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Nick Stamoulis Speaking at PubCon Las Vegas 2011
October 31, 2011, 10:05 pmNext week, I am proud to announce that I will be speaking on an SEO panel at search and social media conference and expo PubCon Las Vegas 2011 , November 8-10. On Tuesday, November 8th, I will be a featured expert on the "Real World Winning Tactics for Content Creation and Marketing" panel beginning at 4:15 PM. I will be appearing alongside two...
We Screwed Up! How We Still Managed 25% Success
October 31, 2011, 9:58 pmThis blog post shows exactly how taking ownership of a mistake can still produce results.
Hottest Halloween Costumes of 2011: Angry Birds, Black Swan, and Sexy Superheroes
October 31, 2011, 6:45 pmHappy Halloween, readers! Now that the big day is upon us, let’s have a look at the top costumes and search trends for Halloween 2011. Google, Yahoo, and SortPrice have shared the top user searches and trends for Halloween costumes and other...
J.K. Rowling's Confession Moves the Web
October 31, 2011, 6:35 pmby Claudine Zap J.K. Rowling has a confession: The Harry Potter series author wanted Ron Weasley dead. And not at the very end, either. She wanted him killed off halfway through the wizard tales. The writer admitted as much to none other than Daniel Radcliffe , the star of the Harry Potter movies. The actor interviewed the scribe as part of a...
Not Sure Whether Your Ads are Live or Not? Try the Ad Preview Tool
October 31, 2011, 6:29 pmDid you know that some of the most common questions asked of our support staff has to do with helping advertisers verify that their ads are live and running on adCenter? While you could try different searches on Bing to locate your ads, there is an easier way. The Ad Preview Tool lets you quickly confirm that your search ad is showing up...
Google Offers Now Aggregating Local Deals
October 31, 2011, 5:28 pmThis story originally appeared on ClickZ: Christopher Heine wrote Google Mirrors Facebook's Deal Aggregation Strategy Google evidently believes better targeting will turn a deals strategy previously tried - and abandoned - by Facebook int.
Yahoo! at Internet Week Europe 2011
October 31, 2011, 4:31 pmYahoo! Academy and PROVOKE Summit turns the academic into the practical Internet Week Europe kicks off next Monday, November 7 in London, and Yahoo! is a Presenting Sponsor. That means Yahoo! will be all over the old town, offering insights, tips and tricks to help advertisers do what they do better-across devices and across the globe. On the...
Watch: Life in a Day (The YouTube Movie)
October 31, 2011, 3:56 pmRemember "Life in a Day," the YouTube movie project from director Kevin MacDonald and produced by Ridley Scott,
Google Carves Out A Pumpkin Doodle For Halloween
October 31, 2011, 3:55 pmSeems the guys at Google are partial to the Charlie Brown Great Pumpkin special. The company's latest Doodle is a timelapse video of eight hours of pumpkin carving on six 1,000+ pound pumpkins that took place at their Mountain View headquarte.
80-Year-Old Man OK After Brush with Sinkhole
October 31, 2011, 3:55 pmby Mike Krumboltz Michael Ciron just wanted his morning paper. Instead, the 80-year-old Long Island man found himself in an 8-foot sinkhole on his front lawn. Ciron screamed for help and his daughter quickly called the police and firefighters. Authorities placed webbing around his torso and pulled him to safety. According to a buzzy article from...
Location Targeting Gets a Makeover
October 31, 2011, 3:33 pmNice improvements to the location targeting UI in the Google AdWords campaing settings.
Google+: Popular posts, eye-catching analytics, photo fun and...
October 31, 2011, 3:30 pmWe think Google+ should get better every time you use it. It's not enough to obsess over community feedback (which we do); we also need to surprise and delight you with constant improvements (which we also try and do). Today's no different, so we're rolling out four new features in four different areas. What's Hot on Google+: see what everyone's...
Kim Kardashian Divorce Predicted by ChaCha Users
October 31, 2011, 3:25 pmChaCha has gone so far as to put out a press release talking about how its users predicted the Kim Kardashian divorce. "Questions about the divorce have been flooding into ChaCha all day,
Kim Kardashian, Halloween 3, and Tim Tebow
October 31, 2011, 2:49 pmTwitter is a wonderful place for one-liners. To be funny on the site, you've got to be sharp and practice economy of language. You've only got 140 characters to make an impression.
Google Launches TrueView Ads for Video Publishers
October 31, 2011, 2:49 pmGoogle announced the launch of a new video ad format called TrueView for its network of video publishers. "TrueView ads, pioneered on YouTube, differ from traditional video ads in two main ways," says lead product manager Payam Shodjai. "First,
BlueGlass LA 2012, Pubcon Vegas & #EpicDinner : SEJ @ Events!
October 31, 2011, 2:49 pmWe have a couple of announcements to make here in the conferences department at SEJ that will make for some exciting times this fall and for next spring. First off, today BlueGlass announced that there will be a follow up to the BlueGlass TPA Conference this Spring in Los Angeles, CA " BlueGlass LA 2012 . That's right! BlueGlass is coming BACK to...
The Business of SEO: Perception vs. Reality
October 31, 2011, 2:33 pmPosted by Matthew C. Egan This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. As SEOs we often live in a bubble, sometimes it's a social media bubble where we only tweet...
Adwords Location Improvements Help Local Advertisers Target Better
October 31, 2011, 2:18 pmOne of the most important features of Google Adwords has been the ability for advertisers to target specific locations to ensure that their ad spend was happening in the geography of their business. This goes a long way to being more efficient with spend and helps stretch an ad budget due to less waste. Today Google has announced improvements in...
Holiday Shopping: Most People Will Buy At Least One Gift Online
October 31, 2011, 2:15 pmTomorrow is November 1, and that means that if you aren’t already hawking your holiday wares, you’re late. But don’t worry. MarketLive just published their 2011 Holiday Shopper Survey and it’s loaded with information that will help online retailers see black this holiday season.
83% of those surveyed said they were planning...
Google Adds New Duplicate Content Messages to Webmaster Tools
October 31, 2011, 1:47 pmGoogle announced today that it is launching new Webmaster Tools messages to notify webmasters when its algorithms select an external URL instead of one from their website, in duplicate content scenarios.
Google Maps API Charge A Sign of Things to Come?
October 31, 2011, 1:47 pmAs of January 1, 2012 Google is going to start charging for API calls to Google Maps that exceed 25,000 per day. According to Management Today Websites that are likely to be hit by the 'map tax' include travel firms, hotel chains and big corporations that use Google Maps to direct customers to headquarters, destinations and tourist hotspots. So,...
Cooking Guru Ellie Krieger Joins #BingIt to Help You Make Healthy Holiday Dish Decisions
October 31, 2011, 1:21 pmIts November which means the holidays are already upon us! With Thanksgiving right around the corner, well be hosting a #BingIt Twitter event with Americas favorite healthy cooking expert Ellie Krieger . Krieger is a Registered Dietician, New York Times best-selling author (her latest book Comfort Food Fix came out on October 17 th ) and host of...
A Creepy Halloween Prank
October 31, 2011, 1:16 pmby Mike Krumboltz Want to creep out the neighbors on Halloween? This video we caught on BoingBoing may serve as good inspiration. Find a mannequin, dress it up in a scary costume, stick it on the neighbors' front porch, ring the bell, and hide. Then watch the neighbors try to talk to the mannequin, who, of course, just stands there looking all...
Agency SEO Pain Relief
October 31, 2011, 1:15 pmJust because your SEO campaign is experiencing hiccups doesn’t mean you aren’t a good SEO practitioner. Certain situations like this force you to look at the alternative factors that can affect SEO success.
When you work within the a...
Matt Cutts Has Some Halloween Fun
October 31, 2011, 12:56 pmMatt Cutts posted a video today for Halloween. It's not a webmaster help video though. It's a video showing his Halloween costume. He says this is the product of him asking people on Google+ what he should be.
Get 15% Off Conversion Conference London 2011
October 31, 2011, 12:30 pmWe've managed to get our readers a discount to this years Conversion Conference in London. This is running across two days (30 November - 1 December) at The Business and Design Centre in London and has a great line-up of conversion optimisation speakers , it looks like it's going to be a very interesting event! To get a 15% discount off ticket...
Atlas Learning Solutions for the Multi-tasker
October 31, 2011, 12:30 pmIf you're like me, a typical day involves a combination of analyzing data, developing new strategies, dealing with email, attending meetings, tending to customers and peers, collaborating, reviewing the latest industry news, meeting deadlines, checking in with the boss, and trying to squeeze in a meal somewhere...phew! With so much going on, it...
Is This Common Mistake Crushing Your Internet Marketing?
October 31, 2011, 12:10 pmIf you are a service provider and want to know why you are not attracting enough client inquiries from your blog, website, newsletter etc – Read on!
One of the most common problems service providers email me with via my marketing blog, is that they are attracting readers, building social networks and getting their content shared, but they are...
The X Factor and Twitter: Multi-Screen in Action
October 31, 2011, 12:04 pmOver the past week, TV show The X Factor produced by TV mogul Simon Cowell has prompted a flurry of thought-provoking stories on both sides of the Atlantic from some of the ad industrys leading commentators. Whats captured their attention is the seemingly inseparable tie between the TV show itself and the online chatter, debate and argument it...
Robin Williams, Legend of Zelda Ad Campaign Continues
October 31, 2011, 11:38 amIt always seems the truly genius ad campaigns are the simple, less-you-have-to-think-the-better ideas. Sony hit their advertising gold with the Kevin Butler PS3 ads, and Nintendo has Robin Williams.
SEO Plug-in Helps Bloggers Optimize Content
October 31, 2011, 11:22 amLast month, we had a look at an InboundWriter study that showed how search and social intelligence provided to writers during the content creation process can increase quality score, time on page, search traffic, and conversion to sale. What we fe.
How to Properly Use Facebook's Advertising Features
October 31, 2011, 11:22 amSonia Tracy is the content editor for PsPrint and editor of PsPrint Printing and Design Blog. PsPrint is an online printing company, which you can follow on Twitter and Facebook. If you are a human between the ages of 9 and 90, you probably have a Facebook account. In fact, there are unborn babies that have Facebook accounts, so the .
Five Social Media Marketing Tricks for Halloween
October 31, 2011, 11:12 amThis Halloween do you think social media will bring you tricks or treats? For some marketers, every day is Halloween when it comes to social media marketing . These marketers expect the bogeyman to be hiding behind every piece of consumer-generated content and assume their customers and the public only use Facebook and Twitter witchcraft to create...
Halloween, Home Security & Tablet-Based E-Commerce
October 31, 2011, 11:07 amFor today's infographics, of course we have another Halloween-themed one, but there's also an interesting one from Column Five Media looking at tablet buyers' impact on e-commerce,
Data Analysis 101: Seven Simple Mistakes That Limit Your Salary
October 31, 2011, 11:01 amGood post with insights into common mistakes in analytics data analysis.
Harry Potter Fans Flood Twitter with "RIP James and Lily Potter"
October 31, 2011, 10:52 amOctober 31, 2011 marks the 30th anniversary of the death of James and Lily Potter, the parents of the boy who lived, Harry Potter.
Does Social Media Use Compromise the Security of Your Home? [Infographic]
October 31, 2011, 10:52 amThe data in this infographic is really something we all should be concerned about. We can now talk to anyone anytime, but we need to be careful to not put our families and homes at risk. CreditSesame.com created the infographic below.
Introducing Dynamic Search Ads (beta)
October 31, 2011, 10:51 amFor many online businesses, each day you might have hundreds of new listings, items that temporarily change availability, or items that are permanently removed from stock. And at the same time, user search behavior can be a moving target - each day, 16% of searches that occur, Google has never seen before . So even well-managed AdWords campaigns...
Ad of the Week: Montana Mag Ad on Yahoo! News
October 31, 2011, 10:41 amLuxuriate in the sights and sounds of Big Sky Country when you open up this fully immersive, interactive magazine ad for the State of Montana Have you ever wanted to get a fully immersive taste of the great outdoors without actually having to, you know, go outdoors? Now you can, courtesy of a magazine ad featured on Yahoo! News. The Montana Office...
Publisher News: It Takes More than Posts to be a Publisher
October 31, 2011, 10:41 amPlus: Five ways to get your banners noticed; doing good is good for business; and how to connect with baby boomers Publishing is a lot more than posting: This should be the Golden Age of Brand Publishing, says Digiday's Neil Chase, where brands use all the digital publishing tools in the box to truly communicate with consumers and build tight...
Harry Potter Fans Flood Twitter with “RIP James and Lily Potter”
October 31, 2011, 10:18 amOctober 31, 2011 marks the 30th anniversary of the death of James and Lily Potter, the parents of the boy who lived, Harry Potter. Some fans decided the best way to honor the memory of James and Lily Potter was …
Siri on iPhone 4 & An iPad Halloween Costume
October 31, 2011, 10:17 amToday’s video round-up has a good mix of Halloween festivities and technology. More people, however, are probably interested in getting Siri on their iPhone 4. View more daily video round-ups here. iPad 2 Halloween costume: Pumpkin explosion: Siri hacked onto …
HTC Q3 Earnings Released
October 31, 2011, 10:05 amHTC released its earnings report for the third quarter. This includes record quarterly revenue for the company, which HTC attributes to "diverse product offerings, expanded distribution network and growing global brand recognition.
30 SEO Myths That Are True or False Depending on Who You Ask
October 31, 2011, 9:50 amâIn recent months, a few non-SEO related and one search marketing publication gained significant attention with the good old technique of " SEO myths " posts. A while ago I argued that I prefer to spread the correct SEO best practices than to repeat SEO myths, even when meaning to debunk them. You know the brain does not always remember the...
Google Makes Some Changes To AdWords Location Targeting
October 31, 2011, 9:44 amGoogle announced that it has connected location targeting in AdWords to Google Maps to provide more info about locations, make relevant location suggestions and improve accuracy in targeting. Along with this, they've refreshed the location targeting interface in AdWords.
Google Celebrates Halloween With Pumpkin Carving Google Doodle
October 31, 2011, 9:44 amToday is Halloween. A day full of costumed adolescents and all the candy you can eat, with out your child knowing you stole it from them of course. Sure the candy is the highlight of the holiday,
Big Ideas Digital, iOS Game Developer Raises Money To Help Girl Walk
October 31, 2011, 9:44 amGrace Windram is a five year old girl in the UK, who has been living with Spastic Dyplegic Cerebral Palsy. It has left her with the inability to walk. However,
Google Now Indexes Facebook Comments on Websites
October 31, 2011, 9:30 amIs Google now crawling and indexing Facebook comments on websites just like any other text? It looks like this might be the case.
C3 Technologies Reportedly Now Part of Apple
October 31, 2011, 9:19 amMaps on iOS may bet getting a lot prettier. News came out over the weekend that Apple has acquired C3 Technologies, which puts out some stunning 3D mapping imagery. After some previous speculation that Apple may have acquired the company, …
Deal Hunters Talk Scary Villains and Scarier Halloween Spending
October 31, 2011, 9:14 amIt's Halloween and we thought we'd kick off the holiday with the results of two scary surveys from online saving sites. First up is CouponCabin. They asked their visitors to state which scary movie villain best represented their financial situation . The results were surprisingly positive " if you can call identifying with Michael Meyer positive....
6 Ways to Sell Without Selling Your Soul
October 31, 2011, 8:58 amWhat's the scariest Halloween costume you can imagine this year? The villain from this year's hot horror movie? Zombies, vampires, the devil? Fat Elvis ? Not for me. The most terrifying specter that might show up on my doorstep begging for a Snickers bar is ' The aggressive, pushy salesman. (Shudder.) Do you feel the same? Does selling make you...
Netflix, Amazon Announce New Deals with Disney-ABC
October 31, 2011, 8:27 amNetflix has extended its partnership with Disney-ABC, and Amazon announced a new partnership with the group. "Disney and ABC have been and continue to be an innovative and supportive partner for Netflix," said Netflix chief content officer Ted Sarandos.
Which Web Analytics Is Best for You' and Why
October 31, 2011, 8:11 amIf you are looking for ways to monitor and measure your website performance, you're probably confused on where you should start, right ? With all of the different products out there, which ones should you use and which ones should you ignore? Over the last 6 years or so of working in the field of web analytics, and I've found the following tools...
Google Business View: Street View Moves Inside
October 31, 2011, 8:11 amGoogle recently launched a new program that will allow popular businesses to add interior imagery to their Google Place page. The Business Photos program, which will provide Google users with 360 degree views of business interiors, will allow potential customers to "virtually visit" the interior of participating businesses. A Google spokesperson...
Pricing experiments you might not know, but can learn from
October 31, 2011, 8:09 amLots of entrepreneurs struggle with pricing. How much to charge? It’s clear that the right price can make all the difference – too low and you miss out on profit; too high and you miss out on sales.
YouTube Channels Coming
October 31, 2011, 8:08 amLast Friday Google announced that it will be expanding the channels of original content that will be coming to YouTube. They did this in the new Google understated fashion with a blog post on YouTube and the dribbling of information getting to the press. If you would like to sign up to be notified as to when these channels go online you can...
Boost your conversions with "power words"
October 31, 2011, 7:56 amGood day! Today we're taking it back to "old school" copywriting, as Heather addresses how to boost your conversions with "power words." Back in the day - before SEO copywriting, even before Web writing - copywriters focused on adding "power words" to their content, such as their direct sales letters, to improve conversions. It's a tried and true...
Advertising and Marketing Jobs Are All About the Numbers
October 31, 2011, 7:36 amNot too long ago, if someone was looking for a job in marketing you could feel confident that through networking and knowing the right people there would be something for everyone. After all, marketing is about psychology and understanding buying behaviors and knowing what buttons to push and when.
Well, while that may apply somewhat today it is...
6 Tips for Using Promoted Tweets to Boost Your Brand's Visibility
October 31, 2011, 7:20 amTwitter now has 100 million active users generating some 200 million tweets and 1.6 billion search queries every day. Despite the promise of reaching such a massive, highly-engaged audience, many advertisers have struggled to find the best wa.
6 Tips for Using Promoted Tweets to Boost Your Brand’s Visibility
October 31, 2011, 7:00 amTwitter now has 100 million active users generating some 200 million tweets and 1.6 billion search queries every day. Despite the promise of reaching such a massive, highly-engaged audience, many advertisers have struggled to find the best wa...
Meet the Experts at SES Chicago 2011
October 31, 2011, 6:34 amIt's only a matter of weeks before the industry's thought leaders and top practitioners converge on Chicago for our annual Midwest online marketing bonanza. As many thousands of past attendees are aware, getting to meet the expert speakers for s.
Ubuntu Linux To Be Developed For Smartphones, Tablets, And Smart TVs
October 31, 2011, 6:15 amThis is a natural expansion of our idea as Ubuntu as Linux for human beings. As people have moved from desktop to new form factors for computing, it's important for us to reach out to out community on these platforms. So, we'll embrace the challenge of how to use Ubuntu on smartphones, tablets and smart-screens.
Advanced Google Analytics - Tips and Tricks
October 31, 2011, 5:57 amSEOgadget's Fabian Alvares shares some great advanced segments, multiple goal conversion tracking and the secret sauce behind cross domain tracking.
Liveblogging Tips from #BlogChat
October 31, 2011, 5:06 amI've been liveblogging conferences since about 2005. While I had personally liveblogged SES and Pubcon, the first time I ever liveblogged for a conference itself was ad:tech Chicago thanks to Steve Hall. I was then able further develop my liveblogging skills observing and sometimes working with Barry Schwartz of Search Engine Roundtable. Since...
How To Identify Lost Links In Linkscape, Majestic or Webmaster Tools Data
October 31, 2011, 4:55 amAre the links in your Linkscape, OpenSiteExplorer, Majestic, or Google Webmaster Tools data still live? A simple tip to keep check on your links, based on Neils Bosma's SEO Tools for Excel and a little XPath...
New Google AdWords Location Targeting
October 31, 2011, 4:40 amTo provide an even better experience for our advertisers, we've connected the location targeting feature within AdWords to Google Maps. This will allow us to provide more information about locations, make relevant location suggestions, and improve the level of accuracy of our location targeting. We think these changes will make location targeting...
Custom Reporting using Google Analytics and Google Docs - The Ultimate Analytics Mashup
October 31, 2011, 2:21 amPosted by Jamie Realtime Google Analytics data inside a Google Doca panacea! Don't believe me? Check out that screenshot below. In this blog post I'll show how you can do this yourself, and I've created an easy template to help get you started. Google Analytics is my favorite analytics product. And it's only been getting better with the new...
Yes, EVERY Page Needs to Be Optimized
October 31, 2011, 1:09 amFor smaller site owners, this isn't a terrifying prospect. While the entire optimization process (keyword research, rewriting content, creating Meta tags and descriptions, etc) can take a while from start to finish, a website that only has 50-100 pages isn't going to have to spend the next month implementing changes. That may not be the case for...
Facebook Open Compute Offers No Competitive Advantage Vs. Google
October 30, 2011, 11:26 pmSo I've been reading the handful of articles that covered Facebook's Open Compute launch in depth and I have to disagree with one of the main story angles. Naturally, when one covers a news item regarding Facebook it makes sense to look at it from a competitive standpoint. As in, how does a new feature initiative position the company for strategic...
Social Media Expert, or Kid Who Has a Facebook?
October 30, 2011, 11:16 pmThis is a guest post written by Amanda DiSilvestro of Business.com Now that social media has entered the marketing scene, so has the position of social media expert. Since social media is fairly new, it makes sense that not every veteran business owner is up to date on the latest social media lingo. Fortunately for the business owner, they can...
Potential Usage & Brand Signals for Panda
October 30, 2011, 8:42 pmGoogle collects a lot of information on individuals & can have some level of confidence if the person is a real person or not based on things like their history of email usage, if they have a credit card on file, how they interact with other high confidence real accounts, how many people are friends with them on Google+, usage of an Android cell...
In Google We Trust (Your Identity)
October 30, 2011, 1:30 pmIn 1993, Peter Steiner famously wrote in the New Yorker that, "on the Internet, nobody knows you're a dog." In 2011, trillions of dollars in e-commerce transactions and a growing number of other interactions have made knowing that someone is not o...
How to Develop Link Marketing Ideas
October 30, 2011, 11:17 amComing up with an idea to get people to link to your site can be challenging, whether you're looking for a story idea, developing an online tool, or wanting to do something humorous. Yet there are strategies to find new ideas on a regular basis. .
Google abandoning the + operator: How to fix the problem.
October 30, 2011, 10:05 amOne amazingly useful feature over at Google has been the plus operator. You could add a + in front of a search term in order to make sure that this word was present on all the pages listed in search results. For those of you who know Boolean search term it was the "search engine math" equivalent to the AND operator. So, if you wanted to get pages...
Social Media News Wrap-up Oct 30
October 30, 2011, 9:49 amHere are some of the social media related articles and post we have found interesting lately. Steve Jobs and why technology doesn't matter GigaOM: But while Gates saying that Jobs "never really understood much about technology" was probably intended as a criticism, the truth is that in most cases the technology is the least important thing about...
Search Engine Marketing News Wrap-up Oct 30
October 30, 2011, 9:49 amHere are some recent search engine marketing and optimization articles and post you might find interesting. Google Says SEO Is Not Spam SE Land: Matt Cutts, head of the Google's web spam fighting team, has gone on record by saying Google does not consider search engine optimization to be spam. How Google's Human Search Quality Raters Assign a URL...
Search Engine News Wrap-up Oct 30
October 30, 2011, 9:49 amMore articles and posts from the world of Google and all the other search engines. 5 search engines that find what Google can't HC: . Try one of these five alternatives the next time Google isn't cutting it. Not Just Google: Siri Searches Bing And Yahoo Too SE Land: Apple's voice activated artificial intelligence Siri will also search Bing and...
Bill Promises To Censor the Internet
October 30, 2011, 9:16 amThe PROTECT-IP bill is making its way through the halls of the United States government, and besides an unfortunate name change, the bill has been altered by the House of Representatives in such a way, it would essentially allow the …
Is Land Sinking? Linden Lab Holds An Unusual Sale
October 29, 2011, 2:30 pmLast Friday, Linden Lab announced a most unusual event - a weekend land sale during which the setup fees for private regions would be waived. As someone in business within SL I am aware that drastic sales of this nature are usually the result of o...
Introducing The Lede " A Copywriting and Online Marketing Sheet
October 29, 2011, 11:31 amWelcome to The Lede . Every week I'll be digging up and linking to stories, news, and opinion relevant to online marketing and copywriting. Email, social media, innovation, SEO, productivity, mobile, conversion, publishing, and everything in between. No commentary, just a fast, single page of headlines that you can grab, scan, and squeeze for all...
YouTube's Push For Quality TV
October 29, 2011, 10:29 amFollowing rumors for the better part of the year,
YouTube’s Push For Quality TV
October 29, 2011, 10:11 amFollowing rumors for the better part of the year, YouTube has finally made the official announcement regarding a set of forthcoming channels aimed at creating a higher quality YouTube with channels that could rival those of cable television (though Google …
Is Land Sinking? Linden Lab Holds An Unusual Sale
October 29, 2011, 9:22 amLast Friday, Linden Lab announced a most unusual event - a weekend land sale during which the setup fees for private regions would be waived. As someone in business within SL I am aware that drastic sales of this nature are usually the result of o.
Content Curation: What Does it Take to Be Successful?
October 29, 2011, 5:10 amWebProNews had a little Q&A with Kate Brodock, the Executive Director of Digital and Social Media at Syracuse University about content curation on the web. She will be giving a talk on this subject at BlogWorld next week,
Are you going to have to pay access for Google Maps API?
October 29, 2011, 3:30 amIs your free ride over? WebmasterWorld members discuss options ...
Cup of Joe: This Dog Is An Idiot, Or Maybe Not.
October 28, 2011, 11:35 pmThe other night I posted the above video on Google+ with the caption, "What an idiot." Shortly after, the amazing Melanie Phung responded with: It's a matter of framing the assumptions. If you assume he wanted to come in, then, yes, he's an idiot. But if you understand that he just wanted to sit on the deck and stare at his reflection in the...
Halloween Spurs Scary Searches on the Web
October 28, 2011, 7:39 pmby Claudine Zap With Halloween just around the corner, plenty of thrill seekers were searching out a good scare for the Halloween weekend on the Web. Here, your guide to a fright-tastic weekend. Scary movies Searches are scary high on the movie " Paranormal Activity ," which has been terrifying viewers since its original opening back in 2007. The...
Baidu Profit Up 80 Prcent, Forecasts More Growth
October 28, 2011, 7:33 pmBaidu Inc., which operates China's most popular search engine, said Friday its latest quarterly profit jumped 80 percent as strong growth in usage of its site helped to drive advertising revenue higher.
From Storytelling to Story-Building Across Platforms (Video)
October 28, 2011, 5:21 pmPeter Minnium of IAB interviews Andrew Solmssen of Possible Worldwide Storytelling in advertising used to be simple. You started with a simple arc, moving the protagonist-the consumer-from a problem to a solution. But with ads now appearing on multiple screens and platforms, storytelling has become more complex. At the recent IAB MIXX Conference...
Want to be an authority? Here's how'
October 28, 2011, 5:10 pmEveryone wants to be an authority. Everyone wants to be acknowledged for their, well, knowledge. Everyone wants the increased ranking and traffic that comes when an engine sees you as an authoritative resource. But so few actually plan a path to success, thinking instead that blasting everything they find across Twitter and auto-following...
Imagine Istanbul 2011 - Bringing Brands to Life
October 28, 2011, 4:55 pmHot on the heels of our announcement about Imagine London 2011 , our team serving customers in the Middle East and Africa is gearing up for their inspirational event next week in Turkey. They've assembled a great line up of Microsoft and industry speakers who'll be talking about creativity in the digital space, and discussing how to tell relevant...
Halloween, Luke Perry, and Rejected Peanuts Specials
October 28, 2011, 4:14 pmTwitter is a wonderful place for one-liners. To be funny on the site, you've got to be sharp and practice economy of language. You've only got 140 characters to make an impression.
Fallout From Sponsored Athlete Tweets?
October 28, 2011, 4:14 pmEarlier this week, we discussed the New Orleans Saints and their sponsored tweets for NOLA.com. Essentially, the idea is to attract more Saints fans to the site, but some are wondering whether or not these kinds of tweets,
Halloween, Business & The Paranormal
October 28, 2011, 3:58 pmToday is a Halloween edition of the daily infographic round-up (though I'm not promising there won't be more Halloween infographics to come). View more daily infographic round-ups here.
Scott Olsen, Marine Vet Injured During #OccupyOakland, Finds Support Online
October 28, 2011, 3:43 pmUnless your head has been buried deeply in the sand, you are aware of the #Occupy movements going on all over the world. The movement, responsible for the "we are the 99%" mantra,
World's Population Hits Seven Billion
October 28, 2011, 3:23 pmby Mike Krumboltz The world's population is about to hit seven billion. And while there is no way to know who will be lucky number seven billion, the looming landmark has sparked a slew of interesting searches and a compelling site. The interactive site comes courtesy of BBC News . Enter your age, and you'll see how many people were living on...
Cool Halloween Stuff From Around the Web
October 28, 2011, 3:23 pmAll Hallow's Eve is quickly upon us, and the denizens of the web are quickly gearing up for their annual dress-up games, evoking memories of video games, movies, memes, and, well, sluts.
73 Percent of People Think Employees Overshare on Social Media
October 28, 2011, 3:18 pmSocial media is an excellent tool when you want to spread the good word about your business. Unfortunately, it’s also a minefield of potential security and reputation problems.
Over and over, we’ve seen cases of employers having to apologize for the Tweets made by impulsive employees. And I can’t count the number of times...
SEO, Swayze & More Future Awesomeness
October 28, 2011, 2:52 pmIn yesterday's video round-up we looked at future awesomeness, and today we're highlighting another future concept video from Microsoft along the same lines. There's plenty of Google stuff too. Plus a pair of sweet throwback commercials.
In The UK, Inciting Riots On Facebook Will Land You Three Years In Jail
October 28, 2011, 2:52 pmIf you remember those riots that consumed many parts of England back in August, you probably remember all of the discussion regarding social media's influence on their spread. At the height of the outbursts, triggered by social unrest,
New LinkedIn Lead Tracking System: What You Need to Know
October 28, 2011, 2:30 pmMy exploration of LinkedIn advertising platform continues! My last few articles have focused on audience targeting for LinkedIn, as well as ad optimization tactics to improve ROI. In this article, we will explore a new feature just released for Li...
Sears Gets Hip with Even More Zombie Action
October 28, 2011, 2:05 pmLast Halloween, Sears stepped out of their comfort zone with a zombie overlay on their online store. It must have been a hit, because this year, they took it a step further. The Zombie Apocalypse at Sears couldn't have been better timed. Zombies are all the rage at the moment. Even though they are gorier and gooey-er than their classic creature...
Gay Student Suffers Attack by Bully
October 28, 2011, 1:50 pmby Mike Krumboltz More and more people are speaking out against bullying, but the practice still exists. All too often, gay teens are the victims. The newest example is especially disturbing. In Ohio, a 15-year-old gay teen was beaten in a school classroom. The incident was captured on camera, revealing a classroom full of students who did nothing...
Authorship in Google Results to Include Comments, Expanded Circles Features
October 28, 2011, 1:50 pmGoogle continues to make changes to the authorship element it displays in search results. Yesterday, we reported on Google now letting you set it up by verifying your email address on your Google Profile,
PPC Copywriting Tips You Can Use in Your SEO Copy
October 28, 2011, 1:19 pmIt's often the case that what works for PPC works for SEO, and vice versa - at least to a degree. You'll certainly have to tweak your techniques when moving between organic and paid search efforts, but there's no reason that gains and losses in one area can't inform your decisions in the other - this goes for keyword research, landing page...
Keep Calm & Carry On Despite Google SSL Search Term Encryption
October 28, 2011, 1:04 pmEditor's Note: Richard Kirk, Head of SEO at Performics, took issue with Gareth Owen's (Head of SEO at Steak) recent column on Search Engine Watch and asked if he could post a rebuttal. Given this is a thorny issue that really has divided the indus.
SEOs: We're Not Buying Google's Privacy Motive for Encrypting Search
October 28, 2011, 12:48 pmGoogle has caused quite a ruckus in the search marketing community after it announced some changes to search. Last week, the search giant said that it would begin encrypting logged-in searches that users do by default, when they are logged into Google.com. This further integration of a Secure Sockets Layer (SSL) will prevent search marketers from...
SEOs Not Buying Google’s Privacy Motive for Encrypting Search
October 28, 2011, 12:41 pmGoogle has caused quite a ruckus in the search marketing community after it announced some changes to search. Last week, the search giant said that it would begin encrypting logged-in searches that users do by default, when they are logged into Google.com. This further integration of a Secure Sockets Layer (SSL) will prevent search marketers from...
Sony Opens Up Hall of Play For PS3 Gamers
October 28, 2011, 11:57 amIf you own a PS3, and haven't taken in a viewing of the "Michael" ad, then I highly recommend watching the video below. Many are saying it's one of the greatest commercials Sony has released.
New Beavis and Butthead: The Twitter Reaction
October 28, 2011, 11:57 amOn Thursday, the Mike Judge series Beavis and Butthead was revived for a new generation, and they did not fail to deliver on the modern-day cultural references. The guys took shots at Twilight and Jersey Shore,
AdSense Text Ads Get Title Highlighting
October 28, 2011, 11:26 amGoogle announced that it has updated all text AdSense ads to allow for the title color of ads to be changed when the user moves their mouse over a link. The company says after a period of testing,
Bill Gates: Having Millions Of Dollars Is Good Enough
October 28, 2011, 11:26 amAccording to Bill Gates, having an absurd amount of money is not really that different than having a whole lot of money. On Thursday, Bill Gates appeared at the University of Washington to talk to students.
Winners of the 2011 Forrester Groundswell Awards: Business to Business
October 28, 2011, 11:21 amIf you've heard that social media doesn't work as well in Business-to-Business settings - don't believe it. We had 44 entries this year, and picked the winners you see here - just as impressive as any consumer application.
Winners of the 2011 Forrester Groundswell Awards: Consumer North America
October 28, 2011, 11:21 amThe consumer division, North America was the most hotly contested division, with 98 of the 205 entries. Every year I send out the congratulations notes ... and every year I hear back how excited the winners are. If you're building a social technolgoy application, this is the place to look for models - these are some of the most impressive...
Big Update for Google TV
October 28, 2011, 11:10 amGoogle announced a new software update for Google TV aimed at reaching four goals: keeping things simple, making it easier to find something worth watching, making YouTube better on TV, and bringing more apps to TV.
New Rio pushes KIA to fastest moving Automotive brand
October 28, 2011, 11:05 amThe Experian Hitwise quarterly Automotive review is now three issues old! The report takes into account the latest trends in manufacturers, dealerships, classifieds and motor insurance online. This quarter KIA was the fastest mover in our Automotive Brand Index thanks to the launch of the new KIA Rio.
Fix Your Marketing, Fix Your Reputation
October 28, 2011, 10:50 amI just came across a recent story outlining how, in a certain Canadian jurisdiction, a dozen energy companies were fined for deceptive sales practices. A dozen companies. That's, like, nearly all of 'em. On the list was one of the two largest firms. Also on the list, several green energy firms with otherwise stellar reputations. The fines ranged...
Phones With Flexible Screens Coming Next Year, Says Samsung
October 28, 2011, 10:24 amAt Samsung's earnings call, the company announced intentions to introduce phones with flexible displays as early as 2012. "The flexible display, we are looking to introduce sometime in 2012, hopefully the earlier part,
Matt Cutts and Duane Forrester To Grow Moustaches For Men's Health
October 28, 2011, 10:09 amAt risk of sounding like a writer for ESPN's First Take, there's a search-related moustache story worth mentioning. Google's Matt Cutts and Bing's Duane Forrester will participate in the "Movember" initiative designed to raise awareness for men's health.
Apple's iOS 5 Caught Speeding [Infographic]
October 28, 2011, 10:09 amNew Relic, a company that measures and manages the performance of Web applications, recently released the results of a study that examined the performance differences between mobile Safari on iOS 4 and iOS 5 on same model iPhones. The study concluded that the Safari browser loads pages three times faster on iPhones with iOS 5 than the Safari...
Matt Cutts and Duane Forrester To Grow Moustaches For Men’s Health
October 28, 2011, 10:02 amAt risk of sounding like a writer for ESPN’s First Take, there’s a search-related moustache story worth mentioning. Google’s Matt Cutts and Bing’s Duane Forrester will participate in the “Movember” initiative designed to raise awareness for men’s health. On the …
Yandex Announces 65% Increase In Revenues In Q3
October 28, 2011, 9:33 amThe leading Russian search engine Yandex, announced yesterday that its revenues had grown by 65% in quarter 3 compared with the previous year. With a turnover of 5.2 billion Rubles ($161.9 million Rubles) and a profit of 1.8 billion Rubles, Yandex exceeded stock market expectations. CEO Arkady Volozh said, "Yandex delivered strong financial...
The Kind of Writing That Can Build a Business
October 28, 2011, 9:33 amCopyblogger Media is a company that was built on two blog posts per week. In the early days it was just Brian, and those two posts. Week in and week out. A lot has happened since then, but the basic structure of how this business is marketed remains. The writer runs this show . The writer should run yours too. I asked Sonia Simone to come around...
Redbox Prices Go Up! 20 Cents!
October 28, 2011, 9:17 amFirst Netflix raised its prices creating a huge amount of backlash from members earlier this year. Now, Redbox announced that it too is raising prices.
The Ultimate Keyword Sorting and Organization Spreadsheet
October 28, 2011, 9:14 amby Stoney deGeyter
Keyword research is an important part of the optimization process. There are thousands of ways, tools and resources to do keyword research. Every SEO has their own methodology, favorite data and ways to organize and sort through that data in order to create solid keyword lists for their SEO campaigns.
But there is more to...
Ode to Fragmentation: Which Android Version is it Anyway?
October 28, 2011, 9:02 amGoogle's gross Android fragmentation is the stuff of legend among developers by now. Here's a quick rundown: the company has pumped out Cupcake, Donut, Eclair, Froyo and Gingerbread for smartphones,forked the platform with Honeycomb 3.0-3.2 earlier this year to make a tablet-friendly OS, only to merge the two branches with the new Ice Cream...
iPhone 4S Comes To 22 More Countries
October 28, 2011, 9:02 amAlthough the iPhone 4S has been available in the States for two weeks, it's just now arriving in many European countries as well as a couple of other locations like Mexico and Singapore. Today,
How to protect your trademark online
October 28, 2011, 9:00 amby Mike Moran
In the quaint old offline world, things move slowly. If you have a good name for your business or your product, you know exactly what to do. You do a trademark search to make sure that no one else is using the name (at least within your industry), you add a the trademark symbol™ to your name, and if you really want...
QR Codes: Feedback from the Middle
October 28, 2011, 8:46 amOK. If there was ever a sample of middle America it would have to be people who take the time to try to get on TV by getting on that classic "Let's Make a Deal". USA Today used the opportunity to check in and see just how well known the QR code craze is. Let's just say it's not that big of a deal yet.
Google Plus for Apps Users: What's the Big Deal?
October 28, 2011, 8:46 amEver since Google+ was rolled out in June people have been whining and crying that the service wasn't available to those using Google Apps. You had to have an individual account with Google in order to have a Google+ profile. Well now that Google Plus is available for Google Apps users there is new cry like this one from The Next Web If you're a...
Samsung Galaxy Nexus Release Date: November 17th in the UK
October 28, 2011, 8:46 amIt looks like we finally have a hard date for the release of the Samsung Galaxy Nexus - at least for the folks in the UK.
Hitler Not a Fan of the Google Panda Update
October 28, 2011, 8:46 amIf you use the Internet, there's a good chance you've seen or at least heard of the "Hitler Reacts" videos. There are a ton of them.
Google Plus for Apps Users: What’s the Big Deal?
October 28, 2011, 8:31 amEver since Google+ was rolled out in June people have been whining and crying that the service wasn’t available to those using Google Apps. You had to have an individual account with Google in order to have a Google+ profile.
Well now that Google Plus is available for Google Apps users there is new cry like this one from The Next Web
If...
HP Decides Keeping PC Business More Cost Effective Than Dropping It
October 28, 2011, 8:31 amA couple months ago, HP announced it was exploring options for spinning off its PC business, but has now announced that it will keep it instead. In a statement,
SEO Recap Amazing Finds On Twitter This Week 10/28
October 28, 2011, 8:15 amWell, we had another great week finding links on Twitter. I also added a new category this week VS. They are two opposite opinions and I would love to know which one you agree with. Also, if you see two articles with opposing opinions let me know via Twitter and I will give you credit in the recap. VS - Should You Care How High Your Klout Score Is?
7 SEO Friendly Site Features that Developers Often Miss
October 28, 2011, 8:00 amWeb developers are great: without them, we wouldn't have, well' the web! But unfortunately, a lot of developers can have a bit of a blind-spot when it comes to SEO. While some on-site SEO features almost always come as standard now (ability.
Scoop.It: The Topic-Centric Curation Tool
October 28, 2011, 6:33 amAs an Internet marketer I am always on the hunt for new content marketing tools that can increase my efficiencies and improve engagement with my audience. I cannot begin to express how valuable content curation can be if done right. It will allow you tap into and respond to what people are searching for, what they like to read and share, what...
Google Offers Now Aggregates Deals for Users
October 28, 2011, 6:12 amGoogle may well get the last laugh in the deals space. While Groupon gropes its way to its IPO of unknown valuation and wrestles with questions of ethics and intelligence levels, Google has introduced its Offers update that aggregates deals from various sources. Now the pressure to populate Offers through its own efforts is off of Google AND users...
Google AdSense Now Adds Report Views of Earnings From Third Party Networks
October 28, 2011, 5:15 am...you'll be able to see a breakdown of impressions, clicks, and earnings by Google-certified ad network. Please note that there is no historical data prior to September 27, 2011.
Can I Ask You a Quick SEO Question?
October 28, 2011, 1:14 amNo. In the world of SEO, there are very few "quick" questions. Sure, I can give you the basic definition of what SEO and SEM are, explain why link building is important and give you a bullet list of blog post topic ideas, but what good is that really going to do for your website? All that information you could learn in ten minutes from the Google...
What To Do With A Great Google SEO Trick
October 28, 2011, 12:30 amI discovered something in one of my zillions of tests I always have running, something huge. Something so huge in fact that after several additional tests has me shaking today.
How Big is Your Long Tail? - Whiteboard Friday
October 28, 2011, 12:23 amPosted by Aaron Wheeler Choosing keywords to optimize for is a tricky business, made all the more tricky as keyphrases grow longer than a couple of words. As Google has said , up to 20% of search queries in any given day are completely unique. Should you try to optimize your tauntaun sleeping bags product page for "tauntaun sleeping bag," for...
Social Media for A Cause: Oxfam America
October 27, 2011, 11:21 pmI recently had the opportunity to speak with Bob Ferguson of Oxfam America regarding their use of social media to help enact change in the world. Oxfam America's vision and mission are pretty straightforward: Our vision: A just world without poverty. Our mission: To create lasting solutions to poverty, hunger, and social injustice. While we...
Ranking On Image Search
October 27, 2011, 9:00 pmWith over a billion pageviews per day, Google Image Search can be an excellent source of traffic. Of course, one has to ask themselves whether this traffic is beneficial or not and if so, then followup with an understanding of how to get their ima...
Facebook New Security Features [Infographic]
October 27, 2011, 8:11 pmFacebook changes can be a bit confusing and their new security features could be darn confusing for some. Facebook security released this very informative infographic to break it all down for us. If you prefer to read about the features visit the Facebook Security article .
Google Transparency Report Now Shows User Data Requests
October 27, 2011, 8:00 pmThe Google Transparency Report has been updated to include data on Government requests for user information. The U.S. made requests for over 11,000 accounts in the first half of 2011 alone, making them the leader in user data requests.
The Trans...
Google+ Update: What's Hot, Ripples and Photo Fun
October 27, 2011, 4:46 pmGoogle+ pulled the wraps off three new features today and for the first time, I'm really starting to see the shift from same old to something new. Two of the new features, What's Hot and Ripples are all about expanding your social media world. For marketers, this is a big step away from the one-way conversation of Twitter and the me-centric world...
Google+ Update: What’s Hot, Ripples and Photo Fun
October 27, 2011, 4:38 pmGoogle+ pulled the wraps off three new features today and for the first time, I’m really starting to see the shift from same old to something new.
Two of the new features, What’s Hot and Ripples are all about expanding your social media world. For marketers, this is a big step away from the one-way conversation of Twitter and the...
FTC Finalizes Settlement of Google Buzz Privacy Issues
October 27, 2011, 4:31 pmThe FTC has approved its settlement with Google that addresses improper privacy disclosure during the release of Buzz. The settlement mandates additional privacy procedures, including third-party privacy audits every other year for the next two de.
YouTube Is About To Jump Into The Original Content Game
October 27, 2011, 4:31 pmThe behemoth that is YouTube is about to grow even larger in its reach, as it looks like the Google property is getting into the business of original programming.
Tebowing: Like Planking But Much Funnier
October 27, 2011, 4:31 pmIf you follow sports at all, and visit ESPN.com on a regular basis, you've more than likely run across a Tim Tebow article. Quite possibly one of the most polarizing sports figures in recent years,
Ben Lukawski from Mindshare on Scale Technology - #AdVision
October 27, 2011, 4:25 pmBen Lukawski, Managing Partner at Mindshare , took a break from hustle and bustle of Cannes to talk to our own Kaila Lightner about a very important industry topic: scale. "The interesting thing about technology and Microsoft specifically is that it gives brands scale. So in a world where we're trying to' engage as many people as possible, you...
Adolf Hitler, Siri, and Less Exciting Band Names
October 27, 2011, 4:00 pmTwitter is a wonderful place for one-liners. To be funny on the site, you've got to be sharp and practice economy of language. You've only got 140 characters to make an impression.
Mahalo Goes into App Business After Being Victimized By Panda
October 27, 2011, 4:00 pmYou may recall earlier this year, in the early days of the Google Panda Update, that it was costing some people their jobs. In fact, we've seen scattered reports on this note throughout the year.
Google Offers Quiz, New Categories to Boost Deal Relevancy
October 27, 2011, 3:44 pmGoogle announced the launch of a personalization quiz that it is using to help Google Offers users get more relevant deals from local merchants. They've also added more categories to also help in this department.
This Creepy Pumpkin Smashing Video Is Perfect For Halloween
October 27, 2011, 3:24 pmIf you've ever dropped a pumpkin from a significant height and watched it explode into chunky, orange bits of pulpy goodness, you know that there's something inherently fascinating about it. Really,
Google Authorship By Email
October 27, 2011, 3:24 pmGoogle announced that you can now set up authorship for search results by verifying your email address with your Google profile. This is an extension of the authorship markup launched earlier this year.
Face Transplant Recipient Grants First Interview
October 27, 2011, 3:24 pmby Mike Krumboltz Two years ago, Charla Nash of Connecticut was attacked by her friend's escaped chimpanzee. The attack was so ferocious that Charla's face and hands were ripped off, leaving her disfigured and blind. Amazingly, Charla survived. She then underwent a face transplant earlier this year. Charla recently gave her first interview to...
He Who Has the Most (Social Media) Friends, Wins
October 27, 2011, 3:08 pmEvery Friday, I prepare a social media report for a client and the very top number is how many Facebook followers we gained that week. Sure, it's a random number with no proven correlation to the success or failure of a campaign, but it's all we've got. Facebook has taken a stab at creating more meaningful metrics with their new "reach" and...
Spam? Affiliate is a 4 Letter Word
October 27, 2011, 3:03 pmGoogle Hates Affiliates Years before Google broadly torched affiliates operating inside the AdWords channel I highlighted how much Google hated affiliates in their ecosystem. How was I aware of that? 2 ways: If you read any of Google's older guidelines that leaked over the years you would see a consistent disdain toward affiliate sites. This was...
Link Building, Twitter & Prison
October 27, 2011, 2:53 pmToday's infographic round-up looks at the classic web strategy of link building, as well as Major League Baseball and Twitter, the costs of Princeton vs. Prison, and Facebook security. View more daily infographic round-ups here.
A Framework for Site Reviews (with Examples)
October 27, 2011, 2:53 pmPosted by randfish Over the past decade, I've been part of many reviews of websites, both in-person, as a consultant (prior to 2009) and at many events. I've found that much of the time, the reviews themselves lack structure (particularly those that happen "on the fly" during a conference panel or informal sit-down). Thankfully, during my recent...
Link Building, Facebook & Prison
October 27, 2011, 2:44 pmToday’s infographic round-up looks at the classic web strategy of link building, as well as Major League Baseball and Twitter, the costs of Princeton vs. Prison, and Facebook security. View more daily infographic round-ups here. 10 Commandments of Link Building: …
Yes, Page Speed Matters
October 27, 2011, 2:39 pmUsing minimalism to make a powerful point...
Droid RAZR, Google+ & The Awesome Future
October 27, 2011, 2:38 pmToday's video round-up kicks off with a pretty awesome look at how things could be. There's also a set of videos about some new Google+ features that help Google's social network stand out from the pack a little more,
Add Some Halloween Flair To Your Google+ Photos
October 27, 2011, 1:51 pmToday, Google announced a set of new features for Google+, including apps integration, a "What's Hot" trend finder, and Ripples, a way to visualize how your posts flow through the Google+ graph. They also launched the Creative Kit,
Facebook Adds "Subscribe" for Users in Comments Plugins
October 27, 2011, 1:36 pmFacebook has launched a "subscribe" link in its Comments Box plugin. Facebook's Malorie Lucich tells WebProNews they did this "to give people the ability to subscribe to commenters in one click,
A smarter Themes Gallery
October 27, 2011, 1:36 pmYou probably already tried a theme , colorful or monochromatic, textured or solid. Themes are one of the best tools to use your Orkut profile to express yourself in a fun way. We are always trying to create themes to please every user. Now, as our theme base continues to grow, we created a simple and smart way to compare themes and help you make...
Facebook Adds “Subscribe” for Users in Comments Plugins
October 27, 2011, 1:25 pmFacebook has launched a “subscribe” link in its Comments Box plugin. Facebook’s Malorie Lucich tells WebProNews they did this “to give people the ability to subscribe to commenters in one click, and give commenters another way to grow their Subscriptions …
5 Facebook Privacy & Security Tips You Ignore at Your Own Peril
October 27, 2011, 1:20 pmChances are you're a pro at using Facebook. You have your Page optimized, ads targeted, and your privacy settings impenatrable. So why is it that I see so many glaring issues that could cause the average person to have their account life hacked? I come across these 5 issues below every day. Any one of them could result in a someone nefarious...
Zombie Mashup Makes A Great Web Video
October 27, 2011, 1:00 pmThat little slice of zombie heaven was produced by a group called the Eclectic Method, and considering the time of year, it's absolutely fitting.
Google+ Gets What's Hot, Ripples, Photo Editing, Apps Integration
October 27, 2011, 1:00 pmGoogle continues to run the "feature race" in the social network battle with the announcement of four new Google+ features: What's Hot, Ripples, Creative Kit, and Google Apps integration. What's Hot is pretty self-explanatory.
Mobile Growth Stats & Mobile Web Tips to Start Marketing
October 27, 2011, 1:00 pmDid you know that the U.S. now has more wireless customer connections than people? There are currently estimated to be 327.6 million active wireless customer connections in the U.S. The nation’s population is estimated by the U.S. Census Bur...
Google+ Gets What’s Hot, Ripples, Photo Editing, Apps Integration
October 27, 2011, 12:59 pmGoogle continues to run the “feature race” in the social network battle with the announcement of four new Google+ features: What’s Hot, Ripples, Creative Kit, and Google Apps integration. What’s Hot is pretty self-explanatory. It’s a place where you can …
Schema, Sitemaps and 'staches: What do they have in common?
October 27, 2011, 12:39 pmYoure thinking I've lost my mind. Theres no way there could possibly be a common element between schema.org and moustaches. Theres no way facial hair and sitemaps could comingle. "He's gone stark, 'shaving' mad!" Well guess again folks. Its 2011, were an advanced, tech-savvy industry and weve just discovered a way to mix moustaches, money and...
YouTube Insult Generator Extracts (Some) Value from Trolls
October 27, 2011, 12:29 pmComments to your YouTube videos can provide valuable feedback and additional information about your audience as well as your videos. Viewers will tell you what they like and don't like about your videos. But you need to have a bit of a thick skin .
Is There Too Much Marketing in Social Media?
October 27, 2011, 11:58 amAlthough social media is supposed to be about real social interactions, it seems that they are getting harder and harder to come by. This trend is so ironic given the basis for what social networking even is.
Microsoft's Vision for Future Computer Use
October 27, 2011, 11:58 amAs Microsoft prepares for the upcoming Windows 8 launch,
50 Kloutless Ways To Get Value From Twitter
October 27, 2011, 11:47 amIf you’re not sure how your business, as unique and distinct as it is, can get value from Twitter, start here. Maybe go grab a pen or something and take notes.
Microsoft’s Vision for Future Computer Use
October 27, 2011, 11:43 amAs Microsoft prepares for the upcoming Windows 8 launch, they are also provided us a glimpse of what the future of computer use — this includes software and hardware — with a nifty video that not only gives us a …
Facebook Adds "Trusted Friends" and App Passwords
October 27, 2011, 11:27 amFacebook just announced some new safety and security features: Trusted Friends and App Passwords. The former will let users select three to five trusted friends who can help you if you ever have issues accessing your account.
Introducing more local deals, personalized to your interests
October 27, 2011, 11:22 am(Cross-posted on the Official Google Blog ) There's a universe of amazing daily deals out there, but it's hard to find them all in one place"and even harder to discover the ones that really matter to you. We're making improvements to Google Offers that help address this challenge. First, we're delivering more amazing deals from a bunch of new...
Google Music Store Spotted In The Wild?
October 27, 2011, 11:19 amHere’s more proof of the imminent launch of the Google Music Store, which is Google’s rumored jump into the digital music selling business. Apparently, Android users that went to music.google.com from their mobile browsers were greeted with a landing page …
Righthaven Ordered to Pay Huge Fine
October 27, 2011, 11:12 amThe woes continue for Righthaven, the company designed to sue bloggers and others on the web for allegedly infringing upon the copyrights of its clients/partners. You can see our past coverage of the Righthaven saga here.
Facebook Adds “Trusted Friends” and App Passwords
October 27, 2011, 11:05 amFacebook just announced some new safety and security features: Trusted Friends and App Passwords. The former will let users select three to five trusted friends who can help you if you ever have issues accessing your account. The latter will …
8 Best Ways to Find Negative PPC Keywords
October 27, 2011, 11:02 amIf your ads display on irrelevant searches, then either you get clicks and waste money (as the searchers are very unlikely to convert), or you don't get clicks and CTR drops (which affects Quality Score and therefore your CPC). So how do you stop this?
7 Dirty Little Book Publishing Secrets that Every Writer Needs to Know
October 27, 2011, 10:41 amParis Hilton has one. Rob Lowe has one too. Even Sharon Osbourne's got one. Get your mind out of the gutter people " I'm talking about books . Even with all their money, fame and extreme overexposure, these people (or, their people) went to the effort to become published authors. Why ? These celebrities already have more money than they know what...
Siri, Your Next Bartender
October 27, 2011, 10:41 amHere's what Apple says you can do with their new Siri voice assistant program; you can ask for directions, schedule an appointment, make dinner reservations, find the nearest locksmith, play your favorites tunes, set an alarm, and other practical tasks.
Google Analytics Gets Non-Interaction Event Tracking
October 27, 2011, 10:41 amGoogle announced the addition of non-interaction events to its set of event tracking metrics. ""But wait!' you ask, 'How can an event"which measures user interaction"be non-interactive? And why would I want that anyway?,
First Facebook Data Center Outside of U.S. Will Be In'
October 27, 2011, 10:41 amLulea, Sweden! The town is located about 62 miles south of the Arctic Circle. It will house Facebook's first data center outside of the U.S and the purpose of this center is to improve performance for European users. Reports say Facebook chose this site because the chilly climate will help keep the servers cool even in the Summer. Huffington Post...
WebmasterWorld Weekly Roundup October 27
October 27, 2011, 10:40 amWebmasterWorld's weekly roundup of hot topics and discussions you may have missed in the last few days. (-Subscription required)
Getting Website Traffic from Toll Booth Traffic
October 27, 2011, 10:27 amWebsite owners and companies with sites are obsessed with traffic as well they should be. It’s the lifeblood of any online presence and it’s not as easy to generate as most would think. What is becoming more and more apparent is that we live in a mixed marketing world. many of the older “go to” marketing ideas are...
PROTECT-IP Gets Name Change, Promises To Censor the Internet
October 27, 2011, 10:21 amThe PROTECT-IP bill is making its way through the halls of the United States government, and besides an unfortunate name change, the bill has been altered by the House of Representatives in such a way,
Does your Website copy suck the life out of your conversions?
October 27, 2011, 10:20 amWhat's scarier than zombies, witches and vampires combined? Bad sales copy that sucks the life out of your conversions. You may say, "Well, our sales copy is performing OK - I check our analytics." And that's good. But I want to teach you how to transform your "good" sale copy into "great" - and turn your sales up to a Spinal Tap 11. And all it's...
