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Schmidt Plays Google's Social Whipping Boy
May 31, 2011, 11:38 pmMaybe Eric Schmidt's new role with Google, in his post CEO days, is to take the pressure off the rest of the Google team by taking the heat for its failures. Sure looks that way based on his comments at the D9 conference yesterday. As All Things Digital reports Asked later in the session about his biggest regrets as Google CEO, Facebook was again...
Schmidt Plays Google’s Social Whipping Boy
May 31, 2011, 11:36 pmMaybe Eric Schmidt’s new role with Google, in his post CEO days, is to take the pressure off the rest of the Google team by taking the heat for its failures. Sure looks that way based on his comments at the D9 conference yesterday.
As All Things Digital reports
Asked later in the session about his biggest regrets as Google CEO, Facebook was...
Chrome OS Smartphone Seems Unlikely Anytime Soon
May 31, 2011, 11:23 pmAnyone expecting a smartphone based on Google's Chrome Operating System will have to wait because it doesn't seem like the search engine is going that route anytime in the near future. Chrome Vice President Sundar Pichai, pictured with a Chrome OS-based Cr-48 test model last December, told Reuters at Computex that he planned to keep pushing Chrome...
SearchDay: Push the Button Edition - May 31, 2011
May 31, 2011, 11:13 pmIndustry Google Removes Bing's Cached Image Results - Search Engine RoundtableGoogle indexes and displays 8 million images from Bing search, a user posts a complaint about it, and Google blames Bing for failing to block image images using robots.
Twitter Blog: Introducing the Follow Button
May 31, 2011, 10:54 pmTwitter rolls out a handy follow button.
An SEO's Guide to HTTP Status Codes (An Infographic)
May 31, 2011, 10:07 pmPosted by Dr. Pete A while back, I started thinking about how the different status codes and redirects (301s, 302s, etc.) might look visually. I started drawing up some ideas for what was going to be an illustrated blog post, but then it suddenly dawned on me that I was slowly creating an infographic. I then proceeded to have a conversation with...
Music Tuesday: Death Cab for Cutie, Cibo Matto and more
May 31, 2011, 8:16 pmWhat's happening on youtube.com/music? If you're a fan of one of indie rock's most influential bands, a lot. Check out our picks for what's happening in music this week. Death Cab for Cutie curation Death Cab for Cutie's intelligent, heart-restrained-by-head songs have always vibrated with barely-contained desire. They're also innovative...
Google +1 Website Button To Launch Tomorrow
May 31, 2011, 7:01 pmWebsite owners will be busy tomorrow, as Danny Sullivan has confirmed that Google will be launching their +1 button for websites tomorrow. No doubt this will be the topic of discussion throughout the cyber world, Google's 'Like' or 'Tweet This' bu.
The Google Panda Guide - Part 3: What To Look For, What To Clean
May 31, 2011, 7:00 pmWhat do you need to do to recover from the Google Panda penalization? Is there something specific you need to look at? How long it will take to recover? The answer to all of these three questions is: nobody knows (yet) for sure. Not at least until a consistent number of Panda-hit web sites recovers from it fully and shares what it has done to do...
I’d Like To Have An Argument Please
May 31, 2011, 6:52 pmIs relevance an objective truth or a subjective bias? Get a digest version of the deep thinking being done on reasoning, search and human computer information retrieval.
Microsoft adCenter Improves Daily Budget
May 31, 2011, 6:15 pmEarlier this year, Microsoft announced they would be implementing a new daily budget feature for their PPC program. The time for implementation has come. Tomorrow (June 1st), the new feature will be rolling out to all daily budget advertising acco.
Mubarak Fined $33 Million For Turning Off Mobile, Web In Egypt
May 31, 2011, 5:30 pmOverthrown Egypt President Hosini Mubarak was fined over $33 million US dollars by his country's court for cutting off access to the internet and mobile communications during the protests earlier this year. Muburak was found guilty of causing dama.
Call of Duty Elite: Social Gaming Comes To'Gaming
May 31, 2011, 4:49 pmCall of Duty: Modern Warfare 3 doesn't come out until November 8th, but the buzz surrounding the new shooter from Activision has already begun. The reveal trailer was just released last week to controversy surrounding some Brits' fears that the gameplay may hit a little too close to home. And now we've been given a sneak peek at the upcoming Call...
Call of Duty Elite: Social Gaming Comes To…Gaming
May 31, 2011, 4:30 pmCall of Duty: Modern Warfare 3 doesn’t come out until November 8th, but the buzz surrounding the new shooter from Activision has already begun. The reveal trailer was just released last week to controversy surrounding some Brits’ fears that the gameplay may hit a little too close to home. And now we’ve been given a sneak peek...
Google +1 Button for Websites Coming June 1
May 31, 2011, 4:27 pmJust as Twitter has launched its “follow” button, another social button is on the way tomorrow. That would be the Google +1 button, which was announced two months ago, and could have a significant impact on search rankings for websites.
Apparently the PR company of one of Google’s launch partners, Clearspring, wrote TechCrunch...
Bing Maps Streetside View Comes with Some New Views
May 31, 2011, 4:19 pmBing has launched some changes to its Bing Maps street imagery with Streetside View. "With these updates you can quickly and seamlessly pan the neighborhood, check out a business down the block, or make a 'u-turn' to cross the street, among other things," a Bing representative tells WebProNews "So whether you need to see a straight, flat area in...
Yahoo! Launches CLEAR Ad Notice
May 31, 2011, 3:59 pmIndustry-wide effort offers users more control of the ads users see on Yahoo!,
New Communication Ad Extensions for Google AdWords
May 31, 2011, 3:53 pmA great post on the new Google AdWords Communication Ad Extensions.
Twitter Launches "Follow" Button
May 31, 2011, 3:49 pmTwitter has just launched a "follow" button for websites, which allow Twitter users to follow accounts right from the sites themselves. "For publishers and brands, adding the Follow Button to your website and using Twitter to stay connected with your audience is a powerful combination," says Twitter's Brian Ellin. "People who follow your account...
Big Findings in Egypt
May 31, 2011, 3:44 pmby Mike Krumboltz Are the glory days of the archaeologist over? Has everything cool and ancient already been discovered? Nope. Thanks to ever-improving technology, several new findings have electrified the Web. A robot explorer recently discovered ancient markings at the Great Pyramid of Giza in Egypt. The markings were found inside a secret...
Twitter Launches “Follow” Button
May 31, 2011, 3:36 pmTwitter has just launched a “follow” button for websites, which allow Twitter users to follow accounts right from the sites themselves.
“For publishers and brands, adding the Follow Button to your website and using Twitter to stay connected with your audience is a powerful combination,” says Twitter’s Brian Ellin....
Xbox 360 All About The Streaming
May 31, 2011, 3:34 pmMicrosoft has a pretty interesting post on their official blog today about the Xbox 360. It's been pretty clear in the past few years that the console is an extremely important part of the company as a whole, but until recently it had seemed that the Xbox was still about gaming first and foremost. Other features of the Xbox experience like the...
More Than Half of Smartphone Users Say 'It's My Life'
May 31, 2011, 3:34 pmProsper Mobile Insights asked 100 smartphone users to describe their relationship with their phone. More than half of them said it was their life and that's both cool and scary at the same time. The survey was conducted in May and it involved slightly more men than women. When asked which features they couldn't live without 21.6% said texting,...
More Than Half of Smartphone Users Say ‘It’s My Life’
May 31, 2011, 3:29 pmProsper Mobile Insights asked 100 smartphone users to describe their relationship with their phone. More than half of them said it was their life and that’s both cool and scary at the same time.
The survey was conducted in May and it involved slightly more men than women. When asked which features they couldn’t live without 21.6% said...
Apple iWork Apps Come to iPhone, iPod Touch
May 31, 2011, 3:18 pmApple has announced the availability of its iWork productivity apps for the iPhone, iPod Touch, and iPad. These apps include Keynote, Pages, and Numbers. The apps have been redesigned for the touch interface of iOS (which will be getting an upgrade of its own next month). Each of the apps runs $9.99 (though existing iWork for iPad users can...
The Matt Cutts Debunking Flowchart
May 31, 2011, 2:49 pmThe title says it all...
Cost Effectiveness of Amazon RDS Pay-Per-Usage Software Pricing
May 31, 2011, 2:28 pmEstablished software vendors face a difficult balancing act between meeting customer demands for pay-per-usage cloud pricing models while guarding against revenue erosion on traditionally priced offerings. If Amazon's price for Oracle Database on RDS becomes the norm for price discrimination between traditional and per-per-usage licenses, IT...
Don't Be a Jerk and Other Social Media Do's and Don'ts
May 31, 2011, 2:28 pmPR people sometimes get a bad wrap as aggressive, yarn-spinners who are willing to do anything to get their client press. The truth is, most of these hard-working individuals spend their days riding that fine line between saying too much and saying too little. And at least once in their career (only once if they're lucky), they'll spend a...
Twitter Acquires AdGrok Team (Mostly), AdGrok to Shut Down
May 31, 2011, 2:28 pmReports surfaced earlier that Twitter may be acquiring AdGrok, makers of an AdWords keyword tool, but AdGrok has now come out and made it official. Starting today, the team (2/3 of it anyway) will be working full-time on Twitter’s revenue engineering team.
Matthew McEachen, and Argyris Zymnis of AdGrok are now part of Twitter, while the...
Sean Kingston Stable, Dead on Twitter
May 31, 2011, 2:13 pmSunday evening, hip-hop artist Sean Kingston was injured in a jet-ski crash in Miami Beach. The 21-year old Jamaican singer of "Beautiful Girls" was taken to the hospital in critical condition. Kingston was riding with a female friend when he lost control of the jet-ski and crashed into the Palm Island Bridge. According to TMZ the female...
Lockheed Martin Hacked, Pentagon to Consider Cyber Attacks Acts of War
May 31, 2011, 1:58 pmDefense contractor Lockheed Martin was recently hit with a cyber attack, but is downplaying the notion of any major threat, as is the U.S. Department of Defense. While little has been revealed in the way of details surrounding the attack, the company says it was able to act quickly and protect critical data. Lockheed Martin released the following...
Don’t Be a Jerk and Other Social Media Do’s and Don’ts
May 31, 2011, 1:57 pmPR people sometimes get a bad wrap as aggressive, yarn-spinners who are willing to do anything to get their client press. The truth is, most of these hard-working individuals spend their days riding that fine line between saying too much and saying too little. And at least once in their career (only once if they’re lucky), they’ll...
Naomi vs. Cadbury
May 31, 2011, 1:53 pmby Claudine Zap A new ad for Cadbury chocolate is leaving a bitter taste with Naomi Campbell . The supermodel is looking at "every option available," including legal action, in response to a promotion that compares the celebrity to a Dairy Milk Bliss bar . The ad reads , "Move over Naomi, there's a new diva in town," and shows the candy bar...
UK Digital Case Study: The Very Fashion Clinic
May 31, 2011, 1:53 pmAs a Research Manager in the UK advertising industry, figuring out ways to measure and evaluate campaigns is crucial to demonstrating their effectiveness and, therefore, value. Depending on objectives, a campaigns effectiveness could be determined by CTR, brand effects, behavioural actions, likes, its reach..the list goes on. Now, it might be the...
Millions Ask Anything
May 31, 2011, 1:37 pmIt's a scary world out there. It takes courage to share anything intimate with the online world these days and even more to offer yourself up to a huge audience saying " ask me anything ." This past week three IAMA posts received so many points & comments that they are in our top ten of all time : Lucidending , Ken Jennings , Congressman Garamendi...
PayPal files lawsuit to protect trade secrets: A reason worth fighting for
May 31, 2011, 1:27 pmSpending time in courtrooms is generally not our thing. We prefer to compete and innovate, serving our customers by offering the best way to pay and be paid. That's how you really win. But sometimes the behaviors of people and competitors make legal action the only meaningful way for a company to protect one of its .
PayPal and Facebook Make it Even Easier for Developers to Get Paid on the Facebook Platform
May 31, 2011, 1:27 pmLast October at our annual developer conference, Facebook's Sheryl Sandberg joined eBay CEO, John Donahoe on stage to share details on ways that PayPal and Facebook are teaming up to drive social commerce. Today we're excited to announce that developers can now select PayPal as a payout option when they integrate credits as the virtual .
What's needed to do payments right
May 31, 2011, 1:27 pmIt's great that so many people are now realizing that existing payment systems don't work for today's consumers"it's something we've known and been working on for well over a decade. It seems like a daily occurrence that a company decides to say they are in the payments business. The reality is that's the easy part. .
Yahoo! and Kraft Make a "Snacktastic!" Summer for Busy Moms
May 31, 2011, 1:07 pmShine's custom program gives moms a splashy new resource for ideas, recipes, and tips.
Ad Vision: Chuck Porter, Chief Strategist at Crispin Porter and Bogusky - Cannes Lions 2011
May 31, 2011, 12:52 pmWelcome to the 16th video in our Ad Vision series of interviews leading up to Cannes Lions 2011! In todays Ad Vision interview, Jenny Leahy goes one-on-one with Chuck Porter, Chief Strategist at Crispin Porter and Bogusky on a number of special topics including the inside scoop on how he persuades clients to enter the CP&B fold, what makes your...
Where SEO Stops, Persuasion Begins
May 31, 2011, 12:47 pmby Stoney deGeyter
Over the years, I've come to realize I'm not a very good sales person. I'm not good at self promotion or pushing the hard-sell techniques that "convert" leads into customers. Despite all that, I have been my company's best (and only) sales person over the past 12 years.
I've tried to hire sales people in the past, but it...
Cell Phones May Cause Cancer, Says WHO
May 31, 2011, 12:22 pmIt looks like our iPhones may be killing us after all, and I don't just mean our social lives because of Angry Birds addiction. The World Health Organization has just announced that radiation from cellphones can possibly cause cancer. The WHO has not announced a definite link, but has determined that exposure should be classified as "possibly...
3 Effective Ways To Jumpstart Your Link Building
May 31, 2011, 12:12 pmHere are a handful of the more foundational yet highly effective tactics anyone can use to jump-start linking efforts.
DaniWeb Forum Hurt By Google Panda. Why?
May 31, 2011, 12:07 pmIf you feel your site was wrongfully hit by Google's Panda update, there might be hope for you yet. We recently looked at a couple sites who have seen some minor recovery since being hit hard by the update, and since then, we've spoken with Dani Horowitz, who runs the IT discussion forum DaniWeb (one of those sites) about what she's been doing to...
Bing Adds HTML5 Support for Webmaster Tools
May 31, 2011, 12:07 pmWhile there are too many competitive arenas between Google and Microsoft to count (unless, at least, you have a few free hours), there are certain elements of use that are core. Oftentimes these core features are centered around ID use. If you use a Gmail account, for example, you're far more likely to use other .
How to Write A High Converting Sales Page
May 31, 2011, 11:43 amIf you're getting by writing your own sales copy and web pages, here's a checklist of 10 copywriting basics that every piece of sales copy should contain, especially if the goal of the site is to make sales or drive leads.
How to Get Links by Creating Content People Actually Want to Link To
May 31, 2011, 11:26 am* Most of traditional SEO link building is still centered around the idea of actually building the links as if on a construction site. The idea or metaphor that links are like bricks and you can use them for building has been successfully contested recently by Ross Hudgens in his essay " Please exit the link building ". It was an excellent write...
Another Courtney Love Twitter Fail?
May 31, 2011, 11:01 amWhile she gained fame for being married to Kurt Cobain, and then furthering said fame with the band Hole, it's apparent Courtney Love is going down in history for something completely different: being the most sued person in relation to their Twitter account. After reaching a settlement with fashion designer Dawn Simorangkir earlier this year,...
Should You Buy PPC Ads for Your Brand Keywords?
May 31, 2011, 10:46 am“I rank organically for my brand terms. Why would I pay for ads on them?” How many times have you heard this? Or said it? Advertising on brand terms seems to be an ongoing discussion that still hasn’t been settled. So, I’m going to try to settle it now.
16 Smarter Ways to Use LinkedIn to Build Your Business
May 31, 2011, 10:31 amWith its recent IPO debut, LinkedIn is hot news this week. We'll let the financial press drool over the rapid first day rise of its share price. There's actually a lot more about LinkedIn you should know. While most people think of LinkedIn as a glorified job search board, this social media site is actually an amazing business-to-business...
Weinergate Not What You Think, Exactly What You Think
May 31, 2011, 10:25 amThe tendency for everyone in this country to attach the “gate” suffix to every scandal typically annoys the hell out of me. “Gate” is not a suffix meaning scandal or controversy, it’s part of the name of the Watergate Hotel. Just like “holic” isn’t a suffix that means “addicted too,”...
Pay Per Click (PPC) for SMB Part 4 - An Introduction to adCenter Desktop
May 31, 2011, 10:10 amIn last weeks Introduction to adCenter post I gave you the basics of adCenter and how you can use it to manage your campaigns, track performance and generate new keywords. This week Im going to show you how to do all this and more within the adCenter Desktop, an application that can be installed on your computer and used offline. adCenter Desktop...
Social Media Consultants, Experts & Gurus - Oh My!
May 31, 2011, 10:05 amPhoto Credit: ISD 191 Performing Arts Programs Most of the people that I know who are really making an impact for companies in the social media space see themselves as marketers, vs. singling themselves out as specific to social media. Obviously the demand for social media specific expertise is high, so one must self-identify with that area of...
Steve Jobs, iCloud Will Appear at Apple Worldwide Developers Conference
May 31, 2011, 10:00 amApple made a couple of significant announcements in regards to its upcoming Worldwide Developers Conference today. For one, CEO Steve Jobs will be keynoting. This is significant given his medical leave. Secondly, the company announced the topics of keynote, which include its upcoming cloud services, named iCloud. The iCloud name had been expected...
Google / AIM Expand Chat Partnership
May 31, 2011, 9:45 amThere are approximately 194 million registered Gmail accounts right now (give or take a million), meaning that Gmail's population is more than three times that of Great Britain. That puts Gmail in a great position when it comes to free webmail services (Gmail is in third and climbing up to beat Yahoo Mail), but Gmail's .
Official Google statements: how to optimize your site
May 31, 2011, 9:36 amGoogle's Matt Cutts gave many SEO related tips in a live chat that was hosted on YouTube. This week's article contains all important statements that were made by Matt Cutts in that chat.
Get Everybody Talking About You With This One Simple Idea
May 31, 2011, 9:33 amToday, I want to help you and your business attract more word-of-mouth than ever before. I want to help you create an crowd of people, queuing down the street, just to get a peep of what all the buzz surrounding your business is about.
It starts here.
When you look at the vast majority of websites in any niche, it gives you an extremely...
Carson Beach Gang Fights Spurred By Social Media
May 31, 2011, 9:30 amOver five agencies and 100 law enforcement officers responded to fights in South Boston yesterday around 5:30 pm. It took that many to contain a series of gang fights that involved and were witnessed by over 1,000 youths in the Carson Beach area of the city. The Boston Globe says that the fighting was among rival gang members and that many were...
What's New in SEO for May 31, 2011
May 31, 2011, 9:20 amWe have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Social Search goes global Google Social Search, which was first introduced in 2009 and designed to help you find more relevant information from your friends and the people...
Sony Promises Full Return of PlayStation Network by End of Week
May 31, 2011, 9:10 amIt's been a long , hard road for Sony and its Playstation Network, but finally, the light at the end of the tunnel might actually become an attainable destination instead of a rumor. That's right, Sony is once again promising a full return of the PSN after an extended battle with it and other Sony-owned services after being hacked, almost to...
Creating a Link Building Dashboard
May 31, 2011, 9:10 amIf you are actively building links as part of your SEO efforts, you are probably tracking your metrics, but are your metrics helping you? You should be actively watching KPI's to ensure your link building is heading in the right direction. This begs two questions two questions: What KPI's do I track and how do you record these metrics so that they...
5 steps to great content for readers and search engines
May 31, 2011, 8:55 amOne thing that has become evident in the post-Google Panda world is that if you want to ensure that your site doesn't lose rankings, you will need one thing: Great content! Not simply search engine optimized content, but content that both search engines AND visitors will enjoy alike. Everyone's content development process is a little different....
Query classification; understanding user intent
May 31, 2011, 8:40 amA great piece from Dave Harry. It's useful for any SEO that's interested in understanding how keywords translate into types of user intent.
Twitter Said to Be Launching Image Service, Acquiring AdGrok
May 31, 2011, 8:26 amLast week, Twitter officially announced its acquisition of TweetDeck, and if there is merit to the rumors emerging, the company also has some other fairly big news on the way.
Alexia Tsotsis at TechCrunch is reporting, citing “multiple sources,” that the company is both close to acquiring AdWords keyword bidding platform AdGrok and...
Select the Best Web Hosting Service with Webhosting Geeks
May 31, 2011, 8:24 amI guess one may have a different definition of " SEO web hosting " than mine (most people refer to it when talking about different C-class IPs). The way I see it is that an SEO-friendly hosting is one that provides a reliable platform for your website. That's it. Again, this may sounds somewhat "cliche", but your website hosting is actually the...
The Infographic Slam Dunk
May 31, 2011, 8:24 amLooking to partake in the latest infographic craze? Look no further as you've come to the right place. In case you were counting on the rapture and were hiding under a rock for the past, oh two years or so, infographics are simply visual representations of information, data, or knowledge . Infographics have turned into a widely popular and viral...
Delegating Your SEO Tasks Into a Successful SEO Campaign
May 31, 2011, 8:09 amFor a lot of people, running a business is about making money. But, for me there is so much more to running my company than that. Sure, I love the opportunity to create profits, but I also love that I can do what I love, set my own schedule, and work with some of the best people in the industry . I also enjoy trying to build the very best business...
Google eBooks Add New Text Interaction Options
May 31, 2011, 8:09 amHave you ever been reading a book and stumbled across a word that you didn't know? Of course you have! We all have. And we were all taught that, should we discover such an unknown word, we should promptly go visit a dictionary and get a definition. "It expands your vocabulary," they said. But did .
Which search metrics do you show your boss?
May 31, 2011, 8:05 amby Mike Moran
So many people to struggle to convince the boss of the importance of SEO, but how many focus on the metrics? Most businesspeople are numbers-oriented, looking for profit margins, sales, and other measurements to run the business. Sometimes we search marketers don't think about the business, instead trying to explain how search...
Free Competitive Research on Domains
May 31, 2011, 8:04 amWe love free stuff, especially when it comes to SEO tools and SEO data. Recently, we published a post on how to do a good bit of competitive research with free tools and now we are going to do that for competitive research on domains. There are a number of tools we can use here.
Interview with Julie Joyce – The Link Specialist
May 31, 2011, 7:47 amJulie gives terrific insights into link-building, SEO, and a whole bunch more.
Be Wary of SEO Firms That Spam You!
May 31, 2011, 7:14 amGoogle spells it out for website owners in their Webmaster Guidelines for SEO , "Be wary of SEO firms and web consultants or agencies that send you email out of the blue." Regardless of what others may say regarding their motives, Google does not want to see website owners get taken advantage of by unscrupulous, black hat SEO service providers.
Human Content Creation Still Safe For The Time Being
May 31, 2011, 7:09 amAn article at Harvard Business Review takes an interesting look at "seven things human editors eo that algorithms don't (yet)." They boil down to: anticipation, risk-taking, the whole picture, pairing, social importance, mind-blowingness, and trust. Clearly there's still room for humans on the web. In search, that's good news for Blekko,
Twitter Set To Enter the Photo Sharing Game
May 31, 2011, 6:24 amIf you have built a business as a third party client for anything that is connected to Twitter this news should make you (and any investors) rethink your position. It is being reported that Twitter will be announcing its own photo sharing offering. Couple this with the recent acquisition of TweetDeck and it is clear that Twitter wants to bring the...
Online Reputation: 5 Ways You're Offending Online Customers
May 31, 2011, 6:23 amIf your business has a web presence, then your customers expect a certain level of online service - but are you alienating customers by failing to respond on Twitter or to blog post comments, forum posts, emails, or other online communicatio.
SEOptimise Blog - We Want Your Views!
May 31, 2011, 6:23 amYou've probably noticed that we've recently given the SEOptimise website and our blog a brand new look. We'd like to hear what you think of it! We'd really appreciate it if you could leave a comment if you have thoughts on any of the following: What do you think of our new website? What kind of posts would you like to see more of on our blog?...
Why SEO Link Building Strategies Look More Pathetic Than Ever
May 31, 2011, 5:57 amMichael Martinez: "From now on, if you’re going to write a 'link building' article for anyone’s Website, start every title with 'How I Obtained a Link For ….'. Give the editors at Sphinn and Search Engine Land something decent to promote because, frankly, the link building articles they have been promoting lately just absolutely suck...
What SEMs Can Learn From Google AdWords Tests & Changes
May 31, 2011, 4:00 amIf you work in paid search, you know one basic truth: you must always be testing. And that testing includes your test keywords and ad copy.
Search engines, especially Google, must always test too.
Since early this year, Google appears to be pu...
Head Smacking Tip #20: Don't Ask Sites for Links. Find People and Connect.
May 31, 2011, 3:42 amPosted by randfish Many of us trained in the ways of classical SEO are familiar with the link building process: Step 1: Find relevant sites from which to get a link. Step 2: Search for contact information (email or phone number). Step 3: Get in touch and find a way to make the link happen (sell them on great content, do a trade in-kind, plant a...
Google To Begin Charging For Clicks On AdWords Directions
May 31, 2011, 3:16 amOver the next few weeks, you'll see performance metrics for directions alongside those for clicks and phone calls. We'll also begin to charge for clicks on directions in the same manner as clicks on your ad's headline or phone number.
Were You Contacted by an SEO Provider? Be Suspicious!
May 31, 2011, 1:10 amGoogle spells it out for website owners in their Webmaster Guidelines for SEO , "Be wary of SEO firms and web consultants or agencies that send you email out of the blue." Regardless of what others may say regarding their motives, Google does not want to see website owners get taken advantage of by unscrupulous, black hat SEO service providers.
Why Google Wallet Won't Work
May 30, 2011, 11:34 pmI want Google Wallet to succeed, I really do. Wallet is the search engine's bid to marry a mobile payment application with NFC-enabled Android phones (actually phone , at this point), and partner with financial services firms to let consumers pay for goods by tapping their phone. When the service goes live in New York and San Francisco this summer,
HubSpot CEO Calls for Marketers to Stop Renting Now!
May 30, 2011, 11:19 pmIf you think that HubSpot CEO, Brian Halligan, is advocating home ownership for marketers this post will be a disappointment. If you are interested in seeing this marketing visionary's view of what marketers should really be doing for success then, by all means, read on. So you are aware, HubSpot is a Marketing Pilgrim sponsor of our Inbound...
Advertisement on Mail.Ru, the largest Internet company in Russia
May 30, 2011, 10:34 pmWhile everybody knows about "Russian Google" Yandex, today I want to talk about another big player in Russian online advertisement market - Mail.ru . Mail.Ru Group Limited is one of the biggest Internet company (more than 1800 employees) in the Russian speaking part of the World Wide Web and seventh largest Internet business in the world. Company...
Does Email Reputation Cause Penalties in Google Search Results?
May 30, 2011, 9:26 pmAccording to Jake Ludington, having a large number of inactive email newsletter subscribers got him penalized in the SERPS. [Debunked by Matt Cutts in the comments]
Finer control for Groups of Friends
May 30, 2011, 9:04 pmSince we launched Groups of Friends , you've likely been using the groups management page to quickly rename, remove and create your groups. So, we'd like to let you know about two improvements we just added to that page. Remove suggested groups See a suggested group that you don't really like? Not a problem, now you can easily remove it so it...
Future female engineers come together in the Technovation Challenge
May 30, 2011, 8:18 pm(Cross-posted on the Students Blog ) I was only 12 years old when I was introduced to BASIC , my first programming language, and it influenced my entire career path. Now working as a female engineer in a male-dominated industry, I recognize the importance of getting women interested in science and technology at a young age. In March,
Google's Re-Focus, Its Meaning, and Its Risks
May 30, 2011, 8:13 pmWhen it was announced in the early portions of 2011 that Eric Schmidt, long-time CEO and established C-level guru, was handing the control of Google back to original founder Larry Page, we knew that big changes were ahead. It was hard to say, however, whether Page's leadership would mean more of the same or if Google may turn over a new leaf, for...
Poor Newsletter Open Rate Causes Ranking Penalty?
May 30, 2011, 7:29 pmA strange new report. Supposedly this site owner was penalized for having a poor newsletter open rate, as determined by gmail. After purging all the people on the list that hadn't opened the emails in the last 90 days, he filed a reconsideration request, and the penalty was lifted.
Google Drops Numerous APIs, Including Translate
May 30, 2011, 7:13 pmIf one year ago I had come in with an announcement that "Google dropped X product," it would mean that Google had seriously messed up, miscalculated, or determined that a service couldn't survive in the market. Google dropping a project no longer means the same thing, however. Since the April management shuffle (which occurred immediately after...
Winning Shoppers Online
May 30, 2011, 4:11 pmInternet now more trusted than TV, Yahoo!-Universal McCann study says You may have read our recent post by Yahoo! Insights specialists, Edwin Wong and Ashmeed Ali, on how the Internet has changed the way people shop. That post was based on a recent study by Yahoo! and Universal McCann, called "The Long and Winding Road: .
Google "Advisor" Provides Financial Comparison Data
May 30, 2011, 11:39 amIn America, we all love four things: hamburgers, cars, winners, and debt. That last item is actually (unfortunately) the most universal, with the average debt for individuals who have at least one credit card surpassing $14,000. Further, since the APR on credit cards has risen steadily, users are paying more than $2,200 in interest for .
Taking Time Out for Memorial Day
May 30, 2011, 11:33 amToday is Memorial Day in the U.S. " a day that commemorates those brave folks who have died in our military service. Today also unofficially kicks off the summer vacation season for us and a whole bunch of other people. So wherever you may be, we hope you'll join us in spending a little extra time with your family and friends today. And if, for...
Search as a Verb: a Digital Representation of the Physical World
May 30, 2011, 10:28 amA Copy, of a Copy, of a Copy There are many approaches to online navigation & discovery. On the surface many of them look exceptionally different, but when you look a bit deeper many of them are playing the same game with the same game plan . The main differences are brand perception & marketing angle, but they all copy off of each other . New...
Google Android Maps 5.5 Released
May 30, 2011, 10:08 amMaps have become a surprisingly important part of the world of modern technology. Of course, we're not referring here to those gigantic maps that you had to spend 20 minutes unfolding. Rather, we're talking about electronic maps services such as those offered by Bing, Google, and others. Google Maps is especially popular, and although we .
Why Link Bait is Not a 4-Letter Word
May 30, 2011, 9:12 amOk, clearly for those who can count, link bait is actually 2, 4-letter words. But for some people out in web-land it's become a dirty, almost derivative, term. I'm pretty sure though, that's mostly because the word is so abused. Link bait isn't everything we publish; link bait is a specific kind of content that is meant to draw a lot of attention...
Interview with Julie Joyce - The Link Specialist
May 30, 2011, 8:27 amThis is my honor and privilege to share the interview with the lady who has been an inspiration to the most of the search marketers, especially the link builders. She owns the link building agency ' Link Fish Media ' and writes a lot about link building on her SEO blog ( Julie is also our monthly contributor in the "Links" column ). Question : You...
Google WebP Image Format Steps Forward
May 30, 2011, 8:17 amChances are you haven't heard of the Google WebP image format. Don't feel bad; it was only released in September of last year, and thus far it hasn't received too much attention. However, the uses of WebP are quite evident, the format itself is improving, the way modern browsers decode the content is getting better, .
How The Google Police Nabbed Me For Paid Links
May 30, 2011, 8:15 amThe author shares a priceless story, enjoy and assimilate his experience properly!
3 Key Metrics To Measure Social Media Success
May 30, 2011, 7:26 amSocial media marketing has entered a new era. Brands are no longer content to simply experiment with a Facebook page and a Twitter account and "hope for the best." With social media marketing budgets on the rise, marketers need their s.
Winning Multinational eCommerce SEO Strategies
May 30, 2011, 4:19 amEcommerce lives and dies on its conversion rate. That's true for all channels, not just SEO. Get the three key areas covered here right, and you'll be able to conquer those new territories while not just protecting, but actually&n.
Are Keyword Density Percentages Killing Your Content?
May 30, 2011, 3:28 amDo a revisit-after every 10 or so pieces of SEO copywriting flying off your desk. Also, this article is a good link to send over when a clueless client is stuck with ancient SEO myths.
Innovative Techniques to Simplify Sign Ups and Logins
May 30, 2011, 3:11 amSimple and easy to use Web forms lead to more signups, so do read this article to streamline your interactive pages.
U.S. Court Orders Twitter to Reveal User Details Over Libel Battle
May 30, 2011, 2:21 amThe social network has passed the name, email address and telephone number of a south Tyneside councillor accused of libelling the local authority via a series of anonymous Twitter accounts.The UK South Tyneside council took the legal fight to the superior court of California, which ordered Twitter, based in San Francisco, to hand over the user's...
Apple Updates iPad and Safari Now Crashes the AdSense Interface
May 30, 2011, 1:10 amWebmasterWorld Members are reporting that the recent Apple update for iPad and Safari now crashes the AdSense Interface.
Actionable Link Building Strategies
May 29, 2011, 11:31 pmPosted by Paddy_Moogan Today I wanted to talk about some actionable link building techniques that you can go away and start using straight away. I appreciate how difficult it can be to implement some of the link building techniques we talk about here, so I wanted to cover some which many of you should be able to use straight away. The first two...
Google Launches Flight Search, Sans ITA Data
May 29, 2011, 11:16 pmIf someone were to tell you that Google just launched flight travel search results without using data it culled from ITA Software, you'd probably think it a joke. You'd be wrong. Less than two months after Google closed a very contentious negotiation to acquire flight data provider ITA for $700 million, the company has begun showing summaries of...
US Senate Internet Copyright Legislation Deja Vu
May 29, 2011, 3:47 pmLast year there was COICA, this year there is PROTECT IP, legislation in the US Senate wanting to control aspects of the internet that they see violating copyright. Both acts were introduced by Sen. Patrick Leahy and blocked by Sen. Ron Wyden. On .
Memorial Day Grilling? This Grill App's For You
May 29, 2011, 11:14 amToday, more burgers, steaks and wieners will be grilled than I even care to fathom. As you plan your Memorial Day cookout for this evening, apps can be your friend. Looking to become the ultimate grillmaster? Weber's On The Grill iOS App looks like the total package. I know, I know guys - you don't need any assistance. You already know everything...
Memorial Day Food & Drink: The Twitter Guide
May 29, 2011, 11:14 amWhile Memorial Day is a time for reverence, to honor those who have given their lives to military service for our great country, it is also a huge weekend for food and drink. Countless burgers will be grilled, steaks will be marinated and beers will be consumed as we celebrate not only the military but all loved ones who have passed. Hopefully,...
Memorial Day Grilling? This Grill App’s For You
May 29, 2011, 11:00 amToday, more burgers, steaks and wieners will be grilled than I even care to fathom. As you plan your Memorial Day cookout for this evening, apps can be your friend.
Looking to become the ultimate grillmaster? Weber’s On The Grill iOS App looks like the total package. I know, I know guys – you don’t need any assistance. You...
Redefining Unique Content
May 29, 2011, 10:19 amAmong SEO practitioners, duplicate content has been a major topic that keeps returning. And advice has typically centered on the need to develop unique content for your website. With Google's Panda release, however, there's a need to redefine how .
Unified Tracking: Making Sense of Display and Search Data
May 29, 2011, 8:28 amAs digital marketers and agencies seek to fully understand the power of the display/search one-two punch to drive sales, there remains a void waiting to be filled by tools that can aggregate measurement for both in a single solution. Ultimately, t.
Verizon Has an Indy Car App for Android
May 29, 2011, 7:17 amIf the Indianapolis 500 is your thing, you might be interested to know that Verizon has launched an Android app called IndyCar Mobile. It has timing and scoring during races, live audio feed during races, race schedule and points standings, detailed results for sessions and races, and driver images, bios, related articles, videos, and tweets....
A Quick Social Media Guide to the Indianapolis 500
May 29, 2011, 7:00 amIt’s almost time to kiss the bricks and drink your milk, folks, as perhaps one of the most famous races in the world gets ready for its annual running. That’s right. The Indianapolis 500 is getting ready to drop the green flag on for the 100th time since it began.
Yes, it’s the official 100th anniversary of the Indianapolis...
Happy Birthday To Me (On Facebook)
May 28, 2011, 11:04 amToday marks the day that I first drew breath in this beautiful, awful, wonderful, messed-up world of ours. Since I am past the ages where birthdays net you anything important, all I have to look forward to is the cash I'll get from my family and the booze I'll get from my friends. Oh, and all of the birthday wishes on Facebook, of course. Yes,...
Anatomy of a trending topic: How Twitter & the crafting community put the smackdown on Urban Outfitters
May 28, 2011, 9:04 amThis post shows how when a member of the crafting community's design was allegedly stolen by Urban Outfitters one Tweet can go viral and make a difference.
Animal Cruelty Video Once Banned on YouTube Leads to Criminal Charges
May 28, 2011, 7:22 amEarlier this month, we reported about a video uploaded to YouTube by Mercy for Animals, uncovering some animal cruelty happening at the E6 Cattle Co. in Texas. YouTube had pulled the video because of its graphic nature, but after a letter from Mercy for Animals, ended up reinstating it. Interestingly enough, while Vimeo hosted the video while it...
How to Use Google Correlate for Keyword Research
May 28, 2011, 2:30 amGoogle have just rolled out a new tool called Google Correlate . It's similar to Google Trends and Google Insights, but it takes the raw data and analyses it. As the name suggests, it's looking for correlations - that is, whether the demand for a given keyword matches the popularity of any other keywords. Sometimes the results are completely...
What Price, Gold? Virtual Currency Can Mean Real Crime
May 28, 2011, 1:29 amAs has been said innumerable times in the past 28 columns here, virtual goods represent a huge and growing global market, worth billions of dollars annually. That's billions of real, not virtual dollars, mind you. But wherever there is money, ther.
What Price, Gold? Virtual Currency Can Mean Real Crime
May 28, 2011, 1:00 amAs has been said innumerable times in the past 28 columns here, virtual goods represent a huge and growing global market, worth billions of dollars annually. That's billions of real, not virtual dollars, mind you. But wherever there is money, ther...
Jeff Conaway Dies: Fans Take To Twitter
May 27, 2011, 11:18 pmToday is a day many saw coming for numerous years, as talented, yet troubled, actor Jeff Conaway has passed away. Initially it was reported that Conaway slipped into a coma after overdosing on perscription paid medication. But this report has since been discounted by Conaway personal doctor. Even Dr. Drew, of Celebrity Rehab with Dr. Drew fame,...
Cup of Joe: So, What Are You Wearing?
May 27, 2011, 11:18 pmI hate wearing collared shirts. They feel so unnatural, like my neck grew wings or something. I also hate shaving. I mean. seriously, when was the last time you thought "dragging a razor blade across my face sounds like fun!" I also don't wear socks. I just don't like the way they make my toes feel. I guess it's a good thing I own my own business,...
Google Releases Mobile Wallet, PayPal Sues
May 27, 2011, 8:26 pmIt's been months since we first started predicting Google's NFC payments project. It's not as though the company was particularly stealthy about the ordeal: they bought NFC companies, especially those working on mobile payment processing, and developed their Android OS to handle NFC tech. The details are now out, however, along with another fun...
Bing Travel Unrolls Place Page Updates
May 27, 2011, 7:56 pmEarlier today we posted an update on Google's new flight schedule search widget and its importance in one specific arena: competing with Bing's ever-growing Travel section. Not to be outdone by Google, Bing has swung back into action with the release of updates to their Places pages. They're also taking the opportunity to remind users of the other...
7 Powerful Trigger Words You Can Use In Your Blogging Headline to Get More Eye Balls Attention!
May 27, 2011, 5:19 pmIf you’ve been reading my blog for a while, then you’ll know how I feel about great copywriting – it isn’t just important, but essential to your success. The problem with copywriting though is that if you don’t start with a headline, then the rest doesn’t matter -
Daily Budget Option Changes Rolling Out to ALL Daily Budget Campaigns on June 1st
May 27, 2011, 5:14 pmWeve heard your requests to make our budget options simpler. On May 12, we implemented the Daily Budget change for new and edited daily budget campaigns. You might have seen our earlier blog posts on this change. To give you time to plan, we waited to implement the change for all daily budget campaigns. Now its time! On June 1 , in response to...
How Many AdUnits Can I Have in My Windows Phone 7 App?
May 27, 2011, 5:09 pmCan you have more than one ad unit in your app. Yes! Do competitors offer this feature? No. Despite these facts, one of our highest ranked support issues is from app developers who ask: Can I use the same AdUnit more than once in an app? Answer: Yes. Can I have many different AdUnits in my app? Answer: Yes. Do I have to have a different...
Google Launches Flight Search Feature (Not Powered by ITA)
May 27, 2011, 4:29 pmGoogle is now showing which airlines serve particular routes in search results. Google will of course be getting much more into the flight search game now that it has closed the ITA Software acquisition . The company says it is "eager to begin developing new flight search tools". This particular one, however, does not utilize ITA's technology....
Is Twitter Getting More Social Or Just More Complicated?
May 27, 2011, 4:04 pmTwitter has added a couple of features recently, that while adding more social elements may risk 'jumping the shark' a little. The new features are the ability to see what tweets your followers are making as well as those made by people they follo.
Salad Fingers Returns After 4 Year Hiatus
May 27, 2011, 3:43 pmThe beloved internet series that captivated the minds of the new viral generation has returned after nearly 4 years. To the joy of many, myself firmly included - Salad Fingers is back. Salad Fingers is the creation of British cartoonist David Firth. The first episode , entitled Spoons was released in 2004 and went viral soon after. The second...
Google Adds Flight Schedules to Search
May 27, 2011, 3:43 pmWe've known for a long time that Google has a high priority on getting travel information to its searchers. After all, they offered ITA$600 million and persisted through the legal earthquake that resulted to get access to flight data. Now we're seeing the first in what's expected to be a long list of new travel-oriented features: flight schedules...
Meet Mason Lee: The Wolfpack's Newest Member
May 27, 2011, 3:38 pmby Mike Krumboltz The wolfpack has a new member. Joining Bradley Cooper, Ed Helms, Zach Galifianakis, and Justin Bartha in "The Hangover II" is Mason Lee. Lee plays Teddy, Helms's future brother-in-law. While the young actor isn't onscreen as much as the rest of the maniacs, he does play a pivotal role as the guy who goes missing and must be...
Google Unseats Yahoo for Tops in Online Display
May 27, 2011, 3:37 pmGoogle may be known for search, but they just passed Yahoo in online display ads. The numbers come from IDC and they were reported on by AdAge. Here are the key numbers:
In Q1 2011, Google’s share 14.7% vs Yahoo’s 12.3%. Google is also growing nearly as fast at Yahoo is declining. To make matters worse for the ex-ad king, Facebook is...
PayPal, EBay Sue Google for Trade Secret Theft
May 27, 2011, 3:13 pmPayPal yesterday filed a lawsuit against Google and two former PayPal employees who now work at Google. PayPal alleges that Google and former PayPal employees Osama Bedier "misappropriated PayPal trade secrets by disclosing them within Google.
Google Scribe Adds Autolinks, Fix-As-You-Go, and More
May 27, 2011, 3:08 pmThere are so many Google products out there that even I, a professional Google enthusiast, sometimes miss a few. One of the neat products that I'd never heard of before is Google Scribe. While this cloud service is superficially a writing tool, Scribe goes beyond that by offering autocompletion of your text (at the word, phrase, and even sentence...
Interactive Catalogs and iPhone Apps Top Digital Marketing To Do List
May 27, 2011, 2:53 pmAdobe asked nearly 2,000 digital marketers what was on their To Do list for the near future and interactive catalogs tied with iPhone apps for the number one spot. According to "The Adobe Scene7 2011 Survey: Digital Marketing in the Next Decade" report, interactive catalogs was number one both online and for mobile and it came in number 4 on the...
Scottie Pippen Says LeBron the Best Player Ever, Blows Up Twitter
May 27, 2011, 2:53 pmHall of Famer and former member of one of the greatest dynasties in the history of basketball Scottie Pippen went on ESPN's Mike and Mike this morning and said something that has absolutely blown up on Twitter. He said that LeBron James is better than his former teammate and NBA god Michael Jordan. ""Michael Jordan is probably the greatest scorer...
Is Email Killing the Post Office?
May 27, 2011, 2:38 pmIs email killing the post office? It's not a new question. In fact, it's been around nearly as long as the mainstream use of email itself, but it's also not gone away, and the USPS has seen better days. I'm not normally one to buy too much into the typical x is killing y kind of hype, but the Postal Service is clearly severely injured. Do you...
Google Adds the "Inside Search" Blog
May 27, 2011, 2:28 pmThose who pay close attention to the world of search are likely aware that Google, far more than any other tech company, uses its blogging resources to give information to the public. Beyond its Official Google Blog, the company runs a blog for almost every product as well as a blog for their non-profit actions, .
Facebook Traffic Vs. Website Traffic
May 27, 2011, 2:08 pmIt's clear that many sites are using Facebook for marketing purposes. The social network has given businesses many new ways to communicate, brand, engage, and more. In fact, recognized search expert Bruce Clay called the popular Facebook "Like" metric the new link . With all the value that Facebook is creating, is it safe to say that it is...
Indianapolis 500 Broadcast to Unveil New GoDaddy Ad
May 27, 2011, 1:52 pmDomain hosting company GoDaddy.com is set to once again to sponsor Sunday's broadcast of the Indianapolis 500. This year marks the 100th anniversary of the famed race. The company, known for their advertisements that ask audiences to "see what happens next" will also be unveiling a new commercial during the broadcast. The new ad will star Danica...
AdMob Hits One Year with Google, Releases New Features
May 27, 2011, 1:42 pmDiscussing the cornerstone's of Google's business objectives, Marissa Mayer said, "If you think about the web, there are four key platforms: search, video, mobile, and social." That third category of mobile has been an astounding success story for Google (and we'll just be nice and not talk about the fourth item on the list). Thanks .
Gmail Adds People Widget, Another Step Toward Social
May 27, 2011, 12:32 pmImage via Gmail Blog Google is kicking the competition all over the board in some arenas (70% search share, anyone?), but there are also sectors where the race is tight or where Google is clearly losing. One good example of an ongoing race is the free webmail services battle. Here Microsoft is in the lead with 364 million users as of August of...
Bing Software Tester Describes Working in the Cloud
May 27, 2011, 12:22 pmTechnology companies are a lot like movies: they're showy, have high budgets and even higher profits, and - while there are hundreds of people who come together to make any single part of the "big picture" happen - you only ever see the few big names. In movies that might be Amy Adams, Russel Crowe, .
Google Adds Flight Info to Search Results
May 27, 2011, 12:06 pmNext time you use Google to search for a non-stop flight, a new feature in the search results will help you find a list of destinations, durations, and airlines. If you know where you want to go (for example, [flights from new york city to san f.
Facebook Profile Photo Changed More Often By Women Than Men
May 27, 2011, 12:01 pmSocial photo aggregation and editing application Pixable has released an infographic on their blog that provides some stats about everyone's single most important picture of themselves - no, not the driver's license photo, the Facebook profile picture. Not only do we find that 10% of all of the photos on Facebook are profile photos, but that with...
43 Things You Should Know About Google Wallet
May 27, 2011, 11:46 amThis week, Google introduced Google Wallet , which could either be representative of the future of how we pay for things and organize our daily lives or a massive bust. Time will tell. In the meantime, we've compiled a great deal of information about the product, and what's known about it before its true launch. S hare your thoughts about Google...
Ad Vision: Curt Hecht, CEO of VivaKi Nerve Center - Cannes Lions 2011
May 27, 2011, 11:41 amWelcome to the 15th video in our Ad Vision series of interviews leading up to Cannes Lions 2011! Day 2 of the Festival of Media in Montreux brings us Microsoft Advertisings Richard Dunmall, VP Global Accounts Global Agencies, speaking with Curt Hecht, CEO of VivaKi Nerve Center, on where he finds creative inspiration, how his team loves their...
Google Adds Flight Information to Search Results
May 27, 2011, 11:15 amGoogle’s new Inside Search blog is already coming in handy. We learn today that Google is adding flight information to search results.
They are also careful to note that this is just the beginning considering the latest events around their move into the travel business.
With the close of our ITA acquisition last month, we’re eager to...
Using Facebook Connections To Map the World
May 27, 2011, 10:41 amFacebook is just about omnipresent, at least in terms of Internet talk. The social media service is just about as ubiquitous as Google, Yahoo, and Microsoft, if not more so. According to Facebook's stats page , there are over 500 million active users; and while that sounds like a lot, it's hard to visualize that many people using an Internet...
Apple iCloud Coming Next Month?
May 27, 2011, 10:25 amApple has reportedly reached agreements with three of the four major music labels, and is close to reaching one with Universal - the fourth. Bloomberg BusinessWeek cites "people with knowledge of these deals" as the source of this information, and reports that new cloud plans could be unveiled at Apple's Worldwide Developer Conference next month....
Amy Poehler's Speech to Harvard Class Goes Viral
May 27, 2011, 10:20 amby Claudine Zap Amy Poehler's speech to Harvard class of 2011 is a Web sensation. Any Poehler kills on her show " Parks and Recreation ." The comic nailed the impression of Hillary Clinton on " Saturday Night Live ." And now the snappy blonde's funny, sweet words of wisdom for the Harvard class of 2011 have gone viral on the Web. Word of the...
Tornado Apocalypse Creates Compelling Imagery
May 27, 2011, 9:55 amIn 2011, the month of May clearly belongs to the tornadoes. After separate storms ripped through parts of Alabama and Missouri, leaving a massive trail of destruction in their paths, the nation was reminded in no uncertain terms just how powerful these weather events really are. The response to these disasters has been quite swift, even on a...
How To Tweet More Content From Anywhere On The Web
May 27, 2011, 9:40 amAs of today, there has been an interesting update coming from Tweet publishing Tool Buffer. The App was reviewed here on SEJ a few months ago. It allows you to add tweets to your Buffer which are then posted well spaced out during the day. This allows you to add a lot of tweets at one point without overwhelming your followers with a flood of...
Check Out the New StudioPress.com
May 27, 2011, 9:40 amSometimes your house needs a cosmetic update. Other times you just want one. This is one of those times. We recently unveiled a brand spanking new design for our StudioPress WordPress theme shop , and invite you all to head on over and check it out. If you've been over to StudioPress before, you'll certainly notice the new light and bright look.
Facebook as a Music Destination?
May 27, 2011, 9:22 amEarlier this week, rumors surfaced, stemming from a Forbes report, indicating that Facebook and Spotify were partnering on a new music service, though the comments from both companies didn’t seem to indicate that their relationship was changing very much.
According to a report from the New York Times, Facebook is actually in talks with...
PayPal Sues Google Following Google Wallet Launch
May 27, 2011, 8:50 amGoogle unveiled Google Wallet yesterday, and it's already gotten the company a lawsuit. It comes from PayPal, and names two Google executives - Osama Bedier and Stephanie Tilenius, both of which used to work at eBay, and worked on extensively on PayPal. The suit has actually been in the works for some time, and alleges that Bedier stole...
25 reasons a site will link to yours
May 27, 2011, 8:35 amGood tips from Ken McGaffin on 25 reasons a website will link to yours.Includes a slideshow presentation, and the comprehensive list.
How Brand Advocates Influence Social Media Marketing
May 27, 2011, 8:34 amWord-of-mouth is one key to modern marketing, says a new study by BzzAgent.
Facebook Gets Roasted
May 27, 2011, 8:34 amAh, the art of a good roast. There's nothing like saying things to your friends that would otherwise ruin said friendship, if not protected by the confines of "good fun." Unfortunately, the only real exposure we have to roasts are the Comedy Central roasts we get every few months. Don't get me wrong, they are sometimes enjoyable; but who really...
How To Capture Powerful Insights from Retail QR Code Campaigns [Case Study]
May 27, 2011, 8:24 amCan QR codes provide measurable insights that other marketing tools cannot? Check out the powerful analytics from this retail case study and learn five simple steps to capture and leverage metrics for your next QR code campaign. As a new technol.
Dynamic Keyword Research - Don't Optimize Campaigns on Sinking Sand
May 27, 2011, 8:22 amby Mike Fleming
Marketing on the web is demand-driven. Searchers are looking for answers. The best way to dominate the game is to become the best answer to their questions. This is why it's important to do dynamic keyword research instead of static keyword research. (Read that post before the rest of this one)
It's also why you...
Use Your Voice to Search with Google Multilingual Voice Search
May 27, 2011, 8:19 amAnother Google search option has been made a little more internationally friendly. Back in March, Google Chrome added support for the HTML speech input API . This API enables developers to give web apps the ability to transcribe your voice straight to text. When a web page uses this feature, you simply click on an icon and then speak into your...
U.S. Net Ad Revenue Grows To $7.3 Billion In Q1
May 27, 2011, 8:05 amAs further evidence of an industry-wide recovery, domestic Web ad revenues hit $7.3 billion during the first quarter of the year, according to new data from the Interactive Advertising Bureau and PricewaterhouseCoopers.Year-over-year, that represented a robust 23% increase, as well as the highest first-quarter revenue level ever.
A Few Simple Tricks to Getting Links on Autopilot
May 27, 2011, 8:00 amIf you send emails, use Twitter or other social media networks, and have a website of your own, then you can easily implement the following three strategies that (surprisingly) a lot of people do not do to get links back to your website. This appl...
What Most Concerns Corporate Boards After Finances? Reputational Risk
May 27, 2011, 7:42 amWhen I first read the report Second Annual Board of Directors Survey – 2011: Concerns About Risks Confronting Boards from EisnerAmper I was a little surprised by the findings of what business risk was at the top of the list for corporate boards right after the classic financial risk: reputation.
Online reputation management and social media...
4 Key Recommendations for B2B SEO in Industrial Markets
May 27, 2011, 6:30 amAs optimism over the economy increases across B2B organizations and industries, search engine marketers need to take note. Industrial professionals go online when searching for products, services, and information. A recent white paper (short .
Microsoft Advertising: Tips For Succeeding In Global Social Media
May 27, 2011, 6:15 amMicrosoft Advertising is a brand that takes customer engagement seriously and values building relationships with its audience. However, as a global brand this engagement needs to be tailored to each market and each audience - no mean feat! Jenny Leahy, who leads the Web Marketing and Evangelism team at Microsoft Advertising, will be speaking at...
Gmail People Widget Launching to Rival Microsoft, Xobni
May 27, 2011, 5:55 amGoogle will soon roll out a " people widget " in the right-hand side of their Gmail messages that surfaces content from friends and other contacts. Specifically, next to every e-mail message users will be able to see recent e-mails from users in a conversation, as well as Google Buzz posts, shared documents and calendar events. Check out to the...
Control Your Destiny in the Google Display Network
May 27, 2011, 4:09 amWhen optimizing for Google's Display Network, taking the easy road never yields fantastic results. Many accounts struggle to reach an acceptable efficiency goal within the Display Network, but a huge opportunity exists. Take control by shift.
Europe Sees 40 Percent Growth in Mobile Banking Through Smartphones
May 27, 2011, 3:28 amcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service which showed that 20 million mobile users across the five leading European markets (UK, France, Spain, Germany and Italy), representing 8.5 percent of mobile subscribers in these markets, accessed their bank account via a...
Bring Your Old Blog Posts Back to Life
May 27, 2011, 1:17 amAnyone who has been operating a blog for a while is bound to have a few posts they aren't particularly proud of. Maybe you couldn't think of anything to write about that day. Maybe you were under deadline. Maybe you had a lot of other projects going on, so you focused more on the word count than what you were actually saying. Somewhere, in the...
Competitive Link Analysis Tips - Whiteboard Friday
May 27, 2011, 12:06 amPosted by caseyhen We all want to build up the reputation and authority of our websites and this week Rand discusses some competitive link analysis tips using Open Site Explorer. He talks about how to avoid some common pitfalls when trying to get similar links that your competitors have and give you a few good ideas on how you should be doing it....
PayPal To Sue Google Over 'Wallet', Mobile Payment App
May 26, 2011, 11:25 pmPayPal says Google stole its ideas for a new service that is trying to turn smartphones into digital wallets.The allegations emerged in a lawsuit filed Thursday in a California court after Google unveiled its mobile payment service in New York.The complaint alleges Google lured away PayPal executive Osama Bedier earlier this year to obtain trade...
Engaging Chinese Consumers in a Converging Media World
May 26, 2011, 9:05 pmBrands cannot afford to ignore the Chinese consumer when marketing to the rest of the world anymore. With a population of over 1.3 billion and GDP levels growing at 9.8 percent , China is the worlds largest marketplace. To engage with the over 1.3 billion Chinese consumers, marketers MUST understand what they want and how they make their purchase...
SearchDay: Contactless Edition - May 26, 2011
May 26, 2011, 8:19 pmWhat's in your wallet? Probably nothing in the near future if Near Field Communications take off. Google Wallet launched today and ClickZ noticed that a search on Google for 'NFC' brought up a Mastercard PPC ad promoting the new partnership and or.
A Bing Tester's Insights
May 26, 2011, 7:24 pmKen Johnston isn't one of the big names in technology. Rather, he's one of the many technology employees who fills a vital but often unsung role: that of software tester. That's been Johnston's path for the better part of two decades, and he's been doing it for Microsoft since 1998. Over time Johnston has shifted between different types of...
YouTube highlights 5/26
May 26, 2011, 7:14 pmThis is the latest in our series of YouTube highlights. Every couple of weeks, we bring you regular updates on new product features, interesting programs to watch and tips you can use to grow your audience on YouTube. Just look for the label " YouTube Highlights " and subscribe to the series. - Ed. One busy six-year-old The first video posted on...
What's Next in Premium Video for Today's Multi-screen Consumer
May 26, 2011, 7:04 pmIt was a lively scene in the Microsoft office in midtown Manhattan, as industry marketers of all stripes gathered to hear the latest and greatest from Microsoft Advertising and key premium video partners. Whats new, whats hot and whats jumping off the screen in Premium Video was shared from an A list group of digital experts that included Fox...
Mobile Users Just Wanna Have Fun
May 26, 2011, 6:38 pmMojiva has just released a mobile advertising report in the form of an online magazine. It's colorful. It's graphical and it's loaded with interesting information. The best news is that more than 60% of mobile users click on ads at least once a week, the bad news is only 22% said they would make a purchase after clicking. So what did they want to...
How Google Might Choose High Quality Reviews to Display for Products and Businesses
May 26, 2011, 6:28 pmIf you want to write a review that more people might see, and that might be selected by a search engine as a “representative review” to display for a business or product or service, there are probably a few things that you might want to keep in mind while writing. At least according to a patent filing from a couple of Google employees. It...
Big Update to the SEOmoz Toolbar for Firefox!
May 26, 2011, 6:23 pmPosted by adamf I'm happy to share a bit of good news for all of you Firefox toolbar aficionados-we have just launched the MozBar V2 . This is the biggest update we have made to the toolbar in the past year, and includes a bunch of great new features, big and small. Here's a quick rundown: 1. Enhanced link and keyword highlighting We have always...
More People Are Turning to the Internet for Entertainment
May 26, 2011, 5:55 pmWhen it comes to entertainment, more people are turning to the internet and away from TV and movies. According to the 2011 Edelman Value, Engagement and Trust in the Era of Social Entertainment Survey, 56% of U.S. responders said they were on the internet more than a year ago and 49% spend more time accessing social media for fun.
Not only are...
Google Maps for Android Update Adds Check-ins, Reviews to Places Pages
May 26, 2011, 5:23 pmGoogle Maps 5.5 for Android was released yesterday, adding new "check in here" and "rate and review" buttons for Places pages, the ability to edit your home/work address for Latitude, and a reorganized transit station pages. Google.
The Future of the Agency: Anders Sjostedt, Hyper Island USA
May 26, 2011, 5:23 pm[To heck with] digital! (Not really).
The Meaning of Memorial Day
May 26, 2011, 5:08 pmby Claudine Zap Officially, Memorial Day , observed on the last Monday of May (this year it's May 30), honors the war dead. Unofficially, the day honors the start of summer. (More on that in a moment.) The upcoming three-day weekend has prompted searches on Yahoo! for " when is memorial day ," " what is memorial day ," and " memorial day history...
Amazon Mac Download Store Launched to Compete with Apple Mac Store
May 26, 2011, 4:17 pmAmazon has launched the Mac Download Store, a direct competitor to Apple's own Mac App Store , which was launched earlier this year. This follows another recent move by Amazon, when it released its own version of the Android Market . Amazon's Mac Download Store has a reported 250 available titles in the software and games categories, and those...
Twitter Lets You View Other's Timelines
May 26, 2011, 4:02 pmTwitter has launched a new feature that lets you see the Twitter experience as your Twitter buddies see it. You can now look at other people's Twitter timelines (streams, feeds, if you will). This is a fun new feature that will work really well for people looking to discover new accounts to follow. Now, not only can I see a list of who the person...
Twitter Lets You View Others’ Timelines
May 26, 2011, 3:55 pmTwitter has launched a new feature that lets you see the Twitter experience as your Twitter buddies see it. You can now look at other people’s Twitter timelines (streams, feeds, if you will).
This is a fun new feature that will work really well for people looking to discover new accounts to follow. Now, not only can I see a list of who the...
Google Wallet: Android NFC Payment System Announced
May 26, 2011, 3:52 pmWith smartphone usage growing exponentially, this afternoon, Google announced the release of their long-rumored and long-awaited Near Field Communications (NFC) payment system, Google Wallet. Google Wallet is a mobile application for mobile device.
In-house SEO Roles Grow Among Internet Retailer Top 500
May 26, 2011, 3:52 pmFollowing up on an annual data analysis evaluating the SEO effectiveness of the top 500 internet retailers, Conductor reported that over the 7 months between April 2010 to November 2010, the Top 500 'big box' stores with at least one in-house SEO .
Linkbait and Content Marketing - What Are Your Goals?
May 26, 2011, 3:47 pmOne of the most difficult conversations I have with new or perspective clients is about Linkbait and content marketing and explaining how its real goal isn't to drive sales but to build links, build awareness, and send social signals to the search engines. To make this post useful and actionable, I'm going to take you through the process/planning...
Linkbait and Content Marketing – What Are Your Goals?
May 26, 2011, 3:24 pmOne of the most difficult conversations I have with new or perspective clients is about Linkbait and content marketing and explaining how its real goal isn’t to drive sales but to build links, build awareness, and send social signals to the search engines. To make this post useful and actionable, I’m going to take you through the ...
Search Helps Drive Q1 Internet Advertising to Record $7.3 Billion
May 26, 2011, 3:17 pmOnline advertising hit a new high of $7.3 billion in Q1 2011 - a 23 percent increase over Q1 2010 and the highest Q1 revenue level ever, according to new data from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). Th.
Advertisement of the Week: Dairy Queen Fencers
May 26, 2011, 3:17 pmMark Zuckerberg, Hunter, Sustainability Enthusiast
May 26, 2011, 3:12 pmAfter creating the most popular social networking site in the world (or stealing it, according to the Winklevii), what's a 27-year-old Billionaire to do? It looks like Mark Zuckerberg's next task is to get in touch with his sustenance. According to an email sent to Fortune , Zuck is attempting to only eat meat that he kills himself, personally....
The Latest On Panda Straight From Google
May 26, 2011, 3:12 pmGoogle's Matt Cutts engaged in a live chat with webmasters on YouTube, and had some things to say about the Panda update. Barry Schwartz posted the above video , capturing a Panda-related segment of the chat, in which Cutts discusses the update. "It came from the search quality team," he says. "It didn't come from the web spam team, so web spam...
Search Helps Drive Internet Advertising to Record $7.3 Billion
May 26, 2011, 3:01 pmOnline advertising hit a new high of $7.3 billion in Q1 2011 - a 23 percent increase over Q1 2010 and the highest Q1 revenue level ever, according to new data from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). Th.
