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Google Improves Mobile Search Results For Stocks
March 31, 2011, 4:20 pmWe seem to have by and large gotten past the period in which investors lived in constant fear of crashes; people no longer use terms like “double dip” and “depression” on an everyday basis. There will never come a time when investors won’t want quick access to financial info, though, and so Google’s made some...
AllTheWeb.com To Close April 4, 2011
March 31, 2011, 12:50 amYahoo! will be closing AlltheWeb on April 4, 2011, as we focus on other features to improve your search experience. Starting on April 4, 2011, www.alltheweb.com will redirect to Yahoo! Search at search.yahoo.com. Thanks for your understanding.
Baidu Deletes Almost 2.8 Million Files Of Online Works Over Copyright
March 30, 2011, 11:10 pmChinese search engine Baidu has deleted 2.8m works from its online library, Baidu Wenku, in an attempt to settle a copyright dispute with writers."By Tuesday afternoon we had removed almost 2.8 million files, mainly from the Literary Works section of the site, which was the primary concern of the writers and publishers,"
Microsoft Files Complaint With EU Commission Over Google's Dominance
March 30, 2011, 10:20 pmAs troubling as the situation is in United States, it is worse in Europe. That is why our filing today focuses on a pattern of actions that Google has taken to entrench its dominance in the markets for online search and search advertising to the detriment of European consumers.How does it do this? Google has built its business on indexing and...
Google Buzz Settlement Triggers New Push For Privacy Legislation
March 30, 2011, 4:21 pmIrony alert: privacy advocates may have the gigantic misstep known as Google Buzz to thank if and when a “Commercial Privacy Bill of Rights” comes into existence. Senator John Kerry stated today that the new agreement between Google and the FTC underscores the need for that sort of document.
Interestingly, Kerry didn’t choose to...
Dear Client: I Love You, But Will You PLEASE Stop Obsessing Over Your Search Engine Rankings?
March 30, 2011, 12:39 pmby Stoney deGeyter
Dear Client:
I love you. I really do! But please, for the love of all that is good and holy, will you stop obsessing over search engine rankings?
I get it, you hired me to perform Search Engine Optimization on your website. Why do we optimize for search engines? For rankings, right? Well, no, not anymore. It's been...
Google Rolls Out the +1 Button - parallels the Facebook "Like"
March 30, 2011, 10:03 amToday Google began rolling out their next foray into social recommendations. Google calls it +1, as they explain "the digital shorthand for "this is pretty cool.'"To recommend something, you click the +1 button on an organic result or ad you find useful. These +1's will then start appearing in Google search results for others in your social...
Google Will Get Independent Audits Over Buzz Privacy
March 30, 2011, 7:36 amGoogle will be subjected to independent privacy audits for the next 20 years over charges that it "violated its own privacy promises"."Google Buzz fell short of our usual standards," Google said in a blog post.
Google Display Network Advertisers Get Better Targeting Options
March 30, 2011, 7:07 amStarting this week, Google Display Network advertisers will be able to specify topics, as opposed to just keywords, when contextually targeting ads. There will be over 1,750 topics and sub-topics to choose from.
“Using topics to contextually target your ads offers broad targeting and reach and is a good way to connect with a large audience...
Salesforce Acquires Radian6 for $326 Million
March 30, 2011, 6:35 amSalesforce.com on Wednesday said it acquired Radian6, a social media monitoring service, for $326 million in cash and stock.The deal, which is expected to close in the quarter ending July 31, gives Salesforce technology to monitor, track and analyze social media across properties like Facebook, LinkedIn, Twitter, youTube and other sites.
Distilled London Link Building Conference 2011 – Round Up
March 30, 2011, 6:07 amCouldn’t make Link Love 2011? Don’t be sad. Here’s a round up of my notes from the conference – hopefully this will cheer you up a little. I will be seeing you at our next event though, right? You can sign up for Pro Boston now!
Pitfalls, Mistakes and Traps for the Unwary – Wil Reynolds
Wil has made mistakes when...
Righthaven Files Suit Against Ars Technica Writer, Quickly Dismisses It
March 29, 2011, 3:59 pmEriq Gardner, a journalist who contributed this article to Ars Technica 3 months ago was being sued by the controversial Righthaven, but then Righthaven apparently decided to dismiss it.
What would have made this case stand out from the plethora of other Righthaven-initiated lawsuits? Well, it would’ve been over an article that was actually...
Facebook Developers Gain More Policy-Compliant Ad Networks
March 29, 2011, 3:14 pmGoogle may still not be willing to comply with Facebook’s Platform Terms of service to allow developers to use AdSense, but more networks are signing up.
15 new networks have signed Facebook’s policy, according to Inside Facebook. These include:
- Adap.tv
- AdJug
- Adperio
- Appatyze
- AppCastNet
- DogTime Media
- DoubleDing
- Improve...
Using Living URLs for Seasonal Content
March 29, 2011, 12:18 pmI’ve mentioned incorporating living URL’s into your SEO strategy before. Now that I have been experimenting with them for a while, I have some tips about using them a little bit more intelligently.
If you read fashion magazines, you know that every year they publish a spring fashion update; bridal magazines publish new spring wedding...
How Google segments the contents of a web page
March 29, 2011, 9:36 amLast week, Google was granted a patent that describes how Google might segment the content of a web page. Depending on the location of the content, a web page will get higher or lower rankings.
Nokia Files Complaint Against Apple (Again)
March 29, 2011, 9:10 amApple and Nokia have been going at it for a while. In 2009, Nokia filed a patent infringement suit against Apple, and since then the two companies have been throwing arounds suits and complaints like hotcakes.
Nokia says Apple in infringing on its patents. Apple says Nokia is infirning on its patents. Finally, a few days ago, a judge ruled that...
Are you overlooking paid search optimization?
March 29, 2011, 8:58 amby Mike Moran
It's yesterday's news. It's no longer sexy. It is less about inspiration than perspiration. I'm talking about paid search. If you remember the exciting days at the turn of this century when paid search was the hottest game in town, times have certainly changed. Paid search is now a normal, boring part of almost everyone's...
How Should I Link Build Now?
March 29, 2011, 1:59 amThere seems to be a great deal of chatter about the devaluing of links on your basic syndication channels (article networks) after the Panda Update.WebmasterWorld Members discuss ideas on how to build links that would stand the test of time.
Open Source Software Tools And Directories: Where To Find Them, How To Evaluate Them
March 28, 2011, 7:00 pmIf you are searching for Open Source software, where do you find good directories and collections of OSS tools, and how do you evaluate the many candidates available?
Photo credit: Ophelia Cherry
Unless you are looking for popular popular open source software - such as the ones available in the SourceForge top downloads or the few ones backed by...
Google Blocking “Scam” Keyword in Autocomplete
March 28, 2011, 6:40 pmGoogle Suggest / Autocomplete has been causing grief for business owners for a while, especially after the launch of Google Instant. Searchers would have queries suggested that might include terms like torrent or scam. Back in January, Google started censoring piracy related terms. At SMX West, I saw a fun debate between Avi Wilensky and Othar...
Google’s Algorithm Impact Over the Years in Graphic Detail
March 28, 2011, 4:44 pmSEOBook has posted a very interesting infographic from Jess.NET, about Google’s “Collateral damage” and “How the Evolving Algorithm Shapes the Web”.
