, people have been rightly wondering if this news is big enough to hurt GroupOn's momentum; big enough, even, to put a big dent in GroupOn's rumored target IPO valuation of $15 billion (let alone GroupOn's ability to bail out for $1-2 billion in the...

What's a Sputnik Moment?

January 25, 2011, 8:49 pm
by Mike Krumboltz In tonight's State of the Union address, President Obama said that the United States is facing a new "Sputnik moment." Sputnik was, of course, the Soviet satellite that kicked off the space race between the two countries in the early 1960s. As President Obama explained, seeing the Soviets get to space first was a push that led to...

Trust and the Importance of Repetition

January 25, 2011, 7:43 pm
It's that time of year again that we can look forward to the Edelman Trust Barometer which was published today. There are some important insights for corporate communicators and I have summarised a few that caught my attention. Do however look at the Edelman Trust Barometer website for more reports and multimedia in fact take a look at the range...

Using Page Level Google Analytics Custom Variables to report on SEO traffic by page type

January 25, 2011, 7:41 pm
Patrick Altoft offers up a great little tip on how to dig deeper into your Google Analytics SEO data.

Latinos and Teens: Cracking the Social Media Codes

January 25, 2011, 7:23 pm
If I say “Pudding!” to my closest friends, they’ll crack up laughing because they know exactly what I mean. It’s an in-joke, a kind of secret language that defines us as a group. Widen that circle to my fandom friends and we truly have a language all our own. A language we use so commonly that we often forget that outsiders...

'Portlandia' Spoof on Portland Brings on Buzz

January 25, 2011, 7:12 pm
by Claudine Zap TV viewers have watched many shows where the city is a character: The New York of " Sex and the City ." The Boston of " Fringe ." And every other show set in L.A. Now a show that just premiered on IFC introduces Portland into the mix. Port where? That's right, a city in Oregon that, if the show is to be believed , is filled with...

Brazilian Musician Tom Jobim Honored With Google Doodle

January 25, 2011, 6:31 pm
The Google doodlers were busy today - Australia Day , a tribute to Robert Burns and a hat tip to Tom Jobim, the Brazilian musician who is credited with creating the popularity of the bossa nova. Jobim died in New York December 8, 1994 but was born in Brazil January 25th, 1927. His collaboration with American jazz musician Stan Getz helped create...

Not Using AdWords Remarketing? Don't Delay! (Actually Do)

January 25, 2011, 6:00 pm
I recently read an AdWords Remarketing tips post which made me think of a few ways to improve your AdWords Remarketing campaigns by introducing a delay between when a person visits your site and when you start showing adverts to them. Image from Stuck in Customs on Flickr Buying Cycles One problem with Remarketing is that it is hard to measure...

What Consumers Want from Advertising

January 25, 2011, 4:43 pm
Top agencies share secrets behind three popular campaigns at Connections LA The crowd at the first-ever Connections LA was not only well-heeled (see the photo gallery below), but attendees were also well-versed on consumer behavior. Hosted by Le Book, the international reference guide for fashion, photography and advertising, the event brought...

How to Build an Effective Footer

January 25, 2011, 4:33 pm
Footers are one of the most often underused, misused and abused areas of a website. In this post, I’ll be taking a look at footers and passing on some tips to help you get more out of them.

Yahoo Beats Q4 Estimates, But Held Back By Forecast

January 25, 2011, 4:15 pm
The fourth quarter of 2010 could have gone much worse for Yahoo, judging from the earnings report the company released this afternoon.  Yahoo's numbers were generally higher than what analysts expected, perhaps earning Carol Bartz a few points in unhappy shareholders' eyes.  A low Q1 forecast threw a long shadow, however. To first cover...

Life's A Beach In Australia According To Google

January 25, 2011, 4:02 pm
January 26th is Australia Day and a day of celebration for Australians everywhere. It is a day to celebrate being Australian. This year's Google Doodle of beach items seems to categorize the country as a beach resort more than a serious industrial country. Click to read the rest of this post.

The Hurdles of "Do Not Track"

January 25, 2011, 3:42 pm
This week saw announcements from both  Mozilla and Google about browser mechanisms related to online behavioral targeting. Mozilla announced the 'do not track' mechanism and Google announced a "Keep My Opt-Outs" Chrome Extension. We had a conversation with Doug Wolfgram, CEO of IntelliProtect, makers of another behavioral...

Upcoming Atlas Product Update Webinar

January 25, 2011, 3:31 pm
Please join us for a webinar from 10:00 A.M. to 11:00 A.M. (Pacific Standard Time), on Thursday, January 27 th , as we review the details of our Winter 2010-2011 release of Atlas products. Contact your Atlas account manager to receive the detailed invitation. Atlas Product Marketing will host this one-hour webinar that will cover recent Atlas...

Google: 2011 Will Be Biggest Hiring Year Ever

January 25, 2011, 3:16 pm
The other day, I wrote a post about how Google should consider increasing its employees' 20% time to encourage innovation. Given that this time is dedicated to innovation and some of the company's most successful products came from it, it seems like a good idea to me, but Google's strategy appears to be a mixture of a large amount of acquisitions,...

Yahoo Confirms Layoffs Ahead Of Q4 Earnings Report

January 25, 2011, 3:16 pm
In a few minutes, Yahoo will release an earnings report concerning the fourth quarter of 2010, but prior to that, the company's admitted that yet another round of layoffs is taking place. The number of affected individuals is probably in the neighborhood of 140. Obviously, that's not great news for those people, and it may not be a good sign for...

What Do Men Want? Unicast Has the Answer

January 25, 2011, 3:11 pm
What do men want? It's a question I ask myself every day and today Unicast came up with the answer! Men don't want to have fun, they want to know what's going on in the world. Really? That wouldn't have been my first guess. According to What Men Want 2011, 67% of men said they use the internet "primarily for news," 65% said they use it to connect...

Google Mobile Roundup: Boost Ads, Cloud Printing & Weather Search

January 25, 2011, 3:10 pm
Google's has announced a trio of noteworthy mobile features for iPhone and Android devices: the arrival of Boost ads, Google Cloud Print, and a new app-like weather slider. Let's take a brief look at what's new.Click to read the rest of this post...

Seven Superstar CEOs Too Dumb to Work for Google

January 25, 2011, 2:55 pm
It looks like Google is hiring again. The search giant says 2011 will be its "biggest hiring year in company history" which means it will likely hire more than the 6,000 it added in 2007. Still, we all know how hard it is to get a job at Google. If you don't have a PhD, then you may as well look into janitorial positions at the company. Don't have...

Google Places Adds Client Photo Uploads: Smart Social Play?

January 25, 2011, 2:40 pm
The Google Maps blog announced that users will be able to upload photos taken of their Places listings. While no doubt it will require policing by Google, the move makes the review process a little more social. "The "Photos" section of the Place page now includes an "Upload a photo" link. This new link enables you to select an original photo on...

Want to Work at Google? Company Plans to Hire More than 6,000

January 25, 2011, 2:24 pm
Fresh off record earnings of $8.44 billion and the arrival of Larry Page as CEO , Alan Eustace, Google's SVP Engineering and Research, has declared that 2011 will be the biggest hiring year in the company's history. Click to read the rest of this post.

Google Buys SayNow, Adds to Google Voice Team

January 25, 2011, 2:10 pm
Google has acquired SayNow, a company whose slogan is "reinventing the phone call". Actually, SayNow has a hosted platform and series of applications for voice messaging, conversations, and group calls that can be integrated into Facebook, Twitter, MySpace, and Android and iPhone apps.  SayNow announced the acquisition (without...

New Mobile Developer Report Finds that PayPal Beats Apple and Google for In App Payments

January 25, 2011, 2:09 pm
Hey there - it's Damon Hougland, senior director of PayPal X. Appcelerator and IDC just released their latest quarterly survey on developers' perceptions on all things mobile. One of the key findings from the Appcelerator/IDC survey is that mobile developers prefer PayPal to both Apple and Google as their preferred in app payment method. The...

Disastrous Pilot Puts Eric Schmidt's TV Career on Hiatus

January 25, 2011, 1:53 pm
Google's Eric Schmidt was looking at expanding his career horizons before it was announced he will step down as chief executive officer to make way for Larry Page , the New York Post reported . Anonymous sources told the always reliable Page Six team that Schmidt was working with CNN's "Parker Spitzer" executive producer Liza McGuirk to develop a...

Amazon Launches Bulk Email-Sending Service

January 25, 2011, 1:50 pm
Amazon said today it is launching a bulk email-sending service for businesses and developers as part of its web services. The new service called Amazon Simple Email Service (Amazon SES) integrates with other Amazon Web Services (AWS), to send email from other apps being hosted on services such as Amazon EC2.     Through a simple API...

Weekly Search & Social News: 01/25/2011

January 25, 2011, 1:48 pm
Hello and welcom back to ' 7 Days of Search and Social '. While there was a lot of good posts last week, there was also a fair bit of drama, animosity and oddities as well. I found it kinda odd since the search world had been fairly calm the last few months. Everyone get's grumpy in January? Dunno' I hope this edition finds you well, let's get it...

Joe Biden Reports for Jury Duty, Flavor Flav Opens Chicken Joint, Black and Yellow Gains in Top 100: What's the Buzz

January 25, 2011, 1:28 pm
by Claudine Zap Our top picks from the day's hottest searches. Flavor Flav (Searches increased by 31,776%). The rapper and reality star has moved into the restaurant business with his new fried chicken joint in Iowa: Flavor Flav's Chicken . Rahm Emanuel (+4,234%). The Chicago mayoral candidate has appealed to the Illinois Supreme Court to overturn...

Use Your Existing Number with Google Voice

January 25, 2011, 1:24 pm
Google announced Number Porting for Google Voice today, which means you'll be able to use Google Voice with your existing phone number. News came out last week that the company was testing this, but they have already moved beyond the testing stage and are offering it as an option.  There are some caveats you should know, however.  As...

Facebook Buys Mobile Ad Company Rel8tion

January 25, 2011, 12:52 pm
Facebook has reportedly acquired Rel8tion, a mobile advertising company. While you'd be hard pressed to find much info about the company on its own site, it has been made clear that this is a talent acquisition, so look for interesting things in mobile ads to come to Facebook in the near term. The Wall Street Journal's AllThingsD, which broke the...

Yandex Keeps On Beating Google In Russia

January 25, 2011, 12:32 pm
Yandex is a relatively small business compared to Google and yet they seem to be hanging onto -- and even strengthening -- their top spot in Russia.  What are they doing to achieve this and what could other search engines learn from their efforts -- and success?

5 Things Businesses Should Know About SEO Agencies

January 25, 2011, 12:32 pm
Bruce Clay, Inc.'s SEO manager, Nasim Jafarzadeh, discusses the reasons why businesses may want to consider partnering with an SEO agency, even if they already have experienced in-house Internet marketers.

New Social Media Tool Helps Businesses Manage Facebook Pages

January 25, 2011, 12:05 pm
Social media start-up, mediafeedia has introduced a social media management tool aimed at businesses on Facebook. Users can create a mediafeedia account without having to download software and import their Facebook business pages they manage. The pages will be added to the user's mediafeedia dashboard and synched with Facebook. The dashboard...

Google Proves Social Credentials In Honoring Saucy Poet Robert Burns

January 25, 2011, 11:59 am
Tonight is 'Robbie Burns' night in England and Scotland, a night when friends and family gather to honor the famous 18th century scottish poet by reading poetry and eating the obscure scottish dish, haggis. Robert Burns wrote his poems in Scots and his writing was famous for being saucy and lewd playing on sexual imagery. Even if you thought you...

4 Link Building Phenomena Dissected by 3 Phenomenal Link Builders

January 25, 2011, 11:44 am
3 of the most prominent link builders in our industry ( Debra Mastaler, Julie Joyce, and Melanie Nathan) provide their opnions on the burning link questions you've had in the back of your mind but were afraid to ask.

AdSense Facts & Fiction Part V: Unoriginal content

January 25, 2011, 11:34 am
Fiction: Publishers can put ads on auto-generated pages or other copied content that was not created by them. Fact: We don't allow sites with auto-generated or otherwise unoriginal content to participate in the AdSense program. This is to ensure that our users are benefiting from a unique online experience and that our advertisers are partnering...

Facebook, MySpace, YouTube Named Top Blacklisted Sites Of 2010

January 25, 2011, 11:29 am
Social media sites like Facebook, MySpace, and YouTube continue to polarize corporations and people in charge of networks, judging by a new report from OpenDNS. The sites showed up on both "top blacklisted" and "top whitelisted" lists covering the entire year of 2010. If you'd like a definition of those terms, OpenDNS said in its report ,...

Register for Our Free Webinar: Using Display Advertising to Boost Your Search Business

January 25, 2011, 11:19 am
If you're running only search and content campaigns, it's time to find out about Display Advertising and how it can help your search business. Well discuss how display is a sizeable chunk of the online advertising market, and where display offers opportunities that search does not. Also, well discuss how you can apply your learnings from search in...

Flock Sold to Farmville Developer

January 25, 2011, 11:19 am
The social browser called Flock sits on your side bar and retrieves data from your various social applications that you have. You don't have to go separately into your social networking sites to interact. Flock will let you do status updates, share photos and Tweet directly into its browser without having to close other files. .

How I Uncovered Criminal Activity During an SEO Audit

January 25, 2011, 11:12 am
Alan Bleiweiss reminds us that sometimes thorough examination of a website will uncover the darndest things.

Will You Be Paying Restaurant Checks with iTunes This Year?

January 25, 2011, 10:58 am
There has been no confirmation from Apple on this front, but word is that the next versions of the iPhone and iPad will include NFC (near field communication) technology, which means people will be able to use them to make payments out in the physical world (where the technology is supported - which will likely be a growing number of places). A...

Bing's New Top 20 Popular Images: Cute Squirrels, Jesse James, and Todd Palin

January 25, 2011, 10:53 am
click to enlarge Bing has introduced a new search landing page that highlights the most popular image searches of the day. Click to read the rest of this post.

National Geographic To Distribute YouTube "Life In A Day" Film

January 25, 2011, 10:43 am
An experimental film project in which over 80,000 YouTube users opted to participate will soon reach far beyond computer monitors and the occasional Internet-connected TV. National Geographic has picked up the U.S. distribution rights to Life in a Day , ensuring a theatrical release. To perhaps refresh your memory: Life in a Day is the Ridley...

Online Learning, Teaching And Education: The Best 2010 Articles And Reports From MasterNewMedia

January 25, 2011, 10:23 am
The large adoption of communication and collaboration technologies, alongside the intelligent use and adoption of these tools by a new emergent class of educators, have opened up new horizons for the world of education and learning, by empowering students to be again explorers and active collaborative seekers of their know-how, and by extending...

Newspaper Websites Attracted More Than 100 Million Visitors In Q4

January 25, 2011, 10:07 am
Newspaper websites saw large amounts of traffic in the fourth quarter of 2010, attracting an average monthly audience of 105.3 million unique visitors or 62 percent of all adult Internet users. The analysis, by comScore for the Newspaper Association of America, also indicates that newspaper websites continue to attract key demographics, reaching...

Social Validation Critical to SEO

January 25, 2011, 10:07 am
You probably have heard me preach it before: if at all possible, for search engine optimization purposes, your web site should include a blog or other section of your web site that includes articles. To rank well in the search engines, your web site needs new, fresh, topical content added on a regular basis. But to fully take advantage of the...

State of the Union Stirs the Web

January 25, 2011, 9:41 am
by Claudine Zap On Tuesday night, President Obama will stand before a joint session of Congress and deliver the annual State of the Union address . Word of everything from a bipartisan seating plan to what, exactly, a state of the union speech is, caused searches on the Web to increase on the topic. Here, the top questions answered. What is the...

LinkedIn to Go Public?

January 25, 2011, 9:41 am
Most business professionals know the online company LinkedIn as a platform to interact, share business cards, read timely industry articles and news and establish new business contacts. Until now, the company was and is privately owned. But, there has been recent speculation that the Mountain View, CA company with over 85 million professional...

What's New in SEO for January 25, 2011

January 25, 2011, 9:41 am
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Google search and search engine spam Google has new efforts underway to improve search quality and combat the slight increase in spam that has appeared in search results in...

Does your business own you?

January 25, 2011, 9:31 am
My confession: Whenever I read one of those headlines that scream, "Imagine the freedom you'll have being your own boss," I laugh. Why? Because I know how easy it is to go from, "Hey, I can work from anywhere," to "Hey, I have to bring my laptop wherever I go." In other words, how quickly it can go from "owning a business" to "the business owning...

Google Plans 1,000-Person Hiring Spree In Europe

January 25, 2011, 9:21 am
Anyone concerned that Google's growth will slow under Larry Page can probably at least put aside those fears with respect to the company's headcount. Outgoing CEO Eric Schmidt announced today that Google intends to hire 1,000 people in Europe alone. According to Robin Wauters , Schmidt said at the DLD (Digital Life Design) Conference in Germany,...

The Social Network Receives 8 Academy Award Nominations

January 25, 2011, 9:16 am
The Academy Awards nominations list has just been released, and everybody's favorite Facebook movie is up for 7 awards. These include: Best Picture, Best Direction, Actor in a Leading Role, Adapted Screenplay, Cinematography, Film Editing, Sound Mixing, and Music (Original Score).  Having heard about two decades worth of Trent Reznor's...

The Cowardly Lion's Guide to Conquering Your Entrepreneurial Fears

January 25, 2011, 9:00 am
Ever feel like you're a little bit of a ' coward? No, you're not spending your days hiding, running, and weeping, but you haven't exactly lived up to your expectations, either. Your blog isn't getting nearly as much traffic as you thought it would. You still haven't finished that product you intend to sell. In fact, months or years have gone by,...

AOL Partners With Valassis On Digital Coupons

January 25, 2011, 9:00 am
Coupon marketing company Valassis said today it has formed a partnership with AOL to create one of the largest paperless digital coupon footprints in the United States, including over 7,500 grocery retail stores. The deal will allow for the sharing of digital coupons across the companies online and mobile networks. Offers will be on AOL's...

Now You Can Monetize Your Facebook Fans By Promoting Their Likes

January 25, 2011, 9:00 am
Facebook has a new ad product that may be its most promising ad unit yet - the sponsored story. These ads are simply brand-related stories that users have already shared, but then paid for by the brand mentioned to appear in the ad space, as to attract more attention and engagement. Will you be promoting your fans' engagement with your brand? Let...

How Google is going to fight spam sites in 2011

January 25, 2011, 8:36 am
Google is going to fight spam sites stronger than before in 2011. What are Google's anti-spam plans for 2011 and what do you have to do to make sure that Google doesn't classify your website as spam by mistake?

Twitter Killer? Why Your Business Should Make a Facebook Group

January 25, 2011, 8:14 am
Facebook launched their newer version of Facebook Groups back in October 2010. But it wasn't until the last couple months of being personally involved in some very active and engaging Groups allowed me to see their business potential. If you have a Facebook Page for your business, non-profit, or hobby,

3 SEO Myths Busted!

January 25, 2011, 8:14 am
When it comes to Search Engine Optimization there exist nearly as many myths and misinformation about SEO as proven techniques that help you to improve your rankings. What makes it even more complicated is that a lot of the myths cannot be confirmed or disproved, simply because the algorithms of search engines are highly kept secrets and no one...

Google to Improve Social Search with fflick Acquisition?

January 25, 2011, 8:09 am
TechCrunch is reporting that Google is in the process of acquiring fflick for about $10 million, with the deal expected to close this week. This is still unconfirmed at this point, but unless we hear otherwise, we'll assume it's accurate. So what is fflick? It's a site where you can log in with your Twitter account and see what your friends have...

Will You "Like" Facebook's New Ad Format?

January 25, 2011, 8:04 am
If you're not a fan of Twitter's new sponsored tweets ads, then you're going to be somewhat grumpy by the time you get through reading this post. You see, Facebook's decided that it too would like to turn status updates into sponsored ads and is launching something similar. According to AdAge , advertisers will be able to convert a "like" or...

Will You “Like” Facebook’s New Ad Format?

January 25, 2011, 7:56 am
If you’re not a fan of Twitter’s new sponsored tweets ads, then you’re going to be somewhat grumpy by the time you get through reading this post. You see, Facebook’s decided that it too would like to turn status updates into sponsored ads and is launching something similar. According to AdAge, advertisers will be able to...

How To Build Agile SEO Tools Using Google Spreadsheets

January 25, 2011, 7:53 am
In the past few years innovations on the web have made it incredibly easy for regular people like you and I to enter the world of coding. For example, right at the end of 2010 I started dabbling with Google Appengine and shipped a fully functional interactive site in 4 weeks. (Read how I built 7books in 4 weeks) Of course, advances in technology...

Blekko and Microsoft Use Social Networks to Improve Searches

January 25, 2011, 7:43 am is a great search engine concept where users can use their Facebook friends to filter their internet searches and get the most from their search. In other words, when a user enables the service, the search engines crawls and collects data from the individual's Facebook friends to places (including websites and pages) that the .

Marketing Your Business With QR Codes

January 25, 2011, 7:30 am
In my ongoing quest to learn all I can about using QR Codes, I attended the Maine Marketing Association’s lunch & learn on QR Codes in Marketing today. While I plan on writing a more in-depth piece on QR Code marketing soon, I wanted to get out some initial information that I felt would be helpful. What is a QR Code? A QR (Quick...

Why You Shouldn't Rely On (Toolbar) PageRank

January 25, 2011, 7:07 am
*After months of waiting webmasters are excited to finally see the Google toolbar PageRank update. Now, take it easy. And here's why'* The notion of PageRank is quite controversial and one greatly misinterpreted across the web community. Even though it was invented more than a decade ago (1999) and named after Google's co-founder Larry Page, it is...

Google Ad Track Blocker "Keep My Opt-Outs" Is Live

January 25, 2011, 6:57 am
Yesterday, I discussed how hype and news maybe shouldn't be held up as equals . Some of you disagreed which is cool but what happened today goes to show the risks of talking a good game without having anything to back it up. Yesterday, Mozilla discussed their ad tracking blocker for their browser but couldn't give an indication of when it would be...

Google Ad Track Blocker “Keep My Opt-Outs” Is Live

January 25, 2011, 6:49 am
Yesterday, I discussed how hype and news maybe shouldn’t be held up as equals. Some of you disagreed which is cool but what happened today goes to show the risks of talking a good game without having anything to back it up. Yesterday, Mozilla discussed their ad tracking blocker for their browser but couldn’t give an indication of when it...

B to B Companies Plan Online Spend Increases

January 25, 2011, 6:18 am
The B to B world online is a different marketing animal in many ways. While B to C marketers get all of the attention with their online promotions through Facebook, Twitter etc the B to B crowd slogs through the online world at a pace that maddens some. In other words, the move a bit slower than their B to C brethren.

Nifty Tools To Improve Your Online Marketing Campaign

January 25, 2011, 5:19 am
This commented list of valuable tools for all kind of Internet marketing purposes by Joost de Valk is worth a bookmark. Most probably Yoast uses something pretty elegant and smart that you didn't stumble across, yet.

Recommendations for Blog Commenting as a Marketing Strategy

January 25, 2011, 4:35 am
Posted by randfish Many of us in the web marketing space have a love/hate relationship with the practice of leveraging blog comments as a marketing strategy. On the one hand, it can bring valuable participation and content to our sites and provide an outlet for us to reach other communities and bloggers/comment-enabled communities. But, it's also...

Please Track Me and Personalize My Ads

January 25, 2011, 4:32 am
Louis Gray looks into Web browser "Do Not Track" plug-ins and concludes that those in general will produce a worse surfing experience, with surfers suffering from more blatant irrelevant, obtrusive, and interruptive ads. His plea: "So instead of embracing these ad blockers and cookie strippers, let's find a way to make the quality of the ads...

A Quick Way to Find Interesting & Influential Twitter Users

January 25, 2011, 4:13 am
Matt McGee describes how he identifies an industry's most influential twitter users. There are several sites and directories that claim to offer an easy way to find those users. But none of  those sites/tools alone is adequate to really find who you should find and connect with.

Facebook Starts Selling Likes

January 25, 2011, 3:49 am
Marketers can pay for these ads on a cost-per-action basis, meaning they pay for "likes" as some advertisers pay for clicks. Though clearly marked with the words "sponsored story," the like-ad -- which will includes a user's name, just like the news feed -- is not optional for Facebook users. These actions can appear in ads even if they take...

Pope Praises Social Networks, Recognizes Pros and Cons of Digital Communication

January 25, 2011, 3:14 am
The global village and the internet era is everywhere. Long gone are the times when Church opposed science– Vatican itself is happy to use the most advanced technology in the world. And internet is no exception, it seems. In his latest statement, the Pope has shown good familiarity with social networks and their popularity among teenagers,...

Starting A New SEO Business In 2011?

January 25, 2011, 3:02 am
A new year brings new resolutions. Some readers might be considering taking that giant leap from their boring day job into the wonderfest that is full-time SEO. Huge money! Party central! Hangin' at conferences with Matt Cutts! What could possibly go wrong? Let's take a serious look at what your new life will look like. It's Going To Hurt SEO is a...

An interesting essay on search neutrality

January 25, 2011, 1:50 am
(Just as a reminder: while I am a Google employee, the following post is my personal opinion.) Recently I read a fascinating essay that I wanted to comment on. I found it via Ars Technica and it discusses "search neutrality" (PDF link, but I promise it's worth it). It's written by James Grimmelmann , an associate professor at New York Law School....

Pope Praises Social Networking, Gives Guide To Christian Use

January 25, 2011, 12:48 am
In an age when you can go to church online, and no doubt teenagers tweet during Mass, Pope Benedictus XVI used this year's World Communication Day address to extol the potential of social media and give guidance to Roman Catholics on how to use it in a Christian manner. The pope told his followers - religious not social - "to communicate with...

Most Blocked, Trusted Websites of 2010: Facebook, YouTube, Google

January 25, 2011, 12:00 am
When it comes to Google sites and Facebook, consumers, schools, and businesses seem to have a love/hate relationship with the web giants. Time spent on these sites, the content they offer, and privacy can be just as much a concern as the benefits of providing access to exceptional, worthwhile content. Click to read the rest of this post...

Why Gary Reback Sees Google as the New Antitrust Antichrist

January 24, 2011, 11:21 pm
After helping the Justice Department exorcise the demon that was Microsoft more than a decade ago, attorney Gary Reback is preaching about why he sees Google as the new antitrust antichrist. It's a tasty tongue-twister to be sure, but it's a serious matter. Reback shared some great insights about how Google, with its delightifully devilish 66.6...

Trip Advisor Having Hard Time Getting Reviews Off Google Places

January 24, 2011, 8:26 pm
The CEO of Trip Advisor said the company's request to have their reviews taken down from Google Places sites has been denied by Google. "Kaufer said talks between his company and Google broke down after the Internet search giant said it would continue to include TripAdvisor's user-generated reviews of businesses such as hotels in its Google's...

SEO for Corporate Blogs: Where to Use Keywords

January 24, 2011, 8:23 pm
Lee gives the lowdown on SEO for corporate blogs.

TripAdvisor Having Hard Time Getting Reviews Off Google Places

January 24, 2011, 7:15 pm
The CEO of TripAdvisor Stephen Kaufer said the company's request to have their reviews taken down from Google Places sites has been denied by Google. "Kaufer said talks between his company and Google broke down after the Internet search giant said it would continue to include TripAdvisor's user-generated reviews of businesses such as hotels in...

Chrome "Keep My Opt-Outs" Extension Prevents Ad Tracking

January 24, 2011, 6:17 pm
Today Google's Chrome browser announced an extension called "Keep My Opt-Outs". This extension allows the user to opt out permanently from all ad tracking cookies. The Google announcement added:"We're working to make this feature available for other browsers, too. We've also decided to make the code for this extension available on an open-source...

Consumer Product Safety Board Puts Complaints Online

January 24, 2011, 6:12 pm
If you routinely scan social media for complaints about your business or product, come March you'll need to add another site to the list. The Consumer Product Safety Commission is now beta testing a new website that will allow consumers to list their complaints publicly. The site is called and AdAge calls it "Yelp with the...

Submitting To Article Aggregators Now Wasted Link Building?

January 24, 2011, 5:52 pm
Okay when Matt Cutts speaks the search industry listens. So is his recent comment on the Google Webmaster Help Videos a good indication that submitting to article aggregators is no longer a way to build some link juice to your website? Click to read the rest of this post.

5 Questions: Christian Juhl of Razorfish

January 24, 2011, 5:47 pm
Meet a digital pioneer who helps clients create conversations that tap into new revenue streams Few agencies have been as intertwined in the DNA of digital advertising as Razorfish. Sixteen years after its humble birth in an East Village apartment, the interactive shop is a Publicis Groupe unit with global offices and a client roster that includes...

Facebook Credits To Become Universal Currency On Site

January 24, 2011, 4:45 pm
A currency - whether real or virtual - is only as good as the extent to which it's accepted. So to increase the value of Facebook Credits (figuratively speaking), Facebook will soon make them a mandatory option in social games that use payments. Users and developers shouldn't react with too much dismay. Other in-game currencies will be still be...

Eric Schmidt Coming To Your Living Room?

January 24, 2011, 4:45 pm
Could Google CEO Eric Schmidt be coming soon to your living room? Rumor has it that he's interested in getting into television. A rather unexpected report from the New York Post today indicates that he is in fact interested in having some kind of talk show, and has even been involved in the filming of a past pilot show (which reportedly didn't...

Live Google Apps Webinar Tomorrow - Chrome, Chrome OS & Apps for Business

January 24, 2011, 4:14 pm
The speed of innovation on the web is amazing, and Google's Chrome and Apps products capitalize on this speed to bring new productivity and security benefits to businesses. Join us for a live webcast where you'll hear directly from Google's Chrome Product Managers Glenn Wilson and Cyrus Mistry on how Chrome and Chrome OS are innovating for Apps...

Girl Scouts Say Yes to Social Media, But No to Online Selling

January 24, 2011, 4:14 pm
“Man I really want girl scout cookies ppl….. U juss dnt understand…..” And so the cry goes up on Twitter and Facebook as people all over America begin craving those Thin Mints, Samoas and Tagalongs. It’s Girl Scout cookie time and this year those little green moppets will be using social media to help them hawk those...

Does Google's Opt Out Widget Have Teeth?

January 24, 2011, 3:43 pm
Google announced last year they were offering an opt out option in their Chrome browser. Now they have given it a name "Keep Mt Opt-Outs" and are trying to get more momentum for their effort to appease the FTC. As Google states: "Recently, the Federal Trade Commission and others have expressed interest in a "Do Not Track" mechanism that could...

Visualize Your LinkedIn Influence with InMaps

January 24, 2011, 3:31 pm
LinkedIn has launched a new LinkedIn Labs product called InMaps, which shows you what your network looks like in a visual way.  "InMaps is an interactive visual representation of your professional universe that answers all of the above questions," explains LinkedIn's Ali Imam. "It's a great way to understand the relationships...

Qwiki Opens Up to the Public

January 24, 2011, 3:23 pm
Qwiki opened up to the public today in alpha form, after being in private alpha since launching in October. Qwiki was in the news last week, as it secured a new round of funding led by Facebook co-founder Eduardo Saverin, and now the world can see what all the fuss is about. Just what is Qwiki? From a user perspective, think about it as...

Google Enables "Cloud Printing On The Go"

January 24, 2011, 3:23 pm
Let's face it: smartphone adoption isn't close to universal, and the average non-student probably doesn't print documents on a regular basis. But today, Google launched Google Cloud Print for mobile documents and Gmail for mobile, an interesting service that introduces new options concerning when and where people can print. Google's billing this...

What Does The New Business Model For Journalism Need To Be?

January 24, 2011, 3:23 pm
Think about the best article you read last year. The hard hitting, excellently researched, insightfully written article that you just couldn't put down. Now think about how much money you spent to read it. Was it in a magazine you subscribe to? Or perhaps a website that you accessed and read for free? For every conversation anyone starts about the...

Breaking News: Oprah Has Half Sister, Mom Tops Searches

January 24, 2011, 3:12 pm
If Oprah was to launch a search engine instead of her own cable network, she could a serious threat to Google. The world loves Oprah - or at least enough of it to make her mother's name Vernita Lee the second top search of the day following the announcement that Oprah has a half sister her mother only told her about at last Thanksgiving. Google's...

Mean Girls 2: Definitely Not Fetch

January 24, 2011, 2:52 pm
by Mike Krumboltz " Mean Girls " not only put Lindsay Lohan on the map, it also helped to launch the now red-hot career of Rachel McAdams . McAdams played Regina George, the head of the unforgiving "Plastics" clique. True, Regina had her flaws. She was judgmental, manipulative, and, well, borderline evil. But darn it, she was funny, too. Flash...

Bing Makes Image Search More Interesting

January 24, 2011, 2:31 pm
Bing has introduced a new landing page style for its image search feature. Now when you go to Bing, and click on "images", you will be presented with a page that graphically displays the top 20 current image searches and images that accompany them. "The landing page assembles the top images in full fidelity so you can get a quick snap-shot of...

5 Tips for Making Your Site More Local-Friendly

January 24, 2011, 2:16 pm
Search engines have become one of the primary ways that people find products and services right in their hometown. This growing reality significantly increases the need for small local business owners to master this thing called local search. There are many ways to make your website pages much more localized. This is one of the underlying elements...

AOL Launches Highlights From Comedian's Podcasts

January 24, 2011, 2:16 pm
AOL said today it is launching late night video programming featuring highlights from the podcasts of The Adam Carolla Show, Kevin Pollack's Chat Show, and Kevin Smith's SModcast Network. AOL Late Night launches today at 10PM (ET) and will feature interviews with celebrities, actors, writers directors, comedians, and musicians. Phase one of...

Kourtney and Kim in NYC, Bye-Bye Jack LaLanne, TV Bride Wars: What's the Buzz

January 24, 2011, 1:19 pm
by Claudine Zap Our top picks from the day's hottest searches. "Kourtney and Kim Take New York" (Searches increased by 74,571%). The latest spinoff of the Kardashian reality franchise aired its premiere episode . Jack LaLanne (+12,464%). The high-energy fitness guru has died at 96. "Bridalplasty" (+498%). The producer of the reality show "Shedding...

Small Business Blogging Content Strategies

January 24, 2011, 1:10 pm
One of the challenges facing someone when they first decide to start a blog is figuring out what to write about, whom to write for, and how to incoporate blogging into their daily routine. This is true for businesses that to decide to add a blog to their website as well.

Google Launches Keep My Opt-Outs Chrome Extension

January 24, 2011, 12:49 pm
Google has launched a new extension for its Chrome browser, called Keep My Opt-Outs . It is essentially a Do Not Track mechanism that lets users opt out from receiving personalized advertisements as they browse the web. "Recently, the Federal Trade Commission and others have expressed interest in a 'Do Not Track' mechanism that could offer users...

Facebook Most Searched For Term, Most Visited Site in 2010

January 24, 2011, 12:41 pm
For the second straight year, Facebbok was the most searched for term on the internet. And with the interest it is gaining through the awards being given The Social Network this movie awards season, the company may hold the title again this year. Hitwise released the search numbers and interestingly Facebbok was 4 of the top 10 searches - www and...

Facebook: Where Have All The Fans Gone?

January 24, 2011, 12:28 pm
I started looking at the stats of other pages, where seasonal drop was certainly not involved, I saw similar increases. What’s more interesting, all the fans in unrelated fields started to unsubscribe on the same day.

'Google Offers' Launched As LivingSocial Passes Groupon

January 24, 2011, 12:10 pm
Last week was a hectic one for the popular coupon sites. Google announced their clone of Groupon - Google Offers - and LivingSocial passed Groupon as the most visited site in the niche. Click to read the rest of this post.

Digg Dialogg with CEO, Matt Williams

January 24, 2011, 11:45 am
Hello everyone,

So What Makes a Real SEO 'Expert'?

January 24, 2011, 11:29 am
There are often too many people in the search marketing and social media industry who proclaim themselves 'experts', but can any of us really justify the title? Image credit: Flickr Mashable noticed that there were 15,740 social media experts on Twitter and this was back in 2009. In fact, with the prevalence of blogs and Twitter, it can be hard to...

Orkut Turns 7

January 24, 2011, 11:29 am
Sometimes, Google pulls out all the figurative stops when making an announcement, calling news conferences, issuing press releases, and putting notices on Today, there's a blog post and a site-specific doodle to celebrate the seventh birthday of Orkut. The post on the Orkut Blog stated, "Today marks orkut's 7th birthday, so to...

Business Wire To Tweet Every Press Release

January 24, 2011, 11:29 am
Business Wire said today it will begin to automatically tweet every press release to specific content categories. For those not yet tweeting the links to press releases, this provides added visibility to Twitter's 106 billion accounts and 600 million search queries a day, said Laura Sturaitis, Executive Vice President, Media Services & Product...

comScore Media Metrix Ranks Top 50 U.S. Web Properties for December 2010

January 24, 2011, 11:29 am
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for December 2010 based on data from the comScore Media Metrix service. With the holiday season in full swing, December saw increased traffic within several content categories including...

Advertising's Brave New World: Can You Sense It?

January 24, 2011, 11:19 am
It was a groundbreaking way to immerse consumers in a brand. It had never been done before, and advertisers flocked to the new concept because, for the first time, they could communicate with audiences in a truly visceral way. You probably think Im talking about Kinect. I certainly could be, but Im actually talking about an advertising technique...

Google Gives Eric Schmidt 'Unprecedented' $100 Million Equity Award

January 24, 2011, 11:16 am
Outgoing Chief Executive Officer Eric Schmidt will receive a $100 million equity award from Google, the company has confirmed. The award "includes stock and stock options, and vests over four years," and is the largest for a sitting CEO, the Wall Street Journal reported. Click to read the rest of this post...

Optimizing Your Long-Tail Content Strategy Even In Overcrowded Niches

January 24, 2011, 11:14 am
This guide by Ross Hudgens is "about the long tail. The sweet, syrupy long tail. Not your Daddy’s long tail – your extended family’s long tail." It tells you how to produce copy that actually ranks for long tail searches in competitive niches, in layman's terms.

Bing Feature Update: New Images Landing Page

January 24, 2011, 11:03 am
Whether its introducing completely new ways to browse pictures with things like image collage or helping you filter images by color and composition, delivering a more intuitive and visual image search experience is a critical focus area for us. To that end, this week were excited to introduce a fresh way to enter the image search experience.

AdWords Display URLs Now Showing in Lower Case

January 24, 2011, 10:53 am
Two weeks ago Google announced that the domain portion of all AdWords ads would soon show in lower case. It appears this change rolled out Friday, based on a post at WebmasterWorld . Click to read the rest of this post.

Foursquare Grows By 3,400% - Are You Part Of It?

January 24, 2011, 10:43 am
Foursquare grew by 3,400% in 2010, according to the company, with total check-ins reaching 381,576,305 around the world (in every country) - plus one from outer space, when an astronaut checked in from the International Space Station in October. Restaurants are by far the most popular places to check into, but a lot of people are checking in at...

Twitter Ad Revenue Forecast To Triple This Year

January 24, 2011, 10:27 am
Twitter's efforts to generate ad revenue will kick into high gear this year and be quite successful, according to a new report. eMarketer estimates the company will earn $150 million in 2011, up more than 333 percent from the $45 million it may have earned in 2010. Obviously, that would represent a huge increase. Then eMarketer thinks Twitter...

Should Google Increase its 20% Time?

January 24, 2011, 10:27 am
Over the last year or so, there has been a lot of discussion around where Google stands as an innovator these days. Clearly, the company has innovated a great deal since it was born, but a lot of commentary of late could lead one to believe that the Google pool has become somewhat stagnant in this regard. I'm not saying that I necessarily agree...

Bing at Sundance: Tweet your decision for your chance to win a Bing snowboard!

January 24, 2011, 10:17 am
This week, Bing is on the ground in Park City bringing you exclusive access to film events, speaker series, celebrity interviews and parties from the streets of Sundance . For those of you who couldnt make it to the festival, were doing something to get you in the spirit. Starting today, we will be posting a series of questions to twitter. Tweet...

Crowdsourced Channel Debuts with a Trending News Channel

January 24, 2011, 9:22 am
Trending news is what is interesting, what gets featured on places like Twitter and LinkedIn, and what you'll likely find on popular social networking forums. With things like trending popular news, its popularity can last weeks or even months. Some trends have been known to go on for years. In the schematics of the World .

JetBlue Launches Facebook Deal App

January 24, 2011, 9:11 am
JetBlue Airways has introduced a new app on Facebook called Go Places that rewards people with TrueBlue points and discounts so they can earn free trips. Users will be able to collect points and deals starting today through March1, 2011. Jet Blue says this is the first of a series of promotions it has planned for 2011 on Facebook Places. For...

Mozilla Introduces "Do Not Track", Hopes to Make It Industry Standard

January 24, 2011, 8:49 am
Mozilla has proposed a "do not track" browser feature, which would allow Firefox users to opt out of any third-party ad-based tracking. Such a feature would work by transmitting a Do Not Track HTTP header with each click or page view in the browser. Alex Fowler the Global Privacy and Public Policy Leader at Mozilla,

Google Gives Eric Schmidt $100 Million Sendoff

January 24, 2011, 8:49 am
Following the did-he-jump-or-was-he-pushed debates that surfaced last week, there's good news for Eric Schmidt: vacating the role of CEO of Google will be more lucrative than working a normal job for a lifetime. It turns out Google intends to give Schmidt an awards package worth $100 million. That doesn't quite mean exotic car dealers close to...

Has the Internet Made Teaching Lucrative?

January 24, 2011, 8:44 am
When I turned 18, my father took me aside to talk about my future. "I don't care what you do for a living ", he said, "as long as you don't go into education." I obeyed to a point. I never did go into academia; I didn't become a schoolteacher or a professor. But I currently run a business that teaches craftsmen and professionals how to master the...

AdWords Negativity Grows to Lists

January 24, 2011, 8:39 am
Negative keyword lists was launched just over a week ago and likely not noticed by many AdWords users was an improved platform for controlling and refining campaigns by using large lists of negative keywords. The main benefit is that agencies, franchises or consultants can now develop reusable core lists of negative keywords that might be specific...

4 Ways to Improve Your Twitter Strategy

January 24, 2011, 8:34 am
A few months ago my friend Dr. Ben Hanna led an extensive statistical study to discover the optimal tweeting strategy by running matched tests of tweets over a period of weeks. He uncovered some very interesting ideas that will help you get more out of every tweet!

Where to Use Keywords in Corporate Blog Posts

January 24, 2011, 8:23 am
Numerous companies start blogs to better connect with customers (but often through a narcissistic lens ). In most cases, Public Relations departments manage social media and blogging for companies which is great for promoting key messages and distributing information. That's the Push side of PR. But the Pull is often overlooked. Most corporate...

How to Cluster a Generic Search Term Using Google's Wonder Wheel and Image Swirl

January 24, 2011, 8:18 am
Machine has its own logics (based on the search behavior) and you will see that you would cluster results differently than either of the tools listed below - this is why these tools do need a second look. Let's take a look at a quick example. How would you cluster the meanings of the generic word [apple]?

Mobile Dining Advertising is About Location Plus

January 24, 2011, 8:08 am
Yahoo!/Nielsen study offers tips for improving mobile dining campaigns Take my order: Click-to-call is one of the best ways to get in touch with mobile diners. Editor's Note: This post is the second in an ongoing series exploring findings from a recent, comprehensive study undertaken by Yahoo! and Nielsen to discover how people interact with their...

7 Most Interesting Viral Videos of All Times

January 24, 2011, 7:58 am
Instead of spending all my time writing thousands of words worth of explaining each of these videos I thought I would spend more time finding some of the best/interesting/funniest viral videos out there to this date. Some are from ad agencies, some from users optimised by companies. Enjoy! 1. Brick Thief An interesting one to start off the post...

Hype Is Not News But We Keep Acting Like It Is

January 24, 2011, 7:28 am
This morning I read a headline from the Wall Street Journal that had promise, especially as it could impact online marketers. The title of the story read: Web Tool on Firefox to Deter Tracking. Interesting, right? Here is what the Journal had to say about the tool. Mozilla Corp. plans to add a do-not-track feature to its Firefox Web browser, which...

CBS News Atlanta Speaks Out on

January 24, 2011, 7:16 am
If you've ever visited the informational site at, then no doubt that your information may still be on there for public viewing. It may be accessible to various forums, individuals, companies, etc. without your knowledge. The CBS Atlanta News staff took measures this week however to uncover the mystery behind the site and why .

Why Many Large Retailers Missed Out On Holiday Sales

January 24, 2011, 7:16 am
Online sales start to kick up on black Friday, the day after thanksgiving. This is typically when online sales start to increase and online retailers being pushing their holiday promotions. Many online retailers use PPC as a way to generate sales. When done correctly, paid search can not only drive up holiday sales, but can also increase the next...

Report Says Twitter Ad Revenue to Triple in 2011

January 24, 2011, 6:20 am
If only it were that easy, huh? Twitter enters into a pivotal year in its existence because of some nagging questions that still exist about their business model and their ability to live up to a supposed $4 billion dollar valuation . Add to the fact that there is blood in the water around a potential IPO for relative newcomer Groupon (with a $15...

Local Search isn't always so local

January 24, 2011, 5:51 am
by Mike Moran I've been spending a lot of time recently looking at local search, and discussing its importance with dozens of small businesses at the events I speak at. One discussion keeps coming up that I believe is terribly misguided. Small businesses think that their only competition in local search will come from other small businesses....

How to make money as an SEO copywriter

January 24, 2011, 5:13 am
Welcome back! In today's video post, we're going to address the question of the week: " how can I make money as an SEO copywriter?" You have the three crucial skills to be a successful SEO copywriter and have studied the several disciplines that make up the field (or at least, have made a beginning towards building your knowledge in these areas),...

The Endless Hassles Of Reporting A Closed Business To Google Places

January 24, 2011, 4:41 am
A humorous exercise in futility over at the SEO Igloo Blog leads to what looks like serious design flaws --or oversights at least-- in Google's local search machine: "What system and safeguards have Google put in Places to make sure that they know when a business closes so that a) they aren’t misdirecting the public and b) they are reducing the...

Are "False Positives" Proof Directory Submissions Still Work?

January 24, 2011, 4:21 am
Shaun Anderson shares a finding that seems to prove that even submissions to Web directories that went awfully wrong have enough impact to outrank the Wikipedia on "keyword stuffing". Bottom line is, even if directory submissions aren't exactly the holy grail of link building, they don't hurt your SEO efforts much, provided you don't generate an...

Data & Collection Methodology For Page Level Search Engine Indexation Research

January 24, 2011, 4:06 am
An excellent step by step tutorial from Richard Baxter on checking indexation depth of a Web site through Google cache queries (a procedure not exactly adhering Google's TOS) in comparision to data compiled from other sources.

Positive news for negative keywords

January 24, 2011, 2:08 am
Negative keywords are a great way to refine your keyword lists and filter out unwanted impressions for your campaigns. By excluding specific terms that aren't relevant to the services you offer, you can improve the relevance of your ads and make your campaigns more effective. In addition to filtering out specific terms in the context of a single...

In-House SEO: Integrating SEO into the Project Process

January 24, 2011, 12:46 am
Posted by Geoff Kenyon If you make frequent updates to your site, it is easy for mistakes to have a big impact on your SEO. Sometimes page titles will contain only the company name, the noindex tag gets carried over from the test environment, or you might find that all internal links within a specific category are nofollowed.

HTML5 Is Dead, It's Now Called HTML

January 24, 2011, 12:17 am
Removing the version number from HTML5 and simply calling it 'HTML' has 'benefits'.'In practice, the WHATWG has basically been operating like this for years, and indeed we were going to change the name last year but ended up deciding to wait a bit since people still used the term "HTML5" a lot. However, the term is now basically being used to mean...

Get Your Blog Into Google News

January 23, 2011, 11:21 pm
Anyone who owns a blog and continues to maintain and write in it on a daily basis is always seeking new ways to deliver consistent amounts of new unique traffic in order to build up their name in an area of business online. Being included in Google News could bring heaping amounts of new steady traffic but there are some steps that need to be...

Google Apps Future Uncertain with Schmidt Vacating CEO Role

January 23, 2011, 11:16 pm
Of the many different ways Google CEO Eric Schmidt's turning over ultimate control to co-founder Larry Page will impact the company I believe Google Apps - really, the company's entire enterprise business - will be affected the most. If I'm Google Enterprise President Dave Girouard, I'm cursing the change. With two decades at Sun Microsystems and...

ESPN and Bing Team Up to Highlight Decisive Moments in the Lives and Careers of World Champion Quarterbacks

January 23, 2011, 11:06 pm
We have joined forces with ESPN to bring you a unique feature series highlighting champion quarterbacks and their decisive moments in life and football, as well as a series of activities at ESPN The Magazines annual NEXT event during Super Bowl weekend. Beginning today, ESPN is launching a new feature series called I am a World Champion, presented...

5 Jingles With Perfect Examples for Writing Successful Slogans & Jingles

January 23, 2011, 10:15 pm
In the advertising world, a slogan is everything. Nothing sells a product, or promotes it better, than a slogan that stands out to the consumer. Many times, the best way to sell a slogan is by setting it to a tune. The marriage of a good tune and a good slogan, can turn a little .

10 Tips for Optimizing Your Website’s Speed

January 23, 2011, 12:11 pm
Web page speed and performance is very important to the user experience. If your site is too slow, you’ll not only be losing visitors, but also potential customers. Search engines like Google factor a website’s speed into account in search rankings, so when optimizing your site’s speed, you should take everything into consideration.

3 great music recommendation engines

January 23, 2011, 10:10 am
There are now a lot of music sites out there like and that gather information about people's taste in music. And they do not simply log what kid of bands or songs people search for, but how often each song is listened to and favorited and even which other songs and bands that are popular with people that like a certain artist...