Oprah vs. Judgment Day
May 26, 2011, 2:26 pmLast Saturday, when nobody actually thought that the world was coming to an end, the realm of social media was nevertheless buzzing about biblical numerologist and proven liar Harold Camping's ploy for more money prediction. When 6pm local time came and went in countries all across the world with no sign of the rapture, people took to Twitter and...
Google Scribe: Now with automatic text for links and faster formatting options
May 26, 2011, 2:16 pmPosted by Kartik Singh and Kuntal Loya, Google Scribe team Since Google Scribe's first release on Google Labs last year, we have been poring over your feedback and busy adding the top features you asked for. Today, we're excited to announce a new version of Google Scribe that brings more features to word processing. Besides formatting,
Microsoft Advertising pubCenter Maintenance 6/4 from 11AM-7 PM PDT
May 26, 2011, 2:16 pmOn Saturday, June 4, 2011, pubCenter will be unavailable from approximately 11:00 AM PDT to 7:00 PM PDT for routine system maintenance. Users in all markets will be unable to access the pubCenter during this time. Please note that campaigns will continue to run normally. We apologize for any inconvenience.
Microsoft Advertising API Maintenance 6/4 from 11AM-7 PM PDT
May 26, 2011, 2:11 pmOn Saturday, June 4, 2011, the adCenter API, adCenter web UI and Desktop (Beta) will be unavailable from approximately 11:00 AM PDT to 7:00 PM PDT for routine system maintenance. Users in all markets will be unable to access the adCenter API during this time. Please note that campaigns will continue to run normally. We apologize for any...
Microsoft Advertising adCenter Maintenance 6/4 from 11AM-7 PM PDT
May 26, 2011, 2:06 pmOn Saturday, June 4, 2011, adCenter web UI, Desktop (Beta) and API will be unavailable from approximately 11:00 AM PDT to 7:00 PM PDT for routine system maintenance. Users in all markets will be unable to access adCenter during this time. Please note.
Finding Fresh Linkers: Quick Linkfromdomain Hack
May 26, 2011, 1:52 pmProspecting for bloggers in a niche is common practice in link building. One quick way to do this is to search for queries like “top <keyword> blogs” to find curated lists of blogs. For example, a search for “top SEO blogs” will give you this top list of SEO blogs. The problem is that this list is dated (2007) and this is no longer...
Google Wallet Formally Announced Along With Offers
May 26, 2011, 1:16 pmDespite yesterday’s premature announce-ilation by Vivotech, Google announced formally the introduction of their new Google Wallet.
The long and short of it is that Google is looking to own the mobile purchase cycle from search to purchase. That’s a pretty powerful model to say the least and they are out of the gate running.
The Business...
Google Wallet Aims to Turn Your Phone Into a Wallet
May 26, 2011, 1:05 pmGoogle announced Google Wallet today. It's an app aimed at turning your phone into your wallet. That's exactly how Google puts it. More specifically, it lets you store credit cards, coupons, loyalty, and gift cards on your phone. Google says it does so securely. The app uses near field communication (NFC) to let users tap to pay. "A key benefit to...
AdMob and Google Celebrate Their Anniversary with New Features
May 26, 2011, 1:05 pmStone age, bronze age, iron age, gunpowder age, computer age, smartphone age. That seems to be the progression anyway. We're in the middle of a shift from home computer systems to mobile computing platforms. Tablets and smartphones both play a critical role in this change, and Google is spearheading the shift (alongside Apple) thanks to their...
PayPal Now an Option for Apps Using Facebook Credits
May 26, 2011, 12:50 pmFacebook and PayPal announced today that Facebook app developers can now select PayPal as a payout option when they integrate Facebook Credits in their apps. This is huge news for e-commerce on Facebook, and should be ultimately for the success of Facebook Credits in general. "Adding PayPal offers more flexibility and choice for payouts and makes...
Ad Vision: Doug Scott, Ogilvy Entertainment - Cannes Lions 2011
May 26, 2011, 12:40 pmWelcome to the 14th video in our Ad Vision series of interviews leading up to Cannes Lions 2011! During a recent trip to New York, I had the honor of meeting with Doug Scott, President of Ogilvy Entertainment. Given his expert view and experience, I asked Scott to share insight into branded entertainment, how digital is shaping consumer...
Be a Better Advertiser with the New Yahoo! Web Analytics
May 26, 2011, 12:05 pmBe a Better Advertiser with the New Yahoo! Web Analytics.
Loopt Details Partnership with Groupon
May 26, 2011, 12:00 pmIt looks like some users can access even more deals after Loopt and Groupon teamed up in an effort to help both merchants and consumers. Last week, the companies announced the integration of the daily deals service's Groupon Now product into Loopt . The partnership also incorporates Loopt's recently launched Reward Alerts product that allows users...
Laura Ingraham Accepts Ed Schultz's Apology on Twitter
May 26, 2011, 12:00 pmOn his radio show Tuesday Ed Schultz, progressive commentator and host of MSNBC's The Ed Show, attacked conservative radio host Laura Ingraham by calling her a "right wing slut." "President Obama is going to be visiting Joplin, Mo., on Sunday but you know what they're talking about, like this right-wing slut, what's her name, Laura Ingraham? Yeah,...
Laura Ingraham Accepts Ed Schultz’s Apology on Twitter
May 26, 2011, 11:57 amOn his radio show Tuesday Ed Schultz, progressive commentator and host of MSNBC’s The Ed Show, attacked conservative radio host Laura Ingraham by calling her a “right wing slut.”
“President Obama is going to be visiting Joplin, Mo., on Sunday but you know what they’re talking about, like this right-wing slut,...
Tornadoes Stir the Web
May 26, 2011, 11:50 amby Claudine Zap The twister in Joplin, Missouri, which has caused at least 125 deaths , ranks as the single deadliest tornado in the last 64 years. Tornadoes have also hit residents hard in Texas, Oklahoma, and Kansas. The United States gets 85% of the world's tornadoes. And there has been a storm of searches on this subject on the Web: Lookups on...
Amazon Tries Lady Gaga Release Again
May 26, 2011, 11:45 amWhen Lady Gaga's newest album Born This Way was released, Amazon offered the release in digital format for $0.99. Naturally, their web infrastructure almost collapsed. The special price was done in order to demonstrate Amazon's cloud music service, and while the initial results were disappointing " hey, there are a lot of Gaga fans out there "...
AOL Launches Huffington Post Canada and New AOL TV
May 26, 2011, 11:29 amThe AOL content factory continues to expand, as the company made a couple of big announcements today - the launch of Huffington Post Canada , and the relaunch of AOL TV . The Canadian version of the hugely popular Huffington Post, will feature a mix of original reporting and aggregation, much like the American version. Arianna Huffington said,...
Scotty McCreery Wins American Idol: Did Twitter Predict It?
May 26, 2011, 11:14 amThe results of last night's American Idol Finale may have been anti-climactic for some, as the Drudge Report reported hours before the show that his sources confirmed the country-crooner's victory , by an almost 2 to 1 margin. But did Scotty McCreery's relative unpopularity on Twitter lead directly to his win? According to the yap.TV app ,...
5 Things Digital Marketers Can Learn from Traditional Marketers
May 26, 2011, 11:04 amDigital marketers can learn a lot from traditional marketers. There, I said it. I know we in the digital space are extremely passionate and like to think of ourselves as the best at everything, and while that's true in large part, there ar.
How To Succeed At Facebook Advertising
May 26, 2011, 10:54 amForget theory, lets get real. BlitzLocal provides a huge amount of information on Facebook Advertising using a real-life campaign.
What 8 Best-Selling Magazines Can Teach You About Irresistible Content
May 26, 2011, 10:44 amCopyblogger sits atop Ad Age's marketing blog throne for one reason: they deliver smart, sexy, and super-useful content over and over. Brian Clark and the Copyblogger team have built an online empire by creating content that entices readers, feeds them profitable advice, and gives them the essential elements of online marketing that works. While...
Google vs Microsoft: An Insider's Perspective on Structure
May 26, 2011, 10:24 amThere's a war going on for the technological experts in the U.S. today. Companies like Google, Facebook, and Microsoft are ruthless headhunters, and gladly hone in on talented software engineers with difficult to ignore offers. As a result, there are a few employees who jumped ship from one company to another, and these individuals have .
Online Poker Site DoylesRoom, Others Seized
May 26, 2011, 10:14 amIf you visit popular online poker site DoylesRoom.com, you will see a graphic not unlike the ones we saw on Black Friday , when PokerStars, Full Tilt, and Absolute Poker were taken down by the federal government. The site has been seized, along with nine other sites including bookmaker.com, truepoker.com and beted.com, in accordance with...
Senator Franken Asks Google, Apple for Clear Privacy Policies
May 26, 2011, 9:29 amWhile many have moved on from the “shocking” revelations concerning mobile phone privacy, thanks to the discovery of iPhone’s location tracking, some politicians are keeping the necessary fires burning. In fact, Senator Al Franken went even further, demanding the parent companies of these devices provide answers concerning these...
Blog Posts to Read for May 26, 2011
May 26, 2011, 9:13 amBelow you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Bing Search Share Up Again - Slowly Catching Up to Google Bing's search share continued to grow in April. Google is down 0.3...
Modern Warfare 3 Faces British Backlash
May 26, 2011, 8:53 amIt's shaping up to be a great fall season for gamers, if, for nothing else, than to watch Battlefield 3 and Call of Duty: Modern Warfare 3 fight it out for top first person shooter honors. It's EA (BF3) versus Activision (MW3) for all of 2011â²s FPS marbles. While Battlefield 3 won the initial battle, simply by coming out swinging first,...
The Gold Mine Known as Mobile Search
May 26, 2011, 8:53 amAccording to a recent study, targeting smartphone users could be the ultimate platform for retailers and local businesses. The research indicates that mobile searchers are much further in the buying cycle than any business or marketer could have ever dreamed. As mobile devices become more popular and more technologically advanced, mobile search is...
How to Close an Online Community Without Hurting Your Brand
May 26, 2011, 8:51 amWith all the advice out there about how to start your online community, it's time to give out some about how to handle it when your brand needs to shut down an online community.
Ashton Kutcher Invests in Airbnb
May 26, 2011, 8:38 amAshton Kutcher continues his expansion into all things internet, as it has just been announced that he has made a significant investment in travel startup Airbnb. Airbnb is an online company that provides travelers the opportunity to ditch the hotel and stay in privately listed locations, from basic to extravagant. Users list their properties for...
SMX Advanced London Day 2: What's New in Local and Mobile
May 26, 2011, 8:33 amSMX seems a little while ago now especially as I went cycling in Barcelona straight after the event (recommendable!) Nevertheless I do want to share the highlights of what Philippe Huysmans -EMEA Director, APS Mobile, Local & Commerce- was telling the audience in the Whats new in local and mobile session at this event. Coming from a search...
Blog Marketing Strategy: 7 Steps to Social SEO Success
May 26, 2011, 8:28 amAt BlogWorld Expo in New York this week I presented a session about Dominating Your Niche with Social Content and SEO. It was crammed with information and I know there are many online marketers looking for practical advice on business blogging and blog marketing that didn't attend. Based on the blog marketing we do here at Online Marketing Blog...
30+ More Tools to Automate Your Link Building
May 26, 2011, 8:28 amLink building automation tools can help you manage relationships and outreach, enhance link building best practices, and eliminate some of the information management overhead that might otherwise bog you down. Tools can make link builders more e.
Twitter + Tweetdeck = Another splinter in the splinternet
May 26, 2011, 8:28 amby Josh Bernoff Twitter announced it was buying TweetDeck . TweetDeck is popular, sophisticated client software that makes it far easier to see tweetstreams and searches on yoru PC, as well as on other devices like the iPad. While the price was not announced, people like TechCrunch are quoting insiders who say the price was at least $40 million ....
Google Map Maker Enlists Collegiate Contributions
May 26, 2011, 8:18 amGoogle Maps is among the most popular navigation services (though still in definite competition with sites like MapQuest and Bing Maps). Beyond having a (mostly) accurate and easy-to-use service, Google Maps also offers advantages like directions for public transportation, Google Street View, and more. Further, to help ensure that the Maps are...
What's the most important mobile marketing tactic?
May 26, 2011, 8:13 amby Mike Moran
Perhaps this doesn't sound like a headline that belongs in Search Engine Guide, but trust me, it is. I was at the Brandhackers Meetup Monday night in New York City on a panel focusing on what marketers need to know about mobile marketing. But what struck me is how much the audience needed to hear the most important idea about...
mSpot Radio Spotter is mSpot Meets Pandora
May 26, 2011, 8:07 ammSpot has just launched a new service that's kind of like mSpot meets Pandora (without the ads). It's called Radio Spotter (beta) and combines cloud music storage/streaming with streaming Internet radio. It will match the songs you play from your personal collections to similar music playing on hundreds of radio stations across the Internet. It...
Mozilla Firefox 4, Nvidia and YouTube Now Support 3D HTML5 Video
May 26, 2011, 7:40 amToday, Mozilla, NVIDIA and YouTube announced support for 3D HTML5 video, available exclusively in Firefox.
Are you making your clients fire you?
May 26, 2011, 7:27 amI've heard the same complaint from small businesses as well as larger agencies: "Why don't more freelance writers have a sense of urgency with their clients? I can barely get someone to email me back, much less make a deadline." Yeah, I've noticed that too. When I mention this issue to freelance SEO copywriters, they talk about how much business...
Google Demonstrates Google Wallet, Mobile Payment App
May 26, 2011, 7:20 amToday in our New York City office, along with Citi, MasterCard, First Data and Sprint, we gave a demo of Google Wallet, an app that will make your phone your wallet. You'll be able to tap, pay and save using your phone and near field communication (NFC). We're field testing Google Wallet now and plan to release it soon.
Google Maps Continues to Grow, Adds More Android Features
May 26, 2011, 6:47 amYesterday Google's Marissa Mayer said at TechCrunch Disrupt that Google anticipates that Google Maps use in the mobile environment will surpass the usage on the desktop by June. This is a significant milestone as the search giant continues to make its play into the location based / social / 'whatever it is they want' space.
Email: The Gateway Drug to Mobile
May 26, 2011, 6:16 amNow is the time to be creating and changing your web properties for the mobile user experience. Starting with your own email marketing or website is likely the lowest hanging fruit, but never skip strategy. Mobile Madness A couple years ago, S.
EU based sites have 12 months to "get their house in order"
May 26, 2011, 5:57 amFor all Internet marketing companies that haven't fled to the Caymans yet, or which haven't pockets deep enough to pay fees like £500,000 for storing cookies on their visitor's machines, Shaun Anderson explains the "orderly transition" of websites to compliance with one of the most ridiculous laws on this planet, the new "EU Privacy Directive...
How Google Killed Category Killer Domain Names
May 26, 2011, 5:41 amAaron Wall explains how the domain bubble grew & ultimately popped. Search has moved away from relevancy toward promoting brands. As SEOs we don't control Google. We can only focus on promoting that which they reward.
The smart money is now saying that domain names are generally significantly overpriced, especially as an asset class valued...
15 Takeaways about Google and SEO from Matt Cutts
May 26, 2011, 5:08 amNick Roshon recaps 15 points he thought were important in Matt Cutts' live video chat. He covers some topics not mentioned on other sites. Well-written recap for an impromptu event.
How to Turn a Google Penalty into Great Linkbait, by J.C. Penney
May 26, 2011, 4:56 amYesterday it was reported that J.C. Penney have showed signs that their Google penalty has now been lifted . The original penalty was imposed at the end of Feb for "shady SEO practices". Searchmetrics have published a report to show that organic search traffic is back on the rise again for J.C. Penney : Obviously we can only speculate about the...
Google Correlate (Labs): Upload Your Own Data
May 26, 2011, 4:30 amUsing Correlate, you can upload your own data series and see a list of search terms whose popularity best corresponds with that real world trend.
Conversion Rate Optimization: Consistency Pays
May 26, 2011, 4:25 amMy first attempt to summarize this article went like this: If your web pages echo the scent that hooks traffic, then your conversion rate from paid search, display, and email campaigns will soar. Talk about mixed metaphors! I count four ri.
30 SEO & Social Media ROI Analytics Resources
May 26, 2011, 4:10 am* ROI or Return On Investment is on everyone's lips these days. It's become so widespread that you could call it a buzz word now. Although its meaning gets a bit diluted, I have to admit that I use it sometimes outside its strict sense myself. Originally ROI meant the extra monetary return, while increasingly it may mean any value that you get...
Category Killer Domain Names?
May 26, 2011, 2:24 amDr. Pete shared examples of the marketing funnel, highlighting how we must overcome hurdles (or break through barriers to conversion) in order to make a sale. Why People Buy Premium Domain Names The idea of an exact match domain (EMD) is that you are buying a piece of land right next to the highway. You sink in a lot of money upfront, but hope...
4 Facebook Marketing Tactics You Might Not Know About
May 26, 2011, 1:44 amPosted by jennita So you think you have Facebook all figured out. You have your fan page with a couple custom tabs set up, you've started an ad campaign and every one of your products on your site has the "like" button installed ( which increases revenue ). Easy peasy, this Facebook stuff is a cinch! Well you're right, it all is pretty easy to...
Facebook and Google Chiefs Warn on Over-Regulation Of The Net
May 26, 2011, 1:20 am"People tell me on the one hand 'It's great you played such a big role in the Arab spring [uprisings], but it's also kind of scary because you enable all this sharing and collect information on people'," said Facebook's founder."But it's hard to have one without the other. You can't isolate some things you like about the internet and control other...
The Power of Video Marketing
May 26, 2011, 1:18 amI'll be the first to admit that I've fallen a little short of practicing what I preach when it comes to video marketing. Creating videos is a great way to push your content in an innovative and engaging format, promote yourself or your company as an industry authority, help with your SEO and link building, build your brand reputation, increase...
Google Chrome OS Smartphone Coming, Pundit Says
May 25, 2011, 11:32 pmHow do you feel about a smartphone based on Google's Chrome Operating System, the Web-based OS currently making its way to Amazon.com and Best Buy online via Samsung and Acer notebooks June 15. I can imagine the marketing campaigns for this. Chrome Home with Chrome Phone! On the Street.com, Anton Wahlman, a former sell-side equity research analyst...
Google's Taxes on Small Online Businesses
May 25, 2011, 9:36 pmThis Shouldn't Hurt Too Bad One of the more perverse things about online markets is that since things are not done in person a lot of people are willing to work in the gray area. That allows people like Vitaly Borker to torture his customers as a marketing strategy . ;) When Stanley Milgram did his famous study on if people were willing to torture...
Yahoo! Futurist Video: Rishad Tobaccowala
May 25, 2011, 7:40 pm"Paid, owned and earned" are the future, says VivaKi's chief strategy officer.
SearchDay: PPC is Dead Edition - May 25, 2011
May 25, 2011, 6:40 pmToday Google celebrates the 6th birthday of Youtube and one year of owning AdMob. We celebrate a day of not having to read an SEO is dead post (actually, to be fair, there haven't been many in awhile). But "a PPC is dead" post has been causing con.
Twitter Acquires TweetDeck for $40 Million
May 25, 2011, 5:19 pmLondon based startup TweetDeck has been acquired by Twitter, for $40 million in cash and stocks, according to the Financial Times. What was first cited as "advanced talk" between the two businesses has been happening for over a month.
'American Idol' Finale: Record Voting & Stars Galore
May 25, 2011, 5:04 pmby Becky Uline One of the biggest nights in TV is upon us. Last night, viewers in record numbers were getting out the vote for their favorite of the final two contestants on " American Idol ". It is reported that fans broke a new record, casting 122.4 million votes. A comparison of " American Idol voting " terms shows that online searches have...
New Samsung Galaxy Tab Is On The Way
May 25, 2011, 4:44 pmSamsung's response to the iPad " the Galaxy Tab " is getting an update, one that Samsung hopes will better compete with Apple's ubiquitous tablet. While the hardware improvements are pretty impressive, it's the introduction of the Android 3.1 operating system that has provided some buzz for the update. Samsung has also updated their site as they...
Infographic: How Online Advertising Drives Retail Searches
May 25, 2011, 4:33 pmSearch and display advertising work together in driving consumers through the purchase funnel. This is particularly true in retail. Find out the five key drivers of retail searches, and which one comes out on top.
Green Lantern New Trailer Released, Twitter Doesn't Play Nice
May 25, 2011, 4:28 pmThe interwebs have not taken too kindly to the Green Lantern since its trailer hit last year. Many fans don't particularly like Ryan Reynolds' costume or Ryan Reynolds' presence in the film for that matter . Many feel as though, in a long line a superhero movies to come out in the last few years, this one looks like the most CGI gratuitous of them...
Green Lantern New Trailer Released, Twitter Doesn’t Play Nice
May 25, 2011, 4:15 pmThe interwebs have not taken too kindly to the Green Lantern since its trailer hit last year. Many fans don’t particularly like Ryan Reynolds’ costume or Ryan Reynolds’ presence in the film for that matter. Many feel as though, in a long line a superhero movies to come out in the last few years, this one looks like the most CGI...
LIFE Magazine Publishes Willie Mays Photos
May 25, 2011, 3:58 pmby Mike Krumboltz Willie Mays is one of baseball's all-time greats. A player who did it all (and did it with style), the "Say Hey Kid" was a fan favorite from the first time he stepped into the big leagues in 1951 until he retired in 1973. LIFE Magazine recently published a series of never-before-seen photos of the 24-time All-Star and World...
Whatever Happened to Phoebe Cates?
May 25, 2011, 3:43 pmby Mike Krumboltz This year marks the 65th anniversary of the two-piece bathing suit, commonly known as the bikini. Inventor Louis Reard called his creation a bikini in honor of America's first nuclear test in the Pacific, which took place near the Bikini Islands. According to an article from the BBC , the French engineer assumed that his...
Samsung Galaxy Tab 10.1 Coming with Honeycomb 3.1
May 25, 2011, 3:23 pmSure, 5,000-plus attendees received limited edition Android 3.0 "Honeycomb"-based Samsung Galaxy Tab 10.1 tablets like this one at Google I/O May 10. But it looks like those who purchase or otherwise procure the commercial version will get the 10.1 with Android 3.1, the freshest version of Honeycomb currently only available on the Motorola Xoom....
Sedalia Tornado: Twitter, the Internet Responds
May 25, 2011, 3:23 pmPerhaps if federal relief could react as quickly as the Twitter and the rest of the Internet' Well, one thing's for sure, the aftermath of Katrina wouldn't stand out like a sore thumb. Meanwhile, the Internet has jumped on the tornado phenomenon with great zeal, demonstrating its power as a community when there's a common cause being supported. As...
'Surround Sound' and Measuring Social ROI With Email Signups
May 25, 2011, 3:23 pmDoes your Facebook page ask people to sign up for your newsletter? I'm guessing not. After reading about this idea in the new guide from Lyris, I went to Facebook to take a look. I checked the fan pages for four of the brands I follow and not one asked me to sign up for their email list. Interesting. The Lyris guide, which is all about creating...
‘Surround Sound’ and Measuring Social ROI With Email Signups
May 25, 2011, 3:08 pmDoes your Facebook page ask people to sign up for your newsletter? I’m guessing not. After reading about this idea in the new guide from Lyris, I went to Facebook to take a look. I checked the fan pages for four of the brands I follow and not one asked me to sign up for their email list. Interesting.
The Lyris guide, which is all about...
Texas Pulls "Groping Bill" After TSA Threatens Flight Shutdowns
May 25, 2011, 2:52 pmScore one for the federal government, I guess. The Texas Senate was forced to abandon their plans to pass a bill referred to as the "Groping Bill" after the Transportation Security Administration played the federal trump card. According to Forbes , The Groping bill would have made illegal any pat-downs performed by the TSA that involved touching...
Texas Pulls “Groping Bill” After TSA Threatens Flight Shutdowns
May 25, 2011, 2:42 pmScore one for the federal government, I guess. The Texas Senate was forced to abandon their plans to pass a bill referred to as the “Groping Bill” after the Transportation Security Administration played the federal trump card.
According to Forbes, The Groping bill would have made illegal any pat-downs performed by the TSA that...
Army Using Social Media For Recruitment
May 25, 2011, 2:22 pmTwo years ago the military was banning access and use of social media; now they are embracing it as a way to reach new recruits. "These days, the Army is getting social ó if not quite that sociable ó as potential recruits increasingl.
Facebook, Spotify Partnership Rumored
May 25, 2011, 2:17 pmAccording to a new report from Forbes, Facebook and Spotify are partnershing on a music service that is already in testing, and it could launch within 2 weeks. According to Facebook and Spotify, there's nothing going on'officially. Clearly, we'll have to keep any such partnership filed under rumor for the time being. Parmy Olon at Forbes says...
Google Maps Visualizes The Path of the Joplin Tornado
May 25, 2011, 2:02 pmIt's been an incredibly destructive tornado season in 2011, if you can pardon the understatement. Even after over 300 people were killed by tornado strikes in Alabama, the strike in Joplin, Missouri further emphasized just how devastating these storms can be. While the Joplin disaster did not take as many lives as the Alabama strikes, it's...
Advertising News: Yahoo!'s Blake Irving in NYT; content still king; let's make a deal online; YouTube bans Walmart rapper
May 25, 2011, 1:52 pmAll the advertising news that's fit to pixel.
It's the One Media Device That Really Doesn't Matter to Marketers
May 25, 2011, 1:32 pmYou would think that any report showing a rise in a media device would be of interest to marketers, but it's not so when you're talking eReaders. Why? Because eReaders are only just now starting to take on advertising and it's a case of coming way too late to the party. eMarketer has a new chart that shows eReader usage is on the rise. There's no...
Saudi Arabian Woman Arrested for Driving a Car [Video]
May 25, 2011, 1:22 pmA 32-year-old Saudi Woman has been arrested for the simple act of driving a car around the city of Khobar. According to the AP Manal al-Sherif, an IT expert for an oil company, was arrested for “violating public order.”
Saudi Arabia is the only country that actively bans women from driving. The laws are based on religious rulings...
The 2011 Young Hollywood Awards Presented by Bing
May 25, 2011, 1:22 pmLast week in Los Angeles, Bing was the proud sponsor of the 13th Annual Young Hollywood Awards also known as the Oscars of Young Hollywood. The Young Hollywood Awards honors and celebrates the accomplishments of emerging young talent throughout the entertainment industry. Up and coming young entertainers including Garret Hedlund , Elle Fanning...
It’s the One Media Device That Really Doesn’t Matter to Marketers
May 25, 2011, 1:18 pmYou would think that any report showing a rise in a media device would be of interest to marketers, but it’s not so when you’re talking eReaders. Why? Because eReaders are only just now starting to take on advertising and it’s a case of coming way too late to the party.
eMarketer has a new chart that shows eReader usage is on the...
MacDefender, MacProtector, MacSecurity: How to Remove This Malware from Your Mac
May 25, 2011, 1:17 pmMacDefender, MacProtector ,and MacSecurity are the names for a fraudulent "anti-virus software" that is the subject of recent phishing campaigns targeting Mac users. It affects users of Mac OS X 10.4, Mac OS X 10.6, and Mac OS X 10.5. Apple will be putting out a Mac OS X update that will automatically find and remove the malware and its known...
New YouTube Statistics: 48 Hours of Video Uploaded Per Minute; 3 Billion Views Per Day
May 25, 2011, 1:06 pmHappy birthday, YouTube! Yes, YouTube is celebrating its sixth birthday this month, and has shared a couple of impressive new statistics: 48 hours of video are now uploaded per minute, and YouTube has surpassed 3 billion views per day. In Novemb.
Does Twitter Need Email?
May 25, 2011, 1:01 pmThis week, Twitter began rolling out new email notifications. While Twitter has had notifications for things like direct messages, new followers, and Twitter updates in the past, the company tweeted that it was adding notifications for when someone you follow retweets or favorites one of your tweets. The new notifictions may seem like a minor...
Experian Hitwise China launch and micro-blogging in China
May 25, 2011, 12:36 pmNi Hao! It's an exciting day for us here at Experian Hitwise as today we officially launched Hitwise China . This is the 11th market that we are bringing web analytics and competitive intelligence to, and given China's extraordinary economic growth over the last couple of years, one of the most exciting markets to measure online.
New computers for the browser-based world
May 25, 2011, 12:31 pmPosted by Rajen Sheth, Group Product Manager, Chrome for Business Today at Google I/O we unveiled the first Chromebooks. These mobile devices are a new kind of computer designed specifically for people who live in the browser. Chromebooks are made for people seeking uncompromising speed, simplicity and security, while providing features that will...
Discussion: What's the best way to measure social media influence?
May 25, 2011, 12:30 pmKlout score? Number of Facebook friends or page fans/likes? RSS subscribers? LinkedIn connections? There are all kinds of stats and tools available to learn about social media users and/or find the people that are most influential. For our "Discussion of the Week," we want to know: What's the best way to measure social media influence? The floor...
The Microsoft BPOS Crash and Its Fallout
May 25, 2011, 12:21 pmCloud productivity is a major part of how we think of business in the 21st century. The idea of storing all your information in external servers that 1) allow you to access your data from anywhere, 2) give advanced administrative controls, 3) allow for highly scalable services, and 4) take care of all your IT .
Twitter Makes TweetDeck Acquisition Official
May 25, 2011, 11:26 amIt's been reported all month that Twitter was acquiring TweetDeck. This week, CNN reported that the papers had been signed, but there was stilll no official word from Twitter or TweetDeck. Until now. In a post on the Twitter Blog, CEO Dick Costolo writes : In early 2008, a London-based programmer named Iain Dodsworth began thinking about how to...
Amazon Kindle 3G with "Special Offers" Arrives
May 25, 2011, 11:26 amAs the price battles heat up in the world of e-readers, Amazon has announced that it is offering its Kindle with 3G at a lower price - if you can tolerate the advertising. The new Kindle 3G with Special Offers will run customers $164, 25 bucks cheaper than the original Kindle 3G which retails for $189. The new member to the Kindle family will have...
Ad Vision: John Sintras, Starcom MediaVest Australia CEO - Cannes Lions 2011
May 25, 2011, 11:15 amWelcome to the 13th video in our Ad Vision series of interviews leading up to Cannes Lions 2011! Todays interview brings us two special guests from the Festival of Media recently held in Montreux, with Microsoft Advertisings Richard Dunmall, VP Global Accounts Global Agencies, speaking with John Sintras, CEO of Starcom MediaVest in Australia. ...
Amazon Kindle 3G with “Special Offers” Arrives
May 25, 2011, 11:12 amAs the price battles heat up in the world of e-readers, Amazon has announced that it is offering its Kindle with 3G at a lower price – if you can tolerate the advertising.
The new Kindle 3G with Special Offers will run customers $164, 25 bucks cheaper than the original Kindle 3G which retails for $189. The new member to the Kindle family...
Google Correlate Launched - Google Trends in Reverse
May 25, 2011, 11:10 amGoogle just launched a new Google Labs product called Google Correlate , which looks at search trends, and attempts to apply them to real-world situations. The official description for Google Correlate is as follows: Google Correlate is an experimental new tool on Google Labs which enables you to find queries with a similar pattern to a target...
Social Media Lessons for SMBs from the Old Spice Man
May 25, 2011, 11:05 amIf you havent been to HPs 367 Addison Avenue Blog , its a great resource for small-to-medium business owners with helpful tips, tricks and advice to help bring your business to the next level. Melissa Zieger, the editor at 367 Addison, has been kind enough to share some of her content with us; some of it will be cross-posted here from time to...
comScore and PMB Announce Release Date for Second Fused Database in Canada, Combining Print Readership, Internet Behaviour and Product Usage Data
May 25, 2011, 10:45 amcomScore, Inc. (NASDAQ: SCOR) and PMB Print Measurement Bureau today announced the release date of May 26 for their second fused database linking Canadians' online media habits with other media consumption data, along with product and brand usage, all in a single database.
Google Correlate Launched – Google Trends in Reverse
May 25, 2011, 10:45 amGoogle just launched a new Google Labs product called Google Correlate, which looks at search trends, and attempts to apply them to real-world situations. The official description for Google Correlate is as follows:
Google Correlate is an experimental new tool on Google Labs which enables you to find queries with a similar pattern to a target data...
7 Tips for Falling in Love with Your Blog All Over Again
May 25, 2011, 10:35 amYou're trying hard not to show it, But baby, baby I know it ' You've lost that loving feeling ' ~The Righteous Brothers Ever get to a point with your blog and your content marketing strategy where you're just ' worn out? The writing that used to thrill you now feels like a chore. Your readers are getting on your nerves. The tedious little tasks...
BlogWorld NY: @JasonFalls No BS Guide to Advertising & PR for Bloggers
May 25, 2011, 10:25 amWhile initially sitting in a SEO session, I quickly switched once I saw that Jason Falls was presenting. Jason is one of those speakers that gives great advice and he's funny. The lowdown on this session: How bloggers can better understand the world of advertising, marketing and PR to avoid common mistakes. How can we learn from the crappy...
New York Times Using People for Twitter Feed (For A Week At Least)
May 25, 2011, 10:22 amThat headline seems funny in this day and age doesn’t it? You half expect automation everywhere you turn but in certain areas automation just doesn’t cut it. One of the areas where it is less and less attractive is social media and apparently the New York Times is taking the hint.
According to an article at Poynter.org
The New York Times is...
Pirates of the Caribbean Audiences Buck 3D
May 25, 2011, 10:20 amIn a recent blog post, Roger Ebert asks if people "notice, really notice , what a movie looks like" in the theaters. A big screen film is supposed to be big, bright, and sharp. And although many people are still paying to see films in 3D at their local theaters, the backlash is growing towards 3D technology based on a combination of higher price...
Top Reasons Fans Follow Brands on Facebook
May 25, 2011, 10:20 amIn the past, I've uncovered how marketers can develop an effective Facebook fan page strategy by meeting the needs of customers and creating an environment with a clear value proposition to fans. To take this even further, I wanted to share some recent data by eMarketer that takes a deeper dive into the motivations of fans on branded pages and...
The Vast Implications of the Microsoft-Skype Deal
May 25, 2011, 10:15 amSkype has been a big and powerful name for many users over the years. That's an immense accomplishment, given that the company was founded in 2003 by a duo of software developers. There are now over 600 million Skype users. But, in the world of business, Skype shows a different set of colors. It was .
The Future of the Agency: Paul Woolmington, Naked Communications
May 25, 2011, 9:39 amBrand is as brand does-not just what it says.
How to Use Google Places New RSS Feed To Automate Your Review Spam Farm
May 25, 2011, 9:30 amMike Blumenthal shows how you could use the new Google Places RSS Feed for black hat purposes.
Report Looks at Just How Important Email is To Google, Microsoft and Yahoo
May 25, 2011, 9:27 amPingdom has put together an interesting report looking at just how important webmail is for the three companies that dominate it – Google, Microsoft, and Yahoo. Citing data from Alexa, the firm finds that Gmail makes up 23% of the traffic to Google.com, Hotmail gets 39% of the traffic to Microsoft’s Live.com, and Yahoo Mail gets 20% of...
I'd Like the Linkboating' I Mean Baiting, with a Side of Widget. Hold the Hard Work
May 25, 2011, 9:19 amSometimes you can spin yourself into the ground trying to think of a great linkbait or widget idea. I'm talking hours in front of a white board, wearing out dry erase markers (ahhhh, the fumes!) and blurting out ideas until you're hoarse. When you finally settle on an idea, you build it and after hours of painstaking research and development,
Sony Decides to Commit Reputation Harikiri
May 25, 2011, 9:04 amIt appears Sony has bought a one-way ticket to reputation-implosionville, and seems happy to sit back and enjoy the ride. After the embarrassing hacks of its Playstation Network, the electronics giant is once again facing a multitude of security breaches. This time, Sony appears to either not have an explanation or just figures it's lost all...
Is Facebook Making Your Site Less Trustworthy?
May 25, 2011, 9:04 amIt's no secret that some people are uneasy with Facebook's privacy practices, despite the company revising its policies repeatedly. Netpop has released an interesting study finding that 8 in 10 social media users feel "uneasy" or "ambivalent" about sharing personal information on social media sites.
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Sony Decides to Commit Reputation Harakiri
May 25, 2011, 8:47 amIt appears Sony has bought a one-way ticket to reputation-implosionville, and seems happy to sit back and enjoy the ride.
After the embarrassing hacks of its Playstation Network, the electronics giant is once again facing a multitude of security breaches. This time, Sony appears to either not have an explanation or just figures it’s lost all...
Brief Planned Downtime on May 26th
May 25, 2011, 8:44 amI wanted to let you know in advance that PayPal will be performing some internal system maintenance on Thursday, May 26th. As a result, many merchants will be unable to process live transactions from 11:04 pm PDT to 11:30 pm PDT. We will be conducting a series of maintenance updates in the coming months to .
YouTube Exceeds 2 Days of Video Uploaded Every Minute, 3 Billion Daily Views
May 25, 2011, 8:44 amYouTube is celebrating its 6th birthday, and has announced that it has exceeded over 48 hours worth of video being uploaded every minute, which is a 100% increase year-over-year). Pretty amazing. "In just six years, YouTube has become a comprehensive broadcast platform for content creators large and small and distributed across over 350 million...
SEO content marketing roundup, week ending May 25th
May 25, 2011, 8:39 amAre you doing the right thing? This seems to be the big question punctuating this week's latest and greatest Web writing news, as Google's house-cleaning continues to color discussion among SEO and search professionals, and content and social media marketers weigh in on the right way to pursue success in their respective spheres. Do the right...
Scotty McCreery Wins American Idol Says Drudge
May 25, 2011, 8:29 amThe final results show isn't until tonight, but the news about the American Idol Winner may have already leaked. A top story on Drudge Report says, "Un-cool, un-hip, country-fried singer wins American Idol." Drudge quotes a source that says Scotty took almost double the amount of votes over runner-up Lauren Alaina. The story is still developing....
Facebook's Attacks Backfire, Google Stays Silent
May 25, 2011, 8:24 amThey're calling it "Social Circle Gate" (and honestly, don't we need another scandalous "gate" every so often?). What happened went something like this: Facebook hired a PR group known as Burson-Marstellar. What for? Not for improving the Facebook reputation, but for no other reason than attacking Google. More specifically, Burson-Marstellar was...
6 Ways to Avoid a Social PR Hangover
May 25, 2011, 8:19 amRetracing the steps of what happened after a social PR campaign "gone wild" is reminiscent of the movie "The Hangover." Despite the right intentions, the plan just goes sideways when the mixing and mingling ends up with the.
So You Want To Start A Big SEO Blog?
May 25, 2011, 8:14 amMany SEOs have dreams of hitting it big in the SEO blogosphere. So where do you start? Is it better to be unique or better to be consistent with trends? Is it better to start the conversation or write about what people are already talking about? Without thinking too much into it, my split-second brain says that both are important. One is about...
5 Free Tools to Measure Online Brand Awareness
May 25, 2011, 7:28 amThis post comes from our SEO Channel Sponsor SEOmoz. The concept of brand awareness has changed a lot in the past 10 years. Who knows your brand, what do they think, are they loyal and who are they? For many marketers, this is valuable stuff. But, before the days of the direct attribution provided by online marketing, companies had to rely on...
13 Websites for Search Engine and Browser Market Share Statistics
May 25, 2011, 6:28 amKnowing which search engines and browsers are popular is vital in allocating resource and budget to campaigns and checking sites function across browsers. But once you move outside of Western markets, the assumptions many campaigns are based on be.
Confirmed: Twitter Acquires Tweetdeck
May 25, 2011, 6:17 amI am extremely happy and proud to let you know that TweetDeck has been acquired by Twitter. We completed the deal on Tuesday and are now in the process of "joining the flock".The past three years have been an epic journey, with many highs and lows, accompanied by the constant thrill of never really knowing what to expect next. We've grown from one...
5 Strategies for Managing Twitter Across Multiple Languages
May 25, 2011, 4:06 amIf your brand is to be truly global and effectively use Twitter, then you need to be tweeting across multiple languages. As yet, it seems many brands haven't taken that step. Now is a crucial time for corporate tweeters to understand that go.
Search Engines as Affiliates + Publishers
May 25, 2011, 3:41 amConsumer Finance Google recently unveiled Google Advisor, which ties together the concept of Google Comparison Ads with a better looking interface. "With Google Advisor, you enter information about what you're looking for in a mortgage, credit card, CD, or checking and savings account." And unlike Google comparison ads, Google is caching these...
Why Black Hat SEO is like the Dark Side of the Force
May 25, 2011, 1:14 amStar Wars is a quintessential story of good versus evil. The dark side of the force offers limitless power"and even though Darth Vader's suit is pretty much the greatest uniform ever, it also means he's half machine. The light side of the force requires self-discipline, training and a lot of patience. In essence, the force is a great metaphor for...
How SEOmoz Gained 1000s of Visits from Google News (You Can Too)
May 25, 2011, 12:24 amPosted by Cyrus Shepard Consider this image below from the SEOmoz Google Analytics account. Behold a site rarely displayed in SEO blogs. Notice the similarities to a typical Kansas highway. Both are flat, contain no peaks or valleys, and are traffic free . Such was the sad state of SEOmozs referral traffic from Google News prior to April of this...
Bing & Google: A Tale of Two Employers
May 24, 2011, 9:02 pmEvery so often, we get the strange pleasure of reporting an "employee migration" - where a major technology expert moves from one company to a competitor. In addition to sometimes foreshadowing big changes ahead (as was the case with some of the ship-jumping that took place at Yahoo last year), it provides an opportunity to ask direct questions...
The Google Panda Guide - Part 2: Machine Learning And The New Mindset
May 24, 2011, 7:00 pmIf you have been hit heavily by the Google Panda penalization, like MasterNewMedia has, one of the hardest thing to do is to understand what is the appropriate frame of mind to get into before starting to fix, modify or correct possible problems.
Photo credit: Eric Isselée - iStockphoto and Ashwin KA
Rushing to prune and modify content on your...
Yandex IPO Biggest For Internet Company Since Google
May 24, 2011, 5:55 pmRussian search engine Yandex went public today, opening at $25 and closing at $38.84 giving the company over $1.3 billion from their IPO, setting the record for the biggest IPO for an internet company since Google (who raised $1.67 billion in 2004.
SearchDay: Red Riding Hood Edition - May 24, 2011
May 24, 2011, 5:40 pmNothing epic today, such as the end of days, which has now been pushed back to October 21st 2011. Unless you are talking about Eric Schmidt's clash with president of France, Nicolas Sarkozy. The latter showed contempt for the laissez-faire attit.
SearchDay - May 24, 2011
May 24, 2011, 5:10 pmNothing epic today, such as the end of days, which has now been pushed back to October 21st 2011. Unless you are talking about Eric Schmidt's clash with president of France, Nicolas Sarkozy. The latter showed contempt for the laissez-faire atti.
SEO Content - If You Hate to Write It, People Will Hate to Read It
May 24, 2011, 4:23 pmThe mindset you're in when you sit down to write plays a major role in what your readers will think of it. If you hate to write, you'll produce SEO content that other people hate to read.
Google Panda Update Gets Animated (And Kind of Weird)
May 24, 2011, 4:22 pmI stumbled across the above video today, uploaded by a HubPages author. HubPages, as you may know, was one of the sites hit hard by Google’s Panda update, and its CEO Paul Edmondson has been rather vocal about the update since it hit. Recently, he wrote a piece about it, bringing Google’s competitive practices into the conversation....
Google Research Paper on Online Reviews for Merchants and Products
May 24, 2011, 4:21 pmDo those ratings and reviews influence in some way whether or not particular businesses show up in Google Places search results? Do they influence searchers choices in where to visit, after seeing the ratings and the numbers of reviews?
Ligers and Kiwis: Cute-Animal Roundup
May 24, 2011, 4:04 pmby Mike Krumboltz Marveling at cute baby animals is one of the most popular ways to waste time on the Internet. For everyone who loves nothing more than to gawk at furry little creatures, today is your lucky day. A couple of buzzy stories about rare baby animals are setting the Web on fire. First up: the little ligers. Anyone who has seen...
More YouTube Ads Anyone?
May 24, 2011, 3:59 pmYouTube has launched a new advertising option for its partners, called First Watch. The option lets advertisers purchase pre-rolls on users' first view of a YouTube video each day. A report from the New York Times says: If the sponsorship of a commercial on the home page catches computer users when they are going in the YouTube front door, so to...
New Yahoo! Mail: Faster, Safer, Easier and Keeping Consumers Constantly Connected
May 24, 2011, 3:49 pmNew features for consumers, new opportunities for advertisers.
Matt Cutts Explains Porn Sites and PageRank
May 24, 2011, 3:44 pmA Google Webmaster video released today aims to answer the burning question surrounding porn sites' lower PageRank. The question asked of Google's Matt Cutts was as follows: What are the technical reasons porn sites have such low PageRank? None go over PR6. A lack of links from trusted sites? Rampant link exchanges with low quality sites?...
Windows Phone Mango Brings New Search Elements to the Table
May 24, 2011, 3:29 pmMicrosoft revealed the next version of its Windows Phone mobile operating system today. The release is going by the code name "Mango," and it includes hundreds of new features, according to the company. "When we looked ahead to the next release, we wanted to stay true to the principles of Windows Phone 7 - that software should get out of your way...
Google Displaying Buying Guides in Shopping Search Results
May 24, 2011, 3:08 pmInteresting discovery today, found buying guides listed in the Google shopping search results today. Going to spend some time figuring out how and why this website is getting displayed here
It is certainly not based upon the quality information being provided by this website. The website appears to be an ad-sense website exclusively.
Share with...
Coming to a Windows Phone Near You: Mango
May 24, 2011, 2:48 pmComing To a Windows Phone Near You: Mango The Windows Phone team officially unveiled their next major release, codenamed Mango, today. Over here at Bing we are just as excited as they are about the great new features this release includes but naturally, the expanded Bing features are what really get us pumped up, so lets start there. Some of our...
EzineArticles CEO: Panda the Greatest Wake-Up Call Ever to Happen to Us
May 24, 2011, 2:28 pmIn a recent article, we looked at some efforts by EzineArticles to get its users improving the quality of links in articles, which could in turn help the site perform better in Google. This wasn't the way the topic was approached by EzineArticles itself, but as a site that was hit hard by the Panda update, it's not hard to put the pieces together....
YouTube Debuts First Watch Advertising Program
May 24, 2011, 2:18 pmThe first time you watch a video produced by a YouTube partner each day, expect to see a new type of pre-roll advertisement that YouTube calls First Watch. YouTube has been testing the ads, which have thus far only been seen by about 15 million .
JCPenney's Google Penalty Up, So Are Profits
May 24, 2011, 1:43 pmThe manual penalty Google handed JCPenney, which was outed by the New York Times for "shady" link building practices in February, is now lifted, according to two new reports. The damage? JCPenney last week reported $376 milli.
Important Tax Information for Sellers
May 24, 2011, 1:38 pmStarting this year, an IRS rule is going into effect that requires all U.S. payment processors including PayPal, to provide information to the IRS. While we have been informing our customers about this requirement for some time, we wanted to make sure you're aware of and clear about it. Under the rule, IRC 6050w, PayPal is .
Future's Digital Profit Nearly Tops Print Decline
May 24, 2011, 1:38 pmIt's coming faster than we expected, that moment where digital magazine sales top those of their print counterpart. Future Publishing showed off their wares this week at PaidContent.org and it's looking good. "£1.1 ($1.78) million in digital profit, nearly making up for a £1.2 ($1.94) million print decline." When you think about the fact that...
Google, Sprint to Launch Mobile Payments
May 24, 2011, 1:38 pmIt looks like mobile payments are coming to Android phones quite soon, at least some Android phones. Bloomberg is reporting that three people familiar with the matter say that Google plans to unveil their mobile payment service this Thursday, May 26th. Google will use NFC (Near Field Communication) technology to allow users to make payments with a...
90 Days Later, J.C. Penney Regains Its Google Rankings
May 24, 2011, 1:36 pmJ.C. Penney appears to be back in Google’s good graces after a 90-day penalty that removed the retailer from appearing prominently in Google’s search results for both short- and long-tail phrases.
Future’s Digital Profit Nearly Tops Print Decline
May 24, 2011, 1:21 pmIt’s coming faster than we expected, that moment where digital magazine sales top those of their print counterpart. Future Publishing showed off their wares this week at PaidContent.org and it’s looking good. “£1.1 ($1.78) million in digital profit, nearly making up for a £1.2 ($1.94) million print decline.” When you...
A Campaign Prep Checklist For Link Builders
May 24, 2011, 1:01 pmA really awesome planning document for anyone undertaking a serious link-building effort.
JCPenney’s Google Penalty Up, So Are Profits
May 24, 2011, 1:00 pmThe manual penalty Google handed JCPenney, which was outed by the New York Times for “shady” link building practices in February, is now lifted, according to two new reports. The damage? JCPenney last week reported $376 milli...
Yahoo! Search Trends: American Idol Projections
May 24, 2011, 12:52 pmYAHOO! REVEALS PROJECTIONS FOR THE WINNER OF AMERICAN IDOL SEASON 10 While Yahoo! Search data shows Lauren Alaina as the fan favorite, Yahoo! Music's American Idol expert explains why Alaina could lose the title to Scott McCreery As in years past, Yahoo! Search can often indicate a favorite in American Idol contestants. Searches on Yahoo! for "who...
Google Docs Adds "Pivoting" Report Feature
May 24, 2011, 12:17 pmGoogle Docs is an immensely popular service, and there's little doubt as to why. Beyond the simple advantage of offering document editing, spreadsheets, presentation, and even massive file storage for the cost of $0.00, Google Docs gives plenty of useful services that extend beyond the norm. For one, the fact that all these tools and .
A Practical Guide to SERP Profiling – Part 1
May 24, 2011, 12:07 pmFrom Greg Boser: "If you’ve ever happened to hear me speak on the topic of organic search then you are probably aware of the fact that I’m big on the idea of taking the time to learn everything there is to know about your space before making a single strategy related decision. Unfortunately, I have found over the years that most companies...
In-House SEO: An Interview With Gordon Magee of Drs. Foster and Smith
May 24, 2011, 12:07 pmYou may be asking yourself, who in the world are Drs. Foster and Smith (DFS)? Well, that may be unless you are a pet owner. You see, Drs. Foster and Smith currently ranks #115 on the Internet Retailer 500 . That list includes names like Amazon, Staples, Apple, Netflix and about 495 others who top the online commerce world. If there is anything you...
You Can't Measure What It Is You Do Not Value
May 24, 2011, 11:52 amFrom Brian Solis: "ROI is as popular an acronym in social media as OMG or LOL are in TXTING. No matter how much you believe in social media, the reality is that management needs to know, what’s the ROI of Tweets in “the” Twitter or Likes in “that” Facebook thing that all the kids are talking about? Kidding aside, the future of social...
Harold Camping: Rapture Rescheduled for October 21, Twitter Laughs On
May 24, 2011, 11:52 amThe "flabbergasted" biblical numerologist Harold Camping has emerged from seclusion and addressed the world about the still impending rapture. Until a broadcast on Family Radio late last night, Camping had only said a few words about the fact that the world did not begin its tailspin towards destruction at 6 pm on May 21st. Those words were caught...
Vonage Co-Founder on the Social Revolution
May 24, 2011, 11:32 amI think we can all agree that the world is in the midst of a social media revolution. Social media not only plays an integral role in our personal lives, but it is also a critical component in our professional environments. How has the social media revolution changed your life? Share your story with us. According to Jeff Pulver , who is known for...
Earth Day and Royal Wedding Give Top Web Sites a Boost
May 24, 2011, 11:32 amEnvironmentally conscience websites got a boost in April thanks to Earth Day and our ever increasing interest in all things green. According to comScore's Media Metrix report for April 2011, "green" websites were up 32%, more than three times the change of any other category. Shine Green had the most visitors with Planet Green and Care2 scooping...
Bradley Manning Facebook Page Shows What He Talked About For Nearly 3 Years
May 24, 2011, 11:32 amFrontline on PBS is airing a program tonight called WikiSecrets , which explores the events surrounding the WikiLeaks publishing of over half a million classified documents, in what is commonly known as the largest intelligence breach in U.S. history. Ahead of the program, Frontine has posted an edited, yet substantial version of Bradley Manning's...
Ad Vision: Ivan Pollard from the Coca Cola Company on Creativity - Cannes Lions 2011
May 24, 2011, 11:27 amWelcome to the 12th video in our Ad Vision series of interviews leading up to Cannes Lions 2011! Today, we hear from Ivan Pollard, VP of Global Connections at Coca Cola, on the random discovery of inspiration, career advice for our up-and-coming planner/buyers and that recurring word in our series - risk! Were seeing an explosion of digital...
Join us at Maker Faire
May 24, 2011, 11:21 am(Cross-posted on the SketchUp Blog ) Creativity at Google isn't just limited to the time we spend in front of our keyboards"many of us are also enthusiastic about making things with our hands. At our Google Workshops , for example, employees have the chance to use sophisticated tools and machines to physically prototype their ideas. The Street...
10 Tips for Writing Successful PPC Ads (Part 2)
May 24, 2011, 11:06 amIn a previous blog post, I covered five tips for writing successful pay-per-click ads . Here are another five for you Tip 6: Include your price in the ad Displaying your pricewhether its a promotional or regular pricecan be a good strategy for a couple of reasons: When you have a competitive advantage on price, youll attract the attention of those...
Media Console Data Analysis Series, Part 1: Advanced campaign data analysis with Microsoft and PowerPivot for Microsoft and Excel 2010
May 24, 2011, 11:06 amAnalyzing campaign data quickly and efficiently is fundamental to making informed decisions for online marketing campaigns. While Atlas offers a wide range of standard reports that offer a deep set of insights on media performance, were always looking for ways to uncover even more value in Atlas data. With Microsoft PowerPivot, you can aggregate,...
How to Kill Writer's Block and Become a Master Copywriter in Only 3 Hours a Day
May 24, 2011, 10:46 amLegendary copywriter Eugene Schwartz created a system of working that, before he was finished, enabled him to write nine books (including the classic Breakthrough Advertising ), dozens and dozens of successful ads, and countless articles for well-known publications all over the world. He did it all by " in his own words " writing only 3 hours a...
Anonymous Takes Down the US Chamber of Commerce
May 24, 2011, 10:46 amAs the battle between those who are bound and determined to protect intellectual property (IP) and those who want free reign over the Internet continues to make the news as reports of the Anonymous group lashing out against the potential Protect IP bill hit the wires . In their latest strike against perceived injustices went after the United State...
New Nook is Smaller, Lighter and Touch-Enabled
May 24, 2011, 10:46 amBarnes & Noble has just announced its all new Nook, and at only $139 it looks poised to challenge Amazon's Kindle with wi-fi only in the market of more affordable e-readers. The all new Nook is the lightest e-reader on the market. It has a six inch screen with E Ink Pearl display and an is optimized the decrease flashing by 80%. Some readers have...
New Yahoo! Mail: Faster, Safer, Easier and Constantly Connected
May 24, 2011, 10:36 amNew features for consumers, new opportunities for advertisers.
Loopt Illustrates Growth of "Qs" Product
May 24, 2011, 10:31 amLoopt, which announced a new partnership with Groupon last week to provide users with Groupon Now alerts, is sharing some of its own usage stats. "We just hit 14,000 Qs answered in the Bay Area," Loopt Corporate Communications Manager Sharon Howell tells WebProNews. "The service is currently limited to the Bay Area, but we'll soon be expanding...
Loopt Illustrates Growth of “Qs” Product
May 24, 2011, 10:23 amLoopt, which announced a new partnership with Groupon last week to provide users with Groupon Now alerts, is sharing some of its own usage stats. “We just hit 14,000 Qs answered in the Bay Area,” Loopt Corporate Communications Manager Sharon Howell tells WebProNews. “The service is currently limited to the Bay Area, but...
Creating Company Descriptions and Profiles - Video Tip
May 24, 2011, 10:21 amThere are many places online where you'll have the opportunity to publish a company description (directory listing) or create a company profile (social networking site). Each of these descriptions/profiles needs to relate to one another, keeping the branding and messaging the same. By having a synergy across all platforms, your present a much...
Are Google and Facebook Driving Saudi Women To Disregard Muslim Faith?
May 24, 2011, 10:06 amFrom the Google Doodle that supposedly promoted Saudi women to remove their veils, to the Facebook page and YouTube video supporting their protests to be able to drive, it seems many Saudi Arabians see parts of the web as agents for change they do.
AdSense is in town: Join our publisher event in the UK
May 24, 2011, 10:06 amHow can I make the most out of my AdSense revenue potential? Which opportunities are coming from current trends on the online market? How can I improve the user experience on my website? We'll be addressing these questions and many more at our upcoming AdSense publisher event, taking place in the London area the first week of June. We'd love to...
Yahoo Mail Gets Upgrade in Social, Search, Speed, Security, Interface
May 24, 2011, 10:01 amYahoo Mail has 284 million users, and it's now rolling out the n ew verison of Yahoo Mail to all of them (though you can upgrade yourself if you don't want to wait). "Yahoo!'s vision for online communications brings together all the tools that people use to connect " email, chat, SMS, and social updates " and makes it easier for them to share...
Why I Will Never, Ever Hire A 'Social Media Expert'
May 24, 2011, 9:51 amPeter Shankman writes: "Being an expert in social media is like being an expert at taking the bread out of the refrigerator. You might be the best bread-taker-outer in the world, but you know what? The goal is to make an amazing sandwich, and you can’t do that if all you’ve done in your life is taken the bread out of the fridge."
Mobile Insights from Google
May 24, 2011, 9:45 amIt looks like Google really is turning into a marketing company after all. Now they have entered the 'research as PR' phase in the process of getting the word out about local and mobile. Of course, they are just doing what everyone else does and doing it quite well in a study they released last month regarding mobile. The study was brought to my...
Google Expands Mountain View Presence
May 24, 2011, 9:40 amWhen you think of Google, one of the first things that will come to mind (if you pay attention to the business end of the beast) is the Googleplex - that ravishing 500,000-plus square foot property that showcases Google's great technologies, great minds, and great revenue. The Googleplex is the main hub of the Google .
Is your website used by search engine spammers?
May 24, 2011, 9:36 amSpammers have found a new way to get high rankings on Google. The new trick involves hacked websites and the canonical tag. Is your website at risk? What can you do to avoid this?
Hurt Locker BitTorrent Lawsuit Breaks Record
May 24, 2011, 9:25 amJust two weeks ago, a lawsuit targeting the Sylvester Stallone action flick The Expendables set the record for largest file-sharing suit ever . It targeted roughly 23,000 BitTorrent users who downloaded the movie between February and March of this year. That record has already been broken. Last year Voltage Pictures, makers of the...
Surprise! Apple Dominates Mobile Video Consumption
May 24, 2011, 9:25 amAs the migration to mobile devices continues unabated, various studies keep us abreast of the impact of such a migration. As to be expected, Apple is the leader of the pack in this field, thanks to the popularity of their mobile devices. So much so, in fact, Apple's brand worth has skyrocketed to become the most valuable brand in the world. Such a...
Massive Duplicate Content Problem- More Revealed
May 24, 2011, 9:25 amSo last month, I posted an article here entitled "You think YOU have a duplicate content problem?" where I described a duplicate content nightmare of epic proportions. Essentially, I found a site with hundreds of replications of every page on the site, and outlined steps I was going to need to task to the developers to fix it. Well since that...
What's New in SEO for May 24, 2011
May 24, 2011, 9:15 amWe have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Introducing our official search blog Google now has a blog that is all about search and provides information on updates of Google algorithms and features as well as stories...
Doctors and dentists tell patients, "all your review are belong to us"
May 24, 2011, 9:13 amWhen I walked into the offices of Dr. Ken Cirka, I was looking for cleaner teeth, not material for an Ars Technica story. I needed a new dentist, and Yelp says Dr. Cirka is one of the best in the Philadelphia area. The receptionist handed me a clipboard with forms to fill out. After the usual patient information form, there was a "mutual privacy...
Sparkbuy Becomes Part of Google
May 24, 2011, 9:10 amGoogle has acquired Sparkbuy , a laptop and TV comparison shopping site, for an undisclosed sum. Sparkbuy, which never even emerged from beta status, has discontinued operation as a site, but the three people who ran it will now be working for Google. The team, led by CEO Dan Shapiro, who is also on the boards of PhotoBucket, Bonanza (formerly...
Bin Laden and The IT Crowd: Anatomy of a Twitter hoax
May 24, 2011, 9:04 amRumours circulating on Twitter that Osama Bin Laden was a fan of The IT Crowd sitcom were an elaborate new media hoax. Here comedian Graham Linehan explains how he organised the ruse.
Launched: The New UK Microsoft Advertising Site for SMBs
May 24, 2011, 8:45 amFor time-strapped small and medium businesses the amount of advertising opportunities can be overwhelming. Today weve launched a toggled view of the Microsoft Advertising Site which displays exactly that information which is relevant for small to medium businesses (SMB). On the site you can find help to get started with adCenter to advertise on...
Twitter Leans on Email A Bit More To Drive Engagement
May 24, 2011, 8:40 amTwitter is rolling out email notifications letting users know when someone they follow retweets or favorites one of their tweets. This could be a subtle, but major step in increasing user engagement with Twitter. Upon Twitter co-founder Jack Dorsey's return to the company, he spoke at Columbia University about some of his goals for the company. He...
Facebook Users are Dirty, Foul-Mouthed Heathens
May 24, 2011, 8:25 amSocial Media monitoring service Reppler has just put out some statistics on their blog about the prevalence of profanity on our Facebook walls. And the results probably won't shock you - people like to say f*ck to their friends on Facebook. Reppler states on their site that they are "designed to keep your social media reputation clean and safe."...
Recycling Gives Your Content Marketing Efforts Legs
May 24, 2011, 8:25 amIt's no secret that content is the reigning king of SEO. Well-written, informative and useful content is going to bring a lot of more value to the reader, as well as the company who wrote it. Good content has legs and a life of its own. Articles can rank in the search engines, Facebook posts get shared across the social networking community, blog...
Google "Chromebook": Release Date and Details
May 24, 2011, 8:20 amBy now, everyone has heard of Google Chrome, the alternative browser from Google that's conquered over 10 percent of the U.S. market (and substantially more in Europe). But the less talked about project from the same team may be far more popular. That project is the Google Chrome OS, an operating system designed to function .
Facebook Ads' Best Kept Secret: Occupation Targeting
May 24, 2011, 8:15 amWith about 100 million users worldwide and a business-forward focus, LinkedIn Ads get all the ink when it comes to B2B social B2C targeting. However Facebook Ads, featuring an astounding 600 million-user global user base, is a formidable ecosystem.
TweetDeck Purchased by Twitter, Reports Emerge Again
May 24, 2011, 8:10 amAround the beginning of May, reports came out suggesting that Twitter had acquired TweetDeck , and an announcement was expected within days. That didn't happen. Here it is several weeks later, and now we have a report from CNN indicating that the deal is done for over $40 million in cash and stock, citing "sources close to the deal". The papers...
Facebook Ads’ Best Kept Secret: Occupation Targeting
May 24, 2011, 8:00 amWith about 100 million users worldwide and a business-forward focus, LinkedIn Ads get all the ink when it comes to B2B social B2C targeting. However Facebook Ads, featuring an astounding 600 million-user global user base, is a formidable ecosystem...
19 Ways to Promote Your Next Speaking Event
May 24, 2011, 7:44 amAttending and speaking at conferences can be a goldmine for content , networking, publicity and lead generation. While many companies might rate a "B" on achieving these outcomes, the speakers could do a lot better by effectively promoting their presentations. The more people that attend a presentation,
How to Make SEO Part of Your Company's DNA
May 24, 2011, 7:29 amInfusing search engine optimization into a company's day-to-day culture is a long-term strategy and doesn't happen overnight. It's not a one shot deal. It takes time, repetition, patience - and even empathy. In today's digital world,.