The infographic illustrates the story of Google’s rise to Internet power and the impact it has had on webmasters and publisher. While not covering every algorithm...
Yahoo Exec Predicts Acquisition Spree
March 28, 2011, 3:09 pmAgain and again, Yahoo executives have stressed that the company isn’t going anywhere; they’ve said its search pact with Microsoft, for example, isn’t a sign that it’s giving up. And now, one exec has made a much more forceful assertion, indicating that Yahoo intends to make lots of acquisitions this year.
Steven...
Copying an Entire Article Without Permission – OK in Some Cases?
March 28, 2011, 2:22 pmLast month, we asked whether full article-copying could be ruled as fair use. We now know the answer. Yes, it can.
Do you think duplicating an article in its entirety without permission is OK in some cases? Comment here.
Righthaven, a company whose business model relies on copyright lawsuits for newspapers, has essentially lost its second fair use...
Yahoo Microsoft Search Alliance Good or Bad for Search Marketing?
March 28, 2011, 1:41 pmEarlier this week, Microsoft shared some numbers from the Microsoft-Yahoo Search Alliance (search and advertising deal), which saw Bing powering the back-end of Yahoo Search, and the merger of Yahoo Search Marketing and Microsoft adCenter.
“The data showed that from August 2010 to December 2010 Search Market Query Share for Bing rose 7.25%,”...
eBay To Buy GSI Commerce For $2.4 Billion
March 28, 2011, 10:07 amGSI Commerce, a public company that deals in ecommerce and interactive marketing services, should soon be the property of eBay. eBay announced this morning that it intends to acquire GSI for a whopping $2.4 billion.
GSI has built up an impressive business in some respects. Its clients include Adidas, Bath & Body Works, FAO Schwarz, Godiva,...
Facebook May Hire Former White House Press Secretary
March 28, 2011, 8:53 amA man who’s fielded questions about wars and the economy on an international stage might soon start to help a certain social network present itself in a more positive light. Word is that Facebook would like to hire former White House press secretary Robert Gibbs.
Andrew Ross Sorkin broke the story late last night, reporting,...
Android Payments System Could Pit Google Against Groupon
March 28, 2011, 7:51 amPayments looks to be one of the most important battle fields on which the big tech companies are engaging. We’ve known for some time that Google would be getting into the NFC-based payment realm – in other words, you will be able to go to a restaurant or store and pay with your Android smartphone by waving or tapping, as opposed to...
eBay To Acquire GSI Commerce for $2.4 Billion
March 28, 2011, 5:34 ameBay announced Monday that it will acquire GSI Commerce, an e-commerce marketing services company, for $29.25 a share--which will likely come out to be around $2.4 billion.
How To 301 Over 50,000 Pages
March 28, 2011, 4:49 amWebmasterWorld Members review the challenge of creating a 301 for over 50,000 pages.
Yahoo Found Guilty of Linking in Italy
March 25, 2011, 4:09 pmRemember when an Italian court convicted three Google execs over a video uploaded to YouTube that featured a group of school kids bullying an autistic child? David Drummond, Peter Fleischer and George Reyes(3 out of defendants) were convicted for “failure to comply with the Italian privacy code.”
Now in a case that has some...
Why Small Minded and Small Marketed SEO Doesn't Work
March 25, 2011, 11:17 amby Stoney deGeyter
Some time ago, we brought on a client in a pretty competitive field that had a limited budget. Our proposal outlined what we could do and also noted the limitations they would have with the budget they were willing to spend. Rankings could be achieved, but growth would be slow.
It wasn't long before the client started...
“Google Cash” Scammers Ordered To Pay $1.6 Million
March 25, 2011, 8:59 amGoogle’s lawyers have done it again. Yesterday, the company won a lawsuit against a number of disreputable firms, getting a judge to more or less agree that they’re scammers and award Google a $1.6 million settlement.
The conflict started more than a year ago when different SEO professionals pointed out the existence of “Google...
European Lawsuit May Have Ramifications For Trademark Keywords
March 25, 2011, 8:10 amNevertheless, if the court goes along with the advocate general's opinion, something it generally does, the decision could have financial ramifications for Google if advertisers have less latitude to buy rivals' brand names as keywords for so-called sponsored links, analysts said.
Improving Website Performance
March 25, 2011, 7:33 amI'm running a Joomla! website and I'm experiencing some performance issues.I ran into this problem a while ago and after extensive testing the host figured out it was an issue with the hard-drive combined with a CPU that couldn't cope and to low memory. So they gave me a new server with a new hard-drive, twice the CPU power and twice the memory....
Google Media Ads Launched for AdWords
March 24, 2011, 3:44 pmGoogle announced the launch of a new ad format for AdWords today – the Media Ad format. These ads allow advertisers to place emphasis on video from the search results page. The new format works a little differently than the traditional AdWords concept, however.
“To start, Media Ads isn’t targeted like typical AdWords ads on...
iPad WordPress Plugin Makes Sites Tablet-Friendly
March 24, 2011, 2:28 pmWordPress announced today that it has been working with Onswipe on a new WordPress plugin that makes sites more iPad-friendly or in their words, “reimagined for a touch experience”.
OnSwipe is a platform that helps publishers make their content more appealing on touch-enabled devices through web browsers.
The plugin makes your...
Staples Launches Website For Tablets
March 24, 2011, 2:17 pm Staples said today it has launched a website focused on tablets to help people research and compare devices that fit their needs.
Staples.com/tablets will offer side-by-side feature and price comparisons, photos, videos and business apps.
Key features of the site include:
*Videos such as “Why Buy A Tablet?” and “Tablet Specs to...
RR Donnelly Buys Journalism Online
March 24, 2011, 11:56 amPrinting company RR Donnelley said today it has acquired Journalism Online, a company aimed at helping news papers monetize their web content.
Financial terms of the deal were not released.
Three veteran media executives are behind Journalism Online including Steven Brill, founder of Court TV, Gordon Crovitz, a former publisher of The Wall Street...
Yahoo’s Share Of Search Ad Market Expected To Sink
March 24, 2011, 11:22 amYahoo CEO Carol Bartz might want to (yet again) take cover. A new report is sure to rile her critics and at least a few shareholders, as eMarketer suggested late yesterday that Yahoo’s share of the U.S. search ad market will fall to a measly 8.1 percent this year.
Compared to Yahoo’s 2010 market share of 10.4 percent, that would...
Mobile Banking Reaches 30 Million Americans
March 24, 2011, 9:11 amThe number of Americans who accessed financial accounts (bank, credit card, or brokerage) via mobile devices reached 29.8 million at the end of 2010, a 54 percent increase over 2009, according to a new report from comScore.
“More people are turning to the convenience of mobile devices for their financial service needs, fueled in part by the...
New, Improved Location Targeting On Google AdWords
March 24, 2011, 9:10 am...you can choose to target or exclude your ads based on the user's physical location or the location of interest (for example, the location-specific terms in their search queries). By physical location, we mean the place where the user is actually located, such as 'New York City,' instead of the location that's included in the search query, such...
Actionable Metrics and Diagnosis from SMX West 2011
March 24, 2011, 12:11 amTwo weeks ago, I had a chance to present on Actionable Metrics and Diagnosis at SMX West along with Vanessa Fox, Conrad Saam, and Jim Yu. It was my first time speaking at SMX West and was a great experience, so a huge thanks to SMX for having me speak.