On Larry Page leading Google and other search engine news

January 23, 2011, 9:24 am
Big search engine news this week: Google founder Larry Page takes over as CEO after Erik Schmidt. Apart from the argument that Page now has the necessary experience to run Google (GOOG), the reason for the switch is not known. The debate has thrown up a few sensible guesses, though. Although Schmidt has run the company through a hugely successful...

Search Optimization is Critical for Marketing to College Students

January 23, 2011, 8:04 am
Yes, college students are extremely comfortable with web technology. They know the online world very well. So, when they want information about any organization, they turn to search rather than a company-built fan page.

President Obama To Answer Questions Via YouTube And Twitter

January 23, 2011, 7:56 am
YouTube is inviting users to submit questions to President Obama for an exclusive interview that will take place two days after the 2011 State of the Union Address. The YouTube Blog offers details. Go to to submit your question now, or watch the speech on Tuesday night with your webcam or video camera nearby so that you can...

How journalists are using Facebook, Twitter to write mini serial narratives

January 23, 2011, 7:24 am
While newspapers have moved away, to some extent, from multi-part serial narratives, there are signs of mini-serialization everywhere: in the cartoon strips and panels that let us visit our favorite characters each morning; in the racehorse coverage of local and national elections; in recurring news stories about Chilean miners trapped in a mine,...

User Blacklist is a Possibility, Google’s Matt Cutts Says

January 23, 2011, 3:43 am
Fighting SPAM is everyone’s concern these days. E-mail providers try to create advanced Spam-filters that send offensive and disturbing emails out of your Inbox to a “Spam” folder (and, of course, sometimes valuable, long-expected messages from certain contacts end up there as well). Search engines are struggling hard creating...

Fight Spam harder with the help from Google: You might be able to Blacklist Domains soon!

January 22, 2011, 8:18 pm
Google is considering to give users the rights to fight own battle aganist spam. Answering the question on Hacker News Discussion Matt confirmed Google is also thinking that way.

Is Your PayPal Button Hurting Conversions?

January 22, 2011, 6:38 pm
Linda Bustos shows screenshots of both good and bad examples of how to integrate a Paypal button into your shopping cart.

Google: Are You Really Serious About Removing Web Spam?

January 22, 2011, 4:22 pm
Dear Google: First and foremost , my letter to you is not personal. I am a big fan of yours and always have been. You have the best search engine in the World, better than Bing. You have the best web email service. Your Google Docs product is amazing. Don't even get me started on Google Earth or Google Maps, just unbelievable products. Your...

Search Week in Review for Jan. 22, 2011

January 22, 2011, 11:29 am
Here's a recap of this week's columns and news stories for the week of Jan. 16 to 22, as reported by Search Engine Watch , as well as search news and tips from around the web. Click to read the rest of this post.

Google Gearing Up for Relevancy Changes

January 22, 2011, 9:00 am
Over the past year or 2 there have been lots of changes with Google pushing vertical integration, but outside of localization and verticalization, core relevancy algorithms (especially in terms of spam fighting) haven't changed too much recently. There have been a few tricky bits , but when you consider how much more powerful Google has grown,...

JoshSundquist is January's "On the Rise" star

January 22, 2011, 8:19 am
Congrats to Josh Sundquist , who edged past Luke Conard in the final hours to win this month's edition of On the Rise , the program where you decide who goes on the homepage based on a shortlist of channels that've experienced fast growth in the last month. Josh is on the homepage today, thanks to your support. Josh's list of talents seemingly has...

How Skype Can Be a Useful Tool for Content Creators

January 22, 2011, 7:22 am
For many Skype users the tool is simply a phone replacement or a way to make international calls without a charge. While the direct communication uses are obvious, there are so many other ways to use this tool as well. In fact, I believe that one of the hottest trends of the back half of 2011 will be the ubiquitous use of video communication on... – a Different Way to View Search Results

January 22, 2011, 4:07 am
With so many Search engines out there (beside the “Big Three” of Google, Yahoo and Bing, there are also,, and many, many others) it is pretty hard to make an impact on the Search Industry. You have to present something completely new and fresh in order to persuade searchers to use your engine. Of course, bringing...

Cup of Joe: My Birthday Wish For You

January 21, 2011, 11:29 pm
One day, Craig Rowin asked for a million dollars. Days later, he asked again , and again , and one last time . And then, the unthinkable happened. Someone gave him one million dollars. Well, not yet, but he's met with a millionaire that has given him a notarized letter confirming that he will present Craig with a check on February 2nd on stage at...

Cat in Court, Giant Crayfish Found, Tasmanian Devil Die-Off: Buzz Week in Review

January 21, 2011, 7:58 pm
by Claudine Zap This week, fur was flying. Animal tails caught the attention of the Web. A cat was summoned to jury duty. A giant crayfish was found, and the poor Tasmanian Devil is almost gone. These stories and more in your Buzz Week in Review. Cat called in to court This story starts innocently enough. The proud owner of a pet cat decided to...

Discussion of Google's New Focus On Fixing the Low Quality Content Problem

January 21, 2011, 6:19 pm
The folks at WebmasterWorld dissect Matt Cutt's latest Google Blog post regarding webspam.

The Best 5 Things in Social Media

January 21, 2011, 5:14 pm
This week: Coupon winner, Quora questions, Mark by Mark Zuckerberg, defaming Love and the White House 1. Best viral coupon'ever: LivingSocial and Amazon Never been much of a coupon-clipper but this week there was one offer that caught my eye. LivingSocial offered a $20 gift card for $10 and in 24 hours 1,378,938 were sold . That works...

How 2011 Google Algorithm Changes May Affect You

January 21, 2011, 5:09 pm
Today Google's Matt Cutts announced enhancements to its spam reduction methods that have already taken place and are impacting search engine results. NOTE: First I will recount some of what he said but if you want to get to the meat of it all skip below to "So What Does this Mean for Your Website?". And now,

New Book Offers Marketing Advice Beatles Style

January 21, 2011, 4:48 pm
When you look at the history of The Beatles, it may seem that their rise to the top of the charts was based on a series of fateful meetings and lucky breaks. But according to Richard Courtney and George Cassidy, there was nothing accidental about it. They say that every move, every junction was carefully planned and vetted with an eye always...

Where Can Groupon-Like Services Go with Geo?

January 21, 2011, 4:33 pm
Ok, I'll admit it, I'm liking Groupon, SwarmJam, and other email-driven and mobile local coupon deals.. heck, what's not to like about the service? Indeed, I've been pretty skeptical about the insane valuations being thrown around about Groupon, although Google and their recent announcement to jump into this lucrative space may derail the huge...

Additional Facebook Data Center Lined Up In Oregon

January 21, 2011, 4:33 pm
Facebook users' messages, likes, and photo uploads may at some point have (another) very tangible effect on Prineville, Oregon. It's starting to look like Facebook - which is already building one data center near the city - could also build a second facility. To be clear: nothing's been confirmed, and no timeframe's even been hinted at. But...

Google Gives Small Businesses A Bunch of Free Resources, $100K in Ad Spend

January 21, 2011, 4:17 pm
This year, Google says it is going to "help businesses, great and small, get the most out of the Internet." The company has selected five small businesses from different areas and given them $100,000 in AdWords spend for the year, along with free consultations with AdWords reps, and free wireless service for the year. But that's not all. They gave...

Movable Type Goes To Japan

January 21, 2011, 4:02 pm
Six Apart, now a member of Say Media, is breaking up the band, at least to a degree. The developers of the Movable Type social media platform have permitted Infocom to gain control of Six Apart KK, their Japanese subsidiary. Part of the deal includes Six Apart KK gaining responsibility for the Movable Type service, a move that puzzled some...

Rising Interest on the 'Cave of Forgotten Dreams'

January 21, 2011, 3:56 pm
by Mike Krumboltz Filmmaker Werner Herzog is well known for his ambitious movies. His latest project, "Cave of Forgotten Dreams," may be his wildest film yet. The documentary, which hits theaters this spring, focuses on the Chauvet-Pont-d'Arc Cave in France. The cave is tens of thousands of years old, and for many thousands of those years no human...

SEO First, Web Development Second

January 21, 2011, 3:46 pm
by Stoney deGeyter The thought that you should SEO your site before you even develop it seems counter-intuitive. And, in many ways, it is. But, not entirely. I've been an SEO for over 12 years, and I still can't get past the fact that optimization continues to be the "after thought," only coming into play long after the site has been up and...

Apple Screws Up?

January 21, 2011, 3:26 pm
by Mike Krumboltz The more difficult you make it for someone to do something, the more they will try to do it. Case in point: Apple . The tech behemoth, well known for its "look but don't modify" stance on its hardware, is using a new type of screw on the iPhone 4. Why? To keep people from opening up the phone and futzing around with it. The...

Should I start an e-mail newsletter?

January 21, 2011, 3:16 pm
Since most of us have agreed that email marketing is NOT dead (, the next question become: Is email marketing for you and your business? Amy Africa writes a terrific article with guidelines on getting started.

27% of Americans Have Checked Facebook While in the Bathroom

January 21, 2011, 3:15 pm
Have you ever checked Facebook while in the bathroom? 27% of the people AIS Media surveyed said they had. Granted, they only surveyed 500 people, but I'd bet that real percentage is even higher than that. Go into any women's restroom in a club in Los Angeles and you'll see that it's true - lipsticks and cell phones all over the place. So what does...

Hulu Recaptures Spot On List Of Top Video Sites

January 21, 2011, 3:10 pm
New numbers are out with respect to the U.S. online video landscape, and, to be perfectly honest, they're quite similar to the old numbers.  But according to comScore, at least one noteworthy thing happened in December: Hulu made its way back onto a top ten list. Hulu's been on the edge as of late.  In October, it came in tenth among...

Response to Rand Fishkin’s Thoughts on Mobile SEO

January 21, 2011, 2:42 pm
I'm not a fan of calling out people by name in article headlines but, despite that, this is just a very interesting and educational piece about mobile search and SEO that Bryson Meunier has written.

Blogger Drops New Fonts

January 21, 2011, 2:39 pm
With a move that can only be described at sheer brazenness, Googles weblog service,, has introduced a feature that may just be the tipping point between order and chaos in society: the introduction of 35 additional fonts to their blog service. Perhaps unleashing captures the moment better than the word introduction. Facetiousness...

2 Million Apps Downloaded for Samsung Smart TVs

January 21, 2011, 2:24 pm
A rep for Samsung emailed WebProNews to tell us that Samsung has reached 2 million apps downloaded for its smart TVs in 53 days. Not quite as impressive as Apple's Mac store hitting a million app downloads in a single day , but the connected TV industry is a bit of a different beast. The rep writes: Samsung Apps continues to gain significant...

Google Cutts Spam from the Search Engine's Menu

January 21, 2011, 2:24 pm
You've seen it. I've seen it. We've all seen it. And now even Google's head of spam prevention, Matt Cutts, has seen it. What am I talking about? This: In a post today, Cutts admits that Google has "seen a slight uptick of spam in recent months." Keep in mind that this is the company that doesn't like to admit anything is ever wrong over at the...

Google Cutts Spam from the Search Engine’s Menu

January 21, 2011, 2:07 pm
You’ve seen it. I’ve seen it. We’ve all seen it. And now even Google’s head of spam prevention, Matt Cutts, has seen it. What am I talking about? This: In a post today, Cutts admits that Google has ”seen a slight uptick of spam in recent months.” Keep in mind that this is the company that doesn’t like to...

Idol Talk: Premature Evaluations

January 21, 2011, 1:58 pm
by Vera H-C Chan Give it to the 16-year-old - it's a wrap. At least, that's the buzz in the 10th season go-around for " American Idol ." North Carolina's Victoria Huggins , perky in pink, has already been crowned the favorite. Look closer, though, and you see it's all about who you know: She has already traveled the gospel circuit , opening for...

Rumors of Friction Between Schmidt and Google Founders Surface

January 21, 2011, 1:48 pm
Ken Auletta, author of the book Googled: The End of the World As We Know It , has written an interesting piece for The New Yorker , claiming to know more about why Eric Schmidt has relinquished his CEO role to Google co-founder Larry Page (effective April 4). Auletta, who claims to have conducted 11 interviews with Schmidt for the book, writes:...

Schmidt Canned: How Will Page Rank as Google's CEO?

January 21, 2011, 1:22 pm
The speculation has already begun. Was CEO Eric Schmidt really forced out and why? Was there friction among the Google triumvirate? Will the introverted Larry Page be a good face of Google as he resumes his role as CEO? Click to read the rest of this post...

Anne Hathaway Gets Catty, Jennifer Hudson Has a New Album, Mel Gibson May Be Charged: What's the Buzz

January 21, 2011, 1:07 pm
by Claudine Zap Our top picks from the day's hottest searches. Jennifer Hudson (Searches increased by +3,001%). The newly svelte singer has a new album coming out, her first since her debut in 2008. Mel Gibson (+2,226%). A meeting with the L.A. sheriff's department and the star's lawyers has fueled speculation that the celebrity will soon be...

Jungle Torch Releases Social Analysis Tool

January 21, 2011, 1:07 pm
Companies that have a strong presence on social networking sites like Facebook, Twitter or LinkedIn can better service their sites if they can keep tabs on the traffic and what concepts affect it. To that end, a product called the "Social Network Analysis Tool" was released on January 4, 2011, by Jungle Torch, a social .

Official Google Blog: Google search and search engine spam

January 21, 2011, 1:00 pm
Google's Matt Cutts responds to recent articles about a perceived drop in search quality at Google, and he also outlines some areas where Google's anti-spam efforts will be focused in 2011.

comScore Releases December 2010 U.S. Online Video Rankings

January 21, 2011, 12:31 pm
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 172 million U.S. Internet users watched online video content in December for an average of 14.6 hours per viewer. The total U.S. Internet audience engaged in nearly 5.2 billion viewing sessions during the... - The New Search Engine

January 21, 2011, 12:21 pm
Recently, there was a new search engine launched called From the initial look of it, it appears that it has the needed tools to make it competitive with the other bigger, more popular search engines on the market. However, has to offer its users features they're not already getting, and those features have .

Is Google's Search Quality The Best It's Ever Been?

January 21, 2011, 11:45 am
In a post on the official Google Blog , Matt Cutts, head of the company's webspam team said that Google's search quality is the best it has ever been in terms of relevance, freshness, and comprehensiveness. Do you agree that Google's search quality is the best it's ever been? Share your thoughts . "Today, English-language spam in Google's results...

AAA Launches Android App

January 21, 2011, 11:29 am
AAA has introduced a mobile app for Android that allows its members to request roadside assistance. The free Android app allows AAA members to request roadside assistance without having to place a call. The app uses the phone's GPS to send the location of the user to AAA Roadside Assistance. AAA is committed to developing new and innovative...

Eric Schmidt Plans $334 Million Stock Sale

January 21, 2011, 11:29 am
It may be quite a while before it's possible say for sure whether Eric Schmidt chose a new position or was asked to step down, but in the meantime, no one needs to feel sorry for him. The soon-to-be ex-CEO of Google has submitted paperwork to clear the way for a stock sale worth about $334 million. A statement Google sent to the SEC indicated,...

Oscar de la Renta Speaks Up

January 21, 2011, 11:14 am
by Mike Krumboltz Oh, it's on now. Fashion designer Oscar de la Renta was no fan of first lady Michelle Obama's state dinner dress. And, he didn't keep his opinions to himself. Obama wore a red dress from the late fashion icon Alexander McQueen. And while de la Renta didn't seem to have much of a problem with the dress itself, he did openly...

Steve Ballmer Comments on Obama's Appointment of GE CEO Immelt to Jobs Council

January 21, 2011, 11:09 am
President Obama appointed General Electric CEO Jeff Immelt as chairman of the President's Council on Jobs and Competitiveness. Having worked with Immelt in the past, Ballmer apparently wanted the world to know where he stands. He released the following statement on the Official Microsoft blog: "Jeff Immelt and I started our careers together at...

30 Ways to Use Social Media for Business People

January 21, 2011, 10:53 am
* While we Web professionals may assume that virtually everybody is using social media these days it's far from the truth. People use social media but businesses don't . A recent study shows that 94% of businesses actually do not use social media even for the most obvious task it's good for: Getting feedback . That's akin to not using cars, phones...

Google Offers on the Way, Should Groupon Have Sold?

January 21, 2011, 10:53 am
Google has a new project in the works that appears to be a direct competitor to Groupon. It's called Google Offers. According to an official fact sheet about the product, obtained by Mashable , Google Offers is "a new product to help potential customers and clientele find great deals in their area through a daily email." Should Groupon have sold...

5 Reasons Copywriters Need to Get Data ' Or Get Out of the Business

January 21, 2011, 10:43 am
You create brilliant content for your clients. Smart writing, good analysis, compellingly readable style. Your copy makes the brand manager feel warm and fuzzy and it looks good on the web page. But so what? The marketing and media worlds are shifting ' from "tell me" to "show me." Being able to produce well-written copy alone is no longer good...

Google Funds Mathematical Olympiad With 1 Million Euros

January 21, 2011, 10:22 am
For years to come, some of the world's top math whizzes may be indebted to Google. The search giant announced today that it's donating 1 million (or about $1.35 million) to the International Mathematical Olympiad, which should help fund global events through 2015. A little background information: the IMO is considered the world championship of...

'Hot in Cleveland' Stars Heat Up the Web

January 21, 2011, 9:57 am
by Claudine Zap It's official: " Hot in Cleveland " is a hot show. The series stars "Golden" it girl Betty White , and opened its second season with a guest appearance by fan favorite Mary Tyler Moore . Moore and White have found new status in the world of social media. (Facebook campaign to get White on " SNL ," anyone?) Searches for Moore, the...

Freedom, Money, Time " and the Key to Creative Success

January 21, 2011, 9:57 am
If you're new to Copyblogger, you may not know about one of our old friends and partners " Mark McGuinness. Mark's an energetic, creative entrepreneur who lives life precisely on his own terms. He travels when and where he wants, lives where he likes, spends lots of time with his family (he has twin toddlers, heaven help the man). And he works...

MIT Sloan's Buck Weaver Marketing Award Honors comScore CEO

January 21, 2011, 9:52 am
Magid Abraham, Ph.D, co-founder and CEO of comScore, Inc. was honored today with the Eighth Annual Buck Weaver Award for Marketing. Established by MIT Sloan School of Management in 2003 and sponsored by General Motors Corp. (NYSE: GM), the award recognizes individuals who have made important contributions to the advancement of theory and practice...

Special Events, Express Clinics, Theatre Presentations, and Training Workshops at SES London 2011

January 21, 2011, 9:46 am
In addition to the opening keynote and three-days of conference sessions, SES London 2011 features a superabundance of special events , express clinics , theatre presentations , as well as SES , IDM , and OMI training workshops. If you tally everything up, there are nearly 100 sessions presented by the industries top insiders on a host of key...

Media Console Reporting Series, Part 2: Standard Reports

January 21, 2011, 9:31 am
As Jason mentioned in his most recent blog post , standard reports provide a set of over 35 pre-configured reports to aggregate some 300+ data fields and 100+ metrics. In this blog post, Im going to go into a bit more detail about this standard set of reports, where you can find them, and what you can do with them. A standard report is any report...

SMB's and Social Media STILL Playing Hard to Get

January 21, 2011, 9:16 am
With all the attention that the SMB space is getting from the sudden realization that people shop locally (really?!?!), it's important to see if all of this is just media hype or are the actual small and medium businesses of the world actually catching on. If the findings reported by eMarketer are any indication then the answer is a resounding...

Why a Link Analysis is Anything But a Waste of Time

January 21, 2011, 9:12 am
In response to a recent SEO Theory post stating that competitive link research is utterly useless, link building expert Wiep Knol discusses many benefits of a professional link analysis, which go far beyond goals like acquiring links from sites that link to the competition.

HP Launches Live Streaming Comedy Show On YouTube

January 21, 2011, 9:00 am
HP has launched a live streaming comedy show on YouTube that is hosted by comedian Rob Riggle and will feature actors from the Upright Citizens Brigade. The video series called HP ePrint Live calls on people to send in ideas for comedic skits. Viewers can submit their ideas to The accepted messages will print to one of the...

LinkedIn May Be Approaching $3B In Value

January 21, 2011, 9:00 am
Ahead of an IPO that may (or may not) take place this year, privately traded shares of LinkedIn are beginning to soar in value. New rumors indicate that share prices make the professional networking company worth about $3 billion. Douglas MacMillan and Ari Levy reported earlier this morning, "LinkedIn Corp. shares are being sold in an auction by...

SMB’s and Social Media STILL Playing Hard to Get

January 21, 2011, 8:57 am
With all the attention that the SMB space is getting from the sudden realization that people shop locally (really?!?!), it’s important to see if all of this is just media hype or are the actual small and medium businesses of the world actually catching on. If the findings reported by eMarketer are any indication then the answer is a resounding...

Who Will Be the Apple of Streaming Music?

January 21, 2011, 8:45 am
Since April, Rhapsody has gained over 100,000 net new subscribers. The total number is upwards of 750,000. The company estimates that there are around 1.5 million US music subscribers, which means that it has captured around half of the market. While mobile has helped fuel their growth, Rhapsody is also speaking with cable television companies....

The Google Gospel According to Matt Cutts, Chapter 1:21:2011

January 21, 2011, 8:24 am
... attention has shifted instead to content farms, which are sites with shallow or low-quality content. In 2010, we launched two major algorithmic changes focused on low-quality sites. Nonetheless, we hear the feedback from the web loud and clear: people are asking for even stronger action on content farms and sites that consist primarily of...

5 Tips: Content Sharing Beyond Facebook

January 21, 2011, 7:58 am
Alright, you've just come up with a brilliant and revolutionary idea that will forever change the face of your industry. So what do you do now? Well, if you're like a lot of people, you run to Facebook and share it with your friends, colleagues, and anyone that will listen. Is that a bad strategy? Not necessarily, as Facebook and Twitter can be...

Google Set to Deal Groupon Some Competition with 'Offers'

January 21, 2011, 7:22 am
Following yesterday's headline grabbing news about Eric Schmidt being removed from his CEO post in early April, Google just happened to let the cat out of the bag on a new product designed to give Groupon and LivingSocial a run for their money. The new product is around the daily deal concept and will be called Google offers. Of course, no one is...

Google Whitelisting Web Sites In Organic Search Results?

January 21, 2011, 7:13 am
Barry Schwartz highlights a case where a site, penalized by Google for spamdexing, claims their AdWords rep has "whitelisted" them for organic results. Maybe they just filed a reinclusion request after fixing their site? There's no comment from Google, yet.

Google Set to Deal Groupon Some Competition with ‘Offers’

January 21, 2011, 7:05 am
Following yesterday’s headline grabbing news about Eric Schmidt being removed from his CEO post in early April, Google just happened to let the cat out of the bag on a new product designed to give Groupon and LivingSocial a run for their money. The new product is around the daily deal concept and will be called Google offers. Of course, no one...

Google Page Rank Update

January 21, 2011, 6:51 am
Woke up this morning and appears the SEO world is buzzing that after 9 months of nothing, Google may be releasing a widespread Page Rank Update. Google has over the past nine months done several mini updates, but mini updates only hit a small percentage of websites maybe somewhere around 1/2 % or so, never enough to stir the Page Rank pot. I have...

Facebook Removes Potentially Liable Feature

January 21, 2011, 6:41 am
User privacy and how it affects social networking has become a very popular topic in the social media world. People are more concerned about the amount of information that is shared across social networking platforms. They want to be able to control how much and to whom their information is made available so as to .

5 Reasons the Google Search Bias Study is, um, Biased

January 21, 2011, 6:30 am
Increasingly, the quality of Google's search results and business practices are being called into question. A new study co-authored by Benjamin Edelman and Benjamin Lockwood attempted to measure bias in the organic search results of Google and to a lesser extent Yahoo, Bing, AOL, and Ask. Click to read the rest of this post.

Should I Bid Using PPC on my Brand Terms?

January 21, 2011, 6:16 am
Really great discussion on when you should and should not bid on your brand terms.

Google Preparing Groupon Competitor: Google Offers

January 21, 2011, 3:15 am
Google Offers looks and operates much like Groupon or LivingSocial.Users receive an e-mail with a local deal-of-the-day. They then have the opportunity to buy that deal within a specific time limit (we assume 24 hours). Once enough people have made the purchase, the Google Offer is triggered and users get that all-too-familiar $10 for $20 deal for...

Google Floating on Mobile Cloud in 2011

January 20, 2011, 11:22 pm
Several times in 2010 Google CEO Eric Schmidt mentioned that Google was taking a "mobile first" approach to computing, including anything from smartphones to Google Apps and its other technologies. Google is moving that needle forward in 2011. Schmidt wrote in the Harvard Business Review that all of Google's initiatives for year are...

Ways to Speed Up Your Search Engine Visibility

January 20, 2011, 11:17 pm
Search engine marketing is a process that incorporates many different activities and efforts. Search engine marketing is traditionally a longer process but there are ways to speed up visibility online while you wait for things to work on the organic side of search marketing. Blog Post Writing and Submission Writing blog posts and submitting them...

Whiteboard Friday Live - When Keyword Targeting Gets Tough

January 20, 2011, 9:08 pm
Posted by Jamie Whiteboard Friday Live tomorrow at 10am Pacific Standard Time We'll do it live! For the first time ever, Whiteboard Friday will be broadcast live! Will Rand go crazy? Will the whiteboard fall from the wall? You'll have to tune in to find out! The broadcast starts tomorrow morning at 10am PST. Rand's topic will be: "When Keyword...

How To Measure Bias In Google's Results

January 20, 2011, 8:22 pm
Here's an interesting study , conducted by Benjamin Edelman and Benjamin Lockwood, from the Harvard Business School. The study measures how much search engines, Google in particular, favor their own web services. We find that each search engine favors its own services in that each search engine links to its own services more often than other...

Was It Time For A Fresh Face? Thoughts On Larry Page As The New Google CEO

January 20, 2011, 7:06 pm
Danny Sullivan takes a look at today's changing of the guard at Google, and what it might mean in the future.

Like Everything Else, Email is Going Mobile

January 20, 2011, 6:16 pm
comScore's latest study on email usage returned a result we already suspected was true - more people are using their mobile phones to access their email causing a drop in web-based email usage. The shift is more about the advances in technology and less about the way we use email to communicate. Web-based email has always been about ease of...

Photo of Devoted Dog Moves the Web

January 20, 2011, 6:11 pm
by Claudine Zap The toll of the rising floods in Brazil has cost hundreds of lives. But it was a single photo of one dog's devotion that grabbed readers on the Web. In it, a brown mutt name Leao sits loyally by his owner's fresh gravesite at a cemetary in Teresopolis, near Rio de Janiero. After two days the animal had refused to move. His human...

They're Putting Larry Page in Charge of Google. [Really?]

January 20, 2011, 6:06 pm
Out here in "the-rest-of-us"-land, $50 million and up is a lot of money. $500 million and up is a whole lot of money. For "us," above a certain level of wealth, you could offer the most interesting project in the world, and we might not be as interested in it as compared with, say, doing sweet jack all. Not so for "the driven." What would Tim...

Krenwinkel Faces Parole Hearing

January 20, 2011, 5:20 pm
by Mike Krumboltz Patricia Krenwinkel has been in prison for over 40 years due to her role in the Manson murders. Today she appeared before a parole board, but legal experts gave the convicted killer a slim chance at freedom . Krenwinkel is one of two surviving female members of the Manson cult, and has been behind bars longer than any other woman...

Oh Yeah, Google Also Reported Q4 Revenue of $8.44 Billion

January 20, 2011, 4:54 pm
Obviously, the big story is Larry Page replacing Eric Schmidt as CEO . That news is so big it even dwarfs Google's huge Q4 of 2010, in which the company reported $8.44 billion in profit - a 26 percent increase over 2009 and 17 percent increase over the $7.2 billion earned in Q3 . Click to read the rest of this post.

Improve Your Brand Value

January 20, 2011, 4:54 pm
How much is your brand worth? How can you boost that value? How much time will that take? You may wonder what strategy is best for a small business, a startup, or a Fortune 500 company. I'm sorry to say, I have no secret strategy to double your brand value. But just good old commonsense can do a lot when it comes to branding. Try Social Marketing...

Schmidt: Competitors Spreading Misinformation

January 20, 2011, 4:43 pm
As reported, Google CEO Eric Schmidt is turning over his CEO role to co-founder Larry Page , in favor of an Executive Chairman role. We sat in on a call with those two and co-founder Sergey Brin, who talked a little bit about the management strategy . During the Q&A session, Schmidt talked for a minute about the government scrutiny Google has...

CNNMoney Implements LinkedIn Widget

January 20, 2011, 4:43 pm
Let's be honest: however content most people are with their jobs, Fortune's "100 Best Companies to Work For" list can elicit envy. So LinkedIn and CNNMoney may be onto something, as they've partnered to point people who read the list towards individuals who work at the top companies. This marks the first implementation of LinkedIn's Company...

Building Web Content vs. Traditional Advertising - How to Explain to Your Boss or Prospective Client(s)

January 20, 2011, 4:38 pm
by Stone Reuning One of the biggest challenges you will probably face is trying to explain the virtues of building content over traditional advertising to a boss or prospective client. Let's face it, most businesses are experts in their respective industries, not search engine marketing. Many people still think advertising first- be it online...

Holy Schmidt! Google CEO Given the 301 by Page & Brin

January 20, 2011, 4:38 pm
If you missed today's earnings call from Google, here's what you missed: Google did $8.44 billion in revenue -a jump of 26%. Net income was up 18% to $2.2 billion. Google ended the quarter with with $33.4 billion in cash and 23,300 employees. Oh, and Eric Schmidt is no longer the CEO. Say what? No kidding! Google's CEO for the past 10 years is...

Kittehs In Space!

January 20, 2011, 4:33 pm
by Mike Krumboltz A popular video making its way around the Web features several "space" cats experiencing zero gravity for the first time. Your tax dollars at work, ladies and gentlemen.

Brin Looking Forward to "Many More Decades" with Page and Schmidt

January 20, 2011, 4:28 pm
Listening to Google's earnings call, the conversation began with the big news - Eric Schmidt is stepping down as CEO of the company. Unfortunately, not a whole lot of previously unavailable information came out of that, but there was a quick introduction of the news from Schmidt, Larry Page (who will take his place) and Sergey Brin, followed by a...

Know What FourSquare Is? 6 Million Users Do

January 20, 2011, 4:07 pm
Launched at SXSW in March 2009, FourSquare has grown rapidly along with the popularity of social networking platforms used on mobile devices that share locations with friends. The company took 44 days to go from 5 to 6 million users, many of whom must be my friends on Twitter as I am always seeing the posts of them checking in at some location....

Harvard Remix John F. Kennedy's Inaugural Address on Youtube

January 20, 2011, 4:07 pm
Google has already commemorated the 50th anniversary of John F. Kennedy's Inaugural Address with a cool doodle. Now, other organizations are using online video sharing as a vehicle for remembering the day - and there are some great video optimisation tactics to be learned from their strategy.

Larry Page Replacing Eric Schmidt as Google CEO

January 20, 2011, 3:52 pm
Google just announced a huge change in management. As of April, Eric Schmidt is out as CEO, and co-founder Larry Page will take over his day-to-day duties. Meanwhile, co-founder Sergey Brin will "devote his energy to strategic projects, in particular working on new products." Click to read the rest of this post.

Searches Surge on Batman Nemesis Bane

January 20, 2011, 3:46 pm
by Mike Krumboltz Gotham City is filled to the brim with iconic villains. So, some people were surprised to hear that Bane , a relatively obscure character in Batman's world, would get a starring role in " The Dark Knight Rises ." Sure, Catwoman (played by Anne "Meow" Hathaway ) will likely get the, ahem, lion's share of the screen time. And Web...

Google CEO Eric Schmidt Steps Down - Breaking News!

January 20, 2011, 3:46 pm
Just 31 minutes ago Google CEO Eric Schmidt posted that he will be stepping down as CEO in favour of giving Larry Page the reins. Here is the pertinent quote from his news release: Larry will now lead product development and technology strategy, his greatest strengths, and starting from April 4 he will take charge of our day-to-day operations as...

Google's Knol Seems To Be Unit Of Knowledge People Don't Use

January 20, 2011, 3:36 pm
Problems at Knol - Google's Open Encylopedia - had people discussing the site more than usual yesterday. Google Operating System - an unofficial blog covering news about Google - found the site had problems and suggested it was being dropped. The site is back up, but its health may be in jeopardy. Once thought of as the Wikipedia killer - the site...

Yahoo! Sketch-a-Search Updated

January 20, 2011, 3:36 pm
We've updated our Sketch-a-Search app! Now you can search for restaurants serving specific menu items within a sketched location on the map. See more about the updates here .

Bing Reaches Out To BlackBerry Users

January 20, 2011, 3:26 pm
BlackBerry users who feel ignored every time a report on the mobile industry stops after comparing Android devices and the iPhone have reason to be grateful to Bing. Today, Bing for Mobile updates were announced that will bring the app to more BlackBerry users, add new features, and improve the overall experience to boot. Let's start with the...

Schmidt Out as Google CEO

January 20, 2011, 3:26 pm
Google just dropped a bombshell: Eric Schmidt is out as CEO (as announced in the company's earings report. We'll be covering the company's earnings call, which is sure to have more on this. Schmidt tweeted the following a few minutes ago: Day-to-day adult supervision no longer needed! less than a minute ago via web Eric Schmidt...

comScore Announces Date for Fourth Quarter and Full Year 2010 Financial Results

January 20, 2011, 3:21 pm
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced it will report its fourth quarter and full year 2010 financial results after U.S. financial markets close on Wednesday, February 16, 2011. In conjunction with this announcement, management will host a conference call and webcast on Wednesday, February 16 at...

Why Only Idiots Promote Their Brand’s Facebook Page via Traditional Media

January 20, 2011, 3:20 pm
Kent Lewis calls out advertisers that pimp their Facebook presence instead of their company assets, and lays out several reasons why it's a bad idea to advertise that way.

As Kids Grow, Parents Spend Less Time on Social Media

January 20, 2011, 3:16 pm
Parents with children under six years old spend more time using social media than those with older children. This is one of the findings of a new survey conducted by Media Audit and featured on eMarketer. Starting with 67.1% (for parents with kids under six), the study saw a gradual but steady decrease in usage ending at 55.2% for parents with...

An update from the Chairman

January 20, 2011, 3:05 pm
When I joined Google in 2001 I never imagined"even in my wildest dreams"that we would get as far, as fast as we have today. Search has quite literally changed people's lives"increasing the collective sum of the world's knowledge and revolutionizing advertising in the process. And our emerging businesses"display, Android, YouTube and Chrome"are on...

Hotpot Adds Preferred Friend Filter For Location Recommendations

January 20, 2011, 2:45 pm
Google is working hard to push Hotpot as a competitor to FourSquare and other location based social networking sites. They just announced a filter that lets you select specific friends opinions for specific types of searches. If you want one particular friend's input on Italian restaurants or another on sports bars, Hotpot now allows you the...

DOJ Antitrust Chief Recuses Herself From Google ITA discussions

January 20, 2011, 2:14 pm
Having worked for the law firm representing ITA - the travel software company Google is seeking to purchase - Christine Varney, the U.S. Justice Department's top antitrust official, recused herself from the proceedings. Companies working in the travel industry are claiming Google's purchase of ITA could cause problems for them - allowing Google to...

Demand Media IPO Reportedly Coming Next Week

January 20, 2011, 2:00 pm
Demand Media's much-anticipated initial public offering is coming next week, according to Kara Swisher, reporting for the Wall Street Journal's All Things Digital. She says numerous sources "with knowledge of the situation" say it will happen after the company's road show for investors.  Obviously Demand Media's bread and butter...

PayPal Developer Succeeds in 2010

January 20, 2011, 1:58 pm
Hey everyone - I'm Damon Hougland, senior director of PayPal X. At PayPal, we get to work with top-notch developers who are constantly pushing the technology envelope and who work hard to build awesome services. Plastic Jungle is a PayPal X developer that has done just that " and they've had a pretty sweet 2010. Plastic Jungle is a classic example...

Mobile Email Usage Sees Significant Growth

January 20, 2011, 1:58 pm
In November 2010, the number of U.S. visitors to web-based email sites decreased 6 percent compared to the previous year, while email engagement declined at a greater rate, according to a new report from comScore. During the same time period, the number of users accessing email via their mobile devices grew by 36 percent. Digital communication has...

Ad of the Week: TheLadders Lap-Dances With Laptops

January 20, 2011, 1:22 pm
High-end job site makes its professional point by bringing sexy back to job ads Sex sells. But this advertising strategy is not generally employed to pitch the services of professional job boards. and CareerBuilder tend to focus on career aspirations, current-employer dissatisfaction or, inexplicably, chimps. In a pair of over-the-top,...

Techmeme Now Posting Tweets As Stories

January 20, 2011, 1:12 pm
Technology aggregation site Techmeme is now accepting tweets as the basis for stories. Founder Gabe Rivera tweeted as much, which is of course the first tweet to take advantage. We're now including tweets on Techmeme and this will be the first one. @-reply with something clever to join the Discussion! less than a minute ago via web Gabe Rivera...

'Glee' GLAAD Nominee, Mary Tyler Moore 'Hot in Cleveland', Carbon Permits Swiped: What's the Buzz

January 20, 2011, 1:06 pm
by Claudine Zap Our top picks from the day's hottest searches. Mary Tyler Moore (Searches increased by +27,773%). It's only been 30 years since the star of "The Mary Tyler Moore" and Betty White worked together. They reunited on the season two premiere of "Hot in Cleveland." Goldman Sachs (+2,025%). The investment bank reported a profit drop of...

Social Networking for College Students at

January 20, 2011, 1:06 pm
At the University of Colorado, there's a quaint similarity with a recently launched social networking site just for college students. Sound vaguely familiar to you? Well, that could be because it is somewhat familiar. If Facebook comes to mind, then you've found the similarity. has some features that are very akin to Facebook, the .

Checking If Your Ad Is Running In Adwords Just Got Easier

January 20, 2011, 12:56 pm
If you advertise using Adwords it has been a little tricky in the past to determine where and if you ads are running - especially if you are not in a particular location. But Google has taken care of this with their new ad preview tool. Click to read the rest of this post.

Email Evolution: Web-based Email Shows Signs of Decline in the U.S. While Mobile Email Usage on the Rise

January 20, 2011, 12:30 pm
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from a study on U.S. consumers' evolving email behaviors using data from its comScore Media Metrix and MobiLens services. The study found that in November 2010, the number of visitors to web-based email sites declined 6 percent compared to the previous...

Gmail Labs Get Search Feature

January 20, 2011, 11:24 am
The point of a laboratory is to facilitate testing.  The average chemist might not get too far if he was just presented with a jumble of beakers, however, and similarly, Gmail Labs has been getting pretty messy.  A new feature promises to fix that issue. Greg Bullock, a software engineer at Google, explained the problem on the Gmail...

Attention BlackBerry users: Bing for Mobile updates arrive today!

January 20, 2011, 11:23 am
Today, we are releasing updates to the Bing for Mobile app to be compatible with devices running BlackBerry OS6. We have also made performance improvements to BlackBerry OS5 devices and added several new features including image search, Bing homepage hotspots, flight Instant Answers, Safe Search and Whats Nearby. Building on our existing feature...

YouTube Changes Homepage To Be Simpler & More Personal

January 20, 2011, 11:14 am
Yesterday, the YouTube Team launched a new YouTube homepage. Let's take a close look at what the YouTube Team did. Firstly, they 'experimented'. Hey, that's not my choice of words! On the Official YouTube Blog, they say that "the goal of this experiment was to put more of an emphasis on 'videos for you.'" To pave the way for this experiment,...

Turn Your Twitter Message Into A Tweet Ring

January 20, 2011, 11:13 am
Amsterdam based start-up has introduced something that every Twitter user surely needs, Tweet Rings. “Some Tweets should last forever because they mark a special moment in your life or express your personal motto,” the company says. “Perhaps your favorite message is just so beautiful that you want to carry it...

How To Improve Your Website Speed: The Best 2010 Articles And Reports From MasterNewMedia

January 20, 2011, 11:08 am
Have you ever tested the speed and page response time of your blog or web site with GTMetrix? What about Alexa and Google Webmaster Tools? What do they report about the speed of your site? Is it good, average or outright slow? Photo credit: Noubigh Ali Given the increasing importance that Google and other major search engines may attribute to...

Yahoo7 Purchases Group Buying Site For $40 Million

January 20, 2011, 10:52 am
Yahoo7, which is the product of a partnership between Yahoo and the Seven Network in Australia, is now also part of the group buying phenomenon. Yahoo7 announced today that it's acquired Spreets, a group buying site with 500,000 members. Reports indicate that Spreets sold for $40 million - the same amount it's supposed to have saved consumers in...

SEO Guide for Web Hosting & Domain Registration Companies

January 20, 2011, 10:36 am
SEO in the niche of web hosting and domain name registration In this article we`ll try to generalize our practices in promotion of companies that provide web hosting and domain registration services.

Goldman Sachs Invests $450 Million Into Facebook

January 20, 2011, 10:31 am
The perceived value of a company is often evident in the monetary attention that investors place within the organization. If the company shows a promising future, the investment will often match the enthusiasm. If things look bleak, so will too the amount of the check. Given that theory, if half a billion dollars is any .

Google Maps Launches New Widget Interface

January 20, 2011, 10:21 am
After week of experimenting with a new interface, Google Maps has officially announced its release into the wild. They are calling it the widget and it replaces the ugly white buttons that used to allow you to toggle between map and satellite views. Click to read the rest of this post.

Best of Bing 5 is here!

January 20, 2011, 10:15 am
You asked for it. Here it is! Our latest Bings Best Windows 7 theme pack lets you visit the arctic, lounge on a tropical beach, or camp high among the tree topsall without leaving your desk. The theme pack includes 18 wallpapers in all heres a sneak peak at a few of them: To download the full theme pack, go to Bings Best 5 . If you missed the...

Use Your Existing Number For Google Voice, But Pay Generously For It

January 20, 2011, 9:53 am
Some Google Voice users noticed a feature that appeared in their accounts called Number Porting. This means adding your existing number to Google Voice, as opposed to having to use a new phone number entirely for the service, which users have had to do up until this point. The feature is evidently only being tested for the time being, but will...

Does your Web copy go over your reader's head?

January 20, 2011, 9:47 am
Is your site's Web copy "too advanced" for your readers - and you're losing easy conversions because of it? Here's why I'm asking' Once upon a time, I was chatting with a gentleman who felt that his site's B2B conversion rates were too low. After I asked about his target audience (highly technical folks in the medical industry,) I asked if any...

Google Earnings Rise, Top Estimates

January 20, 2011, 9:38 am
Net income rose 29 percent to $2.54 billion, or $7.81 a share, from $1.97 billion, or $6.13, a year earlier.Bloomberg says, "Google benefited from its core search-engine business as advertisers stepped up efforts to reach consumers through the Internet."

Sony Launches Mobile Music Apps For Its Artists

January 20, 2011, 9:26 am
Sony Music Entertainment said today it is working to develop mobile entertainment apps for its artists and labels using technology from Mobile Roadie, a platform for creating and managing mobile apps. Sony Music will create customized apps for its artists and offer users access to news, streaming music and videos, photo galleries, tour...

Eric Schmidt to be Google chairman, Larry Page now CEO

January 20, 2011, 9:11 am
Major management changes at Google shift Eric Schmidt to Executive Chairman and Larry Page to CEO.

If You're Not Local, How Can You Compete in an Increasingly Local Google?

January 20, 2011, 8:55 am
There's no question that Google has been putting a lot of focus on local results lately - from the release of products like Google Places and Hotpot (the company's personalized and social recommendation engine) to an increasing amount of queries simply retrieving local results - often above other organic listings. We had an extensive conversation...

YouTube Launches New Homepage For All Users

January 20, 2011, 8:55 am
Statistics prove that is one of the most visited pages in existence. At the same time, anecdotal evidence suggests people barely give it a glance before conducting a search or clicking away. So a new homepage has been designed, and it's now launched for everyone to see. A quick clarification: the overhauled homepage is actually...

The Secrets to Landing Pages that Work

January 20, 2011, 8:35 am
Yesterday, Brian told you how to avoid hopelessly screwing up your landing pages. But does that guarantee your landing page is good, much less great? Survey says ' not so much. Turns out, Brian's already told you about a three-step "big picture" approach to crafting copy that results in a killer landing page. You might have missed it because it...

Google's Domain

January 20, 2011, 8:34 am
"This guy comes up to me His face red like a rose on a thorn bush Like all the colors of a royal flush And he's peeling off those dollar bills Slapping them down One hundred, two hundred'" U2 "Bullet The Blue Sky" The Cincinnati Kid I attended our recent Portland SEMpdx Event on " Link Building in 2011 ". The speakers were most excellent as usual...

In Defense of Social Media

January 20, 2011, 8:00 am
B.L. Ochman writes how for decades, brands lied, exaggerated, omitted facts and glossed over defects, but Social Media changed the balance of power.

What Do Customers Expect From Your Social Media Practices?

January 20, 2011, 7:53 am
Have you noticed members of your community posting customer service related questions on your Facebook Page ? Or perhaps you have now revised your customer service and customer relationship management processes to integrate Twitter as part of your programme. While many businesses start using social networking platforms to build visibility,...

SAScon 2011 is Quickly Approaching - Start Getting Excited!

January 20, 2011, 7:53 am
The inaugural SAScon event was held way back in April last year, and so it's pretty exciting to know that this not-for-profit event is going to be coming around again for this year too. Better still, it's going to be bigger and better than last year, with more time for networking and more time taking in the line-up of line-ups! Key Facts for...

Google Likely to Expand Lead in Search Ad Market

January 20, 2011, 7:38 am
Everyone is saying it: U.S. Search spend significantly increased in Q4 of 2010 . Kenshoo, SearchIgnite and Efficient Frontier have all released reports recently which corroborate the story. Meanwhile, Google is releasing it's fourth quarter earnings today, and according to IHS Screen digest , they are likely to have increased their revenue...

15 Must Have Features on an E-Commerce Site

January 20, 2011, 7:32 am
When setting up an e-comce site there are many features to think off to have on your site, below are few must have features to relay ensure that your site is fully equipped for online sales. Search Box : Having a search box positioned well, will allow your visitors to quickly search for the product that they are looking for.

Amazon Buys European Netflix-Like Company, LoveFilm

January 20, 2011, 7:13 am
Amazon is acquiring the remaining shares in LoveFilm, which is often referred to around the web as the "Netflix of Europe". Amazon already owned a 42% stake in the company.  The move makes tons of sense considering that Amazon already had such a stake, and the fact that Amazon doesn't already operate a similar business in Europe....

YouInWeb New Google SEO Service

January 20, 2011, 7:12 am
YouInWeb recently released a targeted SEO service, designed to arm small to mid-sized businesses with the tools they need to gather profitable search engine results and improve rankings. The process is currently patent-pending, and is specifically geared for Google Instant applications. Although Google is the dominating search engine force on the...

Facebook Looks to Get More People Using the Site on Phones

January 20, 2011, 7:02 am
Facebook has launched a new mobile app for feature phones in order to get more people in the world using Facebook via their mobile devices. This should help with that. "We want people to have a great mobile experience no matter what type of phone they carry," said Facebook program manager Mark Heynen. "Smartphones have offered better features for...

How Social Media Really Works for Small Business

January 20, 2011, 6:51 am
One of the most common questions small business marketers are seeking to answer is, "How can I really benefit from social media?" Social media has certainly changed and improved how small to mid-size businesses can carve out space and connect in an extremely crowded marketplace. When companies participate on the social web in a meaningful way, it...

Social Video Chat Service vChatter Gets New Funding

January 20, 2011, 6:46 am
Social video chat service vChatter has secured a new $350,000 round of funding, which the company will use to ramp up their development team for faster velocity on the rollout of new features, a spokesperson for the company tells WebProNews. This brings the company's total funding up to $600,000 after raising an initial seed round of $250K in the...

Google Earth Now Available in Iran

January 20, 2011, 6:46 am
The Iranian election protests of 2009 was a turning point for the public's understanding of the importance of social media and the impact of new web-based communication tools. During the protests that followed the election results, the Iranian government shut down every type of traditional media outlet and even spied on online forums and social...

How we got our rankings back with mainly technical changes

January 20, 2011, 6:32 am
Jeroen van Eck presents a case study that drastically shows why for ranking purposes it is important to analyse the markup's structure before the fancy CSS kicks in.

Google Doodle Honors John F. Kennedy Inaugural Address

January 20, 2011, 6:15 am
It's been a week of Google Doodles! On monday we saw Martin Luther King Jr honored and yesterday we saw the fourth annual Google 4 Doodle competition announced , illustrated with a doodle honoring Paul Cezanne's 172nd birthday . Today, on the day that Google is expected to release it's 2010 full year earnings, the Google Doodle remembers John F....

Google PR Update 20 Jan 2010

January 20, 2011, 5:59 am
"WebmasterWorld Members discuss the latest Google Pagerank update."

If Mobile Is So Important to Facebook, Why Does Its Android App Suck So Much?

January 20, 2011, 5:39 am
Yesterday, Facebook made the announcement that they have created a new app for feature phones which can spread the use of Facebook in other mobile environments. The Facebook blog post from Mark Heynen tells us We want people to have a great mobile experience no matter what type of phone they carry. Smartphones have offered better features for...

In France Internet Users Spent Over 4 Hours on Social Networking Sites

January 20, 2011, 5:13 am
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of the French social networking sector for December 2010, using the comScore Media Metrix service. The data revealed that in France, 37.8 million internet users visited a social networking site and spent on average 4.1 hours on social networking...

