For a long time, search engine marketers wondered why the big brands were so slow to adopt, why they seemed to be ignoring Google. They may be wishing for the old days, when smaller players with smaller budgets had a better shot at the SERPs. Are Big Brands Stealing (Buying) the SERPS? Coke still hasn't quite figured it out yet, as KillerCoke.com...

SERoundtable looks at a WebmasterWorld thread to find out What Type of Traffic Can You Expect from Yahoo Ads Compared to Google Ads. The results are pretty surprising: for identical campaigns, with higher bids at Yahoo, Google still sent 30 times the traffic that Yahoo sent. The anecdote is most likely an anomaly. Other commenters on the thread...

Ad Relevancy & Quality Scores Google has again and again touted the value of their targeted marketing, but most of the fortune 500 ad dollars are not spent on targeted marketing. A couple weeks ago in a WebmasterWorld thread many advertisers complained about getting killed by another quality score update. What quality score actually means...

Google's search for utmost relevancy is hitting affiliate marketers hard, who are noticing their best converters diminishing as keyword prices raise. Relevancy has been the company's buzzword, but critics say it's more about the Almighty Coin (pr. Kwan). Is Google Replacing Affiliates With Big Brand Spenders? Complaints began surfacing about a...

Steve Lobo, Senior Manager Search Marketing at eBay gave an informative talk on paid search at the eBay Live conference in Boston. The two Internet marketing channels are paid and organic search. Organic search has no payment influences and relies on optimization of various pages and site developments. Results will differ by search engine and...

On a bittersweet note, Vanessa Fox announced in her official blog that she was leaving Google, the brand that has made her one of the most popular names among webmasters, for Zillow, a Real estate-based search engine. This is an excerpt from her blog: “For the last two years, I have had a fantastic time helping to build Google Webmaster...

Google’s popular conference spokesperson and member of the Webmaster Central team, has announced that she is leaving the company to join real estate search company, Zillow. Here’s an extract from her announcement… For the last two years, I have had a fantastic time helping to build Google Webmaster Central. I have loved...

The Google Eye-Candy Jar is officially less full. Webmaster Central's Vanessa Fox is leaving the search giant to pursue Rand Fishkin a job with Zillow. Vanessa Fox Moves Zillow is a real estate search engine, one that represents for Vanessa...

The migration of the Slurp is complete, says Yahoo. Over the past few weeks, the search engine has been transitioning its crawler, dubbed (disgustingly) "Slurp," to a new address at crawl.yahoo.net. Adjust your server logs as necessary and join the curmudgeons who are unimpressed. Too little (or too much, by some complaints), too...

When SEOmoz’s Rand Fishkin calls something “quite possibly the best mainstream media article about Google, or modern search technology, in the last 5 years,” it’s pretty much our duty to cover it.  When Rand Fishkin writes 800 words about said article, well . . . we know better than to condense and summarize. ...