I want to share my slides and add notes for everyone who couldn’t make it or wanted more...
Branding vs. Keyword Rich Domain Names – Which Does Google Prefer?
March 23, 2011, 3:16 pmWhen it comes to picking a domain name most webmasters are in a dilemma of whether to choose a keyword rich domain name that will get better rankings on Google or a branded domain name that is more likely to get more visitors to the site and be easier to remember.
In recent times Google has been putting more emphasis on brand names over keyword...
Has SEO Peaked?
March 23, 2011, 1:21 pmRichard J. Tofel at Nieman Lab posted an interesting article, saying that, “someday, the sun will set on SEO,” and that “the business of news will be better for it.”
Will the sun set on SEO? Tell us what you think.
To sum up a lengthy post (at least my interpretation of it), the point Tofel makes is that publishers are...
Should SEO, Web Hosting Firm Be Held Responsible For Counterfeit Site?
March 23, 2011, 12:02 pmPrecedence setting, or lone case? I’m sure SEO experts who have discovered this case are interested to see what becomes of it. A South Carolina judge has found the SEO Firm, Bright Builders Inc., responsible for damages done by a counterfeit golf club site.
The judge ruled Bright Builders was guilty of contributory trademark infringement,...
Decreasing Google Dependence: A Growing Trend
March 23, 2011, 11:35 amJohn Citrone, editor at the online writing community Xomba.com, says Xomba saw Google’s Panda update coming, and started preparing last summer, when it started to draw up a plan to prepare for an “algorithmic shift” from Google.
“Around the first of the year, we began creating a new site design with new community networking features...
ESPN Content To Launch On Slacker Radio
March 23, 2011, 11:21 amOnline radio service Slacker said today it will begin offering users access to ESPN Audio content.
Slacker users will have access to a dedicated station for sports entertainment, with the option to include ESPN SportsCenter headlines for hourly updates on any Slacker station, and and the ability to create custom sports stations with ESPN Radio...
AdWords Location Targeting Gets Improvements
March 23, 2011, 11:03 amGoogle has launched some better location-targeting controls for AdWords advertisers. Now, you can target or exclude specific physical user locations.
“By physical location, we mean the place where the user is actually located, such as ‘New York City,’ instead of the location that’s included in the search query, such as...
AOL Rated A “Buy” By UBS
March 23, 2011, 10:23 amA company that many people expected to fade away as dial-up connections became more and more obsolete will do just fine, according to a respected financial services firm. This morning, analysts at UBS labeled AOL’s stock a “Buy.”
That rating coincides with a price target of $25, which isn’t bad considering the stock...
Google Panda Update: Lack of Consistency on Quality?
March 23, 2011, 10:13 amWe’ve been talking with a lot of people who have had their sites impacted negatively by Google’s recent “Panda” algorithm update. Our thinking is that the more sides of the story we hear, the more webmasters and content producers will be able to learn from it. With that, we had a conversation with Paul Edmondson, CEO of HubPages, which...
Bing Improves Its Mobile Browse Experience
March 23, 2011, 10:02 am...we launched updates to the Bing for Mobile browse (m.bing.com) making it easier for you to get and view information while on the go.New features in this update include better and faster image search, real-time transit and directions, app search for the iPhone, and more. Utilizing HTML5, the new features are offered on Smartphone browsers for...
The Downside to Using Noindex
March 23, 2011, 8:52 amWebmasterWorld Members discuss the downsides of switching to using noindex.
Google Books Deal Would Be Anti-competitive, Says FairSearch
March 23, 2011, 8:27 amAs previously reported, Judge Denny Chin rejected a Google Books settlement proposal, which would have enabled Google to scan, digitize, and distribute millions of in copyright, but out-of-print books. Chin concluded in a court document, “In the end, I conclude that the ASA is not fair, adequate, and reasonable.”
Believe it or not, the...
Clarifying our position on “hats” in SEO
March 23, 2011, 7:50 amI believe in the web. I believe in organic citations. I love inbound marketing.
We have built our business by believing in the flywheel and I desperately want that to be how our clients and conference attendees build theirs too.
Some misconceptions have arisen following our link building conference last week and I just wanted to set the public...
Yahoo Introduces Search Direct (beta)
March 23, 2011, 7:45 amThis new feature (currently in beta) taps into Yahoo!'s unique opportunity to combine content and structured data and to provide a rich search experience.Search Direct predicts search results as fast as a person types, character by character, and presents those results dynamically, generating a fast, simple search experience that goes beyond a...
Blekko and BrightEdge Partner on Fighting Brand-Based Search Spam
March 23, 2011, 6:58 amBlekko has partnered with SEO platform BrightEdge to fight search spam. Blekko is giving BrightEdge access to real-time link graph information, so companies can verify that their own links are legitimate as well as whether sites ranking ahead of them are using black hat or unethical standards to game search engine rank.
“This is an...
Google Books Deal Blocked
March 22, 2011, 4:20 pmBarring more legal maneuvering, the proposed Google Books Settlement – which would have cleared the way for Google to scan, digitize, and distribute of millions of in-copyright but out-of-print works – will not stand as is. This afternoon, Judge Denny Chin rejected the settlement, agreeing with opponents that it would give Google an...
Blogger Outreach Lessons Learned From Recent Pitches I’ve Received
March 22, 2011, 1:57 pmOver the last year or so, I’ve received a number of pitches around my blog. Surprising to me, really. I guess I still think of this blog as a place where I merely share my thoughts on the digital marketing world around us. Seems odd to me that anyone would want to “target” me.
As I’ve gathered these pitches, I’ve noted the good...
Google Domain-Blocking Chrome Extension Installed 11,464 Times a Week
March 22, 2011, 1:17 pmThere are 129,004 people using the Personal Bocklist Chrome extension from Google. This is the browser extension that the company launched on February 14, ahead of the Panda Update, which lets users simply block domains from ever appearing in their Google search results.
According to the extension page, it’s been getting 11,464 Weekly...
Facebook Bans 20,000 Kids Per Day
March 22, 2011, 11:23 amAnecdotal evidence suggests that it’s not unusual for children to have Facebook accounts. You even hear of parents setting up the occasional account for an infant. But it seems Facebook does try to enforce its terms of service and keep kids off the site, with one exec indicating it boots 20,000 youngsters a day.
For the record,...
Social Networks Leave Americans Open To ID Theft
March 22, 2011, 11:16 amNearly 13 million Americans who are on social networking sites will accept any request from a member of the opposite sex, even if they don’t know that person, according to a new survey released by ID Analytics and conducted by Harris Interactive.
Men on social networking sites are more than twice as likely as women to accept any and all...
How to get links from authority sites (+ plan B to get more links)
March 22, 2011, 9:36 amLinks from high authority websites have the biggest impact on the position of your web pages in Google search results. If high authority websites link to your site with your keywords in the anchor text, the chances that your site will be listed in the top 10 results for that keyword increase dramatically.
Amazon Sued By Apple Over Appstore Name
March 22, 2011, 8:59 amAmazon has begun improperly using Apple's App Store mark in connection with Amazon's mobile software developer program.
iPad 2 Launches In 25 More Countries
March 22, 2011, 8:34 amApple said today its iPad 2 will go on sale in 25 more countries this Friday, March 25.
iPad 2 will be available at Apple retail stores and Apple Authorized Resellers at 5 p.m. local time and online at the Apple Store beginning at 1 a.m.