Twitter Reports 200 Million Accounts. So What?

January 20, 2011, 5:08 am
Twitter is an interesting character in the social media space. It is rock solid in its position because there is no other service that is just like or has grown to the 'importance' it currently has (or is perceived to have). Where one can get confuzzled is in pinning down just how influential and widespread the actual use of Twitter is. On Tuesday,

Blog Posts To Read for January 20, 2011

January 20, 2011, 4:58 am
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Why your online business needs to get local now This post discusses the importance of local search. Nobody uses a phone book anymore...

The Effects of Page Load Time On SEO For Google

January 20, 2011, 4:30 am
"WebmasterWorld Members evaulate the effect of page load time on SEO for Google."

ASOS capitalise on Facebook traffic with social store

January 20, 2011, 3:41 am
Online fashion retailer ASOS announced yesterday that it would be opening a Facebook store at the end of January, allowing users to buy items directly from the social network rather than having to click through to the ASOS homepage. ASOS gets a lot of its traffic from social media sites. In December our Social Networks and Forums category was the...

Indexation Problems: Diagnosis using Google Webmaster Tools

January 20, 2011, 3:30 am
Issues with page indexation (or lack of it) are typically faced by larger websites. I regularly run into questions about “How can I tell which pages aren’t indexed?” or “Which section of my site has indexation problems?” et cetera. One tool that’s been moderately useful in this area has been the Sitemaps report...

My Presentation Creation Process

January 20, 2011, 3:15 am
Posted by randfish Last year, I created 44 unique presentations, delivered via a variety of mediums - webinars, keynotes, private presentations and conference panels. It's certainly not a skill I've perfect, but it is something I've been asked about quite a bit, so I thought I'd share my methodology and some examples in the hopes that it can help...

Bing Features: Beating the January Blues

January 20, 2011, 2:08 am
Its January. Your clothes feel tighter and youve promised yourself that youll exercise more, or at least buy some trainers. Youve been at work all of 2 weeks, dragging yourself out of bed in the mornings is taking all of your strength and you are already planning an escape abroad. Where are you going to go to get all of the information for your...

Half of What We Know About Search and Social Media Is Obsolete

January 20, 2011, 12:35 am
The search and social media landscape is changing so fast that half of what we knew a year ago is now obsolete. Click to read the rest of this post.

Google Games Coming, but When and in What Form?

January 19, 2011, 11:22 pm
The jig is up. Google Games is coming. Let us no longer be fooled or fool ourselves. Yesterday, Mary Jo Foley discovered that Johnny Chung Lee, a noted "core contributor" for the Microsoft Kinect gaming sensor used for the Xbox 360, had joined Google as a "rapid evaluator." Lee wrote in a blog post : Very recently, I have left Microsoft to join a...

5 Things Ecommerce Websites Need

January 19, 2011, 11:17 pm
There are lots of ecommerce websites out there in today's business world but only a handful of them become successful. There could be many reasons why one makes it over the other but the reality is that all the sites that do sustain consistent business all share similar features that are important for all future online growth. 1. Trust You can't...

Video: Q&A with the Digital Creative Director at Deutsch LA

January 19, 2011, 8:58 pm
Josh Rose shares his thoughts on tech trends, the new VW campaign and partnering with Yahoo! At CES 2011, we were lucky enough to catch a panel on advertising, moderated by Josh Rose, Digital Creative Director at Deutsch Los Angeles. His insights were often more articulate than those of the panelists that he interviewed. So we asked him to share...

Parade Launches Opt-In Video Ad Program

January 19, 2011, 6:17 pm
Video ad network AdGenesis has teamed up with Sunday supliment, Parade Magazine for an opt-in program that offers rewards to consumers who agree to watch a video ad. The program is called PARADE Video Rewards and it's pretty simple. You sign up, tell them a little about yourself and then you're presented with a variety of video ad choices. If you...

Yahoo! at Ad Week Canada

January 19, 2011, 6:12 pm
Join us in Toronto next week for research, recon and rock 'n roll Two words: Gene Simmons. You know him: The tongue-lashing lead of the now-classic glam-metal band KISS; "The Demon;" star of A&E's reality show " Gene Simmons: Family Jewels ." Simmons is just one of the headliners at Ad Week Canada , which takes place in Toronto (with events in...

Study: Google “Favors” Itself Only 19% Of The Time

January 19, 2011, 5:04 pm
Searchers "want relevancy, not regulation" says Danny Sullivan debunking a bogus Edelman "study" claiming that Google favors itself way too much. "There are no 'perfect' search results, nor will you ever find a set that’s 'neutral.' An algorithm, ultimately, is an opinion. Opinions are not neutral." -- "I can remember when Lycos favored itself...

Study Shows Internet Users to Be More Community Minded

January 19, 2011, 4:44 pm
There are people who think internet users are solitary souls who communicate virtually in order to prevent having actual human contact. But according to the most recent study from the Pew Internet and American Life Project, internet users are much more likely to be involved in community, political and religious groups. Says the study: 80% of...

eBay Delivers Impressive Q4 Earnings Report

January 19, 2011, 4:44 pm
The fourth quarter of 2010 - which of course coincided with the all-important holiday shopping season - was a pretty good period for eBay. The company reported its financial results this afternoon, and managed to come in above analysts' forecasts. Experts thought eBay might report fourth-quarter earnings of $0.47 per share and $2.49 billion in...

Yahoo! Advertising Infographic of the Week

January 19, 2011, 4:39 pm
What users are doing on mobile devices while watching TV Yahoo!'s recent Mobile Shopping Framework Study revealed that 86% of mobile Internet users are using their mobile devices simultaneously with TV viewing. A quarter of them say that they browse content related to what they are watching, which presents a compelling opportunity for content...

Twitter Launches in Korea

January 19, 2011, 4:24 pm
How many different languages can you Twit?'or is it Tweet? Since the July 2006 launch of the famous micro-blogging platform, Twitter has grown phenomenally in popularity and recognition, with over 175 million registered users and still increasing. Of these users, it is estimated that there are about 65 million tweets sent out daily and over...

Introducing the New Profile

January 19, 2011, 4:13 pm
Today I'm excited to introduce you to some improvements we've made to the Facebook profile, so now it's even easier for you to tell your story and learn about your friends. A New Introduction The profile begins with a quick overview of basic information such as where you're from, where you went to school, and where you work"the kinds of...

Are You A Link Loud Mouth?

January 19, 2011, 4:12 pm
"To not use a 'type' of link is to leave equity on the table.   If you understand the basic concept of link popularity, then you’ll understand why most link building techniques will work.   That includes the good, the bad and the ugly."  Debra Mastaler concludes:  "I never hear professionals from other industries telling people what...

Google Approaches Its Breaking Point

January 19, 2011, 3:58 pm
Google's Take On SEOs Google likes to make SEOs look like fools. Some are , but some are simply privy to less information. Or, in some cases, thrown under the bus by a new wave editorial policy in the gray area. Inconsistent enforcement is a major issue, but even if you go beyond that, the truth is most businesses have a range of revenue streams...

Google Lets You Search with Local Recommendations From Specific Friends

January 19, 2011, 3:53 pm
Google announced a new Google Maps feature today, related to the company's recently launched Hotpot social recommendation product. Now, users can search Google Maps, and request results based on the recommendations of specific friends. "Most of us know lots of friends, each with very different areas of expertise when it comes to places to...

Italy Drops Inquiry into Google News

January 19, 2011, 3:42 pm
Every country seems to have some kind of problem with Google, but it's rarely with all of Google. Rather, countries seem to select a specific service that the search engine giant provides and focus on that. In Italy, the complaints were about Google News, and specifically the inability to remove articles from Google News without also removing them...

Upcoming Changes to Google Tasks

January 19, 2011, 3:42 pm
Google provides a lot of big-name services " in fact, depending on how you qualify a "service," there are over a hundred items that you could add to this list. However, these have varying levels of success and get various levels of attention, with Buzz and YouTube forms opposite sides of this spectrum. One item that resides safely in the middle is...

Robots vs Humans: The Core Question of Search Engines

January 19, 2011, 3:42 pm
The headlines on Google-related news stories recently haven't all been kind. Some of them contain language like: "Why we need a better Google"; "Is Google going the way of Yahoo" (what a jab!); "Most Google users concerned with spam"; etc. There's no doubt at this point that Google's major problem is the relevancy of its search results,

Yahoo to Stand Strongly Behind Flickr

January 19, 2011, 3:27 pm
Everything about Yahoo seems vaguely up in the air right now. Ever since an employee leaked a slide show from a company presentation that revealed which parts of Yahoo were being sent to the graveyard, Yahoo fans have wondered at the fate of their most beloved services. After all, even immensely popular sites like Delicious were dropped because...

Yahoo Hands Reins to Microsoft in Three More Countries

January 19, 2011, 3:27 pm
Yahoo isn't a healthy search engine. In fact, they're not much of a search engine at all anymore. They no longer compete for advertisements, because Microsoft runs their advertisements. They no longer worry about their search algorithm; they've abandoned it and let Microsoft run their SERP. Now, Yahoo is letting things slide just a little further...

Google Explains H.264 Codec Drop

January 19, 2011, 3:27 pm
Immediately after Google announced that they were dropping the H.264 video codec " the codec being used by major competitor Apple, for one thing " in their Chrome browser, there was an uproar in the community. Some accused Google of favoring one product simply to hurt a competitor. Others felt that Google had presented a double-standard, since...

Google Updates Ad Preview Tool

January 19, 2011, 3:22 pm
AdWords advertisers who prefer not to go with the "guess and check" method when trying to attract customers are in luck. This afternoon, Google announced some improvements to its Ad Preview Tool, allowing users to get a good idea of how their ads will appear without wasting any time or money. Gordon Zhu, an associate product marketing manager,...

RIAA Wants to Work with ICANN To Keep .Music Domains Piracy Free

January 19, 2011, 3:22 pm
The RIAA is lowering its horns and taking the .music initiative head-on. Even though the .music domain extension hasn't seen the light of day yet, the RIAA is already challenging ICANN to ensure that, if approved, this top-level domain won't be used to encourage music piracy. The RIAA would like to work closely with ICANN and others to "ensure...

The Decline of the Tasmanian Devil

January 19, 2011, 3:17 pm
by Mike Krumboltz The Tasmanian Devil has a reputation for being an unstoppable force of energy and destruction (thanks, of course, to the cartoon character). But in the real world, the species is facing an epic struggle for survival, and it appears to be losing. The species has seen its population plummet over the last several years. The reason...

Starbucks Allows You to Pay In-Store Via Mobile Phone and PayPal

January 19, 2011, 3:17 pm
Hi there fellow coffee lovers, this is Anuj from PayPal. As I'm sure you've read, you can now pay for your morning cup of Joe at almost 7,000 Starbucks stores nationwide using your iPhone and PayPal! Here's a quick rundown on how it works. Using the Starbucks Card Mobile app , customers can make their in-store purchases by simply swiping or having...

The Most Obvious News You'll Read All Day

January 19, 2011, 2:41 pm
by Mike Krumboltz Researchers have found that the best hangover cure is an aspirin and a cup of coffee. In related news: War is bad, sky is blue.

T-Mobile Launches Android App To Prevent Texting While Driving

January 19, 2011, 1:59 pm
T-Mobile has released an Android app called DriveSmart Plus aimed at preventing texting while driving. DriveSmart Plus, powered by Location Labs, is is a subscription-based, opt-in service that automatically detects when a handset user is driving and sets the phone into a 'Driving Mode'. Once this service is activated, it disables most texting...

A Fast Food Flood

January 19, 2011, 1:54 pm
by Mike Krumboltz The recent floods in Australia have devastated much of the country, and not even McDonald's was immune. Check out this surreal video of a man canoeing through a flooded Mickey Dee's.

Jennifer Aniston Disses the 'Rachel', Arnold Is Back, Coachella Lineup Is Out: What's the Buzz

January 19, 2011, 1:07 pm
by Claudine Zap Our top picks from the day's hottest searches. The Rachel haircut (Searches increased by +22,180%). The "Friends" star who gave women the "Rachel" haircut confesses she hated it. She told Allure magazine , "I think it was the ugliest haircut I've ever seen." Ouch. Travis Barker (+11,625%). The Blink-182 drummer is taking his...

Are Businesses Using Instagram and Quora to Engage?

January 19, 2011, 12:47 pm
I pay attention to emerging technology and trends on a daily basis. While I track many networks, tools, and services, I take the time to share those that appear to gain traction or offer interesting prospects for tomorrows business, today. Two such services are quickly becoming the darlings of the blogosphere and brands alike, Instagram and Quora .

Social Networking Kiosks in Malls

January 19, 2011, 12:31 pm
Now you can truly enjoy everything in one place " shopping at the mall while you social network with your friends. Well, the concept may not be as cut and dry as it sounds, but in theory, it is very applicable and may also be something that you're already doing. Social networking and shopping are .

Video: Get Started with Yahoo! Video Ads

January 19, 2011, 12:31 pm
Extend your reach, target your audience and enhance your brand Visitors to Yahoo! watch some 745 million videos each month. With tons of creative options and precision targeting and analytical tools at your disposal, Yahoo! can help you reach the right audience at an unprecedented scale. But how to get started? This video tells all. For more,...

DOTW: Does Google favor its own properties in the SERPs?

January 19, 2011, 12:29 pm
Google is under attack from many sides about perceived favoritism in its search results. The complaints say that Google promotes its own properties/sites in the search results at the expense of other sites. The EU has even launched an investigation looking into this. What say you? Our "Discussion of the Week" wants your opinion: Does Google favor...

Demanding Trust From Pluck

January 19, 2011, 12:00 pm
How much do you trust Plucks review system? Apparently not enough, because with the introduction of their new Trust Filters, Demand Media is attempting to improve end-user confidence. Taking a hint from eBays ranking format, Pluck Review s enhancements adds badges and leaderboards for their reviewers, which will make them stand out to potential...

Google Sucks All the Way to the Bank!

January 19, 2011, 11:57 am
A disenchanted Jill Whalen concludes: "It seems that as an SEO, your choice is to help ruin the Internet by performing spammy SEO for your clients (or to heavily invest in Google AdWords) which of course plays right into Google's hands." -- If not Matt Cutts gets his spam fighters back asap.

32 useless SEO tactics to avoid in 2011+

January 19, 2011, 11:39 am
Lindsay Wassell lists 32 categorized SEO tactics that just don't work (anymore): "If any of these buggers have made it onto your 2011 task list or are still lingering in the queue from years past, go ahead and cross 'em off."

Rackspace Takes Cloud Infrastructure to Europe

January 19, 2011, 11:29 am
Rackspace has launched its Cloud Infrastructure in Europe. "After strong growth in 2010, Rackspace is off to a solid start in 2011," a representative for the company tells WebProNews. The company's new pay-as-you-go cloud offerings based in the UK include Rackspace Cloud Files, running on OpenStack Object Storage, and Cloud Servers, based on the...

Sundance Expands Online Video Offerings With Brightcove

January 19, 2011, 11:29 am
Online video platform Brightcove said today it is teaming with the Sundance Institute to support its new live and on-demand video initiatives for the 2011 Sundance Film Festival, which runs from January 20 – 30 in Park City, Utah. With Brightcove, Sundance has expanded its online video offerings this year to include live  coverage of...

Yandex Reports 43 Percent Revenue Increase

January 19, 2011, 11:25 am
The Russian search company that has had little difficulty fending off Google in its homeland is also doing rather well financially.  Today, Yandex announced its 2010 financial results, and the company saw its revenues increase by an impressive 43 percent compared to 2009. That puts Yandex's revenue for 2010 at about $410 million, which is a...

Experience Sundance 2011 with Bing

January 19, 2011, 11:14 am
Bing is opening the velvet rope to bring you exclusive access to film events, speaker series, celebrity interviews and parties from the streets of Sundance . Starting this Thursday night, Bing will be on the ground in Park City. As the official decision engine for the Sundance Film Festival, we will host a star-studded line-up of diverse events...

ASA’s real-world campaign about online marketing

January 19, 2011, 11:12 am
Way back in May 2010, I talked to an audience at SMX London about how the Advertising Standards Authority were expanding its remit to include ALL online marketing, as covered in their UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing (AKA The Code). I tried not to monger fear too much, though, and pointed out that people...

MapQuest Open Roll-out Rolls On

January 19, 2011, 10:53 am
MapQuests embrace of user-generated content from a topographical perspective continues with the release of additional editions of MapQuest Open. By aggregating its data from the OpenStreetMap service, MapQuest Open allows users to interact with their applicable map, which would, according to MapQuests blog entry , indicate rapid change in...

Starbucks Launches Mobile Payments In All U.S. Stores

January 19, 2011, 10:38 am
Starbucks has introduced mobile payments in all of its U.S. stores, allowing people to pay for purchases with select smartphones. The new mobile payment program now includes 6,800 company-operated stores and more than 1,000 Starbucks in U.S. Target locations. Today, one in five Starbucks transactions is made using a Starbucks Card and mobile...

Fourth Annual Doodle 4 Google Contest Kicks Off

January 19, 2011, 10:27 am
"What I'd like to do someday" is the theme of the fourth annual Doodle 4 Google. This contest for U.S. K-12 students will reward the child who designs the coolest logo based on this theme for Google's home page with a $15,000 scholarship. Also, the child's school will receive a $25,000 grant. Click to read the rest of this post.

Using Google Analytics To Identify Problems & Opportunities On Your Website

January 19, 2011, 10:22 am
A really excellent example of digging deep into analytics to find trends & actionable items.

Social Media Jobs in Demand

January 19, 2011, 10:22 am
The growth of social media has impacted the industry at astounding rates. Because of this, the need to create jobs that will help social media users has become an area of concentration for many businesses, so much that many online job sites have experienced significant spikes in social media job requests. In December, the U.S. .

Twitter Launches In Korean

January 19, 2011, 10:17 am
Twitter usage has increased a lot in South Korea over the last year, and it may soon skyrocket. Late yesterday, Twitter announced that it has launched in Korean, giving South Korea's 48.5 million citizens the opportunity to access the service in their native language. An official blog post - which you can view in Korean here if you like -...

comScore Announces Appointment of Hugh McGoran as Senior Vice President of U.S. Ad Agency Sales

January 19, 2011, 10:17 am
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today announced that Hugh McGoran has joined comScore as Senior Vice President of U.S. Ad Agency Sales. Mr. McGoran will be responsible for comScore's business development efforts and existing client relationships among advertising agencies in the U.S., with a focus on the use...

Eliminate Black Magic SEO

January 19, 2011, 9:59 am
Alan Bleiweiss rants about the kind of pseudo-valuable “SEO insight”, presented in a “scientific testing package”, that qickly gets adopted  as "best SEO practice". Those actually result in decreased rankings, because folks are busy sailing around minor Google barriers, losing their focus on important things that desperately need...

Can't Afford SEO? Can't Afford NOT to SEO!

January 19, 2011, 9:41 am
by Stoney deGeyter One of the questions that I keep hearing from small business owners every year is this: How can a small business like me afford SEO/SEM? It's a fair question coming from budget-conscious business owners. Not everybody can afford SEO. But, nobody can afford NOT to SEO. We recently had a "small" business come to us for a proposal....

5 Landing Page Mistakes that Crush Conversion Rates

January 19, 2011, 9:41 am
A landing page is a place you send traffic when you really want some action. And no, this has nothing to do with Craig's List personals. It can be a sales page, an email opt-in page, a video landing page, or even a content landing page designed to rank well in search engines. As you might have guessed, there are a lot of ways to screw these up....

Yandex Reports 43% Revenue Growth

January 19, 2011, 9:25 am
Russia's top search engine Yandex reported today that their year-over-year (YoY) revenue increased by 43 percent, reaching 12.5 billion rubles ($410 million). Click to read the rest of this post.

Amazon Introduces "Elastic Beanstalk" for Easy App Deployment

January 19, 2011, 9:05 am
Amazon announced a new product for Amazon Web Services today, called "AWS Elastic Beanstalk". The product, a new way for developers to deploy and manage apps in the AWS cloud, handles things like capacity provisioning, load balancing, auto-scaling, and app health monitoring. Elastic Beanstalk leverages AWS services such as Amazon EC2,...

Google Launches Doodle 4 Google Contest

January 19, 2011, 8:54 am
Google said today it is holding its fourth annual Doodle 4 Google contest, which is open to K-12 students in the U.S. for a chance to design the company's homepage. Participants in this years Doodle 4 Google contest will have a chance to win a $15,000 scholarship and a $25,000 technology grant for their school. The theme for this years...

Playboy To Move To iPad

January 19, 2011, 8:24 am
Adult content is at last heading to the iPad. Playboy founder Hugh Hefner, who recently asserted new control by offering to buy out the company's remaining shareholders, has stated that uncensored versions of the magazine will be available on the device starting this March. Hefner, who will turn 85 in April, shared the news late yesterday on...

Alibaba Makes Major Logistics Investments in Chinese Market

January 19, 2011, 8:24 am
Alibaba announced plans to build a network of warehouses across China, and drive major investment in logistics in that country, with the aim of allowing merchants to meet growing domestic consumption. "It's clear that logistics is a crucial link in the e-commerce eco-system and in order for Chinese entrepreneurs to reach their future growth...

LivingSocial Flexes Amazon Muscle

January 19, 2011, 8:18 am
It's interesting here at Marketing Pilgrim to watch what our readers will push out to their social network through retweets and what they comment on. One thing I noticed is that whenever we talk about Groupon there is great interest but crickets if we talk about LivingSocial. Well, here's something that will catch your attention. Remember the $183...

LinkedIn Co-Founder: Adapt To Local Cuture And Market For Global Success

January 19, 2011, 8:08 am
I'd hazard a guess that at least 99% of people reading this post will have a LinkedIn profile and I'd put money on the likelihood that your connections will not be limited to people in your own organisation, your own city or even your own country. With over 90 million users across 200 countries, LinkedIn has not only become an integral part of...

Google Website Optimizer: Using GWO to Boost PPC Conversions

January 19, 2011, 8:08 am
If you're running a PPC campaign but you're not continually tinkering with the performance of your landing pages-also known as conversion rate optimization (CRO)-then you're probably missing some major opportunities. Many online business owners and paid search marketers balk at CRO because they feel it's: Too expensive Too labor-intensive Too...

5 Tools to Discover Hot Content on Facebook

January 19, 2011, 8:08 am
It's been quite some time since I shared some tools on researching trends and hot content on Twitter . Today we'll look at a few tools that allow to discover and keep an eye on hot content shared on Facebook. Thanks to Recommendations social plugin provided by Facebook, there have been a few interesting projects popping up that allow marketer a...

Google TV Goes to School

January 19, 2011, 8:08 am
Google has announced a program called Google TV for EDU, which is described as a seeding program to support university research. Google essentially gives Google TV devices (Logitech Revues) to university faculty for the purpose of carrying out in-classroom research. The Google TV team has been working with Google's Student Ambassador Program and...

MySpace Feels the Crunch of Social Networks Competition

January 19, 2011, 7:42 am
Losing your job is never good, no matter what you do for a living. But when your job hinges on the vicarious whims of other people, it can be especially hard to get the "pink slip." The staff at the MySpace social networking site may be experiencing those feelings today as many of them were .

Starbucks Rolls Out Mobile Payment System to 6,800 Stores

January 19, 2011, 7:16 am
Starbucks is busy keeping itself ahead of the curve. First, there is the Starbucks logo change 'controversy' (I use the term very lightly but it did get people talking). Now, the retail and branding giant has rolled out the mobile payment plan it forst introduced in 2009 to 6,800 Starbucks locations and outlets. According to the Seattle Times The...

Should Facebook Ads Replace Your AdWords Campaign?

January 19, 2011, 7:11 am
Now that Facebook has officially passed Google as the most visited site on the web, their advertising platform becomes more attractive than ever. However, even with their steady climb to the top, many online marketers remain skeptical of the advertising performance Facebook can deliver. Do consumers pay attention to ads on social networking sites?...

Justinmind Prototyper 4 - Are Wireframes Enough? Reviewing the new Justinmind Prototyper 4

January 19, 2011, 7:11 am
Note from Ann: Victor contacted me asking to review his free software. I know not much about wireframes but I thought this tool should turn useful to some of our readers. So I asked Victor to share his software with us as a guest post. Enjoy! Wireframes and mockups have been used to think and define websites or applications before their...

Content Marketing Tips from 5 People Who Know

January 19, 2011, 7:01 am
Content Marketing is a hot, hot topic right now as are social media, mobile and local. Along with being a popular focus for marketers, there's really a deluge of information being published and it's not always clear what the best advice is. The recent kudos for TopRank's Online Marketing blog in the areas of Content Marketing ( #1 on Junta42 list...

Google Gives Google Earth, Picasa, Chrome Downloads to Iran

January 19, 2011, 6:51 am
Some U.S. export controls and sanctions programs, which prohibited software downloads to Iran have now been lifted, and Google has announced that it is making Google Earth, Picasa, and Chrome available for download in that country. The company says it is committed to full compliance with the exports controls and sanctions programs, and that as a...

SEO content marketing roundup, week ending January 19th

January 19, 2011, 6:25 am
Cultivating your competitive edge is the theme of this week's latest and greatest web writing news. It's a proverbial jungle out there, and advice on how to successfully pen and market your way through it - from content and social media marketing to SEO and search - dominates the buzz. Get your competitive edge starting with this week's...

43% Revenue Growth and Increased Market Shares for Yandex in Russia

January 19, 2011, 5:59 am
Yandex has just released its financial figures for 2010 and the number one Russian search engine managed to achieve a whopping 43% growth in revenue taking them to $410 million " 88% of this increased revenue related to pure search ads as opposed to the other advertising products offered by the company. And search ads actually grew faster at 45%...

Why competitive link analysis wastes your time

January 19, 2011, 5:43 am
"You can take your competitive link analysis and put it where the PageRank don’t flow — that’s all its worth anyway," says Michael Martinez, most probably starting a heated discussion, and elaborates: "Beginners who don’t understand how to obtain links can learn something by following in people’s footsteps, but if you’ve been doing...

Yahoo! UK is Bing, Yahoo! Japan is Google

January 19, 2011, 3:03 am
Everybody knows that Yahoo US has teamed up with Bing in order to fight Google in the North American search market. In other parts of the world, however, strange things are happening. Since the start of 2011, Yahoo and Bing are also a joint force in Australia, Mexico and Brazil. In the UK, however, the deal has not been sealed yet. And although...

UK's ASA In New Online Advertising Remit For Websites

January 19, 2011, 2:51 am
The UK's Advertising Standards Authority launches a cross-media ad campaign to raise awareness of regulation changes which will see its remit extended to cover marketing on websites from 1st March 2011.As a result of the new regulation, marketing communications on companies' own websites and in other third party space under their control, such as...

Use Our Priority Code to Register for SES London 2011 and Attend the Yahoo! and Microsoft Search Alliance Session

January 19, 2011, 2:14 am
Are you intending to visit SES London (February 21-25) this year? Then you may be interested to know that on Tuesday the 22 nd there will be a Yahoo! and Microsoft Search Alliance session (1:15-2:15pm) for agencies and advertisers where well share transitioning tips and will take your questions. Read on for more about the Yahoo! and Microsoft...

32 SEO Tactics to Avoid in 2011

January 19, 2011, 12:51 am
Posted by Lindsay With all the excitement and planning that comes along with a New Year, its easy to get overwhelmed with newfangled ideas. You probably have a long list of SEO tactics in the pipeline for 2011. Finding the resources, whether time or money, is the real trick. The point of this post is to minimize your to-do list by covering 32 SEO...

Apple Q1 Profits Up 71pct at $6 Billion

January 19, 2011, 12:42 am
Apple made record profits and record revenues in the run-up to Christmas as shoppers bought more Macs, iPhones, and iPads than analysts predicted.The company said that in the three months to 25 December, net profit was $6bn (3.7bn) on revenues of $26.74bn.Steve Jobs, Apple's chief executive, said in a statement: "We had a phenomenal holiday...

Android Vs. iPhone, Warts and All

January 18, 2011, 11:29 pm
The media spend an inordinate amount of time amping the pros of smartphones such as Apple's can-do-no-wrong iPhone and Google's latest high-end handsets. Some folks, perhaps sick of the accolades heaped on the iPhone 4 coming to Verizon Wireless and Google's Samsung Nexus S, offered some contrarian views. Let's start with Joe Nocera of The New...

Don't Be a BAD SEO Client!

January 18, 2011, 11:13 pm
They don't mean to be a bad SEO client they just are. If you have been in the SEO industry for quite some time you know the red flags to watch out for. Most of the time you can spot them within the first 2 minutes over the phone and often times you can get the sense in the lead form by reading the message and just looking at the website.

SEO Cloaking Techniques to Avoid in 2011

January 18, 2011, 10:23 pm
Cloaking is the technique used to present different content, layout, functionality or headers (a completely different page or partial components of the page, known as Mosaic cloaking) to a search engine spider than to a user's Web browser.This article outlines some of the common on-site functionality that may be (mis)interpreted as cloaking-spam.

Europe Giving Mixed Signals, EU Handsout Antitrust Questionnaire, Italy Closes Inquiry

January 18, 2011, 9:15 pm
There is a lot of money being spent by European governments investigating Google right now. Italy has just closed their investigation but the European Union is doing a wide spread inquiry with a 120 question survey out to various industries and companies. Italy closed their 16 month investigation into complaints from newspaper publishers with a...

Europe Giving Google Mixed Signals: EU Hands Out Antitrust Questionnaire, Italy Closes Inquiry

January 18, 2011, 8:14 pm
There is a lot of money being spent by European governments investigating Google right now. Italy has just closed their investigation but the European Union is doing a wide spread inquiry with a 120 question survey out to various industries and companies. Italy closed their 16 month investigation into complaints from newspaper publishers with a...

What's All the Fuss About Quora?

January 18, 2011, 7:21 pm
For the past month, I've seen article after article about how the new Q&A site Quora might be the next social media darling. The site began in "invite only" mode, which certainly helped elevate the buzz. Then Ashton Kutcher started answering questions there, so that was an indication of . . . something. Now open to the public, the site does appear...

What’s All the Fuss About Quora?

January 18, 2011, 7:10 pm
For the past month, I’ve seen article after article about how the new Q&A site Quora might be the next social media darling. The site began in “invite only” mode, which certainly helped elevate the buzz. Then Ashton Kutcher started answering questions there, so that was an indication of . . . something. Now open to the...

What is Yahoo! Digitorial?

January 18, 2011, 7:00 pm
Yahoo!'s Graham Harris explains Simply put, Yahoo! Digitorial is one of our new Custom Content Ads, offering a highly flexible, creative experience. It brings audiences and advertisers together by combining interesting, relevant content with brand messaging. OK, sounds good. But what does that mean ? What does Yahoo! Digitorial look like? Creative...

Johnny Depp Will Take on Tonto

January 18, 2011, 6:45 pm
by Claudine Zap Johnny Depp has played a tourist, a pirate, and a guy with scissors for hands. So maybe taking on Tonto, the near-silent sidekick to " Lone Ranger " in the new Disney movie , isn't such a stretch. For those who are not familiar with the radio show, which became a TV series: "The Lone Ranger" was a the long-running show starring the...

Facebook Praise Up, Value Up, Advertising Up, Scams Up, Privacy Gone

January 18, 2011, 6:19 pm
Facebook is almost passing Google recognition and almost hitting Beatles fame, or so it would seem given recent press coverage. Though at some point Google may downplay some element of the celebrity as link bait, Facebook is countering some heavy problem press. " Facebook is generating profits at a faster-than-expected rate, and will likely...

The Dawn of Paid Search Without Keywords

January 18, 2011, 6:18 pm
Adam Cohen discusses Universal Paid Search, and how the myriad of Adwords changes in 2010 are notable for the dramatic departures in every step of how you advertise on Google now and in the future.

Google Sees Search Ad Gain In China

January 18, 2011, 4:52 pm
Early last year, it looked like Google might leave (or get kicked out) of China. Then, in a business sense, the best-case scenario appeared to be a series of embarrassing losses to Baidu. But a new report from Analysys International indicates that Google's share of search advertising revenue in China may have stabilized at a respectable level....

Apple Earnings Call, Cook Calls Android Tablets "Bizarre"

January 18, 2011, 4:38 pm
Apple has announced its financial results for the first quarter of fiscal year 2011. The company would appear to be way over consensus estimates, as it has posted yet another record quarter.  We'll be covering the call live, which is scheduled to begin at 5pm Eastern. Press release info below. Live coverage begins (paraphrased)... Apple...

Apple Earnings Call Liveblog

January 18, 2011, 4:27 pm
Apple has announced its financial results for the first quarter of fiscal year 2011. The company would appear to be way over consensus estimates, as it has posted yet another record quarter.  We'll be covering the call live, which is scheduled to begin at 5pm Eastern. Press release info below. Live coverage begins (paraphrased)... Apple...

Adobe Acquires Data Management Platform Company Demdex

January 18, 2011, 4:20 pm
Adobe has acquired data management platform company Demdex, which it says will help it "bring audience optimization to $109 billion global online ad market. The company will add it to its Adobe Online Marketing Suite, powered by Omniture. The company says, "The online ad market is undergoing fundamental changes as advertisers increasingly shift...

Ringback Advertising is on the Rise

January 18, 2011, 4:05 pm
Everyone knows what a ringtone is but I admit I was thrown for a moment when I saw this new report about ringbacks. A ringback tone is what you hear while you're waiting for your call to connect. Usually it's a sequence of beeps, which aren't very pleasant to listen to, so why not offer something more fun like the McDonald's jingle or a reminder...

Scientific Proof Facebook is the Jersey Shore

January 18, 2011, 3:44 pm
Posted by danzarrella This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. So the title is a bit of hyperbole, but for most techy, social media savvy folks, the mainstream...

Google Snags Microsoft Kinect Developer

January 18, 2011, 3:29 pm
Last year, Google invested in Zynga and Ngmoco, acquired Slide and Jambool, and unveiled games intended for the Chrome Web Store in rapid succession. Now, the search giant may be ready to take another game-related step, as it's hired Kinect developer Johnny Chung Lee to join a special projects group. Additional details are scarce. Indeed, with...

This YAM's for You, Ladies'

January 18, 2011, 3:13 pm
ComScore's latest report has female-friendly findings for Yahoo! Audience Measurement ComScore's U.S. audience measurement report is just in for December 2010, and the theme for Yahoo! is "I am woman"hear me (virtually) roar." Our Shine property grew its audience 49.9% to 29.6 million visitors, a boost that correlates with the female-centric...

Microsoft Ad Formats Have Potential to Cut Ad Production Time in Half

January 18, 2011, 3:03 pm
Microsoft Ad Formats Have Potential to Cut Ad Production Time in Half To echo Carolyns post last week, my brand advertising team is very excited about the new creative opportunities that we are bringing to market for advertisers. In discussions Ive had with CMOs, time and time again we hear them say that digital represents 10% of their spend but...

Case Study: Yahoo!'s Retail Solution Drives Customers to the Store

January 18, 2011, 2:42 pm
Major national department store uses display ad solution to realize a 5X return-on-ad-spend Some consumers only shop online, rarely setting foot inside a store. Others still like to touch purchases before they buy. Both groups, however, have something in common: They use the Internet. However, up until recently, retailers could only track the...

Facebook: Bing Scam Site Was Never Advertiser, Let Alone 3rd Largest

January 18, 2011, 2:22 pm
AdAge published an article that sent ripples throughout the blogosphere with some questionable information. While not the basis of the article (that was mainly about how Facebook has become a dominant force in advertising), the article suggested that "the third-biggest advertiser [on Facebook] was a completely unknown brand called...

Google Stops the Bleeding in China

January 18, 2011, 2:11 pm
Google China's share of the Chinese search advertising market in Q4 rose for the first time since the company threatened to leave the country early last year after a cyber attack and censorship battles. Click to read the rest of this post.

Google China Finally Sees Search Advertising Share Grow

January 18, 2011, 2:00 pm
Google China's share of the Chinese search advertising market in Q4 rose for the first time since the company threatened to leave the country early last year after a cyber attack and censorship battles. Click to read the rest of this post...

Bing Terminates Relationship With Publisher Doing Tricky Home Page Switch

January 18, 2011, 1:59 pm
Is Facebook’s third largest advertiser really a site that tries to trick people into switching to Bing? At least no longer, reveals Danny Sullivan in a follow-up to the story brought up by Matt Cutts and RWW.

Like The UFC On Facebook And See Two Free Fights

January 18, 2011, 1:51 pm
The Ultimate Fighting Championship said today that people will be able to watch for free two live preliminary fights from its Fight For The Troops 2 event on Saturday, January 22 at 8 p.m. ET by clicking the Like button on its UFC Facebook page. By liking , fans will have access to a live stream of the lightweight fight between...

Kathy Bates Rocks Ratings, Apple Stock Tumbles, Anne Hathaway Joins 'Glee': What's the Buzz

January 18, 2011, 1:20 pm
by Claudine Zap Our top picks from the day's hottest searches. Anne Hathaway (Searches increased by 3,692%). The Oscar-nominated actress will appear on "Glee" as a character she suggested: the lesbian aunt of Kurt (Chris Colfer). Tax returns (+3,582%). Alas, it's that time again . Kathy Bates (+1,643%). The star's new show, "Harry's Law" topped...

Hackers Charged with Fraud, Conspiracy Regarding 120,000 iPad Users' Info

January 18, 2011, 1:19 pm
Two men have reportedly been charged after allegedly hacking into AT&T's servers and accessing email addresses and other information from 120,000 iPad users last June. The two, Daniel Spitler and Andrew Auernheimer, have been brought up on fraud and conspiracy charges, according to Reuters, which reports : According to the complaint, the...

Editing Web Sites for Success: What Are the Rules and Where Are the Resources?

January 18, 2011, 1:04 pm
Contrary to the belief of many of my friends, I am neither a walking spellchecker nor grammar guide. I cant recite all of the rules of semicolon use while balancing on a medicine ball, and I always forget how to spell aluminum. While I hope that this doesnt ruin your image of the magical powers of an editor, I feel like I need to be honest. The...

Meet the Zorilla

January 18, 2011, 1:04 pm
by Mike Krumboltz Last night on "The Late Show," David Letterman invited a very special guest to explore the inside of his shirt. No, not Regis. The furry animal known as the zorilla. The zorilla, which is a kind of skunk, was accompanied by "Jungle" Jack Hanna. And as the animal expert explained, the zorilla, which really liked getting to know...

Milo Sold to eBay for $75 Million

January 18, 2011, 12:13 pm
eBay has been a household industry name for years, and the online business continues to grow at a steady, continuous pace. The online auction site started as a place where users could buy and sell their personal items for a small profit. Now, businesses compete heavily online for business in the auction environment, and eBay .

Marketing to Digital Dads

January 18, 2011, 12:13 pm
Yahoo! data decodes an overlooked demographic with a growing impact on the family's dollars Plop a man whose biological clock is ticking into a slow economy and add a twist of emerging technology. What do you get? The Digital Dad, a consumer with unique purchasing triggers and a growing responsibity to spend beyond Budweiser and Craftsman tools....

How's Your Masculine Intuition?

January 18, 2011, 11:57 am
Stats from the Yahoo! Digital Dads study challenge some "old wives' tales" about husbands Perception: Men don't "do housework." Reality: A staggering share of Digital Dads say they are the prime person in their home responsible for domestic chores. Half (51%) say they are the family grocery shopper, while four in ten (41%) say they handle laundry...

How to Build a Marketing Consulting Business

January 18, 2011, 11:43 am
Pam writes about how she made a successful PPC consulting business in a bad economy, and how not to sabotage your chances at success.

iPhone Users Found To Be Most Loyal

January 18, 2011, 11:42 am
Whether it's been accomplished by the hardware, the software, or the marketing department, Apple has done something right when it comes to creating user loyalty. New data from Zokem indicates that iOS users are more loyal than the users of other mobile operating systems by a wide margin. Zokem surveyed over 1,500 smartphones users and found that,...

Facebook & Twitter Links May Help SEO

January 18, 2011, 11:37 am
This news is a little dated now as Matt Cutts reported on it in mid-December, but I felt it was worth sharing for those who have not yet seen it. It seems that now, it is official that Google does use Twitter and Facebook links as a ranking signal for organic results. Google takes into consideration the reputation of the author on twitter and...

SearchFest 2011 Interview: Mike Blumenthal

January 18, 2011, 11:27 am
Where Mike talks in great depth about many aspects of local search.

U.S. Paid Search Rebounded In 2010

January 18, 2011, 11:27 am
U.S. paid search made solid gains in 2010 with 18.5 percent growth year-over-year, according to a new report from SearchIgnite. The fourth quarter (Q4) showed strong growth, increasing 35.5 percent YoY with December leading the quarter at 44.8 percent YoY growth. The Q4 holiday season indicated improved consumer sentiment, with the average order...

Case Closed: Italy Drops Google Antitrust Investigation

January 18, 2011, 11:00 am
An antitrust investigation initiated by Italian newspaper publishers who cried foul over lost advertising revenue when their headlines were pulled from Google's main search results after they opted out of Google's News results, has ended.Click to read the rest of this post...

Facebook And Twitter Users Are More Active In Groups

January 18, 2011, 10:50 am
The majority (80%) of American Internet users participate in groups, compared with 56 percent of non-Internet users, according to a new report from the Pew Internet & American Life Project. Social media users are even more likely to be active: 82% of social network users and 85% of Twitter users are group participants. Some of the most...

LinkedIn's Board Of Directors Gets New Member

January 18, 2011, 10:50 am
Boards of directors tend to stay in the background at most companies; when it comes to people, you're much more likely to hear about the CEO, a VP of something or other, or even some hotshot engineer. But LinkedIn's board has a new member this morning, and Michael Moritz brings a lot to the table. Educated at Oxford, Moritz has previously served...

Can sexy linkbait blog titles backfire?

January 18, 2011, 10:45 am
Let's face it: Sexy blog titles get clicks. But is there a time when a blog title's sexy tease makes us feel a little'mislead'when the post doesn't come through on it's promise? Perhaps. This came to mind after reading a really great article with a sexy linkbait title. The article was called, " "Warning! SEO Copy Bubble Bursting" from the Content...

Weekly Search & Social News: 01/18/2011

January 18, 2011, 10:45 am
Hello and welcome back to ' 7 Days of Search and Social '. January is well and truly underway and the search world is real active! Threre were a ton of good posts from rants to humour and everything in between. As you might expect local is humming along in 2011' All in all, a great week and lot's of good search geeking. Let's get it on! Lead Story...

Number Of Tablet Users Growing Rapidly, And They Like Free Content

January 18, 2011, 10:14 am
According to a new report from IDC , the worldwide market for tablets grew by 45.1% in the third quarter of 2010, driven mainly by iPad demand. Now, the iPad faces a great deal of competition from various manufacturers (many showcased at the recent Consumer Electronics Show in Las Vegas). Vendors shipped 4.8 million units globally in the quarter,...

Yahoo! Japan Teams with Google

January 18, 2011, 10:04 am
In the United States, Yahoo's partnership with Bing has created a powerful force (often dubbed "Bingahoo") that may just be able to hold its ground against Google. However, overseas, the reverse is happening thanks to a partnership between Yahoo! Japan and Google. The partnership has been a while in coming, but was only recently able .

Video converts and here is the proof: 46% increase in conversion rate

January 18, 2011, 9:37 am
Considering how big Universal Search and the verticals are these days, I tought this was an interesting case study - enjoy

Social Media - A Unicorn or Just a Horse?

January 18, 2011, 9:28 am
People say social media is unicorn, but its really just a horse. Sure, social media empowers customers like nothing before it. And of course, social media creates a new level of real-time accountability for companies previously accustomed to asynchronous communication. These are the ways social media is different. But in other ways, its largely...

ShopVisible Launches Social Commerce Platform On Facebook

January 18, 2011, 9:28 am
Ecommerce company ShopVisible has launched a new platform called ShopVisible Social Commerce which allows people to research and browse retailers products on Facebook and then purchase items without having to leave the social network. This is not just about accepting a payment or posting a product, it is complete contextual sharing and...

Almost 2 years with Bing

January 18, 2011, 9:26 am
Brett Tabke's notes on using Bing for the past 2 years. What he likes, what he doesn't, and how it compares to Google.

What's New in SEO for January 18, 2011

January 18, 2011, 9:22 am
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: A new look for Google Translate for Android Google Translate for Android, an app that lets you instantly translate between 53 languages, has been updated. Improvements...

Renegade SEO Consultant

January 18, 2011, 9:02 am
People like things easy. The easier the better. At least it's a common trait here in America, where the common perception is that life is hard, and we "deserve a break". Work is hard. Relationships are hard. Saving money is hard. Having to get up, clean your body, get ready for work, drive to work, work all day, drive home, remember to eat,...

118% Increase In Facebook Ad Revenue Expected This Year

January 18, 2011, 8:57 am
If and when Goldman Sachs begins selling shares of Facebook, the banking and securities firm is almost guaranteed to have no trouble finding buyers. Adding to the existing hype, a new report from eMarketer predicts that Facebook's ad revenue will soar from $1.86 billion in 2010 to $4.05 billion this year. That works out to a year-over-year...

Sponsored: Trackur is Giving Away an Apple iPad 2

January 18, 2011, 8:51 am
Now that we have a bona fide managing editor in place at Marketing Pilgrim, it's probably time to assume that you don't already know that I'm the CEO of social media monitoring tool Trackur . Hence, the "sponsored" added to this title, just in case. Anyway, after much success with our previous Apple iPad giveaways, Trackur has just launched a new...

Check Out the Lifestyle Theme for WordPress

January 18, 2011, 8:46 am
Whether you're a one-person shop at a kitchen table, or the next Rupert Murdoch (or both), you need to start thinking like a media business. Say you want to run an online magazine. Or maybe you're a personal publisher executing on myriad ideas that need more options than a simple blog post can provide. You're covering multiple topics, in multiple...

Reciprocal links: don't be fooled by false information

January 18, 2011, 8:36 am
Reciprocal links were the first social element on the World Wide Web. They existed a long time before the term "social media" even existed. In the last few years, there was a lot of FUD about the efficacy of reciprocal links. Do they still work? Is there any reliable data?.

Real-Time News And Content Curation: The Best 2010 Articles And Reports From MasterNewMedia

January 18, 2011, 8:34 am
Content curation is one of the most disruptive forces to have emerged in the last twelve months and one that will continue to expand its reach and influence in the coming years. Content curation, and with it, all of the infinite number of other curation sub-niches (video, news, social, products, data, etc.) will see a true blooming of...

OpenStack Open Source Cloud Project Sees Rapid Growth

January 18, 2011, 8:26 am
Rackspace Hosting just announced the six-month anniversary of OpenStack , the open source cloud project started by Rackspace and NASA , and that it has already grown to include 40 companies working on fighting against the emergence of proprietary cloud stacks and creating a standard way to deploy applications and connect clouds. Initially,...

Using Trends to Boost Your Blog

January 18, 2011, 8:20 am
The power of blogging topical When you struggle to blog, do you ever stop to see what is trending on Twitter? If you do, you will see that the Twitter trends are a valuable source of what people are interested in right now. By topical blogging you can bring new people to your blog, gain new subscribers and new readers.

Online Business Promotion That Works: SEO, Copywriting and Social Media

January 18, 2011, 8:20 am
The fact that people use SEO copywriting services really isn't earth shattering news. How each business uses those services and/or tools is really up to the business owner. What it boils down to is how these services affect your business. Do you know where your next dollar is coming from? Have you been blogging and networking, only to see you're...

Google Related PPC Ads in AdWords

January 18, 2011, 8:05 am
More search marketers are reporting seeing PPC ad grouping by segments and categories for certain search queries. Google began testing this new layout for general and brand terms in Google AdWords that showed "Related to [search term]" last June, and it seems it has rolled out more broadly in the last few days. Click to read the rest of this post.

Is Bing Growth Being Inflated By Shady Sites?

January 18, 2011, 7:55 am
Facebook took in an estimated $1.86 billion in advertising revenue last year, according to eMarketer , and AdvertisingAge says that the top two advertisers were AT&T and Google was number five. It is the third-largest advertiser on Facebook, however, that has raised a few eyebrows, including those of Google's Matt Cutts. The advertiser...

Google Girds to Defend Search Kingdom in Europe, U.S.

January 18, 2011, 7:34 am
The European Commission is doing its due diligence in its investigation of Google's search engine practices with a questionnaire to advertisers asking whether Google manipulated search results to promote its own Web services. We learned in early December Europe's antitrust arm was investigating Google, but thanks to The New York Times , we now...

How To Build Your Best Marketing Conversion Rate

January 18, 2011, 7:30 am
Last week, Kaitlyn started a series of posts about her suggestions for New Year’s resolutions marketers should have for SEO, inspiring me to consider the same idea for the PPC side. And unlike most New Year’s resolutions of painful diets or extreme workouts, these resolutions should be absolutely achievable. What should marketers absolutely...

Facebook Decides to Rethink Phone Number/Address Sharing

January 18, 2011, 6:58 am
A few days ago, Facebook updated its developer blog with a post called, " Platform Updates: New User Object fields, Edge.remove Event and more ," which explained that the company would start granting access to users' mobile phone numbers and home addresses to third-party developers. Granted, users would have had to provide Facebook with this...

Gmail Releases Two New Features

January 18, 2011, 6:38 am
Gmail, the free webmail service from Google that may just be taking over the world, recently release two new features for users. One of these features responds, finally, to a frequently demanded capability " that of easily switching between multiple Gmail accounts " while the other provides a free Google "do over" for those who .

15% Discount Code for SMX Advanced London 2011

January 18, 2011, 6:33 am
Once again, we are proud to be a blog partner for the SMX Advanced London 2011 conference. The event takes place on 16-17th May 2011. In order to receive a 15% discount, just enter the code SEOPTIMISE011 when signing up online . There are different packages available and the prices go up after March 1st so it's best to book early! For coverage of...

