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Preview the new look of Google Apps
June 30, 2011, 7:17 pmPosted by Simon Smith, Google Apps User Experience lead Google Apps, along with all of Google, will get a new look over the course of the summer to make the user interface more focused, elastic and effortless to use . We continuously improve and seamlessly update our products (there were about 125 new features added to Google Apps last year) and...
Details on Yahoo BOSS V2 Updates
June 30, 2011, 5:55 pmWe announced a while ago that Yahoo BOSS V2 , the new version of Yahoo's do-it-yourself search back-end, was in the wild, but many of the features were tucked away in obscure corners or were still on the "pending" list of implementation. Now Yahoo has released a full breakdown of the updated features. They are: Compatibility with SQL and YQL...
@Twitter Isn't It Obvious? The Party is Over
June 30, 2011, 5:40 pmBiz Stone has announced he is stepping away from the day-to-day operations at Twitter. From his own blog: "My work on Twitter has spanned more than half a decade and I will continue to work with the company for many years to come. During t.
Briefs, Rites and Riots: June 2011 Buzz
June 30, 2011, 5:39 pmby Vera H-C Chan Summer arrived, but there were no fair-weather breaks for rioters, sinners and humorists grappling with the double-entendre scandal of the season. In a month jam packed with news, politician disowned his briefs and lost his job instead, marriage rites became a right, and two questionable protests had very different endings. Forget...
NBA Lockout Happens Tonight, Twitter Gives Its Take
June 30, 2011, 3:52 pmThe countdown is now upon us, as the NBA owners plan to lock out the players tonight at midnight EDT. Collective bargaining negotiations have been going on for over two years, but after a three hour meeting this afternoon,
Recap of the Latest Google Analytics and Webmaster Tools Enhancements
June 30, 2011, 3:37 pmHow can we keep up? Alongside Google+ and the new content creator experiment (see this SERP), Google also happened to announce a slew of new features for Google Analytics and Google Webmaster Tools. Yesterday was one of those days that downloading information via a Matrix head pluggy thing would really make things easier. That picture of Matt...
Google Adds +1 Button, Social Analytics Reports
June 30, 2011, 3:36 pmGoogle Analytics and Webmaster Tools have been updated to allow for easier analysis of social actions on your site, how the social feedback impacts your search traffic, and the details of your more social visitor base. You can find the social da.
FTC Eyeing Twitter, According to Report
June 30, 2011, 3:21 pmBusiness Insider is running a report claiming "Twitter is under federal investigation" from the Federal Trade Commission. This is related to how the company has dealt with third-party apps: acquiring things like Tweetie and TweetDeck turning them into proprietary apps,
FTC Eyeing Twitter, According to Report, Others Question Validity
June 30, 2011, 3:11 pmBusiness Insider is running a report claiming “Twitter is under federal investigation” from the Federal Trade Commission. This is related to how the company has dealt with third-party apps: acquiring things like Tweetie and TweetDeck turning them into proprietary apps, …
Behold: A $100 Million ATM Receipt
June 30, 2011, 3:00 pmby Mike Krumboltz An ATM receipt showing a balance of nearly $100 million dollars was discovered at a New York bank. That can only mean one thing: Scrooge McDuck lives in the Big Apple. Who knew? The receipt, dated June 18, doesn't list the account holder's name but does indicate that the person has $99,864,731.94 in a personal savings account...
Google Plus: The Positive Feedback
June 30, 2011, 2:45 pmGoogle is used to getting criticism. No question about that. There has so far been plenty about the company's latest attempt at social media: Google+. Of course it's not even fully launched yet.
Creating a Monopoly for City-Service Search Queries
June 30, 2011, 2:19 pmMany local businesses don't even know what they want to rank for on the Internet - and some don't even know what the word rank means when you apply it to Google. It's all lumped into that whole "Computer Stuff" and "Rocket Science" category - which most people that have done a decent amount of SEO know is not exactly true. However there is a...
Mark Halperin Calls Obama A Dick, Apologizes, Suspended Anyways
June 30, 2011, 2:16 pmToday on Joe Scarborough’s daily program “Morning Joe,” MSNBC senior political analyst Mark Halperin did something that only the most vile, wicked, morally bankrupt person could do. Hide your kids, hide you wife – Halperin called President Obama a “dick” …
Mark Halperin Calls Obama A Dick, Apologizes, Suspended Anyway
June 30, 2011, 2:16 pmToday on Joe Scarborough’s daily program “Morning Joe,” MSNBC senior political analyst Mark Halperin did something that only the most vile, wicked, morally bankrupt person could do. Hide your kids, hide you wife – Halperin called President Obama a “dick” …
Cartoon: Google+ Wins Because it's Facebook'Without the Evil
June 30, 2011, 2:14 pmTo balance my opinion that being just like Facebook will not help Google+, here's a cartoon that sums up quite nicely why that may be all some people need as a reason to use it. As Mike Masnick points out , by simply not being as "evil" as Facebook, Google+ may win. We shall see.
ExactTarget Prepares for Mobile Dependence Day
June 30, 2011, 2:14 pmIt's coming soon, that day where we throw off the corded shackles and declare our independence from all things hard-wired. No longer will we have to sit at our desk to get email, be at home to get our phone calls or lounge in front of the TV just to watch American Idol. Mobile Dependence Day is fast approaching and ExactTarget is here to tell us...
You asked for this: BOSS V2 Updates
June 30, 2011, 2:14 pm We launched Yahoo! Search BOSS V2 in April , and thanks to you, the users, the service has been blowing past our expectations. Back then, we promised that there was a lot more to come. Today we would like to announce a few updates to the service. Control your daily usage limits Many BOSS developers told us they wanted to be able to control...
Cartoon: Google+ Wins Because it’s Facebook…Without the Evil
June 30, 2011, 2:00 pmTo balance my opinion that being just like Facebook will not help Google+, here’s a cartoon that sums up quite nicely why that may be all some people need as a reason to use it.
As Mike Masnick points out, by simply not being as “evil” as Facebook, Google+ may win.
We shall see.
Google+ "Re-Share": A Privacy Loophole
June 30, 2011, 2:00 pmDespite early praise for an innovative approach to privacy, a loophole has been discovered in Google+ that can completely break any privacy protections. Simply by "re-sharing" content, a photo, video, or post intended for a select audience can bec...
Why Google+ Is More Like Google~'and Why That Means Facebook Wins
June 30, 2011, 1:59 pmSo, last night, I lost about an hour of my life trying to figure out how to use Google+ , the search engine's answer to Facebook. I'll admit, it was an exciting hour. It always is when I get my hands on something shiny and new. But, after the initial euphoria of being invited to be one of the lucky early adopters, I closed the Google+ tab in my...
Why Google+ Is More Like Google~…and Why That Means Facebook Wins
June 30, 2011, 1:28 pmSo, last night, I lost about an hour of my life trying to figure out how to use Google+, the search engine’s answer to Facebook.
I’ll admit, it was an exciting hour. It always is when I get my hands on something shiny and new. But, after the initial euphoria of being invited to be one of the lucky early adopters, I closed the Google+...
Blekko Gets Foodily to Help Eat Away at Recipe Spam
June 30, 2011, 1:28 pmEach of the search sites is making it easier to browse through recipes. Blekko's big pitch is that they involve human curation. Now that curation has become more powerful, with established recipe sharing site Foodily taking the role of editor-in-c.
New Search App Could Make Hooking Up A Lot Easier
June 30, 2011, 12:57 pmSingle men and women are always looking for that bar with the right percentage of potential partners. Well, SceneTap is the app that can tell you the ratio of men to women at participating bars and save you a lot of time traveling around looking b.
The New Google Social Network - Google+
June 30, 2011, 12:57 pmPosted by caseyhen Last night I got my first look at Google+, I spent just over 3 hours diving in a playing with all the features they have to offer. For those of you who already have access, please share you thoughts in the comments and those without access, enjoy this preview and share your thoughts on what this new social network could mean for...
Blog For Marketing: To Blog Or Not To Blog
June 30, 2011, 12:42 pmBlogs are a growing tool for businesses. And for good reason. It's a platform that offers organizations much more flexibility than traditional communications and other social media outlets. Blogs are engaging, authentic, and effective at persuading and influencing customers. Is Blogging for you? If you are a business owner, corporate executive or...
The Doug Hutchison-Courtney Stodden Drama Continues
June 30, 2011, 12:06 pmA little over a week ago, the internet was set ablaze with a story of love, glamor, and incredibly creepy undertones. Apparently people find it strange when a 51-year-old actor marries a 16-year-old model, who woulda thunk it?
A Google Plus Privacy Flaw Already?
June 30, 2011, 11:50 amThat's why it's in beta format, right? Apparently, the sharing/contact issue that plagued Google Buzz is also apart of the Google Plus experience, at least according to reports.
PayPal Crosses First 100 Million Active Accounts
June 30, 2011, 11:50 amToday, I couldn't be more pleased to announce that PayPal now has more than 100 million active accounts. That's 100 million people around the world who have already trusted PayPal with their digital wallets. But after reaching this important milestone, my colleagues here at PayPal and I believe we need to look forward, not back. Consumers .
The Economic Benefits of Buying Local
June 30, 2011, 11:35 amHow much money did you spend at a local, independent business this week? Books from a used book shop instead of Amazon? Fruit from a farmer's market instead of a grocery chain? Perhaps you hired a local handyman to fix that leak in your sink. Independent We Stand says that if every family spent $10 a month at a local store, $9.3 billion would be...
White House Announces First Twitter Town Hall With Obama
June 30, 2011, 11:19 amThe White House has just announced via their official Twitter account that the first Twitter Town Hall with President Obama is starting today. Twitter users are being asked to submit questions to the President from now until July 6th.
Google Docs Gets New Discussion and Document Features
June 30, 2011, 11:09 amWhen it comes to prioritizing Google's products, the only one that's clearly at the top is search. Beyond that we really have to think about where Google's going to make a choice. Is the next most important product the Android smartphone, which so effectively conquered the smartphone world? Is it YouTube, the wildly popular medium .
Glenn Beck's Final Show on Fox Marks Transition to the Internet
June 30, 2011, 11:04 amAt 5 p.m. EST today, controversial commentator Glenn Beck will host his final episode of The Glenn Beck Show on Fox News. For Beck, this not only signals and end to an era,
Glenn Beck’s Final Show on Fox Marks Transition to the Internet
June 30, 2011, 10:52 amAt 5 p.m. EST today, controversial commentator Glenn Beck will host his final episode of The Glenn Beck Show on Fox News. For Beck, this not only signals and end to an era, but also the beginning of a new …
California Affiliate Tax Becomes Law
June 30, 2011, 10:48 amIf you're an affiliate marketer living in California you could be losing a lot of your vendors, as Governor Jerry Brown has signed the state's budget, which includes the affiliate nexus tax. The Performance Marketing Association, which has been .
Google Plus Invites Appearing on eBay
June 30, 2011, 10:48 amHonestly, we really shouldn't be surprised by this by now, but yet, here we are. Google Plus (or "+", depending on your propensity to spell things out) is Google's newest venture into the social media world, and currently,
Want to Grow Your Business With Blogging? Here's Your Quick-Start Guide
June 30, 2011, 10:33 amThe good folks over at Problogger have released another excellent blogging manual, this time focused specifically on business blogging. It's written by Mark Hayward, a very cool guy who I've followed for years. Mark caught my attention four years ago after he purchased a small business on a Caribbean island that had no customers, no cash flow, and...
Is Advertising the Best Option for a Business Model?
June 30, 2011, 10:27 amIt's no secret that many businesses today, especially in the tech industry, create great services but wait until after their service has taken off to come up with a revenue model. Twitter, for instance, is one very useful company that began this way.
Skype Launches Video Calling for Android
June 30, 2011, 10:12 amSkype announced the launch of Skype video calling for Android devices. Users can make video calls with other Skype users on Android, iPhone, Mac, Windows, and TVs via 3G and/or Wi-Fi. For the first phase of the launch,
AdWords Adds Popular Automated Rules Listing
June 30, 2011, 9:47 amWhile Google is best known for its search element, the company relies on a smaller division - its search ads - to fund the vast majority of its projects. The majority of Google's approximately $29 billion in annual revenue comes from search ads, which can be blamed largely on Google's ability to mix both quality .
Is The Twitter Focus Helping TV?
June 30, 2011, 9:42 amIt really does seem like a match made in heaven, right? Twitter and Television. Are people sitting on their couches, watching their favorite shows, and feeling the urge to discuss it with the online community? The simple answer is yes,
5 Steps to Strategically Managing Your SEO Provider
June 30, 2011, 9:26 amThere's no shortage of stories about bad experiences with SEO agencies. But if you ask an SEO, there's also no shortage of stories about bad SEO clients. So the real question is how do you make sure that you don't end up having a.
Blog Posts to Read for June 30, 2011
June 30, 2011, 9:16 amBelow you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! What Should I Title My Blog Posts for Maximum SEO? You don't need to sacrifice your cleverness to create a keyword-rich title tag for...
Visualizing Twitter Use During the Japanese Earthquakes
June 30, 2011, 9:11 amTwitter's role during, well, anything worth talking about has been pretty well defined. Whether it's the Vancouver riots, natural weather disasters in Missouri and Alabama, discussing Dirk Nowitzki's NBA Finals performance,
Should the Internet be Taxed?
June 30, 2011, 9:11 amOn Friday, a new California state law goes into effect that will tax Internet sales through affiliate advertising. Rather than pay such taxes, online retailers like Amazon will instead shut down their affiliate programs in the state. For Amazon,
Google+ Invites Halted Due to 'Insane Demand': Gundotra
June 30, 2011, 8:55 amSorry, I have no more Google+ invites today. And neither does anyone else, according to Google+ co-creator Vic Gundotra, who posted this message on + 15 minutes before midnight PDT June 29: I especially like how Gundotra pitched Google Takeout , the service that will let users migrate their Google Profile, Stream, Buzz, Contacts and Circles, and...
Did Panda kill SEO copywriting?
June 30, 2011, 8:50 amI didn't know that one of Rand Fishkin's Whiteboard Friday videos could cause someone to worry about her career path. But that's exactly what happened. Yesterday, I received an email from a talented SEO copywriter who had watched Rand's video, " How Google's Panda Update Changed Search Engine Optimization Forever ." She said: "What stood out to me...
What Google's Search By Image and Instant Pages Mean For Your Website
June 30, 2011, 8:40 amGoogle recently announced some promising advancements to its search features for Chrome users. In an effort to improve its user experience, the search engine says these advancements will shave significant seconds from search queries and save its users time in the long run. Search By Image Despite some of the naysaying, Search By Image is actually...
SEO - What Does The Future Hold?
June 30, 2011, 8:24 amThe dilemma for any SEO company; is how search engines change their algorithm (how they rank websites on the web). As the internet is growing, more and more websites are starting up and diluting each market; which makes SEO a constant job that is never finished. SEO Today The tactic that worked last year does not work this year - and that is...
NFC to See 33 Percent Adoption in 12 Months, Claims Google's Schmidt
June 30, 2011, 8:14 amEric Schmidt, the executive chairman and former CEO of Google, is no stranger to strong claims. Some of those claims came to fruition while other fizzled, so it's not as though he presents oracle-like prediction of the industry trends. That said, it's still worthwhile to pay attention to both his thoughts and his cited reasons .
An Open Letter To Jeff Bezos On Terminating The Amazon Affiliate Program In California
June 30, 2011, 8:10 amDanny isn't happy that Amazon terminated all California affiliates over a sales tax issue.
Google Myths and True Ranking Factors
June 30, 2011, 8:09 amDid you know that if you include Google Adsense on your website, you are likely to rank higher? Weve heard this rumor before from prominent SEOs. It makes sense. Google stands to make more revenue by promoting websites that display its ads. Exciting? Yes. But completely not true. Well meaning folks spread a lot of Google myths that can harm your...
Quick Guide to Smartphone & Mobile SEO
June 30, 2011, 7:58 amNeed to learn more about smartphone and mobile SEO best practices? Let's start with a few statistics: According to an infographic from Microsoft Tag, 51% of smartphone users are more likely to buy from a retailer with a mobile specific web site, however: only 4.8% of retailers have a mobile web site. A recent study by Google, " The Mobile...
This is not a post about Google+
June 30, 2011, 7:56 amby Mike Moran
Google+ is the big news. It is what everyone is talking about. Just Google it, if you don't believe me. Check out the reviews. Hear what the pundits have to say. Try to wangle an invitation. Decide if it is a Facebook killer. You have fun with that. This is not a post about Google+, because I don't care about any of that. This...
Social Media Rules for Athletes
June 30, 2011, 7:05 amAlthough the 2012 Olympic games are more than a year away, social media preparations are certainly in order. Recently the International Olympic Committee released an advisory document to athletes encouraging them to use social media – but wi...
Google+ Invites Forced To Shutdown
June 30, 2011, 7:02 amDue to overwhelming response, Google had to shutdown the invites to their newly launched social project Google+. Perhaps they can take a page from Twitter and just come up with their own Fail Whale, afterall most people found out about the closure.
Google's Zero Moment of Truth ebook Available for Marketers
June 30, 2011, 6:11 amGoogle's talk about marketing's concept of the zero moment of truth for consumers which occurs between the time that they first see an ad for a product (the stimulus) and when they purchase. In a nutshell it's the product research phase. This moment is a redefinition of the more traditional first moment of truth model to fit the Internet age we...
Google’s Zero Moment of Truth ebook Available for Marketers
June 30, 2011, 6:03 amGoogle’s talk about marketing’s concept of the zero moment of truth for consumers which occurs between the time that they first see an ad for a product (the stimulus) and when they purchase is not new to the company but how they are talking about it is. In a nutshell it’s the product research phase. This moment is a redefinition of the more...
comScore Launches Online Video Measurement Service in Russia
June 30, 2011, 3:37 amcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of Video Metrix in Russia. The online video measurement service, Video Metrix, which was the first to market in the U.S. more than four years ago, has since been launched in numerous markets around the world including the United Kingdom, France,...
Pottermania at YouTube: live streams, movies and extras
June 30, 2011, 2:09 amWe were wondering how we could get you closer to the action of the upcoming Harry Potter and the Deathly Hallows - Part 2 movie premiere. Since becoming a wizard isn't currently an option, we found one of the next best things. On July 7, we'll be live streaming the red carpet event of Harry Potter and the Deathly Hallows - Part 2 from Trafalgar...
Google Android Leads Acceleration in Smartphone Adoption in Japan
June 30, 2011, 1:28 amcomScore Japan KK, a wholly owned subsidiary of comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the latest insights into mobile usage in Japan from its comScore MobiLens product. The report found that Google Android led as the top smartphone platform in March 2011 with 4.6 million users, more than doubling...
Google Adds +1 Metrics To WebmasterTools
June 30, 2011, 1:27 am+1 metrics in Google Webmaster Tools can show you how the +1 button affects the traffic coming to your pages:
The B2B Buying Cycle Has Evolved - What Does That Mean for You?
June 30, 2011, 1:13 amWhen the recession hit, the B2B buying cycle was dramatically changed. Suddenly every penny had to be accounted for, every expense carefully analyzed, every cost evaluated. If it wasn't necessary to the operation of the business, it was shut down. People couldn't afford to be frivolous, with either their personal bank accounts or a corporate...
New Yahoo Clues Offers Regional and Demographic Data
June 30, 2011, 12:37 amClues, the Yahoo product that provides information on search trends on Yahoo searches, has just gotten a big upgrade. Their new version includes an upgraded interface, regional search data, and trends for separate demographics. The Yahoo Clues N.
Amazon Shuts Down Associates Affiliate Program In California Over New Tax Law
June 29, 2011, 10:45 pmBeginning Friday, a new state law will require large out of state retailers to collect sales taxes on purchases that their California customers make on the Internet, a prospect eased only slightly by a 1 percentage-point drop in the tax that also takes effect at the same time.Getting the taxes, which consumers typically don't pay to the state if...
Myspace Sold to Specific Media, Estimated at $35 Million
June 29, 2011, 10:33 pmThe price is well below the $100 million that News Corp. had been hoping for and a chasm away from Myspace's one-time billion valuation.
How Much Does Google Make?
June 29, 2011, 9:52 pmPosted by Dr. Pete This post has nothing to do with SEO tactics, but every once in a while I find myself trying to wrap my head around how much money Google makes. For the record, they made $29.3 Billion in revenue in 2010. Now, its easy to say that number and smile and nod like we understand how much money it is, but I doubt any of us really...
'Gayglers' Visibly Support Google in Global Pride Parades
June 29, 2011, 5:21 pmWhile there was some pushback over a perception that Google was hiding its support of the LGBT community during Gay Pride Week, the company employees were out in large numbers at many of the parades held last weekend throughout the world. "Mo.
Critics Rip Megan Fox Replacement in "Transformers" Movie
June 29, 2011, 5:21 pmby Claudine Zap The summer blockbuster " Transformers: Dark of the Moon " brings back the battle between good and evil robots - this time with a pulsating score, bigger explosions, and 3D action that's coming right at you. The action flick spends a good deal of time blowing up Chicago , and includes a scene of actual base jumpers leaping off a...
Data Inconsistencies Resolved
June 29, 2011, 5:10 pmAs we reported last month, we've encountered some growing pains that lead to inconsistent results between the database which is our source of truth and the system we use to return the more complex blending of links (tag intersections, Network, Subscriptions etc). I'm very pleased to announce that yesterday we deployed a completely new set of...
Lady Gaga Starts Amen Fashion, A New Tumblr Blog
June 29, 2011, 4:35 pmIt appears as though Lady Gaga has grown tired of the microblogging world of Twitter and decided to take her influence to a slightly different format - Tumblr. Her new Tumblr blog, Amen Fashion,
A Low-Budget Love Story
June 29, 2011, 4:35 pmby Mike Krumboltz With the special-effects blockbuster "Transformers: Dark of the Moon" hitting theaters, now's a good time to remind budding auteurs that one doesn't need a hundred million dollar budget to make a good movie. In fact, with some creativity, you can make an award-winning flick for next to nothing. Tech company Nokia recently held a...
Google+: The Good, The Bad & The Ugly
June 29, 2011, 4:05 pmWhen I first logged into Google+ I was a bit underwhelmed, but the more I used and explored the site, the more I liked it. While it has already been deemed Google’s Facebook competitor, it is quite different. I want to share my opinion on the pros and cons of the site to help shine a little light on what exactly Google+ is, and what it...
Ambient Dial-Up Modem Music Is Terrifying, Awesome
June 29, 2011, 3:59 pmThe internet loves to slow stuff down. Sure, people have been speeding up songs for years, and yes the chipmunked versions of songs are quite funny (for 30 seconds).
Google Adds +1 Button Data to Google Analytics
June 29, 2011, 3:43 pmGoogle announced the addition of +1 button data to Google Analytics. These new metrics can show you how the +1 button actually affects the traffic to your site. There is a Search Impact report,
Google Adds +1 Button Data to Google Analytics, Webmaster Tools
June 29, 2011, 3:37 pmGoogle announced the addition of +1 button data to Google Analytics and Webmaster Tools. These new metrics can show you how the +1 button actually affects the traffic to your site. In WMT, there is a Search Impact report, which …
News Corp Sells MySpace For $545 Million Loss
June 29, 2011, 3:28 pmA day after Google launched its answer to Facebook, News Corp sold MySpace, the social networking site displaced by Facebook, for $35 million - $545 million less than it purchased it for in 2005, the New York Times reported. "The sale closes a c.
Insights from the Google Transparency Report
June 29, 2011, 3:28 pmIn swift juxtaposition to the official opening of the U.S. FTC antitrust investigation, Google released a new version of their transparency report. The report gives additional levels of insight into government influence on censorship. The Improv.
Wyoming adds another first - now the first to go Google
June 29, 2011, 3:13 pmPosted by Governor Matt Mead, State of Wyoming Editors note: Today Wyoming Governor Matt Mead is announcing the completion of the migration of all 10,000 state government employees to Google Apps for Government . State employees now have a unified communications system that makes it easier for them to find & collaborate with one another. View the...
Greenpeace Lampoons Volkswagen With YouTube Videos
June 29, 2011, 3:13 pmRemember the Star Wars/Volkswagen Super Bowl commercial? The one with the cute kid dressed as Darth Vader trying to Force-start the Passat? Sure you do, but if not, check out the lead video. The commercial was quite popular,
Gmail Shows Users More Info About Senders
June 29, 2011, 3:13 pmGoogle has decided to start showing more information to Gmail users about who email is actually coming from. It's that you're getting new information exactly, but more that it's just more readily visible.
Today in Alternative Search Engines (Blekko, Wolfram Alpha)
June 29, 2011, 3:13 pmBlekko announced today that it has teamed up with Foodily on recipe search. Foodily, a social recipe network, will curate Blekko's search results for recipes, which the company calls "a cluttered and spam rich environment on most search engines".
Advice for Small Businesses in Today's Economy: Just Do the Needful
June 29, 2011, 3:07 pmSage Lewis is President of SageRock Inc., a digital marketing company founded in 1999 with the goal of helping clients engage customers across an ever expanding interactive marketplace through multiple channels such as search and social media. To learn more about Sage and the company, visit the SageRock, Inc. website . Tina Recently, I've...
Google+ is Like Facebook and Yet Different
June 29, 2011, 2:57 pmThere are lot of things flying around right now regarding the Google+ social network the company rolled out to invitees only June 28. With all apologies to those out of the circle of trust, the Google+ URL is https://plus.google.com/. Joe Wilcox of BetaNews asked if Google got + right. I don't know if it got it "right," but it doesn't feel "wrong"...
SEJ Is Changing For The Better! Here's How You Can Help
June 29, 2011, 2:57 pmSearch Engine Journal has some major changes in store, which we'll be announcing later this summer. First on the agenda is our logo: help SEJ pick a new "face" from the three candidates below. Please vote for your favorite in the comments. We're conducting a Facebook poll as well. The winning logo design will be announced in a few weeks! Logo A...
Yahoo Updates Search Trends Tool Yahoo Clues
June 29, 2011, 2:42 pmYahoo announced some updaters to its Yahoo Clues beta today. Yahoo Clues is its search trends service,w hich shows you how people are searching, popular terms, etc. The update includes a new key feature called Top Trends,
+1 reporting in Google Webmaster Tools and Google Analytics
June 29, 2011, 2:31 pmCross-posted from the AdSense and Google Webmaster blogs . It's been a busy week for us here at the Googleplex. First we released +1 buttons to Google search sites globally , then we announced the beginning of the Google+ project . The +1 button and the Google+ project are both about making it easier to connect with the people you trust online ....
N.J. Sexting Bill Would Send Teens to Sexting School
June 29, 2011, 2:26 pmWe all know that technology has made it so much easier these days for kids.
Myspace Finds A Specific Buyer
June 29, 2011, 2:26 pmSomeone should really put Myspace out of its misery. It's almost sad watching it crumble apart, if, for nothing else, the memories of the era it provides. True, aside from the support for musicians,
Myspace Finds A Specific Buyer, Justin Timberlake Joins In
June 29, 2011, 2:09 pmUpdated at 5:23 pm Someone should really put Myspace out of its misery. It’s almost sad watching it crumble apart, if, for nothing else, the memories of the era it provides. True, aside from the support for musicians, Myspace was …
Is Groupon Losing its Edge?
June 29, 2011, 2:06 pmIt's well known that the daily deals space is getting more and more competitive. It seems that nearly every other day a new service related to this industry is being announced. LivingSocial,
Facebook Redesigns The Developer Dashboard
June 29, 2011, 1:26 pmToday, Facebook announced “major updates” to the Developer App, which it says will help developers “easily access, edit, and manage” apps on the Developer site. The dashboard (pictured above) has been redesigned, with access to your most frequently viewed apps …
American Express Has a New Twist on the Old Deal
June 29, 2011, 1:20 pmEveryone loves a discount, but remembering to print or cut, then carry and redeem a coupon is a hassle. I can't tell you the number of times I've gone out to eat, only to realize that I left the coupon at home. And I'm here to tell you, most places won't give you the deal without that golden ticket in hand. Enter American Express. They're working...
French Company 1PlusV Sues Google for $421 Million
June 29, 2011, 1:19 pmParis-based Internet company 1PlusV is suing Google for â¬295 million euros, or approximately $421 million (U.S.), for what 1PlusV claims are anti-competitive practices. This is the largest case of its kind on a global scale and the largest si.
Get Ready To Like The Facebook Phone
June 29, 2011, 1:19 pmHTC and AT&T have announced their plans to introduce the first phone with a functioning Facebook button, which, like the name implies, will be the user's one-touch connection to all things related to the social media giant. The device,
Discussion: Can Google Succeed at Social Networking?
June 29, 2011, 1:15 pmGoogle has been playing catch up in the social networking space for a while now. Google+ is its latest attempt to offer a compelling social product that complements Google search, Gmail and the many other products/services it offers. Although only a few people currently have access to Google+, let's talk about the bigger picture. In our...
5 Steps to a Killer Linkbait Campaign [INFOGRAPHIC]
June 29, 2011, 1:04 pmEver wonder what it takes to put together a successful link bait campaign? If you have any experience you probably can tell everyone a few things about unsuccessful ones. Truth is, linkbait campaigns aren't easy mainly because the order of the day is to wing it and see what happens. That is usually the most expeditious way to get the campaign done...
A Familiar Font
June 29, 2011, 12:49 pmby Mike Krumboltz Look closely during the trailer for the new Tom Hanks movie "Larry Crowne" and you might notice something familiar. Near the end of the preview, when the movie's title flashes across the screen, does the font and color scheme remind you of any other Tom Hanks flicks? We'll give you a hint: Life is like a box of chocolates......
Google's Black Navigation Bar a Preview of Google+ Project
June 29, 2011, 12:13 pmApparently in light of Google's announcement of their social Google+ project, Google is rolling out a new user interface (UI) for its standard search product. The UI appears to be modeled after the new Google Profile design. The black bar across.
Strong Growth Expected in Location-Based Services
June 29, 2011, 12:13 pmIn real estate, location is everything and it's pretty important when it comes to marketing, too. According to a study by Pyramid Research , location-based revenue in the US is expected to climb from $2.8 billion in 2010 to $10.3 billion in 2015. A big chunk of that change will go out to location-based advertising, which, according to Pyramid, is...
New Yahoo! Clues Launches
June 29, 2011, 12:13 pmHave you ever wondered how powerful it would be to instantly discover what's popular to a select group of searchers - by age or gender - over the past day, week or even over the past year? What if you had controls at your fingertips that let you slice and dice Yahoo! searchers by criteria such as gender, age group and regional interest, or gain...
Google Earth Adds Ocean Imagery for World Oceans Day
June 29, 2011, 12:02 pmJune 8th was World Oceans Day, one of the less remembered holidays celebrating one of the most amazing things on our planet. The ocean is a mysterious, immense, and vital thing to our world. As humans, we know very little about the oceanic world - with a smaller percentage of the ocean floor having been .
Google Takeout: Get Data Out of Multiple Google Products
June 29, 2011, 11:57 amGoogle's Data Liberation Front has announced the launch of Google Takeout, which it calls its "first revolutionary product". Another way of putting it would be,
Chinese Photoshop Gaffe Goes Viral
June 29, 2011, 11:26 amTo the scrutinizing eyes of the internet, no Photoshop disaster will go unnoticed. That doesn't just apply to the Western web, but also to those in the East.
Bing Mobile Rolls Out New Features in the U.S. and UK
June 29, 2011, 11:16 amThe traditional war for the desktop browsing environment rages on, but over the last few years we've seen the rise of what may be an even more crucial platform: mobile. On tablets and smartphones, via iOS, Android, or WP7, users are making their way to web from wherever they happen to be. For that reason .
Google's What Do You Love (WDYL) Multi-Search
June 29, 2011, 11:11 amGoogle has no shortage of services around the web, but those various information resources often seem disconnected. A new Google interface, called WDYL - or "What Do You Love?" - resolves that by bringing together previews of various s.
Introducing ThePianoGuys, your June On The Rise winner
June 29, 2011, 11:11 amCongratulations to ThePianoGuys , who received the most votes June's On The Rise poll and will become the first piano-dealing videographers featured in this program. ThePianoGuys will have their day in the homepage spotlight today, thanks to your support and votes. ThePianoGuys (aka Paul Anderson, Tel Stewart, and Craig Knudsen) operate a Yamaha...
Square Is Glowing As New $100 Million In Funding Rolls In
June 29, 2011, 11:11 am"We now have lots of glowing @Squares," tweeted Twitter co-founder and Square CEO Jack Dorsey this week, attaching the above image. Square does have plenty to be glowing about,
Photosynth App Update and Best of Bing Maps Summer Xbox & Kinect Contest
June 29, 2011, 11:11 amCapture the sights of summer and share them with friends using the updated Photosynth app, available in iTunes today (http://www.itunes.com/apps/photosynth )! We listened to the 3,500,000 people who downloaded the first version of the app and added some of the most requested features: email, simplified sharing, and exploration of great panoramas...
When You Absolutely, Positively Must Know if Your Content Will Rock ' Do This
June 29, 2011, 10:40 amEver had a great idea, and then started to doubt yourself? Or maybe you've already executed on that great idea, but you're hesitating to launch. Maybe it's an article, or an ebook, or a completely new site concept. How can you be sure it will work? Should you ask for feedback? I'll answer both of those questions in this article, but first I need...
Deconstructing Google+
June 29, 2011, 10:24 amIf you're anxious to see Google+ in action, you - like everyone else - need to wait for your invite. Of course you can fill out a form to request one, if it works and doesn't give you an error. Google is very careful about what k.
Should You Buy Facebook Fans? Maybe Not …
June 29, 2011, 10:20 amDo you want your business to appear successful or actually be successful?
Driving Social Media & Customer Acquisition Throughout the Customer Lifecycle
June 29, 2011, 10:14 amI received an invite to CrowdFactory's "Driving Social Media & Customer Acquisition Throughout the Customer Lifecycle" with Jeremiah Owyang from Altimeter Group, and decided to sign up and liveblog it. Presenting along with Jeremiah was Sanjay Dholakia , CEO of CrowdFactory. Jeremiah has pioneered a lot of the social media thinking found in...
The Five Linking Mistakes You Didn't Know You Were Making
June 29, 2011, 10:09 amPosted by Josh Gill This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. External linking is an essential part of an effective SEO strategy. It is also, arguably, one of the...
TwitPic's Noah Everett TwitPics His Own Arrest
June 29, 2011, 9:38 amIf you are the founder of the most popular Twitter photo sharing service TwitPic and you find yourself in the backseat of a police car and, most importantly,
TwitPic’s Noah Everett TwitPics His Own Arrest
June 29, 2011, 9:30 amIf you are the founder of the most popular Twitter photo sharing service TwitPic and you find yourself in the backseat of a police car and, most importantly, still in possession of your phone – what is the logical thing …
Operationalizing Global Search: Improve Performance And Reduce Costs
June 29, 2011, 9:23 amThere were many great sessions and speakers at the International Search Summit Seattle earlier this month, but the standout speaker for many of the delegates was Bill Hunt, and he was nominated the Medallion Speaker on the day. And not for the first time, as he also received the accolade at International Search Summit in San Jose earlier in the...
Will Google+ succeed? Probably. Will it replace Facebook? Nope.
June 29, 2011, 9:23 amby Josh Bernoff You woke up this morning t o the news that Google is once again entering the social space, this time with an offering called Google+. It's not the first time. Google's Orkut social network is a great success - in Brazil. Google Buzz bombed. There was the collaborative system Wave ... we waved goodbye to that. You can almost taste...
Google Talks Design Tweaks, and More to Come
June 29, 2011, 9:18 amGoogle has of course announced the Google+ Project, the company's new approach at a social network.
SEO Software Startup Story: How BuzzStream Link & Social CRM Came Into Being
June 29, 2011, 9:18 amPaul May co-founded BuzzStream, a CRM for link building and PR/social media that allows online marketers to manage relationships and be more effective in getting results, be they links or press. He gave me the following two-part interview about the software creation and startup process. If you've ever been solicited to SEO a startup with a unique...
Will Social Kill the Search Star? [Opinion]
June 29, 2011, 9:18 amI am not sure what to make of this new foray into social that Google has embarked on. I'm not sure because the Internet industry's court of rush to judgment public opinion isn't likely to even let Google+ get off the ground. Few are talking about the fact that this is a project that will be rolled out over time. Instead people are reading that...
Pope Tweets for First Time, Uses iPad
June 29, 2011, 8:47 amThe Vatican is continuing to take steps to pull itself into the 21st century, as they have announced the launch of a brand new Vatican news site with a Tweet. Not just any Tweet,
Twitter Co-founders Reunite to Make Obvious Dreams Come True
June 29, 2011, 8:31 amA few months ago, Twitter co-founder and former CEO Evan Williams announced that he was leaving Twitter. This came just after it was revealed that co-founder Jack Dorsey was returning to lead product,
SEO content marketing roundup, week ending June 29th
June 29, 2011, 8:26 amSo have you managed to achieve page rank and social influence while keeping your integrity? Much talk about this (and much more) in this week's latest and greatest web writing news. Content and search marketers, SEO and social media leaders alike address ethical marketing, as well as the inevitability of mobile marketing, Google's plus...
Social Networks Grade Google+ Project
June 29, 2011, 8:16 amThe much rumored social network from Google was launched yesterday to mixed response, but using their exclusive beta approach it seems likely people will be drawn to it initially. Given the product has only been shown to a handful of people and .
Google Adds Richer Media to Search
June 29, 2011, 8:05 amIn the early days of the web, search engines were nothing but blue links and descriptions besides them. However, as time has progressed so has the diversity of the content displayed. Users now get local business information, quick solutions to problems (such as metric conversions), and media content mixed in with their results. While some .
Bing & Google Require Social Spam for Businesses to Compete in Search
June 29, 2011, 7:50 amIf you own or work for a small/new business, you should read this.
7 Repeat Business Strategies for Small Businesses
June 29, 2011, 7:45 amThe Internet is no longer an untapped resource of revenue for small businesses, as it once was in the past. Competition is extremely heavy, and it would now seem that every small business on the planet has a website. Yes, those early days of being successful online simply because a company was one of a few in their niche industry with a website...
Google Tries (Again) to Get Social With Google+ Project
June 29, 2011, 7:29 amThe wait is over. Google finally came out with their plans for a social product called Google+ (pronounced Google Plus). This is the same social network project that Google has been denying repeatedly for quite some time. Interestingly, this lau.
How to Identify & Fix 5 Common Redirect Issues
June 29, 2011, 6:23 amMisdirection is something that stage magicians do to get you to look away while they slip your watch from under the handkerchief before hitting it with a hammer. It's also something that you may be doing by accident with your site and,.
Social Spam Required by Bing & Google
June 29, 2011, 5:31 amIf the social sites were isolated I would comfortably ignore them as a waste of time . Unfortunately, search engines are convinced there is signal to be had on social networks (in spite of how easy they are to game with promotions). If I wasn't super busy I would run one such promotion to prove my point, but I am already drowning in email. Bing +...
Interest Category Targeting in Google AdWords
June 29, 2011, 5:21 amA long sought-after and powerful behavioral targeting mechanism is now available to all AdWords advertisers. The new targeting feature for the Display Network, Google Interest Category Targeting, had been in beta since 2009. How does this work? .
Google+ Circles, Hangouts, Mobile and Sparks Social Network, Limited Trial
June 29, 2011, 4:05 amWe'd like to bring the nuance and richness of real-life sharing to software. We want to make Google better by including you, your relationships, and your interests. And so begins the Google+ project
Some Common Reasons for Disapproved Content Part 3 - The UK and France
June 29, 2011, 3:49 amWould you like to create a better experience for your customers? Would you like to get your ads live as fast as possible? Then this post is for you! Following on the U.S parts of this series, we have compiled a list of common reasons for editorial disapprovals weve seen for ads targeting the U.K. and France over the past few months and some best...
What Do You Love? Google Wants to Help
June 29, 2011, 1:04 amYesterday, the editors over at TechCrunch were some of the first to discover the latest addition to the Google pantheon of gadgets, tool and all-around fun stuff. With little to no fanfare from Google itself, WDYL.com (What Do You Love?) made its quiet online debut. As TechCrunch reported, 'the idea is to return users a single page of relevant...
Google +1 Spreads Around the World
June 29, 2011, 12:15 amGoogle +1, the social recommendation feature that lets users indicate their favorite pages, is picking up steam. Google is continuing to push the feature – in both its webmaster button form and the social search results connected to +1s &nda...
Google Starts Giving Itself a Makeover
June 28, 2011, 11:51 pmStarting today, you might begin noticing that things look a little different across Google products. We're working on a project to bring you a new and improved Google experience, and over the next few months, you'll continue to see more updates to our look and feel. Even our classic homepage is getting a bit of a makeover New Google homepage with...
Google Gives New Look To Place Pages
June 28, 2011, 11:06 pmGoogle is playing with a lot of things at the moment. Google+ is one. Now it looks like Google Place pages are receiving a facelift as well. All of this is likely in preparation for the rolling thunder roll out of Google+. Here's the new look. Personally, I like it. Google has all of these floating individual elements that are being primed to...
A Look at Google+ - The Long-Awaited Google Social Network
June 28, 2011, 9:49 pmI've never been quite so excited to talk about a new service. Maybe it's just the "waiting for Christmas" phenomenon, where the anticipation over the last year has built up so fully that ecstacy is the only possible response. But enough beating around the bush! Google has just released their social network, and its name is Google+ . An...
Online Curation: The What, Why And How - An Interview With Micah Sifry
June 28, 2011, 7:00 pmWhy is content curation so important? In this video interview, I recorded with Micah Sifry, co-founder and editor of the Personal Democracy Forum, you can taste one more viewpoint and explanation of why news and content curation are becoming so important. And not only.
Photo credit: Robin Good
Micah Sifry states it clear and without any...
Premature Socialization: Google+ Introduced To All But Used By Only Select Few
June 28, 2011, 6:39 pmGoogle is telling everyone that their new project, Google +, is the new way to do social. We're going to have to take their word for it since the project is being rolled out in a field trial by invitation only in a technique called rolling thunder according to Wired . In fine Internet fashion, however, that hasn't stopped everyone from trying to...
Highlighting content creators in search results
June 28, 2011, 5:43 pmFollowing through on rel=author, certain results will now display an author’s picture and name next to their content on Google Search results.
In China, a Magnificient Mirage
June 28, 2011, 5:32 pmby Mike Krumboltz If you've seen one optical illusion, you've seen 'em all, right? Nope, not even close. This video, which you can watch below, was taken near China's Xin'an River. It isn't your typical mirage. It's something else. As seen on the British news station ITN, the video clearly shows buildings and trees looming over the river. There's...
Optimize Your PPC Campaigns with New Vertical Insights on the Microsoft Advertising for Small Businesses Site
June 28, 2011, 5:12 pmVertical insights are no stranger to the adCenter Blog, weve been posting industry trends, campaign management tips and keyword lists specific to niche advertisers since 2008. Youve probably seen recent posts like these from our Vertical Specialists, Peter Haubold , Erin ODonnell and Michael Mostert . While all this great information typically...
Google+
June 28, 2011, 4:37 pmToday Google announced Google+, their latest attempt at a social network, in a TechCrunch article. In the days to come there will certainly be articles about why it will fail, why it will succeed, or why it will implode and destroy the whole world (you think I’m kidding, just watch. I’ll write it if needed).But for now, let’s...
Facebook Developer Shares Story Following App Ban
June 28, 2011, 4:28 pmFacebook has made an adjustment to its ban bot, which bans applications it deems too spammy. A lot of apps have been shut down in the process, including some legitimate ones. Naturally, developers are upset. For more background read this. …
Supreme Court Video Game Decision Gets Animated
June 28, 2011, 4:20 pmOkay, let’s just say that Next Media Animation is a treasure of the interwebs. The Taiwanese animation company’s timely video enactments of America’s top news have become staples of YouTube. The breadth of what they choose to cover is impressive. …
Google+ Project: What People are Saying
June 28, 2011, 4:10 pmWhen Google does anything social, there is often a mix of knee-jerk reaction about how revolutionary it is, and how Google can't do social right.
Glenn Beck and Family Attacked in New York's Bryant Park
June 28, 2011, 3:55 pmOn his broadcast on GBTV this morning, a somber Glenn Beck tells the story of how his family was heckled in New York's Bryant Park yesterday evening.
Glenn Beck and Family Attacked in New York’s Bryant Park
June 28, 2011, 3:46 pmOn his broadcast on GBTV this morning, a somber Glenn Beck tells the story of how his family was heckled in New York’s Bryant Park yesterday evening. They had gone to the park to watch the Alfred Hitchcock film The …
Report: MySpace About to Be Sold
June 28, 2011, 3:39 pmGoogle launched a new social network today with the Google+ Project, all but overshadowing news that the former king of the social network hill is about to be sold off to, as one report puts it,
A Disturbing Trend: Neo-Nazi Codes
June 28, 2011, 3:24 pmby Mike Krumboltz The swastika, infamous for its use as a symbol of Nazi power, has been banned in Germany for some time. However, neo-Nazis are finding ways around that law by using new codes that symbolize their Hitler-inspired beliefs. A new brochure titled "Hide and Seek," profiled in German news magazine Der Spiegel , explains the troubling...
New Media Console mini mobile application: an interview with Atlas developer Mike Palotas
June 28, 2011, 3:08 pmThis month, were excited to promote the release of the Media Console mini * an application of the Atlas Media Console that you can download to your Windows 7 phone. This mobile app was developed and released by a passionate and motivated Atlas developer. While were not officially releasing it under our suite of Atlas products, we love this app...
Personas 101: What Are They and Why Should I Care?
June 28, 2011, 2:57 pmSolid introduction to personas from Linda Bustos: "A persona is not a demographic profile, a market segment or a summation of survey data. Rather, a persona is a combination of data modeled from ethnographic and behavioral user research, as well as narrative."
Search Secures Recognition as Local Business Info Provider
June 28, 2011, 2:53 pmThe idea of using search engines as a way to find local business data is fairly new; Google Maps only launched beta six years ago. But according to a recent Burke study, search sites have already become a trusted way to find local business informa.
George Hotz, Facebook's New Hacker
June 28, 2011, 2:33 pmGeorge Hotz, famed iPhone hacker and target of Sony's lawsuit machine, has apparently gotten a new job working for Facebook. The news first started as rumor reported on by TechUnwrapped but eventually was confirmed by Facebook to multiple sources.
