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seo newsApril 2011

Amazon Product Ads

April 30, 2011, 9:43 pm
Outiside of Google, Amazon and eBay own perhaps the 2 largest streams of ecommerce traffic. In fact, both are amongst the top 10 sites in Alexa (even though ~ 100% of their traffic is commercial while ~ 0.001% of Twitter's traffic is). In spite of Google's prominent promotion of Wikipedia, Amazon still gets more traffic. In the leak of AdWords top...

New Titles for the Newlyweds

April 30, 2011, 5:23 pm
by Claudine Zap The newlyweds now have new titles . And no, they're not Prince and Princess of Wales. Will and Kate will now be known as the Duke and Duchess of Cambridge . A dukedom is not bad for a wedding gift from the queen. And it's a custom for a royal to receive a new title or two, or in Will's case, three, on his wedding day. Just hours...

Beef up your WordPress Blog with Plugins

April 30, 2011, 3:02 pm
If you have a WordPress blog and you feel like it is time to really tighten up the look and function of your plug try navigating through through some of the thousands of plugins or even themes out there to help you really spruce things up. WordPress has made it so easy for non code writing individuals to have a real savvy looking blog to be able...

Twisters, Reversals, Monarchs: April 2011 Buzz

April 30, 2011, 1:46 pm
by Vera H-C Chan " April is the cruellest month, breeding/Lilacs out of the dead land, mixing/Memory and desire, stirring/Dull roots with spring rain ." T.S. Eliot's " The Waste Land " may have been about post-war ennui, but this brutal April saw Middle East uprisings get even bloodier, terrifying forces storm through the United States, and a...

Prince Harry Gives a Great Wedding Toast

April 30, 2011, 12:30 pm
by Mike Krumboltz No matter how perfect the wedding, it can always be derailed by a bad speech from the best man. Fortunately for William and Kate, Prince Harry knocked 'em dead with his reception toast. Details are scant, but according to the UK's Daily Telegraph , Harry's speech was both "light-hearted" and "laced with jokes at his brother's...

Search Week in Review for April 30, 2011

April 30, 2011, 12:01 pm
Here's a recap of this week's columns and news stories for the week of April 24 to 30, as reported by Search Engine Watch.Click to read the rest of this post...

William Sneaks a Peek

April 30, 2011, 10:13 am
by Mike Krumboltz Did Prince William break his own rule and sneak a peek at his bride as she walked the aisle? It sure looks like it. If you weren't one of the two billion people who watched the wedding, here's the scoop. Prince William stood at the head of the church, Prince Harry at his side. Harry, never one for self-restraint, turned around to...

Can We Please Stop Pretending That Microsoft's Bing Is Doing Well?

April 30, 2011, 9:48 am
As even a quick glimpse under the hood reveals, Bing not doing well. It's doing horribly. Worse, Bing is burning attention and money that Microsoft could instead focus on a much more important battleground, one that--unlike search--could eventually destroy Microsoft's core business.

Setting up Agency-Client Relationships in Microsoft Advertising adCenter

April 30, 2011, 9:11 am
Isnt it nice when you get someones number? That is no different than getting their adCenter customer number as the first step to start a relationship. As an adCenter Program Manager, I often get asked how an agency can manage an account.

Doug Pierce & Byrne Hobart do Digital Due Diligence

April 30, 2011, 8:21 am
A Spammy Start Up Recently TechCrunch posted an article outing [link nofollowed] the Sequoia-backed start up Milanoo for ranking using paid links: Here's what Digital Due Diligence found: For a number of very valuable keywords in Google search,, Here's how Milanoo ranks for "cheap dresses" (position 2), "evening gown" (1), "cheap wedding dresses"...

Top 50 Branded Facebook Fan Pages, April 2011

April 30, 2011, 7:10 am
"Stability" was largely the word of the month for the very largest branded Facebook fan pages, at least compared to last month's rankings . The only change in the Top 10 was Converse growing 11% to leapfrog Skittles , which grew at a more typical (for this month) rate of 4%. Top Movers The following pages moved up the fastest this month: Burberry...

Cup of Joe: I Do It All For The LULz!

April 29, 2011, 11:21 pm
So this week I am going to toot my own horn a tiny bit, but please bear with me because it's a bit rusty. A few weeks ago I created a post on one of my old blogs. Soon after, I submitted it to one of my favorite social sharing sites StumbleUpon . The next day something strange happened. Traffic on the site shot up to over 1,500. The next day...

Avoiding Affiliate Marketing Scams

April 29, 2011, 6:21 pm
Rae Hoffman shares lots of advice about making sure you don't fall victim to some of the occasionally outrageous claims of affiliate systems/products that promise great wealth, huge checks and little or no work

About.com Pageviews Down After Panda Update Say New York Times Co.

April 29, 2011, 6:00 pm
Google's Panda update has affected New York Times Co. owned About.com, the company confirmed during its Q1 2011 earnings conference call. "Design changes in cost-per-click advertisements served by Google had a negative effect on click through rates in the quarter, and we expect that to be the case through the second quarter as well," said Janet...

Bing Shopping Redesign Offers New Shopping Experience

April 29, 2011, 5:45 pm
If you're noticing something different on Bing Shopping, you're right. With continued emphasis on providing users with tools to make more informed decisions, the Bing Team calls their update a "brand new experience" to help users shop. The new landing page for Bing Shopping combines various content to help lessen search time and improve the...

Digital Hollywood Spring: The Digital Future Has Arrived!

April 29, 2011, 5:38 pm
Spring: When a young mans fancy turns to love- and when filmmakers, television producers, techies and creatives assemble at Digital Hollywood for a week-long showcase of the freshest innovation and thinking shaping our future. Never a bore, Digital Hollywood has grown immensely in size and scope since its debut in 1990, attracting some of the...

Oh Happy Day! YouTube Founders Takeover Delicious

April 29, 2011, 5:15 pm
Forget the Royal Wedding, the surprise piece of news that came out this week was that AVOS, a new company formed by YouTube founders, Chad Hurley and Steve Chen has acquired Delicious - the most famous social bookmarking site on the web - which was in the process of being decomissioned by Yahoo. SEW followed up with AVOS to get more details on...

Celebrating Earth Day

April 29, 2011, 4:52 pm
Today, we're celebrating Earth Day with an animated, interactive doodle on our homepage and events at Google offices around the world. At our headquarters in Mountain View, Calif., we're holding an environmental fair for Googlers, complete with speakers and contests to strengthen Googlers' green acumen, and a cookout using"what else" parabolic...

Search News & Headlines Around the Web - April 29, 2011

April 29, 2011, 4:50 pm
Here's a roundup of today's other search news and headlines from around the web.Click to read the rest of this post...

Internet Freedom Report: U.S. Number 2, Iran Worst Oppressor

April 29, 2011, 4:32 pm
According to a report released by Freedom House titled Freedom on the Net 2011, Iran is the worst country when it comes to online freedom. The top three countries, in order, are Estonia, The United States and Germany. The study judged countries based on three specific criteria: Obstacles to internet access, limits on content and violations of user...

Something Borrowed, New, Old, and Blue

April 29, 2011, 4:27 pm
by Vera H-C Chan Something borrowed, something new, something old, something blue, And a silver sixpence in her shoe. Disco balls aside , the royal wedding of Prince William and Catherine Middleton conformed to tradition right down to marriage superstitions. The duchess of Cambridge followed the familiar Victorian-era rhyme to the letter. Well,...

Bing Maps’ “Game Changer”: Hi-Res Aerial Imagery Coming To Entire US and Western Europe

April 29, 2011, 4:21 pm
Hot on the heels of last week’s Read/Write World effort, Bing Maps has announced another ambitious project that will improve its imagery collection. It’s called the Global Ortho Project and the goal is to provide consistent, high resolution (30 cms) imagery across every square inch of the United States and Western Europe by June, 2012.

Google Panda Update Victim HubPages Posts Quality Standards in Recovery Effort

April 29, 2011, 4:17 pm
We've covered HubPages a number of times since Google's Panda update originally launched, as they were one of the victims that lost significant search visibility as a result. Since the update, the site has been making various adjustments to its editorial policy and certain features. Interestingly enough, a Googler actually posted a guest post to...

Women Sue Google for $50M Over Android User Tracking

April 29, 2011, 4:10 pm
Following news last week that Android devices track and store your location, two women are suing Google for $50 million and trying to force Google to stop selling devices with the tracking software. The class action lawsuit was filed Wednesday in U.S. District Court in Detroit, Michigan.Click to read the rest of this post...

Stolen Camera? StolenCameraFinder Might Be of Help

April 29, 2011, 4:02 pm
Did you finally decide which digital camera to buy, only to see it come up stolen? Are you afraid your hard-earned purchase is being used to populate another person's Facebook page? If so, StolenCameraFinder.com could be of assistance. Living it up to its name, StolenCameraFinder.com makes use of the data available in the exchangeable image file...

Should YouTube Have Banned This Animal Cruelty Investigation Video?

April 29, 2011, 3:16 pm
In the wake of the infamous elephant-killing video from GoDaddy CEO Bob Parsons , there is another disturbing video involving animals making web news. This involves an "undercover investigation" into the practices of E6 Cattle Company in Texas. Mercy for Animals put its investigation footage on YouTube, only to have it removed. Should YouTube have...

Groupon Kills Ads on Donald Trump's Apprentice Website

April 29, 2011, 3:16 pm
Online daily deals site Groupon announced today via blog post that they will be taking steps to ensure that no ads for their service appear on the website for "The Apprentice." Apparently the rumor got around that Groupon was a sponsor of the hit NBC show "The Apprentice." It turns out popular online petition site Change.org hosted a petition...

Groupon Kills Ads on Donald Trump’s Apprentice Website

April 29, 2011, 3:09 pm
Online daily deals site Groupon announced today via blog post that they will be taking steps to ensure that no ads for their service appear on the website for “The Apprentice.” Apparently the rumor got around that Groupon was a sponsor of the hit NBC show “The Apprentice.”  It turns out popular online petition site...

Verizon Addresses Location Tracking, Announces New Warning Label

April 29, 2011, 2:46 pm
In a letter dated April 19th, 2011 - one day before the Apple iPhone tracking hullabaloo all began - Verizon's VP of government relations Peter Davidson wrote to congress concerning the topic of consumer privacy. The just released letter is in response to a March 29th letter from two congressmen, Joe Barton and Edward Markey, two house members...

Angry Birds Going After China

April 29, 2011, 2:46 pm
While reveling in their recent success " 140 million downloads, ya'll " Rovio announced their next move for the Angry Birds franchise. The target? The far east; China, to be exact. The goal for the company behind Angry Birds isn't that much different than their U.S. strategy: Domination of the mobile device gaming market. Thanks to a report at...

Using Social Awareness Streams To Learn What People Care About

April 29, 2011, 2:11 pm
If you’re only interested in keyword research for page rank purposes, you’re missing out on what people really care about. Since Google and Bing have learned how to determine what people like the most, it make sense to look for new ways to get that information for your web site.

Explore the Royal Ceremony with Westminster Abbey Photosynth

April 29, 2011, 2:01 pm
In celebration of the Royal Wedding, we have assembled a Photosynth capturing the ceremony in its full panoramic splendor. You can explore Westminster Abbey from multiple perspectives, zoom in on the Royal Family and see the minute details of this historic occasion. Please join us in congratulating Will and Kate!

It's Going to be a Happy Mother's Day for Retailers

April 29, 2011, 1:40 pm
Smile mom, according to National Retail Federation, the average person buying for Mother's Day is expected to spend $140.73 on gifts, up from $126.90 last year, with total spending expected to reach $16.3 billion. That's a lot of flowers and cards. BIGresearch conducted the NRF's 2011 Mother's Day Consumer Intentions and Actions survey and they...

20 Percent of Job Searchers Use Smartphones to Look for Jobs

April 29, 2011, 1:40 pm
According to data released by the vertical search engine for jobs called LinkUp , 20 percent of job seekers use their smartphone to look for jobs. LinkUp reported that mobile traffic jumped to 20.8% of overall first quarter traffic, up from 1.1% the same period a year ago. LinkUp is a job search engine indexing only jobs that are found on company...

Apple iCloud - The Future of iOS and Mac OS?

April 29, 2011, 1:40 pm
Apple had been rumored to have acquired the domain iCloud.com from Xcerion, which changed its own cloud service's name to CloudMe. According to a report , this has been confirmed by unidentified people who are in a "position to know". AppleInsider says it has learned that the company has actually begun adopting the iCloud name within "several...

It’s Going to be a Happy Mother’s Day for Retailers

April 29, 2011, 1:32 pm
Smile mom, according to National Retail Federation, the average person buying for Mother’s Day is expected to spend $140.73 on gifts, up from $126.90 last year, with total spending expected to reach $16.3 billion. That’s a lot of flowers and cards. BIGresearch conducted the NRF’s 2011 Mother’s Day Consumer Intentions and Actions...

HBO App Hits Android, iPhone

April 29, 2011, 1:25 pm
It's not TV, it's HBO " on your mobile phone, no less. Well, a couple of them, anyway. Oh, look, just in time for True Blood , too. That's right, if you own and Android or an iPhone/iPad, the adventures of Sookie Stackhouse will soon be available on your device, provided you have an existing HBO account. After months of trashing Netflix and its...

FTC Tells Cap 'N Crunch and Friends to Set Sail

April 29, 2011, 1:25 pm
Unless Cap 'N Crunch can start hawking carrot sticks, this popular advertising icon may have to sail off into the sunset in the near future. The FTC is proposing a new set of guidelines for food advertising aimed at children and there's no tolerance for anything sugary, fatty or fun. Health and Human Services Secretary Kathleen Sebelius is quoted...

Apple iCloud – The Future of iOS and Mac OS?

April 29, 2011, 1:17 pm
Apple had been rumored to have acquired the domain iCloud.com from Xcerion, which changed its own cloud service’s name to CloudMe. According to a report, this has been confirmed by unidentified people who are in a “position to know”. AppleInsider says it has learned that the company has actually begun adopting the iCloud name...

The Dirty Little Secret of Conversions, Part 3: Give Customers What They Need

April 29, 2011, 1:03 pm
by Stoney deGeyter While it's great to know what people want, when you give them what they want, you only give them a partial solution. The want is the symptom. But, when you address the need, you are addressing the underlying problem and providing a much more holistic solution. In Part 2 of this series, I started discussing a customers...

FTC Tells Cap ‘N Crunch and Friends to Set Sail

April 29, 2011, 12:51 pm
Unless Cap ‘N Crunch can start hawking carrot sticks, this popular advertising icon may have to sail off into the sunset in the near future. The FTC is proposing a new set of guidelines for food advertising aimed at children and there’s no tolerance for anything sugary, fatty or fun. Health and Human Services Secretary Kathleen...

Setting up Agency-Client relationships in adCenter

April 29, 2011, 12:50 pm
Isn't it nice when you get someone's number? That is no different than getting their adCenter customer number as the first step to start a relationship. As an adCenter Program Manager, I often get asked how an agency can manage an account on behalf of.

8 Open Positions at SEOmoz, Just Named Seattle's #6 Best Place to Work

April 29, 2011, 12:40 pm
Posted by randfish Out of the many recent accomplishments that we've had, perhaps none is more exciting than the recent publicity we received from being named in Seattle's Top 10 Places to Work by Seattle Met Magazine: What do rubber band balls, coffee, cupcakes & a workspace w/ no computer have in common? The cover of this month's Seattle Met...

iMedia Summit: Best Practices for Marketing Online to Moms

April 29, 2011, 12:35 pm
On May 1-4, Yahoo! will be one of the presenting sponsors at iMedia's inaugural iMoms Summit about digital marketing to the most influential consumer.

PlayStation Network Users' Credit Card Info Stolen, Says Hackers

April 29, 2011, 12:10 pm
Ever since the PSN went down, and Sony admitted that the cause was an "external intrusion," the biggest fear for PS3 owners was the issue of compromised information. If someone had breached the PSN, then their personal info and passwords were at risk - god forbid their credit card information was stolen. In official blog posts, Sony eventually...

A Taste for Brand Building: Jack Link's and the Art of the Sponsorship

April 29, 2011, 12:01 pm
From its wildly popular Messin' With Sasquatch advertising campaign to a then first-of-its-kind augmented reality experience LivingSasquatch.com , Jack Link's Beef Jerky has combined marketing savvy with edgy creativeand consumers have been eating it up. One of the key ways Jack Links has become a monster brand is through a masterful approach to...

PlayStation Network Users’ Credit Card Info Stolen, Says Hackers

April 29, 2011, 11:52 am
Ever since the PSN went down, and Sony admitted that the cause was an “external intrusion,” the biggest fear for PS3 owners was the issue of compromised information.  If someone had breached the PSN, then their personal info and passwords were at risk – god forbid their credit card information was stolen. In official blog posts,...

Man Sues Facebook to Prove Need for Customer Support

April 29, 2011, 11:21 am
In terms of the Internet, calling someone a spammer is about the lowest jab a person can give, especially if the accused denies the claims. David Fagin , an AOL News writer and musician, recently became very familiar with this type of scenario after Facebook accused him of being a spammer. Have you ever been falsely accused of spamming others?...

Royal Wedding Google Doodle is a Stretch

April 29, 2011, 11:18 am
A lot of people found Google’s recent doodle for John James Audubon difficult to read. I personally didn’t have too much trouble with it, but I do look at these things a lot. However, today’s Royal Wedding-themed doodle on Google.com is a bit of a stretch. Are Google’s doodles simply getting harder to read? I can’t...

Motorola Xoom Shipments Follow Android Handset Pattern

April 29, 2011, 11:01 am
Motorola Mobility announced first quarter earnings of $3 billion April 28, up 22 percent from the first quarter of 2010. The company said it shipped 4.1 million Android handsets and 250,000 Motorola Xoom Android 3.0 "Honeycomb" tablets. The Xoom numbers pale in comparison to the 4.7 million iPads Apple sold in its first quarter, but must seem...

Google Talks Mobile, Local and CPA At Goldman Sachs Con

April 29, 2011, 11:01 am
Here are my notes on the interesting points in Google's presentation to Goldman Sachs' Tech and Internet Conference. It's noteworthy not just for seeing the trends in where they're going, but for the principles that govern their thinking and the way they want to be perceived. 1) Google saw Japanese users paying relatively less attention to ads vs...

Exclusive Interview with Man Who Is Suing Facebook over Customer Support

April 29, 2011, 10:49 am
In terms of the Internet, calling someone a spammer is about the lowest jab a person can give, especially if the accused denies the claims. David Fagin, an AOL News writer and musician, recently became very familiar with this type of scenario after Facebook accused him of being a spammer. Have you ever been falsely accused of spamming others?...

Email Marketing: How to Push Send and Grow Your Business

April 29, 2011, 10:45 am
Contrary to reports of its demise, email is alive and kicking. And email marketing is what works as the most effective and profitable "last mile" to turning prospects into customers and clients. That said, all of us are far too familiar with email newsletters that waste our time, pitches that annoy us, and downright spam. Those don't work quite so...

Android Video Chat Via Google Talk

April 29, 2011, 10:45 am
Google announced the launch of Google Talk with video and voice chat for Android phones. Apple's FaceTime is becoming less of a unique draw to the iOS. "You can now video or voice chat with your friends, family and colleagues right from your Android phone, whether they're on their compatible Android tablet or phone, or using Gmail with Google Talk...

The Beatification of Pope John Paul II to be Live Streamed on YouTube

April 29, 2011, 10:45 am
This Sunday, May 1st, at 1:00am ET / 9:00am CET, people across the globe will be able to attend the Beatification ceremony of Pope John Paul II via a live stream on YouTube. The live stream of Pope John Paul II's Beatification will be available on YouTube's Live browse page at ( www.youtube.com/live ), a YouTube channel created specifically by the...

How Impressive is a Duke?

April 29, 2011, 10:40 am
by Mike Krumboltz Prior to their wedding ceremony, Queen Elizabeth II gave William and Kate new titles: The Duke and Duchess of Cambridge. Quite nice of the Queen, but one has to wonder - what does it mean to be a Duke and Duchess? Is being a Duke more impressive than being a Count or a Baron? According to an article from the Associated Press ,...

Harry Whispers to William

April 29, 2011, 10:40 am
by Mike Krumboltz In a day full of memorable moments, one of the most enduring came from Prince Harry. Once Kate Middleton and her father Michael reached the front of the church, Harry leaned over to the father of the bride and reportedly joked, "We're supposed to have just a small family affair." Far from it. As Kate Middleton walked down the...

Steve Jobs In Carbonite Is Awesome, Unavailable

April 29, 2011, 10:30 am
It's been a busy couple of weeks for the guys at Apple. First, there's the hubbub surrounding the iPhone's ability to track its users, followed by South Park's lampooning of everything about the the iUniverse. Now, we have perhaps the most awesome case modification that's ever been, thanks in large part to the carbonite chamber in Bespin and Lando...

Google Doodle Celebrates William & Kate's Royal Wedding

April 29, 2011, 10:28 am
In honor of the Royal Wedding of Prince William and Catherine "Kate" Middleton, Google has posted a special logo in select countries today, including the UK, U.S., Canada, and Australia. The logo features the London procession route, red, white, and blue confetti, and the horse-drawn royal wedding carriage.Click to read the rest of this post... ...

Google Dials Up Localization Big Time

April 29, 2011, 10:25 am
Google Implies Local Demand Based on User Location It appears that Google has just dialed up search result localization in a big way. A picture is worth a thousand words, so... Like a good neighbor, State Farm is there and there and there and there and there . The Struggle Real Businesses Face The big problem with this IMHO is all but the spammer...

PayPal Buys Fig Card, Aims to Kill the Wallet

April 29, 2011, 9:45 am
PayPal has acquired Fig Card in the latest move in the increasingly interesting mobile payments space. This comes just a week after the company acquired WHERE , for location-based deals. eBay and PayPal will not get left behind as competition grows and industries merge. Here's Fig Card's own description of itself: A while back, we wondered why we...

Obama's Birth Certificate: New Conspiracy Theories

April 29, 2011, 9:14 am
It has been a rough week for the Birthers. After 2 and 1/2 years of demands that President Barack Obama release his long-form birth certificate to prove that he is, in fact, an American citizen qualified to serve as Commander-in-Chief - he did just that. He released it . Presented with the document for which they had been asking, they have now...

Amazon Talks Preventing Future Outages, Says It's Sorry

April 29, 2011, 9:14 am
Amazon has finally released a big statement regarding the recent server disruptions it experienced, which led to some sites having massive losses in service, and people to question the reliability of the cloud . When I say that the statement is "big" I mean it. I will post a few choice snippets here. First,

Welcome Max Metral and Hasty Granbery to PayPal

April 29, 2011, 8:59 am
In my job, I get the opportunity to talk with a lot of merchants. And they see the same thing we do'retail is changing quickly. The lines between online and offline commerce continue to blur - thanks in large part to technology innovation in mobile. PayPal is extremely focused on being at the center of .

TomTom Tracks (And Shares) User Data, Too

April 29, 2011, 8:59 am
Considering the recent news about mobile devices and the storage of user data in relation to location, this next revelation probably isn't much of a surprise, but yet, here we go again. TomTom, the popular GPS device, also tracks user data, obviously via the GPS technology they employ. Although this is pretty much business as usual for companies...

Obama’s Birth Certificate: New Conspiracy Theories

April 29, 2011, 8:57 am
It has been a rough week for the Birthers.  After 2 and 1/2 years of demands that President Barack Obama release his long-form birth certificate to prove that he is, in fact, an American citizen qualified to serve as Commander-in-Chief – he did just that.  He released it. Presented with the document for which they had been asking, they...

Amazon Talks Preventing Future Outages, Says It’s Sorry

April 29, 2011, 8:48 am
Amazon has finally released a big statement regarding the recent server disruptions it experienced, which led to some sites having massive losses in service, and people to question the reliability of the cloud. When I say that the statement is “big” I mean it. I will post a few choice snippets here. First, a quick summary at the...

5 Great Twitter Track Tools to Organize Followers

April 29, 2011, 8:44 am
When it comes to social networking sites, there's really nothing quite like Twitter. The simplistic design and layout belies it as a basic program, when it's really just the opposite. It's actually extremely complex, using a number of incredible and unique coding designs, trackers and searches. Entering the world of Twitter is like entering an...

The Royal Wedding and the Web - A View From the UK

April 29, 2011, 8:24 am
Well, the Royal Wedding has come and soon, perhaps the public attention it has been receiving will simmer down. That goes for the exploitation by cyber criminals, we reported on yesterday . They're sending spam emails and using black hat SEO tactics to spread rogue antivirus software. We reached out to our friend Neil Marshall, Director of Forum...

New Feature! Ad Land Cartoon

April 29, 2011, 8:19 am
Yahoo! welcomes Ad Land creator David Jones with his first 'toon for our blog, "The Power of Exclamation Points.

Tablet Development Starts for Google Chrome OS

April 29, 2011, 8:19 am
While Google is seen primarily as a web-services company, they've started their way into the realm of operating systems. First, the company conquered the smartphone arena with the deployment of the open-source Android project - now on version 2.3, codenamed Gingerbread. Android is the most popular OS for smartphones as of early 2011, and the .

The Royal Wedding and the Web – A View From the UK

April 29, 2011, 8:14 am
Well, the Royal Wedding has come and soon, perhaps the public attention it has been receiving will simmer down. That goes for the exploitation by cyber criminals, we reported on yesterday. They’re sending spam emails and using black hat SEO tactics to spread rogue antivirus software. We reached out to our friend Neil Marshall, Director of...

TGIF: Classic Video of Google Meeting from 1999

April 29, 2011, 8:01 am
Video posted this week offers a trip back in time to the early startup days of Google. The vintage footage, posted by ex-Googler Doug Edwards, who was director of consumer marketing and brand management for Google from 1999 to 2005, offers a look at one of Google's unstructured all-staff meetings from December 1999 run by Larry Page and Sergey...

Royal Wedding Online: 5 Ways to Watch Video of the Royal Wedding

April 29, 2011, 7:39 am
Prince William, son of Prince Charles (heir apparent to both the throne of England and the Commonwealth) and Princess Diana (may she rest in peace), is getting married to his long-time girlfriend Kate Middleton, daughter of two people who are significantly less famous than Charles and Di. (For those who are truly interested, Kate is from a family...

Do Google Previews for Paid Search Really Mean Anything?

April 29, 2011, 7:23 am
I have to admit that I am Google's worst nightmare. I am the searcher who rarely if ever clicks on a paid search ad. I am a total Google freeloader. I doubt I am alone but I also doubt I am in any majority considering the gobs of profit that Google generates each quarter. In other words, they aren't being hurt by my search habits. So not being a...

Analyzing Groupon's Design: Why So Many Buy In

April 29, 2011, 7:11 am
Groupon is a mad success story. The author breaks down exactly what it is that's made them so successful, giving us lessons to apply and listing a few sites trying to use the same model.

Content Farm Discontent at Yahoo Too

April 29, 2011, 6:23 am
In the content farm news as of late the focus has been squarely on Demand Media . The most likely reason is that it is now a public company who has had a very public battle as its Google traffic and stock price have had their challenges. Well,

Does Google AdWords Affect Your SEO?

April 29, 2011, 6:13 am
Google has certainly emerged as the search engine of choice in the past five years or so. Its market share is much higher than search engines like Bing and Yahoo! and some websites that were previously used for search, like AOL.com, have been forced to go in different directions entirely to stay relevant. While AOL still offers a search component,...

Does Running AdWords Affect Your Ranking In Google?

April 29, 2011, 1:15 am
Google has certainly emerged as the search engine of choice in the past five years or so. Its market share is much higher than search engines like Bing and Yahoo! and some websites that were previously used for search, like AOL.com, have been forced to go in different directions entirely to stay relevant. While AOL still offers a search component,...

Correlation Data for SEO and Social Media Analysis - Part 2 - Whiteboard Friday

April 29, 2011, 12:19 am
Posted by Aaron Wheeler Last week, Rand discussed the importance of correlation data in general and how you can use it for SEO research. It's a lot easier to get things done if you know which tasks are high priority and which are low, and correlation data can help. This week, Rand finishes off this two-part series on correlation data by...

Microsoft Reports Q3 With 13pct Increase

April 28, 2011, 11:46 pm
Microsoft Corp. today announced third-quarter revenue of $16.43 billion for the quarter ended Mar. 31, 2011, a 13% increase from the same period of the prior year. Operating income, net income, and diluted earnings per share for the quarter were $5.71 billion, $5.23 billion, and $0.61 per share, which represented increases of 10%, 31%, and 36%,...

How to Watch the Royal Wedding Online

April 28, 2011, 11:19 pm
The world adores a royal wedding. Prince Charles and Princess Diana had a televised wedding with three quarters of a billion viewers back in 1981 - and their son, William, will likely break past the billion viewer point. After all, the event will be broadcast on TV and live on the web, thanks to 21st century technology. There are a great many...

Free Keyword Competition Research

April 28, 2011, 10:23 pm
The term "competitive research" conjures up all sorts of imagery like expensive tools, shiny buttons, cute charts, and fancy (sometimes foolish) language about precise insight into a particular site or marketplace. In reality we know that such claims are usually best taken with a large grain of salt. Most competitive research data is scraped from...

Google Microformats and Customer Reviews

April 28, 2011, 8:20 pm
If there is a key to getting good reviews from customers and clients it is the commitment to providing excellent service and quality products. Put this in place and you build a solid foundation that will take care of reviews and testimonials. But, in this online world, how do you make sure that others will find these reviews and that your business...

Advertisement of the Week: Carl's Jr.

April 28, 2011, 7:47 pm
The burger joint embraces its male-centric ad themes by stating it's "Just the Way It Is" You have to give Carl's Jr.'s commercials credit for one thing: They know exactly who their audience is. You can correctly point out their salaciousness, but it all makes sense when you walk into a Carl's Jr., as I .

Distilled in NYC – A Win for SEO (Join Us!)

April 28, 2011, 6:27 pm
Hello everyone! My name is John Doherty, and this is my first Distilled blog post. I am excited and privileged to take this opportunity to officially announce that I will be joining Distilled and Tom Critchlow in New York City in June! For those of you who do not know me, I have been working full-time in SEO in Philadelphia, Pennsylvania for the...

2011 is the Year of Display Advertising Online

April 28, 2011, 6:11 pm
Yahoo! VP Bobby Figueroa on Media Post.

A Hint of What Google's Social Network Might Look Like?

April 28, 2011, 6:00 pm
Good summary by of a new Google patent on Social Messaging User Interface by Bill Slawski.

Search News & Headlines Around the Web - April 28, 2011

April 28, 2011, 5:30 pm
Here's a roundup of today's other search news and headlines from around the web.Click to read the rest of this post...

The Future of the Agency: Scott Cromer, Mutt Industries

April 28, 2011, 5:25 pm
Such stuff as dreams are made on.

Royal Wedding: Searching for Insights on Google, Bing, Yahoo

April 28, 2011, 5:03 pm
The overhyped Royal Wedding of Prince William and Catherine "Kate" Middleton is tomorrow, April 29, 2011 at 6 a.m. ET, with an expected viewing audience of up to 2 billion -- mainly, because it'll be just about impossible to avoid it with all the news coverage (and, yes, we're guilty of it too)! Google will have a part in it, as the mega event...

"Googlization of Everything" Good Primer for Antitrust Authorities

April 28, 2011, 4:30 pm
There's a lot to say about Siva Vaidhyanathan's "The Googlization of Everything: (And Why We Should Worry)," published last month by The University of California Press. Let me start with this: If the Justice Department and/or Federal Trade Commission are interested in launching broad antitrust lawsuits into Google's search practices, it would do...

Bing Shopping Gets Redesign

April 28, 2011, 4:19 pm
Bing has redesigned Bing Shopping, putting articles and categories next to top searches, popular products, and brands. The idea is that people will be able to research products more easily before purchasing. There are shopping articles that provide information about trends, that will be added week-to-week, according to Bing. They’ve also...

Microsoft Reports Strong Q3 Results, Thanks Xbox

April 28, 2011, 4:15 pm
Microsoft has released its report on third-quarter earnings today, and they show record results. Q3 revenue is reported at $16.43 for the quarter which ended on March 31st. This is a 13% increase year-over-year. More results: Operating income, net income, and diluted earnings per share for the quarter were $5.71 billion, $5.23 billion, and $0.61...

Hollywood & YouTube, A Move to Stop The Pirates?

April 28, 2011, 3:55 pm
In an exclusive announced on Tuesday, The Wrap reported that YouTube will be launching a movie on demand service for mainstream Hollywood movies. The move touted as a challenge to the iTunes service includes Sony Pictures Entertainment, Warner Brothers and Universal, but so far Paramount, Fox and Disney have declined to join.Click to read the rest...

Techmeme Adds a Jobs Box

April 28, 2011, 3:24 pm
Tech news aggregation site Techmeme has added a section that promotes jobs within the tech industry. On the right hand side, you will notice a new box titled "Who's Hiring In Tech?" Below, many big name companies have already signed on to be a part of the new jobs box. Each company listed has its own tagline, apparently written by the companies...

Where 2.0: Context is Everything

April 28, 2011, 3:24 pm
Last week, folks who work in the area of geo-location gathered in Santa Clarita to talk about the future of the biz. When they were done, they left behind a long list of video and slide presentations that you can access simply by visiting the Where 2.0 website. Since location-based marketing is such a big trend right now, I wanted to introduce you...

Facebook Pages Being Taken Down, Policy Comes Into Question

April 28, 2011, 3:09 pm
Numerous reports have been coming out that Facebook is taking down Facebook pages that are accused of infringing upon copyrights. The keyword there is "accused". Apparently, Facebook does little (or nothing) to verify the legitimacy of the claims before taking action. Several well-known tech blogs, including Ars Technica, Redmond Pie, and Neowin...

Royal Wedding Fever? US Interest Falls Below UK, Canada and New Zealand

April 28, 2011, 2:59 pm
The Guardian and The Independent are at loggerheads over whether Americans are bored with the Royal Wedding or utterly enthralled. But which newspaper is on the mark? Judging by Experian Hitwise search data, it seems that neither is quite right. It's no surprise to see that web-users in the UK are performing more than twice as many searches about...

Dynamic Keyword Research - Keeping Your Online Marketing Aligned With the Rest of the World

April 28, 2011, 2:53 pm
by Mike Fleming Last time, we talked about a revolutionary tool in keyword research called Google Insights for Search that allows you to gain competitive advantages by doing dynamic keyword research instead of static keyword research. Static keyword research is using a keyword tool to get volume "numbers" at one point in time and then...

Pepsi Goes Social

April 28, 2011, 2:28 pm
PepsiCo is introducing a prototype for a fully interactive new vending machine at the National Automatic Merchandising Association’s One Show in Chicago this week.  It is called the “Social Vending System” and I gotta say, it looks pretty awesome. The new vending machine will contain a large touch screen from which thirsty...

How Often Should You Update Evergreen Content

April 28, 2011, 2:24 pm
The idea of evergreen content is that it is essentially unchanging, intended to last "a long time,"and have little or no maintenance. So isn't updating evergreen content a bit of an oxymoron? In some cases yes, in some cases no. This discussion is part of a larger discussion I've been having on Twitter about re-tweeting old posts that have no...

Response: Is SEO DOA As a Core Marketing Strategy?

April 28, 2011, 2:14 pm
Search & Social Influence - eMarketer Reuters posted an article yesterday entitled, "Is SEO DOA as a core marketing strategy?" and trust me, I know better than to respond and fuel attention to a writer who is either naive or trying to stir up the bee's nest with a contrarian title. I suspect there may be a bit of both in this situation. Basically,

How Often Should You Update Evergreen Content?

April 28, 2011, 2:13 pm
The idea of evergreen content is that it is essentially unchanging, intended to last “a long time,”and have little or no maintenance. So isn’t updating evergreen content a bit of an oxymoron? In some cases yes, in some cases no. This discussion is part of a larger discussion I’ve been having on Twitter about re-tweeting old posts that have...

Prince William's First Baby Pictures Revealed

April 28, 2011, 1:58 pm
by Claudine Zap The wedding of Prince William to Kate Middleton is sure to bring back memories of the marriage of Diana to Prince Charles . So it is equally amazing to see photos of baby William with his parents that have never before been seen. Back in September, 1982, the photographer Ian Pelham-Turner took some snaps of the threesome, and...

Kickstarter Celebrates Birthday, Releases Stats

April 28, 2011, 1:33 pm
Kickstarter defines themselves as "the largest funding platform for creative projects in the world." Today, the site turns two and is releasing some stats on their success. The rules for Kickstarter are simple. Projects are be submitted through the service for funding. The funding is raised by ordinary people, all across the world. Say you want to...

Fun with Social Media Marketing

April 28, 2011, 1:33 pm
To get noticed in this world, you have to do something creative. Here are two brands that are making a fun, new, social media statement. Conan O'Brien F*Cards Funnyman Conan O'Brien is bringing his sharp sense of humor to your Facebook page with his new F*Cards. The "cards" are actually short videos that you can use to update your status. Each one...

Royal Wedding Brings Out the Cyber Criminals

April 28, 2011, 1:33 pm
Cyber criminals are exploiting the world's fascination with the British Royal Wedding, which is taking place on Friday. They're using the attention the event is getting to bolster spam campaigns and push rogue antivirus software through black hat search tactics, according to security firm Symantec. "As with any major event, criminals have been...

What is the Click-Through Rate on Google's Top 10 Organic Results? [Infographic]

April 28, 2011, 1:21 pm
Our top story last week was the revelation, or perhaps confirmation, that the Number 1 Google Result Gets 36.4% of Clicks. After running the story SEW received many phone calls and emails from readers looking to get further information. Obviously the data really struck a chord with many of you, so we decided to mock it up the results in a data...

Google AdWords Call Metrics Adding $1 Charge for Calls

April 28, 2011, 1:14 pm
Google AdWords has alerted advertisers using call metrics of an added $1 charge whenever a desktop or laptop user manually dials one of the unique numbers Google automatically inserts into your ad. There is no change to the charges for clicks from high-end mobile devices. Click to read the rest of this post...

Introducing the new Google Docs app for Android

April 28, 2011, 12:48 pm
(Cross-posted from the Google Docs Blog and Google Mobile Blog.) Increasingly, people are using mobile phones to access information - from email to web browsing to editing documents . Part of getting work done on the go is being able to easily access, edit and share content, which is why we're happy to announce the new Google Docs app for Android...

White iPhone 4 Available ' "Finally"' Amazing!

April 28, 2011, 12:48 pm
Today, Apple has made the White iPhone 4 available. Apple fans the world over rejoice. I do mean world too, as it is available in Austria, Australia, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Macau, Netherlands, New Zealand, Norway, Singapore, South Korea, Spain,...

White iPhone 4 Available … “Finally”… Amazing!

April 28, 2011, 12:38 pm
Today, Apple has made the White iPhone 4 available. Apple fans the world over rejoice. I do mean world too, as it is available in Austria, Australia, Belgium, Canada, China, Czech Republic, Denmark, Finland, France, Germany, Hong Kong, Ireland, Italy, Japan, Luxembourg, Macau, Netherlands, New Zealand, Norway, Singapore, South Korea, Spain,...

Harnessing the Power of Flickr

April 28, 2011, 12:34 pm
This is a really, really great article that's ostensibly written for photographers, but contains all kinds of advice and explanation for any person or business that hopes to successfully use Flickr as part of a marketing strategy.

Idol Talk: Older and wiser?

April 28, 2011, 12:28 pm
by Vera H-C Chan A stodgy repertoire yielded possibilities for "American Idol" contestants. Could the singers scrape off the green patina from singer-songwriter Carol King's works and showcase a brassy style? Searches for "carol king songs" bumped up 466%. However overall searches were not that high " the term made the top 5,000 Wednesday terms....

Amazon Outage Casts Shadow Over Cloud Perception

April 28, 2011, 12:17 pm
Amazon recently suffered some problems with some of its servers , which left some sites with large hiccups in their services. Amazon's Elastic Compute Cloud (EC2) service had some issues, primarily in Virginia. Among the sites affected were Foursquare, Quora, Reddit, and Hootsuite. Amazon has said that .07% of the data not able to be fully...

No Tweets At #RoyalWedding

April 28, 2011, 12:15 pm
Tomorrow is the big day for the British royal couple, William and Kate, but don't expect to see anyone tweeting live from Westminster Abbey. Despite the couple naturally embracing the online world to make this wedding "the first of the Internet age, where for the first time in thousands of years of royal history, the moment will be captured...

Blekko Hits the Road Show Scene

April 28, 2011, 12:12 pm
There was a time when everyone was calling Blekko "the little search engine that could." With the fledgling search site growing so rapidly, however, it seems appropriate to dub Blekko the cult classic of the search world. Their recent efforts in publicizing the company has both proven this title and helped to fuel it. Blekko .

6 Tips to Increase Your Facebook EdgeRank and Exposure

April 28, 2011, 12:08 pm
Ever wonder why you can have 548 friends on Facebook, yet only 15-20 show up in your news feed? It’s not that those other friends have stopped using Facebook; chances are they’re still there. It’s just that they aren’t showing up in your news feed.

Bing Feature Update: Bing releases streamlined shopping experience

April 28, 2011, 11:02 am
To help you make more informed shopping decisions, we are unveiling a brand new experience in Bing shopping . First off, the new homepage brings together popular items and content so you can spend less time searching and more time shopping. Popular articles and categories are arranged next to top searches, popular products, and leading brands so...

Klout's Twitter Metrics Get More Clout

April 28, 2011, 10:57 am
One of my favorite tools for Twitter is Trackur ..sorry, old habit' Klout ! The service measures your influence across Twitter (and Facebook) and provide you with metrics and a handy-dandy score-out of one hundred. (We actually use Klout scores in the Trackur dashboard). Anyhow, Klout has announced some impressive updates today: 1. Everyone has...

Facebook's Security Tools - Are They Enough?

April 28, 2011, 10:42 am
Facebook has received numerous complaints over privacy, especially in the past year. Both consumers and privacy organizations have expressed their frustration with the social giant, and in one instance last year, even filed a complaint with the FTC. Are you satisfied with Facebook's security measures, or do you fall into this group that has been...

PlayStation Network Back Online Within a Week (Maybe)

April 28, 2011, 10:42 am
When it's all said and done, it looks like the PSN may be down for over 2 weeks. The latest official update posted to the PlayStation blog takes the form of a Q&A, much of it mirroring questions outlined yesterday in an offical Sony FAQ page that was linked to from the blog. Here's what now-very-widely-known Director of Corporate Communications...

AppNexus Summit and Making RTB Real

April 28, 2011, 10:41 am
Earlier this month, I was honored to be invited by our partners at AppNexus to speak at the summit and present Microsofts perspectives on exchanges and real-time bidding, particularly from the vantage point of a large publisher and technology company. Below is a quick rundown of what I shared. I focused my presentation on a few topics including:...

Facebook’s Security Tools – Are They Enough?

April 28, 2011, 10:30 am
Facebook has received numerous complaints over privacy, especially in the past year. Both consumers and privacy organizations have expressed their frustration with the social giant, and in one instance last year, even filed a complaint with the FTC. Are you satisfied with Facebook’s security measures, or do you fall into this group that has been...

6 Common Slip-Ups that Make Your Blog Look Bad

April 28, 2011, 10:26 am
Your readers are starved for time, which unfortunately means there's no time to give you lovingly detailed critiques about why they don't like your blog . People aren't finding what they're looking for on your website, and they're leaving without a trace. What's going wrong? Why don't they like what they see on your site? You can't know the...

Klout’s Twitter Metrics Get More Clout

April 28, 2011, 10:26 am
One of my favorite tools for Twitter is Trackur..sorry, old habit…Klout! The service measures your influence across Twitter (and Facebook) and provide you with metrics and a handy-dandy score–out of one hundred. (We actually use Klout scores in the Trackur dashboard). Anyhow, Klout has announced some impressive updates today: 1....

Yahoo Purchases Movie-Focused Mobile Software Company

April 28, 2011, 10:21 am
Just three months ago, in Palo Alto, California, Adam Cahan founded a small mobile software company called "IntoNow." The idea behind the software was to allow users to find what movie or show was being watched (with its exact name and even exact episode being captured by the application, without the need for complex searches from .

Attention PR/Media Relations Pros: Your Emails Are Now Spam!

April 28, 2011, 10:11 am
Hopefully that headline got your attention. This is not some bizarre court ruling that's going to make it impossible for you to send out media pitches and press releases, it's a policy update from Marketing Pilgrim. As of today, any press release, media advisory, or "we think your readers will like this" emails will be marked as spam, if they are...

Apple iCloud on the Way?

April 28, 2011, 10:11 am
A new report from GigaOm, cites a "tipster" as saying that Apple has purchased the domain iCloud.com from Xcerion, which just changed the name of its own iCloud service to CloudMe at CloudMe.com. According to the tipster, Apple bought the domain for about $4.5 million. Naturally, one would have to assume Apple would be interested in that "i" in...

5 Reasons Why Effective Marketing Makes Your Business More Valuable

April 28, 2011, 9:56 am
Most of us suckers, I mean business owners, dream of one day handing the keys of the business over to another dreamer that decides that buying our business is the best investment they can make. Or perhaps your version of the dream is to be acquired by a much larger organization that needs your particular innovation to round out their offerings....

Royal Wedding Mania Hits Twitter

April 28, 2011, 9:36 am
It's almost here, people. The moment we've all been waiting for - the NFL draft is tonight! The Royal Wedding is tomorrow! Of course, the world of social media is projected to explode on the day of the nuptials, and that fact hasn't escaped those at Twitter. Twitter posted this pic to their Flickr account showing co-founder Biz Stone prepping...

Blog Posts to Read for April 28, 2011

April 28, 2011, 9:11 am
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! 3 tips on how to protect your business on social media If used inappropriately, social media can hurt your business. This post...

Is Search Advertising the Worst Form of Advertising?

April 28, 2011, 9:06 am
What is the best form of advertising? Not search, according to a report published this week. In fact, Josh Shatkin-Margolis of AdAge goes so far as to call search the "worst form of advertising". Do you agree? Tell us what you think . "Search-engine marketing (SEM) is the worst form of advertising," he writes. "Sure, it's able to get in front of...

Social Media Involvement Greater in China than U.S.

April 28, 2011, 9:06 am
Due to the large population discrepancy, it probably won't surprise anyone that China has more broadband users that the United States. What might surprise you is just how much more active the Chinese are online, especially when it comes to engagement with social media. An interesting study by Netpop Research entitled Social Face-Off : A Comparison...