SoundCloud Gets iPad App
October 27, 2011, 9:50 amSoundCloud launched an iPad app today, not doubt making a lot of iPad users very happy. With the app, users can create, record and promote their music and sounds on the fly.
How is U.S. in Consuming Real Time Entertainment Stats [Infographic]
October 27, 2011, 9:34 amSandvine announced the release of their 10th Global Internet Phenomena Report: Fall 2011 which includes new Internet trends and extensive analysis of the implications for communications service providers. I found this report very interesting because I know in my family entertainment has changed massively from watching regular TV to watching...
Is the Impact of Social on Shopping More Hype or Reality?
October 27, 2011, 9:31 amIf you read about the impact of social networks and deal sites on how people shop and what they buy when they are shopping, you would think that everyone is doing it on a regular basis, right?
A study conducted by Performics and ROIresearch gives the impression that while many people are using social networks and other online shopping options like...
Sony, Ericsson Split May Mean Good Things for PlayStation Fans
October 27, 2011, 9:19 amSony announced its intent to acquire Ericsson's share of Sony Ericsson, to make Sony Ericsson a wholly-owned subsidiary of Sony. Sony then wants to integrate that into its own platform of network-connected consumer electronic products. PlayStation Network anyone?
iPad 3 Rumor: Retina Display Proving A Challenge For Manufacturers
October 27, 2011, 9:19 amWe've been hearing rumors for months that the next generation of the iPad is going to sport a super-high resolution, amazingly dense Retina Display, similar to what graces the iPhone 4S.
Imagine London 2011 - What's Possible, What's Next, and How to Get There'
October 27, 2011, 9:13 amIn March we kicked off our Imagine 2011 Marketing Leadership Summit in Redmond. It was such a huge success, were holding it in London on 22nd and 23rd of November for our European cousins. If youve not got a ticket, dont worry because well be streaming it LIVE so keep checking back here for news on how. One of our speakers will be Microsoft...
RIM Faces Lawsuit Over BlackBerry Outage
October 27, 2011, 9:03 amRemember that 4 day outage that left BlackBerry owners all over the world without BlackBerry Messenger, email and in some cases, web browsing?
Tumblr Cracks Down on Spam Blogs
October 27, 2011, 9:03 amNPR's Fresh Air shared a message from Tumblr customer service on its own Tumblr blog talking about dealing with spam blogs, which evidently has become an increasingly big problem for Tumblr.
Droid RAZR Pre-Orders Available Today
October 27, 2011, 8:48 amThe Motorola Droid RAZR became available for pre-order this morning at 8AM for Verizon Wireless customers. It costs $299.99 with a new two-year contract and data plan.
Google's Third Quarter Spending Spree: Google buys Zagat and 27 Other Companies
October 27, 2011, 8:48 amA recent SEC report revealed that Google has already acquired more companies this year than in any previous year. Although Google purchased 48 companies in 2010, the search giant has already acquired 57 companies so far this year. The report indicated that Google has spent a total of $1.4 billion in acquisitions made during the first nine months...
Tricks with Anchor Text-Rich Links for Foreign Language Internet
October 27, 2011, 8:12 amCompetition for domain names and search engine dominance in the English language web is stiff - for SEOs, climbing the search rankings with a new website can be like trying to get a job in an economy where there are 100 equally qualified applicants going for every position (which I'm sure many of you can relate to!). The good news is, competition...
Phone Through Rate is new AdWords Ranking Factor
October 27, 2011, 7:56 amThis summer Google AdWords Call Metrics introduced $1 flat rate click-to-call charge on call tracking enabled ads delivered to smartphones. Now advertisers can bid for calls made via any Google ad. The significant change is that, now, what you bid.
Want International SEO Success? Then Understand Your Audience
October 27, 2011, 5:48 amInternational SEO will be a key topic at the upcoming International Search Summit on 24th November, where delegates will be guided through the challenges of marketing to a global audience by international marketing specialists who have been there, done it - and survived! Annabel Hodges, aka @searchpanda , will be speaking on the international SEO...
Following Google AdSense Team Advice, Or Not
October 27, 2011, 3:59 amWebmasterWorld Members discuss whether following the Google AdSense Team advice is a the best solution.
2011 #MozCon Videos are Here!
October 27, 2011, 2:22 amPosted by randfish This year's Mozcon was, undoubtedly, the best event we've ever put on. The 500 attendees had some incredibly kind things to say about the event, perhaps the most remarkable of which is captured in below in some of the charts I've extracted from a survey we ran to atttendees. As many who attend professional events in the...
Build an SEO Moat in 5 Easy Steps
October 27, 2011, 1:25 amThis was my reaction when first hearing of an SEO Moat: “Like as in a moat? One of those things with water and alligators and dragons, around a castle?” Our sales executive, Stephanie, says, “Yeah, one of those.” A Moat. Huh. This deserved some research and apparently a few people have breached the subject. It makes sense,...
Is Blogging a Necessary Evil?
October 27, 2011, 1:06 amI've written my share of posts explaining why a business blog is valuable , but some site owners still feel like blogging is just another uphill battle for their business to take on. It's no easy task setting time aside every day to write a new blog post and then commit to promoting it (essential for success!) once they go live. Every site owner...
Google, Oracle Android Trial Pushed to 2012
October 26, 2011, 11:43 pmWhile Apple and Samsung continue to sue each other silly, there's one big patent an copyright infringement case we tech reporters can take off of the books for 2011: Oracle versus Google, a case concerning Java patent and copyright infringement in Android. The major case was supposed to go to trial this Monday, Oct. 31, but FOSS Patents blogger...
Facebook's Security System Handles 25 Billion Read-Write Actions Per Day
October 26, 2011, 11:32 pm"It's a big challenge," says Jim Larus, a Microsoft researcher in Redmond, Washington, who studies large networks. The only network bigger, Larus suspects, is the web itself. That makes Facebook's defence system one of the largest in existence.
Blog Posts to Read for October 27, 2011
October 26, 2011, 11:13 pmBelow you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! A Quick Guide to Writing Great Blog Posts for Businesses This post takes a look at four items a blog post needs to be successful and...
Google Voice Asks: Can Siri Do This?
October 26, 2011, 5:39 pmWhile Siri is taking the voice recognition world by storm Google is down under testing their voice search. Hey it's not answering the meaning of life or anything but the engineers from Google Australia have done a series of different tests putting voice search through a few unique trials. Here is one in the Great Barrier Reef. There are a few...
Majority of Americans Say No to Daily Deal Sites
October 26, 2011, 4:53 pmEveryone loves a great deal, right? Coupon for $1.00 off. Free Shipping with $50 purchase. Up to 75% off! Consumers not only eat this stuff up, they demand it. But according to a new survey by Accenture , America isn't as enamored with daily deal sites. Their survey, conducted in September 2011, showed that 56% of Americans do not subscribe to a...
Zombie Pumpkins Make For Awesome Web Content
October 26, 2011, 4:37 pmPumpkin carving has been given new life by the Internet, and if you don't believe me, just check out the various submissions on Reddit and other link-friendly sites. Like most interesting images, such pictures make for great web content. However,
This Spherical Flying Machine is One Little Ball of Awesome
October 26, 2011, 4:22 pmDid you ever wonder what it would look like if you mixed a helicopter with an airplane and then wrapped it up inside a spherical cage? Well, you're in luck. This spherical flying machine,
Petition Seeks to Keep Google From Blocking Referral Data
October 26, 2011, 4:22 pmEarlier this month, Google announced that it would begin encrypting search queries with SSL as the default experience at Google.com for users who search while logged into their accounts.
What's happening on your site right now?
October 26, 2011, 4:12 pmThe web is getting faster, and not just the speed of the pages, but also the speed of change. Before, it was fine to build a website and modify it only when new products were launched. All of us avid Analytics users know that's just not good enough. We need to be constantly on the lookout for problems and opportunities. Currently, Google Analytics...
X-Factor and Twitter Make a Powerful Pair
October 26, 2011, 4:07 pmTV executives have discovered the power of Twitter. At first, they used it to just to send promotional messages to fans. Then they found it was a useful tool to gauge viewer reactions and interest in a show. Now, they're using Twitter to make people a part of the show and that's where The X-Factor comes in. Simon Cowell's American Idol look-alike...
Young Boy Wants to Join Girl Scouts
October 26, 2011, 4:07 pmby Mike Krumboltz Bobby Montoya is a 7-year-old boy from Denver. Unlike a lot of young boys, Bobby has no desire to join the Boy Scouts. Instead, he wants to be a Girl Scout. We first saw the story over at 9news.com . The NBC affiliate reports that when Bobby's mother, Felisha Archuleta, tried to sign her son up for Girl Scouts, she was told no by...
Porn, Halloween & StumbleUpon
October 26, 2011, 3:46 pmToday's infographic round-up features porn, Halloween, and StumbleUpon. What more do you want? Don't worry, it's not actual porn. View more daily infographic round-ups here. Search Engine Journal looks at Porn vs.
Moleskine Notebooks, Amy Winehouse, and How To Survive A Horror Movie
October 26, 2011, 3:46 pmTwitter is a wonderful place for one-liners. To be funny on the site, you've got to be sharp and practice economy of language. You've only got 140 characters to make an impression.
PRWeb Discusses Panda Impact
October 26, 2011, 3:46 pmPress release distribution services BusinessWire and PRNewswire were both cited as losers in search visibility by the hands of Google's Panda Update, by data released by Searchmetrics throughout the year. However, PRWeb, another service in this category,
The Future of the Living Room
October 26, 2011, 3:41 pmThe future of the consumer home and the future of the living room is something Microsoft has been passionate about for more than a decade. While there are transformative technologies in development that will create opportunities for you to engage and interact with your environment in the home in new ways, one of the biggest changes will come from...
The Annual WebProWorld Halloween Photoshop Contest
October 26, 2011, 3:15 pmThe annual WebProWorld Halloween Photoshop contest is once again upon us, which means it's time to show off those Photoshop skills with some Halloween flair. This year, the usual suspects are available to be altered " that is,
Should SEOs Prepare for the End of Google as We Know It?
October 26, 2011, 3:15 pmI’m not usually one for a conspiracy theory, unless it’s contained within a decent yarn like “The Da Vinci Code”, but over the last year in particular, I’m becoming increasingly convinced that Google wants to get rid ...
Apple: All Your Unlocking Mechanisms Are Belong To Us
October 26, 2011, 3:00 pmHow many of you use a "swipe to unlock" mechanism to gain access to your smartphones? Quite a few I would guess. The finger-dragging-across-the-touch-screen method of unlocking phones is probably most known for being a feature on the iPhone,
Google+ Blogger Integration, Circles in SERPs & Larry Page Steals Zuckerberg's Thunder
October 26, 2011, 3:00 pmBlogger users now have the option to switch their Blogger profiles over to Google+. Google is also testing a one-touch Add to Circles button in selected users' search results, as well. Google is trying to get more users onto the Google+ plat.
The Best of Twitter TV & Mark Cuban Singing Purple Rain
October 26, 2011, 2:44 pmTwitter has become a big part of television watching for a lot of people. It's certainly been big for a lot shows as well. Twitter has compiled a best of reel. Also Mark Cuban sings Purple Rain.
How to Launch an English Only Global Search Marketing Campaign
October 26, 2011, 2:40 pmAll of us in international search will tell you that if you want to go international, then you’ll have to be international. In other words: don’t skimp out on localization and translation.
Several businesses would like to implement s...
Linking Is Not Libel (This Time), Supreme Court of Canada Rules
October 26, 2011, 2:14 pmThe Supreme Court of Canada's widely anticipated ruling on the Crookes v. Newton case found that hyperlinking does not constitute publication, unless a number of circumstances are satisfied. The decision to dismiss the appeal of Wayne Crooke.
Student Loan Forgiveness Addressed By White House In Response To Online Petition
October 26, 2011, 1:58 pmBack in September, the White House launched an online petition platform that they said would "give all Americans a way to create and sign petitions on a range of issues affecting our nation." The platform, called We The People,
New Orleans Saints Players Promote Local Newspaper With Pay-Per-Tweets
October 26, 2011, 1:43 pmWhat are your thoughts on sponsored tweets? Do you ignore them or interact with them? Would you trust a sponsored tweet if it was issued by a sports entity you liked/admired/idolized? Of course,
Mobile Banking App Usage in the U.S. Increases 45 Percent from Q4 2010
October 26, 2011, 1:43 pmcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an analysis of mobile financial services usage in the U.S. showing that 32.5 million Americans accessed mobile banking information on their devices at the end of Q2 2011 in June, representing 13.9 percent of all mobile users. The study also revealed that 12.7...
Firefox with Bing Introduced
October 26, 2011, 1:27 pmMicrosoft and Mozilla have teamed up to include a new version of Firefox with Bing built in as the default search.
Google Lobbying Spend Hits New High
October 26, 2011, 1:12 pmGoogle is spending more money on lobbying than ever before, as legal woes continue to plague the search giant. By September 30, Google had already spent $5.9 million on lobbying. For all of 2010, Google spent $5.6 million on lobbying. This quart.
Shane Smith from Vizeum on Creative Technology - #AdVision
October 26, 2011, 12:31 pmHow is technology changing the way we build campaigns? If youve ever played Angry Birds Rio, youve already seen a sneak peek. We took a moment to chat with Shane Smith from Vizeum who has been producing campaigns that have drastically changed the way brands tell their story. By integrating components such as PR efforts, mobile and social into the...
Groupon Sues Ex-Employees Who Now Work For Google Offers
October 26, 2011, 12:05 pmGroupon filed a civil complaint October 24 in an Illinois court accusing two former sales managers of taking trades secrets with them when they quit Groupon to join Google. Michael Nolan, who worked for Groupon for two years, and Brian Hann.
Infographic: How Consumers Use the Internet during the Holidays
October 26, 2011, 11:55 am92% of Yahoo! users say technology makes the holiday season easier This weekend, a friend told me that she was already done with all her holiday shopping. A (formerly) notorious last-minute shopper, she admitted that her holiday habits had been completely transformed, thanks to the Internet. She said it was her secret to staying sane during the...
Should Twitter, Facebook and Google+ Be Getting More Alike?
October 26, 2011, 11:50 amTwitter appears to be testing a new version of its timeline, which lets the user expand tweets to show various pieces of information or media associated with that tweet. For example,
Discussion: Should SEOs Accept Clients That Compete With One Another?
October 26, 2011, 11:21 amWhether you're a solo consultant or part of a bigger agency, chances are good that you'll eventually be faced with this situation: the opportunity to provide consulting for two companies that are in competition with one another. In our "Discussion of the Week," we'd like to hear your advice for handling that situation. Should SEOs accept clients...
The Black Keys Lonely Boy Video Is Set For Viral Stardom
October 26, 2011, 11:19 amBlues-rock duo The Black Keys are pretty good at this viral music video thing, and their newest release is a testament to this fact. Their new single "Lonely Boy" is now officially out for digital purchase,
How to Help New Link Builders Evaluate a Link Prospect
October 26, 2011, 11:19 amFor anyone new to SEO who will be working on link building and content marketing projects, one of the trickiest and most important things to learn as you get started is how to evaluate a link prospect. Understanding the value of a link is a foundational element of not only link building, but also content strategy - many times when you're creating...
Don't Underestimate the Power of Small Business Blogging
October 26, 2011, 11:13 amRegardless of the size of your business, running a blog on your website can provide you with some great opportunities. Successful websites are constantly changing and providing new content to its users so dont allow yourself to be at a disadvantage by not utilizing such a useful marketing tool. In todays social media driven world, users expect...
Introducing Firefox with Bing
October 26, 2011, 11:13 amLast year, we worked with Mozilla to add Bing as a search option that ships with Firefox. Since that time, you have told us to make it even easier to use Bing in Firefox. So today were teaming with Mozilla to release Firefox with Bing , a version of the popular Web browser that includes default search settings for Bing.
SEO Tactics to Tame the Panda
October 26, 2011, 11:08 amLast Tuesday I gave a presentation on SEO Tactics to Tame the Panda at A4U London, alongside Kevin Gibbons. The presentation was aimed at affiliates who had been hit by the Panda update although the majority of techniques that I provided could be used on any website that was hit. Timeline Panda first hit in the US back in February 2011, affecting...
Google Subtracts Advanced Search + Operator
October 26, 2011, 11:03 amGoogle has made a change to the way advanced searches are done, much to the annoyance of numerous power users. Seems Google no longer is allowing use of the plus sign to indicate mandated inclusion in the search result offerings. In Query Refineme.
U.S. Law Enforcement Agencies Asked Google To Remove Police Brutality Videos From YouTube
October 26, 2011, 10:48 amGoogle's biannual Transparency Report was updated yesterday and it has revealed some interesting information regarding requests to remove YouTube content as well as requests for user data from governmental agencies. During the period of January 2011 to July 2011,
Galaxy Nexus Release Date Set For November 16th in the UK?
October 26, 2011, 9:41 amHungry for when you might be able to get your hands on the new Samsung Galaxy Nexus with all of the delicious Ice Cream Sandwich goodness? Some information spotted on the web might give us a clue.
Virginia Rometty Appointed IBM CEO
October 26, 2011, 9:41 amIBM announced that its board of directors elected Virginia M. Rometty President and CEO. She will assume the role on January 1, 2012. Rometty will also serve on the board itself. Rometty is replacing Samuel J. Palmisano,
67 Elegant, Effective and FREE Website Graphics for Serious Online Publishers
October 26, 2011, 9:25 amEven though I've had a few over the years, "they" continue to say there's no such thing as a free lunch. Well, if you run a website on WordPress (or another platform), we've got one for you today. Our StudioPress team wants to go ahead and hand you a collection of world-class web graphics. Free . There are currently 67 stunning icons, banners,...
Online Listening Is One Thing But Should Brands Respond?
October 26, 2011, 9:10 amMost people agree that literally everyone, from the individual to the multi-national corporation, should be paying attention to what is being said about them online. The use of listening tools like Trackur are a critical component of the online strategy of a business because it's simply the prudent thing to do. If you decide not to listen to the...
Blogger Bloggers Can Customize Dynamic Views
October 26, 2011, 9:10 amAbout a month ago, Google launched Dyanmic Views for Blogger. This is an interesting concept that allows viewers of Blogger blogs to change the way the blog looks as they read it,
The X Factor Voting Is About To Get Tweetier
October 26, 2011, 9:10 amHey X Factor fans out there - you're about to have one more way to vote in the upcoming live rounds. The show has announced a partnership with Twitter,
Kindle Fire Burning Amazon's Profits
October 26, 2011, 8:39 amOn Tuesday afternoon, Amazon reported third quarter earnings of only $63 million, which is considerably less than the $231 million earned in the same quarter last year. The net earnings of $63 million, which equals 14 cents per share, fell short of analysts' predictions of 24 cents per share. In addition, even though third quarter revenues grew by...
October PPC Changes Recap, 2011
October 26, 2011, 8:23 amEvery month I like to go over all the changes in the PPC world . Here are all the changes thus far in the month of October. We have had a busy month with Google announcing several products and making a few changes that could impact the search engine advertising world. From adding the +1 button in all Display Network Ads, to a new system that will...
Firefox Now With Bing
October 26, 2011, 6:58 amFirefox with Bing offers the latest version of Firefox with Bing set as your home page and the default setting in the search box and AwesomeBar (where you can also type in queries as well as Web addresses). If you already have the latest version of Firefox, then you just need to download the Bing Search for Firefox Add-on to set the same...
5 Key Roles for Content Marketing Success in 2012
October 26, 2011, 6:35 am[Note from Lee: The next in our series of Wednesday guest posts comes from no less than the Godfather of Content Marketing, Joe Pulizzi . I've known Joe since he published his first book, Get Content Get Customers, and have been amazed at his relentless efforts to lead the charge towards better marketing. What I like best about Joe is that he's a...
B2B Technology Purchasers Influenced by More Digital Collateral
October 26, 2011, 6:24 amB2B marketing is usually viewed as being behind the curve with regard to the online space. It has a reputation of being more traditional in its approach to how prospects and customers are reached and then developed. While this image of B2B marketers being less progressive than their B2C counterparts is warranted to a degree it appears as if that...
Google Apps Integration with Google+ Due Soon
October 26, 2011, 5:44 amWhere is the Google+ integration with Google Apps? Not to be a stickler (okay, when a journalist says that, a stickler is exactly what they are being) but one week ago today Google Senior Vice President Vic Gundotra told the Web 2.0 Summit crowd that he and his team would enable Google+ to work for Google Apps users within days. Now it's been a...
Smartphones and Tablets Drive Nearly 5 Percent of Digital Traffic in EU5
October 26, 2011, 4:42 amcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of the mobile and connected device landscape across five leading European markets (France, Germany, Italy, Spain and the United Kingdom). The data shows cross-platform digital media consumption on the rise in the region, buoyed by the growth in...
Celebrities Killed The SEO Star
October 26, 2011, 4:01 amAs the co-founder of an SEO Consultancy, my biggest hurdle in business is finding more staff. Clients are lining up at our door, we have no trouble there, it's finding the staff to work with them that becomes the issue. This may not sound like the worst dilemma for a business to face, especially during the current global economic decline, but the...
Enterprise SEO Best Practice Tips
October 26, 2011, 1:06 amWhile the rules and guidelines of white hat SEO should apply to every website no matter how big or small it is, getting the SEO ball rolling in a large company is often a lot harder than when working with a small to mid-size company. As an SEO provider, the most challenging part about working with a large company is that it takes forever to get...
Register Now for the Raleigh Internet Summit 2011
October 25, 2011, 10:11 pmBrick Marketing is one of the proud sponsors of this year's Internet Summit in Raleigh, NC, November 15th-16th at the brand new Raleigh Convention Center. The Fourth Annual Internet Summit promotes forward thinking and thought leadership with sessions on social media, mobile marketing, SEO, analytics, video, usability, online advertising and much...
16 Insights into Google's Rating Guidelines
October 25, 2011, 9:51 pmPosted by Dr. Pete Last week, when the SEO world was distracted by revelations that Google was blocking keyword referral data and nostalgic mania over MC Hammers search engine , Search Engine Land released a leaked Google document outlining Google's official guidelines for quality raters. I read the 125-page document out of curiosity, and I...
Microsoft Wants You to Search the Web Like Miley Cyrus
October 25, 2011, 7:54 pmMicrosoft’s U.S. patent application, “Applying a Model of Persona to Search Results,” outlines a search system that would allow users to search the web as their favorite celebrity. Other possible uses for the technology include s...
Storytelling in Social Media (Video)
October 25, 2011, 6:46 pmPeter Minnium of IAB interviews Ian Schafer of Deep Focus at IAB MIXX "Historically we've been programming stories for very linear media," says Ian Schafer, founder and CEO of the agency Deep Local. "There are beginnings, there are ends, and typically the brand is the protagonist." Schafer was interviewed on camera by the Internet Advertising...
Groupon IPO Parody Not Funny to Lawyers
October 25, 2011, 6:05 pmThere is a very funny parody regarding the Groupon IPO that was put together by the folks at Runningshoes.com. It really is funny. That is unless you are part of the "we are funny and irreverent unless you do the same to us" folks at Groupon. It's all fun and games until someone makes fun of Groupon, huh? Oh well. It's not like they haven't...
The Tablet Revolution, Sex Facts, and Local Search
October 25, 2011, 4:48 pmIn today's infographic round-up, we look at a wide variety of topics including tablet use, how colleges utilize their web presence, local search and women & mentoring.
PROOF You Should Make Sure Your Website Works on Tablets
October 25, 2011, 4:32 pmNothing irritates me more than a site not working on my iPad. I use my iPad for fun and to get away from all the responsibilities that come with my laptop. I don't check email and I try really, really hard to not check Twitter. My husband, my son and I all have iPads and we all use them daily.
Giant LEGO Man Shows Up on Florida Beach
October 25, 2011, 4:17 pmby Mike Krumboltz We've heard of people finding messages in bottles on the beach, but how about an 8-foot-tall LEGO figure? We first saw the news over at BoingBoing . Apparently a man was out walking on the beach near lovely Siesta Key in Florida, when he came across "something" laying in the surf a ways away. He went to investigate, and what do...
Occupy Google, Siri Pours Beer & Giant LEGO Man Washes Ashore
October 25, 2011, 4:10 pmToday’s video round-up, as it often does, contains several Google-related pieces, including Matt Cutts talking about whether or not Google sees SEO as spam. No real surprises here, but always nice to hear it from the horse’s mouth. There’s also …
Using Daily Deals for Retargeting Purposes
October 25, 2011, 3:47 pmA very creative idea: intergrate retargeting with daily deals. Love it!
Lindsay Lohan, Creed, and Nazis
October 25, 2011, 3:44 pmTwitter is a wonderful place for one-liners. To be funny on the site, you’ve got to be sharp and practice economy of language. You’ve only got 140 characters to make an impression. And what better way to wind-down the work …
Amazon Revenue Up 44%, But Not Good Enough
October 25, 2011, 3:42 pmAmazon released its Q3 earnings report, missing analyst estimates. Revenue was up 44% to $10.88 billion in the third quarter, compared to $7.56 billion for the year-ago period. According to the Wall Street Journal, analysts were looking for $10.95 billion, …
Chrome Gets New New Tab Page
October 25, 2011, 3:21 pmGoogle introduced some new changes to Chrome (at least new to the stable release). First and foremost, Google has redesigned the New Tab page in a way the company thinks will make it easier for users to access and organize …
1 in Four SMB Owners Hates Social Media
October 25, 2011, 3:15 pmHate is a pretty strong word, but according to a recent survey by email and social media marketing company iContact , it's a word one out of four respondents had no trouble using. The biggest offender? Groupon. Says iContact, 70% of small businesses hate Groupon . They received particularly low marks from those in the financial industry (80%) but...
Baby Carrots Are Cool. This Campaign Proves It.
October 25, 2011, 3:10 pmWho knew baby carrots were so cool? I didn't until watching Bryan Reese's session at ANA Masters of Marketing. Reese, Bolthouse Farm's Chief Marketing and Innovation Officer, took us on a carrot journey, where carrot farmers came together to transform the carrot from a veggie to a go-to munchie. Here's what he shared: The Problem: Consumers were...
Lindsay Lohan To Get Naked For Playboy, Spawns Fun Twitter Hashtag
October 25, 2011, 2:59 pmThe Lindsay Lohan situation takes another interesting turn, this time away from the courthouse and into the penthouse, if you will. TMZ is reporting that Lohan is in the process of shooting photos for Playboy magazine,
Q3 MobileMix: iPad Impressions Up 456 Percent
October 25, 2011, 2:19 pmIt’s time for another Millennial Media MobileMix report. This time it’s all about Q3 of 2011 and again, I give thumbs up to the cover art. They slay me every time.
It all begins with the smartphone. Ownership is up 7% over last quarter, 37% year-over-year. And since every other commercial on TV is about the iPhone, you probably think...
5 Steps Beyond Competitive Link Analysis
October 25, 2011, 2:08 pmThe job of link building is getting tougher. The introduction of encrypted searches, the series of Panda updates,
AnyBeat Puts a New Spin on Social Networking
October 25, 2011, 2:08 pmIt's hard to think about social media and not think of Facebook. The social giant is the dominant player in the space and, essentially, serves as the standard that other social networks are based on. For this reason, it's only natural that people assume any new social network has hopes of being a "Facebook killer.
Targeting Web Ads Using Credit Card Purchase Data
October 25, 2011, 1:58 pmThe two largest credit-card networks, Visa Inc. and MasterCard Inc., are pushing into a new business: using what they know about people's credit-card purchases for targeting them with ads online.
Why Aren’t You Using Twitter To Build Links?
October 25, 2011, 1:55 pmNot finding good link opportunities via traditional methods? Ethan Lyon has some solid ideas for using Twitter to locate link opportunities.
Facebook App Locates Sex Offenders, Just in Time for Halloween
October 25, 2011, 1:52 pmThe state of New York has made its public database of registered sex offenders a little more accessible with The Sex Offender Locator app for Facebook.
Google Offers Continues Expansion Into More Cities
October 25, 2011, 1:22 pmGoogle announced today that it is launching Google Offers in four new cities: Baltimore, Minneapolis, San Diego and San Jose. Just last week, the product launched in Pittsburgh and Philadelphia, with 25 more cities promised in the near future.
Google Lets You Export Your Blocked Sites From Chrome to Google Account
October 25, 2011, 1:06 pmGoogle has added a new export feature to its Chrome extension that lets you block sites from your search results. You can export the list from Chrome to your Google account. This makes a lot of sense,
HTC and Dropbox Partnership Offers Extra Storage
October 25, 2011, 1:06 pmIf you have an Android-powered HTC phone, you are eligible for an extra 5 gigabytes worth of offline storage, thanks to the a recently-tweeted-about partnership between the two companies. In fact,
Google Music Store With Google+ Sharing 1 to 2 Weeks Away
October 25, 2011, 1:06 pmThe Google MP3 store is set to launch in one to two weeks. The music store will include a song-sharing service that's integrated with Google+. At the time of launch, Google is likely to have licenses with only two of the four major labels. New I.
History of StumbleUpon: From Startup to Influential Social Media Site [Infographic]
October 25, 2011, 12:40 pmHere at Distilled, we’ve often taken a keen interest in startups and how they have evolved overtime. One that we and many of the SEOs in our community have utilized is StumbleUpon, a free social media services site that’s purpose is to help users discover new sites.History of StumbleUponWe’ve created this infographic to...
A Word Analysis of the Steve Job Tributes
October 25, 2011, 12:04 pmOnce the announcement of the death of Steve Jobs, the tributes came fast and furious. In fact, there were almost too many Steve Jobs tributes to keep up with. From Apple reprinting the words from fans on their homepage,
The Steve Jobs Movie Could Be An Aaron Sorkin Project
October 25, 2011, 12:04 pmOn Monday, the much-anticipated Steve Jobs biography, the simply titled Steve Jobs, hit the bookshelves. As was expected, it's been a hit so far and has rocketed up to the top spot on Amazon's bestseller list.
Google Considering Bid for Yahoo?
October 25, 2011, 11:44 amGoogle is working with potential partners to put together a bid for Yahoo. While Google could have plenty of motives for that bid, it may simply be joining the fray to ensure that competitors pay the maximum price for this major acquisition. Goo.
Google: No Panda Tweak on October 20
October 25, 2011, 11:13 amYesterday, we reported that there was some suspicion from webmasters that Google had tweaked the Panda Update yet again on October 20. Barry Schwartz at Search Engine Roundtable,
Share Halloween Costume Ideas With Bing, Win Cash
October 25, 2011, 11:13 amAs a promotional contest designed to push Bing Shopping, Bing has launched a one-day sweepstakes that will give $100 Amazon gift cards to five lucky participants. And it's all taking place on Twitter.
Quit Blaming Your Suck on Panda
October 25, 2011, 11:13 amIs it just me or has Google's panda update become the scapegoat for poor SEO? It seems like every day I come across an article where some website I've never heard of is blaming Panda for a loss of traffic/revenue/rankings and crying about how Google is unfair. If you are thinking about calling the New York Times or complaining to congress about...
Google Offers More Data About Government Requests
October 25, 2011, 10:42 amAbout 13 months ago, Google introduced its Transparency Report, which shows the number of government inquiries for info about users, and requests for Google to take down or censor content.
World Series Twitter Fun With Devon La Russa
October 25, 2011, 10:26 amNormally, it's the athletes that issue misguided Twitter posts that cause social media blowback, but this time, we get to thank Devon La Russa, daughter of St Louis Cardinals manager Tony La Russa,
Siri Gets The Conan Treatment
October 25, 2011, 10:26 amApple's personal voice assistant for their new iPhone 4S has received a lot of attention, both regarding its actual real-life merits as well as the inherent fun of being able to ask your phone to do anything.
Twitter Still Doesn't Feel Like a Standalone Company, But Where Does the Exit Lie?
October 25, 2011, 10:21 amLike many of you, I'm a pretty active user of Twitter. I understand its value in that it reaches a great many people every day. It's raised a great deal of money by now " enough to keep it going for as long as it wants. Recently, CEO Dick Costolo made some remarks to the Wall Street Journal about the company's future in the context of its current...
Is (not provided) Driving You Crazy? Get Some of Your Data Back
October 25, 2011, 10:14 amGood Google Analytics solution for gauging your "Not Provided" keyword traffic based on landing page visits.
AdWords Advertisers Get Bid-Per-Call
October 25, 2011, 10:11 amGoogle is rolling out bid-per-call in AdWords to US and UK advertisers over the next few weeks. This means advertisers have the ability to bid for phone calls, as well as for clicks,
8 More Habits of Highly Effective Bloggers
October 25, 2011, 9:55 amDo you ever feel as if your blog has plateaued? Like you've hit some kind of blogging hump you just can't get over? About a year ago I wrote the 8 Habits of Highly Effective Bloggers here on Copyblogger. I practice those habits and continue to see huge improvements in my writing " but some habits come more naturally than others. Through this...
Official Google statements: how to optimize your web pages
October 25, 2011, 9:36 amIn an online Q&A session, Google's Matt Cutts answered the questions of webmasters who want to get higher rankings on Google for their websites. This week's article summarizes the most important SEO relevant statements of this session.
Blogger Finally Gets Google+ Integration
October 25, 2011, 9:20 amGoogle has made no secret that it intends to integrate Google+ across all or most of its products. In fact, Blogger integration has been said to have been on the way since July. Now, the time has come. Google announced …
Help People Decide What to Be This Halloween by Sharing Your Best Halloween Costume with @Bing
October 25, 2011, 9:19 amWith Halloween right around the corner, people are racking their brains to come up with creative costume ideas. Well, we want to help those folks find some inspiration so were inviting you to share your best Halloween costumes with @Bing. Simply tell us your all-time best costume and we will give five lucky respondents a $100 Amazon gift card for...
The Flaming Lips to Honor Steve Jobs with iPad Performance
October 25, 2011, 9:17 amTablets are a bit of a rising star among musicians these days, as many are figuring out just how capable they are at handling various aspects of recording. Whether you’re talking about an entire album recorded with an iPad (like …
7 Really Great Social Media Tricks You Should NEVER Use
October 25, 2011, 9:17 amThere are countless tools and apps for social media professionals out there. Some enable you to greatness, while others set you up for [potential] embarrassment.
6 Tips For More Effective Email Marketing Campaigns
October 25, 2011, 9:14 amDoes Your Inbox Look Like This? We've all received them and we've all sent them. They can be given but they can't be taken back. It's a single action that can cause people to unfriend, unfollow, or unsubscribe. What are they? Emails! Emails can inspire, engage, or excite your prospects or customers but can have the opposite effect of what you were...
Zaarly: The Next eBay?
October 25, 2011, 9:09 amMobile commerce startup Zaarly announced today that it has closed a $14 million Series A round of funding led by Kleiner Perkins. They also announced that they've added Meg Whitman to their board. Whitman, of course,
4 Steps to Understanding the ROI of Your Newsletter
October 25, 2011, 9:03 am...what many businesses may not be doing on a regular basis is tracking and measuring their newsletter efforts, to ensure they get the most out of what they put into it. A newsletter should have a clearly defined purpose, goals and metrics, to ensure that all those efforts work for your business...
How to Forecast & Measure Your Marketing ROI with a Scorecard
October 25, 2011, 9:00 amNo marketing department has infinite time or money. We are constantly refining our answer to the question “What is the best way to spend our time and money?” And we do that:
When we’re building a media plan
When we measure ...
NewBay Officially Acquired by RIM
October 25, 2011, 8:54 amEarlier this month, there were reports that Research in Motion, makers of BlackBerry smartphones and tablets, had acquired Irish Software firm NewBay for $100 million.
Obama Joins Tumblr, Knows There Will Be Trolls
October 25, 2011, 8:54 amPresident Barack Obama, or more accurately the campaign of President Barack Obama, has jumped into another form of social media by joining popular blogging platform Tumblr on Monday afternoon. In the first post,
Grand Theft Auto 5 Officially Announced, Trailer Coming Soon
October 25, 2011, 8:54 amRockstar Games, the developers for the Grand Theft Auto series have officially announced the existence of Grand Theft Auto 5. They completely covered their website with this Grand Theft Auto 5 logo,
If Social Media Goals Are To Drive Sales, Should Sales Budgets Pay For It?
October 25, 2011, 8:48 amThere are a lot of studies out there about social media. One that recently came out comes from Covario and it's about Facebook and how well brands are doing with regard to how people like them. I'll spoil that part for you by saying that Coca-Cola wins the great Facebook brand like shootout. While that's nice and makes for interesting fluff to...
GTA 5 Officially Announced, Trailer Release Date Confirmed
October 25, 2011, 8:47 amRockstar Games, the developers for the Grand Theft Auto series have officially announced the existence of Grand Theft Auto 5. They completely covered their website with this Grand Theft Auto 5 logo, with a release date for the first trailer: …
Infographic: Porn vs The Internet [NSFW]
October 25, 2011, 8:33 amEmbed this on your site Source: Infographic: Porn vs The Internet [NSFW] In the early 2000â²s, the media made a meal out of how the pornography industry had been taken to a new level in terms of reach, revenue and types of "entertainment", thanks to the advent of the world wide web. In fact internet marketers owe the porn industry for being...
Groupon Planning IPO in Early November
October 25, 2011, 8:33 amGroupon has announced plans to go public the first week in November. Although the Chicago-based deal giant had initially expected the IPO to be based on a $20 to $25 billion valuation, the projected valuation is now much lower. Groupon is planning to sell 30 million shares, which represent less than five percent of the company, at a price point of...
Everything I Know About Effective Blogger Outreach
October 25, 2011, 8:07 amThose of you who follow my tweets will probably know that I've recently launched a book called Get Noticed , which is a guide that explores the processes and techniques that successful networkers use to get noticed. In the course of writing the book I carried out a lot of research around how people meet and what it takes to develop a strong...
Why Most Social Media Departments Fail
October 25, 2011, 8:02 amA few years ago, a colleague of mine was given a tremendous responsibility to oversee the social media department at a prestigious well known NYC-based public relations firm. Less than a year later, she was sent packing up her desk, a casualty of a company that jumped into that shiny toy syndrome that people call social media. As more companies...
Netflix Posts Record Revenue, But Huge Subscriber Loss
October 25, 2011, 7:47 amNetflix reported a record $822 million in revenue for the third quarter, but the company's Q3 earnings report was hardly a success, as it also reported losing 800,000 subscribers. Naturally,
Tablets and the Future of News
October 25, 2011, 7:28 amNews drives content more than anything else on the Internet. You can see 5000 barley different variations of “5 Easy Steps to X” or “The Top 10 Ways to X” but news is ever changing, new each day and the opinions attached to it are what make it an interesting read. It is the king of content in many ways.
It doesn’t...
Why Google's recent changes mean good news for the SEO industry
October 25, 2011, 7:16 amGuest Author, Bharati Ahuja Recently we have been observing many changes affecting the SEO industry. These changes are all initiated by Google and have a direct impact on SEO campaigns in some way or another. The SEO industry has been exploding the web with blog posts, comments and opinions about these updations, most of which are like an...
U.S. And U.K. Trial Of Bid Per Call In Google AdWords
October 25, 2011, 1:42 amOver the next few weeks in the US and UK, we'll be rolling out the ability for advertisers to bid for phone calls, in addition to bidding for clicks, when they show Google search ads on computers and tablets.Today, a combination of your ad's Quality Score and max cost-per-click (CPC) bid determine your Ad Rank, which influences your ad's position....
The Michael Bay Style of Content Development
October 25, 2011, 1:14 amI came across this great post the other day on searchengineguide.com. Written by Stoney deGeyter, it's 30+ SEO analogies that struck me as funny and yet so very true at the same time. I believe in having a sense of humor about your work and this post was right up my alley. One of my favorite analogies was this, SEO is like a Michael Bay movie. It...
Some Googlers Don't Want Their Kids Using Google Products
October 25, 2011, 12:22 amSeems many Google executives have children enrolled in the Waldorf schools in Los Altos where computers are not used until the 8th grade and even then only on a limited basis. As the New York Times reported, computers "are not allowed in the cla.
What's New in SEO for October 25, 2011
October 25, 2011, 12:12 amWe have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Making search more secure Google has enhanced its default search experience for signed-in users by encrypting search queries. This means that sites that receive clicks from...
How To Recruit An SEO - The SEO Industry Leaders Reveal Their Secrets
October 25, 2011, 12:07 amPosted by Matthew Ogston This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. There comes a point in your career as an SEO when you need to recruit someone else. Whether...
iHypocrite: Why Jobs Was Wrong to Go Thermonuclear on Android
October 24, 2011, 11:52 pmIt feels painfully petty calling a deceased man who brought the world so much joy with consumer electronics devices hypocritical, but bloggers have to tell it like it is. One of the themes that have bubbled up in the wake of Apple founder Steve Jobs' passing has been the idea that Jobs blasted Google for copying the iPhone with Android after...
85.3% of the U.S. Internet Audience Viewed Online Videos in September 2011
October 24, 2011, 9:30 pmThe data for September 2011 has just been released by comScore Video Metrix. It shows that 182 million U.S. Internet users watched 39.8 billion videos that month. This means 85.3 percent of the U.S. Internet audience watched online video content i...
Winning PPC Ads that Bury the Offer?
October 24, 2011, 8:53 pmThis unconventional strategy for writing text ads shows positive results.
Gmail & Google Reader Getting Redesigns
October 24, 2011, 8:30 pmGoogle is continuing its implementation of cleaner, crisper designs with a new Gmail look and a streamlined Google Reader. While Gmail is getting some added functionality, Reader is losing many of its social features in favor of Google+ integratio...
Having a Powerful Google Profile Will Soon be Critical
October 24, 2011, 7:04 pmA friend of mine recently asked me to comment on why I felt so strongly the rel="author" attribute would play a large role in the future of search rankings. In order to answer his question I felt I needed to take this a step further and explain how rel="author" appears to fit into a much grander plan Google is implementing around personal...
Google+: Apps Support, Sergey Brin's Addiction, Real Names and Identity Provider Accreditation
October 24, 2011, 6:35 pmVic Gundotra and Sergey Brin took the stage at Web 2.0 Summit to speak with John Battelle in a candid half-hour interview on all things Google. Users will be allowed to use pseudonyms soon, as Google plans to relax their controversial real names p...
Putting the Big M in Marketing-ANA Masters of Marketing 2011
October 24, 2011, 6:33 pmI attended an ANA Masters of Marketing session with Tony Palmer, SVP, CMO Kimberly-Clark entitled Putting the Big M in Marketing: How to Put Marketing at the Center of the Plate. It was an exciting session and Id like to share some of the highlights that struck a chord with me. The focus of the session emphasized how today more than ever...
One Wild Halloween Light Show
October 24, 2011, 5:37 pmby Mike Krumboltz Think you love Halloween? Proud of yourself for hanging a plastic skeleton on your front door? Watch this video and learn what it means to be obsessed with October 31.
Steve Jobs Was Ready to Go "Thermonuclear" on Android Threat
October 24, 2011, 5:32 pmIn the new biography of Steve Jobs written by Walter Isaacson, Jobs is quoted as stating that Android's use of Apple's ideas equated to "grand theft," and that Jobs was "willing to go thermonuclear war on this."
Jobs made no secret of his dislik...
Happy 50th to "The Phantom Tollbooth"
October 24, 2011, 5:21 pmby Mike Krumboltz The classic children's book " The Phantom Tollbooth " is 50 years old. Written by Norton Juster and illustrated by Jules Feiffer, the book came out on October 25, 1961. Though times have certainly changed, the book has remained beloved for both kids and adults. What's almost as fascinating as the actual story of a bored boy who...
New to Microsoft Advertising adCenter? The QuickLaunch Program Can Help You Get Started
October 24, 2011, 5:11 pmWhether youre a search engine advertising newbie or a veteran whos never used adCenter before, the QuickLaunch program can help set you up for success. If you havent heard of it before, QuickLaunch is a one-time, free service for new advertisers where youll receive help from an online marketing expert to improve your adCenter account. Your search...
How to pick a winner
October 24, 2011, 5:01 pmby Josh Bernoff I've been picking a lot of winners lately. I helped pick our next Forrester book from eight candidates (you'll hear more about this soon enough). I helped pick the winning entries in the Forrester Groundswell Awards (North America winners to be announced on Friday). And within Forrester, we're running an idea contest for...
The McRib, Occupy Wall Street 2, and Caps Lock
October 24, 2011, 4:30 pmTwitter is a wonderful place for one-liners. To be funny on the site, you've got to be sharp and practice economy of language. You've only got 140 characters to make an impression.
What's Hot, What's Not, and What's Next: Industry Executives Discuss Mobile Advertising
October 24, 2011, 4:20 pmWith over a dozen talks, conferences, and panels dedicated to revealing its future opportunities, the discussion revolving around mobile advertising held a significant spotlight during Advertising Week . Of these sessions, perhaps most compelling was one led by Trevor Healy, CEO of [amobee] , whose company specializes in providing advertising...
Online Holiday Shopping Expected to Rise to 36 Percent
October 24, 2011, 4:10 pmOnline sellers and shoppers are both optimistic about the upcoming holiday season. According to Shop.org's eHoliday survey 68% of online retailers say they expect to see growth of at least 15% over last year. On the consumer side, data from the National Retail Federation, shows that consumers plan to do 36% of their holiday shopping online. This...
How Far Does Social Advertising Reach? [Infographic] by Flowtown
October 24, 2011, 4:10 pmFlowTown.com released an infographic called Social Advertising Reaching New Heights . I found the social objectives to be a solid representation of the different goals businesses should be examining when engaging in social media. If you are new to social media check out the measurement tools that are mentioned.
Google's "+" Search Operator is No More
October 24, 2011, 3:55 pmGoogle has decided to shut down an old search operator: the "+" operator. Historically, it's been used when you want to tell Google that you want to include specific words together in a query. Now, they're taking a different approach.
Is Anonymous Waging A War Against Child Pornography?
October 24, 2011, 3:55 pmTracking the actions of a group like Anonymous can be a tricky proposition, mainly because Anonymous is less like a "group" and more like a loose coalition of like-minded hackers.
Google’s “+” Search Operator is No More
October 24, 2011, 3:49 pmGoogle has decided to shut down an old search operator: the “+” operator. Historically, it’s been used when you want to tell Google that you want to include specific words together in a query. Now, they’re taking a different approach. …
What iOS 5 Means for Marketers
October 24, 2011, 3:24 pmThis past weekend, I took the plunge and upgraded my iPhone and iPad2 to iOS 5. I should have waited for Halloween, as it was a frightening, nightmarish experience but when it was over, I had treats galore! iOS 5 is a huge update with more than 200 new features. After only a week, it was estimated that 1 in 3 eligible customers had the download...
How Google is pushing Google+ in your face
October 24, 2011, 3:20 pmSee how Google is pushing Google +...in the SERPs, on websites, in the app store, in your mailbox, etc.
Should You Have to Pay to Link?
October 24, 2011, 3:08 pmCentral European News (CEN) is a media organization that provides various services like news, images, research, and more to various media outlets, for money.
New Twitter Data: Optimal Link Placement for Clicks
October 24, 2011, 2:53 pmGood data on where to place a link within a tweet to get a higher CTR.
New Gaddafi Capture Video Hits The Web
October 24, 2011, 2:53 pmIt's been four days since the death of former Libyan leader Muammar Gaddafi, and a new video of his capture has hit the internet. It's the clearest video yet of the moments after Libyan rebels took him under their control,
Get Satisfaction
October 24, 2011, 2:32 pmWe've always valued your feedback on Digg and now we want to make it easier to share your thoughts and get your questions answered.
This Nightmare Before Christmas Halloween Light Show Is Fantastic
October 24, 2011, 1:46 pmIt's exactly one week from Halloween, and the great gods of the internet have served us up with an amazing Halloween light show, Jack Skellington-style. Home light shows have become pretty popular on YouTube,
This “Nightmare Before Christmas” Halloween Light Show Is Fantastic
October 24, 2011, 1:31 pmIt’s exactly one week from Halloween, and the great gods of the internet have served us up with an amazing Halloween light show, Jack Skellington-style. Home light shows have become pretty popular on YouTube, the most notable one being the …
Google Panda Update: Another Tweak Suspected
October 24, 2011, 1:19 pmIt looks like webmasters recently felt the affects of another Google Panda Update tweak. Since what’s come to be known as version 2.5, Google has been making tweaks to it as promised, and these tweaks continue to help some sites …
Authority vs. Popularity in Search Engine Rankings
October 24, 2011, 1:00 pmWhen search engines return web pages in search results in response to a query, most people assume that the pages being show are the ones that a search engine has decided are the “best” pages in response to their search terms. But what does the word “best” mean in that context?
Matt Cutts Answers "Does Google consider SEO to be spam?"
October 24, 2011, 12:29 pmOK, I am not sure if videos are ever put on SEJ; I am new at this job. However, I had to post this one because Matt Cutts actually discusses how SEOs help clients, gives great examples and says some amazing things. Quotes: " Search engines are not as smart as people yet ." " Search engine optimization can be a valid way to help people find what...
The Bald Hiker and @Fareologist Join #BingIt: Travelling for Less This Holiday Season
October 24, 2011, 12:13 pmPaul Steele , author of popular travel blog, Bald Hiker , is an internationally recognized expert on the art of travel. Paul joined Twitter three years ago and has amassed an active and engaged audience who follow along as he shares his adventures in real-time. From his hikes and charity mountain climbs throughout the world, Paul is continuously...
Webit Congress 2011: Mastering the New Digital with Marc Bresseel
October 24, 2011, 12:08 pmVP of Global Marketing at Microsoft Advertising , Marc Bresseel, will be speaking at the Webit Congress in Sofia this week. His talk on Mastering the New Digital will focus on how creative and relevant marketers can be across the multiple devices consumers now use as part of their daily lives. The organisers interviewed Marc for the event, and in...
RightNow Technologies to be Acquired by Oracle for $1.5 Billion
October 24, 2011, 11:58 amOracle announced it will be acquiring RightNow Tecnologies, a company that provides cloud-based customer service. The deal is for about $1.5 billion. The transaction has already been unanimously approved by Oracle's board, though still subject to regulatory approvals.
Steve Jobs, A Balloon-Based Input Device & Cops With Laser Guns
October 24, 2011, 11:58 amAs usual, we've rounded up some interesting videos that are being shared around the web. The Steve Jobs biography was released today, and clearly there's a lot of interest in that, so first,
Google Music Store To Play Well With Google+
October 24, 2011, 11:19 amIt’s looking almost certain that sometime in the near future, Google will be throwing its hat into the ring of online music sales with the Google Music Store. And when they do, you can probably expect it to be highly …
Dynamic Ads: Writing a Blank Check to Google
October 24, 2011, 11:14 amAn argument against Google's new dynamic PPC ads.
Holiday Marketing Plan – NOW Is The Time
October 24, 2011, 11:07 amIf you haven’t started a holiday campaign yet – now is the time. So what can you do to tap into it?
Start by forgetting about you and what you want. Forget your goals and sales objectives. The key is to think about what holiday shoppers want and to think about what problems they face. Then offer them a solution.
If you can solve their...
Microsoft Advertising and OWN Unveil New Mosaic Advertising for the Rosie O'Donnell Show and Oprah's Lifeclass
October 24, 2011, 11:06 amWhat was the best day of your life? The day you got married, graduated from college, or had your first child? Now you can share your best life stories with MSN using the first ever sponsored Mosaic, which combines creativity with technology to deliver innovative storytelling opportunities. We worked with development partner Shoothill to create...
An iPod Tree And The Android Story
October 24, 2011, 10:47 amIn today’s infographic round-up, we get a couple of evolutionary tales about rivals Apple and Google. One focuses on ten years of the iPod, and the other is about the Android Story. As an added bonus, we threw one in …
Tim Tebow Lights Up Twitter With Fourth Quarter Heroics
October 24, 2011, 10:36 amIf you follow the NFL, you know that Sunday marked the true start of the Tim Tebow era in Denver, as he made his first 2011 start at Quarterback after replacing the struggling Kyle Orton. And in that game, against …
Content is still KING
October 24, 2011, 10:20 amThis week's TargetOnlineMarketing.com infographic monday is about good old SEO and content . Google's head of spam Matt Cutts has been repeating to us that quality content is king. And still is' Check our previous posting about Google's war on spam . It is not just about social.
5 Essential Features Of A Marketing Automation Platform
October 24, 2011, 10:20 amMarketing is undergoing a major change. Inbound marketing and the shift to online is forcing marketers make changes to their marketing infrastructure. This means a reduction in agency design fees and trade publication advertisements in favor of marketing software to boost lead generation and lead management. Marketing Automation tools should be...
Broken Link Building – A Case Study
October 24, 2011, 10:10 amThis is a case study of my broken link building campaign. These are the steps I took, the successes I had, and the mistakes I made.
BlogWorld LA: Optimize & Socialize For Better Business Blogging
October 24, 2011, 10:10 amAfter a successful Blog World Expo New York , I'm very much looking forward to BlogWorld Los Angeles in just under 2 weeks. Judging from the conference agenda , there's an impressive roster (275+) of experts, pundits and long time bloggers presenting on just about every relevant topic you can think of.
Google Research Scientist Chisels Facebook's Tombstone
October 24, 2011, 10:04 amGoogle Research Scientist Kevin McCurley was "just having fun!" as he explained, but he posted a picture of a grave with the word "Facebook" on it, and the years: 2004-2011.
Google Research Scientist Chisels Facebook’s Tombstone
October 24, 2011, 9:56 amGoogle Research Scientist Kevin McCurley was “just having fun!” as he explained, but he posted a picture of a grave with the word “Facebook” on it, and the years: 2004-2011. I don’t think this equates to Google saying that Facebook …
6 Ways to Master Entrepreneurial Uncertainty
October 24, 2011, 9:49 amI used to think that successful people had it all figured out. If they wanted to make something happen, they knew exactly what to do. If they created a new product, it would be instantly popular and profitable. They knew all the right people, hired the right help, set all the right prices, and pulled all the right strings of the many moving parts...
Google in Talks to Potentially Fund Yahoo Acquisition
October 24, 2011, 9:49 amAccording to recent reports, Google is exploring the possibility of financing an acquisition of Yahoo's core products. Although Google has reportedly held early discussions with two-private equity firms, they have not yet presented a formal offer; it remains to be seen whether or not they will present a bid. Yahoo, which has an audience of over...
The modern SEO’s toolkit – my rant about learning to code
October 24, 2011, 9:36 amSpoiler alert:What follows is my searchlove deck. If you are joining us in NYC next week (and you should be) you probably don’t want to spoil it by reading my deck just yet.However, I’m sharing it now because it contains a bunch of links and resources and I know that people are very keen to check out.Without further ado, here is my...
Steve Jobs Biography Released
October 24, 2011, 9:34 amThe book, simply titled Steve Jobs, written by Walter Isaacson has been much anticipated for quite some time, and after news came out about the death of Steve Jobs, the release was pushed up. Today is the day.
Walter Isaacson on Steve Jobs: He's Not Warm and Fuzzy
October 24, 2011, 9:34 amThe much-anticipated biography of late Apple co-founder Steve Jobs hits the shelves today, and 60 Minutes sat down with the author of the book for an exclusive interview, airing on Sunday evening. Walter Isaacson, a former TIME magazine editor,
Discussion: Automatic content generators?
October 24, 2011, 9:33 amI would like to hear from all webmasters who had any success with automatic content generators. We all keep hearing about his kind of products and they promise to put new content on your pages without having to hire someone to write articles. One part of me says this is too good to be true but the other tells me to research the subject because the...
Walter Isaacson on Steve Jobs: He’s Not Warm and Fuzzy
October 24, 2011, 9:21 amThe much-anticipated biography of late Apple co-founder Steve Jobs hits the shelves today, and 60 Minutes sat down with the author of the book for an exclusive interview, airing on Sunday evening. Walter Isaacson, a former TIME magazine editor, sat …
Netflix Announces UK Streaming Service
October 24, 2011, 9:03 amNetflix, despite some recent stumbles, is still the world's top internet film subscription service. And they have just announced a move that will significantly expand their global reach. Today,
Yahoo Purchase Talk Attracts Only the Biggest Names
October 24, 2011, 8:51 amWhile the world awaits their copy of Steve Jobs’ biography there is still business being done (barely).
Amongst the most interesting stories / rumors / areas of great speculation is the possible sale of Yahoo. Yahoo has been in a tailspin for quite some time now. Things have changed though as the Carol Bartz era ended with her firing by...
Google Reportedly Gets Involved in Yahoo Sale Talks
October 24, 2011, 8:47 amIt appears that Google is interested in putting some money down for a Yahoo purchase. Of course it is highly unlikely that regulators would allow a straight up Yahoo acquisition by Google,
Interview with Link Building Expert Melanie Nathan
October 24, 2011, 8:42 amRecently we had the pleasure of interviewing one of my favorite link building experts, Melanie Nathan. Melanie has been involved in online marketing since 2003 and is a wonderful writer on all things link building in addition to being a well-respected link builder by her peers. Melanie runs CanadianSEO , an internet marketing company based in...
Are Comments Important to Your B2B Blog's Success?