Q2 Report: Online Advertising Strong Across All Channels
June 28, 2011, 2:29 pmOnline advertising spend showed a strong second quarter across all channels despite continuing uncertainties from the economy and higher gas prices, according to a new report from IgnitionOne. The report is based on a survey of digital media that showed …
George Hotz, Facebook’s New Hacker
June 28, 2011, 2:27 pmGeorge Hotz, famed iPhone hacker and target of Sony’s lawsuit machine, has apparently gotten a new job working for Facebook. The news first started as rumor reported on by TechUnwrapped but eventually was confirmed by Facebook to multiple sources. Facebook …
Insurance Emails Click While Technology Emails Lag
June 28, 2011, 2:17 pmSocial media is great for the fast hit, but email is still the option of choice when it comes to delivering a customized marketing message. A new study by Harte-Hanks shows that overall delivery rates are at 95% for 2010, slightly up from 2009 and unsubscribes are down to .19%. When it comes to the all important open and click, it varies by...
The Digg Chronicle, Trending Top News and More Images on Digg
June 28, 2011, 2:12 pmDiggers near and far, we've been remiss and haven't been keeping you up to date on changes happening on Digg! We have been heads down working on a major launch, and forgot that we have released some interesting changes this past month and also have some exciting features in the pipeline for the coming weeks as well. Without further ado, let's take...
Crowdsourcing as a business model
June 28, 2011, 2:07 pmChances are, you've heard of crowdsourcing? And no, it's not just a buzz word but rather a revolutionary concept that allows people to save time and money, as well as to make a living working from home for tens of thousands of crowdsourcers. So don't think of masses, mobs and crowds as something dumb, scary and unruly. Here are eight companies...
Microsoft Office 365 Hits Prime Time
June 28, 2011, 2:02 pmMicrosoft has officially launched Office 365 globally. You know, the cloud service that's supposed to kill Google Apps. We'll see about that. Interestingly, this comes the same day that Google launched its social network that is supposed to kill Facebook.
Twitter Pushes to Monetize with Potential Ad Formats
June 28, 2011, 2:02 pmDespite some of the most rapid growth posted in web history, Twitter has a surprisingly low revenue stream. To fix this, the company is considering multiple ad format possibilities, including using the main tweet feed for promoted ads. The New T.
Google+ Project: Google's Social Network
June 28, 2011, 1:46 pmGoogle has unveiled its long-awaited social network, after months and months of rumors and speculation. It's already being greeted with a great deal of skepticism. It's called the Google+ Project. Google says that online sharing is broken,
Google+ Project: Google’s Social Network
June 28, 2011, 1:40 pmGoogle has unveiled its long-awaited social network, after months and months of rumors and speculation. It’s already being greeted with a great deal of skepticism. It’s called the Google+ Project. Google says that online sharing is broken, and it aims …
Clickthroughs Are Still the Most Used Marketing Metric
June 28, 2011, 1:31 pmWhen asked what types of metrics they use to measure success, the majority of marketers responded with the good old clickthrough. Now, I'm all for "if it ain't broke, don't fix it," but we're starting to see that, especially with social media, counting clicks isn't the best way to gauge success. So what is? eMarketer has seven answers in their new...
Optimizing Your Online PR Strategy for Search & Social, Part 3: Background Research
June 28, 2011, 1:12 pmby Stoney deGeyter
In the first two parts of this series, we looked first at how the online audience differs from the traditional off-line audience. There are several distinct characteristics one has to take into account before pushing content out onto the web that was designed for print.
Next, we looked at the goals of online PR in order...
Adwords Lead Generation & Communication Extensions
June 28, 2011, 12:30 pmAn interesting and thought provoking take on Google's monopolizing their SERP real estate with ads to monetize as many pixels as possible.
Using SEO Spider Data in Excel
June 28, 2011, 12:09 pmWe’ve been using Screaming Frog’s SEO Spider in the office for a few months now and, along with other spider software, it provides a great means of identifying technical and on-page issues quickly and easily.My personal preference is to export the data to Excel where you can manipulate it however you like. In addition, you can then email the...
Bing Pairs with Apple for Mobile App Search
June 28, 2011, 12:09 pmMicrosoft and Apple are the classic rivals in the world of technology companies. During the early phases of computer OS development, the two companies did more than just compete in the market. They accused one another of slandering and copying and cheating. In every possible way they resembled political rivals in the mudslinging era. But .
Convert SWF Files to HTML5 with Swiffy
June 28, 2011, 12:04 pmGoogle just launched a new Google Labs project called "Swiffy". It converts Flash SWF files to HTML5. It lets you reuse Flash content on devices without a Flash player (ie: iPhones and iPads).
Brown Coffee Company's Social Media Failure
June 28, 2011, 12:04 pmIt's understandable that something like gay marriage is a volatile subject with a lot of varying opinions attached to it. Of course, we all know the stand on opinions, as well. Another thing we should know,
@ is the Universal Sign of Engagement
June 28, 2011, 12:03 pmA solid piece by Brian Solis on how marketing is shifting from a broadcast model to a 1-to-1 communication model.
The Cost of Google's "Strategy of Everything"
June 28, 2011, 12:00 pmGoogle is likely the most ambitious company to date: They want to own every facet of the Internet experience. But this "strategy of everything" tactic may backfire; the costs are painfully high, according to one venture capitalist.
The Google SO...
A Plea for Untried and Tested Creativity by Publicis and Contagious - Cannes Lions 2011
June 28, 2011, 11:58 amAdvertisers and the advertising industry should put budget aside to participate in the Silicon Valley mentality of Risk and Reward and divert energy and resources into experiments to uncover new opportunities and collaborative cultures. Such was the statement of Publicis and Contagious at the Cannes Lions on Friday.
Brown Coffee Company’s Social Media Failure
June 28, 2011, 11:47 amIt’s understandable that something like gay marriage is a volatile subject with a lot of varying opinions attached to it. Of course, we all know the stand on opinions, as well. Another thing we should know, or at least have …
Guy Kawasaki's 5-Step Guide to Becoming an Enchanting Authority
June 28, 2011, 11:43 amYou might have already bought it. Maybe you loved it. Maybe you hated it. Maybe you listened to the great Copyblogger radio show about it. What is it? Enchantment: The Art of Changing Hearts, Minds, and Actions . It's Guy Kawasaki's most recent book, and it was a smash hit. But this post is not about that book. Sorry, Guy. Instead,
The Pros and Cons of Personalised Search
June 28, 2011, 11:17 amIn this week's video blog, Marcus Taylor and Dan Bianchini of SEOptimise debate the pros and cons of personalised search. Who will win the debate? Watch the video to find out! Did you agree with Marcus and Dan's conclusions? Let us know where you stand on the debate by leaving a comment below! © SEOptimise - Download our free business guide to...
LivingSocial Reacts to Recent Studies about Daily Deals
June 28, 2011, 11:12 amA couple of recent studies brought out some interesting, but contradictory data pertaining to daily deals' providers. The first study from Rice University found that the business model behind daily deals' sites was unsustainable and predicted "tough times ahead for daily deal sites.
Tau Day Sweeps The Internet, Gets Its Own Soundtrack
June 28, 2011, 11:12 amIt all started when Dr. Michael Hartl suggested that the cake pi is a lie last year. Hartl put "The Tau Manifesto" online last year, just in time for Tau Day, which is June 28th. Or 6 - 28.
Meet Michele Bachmann
June 28, 2011, 11:12 amby Claudine Zap Michele Bachmann made it official : The Republican from Minnesota is a candidate for the 2012 presidency. Word of her announcement sent searches on the politician sky high. Here, a primer on the presidential hopeful. She's from Iowa . The tea party Republican rep for Minnesota is originally from Iowa. And that connection seems to...
Ask Taps YouTube API For Enhanced Video Results
June 28, 2011, 10:57 amOnline video continues to blow up, and a lot of startups are capitalizing on it. Ask says that as a Q&A site, it sees a larger percentage of "how to" questions around art, science,
An update on Google Health and Google PowerMeter
June 28, 2011, 10:16 amIn the coming months, we're going to retire two products that didn't catch on the way we would have hoped, but did serve as influential models: Google Health (retiring January 1, 2012; data available for download through January 1, 2013) and Google PowerMeter (retiring September 16, 2011). Both were based on the idea that with more and better...
Tips to help you shop safely online
June 28, 2011, 10:16 am(Cross-posted on the Google Public Policy Blog ) Ten years ago, the vast majority of Internet users said they wouldn't use the Internet for any financial transactions. Today, more than 70 percent of Internet users access their credit card account via the Internet, and worldwide e-commerce spending is expected to exceed $1 trillion by 2013. And it...
Google Android Growing by Daily Leaps and Bounds
June 28, 2011, 10:07 amAfter yesterday’s report, which more or less confirmed Apple’s dominance in mobile device industry, in terms of device usage, anyway, if the current Android trend continues on its upward climb, next year’s comScore report is going to look a little …
Developing a Site Structure to Convert - SEO Video Tip
June 28, 2011, 10:00 amI've found that many companies fail when it comes to developing their site structure. Your site should be built to help your visitors and generate business for your company. Your site is not just a brochure for your products. Understanding your audience will help you better develop your site structure and navigation, guiding your visitors down a...
Why the FTC's Case Versus Google Has No Merit
June 28, 2011, 9:55 amNow that the Federal Trade Commission is making like it's putting the screws to Google, the inevitable comparisons between the Justice Department's antitrust case versus Microsoft more than a decade ago are coming to bear. Fairly or not, DOJ Vs. Microsoft set the standard for modern high-tech cases.
Outrun the bear: five steps to beat your competitors
June 28, 2011, 9:36 amYour website does not have to be perfect to get high listings on Google. It just has to be better than the websites of your competitors. This week, you'll get concrete advice on how to outperform your competitors.
Your Web Metrics: Super Lame or Super Awesome?
June 28, 2011, 9:31 amAre you reporting crappy web metrics? Avinash explains which ones are lame and provides you with the information you need to report on metrics that truly matter.
Google's Own PageRank Drops
June 28, 2011, 9:19 amYesterday, it was reported that Google had updated PageRank. People took to the forums to share their new PageRank numbers - many of which had increased. It appears, however,
CAPS LOCK DAY TRENDS ON TWITTER, BUT NOT IN CAPS
June 28, 2011, 9:19 amIT'S INTERNATIONAL CAPS LOCK DAY, WHICH, THE VERY IDEA OF, LENDS ITSELF TO AN EFFECTIVE TWITTER TREND. UNFORTUNATELY, THERE'S SOMETHING MISSING IN REGARDS TO THE HASHTAG BEING USED TO PROMOTE THE EVENT,
90â²s Nickelodeon Returning, Kenan Does a Promo
June 28, 2011, 9:19 amOkay, I totally missed this. I'm not sure what planet I was living on when Nickelodeon made the best announcement they've made in years back in March.
Converting Customers from Marketplace Shoppers to Fans Who Shop on Your Website
June 28, 2011, 9:12 amMarketplace sites like Amazon, eBay, etc. can be great tools for customer acquisition, but consider these 3 tried and true tactics for converting those marketplace customers to fans of your brand who deliver lifetime value and shop your website instead of the marketplace.
90′s Nickelodeon Returning, Kenan Does a Promo
June 28, 2011, 9:11 amOkay, I totally missed this. I’m not sure what planet I was living on when Nickelodeon made the best announcement they’ve made in years back in March. Nickelodeon plans to begin re-airing some of its classics from the 90′s starting …
What's New in SEO for June 28, 2011
June 28, 2011, 9:09 amWe have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Google Translate welcomes you to the Indic web Google Translate now supports five new experimental alpha languages: Bengali, Gujarati, Kannada, Tamil and Telugu. This brings...
Google Expands the Gfleet
June 28, 2011, 9:09 amThe spike in gas prices over the last several years (in many areas surpassing four or even five dollars per gallon) may be the number one factor in the recent advances in electric vehicle technology. Hybrids have improved in their efficiency (especially when it comes to the energy consumed in the creation of the hybrid .
Google's +1 Button Goes Global
June 28, 2011, 9:04 amLooks like the world will never be the same. Google's +1 has gone global. Here are some of the partners that are helping Google do this. Now my question to you is: Do you care? Pilgrim's Partners: SponsoredReviews.com - Bloggers earn cash, Advertisers build buzz!
Google’s Own PageRank Drops
June 28, 2011, 9:03 amYesterday, it was reported that Google had updated PageRank. People took to the forums to share their new PageRank numbers – many of which had increased. It appears, however, that Google’s own PageRank has gone down from a 10 to …
Google’s +1 Button Goes Global
June 28, 2011, 8:59 amLooks like the world will never be the same.
Google’s +1 has gone global. Here are some of the partners that are helping Google do this.
Now my question to you is: Do you care?
Pilgrim’s Partners: SponsoredReviews.com – Bloggers earn cash, Advertisers build buzz!
Top SEO Mistakes You Must Avoid (Cheatsheet)
June 28, 2011, 8:33 amI've been gathering information on some common SEO mistakes. Here is a list of what I have so far. Be sure to comment and add any that you have experienced. Let's all learn from these: Mistake Why It's A Mistake Solution Not doing proper keyword research You think you know how people think, you certainly know how you think and how you would search...
Google Launches a Different Kind of Search Experience
June 28, 2011, 8:20 amGoogle has launched a site called wdyl.com. That stands for “What do you love?”. That is the all the site says with a search box and a heart button until you enter your query. Once you enter it, you get …
E-Reader Ownership Surges, Tablets Not So Much
June 28, 2011, 8:14 amAmericans are embracing the pageless book. At least that’s the impression taken from a Pew Internet study of United States adults. Pew looked at over 2,200 Americans aged 18 and over and found that e-reader use is on a sharp …
Google Helps Users Watch the Lunar Eclipse
June 28, 2011, 8:07 amA total lunar eclipse happens only a couple times a year and is visible only from select locations around the globe. It's easy to miss the event entirely. For those that missed the June 15th event, however, there may be an additional layer of sadness. This one hour eclipse was longer and more spectacular than .
21 Resources New Marketers Must Bookmark
June 28, 2011, 8:05 amThe Internet is crammed with useful resources for online marketers, but it can be hard to know what you need and what’s most important.
New marketers often ask me which pages and tools are most useful. So I’ve compiled this list of 2...
Top 7 Tricks to Rank in Google Places
June 28, 2011, 8:02 amIf you've worked with Google in the past you'll know just how hard it is to rank for Google Places for many searches. It's also apparent how important Google Places have become - they often take up the top parts of the page for a search term. So even if you rank first for a certain keyword, you could see three to six Google Places ranking above...
The More Marketing Changes, The More It Stays The Same
June 28, 2011, 7:42 amWhere Hugo shows that the basis fundamentals of business haven't changed in the Internet age.
Interview with SEO Copywriting Certification Grad, Cherryl Wistos
June 28, 2011, 7:36 amCherryl's never thought of herself as a writer. After college, she worked as a liaison between design engineers and factory personnel in the aerospace and automotive industries for some 25 years. Cherryl converted engineering drawings created by design engineers into step-by-step instructions for factory personnel to use. She loved the challenges...
Attraction Marketing: Who else wants to attract high quality clients?
June 28, 2011, 7:32 amToday, the most effective marketing is based on attracting clients and customers, through developing relationships with them.
Pestering people into your funnel
It used to be very different. A decade or so ago, marketing professionals were telling people about filling their sales funnels. The idea was that you sent people mail shots, you cold...
How To Get The Attention of Marketing Pilgrim's Managing Editor
June 28, 2011, 7:26 amI have been the managing editor of Marketing Pilgrim for the past six months and I have learned a lot. First, it's a lot easier just writing for a popular blog. You can create a post and send it in and not have to worry about too much (unless, of course, the editor finds the post to be, well, lacking or if he just finds that it sucks out loud). As...
How To Get The Attention of Marketing Pilgrim’s Managing Editor
June 28, 2011, 7:21 amI have been the managing editor of Marketing Pilgrim for the past six months and I have learned a lot.
First, it’s a lot easier just writing for a popular blog. You can create a post and send it in and not have to worry about too much (unless, of course, the editor finds the post to be, well, lacking or if he just finds that it sucks out...
Paying for Search Rankings - Is Everyone Doing It?
June 28, 2011, 7:11 amPaid links are taboo in the SEO world, and many, many link building companies will swear up and down, left and right, that they don't pay for links. And companies that perform DIY link building probably wouldn't admit that they're doing it either,.
30 (New) Google Ranking Factors You May Over- or Underestimate
June 28, 2011, 6:30 am* SEO is a fast changing discipline . What worked 5 or 10 years ago might be completely unnecessary these days or even bad for your site's ranking. Thus leading search industry publications publish the most probable Google ranking factors each year. Nonetheless many webmasters prefer to stick to the past or follow wrong advice from bloggers who...
Google Asks "What Do You Love?"
June 28, 2011, 6:25 amI sense that something has truly shifted at Google during the Page-ian Era. It's not some kind of 180-degree about-face but rather something more subtle but yet very real. The latest evidence of this change is a 'product' called "What Do You Love?" The address is www.wdyl.com . When you get there you are greeted with the classic Google simplicity....
Google Asks “What Do You Love?”
June 28, 2011, 6:18 amI sense that something has truly shifted at Google during the Page-ian Era. It’s not some kind of 180-degree about-face but rather something more subtle but yet very real.
The latest evidence of this change is a ‘product’ called “What Do You Love?” The address is www.wdyl.com. When you get there you are greeted with the classic Google...
New Mobile Rich Media Solutions Announced for Europe
June 28, 2011, 5:03 amI am pleased to announce the expansion of Microsoft Advertisings mobile rich media solutions in the UK, France, Germany, Italy, and Spain with the addition of a new partner, EyeWonder . This partnership not only complements Microsoft Advertisings current rich media offering in EMEA provided by PointRoll , but it will also allow us to deliver more...
Google Display Network Continues Evolution With 4 New Features
June 28, 2011, 5:00 amGoogle’s Display Network has grown considerably over the past several years, and in 2011 is expected to surpass a $1 billion revenue stream – Google Executive Chairman Eric Schmidt is even envisioning $20 billion+ in display business. ...
Google +1 Released Outside of U.S.
June 28, 2011, 4:25 amToday, +1's will start appearing on Google search pages globally. We'll be starting off with sites like google.co.uk, google.de, google.jp and google.fr, then expanding quickly to most other Google search sites soon after.
Answers to 4 Excellent SEO Questions
June 28, 2011, 1:32 amPosted by randfish Last week, I visited San Francisco for a number of meetings and got a chance to film some video content for Market Motive with an old friend, Todd Malicoat (aka Stuntdubl ). Todd also collected and curated a number of questions from Market Motive folks across Twitter, and, rather than answer in the unacceptably short,...
3 Ways to Build Your Brand Equity
June 28, 2011, 1:06 amBuilding your brand equity online takes time, dedication and patience. However, that intangible asset that is brand equity can go a long way in building and maintaining an online reputation, building your trust factor with the search engines and consumer; help increase your online brand presence and more. Brand equity is not something that just...
European Consumer Rights: a new directive
June 28, 2011, 1:06 amOne hundred and fifty million European citizens shops over the internet. Thirty million of them shop cross border online in the EU. European cross border shoppers spend on average ⬠800 a year, i.e. a total of 24 billion â¬uro. What rights do European consumers have? Thursday June 23rd, European delegates have deeply changed online...
Opera 11.50 "Swordfish" Now Available
June 28, 2011, 12:26 amOpera 11.50 introduces a new and novel type of browser extension: Speed Dial extensions. Instead of handy thumbnails and links to your top sites, you can embed your Speed Dial with extensions that keep you updated instantly on what is happening around the Web. Take weather updates, for example. Why click through to a website when you can get the...
Facebook Pages: Diminishing Returns & Long-Term Value
June 28, 2011, 12:10 amOne of Facebook's most powerful resources for businesses is the free "page." But with so many potential areas to focus on with Facebook pages, what's the best place to invest time and monetary resources? And how much is a single "like" on Facebook.
Ever wonder what consumers are actually doing online?
June 27, 2011, 10:33 pmThe Internet has changed the way consumers perform their day to day activities, and there's no denying that it will continue to change the way they communicate, seek information, entertain themselves and even make transactions. However, what this means is that consumers are now a lot more segmented and are becoming harder to reach. It is also...
Google's Schmidt Fears Arrests of Google Employees
June 27, 2011, 8:05 pmGoogle's Eric Schmidt, speaking the Dublin summit on extremist violence (which we discussed earlier today), talked about growing problems with internet censorship and the risks faced by internet companies in authoritarian countries. Among other concerns, Schmidt said he feared the the possibility that Google employees might be arrested or even...
Google Hosts Summit on Violent Extremism
June 27, 2011, 7:50 pmViolent extrism happens in many forms, and while most Americans think of jihadists - radical Muslims who believe that they are in the moral right to wage a holy war on the United States - we can find a variety of examples in locations throughout the world. In the U.S.,neo-nazism and extreme ends on the right and left of the political spectrum show...
Google's Inside Search Event: The Big Points
June 27, 2011, 7:34 pmGoogle is no stranger to big events, especially since the company runs plenty themselves. One event that happened recently was the Google Inside Search event, which introduced several new features (several of which we already covered ) and discussed the future of both mobile and desktop search. Here are a few of the big points made at the event....
Google Tests Black Interface Elements
June 27, 2011, 7:19 pmAs part of the search giant's ongoing efforts to refine its look, feel, and functionality, Google is testing a lineup of new looks that focus in on the world's most popular color: Black. Are they going to it because it's slimming? Power-saving? Or are they just goofing around with colors? The exact motives aren't clear, but enough users are seeing...
Google Demonstrates Commitment to Transparency with Report
June 27, 2011, 6:58 pmGoogle has been under pressure from governments the world over, but the most recent domino in the pile - the U.S. FTC antitrust investigation - is likely to hit the company hard. While Google has faced antitrust investigations before, their search practices haven't yet been in the crosshairs. Likely as a response to this pressure, Google has...
ADCOLOR Awards. And The Nominees Are'
June 27, 2011, 6:28 pmMicrosoft Advertising is honored to support the ADCOLOR Awards and will be joining in the festivities on September 17 th in Beverly Hills, California to present the Innovator Award category. The ADCOLOR Awards are the advertising, marketing and media industrys top award celebrating achievement in diversity. The awards event is produced by the...
Business on Main Webinar: Become a Brand Magnet-How to Pull Your Business Out of the Online Abyss
June 27, 2011, 5:36 pmTomorrow, our friends over at Business on Main (MSN) are going to be hosting a webinar for small business owners whore looking to elevate and improve their online presence. The presentation will be given by Barbara Findlay Schenck, author of such titles as Small Business Marketing for Dummies, Branding for Dummies and Business Plans Kit for...
Charlie Harper, Charlie Sheen's Two and a Half Men Character, To Be Killed
June 27, 2011, 4:35 pmThe new season of Two and a Half Men is set to premiere in September, and we know that Charlie Sheen won't be a part of it. His battles with writer/producer Chuck Lorre have been quite public.
Google PageRank Gets an Update, +1 Button Goes Worldwide
June 27, 2011, 4:24 pmIf you’re still obsessing with Google PageRank score, as seen in the Google Toolbar, then you may be interested to know that it’s been updated. If not, you’re not alone. Disregard. Barry Schwartz at Search Engine Roundtable is pointing to …
Charlie Harper, Charlie Sheen’s Two and a Half Men Character, To Be Killed
June 27, 2011, 4:21 pmThe new season of Two and a Half Men is set to premiere in September, and we know that Charlie Sheen won’t be a part of it. His battles with writer/producer Chuck Lorre have been quite public. He was fired …
Facebook Ban Bot Like Google Panda Update for Facebook
June 27, 2011, 4:04 pmIt seems as if Facebook has developed something of a shoot first ask questions later kind of mentality.
30 Things to Do If You Want Your Company Blog to Fail
June 27, 2011, 3:44 pmEveryone struggles to maintain a great blog, but what if you've decided it's your goal to create a phenomenally awful company blog? Well, here are 30 things you can do to fast-track your trip to the bottom!
Weeds Season 7 Premieres Tonight, Gets Farmville-Like Facebook Game
June 27, 2011, 3:43 pmTonight debuts the first episode in the 7th season of the popular Showtime series Weeds. What have the Botwins been up to since we last left them? Apparently quite a bit,
Adios to 'Star Wars Galaxies'
June 27, 2011, 3:43 pmby Mike Krumboltz It was never as popular as World of Warcraft, but Star Wars Galaxies had something that the king of MMORPGs didn't: The Force. Galaxies used the power of the Star Wars brand for eight years, an eternity in the games space. Unfortunately, those days are almost at an end. In December, the game will suffer the same fate as Princess...
Bing Maps Unveils Exclusive High Res Imagery with Global Ortho Project
June 27, 2011, 3:43 pmToday, were excited to share with our blog readers that the Bing Maps team has updated the Bing Maps World Tour application . The Tour now showcases 153 locations where Bing Maps features new outstanding high-resolution aerial imagery that is being captured and published as part of our Bing Maps Global Ortho imagery program. Using the application,...
How To Adopt a Long-Term Approach to Content Promotion
June 27, 2011, 3:07 pmSome very actionable tips on how to make content marketing an ongoing thing as opposed to a one-time experiment.
Advertisers Increase Spending, But Consumers Aren't Buying
June 27, 2011, 2:57 pmSpending is up! Spending is down! It's just another week in the world of marketing and this time AdAge has both stories running in the same day. First we have stats from Advertiser Perceptions which show that advertisers are planning on spending more money in the coming 12 months. You would think that an increase in spend, signals confidence in...
Advertisers Increase Spending, But Consumers Aren’t Buying
June 27, 2011, 2:52 pmSpending is up! Spending is down! It’s just another week in the world of marketing and this time AdAge has both stories running in the same day.
First we have stats from Advertiser Perceptions which show that advertisers are planning on spending more money in the coming 12 months. You would think that an increase in spend, signals confidence...
Beyond the Banner Ad and Commercial: Microsoft and Nielsen Connect TV and Online Audiences
June 27, 2011, 2:52 pmIt is an exciting time for advertisers, as worldwide media consumption continues to grow, so does the opportunity to reach audiences with increasingly relevant content. Today, people are consuming media across a number of devices and mediums. Current Nielsen research reveals that in homes with both TV and internet, even the homes that are...
Announcing Instant Pages
June 27, 2011, 2:47 pmWebmaster level: All Earlier today we announced Instant Pages , a new feature to help users get to their desired search results even faster-in some cases even instantly! The Instant Pages feature is enabled by prerendering technology that we are building into Chrome and then is intelligently triggered by web search when we're very confident about...
Optimize & Socialize: Social Media SEO Tips For Large Organizations
June 27, 2011, 2:31 pmWith nearly 50% of consumers reporting that both search and social media influence purchases, Social Media and SEO are hot topics for most online marketing firms. But there's a world of difference between the notions of social dominance, super-powered with search ubiquity and the ability to successfully implement - especially in large companies....
3GTV Launches First 'Smart' Grocery Store
June 27, 2011, 2:26 pmTV commercials are great for reinforcing a brand preference, but what happens when the TV is off and the consumer heads to the store? If you look at a grocery list, it's more likely that you'll see "soda" instead of "Coke" or "coffee" instead of "Tully's." 3GTV has a solution and they call it the "Smart" grocery store. The test program, which...
Rod Blagojevich Guilty, Twitter Reacts
June 27, 2011, 2:24 pmIt looks like a jury was able to agree, this time, on whether or not Rod Blagojevich attempted to sell Barack Obama’s vacated Illinois Senate seat. The verdict, just rolling in, is guilty. This is the second crack that prosecutors …
3GTV Launches First ‘Smart’ Grocery Store
June 27, 2011, 2:08 pmTV commercials are great for reinforcing a brand preference, but what happens when the TV is off and the consumer heads to the store? If you look at a grocery list, it’s more likely that you’ll see “soda” instead of “Coke” or “coffee” instead of “Tully’s.”
3GTV has a solution and...
Michele Bachmann's Presidential Campaign Kicks Off, Her Social Media Accounts Oddly Quiet
June 27, 2011, 2:07 pmAlthough she participated in the last Republican primary debate, Michele Bachmann wasn't an official candidate at that point. She used the stage that night to declare her intentions to run for President. And today,
Michele Bachmann’s Presidential Campaign Kicks Off, Her Social Media Accounts Oddly Quiet
June 27, 2011, 2:03 pmAlthough she participated in the last Republican primary debate, Michele Bachmann wasn’t an official candidate at that point. She used the stage that night to declare her intentions to run for President. And today, she officially kicked off her campaign …
Google Turns Off PowerMeter, Discharges Google Health
June 27, 2011, 2:00 pmCiting lack of "broad impact," Google has announced they will be retiring Google Health and PowerMeter. "They didn't scale as we had hoped," Google reported in their Official blog.
Google Health was launched in 2008 and was intended to be a p...
YDN Q&A with DuckDuckGo, a search engine built with BOSS
June 27, 2011, 1:52 pm Rahul Hampole, Senior Product Manager for Yahoo! Search BOSS , recently interviewed DuckDuckGo founder Gabriel Weinberg by email for the Yahoo! Developer Network's blog. One of the Q&A's include: How does Yahoo! Search BOSS appeal to a developer like you (both on the product side and the business side)? GW: On the product side, it enables a...
comScore: iPad Obliterating Android Tablets
June 27, 2011, 1:21 pmA new comScore report, known as "Device Essentials," is taking a look at numerous elements of non-computer traffic - including device, OS, carrier, and mode of access for tablets, smartphones, and other Internet-enabled devices. Initial data.
Jobs, Jobs Everywhere Are Jobs!
June 27, 2011, 12:59 pmNo not Steve Jobs. Job jobs. The ones that make careers etc. Our Internet marketing job board continues to update often with new opportunities for job seekers in the Internet marketing and social media marketing fields. Of course, that means that more and more employers are seeing that for just $27 per Internet marketing job listing per month ,...
Do The Police Need Search And Social Gurus?
June 27, 2011, 12:28 pmWith the recent capture of one of the FBI's Most Wanted through the use of social media and other arrests that have been made with the help of online sources, could it be time for law enforcement to start hiring online search and social experts to.
Instagram Quickly Becoming Its Own Social Media Circle
June 27, 2011, 12:14 pmLeveraging social media on mobile devices is a task best saved for the established companies and the proliferation of the mobile applications, or at least that is the conventional wisdom. And while folks are waiting for Facebook’s photo-sharing application for …
Helping publishers get the most from display advertising with Admeld
June 27, 2011, 11:47 am(Cross-posted on the DoubleClick Publisher Blog ) It's now clear that investments in new technologies, new ad formats and improved buying and selling processes are helping to grow the display advertising pie. This benefits publishers who make more money from display ads, users who receive free ad-funded content and marketers who are able to grow...
In-House Corporate Social Networks Gaining Favor
June 27, 2011, 11:46 amCorporate America has exhibited the best and the worst of social media in the short-lived industry’s time. There have been edicts passed down that prohibit employees from using them at all. There have been instances where companies have given everyone free reign and stupidity prevailed. There have been firings and, as a result, lawsuits about...
Facebook Testing Fixed-Position Ads & Navigation
June 27, 2011, 11:27 amIt's been over a year since Facebook completely revamped its interface, but our next big update may be coming soon. Facebook is now testing a design that implements a "Most Recent" news stream and fixed positioning for both ads and navigation. W.
Twitter Fun With Wimbledon
June 27, 2011, 11:27 amApparently, the way to become a Twitter trend, especially if you are a women's tennis player, is to lose. Just ask Caroline Wozniacki. Coming into Wimbledon 2011, Wozniacki was considered the favorite to win the women's bracket.
Google Transparency Report Gets an Update
June 27, 2011, 11:27 amGoogle has updated its Transparency Report. This was launched last September, showing the number of government inquiries for information about users and requests for Google to take down or censor content,
Google Translate Gets Five New Languages
June 27, 2011, 11:11 amFive new Indic languages (languages spoken in the general region of India) have been added to Google translate, bringing the total number of languages to 63. Those languages, Bengali, Gujarati, Kannada, Tamil, and Telugu, are spoken by half a billion people in Bangladesh and India and many more speakers are located throughout the world. The web .
Supreme Court Rules Violent Video Games Protected As Free Speech
June 27, 2011, 11:06 amThe Supreme Court of the United States has just ruled on a California law that would have made the renting or selling of certain "extremely violent" video games to minors against the law. Retailers would have been subject to $1,
Tomorrow (Tue 27 Jun) at 2PM eastern, join our Tweetjam about Splinternet challenges
June 27, 2011, 10:25 amby Josh Bernoff I've agreed to join our interactive marketing research team for a TweetJam on Tuesday, 27 June at 2PM. The hashtag is #IMChat. If you're concerned about managing the explosion in new mobile and social platforms - we call it the Splinternet - we'd love to have you join the discussion. Here are some of the questions we'll be...
Marketing Pilgrim Welcomes Our New Sponsor: Voltier Creative!
June 27, 2011, 10:05 amWe are excited to welcome a new sponsor to our rapidly growing roster of sponsors for our various Channels of Internet marketing and social media subjects. Voltier Creative is the new sponsor of our Infographics Channel . This unique offering was put together in an effort to offer our readers something beyond posts. With the increasing popularity...
iPhone 5 Rumors: Release Date Still Looking Like September
June 27, 2011, 10:05 amMost of the rumors that have been going around for a while now, have suggested that we would see Apple releasing the iPhone 5 (if that's what it actually ends up being called) come out in September. Last week,
iPhones and iPads Maintain Dominance
June 27, 2011, 10:05 amDo you ever get the feeling that, during the 80s and 90s, while Apple was struggling to stay afloat as an upstart rival to the PC, the company was just waiting for mobile technology to take hold?
Google Page Rank Update June 27th 2011
June 27, 2011, 9:39 amGood Morning Everyone, just a little note to let everyone know that Google Updated its Google Toolbar Page rank this morning. I hope everyone has increased their domain authority.
You can check your page rank using our Page Rank Tool.
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How to Beat the 3 Types of Writer's Block
June 27, 2011, 9:34 amIt's just about the least fun part of being a writer, and one of the big stumbling blocks a lot of businesses face with content marketing . You never seem to have enough ideas. Or you have a bunch of ideas, but you don't quite get around to writing them. Or you start a dozen different projects, and manage to finish half a page on each one. It's...
Google Takes On Violent Extremism
June 27, 2011, 9:19 amGoogle, along with partners, is holding a Summit Against Violent Extremism for three days of debates and workshops with former gang members, right-wing extremists, jihadists, and militants in Dubland. All of these people, Google says, have "rejected violence,
Facebook Ads Give a Little More
June 27, 2011, 9:19 amOver the last year I have seen a big shift upwards in the average Facebook CPC bid price but almost as fast as they have increased Facebook have also improved their analytics and advertising platform to make it a more attractive platform to use for marketers. Facebook Ads have a unique product because of the captive audience but also due to the...
Google Street View Receives Halt in Bangalore
June 27, 2011, 9:04 amIt was in late May that Vinay Goel, the product head of Google India, announced with pride that, "We are launching the Street View project from Bangalore as it is the IT capital of India where IT-savvy users will be able to leverage the benefits of the facility optimally." It only took three weeks for .
Tweet Away, Olympians, Says IOC
June 27, 2011, 9:02 amAlthough it’s a pretty well known fact that athletes and Twitter have had a messy relationship in the past, the International Olympic Committee has decided that social media buzz would be good for the 2012 Olympics. Not only will Olympics …
Social SEO - Facebook & Twitter Best Practices
June 27, 2011, 8:58 amOptimizing your social presence for search is important, right? That is certainly what we've all been told for some time, but determining why it's important and deciding where to focus can be challenging. Exponential growth of a medium is great an.
The Essential Guide to Setting Geographic Target in Google Webmaster Tools
June 27, 2011, 8:28 amWe all know that Google Webmaster Tools enables the setting of a geographic target. By setting such a target country/location, webmasters are giving a specific signal to Google about the country/location that they want to focus on. What if I want to set a Particular Country? If your business is focused on a country specific target audience, you...
Google Docs Expands Integration Features
June 27, 2011, 8:18 amIn the Google vs Microsoft war, one of the most contested territories is productivity software. While Microsoft holds the traditional offline user space, Google Docs managed to secure the cloud-based alternative. It seems that Google guessed correctly on the "way of the future," and Microsoft is now playing catchup - but their brand name and .
Confirmed PageRank Update 27 June 2011
June 27, 2011, 8:12 am"Google did a page rank update this morning without a doubt. My site just went from PR0 to PR3.."
Social SEO – Facebook & Twitter Best Practices
June 27, 2011, 8:05 amOptimizing your social presence for search is important, right? That is certainly what we've all been told for some time, but determining why it's important and deciding where to focus can be challenging. Exponential growth of a medium is great an...
3 ways to market your local business online (with no budget)
June 27, 2011, 7:53 amWelcome back! Today's SEO copywriting tip is in response to a question from the SEO Copywriting Facebook group : how do you market a (local) business online when you don't have any money? This can be tricky, because ideally if you're launching a new business, you usually have a marketing budget, however small. At the same time,
Little Bit SEO'
June 27, 2011, 7:42 amI'm a little bit SEO, a little bit PR. No, I don't mean press release. I mean public relations. I've found that an easy way to establish rapport with clients or to convert potential customers into clients is to impart a little SEO education into my interactions. Most of my clients are local businesses who want and need to improve their visibility...
Growth of Conversions on a New Site
June 27, 2011, 7:07 amLaunching and growing new sites from scratch can seem more like torture than pleasure. One thing that can make the start even more painful is waiting for the conversions to start coming. Interestingly, the conversions don't seem to grow al.
Yahoo CEO Bartz Survives the 2011 Shareholder Meeting
June 27, 2011, 5:16 amBringing Carol Bartz on board as Yahoo's CEO in 2009 was meant to be part of a major turnaround for the company, but Yahoo's market share continues to flounder. Despite criticism, however, Bartz received support from the board of directors and won.
Interest Based Ads Are Good For You?
June 27, 2011, 1:33 amWebmasterWorld Members debate the value in IBAs (Interest Based Ads). Are they good for the user and the webmaster?
The Dos and Don'ts of Blog Commenting
June 27, 2011, 1:08 amBlog commenting is an incredibly useful link building activity for multiple reasons. First off, it's a good way to build up the amount of quality, one-way links pointing to your site. Secondly, commenting on industry and related blogs helps establish your company as an expert. Blog commenting is also the first step in building a strong...
The Benefits Of C Class IP Hosting
June 27, 2011, 1:01 amAs usual, the new age SEO mystics like to say that anything that seems “exploitive” is useless and a waste of money. For this reason a common myth has circulated within the SEO industry that C class hosting is useless. Strangely, the people who say this mostly don’t even know what C class hosting is used for.
Google Testing Black Navigation Bar, New YouTube Player
June 27, 2011, 12:32 amGoogle is testing an alternative homepage design featuring a black navigation bar with white links. Appearing mainly for Firefox users, the color scheme is quite a different look from Google's recently redesigned white navigation bar with blue lin.
The Ethical Issues of Personalisation Online
June 26, 2011, 11:42 pmPosted by Hannah Smith It feels kind of negative to start a post with a warning, but youre all busy people and Id hate for you to waste your time so here goes: Today Ill be talking about the ethics of personalisation online, and the potential issues which might arise as a result. As such I wont be offended if you decide this isnt quite your cup...
Google's Strategy to Be Everything to Everyone = FAIL
June 26, 2011, 11:26 pmDo you fear Google has its ladle in too many drinking wells online, so much so that it had diluted the company's quality? Are Google's only strengths search and advertising? These are important questions whose answers may well determine the company's future. Jean-Louis Gassée, general partner for Allegis Capital normally focuses on the mobile...
Top 15 Highlights From SEOmoz 2011 Ranking Factors
June 26, 2011, 11:26 pmLast week, SEOMoz hosted a Search Ranking Factors webinar or #mozinar (to you Twitter folks out there) that highlighted the latest and greatest in what plays into search results. Search marketing presents huge opportunity for businesses. In fact, for many local and small businesses their success often relies on appearing in the SERPs. If you...
Three-peat for PayPal as a great place to work in India
June 26, 2011, 6:54 pmHi everyone, it's Anupam Pahuja, General Manager of PayPal India's Development Center. I'm proud to share with you that PayPal India has once again been recognized as a top employer by the Great Places to Work (GPTW) Institute India. This is the third consecutive year that we have been ranked as one of the best .
PayPal Doubles Mobile Payments Predictions to $3 billion in 2011
June 26, 2011, 6:54 pmIt's no secret that everyone's talking about mobile payments. We've written about it plenty here at PayPal, and it's a story playing out in the press almost daily. We recently saw coverage of new data from analyst firm Forrester Research predicting that mobile commerce will hit $6 billion in 2011 - and reach up to .
Google Offers: Will It Win the War Against Groupon?
June 26, 2011, 5:33 pmWe've had the great pleasure to discuss Google Offers in several instances - including discussion of the Groupon bid , the possibilityof Google building their own competitor (which, of course, would be Offers), and even the rise and fall of Hotpot as a gateway into both local and social elements for the company. But now Offers is actually running...
Google Sites Adds Mobile Rendering Feature
June 26, 2011, 3:27 pmThere are a great many sites around the web that went to the extra effort of putting together a mobile version. It makes plenty of sense, with the dramatic rise in mobile access to the web - as high as 10% of all web traffic for some regions. Having a mobile version gives plenty of advantages, including attractive formatting and faster loading....
Google Retiring PowerMeter and Health
June 26, 2011, 2:40 pmThere can be no doubt that Google is an innovator. The real question is how many of those innovations actually see success. Historical turns and we figure out the good and bad ideas, from ideas as good as Gmail and as bad as Buzz. Two more services being retired by Google in upcoming months are Google Health and Google PowerMeter. The products,...
True Blood Returns, Social Media Users Rejoice
June 26, 2011, 2:07 pmOr, if I'm writing from my perspective, "Jessica Is Back!!!!" That's right, HBO's smash hit, True Blood starts its fourth season tonight on HBO, and it's safe to say anticipation is running over. It was on Friday,
Baidu Buys Qunar.com for $306 Million
June 26, 2011, 1:06 pmBaidu, the leading search engine in China, is expanding its technical reach by purchasing companies in a number of other technology fields. The most recent investment is Qunar.com, a travel site, which Baidu is buying for $306 million (U.S.). The investment will be funded by a loan from an unspecified third party, and will be finalized in the...
Google's Schmidt Predicts Broad NFC Adoption by 2013
June 26, 2011, 12:51 pmIn the Cannes Lion ad conference, Eric Schmidt made quite a stir on a number of fronts. One of his most ambitious declarations, however, relates to the recently released Google Wallet. Google Wallet, the Google NFC (near-field communications) payment processing system that would allow users to pay for any number of goodies with just a tap from...
Internet Freedom Around The World [VIDEO]
June 26, 2011, 12:36 pmThe Internet doesn't mean the same thing everywhere in the world. Depending on where you go, access to all parts of the web can be limited to varying degrees.
Eggs and Baskets: How Second Life's Facebook Marketing Has Backfired
June 26, 2011, 12:30 pm"Don't put all your eggs in one basket." We've all heard that phrase, and it's true, quaint as it is (particularly when you handle a lot of eggs, like I do). But time and again, for various reasons, people ignore that age-old advice and learn th.
Google Releases List of Popular Automated AdWords Rules
June 26, 2011, 12:15 pmThe Automated Rules feature of Google AdWords has been around for several months, and many advertisers have taken great advantage of the chance to set up some advanced actions based on trackable elements or metrics. Now Google is helping users make the most out of Automated Rules by providing a list of the most popular rules to be implemented by...
Google Antitrust Review Officially Begins
June 26, 2011, 11:45 amOn June 23rd, Google received a notification that their company was being investigated by the U.S. Government for potentially anti-competitive practices in their search. While Google has had antitrust reviews in the past, they've always focused in on smaller elements of the company, and have never taken on the core of Google's business.
Resources for Learning About PPC
June 26, 2011, 11:00 amI’ve previously written about how to keep up to date in search and offered tips for paid search newbies. This time I’m focusing on resources from the search engines that will help anybody working in PPC – newbie or seasoned hand ...
15 Search & Social Takeaways from SES Toronto 2011 #sesto
June 26, 2011, 7:28 amI had the pleasure of attending Search Engine Strategies (SES) Toronto 2011, June 13 to 15, at the Hyatt Regency downtown. Here are just a few search and social media highlights from the sessions, networking lunches, and after-hours events. .
Google Study Looks at Key Role of the Web in Word of Mouth
June 26, 2011, 7:12 amGoogle says that everyday in the U.S. there are 2.4 billion conversations involving a brand, and that Google directly informs 146 million brand conversations a day. Google has shared some findings from a study on word of mouth,
Dilbert: Scratching Google's Back on Black Hat SEO Awareness
June 26, 2011, 12:03 amBlack hat SEO tactics are no laughing matter, but that hasn't stopped established comic strip Dilbert from poking fun. The two recent Google-centric strips may even help raise awareness of black hat SEO practices. The SEO Comic Strips To say t.
Why I Intend to Stop Adding Junk to the Web
June 25, 2011, 6:35 pmA reformed affiliate offers some smart insight into the world of spammy SEO, churn and burn websites, and why most affiliates shouldn't quit their day job in pursuit of the 4 Hour Workweek.
British Security Firm Offers To Thwart Burglars With Scheduled Social Media Updates
June 25, 2011, 12:18 pmWe've all heard the line that Facebook is the best things to happen to burglars since the crowbar. Since people (a) are oversharers by nature and (b) rarely think about anything before they act,
Pandia Search Engine News Wrap-up June 25
June 25, 2011, 10:31 amThe search goes on! More news from the world of search engines. Details of Facebook's music dashboard are revealed techradar: Facebook is looking to integrate music into the site's normal homepage and use a tab for music, which will be situated under the other tabs currently on the left-hand side of the page, like Places, Pages and Games. Slash...
Webucator contest - win social media training
June 25, 2011, 10:16 amIn celebration of Social Media Month, Webucator is now offering a social media training giveaway for Pandia readers. By entering our new contest, you can win one a free seat in one of their social media training classes. This class will be taught by a live instructor in an online, interactive classroom. This prize is valued to US$690.00. If you're...
Pandia Search Engine Marketing News Wrap-up June 25
June 25, 2011, 9:45 amSome search engine marketing posts and articles we have found interesting this week. Dilbert Features The Darker Side Of SEO SE Roundtable: With all the mainstream news press of JC Penney, Overstock and Forbes using paid links and some darker methods of boosting their rankings in Google - Dilbert has decided to feature some best practice lessons...
Report: Groupon More Popular by 2 to 1 Margin Over LivingSocial
June 25, 2011, 7:14 amForeSee Results released some interesting data regarding he effectiveness of Groupon, Living Social and other "daily deal" programs. The firm conducted a study of over 22,000 online shoppers in the spring,
Cup of Joe: You Are Scared And Don't Even Know It
June 24, 2011, 11:46 pmThe video above is titled "People Are Awesome". To be completely honest with you, it should be titled " These People Are Awesome". Because let's face it not all of us are as amazing. But, that doesn't matter because each one of us has extraordinary potential . That's right, each one of us has the potential to do amazing things. The problem is that...