Twitter Readies for the Royals

April 28, 2011, 8:35 am
Maybe a few really intense baseball fans would think this post is about the Kansas City Royals but it's not. Actually that would be more interesting than the Royal Wedding but I digress. Pictured below is everyone favorite co-founder of a huge service that still doesn't make the money people think it should. For the unaware it's Twitter's own Biz...

When Peter Met Deborah: LinkedIn ID's Power Names [Infographic]

April 28, 2011, 8:20 am
OK, you know it's slow in the world of Internet marketing when we interrupt your regular reading schedule with a ginormous infographic that tells you what's in a person's name from a business perspective. Hey, it's marketing so every little bit of data counts'..right? (via Business Insider ) Pilgrim's Partners: SponsoredReviews.com - Bloggers earn...

5 Awesome Spreadsheet Apps for the iPhone

April 28, 2011, 8:20 am
As a self-proclaimed Excel fanatic , it's pretty clear why I'd want my spreadsheets available everywhere. There are some great app options for the business minded person who enjoys the benefits of spreadsheet programs as much as I do. These allow you to look at anything from profits and annual earnings, to employee checks and monthly expenses....

Google Docs Adds New Upload Features

April 28, 2011, 8:15 am
The world of word processing is changing - and those changes are even more radical than the shift from those wonky blue-screened programs used in the early 90s. The big shift is the move to the cloud, and the lead players in that game today are Google and Microsoft. While Microsoft is test-piloting its Office .

When Peter Met Deborah: LinkedIn ID’s Power Names [Infographic]

April 28, 2011, 8:04 am
OK, you know it’s slow in the world of Internet marketing when we interrupt your regular reading schedule with a ginormous infographic that tells you what’s in a person’s name from a business perspective. Hey, it’s marketing so every little bit of data counts…..right? (via Business Insider) Pilgrim’s Partners:...

10 stupid business mistakes smart writers make

April 28, 2011, 7:40 am
Are you fearful of a business #FAIL? Whether you've been in business ten days or ten years, it's easy to make little mistakes that can have a lasting impact. Here are the 10 most common business mistakes I see smart writers make: Missing deadlines. Don't do it, unless you have an extremely good reason. It makes you look flaky and puts an undue...

How Google Handles No-Indexed Pages

April 28, 2011, 6:55 am
WebmasterWorld Members analyse how Google treats sites with no-index pages.

SMB's Continue to Increase Social Media Use

April 28, 2011, 6:29 am
It comes as little surprise that among the SMB crowd, social media is gaining more and more traction. For many of the common reasons that SMB's can be slower to adopt certain manners and methods of anything (lack of time, lack of resources etc) the adoption rate of social media offerings has been slow to get going but it's going.

SMB’s Continue to Increase Social Media Use

April 28, 2011, 6:19 am
It comes as little surprise that among the SMB crowd, social media is gaining more and more traction. For many of the common reasons that SMB’s can be slower to adopt certain manners and methods of anything (lack of time, lack of resources etc) the adoption rate of social media offerings has been slow to get going but it’s going. A recent...

It's Time to Get Your SEO Local

April 28, 2011, 6:04 am
As you know, link building is an important part of search engine optimization. It increases your company's brand and visibility online and establishes trust with the search engines. The more relevant inbound links that your website has, the greater the chance that your website will rank well. There are many ways to build your links. Popular...

Increasing SEO Complexity Lowers Result Diversity

April 28, 2011, 2:15 am
Changing the Cost-benefit Analysis In the last post I mentioned how the US government tried to change the cost benefit analysis for some sleazy executives at pharmaceutical corporations which continue to operate as criminal enterprises that simply view repeated fines as a calculable cost of doing business. If you think about what Google's Panda...

It's Time to Get Local

April 28, 2011, 1:59 am
As you know, link building is an important part of search engine optimization. It increases your company's brand and visibility online and establishes trust with the search engines. The more relevant inbound links that your website has, the greater the chance that your website will rank well. There are many ways to build your links. Popular...

Improving Reporting Efficiency and Relevance

April 28, 2011, 12:20 am
Posted by Sam Crocker This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Hey Mozzers! A quick introduction for those of you who don't know me: my name is Sam Crocker . I...

Changes of Domain

April 28, 2011, 12:00 am
Domain changes can be worrisome from an SEO perspective.  This is only natural as we spend our time building up the strength of particular domains so that they can compete with others.  Will Google recognize the old site at the new domain?  Will all of the link equity carry over to the new domain? By considering the problems involved with a...

How to Market Travel Services through Mobile

April 27, 2011, 8:27 pm
Mobile is a performance platform but is fast becoming an experience platform.

Build your foundation of commerce knowledge at Google I/O

April 27, 2011, 8:11 pm
This year marks the first ever Commerce track at Google I/O . E-commerce continues to grow at an incredible rate and we want to empower developers to tap into that growth and monetize their products with powerful, easy to use APIs. We're kicking off the track with a session on Google Checkout. Google Checkout usage has grown by leaps and bounds in...

Clearspring and Right Media Team to Better Connect Audiences and Advertisers

April 27, 2011, 6:22 pm
RMX becomes first ad exchange to tap Clearspring's audience segments.

9 Out of 10 Moms Prefer Facebook

April 27, 2011, 6:18 pm
If you're looking for mom, forget the kitchen, check Facebook. She's probably over there right now, playing games, "liking" for coupons and tagging embarrassing baby pictures of you for all your friends to see. The January 2011 "How US Moms Share and Spread Information" survey by Lucid Marketing says that 93% of the moms that answered the survey...

Video: Ad Targeting Tips for Online Marketers

April 27, 2011, 5:44 pm
Check out these videos on Yahoo! research that pinpointed the different targeting techniques (personal, contextual, or a combination of both) that are most effective.

Social Media for Small Businesses: 4 Questions You Should Ask Yourself Before Jumping In

April 27, 2011, 5:30 pm
My first exposure to social media came through the old Bulletin Board Systems, circa 1992. Like many who were fascinated by the prospect of connecting with other like-minded people online, I followed the trends as I became aware of them; from BBSs to LISTSERVs to Prodigy to AOL and so on. Now, in the age of Facebook, Twitter, LinkedIn and...

Updates to the SEOmoz Affiliate Program

April 27, 2011, 5:22 pm
Posted by JoannaLord Disclaimer: This post doesn't contain any awesome SEO tips, tactics, search engine revelations, or anything of that nature. Instead this post contains information on how to make some quick cash...don't hate me, k?! Can you believe it's been almost 5 months since we launched the affiliate program here at SEOmoz?! Crazy I know....

Search News & Headlines Around the Web - April 27, 2011

April 27, 2011, 4:46 pm
Here's a roundup of today's other search news and headlines from around the web.Click to read the rest of this post...

eBay Posts Strong First Quarter Earnings

April 27, 2011, 4:23 pm
Good news for e-commerce giant eBay, as today they report solid first quarter results. For the first quarter ending March 31st, eBay reports $2.5 billion in net revenue, which is a 16% increase from the same period last year. The company recorded first quarter net income on a GAAP basis of $475.9 million, or $0.36 per diluted share, and non-GAAP...

Blame It on the Youth

April 27, 2011, 4:18 pm
If you want to know where the future is headed, sometimes telling clues reside in how the youth of the world interact and share with one another. With the rise of the Golden Triangle of technology, mobile, social, and real-time, technology is not just for the geeks, technology is part of our lifestyle…it is part of who we are. However, as we are...

Delicious is Saved by YouTube Founders

April 27, 2011, 4:13 pm
I know people who literally had a case of the vapors when they heard that bookmarking site Delicious was shutting down, but today they are breathing easier. Delicious has been saved. Thanks go to Chad Hurley and Steve Chen, the founders of YouTube. Before that, they worked for Paypal, so I’d say they understand the internet biz. That’s...

Steve Jobs on iPhone Location Data Issue

April 27, 2011, 4:11 pm
Apple CEO Steve Jobs told the Wall Street Journal that Apple has “never transmitted” the precise location of iPhones back to the company. According to the publication, he said that the company gathers info from the phone about nearby cellphone towers and local wireless, or Wi-Fi, networks, which it uses to build a database for locating...

Playstation Network Outage Gets Funny or Die Treatment

April 27, 2011, 4:10 pm
In a video, brought to you by the National Nerd Relief Fund, or NIRF, the folks over at Funny or Die warn us about the scourge of vampiric man-children that are taking to the streets, forced out of their basements by the recent week-long PSN outage . Check it out: A Plea for Playstation - watch more funny videos Of course, thankfully, the threat...

Obama's Birth Certificate Release: Twitter Responds

April 27, 2011, 4:10 pm
Today, President Obama released his official Long Form Birth Certificate on WhiteHouse.gov . Whether this move will have any impact on the Birther movement is yet to be determined. Since the internet has been the main platform for keeping this thing going, it is only fitting that it should react strongly to this development. Twitter has blown up...

Square Gets Visa Backing

April 27, 2011, 4:10 pm
Square has received a new investment from Visa, which is the largest credit card company in the world. While the exact amount of the investment is unknown, it's rumored to be in the millions. Square COO Keith Rabbois told the Wall Street Journal that the company will continue to "explore collaborative partnerships that might make sense," that the...

Idol Talk: King me

April 27, 2011, 3:39 pm
by Vera H-C Chan Face-offs we wish we could see on "American Idol" this week: Miley vs. Lauren Knockout! What will actually happen: Miley Cyrus, a former "Idol" mentor, makes a " surprise appearance to give mentoring another go with Lauren Alaina. Actually, according to E! Online, record producer Jimmy Iovine invited the 18 year old after he...

Google Docs for Android Finally Available

April 27, 2011, 3:26 pm
Android has been lacking an official Google Docs app until now. It always seemed strange, and the web version on mobile isn't the most user-friendly experience. Now, Android users don't have to use the web version on their phones anymore, as the app is available in the Android Market for Android 2.1+ phones. It also brings a few interesting new...

Obama’s Birth Certificate Release: Twitter Responds

April 27, 2011, 3:15 pm
Today, President Obama released his official Long Form Birth Certificate on WhiteHouse.gov.  Whether this move will have any impact on the Birther movement is yet to be determined. Since the internet has been the main platform for keeping this thing going, it is only fitting that it should react strongly to this development. Twitter has blown up...

Google Adds Quora, More Social Sites to Realtime Search Results

April 27, 2011, 3:15 pm
Activity on Quora, such as asking questions, adding or upvoting answers, submitting posts, and adding comments have been added into Google's Realtime search results. Gowalla, Plixi, Me2day, Twitgoo, have also been added, and was first reported in this Quora post.Click to read the rest of this post...

Direct, Decide and Win: Bing Announces Winner of Xtranormal Film Festival Contest

April 27, 2011, 2:34 pm
We recently teamed with Xtranormal to give people a shot at fame and fortune. Aspiring film makers were invited to visit: http://www.xtranormal.com/bing/ and create a 2 minute (or under) video highlighting the theme decisions across three genres: horror, action and romance. Our goal at Bing is to help you make informed decisions and this contest...

Infographic: How Online Display Advertising Affects Search

April 27, 2011, 2:06 pm
Find out the percentage of online users that respond to display ads by conducting a search.

Delicious Lives On Without Yahoo, Courtesy of YouTube Founders

April 27, 2011, 2:00 pm
Yahoo announced today that YouTube founders Chad Hurley and Steve Chen have acquired Delicious , and that they will keep the site up and running. A statement on the Delicious blog says: As creators of the largest online video platform, they have firsthand experience enabling millions of users to share their experiences with the world. They are...

Steve Jobs on South Park Tonight, Looks Promising

April 27, 2011, 2:00 pm
Historically, it's not exactly been an honor to make a cameo on South Park. Just ask Barbara Streisand, immortalized as MechaStreisand, a giant malevolent robot that hid a special crystal in its giant nose. Or ask Ben Affleck, who was depicted in a love-act with an 8-year-old's hand-puppet that he thought was current girlfriend Jennifer Lopez. Or...

Are You Really Ready For The Mobile Consumer?

April 27, 2011, 2:00 pm
Google published some terrific and compelling metrics yesterday on the rapid shifts in consumer behaviours and how they use smartphones when shopping. Google says that 71% of smartphone users search because of an ad they’ve seen either online or offline; 82% of smartphone users notice mobile ads, 74% of smartphone shoppers make a purchase as a...

Chrome Gets Speech Input

April 27, 2011, 2:00 pm
About a month ago, Google introduced some new features to the Chrome beta channel . Among these were speech input through HTML. Now that's part of the stable release. "Fresh from the work that we've been doing with the HTML Speech Incubator Group, we've added support for the HTML5 speech input API," explained Google software engineer Satish...

Why Neelie Kroes Holds The Future of the Global Web In Her Hands

April 27, 2011, 1:33 pm
You may never have heard of Neelie Kroes but now is the time to change that " she has the most profound influence over the future development of the global web of any human on the planet. How come? Neelie Kroes is the "European Digital Agenda Commissioner" and a Vice-President of the European Commission. She is in charge of the Digital Agenda for...

Pippa Middleton Hangs Disco Balls in Buckingham Palace

April 27, 2011, 1:29 pm
by Mike Krumboltz We've all been to dull wedding receptions. The food stinks. The lights are too bright. A four-piece band is playing "The Girl from Ipanema," and nobody's dancing. According to the rumor mill, Kate Middleton's sister, Pippa, wants to avoid those all-too-common problems at the royal wedding reception with the help of some disco...

South Park Does Steve Jobs Tonight, Looks Promising

April 27, 2011, 1:23 pm
Historically, it’s not exactly been an honor to make a cameo on South Park.  Just ask Barbara Streisand, immortalized as MechaStreisand, a giant malevolent robot that hid a special crystal in its giant nose. Or ask Ben Affleck, who was depicted in a love-act with an 8-year-old’s hand-puppet that he thought was current girlfriend...

Microsoft's Bing Maps Showcased Through Imagine Cup 2011

April 27, 2011, 1:12 pm
If you combine the total traffic of Yahoo and Bing (since Microsoft does run the search algorithm and ads for both), you would have a powerful force with an entire - 25% of the market. The rest, of course, belongs to Google. That's to be anticipated in many ways (Google does a lot right, and they've been the leader in multiple important fields for...

Retargeting - Online annoyance or effective marketing strategy?

April 27, 2011, 1:07 pm
The fact that I work in online advertising may make me biased but Im more than happy with companies knowing information about me so that I can see more interesting ads as I browse the web. After all, online ads are an integral part of the internet, so surely having a truly relevant ad that speaks to me individually is better than one that doesnt?...

Google Testing New Placements for URLs in SERPs?

April 27, 2011, 12:58 pm
Google.co.uk appears to be testing out new placement locations for URLs on their search engine results pages. Click to read the rest of this post...

Discussion: How do you explain being an SEO/PPC/Social Media marketer to the non-tech savvy?

April 27, 2011, 12:45 pm
Let's get a little more lighthearted this week, shall we? I bet you've been in this situation before: You're with a long-lost friend, relative, or someone you don't know very well. Or it could be your mom or dad, for that matter. They want to know what you do for a living. In our "Discussion of the Week," we want to know what you say in that...

Jaiku Co-Founder Discusses Google Buyout Disaster

April 27, 2011, 12:36 pm
Remember back in October 2007 when Google acquired Jaiku , the mobile microblogging tool? Some people, including myself, thought the startup would become for Google what Dodgeball didn't: a viable entree into the world of mobile social networking. As I wrote on this blog then: Jaiku enables users to post thoughts, converse, and share photos, blog...

GameStop Ventures Into Social Gaming Via Facebook

April 27, 2011, 12:01 pm
According to an industry research firm, Parks Associates, online gaming on social networks is increasing significantly with promises of healthy revenues that are likely to increase from 2010 to 2015 five times over. The firm sees this rise in part due to ad revenue and virtual item sales. As social network gaming is becoming highly .

The Dirty Little Secret of Conversions, Part 2: Understand Your Customers Want

April 27, 2011, 11:56 am
by Stoney deGeyter Business building is about relationship building. In order to get and keep customers, you must be able to build some kind of relationship with them. In my last post, I talked about how building relationships online is essential to your long-term business strategy. After all, you want to be different than the 100's or 1000's...

Playstation Network Latest Update: Forensic Analysis Prompted Shutdown

April 27, 2011, 11:48 am
Today marks the eighth day since Sony shut down it's PlayStation Network due to an "external intrusion." Late yesterday, the news surfaced that users' personal information had been compromised during the attack . This announcement simply confirmed already existing fears that PS3 users had been talking about since the outage began. Sony was quick...

RIM Buys Tungle, a Calendar Service

April 27, 2011, 11:48 am
BlackBerry makers Research in Motion (RIM) have acquired Tungle for an undisclosed sum. Tungle is a cloud-based calendar and scheduling service, which works with Google, Yahoo, Facebook, TripIt, Plancast, Outlook, iCal, LotusNotes, LotusLive, and WindowsLive. RIM VP, Collaboration and Social Networking Tom Gorguen says , "BlackBerry is a fantastic...

Yahoo Buys IntoNow, Investing in Social

April 27, 2011, 11:44 am
The world of search is run by monolithic companies with one fundamental power: the power to buy. With their immense resources, Google, Microsoft, and Yahoo are able to obtain both the talented minds and technical hardware necessary to run the show. Further, each of these companies routinely purchases startups. Little is more telling than these...

Bing Announces Winners of Angry Birds Sweepstakes

April 27, 2011, 11:35 am
Congratulations to the winners of the Angry Birds Sweepstakes! On April 6 th , we offered @bing followers a chance to win an Angry Birds plush toy. To enter, they needed to tweet an answer to any of the four trivia questions related to our Angry Birds video series . In the videos, the evil green pigs use Bing for Mobile to help them plot to steal...

Is Content Marketing Worth the Effort?

April 27, 2011, 11:03 am
We preach it every week. Attract the right kind of traffic by creating exceptional content. Engage your audience so they know, like, and trust you. Let them know you're the likable expert who's going to give them the information (and eventually the products and services) that won't let them down. Then use smart copywriting and conversion...

White iPhone 4 Officially Announced for'Tomorrow!

April 27, 2011, 11:02 am
The White iPhone 4 is coming tomorrow. After months of gadget geeks speculating and showing a great deal of enthusiasm for a new color of iPhone, Apple has officially announced its arrival. The white device will be available on Apple's online store and at Apple retail stores, and AT&T and Verizon stores, as well as from "select Apple authorized...

Why Not All Shopping Search Engines Have Lost in the UK Google Panda/Quality Update

April 27, 2011, 10:37 am
Everybody is talking about content farms as if they were the only type of sites hit by the latest large Google update. That's a very limited viewpoint. One of the most striking effects of the UK version of Google's quality update dubbed Panda has been the huge losses by shopping search engines and review sites that focus on price comparison. Not...

New Social Network for Kids: Skid-e-Kids

April 27, 2011, 10:30 am
Kids are younger versions of adults, and all the kids want is to be like adults! Being a part of a social networking site is certainly one of the main things that today's tech-savvy youngster wants to do, if nothing else but to be considered "cool" by his or her friends. Many parents are absolutely .

Shepherding the wind

April 27, 2011, 10:29 am
We recently invested approximately $100 million in the Shepherds Flat Wind Farm, anticipated to be the largest wind farm in the world. Shepherds Flat is currently under construction near windy Arlington, Ore., and when completed in 2012 will produce 845 MW of energy. That's a lot of wind"enough to power more than 235,000 homes. This project is...

White iPhone 4 Officially Announced for…Tomorrow!

April 27, 2011, 10:26 am
The White iPhone 4 is coming tomorrow. After months of gadget geeks speculating and showing a great deal of enthusiasm for a new color of iPhone, Apple has officially announced its arrival. The white device will be available on Apple’s online store and at Apple retail stores, and AT&T and Verizon stores, as well as from “select...

Why Hootsuite Understands Loyalty

April 27, 2011, 10:23 am
Last week, several web services like Hootsuite, Livefyre, Quora, Foursquare and more crashed as Amazon Web Hosting's EC2 servers took a nosedive off the diving board and into an empty swimming pool. The technical issues that Amazon experienced meant you couldn't access the services hosted by Amazon Web (or, if you could, with very limited...

Obama Birth Certificate Released Via WhiteHouse.gov

April 27, 2011, 10:23 am
The Obama Administration has released the President's "long form birth certificate" - available for viewing at WhiteHouse.gov . This comes after years of controversy surrounding the topic of his U.S. citizenship, and whether or not he was indeed born in the U.S. as the certificate does indicate. Of course the White House has taken to Facebook and...

PokerStars Processing Cashouts, Slowly

April 27, 2011, 10:16 am
Since Black Friday, the online poker world has had two basic concerns – one short term and one long term. The long term concern is about the uncertain future of the game in the United States.  Will online poker ever get the national go-ahead along with federal regulation?  Will state governments butt heads with the federal government on...

comScore Announces Availability of Media Planning Tool Leveraging Behavioral Insights into Online Usage Habits of Doctors

April 27, 2011, 9:37 am
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, and ImpactRx, a pharmaceutical insights company, today announced the availability of the comScore Physicians Panel Media Planning Tool, the only tool that provides health marketers and media planners with the key metrics needed to place online media buys that are targeted to...

eHow Getting Serious About Quality

April 27, 2011, 9:37 am
Demand Media is getting serious about increasing the quality of eHow content. This has become clear after talks we've had with the company, as well as various presentations and interviews they've given. They also launched a major redesign last month, that came with a feedback feature for users to let the company know whether or not any given...

Windows Phone Collects Location Data, Too

April 27, 2011, 9:37 am
With all the hubbub surrounding the recent discovery of the iPhone's location data collection protocols, other mobile phone developers are falling on this geo-data sword as well. First, Android admitted its phone practiced similar data collection, and now, Microsoft has joined the fray, admitting the Windows Phone 7 also collects location data...

SEO Consultants: Stop Comparing SEO and PPC

April 27, 2011, 9:33 am
Many in the SEO community contend that pay-per-click (PPC) advertising is a waste of money. Since PPC is about buying clicks from the search engine, and since SEO is about earning clicks from the search engines, many SEO consultants argue that PPC is just throwing money at a problem instead of working toward a solution. While it is likely true...

Rank For Highly Competitive Keywords

April 27, 2011, 9:32 am
Controlling the Search Engine Results Pages (SERPS) of your targeted keywords depends largely on your on-page optimization. Among these factors to consider are URL sequence, Page Titles, and proper coding. This post will focus on a cohesive strategy used to funnel website "link-juice" towards designated pages. This kind of optimization can be used...

Scammers, Spammers & Industry Standards

April 27, 2011, 9:20 am
A Friendly Warning I got an email the other day titled "small business SEO scam" My name is Ryan, and I head small business outreach for ConsumerAffairs.com. Recently, we started receiving a rash of complaints from small business owners concerning illegitimate SEO consulting companies they have used. These small business owners are paying hundreds...

Beneficial Innovations Sues the Internet

April 27, 2011, 9:14 am
Beneficial Innovations, Inc. is suing a bunch of media companies and publishers over their alleged infringement upon two patents its owns. Among the companies are: Amazon, Demand Media, Advance Publications (which owns Conde Nast magazines and several newspapers), AML media (which owns The American Lawyer magazine group and several newspapers),...

Simple and Exciting Website Usability Testing

April 27, 2011, 9:10 am
Chris Butler provides actionable usability advice while detailing his company's journey with usability testing for their own web developer company website.

Apple Responds to Location Tracking (Bout Time)

April 27, 2011, 8:51 am
Apple is not tracking the location of your iPhone. Apple has never done so and has no plans to ever do so. This is the unequivocal opening statement from Apple's official release this morning. This marks the first official response from the company since the iPhone tracking location data snafu.

SEO content marketing roundup, week ending April 27th

April 27, 2011, 8:41 am
The triad of content, SEO, and social is the common theme running through this week's latest and greatest web writing news. Posts about crafting unique and compelling content, engaging the reader, creating social buzz, and ensuring optimization across the spectrum (wait, does Google like it?) dominate the blogosphere.

Coca-Cola's Marketing Shifts from Impressions to Expressions

April 27, 2011, 8:35 am
I'm usually not a fan of articles written by CMOs of mega brands, but this piece by the CMO of Coca Cola is pretty insightful. Plenty of actionable tips and insights, so it's definitely worth a quick read.

UberMedia Creates a New Microblogging Platform

April 27, 2011, 8:19 am
UberMedia is the well-known technology development company that is responsible for creating many Twitter applications that users use today. Many of the applications created by the company are notably responsible for over 10 percent of the daily activity use by members on the social networking site. Although the relationship between Twitter and...

Apple Responds to Location Tracking (About Time)

April 27, 2011, 8:12 am
Apple is not tracking the location of your iPhone. Apple has never done so and has no plans to ever do so. This is the unequivocal opening statement from Apple’s official release this morning.  This marks the first official response from the company since the iPhone tracking location data snafu. Of course by now you know that...

Aol's Patch Needs 8,000 Bloggers .. Now .. For Free

April 27, 2011, 8:12 am
Boy oh boy! The good folks of Aol can't pass up any chance whatsoever for people to wonder what in the world they are up to. As the company has fully entered its "Arianna Online" era (or as history may put it one day, error) it is obvious that Huffington thinks that there are enough free writers out there that they can recruit 8,000 bloggers for...

Delicious Bought By YouTube Founders Hurley and Chen

April 27, 2011, 7:35 am
"We're excited to work with this fantastic community and take Delicious to the next level," said Mr. Hurley, who is chief executive of AVOS, a new company that will own Delicious."We see a tremendous opportunity to simplify the way users save and share content they discover anywhere on the Web."

Aol’s Patch Needs 8,000 Bloggers .. Now .. For Free

April 27, 2011, 7:27 am
Boy oh boy! The good folks of Aol can’t pass up any chance whatsoever for people to wonder what in the world they are up to. As the company has fully entered its “Arianna Online” era (or as history may put it one day, error) it is obvious that Huffington thinks that there are enough free writers out there that they can recruit 8,000 bloggers...

Why Social Finally Works With Search

April 27, 2011, 5:51 am
Marketing Pilgrim’s SEO Channel is sponsored by SEOmoz, the leading provider of SEO tools and resources. Take a 30-day free trial, and see why over 10,000 marketers currently use SEOmoz PRO "Why would I want to see what my Facebook friends "liked" or "shared" in my Google results?" "Who cares whether...

Super Sized Site Links

April 27, 2011, 4:42 am
Just noticed a few of my websites have 12 site links now with a new layout. Below is an example of another website I found with them.

Google Extends Realtime Search Including Quora and Gowalla

April 27, 2011, 4:35 am
...earlier today, it appears Google flipped the switch to make Realtime Search a lot more useful. Namely, they've added results from services like Quora, Gowalla, and a range of others.

How To Prevent Being Labeled As an Affiliate

April 27, 2011, 4:27 am
Google claims that the following conditions must be true to be considered an affiliate. A) You are in a business relationship with a merchant to promote the merchant's product or service. B) The affiliate earns a small commission from the merchant for each referral that results in a sale. C) The merchant handles payment and fulfillment.

Adding 25,000 Pages to a 3,600 Page Site

April 27, 2011, 4:26 am
We want to expand the site to include all real estate listings in the whole state. Doing this would add about 25,000 new spider-able listings to the site and our longtail searches should increase quite dramatically. Is this something I can do all at once, or should I take it a bit at a time? And, do you have any recommendations on the amount of...

Google Places Citations: 5 More Tactics to Earn Links for Your Local Business

April 27, 2011, 3:40 am
Posted by randfish The local listings in Google + Bing are becoming more competitive sector by sector and for some local businesses on the web, even tactics like competitive citation analysis and tools like Whitespark's awesome local citation finder aren't enough. Here, then, are five more unique and useful ways to boost the visibility of your...

FTC Seeks to Halt 10 Operators of Fake News Sites from Making Deceptive Claims About Acai Berry Weight Loss Products

April 27, 2011, 1:58 am
The Federal Trade Commission is requesting federal courts to temporarily halt the allegedly deceptive tactics of 10 operations using fake news websites to market acai berry weight-loss products.  The FTC seeks to permanently stop this misleading practice and has asked courts to freeze the operations’ assets pending trial.

Keywords Have to Match User Intent

April 27, 2011, 1:58 am
Let's say you took the time to do thorough keyword research (or hired an SEO consultant to do it for you) for your website, a wholesale fruit distributor that sells to restaurants. After weeks of combing through hundreds of potential keywords, you narrowed it down to your top five choices for every page. The keywords accurately reflect the content...

Video: Asia perspectives - Haresh Khoobchandani

April 27, 2011, 1:37 am
"The way two humans beings interact is the future of how a human being will interact with a PC or a device."   Haresh Khoobchandani, Microsoft's Chief Marketing Officer for APAC, talks about the fascinating developments of natural user interface, and how creative technology is changing the face of marketing. Watch the video to find out more.

Sony PlayStation Network Hack Attack May Have Stolen Personal Data

April 26, 2011, 11:40 pm
Although we are still investigating the details of this incident, we believe that an unauthorized person has obtained the following information that you provided: name, address (city, state, zip), country, email address, birthdate, PlayStation Network/Qriocity password and login, and handle/PSN online ID. It is also possible that your profile...

Cricket World Cup Drives Surge in Online Video Viewing in India

April 26, 2011, 10:13 pm
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the latest report on online video viewing in India from its comScore Video Metrix service. The report found that online video viewing in India experienced a sharp increase in February and March driven by the Cricket World Cup. In March, more than 37 million...

How To Host Engaging Online Events: Key Principles

April 26, 2011, 7:00 pm
How do you transform a webinar or an Internet conference into a memorable, highly engaging and useful event? What are the key areas in which one needs to work to move online events from one-way presentations, with zero interaction and involvement, to highly engaging learning experiences where everyone gets to participate? Photo credit: Andres...

Seven Ways for Small Biz To Generate Revenue With Social Media RIGHT NOW

April 26, 2011, 6:25 pm
The biggest problem with Social Media is that too many people talk about it and not enough people ACTUALLY USE IT TO GENERATE REVENUE.

PPC Campaign Optimization Tips for Sports and Concert Ticket Sellers

April 26, 2011, 6:19 pm
Summer is near and the concert season is about to start. Whether hot new artists or legendary favorites are hitting the stage, there is plenty of ticket shopping expected by all types of fans. And dont forget about all the other events, from sports to Broadway shows and major exhibitions. With the majority of tickets being sold online nowadays,...

The FTC Rallies Against Fake News Ads

April 26, 2011, 5:18 pm
If you spend anytime following the news on the web you've seen the ads. They look like newspaper articles and many even feature the logos of CNN, USAToday and. . . oh, look. . there's one right there! Even though they do say "advertorial" on them and they are found in sidebars where banner ads usually hang out, people still think they're...

Search News & Headlines Around the Web - April 26, 2011

April 26, 2011, 4:39 pm
Here's a roundup of today's other search news and headlines from around the web.Click to read the rest of this post...

The Future of the Agency: Zain Raj, SolutionSet

April 26, 2011, 4:38 pm
It's the customer, stupid.

adtech New Delhi-Microsoft Advertising Talks Digital in India

April 26, 2011, 4:33 pm
The following has been cross-posted from the Global Microsoft Advertising Blog . Our team in Asia is attending ad:tech New Delhi this week, for what looks set to be a colourful and creative marketing conference at the Leela Kempinski, Gurgaon.

PlayStation Network Outage Comes with Compromised User Data

April 26, 2011, 4:26 pm
Users of the Sony PlayStation Network and Qriocity service may have had personal information compromised as the result of a recent attack. What a week it has been for PlayStation fans. It’s day seven for most users of the PlayStation Network being down. People are understandably frustrated. Now they get to find out that their personal...

Aflac Duck's New Voice: Dan McKeague

April 26, 2011, 4:18 pm
Aflac has called it "America's best job," and today it was handed to a sales manager from Minneapolis. Married father of three Dan McKeague will be stepping into the role of the Aflac Duck, the 11 year old advertising icon of the insurance company. @aflacduck Aflac Duck Congratulations to Daniel McKeague, the new #duckvoice ! See his TV debut...

Aflac Duck’s New Voice: Dan McKeague

April 26, 2011, 4:13 pm
Aflac has called it “America’s best job,” and today it was handed to a sales manager from Minneapolis. Married father of three Dan McKeague will be stepping into the role of the Aflac Duck, the 11 year old advertising icon of the insurance company. @aflacduckAflac DuckCongratulations to Daniel McKeague, the new #duckvoice! See...

Friendster Deleting User Data on May 31

April 26, 2011, 3:43 pm
Friendster is doing some spring cleaning at the end of May. The old school social networking site has announced to users that it will be deleting user information (such as photos, blogs, comments, messages, etc.) on May 31. Friendster is, however, letting users download their information before they obliterate it. They've made an app available...

Google Reports Widespread Smartphone Use

April 26, 2011, 3:27 pm
You probably already know that people are using their smartphones quite frequently and for a growing number of activities. Some figures have put the ownership of smartphones at 50% for people between the ages of 18-34 . It is a bit surprising to see, however, the massive scope of which users are tapping their smartphones for help with shopping.

comScore Announces Date for First Quarter 2011 Financial Results

April 26, 2011, 3:27 pm
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced it will report its first quarter 2011 financial results after U.S. financial markets close on Monday, May 2, 2011. In conjunction with this announcement, management will host a conference call and webcast on Monday, May 2 at 5:00 p.m. (ET) to discuss the...

Google Panda Update – Thoughts and Solutions from Jim Boykin

April 26, 2011, 3:22 pm
Interesting read from Jim Boykin comparing Panda to Google's old supplemental index issues: "Google’s been tossing duplicate pages, and poorly linked pages, and pages with little content into the supplemental results for years… this hasn’t been an issue with google….the issue comes when you have original content, on a page that is not deep...

Finding the Balance Between Personal and Professional on Twitter

April 26, 2011, 3:12 pm
I had the pleasure of being a guest at the Bliss PR Agency in New York City this week and the staff loaded me up with questions. Here was a particularly interesting one: What is the proper balance between personal and professional outreach on Twitter? If I am using my account to promote company and client content, is it also appropriate to carry...

Traffic From Social Media Has Highest Bounce Rate

April 26, 2011, 3:12 pm
Now that we have a lot more data in the hopper, it's beginning to look like social media isn't the magic pill many people thought it would be when it comes to marketing. Today, we have numbers from Outbrain. This is the company that makes the "You Also Might Like" widget that suggests related content at the bottom of a blog post.

Atlas Certified Reports Now Available Four Times Daily

April 26, 2011, 3:12 pm
Were thrilled to announce that as of yesterday, April 25th 2011, Atlas offers certified Conversion, Click, Action and Impression data four (4) times each business day in MyReports. We understand that decisions need to be made quickly, and that Atlas clients around the globe need updated data that maps to their working day not just at 9 a.m. US...

Video Chat Between iOS and Android, Courtesy of Qik and Skype

April 26, 2011, 2:57 pm
Qik , the mobile video company that Skype recently acquired , has launched a new version of its Android app and an update for its iPhone app, which allow people with Android devices and iOS devices to video chat with one another. "This new version of Qik Video Connect for Android gives users the ability to video chat seamlessly with friends on...

Google Buys Local/Mobile Startup TalkBin

April 26, 2011, 2:53 pm
Google has acquired five-month-old startup TalkBin, a local business feedback platform, the company announced on its website. TalkBin describes itself on its website as "a way for your business to deliver a better customer experience by letting customers use their mobile phones to communicate to your business in real time."Click to read the rest...

NASA Tweetup Registration Opens Today

April 26, 2011, 2:27 pm
Space nerds alert! NASA's latest Tweetup contest is set to begin today at 3pm EST. It will run for 24 hours, closing Wednesday at 3pm. NASA's integration with the social media service began in 2009, when the first Tweetup allowed winners to visit the Jet Propulsion Laboratory. Later that year, NASA headquarters held its first Tweetup. Since then,

TalkBin Acquired by Google for Local Business Customer Engagement

April 26, 2011, 2:12 pm
Google has acquired a company called TalkBin (spawned from Y Combinator ) for an undisclosed sum. TalkBin describes itself as a way for your business to deliver better customer experience by letting customers use their mobile phones to communicate to your business in real time. Customers can send businesses feedback, suggestions, and questions...

AdWords Instant Previews for Ads: Free Clicks for Advertisers

April 26, 2011, 2:07 pm
Instant Previews for Ads, which we reported was being tested last week, are now live in the U.S. AdWords advertisers will only be charged when a user clicks through to your landing page, not if someone previews the page by clicking on the small magnifying glass next to the ad title, Google announced via Inside AdWords.Click to read the rest of...

Facebook Social Deals May Be Groupon's "PointCast Moment"

April 26, 2011, 1:36 pm
A new offering called Facebook Social Deals was launched in five cities today . It's a service similar to Groupon or LivingSocial, where merchants offer highly discounted, time-sensitive deals to their customers. The product is well-integrated with the overall Facebook experience, it's not intrusive, and it has sociality built-right-in, enabling...

Yahoo! Search Trends: Royal Wedding

April 26, 2011, 1:36 pm
Searches on Yahoo! are spiking the week of the Royal Wedding: Overall Trends: Kate Middleton is still the top search on Yahoo! this week, related to the royal wedding, she gets more than double the searches of her prince (US) and more than double the searches of her prince in the UK. Kate Middleton is getting more searches in the US this week than...

mold? mph mmmph mph!!

April 26, 2011, 1:31 pm
("blue orange" by scrapygraphics ) This year's April Fools' prank, reddit mold , was enjoyable, challenging, and sometimes frustrating . But in real life, we'd all be really grossed out. Seriously, have you seen that dog vomit slime mold? Spores were given out throughout the day to progressively larger groups. At first, reddit gold subscribers...

Facebook Social Deals May Be Groupon’s “PointCast Moment”

April 26, 2011, 1:27 pm
A new offering called Facebook Social Deals was launched in five cities today. It’s a service similar to Groupon or LivingSocial, where merchants offer highly discounted, time-sensitive deals to their customers. The product is well-integrated with the overall Facebook experience, it’s not intrusive, and it has sociality...

Googlers' 2011 Bonus Tied to Social

April 26, 2011, 12:56 pm
Google is in the midst of a major shift. Eric Schmidt, who has acted as CEO since 2001, is handing the reigns back over to Larry Page, one of the original company founders. Page wasted no time in changing the structure of the company dramatically, splitting Google into six distinct divisions which will each run .

How to Build WordPress Landing Pages That Work

April 26, 2011, 12:36 pm
When it's time to get a payoff from all your content marketing efforts, you send people to a landing page to take some form of action. If you're relying on pay per click or banner advertising, landing pages are what determine whether you make a profit or take a loss. The better your landing pages work, the more people take the actions you want...

Google AdWords Instant Previews Could Save You Some Money

April 26, 2011, 12:20 pm
Google has launched Instant Previews on AdWords ads. You may recall when Google launched Instant Previews for search results . These let the user click the little magnifying glass to get a visual preview of what the site will look like before they click on the result itself. The whole thing really made it clear that having an attractive design...

Mashable Affected By Google's Panda Update? Not Likely.

April 26, 2011, 12:05 pm
Hitwise released some new data ( we looked at the bigger picture here ) obtained by Forbes, related to Google's Panda Update. It has a list of sites that have experienced drastic changes in Google traffic since before the initial launch of the U.S. Panda update - loooking at patterns from the beginning of the year until 3 days ago. Most of the...

The Typewriter Dies, the Electronic Autograph is Born

April 26, 2011, 12:05 pm
Every so often things happens in such a perfect, complementary fashion that it shakes the arguments against predetermination to the core. Alas, where one once bright star is slowly flickering out another is bursting with new light. And one might think that a little piece of the old has somehow found its way into the new. In this case,

Yelp Review Filter

April 26, 2011, 12:00 pm
Will Scott offers a (somewhat sarcastic) overview of the Yelp review filter and how a (spammer) might get around it.

Mashable Affected By Google’s Panda Update? Not Likely.

April 26, 2011, 11:58 am
Hitwise released some new data (we looked at the bigger picture here) obtained by Forbes, related to Google’s Panda Update. It has a list of sites that have experienced drastic changes in Google traffic since before the initial launch of the U.S. Panda update – loooking at patterns from the beginning of the year until 3 days ago. Most...

Why All SEO's Should Learn Programming

April 26, 2011, 11:34 am
Ian Lurie believes that it's better for SEO's to suck at programming than not to know how to do it at all.

Social Search - Blekko's More Aggressive Approach

April 26, 2011, 11:30 am
It's no secret that search and social are overlapping more and more. In fact, Ted Ulle of Converseon told us last year that he believed the two would eventually unite and be called something like, integrated media marketing, or IMM. Do you see search and social coming together as one entity? Let us know your thoughts. It's clear that social is an...

Weekly Search & Social News: 04/26/2011

April 26, 2011, 11:30 am
Hello and welcome to another edition of ' 7 Days of Search and Social '. I hope this edition finds you well. Lead Story Crap Hat is Alive and Well If there is one thing that myself and many other so-called 'white hat' types get irked by, is Google's inability to deal with the crap and spam tactics that are out there in many query spaces. Of...

Social Search – Blekko’s More Aggressive Approach

April 26, 2011, 11:09 am
It’s no secret that search and social are overlapping more and more. In fact, Ted Ulle of Converseon told us last year that he believed the two would eventually unite and be called something like, integrated media marketing, or IMM. Do you see search and social coming together as one entity? Let us know your thoughts. It’s clear that...

Automatic Algorithms Are Fundamentally Changing The Shape of SEO

April 26, 2011, 10:59 am
Interesting article by Andy Atkins-Krüger who discussed the search engine algorithms of the Yandex search engine with its founders, with some speculation on whether Google uses similar ranking and relevancy formulas.

Google Offers Accepting Business Sign-ups in Portland

April 26, 2011, 10:57 am
Business owners in Portland, Oregon, can now sign up for Google Offers Beta. Google is promising businesses on the Offers website that the Groupon-style program, which went live last week, will help bring in new customers, with Google handling all the marketing to users who have subscribed to receive offers to buy a deal worth at least 50...

Demand Media's Stock Drops Like Its Google Traffic

April 26, 2011, 10:44 am
Demand Media is trying to give the impression that everything is OK down on the content farm. They have confirmed their financial guidance for the year but that confirmation is interesting considering the following two realities. Their Google traffic is down 40% after it was Panda-ficated. As a result, Demand's stock as fallen 34% following their...

Priceless Lessons Learned from Scathing 1-Star Reviews on Amazon

April 26, 2011, 10:29 am
It isn't hard to write about something you hate. What's hard is to do it well . Hello, my name is Julien Smith , and I have a sickness " I'm absolutely obsessed with 1-star Amazon reviews. It started with reviews of my book, Trust Agents , but it has since developed into a full-blown addiction. Now I can't stop reading them. I seek them out. I...

Demand Media’s Stock Drops Like Its Google Traffic

April 26, 2011, 10:29 am
Demand Media is trying to give the impression that everything is OK down on the content farm. They have confirmed their financial guidance for the year but that confirmation is interesting considering the following two realities. Their Google traffic is down 40% after it was Panda-ficated. As a result, Demand’s stock as fallen 34% following...

The Royal Wedding Coverage Volume Highest in U.S.

April 26, 2011, 10:29 am
"The kind of historic event that only happens once in a generation - the storybook marriage between an anachronistic fascination with the descendants of some very lucky German hemophiliacs and ubiquitous 21st century media hypercoverage." - Jon Stewart, 4/25/11 If you are an American and want to hear less about the upcoming Royal Wedding, then it...

Google Panda Update - A Broader View of U.S. Traffic Patterns

April 26, 2011, 10:29 am
Experian Hitwise has released some new Panda-related data, casting a broader view of what some of the update's victims' search traffic is looking like since early in the year - before Panda's first wave. There are some interesting findings here indeed. Forbes was kind enough to share a spreadsheet of the data, looking at U.S. weekly downstream...

Google Invests $100M in Shepherds Flat Wind Farm

April 26, 2011, 10:29 am
Google has its fingers in a whole lot of pots. Beyond its own services - which spread into not only search but local, social, operating systems, mobile, and more - Google also invests heavily in other companies. However, the company's investments are done with care, ensuring that the brand reputation remains as polished as possible. .

Link Building to Build Trust"Video Lesson

April 26, 2011, 10:24 am
There are a lot of components to link building: local profiles, directory submissions, blog commenting, social networking and more. However, the effects of link building are much greater than just increasing the number of quality one-way links pointing towards your site. Link building is also about building your brand and establishing a trust...

Google Panda Update – A Broader View of U.S. Traffic Patterns

April 26, 2011, 10:17 am
Experian Hitwise has released some new Panda-related data, casting a broader view of what some of the update’s victims’ search traffic is looking like since early in the year – before Panda’s first wave. There are some interesting findings here indeed. Forbes was kind enough to share a spreadsheet of the data, looking at...

You Think YOU Have a Duplicate Content Problem?

April 26, 2011, 10:03 am
Duplicate content. We all know about it. Countless posts have been written on why it's bad, how to avoid it. But maybe you've got a duplicate content problem and don't even know it's there. Or your duplicate content problem is bigger than you realize. So big, it's epic. That's what I discovered recently when auditing a client site. We're not...

Monitor Your Local Search Engine Positions with Local Search Rank Tracker

April 26, 2011, 10:03 am
Local Search Rank Checker is a nice web-based tool that lets you check and track your local search engine positions efficiently. Here's a quick overview of its features (you can run your own test drive and share your opinion: this doesn't require any registration or payment) Track Your Local Rankings The tool is very easy to use. To start,

The Top 14 Things Marketers Need to Know About QR Codes

April 26, 2011, 9:59 am
Here's a crash course on tools, tactics, and best practices to confidently help you jumpstart a mobile QR marketing campaign.

What's New in SEO for April 26, 2011

April 26, 2011, 9:41 am
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: More predictions in autocomplete Google is improving its autocomplete feature which provides predicted searches while you type. Now predictions are made based on only part of...

The top result on Google gets over 36% of all clicks

April 26, 2011, 9:36 am
A new study of Optify shows how important it is to get a high position in Google's search results. The top results get an average click-through rate of 36.4%. The number of searches and the cost per click for a keyword also influence the clicks. What does this mean to your search engine optimization activities?

Google Lifts Overstock.com Penalty

April 26, 2011, 9:27 am
Google has lifted a manual punishment on discount site Overstock.com, which in February was penalized for offering discounts to students and faculty in exchange for links on coveted .edu sites. The toll of the Google penalty on Overstock.com: a 5 percent drop in sales and 32 percent loss of organic traffic. Click to read the rest of this post... ...

Facebook Social Deals Starts 5 City Test

April 26, 2011, 9:26 am
Facebook is adding to their original deals offering. Now, I can appreciate trying to get in on the deals frenzy because there is money to be made. What is starting to get kind of silly though is that everyone, their brother and their eighth cousin twice removed has some deal set up as well. While there are seemingly infinite deal options people...