How to Make SEO Part of Your Company’s DNA
May 24, 2011, 7:00 amInfusing search engine optimization into a company's day-to-day culture is a long-term strategy and doesn't happen overnight. It's not a one shot deal. It takes time, repetition, patience – and even empathy.
In today's digital world,...
Interview with Ken Lyons of Measured SEM
May 24, 2011, 6:59 amKen Lyons, Measured SEM Ken Lyons has been in Internet marketing for more than seven years and is co-founder of Measured SEM, an inbound marketing agency in Boston, Ma. He's an avid blogger and has been featured in Search Engine Journal , Search Engine Land , and Website Magazine . He also writes a monthly Web strategies column for...
What's Working for SEO in 2011: A Review from London SMX
May 24, 2011, 6:49 amGareth Davies of GSINC Ltd covered SMX London last week and filed this report. With the latest Google Panda update, and the issues some webmasters have faced as a result of the update, attendees at this year's SMX LONDON were looking for answers to what's working for SEO in 2011. The panel consisted of Mikkel deMib Svendsen, Christine Churchill...
What’s Working for SEO in 2011: A Review from London SMX
May 24, 2011, 6:47 amGareth Davies of GSINC Ltd covered SMX London last week and filed this report.
With the latest Google Panda update, and the issues some webmasters have faced as a result of the update, attendees at this year’s SMX LONDON were looking for answers to what’s working for SEO in 2011.
The panel consisted of Mikkel deMib Svendsen, Christine...
3 Step Prospecting for Highly Productive Link Building Queries
May 24, 2011, 6:24 amUsing a simple three-step process can deliver phenomenal results for link prospectors during the link building opportunity discovery process. Here's how it works. The link prospector: Searches and qualifies for the opportunity type (gu.
Social Signals & Search - SMX London 2011
May 24, 2011, 6:13 amThis year was the first time I attended the SMX London event and I was very impressed with the number of attendees coming from all over Europe. Its one of those conferences where every speaker is expected to innovate by providing examples and research.
Cats vs Bugs: The battle of the linkbait
May 24, 2011, 4:34 amWe all know by now that the internet is made of cats. If you don’t believe me, check out this informative, educational video:But in my (admittedly somewhat limited) experience, I’ve found that people are really eager to link to content that allows them to post nasty, close-up pictures of bugs. Seriously, we’ve got coverage from...
Social Factors - The End of Intelligent Content On The Web
May 24, 2011, 3:24 amhe vast majority of the best and brightest in terms of subject matter experts in many niches, simply are NOT spending time pushing their ideas on Twitter, Facebook, and LinkedIN. They, in fact, we if I be a bit presumptuous, have better things to do with our time. Nothing wrong with social but if popularity (number of tweeted links/likes) is a...
Everyone Should Hire 'Social Media Experts'
May 24, 2011, 3:12 amPosted by randfish I caught a post this week from Peter Shankman entitled " I Will Never Hire a Social Media Expert and Neither Should You ." It's not the first of its kind, nor was it the best argued, but it struck a nerve and has made a number of waves around the web. Needless to say, as someone who employs multiple team members with a great...
Websites Need Content Before You Can Optimize It!
May 24, 2011, 1:09 amAt Brick Marketing, we consider the first phase of SEO to be on-site optimization. Some other SEO professionals may disagree, but I believe you have to have a well optimized site before you even bother to start on link building. But the debate over which is more important"on-site SEO or link building"is for another day. Regardless of which comes...
Identifying a WordPress Hack
May 24, 2011, 12:45 amI found my site but Google's cache showed a load of spam in the site. The cache shows a pharma keyword stuffed website but I've never added any of that text to the site. And what's funny is that there are no links to any other website. Just a bunch of keyword stuffing.
Twitter, The Footballer, And UK Privacy Law
May 23, 2011, 11:40 pmThe micro-blogging site is the subject of a High Court legal challenge in relation to the naming of a footballer who had obtained a privacy injunction.
Google eBooks Sees 2.5M Downloads of iOS, Android, Chrome Apps
May 23, 2011, 11:33 pmGoogle eBooks has been on the market 6 months, an amazing amount of time for the search engine to go without publiczing pretty much anything about the digital book service designed to tackle Amazon and Apple from behind in the e-reading market. Last week, Google added dictionary, translation and search capabilities, showing that the gorilla had...
Google Buys Electronics Search Engine Sparkbuy
May 23, 2011, 7:10 pmSparkbuy, a consumer electronics search engine and comparison shopping startup, today announced that it has been bought by Google. Terms of the deal were not disclosed. Sparkbuy has ceased operations and the three-person team (CEO Dan Shapiro, Sco...
ProSEO Boston Recap
May 23, 2011, 5:08 pmIt’s been a week now since our first Boston ProSEO conference kicked off. Our video presales are turning out to be very popular, and we are proud to finally announce that our #linklove videos for London and NOLA are all available to watch now! Pre-sales are on now for our Boston ProSEO Conference videos which will be released by June...
SearchDay: Flabbergasted Edition - May 23, 2011
May 23, 2011, 4:55 pmStill here huh? If you were not swept up in the rapture this weekend, like these poor souls, then be thankful that you did not give away all your money to fund a Harold Camping's apocalyptic billboard campaign. The reverend is said to be flabberga...
Webinar: How to Engage Shoppers in a New Marketplace
May 23, 2011, 4:49 pmFree session offers advertisers tips on navigating from impression to purchase, May 26.
Joplin Tornado Aftermath: Stunning Double Rainbow
May 23, 2011, 4:44 pmI'm not one to often correlate random acts with other random acts, but this is quite the "wow" occurrence. Shortly after the devastating tornado that ripped through Joplin, Missouri on Sunday, someone recorded a beautiful double rainbow in nearby Springfield, which is only about 75 miles away. It's just amazing that the same storm front can...
Square Card Case Unveiled
May 23, 2011, 4:29 pmSquare made a couple of big announcements today. The company, run by Twitter co-Founder Jack Dorsey, unveiled Square Card Case and Square Register . The former is being touted as "your friendly neighborhood way to pay." The concept behind the Card Case, is essentially a mobile tab system. Users can set up tabs at their favorite places, order their...
Judgment Day 2011 a Bust, The Internet Reacts
May 23, 2011, 4:13 pmIf you are reading this, that means you are still here. And last time I checked, the world didn't look very godforsaken and apocalypty. This means one of two things: Either biblical numerologist Harold Camping is absolutely full of it, or the rapture occurred and nobody was worthy enough to take. May 21st came and went, and no apocalypse. Two...
Getting More Facebook Likes and Search Traffic
May 23, 2011, 3:58 pmDid you know there are small adjustments you can make to your use of Facebook's Like buttons/social plugins that can have an incredible impact on your traffic? Facebook can provide a level of engagement between businesses and consumers that you simply didn't see much before it was around. Naturally, as a result, Facebook has proven to be an...
Ad Vision: Thierry Halbroth, McCann World Group - Cannes Lions 2011
May 23, 2011, 3:53 pmWelcome to the 11th video in our Ad Vision series of interviews leading up to Cannes Lions 2011! Today, our team in Singapore talk to Thierry Halbroth, Executive Creative Director at McCann World Group's Cathay Pacific Central Team in an exclusive Asia Perspective. What are the challenges his team in Asia faces when it comes to digital...
Ashton Kutcher Launches Twitter App
May 23, 2011, 2:51 pmTwitter fanatic, searcher of lost cars and new Two and a Half Men star Ashton Kutcher has just unveiled A+, his very own desktop Twitter application. A+ is a free download , and is sure to come at the delight of Ashton fans everywhere. It has the functionality of most other twitter apps - list creation, link shorteners, long tweet capabilities,...
Are You Giving Your SEO Consultant The Bird Without Even Knowing It?
May 23, 2011, 2:38 pmNick LeRoy highlights a few cases where the client-SEO relationship can break down without equal effort put forth by both parties.
And Now Marketing Advice from John Rich and Gary Busey
May 23, 2011, 2:36 pmHomogenized messages have no soul. Take a moment to internalize that and then we'll move on. That thought comes to you from John Rich, the newly crowned winner of Celebrity Apprentice and Gary Busey who cannot be described with mere words. The two of them sat down together to talk social media marketing with Top View and as silly as it may sound,...
Stop Giving it Away For Free and Start Creating Brand Value
May 23, 2011, 2:15 pmA really interesting (and smart) perspective on what branding and marketing is really about as well as the rightful place for deal/coupon/freebie based promotion.There's a place for it, but it definitely shouldn't be at the core of your marketing strategy.
Meet Jessica Chastain
May 23, 2011, 1:40 pmby Claudine Zap Jessica Chastain is set to go from under-the-radar to A-list, and fast. The 30-year-old actress grabbed headlines and Web buzz with her breakout role opposite Brad Pitt and Sean Penn in Terrence Malick's Palme D'or winner " Tree of Life ." The redhead turned heads on the red carpet and on the Web, earning a 500% increase in one-day...
The (Sub)Human Network
May 23, 2011, 1:30 pmThe New York Times has an interesting article about Cisco's roll in the Great Firewall of China + more: Cisco, the maker of Internet routing gear, customized its technology to help China track members of the Falun Gong spiritual movement, according to a federal lawsuit filed last week by members of the movement. The lawsuit, which relies on...
Panda Pushback Links
May 23, 2011, 1:28 pmWhile most of the focus about Panda has been on content, Debra Mastaler makes the argument that it was about links: "So yeah, this Panda update is about the role good content plays in your search results but it’s more about the links it takes to make that content sing." Really interesting read.
Aniston's Debuts New 'Do in 'Horrible Bosses'
May 23, 2011, 1:25 pmby Mike Krumboltz Jennifer Aniston has made a career out of playing good girls. Heck, she even played the title role in a movie called, you guessed it, " The Good Girl ." So, it's no surprise that people have noticed Aniston's role in the upcoming flick, " Horrible Bosses " breaks the trend. She plays a dentist who is annoying, inappropriate,...
Consumers to the Internet: We Trust You, We Really Trust You!
May 23, 2011, 1:20 pmWhen it comes to finding information about items they'd like to purchase, 69% of the respondents in Yahoo's new study said they trusted the internet. They study is called "The Long and Winding Road: Gamesmanship of Shopping" and it's the lead up to a webinair they'll be delivering later this week. The concept they're after here is that thanks to...
The Coming Tide Of SEO Tattletales
May 23, 2011, 1:14 pmAdam Audette offers the current state of affairs in reference to "narc'ing" out competitors for unethical SEO techniques.
10 Unorthodox Ideas For Local Citations & Links
May 23, 2011, 12:23 pmObtaining citations and links for a local business are important components of local search engine optimization. Yet, many businesses struggle with how to get links and mentions of their place. Here are 10 unorthodox ideas that could help you nab a few more valuable links.
INQ Cloud Touch "Facebook Phone" Gets Foursquare Integration
May 23, 2011, 12:14 pmA Facebook phone has been spotted in the wild. Well, actually in the hands of Foursquare CEO Dennis Crowley. Today, at Tech Crunch's Disrupt 2011, Crowley made an announcement about Foursquare and the INQ Cloud Touch smartphone. The INQ Cloud Touch is colloquially referred to as the "Facebook Phone" because the social network is deeply integrated...
INQ Cloud Touch “Facebook Phone” Gets Foursquare Integration
May 23, 2011, 12:06 pmA Facebook phone has been spotted in the wild.
Well, actually in the hands of Foursquare CEO Dennis Crowley. Today, at Tech Crunch’s Disrupt 2011, Crowley made an announcement about Foursquare and the INQ Cloud Touch smartphone.
The INQ Cloud Touch is colloquially referred to as the “Facebook Phone” because the social network is...
The Footballer, Twitter and Changing the Game
May 23, 2011, 11:59 amA story that has been headline news in the UK's mainstream media every day for the past week is that concerning a Premier League footballer who's suing Twitter in a legal challenge. The court proceedings, launched in London, aim to force the social network to disclose the identity of those behind the Twitter accounts that have named him publicly...
LivingSocial? Groupon? Glenn Beck Launches MarkDown
May 23, 2011, 11:44 amGlenn Beck, of Fox News fame, made an interesting and unexpected annoucnement today - the launch of a new deals service that would rival companies like Groupon, LivingSocial, and the like. It's official. Everyone really is getting into this game - from AT&T to Facebook, Google, and now Glenn Beck. Beck announced the launch today via Twitter and...
Google's Business Economic Impact Reaches $64B
May 23, 2011, 11:38 amWhile Google is one of the titans of the technology world, they also pride themselves on helping out smaller, local businesses around the world. There may be plenty of reasons for that focus - not the least of which is the importance of small businesses in the advertising model that sustain Google - but, whatever .
Tim Pawlenty Announces Campaign via Social Media
May 23, 2011, 11:13 amIt's clear that in order to appear relevant and viable in today's political world, you have to have a social media presence. As the Republican primary field slowly takes shape, its candidates all seem to have one thing in common: announcements via social media. Back in April, Mitt Romney announced the formation of an exploratory. committee to run...
Pomp and Circumstance....and speeches!
May 23, 2011, 11:13 amAcross the country, students are throwing on caps and gowns and marching across graduation stages to collect well-deserved diplomas. As important to a graduation ceremony as "Pomp and Circumstance" , commencement addresses have become a central component of the big day. From celebrities to humanitarians to heads of state, colleges and universities...
Earn Free Clicks by Extending Your Other Campaigns to Bing and Yahoo! Search
May 23, 2011, 11:08 amWhen you advertise on Bing and Yahoo! search, you'll reach the 36% of unique Microsoft and Yahoo! site searchers who dont use Google 1 . Plus, you'll not only be reaching more people, but these potential customers have been shown to spend more when making online purchases 1 . Now that you're armed with these helpful tidbits from comScore,
How Important are Facebook Likes for Search? - Presentation from SMX London
May 23, 2011, 11:03 amLast week at SMX London I presented the results from several experiments I've been running over the months on how important Facebook likes are for search. For a full write-up and explanation of my presentation you can read my blog post on State of Search , or if you'd just like to have a look through my presentation, here it is! © SEOptimise -...
Google Panda Victim EzineArticles Calls on Users to Improve Link Quality
May 23, 2011, 10:58 amSince Google's Panda update, we've been looking at a lot of the sites negatively impacted, as examples to learn from. Determining what these sites have been doing wrong can help us understand how other sites may be viewed in Google's eyes. We've also been looking at what some of these sites have been doing to try and recover some of their lost...
Toyota Friend, Salesforce Take Social Media to the Street
May 23, 2011, 10:43 amIs driving the car the best time to engage in social media? Probably not, but what if the car helped with these tasks, reducing the "need" for mobile device use while driving? Would a car that's social media savvy appeal to today's drivers? That's what Toyota wants to find out, and thanks to their partnership with Salesforce.com, consumers will be...
What Don Draper Knows That You Don't About Persuasion and Success
May 23, 2011, 10:28 amEvery writer and marketer could learn a thing or two from Don Draper " the anti-hero of AMC's hit series Mad Men , which is set in the swinging 60s world of advertising. Born from dirt, Don is a verbal Superman who uses his unique outlook on life to articulate his way into influence, money, and creative success. Isn't that the recipe all us...
Joplin Missouri Tornado Videos Hit YouTube
May 23, 2011, 10:28 amYesterday, a massive tornado swept through the town of Joplin in southwest Missouri. This comes on the heels of the recent tornadoes that touched down in Alabama and other parts of the south, leaving a trail of devastation unlike most people have ever seen in that part of the U.S. The latest death toll from Sunday's tornado in Joplin is 89. The...
Google AdWords Continues Headline Experiments
May 23, 2011, 10:23 amIn case you haven't been paying attention to web advertising, let's make something clear: Google AdWords is one of the most powerful advertising mechanisms on the planet. According to recent Google reports, the average advertiser gets eight dollars in purchases for every dollar spent on advertising. But that high yield isn't the result of mere .
The Social Business Infographic
May 23, 2011, 10:12 amThis social business infographic was created to illustrate the social customer's impact on business operations. It also encompasses most of what is discussed in my upcoming book, Smart Business, Social Business . The infographic starts off defining the social customer and social business. The social business declaration is defined; and then...
Dominate Your Niche with Social SEO & Blogging - BlogWorld Expo New York
May 23, 2011, 9:59 amBlogWorld Expo is holding it's first conference in New York this week and I'll be presenting "Dominate Your Niche with Social SEO & Blogging" on Tuesday at 10:15am as part of the Social Business Track. This post is a light preview of that session and I hope to see you there. Is blogging dead?
How Page Layout Can Affect Link Placement and Search Engine Rankings (SEO)
May 23, 2011, 9:38 amNot surprisingly, where links are placed on a website can have an effect on their link value and how the website can improve (or harm) search results. This is because certain blocks, or areas, of a website carry more weight than others.
Sony Hacked Again, BMG Greece Latest Target
May 23, 2011, 9:27 amExposing Sony’s security flaws is so in right now.
As everyone is well aware, it has been a rough month or so for Sony. Although Sony’s troubles began with original hacks by the group Anonymous months ago, it was the attack by a still unknown source on April 19th that opened the floodgates.
Sony was forced to take its PlayStation...
Netflix Gets More MTV, Nickelodeon, Comedy Central Shows
May 23, 2011, 9:20 amNetflix is adding yet more content to its streaming offering. This time, the company’s existing partnership with Viacom and MTV Networks is getting an expansion that sees more episodes of popular television shows coming to Netflix’s on-demand service, effective immediately.
That means subscribers now have access to episodes of Yo...
Anonymous Targets The Protect IP Bill
May 23, 2011, 9:19 amGoogle is not the only well-known public entity that's decrying the unfortunate Protect IP bill, a would-be tool of an entertainment industry desperately trying to maintain control over the concept of intellectual property, a muddled subject on the best of days. Keep in mind, the RIAA likes to keep the money they've won in previous IP lawsuits,...
Webinar: Boost Your Campaign Performance with New Features in adCenter
May 23, 2011, 9:09 amFree online session helps advertisers be more efficient, May 25.
Stop Shoving Social Media Down My Throat
May 23, 2011, 9:04 amIt's time to step up and address one of the great myths pervading the social web " that an essential best practice is decentralizing social media marketing and pushing it down to employees at every level of the company. This is a philosophy that sounds good, but is often detached from practical reality. I have been immersed in the social web for...
iPhone 5 Rumor: Curved Glass
May 23, 2011, 8:48 amThe rumor mill continues to churn out speculations regarding Apple's upcoming iPhone 5. Though past rumors that it will in fact sport a taser and/or serve as a functioning teleportation device have been debunked, the latest one is almost as cool. A report from DigiTimes is suggesting that the iPhone 5 may come with a curved glass cover. According...
SMB's Spreading Online Acquisition Efforts Too Thin?
May 23, 2011, 8:48 amOne common activity when a person or an organization is trying to do something important but aren't quite sure how to get there is to try a little bit of everything to see what works. Well, while the idea seems OK the reality is that trying too much at once can water down results of some otherwise strong options. It looks like the SMB market may...
SMB’s Spreading Online Acquisition Efforts Too Thin?
May 23, 2011, 8:45 amOne common activity when a person or an organization is trying to do something important but aren’t quite sure how to get there is to try a little bit of everything to see what works.
Well, while the idea seems OK the reality is that trying too much at once can water down results of some otherwise strong options. It looks like the SMB market may...
Do The Right SEO Thing... Or Not?
May 23, 2011, 8:38 amIf you constantly "chase the algorithm," you might find that you adapted to the wrong version of the algorithm update and then - once Google "corrects itself" - you're once again left behind. Even now.
Foursquare and Groupon Expected to Partner on Location-Based Deals
May 23, 2011, 8:33 amIt was only a matter of time. The check-in app and daily deals spaces continue to merge, and this time it looks like the poster children for both spaces are joining forces. Foursquare and Groupon are partnering, according to a report from All Things D's Liz Gannes, who cites "multiple sources familiar with the matter". She also shared the...
How to Get Twitter Followers
May 23, 2011, 8:18 amWhen I am training people in how to use Twitter, the question asked most often is "How do you get Twitter followers?" When you are just starting out, you may not know any people that are on Twitter and don't have any idea of where to start. If you have been on Twitter for awhile, you may find that your number of followers has stopped growing and...
Google Fights UK & U.S. Anti-Piracy Measures
May 23, 2011, 8:13 amGoogle is fighting a great number of political battles at any given time. Beyond the dozens of lawsuits in Europe right now, the search engine giant also has a multi-million dollar annual lobbying budget in the U.S., discusses political issues at many of its conferences and in its representatives' keynote addresses in other conferences, and .
Key #SEOTips from the 1st Karachi SEO Meetup
May 23, 2011, 7:33 amNote from Ann: We a SEJ are all for knowledge exchange and therefore we encourage various SEO meetups and evens and always agree to cover them. Here's one of the most recent SEO meetups covered by our guest author. SEO is not always a glorious profession, it requires a great deal of motivation and interest and without it one can fail miserably. In...
SEO keyword density: lose this relic and adopt best practices
May 23, 2011, 7:28 amGreetings to you! With today's video post, Heather hopes to answer that chronic, persistent "keyword density" question: "What's the best keyword density for my site?" Having been around the block for nearly 14 years or so, Heather has encountered this question time and time again. Her short answer: there is no such thing anymore ! Here she...
Conversion Optimization: Top 5 Places to Start
May 23, 2011, 7:23 amOne of the easiest ways to gain credibility with any business partner is to establish quick wins using conversion rate optimization. In terms of business impact, conversion optimization is a grand slam because you effectively reduce cost per actio.
Blocking Scrapers That Are Wasting Bandwidth
May 23, 2011, 7:20 amIs there any way to protect my site from the scraper bots. They are eating my website bandwidth and I am very tired of this now. Almost 600% bandwidth is used by the spam bots in comparision of my real user viewed bandwidth.
Pay Per Click (PPC) for SMB Part 3 - An Introduction to adCenter
May 23, 2011, 6:52 amIf youve been following our recent series of blog posts you should be up to speed with the basics of PPC search and the features offered by Bing . Were now going to run you through Microsoft adCenter which is the main tool that youll use to manage your campaigns, ad groups, ads and keywords. adCenter can be accessed in two ways: using your web...
Backlink Tool Review: Ontolo
May 23, 2011, 6:32 amOntolo, created by Ben Wills and Garrett French (who has since left the company to found Citation Labs), is a backlink discovery tool that will continually search for new potential link partners. By automating certain parts of the discovery proces.
Video: Asia perspectives - Joseph Hayes, Starwood Hotels and Resorts
May 23, 2011, 5:00 amWe recently spoke to Joseph Hayes from Starwood about creativity and localization in Asia. Hear Josephs view of how the convergence of platforms is driving creativity and innovation, and the importance of localization in Asia.
Report: Groupon and Foursquare In Partnership Talks
May 23, 2011, 4:10 amThe arrangement is likely to see Groupon deals targeted to Foursquare users' check-ins. Mobile app users who tell their friends that they're in the vicinity of a venue offering a discount are obviously prime customers.Social distribution could help Groupon move beyond email lists to a more precise and targeted audience. And Foursquare wouldn't...
PayPal Now Available on an Xbox Near You
May 23, 2011, 3:03 amToday, PayPal and Microsoft are very excited to announce an expansion of our integration. For the first time ever, Xbox 360 users will soon be able to pay with PayPal directly on their Xbox consoles. Xbox 360 owners in more than 20 countries around the world* will be buying Microsoft Points, Xbox LIVE Gold subscriptions .
Finding the Right In-House SEO Employee
May 23, 2011, 1:05 amIf your company is lucky enough (or profitable enough or large enough) to have an in-house marketing department, why not consider adding an SEO expert to the team? Having your SEO handled in-house is great because it seamlessly falls in lines with your other marketing efforts. Your in-house SEO employee is going to be fully immersed in the culture...
Technical Site Audit Checklist
May 23, 2011, 12:55 amPosted by Geoff Kenyon We all want to deliver actionable site audits, but doing the research can be a bit overwhelming if you dont have a process in place to systematically go through a site. I have created a site audit checklist that will walk you through how to do a site audit. This will work for most sites - in many cases you will need to...
The Search Revolution Will Be Evangelized: Bing Director
May 22, 2011, 11:24 pmIf you keep pounding the table with a contrarian view, will your view become the norm instead of the exception? Or will your voice drown in the howling void of misplaced hopes? Those are the questions I find myself asking after reading the Microsoft Bing Director's comments about search and what is wrong with it in an interview he did with The...
Mad Men in LA Noire
May 22, 2011, 3:19 pmby Mike Krumboltz Gamers are no doubt aware that "Mad Men" actor Aaron Staton has a starring role in the videogame "LA Noire." What gamers may not know is that Staton isn't the only actor from AMC's hit show who appears in the epic game. Gamers who pay attention will see many a member of Sterling Cooper's staff. Vincent Kartheiser, who plays Pete...
By The Numbers: How Facebook Says Likes & Social Plugins Help Websites
May 22, 2011, 12:17 pmIn his latest article, Danny Sullivan, talks about the benefits of using social plugins on websites, all based on stats from Facebook! There is a list of great examples! Read through it you can also find some useful tips on making "like" button more likeable and generally making your site more social friendly.
Google Goes Gaga For Chrome TV Ad
May 22, 2011, 1:59 amDuring the season finale of "Saturday Night Live" Google premiered its new ad for Chrome and its other services - heavily favoring YouTube - starring Lady Gaga. The ad showed fans sharing with the performer, singing her song and having Lady Gaga p.
Google Webmaster Tools Labs Showing Instant Previews
May 21, 2011, 9:30 pmI just noticed that the Labs section of GWT is showing Instant Previews. When I compare my site to the instant preview google is showing 35 errors but the instant preview is working fine.
How to Build a Great Contest
May 21, 2011, 5:42 pmPosted by Arnaud Joakim This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. A few weeks ago I launched my very first contest on one of my various french websites. My...
Ad Vision: Michael Kassan, CEO of Medialink - Cannes Lions
May 21, 2011, 12:56 pmAt our Imagine conference in March, I had the pleasure of speaking to Michael Kassan, Chairman and CEO of Medialink, about keeping up with change, key drivers in our industry, and how one enduring quote from his earlier law profession has guided his career in marketing. I found Kassans thoughts on the inextricable link between agencies, planners,...
Pandia Search Engine Marketing News Wrap-up May 21
May 21, 2011, 7:53 amHere are some recent articles and post of relevance to search engine marketing and search engine optimization. News Editors Still Don't Want Journalists to Be Human GigaOM: The American Society of News Editors has come out with an overview of social-media policies at news organizations across the U.S. The Myth of 'Professional' Twitter Accounts...
Pandia Search Engine News Wrap-up May 21
May 21, 2011, 7:53 amAccording to highly unreliable sources the world is going to end today. Given that it is soon 3 PM local time and the sun is still shining in Oslo, there is a chance, however, that this will not be the last search engine news review from our side. Google Should Keep Feeding Facebook Rope to Hang Itself Google Watch: Facebook fessed up to hiring...
Cup of Joe: Its Time To Stop Staring And Start Going
May 21, 2011, 7:25 amWhen I was a kid I used to have this little red telescope that I got for Christmas one year. I remember setting it up on the roof of our storage shed and looking up at the moon with my dad. It wasn’t much of a telescope, but it was good enough too see some craters, and for an 8 year old kid that was pretty cool. Since then I have always...
Google Violating No Archive Policies - Google Guilty of Copyright Violation?
May 21, 2011, 5:54 am"Technically, instant preview is a visually cached copy and any site set to NOARCHIVE is currently being violated because it's making and displaying archives of the site. The same reasons you don't want people looking at your cache, such as correcting pricing mistakes, taking down content that violated copyright, whatever, the reason you don't...
What is an Acceptable Site Page Load Time
May 20, 2011, 10:51 pmI installed page load measurement for GA a few days ago. Average loading time of my pages is around 4s.
SearchDay: Doomsday Edition - May 20, 2011
May 20, 2011, 7:05 pmThe big news today is that THE WORLD WILL END TOMORROW. If you are wondering how it will end, have no fear, there is an app for that. But just in case it doesn't, and you still find yourself with a job to do next week, here's a roundup of toda.
End of World Predictions Stir the Web
May 20, 2011, 6:50 pmby Claudine Zap Predictions of the coming end times have been filling the air waves and searches on the Web. Here, a Buzz roundup of the apocalyptic predictions. May 21, 2011 . Some Christian followers of Harold Camping , who has broadcast his beliefs on his Family Radio network based out of Oakland, California, expect the end of world to come on...
You’re Not Too Old For Social Media, You’re Just Lazy
May 20, 2011, 6:38 pmYou're not too old for social media. Now shut up and learn :)
Groupon Now Gives Chicagoans Dinner for a Dollar
May 20, 2011, 5:44 pmIn order to promote their new Groupon Now service, Groupon is offering a number of dollar deals for folks in the Chicago area. $1 for $10 meal at Manny's Coffee Shop and Deli, $1 for $18 at Baba Pizza and Pasta, or perhaps you'd like to pay $1 for beers at Grace Street Tap. The promotion is running today only, but if it's successful, it's likely...
General Mills Paves the Way for CPG Daily Deals with Groupon
May 20, 2011, 5:39 pmLast Thursday, General Mills became the first large consumer packaged goods company to offer a deal on a daily deals site. The company's promotion on Groupon gave consumers in Minneapolis and San Francisco the opportunity to receive more than $40 of General Mills products (e.g. Cinnamon Toast Crunch) and a $15 coupon book for the price of $20 -...
How to use eHow Document proSEO Boston
May 20, 2011, 5:22 pmThis week at ProSEO in Boston, I presented on keyword research. I know so many people were pumped about seeing that topic … invigorating right? Well the event team worked with me (as well as the rest of my team) to ensure that it was as such. There was even an awesome document made to help the attendees identify low hanging fruit in terms of...
Which Traffic Source Has the Best Conversion Rate?
May 20, 2011, 5:09 pmWe spend a lot of time around here discussing the concept of whether or not social media marketing is worth the effort. We've seen reports that show that website traffic from social media networks is pretty low and I'm about to show it to you again. But this time, I'll take it a step further thanks to the folks at SeeWhy. SeeWhy studied a sampling...
Panda Effects? eHow Not Ranking for Likely Google Trend
May 20, 2011, 4:53 pmLooking at Google Trends today, I noticed that the phrase "how to write a resume" made the list. I couldn't help but wonder if Demand Media's eHow was dominating the search results for the query, given the site's general how-to nature and history of ranking well in Google. Demand Media recently revealed that its search referrals had dropped by 20%...
Google Doodles for Emile Berliner & Annie M.G. Schmidt Birthdays
May 20, 2011, 4:28 pmWhile the 2011 Doodle 4 Google competition winner is being highlighted in the U.S., two other special logos done by the Google Doodle pros are highlighted in other countries today. On Google Germany, Austria and Switzerland, the 160th birthday of .
Judgment Day May 21: Tips for Believers and Non-Believers
May 20, 2011, 4:23 pmSo we've all heard the news that the rapture may, in fact, happen tomorrow at 6pm. Biblical numerologist Harold Camping sez that a sweeping rapture will take around 200 million souls to heaven, leaving the rest of us here to, I'm assuming, ride roller-coasters and eat at Bob Evans until October 21st, the day when he says the world will actually...
Facebook Testing Out New Photo Viewer
May 20, 2011, 4:23 pmYou can say this for the Facebook developers, they certainly don't rest on their laurels. Whatever design Facebook is currently using, rest assured they are working on an upgrade, threatening to remove the comfort the current design provides. And if you don't think there isn't any outcry when Facebook introduces changes, you haven't been paying...
Heads Up: Scheduled Maintenance on the adCenter API Sandbox Environment on Monday, May 23rd
May 20, 2011, 4:08 pmPlease be aware that there will be a period of scheduled maintenance on the adCenter API Sandbox Environment on Monday, May 23 rd from 4pm PST through 7pm PST. During the maintenance window, the servers hosting the sandbox environment will be rebooted and both the sandbox and UI environments will be unavailable. If you have any questions or...
Loopt Gets Groupon Now Alerts
May 20, 2011, 3:53 pmGroupon and Loopt have partnered to to give Loopt users access to alerts from Groupon's recently launched Groupon Now service. "The big thing Loopt brings to this is location-specific alerts," Loopt Corporate Communications Manager Sharon Howell tells WebProNews. "Loopt's Reward Alerts feature integrates nicely with Groupon Now's time-limited...
Argentina Court: Google Must Censor Anti-Semitic Search Results, Suggestions
May 20, 2011, 3:27 pmGoogle must stop suggesting searches that lead users to anti-Semitic websites and scrub its search results pages of 76 "highly discriminatory" sites now that a judge has granted a request by Jewish community organization DAIA in Argentina. The cou.
Google Coupons Google Offers Appearing in Search Results
May 20, 2011, 3:19 pmI mentioned in my earlier post about the view now button, this directly links you to the Google Coupon. So Google can charge you for the coupon and then make you pay for it to appear in search.
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How to Dress for Success with Yahoo! Advertising
May 20, 2011, 3:07 pmRetailer Belk chooses Yahoo! to help update its image with new rich media mash-up ad.
The Hangover Part II with Bing: The Wolfpack is Back
May 20, 2011, 2:52 pmLast night, Bing was on the red carpet celebrating the premiere of The Hangover Part II at Graumans Chinese Theater in Hollywood. Ross Mathews got the scoop from the wolfpack with questions provided by you on Facebook.com/Bing and Twitter ahead of the event. For those of you who werent able to catch the live stream weve pulled together interviews...
How To Get Huge Traffic From LinkedIn
May 20, 2011, 2:47 pmAs you probably know, LinkedIn has had a huge week. The company launched a wildly successful IPO, doubling the company's valuation overnight . While there is a fair amount of debate as to whether or not this valuation is too high, one thing is clear - LinkedIn is doing what few other social networks can do - maintaining success in the age of...
The Dark Knight Rises Begins Its Viral Campaign on Twitter
May 20, 2011, 2:47 pmSince the reveal of the late Heath Ledger as the Joker, Christopher Nolan and Warner Brothers Pictures have made liberal use of the Internet and the viral nature it contains for the Batman films. Whether it was scavenger hunts that revealed new content or to mailing fictional copies of The Gotham Times, viral marketing was a huge part of the...
Fame Trumps SEO in Battle of David Leonhardt Rankings
May 20, 2011, 2:17 pmAll those of you with common first and last names like John Smith or Jessica Jones or Bob Johnson will appreciate how hard it is to rank for your personal brand - your name. There must be hundreds of people active on the Internet who share your name. And any reader with a name like Drew Barrymore or Larry Page' well, you know the chances you'll...
Google View Offer Button in Adword PPC
May 20, 2011, 2:12 pmGoogle is at it again, Google is getting close to having the entire 1st page above the fold of search results becoming paid.
Has anyone explained to Google that it is their natural search results that is the reason they dominate search? At the rate they are going the entire 1st page will be paid results. Actually, they are getting close. If they...
Macho Man Randy Savage Dies: Twitter Responds
May 20, 2011, 2:01 pmToday is indeed a sad day for wrestling fans as Randy Poffo, aka "Macho Man" Randy Savage died earlier this morning in a car accident. He apparently suffered a heart attack behind the wheel, veered off the road and struck a tree. It's unclear what actually killed him, the heart attack or the collision. He was driving a 2009 Jeep Wrangler with his...
Comcast's Approach To Reel Grrls, Twitter, Results in Backlash
May 20, 2011, 1:31 pmIf there's a war for most popular ISP in the United States, neither Comcast or AT&T are doing a very good job of winning it. Whether it's poorly-received Internet caps or the unpopular hiring of a former FCC official, something that didn't sit well with the Internet crowd, both companies have demonstrated a habit of really poor reputation...
This week's Trends: trophies, games, and a cappella
May 20, 2011, 1:31 pmEach weekday, we at YouTube Trends take a look at the most interesting videos and cultural phenomena on YouTube as they develop. We want take a moment to highlight some of what we've come across this week: We learned that those cool, edited-a cappella videos have spread to the Middle East . We saw a "trophy dropping" trend continue with this...
Comcast’s Approach To Reel Grrls, Twitter, Results in Backlash
May 20, 2011, 1:20 pmIf there’s a war for most popular ISP in the United States, neither Comcast or AT&T are doing a very good job of winning it. Whether it’s poorly-received Internet caps or the unpopular hiring of a former FCC official, something that didn’t sit well with the Internet crowd, both companies have demonstrated a habit of really...
PPC Management For Large Accounts
May 20, 2011, 1:07 pmManaging large pay per click campaigns can be tricky. This post, video and transcription provide some good info for these enterprise level accounts.
comScore Media Metrix Ranks Top 50 U.S. Web Properties for April 2011
May 20, 2011, 1:06 pmcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for April 2011 based on data from the comScore Media Metrix service. Green sites saw their second consecutive month of strong growth as Americans looked for ways to celebrate Earth Day (April...
Digital Advertising and Common Sense
May 20, 2011, 12:45 pmFive questions for Duncan Watts, a principal research scientist at Yahoo!.
Are Some Sites Recovering From The Google Panda Update?
May 20, 2011, 12:10 pmIt would appear that some of the victims of Google's Panda algorithm update are starting to see at least slight recoveries after using some elbow grease. A couple examples of sites that have gained some attention for upswings in traffic post-Panda, after getting hit hard by the update, are DaniWeb and One Way Furniture . Have you seen any recovery...
Blekko Joins Forces with Flipboard
May 20, 2011, 12:05 pmHave you heard of Blekko yet? If not, you're not exactly in the minority. While it's gained plenty of media attention in the last few months, it's still far from a "big player" in the world of the web. That doesn't mean it will stay that way, though. In the seven months that Blekko has .
Comcast's New Lobbyist: Conflict of Interest?
May 20, 2011, 11:55 amMany people within the American public have, and still, criticize the Comcast and NBC Universal merger . However, the disapproval reached a new level last week. Meredith Attwell Baker, a commissioner with the FCC, announced that she would be leaving the commission when her term ends next month to take a lobbyist position with none other than...
Judgment Day is May 21st Says Harold Camping, Twitter Prepares
May 20, 2011, 11:40 amFull Disclosure: I totally believe the end times are nigh, my friends. Christian radio broadcaster and president of Family Radio Harold Camping has given us the date - and that date is tomorrow, May 21st. Using numerology based on dates and time-frames mentioned in the Bible, Camping has determined that the rapture will occur at 6:00 pm, May 21st....
Focus on the Feed: Four Ways Submitting a Product Data Feed Can Help Your Business
May 20, 2011, 11:40 amIf you're a retailer, you've probably seen the shopping results on Google.com and Google Product Search . These results are generally based on product feeds that retailers submit, for free, to the Google Merchant Center . There are four key benefits for retailers who upload product feeds: Free, Qualified Traffic through Google Product Search , a...
Comcast’s New Lobbyist: Conflict of Interest?
May 20, 2011, 11:35 amMany people within the American public have, and still, criticize the Comcast and NBC Universal merger. However, the disapproval reached a new level last week. Meredith Attwell Baker, a commissioner with the FCC, announced that she would be leaving the commission when her term ends next month to take a lobbyist position with none other than...
Ad Vision: Asad Rehman, Global Media Director at Unilever - Cannes Lions 2011
May 20, 2011, 11:29 amWelcome to the 10th video in our Ad Vision series of interviews leading up to Cannes Lions 2011! Today, we talk to Asad Rehman, Global Media Director Foods, at Unilever. Given the global expanse of Unilevers brands and markets, I was curious to know where exactly his launching point was when conceptualizing the next creative milestone. Asads...
Judgment Day is May 21 Says Harold Camping, Twitter Prepares
May 20, 2011, 11:21 amFull Disclosure: I totally believe the end times are nigh, my friends.
Christian radio broadcaster and president of Family Radio Harold Camping has given us the date – and that date is tomorrow, May 21st.
Using numerology based on dates and time-frames mentioned in the Bible, Camping has determined that the rapture will occur at 6:00 pm,...
SMX Advanced Seattle is Just Around the Corner... I'll Be There, Will You?
May 20, 2011, 11:14 amYoud think after 6 years in the search industry, I would have been to an SMX or SES or some kind of conference by now, but youd be wrong. Its not that I havent wanted to goI havebut the circumstances never quite lined up well enough to make it possible until now. If youre going to SMX Advanced Seattle, look me up on SMX Connect and feel free to...
Using The Scotty Principle to Sell SEO Services
May 20, 2011, 11:06 amby Stoney deGeyter
If you have never heard of The Scotty Principle, you might as well just give up now.
Go home. We're done here.
Okay, now that all the non-geeks have left the building, we can have a frank, honest conversation about SEO (and a bit of Star Trek).
I've always heard of people that are so good at sales they could sell ice...
Hacked Canonical Tags: Coming Soon To A Website Near You?
May 20, 2011, 10:54 amGoogle recently alerted website owners of a recent trend involving the hacking of websites to insert acanonical tag and point it to the hacker’s site
Doodle 4 Google 2011 Winner Dreams of Being an Astronaut
May 20, 2011, 10:54 amSomeday, Matteo Lopez of South San Francisco, Calif., wants to be an astronaut and explore space life. Today, the 7-year-old Monte Verde Elementary School student is the winner of the 2011 Doodle 4 Google competition, beating out 107,000 other sub.
Marketing the Old Fashioned Way: Earning It
May 20, 2011, 10:34 amThe reign of image/display/brand advertising (particularly for small businesses) is fading fast. You mute the ads during your favorite tv shows, or skip them entirely. You block banners on websites, or even skip those sites altogether. What's a small business " or any size business " with tight budgets and tighter margins to do? Can John Houseman...
LinkedIn IPO Reactions From The Twitter World
May 20, 2011, 10:04 amLinkedIn has sent the tech world in a flurry since their initial public offering yesterday blew all expectations out of the water . LinkedIn announced its pricing at $5 per share, but by the end of trading yesterday it had reached a high of $107 per share. Shares are currently hovering around $101 to $103. Initial reporting valued the social...
Social Search Is A Matter Of Trust Not Technology
May 20, 2011, 9:18 amThere's been a lot of commotion recently about the integration of social signals into the search results of both Bing and Google. Bing has the upper hand with those signals coming from Facebook while Google is still Google, and is still the search engine of choice worldwide, regardless of what signals they have or don't have. My question is not so...
Google To Use Phone Contacts in Social Efforts?
May 20, 2011, 9:03 amWould you like to see your phone contacts become part of your Google social circle? It's possible that this may be on the horizion. Google's former CEO and current Executive Chairman Eric Schmidt talked about using phone contacts as part of the company's social efforts in a London Evening Standard article. Here is the relevant snippet: What about...
Today's Google Doodle is Doodle 4 Google Winner
May 20, 2011, 9:03 amToday's Google Doodle comes to you from seven year old Matteo Lopez. A student at Monte Verde Elementary School in San Francisco, his doodle entitled "Space Life" was announced yesterday as the overall winner of the 2011 Doodle 4 Google contest. Doodle 4 Google is a nationwide contest that asks K-12 students to submit their own Google-inspired...
Today’s Google Doodle is Doodle 4 Google Winner
May 20, 2011, 8:58 amToday’s Google Doodle comes to you from seven year old Matteo Lopez. A student at Monte Verde Elementary School in San Francisco, his doodle entitled “Space Life” was announced yesterday as the overall winner of the 2011 Doodle 4 Google contest.
Doodle 4 Google is a nationwide contest that asks K-12 students to submit their own...
Counting Tweets: An Easy Way to Find the Most Tweeted Links on Any Page
May 20, 2011, 8:27 amPutting together a decent, well informed look at what's currently trending can be a cumbersome and irritating task. For many online marketers or webmasters who want to jump on the "what's popular" bandwagon, it means a lot of time consumed investigating. You have to do a lot of surfing to discover what sites are visited most, which ones have a...
Hacked Canonical Tags: Coming Soon To A Website Near You?
May 20, 2011, 8:17 amGoogle recently alerted website owners of a recent trend involving the hacking of websites to insert a canonical tag and point it to the hacker's site. Is your site at risk? How can you protect against it? There's a great discussion&.
Google Advisor Offers Financial Service Comparisons
May 20, 2011, 8:12 amGoogle isn't looking to become your mortgage broker or loan officer, but it is looking to hook you up with one - officially. The search engine May 19 opened Google Advisor, a one-stop shop for financial services regarding credit cards, CDs, checking, and savings accounts, including mortgage comparison tools. Available only in the U.S. for now,...
Google eBooks Adds Define, Translate and Search Features
May 20, 2011, 8:12 amGoogle has announced some new features for their eBooks, available from the Google eBookstore. Google's eBookstore has around 3 million books, both free and paid and they are available on the web, Nook, iOS devices and Android. These new features apply to the eBooks web reader. Now you can define, translate and search specific words within the...
New Google News Expands on Media, Collapses the Rest
May 20, 2011, 8:07 amAmong sections of Google's search, "News" is one of the more fresh on the market. While it's true that the increase in demand for current news after September 11th, 2001 caused Google to start work on the project, News wasn't released until much later and didn't come out of beta until 2006. The service has .
11 Ways to Promote Infographics
May 20, 2011, 7:57 amInfographics are a hit with online marketers this year and as more companies hire designers to artfully represent data in creative and engaging ways, many fall short when it comes to infographic promotion. It's the old "great content will attract it's own audience" scenario. As I've always said, "Content isn't great until someone shares it." While...
Comcast Threatened To Pull Nonprofit Funding Over Tweet
May 20, 2011, 7:27 amSocial media is great isn’t it? Never before have more people had more chances to voice opinions and share ideas. While that’s the rose-colored glasses description of the space let’s not forget what might be crawling underneath when you flip the rock over.
An example of how companies can simply get themselves the wrong kind of attention...
6 Ways to Use Social Media to Boost Local Search Results
May 20, 2011, 7:17 amMarketers are no longer asking if they should be active in social media. They understand that user-generated content such as ratings and reviews are required elements of a comprehensive location-based search program. These days, it's a que.
SEO Considerations in a Connected Consumer World
May 20, 2011, 7:01 amOn a sunny, warm day in Minneapolis, marketers gathered near one of the city's best attractions - LakeCalhoun - to learn about "Search and the Connected Consumer", a view of how people retrieve information online and what that means for the future online and search engine marketing. Hosted by MIMA, the event featured Mike Grehan , Global VP...
Google Opens Inside Search Blog
May 20, 2011, 6:41 amIf you follow Google's series of blogs on the wide variety of areas that the company plays in there has always been one conspicuous absence. Among the LatLong, Mobile, AdWords blogs there has never been an actual Search blog. That is until this week with its new blog called Inside Search . The first post from the blog reminds readers that it's not...
3 Ways To Loop In-House SEO Strategies Into the Enterprise Agenda
May 20, 2011, 6:31 amWhen some of us in-house SEOs meet up, we end up sounding like we're reading from the same script. We all have the same challenges and grievances. Some of the common complaints: "No one gets SEO in my company." "Site changes are going in w.
SAScon 2011 – Getting Actions from Analytics
May 20, 2011, 5:41 amI’ve just given a talk at SAScon on the topic of getting actions from Analytics. Here are the slides and a link to my own notes from the talk. Let us know what you thought of the talk You can download my notes from here – http://dis.tl/sascon-notesGetting Actions from Analytics View more presentations from paddy_moogan.
Microsoft Bing's Stefan Weitz: "Traditional search is failing."
May 20, 2011, 5:25 amBing's approach to social data is to focus on delivering what it believes will characterize search in the future: An engine that anticipates a user's needs and helps make decisions, finding the most relevant information without the user having to put in an undue amount of effort. But whether it will be able to distinguish itself from Google's...
Google Looks Back at Their MIT Partnership
May 20, 2011, 5:00 amIt's certainly true that "no man is an island," but the same applies to companies. Without partnerships, as well as the fundamental reliance on the company leaders and hard-working employees at every level of the company, no organization could survive - let alone flourish. For that reason, Google owes a lot to MIT, and MIT .
Branding Helps Your SEO
May 20, 2011, 1:12 amThe world of search engine optimization is something that is changing at all times. Sometimes the changes are subtle and other times they are very drastic. The business world all-around is something that is constantly changing and evolving and things are not like they once were years ago. It is important to realize that branding plays a much...
Mobile SEO Tips For Everyone. Filmed on an iPad 2 - Whiteboard Friday
May 20, 2011, 12:22 amPosted by Aaron Wheeler We all use our cell phones (and those of us lucky enough, tablets) to figure out where we are and what's around us while we're on the go. While GPS is a godsend, location isn't the only thing you need to find when you're out. Facebook , Google , the SEO Blog ... (I know a lot of you are watching this on a train, plane,...
Reputation Management: PR vs. Search vs. China's Water Army
May 20, 2011, 12:12 amFacebook has been in the spotlight recently as news of the social network hiring PR firm Burson-Marsteller in an alleged smear campaign on Google's privacy issues went awry. Hiring agencies to smear a competitor isn't new. In the search wo.
Beginers Guide to Employing a PPC Management Company
May 19, 2011, 11:30 pmAs a business owner, I've been approached by a PPC management company. They would like to handle lead generation for me.They have a pitch, but I'm interested in the topic I guess. What should I watch out for here?
Reputation Management: PR vs. Search vs. China’s Water Army
May 19, 2011, 11:10 pmFacebook has been in the spotlight recently as news of the social network hiring PR firm Burson-Marsteller in an alleged smear campaign on Google’s privacy issues went awry.
Hiring agencies to smear a competitor isn't new. In the search wo...
Video: Asia Perspectives - Jason Kuperman, Omnicom
May 19, 2011, 9:35 pmLast week in Shanghai we spoke with Jason Kuperman from Omnicom who gave us some fascinating insights into how mobile is creating powerful marketing methods in Asia. View the interview here.
Bezos Says Amazon Sales Tax is Unconstitutional
May 19, 2011, 7:04 pmFor awhile now, Amazon has been fighting the battle over the collection of sales tax. The simple version goes something like this. The rule up until now has been that if you don't have a physical presence in a state, then a retailer does not have to charge sales tax when shipping to that state. Now, some states are saying that having affiliates in...
SearchDay: Melba Toast Edition - May 19, 2011
May 19, 2011, 6:54 pmFacebook recognizes their own users on any website. Yandex aiming to IPO. LinkedIn did IPO. Google Comparison Ads get an official destination page. Local market set to grow every year. SEO industry wonders what "high-quality" really means. Here'.
Prepare for the Zombie Apocalypse
May 19, 2011, 5:33 pmby Claudine Zap Are you prepared for the zombie apocalypse ? We're guessing not. But we're also guessing we have your attention. That's the thinking behind the Center for Disease Control , a generally serious-minded government organization, when it blogged advice for surviving a zombie invasion. Conveniently enough, the tips from th e CDC also...
Increase Audience Size with Look-Alike Targeting
May 19, 2011, 5:18 pmHow to take user personas to the next level.
Hitwise Tracks Presidential Candidates' Social Media Campaigns
May 19, 2011, 4:48 pmExperian Hitwise has taken a look at the online trends surrounding the presidential candidates' social media campaigns efforts. Needless to say, the race to the White House is heating up online. Here are some of the highlights: Romney, G.
Using Social Media for SEO Benefit - Travel Presentation @ SAScon 2011
May 19, 2011, 4:48 pmAnother quick post, but here's my presentation from SAScon 2011 this afternoon. This was on how to use social media for SEO benefit in the travel industry. SAScon 2011 Travel SEO Presentation - Kevin Gibbons If you have any questions about this just let me know in the comments. © SEOptimise - Download our free business guide to blogging...
Google Search Suggestions Generate Controversy in Argentina
May 19, 2011, 4:43 pmA court in Argentina granted an injunction filed by Argentinian Jewish organization DAIA to have Google block certain sites from its search suggestions in its Argentina search engine. The organization has deemed the sites to be anti-Semitic and offensive, and the court evidently agrees. CNN is reporting that Google is not changing anything until...
Yahoo! Search Trends: Oprah's Effect on Web Searches
May 19, 2011, 4:43 pmSearches for Oprah are up 56% this week on Yahoo! as The Oprah Winfrey Show comes to a close. The TV talk show host, media producer and billionaire is not only a catalyst for change, but also a catalyst for online buzz. The Oprah Effect. With 25 years of addressing hard-hitting issues under her belt, Oprah has earned an amazing amount of...
Searching Oprah
May 19, 2011, 4:27 pmThis week, Oprah is filming the final episodes of her long-running daytime staple The Oprah Winfrey Show . Because of this fact, the internet is feeling the Oprah buzz and we have just received some information from Yahoo about just how much the world is searching for Oprah related topics. On the whole, searches for Oprah are up 56% this week on...
Linkbait Failure - Not Understanding the Need For Instant Gratification
May 19, 2011, 3:52 pmWhenever I see someone else's linkbait that fails, one of the common reasons is the failure to understand the need for instant gratification. I came across a text book example of this recently so I thought I would share it with you. Like my evil twin brother , Machu Picchu is on my bucket list of places to see before I die. It's this mystical...
Linkbait Failure – Not Understanding the Need For Instant Gratification
May 19, 2011, 3:39 pmWhenever I see someone else’s linkbait that fails, one of the common reasons is the failure to understand the need for instant gratification. I came across a text book example of this recently so I thought I would share it with you.
Like my evil twin brother, Machu Picchu is on my bucket list of places to see before I die. It’s this...
Who ya got?
May 19, 2011, 3:16 pmSMX London May 2011 -Remarketing For Fun And Profit
May 19, 2011, 3:11 pmThis year the SMX Advanced London for experienced internet marketers is located in the nice South Kensington area. One of the interesting sessions I attended yesterday was about Remarketing. Some call it remarketing; others call it retargeting. What is It exactly? It involves understanding user intent via search, and then subsequently advertising...
Advertising News: Agency RFPs; Yahoo!'s "Trending Now" goes video; infographic shows agency bloodlines and more
May 19, 2011, 3:11 pmAll the advertising news that's fit to pixel.
Kirk Cameron Responds to Stephen Hawking on Facebook
May 19, 2011, 3:06 pmStephen Hawking has drawn the ire of former Growing Pains star and active celebrity Christian evangelist Kirk Cameron. If you happened to miss it, British theoretical physicist and cosmologist Stephen Hawking made some comments about death, Christianity and the afterlife in an interview with the Guardian this week. Stephen Hawking, thought of by...
Reasons Google Might Skip Your Canonical Tag
May 19, 2011, 3:06 pmThis week, Google's Matt Cutts has been discussing rel=canonical, providing some info that webmasters might find pretty helpful. "A user submitted a question to Matt, which said, "It takes longer for Google to find the rel=canonical pages but 301 redirects seem to lose impact (link juice) over time. Is there similar churn with rel=canonical?" He...
Review Roundup: "Pirates of the Caribbean: On Stranger Tides"
May 19, 2011, 2:56 pmby Claudine Zap Jack's back: Captain Jack Sparrow, played by a puffy-shirt-wearing Johnny Depp , takes his fourth turn (in 3D) in the " Pirates of the Caribbean " series. The actor is joined by Geoffrey Rush as Barbossa, and the two characters team up on a quest to find the fountain of youth. The cast also includes love interest Penelope Cruz and...
Google's Blogger Releases "Tip Jar"
May 19, 2011, 2:36 pmThere are only two types of Blogger in the world: those who need money from their blog, and those who want money from their blog. Even the most opinion-based, radical, freedom-of-speech-loving Blogger won't turn down a few dollars that let him or her grab an extra cup of coffee, spend time on an extra blog entry, or buy the snazzy domain name...
Likester Idol Predicts American Idol Results
May 19, 2011, 2:16 pmAnd then there were three. Want to know who's going to stay and who's going to go on tonight's American Idol results show? Likester is giving you their predictions , announced today at 3 pm EST. The startup uses Facebook likes to analyze trends in pages, show users their 'like" statistics as well as those of their friends, and to see what pages...
2010 U.S. Online Auto Insurance Policy Shopping and Quote Submission Sustains Significant Activity Seen in 2009
May 19, 2011, 2:11 pmcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its 2011 Online Auto Insurance Report, a two-part report that provides a detailed analysis of the industry in 2010 along with behaviors, attitudes and intentions of consumers conducting auto insurance transactions online. The first report in the series, the 2011...
Why Time is a Big Factor in Big-Time SEO Success
May 19, 2011, 2:01 pmTo know the value of one year - ask the student who failed their final. To know the value of one month - ask the mother of a premature baby. To know the value of one week - ask the editor of a weekly magazine. To know the value of one day - ask the wage earner with six children. To know the value of one hour - ask the lovers who are waiting to...
Google's Eric Schmidt: UK's Anti-Piracy Could Be "Disastrous"
May 19, 2011, 2:01 pmAs the U.S. debate rages on about the appropriate policies for preventing piracy, the United Kingdom is on schedule to implement controversial countermeasures. More specifically, the new laws of the UK may require search engines and other sites to block the Domain Name Server (DNS) of sites recognized as being "cyberlockers," hubs for illegal...
LinkedIn IPO Doubles Company's Valuation Overnight [Photos]
May 19, 2011, 1:46 pmLinkedIn has exceeded all expectations with its initial public offering today, which has been deemed the biggest web IPO since Google's . Pretty impressive for a social network that isn't Facebook. When the company announced its pricing for the IPO, it was $45 per share. At the time of this writing, shares are at $105.70. While just yesterday,
Google Leasing a Third Mountain View Location
May 19, 2011, 1:46 pmIf Microsoft is Redmond, then Google is most certainly Mountain View. Yes, just like Microsoft, Google has locations around the globe. But, also like Microsoft, Google has its headquarters - as well as a huge chunk of its total office space - in a single locale. For a while, what with the large space purchases or leases in London and elsewhere, it...
LinkedIn IPO Doubles Company’s Valuation Overnight [Photos]
May 19, 2011, 1:33 pmLinkedIn has exceeded all expectations with its initial public offering today, which has been deemed the biggest web IPO since Google’s. Pretty impressive for a social network that isn’t Facebook.
When the company announced its pricing for the IPO, it was $45 per share. At the time of this writing, shares are at $105.70.
While just...
Starbucks Teams Up with Lady Gaga
May 19, 2011, 1:17 pmStarbucks has just announced that they’re teaming up with Lady Gaga. Yes, the woman who wore a dress made of raw meat to the VMA’s. The promotion will include exclusive videos and downloads through the Starbucks Digital Network and a Gaga scavenger hunt game across all of the store’s social networks.
Store appearances are not on...
GoDaddy Sets Philanthropy Record
May 19, 2011, 1:00 pmGoDaddy announced today that it has already donated more money to charities in 2011 than it did all of last year, which was $3.4 million. This year, the company says GoDaddy Cares, it's philanthropic arm, surpassed the $4.2 million mark last weekend at the Make-A-Wish Ball in Scottsdale. While GoDaddy has a history of donating to a number of...
Google Map Maker Goes on a College Tour
May 19, 2011, 12:40 pmGoogle Maps are a very popular way to get around these days, especially with the increasing popularity of Android-powered devices (primarily smartphones) that can so easily go on the walk/drive/bus/bike with you. But Maps has never been a comprehensive, 100% accurate project, as anyone who has used the service for an extended period of time can...
Bing Integrates "Friend Effect" via Facebook
May 19, 2011, 12:35 pmIt's no secret: Bing and Facebook are in bed together, much to the chagrin of Google (who Facebook doesn't seem too fond of). Bing was the first to grab Facebook for search purposes, and they're taking advantage of their lead, adding new features on a regular basis. May saw a mass rollout of new Facebook-integrated .
Celebrating 150 years of MIT
May 19, 2011, 12:30 pm2011 marks the 150th anniversary of the Massachusetts Institute of Technology, founded to speed along America's industrial progress through scientific innovation. MIT has been at the forefront of computer science with key advancements in the field, like the invention of core memory , the first file sharing system and RSA, the algorithm for public...
Infographic: Shoppers, Digital Tools and the New Purchase Process
May 19, 2011, 12:30 pmFind out what kinds of digital tools today's consumers use throughout each phase of the new purchase process.
Playboy Puts Every Issue Online, Optimized for iPad
May 19, 2011, 12:25 pmWell gee-golly, ain't that something! Today, Playboy Enterprises has launched i.Playboy.com , a site that gives you access to every page from every issue of Playboy ever published. That sure is a lot of'articles. Here's the scope of what we are talking about here: 130,000 pages from over 57 years of magazines - every centerfold, pictorial,...
A new channel to help businesses in Eastern Japan
May 19, 2011, 12:25 pmCross posted from the Official YouTube Japan Blog We in the Tokyo office just opened " YouTube Business Support Channel " to assist businesses in areas of Eastern Japan affected by the recent earthquake and tsunami. We wanted to let everyone know that many businesses in Eastern Japan are rebuilding and operating once again.
Microsoft BPOS Crashes, Hard
May 19, 2011, 12:10 pmOne of the big Microsoft-Google battles taking place right now is the war for cloud productivity services. From web-based email to document creation, both companies are actively fighting for big clients - including both corporations and government contracts. While Microsoft has its upcoming Office 365 suite to bring into the line of fire, that...
Yahoo and Its Unfortunate Demise
May 19, 2011, 11:55 amWhat happened to Yahoo ? The Internet company that used to be feared by the likes of Google and Microsoft is now said to be dying. Yahoo's recent years have brought it a search deal with its longtime competitor Microsoft, multiple changes with management, massive layoffs, and the shut down of many properties. Is there one event that stands out in...
Could Microsoft-Skype Mean the End of Carriers?
May 19, 2011, 11:55 amFor those who haven't already heard, Microsoft has purchased Skype for over $8 billion. There are plenty of reasons why Microsoft was smart in making this deal, even if the price was hefty. However, in the week since the purchase was officially announced, there has been a lot of talk about all the vast implications of the Microsoft-Skype deal. At...
The Taiwanese "Google Translate Song"
May 19, 2011, 11:49 amThere's nothing like a good old fashioned viral video (and by "old" we mean "this fairly new concept that has become a central part of our internet-adoring modern culture"). These videos cover everything from people accidentally hurting themselves to astonishing new music videos to auto-tuned mixes of news reports to annoying fruit to people...
Microsoft Advertising Exchange: Inventory Updates and Perspectives from IAB Networks and Exchanges
May 19, 2011, 11:29 amWell, its safe to say that its been an eventful week for our team! Before we head into the weekend, I wanted to share some of the milestones our exchange has reached, as well as a perspective from my teams participation in this weeks IAB Networks & Exchanges conference in New York City. First, Im proud to share that all non-guaranteed MSN and Fox...
LinkedIn Shares Blow Up After IPO
May 19, 2011, 11:24 amThe nifty career-based social networking site LinkedIn announced its decision to go public , and the reaction on the first day of the company being traded has been fantastic. Initially, the service's stocks were priced around $45 a share, but after a relatively short amount of time, the price of LinkedIn's shares has almost doubled. A quick glance...
iPad Games for Cats Courtesy of Friskies
May 19, 2011, 11:20 amWe have known for quite some time now that cats love iPads. If you put an iPad on the floor, every cat will paw at any moving object on the screen, resulting is a combination of cuteness, hilarity and concern for the screen. I’m assuming that all the cats in all the cat-iPad videos are sans claws.
Now kittehs’ love for tablets is...
Ad Vision 9: Michael Kassan, CEO of Medialink - Cannes Lions
May 19, 2011, 11:19 amAt our Imagine conference in March, I had the pleasure of speaking to Michael Kassan, Chairman and CEO of Medialink, about keeping up with change, key drivers in our industry, and how one enduring quote from his earlier law profession has guided his career in marketing. I found Kassans thoughts on the inextricable link between agencies, planners,...
A Toast to Relevance: Raise Your Glass and Your Return on Investment (ROI)
May 19, 2011, 11:14 amHeres to the backbone behind a strong ad campaign, the key to a satisfying search consumer experience, and the gateway to conversion opportunities for advertisers. Heres to relevance. Its a crucial component in obtaining the most return on investment (ROI) from your advertising efforts. But how do we define relevance from an editorial guidelines...