“While competitors are still struggling to catch up with our first iPad, we’ve changed the game again with...
Firefox 4 Launched
March 22, 2011, 7:50 amFirefox 4 is available to download for Windows, Mac OS X and Linux in more than 80 languages.
Do You Make This Mistake With Your Headlines Or Titles?
March 22, 2011, 7:30 amTitles or headlines are a lot like promises, which you make to your readers. If you deliver on the promise of your headline, your readers will thank you. If you don’t, you will leave readers feeling ripped-off and cheated. Getting your balance right is what this brief post is all about.
Headlines have amazing...
Google Street View Okayed By German Court
March 21, 2011, 4:22 pmGerman citizens may soon have the opportunity to wave at (or dodge) many more cars sporting 15 camera lenses. In a big win for Google, a Berlin court has ruled that the Street View program doesn’t break any of Germany’s laws.
A little refresher for anyone who hasn’t been following along: Germany’s the country in which so...
Google Gets Strong Endorsement From Citi
March 21, 2011, 3:08 pmPeople who are supposed to receive big tax refunds might do well to consider investing the money in Google, judging by a new note from Citi. An analyst representing the firm believes the company’s future is bright in more than a few ways.
That’s been in question in recent weeks and months. A financial chart showing the performance...
Web Analytics - The ROI of "Why?"
March 21, 2011, 1:54 pmby Mike Fleming
Possibly the biggest mistake you can make when analyzing your own web
data or reporting other people's data to them is stopping at what happened. Here's an example....
"Search Engine traffic rose 20% in the last 3 months."
Sweet. So, let's everybody meet at Outback for an awesome blossom
with some extra awesome,...
More Than Half Of U.S. Internet Connections Below FCC Standards
March 21, 2011, 1:35 pmThe Federal Communications Commission (FCC) has released two new reports on Internet access and telephone subscribership in the U.S.
The reports are based on data submitted by carriers to the FCC every six months. They track changes at the state and national level in the number of subscribers to Internet service in 72 combinations of speed, and...
France Fines Google $142,000 Over Street View Data
March 21, 2011, 11:23 amWhen Google admitted that its Street View cars had recorded sensitive data sent over WiFi networks, there were many different reactions. UK authorities more or less brushed off the incident, for example, while Korean police raided Google’s offices. And now French regulators have landed somewhere in between, fining the company €100,000...
The Farmer update and "feeding the content machine"
March 21, 2011, 11:01 amby Mike Moran
Image by Joelk75 via Flickr
I've been doing a lot of thinking lately about Google's Farming update and why it has caused such angst among search marketers. Part of that answer is simple--a lot of sites with high rankings suddenly saw them plunge. That will cause some angst, for sure. But I think there is something deeper going...
Local Online Ad Revenue To Top $42 Billion
March 21, 2011, 10:22 am Online/interactive advertising revenue is forecast to reach $42.5 billion by 2015, nearly double 2010′s $21.7 billion, representing a compound annual growth rate (CAGR) of 14.4 percent, according to a new report from BIA/Kelsey.
This growth is tied to anticipated improvement in the U.S. economy and a continued increase in overall local...
A Quick Wrapup of our London #LinkLove Conference
March 21, 2011, 5:38 amWow. We’re all in a state of shock recovering from the totally awesome Link Building conference on Friday. Others have written far more detailed reviews but I wanted to push something out to show my appreciation for the speakers.
(See photos from the day over at foliovision)
I know I’m biased but the conference was the best SEO...
IE 9 Can Change the Document Mode Automatically
March 21, 2011, 3:59 amHave you seen this browser behavior in IE9? Click on a link to an HTML5 page, and the document mode that was set to IE9 is automatically reset to IE7.The problematic result is that the new canvas element does not work - as well as other HTML 5 goodies. And even more puzzling part is that the page has the HTML 5 DTD. There's a lot of detail to...
eCommerce: Managing Negative Online Reviews
March 21, 2011, 1:40 amNegative reviews can come about not just because the customer's buying experience has failed.These reviews can stay online with original and scraper sites, despite satisfactory resolution.WebmasterWorld Members discuss how ecommerce businesses can best manage negative reviews posted online.
Entrepreneurship, Google Panda And Content Strategies: Key Recommendations From SEOmoz' Rand Fishkin
March 20, 2011, 7:00 pmJust a few days ago I had the pleasure of meeting face-to-face, with SEOmoz founder and SEO expert Rand Fishkin. Rand had been invited by the LUISS University of Rome in conjunction with the American Embassy to deliver, for the first time, the business story of his company, SEOmoz: from the early days of dropping out of college, just a couple of...
Google's CEO Larry Page Wants to Return Google to Its Roots
March 19, 2011, 11:45 pmPage's mandate now is to renew Google's energy and drive, and in some ways he is the perfect person to perform that task. He is also perhaps the quirkiest person to ever run a $30 billion company. Google has had a wild ride over its first 12 years. It's about to get even wilder.
ICANN Approves New .X X X Top Level Domain
March 19, 2011, 1:30 amToday the ICANN Board of Directors authorized the CEO of ICANN to execute the proposed registry agreement for the .xxx sTLD with ICM Registry.
Watchdog Argues Against Schmidt For Commerce Secretary
March 18, 2011, 4:19 pmLast week, rumors indicated that Google CEO Eric Schmidt might be in the running for the position of U.S. Commerce Secretary. Now, the organization called Consumer Watchdog – which is perhaps Google’s most outspoken critic – has come out strongly against the idea.
Consumer Watchdog President Jamie Court and Privacy Project...
Microsoft Takes Down Rustock Botnet - Removes 39% of Email Spam
March 18, 2011, 2:20 pmHow about some good news? The Microsoft Digital Crimes Unit has dismantled a huge and complex botnet called Rustock, an operation given the credit (or blame) for 39% of all email spam. Writing on the TechNet blog, Richard Boscovich, Senior Attorney for the Microsoft Digital Crimes Unit explained the complex of legal and technical action that lead...
Yahoo-Delicious Sale Rumors Swirl (Again)
March 18, 2011, 8:55 amOne way or another, it’s sounding increasingly likely that Delicious will wind up with a new owner. After a rumor suggested last week that Yahoo had sold the property for $5 million, a report’s now claimed that Yahoo is about to sell Delicious for perhaps 30 percent of that sum.
Jay Yarow, the author of the fresh report, wrote,...
Englishman in New York – Announcing an office in New York
March 18, 2011, 3:59 am6 years ago, almost to the day, Will and I sat in my front room and started the company that became Distilled.
It is with great pride that today I am able to announce Tom Critchlow will be relocating to New York and will open our 3rd office.
A year ago this week, Rob and I flew out to Seattle to open our 2nd office. Just a year later the team...
After the Google Panda Update,What Improvements Have You Seen?
March 18, 2011, 2:50 amWebmasterWorld members discuss the status of the Panda update at Google.
Blogger Gets “Follow By Email” Feature
March 17, 2011, 1:27 pmGoogle’s Blogger has launched a new feature called “follow by email”. The feature is pretty self-explanatory really. It lets users follow blogs via email. It’s a great idea that should’ve been implemented years ago.