Facebook Launches ‘Send’ Button For More Selective Sharing, Announces 50 Million ‘Groups’

April 26, 2011, 9:15 am
Yet another social button has been created for your sites use.  This new Facebook button will share your content with a users groups.

Google Places is Adding Upcoming Events To Venues via Rich Snippets

April 26, 2011, 9:09 am
Google has confirmed that they are adding these events to venues “in a few major cities across the globe, including New York, San Francisco, London, Paris (and others)” and this “information is based on data from rich snippets markup“.

Decoding the Quality Score

April 26, 2011, 9:00 am
An interesting analysis and study on ad position, quality score and click though rate for Google AdWords.

11 Digital Marketing 'Crimes Against Humanity'

April 26, 2011, 8:57 am
Another well-written, insightful and amusing post from Avinash where every point addressed is a key factor for why and how websites fail.

Proven Ways To Use Content To Attract Links

April 26, 2011, 8:47 am
There are many ways to generate links using content, article writing, guest blogging, link bait, white papers etc. All of these content tactics are fine and still work, but since they’re talked about frequently.  So instead, let’s take a look at a handful of tips and twists you can use with these foundational tactics to generate additional...

PlayStation Network Still Down, No Timeframe Yet

April 26, 2011, 8:39 am
PlayStation users are getting used to looking to Patrick Seybold for information. The Senior Director of Corporate Communications & Social Media has been the voice throughout this PSN crisis, now entering its seventh day. His posts on the PlayStation blog haven't always been as informative or frequent as some would like, however, and the latest...

LinkedBees, The New Business Social Network

April 26, 2011, 8:39 am
Leads, sales and profits are the business focus goals of most all companies. Many business professionals know the famous LinkedIn business site to be one that professionals use and frequent often to find relevant contacts and leads for their particular industries. Everyone from entrepreneurs to small business owners and even Fortune 500 companies...

Be Wary of SEO Companies that Contact You First

April 26, 2011, 8:37 am
Google says it flat out in their SEO Webmaster Guidelines , "Be wary of SEO firms and web consultants or agencies that send you email out of the blue." There are plenty of disreputable and black hat SEO practitioners that are scrounging for clients. They'll say anything they want to get you to hand over your carefully allocated SEO funds. Some of...

40 Paid Links Resources

April 26, 2011, 8:22 am
In late 2007 Google officially announced that so-called paid links are outside its webmaster guidelines, and asked webmasters to report paid links they find on the Web via a special form. Fast forward to 2011 and you'd expect that paid links are long gone, like stuffing meta keyword tags or inflating keyword density on page. They aren't.

Facebook Deals Uses News Feed as Advantage over Groupon, Google, LivingSocial

April 26, 2011, 8:17 am
Facebook finally launched its new Deals feature today, but only in five cities in the U.S. Facebook had previously unveiled a Deals service based on check-ins to Facebook Places, but it's been long expected that they would go more for the Groupon space. That space is getting more crowded, and many are wondering i f Groupon can maintain its lead ....

Facebook Social Deals Uses News Feed as Advantage over Groupon, Google, LivingSocial

April 26, 2011, 8:08 am
Facebook finally launched its new Social Deals feature today, but only in five cities in the U.S. Facebook had previously unveiled a Deals service based on check-ins to Facebook Places, but it’s been long expected that they would go more for the Groupon space. That space is getting more crowded, and many are wondering if Groupon can maintain...

5 reasons why social media is good for SEO

April 26, 2011, 7:57 am
Guest Author, Stacey Acevero Do you like Twitter, Facebook and LinkedIn? Well I've got a reason to love all of these social media platforms. We use these outlets to learn new information, disseminate interesting information we find, engage with new people and share ideas. But what most don't realize is that social media is in fact great for SEO...

Making the Leap: Egocentric to Empathy in Content Marketing

April 26, 2011, 7:37 am
Imagine this scenario: Company XYZ has developed a great business creating products and services, developing marketing programs that explain the features and benefits of those offerings and making sales. The mix of SEO, advertising and newsletter is focused on explaining the solutions offered with the intention of educating and persuading...

Failed SEO – Who’s To Blame? The Client or SEO?

April 26, 2011, 7:21 am
Nice continuation of last week's Sphinn discussion...when things don't work out as planned, whose fault is it? Nick gives us some good tips for how to avoid failure by nailing down the expectations at the beginning.

The Netherlands Leading Global LinkedIn and Twitter Reach

April 26, 2011, 6:36 am
Social Media has now reached 96% penetration in The Netherlands, with global sites Facebook, Twitter and LinkedIn all growing rapidly in the country. It is still one of the few markets where a local social network is the most popular and Dutch site Hyves is still hanging on to its lead over Facebook . However Facebook has seen a huge 76% growth in...

Discover v201101 - Advanced geo-targeting using Location of Presence or Area of Interest

April 26, 2011, 5:51 am
AdWords allows you to target your users based on their Location of Presence (LOP) or Area of Interest (AOI). This feature is now available to developers through AdWords API v201101 and this blog post discusses how to use this new AdWords API feature. This blog post assumes that are familiar with how to set geographic targets on your campaign. If...

The Netherlands Ranks #1 Worldwide in Penetration for Twitter and LinkedIn

April 26, 2011, 5:15 am
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of social networking usage in the Netherlands based on the comScore Media Metrix service. The study reveals that the Dutch social networking market continues to grow strongly as sites like Facebook, Twitter and Linkedin extend their respective footprints...

SMX Advanced London 2011 Preview – Part 1 of 2

April 26, 2011, 4:34 am
SMX Advanced London is just around the corner, and we’ve partnered with the SMX team to give all of you lovely Distilled blog readers a whopping 15% discount.  All you have to do is use the following code when you book your tickets: DISTILLED011 We have 2 Distillers speaking – David Sottimano will be taking the stage for the Search...

Learn PPC Campaign Management at the AdWords Advantage Online Summit

April 26, 2011, 4:15 am
Are you a business owner looking to get your PPC campaign off the ground or take your current AdWords campaign to the next level? Are you marketing professional who wants to learn how to best utilize PPC for your company or clients? Then the AdWords Advantage Online Summit is the right seminar for you! Starting Tuesday, May 10th, this online...

Facebook Begins Testing Local Deals, Competing with Groupon

April 26, 2011, 2:46 am
Facebook announced this evening it is ready to begin testing its new local deals offering--the social-networking giant's effort to cash in on the feverish interest in social buying. First revealed in March, Facebook Deals offers members local deals they can buy and share them with their friends on the network. The test will launch tomorrow in...

YouTube Goes Full Hollywood With Movies on Demand Service

April 26, 2011, 2:41 am
YouTube will imminently launch a movie-on-demand service charging users to stream mainstream Hollywood movies off the world's largest video sharing site, TheWrap has learned. The new service means a full-bore challenge to Apple's iTunes service, currently the most powerful player in paid video streaming, and a welcome new revenue stream for...

Google Acquires TalkBin, A Feedback Platform For Businesses

April 26, 2011, 2:38 am
"TalkBin offers a platform that lets customers give immediate feedback to local businesses (users submit their opinions and critiques via mobile applications, and it looks like the businesses can read and respond to them from a web app). TalkBin's homepage shows screenshots of both Android and iOS applications, but I can't find them on either...

Great Content for SEO: Simpler than You Ever Imagined

April 26, 2011, 2:34 am
Posted by randfish Today I want to share an incredibly simple yet massively powerful process for building search-optimized, "great content." There's no fancy tricks and nothing propetiary about the approach, but it is rare indeed to find an organization that follows these steps and hence, it's a way to potentially differentiate and build a...

Google Launches Instant Previews for Ads

April 26, 2011, 2:20 am
"...introducing Instant Previews for Ads as well. Thanks to this new feature, you can now get a preview of the site that hides behind text ads on Google Search without having to click on the link and without leaving the search results page. For advertisers, who generally pay Google per click on a text link, this should be a welcome new feature, as...

Mind Your Social Media Manners

April 26, 2011, 1:07 am
It's no secret that social media marketing has changed the face of the marketing game. Marketing is no longer a one way medium. Now, it's a two way street and it's all about communicating with your audience. Social media is a great way to get in touch with your customers, listen to their wants and needs, and respond to their inquires. However,...

Why Was Demand Media Torched by Google? Branding

April 26, 2011, 12:57 am
We Are Not a Content Farm When Google began speaking publicly about content farms Demand Media's Richard Rosenblatt stated that it would be silly to call their stuff a content farm & he emphasized the quality of their content & care that went into it. Of course, those who bothered looking at the content often saw something different Panda II Hits...

John James Audubon Birthday Celebrated by Google Doodle

April 25, 2011, 11:43 pm
Google is celebrating the 226th birthday of John James Audubon, the French-American ornithologist, artist, and naturalist with a special logo. Fitting that Google is honoring Audubon, considering that in his day Audubon had a Google-like mission to paint every bird species in North America (Google's mission today is, obviously, much larger: to...

Amazon Offers Android Phone Buyers $25 Appstore Credit

April 25, 2011, 11:26 pm
Amazon.com's Android activities continue to attract the attention of us media types, as the company quietly offered customers who buy an Android smartphone or tablet from Verizon Wireless a $25 credit to buy Android apps. On Friday I reported that Amazon was offering the HTC Thunderbolt for $129.99 through Monday, ideally to help Verizon make room...

Google's Wael Ghonim Is Taking Long-Term Leave

April 25, 2011, 10:26 pm
While Google has a lot of employees with names worth remembering, one of the most important in recent times was WaelGhonim. Ghonim, apart from his work as a Google executive, had been a poitical activist in Egypt using social networking resources including Facebook and Twitter to establish information and organizational resources. Due to this...

Dealing with Google's Panda (Part Two)

April 25, 2011, 9:35 pm
In my last article, I started discussing Google's Panda. That evaluation wasn't just about the surface level of the update, but the core intent that Google was upholding. The conclusions of that article lead to some simple, common sense fundamentals on search engine optimization tactics. How Should You Respond to Panda? Rather than trying to...

Dealing with Google's Panda (Part One)

April 25, 2011, 9:20 pm
While I've done a lot of reporting on the impact of Panda (the wins, the losses, the innocent casualties, the guilty somehow spared, what Google's tracking, etc.), I have yet to give my opinion on what the best SEO approach is. Having seen this bit of sage advice over at Search Engine Watch, it seemed like it was about time that I tossed in my two...

Google Teams with GigaPan to Show Off Chrome's HTML 5 Features

April 25, 2011, 9:05 pm
While the official word from W3C is that HTML 5 won't be the standard for another couple of years, we're already seeing the implementation of HTML 5 in both modern web browsers and new site features. This includes straightforward extras like Google Instant, but it has also opened the door for entirely new forms of applications on the web. From...

Google Gmail Speeds Up with Background Sending

April 25, 2011, 8:35 pm
We live in an era that's all about speed - where getting jobs done yesterday just isn't fast enough, where our smartphones could outdo the full computer systems of the year 2000, and where teenagers make a face if any electronic process gives them a half-second delay. It may seem silly to care so much about being truly instantaneous,

Groupon Counters Google Offers By Hiring Exec. Who Worked On Their Local Offerings

April 25, 2011, 6:50 pm
While Google launched their new Offers service last week - a coupon product similar to Groupon, the company that turned down a $6 billion offer - Groupon reached out and hired Margo Georgiadis, the VP of Global Sales Operations at Google, as their new COO. Groupon reported Georgiadis "drove sales operations across regions and channels and the...

Wael Ghonim Leaving Google To Help With Egypt's Reorganization

April 25, 2011, 6:26 pm
Wael Ghonim, the Google Middle East employee who was detained during the revolt in Egypt announced he will be taking a long-term leave of absence from the company to start a non-governmental organization in Egypt, Wired reported. Ghonim became a rallying point during the protests in Tahir Square after he was detained, and his subsequent release...

Language targeting refresher and update

April 25, 2011, 6:03 pm
You may have noticed when creating a new AdWords campaign that we sometimes suggest targeting multiple languages based on the location that you've targeted. To help you understand why we make those recommendations, here's a refresher in how language targeting works today. Refresher Campaigns that target a language are targeting the interface...

PRO Q&A Forum Upgrades & Changes

April 25, 2011, 5:53 pm
Posted by jennita Well hello there friends, it's been a few weeks since we've chatted about our new PRO Q&A forum. To be honest, over here at the MozPlex we've been pretty blown away by the volume and amazingness of both the questions and answers going on in there. Every one of you who has jumped in deserves a huge round of applause! We've been...

Facebook Send Button: Because Sometimes It's Personal

April 25, 2011, 5:23 pm
Facebook has just released a new button that allows users to share items with select people as opposed to everyone who follows them. The new Send button pops up a small email blank with a drop-down address bar that automatically suggests folks you've recently communicated with on Facebook. You can override this by typing in a name, an email...

Facebook Send Button: Because Sometimes It’s Personal

April 25, 2011, 4:57 pm
Facebook has just released a new button that allows users to share items with select people as opposed to everyone who follows them. The new Send button pops up a small email blank with a drop-down address bar that automatically suggests folks you’ve recently communicated with on Facebook. You can override this by typing in a name, an email...

Search News & Headlines Around the Web - April 25, 2011

April 25, 2011, 4:34 pm
Here's a roundup of today's other search news and headlines from around the web, sorted by category.Click to read the rest of this post...

Steve Jobs Responds to iPhone Location Data Logging

April 25, 2011, 4:22 pm
Part XVII of the Apple Location Tracking Saga: Or, the one where Steve Jobs maybe responds. Senators, representatives, state officials and entire foreign countries have all requested a response from Apple regarding the involuntary logging of location data in iOS devices. And according to MacRumors, Apple’s Steve Jobs has broken his silence...

Webinar: How Biometrics Makes Display Advertising More Effective

April 25, 2011, 4:17 pm
Free Yahoo! session shows how advertisers can "put some feeling into it.

Facebook Sued for $1.00 After Labeling David Fagin a Spammer

April 25, 2011, 3:47 pm
After being blocked by Facebook from sending friend requests, David Fagin has decided to sue the company for'a dollar. It sounds silly, but Fagin, actually brings up some fairly interesting points. He even went so far as to issue a press release. It begins: There aren't too many words that exist in Webster's New Millennium Dictionary that conjure...

Nook Color Updated, Gets App Store, Froyo

April 25, 2011, 3:47 pm
If you ever asked yourself about the difference between an e-reader and a tablet, your query may have gotten a little bit more difficult to answer. A brand new upgrade for the Nook Color seriously blurs the line between e-reader and tablet. Version 1.2.0 will be rolling out as an automatic download over the next few weeks, but users can manually...

Celebrity Apprentice and Getting Back to Basics

April 25, 2011, 3:12 pm
Last night on Celebrity Apprentice , the teams were tasked with creating a four-page ad for the Trump Collection of Hotels. Now, before you scoff, let me tell you that you can learn a lot about marketing from this show, so read on and hold your laughter. The judges felt that both teams failed miserably at the job, but what's interesting is that...

Facebook Send Button Should Send Targeted Traffic to Your Site

April 25, 2011, 2:57 pm
Facebook just launched a new social plugin called the "send" button. Like the "like" button before it, the plugin has the potential to drive traffic to content. The difference is that where the "like" button is for people to publicly share something with their friends, the "send" button is more for personal sharing. You can send something directly...

Online Poker Update: Arraignments, Downsizing and Alternatives

April 25, 2011, 2:26 pm
Well, it's been a little over a week since the DOJ brought the hammer down on popular online poker sites PokerStars, Absolute Poker and Full Tilt Poker. The last 10 days have been filled with concern from amateur and professional players alike, as everyone wonders what the landscape of internet poker in the U.S will look like in the upcoming...

Overstock.com No Longer Penalized by Google

April 25, 2011, 2:11 pm
Back in February, Google penalized Overstock.com in search results, after the site's pages had ranked near the top of results for dozens of common searches, such as "vacuum cleaners" and "laptop computers". The Wall Street Journal exposed the story as the site's rankings dropped to the fifth and sixth pages for a lot of the topics.

Do you really need comments on your blog?

April 25, 2011, 1:33 pm
Amy Africa challenges one of the main pre-conceived notions about blogging: "I think blog comments are VERY overrated.  “Social media experts” act like they are the be-all-end-all but personally I think they are insignificant for many (not all, but the majority of) companies." Your thoughts?

SEO Posers! 9 Stark Signals Your SEO Tool Is Futile

April 25, 2011, 1:21 pm
Marty Weintraub provides a humorous list of things to avoid when looking for SEO Tools.

British Monarchy's Flickr Stream

April 25, 2011, 12:50 pm
by Mike Krumboltz The British monarchy's official Flickr photostream is the place to check out exclusive images from the royal wedding. There are hi-res snapshots of the processional route as well as amazing pictures of historic Westminster Abbey and Buckingham Palace. If your invitation to the royal wedding somehow got lost in the mail, we think...

Guest Post: Common Scenarios and Causes-Part 2 of the Ad-Serving Discrepancies Series

April 25, 2011, 12:00 pm
This is part 2 of our guest post from from Geoffrey Katz from Razorfish, New York. Geoffrey has over ten years of digital marketing experience with expertise in ad serving technologies. He has worked at Razorfishs flagship New York office since 2007 as the Director of Advertising services, leading the Campaign Management and Ad Operations teams to...

EdgeRank and Facebook News Feed Optimization

April 25, 2011, 11:45 am
There's an interesting report out today from Buddy Media , a company that's built a business out of creating Facebook tools for businesses, and counts major brands like Target, Johnson & Johnson, and ABC (to name a few) among its clients. It's also the company Demand Media recently partnered with to help brands increase their Facebook integration...

Wii 2 Confirmed, E3 Debut Announced

April 25, 2011, 11:45 am
Though it has already been widely speculated, it is now official. Today Nintendo announced that the next generation Wii console will launch sometime in 2012. It will demo this June at the E3 gaming expo in Los Angeles. From Nintendo: Wii's successor system Nintendo Co., Ltd. has decided to launch in 2012 a system to succeed Wii, which the company...

Yahoo Releases Search BOSS 2

April 25, 2011, 11:45 am
Search engines are complex machines with a variety of moving parts. After all, we've seen that - despite no longer running their own algorithm or ads - Yahoo has remained the second most popular search site on the web. This is thanks to a number of other services they offer, including Yahoo Answers, Yahoo Games, .

5 New Tactics For SEO Post-Panda

April 25, 2011, 11:00 am
Adam Audette offers insightful advice to dealing with SEO realities after the Panda update.

Google +1 Button - 5 Questions Surrounding Its Potential Success

April 25, 2011, 10:54 am
Last month Google unveiled its new +1 button , which the company came right out and said would contribute as a ranking signal for its search engine. While it has yet to roll out to everyone (you can opt-in for it), the button has the potential to either be a huge win for Google (and search in general) or a huge bust. There are a lot of questions...

Why Nobody Cares About Your Content (And What to do About it)

April 25, 2011, 10:39 am
A few weeks ago I decided to open up my coaching services for one day only. The results of this 24-hour period were gut-wrenching ' for my clients. In this round of consulting I noticed a lot of my clients were " like so many online " focusing their content on precisely the wrong thing. They wanted to make money by helping people " but in the...

PlayStation Network Down, Latest Update Admits "External Intrusion"

April 25, 2011, 10:39 am
Since Wednesday of last week the PlayStation Network, Sony's online gaming platform, has been offline. Last weekend saw the launch of two major games for the console, Mortal Kombat and Portal 2 , which much to the chagrin of gamers are unavailable for online play. On Thursday, Sony announced on the PlayStation blog that they had shut down the PSN...

5 Reports on B2B Social Media Marketing & New Media Trends

April 25, 2011, 10:29 am
Staying on top of social media and networking trends is essential for B2B marketers. Forrester Research predicts, "B2B companies will spend $54 million on social media marketing in 2014, up from just $11 million in 2009." via eMarketer . Data and research are key to forecasting and strategy development but not many B2B companies invest the time...

Google +1 Button – 5 Questions Surrounding Its Potential Success

April 25, 2011, 10:28 am
Last month Google unveiled its new +1 button, which the company came right out and said would contribute as a ranking signal for its search engine. While it has yet to roll out to everyone (you can opt-in for it), the button has the potential to either be a huge win for Google (and search in general) or a huge bust. There are a lot of questions...

PlayStation Network Down, Latest Update Admits “External Intrusion”

April 25, 2011, 10:25 am
Since Wednesday of last week the PlayStation Network, Sony’s online gaming platform, has been offline.  Last weekend saw the launch of two major games for the console, Mortal Kombat and Portal 2, which much to the chagrin of gamers are unavailable for online play. On Thursday, Sony announced on the PlayStation blog that they had shut down...

Social Networking Application Digsby Acquired by Tagged

April 25, 2011, 10:19 am
The relatively popular social aggregator, Digsby, has over three million users and is known as the widget that gives users the ability to link their email accounts, their social networking sites and and instant message or chat activity all into a single desktop utility. The social aggregator site was launched in 2008 by a team .

YouTube Now Playing Tribeca Film Festival Shorts

April 25, 2011, 9:28 am
For those who love film – especially the world of independent film – the Tribeca Film Festival is the place to be.  Although the annual festival is only 10 years old, it has already thrust itself into the running for the top film festival in the U.S. and is internationally respected among filmmakers and fans alike. The Tribeca Film...

More Jobs from the Marketing Pilgrim Job Board

April 25, 2011, 9:18 am
We say it every time we post about available jobs on our Job Board but it sure is good to be in an industry where there is opportunity. We wanted to give you a look at some of the most recent jobs posted which could very well be your next great gig. Be sure to check out all of our Marketing Pilgrim job listings for those looking for work. Oh and...

7 Tools & Resources for Domain Research

April 25, 2011, 9:18 am
If you are shopping for domains, then you will want to do some research as a bad choice in domain names will lead to branding and search optimization issues down the road. Here are a few of the tools I use when I am setting out to find a great domain! 1. Google Adwords Keyword Tool Google's own keyword tool is always a great place to start when...

Pandia Search Engine News Wrap-up April 25

April 25, 2011, 9:08 am
The latest news from the world of search engines as found by Pandia. Google News Gets A Bit More Personal SE Land: First, the News for you section of Google News now includes stories based on your previous Google News activity'Second, the right column has a new feature called Recommended Sections that also uses your news history to suggest new...

A search engine marketing primer for new webmasters

April 25, 2011, 9:08 am
Starting out as a new webmaster, your site will likely be lost in the crowd, buried deep in the search engine results pages. To get that all important search engine visibility, you need to know how search engines work, how they find your site and how they rank web sites. Here is a short and easy introduction that will answer these questions and...

Canonical Tag vs. Block in Robots.txt

April 25, 2011, 8:58 am
"For years, I have simply blocked the long query string URLs via the robots.txt file (The long query string URLs have a "virtual" directory in the URL, so I just block that virtual directory). But with "trust" being such an important issue after the Panda updates, I wonder if it might be better to unblock those URLs in robots.txt and just let the...

Pandia Search Engine Marketing Wrap-up April 25

April 25, 2011, 8:53 am
More news from the search engine marketing and optimization scene. 5 Simple Tips To Diversify Your Organic Traffic Acquisition SE Land: Use Image Search, Product News, Blogger Outreach, Own Navigational Queries and Convert From How To's. Why Target Niche Positioning is Essential to Online Marketing Success Stay on Search: 'when it comes to...

Groupon Offers Google Exec a Good Deal

April 25, 2011, 8:48 am
Things are heating up in the offers/daily deal/whatever it is you call it space as the competition now includes employees as well. Google has experienced enough trouble in the recent past around losing important employees that this is nothing new but it may say something about who they are willing to keep. The latest to leave the Googleplex for...

How Donald Trump Can Save America (Without Running For President)

April 25, 2011, 8:48 am
This is not a piece about politics, it is about marketing. Earlier this year, Google announced that they would launch a new product that was widely reviewed by those in the know about the consumer electronics industry as a brilliant money loser. The product, called the Nexus One , was anticipated to be the ultimate contradiction in the closed and...

iPhone Logging Location Data, With Location Services On or Off

April 25, 2011, 8:33 am
If you haven't heard, this Apple location tracking story was kind of a big deal last week. Last Wednesday, two data scientists reported on a finding that devices running iOS 4 or later contained a hidden file that contains location data going back to nearly a year in some cases. This data on the file consolidated.db includes longitude and latitude...

GoDaddy Takes Down Righthaven Domain

April 25, 2011, 8:33 am
Righthaven is the subject of a bit of irony as it has had its domain taken down by registrar GoDaddy . If you go to Righthaven.com, you will see the message from the image above. If you're unfamiliar with Righthaven, it is a company which has made a business model out of suing publications and bloggers that it views as infringing on its clients'...

Enterprise Link Building SEO – A/B Testing for Link Building Outreach Emails

April 25, 2011, 8:27 am
Excellent advice from Hugo Guzman on how to use A/B and multivariate testing in order to improve the effectiveness of your link building outreach emails.

Copyright Infringement and Blogging

April 25, 2011, 8:18 am
If you're like most people, legal jargon either makes your eyes glaze over or makes you instantly lose your focus. I mean, there is a reason why law school has the reputation of being difficult, right? But, it is important to know what you should and shouldn't be doing, especially in regards to blogging. Have you ever run into legal issues with...

Apple Creates a New Social Networking Community

April 25, 2011, 8:18 am
Social communities for niche-based industries is notably common. Forums, sites and discussion boards that encourage interaction are increasingly becoming more popular and preferred among users and large companies. However, there are a few highly popular name brands that are certain to get more attention than others. Apple Computer is one such...

DFP Small Business Maximising your ROI

April 25, 2011, 8:18 am
This post seeks to touch on another free Google platform provided that seeks to reduce your reliance on just Google AdSense or Affiliate banners for publishers revenue and offers you some cool little features to maximise profits. The platform DFP Small Business just requires you to have a google AdSense account to get started and the ability to...

Next Gen YouTube Marketing at SES Toronto 2011

April 25, 2011, 8:00 am
I've started to gather examples of contagious viral videos being shared on Facebook, Twitter, and blogs in preparation for the Next Gen YouTube Marketing session at SES Toronto 2011. And here are three candidates that could be included in my presentation.Click to read the rest of this post...

What does a SEO copywriter do, anyway?

April 25, 2011, 7:37 am
Welcome back! In today's video post, Heather answers a question from the LinkedIn SEO Copywriting group: What does a SEO copywriter do, anyway? It is an excellent question, as many folks are somewhat mystified by the words "SEO copywriting." Whether you're in the Web writing profession, or are considering hiring an SEO copywriting, you will learn...

Why Content Farms Are Here to Stay

April 25, 2011, 7:07 am
Much noise was made recently about Google taking a whack at so-called content farms - sites which apply industrial production techniques to the creation of content targeting the long-tail of the query distribution. This is a subject of huge interest to many Internet businesses, either because they advertise on the AdWords Content Network (and, by...

Sponsor message: Sign up for AdWords Advantage Online Seminar

April 25, 2011, 6:47 am
If you want to increase your AdWords profits, then the upcoming AdWords Advantage Online Seminar is a great place to start. The AdWords Advantage faculty is planning to share the latest mission critical secrets to pay per click advertising during 18 expert-led classes May 10-19, 2011. Read on to find out how you can learn the Top 10 Most Effective...

You’re not a social media expert, you’re just another schmuck with a Twitter account.

April 25, 2011, 3:57 am
There’s no denying that the web is full of snake oil salesmen, and with the explosion of social media, there is no shortage of charlatans looking to make a quick buck, this article helps you separate the wheat from the chaff.

What to do When Your Link Building Gets Stuck

April 25, 2011, 1:17 am
Sooner or later it is bound to happen. You or your SEO professional are in month nine of the year-long link building strategy and you've hit a wall. It feels like there are no more quality blogs to comment on, your list of directories to submit to is getting smaller and good, new ones increasingly hard to find and creating new content feels like...

7 NEW Tips for Running a Twitter Giveaway

April 25, 2011, 1:12 am
Posted by RobOusbey I've written before about running competitions for link building , but given the increasingly important role of Twitter in online marketing and SEO, it's time to address a popular mechanic: Twitter competitions. Historically, there were two particular reasons to run competitions through Twitter: firstly to increase the number...

The Theory Why Google Panda is a Good Move

April 25, 2011, 12:35 am
WebmasterWorld Members discuss the reasons why Google's Panda update might have been a smart move, despite the suffering and frustration.

Why Android is Still the Underdog to the iPhone

April 24, 2011, 11:21 pm
Android fans bask in the glow of the platform's 33 percent U.S. market share, which is 8 percentage points higher than Apple's iPhone share, according to comScore . But it's misleading. Everyone following this space closely knows there are well over 100 phones based on Google's operating system, compared to almost a handful of iPhones, only two of...

Google Defends Way It Gathers Phone Data

April 24, 2011, 12:48 pm
Research by a security analyst this week found that an Android phone collected location data every few seconds and sent it to Google several times an hour. Apple disclosed in a letter to Congress last year that its phones "intermittently" collect location data, and the company receives it twice a day.

Google Celebrating Children and Children's Stories With Doodles Worldwide

April 23, 2011, 12:26 pm
Google Doodle logos are popping up in various Google sites around the world. While they are all different, they share a common theme: children. Click to read the rest of this post.

Search Week in Review for April 23, 2011

April 23, 2011, 12:05 pm
Here's a recap of this week's columns and news stories for the week of April 17 to 23, as reported by Search Engine Watch.Click to read the rest of this post...

Google testing new URL location change in Australia search results

April 23, 2011, 10:36 am
Interesting discovery today, a search on www.google.com.au showed some different looking serps. I noticed Google has moved the location of the URL to the upper left hand side just below the title tag of the website before the description tag. It used to be below the description tag on the lower left hand side. It is quite interesting how...

Google Video Shows Easy Method To Transfer Videos To YouTube

April 23, 2011, 5:41 am
I received an email this morning from the Google Video team explaining how to transfer my videos from their hosting to YouTube and that the closing of this product on April 29 will not be happening. The email was a followup to a previous one detailing how to download the videos to my computer. Apparently a large number of users had asked Google...

Kate's Dress a Huge Success

April 22, 2011, 6:30 pm
by Claudine Zap Mystery solved: Kate's wedding dress, a glorious confection of [TKTKTK], was designed by none other than [TKTKTKTKTK]. See a picture of Kate in her wedding getup glory. Kate was great at keeping not just the look of the dress top secret, but the identity of the designer as well. Quite an accomplishment, considering every detail of...

Five Things to Watch for at the Royal Wedding

April 22, 2011, 5:30 pm
by Mike Krumboltz You've survived the hype, and now the big day is almost here. The wedding is, of course, all about Kate and William. But any self-respecting royal-watcher knows that there are a slew of subplots to be followed on April 29. Here, the top five things to watch for on the big day. The dress : This is a biggie. Whoever is in charge of...

Search News & Headlines Around the Web - April 22, 2011

April 22, 2011, 4:45 pm
Here's a roundup of today's other search news and headlines from around the web, sorted by category.Click to read the rest of this post...

New Study: Half Life of a Facebook Post

April 22, 2011, 4:09 pm
When you make a post on your company's Facebook page, you've got about an hour and 20 minutes before the post is out of sight and out of mind. This factoid and a few other interesting gems, comes from a study done by social media toolbar provider, Visibli. Their study indicated that Facebook posts get 50% of their likes in that first hour and...

The Royal Wedding Makes Use of YouTube

April 22, 2011, 4:09 pm
On April 29th, the world of social media will explode when the latest Royal Wedding takes place. The soon-to-be nuptials of Prince William and Catherine Middleton, which takes place at Westminster Abbey, is the first Royal Wedding to take advantage of the Internet and the forecast is easy to predict. There will be a run on Royal Wedding related...

Righthaven Wants More than Domains Now

April 22, 2011, 4:09 pm
Righthaven , the company that turned copyright lawsuits into a business model, had a claim dismissed by a federal court in Nevada last week. The judge said that the company's practice of requesting domain names from publications it deems infringers "fails as a matter of law and is dismissed". That's according to the Electronic Frontier Foundation...

Google Launches "News for You" - Personalized News Based on Recommendations

April 22, 2011, 4:02 pm
For the past few months, Google has been testing new news layouts in the wild. Today, they announced those tests are now official. If you're signed into your Google account, you'll now see "News for You" under the three "Top Stories" area. The stories in the News for You area are personalized and recommended based upon your Web search history....

Second Coming of Christ Aided By'Social Media?

April 22, 2011, 3:54 pm
It's Friday, which as you know allows for a certain latitude to talk about things that might be off the beaten path or might be a little weird or strange. Previously, Friday gave us the chance to discuss Rebecca Black's catapult in viral stardom . This week, the Friday Find is still odd, but contains much weightier implications. This Friday is not...

Second Coming of Christ Aided By…Social Media?

April 22, 2011, 3:49 pm
It’s Friday, which as you know allows for a certain latitude to talk about things that might be off the beaten path or might be a little weird or strange.  Previously, Friday gave us the chance to discuss Rebecca Black’s catapult in viral stardom.  This week, the Friday Find is still odd, but contains much weightier...

The Easter Bunny Explained

April 22, 2011, 3:39 pm
by Mike Krumboltz There are few traditions as mystifying as the Easter Bunny. For Christians, Easter Sunday marks the day that Jesus Christ was resurrected. So, how exactly did a giant rabbit come to be the symbol of this very religious holiday? It's a question that many have asked, especially over the past 24 hours. Online lookups for "easter...

The 5 Best Things in Social Media

April 22, 2011, 3:39 pm
This week: Twitter taxes, TweetDeck, Obama at Facebook, Foursqure Day's 3 million and Zillow goes IPO.

Easter Bunny Pictures Draw Nice Seasonal Traffic for Cheezburger Network

April 22, 2011, 3:22 pm
Traffic to Sketchy Bunnies is up 44% this week, a spokesperson for the Cheezburger Network tells WebProNews. That’s the site the company had just launched when we spoke with founder and CEO Ben Huh at SXSW last month. “It’s based on the site Sketchy Santas, which we purchased last year, and it’s about basically people in bunny suits,...

Get Bing Rewards Without a Bing Bar

April 22, 2011, 3:19 pm
Did you know that Bing has a rewards program? I didn’t and I belong to dozens of these things. Before now, though, I wouldn’t have bothered with Bing’s because you had to download a toolbar, but not anymore. The Bing Rewards Preview is a program that let’s you earn credits when you visit the Bing homepage and there’s...

Google Offers Sued by Walker Digital

April 22, 2011, 2:53 pm
Yesterday Google Offers, Google's foray into the deals marketplace, went semi-live with its beta version. Currently, deals are not yet being offered through the program, but users are able to sign up for email alerts for when the service begins dispensing deals. The beta version is only available for 6 areas right now, including Portland, NYC and...

Bing Rewards Integrated Directly Into Bing Search

April 22, 2011, 2:38 pm
Bing has announced expanded options for earning credits from its Bing Rewards Program. Bing Rewards is now integrated directly into Bing Web search. This opens it up to people using the latest versions of the Firefox, Chrome, and Safari browsers.Click to read the rest of this post...

Video: Cannes Lions 2011 - Interview with CEO - Phil Thomas

April 22, 2011, 1:58 pm
Were now just 8 weeks away from the Cannes Lions International Festival of Creativity , and were gearing up to travel to the south of France to hear the latest from advertising industry thought leaders and cheer on the winners of the awards. As weve done in previous years, Microsoft Advertising will be there sponsoring the event, speaking on the...

Google Webmaster Tools Provides Plugin for Self Hosted WordPress Sites

April 22, 2011, 1:11 pm
Google has released a new plugin that will help you verify your WordPress site in Webmaster Tools. Blogger users already know this was an option for Google-owned-blogger blogs. Now, it's an option for WordPress users as well. Bloggers who have a blog hosted on WordPress.com can't use the plugin just yet as it only works on self-hosted WordPress...

Yahoo: A Linux Company

April 22, 2011, 12:42 pm
These days it seems that Yahoo is resting comfortably in Microsoft's pocket. After all, Yahoo has forfeited the majority of its once great search empire - most notably through their web ads and search algorithm - to Microsoft's kingdom. That being said, there are some notable ways in which Yahoo is absolutely not a Microsoft .

Netflix Searches Soaring Says Google

April 22, 2011, 12:27 pm
It's not news that Netflix is crushing its competition within the world of streaming video. Almost a third of all paid streamed content in America is provided by Netflix. It's iron grip on the competition might become even stronger with the announced foray into the original content arena . It's also not news that Netflix is changing the way people...

Google Offers - Is Groupon in Trouble?

April 22, 2011, 12:07 pm
I'm sure you recall when Groupon turned down a reported $6 billion offer from Google a few months back. Many (not all) thought Groupon was crazy to turn it down, considering how many daily deal/offers sites have been coming out of the woodwork, and how easy such a concept is to replicate. Do you think Google will take over as the leader in...

Decade of Earth Day Doodles Get Google Animated in 2011

April 22, 2011, 12:03 pm
Google have raised awareness of Earth Day for the last 10 years with a new Doodle. The doodle designs have got more creative and complex with the years and have touched upon different planetary themes and concerns such as solar energy to polar ice caps. This month, known as Earth Month, Google has really put it's money where it's mouth is by...

Ad of the Week: Newcastle

April 22, 2011, 11:52 am
The ale for all that ails you.

Google Offers – Is Groupon in Trouble?

April 22, 2011, 11:51 am
I’m sure you recall when Groupon turned down a reported $6 billion offer from Google a few months back. Many (not all) thought Groupon was crazy to turn it down, considering how many daily deal/offers sites have been coming out of the woodwork, and how easy such a concept is to replicate. Do you think Google will take over as the leader in...

Apple's Cloud iTunes Beating Google Music to Market? Duh

April 22, 2011, 11:33 am
Reuters reported that Apple has finished its cloud-based music service and will launch it before Google in news that should come as a shock to no one at this point. Google has been rumored to be struggling coming to terms with music labels. Some say labels are squeezing Google, while others say Google keeps changing the program. Reuters meanwhile...

Twitter's New Log-out Page Promotes Mobile Apps

April 22, 2011, 11:18 am
Wednesday, Twitter launched a brand new homepage for users before they log-in. The emphasis on the new homepage is to "follow your interests," as Twitter wants to engage new users to be frequent, active users. Twitter has now updated their log-out page to promote the use of Twitter on the go with mobile apps. When you log out of Twitter on your...

How to Optimize Your PPC Campaigns with adCenter Quality Score

April 22, 2011, 11:13 am
In a previous post , we shared some of the details pertaining to adCenters soon to be released Quality Score (QS). This post will explain how advertisers can use QS to determine what optimizations will increase their competitiveness and success.

Twitter’s New Log-out Page Promotes Mobile Apps

April 22, 2011, 11:08 am
Wednesday, Twitter launched a brand new homepage for users before they log-in. The emphasis on the new homepage is to “follow your interests,” as Twitter wants to engage new users to be frequent, active users.  Twitter has now updated their log-out page to promote the use of Twitter on the go with mobile apps. When you log out of...

A new way to earn with Bing Rewards

April 22, 2011, 11:08 am
Since launching Bing Rewards in September, the Bing Bar has been the main way for members to learn about new offers to earn credits, track their credit balance and redeem their credits for Rewards. Weve received lots of feedback about the Bing Rewards experience and how to continue to improve it. One of the most frequent suggestions has been to...

Are Success and a Personal Life Too Much to Ask?

April 22, 2011, 11:03 am
It's human nature to strive for success. However, it's also perfectly natural for people to want a personal life. Because professional and personal lives are both very time-consuming, finding a balance between the two is a very big challenge. Can a person have both a personal life and success? Please share your thoughts. In spite of all the...

Should YouTube Have Gained Visibility From the Panda Update?

April 22, 2011, 10:45 am
Google’s global roll-out (in English) of the Panda update seemed to leave some of Google’s own properties on the winners list, along with a handful of video sites. YouTube, which falls into both categories was a clear winner, based on the data we’ve seen from SearchMetrics. Should YouTube be getting more search visibility in...

Guy Kawasaki and the Art of Enchanting Online Marketing

April 22, 2011, 10:32 am
What's the driving force behind effective online marketing? Is it self-centered promotional messages? Manipulation? A secret hard-sell method that social media won't reject? Nope. So what is it? According to bestselling author, entrepreneur, and Apple's former Chief Evangelist Guy Kawasaki, it's the art of enchantment , a very specific form of...

Google, Like Apple, Also Tracking Your Location

April 22, 2011, 10:32 am
This week's report that iOS devices contain a secret file storing users' locations and movements for up to a year has raised a lot of eyebrows. Reactions have ranged from sky-is-falling freakouts by privacy advocates to shrugs of the shoulders by those who have come to expect that they are never truly off-the-grid. If you aren't aware, earlier the...

What Visible Quality Score Isn't Telling You

April 22, 2011, 10:23 am
There is a metric named ‘quality score’ that appears for every keyword in your account. In terms of that quality score, the statement above is true.  But there are other ‘quality scores’ that are used inside the AdWords system to determine whether or not your ads are eligible for auctions, which position they appear in, and even how...

Google's Panda Update Adversely Affects UK Sites Too

April 22, 2011, 10:12 am
When Google made significant changes to its web rankings algorithm, many high profile U.S. based online companies were greatly affected. As the Panda update essentially bumped those sites which did not have original content, there were many business websites that took a ranking hit and moved down the scale in the search engines. Highly visible .

comScore Media Metrix Ranks Top 50 U.S. Web Properties for March 2011

April 22, 2011, 10:02 am
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for March 2011 based on data from the comScore Media Metrix service. Green lifestyles were top of mind for many Americans in March as the country took part in the annual Earth Hour (March 26)...

Google Offers Groupon Competition With Offers

April 22, 2011, 9:57 am
Google is playing the classic "if you can't buy'em, join'em" game with its new Offers service. The service is being rolled out Portland, OR (no surprise there), Oakland / East Bay, San Francisco as well as offering NYC Uptown, Midtown and Downtown editions. It's not a whole lot different than any other offer/coupon/deal site in that there will be...

Google News Gets More Personalized

April 22, 2011, 9:42 am
Google has done a lot in the past to make Google News more personalized. With the flow of information not slowing down in the slightest, personalized news consumption vehicles are becoming more important to readers. People want the news that matters most to them, while at the same time not missing anything important. These days, this is no easy...

RIM Can Weather the Initial PlayBook Storm

April 22, 2011, 9:27 am
While RIM's PlayBook is late to market, and is receiving a range of positive to negative reviews , RIM has the benefit of a large and loyal user base. Don't underestimate PlayBook interest in you enterprise just yet. Apple extends iPads beyond iPhone users A recent comScore report suggests that over 72.7 percent of iPad owners, don't own an...

Beasties Boys Go Viral

April 22, 2011, 9:25 am
We all know the Internet has fundamentally changed the way people are marketed to. Whether it’s a barrage of promotional tweets, online coupons, Facebook product pages, or the J.J. Abrams method of promoting a movie, without the Internet being such a strong conduit, these methods would have a hard time being feasible. Sure, the studio...

Facebook's Like Button Celebrates a Birthday

April 22, 2011, 8:46 am
One year ago, Facebook unleashed the Like Button to the internet community at the f8 conference. The Like Button, of course, allows people to share third party content that they find interesting, funny or for which they have some sort of affinity. The Like Button sprung out of Facebook's old "Share" button that pretty much did the same thing but...

3 Awesome Ways to Schedule Your Twitter Updates

April 22, 2011, 8:46 am
Through its power to connect people on a massive level - Twitter has essentially become the center of the online universe. If it were an atom, it would be the nucleus. If it were a town, it would be Main Street. Basically, it's a central communications hub for people all over the world. And ever since Twitter made it easier to share content on a...

Panda Reference in Google Earth Day Doodle

April 22, 2011, 8:31 am
One thing is clear, there are two Pandas in Google's doodle for Earth Day today. Whether that is an intentional reference to the recent Panda algorithm update is debatable. There are two of them, and there have been two roll-outs of the Panda update - one in the U.S. and then one globally (in English). Of course there are other animals that appear...

Health Advocacy Groups Use Online Portals to Connect

April 22, 2011, 8:31 am
Online marketing is not only for the profitable business sector, but many online health advocacy groups are also using online resources to make connections with the health community. The Pew Research Center recently conducted a study that showed how and to what degree online portals are used by health advocacy organizations. Groups are now...

Facebook’s Like Button Celebrates a Birthday

April 22, 2011, 8:27 am
One year ago, Facebook unleashed the Like Button to the internet community at the f8 conference.  The Like Button, of course, allows people to share third party content that they find interesting, funny or for which they have some sort of affinity. The Like Button sprung out of Facebook’s old “Share” button that pretty much did...

Concerned About Mobile Privacy? It's Likely That You Have None

April 22, 2011, 8:09 am
Marketers love data. You hear it all the time. The more data the better. The more you know the more you sell. The less the consumer knows the better (seems to be a theme unfortunately). If we could just get this one piece of information we could make gazillions. You know the drill. It's played over time and time again. What is happening more and...

28 Content Marketing Tactics to Attract, Engage & Persuade Customers

April 22, 2011, 7:52 am
Content Marketing is a near and dear online marketing tactic and there's been an explosion of attention and advice over the past year. SEOs and PR professionals are "seeing the light" if you will, of the value in creating and curating content that delivers value as part of their online marketing and public relations strategies. In an online...

Concerned About Mobile Privacy? It’s Likely That You Have None

April 22, 2011, 7:49 am
Marketers love data. You hear it all the time. The more data the better. The more you know the more you sell. The less the consumer knows the better (seems to be a theme unfortunately). If we could just get this one piece of information we could make gazillions. You know the drill. It’s played over time and time again. What is happening more and...

Wave Of Layoffs in Wake of Panda

April 22, 2011, 3:33 am
"Seeing a 40% decline in sales since Google adjusted its algorithm, online ergonomic-products retailer Ergo In Demand Inc. in Central Point, Ore., reduced its 17-person staff to five, moved to a 4,500-square-foot office space from one more than double in size and cut $4,000 in monthly software subscriptions. Many small but growing Web retailers...

Link Building is Reputation Management

April 22, 2011, 1:18 am
Online reputation management is the practice of monitoring the reputation of a person, brand, or company on the Internet. Everybody is online these days, looking for information about products and services. Therefore, managing your reputation online is extremely important in the business world. It's often mistaken that online reputation management...

Correlation Data for SEO and Social Media Analysis - Part 1 - Whiteboard Friday

April 22, 2011, 1:13 am
Posted by Aaron Wheeler One of the most helpful aids in doing SEO is knowing what factors actually affect your rankings. It seems obvious on its face, but not everyone prioritizes their SEO work with the knowledge of how changes to a site and link profile actually affect the SERPs. It's important to at least have some heuristics to use in pursuit...