October 24, 2011, 8:16 amI went against everything I know as a social SEO person a few weeks ago. It may be a cardinal sin of social media marketing and blogging, but I decided to close the comments on my company's internet marketing blog . I had been trying to find a way to better manage the commenting process on that blog for a while. It had been getting so many spam...
Enterprise SEO: Why Its Total Is Greater Than The Sum of Its Parts
October 24, 2011, 8:03 amA solid piece with some tips on how to approach SEO from a holistic standpoint. Great for folks working at enterprise-level companies.
Top 10 Tips to Transition Old-Fashioned Content Into Real Time Web Writing
October 24, 2011, 8:00 amAs the Internet has become an integral part of every company’s marketing strategy, there’s been a feverish push by companies of all sizes to create more easily discoverable online content. A massive explosion of content has, in part, d...
Google Removes + Search Operator, Expands Quotation Marks Functionality
October 24, 2011, 7:50 amWe've made the ways you can tell Google exactly what you want more consistent by expanding the functionality of the quotation marks operator. In addition to using this operator to search for an exact phrase, you can now add quotation marks around a single word to tell Google to match that word precisely.
SEO video guide to writing a killer website: 5 simple steps
October 24, 2011, 7:30 amGreetings! Today's video blog captures Heather's five-part series on how to writer a killer website, from the home page to that oft-neglected, conversions star of a FAQ page. If you've been struggling with creating your own website, or could use some help with traffic, lead generation and conversions, then this five-step video blog guide should...
Orabrush YouTube Case Study: Screw Viral Videos
October 24, 2011, 6:00 amAt SES Chicago 2011, I’m moderating the Screw Viral Videos session. The speakers will be Austin Craig, the Orabrush Spokesman, and Jeffrey Harmon, the Chief Marketing Officer of Orabrush. And they’ve got some marketing success stories ...
Google Explores The Possibility of Making a Bid for Yahoo
October 24, 2011, 5:10 amGoogle is exploring the possibility of helping to finance a possible deal by others to acquire Internet search company Yahoo,
International Search Mistakes: All Markets Are Not The Same
October 24, 2011, 5:06 amInternational SEO, Geo-targeting, Global Search Trends, International PPC and Multilingual Video Optimisation are just some of the sessions on offer at the International Search Summit London on November 24th. Targeted at international marketers, the Summit focuses on the topics, issues and challenges involved in creating and managing search and...
Video Marketing Process Breakdown
October 24, 2011, 1:14 amVideo marketing is only as complicated as you make it to be. It doesn't take a huge budget and professional production team to make videos for your business that can help build your brand and educate your target audience. A valuable part of any SEO campaign, an online video does not have to be like a television commercial to be successful!
Google AdWords Express Now Available in UK, Germany
October 24, 2011, 12:23 amGoogle announced that AdWords Express will now be available to all UK and Germany advertisers. Google released AdWords Express in late July as a way to help local businesses get more traffic to their websites and Places pages. AdWords expre.
Getting Rankings into GA Using Custom Variables
October 24, 2011, 12:07 amPosted by dohertyjf Gathering rankings is one of the most annoying and time consuming tasks of an SEO consultant's work. Because of search personalization, it can be near impossible to find accurate rankings for keywords to report to clients or to use to gauge our work's effectiveness. Mike King and I have found a way to get rankings for the...
Steve Jobs Shows Super Class By Not Turning Page Away
October 23, 2011, 11:52 pmOne of the many tidbits pulled early out of Walter Isaccson's authorized biography of Steve Jobs, titled "Steve Jobs," is that Google CEO Larry Page sought Jobs' advice earlier this year before taking back the CEO reins in April. Jobs originally wanted to blow Page off, seeing as how he felt Google betrayed him in launching Android. Who could...
Microsoft Advertising instills creativity, relevance and connection at SPIKES Asia
October 23, 2011, 8:26 pmIt's hard to believe it's been almost a month since SPIKES (Asia's largest Advertising festival). I look forward to SPIKES every year - having so many creative, bright, and well, quirky minds in the same convention hall always makes for an interesting week - and this year was no exception! This year, we focused on creativity and the art of...
ANA Question of the Day: Future or Fad?
October 23, 2011, 11:11 amWill webisodes, branded entertainment, apps and 3D TV stand the test of time, or fade away into the sunset? All the way back to Julius Caesar, people have used the thumbs up/thumbs down model to indicate their opinions. Heck, a pair of once-anonymous Chicago film critics essentially started a whole new television genre giving their yea or nay on...
Changing the "Used Car Salesman" Perception of Selling
October 23, 2011, 5:36 amWhen you think of selling, what do you think of? If you're like me, you totally think of the sleazy used car salesman like in the image below. It's not, of course, that all salesmen are like this, and even all used car salesmen for that matter, but that type of stigma is just naturally associated.
Changing the “Used Car Salesman” Perception of Selling
October 23, 2011, 5:30 amWhen you think of selling, what do you think of? If you're like me, you totally think of the sleazy used car salesman like in the image below. It's not, of course, that all salesmen are like this, and even all used car salesmen for that matter, but that type of stigma is just naturally associated.
Redefining "SEO Copywriting"
October 23, 2011, 2:00 amHere at SEOptimise we've been thinking a lot about copywriting recently. More than usual, that is! As the person responsible for overseeing copywriting at SEOptimise, I thought I'd share a few thoughts on the frankly quite lamentable state of what has become known as "SEO copywriting". Any copywriter worth their salt will doubtless share my...
Hey MC Hammer, you should come to London for Searchlove!
October 22, 2011, 10:35 amHey Hammer,I know this sounds crazy, but when I heard you were launching a search engine I thought you were crazy too. Crazy = originality and in my opinion we need more of it A bit about me:I’m Dave, 28, Canadian living in London, and love working for what I think is one of the coolest SEO agencies in the world. Yes, I dressed up as MC...
MC Hammer Launching "Deep Search" Engine WireDoo
October 22, 2011, 7:19 amWebpreneur Stanley K. Burrell, better known as former rapper MC Hammer, is working on a new search engine called WireDoo. His plan to enter the competitive search space pits Hammer against Google, Bing, and other established search engines, though.
Funny Flirting with Siri; The Apple of My iPhone
October 22, 2011, 12:20 amThis week, I've mostly been playing with Siri. Not being in possession of an iPhone 4s myself, I have been borrowing one from the Incisive US HR Co-ordinator, Matt Cohen. Ordinarily, it is extremely annoying when someone constantly wants to borrow.
Cup of Joe: With The Right Expectations, You Can't Touch This!
October 21, 2011, 11:49 pmThe other day I saw someone Tweet about MC Hammer starting his own search engine. And I laughed. I mean seriously, who would ever expect this guy as being an innovative tech entrepreneur? I honestly thought the tweet was a joke about silicon valley hype. A little later I went and actually looked at the supposed site, and again thought it was an...
Cup of Joe: With The Right Expectations, You Can’t Touch This!
October 21, 2011, 11:30 pm
The other day I saw someone Tweet about MC Hammer starting his own search engine. And I laughed. I mean seriously, who would ever expect this guy as being an innovative tech entrepreneur? I honestly thought the tweet was a joke about silicon valley hype. A little later I went and actually looked at the supposed site, and again thought it was an...
How Are You Applying The Pareto 80/20 Principle
October 21, 2011, 10:45 pmThis is one concept changed my life quite frankly.
Google Hides Search Referral Data with New SSL Implementation - Emergency Whiteboard Friday
October 21, 2011, 9:30 pmPosted by Aaron Wheeler On Tuesday, Google announced that signed-in users will, by default, be routed to the SSL version of Google (https://www.google.com). Before Tuesday, most users used non-SSL Google for their searches. Now, according to Google, "...a web site accessed through organic search results on http://www.google.com (non-SSL) can see...
Microsoft & Alibaba Seeking Partners for Yahoo Bid
October 21, 2011, 8:30 pmA bidding war for a potential buy of Yahoo is in the preliminary stages. While Microsoft, Alibaba, and several purchasing groups ready their figures and hunt for partners, Yahoo's Jerry Yang assures us that a buyout is only option being examined.
...
Taking Your Microsoft Advertising adCenter Campaigns to the Next Level with Content Ads
October 21, 2011, 7:17 pmIf youve been running search ads for some time, you probably feel pretty comfortable with the ins and outs of campaign maintenance and optimization. You know which key performance indicators (KPIs) to keep an eye on, you know which levels to tweak when you notice that the competition is gaining on you and you have a decent idea what kind of...
Friday Highlights from ANA Masters of Marketing 2011
October 21, 2011, 5:44 pmWelcome to the ANA Masters of Marketing 2011! Phoenix is host to this year's gathering of the world's top marketers, and on the first full day of content, the conference has once again started off with a bang or two of inspiration. Nuggets of "pay attention to this" that I've seen thus far' Walmart's EVP & CMO, Stephen F. Quinn, spoke of the...
AOL Radio: Can Less Equal More?
October 21, 2011, 4:11 pmAOL Radio relaunched today with new features, easier navigation, and 50% less commercials.
Bloomberg reports that AOL is cutting back to 3 minutes of commercials per hour. If they were previously running 6 minutes per hour, it’s no wonder they had trouble keeping listeners tuned in.
AOL Radio’s General Manager Lisa Namerow says that...
Infographic: Anatomy of the Digital Consumer
October 21, 2011, 3:57 pmSocial / Mobile / Local make up the holy trinity of digital marketing. Each one has its strengths and weaknesses and not all of them will be home runs for all industries. To help you decide what's the best way to reach your customer, Nielsen and NM Incite, have put together these colorful and informative infographics. We begin with social. Social...
comScore Releases September 2011 U.S. Online Video Rankings
October 21, 2011, 3:46 pmcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 182 million U.S. Internet users watched online video content in September for an average of 19.5 hours per viewer. The total U.S. Internet audience engaged in 39.8 billion video views.
Sesame Street, Education & The Internet
October 21, 2011, 3:11 pmThere's a lot of education going on in today's video round-up. But of course, there's a bit of humor, so if learning's not your thing, but silly Hitler videos are, we've got you covered. View more daily video round-ups here.
Google Reviews As Political Battleground
October 21, 2011, 3:05 pmby Miriam Ellis Almost exactly three years ago, I published a post here on Search Engine Guide entitled User Reviews As Local Activism . In that piece, I encouraged citizens to make the extra effort to leave good reviews of their favorite locally-owned businesses as a positive form of supporting them in an economy that is often heavily slanted...
Facebook security updates - how to update your account
October 21, 2011, 2:54 pmMaybe the most comprehensive article I've seen about all of the changes Facebook has made to its security options.
Google Isn't Serious About Not Competing with Siri
October 21, 2011, 2:24 pmAllThingsDigital's Ina Fried, one of my favorite mobile reporters, scored a nice little chat with Google Android creator Andy Rubin about Apple's new Siri virtual personal assistant software, arguably one of the biggest draws of the iPhone 4S. Rubin said: I don't believe that your phone should be an assistant. Your phone is a tool for...
HoloDesk Lets You Play With Virtual Balls
October 21, 2011, 2:24 pmMicrosoft has released a video of an experimental project called the HoloDesk. The HoloDesk uses an optical see-through display and a Kinect camera to "create the illusion that users are directly interacting with 3D graphics.
Whiteboard Takeover - Branded SEO for Page 1 Domination
October 21, 2011, 2:04 pmPosted by Koozai This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. The Koozai team are taking over the SEOmoz Whiteboard today with Mike Essex and Samantha Stratton...
WordPress and Unicorns (Or: Why I Actually Love WordPress)
October 21, 2011, 2:00 pmThe irony of SEO is that nearly everything involved in the industry is speculation and theory. Everything is based on experimentation and observation, so it comes as somewhat a surprise that my last article was received with such criticism.
...
Google Makes Proximity an Ad Ranking Factor, Opens New Mobile Ad Features
October 21, 2011, 1:17 pmGoogle announced new mobile ad opportunities, including mobile-friendly ad "circulars" and the option for advertisers to send users to deep links inside an installed app. Additionally, physical proximity to the searcher is now an ad ranking factor.
Want Conversions? Give a Little to Get a Little
October 21, 2011, 1:07 pmby Stoney deGeyter
Sometimes getting conversions is like trying to capture mist in a jar or water with your fingers. No matter how hard you try, you just can't seem to get a secure hold on them.
There are countless test you can do with your website to help increase your conversion rates. A/B and multivariate tests can help you increase...
The Avengers Was Shot, In Part, With An iPhone
October 21, 2011, 1:02 pmWho's excited for The Avengers? The hype has kind of flown under my radar, but I must say, that's a lot of superheroes. And when you think about it,
Facebook's Open Graph and Online Video
October 21, 2011, 12:31 pmBelieve Entertainment Group is an online video content producer probably best known for the Lebron James cartoon The Lebrons. Its co-founders have worked on Seth MacFarlane's "Cavalcade of Cartoon Comedy" and MeinSpace.com,
E-Commerce Microdata Best Practices
October 21, 2011, 12:16 pmSEO for e-commerce sites is like playing on a teeter-totter with all the kids at the playground, and search engines are the fulcrum. Whether the site is geared toward lead generation or B2C sales, the goal of most e-commerce SEO campaigns is to stomp the competition in organic search rankings. Emerging technologies have brought forth microdata...
Mary Blair Google Doodle Honors Artist's 100th Birthday
October 21, 2011, 12:16 pmTodays Google Doodle pays tribute to former Disney character and concept artist Mary Blair. Born Mary Robinson on October 21, 1911, Blair joined Disney in 1940 and went on to be honored as a Disney Legend in 1991. Her artwork was widely recognized.
Gmail Update: Details About the New Product Update
October 21, 2011, 12:00 pmYesterday, Gmail, which has over 260 million people using the free email service worldwide, accidentally released a video that details upcoming product changes. Although the original YouTube video is no longer viewable, a copy of the video has been uploaded. Jason Cornwell, a user experience designer for Google, says the following in the video:...
Facebook’s Open Graph and Online Video
October 21, 2011, 12:00 pmBelieve Entertainment Group is an online video content producer probably best known for the Lebron James cartoon The Lebrons. Its co-founders have worked on Seth MacFarlane’s “Cavalcade of Cartoon Comedy” and MeinSpace.com, an online effort to support Sacha Baron Cohen’s …
Facebook Is Not Making You A Crappy Student
October 21, 2011, 10:58 amHow many of you would agree with this statement: "The more time you spend on Facebook, the less time you're going to spend studying." I'm sure that a large majority of people would think that's true - it's rather intuitive.
Steve Jobs and Bill Gates Slam Each Other in Upcoming Jobs Bio
October 21, 2011, 10:58 amThe Steve Jobs biography hits the shelves on Monday, but some have managed to get their hands on the book early, and various tidbits from it are permeating news.
Most U.S. Moms on Facebook, But May Be a Tough Crowd for Marketers [Study]
October 21, 2011, 10:38 amYour Mom is probably on Facebook. Mine is - she actually writes content for business Pages, so she's probably not your average Facebook mom. I'm also a mom and you'll find me on Facebook more often than I'd like to admit. I.
Apple's First iPhone 4S Ad Is All About Siri
October 21, 2011, 9:52 amFrom the moment that Apple announced that the iPhone 4S would include the voice assistant program Siri, it has been one of the most talked-about features of the new phone.
Hulu Plus On Its Way To Wii And Nintendo 3DS
October 21, 2011, 9:52 amHulu announced that Hulu Plus will soon be coming to the Nintendo Wii and 3DS systems. In a blog post,
iOS5 Takes 20% of Traffic in 5 Days
October 21, 2011, 9:36 amOn Monday, October 17th, Apple announced that over twenty five million customers have made the iOS 5 update. For reference, iOS5 was released on October 12th, only five days prior to the announcement. The iOS5 update features all sorts of new additions like the Notification Center, iMessage, and Newsstand. To investigate this, Chitika Insights...
Apple’s First iPhone 4S Ad Is All About Siri
October 21, 2011, 9:30 amFrom the moment that Apple announced that the iPhone 4S would include the voice assistant program Siri, it has been one of the most talked-about features of the new phone. It’s certainly one of the biggest draws for those who …
Boost Your Digital PR & Marketing Skills with Social Media Optimization
October 21, 2011, 9:26 amBy you know I'm as sold as one can be on the intersection of Social Media, SEO and Content Marketing . It's the essence of the core principles of information Discovery, Consumption and Engagement that I talk about in Optimize and at conferences like PRSA International in Orlando this week. Information production, sharing and consumption is...
The Art of Seductive Writing: A Conversation with Robert Greene
October 21, 2011, 9:21 amRobert Greene is the bestselling writer of some of the most legendary nonfiction books of his generation. The 48 Laws of Power , The 33 Strategies of War , The 50th Law (with rapper 50 Cent), and ' The Art of Seduction . Though much of his work can be applied directly to good writing, business, and marketing online, it's the principles of...
eHow Suffers Temporary Traffic Glitch
October 21, 2011, 9:21 amDemand Media announced that eHow's traffic experienced a decline, but that the company believes this "is temporary and was the result of an internal technical issue." "The technical issue has recently been remediated," the company said,
What about an "Origin-Based" Tax Solution for the Internet?
October 21, 2011, 9:21 amThe Internet sales tax issue has been debated for a number of years, but the issue grew to a new level of intensity after the state of California signed into law a bill that required all online retailing sites to pay taxes on their affiliate advertising. This, of course, sparked a big dispute since many online retailers such as Amazon cut off...
Pilgrim's Picks for October 21, 2011: A Little Bird Told Me Edition
October 21, 2011, 9:21 amAre you familiar with the expression "A little bird told me'.." when someone is passing along a not so secret secret? I had one of those experiences recently and it served as a reminder that our Pilgrim Picks had gone away under my watch and that, well, maybe that wasn't such a good thing . So here is a recap of some of the stuff we have seen out...
Pilgrim’s Picks for October 21, 2011: A Little Bird Told Me Edition
October 21, 2011, 9:14 am Are you familiar with the expression “A little bird told me…..” when someone is passing along a not so secret secret? I had one of those experiences recently and it served as a reminder that our Pilgrim Picks had gone away under my watch and that, well, maybe that wasn’t such a good thing .
So here is a recap of some of...
What is the Right Solution for Internet Tax?
October 21, 2011, 9:10 amThe Internet sales tax issue has been debated for a number of years, but the issue grew to a new level of intensity after the state of California signed into law a bill that required all online retailing sites to pay taxes on their affiliate advertising. This, of course, sparked a big dispute since many online retailers such as Amazon cut off...
Cellphones Aren't Giving You Brain Tumors
October 21, 2011, 8:50 amThe possibility that cellphones cause brain cancer is one of those things that feels like it's been hanging over our heads, as a society, for many years.
Cellphones Aren’t Giving You Brain Tumors
October 21, 2011, 8:35 amThe possibility that cellphones cause brain cancer is one of those things that feels like it’s been hanging over our heads, as a society, for many years. If you ask a random person if they believe that their cellphone is …
How Retailers Should Plan Where Best to Spend Marketing Budgets at Christmas
October 21, 2011, 8:29 amWorking solely in retail, Summit have become a trusted partner, offering perspectives and insights that lead directly to increased sales and improved return on investment. To allow our clients to influence the entire sales journey, Summit offer a complete range of digital marketing services and retail technologies. Critical to our effectiveness is...
Google's Internal Google+ Critic Calls Post "Great-Granddaddy of all Reply-All Screwups in Tech History"
October 21, 2011, 8:19 amEarlier this month, Google software engineer Steve Yegge wrote a long post on Google+, which he meant to share internally, with Google employees, but accidentally shared it publicly before deleting it.
Google’s Internal Google+ Critic Calls Post “Great-Granddaddy of all Reply-All Screwups in Tech History”
October 21, 2011, 8:09 amEarlier this month, Google software engineer Steve Yegge wrote a long post on Google+, which he meant to share internally, with Google employees, but accidentally shared it publicly before deleting it. A few people saw the post and were able …
Microsoft Posts Record Q1 Revenue
October 21, 2011, 8:04 amMicrosoft released its earnings report for its first quarter, and posted record first-quarter revenue of $17.37 billion. That's up 7% year-over-year. This also beat analysts' expectations. While XBox continues to be a big piece of the pie,
Mary Blair Honored With Google Doodle
October 21, 2011, 8:04 amToday's Google Doodle honors the work of Mary Blair (born Mary Robinson), an American artist who is predominantly known for her work with Disney.
Minor Google Panda Update Reported Oct 19/20
October 21, 2011, 8:01 amIt would seem my previous Panda slap has been reversed although I hesitate to say that for sure since the day is only half over.
E.U. Could Fine Facebook 100.000 Euro Over Deleted User Data Archive
October 21, 2011, 7:45 amSchrems was shocked when he eventually received a CD from California containing messages and information he says he had deleted from his profile in the three years since he joined the site.
SEO Recap: Amazing Finds On Twitter This Week
October 21, 2011, 7:17 amThere were some fantastic and very important articles around the web this week. Here are some of our favorites. Happy reading!
You Can't Win the SEO Race if You Don't Try
October 21, 2011, 7:02 amFor site owners, there is little more frustrating than feeling like you are doing everything with your SEO and search marketing right and finding that the competition is still two steps ahead of you. Even worse is when it looks like the competition is using black hat SEO to dominate the SERPs. You might think to yourself, "What's the point of my...
How to Build a Great SEM Team
October 21, 2011, 7:00 amFor years, managing search engine marketing (SEM) was the domain of the sole proprietor, the in-house expert, the one guy or gal who knew what they were doing. As those pioneers succeeded, visibility of their efforts was raised, a larger industry ...
From Search to Cash Register: eBay Connects the Dots
October 21, 2011, 6:11 amLast week I was lucky enough to speak at eBay's Innovate developer's conferencein San Francisco where the company introduced and gave more definition to its x.commerce platform. As background, x.commerce is meant to be the uber platform for smal.
e-Readers, Business Structure & Ghost Proofing
October 21, 2011, 4:22 amWhen infographics are about ghost proofing, they're the infographics I like best. Save for maybe ones about Metallica. Even still, e-Reader popularity and business structure are pretty interesting too. View more daily video infographic round-ups here.
You Can't Win the SEM Race if You Don't Try
October 21, 2011, 1:17 amFor site owners, there is little more frustrating than feeling like you are doing everything with your SEO and search marketing right and finding that the competition is still two steps ahead of you. Even worse is when it looks like the competition is using black hat SEO to dominate the SERPs. You might think to yourself, "What's the point of my...
Pump Up The Bing - Whiteboard Friday
October 21, 2011, 12:26 amPosted by caseyhen This week Rand is joined by Duane Forester of Bing to talk about all things Bing. Rand and Duane will be talking about the shut down of Yahoo Site Explorer, the early stages of social search, the return of the meta keyword tag as a spam signal, and some new features in Bing Webmaster Tools . Speaking of Bing, there are a few...
Weekly Roundups for Tweets & Links in Under an Hour a Week
October 20, 2011, 11:19 pmContent marketing occurs in one of two ways: Creation & Curation. Creation is where you're creating new content, curation is where you're aggregating and/or organizing information that already exists. One of the most effective ways curate content in a way that builds relationships and links is to create a weekly roundup of all of the great content...
YouTube Channel Hackers Post Porn on Sesame Street
October 20, 2011, 11:00 pmThis story originally appeared on V3:
IT Sneak wrote Porn turns up on Sesame Street YouTube channel after hack
In another example of the dangers posed by the online world, the YouTube channel of kids TV show Sesame Street was hacked at the ...
A Fix for Google, How to Implement Referral Privacy Correctly
October 20, 2011, 10:24 pmWebmasterWorld Members discuss a possible solution to the issue of Google referrer data under SSL.
DuckDuckGo Raises Money From Union Square Ventures
October 20, 2011, 10:00 pmUp and coming search engine DuckDuckGo raised a round of funding lead by Brad Burnham of Union Square Ventures along with Scott Banister, Jim Young, Jeff Miller, Joshua Schachter, Kal Vepuri, Joshua Stylman and Peter Hershberg. Terms of the d...
Motorola Revive Razr Brand Following Google Acquisition
October 20, 2011, 6:21 pmThis story originally appeared on V3: Dan Worth wrote Motorola unveils Razr smartphone in first launch since Google deal BERLIN: Motorola has unveiled the latest addition to its smartphone range with the launch of the Razr, which will run o.
A Holiday Perspective: Search Advertising in the Computers and Consumer Electronics industries #ppc #sem #smb
October 20, 2011, 6:16 pmIts that time of year again: Days are getting shorter, leaves are starting to turn color, football season is in full swing, and if you are a digital marketer, holiday season planning is top of mind. Getting ahead of the holiday season and testing keyword selection, ad copy and keyword position performance prior to the upswing in search traffic can...
Ad of the Week: Yahoo! VW Takeover
October 20, 2011, 6:11 pmJudge it not by its size, Volkswagen's "May the Force Be with You" ad has it where it counts To paraphrase a certain Dark Lord of the Sith: October 4, 2011 will be a day long remembered. That was the day Yahoo! scored a bronze medal at the MIXX Awards in New York. This international award is bestowed by the Interactive Advertising Bureau (IAB) to...
Yahoo-Bing Integration Complete Everywhere but Korea
October 20, 2011, 6:00 pmYahoo has finished transitioning to a Bing back-end in every country except Korea. The near completion of the global transition should signal improved profitability for both Bing and Yahoo.
Yahoo and Bing: A Hair Away from Global Fusion
When i...
Publisher News: Help, the Paranoids Are After Me!
October 20, 2011, 5:40 pmPlus: Holiday shoppers go mobile; publishers like real-time bidding; and SEO myths debunked You're not paranoid if they're really watching you: 65% of consumers know they're being tracked online for advertising and marketing purposes, says a McCann Worldgroup survey. Though 20% say they block it by disabling cookies in their browsers, many told...
Free In-Depth Web Browser Market Share Data
October 20, 2011, 4:39 pmThe top web browser at this moment, otherwise known as the browser with the most market share online, is easily found using some really handy and freely available tools which I have listed starting a few lines below. That said, why bother? What is the use of knowing what browsers are the most popular? Browser compatibility is usually the reason.
Metallica, Social Commerce & Socializing Your Brand
October 20, 2011, 4:13 pmIs any infographic collection really complete without Metallica? The answer is yes. That doesn't mean that Metallica can't complete an infographic collection. View more daily infographic round-ups here. No life 'til leather.
Muammar Gaddafi, Michael Cera, and a Pizza Party
October 20, 2011, 3:58 pmTwitter is a wonderful place for one-liners. To be funny on the site, you've got to be sharp and practice economy of language. You've only got 140 characters to make an impression.
Steve Jobs' Last Day, A Siri Duet & William Shatner Does Queen
October 20, 2011, 3:42 pmWe heard about the comments regarding Steve Jobs' last day alive earlier this week, but here's the video. But don't stop there. The rest of them are worth watching as well. View more daily video round-ups here.
Steve Jobs’ Last Day, A Siri Duet & William Shatner Does Queen
October 20, 2011, 3:34 pmWe heard about the comments regarding Steve Jobs’ last day alive earlier this week, but here’s the video. But don’t stop there. The rest of them are worth watching as well. View more daily video round-ups here. Softbank CEO shares …
comScore Media Metrix Ranks Top 50 U.S. Web Properties for September 2011
October 20, 2011, 3:32 pmcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for September 2011 based on data from the comScore Media Metrix service. Online Gambling sites witnessed the strongest lift in traffic in September with sports betting front-and-center as the...
Google Opens Dynamic Search Ads Program
October 20, 2011, 3:27 pmGoogle has announced a new feature for AdWords called Dynamic Search Ads. With Dynamic Search Ads, Google will index your site frequently for changes, take the keywords from your website, and generate a highly dynamic search ad based on searc.
The Perfect House Gives Facebook an Exclusive Movie Rental Launch
October 20, 2011, 2:56 pmThere have been a handful of announcements about movies being available for rent on Facebook this year, and now, Facebook is even getting an exclusive movie launch today.
Majority of Mobile Social Networkers Do it Every Day
October 20, 2011, 2:56 pmMorning coffee? Check. Review email? Check. Twitter on mobile phone? Check and reply. Check. comScore says that in August 2011, more than 72.2 million people used their mobile device to access a social networking site or blog. That's up 37% from the previous year. More than half of the mobile social networkers tapped those sites daily and 38.5...
Google Reader About To Get Google+ified
October 20, 2011, 2:40 pmGoogle announced today that Google Reader is about to get some changes, including a new design. It will also bring Google Reader closer together with Google+, the company says. Sounds about right. "As a result of these changes,
Details of Android Ice Cream Sandwich & Galaxy Nexus Flagship
October 20, 2011, 2:20 pmGoogle has announced the long-anticipated Android 4.0 Ice Cream Sandwich OS and the Galaxy Nexus phone that will accompany it. This article dives into the announced features of both. Android 4.0 OS Ice Cream Sandwich Features and Improvements .
MC Hammer Announces WireDoo, A Relationship-Based Search Engine
October 20, 2011, 2:04 pmAlthough you probably know MC Hammer as that guy with that song with those pants, the 49-year-old pop-rap pioneer has become quite the tech nerd in the last few years.
Two-Thirds of All Online Moms are on Facebook
October 20, 2011, 2:04 pmMarketing to moms? Facebook has you covered. According to new numbers from eMarketer, 23 million US moms use the social media service at least once a month. That's equal to two-thirds of all online moms (defined as females over 18 with children under 18). Then again, you know how statistics are, because even though 23 million sounds like a lot, it...
Optimizing Your Website for Mobile and Tablet Devices
October 20, 2011, 2:00 pmIs your site optimized for the mobile and tablet generation? There’s no such thing as being lost in the woods anymore thanks to mobile and tablet technology, which gives consumers the power to directly connect from the palm of their hands. T...
Gmail's Big Redesign About to Launch?
October 20, 2011, 1:49 pmBack in June, Google announced a big Gmail redesign. While Google has not officially announced its launch yet, the following video appears to have just leaked from the company, and is trending on Google+. In the video, Google's Jason Cornwell,
Gmail’s Big Redesign About to Launch?
October 20, 2011, 1:36 pmBack in June, Google announced a big Gmail redesign. While Google has not officially announced its launch yet, the following video appears to have just leaked from the company, and is trending on Google+. In the video, Google’s Jason Cornwell, …
Trying on the new Dynamic Views from Blogger
October 20, 2011, 1:28 pmAs you may have noticed, the Google Commerce blog looks a lot different today. That's because we"along with a few other Google blogs"are trying out a new set of Blogger templates called Dynamic Views. Dynamic Views is a unique browsing experience that makes it easier and faster for readers to explore blogs in interactive ways. We're using the...
Free Justin Bieber: Could Covering A Song On YouTube Land You In The Slammer?
October 20, 2011, 1:18 pmA new campaign is using Justin Bieber to raise awareness about a current Senate bill that could have devastating effects on the YouTube community. As of right now,
Google+ VP Calls Recent Diss From Fellow Googler, "Disheartening"
October 20, 2011, 12:22 pmYou may recall recently when a Google employee wrote a lengthy Google+ post about where he feels Google is screwing up (and to be fair, also where it is doing well). A good portion of this,
Meineke Gets Effective Twitter Marketing
October 20, 2011, 12:06 pmCurrently, there's a silly trend populating Twitter feeds everywhere, one that uses the #ItsOkayToCheatif hashtag. The tweets responding to the trend are primarily from bored kids who are trying to sound deep and compelling, or maybe even humorous. Ultimately,
Google+ VP Calls Recent Diss From Fellow Googler, “Disheartening”
October 20, 2011, 12:05 pmYou may recall recently when a Google employee wrote a lengthy Google+ post about where he feels Google is screwing up (and to be fair, also where it is doing well). A good portion of this, and the part that …
WebmasterWorld Weekly Roundup October 20
October 20, 2011, 12:01 pmWebmasterWorld's weekly roundup of hot topics and discussions you may have missed in the last few days. (-Subscription required)
What Are Mobile Marketing Opt-ins and Why Are They Important?
October 20, 2011, 11:52 amAn interesting look at how some companies are enticing customers to sign-up for text alerts and other mobile marketing offers.
Google+ Will Support Pseudonyms In the Future
October 20, 2011, 11:51 amIn a surprising turn of events, it appears that Google will start letting users of Google+ have profiles for pseudonyms. Google has taken a very strict stance on this until now. Vic Gundotra revealed at the Web 2.
Can Facebook Solve The Unemployment Problem?
October 20, 2011, 11:51 amEarlier today, Facebook and the U.S. Labor department announced a new program to help unemployed workers find jobs. The program, which is called The Social Jobs Partnership, will seek to leverage the power of social media to connect unemployed workers with jobs. Marne Levine, Facebook's VP of Global Public Policy, released a statement that said...
Digg IOS App with Newsrooms and commenting
October 20, 2011, 11:46 amWe are excited to announce that the Digg IOS App 2.1 is now available with support for Newsrooms, commenting on stories and several other improvements.
Should Google Be Worried about Google+?
October 20, 2011, 11:20 amWhat's up with Google+? One day, reports say how much the service has grown, and the very next day, they say just the opposite. The unfavorable reports have even gone to the extreme to call it dead.
Should Linking Equal Publishing When It Comes To Defamatory Content?
October 20, 2011, 11:18 amLet’s imagine this situation: A website, let’s call it TheScoop.org, publishes an article that, among other things, says that a high profile businessman named John Robertson is involved in an illegal drug ring. The article contains little to no actual …
Gaddafi Capture Video Released by Al Jazeera
October 20, 2011, 11:05 amAs the world reacts to the now-confirmed death of Libyan leader Muammar Gaddafi, Al Jazeera has released video of the fallen “leader’s” capture, and judging by the images contained within the video, it appears as if the fallen tyrant was …
Bing Top Position Gets 9.66% CTR, Lower Total Page 1 CTR than Google [Study]
October 20, 2011, 11:00 amA new study examines the CTR and user behavior for Bing. Bing's top position gets 9.66 percent click-through rate (CTR), with the top page netting 26.32 percent total CTR. While Bing received lower total CTR, the top positions have even more ...
Microsoft CEO: We've Got Siri Beat, Bing vs Google = Draw
October 20, 2011, 10:44 amMicrosoft CEO Steve Ballmer took the stage at the Web 2.0 Summit in San Francisco for the first time in three years to talk Bing vs. Google search, social media, mobile and more with John Battelle. Battelle pried a few revelations out of Ba.
Google Taps Your Site Content To Generate Ads
October 20, 2011, 10:44 amGoogle announced the launch of Dynamic Search Ads, which let advertisers target relevant searches with dynamic ads generated directly from their site. It's in limited beta for now. "For many online businesses,
Sell more stuff using the principle of scarcity
October 20, 2011, 10:34 amAre you looking for a way to prompt your prospects to "buy now?" Maybe you should make your product or service less available. In today's "I can get anything I want anytime I want it world," an approach like that seems counter-intuitive. Yet, the psychological principle of scarcity is alive and well online - and many top retailers are making lots...
The CDC Revisits the Zombie Trend
October 20, 2011, 10:29 amThe Centers for Disease Control and Prevention, aka, the CDC, has already made its preference for the trend of a potential zombie apocalypse known earlier this summer when it released a survival guide, one that subsequently crashed the CDC's blog.
Gaddafi Shows Why Google is Failing Its Mission in Search
October 20, 2011, 10:13 amAs you may recall, Google used to have a realtime search feature. When some topic was hot at any given time, and you did just a plain Google search on that topic,
The Picasso Guide to Becoming a Social Media Legend
October 20, 2011, 9:42 amDuring his career he was loved, hated, admired, dissed, fought over ' but never ignored. His name? Pablo Diego José Francisco de Paula Juan Nepomuceno María de los Remedios Cipriano de la Santísima Trinidad Ruiz y ' Picasso . Anybody with a name like that was bound to lead a big, bold, messy life, and Picasso did exactly that. I have to confess...
Social Networking On-The-Go: U.S. Mobile Social Media Audience Grows 37 Percent in the Past Year
October 20, 2011, 9:31 amcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results of a study on mobile social media usage based on data from its comScore MobiLens service, which showed that 72.2 million Americans accessed social networking sites or blogs on their mobile device in August 2011, an increase of 37 percent in the past...
Blogs Seen As One of the Best Inbound Marketing Tools for Agencies
October 20, 2011, 9:26 amInbound marketing encompasses a lot of Internet territory. It includes blogs, e-mail marketing, social media, content marketing, SEO and more. Best put, there are less areas of Internet marketing that do not fall under the umbrella of inbound marketing than do. One nuance in inbound marketing is something that happens in every area of business:...
Street View hits the stunning Swiss Alps railways
October 20, 2011, 9:16 am(Cross-posted on the Lat Long Blog ) From the Amazon to the ancient ruins of Pompeii , Street View technology has put imagery of some of the world's most interesting and significant sites online for everyone to enjoy. Now, for the first time in Google Maps, we're hitting the train tracks to capture the majesty of the famous railway lines of the...
Celebrations Begin As News Of Gaddafi's Fate Spreads
October 20, 2011, 8:55 amWhile confirmation of the death of Muammar Gaddafi is still pending, there's no denying he was at least captured and perhaps mortally wounded in the process. The reports of his capture have been confirmed across numerous news outlets, however,
Siri Bypasses Your iPhone Passcode, By Default
October 20, 2011, 8:55 amPeople enable passcode locks on their mobile devices for a wide variety of reasons. Maybe they want to keep a snooping boyfriend out of their recent calls list,
Celebrations Begin As News Of Gaddafi’s Fate Spreads
October 20, 2011, 8:35 amWhile confirmation of the death of Muammar Gaddafi is still pending, there’s no denying he was at least captured and perhaps mortally wounded in the process. The reports of his capture have been confirmed across numerous news outlets, however, his …
Muammar Gaddafi Killed, Unconfirmed Photo Makes Rounds
October 20, 2011, 8:23 amMultiple reports indicate that Muammar Gaddafi is dead. Reuters is reporting that Gaddafi died from wounds suffered on Thursday as rebels overran his hometown Sirte. The report cites interim rulers as the source. The report says the killing happened swiftly …
10 Truths about Social Media & Social Business you need to know
October 20, 2011, 8:20 am“Social” is something you are, not something you do. If your company culture doesn’t focus on building relationships with your customers, then chances are that you won’t use social media to do it either. The “media” doesn’t dictate how social a company is or isn’t. It simply enhances its ability to be a social business – if in...
Yahoo Microsoft Search Alliance Global Algo Transition Completes
October 20, 2011, 8:10 amIt is with great pleasure I'd like to share that Yahoo! has completed the algorithmic transition to Bing in all global markets (except Korea), across desktop and mobile, for all Yahoo! and syndication traffic.This has been a huge effort spanning 20-plus months involving many people across Yahoo! and Microsoft.Only Korea, which involves a three-way...
Muammar Gaddafi Dead According To Reports: Twitter Reacts
October 20, 2011, 8:08 amAccording to the National Transitional Council in Libya, the current de-facto rulers of Libya, former leader Muammar Gaddafi has succumbed to multiple wounds and died. Apparently, Gaddafi was captured and shot in both legs near dawn on Thursday. He was …
Looking for Internet Marketing Jobs? We Have Them!
October 20, 2011, 7:18 amTired of hearing about the continuing economic woes of everyone and their brother? Wondering what your next career move may be? looking to continue in your climb up the Internet and social media marketing ladder or maybe starting that climb after switching careers? We can help. Check our Internet marketing jobs board . Here is a sample of what is...
Report: U.S. Mobile Media Audience Up 37 pct in the Past Year
October 20, 2011, 7:16 amThis behavior is even more prevalent among smartphone owners with three in five accessing social media each month, highlighting the importance of apps and the enhanced functionality of smartphones to social media usage on mobile devices."
11 Social Media Tips for the Holidays
October 20, 2011, 7:00 amAs hard as it is to believe it’s already the end of October. Soon we’ll be sitting down for Thanksgiving dinner or going out for Black Friday or worrying how to get the most out of Cyber Monday. And as online marketers it’s the t...
What Google's Sergey Brin is Up to These Days
October 20, 2011, 6:47 amWell, I learned something new from Sergey Brin's appearance with Google+ guru Vic Gundotra at yesterday's Web 2.0 Summit . Did you know that Brin is leading Google's driverless car effort to enable cars to tool around autonomously powered by an on-board computer and cameras. There is a token human behind the wheel just in case. He noted that while...
Zoopla merger will still struggle against Rightmove
October 20, 2011, 6:47 amEarlier this week Zoopla and Digital Property Group announced a merger which will bring together the collective online strength of Zoopla, FindaProperty and Primelocation. The deal will create a new consolidated force in the online property market to take on Rightmove. Currently Rightmove is the lone dominant brand in the online property space,...
Online Publishers Score Legal Victory Regarding Linking
October 20, 2011, 6:20 amThe Canadian Supreme Court has decided that publishers who link to libelous material cannot be found liable themselves for the spread of that material. It’s a rare legal protection for online publishers who are often treading on very unstable ground when it comes to this area.
paidContent reports
Hyperlinking is fundamental to how information...
Search Engines Can Save the Podcast: Lessons From 'The Office'
October 20, 2011, 6:16 amEarlier this year, eMarketer released a report documenting the meteoric rise of Internet radio . Market leader Pandora, emerging beast Spotify, and various other players are clearly riding a wave of explosive growth' but in this and other s.
How Much Should Content Writing Cost?
October 20, 2011, 6:06 amMany businesses don't have the internal resources to fully commit to content marketing, so they look to hire a freelance copywriter to shoulder most of the work. If you don't have the writing skills or time to devote to content marketing, this is a great idea! A good professional copywriter has the skills and know-how to craft great content for...
Search Engines Can Save the Podcast: Lessons From ‘The Office’
October 20, 2011, 6:00 amEarlier this year, eMarketer released a report documenting the meteoric rise of Internet radio . Market leader Pandora, emerging beast Spotify, and various other players are clearly riding a wave of explosive growth… but in this and other s...
Microsoft Advertising adCenter UK - Top 5 Holiday Destinations for 2012
October 20, 2011, 5:25 amWith winter looming and Christmas just 10 weeks away theres just one thing travel advertisers should be thinking about at this time of yearJanuary holiday bookings! With the start of the New Year comes new holiday allowances and what better way for people to cure their post-Christmas blues than to start planning and booking their summer holiday....
Video: Stephen Kim wants you to take risks
October 20, 2011, 2:04 amStephen Kim, General Manager for Microsoft's Global Creative Solutions, discusses how digital has opened up new ways for consumers to express themselves through their own storytelling - from sharing pictures, to blogging, to uploading videos and social media. According to Kim, marketers can use these stories to interact and make their brands come...
How Much Should You Pay for Content Writing?
October 20, 2011, 1:07 amMany businesses don't have the internal resources to fully commit to content marketing, so they look to hire a freelance copywriter to shoulder most of the work. If you don't have the writing skills or time to devote to content marketing, this is a great idea! A good professional copywriter has the skills and know-how to craft great content for...
Google Wallet Expands Merchants, Rewards & Offers
October 20, 2011, 12:11 amLess than a month after Wallet's official release, Google is expanding core features. The three key elements are the automatic rewards features, expanded and exclusive offers, and partnerships with several major merchants. Google's New Features,.
Blog Posts to Read for October 20, 2011
October 19, 2011, 11:15 pmBelow you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! The Future of Content in SEO This post states that there is a big case for internet marketers to take their focus away from content...
Yahoo Q3 2011 Earnings: Search Revenues Fall 13%
October 19, 2011, 11:09 pmThis story originally appeared on ClickZ: Susan Kuchinskas wrote Yahoo Exceeds Expectations, Fails to Thrill Yahoo needed some good earnings news to fend off the jackals. The street had marked Yahoo as takeover meat, with Alibaba CEO Jack.
Portals Reach Largest Percentage of Australians Online, Social Networking Accounts for Most Time
October 19, 2011, 10:59 pmcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on the top Internet activities and ad networks in Australia from its comScore Media Metrix service. The report found that Portals led as the top category by penetration, reaching 96.1 percent of Australians online in September, while Social Networking...
Should I Change My URLs for SEO?
October 19, 2011, 10:54 pmPosted by Dr. Pete Every SEO eventually gets fixated on a tactic. Maybe you read 100 blog posts about how to build the perfectly optimized URL, and you keep tweaking and tweaking until you get it just right. Fast-forward 2 months youre sitting on 17 layers of 301-redirects, you havent done any link-building, you havent written any content, youre...
Google Analytics Gets Visitor & Goal Flow Chart Visualizations
October 19, 2011, 9:50 pmAnother day of the week means another change to Google Analytics. This morning at the Web 2.0 Summit, Google announced flow visualization reports. Flow visualization reports are a way for site owners to quickly visualize how users navigate through...
SEOs Strike Out as Google Encrypts Signed-in Search Data
October 19, 2011, 8:15 pmGoogle has made a major change to the way secure search works for signed in users of its services. If a user is signed into a Google account, any search performed will now be done on a secure socket layer (SSL) and will no longer pass the search t...
SEO Catchphrase
October 19, 2011, 7:50 pmA very light-hearted post for you today. Similar to the British TV show Catchphrase. From the picture clues below, determine the well-known SEO phrase. To use presenter Roy Walker’s old catchphrase, simply “say what you see”Number 1 Number 2 Number 3 Number 4 ...
Take This Lollipop Demos the Horror of Cyberstalking
October 19, 2011, 7:29 pmFacebook privacy is an oxymoron. The site is designed to reveal your personal information to the rest of the world. Where you live. Where you went to school. Your favorite stores and music. For friends, it's a source of conversation. For marketers, it's a way to target potential customers and for stalkers, it's like giving the alarm code for...
SEM Rush Coupons
October 19, 2011, 7:24 pmSEM Rush has long been one of my favorite SEO tools. We wrote a review of SEM Rush years ago. They were best of breed back then & they have only added more features since, including competitive research data for many local versions of Google outside of the core US results: UK, Russia, Germany, France, Spain, Italy, Brazil. Recently they let me...
Create Custom Audience Segments Faster with Yahoo! Web Analytics
October 19, 2011, 6:57 pmRight Media invites seat holders to join a pilot program for audience-sharing solutions "Ready, fire, aim" is not going to win you any marksmanship medals, and it's not the best way to target your online ad campaigns, either. To precisely target your desired audience, start by using your site data to create customized audience segments through...
Brafton's Infographic: Why Content for SEO?
October 19, 2011, 5:35 pmBrafton Infographic: Why Content for SEO? explores how content is key to search engine visibility. They also have a related post which breaks down each area of the infographic. I like this stat - " 76% of marketers who have strategic SEO campaigns in place invest in content creation.
Cracking the Code: Using QR Codes to Engage Your Customers on Their Smartphones #smb #smallbiz
October 19, 2011, 5:30 pmIf you havent been to HPs 367 Addison Avenue Blog , its a great resource for small-to-medium business owners with helpful tips, tricks and advice to help bring your business to the next level. Melissa Zieger, the editor at 367 Addison, has been kind enough to share some of her content with us; it will be cross-posted here from time to time. ...
Is Google Still Interested In Buying Hulu?
October 19, 2011, 5:00 pmFor months we’ve heard rumors that Hulu has been up for grabs, with potential buyers including Google, Yahoo, Amazon, Dish Network and DirecTV. But now Hulu has called that the sale off after months of complex negotiations. But might Google ...
Advertising Stats of the Week: Global Online Ad Spend to Top $37 Billion
October 19, 2011, 4:54 pmPlus: 180 Clinton Concert countries; $19 million tablets sold in Q3; 39% of B2B marketers like blogging, and more $37.5 billion : The cash that CompaniesandMarkets.com believes will be spent globally on mobile marketing and advertising next year . Asia Pacific, they say, will lead with $15.8 billion. North America will follow at $11.2 billion and...
iPhone 5 Rumor: More Speculation It May Be the Final Steve Jobs Release
October 19, 2011, 4:26 pmWe’ll continue to take these stories for what they are: rumors. But they are interesting for a couple of reasons. Despite the recent release of the iPhone 4S and its incredibly good sales, a lot of people were still disappointed …
A Handy Smartphone Comparison Chart
October 19, 2011, 4:22 pmCurious about which smartphone to buy? Can’t decide between the iPhone 4S or the Galaxy Nexus(sorry, Blackberry, I’m still a fan, but unfortunately, your phone isn’t “trendy”)? Or do you have your mind set on one, but perhaps some new …
eBay Q3 Earnings Released
October 19, 2011, 4:13 pmeBay released its Q3 earnings report, which includes $3 billion in revenue for the quarter, up 32% year-over-year. "Our company reported another strong quarter, with eBay, PayPal and GSI each performing well," said President and CEO John Donahoe.
Newt Gingrich, The World Series, and Forever 21
October 19, 2011, 4:13 pmTwitter is a wonderful place for one-liners. To be funny on the site, you've got to be sharp and practice economy of language. You've only got 140 characters to make an impression.
Happy 40th to Snoop Dogg
October 19, 2011, 3:47 pmby Mike Krumboltz Happy birthday to the Snoop Dogg. The rap superstar and occasional actor (remember " Bones "?) hits the big 4-0 this week. Few people have crammed as much living into 40 years. Born Calvin Broadus on October 20, 1971, he was given his now-famous nickname by his parents, who thought the young child resembled the Peanuts character...
Netflix Launches Android App for Honeycomb Tablets
October 19, 2011, 3:42 pmIt's been something of a bumpy road for Netflix on Android. They've faced challenges in making the Android app compatible with all Android devices. They talked a bit about this in a blog post last fall,
November 2011 Linkscape Update + New OSE Features
October 19, 2011, 3:42 pmPosted by randfish Howdy gang! As promised, last night we launched our 45th Linkscape index. You'll find new data in Open Site Explorer , the Mozbar and the PRO Web App as well as in our API . We've also started to address some of the challenges discussed in prior Linkscape data, which I'll cover below. Here are the metrics for this month's...
Bryant Gumbel Burns Down David Stern, Twitter
October 19, 2011, 3:27 pmWhile the NBA Lockout isn't necessarily web-related news, the content it produces certainly is. Normally, Twitter has been the primary outlet for all things concerning the lockout, and with good reason.
Tablet Problems, Analytics & The Kardashian Wedding
October 19, 2011, 3:11 pmI have to say, it's been a bit of a slow day for infograhpics, but we were able to dig up a few interesting ones, including one from the FCC,
Harold Camping Rapture Prediction: October 21 is the Day, Folks
October 19, 2011, 3:11 pmI regret to inform you all that life as we know it will cease to exist this Friday, October 21st.
TV and Tablets: Let the Multitasking Begin
October 19, 2011, 2:56 pmRemember when TV commercial breaks were used to grab a snack from the kitchen? Now, people are using commercial breaks to look up coupons for snacks, chat with friends and check their email. It's not enough that we multitask all day long at work, but now, thanks to tablets and smartphones, we're doing it during our leisure hours, too. New numbers...
The Web Prepares For the World Series
October 19, 2011, 2:23 pmTonight, the Fall Classic resumes as the Texas Rangers and the St Louis Cardinals battle for Major League Baseball supremacy. Naturally, fans of both teams are gearing up for the World Series, and considering the proliferation of sports fans on …
Flow Visualization Comes to Google Analytics
October 19, 2011, 2:20 pmGoogle announced the launch of Flow Visualization in Google Analytics. This is described as a tool that lets you analyze site insights graphically, and instantly understand how visitors flow across pages on your site.
Motorola Stockholders to Vote on Google Merger
October 19, 2011, 2:04 pmNovember 17, 2011 is the date Motorola Mobility stockholders will vote on the company's acquisition by Google for $12.5 billion, or $40 a share, TechCrunch reported. Shareholders who held stock on October 11 will get to vote. Since the offer was.
C Spire Wireless Nabs iPhone 4S
October 19, 2011, 1:49 pmToday, C Spire Wireless announced that they will be the first regional carrier to get the iPhone 4S. The obvious reaction here is, what about T-Mobile?
A Panda Meaner Than Google's, Page Speed & The Beardo
October 19, 2011, 1:49 pmThere's a lot of Google going on in today's edition of the daily video round-up. That includes a Panda reference, Matt Cutts talking about Page Speed, the Galaxy Nexus and even Eric Schmidt's wife. But if I'm being honest,
A Panda Meaner Than Google’s, Page Speed & The Beardo
October 19, 2011, 1:33 pmThere’s a lot of Google going on in today’s edition of the daily video round-up. That includes a Panda reference, Matt Cutts talking about Page Speed, the Galaxy Nexus and even Eric Schmidt’s wife. But if I’m being honest, Michael …
When the Internet Mourned: October 5, 2011
October 19, 2011, 12:57 pmThis month marked the loss of one of the greatest innovators of all time.
As Twitter Hits New Milestone, CEO Talks Google, Search, Apple, IPO, Privacy
October 19, 2011, 12:47 pmSpeaking with John Battelle at the Web 2.0 Summit in San Francisco, Twitter CEO Dick Costolo touched on a number of recent developments for the social media giant, dispelling a few rumors as he went. Twitter is now hosting 250 million tweets per d.
Top 65 Takeaways from A4UExpo London 2011
October 19, 2011, 12:21 pmHaving attended and presented at A4UExpo this year, I thought I'd write a recap on the top tweets, takeaways and presentations - in no particular order: #A4US2 opportunity = search vol * max CTR * conversion rate * Rev per sale #boom October 18, 2011 10:03 am via Twitter for iPad Reply Retweet Favorite @APSG Amrit Gill Brand-name IBLs must...
Google Invests in Privacy for Profit
October 19, 2011, 12:06 pmSEO heroine Rhea Drysdale summarizes Google's recent 'privacy evolvement': "Guess what? Google just pissed on the SEO community and tried to call it rain."
How Many of Your Visitors Are Logged In to Google?
October 19, 2011, 11:44 amA real world test shows that 11% of users were logged in to Google. The question is not about size but about whether these users display different behavior and conversion rates.
The Day We Closed Google Headquarters: An Illustration Of The Problem With Crowd Sourced Edits
October 19, 2011, 11:43 amGoogle's recent testing of crowd-sourced location verification interfaces for business Place pages is problematic. Attempting to show why, a few local marketers flagged Google's own headquarters as closed.
Is Google Still Interested In Buying Hulu
October 19, 2011, 11:40 amFor months we've heard rumors that Hulu has been up for grabs, with potential buyers including Google, Yahoo, Amazon, Dish Network and DirecTV. But now Hulu has called that the sale off after months of complex negotiations. But might Google .
Google Tells You Exactly Where To Let Them Know When You've Been Hit By Panda
October 19, 2011, 11:25 amGoogle's Kaspar Szymanski wrote a Google+ update yesterday afternoon, "Here's the uber long thread on #Google webmaster help forum; if you think your legitimate,
Google Tells You Exactly Where To Let Them Know When You’ve Been Hit By Panda
October 19, 2011, 11:12 amGoogle’s Kaspar Szymanski wrote a Google+ update yesterday afternoon, “Here’s the uber long thread on #Google webmaster help forum; if you think your legitimate, original content site has been affected by our #Panda update please feel free to let us …
Amazing Oil Spill Cleanup Machine Wins $1 Million Prize
October 19, 2011, 11:09 amA team of oil cleanup experts has developed a machine that skims oil out of water at an efficiency rate unheard of within the industry. And in doing so, have won a pretty hefty prize.
The Best Way to Predict the Future is to Invent It
October 19, 2011, 11:09 amWhen Im asked how search needs to change, I often talk about how many new types of data and services need to be incorporated into the results to help you do something rather than just find something. That means there could be thousands of new businesses created that Bing can tap into in much the same way we use Everyscape for our restaurant...
OpenSocial State of the Union 2011!!
October 19, 2011, 10:59 amThe OpenSocial Foundation cordially invites you to attend the annual State of the Union event on May 12, 2011, from 1:00pm to 5:00pm. This is your chance to learn first hand about the exciting new happenings taking place in the community. In addition to presentations from members of our community, there will be two additional opportunities for you...
Dropbox Raises $250 Million of Series B Funding
October 19, 2011, 10:54 amDropbox, which enables users to easily store and share documents, photos, videos, and other files, recently announced they closed a $250 million round of Series B funding. The popular file sharing and storage service has over 45 million users that collectively save one billion files every three days and a reported $4 billion valuation. Index...
A "Twist" is Just What Google Music Needs
October 19, 2011, 10:38 amRecent reports indicated that Google is working to get some kind of online music store out to consumers. This was hardly a surprise. Many expected this to be part of Google Music when it launched,
Ice Cream Sandwich Coming To Droid RAZR In Early 2012
October 19, 2011, 10:23 amTwo big Android-related launches happened on Tuesday: First, Motorola unveiled the Droid RAZR, and second, Samsung and Google unveiled the Galaxy Nexus alongside their brand new Android OS, Ice Cream Sandwich 4.0.
A “Twist” is Just What Google Music Needs
October 19, 2011, 10:22 amRecent reports indicated that Google is working to get some kind of online music store out to consumers. This was hardly a surprise. Many expected this to be part of Google Music when it launched, but Google just wasn’t able …
7 Quick Ways to Turn Your LinkedIn Profile into a Social Media Marketing Workhorse
October 19, 2011, 9:37 amIn my opinion, the most powerful social media profile you can use is the LinkedIn profile. Most powerful that is, if you are looking to do more business and/or achieve your professional goals. There's a certain mindset LinkedIn members have when they spend time there. They don't browse through pictures and videos of their friends. They don't go...