Cup of Joe: You Are Scared And Don’t Even Know It
June 24, 2011, 11:22 pm
The video above is titled “People Are Awesome”. To be completely honest with you, it should be titled “These People Are Awesome”. Because let’s face it not all of us are as amazing. But, that doesn’t matter because each one of us has extraordinary potential. That’s right, each one of us has the potential...
Google Discontinues DoubleClick Ad Planner Marketplace
June 24, 2011, 10:04 pmToo bad, I had high hopes for the marketplace becoming another way of generating more direct advertising customers.
Dealing With Getting Ripped Off By SEO Clients
June 24, 2011, 6:35 pmby Miriam Ellis Work on the web serving clients for awhile and you'll meet them all: the absolute delight, the steady worker, the brilliant entrepreneur, the total flake, the miser, the nut and, yes, the crook. With good people skills, you can work successfully with many personality types, except for that last one - the guy or gal who is getting...
Close Encounters of the Asteroid Kind
June 24, 2011, 6:30 pmby Claudine Zap It's the stuff of summer disaster movies: An asteroid the size of a tour bus is headed straight to earth. But don't bother trying to get out of work: The massive rock will come within 7,500 miles of earth, but it won't hit. It's the space version of buzzing our planet. Supposing, though, it did hit: NASA scientists assure us that...
This week's Trends: twisters, drive-thrus, and backflips
June 24, 2011, 5:02 pmEach weekday, we at YouTube Trends take a look at the most interesting videos and cultural phenomena on YouTube as they develop. We want take a moment to highlight some of what we've come across this week: We saw damage from twisters that touched down in Massachusetts and learned that searches for the word "tornado" have been hitting a high . We...
Peter Falk Dies, Celebrities Take to Twitter
June 24, 2011, 4:32 pmAn great actor with one of the most recognizable deliveries and some of the most unique mannerisms ever has died. Peter Falk "died peacefully" at his home in Beverly Hills late yesterday evening,
Yandex and Rambler Band Together Against Google Russia
June 24, 2011, 4:17 pmWhile Google has dominion in most countries, in Russia it's just a footnote to Yandex, the country's leading search engine. To ensure the continued market-share leadership, Yandex has partnered with the search site known as Rambler. Yandex's Par.
Shopzilla Says iPads Are the New It Bag
June 24, 2011, 4:17 pmWe know that iPads are becoming increasingly popular here in the US, but now they're taking over in Europe, too. According to shopping search engine Shopzilla , the iPad is the new "it bag." In other words, it's the trendy, fashionable item that every shopper wants to own. In their recent survey, they found that 6% of shoppers already had a table...
Google Pulls Plug on Health, PowerMeter
June 24, 2011, 3:46 pmGoogle announced that it's retiring Google Health and Google PowerMeter on January 1 and September 16, respectively. "Both were based on the idea that with more and better information, people can make smarter choices,
Virginity, A Small Price To Pay For An iPhone 4
June 24, 2011, 3:46 pmApple now has a new slogan for the iPhone. "So awesome, you'll do anybody for one!" Of course, Apple already had a slogan similar to this for their iPad 2 - "So awesome,
Google AdWords "Interests" Graduates
June 24, 2011, 3:16 pmGoogle AdWords has graduated an experimental feature known as "Interests" to mainstream availability. The feature lets advertisers target users by their broader interests, regardless of the context of the current site. The What and How of AdWord.
Mom, You'll Never Believe Who We're With
June 24, 2011, 3:06 pmby Mike Krumboltz Mom! Pick up the phone! In a video that's going viral, two kids attempt to call their mom from the back of President Obama's limousine. The president invites the boy and girl to call somebody from his fancy phone and, like good kids, the pair decides to call their Mom. Alas, nobody's home! The boy and girl leave a message...
Google Lobbying Plus One: Nevada Legalizes Autonomous Cars
June 24, 2011, 3:01 pmIn case you're still looking for futuristic flying cars, you may want to rest your gaze on the state of Nevada, thanks to some lobbying by Google.
Control is the Answer to the Filter Bubble
June 24, 2011, 3:01 pmThe "Filter Bubble" has been a hot topic of discussion this week. This is based on the concept recently discussed in a TED Talk by Eli Pariser,
Opera Founder Jon S. von Tetzchner Resigns Over Differences With Board
June 24, 2011, 2:35 pmIn an email to Opera employees, von Tetzchner said that It has become clear that The Board, Management and I do not share the same values and we do not have the same opinions on how to keep evolving Opera. As a result I have come to an agreement with the Board to end my time at Opera. I feel the Board and Management is more quarterly focused than...
We Interupt This Twitter Stream for an Important Message
June 24, 2011, 2:25 pmOver the past year, Twitter has actively introduced a variety of ad messages into their system. Promoted Tweets and Promoted Trends are the two most popular, but each of those is designed to hang around on the fringes of the main feed. Now, rumor has it, that Twitter is looking to insert ad messages into the Twitter stream. Twitter says it's them...
We Interrupt This Twitter Stream for an Important Message
June 24, 2011, 2:23 pmOver the past year, Twitter has actively introduced a variety of ad messages into their system. Promoted Tweets and Promoted Trends are the two most popular, but each of those is designed to hang around on the fringes of the main feed.
Now, rumor has it, that Twitter is looking to insert ad messages into the Twitter stream. Twitter says it’s...
Google to FTC: These 5 Principles Will Stand Up To Your Scrutiny
June 24, 2011, 1:42 pm"These are the principles that guide us, and we know they'll stand up to scrutiny," Google said today in a post to the Official Google Blog, in response to scrutiny from the U.S. Federal Trade Commission. So it's official now.
Announcing the June 2011 Microsoft Advertising adCenter Upgrade
June 24, 2011, 1:31 pmThe latest Microsoft Advertising adCenter Upgrade includes several improvements that have consistently been requested in the feedback we've received. This upgrade provides easier ways to manage your search and content advertising strategies with adCenter. The changes include improved targeting and enhanced insights. Improved Targeting You can now...
Ron Artest Changes Name, Twitter Erupts
June 24, 2011, 1:20 pmIntroducing Metta World Peace, or, the artist formerly known as Ron Artest. The story of Ron Artest is a long and winding one. A quick glance at a simple "Ron Artest" Google image search reveals as much.
Google to Expand Display Ad Business to 20 Billion+
June 24, 2011, 1:20 pmGoogle may be the big fish of search, mobile, and - well, you get the idea. However, they're still in third place for display advertising. That's apt to change, though, with Google aiming to expand their display ad sector to over $20 billion.
The Real Filter Bubble Debate
June 24, 2011, 1:09 pmGabriel Weinberg of search engine DuckDuckGo addresses the filter bubble and outlines how he believes personal signals should be used, integrated and displayed into search.
Yahoo! Search Trends: 4th of July
June 24, 2011, 1:05 pmThe Fourth falls on a Monday this year, which means a three-day weekend for many. As holiday travel season approaches, prices at the pump have dropped and so have gas-related searches on Yahoo!. Lookups have dropped an average of 44% since May, when prices peaked at the national average $4 per gallon. Could this be a sign that people will be...
New Online Poker Legislation Introduced in the House of Representatives
June 24, 2011, 12:30 pmAre the wheels in motion for a federal overhaul of the online poker business? According to a release from the Safe and Secure Internet Gambling Initiative, some members of the house are looking to regulate the game. Today,
Could Google Suggest Be Used to Send Coded Messages?
June 24, 2011, 12:14 pmGoogle Suggest could be used to transmit secret messages in plain site. That's the message from a stenography specialist at the Warsaw University of Technology. Wojciech Mazurczyk investigates methods by which spies and terrorists might try to sen.
Google Responds To FTC With "You're Looking For What, Exactly?"
June 24, 2011, 12:14 pmIn response to the FTC's letter telling them that the commission is conducting a probe into Google's business, the search giant has put together its first response. As you might expect they are playing it cool. From the official Google blog : At Google, we've always focused on putting the user first. We aim to provide relevant answers as quickly...
Google Responds To FTC With “You’re Looking For What, Exactly?”
June 24, 2011, 12:13 pmIn response to the FTC’s letter telling them that the commission is conducting a probe into Google’s business, the search giant has put together its first response. As you might expect they are playing it cool.
From the official Google blog:
At Google, we’ve always focused on putting the user first. We aim to provide relevant answers as...
The Developing FTC Google Search Antitrust Case
June 24, 2011, 11:59 am"An antitrust case against Google's search division is in process. Google is a practical monopoly, with enough buying power to easily eclipse - or own - would-be competitors - but the size of Google isn't the main concern. Rather.
WebRTC to Bring Real-Time Chatting to Chrome
June 24, 2011, 11:54 amWhen we talk about real-time chat in today's world, we're not just thinking of instant messaging. Rather, the technology of the 2000s has allowed for voice and video chatting that - with delays that measure in the nanoseconds - let people talk as if they were face to face. Google is set to expand the .
GoDaddy May Get Purchased for $2.5 Billion
June 24, 2011, 11:44 amGoDaddy might be transferring ownership soon. The Wall Street Journal is reporting, citing "people familiar with the matter," that private equity firms KKR & Co. and Silver Lake Partners,
The 5-Minute Facebook Page Makeover
June 24, 2011, 11:42 amOver time, a Facebook Page can get stuck in the past and need some revamping to reflect the newest upgrades to Facebook’s layout. Many changes are quietly rolled out and go unnoticed by page admins. Few people keep up with Facebook’s constant evolution in addition to managing the day-to-day activity on the Page.
First World Problems Rap: A Funny Take on One of the Internet's Most Beloved Topics
June 24, 2011, 11:28 amI'm ready to make a declarative statement: One of my favorite things on the interwebs are First World Problems - few trends blend humor with social commentary so perfectly. Of course,
The Science of Social Timing Part 2: Timing & Email Marketing
June 24, 2011, 11:25 amAre certain times better than others for sending your email campaigns? In the second part of this series we’re going to investigate how timing can impact your email marketing. Data suggests that there are distinct windows in which to send emails if you want to achieve the highest open rate and maximize your readership.
First World Problems Rap: A Funny Take on One of the Internet’s Most Beloved Topics
June 24, 2011, 11:13 amI’m ready to make a declarative statement: One of my favorite things on the interwebs are First World Problems – few trends blend humor with social commentary so perfectly. Of course, you don’t need the internet to rip someone when …
Google Scoops Up 5 Creative Awards at Cannes Lions Ad Festival
June 24, 2011, 11:13 amGoogle, a company that has made it's name off search and has famously eschewed brand advertising for over 10 years, have picked up five awards for creative and inventive advertising campaigns. Zach Rodgers, Managing Editor at ClickZ reported from .
The Developing Google Search Antitrust Case
June 24, 2011, 10:58 amAn antitrust case against Google's search division is in process. Google is a practical monopoly, with enough buying power to easily eclipse - or own - would-be competitors - but the size of Google isn't the main concern. Rather,.
Google Extends Ad Targeting Based on Browsing History
June 24, 2011, 10:42 amRemember Google's interest-based advertising? You know, where they serve you ads based on your browsing history, and allow advertisers to behaviorally target users? It's now rolling out on a mass scale after a two-year beta run.
Google Extends Ad Targeting Based on Browsing History. Good or Bad?
June 24, 2011, 10:27 amRemember Google’s interest-based advertising? You know, where they serve you ads based on your browsing history, and allow advertisers to behaviorally target users? It has now rolled out on a mass scale after a two-year beta run. All advertisers can …
The Changing Face of Local Search
June 24, 2011, 10:27 amI remember the first ad buy I ever made. The year was 1996 and I was purchasing a 3"x2" ad in the independent newspaper the Houston Press. I had never bought an ad before and the experience was exciting knowing that my ad would be read by thousands of people who just might purchase the services of my employer, a local ISP in Houston. Now you might...
Google Informs 146 Million Brand Conversations Daily
June 24, 2011, 10:07 amOne of the more difficult-to-track elements of web promotion is how the online world interacts with the offline world. A Google study helps businesses gain insights on how their brand reputation is impacted by their online reputation. The study, titled the "Word of Mouth and the Internet," was sponsored by Google. Among other statistics, the .
Ensure Your Success When Porting Campaigns from Google AdWords to Microsoft adCenter
June 24, 2011, 9:52 amAs Microsoft adCenter fights for more of the limited PPC market share, this also means that more advertisers are beginning to learn the ropes with adCenter. An important part of that learning curve is adapting to and using the adCenter Desktop Too.
Groupon May Expire Sooner Than Expected
June 24, 2011, 9:43 amRD Gupta explains how when looking at the Groupon hyper-growth and plans for greatness, he sees a number of parallels to dot com busts of the past.
What iCloud Is, and What It's Not
June 24, 2011, 9:36 amIn spite of all the hype around Apple's iCloud, there has been some confusion about what it is and what it's not. For starters, the iCloud stores user content on the cloud and pushes it to other devices, such as the iPad. While it's great for storing and sharing documents and images between devices, or syncing information on your devices together,...
Why Microsoft's Facebook Alliance Is a Threat to Google
June 24, 2011, 9:27 amAccording to Dave Williams, the partnership between Microsoft and Facebook could drastically change the way ads are targeted on Facebook, the biggest player in online display. Learn why in this article.
What iCloud Is, and What It’s Not
June 24, 2011, 9:24 amIn spite of all the hype around Apple's iCloud, there has been some confusion about what it is and what it's not. For starters, the iCloud stores user content on the cloud and pushes it to other devices, such as the iPad. While it's great for storing and sharing documents and images between devices, or syncing information on your devices together,...
Social Media Success Varies By Country and Economy
June 24, 2011, 9:21 amDifferent strokes for different folks right? Well, with social media that holds true as a study conducted by Regus shows. eMarketer provides the following chart examining the success in social media levels in a variety of countries What the next chart shows more than anything is not so much about how social media impacts revenue but more so how...
Mac OS X Update Provides Bridge to Lion
June 24, 2011, 8:51 amAt Apple's Worldwide Developers Conference earlier this month, the company demoed Mac OS X Lion, the next version of its flagship Mac operating system. It's set to become available in July,
The ImportXML Guide for Google Docs
June 24, 2011, 8:40 am TweetThe Ultimate Importxml guide has been written to primarily empower SEOs, SEMs and digital professionals across the world to create their own tools. Inspiration, innovation and all around ingenuity can be attributed to the talented engineers at Google for bringing us this invaluable service. Next time you speak to a Googler, show them...
4 SEO Recommendations for More Effective B2B Website Industry Sections
June 24, 2011, 8:35 amThe industry (or markets) section is a common navigational component in many B2B websites. While B2B companies use this section to highlight how their solutions will benefit a particular industry, they often miss an opportunity to fully lever.
LinkedIn Profile Tip - 4 Key Privacy Control Settings To Manage Your Online Reputation
June 24, 2011, 8:35 amIf you are using LinkedIn as part of your online networking and visibility plan, have you reviewed your privacy controls?
Final Cut Pro X Skewered By Conan O'Brien
June 24, 2011, 8:35 amJust a few days into the release of Final Cut Pro X and the reviews are still pouring in. The new editing software has been radically redesigned and the change is causing quite the backlash from the internet community.
Final Cut Pro X Skewered By Conan O’Brien
June 24, 2011, 8:27 amJust a few days into the release of Final Cut Pro X and the reviews are still pouring in. The new editing software has been radically redesigned and the change is causing quite the backlash from the internet community. Many …
LinkedIn Profile Tip – 4 Key Privacy Control Settings To Manage Your Online Reputation
June 24, 2011, 8:19 amIf you are using LinkedIn as part of your online networking and visibility plan, have you reviewed your privacy controls? Very often we join a social network and never take the time to review our online privacy – especially in …
Google Reaches 1 Billion MUV
June 24, 2011, 8:15 amGoogle is more than a search company these days. The variety of other mobile, local, and media-centric sites with expanding popularity show Google as the chef with their finger in every single pie. For many industries, the amount of pie-grabbing is truly intense. More than half of the search market share pie, for example, is .
Twitter To Start Placing Paid Tweets In Organic Stream
June 24, 2011, 7:20 amTwitter is looking at introducing advertisements among the short messages that users see in the most active part of the social networking service, according to people with direct knowledge of its plans.
The Value of an In-House SEO
June 24, 2011, 7:00 amImagine quitting your job because no one values you as an in-house SEO or feeling mentally deserted. That was what one reader posted in response to my last column, which discussed “3 Ways to Loop SEO Into an Enterprise Agenda,” mainly ...
Google's Schmidt Predictably Bullish on NFC Tap and Pay
June 24, 2011, 6:59 amIt's not surprise that a Google executive would be pounding the tablet for tap-and-pay mobile payment solutions powered by near field communications. The company one month ago introduced its Google Wallet NFC mobile payment solution, which is expected to go live in New York and San Francisco soon. Yesterday, Google said it was testing NFC-based...
Give Up, Let Go, and Love Your Brand - Cannes Lions 2011
June 24, 2011, 5:18 amJim Farley, Group Vice President of Marketing, Sales, and Service at Ford, has partnered with WPP to bring their brand story to life with consumers by doing three things giving up, letting go, and loving it. Give Up: Give your brand to your customers. You might as well because they are already doing it. You can still be responsible for and even...
Gender Relevance- Thinking Paradigm Shifts at Cannes Lions 2011
June 24, 2011, 2:30 amSo if they paid creative directors $900,000 per year I think you would get more woman being creative directors in the ad industry, said Martha Stewart at the Women in Creativity session I was able to attend at Cannes Lions 2011 . Now of course such ideological bombast is partly true but certainly does not paint the entire picture of why we have...
B2C Content Should Focus On Helping the Consumer
June 24, 2011, 1:03 amContent marketing is an undeniably important aspect of online marketing for every business, regardless of industry. Both niche and broad industry companies can use content marketing to help promote themselves as industry experts, build their online brand presence, better connect with consumers and more. Most B2C content can be broken down into two...
How Google's Panda Update Changed SEO Best Practices Forever - Whiteboard Friday
June 24, 2011, 12:27 amPosted by Aaron Wheeler It's here! Google has released Panda update 2.2 , just as Matt Cutts said they would at SMX Advanced here in Seattle a couple of weeks ago. This time around, Google has - among other things - improved their ability to detect scraper sites and banish them from the SERPs. Of course, the Panda updates are changes to Google's...
Turning Traffic Into Customers
June 24, 2011, 12:22 amWhy do we try to rank sites high in the search results? Obviously, SEO is a traffic acquisition strategy. We seek to direct audiences who are interested in our products, services or ideas to our sites, rather than those of our competitors. We expend time and energy getting a site to rank a few places higher, or for a wider range of keywords, but...
Two Ads on One Panorama Control (XAML)
June 23, 2011, 9:09 pmThis is a follow up to an earlier blog post of mine where I asked "can you have two different types of ads in one app?" The short answer is yes, you can have different ad units displaying different ads in your Windows Phone app. In fact, it can be done by adding two lines in MainPage.xaml - one for each ad. To demonstrate this feature to...
Getting Started with Automated Rules
June 23, 2011, 5:06 pmEarlier this year, we launched Automated Rules , a feature that lets you save time by scheduling automatic changes to your account based on criteria that you specify. Since then, tens of thousands of advertisers have created rules to manage their accounts more effectively and even deploy more advanced strategies. Whether you're new to Automated...
A Real Fake-Out
June 23, 2011, 4:56 pmby Mike Krumboltz Think some pop stars are just a little too perfect? You were right to be suspicious. Aimi Eguchi, the newest member of Japan's pop group AKB 48, has been revealed to be entirely computer generated . News that the entertainer is just a composite of the other members of AKB 48 spurred no small amount of searches on the Web. Online...
Newegg Leverages the Power of Now
June 23, 2011, 4:36 pmIf you need a RAIDMAX Blackstorm ATX-615WU Black Steel / Plastic ATX Mid Tower Computer Case, have I got a deal for you. Here's the thing though, you have to buy it now and I mean now. Once they're sold out, it's over. I'm not talking 24 hours, I'm talking about in the next hour and you don't want to miss out, so buy now. Now " is a powerful thing...
Chris Brown Responds To Gay Slur Controversy on Twitter
June 23, 2011, 4:36 pmChris Brown, no stranger to controversy, finds himself amid another one today. Yesterday, TMZ caught Brown calling a TMZ cameraman "gay" after they caught him avoiding a parking ticket in Los Angeles.
Michelle Obama Exercises Too
June 23, 2011, 4:25 pmby Mike Krumboltz First lady Michelle Obama is visiting South Africa with daughters Sasha and Malia and her niece and nephew. On Thursday, the group had planned on visiting an island where Nelson Mandela was imprisoned for 27 years. Those plans had to be scrapped due to foul weather. But the first lady, never one to just veg out, didn't let the...
Senate Antitrust Subcommittee Wants to Question Larry Page or Eric Schmidt
June 23, 2011, 4:05 pmAs earlier reported, the FTC is said to be planning a broad antitrust investigation into Google's business practices, and according to the Wall Street Journal, they're getting ready to serve Google with subpoenas,
Facebook Adds Netflix CEO Reed Hastings to Board of Directors
June 23, 2011, 3:50 pmToday, Facebook announced the addition of Netflix Chairman and CEO Reed Hastings to its Board of Directors. The announcement is quite interesting, considering rumors of Facebook getting ready to launch a music product,
Churchill Downs Tornado Damages Stables, Frees Horses
June 23, 2011, 3:28 pmLast night Louisville, Kentucky was the latest city to make tornado news, as a series of storms hit Kentucky Derby site Churchill Downs. Although the tornado damaged buildings and threw debris around the track, nobody was reported injured as a …
Inspiration for "The Departed" Movie Moves the Web
June 23, 2011, 3:24 pmby Claudine Zap Call it " The Departed " II: The real-life mob boss James "Whitey" Bulger , portrayed in the Boston crime drama by Jack Nicholson , was finally arrested . News of the fugitive's capture immediately sent searches on the Martin Scorsese film soaring on the Web. Here, a look at the real-life Irish crime boss whose activity inspired...
Concrete Details on Google Music (Beta)
June 23, 2011, 3:19 pmAfter months of anticipation and weeks of dedicated waiting, I've received an invite to the Google Music (Beta). Here are a few concrete details I've picked up in my early-phase exploration. The "How" of Google Music As expected, Google Mus.
Why SEO Disgusts Me
June 23, 2011, 3:19 pmBefore my SEO friends get their panties in a wad over today's headline, let me emphasize that I understand the practical value and wisdom of basic Search Engine Optimization practices.
Twitter Mulling Entry Into Deals Space?
June 23, 2011, 3:04 pmTwitter is reportedly looking into some new types of advertising. The Financial Times cites "people with direct knowledge of its plans" as saying that Twitter is looking at some bold new options.
AT&T, Comcast Preparing For Stricter Anti-Piracy Measures
June 23, 2011, 2:49 pmTop Internet Service Providers and media groups are very close to a deal that would amount to one of the most serious anti-piracy measures to date. According to multiple sources,
Play Blekko's New "3 Engine Monte" Game
June 23, 2011, 2:29 pmBlekko, the world's favorite upstart search engine, has made some major recent updates. One fun extra included is called "3 Engine Monte." The feature invites users to choose their favorite SERP in a blind pick between Bing, Google, and Blekko. .
'Cars 2:' Too Much Mater?
June 23, 2011, 2:03 pmby Mike Krumboltz Planning on seeing " Cars 2 " this weekend? We hope you like Larry the Cable Guy (real name: Daniel Whitney). Unlike in the first flick, where Lightning McQueen (voiced by Owen Wilson) was the unquestioned star of the show, "Cars 2" thrusts Mater into the spotlight . Not everybody agrees that this was a good call. It wouldn't be...
Hulu Plus on Android Now a Reality
June 23, 2011, 1:43 pmHulu Plus has made its way to Android, which could be key in its competition with other players like Netflix, who also recently launched Android support. Like Netflix, however, Android support doesn't mean availability for all Android devices.
Google: One Billion Served
June 23, 2011, 1:43 pmIn May, Google became the first web property to have one billion unique visitors. According to comScore, Microsoft clocked around 905 million visitors, and Facebook.com had 713.6 million visitors. McDonalds is still the reigning champ! Can you even imagine a billion of anything? It looks like this in numbers: 1,000,000,000. Outside of North...
Blekko Unmasks New Search Results With "Zorro" Update
June 23, 2011, 1:28 pmBlekko, the hard-line anti-spam search site, has revamped their search results page format both on the front- and back-end. Known as "Zorro," the update changes numerous visual elements, removes clutter, and adds automatic support for over a thous.
Crutchfiled: An Attribution Nightmare
June 23, 2011, 1:12 pmInteresting and thought provoking attribution scenario that commonly plays out for ecommerce websites with many points of contact.
10000 Year Clock Gets Funding From Amazon's Jeff Bezos
June 23, 2011, 12:22 pmAmazon CEO Jeff Bezos is throwing some of his capital behind an ambitious project that has been decades in the making. $42 million to be exact.
Google Hits the Billion Monthly Unique Visitors Mark
June 23, 2011, 12:22 pmRoughly one in seven people around the world visit Google monthly. How do we know? Google has just become the first company to break the billion visitor mark for the monthly unique visitor (MUV) metric. Google's Growth and Billion-User Base De.
New Domain Extensions Allowed, Likely to Help Search Engines
June 23, 2011, 12:17 pmWe're all fairly familiar with the domain name extensions (also known as the TLD, or top-level domain) of today's web. The "traditional" version is .com, or in rare cases .org or .gov. However, a number of new extensions have also made their way onto the internet. These include the .mobi, .info, .biz, and .me. While .
Google Facing FTC Antitrust Probe
June 23, 2011, 12:15 pmAccording to a published report in the Wall Street Journal, Google is getting some unwanted attention from the three lettered agency that may actually be worse than the IRS: the FTC.
The WSJ reports:
The U.S. Federal Trade Commission is poised to serve Google Inc. with civil subpoenas, according to people familiar with the matter, signaling the...
10000 Year Clock Gets Funding From Amazon’s Jeff Bezos
June 23, 2011, 12:12 pmAmazon CEO Jeff Bezos is throwing some of his capital behind an ambitious project that has been decades in the making. $42 million to be exact. A team of scientists and engineers is currently working on giant clock that will …
Erin Andrews Is Still Pissed About That Leaked Internet Video
June 23, 2011, 11:37 amNote to people trying to be funny and/or cute at someone else's expense: Sometimes, the sensitivity of things never goes away. Just ask Erin Andrews. In case you aren't aware,
Report: FTC Ready to Serve Google Subpoenas
June 23, 2011, 11:24 amMutterings of a a broad antitrust investigation of Google by the U.S. Federal Trade Commission (FTC) have been heard for a few months now, and there is still nothing official yet. Neither the FTC nor Google has commented on this. …
Facebook Fans Worth 20 Yearly Site Visits, $136 A Piece?
June 23, 2011, 11:06 amWhat is a Facebook fan worth? It's a question that many have attempted to answer. These answers are often greatly debated. Can you place a set value on a Facebook fan? The latest attempt comes from Experian Hitwise.
Football Cops: The Manning Brothers Fight Crime With Tight Spirals
June 23, 2011, 11:06 amIt looks like the NFL lockout has forced the Manning brothers to seek other employment. In an advertising campaign for DirecTV,
Share the Likes: Celebrate Your Trusted Friends with Bing and Win
June 23, 2011, 10:56 amWhen it comes to making decisions, youve always trusted your friends to steer you in the right direction. Now were making it easy to bring your Facebook friends with you while youre using Bing . Whether its helping you decide where to eat or what not to wear, your trusted friends are always there to help you out. To help you celebrate your...
How OpenFeint Hopes to Change the Mobile Gaming Industry
June 23, 2011, 10:51 amThe popularity of social gaming platforms, especially on mobile devices, has contributed largely to the gaming industry's recent explosion. It's clear that many consumers are obsessed with games such as Farmville, Mafia Wars, and Angry Birds. Even with this growth, one can't help but wonder if these games will stick around for the long-term.
Webinar: Implementing the +1 Button
June 23, 2011, 10:51 amA few weeks ago, we launched the +1 button for your site , which can help your site stand out by making it easy for visitors to recommend your pages on Google search. As a result, the +1 button could bring more, better-qualified traffic from your search results and ads. But how do you make sure this experience is user friendly? Where should you...
Facebook Display Ads on the Rise, May Overcome Yahoo!
June 23, 2011, 10:46 amYou know those advertisements on the side of every single page on the internet? As long as it's not text (in other words, it's some media-based format like image, video, or interactive flash snippet), that's called a "display advertisement." While Google has been the leader in web ads overall, basing their revenue stream on text .
Coca-Cola Shares Its Liquid and Linked Strategy at Cannes Lions 2011
June 23, 2011, 10:05 amBy Tom Brunner Coca-Cola brought their leaders in creativity to the stage to talk about the Liquid and Linked Mystique: Jonathan Mildenhall, VP Global Advertising Strategy and Creative Excellence, Pio Schunker, Senior VP Integrated Marketing Content, and Ivan Pollard, VP Global Connections. Liquid and Linked as they explained, is a strategic...
Looking For A Job? Check Out The MP Internet Marketing Job Board Today!
June 23, 2011, 9:50 amThe Internet marketing and social media space is about opportunity. As marketing transforms itself from the traditional model to the online space that opportunity keeps growing.
Are you looking to take advantage of this unprecedented market in an otherwise difficult job market? If yes, be sure to check out our Internet marketing and social media...
Technology and its Transformation of Creativity - Cannes Lions 2011
June 23, 2011, 9:49 amA very interesting panel gave their opinion today in Cannes at the McCann Worldgroup & MRM Worldwide session on which next technologies will have the biggest impact on peoples lives and how these will inform and shape their experiences and enable them to shape their own. Nick Brien, Chairman, Chief Executive Officer - McCann Worldgroup was leading...
Pottermore: Harry Potter's World Goes Interactive
June 23, 2011, 9:29 amAlthough the wait is not quite over, we now have a clearer picture as to what JK Rowling's new Pottermore site is going to look like. The plans for the site were announced via online scavenger hunt last week,
Most Popular Flickr Camera Is The iPhone 4
June 23, 2011, 9:29 amFlickr, like any good site that relies on user uploads to exist, keeps track of what technology is being used by its members, especially cameras.
Pottermore: Harry Potter’s World Goes Interactive
June 23, 2011, 9:25 amAlthough the wait is not quite over, we now have a clearer picture as to what JK Rowling’s new Pottermore site is going to look like. The plans for the site were announced via online scavenger hunt last week, and …
comScore Introduces Device Essentials⢠for Measuring Digital Traffic from All Devices, Enabling Optimization of Marketing Strategies and Customer Experience
June 23, 2011, 9:24 amcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of Device Essentialsâ¢, a new service reporting on digital traffic by device, which includes computers and other devices, defined as mobile phones, tablets, music players, e-readers, gaming devices, and other web-enabled devices. Based on...
Blog Posts to Read for June 23, 2011
June 23, 2011, 9:19 amBelow you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! How to get employees involved in social media: focus on ideas Many marketers involved in social media management struggle to get...
7 Social SEO Questions Public Relations Pros Need the Answers To
June 23, 2011, 9:19 amIn the course of providing expertise and advice, I've really come to believe that it's more important now than ever for Public Relations professionals to accelerate their knowledge of SEO and Social Media. The storytelling business is a competitive one and great messaging isn't realized until it connects with influencers and those in a position to...
Performance Based SEO: Innovative Pricing or Russian Roulette for Backlinks?
June 23, 2011, 9:14 amWhen the CEO of a startup web hosting company was searching for SEO help and discovered a company who charges only after his site achieved rankings, he said, "you know the decision was honestly fairly simple." Pay-for-rankings, also .
Winklevoss Twins Give Up, Will Not File With Supreme Court
June 23, 2011, 9:14 amWell, folks, our national nightmare may be over. Cameron and Tyler Winklevoss, aka The Winkelvii, have decided to take the money and run. "After careful consideration," they said in a filing yesterday,
Do searchers like your content?
June 23, 2011, 9:13 amby Mike Moran
Perhaps you don't care whether searchers like your content. I mean, what you really care about is whether the search engines like your content, right? Or whether a searcher will choose your search result because it is relevant. Or whether they will buy from you. Your content doesn't really need to be likable, does it? If you can...
Google Study Shows Search Credibility Higher Than Social Media's
June 23, 2011, 8:59 amMan, I nearly fell on the floor when a study conducted by Google found that in the area of word of mouth, search has more credibility AND is more likely to lead to purchase over social media. Really? The search giant doing a study with that kind kind of result?! Who woulda thunk?! All kidding aside, though, the study conducted by Google and the...
Foursquare and American Express Launch Specials for Cardholders
June 23, 2011, 8:59 amBack in March, just before SXSW, Foursquare announced a partnership with American Express that would see card users getting discounts, by checking in at stores, restaurants, etc. They began testing in Austin,
Interview: Kyle James, Owner of Rather Be Shopping
June 23, 2011, 8:38 amI couple of weeks ago I felt so inspired by a few successful entrepreneuship stories that I shared them as a guest post 5 Hugely Successful Self-Made Web Entrepreneurs to Get Inspired . I am now lucky enough to feature one of those entrepreneurs here: Kyle James. Enjoy! 1. Kyle, please tell us a few words about yourself. What has brought you into...
Google Study Shows Search Credibility Higher Than Social Media’s
June 23, 2011, 8:36 amMan, I nearly fell on the floor when a study conducted by Google found that in the area of word of mouth, search has more credibility AND is more likely to lead to purchase over social media. Really? The search giant doing a study with that kind kind of result?! Who woulda thunk?!
All kidding aside, though, the study conducted by Google and the...
Quick Guide to the Layman's 30-Minute SEM Audit
June 23, 2011, 8:08 amThe AdWords nerd-dom is just like any other on the web: it runs deep. I wanted to draw up a quick checklist of things to look for when you have limited time - a "layman's 30-minute SEM audit," if you will. While this particular audit I've laid out below is pretty rudimentary if you're an AdWords ninja, business owners who don't focus on AdWords as...
Should Google Have Bought Sun?
June 23, 2011, 8:03 amSun Microsystems is now a part of Oracle, but they could have been a part of Google instead. Google once had the opportunity to buy the company for $7.4 billion. While that figure may sound absurd, the trends of technology since have made Sun's products - especially Java - seem well worth the price. Better .
F.T.C. To Serve Google Inc. With Civil Subpoenas
June 23, 2011, 7:48 amThe new FTC investigation, by contrast, will examine fundamental issues relating to Google's core search-advertising business, which still accounts for the majority of its revenue. Those issues include whether Google, which accounts for around two-thirds of Internet searches in the U.S. and more abroad, unfairly channels users to its own growing...
Shift To Mobile Moves Local Further Into Spotlight
June 23, 2011, 7:41 amIt only makes sense, right? Mobile devices and the usage of them are more geared toward an experience that answers the user’s need of finding something to do, eat or whatever right now. It’s the right now part that makes local more important than ever. As a result the push in the mobile space will have a lot less to do with national campaigns...
Time to Turbo-Charge Your Twitter Strategy: Why & How
June 23, 2011, 7:07 amWe all know Facebook commands the attention and inspiration behind most social network headlines. Twitter may merit more attention from time to time, but we can only focus on so much - and we accept the light blue as quietly lingering in the.
Link Buying: The Dilemma of Reporting A Competitor
June 23, 2011, 6:50 amShould you report someone buying links, or should you just focus on your own promotion? And, is it really a shady practice or just good honest advertising? (-Subscription required)
Google Executives Face Senate Subpoenas Over Business Operations
June 23, 2011, 6:49 amIn a letter dated June 10, the Democratic chairman and leading Republican on the antitrust subcommittee asked Google to provide one of the company's two senior executives before Congress's August recess.The subcommittee would 'strongly prefer' Page or Schmidt at the proceeding, 'which will address fundamental questions of business operations...
Google Hit Again In Russia As Yandex & Rambler Announce Partnership
June 23, 2011, 6:42 amRussian search engine Yandex isn't resting on its laurels following its successful IPO last month but continuing to consolidate its leading position in the Russian market through a collaboration with fellow Russian engine Rambler. From 23rd June, Rambler will be using Yandex to power its search results, as well as joining the Yandex.Direct ad...
The myth of doing what you love
June 23, 2011, 6:17 amYou see the perky blog post titles everywhere. "If you do what you love, the money will follow." "If you're on the right path, you can easily clear six figures this year." "Roadblocks are the Universe's way of telling you that you're on the wrong path." The message? If you "do what you love," everything else will fall into place. Every day will be...
FREE SEO and Social Media Webinar
June 23, 2011, 5:51 amLive FREE SEO Webinar: Learn How to Really Boost Your SEO Results Using Social Media Are you still struggling to align your Social Media and SEO campaigns? Evolving social media marketing & search engine optimization opportunities make it harder to balance both while boosting your results. Spend an invaluable hour with Nick Stamoulis, CEO of Brick...
The Tests You Want or the Tests You Need?
June 23, 2011, 5:16 amHere's a fairly common scenario in the conversion rate optimization business: Someone in the company has a big marketing idea they want to test on the company website, or a strong hunch that a particular online merchandising strategy will pay big .
News International and PayPal Team Up to Make Online Content Purchases Easier for Consumers
June 23, 2011, 3:55 amSince becoming available earlier this year, PayPal for Digital Goods has been adopted by a variety of businesses seeking flexibility in monetizing their digital content. The latest is News International, which has added PayPal as a way to pay for access to online content from The Times and The Sunday Times. Loyal Times readers will be .
Facebook Power Editor: Still a Work in Progress?
June 23, 2011, 3:29 amLast week I was busy upgrading our Facebook advertising account from 'personal' to 'business', which turned out to be quite an arduous task. To be honest, there aren't many differences in terms of features, but you do get access to a Facebook representative and you can also apply for credit, which is certainly a better deal than making daily...
MOZ.org Acquired by SEOmoz?
June 23, 2011, 2:39 amThe cherry 3 letter domain Moz.org was recently sold and was apparently acquired by noted SEO related tech firm SEOmoz.
Foursquare Plans Check-in Discount Scheme With Amex
June 23, 2011, 1:58 amFoursquare plans to introduce its largest partnership to date: a national deal with American Express to offer discounts to cardholders when they check in on their cellphone at certain shops and restaurants.
Video: Audience Targeting: Make it Work for You
June 23, 2011, 1:32 amOn May 27 th , Jason Scott, GM of Microsoft Advertising Asia, welcomed an auditorium of customers to a regional event held to engage agency professionals & marketers on one of the hottest topics in the marketplace. The event's content included a look at the Audience Targeting landscape, the challenges, the solutions, future vision for Asia, and...
Fake Security Software Ring Shut Down
June 23, 2011, 1:25 amA gang that made more than $72m (45m) peddling fake security software has been shut down in a series of raids.Co-ordinated by the FBI, the raids were carried out in the US, UK and six other countries.
Keyword Research Methodology
June 23, 2011, 1:17 amAny good SEO company or consultant is going to tell you that keyword research may be one of the most important things you do for your SEO. The keywords you target will directly affect what searches you rank for and what kind of traffic will be directed to your site. Failing to include the right keywords means missing out on potential traffic. Here...
Foursquare Hits 10 Million Users: Yeah, That's 1,000% Annual Growth
June 23, 2011, 12:57 amFoursquare, the geolocation social network that started the whole "check-in" ball rolling, has hit 10 million users. To commemorate, they've released a very interesting infographic. Highlights of Foursquare's Two-Year Journey To celebrate reac.
The Wikipedia Model
June 23, 2011, 12:26 amPosted by russvirante This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. As an SEO agency, Virante has always prided itself in having research-based answers to the questions...
Winklevoss Twins Row Away From Facebook Suit
June 23, 2011, 12:06 amThe Winklevosses and their partner Divya Narendra dropped their legal dispute against Facebook and Mark Zuckerberg, deciding not to continue their Supreme Court action for more than the $65 million plus already awarded to them. Their lawsuit was a.
Google TV 2.0 Flavored with Android 3.1 "Honeycomb"
June 22, 2011, 11:21 pmGeek.com got a nice little scoop for Google TV fans: images of next version of Google TV, running Google's Android 3.1 flavor of "Honeycomb." Google TV fans - it's time to get excited, but first a little perspective helps. I just upgraded my Google I/O edition Samsung Galaxy Tab 10.1 to Honeycomb 3.1 yesterday and am just beginning to appreciate...
How User Data May Reorder Search Rankings
June 22, 2011, 10:51 pmFollow @justinrbriggs Over the last several months, I’ve seen a site take a series of hits in traffic that I feel is the result of increased usage of user data to reorder search results. What I’ve seen is that the homepage and high quality content continues to increase in rankings on highly competitive terms (#2 for industry head...
Is Yahoo Seeking a New CEO?
June 22, 2011, 9:14 pmCarol Bartz was named the Yahoo! CEO in 2009. She has been a major part of efforts to change the company's floundering position, and her voice was likely among the strongest in the decision to partner with Microsoft and sunset a number of less-than-profitable Yahoo! products. But Carol Bartz, according to recent information, may be seeing her own...
Hostage Drama Unfolds On Facebook
June 22, 2011, 8:59 pmA woman in Utah was held hostage for 16 hours by a gunman who kept posting to Facebook and even posted photos of the two of them he took with his camera phone. His Facebook page become a popular stop for friends and family, as well as other people.
Google: The First Company to Hit One Billion Monthly Unique Visitors
June 22, 2011, 8:59 pmWhile the world of web technology is far more about loyalty, revenue, and a few other less-than-easy to track metrics, Google has nevertheless earned some bonus points for being the first in one easily tracked category: monthly unique visitors (or MUVs). While Facebook has been growing rapidly, with a 30% growth rate in the last twelve months that...
Study Shows Google Directly Informs 15.4% of Brand Conversations
June 22, 2011, 8:44 pmAccording to a study sponsored by Google and run by Keller Fay, Google is directly involved as an informational resource in 15.4% of all conversations about a brand. That equates to 146 million brand conversations daily. The Study's Details The Keller Fay study, titled the "Word of Mouth and the Internet" study, surveyed a group of 3,000...
Google to Integrate Real-Time Chat with Chrome
June 22, 2011, 8:14 pmFans of Gmail likely know that the service allows for simple video chatting directly in your browser. While the Gmail-based video and voice chat isn't seen as a strong competitor with industry leaders like Skype, the technology being used demonstrates some capabilities - and implied possibilities - for Google. It seems those possibilities are now...
Google Docs Integrates More Deeply with Office & Box.net
June 22, 2011, 7:59 pmFor a cloud-based service like Google Docs, one of the major challenges is integrates fully and effectively with the popularity productivity mechanisms already in place. While Google does offer the advantage of innovative cloud storage and document creation options, that advantage is likely to vanish in the near future thanks to Office 365. Likely...
Have you got what it takes to be the first Digital Zenses Master?
June 22, 2011, 6:13 pmWere inviting Asias marketing professionals to check their Digital ZENSES in a championship bout, with fantastic prizes to be won! You can find out more by viewing my v-log here.
Link Building Competitor Analysis - Tutorial Video
June 22, 2011, 5:32 pmLearn how to create a list of links that are benefiting your competitors so you can obtain them as well. This competitor analysis tutorial focuses on the incoming links portion of offsite SEO competitor analysis. Taught by search engine optimization (SEO) industry veteran Ross Dunn (of WebmasterRadio.FM's SEO 101 Radio Show ) this tutorial will...
Two by Two: a Real-Life Noah's Ark
June 22, 2011, 5:12 pmby Mike Krumboltz An hour outside of Amsterdam in Dordrecht, Netherlands, a ship is under construction. But this ain't your typical sailboat, bub. Johan Huibers is building a full-scale replica of Noah's ark. Yes, that Noah's ark. And Johan, an expert builder, isn't skimping on the details. The ship, which he's been constructing for the past three...
Kinect Development and Latest Features-Cannes Lions 2011
June 22, 2011, 5:02 pmKudo Tsunoda, General Manager for Xbox Kinect, took the audience at the Cannes Lions festival on a journey the path his team took to launch Kinect. Originally, Xbox started off as a powerful gaming console for the 18-35 year old male, and Kudo and his team were asked to come up with a concept that would expand the audience, make Xbox more...
Quality Score and a Simplified Daily Budget Option in the Latest adCenter Desktop Beta Release
June 22, 2011, 4:57 pmIn addition to the improvements that were released in April , new updates have just rolled out in the latest adCenter Desktop Beta release. With this upgrade to version 7.8, the following additional functionality will be available: Quality Score . You can now view Quality Score data from adCenter Desktop Beta. You can also create advanced...
Utah Man Posts Police Standoff Play-by-Play on Facebook
June 22, 2011, 4:47 pmDon't let a pesky standoff with the police keep you from social media - Jason Valdez didn't. The 36-year-old man from Salt Lake City,
LinkNotify for iPhone Lets You Control How Facebook Links Are Filtered
June 22, 2011, 4:32 pmI posted about LinkNotify when it was first launched, earlier this year. Now, the iPhone app has launched (available in the App Store), making the experience even better for mobile consumption.
LSU Coach Les Miles Makes For Great Web Content
June 22, 2011, 4:16 pmSome sports figures transcend their chosen profession and become larger-than-life figures. While such elevations are normally saved for the athlete, every so often a coach joins the fraternity; although, in the case of Les Miles, it's something different.
Google +1 Counts Appearing in Search Results
June 22, 2011, 4:01 pmIn what seems to be an attempt to further push its new Google +1 button, Google is beginning to show the number of +1's sites have received in the search results, whether or not you're logged in to a Google account and regardless of which browser .
An International Look at Mobile Advertising
June 22, 2011, 3:46 pmThe Microsoft Mobile Advertising Consumer & Insight Study is a new series of reports that compares mobile ad insights and responses across three different countries, US, UK and France. The study notes that people in all three countries spend around 10 hours a week using their mobile phones for something other than calling or texting. They then...
Keywords and Content Marketing
June 22, 2011, 3:46 pmI recently had an interesting discussion with Ron Jones who is writing a book specifically on using keywords for online marketing called "Keyword Intelligence".
Pay Per Click (PPC) for SMB Part 7: How to Find Keywords
June 22, 2011, 3:21 pm Last week Kate filled you in on How to Set up a New Microsoft Advertising adCenter Account . Now that's done I'm guessing you want to find some keywords to go in it, so I'm going to talk you through a few different ways of how to do that' Finding Keywords via the AdCenter Desktop Tool First up, open your adCenter desktop tool (download here if...
Tobey Maguire, Poker Star, Sued Over Illegal Game
June 22, 2011, 3:19 pmIt seems as though there may be two morals to this story: First, when you play for high stakes, make sure you know where your play-partners got their “stakes.” And secondly, just don’t play poker with Tobey Maguire – he’s …
Does Final Cut Pro X Satisfy?
June 22, 2011, 3:16 pmApple released the updated Final Cut Pro yesterday, and like normal, whenever does anything of note, it's big news. In case you're unaware, Final Cut Pro is a movie-editing software suite,
Amazon Tablet to Rival iPad? If Rumor is Accurate.