Microsoft Announces New Leader For Advertising and Online Business, Frank Holland

April 22, 2011, 12:45 am
Microsoft Corp. today announced that Frank Holland, corporate vice president, has been selected to lead Microsoft's global advertising sales business, the Advertising and Online organization. Given the strategic importance of advertising sales to Microsoft, and the company's deep commitments to our advertising customers and partners, Holland and...

Amazon Cloud Outage Affected Major Sites

April 22, 2011, 12:31 am
We'd like to provide additional color on what were working on right now (please note that we always know more and understand issues better after we fully recover and dive deep into the post mortem).A networking event early this morning triggered a large amount of re-mirroring of EBS [Elastic Block Storage] volumes in US-EAST-1. This re-mirroring...

Confessions of a Content Farm Hand

April 21, 2011, 8:28 pm
Ex-Mahalo staffer recounts his journey from liberal arts grad to online seo hack to content strategist and the lessons he's learned about creating quality content that can stand the test of time and the wrath of the almighty algorithm update.

Two Thirds of Deal Buyers Return For More

April 21, 2011, 7:09 pm
Nearly two-thirds (64.6 percent) of daily deal buyers returned later to patronize the businesses where they used a daily deal and 60 percent spent more than the deal value while they were there the first time. How do you like them apples? We knew there had to be a reason deal sites kept popping up. They actually work! They actually bring in...

Apple, Google Caught Collecting User Location Data

April 21, 2011, 7:00 pm
Wall Street Journal: "...an HTC Android phone collected its location every few seconds and transmitted the data to Google at least several times an hour. It also transmitted the name, location and signal strength of any nearby Wi-Fi networks, as well as a unique phone identifier.Until last year, Google was collecting similar Wi-Fi data with its...

The Real Cost of the Free Sample

April 21, 2011, 6:04 pm
The free sample is a staple of marketing. Just spend an hour walking through Costco or perusing a money-saving mommy blog. Look at the number of people who will give up a Facebook "like" in order to get one or how many friend's email addresses they'll pimp out in return. The trouble is, free samples aren't free for the business who provides them....

Your fast pass through security

April 21, 2011, 5:38 pm
Webmaster level: All Security checks are nobody's cup of tea. We've never seen people go through airport baggage checks for fun. But while security measures are often necessary, that doesn't mean they have to be painful. In that spirit, we've implemented several major improvements to make the Google Site Verification process faster, more...

Top 8 Takeaways from ad:tech San Francisco

April 21, 2011, 5:18 pm
Getting social in real time.

Search News & Headlines Around the Web - April 21, 2011

April 21, 2011, 5:01 pm
Here's a roundup of today's other search news and headlines from around the web, sorted by category.Click to read the rest of this post...

Google Loses Linux Patent Suit To The Tune of $5 Million

April 21, 2011, 4:43 pm
A Texas jury recently ruled that Google infringed on an information storage and retrieval patent. The court verdict documents, filed last Friday, specify a sum of $5 million in damages are to be awarded to Bedrock Computer Technologies, LLC. The court has yet to decide on the injunction for which Bedrock had also asked.Click to read the rest of...

AT&T Files with FCC to Transfer T-Mobile Licenses

April 21, 2011, 4:33 pm
Today, AT&T began to make its case to the FCC regarding the proposed $39 acquisition of T-Mobile. Along with the requests to transfer licenses from T-Mobile USA to AT&T, the nation's largest mobile provider also filed a public interest statement suggesting the benefits that said merger would have for customers. According to AT&T's public policy...

You-Can-Lead-a-Horse-to-Water.ca '

April 21, 2011, 4:13 pm
Awhile back, a friend mentioned to me that she might be leaving a traditional law career in favor of setting up her own boutique law firm. Thinking of her business identity, I immediately thought " just in case, why not check out if her name as a domain name was available? Even if she didn't set up a website or go really hard at building a new...

Kindle For Android Upgraded for Honeycomb Tablets

April 21, 2011, 3:58 pm
Amazon announced a new update to its Kindle for Android app to bring new features specifically designed for Honeycomb and the tablet experience (like the Motorola Xoom). "We've taken all the features customers love about Kindle for Android, and created a beautiful new user interface and a seamless shopping experience tailored to the look and feel...

A Calico Cat Does the Dog Paddle

April 21, 2011, 3:27 pm
by Mike Krumboltz If cats could talk, this calico kitty would have a heckuva tail to tell. Last weekend, a soaking wet feline showed up on the shores of Governors Island in New York. Many believe the feline swam all the way from New Jersey a mile away. Never underestimate a cat who wants to get out of Jersey. Nobody is sure what happened exactly....

Epsilon and Other Data Breaches Prompt OTA Action

April 21, 2011, 3:27 pm
The Online Trust Alliance (OTA) has announced what it is calling the "Security by design" framework and related guidelines in response to recent data breaches of email marketing firms Epsilon, Cheetah Mail, Silverpop, Return Path, and others who had customer data compromised. "The OTA is reaching out to the email marketing community directly,

BlackBerry PlayBook Launch Sales Respectable

April 21, 2011, 3:12 pm
The BlackBerry PlayBook has received a lot of attention since its official release Tuesday. Much of this attention has been negative, and many felt that RIM's foray into the tablet market was destined to flop. Initial analysis by the Royal Bank of Canada Capital Markets paints a slightly sunnier picture for RIM. The Toronto-based bank projects...

comScore Introduces Total Universe Report, Enabling Publishers to Demonstrate Full Range of Site Activity Across Devices and Media Platforms

April 21, 2011, 3:02 pm
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the beta release of the comScore Media Metrix Total Universe report, which provides audience measurement for 100 percent of a site's traffic, including usage via mobile phones, apps, tablets and shared computers such as Internet cafes. This...

Google Offers Live in Portland; Coming Soon to NYC, San Francisco

April 21, 2011, 2:53 pm
Google Offers, Google's version of Groupon or LivingSocial, has launched in Portland, Oregon, and will soon offer daily deals from local restaurants and businesses in New York City (Downtown, Midtown, Uptown), Oakland/East Bay, and San Francisco. Click to read the rest of this post...

Earth Day Doodle Foreshadowed By Google With Massive Investments In Solar & Wind Energy

April 21, 2011, 2:48 pm
Every year, without fail, Google celebrates Earth Day and SEW has been on the lookout for how Google will honor it. Earth Day is tomorrow, April 22, but the Google Doodle has already been sighted in New Zealand, Australia, and India. You can get a preview of it below. Click to read the rest of this post...

Idol Talk: A Kiss Is Just a Kiss

April 21, 2011, 2:27 pm
by Vera H-C Chan Does planting a kiss on the Most Beautiful Woman get you " American Idol " votes? Likely not. Casey Abrams snuck a peck at the end of his Maroon 5 tune " part of the long-overdue theme of 21st-century songs. (Otherwise called "the present.") His performance let loose a foul streak from a pleased judge Steven Tyler, but James...

Google Offers Beta Goes Live

April 21, 2011, 2:27 pm
Google has announced via Twitter that its much anticipated deals service "Google Offers" has gone live. Google Offers Beta is kicking off with deals in Portland, Oregon. Google Offers was first announced a few months ago and people obviously predicted that it could be a huge competitor for services like Groupon and LivingSocial. @GooglePDX Google...

Google Panda Update Victim HubPages Tweaks Approach to Boost Search Visibility

April 21, 2011, 2:11 pm
HubPages, one of the big victims of Google's Panda update announced that it is making some changes aimed at getting back in Google's good graces to bring its content back up to a better level of search visibility. "Enhancing readers' experience on the site will improve our visibility with searchers, and reward those Hubbers who spend the time and...

89 Great Link Building Resources

April 21, 2011, 1:36 pm
Looking for some link building inspiration?  This post has 89 resources to inspire you!

Apple Stock Jumps, Following Impressive Earnings Report

April 21, 2011, 1:21 pm
Apple's stock is doing quite well today after the company released an impressive earnings report yesterday afternoon. The report for the record 2nd quarter included 83% revenue growth, and 95% profit growth. Revenue came to $24.67 billion with profit at $5.99 billion ($6.40 per diluted share). That's compared to the same period last year, when the...

UK Royal Wedding Will Be Televised Globally via YouTube

April 21, 2011, 1:19 pm
Hot on the heels of their latest 'Live' landing page, is the news that the BBC's coverage of the royal wedding will be streamed live on YouTube on The Royal Channel, dubbed "the Official Channel of The British Monarchy." It is with some humility that, in discussion with Google's PR team in the UK, SEW found out that this is an altruistic...

Rough Launch, But Color-full Future

April 21, 2011, 12:51 pm
iPhone mobile application Color recently had one of the most talked about startup product launches in a long time. A lot of that was due the fact that they raised $41M prelaunch , have a well-known team, and the mobile photo-sharing space is really hot. The other reason it was so talked about was because, for a $41M application, the product itself...

Online Marketing via Bartering With FavorPals

April 21, 2011, 12:36 pm
Marketing online, much like offline businesses alike, equates to providing a service or a product for which money is exchanged. Online businesses, new start-ups and established ones, are often in need of working capital to manage the business on a daily basis. Finding funds and locating institutional loans for which you qualify can be an .

Google Testing Instant Previews On Ads (Here’s What It Looks Like)

April 21, 2011, 12:08 pm
Google is testing a new feature that marries its Instant Previews with AdWords. The test gives searchers a chance to see the ad’s landing page without clicking on the ad.

Foursquare's Future: Predictive Check-Ins, Recommendations

April 21, 2011, 12:05 pm
Foursquare should be excited about its current success in the check-in sphere. Not only did they recently surpass 8 million users , but 4sq day on April 16th was an enormous hit, shattering records for check-ins on a single day and creating tremendous buzz by having major cities declare the day official. Speaking at the Girls in Tech event in San...

Google Autocomplete Offers Suggestions by the Word

April 21, 2011, 11:53 am
Google users will soon see a new twist on Google's autocomplete feature when typing longer queries. Google announced that autocomplete will begin serving up search predictions based on only part of your search. Autocomplete, which basically tries to predict or refine what you're searching for based on popularity of search terms, will focus on the...

Foursquare’s Future: Predictive Check-Ins, Recommendations

April 21, 2011, 11:51 am
Foursquare should be excited about its current success in the check-in sphere. Not only did they recently surpass 8 million users, but 4sq day on April 16th was an enormous hit, shattering records for check-ins on a single day and creating tremendous buzz by having major cities declare the day official. Speaking at the Girls in Tech event in San...

Google Earth Lets Users Browse Photos in New Way

April 21, 2011, 11:45 am
Google has launched a new photo browsing experience in Google Earth, which includes a new photo cluster feature. This is designed to make the browsing process quicker and easier. When you're looking at a location on Google Earth, you'll see photo icons scattered around (as pictured above). There are larger ones that show when there is a cluster to...

The new Google Analytics Beta – a detailed review

April 21, 2011, 10:47 am
Get up to speed on some of the new features of Google Analytics with this comprehensive article by Dan Barker.

How to Create Online Content Like an Immortal Renaissance Artist

April 21, 2011, 10:45 am
So you want your online content to get noticed, huh? Maybe you're an blogger that aspires to crack into the A-list crowd. Perhaps you're a promising author with an irresistible story idea. Or you may simply be an online freelance writer with big league dreams. Kudos if you are, because the exploding digital content universe needs you to be at your...

Walmart Purchases Kosmix Social Media Site

April 21, 2011, 10:45 am
Kosmix, a social media technology site, built a social platform that allows users to manage their social networks by filtering and organizing the material that comes through their news streams and updates. The company has also successfully developed a mobile technology platform for retailers and the retail industry. For online users, having that...

What’s New About Landing Page Policy? Google Responds

April 21, 2011, 10:44 am
Andrew Goodman asks Google for some clarification on their new way of communicating violations of its Adwords landing page policies.

If the green jacket fits...

April 21, 2011, 10:34 am
For golf enthusiasts like me, a trip to Augusta, Ga. in early April is as close as one can get to golf nirvana. The excitement begins the moment you drive down [ magnolia lane ] and approach the [ augusta national ] Clubhouse. In fact, there's probably no golf event that captures the world's attention quite like The Masters does every spring. The...

Will Facebook Kill Google?

April 21, 2011, 10:29 am
I was asked this question in an interview the other day. It's framed more provocatively than you or I might think about it, but interviews are like that. The answer was easy, because of the extreme nature of the question. Of course Facebook won't kill Google. But I don't say that because I somehow thing Larry P has the jump on Mark Z.-instead, I...

Microsoft Nokia Deal Signed, Bing in More Hands Next Year

April 21, 2011, 10:14 am
Back in February, Microsoft and Nokia announced a partnership , which would see the two companies working together to take on Apple and Google in the smartphone market. At the time, Nokia CEO Stephen Elop it's now a "three-horse race." The companies have now signed their agreement, ahead of schedule, allowing both parties to begin engaging with...

How a personal crisis shaped my business

April 21, 2011, 10:09 am
I don't typically write about personal "stuff" on the SEO copywriting blog. Marty Weintraub's post, " Manage Like You're Dying: A Humbled Entrepreneur's Reflections " inspired me. Thank you, Marty, for sharing your story so others can do the same. I'm going to tell you a story not many people know. Eleven years ago, my then-husband committed...

Is Your iPhone Logging Your Every Move?

April 21, 2011, 9:48 am
By whom and for what reason is undetermined, but data scientists Alasdair Allan and Pete Warden have discovered a tracking file within devices that operate on iOS 4.  Allan and Warden revealed their findings yesterday at the Where 2.0 location conference in Santa Clara, CA. The file is called consolidated.db, and is completely unencrypted and ...

You Couldn't Make It Up: The Dangers of Misunderstanding the Power of the Internet

April 21, 2011, 9:39 am
I recently wrote a guest post on why Common Sense is so vital within any SEO campaign as, unfortunately, this is something that seems to be dwindling in recent generations. So following on from that slightly, I want to discuss how the power of the internet has greatly affected lives across the globe; simply by misusing what is the most powerful...

How to Make Social Media Sites Work for You?

April 21, 2011, 9:39 am
Facebook recently surpassed tech giants like Google and Microsoft in customer engagement, the statement not only elicits awe but is also enough to prove the growing clout of social network marketing. If industry reports are to be believed, there are more social networking accounts today than the total number of people in the world, with 4.5...

How Can I Convince People of the Value of SEO?

April 21, 2011, 9:30 am
I have a client who was called by [one of those online Yellow Pages–type companies] that would build him a website for $39 a month, which he wants to look into. The website that he initially hired me for is not built yet. In other words, he is considering "firing" me.

Top Google Result Gets 36.4% of Clicks [Study]

April 21, 2011, 9:25 am
It's critical for websites to appear on Page 1 of Google, especially in one of the top three organic positions, as these spots receive 58.4 percent of all clicks from users, according to a new study from Optify. Click to read the rest of this post...

Blog Posts to Read for April 21, 2011

April 21, 2011, 9:14 am
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Social Meets Politics Millennials will play a large role in the 2012 election. This post includes information about how this age...

Amazon EC2 Server Issues Cause Web Havoc

April 21, 2011, 9:09 am
Amazon's Elastic Compute Cloud (EC2) service has caused a bit of disarray around the web as servers have failed. Among the sites/services affected are Foursquare, Quora, Reddit, and Hootsuite (ht: The Next Web ). The issues appear to be coming out of Virginia. Amazon is providing updates on its Amazon Webservices Service Health Dashboard . All of...

Avoiding Unscoped Work from Unreasonable Clients

April 21, 2011, 9:09 am
Have you ever had a dispute with a client? Most freelancers and contractors will answer this question with a resounding "no" because we tend to think of disputes as something which results in court proceedings....

Yahoo Postpones Roll Out Of Microsoft's Ad Programs Outside of U.S.

April 21, 2011, 8:55 am
Yahoo Inc. launched its Internet search partnership with Microsoft Corp. in the U.S. last year with the hope that the alliance would reverse a long decline in ad revenue it gets from search requests. But the deal so far isn't generating as much ad revenue per search as Yahoo envisioned. Revenue guarantees included in Yahoo's contract will force...

Blekko Adds Facebook Comments To Its Search Results

April 21, 2011, 8:51 am
Considering that the Facebook News Feed has become an extremely popular source for link-sharing, updates, and social commentary and Facebook Connect now practically blankets the Web, the social network is a logical partner for Blekko. And it gives it that much-envied social flair it had been lacking. But, how does it work? Using Blekko's Facebook...

Google Chrome Integrates "Safe Browsing" for Malware Protection

April 21, 2011, 8:38 am
Google Chrome, the web browser from the search engine giant, is growing at a rapid pace - competing for a top position in Europe and breaching past the 10 percent point in the United States. Beyond Google's (sometimes shameless) promotion of the product, the benefits of the browser have been much of what draws a .

The Top 10 Things to Consider When Searching for a Professional SEO Company

April 21, 2011, 8:23 am
Nowadays, it seems that everyone does search engine optimization, or at least make the claim. But it's more than just developing good content and slapping on a few meta tags. True SEO takes a lot of research, implementation, monitoring, and time. It truly is its own service. I suggest seeking out a company that specializes in SEO for the best...

Blekko Deepens Facebook Integration as Google Continues to Ignore It

April 21, 2011, 8:23 am
Blekko is now including integration with Facebook Comments in its search results. Users who login with their Facebook accounts can communicate Based on the comments we received on a recent article about the potential Facebook data could have in Google results, a lot of people don't see any value in that. When asked about Blekko's take on this,...

Heightened Senses: Optimizing Beyond SEO

April 21, 2011, 8:23 am
If you're looking for something close to a top ten or link bait post talking about some cut-throat SEO strategy, then I highly suggest that you close this window now and go on with your day. On the other hand, if you're looking to understand SEO from a deeper perspective, then you might find this article quite interesting and refreshing.

Google Coupon Service Offers Is Live

April 21, 2011, 8:17 am
It appears that Googles coupon service Offers, is live, starting in in Portland, Oregon. You also have the ability to subscribe to deals in areas within New York City, Oakland and San Francisco. On the landing page of the Offers site, you are greeted with this Google Offers BETA is starting in Portland, Oregon. Get 50% off or more at places youll...

Analyzing Google Panda For Sites That Don't Fit The Mold

April 21, 2011, 7:25 am
The point of this thread is to pick out the sites from those lists which DO NOT fit that mold, sites which it's not obvious why they lost, and figure out why they were hit.In doing so, maybe we'll understand why Panda has hit so many here who don't seem to deserve it either.

Social Media for SEO vs. Customer Engagement

April 21, 2011, 7:07 am
During an internal discussion at TopRank Marketing , the topic of defining social media came up and one area of interest was the difference in outcomes when it comes to incorporating both social media and search engine optimization. The social media tactics and expected outcomes when used for a SEO program are very different than social media...

In Europe, Apple iOS Ecosystem Twice the Size of Android When Accounting for Mobile Phones, Tablets and Other Connected Media Devices

April 21, 2011, 6:22 am
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of an EU5 (UK, Germany, France, Spain, and Italy) study of media tablet owners, based on data from the comScore MobiLens service. The report includes comScore's first publicly available data showing demographics and other characteristics of users of...

UK Online Gambling Insights

April 21, 2011, 6:12 am
Spring is here, the sun is out (for a while at least) and summer is fast approaching. The Royal Wedding is just around the corner and thousands are counting down the days to the extra bank holiday. Whilst the majority of the UK enjoys staying in the country, many will enjoy taking the opportunity to travel and Im off to Las Vegas! With Las Vegas...

Keep Your SEO Success Going!

April 21, 2011, 6:07 am
The most important thing to realize about search engine optimization is that it's different than other marketing methods. Unlike traditional promotions or pay per click ads, which can provide quick results, SEO takes time. It's a long term building process and it sometimes takes many months to see results. It's not a strategy that can be tested...

Google Places Hotline Number Seen In the Wild!

April 21, 2011, 1:50 am
While I know complaints about Google Places complete lack of support to cut through its mess of duplicate listings, spam, misinformation etc falls on deaf ears at the Googleplex, it doesn't mean that there is NO way to get in touch with someone about this critical component of local search. In a blog post from yesterday Google Places Community...

Asia Perspectives - Adam Hemming

April 21, 2011, 1:50 am
Last month Microsoft Advertising Asia had the chance to catch up with Adam Hemming from ZenithOptimedia. Adam notes that theres been a recent shift in how marketers approach advertising, and that they are starting to understand a little bit more that the key benefit of digital is in enabling consumers to actually engage with campaigns because...

Keyword Research: Pro Boston Preview

April 21, 2011, 1:37 am
There are sexy topics in SEO (ex. link building, Panda, ranking, analytics) [hush, those are sexy to nerds like me], and then there are those topics that are good old standbys. The foundational items that we all have to do but no one really looks forward to doing. Some get their interns to do this kind of work, or pay someone somewhere else to do...

Found Success With Your SEO? Great- Keep Going!

April 21, 2011, 1:09 am
The most important thing to realize about search engine optimization is that it's different than other marketing methods. Unlike traditional promotions or pay per click ads, which can provide quick results, SEO takes time. It's a long term building process and it sometimes takes many months to see results. It's not a strategy that can be tested...

Post-Panda, Your Original Content is Being Outranked by Scrapers & Partners

April 21, 2011, 1:04 am
Posted by BryanCrow This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. A weird thing has happened as a result of panda. Something you might have expected Google's Search...

Yahoo Search Revenue Continues Slide

April 21, 2011, 12:49 am
During Yahoo's earnings report Carol Bartz tried to push the recent slide in Yahoo search revenue off on Microsoft. Danny Sullivan refuted that idea by saying that the real reason may be that Bing organic results are better thus making it less likely for a searcher to click on a paid ad. Either way, there is no denying that Yahoo Search is having...

Google M&A Fortune-telling Merry-go-round

April 20, 2011, 11:13 pm
Anyone else think Google will become more or less acquisitive with Larry Page as CEO? Page replaced Eric Schmidt at the controls April 4. Since that time, the company only announced mobile music startup PushLife as an acquisition, but the company has $36.7 billion in cash to play with in M&A and investing in wind farms and solar towers and such....

Web Manager's Guide To SEO Strategy

April 20, 2011, 10:22 pm
When your boss/client asks you why your web site can't be found in Google, what are you going to say? You should prepare, because, eventually, that question will be asked. Should you cross that bridge when you come to it? Employ an SEO specialist to "do some stuff", after launch, in order to get the site ranked? Isn't SEO just another marketing...

Emerging Markets and the Next Billion Consumers - Advertisers Get Ready!

April 20, 2011, 7:01 pm
Recently, a fundamental shift and rebalance in the global economy has taken place bringing new opportunities for brands and different ways of working (new models and new working styles) to life. India has the fastest growing ad spend predicted in CY11-12 at 18.5%, China following with 12.5%, and Brazil and Russia just behind them with 11% (source:...

Kate Middleton Places Third in Beautiful Royals Poll

April 20, 2011, 6:30 pm
by Claudine Zap Kate Middleton is officially one of the "beautiful people." Her place was confirmed by a poll by the dating website BeautifulPeople.com , which surveyed no less than 127,000 people to judge the prettiness of the princesses. The princess bride, who becomes British royalty when she marries Prince William, came in a notable third out...

6 Themes your Green Business should use

April 20, 2011, 6:30 pm
Marketing for any business provides both a great challenge and a substantial expense. The challenge is far greater for socially responsible or charitably-oriented organizations, however, since marketing is often well beyond the early-stage budget. image credit: http://technomarketer.typepad.com You don't get to sleep on this job. However, there...

How Social Media is Changing the Traditional Marketing Mindset

April 20, 2011, 5:55 pm
I have been with StepForth for just over two months now working as the Sales and Marketing Assistant. I had just graduated from university and thought I knew a thing or two about Marketing. Little did I know the Marketing being communicated in university classes was really more of a "History of Marketing." What was taught was interesting:...

eBay Inc. to Acquire WHERE

April 20, 2011, 5:45 pm
At eBay Inc.'s analyst day in February, we made it clear that we may acquire companies for many reasons, including their talent or technology. We reached an agreement today to acquire a company that delivers both talent and technology, WHERE based in Boston, MA is a leading location media company and local discovery mobile application. WHERE .

Google Tests Instant Ad Previews

April 20, 2011, 5:37 pm
After pushing out Instant Previews for mobile and video, Google is now testing Instant Ad Previews, allowing Google users to preview the landing page before clicking on an ad to visit the site.Click to read the rest of this post...

Search News & Headlines Around the Web - April 20, 2011

April 20, 2011, 4:56 pm
Here's a roundup of today's other search news and headlines from around the web, sorted by category.Click to read the rest of this post...

IntoNow Offers Coupons for Commercial Checkins

April 20, 2011, 4:54 pm
Imagine if you could make a TV commercial "clickable." IntoNow has taken the first step with their new feature which allows you to check-in to commercials in return for a prize. First up is Pepsi MAX with their "Clubhouse in the Corn" commercial. When you see the commercial on TV, you activate the IntoNow app on your phone. The app uses SoundPrint...

eBay Gets into Geo-Location Market with Company Buy

April 20, 2011, 4:09 pm
eBay is about to branch out into the geo-location and deal market with the acquisition of a company called Where. The "Where" phone app, helps you find the best places to eat, drink and be merry based on your current location. They also run an ad publishing network that specializes in hyper-local ads. Where has been around since 2004, and is said...

iPhone Sales Drive Massive Revenue and Profit Growth for Apple

April 20, 2011, 4:09 pm
Apple released its second-quarter financial results today. This includes a record March quarter driving 83% revenue growth, and 95% profit growth. Second quarter revenue came to $24.67 billion with profit at $5.99 billion ($6.40 per diluted share). For the same period last year, the company reported 13.50 billion revenue and $3.07 billion profit....

The Media Network Is Alive and Well

April 20, 2011, 3:13 pm
The media network has taken a battering of late, but whats new. Since their inception networks have had the finger pointed at them for their cowboy tactics, high margins, cookie bombing, dogey inventory youve read the stories. Now its the advent of new technologies and trading models; Agency Trading Desks, Data Management Platforms (DMPs), Demand...

Thou Shalt Not See the Dress

April 20, 2011, 2:33 pm
by Mike Krumboltz Weddings have a lot of weird rules and traditions. Among the most peculiar: the unwritten rule that states the groom shall not see the bride's dress before she walks down the aisle. For most people, this isn't really an issue. But when you're Prince William and Kate Middleton, and every aspect of your wedding is being covered six...

TiVo Wins DISH Network Court Battle Over DVRs

April 20, 2011, 2:18 pm
A federal appeals court decision that would order DISH Network and parent company EchoStar to shut down DVRs due to their infringement upon TiVo patents, was upheld in a ruling today. DISH Network subscribers, before you freak out, you should know that this only applies to some older models, so there's a good chance it won't affect you at all....

Blackberry Desktop Manager for Mac Doesn't Support PlayBook

April 20, 2011, 2:18 pm
Since the BlackBerry PlayBook became available in stores yesterday , there have been a string of complaints and notable issues with the device. Many were frustrated by the device's lack of native email and calendar apps, but those concerns were slightly assuaged by the Bridge App which allowed users to seamlessly connect their new PlayBooks to...

5 Questions with MNI's Rob Reif

April 20, 2011, 2:18 pm
President of Time Inc. unit gets social about local targeting.

Blackberry Desktop Manager for Mac Doesn’t Support PlayBook

April 20, 2011, 2:10 pm
Since the BlackBerry PlayBook became available in stores yesterday, there have been a string of complaints and notable issues with the device. Many were frustrated by the device’s lack of native email and calendar apps, but those concerns were slightly assuaged by the Bridge App which allowed users to seamlessly connect their new PlayBooks...

A Look at Online Identity

April 20, 2011, 2:03 pm
Have you ever really looked at what's in your wallet? I don't mean in the "I need to pay for the pizza" kind of way, but in a more contemplative manner asking, "what exactly do I have in here anyway?" The stuff in my wallet is pretty typical - my California driver's license, a photo of my wife, a couple of debit cards, three or four credit cards,...

PayPal and Discover Team on Person-to-Person Payments

April 20, 2011, 2:03 pm
Last Fall at Innovate 2010 we previewed our work with Discover that would allow Discover Cardmembers to send money for free to just about anyone. This week the service stated to roll out so that Discover Cardmembers can start sending money to any person using only the recipient's email address or mobile phone number. The sender doesn't even need a...

GUESTPOST: Cause-Based Social Media and the Power of Acquaintance

April 20, 2011, 1:57 pm
Everybody remembers their first time and mine was January 15, 2009.

Panda Update (UK): Who Got Two Black Eyes From Google? [Infographic]

April 20, 2011, 1:53 pm
Google UK's Panda update shook a lot of website categories in it's search for 'high quality' content. We were interested to know what kind of sites saw the biggest 'visibility' drops so we categorized the data of the top 100 sites that lost search positions according to data released by SearchMetrics. The panda update was one of the first...

The Dirty Little Secret of Conversions: It's About Relationships

April 20, 2011, 1:42 pm
by Stoney deGeyter There are a lot of things that go into operating a successful business. But, when it's all said and done, the thing that really matters most is building relationships. Sure, your customers are concerned about price, quality, service, etc., but the most successful businesses are those that work to create some kind of strong...

Attention Walmart Shoppers: Social Media Are In Aisle K

April 20, 2011, 1:42 pm
Walmart announced the purchase of Kosmix - "a social media filter aggregating information by topic from Web sites, Twitter messages and other sources in real time -- a potentially important new way to give shoppers information, and get it from them," the New York Times reported. Kosmix, a start up based in Mountain View, California, was founded...

Social Media Updates Too Taxing On Your Brain?

April 20, 2011, 1:27 pm
It's hard to be witty all day, every day. Sometimes you just lack inspiration for that perfect Tweet, or that amazingly clever Facebook status update. Are you craving a re-tweet or 50+ likes? Two new web applications might be able to help. If you are too lazy to think of a something new to tweet about, but have a reputation to uphold as a purveyor...

Google Earth Builder Launched For Businesses

April 20, 2011, 1:27 pm
Google has launched Google Earth Builder , a tool to enable businesses to use Google's cloud to manage geospatial data, create custom map layers, and share Google Earth/Maps layers. Organizations can scale services for traffic spikes, reduce server costs, and control source data and attribution, according to the company . "Whether you have...

Idol Talk: State vs. Federal Powers

April 20, 2011, 1:12 pm
by Vera H-C Chan A rebellion of sorts broke out on the last " American Idol ." Record producer Jimmy Iovine , the chairman of Interscope Geffen A&M Records, has been giving weekly, behind-the-scenes drillings to the contestants. Although the likes of young Lauren Alaina followed his scripture, just-as-young Scotty McCreery and Casey Abrams...

New Twitter Homepage Launched

April 20, 2011, 12:57 pm
Twitter launched a new home page today, for new users (and those who are not logged in). The new landing page places a great emphasis on "following your interests." Since co-founder Jack Dorsey's return to day-to-day operations at the company, he has emphasized the need for Twitter to make people understand how the service can be useful to them....

The Anatomy of a Perfect Landing Page

April 20, 2011, 12:52 pm
I absolutely love design tips and I think this could be really helpful for those of us that need a guide on creating catching and classy landing pages for our websites.

Online Only News Site Wins Top Pulitzer Prize For Reporting

April 20, 2011, 12:43 pm
The debate about the legitimacy of news bloggers has been settled. ProPublica, a web-based independent investigative news organization, has received the Pulitzer Prize for its reporting on Wall Street leading to the financial crisis. The judges praised the way journalists Jesse Eisinger and Jake Bernstein used online tools "to help explain the...

Yahoo! Search Trends: Earth Day 2011

April 20, 2011, 12:11 pm
As Earth Day approaches, the three R's (reduce, reuse and recycle) take a back seat to more revolutionary technology as searches on Yahoo! Green for "recycling" are down 56% this month compared to the same period in 2010, and down 93% from 2009. Online searches indicate that the recent nuclear crisis in Japan is making consumers think about...

Infographic of the Week: Mobile Use Inside and Outside the Home

April 20, 2011, 12:11 pm
According to a Yahoo! and Nielsen study on mobile usage, the vast majority of mobile users access the mobile internet both inside and outside their homes. The study even uncovered how many of you admit to surfing the mobile web while, um, in the potty.

iPhone Tracking and Recording Your Movements

April 20, 2011, 11:21 am
Attention: You are being watched. By whom and for what reason is undetermined, but data scientists Alasdair Allan and Pete Warden have discovered a tracking file within devices that operate on iOS 4. @aallan Alasdair Allan Your iPhone is recording you movements, more on the @Radar, http://oreil.ly/fTCSe8 , and the The @Guardian,...

Kindle Library Book Lending Coming Soon from Amazon

April 20, 2011, 11:06 am
Amazon announced today that it will be launching a Kindle initiative later this year that will let users borrow Kindle books from libraries - 11,000 of them in the U.S. The project will even let users check out Kindle books , and save annotations and bookmarks, which will be preserved if the book is checked out again in the future. Pretty cool....

Poker Domains to be Restored for Money Returns

April 20, 2011, 10:51 am
Well, this is good news. The U.S. Attorney for the Southern District of New York has just released a statement detailing agreements reached between the U.S. government and embattled online poker sites PokerStars and Full Tilt Poker. The poker sites have agreed to enter domain-name use agreements with the United States. As part of this agreement,...

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April 20, 2011, 10:51 am
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Facebook Allowing Too Much Free Speech?

April 20, 2011, 10:36 am
Today's a big day for Facebook. President Obama will be doing some kind of town hall function at the Facebook headquarters as he seeks to reach into the pockets of the rich through more taxes.

Philadelphia Phillies Sign Robot Pitcher?

April 20, 2011, 10:36 am
Apparently, having the best pitching rotation in Major League Baseball isn't enough. In order to address that desire for more, the Philadelphia Phillies have signed a new member to their pitching staff, one that could change the balance of power in baseball for years to come. Instead of depending on delicate, organic entities to collect pitching...

Google's Eric Schmidt Gets $1.25 Million Raise

April 20, 2011, 10:30 am
It's good to be Google's Executive Chairman. When Eric Schmidt handed over the reigns to Larry Page on April 4 as Google CEO, Schmidt's token $1 yearly salary ballooned to a $1.25 million base salary per year, with the ability to earn a bonus of 400 percent of his base salary -- up to a maximum bonus of $6 million, according to this SEC filing....

Google Drops Dead Videos Weight

April 20, 2011, 10:20 am
Google is running two major video sharing websites. The first is what most people think of when they think of videos on the web (as well as top methods for wasting countless hours that should be spent on more productive tasks): YouTube. The second is Google Videos, which many denizens of the web have never .

Google Toolbar 7 Gives Internet Explorer Google Instant

April 20, 2011, 10:20 am
Google launched a new version of the Google Toolbar for Internet Explorer. Google Toolbar 7 brings Google Instant and some new personalization features to the table. "If you've used Instant on google.com or in Chrome, you'll be right at home with Toolbar Instant," says Google's Allen Huang , Associate Product Manager on the Toolbar. "Just start...

Google Toolbar 7 Gets Google Instant Predictive Search

April 20, 2011, 10:05 am
Google April 19 jazzed up Google Toolbar 7 for Internet Explorer with Google Instant, the company's predictive search technology. Google Instant surfaces search results to users as they type their require, eliminating the need for users to hit the enter button. You'd be surprised how much time this saves users, who spend 9 seconds on average...

A Multi-Vendor Approach to Handling Today's Content Management Requirements

April 20, 2011, 10:05 am
Here is an interesting report I received from Forrester, Plan your ECM Strategy For Business, Persuasive, Transactional, And Foundational Needs by Stephen Powers and Alan Weintraub with Matthew Brown and Anjali Yakkundi. They note that enterprises are now struggling under increasing volumes of varying types of content (aka multi-channel...

uTorrent 3.0 Beta Now Available

April 20, 2011, 9:50 am
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A Multi-Vendor Approach to Handling Today’s Content Management Requirements

April 20, 2011, 9:48 am
Here is an interesting report I received from Forrester, Plan your ECM Strategy For Business, Persuasive, Transactional, And Foundational Needs by Stephen Powers and Alan Weintraub with Matthew Brown and Anjali Yakkundi. They note that enterprises are now struggling under increasing volumes of varying types of content (aka multi-channel...

4 Ways to Keep Your Lifeless Blog from Boring Your Readers to Tears

April 20, 2011, 9:35 am
You'd better sit down. I want to tell you something, and you're not going to like it. Your dreary blog is putting me to sleep . I just visited your site, gave it the requisite three seconds of my attention, and found myself in Dullsville. Nothing grabbed my eye. No headline inspired me to read. No images drew me in. And here's the thing: I'm not a...

Is Social Media an Empty Tech Revolution?

April 20, 2011, 9:34 am
An interesting take on the social media industry and how it might impact advertising and marketing in the long run.

Google Map Maker: User Generated Tagging of Live Google Maps

April 20, 2011, 9:29 am
Google has opened up Google MapMaker to all Google Account users to edit any spot in the United States. With the philosophy of "you know your neighborhood best," Google wants everyone to jump online to tag their favorite bike paths, coffee shops, college buildings and more.Click to read the rest of this post...

eBay Buys WHERE to Expand in Local and Mobile

April 20, 2011, 9:15 am
eBay announced today that it has agreed to acquire location media company WHERE in an effort to better position eBay in the local and mobile commerce spaces. “Local commerce companies like WHERE are blurring the lines between in-store and online shopping,” said PayPal’s Amanda Pires on the company blog. “By giving people...

New Chrome-Like Look to Google Toolbar for IE

April 20, 2011, 9:01 am
Google sure knows how to make the best of a situation. While Internet Explorer continues to lose ground in the browser wars, Google has added features to their Toolbar 7 for Internet Explorer that can make an IE user’s Google experience look a lot like as The Next Web puts it, a mini-Chrome. The biggest introduction to the toolbar is Google...

How to Convert a Website into an Ebook

April 20, 2011, 9:00 am
Writing for blogs lends itself to many useful possibilities. You're regularly updating them with fun and informative content, which makes for a fantastic resource for anyone who comes across it. However, if you've been thinking about creating an ebook from the same kind of niche, you may be lost as where to start. Well, the best place to begin,...

Credit Card Shopping More Prevalent As U.S. Consumer Economic Sentiment Improves

April 20, 2011, 8:50 am
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its annual Online Credit Card Report, which provides a comprehensive look at the U.S. online credit card industry over the past year. The report focuses on shifts in the industry related to improving consumer perceptions of the economic environment, card...

"Poker Players Are Victims" Says Raymer

April 20, 2011, 8:45 am
The relationship between online poker players and bricks and mortar poker players is often times a complicated one. While some professional players have embraced the online game in both advertising and by playing on the sites themselves, some have yet to give online players legitimacy. Following last Friday's online poker indictments, many...

TMobile Brings VoIP To Facebook

April 20, 2011, 8:45 am
While the future of TMobile may still be undecided, at least in relation to the AT&T merger, that hasn't prevented the company from moving forward on various projects. The latest involves bringing free Voice over IP services to Facebook, which should facilitate Facebook's ongoing transition from social media platform to a "one-site-does-it-all"...

“Poker Players Are Victims” Says Raymer

April 20, 2011, 8:36 am
The relationship between online poker players and bricks and mortar poker players is often times a complicated one.  While some professional players have embraced the online game in both advertising and by playing on the sites themselves, some have yet to give online players legitimacy.  Following last Friday’s online poker indictments,...

iPhone 5 Release Date Now Rumored to Be in September

April 20, 2011, 8:29 am
It had been rumored that the next version of Apple's iPhone would begin production in September , making the release likely for late in the year or early next year. This was based on rumors from the supply chain. Now, Reuters is reporting that the phones will actually ship in September according to "three people with direct knowledge of the...

SEO content marketing roundup, week ending April 20th

April 20, 2011, 8:24 am
Maybe it's due to the tax season, but there seems to be a lot of number crunching going on in this week's latest and greatest web writing news. From content marketers trying to make sense of data and social media marketers measuring returns on relationships, to the SEO and search community analyzing the relative impact of social influences,...

"But I don't LIKE Facebook and Twitter" Makes No Sense To Me'

April 20, 2011, 8:14 am
"But I don't LIKE Facebook and Twitter" Makes No Sense To Me' To which my response is always "But do you like generating new leads and making sales?" There are still tons (tonnes for my Canadian friends) of people out there that don't use social media as a business tool because they don't like it. Yes, building your business should be fun and...

Beefing up goo.gl with new features

April 20, 2011, 8:04 am
(Cross-posted on the Social Web Blog ) Since we launched our URL shortener goo.gl last September, we've been lucky enough to build a thriving and growing community of passionate users who aren't shy about letting us know when something could be better. We appreciate the feedback, and today we've completed a series of feature rollouts aimed at...

Google Panda Update UK - Caution with Price Comparison Data

April 20, 2011, 7:31 am
The price comparison sector's Pandalization is epic according to SearchMetrics and Sistrix data, but State of Search's Nichola Stott argues that this could be a bit overblown and may not be as volume and revenue limiting as previously thought.

Google Test: Multiple Meta Descriptions Work as Expected, Social Search Does Not

April 20, 2011, 3:21 am
A few weeks ago Shark SEO posted an intriguing experiment about multiple meta descriptions . To be more exact, he experimented with adding more than one meta description into a single meta description tag. One or more actual meta descriptions would exceed the meta description display character limit of approx. 165 characters. Why would you want to...

Keep Your Keywords Page Specific

April 20, 2011, 2:06 am
For most websites, the page that draws the most amount of traffic is the home page. It makes sense; the homepage is you introducing your website to the visitor. It's the face of your online brand and is often the page that gets linked to by outside sources. But you shouldn't put all your eggs in one basket and stuff all your keywords onto the...

YouTube Transcoding Videos Into Open Media WebM Format

April 20, 2011, 1:59 am
...all new videos uploaded to YouTube are now transcoded into WebM. WebM is an open media file format for video and audio on the web.As we work to transcode more videos into WebM, we hope to reduce the technical incompatibilities that prevent you from accessing video while improving the overall online video landscape.Transcoding all new video...

Why Rank Checking is Still Useful

April 20, 2011, 12:50 am
There's not a complex mathematical formula that is needed for one to understand the basic math associated with SEO. It boils down to something like: Traffic + Conversions = $ That's a pretty easy way of looking at it, and it sort of ignores some of the variables that might go into it like: targeted traffic no so targeted traffic conversion rate...

Asia Perspective - Adam Hemming

April 19, 2011, 11:09 pm
Adam Hemming, General Manager, ZenithOptimedia Date of interview: Wednesday, 16 March, 3:00 p.m.

Google's Panda Key Algo Changes Analyzed

April 19, 2011, 10:09 pm
"WebmasterWorld Members review the key algo changes as a result of the Google Panda pandemonium."

8 Easy Wins for On-page SEO

April 19, 2011, 9:48 pm
Posted by Dr. Pete Even the best advice is useless if you cant put it into play. As a consultant who started his professional life as a coder, I always try to consider the effort and cost of implementing any changes I advise. Dont get me wrong some difficult changes have to be made, despite the pain. Usually, though, there are a few easy wins...

What's New About Landing Page Policy? Google Responds

April 19, 2011, 8:07 pm
Google has quietly rolled out an update to how it communicates violations of its landing page policies . The official update was posted recently on the Inside AdWords blog. The key point is that there is now a more explicit distinction between quality issues and policy violations . In the past, Google's terminology was unclear, so the two seemed...

Music Tuesday: Record store clerks cut loose in YouTube and Coachella highlights

April 19, 2011, 7:11 pm
It's Music Tuesday , and new albums are hitting the shelves from Gorillaz , Eliza Doolittle , Lenka , I'm From Barcelona and many more artists this week. Over here, we're still recovering from the epic cascade of music that was Coachella . Relive the festival - and check out this week's offerings on youtube.com/music . Record store clerks cut...

Create Online Surveys: Guide To The Best Free Services

April 19, 2011, 7:00 pm
Are you looking for a web-based service that allows you to create and publish a professional online survey? Do you need to create an online survey but are not too sure about what service to use? In this MasterNewMedia guide you can find the best available online survey services and some information to help you choose your ideal one. Photo credit:...

Where Do Consumers Go for Product Reviews? Not Social Media

April 19, 2011, 5:05 pm
Going online to research a product before you buy it is something nearly everyone does at least a few times a year. People look up everything online, especially high-tech items, clothing, cars, and even DVDs and CDs. And you can bet that what they read online is influencing which item they buy and who they buy it from. But where do people look for...

Search News & Headlines Around the Web - April 19, 2011

April 19, 2011, 4:59 pm
Here's a roundup of today's other search news and headlines from around the web, sorted by category.Click to read the rest of this post...

BlackBerry PlayBook Bridge App Unavailable For AT&T Customers

April 19, 2011, 4:30 pm
As we reported earlier, the BlackBerry PlayBook officially went on the market today . One of the most talked about issues with the tablet was its lack of native email and calendar clients. It seems pretty clear that the PlayBook tablet plays best when paired with your BlackBerry smartphone with a "Bridge" application. People can use this app to...

Yahoo Earnings Report Released

April 19, 2011, 4:30 pm
Yahoo just posted its first-quarter results. Revenue excluding traffic acquisition costs was down 6% from the year-ago period at $1,064 million. This is primarily due to the revenue share related to Yahoo-Microsoft deal, the company says. Year-over-year revenue was otherwise flat. "We are solidly executing toward our plan for returning Yahoo! to...

30% of All YouTube Videos Make Up 99% of Views

April 19, 2011, 4:15 pm
YouTube announced today that it is transcoding all new videos into the WebM format, as well as other supported formats , which include MPEG4, 3GPP, MOV, AVI, MPEGPS, WMV, and FLV. In the announcement, they say they are working to transcode the rest of the YouTube catalog. "Given the massive size of our catalog - nearly 6 years of video is uploaded...

Google May Be Penalized One Million Euros in the Netherlands

April 19, 2011, 4:15 pm
It's little surprise that I'm here announcing that Google is getting in trouble for Street View again. After all, I make just such an announcement a few times a month. It seems to be the same old routine as government representatives condemn Google for the collection of router data, taking pictures that people may not want to have displayed on the...

Frey, Glass, and Blair: Where Are They Now?

April 19, 2011, 4:00 pm
by Mike Krumboltz The recent "60 Minutes" story on " Three Cups of Tea " co-author Greg Mortenson sparked an avalanche of online interest. The segment, which aired on Sunday, raised questions as to whether Mortenson fabricated or exaggerated significant portions of his best-selling memoir about building schools in the Middle East. Mortenson says...

