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Big Publishers Want Special Treatment from Google
March 30, 2009, 3:39 pmUpdate: In an interesting turn to this story, the New York Times has eliminated 993,000 article pages as it rolls International Herald Tribune (IHT) into the NYT site. Instead of redirecting the articles to the same article on NYT, they all simply go now to one landing page.
Ryan Tate at Valleywag writes, "The Times' longtime online...
Sullivan Calls Out Google's Favorite Sons
March 25, 2009, 8:45 amDuring a discussion on Sphinn, SearchEngineLand’s Danny Sullivan poses an interesting question: Does Google give automatic credit to A-list ventures in the search results?
Danny Sullivan
Earlier this week, big media (New York Times, Disney, BusinessWeek, Hearst) lodged a bit of a tantrum because they felt Google wasn’t treating them...
Two new Website Optimizer integrations
March 24, 2009, 10:21 amGreetings from SES!We have two cool new Website Optimizer integrations to share with you. One is from CoreCommerce, an ecommerce platform, and the other SEO Samba, an organic search management platform. With these integrations, implementing Website Optimizer on your site just got easier.Here's a video demonstrating SEO Samba's integration:And you...
Website Optimizer at SES New York next week
March 20, 2009, 10:16 amAre you coming to Search Engine Strategies in New York next week? The Website Optimizer team and friends will be there.There are a lot of great sessions about how to improve your website. Here are some we think you should attend:Survival of the Fittest 2.0March 24th, 11:45am to 12:45pmBryan Eisenberg, author of Always Be Testing, will be speaking...
Is Brand the Key to Ranking on Google?
March 19, 2009, 11:31 amA recent SEOBook article highlights a good deal of evidence that Google is placing more emphasis on brands than ever before. Author Aaron Wall takes an in depth look at how Google's algorithm has evolved over his own SEO career, and points out some hints Google has provided in the media as to where its headed before answering a few questions...
Fighting a Bad Online Reputation & Keeping a Good One
March 19, 2009, 11:17 amIn this age of fast-moving information and technologies, it is extremely important for businesses to protect online reputations. Currently, that means getting involved with social media and real-time search.
Real-time search is what it sounds like - searching for what people are saying now. People are talking at places like Twitter, Facebook,...
FAQ Pages Could Boost Your Google Rankings
March 19, 2009, 5:00 amIn a recent report, Hitwise said that the length of search queries has increased over the past year. Longer search queries, averaging searches of 5+ words in length, have increased 10% from January '08 to January '09 they noted.
Ask has an interesting blog post up interpreting this data, and the gist of it is summed up with this paragraph from...
Upcoming Website Optimizer Seminar: S4S at SXSW
March 12, 2009, 3:10 pmIf you’re planning to take in this year’s South by Southwest (SXSW) event, you should stick around for Google Website Optimizer and Google Analytics Seminars for Success training.This seminar series provides three separate days of training on Google Website Optimizer and Analytics. Here's an overview of what's taught each day:Landing Page...
Website Optimizer experiments far and wide
March 10, 2009, 9:39 amWe'd like to share with you two implementations of Google Website Optimizer.First, a fellow named Bud Gibson. Bud runs a non-profit called Michigan Innovators, focused on connecting innovating companies with innovative people. Bud put together a test to try to improve monetization of the job board on Michigan Innovators' site.Bud goes into great...