June 22, 2011, 3:16 pmWe've been covering the latest iPhone and iPad rumors, so it seems only fair we give mention to the latest rumors surrounding a possible foray into the tablet space by online retail giant Amazon.
George Clooney's Ex Moves the Web
June 22, 2011, 2:50 pmby Claudine Zap Ciao, Elisabetta Canalis . The Italian beauty and George Clooney have said their relationship is finito . But we're sure plenty of guys are hoping this is not the last they hear (or see) of the stunning Italian star. Word of the breakup caused scorching hot searches on Yahoo! for " Elisabetta Canalis " " Elisabetta Canalis images...
10 Big Brand Lessons From The Corporate Social Media Summit
June 22, 2011, 2:45 pmYesterday I spent the day at the Corporate Social Media Summit, a big gathering of some of the best minds in leading social media efforts on behalf of large corporate brands.
There's a perfect ad for everyone
June 22, 2011, 2:45 pmOn Thursday, June 9th, Neal Mohan, Google's VP of Display Advertising, delivered a keynote at the Interactive Advertising Bureau's Innovation Days @ Internet Week. The talk is entitled "There's a perfect ad for everyone," and during it Neal made six predictions about how display advertising will change for the better by 2015. You can view the...
Heiress Files for Bankruptcy
June 22, 2011, 2:15 pmby Mike Krumboltz Patricia Kluge was once known as " the wealthiest divorcee in history ." Those days are over. Kluge, who was at one time married to the late billionaire Paul Kluge, recently filed for bankruptcy protection , citing debts somewhere between $10 million and $50 million and assets between $1 million and $10 million. News of Kluge's...
Google Goggles Gets Copy/Paste, Map View for Search History
June 22, 2011, 2:09 pmToday, Google announced some new features for its Google Goggles product, the mobile search app, which lets you search by snapping a picture. There is a new map view of your search history,
Ryan Dunn Drunk at Time of Crash, Say Police
June 22, 2011, 2:09 pmIt looks like the speculation is over surrounding whether or not alcohol played a major part in the Monday morning death of Jackass star Ryan Dunn. The answer, according to West Goshen Police Chief Michael Carroll is a resounding "yes.
Agency vs In-House vs Freelance SEO: The Endless Debate (starring Mr. Men)
June 22, 2011, 2:09 pmPosted by iPullRank This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. So you want a career in SEO? Or maybe you already have an SEO role and it's time for a change. Well,
LulzSec Versus TeaMp0isoN: When Hackers Attack Hackers
June 22, 2011, 1:54 pmNot everyone in the hacker community smiles upon the shenanigans of LulzSec, the hacker group du-jour of the moment. Seriously, just check out Google News. Right now, LulzSec is a mainstay, and while this publication is adding to it,
Discussion: How Much Do You Teach Your Kids About SEO/Social Media?
June 22, 2011, 1:30 pmFor a lot of kids, social media is just for fun - a way to chat with friends, share links or funny pictures on Facebook and so forth. Then there are teenagers that have already used social media and SEO to create and sell start-up websites/businesses for LARGE sums of money. In our "Discussion of the Week," we want to know how much effort do you...
Is Your Business Ready for a Groupon?
June 22, 2011, 1:24 pmIf you havent been to HPs 367 Addison Avenue Blog , its a great resource for small-to-medium business owners with helpful tips, tricks and advice to help bring your business to the next level. Melissa Zieger, the editor at 367 Addison, has been kind enough to share some of her content with us; some of it will be cross-posted here from time to...
New Study: Only 7.5 Percent of Fans See Your Facebook Page Posts
June 22, 2011, 1:19 pmOn average, 7.9% of Facebook fans see fan page updates on a daily basis. When you look specifically at Facebook pages with over a million fans, the number drops to 2.79%. Wow, that's depressing. And just yesterday we were telling you how Facebook is booming and moms follow lots of brand pages and they're being influenced to buy. So how can that...
Google Tops A Billion Unique Monthly Visitors
June 22, 2011, 1:19 pmI think it's safe to say that Google's an Internet giant now. Google sites have surpassed 1 billion unique monthly visitors, based on comScore data for May. Take that, Facebook. Actually, take that, Microsoft. They're number 2, followed by Facebook,
How Guest Blogging Can Send Your Brand and Reputation Straight to Hell
June 22, 2011, 1:03 pmNice post about how the popularity (and possible abuse) of guest blogging could lead us straight to its demise, causing loss of brand and personal confidence along the way.
DuckDuckGo: Ditch Google, Bing for Unfiltered Search
June 22, 2011, 1:00 pmDuckDuckGo, a small-time search engine, focuses its promotions on showing ways it's (supposedly) better than Google. The current message?: DuckDuckGo lets you escape Google's and Bing's filter bubble!
What Is the "Filter Bubble"?
The concep...
May 2011 Online Video Rankings: Nielsen, comScore Agree to Disagree
June 22, 2011, 12:28 pmThe latest video ranking data for May 2011 is now available and about the only thing that any of the market research firms seem to agree upon is that online video and YouTube are bigger than a breadbox. For example, Nielsen reports that there we.
Is Your Business Antisocial?
June 22, 2011, 12:28 pmI ask with sincerity, is your business antisocial? Take a moment before you respond. I understand you may have Facebook and Twitter presences. Your business may broadcast on YouTube. Perhaps your executives are blogging.
Britney Spears' New Video "I Wanna Go" Pays Homage to Half Baked
June 22, 2011, 12:28 pmIt's Britney, bitch. And she's tired of your f*cking questions. At least that's the message in her brand her video for the song "I Wanna Go" from her Femme Fatale album.
Britney Spears’ New Video “I Wanna Go” Pays Homage to Half Baked
June 22, 2011, 12:15 pmIt’s Britney, bitch. And she’s tired of your f*cking questions. At least that’s the message in her brand her video for the song “I Wanna Go” from her Femme Fatale album. The video begins with Britney at a press conference …
Google Street View Halted in Bangalore
June 22, 2011, 11:58 amJust a few brief weeks after Google Street View cars started driving on the streets of Bangalore, India, Google has halted its efforts. It's been confirmed that this is the result of an official notice from the Bangalore Chief of Police. Accordi.
Keanu Reeves Pens Melancholy Picture Book, Denies Sad Keanu Meme Influence
June 22, 2011, 11:38 amA new "grown-up's picture book" authored by Keanu Reeves seems to take inspiration from or at least capitalize on one of the most enduring internet memes of all time, Sad Keanu (Keanu is Sad for purists).
Loopt u-Deals Lets You Create Your Own Deals for Local Businesses
June 22, 2011, 11:07 amLoopt has an interesting new spin on the hot deals space. The company has announced a product called U-Deals, which essentially gets the consumer (You, or "U" - get it?) to create the deal, including the discount,
Major Upcoming Features in Google Chrome 13
June 22, 2011, 11:07 amSince Google Chrome is on a six-week release cycle, it's unsurprising that news for the upcoming updates is already here. Nevertheless, it looks like Chrome 13 is worth getting excited about. Despite the unlucky number attached to its version, Google users should see increased security and speed with the new version. Here's a brief rundown .
PR agency loses biggest account with a single tweet
June 22, 2011, 10:42 amPR agency Redner Group got sacked by its biggest client, video game publisher 2k, after it tweeted that it would punish bad reviews of the game ‘Duke Nukem Forever’ by withholding future releases from reviewers.
Blekko CEO Rich Skrenta Discusses Search Quality, Filtering, Zorro Update
June 22, 2011, 10:31 amBlekko, the alternative search engine that aims to challenge Google and Bing by reducing spam and low quality content in search results via human curation, has refreshed its index and results pages in an update it refers to as "Zorro".
NY State Senator Asks Twitter About Gay Marriage Vote
June 22, 2011, 10:31 amIn a move of open communication and transparency (whether genuine of feigned), New York State Senator Greg Ball has asked his social media followers how they feel about the issue of marriage equality.
Women Business Leaders Discuss the Lack of Women in Executive Roles in Advertising at Cannes Lions 2011
June 22, 2011, 10:21 amBy: Jonathan Olivier Senior Brand Strategist at Microsoft So if they paid creative directors $900,000 per year I think you would get more woman being creative directors in the ad industry, said Martha Stewart at the Women in Creativity session I was able to attend at Cannes Lions 2011 . Now of course such ideological bombast is partly true but...
The Anatomy Of A Compelling Call To Action Button
June 22, 2011, 10:21 amCompelling post with good considerations and examples of CTA buttons.
Time Warner: Thinking Inside The Box - The Golden Age of TV - Cannes Lions 2011
June 22, 2011, 9:55 amModerator: Piers Morgan Panelists: Jeff Bewkes (CEO of Time Warner), Aaron Sorkin (Writer of hit show West Wing), David Simon (Writer of hit show the Wire) The question Should TV fear the Internet?' arises often. Is this on-demand world we live in threatening this powerful medium? The answer seems clear to our panel of experts, which contains some...
SEO For The Oft-Neglected Blog Home Page
June 22, 2011, 9:40 amThe blog home page is one of the least-optimized pages on a website. It doesn't get nearly the same level of love as an individual post page when it comes to keyword research, SEO, and internal linking. I don't think it's intentional. I think it's just easy to forget how authoritative blog home pages can be and how much traffic they can garner on...
Google Adds Two New Ways to Search: Voice & Image
June 22, 2011, 9:40 amThe world of the web was once a text-based place - only. It was only in 1993 that we started getting a visual web at all, and from there it's been a process of constant adaptation to ever more impressive media. As we're gone beyond text in our websites, the search sites that guide us .
7 Steps to an Email Opt-in Page That Works
June 22, 2011, 9:24 amEmail marketing works. In fact, it's still the best online method for converting prospects into customers or clients. A critical part of the process begins, however, before a single email is sent. You've got to get people on your list in the first place . This happens most effectively at a landing page specifically designed to convince the right...
iPad 3 Rumors: Higher Resolution Screen
June 22, 2011, 9:24 amMuch of the focus on Apple-related rumors is on the iPhone 5 (even the name of which itself is still a rumor). Other rumors have popped up suggesting that Apple is looking at getting into the TV business. Yes,
Google Places Exec Finds New Place To Work
June 22, 2011, 9:24 amIf you haven't caught on to Google's emphasis on local as a large part of their strategy moving forward, I suggest you look for another line of work. Google has put a great amount of effort into making their Google Places 'product' the centerpiece of their local and mobile strategy to grab a large slice of the mobile web pie that is currently...
Top Level Marketers Trying To Adjust To Inbound Marketing World
June 22, 2011, 9:09 amAlmost by default marketers are being forced to look at the world from the inbound marketing point of view and it is has not been the smoothest transition for many especially at the top levels. A recent Forbes Insights report ( which is free here ) states: In a business environment increasingly dominated by metrics, measurements, and data-driven...
Amazon Attempts Sales Tax Workaround in Texas
June 22, 2011, 9:09 amThe debate regarding the way Amazon.com does its online business has been going on for some time now. The major point of contention has been the fact that for years,
The Panda Spillover: Losing Links through Article Marketing
June 22, 2011, 8:59 amKaron Thackston writes about how most sites have been doing article marketing all wrong, which is why they've lost links due to Panda.
What Potential Impact Can HTML5 Have on SEO?
June 22, 2011, 8:55 amA brief overview of what impact HTML5 may have on SEO including page page segmentation and link types.
U.S. Hotel Industry Could Be Losing $1.9 Billion From Branded Search Terms
June 22, 2011, 8:49 amHotel brand managers need to issue much stricter brand guidelines to affiliates and channel partners. That's the message from a recent study by MarkMonitor, who estimare the U.S. hotel industry is losing an $1.9 billion annually in online bookings.
iPhone 5 Release Date in September ' No, August ' No, September
June 22, 2011, 8:33 amA rumor is a rumor. That's why it's a rumor. Does that make sense? Either way, rumors about Apple's next iteration of the iPhone have been pouring out of the tech Blogosphere for months,
SEO content marketing roundup, week ending June 22nd
June 22, 2011, 8:33 amHappy Solstice! The breadth and depth of this week's latest and greatest Web writing news has all the makings of a long summer's day. Welcome insights into content and social media marketing, as well as new perspectives into SEO and search, await you with these choice picks' Content Marketing: So what do you think are the most common content...
iPhone 5 Release Date in September … No, August … No, September
June 22, 2011, 8:20 amA rumor is a rumor. That’s why it’s a rumor. Does that make sense? Either way, rumors about Apple’s next iteration of the iPhone have been pouring out of the tech Blogosphere for months, and one of the common ones …
AdWords to Sunset Custom Shape Targeting
June 22, 2011, 8:18 amIn a quiet announcement made last month, Google indicated that some changes would be made to their geo targeting. The most noteworthy of the changes is the loss of the custom shape or polygon targeting. For those not familiar with the custom targeting option, it allows advertisers to draw a shape around any geographic area to only show ads inside...
Google Invests in Homeowner-Oriented Clean Power
June 22, 2011, 8:18 amThe vast majority of us would love to save the world, but despite the many possibilities in clean energy, recycling, and more, our efforts are limited. Our resources - including our financial capabilities, time, and our limited stress threshold - prevent us from being the superheroes we'd so love to be. Google, who has far .
Where Should You Be Promoting Your SEO, Copywriting and Marketing Blog Posts?
June 22, 2011, 7:46 amSphinn or SERPd? Facebook or Twitter? Does anyone have a use for StumbleUpon? If you want to know where best to promote your work, have a read of this.
Has Same-Sex Marriage Controversy Caused Google To Retreat From Open Gay Support?
June 22, 2011, 7:22 amDuring Gay Pride celebrations last year Google was very visible in its support, with banner-carrying employees attending various events throughout the world including Chicago, San Francisco, Dublin, and Jerusalem. This year it's hard to understand.
comScore: Google's Sites Exceeded 1 Billion Uniques In May
June 22, 2011, 6:56 amGoogle's websites had more than a billion unique visitors in May, the first time an Internet company has hit that benchmark, according to comScore data released Tuesday.Over the past year, Google's unique visitors per month have increased 8.4pct to just over one billion. During the same period, Microsoft maintained the No. 2 position with 905...
4 PRO PR-Optimization Strategies: SEO, Video, Local & Social
June 22, 2011, 6:26 amExtra! Extra! Optimize all about it. Is your _ optimized? Correct answers include: websites, blogs, social media profiles, videos, images, ads, landing pages, analytics, online press releases, tweets, posts, bios, and local directories l.
3 Ways to Optimize Your Press Release for SEO
June 22, 2011, 6:11 amWhenever you publish a piece of content online, you have to be thinking about SEO in the back of your mind before you send it out. Each piece of content is a potential source of valuable, inbound links and could potentially drive targeted traffic to your site. Have you optimized it for SEO to do just that? While it's easy to incorporate anchor...
GSMA Mobile Media Metrics Report Issued on UK Mobile Applications Usage
June 22, 2011, 4:04 amThe GSMA and comScore, Inc. (NASDAQ: SCOR), in partnership with the UK mobile operators, today released the first monthly data showing how UK mobile consumers engage through mobile applications. The data from the GSMA Mobile Media Metrics (MMM) application key measurements report reveals that nearly 8.8 million UK mobile owners used an app that...
Using Social Media to Create Topical Content Around Trends
June 22, 2011, 3:24 amIn the latest video blog from SEOptimise, Marcus Taylor and Dan Bianchini take us through how to use social media to create topical content for SEO benefit. They cover how to find the latest trends, how to write the content and finally how to promote it to get publicity and links. © SEOptimise - Download our free business guide to blogging...
Making Remarketing Ads Work
June 22, 2011, 3:20 amWe have been remarketing for a few weeks now and I am curious if anyone has had success with converting sales or even been able to increase lead gen with it?My initial thought is that its kind of creepy, but effective at catching my eye.
Social Annotations in Search: Now Your Social Network = Rankings
June 22, 2011, 3:04 amPosted by randfish For years, the best way to gain rankings in search results was to have: Accessible pages featuring Quality content Targeting the right keywords In a way that naturally earned external links But this changes things: The cupcake post from Everywhereist normally wouldn't rank there. In fact, unless you follow Geraldine on Twitter ,...
New Insights on How Mobile Advertising Impacts Consumer Behavior
June 22, 2011, 2:28 amOne of the key challenges facing marketers and agencies today is measuring how mobile advertising impacts consumer behavior across industry verticals as diverse as Apparel, Automotive, CPG, Financial Services, Retail and Travel. Download the 2011 Microsoft Mobile Advertising Consumer & Insight Study - here Today, Microsoft Adverting, in...
Google's New Homepage Test: No Longer "Feeling Lucky"?
June 22, 2011, 12:26 amA new Google search interface experiment has been discovered. While there have been a few fun design changes, one major Google element has been removed: the "I'm Feeling Lucky" button. The Luckless Design The new version of the design was disc.
Yahoo! Display Ads Falling to Facebook
June 22, 2011, 12:11 amYahoo!, long known as the leader in the display ad industry, is going to be handing over its seat if trends continue and predictions are met. While Yahoo! continues to thrive in various markets, especially non-North American markets, Facebook's astounding growth and increased effectiveness of advertising are likely to make it the new revenue...
SEO Your Website For Foreign Languages in Your Domestic Market
June 22, 2011, 12:00 amLast week here at Search Engine Watch, Dave Davies raised some key points about strategies for optimizing your website for English-speaking foreign markets, such as (for U.S. companies) Canada or the UK.
But there are also huge – and large...
Google and Sun Microsystems: The Costly Non-Purchase
June 21, 2011, 11:55 pmGoogle has passed up a few potential buys that, as has been proven by history, it absolutely should not have passed up. Facebook, for example? And while Google has had some great success in certain purchases, such as AdMob and Android, it seems that "buy more" should be the rule of thumb for the company. One choice that may have cost them billions...
How Non-Standard TLDs Will (or Won't) Impact Search Results
June 21, 2011, 11:40 pmA decision from the Internet Global Coordinator on June 20th ruled that domain names could be sold with an open-ended top-level domain extension. Rather than just .com, .org, .gov, .info, and the dozen or so others that have already been approved, users may start seeing - or creating - sites that end with just about any phrase. The ruling has...
Google Chrome as Skype Challenger with WebRTC
June 21, 2011, 11:25 pmGoogle released WebRTC software to open source in May and now the company is tucking the technology into its Chrome browser, according to some sleuthing by CNET . WebRTC comprises real-time chat software Google's gained from buying Global IP Solutions (GIPS) in 2010, a deal that frankly I'd forgotten about. Open-sourcing that technology recalls...
Google Street View Frozen in India
June 21, 2011, 11:25 pmIn late May, Google made its way into Bangalore to continue its Street View project - taking panoramic images of the streets while blurring out the faces, license plates, and other private information of users that are accidentally captured in the pictures. Just a few weeks later, the project has been frozen by the Bangalore Chief of Police,...
Branded Domain Name Suffixes to Be Allowed
June 21, 2011, 11:10 pmJust this week, the Internet Corporation for Assigned Names and Numbers (Icann), announced that they would allow web address names to end with almost any word in any language. Right now, most people recognize the typical web addresses like .com, .org, .net and .edu, among others. This radical development in generic top-level domains (gTLDs) means...
Google Adds 5 Indic Languages to Translate
June 21, 2011, 11:05 pmGoogle Translate has been a highly useful project for the development of the web, scholars, and anyone who wants to understand a page that isn't in a language they speak. The utility has over 50 languages at its disposal, and while the translation of these different languages are in different stages of development (from alpha to ready), there's no...
Google Music (Beta): A First Look
June 21, 2011, 8:44 pmGoogle Beta invites have been sent to users the world over and, at long last, to yours truly. This article takes a look at the fledgling service. What It Looks Like Right now, the Google Music Manager is uploading a few new songs, bringing my total to about 7,000 songs in all. Yeah, I guess you could say I'm something of a music hound. So,
5 Common PPC Optimization Mistakes
June 21, 2011, 7:54 pmArticle exploring 5 common pitfalls of PPC data analysis when optimizing PPC campaigns, and suggests 12 practical tips to avoid them.
LiLo's Video Goes Viral
June 21, 2011, 7:18 pmby Claudine Zap Since Lindsay Lohan has been under house arrest for stealing a $2,500 necklace , the actress has been, well, making crime pay. The spokesmodel for bad-girl behavior is now the spokesmodel for Beezid.com, an auction Website. In this buzzy video going viral on the Web, the actress describes how she discovered the penny-auction...
The Microsoft Media Network and Microsoft Advertising Exchange: Part 3 of 3
June 21, 2011, 6:17 pmDo ad networks have a future in an exchange-enabled world? With both an ad exchange and a network in its portfolio, Microsoft Advertising is particularly interested in the answer to this question. In this three part series hear how Microsoft, while bringing its Advertising Exchange to market, is simultaneously evolving its Media Network to...
Blekko Offers a Cool Blind Taste Test Tool
June 21, 2011, 6:17 pmIn any market where the leader has a monopolistic marketshare it is a great idea to encourage innovation elsewhere and promote further competition . In the past Blekko was a great SEO data source but I couldn't use it as a default search service because the auto-firing of their slashtags were in many cases too restrictive. They did a recent update...
Machine Readable Disclosure
June 21, 2011, 5:17 pmYou Must Disclose, or Else... Matt Cutts has long stated that machine-readable disclosure of paid links is required to be within Google's guidelines. The idea behind such Cassandra calls is that the web should be graded based on merit, rather than who has the largest ad budget. The Google founders harped on this in their early research : we expect...
HBO's True Blood 'Bites' into Social Media
June 21, 2011, 4:31 pmFinally, the television and entertainment industries are starting to get it - their audiences are online, and that's where they need to be, too.
Google Acquires SageTV for GoogleTV Reinvigoration
June 21, 2011, 4:31 pmGoogle just picked up SageTV for an undisclosed amount. SageTV, a software and hardware company that built a product for watching and recording TV shows from any computer with a high-speed internet connection, is likely to be integrated into Googl.
Breaking Bad Season 4 Trailer Hits The Interwebs
June 21, 2011, 4:16 pmHere's the antidote to the venomous post-Game of Thrones sadness. A panacea, if you will, for the anger you have following the season finale of The Killing and the knowledge that The Walking Dead season 2 premiere is so very,
HBO’s True Blood ‘Bites’ into Social Media
June 21, 2011, 4:15 pmFinally, the television and entertainment industries are starting to get it – their audiences are online, and that’s where they need to be, too. While studios and networks may groan about fans skipping out on live airings of their programs …
Blekko Refreshes Itself, Challenges Users to a Game of 3 Engine Monte
June 21, 2011, 4:01 pmAlternative search engine Blekko has launched a major update, called "Zorro," which includes an expanded search index with integration of the slashtags, which have been the staple of the site. On the new results pages,
Weird Al Channels Lady Gaga in Perform This Way
June 21, 2011, 3:29 pmThe video that was almost never released has hit the interwebs. In Weird Al Yankovic’s latest parody, he transforms Lady Gaga’s personal expression anthem “Born This Way” into a funny and highly creepy send-up of the absurdities of her fame. …
HOW TO: Get a Google Places Label
June 21, 2011, 3:21 pmInteresting discovery from Scott Dodge about using Google Mapmaker to add your business name to the actual map display in Google Maps.
Google "Photovine" Trademarked - But What Is It?
June 21, 2011, 3:10 pmGoogle recently filed a trademark for a new service called "Photovine," and the photovine.com domain name just switched to an unnamed owner. But what, exactly, will Photovine be? Let's explore some possibilities. Details on the Trademark and Dom.
Roger Ebert Finds Support In The Twitterverse
June 21, 2011, 3:10 pmBy now I’m sure you’ve heard about Jackass star Ryan Dunn’s untimely death early yesterday morning. The car crash that took his life also took the life of his friend and Jackass producer Zachary Hartwell. It is confirmed that high …
Marketing to Moms: A Good Product Trumps All
June 21, 2011, 2:55 pmBrands spend billions of dollars marketing to moms. They make commercials, offer coupons and samples and they run active social media campaigns. According to a new White Paper by SheSpeaks and Mom-entum, all those brands really needed to do was turn out a great product. In a survey of 800 moms, the majority (31%) said they "like" a brand on...
Picking a great book title and other thoughts on naming
June 21, 2011, 2:55 pmBy Josh Bernoff I love naming things. I want to get better at it. And I want to share what I've learned so far. The ostensible reason for this post is that there are other budding authors here at Forrester who will need help with this, and I thought the rest of you might also be interested in where names come from as well. (This post is focused...
3 Common Link Building Questions Answered By 4 Experts
June 21, 2011, 2:40 pmDebra Mastaler, Eric Ward, Julie Joyce, and Ross Hudgens tackle 3 common link building questions.
Google on Duplicate Content Concerns Regarding Blog Posts on the Home Page
June 21, 2011, 2:25 pmAs you may know, Google's Matt Cutts often posts videos on the company's Webmaster Help YouTube channel, answering user questions. He linked to one today about duplicate content concerns and having blog posts on your home page. The question was,
Google Quietly Launches Panda Update Version 2.2
June 21, 2011, 2:25 pmWebmasters and SEOs suspected the next wave of Google's Panda update began hitting last week, with reports coming in of traffic drops, as well as some recoveries starting around June 16. And it seems that is the case, as Google has today confirmed.
Google Looks to the Crowd to Take On Microsoft and Skype
June 21, 2011, 2:09 pmGoogle was already starting to compete with Skype a little, by releasing things like video chat within Gmail, but Gmail is only a small segment of people in the broader landscape of web users. Now Google is thinking bigger,
Lindsay Lohan Lands Her First Acting Job Since House Arrest
June 21, 2011, 1:49 pmWho said a little court-ordered downtime would stop Lindsay Lohan from acting? Today she unveiled to the world her new role - as a spokesperson for online penny auction site Beezid.com. Lohan (or,
6 Essential PPC Landing Page Optimizations
June 21, 2011, 1:49 pmPosted by salario This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Your landing pages aren't converting. Sadly, this is not your customer's fault. It's your job to tell...
Effective Use of Keywords in Content Marketing
June 21, 2011, 1:24 pmWordle Cloud Using the Text of This Article I recently had an interesting discussion with Ron Jones who is writing a book specifically on using keywords for online marketing called " Keyword Intelligence ". He was researching for the content marketing portion of the book and we talked about where keywords fit. These kinds of discussions are great...
ICANN Opens Up Nearly Unlimited Domain Naming
June 21, 2011, 1:18 pmIt all started with dot com, then we added dot net, dot org and so on until we had 22 possible options when choosing a new domain name. Because there was a limit, buying and selling domain names became a huge business, but it’s all about to change.
ICANN, the governing body for all domain names, has voted to open up the system to a nearly...
Google Warns WordPress Site Owners To Update
June 21, 2011, 1:04 pmThe Google Webmaster team is now notifying webmasters who are using an older version of the popular content management and blogging software WordPress. Apparently as early as last week, State of Search reports, users whose WordPress was out of dat.
iPhone 5 Rumors: Coming in August, New Design
June 21, 2011, 1:04 pmOh, the iPhone 5 rumors. How they capture the hearts and minds of us all. Rumor has it now that the device, which is supposedly back to being an actual new device, as opposed to an upgraded iPhone 4,
Facebook Bumps Up to Third Largest for Ad Sales
June 21, 2011, 12:48 pmIf you need more proof that Facebook is growing faster than Steve McQueen's The Blob , here it is. eMarketer is reporting that Facebook has moved into third place for total ad sales, passing Microsoft and is closing the gap on Yahoo. Google is still number one and way out of reach thanks mostly to search, but you have to wonder if someone won't be...
Danielle Sacks, Senior Writer at Fast Company - Interviewed at Cannes Lions 2011
June 21, 2011, 12:38 pmI had the chance to chat with Danielle Sacks, Senior Writer for Fast Company, while at Cannes Lions . Danielle shares her experience covering the advertising beat and reporting on some of the most provocative business leaders of this century, including Alex Bogusky. Catch all of Danielles insights in this short clip. Be sure to check out the rest...
UK Police Claim LulzSec Arrest, LulzSec Says "You Got the Wrong Guy"
June 21, 2011, 12:33 pmNot to self, when arresting somebody, make sure they are who you think they are before you go bragging about it. Just ask the Metropolitan Police, who are housed in the United Kingdom.
Is There Room for Another Social Network? Zenergo Thinks So.
June 21, 2011, 12:18 pmAlthough reports show that Facebook's growth has slowed recently, it's doubtful that the social network is going away. After all, it has nearly 700 million users. For this reason, many developers want the same success that it has had and are trying to create the next big social network. However, whether or not they can do this is still up in the...
UK Police Claim LulzSec Arrest, LulzSec Says “You Got the Wrong Guy”
June 21, 2011, 12:17 pmNot to self, when arresting somebody, make sure they are who you think they are before you go bragging about it. Just ask the Metropolitan Police, who are housed in the United Kingdom. After claiming they made an arrest of …
Stephen Kim takes us on a creative journey around the globe - Cannes Lions 2011
June 21, 2011, 11:53 amAt Microsoft Advertising, were here to ignite creativity , ground it in context , and deliver it seamlessly through connected experiences . We take every bit and byte of it and send it on a direct digital journey, with extensive reach, precision, targeting, never compromising imagination and spark. Thats creativity and that is exactly what Stephen...
Local Search Profiles Increase Your Online Presence - Video Lesson
June 21, 2011, 11:32 amEach local search site has a unique audience. Listing each of your office locations on various local search sites (Yahoo! Local, Bing Local and Google Places for instance) helps position your business in front of those audiences and increase your online brand presence. These local profiles will rank in the search engines themselves, helping drive...
Google Gives Late Bus Notifications in New Maps Version
June 21, 2011, 11:12 amThere was an era, not all that long ago, where Google Maps was just an upstart group fighting down big names like MapQuest. Now Google is the dominant player, largely thanks to their integration of Google Maps with Android smartphones. You can get GPS navigation, turn-by-turn directions, and even specialized routes for plans involving walking, .
Common Reasons for Content Disapproval & How to Avoid it (Part 2)
June 21, 2011, 11:07 amOn June 3 rd , we shared a blog post which highlighted common disapprovals for content and style, disallowed content and privacy violations and suggestions on how to avoid disapprovals. Today, we will continue to highlight common disapprovals that Microsoft.
TV Show 'Falling Skies' Raises Interest on the Web
June 21, 2011, 11:02 amby Claudine Zap The aliens have invaded - your TV set. The new sci-fi drama " Falling Skies ," from executive producer Steven Spielberg , aired Sunday night: And the story - and its stars - are catching lots of interest on the Web. The show's debut tracked 5.9 million viewers, making it the top series launch on cable this year. Searches on Yahoo!...
Google-British Library Partnership to Digitize 250,000 Books
June 21, 2011, 10:57 amThe Google Books project has scanned over 12 million books, largely thanks to the 40-plus libraries in its Library Projects Partner program. The most recent partner, the British Library, will allow for the digitization of 250,000 unique works. T.
Jon Huntsman Announces Candidacy, Creates Obligatory Twitter Account
June 21, 2011, 10:57 amIt looks like the Republican Party has another candidate to consider this primary season, as Jon Huntsman has officially thrown his name in the mix and announced his candidacy. The former Governor of Utah and U.S.
Did Kenny Britt Fail At Social Media?
June 21, 2011, 10:57 amThere have been far too many incidents of athletes failing at various social media outlets, so much so, in fact, it's almost impossible to keep up with. Names like Santonio Holmes, Stephon Marbury,
How to Kick-Start SEO Projects
June 21, 2011, 10:47 amAt Distilled, there’s a saying that ‘communication solves all problems’. And the first project meeting is the best time to get communication flowing.The following guidelines for kick-off meetings are given from an agency/consultancy perspective, but should be applicable to in-house projects too.The first thing to realise, as the...
LinkedIn Today Launched for Android
June 21, 2011, 10:41 amLinkedIn has launched its LinkedIn Today product for Android, via an update to its previously available Android app. LinkedIn Today was launched in March, touted as a way to get access to what your connections and coworkers are sharing,
Stephen Kim, GM for Global Creative Solutions Interviewed at Cannes Lions 2011
June 21, 2011, 10:21 amStephen Kim, GM for Global Creative Solutions, and I spent some time on the pier at the Microsoft Advertising Beach Club talking about his team and their efforts here at Cannes. Not only are they driving revolutionary technology and creativity advancements in advertising, but they are also leading our workshop on Wednesday, The Things People Say,...
Why Google Panda Is More A Ranking Factor Than Algorithm Update
June 21, 2011, 10:11 amAn interesting take on what Panda is and isn't.
Court Issues Blow to Hot News Doctrine, AP Calls it a Win
June 21, 2011, 10:10 amAn interesting debate about the "Hot News" doctrine has arisen from a court ruling, or the overturning of a ruling rather, that says TheFlyOnTheWall.com can get away with reporting financial stock ratings as originally reported by Wall Street firms.
Harnessing Consumer Intent - Seeing Context Through Clutter at Cannes Lions
June 21, 2011, 9:49 amToday during our Business Conference at the Cannes Lions International Festival of Creativity, I shared our vision for the next generation of display and search advertising - a vision that pivots around the extent to which we can harness consumer intent. We need to do away with ads that are intrusive or that merely seek to attract attention, and...
Google "Photovine" Trademarked – But What Is It?
June 21, 2011, 9:40 amGoogle recently filed a trademark for a new service called "Photovine," and the photovine.com domain name just switched to an unnamed owner. But what, exactly, will Photovine be? Let's explore some possibilities.
Details on the Trademark and Dom...
Meet the Lazy Marketer's Best Friend: The Email Autoresponder
June 21, 2011, 9:39 amNo one loves blogs more than I do. They're a great way to build your authority , attract an engaged audience, develop trust and rapport, attract links, and stake your claim in search engines. I love blogs. But like babies and kittens, two other things I love, they're also a lot of responsibility. Blogs take time. You've got to write terrific...
Foursquare Surpasses 10 Million Users
June 21, 2011, 9:39 amThe last time Foursquare released a pretty new infographic detailing their growth and statistics, it was January of this year and they had just hit 6 million users. At that time, they reported 381,576,
Google's Panda 2.2 Is Live and It's Hungry!
June 21, 2011, 9:39 amAren't pandas supposed to be cuddly and cute? My youngest daughter has a stuffed one and she looks so cute holding it and hugging it. Well, in the world of SEO the panda are mean and angry and it likes to feast on what comes from content farms (which means their diet is pretty terrible).
How many days does it take to get listed on Google's first result page?
June 21, 2011, 9:36 amGetting on Google's first result page is important if you want to get more website visitors. How long does it take to get listed on Google's first result page? There are four factors that influence the process.
Vancouver Healing Begins With Apologies That Go Viral
June 21, 2011, 9:24 amThe post-Stanley Cup Finals riots in Vancouver, among other things, has made for some really good web content, giving the audience a closer look at the chaos that went on. Now, that the childish acting out has subsided,
Google's New Authorship Markup
June 21, 2011, 9:22 amThere is no shortage of conflicting opinions in the SEO community. One of the big lines that gets a lot of debate is whether the current search engine results model is effective. The idea of blue links and descriptive text, some say, is outmoded. Some argue that the mere fact of people using the search .
Google’s Panda 2.2 Is Live and It’s Hungry!
June 21, 2011, 9:16 amAren’t pandas supposed to be cuddly and cute? My youngest daughter has a stuffed one and she looks so cute holding it and hugging it.
Well, in the world of SEO the panda are mean and angry and it likes to feast on what comes from content farms (which means their diet is pretty terrible).
According to Barry Schwartz over at Search Engine...
WordPress Users: Watch Out For “Fatal PHP Errors”
June 21, 2011, 9:12 amNick LeRoy provides a real life case study on how fatal PHP errors on his blog stopped search engine traffic in its tracks until they were fixed.
What's New in SEO for June 21, 2011
June 21, 2011, 9:10 amWe have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Organizing lists of related searches Sometimes when you're searching, you're not just looking for one specific result, you may be looking for a list to start a series of...
5 Sources of Links for Local Businesses
June 21, 2011, 9:05 amNeed more tightly relevant links? Go local! Here are 5 tips for you to get inspired! 1. College Websites Many college's are looking local businesses to work with students in order to give them " real life experience ". When I was in school , I had the opportunity to work with several local businesses and do a variety of marketing projects for...
To Righthaven's Dismay, Judge Rules Copying of Entire Article Fair Use
June 21, 2011, 8:45 amRighthaven was dealt another blow in court this week when a judge ruled that one of the defendants it was suing over copyright infringement had fairly reposted an entire article from client/partner Las Vegas Review-Journal. If you're unfamiliar with Righthaven,
Roger Ebert's Facebook Page Removed Following Ryan Dunn Death Remarks
June 21, 2011, 8:45 amUPDATE: It appears that Ebert's Facebook page is back up and running. Even though the page was only down for about an hour,
What NOT To Do On Local Business Websites
June 21, 2011, 8:43 amSome important reminders from Chris Silver Smith of things NOT to do if you want your local business site to perform well with search engines and consumers.
5 Creative Facebook Pages
June 21, 2011, 8:43 amWhen landing on some Facebook pages I am often not quite sure what the objective is and what message they are communicating.
The creative should not overwhelm the goals of the page which could be to increase likes, to engage or to grow sales.
To Righthaven’s Dismay, Judge Rules Copying of Entire Article Fair Use
June 21, 2011, 8:34 amRighthaven was dealt another blow in court this week when a judge ruled that one of the defendants it was suing over copyright infringement had fairly reposted an entire article from client/partner Las Vegas Review-Journal. If you’re unfamiliar with Righthaven, …
Roger Ebert’s Facebook Page Removed Following Ryan Dunn Death Remarks
June 21, 2011, 8:34 amUPDATE: It appears that Ebert’s Facebook page is back up and running. Even though the page was only down for about an hour, it looks like the story here remains the relative ease at which upset parties can take down …
17 Tips for Tip-Based Content - How to Research, Scale & Promote
June 21, 2011, 8:14 amTips are the smallest documentable unit of "how-to" do something. Their presence - or absence - within a target market's SERPs provide phenomenal opportunities for link strategists and other content marketers. Here's a proposed definit.
Google Drops .kz Address to Evade Government Policy
June 21, 2011, 8:14 amGoogle has always put forth a face of government cooperation, even in situations where the governments in question have been doing things like banning Google services. There have been only a few exceptions to this rule, with China being the most evident (Google pulled out in January of last year to avoid censorship and in .
How to Create Social Landing Pages: 5 Rules
June 21, 2011, 8:10 amDeep post with many considerations for developing landing pages for social media uses.
The SEO Industry Needs Better Industry Associations
June 21, 2011, 7:59 amCompared to other marketing practices like advertising and PR, the SEO industry is incredibly young. As an industry we are still finding our way, establishing best practice guidelines, maturing and, in some cases, still proving our worth as SEO experts, consultants and firms to the marketing "old guard." One of the ways SEO has legitimized itself...
Writing lessons I learned from my Dad
June 21, 2011, 7:44 amRecently, I spent about 10 days staying with my parents. Although I may have missed Father's Day by a couple of days, in the spirit of the holiday, I wanted to share some lessons that I picked up from my dad and how they relate to copywriting. Know your audience and speak appropriately Growing up, I never heard my father swear or curse. Instead,...
The Conversion Trinity: The 3 Step Magic Formula to Increase Click Throughs & Conversions
June 21, 2011, 7:30 amDetails how to increase conversions rates by aligning your targeting (Relevance), ads (Value) and landing pages (call-to-action).
Connected Marketing Week: The Tasty Other Half of #SES SFO 2011
June 21, 2011, 6:54 amAh, San Francisco' home to many hip goings-on throughout any given year, from historical walking tours to epic musical festivals, theatrical performances, and exhibits at the pristine Conservatory of Flowers. This August, a digital market.
Mozilla Firefox 5 Released With Do Not Track Across Platforms
June 21, 2011, 6:44 amMozilla...today released a new version of Mozilla Firefox for Windows, Mac, Linux and Android.The latest version of Firefox includes more than 1,000 improvements and performance enhancements that make it easier to discover and use all of the innovative features in Firefox. This release adds support for more modern Web technologies that make it...
Obama Set To Actually Use Social Media Himself for 2012 Run
June 21, 2011, 6:08 amIf there is one thing that the recent Twitter scandal surrounding NY Rep. Anthony Weiner did it slowed the use of social media by politicians. If there was ever a silver lining in an otherwise pathetic situation this may have been it. PC World reports The "Weinergate" scandal caused a significant drop in tweeting politicians. According to...
Yes we Cannes: NUads and Kinect Deliver on the Promise of Interactive TV
June 21, 2011, 5:48 amToday at the Cannes International Advertising Festival , I will be lucky to take part in a seminal moment in the advertising and television industry: the introduction of NUads, which transforms traditional, linear TV advertising into an interactive experience by using the voice-and gesture-control of Kinect for Xbox 360. Typically when I talk...
Google–British Library Partnership to Digitize 250,000 Books
June 21, 2011, 5:22 amThe Google Books project has scanned over 12 million books, largely thanks to the 40-plus libraries in its Library Projects Partner program. The most recent partner, the British Library, will allow for the digitization of 250,000 unique works.
T...
Google Places Now Gives "Best Ever" Medal Option to Reviewers
June 21, 2011, 5:07 amGoogle keeps trying to make sure that it's as easy as possible to rate and review a business in Google Places so it can establish this offering as the "go to" in business directories. The latest effort is the option to award a "Best Ever" medal to your favorite business. You only get 10 of these to play with (which you can update and replace as...
Google Places Now Gives “Best Ever” Medal Option to Reviewers
June 21, 2011, 4:56 amGoogle keeps trying to make sure that it’s as easy as possible to rate and review a business in Google Places so it can establish this offering as the “go to” in business directories.
The latest effort is the option to award a “Best Ever” medal to your favorite business. You only get 10 of these to play with (which you can update and...
Windows Phone 7 Mobile In-App inventory Expands Availability to All Demand Partners on Microsoft Advertising Exchange
June 21, 2011, 3:11 amToday, we are excited to announce the expansion of Windows Phone 7 in-app inventory to additional demand partners on the Microsoft Advertising Exchange. Now buyers including all of AppNexus online demand sources, a variety of ad networks, demand side platforms (DSP), agency holding companies and leading online advertisers can bid in real-time on...
17 Tips for Tip-Based Content – How to Research, Scale & Promote
June 21, 2011, 3:00 amTips are the smallest documentable unit of "how-to" do something. Their presence – or absence – within a target market's SERPs provide phenomenal opportunities for link strategists and other content marketers. Here's a proposed definit...
Breaking up with Google's Personalized Search. Tools to Hack the Code.
June 21, 2011, 2:15 amPosted by Cyrus Shepard Googles personalized search means nearly every result returned within a browser is altered one way or another. Its rare that two different people on Earth ever see the exact same set of search results. And Google made sure its darned hard to turn off. The rise of personalization has created both winners and losers in the...
Going Google in India: Indian Youth Congress & Punjlloyd move to Google Apps for Business
June 21, 2011, 1:45 amPosted by Pradeep Agarwal, Head of Google Enterprise, India (Cross-posted from the Google India Blog .) Today in Mumbai, more than 400 IT and business leaders will join Google executives, industry experts and some of our local partners for the first Google Enterprise Roadshow in India. Themed around 'The Future of Work', the roadshow explores how...
Google Welcomes First Day of Summer & Winter With Takashi Murakami Doodles
June 21, 2011, 1:40 amSummer is finally here - well, at 1:16 p.m. officially for those of us on the East Coast in the U.S. In honor of the summer solstice - the longest day of the year in the Northern Hemisphere - Google has tapped a guest Doodl.
How HubSpot Does B2B Internet Marketing Right
June 21, 2011, 1:14 amOver the years I've had plenty of people ask me how to best approach B2B Internet marketing. B2B marketing is a different animal than B2C, and I appreciate its differences and unique challenges. If you are looking for an example of how to do B2B marketing well, I think you don't have to look much farther than HubSpot. HubSpot is an "all-in-one...
Why Google SERP CTR studies are a waste of time
June 21, 2011, 12:30 amA detailed look at how the changing nature of search results, and the limited ability of search engines to accurately discern user intent has rendered CTR predictions based on SERP positions meaningless. From the article by Branko Rihtman - "It is important to remember that as search engines try to index and incorporate into SERPs more and more...
Google's AdMeld Acquisition Sparks Anti-Trust Review
June 21, 2011, 12:23 amGoogle's $400 million acquisition of display ad ROI optimization tool AdMeld has, unsurprisingly, prompted action from the DOJ. According to multiple sources, an antitrust review has now commenced. The Acquisition and Its Anti-Competitive Risks .
Tight-Lipped Networking & Black Hat SEO Tips @ SES
June 21, 2011, 12:00 amThere are a lot of benefits to attending an SES event. If you're new to SEO, there are excellent tracks that will introduce you to the fundamentals of Internet marketing by seasoned veterans, an education that would otherwise cost well over the pr...
The Trouble with the Android Tablet Market is There Isn't One
June 20, 2011, 11:18 pmEveryone allied with Apple Allied (or Axis, depending on what side of the Apple iOS-Android fence you sit) power is gloating about how Google Android tablets don't compete with the hallowed iPad, which is unofficially recognized as the Holy Grail of tabletry. Usually, this comes in the form of reports citing financial analysts marking down their...
Content Curation And The Future Of Search: The Howard Rheingold's Interview
June 20, 2011, 7:00 pmAre content curation and the future of search converging? Who will you trust when it comes to find out what alternatives to a problem are out there and you have only an Internet connection? How much individual freedom do you want to sacrifice to an algorithm, no matter how accurate?
Photo credit: Robin Good
But why, you may rightly ask, to...
Introducing Distilled NYC
June 20, 2011, 5:20 pmDistilled NYC is open for business! Allow me to take you on a trip around the office and introduce you to the full team.Distilled NYC is currently based in Techspace NYC Union Square. Here are a few photos for your viewing pleasure (click each to enlarge): Image Credit: TechspaceTom CritchlowTom is responsible for running the ever-growing New...
Scientology Song Stirs Search
June 20, 2011, 5:09 pmby Mike Krumboltz Scientology has suffered its share of P.R. gaffes over the years. Unfortunately for the controversial movement, another indignity has found its way onto the Web. A propaganda video that appears to have been made in the 1990s has surfaced from who-knows-where and is exploding in Search. The clip, which we first saw at Gawker ,...