How Google's Human Search Quality Raters Assign a URL Rating
October 19, 2011, 9:37 amGoogle ran over 20,000 experiments in 2010 to come up with the 500 modifications they felt best improved search results for users. While there are over 200 factors, or signals, these constant updates affect their relevance and how they impact sear.
Google Encrypted Search Means No Info For Individual Queries
October 19, 2011, 9:37 amGoogle announced that it is going to begin encrypting search queries with SSL (Secure Sockets Layer) as the default experience at Google.com when you search logged into your Google account. http://www.google.com will become https://www.google.com.
Apple's Steve Jobs Memorial Site Scrolls Fan Messages From All Over The World
October 19, 2011, 9:16 amWhen Apple co-founder Steve Jobs passed away earlier this month, there was a massive outpouring of support, condolences, tributes, memories and so on for a man who obviously meant a great deal to a lot of people. From the beginning,
Apple’s Steve Jobs Memorial Site Scrolls Fan Messages From All Over The World
October 19, 2011, 9:15 amWhen Apple co-founder Steve Jobs passed away earlier this month, there was a massive outpouring of support, condolences, tributes, memories and so on for a man who obviously meant a great deal to a lot of people. From the beginning, …
Galaxy Nexus and Ice Cream Sandwich: It's Official
October 19, 2011, 9:01 amAfter weeks of speculation, the Google/Samsung mobile event lived up to its promise and delivered on both the hardware and the software that everyone wanted.
Apple's Earnings Miss Blamed on Rumor Mongering
October 19, 2011, 8:45 amYesterday something happened that hasn't happened since 2001. Apple missed its quarterly earnings numbers. It's an interesting phenomenon because it had nothing to do with the death of Steve Jobs. The company just didn't sell as many iPhones and iPads as it thought it would. What is also interesting is Apples' long history of given ridiculously...
Galaxy Nexus and Ice Cream Sandwich: It’s Official
October 19, 2011, 8:44 amAfter weeks of speculation, the Google/Samsung mobile event lived up to its promise and delivered on both the hardware and the software that everyone wanted. At the Hong Kong event (taking place last night for those of us in the …
Apple’s Earnings Miss Blamed on Rumor Mongering
October 19, 2011, 8:39 amYesterday something happened that hasn’t happened since 2001. Apple missed its quarterly earnings numbers.
It’s an interesting phenomenon because it had nothing to do with the death of Steve Jobs. The company just didn’t sell as many iPhones and iPads as it thought it would. What is also interesting is Apples’ long history...
Getting Social Traffic on the SERPs Without SEO
October 19, 2011, 8:14 amIt's coming up on a year since Matt Cutts announced that social signals are absolutely used as ranking factors for your content, but that's not what I'm going to talk about here. I'm going to talk about other ways th.
8 Tips to Improve Quality Scores
October 19, 2011, 8:14 amQuality score is Google's way of calculating each of your keywords importance to what you're doing. It measures how relevant your keyword is to your ad text, to a users search query, your landing page, how fast your website loads, what keywords are on your landing page and a variety of other factors. The following are 8 tips to help you improve...
Yahoo Revenue Drop Attributed to Microsoft Deal
October 19, 2011, 7:59 amYahoo released its earnings report for Q3. This includes revenue excluding traffic acquisition costs of $1,072 million for the quarter, down 5% year-over-year. Income from operations also decreased 6% to $177 million compared to $189 year-over-year.
Google's Encrypted Search Meets the Myopic SEO
October 19, 2011, 7:28 amIf there was a ever a group of people that can have blinders on when it comes to how the rest of the world views the online space it's the SEO crowd. Now the SEO world has been given a new thing to fret over and it should be fodder for hand wringing blog posts from now until whenever. Google has announced that over the near future they will be...
Google’s Encrypted Search Meets the Myopic SEO
October 19, 2011, 7:20 amIf there was a ever a group of people that can have blinders on when it comes to how the rest of the world views the online space it’s the SEO crowd. Now the SEO world has been given a new thing to fret over and it should be fodder for hand wringing blog posts from now until whenever.
Google has announced that over the near future they will...
Frequency Capping in AdWords Retargeting Campaigns
October 19, 2011, 7:13 amFall is officially here and seasonal advertising is kicking in. As usual, when we start the march toward the holidays, the advertisers dust off their PPC jackets and see what tricks they can pull out of the sleeves to improve upon their performanc.
SEO content marketing roundup, week ending October 19th
October 19, 2011, 7:02 amThere's always room for improvement: such is the mantra of this week's latest and greatest web-writing news. Content marketers address ways to improve reader engagement, SEO & search pro's discuss myriad ways to better the craft, while social media marketers talk influencers and enhancing user experience.
Technology 4 StartUp Britain Week: Attracting Customers With SEO and PPC
October 19, 2011, 6:32 amWhen you are managing your own business there are many things to think of. Getting the right technology in place may not be the first thing you think off but doing so could save you time, money and help you find customers. We were at opening of Technology 4 StartUp Britain Week to give you a live report of all the sessions via our @adCenter...
Google dropping analytics keyword data - what does this mean?
October 19, 2011, 6:26 amFor anyone who missed it yesterday, Google announced on their Blog that they would be "protecting personalized search results" by encrypting search queries made whilst signed into your Google account. Which, they go on to explain, means that "websites you visit from our organic search listings will still know that you came from Google, but won't...
Search Personalization & the User Experience
October 19, 2011, 6:21 amHi there. My name is Dave and over the next few months I shall be bringing my own geeky style of SEO to you, the fine readership of Search Engine Watch. For those of you not familiar with this wandering web Gypsy, my thing is looking at SEO from a.
The Journey to Social Business Marketing
October 19, 2011, 5:25 am[Note from Lee: Social Business is everybody's business when it comes to modern internet marketing . IBM's social business efforts are really at the forefront of this trend. Ben Edwards is the VP of Digital Strategy at IBM and leads the strategy, design and development of IBM's marketing and communications in the digital realm. Ben joins us today...
How Technical SEO Procrastination Hurts Your Redesign Effort
October 19, 2011, 5:15 amJeff Louella's article discusses some common mistakes when implementing technical SEO and why it's important to incorporate SEO from the beginning of a site redesign as opposed to a "quick fix of titles and metas" before a site launches.
Post Panda: Affiliates Guide to Surviving Google - a4uexpo London 2011
October 19, 2011, 4:07 amToday myself and Daniel Bianchini gave a presentation at a4uexpo London 2011 on how to survive Google's panda algorithm update. In case you missed it, we've posted both sets of slides online here: The 4 Hour Affiliate Week - Kevin Gibbons, A4UExpo London 2011 View more presentations from Kevin Gibbons . A4 u panda-slap-db View more presentations...
Should an Intern Be Handling Your Social Media?
October 19, 2011, 1:12 amShould an intern be handling your social media? The long and short answer is no. I've worked with plenty of interns in my 12+ years in the professional world. Some have been great and some were less than stellar. With interns, you can never be sure of what you're going to get or how fast they are going to burn out. While college-aged interns may...
7 Lessons Learned Running an SEO Agency
October 19, 2011, 12:05 amPosted by neilpatel This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. My first real company was an SEO agency. I was only 17 years old when I started it and I had no clue...
Why Google+ Has Uphill Battle Vs. Facebook: Sean Parker
October 18, 2011, 11:35 pmTo my mind, the best question put to Sean Parker (he of Napster fame) here at the show in San Francisco Oct. 17 was whether or not Google+ had a shot at challenging Facebook and its massive user base of 800 million people. Citigroup analyst Mark Mahaney asked: "What's the chance you think that 3 or 5 years from now Google+ really takes share from...
Dynamic Views: seven new ways to share your blog with the world
October 18, 2011, 10:33 pmAs we said a few weeks ago when we launched a completely rebuilt, streamlined authoring and editing experience, we're in the process of bringing you a much improved and modernized Blogger. The next phase of these updates starts today with seven new ways to display your blog, called Dynamic Views. Built with the latest in web technology (AJAX,...
Dennis Goedegebuure's Thoughts on Changes in Google Analytics
October 18, 2011, 9:11 pmI contacted Dennis and asked him what he thought because after working at Ebay for nearly 10 years I know referral data had to be important to him. Dennis on Google Analytics As has been said already by others online, these changes will have a large effect on how marketeers will be able to track their success online (I would recommend the views of...
Article Recap on the Google Analytics "Secure" Change
October 18, 2011, 8:56 pmHere are some articles we found after the big GA announcement about referral data from searches not being available from those logged in to Google. If you see any other articles this week please let us know and we will add them.
GoAnimate Unveils New Political Characters and Backgrounds
October 18, 2011, 8:00 pmGoAnimate, which offers free web applications that enable marketers to create their own animated videos, has released of a new collection of political characters and backgrounds focused on the United States Presidential election.
The new collect...
YouTube Adds Merch Store, Google+ Integration, Tests Related Videos Layout
October 18, 2011, 6:48 pmYouTube is getting a batch of hot new features, including a "merch store" for music partners; a new sign-up process for indie labels; the option for users to integrate their YouTube and Google+ accounts; and a new "related videos" format.
The Me...
Search Alliance Global Algo Transition Update
October 18, 2011, 5:15 pmIt is with great pleasure I'd like to share that Yahoo! has completed the algorithmic transition to Bing in all global markets (except Korea), across desktop and mobile, for all Yahoo! and syndication traffic. This has been a huge effort spanning 20-plus months involving many people across Yahoo! and Microsoft. Only Korea, which involves a...
Google Shutting Down Buzz and 4 Other Services
October 18, 2011, 4:35 pmGoogle announced that several products will be shut down by January 15, 2012. This includes Google Buzz, Code Search, the University Research Program for Google Search, iGoogle social features, Jaiku, and several APIs associated with these service...
New Social Network Pays You to Chime.In
October 18, 2011, 4:24 pmFor all of you who got up this morning thinking, "I wish there was a new social network I could join," I've got good news for you. As of this very morning, you can sign up and start contributing to Chime.in, a complete new and different kind of social media site. Okay, I could hardly write that last sentence without laughing, but I do give owners...
Apple Earnings Call: Tim Cook Expresses Gratitude for Steve Jobs Condolences
October 18, 2011, 4:24 pmApple released its Q4 earnings report. While it missed some estimates, it still had a record September quarter and all time record for iPad and Mac sales. Though iPhone sales were down, it was still a record September quarter for …
comScore Announces Date for Third Quarter 2011 Financial Results
October 18, 2011, 4:14 pmcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced it will report its third quarter 2011 financial results after U.S. financial markets close on Wednesday, November 2, 2011. In conjunction with this announcement, management will host a conference call and webcast on Wednesday, November 2 at 5:00 p.m. (ET) to...
Carson Palmer, Dry Oreos, and Shia LaBeouf
October 18, 2011, 4:09 pmTwitter is a wonderful place for one-liners. To be funny on the site, you've got to be sharp and practice economy of language. You've only got 140 characters to make an impression.
SEO Software, iPhone Photos & Obesity
October 18, 2011, 4:09 pmToday's infographic round-up features one looking at an SEO software survey, one looking at iPhone photo stats, and one looking at how fat people are. View other daily infographic round-ups here.
Discussion: Impact of Google's Encrypted Search?
October 18, 2011, 3:58 pmWe usually do our "Discussion of the Week" on Wednesdays, but this news seems worth getting started a day early. Google has just announced plans to begin encrypting searches and outbound clicks by default for logged-in users searching on Google.com. Let's talk about the impact that this decision will have for online marketers, website owners, etc....
Apple Releases Q4 Earnings
October 18, 2011, 3:53 pmApple just posted its earnings for its fiscal year 2011 fourth quarter. The company missed on a lot of the estimates out there, but still posted a record September quarter, with all-time record Mac and iPad sales.
Google Turning the Lights Out on Organic Data - Opinion by Tony Verre
October 18, 2011, 3:53 pmNews - Google, in an effort to secure better user privacy, is effectively turning the lights out on signed-in Google Account users in Google Analytics as well as other analytics packages. And, true to Google nature, this change doesn't affect Paid Search, just organic. The Double Standard Google makes the double standard seem easy. Paid search...
Facebook Creepiness, How Google's Cars Work & iPhone History Animated
October 18, 2011, 3:22 pmWe've got an interesting mix of videos making the rounds today. They range from creepy and weird to just plain cool. I'll let you decide which ones you think are the coolest (but seriously,
SEO Software Survey 2011 [Infographic] by SkyRocket SEO
October 18, 2011, 3:22 pmSkyrocket SEO surveyed 420 participants worldwide on which SEO tools they use and what they use them for. if you are not sure which tools to use or you want to find some extras this survey could be very helpful.
SEO Under Attack - The Google Analytics Keyword Data Apocalypse
October 18, 2011, 3:22 pmGoogle announced today they're going to take a step toward user privacy by hiding keywords used by searchers signed into their Google accounts. We'll leave the discussion regarding their real reason for doing so for another day or someone else to blog about. Me, I'm going to talk about what I think this means for the industry and why I think so...
No Love for Luvs: The Worst Ads in America
October 18, 2011, 3:22 pmThe people have spoken and Consumerist has tallied the votes. The Worst Ad in America 2011 is Luv's Diapers "Poop, There it is." And they couldn't have made a better choice. It can be hard to advertise diapers without going into the realm of bodily functions, but this nasty commercial takes the. . . dare I say. . . cake? It's even worse than last...
Facebook Creepiness, How Google’s Cars Work & iPhone History Animated
October 18, 2011, 3:14 pmWe’ve got an interesting mix of videos making the rounds today. They range from creepy and weird to just plain cool. I’ll let you decide which ones you think are the coolest (but seriously, how can it not be the …
GeoEye Using Google Earth Builder for Commercial Distribution of their Data
October 18, 2011, 3:07 pmPosted by Dylan Lorimer, Google Earth and Maps for Business Product Manager Since 2008, Google has worked with GeoEye to publish millions of square kilometers of satellite imagery to Google Earth and Maps users. In addition to the imagery the company shares with Google, GeoEye also collects satellite imagery for licensing by numerous governments...
Quantum Levitation Will Blow Your Mind
October 18, 2011, 3:07 pmLet me preface this by dispelling any thought that you might have that I know anything about the quantum physics that makes all of this possible: I don't know anything about the Quantum physics that makes this possible.
Google Whores Out Users With False Privacy Claims
October 18, 2011, 3:02 pmSo today Google announced that they have turned on SSL by default for logged in users, a feature that has been available for a while on encrypted.google.com. The way they set it up, as explained in this post , means that your search query will not be forwarded to the website you're visiting and that they can only see that you've come from an...
Google Panda Update: More Recovery Stories
October 18, 2011, 2:51 pmGoogle's Panda update has been shaking up the web for better or worse all year, and for the longest time, there wasn't a whole lot in the way of recovery stories. Eventually,
Droid RAZR Release Date Early November, World's Thinnest LTE Smartphone
October 18, 2011, 2:05 pmIt's a good time for people needing a new smartphone, as a couple of high-profile devices are dropping around the same timeframe. Last week,
How to Search Multiple Social Media Sites at Once
October 18, 2011, 1:55 pmSocial networks such as Twitter and Facebook are where recommendations are made and informed decisions take shape. The trends in social media can determine whether a company's new marketing campaign or price structure succeeds or fails. It may be safe to say for many companies today that there is no growth without success in social media. If...
Publisher News: Do Banner Ads Make You Blind?
October 18, 2011, 1:55 pmAlso: Yahoo! Search focuses on answers, not links; obsess your way to success; and fine-tune your QR code campaigns Debunking "banner blindness" syndrome: Some critics say banner ads aren't effective and even produce a "blinding effect" that makes them invisible to viewers. " Pish-tosh! ", counters Natalie Drugan of Adotas, citing an Online...
Droid RAZR Release Date Early November, World’s Thinnest LTE Smartphone
October 18, 2011, 1:45 pmIt’s a good time for people needing a new smartphone, as a couple of high-profile devices are dropping around the same timeframe. Last week, the new iPhone 4S went on sale and current projections show that it has done pretty …
Apple FY 11 Q4 Earnings Set to Be Released
October 18, 2011, 1:27 pmLater today, Apple will report its earnings for its fiscal year 2011, fourth quarter. It's hard to imagine that it won't have been an impressive quarter. In its FY 11 Q3 report in July, Apple posted revenue of $28.
We're at Digital Hollywood and ANA Masters of Marketing This Week
October 18, 2011, 1:21 pmAs the nights draw in up here in Seattle, the organisers of Digital Hollywood and ANA Masters of Marketing have provided an opportunity for some of our team to postpone the onset of SAD and provide advertisers and marketers with some valuable insight and a whole lot of fun in California and Arizona this week. In Marina del Rey, conference goers at...
Infographic: What Consumers Want From Brands
October 18, 2011, 1:16 pmNew Yahoo! and BBDO study reveals the reality behind marketing assumptions Storytelling was the buzzword at Advertising Week this year. After all, in the span of just a few years, social media has shifted traditional outbound marketing into two-way conversations between brands and consumers. A new Yahoo! study reveals how marketers navigating this...
4 Pillars of Consumer and Advertiser Behavior in Retail Mobile Advertising
October 18, 2011, 1:00 pmApproximately 100 million tablets and smartphones are in the marketplace. As more and more of these devices get into the hands of consumers the way in which search market evolves for both consumers and brands is critical.
For consumers, this spa...
Demand Media Giving Top Writers Assignment Priority? [Unconfirmed]
October 18, 2011, 12:56 pmDemand Media is no stranger to controversy, and while the company has clearly taken a much firmer stance on content quality this year, it's leaving some writers lacking a significant source of income.
Demand Media Giving Top Writers Assignment Priority
October 18, 2011, 12:40 pmDemand Media is no stranger to controversy, and while the company has clearly taken a much firmer stance on content quality this year, it’s leaving some writers lacking a significant source of income. Editor’s note: This article has been updated …
Stylists-to-the-Stars Rob and Mariel Are Back to Help With Your Halloween Costume Decisions
October 18, 2011, 12:20 pmCelebrity stylists Rob Zangardi and Mariel Haenn who have styled stars including Jennifer Lopez, Rihanna, and Will and Jada Smith are back with tips to pull together amazing (and affordable) Halloween costumes. Whether its dressing like a rock star, going retro fabulous or channeling your inner Nicki Manaj, Rob and Mariel have you covered. Check...
Step-by-Step Instructions for Setting Up Your Radius Targeted Campaign in Microsoft Advertising adCenter
October 18, 2011, 12:15 pmBack in July, we announced that radius targeting for Bing and Yahoo! Search had gone live on both PC and mobile. Radius targeting allows you to target ads to users who are in a certain geographic location. Specifically, you can target ads to users in.
Look Out Politicians - Animated Videos Just Got Easier To Make
October 18, 2011, 12:05 pmThe political season is in full swing in the U.S. and, as expected, the cartoons, sketches, and late night jokes, are all in full swing as well. Although some of these humorous pieces are meant to be critical, the majority of them help to lighten the somber mood of politics, which is exactly what GoAnimate intended to do when it announced its new...
Samsung Rips iPhone Screenshot For Galaxy Player Promo
October 18, 2011, 12:05 pmDid Samsung just use a 3-year-old screenshot from Google maps on iOS on a promotional page for its new Galaxy Player Android-powered media device?
2011 Web Analytics Review [Infographic] by KISSmetrics
October 18, 2011, 12:05 pmIn August KISSmetrics created a fantastic infographic and we want to share it. Google has been doing an ongoing study of web browser behavior.
Optimizing 3 Types of Content on YouTube, Flickr, SlideShare
October 18, 2011, 12:00 pmEveryone's primary goal in search optimization is to get their own site's content to rank first (or as close as possible to first) for specific keywords. If, however, you are having a bit of trouble doing that, it doesn't hurt to help content...
What Online Beauty and Personal Care Shoppers Want
October 18, 2011, 11:49 amPrice' and an emotional connection Unless you've got money to burn, price is a factor in every purchase. And ironically, the cheaper an item is, the more price may be a deciding factor. Consumers may be willing to spend lavishly on home theater equipment, but who wants to pour money down the drain on a bar of soap? That makes a category such as...
Look Out Politicians – Animated Videos Just Got Easier To Make
October 18, 2011, 11:42 amThe political season is in full swing in the U.S. and, as expected, the cartoons, sketches, and late night jokes, are all in full swing as well. Although some of these humorous pieces are meant to be critical, the majority of them help to lighten the somber mood of politics, which is exactly what GoAnimate intended to do when it announced its new...
The 60-30-60 Framework: A Non-Writer's Help Guide
October 18, 2011, 11:22 amAn interesting view about how to write for the web.
Netflix Eyeing New Episodes of Reno 911!
October 18, 2011, 11:18 amAnd by "eyeing," I mean Netflix actually wants to further its commitment to the content production side of the entertainment business, something they've already established with the House of Cards endeavor. While original programming is one thing,
Google Offers Expands Into New Markets
October 18, 2011, 11:18 amGoogle announced the further expansion of Google Offers today. The company says it has launched the product in 13 U.S. cities since the initial launch in Portland, Oregon, and has 25 more markets on the way. Today,
Siri, and the Wide World of Accents
October 18, 2011, 11:18 amOne of the biggest draws of the brand new iPhone 4S, besides the faster speeds and better camera, is the voice assistant program Siri (and more generally the speech recognition software).
Google Buzz: Dig Google Get a Buzz or a Hangover?
October 18, 2011, 11:18 amSince the launch of Google+ in June, the new social network has grown rapidly to over 40 million users. On Friday, Google announced that they would be closing down Google Buzz in an effort to fully concentrate on the further development and growth of Google+. Bradley Horowitz, the vice president of product at Google, said the following in a blog...
Top Sites Going Global with Translator API
October 18, 2011, 11:18 amThe ability to use language and the capacity to translate between languages is one of the characteristics that define us as humans. Over the last decade, world class researchers - both at our own research labs and around the world have been working on the problem of machine translation, the results of which you are able to enjoy today on Bing and...
Google Refreshes Google Docs Presentations, Adds 50 New Features
October 18, 2011, 11:03 amGoogle announced a major refresh of Presentations in Google Docs, adding 50 new features, including transitions, animations, new themes, drawings, and rich tables. "A year and a half ago, we released completely new document, spreadsheet and drawing editors.
Announcing Google Earth Pro 6.1: New Features and Easier to Use!
October 18, 2011, 10:11 amPosted by Coleman Rusnock and Dan Cohen, Google Earth Pro team We are pleased to announce the newest release of Google Earth Pro ! Version 6.1 focuses on user experience improvements that empower professionals to make faster geographic-related business decisions. Google Earth Pro is a simple yet powerful tool used by industry professionals all...
Can Twitter Beat Facebook and Google+?
October 18, 2011, 10:02 amAs you might imagine, there’s been a lot of talk about social networks at the Web 2.0 Summit, and particularly the escalating three-way battle among Facebook, Google and Twitter. While Google and Facebook have had their fair share of announcements …
Content Recycling Tips - SEO Video Lesson
October 18, 2011, 10:01 amSince content is anything that is public and shareable, it can spread across multiple platforms. That's why it's so important to ensure consistent branding and messaging with your content recycling campaign. Make sure images, logos, author bylines, contact information and other pertinent information are consistent with each other. This makes it...
YouTube And Viacom: Viacom Refuses to Accept the Loss
October 18, 2011, 9:59 amApparently, one of the main rules of corporate level lawsuits is if you at first don’t get your way, try, try again until you find a judge that agrees with your constant complaining. Just ask Viacom and YouTube, or, well, …
The Art of Finding Ideas
October 18, 2011, 9:41 amEvery writer who has ever lived has lusted after ideas. Where are they, how do I get them, and how do I keep them coming? If you've been writing long enough, you know that " like Solomon " there is nothing new under the sun. Try as you might to sweat them out of your head or pull them gently from the stars above, there are no new ideas . So, relax...
How search engines might weight the relevance of anchor texts
October 18, 2011, 9:36 amA recently published patent application of Microsoft gives further insight on how search engines use the anchor text in links to rank web pages. Not all links are created equally even if they use the same anchor text.
Nexus Prime Release Date Hinted, Launch Confirmed By Japanese Carrier
October 18, 2011, 9:25 amWith the Google/Samsung Hong Kong event just a few hours away, one major Japanese wireless carrier has let the news regarding the upcoming Nexus Prime (Galaxy Nexus) slip a little early. According to a tweet from the carrier,
Watch A Creepy Dude Facebook Stalk You With "Take This Lollipop"
October 18, 2011, 9:10 amWhenever you see that now-famous Facebook allow box, the one that allows applications access to all your awesome personal data in order to work properly, do you still feel a tinge of trepidation?
The Power of Slideshare for Inbound Marketing
October 18, 2011, 9:01 amAs online marketers we’re always looking for that secret something that’s going to give us the edge over competitors. Recently I had a breakthrough moment inspired by Rand. I watched his recent presentation on “presentation tips” over on slideshare and was struck by this slide:Making Presentations Better View more...
Watch A Creepy Dude Facebook Stalk You With “Take This Lollipop”
October 18, 2011, 8:41 amWhenever you see that now-famous Facebook allow box, the one that allows applications access to all your awesome personal data in order to work properly, do you still feel a tinge of trepidation? Do you imagine the worst – that …
QR Codes, Email, and Mobile Marketing: Tools for Small Businesses to Compete Digitally
October 18, 2011, 8:39 amThis is a guest post by Julian Rockwoord, a product manager at Signal . For small businesses, marketing often takes a back seat to day-to-day operations. They acknowledge that marketing is important; yet there are only so many hours in the day. Compounding the challenge: Consumer use of emerging technologies is moving faster than a typical...
25 Tips For Giving Your PPC Campaigns a Boost
October 18, 2011, 8:23 amPaid search or pay-per-click (PPC) advertising can yield substantial returns on investment, but also needs careful control to keep budgets in check. To make sure you maximize your ROI but minimize your risk, consider the following. The Basics .
Google and Twitter Just Can't Agree on Search Deal
October 18, 2011, 8:23 amIn July, Google's arrangement with Twitter to index all tweets, make them searchable in realtime and have a REAL historical search database of tweets that goes back further than the recent past (a trick that Twitter itself can't seem to figure out) came to an end.
4 B2B Social Media & SEO Blunders to Avoid
October 18, 2011, 8:13 amThere are some things that you can't take back: including what you release on the Internet. With over 93% of B2B marketers using social media , online sales has very much become a social business. As marketers we need to do our best to present as well online as we do in person (if not better). Creating an effective online marketing plan amongst...
Google and Twitter Just Can’t Agree on Search Deal
October 18, 2011, 8:09 amIn July, Google’s arrangement with Twitter to index all tweets, make them searchable in realtime and have a REAL historical search database of tweets that goes back further than the recent past (a trick that Twitter itself can’t seem to figure out) came to an end. It was a blow to both parties because Google lost a valuable piece of...
Interview with Alan Bleiweiss, search marketing expert & king of rant
October 18, 2011, 7:58 amToday we're honored to share our interview with Alan Bleiweiss , the outspoken search marketing industry leader widely known for his unabashed views (and rants). A recognized author, speaker, and character, Alan is now the Director of Search Services at Click2Rank Consulting based in Lacey, Washington. So what led you to the involvement you've had...
Microsoft Unveils First Ever Multi-Product Christmas Advertising Campaign
October 18, 2011, 7:52 amDid you watch The Gadget Show last night? If you did, youll probably have seen the first UK showing of the TV advert from our new global campaign, which showcases Windows, Windows Phone, Xbox for Kinect and Office within a real-life family scenario. The campaign, led by US ad agency Crispin Porter + Bogusky, includes activity across TV, digital...
Is Youtility the Future of Marketing?
October 18, 2011, 7:41 amEver since the first caveman tried to sell a rock to another caveman, we’ve been relying upon some variation of the same marketing song and dance. It doesn’t matter if the message is conveyed via smoke signal, carrier pigeon, direct mail, TV, or flashy banner ad, the plea is the same:
“We’ve got good stuff, wanna buy some?”
What...
Google Wallet In Action
October 18, 2011, 6:46 amAbout a month ago, we wrote about the introduction of Google Wallet . The video below comes from the Google Mobile blog . The point is to show Google Wallet in action and the general reaction to the service. There are plenty of smiling faces and strong reactions. What it not so clear is whether the reaction is to the Google Wallet functionality...
France Opens .Fr Domains To Whole Of Europe
October 18, 2011, 5:44 amOn the 6th December .fr (France) and .re (Reunion) domain names will be available for registration to all European Union citizens. Afnic, the non-profit entity managing the French top level domain names attribution, has until now only allowed companies and individuals residing in France to buy a .fr domain. Afnic will also activate the domain...
Turkey Has Third Most Engaged Online Audience in Europe
October 18, 2011, 5:18 amcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of internet usage in Europe and Turkey, showing that of Europe's 372 million unique visitors, Turkey accounts for 23.1 million unique visitors during August 2011. The United Kingdom showed the highest engagement with users spending an average of...
Google To Shut Down Code Search, Google Buzz, Jaiku iGoogle and Others
October 18, 2011, 4:59 amGoogle made some announcements of services it is planning on closing.
Google Panda Update Continues
October 18, 2011, 4:30 amWebmasterWorld Members discuss the latest Google Panda update of the last few days.
Dear Potential SEO Clients, Please Don't'
October 18, 2011, 1:07 amFair warning, this post may come off as a bit of rant. However, all of these tips stem from real experiences I've had with real potential SEO clients (usually with more than one). There are a lot of blog posts out there about how to hire an SEO firm (I freely admit that I have written some tips myself!), but most of them deal with what a potential...
What's New in SEO for October 18, 2011
October 18, 2011, 12:20 amWe have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: A fall sweep Google provides an update regarding why they recently decided to shut down some products and turn others into features of existing products. WHAT'S NEW THIS WEEK...
Interviews in Search: Avinash Kaushik
October 18, 2011, 12:15 amPosted by gfiorelli1 This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. One of the things I like the most is to ask questions. Yes, I was one of those unsupportable little...
Google Promotes Online Safety With 'Good to Know' Campaign
October 18, 2011, 12:00 amGoogle is about to launch its first online safety campaign. Teaming with the Citizens Advice Bureau (CAB), Google will promote “safe computer usage” for users: by logging out of computers when they're finished using them, specialized c...
Google, Apple, Amazon Facebook Square Off in Cloud, Mobile, Social
October 17, 2011, 11:39 pmThese are exciting and excruciating times to be a Google watcher. One of the things I've tried to pay the most attention to in the past 3 years are emerging threats that rise up to challenge Google. I mean, they've got search as we now know and use it down cold, right? So I like to pay mind to either the new kids on the block - Facebook - or the...
Google Places Now Get Automatic Updates from Users, Crawls
October 17, 2011, 10:15 pmGoogle is giving more trust to user reports on the address, hours, and operating name of businesses. Submitted updates will show up regardless of business verification, though business owners will receive a notice and have the option to halt the c...
Reserve Your Spot at MarketingSherpa's B2B Marketing Summit in San Francisco
October 17, 2011, 10:12 pmThere is still time to register for the 2011 San Francisco B2B Marketing Summit October 24th-25th. The program will feature 4 tactical training sessions, 5 attendee activities and expert panels all geared towards helping you optimize your marketing funnel. The revamped B2B Summit is taking a more hands-on approach to B2B marketing than ever...
Facebook's Wall of Shame Infographic by Wordstream
October 17, 2011, 6:42 pmWordStream released a very cool infographic today that details Facebook's criticisms, missteps and outright failures over the seven years since its inception. It is a must see due to the fact that every part of it is so true! © 2011 WordStream, Inc.
HTML5 and SEO: New Strategies for Optimizing Code
October 17, 2011, 6:12 pmThe evolution of HTML has been a long transition away from how things look and toward what things mean. Gone are the days when web pages were cobbled together in HTML tables to compensate for limited layout controls.
Recommendations For Better Analytical Decision Making Power and Prowess
October 17, 2011, 6:11 pmImagine a crowd of over a hundred nerdy analysts cheering not just applauding for a panelists comment at the recent Washington Analytics Association : If I just lick the spoon Ill get a nice sugar high and make a lot of bad decisions. I want predictive analytics, not just scorecards and dashboards. It was music to the nerdy ear, describing...
Understanding Quality Guidelines for Microsoft Advertising adCenter
October 17, 2011, 5:04 pmThe ideal search experience is for a user to enter a keyword, see ads related to that keyword that create expectations, and get a landing page that fulfills the expectations and promise of the ad. The user is provided with the information or product they want. There is no guessing as to who the company is, whats being offered, what the customer...
Don't be afraid of fake reviews
October 17, 2011, 4:49 pmby Mike Moran
Last week, I talked about how you really do know what to say in social media. I got lots of nice feedback on that post, but I know that some of you are still skeptical. I know that some of you still believe that old PR maxim to never dignify a scurrilous story with a response. Or that some criticisms are "one-day stories,"...
Google Launching an MP3 Store, Say Label Execs
October 17, 2011, 4:40 pmGoogle's Cloud-based music service may soon give users both the option to buy music and have the highest quality version of their song played back. However, Google is still struggling to win over the labels.
What Google Music Is Looking For
Ac...
Google Wallet Adds Featured Offers, More Partners Live
October 17, 2011, 4:19 pmGoogle Wallet officially launched about a month ago on the Sprint Nexus S 4G. Today, Google announced that more Google Wallet Merchants are now live. American Eagle Outfitters, The Container Store, Foot Locker, Guess, Jamba Juice, Macy's,
Check My Links Chrome Extension - A Link Builder's Dream
October 17, 2011, 4:03 pmPosted by jrcooper This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Not too long ago I was dead link building with the Mozilla Firefox LinkChecker Add-on . I started...
Got Milk? Online Grocery Shopping Soars in Asia, Fails in US
October 17, 2011, 3:53 pmNo one in the US thinks twice about buying a book or DVD online, but when it comes to groceries, that's a whole different mind set. According to Nielsen's 2011 Global Online Survey, only 20% of Americans said they were likely to try online grocery shopping. Compare that to Asia where 77% of the respondents said they were happy to have their dinner...
iPhone 4S Must Be Reserved for Apple Retail Store Purchase
October 17, 2011, 3:48 pmApple announced today that iPhone 4S sales topped 4 million in the device's first 3 days of availability.
Correlating Search and New Auto Purchases
October 17, 2011, 3:37 pmAs the 2012 automotive models continue to roll out throughout 2011, consumers in the market for a new vehicle are increasingly searching online for automotive makes and models. Online users have increased their share of overall vehicle make and model searches by 37% for the 4 weeks sending October 8, 2011 as compared to the same time frame 2 years...
Steve Jobs Song Created With Only Apple Sounds, Plus More iPhone 4S Siri Fun
October 17, 2011, 3:17 pmToday's video round-up is mostly Steve Jobs and Siri-related, but there are also a couple Google-related videos worth watching, and well as one from Sophos on identity theft. View more daily video round-ups here.
Ain't Nothing but a "G" Tile, Baby
October 17, 2011, 3:12 pmby Mike Krumboltz The event: The World Scrabble Championships. The place: Warsaw, Poland. The alleged crime: The theft of a "G" tile during a game. The proposed solution: Strip-search the accused. Seriously?: Yes, seriously. We all know people who take the game of Scrabble a little too seriously. But even your ultra-competitive Aunt Frances has...
Facebook Failures, Twitter Manners & Content for SEO
October 17, 2011, 2:31 pmIn today's infographic round-up, we get a look at Facebook's "Wall of Shame," manners on Twitter, how content pertains to SEO. View more daily infographic round-ups here.
Sears Embraces Online for Offline with in Store WiFi and iPad Access
October 17, 2011, 2:20 pmA few weeks ago, I went to Best Buy to purchase a new printer. We got it down to two options and wanted to compare the specs but a lot of the information was missing from the shelf tag. Next best thing, ask the salesman, who politely suggested we could find that information online. Good idea, except that my favorite electronics retailer doesn't...
Questions Surround the Death of Van Gogh
October 17, 2011, 2:10 pmby Mike Krumboltz Vincent Van Gogh was the poster boy for geniuses who were appreciated only after they died. Not one of his paintings sold during his lifetime. But while his creativity remains unquestioned, a new theory surrounding his death has raised questions about how he died. CBS's " 60 Minutes " ran a story about two journalists who believe...
The Complete Google Panda Reference Guide
October 17, 2011, 2:01 pmEverything you need to know about Google's Panda algorithm (up to the most current iteration) all in one place. Get explanations about each Panda roll-out as well as timeline.
The Walking Dead, Whole Grains, and Herman Cain Pizza Jams
October 17, 2011, 2:00 pmTwitter is a wonderful place for one-liners. To be funny on the site, you've got to be sharp and practice economy of language. You've only got 140 characters to make an impression.
Integrating SEO & PPC: 3 Areas to Explore
October 17, 2011, 2:00 pmA plethora of articles have been written about the convergence of SEO and PPC, most of them fairly elementary. I think everyone understands that, at least from a keyword level, each channel can (and should) inform and reinforce the other. That ide...
Sesame Street YouTube Channel Hacked, Showed Porn For 20 Minutes
October 17, 2011, 1:44 pmIt was a big deal when Sesame Street came to YouTube (it came to Hulu and iTunes at the same time).
BrightEdge Launches S3 Platform with Social Site Audit
October 17, 2011, 1:24 pm25 percent of the top 1000 websites have adopted Facebook plugins, with over 65 million Likes and home page Shares generated since the last major Facebook update a year ago. As Facebook evolves from social graph to Open Graph, marketers continue t.
Nexus Prime Release Date As Early As November 10th?
October 17, 2011, 1:24 pmWe know that the big Google / Samsung mobile event is going down on October 19th, and we know that one of the big reveals set to take place at said event is the new Google OS, Android 4.
Google Panda Update: Cutts Confirms Another Tweak
October 17, 2011, 1:08 pmAs previously reported, Google's Matt Cutts tweeted out on October 5 to "expect some Panda-related flux in the next few weeks, but will have less impact than previous updates (~2%).
5 Tools for Creating Awesome SEO Reports
October 17, 2011, 1:08 pmDo you spend hours hacking around Microsoft Excel every month to create a compelling SEO report for your clients, knowing that they are probably not going to get read or even opened? In my post below I have provided five tools that can help improve your SEO reports, taking them from being the standard Excel spreadsheet to a report that can be...
The NFL & Fantasy Football: A Match Made in Search Heaven
October 17, 2011, 12:00 pmIt’s October, which means that football season is in full effect! Suffice to say I was eagerly anticipating a resolution to the NFL lockout to ensure there would actually be a season.
I can’t even begin to wonder what I would do on F...
The 2011 Web Analytics Review [Infographic]
October 17, 2011, 11:38 amWeb Analytics infographic based on Google’s ongoing study of web browsing behavior.
YouTube Merch Store Aims to Make YouTube a Musical Hub
October 17, 2011, 11:36 amYouTube, which has over 800 million monthly visitors and three billion daily video views, recently announced a new feature: Merch Store. The new service will allow YouTube's users to download music, purchase merchandise, and buy concert tickets through YouTube's partners. Christian Weitenberner, the senior technical account manager for YouTube,...
Four Different Types of Specializations You Can Do In SEO to Get More Clients
October 17, 2011, 11:31 amAlmost all professions evolve in a similar manner. First we see the build-up in demand, but with fewer or no qualified professionals to take up the job. Therefore the jobs are occupied by the unqualified yet somewhat experienced guys possessing more than average skills in that particular field (usually coming from a related profession). After .
Walking Dead, Bing Offer Walk-On Zombie Role
October 17, 2011, 11:20 amSunday night was the big premiere of season 2 of AMC's hit zombie survival show The Walking Dead, based on the brilliant graphic series created by Robert Kirkman and Tony Moore. Although season 2 is already a wrap,
Google Says "Anti-Google" Patent Analyst Gets Microsoft Funding for Patent Study
October 17, 2011, 11:00 amIt's no secret that Google and Microsoft don't like one another. Now, Google is pointing out that a patent analyst, which Google's Matt Cutts says "often takes anti-Google stances," is conducting a study on FRAND-committed patents,
Google Says “Anti-Google” Patent Analyst Gets Microsoft Funding for Patent Study
October 17, 2011, 10:59 amIt’s no secret that Google and Microsoft don’t like one another. Now, Google is pointing out that a patent analyst, which Google’s Matt Cutts says “often takes anti-Google stances,” is conducting a study on FRAND-committed patents, which is being commissioned …
Did the BlackBerry Outage Save Lives?
October 17, 2011, 10:44 amLast week BlackBerry users from across the globe experienced outages with their service. Some of the reported problems included: accessing the web, using BlackBerry messenger, roaming in Europe, and even accessing their email.
Dan Wheldon Dies, Racing Community Pays Respects on Twitter
October 17, 2011, 10:29 amAs you may know, IndyCar champion Dan Wheldon died after a huge crash in a Las Vegas race on Sunday. His death has been considered a huge blow to sports, and obviously an all around tragedy.
iPhone 5 Rumor: A6 Processors Supplied By Samsung?
October 17, 2011, 10:29 amAccording to industry sources, Apple will continue their relationship with Samsung and use their processors in the upcoming iPhone. The source said that Samsung is ramping up production of quad-core A6 processors, the Apple-designed chip,
Trackur Adds Google+ Monitoring
October 17, 2011, 10:19 amCan you believe that I now have to get permission from Frank to tell you about Trackur news. Something about integrity and transparency'. Well, after promising to disclose that I am the CEO of Trackur (as well as the publisher of Marketing Pilgrim), he agreed to let me tell you about Trackur's big news. Google+ monitoring has now been added to all...
Blackberry Apologizes For Outage With Free Apps
October 17, 2011, 9:27 amLast week, Blackberry suffered service outages that affected millions of users all across the globe. Unsurprisingly, people found this to be anywhere from a minor to a significant annoyance - as functionality was affected in different ways for different people.
Neil Patel’s Guide to Writing Popular Blog Posts
October 17, 2011, 9:27 amSome solid blog writing tips from one of the better-known bloggers/thought leaders in our industry.
Dan Wheldon Remembered By IndyCar Sponsor Bob Parsons
October 17, 2011, 9:12 amOn Sunday, the sports world was hit with the tragic loss of IndyCar champion Dan Wheldon. The two-time Indianapolis 500 winner died after a massive 15-car crash at the Indy 300 race in Las Vegas. He was 33. Wheldon,
iPhone 4S Sales Top 4 Million in First 3 Days
October 17, 2011, 9:12 amApple just announced that the iPhone 4S topped 4 million in sales for its first weekend of availability. On top of that, over 25 million customers are already using iOS 5 in the first five days of its release.
How to Write a High-Quality eBook in 30 Days
October 17, 2011, 9:12 amWhat if, 30 days from now, you had a finished, well-crafted eBook sitting on your hard drive, ready to distribute and sell? That might sound next-to-impossible to you, but it's not. Every November, over 200,000 people worldwide take part in NaNoWriMo " "(inter)National Novel Writing Month". NaNoWriMo participants aim to write 50,000 words during...
Mastering The Content Workflow
October 17, 2011, 9:01 am[Note from Lee: While I fervently pursue the home stretch of writing my own book " Optimize ", I've asked a few friends to share their thoughts on topics such as Content Marketing, SEO and Social Media. This post comes from Rebecca Lieb , who I've known since her days at ClickZ, then Econsultancy and now she is digital advertising and media...
iPhone 5 Rumor: The Last Steve Jobs Release
October 17, 2011, 8:56 amIt sounds like consumers will get one last contribution from Steve Jobs in terms of new Apple devices, from the sound of it, and that might very well be the iPhone 5.
Report Says Retail Paid Search Conversion Rates Dropping
October 17, 2011, 8:46 amWhen you think about paid search advertising on a search engine like Google, Bing or Yahoo do you care about how much is being spent there in total or are you focusing on your conversions? Most marketers will say conversions rule the day for obvious reasons. That's why a recent study from IgnitionOne is interesting in that it shows a Q3 trend of...
Mobile SEO is a Myth
October 17, 2011, 8:09 amI hate the term "Mobile SEO." What exactly is it? Besides being a buzzword thrown around at every conference, seminar, and new business pitch it's a topic that nobody seems able to accurately explain. Google it; the results are all over the place. In a perfect world, there would be no need for mobile SEO at all. It's an emerging topic that, thanks...
Blogger's block? Time crunch? 5 easy ways to reuse your blog posts
October 17, 2011, 7:28 amCrunched for time? Uninspired? Suffering blogger's block? Or maybe you just need to take a break already, maybe even - dare you say it - a vacation? You're not alone, by any means. A lot of bloggers struggle with the occupational hazard of being chained to creating exceptional content on a regular basis - even if their muse, time, and sanity are...
Choose the Right Keywords for Your Website
October 17, 2011, 7:08 amArguable the single most important thing you can do for your site, keyword research and selection form the cornerstone of the rest of your SEO campaign. The keywords you choose will affect you can find your site and with what search phrases. Your keywords will also help shape the content you write, as you need to incorporate your target keywords...
Facebook Missteps and Failures [Infographic]
October 17, 2011, 6:52 amSometimes it can feel like a bit of a hobby to point out the relative shortcomings of Facebook. If you ever want to see just how much time some people have on their hands just watch the comments after Facebook posts a service update either on their blog or their company page. Rarely do people talk about the update. Instead they use it as a...
How does Google Make Money?
October 17, 2011, 6:32 amToday's Infographics Mondays series looks at Google Adwords costs. Google set another record with its Q3 2011 revenue reaching USD9.72 billion (USD9billion in Q2 2011) representing a 33% increase vs Q3 2010. Around 70% of Google's revenue is generated by Google Adwords and 27% by Google Adsense . See where Google is making its money, what...
Cloud Computing - What Is It And How Can It Help Me?
October 17, 2011, 4:13 amIf you come to the adCenter blog regularly you may have noticed that a few guest bloggers have joined our ranks recently. We like the way they share their business insights to complement our adCenter updates and tips on how to get the most out of your PPC campaigns . Recently someone talked me through cloud computing and what Microsoft does for...
Get a Linklove video for FREE
October 17, 2011, 3:06 amPosted by willcritchlow Every so often, I think we're crazy and that we give too much away. Then I remember that all the best things we have came from giving away more than we thought was reasonable. So in that spirit, and because we love all you SEOmoz subcribers so much, we have decided to give away one of the hour-long HD videos from our...
Google Aggressively Enters Make Money Online Niche
October 17, 2011, 2:45 amEven if you are in a seedy vertical that you think Google wouldn't touch with a 10 foot pole, Google may still be gunning for you! Recall that when Google bought DoubleClick, Larry Page wanted to keep running the Performics SEO & SEM shop : Google would spin Performics out of DoubleClick, and sell it to holding firm Publicis. Only one major force...
5 Tips for Choosing the Right Keywords for Your Site
October 17, 2011, 1:02 amArguable the single most important thing you can do for your site, keyword research and selection form the cornerstone of the rest of your SEO campaign. The keywords you choose will affect you can find your site and with what search phrases. Your keywords will also help shape the content you write, as you need to incorporate your target keywords...
YouTube Offers Chance to Buy Music Merchandise
October 17, 2011, 12:47 amYouTube gets 800 million visitors a month. A lot of that is focused on music videos. As a classic rock fan I can now see video of bands from when I was growing up that I only dreamed of seeing when these acts were in their heyday. I now have to avoid getting caught up in a jaunt down nostalgia lane on YouTube from which I could lose significant...
Google Voice Starts Photos, MMS on Sprint
October 16, 2011, 11:24 pmGreat news for Google Voice users. The phone calling application, which lets users route phone calls to several phones using one phone number, will now allow users to receive photos and other multimedia messages from Sprint subscribers . Google said any multimedia attachments will display on their mobile forwarding phone and in their e-mail inbox...
New YouTube features for music artists
October 16, 2011, 11:24 pmWith 800 million people per month coming to YouTube , you have a pretty big stage to share your music, and now we're adding features to also make YouTube your box office, merchandise table and music store. The Merch Store We're launching a feature called the Merch Store that will allow YouTube partners to offer fans merchandise directly on your...
Social Networking Accounts for One Third of All Time Spent Online in Malaysia
October 16, 2011, 9:26 pmcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the latest report on Internet usage in Malaysia including insights into the top online destinations, content categories and video viewing behaviors. The report found that Social Networking accounted for one third of all time spent online in Malaysia in August...
Best of the Web : BOTW Constantly Evolving the Web Directory
October 16, 2011, 7:08 pmFor years on SEJ we've been a proponent of listing sites web directories as a form of traditional organic link building. And over these years many web directories have come and gone. As linking gets less oriented on brute force anchor text overload and moreso is taking a natural approach, sometimes it can be very easy to overlook the fundamentals.
Indianapolis 500 Winner, Dan Wheldon, Dies in Wreck [VIDEO]
October 16, 2011, 6:53 pmDan Wheldon, who won the Indianapolis 500 in 2005 and 2011, has died after a fiery 15-car wreck at the Las Vegas Motor Speedway.
The future of online bookmarking
October 16, 2011, 11:00 amHow do you ensure that you will find your way back to a fascinating blog post, favorite song, hilarious video or fascinating blog? Bookmarking used to be the answer " first in the browser, then online to ensure access across computers and platforms. But the game is changing and in the future you might be using other tools to safeguard that vital...
Social Signals & SEO: Focus on Authority
October 16, 2011, 10:19 amI'm a big believer in the increasing role of social signals in search. Likes, +1s, and social links are still a noisy signal, which affects their use by search engines. In addition, it should affect how you view your social strategy from an SEO pe.
Siri on iPhone 4, More Siri & A Shampoo Robot
October 16, 2011, 10:03 amWho says you have to have an iPhone 4S to use Siri? The first video shows it on an iPhone 4 (which has been reduced in price since the 4S was released). Check out the rest of the vids too.
Steve Jobs Day Proclaimed for California
October 16, 2011, 9:17 amCalifornia Governor Jerry Brown has declared today (Sunday, October 16) Steve Jobs Day in the state of California. As previously reported, Apple is holding a memorial service for Steve Jobs today at Stanford University,
YouTube now has movies in the UK
October 16, 2011, 8:15 amBack in May we brought new release movies and more for rent to YouTube in the US . Last month, we took it to Canada . Now, over a thousand full-length feature films from major Hollywood and British studios are available for rent in the UK at youtube.com/movies . We've got some cracking films to keep everyone entertained through the upcoming winter...
Who Are You Writing Blog Posts For
October 16, 2011, 8:04 amEither the content makes or break your websites' success. The perfect formula is shared within this article. Feel free to check it out when you have some time.
How to clean up your act and your timeline on Twitter
October 16, 2011, 5:41 amIn this day and age, it's probably fair to say that we're all aware of the value of Twitter - both on an interpersonal level and in a business context - so I'll spare you the "why everyone should be on Twitter" blurb. Those 'in the know' will know that following the right people is important in terms of reaching out to an appropriate audience -...
Guess What? Social Media Measurement Doesn't Have to Be Hard
October 16, 2011, 5:36 amWhat is it about social media measurement that makes it so hard for people to grasp? It is it really that it's so hard, or is it that people are missing the point? According to Dave Fleet, the Vice President of Digital at Edelman in Toronto, marketers often make it harder than it is.
Guess What? Social Media Measurement Doesn’t Have to Be Hard
October 16, 2011, 5:30 amWhat is it about social media measurement that makes it so hard for people to grasp? It is it really that it’s so hard, or is it that people are missing the point? According to Dave Fleet, the Vice President of Digital at Edelman in Toronto, marketers often make it harder than it is.
You Can Pay for Attention, or You Can Earn It
October 15, 2011, 7:50 pmPosted by randfish Last night, I was feeling under the weather, lying on the couch and watching a college football game on television when this advertisement comes on: It's clever, right? JC Penney realizes something every SEO, social media marketer and viral content builder has known since they got into web marketing: People don't like being...
adCenter Maintenance this Coming Saturday
October 15, 2011, 7:40 pmUI, API and Desktop will be unavailable for approximately 12 hours This Saturday, October 15, you'll have lots of options for keeping busy: attending your kid's soccer game, watching college football, or, if you're in southern California like us, enjoying some beautiful, summer-like weather. The one thing you won't be able to do is manage your...
New Ad Land Cartoon: An Ode to Steve Jobs
October 15, 2011, 7:40 pm"i" want one! Apple co-founder and marketing genius Steve Jobs passed on to the great central processor in the sky last week, while the Yahoo! Advertising Blog team was at Advertising Week in New York. As you might imagine, Jobs' passing elicited some comments from conference-goers . Weeks before,
Mutated Search Queries
October 15, 2011, 5:42 pmGoogle has recently began mutating search queries far more aggressively. In the past they would change search queries if they thought there was a misspelling, but now they have taken to changing keywords that are spelled correctly to align them with more common search results. As one example, [weight loss estimator] is now highly influenced by...
Facebook Timeline Profiles May Arrive Soon; But You Could Just Get it Now
October 15, 2011, 5:00 pmFacebook's Timeline Profile design has still yet to be officially released to the public due to privacy concerns and a trademark dispute, but the latest rumors are that they will be made public on the 19th of October, according to The Next Web.
...
Linden Lab Must Stop Tinkering With Our Income
October 15, 2011, 2:00 pmI feel as if I should preface this with a warning label: Potential Controversy Ahead. But then I realized I'd have to put that on almost every column, and then I'd have to make a graphic and then it all just starts to sound like a project and I th...
70 Percent of Companies Ignore Customer Complaints on Twitter
October 15, 2011, 10:32 amDespite increasing numbers of customers using Twitter to publicly complain about brands, the vast majority of companies respond in the exact same way….with the quiet of contempt.
Steve Jobs Memorial Service on Sunday
October 15, 2011, 10:21 amApple is holding a memorial service for Steve Jobs on Sunday, October 16 for a few select invitees. According to a report from the Wall Street Journal, some of the biggest names in Silicon Valley are invited to the event, …
Google's Horowitz Talks About Moving On From Buzz
October 15, 2011, 9:50 amAs you may have heard, Google announced that it will be shutting down Google Buzz. The truth is, many of us have been waiting for Google to make the move.
Google’s Horowitz Talks About Moving On From Buzz
October 15, 2011, 9:42 amAs you may have heard, Google announced that it will be shutting down Google Buzz. The truth is, many of us have been waiting for Google to make the move. Even when Google gave webmasters the +1 button to add …
Cup of Joe: Is Social Media Marketing Dying?
October 15, 2011, 7:16 amLast week I had the honor of attending and speaking at Search Exchange in Charlotte NC (along with the likes of Andy Beal). My talk was about building brands social media. As I was preparing for my talk I felt kind of weird about the topic. The truth is, to build a brand in social media effectively you have to do a lot and spend a lot, and I mean...
IRS Audits Google's Off-Shore Tax Strategies
October 14, 2011, 9:15 pmGoogle's profit reporting for and the distribution of "intangibles" to foreign divisions is under review by the IRS, which is reviewing for illegal tax evasion strategies. The SEC and a French probe have conducted similar reviews.
Google's Forei...
Optimize for Better Facebook and Yahoo! Search Visibility
October 14, 2011, 5:03 pmMillions search Facebook every day. Millions search Yahoo! every day. You can optimize for both Ever see someone share an article on Facebook that looked something like this? Would you guess that this link leads to a video of a skate contest? Probably not. Not only is there no image to go along with the article, the title is confusing, there's no...
Facebook Gives Developers New Authentication Tools, Insights
October 14, 2011, 4:42 pmFacebook announced that it is making new developer tools announced at f8 available to developers and users. That would be the redesigned Auth Dialog and a new authentication flow,
Google+ Adds Real-Time Searching and Hashtag Support
October 14, 2011, 4:30 pmGoogle+ is refining its search by adding real-time results and additional support for hashtags.
The first feature, real-time search results, allows users to click either the "Most recent" or "X more recent posts" to see the current real-time ...
iPhone 4S, The Thing, and Drunk Pizza Making
October 14, 2011, 4:27 pmTwitter is a wonderful place for one-liners. To be funny on the site, you've got to be sharp and practice economy of language. You've only got 140 characters to make an impression.
iPhone 4S Camera Sample, Talking to Siri & A Broken iPad
October 14, 2011, 4:12 pmToday's videos include some discussion about Amazon's Silk browser, a discussion with Siri, a sample of the new iPhone 4S's HD video, and plenty other goodies. Don't miss the Pee-wee Herman PSA. View other daily video round-ups here.
Avengers Trailer Breaks iTunes Record
October 14, 2011, 4:12 pmBesides generating a great deal of feedback, Marvel Studios released a press release saying their new trailer for next summer's The Avengers broke records for being the most downloaded trailer ever at iTunes.
Skype & Facebook's Wall of Shame
October 14, 2011, 4:12 pmIn today's infographic round-up, we look at one shared by Wordstream that was inspired by Facebook's recent iPad app release. There's also a more positive FB-related infographic. Then there's one from Skype. View more daily infographic round-ups here.
What SEOs Must Learn from Adwords Folks
October 14, 2011, 4:12 pmPosted by Fryed7 This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. AdWords folks. They're the traders of the online marketing world. They spend their time analyzing...
Skype & Facebook’s Impact on the College Experience
October 14, 2011, 4:05 pmIn today’s infographic round-up, we look at one about Facebook’s impact on the college experience, and one shared by Skype and Microsoft as the the latter’s acquisition of the former has been completed. View more daily infographic round-ups here. OnlinePHD.org …
Is a Controversial Campagin Worth the Risk?