Google Graduates the "Bob" Gmail Labs, Adds Mobile Undo

April 19, 2011, 4:00 pm
Google free webmail, Gmail, is a service that inspires fierce loyalty among its users - even if its total market share pales in comparison to that of Yahoo Mail. The reasons for Gmail's success can't easily be boiled down, but a few of the stronger points are a clean interface, advanced organization tools, massive storage, and features designed to...

Apple and Samsung Legal Battle Heats Up

April 19, 2011, 3:45 pm
Apple and Samsung have an interesting relationship, which has gone from component supplier/supplyee to legal enemies. Samsung manufacturers various parts for Apple products inlcluding the famous A4 and A5 processors. According to Engadget , Apple actually spent as much as $5.7 billion on Samsung parts last year alone. Now, Apple is pissed that...

Netflix Looks Toward Multiple Video Streaming Options

April 19, 2011, 3:24 pm
A household Netflix account comes with its share of difficulties. Basic streaming plans only allow for one video to be streaming at a time, per account. That means that Daddy may be watching Californication on his laptop but little Susie wants to watch Dora the Explorer on the TV. Susie can't do that, she starts crying, chaos ensues and the night...

The Future of the Agency: Elizabeth Kiehner, Thornberg & Forester

April 19, 2011, 3:24 pm
Don't be TV Editors Note: The Yahoo! Advertising blog recently asked 12 agency leaders one question: "What will the next three to five years look like for CMOs and other creative leaders, and how is your agency changing, adapting and readying for the future?" Here is the response from Elizabeth Kiehner, Co-Founder and Principal, Thornberg .

Google Makes Move to Use Mobile IDs for Tracking

April 19, 2011, 3:09 pm
According to ClickZ, Google is getting ready to offer behaviorally targeted ads on their network of iOS and Android applications. To do so, they'll have to begin tracking the "device identifier" which are unique to every mobile phone. The article states that other companies already tap into this mobile-app cookie system, but Google has been...

PPC Campaign Optimization Tips for Dads-and-Grads Season

April 19, 2011, 3:04 pm
Last year, the National Retail Federation released findings from their Fathers Day Consumer Intentions and Actions Survey , which provided insight into how people were planning to spend their money on dad in 2010. The NRFs survey predicted.

GoDaddy Follows Up Elephant-Killing Ordeal with Donations to Haiti Charity

April 19, 2011, 2:54 pm
As the GoDaddy elephant killing controversy receives less attention, CEO Bob Parsons has returned to tweeting. We reported yesterday that he had broken his Twitter silence , albeit without further reference to the ordeal. He has now followed up his returning tweet with the annuoncement that GodDaddy is donating $500,000 to the charity Hope for...

Yahoo Buzz to Be Officially Sunset on April 21st

April 19, 2011, 2:54 pm
Back in December of 2010, everyone (yours truly included) was making a huge deal out of a single image released by a Yahoo staff member. That image was of a slide shown at a Yahoo employee presentation, where the company was outlining its gameplan for survival in a world where Yahoo is less about search than ever before. The gameplan was to shut...

Bing.com/siteowner shut down: Options for search results

April 19, 2011, 2:44 pm
Per our public notice on February 4, 2011 regarding Bing Site Owner , we have officially disabled this service. What this means to our customers is: 1. Access to the www.bing.com/siteownwer will be redirected to the forum post announcing site owner's decommission. 2. Users who attempt to query in the search box produced by site owner will be...

Google Invests a Hundred Million in Oregon Wind Farm

April 19, 2011, 2:24 pm
Google is on a clean energy spending spree. First, they branched out into clean power in Europe by investing approximately five million in a German solar farm. Next, they invested over $150 million in the world's largest solar tower plant ( Ivanpah ), pushing total clean energy investments to over $250 million. And now they've surpassed a quarter...

Middleton Family's New Coat of Arms

April 19, 2011, 2:24 pm
by Claudine Zap As far as wedding traditions go, we've all heard of something old, something new. Just in time for the royal wedding, princess-to-be Kate Middleton got herself something old and new: a coat of arms for the Middleton family. The tradition dates back to the 12th century, when the emblems were worn over armor in battle and in...

FTC Announces Crackdown On Fake News Sites Selling Weight Loss Products

April 19, 2011, 1:58 pm
The Federal Trade Commission announced a major crackdown against a number of sites using the appearance of a news site to promote acacia berry weight loss products. "The FTC seeks to permanently stop this misleading practice and has asked courts to freeze the operations' assets pending trial," the FTC website stated. Ten websites "that are meant...

Winklevii Refuse To Let Facebook Suit Die

April 19, 2011, 1:49 pm
Call it the little lawsuit that could. Cameron and Tyler Winklevoss are making a career out of prolonging litigation, as they come out of a recent appeals court ruling unhappy, and with more requests. As most of you I'm sure are quite familiar with the saga, I'll keep the synopsis brief. The Winklevii claim that Facebook founder Mark Zuckerberg...

Panda Update: HubPages Asks Google Why YouTube Gets Away With Softer Content Policy

April 19, 2011, 1:49 pm
Google's global roll-out (in English) of the Panda update seemed to leave some of Google's own properties on the winners list, along with a handful of video sites . YouTube, which falls into both categories was a clear winner, based on the data we've seen from SearchMetrics. HubPages, one of the content sites negatively impacted by the update is...

Will the Android / iOS War Be "Winner Takes All"?

April 19, 2011, 1:49 pm
When it come to the world of modern technology, there's a constant - sometimes brutal - war for customers. And while each section of the technology market is important, the beginning of the 2010s seems to be all about smartphones and tablets. That's where iOS and Android enter the scene, battling for supremacy and forcing other competitors into...

Discussion: How Do You Inspire SEO Action?

April 19, 2011, 12:53 pm
We all know how it goes, a client signs up for SEO and is extremely excited about the potential it offers their site.  After the initial on page optimization is completed you get into the 'tough' SEO aka content generation and link building.  At this point its not always easy to get the client to participate whether it be additional content...

Fleet Foxes Front Man Robin Pecknold Encourages File Sharing

April 19, 2011, 12:48 pm
Fleet Foxes front man Robin Pecknold is cool with file sharing, and free music downloading. The band has an album coming out on May 3rd, but and it would seem he's more interested in people hearing it than paying for it. He is reported to have told the Sunday Times that music "has no inherent value," adding, "How much money does one person need...

Feds Go All In Against Online Poker Sites, Seize Domains, Issue Warrants

April 19, 2011, 12:47 pm
If you are an online poker player using PokerStars.com, you would have found the site had been seized Friday and a Department of Justice notice was there in place of your normal access page. While online gambling has been illegal in the United States for five years under the UIGEA (Unlawful Internet Gambling Enforcement Act) that prohibited online...

Google Places and The Rise of the Vending Machines

April 19, 2011, 12:37 pm
A really smart article outlining how some kiosk (aka "vending machine") based businesses are benefiting from Google Places, and how you can too.

Google Invests $5 Million in European Power Plant

April 19, 2011, 12:18 pm
Google has invested over $100 million dollars (U.S.) in clean energy companies and efforts over the last few years. Some of these investments have been minimal, but others - such as the $39 million dollar investment in two North Dakota solar farms in May of 2010 - have certainly been of note. However, despite the .

Play #Bingmobiledeals Twitter Sweepstakes

April 19, 2011, 12:08 pm
Today only, we are giving 5 lucky @bing followers the chance to win a $100 for their next Bing mobile deals purchases. With Bing mobile deals you have access to more than 200,000 local coupons and offers in more than 14,000 cities in the U.S and can search by daily deals, nearby deals, keywords or deals by category like restaurants, spa services,...

Apple iOS Platform Outreaches Android by 59 Percent in U.S. When Accounting for Mobile Phones, Tablets and Other Connected Media Devices

April 19, 2011, 11:32 am
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a U.S. study of Apple iPad owners, based on data from the comScore MobiLens service. The report includes comScore's first publicly available data showing demographics and other characteristics of users of connected media devices, such as the iPad...

ESPN Drops Poker Programming

April 19, 2011, 11:27 am
It looks as though the strike against online poker is now beginning to affect professional televised poker as well. According to Bloomberg, the unchallenged American sports authority ESPN is going to remove poker content from its networks. The network, based in Bristol, Connecticut, said this to Bloomberg in an email: "We are aware of the...

Google Map Maker Rolled Out in US

April 19, 2011, 11:12 am
Google Maps is pretty interesting to watch and sometimes difficult to keep track of for those of us who have other things to do in life. Today, the Google Lat Long blog tells about Map Maker which is a way for people to help Google build out their map experience with local information that end users feel is important. Check out the video for the...

Cinram coordinates across continents, saves over 60% on messaging using Google Apps

April 19, 2011, 11:02 am
Editor's Note: We're pleased to welcome guest blogger Andrew Murrey, Vice President of IT Infrastructure Cinram North America. Cinram specializes in optical disc manufacturing, packaging, distribution and demand planning solutions for the home entertainment, telecommunications, and retail industries. Learn more about other organizations that have...

Can't keep up with local deals? Try Bing mobile deals

April 19, 2011, 11:02 am
While the economy appears to be looking up, people are still looking for new ways to save money and find the best deals. According to a recent Bing/Impulse Survey, nearly 50 percent of adults say they use more coupons today than they did a year ago. While were enjoying the savings, the number of deals out there can be overwhelming. Respondents to...

Royal Wedding to Be Broadcast Live on YouTube

April 19, 2011, 10:57 am
The royal wedding of Prince William and Kate Middleton will be streamed live on YouTube. Of course. Obviously Google is excited about it. The comapny is in the midst of turning YouTube into not only the biggest web video destination, but a destination for live events. Earlier this month, they announced YouTube Live - said destination and a...

The Digital Advertising Difference

April 19, 2011, 10:57 am
What works for one medium doesn't necessarily translate to another.

BlackBerry PlayBook In Stores Today

April 19, 2011, 10:42 am
Research in Motion is now officially in the tablet business, as its Playbook hits stores today in the U.S. and Canada. The new 7-inch tablet will look to compete in a world dominated by the iPad, whose launch weekend saw massive sales and later saw demand that caused worldwide shortages. People were even scalping them right outside the Apple Store...

New Microsoft Advertising Study on "Living with the Internet": What's driving web behaviour?

April 19, 2011, 10:37 am
The internet's growth has accelerated over recent years, driven by developments in technology and people's appetite for absorbing and sharing information and entertainment. The vast increases in available content, speed and online touch points mean there is more change than ever for advertisers to keep up to speed with. What drives people online?...

Google News Becoming Palette for Twitter, Social Web

April 19, 2011, 10:27 am
Has anyone else noticed the new tweets section when you click into full coverage pages of Google News? Now when you click on a news cluster of stories from the front page, you'll see related tweets aggregated in the right hand rail of Google News. It's been live for two weeks and uses the same technology as Google's real-time search, Google told...

Office 365 From Microsoft Heads to Public Beta

April 19, 2011, 10:27 am
Last year, Microsoft introduced Office 365 in limited beta. Now the company has announced the public beta , expanding it into nearly twice as many countries and languages (38 markets and 17 lanugages). Office 365 brings together Microsoft Office, SharePoint Online, Exchange Online and Lync Online in a cloud-based service. "More than 100,000...

Vacancy: Editor In Chief for Search Engine Journal

April 19, 2011, 10:27 am
If you love to read breaking news, read this article. But if you love to actually deliver breaking news, maybe there's a place for you at the Search Engine Journal! The EIC of Search Engine Journal will be in a highly visible role as the voice and face of SEJ. You have to be U.S.-based, .

Link Acquisition: Nine Ways To Get Them For Cheap

April 19, 2011, 10:15 am
#8 - Offer a student discount -- Do you have an e-commerce client with a minimal linking budget? If they have a section on their site where you can input discount codes, create a special code that you can distribute to local colleges. A 5-10% discount really doesn’t affect the bottom line much and it brings in business that you wouldn’t have...

ShareAndTell to Become New Sharing Button?

April 19, 2011, 10:11 am
With nearly every web page incorporating multiple social sharing capabilities, it is safe to say that peer-to-peer sharing has become extremely valuable. We also know that consumers, typically, prefer recommendations from peers as opposed to brands. How much value do you put in a peer endorsement as opposed to a brand endorsement? Let us know. In...

Google Announces Exacycle Grant

April 19, 2011, 10:11 am
Google has long been a friend of the research community, having established numerous grants for both specialized fields and a broader array of research topics. Many Google resources, including free access to Google Apps, have also been given to help make the research process more effective. Now Google has taken their support of research to .

How To Massively Improve Your Online Marketing Results, The Easy Way!

April 19, 2011, 10:09 am
Do you prefer to attract client inquiries and leads, rather than having to sell your services? If you do, then content marketing is exactly what you and your business need.  Content marketing is where you use blogs (like this one) or newsletters, podcasts or webinars etc, as a way to deliver valuable information, which gains the attention of...

Privacy Not as Important to Yahoo Anymore, Will Keep Search Logs for 18 Months

April 19, 2011, 10:01 am
Yahoo, which announced plans to anonymize search logs, page views, page clicks, ad views, and ad click data it collected after 90 days in 2008, is reversing course and plans to begin storing search logs for 18 months -- as well as potentially storing other types of user information for longer periods of time. After notifying users, Yahoo says this...

Google Panda Update Helps Local Search Results

April 19, 2011, 9:56 am
As we continue to look at the fallout of the Google Panda update (more so since its international roll-out), we have yet more data to sink our teeth into. Have you noticed an increase in local results since the Panda roll-out? Let us know . CNET has now released some data , as it compiled about 100,000 Google results, testing Google.com in March,...

Keyword Research and the Importance of User Intent - Video Lesson

April 19, 2011, 9:41 am
After you create your website content, the next phase in on-site SEO is to optimize it. This involves conducting keyword research to determine what keywords are going to drive the most targeted traffic to that page of your site. User intent and where they are in the buying cycle play a big role in what keywords you should be going after. Failing...

How to Consistently Attract High-Quality Traffic to Your Site

April 19, 2011, 9:36 am
What's the first thing any business with a website needs? Traffic, right? Without it, you're dead in the water. Your site design might be amazing. Your content might be useful and entertaining. Your salesmanship might be brilliant. But if no one's visiting your pages, you've thrown a great party that no one showed up for. And we can't have that,...

Angry Birds Magic Gets NFC

April 19, 2011, 9:36 am
I don't know about you guys, but I feel like I've been neglecting Angry Birds. I mean, our romance was so hot and heavy at first. But after a while I had seen all that it could offer me and I guess I lost interest. Plus, Words with Friends was so tantalizing with its new, sexy interface. If you are a Nokia fan, plan on purchasing the new Nokia C7...

How to get 50% more customers with a simple change

April 19, 2011, 9:36 am
Would you say 'no thanks' if someone offered you an easy way to get 50% more visitors to your website? Probably not. However, that's exactly what most webmasters are doing. There's a simple thing that you can do to drive many more visitors to your site.

Live webinar: Google Message Continuity helps Gables Residential realize the benefits of 100% web

April 19, 2011, 9:26 am
Gables Residential, an Atlanta-based Real Estate Investment Trust (REIT), turned to Google Message Continuity to supplement their Microsoft® Exchange 2007 email environment and minimize email downtime. Gables Residential owns, manages and develops property throughout Atlanta, Austin, Dallas, Houston, South Florida, D.C., and Southern California,...

What's New in SEO for April 19, 2011

April 19, 2011, 9:11 am
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Beefing up goo.gl with new features Google has completed a series of feature rollouts for URL shortener goo.gl based on user feedback. Users can now copy to clipboard and...

How to Buy Links Ethically

April 19, 2011, 8:42 am
Yes, Google hates paid links, but as the author says "... there are still other risk-free link buying techniques that are patterned to indirectly acquire links through the same form of incentives – cash."

What's keeping Google up at night?

April 19, 2011, 8:39 am
by Mike Moran Some of you might read the title of this story and ask, "How could anything be keeping Google up at night? They are literally making billions." And you have a point. But ask yourself something. Can you remember when you were making half what you are making now? Some of us lucky people can remember when we were making one-tenth...

Google Map Maker Opens in US

April 19, 2011, 8:36 am
Google map maker is a community cartography service that allows users from all around the world to add and update locations from the more obscure corners, as well as those places simply untouched by the world of online cartography. According to Google, only 15% of the world's population had detailed community maps before the debut of Map Maker....

Facebook Safety and Security Tools and Resources Launched

April 19, 2011, 8:36 am
Facebook has introduced a set of new safety and security tools and resources. This starts with a newly redesigned Family Safety Center . At the Family Safety Center, users can find articles related to safety and privacy. It has sections on the company's philosophy, the community, tools/resources, parents, teens, teachers, and law enforcement, as...

PPC for Your Small Business - SMB PPC EBook Review

April 19, 2011, 8:36 am
I harp on it a lot but PPC is getting really complicated . I'm a search marketer, and it's near-impossible to stay up to date with the seemingly endless stream of updates to AdWords search targeting, never mind the content network, Bing, Facebook, etc. I think what tends to happen is a bit of analysis paralysis - you spend so much time playing...

Interview with SEO Copywriting Certification Grad, Heather Georgoudiou

April 19, 2011, 8:30 am
Heather Georgoudiou is an in-house SEO copywriter for Revenue Performance, Inc . an internet marketing firm that specializes in the hospitality industry. A graduate of Rollins College, she writes optimized press releases, web copy, newsletters, email blasts, and social media posts. Heather was the winning candidate for free SEO Copywriting...

U.S. Google Panda Update, Round 2: Shrinking Demand for eHow

April 19, 2011, 8:25 am
One week ago, Google rolled out the Panda algorithm update worldwide, also noting that 2 percent of all Google queries in the U.S. would be affected -- in part incorporating feedback signals from sites Google users have blocked. Sistrix, which last week put out a list of early winners and losers in the UK, has also now released a list of...

Facebook Joins in With Daily Deals

April 19, 2011, 8:05 am
With popular deal sites like Living Social and Groupon offering users large savings and deal discounts on everything from trips to hair stylists, it's no wonder why Facebook has decided to join in on some of the fun. The giant social networking platform recently unveiled a new component of the site that is set to .

How To Save Your Butt When The Social Media Bubble Bursts

April 19, 2011, 8:05 am
I am going to go on a rant. But first, while I still have my composure, allow me to tell you a short, yet relevant, story. I started my corporate career in the midst of an economic downturn for my industry. I was working for a Fortune 100 company and to get through this difficult time, the company brought in an outside consulting group to conduct...

Video: Content is King and Other Guidance from SES New York, 2011

April 19, 2011, 8:05 am
What exactly does this popular "content is king" soundbite tell us, anyway? And what does it have to do with organic linking? Social signals? Augmented reality? Find out in this fun interview with Duane Forrester and Rob Garner, who weave through each of these components, detailing the old chestnut- content is king. (Please visit the site to...

Reading About SEO & Social Media vs. Putting It Together

April 19, 2011, 8:05 am
We've been talking a lot about SEO and social media around Level343, lately. Partly because it's what we do, and partly because there's always room for learning better strategies for higher returns. But, what are the returns? You read on all these blogs and articles how social media returns are XYZ. SEO returns are ABC. SEO mixed with social media...

Small Business SEO: 45 Experts on the Biggest Mistakes SMBs Make with SEO

April 19, 2011, 7:50 am
Where a large number of top SEO experts discuss the SEO mistakes made by small businesses.

Starting Your Own SEO Company

April 19, 2011, 7:16 am
A very real-world look at the issues faced when you are your own boss.

Understanding B2B Social Media Through Infographics

April 19, 2011, 7:05 am
It's a persistent question: Is social media and networking appropriate for B2B marketing? There are many ways to answer that question and one of the most engaging is through statistics and information presented as an infographic. My team knows I'm a big fan of using visual assets to persuade and I've been a fan of information graphics since...

Sunshine boosts searches for BBQs, mowers and garden furniture

April 19, 2011, 6:14 am
The weather has got noticeably nicer in the UK over the past couple of weeks. The days are lighter, the sun is shining and the first BBQs have been enjoyed. Online, the first optimistic signs of summer are usually greeted with a spike in searches for three products: garden furniture, barbecues and lawn mowers. You can see from the chart above that...

Search Engine Journal Looking for Editor-in-Chief: Are you the one?

April 19, 2011, 6:14 am
We have big plans for SEJ this year! We are excited to announce today that we are searching for a new editor-in-chief. Our EIC will be in a highly visible role as the voice and face of SEJ. This U.S-based individual will be breaking exclusive news, procuring the best guest bloggers for unique and thought-provoking posts, and covering search...

Site Speed For Dummies Part 1 – Why Bother?..

April 19, 2011, 5:06 am
Since starting in SEO, I have followed countless numbers of blogs and read a huge amount of information (most of which I don’t understand). What I always found irritating was reading a blog post, knowing the actions you need to take but lacking the technical know-how to put those actions in place. Take site speed, for example. Site speed is a...

Domain Name Change and Google in Real Life

April 19, 2011, 4:47 am
Moving a website down the street, around the world or just changing addresses is as complicated as ever. This indepth thread looks at the reality of a website move and rebranding effort."It appears that approximately a week after the change the clients search positions are suffering. Olddomain.com doesn't seem to be present for keyphrases where...

Facebook + Twitter's Influence on Google's Search Rankings

April 19, 2011, 3:53 am
Posted by randfish Since last December's admission from Google + Bing's search teams regarding the direct impact of Twitter + Facebook on search rankings, marketers have been asking two questions: What signals are Google + Bing counting? How much influence do these social signals have on the results? Over the last few weeks, we've been collecting...

Twitter to Take TweetDeck?

April 19, 2011, 1:16 am
It's no wonder that Twitter has told developers that the future is not in developing third party apps to manage Twitter activities. It's no wonder because it looks like Twitter is about to buy TweetDeck for about $50 million which is reportedly $20 million more than Twitter's sudden soon to be rival UberMedia was offering. SAI reports We had asked...

Google Map Maker Launches In U.S.

April 19, 2011, 1:10 am
Today we're opening the map of the United States in Google Map Maker for you to add your expert local knowledge directly.You know your neighborhood or hometown best, and with Google Map Maker you can ensure the places you care about are richly represented on the map.

Avoiding Duplicate Content is Key for SEO

April 19, 2011, 1:06 am
In the world of SEO, "duplicate content" refers to content that is repeated on numerous pages of the same website word for word. It's bad to have duplicate content on your site for two reasons. First, it provides a bad user experience. If a visitor is clicking through the pages of your site and realizes that they are all the same they will...

Microsoft Releases Panoramic Photo App

April 19, 2011, 12:00 am
It's already well known that Microsoft is giving a go at the world of smartphone development. The Windows Phone 7, the lofty ambitions of becoming the third most popular phone operating system, and a strong selection of smartphone and tablet applications (most notably the Bing apps) present a decently strong face for the company. It seems, though,...

Facebook Courts Ad Agencies

April 18, 2011, 11:55 pm
Facebook has gotten real big, real fast. Apparently they have gotten big enough organically that are turning some of their sights to the industries that can help them with the application of the platform. It's more than just numbers when you go after building relationships with ad agencies. Now it's about money. By deciding to educate the...

Google Chrome OS Goes "Stable," May Be Released at I/O

April 18, 2011, 10:40 pm
It's been anticipated for quite some time that Google would be announcing further details of Chrome OS at I/O early next month. What those "further details" might be, however, has been a matter for vast - sometimes wild - speculation. While some have feared that I/O may not be released until the end of the year, others have continued to repeat the...

Google's Panda Didn't Maul Demand Media TOO Badly

April 18, 2011, 10:24 pm
When Panda was initially released, the audience responded with a combination of enthusiasm, skepticism, praise, criticism, and unadulterated dread. And while the attacks on Google's decisions were varied, one of the most frequently levied accusations was that the search giant wasn't penalizing eHow nearly enough. In the months prior to Panda, eHow...

Google's Blogger to Close Legacy Accounts

April 18, 2011, 10:09 pm
We just reported that Google Videos would be halting all "sharing" operations for video content. In that article we discussed how this is just one of several features to be shut down in the aftermath of Larry Page's management shuffle earlier this month. Beyond Hotpot's fusion with Places, the rumored re-combination of the Android smartphone and...

Congressman Jesse Jackson Jr. Blames iPad For US Job Losses

April 18, 2011, 9:59 pm
Rep. Jesse Jackson Jr (D-Il.) told Congress Friday iPads were to blame for thousands of US job losses because of its ability to stop book and newspaper printing. Speaking in Congress, Jackson - son of Rev. Jackson - said Steve Jobs was doing okay but what about all the people in industries tied to paper. Sure technology has changed the use of...

Google Videos Sharing Features to Be Sunset

April 18, 2011, 9:34 pm
In 2005, Google was entering the media-sharing scene through Google Videos. The service never really saw much of a foothold - possibly explaining why the company then proceeded with the $1.65 billion purchase of YouTube - but has remained available on the web for the last six years. It continued to limp along by adding a video search feature to...

Will Gmail Be Writing Letters For Us Next? Suggesting Who To Add To Emails Now

April 18, 2011, 8:08 pm
Last week Google started rolling out their new email suggestion feature - put in one recipient and they will make suggestions of others that you may want to include in the email being sent. While handy, this service shows that Google is collecting information from the emails - to make the suggestions they have to keep track of who you email. Click...

AdWords Campaign Experiments (ACE) now available in AdWords reports

April 18, 2011, 7:02 pm
Experiments are only as useful as the results they produce. For those of you who use AdWords Campaign Experiments (ACE) to run experiments on your keywords, bids, placements, ad groups , ad creatives , and more, you'll be happy to know that you can now run an AdWords report to evaluate your experiment performance. You can evaluate data in your...

Wolfram|Alpha & DuckDuckGo Conspire to Eat Google's Lunch

April 18, 2011, 6:28 pm
This afternoon, Wolphram|Alpha announced that DuckDuckGo is an 'official partner' and the latter will be fully integrating their open API announced in January. This will enable DuckDuckGo to provide Wolfram|Alpha's computational knowledge engine into its offerings, providing users with dynamically computationally relevant facts. This is a good...

Wolfram Alpha & DuckDuckGo Conspire to Eat Google's Lunch

April 18, 2011, 5:57 pm
This afternoon, Wolphram|Alpha announced that DuckDuckGo is an 'official partner' and the latter will be fully integrating their open API announced in January. This will enable DuckDuckGo to provide Wolfram|Alpha's computational knowledge engine into its offerings, providing users with dynamically computationally relevant facts. This is a good...

Geolocation Users Want Connection Not Coupons

April 18, 2011, 5:52 pm
We know that social media users love their coupons and deals, but according to a new study by White Horse, this is not their primary interest when using a geo-location based social network tool. Take a look at the chart below. You’ll see the “connecting to other people I know or could meet” was the primary reason for using a...

Panoramic Images Are Easy With Bing Point-and-Shoot Photo Stitching App

April 18, 2011, 5:23 pm
Today Bing Maps announced their new iOS app called Photosynth, which enables you to snap full-circle, 360 degree panoramic images just using your point-and-click iPhone camera. Simply point your camera up, down, left and right, and the app will automatically line-up the next shot. Photosynth will then automatically process, view and store the...

Search News & Headlines Around the Web - April 18, 2011

April 18, 2011, 5:00 pm
Here's a roundup of today's other search news and headlines from around the web, sorted by category.Click to read the rest of this post...

Interest in Glenn Beck Increases with Departure

April 18, 2011, 4:51 pm
Following the announcement of the end of Glenn Beck's Fox News program , there has been discussion of the impact of Beck's declining ratings on the decision . Indeed, ratings for The Glenn Beck Program fell to an average of 1.9mm in January 2011 from their 2.8mm peak in January 2009. Although ratings for The Glenn Beck Program have slid,

TV Coverage Goes Royally Crazy for Royal Wedding

April 18, 2011, 4:51 pm
by Claudine Zap As the countdown to the royal wedding draws to a close, perhaps those hit hardest by "Middleton mania" are media types. The major U.S. networks are devoting a sea of coverage to the big day, and many of the cable networks will have plenty of wall-to-wall wedding reportage, too. You may need multiple TV sets - and cups of caffeine -...

The Power of Relevancy

April 18, 2011, 4:51 pm
New Yahoo! Study reveals consumers' non-conscious reactions to online display advertising across different targeting techniques.

Groupon Acquires Pelago, Makers of Whrrl

April 18, 2011, 4:17 pm
Groupon has acquired Pelago, the makers of the Whrrl location-based service/check-in app. Pelago CEO and co-founder Jeff Holden took to the company blog to announce the news. He says: You might think at first that this is strange… But it actually makes a ton of sense. Many people think of Groupon as one thing: the inventor of the daily...

The Pirate Bay Becomes The Research Bay

April 18, 2011, 4:17 pm
Users that click on over to The Pirate Bay to satisfy their torrent needs will notice that the site has been renamed “The Research Bay.” This temporary change is an effort by the popular torrent site to help researchers learn more about the file-sharing community. For a few days, visitors will be asked to click the header icon to...

Two "Google Killers" Form Partnership

April 18, 2011, 4:01 pm
DuckDuckGo and Wolfram Alpha are two alternative search engines (ok,one's a " computation engine ") designed to deliver on the user's search experience in ways that are different from Google's. Both have come attached with the fabled "Google Killer" label at one time or another. The notion that either of these are in fact killing Google is absurd...

Panoramas Are Point-and-Shoot Easy Using New Bing App

April 18, 2011, 4:00 pm
Bing Maps introduced today their new app, Photosynth, which lets you take full-circle, panoramic images with point-and-click ease using your phone. By simply pointing your camera up, down, left and right, the app will automatically line-up the next shot. Then, Photosynth will automatically process, view and store the finished panoramas right on...

Two “Google Killers” Form Partnership

April 18, 2011, 3:57 pm
DuckDuckGo and Wolfram Alpha are two alternative search engines (ok,one’s a “computation engine“) designed to deliver on the user’s search experience in ways that are different from Google’s. Both have come attached with the fabled “Google Killer” label at one time or another. The notion that either of...

How to Start an SEO Business

April 18, 2011, 3:56 pm
Pretty basic question for an SEO right? It would be nice if the answer were equally as basic or simple. It's an important question, even more so since a sweeping update by Google knocked out unsuspecting webmasters. Beyond the stuff we know got hit (some RIGHTLY so), we probably will never know the true ramifications with respect to how many...

Google Responds to South Korean Antitrust Claims Related to Android

April 18, 2011, 3:46 pm
Google had to clear a few hurdles to close its acquisition of ITA Software, which it did last week . This was finally accomplished after numerous anti-competition cries from competitors, but provided Google made good on certain stipulations, the Department of Justice ultimately gave Google its blessings. Last week more Google-realted antitrust...

Foursquare Day Success: 3 Million Check-ins Plus

April 18, 2011, 3:32 pm
I told myself I would stop.  I really did.  I told myself that there was really no reason to check-in on Foursquare to every bar and restaurant that I visited.  Nobody really cares where I am, right?  Well, even if that last part is true (and it may wall be), I haven’t stopped checking-in.  I am approaching 2000 check-ins and with every...

Google Reponds to South Korean Antritrust Claims Related to Android

April 18, 2011, 3:29 pm
Google had to clear a few hurdles to close its acquisition of ITA Software, which it did last week. This was finally accomplished after numerous anti-competition cries from competitors, but provided Google made good on certain stipulations, the Department of Justice ultimately gave Google its blessings. Last week more Google-realted antitrust...

What's Next? Marketing to Match Your Mood

April 18, 2011, 3:25 pm
It's just another manic Monday, which means I'm in the mood for chocolate, Ramen noodles and movies that don't make me think. The last thing I want to do is cook, so this would be a great time to show me an ad for a pizza delivery service that includes fresh-baked, chocolate chip cookies with every order. Imagine if you could match marketing to...

Ndamukong Suh Breaks Record (For Tweetup)

April 18, 2011, 3:10 pm
Last week, Detroit Lions defensive tackle Ndamukong Suh announced that he was setting out to break the Guinness World Record for most attendees at a tweetup on Saturday. Suh has revealed the number of attendees, and it does indeed break the record. The tweetup took place prior to the Nebraska Cornhuskers' spring game on Saturday. Suh had invited...

What’s Next? Marketing to Match Your Mood

April 18, 2011, 3:09 pm
It’s just another manic Monday, which means I’m in the mood for chocolate, Ramen noodles and movies that don’t make me think. The last thing I want to do is cook, so this would be a great time to show me an ad for a pizza delivery service that includes fresh-baked, chocolate chip cookies with every order. Imagine if you could...

DropBox User-base up to 25 Million

April 18, 2011, 2:54 pm
DropBox announced some impressive numbers today. The service is claiming over 25 million users and 200 million files saved per day. If you're unfamiliar wtih Dropbox, it's a srevice that ltes you upload documents, photos, and videos, and share them from your computer, smartphone or iPad. "Dropbox transforms the way people create and share their...

Is Best Price Always the Best Offer? iPhone App Finds In-Store Deals Nearby You

April 18, 2011, 2:29 pm
SaleLocator.com a site which aggregates local information about shopping sales in your local area have launched an iPhone app that automatically searches for sales nearby you now. The iPhone app launch follows SaleLocator.com's public launch in February 2011 which indexes a daily average of 175k nationwide in the US. The benefits of the service...

Yahoo Extends Search Record Retention

April 18, 2011, 2:23 pm
Search company Yahoo has announced a change in their data retention policy that is sure to hit the radar of many privacy advocates. The company says that it will extend the amount of time it holds on to user search records to 18 months. Currently, the data is only held for 90 days before it is made anonymous. From the Yahoo Policy Blog : Today,...

Online Poker: Misconceptions

April 18, 2011, 2:08 pm
Last Friday, the FBI seized the domains for the top online poker sites PokerStars, FullTiltPoker, and AbsolutePoker . Although secondary to the immediate response and information pouring out from Twitter on the subject , the seizure received considerable media attention from both national ( Fox , CNN , MSNBC ) and local media outlets. Dubbed...

WordPress SEO at Wordcamp Seattle

April 18, 2011, 2:02 pm
This weekend I had an amazing time at WordCamp Seattle, a local WordPress conference put on by the guys who run the local WordPress Meetup. The conference covered everything WordPress including themes, development, and yes SEO. A huge thanks to  all of the organizers of WordCamp Seattle. I had chance to present on WordPress SEO on Saturday,...

7 Google Quality Score PPC Myths

April 18, 2011, 1:43 pm
#2 -- Search & Display Quality Score Are The Same --   This is not true. Search quality score and display quality score are calculated separately and one doesn’t affect the score of the other.

Advertising Age Viral Video Awards

April 18, 2011, 1:32 pm
Of the most watched YouTube videos in 2010, two of the top 10 were advertisements, showing that more and more advertisers are creating video campaigns that strike a chord with viewers, sending them viral. Advertising Age and Visible Measures take a look at what campaigns are going viral every week as part of their Top 10 Viral Video Ads Charts ,...

Guest Post: Ad Serving Discrepancies: Part 1-6 Steps to Solving Discrepancies

April 18, 2011, 1:32 pm
This week we have a guest post from Geoffrey Katz from Razorfish, New York. Geoffrey has over ten years of digital marketing experience with expertise in ad serving technologies. He has worked at Razorfishs flagship New York office since 2007 as the Director of Advertising services, leading the Campaign Management and Ad Operations teams to...

GoDaddy CEO Breaks Twitter Silence Following Elephant Killing Controversy

April 18, 2011, 1:20 pm
GoDaddy CEO Bob Parsons has been pretty quiet for a couple weeks following the controversy that blew up around a video he posted online in which he killed an elephant in Zimbabwe. As said controversy ignited, he went on the defensive, and certainly did have his supporters, but the comments we’ve received on our coverage indicate that most...

Kosmix Acquired by Walmart in Retail Giant's Quest for Social

April 18, 2011, 1:17 pm
Walmart announced that it has signed an agreement to acquire Kosmix , which has a social media platform for filtering and organizing social network content, called the Social Genome. The platform, currently runs on TweetBeat , Kosmix.com , and RightHealth . According to Kosmix co-founder Venky Harinarayan, these properties combined to serve over...

Kate Middleton: From Regular Person to Princess

April 18, 2011, 1:01 pm
by Claudine Zap Kate Middleton may not have royal blood, but she has a classy look. The coiffed, fashion-plate Kate pictured on public outings with her husband-to-be, Prince William , is a far cry from the frumpy college coed the prince first fell for. Not that the point of college is to look runway-ready. But Kate's sleek appearance didn't come...

Kosmix Acquired by Walmart in Retail Giant’s Quest for Social

April 18, 2011, 1:00 pm
Walmart announced that it has signed an agreement to acquire Kosmix, which has a social media platform for filtering and organizing social network content, called the Social Genome. The platform, currently runs on TweetBeat, Kosmix.com, and RightHealth. According to Kosmix co-founder Venky Harinarayan, these properties combined to serve over 17.5...

WordStream Repackages Toolset As "Keyword Research Suite"

April 18, 2011, 12:53 pm
WordStream have repackaged all their different tools into a single "Keyword Research Suite" (KRS) and introduced a few tweaks to make it easier to use. The PPC management software company presented a more robust toolset to the public several months ago. The tools include: Keyword Finder, Negative Keyword Tool, Keyword Grouper, and the Niche...

Capture and Share Panoramas Anywhere You Go with the Photosynth App

April 18, 2011, 12:51 pm
What does a beautiful mountain pass, your favorite coffee shop, and your blossoming backyard garden all have in common? Theyre all places you would love to capture and share, but a single photograph just wont do. Today, we're introducing the official Photosynth app which lets you capture amazing panoramas of your favorite places to share with your...

Guest Post: Ad Serving Discrepancies: Part 1- 6 Steps to Solving Discrepancies

April 18, 2011, 12:46 pm
This week we have a guest post from Geoffrey Katz from Razorfish, New York. Geoffrey has over ten years of digital marketing experience with expertise in ad serving technologies. He has worked at Razorfishs flagship New York office since 2007 as the Director of Advertising services, leading the Campaign Management and Ad Operations teams to...

Scenes from an '80s Mall

April 18, 2011, 12:46 pm
by Mike Krumboltz The '80s were a wild decade. Sure, a lot of people made a lot of money, but the fashion still leaves scars. Now that we've come to see the errors of our ways, a trip down memory lane seems cathartic. Fasten your leg warmers, kids, because here comes " Scenes from an '80s Mall ." The collection of images is exactly what it sounds...

comScore Receives Accreditation from the CENP in Brazil

April 18, 2011, 12:15 pm
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has received accreditation from the Conselho Executivo das Normas-Padrão (CENP) in Brazil. Upon the recommendation of the Special Commission on Media Research near the conclusion of 2010, the Executive Committee ratified comScore as an accredited...

PokerStars, Steve Wynn Cut Ties

April 18, 2011, 12:10 pm
On March 25th of this year, Vegas Billionaire Steve Wynn announced that he was entering into a partnership with the world's largest online poker site, PokerStars. After Friday's government seizure of Pokerstars.com and the subsequent indictment of it's owners, the casino superstar announced that the partnership has been abandoned. As most of you...

Google Implements Tiny Upgrades in Gmail

April 18, 2011, 11:40 am
When people think of Google, there are two products they tend to think of first: Google Search and Gmail. Gmail, Google's free webmail service, is the most popular alternative among young adults and college-aged individuals, and is rapidly becoming the top choice overall. It's not too hard to see the reasons, either. Despite some occasionalissues .

Google Panda Algorithm Update (And Related Stories)- A Roundup

April 18, 2011, 11:25 am
We've been covering a Google's Panda Algorithm update a lot since its initial launch (in some ways even before its launch). We thought it might be useful for some to provide something of a round-up of coverage as a one stop shop for those looking to learn more about the algorithm update, its impact on websites, and related stories. So here is a...

Google Panda Algorithm Update (And Related Stories) – A Roundup

April 18, 2011, 11:22 am
We’ve been covering a Google’s Panda Algorithm update a lot since its initial launch (in some ways even before its launch). We thought it might be useful for some to provide something of a round-up of coverage as a one stop shop for those looking to learn more about the algorithm update, its impact on websites, and related stories. So...

Keepio to Threaten eBay and Craigslist?

April 18, 2011, 11:10 am
We all know about eBay and Craigslist , but now there is new startup that hopes to shake up the commerce space. It is called Keepio , and it allows users to buy, sell, and trade while utilizing the social graph. Is social a critical factor to your commerce experience? Let us know your thoughts. Keepio is an "inventory platform" in which users can...

How to Optimize for Google 2011 - Part 2 of 3

April 18, 2011, 11:05 am
In Part one of How To Optimize for Google , I discussed some of the fundamental on-site SEO aspects and how they have changed over the past few years. This article focuses on a few algorithmic updates as well as some updates in the inbound link landscape. Google Algorithm Updates Caffeine Update The Caffeine Update came out in2010. While it does...

The Post Your Fellow Bloggers Don’t Want You to Read

April 18, 2011, 10:55 am
Phenomenal post describing in great detail how Glen makes money online (and how you could as well...)

Google Announces Tax Day Visualization Winners

April 18, 2011, 10:55 am
Happy Tax Day! Or sad tax day, depending on the level of your refund or lack thereof. Due to a Federal holiday, the deadline to file your 2010 taxes was extended to today, the 18th, as opposed to the traditional date of April 15th. That means today is the last day to find out what little scrap Uncle Sam might throw back your way, if any. In honor...

Willam and Kate: In PEZ Form

April 18, 2011, 10:54 am
by Michael Krumboltz The royal wedding is almost here, which means the hype is nearly at an end. Something we're going to miss: The hilarious royals-inspired memorabilia. And, really, what could be more hilarious than PEZ dispensers featuring the faces of the happy couple? The answer, of course, is nothing. And that probably explains the sky-high...

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April 18, 2011, 10:39 am
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Are You Following a Bot?

April 18, 2011, 10:20 am
Can one person controlling an identity, or a group of identities, really shape social architecture? Actually, yes.

Google Algorithm Update Fallout, eHow Response

April 18, 2011, 10:04 am
Last week, Google launched its Panda update around the world in the English language, while also making some new adjustments to the U.S. algorithm, which the company said would impact 2% of queries (compared to the 12% impacted by the initial Panda update in the U.S.). Demand Media's eHow was reported to have been among the top sites negatively...

Disruptive Demand Media Fights Disruptive Third Party Claims

April 18, 2011, 10:04 am
If you ever read any corporately generated content from content farm poster child, Demand Media, it won't take long before you see the word disruptive. Here is the first sentence from content.demandmedia.com Demand Media is a disruptive online media company. We're doing things differently. And while we respect media's heritage deeply, we respect...

Google I/O to Be Webcast Live

April 18, 2011, 10:04 am
Google is all about conferences and conventions. Each year, in addition to attending a great number of the road shows and gathering across the globe (even giving keynote addresses at more prominent events), Google hosts several of their own events. The biggest and most thought-of, however, is absolutely Google I/O. I/O is a two-day event, .

Google Video Playback Ends This Month

April 18, 2011, 10:00 am
Over the weekend, Google sent an email to Google Video users announcing that videos will not be available to view after April 29. Content owners won't be able to access their videos in any way as of May 13. This shouldn't come as a surprise to those who have had content there. Google stopped allowing new uploads last May. Click to read the rest...

5 Crippling Beliefs That Keep Writers Penniless and Mired in Mediocrity

April 18, 2011, 9:49 am
Is it just me, or is the whole starving artist thing highly overrated? Yes, there's a certain romanticism to being a penniless vagabond, sacrificing material goods in the selfless pursuit of art. Yes, it's fun to fantasize about everyone suddenly realizing you're a genius after you're dead and auctioning your once-soiled toilet for nearly $20,000....

Web Content - 6 Free Tools to Generate Great Ideas (and all from Google)

April 18, 2011, 9:34 am
Even if search engine optimization is not part of your job description, you still need to come up with topics for content that is relevant to the web users you are trying to reach. Whether you are looking to write pages of content for your website, quick posts for Twitter or an interesting nugget for an email newsletter; sometimes it's a challenge...

Poker World Tweets: Scared, Bored & Snarky

April 18, 2011, 9:25 am
What a day last Friday was for the poker world!  As you probably already know, the online poker realm was rocked when the FBI suddenly seized popular .com sites PokerStars, Full Tilt Poker and Absolute Poker in a crackdown of what they feel are “illegal gambling rings.”  Although there is no shortage of people who disagree with that...

Consumers Judge Green Marketing Efforts

April 18, 2011, 9:18 am
New study reveals that many distrust brands' environmental claims, and will punish those that stretch the truth With the 41st annual Earth Day coming up, Environmental claims have become a familiar part of advertising in recent years. But as we learn from a new Green Gap Trend Tracker survey by Cone Inc., this doesn't mean .

Yahoo's Digg Clone Never Lived Up To the Buzz, Shuts Down

April 18, 2011, 9:03 am
I recall the hype surrounding Yahoo Buzz, when it first launched. Those publishers that were lucky enough to get in on the beta, told stories of massive traffic surges, unicorns, and puppies. Those on the outside, were left wondering when they would get a piece of the traffic pie. By the time Yahoo Buzz launched to the masses , the traffic spikes...

Yahoo’s Digg Clone Never Lived Up To the Buzz, Shuts Down

April 18, 2011, 8:54 am
I recall the hype surrounding Yahoo Buzz, when it first launched. Those publishers that were lucky enough to get in on the beta, told stories of massive traffic surges, unicorns, and puppies. Those on the outside, were left wondering when they would get a piece of the traffic pie. By the time Yahoo Buzz launched to the masses, the traffic spikes...

Social Media Multitasking May Damage Attention Span

April 18, 2011, 8:48 am
It's no secret that occasional breaks can serve the average worker well; focusing on a task for too long can cause an individual to lose perspective and interest. Only research conducted by scientists at the University of California, San Francisco drives home the point that checking email, Facebook, and Twitter accounts too regularly can also...

Google Tags Tagged for Extinction

April 18, 2011, 8:13 am
No matter what kind or how large of company you are there is the reality that you are still a local company in many circumstances. Even large business-to-business companies have local offices that have a presence in Google, whether it is asked for or not (If you need proof just do a search for IBM and a major city qualifier (like 'IBM San...

Microsoft Silverlight Gets Pushed Aside by HTML5

April 18, 2011, 8:13 am
One of Microsoft's more powerful web developments in recent years was Silverlight. As a competitor to Adobe's Flash, Silverlight managed to stand on difficult ground and prove itself as a worthy adversary. Silverlight could simply do some things that Flash couldn't, and this made the Microsoft alternative a logical choice for many companies. If...

What Are You Doing with All of that Social Media Data?