Lost's Doug Hutchison, 51, Marries 16-Year-Old Aspiring Pop Singer
June 20, 2011, 4:49 pmThere are two sure things about the internet. First, it loves a good piece of gossip. And second, the community holds no punches. When a 51 year-old actor marries a 16-year-old with some questionable music on YouTube,
Lost’s Doug Hutchison, 51, Marries 16-Year-Old Aspiring Pop Singer
June 20, 2011, 4:28 pmThere are two sure things about the internet. First, it loves a good piece of gossip. And second, the community holds no punches. When a 51 year-old actor marries a 16-year-old with some questionable music on YouTube, you can be …
Business Insider Overtakes Mashable in U.S. Unique Visitors (Compete)
June 20, 2011, 4:25 pmBusiness Insider has overtaken Mashable in unique visitors according to Compete. It seemed noteworthy when competing blog Mashable overtook TechCrunch as the more popular tech blog, and now Business Insider (whose tech section is technically Silicon Alley Insider) appears to …
Potential Employers May Have Access to 7 Years of Your Status Updates
June 20, 2011, 4:19 pmThe Federal Trade Commission has decided to stop investigating the practices of Social Intelligence, which offers employers a service that does social media-related background checking. In other words, its methods have been approved.
Should Google and Facebook Be Filtering Our Content For Us?
June 20, 2011, 3:28 pmIs the personalization of the Internet a step backwards? Is the wealth of information that is accessible to us being reduced because the products we use are filtering it all so heavily?
Jackass' Ryan Dunn Dies, Roger Ebert Slams Him On Twitter
June 20, 2011, 3:13 pmToo soon, or a harsh dose of truth? Just hours after the news broke about the untimely death of Jackass star Ryan Dunn, legendary film critic Roger Ebert called him and his friends out for drunk driving. Dunn,
The One Minute Paid Search Account Diagnosis
June 20, 2011, 3:08 pmGood ideas for a quick and simple diagnosis of an existing Google AdWords pay per click account.
Jackass’ Ryan Dunn Dies, Roger Ebert Slams Him On Twitter
June 20, 2011, 3:08 pmToo soon, or a harsh dose of truth? Just hours after the news broke about the untimely death of Jackass star Ryan Dunn, legendary film critic Roger Ebert called him and his friends out for drunk driving. Dunn, who was …
A New Perspective On Link Building
June 20, 2011, 2:58 pmPosted by Dan Deceuster This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Dictionary.com defines a link as "anything serving to connect one part or thing with another; a...
The Voice: On The Cutting Edge of Social Media Engagement
June 20, 2011, 2:28 pmFor some, the argument can be made that NBC's new hit The Voice is a little too much like American Idol to differentiate itself and remain a true primetime player. Sure, the rules are different.
Google AdWords Experiments with a Click Count Feature
June 20, 2011, 2:13 pmGoogle is never short on AdWords experiments, running numerous format and placement experiments of varying sizes at any given time. One recent experiment includes an extra line in the search ad: "X clicks for this advertiser." Google's Click Cou.
Thousands of "hackers for good" build applications for humanity
June 20, 2011, 2:02 pm(Cross-posted on the Google.org Blog ) Earlier this month, thousands of "hackers for good" gathered in more than 19 different global locations"from Berlin to Nairobi, and Sydney to Sao Paulo"to participate in Random Hacks of Kindness #3 . These teams are now off and running, working with NGO and government advisors to finish their applications for...
Foursquare Works on Providing Value to Lurkers
June 20, 2011, 1:42 pmThe internet is full of lurkers, those curious folks who read but don't join in. (You know who you are.) Social media has them by the ton and Foursquare is determined to involve them one way or the other. Foursquare co-founder Dennis Crowley spoke at a conference this week where he talked about ways of bringing additional value to Foursquare...
The Sea Shadow's End
June 20, 2011, 1:27 pmby Mike Krumboltz Call it a funeral at sea for the U.S. Navy's Sea Shadow. The stealth ship, which served as an inspiration for the supervillain's supervessel in the James Bond movie "Tomorrow Never Dies," is set to be dismantled and recycled. The Navy had hoped that a private buyer would come forward and take the spy ship off its hands. Alas,...
Facebook To Make Music More Social Than Ever
June 20, 2011, 1:07 pmThe rumors about Facebook partnering with music services have been swirling for a while now. Last month,
Oracle Copyright Suit Seeks Billions from Google
June 20, 2011, 12:37 pmOracle, the company that owns JavaScript, has been engaged in an arduous legal wrestling match with Google. While the legal battle has been ongoing since August 2010, Oracle's recent claims make the true scope apparent: Oracle statements say.
Father's Day Reminder Leads To Misguided Google Attacks
June 20, 2011, 12:37 pmApparently, Google is now filling the void of punching bag, a place companies like Microsoft, most famously, has resided for some time. Now, it seems that label has fallen to Google. If Google does something that's even remotely misconstrued,
Video: Angry Bird's Pete Vesterbacka & Amanda Groty from H&K talk Branding and PR - Cannes Lions 2011
June 20, 2011, 12:26 pmIts always a pleasure to interview Hill and Knowltons guests in Cannes. 2 years ago it was Biz Stone , and today we caught a precious 4 minutes with Angry Birds creator Peter Vesterbacka. We chat about the brand, what their objectives were when launching, and how theyre growing the phenomenon across different platforms and keeping them connected....
5 Tips for Making Your Website Customer-Friendly
June 20, 2011, 12:26 pmYou can spend a lot of time fine-tuning your pay-per-click campaigns, all for the promise of getting potential customers to your website. However, if your site isnt customer-friendly , visitors will desert it faster than you can blink. To convert visitors to paying customers, make your site easy to use, easy to read, and optimized for conversions....
Father’s Day Reminder Leads To Misguided Google Attacks
June 20, 2011, 12:20 pmApparently, Google is now filling the void of punching bag, a place companies like Microsoft, most famously, has resided for some time. Now, it seems that label has fallen to Google. If Google does something that’s even remotely misconstrued, an …
1 In 5 Says Facebook Influenced Their Decision to Buy
June 20, 2011, 12:15 pmA new survey by Kantar Media’s Compete shows that one quarter of consumers visits the official Facebook page of a retailer or product at least once a month. Why? I bet you already know the answer. 56% of them said they did it to keep up on sales and promotions.
In addition to stopping by Facebook, 20% of consumers said that what they saw...
3 Reasons iOS Has Better Security than Google Android
June 20, 2011, 11:51 amIf you're one of the few remaining people who haven't upgraded to a smartphone, or if you're looking to switch the model of smartphone you're using, the big question will usually come down to this: Android or iOS? There's plenty to consider when making this choice. Google's Android is available on more carriers and usually .
Internet Marketing Jobs From Marketing Pilgrim
June 20, 2011, 11:46 amWeek after week one of the most popular features for our readers is our Internet marketing and social media job board.
At just $27 per month per post (with even better pricing for more than one listing) we hear time and again of how well listing your open position for Internet related work on Marketing Pilgrim works. We see this offering as one...
Google Shows Gay Pride With Search Rainbow
June 20, 2011, 11:38 amIf you didn’t know the history, you might think that Google was trying to be funny today. When you search the word “gay” or “lesbian,” your search results are adorned with a curved rainbow right around the search button. June …
Google Panda 2.2 Update Suspected to Be Live
June 20, 2011, 11:21 amA couple weeks ago, Google's Matt Cutts talked about a new iteration of Google's Panda update, which he said was already approved and would be hitting soon.
Information about Recent Hacking Claims
June 20, 2011, 11:01 amYou may have read in the news or via social media channels that hackers have released PayPal account information to the public. These reports are not accurate. We wanted to assure you that the PayPal site has not been breached or hacked in any way. A group of hackers is claiming they have compromised another, less .
User-Generated Video Creates Tension With Airport Administrators
June 20, 2011, 11:01 amThere aren't very many actions more tedious than being stuck in an airport, waiting on a flight. Expensive food courts, generic newsstands and gift shops wear out their welcomes quickly,
Google Panda 2.2 Goes Live
June 20, 2011, 10:53 amUpdate: A Google spokesperson tells WebProNews, “We’re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality sites to Google users. This most recent update is one of the roughly 500 changes we make to …
Game of Thrones, The Killing Season Finales Battle it Out on Twitter
June 20, 2011, 10:45 amFirst off, here's the obligatory Spoiler Alert - SPOILERS LIE AHEAD. Now having said that, if either one of the Game of Thrones or The Killing season finales are currently sitting on your DVR,
comScore Media Metrix Ranks Top 50 U.S. Web Properties for May 2011
June 20, 2011, 10:40 amcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for May 2011 based on data from the comScore Media Metrix service. Mother's Day prompted sons and daughters nationwide to shop for bouquets and other gifts on Flowers/Gifts/Greetings sites,...
Google Adds Related Searches SERP Element
June 20, 2011, 10:15 amGoogle's ability to understand the complexities of synonyms, related terms, and categorization have improved dramatically over time. A recent addition to the SERP takes advantage of this understanding to provide a list of related searches for user.
Google and Bingahoo Join Forces for Schema.org
June 20, 2011, 10:15 amSearch has become richer and richer over the years - and we're not just referring to the massive wealth of the search engine companies. We mean the actual search engine page and the data that goes beyond just providing you a blue link and a brief description of what the site's about. In today's world .
eBay and GSI Commerce Make it Official (For $2.4 Billion)
June 20, 2011, 10:15 ameBay announced today that it has completed its acquisition of GSI Commerce, which was announced back in March. The deal was approved by stockholders on the 17th. eBay acquired all outstanding shares of GSI at $29.25 pher share in cash,
Trackur Adds Social Media Monitoring Analytics
June 20, 2011, 10:00 amThere's a reason why Trackur is calling its latest upgrade "Trackur 3.OMG" and it's because it's one of the social media monitoring company's biggest updates since its 2008 launch. Trackur Insights is the monitoring company's take on social media analytics. Focusing on the metrics users are most likely to use-and ignoring all of the useless...
7 Signs that Prove You Have No Passion In Your Blogging Niche!
June 20, 2011, 10:00 amI don't know who spread the word, but for some reason, thousands of people entered the blogging niche thinking that it was a cheap and easy meal ticket. Of course, most of them quickly found out that this isn't a place for slackers, but still - there is still a prevalent amount of passion-less bloggers that I'd like nothing more than to pull the...
What Does AOL Mean To Huffington Post? All Our Links!
June 20, 2011, 10:00 amThe Huffington Post has started a flame war with The New York Times claiming higher online users, but the integration with AOL has a lot to do with that and appears as if many parts of AOL are being rebranded under the Huffington Post. The increas...
35 Smart Social Media Business & Consumer Insights from @BrianSolis
June 20, 2011, 9:50 amEngage or Die 1. Our opportunity with social media is to do something more meaningful than just "marketing". 2 . Social media is not here to save you. It's not here to make your business matter again. That's your job. Social media are the tools to help you connect and engage . 3. Each social platform is its own community. What we do on the social...
Kraft Foods Present Malcolm Gladwell: 'Why It's Better to be Third'- Cannes Lions 2011
June 20, 2011, 9:50 amWhen Malcolm Gladwell was just graduated he sent 14 applications to Canadian advertising agencies, none of them ever got back to him, so it would appear that advertisings loss is everyones gain. Gladwell is a great booking for Cannes: he has the knack of explaining confusing topics through storytelling and this knack has paid off with his books...
Google Acquires SageTV, a Media Center Software Firm
June 20, 2011, 9:45 amGoogle has acquired SageTV for an undisclosed sum. SageTV is a company that builds media center software. It is expected that the company's efforts (which include DVR technology) will find their way into Google TV.
Skype Gets More Integrated with Facebook
June 20, 2011, 9:45 amSkype announced today that it is adding deeper Facebook integration with the new Skype 5.5 beta version for Windows. It will allow you to instant message Facebook friends directly through Skype, using the Facebook contacts tab within the service,
Why You Can't Ignore Schema.org
June 20, 2011, 9:45 amThe Internet is a vast world that is constantly changing and evolving. As more people log on, the necessity for organization of content and increasing findability of relevant sources are increasing at a rapid rate. This growing need requires major advances in the way information is cataloged, and developers have jumped on the opportunity to create...
When Building Your Paid, Earned and Owned marketing Strategy - Start with Consumer Insights
June 20, 2011, 9:40 amAs social media marketing moves off of the slide lines and into the heart of campaigns marketers are working to understand the right mix between paid, earned, and owned media. At the Cannes Lions festival , Initiative shared global research it developed on paid, earned, and owned media. They started by simply defining the approaches: Paid media is...
The "Talk Radio" Approach to Effective Email Marketing
June 20, 2011, 9:29 amMost people struggle with email marketing because they think email is ' email. But it's not. At least, not when you're selling online. When you're selling with email it's far more like talk radio than it is sending an email. What do I mean by this? Instead of thinking of your email marketing efforts as sending emails, a better description is '...
Rory McIlroy Dominates US Open, Celebrates on Twitter
June 20, 2011, 9:29 amWhen someone dominates a major golf championship the way Rory McIlroy dominated the 2011 US Open, the world quickly becomes your oyster In today's world, normally, the first place such ownership is acknowledged is via the social media circuit,
ICANN Votes to Open the Domain Name Floodgates
June 20, 2011, 9:14 amInternet domain name overlords ICANN (Internet Corporation for Assigned Names and Numbers) have voted on and approved today to open up the world of domain endings to include just about anything a person's heart desires.
ICANN Says You Can Turn Brands Into Domain Extensions
June 20, 2011, 8:39 amICANN has announced that companies and organizations will have the ability to turn their brands into domain name extensions starting in 2013. Applications are being accepted starting in January of 2012. TechCrunch reports The ICANN board has voted to approve the new gTLD program, which was first announced three years ago. The new program will...
Top 5 Google Panda Update SEO Survival Tips
June 20, 2011, 8:39 amGoogle Panda 2.2 is looming to drop sometime soon, and with it, increasing levels of apprehension in the small business community on fears of further collateral damage to organic search traffic. As a speaker at SES Toronto this year, I had the dis.
Netflix User Woes Continue to Pile Up
June 20, 2011, 8:39 amThe good times just keep rolling for Netflix users. The company recently launched a major redesign of its site, which has been met with an incredible amount of hostility from users, many of which have found little if any improvement,
The Dangers of Limiting Ad Spend to Hit EOQ Goals
June 20, 2011, 8:35 amAn interesting take on why it's not a good idea to limit ad spend just to hit media spend goals.
3 signs that your SEO copy is over-optimized
June 20, 2011, 8:24 amGreetings! Today's SEO Copywriting video tip addresses the three telling signs that your web SEO copy may be over-optimized. Yes, there is such a thing, and it happens when you've geared the copy so heavily towards the search engines that you've forgotten about the user experience. Join Heather as she discusses the three most common ways to figure...
Google Maps Powers iFit for a World-Tour Workout
June 20, 2011, 8:09 amPeople in the U.S. absolutely love working out and staying fit. There are a lot of things you can blame for our obesity lifestyle. Is it the carbonated soda we're always drinking, the caffeine dependence for energy? Is it the sedentary work and poor diet? Is it the long hours we spend at the office? .
Are You Selecting Your Keywords for the Right Reasons?
June 20, 2011, 8:09 amKeyword research has, and always will be a major part of SEO. It's a vital part of any effective SEO campaign and ensures that all the time and money you invest is going in the right direction. Far too often people underestimate the importance of spending enough time researching potential target keywords, and instead rush to get started on the...
Gifting Online & Offline: Not Just Holidays Anymore
June 20, 2011, 8:00 amLast time, we began our look at behavioral search query insights around gift giving from a search marketing perspective by looking at trends in the use of “gift” as a search keyword in Google – and learned a few things in the pro...
Facebook Looks To Be The Display King
June 20, 2011, 7:53 amAs display ads continue to make their comeback and grow in popularity, Facebook appears to be the leader in the segment according to eMarketer . Facebook will grow its net US display revenues this year by another 80.9% to $2.19 billion, eMarketer estimates. This will push it past Yahoo! to become the No. 1 display ad-selling company in the...
7 Smart Tips For New Business Blog Owners
June 20, 2011, 7:38 amDid you recently launch a blog to promote your small business? If so, below we outline several strategies to help you turn that blog into a customer raving, information packed, lead generating, sales producing machine. The trick is to know from the outset what you want your business blog to achieve, as this will facilitate the step by step action...
Aligning SEO with Marketing - A Case Study in Success
June 20, 2011, 7:23 amOne of the best things about being an SEO is when your activities produce tangible results for a company that really moves the bottom line. What follows are some strategies and tactics that my company has used to increase one of our client's year-.
The Ultimate Guide to Keyword Research
June 20, 2011, 7:08 amExtremely comprehensive keyword research guide...convering both sources of keywords and strategies / implementation.
My Love-Hate Relationship with SEO
June 20, 2011, 6:17 amI love search engine optimization (SEO). It works. It can provide a lot of value and I'm a strong supporter/evangelist of the practice of SEO. At the same time, sometimes I freakin' hate my job. Running an SEO agency, you're faced with a n.
Google Extends Support for rel=canonical
June 20, 2011, 6:00 amBack in 2009, Google officially started supporting use of the rel=canonical attribute in HTML. The canonical attritbute is part of a link tag, in the section of your HTML page.
This code allows webmasters to help Google identify pag...
BBDO Worldwide and Microsoft Advertising Study on Reaching 'The Next Billion' at Cannes Lions
June 20, 2011, 5:07 amMarketers can find the next billion consumers by understanding emotional connections to devices, according to global multi-screen study Earlier today I had the pleasure of joining Simon Bond, CMO of BBDO North America, on stage at the Cannes Lions International Festival of Creativity to share findings from our joint global study that we just...
Domain Name Replaced in SERPs With Alias Domain Name
June 20, 2011, 4:15 amFor one of my websites I have 3-4 additional domains which are 301 redirected to domain.com (they've always been 301 redirected). These alias domains are not just domain.net but also synonymA.com, synonymB.com.Turns out that if I do a Google search for "synonymA.com" the main website will show up, but instead of domain.com in the URL field Google...
We're bringing Cannes to you this week!
June 20, 2011, 3:46 amThis week we're on the ground at the Cannes Lions International festival. You can follow our coverage of one of the world's biggest events for creativity in communications. Some of the best creative minds and marketing visionaries will convene for the Cannes Lions international festival of creativity, and Microsoft Advertising will be at the heart...
Google's Quality Score Patent: The Birth of Panda?
June 20, 2011, 3:37 amBill Slawski's terrific patent post about the possible roots of pandalized SERPs.
testcannes
June 20, 2011, 3:15 amLet Creativity Do Its Thing at Cannes Lions 2011
June 20, 2011, 2:14 amWhile this is my first time at the Cannes Lions International Festival of Creativity , this marks the 10 th year Microsoft Advertising is sponsoring the event. You will see and hear a lot from us this week at our business conference, in our technology experience center and on the main stage in our keynote. Many discussions will take place around...
Aligning SEO with Marketing - A Plan for Success
June 20, 2011, 2:00 amOne of the best things about being an SEO is when your activities produce tangible results for a company that really moves the bottom line. So it is with great pleasure that I share some strategies and tactics that my company BusinessOnline has us...
Panda 2.2 is Just Around the Corner
June 20, 2011, 1:13 amAttention all SEO experts, marketers web masters and business owners! Panda 2.2 is coming up and soon. Is your site ready for the next algorithm update? At the SMX Advanced Marketing Conference held two weeks ago, Matt Cutts confirmed that the Panda 2.2 update has been approved, but not yet rolled out. The next update will reportedly target sites...
ICANN Approves .anything Domains
June 20, 2011, 12:55 amIn the for-profit world, that means that instead of going to coke.com or nike.com, you might be able to go to drink.coke or justdoit.nike. Nonprofit groups could reserve the .school domain and hand one out to every elementary school. Cities could consolidate their online presence at .nyc or .losangeles. And interest groups could stake out their...
Search Industry Roundup: Who's Bought Who Edition - June 20, 2011
June 20, 2011, 12:48 amThe world keeps spinning and the search industry never sleeps. Here are items of note in recent industry history. HubSpot Buys Performable HubSpot, an inbound marketing company, has purchased Performable, a "middle of the funnel" company wh.
Building Faceted Navigation That Doesn't Suck
June 20, 2011, 12:03 amPosted by MikeCP Back in February I wrote a post here on SEOmoz called " Tips and Must-Haves for your eCommerce Platform ". One of the essentials I mentioned was faceted navigation that doesn't suck. The fact is, a good faceted navigation system is hard to come by because of the intricacies involved. In this post I'd like to dive a bit deeper into...
Google Tests New Search UI, Trademarks Photovine
June 19, 2011, 11:33 pmGoogle's Inside Search event wrapped less than a week ago, but folks are already finding new stuff the search engine is testing. That includes a new user interface for search results pages in Google.com, as well as a new trademark for Photovine, which may ultimately included facial recognition software down the road. Ho-hum, just the latest nod to...
Video: A chat with Kenneth Wan, Group M
June 19, 2011, 10:17 pmContent: " Everyone is going digital, but at the end of the day we all want one single communication ticket to move across different platforms, from TV, print, online, and social media". Hear from Kenneth Wan at Group M in Hong Kong on how integration is the next challenge facing agencies, mobile's impact on internet usage and the importance of...
Read Mashables 10 Tips for Facebook
June 19, 2011, 9:06 pmIt is not often I jump on our blog and tell people to read another blog but this is a worthwhile exception! Ekatarina Walter, a social media strategist at Intel, wrote an article for Mashable (an amazing blog if you don't know of it already) discussing the top 10 tips for posting on your Brand's Facebook page . If you have any interest in using...
Search Industry Roundup: Who's Bought Who Edition – June 20, 2011
June 19, 2011, 7:00 pmThe world keeps spinning and the search industry never sleeps. Here are items of note in recent industry history.
HubSpot Buys Performable
HubSpot, an inbound marketing company, has purchased Performable, a "middle of the funnel" company wh...
Android, iPhone Data Use Is Exploding
June 19, 2011, 3:13 pmIt's no secret that Americans love their smartphones. In fact, most of them would probably be lost in a sea of boredom and confusion if they were separated from them for a day.
Consumers Bank on Daily Deals for Father's Day
June 19, 2011, 12:16 pmDaily deals provider PriceGrabber recently released a study regarding consumer spending in regards to this year's Father's Day. Interestingly, it found that consumers would be utilizing daily deals sites to compare and shop for their dads.
Consumers Bank on Daily Deals for Father’s Day
June 19, 2011, 12:00 pmDaily deals provider PriceGrabber recently released a study regarding consumer spending in regards to this year's Father's Day. Interestingly, it found that consumers would be utilizing daily deals sites to compare and shop for their dads.
Google AdSense: The Greedy Billionaire 8-Year-Old
June 19, 2011, 11:46 amGoogle's second largest revenue source turned 8 yesterday and despite its $2.5 billion contribution to the company coffers last year, it still causes pushback from the online world for click fraud, its financing of the spamming of the web, and its.
UM, L'Oreal & BMW - Entrepreneurs are the New Creative Department - Cannes Lions 2011
June 19, 2011, 11:11 amWe stayed on in the Debussy Theatre, after the Cannes Lions WGSN session Kaila has just written wrote about, to hear from Universal McCann and some big brands talk about entrepreneurship and creativity. Brian Monahan from the IPG Media Labs, who we interviewed recently for the Ad Vision series , set the scene by telling the audience that there are...
Pandia Search Engine Marketing Wrap-up June 19
June 19, 2011, 8:29 amHere are some interesting stories from the world of search engine marketing and optimization. As always we cast the net wide, and include other stories that may indirectly affect your online marketing efforts. Will Author Markup Help Google's Scraper Problem? SE Watch: Using HTML5 and XFN markup like the rel="author" and rel="me" code,...
Pandia Search Engine News Wrap-up June 19
June 19, 2011, 8:29 amHere are some essential search engine news headlines from this week. Google Test Adds Website Names, Subtracts URLs in Search Results SE Watch: Google appears to be testing a new look for search results, adding the name of popular websites including LinkedIn, Facebook, Apple, Wikipedia, Amazon.com, Yahoo, and Bing next to the page's URL. In some...
May 2011 Search Engine Market Share from comScore, Compete, Hitwise
June 19, 2011, 8:24 amBing failed to steal any more searches from Google in May 2011, halting eight straight months of search market share growth, according to the latest comScore figures. Here's a look at comScore's rankings, as well as search engine market share.
WGSN Provides Key Consumer Insights for Advertisers in 2012 and 2013 - Cannes Lions 2011
June 19, 2011, 8:03 amSusanna Kempe, CEO at WGSN, shared consumer insights for 2012 and 2013 at Cannes Lions 2011 . Interestingly enough, key themes that jump out are beauty, simplicity, and technology. Kempe said consumers are looking for five things from us in 2012: A new state of wonder. Ralph Lauren launched a campaign that showcased the ultimate collision of...
Loopt Sees iOS 5 Notifications As Huge for Daily Deals Space
June 19, 2011, 7:18 amUsers of iOS devices are anticipating the release of iOS 5 later this year for a number of reasons. One of these reasons is the way it handles notifications. Rather than the screen takeover, notifications will be more subtle,
Father's Day 2011 Google Logo: A Tie for Dads
June 18, 2011, 6:05 pmHappy Father's Day to Dads everywhere! Just as it has done since 2000, Google has posted a special logo for that special third Sunday every June dedicated to honoring fathers. Google's Doodle appears in numerous countries today around the world, i...
American Cities According to Twitter
June 18, 2011, 12:20 pmHave you ever wondered what United States cities would actually be called if they let the internet name them? By analyzing tweets, Inbox Q has given us the answer. Did you know that Twitter users commonly refer to Milwaukee,
Copyblogger Weekly Wrap: Season Finale Fiesta!
June 18, 2011, 11:30 amSo today will be the last Wrap until summer ends, the kids go back to school, and Brian puts his shirt back on. So in honor of this being our season finale, I'm throwing the BIGGEST, BADDEST, ROOTIN'-TOOTIN'EST PARTY YOU'VE EVER SEEN IN A BLOG POST! Of course, because we're confined to a blog post without multimedia, the party won't actually...
Mesh Gets a Release Timeline for Second Life
June 18, 2011, 9:09 amAs mentioned recently, things have been busy down at Linden Lab. While search is scheduled to be revamped, the other big news, announced on May 31 was the promised timeline for the introduction of Mesh to the live Second Life grid. According to th.
Vancouver Riots and Social Media Reveals Just How Senseless People Can Be
June 18, 2011, 9:09 amWhile the warmth of the kissing couple may have brought a ray of sunshine to an otherwise horrific end to Stanley Cup series,
Cup of Joe: With a Little Help From My Friends
June 18, 2011, 7:53 amJust as a little bit of a warning: In this post I totally jump the shark and start singing kumbaya and giving everyone hugs like a dirty hippie. You have been warned. Man, I am happy! Like really happy. Why's that? I am happy because the business I started 4 years ago is doing pretty good. But, more importantly, so many of my friend's businesses...
Google Maps API Allows Street View in Grand Theft Auto's Liberty City
June 18, 2011, 7:23 amGoogle's various APIs are designed to allow coders to run amok (in a good way) with Google resources. That's certainly been demonstrated with the Google Maps API, where the Grand Theft Auto community has implemented full Street View on their map o.
Are You Ready to Pay Retailers with Your Phone?
June 18, 2011, 7:07 amRetrevo has released the results of a study, looking at the buzz surrounding Google Wallet, NFC, and new ways to pay for products in-store with a mobile device.
Ash Meets Water
June 17, 2011, 6:30 pmby Mike Krumboltz No volcano stays dormant forever. In Chile, the Puyehue volcano recently erupted after decades of inactivity. Tons of ash landed in neighboring Argentia. Check out a video of the aftermath. Once upon a time this was a lovely lake.
Google AdMeld Deal Draws DoJ Scrutiny
June 17, 2011, 4:28 pmEarlier this week, Google officially announced that it has agreed to acquire ad optimization firm AdMeld, and now, as expected it appears it will draw government scrutiny. Pretty standard really.
".brands" approach with Internet name shake-up
June 17, 2011, 4:20 pmBig domain name changes proposed! - Brand owners will soon be able to operate their own parts of the Web -- such as .apple, .coke or .marlboro -- if the biggest shake-up yet in how Internet domains are awarded is approved.
Jurassic Park 4 Rumors Poised To Set The Internet Ablaze
June 17, 2011, 3:58 pmIf there is one thing you can unite the internet community around, it's bacon. Bacon and, to a lesser degree, Jurassic Park 4 rumors.
PPC News - Advertisers Can No Longer Hide Behind the Click
June 17, 2011, 3:41 pmby Mike Fleming
Google Instant Preview: A Game-Changer for Landing Pages
Until now, the only information a user had on a search results page
to decide where to click was the 135 characters in the ads. This led
to many advertisers getting away with bad post-click marketing as long
as they wrote great ads. Not any more. ...
Facebook Marketing Tactics: 3 Ways of Pinpointing Your Audience
June 17, 2011, 3:12 pmFacebook matches advertisers to users based on users' interests, activities, favorites, their job titles, as well as the names of the groups they belong to and the pages they are fans of. That's a lot of information, and Facebook is st.
10 Steps to Becoming a Successful Blogger from Reality Steve
June 17, 2011, 3:12 pmWebProNews recently interviewed reality television blogger Reality Steve (Steve Carbone). The interview wasn't entirely about how to launch a successful blog, but as he shared his story with us,
Facebook Marketing Tactics: 3 Ways To Pinpointing Your Audience
June 17, 2011, 2:22 pmFacebook matches advertisers to users based on users' interests, activities, favorites, their job titles, as well as the names of the groups they belong to and the pages they are fans of. That's a lot of information, and Facebook is st.
3 in 10 Americans Shop While Watching TV
June 17, 2011, 2:07 pmTV networks would like to think that we're giving their shows our undivided attention, but a recent survey by Adweek/Harris Poll proves it's just not so. They surveyed 2,309 US adults between May 24 and 26, 2011 and here's what they found out. 56% of respondents said they surf the web on a computer while watching TV. 18% surf using a mobile phone...
Google's Les Paul Doodle Was A Productivity Killer
June 17, 2011, 2:07 pmToo bad these folks didn't write for an Internet news company, because then, their time on the Les Paul Google Doodle could be viewed as research' What we have here is, apparently,
Google Places Basics: Listing a New Business – A Timeline for Launch
June 17, 2011, 1:56 pmListing a new business with Google has its own quirks that need to be considered so I am highlighting my response here and following that up with a sample timeline for the complete process.
Google’s Les Paul Doodle Was A Productivity Killer
June 17, 2011, 1:55 pmToo bad these folks didn’t write for an Internet news company, because then, their time on the Les Paul Google Doodle could be viewed as research… What we have here is, apparently, the Google Doodle that celebrated guitar legend Les …
Scaling Link Building - Whiteboard Friday
June 17, 2011, 1:52 pmPosted by Aaron Wheeler Link building can be the most tedious and time-consuming task of SEO. At least, that's how a lot of people feel about it. Ever want to know how to scale link building to avoid the pitfalls of wasted time and effort? This week, Tom Critchlow from Distilled interviews Ross Hudgens , an SEO currently working at Full Beaker in...
What's the Cost of a Bad Review?
June 17, 2011, 1:21 pmTwitter has been a real boon to online marketers, but unfortunately, it's also gotten a few people into big trouble. This week it was a a PR guy who took a swipe at those who gave his video game a bad review. "too many went too far with their reviews. We r reviewing who gets games next time and who doesn't based on today's venom." The game company...
What’s the Cost of a Bad Review?
June 17, 2011, 1:17 pmTwitter has been a real boon to online marketers, but unfortunately, it’s also gotten a few people into big trouble. This week it was a a PR guy who took a swipe at those who gave his video game a bad review.
“too many went too far with their reviews. We r reviewing who gets games next time and who doesn’t based on today’s...
LulzSec Has Some Fun With Their 1000th Tweet
June 17, 2011, 1:06 pmWhat, exactly, is the appeal of LulzSec? Here lately, just about every move the group has made gets large amounts of Internet media love, with rarely a dissenting look. This publication, including this author, is guilty of the same.
Weiner Wrap-Up
June 17, 2011, 12:16 pmIt's not very often that something like Weinergate comes along. I mean, come on - A U.S. Representative named Weiner tweets pics of his wiener. For the internet, that's just making it too easy.
Cyber Will Be the Next Generation Warfare, Says Govt. Expert
June 17, 2011, 11:45 amThe recent breaches involving both Sony and Epsilon prove that cyber threats are on the rise. According to Charles Dodd, a U.S. government consultant on cyber defense, the death of Osama bin Laden sparked many cyber attacks ranging from spam-related incidents to politically motivated foreign nation threats as well.
Should Google Display Click Counts on Ads?
June 17, 2011, 11:45 amGoogle is testing an AdWords feature that displays how many clicks an ad has received for a particular advertiser. It's unclear how widespread the testing is,
Google Doodle Earns 10.7 Million Strumming Hours
June 17, 2011, 11:45 amJune 9th is Les Paul's birthday (it would have been 96), and Google paid tribute to this legend of rock by turning the Google logo into an interactive guitar. The doodle lasted two days, with the repeat on the 10th serving as the doodle's encore. Users could visit the Google home page to strum out .
World IPv6 Day - Next Generation of Internet was successfully tested!
June 17, 2011, 11:05 amReposted from the Official Microsoft Blog World IPv6 Day took place on June 8, 2011 and was a resounding success. IPv6 is the next generation of the Internet Protocol, and defines how computers communicate and address each other across networks. The current version of the Internet Protocol, IPv4, is not able to support the growing number of...
Facebook Ranking Factors: How to Gain an Edge in the News Feed
June 17, 2011, 10:55 amThe Facebook news feed is important to all of us - for businesses, personal profiles, and groups. In fact, one could argue the most prime piece of real estate on Facebook is the Top News feed. At the F8 Developer Conference, Facebook.
Have You Watched Your 10 Minutes of YouTube Today?
June 17, 2011, 10:25 amcomScore is reporting that the viewing of video on Google sites (read: YouTube) averaged 5 hours per viewer for the month of May. This is the first time this number topped the 5 hour mark. Sounds like a lot at first but when you break it down to about 10 minutes per day that doesn't seem entirely out of line. Here is how others stack up against...
Google Fights Accusations of Obama Favoritism
June 17, 2011, 10:09 amWhile the presidential elections are still a year away, it's not too early for the campaigners to start their work. In this early phase, contact information is being collected and groups are being organized. One of the stronger groups, and one that made quite a showing in 2008, is Obama's campaigning organization. But a recent .
Thanks To Our Marketing Pilgrim Advertisers and Channel Sponsors
June 17, 2011, 9:54 amThank you to all of our advertisers and sponsors who help make Marketing Pilgrim possible. We are looking forward to announcing some new additions to the Marketing Pilgrim Channel Sponsors group in the very near future. If you are interested in learning about a great way to economically and efficiently reach Internet marketing industry...
comScore Releases May 2011 U.S. Online Video Rankings
June 17, 2011, 9:54 amcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 176 million U.S. Internet users watched online video content in May for an average of 15.9 hours per viewer. The total U.S. Internet audience engaged in more than 5.6 billion viewing sessions during the...
Happy Fathers Day From The Beastie Boys
June 17, 2011, 9:54 amThe Beastie Boys have sure embraced viral marketing in past few months. They made a splash back in April when their star studded "Fight For Your Right Revisited Trailer" blew up the interwebs. The video,
Google Adds HTTP Header Support to rel= "canonical"
June 17, 2011, 9:39 amGoogle is now supporting link rel="canonical" relationships specified in HTTP headers. Evidently this was heavily requested, as the feature is in response to webmaster feedback. The syntax can be found in this document.
Google Adds HTTP Header Support to rel= “canonical”
June 17, 2011, 9:29 amGoogle is now supporting link rel=”canonical” relationships specified in HTTP headers. Evidently this was heavily requested, as the feature is in response to webmaster feedback. The syntax can be found in this document. Google Webmaster Trends analyst Pierre Far outlines …
8 Tips to Avoid Social Media Disaster
June 17, 2011, 9:24 amAmber Mac's Keynote at SES Toronto 2011 was almost renamed How to Avoid Weinergate in light of the recent social media scandal named after, um, Weiner's weiner. The key theme of her presentation was authenticity and provided best practice on how t.
Summertime and the Living's Easy '
June 17, 2011, 9:24 amOkay, not easy . Maybe just a little easi-er. In honor of this flitting Summer season, we're going to lighten the editorial calendar here on Copyblogger for a couple months and head back behind the curtain to work on some cool stuff we're dreaming up for you all. We'll be filing three great articles a week " every Monday, Tuesday and Wednesday "...
Sony Tablet Ad Is Beautiful, Mysterious
June 17, 2011, 9:04 amSony is gearing up for the release of their upcoming tablets, the S1 and S2. According to a private note acquired by Engadget,
Facebook for iPad on the Way
June 17, 2011, 8:49 amFacebook, while seemingly omnipresent across devices, and certainly accessible on an iPad, has never had a proper iPad app. It looks like it will soon, however. The New York Times is reporting,
Google Launches New Reputation Management Tool
June 17, 2011, 8:18 amJust like a normal reputation, your webutation can have a definite and visible impact on how people interact with you. Unlike your normal reputation, however, a bad webutation can reach a huge array of groups - including potential employers around the globe and anyone else who cares to Google you. Google already offered a tool .
New Phishing Tactic Turns Google Against Itself
June 17, 2011, 8:18 amThe cyber age has proved the immense human potential for both intelligence and stupidity. Perhaps the best example of both is cyber-age "phishing," where malicious users send counterfeit messages in an attempt to steal account password, personal data, and even credit card info. Yes, we can see the foolishness of your standard user by the .
Boost Your CTR With These 5 PPC Ad Copy Strategies
June 17, 2011, 8:18 amStrong creative can be a huge competitive advantage in the world of paid search. When you can pay less to get more, you're doing something right. The compounding factors of improved CTR, increased quality score, and reduced CPC can make a .
Google to Encourage Americans to Get Online
June 17, 2011, 8:18 amAs you may or may not know, I usually monitor the domain name purchases of some of the major online retailers and web properties. Certain domain name purchases catch my eye, and I try to post about it when something noteworthy is in the works. Usually, when someone has plans for something, they will purchase the domain name related to the new...
Integrate Your Blog, Facebook Page and Group with WPBook
June 17, 2011, 8:18 amIf you're like me, you have a difficult time deciding which to focus your efforts on - a Facebook page or a Facebook group. I have found groups (especially new ones) work much better for interaction, whereas Facebook pages are easier to market. Hence my solution: I use pages to build a fan base and groups for open discussions on related matters....
Father's Day 2011 emphasises the personal touch
June 17, 2011, 7:48 amThis weekend is Father's Day and in the run up to the celebratory day on Sunday, search term behaviour has revolved around, dates, gift ideas and cards. What becomes immediately apparent when looking at the search data for the last four weeks ending 11 June is the number of search terms relating to the actual date of Father's Day. Three of the top...
eCommerce: When Traffic is Up and Sales are Down, Where Do You Look First?
June 17, 2011, 7:40 amWebmasterWorld Members discuss the issue of eCommerce site traffic and sales conversions heading in opposite directions.
Local Search: Who Should Tell You Where To Eat Tonight?
June 17, 2011, 6:42 amThere is much discussion about the role of traditional search engines like Yahoo and Google when it comes to local search. Traditional web search was built and optimized to value the popularity of a page rather than the popularity of a place. .
Keywords Forensics: Research Search Terms That Others Miss
June 17, 2011, 5:50 amThe notion of keyword research is a pillar of the SEO world. SEOs everywhere rack their brains and use sophisticated tools in an attempt to discover what keywords they should optimize for. However, to hear John Alexander, the director of training ...
SES Toronto: Smart Mobile Marketing
June 17, 2011, 5:31 amThe "Smart Mobile Marketing" session is a panel discussion, moderated by TopRank CEO Lee Odden. To begin the discussion, Lee opens with a question for the room of 80+, "how many people in the room have developed a mobile version of a site?" 3-4 hands slowly raise. And with that, the stage is set: There is a lot of learning to do surrounding mobile...
Ad Vision: Digital Possibilities - The Changing Nature of the Consumer Journey - Cannes Lions 2011
June 17, 2011, 5:06 amWelcome to the 29th and last video in our Ad Vision series of talks and interviews leading up to Cannes Lions 2011! Our final film is a special panel discussion from the Festival of Media, held last month in Montreux. Navigating Digital Possibilities: The Changing Nature of The Consumers Digital Journey brings us a rapid fire, all-hands-on-deck...
Google Web Search Supports rel=canonical HTTP Headers
June 17, 2011, 4:44 amGoogle announced today on their Webmaster Blog that they support the rel-canonical mechanism, formerly restricted to META elements, in HTTP headers now. That's great news, because it allows to canonicalize URIs of PDF docs, text files and whatnot. Personally, that's SUCCESS: I've requested this in 2009, nagging and nudging Google from time to...
Irish Hotel Takes Google to Court for Search Suggestion
June 17, 2011, 3:20 amWhen Google users type in the name, or even just the first part of the name, of Ballymascanlon, a hotel located in North Dublin County, Ireland, one of the top search suggestions from Google Autocomplete (formerly Google Suggest)&nb.
SEO Your Website For Foreign Market Acquisition
June 17, 2011, 2:00 amAny U.S. company looking to expand into foreign markets must first ask whether this is the best decision for their business. Laws, payment processing, and taxation are all questions for legal and your accountant, so let's instead focus on the pros...
How to Optimize Your Facebook Page for SEO
June 17, 2011, 1:18 amThere is no denying that Facebook is the 800 pound gorilla of social media marketing. A reported 600 million people visit Facebook every month! Regardless of your product niche, chances are at least a handful of your target audience uses Facebook to varying degrees. Creating a Facebook page for your company is a great way to connect with your...
Has Google Started Rolling Out Panda 2.2?
June 16, 2011, 11:45 pmWebmasterWorld Members are sending reports of SERPs changes which may indicate Google Panda 2.2 is rolling out.
Android Far from Priceless: Oracle Wants Billions from Google
June 16, 2011, 11:22 pmGoogle could rue the day it built the Android operating system with Java code and spun it out to the world under an open source license. Oracle, which sued the search engine for patent and copyright infringement last August, is seeking damages "in the billions of dollars," Reuters said. This stunning revelation, which came one week after we...
UK's Pizza Express is Latest Retailer to Save You Time by Paying with PayPal
June 16, 2011, 8:15 pmIf you watched the news in the US, you'd be convinced mobile payments in the offline world are coming soon'and that Near Field Communications (NFC) will unlock the revolution! The funny thing is that while others have just been talking about it, PayPal has been doing it: We've been making mobile payments a reality since .
What the Shutdown of Canada Post Means for PayPal Merchants
June 16, 2011, 8:15 pmToday's news that Canada Post has shut down its national postal service will have a considerable impact on both Canadian-based businesses as well as international merchants selling to customers in Canada. With more than 98 million active accounts across 190 markets worldwide, PayPal is responsible for significant cross-border activity. For those...
The Story of Saggy Pants
June 16, 2011, 7:24 pmby Mike Krumboltz The recent incident at San Francisco International Airport involving a man's arrest for his saggy pants sparked a slew of web searches. Among the most interesting (to us, anyway) were those queries that seek to understand how the baggy pants trend began. If you've ever wondered why some people choose to wear their pants so low...
China Blocks Google Searches for Zengcheng Protests
June 16, 2011, 7:00 pmThe People's Republic of China has never particularly been known for its free speech activism. As the information age has gained momentum, so have the restrictions of the Chinese government. Most recently, China blocked any Chinese search for term...
The Google Panda Guide: Part 5 - The AdSense Dilemma
June 16, 2011, 7:00 pmHey AdSense publisher, are you really ready for Google Panda? Almost four months have gone since Panda, the new quality content filter from Google that has hit the web making thousands of web sites close business in the name of giving greater space to real quality content. Not to web sites that have been built and maintained exclusively for the...
Yahoo! App Search Gives Android a Boost
June 16, 2011, 6:09 pmEarlier this month, Bing released a lineup of search features that left Google out in the cold; Bing was allowing users to quickly find, install, rate, and otherwise interact with iOS applications - but not Android apps. Well, Yahoo! (the other half of "Bingahoo"), is resolving that imbalance by adding two Android-oriented features: Yahoo! App...
Rob Zombie's Woolite Ad Moves the Web
June 16, 2011, 6:04 pmby Claudine Zap The Woolite apocalypse is upon us. A new ad campaign by horror filmmaker Rob Zombie is a spoof on his type of movies. And a load of laundry is getting all kinds of abuse. The ad's message: "Don't torture your clothes with detergents." So instead just scare the heck out of your clothes? No, silly - use Woolite! If the Center for...
Five Fun Facts for Father's Day
June 16, 2011, 6:04 pmby Claudine Zap Fire up the grill and dust off the "World's Best Dad" mug: Father's Day is Sunday, June 19. Here, five fun facts about the day. 1. The first Father's Day : A sad event spurred the very first day to celebrate fatherhood. Residents in Fairmont, West Virginia first honored dads on July 5, 1908. The reason: 210 family men had been lost...
Is Facebook Going Gray?
June 16, 2011, 5:54 pmMy husband just told me that the generation gap between him and our teen son, is less than it was between him and his father when he was a teen. I thought he was nuts, but then I saw this report from eMarketer that shows a significant rise in Facebook engagement with folks over 55. Could Facebook be the great equalizer of all folks from 18 to 80?...
The Improved Google Analytics Map Overlay
June 16, 2011, 5:54 pmFew things are as important as analytics if you want to succeed on the web - which is probably why Google worked hard to develop a powerful Google Analytics tool. The upcoming version of Analytics, which is still in the open beta stages, includes many new features. One of the more prominent that is now accessible to users is the updated map...
What the Heck Is PotterMore.com?
June 16, 2011, 5:48 pmby Mike Krumboltz It's a bittersweet time for fans of Harry Potter. The eighth and final movie hits theaters this summer. The series of books concluded several years ago. What's a hard-core Hogwarts fan to do? Fear not! A newly launched URL, pottermore.com , indicates that author J.K. Rowling has a few more tricks up her sleeve. As of now, there...
Google's New "Me on the Web" Feature
June 16, 2011, 5:38 pmSlowly but surely, Google is becoming more social - but it's not because the company has launched a social network that rivals Facebook, and it's certainly not a sudden surge in Buzz popularity. Rather, it's because Google has started to enhance its social elements and add incentives to using them. One of the most recent features is the new "Me on...
Google Denies Favoritism in Obama Re-Election Efforts
June 16, 2011, 5:23 pmThe U.S. political scene walks a fine line between privatization and public domain; while there are strict limits on what corporations can do in sponsoring a political candidate, each candidate does advertise using campaign funds. As we slowly approach the 2012 presidential election, the re-election campaign for Obama - as well as for many other...
Groupon, Pandora Big Noise, Small Splash
June 16, 2011, 4:53 pmWhen people talk about hot trends on the web, Groupon is on the list, but for all the noise they're making, the experts say that Groupon isn't turning a profit and may have a hard time doing so in the future. Now, it's Pandora's turn in the spotlight thanks to their announced IPO and hey, lookee there, they're not making any money either. How can...