What you can do with the Tilde (~) search operator in Real Time Search

January 18, 2011, 6:12 am
There are millions of people tweeting content continuously, telling what interests them at the moment. Rishi Lakhani recommends: Crafting propaganda for tweets based on research of realtime results pulled with the tilde operator gives be the biggest variety of words to use, rather than organic results that consider all the outdated content out...

Social Network Ad Spend Continues to Rise

January 18, 2011, 5:26 am
Facebook may still have its issues (note the recent move to help developers get more data from Facebook users and their rather quick retraction of the effort) but it does generate cash. Of course, no one knows exactly how much because Facebook is supposedly a private company (and Goldman Sachs, those lovable, honest, upright guys of Wall Street...

Google, Spain Clash in Court over Privacy

January 18, 2011, 5:21 am
Spain's data protection authority has demanded Google to remove links to nearly 100 articles from its search listings, and five of those disputed articles will be contested by the search engine's legal team in a Madrid magistrates' court this week. Click to read the rest of this post.

SEO Mistakes That Just Make You Look Dumb

January 18, 2011, 3:59 am
Lisa Barone's funny reminder of the "dumbest SEO mistakes ever" stands out of the usual SEO checklists. Learn why "like a husband who just sits on the couch all day, bad URLs hold you back and are a complete turn off " and what happens when you befriend the wrong keywords.

Google is Not Number One in Czech Republic, Says

January 18, 2011, 3:32 am
With Google being the most popular search engine in the world, and particularly in the US, it is not yet gained enough ground in non-English speaking countries. While in India, the UK and Australia Google is the runaway leader in Search Engine competition, there are still countries in which local search engines are quite successful in opposing the...

What Industry Experts Look for On Twitter…

January 18, 2011, 3:29 am
If you'd like to get retweets, attention, engagement, or whatever from industry experts on Twitter, maybe you should read Melissa Fach's interviews with those who told her what they're looking for in your timeline.

How to Do SEO for Sites and Products with No Search Demand

January 18, 2011, 3:27 am
Posted by randfish There's SEO challenges, and then there's SEO mountains. In the world of search marketing, perhaps nothing seems more initially daunting than a site/brand/product/entity with little to no search volume. It's not commonplace, but in several sectors, particularly some sites in niche hobbies, the arts, nonprofits and startups, there...

Goldman Limits Facebook Investment to Foreign Clients

January 17, 2011, 11:30 pm
Just more than a week after Goldman Sachs offered its most prized clients a chance to invest in Facebook, the firm on Monday withdrew the opportunity from clients in the United States because of worries that the deal could run afoul of securities regulations.Just more than a week after Goldman Sachs offered its most prized clients a chance to...

How to Piss Off The Social Community

January 17, 2011, 11:16 pm
As the social media marketing space grows larger and larger the communities grow a bit more sensitive to what they like and what they don't so it is important to be careful how you attempt to communicate with your online social audience. If you want to be in the good graces of your online social audience you are going to have to play by the rules.

Facebook Temporarily Withdraws Developers Access To User Address and Phone Numbers

January 17, 2011, 10:57 pm
Over the weekend, we got some useful feedback that we could make people more clearly aware of when they are granting access to this data. We agree, and we are making changes to help ensure you only share this information when you intend to do so. Well be working to launch these updates as soon as possible, and will be temporarily disabling this...

Delays, Oh No

January 17, 2011, 9:48 pm
We were hoping to launch today, but we still do not have all the bugs worked out for all our modules/plugins to make them compatible with Drupal 7. Further, our programmer mentioned that some of the Drupal 7 documentation is missing, which makes the above task even harder. He is making great progress with the upgrade, but between the design coming...

The Ecosystems Will Determine the Gadgets We Buy

January 17, 2011, 6:38 pm
In 2001 Apple launched what would be one of the most iconic products of the 21st century's first decade. The iPod changed music and consumer electronics - but it also led to one of the most counterintuitive marketing strategies of the modern age as well. As the iPod grew in popularity, Apple began to sell $1000 computers as accessories for a $200...

What Your Website's Error Page Reveals About Your Company

January 17, 2011, 5:12 pm
How are you supporting your web visitors when they encounter an error? Do you make them feel like it's their fault they're at the wrong place?

Bing Growing at Expense of MSN?

January 17, 2011, 5:06 pm
Microsoft is pushing Bing hard on, but it's not coming without a price. Some MSN partners - and even MSN's sales staff - are angry that links to searches on Bing are hogging some valuable space on MSN's home page. Click to read the rest of this post.

Google Dominance In Czech Republic Disputed

January 17, 2011, 4:35 pm
Last week, reports indicated that Google had become the top search engine in the Czech Republic, leaving it not number one in just five countries. Jaws dropped and people applauded in response. Only now, - a competitor in the Czech Republic - has claimed that everyone was far too quick to believe the initial assertion. said...

Hyperlocal News: How Big is the Demand?

January 17, 2011, 3:59 pm
Would you read a publication dedicated to news about the neighborhood you live in? The web has made an infinite amount of information from all over the world available to you in realtime at a non-stop pace. We now have nearly every piece of news about everything we care about either coming directly to us via social media sites and/or news readers,...

Martin Luther King, Jr. Still Causing Controversy Today, On Facebook

January 17, 2011, 3:44 pm
Today is a national holiday in the United States to honor Martin Luther King, Jr. and Google are commemorating it with a special logo, which depicts four children of visibly different ethnicities playing hopscotch together. The logo seems to illustrate King's now famous words, "I have a dream that my four little children will one day live in a...

API Experts Webcast: How to Upgrade to Version 7

January 17, 2011, 3:43 pm
Mark your Outlook calendar to attend our webcast where our API experts will not only explain how to upgrade to Version 7, but will take your questions as well. Date: January 20, 2011 Time: 12:00 1:00 P.M. PST Join the webcast now To attend the live webcast, you must have Microsoft Office Live Meeting installed on your computer. Before the...

Netflix Built it, But They Didn't Come

January 17, 2011, 3:43 pm
With all the hype about social media marketing, it often seems like Facebook is the key to instant success. This week, however, Netflix found out that just building it wasn't enough to make the people come. Two years ago, Netflix added a Facebook component to their system that allowed you to easily share your movie choices and reviews with your...

Netflix Built it, But They Didn’t Come

January 17, 2011, 3:37 pm
With all the hype about social media marketing, it often seems like Facebook is the key to instant success. This week, however, Netflix found out that just building it wasn’t enough to make the people come. Two years ago, Netflix added a Facebook component to their system that allowed you to easily share your movie choices and reviews with...

Private Facebook Offering Closed To Americans

January 17, 2011, 3:28 pm
Often enough, products, services, and contests that originate in the U.S. are just available and/or open to American citizens. Now, in an unusual reversal of that custom, Goldman Sachs has announced that only clients who aren't based in the U.S. will be allowed to buy shares of Facebook's private stock through the firm. Goldman Sachs maintains...

A Global Perspective from Atlas Customer Service & Support (EMEA): Interview with Dani Schuchman

January 17, 2011, 3:12 pm
This week, we spoke with Dani Schuchman , a supportability program manager in the Atlas London office, to get a closer look at the Atlas Customer Service & Support team for Europe, the Middle East, and Africa (EMEA). Dani, how long have you been working in Atlas Customer Service & Support (EMEA)? I joined Atlas in March 2008, just a few weeks...

BankSimple Makes Mysterious "Key Hire"

January 17, 2011, 2:57 pm
BankSimple , the startup that's supposed to disrupt the banking industry, has apparently made an important hire that may or may not have a direct impact on whether that actually happens. BankSimple was co-founded by Alex Payne , a former Twitter engineer, who was there from the beginning, and worked primarily on building Twitter's developer...

Microsoft's Consumer Vision - Connecting with Consumers

January 17, 2011, 2:36 pm
While attending the Consumer Electronics Show (CES) earlier this month, I was struck by the wide range of people in attendance and how that has changed in the four years I have been attending. Historically CES has attracted the techies those involved in equipment manufacturing or supporting innovations in software. And this year, there were...

LinkedIn #PPC Personas: Targeting B2B Buyers

January 17, 2011, 2:26 pm
A really excellent overview of the features and segmentation available with LinkedIn's upgraded PPC platform.

Online Retail Websites Performed Above Average During Holidays

January 17, 2011, 2:05 pm
Williams-Sonoma was named as the best online retailer during the 2010 holiday season, with an availability of 99.98 percent and an average response time of 11.58 seconds, according to a new report from web performance monitoring company AlertSite. Sam's Club and QVC tied for second place, with 99.95 percent availability and a 13.46 second average...

Why Don't People Want Roger Ebert to Make Money?

January 17, 2011, 1:50 pm
Roger Ebert, the famed movie critic, has been sending out Tweets with Amazon affiliate links in them. Are you horrified? Apparently many people are and I don't get it. Here's the gist of the whole affair. Two months ago, Ebert signed up for an Amazon affiliate account and began sending out two or three Twitter Tweets a day promoting various...

Skype Hits 28 Million Users Just a Week After Hitting 27 Million

January 17, 2011, 1:50 pm
Skype announced a new record today, and one that is even more interesting, considering the timing. "Almost exactly a week after we broke the 27 million barrier, weve done it again," says Skype's Peter Parkes. "At approximately 1800 GMT today, there were over 28 million people online on Skype at the same time a new record." If 28 million seems...

Why Don’t People Want Roger Ebert to Make Money?

January 17, 2011, 1:45 pm
Roger Ebert, the famed movie critic, has been sending out Tweets with Amazon affiliate links in them. Are you horrified? Apparently many people are and I don’t get it. Here’s the gist of the whole affair. Two months ago, Ebert signed up for an Amazon affiliate account and began sending out two or three Twitter Tweets a day promoting...

Small Business: Your Questions Answered, Part I

January 17, 2011, 1:14 pm
Hey Small Business People! Today Im kicking off my new blog series, Small Business: Your Questions Answered. Over the coming months I will put up a new post every two to three weeks answering some of your most common questions. My goal is help you achieve your online marketing objectives on adCenter with Bing & Yahoo! Search. I want to answer the...

Bing Brings Feature Upgrades Across the Board

January 17, 2011, 1:14 pm
Bing's Search Summit was full of news, including a look back at their impressive success since the rebranding effort of previous Microsoft search properties. However, nothing was quite as captivating for users as the announcement of upcoming features to the search engine itself; Bing is presenting new items across the board. Each of these features...

Microsoft Launches Cloud-Based CRM Service

January 17, 2011, 12:43 pm
Microsoft CEO Steve Ballmer announced the worldwide availability of Microsoft Dynamics CRM Online today at an event in Redmond. This is the cloud-based version of Microsoft Dynamics CRM 2011, which will go head to head with other cloud-based CRM products from companies like and Oracle. "Sales professionals are at the heart of...

More Landing Page Teardowns for Landing Page Design Inspiration

January 17, 2011, 12:03 pm
Whenever we start a new Landing Page Optimization project we like to start-out by seeing what else is out there. In this new section we’ll run through high-traffic landing pages that we like, and highlight the good and bad. To see our comments, just rollover the images.

Top Content Marketing Blogs to Start 2011

January 17, 2011, 11:56 am
This morning I received a pleasant surprise email from the folks at Junta42 with congratulations to Brian Solis , Brian Clark , David Meerman Scott , Jay Baer and TopRank's Online Marketing Blog on making the opt of the first Junta42 Top Content Marketing Blog s in 2011. It it more than a little humbling to be included amongst such talented and...

Why print still matters

January 17, 2011, 11:25 am
Working in new media it is easy to think that ink-on-your-hands newspapers and magazines are quickly on their way to becoming media relics. Increasingly few website staffers have ever seen a flat-plan, or know about dummy covers and gatefolds. While sales of newspapers and magazines decline it appears online media can do no wrong. Largely free,...

Is Yahoo's Delicious Doomed?

January 17, 2011, 11:20 am
Information leaks are not uncommon in the world of modern technology. However, one Yahoo leak gave much more than a hint at the company's ideas: it outlined a substantial chunk of their business plan. The simple image that was released earlier in December showed a graphical representation of every current Yahoo! property, with each categorized .

Travelocity Making Its Website More Accessible To Blind Users

January 17, 2011, 11:10 am
The National Federation of the Blind, an advocate for Internet access for blind Americans, announced an agreement with Travelocity to make its website more accessible to the blind. Under the agreement, Travelocity Under today's agreement, Travelocity will make accessible by July 1, 2011, its home page and each initial Web page used for searching...

Stop Writing for People, Start Writing for Search Engines

January 17, 2011, 10:57 am
While the title of this one is a bit misleading, this is really a good post about writing for both search engines and people!

Groupon Talks Managing Capacity, Following Japan Apology

January 17, 2011, 10:54 am
As previously reported, Groupon has apologized for a recent deal gone bad in Tokyo. In the apology, CEO Andrew Mason mentioned that Groupon has "capacity planning formulas" to help merchants figure out the number of customers they can handle from a Groupon deal. As you may know, a common complaint about Groupon is that it can send too many people...

City Centroids Replaced By Outlines In Google Places

January 17, 2011, 10:45 am
In the past, it was known to local SEOs that Google Maps preferred businesses near city centerpoints. As Google reduced that factor's weight, it appears that they added city and ZIP border outlines in determining local relevancy. Yet, Google can make mistakes which using this criteria, which local marketers should be aware of.

Italy Concludes Google Antitrust Probe

January 17, 2011, 10:08 am
An antitrust probe that began way back in August of 2008 has at last concluded, and the outcome tends to favor Google. Italian authorities have decided not fine the company or subject it to any additional regulation. Google's problems began when an Italian organization representing newspaper and periodical publishers claimed its members were...

The Cinderella Guide to Radically Transforming Your Business

January 17, 2011, 9:57 am
I grew up hearing the story of Cinderella, whose cruel stepmother forced her to work as a servant in her own home. She spent her days tending the fire, washing and cooking for her evil stepsisters. She dreamed of a better life. By the end of the story, Cinderella is queen. Her name is synonymous with radical transformation " going from the cinders...

Twitterers Launch Hashtag Wishing Steve Jobs Well

January 17, 2011, 9:52 am
As reported earlier, Apple CEO Steve Jobs is taking a medical leave of absence from the company. In an email to Apple employees, he said: "At my request, the board of directors has granted me a medical leave of absence so I can focus on my health. I will continue as CEO and be involved in major strategic decisions for the company." Now, the...

Getting a grip on social signals in search

January 17, 2011, 9:30 am
G'day peeps... part of me new years reso was to start adding stuff here while collecting newsletter goodies. First of many. Happy New Year. Oh description, uhm... just a geeks guide to dealing with the hyperbole that often surrounds search and social. WORD!

Princess Cruises Launches Facebook Contest

January 17, 2011, 9:13 am
Princess Cruises has launched a Facebook contest inviting people to share their favorite travel experience for a chance to check another place off their travel bucket list. The contest winner will be selected by popular vote, and will be able to choose from one of eight cruise destinations including Europe, Asia, Tahiti, Australia/New Zealand, the...

Apple Gets In Front of Jobs Health Leave News

January 17, 2011, 9:09 am
In the past, Apple has been pretty secretive about the health issues of its leader, Steve Jobs. Today, Apple decided to make an internal memo public on their site. In this day and age of making sure you control your online message, it’s the best policy. Of course, this won’t stop the wild speculation. Here’s the announcement at the Apple...

Creating the Perfect Facebook Experience

January 17, 2011, 9:05 am
Last week I was talking to my Dad about a company he has been invested in for quite some time. He asked me what I thought about the way they were using Facebook to market their medical device. Yep, a medical device. I said to him, "what do you need a fan page for?" He simply replied, "well, everyone seems to have them so we thought we should,...

The Social Network Wins 4 Golden Globes

January 17, 2011, 8:55 am
The Golden Globes were last night, and The Social Network (the movie about the founding of Facebook), did pretty well, as expected. The film was nominated for six awards, and won four. Director David Fincher (whose work also includes Seven and Fight Club) won Best Director. Aaron Sorkin (of A Few Good Men and West Wing fame) won Best Screenplay....

Facebook Doesn't Help Me Find Anything

January 17, 2011, 8:34 am
by Mike Moran Some of this is generational. I am more comfortable firing up a search query than polling my Twitter followers or Facebook friends. But as social media activity increasingly has an impact on Bing and Google search results, it makes me wonder whether it will become an annoyance for me rather than something truly helpful, which mostly...

Steve Jobs Takes Medical Leave Of Absence

January 17, 2011, 8:34 am
Apple CEO Steve Jobs is taking another medical leave of absence. Apple confirmed the move this morning with an official statement, which we've reprinted in full below. Apple CEO Steve Jobs today sent the following email to all Apple employees: Team, At my request, the board of directors has granted me a medical leave of absence so I can focus...

Faceboook Developers Get Access to User Phone Numbers and Addresses

January 17, 2011, 8:19 am
Over the weekend, Facebook updated its developer blog with a post subtly titled: "Platform Updates: New User Object fields, Edge.remove Event and more." Perhaps a more fitting title would have been, "We're Giving Developers Access to User Mobile Phone Numbers and Home Addresses." Why would that be a more fitting title? Because that's the first...

Facebook Looks to Give Your Mobile Number and Address to Developers

January 17, 2011, 8:05 am
Ahh, Facebook. You’ve just helped Sony Pictures win a bunch of Golden Globes for their sensational betrayal portrayal of the start of Facebook and its founder Mark Zuckerberg. The lasting impression of the movie comes from a line by Zuck’s then girlfriend, Erica Albright (hat tip to TechCrunch) You are probably going to be a very successful...

Facebook Developers Get Access to User Phone Numbers and Addresses

January 17, 2011, 8:01 am
Over the weekend, Facebook updated its developer blog with a post subtly titled: "Platform Updates: New User Object fields, Edge.remove Event and more." Perhaps a more fitting title would have been, "We're Giving Developers Access to User Mobile Phone Numbers and Home Addresses." Why would that be a more fitting title?...

Groupon Apologizes for Deal Gone Bad in Tokyo

January 17, 2011, 7:42 am
Groupon CEO Andrew Mason apologized to users in Tokyo for a deal that went bad a few days before the New Year's holiday. The deal involved the delivery of food, and became too popular for the business providing the deal to handle. They sold 500 "Groupons", and the business was unable to process the orders, leading to late deliveries, and...

A Wide Smile in Search - Funny SEO Moments

January 17, 2011, 7:42 am
One of the basic issues I am facing with my career is that, when people ask me in general what I do and I reply "SEO," they give me that strange look and ask what is SEO? And then I have to start the Wikipedia definition of SEO all over again. SEOs spend lots of time on research and experiments and with that it's hard to find time for anything...

Will Groupon CEO Video Apology For Deal Gone Wrong Be A Regular Deal?

January 17, 2011, 7:34 am
The “Can’t do anything wrong these days” company is Groupon. With the talk of a $15 billion IPO in the offing and the fact that they have been handed the crown of the “Next Big Thing” (or “Greatest Indicator of a new Bubble” depending on who you listen to) the video below from CEO and co-founder Andrew Mason can give some insight...

Mine Your Own Business

January 17, 2011, 7:22 am
A common tactic in link building is to try and maximize what you already have. Occasionally this takes the form of contacting webmasters who currently link to you and asking for improvements in link targets and anchor text. Instead of focusing on that, I'd like to examine how you can maximize your existing content (for link building purposes of...

Google TV Pushes Forward with Promotions and Updates

January 17, 2011, 7:11 am
Google TV launched its first market-ready devices in October, but they haven't been met with wild success yet. The reason has been the hefty price tag (with alternatives ranging from three hundred dollars and up), how untested the technology seems, the lack of certain popular features, and simply the fact that very little promotions have .

European Flight Search Site Skyscanner Buys Travel Startup Zoombu

January 17, 2011, 6:56 am
European flight search provider Skyscanner has acquired UK travel startup Zoombu , which only launched its own travel search site last year (the company started in 2008). Zoombu was founded by Rachel Armitage and Dr. Alistair Hann, who have moved into key roles at Skyscanner. With Zoombu, their goal was to provide multiple transport options in a...

Is Google Bowing To Pressure To Show More Competitive Offerings?

January 17, 2011, 6:46 am
For quite some time Google has been getting heat from just about every angle concerning the supposed favoritism it shows Google's own properties in their search results. Individual companies have complained , government agencies have threatened (with the help of complaining companies) and those who just feel life is unjust have whined that Google...

3 ways to learn the SEO copywriting ropes

January 17, 2011, 4:06 am
Greetings! Welcome to the second post of our video blog series, aimed at helping you excel in your SEO copywriting career. Last week, we discussed t he three crucial skills that every SEO copywriter needs to succeed . Today, we're going to show you how to cultivate these skills. Don your headset and check out this mini-tutorial on three ways to...

Magazines Pursue Tablets, but iPad Limits Subscriptions

January 17, 2011, 1:47 am
The frustration that the country’s magazine and newspaper publishers feel toward Apple can sound a lot like a variation on the old relationship gripe, “can’t live with ’em, may get left behind without ’em.” The New York Times reports that Apple may offer new opportunities with its devices, but it exacts a heavy toll. The NWT cites a...

Google to fight Spanish demands to remove 'libelous' links

January 17, 2011, 1:33 am
Google will this week challenge a Spanish demand to remove links to articles in newspapers, including El País, and official gazettes, in which the subjects of those articles have complained they are potentially defamatory.

A year of the new DoubleClick Ad Exchange: improving large publishers' returns

January 17, 2011, 12:35 am
With 2011 now underway, we thought it was the perfect time to revisit a big topic from 2010, the DoubleClick Ad Exchange, and take a fresh look at its contribution to the display advertising ecosystem. And we have some new findings to share: a recent analysis that we've undertaken shows just how significantly the Exchange is improving advertising...

Guide to Competitive Backlink Analysis

January 16, 2011, 11:44 pm
Posted by Justin Briggs Using link data, although it can never be perfectly accurate, allows you to take a more scientific approach to your SEO strategies. How can we leverage link data for actionable insights? I recently wrote a post breaking down the Mormon SEO strategy , which is a very well thought out plan of action.. There seemed to be a lot...

The SEO Industry Is Changing

January 16, 2011, 11:23 pm
Wow, how far the SEO industry has come in just a short time! Years ago on-site optimization would allow your website to be visible almost immediately and now some industries truly have to spend a great deal of time and energy to become visible in their search categories but don't let that scare you. Over time what will happen is that all the bad...

Google Maps UI Changes

January 16, 2011, 8:31 am
It appears that Google is experimenting with new controls for users to navigate through maps. The not-so-stylish, white buttons for selecting Map or Satellite view as well as the drop-list for toggling photos, buzz updates and other geo-taggable features seems to be going away. In their place, styled, graphical icons that expand and retract when...

Pandia Search Engine News Wrap-up January 16

January 16, 2011, 8:26 am
Recent headlines from the world of search engines and the social web: Internet 2010 in numbers pingdom: How many websites were added? How many emails were sent? How many Internet users were there? We're tired of Google, it's time for a change State of Search: It seems history is doomed to repeat itself. Google now takes the role of the lumbering...

Golden Globes Info Can Be Found with Bing and MSN Features

January 16, 2011, 7:19 am
Bing announced some special features for the Golden Globes, for those who are unable to watch the ceremony this evening. One feature is called Golden Globe Instant Answer , and is essentially what its name implies. You can search Bing for "Golden Globes" and get an instant answer at the top of the results, showing relevant content. Here you can...

Users Still Like Search Engines, Worried About Spammers

January 16, 2011, 4:06 am
Several polls, conducted recently, approve that the search engines are still regarded reliable by the internet users, yet the influence of “spammers” worries many searches. Over 33 percent of the responders to the question: “Have Google’s Search Results Become Less Useful To You?”, said that the spammers “have gained a significant...

Search Week in Review for Jan. 15, 2011

January 15, 2011, 7:01 am
Here's a recap of this week's columns and news stories for the week of Jan. 9 to 15, as reported by Search Engine Watch, as well as search news and tips from around the web.Click to read the rest of this post...

Wikipedia Celebrates its 10th Anniversary

January 15, 2011, 6:18 am
It's hard to believe but today is Wikipedia 's 10th birthday. The "multilingual, web-based, free-content encyclopedia project" was created on January 15, 2001. Click to read the rest of this post.

Yahoo! Is Very Much Committed to Flickr, Blake Irving Says

January 15, 2011, 3:08 am
Yahoo! had several troubles in the recent years. Geocities was shut down, as were several other features. And with over half a thousand workers fired in the end of 2010, people started asking questions about the future of a former search industry leader (how long ago was that?) and its satellite products. Flickr, on the other hand, is a popular...

Cup of Joe: The Search Engine Killer Is Playing Games And Winning!

January 14, 2011, 11:22 pm
Search engines have historically been the best way to find information on the internet. But what if we didn't need search engines anymore? What if, all we had to do was verbally tell the computer what we needed and it gave us the best response? All without visiting a web page, navigating through ads or waiting for our browsers to load. Well,...

Google Facing Fines In South Korea, Adding To WiFi Collection Problems

January 14, 2011, 8:43 pm
The South Korean government said Google had violated privacy collecting "e-mails and other personal information from unsecured wireless networks while it took photos of neighborhoods in South Korea for its Street View mapping service between October 2009 and May 2010," the Mercury News reported . Google's collection of global data has met with...

Only 1 US Auto Company In Top Ten Car Make Searches Last 30 Days

January 14, 2011, 7:10 pm
In a post on the Official Google Blog the company congratulated the auto industry on a strong start to the new year and linked to the 2011 North American International Auto Show in Detroit. Interestingly, only Ford appeared in the top 10 searches for auto makes over the past 30 days. Click to read the rest of this post.

Google Facing Fines In South Korea, Adding To Wi-Fi Collection Problems

January 14, 2011, 6:58 pm
The South Korean government said Google had violated privacy collecting "e-mails and other personal information from unsecured wireless networks while it took photos of neighborhoods in South Korea for its Street View mapping service between October 2009 and May 2010," according to the Associated Press.Click to read the rest of this post...

5 Best Things in Social Media This Week

January 14, 2011, 5:58 pm
Top blogs, measuring success, funny hashtags, Facebook addiction and a press release that's actually amazing 1. Best ten bookmarks for the new year Our favorite blog with a jungle theme , Social Media Explorer , has released its finalists for top ten social media for 2011 . Ahem, we're still getting over the fact that we didn't make the list. But...

Does The Country Tweets Come From Impact How A Page Will Rank

January 14, 2011, 5:35 pm
Will a lot of tweets about your page from the UK get you ranking on Google UK but not Google US? This story suggests so.

Ad News and Views from Around the Web

January 14, 2011, 5:12 pm
A more feminine Super Bowl; Yahoo! Connected TV; friends, money and Facebook; logo gos vs. no-gos and more This Super Bowl is one for the ladies According to an article by David Kiefaber on AdFreak, this year's Super Bowl ads and pageantry will attempt to appeal to our feminine side. "First off," writes Keifaber, "the Black Eyed Peas will perform...

Where the Season Never Ends

January 14, 2011, 5:12 pm
New online Yahoo! Sports magazine plays to fans who live and die with their teams The morning after Monday's BCS Championship Game (congrats, Auburn fans), my ten-year-old son lamented, "There won't be another college football game for a long time." I definitely shared his pain. When we sports fanatics aren't being taken to the heights of nirvana...

Ad of the Week: VW Academy

January 14, 2011, 5:12 pm
Webisodes promote V-Dub autos with the offbeat humor of SNL's Bill Hader Volkswagen's commercials have long been some of the most memorable in the auto space (my sons use the " red one'blue one " series as an excuse to punch each other in the shoulder). That tradition continues in a new series of "Inside the VW Academy" webisodes,

Google Marking Martin Luther King Jr. Day With Community Service

January 14, 2011, 4:31 pm
Google said today that many of its employees will be marking the 25th anniversary of the Martin Luther King Jr. holiday on Monday, January 25th by participating in service projects. The Google Blog offers more details. Were also joining the Corporation for National & Community Service, a Google Grants recipient, to spread the word about...

Google: One Country Closer to Running the World

January 14, 2011, 4:26 pm
Google is more than a dominant player in the U.S. Market: They're the player to look at, and the one that every group is trying to appeal to. Even with the combined efforts of Bingahoo, Google still has more than two-thirds the market share, and a long list of additional properties that beat out competitors (YouTube being the most prominent among...

EU Competition Commission Examines Google for Unfair Practices

January 14, 2011, 4:26 pm
Google, as we've recently reported, is a dominant player in search engines across the globe. In fact, out of the top 40 countries using the Web, Google has the first place title in 35. As such, it's no surprise to hear that Google is facing the same sort of challenges overseas as they do in the United States: namely, cries of foul play from...

Google and Bing Grew in December Search Share

January 14, 2011, 4:05 pm
Back in December, we gave a report on how the search engines did in November. November, of course, has a special significance because of its association with holiday shopping " and, most of note, Black Friday and Cyber Monday. However, December is just as important for seeing that picture, and the figures for the two months are surprisingly...

Japanese Companies Build Google Android' Android

January 14, 2011, 4:05 pm
It's a frightening world, filled with natural disasters, economic struggles, and " of course " deadly robots. It's quite a wonder, then, that people keep making these robots. One of the most recent, though, is of special note. Two companies in Japan (RT Corporation and Brilliant Service) have created a "several-foot-tall" robot that looks just...

Colleges Begin Offering Android App Development Classes

January 14, 2011, 4:05 pm
The point of education is to prepare our younger generations for the world that's to come, opening their minds to the possibilities of the things around them and giving them the tools they need to become great innovators and contributors in modern society. After all, children are the future. Following that line, our decisions on what sort of...

Latest Firefox Beta Available for Testing

January 14, 2011, 4:00 pm
Mozilla announced today that the next major version of Firefox is ready for testing. That would be Firefox 4 beta, and Mozilla says it includes faster start-up time and bookmarking, and that it caters to smoother complex animations. "Firefox 4 Beta is built for the way people use the Web today, offering more control over the browsing experience,"...

Advertising Your Product: Is All Buzz, Good Buzz?

January 14, 2011, 3:55 pm
If you were going to make a Super Bowl commercial on behalf of the United States of America, how would you do it? That's the question Harper's Magazine asked a group of ad execs and it got me thinking about the right way and the wrong ways to advertise any product. For example. Super Bowl commercials tend to be funny and over the top, but is that...

comScore Releases December 2010 U.S. Search Engine Rankings

January 14, 2011, 3:29 pm
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in December with 66.6 percent of searches conducted.

Rumor: Chrome Chief To Stick With Google Despite Twitter Bid

January 14, 2011, 3:09 pm
As news stories go, there have been more interesting ones than an employee not switching companies.  However, rumors indicated that Twitter was courting Google's Sundar Pichai, and in order to keep him - which Google has - Google likely had to lay out a significant sum of money. To set the scene: Sundar Pichai has been with Google for almost...

Bing and MSN Entertainment roll out the red carpet for the Golden Globes

January 14, 2011, 3:03 pm
Will Black Swan take best picture? Will Glee beat Modern Family? Did Ricky Gervais just say that? On Sunday, Hollywoods brightest stars will swarm the 68 th Golden Globes Ceremony to find out the who will take home the globe. For those of you who cant make it, Bing and MSN Entertainment are rolling out the red carpet to help you get the most out...

Black and Yellow and Pittsburgh

January 14, 2011, 2:58 pm
by Mike Krumboltz The Pittsburgh Steelers face a tough fight against the Baltimore Ravens this weekend in the NFL playoffs. Steeler supporters will no doubt twirl their terrible towels. Also, expect more than a few to belt out a tune that's all about love for the Steel City. Rapper Wiz Khalifa's "Black and Yellow," a super-popular tune, is blowing...

Google Testing Segmenting PPC Markets: Session Based Broad Match

January 14, 2011, 2:07 pm
Google has begun testing a new PPC layout for certain search queries. The new layout segments a broad keyword into segmented categories. This is also referred to as session based broad match.

Google Commits to 99.99% Uptime for Google Apps

January 14, 2011, 2:07 pm
Google has announced that it has made some changes to its service level agreement (SLA) for Google Apps, to reduce the possibility that users will experience any downtime. The company says it has eliminated maintenance windows from the SLA, so Google will never plan for users to be down when they're upgrading services or maintaining their systems....

German Govt. Says Google Analytics Now Verboten

January 14, 2011, 1:54 pm
Matt McGee reports that German "privacy nazis" (aka data protection commissioners) are concerned that Google Analytics tracks web users’ IP addresses. They claim that could violate an individual’s privacy, despite the fact that users can opt out, and that the majority of German surfers don't use static IP addresses. A funny side note from...

Scar Jo Sparkles, Book Banned, Stevie Nicks Rocks: What's the Buzz

January 14, 2011, 1:26 pm
by Claudine Zap Our top picks from the day's hottest searches. Keira Knightley (Searches increased by 4,480%). The actress broke up with her long-time beau, Rupert Friend, who she met on the set of "Pride and Prejudice." "The Catcher in the Rye" (+3,777%). The unauthorized sequel has been banned from the U.S. or Canada. The novel, "60 Years...

Google Promoting Geotargeted Ads In Europe As EU Antitrust Investigation Continues

January 14, 2011, 1:11 pm
Google is increasing its mobile ad sales team in Europe and promoting opportunities with geo-targeting, as "European antitrust investigators are asking advertisers whether Google suggested they increase spending with the company in return for improved visibility in its Web search results," the New York Times reported. "Google is bolstering its...

Bing Beats Google for Succesful Searches

January 14, 2011, 1:10 pm
Experian Hitwise has just released their December report which shows that Google overwhelmingly accounts for most of the searches conducted on the web in the US. 69.97% to be exact with the nearest competitor, Bing, coming in at only 25.77%. But while Google is still the chosen search engine of the masses, it's not the most accurate. According to...

The Google Demo(lition) Lab

January 14, 2011, 1:05 pm
Both Google lovers and haters should be able to find something to like in Google's latest advertising site, the Chrome OS "demo lab." This site takes the Google Cr48 netbook and destroys it in a number of creative ways. The best part? You get to decide how it's done. The site features some main links, .

Hello world!

January 14, 2011, 12:50 pm
Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!

Google Apps SLA to Credit Customers for Any Downtime

January 14, 2011, 12:44 pm
Google got bolder with its Google Apps service level agreement Jan. 14, removing the clause that allows for scheduled downtime for its Web-based collaboration software and promising to give customers credit for any downtime. Moreover, the SLA has been improved so that any intermittent downtime of these e-mail and document apps is counted,...

Google Buys eBook Technologies, Is Reader On Way Or Maybe GPad

January 14, 2011, 12:24 pm
Speculation that Google plans on creating an electronic book reader were given more fuel with the company's acquisition of eBook Technologies - "a company that specializes in both hardware and content distribution for electronic readers," IDG News Service reported . The site redirects to the notice "eBook Technologies, Inc. is excited to announce...

MLK Day 2011: a day for community service

January 14, 2011, 11:37 am
"Life's most persistent and urgent question is: What are you doing for others?" - Dr. Martin Luther King, Jr. Next Monday, January 17, marks the 25th anniversary of the Martin Luther King Jr. holiday . We join Americans in celebrating the life and legacy of Dr. King as a company-recognized holiday. You may not know that Martin Luther King Day is...

Dysrationalia: It's Costing You

January 14, 2011, 11:27 am
Last year, I received a perplexing voicemail from the perpetrator of one of the top (alleged) Ponzi schemes of all time. "I want to know your company!," he chirped. Presumably, the fallen guru was seeking reputation management services. I Googled him: it wasn't pretty. You might think it strange that someone thinks they can rescue their reputation...

Google Introduces More 45° Imagery

January 14, 2011, 11:25 am
Between them, overhead satellite images and Street View photos tend to provide Google Maps users with a pretty complete picture of an area.  But - following in Bing's footsteps - Google began to offer 45° imagery last year, and today, Google introduced images of ten new areas. Miss the initial announcement?  45° imagery is about...

Wikipedia Marks Tenth Anniversary

January 14, 2011, 11:22 am
To mark the 10th anniversary of Wikipedia that takes place Saturday, the Pew Internet & American Life Project has released data about who uses the site and how its audience has grown over the years. The percentage of all American adults who use Wikipedia to look for information has increased from 25% in February 2007 to 42% in May 2010. This...

eBay Pays $200 Million to Acquire Brands4friends [Update]

January 14, 2011, 11:06 am
Update: eBay just announced that it has completed the acquisition.  Original Article (12/20): eBay announced that it is acquiring brands4friends, a German online fashion shopping club, for about $200 million. eBay says the move is designed to strengthen its position as a leading online fashion destination in Europe.  The company...

Google's Open Web Advocate Talks White House Web ID Plan

January 14, 2011, 11:01 am
As previously reported, the White House is working on a "National Strategy for Trusted Identities in Cyberspace" or NSTIC, in which it has placed the Commerce Department in charge of an "Identity Ecosystem". The initiative has drawn a mixture of praise and criticism, and judging by our own readers' comments, there is a whole lot of criticism. More...

Jonathan Rosenberg Releases Android Tips and Tricks

January 14, 2011, 10:41 am
Jonathan Rosenberg, the Senior Vice President of Product Management at Google, certainly has more insights into the possible functions of Google devices than others in the industry. As such, when he announced that he'd put together a list of tips and tricks for the new Android OS, it was well worth paying attention to. The .

Mobile App Offers Tax Filing For iPhone And Android

January 14, 2011, 10:30 am
TurboTax has introduced SnapTax, a mobile app that lets people file their taxes from their iPhone or Android devices. SnapTax allows users with simple returns to take a photo of their W-2 with their mobile phones and then automatically enters the information into their tax return. Users answer a few basic questions, review their their return for...

Evercore Upgrades Google Ahead Of Q1 Report

January 14, 2011, 10:30 am
There are six days to go until Google announces its first quarter financial results, and as people begin to weigh in with predictions, the analysts at investment banking firm Evercore are optimistic that things will go well. Indeed, Evercore upgraded Google and raised its price target today. With respect to the first half of that development,...

Mr. Cutts Goes To Washington, Testifies Google Has Integrity

January 14, 2011, 10:19 am
As the US government continues peeking over the fence into Google's various businesses, in a (defensive? offensive?) move - Matt Cutts spends some time with the FTC. From the article at Search Engine Land: "The head of Google's search spam fighting team, Matt Cutts, is in Washington DC this week, doing an “educational tour” to explain to US ...

The Google Earth Treadmill: A New Way to Explore the World

January 14, 2011, 10:04 am
If you stepped out onto my balcony right now, you'd see your breath fogging up instantly. Your fingers and toes would probably go numb within a few seconds. If you spat, it might turn to an icicle before it hit the ground. It's for this reason that I usually find myself less fit during the winter; I hate going outside when it's this frigid, and my...

Yahoo's Profit Margins Decrease Despite Search Share Growth

January 14, 2011, 10:04 am
The web advertising war is a vicious one, with a large number of competitors in the field. The dominant player is Google, with AOL, Microsoft, and Yahoo all playing their part here. The site Facebook doesn't compete directly here, as its advertisements are limited to its own property, but it nonetheless siphons off advertiser dollars that may have...

Social Media BOOM & Other Web Use Figures from 2010

January 14, 2011, 10:04 am
If you pull everything in a computer far back enough, what you'll wind up with is nothing more than a sequence of numbers " zeros and ones, specifically, that create everything we see online and offline. These numbers are certainly vital to the world of the web, but there are also plenty of other figures that arise which bear some recognition....

SEOChat on Content Marketing and SEO

January 14, 2011, 9:44 am
Last night I had the privilege of being the guest on #seochat - a fairly new but very active Twitter Chat that happens on Thursday nights at 8pm CT. Twitter chats are familiar territory and can be very engaging, especially when they're as well run as #seochat. Thanks to @DanPatterson for inviting me. You can read the whole transcript of our...

Google and the New IP Holiday

January 14, 2011, 9:44 am
The internet, despite presenting the sort of outward simplicity that allows my grandmother to get on and send me emails (asking if I'm eating my vegetables and when I'm planning on getting married), is a very complex mechanism filled with moving parts. One of the important technologies behind access to the Internet is the "internet protocol."...

Google Translate's Impressive Update

January 14, 2011, 9:44 am
As a leader in the search engine industry, Google is a familiar name around the world. Even in locations where it's not the top search engine, it's often fresh in the minds of users thanks to additional, helpful features. Google certainly has no shortage of those, and one of their more popular services is the "Google Translate" utility. This...

Hotpot Comes to the iPhone

January 14, 2011, 9:44 am
Of the dozens of Google services out there, it's fairly clear which one they're focusing on. Hotpot, with its ability to compete directly against comparison and review sites like Yelp or TripAdvisor, as well as the possible path it opens up into social, has been getting more advertising attention than any other single Google line. And if the...

comScore Assigns Gains To Google, Bing In December

January 14, 2011, 9:08 am
New stats from comScore are out, and as seen by the research firm, it seems the December search market was an eventful place. Google and Bing both managed to increase their market shares, while Yahoo saw a somewhat substantial drop occur. Let's start at the top. According to comScore, Google's market share rose to 66.6 percent,

AOL Adds New Content Partnerships

January 14, 2011, 9:08 am
AOL has reached new content partnerships with Sporting News, Everyday Health and Move Inc as part of its strategy to create unique original content. AOL will be doubling down on our strategy in 2011, said Tim Armstrong, Chairman and Chief Executive Officer, AOL Inc. As part of that effort, we will be partnering with companies in areas that add...

Building a Better Twitter Following

January 14, 2011, 8:52 am
The concept of quality over size when it comes to an audience is nothing new, and frankly when it comes to social media, the sermon is getting a little tired. We've heard it plenty of times. However, Twitter has been sharing some interesting information on its media blog lately that really drives the point home, providing data to back up the...

Five Steps to Constructing an Exceptional Content Experience

January 14, 2011, 8:42 am
Remember when you could simply sit down and pound out your "web log" post in 10 minutes? Well those good ol' days are over. Today, millions of blogs and other types of content are competing for your readers' attention. Slicing through the clutter means taking your content writing skills to a whole new level. The best way to bring your A-game is to...

Windows Phone 7 " How's It Doing?

January 14, 2011, 8:16 am
The world of mobile access is mostly being contested by Android and Apple, both of whom have massive app markets and wildly successful devices to their credit. Windows Phone 7, however, is Microsoft's attempt to both enter the playing field and further the efforts of promoting Bing for mobile. The question that remains is: How .

Survey: Mobile Gives Shoppers Advantage Over Store Associates

January 14, 2011, 8:06 am
In case you have been living in a cave or are already in line for the iPhone from Verizon there is trouble in the world of customer service and support these days. The Internet has obviously created a legion of well-informed consumers but the surge in mobile Internet usage and apps for mobile has created a legion of super informed customers at the...

Facebook Desktop Sends You Notifications Without Browser

January 14, 2011, 7:17 am
A computer scientist named Charles Bihis, who works for Adobe, has created a desktop client for Facebook, fittingly named Facebook Desktop. The app is a side project for Bihis, and is not directly affiliated with either Adobe or Facebook, but Facebook users may find it useful nonetheless.  It's a notification engine that gives Facebook...

Preview Google Search Results in the Right Sidebar with SweetSearch (Google Chrome)

January 14, 2011, 7:14 am
I've been using Fridays to share new fun browser extensions related to SEO, search and social media for about two years now. I've shared quite a few FireFox addons that allow for some new searching experiences (like Interclue addon that makes results page more informative and allows for a fun way to preview results or SearchBastard that allows to...

How to Track Your Social Media Campaign Success

January 14, 2011, 6:22 am
Online social media networks are powerful tools for enhancing your company's marketing efforts. The best part about these online networks is they are mostly free, which means you can reduce your marketing budget while increasing the company's exposure to new markets. However, many companies are beginning to realize that simply creating corporate...

Win a Copy of The Facebook Marketing Book!

January 14, 2011, 6:12 am
With Facebook being in everyone's faces 24 / 7 these days it's no wonder that every marketer feels like they need to be there. Of course, having the desire to be there and having the knowledge to be there in a way that impacts business are often two very different things. We had a chance to talk with Dan and Alison Zarrella, the husband and wife...

Google Chrome Ads All Over AdSense

January 14, 2011, 5:08 am
My website's niche has wide range of advertisers, but for quite few weeks i am seeing all the major spots are being used for Google itself for Adsense and Crome.My website is not related to internet or any kind of educational program, then why google is using it for adsense and crome ads?

Age of Site and Old Links - Whiteboard Friday

January 14, 2011, 12:33 am
Posted by Aaron Wheeler Lately, we've been seeing a lot of chatter on forums about the age of domains and links. No, we're not talking about the Age of Domains and Links - that time is already upon us (we call it "The Internet")! Instead, note those lowercases - we are talking about the birthdays of domains and links and whether or not age...

Business Blog Management Tips

January 13, 2011, 11:16 pm
It takes a variety of different elements to make an e-commerce blog successful in today's marketplace and it calls for a few different cylinders chugging at the same time to create a nice flow of steady traffic. There is so much going on in the search results today that it really requires a few different efforts to increase your branding and...

Bubble Bubble, Boil and Trouble: Is Facebook Stirring Tech Bubble?

January 13, 2011, 9:18 pm
Seems talk of another tech bubble occurring in the stock market has been making the rounds of numerous publications. "Thanks to Goldman Sachs' latest cash infusion of about $450 million with a commitment to raise another $1.5 billion, Facebook has become the lightning rod for debate over whether these new Internet hotshots possess the...

Extreme Email Experiment: How Much Is Too Much?

January 13, 2011, 7:32 pm
How much email is too much? Could you send an email every day to a B2B list? This story examines what to expect if you turn up your B2B email frequency.

Yahoo/Microsoft Search Alliance Expands to 3 More Countries

January 13, 2011, 7:25 pm
Microsoft is now serving Yahoo's organic search results in three new countries, Yahoo announced today. Click to read the rest of this post.

Football, hot wings, cars, commercials

January 13, 2011, 7:25 pm
Ready for some football? Or perhaps some Garlic Ginger Chicken Wings ? For the third year running, we're proud to launch the Ad Blitz Pre-Game program , sponsored by Chrysler. Ad Blitz is a one-stop shop for anything and everything related to the NFL Playoffs, the Super Bowl and Super Bowl parties. This includes, but is not limited to, NFL Playoff...

Has Your Horoscope Changed?

January 13, 2011, 7:04 pm
by Claudine Zap Fans of the Zodiac have been bombarded with the unsettling news that their astrological sign may not be what they thought. The horror of switching from Gemini to Taurus had people rushing to the Web for answers, sending searches for " zodiac signs " into the stratosphere. So has your sign changed? Probably not . But it all depends...

Lost 'Aliens' Game Discovered

January 13, 2011, 6:33 pm
by Mike Krumboltz Attention all old school gamers. If you thought you played every 8-bit Nintendo game under the sun, we've got news for you. There is another. That's the good news. The bad news is: You'll never play it. uncovered a long forgotten gem based on the "Alien" film franchise. The game, a side-scroller which features a pixelized...

Android Takes Top Spot for Ad Impressions on Millennial Network

January 13, 2011, 5:19 pm
iPhone, iPhone, iPhone — sometimes it seems like it’s the only game in town, but according to ad network Millennial Media, it’s Android for the win, at least at the moment. Tech Crunch says that Millennial reaches 81% of the mobile web users in US, so their numbers are a pretty solid gauge for mobile as a whole. When they...

Unusual Birthdays Stir the Web

January 13, 2011, 5:11 pm
by Mike Krumboltz Most birthdates are pretty ordinary, but some can be real conversation starters. For example, anyone born this past Tuesday will always have a go-to story to break the ice. After all, a 1/11/11 birthday is pretty cool. Vanessa Doyle hopes that day was lucky, too. She and her husband chose to deliver their new son Dalton on...

Rumor Points To More Problems For Google-ITA Deal

January 13, 2011, 4:50 pm
Don't call your stockbroker or even place an informal bet just yet. The latest info on the proposed Google-Fairsearch deal represents a rumor twice over. Still, a report's indicated that the Department of Justice might decide to step in and stop the acquisition. Sara Forden and Jeff Bliss wrote this afternoon, "The U.S. Justice Department is...

Foursquare Launches Quest to Get More Local Businesses

January 13, 2011, 4:19 pm
Foursquare announced the expansion of its "Ambassador Program", a pilot program the company launched last year that lets users get their favorite venues signed up for the Foursquare's Specials platform . The program is designed to get more businesses on Foursquare. "It's a pretty simple idea: if you're passionate about foursquare and want to help...

Link Building Training - Strategies, Tactics and Tips

January 13, 2011, 3:54 pm
Posted by willcritchlow Want to know more about link building? I've got something you might be interested in. For the first time ever, we are running one-day seminars dedicated purely to link building: London - 18th March 2011: (tickets cost £399 +VAT - or £299 +VAT with SEOmoz PRO membership ) - book now New Orleans - 25th March 2011: ...

Bing-Yahoo Transition Moves Forward In Australia, Brazil, Mexico

January 13, 2011, 3:12 pm
Australia, Brazil, and Mexico have populations of 22.5 million, 190.7 million, and 112.3 million people, respectively. Which adds up to 325.5 million potential users, all in all. It's a big deal, then, that the Bing-Yahoo search transition progressed in these three countries today. Kartik Ramakrishnan, who holds the very relevant title "Vice...

PayPal Provides Payment Solution for New WebMatrix

January 13, 2011, 2:57 pm
Today, Microsoft launched WebMatrix , a new tool described as a way to make web development easier for people of all skill sets - from the novice to the expert. Now, PayPal has announced the PayPalX helper built specifically for Microsoft's offering. PayPalX Helper lets developers integrate payments within their web sites or e-commerce...

EU Asks Advertisers: Does Google Manipulate Its Search Results?