Kindle Outsells Print Books, Says Amazon
May 19, 2011, 10:49 amThe news is coming in today from Amazon that digital books on their popular Kindle e-reader are now outselling all print books on Amazon.com. Surely this signals the end of print books and the bricks and mortar stores that sell them, right? Well, probably not. But it is a significant statistic. Last July, Kindle sales overtook hardcovers on...
Expert SEO Interview with Matt McGee
May 19, 2011, 10:45 amTerrific SEO Insights from Matt.
How to Captivate New Readers in 5 Seconds or Less
May 19, 2011, 10:34 amHave you ever been told you can't judge a book by its cover? Well, that traditional wisdom isn't true. Not only can you make accurate judgements about something from one glance, you almost certainly do it hundreds of times every day without even being aware of it. It's not just books we judge based on first impressions. Blogs and other websites...
Google Webmaster Tools Instant Preview
May 19, 2011, 10:21 amJust noticed something new in Google webmaster tools called “Google instant preview” it appears to be something they have tied to the fetch as Googlebot. It appears to be somewhat flawed, and does not crawl or display flash (makes our website look bad). Although it is yet another way to keep an eye on your website for errors and...
LinkedIn's Valuation Going Up, Up, Up, Up, Up!
May 19, 2011, 10:03 amOK, before you read on do yourself a favor and sing this post's headline to The Rolling Stones "Shattered" where Mick says "Don't you know the crime rate's going up, up, up, up, up!". It's fun, honest. But back to the news. LinkedIn's first day of trading is off to a killer start. TechCrunch reports This is a big day for professional social...
Google Social Search Goes Global, But How Social Is It Really?
May 19, 2011, 10:03 amGoogle announced via its new official Search Blog that it is rolling out Social Search around the globe. This comes just days after Bing upped the ante in the social search game by integrating Facebook data in much more elaborate ways. Does Google's Social Search make results more relevant? Comment here . Google has been doing social search since...
SERP Alert: Google Social Search Goes Global
May 19, 2011, 9:50 amGoogle announced via its new official Search Blog that it is rolling out Social Search around the globe. This comes just days after Bing upped the ante in the social search game by integrating Facebook data in much more elaborate ways. Google’s social search, however, may prove useful in some cases, but you may see more content from...
LinkedIn’s Valuation Going Up, Up, Up, Up, Up!
May 19, 2011, 9:50 amOK, before you read on do yourself a favor and sing this post’s headline to The Rolling Stones “Shattered” where Mick says “Don’t you know the crime rate’s going up, up, up, up, up!”. It’s fun, honest.
But back to the news. LinkedIn’s first day of trading is off to a killer start. TechCrunch reports
This is a big day for...
American Idol: Home Sweet Home
May 19, 2011, 9:38 amby Becky Uline This week is Homecoming Week on " American Idol ," where the show documents a return to the respective hometowns of the final three contestants, where they were offered the red carpet treatment and greeted as local heroes. Each one started their day with a text message telling them their judges' song choice for next week (Scotty:...
Likeonomics: How Facebook Is Changing Online Business
May 19, 2011, 9:13 amLikeonomics (n.): The study of how affinities and passions affect the production, distribution, and consumption of goods and services. The Keyword Made The Web What it Is You might not realize it, but the way Google works has shaped the web for the last 10 years. Think about it for a second' How many new websites were created because of popular...
Blog Posts to Read for May 19, 2011
May 19, 2011, 9:03 amBelow you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Reinforcing Your Brand Through Chat Companies need to represent their brand accurately across all channels, including online chat...
Google Panda Update Recovery
May 19, 2011, 9:00 amMany websites that depend on Google for an income saw their traffic cut by anywhere from 20 to 80 percent when Google's Panda algorithm update rolled out in February. Now there are reports that at least two websites have finally started to see mor...
Secret Service Twitter Clowns Fox News
May 19, 2011, 8:58 amSocial media is, quite obviously, the gift that keeps on giving, especially from a content point of view. Whether it's professional athletes showing their ignorance of current events, or techie CEOs who post pictures of dead elephants, or some racist rant from someone who immediately realizes the error of their ways, social media is simply a fount...
13 Quotes of Note From SMX London
May 19, 2011, 8:58 amSMX hit London this week and Marketing Pilgrim writer Gareth Davies was on hand to capture 13 of the most notable quotes by this year's speakers. So here they are. 1. Why does page speed matter? "Because Google has announced - let's make the web faster" Richard Baxter - Seo Gadget 2. Twitter advertising "Promoted Tweets with no targeting...
Google Places Now Imports Your Foursquare Data
May 19, 2011, 8:58 amLate yesterday evening, the Google Places blog announced an update to their location-based service that aims to give you "better access to your content." The first tweak is the ability to get your Google Place reviews and ratings as an Atom feed. Just go to your Places profile (click on your pic at the top left) and on the left you will see the...
The Success of Customer Service is Dependent Upon True Social Engagement
May 19, 2011, 8:43 amWith social media now a mainstream activity " after all, nearly 700 million users are on Facebook , 300 million users are on Twitter , 61.4% of global internet users are managing online profiles , and millions of other users are engaging online across thousands of social platforms " it's imperative that a business have a functional social media...
Stopped Buying Links? Here are 3 Better Ways to Use That Budget
May 19, 2011, 8:33 amFor those who have abandoned buying links or greatly curtailed their budgets for such activities, don't simply turn that into PPC or display money. You can leverage it for three SEO tactics that are lasting and promote positive user experien.
30 Link Building/Link Baiting Techniques That Work in 2011
May 19, 2011, 8:17 am* With the recent "Panda" Google quality update one of the key changes was that low quality content and links within it have been discounted by Google. It means that not only so-called content farms got hit by the Panda update, but also sites which heavily relied on content farms for inbound links. Perhaps the most obvious casualty was article...
Professional Tools to Check your Rankings
May 19, 2011, 8:12 amThere are many online software tools that will allow you to check your current rankings across major search engines, such as Google, Bing and Yahoo. Most people in SEO will have their own ways to obtain ranking data for a selection of keywords to be monitored over the duration of an SEO campaign. Mostly I use three different methods to collect...
Introducing Google Android "Ice Cream Sandwich"
May 19, 2011, 8:07 amGoogle loves its food. Don't believe me? Just take a look at the lineup of Android operating system titles. From "Eclair" to "Gingerbread" and beyond, the Android names are all about tasty treats. They even run in alphabetical order (from "Cupcake" to "Honeycomb"). We knew, then, that the upcoming Android OS would be a sweet .
Writing for print vs. Web: 5 tips for catalog copywriters
May 19, 2011, 7:22 amConfession: Catalog copywriters have yelled at me during an in-house training. Two separate times. Teaching print copywriters the difference between writing for the Web vs. print can be an interesting challenge. A common misconception is that Web SEO copy is "thin," keyphrase-stuffed and poorly written. So, when I start talking a mile-a-minute...
Healthline & GE Launch 3D Human Body Visual Search Engine
May 19, 2011, 7:17 amHealthline have partnered with GE to launch 3D "BodyMaps" - a web based human body visualization tool that enables health information consumers to understand more about human anatomy. This new tool is similar to Google's Body, but whereas the la.
Infographic Marketing Tips: 11 Ways to Promote
May 19, 2011, 7:17 amInfographics are a hit with online marketers this year and as more companies hire designers to artfully represent data in creative and engaging ways, many fall short when it comes to infographic promotion. It's the old "great content will attract it's own audience" scenario. As I've always said, "Content isn't great until someone shares it." While...
How to improve the usability (and conversion rate) of your forms
May 19, 2011, 7:01 am"Nobody enjoys filling out forms...but at least you can minimise the pain for your users by ensuring that your forms are as easy to use and as well designed as possible."
Google Rolls Out Social Search
May 19, 2011, 6:58 amSocial Search can help you find pages your friends have created, and it can also help you find links your contacts have shared on Twitter and other sites. If someone you're connected to has publicly shared a link, we may show that link in your results with a clear annotation.Social search results are only visible to you and only appear when you...
Microsoft Poaches San Francisco from Google Without a Fight
May 19, 2011, 6:57 amThe Empire has struck back. More than a year and a half after Google lured the city of Los Angeles to its Google Apps, Microsoft has poached a municipal government customer in the search engine's own backyard. The city of San Francisco, Google's home away from its Mountain View, Calif., home, agreed to use Microsoft Exchange Online Web-based...
Fake Mac Security Software Catching Out Users
May 19, 2011, 6:30 amA fake security program for Apple computers called MACDefender has racked up a significant number of victims.MACDefender seems to have been successful because of the work its creators did to make it appear high up in search results.
A Step Closer to Social Media ROI with Google Analytics Multi-Channel Funnels
May 19, 2011, 6:11 amGoogle Analytics Multi-Channel Funnels, currently in limited beta release, will allow marketers to take a big step in the direction of calculating the elusive social media ROI. What is Google Analytics Multi-Channel Funnels? This new fe.
Linkedin Goes Public, Soaring to Over $80 Per Share
May 19, 2011, 5:05 amInvestors keen to get in on the online networking craze snapped up LinkedIn Corp.'s IPO at $45 per share late Wednesday, hitting the top end of the projected price range. It minted LinkedIn with a market value of more than $4 billion, the highest for a U.S. Internet company taking its first bow on Wall Street since Google Inc. went public nearly...
How To Get Links For New Sites
May 19, 2011, 4:15 amam not one for buying links other than the odd link here and there. I get several thousand daily uniques to my biggest sites without hardly ever engaging in link buying.But what if you are just starting out in a niche where there are big competitors who have have thousands of links pointing to them, often obtained in the days when they were so...
The SEO Files: The Truth is Out There
May 19, 2011, 3:19 amWhen you start out in search engine optimization, it's hard to evaluate all the available information. How do you find sources that are more trustworthy? How do you keep a critical view on them? Here are some tips on finding and evaluating t.
Twitter Now Gives Greater Control Over Third Party App Permissions
May 19, 2011, 2:10 amMore Control: Beginning today, we're giving you more control over what information you share with third-party applications. Apps that you use to access your direct messages will ask for your permission again. By the middle of June, applications that do not need access to your direct messages will no longer have it, and you can continue to use...
Why is Nobody Reading My Blog?!
May 19, 2011, 1:13 amA business blog can be a very useful tool in your online marketing arsenal. They are a great way to promote your business as an authority in the industry, start conversations with you consumer and other industry professionals, post company news and help with online branding and presence. Since a business blog is produced in-house, you and your...
Nellie Melba Gets Google's Stamp of Approval With 150th Birthday Logo
May 18, 2011, 11:26 pmGoogle is celebrating the 150th birthday of Australian opera singer Dame Nellie Melba with a special logo on Google Australia today. The Doodle depicts the famous international soprano singer of the late 1800s and early 1900s in the spotlight sing.
Local Search Ad Revenues Looking Up
May 18, 2011, 11:21 pmBy now we all get that local anything online is important. That fact is understood very well by the Internet industry because we see it play out first hand in percentage of searches with local intent and the mainstreaming of smartphones that will accelerate this growth. As with most things, it's important to have some numbers to back up the...
PayPal's New Android App Lets You Transfer Checks by Snapping a Photo
May 18, 2011, 10:51 pmHi, Shimone Samuel here, Product Experience Manager for PayPal Mobile. Following last week's news that PayPal is the most trusted brand in mobile payments, I'm excited to announce the newest version of our Android app, which includes a couple new features such as the ability to add money from checks in the US and store .
Motorola Added to the Mix for Third Annual PayPal X Developer Challenge
May 18, 2011, 10:51 pmHi everyone - Naveed Anwar here with an exciting update on the PayPal X Developer Challenge. As you all know, we love the opportunity to work with partners whenever we can and today I'm thrilled to announce that MOTODEV, Motorola Mobility's developer network, is supporting the PayPal X Developer Challenge for Android. So what does this .
Marketing Ethics: Persuasion vs. Manipulation
May 18, 2011, 9:29 pmPosted by Dr. Pete The debate over white hat vs. black hat tactics in SEO seems to resurface every few months, followed soon after by a debate over whether those labels or the debate itself are even worth having. I thought it would be useful to step back a bit and look at the broader issues of ethics in marketing. As marketers, our job is to...
SearchDay: Back To Roots Edition - May 18, 2011
May 18, 2011, 8:13 pmWith the new Search Engine Watch design we have retired the name SearchDay for our newsletters, which are now called SEW Daily and SEW Weekly. What you may have noticed in the newsletters is that we have removed the "around the web" section which .
comScore Releases April 2011 U.S. Online Video Rankings
May 18, 2011, 7:02 pmcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 172 million U.S. Internet users watched online video content in April for an average of 14.9 hours per viewer. The total U.S. Internet audience engaged in more than 5.1 billion viewing sessions during the...
The Google Panda Guide - Part 1: What It Is, How It Works, Collateral Damage
May 18, 2011, 7:00 pmMasterNewMedia, is officially among the Panda victims. The site was hit first by the new Google Farmer update, also known as “Panda”, on February 24th, and then again, even more strongly on April 11th 2011. The impact on the revenue front has been dramatic.
Photo credit: Eric Isselée - iStockphoto
In this MasterNewMedia multi-part guide...
Watch The Hangover Part II Red Carpet Event Live on Facebook.com/Bing
May 18, 2011, 6:57 pmThis week we rolled out a new set of features that help you make better decisions by delivering a more personalized search experience based on the opinions of your friends on Facebook. In that spirit, we are pleased to be a part of the sequel to the most popular friend comedy of all-time: The Hangover Part II . Bing will be covering the premiere...
Google Introduces Official Search Blog - Inside Search
May 18, 2011, 5:55 pmGoogle launches a new blog specifically for search including "regular updates on our algorithms and features."
Magazine Apps Have Readers Opting In and Coming Back
May 18, 2011, 5:54 pmA new study by digital publisher YUDU, states that 40% of people who download a reader app register their personal information when given the option. It’s a surprisingly high number given all of the public outcry over privacy online and “do not track.”
Magazine apps had the highest opt-in rate at 41.48%,with brochure apps coming...
Search keywords are market segments
May 18, 2011, 4:56 pmby Mike Moran
I often am asked to explain search marketing to people with no digital marketing background, and it helps to have some shortcuts. I've found over the years, that an especially helpful kind of shortcut is to categorize a particular kind of technique in terms that veteran non-digital marketers understand, because once you do that,...
J.C. Penney Sees Some Google Visibility Recovery After Paid Link Scandal
May 18, 2011, 4:46 pmEarlier this year, J.C. Penney was caught gaming Google . A New York Times article exposed that the company had been benefiting enormously from excessive paid links, which is obviously against Google's rules. They had ranked number one or close for some very prominent search queries like "skinny jeans," "home decor," "comforter sets," "furniture",...
Does Netflix Efficiency Eliminate Its Traffic Rate?
May 18, 2011, 4:31 pmYesterday, it was revealed that Netflix use, specifically, their streaming service, takes up 30 percent of all North American web traffic . In fact, Netflix was the number one service in terms of its North American traffic count, beating out search web services like bittorrent, YouTube and iTunes. However, is there a mistake in the reporting, or...
Making Friends with Microsoft Advertising adCenter: A Cost-Per-Click Comparison with Google Adwords
May 18, 2011, 4:16 pmI learned in the book, "How to Win Friends and Influence People," that a good way to get ahead in the world is to make other people feel appreciated and important. So, with that knowledge, it only seems appropriate that my first guest blogger post here talks about why I like Microsoft adCenter. Whenever I am starting a brand-new project that has...
@Oldmansearch: Fake or Comedy Gold?
May 18, 2011, 4:11 pmOkay, Okay, Okay, people are freaking out today over the fairly new Twitter account @oldmansearch. The account, whose user name suggest that they may be named Norman, is purportedly a series of search queries that one man's elderly father is making, thinking that Twitter is Google. Here's what the Twitter bio says: My dad is 81 years old. I'm...
Mississippi Flood Photos from Google Maps Satellite Imagery
May 18, 2011, 3:56 pmGoogle has put together a whole bunch of data and imagery from the Mississippi floods on Google Maps. On Google's Lat Long Blog, Pete Giencke of the Google Crisis Response Team writes : Emerging as one of the worst flooding events along the U.S. waterway in the past century , the Mississippi River floods of April and May 2011 have caused...
SEO content marketing roundup, week ending May 18th
May 18, 2011, 3:35 pmIt's officially spring here in the Pacific Northwest! Saw my first goldfinch, the sun is beaming, there's no rain forecast for at least three days, and the flowers are blooming! What could possibly go wrong? Well, you could eat something less than spring-fresh at the local diner'and feel very unseasonal with flu-like symptoms. Yep. So while this...
T-Mobile Introduces Phone Trade-In Program
May 18, 2011, 3:25 pmRumors of unpopular acquisitions be damned, T-Mobile is going ahead with business as usual. The company that brought the pleasant Carly Foulkes into our lives, otherwise known as the company AT&T wants to absorb in order to avoid updating to a 4G network, is introducing a new program designed to get the attention of those who want to trade their...
Yahoo! Search Trends: Summer Travel Planning
May 18, 2011, 3:25 pmMemorial Day weekend, the official kick-off to the summer travel season is just around the corner and Yahoo! Travel ( http://travel.yahoo.com ) is revealing consumers' top searched trips and tips for summer fun. Increasingly Empty Pockets? With much of the country experiencing record high prices at the pump, consumers are preparing for a long...
Obama's Middle East Speech to Get Twitter Follow-Up Chat
May 18, 2011, 3:10 pmTomorrow at 11:40 am Eastern Time, President Obama will give a speech about United States policy in the Middle East and North Africa. The White House is looking to connect via social media to the public by announcing a live follow-up chat on Twitter. The speech will stream live at whitehouse.gove\live, and after it's completed Twitter users will...
PayPal Android App Gets Check Photo Snapping Feature
May 18, 2011, 3:09 pmPayPal updated its Android app this morning to version 2.8. The new version has some new features including the ability to add money from checks by snapping a photo of the check (U.S. only) and storing of the app on the Android device’s removable SD card.
The add money from a check feature was added to the iPhone last fall. It’s...
New Book Says USSR Was Behind Roswell UFO
May 18, 2011, 3:00 pmby Claudine Zap Is truth stranger than conspiracy-theory fiction? A new book on Area 51 that's already generating a ton of buzz says there was no alien spacecraft that crashed in Roswell, New Mexico in 1947. Instead, Stalin did it - maybe. According to Annie Jacobsen, the reporter who authored " Area 51 ," the spaceship was actually a Soviet spy...
Obama’s Middle East Speech to Get Twitter Follow-Up Chat
May 18, 2011, 2:52 pmTomorrow at 11:40 am Eastern Time, President Obama will give a speech about United States policy in the Middle East and North Africa. The White House is looking to connect via social media to the public by announcing a live follow-up chat on Twitter.
The speech will stream live at whitehouse.gove\live, and after it’s completed Twitter users...
PlayStation Network Not Hacked, Says Sony
May 18, 2011, 2:20 pmEarlier today, it was reported that just two days after initial restoration of the PSN had begun, Sony's network may have been compromised once again . Through independent tests, Nyleveia reported that a new breach was allowing hackers the ability to change user passwords simply by using the email associated with the accounts as well as the date...
LinkedIn IPO Prices Value Company at Over $4 Billion
May 18, 2011, 2:20 pmLinkedIn is expected to launch its IPO on Thursday to the tune of 7,840,000 shares of class A common stock. The company said in an SEC filing that it expects shares to sell for $42 - $45. The filing says: LinkedIn Corporation is offering 4,827,804 shares of its Class A common stock and the selling stockholders are offering 3,012,196 shares of...
What if all 98 million active PayPal account holders gave just a dollar a day to charity?
May 18, 2011, 2:20 pmThat's the question that Philanthroper.com hopes will be answered now that they've teamed up with PayPal. Philanthroper describes itself as, "Groupon for good." They send you a "daily deal," just like Groupon, but instead of a half price facial or discounted lunch buffet at your local curry house, you can donate a dollar to the 501(c)-registered .
CDC Acknowledges Zombies On Twitter, Crashes Blog
May 18, 2011, 1:49 pmRemember the Digg effect, also seen at Fark.com? Remember fortifying servers to withstand a sudden influx of web traffic due to something on the site gaining immediate viral popularity? The phenomenon still exists, although, Digg is rarely the guilty party anymore. No, the burning wreck that is Digg, previously one of the most popular link...
Bear Grylls Becomes Internet Meme Hero
May 18, 2011, 1:28 pmBritish adventurer turned ultimate badass Bear Grylls obviously has a great sense of humor. Earlier, he tweeted something that is likely to shoot him straight to the top of internet glory.
But first, a little back-story.
Bear Grylls is, of course, the host of Man vs. Wild (Born Survivor in the UK). The show, a huge hit both here and abroad, puts...
8 Out of 10 Women Believe in Supporting a Cause
May 18, 2011, 1:19 pmCause marketing isn’t just for non-profits. Almost every high profile company has been involved in some kind of charity effort to the point where it can look more like a play to up profits and less like an honest attempt to do good.
If you’re involved in cause marketing, take a look at the results of this study by Ogilvy Public...
Twitter Gives Users More Control Over Data
May 18, 2011, 1:04 pmTwitter announced that it is making a couple of changes to how users control the third-party apps that they use with the service. The initiative they're dubbing "Mission: Permission" centers around the concepts of more control for users and a more detailed permissions screen. "Beginning today, we're giving you more control over what information...
Discussion: Would you want a link from a site that was hit hard by Panda?
May 18, 2011, 12:53 pmGoogle's Panda update hit a lot of websites of all sizes -- large, well-known sites and smaller, niche sites, too. Some sites reportedly saw search visibility decline by 80-90%. For our new "Discussion of the Week," we want to know: Would you want an inbound link to your site from a site that was hit hard by the Panda update? The floor is open!
Navy's Plan to Honor Cesar Chavez Irks Lawmaker
May 18, 2011, 12:39 pmby Mike Krumboltz The United States Navy has reportedly decided to name a Lewis and Clark-class cargo ship after iconic labor organizer Cesar Chavez . The decision, which is expected to be formally announced today, has caused no small amount of controversy. Congressman Duncan Hunter, R-California, has objected to the Navy's decision. In a...
Google Android and Google Chrome OS is Linux
May 18, 2011, 12:27 pmIt has been brought to my attention that most people in the world do not realize that Google Chrome and Google Android operating systems are not Google Operating systems. They are both simply based upon Linux. I was surprised today speaking a fairly tech savvy person whom has no...
Google’s Unfriendly Mobile Search Results
May 18, 2011, 12:19 pmMy rant of the day is that I’m struggling to understand why Google is not either penalizing website sites that do not provide a mobile version of their website, or rewarding websites that do?
This weekend I found myself annoyed yet again with Google’s search results while searching on my phone. I am really tired of surfing the web from my...
Arnold Schwarzenegger Scandal on Twitter
May 18, 2011, 11:43 amYesterday morning the news broke that former California governor, Mr. Universe and star of the best film of all time (Terminator 2: Judgement Day) Arnold Schwarzenegger had fathered a child with a house maid over a decade ago. Apparently the Governator informed his longtime wife Maria Shriver of the affair and subsequent love child with the...
Google Instant Preview: A Game-Changer For Landing Pages
May 18, 2011, 11:30 amVery smart post about the importance of landing page design in the age of AdWords Instant Preview.
Pay Per Click (PPC) for SMB Part 2 - An Introduction to Bing.
May 18, 2011, 11:23 amAlbert Einstein pointed out before a search engine even existed that Information is not Knowledge. Information is, in broad terms, facts or data. On the other hand, knowledge is information or opinions of value. Confusing the two is a major mistake. You want knowledge that leads to action, and that is why Microsoft set about building a redefining...
Ad Vision 8: Brian Monahan, IPG Emerging Media Labs - Cannes Lions 2011
May 18, 2011, 11:18 amIf 2009 was the year people went digital, and 2010 is when places went digital What do you think is next? Brian Monahan, Managing Director for IPGs Emerging Media Lab, predicts in this video what 2011 will be known for in our digital journey. We encourage your feedback and thoughts on a few of Monahans statements from the clip: For our veteran...
What Does Social Media Really Do? [Chartoon]
May 18, 2011, 11:13 amThe most fun we have here at Marketing Pilgrim is getting people riled up about something in the Internet marketing universe. Last month our own Cynthia Boris reported on data that was produced regarding web visits from social media. Of course, since we have all graduated from the "It's Not the Content, It's the Headline That Matters!" school of...
Google I/O Keynotes on YouTube
May 18, 2011, 11:08 amAny real Google enthusiast knows about Google I/O, the May conference where Google announces all its major upcoming projects and discusses its advancements over the past year. However, actually getting to attend I/O has become next to impossible. Maybe it's the fact that announcements are getting bigger and better. Maybe it's the hundreds in free .
New MacBook Air Expected Within Next Two Months
May 18, 2011, 10:58 amA new MacBook Air is expected to become available from Apple within the next couple of months. It's been rumored for quite some time that the MacBook Air would get an update in June. Now, more evidence has come from the supply chain that it is in fact likely to happen soon. Digitimes Systems reports: The Taiwan-based supply chain for Apple...
How Your Worst Enemy Can Become the Key to Your Blogging Authority
May 18, 2011, 10:42 amWhat's that? You didn't realize you had an enemy? Don't tell me you're unfamiliar with that procrastinating self-destructive demon that's thwarted so many of your best efforts. You know, that troll standing on the bridge between your actual life and the un-lived life within you, the dream of which likely started you down this crazy blogging path...
PlayStation Network Hacked Again?
May 18, 2011, 10:42 amIt has been only 2 days since Sony began restoring some services of its PSN network and Qriocity. Online multiplayer became available for most people on Sunday, prompting a general hallelujah from most PS3 gamers. As a component of their initial restoration , PSN users are required to change their passwords. Sony sent emails to its customer with a...
Great Job Opportunities on Marketing Pilgrim's Job Board
May 18, 2011, 10:27 amInternet marketing is one of the hottest professions around. Whether you are looking for your first job in the industry, the next step in your career development or you just want to find something better check out our Job Board . If you are an employer looking for the next great hire our readers are some of the best and the brightest in the...
Google and Facebook: Putting Us in a "Bubble"?
May 18, 2011, 10:22 amPersonalization is a cornerstone of the 21st-century web, but it's not territory that goes unassailed. Rather, there are a great number of people who advocate a less personalized. Their concern is focused on the detailed information so often required for this personalization - information that tallies personal data, preferences, history, location,...
Drip, Drip, Drip – Building Prospect Trust One Drop at a Time
May 18, 2011, 10:09 amThis piece is mainly focuses on B2B, but I think that it also applies to a variety of consumer-centric online marketing segments.
Great Job Opportunities on Marketing Pilgrim’s Job Board
May 18, 2011, 10:07 amInternet marketing is one of the hottest professions around. Whether you are looking for your first job in the industry, the next step in your career development or you just want to find something better check out our Job Board.
If you are an employer looking for the next great hire our readers are some of the best and the brightest in the...
Congress Debates Budget, Economy, Energy, Afghanistan, Education, Healthcare at YouTube Town Hall
May 18, 2011, 9:52 amThere is a new YouTube project called YouTube Town Hall , which has senators and representatives debating the hot issues. Google says the issues are the ones that are the most popular on Google News and Google search over the past year. One interesting element is that it seeks to tear down party lines, by not positioning them as Democrat vs....
SEOnky: SEO Q&A Community to Join!
May 18, 2011, 9:52 amWe at SEJ always encourage SEO knowledge exchange, therefore I was happy to come across the site which I am sharing today: SEOnky is a promising SEO- and social-media-focused Q&A site which is a must to give a try to: It is an SEO and social media knowledge exchange community which is always appreciated; It is very easy to join: it supports OpenID...
Oprah Winfrey's Farewell Shows: Celebrities React on Twitter
May 18, 2011, 9:37 amYesterday evening, two back-to-back shows were filmed in part of the series of final episodes of the Oprah Winfrey show. Filmed at the United Center in Chicago, more than 20,000 attended the four hour taping. The theme of the two shows that were filmed yesterday was "Surprise Oprah" and basically involved everyone who's everyone in Hollywood...
Oprah Winfrey’s Farewell Shows: Celebrities React on Twitter
May 18, 2011, 9:29 amYesterday evening, two back-to-back shows were filmed in part of the series of final episodes of the Oprah Winfrey show. Filmed at the United Center in Chicago, more than 20,000 attended the four hour taping.
The theme of the two shows that were filmed yesterday was “Surprise Oprah” and basically involved everyone who’s everyone...
Bing Rankings Cheat Sheet
May 18, 2011, 9:22 amRanking In Bing: What You Need To Know Google is important but they aren't the only player out there. According to recent numbers, Microsoft's Bing now generates 30% of all U.S.A. searches (half Yahoo - which is Bing-powered and half from the Bing.com web site.) It's becoming more important that you be sure your site is optimized for Bing. So what...
Facebook Loosens Promotions Policies
May 18, 2011, 8:51 amFacebook has removed language from its promotions policy that prohibited promotions around age, residency, tobacco, gambling and dairy. While I don't see how dairy is a threat to anyone other than the severely lactose intolerant it's an interesting move. It's not like Facebook is 'promoting these things.
Google Dominates Search in Latin America
May 18, 2011, 8:51 amIt is well known that Google hosts the most search queries in the world. It's dominance is no doubt being challenged by the growth of Bing and persistence of Yahoo search, but Google is still the king of search, by a longshot. If you missed it, last week comScore came out with its United States search engine rankings for April. The rankings showed...
Organizational Sediment
May 18, 2011, 8:51 am"This is just like television, only you can see much further." Chauncey Gardner / Being There When I started my job search that landed me at PPC Associates , I decided that I would consider only telecommuting work arrangements. My choice actually gave me a lot of freedom because every search marketing position open in the United States...
AdWords Showing Display URL Domain in Headlines for Select Ads
May 18, 2011, 8:37 amAnother move to help searchers identify authoritative sites and to help deilver a searcher performing a navigational query to the domain they’re looking for.
The International Importance of Mobile Search
May 18, 2011, 8:21 amMobile search marketing is perhaps the biggest growth area in digital marketing right now, and there's a good reason for that. The foreign language internet is the future of ecommerce - online businesses are coming to discover that it's no longer enough to just target one country or language, if they want to continue to grow, they need to expand...
The State of Google Link Juice Redirecting
May 18, 2011, 8:16 amOne of the most beautiful things about websites as opposed to print materials is that you can change them so readily. Beyond being able to make simple fixes (such as correcting typos - those many, many typos - that slip through even after two proof reads), you can also make more advanced changes. For those .
Streamline Your PPC Workflow With Excel
May 18, 2011, 8:11 amWhile the AdWords interface is a great way to digest overall campaign information, it isn't necessarily the easiest way to quickly identify problematic campaign issues and make bulk changes. If you want to streamline workflow, these Microsof.
Core Content SEO Tools: Keyword Glossary & Editorial Plan
May 18, 2011, 7:56 amIt's funny when you work in an industry for a long time that the basic things you create to make life a little easier can save others who are new to the field, a lot of time. I've done a few webinars and speaking events in the past few months where one of the tools suggested was a Keyword Glossary (spreadsheet) for managing category and page level...
Microsoft-Skype Follows Google's Carrier Disruption Bid
May 18, 2011, 6:30 amThere's so much being said about the Microsoft-Skype deal still that I thought I'd call attention to two good pieces. One I agree with, one I don't. Let's start in the affirmative. Kevin Fury, formerly designer at Google and currently at Mozilla Labs, has a great, 35,000-foot view of how Microsoft and Nokia, and Apple and Google before them, have...
Google Simplifies URL Removal in Webmaster Tools
May 18, 2011, 6:20 amHaving incorrect or private URLs show up in a Google search result can be a pain. Trying to remove them is no party, either. Google has now made it a bit easier for Webmasters to remove URLs from the Google index. The Webmaster Central team anno.
Link Building For Life: Determining Lifetime Link Value
May 18, 2011, 6:03 amThe ideal goal for some SEOs is to minimize maintenance and effort for a given website. Get to number one for all desirable keywords, sit back, and then move on to the next website while the previous domain rakes in the cash. This dream scenario is unfortunately rarely the case, because there are other competitors that make number one an...
Bing collaborates with Dizzee Rascal to launch UK photography campaign.
May 18, 2011, 4:58 amHome of visually stunning photography, Bing.com has had the great pleasure of working with platinum selling UK artist, Dizzee Rascal, who kindly agreed to be guest curator of the Bing homepage for the launch of our national photography competition Your Britain. Dizzee is visiting important places from his past & present to photograph for the...
21 vertical funnels where you can inject your content into a Google search index
May 18, 2011, 4:26 amBesides the tricky or even sneaky loopholes used by professional SEOs, like linking to a page so that Ms. Googlebot can discover it, there are at least 21 official ways to request indexation by Google.
Asia perspectives - Nancy Willis, Microsoft Advertising
May 18, 2011, 4:11 amNancy Willis, Global Account Director with Microsoft Advertising, shares her insight into how big brands in Asia are moving their marketing into digital, and the critical role creative is playing to achieve this.
Keyword Research - SMX Advanced London 2011 Presentation by Kevin Gibbons
May 18, 2011, 3:26 amVery quick post - but here's my presentation from SMX Advanced London 2011 earlier today: Long Tail Keyword Research - SMX Advanced London 2011 If you have any questions just let me know in the comments. © SEOptimise - Download our free business guide to blogging whitepaper and sign-up for the SEOptimise monthly newsletter .
Dentist Who Sued Yelp Must Pay Court Costs
May 18, 2011, 2:55 amUnder California law, a dentist who sued both review site Yelp and the individual reviewers had her suit rejected and was required to pay the defendants' court costs.
Facebook Integration Brings Personalized Search Results to Bing
May 18, 2011, 1:04 amThe worlds of SEO and social media were rocked the other day when Bing announced they will incorporate Facebook data into their search results for the most personal social-search integration to hit the web. What does this mean for the user? If you search for something on Bing and are logged into your Facebook account, you will see which pages,...
21 Content Types to Share with Google
May 18, 2011, 12:29 amPosted by Lindsay The search engines are hungry for vertical search content. The representation of content types beyond the traditional webpage in the SERPs seems to grow on a daily basis. In many cases it is actually easier to rank for a vertical channel like video for a given keyphrase than it is to rank a traditional webpage for the same...
Social and Search: A Small Business Primer
May 17, 2011, 6:36 pmDecisions just got easier with the addition of new social features to Bing. By bringing together the power of search and Facebook, people can now receive personalized search results based on the opinions of their friends by simply signing into Facebook. These features, available now, make it easy to see what peoples Facebook friends like across...
SearchDay: Search Marketing News & Headlines - May 17, 2011
May 17, 2011, 6:30 pmIndustry Google Sites Accounts for 9 of 10 Searches Conducted in Latin America - comScore Google expands superfast Kansas City, Kan., Internet to Kansas City, Mo. - San Jose Mercury News Google Commerce Search Arrives in Italy, Spain and t.
Blekko Now Powers RSS Searches on Flipboard
May 17, 2011, 4:55 pmBlekko made more moves in the search space today, announcing a partnership with Flipboard the app for iPad. Blekko will now power the social magazine's keyword searches. "It's a tremendous opportunity to partner with a great brand and an outstan.
YouTube Channel Honors Fallen Journalists
May 17, 2011, 4:39 pmYesterday, Steve Grove, Head of YouTube News and Politics, announced on both the Official Google Blog and Official YouTube Blog that the Newseum in Washington, D.C., Google and YouTube are together launching the Journalists Mem.
Ndamukong Suh Officially Breaks Twitter Record
May 17, 2011, 4:34 pmIn April, Detroit Lions defensive tackle Ndamukong Suh held a tweetup at the Nebraska Cornhuskers spring game, with the goal of brewing the Guiness World Record for most attendees at a tweetup. This was made more interesting by the fact that the record holder was Scott Monty - Ford's social media guy and that the Detroit Lions are owned by William...
The Biggest Loser's Winning Formula: Kinect for Xbox 360, Pop Culture and Community
May 17, 2011, 4:29 pmAs far as reality TV goes, it was pretty unreal. There I was, watching my TV, as contestants on The Biggest Loser sweated their way through a workout session that they were watching on a TV screen exercise content that was delivered through a gaming console Kinect for Xbox 360. Then I was invited to join the workout session by downloading the TV...
Lions Star Ndamukong Suh Officially Breaks Twitter Record
May 17, 2011, 4:21 pmIn April, Detroit Lions defensive tackle Ndamukong Suh held a tweetup at the Nebraska Cornhuskers spring game, with the goal of brewing the Guinness World Record for most attendees at a tweetup. This was made more interesting by the fact that the record holder was Scott Monty – Ford’s social media guy and that the Detroit Lions are...
Fun With Google Translate
May 17, 2011, 4:19 pmTranslation tools, while useful, aren't always what you would call "fun to play around with." But that's not entirely accurate, as people have found a couple of ways to mess around with the audio language translation to make it a bit more'musical. Over on the Google Blog , they give us a couple examples of the musicality of their translate...
Google AdWords Adds Domain Names to Headlines
May 17, 2011, 4:09 pmGoogle is testing a new look for AdWords ad that features the inclusion of domain names next to the ad headline, separated by a vertical line. Here's what it looks like: AdWords has seen quite a few tweaks and tests this year. Back in.
Put Your Expandables on the Exchange
May 17, 2011, 3:54 pmMobile Email Activity on the Rise, Says Report
May 17, 2011, 3:49 pmReturn Path released some interesting findings from a study on email - particularly, 81% growth in email activity on mobile devices. While the majority of email is still read from PCs, the leading platform for viewing email is webmail (48%). Desktop email accounts for 36% and mobile for 16%. Outlook is by far the number one desktop choice,...
Does Social Media Presence Trump a Website?
May 17, 2011, 3:19 pmI've been studying the web presence of Fortune 500 and INC 500 companies over the past few weeks and it is very encouraging to see a correlation between those at the top of the lists and adoption of social media. During this same time I've seen several blog posts and articles suggesting that websites are a thing of the past and that Facebook and...
Facebook App Posts Video Messages From The Grave
May 17, 2011, 3:16 pmHave you ever had the burning desire to be able to announce your death to your Facebook friends? If you die, wouldn’t you like to broadcast one final message to all your friends and family?
Well, if this sounds like something you’d be into, look no further than the new Facebook app ifidie (If I Die). Too bad you won’t be...
Going Google in Canada: This story almost began with a server.
May 17, 2011, 3:08 pmEditor's note: Over 3 million businesses have adopted Google Apps . Today we'll hear from Marawan El-Asfahani, Managing Principal of Oxygen, a creative design agency based in Toronto, Canada. To learn more about organizations that have gone Google, or to share your own story, visit our community map or test-drive life in the cloud with the Go...
Live Webinar: Effective global teams with WWF & Google Apps
May 17, 2011, 3:08 pmPosted by Matt Charman, Google Enterprise Product Marketing Manager WWF is a charity foundation that works with a number of partners to drive conservation and sustainability projects around the world. At any one time, WWF has over 1,300 projects underway in more than 100 countries. With projects spanning the globe, there had been a long standing...
Blekko Powers Search for Flipboard
May 17, 2011, 3:03 pmBlekko announced today that it is now powering RSS search for the popular iPad app Flipboard . The functionality is designed to weed out spam as blekko's slashtag method of searching does, so Flipboard users can discover good content based on keywords. "It's a tremendous opportunity to partner with a great brand and an outstanding product that...
Blip.TV Builds a Better Mouse Trap
May 17, 2011, 2:48 pmBlip.TV has a new mission. They've turned the site into a consumer-facing repository for the best original shows on the web. They did this because, according to CEO Mike Hudack, no one else had done it, but I'm sure YouTube would argue the point. What Hudack and his team really did, was build a better mouse trap, or in this case, a better original...
9 Online Resources For Those Looking To Break Into PR
May 17, 2011, 2:13 pmLast week TJ Dietderich, of PR Breakfast Club fame, posed a simple question to me: I get a lot of questions from friends looking to switch to PR as a career. What are the best online resources to send them to? Good question, right? A number of blogs and Web sites came to mind immediately, but then I thought more about the term TJ used-"resources."...
Memorial Day Emails Outperform All Other Holidays
May 17, 2011, 2:13 pmMemorial Day is one of the few holidays that encourages relaxing around the house. You don't have to buy a gift. You don't have to make dinner reservations. At most, you may have to throw some steaks on the grill, but no big hardship there, right? Maybe that's why people are in the mood to shop online come Memorial Day. According to Experian...
Facebook Places and Check-In Deals Come to Pages
May 17, 2011, 1:58 pmFacebook is making changes that make it easier for businesses to manage their Facebook presence and get customers to engage. InsideFacebook reports that Facebook has confirmed with them that it has started bringing Facebook Places functionality (including Check-In Deals) to Facebook Pages that have street addresses. Local businesses, pay attention.
Google Fiber Expands to Kansas City, MO
May 17, 2011, 1:58 pmIn 2010, Google kicked off a contest to find a city to test its experimental, ultra-high-speed fiber network. The ambitious network will boast 1 gigabit per second fiber-to-the-home connectivity, a speed nearly 100 times faster than most Americans have currently. After many applications to be the first city to host Google's venture, in March of...
"Pirates of the Caribbean: On Stranger Tides" and Yahoo!'s Creative Canvas
May 17, 2011, 1:48 pmDead men do tell tales-in rich media-and break records.
SMX Advanced London Day 2: Competitive Analysis and Optimisation for SEO
May 17, 2011, 1:33 pmIts the second day of SMX Advanced London and weve installed ourselves armed with laptops, cameras and Fox sweets in a conference room with the idyllic name Orchard 1. I suggest Windswept Beach would be more suitable as it is freezing - but this should keep us on our toes. Were here to get you an answer to the question how you stay ahead of your...
Google Search App for iOS Gets Update
May 17, 2011, 1:28 pmGoogle today introduced some new changes to its search app for iOS, including some speed adjustments and a new look and feel for search results. The app itself was launched back in March , aimed at presenting a faster search experience and making it easier to find apps. With the new changes, Google says it has made the app more responsive and made...
Google Sites Accounts for 9 of 10 Searches Conducted in Latin America
May 17, 2011, 1:22 pmcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the latest results from a study of the search market in Latin America based on data from the comScore qSearch service. The study found that in the past year searches in Latin America surged 21 percent to more than 18.5 billion queries in March 2011, with the...
Make Money with the Premise Affiliate Program
May 17, 2011, 12:42 pmWe like to say that landing pages turn traffic into money. Now, thanks to the affiliate program for our Premise Landing Page System for WordPress , that pithy saying is more literal than ever. Our initial user base is already into the thousands, and the feedback they've given us has already resulted in the release of Premise 1.1, with an even...
Netflix Top Internet Traffic Source in North America
May 17, 2011, 12:07 pmNetflix is King of the Internets. At least, if you go by peak period traffic. A new report by Sandvine Intelligent Broadband Networks says that real-time entertainment has overtaken web browsing as the source of the majority of internet traffic in North America. And more specifically, Netflix has become the largest component of internet traffic on...
Ad Vision - Trevor Kaufman, CEO Possible Worldwide on the Future of Digital Creativity - Cannes Lions 2011
May 17, 2011, 11:26 amA whirlwind visit to New York in April found me in the offices of Possible Worldwide chatting to their CEO, Trevor Kaufman, for number 7 in our Ad Vision Series of interviews. In this 3 minute video Trevor talks about how creatives can produce much higher quality work now given the technology advances in the industry AND do it inexpensively. He...
Do Bing's New Facebook Features Make it a Better Search Engine Than Google?
May 17, 2011, 11:06 amBing has been steadily increasing its integration with Facebook, and while that's likely far from over, they've launched some significant new features . We've written plenty about social search in the past, and from the comments we've received, it's clear that there are a lot of people out there who don't think there is any value in it. Others...
Meet Canadian Search and Social Media Experts at SES Toronto
May 17, 2011, 10:56 amIf you've ever been to Tim Horton's, then you know what a double-double is. (For our American readers, it's a filtered coffee with two creams and two sugars.) Well, if you attend SES Toronto June 13-14, 2011, then you&rsqu.
5 Ways to Quickly Write High-Quality Content
May 17, 2011, 10:51 amEvery blogger wants to write supremely useful and insightful content. The question is " how do I pull that off consistently without my blog eating up every waking hour of my day ? And if you write for other sites in addition to writing for yourself, there's even more pressure to keep the quality up. Whether you're getting paid in cash or traffic,...
Do Bing’s New Facebook Features Make it a Better Search Engine Than Google?
May 17, 2011, 10:50 amBing has been steadily increasing its integration with Facebook, and while that’s likely far from over, they’ve launched some significant new features. We’ve written plenty about social search in the past, and from the comments we’ve received, it’s clear that there are a lot of people out there who don’t think...
Technorati Changes Its Direction with New CEO & CTO
May 17, 2011, 10:31 amTechnorati has undergone many changes over the past few years. The company began as a blog search engine but has transitioned into a social media ad network. While the blog search engine is still part of the company, the ad network side plays a much larger role. Do you prefer Technorati as a blog search engine or as an ad network? Let us know....
AP Stylebook Adds More Tech Terms
May 17, 2011, 10:31 amThe 2011 print edition of the AP Stylebook is available today, and while the focus is on a brand new "Food Guidelines" section, the "journalist's bible" has updated their social media guidelines section as well to include some new tech terms. Last year, the AP Stylebook added a bunch of new social media guidelines to their rules for journalists....
YouTube, Google and Danger Mouse And Web GL
May 17, 2011, 10:31 amIs Google, YouTube and mega-producer Danger Mouse giving the world a glimpse of the evolution of music and music promotion? Or are they simply using the esoteric Danger Mouse to show off the power of Web GL and HTML5? Or is it an exercise in both endeavors? If you answered "both," you're probably along the right lines. What we have is, thanks to a...
10 Terrible Tweet Types Killing Your Twitter Strategy
May 17, 2011, 10:28 amThrough handpicked tweets, the impetus had now fallen on companies to teach prospective clients and customers how to regard them. For those companies (be they SMBs or big Bs) not too well-versed with social media awareness, or who simply don’t have the manpower to oversee it, such ambition can lead to bad habits that, over time, can grow into ...
Weekly Search & Social News: 05/17/2011
May 17, 2011, 10:16 amHello and welcome to another edition of ' 7 Days of Search and Social '. Your weekly round up of the very best in SEO and social search. Lead Story Nuking competitors is NOT the answer Ok, first things first. I am not really against using any tool in the box including reporting those that are up to no good. Do I use it often? No, but I wouldn't...
Are Keyword-Rich Microsites Black Hat? - Video Lesson
May 17, 2011, 9:51 amIf someone were to search for your branded keywords, and 9 out of the top 10 sites are microsites, that dilutes your brand and gives a poor message. If those microsites are ranking better than your actual site, you've become your own competition. A microsite has to be built with a real marketing purpose and have a solid marketing strategy behind...
The Fifth (!) Annual Forrester Groundswell Awards, and a look back
May 17, 2011, 9:50 amby Josh Bernoff We had this idea in 2007 that we could surface the best, most interesting, most effective social applications with an awards program. At the time, I never realized just what a fascinating variety of programs we'd encounter. So we kept doing it. The purpose of this post is two-fold - to officially announce and open up the site for...
How to get more clicks on your Google listings
May 17, 2011, 9:36 amIt's great if your website is listed on Google's first result page for the right keywords. It's not so great if nobody clicks on your listing because there's something wrong with it. There are some easy and some not-so-easy things that you can do to get more clicks on your Google listings.
PlayStation Network "Customer Appreciation Program" Detailed
May 17, 2011, 9:15 amWe've known that some sort of apology schwag pack has been in the pipeline since the early days of the PlayStation Network outage. As the downtime stretched to nearly one month, many were wondering how Sony was going to make up for all of that lost online multiplayer time. To be fair, many others weren't concerned at all, stating that Sony doesn't...
Music Tuesday: Danger Mouse's Rome project, an introduction to videosongs and more
May 17, 2011, 9:15 amThis week on youtube.com/music , we're thinking about film and music. The two art forms have a love affair dating back to the 1890s, when piano players were hired to cover up the clattering noise of the film projector. Over the years that relationship has transformed; we now think of film and music as inseparable. This week, we profile two...
Finding Your Online Customer Base
May 17, 2011, 9:15 amIt's amazing; with the vastness of the Information Highway, there are still potholes to fill. An article on finding your online customer base is one of them. In the SERPs, you get answers like, "add a credit card" or "accept checks online". Completely useless, so I won't even get into that. Hopefully this article will provide a better answer. You...
Harvard.edu: An Ivy League pornographic playground
May 17, 2011, 9:08 amStephen Chapman looks at the underbelly of some Ivy League College websites and how it's not what one would expect of them.
PlayStation Network “Customer Appreciation Program” Detailed
May 17, 2011, 9:06 amWe’ve known that some sort of apology schwag pack has been in the pipeline since the early days of the PlayStation Network outage. As the downtime stretched to nearly one month, many were wondering how Sony was going to make up for all of that lost online multiplayer time. To be fair, many others weren’t concerned at all, stating...
What's New in SEO for May 17, 2011
May 17, 2011, 9:05 amWe have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Google Transit goes to Washington In partnership with the Washington Metropolitan Area Transit Authority (WMATA), Google Transit is adding all of D.C.'s Metro and bus...
Facebook, Twitter & Google Oppose Law That Would Protect Your Privacy
May 17, 2011, 9:00 amI know, I know, Facebook privacy rants are normally the stomping ground of our fearless managing editor Frank Reed, but I just have to bring to your attention that Facebook et al are trying to block a California bill that would make your social networking more private. Despite the feigned empathy towards those that are worried about the sharing of...
"You're Under Arrest for Felony Streaming"
May 17, 2011, 9:00 amAn upcoming scene from AnyPrison, USA in about six months from now: "Hey, fresh fish, what are you in for?" "Streaming Game of Thrones to on Justin.tv. You?" "Robbing the elderly, but for some reason, my sentence is shorter than yours'" An accurate portrayal of the current landscape of the Internet or simply a case of tin-foil paranoia?...
“You’re Under Arrest for Felony Streaming”
May 17, 2011, 8:55 amAn upcoming scene from AnyPrison, USA in about six months from now: “Hey, fresh fish, what are you in for?” “Streaming Game of Thrones to on Justin.tv. You?” “Robbing the elderly, but for some reason, my sentence is shorter than yours…” An accurate portrayal of the current landscape of the Internet or...
Winklevoss Twins to File with Supreme Court
May 17, 2011, 8:25 amIt looks like Cameron and Tyler Winklevoss plan to take their case to the highest power in the land. In a press release, the Winklevii announced that they plan to file a Petition for Certiorari with the United States Supreme Court. It might be worth it to take a brief look at how the famous twins got to this point - submitting a writ to the top...
Site Speed For Dummies Part 2 – How To Do It
May 17, 2011, 8:25 amRead Part 1 First… Site Speed For Dummies Part 1- Why BotherLet me first apologise for the size of this post. It’s massive, but learning ain’t easy. A lot of this does get pretty techy, and you may have to accept that you just can’t do some of the stuff unless you’re a developer. So to make this post as actionable as possible,...
Digging Deep with Internal Site Search Part II
May 17, 2011, 8:10 amLast week, I wrote about how to better take advantage of Google Analytics internal site search reports and types of information about site behavior that can be gleaned from them. This week, I'd like to expand on that post to discuss the next steps - what to actually DO with that information. Let's dive in. Optimize for internal search .
New York City Aims To Be Top Digital City
May 17, 2011, 7:54 amThe city that never sleeps is looking to make sure that those folks will have something to do online while they stay awake 24/7. Being originally from the tri-state area I am a bit surprised that the city has not made a push to claim this title sooner. But not to be outdone, New York spent 90 days to put together a very comprehensive report of...
Interview with Lee Odden, CEO of TopRank Marketing
May 17, 2011, 7:49 amLee Odden, CEO of TopRank Online Marketing I've had the pleasure of speaking on many panels with the wonderful Mr. O. Not only is Lee a nice guy, he is incredibly smart in the ways of content marketing. I'm very honored to feature his guest interview today. " Heather 1) So how did you come to be the CEO of TopRank Online Marketing? After...
Unique Selling Proposition: How To Approach SEO In Crowded Markets
May 17, 2011, 7:43 amHow a USP can differentiate your site in the crowded SERPS.
What is a Marketing Strategy and How Can I Get One
May 17, 2011, 7:30 amAsk a new business owner what his marketing strategy is, and he will most likely say “sell as many products as possible to as many people as possible.”
While optimism is a good quality in an entrepreneur, this definition is a recipe for disaster. When you are unclear whom you are trying to reach, you will stumble from one marketing tactic...
Social SEO & PR Events: BlogWorld New York, OMS Minneapolis, SES Toronto, Vocus Users Conference
May 17, 2011, 6:44 amThe disciplines of search, social media, content marketing and online PR continue to intersect and often combine to create a powerful mix. Besides leveling the playing field, companies and individuals are creating competitive advantages as they adapt to shifts in technology and consumer behavior. Learning and mastering the ability to integrate...
Links from top SEO experts
May 17, 2011, 5:23 amYou can now keep up to date and learn inside tricks by browsing or searching links from over 100 SEO experts using trunk.ly. The links are aggregated from across their social networks " Twitter, Facebook, Delicious, Pinboard, Tumblr, Posterous and more. Trunk.ly A couple of weeks ago, we shared the best bookmarking tools right now and trunk.ly was...
Más de 19 millones de internautas españoles vieron los 3.000 millones de videos online en Marzo 2011
May 17, 2011, 5:13 amcomScore, Inc. (NASDAQ: SCOR), líder en la medición del mundo digital, publica hoy datos de su servicio comScore Video Metrix, herramienta que fue lanzada recientemente en España. Éstos revelan que más de tres mil millones de videos fueron vistos por internet en nuestro país durante el pasado marzo, lo que supone 36 minutos diarios por...
Bing Extends Social Search Features
May 17, 2011, 4:07 amKeying in on relationships with your friends on Facebook, Bing have added a new set of social features to search result pages, which include more Facebook likes inside individual listings to help you find the "best results." However, Bing is inclu.
8 Steps to Optimize Your Blog Post
May 17, 2011, 4:07 amIf you're writing and publishing blog posts, but not putting in the few extra steps to optimize and align them with an overall keyword strategy, then you're not leveraging the full potential of that content and you're not making .
How to Avoid PPC Campaign Strikeouts
May 17, 2011, 3:07 amJust as even the best homerun hitters in baseball strikeout on occasion, you too could be three pitches away from being the victim of a PPC campaign strikeout. Good decision-making is the key to avoding and preventing some common PPC pitfalls. Her.
Bing Adds Facebook 'Friend Effect' With Collective IQ To Search
May 17, 2011, 2:03 amToday, Bing is bringing the collective IQ of the Web together with the opinions of the people you trust most, to bring the 'Friend Effect' to search. Starting today, you can receive personalized search results based on the opinions of your friends by simply signing into Facebook.
The Lost Art of the Personal Link Request
May 17, 2011, 2:01 amWhen was the last time you got a truly decent link request? I honestly can't even remember. Where have all the honest, compelling, link requests gone? It's kind of like "Where Have all the Flowers Gone" only with fewer hi.
Facebook Looks To Maximize Places and Checkin Deals
May 17, 2011, 1:56 amFacebook has been like every other company trying to capitalize on the location based services and deals craze. While everyone is barking about how Google has taken a disjointed approach to all of this little has been said about Facebook's own jumbled efforts to get a piece of this market which many feel has huge potential. No one has really been...
The Goal of Internet Marketing
May 17, 2011, 1:15 amInternet marketing and SEO are supposed to help make a lot of things happen for a site- boost your ranking in the SERP, increase your brand presence online, drive more targeted traffic to your site, build and maintain an online reputation, establish relationships with consumers and so forth. Some website owners decide to focus on one of these...
Cartoon Zuckerberg Says "Trust Me"!
May 17, 2011, 1:10 amFrom the Joy of Tech . I think these guys don't really trust Mark Zuckerberg. What do you think?
Cartoon Zuckerberg Says “Trust Me”!
May 17, 2011, 1:03 amFrom the Joy of Tech. I think these guys don’t really trust Mark Zuckerberg. What do you think?
SMB's Have Their Marketing Worries Backwards
May 17, 2011, 12:55 amYou can't walk down the block anymore without stumbling over a study that combines a version of the truth with the PR of a company. The latest target has often been the SMB market as everyone and their distant cousin is trying to get attention for their efforts to cage this elusive animal. The latest study comes from Constant Contact which is an...
SMB’s Have Their Marketing Worries Backwards
May 17, 2011, 12:35 amYou can’t walk down the block anymore without stumbling over a study that combines a version of the truth with the PR of a company. The latest target has often been the SMB market as everyone and their distant cousin is trying to get attention for their efforts to cage this elusive animal.
The latest study comes from Constant Contact which is an...
A rel=canonical corner case
May 16, 2011, 11:54 pmI answered an interesting rel=canonical question over email today and thought I'd blog about it. If you're not familiar with rel=canonical read these pages first. Then watch this video about rel=canonical vs. 301s, especially the second half: Okay, I sometimes get a question about whether Google will always use the url from rel=canonical as the...
Raising the Bar on Data Sharing: Introducing Open Analytics
May 16, 2011, 11:49 pmPosted by caseyhen On the Internet, there is one thing that is as reliable as the gold in Fort Knox: a website's analytics. How many times do you read a great blog post with amazing infographics or just a post that was very well written and wondered how much traffic that site has received from it? At SEOmoz we strive to be transparent about...
Google Apps Team Mum on Microsoft's BPOS Woes
May 16, 2011, 11:34 pmIt's not easy worshipping at the temple of cloud computing. Google and Amazon, which suffered recent outages know this full well. Now Microsoft, which has gloated over Google's cloud outages in the past, feels its rivals' pain. As my eWEEK colleague Nick Kolakowski wrote about the failure that led to Microsoft BPOS customers without e-mail last...
How To Thrive In Crowded SERPs
May 16, 2011, 8:53 pmGoogle is favoring big brands . If Google's comments and actions of late, are anything to go by, the chance of the little guy, armed only with SEO chops, being able to compete with deep-pocketed corporates are less and less likely. Google algorithms tend to reward the big players - the people everyone talks about, and links to. How can we combat...
Robots.txt – blocking the right things
May 16, 2011, 7:51 pmI just had a bit of a conundrum with the robots.txt file on a website, and have managed to find a solution which I thought would be interesting and useful for anyone wanting to make sure that they are blocking the right things in their robots.txt file.
The problem....
10 Tips for Writing Successful PPC Ads (Part 1)
May 16, 2011, 6:56 pmWriting ads is easy, but writing great ads that get clicked can be a true challenge. For starters, pay-per-click (PPC) ads are small and are displayed on search results pages crowded with other ads and organic search listings. To make your ad stand out, every word matters and every trick of the trade you apply can take you one step closer to the...
PayPal and Gigwalk Turn Your iPhone in to an Easy Way to Make Extra Money While on the Go
May 16, 2011, 6:36 pmLast October at our annual developer conference we talked quite a bit about the intersection of three major trends: mobile, local and social. While others are only now coming to realize the impact of these combined trends, we continue to see some creative business models emerge around them. One example is Gigwalk, an iPhone app that .
Deadline Extension for PayPal X Developer Challenge for Android
May 16, 2011, 6:36 pmHi everyone - Naveed Anwar here with an update on the PayPal X Developer Challenge. We have extended the deadline for entering the Developer Challenge from May 14th to June 8th to provide you with more time to work on your application. The process and requirements for entering the challenge have not changed. To start your .
What is the future of digital music distribution?
May 16, 2011, 6:36 pmA couple weeks back I shared some thoughts on the future of digital music distribution. My central premise was that given all the innovation currently taking place around digital music, the future of the industry lies well beyond the discoverability of a .99 cent song. As the music file rapidly becomes a commodity it's time to .
Keep Existing Buyers from Seeing Adwords Remarketing Ads
May 16, 2011, 5:52 pmA very smart post about AdWords Remarketing Segmentation.
Search News & Headlines Around the Web - May 16, 2011
May 16, 2011, 5:10 pmHere's a roundup of today's other search news and headlines from around the web. Industry Google launches first corporate bond deal, taking advantage of low rates - Los Angeles Times Google Turns On Charm to Win Over Europeans - The New Yo.
Endeavour Shuttle Launch Pic Brings Twitter Fame to One Woman
May 16, 2011, 5:05 pmThe argument for what constitutes a journalist is becoming more heated as technology and social media are turning everyone into an amateur news-maker. We recently heard the amazing story of the Pakistani man who live tweeted the Osama bin Laden raid . Today, we get another example of how one tweet can turn a normal person into a someone who...
Why and how to use Facebook Comments on your blog
May 16, 2011, 4:54 pmJon Henshaw makes a great argument for switching to Facebook comments (and also provides a tutorial on how to do so). He's even got me thinking about making the switch...
Top Gun Stars: Where Are They Now?
May 16, 2011, 4:35 pmby Mike Krumboltz May 16 marks the 25th anniversary of "Top Gun." Here's a rundown on what the movie's stars are up to: Tom Cruise Cruise was already a star before "Top Gun" hit theaters, but the highly quotable action flick about elite naval aviators sent the actor's career to another level. In the years since he crooned "You've Lost That Lovin'...
Cali Swag District's M-Bone Killed: Did a Twitter War Prompt it?
May 16, 2011, 4:30 pmTMZ Live has been talking about the shooting of Cali Swag District Rapper Montae Talbert, better known as M-Bone for the last few hours. Although it is ultimately unclear whether M-bone was targeted or simply the victim of a random act, TMZ Live just broke that it may have been a targeted attack. And get this'possibly because of a beef a Twitter?...
4 Ways the Internet Has Changed How Consumers Shop
May 16, 2011, 4:20 pmFor savvy shoppers with digital tools at their fingertips, the purchase process has become akin to playing a game. Find out four key insights from a recent Yahoo! study on how digital has changed shopping.
Cali Swag District’s M-Bone Killed: Did a Twitter War Prompt it?
May 16, 2011, 4:16 pmTMZ Live has been talking about the shooting of Cali Swag District Rapper Montae Talbert, better known as M-Bone for the last few hours.
Although it is ultimately unclear whether M-bone was targeted or simply the victim of a random act, TMZ Live just broke that it may have been a targeted attack.
And get this…possibly because of a beef on...
Microsoft Makes 2 New Rich Media Ad Partnerships
May 16, 2011, 4:15 pmMicrosoft announced new partnerships today with EyeWonder and Phluant to expand its mobile rich media advertising solutions in the U.S. "These partnerships complement its already rich media offering, and will enable more interactive and innovative ad experiences across Microsoft's premium mobile browse properties, such as MSN, Windows Live...
SMX Advanced London: Opening Keynote on Instant Answers, Social Search and Mobile
May 16, 2011, 4:10 pmIn search engine marketing (SEM) we are at the beginning of the up slope in this industry as search engine marketing continues to grow and the competition is hotting up. Despite this there are more opportunities than ever for clever (non-spammy) search engine marketers said Search Engine Land executive editor Chris Sherman as he opened SMX...
Google News Unveils Expandable Stories and Multimedia
May 16, 2011, 4:05 pmGoogle News today unveiled a number of changes, including "expandable stories" and more multimedia. As the screenshot above shows, these changes were rolled out just as Donald Trump was dropping out of the presidential race. Released in th.
Google's Matt Cutts Encourages Users To Check Out Blekko and DuckDuckGo
May 16, 2011, 4:00 pmGoogle's Matt Cutts used a new webmaster video to share his thoughts about alternative search engines Blekko and DuckDuckGo. Long story short, he thinks you should check them out, and see what you like and don't like about them. The discussion was spurred by a question submitted to him, asking what he thinks about Blekko. "In general, I love when...
Google’s Matt Cutts Encourages Users To Check Out Blekko and DuckDuckGo
May 16, 2011, 3:48 pmGoogle’s Matt Cutts used a new webmaster video to share his thoughts about alternative search engines Blekko and DuckDuckGo. Long story short, he thinks you should check them out, and see what you like and don’t like about them.