April 18, 2011, 8:13 am
Recently I participated in an article where we outlined how to monitor and measure your brand in social media . It was a really fun article to help put together thanks to the great questions outlined by Debbie Hemley . One of the questions she asked I've been thinking a lot about: Have you changed your direction(s) based on anything you've learned...

Using Negative Thinking to Plan for the Worst in Online Marketing

April 18, 2011, 8:13 am
Since I am a total pessimist with slight OCD, I always envision the worst in any situation. For example, if I need to go and mail something (yikes) I imagine not being able to find a parking space at the post office, first of all. Then I imagine getting in the wrong line, not having the correct address, my credit card failing, or the postal worker...

What We Learnt From a Pills Link Hacker

April 18, 2011, 8:11 am
You may not like it, but the fact is that you can learn a lot (and cut through a lot of the fluff and opinion masquerading as fact on many mainstream SEO sites) by analyzing black hat SEO case studies like this one.

Contagious Viral Videos Being Shared on Facebook, Twitter & Blogs

April 18, 2011, 8:00 am
One of the sessions at SES Toronto 2011, Next Gen YouTube Marketing, will address questions like: "Do you really have to blend an iPhone or sit on a horse backwards pitching shower gel to have a successful video marketing campaign?" Well, June 14 is still a long ways off, but I've started to gather new examples of contagious viral videos that are...

As Mobile Tagging Grows, So Do Business Opportunities

April 18, 2011, 7:42 am
Have you noticed that the boxes filled with oddly shaped code are starting to appear more and more? These mobile tags create a digital experience in a physical world. The industry is growing rapidly as more industries embrace the space. Are you a fan of these mobile tags? Tell us why or why not. New data from Microsoft reveals that their Tag...

3 ways to ramp up your web copy right now

April 18, 2011, 7:37 am
Welcome! Today we're introducing a fun new feature to Heather's Monday how-to video blog series: answering your questions! Yes, Heather is accepting questions you may have regarding anything SEO, content marketing, and web writing, then answering via her video blog post. How cool is that? Please submit yours to laura@seocopywriting.com and thank...

Reporting Google Spam, And The Threat of It Backfiring

April 18, 2011, 7:20 am
WebmasterWorld Supporters discuss the issue of reporting Google spam, which has to be done via Google WMT. Obviously, reporting via WMT means you're logged in and identifiable.This report raises your profile with Google, and may mean Google decides to take a look at the reporters' sites. (-subscription required)

Microsoft Office 365 for Business Ready

April 18, 2011, 5:59 am
Now anyone can try Office 365, Microsofts cloud productivity package for businesses.The Office 365 Beta comes in Small Business Enterprise versions.

SEO conference in Boston - May 16th/17th 2011

April 18, 2011, 5:51 am
Posted by willcritchlow You might have seen some of the buzz about the recent #linklove events we ran with SEOmoz in London and New Orleans. These were single-day events focused purely on link building. In a little over a month's time, we are running our first 2-day deep-dive expert conference stateside. I've spoken at a bunch of the mozcon...

When SEO Clients Won't Help Themselves!

April 18, 2011, 5:11 am
It's not unheard of for a client to come in with an idea (or full-blown plan) of what they want their SEO to do and how to go about doing it. And while I appreciate the enthusiasm, sometimes clients can get in their own way and actually hinder their the growth of their website. Case Study One: Microsites A client decided they wanted to launch...

After Panda Update, Scraper Sites Still Taking Top Positions

April 18, 2011, 4:10 am
I publish an original news post and after an hour or more I get links from relevant sites.The related posts with backlinks to my post (on these relevant sites) get on the top of Google SERPS and my page is somewhere around #5.After a couple of hours, a couple of scraper sites take over my position and I'm on the 2nd, 3rd page or simply nowhere.

New Wordstream Keyword Tools Launched

April 18, 2011, 1:18 am
This is not a paid review. Nick Stamoulis and Brick Marketing is partnered with the great folks at Wordstream. An important step in the SEO process is keyword research. Every page of a website needs to be optimized targeting keywords that are specific to the page. The SEO implications of keyword research are huge, since it essentially shapes your...

Why Android, iOS App Development is No Zero Sum Game

April 17, 2011, 11:22 pm
For those interested in Google's Android platform, you must read Fred Vogelstein's latest piece in Wired when he calls attention to a number of points. My light bulb moment in reading the article, which rehashes a lot of what has been reported by myself and others who follow Google vs. Apple in the mobile space, is this passage: During the OS wars...

Dynamic Keyword Research - Stay in Front of Your Competition

April 17, 2011, 8:55 pm
by Mike Fleming Google has this tool called Insights for Search.  At first glance, it looks like a pretty simple, fairly unsophisticated tool that just tells you if search volume is going up or down for a particular keyword or group of keywords.  Not many insights there, right?  I mean, all you really have to do for search...

Pandia Search Engine Marketing Wrap-up April 17

April 17, 2011, 7:38 am
Pandia reads the search engine marketing news for you. Here is this week's selection. 5 Top Marketing Blogs by Entrepreneurs ReadWrite: In no particular order, here is a list of top marketing blogs written by entrepreneurs who, rather than just being analysts and observers of how great marketing works, have implemented successful marketing...

Pandia Search Engine News Wrap-up April 17

April 17, 2011, 7:38 am
Here's the latest news about Google, Bing and the rest of the search engine industry. Trouble @Twitter Fortune: Boardroom power plays, disgruntled founders, and CEO switcheroos are clipping the wings of this tech high flier. One Search Engine for a Million Apps Mashable: Quixey is lifting the veil on its fully automated, self-described "functional...

Pandia Radio Search Resurrected

April 17, 2011, 5:52 am
Pandia Radio Search is dead, long live Pandia Radio Search. One of our more popular sections of the Pandia site is Pandia Radio Search, a directory of online radio station for people who want to have radio shows streamed to their computer. Lately this has been the only part of the site that has been fully outsourced to another service provider,...

Google App Downloads Hit 3 Billion Mark

April 16, 2011, 11:44 pm
Quarterly reports are to companies what New Year's Day is to people: a chance to make new goals, review your progress so far, and have an extra drink. Google's quarterly report for Q1 2011 was especially drink-worthy in several ways. The biggest bragging points of note are Google's revenue, which broke all previous records, and Android, which CFO...

Google Chrome at 120 Million DAU, Chrome OS Set for Mid-Year

April 16, 2011, 11:44 pm
There's no doubt at all that Google is investing intensely in their Chrome web browser. Why? Well, it's been described a lot of ways, but key factors include Chrome's importance for services like SPDY, the ability to set web standards that Google services can then follow, and the opportunity to fine-tune up the technology for the Chrome Operating...

Google News Releases Version for Low-End Phones

April 16, 2011, 11:13 pm
In the U.S, more than half of all mobile phone subscribers will be using a smartphone. The expanding presence of smartphones is forcing data coverage lower, the hardware is becoming more accessible, the operating systems are becoming friendlier and more secure, battery life is (slowly) increasing; there are mounds of reasons to make the switch....

Google Funds Predictive "Regret" Research

April 16, 2011, 10:53 pm
Google is certainly no stranger to the research scene, having funded numerous projects directly and having given grants to dozens more. But Google, sainted though their brand image may often be, isn't making these moves foolishly: they have a motive to help the research projects they select. One of their recently-funded efforts is aimed at making...

Google's Q1 Earnings Break Records While Profits Dwindle

April 16, 2011, 10:38 pm
The quarterly revenue reports - and the shareholder dividends that accompany them - are crucial for any company. For companies as big as Google, however, that quarterly report can give a strong image the company's current strength in the market and foreshadow the actions of the company in upcoming months and years. Google first quarter (Q1) report...

Search Week in Review for April 16, 2011

April 16, 2011, 12:00 pm
Here's a recap of this week's columns and news stories for the week of April 10 to 16, as reported by Search Engine Watch.Click to read the rest of this post...

Do Bloggers Need to be Active on Twitter to Win?

April 16, 2011, 7:09 am
Do bloggers really need to be active on Twitter to be successful in their blogging ? It's a question I posed on Twitter last week and it inspired some interesting conversation. First, I asked the following question: The only one anyone could think of was Seth Godin -and even that's not entirely true. So, I posed the following question as a...

Google Holds Out Against ‘Do Not Track’ Flag

April 16, 2011, 6:38 am
Apple made it clear this week that the next version of its Safari browser — which will ship with the upcoming version of Mac OS — will include the ability for users to tell websites not to track them, by using what’s known as the ‘Do Not Track’ header, according to The Wall Street Journal. That leaves Chrome, the browser created by the...

FBI seizes online poker websites; customer funds on lockdown

April 16, 2011, 6:37 am
We’ve seen the FBI and ICE seize websites in the past, though they were usually related to pirated or copyrighted material. Today, we get a different spin. The FBI hasapparently seized four large online poker websites — PokerStars, Full Tilt Poker,UB.com and Absolute Poker — claiming bank fraud, money laundering, and illegal gambling...

Cup of Joe: Apple's Army Wants To Dance, Will Apple Let Them?

April 15, 2011, 11:17 pm
The video above is YouTube user, iTr3vor . iTr3vor has as an odd obsession with filming himself dancing like a maniac in various Apple stores. Quite honestly I don't get it. But, let's face it, when the last time you had as much fun as iTr3vor apparently has in each video? It appears that many viewers and other YouTube users agree. Trevor has...

Cup of Joe: Apple’s Army Wants To Dance, Will Apple Let Them?

April 15, 2011, 11:08 pm
The video above is YouTube user, iTr3vor. iTr3vor has as an odd obsession with filming himself dancing like a maniac in various Apple stores. Quite honestly I don’t get it. But, let’s face it, when the last time you had as much fun as iTr3vor apparently has in each video? It appears that many viewers and other YouTube users agree....

Google Panda Algo Change And Human Behavior Theories

April 15, 2011, 10:00 pm
So they tried to convert user behavior into an algorithm. I've been trying to understand how we can correlate human behavior to our website design.Based from my research I've found that there is a relation between the Google algo change and Maslow's 'hierarchy of needs' theory in psychology.

Advertisement of the Week: J. Crew

April 15, 2011, 7:55 pm
Boy with pink toenail polish creates controversy and media coverage-which, perhaps,

9 Three Sentence Reviews From SEMPO NYC Tech Demo

April 15, 2011, 7:43 pm
Last night SEW attended the SEMPO NYC Tech Demo Meetup, hosted by Seth Dotterer at Conductor's offices, with Max Kalehoff from Clickable as master of ceremonies, and Rob Wilk from Yahoo keeping time. The format of the tech demo meetup is straightforward - marketing technology companies get 5 minutes to showcase their 'warez' and 5 minutes to field...

The 'Royals' Get Funky

April 15, 2011, 6:49 pm
by Mike Krumboltz We'll be the first to admit that the oh-so-serious nature of the Royal Wedding can be a bit much. Credit T-Mobile for finding a fun way to poke fun at the hype. The impending nuptials of Prince William and Kate Middleton get spoofed in this two-minute ad featuring look-alikes for Prince Charles, Prince Harry, Queen Elizabeth,...

Yahoo! Powering Performance at ad:tech

April 15, 2011, 6:49 pm
Racing down the sales funnel through performance marketing.

Honoring Women in Advertising in the Big Apple

April 15, 2011, 5:34 pm
Advertising Women of New York celebrates creativity and courage.

Search News & Headlines Around the Web - April 15, 2011

April 15, 2011, 4:44 pm
Here's a roundup of today's other search news and headlines from around the web, sorted by category.Click to read the rest of this post...

Google Music, MySpace Music Encounter Difficulties

April 15, 2011, 4:28 pm
A music service that doesn't yet exist and a music service anchored to a fading social network (may) have both hit rough patches this week. Reports indicate that Google Music isn't succeeding in talks with record companies, while MySpace Music's CTO has in fact left the organization. To start with the Google side of things: Peter Kafka wrote...

Google Tags Out With Bad Team Coordination

April 15, 2011, 4:18 pm
Google announced it is dropping the Tags feature for its Places product - a feature they were selling to small businesses to promote their location and products or services through Google Maps. The unfortunate thing is the disconnect did not show any Google team unity and has left people wondering what to do. If you have been using this beta test...

Wii 2 Rumor Roundup

April 15, 2011, 4:13 pm
Rumors began to circulate yesterday that Nintendo plans to reveal its brand new console this coming June at E3. With sales of the original Wii console falling, the company is planning to announced a $50 price cut . It might be time to unveil the big guns. Yesterday, Game Informer reported that they had confirmed with multiple sources that the new...

How Small Business Is Changing with the Internet Industry

April 15, 2011, 4:13 pm
While the last several hundred years certainly saw plenty of advances in how we conduct business, it's easy to say that these centuries of changes pale when compared to the shifts borne out of the Internet. The way we conduct business, communicate, advertise, and think about company reputations have all changed " especially for small .

Skype Android Vulnerability Puts Personal Info at Risk

April 15, 2011, 3:58 pm
A vulnerability in Skype and Skype Video for Android has been discovered, which can leave sensitive information at the mercy of other, malicious apps. The detective work came from Justin Case at Android Police , who explains, "On April 11, a leaked version of Skype Video hit the web and, having a Thunderbolt, I had to try it. My first impressions...

T. Rowe Price Invests In Facebook, Zynga

April 15, 2011, 3:23 pm
Respected mutual fund company T. Rowe Price is - at least to some degree - becoming a social media believer. Filings released by the organization reveal that it recently invested an impressive-sounding $190.5 million in Facebook and another $72 million in Zynga. That makes for a total of $262.5 million (or $297.9 million if you include the $35.4...

The Critics Shrugged

April 15, 2011, 3:23 pm
by Michael Krumboltz Few authors have as many fans (and detractors) as the late Ayn Rand. The author of "The Fountainhead," "Anthem," and "Atlas Shrugged" was also the founder of a philosophical movement known as Objectivism. Some argue the philosophy is simply an excuse to be selfish, but defenders of Rand say that's what leads to the greatest...

Oracle Turns OpenOffice Into A Community-Based Project

April 15, 2011, 3:10 pm
The longtime, free alternative to Microsoft Office will be changing hands in regards to development and supervision as Oracle announced their intentions to turn OpenOffice into a community-based, open source project. Not only that, but they also plan on discontinuing OpenOffice’s pay version, which sounds an awful lot like Oracle is leaving...

Google Tags Are No More

April 15, 2011, 3:07 pm
After about a year of testing , Google has decided to get rid of its Tag advertising program for Google Places. The program allowed advertisers to highlight their organic listings with yellow tags showing offers, photos, videos, menus, reservations, etc. for a monthly fee. "Tags make your organic business listings stand out on the Google and...

Cisco Acquires newScale, Cloud Service Catalog Provider

April 15, 2011, 3:07 pm
Update (04/15): Cisco announced today that it has closed the acquisition. Original Article (03/29): Cisco announced its intent to acquire newScale , a "self-service, service catalog, and lifecycle management software" provider for cloud-based IT. The above video does a pretty good job of explaining what newScale is all about. newScale claims to...

PokerStars, Full Tilt, Absolute Poker Sites Seized by FBI

April 15, 2011, 3:04 pm
Reuters and CNBC have just reported that top online poker sites Pokerstars.com, Fulltiltpoker.com and Absolutepoker.com have been seized by the FBI and their owners, a total of 11 people have been charged. The charges, according to Reuters were filed in Manhattan by federal prosecutors and are for violation of internet anti-gambling laws as well...

State of Search: Strong SEM Industry Growth Projected in 2011

April 15, 2011, 3:00 pm
PPC is as significant as ever, the SEM industry is stronger than ever and projected to grow 16 percent this year, and the Microsoft-Yahoo Search Alliance was well-received. Those are just a few of the takeaways from SEMPO's State Of Search Marketing Report 2011. Click to read the rest of this post...

Coming Soon: Microsoft Advertising for Small Businesses and SMB Content on the adCenter Blog

April 15, 2011, 2:52 pm
In addition to the resources here in the Community, the main Microsoft Advertising site (our sister site) is also a great place to find the information you need to be successful with your online marketing efforts. If youve ever spent any time poking around over there, youve probably noticed that the content most relevant to small-to-medium...

New! Google Analytics Gift Cards

April 15, 2011, 2:42 pm
You may have noticed in your local supermarket, coffee shop or video store an exciting new item - Google Analytics Gift Cards (beta)! They're good for redeeming in any Google Analytics profile for additional intelligence in your Intelligence reports . And the great part is, you can give them away to friends or colleagues who you think could...

Sorry, Folks. It's Not Always About the SEO.

April 15, 2011, 2:37 pm
Yesterday, Matt Cutts, Supreme Master of Google Space, Time, and SEO, posted his latest video response to a question that I thought was just priceless. If you don't want to play the video, the question was, "When analyzing rankings for highly competitive keywords in our industry, we have found sites not as optimized as ours (on-page), and that...

Public Engagement Takes More Than One Media Platform

April 15, 2011, 2:37 pm
There was a full house at the The Kenneth Owler-Smith Symposium at the Annenberg School for Communication and Journalism at USC last night. Steve Rubel of Edelman spoke about how PR and journalism are changing and the need for companies and organizations to expand their view of media and media relations.

March Mobile Mix: Connected Devices Up 21 Percent

April 15, 2011, 2:22 pm
It's time for the March Mobile Mix by Millennial Media. Try saying that three times fast. The big news is that connected devices are up 21% month-over-month. This is mostly due to the rise in tablet usage and is expected to jump up again thanks to the release of the iPad2 and Blackberry Playbook. Looking strictly at Smartphones, Android has the...

Sorry, Folks. It’s Not Always About the SEO.

April 15, 2011, 2:20 pm
Yesterday, Matt Cutts, Supreme Master of Google Space, Time, and SEO, posted his latest video response to a question that I thought was just priceless. If you don’t want to play the video, the question was, “When analyzing rankings for highly competitive keywords in our industry, we have found sites not as optimized as ours (on-page), and that...

Huge Pac-Man Game Chomps at IE 9

April 15, 2011, 2:07 pm
It's becoming quite common nowadays to show off when a discussing Internet browsers, especially when they launch. From Mozilla's love of infographics and cool-looking maps, to Google's use of "pop-up" reminders for visitors who show up sporting anything but Chrome, the browser war is every bit a display of who can pimp their browser the best, if...

Where Is The U.S. Watching Online Video & How Often? [Infographic]

April 15, 2011, 2:05 pm
Yesterday we reported that AOL leapt 5 spots to be the number 2 online video destination in march according to ComScore Video Metrix. Where people go to watch online video metrics is currently a more interesting statistic than search share because, whilst the top position rarely changes (it's always YouTube), the other players shift positions...

Tomorrow is Officially Foursquare Day?

April 15, 2011, 1:52 pm
Tomorrow, April 16, is Foursquare Day and it's not just the workers at the busiest location-based check-in service who say so. Mayor Bloomberg of New York City says so, as does the Mayor of Indianapolis and apparently dozens of other cities across the US. Here's the skinny from the Foursquare Day home page. Foursquare Day is April 16th - because...

S. Korean Companies Claim Google's Android Blocking Competing Search Apps

April 15, 2011, 1:28 pm
The owners of South Korea's largest search engines have filed complaints against Google with the country's Fair Trade Commission, alleging that local phone carriers and manufacturers were banned from embedding their search applications on mobile devices running on Google's Android operating system.Click to read the rest of this post...

President Obama Laments White House Technology

April 15, 2011, 1:21 pm
It has been reported that the city of Washington D.C. is Blackberry addicted.  Well, at least the government.  When the status of a government shutdown was looming last week, congressional staffers were freaking out at the proposition of having to give up their devices. President Obama is no exception, reportedly refusing to give up his...

Duran Duran answers your questions in a live Q&A tomorrow

April 15, 2011, 1:16 pm
Tomorrow, Friday, April 15 at 2:30 p.m. PT/5:30 p.m. ET, YouTube Presents! Duran Duran live from YouTube HQ. Watch as the band discusses their pioneering role during the early days of music videos, talks about some of their personal favorite YouTube videos, and answers questions from fans. The event will be broadcast on Duran Duran's YouTube...

Can Google Ignore Facebook And Stay On Top?

April 15, 2011, 1:14 pm
Google has been doing a lot to make search more social, but the search giant continues to leave out your friends’ Facebook content from its results. Sure, you may find people from your social circle (as defined by Google) in the mix, but hundreds of millions of people use Facebook, and many of them use it as their primary social network...

Smartphones Grabbing Share in Portable Gaming Market

April 15, 2011, 12:46 pm
People are using their smartphones as platforms for gaming at a fast growing rate, according to data published by Flurry Analytics . In 2009, iOS game sales accounted for 19% of the portable game revenue, according to Flurry. In 2010, once Android is factored in, over one-third of the U.S. portable game market is owned by the two operating...

The AdWords team brings its Ad Innovations to Search Engine Strategies New York

April 15, 2011, 12:36 pm
It's that time of year again - the AdWords team is making its annual pilgrimage to New York for Search Engine Strategies . If you're planning on attending the conference, we'd love you to stop by and meet the team. We'll have senior AdWords and DoubleClick executives presenting our newest ad innovations as well as a booth full of knowledgeable...

A New Age in Education, Choice and Control for Digital Consumers: Meet the Online Behavioural Advertising Framework

April 15, 2011, 12:01 pm
Digital advertising offers a rich environment for advertisers to direct relevant content towards consumers through the many data and technology driven targeting capabilities available. For a marketer this is digitals biggest differentiator; the ability to precisely target the right message to the right user at the right time based on that users...

Google Hit By Antitrust Complaints In South Korea

April 15, 2011, 11:22 am
Google’s antitrust lawyers – who were probably already working overtime to deal with threats in the U.S. and Europe – may soon need to brush up on South Korean law, as well.  Two large Korean Internet companies have filed a complaint with the country’s Fair Trade Commission. Miyoung Kim reported earlier today, “In...

Living Social Offers Dollar Lunches in Washington D.C.

April 15, 2011, 11:21 am
LivingSocial has a slew of dollar lunch deals today for people in Washington D.C. Beleive it or not, they're selling out like hotcakes. The deals are incredibly popular, as you can imagine. The company is also living up to the "social" in its name. The Twitter reaction has been astounding.

Account Bingification for Dummies Part 3 How to prepare your Adwords Account for the Bingification Process

April 15, 2011, 11:16 am
You can save yourself a lot of time and effort by addressing some fundamental differences between Google and Bing before you Import the account into adCenter. In this section you will Remove exact match negatives from the Google sheet Address problems caused by the Google broad match modifier Removing Exact Match Negatives. In Google Adwords you...

7 Steps to an Even Better Business Blog

April 15, 2011, 11:01 am
Says Hubspot's Mike Volpe: "The next level of business blogging is really about doing what may seem simple but exercises a major impact on your business blogging success."

Opponents Say McCain-Kerry Bill Would Limit the Internet

April 15, 2011, 11:01 am
A new privacy bill introduced earlier this week has a lot of people talking. The bipartisan proposal introduced by Senators McCain and Kerry would create the nation's first comprehensive privacy law. Does America need a federal privacy law? Share your thoughts. Advocates of the bill say it would enforce protection for consumers' digital data and...

Google: Android Apps Installed Tops 3 Billion

April 15, 2011, 11:01 am
Yesterday Google released its Q1 earning report, and to the disappointment of investors they did not blow it out of the water . While reporting a boost in net revenue over the projected amount, Google reported an earnings per share of $8.08, $.05 less than the analyst's projections. Out of that report, however, Google announced impressive numbers...

Reservoir Birds Channels Tarantino, Angry Birds

April 15, 2011, 11:01 am
Here's some Friday fun for you, the readers: The popularity of the award-winning game/application "Angry Birds" is undeniable. It's already considered the best iPhone game for 2011 by one publication; meanwhile, the year has eight more months to go before it's over. That's a pretty good indication of just how wildly popular "Angry Birds" is.

Record Store Day Releases Hit eBay Early

April 15, 2011, 10:45 am
Record Store Day is on Saturday, April 16. This is a day when record stores and music artists come together to celebrate music and the continued existence of albums that you can hold in your hand, in the digital age. For a more official description : This is the one day that all of the independently owned record stores come together with artists...

The New Kids Social Platform, Jackie Fame Network

April 15, 2011, 10:30 am
Young entrepreneurs and brothers, Zachary and Joshua Swauger are on the fast track to fame with the creation of their new social network called Jackie Fame Network. Their newly-found fame and recognition comes on the heels of the development of their new kids site and the fact that the network has made leaps in only .

Google Price Targets Cut After Q1 Earnings Report

April 15, 2011, 10:15 am
After the markets closed yesterday afternoon, Google delivered its first quarter earnings report , and investors reacted with dismay. Unfortunately for the company, that wasn't close to the end of things, as Google's stock continues to dive this morning and a number of financial institutions have lowered their price targets. To first address...

Yandex Roars From Russia With Possible $9B US IPO!

April 15, 2011, 10:10 am
Russia's largest Internet company Yandex LLC has been given a preliminary valuation of between $6 billion and $9 billion ahead of its initial public offering on the U.S.'s Nasdaq exchange, a person familiar with the company's plans said Friday.Yandex has a 65% share of Russia's Internet search market, which is one of the few countries in Europe...

Ndamukong Suh Tweetup Aims to Break Guinness World Record

April 15, 2011, 10:00 am
Detroit Lions Defensive Tackle Ndamukong Suh announced via Twitter and TwitVid that he is setting out to lead the world's largest tweetup this weekend, to break the current Guinness World Record. Suh calls upon fans to join him Saturday at 10:30 AM, before the Nebraska (his Alma mater) Spring game. "Let's crush that Guinness World record," he...

Content Discovery Trends

April 15, 2011, 9:45 am
Related link widget providers Outbrain have just released to their blog their first ever study of content discovery trends. How do people access content across the internet? While search still drives the majority of content discovery, social media is beginning to carve out its own chunk of the pie. Outbrain is the top content recommendation...

The Market for Something to Believe in is Infinite: An Interview with Hugh MacLeod

April 15, 2011, 9:30 am
We are here to find meaning. We are here to help other people do the same. Everything else is secondary. We humans want to believe in our own species. And we want people, companies, and products in our lives that make it easier for us to believe in one another. ~Hugh MacLeod, from "The Hughtrain Manifesto." I first read those words in about 2006,...

Latest Google Doodle Celebrates Charlie Chaplin

April 15, 2011, 9:10 am
Google's latest celebration doodle is rolling out to countries that are a day ahead of the United States " in this case, Google's latest celebratory logo/mash-up appears on Saturday, April 16th. The focus of Google's doodle-based acknowledgment is silent film legend, Charlie Chaplin. Instead of simply offering a reworked logo featuring Chaplin's...

Twitter's Biz Stone Calls Out Fortune Magazine

April 15, 2011, 9:10 am
Fortune Magazine put out an article called Trouble@Twitter as its cover story, complete with the web-based counterpart to make sure people actually read it. The story talks about the "revolving doors" of leadership at Twitter and other issues. Specifically, the sub-title of the article pretty much sums its basis: "Boardroom power plays,...

Groupon IPO May Involve Goldman Sachs, Morgan Stanley

April 15, 2011, 8:54 am
Groupon's plan to go public appears to be moving forward yet again. Although nothing's been confirmed through official channels, new reports indicate the company's picked Goldman Sachs and Morgan Stanley to underwrite its IPO, and there are new rumors about the timing and size of the offering, too. Anupreeta Das and Gina Chon spoke to anonymous...

Bing Releases iPad App

April 15, 2011, 8:54 am
Google has held its ground as the dominant leader of search for nearly the last decade. However, the same can be said of Google's predecessor, Yahoo, who was thought impossible to defeat until Google entered the picture. Google's innovation has a lot to do with their success, but the evolution of the web - and .

Twitter’s Biz Stone Calls Out Fortune Magazine

April 15, 2011, 8:49 am
Fortune Magazine put out an article called Trouble@Twitter as its cover story, complete with the web-based counterpart to make sure people actually read it. The story talks about the “revolving doors” of leadership at Twitter and other issues. Specifically, the sub-title of the article pretty much sums its basis: “Boardroom power...

Twitter's Biz Stone Tells Fortune to Kiss Their @ss

April 15, 2011, 8:39 am
One of the irrefutable rules of reputation management is that, in the absence of any official statement by a company, rumor and conjecture will rule your reputation. Apparently Twitter co-founder Biz Stone subscribes to this philosphy because after Fortune wrote an article about the "Trouble@Twitter", Stone has come out fighting . First,

Highlight Your Brand Name in Google Reader Search Results

April 15, 2011, 8:39 am
If you care about your (personal) brand and online reputation, you are likely to have followed the required steps to create your master reputation management RSS feed (you can do that with FeedKiller , Xfruits or Yahoo! Pipes ). And if you love some free Google services as much as I do, you are most likely to be using Google Reader to track new...

Twitter’s Biz Stone Tells Fortune to Kiss Their @ss

April 15, 2011, 8:24 am
One of the irrefutable rules of reputation management is that, in the absence of any official statement by a company, rumor and conjecture will rule your reputation. Apparently Twitter co-founder Biz Stone subscribes to this philosphy because after Fortune wrote an article about the “Trouble@Twitter”, Stone has come out...

mSpot Movie Rental Prices Get Cheaper as Competition Escalates

April 15, 2011, 8:24 am
When Amazon announced its Cloud Drive and music player services 5GB of storage for free, mSpot knew it had to act. The company quickly announced that it would also be giving users 5GB of free space . Now mSpot has lowered the pricing on its movies , to compete with Netflix, Blockbuster, Redbox, etc. as well. They are offering new releases for...

Water for Elephants, Color App Partner Up for Premiere

April 15, 2011, 8:24 am
The new film "Water for Elephants" releases wide next Friday, but excited fans will have the chance to experience the world premiere much sooner. @color Color Fox, Color App Partner for 'Water for Elephants' Premiere (Exclusive) - The Hollywood Reporter http://t.co/VnD0gaO 9 hours ago via Tweet Button · powered by @socialditto 20th Century Fox...

Two Interesting Numbers from Google's Earnings Report

April 15, 2011, 7:08 am
Historically, posts about Google's earnings call has received little to no interest from our readers. Less people read the posts. I suspect that is because people want to use Google rather than know how much they are making. Oh and unless said they lost money it's assumed that Google is fine even if 'The Street' gets jittery. Two numbers, however,...

Two Interesting Numbers from Google’s Earnings Report

April 15, 2011, 6:55 am
Historically, posts about Google’s earnings call has received little to no interest from our readers. Less people read the posts. I suspect that is because people want to use Google rather than know how much they are making. Oh and unless said they lost money it’s assumed that Google is fine even if ‘The Street’ gets jittery. Two numbers,...

Android Developers: How to Monetize with PayPal, Win $25,000 for Your App and Join in Upcoming Conversations

April 15, 2011, 6:18 am
I always find myself re-energized after meeting and talking with our amazing developer community"it's exciting to see you constantly pushing the boundaries and thinking outside the box. You guys are the ones driving the future of payments! In support of the third PayPal X Developer Challenge we recently held a discussion with many of you that...

DHgate and PayPal bring millions of Chinese products to mobile shoppers worldwide

April 15, 2011, 6:18 am
Hi everyone, this is Alan Tien, General Manager of PayPal China, with some exciting news for our buyers around the world. For many years now, we've been helping hundreds of thousands of Chinese merchants of all sizes to leverage the power of the Internet and grow their business by selling directly to overseas customers. In turn,

Don't Miss the Target Online

April 15, 2011, 6:13 am
Yesterday M&M Global published an article I wrote entitled Dont Miss the Target Online about the growing importance of online targeting as the global media landscape becomes ever more complex and fragmented. In the article, I compared an offline example of how the changing demographics of an area could impact billboards in the vicinity, with a...

4 SEO Reasons Not to Launch a Microsite

April 15, 2011, 5:53 am
A microsite is a smaller website that works separately from your main, larger website and sometimes supports it. An example would be a car sales company that sells two or three different brands and has a separate website for each brand that it sells. While some people see microsites as an opportunity to target more keywords on a different site or...

HTC Thunderbolt Tops iPhone 4 in Fickle Sentiment Analysis

April 15, 2011, 4:47 am
Sentiment analysis software specialist SocialNuggets April 13 published a brief blog post noting how HTC handsets dominated the iPhone in social media buzz through March. SocialNuggets analyzed over "1,000,000 conversations quarterly on social media and forums related to smartphones." The company found that the iPhone 4 ranked tenth, while the HTC...

Just What User Behavior Data Does Google Use to Influence Search Rankings?

April 15, 2011, 3:05 am
Uber-search-patent-geek Bill Slawski looks through some of Google's patents to see what they had to say about how Google might incorporate user behavior data into panda driven search results.

Is Charlie Chaplin's Body Missing Again? New Zealand Chaplin Doodle Is A Mystery

April 15, 2011, 2:32 am
Google Doodles are done to honor an event - a historical persons birthday such as locomotive engine inventor Richard Trevithick's 240th earlier this week or the 50th anniversary of manned space flight. But the Doodle on the New Zealand search engine homepage has a picture about Charlie Chaplin. Chaplin never went to New Zealand and has no family...

Google's First Quarter 2011 Results

April 15, 2011, 1:45 am
Google reported revenues of $8.58 billion for the quarter ended March 31, 2011, an increase of 27% compared to the first quarter of 2010. Google reports its revenues, consistent with GAAP, on a gross basis without deducting traffic acquisition costs (TAC). In the first quarter of 2011, TAC totaled $2.04 billion, or 25% of advertising revenues.

Google Apps Gets in Hot Water with U.S. DoJ

April 15, 2011, 1:40 am
It seems like Google is getting in legal trouble a lot these days (and if you need any proof, just look at our recent news stories about Germany , Switzerland , Italy , the Moon , etc.). However, all of those court case have been thanks to privacy or other issues inherent in Google's technology. The most recent legal issue in the United States...

4 SEO Implications To Consider Before Launching a Microsite

April 15, 2011, 1:15 am
A microsite is a smaller website that works separately from your main, larger website and sometimes supports it. An example would be a car sales company that sells two or three different brands and has a separate website for each brand that it sells. While some people see microsites as an opportunity to target more keywords on a different site or...

Microsoft Silverlight Bows to HTML 5

April 15, 2011, 12:54 am
We just reported on Microsoft's early previews of IE10, where the core concepts centralize around improving the browser's"new web standards" approach and compatibility. This means that CSS 3 and HTML 5 are both going to be smoother, faster, and simply better as Internet Explorer continues development. However, pushing for these new web standards...

How to Make SEO Happen - Whiteboard Friday

April 15, 2011, 12:19 am
Posted by Aaron Wheeler Sure, you know SEO like you know the back of your hand. You know how to linkbuild, and you know how to do keyword research. Of course you've got a lot of SEO knowledge - you've been watching these Whiteboard Fridays every week, right? =P Well, now it's time to get crackin'! Unfortunately, it feels like you never have...

Google Makes a Monumental Investment in Solar Power

April 14, 2011, 11:49 pm
Just a few days ago we reported on Google's 49% purchase of a German power plant. That five million (U.S.) dollar deal was the search engine giant's first foray into European clean energy, and was undoubtedly significant in its own right. But in the grand scheme of Google's investments, five million simply isn't that much. After all, Google had...

Budget Option Improvements Coming Soon to Microsoft Advertising adCenter

April 14, 2011, 7:01 pm
You asked for simpler budget options in adCenter, and soon youll have them! Were making several changes to the adCenter budget options that will make managing your campaign budgets easier than ever. Daily Budget change What it means In the Daily Budget option, you will no longer have to specify both a daily and monthly maximum amount. Instead, you...

Social Media For Non-Profit And Charities: Key Trends And Adoption Rates

April 14, 2011, 7:00 pm
If you are interested in finding out the rate of organizational adoption of social media by the largest charities in the US, this new report written by Nora Barnes and sponsored by the University of Massachusetts Dartmouth Center for Marketing Research provides all of the information you are looking for. Photo credit: Eyeidea and AlexMax Key...

Jerry Seinfeld Mocks Royal Wedding

April 14, 2011, 6:51 pm
by Claudine Zap For the record: Jerry Seinfeld is not a royalist. The comedian called the hoopla over the wedding of Kate Middleton to Prince William "absurd" and dismissed the pair to be married as - gasp - "not special." Maybe it's not surprising that the American comedian, who relishes bits about "nothing" so much that he made a hit TV show...

Search News & Headlines Around the Web - April 14, 2011

April 14, 2011, 5:48 pm
Here's a roundup of today's other search news and headlines from around the web, sorted by category.Click to read the rest of this post...

Finding Link Opportunities With Advanced Search Queries

April 14, 2011, 5:14 pm
A lot of link building is very manual work, especially when you are trying to get high quality links. As a result, I spend a fair amount of time using (somewhat) advanced search queries to look for link targets in Google. The following are five circumstances and the advanced search queries I use to find link targets. Finding Guest Posting...

Walking Dead Ad Next to Funeral Parlor: Brilliant or Oops?

April 14, 2011, 5:00 pm
AMC's series "The Walking Dead" is making quite a splash in the UK but for all the wrong reasons. A billboard, advertising the zombie-themed series appeared next to a funeral home and people are not happy. (Photo: North News ) A ClearChannel spokesman said that it was an "unfortunate juxtaposition." He apologized and said the sign would be...

Idol Talk: Beauty and the Bloggers

April 14, 2011, 4:25 pm
by Vera H-C Chan Searing questions this week from " American Idol ": Who was that blonde blowing the sax while Paul McDonald channeled Taylor Hicks ? How did James Durbin score one of the best heavy metal guitarists in the business? And why all the hate over Jennifer Lopez 's new moniker as People's Most Beautiful Woman of 2011 ? Strictly...

Google Falls Short With Q1 Earnings Report

April 14, 2011, 4:25 pm
Search giant Google released its first quarter earnings report this afternoon, but unfortunately for new CEO Larry Page, the company didn't quite repeat past performances. Google failed to meet analysts' estimates in at least one respect, and investors are now causing its shares to drop in after-hours trading. To start with the good news: Google...

Twitter, Stephen Colbert and Jon Kyl

April 14, 2011, 4:10 pm
Quite often the world of politics and comedy crash together and yield great results. Both Bill Clinton and his indiscretions and George W. Bush and his inability to pronounce became classic fodder for anyone looking to generate laughs. With technology becoming a more integral part of everyone's life, especially social media, it only follows that...

Coachella 2011 Streaming Live on YouTube

April 14, 2011, 4:10 pm
Coachella 2011 starts on Friday, and there are a lot of good musical acts there, but luckily for those of us who don't get to attend, we can still watch it online. The popular music and arts festival is streaming live on the Coachella YouTube channel from April 15 - 17. Here's the artist line-up: The actual schedule can be found here (hat tip to...

Google Reports Q1 2011 Earnings, Record Revenue of $8.58 Billion

April 14, 2011, 4:06 pm
Google shocked the search world when it announced that Larry Page would replace Eric Schmidt as CEO effective in April -- the same day Google announced Q4 revenues of $8.44 billion and $2.54 billion in profit -- both company highs. Today Page is in the spotlight as Google reported $8.58 billion in Q1 2011 revenue -- a 27 percent increase over Q1...

Has Google's Panda Update Hurt Demand Media Stock?

April 14, 2011, 3:55 pm
As previously reported , Demand Media's eHow, which escaped the wrath of the U.S. version of Google's Panda update, to actually gain search visibility , appears to have been nailed as the update rolled out globally and Google made further updates in the U.S. Google has said it is using signals from its domain-blocking features in "high confidence"...

Google Looks to Reduce 'Virtual Regret'

April 14, 2011, 3:50 pm
Google is funding research from Tel Aviv University's Blavatnik School of Computer Science to teach computers to understand and utilise hindsight in order to more accurately predict the future. The research launched at the International Conference on Learning Theory in Haifa, Israel, earlier this year, is designed to help computers minimize what...

As Twitter Slips, Potential Competitors Close In

April 14, 2011, 3:39 pm
It's no secret that Twitter has more registered users than actual users. There are stats that say that almost half of the accounts are no longer active. Stats that show how 90% of the Tweets come from 25% of the people and that Twitter's growth has begun to level off. Add to that, all the internal squabbling and a recent move to block third-party...

Has Google’s Panda Update Hurt Demand Media Stock?

April 14, 2011, 3:37 pm
As previously reported, Demand Media’s eHow, which escaped the wrath of the U.S. version of Google’s Panda update, to actually gain search visibility, appears to have been nailed as the update rolled out globally and Google made further updates in the U.S. Google has said it is using signals from its domain-blocking features in...

Google's Q1 2011 Revenues: $8.58 Billion

April 14, 2011, 3:29 pm
Google shocked the search world when it announced that Larry Page would replace Eric Schmidt as CEO effective in April - the same day Google announced Q4 revenues of $8.44 billion and $2.54 billion in profit - both company highs. Today Page is in the spotlight as Google reported $8.58 billion in Q1 2011 revenue - a 27 percent increase over 2010....

Largest Wooden Building Unveiled in Spain

April 14, 2011, 3:24 pm
by Claudine Zap It looks like a design from the mind of Dr. Seuss. But this huge, swooping wooden structure, Metropol Parasol , designed by J. Mayer H. Architects , is actually a real building in Seville, Spain, and it's open for business . The all-wooden design looks, from afar, like it's built from popsicle sticks - but it is actually built from...

The ROI of Employees

April 14, 2011, 3:04 pm
Over at his blog yesterday, Chris Brogan wrote about his admiration for Gary Vaynerchuk. The post sparked quite the discussion in the comments, a lot of it about ROI (return on investment). This stemmed from a quip Gary had made to an event attendee who was asking a few times about the ROI of social media, to which Gary replied, "What's the ROI of...

All My Children, One Life to Live Canceled - Zynga and Facebook to Blame?

April 14, 2011, 2:49 pm
ABC has canceled the long-running soap operas All My Children and One Life to Live. TMZ has a statement from ABC saying, "Guided by extensive research into what today's daytime viewers want and the changing viewing patterns of the audience, ABC is evolving the face of daytime television with the launch of two new shows." These will reportedly be...

All My Children, One Life to Live Canceled – Zynga and Facebook to Blame?

April 14, 2011, 2:38 pm
ABC has canceled the long-running soap operas All My Children and One Life to Live. TMZ has a statement from ABC saying, “Guided by extensive research into what today’s daytime viewers want and the changing viewing patterns of the audience, ABC is evolving the face of daytime television with the launch of two new shows.” These...

Happy Tree Friends Give a Lesson in Copyright

April 14, 2011, 2:30 pm
This copyright lesson from YouTube featuring the homicidal, suicidal and just plain crazy cute fluffy characters of Happy Tree Friends highlights some of the risks of copyright infringement, and explains what sorts of content are subject to copyright. It also tells you what to do if you find your copyrighted work has been uploaded to YouTube.Click...

Gmail Updates Themes, Recipient Suggestions

April 14, 2011, 2:22 pm
Google announced two updates to Gmail today – background themes and email recipient suggestions. First up, your backgrounds.  For a while now, Google has given Gmail users the ability to change their backgrounds using pre-made themes like ninjas and space.  They also already allow users to create a semi-custom background using different...

How to Make Your Website Look More Legitimate

April 14, 2011, 2:19 pm
In the most recent 12 months, Google has taken steps to reward websites that are brands , or at least give signals that they algorithmically look like brands . If you're not a national, regional, or local brand, here are some steps you can do to look more brand-like. Get a Real Address I've written about Google giving a bonus to websites that had...

NBA Playoffs Twitter Style

April 14, 2011, 2:19 pm
If you follow the NBA, you know that it's almost playoff time. The playoffs start on Saturday at 1pm Eastern. In typical Twitter fashion ( see last year's NFL Playoffs ), Twitter is encouraging basketball fans to follow their favorite players and teams on Twitter. The company has on official blog post up providing resources for building your...

April 16th Declared Foursquare Day

April 14, 2011, 2:04 pm
According to Wikipedia, this Saturday marks the shared birthday of Kareem Abdul-Jabbar, Bill Belichick, Peter Billingsley, Jon Cryer, and Martin Lawrence. Only now it will also, according to New York City Mayor Michael Bloomberg, be Foursquare Day. Bloomberg issued an official proclamation on the subject today. It (in part) read, "New York City is...

ClickEquations Take Guess Work Out of Testing PPC Ad Copy

April 14, 2011, 2:00 pm
Testing ad copy is essential to the efficient running of a paid search campaign. Poor ad copy is the difference between trust and recognition of your brand in an extremely competitive marketplace which, if you learn the hard way, will have ultimately cost you hundreds of dollars in lost opportunities. By contrast, fantastic ad copy saves you...

Discussion: Does Every Business Need a Website?

April 14, 2011, 1:37 pm
A few recent studies have suggested that many small businesses are skipping websites and just using Facebook for their online presence. There are also many local businesses that don't have websites, but still have online visibility through Google Places, Bing/Yahoo Local, or even Yelp. For our "Discussion of the Week," we want to know ... does...

Netflix, Kinect Integrate

April 14, 2011, 1:28 pm
Xbox 360 owners who also own Kinect hardware and a Netflix subscription can now enjoy films without having to touch their 360 controllers. Today, Kinect was partially integrated into the Xbox 360 Netflix app. Now, when you start up the Netflix app you will be prompted to install a free update. This update will allow Kinect owners to operate the...

A Promising Future For Branded Entertainment

April 14, 2011, 1:28 pm
If there is one sign of hope for the marketing industry as a whole, it is that no one really wants boring, one-way, shout-oriented interruptive marketing to survive. Social media is a natural ally in this fight, given its focus on fostering conversations and creating content, but what about the role of marketing as entertainment? It isn't...

iOS Update Comes to iPhone, iPad, iPod Touch

April 14, 2011, 1:13 pm
Apple has launched iOS updates for its various devices. The main update is iOS 4.3.2, designed to fix bugs with the original 4.3 software. Among the bugs the update addresses are FaceTime display and WiFi +3G connectivity issues. The 4.3.2 update is available for the iPhone 3GS, AT&T iPhone 4, iPad, iPad 2, and iPod Touch 3rd and fourth...

Comcast Offering 105Mbps Broadband To Major Markets

April 14, 2011, 12:58 pm
Today, over 40 million homes which have Comcast internet service will be able to sign up for Extreme 105 . This is the Comcast offering which will provide users a 105Mbps download speed and a 10Mbps upload speed. The service has been marketed since last year, and it now looks as though Comcast is ready to implement the service . Initially, the...

Our Gone Google Story: ESSEC Business School uses Google Apps across 65,000 students, faculty and alumni

April 14, 2011, 12:48 pm
Editor's Note: Recently we announced the winners of our global Gone Google ad contest. Today's featured winner is Martine Bronner, Head of Marketing at ESSEC Business School in Cergy-Pontoise, France. ESSEC Business School was founded in 1907 and is one of Europe's top management schools with 4,300 students, 138 academic staff and 37,000 alumni....