January 13, 2011, 2:21 pm
Hey, advertisers in the European Union. Does Google give you better organic results if you spend more in AdWords, or have they promised you higher rankings if you spend a little more? The European Commission (EC) wants to know all about it. Click to read the rest of this post.

John F. Kennedy Archive Moves Online

January 13, 2011, 1:56 pm
The John F. Kennedy Library Foundation has introduced the nation's largest online digitized presidential archive, offering access to papers, records, photographs and recordings of President Kennedy's thousand days in office. The collection includes  the President’s Office Files; the Personal Papers of John F. Kennedy; the Outgoing...

7 Ways to Use Raven for Link Building

January 13, 2011, 1:47 pm
I spend most of my time in the trenches doing link building. I’ve recently been looking around at tools available to improve my processes and scale up my efforts. So I spent this week poking around Raven internet marketing tools. I think I used my first “Raven” tool back in 2004, back when Raven was Sitening and they were developing tools...

Google Hiring Mobile Payments Specialist with NFC Chops

January 13, 2011, 1:35 pm
Yes, there will be a Google mobile payments system. It's now a matter of when, not if. A week ago, BusinessWeekBloomberg said Google is building a payment and ad service consumers would use to buy goods from their Android handsets. The service is powered by near field communications short-range wireless technology, which will let users buy...

Will Apps Unravel the World Wide Web?

January 13, 2011, 1:20 pm
The title we went with on this article may come off as a bit sensational, but some pretty high profile web veterans might not think so.  Speaking at Bristol University in the UK, Wikipedia founder Jimmy Wales, had some less than positive things to say this week about the direction the web is taking - the app direction. As quoted by...

Germany Threatens to Fine Companies That Use Google Analytics

January 13, 2011, 1:14 pm
Concluding that Google hasn't adequately complied with their demands, German data protection officials are warning that web companies in the country could face a "steep fine" if they use Google Analytics. Click to read the rest of this post.

The Great Nexus S Space Voyage

January 13, 2011, 1:09 pm
Google has been criticized for certain product launches over the last couple of years. Their Google Wave project quickly bit the dust, their Nexus One phone was broadly seen as a failure, and a large chunk of their Google TV lineup is currently being delayed. However, despite the failures of its predecessor, the new Google .

My CEO does not believe in paid search

January 13, 2011, 12:59 pm
by Mike Moran At a recent Webinar on search marketing, I received a plaintive question from a participant. She had listened carefully to all my advice, but practically wailed into the phone, "My CEO does not believe in paid search. What can I do?" If you've run into this situation, you needn't be as worried about it as she was. The first thing for...

Paid Search Metrics Report from Efficient Frontier on Search Engine Land

January 13, 2011, 12:43 pm
Just a quick heads up that Search Engine Land put up a post the other day about how the Yahoo! and Bing transition has produced some positive trends for search marketing agency Efficient Frontier (details on the EF blog ). Ill let the authors of those posts present the details via the links above, but heres a quick graphic from Efficient Frontier...

PayPalX Introduces WebMatrix Helper Tool

January 13, 2011, 12:38 pm
Happy new year to all of you and hope you all have a beautiful year ahead. As you might have heard today, Microsoft announced the availability of Microsoft WebMatrix, a new online software offer that streamlines website development and makes it easy to set-up websites from popular open-source apps.

YouTube Highlights 1/6/2011

January 13, 2011, 12:12 pm
This is the latest in our series of YouTube highlights. Every couple of weeks, we bring you regular updates on new product features, interesting programs to watch and tips you can use to grow your audience on YouTube. Just look for the label " YouTube Highlights " and subscribe to the series. - Ed. Happy New Year! Since our last update, we've...

Ricky Martin's New Single - and a New Outlook on Life: Be Happy

January 13, 2011, 12:07 pm
by Claudine Zap Ricky Martin is happy. Really, really happy. He's got proof: The pop sensation's first music video to come out since he came out, called " The Best Thing About Me Is You ," is an upbeat pop tune with a message to match. The anthem to his new "be happy" philosophy starts out looking like an "Amnesty International promo clip," as the...

People Want More Information About Doctors Online

January 13, 2011, 11:52 am
U.S. adults with a primary care physician spend more time researching the latest electronic gadget or a gift for a friend than they do choosing a doctor, according to a new study released by Insider Pages and conducted by Harris Interactive. At the same time, the majority of U.S. adults with a primary care physician wish they could find more...

Experian Hitwise Records Another Bing Bump In December

January 13, 2011, 11:24 am
Last month, Bing employees got a present of sorts, only this wasn't the type of thing a person can stuff under a tree or into an envelope.  New data from Experian Hitwise instead indicates that Bing's share of the search market rose by five percent between November and December. That's significant on its own, considering how well and how...

Keyword Temperature and Other Exotic Metrics

January 13, 2011, 11:15 am
* Do you measure keyword temperature to improve your SEO? You don't? Well what about keyword density ? Also there are other exotic metrics​ to fool you into believing you do something for your site's SEO. Sounds weird? Then read on. The story starts like this: In recent days I've been haunted by the ghastly specters of the past. In several...

Conquer tax season with integrated finance apps from the Google Apps Marketplace

January 13, 2011, 11:05 am
Editor's note: This is the latest in a series of posts on apps or topics in the Google Apps Marketplace that have caught our eye here at Google. We'll do this every so often as we see things we'd like to share. Look for the label " marketplace highlights " and subscribe to the series if you'd like to stay tuned. As we work our way into the new...

Guest Post: The Commissioner of Tailgating shares his tips for throwing the best end-of-season football party

January 13, 2011, 11:05 am
When the two best pro teams square off at Cowboys Stadium in Dallas on February 6th, football fans in parking lots and homes across the US will be looking to their hosts to put on the ultimate football party. Last years Saints vs. Colts matchup broke ratings records with 106 million viewers so this years big game is bound to be quite a show. But...

Microsoft Launches WebMatrix Web Dev Tool with Built-in SEO

January 13, 2011, 11:00 am
Microsoft has released a new web development tool called WebMatrix , which the company says is designed to let developers of "all skill levels" create, customize, and publish websites to the Internet. WebMatrix brings together a Web server, a database, and programming frameworks, letting users code, test, and deploy both deploy both ASP.NET and...

Zillow Adds Real Estate Agent Ratings

January 13, 2011, 11:00 am
Real estate website Zillow has introduced a new feature that allows home buyers and sellers to search for local real estate agents based on ratings and reviews. When people use the Zillow Directory to search for a real estate agent in their area, results are sorted by local agents with the highest overall ratings and the largest number of reviews....

34.7 Million Internet Users in the U.K. Watched 6 Billion Videos in November 2010

January 13, 2011, 10:49 am
With SES London 2011 just around the corner, comScore today announced that 34.7 million Internet users in the U.K. watched 6 billion videos in November 2010. That's an average of 173 videos a month per British viewer. * Click to read the rest of this post.

Update on Global Yahoo! and Microsoft Search Alliance

January 13, 2011, 10:49 am
The Yahoo! and Microsoft Search Alliance team has reached yet another important milestone today. As planned, we are moving forward with the global transition of certain Yahoo! Search back-end functions to Microsoft's search platform, and have just completed this process for organic search in Australia, Brazil and Mexico. This news is another step...

CityVille Hits 100 Million User Mark

January 13, 2011, 10:44 am
Less than two months ago, something called "CityVille" launched on Facebook. Now, statistics indicate it's hit a tremendous milestone - the 100 million user mark - making the game a huge success and its creator, Zynga, a good deal richer. You can have a look at stats from AppData that put CityVille right on the verge below. Meanwhile, the game's...

How to make more money in 2011

January 13, 2011, 10:18 am
2011 has been called "The Year of Content Marketing" - and that means many exciting income opportunities for smart SEO copywriters. Whether you're a seasoned pro or a SEO copywriting newbie, we all want to make mo' money this year. Here are some places to start: Done some great writing? Ask your client for a testimonial. This is such a fundamental...

Google and the Biggest Smartphone Ever

January 13, 2011, 10:13 am
Have you been longing for a smartphone with a bigger screen? Do you want to feel like you're watching a high-definition plasma TV while you browse through your apps? Well, Google may have just the phone for you: a forty-two inch Nexus S smartphone, available for your viewing pleasure at Best Buy. The good news? .

Facebook Groups As A Small Business Intranet Option

January 13, 2011, 10:13 am
When Facebook Groups was unveiled last year , I was skeptical. Facebook tinkers with its platform so much (to its credit) that I sometimes just tune out. Professionally, I need to know about these changes. And, more importantly, I need to know how they impact my clients. But, this one just didnt do much for me. Until I started revisiting the tool...

German Government May Fine Businesses for Using Google Analytics

January 13, 2011, 9:22 am
How much do you rely on web analytics? Probably a great deal, and with good reason. It's incredibly hard to get ahead online without looking at analytics and using that information to your advantage. Many of you probably use Google Analytics for this, but what if the government threatened to fine you for doing so? That is what appears to be...

Yahoo Launches Online Sports Magazine

January 13, 2011, 9:22 am
Yahoo Sports has launched ThePostGame, an online magazine it says covers the world of sports from a lifestyle and entertainment perspective. ThePostGame features one-on-one interviews with athletes and coaches, The High Five, a daily line up of the five most popular sports links and original content from sports related blogs. The Yahoo Yodel...

How to Get Facebook Fans: The Easy Way and The Hard Way

January 13, 2011, 9:11 am
Have you ever found an easy and superior way to do something, then watched in bafflement as people insist on doing it the hard way? You will never make money on Facebook if you have the wrong fans. And the best way to get the right Facebook fans for your business is with Facebook ads.

MySpace CEO Admits Sale, Merger, Spinoff Possibilities

January 13, 2011, 9:06 am
In an attempt to increase its appeal, homeowners often clean, repaint, and recarpet a house before trying to sell it. And similarly, following a talk by CEO Mike Jones, it's starting to look more and more like a significant overhaul and major layoffs at MySpace are geared towards helping News Corp. get rid of the property. This doesn't quite...

Why Every Smart Small Business is in the Media Business

January 13, 2011, 9:01 am
Change ' and it's not the kind rattling around in your pocket. We're talking about the kind of change that keeps you up at night. The kind that makes you wonder why, for all your marketing efforts, not enough folks are finding and doing business with you. What can you, the small business owner, do about it? For starters, start thinking like a...

Online Video: The Best 2010 Articles And Reports From MasterNewMedia

January 13, 2011, 8:58 am
As eMarketer forecasts that by 2014 77 percent of US internet users will consume online video, it starts to be evident that online video is fast becoming a major opportunity for many publishers. Photo credit: lepas2004 For brands, online video offers an opportunity to engage and communicate more effectively to their customers. For publishers,...

Blog Posts To Read for January 13, 2011

January 13, 2011, 8:46 am
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Location based marketing vs. location based services This post discusses the difference between location based marketing and location...

Which Parts of Your Company Should Be Listening to Social Media

January 13, 2011, 8:31 am
Co-authored by Jay Baer and Amber Naslund Once upon a time, customer contact was centralized around the switchboard, and the phone was the preferred method for communication between companies and customers. When it rang, you answered, because it was likely a customer or a potential customer on the other end of the line. Now, the calls are coming...

Study Shows Simplicity Is Top Customer Preference

January 13, 2011, 8:25 am
It looks like the online space may have pushed the envelope just far enough with logins, memberships and requirements that the customer is pushing back. As a result companies and agencies alike are listening. Or at least they say they are in a survey conducted by Econsultancy, the 2011 Customer Engagement Report 2011 ( Study for purchase here ....

comScore Launches Video Metrix 2.0 in the UK to Measure Evolving Online Video Landscape

January 13, 2011, 8:15 am
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the UK launch of Video Metrix 2.0, the next generation of comScore's industry leading online video measurement service. The new service offers several enhancements - including reporting of online video ad impressions - designed to better align with the...

Celebrities Don't Always Appear To Help Advertising Effectiveness

January 13, 2011, 8:07 am
As the most significant event in advertising grows nearer, it will be interesting to see how many brands enlist the endorsement services of celebrities during the Super Bowl.After all, popular wisdom asserts that getting a celebrity endorsement is a tried-and-true, simple-to-implement way to maximize advertising effectiveness. Sure, it's...

Google's Gifts to Charity

January 13, 2011, 8:05 am
Google is no stranger to charity. You can say whatever you want about the motivations of big businesses when it comes to giving " whether you think they're truly noble, just doing it for a tax break, or are making a calculated PR move " but the reality is that as the leader in the .

YouTube Now Exceeds 200 Million Views a Day on Mobile

January 13, 2011, 7:54 am
Yesterday, the YouTube Blog buried its lead. Midway through a post that proclaimed " Music videos now on YouTube app for Android ," was the really important news for marketers: "YouTube now exceeds 200 million views a day on mobile, a 3x increase in 2010." Click to read the rest of this post.

Top 5 Car Execs to Use Twitter

January 13, 2011, 7:54 am
Top executives enjoy using Twitter because it gives them an opportunity to connect directly with an audience that is too often distanced by countless layers of mid-management. This access, a success with politicians, has proven to likewise be successful for business executives and celebrities. Below is a list of the five car executives who have...

iOS 4.3 Beta Reveals New iPhone, iPad Features

January 13, 2011, 7:44 am
Apple's iOS may have been s urpassed by Android on Millennial Media's network , but iOS is stealing the headlines this week. It began with the announcement from Apple and Verizon that the iPhone would be available for Verizon subscribers next month . One of the big draws to the Verizon version was that it could serve as a personal Wi-Fi hotspot...

YouTube Now Exceeds 200 Million Views a Day on Mobile

January 13, 2011, 7:34 am
Yesterday, the YouTube Blog buried its lead. Midway through a post that proclaimed "Music videos now on YouTube app for Android," was the really important news for marketers: "YouTube now exceeds 200 million views a day on mobile, a 3x increase in 2010."Click to read the rest of this post...

Ad Text Display URL - What to Test

January 13, 2011, 7:34 am
Last month we talked about what to test with Ad Text , and mentioned one element you can test in your ads: the display URL. In that post we outlined a few different possible display URL approaches you could take (in this example we're bidding on the term personalized gifts): Different Display URL - The display URL can sometimes have a non-trivial...

Google Buys eBook Technologies to Provide Richer e-Reading Experiences on Tablets

January 13, 2011, 7:13 am
eBooks and e-readers are big business these days. Amazon's Kindle recently became the company's best-selling product ever , and its competitors have done pretty well too. Now tablets are coming out of the woodwork to go head-to-head with Apple's iPad, and these are also ideal for reading eBooks (some with Android). Add to the mix, Google's recent...

Social Networking and SEO: Why Engaging Boosts Rankings

January 13, 2011, 7:13 am
SEO means more than just Search Engine Optimization; it also means Start Engaging Others. But, why should you be engaging your employees, your customers, your potential customers, even your competition? To boost rankings, of course! Wielding Social Media as a tool of mass connectivity is the future of SEO. Gone are the days of only link building...

Don't Count Out LivingSocial As It Buys Majority Stake In European Deal Site

January 13, 2011, 7:08 am
In the online deal space there is no doubting that Groupon is the 800 lb gorilla of the bunch. They have just received a whole lotta cash for their operations and their shareholders and are busy buying up competitors. Every space, however, has its initial competitors that put up a fight for a piece of the pie. In the case of location based...

Publisher IDG Launching Private Ad Exchange

January 13, 2011, 7:03 am
IDG, publisher of technology titles such as Computerworld, Macworld and PCWorld, has formed its own private advertising exchange consisting of 450 tech-focused websites into which a select group of advertisers will be able to buy advertising.The private exchange, called, will launch in February and represent 90 million unique...

Social Media Overload: When is Enough Too Much?

January 13, 2011, 6:58 am
The onslaught of new social media sites has fundamentally changed the role of any marketing or communications professional. Every day millions of users are spending significant periods of time on social networks. In 2010, social media use represented 22 percent of the time spent online by users. The impact of social media on business cannot be...

Don’t Count Out LivingSocial As It Buys Majority Stake In European Deal Site

January 13, 2011, 6:54 am
In the online deal space there is no doubting that Groupon is the 800 lb gorilla of the bunch. They have just received a whole lotta cash for their operations and their shareholders and are busy buying up competitors. Every space, however, has its initial competitors that put up a fight for a piece of the pie. In the case of location based...

The Future Of E-Commerce And Online Business

January 13, 2011, 6:52 am
We all know that the Internet has become the lifeline of any business. The simplest definition of Business is - Any activity or transaction which involves the exchange of goods and services with an objective of earning an income by making a profit. If this very transaction is executed over the internet it is called E-commerce. The current trends...

Google Launches 'Engage' In US and UK For Smaller Agencies

January 13, 2011, 6:05 am
Are you a US or UK-based Webmaster? Web designer? SEO? Marketing consultant? Freelancer? or offer web related services to small and medium businesses?We recognize that many SMBs rely on freelancers and small agencies to create and manage their online presence as well as help them with their online marketing.To make the jobs of these agencies...

TechCrunch, Engadget and AOL: Great Theater, Great Dysfunction or Both?

January 13, 2011, 6:01 am
Here at Marketing Pilgrim we have carved out a very specific niche in the Internet marketing blog space. We are not here to break stories. Why? Because that takes a different skill set than we have and, honestly, it's a lot of work. Instead we help our readers see some of what we consider to be top stories that are of interest and we put our spin...

U.S. Search Share December 2010

January 13, 2011, 5:50 am
Google accounted for 69.67 percent of all U.S. searches conducted in the four weeks ending Jan. 1, 2011. Bing-powered search received 25.77 percent of searches for the month, with Yahoo! Search and Bing receiving 15.17 percent and 10.60 percent, respectively.Bing and Yahoo! Search achieved the highest success rates in December 2010, meaning that...

Android Surpasses iOS For First Time on Millennial Media

January 13, 2011, 5:15 am
Millennial Media has released its monthly Mobile Mix report looking at the smartphone market for the month of December. For the first time, Android surpassed iOS as the largest smartphone OS on the Millennial network, with an 8% increase month-over-month and 46% impression share on the firm's network in December. iOS currently has a 32% share. For...

Email Marketing is Dead - The Statistics and Social Proof

January 13, 2011, 4:45 am
Prepare to be confronted! In fact the digital marketing world may claim that we are borderline insane, however the powerful variable which continues to influence the serge of the digital marketing industry into the 21st century is simple – Statistics don’t lie.

Reverse Engineer the Search User

January 13, 2011, 3:42 am
* Michael Martinez of SEO Theory published an article a few days ago that explains in depth how useless it is to chase Google's algorithm. I won't repeat what he wrote here, you can read his explanation in case you haven't yet: Martinez refers to reverse engineering the Google algorithm as futile and decries good old ranking factors as obsolete. I...

Google Adsense – Continue Experimenting?

January 13, 2011, 2:19 am
It has only been several months since Google had announced and completed the “New Adsense” – a redesign of the familiar GUI, adding several features to impress the users. And here it is – they are already adding more attributes to the popular money-making feature. According to recent report, there will be now more things you could do...

FourSquare Quietly Posts New Rules

January 13, 2011, 12:42 am
FourSquare has added an updated Do's and Don'ts list in their "house rules" page. "The guidelines set by our community for how to make the most of foursquare and have the most fun," the site calls them. The ruling on "jumping" - the signing in to numerous places around the world when you were never there to collect badges. " Don't check in when...

Make Your Content Stand Out!

January 12, 2011, 11:10 pm
You see it and read all over the web how important it is to continuously put out great content but what about making it stand out and count? It is more than just writing and article or a press release but now you have to be able to draw some attention to that writing piece. Here are some ideas to help make your content stand out: Your Title Your...

Dropping in to See What Condition Your Condition is In - Part II

January 12, 2011, 9:48 pm
by Stoney deGeyter In the last post, we explored five of the Top 10 Guidelines to Establishing Web Credibility , provided by Standford back in 2002. Still relevant today, here we'll explore the remaining 5. Design your site so it looks professional (or is appropriate for your purpose). We find that people quickly evaluate a site by visual design...

How Many Links Is Too Many?

January 12, 2011, 9:17 pm
Posted by Dr. Pete There's a long-standing debate in SEO about the maximum number of links that you should place on any given page. If you use the SEOmoz PRO Campaign Manager, you may have seen a warning that looks something like this: Digging deeper into the "Too Many On-Page Links" warning, you'll see the message: You should avoid having too...

New Customer Support Center in Malaysia to Serve Asian Users

January 12, 2011, 8:36 pm
Hi everyone - This is Sarah Deaton PayPal's senior director of customer service and operations for Asia Pacific. I know that we are all working hard 24×7 every day to serve our millions of customers in 190 markets - and I also know that YOU are at the heart of everything we do. It is critical to make sure that we have the capacity to provide...

Time Inc. Merges Print and Digital Sales Units

January 12, 2011, 7:55 pm
There was a day when offline and online were two very distinct paths through life. These days, however, that's not really the case. Watching TV and reading for pleasure used to be strictly offline behaviors but now many people do both online. Why go to the computer to get your email when you can get it on your phone? And thanks to Samsung, I now...

Scribed Opens to Ads Aimed at an Intelligent, Affluent Audience

January 12, 2011, 5:46 pm
Scribd, the YouTube of print materials, is getting into the ad business with the help of Geoff Hamm formerly of Electronic Arts. Scribd is an interesting animal that went from online document repository to social networking site with an emphasis on reading. Where it differs from a site like Good Reads, is that Scribd relies on its community...

USA Today FourSquare Partnership Smart Social Review Play

January 12, 2011, 5:10 pm
USA Today announced it was adding 250 Top Ten Places articles to its FourSquare account and its intention of adding more, "Foursquare has been reaching out to media companies and inking partnerships over the past year, landing big-name publishers such as The Wall Street Journal. Foursquare Founder Dennis Crowley said last summer that the company...

More Updates for Google AdSense

January 12, 2011, 5:00 pm
Google debuted a new look for AdSense back in November, and today announced some more updates and new features. They are: Click to read the rest of this post.

Top 3 High-ROI Marketing 'Bargoons' for 2011

January 12, 2011, 4:34 pm
Until this global recession goes away, we'll all be forgiven for wanting huge bang for buck in our marketing efforts. For folks with a lot of experience, I thought I'd put the question to them: what have they stumbled on in their career that provided a lot more mileage in terms of ROI than they would have expected going in? My inbox was flooded...

SEO Traffic is the CLEANEST and MOST VALUABLE Traffic Online

January 12, 2011, 4:34 pm
Microsoft Revenue Per Click Equals Google's Microsoft adCenter has recently increased their revenue per click to match Google, in spite of having a small chunk of the search market share (maybe 25% between Bing and Yahoo! Search to Google's ~ 75%). All we hear about Google's love for the scientific method , the superiority of their relevancy...

Google Attempts Real-Time (And Audible) Translation

January 12, 2011, 4:34 pm
Language barriers can be incredibly frustrating. There's nothing quite like facing another intelligent human being and realizing you'll both have to mime things for the next five minutes in order to have any chance of understanding each other. But Google's attempting to fix that with a new "Conversation Mode" in Google Translate for Android. A...

Edward Furlong Returns

January 12, 2011, 4:19 pm
by Mike Krumboltz Back in 1991, "Terminator 2: Judgment Day" launched Edward Furlong's career. Playing the film's hero John Connor, Furlong gave an impressive performance, holding his own with a pre-Governator Arnold Schwarzenegger. A few roles followed, but Furlong never matched that level of epic success. This weekend the actor, who was recently... Shortener API Released to Devs

January 12, 2011, 3:53 pm
While there are plenty of markets that Google enters for the sake of spreading word, increasing market share, or gaining additional income opportunities, there are at least a few that are incidental. This is the case with, a shortener akin to or moo.url that trims down long site addresses to a simple 12-character URL. was...

German Officials Fight Google

January 12, 2011, 3:53 pm
When looking at the amount of control that government exercises over businesses, the U.S. Government is comparatively lenient when contrasted with European countries. This has made visible impact on technology in these different sections of the globe, with browser functioning, search site popularity, and even available services changing based on...

Google Actively Addressing Android UI Issues

January 12, 2011, 3:53 pm
Google started so successfully because the company was made up of two brilliant innovators who clung to some unrelenting dreams. The story of the company's success since then may just be more of the same, since so much of what drives the company " including the new fields Google is able to enter " stems from nothing more or less than their people...

Android and Facebook : Teaming Up?

January 12, 2011, 3:32 pm
What is the "one real threat to Google"? If you answered Facebook , well, you probably already know my opinion . Still, there's no denying that Facebook and Google are two of the biggest giants in the field, and their business plans, while not directly competing, aren't exactly friendly to each other. Now, however, it seems that Facebook and...

Microsoft Fights Down App Store Trademark

January 12, 2011, 3:32 pm
Whenever we refer to the various application lineups from the current players in the smartphone industry (Apple, Android, WP7, RIM), we refer to the storehouse of apps as the "app store" or "app marketplace." The term "app store" was first coined by Apple, and the term "app" served there as a shortened version of both "Apple" and "application."...

Study Shows Google Android as More Vulnerable than iPhone

January 12, 2011, 3:32 pm
When we discuss Android phones, we inevitably talk about the iPhone as well. After all, the iPhone is currently running neck-and-neck with Android phones (25% to Google's 26%). We discuss many of the reasons for Android's growing success, as well as how Apple is pushing the limits on their end. One we've failed to cover, though, is antivirus...

Econsultancy: UK SEO Market Grew By 16 Percent Last Year

January 12, 2011, 3:27 pm
The term "austerity" was almost omnipresent in British culture last year, with budget cutbacks being discussed on a regular basis by just about everyone. Only it seems the search industry came out more than okay, as a new report from Econsultancy indicates the UK marketplace for SEO came to be worth roughly $680 million. Indeed, Econsultancy's...

Is New Ask Feature a Response to Growing Interest in Quora?

January 12, 2011, 3:12 pm
Ask announced today that it is rolling out the ability to personalize the Q&A experience, which has become the core focus of the site. Ask users can use the "Browse by Interests" tab to view questions/answers (content) that are relevant to them, which should make the experience a great deal more useful. "This personalized experience is part of...

Google Hotpot Adds "Friend" Feature, Re-Attempting Social?

January 12, 2011, 3:12 pm
Fiasco. Disaster. Painful to look at. A gross miscalculation. These are just a few phrases we could accurately use when describing the results of Google's last foray into social with its Buzz feature. This essentially negligible section of the social networking scene seemed to show one thing quite strongly: Google should stick to what it knows,...

Microsoft's IE VP on Losing the Browser War

January 12, 2011, 3:12 pm
We've been reporting recently on the dwindling success of Microsoft Internet Explorer both in the U.S. and across Europe . While there's little doubt that IE is hurting stateside, the more pressing concern for Microsoft is that they've actually dropped to second place in Europe thanks to a mandate that Windows give people a chance to select their...

Google Voice Text Feature: "Saving Christmas"?

January 12, 2011, 3:12 pm
There seem to be dozens of stories of ways in which Christmas has been saved. The most recent, however, comes from a personal anecdote from a Google team member. The Google Voice blog shares the story. "My boyfriend and I traveled from San Francisco to NYC to visit my family for Christmas," it begins, happily enough. This happy tale quickly takes...

Google Retail Coming to the BIG Show

January 12, 2011, 2:51 pm
Retail, whether online or offline, is certainly the driving force of our economy. When retail sales fade, so does everything else. Luckily, innovators like Google, Bing, and Yahoo " all of whom introduced new shopping features over the last few months " are helping to adapt the world of retail to the modern, savvy shopper. To share some of these...

Google Apps Showcases Products Through Arctic Voyage

January 12, 2011, 2:51 pm
New Google devices have been seeing more than their fair share of creative promotions, including the infamous Google Nexus S space voyage . However, the search engine giant doesn't seem content to keep its unique promotions to hardware only. Its Google Apps suite, the set of productivity utilities (Docs, Calendar, etc.) available for both personal...

The New Google Apps Highlights

January 12, 2011, 2:51 pm
There's little doubt, with so many new competitors entering the cloud-based productivity scene, that Google " arguably the company that popularized the concept " must remain innovative if it wants to survive. With full programs being released that match Google tit-for-tat and introduce their own new features, it's unsurprising that the team has...

A Real Video Game Movie

January 12, 2011, 2:46 pm
by Mike Krumboltz Here's something you don't see every day. A man has created a full length film using only footage from Grand Theft Auto IV. The film, called " The Trashmaster ," features intense violence, swearing, and copious amounts of slo-mo. It may not be an Oscar winner, but we'll take it over an Uwe Boll movie any day.

Teens On Facebook Ignore Parents Friend Requests

January 12, 2011, 2:41 pm
More than a third (35%) of teens who have parents on Facebook indicate they are not actually friends with them online, according to a new survey from Kaplan Test Prep. Among that group, 38 percent said the reason they are not friends is because they have ignored their parent's friend request. Even as some teens ignore their parents' friend...

HTML5 Codec Support New Browser War Or Google Edict?

January 12, 2011, 2:36 pm
Google announced i on its Chromium blog it would not continue to support H.264 - one of the major codecs for the HTML5 video platform. "Though H.264 plays an important role in video, as our goal is to enable open innovation, support for the codec will be removed and our resources directed towards completely open codec technologies," the blog...

The Victims of the Arizona Shooting

January 12, 2011, 2:31 pm
by Mike Krumboltz President Obama will address the nation today regarding the tragic shooting in Arizona that left six dead and many more injured. Below, the six victims who lost their lives. Phyllis Schneck The 79-year-old grandmother raised three children and was highly regarded for her skills in the kitchen and in the community. A friend, Terry...

iPhone 4: Trouble on the Verizon for Google Android?

January 12, 2011, 2:20 pm
The iPhone 4 is coming to Verizon . So Google's Android operating system is totally doomed now, right? That's what some experts seem to think. Click to read the rest of this post.

Why You Should Never Search For Free WordPress Themes in Google or Anywhere Else

January 12, 2011, 2:05 pm
Kinda scary wake up call from Siobhan Ambrose for anyone who gets their free WordPress themes from just about anywhere but themselves.  Check your themes, people!

Mila Kunis' Sight Shocker, Rachel Zoe Slips Up, James Bond Is Back: What's the Buzz

January 12, 2011, 1:24 pm
by Claudine Zap Our top picks from the day's hottest searches. Rachel Zoe (Searches increased by 29,608%). That's bananas! The seven-month pregnant stylist accidentally let slip to Women's Wear Daily that her baby-to-be is a boy . Mila Kunis (+5,801%). The stunning "Black Swan" star revealed to Cosmopolitan that she was blind in one eye - and...

Bing Adds Enhanced Auto Search Results

January 12, 2011, 1:21 pm
Bing has added a new feature to its search results in enhanced auto results, which show information about automobiles right on the search results pages. The Bing Team writes: Now you can search for your favorite car and Bing will assemble all of the important information (price, Fuel Economy, user rating, listings in your area) as well as quick...

Why Google Will Conquer the Smartphone Market in 2011

January 12, 2011, 1:08 pm
There's definitely a technology war going on between Google and Apple. Apple is absolutely in the lead as of today, with a major advantage when it comes to tablets and a somewhat stronger showing than Android in the mobile device sector. However, analysts tell us that this will be changing soon; Google is expected to .

iOS 4.3 Will Reportedly Give All iPhones Personal Hotspot

January 12, 2011, 1:03 pm
Unless you live under a rock, you've probably heard that Verizon is getting the iPhone next month . One part of the announcement that excited a lot of people, beyond the extension of the iPhone's availability was that the iPhone 4 on Verizon Wireless would include new Personal Hotspot capabilities, enabling users to connect up to five Wi-Fi...

More Chrome Notebooks On The Way

January 12, 2011, 12:48 pm
People who are interested in the Cr-48 Chrome Notebook - but who were apparently passed over when Google began shipping the machines - shouldn't give up hope quite yet. An exec at the company indicated that more Cr-48s are on the way. Sundar Pichai, a vice president of product management who's in charge of Chrome and Chrome OS, tweeted this week...

UK SEO Spend Increases 16% in 2010

January 12, 2011, 12:27 pm
UK spending on SEO efforts for 2010 saw a 16% increase compared to 2009 numbers, an eConsultancy report noted . The eConsultancy 2011 SEO Agencies Buyer's Guide found the UK natural search market had grown from $590 million in 2009 to $684 million in 2010. Click to read the rest of this post.

DOTW: Your 'Desert Island' SEO/PPC Tool?

January 12, 2011, 12:11 pm
You've probably debated your "desert island album" with friends -- the one album you'd take with you if you had to live the rest of your life on a desert island. Well, what about SEO, PPC and other online marketing tools? In this week's "Discussion of the Week," tell us the one tool/site/service you couldn't live without. And please -- in the name...

Now available: Google Places with Hotpot for iPhone

January 12, 2011, 11:56 am
(Cross-posted from the Google Mobile Blog , LatLong Blog and Places with Hotpot Blog ) We recently released Google Places with Hotpot in Google Maps for Android , and starting now, you can have that same great experience as an iPhone app. We realize the importance of finding places you'll love while you're out and about, no matter what mobile...

8 Lessons I’ve Learned From Doing SEO

January 12, 2011, 11:17 am
Important lessons for SEO consultants gleaned from Wiep's experience over the past 8 years.

Facebook To Feature AMBER Alerts

January 12, 2011, 11:15 am
AMBER Alerts for missing children are now available to Facebook users. Facebook users can sign up to receive AMBER Alert bulletins for their state which will be sent to them through their news feed.  A total of 53 new AMBER Alert pages have been created, one for each state, Puerto Rico, U.S. Virgin Islands and the District of Columbia....

Regular Expressions - Don't Use Google Analytics Without Them

January 12, 2011, 11:05 am
A tremendous post by Annie Cushing that will increase the power of Google Analytics for anyone not familiar with this syntax.

Google Places with Hotpot App Released for iPhone

January 12, 2011, 11:04 am
Google has launched Google Places with Hotpot for the iPhone. Given the iPhone's pending availability to Verizon customers , this should provide a huge boost in use for Google's recently launched local offering. Google Places with Hotpot has been available in Google Maps for Android, but now it's a standalone iPhone app too.

World IPv6 Day Will Test the Next Phase of the Internet

January 12, 2011, 10:28 am
The Internet Society , a nonprofit organization for Internet standards has announced World IPv6 Day to take place on June 8. This is a day in which major web properties like Google, Facebook, and Yahoo (the three of which make up a combined billion visits per day) join major content delivery networks like Akamai and Limelight Networks for a...

New Online Exhibit Features 60 Years Of TV Commercials

January 12, 2011, 10:28 am
The Museum of Broadcast Communications (MBC) has introduced an extensive online exhibit at called Well be Right Back: 60 years of Television Commercials. The online exhibit features MBC's archives of more than 10,000 commercials and nearly 100,000 hours of content. Well be Right Back: 60 years of Television Commercials spans more than...

February Launch Planned For Firefox 4

January 12, 2011, 10:28 am
There's lots left to do, and nothing's guaranteed, but it seems Firefox 4 will arrive in less than 50 days if all goes according to plan. Word's come straight from Damon Sicore, Senior Director of Platform Engineering at Mozilla. In a post directed at Mozilla developers, Sicore indicated yesterday that Firefox 4 should launch before the end of...

Bing Feature Update: Enhanced auto results put you in the driver's seat

January 12, 2011, 10:18 am
With the automotive world assembling in Detroit for the North American International Auto Show, we thought it be a great time to debut our enhanced auto search. Now you can search for your favorite car and Bing will assemble all of the important information (price, Fuel Economy, user rating, listings in your area) as well as quick links to...

Russia and Google: BFFs?

January 12, 2011, 10:13 am
It's not often that Governments accidentally make friends with corporations, but it may just be that Vladimir Putin, the Prime Minister of Russia, has unintentionally set out a framework that's making Google smile. The idea was one of fiscal responsibility as Russia moved forward into the technological era. Vladimir Putin, along with a number of .

Google Dropping Support of Popular Video Codec from Chrome

January 12, 2011, 9:52 am
Google announced that it will no longer support popular video codec H.264, with its Chrome browser. The move has raised some eyebrows. Google basically says it's about openness and that by removing support for the codec, it will enable innovation. Here's what Google said : We expect even more rapid innovation in the web media platform in the...

Google Drops Support of Popular Video Codec from Chrome

January 12, 2011, 9:27 am
Google announced that it will no longer support popular video codec H.264, with its Chrome browser. The move has raised some eyebrows. Google basically says it's about openness and that by removing support for the codec, it will enable innovation. Here's what Google said: We expect even more rapid innovation in the web media platform in the...

Editorial SEO Tactics for the Newsroom

January 12, 2011, 9:26 am
Most editorial sites are employing basic SEO best practices in the newsroom but how many are taking full advantage of every opportunity? To be successful an editorial staff needs to do more do more than just optimize headlines and title tags. A breakdown of the wide range of editorial SEO tactics that need to be employed in the newsroom.

How Much Will the Verizon iPhone Impinge Android Sales?

January 12, 2011, 9:21 am
As I sat in the theater Jan. 11, which is totally appropriate considering I was listening to the dramatic flourish that was Verizon Wireless' support for Apple's iPhone 4 , I couldn't help but think with each passing data nail driven home about how the launch on Verizon would impact Google's Android platform. Verizon has over 93 million wireless...

A Dentist, a Phalloplastic Surgeon & Google AdWords Walk Into a Bar

January 12, 2011, 9:14 am
It appears there’s some unrest among Google’s AdWords users–or at least a small, vocal fraction of them. Google’s little-known “session-based clicks” algorithm is starting to get noticed by advertisers who are seeing their ads displayed alongside seemingly unrelated search queries. Case in...

Trend Micro Gives iPhone Security Edge Over Android

January 12, 2011, 9:06 am
Yesterday, Google announced that it would stop supporting the H.264 video codec in Chrome, and in the process, praised the concept of openness. That approach isn't always popular, however, and a Trend Micro exec cited it when stating that Android devices are less secure than the iPhone. Trend Micro founder and chairman Steve Chang explained to...

Social Media Community Management: An Interview with Kathryn Peck of EA SPORTS

January 12, 2011, 8:56 am
Almost exactly a year ago, I observed Kathryn Peck represent EA SPORTS on Twitter. Her community outreach on behalf of Electronic Arts was amazing and her engagement with customers gives all of us lessons to live by. I knew that as a community manager myself, I had to ask her about her own experiences with social media within a company that seemed...

The Rodney Dangerfield School of Optimism

January 12, 2011, 8:51 am
An interesting article on how to imagine the failure of your new product or service *before* it happens, in an attempt to avoid it happening for real.

Are You Creating Meaningful Content?

January 12, 2011, 8:50 am
Everyone's creating all this online content, but does it matter? More importantly, are you accomplishing your goals with the content you deliver, or are you simply spinning your wheels? Well, if you're doing it right, your content is highly effective and tightly tied to your ultimate objectives. Otherwise, you're just filling up space on an...

TripAdvisor Introduces Airline Ratings To Flight Search

January 12, 2011, 8:50 am
TripAdvisor said today it has introduced airline ratings to its flight search engine. The new feature allows users to view feedback on airline experiences from other fliers and offer their own airline ratings. When users do a flight search on TripAdvisor Flights , they can view and compare ratings for different airlines by clicking on the...

Irrelevant Keywords Can Be Costly

January 12, 2011, 8:35 am
Some Google AdWords advertisers are not pleased with what they are finding in Google's Search Query Performance reports for their campaigns. These reports show advertisers what keyword queries are surfacing their ads, and some are finding some of these keywords questionable. You might think that an ad impression is an ad impression, but when...

Four Simple Steps For Better Online Marketing

January 12, 2011, 8:35 am
2011 is being touted as the year of the website, so the start of the New Year is the time to get your online marketing campaign started. The key is to plan your strategy so you dont become overwhelmed or fork out too much money. I have outlined below some areas to consider when creating your plan: 1. Know Your Customer Its no use starting an...

What to Do with Your Android Holiday Gift

January 12, 2011, 8:19 am
Smart phones in general exploded in sales in 2010, and it's no surprise that a huge surge of the new sales came in for the holiday season. Of the quarter of a billion total smart phone handsets sold, though, an increasing number belong to Google's Android platform. So, if you're one of the many people .

Efficient Link Building With Planning and Tracking

January 12, 2011, 7:43 am
Every webmaster knows that you need a lot of links pointing to your website in order to get some traffic. Some of it comes directly through the links, and some results from improved search engine rankings. There are literally dozens of ways to find and negotiate new links to your website. Unfortunately, not all of them are equally productive, and...

The iPhone, The Carriers, Android and the Marketer

January 12, 2011, 7:38 am
Unless you have been snowed under, out of the country on a deserted island or had your head up your, well you know what I mean, you are more than aware that the iconic iPhone is coming to Verizon. Yippee! This is big news to the obvious players of AT&T, Verizon, Apple and Google. That's an easy one. This move finally breaks the logjam that is...

How to: Conduct Foreign Language PPC Campaigns

January 12, 2011, 7:23 am
Was one of your new year's resolutions to make more money online with more visitor conversions? If so, then 2011 might be the year for you to expand your web presence to the foreign language internet . English is rapidly being overtaken as the lingua franca of the web, as foreign languages are seeing massive growths in online use. For instance,...

Yahoo Starting Online Sports Magazine. Why?!

January 12, 2011, 7:02 am
There has been a lot of buzz in the past few months about the Internet space. From Google search result moves to Facebook Places and the growing " Groupon Effect ", the innovation and change in the online space is happening at a pace that gives most Internet marketers fits. Another part of the equation is still what are the other guys like bing...

Tasty Ideas to Maximize Online Marketing for Events

January 12, 2011, 7:02 am
Marketing efficiency is always a good thing. I mean, who has an unlimited marketing budget? Well, maybe some companies do, but for the most part, being able to get far more value out of a marketing investment than projected is cause to celebrate. For example, events. In the digital marketing world, the number of online and real world events has...

Marketing that Moves You Facebook Contest

January 12, 2011, 6:36 am
Last Thursday (January, 6) Vertical Measures has announced their fun Facebook contest called Marketing that Moves You showcasing some of the smartest content marketing examples and case studies. The contestants are challenged to submit examples of great content in action. Submissions are accepted from both individuals and businesses. Obviously, by...

Google Android Shows Fastest Growth Among Smartphone Platforms in Germany

January 12, 2011, 3:42 am
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the German smartphone market during the three month average period ending November 2010. The report ranked the leading smartphone operating system (OS) platforms in Germany according to their share...

SEO content marketing roundup, week ending January 12th

January 12, 2011, 3:36 am
You need to know : in this week's latest and greatest web writing news, it's all about what you need to know. From SEO to social media and all the content marketing in between, it is definitely geared towards growing your library and feeding your brain. Reflections are (almost) over, projections are fading, and the holiday "best of's" have all but...

Microsoft Advertising Gives Advertisers Freedom to Tell Stories

January 12, 2011, 3:36 am
I spent today in New York City with Jennifer Creegan, our senior director of brand advertising, meeting with industry influencers and press to talk about the new year ahead, including our priorities and my new team as outlined in my post earlier today. Were energized about all that is possible and the unique advertising options we can offer.

The Web has no Undo feature, a lesson from Sarah Palin

January 12, 2011, 3:31 am
by Josh Bernoff Sometimes you make a mistake in the digital realm and you need to fix it. But once something is out on the Web and in social networks, you cannot erase it. Instead, you must apologize and move on. The recent shootings in Arizona have created an interesting laboratory for observing this, because they caused a lot of the people who...

The Social Media Marketer's SEO Checklist

January 12, 2011, 2:50 am
Posted by jennita As the lines of SEO and Social Media continue to be blurred, it's becoming very clear that getting a page to rank highly in the search engines takes a combination of the two disciplines. So what does the Social Media marketer need to know about SEO in order to make their social campaigns help with search rankings?

Curation is the New Search is the New Curation

January 12, 2011, 12:50 am
Another great piece by Paul Kedrosky about the current state of Google's search results, or perhaps more about the state of search in general. "The re-rise of curation," he says, "is partly about crowd curation -- not one people, but lots of people, whether consciously (lists, etc.) or unconsciously (tweets, etc) -- and partly about hand...

10 SEO Facts That Will Blow Your Mind

January 11, 2011, 11:04 pm
Search engine optimization is one of those things that has created many different opinions on every single effort that is associated with the practice. Over the years there have been lots of different ideas and feeling surrounding the way people conduct search engine optimization but the reality is that there is more than one way to do. Here is a...

China Beefs Up Punishment For Intellectual Property Theft

January 11, 2011, 10:30 pm
China has arrested more than 4,000 people for violating intellectual property rights (IPR) since November and will enforce tougher punishments to combat the "rampant" problem, a senior government official said on Tuesday.Gao Feng, deputy director of the Ministry of Public Security's Economic Crimes Investigation Bureau, told a news conference that...

Baidu Reaches Out In English To Help Grow Its Market Share

January 11, 2011, 10:08 pm
Chinese search engine giant Baidu has launched an English-language blog on the country's online culture, a company spokesman said on Tuesday, as the firm looks to expand into overseas markets.Baidu Beat intends to introduce and explain to foreign users the hot topics and trends on China's Internet, which is now used by more than 450 million...

People Saying Social Media Unmeasurable Not Looking Hard Enough

January 11, 2011, 8:29 pm
People who say social media isnt measurable arent looking very hard. The truth is that there are at least 25 viable metrics you can use to evaluate the success of your social media efforts. The challenge isnt measurability, its knowing which measures are meaningful. Here are the 6 critically undervalued social media success metrics.

Survey Says: Mobile Purchase Behavior is On the Rise

January 11, 2011, 7:53 pm
Now that the holiday season is over, ForeSee has released a report that looks at the effect mobile had on holiday shopping. Not surprisingly, they found that more people than ever (33% this year versus 24% last year) used their cell phones for some aspect of shopping, be it for price comparisons, to find store locations and to actually purchase...

Owen Wilson's Mystery Girlfriend Moves the Web

January 11, 2011, 7:13 pm
by Claudine Zap The news that Owen Wilson is expecting his first child was the first surprise. The second: The star's mystery girlfriend, Jade Duell . Fans of the " Little Fockers " actor sent searches on Wilson's mate soaring. Lookups on " jade duell " rose an astonishing 288,000% in just one day. The curious also sought details on " jade duell...

Sketchy SEO Company Forces Google To Out Them

January 11, 2011, 5:14 pm
An SEO firm advertising "guaranteed first placement in Google" (organic results) is bad enough. Even worse is a sales pitch like "the first company authorized to work directly with Google". Barry Schwartz tells you how a clueless wannabe SEO can top that: try arguing with John Müller and Matt Cutts about those bogus claims in Google's very own...

How Toyota Perfected Promoted Tweets

January 11, 2011, 4:57 pm
Here's an interesting look at Toyota's current "Prius Goes Plural" campaign that begins with Twitter and leads the curious through YouTube and eventually to Toyota's web site. Definitely one of the more involved and creative uses of Twitter advertising, but is it too much to ask users to follow the whole path?

Staying in Touch with Clients

January 11, 2011, 4:53 pm
How often should you stay in touch with clients? There are many useful strategies for both how to stay in contact with clients and also on how often. Here, I'll go over some common - and some not so common - theories on staying in contact. Spread It Out Instead of making contact for two hours once every six months, try staying in touch more often...

Farm Bureau Hints Facebook Paid $8.5M For

January 11, 2011, 4:43 pm
Farmers and ranchers with ties to the American Farm Bureau Federation may want to call the nonprofit and see if it happens to be doing anything special. Farm Bureau should have more than a few dollars to spare, since it turns out the sale of to Facebook probably netted it around $8.5 million. As you might remember, the transaction was...

Bump CEO Talks Future Plans

January 11, 2011, 3:52 pm
Mobile app maker Bump Technologies has raised a $16m series B round of funding, led by Andreessen Horowitz, and including investments from Sequoia and others. Netscape founder Marc Andreessen will also be joining their board along with Greg McAdoo from Sequoia. Bump co-founder and CEO David Lieb shared a little about the companies plans with...

MySpace Confirms 47 Percent Staff Reduction

January 11, 2011, 3:18 pm
If you happen to know anyone who's employed by MySpace, today's a good day to keep them in your thoughts.  MySpace CEO Mike Jones confirmed that heavy layoffs will occur, with 47 percent of the company's employees (or roughly 500 people) due to be affected. While it's hard to imagine that half of MySpace's workforce contributed absolutely...

Mobile Gaming AdSpending Begins Meteoric Climb

January 11, 2011, 3:12 pm
Last year, marketers spent 87 million dollars on mobile game ads but Juniper Research says that’s bird seed compared to where we’ll be five years from now. A new report from the UK based company, says that mobile game ad dollars will climb to ten times that amount by 2015. That’s nearly 900 million bucks riding the coattails of...

How to Upload YouTube Videos Using Drag and Drop

January 11, 2011, 3:00 pm
For those using the latest version of Google Chrome or Firefox, YouTube just made it easier to upload videos with a simple drag and drop option. When using either of the HTML5-powered browsers, you can now drag multiple videos from your desktop to anywhere on YouTube's Video File Upload page . Click to read the rest of this post.

Turning to the Human Brain for More Accurate Market Research

January 11, 2011, 2:34 pm
More WebProNews Videos Neuromarketing is a fascinating area of marketing that we don't discuss very often, but can provide some quite useful information to those willing to pay for the research. WebProNews recently talked with Roger Dooley , President of consultancy firm Dooley Direct and author of the Neuromarketing blog , about some of tactics...

Will CES Be the End for Google TV?

January 11, 2011, 2:18 pm
Google figured out the value of watching videos on the Internet a long time ago. They made a quick move from their own video search channel into the purchase of YouTube, and now own the strong majority of video searches on the web. Their most recent innovation, Google TV, seeks to capitalize on this, allowing .