The discussion was spurred by a question submitted to him, asking what he thinks about Blekko. “In...
A Girl Named "Like"
May 16, 2011, 3:29 pmIt was only a matter of time I guess. AFP is reporting out of Jerusalem that an Israeli couple has named their third child "Like," in honor of the Facebook trademark. The couple, Lior and Vardit Adler, were simply befuddled when it came to what they were going to call their newborn daughter. Inspiration came from the social media giant. "We named...
Connecting the Dots with the ANA's Members Only Multi-Screen Conference
May 16, 2011, 3:24 pmI had the pleasure of speaking at the ANA Marketing Members Only Multi-Screen conference on Thursday, where four classic brands presented case studies demonstrating how they drive engagement across screens. Rick Song, GM of the East Coast Region at Microsoft Advertising, hosted the event in our midtown New York offices.
A Girl Named “Like”
May 16, 2011, 3:22 pmIt was only a matter of time I guess.
AFP is reporting out of Jerusalem that an Israeli couple has named their third child “Like,” in honor of the Facebook trademark.
The couple, Lior and Vardit Adler, were simply befuddled when it came to what they were going to call their newborn daughter. Inspiration came from the social media...
NASA Endeavour Shuttle Launch To Be Followed By YouTube / Google Moderator Interview with Crew
May 16, 2011, 3:14 pmThe space shuttle Endeavour launched today, beginning a 16-day mission that will see it heading to the International Space Station. In attendance was U.S. Reprsentative Gabrielle Giffords, whose husband Mark Kelly is commanding the mission. For the event, Google partnered with NASA and PBS to set up a YouTube/Google Moderator-based interview with...
Bing Likes Social Search Even More
May 16, 2011, 3:14 pmOK, so it was an bad play on words but there is no denying that the Facebook and Bing union is the trump card that Microsoft has on Google when it comes to search results. Bing has announced an even richer search and social experience in search. Bing's Director of Search, Stefan Weitz, explains more below. Video: Bing Brings "Friend Effect" to...
Bing Teams Up With Facebook for Personalized Results
May 16, 2011, 2:59 pmToday, Microsoft's search engine has announced that its "decision engine" will now be influenced by what they are calling the "friend effect," basically what is popular with one's Facebook friends. If you log into Facebook through Bing, you will now receive information on what your friends "like" when viewing search results. Not only will the new...
SMB's Know Mobile but Don't Use Mobile
May 16, 2011, 2:39 pmHow important is mobile to your small business? Network Solutions did a survey and found that while most SMB's are aware of the possibilities, few of them are actually using mobile for marketing. The first line item is a tricky one. Text messaging can be seen as an invasion of privacy for some mobile users, so this probably isn't the best place to...
Bing Ups Ante In Social Search, Re-Ranking SERPs With “Likes”
May 16, 2011, 2:38 pmBing is taking the next step in its self-conscious evolution from “search engine” to “decision engine.” Perhaps we could equally use the term “conversation engine,” as Bing begins to emphasize social content and even tries to enable connections between people through the deeper integration of Facebook and “Likes” data.
SMB’s Know Mobile but Don’t Use Mobile
May 16, 2011, 2:27 pmHow important is mobile to your small business? Network Solutions did a survey and found that while most SMB’s are aware of the possibilities, few of them are actually using mobile for marketing.
The first line item is a tricky one. Text messaging can be seen as an invasion of privacy for some mobile users, so this probably isn’t the...
LinkedIn IPO Expected Thursday
May 16, 2011, 2:09 pmIt looks like professional social network LinkedIn will open in public markets this Thursday. Rumors of an IPO have been floating around since the beginning of the year . LinkedIn will mark the first major U.S. social network to go public, and will likely serve as a "barometer" for others in the future. According to The Wall Street Journal's...
Blekko Respects Your /privacy, Will Trash Search Data After 48 Hours
May 16, 2011, 1:58 pmWhile Yahoo recently announced plans to join Google and Bing in retaining search logs for 18 months, Blekko has gone in the opposite direction, announcing that searches conducted on Blekko and other personal information such as IP addresses will b.
Facebook Friends Now Fueling Faster Decisions on Bing
May 16, 2011, 1:58 pmAt Bing, our mission is to help you make faster, more informed decisions. We designed a new way to experience search, focusing on great design, task completion, instant answers, and vertical categories like shopping and travel to help you make decisions faster. While weve made great strides in these areas, there is a huge opportunity for...
Who Uses Social Media: An Infograph
May 16, 2011, 1:53 pmIt's one thing to read about it, but a whole 'nother thing to see it put into graphical form. Here's AdAge's look at the demographics of social media. First up is the breakdown of social media users compared to the population of the US. Kind of frightening, actually, to see Facebook so close to the outer rim. I feel like I'm looking at one of...
Ad Vision - Lili Cheng, Microsoft Fuse Labs on Social Media - Cannes Lions 2011
May 16, 2011, 1:28 pmWelcome to another week of delightful digital insight from marketing and advertising practitioners from all over the world. Today's interview is with Lili Cheng, General Manager of Microsoft's Fuse Labs . Fuse Labs is part of Microsoft Research and looks at the future of social experiences. Lili talks about Montage and explains how tools can help...
Google News Changes Launched, Blog Filtering Enabled
May 16, 2011, 1:23 pmGoogle launched some new features for Google News today. The most obvious change is that on the front page, after the top section, you will no longer immediately see story clusters, but rather a single article from a single source, until you click on the box the story sits in, which expands it to show more related stories.
But that’s not...
Look Out Blogs: Google News Gains Options To Drop Blogs & Press Releases
May 16, 2011, 12:54 pmTired of seeing blogs or press releases in your Google News homepage? Google’s got a cure for that, new settings that allow you to see fewer results from these sources, or none at all. That may cause some “blogs” to consider asking Google to reclassify them as news sources.
The Myth of ‘Professional’ Twitter Accounts
May 16, 2011, 12:51 pmGreat advice on "keepin' it real" when leveraging social network profiles for a business (large or small).
Does Link Prominence On A Page Impact SEO?
May 16, 2011, 12:44 pmIs link order on a web page an SEO factor? Link order may appear to impact the authority a link passes because it is closely related to two factors that most likely do have an impact on the weight the search engine algorithms give to a link: 1) click rates; and 2) page segmentation. Thus, while link order by itself is not an SEO factor, link...
Blogger's Big Bug-Out
May 16, 2011, 12:12 pmThere's something safe about a blog. It's your private space on the web, where you can speak your mind freely, and rest assured that your voice will be heard, even remaining on the web permanently - for better or worse. Perhaps that's why users of Blogger were so disturbed, infuriated, and/or frightened when Blogger crashed .
Expanding Google News for more variety and multimedia
May 16, 2011, 12:07 pmEveryday, Google News crawls through thousands of news articles to present you with the most relevant and recent stories. For a long time, we've realized that bringing relevant news to the surface is only part of the puzzle"it should also be easy to scan for stories of interest and dig deeper when you find them. The newly expandable stories on...
Yet Another Installment of "When Social Media Goes Wrong"
May 16, 2011, 11:47 amApparently, the lesson about posting stupid stuff on the Internet and how it can come back to bite you is one we are going to have to revisit again and again, especially now that social media is the norm. Whether it's Rashard Mendenhall and his Twitter follies or GoDaddy's CEO sharing his elephant slaughter, it's clear the immediacy of social...
Yet Another Installment of “When Social Media Goes Wrong”
May 16, 2011, 11:38 amApparently, the lesson about posting stupid stuff on the Internet and how it can come back to bite you is one we are going to have to revisit again and again, especially now that social media is the norm. Whether it’s Rashard Mendenhall and his Twitter follies or GoDaddy’s CEO sharing his elephant slaughter, it’s clear the...
AOL Industry - AOL Goes Niche and B2B, Starting with Energy, Government, Defense
May 16, 2011, 11:17 amAOL has announced the launch of AOL Industry, a new trade media unit, which will see the growing media juggernaut tackling specific industry niches. This will begin with sites in the Energy, Government, and Defense sectors, but there's no telling how broadly the net will stretch before it's all said and done. While the announcement doesn't make...
Microsoft Advertising Inks New Partnerships to Expand Mobile Rich Media Offering
May 16, 2011, 11:11 amWe are pleased to announce the expansion of our mobile rich media solutions in the U.S. with the addition of two new partners, EyeWonder and Phluant . These partnerships compliment Microsoft Advertisings current rich media offering provided by PointRoll , and will enable us to deliver more interactive and innovative ad experiences across...
AOL Industry – AOL Goes Niche and B2B, Starting with Energy, Government, Defense
May 16, 2011, 11:07 amAOL has announced the launch of AOL Industry, a new trade media unit, which will see the growing media juggernaut tackling specific industry niches. This will begin with sites in the Energy, Government, and Defense sectors, but there’s no telling how broadly the net will stretch before it’s all said and done.
While the announcement...
While Sony Struggles, Xbox Helps You Try on Clothes
May 16, 2011, 10:26 amThe recent legacy of the Sony Playstation and its related troubles have been well documented " and discussed " here. The once-open system has now sunken into a quagmire of a failed network and heavy-handed legal tactics, all in an effort to apparently prevent piracy. Meanwhile, the Xbox culture continues to roll on, unimpeded, red ring of death be...
How the Buddha Solved His Marketing Problem
May 16, 2011, 10:26 amWhen you think of the Buddha, you don't think of marketing. At least I hope not. The Buddha was a spiritual teacher, with zero interest in profit. In fact, he forbade his ordained followers from even handling money. But if we agree with Seth Godin that marketing is about spreading ideas , then you could say the Buddha was one of the greatest...
Demand Media: Mobile an Essential Part of Our Business Going Forward
May 16, 2011, 10:11 amDemand Media announced today that it has hired Michael Kirby to lead the company's mobile strategy, which CEO Richard Rosenblatt says is "essential" to its business going froward. Kirby's official title is SVP & GM, Mobile. It's a newly created position at the company. The role includes "strategic oversight of the company's existing mobile...
Google Adds 'News Near You' To Mobile Experience
May 16, 2011, 9:40 amWe all get that local is important. The fact that it is so important since for the first 20 or so year of the commercial Internet we have preached that you can see the whole world on the Internet only to find that local is where we actually "do life". Google has recognized this push back to the local scene in a huge way with Google Places, its...
Chrome Web Store Gets In-App Payments and More
May 16, 2011, 9:35 amChrome has never been the sort of company who puts all its eggs in one basket. They have a myriad of projects, ranging from Gmail and Google Docs to core elements such as Google Search and off onto tangents like the Chrome Operating System. Many of the company's eggs, however, are stashed away in web .
Nokia to Replace Bing Maps Infrastructure?
May 16, 2011, 9:25 amAs you may know, Microsoft and Nokia signed a deal last month, aimed at creating a "third horse" in the smartphone race (alongside Apple's iOS and Google's Android platforms [kind of insulting to RIM, no?]). As part of the deal, the two companies indicated that Nokia Maps would become a core part of Microsoft's mapping services, and would be...
Lady Gaga Hits 10 Million Twitter Followers
May 16, 2011, 9:25 amLady Gaga has just set a new record. In the annals of history, she will be remembered as the first person to acquire 10,000,000 followers on Twitter. And more importantly, she beat Justin Bieber. Ashton Kutcher was the first to reach one million, Charlie Sheen was the fastest to reach one million - but we can't forget that Lady Gaga, over time,...
How Burson Marsteller Can Emerge From Its Facebook PR Fiasco
May 16, 2011, 9:25 amThe "dirty tricks" kerfuffle surrounding Facebook and Burson Marsteller that erupted a few days ago surely couldn't get worse for the beleaguered PR firm - but it did. Burson was caught out in a covert anti-Google smear campaign on behalf of Facebook when it reached out to a US blogger who promptly published the email conversation between him and...
Google Adds ‘News Near You’ To Mobile Experience
May 16, 2011, 9:25 amWe all get that local is important. The fact that it is so important since for the first 20 or so year of the commercial Internet we have preached that you can see the whole world on the Internet only to find that local is where we actually “do life”.
Google has recognized this push back to the local scene in a huge way with Google Places, its...
Google Messing Up Javascript Stats
May 16, 2011, 9:10 amThis is the first time in nearly 9 years I've seen G blatantly disregard robots.txt and they're doing it with a GoogleBot UA.
SEO copywriting overwhelm? What to focus on first
May 16, 2011, 9:04 amGreetings! Today's video post answers the common reader question: "What should I focus on first in an SEO copywriting campaign?" This question is asked ever more frequently, by businesses both large and small, because there are so many SEO copywriting and content marketing opportunities out there that it can be overwhelming. Back in the day, SEO...
Facebook Dodges Legal Bullet
May 16, 2011, 8:54 amFacebook is likely to always be in the crosshairs of someone or something that will want to get their piece of the Facebook gazillions the old fashioned way: by suing for it. A group who was trying to ding Facebook on privacy found that the pot at the end of the rainbow was empty for now as their case in a California court was tossed but still...
Smithsonian Institute Tracking Internet Memes
May 16, 2011, 8:54 amIs the Smithsonian Institute in the process of making themselves into a brick-and-mortar version of Internet Archive, or are they simply trying to produce an article that gets good pageviews? Considering their "Most Popular" articles section is nestled inside these articles, it's unknown whether or not these posts will equate to live exhibits, but...
What Makes an Effective Link Builder?
May 16, 2011, 8:53 amGood link builders are a special breed of SEOs. There are a lot of solid SEOs in the industry, but effectively building links is much different from keyword research, copywriting, and technical analysis. I’ve been thinking a lot recently about what makes an effective link builder.
Online Sentiment and Link Building
May 16, 2011, 8:39 amSome of us have a negative (or at least not fully glowing) mention in the top 30 rankings for our brand or name. My agency has one from the time when our site was hacked, and even though it's not a listing that I think would ever prevent anyone from hiring us if they read it, I'd still prefer that it's not in the top 10 for my brand. I've pushed...
Link Building in a Panda’s World
May 16, 2011, 8:28 amToday, people are quickly becoming aware that older SEO tactics for link building are not only less effective but many are actually harmful. Link building is always going to be an evolving, shifting and developing art form. It is important to grow & adapt with the most recent patterns and that is what BlueGlass aims to do everyday.
PlayStation Network Back Online
May 16, 2011, 8:19 amOver the weekend Sony began their phased restoration of the PlayStation Network and Qriocity services. Like indicated before , it looks like Sony's first priority was to get people back online and playing multiplayer once again. The restoration of services has come with two stipulations: First, all users must update their PS3 firmware in order to...
Netflix, Miramax Deal Brings Oscar Winners and Cult Classics to Customers
May 16, 2011, 8:19 amNetflix has announced a new multi-year deal with Miramax to bolster its ever-expanding catalog of available-for-streaming movie titles. That means users will get access to some classics from Kevin Smith, Robert Rodriguez and Quentin Tarantino, among others. Films include (but are not limited to) Pulp Fiction, Kill Bill volumes 1 and 2, Clerks,...
Mobile Blogging: When You Got to Blog, You Got to Blog!
May 16, 2011, 8:19 amWhat makes blogging such a unique phenomenon is its ability to dispense precious insight, unique ideas and information that is current, interesting and up to date. Some of the best blogs out there provide an insider's look into another's perspective. The blogs that stand out are the ones that allow you to view the world from the writer's eyes....
Google Analytics's Revamped Overview
May 16, 2011, 8:14 amKnowledge is power, and that's especially true in the fast-moving world of the web. Given the major advances of technology and, along with it, user expectation, it's vital that you understand how your users are responding to a page, idea, technique, design, or anything else you've added to your web presence. Luckily, there are tools .
"Star Wars" to "Thor," Twisting the Classics Works in Advertising
May 16, 2011, 8:09 amWhy agencies like Team Rubber, Relativity Media and Wieden + Kennedy are turning to parody.
SEMPO Shows A Decline in SEO Spendings In 2011 (Should Be Good News for All)
May 16, 2011, 8:04 amThis article is based on the data made available by the SEMPO State of Search Marketing Report 2011 , published by Econsultancy . The SEMPO Report is based on a global online survey of more than 900 companies and agencies from 66 different countries, from marketers across a range of business sectors and types of agency. (The graph shown below is...
Advanced Google Analytics w/ Distilled’s Mike Pantoliano
May 16, 2011, 7:55 amWhere Mike discusses some Advanced Google Analytics tactics in advance of his SEMpdx speaking engagement.
Google Panda's Impact on Message Boards and Forums
May 16, 2011, 7:45 amWebmasterWorld Members discuss the effect of Google's Panda update on message boards and forums.
Google Should Keep Feeding Facebook Rope to Hang Itself
May 16, 2011, 7:33 amIt bothered me a bit when Google declined to comment on Facebook's treachery in what I'll hammily call Social Circle Gate last week. For those who missed it, Facebook fessed up to hiring Burson-Marstellar to plant stories about Google is infringing on user privacy with Social Circle, a feature that scrapes Google Account users' connectionsto help...
5 successful Twitter marketing campaigns you should know about
May 16, 2011, 7:23 amFive awesome examples of how brands use Twitter in order to engage with their followers in new and unique ways.
Introducing the stars of the future - on YouTube today
May 16, 2011, 7:18 amOver the last six weeks we conducted a large-scale talent search for future stars and up-and-comers across YouTube, looking for the YouTubers who have what it takes to be tomorrow's stars. We'd like to introduce you to the first classes of YouTube NextUp and the YouTube Creator Institute : 45 creators who've demonstrated passion, talent and huge...
Google News Adds News Near You for Mobile, Custom Homepage Settings
May 16, 2011, 6:05 amAndroid and iPhone users who visit Google News can now opt-in to see more headlines featuring location-based news. Google News has also added a couple new personalization settings.
Google News Near You
To enable Google News Near you and g...
Why I Requested an Apple iPad 2 from Rutgers University
May 16, 2011, 5:00 amLast year, I made a few waves when I posted, "Why I Returned the Apple iPad Tablet to Rutgers University." Now, I'm requesting an Apple iPad 2 to use to teach my Social Media Marketing and Digital Marketing courses in the Rutgers Mini-MBA program....
Audience Targeting: Make it Work for You
May 16, 2011, 4:01 amI know it's getting harder and harder to get my attention online. IM'ing, using webmail, surfing the net, and working concurrently are daily habits. This type of media and activity juggling is certainly ubiquitous these days. In the cacophony of today, reaching your desired audience is more challenging than ever. One way to increase the...
SEO & Website Redesign: Relaunching Without Losing Sleep
May 16, 2011, 3:00 amRedesigns can make an ugly site pretty, but they can also make a high traffic site invisible. Keep these tips and no-nos in mind and you can keep yourself out of the CEO’s office.
SEO Redesign: Teamwork First
It should go without saying,...
A kick ass guide to growing your website traffic online
May 16, 2011, 2:57 amGrowing website traffic is hard. This guide takes you through the complete ins and outs of how to do it, from seo, to content strategy to marketing and promotion.
The Privacy Debate Should be a Conversation
May 16, 2011, 2:00 amIn a perfect world, the debate about privacy matters should be just what social media claims to be: a conversation. What do we want to see and what do we want to give away to Google, Facebook, Microsoft, and Apple? It’s time to openly talk a...
Social Search Factors that Affect SEO
May 16, 2011, 1:08 amA few months ago SearchEngineWatch.com writer Gareth Owen wrote a post entitled "Top 13 Social Media Ranking Factors for SEO" that discussed what social search signals the major search engines are likely taking into consideration when using social media data in their search algorithms. There are a few that I would like to point out and further...
What Makes an Effective Link Builder
May 15, 2011, 10:42 pmPosted by Justin Briggs Good link builders are a special breed of SEOs. There are a lot of solid SEOs in the industry, but effectively building links is much different from keyword research, copywriting, and technical analysis. Ive been thinking a lot recently about what makes an effective link builder. Whether youre an SEO looking to improve your...
PPC News - +1, Call Metrics and Smartphones
May 15, 2011, 6:41 pmby Mike Fleming
The +1 Button & AdWords
In an effort to improve relevance on the web, Google is utilizing
searcher's relationships. A new button in search results enables
signed-in searchers to get recommendations on search results pages and
websites from the people they are connected to through their Google
profiles. ...
Competitive Analysis in under 60 Seconds using Google Docs
May 15, 2011, 4:23 pmPosted by Tom Anthony This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Faced with a new client, and having established a list of keywords they need to target, you want to...
Top Social Media Marketing Tips for Beginners
May 15, 2011, 12:21 pmJennifer Moline writes for the PsPrint Design & Printing Blog and has been covering small-business and freelance news for a number of years.PsPrint is an online online printing company which you can follow on Twitter @PsPrint Without a strong presence on Facebook or Twitter, your business may as well not exist. If you're thinking about .
What Happens When You Sue Facebook? Ask Lamebook
May 15, 2011, 5:36 amHow many times have you laughed out loud, literally, or, on the other hand, shook your head in disgust over your friends' status updates on Facebook? I'm not usually a gambler, but I would bet that everyone is recalling specific instances right about now. What are some silly examples of what your friends have said on Facebook? Tell us your story...
Who Is Running Your Social Media Campaign? 5 Top Qualities Your Social Media Manager Should Have!
May 14, 2011, 11:18 amYour business deserves the right person to effectively manage your online presence. Here are 5 qualities your social media community manager should have.
Screening Room now showing short films from the 2011 Tribeca Film Festival
May 14, 2011, 9:43 amAre you a film festival fanatic? Do you love keeping up with the latest indie hits? Are you at least somewhat interested in hearing David Duchovny voice a polar bear that's BFF with Leonardo DiCaprio? Of course you are! Since not everyone can make it to New York City for the 10th annual Tribeca Film Festival , YouTube, Tribeca and American Express...
Pandia Search Engine Marketing News Wrap-up
May 14, 2011, 7:24 amThe latest headlines from the search engine marketing and optimization scene. Does the Number of Ads on Your Website Affect Your Linkability? Graywolf: IMHO, the number of advertisements on the website might be negatively affecting the number of links the post gets. Google and Search Beyond Search talks to companies: The main thrust of the...
Pandia Search Engine News Wrap-up May 14
May 14, 2011, 7:24 amThe latest news from the world of search engines and social media navigation. Microsoft's $8bn Skype deal shocks analysts Guardian: Business experts question whether internet phone service Skype could be worth price after recording losses last year. Google Bullies OEMs Over What Can And Can't Appear On Android Devices MobileCrunch: Based on a...
Google Blogger Glitches, Posts Vanish
May 14, 2011, 6:44 amGoogle runs a lot of the electronically stored data for people these days. Beyond file storage in the new Google Docs, users get their email, schedules, to-do lists, and a wide field of other information from Google's servers. It's a little surprising, then, that Google has had so many major issues - not, perhaps, in the sense of scale, but...
Google Announces In-App Payments at I/O
May 14, 2011, 6:29 amIt's been a long time in coming, and now Google has finally released the in-app payment API for web app developers. This new set of code serves as a boon for the Chrome app development community by allowing them to set up a simple way to receive payments, whether for premium versions or bonus content within their current application framework....
The Landscape of Enterprise Search
May 14, 2011, 5:29 amPandia will soon publish The Landscape of Enterprise Search, an ebook giving up to date advice on how to choose the best enterprise search solution for your organization. The Landscape of Enterprise Search is written by Stephen Arnold, one of the leading experts on enterprise search solutions. You can follow him on his Beyond Search blog. What is...
How to use Web and Twitter feeds for news surveillance
May 14, 2011, 4:28 amPandia takes a look at how to use web feeds and twitter feeds to find the most relevant news, and at web clients and iPad apps that might help you do so. Searching is much more than entering a search query in a search field and waiting for the answers. Often searching is more like intelligence work, trying to keep abreast on what is happening in a...
Cup of Joe: Come Experiment With Me!
May 13, 2011, 11:10 pmOk, first watch this video: Next watch this one: Question: What do these two videos have in common? If you said something about innovation, you'd be right but that's not what I am looking for. What I am looking for is more about the way the folks in these videos talk about their projects. In both cases they called their work an experiment. Not a...
Hackers Exploiting Canonical Tags
May 13, 2011, 10:25 pmI came across a website with canonical tags setup on all of their pages and they were pointing to a spam site. I suspect someone hacked in and changed the canonical tags to siphon link juice.
Advertisement of the Week: Hertz "Gas or Brake"
May 13, 2011, 4:36 pmFun spot shows that-no matter your speed of life-they've got the right car for you.
Google 'News Near You' Comes to Mobile
May 13, 2011, 4:21 pmGoogle began aggregating local news in its Google News service in 2008 . When it first began, users typed in a city name or zip code and viola! News from their specific area was now available from a huge variety of sources. Currently, local news is now displayed in a box on the right side of the Google news homepage. Google knew from the beginning...
Because Data Beats Opinion: Introducing Think Insights with Google
May 13, 2011, 4:11 pmIt's one of our company's guiding principles that data beats opinion. And as such, we've put a lot of effort into asking some interesting questions" How do new mothers use the Internet? When do people really start their holiday shopping? What trends typify today's Hispanic web user?" and answering them with concrete information. (click for...
Google ‘News Near You’ Comes to Mobile
May 13, 2011, 4:10 pmGoogle began aggregating local news in its Google News service in 2008. When it first began, users typed in a city name or zip code and viola! News from their specific area was now available from a huge variety of sources. Currently, local news is now displayed in a box on the right side of the Google news homepage.
Google knew from the...
Daily Budget Option Changes are Now Live in Microsoft Advertising adCenter
May 13, 2011, 4:06 pmAs we mentioned in the April 14 th post, Budget Options Improvements Coming Soon to Microsoft Advertising adCenter , the development teams are hard at work to help make managing your campaign budgets easier. Now that the Daily Budget option update is live, we thought wed post a quick heads up and remind you to evaluate your budget to make sure you...
New Improvements to the adCenter API: Budget Options and AdIntelligence API Access
May 13, 2011, 4:06 pmWith the latest upgrades, youll find new and improved features to help boost your campaign performance by making it easier to manage your search and content advertising strategies. Last month we rolled out the Quality Score upgrade to help you understand how competitive your ads are; youll find the Quality Score in your Keyword Performance...
New Google Analytics - Overview Reports Overview
May 13, 2011, 3:56 pmThis is part of our series of posts highlighting the new Google Analytics . The new version of Google Analytics is currently available in beta to all Analytics users. And follow Google Analytics on Twitter for the latest updates. This week we're going a bit meta with an overview of the new Overview reports in the new Google Analytics. Overview...
Drudge Report Hires Charles Hurt
May 13, 2011, 3:51 pmMatt Drudge's little news aggregation site that could has turned into quite the powerhouse on the web. Begun in 1997, it attained huge notoriety in 1998 when it was the first to report on the Lewinsky scandal. As big as it has gotten, the one thing that has remained constant is the small size of the staff that works on the site. Last year,...
Survey Says: Mobile Check-In Users Are More Responsive to Ads
May 13, 2011, 3:25 pmcomScore’s MobiLens service has some new data regarding those folks who use their phones to “check-in” and it’s all upside for marketers.
First of all, they concluded that 16.7 million US mobile phone users accessed a check-in service in March 2011. 12.7 of those folks were on smartphones, which is not surprising. Also not...
Friday The 13th, Through The Eyes of Twitter
May 13, 2011, 3:21 pmWhile it’s doubtful most people know the origins of the Friday the 13th legend — guilty — there’s no denying the fact that when a Friday falls on the 13th, there’s the slightest sense of dread in the air, as if people are expecting something unfortunate to occur. Over at Twitter, the worldwide trending topics reflect...
The Return of Blogger
May 13, 2011, 3:05 pmFear not, those of you who haven't migrated over to the WordPress environment because Blogger.com and all of its services is back. After a substantial outing, Google's blog service is operational once again, and deleted posts have begun returning. While it may not be as robust as other clients, Blogger's user base is still considerable, so much...
Ashton Kutcher Replaces Charlie Sheen: Twitter Responds
May 13, 2011, 3:05 pmIf you haven't heard yet, Demi Moore's husband will being replacing Charlie Sheen on the CBS hit comedy Two and a Half Men . You may not have heard this either, but Charlie Sheen has been having some'issues . And because of those issues, he was fired from his gig as America's most popular slacker on the hit TV show. People have wondered if the...
Yahoo!'s Smart Ads: Real-Time Relevance Through Science!
May 13, 2011, 2:30 pmReal-Time Relevance Through Science! That's Yahoo's pitch for the Smart Ads which use highly technical, scientificicated algorithms to determine which ad to show to which web visitor. Now, they've taken that technology to the next level with their new Smart Ads for Video! (Insert animated twinkling starburst here.) The program, which is powered by...
Yahoo!’s Smart Ads: Real-Time Relevance Through Science!
May 13, 2011, 2:14 pmReal-Time Relevance Through Science! That’s Yahoo’s pitch for the Smart Ads which use highly technical, scientificicated algorithms to determine which ad to show to which web visitor.
Now, they’ve taken that technology to the next level with their new Smart Ads for Video! (Insert animated twinkling starburst here.) The program,...
Did Comcast Help Restore Pirate Bay Connections?
May 13, 2011, 1:54 pmFollowing up to yesterday's Comcast/Pirate Bay confusion, it was claimed that Comcast helped restore connections to the Pirate Bay, the notorious bittorrent site. Evidently, there was some confusion as to what happened and what Comcast was given credit for. Did they directly restore access or was another party responsible for the disconnection?...
The Most Social TV Shows
May 13, 2011, 1:54 pmThe relationship between social media and television has begun to intensify, and why not? The two seem like a match made in heaven. What could possibly provide a better outlet for discussing your favorite TV shows and connecting with not only other fans but people actually involved with the making of the shows? Twitter has made it a point as of...
Which TV Shows are the Most Social?
May 13, 2011, 1:47 pmThe relationship between social media and television has begun to intensify, and why not? The two seem like a match made in heaven. What could possibly provide a better outlet for discussing your favorite TV shows and connecting with not only other fans but people actually involved with the making of the shows?
Twitter has made it a point as of...
Ad Vision - Jeffrey Cole, Director at the Annenberg School Center on Mobile and Social Media-Cannes Lions 2011
May 13, 2011, 12:49 pmWell it's the end of week one, so it must be time for number 5 in our Ad Vision Series of interviews with digital experts in the advertising and marketing industry. Jeffrey Cole from the Annenberg School Center talks about how to predict the future of digital and gives us insight into how is team tracks how it's changed the world. I ask him about...
Will Rogers on Social Media
May 13, 2011, 12:43 pmA new Ad Land cartoon from David Jones.
Google Transit goes to Washington
May 13, 2011, 12:08 pmEvery day, many thousands of commuters, locals and tourists ride public transit in Washington, D.C. To help all of these transit riders find their way around the metro area, today we're making comprehensive information about D.C.'s public transportation available on Google Transit . In partnership with the Washington Metropolitan Area Transit...
The Secret to Writing Undeletable Emails
May 13, 2011, 11:33 amYou ever been out with your pals having a good time, laughing so hard that the surrounding tables end up giving you the stink-eye? Or maybe you host a knitting club at your house. You're a band of obsessed knitting fanatics who can't get enough of yarn, patterns and the latest celebrity knitting gossip. One day a guy shows up in your living room...
Dodge Becomes First Advertiser to Tap Microsoft's IAB Award-Winning Filmstrip
May 13, 2011, 11:28 amWhen I started my day this morning with a visit to the MSN homepage, I cant tell you how excited I was to see the very first execution of our new IAB award-winning Filmstrip ad format! We are especially proud to announce Dodge as our advertising launch partner. The IAB Filmstrip was one of just six ad formats selected as winners in the IAB Rising...
LimeWire and RIAA Settle for $105 Million
May 13, 2011, 11:16 amLate last night, the legal battles between LimeWire and the Recording Industry Association of America have reportedly ended. The P2P client will pay record labels $105 in damages stemming from illegal file sharing.
This out-of-court settlement with 13 different record labels comes just days after the trial got underway. The RIAA has been...
Search News & Headlines Around the Web - May 13, 2011
May 13, 2011, 11:00 amHere's a roundup of today's other search news and headlines from around the web.
Industry
Facebook Busted in Clumsy Smear on Google - The Daily Beast
Online Seller Who Bullied Customers Pleads Guilty - The New York Times
French publisher...
Dunkin Donuts Twitter Promotion Celebrates Apple Pie Day
May 13, 2011, 10:32 amI bet you didn't know that today is Apple Pie Day? Oh, wait - you did? Well, how patriotic of you. In order to celebrate this great day for our union, breakfast superstars Dunkin Donuts is running a contest on Twitter to give away $50 gift cards to its followers. Using the hashtag #ApplePieDDay, tweet your guess for the types of apples Dunkin uses...
Local.com Adds Deals Service, Location Data, & Ad Unit to Its Offerings
May 13, 2011, 10:17 amLocal search is quickly turning into the first place that people go when they search for information online. In fact, it is impacting users so much that search veteran Bruce Clay actually predicted that Google would become a local search engine. He said this to us back in November, "Two years from now, Google will be, predominantly, a local search...
Future iPhones to Include Speech-To-Text and Text-To-Speech?
May 13, 2011, 10:01 amEver been in a loud room and unable to understand your friend over the phone? What if they could instead convert their voice communication to a text? This may be possible on upcoming iOS devices, according to a new Apple patent published this morning by the US Patent office. On the flip-side, what if you were in a meeting and needed to get a...
Hulu, Networks to Reach New Deal
May 13, 2011, 9:25 amIt looks like Hulu will remain a strong force in the streaming content wars. The company is apparently very close to a new deal with its company overlords News Corp., Disney and NBC Universal to continue to stream FOX, NBC and ABC content. The new agreement would be an extension of the one signed two years ago, according to All Things Digital ....
How Affiliate Marketing Works - A Step by Step Visual [INFOGRAPHIC]
May 13, 2011, 9:16 amA clear, step by step Infographic of how basic affiliate marketing works
Bullying Site Owner Faces 6 1/2 Years in Jail
May 13, 2011, 8:54 amRemember all the commotion about the owner of the DecorMyEyes website back in November? The man, Vitaly Borker, had built his business on negative reviews, mistreating customers and, to his ultimate demise, threatening to kill them if they didn't stop complaining because he knew where they lived. Sick stuff for sure but the New York Times' exposed...
Blekko Is On the Rise
May 13, 2011, 8:39 amWhen the word "Blekko" comes up, it's usually followed by a simple question: "What is Blekko?" It's not too shocking that Blekko isn't part of the modern American vocabulary just yet. After all, this search site only launched back in November of 2010, with little more than a human curation and revolutionary anti-spam concept (meaning .
The Taliban on Twitter
May 13, 2011, 8:24 amIt might surprise you to learn that the Taliban, the Islamic fundamentalist group most notable for their harboring Osama bin Laden and his Al-Qaeda network, is on Twitter. The account, @alemarahweb, is linked to the official website of the Islamic Emirate of Afghanistan. The Islamic Emirate of Afghanistan was the name of the ruling powers of the...
Study Shows Companies Plan to Increase Online Spend Across the Board
May 13, 2011, 8:09 amEach year Econsultancy does a benchmark study as it relates to the search space. Recently social media marketing has worked its way into this overview as well as one would expect. The report is quite comprehensive and looks at UK based businesses and has been produced in association with digital marketing agency Guava. One of the most interesting...
KwiClick Brings Your Favorite Search Engines to Your Fingertips
May 13, 2011, 8:09 amSince the time I wrote a post on searching for highlighted text in FireFox, a lot of new, similar tools have made an appearance. However, none of them seemed to really offer anything essentially new' until I discovered today's fun little addon. KwiClick is a handy tool that lets you choose among four of your favorite search engines, which pop up...
How to Perfect Your Press Releases
May 13, 2011, 7:43 amAs the importance of SEO becomes increasingly widely recognised, millions more marketers have started churning out press releases. Unfortunately, many seem less concerned about the potential media coverage than about the optimisation benefits. A good press release, when it's picked up on and used by the media, can do wonders for your brand...
comScore April 2011 Search Engine Market Share
May 13, 2011, 7:20 amThe latest U.S. search engine market share figures from comScore are out, and Bing continued its incremental growth for the eight straight month in April. Bing accounted for more than 14 percent of searches conducted on the five largest search eng...
How Google Spies on Your Gmail Account (And How To Stop It)
May 13, 2011, 6:39 amGoogle is quietly mining your Gmail contacts database to figure out which competing social networks you belong to. When it discovers one, it "suggests" that you vacuum the outside account into your Google account so that Google can exploit the data within its own services.
SMX Advanced London - Bringing you the Latest on Advanced PPC, SEO and Social Media Marketing Techniques
May 13, 2011, 6:12 amOn the 16 th and 17 th of May we wont be in our office but somewhere between the well-heeled London neighbourhoods of South Kensington and Chelsea. Obviously we wont be shopping nor lunching and not even sunbathing in nearby Hyde Park or Kensington Gardens. No, we will be clutching laptops instead of IT bags to bring you the latest from a search...
Festival of Media Global 2011: "Ad Vision Series" Panel Discussion "Navigating Digital Possibilities"
May 13, 2011, 4:46 amOn Tuesday 10 th May at The Festival of Media Global 2011 , I had the pleasure of hosting the first in a series of discussions under the banner of the Microsoft Advertising Ad Vision Series . Navigating the digital possibilities the theme of the session is a challenging subject that the advertising industry is currently facing. I was delighted...
comScore Wins Internet Audience Measurement Tender in the Czech Republic
May 13, 2011, 4:05 amcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has been awarded a three-year contract by the Czech Association for Internet Advertising (SPIR) to be the official source of record for Internet Audience Measurement for both online and mobile media.
Video Blog: ROI - Social Media vs. SEO
May 13, 2011, 3:29 amToday, Daniel Bianchini and I thought we'd create a video blog post discussing the difference between return on investment on social media and search engine optimisation. We hope this will be the first in a long line of video blogs by SEOptimise. We hope you enjoy it and provide us with your valuable comments below about the video and chosen...
Why Small Businesses Should Link Out
May 13, 2011, 3:05 amA lot of advice has been written over the years telling you to never link out, and horde all the link juice for yourself. I disagree. You should link out as much and as often as you can, within reason. Here’s why.
Reasons to Link Out
Las...
Corporate Sites Deserve to Rank #1 (Brand Ad Dollars)
May 13, 2011, 3:04 amFacebook is a Sleazy Organization Facebook recently hired the PR firm Burson-Marsteller to plant a Google smear campaign in the media : Somebody, it seems, hired Burson-Marsteller, a top public-relations firm, to pitch anti-Google stories to newspapers, urging them to investigate claims that Google was invading people's privacy. Burson even...
7 Winning Strategies for PPC Remarketing Success
May 13, 2011, 2:00 amGoogle recently mentioned that “97% of new visitors do not convert the first time they arrive at your site.” While you never get a second chance to make a first impression, you have limitless opportunities to make that critical second ...
Who is Handling Your Social Media Marketing?
May 13, 2011, 1:12 amSocial media marketing is one of the more recent additions to SEO. In the last few years it's grown from an online medium reserved mostly for college kids and early adopters to an integral part of Fortune 500 companies' marketing strategy. It seems that every business and brand has at least a Facebook page or Twitter handle. More and more...
'Rogue' Drug Ads May Cost Google $500 Million
May 13, 2011, 1:00 amGoogle has been under investigation by the Department of Justice (DOJ) for making millions off ads from illegal online pharmacies – the big question seems to be whether Google knew about it and ignored it.
A Google SEC filing earlier ...
SEOmoz Google Analytics Setup - Whiteboard Friday
May 13, 2011, 12:32 amPosted by caseyhen This week, Tom Critchlow from Distilled, talks about the suggestions he has given to SEOmoz to improve our Google Analytics setup. These suggestions are as easy as adding events to specific user actions or as complex as adding all your domains into one Google Analytics account. Tom discusses why he thinks that these...
Amazon Android Tablet All But Confirmed by Bezos
May 12, 2011, 11:31 pmThat Amazon.com is building a tablet is no longer a question of it, but when we will see the long-rumored device. Amazon CEO Jeff Bezos told Consumer Reports to "stay tuned" in answer to a question about whether was building a multi-purpose slate to complement its uni-purpose Kindle e-reader. "We will always be very mindful that we will want a...
AdSense And Facebook Like Button Bug '?fb_xd fragment' May Result In Account Ban
May 12, 2011, 10:59 pmThe only unusual thing that I could find was an amazing raise on the number of times the page "?fb_xd_fragment=" was opened on that golden period. For those who don't know, that's an URL that shows due to a bug on the Facebook Like button, which doesn't support some browsers.
Fake PREVENTING SPAM - VERIFY ACCOUNT Message Defaces Facebook Walls
May 12, 2011, 10:35 pmThe growing prevalence of junk messages on Facebook is been used to bait a new scam doing the rounds on the social network.Prospective marks in receipt of the fraudulent messages are invited to "verify" their account in order to "prevent spam". Recipients who respond to the message by clicking on a link end up sharing it on their wall as well as...
The Forgotten Art of Conversation
May 12, 2011, 9:35 pmThere are fundamental shifts taking place in the world we live in across Geos, Consumers, Business and Marketing. And the underlying driver of this change is the rapid rate of technological innovation. Technology is empowering people, driving economic growth, turning existing business models upside down whilst giving birth to new ones and...
Blekko Sees 30% Increase in Unique Visitors for April
May 12, 2011, 9:20 pmEvery time Blekko starts to fade from the spotlight, it seems that another big group picks up the story. This time around its the almighty New York Times , who published a story about Blekko's attempts to streamline search and provide more useful results. That article serves as a great platform for Blekko, but it also works as a great milestone:...
Friday the 13th: Why the Fear?
May 12, 2011, 8:34 pmby Mike Krumboltz If there's one day you don't want to walk under ladders, break any mirrors, or run afoul of any hockey-mask-wearing lunatics, it's Friday the 13th. The day, which occurs one to three times every year, is synonymous with bad luck, and folks on the Web are eager to know how it got such a scary reputation. The urban legend experts...
How journalists can make use of Facebook Pages
May 12, 2011, 8:18 pmThe Facebook News Feed is essentially a social newspaper. With it, you’re able to read and discover news shared by your friends, journalists, and media organizations you like. The personalized news stream includes everything from news about your friends’ lives to their reactions to a news article. It’s not only what is being shared, but who...
American Idol: The Final Four
May 12, 2011, 6:28 pmby Becky Uline After a night of watching Lady Gaga make people blush, it's " American Idol " prediction time again! Tuning in. According to the Radio & Television Business Report , last night's "American Idol" ratings "crushed" the rest of Wednesday night TV. It beat its closest competitor by more than 72% in total viewers. That domination should...
Facebook Now Features Photo Tagging for Pages
May 12, 2011, 6:08 pmProperly labeled and tagged photos can help any website get an extra search engine boost and now Facebook is ready to give you that same leg-up. Facebook's new photo-tagging feature allows anyone to tag a photo with any Facebook Brand & Product or People page. Here's a visual example: When the tagger clicks the photo you get a drop down of your...
It's Easy to Influence the Influence-Her
May 12, 2011, 5:07 pmTake a look at the women in your life, (go ahead, they'll appreciate it) and notice who it is they all turn to when they need advice about anything from movies to make-up. If you're living in a typical world, you'll find that a few women in the circle stand out as influencers. They're the ones who always seem to know the latest trend, where to...
It’s Easy to Influence the Influence-Her
May 12, 2011, 4:56 pmTake a look at the women in your life, (go ahead, they’ll appreciate it) and notice who it is they all turn to when they need advice about anything from movies to make-up.
If you’re living in a typical world, you’ll find that a few women in the circle stand out as influencers. They’re the ones who always seem to know the...
Register Now for the SBA's National Small Business Week Event in Washington, D.C. May 18-20
May 12, 2011, 4:42 pmIf you live in the DC area and count yourself among those who draw inspiration from the nations top entrepreneurs, you wont want to miss the 48th Annual National Small Business Week gathering. The registration deadline is tomorrow, May 13th, so if you plan on going and havent registered yet, nows the time! If you cant make it in person to the...
Google Chromebooks: How Will They Impact the Antivirus Industry?
May 12, 2011, 4:32 pmGoogle has been touting the security features of its Chrome OS operating system since it was unveiled last year . Google hopes that both consumers and businesses will go for web-based computing model the operating system offers, which includes instant updates from Google as they are available. Some people are talking about what this means for the...
People Who "Check-in" Are Young, Most Likely Android or iPhone Owners
May 12, 2011, 4:17 pmA study put out today by comScore sheds some light on who is doing the majority of the "checking-in" in the U.S. The statistics were derived from the 16.7 million mobile users than use location-based services and check-in with Facebook Places, Foursquare and Gowalla among others. That's 7.1% of the entire mobile population. Out of those 16.7...
Introducing MozCation: Nominate Your City for an SEOmoz Meetup
May 12, 2011, 4:17 pmPosted by jennita Imagine this if you will you're sitting in your office in Denver, working away and see a tweet come through your stream about an SEOmoz meetup in New York City. You think to yourself, "self why do they always have these meetups so far away? It'd be cool if they came to Denver, we have lots of SEOs here too, yo." [that's at least...
People Who “Check-in” Are Young, Most Likely Android or iPhone Owners
May 12, 2011, 4:05 pmA study put out today by comScore sheds some light on who is doing the majority of the “checking-in” in the U.S.
The statistics were derived from the 16.7 million mobile users than use location-based services and check-in with Facebook Places, Foursquare and Gowalla among others. That’s 7.1% of the entire mobile population. ...
The value of the anonymous stranger
May 12, 2011, 4:02 pmIn the 15 or so years I’ve used the Internet, it turns out these nameless and faceless people who roam the Internet aren’t all that bad after all. In fact, they’ve provided me with a lot more help than harm.
SEO Isn't A Fairy Tale
May 12, 2011, 3:47 pmThere are many reasons companies invest in Search Engine Optimization ranging from a desire to attract new customers through online marketing channels to diversifying customer acquisition to ego. That's right, ego. Not every marketer makes SEO investment decisions based on pulling in prospects and customers to brand content for engagement and...
Examining Facebook’s “Smear Campaign” Concerns About Google Social Circles
May 12, 2011, 3:45 pmDanny Sullivan picks Facebook's quasi dementi to pieces.
SEO Isn’t A Fairy Tale
May 12, 2011, 3:41 pmThere are many reasons companies invest in Search Engine Optimization ranging from a desire to attract new customers through online marketing channels to diversifying customer acquisition to ego. That’s right, ego. Not every marketer makes SEO investment decisions based on pulling in prospects and customers to brand content for engagement...
Google Near $500m Deal in Illegal Drug Ad Crackdown
May 12, 2011, 3:37 pmWallStreetJournal: "Google Inc. is close to settling a U.S. criminal investigation into allegations it made hundreds of millions of dollars by accepting ads from online pharmacies that break U.S. laws, according to people familiar with the matter. The Internet company disclosed in a cryptic regulatory filing earlier this week that it was setting...
Netflix App Launched on Android
May 12, 2011, 3:16 pmOn the official Netflix blog , Roma De from the product team has an exciting announcement for Netflix lovers with Android phones: They have begun to roll out a Netflix app for the platform. And like the iOS app, it is free. But wait - here's the rub: It will only available at launch for 5 Android OS phones that have "requisite playback support."...
Does the Number of Ads on Your Website Affect Your Linkability?
May 12, 2011, 3:16 pmDoes the number of ads on your website affect it's linkability? IMHO, yes it does. I do most of my reading on my iPad , using either Ziteapp or Instapaper . Both of these tools do a good job of stripping the content down to its most essential elements and displaying it in a readable format. Unfortunately for publishers, this includes stripping out...
Facebook Security Features Crack Down on Scams and Spam
May 12, 2011, 3:01 pmFacebook Announced the launch of some new security features today. First off, Facebook announced a partnership with Web of Trust , a tool that tells users what sites can be trusted, based on ratings from community members. "Facebook already has a system that automatically scans links to determine whether the websites associated with those links...
Social Media Roundup: Users Young, Drunk and Banned at Work
May 12, 2011, 2:10 pmA handful of reports have emerged that share some interesting things about social media, both in the U.S. and the UK. Among the general findings: millions of Facebook users under the minimum age, there may be a link between social media use and teen drinking and employers in Britain really don't like Facebook and Twitter. Young (really young) kids...
6 Ways To Use Google Analytics To Find "Golden Opportunities" To Improve Your Website
May 12, 2011, 1:39 pmMost websites have a few "golden opportunities" lurking just below the surface - simple strategies or changes you can implement to improve revenue. Identifying and taking advantage of these opportunities can result in significant improvements in traffic and conversions for your website. Here are 6 ways I use Google Analytics to help identify these...
6 Ways To Use Google Analytics To Find “Golden Opportunities” To Improve Your Website
May 12, 2011, 1:21 pmMost websites have a few “golden opportunities” lurking just below the surface – simple strategies or changes you can implement to improve revenue. Identifying and taking advantage of these opportunities can result in significant improvements in traffic and conversions for your website.
Here are 6 ways I use Google Analytics to help...
Nearly 1 in 5 Smartphone Owners Access Check-In Services Via their Mobile Device
May 12, 2011, 12:59 pmcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results from a study of mobile social networking check- in service users based on data from its comScore MobiLens service. The study found that 16.7 million U.S. mobile subscribers used location-based "check-in" services on their phones in March 2011,...
Google Animated Doodle Crashes Microsoft Browser
May 12, 2011, 12:59 pmThe Martha Graham tribute Doodle had problems yesterday. Seems Internet Explorer browsers had problems rendering the script that created the animation and crashed or froze the browser.
Amid the praise for the artistry of Ryan Woodward, the nod to Martha Graham as a pioneer of modern dance and Google showcasing its browser scripting skills -...
Scalable Link Building
May 12, 2011, 12:57 pmWhile link building is one of the more flashy parts of SEO, it is also probably the most time consuming SEO effort that most folks undertake. The difficulty with link building is that it doesn’t scale well; for most folks, building a lot of quality links systemically is extremely challenging.For most people, scalable link building is trying to...
Facebook Doesn't Care If You Like How They Do Business, Period
May 12, 2011, 12:49 pmA post today by Andy Beal outlines the efforts by Facebook to create a smear campaign against Google by hiring PR giant Burson-Marsteller to carry out the dirty work. First, while I know it's naïve to think that large respected PR firms like Burson-Marsteller wouldn't take on a project that is an active smear campaign, they are just as much to...
UFC to Give Twitter Bonuses
May 12, 2011, 12:19 pmThe two worlds of social media and professional athletes have not always played well together. Back in the day, organizations had better control over what their athletes said to the public. Statements were either issued in a press release or at a press conference. The world was simple. Now, with the rise of social media, especially Twitter,...
Facebook Doesn’t Care If You Like How They Do Business, Period
May 12, 2011, 12:17 pmA post today by Andy Beal outlines the efforts by Facebook to create a smear campaign against Google by hiring PR giant Burson-Marsteller to carry out the dirty work.
First, while I know it’s naïve to think that large respected PR firms like Burson-Marsteller wouldn’t take on a project that is an active smear campaign, they are just as much...
Ad Vision - Paul Armstrong, Head of Social Media at Mindshare UK - Cannes Lions 2011
May 12, 2011, 11:58 amNumber 4 of our Ad Vision Series of interviews with digital experts in the advertising and marketing industry. We met Paul at the IAB UK offices during a games advertising conference a couple of months ago, and asked him where he gets his creative inspiration from. His team works with a lot of big brands in the social space so he's well qualified...
Googler Moms Share Advice for Families
May 12, 2011, 11:38 amGoogle honors a great many holidays around the world, and Mother's Day is no exception. Beyond the Google Doodle designed specifically for Mother's Day (which can be seen in Google's Logo repository after May 8th), mothers at Google are also sharing their advice on how to use Google utilities to help with various family tasks. .
Inside Network Bought For $14 Million By Alan Meckler's WebMediaBrands
May 12, 2011, 11:33 amWebMediaBrands announced today that it has acquired Inside Network , the publishing company that publishes Inside Facebook , as well as Inside Social Games and Inside Mobile Apps. The price: $7.5 million in cash and 4,183,130 shares of the common stock ($6.5 million worth) of WebMediaBrands. "Inside Network Inc. is a leader in covering the...
Inside Network Bought For $14 Million By Alan Meckler’s WebMediaBrands
May 12, 2011, 11:28 amWebMediaBrands announced today that it has acquired Inside Network, the publishing company that publishes Inside Facebook, as well as Inside Social Games and Inside Mobile Apps. The price: $7.5 million in cash and 4,183,130 shares of the common stock ($6.5 million worth) of WebMediaBrands.
“Inside Network Inc. is a leader in covering the...
Helping small businesses start and manage Google Apps for Business
May 12, 2011, 11:13 amGoogle Apps launched five years ago. Since then, we've spoken with many of our more than three million customers about how we can better serve them. Small businesses in particular often ask us to make Apps easier to adopt and manage. Today we're announcing several upcoming changes designed to address those requests.
Is Your SEO Program Chasing Unicorns?
May 12, 2011, 11:08 amThere are many reasons companies invest in Search Engine Optimization ranging from a desire to attract new customers through online marketing channels to diversifying customer acquisition to ego. That's right, ego. Not every marketer makes SEO investment decisions based on a mix of customer-centric keywords that do the best job of pulling in...
Facebook Caught Trying to Smear Google Privacy Practices From the Shadows
May 12, 2011, 11:03 amIf you're still not convinced that Facebook and Google are competitors , this story should make you think twice. According to reports, Facebook hired the PR firm Burson-Marsteller to seek prominent publications and bloggers to blast Google over privacy concerns. Obviously with Facebook being criticized for its own privacy practices frequently,...
Welcome to the New Search Engine Watch
May 12, 2011, 11:00 amToday we introduce a brand new Search Engine Watch. By now you will have already noticed a new logo, a new site design and lots of new features.
The new Search Engine Watch brand is all about simplicity.
As a site documenting the rise of searc...
Computers: From Filling a Room to Filling Your Bloodstream
May 12, 2011, 10:47 amOkay, I'll be honest. The concept of a room-sized computer is so foreign to me that I can't even describe it to you. As a mid-80â²s baby, the biggest hunk of computer machinery I ever used was the old family HP Pavillion desktop back in the mid 90s. But I do have a sense of the history of computers, and like the rest of the world I am amazed...
Link Building: Link Context and Anchor Text Optimisation
May 12, 2011, 10:32 am* When it comes to link building one of the most important aspects of it is the optimisation of the actual link. Whether getting the link voluntarily or by contacting webmasters, you have to exert the utmost influence on the link itself. Unfortunately this is also a Catch 22. When you start controlling the appearance of your link it stops being a...
Osama Bin Laden, the Royal Wedding and 'News Tsunami' SEO
May 12, 2011, 10:32 amIn recent weeks we have witnessed two overwhelming waves of news I'd like to call 'news tsunamis '. Like real tsunamis you have no choice, you can't escape the news when you are in the nearby area. For this kind of news the whole planet is nearby. Maybe some tribes in the Amazon jungle or a few monks in the Himalayas haven't noticed the death of...
Google Jimmy-Rigs New JavaScript Tests
May 12, 2011, 10:32 amJavaScipt is becoming increasingly important in modern browsers. Beyond the simplification of coding actual JavaScript, new territories have come to rely on this form of coding and execution, including web apps. But even as JavaScript has become easier, more direct, and much faster in modern browsers, it's been very difficult to say which web...
Why Did Facebook Disable Mark Zuckerberg's Account?
May 12, 2011, 10:27 amIs Facebook in the process of eating its own? Is some kind of mutiny against Zuckerberg occurring, or is this just a case of mistaken identity? If you answered "yes" to the last option, you nailed it because the Mark Zuckerberg being discussed is not the same one brought to life by Jesse Eisenberg. Apparently, if you share a name with any of...
Why Did Facebook Disable Mark Zuckerberg’s Account?
May 12, 2011, 10:16 amIs Facebook in the process of eating its own? Is some kind of mutiny against Zuckerberg occurring, or is this just a case of mistaken identity? If you answered “yes” to the last option, you nailed it because the Mark Zuckerberg being discussed is not the same one brought to life by Jesse Eisenberg.
Apparently, if you share a name...
American Idol Predictions from Likester
May 12, 2011, 10:11 amDid you watch American Idol last night? If not, here's my amateur recap: James rocked the house, as usual; Scotty had the girls swooning, again, as usual; Lauren won the judges over with both her song selections; and Haley, although criticized for her first song choice by Jennifer Lopez and Randy Jackson, came back and showed her determination to...
Why Your Next Online Marketing Client May Live Next Door
May 12, 2011, 9:41 amThe new buzz word on the street is local . The thing is, it's not just buzz. Brian Clark and Robert Bruce talked about local businesses back in February on the Internet Marketing for Smart People Radio show . If you haven't heard it yet, you need to check it out. Local is where we " whether you call yourself a copywriter, an Internet marketer, a...
PlayStation Network Downtime Prompting Massive Trade-Ins in the UK
May 12, 2011, 9:25 amOne of the big questions surrounding this whole PSN outage cluster-you-know-what has been brand loyalty. At what point will PS3 owners jump ship and swim on over to Xbox 360 island? Over the course of the outage, I have asked readers this very question. The rough split, from what I can discern, is about 75 / 25 - favoring PlayStation. Most people...
Blekko Privacy Features Announced, 48-Hour Data Retention
May 12, 2011, 9:22 amBlekko announced some new privacy settings this morning. Personal info (like IP addresses) will now be retained for a maximum of 48 hours. That compares to the 18-month policy employed by Google (and Yahoo), and the 6-month policy employed by Bing.
Blekko’s policy even goes for logged-in users.
Other new privacy-related announcements from...
Blog Posts to Read for May 12, 2011
May 12, 2011, 9:15 amBelow you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Send Share or Like Facebook Is Getting It Right This post discusses the new Facebook "Send" button. It's similar to the "Like"...
Is Comcast Blocking The Pirate Bay? (No, According to Comcast)
May 12, 2011, 9:10 amSomeone might want to let Comcast's ISP department know that, no matter how much they want the opposite, net neutrality rules are still in effect. Of course, considering their success the last time they went against the FCC, perhaps Comcast just doesn't give a damn. Thanks to various reports, word is Comcast is blocking access to The Pirate Bay,...
Despite New Panda Guidelines, Google Still Burying Authoritative Results
May 12, 2011, 8:54 amThere are a lot of elements of Google's Panda update to discuss, and we've certainly discussed many of them over the last few months, but let's not lose sight of the reason the update was launched to begin with - to improve search quality. Do you think Google's search results are better now? Tell us what you think. While quality is often in the...
Comcast Blocking Pirate Bay? (No, According to Comcast)
May 12, 2011, 8:52 amSomeone might want to let ISPs know that, no matter how much they want the opposite, net neutrality rules are still in effect. Of course, considering their success the last time Comcast went against the FCC, perhaps the ISPs just doesn’t give a damn.
Thanks to various reports, word is Comcast is blocking access to The Pirate Bay, perhaps...
Twitter Announces Web App Redesign
May 12, 2011, 8:24 amTwitter has just announced on their blog that they are in the process of rolling out the new web interface for mobile devices. For those who access the service through twitter.com on their mobile browsers instead of through an iPhone or Android app, this is good news. It's good news because the old twitter.com mobile site was a bit clunky. For...
Geo Targeting for Western Sites
May 12, 2011, 8:24 amOne of the most popular questions which our potential customers usually ask is the following question: which domain name to choose for work with western search engines? However, it`s good when this question is asked at once, but not at the stage when it is necessary to promote a site for the residents of Lincolnshire with the domain "ru" in...
Meet the New Version of AdWords Editor
May 12, 2011, 8:24 amIf you manage multiple accounts with comprehensive campaign set up's, you most likely utilize the AdWords Editor. Google just released version 9 of the tool that can be downloaded here and it comes with some much needed new features. Here is the high level list of new features.
The Mother's Day 2011 Google Doodle
May 12, 2011, 8:08 amFrom flowers to gift baskets, from children baking dinner to mom's spa getaway, the second Sunday in May is a great day for mothers to celebrate. Ah yes, Mother's Day has a great many traditions, and one of the most crucial - the Google Doodle commemorating the occasion - has been fulfilled with a simple but .
Google Chromebooks: Why You Should Just Say No
May 12, 2011, 8:00 amGoogle's newly rebranded ChromeOS, which we learned at Google I/O is now called ChromeBooks, may not be a good thing for consumers. If you buy what Google's selling, you stand to lose power, privacy, control, and freedom.
Granted, right now Chro...
Why you should treat PPC like SEO
May 12, 2011, 7:44 amby Mike Moran
I've been working on search engine technology since the 1980s, so there wasn't anything about organic search (SEO) that I did not pick up fairly quickly. But paid search (PPC) was another thing entirely. At first, I was flabbergasted that anyone would even want to click on a paid search result, but after a while I had to admit...
Are you writing afraid?
May 12, 2011, 7:38 amAsk yourself: Are you so afraid of the worst happening that you're holding yourself (and your SEO writing) back? I started thinking about this after reading a Fast Company article about LeBron James and the Miami Heat. After a grueling loss to the Dallas Mavericks, the Heat teammates held a players-only meeting. Brian Windhorst, who covers the...
Facebook Admits Hiring PR Firm to Plant Negative Stories About Google Over User Privacy
May 12, 2011, 7:10 amIt has been revealed that Facebook embarked on a smear campaign against rival Google.The social network has admitted that it hired a PR firm to plant anti-Google stories related to user privacy.
Facebook Caught Running a Covert Smear Campaign Against Google
May 12, 2011, 7:02 amGrab some popcorn and pull up a chair because there's nothing quite like a conspiracy story that involves Facebook hiring a high-profile PR firm to spread a smear campaign about Google to the mainstream media. For the past few days, a mystery has been unfolding in Silicon Valley. Somebody, it seems, hired Burson-Marsteller, a top public-relations...
PayPal leads, others follow
May 12, 2011, 6:16 amYou may have heard that Visa announced plans to launch a digital wallet in the US and Canada later this year. As the lines between online and offline commerce continue to blur, this is yet another sign that the payment industry's model for success in our new digital world is looking more and more like .
Facebook Busted in Clumsy Smear Attempt on Google
May 12, 2011, 4:58 amThe social network secretly hired a PR firm to plant negative stories about the search giant: "Here were two guys from one of the biggest PR agencies in the world, blustering around Silicon Valley like a pair of Keystone Kops."
Holiday SEO Success Without Paid Links or Penalties
May 12, 2011, 3:00 amMost enterprise search marketers know it's best to tactfully execute a link campaign in the months preceding a major holiday. But why risk potentially getting into trouble when some strategies can help bring new traffic, links, and support your se...
Google Launches Chromebook Laptops With $20/Month Option
May 12, 2011, 2:10 amToday, we're announcing the first Chromebooks from our partners, Samsung and Acer. These are not typical notebooks. With a Chromebook you won't wait minutes for your computer to boot and browser to start. You'll be reading your email in seconds. Thanks to automatic updates the software on your Chromebook will get faster over time. Your apps,...
Three busy days at RIF+KIB 2011, major Internet event in Russia
May 12, 2011, 2:07 amI just came back from Moscow after spending three days at the RIF+KIB 2011 , the biggest Internet conference in Russia. I decided to attend this event to use this opportunity to promote SEMPO in Russia, and learn for myself about SEO/SEM business practices in this rapidly growing market where Yandex, not Google, is a dominant search engine, and...
comScore: U.S. Search: Yahoo and Bing Gains on Google for April 2011
May 12, 2011, 1:50 amGoogle Sites led the U.S. explicit core search market in April with 65.4 percent market share, followed by Yahoo! Sites with 15.9 percent (up 0.2 percentage points) and Microsoft Sites with 14.1 percent (up 0.2 percentage points). Ask Network accounted for 3.0 percent of explicit core searches, followed by AOL, Inc. with 1.5 percent.
Designing a Custom Link Marketing Campaign
May 12, 2011, 1:30 amReviewing your strengths is a smart way to begin designing a great custom link marketing campaign for your business. Capitalize on your existing resources, determine your target audience, and develop a great campaign idea. Here's how to do it.
R...