The Microsoft Media Network and Microsoft Advertising Exchange: Part 2 of 3
June 16, 2011, 4:48 pmDo ad networks have a future in an exchange-enabled world? With both an ad exchange and a network in its portfolio, Microsoft Advertising is particularly interested in the answer to this question. In this three part series hear how Microsoft, while bringing its Advertising Exchange to market, is simultaneously evolving its Media Network to...
Announcing the Conference Crasher Giveaway: Enter & Win!
June 16, 2011, 4:38 pmPosted by JoannaLord You know all those times you've had to save a search on Twitter so you can keep up with (yet another) search conference you couldn't afford attending? Well, no more, my friends! We have partnered with some premier search and social conferences and compiled over a dozen full-conference passes to give away! That's over $10,000...
Google Brings Organized Lists to Search
June 16, 2011, 4:23 pmGoogle has had a busy week of launching features. Today, the company announced that it is now showing collections of top referenced items for some topics that are searched. Product manager John Provine explains , "Sometimes when you're searching, you're not just looking for one specific result, you may be looking for a list to start a series of...
Rebecca Black's Friday Gone From YouTube
June 16, 2011, 4:03 pmSay it ain't so! It looks like, at least for right now, you are going to have to rely on parody videos to get your "Friday" fix, as the official video has been pulled from YouTube. The much loved, much hated viral sensation had over 167,000,000 views at the time of its disappearance. The official video, hosted by ARK Music Factory,
Rebecca Black’s Friday Gone From YouTube
June 16, 2011, 3:50 pmSay it ain’t so!
It looks like, at least for right now, you are going to have to rely on parody videos to get your “Friday” fix, as the official video has been pulled from YouTube.
The much loved, much hated viral sensation had over 167,000,000 views at the time of its disappearance. The official video, hosted by ARK Music...
Netflix Makes More Changes, More User Outrage Ensues
June 16, 2011, 3:47 pmToday, on the Official Netflix blog, Tom Willerer from the product team wrote , "We're removing avatars, nicknames and bios associated with reviews, as very few Netflix members use them. We're constantly working to improve the Netflix experience, and by removing these little-used features we are simplifying the review process." After the user...
Why You Should You Hire an SEO Content Writer for Your Business
June 16, 2011, 3:17 pmSEO is the name of the game when it comes to bringing relevant search engine traffic to your website. However, for many businesses, there is a sea of options that exist to execute a SEO strategy such as hiring a SEO company, a link builder, or copywriter. This article focuses on the latter, because in my sincere opinion content is king, and if you...
Google Maps Adds "My Places": An Accidental Gift to Stalkers?
June 16, 2011, 3:17 pmGoogle has added a new feature to Google Maps that lets users quickly access locations they rated, starred, or saved in Google Maps. However, those who don't use this feature with care may accidentally be sharing personal information. Because maps.
JK Rowling's New Harry Potter Site Pottermore Boasts Upcoming Announcement
June 16, 2011, 3:17 pmHarry Potter-mania has to be the the most long-lived hysteria that I've ever lived through. Since the publication of the first book, through the movies, and up till now, fans of the series remain thrilled with any new development in the world of Hogwarts. Take for instance the bestseller status of a tiny collection of companion material know as...
Why we revisited Groundswell - and new ways to consume it
June 16, 2011, 3:02 pmby Josh Bernoff Any book with a degree of success comes out in paperback these days. But when we made the decision to bring out Groundswell in paperback, we didn't want to do an ordinary job. So we didn't. We didn't just add new content, we found new ways to share it. First the content. As we've already described, we've updated Groundswell with...
JK Rowling’s New Harry Potter Site Pottermore Boasts Upcoming Announcement
June 16, 2011, 3:01 pmHarry Potter-mania has to be the the most long-lived hysteria that I’ve ever lived through. Since the publication of the first book, through the movies, and up till now, fans of the series remain thrilled with any new development in the world of Hogwarts. Take for instance the bestseller status of a tiny collection of companion material...
Inbound Marketing Pioneer HubSpot Acquires Performable
June 16, 2011, 2:47 pmWe love when one of our sponsors here at Marketing Pilgrim does something big. Today that would be HubSpot and their acquisition of marketing automation company Performable. HubSpot is known for its service to the small business community but has seen how inbound marketing can turn small companies into larger ones with more advanced needs. The...
Google Chromebook Makes It to the Wild
June 16, 2011, 2:32 pmGoogle's Chromebook is finally a real, live, (metaphorically) breathing thing. Several models with varying prices are available, and initial reviews have started coming back. Here's a brief look at all your specs, options, and early-phase feedback.
Google's Les Paul Doodle Cost the World $268 Million
June 16, 2011, 2:32 pmGoogle giveth and Google taketh away. One area that surprisingly manages to cover both ends of those deitific duties is the recent Google Les Paul doodle - which allowed users to play a guitar and even compose their own melodies right from the Google home page. According to the gurus over at Extreme Tech, the time-wasting fun of the doodle cost...
Facebook Launches Send Dialog
June 16, 2011, 2:17 pmFacebook has announced the launch of the Send Dialog , building off the momentum of the Send Button, which has been added to over 100,000 sites in the first 30 days of its launch, according to the company. "It resembles the Feed Dialog, but gives people the ability to share a link as a private Facebook message, email or Group post," says Ravi...
The Internet is My Religion, One Man's Speech on the Power of Connection
June 16, 2011, 2:17 pmWow, this makes two feel good internet stories to come along today. First, Redditors help a man crowd-plan his derailed wedding and now we have this speech about the way the internet connects us all and helps us achieve great things. As part of the Personal Democracy Forum 2011 in New York, a developer and startup founder Jim Gilliam told his...
Meat Dress Immortalized in Hall of Fame
June 16, 2011, 2:11 pmby Claudine Zap Vegetarians, beware: The Rock and Roll Hall of Fame is serving up one very famous - and controversial - meat dress worn by Lady Gaga at the MTV Music Awards last fall. The item is part of a new Women Who Rock exhibit at the Cleveland museum. Gaga went from rocking a rack of meat to having it preserved for the ages. Literally. The...
The Internet is My Religion, One Man’s Speech on the Power of Connection
June 16, 2011, 2:04 pmWow, this makes two feel good internet stories to come along today. First, Redditors help a man crowd-plan his derailed wedding and now we have this speech about the way the internet connects us all and helps us achieve great things.
As part of the Personal Democracy Forum 2011 in New York, a developer and startup founder Jim Gilliam told his...
Kinect Comes to Windows
June 16, 2011, 2:01 pmToday, Microsoft released a software developer kit (SDK) in beta for its Kinect product for the Windows 7 operating system, effectively meaning that software developers will be able to harness the capabilities of Kinect for use with personal computers running Windows, as opposed to just the company's Xbox gaming and entertainment platform. "With...
Shopping, saving and sharing on the Google Commerce Blog
June 16, 2011, 2:01 pmToday we're launching the Google Commerce Blog to bring you news, trends and ideas about shopping, retailing and payments from across Google and beyond. Google commerce products help buyers easily find the things they're looking for no matter where they are. They also help retailers attract and retain customers. For example, retailers can list...
Google Offers beta launches in Portland, Oregon
June 16, 2011, 2:01 pm(Cross-posted on the Google Places and Google Small Business blogs) Nothing beats a good deal, and during these couple weeks we saw that first hand. We teamed up with Floyd's Coffee Shop in Portland to launch the Google Offers beta, a new product that brings Portlanders daily deals from local businesses. On launch day, we asked Portlanders to sign...
Using Custom Variables to Make Google Analytics Work for You
June 16, 2011, 1:54 pmOn Tuesday I had the pleasure to speak at #SEMpdx on Google Analytics. I was told to bring some “really advanced sh**“, so I thought I’d talk about custom variables. I was relieved to see that few in the crowd had actually used custom variables before, which is more a reflection of Google’s not doing enough to tout the...
Optimizing Your Online PR Strategy for Search & Social, Part 2: Goals of Online PR
June 16, 2011, 1:36 pmby Stoney deGeyter I started this series looking at the differences between print readers and web readers . This is critical to understand before moving forward with your online public relations material. We cannot expect to reach online readers the same way we reach those that are offline. We can't just do the old-world methods in a new-world...
Atlas and Web Analytics"What They Do and How They Can Work Together
June 16, 2011, 1:36 pmAt Atlas, we have fielded questions from clients for years about how Atlas and web analytics tools, such as Omniture and Webtrends, work together. Web analytic technologies, once tools of the IT department for maintaining websites, are essential for marketing teams to effectively plan and execute their businesses online. Marketers tend to directly...
Budweiser To Sponsor FA Cup, UK Twitter Users Clown Decision
June 16, 2011, 12:25 pmThere aren't many brands that are more "American" than Budweiser. It's synonymous with with everything to do with modern American culture, especially in sports. With that in mind, there aren't many things more "British" than the FA Cup, a tournament featuring the teams of the English football league, including teams from the English Premier League...
Scottish Power price hikes cause comparison flurry
June 16, 2011, 12:10 pmScottish Power was the first of the major utility companies to raise its average gas and electricity bills last week in response to the increasing costs of wholesale gas price. Other providers are likely to follow suit, which in turn is likely to send consumers searching online for new deals to get the cheapest energy bills online.
comScore and GfK MRI Announce Collaboration on Product Offering that Combines U.S. Print Readership and Online Behavior Using Fused Database
June 16, 2011, 12:10 pmcomScore, Inc. (NASDAQ: SCOR) and GfK MRI today announced a partnership to develop a new product offering that links Americans' online media habits with print readership and other media consumption data, including product and brand usage, all in a single unified database known as comScore-MRI Fusion.
Google Launches "Me on the Web"
June 16, 2011, 12:10 pmGoogle has released a new feature called "Me on the Web." It's a reputation management tool accessible from the Google Dashboard, underneath the Account details. Google says the tool makes it easier to set up Google Alerts, and suggests search terms you may wish to monitor, and provides links to resources that offer information on how to control...
Google Encourages Mobile Optimization of Sites
June 16, 2011, 12:10 pmIt's impossible to predict the future with complete accuracy, but that doesn't mean that rising water and torrential rains should be ignored; even if there's not a flood on the way, the trend is pretty obvious. That's the way the world of technology is right now with mobile devices. The tablet market has exploded, smartphones .
LulzSec Takes Down CIA.gov, Hacking Simply for Enjoyment
June 16, 2011, 11:55 amThe hacker group LulzSec, famous for their gaming community hacks , is moving on to bigger targets. While the group has claimed responsibilit y for hacks and data dumps against Sony, Bethesda, and Nintendo in the past, they recently went after the U.S. Senate and have now taken down the CIA's website. That's right, for a window of a few hours...
Google Launches “Me on the Web”
June 16, 2011, 11:46 amGoogle has released a new feature called “Me on the Web.” It’s a reputation management tool accessible from the Google Dashboard, underneath the Account details.
Google says the tool makes it easier to set up Google Alerts, and suggests search terms you may wish to monitor, and provides links to resources that offer information...
Panda Victim Xomba "Dances on the Bones of Content Farms"
June 16, 2011, 11:40 amEarlier this year, we had a conversation with John Citrone , editor of the online writing community Xomba.com , which fell victim to Google's Panda update. He gave us a preview of a redesign of the site, which had been in the works for some time prior to the update, as he told us the company saw the update coming and started preparing for it last...
Panda Victim Xomba “Dances on the Bones of Content Farms”
June 16, 2011, 11:26 amEarlier this year, we had a conversation with John Citrone, editor of the online writing community Xomba.com, which fell victim to Google’s Panda update. He gave us a preview of a redesign of the site, which had been in the works for some time prior to the update, as he told us the company saw the update coming and started preparing for it...
Apple Wants To Stop Concert Filming With iPhones
June 16, 2011, 11:25 amCell phones are popular items at concerts as mobile users take pictures and videos of their favorite entertainers, or, well, whatever entertainer they happen to be watching at the time. The technology is also considered something of a menace by many artists and concert-goers alike, and now, Apple is trying to placate the recording industry once...
Google Accused of (But Denies) Giving Obama Special Ad Access
June 16, 2011, 11:05 amPolitico ran an interesting article about unconfirmed and denied suspicions that Google had given President Obama a special deal on an as-of-yet released advertising product. The publication reports that a staffer at the National Republican Senatorial Committee saw "what appeared to be an Obama ad built on this technology" at the site...
US Open Golf Tourney Underway, PGA Tour Players Go Viral For Charity
June 16, 2011, 10:49 amThe second Major of the year and undoubtedly the toughest , The U.S. Open, kicked off today at the famed Blue Course at the Congressional Club in Bethesda, Maryland. As Tiger Woods news tends to be the star of any PGA event, his announcement a little over a week ago on Twitter that he will be sitting this one out has made quite the splash. It's a...
Is Dave Chappelle Coming To Netflix?
June 16, 2011, 10:49 am"Haters wanna hate, lovers wanna love. I don't even want, none of the above. I wanna see Dave Chappelle back on my television screen by any means necessary." Yes, I've altered the lyrics to Chappelle's epic R Kelly spoof, "Piss On You" to better fit the occasion, which is the rumor that Dave Chappelle could be returning to the smaller screen,...
Two Stunning New WordPress Themes
June 16, 2011, 10:34 amI gotta say, if Clark would let me, I'd write up one of these StudioPress updates for you every week. Our StudioPress team has so much cool stuff going on. I can barely keep up with all the ways they're making WordPress websites better, and your life online a piece of cake. So, let me try in this quick post. If you've not yet heard about what's...
Google and Apple: Where Cloud Will Be Defined
June 16, 2011, 10:19 amWhile the idea of cloud computing may seem new to most users, it's a concept about as old as the internet. We started using the cloud - server-based storage and operations - far more, and for a wider expanse of application-oriented purposes, in the last few years. But the cloud is really just any service .
How WhosHere Is Helping Users Connect and Law Enforcement Fight Crime
June 16, 2011, 10:04 amWith so many deals, coupons, and social activity revolving around location, it's not really surprising that popular location-aware app WhosHere recently exceeded 3 million downloads. According to Stephen Smith, the co-founder of myRete , which is the maker of WhosHere, the downloads have increased 53 percent since the first of the year. WhosHere...
Facebook Users Have More Intimate Friendships, Are More Trusting
June 16, 2011, 10:04 amRemember that old line about Facebook allowing you to have a thousand friends that you've never met? Turns out that's not really the case at all. According to a new Pew Internet study called " Social Networking Site and Our Lives ," Facebook actually helps to strengthen relationships rather than undermine them. The Pew study looked at the way...
How Will These New Developments Impact Facebook's Dominance?
June 16, 2011, 10:04 amLast week, we ran an article about the future of Facebook, discussing what we might be using Facebook for in five years , including things like search, e-commerce, travel, identity, payments, movies, music, etc. This week, we followed that up with a piece asking if Facebook has peaked . This was based on a handful of studies that showed slowed...
4 Keys to Turning Negative Commenters Into Brand Advocates
June 16, 2011, 9:56 amNobody likes being told something negative about themselves. It stings, and as a business owner or manager, you immediately start kicking yourself for the missed opportunity. The key to surviving, however, is to embrace these negative comments for what they actually are: golden opportunities.
How Will These New Developments Impact Facebook’s Dominance?
June 16, 2011, 9:50 amLast week, we ran an article about the future of Facebook, discussing what we might be using Facebook for in five years, including things like search, e-commerce, travel, identity, payments, movies, music, etc. This week, we followed that up with a piece asking if Facebook has peaked. This was based on a handful of studies that showed slowed...
Google Adds My Places Feature
June 16, 2011, 9:49 amHey, we're all busy these days right? Well, your best pal Google wants to help you remember things about your busy life especially if you did those things with Google along side of you. The new My Places feature will help Google users keep track of all of those important places you have been in case you somehow forget what you like.
Pew Study Looks at Many Aspects of Social Networking Influence
June 16, 2011, 9:34 amThe Pew Internet and American Life Project has released a study called " Social Networking Sites and Our Lives " based on data collected late in 2010 about social networking sites and their impact in a variety of areas. Normally, I would be cautious of data collected over 6 months ago but after looking over the report it seems that the Internet...
Blog Posts to Read for June 16, 2011
June 16, 2011, 9:08 amBelow you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! How to Write Copy for Social Media There is a dividing line between writing in the voice of the brand and writing in the voice of the...
Reddit Users Help Save Man's Wedding
June 16, 2011, 9:03 amWho said the interwebs were only for trolling, stalking and porn? The Reddit community has rallied around one of their own and helped him make this best of a bad situation. About a month ago a Reddit user, BigPapiC-Dog, posted a plea for help on AskReddit. His wedding was fast approaching and he had just received the devastating news that he had...
How do you track phone sales from search?
June 16, 2011, 9:00 amby Mike Moran
Do you have a shopping cart on your Web site? For most of us, the answer is no. For the average company, phone sales are the biggest way that new customers cross over from the Web to an actual sale. The question is whether you track those sales back to the Web or not. The big guys have been doing this for a long time. They track...
Vancouver Riots Make For Compelling Social Media Content
June 16, 2011, 8:43 amNormally, wanton destruction in the face of a major championship comes from the winning city. In Vancouver, however, fans were obviously unhappy with the way the Canucks lost Game Seven of the Stanley Cup Finals at the hands of the Boston Bruins, and instead of, oh, going down to the local watering hole and drowning their sorrows in beers and...
Taking Control of Related Posts
June 16, 2011, 8:43 amLooking to reduces your bounce rate? It's hard getting new visitors to your site. Once they are there, you want to keep them for as long as possible. It's not just important for your own internal web traffic but can help with your search engine rankings. Bounce rate - the rate in which people only read one page before leaving - is increasingly...
Reddit Users Help Save Man’s Wedding
June 16, 2011, 8:41 amWho said the interwebs were only for trolling, stalking and porn?
The Reddit community has rallied around one of their own and helped him make this best of a bad situation. About a month ago a Reddit user, BigPapiC-Dog, posted a plea for help on AskReddit. His wedding was fast approaching and he had just received the devastating news that he...
Yahoo Does App Search
June 16, 2011, 8:28 amWho says Yahoo doesn't care about search anymore? The company has introduced two new ways to search for mobile apps: Yahoo App Search for the PC and the AppSpot mobile app for iPhone and Android. On Yahoo's Yodel Anecdotal blog, Yahoo SVP of Search and Marketplaces Shashi Seth writes : With 425,000-plus apps in the Apple App Store and 200,000 apps...
Google Creates New Local Business Directories
June 16, 2011, 8:13 amYelp!, CitySearch, TripAdvisor, Yellow Pages Online. What do these groups have in common? For one, they're all currently or once were partners with Google. For another, they all look shockingly similar to Google's new directory format, "City Pages." It's far from unlikely that Google's new format will go unnoticed by these partners, and the...
4 Steps to Measure Social Media ROI with Google Analytics
June 16, 2011, 8:13 amSocial media ROI has remained elusive for numerous marketers despite their best efforts to develop a calculation that will prove the business value of the allotted social media resources. Through a new feature in Google Analytics, some customiza.
Are you writing dead end conversion pages?
June 16, 2011, 7:27 amI'm one of those people who have a'challenged'sense of direction. (Case in point: My husband's latest gift to me was a GPS.) It's actually amazing how I can head towards my location, sure that I know where I'm going' 'and somehow end up at a dead end. And what do you do at a dead end? You turn yourself around and get the heck out of there. I was...
Mining the Right Keyword Mix for Successful SEM Campaigns
June 16, 2011, 7:12 amKeyword research is an integral part of developing a successful paid search marketing campaign. Finding the right mix of keywords can certainly be challenging, but once you've "cracked the code" and established an appropriate lis.
How to Use Xenu for the basis of an SEO Campaign
June 16, 2011, 6:53 amSam Murray tells us how SEOs can use Xenu as a basis for technical and on-page analysis and as a basis for client questions and discovery.
SES Toronto: Killer Facebook Targeting Tactics
June 16, 2011, 6:42 amWARNING: This post is based on a Marty Weintraub presentation. If you have seen Marty present, then you understand the warning and are probably smiling. For those of you who have not, just remember you were warned, although this text doesn't do justice to Marty IRL. All kidding aside, Weintraub, CEO of aimClear, is a talented presenter that has a...
Google Introduces Me On the Web
June 16, 2011, 6:22 amGoogle introduced a new feature available in your Google Dashboard called Me on the Web. It's officially announced purpose is to "help understand and manage what people see when they search for you on Google." Google suggests this tool will help.
Ad Vision: Lisa Donohue, Starcom CEO - Cannes Lions 2011
June 16, 2011, 6:02 amWelcome to the 28th video in our Ad Vision series of interviews leading up to Cannes Lions 2011! Todays Ad Vision interview brings us Richard Dunmall chatting to the charismatic Lisa Donohue, CEO of Starcom North America. A fitting follow up to our last Ad Vision interview, Donohue shares a story illustrating the unexpected places she finds...
New Google Ads Expand Offers Arsenal
June 16, 2011, 5:51 amGoogle is trying their damndest to build an effective daily deal and offers service, but it's an uphill struggle. Google's recently added resources for this effort, including early testing of Offer Ads. Offers Ads allow business owners to provide .
A/B and Multivariate Test Validity: Beware of Bad Data!!
June 16, 2011, 5:50 amValidation of test results when conducting conversion testing is critical if you want to be forming a plan based on the best data possible. Here are 4 types of validity threats that can help you identify areas where there may be problems with your numbers.
UK Summer Trends for PPC and Seasonal Planning Tips
June 16, 2011, 3:40 amSometimes I believe shoppers and shops live in a parallel universe. The other day I had to find something decidedly summery to wear so I set out to shop after work. Were talking early June, the evening air felt balmy, the streets were buzzing with people socializing, summer was just around the corner. Imagine being outside in these nice,...
Looking for the next 'Digital ZENSES' master?
June 16, 2011, 2:09 amA new challenge has arisen in the digital world. And it's now up to Asia's digital marketers to battle it out to take the crown as Asia's number 1 digital 'ZENSEI'. The Digital ZENSES Championship is an initiative specially developed by Microsoft Advertising to help enlighten marketers by instilling knowledge and keeping them updated about the...
SEO is Never Done
June 16, 2011, 1:17 amOne of the hardest things to get my clients to fully embrace is that SEO is a long-term, ongoing process. It's a marathon, not a sprint! You're link building activities build upon themselves to help increase your brand presence online, your trust factor with the search engines and your overall online success. You shouldn't quit your SEO activities...
Yahoo! App Search and AppSpot Take the Guesswork Out of Finding an App
June 16, 2011, 1:12 amThe last time I needed a cab ride to the airport, I knew I was in for multiple calls to at least three or four taxi companies before I could find one available within 15 minutes. So, I dove into the app store and its hundreds of thousands of apps to see what I could find. I'd heard about UberCab, so I started there. I downloaded the app, but after...
Google Maps My Places Tab Groups Honeypot Rated Businesses
June 15, 2011, 11:36 pmMany of us who follow Google closely have noted how the search engine is pushing its Google Places service to the forefront, using Google Maps as the location-based backdrop for the local business search effort. And why not? Places , which lets businesses list tons of information about themselves online as a massively indexed Yellow Pages, will be...
6 Extreme Canonical Tricks
June 15, 2011, 10:00 pmPosted by Dr. Pete After I wrote about my intentional experiment in catastrophic canonicalization last year, I started getting a lot of questions about other uses (and abuses) of the canonical tag. In many cases, I couldn't find much data out in the blogosphere, so I decided to put a few of these questions to the test in a series of...
The True Value Of Links
June 15, 2011, 9:40 pmDo you know anyone who got their rankings back after Update Panda trashed their site? There may be some, and there may be some people who get their rankings back eventually, but the problem is a fundamental one: If the Google dragon flicks her tail in your direction, and all you rely on is rankings, you're screwed That's life in SEO. Google flicks...
The Microsoft Media Network and Microsoft Advertising Exchange: Part 1 of 3
June 15, 2011, 7:38 pmDo ad networks have a future in an exchange-enabled world? With both an ad exchange and a network in its portfolio, Microsoft Advertising is particularly interested in the answer to this question. In this three part series hear how Microsoft, while bringing its Advertising Exchange to market, is simultaneously evolving its Media Network to...
Mug Shot of John Edwards Moves the Web
June 15, 2011, 7:18 pmby Claudine Zap Nothing says you've hit rock bottom like your own personal picture with the police department. Former presidential hopeful John Edwards went from having his mug on the cover of Time to a slight less glamorous mug shot just released by the U.S. Marshal service. The disgraced politician faces prison time and huge fines for allegedly...
Presenting the #MozCon 2011 Agenda
June 15, 2011, 6:53 pmPosted by jennita Over the past couple months, we've had lots of people asking about the full agenda for MozCon . Well my friends, I'm super excited to announce that the agenda is complete! As Rand mentioned in his initial post , we have a ridiculously amazing speaker lineup . Where else can you get the likes of Avinash Kaushik from Market Motive,...
Simple Answers: Are Facebook Likes Part of Google's Algorithm?
June 15, 2011, 6:08 pmThe QUESTION: Google has been open about using social data as a metric in the search ranking, but the company has only partnered effectively with a few social networks (and most notably Twitter). Facebook and Google have yet to partner up. But does Google still use Facebook likes and shares as a search ranking metric? The ANSWER: No, although...
Google Android's Desserts Are Still Mixed Up
June 15, 2011, 6:08 pmI've mentioned before that I use a Google Android phone. Specifically, I use the Evo. I got it during the week it first came out, pumped to using 4G - which turned out to only be available from downtown, not my apartment. Additionally, the battery ran out in about 7.2 seconds. I've resolved these issues (settling into a comfortable 3G speed and...
Comparing Google's and Apple's Cloud Approach
June 15, 2011, 5:37 pmThe cloud is a beautiful place, even and despite the war. What war, you ask? Why, the war that's happening between Google, Microsoft, and Apple. While Google and Microsoft are primarily fighting for cloud-based productivity software, Google and Apple are fighting a battle with a broader applicability: the battle for service-based apps. Beyond...
Google Invests $280 Million in SolarCity
June 15, 2011, 5:22 pmGoogle has already made massive investments in the clean energy sector, but the majority of investments have been in major projects like innovative solar technology, large-scale wind farms, and similar power generation centers. Consumers can also take power into their own hands - some what literally - thanks to homeowner solutions like those...
It's Official: Streaming Video Consumers Watching Less TV
June 15, 2011, 4:47 pmUntil recently, Nielsen's data suggested that the heaviest media consumers were the heaviest across every type of media - streaming, mobile, standard TV, etc. Basically, that meant that if you watched a lot of streaming content online, then you also watched a lot of television. In their latest Cross Platform Report , they found that simply isn't...
Lunar Eclipse Google Logo & Other Eclipse Coverage
June 15, 2011, 4:47 pmGoogle's a big fan of the open sky, especially when awesome things are happening in it. A Google Doodle, as well as two heaping scoops fulls of other access points from Google, give users the opportunity to check out today's lunar eclipse. The L.
User-Generated Video Demonstrates Mass Chaos at Mahattan Intersection
June 15, 2011, 4:32 pmWhile we like to focus on the humorous cat videos that threaten to consume regular Internet users, user-generated content has tons other obvious uses, like protesting laws that make life difficult for urban bicycle riders, or protesting misguided funding repeals by oversensitive Internet service providers. These are just two examples of the...
It’s Official: Streaming Video Consumers Watching Less TV
June 15, 2011, 4:25 pmUntil recently, Nielsen’s data suggested that the heaviest media consumers were the heaviest across every type of media – streaming, mobile, standard TV, etc. Basically, that meant that if you watched a lot of streaming content online, then you also watched a lot of television.
In their latest Cross Platform Report, they found that...
User-Generated Video Demonstrates Mass Chaos at Manhattan Intersection
June 15, 2011, 4:19 pmWhile we like to focus on the humorous cat videos that threaten to consume regular Internet users, user-generated content has tons other obvious uses, like protesting laws that make life difficult for urban bicycle riders, or protesting misguided funding repeals by oversensitive Internet service providers. These are just two examples of the...
Pandora Launches IPO, Market Cap: 2.87 Billion
June 15, 2011, 4:16 pmIt wasn't that long ago that Pandora was on the verge of going under thanks to royalty issues, but the company survived and went on to become the premier Internet radio service, giving users free music based on the artists and songs they like. Pandora had its initial public offering today, opening on the New York Stock Exchange under the symbol...
Google Releases Improved AdWords Display Network Tools
June 15, 2011, 4:16 pmIn the world of advertising, especially as breach into the often treacherous realm of the display network (be it Google's or anyoneelses), relies on the advertiser knowing what they're doing. There's just one trick: Without appropriate knowledge and experimentation, it's impossible to provide the right answer. To help advertisers find the right...
Project Management Defined
June 15, 2011, 4:11 pmWith the recent addition of new staff and larger contracts, my position has evolved to take on the official role of Project Manager/Facilitator. Up until recently, I defined Project Management as inputting data into BaseCamp (a web-based project management and collaboration tool), informing staff of receipt of contract, ensuring the project had...
Google Adds Desktop Voice & Image Search
June 15, 2011, 3:56 pmThere are several features for Google that are available only on the mobile platform. These features tend to be based on the unique functionalities of smartphones and tablets. However, these platform-specific features are now getting fewer and further between. Today, Google implemented a voice search and image search, both of which have been...
Google City Pages - Company Continues Cranking Out Local Features
June 15, 2011, 3:41 pmGoogle has launched new city pages for Portland, Austin, San Diego, and Madison, but will continue to add to the list. City Pages are essentially a place users can go and see information about the best places to go in any given category in a city. Specifically, you'll be able to browse a list of businesses recommended by locals, by rating,...
Google Chrome Adds SERP Prerendering Feature
June 15, 2011, 3:41 pmEveryone on the internet likes speed. Despite the fact that we only recently emerged from the dial-up era, users on their smartphones will still be tempted to break their expensive tech gadget if a video takes any more than five seconds to load. To help coddle the increasing impatience of users (and, yes, just to give us more speed), Google Chrome...
Google City Pages – Company Continues Cranking Out Local Features
June 15, 2011, 3:31 pmGoogle has launched new city pages for Portland, Austin, San Diego, and Madison, but will continue to add to the list. City Pages are essentially a place users can go and see information about the best places to go in any given category in a city.
Specifically, you’ll be able to browse a list of businesses recommended by locals, by rating,...
Google Chrome 13â²s Sexy New Security Features
June 15, 2011, 3:26 pmGoogle Chrome is known for many things, including that snazzy little logo and the fact that it's connected to Google all over the place. However, one of the sectors that the tech-savvy enjoy most in Chrome is its security features. Chrome 12 saw the addition of several new security and privacy enhancements, but Google has plenty more on the way....
Ad Vision: Namrata Balwani, COO of Media2Win on Digital in India - Cannes Lions 2011
June 15, 2011, 3:06 pmWelcome to the 26th video in our Ad Vision series of interviews leading up to Cannes Lions 2011! Todays Ad Vision interview is also this weeks Asia Perspective, with special focus on marketing challenges and opportunities in India. According to Namrata Balwani, COO of Media2Win, scalability is a key comparative advantage India holds, given the...
Legend of Zelda Ocarina of Time Ad Features Robin Williams
June 15, 2011, 2:56 pmI'm not sure if it is possible to love a game more than I loved The Legend of Zelda: Ocarina of Time for the Nintendo 64. I can't even quantify the countless hours I spent riding trusty Epona through the land of Hyrule. Yes, I even had a Great Deku Tree poster, don't judge. And anyone that says Goldeneye 64 was a better game should refrain from...
YouTube To Broadcast Copa America Tournament
June 15, 2011, 2:56 pmNo, the lead video does not come from the past Copa tournaments; I just wanted an excuse to use Jozy Alitodore's awesome goal against Guadalupe. Enter YouTube's announcement about the live steaming of the 2011 Copa America soccer tournament. Much like the World Cup, Copa America is a once-every-four-years tournament featuring a who's who of great...
Google Adds City Pages & Descriptive Terms in Local
June 15, 2011, 2:56 pmGoogle is struggling to make its mark in the local scene in the aftermath of the failed Groupon buyout. Two brand new tactics in this effort are the city pages, which compile local "Places" and "Offers," and descriptive terms in Google Maps result.
Amazon Reviews, Yahoo Answers Showing in Bing Quick Previews Box
June 15, 2011, 2:56 pmBing seems to have recently made some changes to its Quick Previews box, inserting reviews from Amazon.com and answers from Yahoo Answers when users mouseover the arrow to the right of the search result to get more information about a website. It'.
Connected Device, iPad Impressions Continue to Rise
June 15, 2011, 2:41 pmIt's time for the Millennial Media MobileMix for May. Say that three times fast. This month, they added connected devices to the mix and found out that 70% of all impressions are coming from portable video gaming devices and MP3 players. Tablets got 29% of the pie, items such as ebook readers and connected TVs ate up the rest. Music also helped...
Writing a Business Plan That Works as Hard as Your Company Does
June 15, 2011, 2:05 pmIf you havent been to HPs 367 Addison Avenue Blog , its a great resource for small-to-medium business owners with helpful tips, tricks and advice to help bring your business to the next level. Melissa Zieger, the editor at 367 Addison, has been kind enough to share some of her content with us; some of it will be cross-posted here from time to...
Google on How Instant Pages Affect Analytics
June 15, 2011, 1:55 pmYesterday, Google introduced Instant Pages (among several other things), which is a new upcoming feature of Chrome that will instantly load a search result, when Google is confident that it is the one the user is going to click on. It does this by "prerendering" the page, or starting to load it even while you're still on the results page, so it...
Xbox 720 to be Revealed at E3 2012?
June 15, 2011, 1:55 pmAt the recently completed E3 gaming conference, it was Nintendo that focused on new hardware. They announced their Wii U next-gen console that will boast full HD capabilities, a super fast processor and a touch-screen controller. Microsoft's keynote at the event focused on the Kinect and on upcoming game titles, with no mention of any successor to...
Who Keeps Spreading Silly SEO Stupidity, and Why?
June 15, 2011, 1:53 pmJill Whalen covers why and how bad SEO information gets circulated both on and off the internet.
LulzSec's Titanic Takeover Tuesday Takes Down Gaming Communites
June 15, 2011, 1:35 pmAlliteration aside, Tuesday, June 14, proved to be a productive day for the hacktivist group of the moment, LulzSec. Granted, productive is a relative term here, but whatever your views are towards the mischievous hacker community, the group did get a great deal accomplished when it took down a number of video game-friendly sites and services....
Mountain Dew: Say My Name, Say My Name
June 15, 2011, 1:24 pmMountain Dew is getting personal with a new series of ads promoting three discontinued flavors that are back for a limited time. It’s called the “Back by Popular Dewmand” campaign and it’s designed to reward the fans that worked hard to get the product back on the shelf.
It all began at Mountain Dew’s Facebook page...
LulzSec’s Titanic Takeover Tuesday Takes Down Gaming Communites
June 15, 2011, 1:23 pmAlliteration aside, Tuesday, June 14, proved to be a productive day for the hacktivist group of the moment, LulzSec. Granted, productive is a relative term here, but whatever your views are towards the mischievous hacker community, the group did get a great deal accomplished when it took down a number of video game-friendly sites and services. ...
Google Chromebooks Now on Sale for Consumers
June 15, 2011, 1:20 pmGoogle's first Chrome OS-powered Chromebooks from consumers finally became available today after months of testing through a pilot program with the Cr-48 model Google introduced when it first unveiled the operating system. Available models come from Samsung and Acer, and can be ordered from Amazon and BestBuy.com. In other launch countries,...
comScore Releases First Public Report on Web Usage in Peru, Expanding Coverage of Latin American Market
June 15, 2011, 12:49 pmcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its first public study of Internet usage in Peru based on data from its online audience measurement and media planning service, comScore Media Metrix. The study found that Google Sites ranked as the most-visited destination in April 2011, reaching 97 percent of...
Verify your business on Google Maps and get an Orkut Badge
June 15, 2011, 12:49 pmThousands of small businesses owners use Orkut to share information about their products and services, and to communicate with their customers. Now it's even easier to find these businesses using Google Maps from the owner's Orkut profile! When you visit the Orkut profile of a business owner, you'll find a badge indicating that his listing is...
Discussion: Automated Tweets ... Yay or Nay?
June 15, 2011, 12:43 pmSocial media's supposed to be all about connecting and conversations, but how can you have a conversation with a bot? On the other hand, everyone loves tools that make our work easier and more efficient. In our "Discussion of the Week," we want to know: What's your opinion on using software/tools that automate your Twitter activity? Do you use...
Google Mobile Search Updates
June 15, 2011, 12:34 pmDo you remember the last few days of the school year when you were a kid? There wasn't much in terms of classes and lectures. Oftentimes you watched more videos than normal, right? The hope was that you would watch a video and maybe learn something. Well, consider today like one of those days. Earlier today we showed you the videos on the search...
China Infuriated at Google's Implied Accusations
June 15, 2011, 12:34 pmEarlier this month Google revealed that they'd uncovered a series of cyber-attack attempts against U.S. Government officials, U.S. military leaders, Asian political leaders, Chinese activists, and journalists. These attacks happened in the form of "spear phishing" efforts that sent highly personalized messages to the Google accounts of specific...
The Five People You Meet in Online Marketing Hell
June 15, 2011, 12:31 pmA brilliant article that I'm CERTAIN many of us can relate to!
Google Goes Lunatic Over Moon Eclipse
June 15, 2011, 11:49 amGoogle goes crazy - good crazy - over a number of topics, including those related directly to Google's products but also extending to issues as diverse as environmentalism, elections, and Lady Gaga (yes, really). But while some of these areas of passion are a little hard to predict, some fall squarely into the realm of nerdom. For example, Google...
Pay Per Click (PPC) for SMB Part 6: How to Set up a New Microsoft Advertising adCenter Account
June 15, 2011, 11:44 amThere has never been a better time to start running your search campaigns in adCenter because as you can: · Easily import your Google and Yahoo! campaigns to Bing using the Microsoft adCenter platform · Efficiently promote your business to UK and international markets · Control the costs: you only pay when someone clicks on your ad · Easily...
Mobile Social Media Use Nearly Doubled in Past Year
June 15, 2011, 11:26 amMobile social networking, or mocial, is when you use your phone to access Twitter, Facebook, Foursquare or any other social networking site. People have been doing it for a couple of years, but now that smartphones and social media apps are so prevalent, it’s become one of the most popular categories in mobile usage.
The chart comes from a...
More to Google Offers Than Meets the Eye?
June 15, 2011, 11:21 amLet me take you back to the beginning of the year for a minute. Groupon had recently turned down a buyout offer from Google reported at around $6 billion. Everyone was wondering what Google’s next move was going to be. Clearly they were interested in entering the Groupon/daily deals space. It was highly unlikely that Google was just going...
Samuel L. Jackson, Werner Herzog Read Viral Hit Go The F*ck To Sleep
June 15, 2011, 11:11 amNSFW Warning – If you’re offended by the f-bomb, I must warn you that this article will contain it, as it is part of the title and verses of the subject matter.
A book that began as a viral PDF on the internet was finally published yesterday, giving families everywhere the opportunity to own a hard copy for their children’s...
Winners Announced: "Friends Don't Let Friends Decide Alone" Twitter Giveaway
June 15, 2011, 11:09 amCongratulations to the winners of the Friends Dont Let Friends Decide Alone Twitter Giveaway ! On June 1 st , we gave $100 towards a night out with friends to 5 lucky @bing followers. All they had to do was tweet a reply to a question asking what decisions they make with their friends. That, along with the inclusion of the #decisions hashtag, put...
5 Reasons Why Deleting Your Blog Posts Is Stupid
June 15, 2011, 11:00 amHubspot takes a look at Steve Rubel's decision to kill off two personal blogs and move to Tumblr ... because he didn't want to confuse Google with a scattered web presence.
Compete: Comparing Our Data to Google Analytics is Apples and Oranges
June 15, 2011, 10:58 amCompete , as you may know, provides analytics tools, and shows website traffic data on things like unique visitors, pageviews, visits, etc. The data is sometimes compared to Google analytics, and often tells a different story. We reached out to Compete to discuss this a bit, and Damian Roskill, Managing Director, Marketing at Compete tells us,...
SEO content marketing roundup, week ending June 15th
June 15, 2011, 10:13 amLooking for answers? Need some expert advice? Well you're at the right place, because this week's latest and greatest web writing news is positively crammed with counsel. From improving the quality of your content to making search sociable and social searchable, it's all here, dear reader, whatever your preferred venue: social media, content, SEO,...
Google Executive Chairman Eric Schmidt Discusses Web Platforms
June 15, 2011, 10:13 amWhile Google has no shortage of veteran players - including numerous engineers and leaders who have worked for the most powerful companies in the industry - few can present quite as strong a portfolio as Eric Schmidt. Formerly the company CEO, brought on as the "adult supervision" to Larry Page and Sergey Brin while Google .
How to Get More Twitter Followers
June 15, 2011, 9:46 amIf you're interested in quality and not just quantity, Michael Gray shows you one of the most effective tactics to build a following, something he calls a follower raid. (arrgh!)
Call of Duty Elite Hits Two Million Signups in Two Weeks
June 15, 2011, 9:43 amThe giant upcoming social network for gamers called Call of Duty: Elite will officially kick off the same time as the upcoming COD installment Modern Warfare 3, November 8th. But the service wants feedback from players to help polish off the final product, so they issued an invite for everyone to sign up to be a beta tester on the Elite website....
Google Launches My Places Tab on Google Maps
June 15, 2011, 9:43 amGoogle announced the launch of a new tab on Google Maps, called "My Places," which gives users a place where they can see the places they've starred on Google Maps, rated on Google Places or added to a customized map with icons and annotations through My Maps. "Items are organized by date with your most recent activity at the top, and filters make...
Are Social Media "Experts" Worthless?
June 15, 2011, 9:28 amGary Vaynerchuk, in his usual low-key, mellow way, said last month that 99.5% of social media experts are clowns . This immediately prompted a schoolyard-style kicking of the whole idea of a social media expert, with one prominent writer saying that anyone who does it for a living should "go die in a fire." And that was one of the nicer responses....
Righthaven Complaint Dismissed in Key Case
June 15, 2011, 9:12 amRighthaven, the company often referred to as a "copyright troll," which has essentially made a business out of suing bloggers and media outlets over alleged copyright infringement, was dealt a big blow by a Las Vegas judge, who dismissed a key suit filed by the company. That case would be Righthaven LLC vs. Democratic Underground, LLC, along with...
Bin Laden News Drives Traffic Peak
June 15, 2011, 8:57 amWhile some Americans learned the news Sunday night via Twitter or the announcement from President Obama, curiosity and questions continued well into Monday. The daily visits to News & Media websites reached a three year high for the second time this year on Monday, May 2, 2011 following the announcement of the death of Osama Bin Laden. The...
Facebook Photo Sharing App Coming Soon?
June 15, 2011, 8:57 amIt appears Facebook may want users to do more with photos, as leaked images and documents suggest that the social network is on the verge of unveiling its own photo sharing app for the iPhone. TechCrunch has obtained "roughly 50 MB of images and documents outlining the entire thing." According to their post, the new photo sharing app looks...
Google Instant Pages: Instant Page Loading, Unless Google Guesses Wrong
June 15, 2011, 8:57 amGoogle has unveiled Instant Pages, a new Chrome-only feature that will reward top ranked sites with what will appear to users as instantaneous page loading. Google touts that this will save between 2 and 10 seconds of time waiting for pages to loa.
How Twitter Works To Impact Search Results
June 15, 2011, 8:37 amTwitter is incredible for so many reasons. For some, Twitter is a platform for promotion. For others, it's a market research tool. The great thing about Twitter is you can use it however you want. However, what many businesses don't address is the impact Twitter can have on search results. Learning how to share and format your content on Twitter...
Keep an Eye on What You Are Publishing Online
June 15, 2011, 8:22 amI was sitting here, drinking an iced coffee and enjoying my day. Writing a little Blog post, answering a few emails - catching up on things and BAM out of nowhere, an old site from my past caught up with me. Suddenly there it was on my screen, 2, shall we say less than friendly tweets, about an old site I had with obviously old information. They...
25 Ways to Get Another Site to Link to Yours
June 15, 2011, 8:22 amThis guest post was co-authored by Ken McGaffin and Susan Payton There are many ways to get other sites to link to yours, which helps in boosting your ranking on search engines. Here are 25 link-building methods you can use for your website. 1. Pay for a Listing There are sites that will pay to host a link to your website, so if you've got the...
Google on Privacy and Personal Information
June 15, 2011, 8:07 amThe All Things Digital D9 conference is a place where the best and the brightest of the tech industry wrestle (metaphorically) with the sharpest interviewers that tech journalism has to offer. Among the more interesting interviews this year was the discussion with Eric Schmidt that launched 2011â²s D9. Shcmidt, Google's Executive Chair,...
We have five words for you: celebrate Internet, watch Webbys here
June 15, 2011, 8:07 amThe Webby Awards have been celebrating excellence on the Internet since 1996, and for the past three years we've been bringing you the full experience from the Webby Awards Gala on YouTube. From the award-winning videos to the five word acceptance speeches to the celebrity interviews, you've seen the celebration first-hand, and we're excited to...
Google Inside Search Event Recap: What's New in Mobile, Voice & Image Search
June 15, 2011, 7:52 amMobile search took center stage at yesterday's Google Inside Search Event. In addition to debuting new technology, Google also announced that some mobile features are coming to the desktop, including voice search and the ability to search by image.
Ad Vision: Steve Clayton, Microsoft Storyteller on What's Next at Microsoft - Cannes Lions 2011
June 15, 2011, 7:47 amWelcome to the 27th video in our Ad Vision series of interviews leading up to Cannes Lions 2011! We caught up with Microsoft Storyteller - Steve Clayton - at Imagine 2011 earlier this year and we wanted to understand how he's using digital technology and social media to bring Microsoft stories to life. Steve reinforces what our Ad Vision...
Video Search in China: Baidu vs. Youku
June 15, 2011, 7:21 amSocial networking may get all the rave but latest stats from comScore reveal Chinese Internet users actually spend the bulk of their time on portal sites (24.4 percent) followed by entertainment (9 percent) and search (6.2 percent) before social n.
SES Toronto: Competitive SEO Analysis
June 15, 2011, 6:41 amReally, truly understanding the competitive landscape can help pave the way for a successful search engine marketing program. Chris Boggs led a panel discussion at SES Toronto on Competitive Analysis - What tips and tools can get you the vital competitive information that every SEO needs. According to Boggs, "Competitive analysis is one of the...
New Interface Wednesdays: Multi-dimension reporting
June 15, 2011, 6:26 amWe've been listening to your feedback for more reporting and better insights into your data and are pleased to share a powerful new feature called multi-dimension reporting. You can now add dimensions to your performance reports to sort and view data across multiple dimensions including ad units, ad sizes, and countries. This new feature allows...
Dell Hell Revisited?!