October 14, 2011, 3:28 pmVisit Dr. Pepper’s Facebook Fan Page right now and you’ll see this message:
“Because of the new ad campaign, I finally have a reason to give up my Dr. Pepper love affair for water. Thank you! “
The woman is upset because Dr. Pepper’s new social media marketing campaign is aimed at men and only men. The “Ten for...
Fun With the iPhone 4S
October 14, 2011, 3:20 pmThe iPhone 4s officially launched today " Friday, October 14 " and by most accounts, the newest member of the iDevice family is selling rather well. In fact, one of WebProNews' chief contributors, Josh Wolford,
iPhone 4S Launch Day: What Are Your Disappointments?
October 14, 2011, 3:20 pmRemember when Apple held their big "Let's Talk iPhone" event back on October 4th, and they didn't announce the iPhone 5? Instead, we were handed the iPhone 4S,
Does SEO Help Or Hurt User Experience?
October 14, 2011, 3:05 pmJeremy Schoemaker, who runs the popular Shoemoney blog, wrote a post about a year and a half ago called "Where My Hatred of SEO Comes From".
Google Says Good-Bye to Buzz
October 14, 2011, 2:55 pmSit down. I'm about to tell you some extremely upsetting news. Google is shutting down Google Buzz. Take a moment. I know it's a lot to absorb. It's a story we've seen unfold time and again. The romance that goes south when he finds someone new and more exciting. I'm not saying Google+ is necessarily to blame, but face it, how could Buzz have ever...
Google Music Store In The Works?
October 14, 2011, 2:49 pmIt looks like Google might jump into the music sales business, as people familiar with the matter say that Google is planning on opening an online music store in the near future. Of course,
New Facebook Feed Lowers Post Impressions, Increases Likes & Comments [Study]
October 14, 2011, 2:49 pmAn early-stage study from EdgeRank shows the Facebook's new "hybrid feed" is decreasing the exposure of posts while increasing post interaction. Companies on Facebook should adapt their strategy to match a new set of priorities. The Hybrid News .
This Is Why You're Stupid, or How to Deal with Criticism on the Internet
October 14, 2011, 2:12 pmBlogger Susannah Breslin writes, "I’ve been writing online professionally for over a decade and blogging since 2002. Once you start writing on the Web, you discover that a necessary skill for survival is developing a thick skin."
Announcing the Distilled SearchLove Startups Competition Winner
October 14, 2011, 2:02 pmAsk and you shall receive! After launching the SearchLove Startup Competition on the 22nd of September, Distilled saw a flurry of tweets followed by a huge amount of awesome entries. With so many to choose from it was very hard to pick a clear winner so we didn’t – we picked two!And the Winners Are…1st Place Winner(s)Both...
9 Characteristics of an In-House SEO
October 14, 2011, 2:00 pmOne question I get asked a lot is “Are you more of a ‘technical SEO’ or a ‘marketing SEO’?” This question used to puzzle me a bit in the beginning as in my head the answer was pretty clear: I’m a marketer ...
No Quick Fix: Google+ Traffic Continues Downward Trend
October 14, 2011, 1:48 pmOver the past few days there has been a lot of buzz surrounding the coverage of Google+, particularly focusing on the measured 60% downward trend seen in the site's traffic as reported by Chitika Insights. In further investigation of this matter, Chitika researched traffic patterns of the social network to determine whether the downward trend...
Is Amazon Silk More Awesome or Scary?
October 14, 2011, 1:17 pmWhile the web browser space isn't typically the most exciting area, there is a quite a bit of hype around Amazon's entrance into the market. The Internet retailer introduced Amazon Silk in conjunction with its announcement of Kindle Fire,
Rome Sweet Rome, A Story From A Reddit Thread, To Become Feature Film
October 14, 2011, 1:13 pmWho said internet comment threads are a waste of time? Apparently, if you’re creative enough, your musings can become the basis for a major motion picture. Warner Bros. has purchased the rights to “Rome Sweet Rome,” a story about U.S. …
Google Buzz Gets Killed, Along with Code Search, Jaiku, iGoogle Social Features
October 14, 2011, 1:02 pmWhen Google launched Google+, it didn't take long for some of us to speculate about the demise of Google Buzz. Now, we don't have to speculate much more because Google has come out and said they're shutting it down,
Link Assistant's Rank Tracker - A Complete Review
October 14, 2011, 12:56 pmLink Assistant's Rank Tracker Reviewed Link Assistant offers SEO's a suite of tools, under an umbrella aptly named SEO Power Suite , which covers many aspects of an SEO campaign. Link Assistant provides the following tools inside of their Power Suite: Rank Tracker - rank tracking software WebSite Auditor - on-page optimization tool SEO Spy Glass -...
Leveraging User Research for More Effective Feature Prioritization
October 14, 2011, 12:48 pmSome of the best guidance to identify high priority features comes from the research you have about your users. Here's how you can use that insight to make the 'right' decisions.
Crushing Barriers to Launching an SEO Firm " Part 5: Personality
October 14, 2011, 12:41 pmThe last barrier to entry when launching an SEO firm is the most intangible one " your It's "will" more than "wealth" that makes a startup succeed. personality. Suffice to say, it takes a special kind of person to be able to start a company. You need to be a self-starter, have the confidence required to sell your product and market yourself as an...
Articles and syndicated content - help or hindrance?
October 14, 2011, 12:15 pmDictionary.com shares this meaning of syndication (see #8) when used as a verb: to publish simultaneously, or supply for simultaneous publication, in a number of newspapers or other periodicals in different places : Her column is syndicated in 120 papers . In most cases, being syndicated is seen as a positive thing. Youve hit the big time,...
A Deal is Not Always Such a Great Deal
October 14, 2011, 11:55 amThumbtack.com put out some research last week suggesting that many daily deals in the local services industry are priced equal to or higher than the average local price of the service. In other words,
Google Music Store to Compete with iTunes in Near Future
October 14, 2011, 11:39 amFive months ago, after failing to reach agreements with record labels and publishers, Google launched a cloud based music service that was essentially a cloud based locker service for individuals who already owned music. Prior to launching the scaled down service, Google had negotiated with the music labels for over one year and eventually offered...
iPad 3 Rumor: Release Date Early 2012 Hints Production Numbers
October 14, 2011, 11:24 amToday is a huge day for Apple as the launch of the new iPhone 4S began early this morning. Scores of people camped out or arrived in the wee hours of the morning to get in line to purchase the …
Former eHow Owner Impressed With Site's Direction
October 14, 2011, 11:08 amDemand Media's eHow site is no stranger to controversy. It's often been criticized for saturating the web with content of questionable quality, but the company has heard these complaints loud and clear,
Former eHow Owner Impressed With Site’s Direction
October 14, 2011, 11:03 amDemand Media’s eHow site is no stranger to controversy. It’s often been criticized for saturating the web with content of questionable quality, but the company has heard these complaints loud and clear, and has been making numerous efforts to bring …
Ice Cream Sandwich Teased From Android's New Twitter Account
October 14, 2011, 10:53 amSomething delicious is coming' According to the @Android Twitter account, we can expect a chocolatey, creamy Ice Cream Sandwich in our near future. The Android account tweeted for the first time Thursday afternoon,
Ice Cream Sandwich Teased From Android’s New Twitter Account
October 14, 2011, 10:41 amSomething delicious is coming… According to the @Android Twitter account, we can expect a chocolatey, creamy Ice Cream Sandwich in our near future. The Android account tweeted for the first time Thursday afternoon, even though the account itself has existed …
Bitly's Take On Social Search
October 14, 2011, 10:22 amSocial search is an interesting animal, mostly because there are so many different approaches. There's realtime search, like we've seen from Google+ and Topsy in the last week. There's Google's social search,
Bitly’s Take On Social Search
October 14, 2011, 10:04 amSocial search is an interesting animal, mostly because there are so many different approaches. There’s realtime search, like we’ve seen from Google+ and Topsy in the last week. There’s Google’s social search, which simply sprinkles social results throughout its web …
Simple works, but which flavor of simple?
October 14, 2011, 10:01 amYou can say this a thousand times and it's never as interesting to people as it should be (until they see the financial result and it affects them directly): changing a single, unassuming word in an ad headline can have major repercussions on response and ROI. Here's today's micro case study. I'm working on some ads that promote a giveaway for...
Are Google's Local Efforts in Trouble?
October 14, 2011, 9:56 amGoogle is often given the edge in taking control of the whole local discovery thing. Considering recent developments that may not be the case at all. The short term conventional wisdom regarding the new iPhone 4S is going some way to changing that. Its impact on the mobile world is that the voice recognition "engine" for the smartphone, Siri, is...
Steve Wozniak Gets His iPhone 4S Like The Rest Of Us
October 14, 2011, 9:51 amIf you were in line Thursday evening or Friday morning at the Apple Store in Los Gatos, CA, you probably saw a familiar face in the crowd.
Are Google’s Local Efforts in Trouble?
October 14, 2011, 9:43 amGoogle is often given the edge in taking control of the whole local discovery thing. Considering recent developments that may not be the case at all.
The short term conventional wisdom regarding the new iPhone 4S is going some way to changing that. Its impact on the mobile world is that the voice recognition “engine” for the smartphone, Siri,...
Google No Longer Waiting For You To Update Your Business Listing
October 14, 2011, 9:16 amGoogle announced that it is now updating business listings on Google Places for businesses, rather than waiting for businesses to do it. That’s not to say that you can’t update it yourself, but Google basically says it will do so …
Recap: Informative Articles Tweeted This Week
October 14, 2011, 9:15 amSEO - Google Maps On Right Side Of Web Results - How I Found 400 Qualified Link Prospects In Eight Minutes - The Importance of Split Testing a Prospect Conversion System - 60 SEO tips & Online Marketing techniques for ecommerce Websites - Google's free Page Speed Online tool has graduated from Google Labs. - How to Create a Custom 404 Page - Local...
How To Take Your Keyword Research To A Higher Level
October 14, 2011, 9:10 amGood actionable post detailing keyword research beyond initial Google Keyword Tool usage.
3 Tested Email Marketing Templates You Can Use Right Now
October 14, 2011, 9:00 amIf there's an art to email marketing , it's being able to write messages that are simultaneously : Interesting content, and Persuasive sales pitches Unfortunately, most emails are either pure content or pure pitch. But when you merge those two elements, you can see a large (and long term) increase in sales. I'm going to give you precise examples...
Hulu No Longer for Sale
October 14, 2011, 9:00 amThere has been a lot of talk about who will be buying Hulu, and Google has been repeatedly named as a possibility for the one who would get it. It would, after all,
Nexus Prime, Ice Cream Sandwich Launch Rescheduled
October 14, 2011, 9:00 amIt looks like we have another official date set for the big Android 4.0 Ice Cream Sandwich OS release. Invitations have been seen out for the rescheduled Google / Samsung event, now taking place in Hong Kong on October 19th.
Microsoft Skype Acquisition Now Official
October 14, 2011, 7:58 amMicrosoft's acquisition of Skype has now closed. The company paid $8.5 billion. Microsoft says the two companies will remain focused on connecting people across all devices, and accelerating both companies' efforts to transform real-time communications for consumers and enterprise customers.
Google's Third Quarter Revenue Up 33% Year Over Year
October 14, 2011, 7:17 amGoogle gets to have all the fun especially when it comes to quarterly earnings reports. Rarely is there any bad news and the third quarter of 2011 was no exception. As Larry Page reports from the Google investor relations announcemnent : "We had a great quarter," said Larry Page, CEO of Google. "Revenue was up 33% year on year and our quarterly...
Google’s Third Quarter Revenue Up 33% Year Over Year
October 14, 2011, 7:12 amGoogle gets to have all the fun especially when it comes to quarterly earnings reports. Rarely is there any bad news and the third quarter of 2011 was no exception. As Larry Page reports from the Google investor relations announcemnent:
“We had a great quarter,” said Larry Page, CEO of Google. “Revenue was up 33% year on year and our...
Dennis Goedegebuure's Advice on Creating Effective SEO & IT Relationships
October 14, 2011, 7:12 amI heard Dennis speak at the BlueGlass Tampa conference last month where he mentioned relationships with IT departments. Dennis worked at Ebay for nearly 10 years and he is now the VP of Internet Marketing at Geeknet. I thought he would be the best guy to ask about creating good and effective SEO /IT working relationships. There is much talk in the...
Before You Purchase SEO Software Consider This!
October 14, 2011, 6:46 amThere are plenty of SEO software solutions on the market for site owners to choose from. Marketing and SEO software is great for DIY site owners because it puts them soundly in the driver seat of their site's SEO. However, before you decide to go the software route, you want to make sure it's the right choice for you and your site.
Timely vs. Buffer - Which Timed Tweets Tool is Right for You?
October 14, 2011, 6:46 amIn my quest to find a more efficient and effective way to leverage Twitter, I've come across a plethora of new and interesting social media tools . Recently, I've been testing two tools that surfaced in my research, Timely and Buffer, which I classify as tweet timing tools. Timely is a product of the folks at Flowtown and Buffer is from the...
How B2B Search Engine Marketers Can Better Impact the B2B Buying Process
October 14, 2011, 6:41 amA recent research report developed by TriComB2B and the University of Dayton School of Business Administration provides insight into the B2B purchasers' decision making process. Key findings from the benchmark report, for B2B sea.
The Fed Plans to Monitor Google, Twitter, Facebook
October 14, 2011, 6:00 amThe Federal Reserve is receiving proposals for a "Sentiment Analysis and Social Media Monitoring Solution" that would track public perceptions on the economy and enhance the government's public communications.
Just the Facts
Before leaping int...
Google Questions & Answers from Matt Cutts Live Q&A on Sept 21 2011
October 14, 2011, 1:43 amThe head of Google's webspam prevention team, Matt Cutts was kind enough to conduct an impromptu 45 minute live Google questions and answers video chat on YouTube in September which I decided was so chalk full of content it would make a great article; it just took me a lot longer than I had expected to get done! Anyway, I tie it up with a fun ode...
4 Things to Consider Before Purchasing SEO Software
October 14, 2011, 1:06 amThere are plenty of SEO software solutions on the market for site owners to choose from. Marketing and SEO software is great for DIY site owners because it puts them soundly in the driver seat of their site's SEO. However, before you decide to go the software route, you want to make sure it's the right choice for you and your site.
5 Tips for Running a Successful Retargeting Campaign - Whiteboard Friday
October 14, 2011, 12:30 amPosted by Aaron Wheeler You've already got a lot of visitors coming to your site through your SEO efforts, but how many of those visitors convert on their first visit? If your site is like most sites, less than 5%. Those visitors that don't convert the first time around might come back to your site, but why not make the decision easier for them?...
Google Offers Tests More Targeted Daily Deals
October 13, 2011, 11:30 pmThis story originally appeared on ClickZ:
Christopher Heine wrote Google's Daily Deals Are Becoming More Targeted
An all-too-familiar email inbox scenario: the plumber, the school teacher, the accountant, the lawyer, the retail clerk, and...
Samsung Galaxy Nexus Launch Set for Oct. 19... in China
October 13, 2011, 11:24 pmAs promised, Samsung and Google have rescheduled their Galaxy Nexus launch event. It will now take place Oct. 19 in Hong Kong at 10:00 a.m. HKT. If you recall, the partners in Android were slated to launch the smartphone during their Samsung Mobile Unpacked event at CTIA Oct. 11 . However, the companies canceled the event, claiming they wished to...
September 2011 Search Engine Market Share from comScore, Hitwise
October 13, 2011, 10:25 pmGoogle’s U.S. search engine market share climbed back up above 65 percent in September, while Yahoo's share declined after two months of growth, according to comScore. While comScore shows Google market share just above 65 percent, Hitwise s...
Google Reports Q3 2011 Earnings, Record $9.72 Billion Revenue
October 13, 2011, 9:25 pmGoogle, which for the first time topped $9 billion in revenue in Q2, once again set another company record as it delivered a strong third quarter with $9.72 billion in revenue, a 33 percent increase over the $7.29 billion reported in Q3 2010.
Ne...
Google: Not Doomed
October 13, 2011, 8:44 pmWhat was Steve Yegge thinking? I'm sure that was what Steve Yegge himself was thinking after he inadvertently posted his already-famous internal rant that ranged from his former employer, Amazon's, massive shortcomings, to the current failure of his current employer, Google, to stop being great at product and to start getting platform.
Skype officially becomes a new business division within Microsoft
October 13, 2011, 8:39 pmWell, it's official. The Microsoft-Skype deal has officially closed as it was approved by the board of directors of both companies, as well as the FTC.
One-Year-Old Tries to Work Magazine Like an iPad
October 13, 2011, 6:51 pmby Claudine Zap The Apple iPad. So easy to use, a child can do it. A magazine? Well, that proves to be more of a challenge - at least for one very gadget-savvy baby girl. A video surfaced by CNET shows an adorable one-year-old working an iPad faster than most of us can think. But when the same techno-whiz kid is handed a magazine, the child of the...
Jen Brown of TODAY.com on Cross-Platform Storytelling - #AdVision
October 13, 2011, 5:40 pmWe interviewed Jen Brown, site director of Today.com, at Advertising Week and learned a bit about the magic behind one of televisions most popular morning programs. With a robust population of five million daily viewers tuning in from 7 to 11 each morning, how does TODAY.com create a cohesive online experience that appropriately compliments the...
StumbleUpon Offers Groups & Blogs Export Options Prior to Shutdown
October 13, 2011, 5:09 pmLast month on September 20, 2011, StumbleUpon started sending out emails to their users informing them that on October 24th, 2011, Groups, Themes, and both photo and html blogs would be discontinued . Stating the change was being made in an effort to focus attention on making sure the content that you discover through their system is high quality,...
Ads of the Week: Prius and Infiniti
October 13, 2011, 4:59 pmThere's one for everyone in the Prius family, while the Infiniti is anything but ordinary, with an ad to match True to the adage that good things come in pairs, the Yahoo! Homepage recently featured a one-two automotive showstopper, courtesy of the Prius family and a certain "infinitely" luxurious ride. As part of its "One for evEryone campaign,"...
WebmasterWorld Weekly Roundup October 13
October 13, 2011, 4:55 pmWebmasterWorld's weekly roundup of hot topics and discussions you may have missed in the last few days. (-Subscription required)
Google Translate for Android Now Does Conversation Mode in 14 Languages
October 13, 2011, 4:23 pmGoogle announced the launch of Conversation Mode for Google Translate for Android in 12 new languages. Previously, it was only available for English and Spanish, but now it's expanded to Brazilian Portuguese, Czech, Dutch, French, German, Italian, Japanese, Korean,
iPhone Update, Joel Osteen, and the French Revolution
October 13, 2011, 4:23 pmTwitter is a wonderful place for one-liners. To be funny on the site, you've got to be sharp and practice economy of language. You've only got 140 characters to make an impression.
Google Q3 Earnings Call: Page Talks Up Google+
October 13, 2011, 4:02 pmGoogle released its Q3 earnings report today. The company reported $9.72 billion for the quarter, a 33% year-over-year increase. More on the financials here CEO Larry Page said in the report,
Global Ad Spend Expected to Hit $500 Billion
October 13, 2011, 3:21 pmThough the economy still has us all singing the blues here in the US, eMarketer says that global digital ad spending will continue to shine on through. The rough estimate is $500 billion spent by the end of the year thanks in part to the rise in mobile marketing. As you can see from this chart (over there ->) North America is responsible for the...
Netflix, CW Partner To Stream Gossip Girl, Supernatural
October 13, 2011, 3:20 pmLet the Netflix bashing subside for a moment – it looks like they will be adding a bunch of popular streaming content to their catalog. They have announced a long-term deal with CBS and Warner Bros. to stream CW scripted …
Google Q3 Earnings Released, $9.72 Billion in Revenue
October 13, 2011, 3:16 pmGoogle has released its earnings report for the third quarter, beating expectations. This includes $9.72 billion for the quarter, a 33% year-over-year increase. Larry Page also included a Google+ stat update. "We had a great quarter," said Larry Page,
Google Engineer Publishes, Then Deletes Opinionated Google+ Rant
October 13, 2011, 3:01 pmGoogle engineer Steve Yegge posted a from-the-heart, no holds barred, balls to the wall indictment of Google's failings in planning, launching, and developing the Google+ social media platform. Unfortunately, it was late at night. He's.
Google Apps opens the door to savings for Mid-Atlantic Door Group
October 13, 2011, 2:35 pmPosted by Lena Furr, MIS Director, Mid-Atlantic Door Group. and Tom Ronayne, General Manager AIRO Tech. Editors note: Today's guest bloggers are Lena Furr, MIS Director for Mid-Atlantic Door Group and Tom Ronayne, General Manager of AIRO Tech, a technology services subsidiary of Mid-Atlantic Door Group, a 38-year-old specialty contracting company...
Sex Toy, Steve Jobs, and a Halloween House
October 13, 2011, 2:30 pmSteve Jobs is known for his great keynote speeches, but did you know that he pretty much pranked called Starbucks during one of them? For more daily video round-ups, go here.
iOS 5 Update Boosts Performance Of Your Apple Devices
October 13, 2011, 2:30 pmIf you had an experience anything like mine, the iOS 5 update was a complete pain in the ass. Not only did the process take hours but it failed halfway to completion and had to be restarted. All in all,
Who You Know, Nonprofit Social Media & the Connected Life
October 13, 2011, 2:30 pmIn today's infographic round-up, we're looking at one from Xonbi about the value of your contacts, one from Craig Newmark about how nonprofits use social media, and one GigaOm shared looking at data from SMA about the "connected life".
Ebay Prepares to Transform the Online Marketplace with X.Commerce
October 13, 2011, 2:19 pmeBay wants to transform the way we sell things on the internet and believe me, there's not a drop of sarcasm behind that statement. Technology has changed everything about the way we shop, but it seems like the retail industry is always rushing to play catchup. eBay says it's time to get ahead of the curve, and to that end, they've created...
Ultimate list of PPC advertising tools
October 13, 2011, 2:05 pmHere’s a peek at the tools that can help you manage a successful online advertising campaign. Today’s list is limited to PPC advertising tools. Tomorrow, we’ll have an ultimate list for social media advertising tools. And soon, we’ll circle back around with display and ad network advertising tools.
The End of Business as Usual: #AdaptorDie to Connected Marketing
October 13, 2011, 2:00 pmEvery once in a while, something shows up on the Internet that creates a game-changing shift in the way we view the world. In the context of online business, this happened to me in the fall of 2008 when I first saw the Conversation Prism deve...
Quality Score is now worth So Much More
October 13, 2011, 1:54 pmGoogle announced earlier in the month that they will be making some changes to their quality score algorithm. They say that overall relevance and the quality of your destination URL will contribute more to your quality score than in before. For the last 5 or so years Google has been making many changes to their quality score algorithm in regards...
Q3 Paid Search Spend Data Bodes Well for Google; Bing Continues to Slide
October 13, 2011, 1:43 pmQ3 paid search spend reports from Covario, Rimm-Kaufman Group and Efficient Frontier/Context Optional show the despite economic concerns, paid search growth is strong, with 23 and 24 percent year-over-year increase in spend in the U.S. and globall.
Google Q3 Earnings Set to Be Released
October 13, 2011, 1:28 pmToday, Google will reveal its Q3 earnings report, followed by a call at 4:30 EST to discuss it. Google reported a 32% increase (year-over-year) in revenue in its Q2 report in July at a record $9 billion for the quarter.
#MIMASummit: Avinash Kaushik Keynote on Improving Engagement Through Innovation
October 13, 2011, 1:23 pmPhoto from our interview with Avinash at SES Hong Kong The morning keynote speaker for the 2011 MIMA Summit was none other than Avinash Kaushik co-Founder of Market Motive Inc and the Digital Marketing Evangelist for Google. Avinash was a very funny and engaging speaker. Nothing was off limits during his keynote. Caught in the crosshairs of...
Demand Media Writers Offer Different Viewpoints of Assignment Reduction
October 13, 2011, 1:18 pmDemand Media recently alerted Demand Media Studios writers that it would be reducing the amount of assignments it would be given out. As discussed in a recent article,
Could Shopping Be the Next Big Phenomenon on Facebook?
October 13, 2011, 1:18 pmWith Facebook's latest changes, a lot of developers are rushing to get a piece of the company's new focus on applications. Sneakpeeq is one app that is partnering with Facebook as part of this new initiative and is excited about the opportunities with the Open Graph.
Toss This Camera For Awesome Panoramic Photos
October 13, 2011, 1:18 pmEnjoy taking photos? Enjoy taking panoramic photos? Enjoy throwing your camera into the air, high above your head? This is probably the product for you.
I think we need some time apart, it's not me, it's you
October 13, 2011, 12:14 pmReally good data driven post about customer engagement in social media.
A Google Sex Toy?
October 13, 2011, 12:06 pmWell, kind of anyway. Introducing the Googlher, perhaps the first sexual-related personal "device" that uses Google search to help the user, um, enjoy themselves " to put it in safe-for-work terms.
A Lesson in Testing From a Few Stray Dogs
October 13, 2011, 12:00 pmI recently took a trip to Nicaragua, where dogs roam the streets as a matter of course, and sitting outside at a restaurant is an exercise in self control as you try your hardest not to give part of your dinner to every stray that comes begging (f...
Google: An Economic Giant
October 13, 2011, 11:50 amAfter the markets close today, Google is scheduled to report third-quarter earnings, which will let investors know how Google's core business of search-related marketing is performing. When compared to $7.64 profit per share on $5.5 billion of total revenues during the third quarter of 2010, the estimate (whisper number) of $8.74 profit per share...
Raj Rajaratnam Sentenced To 11 Years In Historic Insider Trading Case
October 13, 2011, 11:25 amThe longest prison sentence ever dished out for the crime of insider trading has just been given this morning. Hedge fund billionaire Raj Rajaratnam was sentenced to 11 years in prison for insider trading practices that resulted in over $50 …
Google Gets Audited by the IRS
October 13, 2011, 11:20 amGovernment scrutiny is starting to go along with Google like grape jelly goes along with peanut butter. This time it’s not the DoJ or the FTC or the Senate, but the IRS – the United States Internal Revenue Service. A …
Announcing the Winners of "Decide Your Local Hotspot" Twitter Sweepstakes
October 13, 2011, 11:19 amCongratulations to the winners of the Bing Decide Your Local Hotspot sweepstakes. On September 29the, we asked you to share your favorite local places with us on Twitter. We got some great suggestions. We are excited to announce the 5 winners: @BillyPadgett , @scosby , @martiferg , @Judge_Dan , and @ericwilborn . Each of them will be receiving a...
Tweeting From Your Refrigerator? There's an App For That.
October 13, 2011, 11:04 amHow does a WiFi connected home appliance sound? One that would, theoretically, allow you tweet updates of your frequent trips to the fridge through the use of a computer touchscreen? Is so,
Report: AOL Continues to Push for Yahoo Deal
October 13, 2011, 11:04 amLast month, we looked at some chatter that was going around that AOL wants to merge with Yahoo, but that Yahoo was not too interested. A Bloomberg piece, citing "people familiar with the matter,
Tweeting About Your Refrigerator? There's an App For That.
October 13, 2011, 10:43 amHow does a WiFi connected home appliance sound? One that would, theoretically, allow you tweet updates of your frequent trips to the fridge through the use of a computer touchscreen? Is so,
Tweeting From Your Refrigerator? There’s an App For That.
October 13, 2011, 10:31 amHow does a WiFi connected home appliance sound? One that would, theoretically, allow you tweet updates of your frequent trips to the fridge through the use of a computer touchscreen? Is so, Samsung has just application-powered refrigerator with your name …
DuckDuckGo Ready to Go to the Next Level, Gets New Funding
October 13, 2011, 10:28 amDuckDuckGo just announced that Union Square Ventues is leading the company's first round of funding. Other investors include: Scott Banister, Jim Young, Jeff Miller, Joshua Schachter, Kal Vapuri, Joshua Stylman and Peter Hershberg. In a Union Square Ventures blog post,
iPhone 4S' Siri: Now With More Easter Eggs
October 13, 2011, 10:28 amFrom what we know about Siri, Apple's new voice assistant program for the iPhone 4S, is that it looks like a rather interesting addition to iOS. We know that it will give users the ability to transcribe text messages,
iPhone 4S’ Siri: Now With More Easter Eggs
October 13, 2011, 10:23 amFrom what we know about Siri, Apple’s new voice assistant program for the iPhone 4S, is that it looks like a rather interesting addition to iOS. We know that it will give users the ability to transcribe text messages, schedule …
5 Holiday Marketing Ideas to Boost Sales
October 13, 2011, 10:20 amIn this article, you'll find five marketing ideas that could help your business in this important shopping season.
Google Third Quarter Results: Revenues Of $9.72 Billion
October 13, 2011, 10:10 amGoogle reported revenues of $9.72 billion for the quarter ended September 30, 2011, an increase of 33pct compared to the third quarter of 2010.
Website architecture for SEO: learning the basics
October 13, 2011, 9:42 amThis post was written as a response to a direct request from @mitchholt . Apologies for the delay, but we thought it's better 2 months late than never! Website architecture is an important part of the overall search engine optimisation strategy. There is a large volume of literature covering the importance of website architecture with two separate...
Winklevoss Twins Continue Losing Streak
October 13, 2011, 9:26 amIn people crying warm, salty tears into piles of money news, it looks like Cameron and Tyler Winklevoss are going to have to hand over $13 million in legal fees to the law firm Quinn Emanuel Urquhart & Sullivan (QEUS). …
Step inside the map with Google MapsGL
October 13, 2011, 9:26 am(Cross-posted on the Lat Long Blog ) You're now one step closer to experiencing and interacting with a 3D mirror of the real world within your browser with Google MapsGL . Google MapsGL takes Google Maps and harnesses the power of Web Graphics Library (WebGL) to create far richer visuals and animations. WebGL is a new technology that brings...
You Know Your SEO Provider Sucks When...
October 13, 2011, 9:23 amby Stoney deGeyter
He doesn't know a thing about conversions or usability.
He thinks his way is the only way to do SEO.
Recommendations for your meta keyword tags are considered "critical."
When all your competitors are buying links but your SEO recommends "playing fair." (via chrisfaron)
You can't get them to return your calls or emails,...
Mafia Wars Virus Infected Air Force Drones
October 13, 2011, 9:19 amRecently, there were reports of a virus infecting the drone aircraft used by the United States Air Force, much like the one that leads this article. While the impact of the infection appears to be minimum, provided you take the …
BlackBerry's Latest Reputation Black Eye Could Be A Lethal Blow
October 13, 2011, 9:05 amIn business there are times where you almost start to feel sorry for companies because they can't seem to do anything right or catch any kind of break for any reason. It takes a while to get to that status though. Very few companies are given this kind of status. No company wants it. Ones that currently come to mind are Yahoo and Aol. You almost...
BlackBerry Outage Persists But Is Improving, CEO Issues Apology
October 13, 2011, 9:05 amBlackBerry Services are beginning to be restored in countries around the world following an outage that began in Europe and The Middle East and by Wednesday had spread to the Americas.
BlackBerry’s Latest Reputation Black Eye Could Be A Lethal Blow
October 13, 2011, 8:56 amIn business there are times where you almost start to feel sorry for companies because they can’t seem to do anything right or catch any kind of break for any reason. It takes a while to get to that status though.
Very few companies are given this kind of status. No company wants it. Ones that currently come to mind are Yahoo and Aol. You...
How to Use 3 New Facebook Features for Better Social Media Marketing
October 13, 2011, 8:50 amFacebook likes to keep us on our toes, right? They continue to evolve, thanks in part to the new competition from Google+. Facebook introduced three new features recently, including improved Photos , the Ticker , and Top News . The buzz surrounding Google+ is forcing Facebook to improve their features and differentiate their offering. Competition...
Eric Schmidt on Google+
October 13, 2011, 8:50 amFormer Google CEO and current Google Executive Chairman Eric Schmidt has finally appeared on Google+ after being mysteriously absent from the company's new baby. He's only got one photo on it so far, but it is awesome.
Why content optimization is key - thoughts about the InboundWriter report
October 13, 2011, 8:40 amRecently, InboundWriter released a report called The Impact of Real-Time Content Optimization: Does Access to Search and Social Intelligence Make You a More Effective Writer? Of course, you can guess that I'd be all over an SEO content writing study, so I definitely had to check this out. The report discusses three different content scenarios -...
foursquare's Radar Tells You When You Are Near Cool
October 13, 2011, 7:17 amFor a while now it seems like most reports about foursquare and its number of users has been stuck in the 10 million range. That's nothing to sneeze at for sure but one has to wonder what it will take to get the service to the next level of adoption. The company has been expanding beyond the check-in and for good reason since those who enjoyed the...
Simple Strategies to Maximize Your Website's Revenue
October 13, 2011, 7:17 amAs my career progresses in the merchant account space, I've had opportunities to observe and monitor sales figures for several major e-commerce sites. In analyzing the figures, I've come across a few interesting practices that can help merchants increase their bottom line and conversions with simple strategies. Whether you're an affiliate, an SEO...
foursquare’s Radar Tells You When You Are Near Cool
October 13, 2011, 7:06 amFor a while now it seems like most reports about foursquare and its number of users has been stuck in the 10 million range. That’s nothing to sneeze at for sure but one has to wonder what it will take to get the service to the next level of adoption.
The company has been expanding beyond the check-in and for good reason since those who...
Google+ Moves To Real Time Search and Now Supports Hashtags
October 13, 2011, 6:41 amNow some of the things that you would expect from Google for its Google+ social offering, like a real time search function (shouldn't this have been there at the launch? Let's ask Steve Yegge about Google+ to find out more ) and hashtag support are part of the service. I could try to milk some words here for sheer SEO value with regard to real...
How to Write Website Landing Pages for SEO, Readability and Ad Quality
October 13, 2011, 5:50 amMatthew Stibbe is CEO and writer-in-chief at Articulate Marketing , where he helps high-clients such as Microsoft, HP, Symantec and NetJets communicate clearly with their customers. He is also the founder of TurbineHQ.com , the easy the easy way to take care of office paperwork online, including an employee database, expenses, holiday and sickness...
7 Technical SEO Wins for Web Developers
October 13, 2011, 3:45 amAs an SEO agency, we often work with external web developers. They may be in-house working for the client or another agency like ourselves but focusing on web design and development. The level of SEO knowledge varies greatly from agency to agency and sometimes we are brought in to train developers on the parts of SEO they often influence...
Speedy Site Prospecting Using Social Metrics & Natural Language Processing
October 13, 2011, 2:45 amPosted by iPullRank We can all agree that a large timesink in outreach link building is site prospecting. Who really wants to spend the time to go through a bunch of pages on a site to figure out if the site is worthwhile? Further, if youre following the Throw Away Your Form Letters principles then you are looking for content on a blogger or...
4 SEO Tips to Get Your Site Ready for 2012
October 13, 2011, 1:17 amFor many companies across all industries, these last few months of the year get very busy very quickly. Strategies are being created, budgets are getting approved, performances are graded and ROI is evaluated. Everyone is getting ready for the big push into the first quarter of next year. Since SEO is so long term, it makes sense to start thinking...
Google+ Posts Now Tracked and Searchable on Topsy
October 13, 2011, 12:41 amTopsy, the "real-time search for the social web," has launched a Google+ post search. Along with that search, Topsy offers trend data for Plus. Topsy is best known for its Twitter-search capabilities, which ranks all tweets according to the auth.
Google+ Doomed By Lack of Platform Prowess?
October 12, 2011, 11:34 pmAnother Chicken Little has surfaced to cry the sky is falling on Google+, or at least talk about how much the social network blatantly mimics Facebook and that's why it won't succeed. Normally, this is grain-of-salt fodder from tech pundits like myself. But this rant comes from Jeff Yegge , a 6-year plus Google veteran who accidentally posted his...
Blog Posts to Read for October 13, 2011
October 12, 2011, 11:08 pmBelow you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! 5 Ways to Analyze Landing Page Data to Generate More Leads Instead of only focusing on whatever new initiatives you are launching,...
AdSense Publishers - How Many Invited to Alternate Networks?
October 12, 2011, 10:10 pmThere are some emails that are clearly bogus networks, link sellers. But there are a lot of other networks that are partners with large advertisers and advertising agencies.Have you been approached by these networks?Have you tested them out?
#MIMASummit: 6 Tips for Developing a Best Practices Approach to Social Media Measurement
October 12, 2011, 9:51 pmAll marketers wish they knew how to better measure results, engage their audience, and measure ROI. Chuck Hemann opens up by warning that he won't solve all of our problems but he will provide guidance on how to approach them. Proper Planning Prevents Poor Performance There are 5 key steps that each marketer must take to create a successful social...
Google +1's Arrive on Display Ads
October 12, 2011, 7:55 pmGoogle +1's have arrived on display ads according to Google. As we explained in our earlier preview of the addition of +1 buttons to display and mobile ads, user photos and recommendations will now appear on the ads themselves. If you are running...
7 content promotion strategies for healthier website traffic.
October 12, 2011, 6:51 pmA solid piece filled with tips, links to a bunch articles, and very actionable conclusions for those of you that are into organic conent and influencer marketing.
Reminder that AdChoices program is launching!
October 12, 2011, 6:47 pmOur AdChoices program launches tomorrow for Atlas Media Console clients! We are looking forward to bringing our advertisers a simple and scalable method for implementing enhanced notice on their ads according to Self-Regulatory Guidelines for Online Behavioral Advertising (OBA). By way of a quick update, we will not be automatically opting all...
YouTube Wants to Put You in Space
October 12, 2011, 6:45 pmYouTube is starting a competition for students to suggest an experiment to be done in outer space and prizes include space training. As part of their newly launched Space Lab channel, YouTube wants to inspire future space travelers and those inter...
Heads Up: Scheduled Maintenance for Microsoft Advertising adCenter on October 15th, 2011
October 12, 2011, 6:42 pmOn Saturday, October 15, 2011, adCenter will be unavailable from approximately 10:00 AM PDT to 10:00 PM PDT for routine system maintenance. Though you will be unable to access adCenter during this time, please note that campaigns will continue to run.
Searching for "Justice"
October 12, 2011, 6:06 pmby Claudine Zap The movie trailer from Marvel Comics, " The Avengers " finally arrived, thrilling fans. The clip featured the gang of favorites who band together to fight evil: Thor, Captain America, Iron Man, Black Widow, and the Hulk, to name many. But the upcoming movie also moved some comic book junkies to search on the rival superhero team...
Scary-Skinny Richard Simmons Stirs the Web
October 12, 2011, 6:06 pmby Claudine Zap Chaz Bono wasn't the only one catching buzz on " Dancing With the Stars ." The exercise guru fron the '80s, Richard Simmons , who appeared on the episode as the contestant's coach - and helped Bono grab the night's top score - also caught the attention of viewers. But that wasn't necessarily a good thing. The health nut looked...
Google Sends Picasa Users to Google+ Photos
October 12, 2011, 4:55 pmGoogle has changed its toolbar navigation to direct users to Google+ Photos instead of Picasa. This may indicate that Google is phasing out Picasa in favor of a socially integrated image and gallery service.
Is Plus Replacing Picasa?
A rece...
BlackBerry, Bacon, and Adobe Reader
October 12, 2011, 4:39 pmTwitter is a wonderful place for one-liners. To be funny on the site, you've got to be sharp and practice economy of language. You've only got 140 characters to make an impression.
Walmart Focuses on Local with Facebook
October 12, 2011, 4:39 pmMuch of Walmart's success lies in their use of Chinese manufacturing and the expectation of their vendors to follow suit. Now as they prepare to try and conquer the social media space, recent acquisitions and new apps show they mean to attack this.
Google Unveils Dart to Compete with JavaScript in All Browsers
October 12, 2011, 4:30 pmDevelopers beware, there's a new scripting language for client-side Web programming. Designed for quick prototyping and compatibility across multiple browsers and platforms, Google introduced Dart at the GOTO Conference this week. GOTO is an ...
Tower Heist VOD Effort Fails
October 12, 2011, 4:24 pmFor those of you wondering when the Internet will put movie theaters out of business, continue holding your breath. Even though the technology for bringing new movie releases directly to the home,
Samuel L. Jackson Joins Twitter, Hold On To Your Butts
October 12, 2011, 3:53 pmThe much-loved and frequently quoted Samuel L. Jackson has officially brought his voice to Twitter, and we should all rejoice. Here's a man who doesn't just say the word motherf**ker, he owns the word. Samuel L.
Samuel L. Jackson Joins Twitter: Hold On To Your Butts
October 12, 2011, 3:44 pmThe much-loved and frequently quoted Samuel L. Jackson has officially brought his voice to Twitter, and we should all rejoice. Here’s a man who doesn’t just say the word motherf**ker, he owns the word. Samuel L. Jackson has graced some …
#MIMASummit: Developing a Best Practices Approach to Social Media Measurement
October 12, 2011, 3:42 pmGain a competitive advantage by subscribing to the TopRank® Online Marketing Newsletter. © Online Marketing Blog , 2011. | #MIMASummit: Developing a Best Practices Approach to Social Media Measurement | http://www.toprankblog.
Google Jobs, Facebook Insights & Apple User Generosity
October 12, 2011, 3:37 pmToday we're passing along a few infographics we came across looking at what it takes to get a job at Google, the evolution of Facebook Insights, and the generosity of users of different operating systems.
Google's Search Share Increases, Bing And Yahoo's Don't
October 12, 2011, 3:22 pmThe latest report from Hitwise concerning search volume shows Google still dominates search. Surprise, surprise. In other news, water is still wet and grass is still green. Flippancy aside, Google is dominating search with such a lead,
Leaping Bill Gates, Google Prediction API, and Jabba the Hutt
October 12, 2011, 3:22 pmWhen you see Bill Gates, a few things come to mind: billionaire, philanthropy, Windows, etc. One thing that probably doesn't come to mind is athletic ability, which makes sense. For more daily video round-ups, go here.
Google+ Gets Real-Time Search, Improved Hashtag Support
October 12, 2011, 3:06 pmIt seems like just yesterday when we were talking about how Topsy was doing Google+ search better than Google, as the company announced realtime (and other) Google+ search results. As a matter of fact, it was yesterday. Now,
Google’s Search Share Increases, Bing And Yahoo’s Don’t
October 12, 2011, 3:03 pmThe latest report from Hitwise concerning search volume shows Google still dominates search. Surprise, surprise. In other news, water is still wet and grass is still green. Flippancy aside, Google is dominating search with such a lead, it’s akin to …
iOS 5 Released (Officially): 200+ New Features
October 12, 2011, 2:35 pmTwo days before the official launch of the iPhone 4S, Apple has made the brand new iOS 5 available for download. According to Apple, there are over 200 new features in the new OS.
Tips for Diagnosing A Drop In Google Rankings, From Matt Cutts
October 12, 2011, 2:35 pmGoogle has posted a new Webmaster Help video. As usual, Head of Web Spam Matt Cutts has answered a user-submitted question. The question is: "When you notice a drastic drop in your rankings and traffic from Google,
Advertising Stats of the Week: Digital Draws 15 Billion Ducats in Half a Year
October 12, 2011, 2:20 pmPlus: Social media soars to $5.5B; mobile to break the $1B mark; 95% crave brand engagement, and more $14.9 billion : Global spend on digital advertising in the first six months of 2011, according to the IAB and PwC . That's a lot of ducats. In fact, it's 23% more than was spent last year in the same period. $5.54 billion : Global ad revenues from...
18 Minutes a Day to Social Media Time Management
October 12, 2011, 2:00 pmThere is a saying that goes something like this: “Are you working in your business or on your business?” Translate that to social media, are you working in social media or on social media? If you are “in” it, it’...
Foursquare Joins The iOS 5 Release Party With "Radar"
October 12, 2011, 1:59 pmToday, Apple released their highly-anticipated iOS 5 update. To a lesser degree of buzz, Foursquare released an update to their app, version 4.0. And it looks like Foursquare v4.0 is going to make good use of that iOS 5 update.
Visualizing What Regions Don't Use Facebook?
October 12, 2011, 1:44 pmThere's no doubting the popularity and Facebook, nor the incredible rate at which Facebook members consume their various status updates. However, Facebook's dominance is not on a worldwide scale, as some regions of the globe " for instance,
Foursquare Joins The iOS 5 Release Party With “Radar”
October 12, 2011, 1:41 pmToday, Apple released their highly-anticipated iOS 5 update. To a lesser degree of buzz, Foursquare released an update to their app, version 4.0. And it looks like Foursquare v4.0 is going to make good use of that iOS 5 update. …
Visualizing What Regions Don’t Use Facebook
October 12, 2011, 1:36 pmThere’s no doubting the popularity and Facebook, nor the incredible rate at which Facebook members consume their various status updates. However, Facebook’s dominance is not on a worldwide scale, as some regions of the globe — for instance, China’s territory …
Michelle Obama Undercover
October 12, 2011, 1:34 pmby Mike Krumboltz That tall woman with a hat and sunglasses standing next to you at the DMV? It could be Michelle Obama. OK, so the odds are pretty slim, but the first lady did admit that she likes to sneak out and do regular things as much as possible. She told Al Roker of the "Today" show that she recently went to Petco to buy food for Bo the...
Discussion: What Frustrates You Most as an SEO/Online Marketer?
October 12, 2011, 1:32 pmWhen things are going well with clients and self-created projects, SEO and online marketing can be a blast of adrenaline. Nothing like the joy of seeing success and watching goals be met. But what about the other side of that coin? In our "Discussion of the Week," we want to know what frustrates you the most as an SEO, social media consultant,...
Googler Calls Google+ a "Knee-Jerk Reaction" and "A Study in Short-term Thinking"
October 12, 2011, 1:28 pmConsider this a lesson in how not to use Google+. And to think, the Circles feature was designed to give you more control over who sees what' A Google software engineer, Steve Yegge,
Googler Calls Google+ a “Knee-Jerk Reaction” and “A Study in Short-term Thinking”
October 12, 2011, 1:22 pmConsider this a lesson in how not to use Google+. And to think, the Circles feature was designed to give you more control over who sees what… A Google software engineer, Steve Yegge, had some less than favorable things to …
The 7 Principles of Bulk Outreach for Link Building
October 12, 2011, 1:00 pmBecause I hand-build links at relatively large scale, and always look for ways to go bigger, I must continually test my link building processes and beliefs. For example, when you have 80+ guest posts to place in a month you don't have the luxury t...
Phrase Based Indexing and Semantics
October 12, 2011, 12:37 pmJustin Briggs talks about phrase based indexing and semantics.
Holy Google+ Hangout Features Dalai Lama, Archbishop Tutu
October 12, 2011, 12:27 pmThe role of social media in providing platforms for public figures to communicate with their followers just took on a holy spin. The Dalai Lama and retired Archbishop Desmond Tutu held a Google+ Hangout. The exiled leader of Tibetan Buddhism use.
4 Companies Winning in the Foreign Language Internet
October 12, 2011, 12:00 pmFor the past year, I’ve been banging on about how the future of ecommerce is multilingual and international, for three simple reasons:
Foreign languages are growing rapidly online (Internet World Stats ).
People need information in the...
Quality Guidelines
October 12, 2011, 11:46 amThe ideal search experience is for a user to enter a keyword, get see ads related to that keyword that create expectations, and get a landing page that fulfills the expectations and promise of the ad. The user is provided with the information or product.
U2's "Out of This World" Moment
October 12, 2011, 11:40 amby Claudine Zap The band U2 is known for its out-of-this-world shows - but the latest 360 tour had an actual interstellar moment. During the performance in Seattle, a clip of the concert shows frontman Bono dedicating "Beautiful Day" to Rep. Gabrielle Giffords , who was shot in the head when she was attacked in Tucson. Bono asks the audience,...
Apple Launches iOS 5 & iCloud Today
October 12, 2011, 11:35 amAlthough the iPhone 4S will not be available until Friday, Apple consumers with older products will begin to see changes before then. Apple, who is introducing iOS 5 today, is making the new mobile software available free of charge to individuals who own either an iPhone 4 or iPhone 3G. In addition to rolling out iOS 5 today, Apple is releasing...
BlackBerry Services Down For North American Users
October 12, 2011, 11:28 amA disruption that has been going on for three days now has spread from Europe and the Middle East to North America today, as users are experiencing problems with many BlackBerry services. On Monday, European, Middle Eastern and African users …
Google+ Photos Take Over For Picasa Web Albums (Kind of)
October 12, 2011, 11:20 amGoogle seems to be on its way to doing what should have been done a long time ago in my opinion - unifying its products into one Google brand.
For Businesses, Twitter Interaction With Customers Pays Off
October 12, 2011, 10:49 amFor companies, there are plenty of reasons to maintain an active Twitter presence. Once you establish yourself on the network and begin to accumulate followers,
Google and Amazon: The Next Great Tech Rivalry?
October 12, 2011, 10:33 amMicrosoft and Yahoo have been Google's main rivals for years. As Google has expanded into more and more product areas, it has taken on plenty of competition in a wide variety of industries.
Google's Page Speed Online Tool Graduates From Labs!
October 12, 2011, 10:18 amCongratulations graduate! Google's Page Speed Online tool has been moved from what's left of Google Labs to make the cut and move into the real world. This means a few things. 1. Speed of your site is a serious consideration for website owners. Is it the highest priority? Probably not the highest but from a user experience point of view Google...
Top Tweets & Best Bits From Jump Conference
October 12, 2011, 10:08 amToday I've been at Econsultancy's Jump conference , this is the second year for the event and it's already a hugely popular event. This is run with 8 tracks alongside each other - so obviously I didn't attend them all, but I have listed the top tweets and best bits from the day. This will be updated during the day: $50 billion will be spent by US...
Google’s Page Speed Online Tool Graduates From Labs!
October 12, 2011, 10:06 amCongratulations graduate!
Google’s Page Speed Online tool has been moved from what’s left of Google Labs to make the cut and move into the real world. This means a few things.
1. Speed of your site is a serious consideration for website owners. Is it the highest priority? Probably not the highest but from a user experience point of...
Dear Brands, Be Edgy Without Being an Idiot
October 12, 2011, 9:48 amHow about a Dr. Pepper Ten to cool you down? Oh wait – sorry ladies, you’ll need to go powder your nose or go re-vacuum the stairs. This extreme beverage is only for men – no women allowed. I know because it says so right in the advertisement.
Crushing Barriers to Launching an SEO Firm " Part 4: Finances
October 12, 2011, 9:16 amUnlike the significant capital required to start up most businesses, opening up an SEO company requires very little upfront expense. You'll need to pay state incorporation fees, and you'll probably need to enlist the help of an accountant to get started. You'll need to purchase a domain and web hosting, and if you can't make a decent enough...
Google Celebrates Art Clokey's 90th Birthday with New Logo
October 12, 2011, 9:16 amGoogle is celebrating the 90th birthday of Gumby creator Art Clokey in the U.S. today with an interactive homepage logo featuring Gumby. Check it out and hover over the logo at Google.com . Also, Gumbyworld.com officially debuts today and includes the full history of Gumby and friends.
PlayStation Network Hacked Again, 93,000 Affected
October 12, 2011, 9:16 amI'm sure you are saying, "Oh God, not again'" Sony has announced on the PlayStation Blog that thousands of user IDs and passwords have been compromised,
10 Cardinal Sins of Paid Search Marketing
October 12, 2011, 9:02 amThere are only 7 deadly sins, but there at least 10 that can put your paid search campaigns into the red.
iOS 5 and Mac OS X Lion 10.7.2 Ready
October 12, 2011, 8:51 amMoments ago iOS 5, the latest update to Apple's mobile operating system went live in iTunes.Also now available for download: Mac OS X Lion 10.7.2 which brings with it support for iCloud.
Gumby Google Doodle Celebrates Art Clokey
October 12, 2011, 8:40 am"If you have a heart, then Gumby's a pal for you." Today's Google Doodle is an animated delight,
Demand Media to writers: we don't need you (as much) anymore
October 12, 2011, 8:37 amThe day had to come when content farms realized there are only so many articles they could churn out about how long to let paint dry or how to get a bump out of a sweater before they – and everybody else – had had enough. For Demand Media, that day came last week.
iOS 5 Releases Today, iCloud Already Live
October 12, 2011, 8:25 amApple has made iCloud live at iCloud.com. It obviously requires an Apple ID to access, but you also must have the iOS 5 update as well. That has not been rolled out to all just yet, but it comes today.
Tips on Being an Effective Conference Speaker by the Experts
October 12, 2011, 8:09 amThrough the years I have spoken with many people who are tempted to pitch for a speaking spot at a conference. I know that although many people may pitch well they may not do well at the podium. For some it is not easy to speak in public and it really is not easy an effective speaker at a conference in front of all your peers. I contacted some...
Foursquare Launches Radar
October 12, 2011, 7:58 amNow, if you follow a list, like the 101 Best Dishes of 2011, foursquare will let you know when you're next to one.
Search Share: Google Up, Yahoo Down, Microsoft Flat
October 12, 2011, 7:54 amcomScore has released their search engine market share reports for September of 2011 . The real story seems to be that across every measurement, Yahoo lost share but Microsoft stayed flat while Google inched up. Are Yahoo users seeing something in Yahoo (search is powered by Bing) that they don't like thus moving to Google?
Google Engineer Calls Google+ a Pathetic Afterthought
October 12, 2011, 7:40 ama Google engineer, accidentally posted a rant about Google to his public Google+ profile. It's revealing and absolutely rips Google+.
How to Manage the Risks of Having Your Own Business
October 12, 2011, 7:38 amStarting a business is risky. Horribly, terrifyingly risky. Nearly all new businesses fail " that's the official statistic, right? Some say 4 out of 5, some say as many as 95%. Successful entrepreneurs have a different kind of DNA from the rest of us. Ice water runs through their veins. They thrive on risk. The more insane the odds, the better...
6 Tips for Better Twitter and Search Visibility
October 12, 2011, 7:38 amBeing a good tweeter can drive traffic to your site Twitter's co-founder Biz Stone told audiences at a conference last year that Twitter handles more than 800 million searches per day . That's 24 billion searches per month. But that number may be inflated, because it includes third-party apps like Seesmic and TweetDeck that allow users to follow a...
Webinar: Improve Your ROI with Yahoo! Web Analytics
October 12, 2011, 7:38 amFun and profitable, even if you weren't a math major "Analytics is the application of computer technology, operational research and statistics to solve problems in business and industry." - Wikipedia Our comment: Boring! Actually, "analytics" is sexier than it sounds. In fact, analytics can help you make more money , if used smartly. Yahoo!
Your Worst Day in Advertising
October 12, 2011, 7:38 amAgency folks talk about their most cringe-worthy moments at Advertising Week 2011 Sponsored by agency, Organic and Contagious Magazine ; and organized by The Moth, a non-profit group dedicated to the art of storytelling ; Advertising Week last week held a "story slam" (think "poetry slam," but more comprehensible) that let agency creatives tell...
SEO content marketing roundup, week ending October 12th
October 12, 2011, 7:12 amIn this week's latest and greatest web writing news, you'll find: select tributes to the late Steve Jobs, Apple co-founder, as well as an infusion of mobile marketing advice, real-time content and blog optimization tips, the ongoing hybridization of search and social media, and all matter of things SEO. Enjoy these bookmark-worthy web gems' Steve...
Hiring a Social Media Strategist - Essential Skills & Talents
October 12, 2011, 6:39 am[Note from Lee: TopRank Marketing has been working with PRWeb for nearly 5 years and their Director of Public Relations, Frank Strong (Now serving in Irag - stay safe!), couldn't say enough good things when they hired a new Social Media Community Manager, Stacey Acevero : Smart, passionate about the industry, highly motivated, sense of humor and a...
Facebook Gets Friend.ly
October 12, 2011, 6:03 amSocial Q&A company Friend.ly has been acquired by Facebook. Hooray? Friend.ly refers to their app as a conversation starter that will help you find new friends and meaningful relationships on Facebook. The app is designed to offer you a list of thought provoking questions that you can either answer or simply approve of answers given by others....
Groupon Counters No Longer Add Up
October 12, 2011, 6:03 amAs human beings, we like to follow the crowd. That's part of the reason group deal sites works as well as they do. If only five people jump on a deal, then maybe it's not as good as it sounds. But if 200 people buy in " well, then you know you're in on something great. Groupon wants you to feel the satisfaction of knowing you're part of the...
Google Gumby Logo Honors Art Clokey's 90th Birthday
October 12, 2011, 5:25 amGoogle's homepage is paying homage to the godfather of clay stop motion animation Art Clokey with an interactive Gumby Doodle. The logo is in honor of what would have been Clokey's 90th birthday today.
Whatever your generation, you may rem...
comScore: U.S. Search Share For September Sees Google at 65pct
October 12, 2011, 4:45 amSeptember search share bounced back to 65.3 percent one month after a slower August in which the market leader totaled 64.8 percent of the search market, according to comScore.Meanwhile, comScore said explicit core searches were up 8.6 percent for the third quarter, led by Google's core growth of 7.4 percent for Q3.
iPhone 5 Rumors Shaped Search Activity
October 12, 2011, 3:37 amOn October 4th 2011 Apple announced the addition of the iPhone 4S to its product line which will be available to customers on October 12th. This was likely to the dismay of web users who have been anxiously awaiting Apple to announce that it would be releasing the iPhone 5 instead of an upgrade to the current iPhone. In advance of this...