Scam's back

April 14, 2011, 12:23 pm
False hope? Recently we wrote about the term "scam" no longer being prevalent in Google Suggest. Well, it's back. I got a call today from an entrepreneur who is a victim of the term "scam" being associated with his company in Google's autocomplete. Indeed, it's the top suggestion in Google Suggest. Not exactly the sort of thing you want associated...

SearchIgnite Boldly Re-Launch As IgnitionOne

April 14, 2011, 12:23 pm
SearchIgnite, an online marketing platform technology company and search agency, has rebranded itself as IgnitionOne to coincide with the launch of it's new "digital marketing suite". Previously known for having a demand side platform (DSP) and a paid search automated bid management platform (ABM) that were tightly integrated to make display ad...

GetGlue Hits 1 Million User Milestone

April 14, 2011, 11:37 am
The entertainment check-in app GetGlue just hit a major milestone. Since its release on the iPhone in June 2010, the app has seen solid growth, now totaling over 1 million users. GetGlue allows users to check-in to activities, the way that many apps let you check-in to locations. @getglue GetGlue Bam! @GetGlue is now 1 million users strong!...

Google Panda Update Winners, Losers, and Future Considerations

April 14, 2011, 11:22 am
So the controversial Google Panda update is now live throughout the world (in the English language). Since Google's announcement about this, data has come out looking at some of the winners and losers (in terms of search visibility) from both SearchMetrics and Sistrix . Hopefully we can all learn from this experience, as search marketing continues...

99 Comparison Points Between Google and Bing Webmaster Tools

April 14, 2011, 11:21 am
Annie Cushing provides a comprehensive comparison of Google and Bing Webmaster Tools — 99 comparison points to be exact.

Guest Post: Spring Tips for Making Better Pocketbook Decisions

April 14, 2011, 11:12 am
Spring is officially here. A time to get outside, try a new restaurant, plan a summer outing or purchase that big ticket item youve been eyeing all winter. While the economy appears to be looking up, people are still looking for new ways to save money and find the best deals. With that in mind, we invited Farnoosh Torabi a leading personal finance...

Shenae Grimes Spreads Her Heart

April 14, 2011, 11:07 am
by Mike Krumboltz Some people wear their hearts on their sleeves. Shenae Grimes of "90210" wears hers on her cheek. The actress has been spotted with a small black heart on her right cheek, inspiring many to wonder if the design is an actual tattoo or something temporary. According to gossip blog SugerScape , the small mark isn't permanent. Grimes...

Google Street View Must Blur Manually or Abandon Switzerland

April 14, 2011, 11:07 am
Far more than in the U.S., Google is fighting battles in European courtrooms where accusations of privacy infringement are being thrown forcefully at the company. One of the great privacy concerns raised in recent months is from Google Street View. This division of Google Maps sends around cameras that show what a given location will .

comScore March 2011 Search Engine Market Share [Infographic]

April 14, 2011, 10:41 am
Google saw some small gains for the first time since September, according to comScore's March 2011 search engine market share rankings. Bing also continued its slow and steady growth, while Yahoo, Ask, and AOL saw less searches -- with AOL and Ask both hitting new lows. Click to read the rest of this post...

Here's How Brevity Can Crush Your Copy

April 14, 2011, 10:37 am
We tell you the importance of tight editing all the time. We tell you lean writing is powerful and effective. We tell you it just plain works better. Except when it doesn't. Consider these common terms: An "ATM machine" is an automatic teller machine machine . The "HIV virus" is the human immunodeficiency virus virus . A "PIN number" is a personal...

Google Funds AI Project to Implement "Regret"

April 14, 2011, 10:37 am
Google recently announced that it will help fund groundbreaking research by computer scientists and economists at Tel Aviv University. The Blavatnik School of Computer Science is attempting to help computers make better decisions using a term they dubbed "regret." Head of the program Professor Yishay Mansour began this project earlier this year at...

The State of the Location Industry

April 14, 2011, 10:27 am
The location industry has seen a lot of growth over the last year or so. Not only have more location-based services emerged, but some of the early players have also matured as businesses. In the past year, we’ve seen Facebook enter the market with Places and Foursquare hit 8 million users. Have you gotten involved in the location phenomenon?...

Google Funds AI Project to Implement “Regret”

April 14, 2011, 10:19 am
Google recently announced that it will help fund groundbreaking research by computer scientists and economists at Tel Aviv University.  The Blavatnik School of Computer Science is attempting to help computers make better decisions using a term they dubbed “regret.” Head of the program Professor Yishay Mansour began this project...

Newspaper Ads Driving Purchasing Decisions

April 14, 2011, 10:17 am
Newspaper advertising is the top source that consumers turn to for making shopping and purchasing decisions, according to a survey conducted for the Newspaper Association of America by Frank N. Magid Associates. The study titled “How America Shops and Spends 2011,” found that 79 percent of adults said they “took action” as a result of...

Google Android and TV May Merge

April 14, 2011, 10:16 am
Google has had one wildly successful operating environment and two that are, as of yet, duds. The successful beacon of the Android 2.x development line demonstrates how open source can be successful, especially when hardware manufacturers are on board. Meanwhile, the less successful attempts - specifically, the recently deployed but nearly...

Google Upgrades Goo.gl URL Shortener

April 14, 2011, 9:46 am
Earlier this week, Google released a GoogleWebmasterHelp video in which Matt Cutts assured sites' owners that good URL shorteners don't create problems when it comes to SEO. Now, whether by coincidence or to perhaps capitalize on any resulting increase in usage, Google's own URL shortener (goo.gl) has been upgraded. The raft of changes starts with...

Bad Wi-Fi Signal? Your House Could Be To Blame

April 14, 2011, 9:46 am
If you've recently moved into a new house and are having some difficulty getting a strong Wi-Fi signal, your house could be the culprit. Specifically the foil coating that might be residing under the exterior. PCPro's Real World wireless expert, Paul Ockenden, states , " Modern homes constructed largely of plaster board also use signal-bouncing...

AOL Video Ranked #2 Most-Trafficked Online Video Platform by comScore Video Metrix

April 14, 2011, 9:24 am
ComScore Video Metrix has just released the March 2011 U.S. Online Video Rankings and the big news is that AOL Inc. now ranks #2 in total unique visitors behind Google Sites, which continue to rank #1. As Vice President Joe Biden would say, "This is a big ... deal."Click to read the rest of this post...

YouTube Launches School For Copyright Violators

April 14, 2011, 9:16 am
YouTube has introduced a new campaign aimed at educating users about copyright violations. If the company receives a copyright notification concerning a video a user uploaded, they will be required to attend "YouTube Copyright School," which includes watching a copyright tutorial and passing a short quiz proving they understand the content....

Apple Adds Do Not Track

April 14, 2011, 9:16 am
As the demand grows for consumer privacy on the internet, Apple Inc. is the latest company to take a step in the right direction. They have added a Do Not Track option to the latest test version of their new browser. As the WSJ reports , "The tool is included within the latest test release of Lion, a version of Apple's Mac OS X operating system...

iOS Leads App Revenue Over Android

April 14, 2011, 9:16 am
Millennial Media released its latest Mobile Mix report , looking at the impact the Verizon iPhone has made, as well as the growth of tablets/connected devices. In addition, there is some data on apps, and a comparison of different platforms, based on app revenue. Following is a chart illustrating just that. Keep in mind this data is for the month...

Blog Posts to Read for April 14, 2011

April 14, 2011, 9:06 am
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Report: Google Sinking $100M into YouTube Content Google is reportedly planning to invest as much as $100 million into original...

4 Ways to Optimize the SEO Funnel for your Long Tail Keywords

April 14, 2011, 9:01 am
In managing SEO, you have to think more than just about getting great rankings for targeted keywords and scalable traffic. You should to expense some time and energy into optimizing your SEO funnel, from when the visitor clicks your link in the SERPs and comes on over to your highly ranked blog posts because rankings and traffic mean nothing...

How to Train PPC Copywriters: Five Pay-Per Click Copywriting Best Practices

April 14, 2011, 8:30 am
I've noticed recently that more and more people with writing backgrounds (ie journalists, English majors, etc.) are landing in direct response online copywriting jobs. Without delving too deeply into the reasons for this, I think it's useful to think about how to help equip these people with the tools they'll need to be strong copywriters, and in...

iPhone App Reads Facebook Updates

April 14, 2011, 8:30 am
The social networking platforms online are very busy. Users have multiple profiles on multiple sites, and taking the time to check each one on a regular basis can be both time consuming and tedious, especially if the social networks are used for business and personal connections. Recently, a new iPhone app was released to users .

Arianna Huffington Responds to Questionable Lawsuit

April 14, 2011, 8:25 am
As reported earlier this week, a group of writers who contributed free content to The Huffington Post are suing the publication and AOL (which recently acquired it) based on claims that they are owed money, as the Huffington Post has made a lot of it. The class action complaint can be read in its entirety here (pdf). The Huffington Post had put...

White iPhone 4 Available By End of April?

April 14, 2011, 8:20 am
Those of you that have been patiently awaiting the white iPhone 4 may be in luck at the end of the month, after 10 months of waiting. Do you plan on getting the white iPhone 4? Let us know. Bloomberg reports on the white iPhone 4, “The new version will be available from AT&T Inc. and Verizon Wireless by the end of April said one of the...

Is a Little Shine Coming Off the In-House SEO Model?

April 14, 2011, 7:55 am
The recent 2011 annual report from SEMPO (Search Engine Marketing Professional Organization) and Econsultancy gives some data that can make one wonder a bit. The survey is of mostly North American companies and agencies in the search game. The question I have is about the use (or dare I say popularity) of the in-house SEO model.

comScore Releases Study "Natural Born Clickers in Russia" Showing that Only 10 Percent of Russian Online Population Clicks on Display Ads in a Month

April 14, 2011, 7:45 am
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the release of a report entitled "Natural Born Clickers in Russia - Understanding How Display Advertising Works," which indicates that a very small group of Internet users who are not representative of the total Russian online population is accountable for the...

Twitter's Ongoing Growing Pains With Its Business

April 14, 2011, 6:50 am
Yet even as management tackles its executive and product problems, a major challenge looms: Twitter needs to figure out what it wants to be when it grows up. It's one of the reasons Dorsey is back at Twitter, but coming up with Twitter's raison is a tall order for a visionary who has another big job. Twitter CEO Costolo insists that the company...

Internet Ad Revenue Bounces Back, Second Only to TV

April 14, 2011, 6:09 am
The Interactive Advertising Bureau has released their 2010 IAB Internet Advertising Revenue Report for the full year of 2010. The survey was conducted by PricewaterhouseCoopers LLP and the findings don't show any shocks. What they do show is that the Internet space has rebounded from a tough 2009, which saw a drop in overall revenue. It also shows...

Are you asking the wrong question first?

April 14, 2011, 4:28 am
I cringe every time I hear this question before anything else is discussed. Maybe you do too. "How will (insert SEO copy idea here - usually a bad one) help with the search engines?" On the surface, it doesn't seem like such a bad first question to ask. After all, "SEO copywriting" stands for "search engine optimization copywriting." Good writing...

Looking For Something To Blog About?

April 14, 2011, 1:16 am
So, you've decided to start up a business blog. Good for you! Blogging is great from a search engine optimization standpoint. We all know that the search engines like new content, which is what every blog post that you post to your website will be. It also provides you with the opportunity to target more keywords by posting content based on those...

The Story of SEOmoz

April 14, 2011, 12:56 am
Posted by randfish Several weeks back, I gave a very unique talk at LUISS University in Rome, Italy at the bequest of the US State Department and the Business Association Italy America (BAIA). The audience was small, but the energy was fantastic. Italy has traditionally been a challenging place to do a tech startup, but a consortium of folks are...

Goo.gl URL Shortener Gets Copy Clipboard, Dashboard Dumpster

April 13, 2011, 11:20 pm
Google's Goo.gl URL shortening service won't be mistaken for Bit.ly or any of the other well-heeled URL shrinking services yet, but the search engine isn't it letting it go by the wayside. Google, which feted Goo.gl with its own Webpage, history, and analytics last September, has added a number of features users have commonly requested. One key...

Kate Has Ring Resized

April 13, 2011, 6:53 pm
by Claudine Zap On top of all the other wedding details filling Kate Middleton 's head, the bride-to-be has one more worry: Her engagement ring could fall off . The famous sapphire stone encircled by diamonds - and worn by none other than Princess Diana for her engagement - is apparently too big for the soon-to-be princess. Middleton, who has been...

Google Analytics is the Cat’s Pyjamas, Announces Multi-Channel Funnels

April 13, 2011, 6:08 pm
Most PPCers and SEOs (myself included) go crazy for analytics numbers.  After all, how else are we going to quantitatively justify the qualitative recommendations we make?  PPCers need to design proper ad copy, SEOs need to be able to execute on-site optimization strategies.  Often we find ourselves relying on Google Analytics.  It’s...

Under 1 Percent of Web Visits Comes from Social Media

April 13, 2011, 4:59 pm
What are you hoping to gain out of your social media efforts? If it’s a rise in traffic to your website, you better come up with a new plan. According to a new report from ForeSee Results, fewer than 1% of website visits came directly from a social media URL. Their report also says that 18% of site visitors reported being influenced by...

Search News & Headlines Around the Web - April 13, 2011

April 13, 2011, 4:59 pm
Here's a roundup of today's other search news and headlines from around the web, sorted by category.Click to read the rest of this post...

iPads to Kindergartners

April 13, 2011, 4:41 pm
When I was in Kindergarten, all I had were puzzles and watercolors. Kindergartners in Auburn, Maine will have access to thousands of apps in the App Store. Auburn Maine, a town of 24,000 is set to provide all of its Kindergartners with iPads in an effort to link education and technology for the very young. The town's school board voted unanimously...

Tim Berners-Lee Believes Web Access is a Human Right

April 13, 2011, 4:41 pm
Tim Berners-Lee, the man attributed to the creation of the internet, gave a speech at an MIT symposium and shared his two decades worth of internet knowledge with the crowd. He spoke about a wide variety of issues, from net neutrality, which he is supportive of, to mobile web access. Berners-Lee's words concerning web access raised a couple of...

Google ITA Software Acquisition A Done Deal

April 13, 2011, 4:26 pm
Last week, Google's ITA Software acquisition got the greenlight from the Department of Justice , provided certain requirements were honored. Google has now quietly updated its blog post from when that happened with a simple sentence: "Our acquisition of ITA has now closed." Upon approval, the DoJ said: In order for Google Inc. to proceed with its...

Facebook, Ceglia, Winklevii Get Animated

April 13, 2011, 3:56 pm
As you probably already know, there has been quite a bit of news this week surrounding Facebook, Mark Zuckerberg and the people claiming that he ripped them off. First, an appeals court judge ruled that enough is enough in the Winklevoss Twins' case , and ordered that they must accept the original #65 million settlement that they reached with...

Yahoo! Search Trends: Fitness & Summer Jobs

April 13, 2011, 3:56 pm
Fitness Trends: With spring and marathon season in full swing, it's time for many of us to get back into shape. Searches this week for "best way to lose weight" are spiking off the charts this month on Yahoo!. This month, it seems more folks are ditching their indoor workout and opting for training outdoors. According to Yahoo!, searches this...

Users Don’t “Like” Latest Facebook for iPhone Update

April 13, 2011, 3:44 pm
Earlier this week Facebook released version 3.4 of their iPhone app. Hidden amongst the “advertised” additions are a few smaller changes, bugs, and oddities that are leaving some users perplexed on why they upgraded. Some iPhone owners are starting too ask if they can revert back to an older version, but don’t get your hopes...

WordPress Hacked, Advice: Use a Strong Password

April 13, 2011, 3:41 pm
Automattic and WordPress founder Matt Mullenweg announced today that their servers have been hacked , and source code compromised. Specifically, Automattic had a "low-level (root) break-in" to several servers. He said that "potentially anything on those servers could have been revealed." "We have been diligently reviewing logs and records about...

Rise in Mobile Spurs Growth in Search Marketing

April 13, 2011, 3:41 pm
When asked which trend has had the biggest impact on search marketing, 40% of business surveyed said it was the rise in mobile internet usage. Following closely behind that was the personalization of search results and behavioral targeting. New tools aplenty, and yet 95% of the search marketing dollars are still being spent with our old friend...

Rising Gas Prices Hurting Discretionary Spending

April 13, 2011, 3:41 pm
But marketers have an opportunity to stress value and products that offer an inexpensive stay-at-home experience.

Google Trends Extinguishes Hot Topics

April 13, 2011, 3:33 pm
Hot Topics on Google Trends are history. Google now is simply showing the top 10 Hot Searches -- what Google users are searching for the most, updated hourly. Whereas Google used to show 10 Hot Topics on the left and 10 Hot Searches on the right, now the Hot Searches have been split in half, appearing over both sides, and the "More Hot Topics"...

comScore Releases March 2011 U.S. Search Engine Rankings

April 13, 2011, 3:31 pm
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in March with 65.7 percent of search queries conducted.

Is Apple Jumping Into The HDTV Market?

April 13, 2011, 3:26 pm
It's being rumored that Apple could be entering the Internet-connected high-definition television market , as soon as the end of this year. Would you purchase an Apple TV? Let us know . AppleInsider reports that Brian White, of Ticonderoga Securities, was in attendance for the China electronics trade show this week, and while there he saw a note...

15 Things I Hate About the New Google Analytics

April 13, 2011, 3:22 pm
From The Article: "We’ve been testing the new Google Analytics for some time now. I have a separate list of shiny new functions that I’m enjoying, but wanted to share the areas I’m running into difficulties with the new Google Analytics."

Collection of SEO related documents from the Bing Ecosystem

April 13, 2011, 3:16 pm
Today's blog post is brought to you by the letters S, E & O. As in S earch E ngine O ptimization. We have a lot of SEO related documents scattered around the ecosystem here at Bing and Microsoft, so I thought it would be nice to gather some of them into one location. This data will change as we update the main site but for now, it should prove...

Facebook Online Indicator Added to Profile

April 13, 2011, 3:11 pm
A minor update hit Facebook today as it added an indicator to your profile that alerts friends to your online status. On the home page, friends available for chat still reside on the left side and you still have the expandable grey chat box on the bottom right corner of your screen. The indicators are familiar to Facebook users as the little green...

EzineArticles Hit By Google Panda Update Again

April 13, 2011, 3:11 pm
EzineArticles was one of the sites impacted the hardest by Google's Panda update in the U.S. back in February. As we said back then, once Google expanded the update into other countries , the sites that saw their traffic drop off would be in for an even bigger shock. Data out now from both SearchMetrics and Sistrix seems to confirm that...

What Yahoo Numbers Do You Trust?

April 13, 2011, 2:30 pm
So Google's search rivals are either gaining share (according to Hitwise), or looking flat (with Yahoo declining slightly) (according to comScore), or' if insider scuttlebutt is to be believed, experiencing business results that are " falling off a cliff ". There's a chance these claims can all be true at once, but it's a slim chance. As always,...

Special Characters In Meta Descriptions – The Beboisation Of Google?

April 13, 2011, 2:26 pm
The practice of optimising search results to maximise click-through-rate is not a new one and has been used in PPC advertising to good effect for years, but where PPC ads have to go through an approval process (where many techniques are outlawed) meta descriptions and organic results do not, so boundaries can be pushed much further.

Hugh Grant: 1, Tabloids: 0

April 13, 2011, 2:20 pm
by Mike Krumboltz Don't mess with Hugh Grant. Between 2004 and 2006, the actor (along with many other celebrities and politicians) had his voicemail hacked by British tabloid News of the World. At last, Grant had his sweet revenge when he secretly recorded a former reporter from the tabloid and published the juicy excerpts at a rival publication....

Google Panda Update Winners: Video, News, Blogs, and Porn

April 13, 2011, 2:20 pm
As we reported earlier, the latest data from SearchMetrics shows Google properties like YouTube and Blogger making search visibility gains in the UK as a result of the global roll-out of Panda. Similar trends for these properties are most likely occurring in other countries as well. While these aren't the only Google properties making gains, these...

Google Testing Double Column Sitelinks?

April 13, 2011, 2:00 pm
David Lindop, Senior SEO Manager at MediaVest Manchester, recently posted a screenshot of something that caught our eye - double column search results. Image source: Double Column Organic Google Results, oh my! (Burndowneasy.com) Click to read the rest of this post...

Bing Business Portal Affects Search Rankings

April 13, 2011, 1:58 pm
Bing has replaced the Bing Local Listing Center with the Bing Business Portal, which is in beta. This is a destination where businesses can claim, verify, and manage their local listings in Bing. “All existing listings on LLC have already been seamlessly migrated to the Bing Business Portal,” a Bing representative tells...

ad:tech SF - Social Media & The New Laws of Creativity with Brian Solis

April 13, 2011, 1:40 pm
After a great opening keynote presentation by Arianna Huffington, I was drawn into the nearby speaker ready room and ran into the always inspiring Brian Solis . Brian's Marketing Masters track at ad:tech San Francisco was on my list for live blogging and as always, he shared a great mix of insights and inspiration about business on the social web....

Idol Talk: Lonely Ladies

April 13, 2011, 1:35 pm
by Vera H-C Chan Almighty producer Nigel Lythgoe of " American Idol " doesn't buy the anti-girl bias claims . Yet with favorite femme Pia Toscano following the high heels of Naima Adedapo and Thia Megia to the exit, the remaining ladies wouldn't be blamed for feeling a bit gun-shy. More data crunching is needed to figure out season 10's fickle...

Addicted to Social Media?

April 13, 2011, 1:29 pm
I can’t remember the last time I went without my smartphone. Camping in the Blue Ridge Mountains, miles away from civilization, I still walked far enough out to get a signal and some edge service. Don’t judge, I really wanted to check Facebook it was the NCAA tournament and my Cats were playing. Apparently, I’m not alone in my...

iPhone 5 Release Date May Be in 2012

April 13, 2011, 1:22 pm
Add another log to the iPhone 5 rumors fire. Now it’s looking like consumers may not see the device until next year, or possibly very late this year. It was once expected in early summer. According to a report from Avian Securities, as relayed by Business Insider, production may not even start until September. The report...

The Most Important New Protocol Since RSS: AirPlay

April 13, 2011, 1:20 pm
I still remember when Dave Winer showed me RSS and what it did. It changed my life and continues to, even after we switched much of our reading behavior to Twitter (a new iPad app is coming on Friday that uses RSS, more about that when the embargo ends). But since RSS has there been a new protocol that's changed our lives in a big way? I haven't...

Google Panda Update Victim Xomba Loses AdSense Ads Too

April 13, 2011, 1:20 pm
New York-based Xomba.com took an 88.06% hit in search visibility according to Search Metrics numbers for the Google Panda update in the UK. With Panda now global , we assume there are similarities to the UK data in other countries. If that wasn't bad enough, Xomba is dealing with a whole other crisis. CEO Nick Veneris emailed us to tell us that...

Images from ad:tech San Francisco 2011

April 13, 2011, 1:20 pm
Meetings, parties, powering performance and funny clothes.

New Google Panda UK Stats: Article, Price Comparison Sites Slammed Hard

April 13, 2011, 1:17 pm
Searchmetrics was first to put out its list of winners and losers yesterday after Google's Panda update arrived in the UK. New early data released today by SISTRIX indicates that article sites, price comparison sites, and business directories have taken the biggest falls in Google's organic search results. Click to read the rest of this post... ...

Review: In The Plex, by Steven Levy

April 13, 2011, 12:54 pm
Steven Levy just wrote a new book about Google called In the Plex: How Google Thinks, Works, and Shapes Our Lives . It succeeds the most on the "how Google thinks" part-if you want to understand how Google thinks, get an overview of Google, or understand its impact on the world, this is the book for you. I think anyone interested in Google would...

30+ Google Quality/Panda Update Resources for Content Farmers and SEO Practitioners

April 13, 2011, 12:19 pm
* After watching the SEO industry debating the Google Panda or Content Farmer update as it was initially dubbed for weeks and now that the update has hit the UK as well I decided to compile a list of the most important resources on it. This update seems to have hit far more SEO practicioners than average webmasters, that might be one of the...

UberMedia to Launch Twitter Competitor?

April 13, 2011, 12:14 pm
Today, CNN reports that plans may be in the works for popular app makers UberMedia to form their own social network rival to Twitter that "could compete with that popular microblogging platform." CNN cites three people who have been briefed on the plans as its source. From CNN: The service would seek to attract users by addressing common...

Keep the gloves on! Bing and FanSnap have you covered for Stanley Cup Playoff tickets

April 13, 2011, 12:04 pm
With the 2011 NHL Stanley Cup Playoffs starting today, the time has come to make some predictions and if youre a dedicated fan scramble to get some tickets. Dont worry Bing and FanSnap have you covered . You can compare tickets from over 50 leading tickets sites, check out the view from the seat and quickly find a broad selection of tickets from...

iPad App Offers Social Video With Showyou

April 13, 2011, 11:44 am
Online video company Vodpod has introduced a social video app for the iPad, iPhone and iPod Touch called Showyou. The Showyou app allows users to see all the videos shared by their friends on Facebook and the people they follow on Twitter. Users can discuss and share videos with their friends without clogging up their Facebook and Twitter feeds....

Google Creates Daily Trivia Game

April 13, 2011, 11:44 am
Have you ever wondered what "hill that's not on earth" El Dorado was photographed at? Or been curious what creature can "grow [its] body back in two days if cut in half"? These questions, and many more like that, are a part of a new trivia game created by Google. The point of the game, .

New Platform to Help Brands Curate Social Content

April 13, 2011, 11:34 am
With all the content online, it is hard for businesses to sort through all the noise and find what they really want. As a result, many content curation services have risen up to help serve this need. One such service is Mass Relevance. It is designed especially for enterprises that want to better engage their customers. TweetRiver is the...

...But I Don't HAVE a Fracking Coupon!

April 13, 2011, 11:33 am
by Stoney deGeyter Coupons are a great way to entice new visitors to purchase something from your site or to reward frequent customers. The popularity of Groupon is a great testament to the power (and desire) of coupons. But, sometimes coupons can backfire. Not for those who have them, but for those that don't. Have you ever been to a site...

Nintendo Wii Price Cut On The Way?

April 13, 2011, 11:29 am
Now you won't have any excuse not to grab a Wii, sports resort and play those love handles away. Engadget is reporting that a trusted source has informed them that Nintendo's little white console will be dropping $50, from $200 to $150 soon. They report that the date for the price drop will most likely be May 15th. The last universal price cut on...

Movie Director Asks Downloaders Not to Steal His Movie

April 13, 2011, 10:58 am
Perhaps Canadian movie director Jason Eisener has the right approach to dealing with movie pirates: Instead of relying on the ham-handed approach of the MPAA to police various bittorrent sites, perhaps the creators should address these downloaders directly. Eisener, who directed the upcoming Hobo With A Shotgun , an independent movie done in the...

The internet marketer's guide to the apocalypse

April 13, 2011, 10:38 am
Ian Lurie's humorous (yet true) take on how some marketers are specializing themselves to death, and that those who know how to sell stories and products, not catch phrases and recycled concepts will survive in the end.

Is It A Case of 'What Goes Around, Comes Around" for Zuckerberg?

April 13, 2011, 10:38 am
There is a lot of buzz around new developments that go back to the early days of Facebook. No it's not another movie but if the legal case being brought by a man who claims he should have 50% of Mark Zuckerberg's equity is real, there may need to make another one. Normally, this kind of case would be viewed as a get rich quick play by most because...

Do You Have What it Takes to be an Effective Leader?

April 13, 2011, 10:38 am
Last night I tuned in for one of my favorite guilty pleasures " watching The Biggest Loser on NBC. The episode featured celebrity trainer Jillian Michaels being hurled off of the Auckland Sky Tower, the highest structure in the Southern Hemisphere. (OK, she had a sort of bungee cord apparatus that kept her from falling to her doom. But you know...

Meet April's On The Rise nominees

April 13, 2011, 10:38 am
Every month, we identify four channels that are experiencing big gains in subscribers but haven't yet reached the 100,000 mark. Then we ask you to vote for your favorite. We'll reward the winner with exposure on the YouTube homepage and the videos channel as well as posts on Facebook and Twitter . It's all about giving a kick start to the next...

Amber MacArthur To Share Social Media Tips at SES Toronto 2011

April 13, 2011, 10:32 am
Amber MacArthur will be the opening keynote speaker at SES Toronto 2011. Better known as Amber Mac, the Canadian television and netcasting personality will be sharing social media tips and tactics on Monday, June 13, which is Day 1 of the event.Click to read the rest of this post...

Google Panda Update Benefits Google Properties

April 13, 2011, 10:22 am
We’re still looking at the latest data from SearchMetrics, which looks at the top victims and winners of Google’s UK roll-out of the Panda update. There are a lot of interesting findings. We reported earlier about how eHow has reportedly taken a big hit. It appears that some of Google’s own properties have benefited in search...

Is It A Case of ‘What Goes Around, Comes Around” for Zuckerberg?

April 13, 2011, 10:19 am
There is a lot of buzz around new developments that go back to the early days of Facebook. No it’s not another movie but if the legal case being brought by a man who claims he should have 50% of Mark Zuckerberg’s equity is real, there may need to make another one. Normally, this kind of case would be viewed as a get rich quick play by most...

Facebook Photo Scam Spreading Rapidly

April 13, 2011, 10:11 am
A new Facebook scam is spreading rapidly through a post on users’ news feed, according to an alert issued by M86 Security Labs. The scam involves a photograph being posted in an album called “BBC News” with an image of a girl from a web cam. The text says ““Everyone do check what she did on cam …. — [URL]” The URL has...

Facebook's New Open Source Social Sharing Project

April 13, 2011, 10:08 am
As things are with all things social, Facebook has recently released a new, open source development in the technological industry as they share their secrets about a computer project. The "Open Compute" project from Facebook is an initiative designed to increase and improve the industry's level of sharing, collaboration and computer efficiency....

AT&T's LG Thrive Announced

April 13, 2011, 10:08 am
GoPhones no longer need be DumbPhones, according to AT&T and LG. AT&T has just announced the LG Thrive, their first smartphone that doesn't require a contract. The phone will run on the Android 2.2 platform and be available for purchase on April 17th. The LG Thrive will have a 600MHz processor, full-touch display and a 3.2 MP camera. It will be...

AT&T’s LG Thrive Announced

April 13, 2011, 9:51 am
GoPhones no longer need be DumbPhones, according to AT&T and LG. AT&T has just announced the LG Thrive, their first smartphone that doesn’t require a contract. The phone will run on the Android 2.2 platform and be available for purchase on April 17th. The LG Thrive will have a 600MHz processor, full-touch display and a 3.2 MP...

In Internet Marketing, It's Never Just One Factor

April 13, 2011, 9:38 am
Have you ever tried to explain Internet marketing to a relative newcomer (or even a relative for that matter)? Once you start talking about the area that you specifically work in (SEO, PPC, social media, etc) you find you have to start to explain to some degree the other areas because none of the disciplines of the Internet marketing world exist...

Demand Media Looks for Senior Analyst to Measure Search

April 13, 2011, 9:25 am
Demand Media has tweeted about a job position in the last day, that requires studying how people search and applying that to business practices, from the sound of it. Now, this doesn’t seem unusual for the company, as the business model for their content arm, is widely known to be based on analyzing what people are searching for, and...

First Windows 8 Build Leaks

April 13, 2011, 9:25 am
After an impressive return to glory with Windows 7, after the negativity surrounding Vista, Bill Gates Steve Ballmer’s gang doesn’t appear to be resting on their laurels. The apparent goal for the next version of the Windows operating system is to capitalize on the good will Windows 7 generated by keeping with the look and feel the...

In Internet Marketing, It’s Never Just One Factor

April 13, 2011, 9:24 am
Have you ever tried to explain Internet marketing to a relative newcomer (or even a relative for that matter)? Once you start talking about the area that you specifically work in (SEO, PPC, social media, etc) you find you have to start to explain to some degree the other areas because none of the disciplines of the Internet marketing world exist...

Windows 8 Leak Screenshots

April 13, 2011, 9:23 am

Bing Business Portal Helps Business Control Their Listings On Bing

April 13, 2011, 9:22 am
Business owners, stake your claim! Bing has released the Bing Business Portal into the wild. Bing Business Portal is a new service from Bing to help business owners create and control their presence online.Click to read the rest of this post...

2011: The Year the Check-in Died

April 13, 2011, 9:04 am
This post tackles the subject that many are wondering... are location based check-ins services just a fad that is going to die?

Google Panda Update Hits Demand Media's eHow This Time

April 13, 2011, 9:02 am
As you know, Google has rolled out the Panda update internationally in the English language. SearchMetrics has put out a list of the top victims in the UK . We'll be exploring more of this in time, but one thing that realy sticks out in this report is the presence of eHow on the list. Demand Media's eHow, a site often referred to as a content...

LikeMinded Launched by Craigslist Foundations

April 13, 2011, 9:02 am
Craig Newmark, founder of Craigslist, has just announced a new site called LikeMinded . The site will attempt to serve as an aggregate source for community involvement and local action. People can use the service to share stories of successful community projects and also as a place to find resources for getting their own project off the ground....

SEO content marketing roundup, week ending April 13th

April 13, 2011, 8:57 am
4/13 ROUNDUP With social media flexing its ever-growing muscle in all things marketing, this week's latest and greatest web writing news is concerned with the online "face" of business, from cohesive social media policy and strategy to sound (brand and industry) reputation management. Content and social media marketers, as well as SEO and search...

Google Panda Update Hits Demand Media’s eHow This Time

April 13, 2011, 8:48 am
As you know, Google has rolled out the Panda update internationally in the English language. SearchMetrics has put out a list of the top victims in the UK. We’ll be exploring more of this in time, but one thing that realy sticks out in this report is the presence of eHow on the list. Demand Media’s eHow, a site often referred to as a...

Social web Browser Flock To Shutdown

April 13, 2011, 8:47 am
Social web browser Flock has announced it will be shutting down on April 26, according to notice on its website. Flock was purchased by social gaming company Zynga in January for an undisclosed amount. "The Flock team joined Zynga in January, 2011 and is now working to assist Zynga in achieving their goal of building the most fun, social games...

Book Review: "Affiliate Program Management: An Hour A Day" by Geno Prussakov

April 13, 2011, 8:32 am
Affiliate Program Management: An Hour A Day is a comprehensive book by the famous affiliate marketing pro Geno Prussakov (we have interviewed previously ) containing a step by step guide on how to research, launch, manage, and grow a successful online affiliate marketing program.

Microsoft's Bingahoo Hits 30 Percent of Market Share

April 13, 2011, 8:17 am
It's easy to look at Google and call it the unbeatable beast - for good or evil - that stands atop the world of search engines. However, while Google certainly has a huge majority vote when it comes to use popularity, it's foothold as king of the mountain is slipping, with the Microsoft-controlled search engines, .

Eight Tips for Monitoring Brand Reputation across Languages

April 13, 2011, 8:17 am
With native English speakers comprising only 22% of all internet users, and evidence showing that 85% of online consumers require information in their native tongue to make an important purchase, there's a strong case for expanding your online reach across multiple languages. The return on investment for every dollar spent on localization is...

PPC and SEO Working Together

April 13, 2011, 8:02 am
Most companies are often faced with the dilemma of determining how to maximize limited online marketing budgets. Are you looking for high performance, but need to be conscious of costs? So what tactics should be used, PPC or SEO? The answer is both. PPC and SEO are often viewed as two very different online marketing strategies, with each side...

Weekly Search & Social News: 04/13/2011

April 13, 2011, 7:16 am
Hello and welcome to another edition of ' 7 Days of Search and Social '. I hope this edition finds you well. Lead Story The Impact of Google +1 Just for a change, I thought this week we could look at a topic, instead of a news story. Change can be good right? What caught my eye was a discussion over on the social site for search geeks, Sphinn.

Drugs, Milk, and Money: 3 Ways to Do Social Media in Regulated Industries

April 13, 2011, 7:03 am
In a highly regulated industry? Don't let it paralyze your social media efforts. Here are 3 tips on making the most out of what you CAN do.

Search Sizzles in Summer Sunshine!

April 13, 2011, 6:23 am
As we enjoy some unseasonably high temperatures, are your search accounts ready for the upcoming summer search trends? I have put together a few pointers to highlight how many markets can take advantage of the summer search peaks. All industries will see fluctuations in search patterns as the summer rolls in but before we are hit with warmer...

Keep Your Link Building Diversified!

April 13, 2011, 4:12 am
I'll admit it, the first time you take a good hard look at your link building strategy, the seemingly endless rows of directories, blogs, forums, business profiles, social networking sites and more that you're supposed to methodically work through can be incredibly overwhelming. A lot of website owners think the best approach is to roll up their...

How to Build Links Without Fancy Tools

April 12, 2011, 11:55 pm
Posted by Paddy_Moogan A question that I get asked quite a bit is something along the lines of "what link building tools do you use?". The honest truth is that I don't use that many on client sites every day. I've certainly paid for and used quite a few over the last few years, but when I first started in SEO, I didn't have the cash to buy tools...

Google Docs Gets Pagination to Combat Microsoft Word

April 12, 2011, 11:24 pm
Google April 12 trumpeted the fact that its Google Docs now has pagination, which lets users see visual pages on their screen similar to the way people have been doing via the Microsoft Word word processing app for two decades. When users edit their documents in Docs they'll see visual page breaks while users are editing their documents, providing...

Richard Trevithick Inventor Of Steam Locomotive Gets Google Doodle

April 12, 2011, 9:49 pm
Richard Trevithick British inventor of the first functioning steam locomotive received a Google Doodle for his 240th birthday. Trevithick was born in 13 April 1771 and died 22 April 1833. Click to read the rest of this post...

SEO For Designers, Developers & Managers

April 12, 2011, 9:43 pm
SEO on your own site is straightforward, at least in terms of the politics. SEO'ing a site that a team works on is another matter. You will come up against barriers. These barriers are often put up by designers, developers, copywriters and management. Frustrating as it is for the SEO, this is the reality of working on a site alongside other...

Google Wants to Act Like a Start Up

April 12, 2011, 8:43 pm
I just saw this Google snippet while trying to fine one of our old posts and it was *so* awful that I had to share it. This is an area where Bing was out in front of Google & used a more refined strategy for years now before Google started playing catch up last fall . Google ignored our page title, ignored our on-page header, and then use the...

Bing Releases Business Center, Includes Free Deals

April 12, 2011, 7:27 pm
There are three major wars being waged on the web right now: search, social, and local. Each and every technology company seems to be pushing for ownership in their non-standard territories - with Google trying to enter social, Facebook trying to enter local, and so forth. Microsoft is no stranger to these attempts, either, and their newest local...

Bing, Ask Buying Ads On Google Doodle News Search Results

April 12, 2011, 7:17 pm
The popularity of Google Doodles has not been overlooked by Bing and Ask, both engines are buying low costing paid search traffic for Yuri Gagarin figuring the people who click thru may stay and use Bing News or Ask.com. Click to read the rest of this post.

Google's Algorithm Officially Integrates User Feedback

April 12, 2011, 7:12 pm
Everywhere you look in search engine optimization sites, the word of the day seems to be "Panda." Or, if you prefer, "Farmer" - since the two monikers both describe the major Google algorithm that was implemented to fight off spam. While everyone is eager to figure out how to avoid being flagged as a spam site, another major element of SEO has...

Infographic of the Week: What Sites Influence Women's Purchase Decisions

April 12, 2011, 6:57 pm
Find out what websites influence those all-important purchase decisions by women and where women are the most receptive to ads.

Microsoft Now Owns 30% of Search

April 12, 2011, 6:22 pm
It's very difficult to get consistent figures on who owns search. After all, what do we include? All page visits, or only ones that result in searches? Each search as its own instance, or each set from a unique IP in a day as being the same? From every platform, or just desktops? From the U.S., or from around the globe? As you see all these...

Search News & Headlines Around the Web - April 12, 2011

April 12, 2011, 5:00 pm
Here's a roundup of today's other search news and headlines from around the web, sorted by category.Click to read the rest of this post...

Google Docs Adds Pagination

April 12, 2011, 4:22 pm
Talk to any college students for very long, and you may find that page numbers rule their lives.  They’ll celebrate receiving a measly half-page assignment, for example, or freak out over a 40-page paper that’s due all too soon.  So now, perhaps after discovering that fact, Google Docs has introduced a familiar feature related to...

Winklevoss Tweets About Zuckerberg Email

April 12, 2011, 4:19 pm
Tyler Winklevoss, half of the Winklevoss twins, which have been in an ongoing legal battle with Facebook, posted a snarky tweet today, after news came out of Paul Ceglia suing Facebook and revealing alleged email exchanges he shared with Zuckerberg. One of the alleged emails from Zuckerberg to Ceglia reads: I have recently met with a couple of...

The Majority Rules: QR Codes Are Memorable

April 12, 2011, 4:16 pm
If you believe the results of a recent survey by MGH, QR codes are making an impact on mobile users. Their new study says that "72% of smartphone users would be likely to recall an ad featuring a QR code." Nice results, but I'm not sure they asked the right question. It's kind of like asking, "if you saw a pink elephant walk down the street, would...

Apple, Facebook, Google Sued By Walker Digital

April 12, 2011, 4:16 pm
Today in Delaware, Walker Digital LLC filed multiple suits against top companies for the violation of intellectual property rights. In total, 15 suits were filed against over 100 companies including giants like Facebook, Google, Microsoft, Apple, Amazon, eBay and Wal-Mart. Walker Digital says that company efforts failed to obtain commercial...

Levy's "In the Plex" Puts Google Under the Microscope

April 12, 2011, 4:16 pm
While there have been plenty of writers who claim to give you the "inside scoop" on what's going on at Google, one of the more experienced reporters on the topic is Steven Levy. Levy has written technology news stories for over two decades, with one of his more famous pieces - the Seven Commandments of the Personal Computer Revolution - coming out...

IE10 Platform Preview Download Announced

April 12, 2011, 4:00 pm
Microsoft announced the availability of the IE10 Platform Preview for download today. The company calls it the "first step in delivering the next wave of progress in native HTML5 support." "We built IE9 from the ground up for HTML5 and for Windows to deliver the most native HTML5 experience and the best Web experience on Windows," says IE...

Google's Panda Update Hits the UK: Early Winners & Losers

April 12, 2011, 4:00 pm
Many websites in the UK today are feeling the impact of Google's Panda update, one day after was officially rolled out to all English-language Google users. Much like the devastation unleashed on unsuspecting sites in the U.S. in February, today price comparison sites and many content sites (e.g., news, reviews, blogs) Google has deemed "shallow"...

Algorithm Experiments and Better Comments

April 12, 2011, 3:55 pm
Trucking right along, the Digg team has a couple of new site changes to discuss which are either going live today or have already been live for a couple of days. We are running an experiment with a Digg Top News algorithm change, we have made it easier to find the best comments on a story, downvoted comments have more visibility, and we have...

New on YouTube: LeBron James' animated series

April 12, 2011, 3:30 pm
As sports fans know, LeBron James is one of the most talented players in the NBA, with a combination of all-around skills the game hasn't seen since Magic Johnson. Eager to show he's more than an athlete, LeBron has developed an original animated series called The LeBrons that debuts on YouTube this week, sponsored by HP and Intel. Check out the...

Huffington Post and AOL Face Class Action Suit Over Contributed Content

April 12, 2011, 3:30 pm
The Huffington Post has been on the receiving end of a lot of criticism - more so since the announcement that it would be acquired by AOL, and that that it would essentially run AOL's entire content business. A great deal of the criticism has been coming from writers angry about not getting paid for content that that they apparently contributed...

Commercial Privacy Bill Of Rights Praised By eBay, Microsoft

April 12, 2011, 3:15 pm
Today, Senators John Kerry and John McCain introduced a piece of legislation known as the Commercial Privacy Bill of Rights Act of 2011 . It's designed to regulate how firms should handle consumers' personal data, and while that's a complicated issue, eBay, HP, Intel, and Microsoft wasted no time in voicing their approval. A few obvious thoughts:...

TV on the Radio Debuts Album-Length Film via YouTube

April 12, 2011, 3:15 pm
Starting today you can view an album-length film featuring every track from TV on the Radio's fourth studio album, Nine Types of Light. The film was directed by Tunde Adebimpe, the groups lead vocalist. Adebimpe intertwines the songs along with interviews from various New Yorkers on various topics. You can watch the film above, or here . What did...

comScore Releases March 2011 U.S. Online Video Rankings

April 12, 2011, 3:05 pm
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 174 million U.S. Internet users watched online video content in March for an average of 14.8 hours per viewer. The total U.S. Internet audience engaged in more than 5.7 billion viewing sessions during the...

Facebook Game Market to Increase

April 12, 2011, 3:00 pm
Would you play a first person shooter on Facebook? How about a large, real time strategy game akin to World of Warcraft? A new study suggests that the market for such game types may increase fivefold by the year 2013. A report released by Social Times Pro surveyed game developers in the space of hardcore gaming, and they found that there is indeed...

Email Subscribers 'Can't Wait' to Open Deal Newsletters

April 12, 2011, 2:40 pm
I subscribe to a lot of email newsletters and there are several that I would greatly miss if I stopped receiving them. But I can't think of one missive that I receive on a regular basis that I would say I "can't wait" to open. This is not the case with your average bargain shopper. According to a report compiled by eMarketer,

The Future of the Agency: Bill Kanarick, SapientNitro

April 12, 2011, 2:40 pm
Be the business.

Email Subscribers ‘Can’t Wait’ to Open Deal Newsletters

April 12, 2011, 2:29 pm
I subscribe to a lot of email newsletters and there are several that I would greatly miss if I stopped receiving them. But I can’t think of one missive that I receive on a regular basis that I would say I “can’t wait” to open. This is not the case with your average bargain shopper. According to a report compiled by...

Google Trends Hot Topics Now Gone – Confirmed

April 12, 2011, 2:28 pm
Update: A Google spokesperson tells WebProNews, “We’ve just streamlined it — we unified the data into one set to make it easier for users to understand what’s hot in Google web searches.” Original Article: Yesterday, we reported that the U.S. Hot Topics section of Google Trends appeared to be stuck on the same ten for...

Facebook Comments Plugin Added to 50,000 Sites In a Month, Updates Launched

April 12, 2011, 2:25 pm
At the beginning of March, Facebook launched its new and improved comments plugin for content sites. It brought features like the use of social signals to order comments based on quality, improved moderation tools, the ability to add different log-in options, and better sharing of comments. Apparently a lot of sites have been using it. “In...