“Fresh content is the fuel that drives the blogosphere; it keeps readers coming back to your...
Facebook App Developers Can’t Use Google AdSense
March 17, 2011, 11:49 amGoogle has not agreed to comply with Facebook’s Platform Terms of service, and therefore developers trying to monetize with its ad networks are required to find other means from a list of networks that have agreed.
According to Inside Facebook, Facebook’s deadline for developers to use only ad providers from its list was the end of...
Internet Playing Bigger Role In American Politics
March 17, 2011, 11:19 am Nearly three-quarters (73%) of American Internet users went online in 2010 for news or information about the midterm elections or to communicate with others about the campaigns, according to a new report from the Pew Internet & American Life Project.
That figure represents 54 percent of all voters, and and marks the second consecutive...
Groupon May Conduct $25 Billion IPO
March 17, 2011, 8:51 amThe company that supposedly turned down a $6 billion acquisition offer from Google may now plan to one-up it in another way. A new report indicates Groupon is discussing an initial public offering that could value the organization at $25 billion, even though Google’s own IPO valued it at closer to $23 billion.
We should note that $25...
AdSense to Load Faster For Content Publishers Worldwide
March 17, 2011, 7:10 amWe've now developed a new ads delivery technique to improve the speed of websites that display AdSense ads, so that it doesn't slow down your page content. We're very happy to announce that we've eliminated this slowdown for the majority of websites and for a number of browsers, and are seeing pages load as much as a second faster than before.At...
Google AdWords "Billing Content Change" Email Is Legitimate, and Not Phishing
March 17, 2011, 4:10 amI checked the headers, and it *looks* like it might have come from Google. But the email itself looks kind of skeevy, and I'm not replying to it.If it *is* legit, suggest Google find a better way to communicate this - like through our account interfaces.
Does Google Whitelist Certain Websites?
March 16, 2011, 5:25 pmWebmasters have long wondered if Google maintains a whitelist that protects certain domains from penalties. As reported on SERoundtable, Google issued a statement to clarify the question. Their answer denies anything like a "get out of jail free" card, but it explains what they call "exception lists" or "exception logs."
Who Needs Profits...When You've Got Good Rankings?!!
March 16, 2011, 2:05 pmby Stoney deGeyter
Search engine marketing is an intense game of strategy, analysis, and patience. But, it's also a game with multiple, sometimes even conflicting, goals. Depending on who you talk to you, some will tell you SEO is about rankings, while others will tell you it's about conversions. It's a classic political struggle trying to...
Company Settles with FTC for $250,000 Over Misleading Online Reviews
March 16, 2011, 12:50 pmA company that sells guitar-lesson DVDs online has settled with the Federal Trade Commission for a whopping $250,000 over charges that the company “deceptively advertised its products through online affiliate marketers who falsely posed as ordinary consumers or independent reviewers”. The company supposedly schemed to have fake positive...
Are you policing your domain from spammers?
March 16, 2011, 7:49 amby Mike Moran
It was not a pretty sight. I watched the look on his face as he was shown a page from his domain that should not have been there. Precisely how it got there, no one knows, but it was clearly placed on his site by search spammers, out to get an advantage for some of their Web sites. It was a lovely little page about prescription...
Court Finds SEO Firm Responsible For Online Sales of Counterfeit Goods
March 16, 2011, 5:25 am"For Internet Intermediaries like SEOs and web hosts, this should be a cautionary warning," says Christopher Finnerty, one of the lawyers for Cleveland Golf."The jury found that web hosts and SEO's cannot rely solely on third parties to police their web sites and provide actual notice of counterfeit sales from the brand owners.Even prior to...
Google Acquires Green Parrot Pictures
March 15, 2011, 4:15 pmGoogle’s interest in professional-quality video continues to rise. This afternoon, a company called Green Parrot Pictures announced that Google’s followed up a recent series of moves in the space by acquiring it. Google appears to have big plans for the smaller company, too.
To first provide a little background info: Green Parrot...
Yahoo’s Stock Drops 5.66 Percent
March 15, 2011, 3:10 pmWe waited to bring this story to you just in case the stock recovered (or took an even steeper dive) before the end of the trading day. But U.S. markets are now closed, meaning we can report that Yahoo’s stock fell exactly 5.66 percent today.
In fairness to Yahoo, almost everything with a ticker symbol suffered some damage over the past...
YouTube To Hold Interview With Israeli Prime Minister
March 15, 2011, 1:35 pmYouTube is inviting users to submit questions to Israeli Prime Minster Benjamin Netanyahu for an interview that will be streamed live on the site.
The interview is part of the YouTube World View series and is in partnership with Israel’s Channel 2 News. The interview will be based entirely on the top-voted questions that are submitted.
The...
eBay Makes Listings Free For Up To 50 Items
March 15, 2011, 11:06 ameBay said today, for the first time, it is making it free to list up to 50 items per month in auctions at any start price, and free to add the “Buy it Now” option to those listings. Starting on April 19 the new options will be available.
“As we look toward the future of commerce, eBay is positioning small sellers and larger merchants alike...
How to secure your rankings after Google's latest update
March 15, 2011, 9:36 amGoogle's Panda update caused a ranking drop for many websites. Google has a very long official discussion thread about this topic. The discussion reveals things that you can do to make sure that your website gets its rankings back.
Angry Birds Developer Calls For Death Of Console Gaming
March 15, 2011, 7:59 amThe television was supposed to kill radio. The internet is supposed to stab television in the back. Email is supposedly going to be dead in a few years due to social media. I wonder if Twitter will commit harikari in 2020. What is it with technology and death?
Now, Peter Vesterbacka, business developer lead for Rovio (of Angry Birds fame), has...
Microsoft IE9 Ready for Download
March 15, 2011, 3:05 amThe final, consumer-ready Internet Explorer 9 is available for download starting at 9:00 PM PDT at www.BeautyOfTheWeb.com in 39 languages.With this set of browser releases, the best experience of the Web is on Windows.IE9 shows how your Web experience and browser are only as good as the operating system they run on...
Google Makes Whitelist Admission
March 14, 2011, 2:57 pmGoogle’s often made a big deal about using automated solutions to handle problems. The search giant hasn’t tried to address every single Google bomb individually, for example; it’s preferred to make algorithm changes that can tackle lots of weaknesses at once. Only now an admission related to whitelists is getting some...
Can Synthetic Life Solve the World’s Problems? [SXSW]
March 14, 2011, 10:45 amDr. J. Craig Venter talked about the creation of synthetic life and its potential to solve world problems at SXSW Interactive today. Venter is credited as one of the first biologists to sequence the human genome. He founded Genomics, he Institute for Genomic Research, and the J. Craig Venter Institute.
Now, he works at creating synthetic life...
BUMP.com – Highway Social Media – SXSW
March 14, 2011, 9:32 amAT SXSW Interactive, Bump.com (not to be confused with Bump Technologies), announced the launch of an interesting license plate messaging Android app and mobile site.
The company says the app lets users “safely” send voice, email, photo, and SMS messages to a vehicle’s license plate.
“Social, safety and business...
StumbleUpon Launches New Paid Discovery Platform [SXSW]
March 14, 2011, 9:06 amDuring SXSW Interactive, StumbleUpon launched a new advertising platform called Paid Discovery.