June 15, 2011, 6:16 amDell became infamous in reputation management circles several years ago with their Dell Hell customer service reputation being cemented. The company has worked hard to move away from the moniker but if recent data from online customer service rating company STELLAService is any indication it may be time to say "It's baaaaaaack!". The company...
Adding another tool in the fight against spam: enhanced email authentication for Postini customers
June 15, 2011, 6:11 amPosted by Matt O'Connor, Product Manager, Google Postini Services Team We're constantly working to protect our users from email spam and phishing attempts. Some examples of these efforts include educating users about phishing and supporting open standards for email authentication such as DomainKeys Identified Mail (DKIM) in Google Apps - which can...
SES Toronto 2011 Coverage
June 15, 2011, 6:00 amSES Toronto rolled into Canada this week. The leading search and social marketing event provided keynotes and many great sessions for marketers on SEO, PPC, social media, video, and much more. Here's a roundup of coverage of the event.
W...
Google Enhances Search By Text, Voice and Image
June 15, 2011, 5:00 amGoogle is busy keeping its flagship, cash cow, money printing search machine going full speed ahead.
Yesterday the company announced several search improvements. Here are three videos explaining each new service. It’s worth your time to take a look.
First, instant pages for search.
The Webmaster Central blog has more information about this...
5 Warning Signs of a Bad SEO Client
June 15, 2011, 4:09 amPosted by jsturgeon This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. I just walked away from a lot of money. After two months of research, proposals, and negotiations I...
Google Announces Instant Pages, For Fast Site Loading
June 15, 2011, 1:57 amEarlier today we announced Instant Pages, a new feature to help users get to their desired search results even faster, in some cases even instantly! The Instant Pages feature is enabled by prerendering technology that we are building into Chrome and then is intelligently triggered by web search when we're very confident about which result is the...
Make Facebook Comments Box Indexable by Search Engines
June 15, 2011, 1:48 amPosted by Roy Peleg This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Dear SEO friends, Recently I considered implementing the Facebook Comments Box in several sites. I...
Tips for Determining Your SEM Budget
June 15, 2011, 1:03 amWhen the economy took a turn for the worse, companies learned quickly they had to tighten their purse strings. Budgets were slashed in an effort to just maintain some semblance of a profit margin. Many people found themselves defending their positions within a company in order to survive round after round of layoffs. When times are tough, penny...
Reality Check: adCenter is NOT a Second Tier Engine
June 15, 2011, 1:00 amI’ll keep this column short and sweet. Online marketers, I’m mad at you.
Every day, I speak to some of you and we discuss your challenges around performance media, namely, what should be done to improve campaign performance. About ha...
Google's Instant Pages Busts Speed Limit
June 14, 2011, 11:37 pmPeel off the layers of Platonian pomp - "the thirst for knowledge doesn't stop when you step away from your computer" and "we're breaking down the barriers between you and the knowledge you see" and Google is becoming the Lamborghini of search. Those quotes are how Google Fellow Amit Singhal described his search journey June 14 at the company's...
How to Launch a Successful Web-based Promotion
June 14, 2011, 11:22 pmThis post was produced by our SEO Channel Sponsor SEOmoz. Be sure to check out their 30 day free trial of the SEOmoz tool set . You know what I love about performance marketing? The way it builds on itself. It's a pretty stable beast if managed correctly. You set things in motion, you give them some time and some love and they grow. They grow into...
REDU at the Webby Awards
June 14, 2011, 5:49 pmWith equal parts irony, humility, and pride, last night I attended the 15 th Annual Webby Awards in recognition of the REDU project receiving the Activism Webby Award for 2011. The REDU team on the Bing side was comprised of Stefan Weitz, Aya Zook and myself. We worked with Creative Artists Agency, Rokkan and Good for content and site design, and...
Yahoo! Search Trends: State Fairs Still a Summer Staple, According To Online Searches
June 14, 2011, 5:39 pmAn enduring summer ritual, Americans have been attending state and county fairs since 1841 and still turn out in droves for livestock judging, butter sculpting, cheese curds and fun family entertainment. Did you know that women search on Yahoo! for "state fairs" more than men and that Wisconsin, Missouri and New Jersey search the most for "state...
Google Launches New Tools for Display Network Advertisers
June 14, 2011, 4:27 pmGoogle announced some new tools for the Google Display Network, which it says will give users better measurement, transparency, and value for display campaigns.
One feature is Relative CTR, which shows you how your ads perform relative to other ads running in the same places on the Google Display Network. “User behavior on web pages varies...
Steve Jobs Comic Book Photos Released
June 14, 2011, 4:10 pmEarlier this week we heard that the Steve Jobs Comic Book biography will be hitting shelves in August. The bio, which will look at Jobs from infancy to his place as Apple head-honcho will be entitled “Steve Jobs: Co-Founder of Apple.” Doesn’t quite sound like a superhero story, but we’ll have to see.
The comic is being...
YouTube Updates: Logoless Player, HD Previews & 'As Seen On' Pages
June 14, 2011, 3:58 pmWhile YouTube is itself the largest video site on the web, its embedding features and social environment have made it an especially valuable resource for bloggers. YouTube is honoring that loyalty with the addition of three new features that give .
Google Illustrates How Mobile Search is Growing
June 14, 2011, 3:45 pmGoogle held an Inside Search event in San Francisco today, where it unveiled several new search features, including Voice Search for the desktop, Search by Image (based on Google Goggles) for the desktop, Instant Pages, and some new mobile features, including icons for nearby places and the ability to add suggested phrases.
Google also some...
Stolen Religious Relic Sparks Searches
June 14, 2011, 3:38 pmby Mike Krumboltz A 780-year-old treasure honoring St. Anthony of Pauea has been stolen from a Southern California Catholic church. The relic, which is normally kept under lock and key, was brought out by the Rev. Jose Magana because he thought it might help his parishioners regain their faith during the difficult economic climate. In a bit of...
D.J. Tanner Tweets Return to the Full House
June 14, 2011, 3:12 pmSomething about this just feels so right. Candace Cameron Bure (formerly just Candace Cameron) thrilled the hearts of 80s kids everywhere yesterday evening when she began Tweeting about her first visit to the Full House houses, where the famous intro to the beloved TV show was filmed. Cameron, who of course played the eldest Tanner girl D.J.,...
As Facebook's Empire Expands, U.S. & Canada Interest Declines [Report]
June 14, 2011, 2:22 pmFacebook is a global empire with a population equal to roughly 10 percent of the world's population, every man, woman, and child included. But as Facebook becomes even more dominant on a worldwide scale, interest from the North American market is .
LinkedIn User Base Expands After IPO
June 14, 2011, 2:03 pmLinkedIn got more than a rise in stock prices when they announced their IPO in May. They also gained 6.7% more users over the prior month. This is especially significant since they showed a 2.5% decline in April.
According to Bloomberg, LinkedIn is now poised to take over the number two spot from MySpace, who had 34.9 million unique users in May...
Optimizing Your Online PR Strategy for Search & Social, Part 1: Print Vs. Web
June 14, 2011, 1:47 pmby Stoney deGeyter Several weeks ago I was asked to speak to the Cleveland, Ohio chapter of the Public Relations Society of America (PRSA) . In all my years of traveling and speaking in different venues, this one is near the top of the list of great experiences ( SBMU still holds the top spot!) I don't know much about public relations, but I do...
Ashton Kutcher, Demi Moore Criticize Media Fascination with Palin Emails
June 14, 2011, 1:42 pmOn Friday, a two-year-old request to release the emails of former VP candidate Sarah Palin while she was Governor of Alaska was finally granted. Many members of the mainstream media descended upon Juneau to collect the emails, which were distributed in hard-copy in 50 pound boxes.
The idea was that the emails, sent from Palin’s Yahoo...
SES Toronto: SEO is Dead. No it's Not.
June 14, 2011, 1:42 pmModerated by Jonathen Allen , the SEO is Dead. Long live SEO! session included a number of "salty dog" SEO experts: Terry Van Horne , Jim Hedger and Garry Pryzklenk . Essentially, the key questions discussed in this panel centered around what is it that we're doing as marketers that could be considered as SEO vs. Marketing. Other topics included:...
Google Intros New Mobile Search Features
June 14, 2011, 1:35 pmGoogle had several announcements today at its Inside Search event. Some of them brought features that have been available on mobile to the desktop (such as Google Goggles and Voice Search). Google also revealed some new mobile features.
For one, Google is displaying new shortcut icons on the Google for Mobile home page, to make it easier to find...
Google Announces Instant Pages, Loads Results Before You Click
June 14, 2011, 1:20 pmGoogle made several big search announcements today, including Voice Search for the desktop and Search by Image for the desktop (like Google Goggles on mobile). They also announced a couple new “instant’ features.
For one, at its Inside Search event, the company showed off Google Instant for iamge search, which will be available in the...
Entertainment Ad Spending is Going Up, Up, Up
June 14, 2011, 1:16 pmThose who predicted that the internet would kill TV were probably the same people that said TV would put movie theaters out of business. A look at entertainment and media ad spending so far this year proves otherwise. Earlier this month, all of the big five TV networks showed gains in ad sales during the Upfronts in New York. CBS pulled in a...
Google Launches Search By Image
June 14, 2011, 1:16 pmGoogle announced the launch of a new image search feature today, which actually lets you search by an image itself, rather than text. Like voice search, this has been available on mobile for some time (via Google Goggles), but now it's coming to the desktop. Google explains on its Inside Search blog: You might have an old vacation photo, but...
Google Launches Voice Search for Desktop
June 14, 2011, 1:01 pmGoogle has had voice search available for mobile for quite some time, but today at its Inside Search event, the company announced that it is bringing it to the desktop as well. To use the feature, you will click a button off to the side of the search box, and speak your query. Obviously, you'll need a mic. To be honest, I'm not sure how often I...
A Shout-out to the Sorcerers:
June 14, 2011, 12:56 pmHere at reddit, we're built on top of a ton of ridiculously awesome open source technologies . In the three years since the original open source release (the 3rd anniversary is on Friday), we've been surprised and delighted by the myriad projects powered by reddit and using the reddit API . Over the past few months, Neil ( spladug ) has been hard...
3 Simple Steps to Finding More Clients on Twitter
June 14, 2011, 12:46 pmI'll start by saying that I'm as big a fan of content marketing as any other Copyblogger reader. And for good reason. When it comes to selling online, there isn't much that puts customers more at ease than quality content. If you put in the time it takes to produce useful, authoritative articles that provide real value to potential customers,...
Keyword Research: Did You Dive Deep Enough?
June 14, 2011, 12:46 pmMatt McGee's personal blogging about his Hawaiian Vacation offers an important lesson for longtail SEO.
Making Sense of Trends & Behavioural Insights
June 14, 2011, 12:37 pm SEO is growing up. In the past (for the most part at least) SEOs sat on the fringes of Marketing and PR departments (or perhaps, nowhere near them at all!) and were often left to their own devices – provided of course that the requisite search traffic was bubbling along nicely.Today however, companies are looking for SEO strategies which...
Introducing the +1 button
June 14, 2011, 12:31 pmWebmaster level: All We all know what it's like to get a bit of help when you're looking for it. Online, that advice can come from a number of places: a tweet, a shared video, or a blog post, to name a few. With Google Social Search we've been working to show that content when it's useful, making search more personally relevant. We think sharing...
Google Product Extensions Make It to Mobile
June 14, 2011, 12:26 pmGoogle's Product Extensions, as well as several additional integrated extensions, have been a popular tool for Google advertisers over the last year and a half. Now both the Product Extension Ads and its sister-format, Product Local Ads, have made.
Statistics in reports
June 14, 2011, 11:51 amA common question for the AdWords API Team is "when is the best time to run reports" (and for that matter, when to retrieve statistical data via the API). The quick answer is: it depends on the type of data and report. Read on for details. The reporting system is very complex and statistical data is not available in realtime. For most reports and...
Every 3D Movie Ever Made
June 14, 2011, 11:42 amSony may have taken a beating over in their PlayStation 3 department, other arms of the Sony entertainment octopus has apparently been busy cataloging every 3D movie ever made in order to release a nifty infographic. While I’m not sure if the graphic was made to offer support for the style of movie-making, or if to inform the public about...
Google Docs Team Hops on Reddit to Answer User Questions
June 14, 2011, 11:41 amMany divisions of Google's business see powerful but fairly slow innovation. While there are certainly improvements to be seen in every element of Google's world, the company has to develop the entire movement - from inception to implementation - without the example of others. One notable exception to this rule does apply, however: Google Docs. .
Ultimate Blogger’s Guide to Search Engine Optimization
June 14, 2011, 11:39 amThis is a very well-done, 101-level introduction to SEO tactics and strategies for bloggers.
Sean Bean Gets Badass Reputation on Twitter
June 14, 2011, 11:35 amVeteran British actor and recent Game of Thrones star Sean Bean is currently gaining quite the reputation on Twitter. Today, a story came out about a Sunday night incident at a bar that involves all the elements of a real life hero story – chivalry, bravery, and a hard man with little regard for his personal safety.
In fact Sean Bean was...
Comcast Customers to Get HD Skype Video Calls From Their TVs
June 14, 2011, 11:20 amComcast and Skype have joined forces to bring customers HD video calling on their TVs. The two companies have entered a strategic partnership, which will allow Comcast customers to communicate with their friends and family through their TV via HD video calls, whether their friends and family are using Skype on their own TVs or on PCS, smartphones...
New and Updated SEO Tools for June 2011
June 14, 2011, 11:20 amHere's a roundup of various new or updated tools from around the web. Updated Tools Bing Webmaster Tools Microsoft has unleashed a substantially improved Bing Webmaster Tools. Among other highlights in the litany of new features are: the abi.
Gain More Relevant Traffic with Plurals Matching Change Coming Soon (U.S. and Canada Only)
June 14, 2011, 11:15 amThis week the ad matching logic in Microsoft Advertising adCenter will be updated. In order to help expand your opportunities, this update will allow you to take advantage of more relevant traffic. Now with this update, if you bid only on the singular form of a keyword, adCenter will serve ads for both singular and plural forms of the keyword....
Video Lesson - Building a B2B Content Recycling Campaign
June 14, 2011, 10:55 amIt's not enough to just write great content, you have to promote it! Over time, well-written and quality content will get linked to, but it needs some help to get in front of your target audience. That is where content recycling comes into play. B2B content recycling is all about tweaking and promoting your content across a wide variety of...
Investing In Blogging
June 14, 2011, 10:50 amWhy invest in blogging? There are billions of blogs already. Every college kid has a couple, every business tries it, and every government considers it. So what makes you different? How can you be different in blogging? How can your business make money online? What is blogging? Well, most of us have an idea of what blogging is. Blogging might be a...
NBA Finals: The Mavericks Are The Toast of Ohio
June 14, 2011, 10:50 amIn case you're wondering about the connection here, social media and the Internet in general reacted in spectacular fashion to the NBA Finals, especially now that Dirk Nowitzki and Dallas Mavericks surprisingly defeated the LeBron James and the Miami Heat. It's pretty obvious that, while Dallas received tons of accolades for their...
Has Facebook Peaked?
June 14, 2011, 10:30 amTo be clear, this isn't an "Is Facebook dead?" piece. Obviously Facebook is far from dead, and has become integrated in many facets of our lives, and will likely become integrated in more. In fact, just a few days ago, we ran a piece asking what we'll be using Facebook for five years from now . We talked about things like payments, e-commerce,...
Despite Search, Yellow Pages Are Alive and Kicking
June 14, 2011, 10:15 amAt least for the younger generation, the concept of using yellow pages for anything more than a doorstop seems somewhat bizarre. But years of built trust and reputation have served the yellow pages well. A recent study showed yellow pages, in both its online and offline form, remained the most trusted and popular way to .
Michele Bachmann, Mitt Romney Win GOP Debate According to Likester
June 14, 2011, 10:00 amThe first Republican Presidential Debate to feature all of the candidates was held last night in New Hampshire. Two notable things happened last night - It was the debate premiere of early front-runner Mitt Romney and Congresswoman Michele Bachmann used her opening statements to declare her official candidacy. Apart from these two events, the...
Sharing with Small Groups
June 14, 2011, 9:54 amIt's always been easy to share with all your friends on Facebook, but until we introduced Groups last October, there wasn't a simple way to share with just a few people. Much of what we share in our daily lives is only meaningful to smaller groups of people, like our family, roommates, or co-workers. With Groups, you can create a private space to...
Google Shines Solar Power On Homeowners
June 14, 2011, 9:44 amPerhaps the "G" in "Google" should stand for "green" because it's clear the company is a big supporter of the environmental movement. The Google Green site/FAQ is an obvious indicator of said support. More recently, news about one of Google's latest investments demonstrates the commitment. This time, however, in a more specific manner, as opposed...
Seven things that can help you with your link building campaign
June 14, 2011, 9:36 amMany people think that getting links is very difficult or that their website is not attractive enough to get backlinks. There are several things that you can do to get more backlinks to your website.
What's New in SEO for June 14, 2011
June 14, 2011, 9:14 amWe have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Know when your bus is late with live transit updates in Google Maps Starting now, Google Maps for mobile and desktop can tell you when your ride is actually going to arrive...
The World of Reality TV Blogging with Reality Steve
June 14, 2011, 9:09 amWhile many people really love reality TV, few can say that they write about it as a job. Steve Carbone, better known on the internet as "Reality Steve," is one of the few. For a few years he's been providing fans with his own "sarcastic, slanted, sophomoric, and skewed view on the world of reality television." Steve's specialty is the Bachelor and...
Google Adds Descriptive Phrases to Local Search Results
June 14, 2011, 8:54 amGoogle has launched a new feature for Google Maps in the US and Great Britain. The feature displays a few words or phrases that attempt to describe what a place is known for. The phrases that appear are those most frequently used on the web in describing the place. Google does not say exactly where they come from, but that they come from sources...
SEO 101: 5 Simple Steps to Selecting Your Keywords
June 14, 2011, 8:39 amLet's say you already have a website or are trying to optimize your blog, but haven't invested much time in search engine optimization (SEO), or the efforts that you have made aren't paying off. What's next? Where do you ev.
Google AdSense Updates and Clarifies Policies
June 14, 2011, 8:19 amSome SEO specialists and search engine enthusiasts criticize Google for running both their search site and Google AdSense. Since many sites that are deemed "spam" (i.e., content that provides no user value but is optimized to rank well in the search sites) are monetized through Google's own AdSense program. As long as Google is providing .
How to Write a Killer AdWords Ad by Treating It a Mini Landing Page
June 14, 2011, 8:03 amSuppose you launch a new campaign on AdWords and have used all ninja tricks to make sure clickthrough rate (CTR) is high. Once the campaign is made live, much to your disappointment, you discover that CTR is pathetically low. Story sounds familiar? Click through rate is to text ad what conversion goal is to a landing page. The only difference is...
Advanced SEO Book: How To Learn SEO the Right Way
June 14, 2011, 8:03 amIt's true that a lot has been said and written about SEO by now. Experts choose different styles and different ways to put it: some choose to share strategic advice while others (like me) are better at outlining simply DIY SEO tactics and tips. It is not hard to find well-structured information on the right way to do things: how to do keyword...
Apple and Nokia Settle Ongoing Patent Dispute
June 14, 2011, 8:03 amApple and Nokia have been engaging in legal battles for a couple of years. In 2009, Nokia filed a patent infringement suit against Apple, and since then, both companies have been at each others throats with various suits and complaints. Basically, Nokia has said that Apple was infringing upon its patents, and Apple was saying that Nokia was...
5 ways to use analytics to find content marketing opportunities
June 14, 2011, 7:48 amGuest Author, George Passwater Eggheads. Geeks. Socially challenged. These are the stereotypes that come to mind when mentioning statistics or those who love digging through analytics. I may get the strange look from the occasional stranger, (maybe it's my rugged good looks?), but I'm far from being the poster child for the Revenge of the Nerds...
Why PPC is an Effective Form of Advertising
June 14, 2011, 7:28 amA couple of weeks ago, an article at Advertising Age, caused a bit of a kerfuffle over whether SEM is advertising. Putting aside the curiosity that the author is a former Yahoo engineer who worked in - yes - their advertising divi.
Improving Your AdWords Quality Scores With DKI
June 14, 2011, 7:03 amAs the search advertising marketplace becomes ever more competitive, advertisers are on the prowl for the n¬ewest magic trick that will instantly raise their AdWords Quality Score (QS) and give them the chance to show their ads in the top ad positions without paying through the nose...
What is Your Customer’s Price Tolerance Ratio?
June 14, 2011, 7:01 amEvery customer has a price range where they are willing to make a decision without any further thinking. I refer to this as the Price Tolerance Ratio – also known as the PTR.
Knowing your customer’s PTR is critical. I believe it is one of the major obstacles salespeople fail to comprehend. As a salesperson, when you don’t...
Google Maps Hates Small Businesses By Launching Local Folksonomy Descriptive Terms
June 14, 2011, 6:56 amGood post from Chris Silver Smith on the potential downside of Google's new “Descriptive Terms” that appear with Places business listings in map search results.
SES Toronto: Keyword Forensics
June 14, 2011, 6:48 amIn my preview post for SES Toronto , I counted John Alexander's Keyword Forensics session as one of my "Must See" presentations for the 2011 conference. The promise of really digging down into keyword discovery and keyword analysis techniques sounded far too good to pass up. After all, keyword research is an essential part of any SEO process .
4 Reasons Your Link Request Might be Rejected
June 14, 2011, 6:42 amIn link building, getting shot down is just part of the game. We know that going in, but we also try to find ways to hedge our bets. Hence, mass emailing and link exchange spam. The broader the net you cast, the better your chances of catching som.
eCommerce: "Main Street Fairness Act" Proposed By U.S. Senator
June 14, 2011, 5:50 amThere's a growing sense among state and federal lawmakers that the online sales-tax reprieve, once meant to support and nurture a fledgling industry, constitutes an advantage that Amazon, with 90 million customers and $34 billion in annual sales, no longer needs. Over the past year an escalating war over online sales taxes has spread to Texas,...
Online population vote YES to AV
June 14, 2011, 4:46 amToday (Thursday 5 May) polling stations have opened across the UK to decide whether to change the electoral system from first-past-the-post (FPTP) to the alternative vote (AV) system, under which voters rank candidates in order of preference. The majority of online searches relating to AV in the last four weeks have been very generic, with UK...
Germany Leads Europe in Online Video Viewing
June 14, 2011, 4:46 amcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released April 2011 data from the comScore Video Metrix service, showing that Germany leads in online video viewing across several reporting metrics for the European countries currently reported in comScore Video Metrix (France, Germany, Italy, Russia, Spain, Turkey and...
Ad Vision: Namrata Balwani, CEO of Media2Win on Digital in India - Cannes Lions 2011
June 14, 2011, 4:41 amWelcome to the 26th video in our Ad Vision series of interviews leading up to Cannes Lions 2011! Todays Ad Vision interview is also this weeks Asia Perspective, with special focus on marketing challenges and opportunities in India. Scalability is a key comparative advantage India holds, given the sheer size of its population. Of course, your...
Can Competitors Negative SEO Hurt You On Google?
June 14, 2011, 4:20 amA number of us have noticed that when we get extra links to our sites they actually fall in the SERPs and this seems to be confirmed by experimentation - OK, results may be skewed by algo changes but it seems pretty coincidental that on so many occasions a site falls very soon after the new links appear. This may mean that competitor's sites could...
Setting Up Social Sharing on WordPress
June 14, 2011, 3:20 amWebmasterWorld Members look at ways to integrate social sharing on WordPress so that it looks good and minimizes any impact on page loads.
PR perspective on Digital
June 14, 2011, 3:15 amLast month Microsoft Advertising Asia had a chat with Lena Goh, PR Consumer Group head, Microsoft, Asia Pacific, about Digital in Asia. Being immersed in the digital realm, Lena realises the shift in how marketers, PR professionals and even journalists are utilising digital in Asia. This she believes is only just the beginning. Digital is becoming...
Bank of England Using Gogle Search Tracking for Economic Insights
June 14, 2011, 2:50 amIn an attempt to better understand the behavior of UK citizens, the Bank of England has started tracking search trends on Google. The bank has high hopes that this will improve the speed of economic reporting, especially as it relates to mortgage .
Tips for Conducting a Link Audit
June 14, 2011, 1:19 amA link audit is the first step in developing any link building strategy. Before you can start doing any new link building, you need to have a clear picture of what has been done. Even if you have never engaged in any intentional link building before now, chances are you still have some amount of one-way links pointing to your site. These natural...
Twitter Users Respond When Brands Engage
June 14, 2011, 12:54 amWhile the questions still remain about how many people are really using Twitter versus the number that have "accounts" there are, studies are being conducted to see what users expect from brands on the service. In short, about 60% of the people who have over 100 followers expect some kind of interaction from brands when they mention them in the...
Does Google Use Facebook Shares to Influence Search Rankings?
June 14, 2011, 12:54 amPosted by Matt Peters Intro from Rand - this post comes from Dr. Matt Peters , SEOmoz's data scientist. He came on board in February of this year after stints at Harvard (working on climate science models), Washington Mutual, JP Morgan and Fannie Mae (analyzing mortgage securities) and more (including some research into Google Places rankings last...
Google Places Gives More Helpful Hints
June 14, 2011, 12:27 amGoogle continues to try to make Google Places the best place on the web to get business information. Hotpot is now integrated and in a blog post from the Places blog, Google tells of its efforts to make these listings even more descriptive by using common phrases from across the web to tell about each place.
Starting today, Google Maps search...
Apple iCloud Vs. Google Cloud: What's Better?
June 13, 2011, 11:33 pmOne of the hot topics for analysis in the wake of Apple's Worldwide Developer Conference last week was how iCloud compares to Google's cloud computing approach. As folks noted, Apple's cloud is a big backup and sync hub for the software that enables music and applications that live on Apple's dedicated devices, from Macs to iPhones, iPads and...
Bank of England Using Google Search Tracking for Economic Insights
June 13, 2011, 9:00 pmIn an attempt to better understand the behavior of UK citizens, the Bank of England has started tracking search trends on Google. The bank has high hopes that this will improve the speed of economic reporting, especially as it relates to mortgage ...
Widespread Panic Fans Can Watch Upcoming Concerts, Interact With Other Fans Live on Facebook
June 13, 2011, 7:55 pmAre you a music fan? I am'and I can't wait for tomorrow night's Widespread Panic concert, live from the Moody Theatre in Austin, Texas from 7PM CST to 11:30PM CST. Why is this concert different from any other? For starters, all of you on Facebook will be able to enjoy it from the comfort of your .
Are We There Yet? Publishers Still Searching for the Right Monetization Model
June 13, 2011, 7:55 pmFinancial Times (one of our customers) made waves earlier this week by launching a new web app that will allow readers to consume content on any mobile device. Why was this noteworthy? Because the app can't be found in an app store near you. There continues to be lots of healthy debate within the publishing industry .
Your Guide to "Green Lantern"
June 13, 2011, 5:44 pmby Claudine Zap This summer is filled with superheroes: Thor , Captain America , the Green Lantern . Wait, the what? If you've never heard of the Green Lantern , you're not alone. Even the stars of the movie, Ryan Reynolds and Blake Lively , admit they knew little to nothing about the DC Comics superhero when offered the roles. The plot is...
The Photo Strip: Facebook’s Most Underused Free Ad
June 13, 2011, 5:42 pmGreat examples of the number of ways that businesses can take advantage of Facebook's new photo strip feature.
DuckDuckGo Questions Quality, Accuracy Of Search Engine Traffic Numbers
June 13, 2011, 4:49 pmGabriel Weinberg, founder of new search engine DuckDuckGo, noted in his blog the hundreds of thousands of bogus searches being done at his engine and wonders if these numbers are being counted by other search engines as part of the traffic totals.
Why Clients Have the Same Issues/Questions - It's Not About SEO... But About the People!
June 13, 2011, 4:49 pmPosted by aleyda This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. I really enjoyed the recent Whiteboard Friday about Top 5 SEO Questions from SEOmoz customers and I was...
Calacanis Talks Panda Update and Expert Content, Bets on Video
June 13, 2011, 4:28 pmAfter Google rolled out its Panda algorithm update earlier this year, Mahalo, run by Jason Calcanis, got hit hard, and the company had to reduce its staff by 10%. Calacanis told us , "All we can do is put our heads down and continue to make better and better content. If we do our job I'm certain the algorithm will treat us fairly in the long-term....
Father's Day Gift Ideas From Bing
June 13, 2011, 4:13 pmYou now officially have less than a week the grab your pops something for Father's Day. In my experience, at least, dads are much harder to buy for than moms. Plus, my mom will tell me she loves anything that I get her, even if it's terrible. No such luck with my dad - he'll tell it like it is. "I don't need another tie, and this one's ugly...
Father’s Day Gift Ideas From Bing
June 13, 2011, 4:02 pmYou now officially have less than a week the grab your pops something for Father’s Day. In my experience, at least, dads are much harder to buy for than moms. Plus, my mom will tell me she loves anything that I get her, even if it’s terrible. No such luck with my dad – he’ll tell it like it is.
“I don’t...
Facebook Predicted to Lead Display Ad Revenue in 2015
June 13, 2011, 3:43 pmOnline advertisers are learning quickly, effectively adapting to the demands, preferences, and habits of consumers. Both social media and display ads have seein intense growth over the last few years. Analysts have predicted that they will continu.
Admin History to all Orkut communities
June 13, 2011, 3:43 pmWe believe that a well-managed community on Orkut is a better place for everyone to debate and share ideas. Looking to improve the management of all communities on Orkut, and based on the feedback we received from many community owners and moderators,
AOL to Launch Patch Deals'Yes, Another Deals Service
June 13, 2011, 3:43 pmAnother week, another company "taking on Groupon". This time it's AOL - more specifically, AOL's Patch. AOL is launching Patch Deals with a little help from American Express via its digital payment platform Serve , which will power the Patch Deals Platform. "Our collaboration with AOL's Patch increases the scale and reach of the Serve platform and...
Is Google Wallet Doomed?
June 13, 2011, 3:43 pmGoogle seemed to be mid geekgasm when they announced their Google Wallet program, a system by which users could make payments via smartphone. This wasn't some payment routing utility, either. You could literally tap your phone to a special sensor and - voila! Payment sent. The problem is that, beyond many being entirely apathetic about the entire...
AOL Launches Patch Deals…Yes, Another Deals Service
June 13, 2011, 3:35 pmAnother week, another company “taking on Groupon”. This time it’s AOL – more specifically, AOL’s Patch. AOL is launching Patch Deals with a little help from American Express via its digital payment platform Serve, which will power the Patch Deals Platform.
“Our collaboration with AOL’s Patch increases the scale...
The Most Used iPhone Passcodes Are Depressingly Simple
June 13, 2011, 3:26 pmIn my mind, there are only three good reasons to use a passcode lock on your smartphone. The first is obviously security – you don’t want your dumb friends peeking at your private texts. The second is to prevent butt dialing or any other unknown activities that could stem from accidentally unlocking your phone in a traditional way. ...
Can Pressing the "Like" Button Too Many Times Get You in Trouble with Facebook?
June 13, 2011, 3:13 pmIt would seem that you can "like" too many things for Facebook's own liking. If a report and a claim from a mildly popular musician are accurate, then Facebook may revoke your "liking" privileges, and possibly even your account for doing too much "liking". Business Insider points to a post from Mike Doughty from the band Soul Coughing, who claims...
Facebook Beats Google for Local Business Advertising
June 13, 2011, 3:13 pmLocal marketing has adapted well to the digital era, learning how to optimize for search engines, social sites, and even mobile apps. But while we knew that the worlds of local and online were colliding, we didn't have a clear sense of what online services were winning - until now. Social networks, and especially Facebook, are trumping Google when...
Can Pressing the “Like” Button Too Many Times Get You in Trouble with Facebook?
June 13, 2011, 2:55 pmIt would seem that you can “like” too many things for Facebook’s own liking. If a report and a claim from a mildly popular musician are accurate, then Facebook may revoke your “liking” privileges, and possibly even your account for doing too much “liking”.
Business Insider points to a post from Mike...
Google Test Adds Website Names, Subtracts URLs in Search Results
June 13, 2011, 2:42 pmGoogle appears to be testing a new look for search results, adding the name of popular websites including LinkedIn, Facebook, Apple, Wikipedia, Amazon.com, Yahoo, and Bing next to the page's URL. In some cases, Google replaces the URL en.
Netflix: The "Vast, Vast Majority" of People Like the Redesign. We're "Absolutely" Keeping It
June 13, 2011, 2:42 pmIf you're a Netflix user, you've probably noticed that the site has been redesigned. There's also a good chance, judging from the comments we've received (and the nearly 5,000 on Netflix's own announcement ), that you don't like it. It would appear then that you have two options: get used to it or quit. I personally believe that the backlash will...
Apple iCloud Sued by iCloud Communications
June 13, 2011, 2:27 pmA week ago today Apple's iCloud was unveiled at their Worldwide Developers Conference which, according to Steve Jobs, will serve as the "center of your digital life." Before it was even revealed at WWDC, the cloud service had already drawn an antitrust complaint . And now you can add a trademark lawsuit to the list. iCloud Communications is a VoIP...
Google AdSense Gets Policy Update
June 13, 2011, 2:27 pmAdSense abuse is, like it or not, a part of the game. Google does do quite a bit to counteract that abuse, including monitoring of the AdSense network, giving the ban hammer to any obvious offenders, and follow-ups with anyone whose made a minor error. Additionally, Google has updated their AdSense policy to prevent certain abuses that may or may...
Netflix: The “Vast, Vast Majority” of People Like the Redesign. We’re “Absolutely” Keeping It
June 13, 2011, 2:23 pmIf you’re a Netflix user, you’ve probably noticed that the site has been redesigned. There’s also a good chance, judging from the comments we’ve received (and the nearly 5,000 on Netflix’s own announcement), that you don’t like it.
It would appear then that you have two options: get used to it or quit.
I...
Infographic: Smartphone App Numbers
June 13, 2011, 1:37 pm[X]cube Labs has put together an interesting infogrpahic looking at Smarthpone apps across platforms, and how they perform in terms of number of apps, downloads per day, developer revenue share, submission fees, etc. The graphic should not only be of interest to developers, but to business owners looking to boost their mobile presence. Last week,...
Photos from the Set of "Three Stooges"
June 13, 2011, 1:31 pmby Mike Krumboltz "The Three Stooges" were never what you'd call highbrow. But who the heck cares? The characters remain enduring symbols of slapstick comedy. Now, after many delays, the Farrelly brothers are making a "Stooges" film with three relative unknowns in the title roles. On-set pictures of the actors lit up the Web as folks got their...
Google's Matt Cutts on Why Amazon Often Ranks Well
June 13, 2011, 1:21 pmIf you search for products a lot, using Google, there's a fairly good chance you've seen Amazon at or near the top of the results pages quite a few times. Someone sent a question about this to Google, and Matt Cutts used a Webmaster Help video to discuss the subject. The question was phrased as: "Search for a physical product usually ranks Amazon...
Fans Find TV Tweets Very Engaging
June 13, 2011, 1:21 pmTen days ago, Jared Padalecki, one of the stars of the CW series Supernatural got a Twitter account. He started it after years of saying he never would and couldn’t even get his own name because of there are so many imposters on Twitter. He settled on @jarpad, announced it at a fan convention, then took a photo of his co-star at the...
Google’s Matt Cutts on Why Amazon Often Ranks Well
June 13, 2011, 1:16 pmIf you search for products a lot, using Google, there’s a fairly good chance you’ve seen Amazon at or near the top of the results pages quite a few times. Someone sent a question about this to Google, and Matt Cutts used a Webmaster Help video to discuss the subject.
The question was phrased as: “Search for a physical product...
Nifty Hard Core Local SEO Tactics From SMX Advanced
June 13, 2011, 1:06 pmThe panelists at last week’s “Hard Core Local SEO” panel at SMX Advanced, Mike Ramsey of Nifty Marketing, Will Scott of Search Influence and David Mihm of GetListed, presented some excellent data on various tactical approaches to improving Google Place Page rankings. For today’s column, I thought it would be helpful to excerpt some of...
Search Engines Haven't Beat Yellow Pages - Yet
June 13, 2011, 12:51 pmThe popular conception seems to be that yellow pages serve their primary purpose by keeping uneven table legs more stable, elevating TV sets for slightly better reception, or otherwise serving a less-than-informational purpose. A recent survey from the Burke-sponsored Local Search Association contradicts this, however, showing that not only are...
Best Buy Learns The Streisand Effect Is Very Real
June 13, 2011, 12:38 pmAdam Singer explains that Best Buy wants to be social, but its legal department is really causing problems: "Can we really think a company is serious about having discussions when something isn’t to their liking and they react by freaking out and sending cease and desist letters?"
Aol Gives Us Just What We Need - Another Deals Site!
June 13, 2011, 12:21 pmIt's almost a bit ironic that Aol would announce their new deal site at about the time that the world figures it can't take another one of these things. American Express is along for the ride on this one with its new Serve platform. ReadWriteWeb reports The recently launched digital payment and commerce platform from American Express known as...
Authenticity in Social Media: Don't Get Mad, Get YouTube
June 13, 2011, 12:21 pmA recurring theme of Amber Mac's keynote presentation at SES Toronto today was how companies need to face up to the challenge to authenticity that social media presents. The companies that were online, listening and responding to their customers w.
Aol Gives Us Just What We Need – Another Deals Site!
June 13, 2011, 12:15 pmIt’s almost a bit ironic that Aol would announce their new deal site at about the time that the world figures it can’t take another one of these things. American Express is along for the ride on this one with its new Serve platform.
ReadWriteWeb reports
The recently launched digital payment and commerce platform from American Express known as...
The Internet Wraps Up The NBA Finals in Style
June 13, 2011, 12:06 pmIf there's a better mix of Internet content than social media and how it reacts to sports, I'm not sure what it is. Sure, message boards will always blow up if there's a movie/television show worth discussing, but those "your favorite movie sucks" comments don't do much to further the quality of Internet content, unless skimming flame wars is your...
Google Docs Team Does Reddit Q&A
June 13, 2011, 12:06 pmGoogle Docs is one of the more crucial platforms for Google, largely thanks to its role in pushing the limits of the cloud while simultaneously competing with Microsoft's productivity tools. Users, who are able to access the Google suite (including Gmail, Calendar, and Docs) free of charge, come out as the real winners. But "free" doesn't mean...
Gay Girl in Damascus a Hoax, Actually A Straight Guy in Scotland
June 13, 2011, 11:50 amWell, I guess this is one way to cure your writer's block. It turns out that the person behind the " Gay Girl in Damascus " blog is actually an aspiring fiction writer from Georgia. And by Georgia I mean the state. And the 'gay girl" is also a married guy. Last week, a story was picked up about a pretty young girl living in Syria who had been...
The Charles Darwin Guide to Writing and Selling an Effective eBook
June 13, 2011, 11:50 amOut of the primordial soup " back in the early 1990s they came. They weren't pretty. They weren't compelling. They're repulsive to look at today. But we bought them " lots of them. They were the first ebooks . Remember Times Roman? There was page after page of it, like an 8th grade book report. Remember the yellow highlighter on the sales page?...
Google Predicts Major Changes in Web Advertising
June 13, 2011, 11:50 amDuring the Geocities era, when dancing pandas and painfully neon colors plagued our screens, we also had a substantially more aggravating object on the web: the ad. Banner ads typically looked horrendous, often came with the sort of flashing colors that give kids seizures, and even screamed messages at the user. Sites that tell you, .
SEO Best Practices For Restaurants & Eateries
June 13, 2011, 11:47 amGood SEO insights for hospitality businesses.
Schema.org: Tell Search Engines What Your Content Means
June 13, 2011, 11:46 amUsing standardized “schema,” websites can more clearly define content using semantic markup, and help it appear more clearly and prominently in search results.
YouTube EDU partners Dartmouth College and Stanford University to live stream commencements on YouTube
June 13, 2011, 11:30 amTo kick off the 2011 graduation season in the United States, we featured some inspiring commencement speeches available on YouTube. Since then, many new addresses have been uploaded, including Amy Poehler's speech at Harvard Class Day, Denzel Washington's address at the University of Pennsylvania, and First Lady Michelle Obama's ( Part 1 and Part...
The One Metric You Need To Optimize Across Paid & Organic Search
June 13, 2011, 11:06 amA lot of people talk about the overlap between SEO & paid search, but this piece actually has some actionable techniques and insights.
Google's AdMeld Acquisition Made Official
June 13, 2011, 11:00 amLast week, a report came out that Google had acquired AdMeld for around $400 million. While the price has not been confirmed, Google did officially announce the acquisition today. Google's VP of Display Advertising, Neal Mohan, wrote on the Official Google Blog : To help major publishers get the most out of the rapidly changing and growing display...
Google’s AdMeld Acquisition Made Official
June 13, 2011, 10:48 amLast week, a report came out that Google had acquired AdMeld for around $400 million. While the price has not been confirmed, Google did officially announce the acquisition today.
Google’s VP of Display Advertising, Neal Mohan, wrote on the Official Google Blog:
To help major publishers get the most out of the rapidly changing and growing...
Gawker Redesign a Success?
June 13, 2011, 10:30 amAs you may recall, Gawker Media recently redesigned a number of its web properties in an interesting way that keeps users on the front page. For example, if you go to Gizmodo, and click on one of the headlines in the column, the story appears in the main section of the front page, rather than going to a separate article page. The redesign (like...
Add Bacon To Any Website (Mmmm, Bacon)
June 13, 2011, 10:30 amThere aren't many food items that have received such a strong amount of Internet love as bacon. So much so, in fact, the tasty morsels of pig flesh have become a staple of Internet lore. Things like the Bacon Explosion , the bacon martini , the bacon AT-AT from Star Wars, the bacon Lombardi trophy , and, of course, the scores and scores of...
Les Paul Google Doodle Now Forever Playable
June 13, 2011, 10:30 amGoogle has provided us with a permanent way to zap productivity, as it has announced the final resting place of its smash hit Les Paul Doodle. On Thursday, Google unveiled a playable doodle to honor guitar pioneer Les Paul on what would be his 96th birthday. The famous musician and inventor died in 2009. Not only could you play the doodle guitar...
Google Drops Top Android Developers, Causing Outcry
June 13, 2011, 10:14 amIt's a little hard to classify Google politically. While they're generous, often liberal, in certain stances and political movements, they also push for major corporate freedom and tout the word "open" as the core of their model. Certainly, many Google elements are just as open as they claim to be - such as the Chromium .
Facebook Loses Members in U.S. & Canada, Still Dominates the World
June 13, 2011, 9:14 amThe good news for Facebook is that it is still growing. Over the month of May the social network snatched up another 11.8 million users. In April they gained 13.9 million new accounts. And according to Inside Facebook , the service is just a hop, skip and a poke away from 700 million total users worldwide (687 million by the beginning of June). So...
Could Botnets Inflate Search Engines' Query Counts?
June 13, 2011, 9:14 amGabriel Weinberg, the founder of the DuckDuckGo search engine had an interesting blog post over the weekend, talking about some weird traffic the site was getting. He points to a couple SERPs generated by what he deems to be queries from botnets. In the comments, Eric Klein says one of them looks like its trying to boost ranking by "making it seem...
Could Botnets Inflate Search Engines’ Query Counts?
June 13, 2011, 9:08 amGabriel Weinberg, the founder of the DuckDuckGo search engine had an interesting blog post over the weekend, talking about some weird traffic the site was getting. He points to a couple SERPs generated by what he deems to be queries from botnets.
In the comments, Eric Klein says one of them looks like its trying to boost ranking by “making...
Mark Cuban Enjoys Being The New King of the NBA
June 13, 2011, 8:54 amMove over LeBron and Dwyane Wade. Pat Riley too. There's a new sheriff in town, and he goes by the name of Mark Cuban, owner of the NBA champion Dallas Mavericks, and it's pretty clear Cuban is going to enjoy the moment for everything its worth. Rightfully so, because building a champion in professional sports is not an easy task. To the victor...
When Should You Delete a Low Traffic Keyword?
June 13, 2011, 8:44 amAuthor answers when low traffic keywords in PPC campaigns be deleted and what are the impacts of doing so.
Google Replaces URLs with Site Names on SERPs (In Test)
June 13, 2011, 8:38 amGoogle is testing a feature in its search results pages that replaces the the URL in a result's snippet with the name of the site on which it appears. So, for example, a WebProNews article titled "Netflix Redesign Rubs Many Users the Wrong Way," which has a URL that looks like this: www.webpronews.com/netflix-redesign-2011-06, would just display...
My Three Favorite Mobile Discovery Tools
June 13, 2011, 8:38 amMobile discovery is becoming something that I am beginning to rely on more and more in order to find good link opportunities. While I do try not to work on and off all the time, I have found that a leisurely stroll through the following iPad apps and other mobile-friendly tools is amazing for uncovering some awesome potentials, especially when I...
How many words should be on your home page? A closer look
June 13, 2011, 8:23 amGreetings! Ready to get your learn on? Great, because today's SEO copywriting video post delves into the question: How many words should be on my homepage? Today's SEO copywriting tip actually piggybacks on a recent (Google) Matt Cutts' ("that's a good question") video addressing whether you should have more or less content on your homepage. In...
YouTube Adds Logoless Player and HD Image Previews
June 13, 2011, 8:23 amRaise your hand if you've watched a video on YouTube, or that originated from YouTube (like an embedded player or Facebook share), in the last week. Okay, everyone who doesn't have their hand up can feel free to go back to the cave they live in. The world of the modern web has gotten to .
Breaking 3 Old SEO Habits
June 13, 2011, 8:08 amKicking old habits can be very tough. I can't tell what is worse, staying away from a fast food drive-thru, quitting smoking, and now, learning to be a better SEO through the adoption of new techniques. In today's search marketing la.
Strategic Guest Posting: Doing it Right
June 13, 2011, 8:08 amI am sure you have heard many times before that guest posting is a great way to do SEO and that it brings you lots of benefits. But is it enough to just randomly find the blogs that would accept your post and submit it? Actually, there is more to it than that. Guest posting requires thoughtful analysis, a strategy and a lot of work.
Are Facebook's Customers Leaving For Real?
June 13, 2011, 7:37 amNow that Lebron James has fallen, who is the world going to turn to vilify? Well, if the information that was given by the Business Insider is correct it could be that another one of the mighty is beginning to show some wear and tear. That entity would be Facebook. Business Insider's SAI reports that Facebook is actually losing users in the...
Are Facebook’s Customers Leaving For Real?
June 13, 2011, 7:19 amNow that Lebron James has fallen, who is the world going to turn to vilify? Well, if the information that was given by the Business Insider is correct it could be that another one of the mighty is beginning to show some wear and tear. That entity would be Facebook.
Business Insider’s SAI reports that Facebook is actually losing users in the...