Focusing on Rank Limits Your SEO Potential
October 12, 2011, 1:03 amIt's no secret that everyone is aiming to rank number one in Google and Bing for their top keywords. The benefits of ranking in the top spot are well documented, but that doesn't mean that where your site is ranking should be the only thing you focus on achieving with your SEO. Pigeonholing your focus and using rank position as the end-all-be-all...
Study: User Online Tracking Escalating
October 12, 2011, 12:59 amA new study from a Stanford University researcher has found that a lot of the little bits and pieces of supposedly anonymous data being deposited by your web browser are actually being gathered and reassembled by dozens of companies and sold. And stopping that from happening takes more than a little bit of effort, helped by a growing movement for...
Yahoo, Google, AOL Vie for Premium Video Dominance
October 12, 2011, 12:30 amThis story originally appeared on ClickZ:
Zachary Rodgers wrote Yahoo, Google, AOL Vie for Premium Video Dominance
Yahoo, Google, and AOL are investing more heavily in original video content, motivated by rising consumer demand for short-...
Creating a Buzz Pre-Launch
October 11, 2011, 11:56 pmPosted by Sam Crocker This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Hi Mozzers!
Inside Google's Debate Over Search Retargeting
October 11, 2011, 11:30 pmThis story originally appeared on ClickZ:
Zachary Rodgers wrote Inside Google's Debate Over Search Retargeting
Google sits on a huge pile of search intent data, but does not use it directly to improve display ad targeting – a busine...
How Google+ Can Make a Dent in Facebook's User Engagement
October 11, 2011, 11:25 pmAt a time when the majority of blog posts concerning Google+ either have the social network credibly challenging Facebook or dying on the vine, GigaOm's Matt Ingram offers a refreshingly balanced summary of what people may or may not be getting out of Google+ to keep them there. His conclusion is that he's not sure whether or not Google+ has...
Was the Google Panda 2.5 Panic Warranted?
October 11, 2011, 10:10 pmI remember, at the tender, impressionable age of 11, my mathematics teacher asking the class how many point you needed to draw a line. The hands shot up and the answer 2 was duly given. The teacher said that while that was correct, in her opinion ...
Twitter Settles Lawsuit, Gets "Tweet" Trademark
October 11, 2011, 8:40 pmTwitter and Twittad have settled their dispute over the word “tweet,” though Twittad will retain the right to use the tagline, “Let your ad meet tweets.”
Twitter has been trying to trademark “tweet” since Apri...
First Trailer for "The Avengers" Hits the Web
October 11, 2011, 7:45 pmby Mike Krumboltz This is the one the fanboys have been waiting for. Earlier today, the first official trailer for the upcoming movie "The Avengers" hit the Web and immediately caused a stir. Online lookups for "avengers trailer" and "avengers clips" both soared like Iron Man. You can watch it for yourself below. All the big players are in there....
Google Acquires Twitter Analytics Startup SocialGrapple
October 11, 2011, 7:20 pmTwitter analytics startup SocialGrapple has been acquired by Google. The exact details of the deal were not disclosed, but TechCrunch notes this is more of a talent acquisition by Google.
SocialGrapple started a year ago by Y Combinator alum And...
Windows Phone 7.5 (Mango) Adds Bing, Social Integration
October 11, 2011, 6:00 pmMicrosoft's long-expected OS update for Windows Phone (code-named Mango) has been released. Among other major features, users will find deep integration with both social features and a mobile-tuned Bing search.
Microsoft Marries 7.5 with Bing
...
Viva Español! (and Yahoo!'s New Ad Formats)
October 11, 2011, 5:06 pmNew creative from Yahoo! Latin America Nextel is making Latin America its next destination with Yahoo!. Check out and play with these Yahoo! pages after the jump. The Yahoo! Argentina home page (click to expand) The Yahoo! Argentina login page The Yahoo! Peru homepage (click to expand) The Yahoo! Brazil login page (not en Español,
Google the search engine and why IP so important when it comes to the algorithm
October 11, 2011, 5:01 pmAs a board member at SEMPO, the Search Engine Marketing Association and a multilingual Internet Marketer I need to weigh in on many things when I consult my clients and one of them is what search engine to choose to market through. As a SEMPO board member I also need to be aware of things such as the FTC's investigation into Google, and this...
Google Panda Update: More Recovery Than Usual Following Recent Tweaks?
October 11, 2011, 5:01 pmLast week, SearchMetrics posted lists of what it found to be the top winners and losers from Google's recent Panda update iteration (commonly referred to as Panda 2.5). Now,
Tim Tebow, National Coming Out Day, and Chris Gaines
October 11, 2011, 5:01 pmTwitter is a wonderful place for one-liners. To be funny on the site, you've got to be sharp and practice economy of language. You've only got 140 characters to make an impression.
Google+ Adds Advanced Notification Controls
October 11, 2011, 5:00 pmGoogle+ is continuing its tradition of responding quickly and precisely to user requests. This time it’s through advanced notification controls that let you choose which users trigger notifications.
New Google+ Notification Controls
G...
Steve Jobs Quotes Book Being Rushed To Publication
October 11, 2011, 4:13 pmIf you spent any time on Twitter or Facebook shortly after the death of Apple’s Steve Jobs, you probably saw that he was quite the quotable fellow. I know that my feeds were inundated with Jobs quotes for the better …
AdWords API now fully supports OAuth 1.0a
October 11, 2011, 4:09 pmWith the release of v201109 we are happy to announce that we now fully support OAuth 1.0 a in the AdWords API. OAuth is an open standard for authorization. Google uses this standard to allow applications to access a user's data (in this case AdWords) without requiring the user to give the application their Google username and password. In OAuth,...
Self-Publishing Vs. Traditional Publishing
October 11, 2011, 3:59 pmThe publishing industry has witnessed significant changes over the past few years thanks mostly to the Internet. Consumer behavior has drastically shifted from offline consumption of news and information to online consumption. As a result, traditional publishers such as newspapers have been labeled "dead" and more and more bookstores are closing...
iPhone 4S Siri Demo, Wolfram, Schmidt & A Scary Phone Ad
October 11, 2011, 3:59 pmPeople are still waiting to get their hands on the new iPhone, but you can still see some hands-on demos. Also, check out the ad that's apparently scaring children in the UK, and may get banned for violating ad standards.
In California, Police Can Still Search Your iPhone Without a Warrant
October 11, 2011, 3:43 pmCalifornia Senate Bill 914, introduced by state Senator Mark Leno (D-San Francisco), would make it illegal for the police to search a person's mobile device during an arrest without a warrant.
comScore Releases September 2011 U.S. Search Engine Rankings
October 11, 2011, 3:33 pmcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in September with 65.3 percent of search queries conducted.
Which Type of Link Anchor Text is the Most Effective? [An Experiment]
October 11, 2011, 3:28 pmPosted by jamesagate This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Cyrus Shepard's Beyond Exact Match Anchor Text Whiteboard Friday back at the start of September...
Twitter Wins Trademark Battle Over Word Tweet
October 11, 2011, 3:13 pmTweety bird should have seen this one coming. According to the Wall Street Journal, Twitter is about to gain possession of the word "Tweet" and birds all over the world are angry . Twitter has been trying to trademark the word for a while now but has consistently been blocked by the US Patent and Trademark Office because two other companies had...
Win with Data: A Guide to Improve your Bottom Line
October 11, 2011, 3:12 pmData and "analytics" are everywhere but you (the marketer or the business owner) are still struggling to derive useful marketing insights and make data actionable to boost sales. Don't despair! Whether you run an ecommerce business,
Topsy Does More with Google+ Search Than Google
October 11, 2011, 3:12 pmYou'd think nobody would be more on top of Google+ search than Google, given that Google is mostly known as being the search giant of the web,
Zynga Announces Zynga Direct, Project Z and A Bunch of Games
October 11, 2011, 2:37 pmZynga has been huge for keeping plenty of Facebook users engaged with games on Facebook, but the company seems to be making efforts to show that it is not dependent on Facebook. About two months ago,
FairSearch Releases 44-Page Paper About Google's "Anticompetitive Conduct"
October 11, 2011, 2:37 pmThe FairSearch Coalition has sent a 44-pager paper, entitled, "Google's Transformation From Gateway To Gatekeeper: How Google's Exclusionary And Anticompetitive Conduct Restricts Innovation And Deceives Consumers," to all 50 U.S. Attorneys General.
FairSearch Releases 44-Page Paper About Google’s “Anticompetitive Conduct”
October 11, 2011, 2:10 pmThe FairSearch Coalition has sent a 44-pager paper, entitled, “Google’s Transformation From Gateway To Gatekeeper: How Google’s Exclusionary And Anticompetitive Conduct Restricts Innovation And Deceives Consumers,” to all 50 U.S. Attorneys General. “The paper offers in the greatest detail yet the …
PPC Bid Optimization Without Conversion Tracking
October 11, 2011, 2:00 pmLesson 1 of running a PPC campaign: track your conversions. A simple rule that we all try to stick to. But sometimes we can't.
Not all campaigns work so easily. It may be that conversions are too few and far between to make a difference. The web...
iPhone 4S Released To Lucky German, Offers First Look At Total Package
October 11, 2011, 1:50 pmWe are only days away from the big release of the iPhone 4S, but one lucky German has received theirs a tad early. According to German site Macerkopf.de, the iPhone 4S in question was delivered by German Telekom. That company …
Zynga Announces Project Z and A Bunch of Games
October 11, 2011, 1:50 pmZynga has been huge for keeping plenty of Facebook users engaged with games on Facebook, but the company seems to be making efforts to show that it is not dependent on Facebook. About two months ago, Google launched games on …
iTunes 10.5 Arrives Before iOS 5
October 11, 2011, 1:28 pmApple's latest version of iTunes is now available to download for both Mac and Windows. 10.5 is notable in that it allows users to utilize the upcoming iCloud and iOS 5 features, both of which are dropping on Wednesday,
Google Panda Update, Angry Birds, & How People Share
October 11, 2011, 1:12 pmIn today's infographic, we look at some offerings rom Custard Media, Aytm, and Clearspring on the effects of the Google Panda update on SEO, addiction to Angry Birds and how people share content on social media, respectively.
Twitter Wrapping All Links Regardless of Length
October 11, 2011, 12:57 pmIn June, Twitter launched the t.co URL shortener and began reformatting links that were 20 characters or greater. Yesterday afternoon, Twitter announced that they will be expanding the program to reformat all links in the near future. The official post on the developers' blog said the following regarding the expansion of the t.co link shortener:...
Reddit Shuts Down Controversial /r/jailbait subreddit
October 11, 2011, 12:10 pmIf you aren't familiar with Reddit, let me attempt to explain it to you in the simplest of terms: Reddit is an online community built around the aggregation of all things internet. This includes news, photos, user-generated content and more,
The Community Manager’s Conflict Playbook
October 11, 2011, 12:00 pmCommunity managers are beautiful people — calculating and compassionate, resourceful and affable, dedicated and down-to-earth. We’re also brave warriors ready to do battle when needed — always with a cool head, a pre-defined code...
What the eBook Revolution Means and How Copywriters Can Prosper From It
October 11, 2011, 11:39 amYou love books. Printed books. And like most writers, you're probably an avid reader who has spent thousands of hours with print books over your lifetime. Perhaps you're mourning their passing. No, print isn't quite dead, but it is struggling. And when publishing is fully reborn, it will be utterly different. As a writer, you've never stood in...
To Retarget or Not To Retarget?
October 11, 2011, 11:39 amHave you ever thought to yourself, "Wow, what a coincidence. I just visited Company X's website and now I'm seeing ads for them all over the place!" Well, it's not a coincidence and it doesn't mean that that company has millions of dollars to spend to place ads everywhere. These ads were strategically placed via retargeting.
The Avengers Trailer Hits the Internet
October 11, 2011, 11:24 amThere are a lot of big name movies coming out next summer. The Dark Knight Rises and the Spider-Man reboot are just two of the bigger ones, although,
Bing Rewards Sweepstakes Winners and New Monthly Sweepstakes
October 11, 2011, 11:13 amWe are pleased to announce the winners, pending official confirmation, of the three Bing Rewards sweepstakes that ended on September 30. Were also pleased to announce that were now running sweepstakes on a monthly basis and have just launched the first set of these for October. Keep reading for details on the new prizes and how to enter, but first...
Is Facebook Becoming Less Viral?
October 11, 2011, 11:08 amFacebook is constantly making changes. Users know this, and are often irritated. Do you think Facebook changes have made it less valuable as a channel for getting apps, content, and messages to go viral? Let us know in the comments.
NBA Cancels Regular Season Games, NBA Players React on Twitter
October 11, 2011, 10:17 amWhile there's still hope that some of the upcoming NBA season can be salvaged, that prospect is looking less and less likely,
Link Building Tool Review: Raven Tools
October 11, 2011, 10:06 amMy review will focus on tools under the SEO and social media categories you can use to build links.
Link Manager
What it does: Link Manager, a management and database tool, lets you save pages/links you’re interested in and assign tags for follow-up.
Legality of Automated Outreach for SEO
October 11, 2011, 10:03 amLooking at the wording on the FTC compliance guide, it may be that harvesting is not illegal, but if you use the output of that harvest to engage in email practices that violate the CAN-SPAM act, that you’re increasing your violation. This could result in heavier fines and imprisonment.
Twitter Will Finally Own The Word "Tweet"
October 11, 2011, 10:01 amDid you know that as of right now, Twitter doesn't have the trademark for the word "tweet?" That's all about to change, however, as the social media service is about to secure the trademark from its current owner - Twittad.
Twitter Will Finally Own The Word “Tweet”
October 11, 2011, 9:53 amDid you know that as of right now, Twitter doesn’t have the trademark for the word “tweet?” That’s all about to change, however, as the social media service is about to secure the trademark from its current owner – Twittad. …
Use Google Webmaster Tools to Run a Link Audit - SEO Video Tip
October 11, 2011, 9:51 amWhen you're starting a link building campaign, it's important to understand where you're starting from. Even if you have never done any active link building, chances are you have a small link portfolio of natural links. An SEO link audit will help you determine your link building baseline and identify what kind of links you have and where they...
5 Step Strategy For Handling SEO Pagination Problems
October 11, 2011, 9:42 amSEO pagination got you confused? Somtimes the tried and true methods are still the best.
How spelling mistakes influence your rankings on Google
October 11, 2011, 9:36 amSpelling mistakes can have a negative effect on the positions of your web pages in Google's search results. In addition to this, there are many more quality signals that Google checks on your web pages..
comScore and dunnhumbyUSA Research Shows Online Advertising Lifts In-Store CPG Brand Sales
October 11, 2011, 9:30 amcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and dunnhumbyUSA, a global leader in building brand value for consumer goods and retail companies, today released results of multiple studies measuring the offline sales impact of online display advertising for consumer packaged goods (CPG) advertisers. Retail sales were...
Update-Google PageRank Server Change
October 11, 2011, 9:30 amStay calm it’s still working …
This from Phil Leahy
I normally check every site that I visit to see their Google page rank and alexa page rank. I noticed from Thursday 6th of October it was not showing up on my Alexa toolbar or SeoQuake toolbar. I did some research via twitter to see what was going; on only to see people saying Google has just...
The Mythbusters on Steve Jobs: "iGenius" Documentary to Air October 16th
October 11, 2011, 9:15 amThe men with some of the best jobs in the world, the Mythbusters guys, will host an hour-long documentary on the life of late Apple co-founder Steve Jobs.
The Mythbusters on Steve Jobs: “iGenius” Documentary to Air October 16th
October 11, 2011, 9:07 amThe men with some of the best jobs in the world, the Mythbusters guys, will host an hour-long documentary on the life of late Apple co-founder Steve Jobs. Discovery Channel has announced that Adam Savage and Jamie Hyneman will helm …
The BlogWorld Expo Virtual Ticket (or, How to Get To a Conference You Can't Get To)
October 11, 2011, 8:44 amWe live a lonely life out here on the internet. Sure, we've got email and blogs and social media and Skype and the occasional contact via an actual phone, but in real-life terms we're pretty isolated. We usually live far away from our "work friends." We swap ideas in small, discreet blocks " a half-hour IM chat with someone here, an email or two...
How Social Media is a Lot Like Dating
October 11, 2011, 8:29 amThis is a guest post by Shannon Evans Suetos . Social media, like many things in life, is about relationships. If you don't build a great relationship (online or offline), you won't accomplish much. That said, how is social media like dating? You can apply "proper dating etiquette" to just about every aspect of social media. Don't Just Talk About...
Happy Reholidays - Three Ways to Use Remarketing This Holiday Season
October 11, 2011, 8:29 amIt's that time of year again for marketers. The holiday season is quickly approaching, and digital marketers are developing their final strategies for targeting holiday shoppers. But, based on my conversations with companies over the past few months, I know there is one tactic marketers are overlooking, or are scared of implementing. Remarketing...
Facebook and Walmart Go Local In a Big Way
October 11, 2011, 7:58 amMaybe Walmart is finally getting the idea that they need to be a local company despite their mega-corporation status. For years they have let their Google Place pages languish in the territory of "unclaimed" but that appears to have changed. Now they have gone social in their local attempts by creating a Facebook Page for every one of their more...
Comparison of the Top Three Search Engines: Bing+Yahoo > Google? [INFOGRAPHIC]
October 11, 2011, 7:27 amEmbed this on your site Google? [INFOGRAPHIC]" border="0" /> Source: Comparison of the Top Three Search Engines: Bing+Yahoo > Google? [INFOGRAPHIC] And now, for something completely obvious: Google owns the lion's share of US search traffic. But could the Goliath of Search be eclipsed by the currently David-sized combo of Bing and Yahoo' in as...
Motorola Android Product Launch Coincides with Web 2.0 Summit
October 11, 2011, 7:06 amNo one enjoys conflicts of schedule, but this latest one really annoys me. Motorola Mobility, the major Android OEM maker being acquired by Google, is co-hosting a smartphone and tablet unveiling with Verizon Wireless in New York City Oct. 18, which is smack dab in the middle of Web 2.0 Summit in San Francisco: Yes, the very same show where 90...
Link bait creation " are you really getting a return on your investment?
October 11, 2011, 7:06 amGuest Author, Angie Nikoleychuk What's on your list of successful link baiting techniques? Contests? Infographics? Widgets? If so, you're not alone . You've probably used a few of them yourself. And they may have done their job and generated a ton of traffic. But do these types of content really give you the results you're looking for? Failure...
Google Gets High Marks for Social Responsibility
October 11, 2011, 7:06 amGoogle gets a lot of heat from a lot of people for a lot of reasons. Some of it is very warranted while some of it is simply grousing. The feelings for Google as a company run the gamut from anti-competitive (ask Yelp for their thoughts on this one) to simply being better than the rest (check out this post from Mike Grehan for his take on Google...
The Importance of Split Testing a Prospect Conversion System
October 11, 2011, 6:42 amIf you're spending money on advertising online, A/B testing should not be overlooked.
Get Optimized & Start Engaging: Essential Social Media Marketing Tips
October 11, 2011, 6:40 am[Note from Lee: I am happy to introduce readers of Online Marketing Blog to our newest contributor, AshleyZ. A human dynamo for getting things done, Ashley has literally hit the ground running and works for TopRank as a Marketing Manager. She'll be sharing her smarts here and helping to elevate TopRank's Marketing to more impressive levels of...
The Social Dangers of Guest Posting
October 11, 2011, 6:34 amDanger! The author lists the 4 major pitfalls that could await the less savvy guest poster.
The Community Manager's Conflict Playbook
October 11, 2011, 6:20 amCommunity managers are beautiful people " calculating and compassionate, resourceful and affable, dedicated and down-to-earth. We're also brave warriors ready to do battle when needed " always with a cool head, a pre-defined code.
European Engagement on Entertainment Sites Grows 10 Percent in the Past Year
October 11, 2011, 5:18 amcomScore, Inc. today released an overview of internet usage in Europe, showing 372.1 million unique visitors went online in August 2011 for an average of 25.4 hours per person. This release highlights internet usage in 49 European markets aggregated under the European region and provides individual reporting on 18 markets. Among the reportable...
How Digg's New Features Could Drive More Traffic to Your Website
October 11, 2011, 5:05 amAbout a year ago Digg went through a dismal redesign that dramatically turned social-savvy folks away from using the platform. Although many consider Digg dead and buried, check out these recent worthwhile enhancements that just might bring it bac...
12 Creative Design Elements Inspiring the Next Generation of UX
October 11, 2011, 4:31 amPosted by randfish It's been a long time since I've written about design here at Moz, but I spent my morning in a great meeting with Derric , and was inspired by a lot of his ideas and what we reviewed to revisit some of the emerging trends and outlier creatives that are opening our eyes to what's possible. Below, you'll find some truly...
Tablets Slowly Eat Away Mobile's Lock on Non-Computer Traffic
October 11, 2011, 4:16 amThe overwhelming majority of people on the internet got there by using a computer. But in the US, 6.8% of them got there using an alternate device. The majority of those people did it with their mobile phone, but an increasing number are using tablets and that percentage is rising fast. comScore has just released a new whitepaper called " Digital...
Tablets Slowly Eat Away Mobile’s Lock on Non-Computer Traffic
October 11, 2011, 4:08 amThe overwhelming majority of people on the internet got there by using a computer. But in the US, 6.8% of them got there using an alternate device. The majority of those people did it with their mobile phone, but an increasing number are using tablets and that percentage is rising fast.
comScore has just released a new whitepaper called...
Catch Will & Dave speaking at A4U London (18-19 October)
October 11, 2011, 3:43 amI’ve always heard great things about A4U Expo, and this year I’m extremely honored and privileged to be speaking with a great group led by Samuel Crocker.Have to say I feel pretty lucky to be sharing a stage with Martin Bejik, Kelvin Newman & Sam Crocker where we’ll be sharing our knowledge about Internet Sleuthing and some...
30 Ways to Act Like Google to Beat the Monopolist at SEO and Beyond
October 11, 2011, 3:19 am* â Google is now not the only monopolist on many search markets including the UK, but the mega-corporation is overtaking new markets, crushing the competition with more or less ruthless tactics. Some SEO industry pundits such as Aaron Wall already advise you to prepare for a time after SEO when Google will finally keep most clicks for...
Twitter's t.co URL Wrapper Will Eventually Handle All Links
October 11, 2011, 1:59 amAll links submitted within tweets and direct messages, regardless of length, will eventually be wrapped with t.co.
New Photoshop Antiblur Feature Demonstrated
October 11, 2011, 1:40 amThe new feature was demoed at the company's MAX 2011 event, drawing gasps of amazement from a crowd that witnessed a blurred photo, retouched and perfected in seconds.
Report: Twitter and Twittad 'Tweet' Trademark Settlement
October 11, 2011, 1:12 amOn Monday, James Eliason, CEO of Twittad, said in an interview that Twitter would drop a lawsuit it filed against his company last month that sought to nix Twittad's registered trademark of the word 'tweet.' In return, Des Moines-based Twittad would transfer its registered trademark of 'tweet' to Twitter, he said.
How the Search Engines Personalize Your Search Experience
October 11, 2011, 1:11 amThe search engines work to please their customers, just like any other business. For Bing, Google and Yahoo, this means providing the best results possible for any and all search queries. One of the ways they are working to improve their user-experience is by offering more personalized results. Here are 3 ways the search engines personalize the...
What's New in SEO for October 11, 2011
October 11, 2011, 12:09 amWe have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Google Earth downloaded more than one billion times One billion downloads of the Google Earth desktop client, mobile apps and the Google Earth plug-in have occurred since it...
The Walking Dead: Stagger-On Role Sweepstakes Presented by Bing
October 10, 2011, 11:03 pmNow, you too can be a zombie on The Walking Dead. Bing is celebrating the season premiere of this the break out show with a spooky new video, which will air during the premier of The Walking Dead, and sponsoring a contest where you can channel your inner zombie to appear on an upcoming episode. Were teaming with AMC to give one lucky winner a...
Improve Your AdWords Account with the New AdWords Performance Grader
October 10, 2011, 10:17 pmAdWords can be overwhelming to marketers and small business owners. It's often hard for newcomers to understand their performance. Even the PPC connoisseurs needs to take time now and again to step out of the trenches to analyze where they stand on the AdWords battlefront. This month, we've created the AdWords Grader in response to this very need....
Bing's New Back-end: Cosmos and Tigers and Scope, Oh My
October 10, 2011, 9:50 pmIn late September, Search Engine Watch spoke with Microsoft to learn more about Bing’s new back-end search infrastructure, one component of which is a search indexing technology known as “Tiger.” Now, two additional pieces have b...
Google Forced to Release WikiLeaks Volunteer's Gmail Info
October 10, 2011, 7:50 pmGoogle and Sonic.net, a small Internet service provider, have been forced to hand a WikiLeaks volunteer’s email information to the U.S. government under a secret and controversial court order. The type of information released includes login ...
The Future of Social Media - Why Actually Listening to Customer's Preferences is Important
October 10, 2011, 6:56 pmMicroStrategy's Chief Evangelist and SVP of Social iCommerce Karl-Heinz Land started off their "Holy Grail of Marketing" session by addressing what he meant by: "Is the end of advertising as we know it near?" Assuaging all fears that advertising itself was nearing its end (to the relief of all involved), he simply proposed that perhaps advertising...
The New iPad Facebook App Is Here! The New iPad Facebook App Is Here!
October 10, 2011, 4:53 pmNot sure there is much else to really say here. Most would give this a snarky "It's about f'in time!" so I'll leave that to those folks. It does seem odd that this has taken so long to happen but stranger things have happened in the tech space. I'm gonna go out on a limb and say that it offers the stuff that Facebook does but optimized for the...
Yahoo! Search Trends: Halloween 2011
October 10, 2011, 4:53 pmWith "Halloween costume idea" searches up 351% this monthon Yahoo!, everyone from grandma to the family dog are getting prepared to trick-or-treat this Halloween. From Pam Am Stewardesses to Charlie Sheen , Halloween searches range from traditional to pop culture driven, and one thing that is certain is #winning the Halloween race means finding a...
Steve Jobs Death Certificate Reportedly Names Specific Cause
October 10, 2011, 4:37 pmSteve Jobs' cancer has been widely known to have been the cause of his death, but now details have come out about the specific cause. Bloomberg, which has apparently seen the death certificate,
Netflix Drops Qwikster: Here's The Internet Reaction
October 10, 2011, 4:21 pmNetflix might be waking up to the reality that no matter what they do nowadays, it's going to piss off a large percentage of their customers. Remember that whole Qwikster idea?
Facebook Provides a Look at Facebook Bootcamp
October 10, 2011, 4:14 pmFacebook has released an interesting video about Facebook Bootcamp. This is what all Facebook engineers go through when they start at the company. It lasts for six weeks. “At Facebook, engineers don’t waste time before getting their hands dirty. Every …
Netflix Drops Qwikster: Here’s The Internet Reaction
October 10, 2011, 4:12 pmNetflix might be waking up to the reality that no matter what they do nowadays, it’s going to piss off a large percentage of their customers. Remember that whole Qwikster idea? The DVD-only company that was announced last month as …
10 Bizarre Things That Influence Customers Online
October 10, 2011, 4:12 pmNice post outlining a items that move website shoppers.
Facebook for iPad Launches
October 10, 2011, 4:06 pmFacebook has finally launched its much-anticipated iPad app. "Facebook for iPad not only includes popular features from the site like photos and games, but also optimizes them for the unique capabilities of the iPad," a Facebook representative tells WebProNews.
Hank Williams Jr. Releases New MNF Song Via Free Download
October 10, 2011, 3:45 pmHank Williams Jr. has just released a new song called "Keep The Change," that was written in response to his recent problems stemming from comments he made on Fox & Friends.
Hank Williams Jr. Releases New Song Via Free Download
October 10, 2011, 3:41 pmHank Williams Jr. has just released a new song called “Keep The Change,” that was written in response to his recent problems stemming from comments he made on Fox & Friends. Williams was yanked by ESPN’s Monday Night Football broadcast …
SocialGrapple Acquired by Google
October 10, 2011, 3:26 pmGoogle has acquired the team behind SocialGrapple, a social analytics service. A message at SocialGrapple.com says: I am excited to announce that the SocialGrapple team is joining Google. SocialGrapple started a year ago, and launched only a couple of months …
The Dalai Lama, Desmond Tutu Hold Google+ Hangout
October 10, 2011, 3:14 pmLast Friday, His Holiness the Dalai Lama joined Google+, and it didn't take him much time to start interacting with one of the new social site's flagship features. On the same day he joined the network,
+1 button to start appearing on display ads today
October 10, 2011, 3:14 pmStarting today, if you're running display ads through the Google Display Network, you may begin seeing the +1 button and personal annotations with your ads. Now, with a single click, people can recommend your ads' landing pages to their friends and contacts. As we explained in our initial announcement several weeks ago, we believe that...
Friend.ly Acquired by Facebook
October 10, 2011, 2:59 pmFacebook has acquired friend.ly. Terms of the acquisition have not been disclosed. So, what is friend.ly? Aside from having a .ly domain that actually makes sense when you say it out loud, it's basically a social Q&A service.
BlackBerry Services Down For Some Users
October 10, 2011, 2:44 pmBlackBerry users throughout Europe, the Middle East and parts of Africa have been experiencing problems with their service since early this morning. It looks like the problems that people are having involve accessing the web,
Twitter to Wrap All URLs in T.co
October 10, 2011, 2:44 pmTwitter announced that it is about to start wrapping all tweeted URLs in its t.co. URL wrapper. "Tens of millions of links are tweeted on Twitter each day," the company says.
What is a Reverse Proxy and How Can it Help My SEO?
October 10, 2011, 2:43 pmPosted by Slingshot SEO This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Subdomains! The bane of many SEO-conscious organizations, there is an easy solution right under...
New Study Shows Online Video Viewers Don't Mind Ads. . . Sometimes
October 10, 2011, 2:28 pmA new study from Dynamic Logic and blip.tv , shows that viewers are watching more online video and less TV " but not by much. The numbers show a 9% decrease in cable TV watching vs a 26% rise in viewing via PC. The real trend is in mobile, with a modest rise of 19%, but you can expect that number to keep climbing as more tablets make it into homes...
New Study Shows Online Video Viewers Don’t Mind Ads. . . Sometimes
October 10, 2011, 2:13 pmA new study from Dynamic Logic and blip.tv, shows that viewers are watching more online video and less TV — but not by much.
The numbers show a 9% decrease in cable TV watching vs a 26% rise in viewing via PC. The real trend is in mobile, with a modest rise of 19%, but you can expect that number to keep climbing as more tablets make it into...
E-commerce innovation, and it's not from Amazon
October 10, 2011, 2:04 pmby Mike Moran
If you're like me, you spend a lot of time looking at how Amazon does business. And for good reason. Amazon seemingly sells everything under the sun and they have been the standard for e-Commerce innovation since--well, since e-Commerce has existed. To me, their genius is in getting you to pay more than you would elsewhere, just...
Top 10 SEO Myths… Dispelled
October 10, 2011, 2:00 pmIn continuation to a relatively popular article I wrote last month on top web analytics myths, I thought I would expand upon the theme of dispelling myths again this month. This time, I turned to some fellow Search Engine Watch contributors to hel...
Google to Offer Google+-Based Blog Comments System?
October 10, 2011, 1:57 pmIn a semi-related conversation with Shoemoney's Jeremy Schoemaker, he tells WebProNews that he just talked to a Google engineer, who "alluded to the fact that Google might be developing a system with Google+ to allow people to comment.
20 Variables Every Marketer Should Be Testing
October 10, 2011, 1:52 pmGood post outlining things to test across multiple internet marketing channels.
Moms Say: I Go to Facebook to Socialize, Not to Shop
October 10, 2011, 1:45 pm84% of moms are using Facebook, but few are using the social network to shop. That’s one of the findings from the new report from The Direct Marketing Association and Mom365.
When asked about seeing offers on Facebook, the moms complained that they were inundated with too many offers, often from the same sender (42%). On the other hand, 72%...
Ad of the Week: Southwest Airlines on Yahoo! Sports
October 10, 2011, 1:42 pmThere's nothing like the smell of gridiron in the morning We love Southwest Airlines ads during football season, don't you? The creativity, the unmistakable whiff of whimsy, and bags that can fly across the country without having to pay for it. Yahoo! Fantasy Football attracts the most players of any online league, and that's no fantasy, so a...
Steve Jobs Movie In The Works?
October 10, 2011, 1:37 pmDemand Media Shifting Further Away from "Content Farm" Approach
October 10, 2011, 1:21 pmDemand Media, with its site eHow, has essentially been the poster child for the term "content farm" - something the company has done much to distance itself from.
Smartphones and Tablets Drive Nearly 7 Percent of Total U.S. Digital Traffic
October 10, 2011, 1:21 pmcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the report Digital Omnivores: How Tablets, Smartphones and Connected Devices are Changing U.S. Digital Media Consumption Habits. The report analyzes how cross-platform consumption has created a vastly different landscape as consumers utilize a growing number of...
Holiday Optimization for Small to Medium Advertisers in the US
October 10, 2011, 1:11 pmThe holidays are upon us. it doesnt seem quite possible, but its true. In less than a month, Americans will start spending an estimated $465 billion on holiday gifts for their family and friends. 1 With an anticipated growth of 2.8% over last years holiday spending, its looking favorable that e-commerce spending will surpass the $32 billion 2...
Putting It All Together: Collaboration in the Digital Age
October 10, 2011, 1:11 pmAs an alum of a University that has an enormous college basketball presence, I was excited to listen to Executives from some of the top sports cable networks and websites discuss the important of March Madness during todays session titled: Putting It All Together: Collaboration In The Digital Age. As the panel kicked-off,
Demand Media Shifting Further Away from “Content Farm” Approach
October 10, 2011, 1:00 pmDemand Media, with its site eHow, has essentially been the poster child for the term “content farm” – something the company has done much to distance itself from. CEO Richard Rosenblatt has said flat out that he doesn’t consider what …
Coming to a universe near you: YouTube Space Lab
October 10, 2011, 12:09 pm(Cross-posted on the YouTube blog ) Can plants survive beyond Earth? Can proteins observed in space reveal the mysteries of life? Science experiments aboard the International Space Station (ISS) could unlock the answers and now we're giving you a chance to ask the questions. Today, we're launching YouTube Space Lab with Lenovo, in cooperation with...
Craft Test Dummies Join #BingIt to Share DIY Tips for Fall
October 10, 2011, 12:09 pmJenny Barnett Rohr is a self-taught craftista and the brains behind the nationally renowned do-it-yourself site Craft Test Dummies . Jenny believes that creativity is innate and that when you tell your inner critic to just shut up already you can have a lot of fun and learn something about yourself. In that spirit, she will be chatting with the...
10 Steps to a Successful SEO Migration Strategy
October 10, 2011, 12:00 pmOne of the most critical aspects of a search optimization campaign is to have a comprehensive and effective strategy to handle content migrations and URL changes. This can be especially challenging for large companies that produce a ton of content...
10 Reasons (in Pics) Why Distilled's SearchLove 2011 NYC is a Must Attend
October 10, 2011, 11:33 amPosted by randfish For the last few years, our partners at Distilled have run some incredible conferences in London, New Orleans and Boston. This year, for the first time, they're coming to New York City and it's going to be an incredible experience. Rather than pour over details of the event, I'll let some photos, images and screenshots do the...
Columbus Day, Christopher Columbus Feel The Twitter Backlash
October 10, 2011, 11:26 amToday is the second Monday in October, which means that it is Columbus Day in the United States. The day became a federal holiday in 1937 and to many it honors explorer Christopher Columbus’ voyage to the Americas in 1492. …
Bing Shows Off New Windows Phone Search Features
October 10, 2011, 11:14 amBing is talking about some new features it has for Windows Phone 7.5 (Mango). This includes voice search, Shazam-like music search, and Google Goggles-like “Bing Vision”. Voice search is pretty self-explanatory. Music search lets you find whatever song is playing …
Bing Teams with Celebrity Stylists to Help You Shine This Halloween without Spending a Fortune
October 10, 2011, 11:07 amIts shaping up to be a Do-It-Yourself kind of Halloween. According to a recent Bing Survey, nearly 40 % of people said they are abandoning store-bought outfits in favor of making their own costumes this year. 43% of people believe that purchasing a Halloween costume for one night is too expensive (nearly a four-fold increase over last year.) In...
Should the Government Decide Where You Rank at Google?
October 10, 2011, 11:00 amIn December 2003, a very angry conference attendee at SES Chicago ranted to the panel on stage that he had lost his top 10 ranking following Google's quake-like Florida update the previous month. He claimed to be losing some thousands of dollars a...
Like My Status or I Will Punch You in the Face
October 10, 2011, 10:42 amSometimes, liking a particular status on Facebook can get you into trouble. For instance, let's say your friend posts that she is having the worst day of her life.
Windows Phone 7.5: Bing(o) on Mango
October 10, 2011, 10:16 amAs the Windows Phone 7.5 update, code name Mango, rolls out to customers, we are excited to get our hands on what is an elegant, intuitive experience that places the user at the center of the experience. Not surprisingly, what excites us the most is what the team has done with Bing on the new Windows Phone experience. With that in mind, we wanted...
Power to the People! Netflix Scraps Qwikster
October 10, 2011, 10:12 amNetflix CEO Reed Hastings is one of those guys that lives a high profile business existence. He’s the CEO and chief promoter of Netflix, he is on the board of Facebok and more. You would think it might be lonely at the top like you hear. What he has experienced recently shows, however, is that there is plenty of room at the top these days...
Who Will Acquire Hulu? Google, DISH & Amazon Reportedly Frontrunners
October 10, 2011, 10:11 amGoogle has been mentioned as a possible suitor for a Hulu acquisition for a while now. In light of recent developments, it would still make sense. For example,
How to Optimize 7 Popular Social Media Profiles for SEO
October 10, 2011, 9:35 amIf you want to strengthen your personal or business brand’s visibility, then one of the top things you will want is to have strong social media profiles that rank in the top results for your name along with your website and blog. Having a strong online reputation that is comprised of nothing but content that highlights the best about your...
How I Found 400 Qualified Link Prospects In Eight Minutes
October 10, 2011, 9:15 amNice tutorial on how to use technology and automation to scale your SEO link building efforts.
Tis the Season to be Mobile?
October 10, 2011, 9:10 amA great gauge of just how deeply anything is being adopted in the Internet space is how much it is used during the holiday buying season. We come into this year’s holiday season with enough concern and trepidation due to the current economic status of just about everyone on the planet but as Internet marketers we have to overlook these...
iPhone 4S Sold Out, Shipping Delayed From All Carriers
October 10, 2011, 9:09 amOn Friday, Apple's "most amazing iPhone yet" went up for pre-sale on apple.com as well as all three carriers' sites - AT&T, Verizon and Sprint. And what do you know, it sold like hotcakes. Are you surprised?
Can Yelp Help Independent Restaurants Drive Chains Out of Business?
October 10, 2011, 9:05 am"A one-star increase in Yelp rating leads to a 5-9 percent increase in revenue." That’s a big deal right there. When consumers have information that they trust (especially from multiple users or particularly detailed reviews) it influences decisions.
Five-Step Strategy For Solving SEO Pagination Problems
October 10, 2011, 8:37 amAn extremely actionable post that can be quite useful for folks managing product-driven sites.
19 Ways to Get Paid for Your Writing
October 10, 2011, 8:32 amGood writers should get paid for their work. It's as simple as that. If this is what you want to do professionally , then you should be paid for it. A dirty little secret of this business is that many writers that earn a full-time income by putting pen to paper or fingers to keyboard, aren't any better than the writers who don't make a dime. It...
Top 10 SEO Myths' Dispelled
October 10, 2011, 8:17 amIn continuation to a relatively popular article I wrote last month on top web analytics myths, I thought I would expand upon the theme of dispelling myths again this month. This time, I turned to some fellow Search Engine Watch contributors to hel.
Five Questions with Jon Henshaw from Raven Tools
October 10, 2011, 8:17 amCan you tell us about the exciting new features coming to Raven Tools? The biggest feature we will be releasing within the next few weeks is our real-time social media monitor and stream. It has been a dream of mine to provide a minimalist stream that combines mentions from social monitoring searches, and also include wall posts and tweets from...
Netflix Dumps Qwikster Idea, Keeps DVDs
October 10, 2011, 8:01 amYou may recall a couple weeks ago when Netflix announced it would be separating its DVD-by-mail service into a separate entity called Qwikster. Yeah, that's not happening anymore.
Best Social Media Metrics: Conversation, Amplification, Applause, Economic Value
October 10, 2011, 7:27 amA way to definte the value of social media participation.
SEO Companies Need 3 Things from Clients
October 10, 2011, 6:49 amIf you've decided to outsource your SEO to a consultant or firm, your new SEO company is going to need three things from you in order to create, launch and maintain a successful SEO campaign. Without these three things, your SEO will never get up to full-throttle and won't reach its full potential by any of the great SEO companies out there: 1....
Need Great Ideas for Blog Content? Start With Questions
October 10, 2011, 6:34 amA lot of the blog content planning for business blogs focuses on different ways to tell the same story about a company's products, services and key messages. If it's an SEO approach, then the focus is on content to justify visibility on search engines for specific keywords. Blogs are a great resource for people that are searching for answers,...
Google Updates and SERP Changes - Oct 2011
October 10, 2011, 4:35 amWebmasterWorld's monthly look at Google's SERPs changes.
5 Content Management CMS Tips for Large Enterprises
October 10, 2011, 12:02 amPosted by Stephanie Chang At Distilled, we've recently acquired clients that would be categorized as large enterprises. Some of the challenges of working with large enterprises revolve around the complexity of how the company is internally organized. For instance, many large enterprise are comprised of several different departments that may or may...
Google+ and Google's Antisocial Management Ranks
October 9, 2011, 11:46 pmSo I want to address the meme that Google's top executives are not heavy Google+ users after Michael DeGusta posted this piece lamenting the lack of updates by Google Co-founders Larry Page and Sergey Brin, Executive Chairman Eric Schmidt and other big wigs at Google. DeGusta, an entrepreneur and former Web production lead at Apple, noted:...
SEO Pricing Models: How Much Should You Charge?
October 9, 2011, 4:00 pmFor six years now, I’ve been the founder, CEO, and president of a search engine optimization company, and I’ve maintained one additional role, that I soon hope to relinquish.
Salesperson.
My reluctance in hiring a salesperson is th...
The Writer (Still) Runs This Show
October 9, 2011, 11:18 amThose are the opening lines of a post Brian wrote last year , one that has become a Copyblogger mantra " one of our core philosophies. If it resonates with you, download the full poster below and hang it in your office, wherever that may be' Click here to download The Writer Runs This Show (PDF) Tweet Comments This is really cool, and a very...
YouTube Adds UK Video Rentals
October 9, 2011, 11:00 amYouTube users in the UK will now be able to rent videos directly from YouTube. The available features include classics, blockbusters, and new releases. YouTube is also adding additional Google account support and a U.S. Telemundo channel.
Detail...
FeedBooster, a tool for real news junkies
October 9, 2011, 7:13 amRSS is such powerful technology yet most RSS readers are not very powerful tools. Search start up Q-sensei delivers powerful enterprise solutions. Part of that power can be felt in their consumer end product FeedBooster, an RSS tool with powerful search and filtering capabilities. FeedBooster provides you with more than just a list of feed items....
Q-Sensei enterprise search solution
October 9, 2011, 7:13 amQ-Sensei is an enterprise search solution launched this April. In a conversation with CEO Ute Rother I learned " among other things " about the company's indexing and real time data mining technologies. The amount of information stored by the average company today is vast and the job of accessing this information whenever an employee is in need of...
What If Terms of Service Were More Interesting?
October 9, 2011, 5:35 amHow often do you actually read Terms of Service agreements? Now, be honest. ⺠I have to admit that I don't usually read them, for the sake of time, but I do sometimes wonder about what I'm agreeing to. It is a legal document, after all, and it should be taken with some seriousness.
Google & Bing Disagree On Rel=Canonical Implementation
October 8, 2011, 6:32 pmGoogle & Bing disagree on how best to implement the rel=canonical tag, despite the canonical tag being a "joint effort" supported by both engines to reduce duplicate content. Matt Cutts chimes in to explicitly disagree with Bing's Duanne Forrester on the proper implementation of the tag.
Google, Samsung Delay Unveiling the Nexus Prime
October 8, 2011, 5:00 pmGoogle is pushing back a product announcement previously slated for the October 11th CTIA event. The product in question is likely the Nexus Prime, but Google and Samsung decided to postpone out of respect for the recent passing of Steve Jobs.
T...
YouTube Adds a Politics Channel
October 8, 2011, 3:25 pmYouTube has launched a new Politics channel that lets users see how the 2012 candidates compare in popularity on YouTube. The page also works as a hub for finding political videos, parodies, debates, and the channels of political candidates.
The...
98% of online US adults aged 18-24 use social media
October 8, 2011, 1:03 pm98% is one eye-opening statistic for any reader, but that’s how many adults aged eighteen to twenty-four in the United States are reportedly using social media in a typical month.
Al Davis Passes Away, Becomes Active Twitter Trend
October 8, 2011, 11:43 amThe controversial owner of the Oakland Raiders, Al Davis, has passed away at the age of 82. For most sports fans, whether they are fans of the Raiders or not, have memories of the outspoken Davis, and while he’s become …
Firefly Creativity, Writing Process Tips, and Twitter Resources Galore: The Copyblogger Weekly Wrap
October 8, 2011, 10:39 amI like to use these Weekly Wrap intros to feature interesting industry news and tidbits, not to talk about myself and the cool things I've been up to. Note: All previous intros that violate this principle have been random coincidences resulting in accidental self-aggrandizement. Anyway, re: developments in blogging and social media,
Milwaukee Brewers Win, Nyger Morgan F-Bombs for TBS
October 8, 2011, 10:07 amWhether or not you agree with the principals of professional sports — grown men being paid exorbitant amounts of money to play a game — you have to admit there’s something pure about the emotion winning teams display, especially when …
Google+ Update Should Cut Out Notification Spam
October 8, 2011, 9:41 amThis couldn’t have come at a better time, as I’ve been getting spammed with Google+ notifications from people I haven’t added to any Cirlces (and I know I’m not alone). Google has made an update to Google+ that allows users …
The Steve Jobs Backlash Rears Its Head
October 8, 2011, 9:13 amNot everyone jumped on the “Godspeed, Steve Jobs” bandwagon when his death was announced. While the majority of the responses were of the “thank you” and “we’ll miss you” variety, not everyone broke out with a candlelight vigil to remember …
Inbound Marketers Win With Respect
October 8, 2011, 8:52 amIn marketing, practitioners are tasked with taking a company's message (usually in the form of a product) and putting it in front of the right people (their defined target market) in the right place (where they may be more likely to buy), at the right time (when they are ready to buy) so the target prospect has the best chance to become a lead...
Scalable Facebook Ad Campaign Tips
October 7, 2011, 10:00 pmThe power and popularity of Facebook as an advertising tool is inarguable. In August, an eMarketer study showed that 93 percent of the two thirds of marketers currently running social media ad campaigns do so on Facebook.
With more than 800...
Google Eye-Tracking Study Highlights Impact of Local/Places Results
October 7, 2011, 9:00 pmSEOmoz just released the results of a pretty cool eye-tracking study and a few of the results are surprising. Google’s different SERPs formats seem to have varying effects on users and those using video and local search listings will find th...
Google AdWords Adds Mobile Page Call Tracking
October 7, 2011, 8:00 pmGoogle AdWords users will now be able to track the success of their campaigns in driving calls from mobile devices. The new code introduced by Google allows advertisers to get analytic data for calls placed from a mobile page.
How the On-Site Tr...
Use the Find a Pro Directory to Locate Microsoft Advertising Accredited Professionals to Help with Your PPC Campaigns
October 7, 2011, 7:11 pmFor most business owners, the approaching holiday season means a greater portion of their time is spent servicing customers, which also means less time to focus on creating, refining and optimizing pay-per-click (PPC) campaigns . If spending some time on your online marketing efforts keeps getting pushed further and further down on your priority...
Google Issues Panda Update Alert
October 7, 2011, 7:00 pmGoogle spam czar Matt Cutts issued a tweet the other day about more Panda updates coming and speculation is these may become regular. In the past, he would use his blog to post what came to be called 'Weather Reports' about upcoming changes to the...
Rule-Abiding Merchants Abandoned by Google Product Search
October 7, 2011, 6:10 pmRecently I've been investigating the enforcement of Google Product Search's data feed requirements and the impact of that enforcement or lack thereof on online retailers. The findings have been pretty shocking.
Rule-abiding online retailers on G...
Murder Suspect Takes Road Trip
October 7, 2011, 4:58 pmby Mike Krumboltz Here's something you don't hear every day. Peggy Sue Thomas , who is currently standing trial for murder, has been allowed by a judge to take a two-week road trip so that she can attend the memorial service of her half-sister. During the trip, she also plans to visit her dentist and pick up a few winter clothes. News of Thomas's...
Maintenance Scheduled for the Microsoft Advertising adCenter API Monday, October 8th
October 7, 2011, 4:47 pmIf you missed the post on the adCenter Blog last week, this is just a quick heads up that the API, the adCenter UI and the Desktop will be unavailable from approximately 11:00 A.M. to 7:00 P.M. Pacific Time for routine system maintenance. Though you will be unable to access adCenter during this time, please note that campaigns will continue to run...
This week's Trends: hits, protests, and Steve Jobs
October 7, 2011, 4:42 pmEach weekday, we at YouTube Trends take a look at the most interesting videos and cultural phenomena on YouTube as they develop. We want take a moment to highlight some of what we've come across this week: We learned how one deaf woman created the viral hit of the weekend. We finished our series on three types of one-man-bands people love on...
Apple Tribute Logo Moves the Web
October 7, 2011, 4:27 pmby Claudine Zap When Steve Jobs resigned from Apple in August, 7,000 miles away in Hong Kong, graphic design student Jonathan Mak Long , "shocked" by the CEO's departure, did what he knew best: He created a design to honor the Apple co-founder. The 19-year-old posted the image, the Apple logo with the bite changed to a profile of Jobs, to his...
Beavis & Butt-Head, Facebook Insights & The Milwaukee Wolverine
October 7, 2011, 4:18 pmI think today’s video collection is a pretty entertaining mix. I’m running a little short on time this afternoon, so I’ll forgo the quick descriptions and let the videos explain themselves (along with their titles and page descriptions). View other …
Photos, Facebook Graphrank & Social Media in the Workplace
October 7, 2011, 4:11 pmWe've got a few social media-related infographics to pass along today. That's hardly a surprise, I'm sure, as i don't know what has more infographics made about it than social media, but they're still interesting.
Women in Marketing- Ad Week 2011
October 7, 2011, 4:01 pmA powerhouse panel of female executives addressed a packed crowd of Ad Week delegates in yesterdays Women & Marketing session. The panel, led by moderator Susan Credle, CCO of Leo Burnett, addressed the state of marketing to women today. Are brands reaching women with relevant messaging, on the right channels? As advertisers consider the female...
Steve Jobs Funeral Set For Friday
October 7, 2011, 3:53 pmAccording to sources familiar with the matter, Apple co-founder Steve Jobs’ funeral will take place Friday, October 7th. The Wall Street Journal quotes the source, saying the funeral will be a small, private gathering. The source had nothing to say …
Atlas Launching AdChoices Program
October 7, 2011, 3:46 pmAs advertisers, our efforts focus on bringing awareness to our brands and products, connecting deeply with consumers in relevant and meaningful ways. And while we all strive to implement the most effective, most strategic plans to reach our audiences, we should remain consumer-focused along the way. Part of that consumer-focus means providing...
Columbus Day, A-Rod, and Reese's
October 7, 2011, 3:41 pmTwitter is a wonderful place for one-liners. To be funny on the site, you've got to be sharp and practice economy of language. You've only got 140 characters to make an impression.
Columbus Day, A-Rod, and Reese’s
October 7, 2011, 3:35 pmTwitter is a wonderful place for one-liners. To be funny on the site, you’ve got to be sharp and practice economy of language. You’ve only got 140 characters to make an impression. And what better way to wind-down the work …
New tools to help publishers maximize their revenue
October 7, 2011, 3:10 pmWhat do a celebrity blog, a video interview on a newspaper site and a cable channel's smartphone app have in common? They're all supported by advertising...and they're all examples of how the lines between media formats are blurring. These increasingly blurry lines are not only resulting in highly engaging forms of content for users, but many new...
Facebook's New Partner Warns of Danger, Danger!
October 7, 2011, 3:05 pmFacebook has partnered with Websense in order to make the web safer for you and yours. The new protocol is designed to scan every clicked link inside Facebook's walls, automatically returning only those that are deemed safe. If a link is suspicious, the clicker will get a warning page advising them not to go on. The pop-up does offer an "I don't...
Bieber's 'Do Is a Big Expense for Toy Maker
October 7, 2011, 3:05 pmby Mike Krumboltz When Justin Bieber decided to change his hairstyle last February, Jay Foreman was not amused. The founder and CEO of toy manufacturer the Bridge Direct, estimates that Bieber's small change cost Foreman's company a big chunk of change, around $100,000. His company makes dolls based on Bieber's likeness. Not surprisingly, the...
Email & Daily Deals: Segmentation, Deliverability & Timing
October 7, 2011, 3:05 pmEmail continues to thrive as a major marketing channel, and few current trends drive this point further home than that of daily deals. Email's not the only channel where daily deals convert, but it's the primary hub for conversions.
Nightmares Fear Factory Has The Best Flickr Photostream Ever
October 7, 2011, 3:05 pmThere's no denying the awesomeness of Flickr in relation to the cornucopia of images Flickr visitors are privy to, images of all kinds of variety. In fact, considering the never-ending growth of its index " earlier this year,
Facebook’s New Partner Warns of Danger, Danger!
October 7, 2011, 3:02 pmFacebook has partnered with Websense in order to make the web safer for you and yours. The new protocol is designed to scan every clicked link inside Facebook’s walls, automatically returning only those that are deemed safe.
If a link is suspicious, the clicker will get a warning page advising them not to go on. The pop-up does offer an...
Online Coupon Users Spend More to Save More
October 7, 2011, 2:49 pmCouponers are often viewed as cheapskates who ration toilet paper squares and dumpster dive for savings. But the reality is, couponers actually spend more money than the average web shopper and WhaleShark Media has the numbers to back it up. According to a recently published survey , conducted by Forrester Research, active couponers (those who...
The Dalai Lama Joins Google+
October 7, 2011, 2:49 pmSince the early days of Google+ (a couple of months ago), Google has been trying to court big names into getting involved in the burgeoning social network.
Advertising Week 2011 Wrap Up-Here's Our Story
October 7, 2011, 2:44 pmWhat a week! Weve had a wonderful time learning, sharing stories and meeting new faces from the advertising world. A heartfelt thanks to our blogging team who delivered all of the action of the field to your screens. You can see all of the coverage in the links below. Also, be sure to catch all of the fantastic photos on our Flickr feed and weve...
What Do Facebook Users Expect from Brands
October 7, 2011, 2:24 pmFacebook users themselves have some preconceived notions about what to expect when they “like” a company on the site, and among those who do not become brand fans, many are negative. More than half of users expect to be bombarded with messages or ads (54%), while 45% do not want to give companies access to profile information and 31% do not...
Westboro Baptist Church Continues Their Assault on Steve Jobs
October 7, 2011, 2:03 pmIf you aren't familiar with Westboro Baptist Church, they are a fringe organization from Topeka, Kansas that travel around the country protesting high profile funerals of fallen American soldiers and celebrities.
Successful SEO Tactics: Reporting & Analytics
October 7, 2011, 2:00 pmAs we close out our four-part series on the SEO Tactics chart, we touch on the most powerful of all of the pillars – measurement, reporting, and analytics. This is the subject I’m most passionate about as it lies at the core of a solid...
Everything Is a Remix Exposes the Fallacy of Copyrights Gone Wild
October 7, 2011, 1:48 pmBefore we get too far, it should be noted that this author does not believe all entertainment should be available on a free for all basis. While that sounds good in theory,
AdWords Remarketing: A Step-by-Step Guide
October 7, 2011, 1:33 pmA really excellent overview of this important PPC topic.
10 WordPress Plugins Your Small Business Website Needs
October 7, 2011, 1:00 pmOne of the biggest benefits to creating your small business website on WordPress is that the system is easily expanded using the WordPress plugin system. You can easily optimize your website, manage your content, or even create quick backups.
Th...
New Facebook Tools & What They Mean for Brands
October 7, 2011, 12:46 pmFacebook's new Page Insights have a lot of brands excited, and for a good reason. The upgraded tool not only shows impressions and "Like" data, but it also goes beyond these metrics in order for brands to grasp the full reach of their marketing efforts on Facebook.
Tales of a Young Media Star, Vol. 6
October 7, 2011, 12:20 pmNatalie Gengaro wraps up her Ad Week experience by filling her head with enlightening stats on how people multi-task Wednesday of Ad Week was the most attention-grabbing day for me yet. For one, I was able to attend the Connect Forum , an exclusive event hosted by Yahoo! that focused on media multi-tasking. I heard some facts and stats at this...