StumbleUpon says Paid Discovery delivers “an engaged target audience directly” to advertisers without clicking through ads or links. “100% engagement, 100% of the time.”
There are three versions of Paid Discovery: Light,...
Online Advertising: Future Trends 2011
March 13, 2011, 7:00 pmWhat are the key trends and predictions for online advertising? From mobile ads, to real-time bidding and ad-specific technologies, what are the key changes professional web publishers need to pay attention to?
Photo credit: Cornishman
In this MasterNewMedia guide to the future of online advertising, you can find the most authoritative and...
Yahoo Sale Of Delicious For $5 Million Rumored
March 11, 2011, 4:19 pmFour months ago, an internal Yahoo document leaked, letting the world know that Yahoo intended to “sunset” Delicious. Now, there’s a sign Yahoo might have sold the organization for $5 million instead.
To be perfectly clear: this has not been confirmed through official channels. There aren’t even multiple anonymous...
Google Targeted (Again) For Antitrust Oversight Hearings
March 11, 2011, 3:18 pmGoogle’s best lawyers may want to start packing their bags for Washington, D.C. Today, Senator Mike Lee called for the Senate Judiciary Committee’s Antitrust Subcommittee to conduct an oversight hearing, and Lee identified Google as the sole target.
That means Lee, a Republican from Utah, joined Herb Kohl, a Democrat from Wisconsin,...
US Senate to Investigate Google for Antitrust Issues
March 11, 2011, 9:13 amGoogle's dominance in Internet search are among the issues the Senate's leading legislator on antitrust issues plans to scrutinize in the months ahead. Sen. Herb Kohl (D-Wis.) specifically called out Google as a potential cause for concern. The senator in December urged the Justice Department to conduct a "careful review" of the search giant's...
Baidu Wants to Expand, Worried About Tencent
March 11, 2011, 6:12 amBaidu, a “local Chinese Google”, who leads the search engine market with over 75% share (Google only has 19 percent), is also one of the biggest and popular websites in the world. Alexa currently ranks it as the 6th popular in the world, just above Wikipedia and below Live. As do most big players in the SE industry, Baidu offers various...
Google Adds Block Domain To Search
March 11, 2011, 2:38 am"Once you click the link to 'Block all example.com results' you'll get a confirmation message, as well as the option to undo your choice. You'll see the link whether or not you're signed in, but the domains you block are connected with your Google Account, so you'll need to sign in before you can confirm a block.Now when you click a result and...
Google Search News You Should Know About
March 10, 2011, 3:43 pmProbably the biggest piece of search news today is Google’s launch of a domain-blocking feature. We discussed this more here, but essentially, Google has taken the functionality of the Chrome extension it recently released and turned it into part of the search interface. People will now be able to have more control over the quality of the...
YouTube Launches The Creator Institute
March 10, 2011, 2:15 pmYouTube said today it is launching the YouTube Creator Institute, a new initiative aimed at helping content creators improve their skills.
YouTube has partnered with the University of Southern California School of Cinematic Arts and Columbia College Chicago’s Television Department.
To apply to the YouTube Creator Institute applicants will...
Recent Tweet Links Are Now Part of SERP’s
March 10, 2011, 3:18 amIn addition to bringing you the most relevant results, search engines are many times fighting over presenting the most up-to-date pages to the searcher. That’s why Google has those time-related filters in the left, just below the “type” filters. Although recent content might be well of importance only to news-seekers, Google thinks...
FF4 RC For Win, Mac and Linux Ready for Download
March 9, 2011, 10:50 pmThe millions of users testing Firefox 4 will be automatically updated to this version and will join our Mozilla QA team in validating the new features, enhanced performance and stability and HTML5 capabilities in Firefox 4.The team has fixed more than 8,000 bugs since the first beta release of Firefox 4.
Google Adds Smart Labels To Gmail
March 9, 2011, 1:44 pmGoogle has introduced a new feature in Gmail Labs called Smart Labels, which are aimed at helping users classify and organize email.
Users can turn on the new feature on the Labs tab in Settings, Smart Labels then organize incoming Bulk, Notification and Forum messages. Bulk mail includes newsletters and promotional email, which are filtered out...
StumbleUpon to Expand to New Platforms – More Traffic for Everybody?
March 9, 2011, 1:37 pmStumbleUpon announced that it has raised a new $17 million series B round of funding, which the company will use to invest in the company’s discovery technology, expand to new platforms, and grow its employee base.
The new funding comes from Accel Partners, August Capital, DAG Ventures, First Round Capital and Sherpalo Ventures. The last...
Google Apps Marketplace Turns One
March 9, 2011, 11:07 amGoogle said today its apps marketplace has turned one and during that time it has grown from 50 to over 300 apps.
Over the last year Google said its has learned the following:
*Web app adoption is accelerating across every business function and need
*You value web apps that work together — what we call integrated apps
*It’s harder than ever...
Microsoft adCenter To Introduce Quality Score
March 9, 2011, 10:50 amBeginning this spring, advertisers will be able to leverage a new adCenter Quality Score for optimizing campaigns in the Bing+Yahoo search marketplace.* Quality Score will be on a 1-10 scale, and be calculated at the keyword level for each match-type being purchased* Scores are designed to represent how competitive your keyword is within the...
Microsoft To Launch Final Version IE9 March 14
March 9, 2011, 9:35 amWe will release the final version of Internet Explorer 9 for download beginning at 9 p.m. Pacific.
Why You Should Never Duplicate Your Competitor's SEO Strategies
March 9, 2011, 9:11 amby Stoney deGeyter
Engaging in competitive research before and during your SEO, PPC, Social Media, and Link Building campaigns is smart business. As they say, "information is power."
But, too much information can also cause a handicap. It's not too difficult to be so inundated with info. that you get information overload or conflicting...
Groupon-Enabled Cash Registers In Development
March 9, 2011, 8:48 amAt retail stores, unusual payments often bring things to a halt. Food stamps, tax exemptions, and even things like two-dollar bills can baffle cashiers (and computers) who aren’t used to dealing with them. So to ease the burden Groupon puts on some businesses (and perhaps increase its influence), it’s possible we’ll see cash...
Google Ventures, Sequoia, Salesforce Give HubSpot $32M
March 9, 2011, 4:40 amGoogle Ventures today joined Sequoia Capital and Salesforce.com Inc. in a $32 million Series D round for HubSpot. The company has now raised $65 million."We agree with HubSpot's belief that search engines, social media and mobile devices have fundamentally changed how businesses should market themselves," said Rich Miner, a partner at Google...
Want to Know More? Ask TrueKnowledge.com
March 9, 2011, 3:20 amOne of the challenges in the recent Man vs Machine Jeopardy game, which was easily won by the computer, Watson, was coping with contextual questions. I was not only about facts, but understanding what the question is about.
Another fact is that people searches become more and more specific. Once, people would just type “cheese”. Today, as the...
Netflix Stock Dives Due To Facebook Movie Experiment
March 8, 2011, 4:23 pmWithin Netflix, things look much the same today as yesterday. The company hasn’t been hit by site outages, big resignations, or scandals of any sort. But Facebook’s decision to let users rent The Dark Knight apparently spooked Netflix shareholders to the point they sent its stock tumbling 5.76 percent.