Best Practice Tips for Press Release SEO
May 12, 2011, 1:06 amWriting and distributing online press releases should be included in your monthly link building activities for several reasons: 1. They are a great source of publicity for your company 2. They can rank in the search engines, increasing your brand visibility and recognition 3. They provide quality, one way links to your site 4.
New Smart Ad Products From Yahoo! Advertising
May 12, 2011, 12:16 amAvailable now for the Yahoo! Homepage and video Yahoo!'s interactive Smart Ads combine the best of two worlds: a splashy canvas for brands, and performance that rivals search. With today's launch of Smart Ads for Homepage and Smart Ads for Video, brands will now have even more visibility. Smart Ads combine multiple elements in one .
New in PRO: Subfolders + Root Domains; Linkscape Update + More
May 12, 2011, 12:11 amPosted by randfish SEOmoz PRO has been taking some big leaps in improvement, albeit quietly. You may have noticed many small improvements and fewer bugs (though we're still working out some kinks), but you might not have noticed one awesome change to how we support campaigns. Subdomains, Subfolders & Root Domains Now Included! Since the web app...
Samsung Galaxy Tab 10.1 Android Edition is Google I/O Treat
May 11, 2011, 11:25 pmGoogle I/O is really shaping up to be Christmas in May. Last year it was a free HTC Evo 4G. This year, it's a Samsung Galaxy Tab 10.1 limited edition tablet and a free Verizon mobile hotspot and SIM card. See the Tab unboxed: What will it be next year? One of those Life Fitness bikes with a full complement of Android exercise apps? Maybe an...
Infographic: How Display Advertising Lifts Search Conversion Rates
May 11, 2011, 8:02 pmDisplay ads are as likely to trigger a search as a click. Find out how display advertising impacts online purchases.
Gaga for the Oldies
May 11, 2011, 7:47 pmby Becky Uline This week, Lady Gaga is back on " American Idol " and will be mentoring the last 4 contestants. So far this month, "Idol" just can't seem to get enough of Gaga. Last week, she premiered her new video for " Judas " on the show, and on Wednesday, for the "Something Old, Something New" theme, Haley Reinhart sang one of her unreleased...
Socialite for Firefox 4
May 11, 2011, 6:46 pmI'm happy to announce a new release of Socialite , an official reddit extension for Firefox. Socialite provides a souped-up version of the reddit toolbar, making it easy to vote on and save pages you find via reddit. The new version has been updated to work with Firefox 4 and takes advantage of the latest reddit API updates. Also new in this...
Bringing 100% web to the world of Google Earth and Google Maps
May 11, 2011, 5:25 pmAt Google we're committed to opening up our cloud infrastructure so that others can benefit from our enormous computational power. Today I'm going to share some exciting details on our plans to make our cloud technology available for processing and serving geospatial data. Over the past six years, the way we explore the world has changed...
Want to Get to Know Your Neighbors? Join Yatown
May 11, 2011, 5:15 pmIf you're more interested in connecting with folks in your neighborhood than folks around the world, have I got a site for you. Yatown is a new, hyper-local social media site that's all about cluing you in to what's happening down the street and around the corner. It was created by Christopher Nguyen and Kevin Lim who both spent time with Google...
Foursquare Check-in Nets Cheaper Gas at Murphy USA
May 11, 2011, 4:16 pmAs gas prices have continued to climb, topping $4 in many parts of the U.S., one fuel retailer is harnessing to power of social media to bring in customers.
Murphy USA, a gas station chain located adjacent to Walmarts and Sam’s Clubs, is offering a deal on gas if you check-in using Foursquare. In all of its 1,000+ locations, a check-in...
Facebook Continues with Its Mission to Take Over the World
May 11, 2011, 4:11 pmA man in Egypt named his daughter Facebook, which maybe isn't any stranger than Blanket or Moon Unit, but what are they going to call her for short? If they call her Face, people will think she was named after an A-Team character. Maybe Bookie? I know many of you don't like it, but Facebook is gaining popularity all over the world and comScore has...
Flash Users Doubles HTML5 Users
May 11, 2011, 3:51 pmInfographics are an "in" thing right now, because, let's face it, it's hard not love visually-appealing graphics that offer a clean presentation of the information in question. In this case, the subject under scrutiny has to do with web file formats of choice. In this case, it's Flash versus HTML5, the expected successor to the Flash thrown. While...
Flash Users Double HTML5 Users
May 11, 2011, 3:50 pmInfographics are an “in” thing right now, because, let’s face it, it’s hard not love visually-appealing graphics that offer a clean presentation of the information in question. In this case, the subject under scrutiny has to do with web file formats of choice. In this case, it’s Flash versus HTML5, the expected...
comScore Releases April 2011 U.S. Search Engine Rankings
May 11, 2011, 3:30 pmcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in April with 65.4 percent of search queries conducted.
Google Announcements You May Have Missed – Google I/O [Updated]
May 11, 2011, 3:25 pmGoogle is currently holding its annual Google I/O developer event. The company has made a slew of announcements. There is a lot to keep track of, so here is a compilation of some things Google has announced since the event started.
Google announced some new Android stats. These include (but are not limited to):
- 100 million device activations...
Facebook Rolls Out Page Tagging in Photos
May 11, 2011, 3:20 pmStarting Today, Facebook users can tag pages in their photos. Previously, only friends were able to be tagged and linked to within photos. A certain page can now be tagged by anyone on Facebook, not simply those who have liked the page. Currently, the only types of pages that can be tagged are Brands & Products or People pages, but Facebook says...
Android Market Gets New Features
May 11, 2011, 3:05 pmWhile today was largely Chrome day at Google I/O and yesterday was largely Android day , Google is still making Android-related announcements. Today, Google revealed five new features for the Android Market. That's in addition to the recently announced movie rentals . For one, there are new "top app" charts, which Google says have been revamped to...
Marketing Mobile Travel Services: Social Media
May 11, 2011, 2:55 pmTravelers are relying on social media more than ever. Is your travel business prepared?
100,000 Apps Enable Leakage of Facebook Profile Info, According to Symantec
May 11, 2011, 2:50 pmSecurity firm Symantec released a report indicating that there are about 100,000 Facebook apps that accidentally enable the leakage of Facebook user info to third-parties like advertisers and analytics platforms. The firm has confirmed the issue with Facebook, which it says has "taken corrective action to help eliminate the issue." "Symantec has...
'Google Doesn't Laugh': Saving Witty Headlines in the Age of SEO
May 11, 2011, 2:31 pmIf online searches are literal, what happens to headlines that involve word play? Copy editors fear they're going the way of the classified ad.
Virtual Russian Roulette for Your Facebook Life
May 11, 2011, 2:14 pmIt always interested me just how much the term "Russian Roulette" has permeated out culture. Anything that's dangerous and involves chance is said to be "like russian roulette" for X. People can only speculate that the game is named due to its suspected origins, and I always wondered if the Russians were offended by the connotation or if they wore...
DoubleTap Sharing On the Android
May 11, 2011, 2:14 pmNear Field Communications (NFC " not the football division, either) is an incredibly exploitable technology with mobile devices, whether it be for consumable transactions or creating a bridge between two devices in order to share data. Now, Android users will be able to swap videos and songs with each other, thanks to the doubleTap application,...
Ten Steps to Build a Better Brainstorm for Small Business Owners
May 11, 2011, 2:09 pmIf you havent been to HPs 367 Addison Avenue Blog , its a great resource for small-to-medium business owners with helpful tips, tricks and advice to help bring your business to the next level. Melissa Zieger, the editor at 367 Addison, has been kind enough to share some of her content with us; some of it will be cross-posted here from time to...
Behold! The Optical Illusion of the Year
May 11, 2011, 2:04 pmby Mike Krumboltz Optical illusions are all over the Web. But only one is mind-bending enough to be called the 2011 Best Illusion of the Year . (See, there really are award shows for everything.) The illusion , which was created by Jordan Suchow, a Harvard University graduate student, and George Alvarez, an assistant professor in Harvard's...
Panda Update Already Happened. Not Every Google Tweak Is Still Panda.
May 11, 2011, 1:59 pmThere's talk going around of a " Panda 3.0 " or a " Panda 2.1 " in reference to recent tweaks to the Google algorithm. The fact is that Google makes many adjustments to its algorithm on an ongoing basis, and generally only feels the need to officially comment on the really big ones. Don't expect guidance from the company every time it makes a...
4 Easy Image Optimization Tips for Google's New Sort by Subject Option
May 11, 2011, 1:48 pmGoogle has unveiled a Sort by Subject feature for Image Search that allows users to sort photos more easily by subject and improves the general topic searches.
If you're looking for a picture of a certain bird, for example, and perhaps can't remember the exact name, rather than scrolling through a combination of every type of bird and hoping...
Last Day to Save on Every StudioPress WordPress Theme We Make
May 11, 2011, 1:44 pmToday is the last day for you to score the Genesis WordPress Framework , all 37 of our stunning turn-key child theme designs, every child theme we make in the future, and unlimited updates, domains, and support, for a one-time payment of only $249.95. For all the details, read my post from last week here . To snag all the goodness before time runs...
Star Wars Fail Whale As Cool As Google Doodles?
May 11, 2011, 1:44 pmYes, most everyone is madly in love with the new Google Doodle, honoring Martha Graham " rightfully so " but there may be an honest-to-goodness competitor to today's throne holder, the Star Wars Fail Whale. Debuting on the official Star Wars blog , the Star Wars Fail Whale is a nifty take on Twitter's all-too ubiquitous Fail Whale, and it's done...
You Can Do Everything on the Web With New Google Chromebooks; Will You?
May 11, 2011, 1:13 pm"You Can Do Everything on the Web." That's one of the slogans you'll find inside the video announcing the public, mainstream launch of Google's Chromebooks -laptops that run Chrome instead of a normal operating system. And, with 160 million web users already surfing the web via Google's Chrome browser, the search giant is hoping there'll be a...
Google Government Issues Galore!
May 11, 2011, 1:13 pmWith Google I/O currently going on, there is a ton of Google-related news coming out. We provided a round-up of announcements here (and here's today's Chrome announcements ), but there is also a lot of non-I/O Google news circulating today. Google had a $500 million charge "in connection with a potential resolution of an investigation by the...
Live webinar: Google Maps API Premier and Protected Map Layers
May 11, 2011, 1:08 pmTwo months ago, the Google Maps team launched Fusion Tables Protected Map Layers for Google Maps API Premier customers. With the Fusion Tables Protected Map Layers, developers and businesses can upload tabular data to Fusion Tables and display this data on a Google Maps API implementation. Join us for a live webinar to learn about Google Fusion...
Sneak peek at the new Save experience
May 11, 2011, 1:08 pmAs some of you might have heard through previous blog posts, tweets and responses in our forums we've been working on improving the Save interface. Over the last few years of adding more functionality to the site we've tried to give a 'one stop' experience within 'Save'. One that would make life easier and reduce the amount of clicks/actions you...
Right Media Boosts Performance with New Servers, Software
May 11, 2011, 1:03 pmSpeed matters in online advertising, and Right Media has just finished deploying new servers and software designed to cut ad-loading time by 30% to 50% and accelerate campaign delivery for exchange participants. The new servers and software will strengthen the exchange's ability to handle sudden spikes in traffic to publisher sites and support...
Google Chromebooks Get Release Date - June 15 (Acer and Samsung Models)
May 11, 2011, 12:58 pmYesterday was Android day at Google I/O, and today is Chrome day. The company announced today that Chrome is up from 70 million users at last year's Google I/O to 160 million active users now. Google announced new Google "Chromebooks" - Chrome OS-based Notebooks from Samsung and Acer coming next month. Devices will be available for order on June...
Celebrating Arbor Day with Save the Redwoods League and Google Earth
May 11, 2011, 12:48 pmFrom time to time we invite guests to post about topics of interest and we're pleased to have Emily Limm join us for U.S. Arbor Day. Emily is the science director for the non-profit Save the Redwoods League and is studying the impact of climate change on the redwood forests of northern California. To raise awareness about the League's research,...
Advertising News: Targeting millenials; social media for small biz; better SEO; David Lynch sells creepy coffee and more
May 11, 2011, 12:48 pmAll the advertising news that's fit to pixel.
Google Chromebooks Get Release Date – June 15 (Acer and Samsung Models)
May 11, 2011, 12:45 pmYesterday was Android day at Google I/O, and today is Chrome day. The company announced today that Chrome is up from 70 million users at last year’s Google I/O to 160 million active users now.
Google announced new Google “Chromebooks” – Chrome OS-based Notebooks from Samsung and Acer coming next month. Devices will be...
Discussion: Do you support the "outing" of SEO companies that violate search engine guidelines?
May 11, 2011, 12:23 pmThere's been a lot of attention in recent months on (mostly) large companies that violate search engine guidelines (mostly Google's), and it's getting mainstream media attention now, too. But "outing" has been going on for years via industry blogs and articles, forums, etc. In our new "Discussion of the Week," we want to know -- do you support the...
Google Lobbies for Self-Driving Car Legality in Nevada
May 11, 2011, 11:52 amGoogle's once secret automated vehicle research and testing is now looking towards the next step: legality. Well, in one state at least. The New York Times is reporting that Google is "quietly lobbying" for proposed legislation in the great state of Nevada to legalize self-driving cars on public roads. Back in the fall of 2010, Google announced...
Using Google's New Site Speed Tracking
May 11, 2011, 11:42 amIf you've ever wondered about whether or not your site's load times impact your results, Google has some clear news for you. "A slow loading landing page not only impacts your conversion rate, but can also impact AdWords Landing Page Quality and ranking in Google search," says Trevor Claiborne, a member of the Google Analytics .
Ad Vision - Linda Sawyer, CEO Deutsch - Cannes Lions 2011
May 11, 2011, 11:16 amIn number 3 of our Ad Vision Series of interviews with digital experts in the advertising and marketing industry, m'colleague Kaila Wyman chatted to Linda Sawyer - CEO of Deutsch - at the 4As conference earlier this year in Austin, Texas, about how to be successful in this fast moving digital environment, the importance of understanding pop...
Google Creates Group to Curb Android Fragmentation
May 11, 2011, 11:06 amWhat you're looking at above is a screenshot of a picture I took of an unnamed coalition initiated by Google to curb some of the massive fragmentation going on within the Android ecosystem. Hugo Barra, vice president of Android product management revealed the partners during a presentation here at Google I/O. The coalition, which a Google...
Google Doodle Celebrates Martha Graham
May 11, 2011, 11:06 amToday is the birthday is Martha Graham, American dancer and choreographer who is thought of as one of the pioneering minds in the field. Born in Pittsburgh in 1894, she is often compared with Picasso, Einstein and Stravinsky because she "made such radical change through the power of her discoveries." The Google doodle today honors her with an...
Google Announcements You May Have Missed
May 11, 2011, 10:51 amGoogle is currently holding its annual Google I/O developer event. The company has already made a slew of announcements, and it's not done yet. There is a lot to keep track of, so here is a compilation of some things Google has announced since the event started. Google announced some new Android stats . These include (but are not limited to): -...
3 Questions for Ask CEO Doug Leeds (And His Answers)
May 11, 2011, 10:05 amThis week, Ask.com celebrated its 15-year anniversary. You may recall a time when Ask was one of the most-used and talked about search engines on the web, and now the company has basically abandoned search in favor of a focus on Q&A, while using Google to provide its search results. We had the chance to ask CEO Doug Leeds a few questions about the...
Architecture Issues Caught Early That Saved Clients
May 11, 2011, 10:03 amArchitecture issues can prevent any SEO program from succeeding. These examples (and solutions) shed light on common architecture problems.
Google News in the Time Since 9/11
May 11, 2011, 9:50 amThe events of September 11th changed the way Americans thought about themselves, both in terms of their safety and their role in the world. In the aftermath of that tragic attack, citizens of the U.S. became more patriotic, and more enthusiastically examined news stories and events from around the world. 9/11 caused a great many .
National Teacher Day: celebrating teaching today and everyday on YouTube
May 11, 2011, 9:50 amIn honor of National Teacher Day in the U.S. we've asked The Teaching Channel , one of our YouTube EDU partners, to help celebrate the educators in our lives. While National Teacher Day in the U.S. is an important reminder of the invaluable contributions made by teachers, we celebrate great teaching everyday at Teaching Channel because there is so...
21 Ways to Create Compelling Content When You Don't Have a Clue
May 11, 2011, 9:39 amSometimes you're just flat out of ideas. It's not a matter of talent " you've written great stuff in the past. But lately, when you go back to the well for a fresh idea, it's coming up dry. This happens to the best of us " even veterans who consistently produce quality content have their off days. Yet they continue to write. They may grumble about...
Social Media and the Republican Hopefuls
May 11, 2011, 9:39 amNewt Gingrich just announced via Facebook and Twitter that he will be making an announcement tonight on the Sean Hannity show on FOX news regarding his campaign to run for President. This announcement announcement is not the first we've seen so far as the cycle of republican presidential hopefuls gear up for primary season. Earlier, former...
GoDaddy CEO Calls Critic a Bully in Twitter Name Calling Session
May 11, 2011, 9:39 amGoDaddy CEO Bob Parsons is still on the defensive about his controversial elephant killing, which made some big publicity waves for the company a couple months ago. The issue seemed to have died down for the most part, as far as the public eye was concerned, but it was brought back up when GoDaddy itself mentioned it again in a press release this...
PPC Campaigns versus Ad Text Ranking vs CTR
May 11, 2011, 9:34 amIn July 2010 Sembox agency executed the research on the ad text efficiency in PPC campaigns. The research was based on analyzing the performance of ad texts used in PPC campaigns of Sembox clients. The correlation between ad text ranking and CTR was the subject of a detailed analysis, while the other campaign settings remained unchanged.
SEO content marketing roundup, week ending May 11th
May 11, 2011, 9:20 amSo are you all that ? This week's latest and greatest web writing news is about website speed and usability, new Panda insights and old Panda hangovers, smart branding, effective blogging, and ensuring your (optimized) content is both original and relevant'and all the while being an incredibly gracious and search-friendly social media host. To...
How the Power of Free and Scarcity Influence Decision Making
May 11, 2011, 9:13 amThe snippet from this post that really stands out is "decision architecture differs from traditional usability". If you are interested in CRO and Usability, then this article is for you.
What Would Google Search Quality Be Like Without AdSense?
May 11, 2011, 9:02 amI don't think many people will argue that Google's AdSense program has been a major catalyst in increasing the amount of content/search spam on the web. This may not have been Google's intention for the service, but it has clearly contributed. I'd love to see the ratio of sites that were hit by the Panda update that displayed AdSense ads to sites...
Sprint and Google Voice Pair Up
May 11, 2011, 9:00 amThere's little doubt that Google Voice is a powerful utility for connecting people, especially considering that Google Voice calls can be made for free inside the U.S. But Google Voice has limited reach when compared with major phone carriers such as Verizon, T-Mobile, AT&T, and Sprint. To help remedy this, Google has been working toward .
5 Great Ways to Get More from Google News RSS Feeds
May 11, 2011, 8:59 amGoogle News has become a coveted resource for news websites, from major networks to tiny blogs, and it isn't hard to see why. Information passes at the speed of light, and Google has managed to dominate from all sides of the field. Not only do they provide news and entertainment in one place, but they also have endless RSS feeds. Google let's you...
Pay Per Click (PPC) for SMB Part 1 - Paid and Organic Search
May 11, 2011, 8:06 amAs mentioned on Friday, we're compiling a step-by- step series of articles on paid search . This is the first installment of the series. In this first post I will explain the difference between paid and organic search. I hope you enjoy reading it as much as I have enjoyed writing it. Stay tuned to our 'back to basics PPC' series which we hope will...
Google races ahead in the world of 'free'
May 11, 2011, 8:05 amNot long ago we opined that the only way someone could catch up to Google in the race for world domination would be to out-"free" Google. Chris Anderson has alerted us all to the nature of this most radical of business models. As a few technology players grow into behemoths, they're capable of absorbing loss leader business models into their...
Google Shopping And the Merchant Center Finally Arrives In The Netherlands
May 11, 2011, 6:08 amIn February Google officially announced that the Google Merchant Center will launch in Spain, Italy and the Netherlands . Google Shopping is the vertical search engine from Google where visitors, as you've already guessed, can search for products. As a company, you can take part by introducing and tracking your products using data feeds. And now,...
Google Sets Aside $500 Million For Justice Department Probe
May 11, 2011, 4:20 amDealing with the Justice Department's ad investigation apparently won't be cheap. In its SEC filing, Google said its management decided earlier this month to set aside $500-million to cover a possible settlement.
Search Marketing Guide to Naver, Korea's Most Popular Search Engine
May 11, 2011, 3:00 amIf you're considering search advertising in Korea, Naver is not to be ignored. This 12-year-old Korean search engine and portal dominates the pocketbooks of advertisers, having taken in a whopping $679 million in ad sales in 2010, or 72 percent of...
Don't Be Penny-Wise, Pound-Foolish When it Comes to SEO
May 11, 2011, 1:10 amI had been working with this SEO client (who I shall refer to as Client X throughout this post) that had decided they wanted to do a site overhaul. I was all for it at the time and really excited for the opportunities brought on by the redesign. The site definitely needed to update their content on the homepage, increase the amount of content on...
Facebook Data Privacy Flaw Found By Security Company
May 11, 2011, 1:05 amThe term Facebook privacy is now officially the definition of an oxymoron. Everyone in the Internet marketing industry knows that Facebook plays like they are concerned about privacy because they are always forced to act that way when it's revealed that they pretty much walk around with their privacy kimono wide open 24/7. I have had developers...
5 Tactics to Improve Your Community Balance
May 11, 2011, 1:05 amPosted by thogenhaven With more than 100 million Americans contributing content online this year , websites are doing anything they can to attract users to contribute to their site. With the notable exception of search engines, all major websites are depending on the community to drive their growth. Imagine YouTube without user uploads; Facebook...
Martha Graham Dance Animates Google Logo With Ryan Woodward Art
May 11, 2011, 1:05 amMartha Graham was born 117 years ago today and Google called on "motionographer" Ryan Woodward to honor the event with an animated Doodle. I was hoping for a Monty Python theme, but this logo could be a classic.
Click to read the rest of this post...
Groupon Now Goes Live
May 10, 2011, 11:59 pmNow, I can almost guess what will happen with this post. Despite the frenzied level the talk reaches about Groupon's possible, maybe, kinda, sorta IPO , it seems whenever we post about this "hot" company our readers run for the exits. Why is that? Tell us in the comments if you feel so led. This time though, the latest Groupon announcement is for...
IE9 Kung-Fu campaign sees over 510,000 visitors vie to be the 'Master of the Web'
May 10, 2011, 10:53 pmCheck out this recent case study - we worked with The Upper Story to develop a web-based Kung Fu game that showcased IE9s unique processing capabilities. The game, marketed via Windows Live Messenger, Hotmail and MSN saw over 510,000 unique visitors in its first seven weeks, across South East Asia and New Zealand. CASE STUDY: Microsoft turns to...
The Adaptive Social Business Framework
May 10, 2011, 6:30 pmLinear approaches to enterprise collaboration and/or social CRM aren't pragmatic or realistic. Organizations looking to implement either customer-facing or employee-facing social initiatives (a.k.a. enterprise 2.0 and social CRM) need an adaptive ...
CMO's Believe Social Marketing Will Pay Off. . . Eventually
May 10, 2011, 6:06 pmSocial Media and ROI. Should I just stop there? This past weekend, Joe wrote a decisive piece about how the two concepts shouldn't be used in the same sentence. If you scan even further back, you'll find me making the same point " though with a thinner blade. That's why I was very interested to see what was behind this piece from MarketingSherpa:...
Search News & Headlines Around the Web - May 10, 2011
May 10, 2011, 6:00 pmHere's a roundup of today's other search news and headlines from around the web.Click to read the rest of this post...
CMO’s Believe Social Marketing Will Pay Off. . . Eventually
May 10, 2011, 5:41 pmSocial Media and ROI. Should I just stop there? This past weekend, Joe wrote a decisive piece about how the two concepts shouldn’t be used in the same sentence. If you scan even further back, you’ll find me making the same point — though with a thinner blade. That’s why I was very interested to see what was behind this...
Competitor Analysis for Linkbuilding: A Guide for People who Hate Linkbuilding
May 10, 2011, 5:01 pmPosted by Stephen This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. I hate linkbuilding. In my perfect world, linkbuilding is done scalably via widgets, with a big budget...
Rick Santorum Trending on Google Thanks To Jon Stewart (NSFW)
May 10, 2011, 4:30 pmToday is Republican Presidential candidate Rick Santorum's birthday. And what could be a better present than being a trending topic on Google? After being mentioned on last night's Daily Show with Jon Stewart, Santorum is, as of this post, 12th on Google Trends. Except the popularity is leading people to discover something less than savory...
Google Aims to Improve Estimates for Clicks, Costs, Positions in AdWords
May 10, 2011, 4:15 pmGoogle just announced that it had made an adjustment to the algorithm it uses to provide traffic estimates in AdWords. The change, the company says, should improve stats for estimated clicks, cost, and ad position. This data can be seen in places like the Traffic Estimator and the AdWords Keyword Tool , as well as on the Keywords Tab in your...
The Future of the Agency: John Winsor, Victors & Spoils
May 10, 2011, 4:05 pmBe the middle man with a plan.
This week in search 5/6/11
May 10, 2011, 3:49 pmThis is part of a regular series of posts on search experience updates that runs on Fridays. Look for the label " This week in search " and subscribe to the series. - Ed. This week, you can get live stock quote updates, check out the top 40 doodles designed by incredibly creative students around the U.S. and visualize what one day of searches on...
Google App Engine Gets New Version, Will Leave Preview Status Soon
May 10, 2011, 3:44 pmIf you've been following tech news at all today, you'll know that it's obviously been a very big day for Google. The company kicked off its annual Google I/O developer conference, and has had no shortage of announcements, including an Android update , Google Music Beta , movie rentals in the Android Market , Google TV enhancements , new ad...
Google Lets Advertisers Target Tablets Beyond the iPad (Watch Out for Increased Costs)
May 10, 2011, 3:25 pmAs one of about a hundred announcements from the company today, Google said it is developing new targeting options for advertisers, including a way to target tablet users. In a post on Google's InsideAdwords blog , Nathania Lozada writes, "In the next couple of weeks, the 'Networks and Devices' section of your Settings tab within your AdWords...
Mobile Device Security Threats at All Time High
May 10, 2011, 3:13 pmAs smartphone and tablet use rises steadily, people may not be fully aware of the security risks for those devices. Enterprise and consumer devices are confronted with a record number of security threats, according to a new study by Juniper Networks.
For years, the main focus on protection has been the computer. But according to the study,...
Google AdWords Enable Tablet Specific Targeting
May 10, 2011, 3:11 pmHot on the heels of Google IO's Android keynote presentation, Google AdWords has enabled a new setting in their interface which makes a distinction between targeting ads to tablet devices and smartphones.
The settings tab of your AdWords account now has a new targeting option called "Tablets with full browsers", which appears under targeting...
Android @ Home and Open Accessory Projects Unveiled at Google I/O
May 10, 2011, 2:52 pmGoogle doesn't just want you to have Android on your phone or on your tablet, or on your television, or just a combination of these. It wants you to have Android in your ligting, in your toaster, your washing machine, your blender, or whatever else developers can come up with. Google announced the Android Open Accessory and Android @ Home today,...
Google TV to Get Android Market, 3.1, More Devices
May 10, 2011, 2:37 pmAmong numerous other things, Google announced at Google I/O today that Google TV will get Android 3.1 and Android Market soon (as in this summer). This would make total sense, as one of today's announcements was the launch of movie rentals in the Android Market. Perhaps this is just what Google TV needs to get going. Yesterday, the company...
Bye-Bye, Maytag Repairman
May 10, 2011, 2:22 pmby Claudine Zap What is a Maytag washing machine without the Maytag repairman ? We're about to find out. The company has launched a new ad campaign without its trusty "Ol' Lonely": The guy in the blue uniform that has nothing to do because the machines work so well. That theme worked for over 100 years, when the machines rarely broke, and while...
Target More Productive Audience Segments
May 10, 2011, 2:22 pmWealthy People Don't Care About Coupons. Who Knew?
May 10, 2011, 2:17 pmA penny saved may be a penny earned but only if you make under 500K a year. The Affluence Collaborative surveyed wealthy internet users and eMarketer put the results in one of their excellent graphs, which you'll find below. As expected, nearly half of the general population follows brands on social media to get coupons and deals, and just under...
Wealthy People Don’t Care About Coupons. Who Knew?
May 10, 2011, 2:11 pmA penny saved may be a penny earned but only if you make under 500K a year. The Affluence Collaborative surveyed wealthy internet users and eMarketer put the results in one of their excellent graphs, which you’ll find below.
As expected, nearly half of the general population follows brands on social media to get coupons and deals, and just...
New Report: Yahoo!/Bing Combo Gaining Ground on Google
May 10, 2011, 1:37 pmEfficient Frontier cites higher ROI,
comScore Reports $38 Billion in Q1 2011 U.S. Retail E-Commerce Spending, Up 12 Percent vs. Year Ago
May 10, 2011, 1:21 pmcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its Q1 2011 U.S. retail e-commerce sales estimates, which showed that online retail spending reached $38.0 billion for the quarter, up 12 percent versus year ago. This growth rate represented the sixth consecutive quarter of positive year-over-year growth and...
Beyond Blog Posts - A Guide to Innovative Content Types
May 10, 2011, 1:11 pmPosted by Tom Critchlow Producing great content is a high ROI activity. Too often however I see people focused on producing individual pieces of content aiming to get links and attention. Putting together a content strategy requires much more than a single piece of content - it requires a vision and strategy for how you're going to publish your...
Google Analytics Broken?
May 10, 2011, 1:06 pmAre you seeing Google Analytics data that is all messed up and makes no sense? We are! The issue was reported briefly yesterday at the Google Analytics Blog , and Google is hard at work trying to resolve the issue. As of yesterday, for the majority of April, 0 visits are being reported when this is just not the case. If you check your Analytics...
Community Forum Improvements: New Topics to Help You Find Answers Faster
May 10, 2011, 12:56 pmLate last week we rolled out some updates to the adCenter Support forums here on the Community site and wanted to take a minute to highlight these changes for those of you who havent seen them yet. Prior to the updates, the forum topics looked like this: Three out of those four topics were specific enough to make it easy to browse previous threads...
Do You Like Copyblogger?
May 10, 2011, 12:46 pmDid you know there's a Copyblogger Facebook page now? We've got some interesting plans for it, so if you enjoy what we do here at Copyblogger, we'd appreciate it if you gave us a "like." What's in it for you? Well, we'll be taking feedback for future articles, premium content, and product enhancements. Plus, we're planning on holding Facebook Q&A...
Android 3.1 Launched as Honeycomb Upgrade, "Ice Cream Sandwich" on the Way
May 10, 2011, 12:46 pmAmong its many Android-related announcements today, Google announced at Google I/O that Android 3.1 is rolling out beginning today. Android 3.1 features enhancements to existing honeycomb features while also bringing some new things to the table. The features, as described by Google, include: Open Accessory API. This new API provides a way for...
Android 3.1 Launched as Honeycomb Upgrade, “Ice Cream Sandwich” on the Way
May 10, 2011, 12:38 pmAmong its many Android-related announcements today, Google announced at Google I/O that Android 3.1 is rolling out beginning today.
Android 3.1 features enhancements to existing honeycomb features while also bringing some new things to the table. The features, as described by Google, include:
Open Accessory API. This new API provides a way for...
Introducing new ways to reach your customers on tablets
May 10, 2011, 12:35 pmWith more than 165 million tablets expected to ship over the next two years , tablets are becoming a popular device with engaged, tech-savvy consumers. So we're pleased to announce that we're developing new targeting options to help you better connect with this audience. To give you greater control over your AdWords ads, we're changing the way you...
PlayStation Network to Restore Matchmaking Soon?
May 10, 2011, 12:27 pmLast time Sony said that it would be rolling out "some services" of the PSN following April's massive attack and outage, it was last week and their timeline of "the next couple of days" proved to be inaccurate. The latest news does not come directly from Sony, however, as their latest official blog post came May 6th. Eurogamer is reporting that a...
Android Eats Apple
May 10, 2011, 12:27 pmGoogle I/O, the company's developer event opened with a shot at Apple. The shots at Apple are certainly commonplace these days, but it's rare for them to jump into it so quickly. During the intro to the opening keynote, Google's Vic Gundotra showed the above picture to the audience, before sending out Director of Android Product Management Hugo...
Weekly Search & Social News: 05/10/2011
May 10, 2011, 12:25 pmHello and welcome to another edition of ' 7 Days of Search and Social '. I hope this edition finds you well. Lead Story More Guidance from Google Right, yes, we did say that we weren't talking about that damned Asian bear anymore, but seems an abundance of bamboo is still flowing about the web and the damned things just keep on propagating. To...
PlayStation Network Back Up For Matchmaking Soon?
May 10, 2011, 12:12 pmLast time Sony said that it would be rolling out “some services” of the PSN following April’s massive attack and outage, it was last week and their timeline of “the next couple of days” proved to be inaccurate.
The latest news does not come directly from Sony, however, as their latest official blog post came May 6th. ...
Android Market Movie Rental Announced at Google I/O
May 10, 2011, 12:02 pmGoogle let the Android announcements fly at rapid fire pace today at Google I/O, and we'll be looking at them individually. You can see the Google Music news here. One of the announcements is the launch of movie rentals via the Android Market, which follows y esterday's news of expanded movie rentals from YouTube . There's a new movies tab in the...
Google Music Beta Like Pandora for Your Collection
May 10, 2011, 12:02 pmGoogle just announced Google Music beta at Google I/O. A Google Music service has been long-anticipated, but now it's finally come, though it may not be exactly what you were expecting. As you may know, Google has had some licensing issues with record labels, which is why this service is more about the music you already own. In fact, it's billed...
Google Map Maker Helps in South Sudan
May 10, 2011, 11:17 amFor those who don't keep track of international news, there's a new country about to be born: The Republic of South Sudan. This area, formerly a part of Sudan, will attain its independence on July 9th, 2011. But the fledgling nation is sure to face many restructures. Beyond having a poor existing infrastructure, the nation .
Turning Blogs Into Communities, Rustin Banks BlogFrog Interview
May 10, 2011, 11:11 amHi Rustin, tell me a little about yourself and your background. I'm the co-founder and CEO of BlogFrog. BlogFrog is a Boulder-based internet startup that turns blogs into communities. I got my start in online communities when I was 12 years old by hosting computer Bulletin Board Systems (BBS) out of my parent's closet. I have a Masters Degree in...
Sitting Down All Day Is Killing You
May 10, 2011, 11:11 amAs I type this, I am seated in my comfy leather chair. I'm sure that many of you who are reading this are also situated in some kind of seat. How long have you been sitting there? When is the last time you got up and took a stroll around the office? It is a fact that many people's jobs these days require them to spend a copious amount of time in...
Profit per Impression: A Better Metric for Ad Testing
May 10, 2011, 11:06 amAn alternate way to split test in paid search described in depth.
YouTube Goes Long: Adds 3,000 New Movie Titles for Rent
May 10, 2011, 11:04 am
YouTube has just added 3,000 new movie titles for rent in the U.S. At the same time, YouTube is also bolstering its investment in the content that's already being viewed by hundred of millions of people on YouTube. The 20,000+ YouTube partners -- folks like Machinima, Annoying Orange and Ryan Higa -- are producing original content for the web...
Senator Al Franken Champions Location Privacy
May 10, 2011, 10:56 amWhile location privacy in relation to mobile devices has been an issue worth observing for some time now, the explosion of the iPhone tracking software brought the subject to the forefront. What happens with these reams and reams of geodata mobile device users produce? How is this information used? These are just a couple of the concerns facing...
Ad Vision - Jeff Hayzlett, Celebrity CMO - Cannes Lions 2011
May 10, 2011, 10:56 amNumber 2 in our Ad Vision Series of interviews with digital experts in the advertising and marketing space. After interviewing Jeff back in February at SES London, I asked him another couple of questions about where the former Kodak CMO got his creative inspiration and, given his track record marketing cameras, what images he loved best. I love...
Can Skype Help Microsoft Beat Google?
May 10, 2011, 10:46 amYou've probably heard by now that Microsoft is buying Skype (pending regulatory approval). This is Microsoft's biggest acquisition to date at $8.5 billion, and Skype's second acquisition (it's already been bought and sold by eBay). Since Skype's release from eBay, it has been quite busy adding features and functionalities, and even making some...
Google Patent Reveals Clues about its Social Strategy
May 10, 2011, 10:46 amWith as much success as Google has had, it is somewhat surprising that it has not been very fortunate in the social media area. It has had many attempts that have either been shut down or consolidated into other efforts, but the company has made it clear that it is not giving up on social media. What do you think Google needs to do to be...
The Simple Sales Strategy that Boosts Your Bottom-Line
May 10, 2011, 10:30 amChoice is a good thing. Too much choice can be a bad thing. It can confuse customers and cause them to abandon your sales process early. So, what if you're selling several (or many) products or services? You know you want to make compelling offers , and that email is a great place to put those offers in front of your potential customers. But how...
Google Calendar Adds a Color Code Option
May 10, 2011, 10:10 amFor those unfamiliar with Google Calendar, here's a brief rundown of its capabilities. First, being attached to your Google account, the Google Calendar allows you access from any computer where you log in. You can also synchronize the Google Calendar with Android devices and, with a little extra effort, other smartphones or tablets. It's fairly .
Google Chrome 12 Beta Bids Adieu to Google Gears
May 10, 2011, 10:05 amGoogle rolled out Chrome 12 to beta May 9, loading up the build with better graphics by adding support for hardware-accelerated 3D CSS, and bolstering its Safe Browsing technology. The 3D CSS lets developers add 3D effects to Web content. Meanwhile, the fresh Safe Browsing release will still proect users from malware and phishing Websites, but now...
Huge BitTorrent Lawsuit Targets 23,000 "Expendables" Downloaders
May 10, 2011, 10:05 amUnited States Federal Judges are sending mixed messages when it comes to the legality of forcing ISPs to fork over customer information. Days after one District Court Judge rules against the right to subpoena ISPs, another has granted a motion allowing copyright infringement litigators the power to do just that. C'mon guys, you've gotta have a...
Engineer-speak' not
May 10, 2011, 10:00 amGoogle recently released, to an audience of skeptical marketers and webmasters, an updated explanation of its approach to content quality' breathtaking in its level of detail. While the cutting-edge cadre of algorithm-ponderers at the top of the SEO industry continue to plumb the depths of PageRank, Google shares stories of happy info-sharing...
Huge BitTorrent Lawsuit Targets 23,000 “Expendables” Downloaders
May 10, 2011, 9:53 amUnited States Federal Judges are sending mixed messages when it comes to the legality of forcing ISPs to fork over customer information.
Days after one District Court Judge rules against the right to subpoena ISPs, another has granted a motion allowing copyright infringement litigators the power to do just that.
C’mon guys, you’ve...
How to Use Advanced Segments in Google Analytics to Isolate SEO Problems [Tutorial]
May 10, 2011, 9:50 amIt's not unusual for me to get calls from prospective clients that are seeing declining SEO performance, and with little idea of why that is happening. They might see that traffic and conversion are down from organic search, but they simply don't know the categories of keywords that are being impacted, which pieces of content used to receive those...
Official Google advice: how to check if your contents pass Google's new quality requirements
May 10, 2011, 9:36 amGoogle has published some questions that will make it easier to find out if your content is good enough for Google's latest quality filter. Is your website okay or do you have to improve it?
Google Going Places With Local SMB Marketing Swag
May 10, 2011, 9:35 amLast week we spoke of the marketing efforts that Google is putting behind their Places offering in six test markets including Portland, Austin, Las Vegas, Madison (WI), Charlotte and San Diego. That post got quite a bit of attention simply because of the subject matter which is Google reaching out to, gulp, market their services. One part of that...
5 Often Surprisingly Overlooked SEO Tactics
May 10, 2011, 9:35 amOkay so you do a pretty good job at SEO. Your clients /employer seem to be happy with your work. Overall, you're happy with the results you get. Yet maybe you've asked yourself from time to time - "How can I go even further?" or "What are some possibly easy things I could be doing to go even further?" Or maybe you just figure it's time to go from...
Keep Your Website Content Unique: Battle The Pirates That Are Stealing Your Content
May 10, 2011, 9:19 amYou've worked hard to create some great content for your site. You've done all the right things. You've written original articles that are great for users and are optimized for excellent search engine placement. Everything seems fine until you start to do some searches to see exactly how well your content is performing. You look for a few of your...
PayPal Service Coming To Xbox Live
May 10, 2011, 9:19 amFor those of you who would like an additional method of purchasing on your Xbox Live account, Microsoft has apparently heard your calling, and will address your needs when the next XBL update occurs. Currently, the next update is scheduled for the 19th of May.
Currently, XBL subscribers use personal credit cards to buy points, which, in turn...
What's New in SEO for May 10, 2011
May 10, 2011, 9:09 amWe have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Sort by subject in Google Images When searching for images, it can sometimes be hard to find the right words to describe what you have in mind. To assist these kinds of...
Some Websites Hit by Panda Can't Buy Google AdWords Ads!
May 10, 2011, 9:06 amAaron Wall discusses an incident where a site effected by the Panda update is not allowed to partake in Google Adwords program.
Why Google's Music Cloud Service Will Be Dead on Arrival
May 10, 2011, 9:04 amDepending on how you look at this, I'm either stating the obvious or going out on a limb, when I say that Google's rumored new Google Music cloud service will be a dead man walking. Why? Here's the reason: Google is preparing to show off a new music service at tomorrow's I/O conference. And like Amazon's launch earlier this year, the company is...
Why Google’s Music Cloud Service Will Be Dead on Arrival
May 10, 2011, 8:49 amDepending on how you look at this, I’m either stating the obvious or going out on a limb, when I say that Google’s rumored new Google Music cloud service will be a dead man walking.
Why?
Here’s the reason:
Google is preparing to show off a new music service at tomorrow’s I/O conference. And like Amazon’s launch earlier this...
Foursquare Experiments With NFC at Google I/O
May 10, 2011, 8:34 amToday begins the 2011 Google I/O conference, which will bring thousands of developers to San Francisco to immerse themselves in the world of next gen applications. Foursquare has teamed up with Google at this year's conference to offer a look into what may well be the check-in of tomorrow. Foursquare and Google have worked together to allow...
AdWords: Yet Another Problem With Google's Panda Update
May 10, 2011, 8:29 amHit By Panda In a recent comment someone shared the fate of Patrick Jordan , owner of justanotheripadblog.com. Since the Panda update happened, some scraper websites (monetized by Google AdSense) have started outranking Patrick for his own content. Panda = No AdWords Soup for You Distraught with the traffic fall off, Patrick turned to AdWords to...
Chrome Beta Makes Big Additions
May 10, 2011, 8:24 amGoogle Chrome, the web browser from the famed search engine giant, is growing in popularity each year. In the U.S., Chrome recently breached past 10 percent market share, while their hold on the European market is even healthier. The browser has many major advantages that Google uses to sway potential browsers, but the primary areas .
Microsoft Buys Skype for $8.5 Billion in Cash
May 10, 2011, 7:59 amJust last week our own Cynthia Boris posted " Facebook to Buy Skype? Say It Ain't So! " Well, Cynthia, it ain't so but since the real buyer is Microsoft we'll have to see how you feel about that one. Microsoft has officially announced their purchase of Skype after the rumor mill had all but confirmed it late yesterday. The price was a rather...
Microsoft Buys Skype for $8.5 Billion
May 10, 2011, 7:59 amMicrosoft and Skype just announced that Microsoft is buying Skype for $8.5 billion in cash, and that the deal has already been approved by both boards of directors. Skype is being sold by an investment group led by Silver Lake , which acquired it from eBay. The group also consists of eBay International AG, CPP Investment Board, Joltid Limited in...
Interview with SEO Copywriting Certification Grad, Kellie Craft
May 10, 2011, 7:49 amSEO Copywriting Certification Grad, Kellie Craft Kellie has always had a passion for helping others. For years, she has volunteered at her daughter's school, writing monthly newsletters and articles for the newspaper, hoping the information she provided would be useful and helpful to others. After spending over 25 years in the corporate world, the...
Microsoft Making Company's Biggest Acquisition: Skype
May 10, 2011, 7:21 amThe Wall Street Journal reported Microsoft has offered $8.5 billion for Skype in a move that would be the biggest acquisition of the company's history.
"Microsoft Chief Executive Steve Ballmer, though, sees the Internet as an essential battleground for Microsoft, a company that still makes the vast bulk of its profits from Windows and Office...
Google Commercial Breaks Google's Terms of Service
May 10, 2011, 6:26 amWhen I asked Google about whether the “Dear Sophie” ad is actually against the Google TOS, a representative explained why it was exempt as follows, “This story is about a father who opens a Gmail account and uses the web to communicate with his daughter from birth into the future. This story is not about a parent opening a Gmail account for...
How to Measure SEO Success - Video Lesson
May 10, 2011, 6:17 amContrary to what many site owners believe, ranking well is not the end-all-be-all measurement of SEO success. While site owners should want to rank well, there are more important factors to take into consideration when measuring SEO ROI. Site traffic, bounce rate and conversion rate are just a few of these factors. Site owners that fail to take...
Getting big links from big media sites, the fundamentals
May 10, 2011, 5:47 amIn this post, I detail some of the fundamental tactics and knowledge from Public Relations about how big news rooms work, so you can significantly increase your ability to get those strong links from news websites. Photo creditThere are two factors that determine whether you get an awesome link from a newspaper: what the story is and who (and...
Visit Us at Internet World & Give Us a #highfiveseoptimise to Win a Panda!
May 10, 2011, 5:32 amIf you're at Internet World this week (today, Weds and Thurs) make sure you come and drop by our stand (E3056) to say hello! You'll also have a chance to win a panda by tweeting #highfiveseoptimise to us! We're also delighted to announce the winners of our free SMX London ticket giveaway as Hannah Rampton , Dom Hodgson and Rob Nicholson - congrats...
Case Study: Monster Uses 100-Percent Data Passback To Drive Deep Insights On Media For Partners
May 10, 2011, 4:36 amIn addition to running its well-known and successful online job site, Monster.com, Monster also helps its clients to place ads containing job listings across other sites via the Monster Career Ad Network product. And while it has long been clear that the Career Ad Network drives job seekers to its clients sites, it hasnt always been easy for...
Microsoft To Acquire Skype For $8.5 Billion
May 10, 2011, 3:12 amMicrosoft Corp. and Skype Global S.a r.l today announced that they have entered into a definitive agreement under which Microsoft will acquire Skype, the leading Internet communications company, for $8.5 billion in cash from the investor group led by Silver Lake. The agreement has been approved by the boards of directors of both Microsoft and...
5 Suggestions for Google Suggest
May 10, 2011, 2:48 amPosted by Rhea This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. I love using Google's Suggested Search feature for spell check and to find answers to nifty questions like...
Social Media Marketing Clean Up
May 10, 2011, 1:15 amHave you found yourself with a reputation management or social media disaster mess? Don't worry, these things happen to companies large and small. Social media is a new place and many businesses are still trying to learn the ropes and grasp the concepts in order to leverage the space to build their business. Do some companies take the wrong...
Microsoft to Announce Skype Acquisition
May 10, 2011, 12:41 amATD reports they expect the announcement about the closed deal early Tuesday morning. According to a source, Skype will be integrated into MS Windows Live, and the deal seems to have close ties to Nokia's approach to regain lost market shares in partnership with Microsoft.
The Rise of Group Buying : Bubble or Here to Stay?
May 9, 2011, 10:22 pmGiven the recent real estate bubble that put the economy on the brink of collapse, consumers are understandably worried about bubbles in the economy. Just because something seems like it's here to stay, doesn't necessarily mean that it won't burst at any time. The rise of group buying, however, is poised to redefine the way .
Ignore SEO, GoogleBot Will Sort it All Out for You
May 9, 2011, 9:11 pmHow to Handle Duplicate Content Here is a fun webmaster help video from March 10th of 2010, answering the following question: "If Google crawls 1,000 pages/day, Googlebot crawling many dupe content pages may slow down indexing of a large site. In that scenario, do you recommend blocking dupes using robots.txt or is using META ROBOTS...
New resource library in the Google AdWords Certification Program"continuing education and sales collateral right at your fingertips
May 9, 2011, 8:15 pmWe're pleased to announce the launch of a resource library in the Google AdWords Certification Program portal. We've developed this tool based on feedback from agencies and advertisers that they'd like a centralized place to access and download training materials, research, and resources to stay ahead of the digital curve and effectively adopt...
Google Wants Users To Confirm Business Listings
May 9, 2011, 7:20 pmDavid Mihm noted that Google Maps listings for businesses now include overlays asking if they are still operating, in the case of unclaimed or Places pages that may no longer be operating. Interesting they do not have a program to check if 0the phone number is working.
But this method of having users provide the answers is not a new one for...
Organizing An International Festival: The Back Story At IJF Perugia
May 9, 2011, 7:00 pmThough I am not a great fan of conferences and events (as I find them still utilizing old-fashioned delivery formats, which keep and increase the separation between audience and presenters) there are key factors that can make me become a most passionate event fan.
Photo credit: Mlenny Photography
Specifically:
Venue: The event is designed around...
Live online webinar on 'Advanced Optimisation for the Google Display Network'
May 9, 2011, 5:54 pmOn Wednesday, May 11th, we'll be holding a live and interactive webinar about optimising AdWords for the Google Display Network. The Google Display Network, which reaches over 70% of unique Internet users around the world, allows you to reach potential clients beyond search. It also has the advantage of reaching potential customers at different...
Is NYT Link Baiting With Link Outings?
May 9, 2011, 5:41 pmThe Friday prior to Mother's Day, the New York Times reported on the flower industry and link buying. The article titled "Trying to Game Google on 'Mother's Day Flowers'" was another in what now seems to be a regular column on major advertisers also using 'black hat' methods to game Google.
JC Penney's and Overstock had been previously...
The Five Best Things in Social
May 9, 2011, 5:39 pmLast week: Osama Web spike, Facebook bids for Skype, Empire Avenue,
Quora Greenlights Self-Promotion
May 9, 2011, 5:19 pmMarketers, start your engines! As of right now, Q&A site Quora has not only lifted their ban on self-promotion, they're actually encouraging it. The old policy said that content that was "primarily self-promotional" was prohibited. Here's why they changed the rule. Quora's key principle regarding content is that users should make the site a great...
Search News & Headlines Around the Web - May 9, 2011
May 9, 2011, 5:04 pmHere's a roundup of today's other search news and headlines from around the web.Click to read the rest of this post...
GoDaddy Brings Up the Elephant Ordeal in Press Release About Haiti Donations
May 9, 2011, 4:28 pmAs reported a few weeks ago, GoDaddy CEO Bob Parsons tweeted that the company was donating $500,000 to the charity Hope for Haiti , the second such donation it had made since the earthquake in Haiti in early 2010. Despite numerous charitable efforts from the company over the years, some critics suggested this was a PR move to aid in the brand's...
Charging Your Devices With Sound?
May 9, 2011, 4:13 pmHey, you guys wanna get blinded with some science? South Korean engineers have found a novel way to charge your mobile phone - noise. Basically what Dr. Sang-Woo Kim and his team has found is a way to convert sound waves into electricity. Their research at Sungkyunkwan University's institute of nanotechnology could be the first step in being able...
Google's New Search Layout Test: Borrowing From Blekko & DuckDuckGo?
May 9, 2011, 3:51 pmWhat seems to be a rather large test of a new Google search results layout caused a mixed reaction from users on Twitter and blogs over the weekend. The new looks don't seem all that new, especially if you've ever visited Blekko or DuckDuckGo, which both sport similar, though not identical, search layouts.Click to read the rest of this post...
...
YouTube Movie Rental Details
May 9, 2011, 3:43 pmIf YouTube wasn't serious about movie rentals before, it is now. Today, the company announced that it was expanding its movie offerings by about 3,000 new titles. While YouTube dropped the news a little while ago , they've now made more details available. "In addition to the hundreds of free movies available on the site since 2009, you will be...
Google Doodle Honors Roger Hargreaves
May 9, 2011, 3:07 pmToday is late author and illustrator Roger Hargreaves' birthday, and in honor of that fact Google has unveiled 16 new doodles, all of which are running today on the homepage. British-born Hargreaves is of course the beloved author of over one hundred children's books. His most famous books come from the Mr. Men and Little Miss series. The stories...
Should Digital Magazine Ads Cost Less Than the Print Equivalent?
May 9, 2011, 2:52 pmHearst, Time, Inc and now Conde Nast are all jumping on the digital train, with deals that allow subscribers to buy their most popular magazines on the iPad. Sports Illustrated , The New Yorker , O, the Oprah Magazine " it's a wide reach, but are readers ready to pass on tearing out articles in favor of a digital bookmark? Magazine publishers hope...
YouTube Adding 3,000 Movie Titles, Increasing Investment in Partner Content
May 9, 2011, 2:52 pmYouTube announced today that it is adding about 3,000 new movie titles for rent in the U.S. as well as some new original content from partners as part of the "future of video". The movie titles, the company says, will be accompanied by reviews and behind-the-scenes movie extras. "Whether it's short movie trailers, funny movie parodies or...
Blogger's Announcement of His Own Death Goes Viral
May 9, 2011, 2:02 pmReady to drop all that pessimism about the impact of the internet on relationships and communication? Penmachine.com is the blog of Derek Miller, a canadian renaissance man of sorts that began blogging about his battle with colorectal cancer in 2007. In 2010, he discovered that the cancer was terminal and posted "I expect it will probably kill me...
Website Siloing: An SEO Strategy For Optimal Results
May 9, 2011, 2:02 pmRelevancy in Google's eyes begins with strong content. Furthermore, that same content needs to be well structured. One of the best ways to inject positive results into your organic campaign, is to structure your website into a symmetrical organization - silo structuring . A disjointed website will many times wreak havoc and minimize the keyword...
An update on Google Video - Finding an easier way to migrate Google Video content to YouTube
May 9, 2011, 1:47 pm[Cross-posted on the Google Webmaster Blog ] Last week we sent an email to Google Video users letting them know we would be ending playbacks of Google Videos on April 29 and providing instructions on how to download videos currently hosted on the platform. Since then we've received feedback from you about making the migration off of Google Video...
New Google Chrome Ups the Ante on Visuals, Safety, & Privacy
May 9, 2011, 1:47 pmWith a standard six week release cycle, it's hardly big news when Google Chrome releases a new beta version. However, this time around is different, if only in the sheer magnitude of Chrome's upcoming changes. While new releases often include a generalized "things are faster and niftier" descriptor, this particular update will be adding a number...
Blogger’s Announcement of His Own Death Goes Viral
May 9, 2011, 1:46 pmReady to drop all that pessimism about the impact of the internet on relationships and communication?
Penmachine.com is the blog of Derek Miller, a canadian renaissance man of sorts that began blogging about his battle with colorectal cancer in 2007. In 2010, he discovered that the cancer was terminal and posted “I expect it will probably...
Drudge Report Sends More Traffic Than Facebook or Twitter to Some News Sites
May 9, 2011, 1:31 pmClearly, there's a great deal to be said for news curation. The Pew Research Center's Project for Excellence in Journalism is sharing some fascinating findings about web news consumption, through a study of audience stats provided by Nielsen . The study looked at how audiences get to, how long they stay at (per visit), how deep they go into, and...
Google Calendar Gets Simple Color-Coding
May 9, 2011, 1:16 pmThe Gmail team has released some news that has me a touch bitter: An organization system that I went through monumental effort to set up for myself not two months ago has now been made far, far simpler. That task is color-coding your Google Calendar, and is available now for all Gmail and Google Apps users. To use the new feature, simply click on...
WordPress SEO Plugin Integrates Linkdex
May 9, 2011, 12:56 pmWordPress SEO plugin is now augmented with Linkdex 's page optimization technology. Yes! As of May 9, 2011 , you can have seamless "SEO power" and insights at your fingertips when publishing from within WordPress. Let's define the power behind this integration: WordPress is the leading content management system (CMS) and blog software that's free....
Google Calendar Update Lets You Color Code Individual Events
May 9, 2011, 12:56 pm
While the ability to color code your calendars has always been a feature of Google Calendar, an update from Google now lets you color code individual events within Calendars. This feature had been on the wish list of many Calendar users for quite some time.Click to read the rest of this post...
Google I/O 2011!!1!
May 9, 2011, 12:46 pmThis week brings the Google I/O conference . That page has a QR code that lets you install the official Google I/O Android app for the conference. The conference has a ton of great talks scheduled. You can learn everything from "Building Aggressively Compatible Android Games" to "Cloud Robotics" to "Designing and Implementing Android UIs for...
Ad Vision - David Sable, CEO Y&R Brands - Cannes Lions 2011
May 9, 2011, 12:01 pmWelcome to the very first video in our series of interviews with leading lights in the digital marketing industry. Every weekday between now - when we're preparing for the first Ad Vision panel discussion at the Festival of Media in Montreux - and the start of the Cannes Lions International Festival of Creativity , we'll be showcasing the thoughts...
Microsoft Advertising Challenges Young Marketers to Think Beyond Brands at Cannes Lions
May 9, 2011, 11:51 amIn partnership with USA TODAY, the Cannes Lions Festival of Creativity and Microsoft Corporate Citizenship, the Microsoft Advertising team came up with a pretty cool marketing challenge: Invite U.S. marketers under 30 years of age to develop a winning marketing plan that focused on owned and earned media for a nonprofit doing important work in the...
Google I/O: countdown to the keynote kickoff
May 9, 2011, 11:40 am(Cross-posted on the Code Blog ) In less than 24 hours, we'll be kicking off Google I/O 2011 , our annual developer conference here in San Francisco. With more than 5,000 participants from 60 countries, including 110 sessions , 261 speakers and 152 Sandbox partners , this year's I/O will be the biggest one yet.
Helium Raises $10 Million After Being Victimized by Google Panda Update
May 9, 2011, 11:20 amHelium is showing that life can go on for victims of Google's Panda update . Helium is a user-generated content site, often compared to other known Panda victims like Demand Media, HubPages, Suite101, Associated Content, etc. Of course, Demand Media (now a publicly traded company) posted better-than expected earnings , but Helium has managed to...
Topix Integrates Blekko Search
May 9, 2011, 11:10 amTopix is one of the most established local news aggregators on the web. It's been around for over seven years and now has over 350,000 pages of news content from over 50,000 news sources. That's enough to pull in over thirteen million monthly visitors. It's a big deal for Blekko, then, that they've been given .
Angry Birds IPO To Come in Next Few Years
May 9, 2011, 11:05 amThe Finnish company that brought us the joy of hurling exploding black bomb-birds into crowned green pigs says they are eyeing an initial public offering within the next 3 to 4 years. Chief Marketing Officer Peter Vesterbacka said that although they may be listed in the next several years, the aren't in any hurry. As quoted at Reuters ,...
Roger Hargreaves' Characters Illustrated in 16 Google Doodles
May 9, 2011, 11:03 amGoogle is celebrating characters created by British children's book author and illustrator Roger Hargreaves, who today would have turned 76. The characters featured in Google's series of logos all come from two series of books written by Hargreaves -- "Mr. Men" and "Little Miss."
In case you missed it, reload Google enough times today and you'll...
The Ultimate Guide to Twitter Marketing
May 9, 2011, 10:50 amI've probably approached Twitter marketing in fifty different ways. And in an attempt to find the best way to go forward with my own marketing efforts on Twitter, I recently realized that I'd collected a fairly valuable list of killer resources along the way. Would you like to know how to start marketing your business on Twitter? How about more...
comScore Publishes White Paper on the Impact of Cookie Deletion on Website Audience Measurement in Latin America
May 9, 2011, 10:50 amcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its white paper, The Impact of Cookie Deletion on Site-Server and Ad-Server Metrics in Latin America: An Empirical comScore Study. The study addresses the key sources of discrepancy between server-based and panel-based data and reveals that cookie deletion can...
Defacing Andrew Bynum's Facebook Page
May 9, 2011, 10:35 amPerhaps this is old hat, but if you haven't seen it, it's new to you. Normally, when the thought of defacing Internet profiles come to mind, one looks to Wikipedia for the fallout; but now, perhaps we should look to Facebook whenever the subject is brought up. Just ask Andrew Bynum of the Los Angeles Lakers. During the deciding game of the Dallas...
Defacing Andrew Bynum’s Facebook Page
May 9, 2011, 10:26 amPerhaps this is old hat, but if you haven’t seen it, it’s new to you. Normally, when the thought of defacing Internet profiles come to mind, one looks to Wikipedia for the fallout; but now, perhaps we should look to Facebook whenever the subject is brought up.
Just ask Andrew Bynum of the Los Angeles Lakers. During the deciding game...
Don't Expect a Lot of eHow Content to Be Removed from YouTube
May 9, 2011, 10:20 amDemand Media shared with WebProNews, some further insights into its content strategy on the video side of things. In light of the recent discussions surrounding Google's Panda update, and its impacts on YouTube and Demand Media , we thought it would be worth taking a closer look at the relationship these enormous web entities have with one...
Coldwell Banker on How Online Video and the iPad is Powering its Business
May 9, 2011, 10:17 amMake no mistake about it. As the cost of producing quality video goes down (to zero in some case, when it's user generated) this medium will become a crucial weapon in the online marketing arsenal.
Google Gives Gmail Contacts a Boost
May 9, 2011, 10:04 amHow many people do you think you've emailed over the course of the last year? How about over the last two years, or even since you established your account? If you're a Gmail user, there's actually a simple way to check that information: your contacts. Gmail, unlike many other free webmail services, automatically stores the .
PlayStation Network Hackers to Get a Bounty on Their Heads?
May 9, 2011, 9:59 amIt looks like Sony might just be as clueless about the PSN attacks as they say they are. All Things Digital is reporting that their sources say that Sony is debating the pros and cons of issuing a reward for information that leads to the arrest an prosecution of the hackers responsible for the PSN shutdown which began on April 19th. From All...
15 Must See Interactive Youtube Ads
May 9, 2011, 9:53 am
Many businesses are already experimenting with interactive video and some have got considerable success. That inspired me to pick out the best 15 “must-see” interactive Youtube ads. Some of them are produced with a huge budget, some of them for nothing at all.
Don’t Expect a Lot of eHow Content to Be Removed from YouTube
May 9, 2011, 9:49 amDemand Media shared with WebProNews, some further insights into its content strategy on the video side of things. In light of the recent discussions surrounding Google’s Panda update, and its impacts on YouTube and Demand Media, we thought it would be worth taking a closer look at the relationship these enormous web entities have with one...
Wicked Smart Interview with Ann Handley of MarketingProfs
May 9, 2011, 9:34 amIf you're looking for one of the most influential and "wicked smart" voices in online marketing, Ann Handley is an easy conclusion. Add a sense of humor and brilliant writing skills and she's easily #1 in my book. A journalist and co-founder of ClickZ, you're more likely to know Ann as the Chief Content Officer for the wildly popular...
All Apple, All The Time
May 9, 2011, 9:29 amClearly, it's Steve Jobs' world and we all are just living in his touch-screen-based, iTunes-driven, Cult-of-Mac world. Whether it's the Chinese are fighting over the iPad 2, or people leaving their laptops and home computers aside in favor of tablet environments, or Apple being named the world's most valuable brand, the mobile computing device...
Facebook 'shaping the way news is read'
May 9, 2011, 9:20 amSocial networking site Facebook is influencing what news gets read online as people use it to share and recommend content, new research shows.
The study on the flow of traffic to the web's 25 largest news destinations was released today by the Pew Research Centre's Project for Excellence in Journalism.
Justin Bieber's Manager, Who Was Arrested for Not Tweeting, Strikes Plea Deal
May 9, 2011, 8:43 amRemember when Justin Bieber's manager was arrested for not tweeting quickly enough? Let me refresh your memory. Back in November of 2009, Bieber was scheduled to have an autograph signing in a Long Island mall. About three times more people than expected showed up, creating what authorities deemed to be an unsafe environment. A record label exec,...