Business Listings: What’s the Crowd Appeal?
October 7, 2011, 12:00 pmAlthough crowdsourcing local business content online can be a quick and perceived easy task for some local search platforms and businesses, particularly in vertical categories like restaurants and travel, there are many reasons why it should not b...
YouTube Rental Service Launches in the UK & Challenges LoveFilm
October 7, 2011, 11:54 amYouTube's rental service, which was initially launched in the US last May, allows YouTube users to rent feature films with their online video service. Last month, YouTube rolled out the service for Canada and today they added their third market - the UK. Matteo Vallone, the YouTube Business Product Manager, announced the rental service's expansion...
Deciding on a Movie? Real Steel Packs a Punch
October 7, 2011, 11:13 amToday Real Steel hits theaters, a classic story pitting the innovative challenger with heart, against an entrenched incumbent. A movie we can get behind. Starring Hugh Jackman, Real Steel follows a boxer who is forced to retire as people are replaced in the ring by robots. When he has difficulty making a living, he reluctantly teams up with his...
The Walking Dead Comes to Netflix
October 7, 2011, 11:08 amNetflix and AMC already had a partnership in place, but reports indicate that the two have expanded upon it to give Netflix members access to the hit zombie TV show The Walking Dead. Season 2 starts on Sunday October 16,
New York Times Crossword Puzzle Pays Tribute to Steve Jobs
October 7, 2011, 11:08 amToday's New York Times crossword puzzle is a special one. Sure, it was created by the man who holds the record for fewest black squares in a NYT puzzle, Quora engineer Kevin Der. With that in mind,
Nexus Prime Video, Pictures Surface
October 7, 2011, 11:08 amHas the Nexus Prime (aka Galaxy Nexus) been spotted in the wild? According to mobilissimo.ro, someone has gotten their hands on the upcoming device - and it's running Ice Cream Sandwich (Android 4.0). Here's a video demo of the phone,
Should Microsoft Buy Yahoo?
October 7, 2011, 11:00 amWhat if Microsoft bought Yahoo? According to a report from Reuters, Microsoft is eyeing a bid on the company which is currently down a CEO. Would such an acquisition be good for Microsoft? Good for Yahoo? Tell us what you …
Why Content Marketing Doesn't Suck
October 7, 2011, 10:53 amCan regularly publishing relevant, useful, entertaining and valuable information online actually build a business over time? Or, is this whole content marketing thing just a massive waste of energy? You can probably guess where we stand on these questions, but in this episode we lay it all out anyway. You, of course, can make your own decisions....
New York Times Crossword Puzzles Pays Tribute to Steve Jobs
October 7, 2011, 10:53 amToday's New York Times crossword puzzle is a special one. Sure, it was created by the man who holds the record for fewest black squares in a NYT puzzle, Quora engineer Kevin Der. With that in mind,
Relationships Matter: Where You Share Affects How You Search
October 7, 2011, 10:53 amAlthough social media sites have been around for less than a decade, they have played an active role in shaping the future and culture of the Internet, and probably will continue to do so for the foreseeable future. Search engine marketers have been long studying the web-browsing habits of various demographics " including their choice of browser...
Facebook Translation Powered by Bing Translator
October 7, 2011, 10:37 amFacebook recently introduced a new feature that enables users to translate posts and comments inline on Facebook Pages. The new feature, which is powered by Bing Translator, will quickly translate a post when a user clicks the "Translate" button. After a Facebook user clicks the translate button, a popout window appears and Bing Translator will...
Steve Jobs Remembered By Stephen Colbert, Jon Stewart
October 7, 2011, 10:22 amAdding to the giant list of tech industry people, celebrities, politicians, athletes and everyday Apple users who have publicly expressed their condolences and memories of the late Steve Jobs - the Comedy Central nightly news block has now weighed in.
NewBay, a Cloud Software Provider, Reportedly Acquired by RIM
October 7, 2011, 10:13 amAccording to reports, Research in Motion, which makes BlackBerry smartphones and tablets, has acquired Irish software firm NewBay for $100 million. The Irish Times reports that NewBay staff were informed about the deal yesterday, and that “It is understood that …
5 Reasons You Shouldn’t Be a Content Marketer
October 7, 2011, 9:38 amYou shouldn’t even think about producing content as a cornerstone of your marketing if …
YouTube Expands Movie Offerings to UK
October 7, 2011, 9:36 amYouTube has had movies available for a long time, but for quite a while, it was mostly just old stuff that wasn't too much in demand, but then in May, they announced that they were doubling their movie offerings,
iPhone 4S Pre-Orders Officially Up and Running
October 7, 2011, 9:20 amToday is October 7th, which means that the deluge has begun - folks can now officially pre-order their brand new iPhone 4S for October 14th. The three carriers who will offer the new phone, AT&T,
Internet Sales Tax: Tennessee & Amazon Reach Agreement
October 7, 2011, 9:20 amOn Thursday Tennessee Governor Bill Haslam announced that Amazon, which recently opened two distribution centers in the state, will be required to collect state sales tax beginning January 1, 2014. This compromise was reached as a way to bring new jobs to the state, address the concerns of traditional brick-and-mortar retailers, and provide...
New AdWords Conversion Metric for Phone Calls
October 7, 2011, 9:05 amGoogle has announced a new conversion tracking metric for AdWords: reporting for calls placed from mobile pages. As mobile usage skyrockets, and smartphone use in particular, this should be an increasingly important metric to track for many businesses.
Steve Jobs Testing Photo Booth Filters in 2005
October 7, 2011, 9:05 amWhen you picture Steve Jobs, your mind probably conjures up the iconic image of Steve Jobs: black turtleneck, blue jeans, and gray New Balance sneakers discussing the latest "must have" device while on stage. Now,
72% of Antitrust Lawyers Do Not Feel That Google Hurts Competition
October 7, 2011, 9:05 amWhile this is an admittedly small sample size and may not be representative of antitrust lawyers on a more widespread basis, a poll taken at an American Bar Association event at Stanford University reveals that nearly 3/4 of the antitrust lawyers present didn't feel that Google was hurting competition. The event was a debate and polling before the...
Nexus Prime, Ice Cream Sandwich Event Postponed
October 7, 2011, 8:49 amAt the end of last month, Samsung sent out invitations for a big mobile event called Unpacked 2011, subtitled "The Google Episode." The invitation asked for invitees to join them to "get a look at what's new from Android.
Europe Clears The Way For Microsoft's Acquisition of Skype
October 7, 2011, 7:35 amThe European Commission said that its investigation of the takeover showed that the firms' activities mainly overlapped for video communications, where Microsoft is active through its Windows Live Messenger."However, the Commission considers that there are no competition concerns in this growing market where numerous players, including Google, are...
What's Not To Like With Brands On Facebook? Plenty
October 7, 2011, 7:12 amAs Facebook evolves it continues to ride the fine line of telling users that what is being developed (Timeline, Ticker etc) is for their benefit while creating a more effective advertising vehicle to get to Facebook's real end game: cash. I appreciate all the "world changing" rhetoric that comes from Facebook's founder, Mark Zuckerberg, but...
What’s Not To Like With Brands On Facebook? Plenty
October 7, 2011, 7:04 amAs Facebook evolves it continues to ride the fine line of telling users that what is being developed (Timeline, Ticker etc) is for their benefit while creating a more effective advertising vehicle to get to Facebook’s real end game: cash. I appreciate all the “world changing” rhetoric that comes from Facebook’s founder,...
Business Listings: What's the Crowd Appeal?
October 7, 2011, 6:37 amAlthough crowdsourcing local business content online can be a quick and perceived easy task for some local search platforms and businesses, particularly in vertical categories like restaurants and travel, there are many reasons why it should not b.
Start Collecting Your Cookies! Setting up Remarketing Tags 101
October 7, 2011, 5:50 amNice post about how to use Remarketing to set up new ways to better attract users who've previously expressed interest in your brand.
Poll: What Are the Most Important Factors That Make a Blog Post go Viral?
October 7, 2011, 5:10 amOver the past few weeks I've been surprised to see some really great posts struggle to gain any momentum, as well as seeing some really crap posts do surprisingly well in terms of being shared by a large audience. My suspicion is that in both cases it had a lot to do with the design of the sites that the blog posts were hosted on (here's a very...
Grade the candidates in last night's Fox News/Google Debate
October 7, 2011, 4:49 amLast night's Fox News/Google Debate brought your top-voted questions to the Republican candidates right here on YouTube. In the lively two-hour debate, over a dozen of your questions were posed to the candidates, while search trends and question data provided more information on the issues you were most interested in. Now it's time to grade the...
Google Can Challenge Facebook By Separating Signal from Noise
October 7, 2011, 4:29 amIt's a constant question to which there is never a satisfactory answer. Google Executive Chairman was asked by PBS correspondent Gwen Ifill this week if Google could beat Facebook at its own game" vis-a-vis the Google+ social network. As you can see from the clip, Schmidt, ever the political animal, replied: It's very hard to beat a fast-moving...
Video: Jeffrey Seah discusses why the best stories make us smile
October 7, 2011, 1:44 amJeffrey Seah, CEO Southeast Asia, Starcom MediaVest Group, shares his thoughts on how digital advertising tells stories through the language of technology. The best stories, according to Jeffrey, are the ones that evoke curiosity and cause an unexpected human emotion, like a smile. No more artificial metrics its time to rate success on genuine...
Non-Computer Digital Traffic in Brazil Jumps More than 60 Percent Over Last Four Months
October 7, 2011, 1:39 amcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the latest insights on connected device usage in Brazil from its Device Essentials service. The report found that digital media consumption via connected devices (including mobile, tablets, etc.) is growing quickly in Brazil, outpacing many markets. Although...
Using Your Competition to Find Topic Ideas
October 7, 2011, 1:08 amIt's probably the single most common problem with content marketing; site owners don't know what to write about. Every blogger, site owner and marketers is going to have writer's block sooner or later, but don't let that stop you for long! A successful content marketing campaign relies on the consistent creation and promotion of useful content. A...
Local SEO Checklist for New Sites - Whiteboard Friday
October 7, 2011, 12:17 amPosted by Aaron Wheeler A couple of weeks ago, Rand went over his general SEO checklist for new websites . It's a great resource to reference and help give your site that initial advantage other new sites don't have. Keep in mind, though, that there are other factors at play when trying to rank in the local results specifically, and in many...
WebmasterWorld Weekly Roundup October 6
October 6, 2011, 10:59 pmWebmasterWorld's weekly roundup of hot topics and discussions you may have missed in the last few days. (-Subscription required)
Facebook Launches Bing-Powered Translation Service
October 6, 2011, 10:30 pmFacebook users have a new option for reading foreign fan pages. Through Microsoft’s Bing Translator technology, Facebook users will be able to click a link to translate Facebook pages not written in their language without leaving Facebook.
...
Social Media is Serious Business for Leading Companies [Study]
October 6, 2011, 9:30 pmJust a few years ago, social media was something the kids were doing; a trend or fad that wasn’t going to last long. As social media networks have come and gone, a few have risen to the top and are now often incorporated into the advertising...
Google's ITA Deal Clears Final Hurdle
October 6, 2011, 8:30 pmGoogle's ITA acquisition is officially in the clear; a federal court ruling approved the consent agreement between Google and the Department of Justice that was made in April.
The Court Approval
The court approval is the last government-mandat...
Google+ Adds Post Locking, Browser Notifications & More APIs
October 6, 2011, 7:10 pmGoogle+ is giving users a pre-post option to disable comments or prevent content from being re-shared. Other additions so far this month include notifications in the browser bar and the release of public APIs for Plus search, comments, and +1s.
...
Millennial Media SMART Report Looks at the CPG Industry
October 6, 2011, 6:13 pmMillennial Media has just released their August SMART report which this month, focuses on the Consumer Packaged Goods Industry. Alcohol brands took 42% of the ad mix for the month with Cosmetics and Hygiene next at 26%. Says Millennial: During the summer months, we saw an increase in Alcoholic Beverage advertisers taking advantage of the unique...
Step by Step Instructions for Setting Up Your Radius Targeted Campaign
October 6, 2011, 6:02 pm Radius targeting in adCenter allows you to show your ad only to users who are near your business location to drive more effective leads. Below is a step by step walkthrough of how to use radius targeting: 1. Radius Targeting for a Single Business Location Step 1 - Select edit in Target Customers by Location when setting up your campaign...
Google Earth Passes 1 Billion Downloads
October 6, 2011, 5:45 pmGoogle Earth has now been downloaded more than a billion times, according to the Official Google Blog. The number counts the "desktop client, mobile apps and the Google Earth plug-in."
To create an idea of the number, the blog gave some numbe...
Yahoo! Living Ads: Where Motion and Emotion Meet
October 6, 2011, 5:32 pmNew interactive and evocative ads for tablet apps from Yahoo! Imagine being able to combine the appeal of a television spot with the beauty of a magazine spread. Now add the interactivity of online and the cool factor of tablets. Power all of it with Yahoo! ad innovation and you get Living Ads, Yahoo!'s newest tablet app ad format. Yahoo!...
Tips and Best Practices for Making Your SMB Conference Trip a Success
October 6, 2011, 5:21 pmIf you havent been to HPs 367 Addison Avenue Blog , its a great resource for small-to-medium business owners with helpful tips, tricks and advice to help bring your business to the next level. Melissa Zieger, the editor at 367 Addison, has been kind enough to share some of her content with us; it will be cross-posted here from time to time.
Steve Jobs Gets a MacBook Pro Portrait
October 6, 2011, 4:51 pmArt is everywhere and the raw materials necessary to create art can sometimes be found in unexpected places - say the inside of a laptop? The folks over at Foundry, a research team at Mint Digital,
Managing redirects - 301s, 302s and canonicals
October 6, 2011, 4:30 pmAlmost every website will reach a point when they need to implement redirects. Whether its because you moved content around, or youre moving to a new domain, redirects can help you keep the traffic flowing, pass the value URLs have been assigned by the engines and help keep bookmarks working for your loyal visitors. You dont need to fear...
Baidu Launches International Marketing Efforts
October 6, 2011, 4:30 pmDominant Chinese search engine Baidu quietly launched more of its international efforts with the help of a Singapore-based partner and their new website – Baidu International – and a Twitter account to start following people in the sea...
Google Panda Update: A Delicious Set of Resources
October 6, 2011, 4:25 pmA lot of Delicious users aren’t digging the new version of Delicious, but I kind of like it. Sue me. I’ve started a new “stack” for resources related to Google’s Panda Update, which webmasters can use to stay informed about …
Real Steel, Blue Oyster Cult and Steve Guttenberg
October 6, 2011, 3:46 pmTwitter is a wonderful place for one-liners. To be funny on the site, you've got to be sharp and practice economy of language. You've only got 140 characters to make an impression.
The Evolution of Google Is An Evolution of SEO & Content Marketing
October 6, 2011, 3:36 pmThe first logo for predecessor to Google (BackRub) was this photo (via a copy machine) of of Sergey Brin's hand in 1996. Continuing our theme this week of Content Marketing , this post digs into some of the changes that have happened with search engines (but mostly Google) and how understanding both the diversity of search results and content...
Steve Jobs, The Evolution Of Apple Design, And The Rise Of Apple Stock
October 6, 2011, 3:31 pmWe've been doing regular infographic round-ups on most days, and like with today's video round-up, we thought it would be nice to dedicate this edition to Steve Jobs and Apple. Some of these have been around for a while,
Twitter Opens Madison Avenue Office
October 6, 2011, 3:15 pmTwitter said hello to New York City today as they opened their new East Coast headquarters at 340 Madison Avenue. The brand new office will house 40 full-time employees, including engineers, designers and of course, advertising execs (it's Madison Ave,
Saatchi Goes 7X7 @ Advertising Week 2011
October 6, 2011, 2:54 pmLife is like a box of chocolates, you never know what youre going to get. I hadnt heard that in a while, but the phrase came to mind when I read Saatchi & Saatchis Advertising Week session description. It was one of those highly eclectic group of speakers coming together under strict format rules. In this case it was 7 experts; 7 backgrounds;...
Danielle Sacks and Maurice Levy Discuss Risk, Failure, Winning, and the Future CMO
October 6, 2011, 2:34 pmOne of our favorite industry reporters, Fast Companys Danielle Sacks went one-on-one with Publicis Groupe Chairman & CEO, Maurice Levy, about risk-taking, the industrys move to digital marketing, and his big bets. Heres what he had to share. How Levy Approaches Risk He said, risks are inherent in everything we do and that risk is forced by the...
LinkedIn Adds Company Status Updates
October 6, 2011, 2:13 pmLinkedIn, the social network for business, just added a new feature that makes the service a little more like. . . well, you know, that other popular social network which shall remain nameless. It's called Company Status Updates and it's an easy way to keep your company's name in front of your customers. This new feature allows the page admin to...
3 Tips for Mobile Apps
October 6, 2011, 2:03 pmMost mobile apps don't get downloaded more than 1,000 times. Find out how to make yours the exception to the rule Every brand wants a mobile app, but the truth is that very few of those apps get downloaded. So hopefully marketers at the Yahoo! Connect Forum yesterday perked up when AKQA chief creative officer Rei Inamoto shared some tips to make...
PPC Ad Optimization: This Week, Don’t Diss the Tweak!
October 6, 2011, 2:00 pmWhen it comes to PPC ad copy optimization, there are generally two schools with few practitioners working both approaches.
Fresh Approachers: The school of wholesale rewrites and the testing of new approaches, alternate messaging, and cre...
Amazon Tip: How to Remove Kindle Ads
October 6, 2011, 1:58 pmLast week, Amazon announced the Kindle Fire and introduced the new line of Kindles. Many customers are choosing to allow Amazon to display "Special Offers" in exchange for a $30 discount. With Special Offers enabled, the entry-price of a Kindle is now only $79. If a user purchases a Kindle "subsidized" by Special Offers, a row of special offers...
Steve Jobs Remembered in Videos
October 6, 2011, 1:38 pmWe've been doing the daily video round-up for a few weeks now, and it seems only appropriate that we just look at some memorable Steve Jobs moments caught on video over the years. See other daily video round-ups here.
Steve Jobs Honored Around The Web
October 6, 2011, 1:22 pmFrom the outpouring on Twitter, Facebook and other social media, it's clear that the life of Steve Jobs impacted a lot of people. Condolences and tributes from the tech industry, celebrities, athletes,
Tales of a Young Media Star, Vol. 5
October 6, 2011, 1:12 pmNatalie Gengaro looks for Timberlake, gets mobile insights, and learns how to mix a good drink So Monday night ended in a slight disappointment at the Myspace party at the Best Buy Theater in Times Square. We were really hoping that Justin Timberlake was going to be a guest performer given his recent investment in Myspace's new representation,...
Is Google+ No Longer a Threat for Facebook and Twitter?
October 6, 2011, 12:19 pmWhen Google+ launched, lots of people were proclaiming its potential. While there are some, such as Robert Scoble, that still openly praise the service, a lot of other people seem to be less impressed.
Oracle Public Cloud Announcement: Salesforce is a Roach Motel
October 6, 2011, 12:03 pmEarlier today, while delivering the Oracle OpenWorld Conference keynote speech in San Francisco, Larry Ellison announced the "Oracle Public Cloud." Although several years ago Ellison mocked the idea of cloud computing, Oracle's announcement today indicates the tech giant is finally ready to fully embrace this technology. The Oracle Public Cloud,...
Keyword Research: Dealing With Uncertainty
October 6, 2011, 12:00 pmWhen selecting the keywords you would like to rank for, you must take several factors into account. Preferably you’re able to calculate its potential ROI by finding out what effort is required for a return in profit. There are, however, vari...
The Consumer Journey - A New Model to Help Marketers Connect with Consumers at the Right Time and Place
October 6, 2011, 11:53 amToday, I presented an exciting new study at Ad Week in New York that takes a fresh look at the consumer purchase journey. Over the years, weve spent a lot of time tracking how shoppers journey from the research phase through to post-purchase. But theres been less focus on uncovering why consumers behave the way they do during the shopper journey....
100 Reactions to the Death of Steve Jobs
October 6, 2011, 11:48 amThe death of Steve Jobs has inspired many, many people to share their thoughts on the life of a man they truly admired, and that includes a lot of big names.
comScore Introduces Ad Metrix Social⢠for Enhanced Visibility into Brands Leveraging the Social Side of Display Advertising
October 6, 2011, 11:32 amcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of Ad Metrix Socialâ¢, a powerful enhancement to comScore's leading competitive display ad intelligence product, that provides greater visibility into display ads appearing on social networking sites and socially-enabled display ads...
Wired Innovation Roundtable - Advertising Week 2011
October 6, 2011, 11:12 amThe genesis of big ideas. And the nexus of tomorrow. Moderator: Jason Tanz , New York Editor, Wired Mark D'Arcy , Director, Global Creative Solutions, Facebook Jason Harris , President, Executive Producer, Mekanism James Spindler , Chief Creative Officer, @radical.media Dave Clemans , Executive Creative Director, Taxi Danny Robinson , SVP,...
Steve Jobs Day Planned For iPhone 4S Release Date
October 6, 2011, 11:01 amOctober 14th is going to be a huge day for Apple, as the recently-announced iPhone 4S is scheduled to be released on that Friday.
Rally Squirrel Is the Hit of Baseball's Playoffs
October 6, 2011, 11:01 amBelieve it or not, Major League Baseball is actually working on bringing a close to their never-ending season, as we have finally entered the Playoff stage after enduring a 162-game regular season that started back in April.
Rally Squirrel Is the Hit of Baseball’s Playoffs
October 6, 2011, 10:53 amBelieve it or not, Major League Baseball is actually working on bringing a close to their never-ending season, as we have finally entered the Playoff stage after enduring a 162-game regular season that started back in April. Before you know …
Private or Open Exchanges? How about just controls and efficiencies?
October 6, 2011, 10:41 amThere was a lively discussion today at the Performance Display Event presented by Criteo. Most interesting to me was the conversation around publishers enabling RTB through either private or open exchanges. Peter Naylor , EVP of Digital Media Advertising at NBC Universal and Zack Rodgers, Senior Vice President Sales Strategy & Operations at CBS...
Nexus Prime Rumor: Leaked Specs and Verizon Exclusive?
October 6, 2011, 10:26 amAre you anxious for the big Nexus Prime reveal, widely speculated to take place next Tuesday at the Google/Samsung Unpacked event? If you're curious and just too impatient to wait a few days, you might be in luck.
Will small businesses survive the future of SEO?
October 6, 2011, 9:54 amWe are entering a new era of SEO, one where potentially small businesses will be squeezed out of the SERPs. Here is one strategy to combat this without needing a big brand budget...
Bye Bye Google Page Rank?
October 6, 2011, 9:51 am
I noticed last night that Google’s visible page rank had disappeared for several tools I use. I looked around a little bit but could not find any tool that was working. I think the SEO community has been looking towards this for quite some time, as people have put far too much emphasis on Google’s visible page rank to the point where...
New Internet Marketing Jobs Are Waiting!
October 6, 2011, 9:39 amThe opportunities for a career in Internet and social media marketing outpace most other business sectors at this particular time in history. Whether you are looking for your next job in the industry or are looking to make a career change into the ever changing world of Internet and social media marketing, the Marketing Pilgrim Job Board is a...
Steve Wozniak Gets Emotional Talking About Steve Jobs
October 6, 2011, 9:24 am"It's like the world lost a John Lennon." That's the word from Steve Wozniak, Apple co-founder, who launched the company with Steve Jobs from a garage in 1976. He talked last night following the death of Jobs,
Steve Jobs Memes Pay Respect to a Visionary
October 6, 2011, 9:24 amThe unfortunate death of Steve Jobs caused massive reverberations around the Internet in particular, as people all over the world paid their respects the one of the great visionaries to grace the tech industry.
New Content Partnerships Give Advertisers What They've Always Wanted - And Then Some
October 6, 2011, 9:19 amEvery so often, you realize that youre part of a tipping point moment. This particular moment is about the transformation of TV from a one-size-fits-all passive experience to a personalized, social and irresistibly interactive experience. For both consumers and advertisers, the promise of interactive TV has finally arrived. The last 11 months have...
Microsoft Reportedly Thinking About Bidding for Yahoo
October 6, 2011, 8:53 amWhat if Microsoft bought Yahoo? According to a report from Reuters, Microsoft is eyeing a bid on the company which is currently down a CEO. Yahoo's board fired CEO Carol Bartz last month,
The 5-Step Process that Solves Three Painful Writing Problems
October 6, 2011, 8:53 amRecently, I asked the Copyblogger tribe over on Google+ to name their biggest writing challenge. From the many responses, a pattern developed: How to get started How to cut the fluff How to finish These three issues are really symptoms of the same painful problem, which boils down to not clearly understanding what you're trying to accomplish with...
Comprehensive Guide to Measuring the ROI of Social Media Marketing
October 6, 2011, 8:53 amWith all the good press it's been getting lately, you'd think that social media was a gift from the internet marketing gods. Want to expand your brand's reach online? Social media's got you covered. Want to connect with thousands of potential customers for free? Social media, for the win! But while social media marketing has its place,
Steve Jobs Leaves the World a Better Place
October 6, 2011, 8:53 amSteve Jobs, one of the most innovative and inspiring businessmen of our time, passed away last evening. Although he only lived to the age of 56, Steve Jobs co-founded Apple, pioneered the personal computer industry, and changed the way people view technology by creating products at the "intersection of art and technology." His incredible...
PPC Ad Optimization: This Week, Don't Diss the Tweak!
October 6, 2011, 8:37 amWhen it comes to PPC ad copy optimization, there are generally two schools with few practitioners working both approaches. Fresh Approachers: The school of wholesale rewrites and the testing of new approaches, alternate messaging, and cre.
Sprint iPhone 4S To Launch With Unlimited Data
October 6, 2011, 8:28 amA month before Tuesday’s Apple iPhone event, before everyone was 100% sure that Sprint would be acquiring the new iPhone, rumors surfaced that Sprint would be launching the new iPhone with an unlimited data option. Just two weeks ago, speaking …
Your client is wrong. Now what?
October 6, 2011, 8:07 amSometimes, it's not so fun to be right. Recently, Search Engine Watch ran a great post called, "How to Help SEO Customers Who Aren't Always Right" . If you've been working as an SEO consultant or SEO copywriter, you've come across this issue. Your client insists that you should do things one way. You know that it's not a good idea. And suddenly,...
Inline Translation for Facebook Pages Introduced
October 6, 2011, 7:31 amFacebook and Bing are getting into a deeper relationship as Facebook announced the incorporation of Bing Translate into the service. Any public page that is not in your native language can be translated inline by hitting the "Translate" button on the post. You will also have the option to improve the translation as well.
If Yahoo and Microsoft Did Merge Combined Traffic Tops Google
October 6, 2011, 7:00 amThis is certainly a big if. There is a fair amount of speculation out there that Microsoft is looking at buying Yahoo. A 10 percent jump in Yahoo's stock yesterday was one result. There is, however, an equal amount of talk that is denying it . So it's all speculation. Welcome to the world of the Internet.
Google's "Our Mobile Planet" Gives Mobile Data To Everyone To Use
October 6, 2011, 6:29 amGoogle can be surprising at times. We are all used to Google offering ridiculous amounts of free stuff and things. Sometimes, however, what they give away isn't what you would expect. This week Google has offered its " Our Mobile Planet " data for users like you and me to generate our own charts like the one you see below. The idea is to be able...
Google’s “Our Mobile Planet” Gives Mobile Data To Everyone To Use
October 6, 2011, 6:12 amGoogle can be surprising at times. We are all used to Google offering ridiculous amounts of free stuff and things. Sometimes, however, what they give away isn’t what you would expect.
This week Google has offered its “Our Mobile Planet” data for users like you and me to generate our own charts like the one you see below. The idea...
Rest in Peace, Steve Jobs
October 6, 2011, 6:00 amSteve Jobs, Apple cofounder and former CEO, has died at the age of 56 after a long battle with cancer. A visionary and inspiration to millions, his influence was far reaching, as demonstrated by the mourning in the tech world and beyond of a life ...
How Steve Jobs' Relationship with Google Evolved
October 6, 2011, 5:58 amThis is how Google's homepage looks, one day after Apple Founder Steve Jobs passed away after a long bout of illness that started with pancreatic cancer in 2004: Clicking the link takes you to Apple's homepage , which brought tears to my eyes when I saw it last night: Simple. Tasteful, but elegant, the way Jobs himself might have designed it. Why...
The Association of Online Publishers has Selected comScore for a Major Advertising Effectiveness Research Project in the UK
October 6, 2011, 4:56 amcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has been selected by the Association of Online Publishers (AOP) - the industry body representing online publishing companies that create original, branded, quality content - to conduct a study focused on how trusted websites can deliver higher returns...
Register For Our Free UK Bing Search Advertising Webinar
October 6, 2011, 3:24 amDate: October 11, 2011 Event Start Time : 11 A.M. GMT Duration : 1 hour Cost : Free Register for free Ever thought about Pay Per Click Advertising but not sure how to get started? You have a search campaign but would like to know more about bidding & budgeting or some help finding keywords? Then this webinar is for you! If you arent already...
Beginners Guide: Doing a Site Audit Using Google Webmaster Tools
October 6, 2011, 3:12 amSEO is the Steve Jobs of industries; it makes you want the latest and greatest tools. I think this is partly down to SEO still being a bit of a black box and partly it’s just people always looking for the magic bullet that will rocket them to the top of the SERPS.While the search engines are always changing, it’s fair to say that for a long...
4 Reasons Blog Comments Are Great for Link Building
October 6, 2011, 1:20 amBlog commenting is one of the best components of a link building campaign for numerous reasons. Aside from the obvious value of the link, there is a lot of long term value associated with developing a strong blog commenting campaign that can impact the overall success of your SEO and website. Here are 4 reasons why you should amp up your blog...
Music Tuesday: Mastodon, Warpaint and Strawburry17
October 6, 2011, 1:15 amAustin, Texas is accustomed to hordes of music lovers descending on its streets periodically. But at this year's Austin City Limits Music Festival, you didn't need to be there to be part of it"the festival was streaming live all weekend on YouTube; check out some festival highlights now. And, just in case you didn't get your fill last weekend, we...
Blog Posts to Read for October 6, 2011
October 5, 2011, 11:12 pmBelow you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Custom vs. Free Website Design - Which is Best? There are thousands of free website templates available but if you have the money to...
Steve Jobs Funeral To Be Picketed By Westboro Church
October 5, 2011, 11:07 pmFringe religious organization Westboro Baptist Church plans to picket former Apple CEO Steve Jobs' funeral, according to a tweet by top member Margie J Phelps. Westboro, known by most as the "God Hates Fags" people,
Hear Steve Jobs Discuss Death During his Stanford Commencement Speech
October 5, 2011, 10:51 pmWith the news of Steve Jobs' death people from all walks of life began spreading condolences via Facebook, Twitter, and other socil media outlets. One thing people began to share was Steve Jobs' 2005 Stanford commencement speech. Why, you ask?
Eye-Tracking Google SERPs - 5 Tales of Pizza
October 5, 2011, 10:51 pmPosted by Dr. Pete A while back, we got an offer we couldnt refuse. The good folks at Mirametrix asked if we were interested in custom eye-tracking data (which traditionally costs a small fortune) for any Google searches. Um, does Matt Cutts like cats? Since I once worked down the hall from an eye-tracking lab, I was the obvious choice to lead...
YouTube Honors Steve Jobs
October 5, 2011, 10:31 pmLots of people are sharing their thoughts about Steve Jobs in the wake of his passing, and some websites are also honoring the memory of the former Apple CEO. We've already told you about Apple, and Google,
Steve Jobs, 1955-2011: Twitter Remembers An Icon
October 5, 2011, 10:15 pmSteve Jobs' has died at the age of 56 from a long battle with pancreatic cancer.
Are You Teaching Your Customers? Pssst ... Your Competitors Are
October 5, 2011, 10:12 pmGood post on how powerful educating and providing customers with value through knowledge can be.
Link-Assistant.Com SEO PowerSuite SEO Report Review
October 5, 2011, 10:05 pm***This is a paid product review of the SEO PowerSuite Software. The Link-Assistant.Com SEO PowerSuite toolkit is an all-in-one SEO solution to automate, speed up and smarten-up the most time-consuming SEO tasks. It consists of 4 individual SEO tools. Each tool produces several SEO reports that give data graphical representation and provide...
Disney, Pixar Remember Steve Jobs
October 5, 2011, 10:00 pmWith all of Steve Jobs' achievements as the CEO of Apple (and they were many), some people forget his major involvement with Disney Pixar. In 1986,
Mark Zuckerberg to Steve Jobs "I will miss you"
October 5, 2011, 10:00 pmFacebook founder and CEO Mark Zuckerberg took to his own wall to share a message that pays tribute to the late Apple founder Steve Jobs. Zuckerberg wrote on his wall: "Steve, thank you for being a mentor and a friend.
Mark Zuckerberg to Steve Jobs “I will miss you”
October 5, 2011, 9:53 pmFacebook founder and CEO Mark Zuckerberg took to his own wall to share a message that pays tribute to the late Apple founder Steve Jobs. Zuckerberg wrote on his wall: “Steve, thank you for being a mentor and a friend. …
President Obama on Steve Jobs' Death
October 5, 2011, 9:45 pmLots of people are sharing their thoughts about Steve Jobs in the wake of his passing, and that includes the President of the United States, Barack Obama.
President Obama on Steve Jobs’ Death
October 5, 2011, 9:35 pmLots of people are sharing their thoughts about Steve Jobs in the wake of his passing, and that includes the President of the United States, Barack Obama. The president has released the following statement: Michelle and I are saddened to …
Steve Jobs Death: Apple CEO Tim Cook's Email to Employees
October 5, 2011, 9:29 pmAs you may know, Apple co-founder Steve Jobs has passed away. The company put out a statement as noted here, as did the Jobs family.
How Has Steve Jobs Changed Your Life, Answers From the Industry
October 5, 2011, 9:29 pmPerhaps the greatest man of our time has died today, Steve Jobs . So many kind things were being said on Twitter'I thought I would ask people how Steve Jobs had changed the lives of those in this industry. Here are some answers: """""""" Aside from the obvious, (I write this on an Apple MacBook Pro as my Apple iPhone buzzes) Steve Jobs definitely...
Steve Jobs Death: Apple CEO Tim Cook’s Email to Employees
October 5, 2011, 9:21 pmAs you may know, Apple co-founder Steve Jobs has passed away. The company put out a statement as noted here, as did the Jobs family. Apple has also made public the following email from CEO Tim Cook to the company’s …
Google Honors Steve Jobs
October 5, 2011, 9:14 pmAs the death of Apple co-founder Steve Jobs was announced, Google was quick to respond in more ways than one, and has been quite classy about the whole thing. The above is what Google's homepage currently looks like.
Steve Jobs Dies, Google CEO Larry Page Responds
October 5, 2011, 8:38 pmThis evening, it was announced that Steve Jobs has died. Statements and condolences are flying around all over the web, including from Steve's tech leader peers. Here's what Bill Gates had to say.
Facebook and Google Execs Equally Suck at Social Media
October 5, 2011, 8:30 pmMichael Degusta at The Understatement posted a fun study yesterday on how little Google’s management team actually use their Google+ service. These managers need to stand behind their product, he says, and Facebook’s management ar...
Steve Jobs Death: Family Releases Statement
October 5, 2011, 8:23 pmApple visionary Steve Jobs as passed away, following a prolonged struggle with cancer. He recently stepped down as CEO of the company as his condition worsened. Earlier, Apple released a statement about his passing.
Steve Jobs' Death: Bill Gates Issues Statement
October 5, 2011, 8:07 pmCall them rivals, dual visionaries, or whatever you want - there's no doubt that Steve Jobs and Bill Gates are both titans of the tech field. With Jobs' passing this evening,
Steve Jobs’ Death: Bill Gates Issues Statement
October 5, 2011, 8:04 pmCall them rivals, dual visionaries, or whatever you want – there’s no doubt that Steve Jobs and Bill Gates are both titans of the tech field. With Jobs’ passing this evening, Gates has issued a statement: I’m truly saddened to …
Yahoo Sale Getting Closer?
October 5, 2011, 7:30 pmYahoo advisors are readying financial information for potential buyers, Reuters is reporting. Seems over the past few weeks a number of companies have shown interest in buying some or all of Yahoo, according to the news service.
"Over the l...
Apple Devotes Homepage to Remembering Steve Jobs
October 5, 2011, 7:22 pmAs you would imagine the death of Steve Jobs has hit Apple quite hard, They’ve updated their homepage to include a single image remembering the legacy of Steve Jobs. You can see the image above. After you click the image …
Steve Jobs Has Died
October 5, 2011, 7:16 pmApple's chairman of the board, and former CEO has passed away after a long bought with pancreatic cancer. he was only 56. Below a statement from Apple: We are deeply saddened to announce that Steve Jobs passed away today.
Steve Jobs 1955-2011
October 5, 2011, 7:01 pmThe Case of Lizzie Borden: The Amanda Knox of 1890
October 5, 2011, 6:30 pmby Claudine Zap A sensational trial covered by a hungry media. A bloody murder scene that involved a sharp, brutal blade, and then a surprising acquittal of an alleged "killer girl" who captured the nation's attention. Sounds like the trial in Italy and recent acquittal of American-abroad student Amanda Knox for the sexual assault and murder of...
Mobile Ad Spend to Hit $1 Billion, Media & Search Ads Expanding [Report]
October 5, 2011, 5:45 pmEMarketer has released analysis of mobile ad spending that predicts decreased investment in message-based ads and dramatically increased investment in banner, search, rich media, and video ads on the mobile platform.
As the iPhone 4S is relea...
5 Ways Schema.org Borks the Internet
October 5, 2011, 5:23 pmMany see Schema.org as the next big thing and are scrambling to implement as quickly as possible. But is it really all that and a bag of chips?
Why Rank Checking Is Not Critical (at least for me)
October 5, 2011, 5:02 pmAn argument that the value of checking rank has declined over the last 10 years.
Google AdWords Puts More Weight on Relevance, Landing Page Quality
October 5, 2011, 4:45 pmGoogle is rolling out updates to how the AdWords quality score is determined and how much impact that score has on the ad’s ranking. These changes were first tested in Brazil, Spain, Portugal, and portions of Latin America.
What’s Ch...
No Google+ For Google's Management Team?
October 5, 2011, 4:37 pmDo they not like it, or do they simply not want to conform to a new social media platform?
The Many Women of Dr. Murray
October 5, 2011, 4:21 pmby Mike Krumboltz The trial of Dr. Conrad Murray is giving viewers a look into the private life of the personal physician to the late Michael Jackson . Few of those revelations have been positive. Perhaps most intriguing to the trial's followers has been the information about Dr. Murray's love life . Murray's past and present girlfriends recently...
No Google+ For Google’s Management Team?
October 5, 2011, 4:19 pmDo they not like it, or do they simply not want to conform to a new social media platform? These are just a few of the questions I have after seeing the chart detailing how much members of Google management …
Google, Playstation, Elmo & Celebrities Saying the F Word
October 5, 2011, 4:16 pmA video round-up is hardly complete without one of Google’s webmaster help videos featuring Matt Cutts dropping some knowledge on site owners, but beyond that, there’s quite a mix here in today’s. I’ll just let you look at them. View …
Happy Days, Siri, and Hot Pockets
October 5, 2011, 3:56 pmTwitter is a wonderful place for one-liners. To be funny on the site, you’ve got to be sharp and practice economy of language. You’ve only got 140 characters to make an impression. And what better way to wind-down the work …
Connected Acquired by LinkedIn
October 5, 2011, 3:41 pmLinkedIn has acquired contact management company Connected, which is designed to help people manage their contacts across services from a single place. In a message on the Connected Blog, Conected’s Sachin Rekhi and Ada Chen write: We’re excited about the …
Millennials Will Remain Loyal for Free and Easy Rewards
October 5, 2011, 3:33 pmThe Millennial Generation, those aged 18 – 29, are poised to take over the world. There are 1.7 billion of them in the world, 77 million in the US and you need their support.
Luckily, Millennials are willing to go the extra mile for a brand they love, but they do expect a few easy rewards in return.
Aimia released the first part of a study...
American Horror Story Starts Tonight and Twitter is Ready
October 5, 2011, 3:28 pmAs is the case with most anticipated pieces of content — be it movies, television shows or music — when the time comes for the desired item to make its debut, the social media networks begin to jump with anticipation. …
iPhone 4S, Siri, IPod Touch The Most Buzzed About Topics From Apple's Big Event
October 5, 2011, 3:20 pmIf you were anywhere on the internet yesterday on any social media site, you probably noticed that Apple's big iPhone event was a much-discussed topic.
iPhone 4S Grief, Kindle Fire vs. iPad & Traffic Jams
October 5, 2011, 3:16 pmWith all of the iPhone talk over the past couple days, it only seems fitting to include it here as well. Today’s infographic round-up looks at the “grief” Apple fans have had to endure, as well as public opinion regarding …
iPhone 4S, Siri, iPod Touch The Most Buzzed About Topics From Apple’s Big Event
October 5, 2011, 3:10 pmIf you were anywhere on the internet yesterday on any social media site, you probably noticed that Apple’s big iPhone event was a much-discussed topic. Whether it was people expressing excitement about new products and features or people expressing disappointment …
Microsoft Simplifies Digital Storytelling
October 5, 2011, 3:09 pmWow, what a great couple of days it has been in NYC here at Advertising Week ! I always tell people that one of the best parts of my job is when I get to roll up my sleeves and interact with customers and other thought leaders, within and outside Microsoft. There has been no shortage of thought leadership this week. Whether its listening to Jaron...
Google Provides New Interactive Mobile Data Tool
October 5, 2011, 3:04 pmWith mobile Internet usage increasing, the need for quality data related to how consumers interact with and user their smartphones is more important now than ever before. Until recently, quality data related to mobile usage has been difficult to find, cost prohibitive, and often inaccurate. However, last evening Google rolled out a data resource...
How to stop Facebook, Google+, and Twitter from tracking you
October 5, 2011, 3:02 pmThose of us who know how the Web works know that every time you visit a page with a Facebook, Google+, or Twitter link, the code behind that link actually comes from Facebook or Twitter servers, so if you're surfing to that page with the same browser that you're currently logged into Facebook or Twitter with, then they know you're on that site....
Social Network Ad Revenues to Top 5 Billion in 2011
October 5, 2011, 2:44 pmTo quote an old cigarette commercial, you've come a long way, baby. As recently as 2009, social media ad revenue barely crossed the $2 billion mark. This year, eMarketer predicts the number will hit $5.54 billion, rising to $9.99 in 2013. Right now, the US is responsible for most of the spend, but the rest of the world is coming on strong. By...
No iPhone 5: The Internet Reacts To The New iPhone 4S
October 5, 2011, 2:13 pmIt’s safe to say that Apple’s “Let’s Talk iPhone” event failed to please a large majority of Apple users, as the internet has been buzzing for the last 24 hours about the iPhone 4S announcement – mainly that it’s not …
Did Paramount Take a Shot at Netflix's Streaming Service?
October 5, 2011, 2:13 pmAs many Netflix users are already well aware of, the company has something of an issue with new movies released to the home consumer. In fact,
My Favorite SEO Research Tool: PPC Data
October 5, 2011, 2:00 pmCompanies starting digital marketing efforts from scratch are frequently torn by this simple question: PPC or SEO? More and more, clients commonly start with PPC strategies, while SEO is viewed as a medium-term strategy.
Many companies frequentl...
Did Paramount Take a Shot at Netflix’s Streaming Service?
October 5, 2011, 1:51 pmAs many Netflix users are already well aware of, the company has something of an issue with new movies released to the home consumer. In fact, one of the biggest complaints about the Netflix streaming service is the abject lack …
iPhone 5 Rumors Still Alive and Well Despite iPhone 4S
October 5, 2011, 1:48 pmThere are a couple ways you could look at the announcement of the iPhone 4S, with regards to the lack of an iPhone 5 announcement. One way would be that this is the iPhone 5. It just has a different …
A Lucky Lotto Mistake
October 5, 2011, 1:42 pmby Michael Krumboltz What's better than winning $25 million in the lottery? How about winning $25 million when you never even intended to play? That's exactly what happened to Kathy Scruggs, 44, of Lithonia, Georgia. Scruggs, who won the state's Powerball jackpot last month, recently told lotto officials that she never meant to buy the ticket. The...
Google ITA Software Deal Reportedly Just Approved by Federal Judge
October 5, 2011, 1:09 pmGoogle has had a long regulatory battle trying to get its acquisition of ITA Software approved. In April, it got DoJ approval. Just last month, Google finally launched Flight Search, as it was able to use the technology it acquired …
Advanced PPC Optimization Techniques for adCenter: Filling the Matching Gaps
October 5, 2011, 1:00 pmSo far in our journey of advanced PPC optimization techniques for adCenter, we've talked about the importance of getting the right negative keywords as well as how bidding by match type can have a hugely positive impact on your campaigns...
Google+ Lets Users Disable Comments and Lock Posts Before Sharing
October 5, 2011, 12:56 pmGoogle has started rolling out a new feature for Google+ that lets you disable comments and lock posts before sharing them to the stream.
Discussion: Are Directories Still a Good Source of Inbound Links?
October 5, 2011, 12:38 pmFor years, SEOs have talked about getting links from online directories as part of a basic/foundational link building program. In our "Discussion of the Week," we want to know -- have times changed? Are directories still a worthwhile source of links? Does it depend on the business/industry? Or, are there more effective ways to go about building...
Reuters Leadership Roundtable - Advertising Week 2011
October 5, 2011, 12:30 pmIndustry leaders set the stage for Advertising Week's thought leadership program with a candid discussion on challenges and opportunities in today's disruptive landscape. Moderator: Jim Impoco , Executive Editor, Thomson Reuters Featuring: Frank Holland , CVP, Advertising and Online, Microsoft, Bob Bowman , President, MLB Advanced Media, Andrew...
comScore Reports August 2011 U.S. Mobile Subscriber Market Share
October 5, 2011, 12:25 pmcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending August 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset...
Tales of a Young Media Star, Vol. 3
October 5, 2011, 12:14 pmCaitlin Hegarty shares lessons learned from her first Ad Week Day Two of my first Ad Week is over! Before heading to the Digitas event at the Astor tonight, I wanted to share some lessons learned, and offer hard-won advice to future first-time Ad-Weekers: Don't wear heels (women or men!): From the walking back and forth on cracked sidewalks to...
Yahoo’s Shashi Seth on the Future of Search, Mobile & Structured Data
October 5, 2011, 12:00 pmRegardless of whether Yahoo continues to see itself as a search company, it seems to have a clear strategy for the next few years that is coined in a catchy three-word mantra: “Answers, not links.”
Shashi Seth, a Google and eBay vete...
Microsoft's Principle Researcher, Bill Buxton: Ubiquitous Computing is Here and Will Be Our Future
October 5, 2011, 11:59 amBill Buxton captivated the audience immediately by introducing ubiquitous computing, explaining that computers are everywhere you need them or want them, you just dont notice it. An example he gave is the computing of anti-lock brakes, you dont think about them until you slam on your breaks to avoid an accident. There are computing components that...
This PS3 "Long Live Play" Ad Is All Kinds Of Awesome
October 5, 2011, 11:54 amLast month, Sony announced a new campaign called "Long Live Play," which asked avid PS3 gamers to submit photos of themselves holding their PS3 controllers "in the environment you love to game in.
Digg Newsrooms: Public Beta Edition
October 5, 2011, 11:48 amSeveral weeks ago we announced the launch of Digg Newsrooms , which represents our next step towards creating tools for finding the best news. We've received a tremendous amount of feedback from loyal users and new users alike, and many more improvements and fixes are in the pipeline. Today we're opening the Beta to all users! Digg Newsrooms are...
This PS3 “Long Live Play” Ad Is All Kinds Of Awesome
October 5, 2011, 11:47 amLast month, Sony announced a new campaign called “Long Live Play,” which asked avid PS3 gamers to submit photos of themselves holding their PS3 controllers “in the environment you love to game in.” Players were also asked to submit 30 …
Google Earth Reaches One Billion Downloads
October 5, 2011, 11:43 amEarlier today, Google announced that Google Earth has been downloaded one billion times since it was released in 2005. This number, which includes desktop clients, mobile apps, and the Google Earth plug in, makes Google Earth one of the most downloaded applications of all time. To emphasize the enormity of the number one billion,
The Value (or Lack Thereof) of Measuring Keyword Rankings
October 5, 2011, 11:08 amby Stoney deGeyter A recent discussion on Sphinn got me thinking about the value of keyword rankings in the overall scheme of measuring SEO performance. Do rankings matter? If so, should ranking reports be a part of the success metrics SEO's provide their clients? There are a lot of ways to measure the success of an SEO campaign and rankings can...
Google Panda Update: Latest Confirmed as Global, Tweaked with Fresh Data
October 5, 2011, 10:58 amIf you've been following the Google Panda saga, you know that an update was launched last week. At least one site,
Make Your New iPhone 4S Cheaper With Apple's Reuse and Recycling Program
October 5, 2011, 10:58 amWith the announcement of the brand new iPhone 4S, many loyal Apple customers will be opting to upgrade their mobile devices in the near future.
Online Reviews: The Superhero Of Content Marketing
October 5, 2011, 10:50 amA really good overview about a very important topic.
Make Your New iPhone 4S Cheaper With Apple’s Reuse and Recycling Program
October 5, 2011, 10:43 amWith the announcement of the brand new iPhone 4S, many loyal Apple customers will be opting to upgrade their mobile devices in the near future. If you plan on grabbing an iPhone 4S when it hits the shelves on October …
Beautiful Photos Taken With the iPhone 4S
October 5, 2011, 10:06 amDuring Apple's "Let's Talk iPhone" media they finally unveiled their latest must have device, the iPhone 4S. It's not quite the iPhone 5 that everyone was anticipating, but the 4S does bring some interesting advancements to the table.
Video: Plan, Verify, Assess Impact - Cross Platform Analytics with Kate Sirkin from SMG - Advertising Week 2011
October 5, 2011, 9:40 amIn this high-altitude conversation with Kate Sirki - Global Research Director at Starcom MediaVest Group , we talk about the three phases of effectively measuring cross-platform campaigns, how brands should be keeping up with the ever-changing nature of technology, and her thoughts on the most effective channel for your marketing budget - you...
Shiny: The Firefly Guide to Producing More Creative Content
October 5, 2011, 9:19 amI was reading Jonathan Fields' new book Uncertainty: Turning Fear and Doubt into Fuel for Brilliance this weekend, and one of the insights that struck me the most was his breakdown of the two types of creativity. Because analogies help us learn, and because Firefly is the best show that has ever been on television, I'm going to call the two types...
Alibaba Group & Partners Considering Purchasing Yahoo
October 5, 2011, 9:19 amLast week at Stanford University, Alibaba Group Chairman Jack Ma indicated that he is very interested in purchasing Yahoo. He said the following: "We are very interested in Yahoo because our Alibaba Group is so important to Yahoo, and Yahoo is also very important to us. There are so many people who are interested in that, and we are also talking...
Nexus Prime Release Teased With Unpacked Trailer?
October 5, 2011, 9:18 amAlthough it seems like the world will be wrapped up in Apple-land and iPhone 4S / 5 drama for the foreseeable future (and let’s face it, it probably will be), there is another big event on the horizon. Samsung’s mobile …
Google Panda Update: Expect More Over Next Few Weeks
October 5, 2011, 9:04 amLast week, Google rolled out its first Panda update in quite a while, but many sites have felt its effects for better or worse. SearchMetrics put out an interesting list of top winners and losers (more on that here),
6 Actionable Ways to Use PPC and SEO Data to Improve Overall Results and Focus
October 5, 2011, 9:04 amSEO is better! No, PPC is better! Yes, for many years there has been the debate around SEO (search engine optimization) vs. PPC (pay per click - or paid search) and why you should focus on one over the other. But some of the best campaigns don't pit the two against each another. The sum of PPC and SEO is stronger than just its parts"and can...
iPhone 5 Rumor: Release Delayed Until Apple Can Implement LTE
October 5, 2011, 8:48 amFeeling let down by yesterday's "Let's Talk iPhone" event? You definitely aren't alone. Although the announced iPhone 4S comes with improvements like a faster processor, a better camera and that interesting Siri voice assistant feature,
iPhone 4S Videos: Device, iOS 5, Siri & iCloud
October 5, 2011, 8:48 amThis week, Apple unveiled the the iPhone 4S, its next-generation iPhone. A lot of people were disappointed because they wanted an iPhone 5 with something more. A lot of people were happy with the news,
IAB CEO Randall Rothenberg on MIXX and Storytelling - Advertising Week 2011
October 5, 2011, 8:43 amRandall Rothenberg took a few minutes out of the IAB MIXX conference to talk to us about this year's theme of storytelling, his thoughts on how device ubiquity is impacting advertising and the way we market to consumers, where we're headed with social, and a little tribute to our own Jaron Lanier about who he says, "probably more than anyone else...
New Managing Editor at SEJ
October 5, 2011, 8:17 amI am very excited to introduce myself to the readers of SEJ. My name is Melissa Fach and I am the new Managing Editor of Search Engine Journal (how cool is that?). My Background I am the owner of SEO Aware, LLC . My education is in Psychology and mental health, but for the last 7 years I have worked in the web marketing and SEO industry. I have...
3 Facts About Neuromarketing
October 5, 2011, 8:07 amAdvertising Week panel reveals insight into the new science behind advertising Neuroscience and the Real Housewives may not seem like the most likely of matches. But Bravo's panel, "Get Inside Your Consumers' Minds," featuring advertising experts from research teams at Yahoo! and Universal McCann, unveiled fascinating insights into the science...
SEO content marketing roundup, week ending October 5th
October 5, 2011, 7:46 amphoto credit: Bob n Renee It's fall, and yes " time for that seasonal tune-up. This week's latest and greatest web writing news features the nuts & bolts of getting the most out of your online marketing efforts and simply getting things done. Content marketers offer practical tips, SEO & search discuss the basics of link building and strategy,...
50+ Awesome Posts on Conversions
October 5, 2011, 7:06 amA great collection of CRO posts including grouped topics such as Beginner’s Guides, Copywriting, Case Studies, Landing Pages, Tools and more.
3 Steps to Create a Global Social Media Content Plan
October 5, 2011, 7:05 amNote from Lee: I've known Michael Brito for about 5 years (he hired my agency TopRank Marketing when he was at HP) and followed his moves around silicon valley from Yahoo to Intel and his current role as SVP, Social Business Planning, Edelman Digital. Michael's new book on Social Business (Included in our list of Optimized Online Marketing Books )...
Google's Management Doesn't Use Google+ So Why Should You?
October 5, 2011, 7:00 amLet's keep this one short and sweet. The chart below was put together by Michael Degusta who blogs at The Understatement . What this shows though is no understatement at all. In fact, it could be one of the most interesting points about social networking you can make. Is it really just for the commoners? Look at how little Google's own team uses...
Google’s Management Doesn’t Use Google+ So Why Should You?
October 5, 2011, 6:43 amLet’s keep this one short and sweet.
The chart below was put together by Michael Degusta who blogs at The Understatement. What this shows though is no understatement at all. In fact, it could be one of the most interesting points about social networking you can make. Is it really just for the commoners? Look at how little Google’s own...
Yahoo's Shashi Seth on the Future of Search, Mobile & Structured Data
October 5, 2011, 6:40 amRegardless of whether Yahoo continues to see itself as a search company, it seems to have a clear strategy for the next few years that is coined in a catchy three-word mantra: "Answers, not links." Shashi Seth, a Google and eBay vete.
Google's Purchase Of ITA Software Approved By Federal Judge
October 5, 2011, 6:39 amU.S. District Judge Robert Wilkins in Washington today approved a consent decree between Google and the Justice Department that allows the acquisition as long as Google makes travel data available to search-engine rivals and lets the government review any complaints it's acting unfairly. Wilkins said he found the agreement to be in 'the public...
Google Chrome Set to Pass Firefox, Despite Microsoft Deletions
October 5, 2011, 6:00 amStatCounter has been tracking Chrome's immense growth in 2011 and predicts Chrome will reach second place, above Firefox, in December of this year. Meanwhile, Chrome faces challenges thanks to a Microsoft glitch that's deleting Chrome on users' sy...
Google+ Plus Allows Users to Lock Posts and Turn Off Comments Before Publishing
October 5, 2011, 5:42 amIn an effort to continue to differentiate itself from Facebook, Google+ has turned its attention to giving users more freedom with regard to just how public their posts are. As Facebook keeps moving itself in the direction of Mark Zuckerberg’s “share everything” mantra, Google+ is taking what might be considered the privacy and...
Who Stole My Time?
October 5, 2011, 4:15 amMatthew Stibbe is CEO and writer-in-chief at Articulate Marketing , where he helps high-clients such as Microsoft, HP, Symantec and NetJets communicate clearly with their customers. He is also the founder of TurbineHQ.com , the easy the easy way to take care of office paperwork online, including an employee database, expenses, holiday and sickness...
Senior Google Execs Not Using Google+
October 5, 2011, 2:56 amStrong management support would seem to be key for a new product's success. After all, if the company behind it doesn't demonstrate an interest or confidence in the product, why should anyone else?