That’s of course a big,...
Google Faces $600,000 Fine In France
March 8, 2011, 3:10 pmOver the years, Google’s had to appear in French courts several times, and it now looks like a recent case didn’t go so well. Google’s been found guilty of breaching copyright laws, and unless something changes, the company faces a fine of almost $600,000.
Granted, in objective financial terms, that wouldn’t mean much to...
Google Makes Chrome Faster And Safer
March 8, 2011, 10:52 amGoogle has released updates to its Chrome browser it says will make complex web apps run more quickly and be more responsive.
Chrome has a new settings interface aimed at helping users get to the right settings quickly. A new search box displays settings users are looking for as they type. Users can also copy and paste a link into the Chrome...
Official Google statements about the latest algorithm update
March 8, 2011, 8:36 amGoogle's Amit Singhal and Matt Cutts commented on Google's latest ranking algorithm update. Their comments reveal why Google released the update which was named "Panda".
Do I have a content farm?
March 8, 2011, 8:17 amby Mike Moran
I was at the Boston SEO Meetup last night talking about why white hat SEO is the way to go. (Slides are here, if you are interested.) The attendees were a mix of newbies (trying to find people to help them with SEO) and a number of us grizzled veterans. (I am not sure what it means to be grizzled, but it just sounded right.) But...
New Rules On Cookies to Come Into Effect in Europe
March 8, 2011, 5:59 amBusinesses are being urged to sort out how they get consent so they can keep on using cookies.The changes are demanded by the European e-Privacy directive which comes into force in the UK in late May.However, the directive is likely to have an impact on the more general use of cookies that remember login details and enable people to speed up their...
Adobe Experiments With 'Wallaby', Flash Into HTML 5 Software
March 8, 2011, 5:10 amAdobe is fighting Apple's blockade of Flash technology on iOS devices with an experimental software called Wallaby that can convert Flash files into HTML5.Wallaby, a cross-platform AIR app demoed in October, is now available to download on Adobe's Labs pages, as a technology preview for PC and Mac developers.
Bing&KAYAK vs Google&ITA
March 8, 2011, 3:48 amWhile several companies established a Fairsearch.org group in order to try and prevent the Google-ITA deal, claiming that it is a yet another step of monopoly (by Google that is) of the airline ticket market, Bing has decided not to complain, but to fight. In addition to purchasing a predictive engine for flight costs, the Farecast, about a year...
Google Updates and SERP Changes - March 2011
March 8, 2011, 12:35 amWebmasterWorld's monthly SERP monitoring and update thread for March 2011.
iPad 2 at Best Buy Friday at 5pm
March 7, 2011, 12:53 pmBest Buy has posted an iPad 2 FAQ page that should help those looking to purchase the device at the retail giant complete their task. After all, not every town has an Apple store, and there are over 1,150 Best Buys.
The iPad 2 will become available at Best Buy at 5:00pm local time on Friday, March 11 – in stores only. There will be no...
Google Buys UK Finance Site BeatThatQuote.com
March 7, 2011, 11:34 am Google has purchased UK price comparison site for financial products BeatThatQuote.com for £37.7 million ($61.3 million).
News of the deal was confirmed by BeatThat.Quote.com managing director John Paleomylites on the company’s website.
“Our team is excited about becoming a part of Google. We look forward to working with their engineers...
Facebook, Skype Rumored To Be In Talks Again
March 7, 2011, 11:20 amFair warning: not much came of earlier rumors about this same possibility, and an identical outcome is possible this time. But there’s word that Facebook and Skype are (again) in talks about introducing a video chat feature on the social network.
Bloomberg, which is the source of the latest rumor, reported over the weekend, “Facebook...
Skype Introduces Advertising In Windows
March 7, 2011, 10:01 amSkype said today that for the first time advertising will appear in the “Home” tab of Skype for Windows starting this week.
The first advertisers on Skype include Groupon, Nokia, Universal Pictures and Visa. Skype said ads would initially appear in the U.S., U.K. And Germany.
Skype “Home” features a sponsored masthead space of 650 x 170...
Twitter’s Suggested Value Hits $7.7 Billion In Share Auction
March 7, 2011, 8:50 amThe handful of investors who are able to get their hands on Twitter shares continue to have the utmost faith in the company. Another private market auction has taken place, and this time, eager supporters placed bids high enough to push Twitter’s valuation to $7.7 billion.
To put that in perspective: AOL’s market cap is about $2.1...
When Texts Go Bad: Marketing Lessons From The Fail File
March 7, 2011, 7:30 amFor your business, it’s critical to deliver on your promises. When you use a marketing tactic to gain a follower, a customer or build your list, there’s usually some promise, explicit or implicit, that it will be worth the person’s time and effort.
This is especially true when there’s a certain amount “what’s...
Skype Launches Ads Service On Skype
March 7, 2011, 5:05 amToday we announce something new, the launch of advertising in Skype, which will appear in the Home tab in Skype starting this week.Ads will appear in the US, UK and Germany and advertising sales for Skype are initially focused in those markets.
Foursquare Partners with American Express
March 6, 2011, 8:27 amFoursquare and American Express have entered into a partnership that will see card users getting discounts at stores, restaurants, etc. via Foursquare.
WebProNews recently exchanged a few tweets with Foursquare CEO Dennis Crowley, following an article we posted questioning how Foursquare will continue to compete with Facebook and its Places...
Suite101 CEO Writes Open Letter to Google’s Matt Cutts
March 5, 2011, 12:39 pmGoogle basically called out Suite101 as the poster child site of what its “Panda” algorithm update was aimed at. Reports have found the site to be one of the hardest hit, and while the site has often been mentioned in the same breath as sites like eHow in the past, eHow has apparently gained from the update.
When asked about it in a...
Bing Teams Up With KAYAK In Travel Search
March 5, 2011, 1:47 amTeaming up with KAYAK, a leading innovator in travel search, allows us to provide a more comprehensive travel search experience. In the coming weeks KAYAK will provide flight search results in the U.S. from multiple cities, airports and airlines, giving customers access to a larger set of flight itineraries as they work to plan and book travel on...
Telling the Story of Your PPC Ad Tests With Time
March 4, 2011, 1:44 pmby Mike Fleming
Chad Summerhill wrote a nice post recently about something you should
be doing if you manage your own PPC account and something you should be
showing your clients if you manage accounts for others - visual statistically significant ad test results by time period. Check out the "how-to" in that post.
I did this exercise...
Twitter Looks For More Advertising
March 4, 2011, 3:43 amGrowing rapidly, with about 200 million registered users and estimated to surpass the 15 million adult users in the US in 2011, Twitter has proved as a very successful venture in the past 3 years. Based on acquisition offers, the company value has increased from $3.7 billion in 2009 to about $10 billion in the closing months of 2010. Yet, the...
Bing Deals Launched – Find Deals Nearby
March 3, 2011, 2:05 pmUpdate: A bit more information about Bing Deals…
A Bing spokesperson tells WebProNews, "Mobile is an increasingly important space, and our mobile search strategy is focused on enabling customers to easily discover, access, and use the information, answers and content they need and want, anytime, anywhere with the convenience of their...