EA Sports Launches Free Golf Game On Facebook

January 11, 2011, 2:12 pm
EA Sports has launched a free PGA Tour Golf Challenge on Facebook. PGA Tour Golf Challenge features real time 3D game play and allows users to play with their Facebook friends. Users can play rounds of golf to earn experience on well know courses such as Pebble Beach Golf Links, St. Andrews, and TPC Sawgrass. Daily challenges allow players to...

AdWords Updates: Search Ad Display URL Changes; Negative Keywords Lists

January 11, 2011, 1:21 pm
The domain portion of your display URL for all ads appearing on Google's search results pages will begin appearing in all lowercase letters within the next week, Google announced yesterday. Standardizing the look of the URLs improved click-through rates, according to Google's Lisa Shieh. Click to read the rest of this post.

Why Are So Many Marketers Dissatisfied With Social Media Results?

January 11, 2011, 1:06 pm
Over the holidays, I had some time to really dive into the LinkedIn B2B LeadGen Roundtable discussions. One started by Ann Thornley-Brown , President & CEO, Executive Oasis International, Toronto, caught my attention. She started the discussion in August, yet members continue to provide feedback. Ann wanted to know how happy the group was with the...

Take a Diverse Approach to SEO

January 11, 2011, 1:05 pm
Marketing a website online is not always a straight forward process. Online clutter, fierce competition, and an ever changing landscape keeps things very creative for many website owners who are trying to pull in targeted web traffic. Very rarely will you find one specific location where you can pounce on web traffic because those areas simply...

Owen Wilson's Baby News, 'Gatsby' in 3-D, Hef Takes the Bunny: What's the Buzz

January 11, 2011, 1:00 pm
by Claudine Zap Our top picks from the day's hottest searches. Malcolm Jamal Warner (Searches increased by 89,496%). The former star of "The Cosby Show" is not engaged to Regina King, despite rumors to the contrary. The "Southland" actress denied wedding talk on "Access Hollywood." Hugh Hefner (+14,332%). The Hef bought back the shares of Playboy...

New Microsoft Advertising Leaders - Delivering What Clients Want

January 11, 2011, 12:14 pm
Celebrating a new year and my six month anniversary at Microsoft, I turn the corner feeling incredibly energized by the industry we call home. Since joining Microsoft Advertising, I have listened to your feedbackas a matter of fact, I have met with over 200 clients; every major agency holding company and their leadership on virtually every...

Weekly Search & Social News: 01/11/2011

January 11, 2011, 11:28 am
Hello and welcom back to ' 7 Days of Search and Social '. After taking a few weeks off over the holidays to re-charge, we're back stronger than ever with everyone's favourite weekly round up (it is right?). While I try to avoid the year end posts/lists, it is a bit impossible. Have no fear tho, between the barrage of round up posts, we did find a...

Consumer Groups Call On FCC To Investigate MetroPCS

January 11, 2011, 11:20 am
A number of public interest groups have filed a letter with the Federal Communications Commission requesting the agency investigate claims that new plans being offered by mobile provider MetroPCS block Internet content, applications and websites. The public interest groups who sent the letter to the FCC include Free Press, the Center for Media...

Equal Number Android Tablet, iPad Shipments Forecast For Late 2011

January 11, 2011, 11:20 am
Android phones got off to a late start compared to the iPhone, but now, most research firms agree Android phones are winning in terms of sales.  And Android tablets might soon pull off a similar coup, as the experts at BMO Capital Markets have predicted shipments of Android tablets and iPhones will draw even in the second half of this...

iPhone for Verizon Coming February 10

January 11, 2011, 11:07 am
Apple and Verizon officially announced the iPhone 4 for Verizon today. Verizon includes the tagline, "The phone that changed everything. Coming to America's most reliable network." The iPhone 4 will be available on the Verizon Wireless network beginning on Thursday, February 10, and qualified Verizon Wireless customers will be given the...

Google Gives Third-Party Apps Access to

January 11, 2011, 10:52 am
Google has launched an API for its URL shortener, The API can be used to interact with the service and develop applications that store, share, and manage URLs. "With this API, developers are able to programmatically access all of the fast, sleek goodness that we currently provide via the web interface," says Ben DAngelo...

Yahoo's Struggles and Victories

January 11, 2011, 10:52 am
Yahoo, once the flourishing example of a technology giant, isn't doing as well as it once was. Some analysts and experts are even questioning the company's viability in the years to come, with the most pessimistic predicting a funeral within the next half of a decade. However, there's also plenty of controversy on that, and .

3 ways SEO can ruin content

January 11, 2011, 10:41 am
Last December, Lee Odden from Online Marketing Blog wrote a post called, "Content Strategy and the Dirty Lie About SEO." At the end of the post, he posed the question - the question that's been debated ever since "writing for search engines" has existed: Do you think SEO ruins content? I had to think about that, as my first reaction is not just...

Google Gives Third-Party Apps Access to

January 11, 2011, 10:38 am
Google has launched an API for its URL shortener, The API can be used to interact with the service and develop applications that store, share, and manage URLs.  "With this API, developers are able to programmatically access all of the fast, sleek goodness that we currently provide via the web interface,"...

77% of Americans Oppose Government Regulation of Search Engines [Survey]

January 11, 2011, 10:20 am
A majority of Americans oppose government regulation of search results on Google, Bing, and Yahoo, according to a new Rasmussen national telephone survey. Seventy-seven percent of adults said the government has no business regulating search engine results, while 11 percent were for it, and 12 percent were undecided. Click to read the rest of this...

The marketing value of customer experience

January 11, 2011, 10:15 am
by Josh Bernoff Customer experience is marketing. That is, in a world drenched in social word of mouth, the way you treat your customers - and the way they perceive you - makes all the difference in what they say to their friends. With that in mind, I'd like to share some key results from Forrester Research's latest Customer Experience Index...

Mobile Broadband Users To Reach 1 Billion This Year

January 11, 2011, 10:15 am
Mobile broadband subscriptions surpassed the half a billion mark globally in 2010 and are on track to double before this year ends, according to a new report from Ericsson. The greatest number of mobile broadband subscriptions, around 400 million, is expected to be in the Asia Pacific region, followed by North America and Western Europe with more...

Rumor: Android "Ice Cream" To Launch This Summer

January 11, 2011, 10:15 am
The version of Android that'll come after the one codenamed "Honeycomb" is on the way, according to a new report, and should land this summer. The seasonally appropriate designation: Ice Cream. Don't try to plan a phone purchase just yet. Not much else is known at this point, and even those details aren't certain. Stuart Miles only wrote late...

How to get ready for Christmas NOW

January 11, 2011, 10:10 am
Image credit: Flickr Despite a tough economic backdrop and widespread fears over delivery times, this was another season of growth for UK online retail. It may seem a little early to be thinking about Christmas again already, but given that careful planning is often hailed as the key to success, what can you start doing now to prepare for next...

Groupon Acquires 3 Deals Sites, Expands Into More Countries

January 11, 2011, 9:29 am
Groupon is launching in India, Israel, and South Africa as it has acquired similar deals sites in each of those countries - SoSata, Grouper, and Twangoo respectively. "Collective buying is in its infancy in India, Israel and South Africa and we see strong potential," said Rob Solomon, president and COO of Groupon. "Groupon is shaping the way...

Amazon Launches Daily Deal App For iPhone

January 11, 2011, 9:13 am
Amazon has introduced a free application for iPhone users called Amazon Deals, which offers daily deals from Amazon Gold Box. People can use the app to act on limited-availability discounts and stay up to date with deal notifications. With Amazon Deals, no matter where they are, our customers can stay connected and informed on deals in their...

Winklevoss Twins, Divya Narendra Revive Facebook Lawsuit

January 11, 2011, 9:13 am
Cameron and Tyler Winklevoss, along with Divya Narendra, are at it again. The three men, who claim Mark Zuckerberg stole the idea for Facebook from them, have decided to effectively turn down an agreed-upon $65 million settlement and seek a much larger payout from the company. We won't bother going over too much of the backstory at this point;...

For Large-Scale SEO, Why Compromise Can Often Mean Failure

January 11, 2011, 9:03 am
Achieving success in SEO is hard. For many businesses, SEO is often a long process that first involves assessing and identifying weaknesses for a given site, working to remedy those problems as quickly as possible, and then forming a longer-term strategy for increasing rankings, targeted traffic, and ultimately conversions from organic search....

White House Plan for Web Identity Ecosystem a Tough Sell So Far

January 11, 2011, 8:53 am
The White House is working on a "National Strategy for Trusted Identities in Cyberspace" in which it has placed the Commerce Department in charge of an "Identity Ecoystem". In a nutshell, the program is about giving consumers IDs they can use to log in across sites all over the web, which they can rely on as being secure, and not have to worry...

What's the Difference Between Content Marketing and Copywriting?

January 11, 2011, 8:48 am
For a traditional marketer, the answer to the above question is simple. Content marketing is the creation of valuable content that has a marketing purpose. For example, my company creates an awesome special report, and we exchange it for your email address and your permission to educate you further about our stuff. Copywriting is designed to get...

Android's New Music App: As Leaked as Can Be

January 11, 2011, 8:37 am
Android phones can play MP3s, but that certainly doesn't make them MP3 players in the more specific senses of the word. However, given that Android will be the platform of choice for several iPod touch look-a-likes in the near future, it's no surprise that Google is developing a new music application. We started hearing about .

How your web page changes influence your search engine rankings

January 11, 2011, 8:36 am
It's a no-brainer that changes on your web pages influence the position of your website on search engines. However, it's not so clear how search engines react to the changes on your site and what exactly causes the changes in the search results. A new search engine patent might have some answers.

5 Unbeatable Types of Infographic + Free Tools to Create Them

January 11, 2011, 8:16 am
An infographic (information graphic) has been a very effective way to bait for links and social media votes for ages. Like anything else, it can be done right or wrong (I am sure you have seen dozens of poorly implemented infographics by now and maybe a few really good ones). How to create a good one? The secret is in days (maybe months) of...

Trip report: Google and YouTube in Pakistan 2010

January 11, 2011, 8:11 am
Earlier this month, a team from Google and YouTube went to Pakistan to explore business and content opportunities, following up on Google's Clinton Global Initiative commitment to Pakistan and to sponsor and participate in Pakistan's first International Youth Conference and Festival . It's hard to imagine a country more at the nexus of...

Content Distribution: The Best 2010 Articles And Reports From MasterNewMedia

January 11, 2011, 8:06 am
In an age where online content is increasingly spreading in contexts different than the original source, understanding all content distribution options at stake can help you better understand which are the best course of actions to follow. What license should you publish under? Is an email newsletter a good strategy to distribute your content? Is...

Questioning Quora

January 11, 2011, 8:01 am
Do you use Quora? Should you use Quora? As we begin the new year, I felt like it makes sense to set aside some time each week to take a look at technology that is new, generating interest, or represents a step forward in the online world. In the last couple weeks Quora has become the trendy pick as a breakout site for 2011.

How to Successfully Create a PPC Ad

January 11, 2011, 7:56 am
Pay Per Click (PPC) such as AdWords and Facebook are one of the many ways of promoting your website online to drive traffic to your site. At the end of the day it will result in making more profits due to promoting your business online. One of the main advantages of PPC campaigns is that you can rank in search results more or less instantly...

What's New In SEO for January 11, 2011

January 11, 2011, 7:30 am
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Google Goggles Gets Faster, Solves Sudoku Google released a newer, faster version of Google Goggles for Android. This version reads barcodes faster, can recognize print ads...

Google Changes Display URLs for AdWords Ads

January 11, 2011, 7:15 am
Google will be changing the way display URLs look in AdWords ads in the next week or so. The domain portion of the display URL will always be showing in lowercase letters. For example, will appear as Google suggests that the move can actually boost clickthrough rates. "In any...

Google Helps GoDaddy Website Customers Do Custom Search

January 11, 2011, 6:48 am
While everyone is busy doing the big investments and high dollar courtship only Silicon Valley can do, Google is doing something under the radar that could seriously extend their reach. It is hard to fathom but statistics still show that somewhere between 40-50% of businesses still don't have a website. I would laugh at that idea if I didn't have...

Setting Up Systems to Scale Up Your Link Building

January 11, 2011, 6:48 am
Link building is something that every web site owner must fit into their Internet marketing plan. It is essential because it is the backbone for getting your web site to rank high in the search engines. There are a ton of different routes that you can go with your link building plan, but whatever the route you choose there is usually one common...

The SEO and Usability of Internal Links

January 11, 2011, 6:48 am
Virtually every webmaster and content developer envisions creating stellar linkage on their site that will drive traffic and improve their site's rankings. Although it is not a difficult task, it does require practical functionality from the site's perspective and comprehensive usability by the reader in order for the site to be successful.

Study Reveals 53 Billion Visits to Piracy Sites In One Year

January 11, 2011, 6:47 am
Mark Mulligan, an analyst at research firm Forrester, points out that the numbers of visits does not necessarily equate to the number of downloads.But it does show that commercial file-sharing sites, alongside other non-network based methods, are becoming as popular a way of sharing pirated music and films as peer-to-peer technologies."These...

Google Hasn't Gotten Social Right: Marissa Mayer

January 11, 2011, 6:23 am
Google CEO Eric Schmidt has shown a disposition toward frankness in his answers to journalists' questions. He's even exhibited wit at in opportune times, joking about people's privacy, which typically private people, and the privacy advocates who try to get everyone riled up, found to be no laughing matter. So I'm curious as to how Schmidt viewed...

Prospects For The UK Finance Vertical In 2011

January 11, 2011, 6:07 am
Christmas has come and gone, you got none of the presents you wanted, and your trousers no longer fit. But there's one burning question on most of your lips: what does the New Year hold in store for my adCenter finance accounts? We'll first take stock.

Getting Links and SEO Value from your YouTube Videos

January 11, 2011, 6:04 am
Quick and easy post today about getting links using your YouTube videos. There are lots of ways of getting benefits from videos that you produce and post to YouTube.  Dave wrote a great post on video SEO a while back which gives you lots of insight and tips.  What I wanted to talk about today was more focused towards getting links back to your...

If Groupon Can Get $950 Million Being Irreverent, Maybe You Can Too!

January 11, 2011, 5:57 am
It's official. Groupon has finalized a financing round that totaled $950 million and includes VC luminaries like Kleiner Perkins, Andreessen Horowitz and more. Obviously, it's great news for the Groupon team and especially for those looking to cash out at this point as was noted in a post here late last month. What struck me as hysterical though...

How to use the link operator in Google Real Time Results

January 11, 2011, 5:10 am
Rishi Lakhani explains why the link operator in RTS is a valuable research tool. He explains how to get the monthly data for an URI mentioned in tweets, as well as bigger timelines based on date, time, and location.

Christmas 2010 retail summary - the biggest post-Christmas shopping season ever

January 11, 2011, 3:59 am
With Christmas over and the New Year in full swing it's time for us to reflect on Christmas 2010 and the key trends in retail this year. The two biggest factors which affected online retail this Christmas were the December snow falls and the January VAT increase. With consumers squeezed on both sides of Christmas, the period between 25 December...

What's the Future of Mobile Search and SEO?

January 11, 2011, 3:38 am
Posted by randfish There's no doubt that mobile and, by extension, local search is hot. Technology pundits have been declaring every year since 2005 "The Year of Mobile" - that magical moment when everyone suddenly starts using their mobile device for more than just playing games, texting, calling friends, checking email, downloading/using apps...

3 Free Time-Saving Campaign Management Tools for Use with Microsoft Advertising adCenter

January 11, 2011, 2:41 am
Sometimes it feels like Im battling my own personal Hydra; for every item I cross off my list of things that need to be done, two more appear to replace it. While Im sure many of you are better time managers than I am, no doubt there are others who, like me, regularly feel as though there arent enough hours in the day and would welcome any and...

Learn how to get the most for your budget in a live online course

January 11, 2011, 2:36 am
On Wednesday, January 12th, we're hosting a free live online course in the AdWords Online Classroom (UK) about getting the most for your AdWords budget through basic optimisation and targeting. In this live course, we'll cover ways to manage your budget through effective targeting and basic optimisation. We'll first look at how you can improve...

Why Twitter Chats are Important

January 11, 2011, 1:56 am
Twitter has been here for quite a while, but it has really grown in the recent two years. And lately, with the people tweet to share their ideas and opinions as well as notify their friends (aka followers) about the current news, almost every business is using Twitter constantly for promotion offers and other valuable information. The competition...

Leverage Your Email List

January 10, 2011, 11:15 pm
Have you been in business for quite some time and have accrued a nice list of emails you have never really tapped into? An email list can be a very powerful area to market your business you just have to be consistent and methodical about it. Scheduled Informative Newsletter An email newsletter is a great way to really get in front of your email...

Larry Page Buys $45 Million Superyacht

January 10, 2011, 9:06 pm
Google co-founder Larry Page bought himself a luxury yacht last month, for a reported €35 million ($45 million). Page bought the swank yacht called Senses last month from rich New Zealand businessman Sir Douglas Myers. Click to read the rest of this post.

Media Console Reporting Series, Part 1: Mastering the tools in your tool belt

January 10, 2011, 7:49 pm
Understanding the many methods of analyzing and optimizing your ad campaigns is key in getting the most for your ad dollars. Whether you are new to the Atlas Media Console world or a long-time user looking to improve your campaigns performance, you can always find a new way to crunch the numbers and provide additional data points. That's why we...

Google Goggles Upgrade Now Recognizes Print Ads

January 10, 2011, 7:19 pm
Google Goggles is a smartphone app that allows you to use an offline photo to search for items online. Point your phone at the Empire State Building and zoom, your phone delivers a list of websites with everything you ever wanted to know about the landmark. Take a photo of a brand logo and you’ll be wisked to the company’s...

Doing the Math: What Xbox Momentum Means for Advertisers

January 10, 2011, 6:17 pm
Since we started experimenting with advertising on Xbox in 2007, Ive raved to just about anyone who would listen about its potential for advertisers to reach a broad and growing audience. But sometimes even I, one of the biggest cheerleaders for the business, am surprised by the success of Xbox. The numbers we announced at CES this week are the...

No Shortage of Patents at IBM

January 10, 2011, 5:51 pm
by Mike Krumboltz Think you have an idea worthy of a patent? Get in line, buddy. The United States Patent Office recently released its facts and figures for 2010. The number of patents awarded last year surged 31% from 2009. For the 18th year in a row, IBM led the list of companies awarded patents. All told, Big Blue scored 5,896 patents,...

Security Researchers Warn that Googles reCAPTCHA System Cracked

January 10, 2011, 5:49 pm
"Despite denials from Google, a security researcher continues to assert that the Search Kings reCAPTCHA system for protecting Web sites from spammers can be successfully exploited by Internet junk mail panderers. Researcher Jonathan Wilkins published a paper recently that included an analysis of reCAPTCHAs security. In automated attacks he...

HTTP Status Codes – Get it right or lose revenue

January 10, 2011, 5:14 pm
In IT We Trust – sometimes too much. Whilst the general awareness of SEO best practice techniques has come on leaps and bounds over the past decade, website operators (especially at large corporations) still rely too much on the knowledge of their IT department or CMS supplier. Here are 3 big mistakes that can cost your business serious revenue...

AMD CEO Steps Down, Company Searches for Replacement

January 10, 2011, 4:37 pm
AMD announced today that President, CEO, and director Dirk Meyer has stepped down from these positions. The company's Board has appointed SVP and CFO Thomas Seifert as interim CEO while they search for Meyer's replacement. "Dirk became CEO during difficult times," said Bruce Claflin, Chairman of the Board. "He successfully stabilized AMD while...

Global "Google Science Fair" Planned

January 10, 2011, 4:37 pm
Not much info is available at this point, but the parents and teachers of scientifically inclined 13-18 year olds (along with the 13-18 year olds themselves) might want to stay close to their computers tomorrow morning. At 9 AM EST, Google intends to announce the first-ever Google Science Fair. Google's described the event as "the world's first...

Brands Leveraging Twitter Chats for Engagement- From Toyota to CasaSugar

January 10, 2011, 4:17 pm
Twitter is becoming a strong influence and front runner in many strategies that companies are utilizing when working on engaging their fans/followers in social media. The thing is, you have to get creative now. You can't really just maintain a page and expect that you'll rope in new fans or have people coming back. True, .

Groupon Raises $950 Million to Continue Rapid Growth

January 10, 2011, 4:06 pm
Groupon announced that it has completed its $950 million round of financing, which has been discussed in the tech press over the last couple weeks. The company says it will use the funds to fuel global expansion, invest in technology, and provide liquidity for employees and early investors. The funding comes from Andreessen Horowitz, Battery...

Searches Surge on Arizona Shooting Players

January 10, 2011, 3:30 pm
by Mike Krumboltz Gabrielle Giffords The 40-year-old congresswoman is fighting for her life after a gunman shot her in the head at an outreach event Saturday. Giffords, a Democrat serving her third term in Congress, is facing a long recovery, according to doctors. It will take weeks to determine the level of damage, but doctors are optimistic...

Everybody Gets the New Facebook Profile

January 10, 2011, 3:11 pm
Facebook announced today that it is now rolling out the new profile design to all users. The design debuted last month, when CEO Mark Zuckerberg appeared in an interview for 60 Minutes on CBS, and the company made the option available for users to switch.  To be perfectly honest, having switched my own profile back then, I kind of forgot...

New SVP Of Yahoo Media Network Hired

January 10, 2011, 3:09 pm
Most stories covering personnel moves at Yahoo don't exactly count as wins for the company, but it looks like Yahoo's set to attain a victory.  Reports indicate Mickie Rosen will soon assume the title "Senior Vice President of the Yahoo Media Network." Rosen has an impressive resume.  Her career began at McKinsey &...

Looking for playoff tickets? Bing has you covered

January 10, 2011, 2:59 pm
Between one of the most improbable upsets in history and two games decided by only 5 points, the playoffs are off to an exceptional start. With the Divisional Playoffs on the horizon, serious fans are heading to the stadium and we're here to help them find the best seats in the house. Now you can compare tickets from over 50 leading tickets...

UK Watchdog Sinks its Teeth into Celebrity Twitter Endorsements

January 10, 2011, 2:44 pm
Get ready for some shocking news. Celebrities are hawking products for money and some of them are not providing full disclosures as required by the FTC. That means when Snoop Dogg gave a shoutout to the Sienna Minivan, it wasn't because he liked the car, it's because he got paid to do it! I've rocked your world, I know. Take a minute. I understand.

The Social Network Comes to DVD and Blu-Ray, Continues to Rake in Money

January 10, 2011, 2:39 pm
The Social Network , the hit movie depicting the founding of Facebook, makes its way to DVD and Blu-ray Tuesday. Sony Pictures Entertainment said last week in a press release that it was set to cross the $200 million mark at the worldwide box office, before being re-released in 600 theaters in the U.S. on Friday. "The Social Network has struck a...

Google Goggles Now Solves Sudoku For You

January 10, 2011, 2:29 pm
Google today released a new "faster and smarter" version of image search app Google Goggles for Android. In addition to boasting better barcode/QR scanning and recognition of print ads in newspapers and magazines, Goggles 1.3 also solves Sudoku puzzles. Click to read the rest of this post.

Microsoft Accidentally "Releases" All Their Apps

January 10, 2011, 2:07 pm
Windows Phone 7 hit the 5,000 app benchmark more quickly than its predecessors, and that speed may just be what saves this fledgling effort from one of the world's great technology giants. While part of the rapid growth can be blamed on the standards set by Android and Apple, some portion of it is simply .

Buick Using Facebook And Twitter For Scavenger Hunt

January 10, 2011, 1:51 pm
Buick is launching the Quest for the Keys program, a campaign focused on promoting Buicks lineup, including the Regal, Enclave, Lacrosse and its new Verano. Quest for keys will launch in seven cites in the coming months, including Miami, Los Angles, Atlanta, Chicago, Minneapolis, New York and Austin, Texas. The program invites users to participate...

Google Goggles Gets An Upgrade

January 10, 2011, 1:51 pm
Google has launched a new version of Google Goggles , the application that lets users point their phone's camera at a variety of things and get search results by taking a picture. The new version, version 1.3, is faster and smarter, according to Google. It can scan barcodes "almost instantly," the company says. "Open Goggles and hover over the...

Second (and final) Call for Sphinn Editor Volunteers

January 10, 2011, 1:34 pm
As promised, we've put out another call as we look to add new volunteers to our Sphinn editorial staff. Please read the blog post for details on what the position entails and how to let us know you'd like to be considered. Thanks!

Netflix Spotted on Android Device, Doesn't Mean Yours Will Get It

January 10, 2011, 1:20 pm
A Netflix app for Android was spotted at the Consumer Electronics Show (CES), which wrapped up yesterday. Verizon, showing off its new LG Revolution 4G phone with Android, showed evidence that the app is indeed in existence. Android users have been waiting for a Netflix app for quite some time, and have had to wait idly by while apps for the...

Why You Cannot Reverse Engineer Google’s Algorithm

January 10, 2011, 1:09 pm
Michael Martinez does a thorough analysis of why attempting to determine ranking factors used in Google's algorithm is a futile exercise; but also discusses what we can learn from such surveys and data. From the article - "...the other missing piece of the puzzle: Analytics Latency. As the search engines figure out new ways to mix up their...

Google Product Search Ecommerce Play

January 10, 2011, 1:00 pm
In a "oh what is the brown stuff oozing from my pants" moment for some e-commerce site owners, Google has quietly entered the space of pulling in manufacturer data directly into Google product search : To make these pages even better, we plan on working with suppliers and manufacturers to get product data straight from the source. We are starting...

Don't Invest in SEO Without Committing To What it Takes

January 10, 2011, 12:39 pm
Companies that seek to expand their market reach to growing populations of customers spending time online have turned in significant numbers to search and social media as marketing channels. The world of search and social as an intersection with content marketing is quickly emerging as well. The pro of all that attention and budget is that...

Celebrating 10 years in Chicago

January 10, 2011, 12:39 pm
These days, you probably know the city of Chicago as the home of great comedy , amazing parks , soaring skyscrapers , championship hockey and"no matter what our colleagues at Google NYC say"the greatest pizza in the world . But you might not know that Chicago is also home to one of Google's oldest U.S. offices: this week Google Chicago celebrated...

BGC Gives eBay "Buy" Rating

January 10, 2011, 11:51 am
BGC Partners, a firm with roots dating back to 1945, has new confidence in eBay. Today, BGC upgraded its outlook on eBay's stock from hold to buy, and raised its price target by 25 percent, as well. The new price target is $35, up from $28. That's not a huge vote of confidence, considering that eBay's stock is currently trading at $27.77, but at...

More People Adopting Mobile Shopping

January 10, 2011, 11:51 am
People are using mobile phones to access websites and apps more than ever before, with 33 percent using their phones to access a retailer website, and an additional 26% indicated they plan to access retailer websites or mobile apps by phone in the future, according to a new report from ForeSee Results. It looks like more than half of all shoppers...

Brains Behind Hakia Introduce SENSEnews Stock Indicator

January 10, 2011, 11:46 am
This morning we received news from SENSEnews announcing a revolutionary tool from the minds that brought the web hakia semantic search. Dr. Riza Berkan, one of the world's most imminent semantic language technology gurus, and a team of co-founders, have apparently cracked a new stock market analytical methodology. Powered by hakia search...

Google's Android Mobile System Targets Chinese Users

January 10, 2011, 11:40 am
As newer mobile technology is developed, so is the level of sophistication and elusiveness of the malicious software that hackers use to attack various systems. Recently, a very sophisticated and thorough malware was launched that affected one of Google's mobile platforms. The Google Android application for mobile users was recently found to...

Foursquare Users to Get Tips on Nearby Businesses

January 10, 2011, 11:20 am
Foursquare and have teamed up to bring local Examiner content to Fousquare users via Fousquare's website and mobile apps. This content will consist of tips or "insight and recommendations on nearby venues, restaurants, events, businesses and landmarks" from Examiner's 68,000 contributors in 233 U.S. cities. The tips will surface on...

PPC: You've Come a Long Way, Baby

January 10, 2011, 11:03 am
Now that Yahoo Search Marketing is fully integrated with Microsoft, you figured you'd never have to reminisce ever again about its predecessors, Overture and GoTo, right? Well, maybe one more time. Although it's been eight years since this " 8-Point Overture Winter Advertising Tuneup " appeared here on Traffick, it's still amazing to note just how...

AOL Hires Fox News Editor To Run Homepage

January 10, 2011, 10:27 am
AOL said today it has named Stephen Bromberg Executive Editor of Prior to joining AOL, Bromberg was Executive Editor,, where he oversaw the development and publication of all online content for the website. In this role he directed the editorial team to ensure that quality stories were posted quickly and...

6 Steps For A Better Small Business Facebook Page

January 10, 2011, 10:27 am
The rise and rise of Facebook continues unabated, and it has moved well beyond just being a social network, its also a vital marketing channel for businesses of all sizes. While most businesses have taken the first step of setting up a standard Facebook page which includes a feed of comments, photos and helps them gather fans; few have taken their...

Google Moves To Flesh Out Product Data

January 10, 2011, 10:27 am
Smart consumers tend to want as much product information as possible, and many people delay purchases when a certain statistic isn't available (who wants to buy a TV when there's a chance its cord won't reach the nearest outlet?). So this weekend, Google revisited a deal that means shoppers will get more (and more accurate) details. Google and...

Super Bowl Pre-Game Will Reportedly Feature Groupon Ads

January 10, 2011, 10:07 am
If Groupon's not already a household name, it may be soon. According to AdAge, the company is getting ready for some big time TV advertising, starting with spots during the Super Bowl pre-game show (the Super Bowl itself was already sold out). Groupon has already been growing like a weed, based mainly on web-based word-of-mouth. A big television...

Corporate Blogging Insights From C-Suite

January 10, 2011, 9:44 am
Corporate blogs (and blogging in general) get run through the ringer of “Is it a dead art?” to “It’s essential for online success!” and all stops in between. Many fear blogging due to concerns about time, risk / reward, exposure and the list goes on. eMarketer brings us a corporate some insights from a survey done by Blog2Print (an...

Dailymotion Introduces On-Demand Content Hubs

January 10, 2011, 9:20 am
Online video site Dailymotion has launched on-demand, curated content hubs focused on timely events. In real time, Dailymotion says its curation team can flag and respond to major news events or trends, such as a Twitter search trend, curate related content and launch a hub around the topic. In todays on-demand environment, viewers are looking for...

Blekko CEO On The "Useless Garbage" Of The Web

January 10, 2011, 8:59 am
Late last week, Blekko launched the Spam Clock - the search engine's illustration of how quickly the web is being flooded with spam. More specifically, it counts up the number of spam pages added to the web since January 1. What is not so clear by looking at it, however, is just what Blekko is considering spam (though the page does remind us that...

Blogging - In Decline or Just Evolution?

January 10, 2011, 8:59 am
Theres been a bit of commentary and opinion in recent weeks that blogging (meaning, written content longer than just a paragraph or two) as we know it is dying or even already dead when compared to the rise of Facebook and Twitter (meaning, very short content like the 140-character posts of Twitter). It started last month with a new Pew Internet...

Yahoo, Disney May Strike Connected TV Deal

January 10, 2011, 8:59 am
Yahoo Connected TV might soon get a serious bump in respectability in the eyes of sports fans and families with kids. A potential deal with Disney could bring content from ESPN and Disney (along with ABC) to the platform, according to a new report. Sam Schechner and Amir Efrati wrote this morning after speaking with some sources, "For Yahoo,...

Google UI Designer Duarte Sweet on Honeycomb

January 10, 2011, 8:59 am
Engadget scored this sweet interview with Google's Android user experience lead Matias Duarte, who discussed the new Android 3.0 (Honeycomb) OS powering the Motorola Xoom when Verizon Wireless launches it next month he helped craft. Duarte, who left Palm after creating the heralded webOS user interface, explains in a politic way why he joined...

38 Critical Books Every Blogger Needs to Read

January 10, 2011, 8:54 am
Your blog is a business. I'm not saying that your blog should make money. If you're a Copyblogger reader, that's probably already something you're focusing on. I'm saying that your blog (independent of the other parts of your business) itself has all of the components of a business: You have an idea ' that's entrepreneurship . You write content '...

Big News at Marketing Pilgrim!

January 10, 2011, 8:49 am
You may have noticed a trend over the past few months. While I've personally been blogging less and less, Frank Reed and Cynthia Boris have been hitting it out of the park! Case in point, Frank's excellent interview yesterday with Mike Blumenthal . So, why have I been slacking? Honestly, Trackur is growing so fast it's time to turn my attention...

Facebook Competitions - 5 Things You Should Know Before You Start One

January 10, 2011, 8:44 am
There are two big challenges in using Facebook for business: building the number of 'Likes' for your Page and getting your posts noticed on a user's Wall among the numerous posts by a user's Friends and other Pages that are so easy to 'Like' these days. Many businesses are running competitions on Facebook as a way to address these challenges. Big...

Accenture, comScore, and dunnhumbyUSA Announce Initiation of Breakthrough Study to Help Improve the Value of CPG Brand Websites

January 10, 2011, 8:34 am
Accenture (NYSE: ACN), comScore, Inc. (NASDAQ: SCOR), and dunnhumbyUSA today announced a groundbreaking initiative to help consumer packaged goods (CPG) marketers better understand the link between consumers' usage of brand websites and their in-store brand buying behavior. The results of the study will help CPG brand managers understand how to...

Scratching the (Microsoft) Surface at CES 2011 - Samsung SUR40

January 10, 2011, 8:18 am
If you've ever been to the Cannes Advertising Festival and spent some time in our beach club, or if you've ever been to the Hard Rock Cafe in Las Vegas and spent some time in the bar, you will have seen Microsoft Surface . At the Consumer Electronics Show in Vegas last week, we unveiled Version 2 of this much talked about sensory experience. The...

Why StumbleUpon Sends the Most Traffic

January 10, 2011, 8:18 am
With the recent news that Stumble Upon sends the most traffic of any social media platform, marketers become wide-eyed to the prospect of getting their piece of the pie. The truth is, this isn't really anything new . In the past year, StumbleUpon (SU) had quietly grown to over 10 million users, but has (for a while now) sent either the most, or...

Would Government Issued Internet ID Hamper Online Commerce?

January 10, 2011, 8:13 am
Privacy is a concern for everyone online. How we treat online privacy is always at the center of arguments about how far the Internet can truly go in delivering most everything to consumers. Privacy is looked at differently in different pars of the world. In fact, it's the reason why Facebook can't get a foothold in Japan . So the recent...

Healthcare Workers Use Social Networking to Find Jobs

January 10, 2011, 8:08 am
The healthcare industry is one that can be considered semi-exclusive in terms of employment and networking. Getting employment in the field of medicine was once all about who you knew, your connections to prominent people and of course your education and skills. All of these factors have always been a large part of individuals getting .

Investing vs. Wasting Budget on SEO

January 10, 2011, 8:03 am
Companies that seek to expand their market reach to growing populations of customers spending time online have turned in significant numbers to search and social media as marketing channels. The world of search and social as an intersection with content marketing is quickly emerging as well. The pro of all that attention and budget is that...

The Growth of SEO Factors through the Years

January 10, 2011, 7:37 am
Search Engine Optimisation (SEO) over the years has proven to be one of the fastest growing and most important industries for global ecommerce and for commerce in general. The history of SEO when compared to the history of, say, the automotive industry, is relatively short. But when viewed alongside the growth, or rather the shrinkage, of the...

How to Set up a Multi Author Blog

January 10, 2011, 7:37 am
Some say a collaborative blog (also known as a multi author blog) is like herding cats. I could agree with some aspects of that statement if I had experienced the cat herding. When blogging it helps to link out to each other and share great content. So in my mind it makes sense to have a blog where everyone contributes a blog post and we all lift...

3 skills every SEO copywriter must have

January 10, 2011, 7:27 am
Welcome back! Today we're introducing our educational (and hopefully inspirational) video blog series geared towards helping you succeed in your SEO copywriting career. In this brief inaugural video, we're going to address the three skills that you must have - or cultivate - if you are to become a successfulSEO copywriter. The proverbial "cliff...

Verizon to Offer Unlimited Data Plans for iPhone?

January 10, 2011, 6:51 am
Verizon Wireless subscribers have been waiting a long time for the iPhone to come to the carrier, and soon they will be waiting no longer, as Verizon is expected to offer Apple's game-changing device within the next several weeks. Verizon knows it will be a hot seller, and that along with massive amounts of sales, will come massive amounts of data...

Intuit Launches Free GoPayment Service For Mobile Payments

January 10, 2011, 6:26 am
"Intuit, best known for its Quicken, QuickBooks and TurboTax accounting software, is making a big push into the burgeoning mobile payments business with the launch today of a free version of its nearly two-year-old GoPayment service."GoPayment, designed for small businesses that don't yet accept credit cards, think babysitters, plumbers,...

Klout Raises $8.5 Million Funding

January 10, 2011, 6:20 am
"It's been amazing seeing the passion the social media community has for their Klout Scores," says Joe Fernandez, CEO and co-founder of Klout. "We have a lot of work ahead of us, though. We intend to invest heavily in increasing the performance of our system to deliver the accuracy, clarity and actionability commensurate with being the standard...

10 Tips to Improve Your Social Graph for Google

January 10, 2011, 6:10 am
It was great to present at the Sphinncon conference today alongside Kelli Brown , Tal Siach and Miriam Schwab - I've posted my slides and tips below to share with everyone online: 10 tips to improve your social graph for search View more presentations from Kevin Gibbons . The idea behind this was to provide actionable ideas based upon Matt Cutts'...

7 Simple Steps to Set Up Demographic Targeting in Microsoft Advertising adCenter

January 10, 2011, 2:48 am
If youve been in the search marketing game for a while, by now you know that certain times of year bring with them seasonal spikes in search volume for products and services relevant to whatevers going on now, or coming up on the horizon. With the new year, for example, advertisers in the health/fitness and financial services industries as most...

The Problem With Being An SEO Consultant - It's Always Your Fault

January 9, 2011, 11:31 pm
Posted by Paddy_Moogan Quick disclaimer - this post contains advice on getting SEO done whether it be within your company or for a client as opposed to hands-on SEO tips. Just before the start of 2011 I published a post on my personal blog titled - " Why Knowing Everything About SEO Doesn't Mean $#!^ ". I genuinely didn't expect the type of...

Don't Blame Your SEO for Slow Business

January 9, 2011, 11:20 pm
I see it many times, things get slow for a certain business and they quickly blame their search marketing campaign or SEO. How about you look at a few different things that could be triggering your lack of revenues? Products Just because you think your products are the cat's bag doesn't mean everyone else does too. You have to realize that search...

Jared Loughner Classmate Tweets That He Is a Liberal

January 9, 2011, 10:29 pm
The media and social media echo chambers of Twitter and Facebook may have a problem with their storyline that Jared Loughner was motivated by the Tea Party movement if the tweets of a former classmate are accurate. Just hours after the killing of six innocent people and the severe wounding of Congresswoman Gabrielle Giffords a former friend and...

Link Exchange Request Emails

January 9, 2011, 9:22 pm
A lot of folks have been hammering away at sending out automated link exchange emails for Wordpress driven sites.

Copyblogger is 5 Years Old!

January 9, 2011, 12:38 pm
Yep, it's time to put on the big boy pants ' Copyblogger is five years old today. A lot has happened in those quick five years, but as with any 5-year-old, we're just getting started. Most of all, we want to thank each and every one of you for "raising" us to this point " it truly could not have happened without you. So thanks for that, and also...

The Uphill Battle of Building a Web Analytics Culture

January 9, 2011, 9:53 am
All those who have worked at companies which never used or do not use web analytics to make decisions about site changes, know how difficult it is to create a culture of web analytics. It is very hard. Building a culture of web analytics is a grueling uphill task. After working with various client I have found that reasons for not using web...

Search Engine News Wrap-up January 9

January 9, 2011, 7:44 am
Happy New Year to you all! Here is this our first search engine news review of 2011: IndexPing: A Useful Thing Beyond Search: The free service will send an email to a Web master each time the Googlebot nuzzles that Web site. Google News Archive Search P Bradley: Having had a go at Big G, I'd suggest taking a look at the Google News Archive Search...

Getting started with search engine optimization

January 9, 2011, 6:12 am
Gone are the days when all that you had to do was build a website and sit back and watch the visitors come, in this ever expanding and competing world that we call the Internet, only the strongest shall survive. While it is always a good idea to incorporate several varieties of SEO, or Search Engine Optimization, there are those that will give...

MP Interview: Mike Blumenthal, Local Internet Marketing Pro

January 8, 2011, 11:10 pm
It's hard to not turn around in the Internet marketing space these days without bumping into something about the local space. Whether it's the ins and outs of Google local search in general and Place search specifically or the importance of blending your site SEO with your total online presence there is plenty to discuss. One of the true experts...

And We're Back!

January 8, 2011, 10:19 pm
We got our member's area fully paused out on the 25th of December & on the 26th I got probably the worst flu of my life, losing 15 pounds in 3 days. As a bonus, I got a respiratory tract infection that still has me coughing 2 weeks later! I am starting to feel a bit over the hump (and like I could be normal within a couple days),

Tasks That Should Be On Your Local Search Shortlist

January 8, 2011, 2:57 pm
Recently, I have been talking about local Internet marketing and the rapid developments in the area. Well, as we start 2011, there is a strange sound in the local Internet marketing spacesilence. There is a temporary lull in the frantic pace of change and innovation in the Google local search results. Whether you are a large retail chain or the...

Survey Results: 46 Percent Say Free Shipping Increases Profits

January 8, 2011, 1:17 pm
Some interesting stats from Practical Ecommerce, and interesting quotes/comments in the story itself. It seems like a lot of online retails aren't sure there's any benefit to offering free shipping -- while others swear by it as a tool to raise profits.

Back From the Dead (Hopefully!)

January 8, 2011, 1:15 pm
We got our member's area fully paused out on the 25th of December & on the 26th I got probably the worst flu of my life, losing 15 pounds in 3 days. As a bonus, I got a respiratory tract infection that still has me coughing 2 weeks later! I am starting to feel a bit over the hump (and like I could be normal within a couple days),

What is the Best Time to Share Your Stories?

January 8, 2011, 7:50 am
A main purpose of blogging is to cultivate a large audience, right? As such, it only makes sense to ensure you are doing everything possible to generate as large of a buzz about your blog as possible. This can be achieved in a variety of ways including choosing a market that is hungry for new .

Search Week in Review for January 8, 2011

January 8, 2011, 7:00 am
Here's a recap of this week's columns and news stories for the week of Jan. 2 to 8, as reported by Search Engine Watch, as well as search news and tips from around the web.Click to read the rest of this post...

Twitter Pays Big Money For Summize Search and The Domain Expires

January 8, 2011, 5:59 am
Twitter purchase the search engine in the middle of 2008. The domain name was let to expire in December 2010. It was picked up by a domainer apparently in Hong Kong.

Social Networking and its Relation to Crime

January 8, 2011, 3:33 am
There are reasons for certain things that we are discouraged to do and things that we also discourage our kids from doing. For instance, we tell them (and ourselves too) to never go places alone or to talk to strangers. In the real world, these rules are critical for our safety and peace of mind. .

Caution: Google Webmaster Tools Are Only 90% Accurate

January 8, 2011, 3:12 am
Google Webmaster Tools are a popular feature, servicing hundreds of thousands and maybe even millions of website owners and web analytics over the world. Everybody works with the provided numbers, without questioning the reliability of the data. However, ask a mechanical engineer – and he will tell you that everything in this world has a...

Cup of Joe: Are You A Boat? Or An Octopus?

January 7, 2011, 11:11 pm
Some of you know that I grew up and currently live on the coast of South Carolina. The ocean has always been a part of my life and has taught me a lot of lessons. Probably, one of the most interesting lessons that I have learned and thought about over the last few years, is the difference between boats and octopuses. (And yes, I just said...

Google Updates and SERP Changes - January 2011

January 7, 2011, 9:08 pm
"WebmasterWorld's monthly SERP monitoring and update thread for January 2011."

Website drop in the SERP’s- Possible penalty? Block Googlebot

January 7, 2011, 8:49 pm
Well in the past, most rapid drops in a websites search engine rankings were caused by off site factors. Bad links, too many links too fast, too many exact match anchor text links, too many footer or site wide links etc. Recently we are seeing more keyword specific or page level penalties which are turning up to be caused by on site factors....


January 7, 2011, 8:32 pm
One of today's trending Twitter topics is the hashtag #tiredofthat. It's spurred people to list the multitudinous things they're tired of such as "being alone on Valentine's Day," "the Twilight Saga" and the ever encompassing "Monday through Friday." One thing people are #nottiredof, are hashtags. According to What the Trend, hashtags have taken...

How to stop spam robots without using a captcha

January 7, 2011, 8:28 pm
We have been thinking about how to stop the spam bots without using a captcha. Most Captcha’s work to a certain degree, but in general you do not want to make it any more inconvenient for real people get through your web forms. Well Bob nailed it, just add a css class to the form field that says display:none, robots will fill out this field...

Birds, Sharks, and Bees: Buzz Week in Review

January 7, 2011, 7:41 pm
by Mike Krumboltz Well, that was weird. During the first week of 2011, birds fell from the sky, a shark attacked a boat, and the bees continued their odd disappearance. Just when we think we have the animal kingdom figured out... Check out those stories and more with the Buzz Week in Review. "The Birds" in reverse In the Hitchcock classic, "The...

FDA Warns Of Scam For People Who Buy Drugs Online

January 7, 2011, 7:20 pm
The Food and Drug Administration is warning people who have purchased drugs online about fraudsters posing as FDA agents or other law enforcement officials attempting to extort money. The criminals call the victims - who in most cases previously purchased drugs over the Internet or via "telepharmacies" - and identify themselves as FDA special...

Microsoft's Windows 8 Details Revealed, Changes the Mobile OS Game

January 7, 2011, 7:10 pm
The technology giants of today's world aren't content to sit in their own little corner, claiming small bits of territory at a time. Rather, they thrive as titans because they're able to integrate their company's vision and technologies across multiple fronts; Google is also Chrome is also the Cr48 is also Android, and Microsoft is also Bing is...

The Ultimate in Mobile: Connected Cars at CES

January 7, 2011, 7:10 pm
Have a long commute to work? Why not make the time count by having your email read to you as you drive? All you need is a BMW with ConnectedDrive. Running late for that movie? Toyota's EnTune service will allow you to buy your tickets from the car. If these in-car distractions cause you to have an accident, no problem, OnStar has partnered with...

On the Rise: Help these users get on the homepage!

January 7, 2011, 7:10 pm
Check it out, people! This month's " On the Rise " nominees are in - and we need your help to choose a winner. Just to remind you how this works: we identify a handful of channels who've rapidly increased their subscriber base in the last 30 days but haven't yet hit the 100,000 mark. You watch their videos, and then vote for your favorite in the...

How Human Factors May Affect Information Indexing And Retrieval

January 7, 2011, 5:02 pm
When we’re information seeking via the Internet, we are seeking knowledge. There’s an unspoken agreement between a search engine and a searcher that says, “I want the best information on my topic that you can find.” Search engine algorithms try their best to deliver exactly that, but we’ve all experienced pages of results that miss...

Trend Micro Releases Security App For Android

January 7, 2011, 4:22 pm
Earlier this week, a company called Trusteer determined that mobile users are three times more vulnerable to phishing attacks compared to people sitting in front of desktops.  Now, in a move that'll perhaps help address that problem (and others), Trend Micro has released its first security app for the Android platform. The app, called Mobile...

How Will Quora Handle Being Both Twitter and Wikipedia?

January 7, 2011, 4:17 pm
You've probably noticed that Quora has been getting a lot of press here in early 2011. As a result, the site is getting a lot of new users. As a result of that, there is growing concern that Quora will have a hard time maintaining the level of quality that led to it getting all the press in the first place.  Quora is a kind of Q&A...

2011 a Big Year for 'Star Wars'

January 7, 2011, 4:09 pm
by Mike Krumboltz 2011 is shaping up to be a big year for a galaxy far, far away. "Star Wars" will make the jump to high definition for the first time. But the Blu-ray release of the films isn't the only news on the docket. Fans of Luke, Leia, and dysfunctional dad Darth Vader will have a lot more to geek out over this year, including new games...

Watch What You Say: Facebook Sees You!

January 7, 2011, 4:08 pm
Be careful what you say. In this new digital age where everything is instantaneous, it's almost impossible to take back something you said five or ten years ago. Whatever you posted, wrote or photographed on your Facebook wall while you were in college can make you regret every minute of it right now. Of course, .

FDA Warns Of Scam For People Who Buy Drugs Online

January 7, 2011, 4:05 pm
The Food and Drug Administration is warning people who have purchased drugs online about fraudsters posing as FDA agents or other law enforcement officials attempting to extort money. The criminals call the victims -- who in most cases previously purchased drugs over the Internet or via "telepharmacies" -- and identify themselves as...

YouTube Looks Back at the Best Video Ads of 2010

January 7, 2011, 4:03 pm
Today, the YouTube Blog took an informal poll of its own team and industry reporters -- including Zach Rodgers of ClickZ -- to find out their favorite YouTube ads of the year.Click to read the rest of this post...

Google to Re-Enter Chinese Search

January 7, 2011, 3:46 pm
Of the popular posts on the official Google blog last year, the second most visited was Google's stance on searches in China. This entry discussed the difficult decision made by Google in December of 2009 when a series of cyber-attacks were launched on Google services. While Google frequently faces cyber-threats, these were different: they seemed...

Google Beats Microsoft's Government Contract (for Now)

January 7, 2011, 3:46 pm
When the public sector and the private sector mix, things get sticky. This is highly visible when it comes to awarding government contracts, where far too often it seems that one company or another is being given unfair preference " with the motivations being anything from less than thorough research to more shady possibilities. According to...