How Social Share Buttons Impact Your SEO
October 5, 2011, 1:12 amIf you look right above this post next to the author byline you'll see a row of widgets (Twitter, Facebook, Google+, email and ShareThis). These little social share buttons are actually a critical component of my content promotion campaign, and they should be part of yours! Social share buttons allow your readers to submit your content to their...
New SEO Reports in Google Analytics Now Here
October 5, 2011, 12:20 amPosted by Cyrus Shepard This week we noticed a new feature in our Google Analytics account a set of reports called Search Engine Optimization. Google announced these reports are out of beta and now available to all users. Is Google really going to help us with our SEO? The reports are found in the new interface, under the Traffic Sources...
Google Merges Analytics, Webmaster Tools Data, Adds SEO Reports
October 5, 2011, 12:00 amGoogle Webmaster Tools reports are now included as part of Google Analytics. You may recall four months ago, Google Analytics launched a pilot program between the two services. As of today the Analytics team announced the initial test are ove...
Amazon Invites California Affilates to Return
October 4, 2011, 11:54 pmOnly Californian Associates whose accounts were closed by Amazon as a result of the now-repealed earlier law (AB X28 1) are eligible to re-enroll.
iPhone 4S Has Apple Apologists Up in Arms
October 4, 2011, 11:34 pmHow can you tell the Apple loyalists in the crowd? They're the ones shouting the loudest to defend Apple, which didn't announce the iPhone 5, now officially a unicorn, today for its "Let's Talk iPhone" event in Cupertino, Calif. Of course, I'm full aware that I'm writing this post as the editor of a blog called Google Watch , so you'd be inclined...
Google One of Top 5 Global Brands, Most Attractive Employer
October 4, 2011, 11:00 pmThe Best Global Brands 2011 report is out, with search giant Google sitting comfortably in the top five for the second year in a row. The top brands remain unchanged from 2010, with Coca-Cola, at a brand value of more than $71 billion, taking the ...
It's Pac-Man the Musical
October 4, 2011, 7:17 pmby Claudine Zap There's Pac-Man the video game. Pac-Man the TV show . And now, some clever folks bring you Pac-Man the musical . For those who are fuzzy on the top-selling arcade game of all time: Pac-Man is a little yellow circle with a big mouth whose sole purpose in life is to roam a maze and chomp on the multiple Pac-dots that lie ahead of...
Google Maps Adds Helicopter View, Streamlines Design
October 4, 2011, 7:00 pmUsers who request driving directions on Google Maps will now be able to access one additional option: Helicopter view. This view allows users to get a fly-through of their route. The addition of this feature coincides with several minor design cha...
Electric Airplane Wins Big Money
October 4, 2011, 6:31 pmby Mike Krumboltz NASA has awarded a Pennsylvania company a $1.35 million prize for developing an ultra-efficient electric airplane. The Taurus G4 airplane won the prize by flying 200 miles from Charles M. Schulz Sonoma County Airport in Santa Rosa, Calif., in less than two hours. CNN reports that the airplane was created by Pipistrel-USA.com of...
Top CEOs and COOs on Data, Social and Staying One Step Ahead - Advertising Week 2011
October 4, 2011, 6:20 pmAdvertising Week 2011 started strong today with a panel of top CEOs and COOs from the industry moderated by Felix Gillette, writer for Bloomberg Businessweek. Im not the biggest fan of panels but this one was well worth it. The highlights are captured below. Tweet @MSAdvertising what tips from these leaders you find the most helpful. On the role...
Google + Beer Brewing = Google Beer Goggles?
October 4, 2011, 6:00 pmGoogle beer has finally arrived. You might assume the beer should be known as Google Buzz'd, as a word play on Google Buzz, but actually the limited edition beer, being produced by Dogfish Head brewery and a number of Googlers, will be called URKo...
Mobile is the Key to the Holy Grail' just not quite yet - Advertising Week 2011
October 4, 2011, 5:50 pmBy Holy Grail I mean the promised land of unlocking the serious money that is still spent on traditional media and moving it to digital. At the MMA Connected Leaders Forum on Mobile, Agency leaders asserted that mobile is not only an up and coming distribution channel, but that it may also be the key to bridge the gap between offline and online...
iPhone 4s, Siri, And National Taco Day
October 4, 2011, 5:39 pmAfter Apple pretty much took over the media cycle today, most of the content reflected the various announcements, and while the iPhone 5 did not show its highly-anticipated face, a release date for iOS 5 was given,
From Control to Connection, Taking Advantage of Social Media - Advertising Week 2011
October 4, 2011, 5:34 pmSocial Media continues to be a major player in marketing themes presented at Advertising Week. Booz & Company and Buddy Media presented findings from a recently conducted joint-research study examining major companies across multiple industries. The study looked at how companies are transforming their business as they expand their social media and...
5 Online Marketing Tips for SMBs: Increase Exposure to Your Target Audience with Local Search
October 4, 2011, 5:14 pmThe thing about local search is that businesses often don't realize how important it is to their success; I see time and again businesses getting a ton of traffic from local search and they have no idea that it's happening. In addition to your PPC campaigns , having your business listings appear in local search results should absolutely be part of...
David Lynch, A Web-based Talent Show and Bad Lip Reading
October 4, 2011, 5:09 pmWho knew filmmaker David Lynch was a solo artist capable of making some pretty crazy sounding music?
A Cloaking Device that Really Works - Underwater
October 4, 2011, 5:09 pmby Claudine Zap The last of the "Harry Potter" movies have come and gone. But a search for the "invisibility cloak" lives! Researchers at the University of Dallas announced a ground-breaking cloaking device that can make things disappear - as long as they are underwater. According to the press release , this cool experiment "not only takes...
Facebook’s Cookiegate: Controversial Tracking Cookie is Back
October 4, 2011, 5:00 pmThe same Australian who blew the whistle on Facebook tracking logged out users last week discovered yesterday that although Facebook had “fixed” the problem, the tracking cookie has been re-enabled. According to Nic Cubrilovic, it was ...
New Study Shows Companies Are Getting Serious About Social Media
October 4, 2011, 4:53 pmIf you're reading this post, then chances are you use social media to market your business, but what else do you use it for? A new study by Booz & Company and Buddy Media , shows that social media is coming into its own as a customer service tool, a way of conducting market research and even a way to handle internal communications.
Google+ APIs Get Search
October 4, 2011, 4:38 pmGoogle announced some updates to the Google+ APIs, including search. The API will let developers include the ability to search public Google+ posts and people on Google+ in their applications. These are achieved using two methods: activities.search and people.search.
Five Questions for Bob Liodice, CEO of the ANA
October 4, 2011, 4:27 pmHow does a shaky economy shake up advertising? Fittingly, we tracked Association of National Advertisers CEO and driving force Bob Liodice on Madison Avenue in New York, advertising's historic home. Liodice was one of the panelists on the Advertising Week session "Advertising Week Financial Forecast." Tim Jones of ZenithOptimedia kicked off the...
Google Analytics Gets Webmaster Tools Data, New Search Reports
October 4, 2011, 4:22 pmGoogle is letting Google Analytics users get Webmaster Tools data in their GA accounts, so they can surface Google search data in GA. Several months ago, Google launched a pilot program, but now,
Quentin George from IPG Media Labs on Data & Technology - Advertising Week 2011
October 4, 2011, 4:12 pm8 minutes is all you need with Quentin George to get a real handle on what's important with regards to innovation and data in the advertising space. Following on from our post yesterday on his session on the CMO Desk , we spent some time asking him about the discussion, whether creativity is stifled by so much access to technology, and what...
Four Classic Covers
October 4, 2011, 4:07 pmby Mike Krumboltz The all-star performers at the Clinton Foundation Concert have inspired pros and amateurs to cover their hit tunes. Here, a quick rundown on some of the most memorable covers of the past few years. Sixth grader Greyson Michael Chance performed Lady Gaga's "Paparazzi" at his middle school performance night. A bold choice, but...
Yup, I Got Slapped By Google Panda
October 4, 2011, 4:00 pmThis is a guest post submitted by John Rampton, an Entrepreneur, Full Time Computer Nerd, Virtual Tour Guru, Founder at PPC.org, Follow him on Twitter @JSRampton
Back in November 2010 my partner Adam Green and I saw that Groupon was growing to b...
Video Interview: Doug Zanger from Advertising Week Social Club
October 4, 2011, 3:46 pmWe chatted to Doug Zanger last night about his army of bloggers and tweeters at this year's event. Such a nice chap, we talk about who he's looking forward to talking too, who's in their social media club and what he'll be wearing today. For more coverage from Advertising Week 2011, bookmark our microsite , follow us on Twitter and become a fan on...
Google Local Gallops Away From Feudalism, Offers Fixes
October 4, 2011, 3:26 pmby Miriam Ellis It's not a Harlequin romance novel nor even a better class of historical fiction. Google really is running away from the castle with their new Places contact form! When I read the announcement yesterday that Google had added a new 'Fix A Problem' section to their Places Help Center , and that the section actually drills down to a...
Facebook Broken for Some Users
October 4, 2011, 3:26 pmGiven that Facebook has become so integrated with the web at large, and in many people’s lives (wait until the Timeline feature rolls out), it can really suck when Facebook isn’t working like it’s supposed to. It can suck for …
What the New iPhone Means for Marketers
October 4, 2011, 3:16 pmThis morning, Apple pulled the wraps off their newest mobile phone, the iPhone 4S. It has a better camera, it's faster, it has the largest storage capability of any iPhone and it responds to voice commands in a way we've never seen outside of Star Trek . The live blogger for the New York Time s summed it up best with this statement: "We are...
Sprint iPhone 4S Release Date: October 14
October 4, 2011, 3:00 pmApple announced the iPhone 4S today. It's not the iPhone 5, and it looks a lot like the iPhone 4, but at least it comes in white right off the bat.
Landing Page Relevance Criteria: Google's Modus Vivendi
October 4, 2011, 2:55 pmFollowing up on the news that Google is incorporating landing page relevance more directly into Quality Score as it affects position and thus CPC's as well as eligibility in the keyword auction' As a few of us try to digest Google's high-level announcement, it's still unclear what exactly Google is measuring now, or plans to measure in the future,...
Google Panda Update: DaniWeb Recovers AGAIN
October 4, 2011, 2:45 pmIt's funny how things can change with Google and the Panda update. DaniWeb has been a prime example of this. At first, the IT discussion was hit by the update, but was able to make a 110% recovery.
Mobile as Mainstream - Advertising Week 2011
October 4, 2011, 2:34 pmIn his session "Mobile as Mainstream," Mark Donovan, Senior Vice President and Senior Mobile Analyst at comScore discussed how todays evolving media consumption market creates the need for holistic audience measurement. He shared insightful data about mobile consumption and discussed the challenges of digital measurement to consider. One thing...
Webmaster Tools in Google Analytics for everyone
October 4, 2011, 2:19 pmBack in June, we announced a pilot program to allow users to surface Google Search data in Google Analytics by linking their Webmaster Tools accounts. We've been busy making some improvements and tweaks based on user feedback, and today we're excited to make this set of reports available to all users. The Webmaster Tools section contains three...
Twitter Users Poke Fun At Siri, Latest iPhone 4S Feature
October 4, 2011, 2:14 pmMany features were announced for the iPhone 4S: 1080p video recording, iCloud, and a faster processor. However, there's one feature which looks to be the most captivating and hilarious. It's Siri. While keeping up with Twitter traffic,
Apple Announces Siri, the iPhone 4s Voice Assistant
October 4, 2011, 2:14 pmDuring their "Let's talk iPhone" media event Apple unveiled their latest game changer, Siri a voice controlled virtual assistant. Apple's VP Scot Forstall took the stage and demonstrated Siri to the packed auditorium, and it was quite impressive,
Twitter Users Poke Fun At Siri, Latest Feature Announcement
October 4, 2011, 2:03 pmMany features were announced for the iPhone 4S: 1080p video recording, iCloud, and a faster processor. However, there’s one feature which looks to be the most captivating and hilarious. It’s Siri. While keeping up with Twitter traffic, there was a …
9 Not-So-Great Points About Adwords Sitelinks
October 4, 2011, 2:00 pmIn September, I shared 11 great points about Google AdWords Sitelinks. As with all PPC features, there are a few cons to go along with the pros. My PPC colleagues on Twitter were quick to share the not-so-great aspects of sitelinks. Here’s t...
iPhone 4S Announced
October 4, 2011, 1:28 pmAt its iPhone Event, Apple revealed the iPhone 4S with retina display and the A5 chip. That means it's up to twice as fast as the previous iPhone 4,
Apple Updates the iPod Nano
October 4, 2011, 1:28 pmPhil Shiller took the stage at Apple's "Let's talk iPhone" event to talk about the iPod nano. He called it " a really fun way to enjoy music wherever you are." The updated nano even features big icons,
2011 Mobile Advertising Expected to Exceed $1 Billion
October 4, 2011, 1:27 pmEarlier today, eMarketer released a study that estimates advertisers will spend $1.23 billion on mobile advertising in the U.S. market in 2011. This year will be the first time the mobile ad industry has passed the one billion dollar mark. This unprecedented amount represents a 65% increase over the $743 million spent in 2010 on mobile advertising.
iOS 5 Release Date: October 12 (Official)
October 4, 2011, 1:12 pmiOS 5 will be released on October 12, Apple announced today at the iPhone event. It's been expected any time this fall, but now we have a solid date, and it's coming up. iOS 5 was announced months ago,
Apple Introduces 'Find My Friends'
October 4, 2011, 1:12 pmThe often rumored "Find My Friends" app is now a reality, as it was just announced at Apple's "Let's Talk iPhone" media event by Eddy Cue.
Google Looks to Cash in with YouTube Channels, New Circular Ads
October 4, 2011, 1:03 pmGoogle is reportedly in the final stages of negotiating several deals for original YouTube content with major media outlets and celebrities such as Tony Hawk. The search giant is also testing out new ad formats, one of which is reminiscent of the ...
Apple Introduces ‘Find My Friends’
October 4, 2011, 12:59 pmThe often rumored “Find My Friends” app is now a reality, as it was just announced at Apple’s “Let’s Talk iPhone” media event by Eddy Cue. Cue took the stage and stated: “Invite your friends to share for a few …
Apple iPhone Event: 250 Million iOS Devices Sold
October 4, 2011, 12:57 pmAfter talking about Apple Store success, and the Mac and iPod revolutions, Apple CEO talked about the iPhone (of course) at today's iPhone event. The iPhone 4, he says, makes p half of the overall iPhone market,
Apple iPhone Event: Cook Talks iPod Revolution
October 4, 2011, 12:41 pmAfter talking about the success of the Apple Store and the recent openings in China, Tim Cook talked Mac at today's iPhone event. He then moved on to how the iPod "revolutionized the industry.
Let's Talk iPhone: Tim Cook discusses non-iPhone Products
October 4, 2011, 12:41 pmIt's quite an interesting day for Apple. Today is their first media event since former CEO Steve Jobs stepped down back in August. Tim Cook took the stage and discussed various products.
Let’s Talk iPhone: Tim Cook discusses non-iPhone Products
October 4, 2011, 12:28 pmIt’s quite an interesting day for Apple. Today is their first media event since former CEO Steve Jobs stepped down back in August. Tim Cook took the stage and discussed various products. OS X Lion: - Six million copies of …
Live Twitter Reactions From iPhone Event
October 4, 2011, 12:26 pmIt's finally here, the iPhone event so many have been anticipating. Will we see the iPhone 5, or will we be provided only the iPhone 4S? Perhaps the big shocker will be announced,
Apple iPhone Event: Tim Cook Talks Apple Store Success
October 4, 2011, 12:26 pmNew Apple CEO Tim Cook took the stage at the big Apple iPhone event today to deliver his first product launch. First, Cook mentioned that two new Apple stores opened in China in the past week. At the Shanghai store,
Netflix Users Love Streaming Television Shows
October 4, 2011, 12:26 pmWhile the future of Netflix may be cloudy, it's clear the service is still on the lists of consumers as many are adapting from DVD rentals to streaming content, which was Netflix' goal to begin with. In fact,
Google Launches Trusted Stores Program
October 4, 2011, 12:26 pmYesterday, Google launched a new program - Google Trusted Sites. The program, which is aimed at reducing the risks associated with online shopping, will help consumers locate online stores that provide excellent customer service. Tom Fallows, a product manager for the Google Commerce Team said the following: "The Google Trusted Store badge is...
Live Twitter Reactions From iPhone 4S Event
October 4, 2011, 12:16 pmIt’s finally here, the iPhone event so many have been anticipating. Will we see the iPhone 5, or will we be provided only the iPhone 4S? Perhaps the big shocker will be announced, and discover Sprint paid $20 billion for …
New Online Reality Network Provides Alternative to Hit TV Talent Shows
October 4, 2011, 12:05 pmAre you a reality TV fan? I'm not sure what it is, but I can't help but get sucked into shows like American Idol, America's Got Talent, and The Voice. There is a certain level of excitement that comes with reality television that is very different from a traditional television series.
Link Bait Sucks...Except When It’s Awesome!
October 4, 2011, 12:00 pmWords get misused all the time for all sorts of reasons. In some cases overuse of a word results in the dilution of its meaning, like the word “awesome.” In our society the adjective “awesome” can be used to describe both t...
Amazon's Impending Disintermediation of Google
October 4, 2011, 11:50 amWhen Amazon unveiled the Kindle Fire tablet last week , many media members and analysts noted that the device featured zero Google branding. Amazon CEO Jeff Bezos regaled the New York City audience with details about the tablet without once mentioning that it was based on Android. That posed no surprise. Amazon had been long expect to launch its...
Facebook's Cookiegate: Controversial Tracking Cookie is Back
October 4, 2011, 11:34 amThe same Australian who blew the whistle on Facebook tracking logged out users last week discovered yesterday that although Facebook had "fixed" the problem, the tracking cookie has been re-enabled. According to Nic Cubrilovic, it was .
Google's YouTube Partners with Hollywood to Produce Content for New Channels
October 4, 2011, 11:34 amGoogle Inc. recently fronted $100 in order to have original video content produced for dozens of new YouTube channels. The technology giant is finalizing agreements with media companies such as News Corp.'s ShineReveille, which produces "Ugly Betty" and "The Office," and Warner Brothers as well as retired professional skater Tony Hawk. In...
Google Panda Update: Could Inaccurate Google Data Be Costing Sites Traffic?
October 4, 2011, 11:03 amLate last week, it was discovered that Google had rolled out another version of the Panda update earlier in the week. Industry voices have dubbed the update "2.5â³.
NBA Lockout Trends Again As Training Camps Don't Open
October 4, 2011, 11:03 amYesterday, the NBA was supposed to open its doors, allowing teams to participate in their training camp activities. Of course,
NBA Lockout Trends Again As Training Camps Don’t Open
October 4, 2011, 10:52 amYesterday, the NBA was supposed to open its doors, allowing teams to participate in their training camp activities. Of course, the ridiculous and contentious lockout continues unabated as the two sides — players and owners — try to split a …
AJ Burnett Pitching To Save Yankees Season, Twitter Reacts
October 4, 2011, 10:48 amOn December 18, 2008 the New York Yankess signed AJ Burnett to a five year $82.5 million contract. His first couple of seasons in pinstripes were successful,
Google Adwords for YouTube
October 4, 2011, 10:33 amVideo on adwords or adwords using images in Gmail, etc' Google has been testing various search engine advertising ad copy formats under the AdWords New Ad Formats Initiative . Now, Google Adwords is set to launch on the world second largest search engine and largest video sharing platform - YouTube. The model will be an auction-based platform for...
Beating the Panda – Diagnosing and Rescuing a Client’s Traffic
October 4, 2011, 10:32 amA few months Distilled was approached by a large website in the UK because they had been hit by Panda and had some link-based penalties in place as well. At first I was not sure that they had been hit, but then dug a little deeper and saw it. We then put in place a strategy for them to implement that we hoped would bring their Google traffic out...
4 Types of Content - SEO Video Lesson
October 4, 2011, 10:22 amOnce you decide to invest the time and energy in a content marketing campaign, you have to determine what kind of content you will focus on creating. It could be educational, informational, promotional or newsworthy or a combination of all four. Just make sure that the content you are creating is inline with your online business goals and is the...
Facebook Tracking Logged Out Users? Re-enables Cookie in Question.
October 4, 2011, 9:56 amLast month, we reported on Facebook's use of tracking cookies that allow the company to track users' web activity even when they're logged out of Facebook, though Facebook maintains they're not used for tracking purposes.
Yahoo! Young Media Star: Lauren Stein
October 4, 2011, 9:46 amStrategy, networking and tablets Editor's Note: Last Wednesday we announced the winners of our Yahoo! Young Media Stars , media planners who exemplify the art and science of media strategy. The winners will travel to Advertising Week as guests of Yahoo!. Here we introduce our next Young Media Star, Lauren Stein of MediaVest. Lauren is no stranger...
Hank Williams Jr Gets Pulled By ESPN
October 4, 2011, 9:41 amWere you ready for some football last night? Did you miss hearing Hank Williams Jr start off ESPN's Monday Night Football broadcast with is familiar "All My Rowdy Friends" theme song? Did you even notice the song was missing?
Four steps to reach customers with Google in different countries
October 4, 2011, 9:36 amGetting listed on Google's local country variations is very important if you're selling your products in more than one country. Google's results differ from country to country and there are four things that you have to do to make sure that Google lists you in the search results for that country.
Myspace Wants to Be Hulu for Music
October 4, 2011, 9:10 amI'm not exactly sure how this is much different from what Myspace was already trying to be, but Specific Media, which purchased the social network for $35 million is making music the focus of Myspace going forward. Before the sale,
Improve The User Experience By Tracking Errors
October 4, 2011, 9:07 amIt’s easy to see your top-visited pages, navigation patterns and conversion metrics using visitor-tracking tools like Google Analytics. However, this data doesn’t show the roadblocks that users typically run into on your website. Tracking and optimizing error messages will help you measurably improve your website’s user experience....
How to Become a Better Marketer on Twitter
October 4, 2011, 8:55 amThe danger of giving good advice is, of course, that it is not often used . The listener nods politely, saying, "Yes, yes, thank you. That is precisely what I ought to do." Then the listener goes right ahead and does precisely the opposite. "Don't ever give anybody your best advice, because they're not going to follow it." ~ Jack Nicholson Jack...
How to Show the World the True Rock Star You Are: 3 Social Media Bragging Techniques
October 4, 2011, 8:24 amThis is a guest post by Amy Porterfield . Selling yourself is hard. But it's next to impossible to thrive in a world that's hyper-engaged if you refuse to bust out of your shell and, well"brag a little. That's right: brag. Bragging is a way to prove you know your stuff. As a good friend of mine says, "If you don't brag with specificity,...
What's Old Is New: Google Offers Circulars to Advertisers
October 4, 2011, 8:24 amHow many years have we been talking about the death of the newspaper? In fact, we used to talk about it a lot more because we were watching the industry die. That talk has been replaced by practically ignoring the medium altogether because I suppose it has slipped into the irrelevant phase of its slow and painful demise?
What’s Old Is New: Google Offers Circulars to Advertisers
October 4, 2011, 8:07 amHow many years have we been talking about the death of the newspaper? In fact, we used to talk about it a lot more because we were watching the industry die. That talk has been replaced by practically ignoring the medium altogether because I suppose it has slipped into the irrelevant phase of its slow and painful demise?
Whatever the situation...
Content marketing metrics to measure success
October 4, 2011, 7:53 amIn today's tight economy, measuring and proving ROI is more important than ever. Businesses and site owners want to know that every dollar of their marketing budget is being put to good use, and that includes content marketing. Content marketing is the lynchpin of all your other online marketing efforts (SEO, social media, link building, PPC, etc)...
Search Poised to Take Larger Share of Mobile Ad Spend
October 4, 2011, 7:53 amOur fascination with social media and anything other than search seems to give the impression that search marketing is losing its influence. The desire to continually move forward (which actually is a relative term since many things we chase after don't move anything forward except a VC's wallet) makes the Internet industry look like the spoiled...
How social media is shared online - Part 2
October 4, 2011, 6:51 amI have written before about how Bryan Eisenberg introduced me to his tools site and how there were several tools that stuck out as "must try now" tools. Among them was a tool based on the data from a Wordpress plugin called AddThis . When reviewing the data it got me thinking that there was another dimension to it, especially when we look at how...
15 Title Tag Optimization Guidelines For Usability and SEO
October 4, 2011, 6:51 amThe HTML title tag defines the name of a web page and should be used to describe content of that page in a concise way. Thus, what is placed between the opening and closing HTML title tag is extremely important for both usability and Search Engine Optimization (SEO). In this post I will discuss proven guidelines that you can use to create the...
How to Get the Most Out of Content Marketing
October 4, 2011, 6:41 amCompanies are jumping on the content marketing bandwagon in increasing numbers, investing in new content for articles, newsletters, whitepapers, blogs, and video to better attract and engage customers. Social media and networking offer an ideal channel for promotion but many marketers chase such tactics as if they were a one-night stand versus...
Google Hearts London: New Offices & World's First Chrome Store
October 4, 2011, 6:36 amThis story originally appeared on V3:
Rosalie Marshall wrote Google to open start-up space in Tech City next year
Google is to take over a seven-storey building in east London next year to support the area's growing start-up scene.
T...
Link Bait Sucks...Except When It's Awesome!
October 4, 2011, 6:36 amWords get misused all the time for all sorts of reasons. In some cases overuse of a word results in the dilution of its meaning, like the word "awesome." In our society the adjective "awesome" can be used to describe both t.
Nick Stamoulis Speaking at Providence eMarketing Conference
October 4, 2011, 6:05 amCalling all New England marketing professionals! Nick Stamoulis, President and Founder of Brick Marketing will be speaking on the SEO panel at eMA's Power of eMarketing Conference on October 12th, 2011 in Providence, RI. Nick Stamoulis will be speaking from 1-2 PM with other SEM panelist, Michael Briggs Vice President of Search Strategies at...
UK Mobile & Social Media Event
October 4, 2011, 5:50 amMicrosoft were offered a speaking slot at IABs recent Mobile & Social media event With some great speakers from Ipsos, Mobext, Subway, Somo, Handmade and Havas, what was Microsofts Dave Coplin (Director of Search) doing on the stage? Dave gave an enlightening speech on Local is the new global the mobile revolution starts now! The session started...
Principles of Effective Blog Design
October 4, 2011, 4:50 amHow should you design your blog for BOTH humans and search engines? With a ready dose of usability, readability, and good typography, of course.
10 ways to find free images
October 4, 2011, 4:01 amFinding free images for your blog, presentation or project can be a hassle. Here are 10 ways to find free images. Most of the sites provide photos that can be used for any purpose, private or commercial. For this post, we tested scores of sites. These are the ones with the best photos and the least confusing license agreements.
What You Deserve as an SEO Client
October 4, 2011, 1:16 amAbove all, SEO clients deserve to work with an SEO firm that treats them with respect. I believe that having good customer service is fundamental to running a business, and many companies (not just SEO firms) are lacking in that department. No one wants to work with a company that doesn't value their business, and you shouldn't accept the actions...
The Best SEO, Social + Content Strategy: Thought Leadership
October 4, 2011, 12:56 amPosted by randfish I'm constantly recommending thought leadership as a marketing strategy and, frequently, getting a lot of pushback. It started when I was a consultant, but continues to this day. It usually goes something along the lines of: Other Person: It's easy to be a thought leader in the fields you just showed, but what are the rest of us...
Adobe Acquires Typekit
October 4, 2011, 12:52 amIf you're one of our customers, this announcement means things will only get better. Typekit will remain a standalone product, as well as become a vital part of Adobe's Creative Cloud. Our team will stay together, and we're excited to start working on even easier ways to integrate web fonts into your workflow.
What's New in SEO for October 4, 2011
October 4, 2011, 12:15 amWe have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Ads are just answers Over time, Google has worked to improve and expand its search advertising products. What started as three lines of simple text has evolved into ads that...
Google Invests $75 Million to Get Homeowners Solar Panels
October 3, 2011, 10:00 pmGoogle has invested an additional $75 million in solar panel financing, this time partnering with Clean Power Finance. The funding allows homeowners to rent equipment through local vendors for a low monthly rate.
Despite the long-term benefits, ...
Your Facebook Data File: Everything You Never Wanted Anyone to Know
October 3, 2011, 8:25 pmA group of Austrian students called Europe v. Facebook recently got their hands on their complete Facebook user data files - note, this is not the same file Facebook sends if you request your personal history through the webform in Account Setting...
5 Parties to Crash at Advertising Week
October 3, 2011, 8:03 pmYahoo! Young Media Stars, the last DJs left on Myspace, wines, nerds, and more "Fasten your seatbelts, it's going to be a bumpy night!" So said Bette Davis in the classic film, "All About Eve." Well, Advertising Week in New York City promises to be a bumpy conference, as new technologies, media and ideas jostle and collide. You'll want to smooth...
Google Trusted Stores Launches with Etailer Grades, Free Purchase Protection
October 3, 2011, 6:55 pmGoogle launched a new pilot program today aimed at helping shoppers identify stores that Google trusts. Known as Google Trusted Stores, Google awards a badge to websites with a strong history of reliable shipping and excellent customer service.
...
Is the Creative Agency of the Future a Consultant? Advertising Week 2011
October 3, 2011, 6:16 pmThe creative agency of the future is: a consultant? So claimed R/GA in their Advertising Week session called "The Next 9 Years.'" I believe they're onto something. There has been much written about how sales organizations are re-inventing themselves. The same types of pressures are being placed on the agency community, and the buy-side is...
The CMO Desk of the Future, Today. Quentin George from IPG at Advertising Week 2011
October 3, 2011, 6:16 pmQuentin George, IPG's Chief Innovation Officer, took the stage at the end of a jam packed day here at Advertising Week 2011 and talked about his passion for data. Up on stage, he generously let representatives from tickr.com (Tyler Peppel) and chartbeat.com (Tony Haile) talk about their data dashboards which enable marketers to see real-time...
Google Tweaks its "Other" Black Box: Ads Quality Update Deepens Measures of Relevance
October 3, 2011, 6:00 pmWord is out that Google has gone through another round of algorithmic tweaks to address content quality in the organic search results. These updates have collectively become known by the nickname Project Panda. Not to be outdone, the Ads Quality team at Google has been pondering adjustments to the Quality Score formula with pilot projects in...
Improve Campaign Performance with the New Optimizer Service for Microsoft Advertising adCenter API
October 3, 2011, 5:09 pmIn an effort to make it easier for you to identify and act upon opportunities to improve your campaign performance, were excited to announce the new Optimizer Service, now available via the adCenter API. With this new feature, you can use operations to identify campaigns that have paused or will soon pause because of budget limitations....
Jaron Lanier on How Technology Can Help us Stop Underestimating Human Potential at IAB MIXX
October 3, 2011, 4:53 pmThe storytelling at MIXX continues with one of the most griping storytellers at Microsoft, Jaron Lanier, Partner Architect for the Microsoft eXtreme computing group. Jaron took the audience on an avatar journey that started 30 years ago and lives on today through technology like the Kinect. He explained how the concept of an avatar originated and...
Pre iPhone 5 Hype: Android Activations Approach 1 Million Per Day
October 3, 2011, 4:33 pmThe iPhone 5 is just around the corner. Sprint is betting the farm on the new device . Some are reporting that Sprint may have an exclusive on the new smartphone for a while (rumor alert). All that said, the chart below from Business Insider (data supplied by Michael DeGusta ) says that by October 20 there could be 1 million new Android...
Google Panda Update: Google on Why Google Sites Did Well
October 3, 2011, 4:33 pmIn case you haven't been keeping up, Google confirmed late last week that it launched a new Panda update earlier last week. You can follow our previous coverage here.
iPhone 5 Rumor: Sprint Paid $20 Billion For Exclusive Release
October 3, 2011, 4:33 pmThere have been some whopping iPhone 5 related rumors the past few months, but if this turns out to be true it will dwarf them all. According to BRG.com,
Amanda Knox Verdict in Pictures
October 3, 2011, 4:33 pmEarlier the murder conviction of Amanda Knox was overturned. Knox, 24, collapsed in tears after the jury declared that the evidence against her was not reliable. She was taken back to prison where she will be formally freed.
People Are Talking About Facebook's New Metrics
October 3, 2011, 4:17 pmHow do you measure the success of your Facebook page? We look at the number of Followers, we look at the number of comments and the number of views per post. But social media marketing is more encompassing than that. It's about connections and reviews, it's about creating buzz that travels from your customer to their friends and out to their...
Tricks and Treats: Halloween Marketing Comes to Facebook
October 3, 2011, 4:02 pmIt's October and you know what that means. It's time to brew up some scary Halloween-themed marketing for your Facebook page. Here's how a couple of the big boys are doing it. Target Target knows that recommendations are everything in social media marketing, so they've created an app that involves your friends in the biggest decision of the...
Google Panda Update, Trust & Monty Python LEGOs
October 3, 2011, 4:02 pmWe've been talking about the Google Panda update a lot here at WebProNews since the company rolled out another version of it last week. Aaron Wall at SEOBook has put together a video dedicated to the occasion,
People Are Talking About Facebook’s New Metrics
October 3, 2011, 4:01 pmHow do you measure the success of your Facebook page? We look at the number of Followers, we look at the number of comments and the number of views per post. But social media marketing is more encompassing than that. It’s about connections and reviews, it’s about creating buzz that travels from your customer to their friends and out to...
Facebook Page Analytics Updated with Conversation Metrics & API
October 3, 2011, 3:50 pmFacebook has just revealed new tools to help companies, large and small, connect with their target market and better measure the conversations happening around their brand.
Page Insights now includes a “People Talking About This” met...
Darth Vader Is What?!?!
October 3, 2011, 3:26 pmby Mike Krumboltz Come and bear witness as a young boy learns about one of the greatest plot twists in the history of cinema. Mind = Blown.
Google Panda Update: eHow Untouched, Says Pleased with Progress on Content Quality
October 3, 2011, 3:26 pmWhile escaping the wrath of the Panda update again, Demand Media tells WebProNews that it's pleased with the results of its eHow clean-up initiative.
Amanda Knox Found Not Guilty
October 3, 2011, 3:11 pmThe jury has returned from their deliberation of Amanda Knox's appeal, and they've found her not guilty as she is to be immediately set free. In the moments leading up to the jury's announcement,
Amanda Knox is Not Guility
October 3, 2011, 2:55 pmThe jury has returned from their deliberation of Amanda Knox's appeal, and they've found her not guilty. In the moments leading up to the jury's announcement,
Latest Google Panda Update Favors Video, Big Brands, Google Properties
October 3, 2011, 2:45 pmWill Google's latest Panda update get the attention of the antitrust investigators given the boost it gave their own properties? Are Google search results becoming just a list of big brands?
These are just a couple of the questions being asked f...
Google Panda Update: HubPages Goes From Victim To Victor
October 3, 2011, 2:40 pmAs you may know, Google launched its latest iteration of the Panda update early last week. The company confirmed this for us on Friday. Shortly after that, SearchMetrics compiled lists of the top winners and losers.
Coca-Cola Moves From Creative to Content Excellence With "Liquid and Linked" - Advertising Week 2011
October 3, 2011, 2:35 pmAs Randall Rothenberg, President and CEO of IAB, kicked off the conference, he reminded all 700+ attendees in the room that When technology does its thing, the only thing left is storytelling. The story is the story. Jonathan Mildenhall, Vice President, Global Advertising Strategy and Content Excellence at The Coca-Cola Company, confirmed it with...
You DO know what to say in social media
October 3, 2011, 2:19 pmby Mike Moran
I talk to folks about social media all the time. One of the things that I notice right away is the fear. Most people are worried that they don't know what to do in social media. They are afraid that they will make a mistake. That they will say the wrong thing. Or, they fear that they don't know what to say at all--even that they...
Google Apps helps Philz Coffee focus on brewing the perfect cup
October 3, 2011, 2:14 pmPosted by Jacob Jaber, President, Philz Coffee E ditor's Note : To celebrate National Coffee Day , today's guest blogger is Jacob Jaber, President for Philz Coffee based in California. In the late 1970s, my father Phil experimented with coffee blending at a grocery store on the corner of Folsom and 24th in San Francisco's Mission district. He...
Napster Acquired by Rhapsody
October 3, 2011, 2:09 pmRhapsody announced today that it has agreed to acquire Napster from Best Buy. That includes the subscribers and "certain other assets" which remain unspecified. For the acquisition, Best Buy gets an also unspecified minority stake in Rhapsody.
7 Steps Toward Google SERP Domination
October 3, 2011, 2:00 pmOnce upon a time, search engine results consisted of 10 site listings as well as the occasional 1/3/7 pack of local listings. Then we saw the progression of search results with the introduction of universal search. This consisted of shopping, imag...
Google Trusted Stores Launched
October 3, 2011, 1:53 pmGoogle announced the launch of Trusted Stores today. This is a pilot program aimed at helping online shoppers find online merchants they can trust, and makes use of a special badge to help consumers identify those.
Google to Battle Traditional Media for Advertising Revenues
October 3, 2011, 1:38 pmGoogle, the world's largest search engine, has been working with Best Buy, Macy's, and other retailers to develop a "web-based circular" similar to the weekly sales ad inserts found in major newspapers. The new circular ads, which are expected to launch today, will feature large pictures and marketing copy.
Amanda Knox Awaiting Appeal Decision
October 3, 2011, 1:23 pmEarlier today Amanda Knox tearfully told an Italian appeals court Monday that she did not kill her British roommate. She plead with the court to set her free so she could return home to the United States,
Don Lapre, Famous Internet Marketer Commits Suicide
October 3, 2011, 1:23 pmDon Lapre was a famous and infamous internet marketer who committed suicide over the weekend while waiting in jail for his trial. Lapre had been arrested for 41 counts of conspiracy, mail fraud, wire fraud, promotional money laundering,
New Myspace About to Be Unveiled?
October 3, 2011, 1:21 pmIn late June, it was announced that Specific Media had agreed to acquire Myspace for just $35 million (News Corp. had paid $580 million for it before that). It was also revealed that actor/pop sensation Justin Timberlake would be part …
What Does Eight Years Of Blogging Get You?
October 3, 2011, 1:12 pmLove this article. Mitch Joel writes a personal account of what blogging has done for his life and career since he began eight years ago.
Facebook Timeline Faces Legal Obstacle
October 3, 2011, 1:07 pmFacebook announced its new Timeline feature at its f8 developer event last month. The Facebook timeline replaces the current Facebook profile, and is designed to let Facebook users share their whole lives on Facebook,
5 Ways to Use Social Media to Promote a Festival
October 3, 2011, 1:00 pmSocial media offers the perfect way to promote a large festival, whether it’s a music, art, corporate, or other event. Many people attend festivals with friends, and social media can turn the entire experience – before, during, and aft...
Wanted: Marketers Who Can Master the ITV Medium
October 3, 2011, 12:41 pmIn todays multi-channel, multi-platform, multi-everything media landscape, those responsible for creating advertising plans can be forgiven if they feel like a jack of all trades, master of none, as the saying goes. After all, how can you become expert at maximizing one channel, when increasingly you need to employ several to reach your goals?...
The Future of the Social Web: Social Graphs Vs. Interest Graphs
October 3, 2011, 12:22 pmA very important distinction is made in this article. This is a must-read if you're into leveraging data to inform social strategy (and marketing strategy in general).
Google Analytics Adds Real Time Reports, Improves Custom Site Search
October 3, 2011, 12:00 pmA couple new and noteworthy Google Analytics features were announced last week. First, Google has added real-time reports to monitor visitors actively looking at your site. Also, for sites with their own custom search engine, Google Anal...
Quick Poll: Is Google AdWords Remarketing a) Great for ROI or b) Annoying?
October 3, 2011, 11:50 amThere's lots of mixed opinions on how useful Google AdWords remarketing is - so I thought it would be useful to run a quick poll to see how these are divided: I'll update this later in the week with the results - and if you have any comments please feel free to leave them below. © SEOptimise - Download our free business guide to blogging...
How to Use the New Delicious for Link Sharing
October 3, 2011, 11:50 amBookmarks are now links . The artist formerly known as social bookmarking site Delicious.com has been relaunched by the new owners Avos , run by the former founders of YouTube. The new site is clean, simple and image oriented. Obviously Delicious has learned from the many image bookmarking sites out there that have sprung all over the Web in the...
Top SEOptimise posts in September'
October 3, 2011, 11:50 amSeptember was a very busy month on the SEOptimise blog - so here's a monthly recap, just incase you missed any of top posts - ordered by number of retweets. Top 12 SEOptimise posts in September: 30 Google SERP Changes That Impact Your SEO Strategy by Tad Chef - 224 Tweets 74% of SEOs Buy (or Would Consider Buying) Links! by Kevin Gibbons - 172...
Start Your Engines: Car Decisions Just Got Easier
October 3, 2011, 11:34 amCar buying can present one of the most challenging decisions you'll ever make. From make and model to safety rating and fuel efficiency, the number of factors to weigh can be overwhelming. To help you find the perfect car based on your specific needs, we recently rolled out updates to Bing Autos that let you quickly browse cars based on your...
Google Gets Into Ratings Game With Trusted Stores
October 3, 2011, 11:31 amGoogle is launching an e-commerce certification program this morning. The company says that "Trusted Stores" is trying to give consumers greater confidence to buy products online. In very limited beta right now, qualifying e-commerce stores will be able to display a “Google Trusted Store” badge. What’s more interesting is that Google is...
Google Touts New Ad Formats as Answer to Print Circulars
October 3, 2011, 11:14 am"Maybe the best ads are just answers." That's Google's motto for search ads, as described in the above video. It is Advertising Week, and Google's talking about their efforts in this department at the event in New York City.
Talker's block
October 3, 2011, 11:13 amNo excuse for not blogging :.)
The Recessionista Joins #BingIt to Share Tips for "Living the Good Life for Less"
October 3, 2011, 11:03 amMary Hall, author of The Recessionista Blog , is an internationally recognized expert on the art of the living the good life for less. The blog is dedicated to helping fashionistas everywhere in their quest to survive the economic downturn in style. Youre invited to join the conversation on Wednesday, October 5th from 12-1 PM Pacific/3-4 PM...
The Johnny Depp Guide to Mesmerizing Marketing
October 3, 2011, 10:27 amOn Stranger Tides is just one more in the long line of big budget Hollywood movies. Or is it? Actually, it happens to be just another movie that Johnny Depp refused to appear in for anything short of $42,000,000. He charges that amount because the movie can't exist with out him . Johnny's the star of the show . Pirates of the Caribbean without...
Google Maps Takes Flight: Google Maps Launches Helicopter View of User's Route
October 3, 2011, 10:27 amOn Sunday Google's LatLong Blog announced a 3D "helicopter view" feature for Google Maps. This view provides Google Maps users the option of having an aerial view of their chosen route. Google Maps engineer Paul Yang described this 3D route preview on Google's LatLong Blog: "Getting directions is one of the most popular features on Google Maps ,...
Tips For Using Descriptive Links For SEO On Mobile Websites
October 3, 2011, 10:26 amOn a typical website, navigation menus are often loaded with links, and sometimes forced to rely on context to keep the links short.
For example, the “Services” link tells you… not very much at all. But it’s assumed that you can see that you’re on a landscaper’s website, so “Services” will mean something to you.
While this works...
London's Chromezone First Google Retail Effort
October 3, 2011, 9:56 amGoogle has opened its first retail location. As reported by The Telegraph Google has opened its first physical shop. The 'Chromezone' is a shop within a branch of Currys and PC World on London's Tottenham Court Road, and is being used by Google to trial a new way of selling its own 'Chromebook' laptops.
Arrested Development Movie and New TV Episodes Confirmed
October 3, 2011, 9:56 amOn February 10, 2006 Fox aired the final four episodes Arrested Development. Over the five years since the show was canceled rumors kept popping up about a possible movie, but nothing was ever official.
London’s Chromezone First Google Retail Effort
October 3, 2011, 9:45 amGoogle has opened its first retail location.
As reported by The Telegraph
Google has opened its first physical shop. The ‘Chromezone’ is a shop within a branch of Currys and PC World on London’s Tottenham Court Road, and is being used by Google to trial a new way of selling its own ‘Chromebook’ laptops.
It’s pretty simple in that...
The Best Way to Keep All Spiders/Bots Out Of A Site
October 3, 2011, 9:29 amWebmasterWorld Members discuss the issue of stopping bots from crwaling a site, and keeping them out. It seems it's tougher than you might think.
Facebook Announces Page Insights Tool, New Metric & Ad Unit
October 3, 2011, 9:27 amFacebook announced a new Page Insights tool, a new public metric for “People Talking About This” on all Pages, and a new expanded premium ad unit. “Facebook has unveiled a new Page Insights tool so that all Pages – small …
iPhone 4S Listed On Vodafone's Website and iTunes
October 3, 2011, 9:25 amWe're a day away from the big Apple reveal, where they will announce their new iPhone. The big question is which model will be announced: iPhone 5 or iPhone 4S? For those who are sweating with anticipation,
iPhone 4S Listed On Vodafone’s Website and iTunes
October 3, 2011, 9:14 amWe’re a day away from the big Apple reveal, where they will announce their new iPhone. The big question is which model will be announced: iPhone 5 or iPhone 4S? For those who are sweating with anticipation, you can put …
What Makes Great Content Great?
October 3, 2011, 9:10 amHow many times have you heard people (including me) rant and rave about the internet marketing benefits of great content? A lot, I'm guessing. But how many of those pundits and the practitioners that read them stop to consider,
Facebook Courts Brand Marketers With New Ad, Audience Insights
October 3, 2011, 8:58 amDrawing a stark contrast to Google’s massive search advertising business, which is chiefly used to spur direct sales, Facebook’s ad executives will talk up the No. 1 social network’s potential as a branding medium akin to television, starting Monday morning at the annual New York confab Advertising Week.
Yahoo and ABC News Team Up On News Content and Advertising
October 3, 2011, 8:54 amYahoo announced this morning that it has entered a strategic alliance with ABC News to combine Yahoo's massive reach, content breadth and technology with ABC's brands, anchors and global news-gathering operation.
Top 5 SEO Copywriting video how-to's
October 3, 2011, 8:34 amphoto credit woodley wonderworks Greetings! Today we're featuring Heather's all-time, top five SEO copywriting video posts, from how to write for Google's Panda update and expanded site links, to "ideal" home page word count, SEO web copy over-optimization, and that undying keyword density question. Tune in and enjoy the best of Heather's best! 1....
Apple Accident: Welcome E-mails to Apple iCloud Sent Sooner than Forecasted
October 3, 2011, 8:34 amAt this week's "Let's talk iPhone" event in Cupertino, CA, Apple is anticipated to announce the launch of the iPhone 5 and newest version of the iOS operating system. Details surrounding the launch of the iCloud remain elusive as the official iCloud page simply states that the service is currently only available to beta developers and will launch...
Essential Checklist for Writing Guest Blogs
October 3, 2011, 8:34 amJennifer Moline writes for the PsPrint Blog. PsPrint is an online card printing company. It's a share of words, a connection forged between blogs - you've been offered the chance to provide content to a site, to express your opinions to a new fellowship. It's an honor, you're certain, but also a mild terror. You .
Facebook f8 2011: Implications for Brand and Social Media Marketers
October 3, 2011, 8:08 amLast week Facebook announced several important changes to their user experience and Open Graph at their annual f8 developer conference. Those changes have important implications for how users consume and share content, how brands need to approach content development and seeding, and how 3rd-party sites and applications should integrate ...
Will Court Activity Delay Facebook's Timeline Feature?
October 3, 2011, 8:03 amIn yet another example of where the legal barriers that pop up are often more disruptive than technology itself, Facebook's rollout of its Timeline service may be delayed until a court gives them the all clear. paidContent reports A federal judge refused late on Friday to grant a temporary restraining order to Timelines.com, a Chicago company that...
Will Court Activity Delay Facebook’s Timeline Feature?
October 3, 2011, 7:58 amIn yet another example of where the legal barriers that pop up are often more disruptive than technology itself, Facebook’s rollout of its Timeline service may be delayed until a court gives them the all clear.
paidContent reports
A federal judge refused late on Friday to grant a temporary restraining order to Timelines.com, a Chicago company...
Crushing Barriers to Launching an SEO Firm " Part 3: Strategy
October 3, 2011, 7:17 amExperience is the one barrier to entry that everyone thinks they have in the bag, yet so few seem to be able to really execute. Strategy is how you're going to gain new clients and market yourself, as well as how you're going to keep client retention rates up. It's a tough SEO market, especially in larger cities. There is a lot of competition out...
Do You REALLY Want to Share Everything Like Facebook Assumes?
October 3, 2011, 7:16 amI often wonder where services like Facebook do their research to make moves like the recent overhaul of the service. I wonder if they are speaking to truly representative cross-sections of ALL users or if the service is really being built for the youngest users. Is Facebook simply ignoring the social habits and desires of a rather larger portion...
Google Starts Experimenting To Make Ads Look More Like 'Circulars'
October 3, 2011, 6:50 amThe online search giant is working with advertisers such as Best Buy Co. and Macy's Inc. to create Web-based circulars, similar to the ad inserts included in newspapers. The new service will be available starting tomorrow, Mountain View, California-based Google said.
What Does "Great Content" Mean, Anyway?
October 3, 2011, 6:35 amHow many times have you heard people ( including me ) rant and rave about the internet marketing benefits of great content? A lot, I'm guessing. But how many of those pundits and the practitioners that read them stop to consider, What IS great content? What makes it great? How do you define that? Is it great because the author thinks so? Or...
Google "Trusted Store" (pilot) Rating Service for Ecommerce Sites
October 3, 2011, 6:20 amToday we're announcing the launch of Google Trusted Stores, a new pilot program that helps shoppers identify online merchants that offer a great shopping experience.br]The Google Trusted Store badge is awarded to e-commerce sites that demonstrate a track record of on-time shipping and excellent customer service. When visiting a qualifying store,...
Google Expands Global Presence in Asia, London, Dublin
October 3, 2011, 6:00 amGoogle is establishing a stronger international presence with the purchase of land for data centers in Hong Kong, Taiwan, Singapore, and Ireland. Additionally, Google invested in a start-up center in London known as "Tech City" near the Silicon Ro...
Google Places Can Be Frustrating, Even for an SEO Firm
October 3, 2011, 1:17 amThis isn't the first time a business owner has had issues with Google Places and it probably won't be the last, but I decided to share my recent experience with Google Places so business owners having problems with their own account can see that even an SEO firm (that does this for a living!) isn't immune to bad customer service.
SEO for the iPad
October 3, 2011, 12:25 amPosted by PhilNottingham When the iPad first came out, like many people, I didn't really get it. My initial thoughts were something along the lines of "Steve... what the hell?! You've produced a giant iPod and are somehow trying to claim its some sort of brilliant new product." I resolved never to buy one, considering it simply a folly for overly...
Google Maps Enables Route Planning in 3D
October 2, 2011, 11:55 pmPlanning a trip with Google Maps just got a lot more fun, as the company is now letting users plan their travel routes in 3D using Google Earth. That's right. Maps users looking to drive, bike or take a bus or train can check out so-called helicopter views using the 3D preview feature . First, users must make sure they have the Google Earth...
Carr and Arrington Go 'All In' On #VegasTech
October 2, 2011, 4:00 pmPaul Carr and Michael Arrington are moving to Las Vegas with the help of start-up funding from Zappos CEO Tony Hsieh. Carr and Arrington aren't the first to move here to pursue a new venture under the Las Vegas tech umbrella, but th...
Google Panda Update: New Winners and Losers
October 2, 2011, 11:46 amThis past week, Google rolled out its latest iteration of the Panda update, which the company (as usual) downplays as only one of roughly 500 yearly algorithm changes.
Search Engine News Wrap-up Oct 2
October 2, 2011, 11:00 amHere are some of the search engine news headlines we found interesting this week. No joke: Google promotes Will.i.Am's Google+ profile on its search page SocialBeat: In an attempt to promote its new social network, Google has placed a link to musical artist Will.i.Am's Google+ profile on its search engine homepage. Search engine wars - Is the...
Search Engine Marketing Wrap-up Oct 2
October 2, 2011, 10:44 amPosts and articles from the world of search engine marketing and search engine optimization. 8 Durable SEO Elements SE Watch: These eight durable elements will withstand the test of time because they are aligned with Google's explicit statements and implicit motivations. Here's a rundown of these elements and practical steps you can take to align...
Social Media Wrap-up Oct 2
October 2, 2011, 10:44 amThe latest news from the world of social media. Years to build up Delicious - one day to wreck it P Bradley: Delicous has managed to destroy itself in a single day. That's impressive by any standards, but I really think that they've done it. Users are complaining that they can't log in, and then when they do they're finding missing tags, no RSS...
Challenges with Raising Venture Capital & Being Transparent about It
October 2, 2011, 5:30 amIt hurts to get close to something that you want and then not get it, doesn't it? When we're talking about money and business, this situation is even more painful. Furthermore, talking about the situation does nothing but add more grief to an already complicated situation.
World-Wide stats: How does social media buzz travel?
October 2, 2011, 3:43 amLast month at the SEM Conference in Oslo me and Bryan Eisenberg where talking about the tools of the trade and he mentioned that he had put together a site focusing on collecting Internet Marketing tools and it seemed that he had been doing this for some time. The site itself is www.websitetestingtools.com and there are loads of good tools that...
Panda 2.5...and Youtube Wins Again
October 2, 2011, 3:38 amOn September 28th, Google rolled out Panda 2.5 . Yet again Youtube is the #1 site on the leader board, while even some branded sites like MotorTrend were clipped, and sites that had past recovered from Panda (like Daniweb ) were hit once more . In the zero sum game of search , Google's Android.com joins YouTube on the leader board. It doesn't...
AOL: We Got Matt Cutts (& You've Got to Try Something New)
October 2, 2011, 1:10 amMatt Cutts, head of webspam at Google, appeared on AOL.com this morning as part of their "You've got:" series of videos in which well known talking heads and commentators suggest an idea to readers.
The 90 second long video is called "You've got...
Weird Marketing, Irresistible Copy, and More: The Copyblogger Weekly Wrap
October 1, 2011, 6:33 pmA lot happened over the summer while the Wrap was on hiatus. One of those things was relevant to this here world of marketing and networking and connection and bon-bons' and that was the launch of the Google+ social network. But I'm just going to come right out and say it: Although the internet at large soiled itself with excitement when Google+...
Fashion in Second Life: Mesh Viewers & Demystifying Design
October 1, 2011, 5:30 pmAfter I wrote last week's column I was flooded all week with questions. Here, in IM, in email. People sure do have a lot of questions about mesh. They also seem relieved to find someone willing to answer them in simple terms. Since there's so much...
Google Panda 2.5: Losers Include Today Show, The Next Web; Winners Include YouTube, Fox News
October 1, 2011, 2:25 pmDanny Sullivan provides a first glimpse on Google's Panda 2.5: Pandalized sites include some that don't deserve the downfall, on the other hands the winner list comes with sites that shouldn't get the slightest boost at all.
With ‘frictionless sharing,’ Facebook and news orgs push boundaries of online privacy
October 1, 2011, 1:48 pmFacebook again may have gone too far in its quest to make privacy obsolete, and this time some news organizations could get burned by going along with it.
How to build a social following
October 1, 2011, 11:27 amWith social playing such an important role today in your overall online marketing efforts, its important to get things right the first time. As the old saying goes, first impressions matter. Getting a do-over in todays face-paced online business environment is tough, especially when everything you do is recorded, archived and essentially...
Verizon Moves To Block Net Neutrality, Citing A Bunch of Nonsense
October 1, 2011, 11:07 amVerizon doesn't think the FCC should be able to regulate the Internet, even though it, as a company that started as one of the Bells, is well aware of the history of regulation within the telecommunications industry. And so,
Apple iCloud Email Invites Leak
October 1, 2011, 10:36 amIf the various rumors come to fruition, October may be the biggest month in Apple's long, evolving history. iPhone 5, iOS 5 and iCloud computing are the primary items feeding the buzz, and thanks to a leaked email,
New Panda Related Update - September 27
October 1, 2011, 10:32 amWhen asked if an iteration of Panda was implemented this week, a Google spokesperson told us, yes. She also provided the following statement: Were continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users. This most recent update is one of the roughly 500 changes we make to our ranking...
Google Maps Now Offering 3D Helicopter View
October 1, 2011, 9:49 amGoogle Maps is introducing a new mode that should give users a better idea of what their upcoming travel route will have in store for them. While they are calling the feature the "helicopter view,
How Well is Your Website Performing?
October 1, 2011, 1:00 amOne of the most important parts of online marketing is to know what the traffic on your site is doing, and finding out what changes can be made to help the performance of your site. In order to maximize the performance of your site you need to know some things like; where your traffic is coming from, what pages are the surfers visiting, how long...
From Russia With Love: Yandex Invests $15 Million in Blekko
October 1, 2011, 12:30 amYandex just invested $15 million in search engine 'upstart', Blekko. In a fourth round of funding, Blekko raised a total of $30 million from new investors Yandex and MLC Private Equity, and current investors CMEA Capital, U.S. Venture Partners and...