Peeps Popular on the Web

April 12, 2011, 2:25 pm
by Claudine Zap It's a scientific fact that Marshmallow Peeps are practically indestructible. Which is a good thing, considering that the Easter candy is used for so much more than eating: Peeps have become central props in colorful diorama contests. The Washington Post holds a must-see " Peeps Show " each year, with eye-popping results that must...

Verizon Named Mobile Brand Of The Year By Consumers

April 12, 2011, 2:09 pm
Verizon has been named the mobile networks brand of the year among consumers for the second year in a row, according to a new poll from Harris Interactive. "Since the change in the portability of phone numbers, switching mobile phones and mobile networks is significantly easier," said Jeni Lee Chapman, Executive Vice President of Brand and...

Google Does Guest Post for Panda Victim HubPages

April 12, 2011, 1:54 pm
HubPages was one of the big Panda victims from based on the often-cited Sistrix report. The company never denied this. "We are confident that over time the proven quality of our writers' content will be attractive to users," HubPages CEO Paul Edmondson told us soon after the Panda update was first launched in the U.S. "We have faith in Google's...

Mark Your Calendars for the Upcoming API Webcast

April 12, 2011, 1:54 pm
Mark your calendar to attend our webcast where adCenter API experts will review new and upcoming features and take your questions. Date : Thursday, April 14, 2011 Time : 1:00 2:00 P.M. PST Be sure to bookmark this post so you can join the meeting when it starts. To view the webcast, you must have Microsoft Office Live Meeting installed on...

Tablet Device Usage Overtaking Print, Radio & TV [Infographic]

April 12, 2011, 1:43 pm
Admob (the mobile ad network owned by Google) recently surveyed 1431 tablet device owners to learn more about their usage habits. The survey found that gaming was the number 1 activity for tablet owners and searching is the 2nd most popular activity on tablet devices. This is noteworthy as this is a behavior change from traditional desktop and...

China: U.S. Internet Freedom Not So Great Either

April 12, 2011, 1:39 pm
Every year, the United States government releases a report on the state of human rights around the world. This year, like many others, the United States called out China for various wrongdoings - one such problem being "The Great Firewall" that restricts Chinese citizens' access to the internet in astoundingly far-reaching ways. This year,

My Top 5 Excel Tips for PPC Managers

April 12, 2011, 1:37 pm
Pay Per Click marketers will find these 5 excel tips very useful for managing PPC accounts.

How Social Media Affects Paid Search

April 12, 2011, 1:25 pm
An in-depth post on social influences and pay per click advertising.

Hitwise: Bing-Powered Search Rises to 30%

April 12, 2011, 1:22 pm
Bing's search market share stood at 9.62 percent in March 2010, according to Experian Hitwise. Fast forward a year and Bing, which now powers Yahoo's organic search results, accounted for 30 percent of all U.S. searches. Backing up Hitwise's Bing data are comScore stats from February, which had Bing-powered search at 29.7 percent. ComScore's...

Google Trends Hot Topics Now Gone

April 12, 2011, 1:19 pm
Yesterday, we reported that the U.S. Hot Topics section of Google Trends appeared to be stuck on the same ten for several days . As of Monday, the top ten hot topics were: 1. kelly clarkson 2. radio 3. beck 4. shutdown 5. boehner 6. shooting 7. masters 8. garcia 9. kyrie irving 10. anonymous Normally, these change frequently throughout the day,...

Is Yuri Gagarin Google Doodle Nod To Space Race Or Possibly Cyberspace Race?

April 12, 2011, 12:54 pm
The Google Doodle honoring the first manned space flight by Yuri Gagarin brings back memories of the Space Race between the US and the Soviet Union during the Cold War of the last century, but also could be seen as a mirror to the new Search Race that national search engines from the United States, Russia and China are now competing in. Russia and...

HTC Sensation 4G "Multimedia Superphone" Coming This Summer

April 12, 2011, 12:49 pm
The HTC Sensation is described as a "multimedia superphone" by the company. It comes with a 4.3"widescreen qHD display, hi-fi audio instant capture camera, a "richer Internet experience" (multi-window browsing, quick lookup tool, Flash support), and an active lockscreen. The locksreen will show things like portfolio information, friends' status...

HTC Sensation 4G “Multimedia Superphone” Coming This Summer

April 12, 2011, 12:45 pm
The HTC Sensation is described as a “multimedia superphone” by the company. It comes with a 4.3”widescreen qHD display, hi-fi audio instant capture camera, a “richer Internet experience” (multi-window browsing, quick lookup tool, Flash support), and an active lockscreen. The locksreen will show things like portfolio...

Google AdWords Gives Users Free Phone Support

April 12, 2011, 12:34 pm
Google AdWords is one of the most powerful advertising locales on the Web. Not only does it give you access to the people who search Google every day - and with Google sitting at 70 percent of search share, that's a fairly monumental number of people - but it gives you access to Google's entire .

Video: Yes, the Search Alliance is Paying Off for Search Marketers

April 12, 2011, 12:18 pm
Find out how the Search Alliance impacted campaign performance and the top tips for success in the combined marketplace.

As Net Neutrality Battle Builds, Other Concerns Rise

April 12, 2011, 12:03 pm
Although the issue of net neutrality has never been small, it has grown into a very large, complicated matter with more concerns rising frequently. It has actually developed into a political issue with outspoken parties on both sides. Do you think that net neutrality has gotten too political? Let us know why or why not. According to John Bergmayer...

Can Getting Inside Larry Page's Head Help Your Strategy?

April 12, 2011, 11:58 am
Since Larry Page took over as Google CEO, there has been a renewed appreciation for his personality and influence, and how it affects Google's approach to products. Tip: if Larry wants something, he's likely to get it. In the past, that often meant some cues being provided by former CEO Eric Schmidt, agreeing with Larry's push. Of course, not to...

Google Powered Search Tool For Pet Owners Launches

April 12, 2011, 11:48 am
The American Veterinary Medical Association said today it has launched an online search tool for pet owners powered by Google, called MyVeterinarian.com. Users can search MyVeterinarian.com by zip code to find a vet in their local area. The search results display the clinic's name, address phone number and business hours; the medical services...

Internet Sales Tax Bill Expected

April 12, 2011, 11:48 am
Every so often, the idea of an Internet sales tax circulates, stirring up controversy and sparking debates about fairness. Now, it's apparently that time again, as a report's indicated Senator Dick Durbin intends to introduce a bill sometime this month. Declan McCullagh wrote earlier today after speaking to a Democratic aide,

Is Nokia Primed For A Comeback In The US?

April 12, 2011, 11:33 am
Nokia? What's that? I'm sure there are young teens, and children who are receiving their first smart phones which have little memory of when Nokia dominated the mobile landscape. In fact, on the international level Nokia is still the top selling cell phone manufacturer. However, they've fallen by the wayside in the US to the domination of iOS and...

How to Build the Perfect Facebook Fan Page, 2011 Edition

April 12, 2011, 11:26 am
With Facebook’s recent changes to the layout of fan pages (aka business pages, aka brand pages), has come the opportunity for those with creativity to design a much more compelling and fully branded page.

Investing in the world's largest solar power tower plant

April 12, 2011, 11:18 am
We've invested $168 million in an exciting new solar energy power plant being developed by BrightSource Energy in the Mojave Desert in California. Brightsource's Ivanpah Solar Electric Generating System (ISEGS) will generate 392 gross MW of clean, solar energy. That's the equivalent of taking more than 90,000 cars off the road over the lifetime of...

Ranking in Google Now That Panda Has Gone Global

April 12, 2011, 10:58 am
Since Google launched the controversial Panda update in February, anxious webmasters and publishers have been waiting for the day when it would go from just a U.S. change to a global change. That day came this week, as Google announced it had expanded the "search quality" algorithm worldwide for English language users. Have you been impacted by...

LivingSocial, Next Jump Partner Up

April 12, 2011, 10:58 am
LivingSocial is on the move. Big time. Recently, we asked if Groupon had peaked . The reason was that while Groupon revenues were reported down in both February and March, LivingSocial was on the rise at a comparable rate. Daily deal aggregate site Yipit crunched some numbers and suggested that LivingSocial was running a dead heat with Groupon in...

Three Worldclass WordPress Themes for Savvy Online Publishers

April 12, 2011, 10:43 am
It would be a gross understatement to say that my colleagues over at Copyblogger Media's StudioPress division have been working like crazy on your behalf. They've been developing and shipping so much digital goodness lately, it's making me feel fatigued just watching. I mean, I'm just a guy typing in his bathrobe, continually pouring coffee, and...

Incorporating Article Marketing for SEO Video Tips

April 12, 2011, 10:33 am
Article marketing is a great way to establish your business as an industry leader and resource, create credible one-way links for your website and build the power of your brand. But article marketing requires a serious time commitment and dedication to producing quality content that provides value to both your company and your readers. Check out...

Dunkin' Donuts Launches New Website With A Focus On Local Content

April 12, 2011, 10:27 am
Dunkin' Donuts said today it has launched a redesigned website with a focus on local content and social media. The new DunkinDonuts.com features a homepage with localized content, an improved store locator, and the ability for users to connect to Twitter, Facebook and YouTube. The company has also launched its first blog called " Behind the Beans...

Google Adds (Fake) Virtual Breathalyzer

April 12, 2011, 10:27 am
Have you ever received a call at three in the morning from a friend, ex, or recent acquaintance where the rambling and slurred speech makes it impossible to understand why they were so eager to call you? Have you ever made such a call yourself, but found yourself stumped as to what you said, why .

eBay Buys Majority Stake In Turkish Site

April 12, 2011, 10:12 am
eBay's international presence is growing larger in a significant way today. eBay announced this morning that it's taking control of GittiGidiyor, a company that was founded in 2001 and qualifies as the leading online marketplace in Turkey. eBay now owns 93 percent of outstanding GittiGidiyor shares, and although terms of the transaction were not...

Dunkin’ Donuts Launches New Website With A Focus On Local Content

April 12, 2011, 10:11 am
Dunkin’ Donuts said today it has launched a redesigned website with a focus on local content and social media. The new DunkinDonuts.com features a homepage with localized content, an improved store locator, and the ability for users to connect to Twitter, Facebook and YouTube. The company has also launched its first blog called...

Cisco Closing Down Its Flip Business

April 12, 2011, 9:57 am
Cisco has issued a release saying they're going to be getting back to its five key company priorities: core routing , switching and services , collaboration , architectures and video . With this announcement also comes with them exiting certain aspects of consumer businesses, most notably closing down its Flip video camera business . Was HD...

New York Times Paywall Decreasing Traffic

April 12, 2011, 9:42 am
Data collected by Hitwise shows the impact of the newly instated New York Times paywall, and it's not great news for the venerable news outlet. Overall visits have decreased between 5% and 15% per day. As you probably remember, The New York Times rolled out a semi-permeable paywall on March 28th. The paywall allows up to 20 pages views for readers...

How to get listed as quickly as possible in Google's search results

April 12, 2011, 9:36 am
We're living in a world of instant gratification: the Internet and the TV report news as it happens, you can call anyone, anywhere at any time, fast-food is delivered and consumed immediately, etc. Does this also work with search engines? How can you get listed as quickly as possible in Google's search results?.

Zuckerberg and Facebook Follow Winklevoss Twins' Ordeal with New Round of Paul Ceglia Litigation

April 12, 2011, 9:22 am
Remember Paul Ceglia, the guy who claimed entitlement to the majority of Facebook (84%)? His story was all over the web last summer. Now, he's back, having filed a new suit against Facebook, this time bringing a high powered law firm in DLA Piper, and a stack of new emails with him. Apparently, he's now claiming to own half of the company. The...

How to turn a boring FAQ page into a sales star

April 12, 2011, 9:21 am
Take a few minutes and learn how to transform those typically dry, administrative-dull FAQ pages into web copy that both sings to your reader and calls to the search engines:

What's New in SEO for April 12, 2011

April 12, 2011, 9:12 am
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Hotpot is going Places Google's Hotpot, a recommendation engine in which you can rate and review the places that you know, is now a permanent part of Google Places due to its...

Experian Hitwise: Google On Six-Month Losing Streak

April 12, 2011, 9:07 am
As Larry Page goes about reorganizing Google to his liking, he might do well to transfer a few extra engineers to the search team. Google's search engine of course continues to be dominant in the U.S., but new data from Experian Hitwise suggests it's lost ground to the Bing-Yahoo alliance six months in a row. Trace the decline for yourself if you...

How To Analyze Modified Broad Match Keywords in Google Analytics

April 12, 2011, 9:07 am
Keywords are at the heart of Paid Search (at least in the current SEM environment). Therefore, choosing the right keywords along with implementing the right bidding strategy can have a significant impact on your SEM performance. When developing a keyword targeting strategy, having a solid understanding of your match type options is extremely...

Zuckerberg and Facebook Follow Winklevoss Twins’ Ordeal with New Round of Paul Ceglia Litigation

April 12, 2011, 9:04 am
Remember Paul Ceglia, the guy who claimed entitlement to the majority of Facebook (84%)? His story was all over the web last summer. Now, he’s back, having filed a new suit against Facebook, this time bringing a high powered law firm in DLA Piper, and a stack of new emails with him. Apparently, he’s now claiming to own half of the...

Hitwise Reports Paywall Causes Decrease in Overall Visits to NYTimes.com

April 12, 2011, 9:00 am
According to data from Experian Hitwise, The New York Times paywall has caused a decrease in the overall visits to NYTimes.com of 5 to 15 percent.Click to read the rest of this post...

YouTube And Facebook Favored Among College Professors

April 12, 2011, 8:50 am
The majority (90%) of college faculty use social media in the workplace, compared to 47 percent of employees in other industries, according to a new report from the Babson Survey Research Group and Pearson. The survey of nearly 2,000 faculty found that 80 percent use social media in the classroom for some aspect of their course. Among those,...

Panda, Google's High Quality Sites Algorithm, Officially Adopts User Feedback As Search Signal

April 12, 2011, 8:45 am
So the rumors are true. Pandapocalypse is coming to a location near you. But if your site is not english language, you may still have nothing to fear. This time around, a global rollout may only prove to be a storm in a teacup as it will affect only 2% of search queries, rather than 12% as in the first update. Along with the update, Google seems...

Kindle with Ads: $114 and Coming Your Way

April 12, 2011, 8:38 am
What would you say if I told you that Amazon is lowering the price of the Kindle by $25?  What if that meant you had to deal with ads?  Bummer, right?  What if I then told you that the ads wouldn’t appear while you were reading, just on the home page and screensavers?  Okay, enough with the questions. Amazon has announced that starting...

Google Places Eats Hotpot: What's it Mean for Local Search?

April 12, 2011, 8:30 am
Google has decided to drop the Hotpot name and merge it with Google Places, which is how Google should have set it up initially. The Foursquare-like recommendation engine touted 1 million monthly reviews and allowed users to connect with other profiles they trust to see those trusted user's personal reviews. Click to read the rest of this...

Mitt Romney’s 2012 Presidential Campaign Launches Via Social Media

April 12, 2011, 8:27 am
Mitt Romney has announced the formation of an exploratory committee for a 2012 presidential bid via YouTube, and Twitter. In the 2:30 video, the former governor of Massachesetts, talks about unemployment, foreclosures, and even gives Obama a ribbing over his policies. Romney also states, “He and the people around him have never worked in the...

Kiip Offers Ad Based Rewards For Mobile Gaming

April 12, 2011, 8:27 am
Imagine playing your favorite game on the iPhone, and upon making it to the final level and defeating the stage boss you’re offered a free cheeseburger at your favorite restaurant. Would such a system bring about positive or negative feelings from your gaming experience? Free stuff in the real world, based upon your performance in a mobile...

Get More Traffic From Twitter With These 6 Great Headline Tips

April 12, 2011, 8:07 am
So, you have all those followers on Twitter and yet when you tweet a link to your latest blog post…..nothing much happens! Why did so few of those hundreds (or thousands) of your followers click your link; after all, it’s a great post? Your headline let you down! People will ONLY click your links and read your content, if the headline or...

Yuri Gagarin First Orbit Full Length Film Featured on YouTube

April 12, 2011, 8:00 am
First Orbit, a film made to commemorate the 50th anniversary of the first man in space, and celebrate the first International Day of Human Space Flight is being featured on YouTube today. However, don't expect a 10 minute short! The film is one hour and forty minutes long and recreates the entire journey made by Yuri Gagarin with footage shot...

Bing Powered Search Hits 30% Share

April 12, 2011, 7:19 am
I wrote a while back to wake me up when Bing powered search (combined market share of Yahoo and Bing search) reached 40%. Well, in March a new plateau was reached as the two search entities combined to hit 30% so I may now have one eye open. Experian’s Hitwise reports these numbers. This is a good sign for Bing powered search as Google’s slip...

The Complete Guide to Bing’s New Local Business Portal

April 12, 2011, 6:29 am
Bing’s local search tools and features don’t get a lot of airplay compared to Google, but that could – and should — change after today’s launch of an entirely new local listings tool for business owners. It’s called the Bing Business Portal and it has some features that should make Google Places green with envy...

Talking SEO to the tech-indifferent

April 12, 2011, 6:13 am
Sometimes the biggest challenge we face as SEOs is actually getting a project off the ground and gaining internal buy in. Sadly, not everyone “gets” SEO or why it can be important for a business. Luckily, working in sales over the years has taught me that sometimes the best way to get someone excited about something is to compare it to...

Tools Used to Manage the SEOmoz Community

April 12, 2011, 12:07 am
(The following post was written by Jen Lopez of SEOmoz, the Marketing Pilgrim SEO Channel sponsor. If there was ever a discipline that was community oriented it’s SEO. Here’s how one of the top players in the industry handles it.) As the Community Manager for SEOmoz, I see our community as a number of areas: Any interactions that take...

Yuri Gagarin Gets Google Doodle On 50th Anniversary Of Man In Space

April 12, 2011, 12:02 am
Whilst the space race may be over, 50 years ago the race to get a man in space was a hot topic and Russia's Yuri Gagarin first manned space mission was global front page news. Google honors the achievement with a worldwide Google Doodle April 12. Click to read the rest of this post...

Google Hotpot Moving to Places

April 11, 2011, 10:59 pm
Rolling Hotpot into Google Places helps simplify the connection between the places that are rated and reviewed and the more than 50 million places that already have an online presence through Google Places...

Amazon to Offer Ad-Supported Kindle at Discounted Price

April 11, 2011, 7:09 pm
There are ads on my TV, my mobile phone and on the screen at the movies. Now Amazon wants to take over my e-reading experience as well. They swear the ads won’t actually butt in just as I reach a cliffhanger moment. And I do have to agree to it. Actually, I have to buy in to it, as the ad-sponsored Kindle is a product all its own. Amazon...

Facebook and Baidu To Team Up Over Social Network In China

April 11, 2011, 6:13 pm
Facebook has struck a deal with Baidu, the biggest Chinese search engine, to open a jointly-owned socialnetwork in China, according to reports in the Chinese press, citing inside sources.

HitWise: Bing Busts Through 30% - Takes Share from Google

April 11, 2011, 5:44 pm
"Bing-powered search in the United States just broke the 30% barrier, clocking in at 30.01% in March according to Hitwise. That was a rise from its February tally of 28.48%. Google in the same time period dropped from 66.69% to 64.42%, ceding that ground to Bing. Both Yahoo search, which Bing powers, and core Bing.com searches rose during the...

Search News & Headlines Around the Web - April 11, 2011

April 11, 2011, 5:00 pm
Here's a roundup of today's other search news and headlines from around the web, sorted by category.Click to read the rest of this post...

Kiip Offers Real Rewards for Virtual Success

April 11, 2011, 4:25 pm
According to Kiip, there are like, a bajillion people playing games on their phones right now, as you read this, a bajillion people launching bird attacks and chasing zombies and missing their bus stop and ignoring everything that’s being said on the company conference call. They’re playing because gaming is an addiction. Our brains...

Media Consumption Booming in America

April 11, 2011, 4:22 pm
Last week, we asked if you were addicted to social media.  A new report by Edison research suggests that we are all consuming social media, as well as traditional types of media at skyrocketing rates. Obviously, the proliferation of internet access in the last 5 years has made it easier and easier to consume media.  The study, titled “The...

Google Invests $168 Million In “Solar Power Tower Plant”

April 11, 2011, 4:20 pm
Last week, Google announced that it was investing $5 million in a German solar power plant, and many people nodded in appreciation.  Only it turns out the search giant was just warming up, as the company announced today it’s now putting almost $170 million into a solar plant much closer to home. Rick Needham, Director of Green Business...

Google Trivia: Boredom Breaker or Google Research Tool?

April 11, 2011, 4:11 pm
Today Google announced the launch of Google Trivia, a new online game that allows you to search for answers, while posing the questions in such a way that there is no easily searchable answer. Players will have to be very creative in how they search for the answer. A little bit of lateral thinking and multiple searches will be required in order...

URL Shorteners and SEO, According to Google

April 11, 2011, 4:09 pm
With Google looking more at social media these days, in terms of ranking signals, a lot of webmasters continue to wonder how Google treats URL-shorteners in terms of SEO. This isn’t completely new information, but it still seems to be a topic that continues to come up fairly regularly. Google’s Matt Cutts addressed the issue in a...

Baidu’s Stock Up On Word Of Facebook Partnership

April 11, 2011, 3:12 pm
The stock market, as a whole, did not do well today.  The Dow and Nasdaq stayed about level, gaining and losing 0.01 percent and 0.32 percent, respectively, while AOL, Apple, and Yahoo all suffered losses of greater than 1.00 percent.  But Baidu’s stock rose by a significant amount thanks to news that it’s partnered with...

Google Panda Update Officially Goes Global (In English)

April 11, 2011, 2:59 pm
Earlier, we reported that webmasters were finding signs indicating the Panda update may have been launched in more countries. Now, Google has addressed it in a post on the Webmaster Central Blog. They’ve rolled out the update globally to all English-language Google users. “We will continue testing and refining the change before...

Google Trends Topics Not so Hot Right Now

April 11, 2011, 2:35 pm
Realtime results on Google Trends are more like a trip into the past today. Google's Hot Topics, found on Google Trends, and usually updated regularly, appear to have not changed since last week.Click to read the rest of this post...

Searching is the 2nd Most Popular Activity On Tablet Devices

April 11, 2011, 2:31 pm
Google's mobile ad business, AdMob, has conducted a survey of 1,431 users to find out how people use their tablet (devices). The survey found: Nearly half (43 percent) of those surveyed use their tablet more than their desktops Over 30 percent of users spent more time on their tablet than the time they spent watching television. 82% primarily...

Google Panda Update Launched in More Countries

April 11, 2011, 1:26 pm
If you’ve been following the search industry for the last month or two, I probably don’t have to tell you have big an impact Google’s Panda update has had on a lot of sites. Google had only rolled the update out in the U.S. and it has already sent tremendous ripples throughout the web in terms of traffic and search engine...

Google Buys PushLife for $25 Million

April 11, 2011, 12:41 pm
Google has acquired Toronto startup PushLife for a reported $25 million, potentially another piece of the rumored Google Android Music service and iTunes competitor. PushLife's team will join Google's engineering team in Canada and build "better mobile applications for all users," with PushLife being discontinued, according to an announcement on...

Bing Announces New Business Portal Beta

April 11, 2011, 12:32 pm
Bing is looking to make some waves in the local pool that has been dominated by the problem riddled Google Place Page effort. All I can say is that it’s about time that someone gives Google a run for their money so that all ships can truly rise with the rising Internet tide. If my discussions with Bing’s Director of Search, Stefan Weitz...

Long-tail Keyword – Stretch the Tail for More Conversions

April 11, 2011, 12:27 pm
Many organic campaigns start out with high expectations. There is clear focus and intent on working head keywords to drive traffic and begin branding efforts. However every seasoned SEO knows that with a focused plan, heads will eventually turn to tails. Remain pertinacious, and the the tail will continue to grow and ultimately result in what...

Google, IAC Extend Partnership Through 2016

April 11, 2011, 11:22 am
Procrastination and a fear of commitment apparently didn’t enter the equation when it came to renewing a longstanding search and advertising agreement between Google and IAC.  This morning, IAC announced that the two companies have extended their deal through March of 2016. The original deal wasn’t set to expire until the end of 2012,...

Was Google's Marissa Mayer Snubbed in Local + More Reorg Notes

April 11, 2011, 11:19 am
Google CEO Larry Page made waves in his first week back at the helm last week, promoting seven executives to senior vice president to head their individual business units and making a couple noteworthy changes to Google's business operations. Click to read the rest of this post...

Facebook Ups Ad Prices 40%

April 11, 2011, 11:10 am
The first quarter of 2011 started off strong in the U.S. for online marketing, with search marketing growing 17 percent year-over-year, according to a new report from Efficient Frontier. Facebook advertising is getting more competitive, with Cost Per Clicks (CPCs) increasing by 40% Quarter on Quarter (QoQ). Display advertising also showed positive...

Facebook, Baidu Said To Enter Social Networking Deal

April 11, 2011, 8:53 am
Social networking giant Facebook may finally have found a way to do business the world’s most populous country.  According to new (but unconfirmed) reports out of China, Facebook’s partnered with Baidu and will help establish a fresh social site as a joint venture. The move would make sense for a number of reasons.  Consider that...

10 Awesome Free Tools To Make Infographics

April 11, 2011, 8:20 am
Good resources for helping to understand and create infographics.

9 Tips For Using Product Listing Ads

April 11, 2011, 8:08 am
A great introduction on how to use AdWords Product Listing Ads effectively.

Three Essential Google Analytics PPC Hacks

April 11, 2011, 7:50 am
Excellent tips that address common PPC analytics issues.

Facebook and Baidu Reported in Social Networking Deal

April 11, 2011, 7:05 am
Like all social networking sites, Facebook is banned (others say it is blocked which I guess is the PC way to talk about censorship) in China. No surprise there. What is a surprise, however, is that a visit in December of last year by Mark Zuckerberg to the Chinese search giant Baidu may have turned into a bit of a coup for Facebook. According to...

Google PANDA rolls out WorldWide

April 11, 2011, 6:46 am
Today, for the first time, after checking daily, I can now see US Panda results on Google properties worldwide including but not limited to: .co.uk, .ca, .co.in, .com.au, .fr, .de, .se, etc. Congratulations, it's no longer speculation if you have Panda, it's quite visibly there.

Getting A Successful Start With Social Media Marketing

April 11, 2011, 2:59 am
WebmasterWorld Supporters discuss the issues, pitfalls, and the benefits of getting involved in social media marketing activity. (-subscription required)

White Hat SEO: It Fishkin Works

April 11, 2011, 12:27 am
SEOmoz's Rand Fishkin responds to Kris Roadruck's earlier blog post, "White Hat SEO is a Joke."  Naturally, Rand offers up a strong defense of white hat SEO.

4 Powerful Strategies for Managing Your Online Reputation

April 10, 2011, 10:51 am
The internet is filled with stories of companies and individuals whose reputations have been in ruins overnight. Honest businesses fall prey to manipulating competitors out to ruin them and steal market share in return. Many businesses have experienced, through no fault of their own, scheming competitors bad mouthing and spreading false rumors...

How to Build an Effective Startup Press Kit

April 10, 2011, 10:47 am
A press kit is so integral for a website at launch – it can make or break whether media, key people in your industry and your consumers get the full story about what you do.

Social Network Users’ Bill of Rights: Yay or Nay?

April 10, 2011, 5:30 am
With all the privacy concerns over the last year, it is not really surprising that Social Networking User Bill of Rights have been proposed. Although the idea of this type of Bill of Rights has been around for some time, no idea has ever had the power to stick. Do you like the idea of a social networking user bill of rights? Tell us why or why...

XIII Settimana della Cultura Google Doodle

April 9, 2011, 1:31 pm
The 13th annual Settimana della Cultura (Culture Week) of Italy begins today, and is also marked with a special logo on Google Italy. The logo features The Basilica di Santa Maria del Fiore in Florence, Italy, in place of the "g" and "l": Click to read the rest of this post...

Search Week in Review for April 9, 2011

April 9, 2011, 12:30 pm
Here's a recap of this week's columns and news stories for the week of April 3 to 9, as reported by Search Engine Watch.Click to read the rest of this post...

In Google's Penalty Box, Overstock Takes a 5% Hit on Revenue

April 9, 2011, 4:42 am
Six weeks after getting penalized by Google Inc. for using promotional links with university web sites that boosted its natural search rankings, Overstock.com Inc. says the penalty, a drop in its Google natural search rankings, has resulted in a 5% drop in revenue, according to the retailer's filing toay with the Securities and Exchange...

Cup of Joe: Haters Gonna Hate, Are You Going To Listen?

April 8, 2011, 11:05 pm
If you have spent any good amount of time online you have probably heard the now infamous saying, “Haters gonna hate”. No one is really sure where it came from, but it’s clear to see that it struck a nerve with internet users in a big way. [...] a popular catchphrase used to indicate one’s complete disregard for an individual...

Hotpot Brand Given No Stars

April 8, 2011, 10:26 pm
Google is changing before our very eyes about as quickly as any big company can. Apparently Larry Page has had enough of Google’s multiple swings and misses (a tech nod to the start of the baseball season) and is cleaning house with people and product changes galore. One thing he thankfully has done is already killed the pathetically named...

New Techniques Can Track Net Location Within 690 Metres

April 8, 2011, 9:55 pm
The new method zooms in through three stages to locate a target computer.

Forrester Says Facebook and eCommerce Don’t Mix

April 8, 2011, 6:37 pm
Forrester Research just released a new report called “Will Facebook Ever Drive eCommerce?” and the folks at the Wall Street Journal have given us a sneak peek. The report basically states that right now Facebook is not at all effective for driving eCommerce sales. The study found that the average Facebook metrics are a 1% click-through ...

Search News & Headlines Around the Web - April 8, 2011

April 8, 2011, 6:30 pm
Here's a roundup of today's other search news and headlines from around the web, sorted by category.Click to read the rest of this post...

YouTube Goes Live! Live streaming starts 7pm

April 8, 2011, 5:56 pm
Did you know that YouTube generates over 2 billion views per day? That means that the video sharing site, that started life as a home for videos of sneezing pandas, piano playing cats and "lonely people talking to themselves", is reaching the tipping point where the "network is the content". Click to read the rest of this post...

Coca-Cola VP Talks About the Keys to Social Media Success

April 8, 2011, 4:46 pm
“The days of controlling the message are absolutely over. At best you’ll be invited in and you’ll get to co-create and participate with consumers.” Wendy Clark, senior VP-integrated marketing communications and capabilities at the Coca-Cola Co., gave a presentation at the AdAge Digital Conference where she talked about how social media...

Amazon Job Listings Point To Big Interest In Advertising

April 8, 2011, 4:21 pm
Amazon’s been able to sell books, CDs, Kindles, and groceries.  Its cloud services have proven popular, too.  And soon, for the sake of making even more money, one analyst thinks Amazon will branch into online display advertising. Ryan Kim obtained a research note written by Ben Schachter of Macquerie Research, and it seems...

DIY Guide to Successful Infographic Production

April 8, 2011, 2:58 pm
Infographics are really hot right now, especially ones that are really high quality and are useful or educational.  Creating a really awesome infographic isn't easy, so we've outlined our process and explained a bit about what it takes.  Look for a follow up to come on promoting high quality graphic content.

Steal These 5 High-Converting Website Tricks

April 8, 2011, 2:41 pm
Nice post with real web ecommerce conversion and usability examples.

If Users Treat Local Search Results Differently, Why Wont Google?

April 8, 2011, 2:41 pm
An Enterprise-level Corporate SEO dissects the failings of Google Maps and offers suggestions on improvement.

Why Expectations Factor Into SEO Success

April 8, 2011, 1:52 pm
by Stoney deGeyter SEO's Start at a Disadvantage SEO has gotten an ugly rep over the years. Some of it deserved, some not so much. Unfortunately, many good SEO's get lumped into the same category as the bad ones. Kinda like lawyers, I suspect. For years, SEO has been relatively easy to jump into, and "expert" SEO firms have appeared...

3 White Hat Ideas To Optimize Google Suggest Results

April 8, 2011, 11:10 am
Novel ideas that, if implemented properly, could influence Google Suggest.

Wordpress Plugins Security Flaw – A Blackhats Dream

April 8, 2011, 8:49 am
Wordpress is a used every day in this industry. This information is important to review if you are suggesting WP or building WP sites for clients. "...then I thought of scaling it. The result? Well using a simple flaw in Wordpress Plugins, and some clever strategy, I could sit back and game 100,000’s of relevant links to my sites, and control...

Google Latitude Check-In Offers Take On Foursquare

April 8, 2011, 8:39 am
Back in February, Google added check-ins to Google Latitude, the company’s social location-based service. The feature found its way to the iPhone a couple weeks ago. During SXSW, Google rolled out check-in offers for 60 places around Austin, Texas, and now they’ve launched check-in offers all across the United States for Android and...

Content Dilemma: Big Benefits With Big Hurdles

April 8, 2011, 8:19 am
We hear it all the time especially in the era of the social web. Strong content planning and delivery help win the day in the Internet space. Of course, there is grandfather of all content phrases “Content is king!” and in many ways it’s a cliché for a reason. Content is critical for online marketing success and people know it but they...

Job Hunting? Here Are Some Options (JOB LISTINGS)

April 8, 2011, 7:46 am
It’s nice to be able to say that the Internet marketing industry is one where finding a job is less of a chore than in other industries. That’s not to say it’s easy but at least there is opportunity. Our job listings continue to grow as more people find job opportunities through our Job Board and more companies take advantage of...

YouTube Announces Live Streaming Trial Roll Out

April 8, 2011, 7:32 am
Today we're announcing the initial roll out of YouTube Live, which will integrate live streaming capabilities and discovery tools directly into the YouTube platform for the first time. This begins with a new YouTube Live browse page, where you can always find the most compelling live events happening on YouTube and add events to your...

Google CEO, Larry Page, Completes Reorganization Of Management Team

April 8, 2011, 4:58 am
He said that when Google announced Page would become CEO, the company was clear his top priority would be to create clear lines of accountability and responsibility across Google. After carefully examining how things were done at Google, Page decided to make management changes to streamline the product and engineering structures with essentially...

Microsoft Creates Bing Search App For iPad Users

April 8, 2011, 3:59 am
Called "Bing for iPad" and available for download Thursday, the application has been custom-designed for the Apple tablet's sharp and touch-sensitive display. It also has a feature that Bing offers only via this iPad application, called Trends, which displays popular searches of the past week.

Is Google Engineering A Social Media Train Wreck?

April 7, 2011, 11:04 pm
Boy it sure has been a busy official first week of the Larry Page era at Google. If current events are any indication it looks like there may be some interesting times ahead. Why is that? Well, according to the Business Insider, Page has tied 25% of all employee bonuses for 2011 to the success or failure of Google’s social media efforts. New...

Entrepreneurship: The Full Story Of SEOmoz Told By Rand Fishkin

April 7, 2011, 7:00 pm
This is the story of SEOmoz, as I have heard it by sitting in the first row of a small but very attentive audience at the LUISS University in Rome, Italy. The storyteller is Rand Fishkin himself, the father and founder of an SEO company which has become synonym of high value tools and services, competence, and a natural inclination to share...

Twitter Releases New Tools for Individuals and Marketers

April 7, 2011, 5:26 pm
Twitter is not playing around. This week, the company announced several new tools designed to make the user experience better for the average Tweeter and the markeTweeter. Adam Bain, Twitter’s president of revenue broke the big news at the AdAge Digital Conference yesterday and it’s got folks all . . . dare I say. . “a...

YouTube Adds Channels as Part of Major Overhaul

April 7, 2011, 2:22 pm
NBC, ABC, CBS, Fox, CW and YouTube? The Wall Street Journal is reporting on a major YouTube overhaul that will have the site acting more like a TV network than a repository for random, user-generated videos. The article says that YouTube is prepared to spend up to 100 million dollars on content created exclusively for the site. Content that goes...

Please Exit The Link Building

April 7, 2011, 9:18 am
An excerpt: "Bad “link builders”, managed and supported by the terrible SEO Managers that love them – go to Google and mindlessly search. “KEYWORD links”. “KEYWORD resources”. Find a contact e-mail. Change keywords, find another e-mail. Random input in the Google toolbar. Check a PageRank or two. Brag about how high the PageRank of...

Google AdWords: $3 ROI Offline for Every $1 Spent Online?

April 7, 2011, 9:06 am
According to Google, you could earn $3 in offline sales for every $1 you spend on AdWords. According to Google, you might see in store sales increase by 1.7%  if you spend money on AdWords. According to Google….. OK, let’s just stop right there. The video below is a nicely produced animation to encourage bricks-and-mortar stores to...

Gartner Predicts Huge Android and Microsoft Mobile OS Growth

April 7, 2011, 8:36 am
As if it wasn’t hard enough for marketers to get their arms around working with 2 major mobile OS’s (with the multiple Android flavors enough to create even greater issues), Gartner predicts that worldwide growth of Microsoft mobile will confuse the game even more! The chart below attempts to predict the worldwide use of the various mobile OS...

Internet Giants Carry Strong Reputations As Well

April 7, 2011, 7:07 am
Here at Marketing Pilgrim, we talk a lot about reputation and how it’s managed. Of course, we have our reasons . When others talk about reputation, it peaks everyone’s interest especially when you are talking about the 150 largest companies in the US. Forbes reports on a study conducted by the Reputation Institute about just how these...

Becoming Search Engine Algo-Proof

April 7, 2011, 3:59 am
Every two years Google throws in a big change to their algo. They pick the latest thing they don't like and blow the crap out of a bunch of sites. Lots of people get hit.This process scares the bejeepers out of me. In fact, I lived in fear of the algo for years to the point I wouldn't even meddle in anything less than pure.I've attempted to make...

Google's YouTube To Get 'Channels' In a Bid To Compete on Net TVs

April 7, 2011, 3:20 am
The site is planning a series of changes to its home page to highlight sets of "channels" around topics such as arts and sports. About 20 or so of those channels will feature several hours of professionally produced original programming a week, some of these people said. Additional channels would be assembled from content already on the site.

The Unexpected Perks of Ranking 1st on Yahoo!

April 7, 2011, 3:00 am
I’m going to detail an interesting turn of events for one of my personal sites. I’m hoping it sheds some light on how Yahoo! influences their search traffic numbers. While looking through Google Analytics I noticed a nice little peak in search traffic. Hmm, nice… but why so temporary?Also, I’d love to say that the...

Macquarie Predicts Solid Growth for Display Ads

April 6, 2011, 3:24 pm
Macquarie Capital has just published their Ad Tracker report for 1Q 2011 and believe it or not, it’s AOL that came out on top. Twice per quarter, the company analyzes display advertising sales on the homepages of YAHOO, AOL, YouTube, and MSN. Looking at the data from the first quarter of 2011, AOL won the award for the most improved...

Can’t Get Enough Ads? There’s an App for That

April 6, 2011, 2:03 pm
You know how people are always saying, “I wish there was a way to view only ads without that pesky content getting in the way?” Okay, no one says that, but you have to admit that advertising is sometimes the most interesting and creative thing on the page. Not here at Marketing Pilgrim, certainly, but other places. That’s why...

Concerns About adCenter’s Editorial Review Process Are Legitimate

April 6, 2011, 8:54 am
We understand that editorial review exists to ensure users receive high quality and relevant ads, however, the adCenter implementation is an overly cumbersome hurdle in the keyword/ad creation and modification process.

Indexing the Real World: The Enormous Potential of Hyperlocal Data

April 6, 2011, 7:27 am
As we build layers of information on top of location-based data, we're seeing an increased importance in helping people connect offline after first connecting online. As the author says "Foursquare is the tip of the iceberg."

Newspapers and Social Media: Still Not Really Getting It

April 6, 2011, 7:13 am
Another good read by Matthew Ingram on how newspapers in particular seem to have a difficult time with journalists interacting on blogs and social sites like Facebook and Twitter. They get publishing and curation, but they still just don't get social.

Ten Things We Can Learn About Google SEO - From Angry Birds

April 6, 2011, 3:40 am
I just read an article by Daniel Rasmus on Macworld called 10 things that CIOs can learn from Angry Birds, and it struck me that even though most of us don't really think of our job as being a CIO, the article's ten points were excellent about achieving success with Google.

How to Optimize Your Images For Search Engine Traffic

April 5, 2011, 2:56 pm
The following is part of a multiple part series covering image optimization techniques. This article is intended for beginners through intermediate SEO’s; if this doesn’t pertain to you, you may want to skim as most of this will probably be review material for you. Some of the big questions many people ask are why would they even want...

Google Search Quality To Get New Addition

April 5, 2011, 1:37 pm
Google is looking to boost search quality in a variety of ways – through algorithm updates like Panda, through giving users the ability to block domains, and by unleashing the +1 button, to name a few. Another thing that might help is the simple addition of talent to the Search Quality team, which is why Google is hiring in that...

How junk food can make you better at Facebook

April 5, 2011, 12:04 pm
Everyone seems to be collating lists of companies that ‘win’ at Facebook, and really, that’s not too bizarre. After all, what’s better than taking the success stories and mimicking them to get in on the action? Surprisingly, though, most of these lists are made up of food companies, and usually junk food companies at...

Google Loses Italian Autocomplete Defamation Case

April 5, 2011, 10:56 am
"On Tuesday, lead counsel Carlo Piana wrote on his blog that the Court of Milan has upheld its earlier decision to order Google to filter out libellous search suggestions. These are the suggestions that pop up in Google's search input bar, proposing what the user might be wanting to search for. People searching via Google for Piana's client, who...

What if my competitor is cheating at SEO?

April 5, 2011, 9:47 am
by Mike Moran It's a question that comes up all the time, but there hasn't been a good answer to it. There are painstaking ways that you can analyze your competitor's Web site for signs of elementary cheating, such as hidden text, keyword stuffing, and other simple forms of search spam, but don't bother. The search engines do a reasonably...

Why SEO is like wealth building

April 5, 2011, 9:36 am
Search engine optimization is very similar to wealth building. If you do the wrong things and listen to the wrong people, you might lose everything and you might be left with nothing. This week's article goes into the details.

LivingSocial Raises $400 Million In Funding

April 5, 2011, 9:04 am
Fans of group deals site LivingSocial should be pleased to know that some important organizations believe it’ll continue to grow and succeed.  Reports indicate LivingSocial has raised $400 million in a new round of funding that values it at more than $3 billion. Evelyn M. Rusli wrote late yesterday, “LivingSocial last week raised an...

Facebook Gets A Social Research Platform For Brands

April 5, 2011, 8:56 am
Techlightenment, a division of Experian, has partnered with performance-based ad network Adknowledge, to launch as social research platform on Facebook. The Social Research Platform (SRP) can layer opt-in social data of a user’s interests and demographics on top of survey responses. With access to this information, brands can make better...

Panda Friendly Article Marketing Best Practices

April 5, 2011, 7:30 am
Effective article marketing strategies can make the difference between making sales and not. One of the major factors is quality web content writing. It is crucial to reach an online audience, because writing for the web is much different from writing for print media. For example, keyword density is critical when publishing web content. The...

Google Starts Phone Support For AdWords Advertisers In U.S. and Canada

April 5, 2011, 6:59 am
Currently we offer email and online support, and today we're introducing free phone support for all of our U.S.- and Canada-based AdWords customers.To speak to one of our specialists, give us a call at 1-866-2Google between Monday-Friday, 9am-8pm Eastern Time. This number is for current AdWords advertisers only, so please make sure you have your...

Bing's Stefan Weitz on The Future Of Search

April 5, 2011, 1:20 am
Bing director Stefan Weitz, who is shaping Microsoft's search engine as it goes head to head with Google's, predicts search will disappear in the next few years.Search engines will not cease to exist, but their tasks will become less and less visible and more and more intuitive, Weitz said.

Google Loses Swiss Street View Case

April 4, 2011, 3:11 pm
The way Google’s Street View program operates in Switzerland may soon change in dramatic fashion.  A Swiss court has ordered that (among other things) Google must ensure all faces and license plates are unrecognizable, even if that means employees have to review all images manually. That represents a potential problem for Google.  The...

More Marketers Turning To Video Advertising

April 4, 2011, 1:35 pm
More than two-thirds (69%) of marketers and 55 percent of agencies plan to increase their Digital Video Advertising (DVA), with 22 percent growth forecast over the next 12 months, according to a new report by the Interactive Advertising Bureau (IAB). Those surveyed project they will spend 17% of their total online display advertising budget on...

Google Bids $900 Million For Nortel Patents

April 4, 2011, 11:21 am
Although the timing may be coincidental, Larry Page’s new career as CEO of Google has gotten off to an interesting start.  Google announced this morning that it’s bid $900 million for about 6,000 patents and patent applications owned by Nortel. Before anyone gets too excited: this development shouldn’t signal that Google intends...

More Retailers Warning of Security Breach

April 4, 2011, 5:59 am
Best Buy Co., TiVo Inc., and Walgreen Co. are the latest in a seemingly endless string of companies to warn over the weekend that hackers gained access to customers' files, including email addresses.The companies all use the same marketing and communications vendor, Epsilon.It's a leading marketing services firm that sends more than 40 billion...

Google Updates and SERP Changes - April 2011

April 2, 2011, 11:31 pm
WebmasterWorld's monthly SERP monitoring and update thread for April 2011.

YouTube – Viacom Brief Filed

April 1, 2011, 3:16 pm
In case anyone was wondering, YouTube hasn’t decided to wave a white flag with respect to the legal battle that Viacom started in early 2007.  Indeed, lawyers representing the site have filed a new 94-page document defending YouTube’s approach to handling copyright infringement. One quick reminder: YouTube already won this case once,...

Local And Social Require Heart - Does Google Qualify?

April 1, 2011, 2:11 pm
by Miriam Ellis There's a grandma in Topeka who fires up Facebook every day to see new photos and stories about her grandkids in Wichita. There's a national group of mothers of Autistic children using Twitter as their platform to point out gluten-free recipes that are aiding their sons' and daughters' health. There's an organic farmer in...

Paid Search News - Take More Control of Your Advertising

April 1, 2011, 8:48 am
by Mike Fleming The latest news to keep you ahead of the competition in managing your paid search advertising... Is it Time to Rethink Bidding on Trademarks? You can now bid on competitor's trademarks on Yahoo and Bing; meaning you can get an instant boost in traffic and conversions.  But, this doesn't mean you should.  One PPC...

SEO Hipsters

April 1, 2011, 1:50 am
Disclaimer: Please don’t misunderstand me.  I’m OK with hipsters.  In fact, some of my best friends are hipsters.  But hipsters aren’t known for getting things done. We discuss getting things done quite a bit in the Distilled offices, as well as in our online exchanges.  We talk about effecting change with our clients.  But...
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