PlayStation Network Down Until May 31st?
May 9, 2011, 8:43 amAccording to a Tokyo-based Sony spokesman, the PlayStation Network and Qriocity services may not get a full reboot until May 31st. Shigenori Yoshida told Bloomberg that Sony is currently uncertain when they can begin to restore services. He says that a rough plan to restart the services fully by May 31st "remains unchanged." So what will come back...
Social Media Event Case Study: NYS Interactive Ethics Forum
May 9, 2011, 8:43 amThis past week, NY State Democrats held their first ever Interactive Ethics Forum. In it, they took questions from twitter users, Facebook fans, as well as questions via email in order to get the every day citizen's concerns on the topic of Ethics Reform in NY State. While I'm not normally a political person, I found the idea of this kind of forum...
6 Traits of a Lazy Link Builder
May 9, 2011, 8:43 amIf you've ever tried building links to your site , you'll have some idea how difficult they can be to acquire. People are always trying to find quick, easier ways to build links. People are creating services to save you and them time when building links. But this is not the way to go about acquiring relevant, high-quality inbound links. You want...
Justin Bieber’s Manager, Who Was Arrested for Not Tweeting, Strikes Plea Deal
May 9, 2011, 8:34 amRemember when Justin Bieber’s manager was arrested for not tweeting quickly enough? Let me refresh your memory. Back in November of 2009, Bieber was scheduled to have an autograph signing in a Long Island mall. About three times more people than expected showed up, creating what authorities deemed to be an unsafe environment.
A record label...
Google Explains Why They Trust the Mainstream Media (Aaron pwns Amit)
May 9, 2011, 8:30 amFrom the page: Google's Amit Singhal offered more "clarity" into Google's approach with the Panda update. However I am not convinced that any clarity was actually added, and I think a lot of the questions they ask are to a degree even a bit wrong-headed.
Blogger Gets Big May Updates
May 9, 2011, 8:18 amMay 5th is Cinco de Mayo, a day for celebration of independence, democracy, Mexican heritage, and new Blogger updates. Google's blogging service, Blogger, made some major upgrades on May 5th, and users can take advantage of those features starting immediately. They include bug fixes, geo-location tagging, and a new interface for image and video...
Google Top News Site Traffic Influencer
May 9, 2011, 8:13 amHere at Marketing Pilgrim we like Pew studies. They are among the few that seem to be less about promotion and more about finding out the truth. The latest study, Navigating News Online , shows that Google is still the top influencer for news sites. What is interesting to note though is that while it is still far behind, Facebook is making its...
GrouponLive Ticket Deals Announced
May 9, 2011, 8:13 amImagine you can get a discounted ticket for the hottest show in town. Now pinch yourself and wake up from the dream you are having. The top concert promoter LiveNation and Groupon are teaming up to offer GrouponLive to offer deals on tickets for sports, concerts and other events. By reading the press reports it's easy to imagine that tickets will...
Organic Search Traffic Brings Qualified Traffic! A Local Story
May 9, 2011, 8:13 amFor the last year or so, I have done some very simple optimization for a local electrician with the goal in mind that he could get a couple more leads in this tough economic time. This client never had a website and was the typical "yellow page" advertising tradesman. One day when discussing the economy and gas prices we talked about SEO and the...
3 ways to save money on SEO copywriting
May 9, 2011, 7:17 amGreetings! In today's Q&A video post, Heather addresses the question: how can I save money on SEO copywriting services? You may have noticed that truly professional SEO copywriting isn't cheap. You do get what you pay for. So the challenge is if you want to build out really good content for your site, you're looking at either: A) learning how to...
Consumers Still Wary of Location Based Services
May 9, 2011, 7:12 amThe location based services market is growing but there are still hurdles to overcome including privacy concerns. It appears as if there have been enough scary stories in the press to make people a little nervous about whether joining the location game is worth the effort.
Google Instant Previews Now Include Flash Content
May 9, 2011, 7:01 am
Google Instant Previews will now include Adobe Flash objects and other rich content. Previously, Flash components were represented as a little icon in the shape of a puzzle piece.Click to read the rest of this post...
Automated Query Banning by Google
May 9, 2011, 5:30 am"I have a tool that I developed which is browser based and queries Google for allinanchor, allintext and allintitle for the top ten SERP results for a given keyword. For the last five years it has worked fine but Google is now getting more aggressive and banning my IPs almost immediately. I have tried private proxies, using delays with the...
Moving in real time
May 9, 2011, 3:14 amSocial media has made governments that fail to co-produce, engage and deliver services with their citizens an endangered species. Rob O'Brien spoke to Zachary Tumin of Harvard University's Kennedy School of Government, about the importance of collaborating online and the changing paradigm of engagement. "Some of the essential elements of the...
More "Panda" Update Information Starting to Come Out
May 9, 2011, 1:59 amPosted by MikeCP On Friday, Google posted an update on its Webmaster Central blog entitled " Providing More Guidance on Building High-Quality Sites ". The piece expands on much of what Google has said about the Panda update since its original release on February 24th. In public statements about the Panda update, Google has referenced a number of...
Build Your Personal Online Brand with SEO
May 9, 2011, 1:18 amIf you work in any kind of consulting position, regardless of industry, you know that you are basically selling yourself- your experience, you skills, your knowledge and your reputation. All of those factors contribute to your value as a consultant and are what are going to convince a company to hire you, either on a project-by-project basis or...
Google Social Strategy Staying Home for I/O
May 8, 2011, 11:22 pmGoogle won't release any social-oriented products at Google I/O this week, confirmed several top tech blogs, which is pretty much blows my theory from months ago out of the water. Google +1 was launched in March and I truly didn't expect to see it released before I/O. We were all wrong. Apparently we will see what the +1 button will look like for...
FREE adExcellence Accreditation Available Now Through June 30th, 2011!
May 8, 2011, 6:04 pmAre you ready to become a certified adCenter expert and adExcellence member? Dont want to pay the accreditation fee? If you answered yes to both of these questions, youve come to the right place! Microsoft adExcellence gives you the training and resources you need to become an expert and get the most out of Microsoft adCenter. Upon earning...
Mother's Day: A Guide to Facebook for Moms
May 8, 2011, 4:00 pmAt the risk of a backlash from the web community, what follows is a simple guide to Facebook for Moms. If you are an experienced Facebook user, then i urge you to read the reasons why I think this is an important post to write (a big part of the issues the older generation experience with Facebook is that they simply do not know where the buttons...
Search Engineering at Google
May 8, 2011, 3:53 pmI'm always a fan of Googlers doing more communication and more videos, so when some fellow search quality folks made a video about working at Google, I said I'd be happy to post it: You can find out more info and apply to be a search engineer at Google if you're interested.
Mother's Day in 2011: Give Some Thought To Baby-boomers Divided by Digital
May 8, 2011, 3:43 pmHappy Mother's day! You might be have a special day planned for your Mom, or, if not, today is the day you absolutely have to call her. No excuses. Yet, the obligatory phone-call might seem a little odd in this age of video-calling with Skype and always-on social updates of Facebook. Let's not even discuss Twitter. I would guess that 99.9% of Moms...
Optimizing Page Speed - Actionable Tips For SEOs and Web Developers
May 8, 2011, 2:27 pmPosted by edbaxter This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. As I'm sure many of you well know, page speed has become a factor for ranking in the search engines....
London 2012 Ticket site receive 13 times more traffic than Ticketmaster
May 8, 2011, 12:21 pmThe deadline for UK applicants to order tickets for the London 2012 Olympics was supposed to pass at midnight last night (26 April) but such was the overwhelming demand for tickets that the organisers were forced to extend the deadline by an extra hour to accommodate the surge in visits to the official ticket website. Monitoring traffic to the...
Google News and the Death of Bin Laden
May 8, 2011, 10:30 amGoogle News has become one of the most widely used and recognized ways to search through web stories that are fresh off the presses. That may be partially due to the overall popularity of Google and the fact that Google provides some news stories on its SERP for about one in six queries. But Google News was not a part of the original game plan for...
See us at Internet World, SMX London, SAScon & a4uexpo Europe!
May 8, 2011, 7:13 amThe next few weeks are looking very busy here at SEOptimise, but it's a great chance for you to come and see us exhibit and speak at major internet marketing events across the UK and Europe! Here's where we'll be over the coming weeks: Internet World - 10-12 May 2011 We're exhibiting at Internet World this week (Tues to Thurs) - so come and visit...
Google AdSense Alternative? Lijit Thinks So.
May 8, 2011, 6:17 amNot surprisingly, many businesses use Google's AdSense platform to make money. It has given many publishers a tried-and-true monetization model to fall back on, so they can focus on the editorial side of the business. For Google AdSense users, does it meet your expectations? Let us know why or why not. Although Google has been very successful with...
How Brands Became Hardwired/coded in Google's SERPs
May 8, 2011, 4:41 amIn October of 2008 Eric Schmidt announced that SEO was about to get really ugly for anyone who doesn't own a brand. He didn't word it that way though. Rather, he stated "Brands are how you sort out the cesspool. Brand affinity is clearly hard wired. It is so fundamental to human existence that it's not going away. It must have a genetic...
Google's Mother's Day Doodle for 2011
May 8, 2011, 2:55 amNow, in the first few hours of Mother's Day, I'm already thinking about my mom - wondering what the plans are for tomorrow (my family informs me about holiday parties with roughly 40 minutes of notice), hoping that the gift I chipped in on with my little sister will bring an appropriate smile to my mother's face, and wondering if there's anything...
Moms at Google Give Mother's Day Advice
May 8, 2011, 2:05 amGoogle has one of the more diverse employee-bases. Beyond having over 200 offices around the world, the female-malenratio on Google's staff is more balanced than what's so often seen in corporate America. Many of those female employees also double in another important job: being a mother. The various Moms at Google are undoubtedly some of the more...
Mother's Day 2011 Google Doodle: A Flower for Moms
May 8, 2011, 12:09 amHappy Mother's Day to Moms everywhere! Just as Google has done for the past 10 years, a Google Doodle has been posted in numerous countries today around the world that are celebrating mothers, including Australia, New Zealand, India, and many more.
Click to read the rest of this post...
Link Development TacticsTo Compete With Link Buyers
May 7, 2011, 10:17 pmWebmasterWorld Members review tactics to compete effectively with link buyers.
Google's Blogger Gets Geo-Location and More
May 7, 2011, 9:42 pmWith over 10 million users, Blogger is significantly more popular than WordPress, the second on the scale of in-demand blog-hosting services. That may be because Blogger was established well before Google purchased the company, earning the early trust of the blogosphere. However, it may also be the frequent feature updates that can be blamed for...
Google Panda Update – Google’s Content Guidence and Jim’s Take.
May 7, 2011, 9:27 pmAnother Panda Round: Jim B. breaks down the recent comments from Google re: Panda as only Jim can!
Questioning Amit Singhal's Questions
May 7, 2011, 9:22 pmGoogle's Amit Singhal offered more "clarity" into Google's approach with the Panda update . However I am not convinced that any clarity was actually added, and I think a lot of the questions they ask are to a degree even a bit wrong-headed. Would you trust the information presented in this article? Sounds like this is all about promoting perceived...
Google's Gmail Extends Contact Limit to 25k
May 7, 2011, 9:06 pmGmail is still just the third most popular free webmail service (the top two are Yahoo Mail, with about 70 million users, and Hotmail, with about 45 million users; Gmail has about 25 million). However, those who use the service tend to be devoted - sometimes even fanatical. That's due to the large number of features that Gmail includes that other...
Blekko Search Powers Topix
May 7, 2011, 8:51 pmBlekko hasn't been getting the same degree of media attention that it did in the anti-Google-spam blitz early this year. However,Blekko has continued its unique style of promotion which includes killing spam with as much ruthless violence as your average Bond villain, giving away free stuff (including t-shirts), and developing a strong base of web...
Search Week in Review for May 7, 2011
May 7, 2011, 12:04 pmHere's a recap of this week's columns and news stories for the week of May 1 to 7, as reported by Search Engine Watch.Click to read the rest of this post...
Festival of Media Global 2011: Getting some big thinkers together for Microsoft Advertising's Ad Vision Series
May 7, 2011, 6:58 amHeading to Switzerland this weekend we're looking forward to celebrating the best in creative media thinking and strategy together with exploring emerging media opportunities at the The Festival of Media this Sunday 8 th May to Tuesday 10 th May. The event originally starting as The Venice Festival of Media in 2006 is moving this year from...
8 ways to deal with negative comments in online communities
May 7, 2011, 5:44 amHow do you respond to a negative comment in an online community, on Facebook? Shut the Page down, ban the commenter, suck up to them? How about a bitchy tweet on Twitter? Fight with them? Ignore them? Promise to do better? Many social media guidelines have a one-size-fits-all approach when it comes to addressing negative criticism in social...
Is the State of the News Industry “Pathetic”?
May 7, 2011, 5:19 amMashable founder Pete Cashmore tweeted that Monday was the biggest traffic day ever for the publication (in terms of unique visitors. Clearly, it stands to reason that the death of Osama bin Laden and the site’s tendency to show up high in Google search results played a role in this.
If you look at Mashable’s topic page for Osama bin...
Paid Link Outing - Trying to Game Google on ‘Mother’s Day Flowers’
May 7, 2011, 4:39 amInternet marketing experts say Teleflora, FTD, 1800Flowers.com and ProFlowers are trying to elevate their Web sites in search results with a strategy that violates Google’s guidelines. The flower companies deny it. But all four have links on Web sites that are riddled with paid links, many of which include phrases like “mothers day...
Google Testing New Linkless SERP's Layout
May 7, 2011, 4:33 amLinks no longer underlined in tests.
Google Panda Algorithm Exploit Uncovered
May 7, 2011, 2:31 amIn the Manufacturing Consent DVD a newspaper executive highlighted that they liked to have a 60/40 ratio between ads and content. Google says that if over half your page's content is ads then your pages are of insufficient value .
Cup of Joe: Social Media ROI? Think Again Genius!
May 6, 2011, 11:13 pmRepeat after me: Social media marketing is not advertising. Social media marketing is not advertising. Social media marketing is not advertising. I can already here some of you getting warmed up for the comments, so let me say this. Yes, in social media you can buy advertising. But social media in itself is not advertising. If we can all agree on...
Google Updates and SERP Changes - May 2011
May 6, 2011, 10:24 pmWebmasterWorld's monthly SERP monitoring and update thread for May 2011
The Iconic Situation Room Photo
May 6, 2011, 7:06 pmby Mike Krumboltz The death of Osama bin Laden was an event that affected billions of people in one way or another. Before the news was made public, a very select group of people were watching the top secret military operation unfold from the White House Situation Room. A single photo that captured the incredible tension in the room quickly became...
Google: Ask Yourself These 23 Questions if Panda Impacted Your Website
May 6, 2011, 4:42 pmGoogle has had very little to say to hurting webmasters who saw their rankings tank overnight due to Google's rollout of the Panda Update. Many of these webmasters have depended on traffic from Google to pay mortgages and feed their families -- and many sites were forced to lay off staff and no doubt others have just shut down.
Previously, beyond...
Search News & Headlines Around the Web - May 6, 2011
May 6, 2011, 4:30 pmHere's a roundup of today's other search news and headlines from around the web.Click to read the rest of this post...
Book Recommendation Site Bookish to Launch this Summer
May 6, 2011, 4:09 pmUpcoming site Bookish wants to be the digital destination for readers of all types - casual to diehard. Today, the new site was announced as a joint venture between AOL Huffington Post Media Group and three major publishers - Hachette, Penguin and Simon & Schuster. It looks as though one of the main, if not THE main function of Bookish will be a...
Google Panda Update: New Advice Directly From Google
May 6, 2011, 4:09 pmGoogle's Panda update left a slew of victims in the wake of its warpath (the war, of course being on shallow and low-quality content). While Google has dropped some hints here and there on its philosophies for what it considers to be low quality, the company has now been clearer than ever as to what it's looking at. "Some publishers have fixated...
Google: Ask Yourself These 24 Questions if Panda Impacted Your Website
May 6, 2011, 3:59 pmGoogle has had very little to say to hurting webmasters who saw their rankings tank overnight due to Google's rollout of the Panda Update. Many of these webmasters have depended on traffic from Google to pay mortgages and feed their families - and many sites were forced to lay off staff and no doubt others have just shut down. Previously, beyond...
Microsoft adCenter Getting Some New Local Features
May 6, 2011, 3:18 pmMicrosoft adCenter plans to launch new local features for Bing in the U.S. aimed at helping businesses reach local audiences. These include radius targeting for search ads, new local search ad attributes, and "Bing VIsion". "These new mobile local ad offerings build off of the momentum generated from the recent Bing Business Portal and Bing Mobile...
Are You a Social Expressionista or an Alpha Trendsetter?
May 6, 2011, 3:18 pmAccording to AOL, a social expressionista "defines herself as using the web to connect with others and to express her views, her art, and her projects." Sounds like a great person for marketers to hook up with, unfortunately, says eMarketer, only 8% of women online fall into this category so you're going to have to stand in line to get your shot....
41% of Malaysians Access The Internet With Strong Smartphone Use
May 6, 2011, 3:08 pmNielsen reports that 41% of Malaysians accessed the Internet in 2010, a 15% increase over the previous year. People in the younder ranges of 20-24 were the highest users with 57% of them using the internet for just over 22 hours per week. Malaysians primarily use social networking sites with 71% keeping in touch with friends and family via these...
FCC Asked to Investigate Data Caps
May 6, 2011, 3:03 pmIt is possible that the Osama Bin Laden media obsession has caused you to miss this little tidbit, but on Monday AT&T officially killed uncapped internet . The much talked-about data limitations officially went into effect without too much backlash hitting the interwebs. As a quick reminder, AT&T DSL customers will now be charged penalties for...
Kentucky Derby Most "Buzzed" About Of Triple Crown
May 6, 2011, 3:03 pmIt's almost the first Saturday in May in Kentucky, which means one thing and one thing only: Horse racing is king for a day. The first leg of horse racing's Triple Crown takes place tomorrow as the Kentucky Derby prepares to run for the 137th time. Essentially, it's an all-day party in Louisville, one that's filled with celebrities, exotic hats,...
Kentucky Derby Most “Buzzed” About Of Triple Crown
May 6, 2011, 2:59 pmIt’s almost the first Saturday in May in Kentucky, which means one thing and one thing only: Horse racing is king for a day. The first leg of horse racing’s Triple Crown takes place tomorrow as the Kentucky Derby prepares to run for the 137th time. Essentially, it’s an all-day party in Louisville, one that’s filled with...
Google Analytics Adds Site Speed Report
May 6, 2011, 2:53 pmWe learned last year that site speed is a ranking factor . Back in March, Google released page speed in Google Developer Tools . Now, Google has released a Site Speed report in Google Analytics. The Site Speed area can only been seen using the new Google Analytics (GA), and only if you turn it on. You'll find it located under the Content heading....
150,000 Osama bin Laden Links Spanning Just 5 Days, Courtesy of Google News
May 6, 2011, 2:48 pmGoogle has an interesting post on the Google News blog today, talking about how far Google News has come since 9/11. It has indeed come quite a long way. Actually Google News was "born in the aftermath" of the tragedy, as Google News Founder and Head Krishna Bharat points out. "At Google we realized that our ability to display links to the...
McCartney's Fiancée in Focus
May 6, 2011, 2:38 pmby Mike Krumboltz He loves her, yeah, yeah yeah. Paul McCartney is getting married. The Beatles legend recently announced his engagement to New York businesswoman Nancy Shevell. The news was first published in People magazine , which quoted an unidentified source. McCartney's publicist later confirmed the report. Almost immediately, online...
Prices Are Up But Consumer Spending Isn't
May 6, 2011, 2:33 pmMy gas station and my grocery store are in cahoots. They both keep inching up prices, waiting to see which one will bankrupt me first. Well, forget it, boys. Like many other American's I'm finding new ways to get what I need without spending more than I was before. Gallup's newest poll shows that even though the cost of living has increased,...
Firefox Stands Up For MafiaaFire Redirector
May 6, 2011, 2:18 pmAs many of you know, The Department of Homeland Security, besides protecting the safety of our homeland as the name implies, is also in the habit of defending web domain seizures conducted by ICE. While the reason why these two entities are for any reason involved in the policing of anything to do with the Internet remains a mystery, it's clear...
Prices Are Up But Consumer Spending Isn’t
May 6, 2011, 2:18 pmMy gas station and my grocery store are in cahoots. They both keep inching up prices, waiting to see which one will bankrupt me first. Well, forget it, boys. Like many other American’s I’m finding new ways to get what I need without spending more than I was before.
Gallup’s newest poll shows that even though the cost of living...
True Tale of Horse Whisperer Catching Buzz
May 6, 2011, 2:08 pmby Claudine Zap The real-life horse whisperer who inspired the 1998 fictional movie " The Horse Whisperer " is now the star of his own film. Called "Buck," the documentary follows the life of the cowboy-philosopher Buck Brannaman , as he works his magic with horses and their owners. (And yes, Robert Redford even appears.) The movie was directed by...
FREE adExcellence accreditation is now available!
May 6, 2011, 1:58 pmAre you ready to become a certified adCenter expert and adExcellence member? Dont want to pay the accreditation fee? If you answered yes to both of these questions, youve come to the right place er post! Microsoft adExcellence gives you the training and resources you need to become an expert and get the most out of Microsoft adCenter. Upon...
Google Instant Previews Now Support Flash
May 6, 2011, 1:17 pmBack in November, Google launched its Instant Previews feature for search results, which allow users to view a preview of a site before actually clicking on it to visit it. I’m curious as to how often these actually get used, considering it still requires you to click to see the preview, and is just as easy (if not easier) to click the...
comScore Reports March 2011 U.S. Mobile Subscriber Market Share
May 6, 2011, 12:57 pmcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending March 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset...
Tips for Marketing to Moms Online During "Me Time"
May 6, 2011, 11:59 amThe VP of Shine shares insights into how moms relax in the digital age, and tips for reaching moms at the right time with the right message.
Jerry Seinfeld Launches Comedy Website
May 6, 2011, 11:49 amIn an attempt to bring some of his own favorite bits to the interwebs, comedy legend Jerry Seinfeld has launched jerryseinfeld.com . The site, which went live this morning, is set up in an interesting way. Each day three video clips will be posted and removed in 24 hours. Three new clips will then appear. This carousel approach prevents binging on...
Yahoo! Search Trends: Mother's Day - Mom's Want MORE Than Flowers and Breakfast in Bed
May 6, 2011, 11:49 amMother's Day Trends: Mom's Want MORE Than Flowers and Breakfast in Bed Who says we didn't raise them well? Both sons and daughters have been prepping to celebrate their Mother's since mid-April, but truth be told, females tend to be more conscientious in preparing for the occasion with 62% of searches on Yahoo! for "mother's day" in the past 30...
The World of Paid Search: A Step by Step Series
May 6, 2011, 11:34 amHere at adCenter HQ, we know that the world of Paid Search can be a daunting and intimidating place. Filled with confusing acronyms (CTR, PPC, ROI), complicated technology and mind-boggling concepts, it can be enough to make you slam your laptop shut and commission another magazine ad instead. But doing that can mean your business missing out on...
Yahoo! Search Trends: Mother's Day
May 6, 2011, 11:34 amMother's Day Trends: Mom's Want MORE Than Flowers and Breakfast in Bed Who says we didn't raise them well? Both sons and daughters have been prepping to celebrate their Mother's since mid-April, but truth be told, females tend to be more conscientious in preparing for the occasion with 62% of searches on Yahoo! for "mother's day" in the past 30...
Google Search Volume Around the Globe, Visualized
May 6, 2011, 11:28 amGoogle has released Search Globe, a Chrome experiment that breaks down a 24-hour period of global searches. With a click of your mouse, you can spin the globe and see which countries have the most searches with protruding bars in a variety of colors, each color representing different languages (e.g., blue for English, orange for Spanish).Click to...
Osama bin Laden Death Drives Massive Traffic for News Sites
May 6, 2011, 11:03 amObviously the Osama bin Laden news drove (and continues to drive) a massive amount of news coverage from all sorts of publications. Coverage from tech blogs has taken some criticism this week, as Mashable announced a record number of unique visitors (more on our position on this debate here ), but altogether, daily visits to news and media sites...
Google Makes Interactive Bolder Boulder Race Map
May 6, 2011, 10:58 amIf you're in or near Colorado on May 30th this year, and you're the athletic sort, you may want to consider running the Bolder Boulder 10k marathon. As one of the U.S. marathons with the highest participation (2010 saw over 50,000 participants), the marathon has gained a lot of attention and sponsors. One of the .
So You Wanna Throw A Twitter Party? Here’s How
May 6, 2011, 10:52 amLisa Barone does it again. This blog post is fantastic for not only learning what a "Twitter Party" is, but how to successfully pull one off!
Twitter Promotes Mother's Day
May 6, 2011, 10:48 amMother's Day is this Sunday, April 8th. Twitter is promoting an interesting gift you can give her - the gift of social media. From the Twitter blog : When you're hanging with your mom this Mother's Day, try teaching her a thing or two about Twitter'moms on Twitter are like moms in real life: fun, funny, caring, adorable and engaging. It'll bring...
Twitter Promotes Mother’s Day
May 6, 2011, 10:44 amMother’s Day is this Sunday, April 8th. Twitter is promoting an interesting gift you can give her – the gift of social media.
From the Twitter blog:
When you’re hanging with your mom this Mother’s Day, try teaching her a thing or two about Twitter…moms on Twitter are like moms in real life: fun, funny, caring, adorable and...
Is the Online Gold Rush Over?
May 6, 2011, 10:33 amAt the height of the great Gold Rush of 1896 , the population in the arctic Klondike region suddenly swelled to 40,000 souls. The promise of incredible wealth (and more than that, a legendary adventure) was too compelling to ignore. Kind of sounds like the web 1.0 and 2.0 booms. With little more than a great idea, a few bucks for hosting, and some...
Where Can Social Media Marketing Take Your Career?
May 6, 2011, 10:18 amSearch Google for " social media consultant " or " social media expert " and you'll find millions of search results. I've been in the online marketing game since 1997 and I don't think I've ever seen such an emergence of expertise out of the blue. Web design in the late nineties and SEO in early 2000â²s was close, but social media as a career...
Google Business Photos - Google Focuses on the Small Business (Chains Not Included)
May 6, 2011, 10:13 amLast year, Google started going around taking pictures of the inside of stores , for what seemed like the indoor equivalent of Street View for businesses. Google has now announced the product around this, which it is calling Google Business Photos . "That's kind of what it is," Google's Marissa Mayer said in an interview , about the product being...
Google Business Photos – Google Focuses on the Small Business (Chains Not Included)
May 6, 2011, 10:02 amLast year, Google started going around taking pictures of the inside of stores, for what seemed like the indoor equivalent of Street View for businesses. Google has now announced the product around this, which it is calling Google Business Photos.
“That’s kind of what it is,” Google’s Marissa Mayer said in an interview,...
Google Business Photos Front and Center of Local Strategy
May 6, 2011, 9:58 amGoogle has been mostly quiet in this first week of May leading up to the big bangs it will announce at Google I/O May 10 and May 11 (think Chrome OS netbook and Android stuff). However, Google's Marissa Mayer, vice president of local product management, unveiled Google Business Photos at the Social-Loco conference in San Francisco May 5. Mayer...
Facebook Tweaks @ Mentions
May 6, 2011, 9:43 amThe @ mention of friends or pages on Facebook has been a success since it debuted in 2009. People inherently like to include others in their communications, and tagging a friend is the surest way to make sure that they see the post. But the problem with mentions is that they can feel clunky, and can unnecessarily lengthen a post. Nobody wants to...
Google Panda Algorithm Update (And Related Stories) - A Roundup
May 6, 2011, 9:27 amWe've been covering a Google's Panda Algorithm update a lot since its initial launch (in some ways even before its launch). We thought it might be useful for some to provide something of a round-up of coverage as a one stop shop for those looking to learn more about the algorithm update, its impact on websites, and related stories. So here is a...
Bing Adds Travel Wish List
May 6, 2011, 9:22 amHow is it possible for a search engine like Bing to fight against a monolithic power like Google? Why, that's simple! After stealing away Yahoo (who now hands all their search and search advertising features over to Microsoft), you just specialize in a few critical but highly profitable areas. For Bing, those selected areas include .
Can Coke Start A Trend To Make Inspiration A Form Of Co-Creation?
May 6, 2011, 9:12 amWhat if you could join your favourite band in studio to record their next single? For many, this is just a moment to dream of - but last month Coca-Cola partnered with the rock band Maroon 5 to do exactly that in a social experiment to create a new song in 24 hours. Fans could watch a live stream of the band working on a new song in the studio and...
Google Competitive Practices Brought Into the Panda Conversation
May 6, 2011, 8:57 amWe've been covering a lot of the fallout from the Google Panda update , and have reported on HubPages specifically a number of times. Recently we looked at comments made by CEO Paul Edmondson, comparing Hubpages to YouTube, as he pondered why YouTube didn't get hit. He p osted some direct questions to Google , which evidently, they've mostly...
Google Business Photo Service Officially Launched
May 6, 2011, 8:42 amFor the past year or so there have been rumblings of how Google was embarking on a mission to take pictures of the inside of businesses as well as map their locations. It was called Store View initially. Yesterday, however, Google's Marissa Mayer formally rolled out the service as Google Business Photos during the Social - Loco Conference in San...
comScore to Speak at the Jefferies 2011 Global Technology, Internet, Media
May 6, 2011, 8:26 amcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Dr. Magid Abraham, President and Chief Executive Officer, will present at the Jefferies 2011 Global Technology, Internet,
PlayStation Network to be Hacked Again?
May 6, 2011, 8:26 amIf these latest rumors have merit, then it really couldn't get any worse for Sony. CNET is exclusively reporting that an undisclosed group of hackers are planning another attack on the PSN as early as this weekend. From CNET: An observer of the Internet Relay Chat channel used by the hackers told CNET today that a third major attack is planned...
HOW TO: Search Google Efficiently in 3 Easy Steps
May 6, 2011, 8:26 amFinding exactly what you're looking for through Google can be a rather hectic experience. We tend to pick broad, random search terms hoping we'll find something close to our objective. We then start clicking through the results, then click through the search suggestions, then the related searches, and on and on'until we forget where we started and...
Hey Facebook, Fix Your Takedown Notice Practices!
May 6, 2011, 8:06 amIt seems like Facebook can't catch a break lately. Between legal issues from accused spammer David Fagin and minor Justin Nastro , the search network is also catching a bit of flack after it took down pages of some popular tech sites. Ars Technica and Redmond Pie were among the Facebook pages taken down based on copyright infringement claims....
Tablets Impacting Usage of All Other Devices
May 6, 2011, 7:20 amAs marketers it's most important to know where your market spends their time. In the current environment marketers struggle with how to develop products and apps that address a wider variety of ways that people take in information from the Internet. The cost of making sure you reach all people can be prohibitive for many. The latest, and possibly...
Small Business Guide to Online Couponing
May 6, 2011, 7:12 amNice guide to the 4 major players in group buying: LivingSocial, Facebook Deals, Groupon, and Google Deals.
Sneak Peek: Local Ad Offerings for Bing in adCenter across PC and Mobile
May 6, 2011, 5:19 amToday at Social-Loco, I had the opportunity to share Bings thinking around local search advertising specifically around how consumers are embracing locally targeted content on the PC and mobile, and because of that shift, how Bing is helping advertisers engage consumers at the important moment of decision. For context, many know that mobile has...
Is It Possible To Measure Social Media Marketing ROI?
May 6, 2011, 1:06 amThere's often debate between marketing people and financial people at any company. The financial people want hard numbers. They want to be able to measure specific ROI, or return on investment, for any marketing plan that's implemented. What they don't understand is that many marketing strategies, besides promotional deals that have expiration...
Cross-Domain Canonical The New 301? - Whiteboard Friday
May 6, 2011, 12:46 amPosted by caseyhen About a year ago Google announced the release of the canonical tag to the SEO world. The canonical tag helps in solving issues with duplicate content by letting Google know that pages with the tag are copies of the original page. Now we can do this across different domains to let Google know where the original content...
Getting Your Product Data Ready for the Holidays
May 6, 2011, 12:31 amAs the holidays approach, some products are flying off the shelves, and a continuous cycle of sales and promotions means that prices change frequently. Now is a good time to ensure that you're submitting accurate data in your feed, particularly in regards to attributes like "price" and "quantity" which are more variable during the holidays....
Matt Cutts Wants Websites to be Packaged Like Apple Products
May 6, 2011, 12:10 am"The sites that do put a little bit more individual care and attention and work into the content of their site, whether it be a product description, or a blog post," says Matt Cutts, Google's lead engineer on the Panda update, "those are the ones that users tend to prefer a little bit more and appreciate."
Bing Creates Facebook App for Travel Wish Lists
May 5, 2011, 6:27 pmWhen Google tried to buy ITA for roughly $700 million, Microsoft was none too happy. Why? Because ITA, beyond being the primary flight information aggregator and provider, powers the flight data search on the Bing Travel site. Travel is one of the most profitable sections of the web, and it's also one of the few areas where Bing really has an edge...
Google Contributes to the Bolder Boulder Race
May 5, 2011, 5:57 pmGoogle has over 200 offices located around the globe, and representatives at each branch work hard to become positive members of the local community. That includes through time spent at the Google office, thanks to the 20% time granted to each employee. One great example of Googlers' community contributions can be seen through the Google Earth and...
Yahoo! Wins 2 Webbys"and Huffington Post's Jai Singh, too
May 5, 2011, 5:32 pmMore great news for Yahoo! content.
Search News & Headlines Around the Web - May 5, 2011
May 5, 2011, 4:57 pmHere's a roundup of today's other search news and headlines from around the web.Click to read the rest of this post...
Google Analytics Now Tracks Page Load Speed
May 5, 2011, 4:52 pmPosted by Tom Critchlow Improving site speed is crucially important, Craig at Distilled recently wrote a phenomenal post site speed for dummies which really breaks down WHY improving site speed is a high ROI activity and there was a great Youmoz post recently published which explains HOW to improve page load speed: Optimizing Page Speed -...
Demand Media Announces 20% Decline in eHow Traffic Due to Panda
May 5, 2011, 4:36 pmAs you may know, Demand Media released its quarterly earnings report, reporting an increase in revenue (including for its content business specifically), and even a 32% increase in pageviews. In addition to that, the company made some new announcements about how it intends to continue its quest to increase quality of content. More on these here:...
Email, Social Media Communication Increases, IM Use Decreases
May 5, 2011, 4:36 pmAs part of a study commissioned by Microsoft, market research company MarketTools surveyed 1,268 professionals and students over the age of 18 about their email habits and other forms of communication at home and at work. 45% of those surveyed said that their use of email at work will most likely increase in the next five years. 51% said that it...
Video: Beyonce Surprises Middle-School Gym Class
May 5, 2011, 4:31 pmby Claudine Zap Beyoncé : Pop diva, movie star, and now: gym teacher. The performer surprised a squealing class of middle-school students at PS 161: Pedro Albizu Campos middle school in Harlem. The students were in the gymnasium, dancing to a choreographed routine to a remix of her hit, " Get Me Bodied ." The singer, wearing sky-high heels,...
Demand Media Announces 20% Decline in eHow Search Referrals Due to Panda
May 5, 2011, 4:25 pmAs you may know, Demand Media released its quarterly earnings report, reporting an increase in revenue (including for its content business specifically), and even a 32% increase in pageviews. In addition to that, the company made some new announcements about how it intends to continue its quest to increase quality of content. More on these here:...
M-Commerce Campaigns Grow 30% Over Last Quarter
May 5, 2011, 4:22 pmIt’s time for another MillennialMedia SMART report. Today, we have the full results from Q1 2011 and it’s good news for mobile marketers. What we’re looking at are charts showing the potential actions attached to a mobile marketing campaign. As I understand this, the percentage does not indicate the number of users who availed...
3 LiveShop, Future of Online Shopping Customer Service?
May 5, 2011, 4:22 pmA reader of SEW passed this video onto us. We had never seen it before so thought we would post it here to find out your reactions. The video is from 3, a mobile network in Europe that originally pioneered video calling.
To improve the online shopping customer service experience, the 3 team featured in the video created a multi-touch interface...
Preview PC and Mobile Local Ad Offerings for Bing and adCenter
May 5, 2011, 4:16 pmThe following has been cross-posted from the adCenter Blog. Today at Social-Loco , I had the opportunity to share Bings thinking around local search advertising specifically around how consumers are embracing locally targeted content on the PC and mobile, and because of that shift, how Bing is helping advertisers engage consumers at the important...
Sneak Peak: Local Ad Offerings for Bing in adCenter across PC and Mobile
May 5, 2011, 4:16 pmToday at Social-Loco , I had the opportunity to share Bings thinking around local search advertising specifically around how consumers are embracing locally targeted content on the PC and mobile, and because of that shift, how Bing is helping advertisers engage consumers at the important moment of decision. For context, many know that mobile has...
The Future of the Agency: David Slayden, Boulder Digital Works
May 5, 2011, 3:56 pmLead from the future.
Demand Media Earnings Report - Revenue Up, Questions Remain
May 5, 2011, 3:46 pmDemand Media just released its much-anticipated earnings report, which includes a revenue increase of 48%, year-over-year, but the thing investors are particularly interested in is the company's performance post Panda-update. The content and media revenue (ext-TAC) increased 77% year-over-year. The Panda update, however, is only a few months old....
adCenter Finally Changing Spend Budgeting, Possibly More
May 5, 2011, 3:46 pmMany adCenter users have long disliked the need to set both monthly and daily spends for their PPC spends, and now it seems Microsoft has listened and are changing that. The email received today maps out their planned changes though they did not disclose all of the changes.
"To help make managing your campaign budgets easier than ever, we're...
Demand Media Earnings Report – Revenue Up, Questions Remain
May 5, 2011, 3:35 pmDemand Media just released its much-anticipated earnings report, which includes a revenue increase of 48%, year-over-year, but the thing investors are particularly interested in is the company’s performance post Panda-update.
The content and media revenue (ext-TAC) increased 77% year-over-year. The Panda update, however, is only a few months...
Bin Laden Raid's Live Tweeter Sohaib Athar Speaks About Twitter Fame
May 5, 2011, 3:31 pmIn the minutes after President Obama announced to the world that Osama Bin Laden had been killed in a U.S. led military operation, it was revealed that a 33 year old Pakistani man had unknowingly live tweeted the event . Sohaib Athar, a programmer and consultant, tweeted about the helicopter raid of Bin Laden's compound from about a mile and a...
Breaking News: Google Adds News Headlines to Search Results
May 5, 2011, 3:26 pmPeople searching for news, breaking news, or mainstream newspapers or cable television news channels on Google are now being served clickable news headlines rather than a site description. Not sure if this feature is a test or fully rolled out, but I've asked several people today who are all seeing it.
Here's what the new feature looks like:Click...
Facebook To Buy Skype? Say it Isn't So!
May 5, 2011, 3:16 pmWho has more registered members, Facebook or Skype? The average person is going to say Facebook, but since I'm asking the question, you're probably going to pick Skype. The truth is somewhere in between. According to their S.1, Skype has 663 million registered users. Back in July, Facebook crossed the 500 million mark, so it's likely they're very...
Demand Media Deletes eHow Articles, Edits Others in Quality Clean-up Initiative
May 5, 2011, 3:13 pmIt’s a big day for Demand Media, with that earnings report and all. It will be very interesting to see how the stock goes.
We had the opportunity to chat with Larry Fitzgibbon, Demand Media’s EVP, Media and Operations, and Jeremy Reed, SVP, Content & Editorial ahead of the company’s earnings call and they shared some news...
Bin Laden Raid’s Live Tweeter Sohaib Athar Speaks About Twitter Fame
May 5, 2011, 3:10 pmIn the minutes after President Obama announced to the world that Osama Bin Laden had been killed in a U.S. led military operation, it was revealed that a 33 year old Pakistani man had unknowingly live tweeted the event. Sohaib Athar, a programmer and consultant, tweeted about the helicopter raid of Bin Laden’s compound from about a mile and...
Facebook To Buy Skype? Say it Isn’t So!
May 5, 2011, 3:10 pmWho has more registered members, Facebook or Skype?
The average person is going to say Facebook, but since I’m asking the question, you’re probably going to pick Skype. The truth is somewhere in between. According to their S.1, Skype has 663 million registered users. Back in July, Facebook crossed the 500 million mark, so it’s...
Google Ad Academy - Toronto - Display is More than Just Sizzle
May 5, 2011, 2:55 pmToday, Google held an education event in Toronto, aimed mainly at Canadian agencies and other partners. This high-level overview of new developments in various advertising channel was called Google Ad Academy. The venue was in the beautiful Art Gallery of Ontario building at Dundas & McCaul. Along with practical takeaways - like a typical 5.
Google Shopping Expands to Australia, Italy and more
May 5, 2011, 2:48 pmGoogle announced the launch of Google Shopping in four new countries this week: Australia, Italy, Spain, and the Netherlands. Google Shopping is a comparison shopping engine delivering product results already in US and many other countries. Google includes products delivered to them via data feed.
Product results in US are shown directly on page...
Canonical Tag or 301 Redirect: Which one updates SERPs faster?
May 5, 2011, 2:28 pmInteresting test by Tony Adam comparing a 301-redirect to the canonical link element (aka rel=canonical).
SafeHouse, Wall Street Journal's WikiLeaks-Style Site, Launches Today
May 5, 2011, 2:15 pmThe Wall Street Journal is getting into the (non-profit) business of secure, anonymous document submission. Today they launched SafeHouse , their version of the electronic drop box, similar to WikiLeaks. Few issues have elicited a stronger response - on both sides - than the importance or criminality of WikiLeaks. Proponents say that it provides...
SafeHouse, Wall Street Journal’s WikiLeaks-Style Site, Launches Today
May 5, 2011, 2:02 pmThe Wall Street Journal is getting into the (non-profit) business of secure, anonymous document submission. Today they launched SafeHouse, their version of the electronic drop box, similar to WikiLeaks.
Few issues have elicited a stronger response – on both sides – than the importance or criminality of WikiLeaks. Proponents say that...
Toolbar for IE8 Now Buries PageRank Indicator
May 5, 2011, 1:08 pmAs of today I've noticed that the PR indicator is now only accessible via a 'More' link, and cannot be dragged onto the main display. Also, although the little green bar still works, the mouseover alt text that displayed the PR number is gone.
How Businesses Should React to Negative Social Media & Reviews
May 5, 2011, 1:01 pmSocial Media still scares many businesses both large and small. But hiding from social media isn’t the answer. The real answer lies in embracing it … in all of its brutal, raw honesty.
How to create presentations like Rand
May 5, 2011, 12:54 pmPosted by willcritchlow Has anyone else noticed that Rand's presentations are getting better and better recently? Obviously he's been a great presenter for a long time, but I've noticed him upping his game recently particularly in the quality of the decks themselves. I obviously have a vested interest in watching how Rand does things. I am once...
TechCrunch Writer Calls Mashable Pathetic (But is he right?)
May 5, 2011, 12:24 pmMashable founder Pete Cashmore tweeted that Monday was the biggest traffic day ever for the publication (in terms of unique visitors. Clearly, it stands to reason that the death of Osama bin Laden and the site's tendency to show up high in Google search results played a role in this. If you look at Mashable's topic page for Osama bin Laden, it...
CNET, CBS Sued For Distributing LimeWire, Other P2P Clients
May 5, 2011, 12:09 pmIn the latest round of who-can-we-sue, disgruntled "victims" of file sharing have taken aim at CBS's CNET, specifically their software downloading site cnet.download.com. Entrepreneur, FilmOn Founder and "eccentric billionaire" Alki David has filed a lawsuit against CNET alleging that they aided in copyright infringement by distributing P2P...
Google Recommends Top Gmail Productivity Features
May 5, 2011, 11:43 amOnce upon a time, Google was just a lonely search engine giant, thriving in the realm of web inquiries but with little else to its name. That's all changed now: Google has dominated several additional sectors of the web and offline world, including smartphone devices, cloud-based document creation, and - of course - email. Gmail .
How to Survive a Panda Attack!
May 5, 2011, 11:08 amIt's been a few weeks now since the Panda algorithm update was rolled out by Google in the UK , so I thought I'd share some of the main findings we've found in terms of sites which have either benefited or suffered from the panda attack! Image credit: Flickr From what we've found there are two main reasons for being penalised by this: a) Google...
Bing Announces Winners of Mobile Deals Sweepstakes
May 5, 2011, 11:03 amCongratulations to the winners of the Bing Mobile Deals Sweepstakes! On April 19 th , we gave @bing followers the chance to win $100 towards their next Bing Mobile Deals purchase. We simply asked them to name the restaurant they would like to see featured on Deals. All they had to do was reply to @bing along with their answer and the...
Gibson Returns in 'The Beaver'
May 5, 2011, 10:58 amby Mike Krumboltz Mel Gibson suffered an epic fall from grace in recent years. But fellow Oscar-winner Jodie Foster has continued to stand by her embattled friend. This weekend, the pair releases a new movie, "The Beaver." The film, directed by and co-starring Foster, focuses on a hopelessly depressed man (Gibson), and how he uses a beaver puppet...
Neil Gaiman Defends Himself Via Social Media
May 5, 2011, 10:48 amServing as the hero of geeks everywhere, Neil Gaiman is something of a pied-piper. That is, his work is met with such a level of respect from the comic book crowd, it seems he can't do anything wrong. Every release is met with cheer and any time Gaiman's name is mentioned in relation to already-favorite intellectual property, the excitement builds...
Google Releases Site Speed Report
May 5, 2011, 10:33 amGoogle has announced the inclusion of a new feature - the Site Speed Report , in the latest Google Analytics . This feature will allow you to measure the page load time on pages of your website. According to the company, Google Analytics users can now understand how load times impact their ranking at Google, user experience and eventually the...
Facebook, Google Weighing Skype Deal?
May 5, 2011, 10:17 amAccording to "two sources with direct knowledge of the discussions," both Facebook and Google are weighing deals with popular video conferencing service Skype. According to Reuters , both Facebook and Google have held discussions about forming joint ventures with Skype, and Facebook has at least talked about buying the company outright. Since the...
Google Chrome Canary Comes to Mac
May 5, 2011, 10:12 amBy now, the entire world has heard of Google Chrome. After all, the browser has peaked past 10 percent market share in North America, and has hit even higher numbers in Europe. But Chrome isn't just a singular entity: it has numerous stages of developer releases, as well as an unbranded, open source version known .
5 Social Media ROI & Measurement Books to Grow Your Social Business
May 5, 2011, 10:07 amOne of the most compelling challenges for companies entering the world of social business is measurement . The ability to attribute cause and effect directly can be elusive when it comes to measuring business outcomes like increased sales, improved customer retention and lowered support costs. But that's only because this is new territory.
Google Algorithm Update - Is Bounce Rate a Ranking Signal?
May 5, 2011, 10:02 amForget for a moment everything you think you know about Google and how they rank content. Put yourself in the role of a person who is tasked with ranking results. One result gets clicked often, but most of the time the user only stays on the page for a few seconds (if that), returns to the results page, and clicks on another result. Meanwhile,...
37+ Professional WordPress Themes, One Crazy Low Price (for a Limited Time)
May 5, 2011, 9:47 amSometimes a little madness can be a good thing for everyone. For example, the good folks in our StudioPress division have forged a bullet-proof theme framework called Genesis for easily and securely building WordPress websites. They're also relentlessly crafting beautiful turn-key designs for it. Could be considered a bit ' obsessive . Now,
Gamers More Social Than Non-Gamers, According to Study
May 5, 2011, 9:47 amMost gamers are thought to be people that live in their parents' basement, drink Mountain Dew and energy drinks, and play video games until the wee hours of the morning. But, a new study from Mocospace reveals information that debunks this theory. The mobile social network conducted a survey and found that gamers are actually more social than...
The Discussion About SERPs As One Of The Factors For Measuring The Success Of The SEO Campaign In The Long Run
May 5, 2011, 9:47 amWe SEOs know that once the client signs the SEO Contract - The expectations are: Page 1 Position 1 ranking on the search engines and Loads of target traffic with conversions taking place regularly. But, we also know that when we start working on an SEO campaign, we follow a certain procedure for on-page and off-page factors - and after regular...
Google Algorithm Update – Is Bounce Rate a Ranking Signal?
May 5, 2011, 9:43 amForget for a moment everything you think you know about Google and how they rank content. Put yourself in the role of a person who is tasked with ranking results. One result gets clicked often, but most of the time the user only stays on the page for a few seconds (if that), returns to the results page, and clicks on another result.
Meanwhile,...
Are Digital Only Agencies Less Desirable?
May 5, 2011, 9:27 amAs the commercial Internet space as evolved over the past two decades the businesses that exist to help others navigate the tricky waters have as well. Initially, traditional ad agencies were harassed by smaller and more nimble digital agencies who did all the 'neat-o cool' whiz bang Internet stuff. SEO,
TV Loves Twitter
May 5, 2011, 9:12 amWhile this is not anything surprising or groundbreaking, the television medium is ate up with the idea of using Twitter to establish some kind of audience interaction. Again, this evolution has been fairly obvious, but the concept hit one of its many upcoming peaks during the recent Royal Wedding. Not only were would-be well-wishers huddling...
Western Union now in available in 13 additional countries
May 5, 2011, 9:07 amGood news! We've expanded Western Union Quick Cash® as an AdSense payment method to 13 additional countries: Georgia, Nicaragua, Venezuela, Kuwait, Jordan, Qatar, Bahrain, Oman, Yemen, Libya, Senegal, Mauritius, and Cameroon. For those of you who aren't familiar with this form of payment, Western Union Quick Cash payments are free and will reach...
Blog Posts to Read for May 5, 2011
May 5, 2011, 9:02 amBelow you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Content marketing: How to get bankable results! This post includes a case study about how content marketing was used successfully to...
BrightEdge Sharpen Competitive SEO Tactics with comScore Data
May 5, 2011, 8:52 amBrightEdge, an SEO software platform which prides itself on having an open technology platform has teamed up with comScore to bring panel-based competitive data to it's SEO tool set.
BrightEdge has offered competitive analytics for SEO for a while now. Much like many other SEO platforms such as Searchmerics, Optify and Conductor, BrightEdge has...
Google Voice Search Spotted on Google.com
May 5, 2011, 8:41 amGoogle has spent some much time porting Web services functionality from its desktop to its mobile Android services, so it shouldn't come as a surprise that the mobile team is giving something back: Google's Voice Search service has been spotted in the wild on Google.com. That's right; the little microphone icon you see in the Google search widget...
Android Market to Overtake Apple Appstore This Year
May 5, 2011, 8:41 amAccording to a report by mobile researchers research2guidance , the Android Marketplace will overtake Apple's Appstore to become the biggest application store in the world by August of this year. After that, the amount of available apps for Android will continue to grow at an incredible rate. The Android Market is growing over twice as fast as...
Repurposing Your Email Marketing Content For SEO Success: 5 Tips
May 5, 2011, 8:26 amYour most effective SEO content is free, effective, and right under your nose! All of the email marketing newsletter campaigns you've conducted to date are an unique treasure trove of search engine fodder that especially in light of Google's recent algorithm evolution towards prizing unduplicated quality content can equate to SEO success. All you...
Google TV Sees Painful First Quarter Sales
May 5, 2011, 8:06 amGoogle TV hasn't exactly been the smoothest product launch for the search engine giant. At the Consumer Electronics Show in Las Vegas early this year, Google pulled a number of their devices from the floor before the event commenced. Further, bad reviews have been cannibalizing all marketing efforts - and the marketing efforts themselves have .
Google and Marketing to the SMB
May 5, 2011, 7:56 amIf you are an SMB owner or marketer and have been in the Internet marketing game for any length of time you know how strange it sounds to consider Google reaching out to you though marketing. It's a well known frustration regarding Google that having something that has a pulse behind it rather than a blinking light to field questions or concerns...
Should you kill your blog?
May 5, 2011, 7:21 amI know t his will sound weird coming from the SEO content chick. But I'm going to say it anyway. Some companies should give up on blog writing and kill their blog. Here's why. SEO content marketers (myself included) agree that blogging for B2B and B2C companies is a smart SEO and customer engagement move. Blogs are great for marketing and lead...
The 4 Layers of Online Brand Marketing
May 5, 2011, 7:09 amYour brand, website, content development and on-page SEO, and social/reputation management...the marketing pyramid. The author writes "At each point of the marketing pyramid, you should be there."
30 Very Useful Twitter Tools You Must Be Aware Of
May 5, 2011, 6:20 am* There are numerous ways of using Twitter for everything from business to fun. The key to using Twitter effectively is the use of tools. Without tools, Twitter can be overwhelming and difficult to fathom. There are numerous tools that allow you to sift through this massive resource of latest news, links and gossip. So what are the Twitter tools...
What's Your SEO Confession? SMX Advanced London Ticket Giveaway!
May 5, 2011, 6:20 amAt SEOptimise, we've got 3 spare tickets to SMX Advanced London to give away to 3 lucky readers of our blog who are happy to share an embarrassing SEO-related confession in the comments below this post. Kevin Gibbons speaking at SMX Advanced London 2010 Ever decided to turn down a family dinner event because you secretly wanted to stay in and...
Fair Use General Guidance
May 5, 2011, 5:54 amThis week Anthony Falzone, Executive Director of the Fair Use project, and Julie Ahrens, Associate Director of the Fair Use project, answered a selection of the top voted questions.
Consumers' digital lives are changing the game for advertisers
May 5, 2011, 4:54 amOur industry is on the brink of change, and with change comes exciting times. While consumers are always at the heart of all that we do, now more than ever we see them re-shaping our industry on their terms. With access to content anytime, anywhere - on TV, PCs mobile phones and soon on Xbox - the real challenge lies in managing the potential...
The Internet Without Google – A Story
May 5, 2011, 1:45 amIn a little over a week, I’ll be speaking at Distilled’s #ProSEO seminar in Boston about new web technologies and what these mean for SEO in the future.
However, I’d like to take a couple of minutes to take a look at the past and the present. This post won’t teach much about SEO; it’s just a hypothetical look at an...
The True Benefits of Social Media Marketing
May 5, 2011, 1:02 amWhere is this crazy social media landscape heading? Many businesses in today's marketplace realize that they need it, but they don't really completely understand why they need it. In some instances, it can be difficult to explain to a business that might have already been successful way before the days of search or even the internet, that they now...
Fat Pandas and Thin Content
May 4, 2011, 10:00 pmPosted by Dr. Pete If youve been hit by the Panda update or are just worried about its implications, youve probably read a lot about thin content. We spend our whole lives trying to get thin, and now Google suddenly hates us for it. Is the Panda update an attempt to make us all look like Pandas? Does Google like a little junk in the trunk? Its...
WikiLeaks Founder Warns US Govt Can Access Your Facebook, Yahoo, Google Info
May 4, 2011, 6:43 pmDuring an informative interview , Julian Assange, founder of WikiLeaks, warned people that their Facebook, Yahoo and Google information is very accessible to the US government. "Facebook in particular is the most appalling spying machine that has ever been invented. Here we have the world's most comprehensive database about people, their...
How To Move Part of an Established Site to a New Domain
May 4, 2011, 6:15 pmI intend to move one language of this website onto a new domain. I was thinking to do 301 redirects from all old pages to all new pages and of course update the sitemaps accordingly. This way, Google should understand that my pages changed location and will index the new ones. But, it will probably exclude my webpages from SERPs, at least for a...
Neil Patel’s Guide To Closing BIG Deals
May 4, 2011, 6:02 pmNice article based on Neil's real world experiences. He says, "If I was able to close 6 figure deals while I was in high school, there is no reason why you can’t do it as well."
Google Losing Money In Australia? They Pay $257k Per Employee
May 4, 2011, 5:59 pmGoogle reported it lost money in Australia last year despite a 50% increase in their revenues compared to 2009, ZDNet noted.
"The Australian division of search giant Google has filed its financial accounts with the nation's corporate regulator stating it made a loss of $3.08 million in 2010, resulting in a payment of just $7.4 million in taxes...
Kate Middleton's New Role: Army Wife
May 4, 2011, 5:28 pmby Claudine Zap Kate Middleton has gone from commoner to royalty with her marriage to Prince William . But marrying a prince does not, apparently, get you out of doing the dishes. Or making the bed. Or scrubbing the floors. (Tiara optional.) The newly titled Duchess of Cambridge will be trading her wedding veil for a vacuum when she returns with...
Search News & Headlines Around the Web - May 4, 2011
May 4, 2011, 4:58 pmHere's a roundup of today's other search news and headlines from around the web.Click to read the rest of this post...
Asia Digital News: Subscribe to Our New Microsoft Advertising Asia Blog
May 4, 2011, 4:57 pmIn 2006, when I started this job as Community Manager at Microsoft Advertising, we had 1 blog and 1 forum. Over the years weve always kept pace with how our customers want to glean information, how they want to interact with us and feedback, and where they spend their time online. 5 years later, we have 8 forums, 4 blogs, Facebook pages, Twitter...
ROI of Social Media is Unknowable and Other Wisdom from Fashion140
May 4, 2011, 4:48 pmDo you ever wonder why no one every asks you the ROI for print or TV? That’s because they learned a long time ago that you couldn’t measure the direct response from consumers through either one of the channels. And yet, when we talk about digital marketing, ROI is all anyone wants to know. What’s my ROI for Twitter, Facebook,...
Sony Passes The Buck, Blames Anonymous
May 4, 2011, 4:47 pmIn what's playing out as a "it wasn't us, it was them" level of whining, Sony is working as hard as it can to remove themselves as the responsible party in regards to the PlayStation Network outing. Their latest move includes blaming Anonymous, because it's easy to blame a faceless group instead of taking inventory of their own practices in...
Royal Wedding and Yahoo! by the Numbers
May 4, 2011, 4:42 pmYahoo! video streams set all time record for traffic.
Apple Hires THX's Tomlinson Holman?
May 4, 2011, 4:32 pmIn well-that-probably-means-something news, Apple has apparently grabbed famed audio engineer and inventor Tomlinson Holman to head audio at the company. "Tech Pundit" Leo Laporte tweeted this earlier today: @leolaporte Leo Laporte I have it on good authority that Tomlinson Holman (of THX fame) is joining Apple to run audio. Major upgrade. 6 hours...
Spotify Launches iTunes Competitor, iPod Support
May 4, 2011, 4:17 pmEuropean music service Spotify made some big waves today, as it announced support for Apple's iPod (in addition to iPhone/Android devices), as well as a new download service that would compete directly with iTunes. CEO Daniel Ek says on the Spotify blog , "Listening to the music you want to hear, wherever you want it, just got a whole lot simpler...
Apple Hires THX’s Tomlinson Holman?
May 4, 2011, 4:16 pmIn well-that-probably-means-something news, Apple has apparently grabbed famed audio engineer and inventor Tomlinson Holman to head audio at the company.
“Tech Pundit” Leo Laporte tweeted this earlier today:
@leolaporteLeo LaporteI have it on good authority that Tomlinson Holman (of THX fame) is joining Apple to run audio. Major...
May the Fourth Be With You; SEW's Favorite Star Wars Parodies
May 4, 2011, 4:15 pmABC News posted a story today, leading with the words, "Help me, Google, you're my only hope ... to figure out why everyone on the web is wishing each other a Happy Star Wars Day."
It's May 4th, which is unofficially Star Wars day. However, on the web we may as well agree that it is officially Star Wars day, as stats from Google Realtime prove...
Demand Media Search Data Released Ahead of Earnings Call
May 4, 2011, 4:14 pmDemand Media has its earnings call tomorrow, and many people are no doubt eagerly awaiting what the company has to say. After recently going public, Google rolled out its Panda update in the U.S. which seemed to leave the company in the clear for the most part, but when they launched the update globally and made more tweaks in the U.S. things...
Online Video Ads Expected to See Largest Increase in Spend
May 4, 2011, 4:02 pmAdvertising on television is far out of the reach of most small businesses, but advertising on online video is very dooable and may be just as effective in the near future. It's become so accessible, that the respondents on "BrightRoll's new survey chose it as the category likely to see the biggest spend increase in 2011. 65% of the respondents...
iOS 4.3.3 Out, Fixes Tracking "Bugs"
May 4, 2011, 3:26 pmThe newest update to iOS, version 4.3.3 is here - earlier than projected. Rumors about the update releasing within a couple weeks hit on Monday. To the delight of those antsy to get back to thinking that they are off the grid, it's already available and delivers on the rumored fixes. First up, the update reduces the size of the cache on your...
SEO Lessons Learned Through Pictures of Matt Cutts
May 4, 2011, 3:15 pmMatt & his team produce a ton of helpful videos on a weekly basis at Google Webmaster Help on Youtube. I’ve watched several during my downtime and found there are some serious lessons to be learned.
New AdWords Rule Changes on Sites Collecting Personal, Financial Info
May 4, 2011, 3:13 pmIf AdWords runs on websites that request payment, financial, or personal information, advertisers must comply with three new rule changes starting May 17, the Inside AdWords blog announced. Click to read the rest of this post...
iOS 4.3.3 Out, Fixes Tracking “Bugs”
May 4, 2011, 3:11 pmThe newest update to iOS, version 4.3.3 is here – earlier than projected. Rumors about the update releasing within a couple weeks hit on Monday. To the delight of those antsy to get back to thinking that they are off the grid, it’s already available and delivers on the rumored fixes.
First up, the update reduces the size of the cache...
In Case You Missed It: API Webcast Recording is Now Available
May 4, 2011, 3:11 pmIf you weren't able to attend the April 14th webcast covering adIntelligence APIs and Quality Score, now's your chance to get caught up; a recording of the webcast is now available . If you have any questions or comments, feel free to leave them below.
Unlimited Photo Storage From Photobucket, Snapbucket App launched
May 4, 2011, 2:56 pmPhotobucket announced today that it is now offering unlimited photo storage. Photobucket supports iPhone, Android, BlackBerry, and Windows 7 (in addition to the mobile web), but the company tells WebProNews Android is currently its biggest platform. According to the company, mobile uploads have increased over 600% over the last year with users...
Idol Talk: Give Me Five
May 4, 2011, 2:51 pmby Vera H-C Chan " American Idol " is down to some serious single digits now, and Top 5 week seems a good time as any to assess how the show's faring. The New York Times, taking a gander at the show's Nielsen ratings, found that the seemingly doomed Fox reality competition show has reversed its decline, " gaining total viewers for the first time...
Advertising News: Digital's Hiring; Captcha Advertising; SEO vs. QR; Effective Retargeting and More
May 4, 2011, 2:51 pm7 things you want to know now Agencies hiring for digital According to a report by Frank Washkuch in Direct Marketing News, agencies are on the hunt for "digital staffers at an unprecedented rate, building out their digital creative, management and support units to answer clients' needs and better position themselves for future business." We .
IP Addresses Do Not Equal People
May 4, 2011, 2:26 pmAccording to a ruling made by United States District Court Judge Harold Baker, identifying the address assigned to your computer when it's connected to the Internet is not the same thing as identifying the person who's using the computer. Such a precedence spells trouble for copyright holders seeking to subpoena ISPs in order to locate and...
Discussion: How do you explain Twitter to someone who's never used it?
May 4, 2011, 2:16 pmChances are that if you're an avid Twitter user, you've been faced with somewhat daunting task of explaining how Twitter works (and why it's worthwhile to use it in the first place) to someone that's a complete newbie (or "Tweebie" as it where). If that's indeed the case, please share your strategy and experiences with doing so.
QR Code Adoption Grows, Particularly Among Those 35-44
May 4, 2011, 2:05 pmThe rise of smartphones has given way to the rise of plenty of interesting marketing strategies - QR codes among them. Simply put, they're a way to bring people in the physical world (as opposed to people sitting in front of their computers) to your digital content without them even having to go type your URL, find you on Twitter/Facebook, or...
