Has Google's model of spidering and indexing web pages in an ordered list become obsolete? Is the old static model of search about to be replaced? Does a real-time online conversation (a la Twitter) make for a more relevant and compelling search experience? These are the questions that I recently posed to a group of search and Internet experts. To...

This is a guest post from David Booth at WebShare, a Website Optimizer Authorized Consultant. In addition, David is one of our Google Website Optimizer Seminar Leaders.Can you use Website Optimizer to test your landing pages if your conversion occurs offline? We know Website Optimizer is great when the conversion happens online, but what if your...

Yes, the AP (Associated Press) is desperate. Yes, the AP has lost control of the news. And yes, bloggers are more and more going local with their focus. That leads to an obvious question, will bloggers eventually replace the AP and other news organizations? Wall Street Journal columnist Mark Penn points to statistics which claim that in the U.S....

The New York Times is running an article looking at "hyperlocal" web sites as replacements to traditional newspapers. The catalyst for the concept is obviously the fact that some newspapers have been dying off, at least in print form. The piece looks at web startups EveryBlock, Outside.in, Placebologger, and Patch, which "collect...

Of people who both blog and tweet, the majority would overwhelmingly prefer to have more blog readers than followers on Twitter. This is according to surveys conducted by Darren Rowse who runs ProBlogger and TwiTip. Would you prefer more blog readers or Twitter followers? Tell us. This is not entirely surprising, since generally, much more...

The Federal Trade Commission plans to begin regulating blogs and social media. While they're getting tougher on results-based advertising, they are also looking at going after blogs and social media users who portray products they're promoting in a less than accurate light. AdAge explains: As part of its review of its advertising guidelines, the...

It’s a lot easier to embarrass one’s boss than it used to be. You can thank the now dreaded internal leak for that. What was once reserved for water cooler gripe sessions, collective bargaining and, if things went really sour, lawsuits and national media coverage is now instantly public and brutally humiliating. In Silicon Valley all...

SEOmoz has a couple of very interesting charts showing the top 500 domains and the top 500 pages being linked to from different places. This paints a pretty good picture of what sites are held in the highest regards by content producers. "The sorting is done in order, not of raw link counts, but of linking root domains - a metric that we've...

If you've been enjoying the Techie Guide to Website Optimizer, we have a treat for you. Eric Vasilik, the lead Website Optimizer engineer, has put together the new GWO Tricks blog showcasing some of the extra-cool things you can do with Website Optimizer such as:Setting up an experiment with multiple goalsIntegrating Website Optimizer and Google...

The SMX Confernece was in Sydney Australia last week, and one topic discussed by representatives of both Google and Yahoo was that of duplicate content filtering across international domains. Rand Fishkin of SEOmoz notes that while the subject has been discussed in the past, many people including experts in the field have been in the dark. He...