Google Responds to THVB Text Bug

January 7, 2011, 3:46 pm
The THVB text bug (that is, the terrible, horrible, very bad bug) has been getting a lot of attention over the last few weeks. The issue re-emerged into prominence thanks to the release of the Nexus S phone, which failed to resolve the issue that was reported several months ago. Now, Google has given an official response. For those unfamiliar with...

The ad your ads could look like: Looking back at the best YouTube ads of 2010

January 7, 2011, 3:33 pm
2010 was a breakout year for video advertising, which is an unmitigated good thing for advertisers and viewers alike. As audiences, platforms, channels, and devices continue to fragment into ever-more-specific niches, earning people's attention has become ever more challenging. To find audiences and break through all the noise, brands must create...

Researchers Study Dialects, Slang On Twitter

January 7, 2011, 3:09 pm
Much as someone born and raised in Boston probably won't sound the same as a person who grew up in California, people don't always tweet alike.  And while that may appear obvious, Carnegie Mellon researchers studied the presence of slang and different dialects on Twitter and discovered some interesting facts. One point about the methodology:...

Is Google a Search Engine or Your Biggest Competitor?

January 7, 2011, 2:54 pm
Perhaps the key to answering this question lies in the title of a book published a couple of years ago: What Would Google Do? by Jeff Jarvis. What has Google done, what will they do in the future?  To summarize the book-length answer, Google will do just about anything to become the “fastest growing company in history,” as Jarvis noted in...

Google's Official Honeycomb Preview Released

January 7, 2011, 2:50 pm
CES has brought us many surprises when it comes to upcoming technology, but far more enticing than the shocks and twists are the long-anticipated unveilings. While there's a long list of prominent and much expected items, Google's Honeycomb OS may be getting the most attention. These videos started getting buzz even before the official CES...

Could Social Media Sharing Violate Copyright?

January 7, 2011, 2:42 pm
Everyone agrees that stealing the work of another person is wrong, but the definition of what constitutes stealing is a murkier matter. In most cases we roll back to the term “fair use” which allows a person to quote a section of an article or book for the purposes of education or discussion. You see that here all the time....

The Challenge of Delivering Actionable Insights in 2011

January 7, 2011, 2:33 pm
Happy New Year from Atlas! A colleague of mine here at Atlas, Harrison Magun, recently posted some observations on digital marketing and predictions for 2011 on his blog, digitalCMO . As we think about the evolution of digital marketing in 2011 as well as the investments were making in the Atlas platform this year, I found the following...

Khloé and Lamar": More Must-See Kardashian TV

January 7, 2011, 2:17 pm
by Claudine Zap How do you know you're really part of the Kardashian family? When you become part of the family business: Lamar Odom and Khloé Kardashian will film their own spinoff reality show that will give viewers an inside look into their marriage. News of the new show, tentatively titled " Khloé and Lamar ," sent searches on Yahoo!...

Mommies and Their Social Media Influence

January 7, 2011, 2:16 pm
Studies have confirmed that moms have significant purchasing power which has the ability to affect decisions made by major corporations. The 2010 Cone Cause Evolution Study found that moms are a huge portion of the most active consumers in the United States. Moms purchasing power impacts about 80% of a household's buying decisions, with over .

Blekko Launches Spam Clock

January 7, 2011, 2:02 pm
Blekko, the recently launched search engine that relies on the community to help maintain relevancy, has launched "The Spam Clock". This is essentially a counter that displays the number of spam pages created since the year started.  "Every hour 1 million new spam pages are created," the page proglaims. You can watch the...

Google Gives Online Holiday Shopping Details for 2010

January 7, 2011, 1:56 pm
It's been a challenging few years for retailers, both online and offline, but things are starting to look up. The 2010 holiday season saw more than a five percent growth when compared to the year prior. Even more promising, however, is what's happening to online retail: e-commerce sites saw a 15.4% increase in 2010. Google gives us the full...

Yahoo AddedValue Survey Gives Online Shopping Insights

January 7, 2011, 1:56 pm
There's little doubt that the way we think of shopping has changed. In addition to being more aware of online options for purchases, savvy shoppers are using the web before " and even during " purchases. From finding the closest store to tracking down online discounts, the Web has become an invaluable tool for shoppers. Now, a report for Yahoo...

Android Stampedes Past iPhone in Total Subscribers

January 7, 2011, 1:56 pm
When Android first entered the market against the already established iPhone and RIM devices, their presence seemed laughable. The Google name brought some appeal and the smartphone lineup had a couple clever features, but that didn't make much of a dent at first. Well, times have certainly changed. With dozens of current devices and more being...

Facebook's Financial Dealings Jon Stewart Style

January 7, 2011, 1:45 pm
Jon Stewart is just funny. When you (or your writers) are not afraid to 'call it as you see it' the results are at the very least amusing and at their best insightful. He's a little of both on this one. (Hat tip to Greg Sterling ) Have a nice weekend!

Facebook’s Financial Dealings Jon Stewart Style

January 7, 2011, 1:35 pm
Jon Stewart is just funny. When you (or your writers) are not afraid to ‘call it as you see it’ the results are at the very least amusing and at their best insightful. He’s a little of both on this one. (Hat tip to Greg Sterling) Have a nice weekend!

Is Augmented Reality the Future of E-Commerce?

January 7, 2011, 1:29 pm
eBay has launched a new version of its eBay Fashion iPhone app. This one lets users virtually try on sunglasses by using their phone's front-facing camera to capture an image of themselves and fit the sunglasses to their faces. This comes in the form of a "see it on" feature. As eBay's Richard Brewer-Hay explains , simply access this feature from...

Our Online Reputation Management Playbook

January 7, 2011, 1:24 pm
Posted by brianspatterson This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. We recently completed an interesting reputation management project and I thought it'd be helpful...

Reasons Why Delaying Your Product Launch Can Hurt You

January 7, 2011, 12:38 pm
A common feeling for entrepreneurs when building a web application is the fear of failure in launching one that nobody will use. This fear usually causes the entrepreneur to delay launching to add more product features in order to make their product better or more impressive. This feeling usually just persists though. How does one get over this...

Google's AdMob Staff Continues to Dwindle

January 7, 2011, 11:32 am
Google acquires a lot of companies, big and small, and the question has been raised as to whether its size might be undermining future deals. Could the sheer mass of the company, so often indicative of the hyper-corporate structure that quickly drowns out the original vision of company founders, be the reason why some companies have turned Google...

Microsoft Exec Quits to Found Mobile Startup

January 7, 2011, 11:32 am
If the world of mobile applications and social networking has hindered the search engines in no other way, it has at least deprived the companies of some of its top players. There's been an exodus over the last few months, wherein top-level executives from Yahoo, Microsoft, and Google have all fled the scene to join up with, invest in, or...

First WP7 OS Update: What and When

January 7, 2011, 11:32 am
Windows Phone 7 isn't the hottest competitor we've seen enter the market, but it's also not giving up any time soon. Like the Little Engine that Could, WP7 is chugging away, intent on pushing itself despite being a small player in the field. One of the ways they're doing this is the release of a new OS iteration titled "NoDo." According to a...

Global IT Spending To Top $3 Trillion In 2011

January 7, 2011, 11:27 am
Global IT spending is forecast to reach $3.6 trillion in 2011, a 5.1 percent increase from 2010, according to a new report by Gartner. In 2010, worldwide IT spending totaled $3.4 trillion, up 5.4 percent from 2009. Gartner has raised its outlook for 2011 global IT spending from its previous forecast of 3.5 percent growth. In 2010, the IT...

Bing Secures Place In Hyundai's Connected Vehicle Program

January 7, 2011, 11:25 am
Bing is, in both a figurative and literal sense, on a roll this week.  First came word that Toyota's new in-car infotainment system will feature Bing Maps and Bing for Mobile, and now, it seems a new product from Hyundai called Blue Link will do much the same thing. Bing partnered with Hyundai and ATX (which deals in connected vehicle...

Communication Breakdown: When Email Goes Down

January 7, 2011, 10:51 am
At the end of December, some Hotmail users experienced problems with their email - it was gone. Messages and folders went completely missing from their accounts. Luckily, for those users, the emails came back. Microsoft says it recovered 100% of email and folders for the accounts affected. Unfortunately, for those who didn't sign into their...

Dropping In To See What Condition Your Condition Is In - Part I

January 7, 2011, 10:46 am
by Stoney deGeyter Back in 2002, Stanford published their Top 10 Guidelines To Establishing Web Credibility . Amazingly, these conditions for creating a credible website are just as relevant today as they were back then. Isn't it funny how, with all of the advancements in site development and marketing, it all still comes back to the basics? Below...

Google's Follow Finder Lab Helps Twitter

January 7, 2011, 10:46 am
It's true that Google has its own social networking, although those of you who haven't heard of or signed up for Google Buzz aren't missing out on much. This micro-blogging service, a distant cousin to Twitter, allows for quick status updates, importing of blogs and off-site content, and integrates fully with your Google account. It's also been...

Google's Earth Engine Imaging

January 7, 2011, 10:46 am
Google Earth has been a popular program since its launch back in 2004, and it has certainly evolved over time. They've added everything from underwater exploration to mapping of trees on the landscape to the ability to track down Santa as he makes his annual flights. However, this impressive program is now being used for something else: helping...

Facebook Extends Lead Over Orkut In India

January 7, 2011, 10:36 am
For a long time, supporters of Google's experiments in social media were able to point to Orkut's success in Brazil and India. In those countries, at least, the social network was dominant. But Orkut fell behind in India last year, and new stats from Experian Hitwise show that Facebook's made impressive gains since then. With a share of 5.26...

Android Tablets and the iPad's Lead in the Enterprise

January 7, 2011, 10:20 am
Pundits have predicted the growing adoption of tablets as a top 10 trend for 2011. According to Mashable, a new Forrester report estimates that 44 million tablets will be sold in 2015 , surpassing even laptop sales by nearly 5 million and desktop PC sales over 25 million. Android-based tablets are expected to capture a significant share of the...

Men and Social Networking: The Same as Women

January 7, 2011, 10:10 am
Contrary to what many people may think, men do like to engage in social networking. According to a study conducted by StudyLogic for the brand at Sheraton Hotels and Resorts, men depend on social networks more than what's commonly known. The study examined how closely dependent men are on their social networks, and how they .

Will 2011 Be Even Bigger Than 2010 for Facebook?

January 7, 2011, 9:49 am
Was last year the year of Facebook or is this year going to be the year of Facebook? The company made arguably its most important move into web dominance last April when it announced social plugins and the open graph, for all intents and purposes, connecting the biggest part of the web together through Facebook itself. CEO Mark Zuckerberg was...

What's Your Excuse for Not Achieving Your Goals?

January 7, 2011, 9:39 am
ex•cuse n. ik-skyoos An explanation offered as a reason for being excused; a plea offered in extenuation of a fault or for release from an obligation, promise, etc. I don't have enough money. It's too hard to find an audience. I don't have enough time . I don't have the talent. I started blogging too late. I don't have a quiet place to work ....

Hulu Plus To Become Available On Some Android Phones

January 7, 2011, 9:18 am
Individuals who both own an Android phone and subscribe to Hulu Plus are perhaps not the poorest folks around (food and shelter tend to come before data plans and entertainment services), but soon enough, they may get more for their money. Hulu Plus is supposed to become available on certain Android phones sometime this year. Hulu CEO Jason Kilar...

Mac App Store Hits One Million Downloads In First Day

January 7, 2011, 8:58 am
Apple said today that over one million apps have been downloaded from its Mac App Store in the first day. Were amazed at the incredible response the Mac App Store is getting, said Steve Jobs, Apples CEO. Developers have done a great job bringing apps to the store and users are loving how easy and fun the Mac App Store is. The Mac App Store...

How to Get the Best Internet Marketing Posts of 2011

January 7, 2011, 8:37 am
Every year, I spend hundreds, perhaps thousands of hours reading articles on Internet Marketing for my annual Best Internet Marketing Posts blog post. The effort to find these posts, read them thoroughly, identify whether they meet certain criteria, and categorize them takes an incredibly huge toll on me, but at the end of the day, I've been proud...

Google Adds Email Authentication Feature to Google Apps

January 7, 2011, 8:27 am
Google has added DomainKeys Identified Mail (DKIM) signature availability to Google Apps customers. DKIM, as explained by itself, lets organizations take responsibility for messages while in transit. "The organization is a handler of the message, either as its originator or as an intermediary," the site explains. "Their reputation is the...

Google Lurks Behind Android at CES

January 7, 2011, 8:11 am
Funny story, or at least funny to those who appreciate fine PR slipperiness. A few weeks ago - before I landed in this Godforsaken city in the desert for the 2011 Consumer Electronics Show - I approached Google to see if any of its executives would be appearing at the show. I was told that no, not officially. Moreover, Google would not be making...

My Own "Facebook Obsession"

January 7, 2011, 8:11 am
I shuffled to the front of the room and scanned the crowd, looking on in bored anticipation. I stood up straight and addressed the room, "My name's John Wiggill and I'm a Facebook ho." Last night I watched CNBC's " Facebook Obsession " and it made me think... am I being duped? Is Facebook really as evil as they seem to think? Social media, for ...

Online Reputation Management Playbook

January 7, 2011, 7:37 am
A comprehensive and thoughtful post with real world information on what to do when Google suggests that your company is a scam.

Amazon Warns All Illinois Associates of Possible Termination

January 7, 2011, 7:28 am
We regret to inform you that the Illinois state legislature has passed an unconstitutional tax collection scheme that, if signed by Governor Quinn, would leave little choice but to end its relationships with Illinois-based Associates. You are receiving this email because our records indicate that you are a resident of Illinois. If our...

Japan's New Year Tweets Help Set Twitter Record

January 7, 2011, 7:20 am
Twitter helped the world ring in the New Year and the world responded. In particular Japan used the service to talk to just about everyone about the new year. From the Twitter blog Well, that didn't take long. Just four seconds after midnight in Japan on January 1st, Twitterers set an all-time record in the number of Tweets sent per second (TPS)....

3 FireFox Addons to Easier Copy Links and Anchor Texts

January 7, 2011, 7:20 am
Do you copy-paste links a lot? Most of our readers are most likely to. This post offers a few useful FireFox addons that will let you copy links from the web easier and faster. Enjoy! 1. Copy Links Copy Links addon allows to quickly copy all or selected URLs with anchors to clipboard: A very similar addon: Copy Link URL : this addon lets you...

Japan’s New Year Tweets Help Set Twitter Record

January 7, 2011, 7:10 am
Twitter helped the world ring in the New Year and the world responded. In particular Japan used the service to talk to just about everyone about the new year. From the Twitter blog Well, that didn’t take long. Just four seconds after midnight in Japan on January 1st, Twitterers set an all-time record in the number of Tweets sent per second...

Mobile Platform Shift Trends Continue

January 7, 2011, 7:04 am
It will come as little surprise but the latest data from comScore shows that for right now (emphasis on right now) Android is the big winner. Things are changing and if the Verizon iPhone deal ever gets past the "It's definitely coming at some point in the very near but maybe sorta far away future" talk that will be the true measure of who has...

Alibaba Leaps Over Google To Second Place In China

January 7, 2011, 6:02 am
Alibaba has leapt ahead of Google in terms of the share of online advertising revenue it earns in China " it's home market. According to Analysys International, Alibaba's Taoboa keyword advertising and the further development of its interactive advertising offer in China are the root cause of this development " rather than Google's failure. Baidu...

30​ Web Trends You Have to Know About in 2011

January 7, 2011, 4:09 am
After writing the rather humorous post on predictions for 2011 I noticed more and more trends so I finally decided to write a 30 trends for 2011 list again this year. These trends are the ones you really have to know about if you ask me. These changes take place already or are unfolding and you can't afford to ignore them as an SEO, web design or...

Creative Ways to Get Links from a Reluctant Target - Whiteboard Friday

January 7, 2011, 12:17 am
Posted by Aaron Wheeler Happy new year, mozzerati! Another year, another 52 Whiteboard Fridays to be had. I don't know about you, but I'm totally pumped to see what the whiteboards have in store for us this year! You may notice a new and friendly banjo-pickin' Roger in the beginning of this week's video, and you'd be quite apt in doing so. Our...

Facebook's Financials Revealed in Leak

January 6, 2011, 11:16 pm
Facebook earned $US355 million in net income in the first nine months of 2010 on revenue of $US1.2 billion, according to documents that Goldman Sachs is providing to clients.Goldman began hand-delivering copies of the 101-page private placement memorandum for the Facebook offering to its wealthy customers a little after lunchtime Thursday in New...

When to Use a No Follow Tag

January 6, 2011, 11:10 pm
When to Use a No Follow Tag Using no follow tags on your website should always be done with caution because a no follow can often times provoke further investigation from the search engines. Keeping that in mind, you better make sure everything else on your website is 100% squeaky clean.

What Does a Social Media Community Manager Do?

January 6, 2011, 9:47 pm
This might be what some community managers do. Your mileage may vary.

What did Groundswell mean to you?

January 6, 2011, 7:14 pm
I know from meeting and working with many of you that Groundswell has been useful. People who read it say some very nice things about what it did for them . . . and what happened whey they gave it to their boss. Well, we're finally doing a paperback edition. It will include two new chapters - one on Twitter, and one on the stages organizations go...

Why Social Media Practices Are Like Football

January 6, 2011, 7:07 pm
Co-authored by Jay Baer and Amber Naslund One of the continuous discussions and questions surfacing in the social media chatterbox is that of “who owns social media?” Is it marketing? Public relations (PR)? Customer service? The answer is . . . yes. For the long-term, anyway. You’re not likely at the point yet where you have...

Salesforce Buys Dimdim for $31 Million

January 6, 2011, 4:49 pm announced that it has acquired Dimdim for $31 million. The acquisition will help Salesforce expand its Chatter line of products, often described as a "Facebook for the enterprise", with real-time communication technologies. The company says the move follows the proven Facebook model of combining real-time collaboration. "Facebook...

Bing Integrates Local TV Listings

January 6, 2011, 4:49 pm
Every evening, tens of millions of people enter their homes, set down their keys, and waste little time in turning on the TV. Bing's taken a good shot at becoming part of their lives, then, by integrating local TV listings into its regular search results. To be clear: this is not Bing's answer to Google TV. Then again, given how Google TV has...

How much does Social Media cost companies in 2011?

January 6, 2011, 4:24 pm
Mack Collier writes about what a business owner can expect to pay for a variety of social media marketing services. Some of the numbers might be eye-openers for small business owners, but valuable information nonetheless.

Rumors Say Linkedin May Be First to IPO

January 6, 2011, 4:03 pm
Facebook may get more than its share of buzz, but Linkedin, the social media network with an eye toward business relationships, has been quietly sneaking up on the world. According to the LA Times and a variety of other sources, Linkedin appears to be priming itself for an early 2011 IPO. Sources say that Bank of America, Merrill Lynch, Morgan...

Fair Use Controversy: The Gift That Keeps On Giving

January 6, 2011, 3:57 pm
So the whole "what is fair use?" debate is back, as Fortune describes the business practices of Righthaven and the Las Vegas Review Journal of going after publications for violating copyright. As the piece by John Patrick Pullen explains, the operation involves "transferring the copyright of content that has been reproduced on the Internet ...

Will Quora Go Mainstream?

January 6, 2011, 3:57 pm
Recently, I have had an influx of Quora friend requests in my inbox. Honestly, I have not seen so many social media experts flock to a social media web site since all of my social media and search engine marketing buddies flocked to Twitter . So, I started my quest to find out exactly if is the next social media web site to go...

Facial Expressions As Part of Search Rankings? Kinect Could Do It

January 6, 2011, 3:26 pm
During the Microsoft keynote Wednesday at the Consumer Electronics Show in Las Vegas, CEO Steve Balmer noted "everyone who is enjoying Kinect knows that today it listens to your voice, and tracks your body, but what about your facial expressions? As you can see, now Kinect can track features like your smile, your laugh, and even the raise of your...

Twitter Sees New Record Of 6,939 Tweets Per Second

January 6, 2011, 3:21 pm
The start of a new year can cause people to think about many things, including family, friends, and personal opportunities. And Twitter, apparently, as the company announced today that Japanese users set a global record moments after the official end of 2010. A post on the Twitter Blog indicated this afternoon: "Just four seconds after midnight...

Home Goes Viral

January 6, 2011, 3:21 pm
by Mike Krumboltz OK, so the song may be overplayed, over-commercialized, and just plain over, but this version of Edward Sharpe's "Home" is definitely worth a look . As performed by father-daughter pair Jorge and Alexa Narvaez, the video of their performance is garnering thousands of views on YouTube. It's pretty easy to see why. The guy can sing...

comScore to Speak at the 13th Annual Needham Growth Conference

January 6, 2011, 3:16 pm
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Kenneth Tarpey, Chief Financial Officer, will present at the 13th Annual Needham Growth Conference in New York City. The presentation is scheduled to begin at 9:20 am ET on Thursday, January 13, 2011.

New Skype for Business Includes Group Video Chat

January 6, 2011, 3:11 pm
Group Video Calling is now part of Skype for Business. This handy new feature allows you to host video calls with up to ten people at the same time and it's only going to cost you $8.99 a month. From a marketing perspective, this system allows you to do something you can't do with email and that's get face time with your customers. Group Video...

Duplicate Content: Block, Redirect or Canonical

January 6, 2011, 2:50 pm
Posted by benjarriola This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Duplicate content in SEO has been around for quite some time and even if Google has been saying they...

What Your Social Media Community Manager Should Be Doing

January 6, 2011, 2:50 pm
One of the essential hires for companies that want to affect real change as a social media savvy organization connecting with people and communities is a Community Manager. During the social media discovery and initial learning phase the addition of a dedicated person is often unlikely, so the tasks a Community Manager would handle can be...

Stanford QB Andrew Luck Hottest Search Term Today

January 6, 2011, 2:35 pm
Search and news stories are very closely related. In this age of watching TV with laptop at hand, we tend to search for things we see on the TV - and the CES flood of internet TV applications and hardware attests to this - it is no wonder the predicted top of the NFL draft decision to stay in school would get people searching for more information....

Why the Numbers, Rankings and Followers Do Not Mean Squat!

January 6, 2011, 2:29 pm
Melissa Fach's great article on maintaining perspective about the numbers game in social media is a must-read wakeup call for those still chasing followers everywhere. Releases New Social Media Tool

January 6, 2011, 2:14 pm
The best place for snow sports? Where to book your next ski vacation? The answer is at The company just released the first travel booking site that focuses on snow-sports and highlights the social media aspect. On December 20, 2010, they launched the first live open-beta format of the site, and granted early access .

Skype Gets New Business Version with Group Video Calling

January 6, 2011, 2:09 pm
Today is a big day for Skype. Not only did the company announce its intent to acquire mobile video provider Qik , but they have also launched a new business version of Skype for Windows with group video calling. The feature is specifically designed for businesses who are shifting to an anytime/anywhere workplace model to increase employee...

Google Android Edges Apple In Smartphone Market

January 6, 2011, 1:53 pm
Samsung was the top handset maker in the U.S. for the three month period ending in November, accounting for 24.5 percent of the market, while RIM led among smartphones with 33.5 percent market share, according to comScore. For the three month average period ending in November, 234 million Americans ages 13 and older used mobile devices. Device...

Online Marketing: The Best 2010 Articles And Reports From MasterNewMedia

January 6, 2011, 1:46 pm
For most of the people, online marketing is a risky business. A field packed with well-dressed unscrupulous people, who use all kinds of dirty tricks to carve money out of unaware visitors who land on their website pages. But this is just one kind of online marketing. Photo credit: Ndul Professional online marketing is the science of...

Hide! It's a Nicolas Cage Movie!

January 6, 2011, 1:43 pm
by Mike Krumboltz To say that Nicolas Cage is starring in a poorly reviewed movie is a bit like saying the sun sets in the West. But Cage's newest effort, "Season of the Witch," is different than some of his other "so bad they're good" flicks. Because, if the reviewers are to be believed, this film is so bad that it flew straight past good and...

The Constitution In Search

January 6, 2011, 1:43 pm
by Mike Krumboltz Want to be a part of today's political read-along of the U.S. Constitution? Check out the full transcript here .

The Fast Track to Building Your Business with Blogging

January 6, 2011, 1:33 pm
If you'd like to figure out exactly how to start reaping the benefits of more traffic, better search rankings, and the free social media word-of-mouth that blogging brings, consider taking the fast track with Blogging Success Summit 2011 . And you won't need to spend money on travel, hotel rooms, or even leave the house. This is a completely...

Twitter for Mac App Introduced to Mac App Store

January 6, 2011, 1:24 pm
Now that the Mac App Store is open, we can expect to see apps start flooding the market. This includes the usual suspects, like Twitter.  Twitter introduced its new Mac app today, available in the Mac App Store. The company says it's three times faster than its original version that was previously called Tweetie for Mac. ...

Skype Buys Mobile Video Company Qik

January 6, 2011, 1:17 pm
Skype announced today that it has entered an agreement to acquire Qik . The price has yet to be announced, but rumor has it that it's about $100 million. What Qik does is let people capture video instantly from their phones. It's already available on over 200 different phones running Android, iOS, Symbian, BlackBerry OS, and Windows Mobile. On...

Julia Roberts on a Mission, People's Choice Awards, Royal Wedding Details: What's the Buzz

January 6, 2011, 1:12 pm
by Claudine Zap Our top picks from the day's hottest searches. Julia Roberts (Searches increased by 6,617%). The Oscar winner is on a mission to promote her "Eat Pray Love" costar Javier Bardem for his work in "Biutiful." Oprah Winfrey (+2,052%). The queen of talk now has her OWN channel on Discovery, which is expected to be profitable in 2011....

FourSquare Becomes More Competitive with New Developments

January 6, 2011, 1:12 pm
There is so much competition for attention on social networking sites. Many social users have memberships on several sites like Twitter, Facebook, LinkedIn, etc. Now, Foursquare has recently joined the quest to attract more visitors, making it one of the sites who is also getting some major user attention. Steps to make FourSquare a more .

Think Global Opportunity, Act Localeze; Persistent IDs Check-in To Twitter Places

January 6, 2011, 1:04 pm
Localeze's ambitions to be the single management source for all local listings on the web got yet another boost yesterday. Their "Persistent ID" (PID) system has been integrated into Twitter Places alongside other services such as Gowalla and OpenTable.Click to read the rest of this post...

Understanding Site Architecture with Xenu and Excel

January 6, 2011, 12:34 pm
One of the often under-considered factors for a strong SEO strategy is the site’s architecture and its affect on the PageRank flow through a site. We know that PageRank dissipates as we get further from the home page, but our conceptualization of page depth is clouded by the modern website’s sidebars, dynamically updating widgets,...

House Oversight Committee Heads To YouTube

January 6, 2011, 11:24 am
When watchdog groups and oversight committees are formed, the semi-paranoid question "who watches the watchers?" sometimes comes up.  Now, with respect to the House Committee on Oversight and Government Reform, the answer can be anybody (or everybody) with access to YouTube. A post on the YouTube Blog announced, "Just after...

FCC Launches App Challenge For Internet Openness

January 6, 2011, 11:08 am
The Federal Communications Commission has announced a challenge for software developers to create apps that help people monitor Internet openness. The FCC says its Open Internet Challenge is about the development of apps that provide users with information about the extent to which their fixed or mobile broadband Internet services are consistent...

Bing Feature Update: Check your local TV listings with Bing

January 6, 2011, 11:03 am
Tired of scrolling through pages of cable listings in search of your favorite television show? Wouldnt it be great if you could do a quick web search and find when your favorite show will be on next? If you are one of those people who watch TV on an actual TV, were pulling in guide information to help you easily find whats on in your area from...

comScore Reports November 2010 U.S. Mobile Subscriber Market Share

January 6, 2011, 10:58 am
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending November 2010. The report ranked the leading mobile original equipment manufacturers (OEMs) and smartphone operating...

Yahoo Brings "Broadcast Interactivity" to Connected TV

January 6, 2011, 10:53 am
At the Consumer Electronics Show in Vegas, Yahoo announced that it's introducing some new connected TV features, partnerships and apps. For one, Yahoo announced "Broadcast Interactivity" to launch with select national broadcast and cable TV providers and brand advertisers. The company is collaborating with ABC, CBS, HSN, and Showtime on content...

Android 3.0 Honeycomb Previewed by Andy Rubin

January 6, 2011, 10:38 am
At the Consumer Electronics Show in Vegas, Google previewed the next version of Android - 3.0 AKA Honeycomb. VP of Engineering Andy Rubin provided the following explanation of what to expect from Honeycomb, as well as the video below: Honeycomb is the next version of the Android platform, designed from the ground up for devices with larger screen...

South Korean Police Find Google Violated Privacy Laws

January 6, 2011, 10:38 am
Five months ago, local police officers raided Google's offices in South Korea, and what they found may cause quite a lot of trouble for the company. A police report's indicated that Google illegally collected private data with its Street View cars, and criminal charges could result. The fact that Google recorded emails and passwords sent over...

Online Research: Engaging Moms in a Multi-Screen World

January 6, 2011, 10:37 am
Our multi-screen ecosystem is growing quickly, as is the rate of adoption of (and adaptation to) a multi-screen lifestyle. Todays consumers and in particular moms (or mums, if you're a reader from outside the US!) - interact with media at home, at work and everywhere in between which creates challenges for marketers: how do we effectively reach...

Custom SocialGo Networks: Is it the New Social Wave?

January 6, 2011, 10:17 am
Although there are several social networking platforms that have features to satisfy the average user, there are still a few more that are becoming available that will likely appeal to even more users. The next wave of social networking seems to be leaning towards a new, more customized network community where users can specifically build .

Bing Feature Update: FanSnap and Bing are your ticket to football playoffs

January 6, 2011, 10:17 am
If youre searching for sports tickets in the US, things just got easier. Y ou can now compare tickets from over 50 leading tickets sites, check out the view from the seat and quickly find a broad selection of tickets from multiple providers, directly in Bing. As we mentioned last month , to help you make better ticket buying decisions we are...

Boost your conversion rates with this one simple technique

January 6, 2011, 10:07 am
Ready to write your Web copy (Sure!). Want to boost your conversion rates (heck yeah!). This proven technique doesn't cost any money, require you to download an app, or even require that you hire a consultant. It just requires two skills that can completely transform your writing. The secret? Ask smart questions Shut up and listen to the answers....

Search History Helps Convict Husband Of Wife's Murder

January 6, 2011, 10:07 am
A Wisconsin man was convicted of his wife's murder with evidence that included his search history of the ingredients used to kill her, Forbes reported. On the morning of Julie Jensen's death "someone attempted to "double-delete" (apparently unsuccessfully) the computer's browsing history, which included a search for "ethylene glycol poisoning."...

SEO vs. PPC: Response to my friend Krista

January 6, 2011, 9:51 am
I love that Krista Lariviere over at GShift Labs posted some questions to think about , and some statistics, instead of "predictions for 2011," regarding organic search referrals and your SEO strategy for 2011. I actually have some answers to her questions. In my opinion, she makes some of the same mistakes my other SEO-obsessed friends, such as...

Microsoft 2010 By the Numbers

January 6, 2011, 9:35 am
Microsoft made a slew of announcements at the Consumer Electronics Show (CES). More on that here . The company also revealed a bunch of numbers for 2010 that you might find interesting. So, let's get right to them: Xbox/Kinect - 8 million: Number of Kinects sold in first 60 days - 50 million: Xbox 360s sold to date - 30 million: Number of Xbox...

Microsoft 2010 By the Numbers

January 6, 2011, 9:30 am
Microsoft made a slew of announcements at the Consumer Electronics Show (CES). More on that here. The company also revealed a bunch of numbers for 2010 that you might find interesting.  So, let's get right to them: Xbox/Kinect - 8 million: Number of Kinects sold in first 60 days - 50 million: Xbox 360s sold to date - 30 million:...

Microsoft Announcements from CES

January 6, 2011, 9:15 am
The Consumer Elecronics Show (CES) in Vegas has already been a big event for Microsoft, and it doesn't even end until January 9. CEO Steve Ballmer reflected on the past year, and introduced some elements of where the company is headed. "(It) was a very, very exciting year for our customers," Ballmer said. "We launched Windows Phone 7, Office...

LinkedIn IPO Rumored For This Year

January 6, 2011, 9:15 am
By all accounts, private shares of Facebook are incredibly popular, with wealthy investors causing a virtual stampede over who will get to buy them through Goldman Sachs. It's a good bet that there will be widespread interest if/when Facebook goes public, too. So to avoid being overshadowed, LinkedIn may IPO this year. Nadia Damouni reported...

Tech Holiday Sales Down 5%

January 6, 2011, 9:09 am
U.S. consumer technology  holiday sales were down 5 percent in 2010 totaling $10.3 billion, according to a new report from The NPD Group. Heavy sales promotions early in November, before Black Friday, did not convince shoppers to spend early as sales for the first three weeks of the month fell by 5 percent compared to the previous year....

How to Get More Mobile Visitors Onto Your Email List

January 6, 2011, 8:59 am
On Copyblogger recently we've talked about why it's so important to make your website mobile-friendly . And we've hammered on how critical it is to get people onto your email list . But there's a problem: it can be really hard for your mobile visitors to sign up for your newsletter. Here's why: Most mobile-friendly themes (in WordPress or other...

International Search Summit In San Jose: Super Early Bird Booking To Expire

January 6, 2011, 8:54 am
There are only two days left to book your place at the International Search Summit @ SMX West at the Super Early Bird Booking rate. The Summit, being held on Friday March 11th, takes key search and social media topics and studies them from an international and multilingual angle, providing invaluable insights for anybody working in the...

Having a Plan in Social Media

January 6, 2011, 8:44 am
Ive received a series of inbound requests for comments based on a report from Gartner, an IT analyst firm, that estimates as many as 70-percent of social media campaigns will fail in 2011. There are a series of discussions hitting the blogosphere and the Twitterverse exploring this very topic, some elementary and others on the right path . I...

Blog Posts To Read for January 6, 2011

January 6, 2011, 8:28 am
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Learning on the Job - SEO Ninja Training Great post that likens SEO to ninja training. In SEO, because it is ever evolving, you never...

Mac App Store From Apple Officially Open

January 6, 2011, 8:23 am
Apple's much-anticipated Mac App Store officially opened to the public today. Right off the bat, it's got over 1,000 free and paid apps. The goal of the store has been to bring the App Store experience, which has been so popular with devices like the iPhone and iPad to the company's Mac operating system. Users can buy apps at the Mac App Store...

5 Facebook Applications to Add Useful Tabs to Your Facebook Fan Page

January 6, 2011, 7:26 am
Your Facebook Fan page is more than your business brochure. It is even more than the tool to build the community around your business. Actually it can both and even more. With the variety of free applications you can turn it into the huge source of information around your brand: it can be as comprehensive as your own website giving your "fans"...

How to write the most effective PPC Ad copy

January 6, 2011, 7:24 am
A simple guide for business owners and internet marketers on how to write the most effective PPC Ad Copy for best results.

What Does A Community Manager Do? Take a glimpse.

January 6, 2011, 7:21 am
One of the essential hires for companies that want to affect real change as a social media savvy organization connecting with people and communities is a Community Manager. During the discovery and initial learning phase the addition of a dedicated person is often unlikely, so the tasks a Community Manager would handle can be performed by a...

5 Internet Marketing Tips For The New Year

January 6, 2011, 7:06 am
Thanks God we are done with celebrating and can start working! Here's one essential checklist for you to start: 1. Acknowledge Your Biggest Fans Do you have fans that re-tweet your posts, email your articles to friends, and send new business your way? What have you done for them? Have you at least taken the time to thank them? You should always...

Google Previews Android 3.0 for Tablets

January 6, 2011, 6:55 am
Google is working very hard to get ahead of any news that Apple may have cooking regarding the possible roll out of the iPhone on the Verizon network or the iPad2. They have even given a sneak preview of the new Android 3.0 called Honeycomb. Let's face it, they need to work hard because they are facing very good competition. It's nice to see...

Starbucks Changing Logo. Good Move or Bad Move? You Tell Us!

January 6, 2011, 6:25 am
There has been some hubbub in the past few days about a change in one of the iconic brands of the modern business era. Starbucks is dropping its name from its logo to celebrate its 40th anniversary. We know our readers are very savvy marketers in general and that Internet marketing is more than just clicks and followers so we wanted your opinion...

China Introduces First State-Owned Search Engine

January 6, 2011, 3:54 am
It is widely known that Google has many local rivals in the Search Engine field. Many Russians prefer Yandex over Google, Israelis use Walla and in China there is Baidu. Most of those engines are extremely localized, providing relevant search results and successfully battling with Google in the local market – especially, since they use local...

Your window into the 112th Congress

January 6, 2011, 2:04 am
Just after Representative John Boehner was sworn in as the 61st Speaker of the House earlier today, he and new House Oversight Committee Chairman Darrell Issa made an early move to make the activities of the House of Representatives more accessible to citizens via YouTube. Starting in this 112th Congress, all committee hearings of the House...

How to Leverage Year Over Year Data Successfully

January 5, 2011, 11:45 pm
Posted by JoannaLord Oh the New Year. How we love you so. There are so many reasons to love you. Let us count the ways: Those "Best of 2010" blog posts finally come to an end. We all have a great reason to buy more stuff than we need because the entire world is on sale. Everyone's energy is sky high. It's incredibly contagious. YES! LET'S DO THIS!...

Losing Job At Yahoo, MySpace? Macy's Is Hiring

January 5, 2011, 11:39 pm
Seems e-commerce is hiring, and some big online companies are firing Employees being cut at Yahoo and YouTube may be able to find the right fit amongst the 725 openings at Macy's online department. "Macy's, which has about 161,000 employees, expects to add the positions in New York and San Francisco to expand and The...

Google Hasn't Given up the Ghost on Social

January 5, 2011, 11:24 pm
I'm not convinced of the exact characterization when Piper Jaffray analyst Gene Munster - who loves Apple - told Bloomberg TV that Google has "given up" on social. Or in the paraphrasing from Silicon Alley Insider: Google has given up on social. Facebook owns the social graph, Google can't replicate it, and that race is over. I disagree with the...

SEM DIY - Do You Have What It Takes?

January 5, 2011, 11:14 pm
This might sound like a funny question but often time's people really don't understand what it truly takes on a daily basis to market a company online. The days of writing a press release and an article and sitting back are long gone and with the frequency of new content and material finding its way into the lighting quick search space it really...

New Year SEO Checklist For Google

January 5, 2011, 11:09 pm
"With the start of each new year I go through my sites and do a few simple maintenance steps. It helps make sure old issues get fixed and helps direct the growth of my sites."

Will Online Tracking Make Hyundai Cars Parents' Favorite

January 5, 2011, 7:53 pm
Hyundai will showcase their online tracking service during CES and must be hoping parents may soon be making it the popular way to know where their children are. The program will be available in a number of the new Hyundais and location of the vehicle can be seen through Facebook, Cnet reported . The new telematics service is called Blue Link....

Remember Who Can Read Your Tweets

January 5, 2011, 7:48 pm
What kind of an image are you creating for prospective clients, who check out your social media updates? I received an interesting email from a reader last night, which I would like to share with you. She asked if I would not use her name, so I am going to call her Barbara instead. Her email was short but contained a very valuable message. Its...

The First Proposal on Groupon

January 5, 2011, 7:17 pm
by Mike Krumboltz Romance isn't dead. In fact, one lucky lady just purchased a lifetime of love for the low, low price of one dollar. Here's the scoop. A Cincinnati man named John proposed to Dana, his longtime lady friend, via online coupon site Groupon . Traditionalists may squawk, but they can't argue with the results - Dana, a cheerleader for...

Will Cars Become Latest Search Platform? CES Has Some Answers

January 5, 2011, 6:52 pm
Toyota and Microsoft will announce details of their partnership for its "revolutionary in-car experience" Entune which will include voice activated search using Bing through the driver's mobile phone's data plan. "Entune™ is a revolutionary in-car experience that keeps you and your Toyota connected. It's never been easier. Just download the...

Five payment trends to watch in 2011

January 5, 2011, 5:14 pm
2010 dramatically changed how we think about how people and businesses exchange money. We saw ecommerce continue to grow and we saw emerging channels take flight with consumers and merchants of all sizes. As great as last year was for innovation in payments, we're just getting warmed up. This year we should expect to see some incredible...

Will Google Showcase 3D TV Apps at CES 2011?

January 5, 2011, 5:09 pm
The highly anticipated Consumer Electronics Show (CES) opens in Las Vegas tomorrow. Sears' Blue Blogger Crew will be covering the event, but what we really want to know is... what products might Google be planning to showcase? Googlers are scheduled to speak on the topics below... and knowing Google there is likely to be a slew of product...

Of creatives and ads

January 5, 2011, 4:48 pm
By now, youve run across two of the most mixed up terms in online advertising, or you are lucky enough to have landed here before assaying that terminology minefield alone. Although these terms are commonly misused and misunderstood, they can be easy to understand. Creative . A creative is the visual or audio component of an ad, such as an image,...

Expedia Launches Facebook Contest To Name Its Vacation Packages

January 5, 2011, 4:13 pm
Online travel website Expedia has launched the “You Name it Contest and Sweepstakes,” on its Facebook page with the aim of coming up with a better name for its Vacation Packages. Beginning today through February 3, users can visit the Expedia Facebook page and suggest a new name for Vacation Packages. Expedia will compile the entries...

Can You Have An Effective Online Presence Without Your Own Site?

January 5, 2011, 4:12 pm
Do you need a website to run a successful business these days? In years past, the answer would have seemed to be: almost certainly. Granted, not all businesses operate the same way, and businesses thrived for centuries before websites even existed, but if you don't have on online presence, you are missing heaps of opportunity. That much is clear....

Do You Make This Marketing Mistake?

January 5, 2011, 4:02 pm
If you want the secret strategy to marketing success, it may be "try until you succeed." In the real world, we fail and fail until we get it right. We build relationships. We send emails with typos. But there are some strategies you can utilize - many of which can open up brand new marketing ideas for you. Selling Experience, Not Products Here is...

Forget Altruism: China Too Big A Prize For Google To Give Up

January 5, 2011, 3:31 pm
Google CFO Patrick Pichette may have said Google wants to give the Chinese people open access to information as part of the company's global mission, but the loss of their access to the country with the greatest number of online users is a market and profit potential they would not want to lose. "China wants Google," Pichette told the Times of...

NFL Playoffs: Twitter Style

January 5, 2011, 3:10 pm
If you follow American Football, you know that it's playoff time, starting this weekend. Since social media and football go hand in hand quite nicely, Twitter has taken it upon itself to help out fans in keeping up with their favorite teams and players that are involved in the run to the Super Bowl. Twitter has created a list of Twitter accounts...

Experian Hitwise Launches Internet Measurement Service for India

January 5, 2011, 3:00 pm
Although global marketers often dream of taming the Chinese dragon, the Indian elephant may get them farther, faster. Why? The Indian market is now more measurable. Click to read the rest of this post.

DMOZ Game Plan

January 5, 2011, 2:48 pm
The state of DMOZ: "I need to figure out how to get a few new websites into DMOZ. About 5 years ago I created a random site and submitted it to DMOZ and was accepted. Since that time I've not touched the site but it has enjoyed #1 rankings ever since. Many of my other sites have not seen anything close to that success. Only thing I can think to...

DOTW: Does Local Scale?

January 5, 2011, 2:04 pm
Over the past month there has been a lot written about the Google and Groupon deal - why it <a href="">did</a> or <a...

The Small Business Administration Engages Social Media

January 5, 2011, 2:03 pm
Social media and networking are very popular tools amongst the business sector. Corporations, retailers and entrepreneurs use the platforms extensively to market their products and services to consumers. But recently, a business segment of the government has found a highly beneficial use for platforms like Facebook and Twitter, and is actively...

Misleading Groupon Ads Flagged by UK Watchdog

January 5, 2011, 1:58 pm
Groupon has had a few ads flagged after some issues with the Advertising Standards Authority , an independent watchdog for ad standards in the UK. The ads in question were found to be misleading, because they failed to make clear certain terms, such as the fact that one person had to pay full price for a meal to get a second one at a discounted...

Online Holiday Spending Hits Record $32 Billion

January 5, 2011, 1:58 pm
Online retail spending for the 2010 holiday season reached $32.6 billion, representing an increase of 12 percent compared to last year and an all-time record, according to the latest report from comScore. The 2010 online holiday shopping season was a memorable one in which we saw spending rebound strongly from the recession of 2008 and 2009, and...

Paula Abdul's New Gig, Girl's Astronomical Find, Mega Millions Jackpot: What's the Buzz

January 5, 2011, 1:33 pm
by Claudine Zap Our top picks from the day's hottest searches. Paula Abdul (Searches increased by +1,532%). The former "American Idol" judge's new reality show "Live to Dance" was called both " liberating" and "demented ." Supernova (+806%). A 10-year-old Canadian schoolgirl is the youngest person in the world to find a supernova . Quinoa (724%)....

A New Stealth Fighter?

January 5, 2011, 1:17 pm
by Mike Krumboltz Images of what may be a Chinese stealth fighter have set the Search box ablaze. You check the photos out over at the Wall Street Journal .

Trackur Launches Free "Actively Listening" Seals for Your Web Site

January 5, 2011, 1:07 pm
Surf around the internet and you'll see all kinds of security , privacy , and trust seals-pasted to consumer web sites. With good reason, too! These sites want to assure visitors that it's safe to do business with them. You can trust the transaction, the shipping, the experience. But what about after the transaction? Where's the seal that says,...

Trackur Launches Free “Actively Listening” Seals for Your Web Site

January 5, 2011, 12:52 pm
Surf around the internet and you’ll see all kinds of security, privacy, and trust seals–pasted to consumer web sites. With good reason, too! These sites want to assure visitors that it’s safe to do business with them. You can trust the transaction, the shipping, the experience. But what about after the transaction? Where’s...

Google’s Decline: Myth or Fact?

January 5, 2011, 12:46 pm
A flurry of recent articles are bemoaning Google's decline. But is the decline real, or just relative to a mythical Golden Age of Google perfection that never existed. Your comments, and evidence either way, are greatly appreciated.

Think Google PageRank Doesn't Matter? Think Again.

January 5, 2011, 12:41 pm
It looks like Google wants you to think PR doesn't matter, but don't let them fool you! For more than a decade now, Google has been trying to retrieve this metric from the radar of webmasters. That Google has stopped pushing regular updates to their toolbar is one more step in the strategy to convince you that PageRank doesn't matter anymore....

China Launches a New Search Engine

January 5, 2011, 12:15 pm
The quest to build a search engine that can meet the needs of people, both in the public and private sector is a goal of many companies. Monday, December 20, 2010 marked the date when China launched their first State-owned internet search engine in response to the need to form an independent technological platform for .

Google, Apple, Microsoft, and the Future of Tablets

January 5, 2011, 12:15 pm
What 2010 taught us in technology, if nothing else, is that the next few years will be largely centered around tablet computing. It's changing the way we think about accessing the Internet and, indeed, the way we think of using the Web at all. The possibility of both a new search source and a service platform for the search engine companies is no...

Google's Fast Flip in the Works

January 5, 2011, 12:15 pm
If we were to state one reason why Google has taken over the search engine world, it would be "innovation." Their original approach to search engines was entirely unique and revolutionized the way we think about search engine ranking. Since that time, they have entered a large number of fields, creating an array of beautiful products; Gmail became...

Health Check: The Chrome App Store

January 5, 2011, 12:15 pm
The future of several Google properties rest on one concept: web-based apps. Without web-based apps, the possibility for a truly usable Chrome OS wouldn't exist. Without web-based apps, Android would fizzle and die. And without web-based apps, the growth of the Chrome browser may come to a shuddering halt. So, when looking at the overall health...

Natural Blog Post SEO Tips - Video Lesson

January 5, 2011, 12:00 pm
During this next video I review the best white hat blog post SEO techniques and best practices. Also, I discuss how to craft well written content that keeps a good visitor experience and is not written just for the search engines. Keeping your blog posts conversational and written for your visitors not just optimization efforts is always the best...

The Google/Apple/Microsoft App Sales Tally for the 2010 Holidays

January 5, 2011, 11:54 am
Anyone who subscribes to the mailing lists of any app store was bombarded with messages in late December. These messages all featured slightly different approaches to a simple marketing concept: If you don't want to do last minute shopping for someone on your list, just buy them a smartphone app instead. The marketing efforts continued immediately...

The State of Chrome and IE in Europe

January 5, 2011, 11:54 am
We recently did a report on how Chrome, IE, Firefox, and Safari were doing in the United States. Google, after all, just hit the brag-worthy benchmark of 10% of all used browsers. The picture in Europe, however, looks different across the board. So, let's do a quick check-in on our friends across the sea, and ask, "how are European countries...

Google to Microsoft: Your Browser Needs a Fix

January 5, 2011, 11:54 am
Google and Microsoft aren't exactly what we would call "best friends." They're competing on almost every front, including browsers, search engines, smartphones, and now tablets and operating systems as well. But every once in a while, Google gives Microsoft a shout out " usually to tell them that their products need work. It's not done in a...

Google and NFC: The Android Phone Credit Card?

January 5, 2011, 11:34 am
The way we pay for things has been made simpler with time. Checks are now a rarity, especially for typical purchases. And once upon a time, a credit card payment required a call to an outside office to confirm that the account had enough funds. Now, we might be on the verge of making another step forward: paying by "phone tapping." According to a...

Facebook Nation Needs to Be Accountable

January 5, 2011, 11:29 am
I agree with John Battelle's rationale for suggesting that Facebook has such widespread ramifications on citizens' lives that it needs to be subject to all relevant forms of regulation , including the obligations of a public company regulated by the SEC. Earlier, we argued that Facebook's top management (with few dissenters, at least in public)...