Matt Cutts and Amit Singhal Share Insider Detail on Panda (Farm) Update
March 3, 2011, 11:35 amWired Magazine interviewed both Matt Cutts and Amit Singhal and in the process got some helpful insight into the Farm Update. Some of the speculation we've had at WebmasterWorld is confirmed.The process of creating this update used input from human quality raters. They were asked questions like: "Would you be comfortable giving this site your...
What Groupon Won’t Talk About
March 3, 2011, 9:42 amGroupon Founder and CEO Andrew Mason wrote a post on the company’s official blog about the things Groupon will not be transparent about.
"As press interest in Groupon has grown, I’ve found myself increasingly uttering two words that have always annoyed me: ‘no comment,’" says Mason. "We like to be as...
Microsoft-Facebook Legal Clash Over Personnel Possible
March 3, 2011, 8:55 amTech companies poach each other’s employees on a regular basis; a week rarely goes by without something alone the lines of a Yahoo-to-Google or Zynga-to-Twitter transfer occurring. Only it seems Microsoft’s getting more than a little tired of losing employees to Facebook, and may unleash a few lawyers in an effort to keep one...
What is a Content Farm?
March 3, 2011, 4:27 amWith the recent Goolge’s algorithm update (which was quickly called “Farmer’s Update”, as it seriously affects the so-called “content farms”) and Blekko’s removal of twenty famous websites from its results, it seems that fighting spam is the hottest issue in the search engine market.
Indeed, when we face certain enemy, it is very...
Microsoft and Google Together Sue GeoTag Inc Over Patent
March 3, 2011, 3:45 amGoogle and Microsoft have joined forces to take down a Texas company's geotagging patent that they claim has been used in lawsuits against more than 300 entities, many of which are customers of the two companies. Microsoft and Google want to protect Google Maps and Bing Maps against this kind of activity.The complaint, filed in Delaware on March...
Top Internet Marketing Trends For 2011: The Best Strategies To Follow
March 2, 2011, 6:00 pmWhat are the key emerging internet marketing trends? Which are the new marketing factors to take into greater consideration in the near future?
Photo credit: Absolut Vision, mashed-up by Robin Good
In this realm, some of the most frequently asked questions I receive in my inbox include:
"Hey Robin, should I invest extra energies on...
AdSense and Its Relationship to Search Rankings
March 2, 2011, 4:32 pmMany of the lower quality sites Google targeted with its algorithm update rely on Google AdSense ads for revenue. Many low quality sites have been created over the years just to make AdSense money. Obviously Google knows this, but when some of the big sites often labeled as content farms churn out mass content, there is potentially a lot of money...
Google Algorithm Update Casualties Speak
March 2, 2011, 3:05 pmLast week, Google launched a major update to its algorithm, which was positioned as one that would go after content farms. While some sites that are often attached to that label were in fact hurt by the update, some other sites that aren’t generally considered content farms became casualties as well.
Was your site impacted by...
Yahoo May Sell Yahoo Japan Stake To Softbank
March 2, 2011, 8:47 amTo avoid any sense of false hype-building, we’ll admit right now: Softbank has already denied any involvement. But rumor has it that Yahoo is in discussions to sell its stake in Yahoo Japan to Softbank, and a whole lot of people are hoping that’s the case.
Yahoo Japan is, if you’ll recall, not exactly the Yahoo most...
A New Way to Look at Anchor Text Links
March 2, 2011, 8:45 amI have been doing a good amount of testing lately, especially when it comes to anchor text links. The testing I've been doing is limited a little bit, but I thought I would share my results.The links I've tested have been always within the middle of a sentence, not links that appear in a sidebar, in a footer, or anywhere else on a page--always...
Opera 11.5 Has Full Hardware Acceleration
March 2, 2011, 6:50 amOur hardware acceleration is a bit different from what other browsers are doing. Like IE9 and Firefox 4, we do full hardware acceleration of all draw operations, but unlike those browsers, who only offer this acceleration on Windows Vista and Windows 7, our implementation will run on any OS with sufficient hardware support.This means we can have...
Still a Runaway Leader, Google Drops Below 90% Globally
March 2, 2011, 4:30 amAccording to latest StatCounter data, Goolge has dropped below 90% of search engine market share – for the first time since July 2009. The presented figure of 89.94%, though is still a major headache for its competitors, Yahoo and Bing that combine to just over 8% of global search… In the European market the domination is even greater –...
Google Is Working on an Algo Fix For Major Problems With Update
March 1, 2011, 8:58 pmHere's official news that many sites have been waiting to hear. Google fellow Amit Singal is quoted in Wired: "We deeply care about the people who are generating high-quality content sites, which are the key to a healthy web ecosystem," Singhal said. "Therefore any time a good site gets a lower ranking or falsely gets caught by our algorithm - and...
AOL Loses Another High Profile Exec
March 1, 2011, 8:15 pmAOL has made some bold acquisitions lately – most notably that of The Huffington Post. Since then, however, the company has been losing some key staff members.
Two editors of AOL’s popular tech blog Engadget announced their resignations, citing "The AOL Way" of content production as a catalyst. Then last week, David...
Google Buys Technical Tool Firm Zynamics
March 1, 2011, 3:10 pmGoogle and/or users of some of the company’s many products may soon be a little safer. A company called Zynamics announced today that it’s been acquired by Google, and Zynamics specializes in reverse engineering tools and vulnerability research.
The Zynamics site is pretty bare, but here’s a little bit of info for you: the...
Google Pressures Yelp Over Reviews
March 1, 2011, 1:34 pm"We are unhappy with the way Google uses our users' review on its Places page. However, there is no solution to the problem. Google's position is that we can take ourselves out of its search index if we don't want them to use our reviews on Places. But that is not an option for us, and other sites like us, such as TripAdvisor, as we get a large...
Facebook Launches New and Improved Comments Plugin For Content Sites
March 1, 2011, 12:47 pmFacebook has launched a new version of its comments plugin, adding features like the use of social signals to order comments based on quality, improved moderation tools, the ability to add different log-in options, and better sharing of comments.
"The comments plugin is based on developer feedback and reflects the spirit of Facebook,...
Adobe to Help Search Marketers Keep Paid Campaigns From Cannibalizing Organic SEO
March 1, 2011, 10:29 amBack in the fall of 2009, Adobe announced it was acquiring web analytics software provider Omniture. As a result of that acquisition, Adobe runs SearchCenter+, a paid search campaign management tool.
Adobe announced today that SearchCenter+ now allows users to integrate data from both paid search campaigns and organic SEO.
"Our...
Google has released a major ranking algorithm update
March 1, 2011, 8:36 amGoogle has released one of the biggest ranking algorithms updates of the last months. The change noticeably impacts 11.8% of all queries on Google. How does this affect the rankings of your website on Google?
Facebook Updates Comments Box Plugin
March 1, 2011, 6:10 amMore Social RelevanceThe upgraded Comments Box uses social signals to surface the highest quality comments for each user. Comments are ordered to show users the most relevant comments from friends, friends of friends, and the most liked or active discussion threads, while comments marked as spam are hidden from view.
GroupM Study: Consumers Start with Search, Consult Social Media
March 1, 2011, 3:18 amRecent consumer study conducted by comScore and GroupM revealed that although 64% of the users are likely to follow a brand on Facebook and/or Twitter, search engine is still the most popular initial step for the majority of purchases made online. The study shows that nearly 60 percent of future buys originate within the search engine websites,...