Panda Aftermath: eHow Loses 42% of Google Search Visibility [Report]
May 4, 2011, 2:05 pm
A day before Demand Media is scheduled to report its earnings, a new report from Conductor sheds more light on eHow's shrinking search visibility in the wake of Google's Panda update. Click to read the rest of this post...
Infographic: Top Reasons Women Go Online
May 4, 2011, 2:00 pm92% of women surveyed said accessing the Internet was their top "me time" activity. So what are their underlying motivations?
How Concatenation Schemas Can Make Large Site SEO a Small Task
May 4, 2011, 1:40 pmby Stoney deGeyter
I learned a new word recently. Not a new word, really, but a new phrase combined from two of those really big words that normal people rarely ever use. That phrase is "Concatenation Schema".
WTH???
Yeah, that's what I thought. But, suffice it to say, it was a very simplified way of saying something that took me three...
Facebook Serves 31% Of All Display Ads In Q1 2011
May 4, 2011, 1:21 pmFacebook now dominates display advertising, serving 31.2% of all ads delivered in the first quarter of 2011, VatorNews reported. To fully appreciate the number, Facebook served more ads than the next three: Yahoo, Microsoft and AOL.
Guess Google should be looking at Facebook as their major competitor. Seems they dominate display ads just as...
Osama bin Laden Death Photos Not Being Released
May 4, 2011, 1:05 pmCBS News is reporting that President Obama told Steve Kroft, in an interview for the upcoming episode of 60 minutes, that he will not release death photos of Osama bin Laden. According to the report, we won't have to wait until Sunday to see this segment of the interview, as it is scheduled to air on CBS Evening News tonight. (coincidentally, 60...
PBS Transcribes Thousands Of Hours Of Video To Improve Search Rankings
May 4, 2011, 12:46 pmDespite the changes Google has made over the years to reading various forms of information, video and audio still do not get as much play as text-based information in the search results. So to improve their search rankings, PBS has transcribed thousands of hours of their video content.
PBS used Ramp's MediaCloud to do the initial transcriptions...
Marketing Pilgrim Welcomes HubSpot As Our Inbound Marketing Channel Sponsor
May 4, 2011, 12:17 pmWe are excited to announce HubSpot as our new sponsor for the Inbound Marketing Channel at Marketing Pilgrim.
We are partnering with HubSpot to bring our readers great Inbound Marketing information to help them stay on top the many facets of the increasingly complex world of inbound marketing. HubSpot joins our SEO channel sponsor SEOmoz and...
Pandora Comedy Stations Launched
May 4, 2011, 11:59 amPandora Internet Radio has, at some point, helped most curious music lovers discover something completely new. For me, years ago, my Blitzen Trapper channel led me to Agalloch. I guess it's the Portland thing. Those of you familiar with the two bands will get the joke. Those of you who aren't, don't feel left out - the joke sucks. But in all...
The A to Z of Excellent Copywriting
May 4, 2011, 11:44 amWhere do you begin? I wondered that as a fresh-faced, new copywriter, staring at the blank page and a phone that wouldn't ring. There was so much information online " and I didn't know where to start. Today I offer you the guide I wish I'd had back then: an A to Z of the absolute essentials of copywriting " plus a good bit of further reading for...
Vertical Insights for Grocery, Fast Food and Consumer Electronics Marketers
May 4, 2011, 11:39 amHow has the recession and growth of digital shaped our modern shoppers purchasing path? What do the new dynamics means for marketers? Join Natasha Hritzuk, Director, Global Research and Insights at Microsoft Advertising, as she details findings from our recent research into shopper purchasing patterns in the below videos. You can also download...
Google Earth Adds New Abbottabad, Pakistan Images
May 4, 2011, 11:39 amPlaces, like people, move in and out of fame. One of the regions receiving its "fifteen minutes" (or more) in the spotlight is Abbottabad, Pakistan - where Osama Bin Laden was killed by U.S. troops on May 1st, 2011. Those interested in exploring this fresh historical site will be able to do so through Google .
Is Google a Search Company?
May 4, 2011, 11:28 amIs Google a search company? Before you answer, take a moment to remember that they have self-driving cars and giant robot spiders (ok, I think they were just renting those). Obviously search is still integral to Google's existence, and a very big part of what the company is known for. Google certainly still commands the majority of web searches,...
Radiohead to Perform King of Limbs on TV
May 4, 2011, 11:28 amWell, kind of, anyway. Radiohead, the band that is single-handedly trying to change the way business is conducted in the music industry, will be performing their new album, King of Limbs on Nigel Godrich's In The Basement . Because In The Basement is a web broadcast, the rights to Radiohead's performance were needed before the broadcast was...
Facebook Sued by Minor Over "Social Ads"
May 4, 2011, 11:28 amA young boy in Brooklyn is suing social media giant Facebook for using him to endorse a product against his will, according to Bloomberg . The suit, filed on Justin Nastro's behalf by his father Frank, complains that Facebook fails to solicit parental permission to use minors' likeness for the endorsement of products and companies. This, of...
Airfares Expected to Rise Nearly 15 Percent, Hotels Up 7 Percent: Beat the Trends with Bing Travel Tips
May 4, 2011, 11:13 amThe Bing Travel Fareology Team ( http://www.bing.com/travel ) has issued their forecast for the 2011 summer travel season, showing that airfare and hotel costs are on the rise. Compared to last year, airfare is expected to be up 15 percent, with tickets averaging $561 up from $485 last summer. Summer hotel costs will rise by over 7 percent, with...
Boost Your adCenter Efficiency Part 2 - How to Use Excel and adCenter Desktop to Add and Edit Match Types in Bulk [Tutorial]
May 4, 2011, 11:08 amIn part one of this series, I explained how to edit match types for a handful of keywords in adCenter Desktop . That method is perfect for laser-focused changes to specific keywords, but what if you wanted to update 50, 100, or more keywords at a time? Well, adCenter Desktop has you covered. You can easily work in Excel to add match types, adjust...
Facebook Sued by Minor Over “Social Ads”
May 4, 2011, 10:59 amA young boy in Brooklyn is suing social media giant Facebook for using him to endorse a product against his will, according to Bloomberg.
The suit, filed on Justin Nastro’s behalf by his father Frank, complains that Facebook fails to solicit parental permission to use minors’ likeness for the endorsement of products and...
Ordinary people have good ideas (sometimes) - and sometimes they need help
May 4, 2011, 10:53 amDigital snobs have a way about them. Remember all those times you were hanging out with people who shook their heads because they couldn't believe how many times people would simply type a search into the address bar? And then, when desktop toolbar search got built into your browser, those crazy ordinary non-savvy people would still type search...
Google Chrome Ad Sows Seed for Chrome OS
May 4, 2011, 10:28 amMany publications have called attention to the new Google Chrome Web browser advertisements Google began running on network television May 3. The 90-second ad spot, dubbed "The Web is What You Make of It," shows a father who sets up a Gmail account for his daughter. He begins e-mailing her pictures (from Google's Picasa Web Albums) of her life's...
Should Vimeo Reinstate This Animal Cruelty Investigation Video?
May 4, 2011, 10:28 amMercy for Animals has written a letter to Vimeo trying to get an investigative video exposing animal cruelty at the E6 Cattle Co. reinstated on the site after it was pulled as a violation of Vimeo's terms of service. If you're unfamiliar with the story up to this point, allow me to quickly summarize. Last week, Mercy For Animals sent us a letter...
U.S. Online Display Advertising Market Delivers 1.1 Trillion Impressions in Q1 2011
May 4, 2011, 10:28 amcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of the U.S. online display advertising market for Q1 2011 based on data from comScore Ad Metrix, indicating that nearly 1.11 trillion display ads were delivered to U.S. Internet users during the quarter. Facebook accounted for 346 billion...
Google Teams with Yad Vashem for Holocaust Remembrance Day
May 4, 2011, 10:23 amWhile not one of the most commonly observed holidays in America, May 2nd is a recognized holiday both in the U.S. and around the world: Yom Hashoah, the Holocaust Martyrs' and Heroes' Remembrance Day. If you haven't already taken the time to remember the atrocities of the holocaust, and to give a moment of silence to .
Star Wars Day on Twitter, It Is
May 4, 2011, 10:23 amActually, Star Wars Day extends well beyond Twitter, but considering the “micro-blogging” site is the utility of choice when it comes to online communication, and the trending topics are a great barometer for what’s popular in the world at this particular moment, we’ll start here. And yes, for those of you asking about the...
Top 25 Online Marketers to Follow on Twitter
May 4, 2011, 10:13 amIf you're looking to expand your Twitter universe, you've found the right post. While opinions will vary on any list of this sort, I've picked out and reviewed my choices for the top 25 online marketers you should be following on Twitter. They are not presented in any particular order so as to prevent any in-fighting with those listed .
3 Benefits of Content Promotion for B2B Online Marketing
May 4, 2011, 10:03 am"Build it and they will come". It's a well-known and often over-used quote from the movie, "Field of Dreams", used to describe the fallacy of great content as a marketing tool. In my opinion, great content isn't great until someone shares it. And they share it with their friends, and so on and so on. With content marketing , great content is the...
Wii Price Falls to $150
May 4, 2011, 9:42 amThe Nintendo Wii will officially be 25% cheaper, come May 15th. It has been rumored for about a month that this price cut was coming, and today Nintendo has confirmed it. The current Wii bundle available in stores costs $199.99 and includes copies of Wii Sports and Wii Sports Resort . The new bundle will cost $149.99, be available in either white...
Situation Room Bin Laden Raid Photo Will Be Most Viewed Image on Flickr
May 4, 2011, 9:07 amOf the iconic photos that have emerged (few) and will emerge (many) surrounding the death of Osama Bin Laden, one is the clear leader. The "situation room" photo has become the one image that we all associate with that day. The image of President Obama, Veep Joe Biden, Secretary of State Clinton and other VIPS as they "receive an update on the...
New Google Chrome Ads Eschew Comedy for Dramatic Moments
May 4, 2011, 9:07 amLet it never be said that Google doesn't promote their products. Granted, they aren't big adopters of television advertising " save for their famous Super Bowl commercial " but that doesn't mean they won't use other mediums to entice would-be adopters of Google Tech, like, say, YouTube. With that in mind, the Google Chrome YouTube page has...
Digging Deep with Internal Site Search Part I
May 4, 2011, 9:07 amInternal site search tracking - set it up and use the data to see what your visitors are looking for. Done and done right? Actually, not the case. If you haven't been digging into your Google Analytics internal site search reports as of late, start now. Why? Internal site search data will enable you to better understand your customer's intent, to...
Chrome Ads Show All of Google
May 4, 2011, 8:43 amGoogle really seems to be changing quite a bit. Ever since the announcement in January of Larry Page’s move to CEO and the ‘official’ date of April 4 having past executive titles have changed to exclude the term search, company direction discussed at length and now there is even, gulp, advertising being run for Google’s...
SEO Checklist for Local Small Business Websites
May 4, 2011, 8:41 amRae Hoffman writes about a fantastic checklist that every local business interested in SEO should take to action.
Blekko Already Powers Search on Topix After Just Six Months of Existence
May 4, 2011, 8:22 amBlekko announced that it will begin powering the search functionality on local news aggregation site Topix , calling it "an unprecedented partnership for a search engine not yet six months old." That Topix is turning to such a young search engine to power its entire site search, particularly as competition grows in the local content space, is...
How to Promote Your Blog and Increase Traffic
May 4, 2011, 8:21 amBlogging is an enjoyable habit especially for those who love writing and expressing themselves to others. Many people even make a living out of it. However, gaining profits in writing blogs is not an easy task especially if you are just starting your blogging career. Other than writing relevant content, driving traffic to your website is also...
Yahoo! Shows: Teens Don't Know Who Bin Laden Is
May 4, 2011, 8:16 amMay 1st, 2011, is a day most people in America will remember for a very long time: it's the day when U.S. forces completed their operation to kill Osama Bin Laden. While not the only reason for the U.S. involvement in the Middle East, Bin Laden has been the number one enemy of the U.S. .
More predictions in autocomplete
May 4, 2011, 8:11 amI work on a team that develops autocomplete "the feature that provides predicted searches while you type. When you combine autocomplete with Google Instant , you can really accelerate your searching. Because it is so important to your search experience, we've been looking for ways to provide predictions for even more queries. Today we're improving...
Are You Ready for Knowledge Engine Optimization?
May 4, 2011, 8:06 amIn what some may see as a matter of semantics, Google has made a shift in how they name positions internally with the word search being replaced by the term knowledge. When I first read this I wanted to dismiss it but on second thought that would be pretty hard to do since Google makes almost all its money from search. So why this shift in...
Google Now Switches Languages for Us
May 4, 2011, 7:51 amAs you may know, I'm Ukrainian - which means when I do searches on the internet, I use two languages: English (mostly) and Russian. This also means I'm constantly shifting back and forth between the two languages. All this switching inevitably leads to many instances where I've forgotten to swap to the intended language before typing the search...
12 Popular Keyword Organization Tips & Tools
May 4, 2011, 7:46 amBefore Google's Panda update an effective SEO strategy was to "make a page for everything." If you are Wikipedia that strategy may still work, but for most websites that approach is a high risk & low return approach. Clustering like keywords together and using that to help set up your site's information architecture is a lower risk and higher...
Report: Facebook Now Serving 31.2 pct Of U.S. Online Ads
May 4, 2011, 7:30 amPopular social networking site Facebook.com led all online publishers in Q1 2011 with 346 billion display ad impressions, representing 31.2 percent market share. Facebook's market share has increased 15 percentage points from 16.2 percent in Q1 2010. Yahoo! Sites ranked second during the most recent quarter with 112 billion impressions (10.1...
Google AdWords Personal Information Policy Update
May 4, 2011, 6:59 amAdWords should be a safe, fair, and trusted marketplace for both you and the users who click on your ads. That's why many AdWords policies focus on transparency, user safety, and security.On May 17th, we'll be adding three requirements to our existing AdWords policies that cover disclosure and usage of personal information. These requirements will...
Is There Too Much Sugar In Your Testimonials?
May 4, 2011, 6:01 amYou didn’t write the testimonials. You can’t control what customers say.
Or can you?
If you’re getting icky, sugary-sweet testimonials, it’s not the client’s fault. No sir, it’s not!
It’s your fault. You’ve been asking the wrong questions. This article shows a way to acquire rocking testimonials.
SEO content marketing roundup, week ending May 4th
May 4, 2011, 5:36 amIntegrated marketing dominates this week's latest and greatest web writing news, as content and social media marketers, SEO and search professionals alike recognize the need to incorporate other specialties into their marketing mix. Enjoy this week's mix of hybrid picks: Content Marketing: Different takes on content marketing ROI are offered up at...
SMX ADVANCED LONDON 2011 PREVIEW – PART 2 OF 2
May 4, 2011, 5:22 amEven if you’re an experienced SEO, conferences are still the best places to learn new tricks. SMX London is coming up May 16-17th and it’s going to be a great opportunity to meet some of the most talented SEOs in the business. These guys and gals are here to impress, they’ll be bringing their A games and will readily give up...
Top 30 Net Properties In Europe: Google, Microsoft and Facebook Lead The Pack
May 4, 2011, 5:10 amGoogle Sites ranked as the top European web property in March, attracting 330.3 million unique visitors and reaching 90.8 percent of the total European Internet audience. Microsoft Sites ranked second with 272.8 million visitors (75.0 percent reach), followed by Facebook.com in third place with 234.6 million visitors (64.5 percent reach).
comScore Releases European Engagement and Top Web Properties Rankings for March 2011
May 4, 2011, 4:51 amcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of Internet usage in Europe, showing 363.7 million unique people went online in March 2011 for an average of 26 hours per person.
How Non-Profits are Using Social Media for Real Results
May 4, 2011, 2:40 amSonia Mansfield is the content editor for PsPrint and editor of PsPrint Design Blog. PsPrint is an online commercial printing company specializing in brochures printing. You can follow PsPrint on Twitter @PsPrint Non-profits survive on the generous monetary donations and the time given by volunteers within their communities. Traditionally,...
Video: Asia Perspectives - Chris Meier
May 4, 2011, 2:15 amChris Meier, Digital Director at Millward Brown, spend some time chatting with us about how social media and digital trends in Asia compare to other parts of the world. Hear his view on how cultural differences impact the use of social media in Asia, and what role video is playing in the evolution of digital media and branding.
Breaking into the SEO Clique - One Year Later
May 4, 2011, 1:19 amAbout a year ago I wrote a blog post entitled "How to Break into the SEO Clique." The post centered on one of my few personal frustrations with the SEO industry; the cold shoulder and cliquey attitude SEO professionals tend to have towards one another. The post focused on my relationship with a top SEO site that had asked me to stop commenting on...
10 Super Easy SEO Copywriting Tips for Improved Link Building
May 4, 2011, 12:08 amPosted by Cyrus Shepard Compare the two posts below, both written by the exact same SEO expert and each containing around the same number of words. Without knowing the subject, can you guess which post earned more links? Try 378 to 6. In addition to its visual appeal, the left post was more timely, useful and informative - all hallmarks of...
Bing Feature Update: Share Your Dreams with Bing Travel Wish List
May 3, 2011, 8:16 pmIf youre like me, you probably have a long list of places youd like to visit in your lifetime. I bet your friends and family have their own lists as well. But up to now, there hasnt been an easy way to share these dreams with your friends and see what travel aspirations they have. Bing Travel Wish List is a Facebook app that provides both armchair...
Make Big Impressions with Small-Budget Campaigns
May 3, 2011, 7:41 pmDirect Mail Still Works Say USPS
May 3, 2011, 6:05 pmWe may be living in the digital age, but the U.S. Postal Service would like to remind you that direct mail campaigns still work. In order to prove their point, they created the Marketing Achievement in Innovation and Leadership (MAIL) Award, solicited nominees through Deliver magazine and chose a winner. That winner was branding agency Mlicki, and...
Search News & Headlines Around the Web - May 3, 2011
May 3, 2011, 4:50 pmHere's a roundup of today's other search news and headlines from around the web.Click to read the rest of this post...
News FAIL: Obama Mixed Up With Osama
May 3, 2011, 4:49 pmLate night reporting has to be exhausting, and with all the scrambling around to come up with the breaking Bin Laden news on Sunday, people were bound to make mistakes. Whether malicious or innocent, people unfortunately mixed up Obama and Osama during the coverage of the latter's death in a Pakistani compound. I, for one, can see how you could...
My Morning Jacket Circuital Release Date Comes With Live YouTube Performance
May 3, 2011, 4:22 pmVevo, along with partners YouTube and American Express, have announced a live concert experience around an upcoming performance from the band My Morning Jacket, to be directed by Todd Haynes.
The show takes place on May 31 in our (and MMJ’s) home state of Kentucky, and the project, titled My Morning Jacket UNSTAGED, will be streamed live on...
Google Voice Comes to Sprint Today
May 3, 2011, 3:59 pmLast month, Google announced that Sprint was integrating Google Voice , allowing using customers to use their existing Sprint mobile numbers as their Google Voice numbers, and having it ring multiple other phones at the same time. Today, Google announced that the integration has gone into effect. As Google explains on the Google Voice blog,
BlackBerry Goes Bing; Microsoft and RIM Form Alliance
May 3, 2011, 3:58 pmMicrosoft CEO Steve Ballmer was on hand and on stage at RIM's annual Blackberry World event. Microsoft's main man announced what Bing called a "new alliance" between the two companies to help their "joint customers" make better decisions.Click to read the rest of this post...
Pippa Middleton: Global Sensation
May 3, 2011, 3:54 pmby Claudine Zap The royal wedding didn't just make Kate Middleton the Duchess of Cambridge : It made her younger sister Pippa , also dressed in a white Alexander McQueen dress, a star. The Daily Mail called the famous maid of honor "the world's most eligible woman." Even Pippa's backside gained fame on Facebook. Searches on Yahoo! have soared...
The Yellow Pages Jumps on the Deal Bandwagon
May 3, 2011, 3:44 pmSee the girl in that picture there. She's happy because she's getting deals so early in the morning, she's still in her pajamas! Of course, it could be that she's unemployed and has no reason to get dressed. And she has no furniture, so she has to use her laptop on the floor. . . . But no. She's happy. She's happy because that old, stodgy bastion...
Osama Bin Laden's Compound Yields "Motherlode" of Computer Data
May 3, 2011, 3:28 pmWhat in the world could be on Osama Bin Laden's hard drive? We might find out in the coming weeks. The Navy SEALs who carried out the mission that resulted in the death of Bin Laden left the Pakistani compound with more than a body. According to Politco , the SEALs were able to recover hard drives, CDs, and flash drives from the raid that U.S....
Osama Bin Laden’s Compound Yields “Motherlode” of Computer Data
May 3, 2011, 3:26 pmWhat in the world could be on Osama Bin Laden’s hard drive?
We might find out in the coming weeks. The Navy SEALs who carried out the mission that resulted in the death of Bin Laden left the Pakistani compound with more than a body. According to Politco, the SEALs were able to recover hard drives, CDs, and flash drives from the raid that...
New adCenter Features Coming
May 3, 2011, 3:13 pmQuality score,
You can't make a middleweight boxer out of a graceful swan
May 3, 2011, 2:53 pmMichael Ignatieff had such poor brand positioning for what he just got himself into that he couldn't even hold his own seat in Parliament. His humbling defeat, one of the most humbling defeats in Canadian political history, coincided with one of equal magnitude in Quebec, where Gilles Duceppe went from hero to zero as leader of the Bloc Quebecois....
Bin Laden's Death Shatters Super Bowl Record on Twitter
May 3, 2011, 2:52 pm
Twitter has reported a new record for the highest sustained rate of tweets between 10:45 p.m. Sunday and 2:20 a.m. Monday. The news of the killing of Osama bin Laden generated an average of 3,000 tweets per second, peaking at 5,106 tweets per second at 11 p.m. -- while this year's Super Bowl, which previously held the sustained tweets record,...
Happy Teacher Appreciation Month! Thank you teachers!
May 3, 2011, 2:48 pmWhile giving thanks to teachers should hardly be limited to a specific time of year, this month in the U.S. people everywhere are dedicated to honoring the teachers that gave us so much. At Microsoft, were giving thanks to teachers by sharing stories of those educators that had the biggest significance in our life. Weve captured these moments on...
Combating Cybercrime
May 3, 2011, 2:28 pmAs a regular contributor to the PayPal blog, most of you know that I spend a lot of time thinking about and implementing the best measures to protect millions of PayPal accounts around the world. And admittedly, my colleagues and I have some strong opinions about what must be done to combat cybercrime. So, we .
Update on Tornado Relief Effort via PayPal
May 3, 2011, 2:28 pmHi Everyone, I'm Janet Ball with the PayPal Non-Profit team. The Southern US has been ravaged by an estimated 165 tornadoes occurring in a 24 hour period of time. At this time, reports are that more than 290 people have been killed in the deadly series of twisters across six states. Alabama was hit the .
Mothers Day Gift? Target Offers $150 Off on iPhone 4
May 3, 2011, 2:28 pmTarget is sending out emails today encouraging customers to buy an iPhone 4 for their mothers for Mothers Day (this Sunday, in case you didn't know). They're calling it the gift "she'll use every day." If you're on the frugal side, they'll even let you trade in your own iPhone 3GS or 3G to knock off $150. Note that this is at "select" Target...
Google's South Korean Offices Searched for "Illegally Collected Location Data"
May 3, 2011, 2:28 pmGoogle was probably not jealous that Apple has been getting more of the attention regarding location tracking these days. But today, Google is receiving some international press. Reuters reports that Google's offices in Seoul, South Korea were raided and searched for "illegally collected location data." A South Korean police official is quoted as...
Mother's Day is Just Around the Corner: What to Buy mom?
May 3, 2011, 2:28 pmHi there PayPal shoppers. I'm Claudia Lombana, the PayPal Shopping Specialist. Mother's Day is just around the corner. Did you know it's the second largest U.S. consumer spending holiday behind the winter holidays of Christmas, Hanukah and Kwanza? It's true! This year, the National Retail Federation predicts the average person will shell out...
Apple Refreshes iMac Desktops With Quad-Core Processors & Thunderbolt
May 3, 2011, 2:28 pmEarlier today the Apple Store was down for a bit. Upon its return some new iMacs had surfaced, which confirmed the rumors that a iMac refresh may be in the works. The new iMacs boast quad-core processors, up to 3x faster graphics, HD FaceTime camera and a new Thunderbolt port, which makes it the first desktop computer to feature it. Like other iOS...
Campaign and Budget Management Improvements in the April 2011 Upgrade
May 3, 2011, 2:23 pmIf youve been following along here on the Community site, by now youve probably noticed that in addition to offering timely information to help you better manage your campaigns, were pretty keen on gathering your feedback and getting it in front of the teams that are working on adCenter . One of the major drivers of improvements to adCenter is...
Google’s South Korean Offices Searched for “Illegally Collected Location Data”
May 3, 2011, 2:22 pmGoogle was probably not jealous that Apple has been getting more of the attention regarding location tracking these days. But today, Google is receiving some international press. Reuters reports that Google’s offices in Seoul, South Korea were raided and searched for “illegally collected location data.”
A South Korean police...
Google South Korea Offices Raided by Police
May 3, 2011, 2:18 pmGoogle has had their share of problems with authorities in Europe regarding data collection practices. Now South Korea has targeted Google for allegedly collecting and storing data against local laws. Specifically, Google is targeting the AdMob division, which handles ads on mobile platforms. Click to read the rest of this post.
Mothers Day Gift? Target Offers $150 Off on iPhone 4
May 3, 2011, 2:11 pmTarget is sending out emails today encouraging customers to buy an iPhone 4 for their mothers for Mothers Day (this Sunday, in case you didn’t know). They’re calling it the gift “she’ll use every day.”
If you’re on the frugal side, they’ll even let you trade in your own iPhone 3GS or 3G to knock off $150....
adCenter Desktop: The April 2011 Upgrade is Now Ready for Download
May 3, 2011, 2:03 pmIf youre not already using the adCenter Desktop , now is a great time to give it a test drive. Not only did Glenn Gabe (of Search Engine Journal fame ) send over a couple of guest posts offering helpful tutorials on it the first of which went up today the April 2011 Update is now ready for download! This new update will let you work smarter,...
Google Panda Update - Webmasters Still Trying to Crack the Code
May 3, 2011, 1:52 pmWebMasterWorld Founder Brett Tabke recently started an interesting thread in the forum looking at different user behavior elements, and a combination of factors that make up what he calls the "Panda Metric." "In this socialized world, it just makes sense that Google would start using more engagement metrics such as demographic, psychographic, and...
Google Panda Update – Webmasters Still Trying to Crack the Code
May 3, 2011, 1:36 pmWebMasterWorld Founder Brett Tabke recently started an interesting thread in the forum looking at different user behavior elements, and a combination of factors that make up what he calls the “Panda Metric.”
“In this socialized world, it just makes sense that Google would start using more engagement metrics such as demographic,...
How to Build Links with Images
May 3, 2011, 1:12 pmIn this post we’re going to be talking about using image optimization as a link building technique.
3 Good Reasons to Sharpen Your B2B Marketing Accountability Now
May 3, 2011, 1:07 pmIt is fairly safe to say that most -if not all- B2B Marketers agree that it is important to measure and communicate the value marketing brings to their organizations. However from speaking with fellow B2B Marketers, many are looking to improve their marketing accountability in a practical way without getting bogged down into complex dashboards...
Geronimo, Osama bin Laden Dead & More Searches Dominating Google, Yahoo, Bing
May 3, 2011, 12:47 pmLess than 48 hours after news of the killing of Osama bin Laden, related searches are still trending on Google, Yahoo, and Bing. Details of bin Laden's death, news coverage, and even conspiracy theories have dominated on the search engines. Here's a roundup.Click to read the rest of this post...
Contrarian Perspectives On Link Building
May 3, 2011, 12:39 pmI don't agree with everything Eric states in this article, be he definitely hits the mark on several fronts and offers a refreshing perspective.
Rashard Mendenhall Tweets About Osama Bin Laden Death, Stirs Controversy
May 3, 2011, 11:53 amSteelers Running Back Rashard Mendenhall is causing quite a stink over remarks he made on Twitter about the death of Osama Bin Laden. In the comments, he questions the events of 9/11 and suggests that people’s hatred of Bin Laden is a one-sided affair.
Check out his recent tweets:
@R_MendenhallRashard MendenhallWhat kind of person...
Can You Give Away Too Much Content?
May 3, 2011, 11:31 amYesterday we talked about why it's smart to hold a little something back in your marketing " to tease and fascinate the reader, to seduce the buyer with a bit of mystery, rather than giving everything away in your promotions. This is particularly important for those of us in the online education and training business. It's less of an issue with...
In-App Payments for web apps at Google I/O
May 3, 2011, 11:21 amGoogle I/O is coming up just a week from today, and the Commerce track will showcase some of the newest ways to buy and sell online. In the Commerce sessions, Google product developers and their guests will explain and show examples of how to use Google tools to monetize your business. Web application developers may be especially interested in the...
YouTube On Video Ban: Sometimes We Make the Wrong Call, Vimeo: It Violates Our Terms
May 3, 2011, 11:16 amLast friday, we reported that YouTube had banned a video from the group Mercy for Animals , which featured hidden camera footage of workers for the E6 Cattle company, mistreating calves. The video was indeed quite brutal and disturbing. Mercy for Animals had reached out to WebProNews, explaining that YouTube had deemed the video a "gross out"...
Will Bing Catch Google?
May 3, 2011, 11:12 amMicrosoft CEO Steve Ballmer announced today that Bing will be the default search on all BlackBerry devices – not only for the web, but at the OS level.
Can Bing catch Google in search market share? Tell us what you think.
On Bing’s Search Blog, Director Matt Dahlin writes:
Central to this collaboration, , Blackberry devices will use...
Boost Your adCenter Efficiency Part 1 - How to Quickly Add and Edit Match Types in Microsoft adCenter Desktop [Tutorial]
May 3, 2011, 11:11 amPaid search is a powerful online marketing channel, but it also can be extremely time-consuming. Since it can be so time-consuming, youll find that many search marketers focus on efficiency . The more efficient you can be at making adjustments to campaigns, ad groups, and keywords, the more time and opportunity you have for expanding (or refining)...
Mexico Leads Latin America in Online Video Penetration and Engagement
May 3, 2011, 11:06 amcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of online video viewing behaviors in Latin America based on data from its comScore Video Metrix Service. The report found that in Brazil, Mexico, Argentina and Chile more than 80 percent of all online users viewed video content in March 2011, with...
Google Most Reputable in Harris' Annual RQ Poll
May 3, 2011, 10:46 amHarris Interactive has just released its annual Reputation Quotient Report , the survey that ranks top "visible" companies based on the U.S. general public's impressions of the company's reputation. This year, we have a new most reputable company in America - Google. This year marks the 12th consecutive year that Harris has released the RQ poll....
Digital marketing success: Do you have the one thing?
May 3, 2011, 10:41 amby Mike Moran Here at Search Engine Guide, we talk a lot about search engine marketing (no, really!) but we don't have our heads in the sand. Search marketing only matters in the context of succeeding in your overall digital marketing. So we spend lots of time discussing social media, conversions, and lots of other things related to search...
Google Most Reputable in Harris’ Annual RQ Poll
May 3, 2011, 10:29 amHarris Interactive has just released its annual Reputation Quotient Report, the survey that ranks top “visible” companies based on the U.S. general public’s impressions of the company’s reputation. This year, we have a new most reputable company in America – Google.
This year marks the 12th consecutive year that...
Mind-Blowing List Building Tip #4 with SEJ Exclusive Offer
May 3, 2011, 10:15 amHopefully you guys have enjoyed the list building series thus far and have gotten some new tips that you can apply to building your email marketing list. The last tip, is something I am really excited to be sharing with you guys. It is something I have been working on for 6 months now and today marks the launch of my new list building wordpress...
SEO Video Tip- Fixating on Where Your Rank Can Lead to Bad SEO Decisions
May 3, 2011, 9:45 amObviously every site wants to rank well for their chosen keywords. The better a site ranks, the more traffic it is likely to get from the search engines. But focusing solely on where your site ranks as the end-all-be-all goal of SEO can make website owners cut corners in order to artificially boost their rank. Taking such a narrow minded approach...
This Just In ' News No Longer Breaks, It Tweets
May 3, 2011, 9:40 amFollowing the news of Osama Bin Laden's death, Twitter once again celebrated its CNN-moment . This isn't its first however, which actually seems to be news to emerging media pundits. The new reality of a real-time world is that news no longer breaks, it Tweets. We are the architects of a new media alert system, TNN - the Twitter News Network. And,...
The Future of the Agency: Ned Russell, Saatchi & Saatchi Wellness
May 3, 2011, 9:40 am"Mad Men" no more.
Four ways to get natural backlinks
May 3, 2011, 9:36 amGoogle has become pretty good in detecting low quality web pages and links. If you use a link service that promises a lot of high PR links for little money or if you participate in a fully automated linking system, chances are that Google will penalize your website because you are trying to trick them. What can you do to get "natural" backlinks?
...
This Just In … News No Longer Breaks, It Tweets
May 3, 2011, 9:25 amFollowing the news of Osama Bin Laden’s death, Twitter once again celebrated its CNN-moment. This isn’t its first however, which actually seems to be news to emerging media pundits. The new reality of a real-time world is that news no longer breaks, it Tweets. We are the architects of a new media alert system, TNN – the Twitter News...
South Korea Targets Google's Admob Over Data Concerns
May 3, 2011, 9:25 amAt the rate that reports keep flying in about Google ruffling the feathers of governments regarding data collection and privacy you would think the United Nations might set up a subcommittee on Google 'concerns'. Now we can add South Korea to the list of governments that feel the need to dig into Google's efforts in their country as they relate to...
Twitter Buys TweetDeck, According to Reports
May 3, 2011, 9:25 amAccording to reports, Twitter has acquired third-party Twitter client TweetDeck. TechCrunch founder Michael Arrington says he's heard from a source with "knowledge of the deal," and that it will be officially announced in the next few days. He puts the price in the $40 - 50 million range. TweetDeck has long been one of the most popular third-party...
Google Releases Mac Version of Chrome Canary
May 3, 2011, 9:25 amDo you consider yourself brave? Adventurous? Good at giving feedback? Then Chrome Canary was built for you. This version of the famed Google browser comes with all the normal features except one: stability. So, why use it? It's also the most up-to-date (or, if your prefer, ahead-of-date) of all browser versions, allowing you to test upcoming...
Mind-Blowing List Building Tip #3
May 3, 2011, 9:25 amBefore we dive into the 3rd tip, make sure you check out the first two tips in this 4 part series. Ming-Blowing Tip #3 OK, this tip is a GOLDMINE for anyone who is trying to build a list in the Internet Marketing niche. It's going to cost you $40, but it is well worth it and it will deliver. What if I said that there is a place on the web where...
What's New in SEO for May 3, 2011
May 3, 2011, 9:15 amWe have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Google Apps highlights - 4/29/2011 Gmail users can now set a photo of their own to be the background. Google has also implemented a "Background Send" feature into Gmail,...
Microsoft and RIM helping people make better decisions with Bing on BlackBerry
May 3, 2011, 9:15 amSince we launched Bing, weve tried to make it as easy as possible for people to use the service from any device, anytime, so that they are never without access to Bings great decision tools. Today we joined with Research In Motion (RIM) in announcing some exciting news for our joint customers. This morning at RIMs annual Blackberry World,...
South Korea Targets Google’s Admob Over Data Concerns
May 3, 2011, 9:06 amAt the rate that reports keep flying in about Google ruffling the feathers of governments regarding data collection and privacy you would think the United Nations might set up a subcommittee on Google ‘concerns’.
Now we can add South Korea to the list of governments that feel the need to dig into Google’s efforts in their country as they...
SEW Q&A: Can You Name 5 Useful SEO Addons for Firefox 4?
May 3, 2011, 8:54 amMatteo Mucci asked SEW via Twitter, "what are the best 5 SEO Addons for Firefox 4?"
I thought it was an interesting question, so had a stab at the answer. I'm quite fond of all of these tools for their own specific purpose, so much so the list runs to 7 (rather than 5). Nonetheless, feel free to suggest any useful addons, bookmarklets, and...
Twitter's Play for TweetDeck Looks Complete
May 3, 2011, 8:39 amWe reported a few weeks ago that there were rumblings about Twitter purchasing third party Twitter platform provider TweetDeck. Well those rumblings are now 'confirmed' as a deal and it could mean some changes for other third party Twitter platforms out there like Seesmic, HootSuite and Ubermedia. TechCrunch reports Twitter has acquired TweetDeck,...
Daily Deals Space Gets More Crowded as AT&T Enters the Ring
May 3, 2011, 8:39 amAdd another provider to the growing list of daily deal options for customers and businesses. Believe it or not, this one comes from another established, well-known brand (actually two well-known brands). According to Bloomberg , AT&T will launch its own Groupon competitor "in about a month, " via its YellowPages.com site, starting in in Los...
Twitter’s Play for TweetDeck Looks Complete
May 3, 2011, 8:32 amWe reported a few weeks ago that there were rumblings about Twitter purchasing third party Twitter platform provider TweetDeck. Well those rumblings are now ‘confirmed’ as a deal and it could mean some changes for other third party Twitter platforms out there like Seesmic, HootSuite and Ubermedia.
TechCrunch reports
Twitter has...
PlayStation Network Not The Only Breach, Says Sony
May 3, 2011, 8:24 amSony has just announced that the scope of their "external intrusion" is much greater than they had thought. Of course, the PlayStation Network and Qriocity services have been down since on or about April 19th. Sony has confirmed that its servers were breached and personal information was stolen by an unknown group. Now, it looks like user...
Mind-Blowing List Building Tip #1
May 3, 2011, 8:24 amIn this 4 part series, I will be discussing 4 key tips that will help you in building your e-mail marketing list. But before we dive right into the ming-blowing list building tips, let's first talk about why having a list is SO important. Make sure you also check back a little later today for a SEJ exclusive offer, that you can find out about in...
A Study of Fan Engagement on Facebook Pages
May 3, 2011, 8:17 amIn this report, Visibli analyzed over 200 million Facebook Fans to determine their engagement habits across different Fan Page types. By tracking the number of Likes and Comments that each post received over time, they studied the resiliency of each Facebook post as well as the overall activity.
Interview with the Conversion Scientist, Brian Massey
May 3, 2011, 7:14 amThe Conversion Scientist, Brian Massey Brian Massey is the Conversion Scientist at Conversion Sciences and he has the lab coat to prove it. His rare combination of interests, experience and neuroses was developed over almost 20 years as a computer programmer, entrepreneur, corporate marketer, national speaker and writer. Conversion Sciences was...
What Might Cause Google Panda To Hit Your Site
May 3, 2011, 5:50 amWebmasterWorld Member analysis of Google's Panda update and how certain actions may affect your site.
Research on Google's Panda and Link Exchanges
May 3, 2011, 5:06 amMake no mistake about it: Panda is Google's way of reminding would-be corrupters and despoilers of the Word Wide Web search industry, an industry that Google "owns" (or at least thinks it does), that payback is a bitch, that the time for payback is now, and that the payback penalties may be severe.
Announcing MozCon 2011
May 3, 2011, 3:40 amPosted by randfish Since 2006, SEOmoz has offered a summer training event in Seattle, WA. This year, our 6th, that event is becoming something truly unique - the search marketing industry's first customer conference. Mozcon tickets are now on sale (though quite a few have already sold to those on the waiting list) for July 27-29 - if you're in the...
Report: Twiitter To Acquite Tweetdeck For $40 Million
May 3, 2011, 1:50 amTwitter has acquired TweetDeck, we've heard from a source with knowledge of the deal, and the transaction will be announced in the next few days. The $40 million to $50 million purchase price includes both cash and Twitter stock, says our source.
4 Types of SEO Clients to Avoid
May 3, 2011, 1:08 amOne of the key factors of success for an SEO campaign is the relationship between the client and the SEO consultant. It's important that the client trusts their consultant or agency and feels comfortable sharing aspects of their business model with them. However, it's just as important for the SEO consultant to be able to have a good business...
Google Collects Location Data to Drive Location-based Ads
May 2, 2011, 11:17 pmGoogle cares about location. A lot. Duh. As congressional inquiries against smartphone software providers' use of location data to improve Web services mount, The Wall Street Journal and San Jose Mercury News both cited e-mail messages between Google Co-founder Larry Page and Google location product manager Steve Lee that underscored the...
Launch Complete: Check Out the New Microsoft Advertising Site for SMBs
May 2, 2011, 7:30 pmA few weeks back, I published a post about plans for a new, toggled view of the Microsoft Advertising site that would help small to medium businesses (SMBs) find the information most relevant to them faster and easier, while also keeping the marketer and agency crowd current on the latest and greatest within the advertising industry. Today, we're...
How To Create An Explanation Whiteboard Video Tutorial: Key Principles And Approach
May 2, 2011, 7:00 pmHow do you create a professionally-looking explanation video that illustrates in simple words what your company does and how it solves its customers problems? Given the wide number of options on the market, the little time available to choose and the little familiarity a new client may have with your business and the services it provides, if you...
5 Must-Dos for Effective Twitter, Facebook, and Blogging Campaigns
May 2, 2011, 6:27 pmAlthough no one has exactly the same reasons why a campaign hasn’t worked out as expected, usually it’s because they’ve forgotten something – some step – along the way. Look at our checklist and see if, just maybe, you’ve missed something.
Osama Bin Laden Death News Sets Tweets Per Second Record
May 2, 2011, 4:43 pmIf you were on Twitter last night, you don't need anyone to tell you that there was a lot of talk about Osama Bin Laden. In fact, in my personal experience, I only found about 5 or so tweets on my feed within a 2 hour span that weren't about the breaking news of his death. And I firmly believe that any of my friends that were tweeting about other...
Can You Guess Which Company Has the Best Public Reputation?
May 2, 2011, 4:18 pmIt’s time for the results of the 12th Annual Harris Interactive U.S. Reputation Quotient (RQ) Survey and the winner is (insert drum roll) . . . . Google!
Google got an 84.05, just squeaking past Johnson & Johnson and 3M.
Technology in general did very well on the reputation charts with an overall 75% positive rating. Apple, Intel, Amazon...
Salesforce Acquisition of Radian6 Complete
May 2, 2011, 4:08 pmIn late March, Salesforce announced it was acquiring Radian6 for $276 million in cash and $50 million in stock with the founders also getting $10 million in stock and $4 million in cash. Today, the company announced that the acquisition is complete. Salesforce had already been utilizing Radian6. The company recently unveiled its Service Cloud 3...
Search News & Headlines Around the Web - May 2, 2011
May 2, 2011, 4:00 pmHere's a roundup of today's other search news and headlines from around the web.Click to read the rest of this post...
eBay Acquires WHERE, MissionFish
May 2, 2011, 3:53 pmTwo bits of acquisition news coming out of eBay today. First, the company has completed its previously announced acquisition of location media company WHERE . Terms of the deal were still not revealed. "Local commerce companies like WHERE are blurring the lines between in-store and online shopping," said PayPal's Amanda Pires . "By giving people...
comScore Reports First Quarter 2011 Results
May 2, 2011, 3:42 pmcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced financial results for the first quarter 2011. In the first quarter of 2011, comScore achieved quarterly revenue of $53.0 million, which was an increase of 47% over the first quarter of 2010. GAAP loss before income taxes was ($2.5) million in the first quarter...
Budget Option Improvements Coming Soon to Microsoft Advertising adCenter API
May 2, 2011, 3:37 pmYou asked for simpler budget options in adCenter API, and soon youll have them! Were making changes to the budget options that will make managing your campaign budgets easier than ever. Campaign Budget Options Spring 2011 (Backward Compatibility) Summer 2011 Daily Budget with Monthly Maximum* If you edit your budget or create a new budget, a...
Charlie Sheen Uses Twitter to Help Alabama Tornado Relief Effort
May 2, 2011, 3:22 pmTwitter phenomenon, fired television actor and tiger blood carrier Charlie Sheen may be using his recently acquired super-celebrity for a good cause. Last night he tweeted that he was on his way to Alabama on a "recon mission." @charliesheen Charlie Sheen Alabama; Heading your way. On a recon mission. My Cadre right behind me. You need help. I'm...
Google Facing More Competition-Related Scrutiny, This Time from the FTC
May 2, 2011, 3:07 pmIt seems like just yesterday that Google won the approval of the Justice Department to go forward with its acquisition of ITA Software, a deal Google's competitors tried aggressively (but unsuccessfully) to see blocked. In fact, it was only last month. Now, Google may be headed for further investigation from the U.S. Federal Trade Commission. Over...
Facebook Feed Change Hurts Marketers Most
May 2, 2011, 3:07 pmHave you noticed a change in your Facebook news feed? It's actually been happening for several months now but most people are just beginning to notice. The first sign is when you suddenly realize that you haven't seen an update from a favorite brand in a while. Then you notice another missing person and another after that. Those people haven't...
Teens Don't Know Who Osama Bin Laden Is, According to Yahoo! Search Trends
May 2, 2011, 2:52 pmTeens Don't Know Who Osama Bin Laden Is, According to Yahoo! Search Trends Searches for Osama Bin Laden Spike Nearly 100,00% Searches on Sunday for Osama bin Laden spiked nearly 100,00% on Yahoo!, also making him the most-searched person of the day. Nearly 1 in 5 searches for "osama bin laden" are by teenagers , many of who grew up during the war...
Has YouTube Had a Change of Heart on This Animal Cruelty Video Ban?
May 2, 2011, 2:17 pmThe other day, we reported that YouTube had banned an animal cruelty investigation video put together by the group Mercy for Animals . The video shows disturbing hidden camera footage of calves being mistreated by workers of the Texas-based E6 Cattle Company. In the article, we had included an embed from YouTube competitor Vimeo, which had not...
iPhone 5 to Release in Two Models This Fall?
May 2, 2011, 2:07 pmMultiple sources have reported that Apple will ship its highly buzzed about iPhone 5 in the fall, possibly September. Little by little, more rumors are surfacing about what the new phone will look like and today finds an interesting on floating around.
iphonedownloadblog is reporting that their Apple source, who is an employee of an Apple part...
Lara Logan Talks About Assault for First Time on 60 Minutes
May 2, 2011, 1:46 pmSouth African born 60 Minutes correspondent Lara Logan breaks her silence about the terrible sexual assault that she fell victim to in Egypt's Tahrir Square following the resignation of President Hosni Mubarak. On Feb 15th, CBS released a statement saying that Logan had been assaulted 4 days earlier while covering the celebrations of the regime...
AT&T Data Limits Go Into Effect Today
May 2, 2011, 1:31 pmAT&T's infamous data caps go into effect today. You know, the ones where if you're a paying customer, and you use too much data on the Internet, you get charged extra? Yeah, those caps . Congratulations, paying customers. DSL customers will have a 150 gigabyte per month usage limit (250 Gigabytes for UVerse users). Those that exceed the cap will...
Shopping Cart Page Checklist: 16 Things I Look For
May 2, 2011, 1:27 pmGreat list of items to look for, evaluate, and optimize for an ecommerce shopping cart.
Yahoo!'s Secret Weapon: Science!
May 2, 2011, 1:16 pmPrabhakar Raghavan of Yahoo! Labs, and the science of Internet advertising.
Speculating On The Next Shift In Google Search Algorithms
May 2, 2011, 12:59 pmSo what’s next? What is the next shoe to drop? I believe that it will be in the area of links. There are still way too many sites that are prospering through the use of poor quality link building practices, and the Panda algorithms do not address them directly. These poor practices frustrate publishers that try to play by Google’s...
Stepping Off the Drug-Fueled Animal Ledge
May 2, 2011, 12:53 pmLisa Barone does two great things with this piece:a) she gives Aaron Wall the credit he deserves for being the most unique voice in the industryb) she explains why you don't have to do what he suggests in a recent post of his (while acknowledging that he's write at the macro level)
14 Things to Ask Before Starting a PPC Project
May 2, 2011, 12:02 pmA good overview of the dynamics involved in managing a paid search campaign.
Osama Bin Laden's Compound: Video and Pictures From Inside
May 2, 2011, 11:55 amVisual details are emerging about the Northern Pakistani compound where Osama Bin Laden was killed . ABC News has just released exclusive video from the kill site. As you might expect, the video is graphic due to the amount of blood present inside the house. You can go here for a still slideshow from inside the compound. The Pentagon has also just...
Osama Bin Laden’s Compound: Video and Pictures From Inside
May 2, 2011, 11:54 amVisual details are emerging about the Northern Pakistani compound where Osama Bin Laden was killed. ABC News has just released exclusive video from the kill site. As you might expect, the video is graphic due to the amount of blood present inside the house.
You can go here for a still slideshow from inside the compound.
The Pentagon has also...
Official Google Webmaster Central Blog: Do 404s hurt my site?
May 2, 2011, 11:45 amSo there you are, minding your own business, using Webmaster Tools to check out how awesome your site is... but, wait! The Crawl errors page is full of 404 (Not found) errors! Is disaster imminent??
Delicious Tricks and Treats
May 2, 2011, 11:35 amIt's almost Halloween and we've been digging around the graveyard of lost documents and found some tasty treats for you all. Delicious - the place where you save websites, right? Well, yes, but we do a whole lot more too. Here are a couple of Tricks and Treats for you: Color Palettes From time to time, a joke backfires. It's happened to us all...
Apple iOS 4.3.3 To Fix Tracking "Bug"
May 2, 2011, 11:25 amIt looks like Apple users won't have too wait very long to (possibly) resolve some of their privacy concerns. BGR says that its Apple sources have confirmed the release of iOS 4.3.3 within the next two weeks. Version 4.3.3 will apparently contain fixes for the "bugs" that led to the whole location tracking debacle of the last two weeks. Apple...
Google Says Efforts in China Running Like 'Normal'
May 2, 2011, 11:25 amWhile the words normal and Google are rarely used together considering the vast number of areas and projects the search engine monster is involved in it appears as if they are trying to promote the 'normalcy' of their Chinese operations. For the past year nothing has been normal as it relates to Google and China.
Year in review: Remarketing delivers better ads, better performance
May 2, 2011, 11:15 amToday we have a post from Aitan Weinberg, product manager for AdWords remarketing : We've always believed that display advertising has the potential to be smarter, better performing and more measurable. Today we'd like to shine a light on one of the quiet stars of the display world that is enabling this transformation: remarketing. Remarketing...
Google Says Efforts in China Running Like ‘Normal’
May 2, 2011, 11:13 amWhile the words normal and Google are rarely used together considering the vast number of areas and projects the search engine monster is involved in it appears as if they are trying to promote the ‘normalcy’ of their Chinese operations.
For the past year nothing has been normal as it relates to Google and China. Google continues to lose...
Osama bin Laden Searches Spike Nearly 100,000% Just on Yahoo
May 2, 2011, 11:10 amIt really is astounding to see the impact the killing of Osama bin Laden has had not only on the country and the world, but on the web. As previously noted, Osama-related searches have been dominating Google Trends - accounting for the entire top 20 list that Google shares. Even about two hours later, this still appears to be the case. WebProNews...
Apple iOS 4.3.3 To Fix Tracking “Bug”
May 2, 2011, 11:07 amIt looks like Apple users won’t have too wait very long to (possibly) resolve some of their privacy concerns.
BGR says that its Apple sources have confirmed the release of iOS 4.3.3 within the next two weeks. Version 4.3.3 will apparently contain fixes for the “bugs” that led to the whole location tracking debacle of the last...
Importance of Social Media & SEO for Public Relations
May 2, 2011, 11:00 amMany would call the age we're in, " Information Overload ". Consider: Facebook is approaching 700 million users and Google handles over 11 billion queries per month. World-wide there are over 5 billion mobile subscribers (9 out of 10 in the U.S.) and every two days there is more information created than between the dawn of civilization and 2003....
Google: More than half of the ones exposed to Mobile Ads Clicked!
May 2, 2011, 10:53 amGoogle conducted a study titled, “The Mobile Movement: Understanding Smartphone Users” with Ipsos OTX late last year, 2010. The study observed 5,013 adult smartphone Internet users in the US. The study has some interesting findings, according to which a mobile movement seem to be in process. Here’s a summation of the...
Top Google Spot is Less Valuable on iPads [Study]
May 2, 2011, 10:43 amSearch-based online advertising network Chitika has put out an interesting study showing that the top spot in Google receives 20 percent of clicks among iPad users.
Click to read the rest of this post...
Osama Bin Laden's Death: The Internet Reacts
May 2, 2011, 10:40 amThe internet was the star of last night and this morning's breaking news of Osama Bin Laden's death . People flocked to Twitter and Facebook to find out the latest and to express their feelings about the incredible story. CNN.com crashed last night when the news was just coming out. One man amazingly live-tweeted the U.S. operation , not really...
BlackBerry 7, Playbook Facebook App, Voice Chat, New Bolds, Enterprise Improvements, and More From RIM
May 2, 2011, 10:28 amResearch in Motion (RIM) followed up last week’s announcement of the Tungle acquisition with a slew of announcements today. Let’s just take them one-by-one.
1. BlackBerry Mobile Voice System 5 Availability for More Corporate Phone Systems
RIM announced that BlackBerry MVS 5 with voice over Wi-Fi calling will soon be available for...
Osama Bin Laden’s Death: The Internet Reacts
May 2, 2011, 10:24 amThe internet was the star of last night and this morning’s breaking news of Osama Bin Laden’s death. People flocked to Twitter and Facebook to find out the latest and to express their feelings about the incredible story. CNN.com crashed last night when the news was just coming out. One man amazingly live-tweeted the U.S....
The Dirty Little Secret to Seducing Your Readers
May 2, 2011, 9:34 amI'm guessing you want to write copy that sells . You want to write copy so irresistible it makes your readers scramble down the page " begging to do whatever it is you want when they're done reading " whether it's to make a purchase, send a donation, or join your newsletter. You, my friend, want to seduce your readers . Well, today's your lucky...
iDumb: Why You Should Stop Giving Away iPads on Twitter and Facebook
May 2, 2011, 9:34 amThe following conversation is happening in at least 25 offices right now: Executive: "We need more fans and followers!" Social Media Person: "Ok, let's run a contest." Executive: "What should we give away?" Social Media Person: "How about an iPad?" Executive: "Awesome! Let's do it!" Please stop. Why iPads Are a Bad Giveaway Item The only good...
Top YouTube Videos of Canada Election 2011
May 2, 2011, 9:28 amThe General Election in Canada on Monday, May 2, 2001, could turn out to be a real nail biter, but Canadians who tweet or post local results from the national election online before polling stations close in all six time zones face fines. So, while waiting patiently to discover the outcome, there will be plenty of time to watch the "Top YouTube...
DISH Settles with TiVo, Forms Partnership to Promote Blockbuster Services
May 2, 2011, 9:19 amDISH Network and parent company EchoStar have agreed to a half-billion dollar settlement with TiVo over litigation regarding DVR patents. A couple weeks ago, a federal appeals court decision ordering DISH and EchoStart to shut down DVRs due to their infringement upon TiVo patents was upheld. It's worth noting that this would have only affected...
Link Building Lessons From Improv Comedy
May 2, 2011, 9:19 amThere's something I do every month or so that helps remind me that making a fool of myself in public is acceptable. I do improv comedy, we get up in front of "crowds", and I use that word loosely, and we play improv games to make people laugh. Well, on a good night anyway. We all draw from our histories and other parts of our lives to do our day...
Social Media Disasters: The Do's and the Don'ts
May 2, 2011, 9:04 amThere are numerous examples in which companies really messed up on social media. For instance, remember Apple's Antennagate incident or BP's response to the Gulf oil spill? Both of these incidents resulted in a negative outcry toward both companies on social media channels. Can you think of other examples when companies poorly handled their social...
PlayStation Network Back This Week, Sony to Give Out Presents
May 2, 2011, 9:04 amThe PSN saga may be coming to an end, as Sony's Senior Director of Corporate Communications Patrick Seybold made what is surely his most crowd-pleasing statement of the whole ordeal. Seybold announced via PlayStation blog that the PSN and Qriocity services will begin restoration sometime this week. It has been almost 2 full weeks since the PSN was...
Osama bin Laden Death Consumes Entire Google Trends Hot Searches List
May 2, 2011, 8:48 amThis is the first time I've ever seen this happen. Every key phrase on Google's Hot Trends list is related to the same piece of news. Obviously - the death of Osama bin Laden . Each phrase is either about bin Laden himself, his affiliations, his reign of terror, those who brought him to justice, related geography, or publications covering the...
Social Media Disasters: The Do’s and the Don’ts
May 2, 2011, 8:47 amThere are numerous examples in which companies really messed up on social media. For instance, remember Apple’s Antennagate incident or BP’s response to the Gulf oil spill? Both of these incidents resulted in a negative outcry toward both companies on social media channels.
Can you think of other examples when companies poorly handled...
Google & The Death Of Osama Bin Laden
May 2, 2011, 8:20 amI remember distinctly how Google reacted during the 9/11 attacks. Miserably, having to resort to using its ad space and special links on its home page to keep people informed, because its results were so out of date. How things have changed, in so many ways.
SEO For The Enterprise: My Interview With Marshall Simmonds
May 2, 2011, 8:18 amEnterprise-level SEO ain't for the faint of heart. Marshall Simmonds is one of the top experts at Enterprise SEO and he took some time to answer some questions about his trade: 1. Please give us your background and tell us what you do for a living. I've been working in the search industry since my 1997 start in Bend, Oregon. I took a job with...
Insurance For SEO's
May 2, 2011, 8:13 amInsurance is a popular, profitable area for some SEO's. Trying to find reputable insurance for an SEO business is not so popular because many insurance agents do not have the experience to make the distinction between what a web design shop does versus what an SEO or PPC business does. Prior to entering this business I was an insurance agent and...
Does Internet Marketing Need a Business Case?
May 2, 2011, 8:03 amDepending on where you work, that might sound like a silly question. Everything needs a business case in some places. And I understand that. I used to work for IBM, which is one of those places in love with justifications for how you spend money before you drop a dime. And you can put together business cases for Internet marketing projects, but...
5 post-Panda strategies for optimizing your e-commerce site
May 2, 2011, 7:28 amWelcome back! In this third post of her Q & A video blog series, Heather addresses the oft-asked question: How can I make my e-commerce site better for the search engines ? Many smaller to mid-sized e-commerce companies are now striving to make their sites as good as they can possibly be, after suffering the fallout of Google's Mayday and...
21 Major Benefits to Blogging (Not Involving $ But That Could Get You Paid)
May 2, 2011, 7:15 amStarting a blog has been one of the single-smartest things I’ve ever done in my life. However, when I started it I had no clue that it would ever be worth anything whatsoever – let alone a place that has helped me along with a lot of my career goals. Here are 21 reasons why you should partake ...
For Google It's Location, Location, Location
May 2, 2011, 6:12 amWell, after it was confirmed that a foursquare check-in at a small mountain coffee shop is what did in Osama bin Laden, everyone is fired up about location services. What? That's not what happened? Hey, someone tweeted it so I figured it had to be true. One thing for certain though is there is one company out there cares about everyone's location...
For Google It’s Location, Location, Location
May 2, 2011, 6:00 amWell, after it was confirmed that a foursquare check-in at a small mountain coffee shop is what did in Osama bin Laden, everyone is fired up about location services. What? That’s not what happened? Hey, someone tweeted it so I figured it had to be true.
One thing for certain though is there is one company out there cares about everyone’s...
Man Unknowingly Live-Tweets Raid on Osama bin Laden
May 2, 2011, 2:04 amSohaib Athar, @ReallyVirtual on Twitter, is a 33 year old programmer from Lahore, Pakistan. But, when he began tweeting about some strange activities going on in Abbottabad' he had no idea that he was essentially "Live-Tweeting" the raid on Osama bin Laden . It seems as though Sohib doesn't want all the attention that comes with his impromptu...
Measuring Internet Marketing Campaign Success
May 2, 2011, 1:04 amSuccess comes in many different forms depending on what your business model or goal is. When you first embark on the journey to market your business online you are going to have to be patient in order to see results. Whether those results satisfy your need to fill the void of your efforts in succeeding is entirely up to you, but it is important to...
Osama bin Laden Has Been Killed
May 2, 2011, 12:43 amOsama bin Laden, one of the most notorious terrorists of all time, has been killed . What did you think when you first heard the news that Osama bin Laden had been killed? Let us know . Just a few short hours ago, President Obama announced the death of the September 11th mastermind, which was live-streamed by the White House and Facebook. (Watch...
Optimizing Your Google Places Page
May 2, 2011, 12:28 amPosted by Geoff Kenyon As increasing number of searches have local intent behind them, Google is showing Places listings in many more SERPs. This presents an opportunity to either gain a spot on the first page for many businesses or to gain more space on the first page for companies already ranking on the first page. Here are five things that Ive...
Google TV Improvements on the Way After Poor Logitech Sales
May 1, 2011, 11:28 pmGigaOm learned that Logitech sales of its Google TV-enabling Revue companion box and its associated peripherals hit only $5 million in the first quarter, down sharply from $22 million from Q4 and $13 million less than it expected. I guess the holiday sale honeymoon was short-lived. Maybe all of the negative reviews caught up to eclipse the...
World's Fair Google Doodle Conceals Treasures of Modern Life
May 1, 2011, 9:55 pmToday Google is honoring the 160th Anniversary of the World's First Fair. The event took place in Hyde Park in 1851 and was called the Great Exhibition. The event was invented by Queen Victoria's husband Prince Albert to celebrate modern industrialism and was hosted at the Crystal Palace, a massive glass exhibition centre designed specifically for...
How Google Creates Black Hats
May 1, 2011, 6:40 pmThe #1 goal for any organization is self-preservation. When people feel things are fairly just & they are just getting by they are fine with squeezing out more efficiency in what they do and figuring out ways to pay the bills. But when people feel the table is tilted at some point they stop caring and do whatever it takes .
The Royal Wedding: Five Moments to Remember
May 1, 2011, 12:52 pmby Mike Krumboltz The royal wedding has come and gone, and even the cynics would have a difficult time finding anything to criticize. The bride was beautiful, the groom was charmingly nervous, and the entire day was, to use a well-worn cliché, a lot like a fairy tale. In a day full of special moments, several managed to rise above the rest. Here...
The best bookmarking tools right now
May 1, 2011, 8:50 amPandia takes a look at the current online bookmarking scene and at alternatives to Delicious. Once you have found a great tool or an important article online, you want to be able to find it again later. And anyone who works on more than one computer knows that using the browser's bookmarking tool is more frustrating than helpful when that...
Pandia Search Engine News Wrap-up May 1
May 1, 2011, 8:19 amHere are some of the search engine news articles we have found interesting this week: News Corp Has Finally Had It: Accepting Bids for Myspace Read Write Web: According to Reuters some of the bids are likely to come from Chinese Internet holding company Tencent; Criterion Capital, which is the owner of social networking site Bebo; and Myspace...
Pandia Search Engine Marketing Wrap-up May 1
May 1, 2011, 8:19 amHere are some search engine marketing and optimization articles you might find useful: New York Times: Yes, Google's Panda Update Hit NYT-Owned About.com SE Land: The New York Times Company has confirmed recent reports that its About.com property was one of the sites that suffered traffic declines in the wake of Google's recent Panda/Farmer...
Updates to Our Privacy Policy
May 1, 2011, 1:20 amFor your protection, on October 20, 2009 we updated our privacy policy to discuss in greater detail the information that we collect, how, where and why we collect, store and use it, as well as to what third parties we may transfer it in the future. Our new privacy policy reflects our evolution to a .
Panda Metric : Google Usage of User Engagement Metrics
May 1, 2011, 12:10 amI am continually surprised at some in the community that point to a couple of individual metrics as 'the ones' that caused xyz to happen in the most recent update. I think it is time to look at the greater picture of data that Google has available.Eric Enge had a presentation at PubCon Austin that he felt Panda pumped up 20% user engagment metrics...