Solving the Insolvable Problem of Information Overload

January 5, 2011, 11:13 am
Every now and then, a debate will pop up in the Blogosphere/Twitterverse about whether or not RSS is dead. One such debate has been raging this week, and has even got some high profile tech bloggers bickering in an embarrassingly public manner (name-calling and all). Do you think RSS is "dead"? Tell us why or why not . Plenty of people reside on...

Malware Threats Increased In 2010

January 5, 2011, 11:13 am
In 2010, cyber-criminals created and distributed one-third of all existing viruses, creating 34 percent of all malware that has ever existed, according to PandaLabs annual security report. PandaLabs did find the speed at which the number of new threats grew has actually decreased compared to 2009. Every year since 2003, new threats grew by at...

Cast your vote and decide the "Most Decisive Super Bowl Moment" of all time

January 5, 2011, 11:08 am
Today, Sports Illustrated is unveiling its list of the Most Decisive Moments over the course of the past 44 Super Bowls, presented by Bing. Most games come down to one play, one decision, one moment that decides the outcome. Sports Illustrated has compiled the Most Decisive Moments in Super Bowl history and users will be voting their way to decide...

Search: A Shopper's Secret Weapon

January 5, 2011, 10:32 am
With another holiday shopping season behind us, you're likely well aware that shopping for the perfect gift can be an overwhelming challenge. Yahoo! Search wants to make shopping enjoyable and empower people with useful information to make an educated decision. To better understand how search plays a role for some shoppers, we set out to answer...

An Introduction to Billing in Microsoft Advertising adCenter

January 5, 2011, 10:17 am
Can you guess what the most frequently asked questions for adCenter service teams are? Those that top the list are not Why is my ad not showing? or Can you help expand my keyword list?; the most frequent questions are all around billing processes. While these can be confusing at times, paying for your clicks is overall a fairly straight-forward...

U.S. Online Holiday Shopping Season Reaches Record $32.6 Billion for November-December Period, Up 12 Percent vs. Year Ago

January 5, 2011, 10:17 am
comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported that retail e-commerce spending for the entire November - December 2010 holiday season reached $32.6 billion, marking a 12-percent increase versus last year and an all-time record for the season.

More Valuable for Business: Twitter or Facebook?

January 5, 2011, 10:12 am
Which is more valuable to business - Facebook or Twitter? It's a question that business owners struggle with every day in the quest for building a larger customer base, and retaining the customers they already have. It's a question that won't have the same answer for every business. It's also a question that requires the evaluation of a great deal...

Drug Companies Engage Effective Social Media

January 5, 2011, 10:06 am
Social media is good for a myriad of things, especially when it comes to marketing and reaching consumers with direct, relevant information. People seek information that can help them, and health-related resources are in high demand in the health-care industry. Pair-up those resources with a few high-profile names like Charlie Kimball or Chip...

Russian Search Engine Yandex Begins Predicting User Intent Using "Spectrum"!

January 5, 2011, 10:01 am
Leading Russian search engine Yandex, has introduced a new method of predicting user intent in order to improve the quality of its results and thereby improve relevancy. The system, known as "Spectrum" is based on analysing user queries statistically, categorising them " and then making sure that a range or "Spectrum" of possible answers to the...

Amazon Introduces Kindle App For Windows Phone 7

January 5, 2011, 9:56 am
Amazon continues to make its Kindle app available on more and more devices, the latest is Microsoft's Windows Phone 7. Yesterday, Amazon announced the launch of its Kindle app for Android and Windows based tablets. Amazon says Kindle for Windows Phone 7 is the first major eBook app available for the device, and includes new features built into the...

Facebook Growth Stats Tell Some Stories

January 5, 2011, 8:49 am
Who doesn't love a good infographic? The folks at All Facebook brought this istrategylabs data to our attention so we are passing it along. The data is said to be collected "directly from Facebook's Social Ads system." Use the usual caution when absorbing. As for what it means? Well, it looks like the drug talk on Facebook is really picking up!...

Amazon Appstore for Android Apps Should Help Android

January 5, 2011, 8:49 am
Amazon has launched its Appstore Developer Portal , aimed at letting Android developers submit apps for the launch of the Amazon Appstore for Android. The date of this launch is still undetermined. "The sheer number of apps available today makes it hard for customers to find high-quality, relevant products and developers similarly struggle to...

Half Price Books Begins Selling Online

January 5, 2011, 8:49 am
Half Price Books said today it has launched, which features its new online web store, HPB Marketplace. Through a partnership with Monsoon Commerce Solutions, a company that powers websites for online retailers, Half Price Books has begun selling books, music and media online. The company says its website will give users access to more...

The 2011 Internet Marketing Predictions Show

January 5, 2011, 8:44 am
According to this awesome Roland Emmerich documentary I just watched, the world is going to end on December 21, 2012. If John Cusack participates in a Mayan end of days depiction, you know it's the real deal. Just like Say Anything .

Top 5 Things to Test in Your PPC Campaign for the New Year

January 5, 2011, 8:23 am
Testing, testing, always be testing. Now that the holiday season has come and gone, guess what time it is? Testing time! Some of you even have some new budget to chip away at. What better use for that money than making your PPC campaigns convert better? First, Ads This one is "simple" or so it seems. But think about it, how long has it been since...

Top Pages in Webmaster Tools: Use It or Lose It

January 5, 2011, 8:23 am
It's no secret that I love Google Webmaster Tools. Back in 2009 I wrote about my favorite features but also what I wished for improvement. Since then they've added most of the features I was longing for and much more. Most recently , the Top Pages report has been added to the "search queries" section of GWT. A couple fantastic uses for this...

Best Internet Marketing Posts of 2010

January 5, 2011, 8:07 am
As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Of course, then, today is my birthday, but it's a big one. Today, I turn 30. I started this "best posts" idea five years ago and it's grown huge. 2010 by far was the biggest year yet in the Internet Marketing...

Page Segmentation and the Effects on Link Building

January 5, 2011, 7:41 am
In 2008 I wrote about the importance of link placement when building links. There are still a lot of SEOs out there that want templated (e.g. blogroll, footer) links over inline contextual ones. This is fine if you are striking a balance in a natural link profile or looking at the link as an advertising effort more than an SEO effort. But that...

Could An Amazon Android Market Tip the Mobile Scales in Google's Favor?

January 5, 2011, 7:31 am
This year is going to be a very contentious one when it comes to the world of mobile. As everyone continues to jump on board the question is always about who will dominate. RIM actually is still in the lead but that will end this year for sure. Android is leading the charge of current activations (about 300,000 per day) while Apple's iPhone still...

Could An Amazon Android Market Tip the Mobile Scales in Google’s Favor?

January 5, 2011, 7:13 am
This year is going to be a very contentious one when it comes to the world of mobile. As everyone continues to jump on board the question is always about who will dominate. RIM actually is still in the lead but that will end this year for sure. Android is leading the charge of current activations (about 300,000 per day) while Apple’s iPhone...

5 Reasons Why "Sears Blue Blogger Crew" Is A True-Blue 2011 Strategy

January 5, 2011, 6:45 am
Sears , one of the oldest and largest big box retailers of the 20th century, have announced a nifty 21st century marketing strategy. They are going to be sending 5 established tech bloggers to the much anticipated Consumer Electronics Show (CES) show. The 5 bloggers will be part of the " The Sears Blue Blogger Crew " according to ClickZ, which has...

5 Must Read Reports on Social Media & Public Relations

January 5, 2011, 6:39 am
Monday I shared tips on how to leverage Google to find disparate, useful resources for use with sourcing content on blog posts. Working with my new blogging partner in crime, @DFolkens , this post is an output from following that advice. In many companies, social media efforts are managed by those in Public Relations. While social technology...

New Google Warning "Webmaster Tools Notice of Detected Unnatural Links."

January 5, 2011, 5:50 am
Webmaster Tools sends out fresh warnings of "Unnatural Links". Google Webmaster Tools notice of detected unnatural links on [domain]! We've detected that some or all of your pages are using techniques that are outside our quality guidelines, which are available here: [] Specifically, look for possibly artificial or unnatural links...

Google vs Facebook In Social, Innovation, and Growth

January 5, 2011, 5:50 am
"Google is growing by 20pct a year and Facebook by 100pct a year. Just looking at these companies' growth, you have to be bullish on Facebook."

Amazon Launches Appstore Developer Portal For Mobile App Developers

January 5, 2011, 5:25 am
"It is a new self-service tool that allows mobile application developers, Android developers in particular, to join our Appstore Developer Program and submit apps for the upcoming launch of the Amazon Appstore for Android."

The Digital Dozen: UK Predictions for Online Advertising in 2011

January 5, 2011, 3:47 am
Its impossible not to be excited about the the opportunities open to digital advertisers right now. 2010 saw the rise of smartphones, the continued growth of social and the introduction of many new technologies into the consumer market, including Microsofts Kinect for Xbox 360 . But 2011 is going to be bigger; here are a dozen of my digital...

Help Us Build the 2011 Search Ranking Factors

January 5, 2011, 3:37 am
Posted by randfish 2011 is here, and that means it's time for our biennial search engine ranking factors survey to be renewed. This year, we're planning something much bigger and, we hope, better.

SEO content marketing roundup, week ending January 5th

January 5, 2011, 2:30 am
Happy New Year! We're wrapping up the old and ringing in the new in this year's first weekly roundup of the latest and greatest web writing news: the "top" of this and the "best" of that 2010 meld with predictions, tips and strategies for 2011. Keep your resolutions to stay informed and to stick to your marketing plan with these gems from content...

SEO Secrets You Should Know – Different Google Search Results for Smartphones and Desktops

January 5, 2011, 2:17 am
The marketing has always been about customer’s psychology – learning the specific needs of a potential client and trying to satisfy them. Google has demonstrated once again that targeting certain audience is mandatory. And if you are into SEO, you should be aware of it. According to one recently published study, Google Search results on a...

Google Mobile Payment Service Coming: Bloomberg

January 4, 2011, 11:34 pm
In one of the worst-kept secrets among Google Watchers, Google is building a payment and ad service that would let users buy products tapping or waving their mobile phones against a register at checkout. The service is propelled by Google's near field communications technology, a short-range wireless communications protocol. The technology lets...

Consider Other Things Besides SEO

January 4, 2011, 11:04 pm
If you have a website and you have been taking any sort of marketing approach you probably have realized that it takes much more than just having some keywords on a website to make it successful. The definition of online marketing and search engine optimization is ever changing and your approach should be robust and full of new streams and...

A Look at Social Signals in Search

January 4, 2011, 8:50 pm
Late last year both Google and Bing announced they are both using social signals as part of the ranking algorithm . Those of us who have been in the game a while have long suspected this, but its nice to see it come from the horses mouth, so to speak. So, as a search marketer, what signals might they be looking at and what are some ways we can...

A Homeless Man with a Golden Voice

January 4, 2011, 6:21 pm
by Mike Krumboltz Most folks cruise past homeless people without a second thought. But one reporter, inspired by a homeless man's odd sign, decided to stop for a chat. Their videotaped exchange quickly went viral. On most days, Ted Williams (no relation to the baseball legend) stands on a corner in Columbus, Ohio and holds a sign asking for money...

Googlelabs Body Browser

January 4, 2011, 5:39 pm
At first glance, we’re not really sure what we would do with this interesting, detailed application. If the words that are scattered around the Internet are any indication there are a number of individuals who feel the same way. Google Body Browser is, to coin a phrase, “strange, odd and somewhat curious.” But if you want to explore the...

Facebook and the Science of Word Choice

January 4, 2011, 5:29 pm
When it comes to posting on Facebook, we’ve looked at what times of day are best, which days of the week are best and whether random posts can help you market your product. Now, Facebook has gone a step further with a scientific look at word choices on updates. In order to study the words, millions of updates were fed into a computer and...

Groupon Sues Groupon to Get Groupon Name in Australia

January 4, 2011, 4:32 pm
Last week, it was reported that Groupon was expanding into Australia , but that it would be called Stardeals there, because another deals company had been granted the Groupon name there. Now, Groupon has revealed that it's just going to go ahead and sue the Australian Groupon, previously known as Scoopon, which is running now as "Groupon Pty...

Analyst Says Amazon To Earn $100B In Revenue In 2015

January 4, 2011, 4:32 pm
Everyone awed by Facebook's $50 billion valuation may want to break away for at least a moment to consider Amazon's future. An analyst with Morgan Stanley has predicted that Amazon will generate an impressive $100 billion in revenue in 2015. To put that in perspective: Amazon reported $7.56 billion in revenue during the third quarter of 2010,...

Netbooks Set To Overtake Laptops And PCs

January 4, 2011, 4:32 pm
Purchase rates for personal computers and mobile phones (not including smartphones) will decrease by 39 percent and 56 percent this year compared with last year, respectively, according to a new survey from Accenture. By contrast, buying rates of 3DTVs (three-dimensional TVs) are expected to rise 500 percent; tablet computers 160 percent; ebook...

Migrating the Small Business Owner and his Website Through the Five Stages of Grief

January 4, 2011, 4:18 pm
While letting go of your old, outdated website is not as traumatic as losing a loved one, it does represent change. While the small business owner may know his ten-year-old website is horribly outdated, the desire to change it seems overwhelming, unimaginable, and unnecessary. He thus steps into the first of five steps of grief.

Will You Be Paying Restaurant Checks with Google This Year?

January 4, 2011, 4:12 pm
Google may launch a mobile payments service as early as this year, according to a report from Bloomberg BusinessWeek . This would be based upon NFC (near field communication) technology, which lets mobile device exchange data at close ranges. Google CEO Eric Schmidt hinted at such a service in November, saying "You'll be able to walk in a store...

15 Link Building Predictions & Recommendations For 2011

January 4, 2011, 4:09 pm
Debra Mastaler teams up with Julie Joyce and Eric Ward to provide their link building predictions for the year ahead.

Facebook Users Set Photo Record Over New Year's

January 4, 2011, 3:26 pm
New Year's Eve celebrations - and the hangovers that in many cases followed - did not keep people away from Facebook this weekend. The opposite might have been the case, in fact, as a person very much in the know announced today that 750 million pictures were uploaded to Facebook during the timespan. Randi Zuckerberg, head of marketing at...

DuckDuckGo Pitches Private Searches

January 4, 2011, 3:25 pm
Yahoo, Google, Microsoft' DuckDuckGo. Is it possible that this uniquely named start-up search engine may make a dent in the field? Considering the track record of attempted competitors, it doesn't seem likely. However, DuckDuckGo is giving it their best go with a simple sales pitch: they don't sell your information. According to a report at Search...

Vizio Goes for Google Over Yahoo

January 4, 2011, 3:25 pm
When looking at the success of the search engines, one can't simply see how users are treating the platform. A major part of success for any group is how they partner with other companies. For the search engines in the modern era, this means more than web platform developers. As the device wars continue, companies must also make strong, tactical...

Google Chrome Grows to 10% Market Share

January 4, 2011, 3:25 pm
One of the most advantageous things for Google in having its own internet browser is that it gets to choose your default search engine. This isn't exactly seen as sketchy " after all, Microsoft has been doing the same thing with Internet Explorer for years. However, while Google's browser is seeing an astounding rate of growth, Internet Explorer...

New Study Says Hispanics are the Ideal Online Consumer

January 4, 2011, 3:24 pm
Have you ever thought about having your English website available in Spanish as well? You might want to consider it after you look at these stats from a new ComScore study. The study was commissioned by Terra, a global, digital media company and bilingual content producer and was administered to 2,300 Hispanic adults (13 and over) living in the...

Analysts Predicting Android Will Overwhelm iPhone

January 4, 2011, 3:05 pm
The way we think about computing " including productivity, internet access, and entertainment " is seeing a fundamental shift. While the concept of accessing the Internet via tablet or smartphone is incredibly new, it's growing at an astonishing rate. So astonishing, in fact, that it's likely to become as prominent a method of computing as desktop...

Using Twitter to your Maximum Advantage

January 4, 2011, 3:00 pm
by Stone Reuning In 2010, over 100 million users joined Twitter. It was by far the fastest growing social media channel last year...the idea of Twitter and its micro-blogging platform certainly will be an important tool going forward. Likely you've seen Twitter in a lot of places over the last couple of years - reality shows, sporting events and...

Changes to 'Huck Finn'

January 4, 2011, 2:55 pm
by Mike Krumboltz Acclaimed by critics, scholars, and - of course - readers, Mark Twain's "The Adventures of Huckleberry Finn" is one of the great American novels. The book has been reprinted countless times, adapted into movies, and translated into just about every language under the sun. But should it be updated for today's times? News that the...

Facebook Loading Slow For Many Users

January 4, 2011, 2:55 pm
Facebook appears to be having some difficulty today as numerous people have complained about loading issues in different capacities. Currently, we're having trouble getting the site to load some people's profile pictures, but based on tweets throughout the day, others are having other loading issues. Here are some examples we've run across: The...

Dell Buying SecureWorks For Undisclosed Sum

January 4, 2011, 2:18 pm
Dell has announced its intention to acquire IT security firm SecureWorks , which offers managed-security services, security and risk consulting services and threat intelligence solutions. Dell says the buy would expand its IT-as-a-Service offerings and information security expertise. "The frequency and sophistication of attacks on technology...

How to Write When Guest Blogging

January 4, 2011, 2:18 pm
So many people are guest blogging these days. It is almost a cliché to say that once the masses get a-hold of something, they cheapen it. Sadly, the cliché is often true. So it is with guest blogging. I regularly receive offers to guest blog from people who have no clue what they are doing which generally is wasting my time and theirs. So, here...

Tracking Traffic from Google Places in Google Analytics

January 4, 2011, 2:13 pm
Posted by RebeccaLehmann This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Google has gone to great lengths lately to incorporate local data wherever it can. Google Place...

Bing Announces Ties To New Toyota System

January 4, 2011, 2:03 pm
Ford's SYNC, an advanced in-car "connectivity system" that allows users to play music, get directions, and make phone calls, has earned rave reviews for years. Now, Toyota's announced its own take on the concept - dubbed Entune - and it looks like Bing will play a key role. Whereas SYNC boasts ties to Google Maps, a Microsoft representative...

A 24/7 Twitter Service is Launched By The Phillipines Government

January 4, 2011, 2:03 pm
The Philippines government recently inaugurated a new president, Benigno Aquino III, in hopes of bringing change and reformation to the country. Also, as a part of their efforts to further enact change, they have embraced the use of social media to increase productive communication efforts to their citizens. As a result, The Philippines government...

Google Gives $4 Million Grant To Environmental Group

January 4, 2011, 1:48 pm
Environmental education group, NatureBridge, said today it has received a $4 million grant from the Google Charitable Giving Fund of Tides Foundation. Over a three-year period, the grant will help NatureBridge serve more students and teachers with environmental education programs in more national parks and in the communities where they live. With...

How To Be a Better Commenter

January 4, 2011, 1:45 pm
Three short, simple ways to make sure you're adding value -- not noise -- when commenting on other blogs.

How Nonprofits Leverage Social Media

January 4, 2011, 1:32 pm
Business owners were quick to recognize the marketing potential of social media, but nonprofits are also starting to realize that they too can utilize social media for promotion of their cause. The biggest issue that nonprofits face is raising awareness, and in this age of information overload, their attempts are often to a jaded audience .

Bill Erwin's Death Moves the Web

January 4, 2011, 1:17 pm
by Claudine Zap Character actor Bill Erwin has died at 96. His film, stage, and TV parts spanned half a century. But he gained the most attention for his guest appearance on a " Seinfeld " episode in 1993 titled " Old Man ." In the "Seinfeld" episode that earned the white-haired actor an Emmy nomination , Erwin is a paranoid shut-in who is sure...

Google: We Already Have Groupon-Like Products

January 4, 2011, 1:17 pm
Google's Marissa Mayer recently made the switch from the company's VP of search products to focusing on the company's geo and local products. In a recent interview with Media Beat , Mayer talked a bit about how the location-based service space has gotten off to a slow start (in terms of actual user adoption), as well as some reasons that Google...

The 11 Unwritten Laws of Reputation Management

January 4, 2011, 1:06 pm
Over at Forbes, I've been moonlighting as someone that writes well enough to, well, write for Forbes. I'm pretty " chuffed " with my latest article which shuns the trend of making 2011 predictions and instead focuses on the unwritten laws of reputation management in 2011. Here are the first three to whet your appetite' Law #1 - Everyone has an...

Search Engines Presenting at CES

January 4, 2011, 12:46 pm
There are dozens of trade shows showing off electronics each year " hundreds, even, if your standards for what qualify are broad enough. However, there are no shows quite as big as the Consumer Electronics Show (CES) of Las Vegas, Nevada. We've been mentioning CES in our entries, especially speculative ones, for quite some time. Now, however, the...

Nevada Child Seekers Seek Success via Social Media

January 4, 2011, 12:46 pm
The Nevada family of Nicholle Kennedy has experienced a particularly difficult time in their life over the past few weeks. Nicholle has been missing for a while, and efforts to find her whereabouts have been fruitless. On December 22, the Nevada family decided to enhance search efforts for Nicholle by implementing the tools of social .

Yahoo Looks Back to Better Times

January 4, 2011, 12:46 pm
At the end of the year, it's tradition for each search engine to release a report detailing the top search terms for the previous year. For Yahoo, this report is called "A Year in Review." This year, however, Yahoo is accompanying their Year in Review with a blog entry . That entry looks back over the last ten years of search, starting with the...

Galaxy S Android Phones Still an OS Behind

January 4, 2011, 12:46 pm
Diversity is both the greatest strength and most devastating weakness of Google Android phones on the market today. On the one hand, while Apple has only one device " one set of aesthetics, one basic size, one manufacturer " Google has a small mountain of alternatives to meet the tastes of its users. However, Google's array of devices also means...

Results for the Top Searches for 2010

January 4, 2011, 12:30 pm
The end of the year can mean a lot of different things: an opportunity to start over again, an excuse to get black-out drunk, a time to be grateful for what the year has brought. For many companies, though, it's a time of number-crunching, data gathering, and final tabulations. This certainly applies to the search engines, who's final search...

Google AdWords Pushes Mobile Targeting

January 4, 2011, 12:30 pm
A recent comment on another news story complained that some of what we talk about here, while related to the companies running the search engines, has more to do with tech gadgets and other side-properties of these groups. Well, Romanz, this one's for you. The world of mobile advertising is blossoming with each passing year, making presence " and,...

How Yahoo's Pain Is Small Business Pleasure

January 4, 2011, 12:30 pm
Yahoo's ship is sinking. To keep it afloat, they're tossing all the dead weight " and there's a lot " of their unprofitable websites. We even got early word of which sites and services would be dropped when a leaked image gave us insider information, directly from a presentation for Yahoo employees. However, while Yahoo feels the pain of loss as...

5 Unique Uses of Pay Per Click Marketing

January 4, 2011, 12:27 pm
Five uses of PPC marketing beyond just getting visitors and conversions.

Blekko & Bing: Making Search Social

January 4, 2011, 12:05 pm
Facebook and Google are the two giants of the Internet world right now. As Facebook gradually crept up in numbers on Google, analysts jumped to conclusions that Facebook would somehow dethrone Google " despite the fact that their services were unique and non-overlapping. However, the picture is changing somewhat, and while Google will still not be...

Android's Terrible, Horribly, Very Bad Text Bug

January 4, 2011, 12:05 pm
New age technology, with all its "instant sending" features, is filled to brimming with horror stories about miss-sent emails, pictures, and Facebook comments. Having a message wind up in the wrong place can easily toy with your reputation, hurt your career, or even destroy your marriage if you're not careful, at least if the stories are to be...

TechCrunch's Vivek Wadhwa Calls for a "Better Google"

January 4, 2011, 12:05 pm
"You can't say you don't like Google. You might offend people." Or, at least, that seems to be the ideology found in the atmosphere of the technology community. The world is quickly divided into Google fans and Google haters, and the latter group is often greeted with a reproachful disdain. It's not just tech journalists who do it, though. Vivek...

Firefox Becomes Top Browser In Europe

January 4, 2011, 11:49 am
If anyone at Mozilla is keeping some sort of historical record, December 2010 is a month that's sure to be starred. A new report from StatCounter indicates that, in terms of market share, Firefox wound up ahead of Internet Explorer in Europe. This was perhaps not a pretty victory, as it only occurred due to a loss on IE's part. IE's market share...

Google Reviews Their 2010 Blog Posts

January 4, 2011, 11:44 am
Google runs 104 official blogs. These cover their various geographic locations, specific services, different platforms, and much more. As such, when I say that Google has "made a new blog post," it should be anything but surprising. However, this particular New Year's post does something a bit more rare: it reviews the most interesting posts on...

Google's Matt Cutts Gives New Year's Advice

January 4, 2011, 11:44 am
If there's one thing you can say about Matt Cutts (known by many as the "voice of Google"), it's that he's never short on advice. It's unsurprising, then, to see that his latest blog post is chock full of tips for how to start off the new year. So, how exactly does Cutts think we should spend our first few days of 2011? According to his blog entry...

Bing hits the road with Toyota Entune

January 4, 2011, 11:39 am
Today in Las Vegas, Toyota took the wraps off Toyota Entune , its upcoming in-vehicle navigation, entertainment and information experience. Entune offers advanced conversational voice recognition, integrated mobile apps and can be upgraded. Available on select models later this year, Bing for Mobile will ship as a featured app of Entune, giving...

Starz Introduces "Spartacus" Game On Facebook

January 4, 2011, 11:13 am
Cable network Starz said today it is launching its first social media game on Facebook, Spartacus: Gods of the Arena, and an iPad app for its Spartacus original series. The Beta version of the game will launch on January 6 to the first 10,000 Spartacus fans who register on Facebook. A full launch of the Spartacus: Gods of the Arena game is set...

Foursquare CEO Has Plenty of Advice for Entrepreneurs

January 4, 2011, 11:13 am
Foursquare CEO Dennis Crowley likes to lend advice to entrepreneurs. A quick glance at his Quora activity makes this pretty clear pretty fast. In fact, this is a perfect example of why Quora has been covered in the press so much lately, as a valuable source of content. On Quora, someone asked, "What is the process involved in launching a startup...

Starz Introduces “Spartacus” Game On Facebook

January 4, 2011, 10:59 am
Cable network Starz said today it is launching its first social media game on Facebook, “Spartacus: Gods of the Arena,” and an iPad app for its “Spartacus” original series. The Beta version of the game will launch on January 6 to the first 10,000 “Spartacus” fans who register on Facebook. A full launch of the...

10 Tips How to Make the Most out of Affiliate Summit

January 4, 2011, 10:45 am
Read 10 practical tips from Geno Prussakov on how to make the most out of Affiliate Summits. Most tips are also applicable for other conferences too.

Amazon Kindle Optimized for Android and Windows Tablets

January 4, 2011, 10:22 am
It's become crystal clear that Amazon's Kindle is a hit, and though some of its competitors have been doing pretty well too, Kindle was recently revealed to be Amazon's best-selling product ever . You don't have to own a Kindle to read Kindle books though. Amazon has gone out of its way to bring in Kindle lovers who may happen to own an iPhone,...

Microsoft Updates Bing With New Features

January 4, 2011, 10:17 am
The search engine industry is highly competitive. Microsoft hopes to gain ground on the industry giant, Google, with its recently unveiled search engine updates. The updates include new social features, new mobile apps and feature-rich maps added to its list of offerings. Other new features also include a Bing for the iPhone and Android mobile .

Is Google Looking to Deal Groupon a Death Blow?

January 4, 2011, 9:15 am
Following the much publicized courtship of Groupon then eventual rejection that Google got, many questions are swirling around the search giant as to what they will do next in the space they were looking to buy into. Google's VP of Consumer Products, Marissa Mayer, did an interview for Mediabistro's WebNewser and was asked about next steps in that...

MySpace Layoff Rumors Intensify

January 4, 2011, 9:15 am
Rumors concerning the possibility of drastic layoffs at MySpace first surfaced on New Year's Eve, and it seems that the start of 2011 hasn't improved the situation. A new report holds the percentage of employees who may be affected between 33 and 50, and even indicates that the layoffs could occur in the next few weeks. There's not much more to...

SEO Predictions Prognosticated

January 4, 2011, 9:15 am
Happy new year everyone! Welcome to 2011 or MMXI to all of you Romans and movie producers! 2010 was a mixed year. The economy continued to sputter along, some things were quite memorable, others forgettable. In my last article for 2010 here at SEJ, I documented some of the ways in which 2010 was an epic year for SEO . In that article, I invited...

Top Searches Will Be Influenced By Changes in Search Habits, APIs

January 4, 2011, 9:07 am
Tired of top ten of 2010 lists yet? Me too. We're 4 days into 2011 now. Enough is enough. Yahoo got the memo, as now it is looking back on the past decade in search beginning with 2001, and looking at how much has changed (and how much hasn't).  What is the biggest difference you see in search activity from 2001 to 2011? Comment...

Defy Convention (Or be Forgotten)

January 4, 2011, 8:44 am
A few weeks ago I saw this tweet from Johnny B. Truant : If I were Frida Kahlo, I would have painted myself without a unibrow. Or at least have become aware I needed a pair of tweezers. Johnny made me smile. Then he made me think. Would we remember Frida Kahlo today if she hadn't had the audacity to leave her eyebrows natural, and sport a wisp of...

Netflix Button Coming To New Remote Controls

January 4, 2011, 8:39 am
Netflix said today it is working with major consumer electronics makers to develop a Netflix-branded one-click buttons on remotes that operate Internet connected TVs, Blu-ray disc players and other devices. Beginning this Spring, buttons that specify "Netflix" including some featuring the red Netflix logo are planned to be on remote controls...

How People Search Apt to Influence Top Searches

January 4, 2011, 8:39 am
Tired of top ten of 2010 lists yet? Me too. We're 4 days into 2011 now. Enough is enough. Yahoo got the memo, as now it is looking back on the past decade in search beginning with 2001, and looking at how much has changed (and how much hasn't). "Some trends have continued over the years, for example pop-princess Britney Spears made the list every...

SMS Marketing Conversions From Facebook and Twitter

January 4, 2011, 8:39 am
Although text message marketing isn't my specialty, I've been hearing some impressive results. I had an opportunity to interview with Justin Rockwell of OIR Interactive and, so I thought I'd get the low down on what kind of results you can get, how to get those results, and how you can combine social media distribution with text...

5 ways to improve your Google rankings with your existing backlinks

January 4, 2011, 8:36 am
Getting links to your website is one of the most important and one of the most difficult tasks that you have to do if you want to get high rankings on Google. This week, we're taking a look at 5 things that you can do to improve your Google rankings with your existing backlinks.

What's New In SEO For January 4, 2011

January 4, 2011, 8:18 am
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: It's on Google Yay! Getting Webmaster Help in Our Forum This post is about Google Webmaster Forum, which has been up and running for 5 years now, helping webmasters around...

Does a CMS help your SEO?

January 4, 2011, 8:13 am
by Mike Moran If you just read that headline and felt like singing, " CMS and SEO , E-I-E-I-O," you're not alone. Sometimes digital marketing is an acronym factory that feels like you need a secret decoder ring just to understand what is going on. And even if you know that a "CMS" is a content management system and that "SEO" is search engine...

Social Media: The Best 2010 Articles And Reports From MasterNewMedia

January 4, 2011, 8:08 am
Social media is gradually changing the paradigm of how people market, promote and care about their customers and potential clients. But what is the correct strategy, tools and approach to achieve those goals? Photo credit: Kirsty Pargeter e Creative Nerds Most social media users, both individuals and companies, just open social media accounts...

Maximizing Your Marketing Impact

January 4, 2011, 7:30 am
Stacy’s Pita Chips had an unlikely beginning as a business. Starting out as a street vendor in a sandwich cart in Boston, Stacy had a predictable problem. If you sell food on the street and winter in Boston comes around, how do you keep people lined up waiting for their sandwiches instead of skipping the line for a faster option? You...

Are People Misreading Older Business Executives in the Internet Age?

January 4, 2011, 7:24 am
I was made aware study that was done by Forbes Insights in conjunction with Google about video and the business executive. Hmmmmm, Google and video, I wonder what the connection is? Anyway, here was the audience. Forbes Insights, in association with Google, surveyed more than 300 C-level and senior executives at large U.S. companies ($500...

16 Crucial Link Building Tools for Inhouse SEOs

January 4, 2011, 7:21 am
Ask 1 inhouse SEO about her crucial, must-have link building tools and you'll get 3-4. Ask 7 inhouse SEOs about their favorite link building tools and you'll get, well, 16 ;) This list serves as an excellent starting point for new, inhouse link builders. There are some gems missing of course - we only caught up with 7 SEOs, not 70' Please add your...

Genius: The Google Job Experiment

January 4, 2011, 7:16 am
Search Engine Advertising, Pay Per Click, Search Engine Marketing, a.k.a Adwords for most users is one of the strongest online communication channel. You need to market a service, a product or even yourself worldwide? Well don't go too far, don't wreck your head, be creative with a PPC platform with large audience and you shall be rewarded...

Ecommerce New Year's Resolutions

January 4, 2011, 6:40 am
"WebmasterWorld Members discuss plans and ideas for new year resolutions in the eCommerce environment."

Firefox Market Share Overtakes IE In Europe

January 4, 2011, 4:26 am
Mozilla's Firefox browser has overtaken Microsoft's Internet Explorer as the leader in Europe, the first time Microsoft's browser has lost its top spot in a major market, a web analytics firm StatCounter said. In December, the open-source Firefox took 38.1 percent of European market share, while Internet Explorer's share slipped to 37.5 percent....

Social Media Marketing: Facebook + Twitter Aren't Enough

January 4, 2011, 4:00 am
Posted by randfish Facebook's had an incredible run for the last 6 years: source Twitter's had a remarkable 4 years under their belt: sources: 1 , 2 , 3 , 4 The growth of these twin networks has brought new discipline to the practice of traffic generation, branding and customer engagement on the web: social media marketing. But for those of us...

Where to Find Information, Campaign Management Tools and More for Microsoft Advertising adCenter

January 4, 2011, 2:20 am
Another new year, another set of new years resolutions. In addition to the usual health and fitness goals, this year Im going to make a concerted effort to get better at enabling communication and collaboration, both personally and professionally. Personally, that means Ill try to at least balance out the number of times Im inviting people to...

Three's a Trend: The Decline of Google Search Quality

January 4, 2011, 2:10 am
Anil Dash points to three separate articles bemoaning the perceived decline in Google's search results. But not all of the early commenters there agree. Do you?

AdSense Reporting Delay January 2011

January 4, 2011, 12:52 am
"stats well and truly stuck on the first full day back at work for many."

Google Chrome Web Store and the Cr-48

January 3, 2011, 11:25 pm
Google's Don Dodge is having a grand ole time with his Google Chrome-based Cr-48 test notebook. I have fun with mine, too, and I've been installing apps from the Chrome Web Store left and right, including Google Docs, Google Reader, Google Maps, Amazon Window Shop, TweetDeck and NPR for Chrome. All worked well. Noting that the Chrome Web Store has...

How to Determine Internet Marketing ROI

January 3, 2011, 11:25 pm
Internet Marketing ROI or return on investment can be a very strange thing to analyze because it is a very slow planted seed that takes time to sprout. Content you distribute today could bring in traffic 6 months from now which is why trying to analyze your internet marketing ROI right out of the gates can be very difficult at times. There are...

Social Media is a Hot Topic at 2011 CES

January 3, 2011, 7:07 pm
In just two days, thousands of tech-loving folks will descend upon Las Vegas for the annual Consumer Electronics Show. Here, tech companies large and small will present the latest achievements in audio, video, computing, and mobile and they'll be doing it with the help of social media. Foursquare is turning badges into prizes by rewarding...

StumbleUpon Tops Facebook In Social Media Traffic

January 3, 2011, 4:32 pm
Analytics firm Statcounter said today that discovery engine StumbleUpon has surpassed Facebook as the top source for social media traffic in the U.S. StumbleUpon had 43 percent of the U.S. social media traffic on January 1st, while Facebook trailed with 38 percent. Statcounter tracks 15 billion page views per month on more than three million...

"Daily Show," "Colbert Report" May Return To Hulu

January 3, 2011, 4:32 pm
Two TV shows famous for reporting the day's news to hilarious effect may soon return to Hulu. Rumor has it that important people at both Hulu and Comedy Central are making an effort to bring "The Daily Show" and "The Colbert Report" back to the site. The shows were pulled in March of this year after Hulu was unable to secure the rights to keep...

Gabrielle Carteris Turns 50

January 3, 2011, 3:35 pm
by Mike Krumboltz Fan of the original "Beverly Hills 90210" from the '90s? One of the cast members of the program is 50-years-old. Gabrielle Carteris, who played Andrea Zuckerman, has hit the half-century mark. Yeah, we feel old, too.

Best Buy Gets Friendly with Online and InStore Magazine

January 3, 2011, 3:22 pm
Advertising has always been about making a connection with your audience, but thanks to social media, being conversational has become even more important. Best Buy is embracing that concept with the official launch of “Best Buy On,” a chatty tech and entertainment online magazine that will also provide in-store video content. The...

A Decade in Search

January 3, 2011, 3:13 pm
The top 10 searches of 2001 provided a telling snapshot of the times. Yahoo! users wanted to know about file sharing, car racing, and taxes with queries for Napster , NASCAR , and the IRS taking positions No. 4, No. 9, and No. 10. The most poignant entry on the list, World Trade Center , captured a national tragedy in just three words. Its...

Facebook Poaches News Corp. Gaming Exec

January 3, 2011, 3:10 pm
This weekend, word spread that Facebook had raised $500 million in funding at a valuation of $50 billion, and following that, we imagine a few early employees and investors placed orders for Ferraris and the like.  The company, meanwhile, has hired Sean Ryan, who previously helped oversee News Corp.'s gaming division. Of course, the timing...

Katie Couric Discusses Social Media

January 3, 2011, 3:08 pm
The last post in the Best of 2010? series is an experience that wont soon be forgotten. In 2010 I launched (R)evolution, a new video series that spotlights the people who are exploring and defining the future of business, culture, and media. In Episodes 11-13, I had the opportunity to sit down with one of my idols, Katie Couric , anchor and...

Goodbye SEOmoz, Hello Adventure

January 3, 2011, 2:26 pm
Posted by Danny Dover Today is my last day at SEOmoz. I have been here for about three and half years and it really has been one the most important experiences of my life. I met fascinating people , traveled the world , got a book deal and learned an unbelievable amount about myself and others. I am now heading in a new direction and while this...

Chrome Ends 2010 With Market Share Of 9.98%

January 3, 2011, 2:21 pm
Most recollections of 2010 will cover both ups and downs, or at least acknowledge that bad stuff occurred while focusing on the good. But the Chrome Web browser enjoyed an overwhelmingly positive year, gaining market share 11 months out of 12 according to Net Applications, and the latest data indicates it ended 2010 with a share just shy of 10...

Site Hacking Alerts Added to Google Searches

January 3, 2011, 2:11 pm
To make your Google search results more productive for your needs, a new feature has recently been added by the search engine industry leader that promises to make users more confident while searching and visiting sites. Google recently introduced a new feature that will alert users to potential hacking activity from their online searches....

Mr. Damon's Abs Double

January 3, 2011, 2:11 pm
by Mike Krumboltz " True Grit ," directed by Joel and Ethan Coen, is garnering rave reviews and big bucks at the box office. Jeff Bridges , Matt Damon , and newcomer Hailee Steinfeld all turn in impressive performances. However it's a little-known member of the crew with a curious job title that has people talking. Stick around and watch the...

Google Adds New TV Partner

January 3, 2011, 2:06 pm
Google has added Vizio as its first TV partner in the new year, joining Sony and Logitech. The official Google TV Blog offers more details. We're kicking off the year with a new partner, Vizio, a leading TV maker in the U.S. Vizio is making a new line of TVs and a Blu-ray player incorporating Google TV that will hit shelves later this year....

Android Named Leading OS Among Recent Acquirers

January 3, 2011, 11:55 am
People who purchased smartphones in the past six months were more likely to buy an Android device than an Apple product by a ratio of about 1.5 to 1, according to a new report from Nielsen. This led the data research firm to give Android the enviable title "leading OS among recent acquirers" this morning. The graph below should make the basis for...

Internet TV Users Favor Netflix Over YouTube

January 3, 2011, 11:55 am
Nearly a quarter (21%) of all TVs shipped in 2010 had Internet connectivity and that is on track to grow to over 122 million in 2014, according to a new report from The NPD Group. Growth of connected TV was fueled by the Japanese market in 2010 and driven by high levels of broadband access. Emerging markets will play a key role in the future...

Facebook and Twitter Draw Concerns From Regulators

January 3, 2011, 11:13 am
When a privately owned company experiences phenomenal success, attention floats its way from every direction, including governmental authorities. Recently, several social networking sites gained some of that attention and were asked to produce financial information that those authorities could analyze and determine whether the financial activity...

New Year's Search Opportunities

January 3, 2011, 11:08 am
Now that youve (presumably) battled your way back from a hard-earned New Years hangover, we can talk about the Apple Cider Vinegar Diet, liver flushes, and magnetic elliptical trainers. What? Youve never heard of these things? I hadnt.

Differences in Mobile Smartphone Ranking and Desktop Web Ranking in Google Search

January 3, 2011, 11:08 am
Bryson Meunier analyzes more than 1,100 keywords and throws cold water on the idea that Google rankings are the same on smartphones and desktop searches. Interesting data in this article.

Office Depot Launches Facebook Sweepstakes

January 3, 2011, 10:17 am
Office Depot has launched a Facebook sweepstakes with the goal to find America's Messiest Office. From today through January 31st, users can upload a photo of their messy, unorganized office space or desk to Office Depot's Facebook page for a chance to win a variety of prizes. The grand prize winner of Americas Messiest Office sweepstakes will win...

Android "Newsstand" Said To Be In The Works

January 3, 2011, 10:17 am
Android users might soon be presented with a more convenient way of finding content from their favorite publications. Rumor has it that Google's trying to put together a "digital newsstand" through which people would be able to purchase magazine- or newspaper-specific apps. Russell Adams and Jessica E. Vascellaro reported, "The e-newsstand would...

125 Tips for Building an Irresistible Brand

January 3, 2011, 9:20 am
There are countless blogs and articles on the web that proclaim the importance of building a unique brand. But how, exactly, do you create a brand that's irresistible to your audience and positions you as an authority? And how do you do it if you've never built one before? In the comments of my last post, The Rockstar Guide to Getting More...

AdKeeper Lands $35 Million In Funding

January 3, 2011, 9:14 am
AdKeeper, a company that allows users to save online ads for later viewing, said today it has raised $35 million in Series B funding led by Oak Investment Partners The round raises AdKeeper's total funding to $43 million since it came out of stealth in October and is set to publicly launch in February. AdKeeper allows users to save ads in personal...

Facebook Raises $500 Million At $50 Billion Valuation

January 3, 2011, 9:14 am
It's a happy new year indeed for Mark Zuckerberg and everyone with financial ties to Facebook. Goldman Sachs and Digital Sky Technologies have invested $500 million in the company, according to a new report, and in doing so, valued it at $50 billion. A couple points of reference: it was only 38 months ago that Microsoft drew laughter by paying...

Hotmail Emails Go MIA

January 3, 2011, 9:14 am
The Microsoft website has been flooded with messages from unhappy Hotmail users who are complaining of missing e-mails in their account. There seems to be a new bug that deleted e-mails from the users' inboxes. A lousy way to begin a year for the Hotmail users. It seems a huge number of Hotmail users are having the issue as there are over 3...

Use Google to Write Your Blog Posts

January 3, 2011, 8:43 am
"To be a good search marketer, you must be a good searcher." That's sage advice for SEO and it's also pretty handy for any kind of content marketing. Recently I've found myself offering more advice on content creation by showing some of Google's Advanced search features in combination with other content sourcing "tricks".

Paul Allen Maintains Lawsuits Against Technology and Social Networking Sites

January 3, 2011, 8:17 am
The technological industry is involved in a war that includes industry giants and one lone individual, Paul Allen. Paul Allen's battle continues indeed. Lawsuits regarding patents from billionaire Paul Allen, are still in pursuit of large internet sites such as Google, Facebook, Apple, AOL and eBay. Mr. Allen is suing the companies for patent...

3 New Year's Resolutions for Link Builders

January 3, 2011, 7:51 am
A year in the internet world isn't like a year in the real world. The time seems to move faster here. Internet years are kind of like dog years that way. Everything happens so quickly, changes come in rapid succession; news hits us in a constant and often overwhelming stream. New developments, tools and breakthroughs in technology happen on an...

Would You Shop At A Google Digital Newsstand?

January 3, 2011, 7:25 am
When I worked in Manhattan about 3 or 4 lifetimes ago I used to love stopping at looking at what was offered at a newsstand. Magazines about just about everything and every daily newspaper that great city had to offer. Just scanning the contents could give you an overview of what was going on in the entire world through headlines. In a way, it was...

Online Marketing Today - A Lot of Research, A Lot of Psychology

January 3, 2011, 7:10 am
When I went into marketing/communications in the 80's, things were simpler. I spoke 5 languages, which pushed me into this field. What else could I do, be a translator? Not on your life. Not when I could be creative, come up with quantitative studies and research why / how people buy. It seemed simple, right? You have a product and you have to...

Goldman Sachs Invests $450 Million in Facebook

January 3, 2011, 7:00 am
Facebook is reportedly receiving a combined total of $500 million in new investment money with $450 million coming from Goldman Sachs and another $50 million from Russia's Digital Sky Technologies. This is all happening based on a jaw dropping $50 billion valuation of Facebook. Speculation as to what is going to be done with this money runs a wide...

Rumors: Google Intends to Battle Apple for Publishers

January 3, 2011, 2:14 am
According to several anonymous sources, Googel is planning to launch an e-newsstand application that will run on Android tablets and smartphones in order to battle Apple’s iTunes sales. Leading publishers, such as Time Inc and Wall Street Journal, are being approached by the not-only-biggest-Search-Engine executives in order to establish a...

Facebook Reportedly Gets $500Million Investment Which "Values Firm At $50bn"

January 3, 2011, 12:36 am
"Facebook has reportedly raised funds from Goldman Sachs and a Russian investor in a deal valuing the social networking site at $50bn (32.3bn). The New York Times said that Goldman was investing $450m in Facebook, and Digital Sky Technologies another $50m. The paper, citing unnamed sources, said the terms of the deal implied a value for Facebook...

5 SEO Tactics to Explore in 2011

January 3, 2011, 12:07 am
Posted by Kate Morris It's the New Year and I can guarantee there will be a ton of new people at my gym this week ready to work on their resolutions (and generally getting in the way ). In SEO, some resolutions might include working on personal sites (I might have a few abandoned sites...) or writing more blog posts. Resolutions have never really...

What to Expect from Google in 2011

January 2, 2011, 11:31 pm
Today, Jan. 3, is the first official business day of the New Year, so welcome back to work in 2011 all you Google Watchers. Before I fly out to the Consumer Electronics Show tomorrow, where I'll be covering all gadgets Android, let's briefly rundown what I think will be top of mind for Google in 2011. As I wrote this weekend, it won't concern...

Social Media Communication Etiquette Tips

January 2, 2011, 11:21 pm
Internet marketing as a whole still has many people scratching their heads on what they should and shouldn't be doing online. You can't blame them because many people are just not sure how to incorporate the web into their daily business routine yet. Everything online requires some etiquette and social media is no exception to that rule.

Google Android E-Newsstand in Works?

January 2, 2011, 10:11 pm
Google is reportedly looking to create a digital newsstand to run on Android smartphones and tablets. Google has initiated talks with major newspaper and magazine publishers about the venture, including Time Inc., Condé Nast, and Hearst Corp.Click to read the rest of this post...

Reduce HTTP Requests in WordPress - Yoast

January 2, 2011, 2:56 pm
As usual Joost de Valk providing straightforward information on technical issues regarding WordPress - this time how to speed up your site by reducing HTTP requests which will speed up site loading which is now an important factor in SEO as well as usability and efficient use of resources.

The FTC Endorsement Guidelines a Year Later

January 2, 2011, 2:10 pm
As you may recall, about a year ago, the Federal Trade Commission (FTC) set some guidelines into motion , concerning endorsements and testimonials. The main point of these guidelines was to ensure full disclosure when people lending endorsements and testimonials receive any kind of compensation from the marketer or advertiser. IZEA , of...

RIMC around the corner again

January 2, 2011, 11:20 am
A short introduction video to the Reykjavik Internet Marketing Conference held in Iceland every year. Next conference will be in Iceland on the 11th of March with International speakers from Facebook, Wall Street Journal, AOL, SAP, Yandex,, Icelandair, and more. No related posts.

Search Isn't Broken Because One Guy Had Trouble Using Google

January 1, 2011, 4:59 pm
The narrative is a familiar one. Seemingly intelligent individual hops onto a general-purpose search engine, with a really specific purpose in mind. Gets impatient, has limited background in doing this particular kind of specialized database research, gives up and blames Google or whoever for being spam-ridden and self-interested. The "search...

Blekko Wide Open to Scrapping Your Content

January 1, 2011, 9:21 am
Webmasters should be able to opt into Blekko without allowing Blekko to display cached copyrighted pages. Every serious search engine supports NOARCHIVE, and there are many valid reasons to not permit cached pages to be in a search engine. They claim NOARCHIVE is used by spammers, when in reality they're going to allow SCRAPERS to grab...

The Social Path to Organizational Transformation

January 1, 2011, 8:02 am
Social media and marketing have become synonymous over the years. At the same time, social media is placing the customer back in customer service. Each movement represents important and overdue (r)evolutions within business, but this is just the beginning. With every step toward progress we make in social media, we uncover whats necessary to make...
merchant certified open source resources sempo executive member semj member
google yahoo msn bing Valid XHTML 1.0 Transitional
seo moves logo

SEO Moves, Inc
19616 Gulf Blvd., #501
Indian Shores, FL 33785

rss feed