Interview with a Business Owner on the Effect of Groupon
June 13, 2011, 7:06 amThis is a video interview of Rocky Agrawal and the owner of a cafe in Portland, OR - Jessie Burke. She talks about the experience she had with Groupon and the result a special offer brought for her business.
Authenticity in Social Media: Don’t Get Mad, Get YouTube
June 13, 2011, 6:55 amA recurring theme of Amber Mac's keynote presentation at SES Toronto today was how companies need to face up to the challenge to authenticity that social media presents. The companies that were online, listening and responding to their customers w...
Google Buys AdMeld for $400M
June 13, 2011, 6:17 amGoogle is continuing its investments in the display advertising arena with its purchase of AdMeld, a publisher utility targeted at optimizing ROI for digital advertising. The $400 million purchase signals Google's continued intellectual weapons st.
Privacy Regulators See Red Over Facebook Facial Recognition
June 13, 2011, 6:10 amThe long worked on facial recognition technology recently released by Facebook is coming under attack from European Union regulators questioning its intrusion in to users' privacy.
Facebook gave information to the EU shortly after the investigat...
25 Women Who Rock Social Media in 2011
June 13, 2011, 5:21 amLast year I created a list of 25 Women That Rock Social Media for 2010 which was well received and appreciated. Most of the women listed I've come to know through involvement in the Public Relations and Search Marketing industries and also through blogging. Others I knew of through online channels. For 2011 I decided to create a similar list based...
Ad Vision: Quentin George, Chief Digital Officer at Mediabrands - Cannes Lions 2011
June 13, 2011, 2:49 amWelcome to the 25th video in our Ad Vision series of interviews leading up to Cannes Lions 2011! Todays video brings us a few precious minutes with Quentin George, Chief Digital Officer at Mediabrands on some thought-provoking opinions about who we may want to imitate for creative inspirationkids! With fresh eyes and aspirations unbound by the...
Ad Vision: Quentin George, Chief Digital Officer at Mediabrands-Cannes Lions 2011
June 13, 2011, 2:34 amWelcome to the 25th video in our Ad Vision series of interviews leading up to Cannes Lions 2011! Todays video brings us a few precious minutes with Quentin George, Chief Digital Officer at Mediabrands on some thought-provoking opinions about who we may want to imitate for creative inspirationkids! With fresh eyes and aspirations unbound by the...
3 Awesome Remarketing Ad Strategies
June 13, 2011, 2:00 amAdvertisers often worry about the creepy “Big Brother” factor in regards to remarketing. What moral code is an advertiser breaking if their ads follow a user around the Internet?
Really, remarketing ads tell users, "I care enou...
How to Localize Your Keyword Research
June 13, 2011, 1:13 amKeyword research is undoubtedly one of the most important components of SEO. Forming the basis for your on-site optimization, keyword research will eventually determine who can find your website. Missing out on important keywords means you'll be losing targeted traffic. The less traffic you have coming to your site, the lower your chances of...
Facebook Still Growing But Losing Users In Countries It Was First Established
June 13, 2011, 1:07 amSomething strange is going on: Facebook is losing customers.Lots of customers. According to Inside Facebook's data service, Facebook lost 6 million users in the U.S. last month, dropping from 155.2 million to 149.4 million. That's the first time U.S. numbers have dropped in more than a year.
Ex-Googler Calls Out Google Infrastructure as Obsolete
June 13, 2011, 12:37 amIn the latest of several thoughtful blog posts from ex-Googlers about why they left, Dhanji R. Prasanna called out Google's infrastructure as, well, dated. Prasanna may understandably hold a grudge as one of the many Australian-based team members who worked on the doomed Google Wave collaboration software platform. Yet he said Google is easily the...
11 Analytics Metrics That Are Actionable
June 13, 2011, 12:02 amPosted by Paddy_Moogan Last month I spoke at SAScon in the UK on the topic of getting actions from analytics. Its something that I feel quite strongly about so I wanted to write a post on here to talk about it a little and expand upon what I talked about at SAScon. The key question I want to answer is - "What key metrics should I be tracking?
Link Building Management
June 12, 2011, 1:05 pmPosted by Dejan SEO This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. I love freestyle link building. There is hardly anything more satisfying than getting in the zone and...
Visual Health Search
June 12, 2011, 10:14 amDo you remember the film "Fantastic Voyage" with Raquel Welch? She and her companions were miniaturized and inserted into a scientist's comatose body to remove a deadly brain clot. An arteriovenous fistula forces them to .
Videos: Digital Stronger Than Ever at IAB Interact 2011 - 2nd Ad Vision Panel
June 12, 2011, 10:09 amWeve just come to the end of the fifth IAB Interact Congress in Barcelona and its been a very interesting and rewarding couple of days. Interact brought 400 delegates from the online advertising industry together to discuss thoughts, plans and hopes for the industry going forward and featured great speakers from across the media space. Microsoft...
Google Experiments with Removing URLs from Search Results Listings
June 12, 2011, 10:05 amGoogle tests a new feature that replaces the URL with the site's name in search results snippets.
mSpot Details Radio Spotter and Its Impact on the Industry
June 12, 2011, 9:38 amAs Chris Crum of WPN previously reported , mSpot recently launched a new service into beta that combines both cloud music storage and streaming with streaming Internet radio. Although there are other cloud music and storage lockers as well as streaming radio services, mSpot's Radio Spotter is the first offering that combines the two. Daren Tsui,...
How To Optimize Search Traffic For The Holidays
June 12, 2011, 3:26 amJust like brick and mortar stores see a drastic increase in traffic and sales during the holidays, so do websites with holiday products. In order to take advantage of this holiday traffic though, you'll need to know how to properly optimize your website for the search engines. It takes more than just supplying the hottest products on your website,...
See Ross Dunn Speak at Search Engine Strategies Toronto
June 11, 2011, 4:04 pmStepForth is proud to announce on June 14th, our CEO, Ross Dunn is sharing his extensive knowledge of competitor analysis for online businesses in a session titled Competitive Analysis at Search Engine Strategies Toronto ; Canada's largest and most prestigious search engine and social media marketing conference.
E3 - Speaking of Kinect-enabled Content: We're All Ears
June 11, 2011, 8:29 amMicrosoft made a number of significant announcements at E3 on Monday, including a slew of new Kinect titles, such as Kinect: Disneyland Adventures, Kinect Star Wars and Sesame Street: Once Upon a Monster, and Kinect-enhanced third-party titles such as Mass Effect 3, Tomb Raider, and EAs perennial favorite, FIFA. As excited as I am about all of...
Google Looks at Purchasing Habits of Smartphone Users
June 11, 2011, 7:13 amGoogle released some interesting stats this week about the purchasing habits of smartphone users, or more specifically, smartphone searchers. This is in the US only, but the study looks at how smartphones are used on a daily basis, how people are multitasking, the typical searches made from smartphones, how users are using devices to help make...
Cup of Joe: Are You A Programmer? Or A Program?
June 10, 2011, 11:12 pmHave you noticed that things seem to be getting easier? With open source programs like WordPress you can easily start your own web site with a multitude of different features for hardly any money. With services like PayPal and Freshbooks you can invoice your clients through email. With social media we are finding new ways to engage with users....
Google Guitar Heroes Help Keep Les Paul Doodle Alive
June 10, 2011, 6:15 pmYesterday's Les Paul Google Guitar Doodle, which got an encore today, has caused such a storm of creativity around the web that Google are considering whether or not to make it a permanent fixture. Celebrities and amateurs alike have been strumm.
Do or Die Time for Big Ad Agencies?
June 10, 2011, 5:54 pmVideo interview with founder of The Barbarian Group,
The Future of SEO (as of 2011)
June 10, 2011, 5:12 pmSam Crocker gives us a nice roundup of information shared by the State of Search bloggers at the recent A4U Expo in Munich. As we well know, it's these non-session gems that give us a real SEO education.
Best Buy Needs A Sense of Humor Concerning NewEgg
June 10, 2011, 4:44 pmApparently, making fun of your competitors, without calling them out by name, warrants a cease and desist letter. Just ask Best Buy and NewEgg.com. The latter made the commercial that leads this post, and it's a funny characterization of the Best Buy experience. I mean, because, let's face it, there are times the customer knows as much, if not...
The Twitter Paradox
June 10, 2011, 4:29 pmThere's an old saying, "If it ain't broke, don't fix it." Twitter is a paradox that redefines that old saying to, "If it's broke, don't fix it, because it works." For all intents and purposes, Twitter shouldn't work, yet 200 million people (and bots) have created accounts in this thriving information egosystem . Now, news no longer break, it...
"Super 8" Supersimilar to Spielberg Movies
June 10, 2011, 4:23 pmby Claudine Zap If imitation is the sincerest form of flattery, then Steven Spielberg must be feeling pretty flattered right about now. The much anticipated movie " Super 8 ," which opens today, is an 112-minute homage to the director. But the similarities start before the move even begins, with the trailers . Compare the "Super 8" trailer to its...
Google Product Extensions Come to Mobile Ads
June 10, 2011, 4:13 pmMobile advertising is a large and rapidly growing chunk of Google's arena, especially thanks to the company's work with the Android platform. While much of the ad space is taken by Ad Mob-related, interactive ads on applications and similar mediums, Google Search itself gets plenty of traffic. To help local businesses connect with mobile users...
Bing Releases Slew of New Mobile Features for iOS, Snubs Android
June 10, 2011, 3:58 pmBing has announced a lineup of new features for their mobile version that give Apple's iOS mobile operating system a leg up while ignoring Google's Android OS. Among the new features: A revamped Bing News page. A "split view.
Netflix Doesn't Seem to Be Having Its Best Week of PR
June 10, 2011, 3:58 pmNetflix doesn't appear to be having the best week when it comes to PR. A couple days ago the company rolled out a redesign, which has been met with overwhelming hostility from users. It's not completely unanimous, but it's clear that a lot of people are pissed, and some are saying they're going to cancel their accounts. To me, this seem a like a...
Netflix Doesn’t Seem to Be Having Its Best Week of PR
June 10, 2011, 3:49 pmNetflix doesn’t appear to be having the best week when it comes to PR. A couple days ago the company rolled out a redesign, which has been met with overwhelming hostility from users. It’s not completely unanimous, but it’s clear that a lot of people are pissed, and some are saying they’re going to cancel their accounts.
To...
Apple Loosens the Reins on Digital Subscription Sales
June 10, 2011, 3:23 pmEarlier this year, Apple launched a program that allowed digital magazine publishers to easily sell subscriptions through iTunes. Unfortunately, the deal came with some hefty restrictions that made it hard for small publishers to make a profit. Now, Apple has decided to relax the rules and in turn, will probably make more money than ever. The...
Leicester City Is Not Ready For the Zombie Apocalypse
June 10, 2011, 3:23 pmIf there's a more natural pairing than the subject of zombies and Internet users, I'm not sure what it is. The two subjects were seemingly made for each other. Sure, things like ninjas and pirates have been popular subjects on the Internet, but zombies are right there as well, especially since the explosion of social media. This latest story...
comScore Releases May 2011 U.S. Search Engine Rankings
June 10, 2011, 3:13 pmcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in May with 65.5 percent of search queries conducted.
Facebook Tests Home Page Redesign
June 10, 2011, 3:08 pmFacebook is testing a new home page feature called "Happening Now," which shows current status updates, likes and other FB activity from friends as they happen - a real-time feed, if you will, kind of like the Twitter timeline. The main difference here is that it is not the main news feed, which should keep users from having a meltdown about the...
Canadian Watchdog Wants Privacy Audit Of Google
June 10, 2011, 3:08 pmSeems auditing Google's privacy policies and actions is becoming a popular demand these days, only months after the FTC required Google to submit to bi annual audits a privacy watchdog is demanding the same be done with Canada. "Canada's privacy.
Google Adds Two New Features on YouTube Videos
June 10, 2011, 2:53 pmYouTube is no small matter to the success of Google. Beyond the ability to integrate video with numerous other Google services (e.g., the recent adaptation of embedded YouTube videos for Google Instant Preview), Google has access to the largest video platform in the world. But YouTube isn't the safe leader, nor is it perfect. Google is constantly...
When it Comes to Advice People Prefer Strangers Over Friends
June 10, 2011, 2:37 pmWe've all been told not to take candy from strangers, but advice is a whole different matter. According to a new report from Meebo , more than half the people surveyed went to someone they didn't know when looking for advice on the web. Here are some of the stats: 53% of people said they want to get advice from someone who is knowledgeable about a...
3 Way Street: Artist Video Tracks Scary Traffic
June 10, 2011, 2:32 pmby Claudine Zap Warning: This video may cause you never to want to leave your house again. A School of Visual Arts thesis project by artist Ron Gabriel , " 3-Way Street " tracks a camera at the Manhattan intersection of 28th Street and Park Avenue. Mayhem ensues. The video of traffic behaving badly has gone viral on the Web. No surprise: What you...
Google Maps Showing Inappropriate Images in New Zealand
June 10, 2011, 2:22 pmGoogle Maps works as more than a catalogue of locations; it works as a catalogue of history. The Google satellite imagery, which on a region-by-region basis sees only infrequent updates, has incidentally caught strange events, changing scenery, and other visible elements that you would be unable to find if you visited the actual locations in...
What Will We Be Using Facebook For In Five Years?
June 10, 2011, 1:52 pmFacebook is estimated to have somewhere around 700 million users art this point. It was only 500 million when the marketing campaign for The Social Network launched last year. How long until it reaches a billion? Leave your guess in the comments . Facebook is seeing a great deal of growth in countries like Brazil, Indonesia, Philippines, Mexico,...
Keith Lorizio Delivers IAB's Innovation Day Keynote
June 10, 2011, 1:47 pmI invite our community to watch a keynote I delivered at the IABs Innovation Days conference today. Held in conjunction with Internet Week in New York, IABs theme focused on the future of digital media. At Microsoft Advertising we believe that the future of display is NOT in the future at all. It is NOW! (Click on my photo for video highlights...
Twitter Looks to Scale Ad Sales Through Automation
June 10, 2011, 1:22 pmBig business in the Internet space is all about scale. How a business can effectively reach scale without losing its shirt is a pretty obvious indicator of their ability to succeed moving forward. Why do you think there was so much hand wringing over the Groupon numbers recently? Scale is costing money which means they are losing money. Not good....
Les Paul Google Doodle Gets Rickrolled
June 10, 2011, 1:22 pmOf course it did. Yesterday's nifty Les Paul-inspired Google Doodle was put to good, familiar use by an artist named Joe Sabia, who is very gifted at remixing web videos. While I'm sure there were many different attempts at various songs, check out Josh's article for some examples, Sabia was wise enough to record his creation. Sabia, as pointed...
80% of Engagement with Tweets is Clicking a Link (Rather than Reply or RT)
June 10, 2011, 1:06 pmTwitter has announced a new link-shortening service embedded into Twitter.com. The new feature will allow users to put in a full URL and have it shortened to 19 total characters (one character shorter than bit.ly) automatically, but will continu.
Google's Neal Mohan Predicts Big Changes for Display Ads
June 10, 2011, 12:46 pmGoogle wears more hats than Bartholomew Cubbins, but at the end of the day Google is just one thing: an advertising company. With the company's revenue dependent on its various online and mobile advertisement mediums, no element of the company can evade its tie to marketing. But Google's ad mechanism is certainly different than what came before it...
Abrupt App Pulls from Google's Android Market Cause Controversy
June 10, 2011, 12:46 pmGoogle has made it clear ever since the launch of the Android market that their model is based on being an open market. Users can rate programs which, hypothetically, will surface the best while letting non-functional or incomplete apps drop below the radar. There's been controversy on how Google runs the show, including due to the potential...
Google Sponsors the 2nd Data Center Efficiency Conference
June 10, 2011, 11:35 amGoogle is an expert on data centers. Why? They own and operate so many of their own - for search, yes, but even more for cloud services - that they've learned about, examined, and improved their data centers in every reasonable way. Beyond simply improving their own data centers, however, Google is a loud voice .
Answered: Your Most Burning Questions About Internet Marketing
June 10, 2011, 11:30 amNo matter how many years (or days) you've been at this marketing game, the questions keep coming up. In many ways, it's a constantly shifting and evolving landscape. In others, it's the same as it ever was. We're wrapping up season one of the Internet Marketing for Smart People Radio show by taking our best shot at your best questions. Thanks for...
PlayStation Network Hackers Arrested in Spain
June 10, 2011, 11:15 amIt looks like the first arrests in the April PlayStation Network hack have been made. The Spanish National Police say that they have detained three people - one man and two of unknown gender - in connection with the attacks that prompted Sony to shut down its online gaming service for over a month. The NYT reports that the three people have all...
Les Paul Guitar Google Doodle Gets Encore
June 10, 2011, 10:45 amGoogle's special playable guitar logo in tribute of Les Paul's birthday was so popular yesterday that Google decided last night to keep the interactive Doodle up on their homepage for another day. "Due to popular demand, we're leaving the Les.
Advertisement of the Week: New Era's "Rivals Are Forever"
June 10, 2011, 10:25 amBaldwin, Krasinski star as passionate, rival baseball fans on TV,
Google - Microsoft Cloud War to Start in Late June
June 10, 2011, 10:20 amGoogle and Microsoft, while they may play nice at times and occasionally collaborate on a project, serve as the ideal example of companies who would like to beat each other to a bloody pulp. They even exchanged insults and accusations in a first-grade playground display of professionalism earlier this year. But the real battle is .
Twitter Awareness Dwarfs Actual Usage
June 10, 2011, 9:54 amEveryone knows about Twitter. Every news outlet on TV and elsewhere encourages viewers to follow them on Twitter. Every brand from the Main Street SMB to the top of the Fortune 500 asks people to "Follow Us on Twitter!" Yup, everyone KNOWS about Twitter but how many people actually use it on a monthly basis doesn't inspire the same "Twitter is...
LivingSocial Talks Instant Deals Launches
June 10, 2011, 9:54 amBack in April, LivingSocial launched its Instant Deals product in Washington DC, where consumers bought up a slew of dollar lunches. This week, the company did the same in New York City. LivingSocial Communications Director Marie Griffin told us bit about the two launches, and what's planned. "LivingSocial is based in Washington, DC,
Debbie Loves Cats eHarmony Video Fake, Funny Anyways
June 10, 2011, 9:39 amA YouTube video entitled "eHarmony Video Bio" has absolutely blown up overnight, pretty much epitomizing the term "going viral." The video wants you to believe that it is some sort of leaked online dating service bio, and it features a young, attractive girl with an extreme affinity for her feline companions. The video info says, "I'm Debbie, I...
Ad Vision: Jack Klues, CEO of VivaKi Worldwide - Cannes Lions 2011
June 10, 2011, 9:19 amWelcome to the 24th video in our Ad Vision series of interviews leading up to Cannes Lions 2011! The Festival of Media in Montreux once again brings us Microsoft Advertisings Richard Dunmall, VP Global Accounts Global Agencies, this time speaking with Jack Klues, CEO VivaKi Worldwide. Jack explains his source of inspiration, how partner...
LOCQL: A Location Based Q&A Site and an Inspirational Source for Local Marketers
June 10, 2011, 9:09 amLOCql is a location-based question and answer social network that lets you quickly find answers to any questions revolving around a city . The site is still relatively new, so things may seem a bit quiet at first, but it looks like a promising tool for local bloggers and marketers to locate content and keyword inspiration . The community can be...
Facebook Acquires Sofa, Makers of Mac Apps
June 10, 2011, 8:54 amFacebook has acquired Sofa , a software company based in Amsterdam, which created Mac apps like Kaleidoscope and Versions. In an announcement on Sofa's blog , the company says: We expected to keep working at Sofa forever. But after Facebook first made contact, we were quickly convinced to join forces. Facebook is full of talent and has a great...
SEO for Small Businesses: Get Into Action
June 10, 2011, 8:39 amWeb marketing can seem overwhelming sometimes, even for professionals, let alone for small business owners just starting out with promoting a new site. There are so many areas and there is so much to learn - and the goal posts are always mov.
Weiner Scares Fellow Congressional Tweeters
June 10, 2011, 8:39 amNot only has the Weinergate scandal had an effect on the American people, the beltway media and obviously Anthony Weiner, but it has apparently had a great effect on Weiner's fellow members of the U.S. congress. A new report shows that since the Weiner story exploded the weekend of May 27th, House and Senate members have been a little Twitter-shy....
Microsoft Bing Joins Forces with Glee
June 10, 2011, 8:28 amGleek: a person who's frighteningly obsessed with the show Glee (a program that's essentially a musical / soap opera / teen drama / sitcom). Bing: Microsoft's young and increasingly popular search site. What do these terms have in common? Thanks to Microsoft's recent advertising efforts, quite a lot. Targeting the "Gleek" demographic, Bing has...
comScore to Speak at the 31st Annual William Blair Growth Stock Conference
June 10, 2011, 8:13 amcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Gian M. Fulgoni, Executive Chairman and Co-Founder, will present at the 31st Annual William Blair Growth Stock Conference in Chicago.
Google Buys AdMeld for $400 MIllion: Report
June 10, 2011, 8:02 amAccording to an unconfirmed report from Michael Arrington at TechCrunch, citing “multiple sources,” Google has acquired ad optimization platform AdMeld for around $400 million.
AdMeld CEO Michael Barrett led global sales at Fox Interactive Media, Co-Founders Ben Barokas and Brian Adams held senior positions at AOL, and Chief Media...
Google's Outlook on Display Ads is 50% Better Than Reality
June 10, 2011, 7:53 amWhat if a bunch of dentists predicted that there would be a 50% increase in the enjoyment of root-canal surgery by 2015, would you believe them? Or, telemarketers told us that there would be a 50% increase in the number of people looking forward to being called during dinner. Sound reasonable? How about if politicians told us that we'd happily...
Google’s Outlook on Display Ads is 50% Better Than Reality
June 10, 2011, 7:39 amWhat if a bunch of dentists predicted that there would be a 50% increase in the enjoyment of root-canal surgery by 2015, would you believe them?
Or, telemarketers told us that there would be a 50% increase in the number of people looking forward to being called during dinner. Sound reasonable?
How about if politicians told us that we’d...
Four ways to be clueless about social strategy
June 10, 2011, 7:08 amWhen I bought a snack between flights at Chicago's O'Hare Airport, I was intrigued to see this notation at the bottom of the receipt: "BECOME A FAN OF HMSHOST ON FACEBOOK" Has HMS, operator of travel restaurants worldwide, figured out a clever strategy to take advantage of the millions of people who get receipts and keep them for expense reports?...
Low Interest in Social Networks in China [Study]
June 10, 2011, 6:45 amWhile internet use in China continues to grow, Mainland China and its surrounding areas (specifically Taiwan and Hong Kong – collectively known as Greater China) have been slow to pick up social networking. Web portals remain the overwhelmin...
Facebook Pics Of Ex GFs Cause Emotional Stress? You Can Sue For That In Tennessee!
June 10, 2011, 6:32 amDo online images of ex girlfriends cause you "emtional stress"? A new law in Tennessee makes it illegal to display or transmit images that "frighten, intimidate or cause emotional distress." The constitutionality of the new law seems to be in qu.
Another Way Android Feels Like Windows?
June 10, 2011, 5:32 amThere's sort of a universally accepted meme that Google's Android platform had become to the mobile ecosystem what Microsoft Windows was to the desktop, albeit without the gross, per-copy licensing and maintenance fees Microsoft bankrolls with Windows. Strip away Android's open source mein, which some would deem pretense because of the proprietary...
Amazon Shuts Down Associates Affiliate Program In Connecticut
June 10, 2011, 5:14 amSimilar to a move made in Illinois a few months ago, Amazon has shut down its Associates program in Connecticut after the state imposed a sales tax measure that would tax any purchases made online starting July 1
Is SEO Irreducibly Complex?
June 10, 2011, 4:56 amIn his book, Origin of Species , Charles Darwin says that: "If it could be demonstrated that any complex organ existed which could not possibly have been formed by numerous, successive, slight modifications, my theory would absolutely break down." This is typically used by proponents of Intelligent Design to state their case against evolution by...
Social Media Study Shows Increased LinkedIn Popularity
June 10, 2011, 2:00 amIncreasing popularity for LinkedIn, highly visible brand loyalty to groups that are liked or followed on social networks, and increased reliance on social media to receive product announcements, PR responses, and company information are among the ...
Report: Google To Acquire AdMeld for $400 Million
June 10, 2011, 1:30 amGoogle has agreed to acquire international online-advertising outfit AdMeld for $400m, according to a report citing "multiple sources". An ad-related deal of this size will almost certainly bring more antitrust scrutiny onto the company.
30,000 Followers Won't Pay the Bills
June 10, 2011, 1:08 amSocial media has earned a lot of attention in the past year for being the latest "must-have" of any integrated marketing campaign. While social media marketing is extremely valuable and can be tailored to work for almost any company in any industry, it is not the magic bullet that some businesses seem to think it is. Having a strong social...
SMX Advanced: Andy Atkins-Kruger Talks International SEO and Yandex - Whiteboard Friday
June 10, 2011, 12:48 amPosted by Aaron Wheeler When most of us talk about SEO, the search engines we implicitly refer to are Google and Bing/Yahoo, but that's about it. Do you know which of these search engines is most popular in Russia? Neither! The largest search engine in Russia is Yandex, with millions of users and more market share than either of the other guys....
"Decisions with Mario Batali": Bing and Batali Team to Help You Make Everyday Decisions in the Kitchen
June 9, 2011, 11:12 pmBing and Mario Batali are teaming to help you make everyday decisions in the kitchen with a 7-part video series entitled Decisions with Mario Batali . Whether its the merits of salt or the proper technique for tasting olive oil- the lordly lipid, the videos follow Batali as he imparts his colorful philosophies for choosing quality ingredients to...
Bing Branding Blitz on Xbox
June 9, 2011, 7:05 pmIn an innovative cross-promotion effort, Microsoft is bringing Bing search to the Xbox 360. The new search feature, which will be released this holiday season, uses the Microsoft TellME voice recognition technology and the Xbox 360 Kinect sensor t.
PPC Campaign Optimization Tips for Real Estate Advertisers
June 9, 2011, 7:05 pmThe real estate market seems to be influenced mainly by two factors: economy and seasonality. For real estate advertisers, this means that sunnier perspectives are ahead. Regarding the economy, the National Association of Realtors just released a new survey , stating that Existing-home sales continued to recover in the first quarter with gains...
Ad Banners Becoming Miniature Website Destinations
June 9, 2011, 6:29 pmLive Webinar: Effective Collaboration with Roland US & Google Apps
June 9, 2011, 5:43 pmPosted by Anya Kuligina, Product Marketing Manager, Google Enterprise Apps More than three million businesses have made the switch to Google Apps and are now able to enjoy tremendous collaboration boosts, not to mention saving a penny or two! In this webinar , we invite you to learn how one customer is using Google Apps to communicate and...
Samit Says Social Gaming Killed the Soaps
June 9, 2011, 5:13 pmFor years, moms across the US took a break in the afternoons to watch the soaps on TV. It was their "me" time while the kids were in school and their husband was at work. A time to relax and drift away to another world where they didn't have to worry about bills, dinner or family squabbles. Now, says Jay Samit, CEO of SocialVibe, they turn to...
Google Panda 2.2?: Why the Pandobsession Has to Stop
June 9, 2011, 4:58 pmI can absolutely understand why people focused in on Panda. It was a major shift in the Google algorithm - more substantial in its impact of traffic than Google Instant or any other recent algorithm update. And more than that, there were numerous innocent victims. I've had the chance to work with some of them myself, and I can see how unfairly...
Romney's Tie with Obama in Poll Belies Online Performance
June 9, 2011, 4:48 pmAn ABC News/ Washington Post "general-election trial heat" poll released on Tuesday, June 7th indicated that President Obama and former Massachusetts governor Mitt Romney are currently neck and neck among respondents. If the contest for the White House between these two men alone, currently 47% of those polled would vote for Mr. Romney and 47%...
Facebook In Real Life
June 9, 2011, 4:43 pmHave you ever thought about just how strange your online activity is compared to your actual life? If the two have melded and you are unable to tell the difference anymore, I'm sorry, this won't make any sense to you. But if you think about what we are comfortable doing on social networks compared to what we feel comfortable doing in public, it's...
Is Google's Software Infrastructure Almost Obsolete?
June 9, 2011, 4:27 pmFormer Google engineer Dhanji R. Prasanna, who helped design the search and indexing pipeline on Wave, wrote the entire front end for Realtime Search and maintained the code library that resided on most of Google's Java servers, said "Google's vau.
YouTube Gives Player HD Preview Images, YouTube Brand Reduction
June 9, 2011, 4:27 pmYouTube has launched some adjustments to its video player for embedded videos: HD preview images and logoless options. Now, any new video uploaded to YouTube in a resolution of 480p or higher will have an HD preview image anywhere the player is embedded. This may not seem like that big a deal, being just the preview image as opposed to the video...
Google Deploys Largest Corporate Electric Vehicle Infrastructure
June 9, 2011, 4:27 pmIt's already well known that Google is a "green" company, having invested heavily in sustainable power projects such as solar and wind farms, not to mention the fact that their data centers run at 50% the total power consumption of the average data center in the industry. But Google also has some less visible green elements, including its Gfleet...
6 Questions for Ross Levinsohn at IAB's "The Future of Display"
June 9, 2011, 4:22 pmYahoo!'s EVP discusses Yahoo!, creativity, and turning a dime.
Victoria's Secret: Facebook Fan Page in Detail
June 9, 2011, 4:12 pmIt's finally time for our next installment of 26 Social Media Fan Page Examples in Detail . Today's post focuses on one of my favorite places to shop for some of my most intimate apparel, Victoria's Secret (VS). Victoria's Secret has a colossal Facebook following with more than 13.7 million "Likes." The page's wall is the default tab and the...
Victoria’s Secret: Facebook Fan Page in Detail
June 9, 2011, 4:08 pmThis post focuses on one of my favorite places to shop for some of my most intimate apparel, Victoria’s Secret (VS). Victoria’s Secret has a colossal Facebook following with more than 13.7 million “Likes.” The page’s wall is the default tab and the first thing I noticed is how well the page translates the VS...
Bing Mobile SERP Adds App Discovery
June 9, 2011, 3:57 pmMaybe it's true that "the enemy of my enemy is my friend," even in the world of modern business. Certainly, Apple and Google managed to team up against the threat of Microsoft during the pre-Android era. Now, however, it seems as though the tables have turned. Bing is showing increased partnership with iOS (the operating system from Apple that...
Sarah Palin's Emails To Be Released
June 9, 2011, 3:57 pmThe long-delayed trove of digital correspondence between Sarah Palin and about fifty state officials will finally be released tomorrow. Many are anxious as to what might be revealed in the emails, while some believe that they probably won't provide any new, earth-shattering information. The emails were requested by many journalists during the 2008...
Google Ad SiteLinks Adds "Embedded" Format
June 9, 2011, 3:57 pmGoogle AdWords is always experimenting with new formats, improved targeting, and other ways to make both Google and all its advertisers a little more money. Their most recent experiment is embedded Ad SiteLinks, which automatically link portions o.
Ross Levinsohn on the Power of Evoking Emotion
June 9, 2011, 3:47 pmYahoo!
Sarah Palin’s Emails To Be Released
June 9, 2011, 3:39 pmThe long-delayed trove of digital correspondence between Sarah Palin and about fifty state officials will finally be released tomorrow. Many are anxious as to what might be revealed in the emails, while some believe that they probably won’t provide any new, earth-shattering information.
The emails were requested by many journalists during...
Bing Is Filled with Glee
June 9, 2011, 3:37 pmSome have popularity by nature, some have popularity because they earn it, and some have popularity because they piggyback on exploding trends. For the search engines, getting popularity is often a battle to do all three. Microsoft's Bing has long been an entertainment venue, focusing on TV- and celebrity-related content and centering features...
Facebook Ads Gaining Popularity Among Local Businesses
June 9, 2011, 3:28 pm22% of local merchants have used Facebook Ads, and two-thirds of them would use them again, according to a survey from MerchantCircle. The firm’s quarterly Merchant Confidence Index, a survey of about 5,000 local business owners across the US, finds that Facebook ads are gaining popularity due to ease of use, and the ability to start and...
Google Adds New Product Ads for Mobile
June 9, 2011, 2:52 pmGoogle has launched two styles of product ads for mobile that have previously been available for the desktop: product extension ads and product local ads. "Product Extension Ads enable you to easily display relevant product images and details directly in your mobile search ads," explains Google Mobile Product ads Surojit Chatterjee. "Since many...
Will Author Markup Help Google's Scraper Problem?
June 9, 2011, 2:52 pmHot off the heels of their rich snippets announcement for schema.org, starting today, Google will allow webmasters to use markup for content authors. Using HTML5 and XFN markup like the rel="author" and rel="me" code, respectively, publishers ca.
Advertising News: Internet Week Edition
June 9, 2011, 2:46 pmAll the news that's fit to pixel (from Internet Week New York 2011).
Truth, Justice and the Millennial Way
June 9, 2011, 2:36 pmOlder generations often think of the younger generation as frivolous, fun-lovers who don't know the meaning of hard work and sacrifice. Ask that younger generation how they see themselves and you'll get a whole different answer. The McCann Worldgroup has a new study called " Truth About Youth " and it's essential reading for anyone marketing to...
Trouble, Leona Helmsley's Millionaire Dog Dies, Twitter Brings Out The Funny
June 9, 2011, 2:36 pmDefinitely the richest, and most likely the most hated dog in the world is dead. Hotel and real estate mogul Leona Helmsley's pampered Maltese, Trouble, has passed away at the ripe old age of 12 (or 84, depending on who you ask). The (pretty cute) little pup became world famous when it was bequeathed 12 millions dollars in Leona Helmsley's will....
Trouble, Leona Helmsley’s Millionaire Dog Dies, Twitter Brings Out The Funny
June 9, 2011, 2:19 pmDefinitely the richest, and most likely the most hated dog in the world is dead. Hotel and real estate mogul Leona Helmsley’s pampered Maltese, Trouble, has passed away at the ripe old age of 12 (or 84, depending on who you ask).
The (pretty cute) little pup became world famous when it was bequeathed 12 millions dollars in Leona...
Netflix Redesign Rubs Many Users the Wrong Way
June 9, 2011, 1:46 pmPopular movie service Netflix has undergone a redesign, and it while it's certainly not unanimous, the overwhelming majority of users (at least on Twitter and in Netflix's blog comments) do not like it. Netflix Director of Product Management Michael Spiegelman said on the blog , "I'm excited to announce that we've updated parts of the Netflix...
Content Still Matters in the Evolving World of Online Advertising
June 9, 2011, 1:41 pmIWNY session shows that social media channels, video,
B2B Marketing Best Practices - MarketingSherpa 2011 Handbook
June 9, 2011, 1:36 pmB2B Marketing Best Practices 2011 We've been fans of MarketingSherpa reports, guides and handbooks for many years, recently reviewing their SEO Benchmark Report for 2011 . As passionate B2B Marketers, we're always on the lookout for qualitative information to improve our B2B client marketing as well as our own. That's why I'm pretty motivated by...
Facebook Users in Argentina Spend 9 Hours a Month on Site, Second Only to Israel in User Engagement
June 9, 2011, 1:36 pmcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on Internet usage in Argentina from its online audience measurement and media planning solution comScore Media Metrix. The study found that Microsoft Sites led all web properties in audience size in April reaching more than 95 percent of the online...
Discussion: Best Tips For Search Conference Attendees?
June 9, 2011, 1:25 pmHow do you optimize your attendance at search conferences? Whether you're a big company or solo consultant, knowing how to maximize the time you spend at a search conference can be the difference between great ROI and zero ROI. In this week's "Discussion of the Week," we want to hear some of your best tips for friends and peers attending search...
Facebook Photos of Amputees Used on Porn Sites
June 9, 2011, 1:19 pmWhen you put a photo of yourself on Facebook, few think about the fact that the photo can be copied and disseminated for any number of purposes. Whether it be to advertise a product, become the butt of an internet joke, or in Charlotte Fielder’s case, appear on a fetish porn site.
Fielder, a Windsor UK woman, was born missing her left hand....
Motivated Shoppers Watch "The Thread"
June 9, 2011, 1:11 pmHost Sarah Bernard explains why Yahoo!
Kazakhstan Law Makes Google Put On Redirect List With China
June 9, 2011, 12:30 pmGoogle has decided to redirect their Google.kz domain to their global homepage Google.com, in response to a Kazakhstan law enacted last month requiring all .kz domain websites to be hosted on servers within their country. Google h.
Bing Adds Social Features to Mobile Search
June 9, 2011, 12:15 pmBing's current position in the world of search is about as good as they could have hoped for when they re-branded back in 2009. Their strategic partnerships with Yahoo! and Facebook have both paid off, and Bing-run search engines now make up for between 22 and 30 percent of search (dependent on which study, month, and exact tracking method you...
Vote & Decide: Bing Joins with The Glee Project to Help You Discover the Next Star of "Glee"
June 9, 2011, 12:10 pm40,000 people tried out for Oxygens upcoming series The Glee Project which gives contenders a shot at a multi-episode guest-starring role on the break-out smash Glee. The new series, which kicks off this Sunday, follows the remaining 12 contenders as they attempt to sing and dance their way to stardom. Weekly challenges will showcase the...
Does Gender Determine Twitter Content?
June 9, 2011, 11:59 amWho is more apt to tweet about money? Men? Women? How about marriage? Who tweets more about dinner and/or movies? Does a Twitter member's gender determine the content of their tweets? In short, no, but there are recognizable patterns that do show trends among males and females in relation to Twitter. Over at Tweetolife.com , the topic of gender...
Bing Maps Rolls Out Heat Map App
June 9, 2011, 11:59 amOf the various services offered on Bing that directly compete with Google, one where I believe Bing has a "feature lead" is in Maps. Google Maps is still substantially more popular (blame that on the ability to attach data to your Google Account, the fact that it comes pre-packaged on Android devices, and the fact that Google Maps is more of a...
Chrome 12 Hits Users, Improved Security and Privacy
June 9, 2011, 11:43 amGoogle Chrome has the fastest growth of all browsers and currently has over 160 million active users. That puts them at over 10 percent of the total web population in the U.S. and a substantially larger portion overseas. Part of the reason for the broad adoption of the fledgling browser is the release of frequent .
Apple Hit by Protestors for Lobbying Tax Cuts
June 9, 2011, 11:38 amGrassroots organization US Uncut protested in Apple stores over the weekend in response to Apple's lobbying efforts for the tax holiday legislation called Freedom to Invest Act of 2011 . This legislation would lower taxes for corporations that sell goods and services abroad. WIN America , a coalition of companies including Google, Microsoft, and,...
Redefining Thought Leadership for CMO's
June 9, 2011, 11:23 amThe role of the CMO in the new world marketing order is one that is constantly being redefined. We took a look at how HubSpot is trying recently and found that there is no real 'template' for this position. That's a bit disconcerting if you are a CMO but very encouraging if you aspire to become one. Forrester has put together a paper called...
Redefining Thought Leadership for CMO’s
June 9, 2011, 11:14 amThe role of the CMO in the new world marketing order is one that is constantly being redefined. We took a look at how HubSpot is trying recently and found that there is no real ‘template’ for this position. That’s a bit disconcerting if you are a CMO but very encouraging if you aspire to become one.
Forrester has put together a paper called...
Google Earth Lets You Tour The Ocean Floor
June 9, 2011, 11:08 amOkay, "armchair explorers," are you ready to tour the biggest swath of the ocean floor ever mapped? Well now you can thanks to Google Earth and Columbia University. Based on data collected over 20 years from Columbia's Lamont-Doherty Earth Observatory, Google Earth allows you to explore half the area of the ocean floor that has ever been mapped....
Yahoo: Did You Know We're #1?
June 9, 2011, 11:08 amYahoo gets a lot of flack in the media - especially the search-related media, particularly since Bing started powering its search results, but Yahoo is reminding people that they're about a lot more than search. The company has put up a couple blog posts reflecting on Yahoo as a company. One of them is titled, " What is Yahoo!, and Where is it...
Google Celebrates World Oceans Day
June 9, 2011, 11:08 amIt's a day late for World Oceans Day, but it's certainly not too late to celebrate. For one thing, Google only just released their lineup of ocean exploration additions to Google Earth - the perfect way to commemorate the day. Google also celebrated in other outlets, including the Google a Day trivia game. The Google Earth features allowing users...
9 Tips for Improving the Credibility of Your Small Business Web Site
June 9, 2011, 11:03 amPotential customers can land on your site from a variety of avenues: PPC ads, display ads, a referral from a friend, search engine listing, or a local listing. Regardless of how they got there, your visitors will quickly assess whether they are interested in doing business with you. If that first impression is poor, you may have just as quickly...
iPhone Mobile App Discovery with Bing
June 9, 2011, 11:03 amThere are more than half a million apps on the market. If you know exactly which app you are looking for, finding it can be relatively easy; however, sifting through the volume of apps one by one to find the right one for the right task can be overwhelming. Whats more difficult, is stumbling across that magic app that you never would have thought...
Yahoo: Did You Know We’re #1?
June 9, 2011, 10:58 amYahoo gets a lot of flack in the media – especially the search-related media, particularly since Bing started powering its search results, but Yahoo is reminding people that they’re about a lot more than search. The company has put up a couple blog posts reflecting on Yahoo as a company. One of them is titled, “What is Yahoo!,...
Google Docs Improves Discussions, Adds Soft Delete, & More
June 9, 2011, 10:53 amWhen it comes to technology territory, the power, potential, and necessity of Google Docs can't be underestimated. The venture into the cloud gives Google an edge over competitor Microsoft in what has long been Microsoft's home turf: productivity. Of course, Google Docs only set the precedent. Now Microsoft is rushing into cloud-based software,...
Nokia CEO Elop Said Apple Spawned Android Army
June 9, 2011, 10:38 amNokia CEO Stephen Elop made some interesting comments during his speech at Open Mobile Summit in London today. No, it wasn't that Nokia isn't for sale . We sorta knew that. Rather, it's his affirmation that if it weren't for Apple, Android would not have risen to become so successful as MocaNews reported : Apple created Android, or at least it...
Fighting The Law With Bicycles, Social Media
June 9, 2011, 10:38 amMeet Casey Neistat , a documentary filmmaker and one of the two stars of The Neistat Brothers series that appears on HBO. Like most creative people in today's generation, Neistat is an active social media user, complete with a Twitter account and, like any up and coming movie director, a YouTube channel . While Casey has enjoyed success with his...
The Art of Keeping Your Audience Coming Back for More
June 9, 2011, 10:38 amWe're starving for stories. We're dying to know what happens next . From those nights thousands of years ago flapping our jaws around the fire, to the hypnotizing work of J.J. Abrams and Charles Bukowski, a particular plot device has hooked us all more deeply than any other. It's arguably the most powerful tool ever used to keep fiction, film, and...
Bing for Mobile Gets New Features
June 9, 2011, 10:38 amBing has launched some new mobile features, including Facebook sharing, news, maps/list split view, search history, and trending topics. Users can now share images, local business details and apps (that one's just for iOS) with Facebook friends on the go. The news feature lets you get news from Bing for Mobile's browse home page. "For headline...
Google's Blogger Goes More Mobile
June 9, 2011, 10:38 amGoogle's Blogger is, by far, the most popular platform for blogs. But the service, despite its continuing growth, has been confined to the desktop environment - at least if you want to work with a template and set of tools that are designed for mobile use. Blogger has changing that picture, however, with the release of smart mobile apps and the...
Google Product Search Adds a +1 Button
June 9, 2011, 10:13 amGoogle is spreading its +1 button into more of its products, despite the feature's young age. The most recent area where you can now see the +1 button is Google product pages. In addition to allowing users to +1 specific products, the product search pages will now be promoted using the social search parameters previously .
SMB's Keep Working Online Despite Economics
June 9, 2011, 10:08 amOne thing you can't accuse American business of is not trying during this economic train wreck we are still in. If you want to believe the rhetoric that we are in some form of a recovery that's fine. Let me know when the unicorns and rainbows you ordered arrive as well. MerchantCircle has put together their latest "Merchant Confidence Index"...
2011 Search Ranking Factors Survey Results from SEOmoz
June 9, 2011, 9:52 amFor six years, SEOmoz has produced a biennial survey that outlines the current priority ranking factors within the industry. This year, the results are also paired up with correlation-based analysis (taken from top 30 sites in 10,980 queries in Go.
Bonnaroo Live Stream Comes To Vevo
June 9, 2011, 9:52 amThis article is dedicated to all of you whose friends have trotted off to Bonnaroo without you. Whether you couldn't get off work, don't have the money or can't stand the thought of camping in 90-degree weather for 4 days, you've stayed behind while others are beginning to arrive at the festival as we speak. It's okay, though, you can watch many...
Google Tries to Explain Why Sites Haven't Recovered from Panda
June 9, 2011, 9:49 amIn an exchange with Danny Sullivan during the keynote at SMX Advanced conference, Matt Cutts made some comments that address the topic of why sites haven't recovered, even if they don't exactly "explain" the reason:DS: Has it changed enough that some people have recovered? Or is it too soon? MC: The general rule is to push stuff out and then find...
SMB’s Keep Working Online Despite Economics
June 9, 2011, 9:46 amOne thing you can’t accuse American business of is not trying during this economic train wreck we are still in. If you want to believe the rhetoric that we are in some form of a recovery that’s fine. Let me know when the unicorns and rainbows you ordered arrive as well.
MerchantCircle has put together their latest “Merchant Confidence...
Are you a content strategist or an SEO copywriter?
June 9, 2011, 9:07 amThere's a hot discussion in the LinkedIn SEO Copywriting group. No, it's not about keyphrase density or the ramifications of Google's +1' 'It's all about the difference (assuming there is one) between being a content strategist and an SEO copywriter. It all started with this article by Doc Sheldon. Briefly, the article outlines the differences as:...
Blog Posts to Read for June 9, 2011
June 9, 2011, 9:07 amBelow you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! 3 Keys to Creating Social Media Content That Converts According to a recent study, the top B2B marketing priority for 2011 is lead...
Fairfield College Pranks Google Maps
June 9, 2011, 9:02 amThree cheers for the male penis. It's undeniable appearance is always good for a laugh " Just ask Anthony Weiner " especially when it shows up in unexpected areas, like, say, Google Maps, or your Twitter DM inbox. It's quite true that gaming Google Maps has been popular since the service was launched, but recent prank, courtesy of Fairfield...
New Google Panda Update Approved, On the Way
June 9, 2011, 9:02 amGoogle's Matt Cutts spoke in a Q&A session with Danny Sullivan at SMX Advanced this week, and discussed the Panda update, among other things. A lot of sites have been critical of Google for returning results that are scraped versions of their orignal content. Cutts is quoted as saying in a liveblog of the session, "A guy on my team [is] working on...
The Hidden Opposition between Social Media and Viral Marketing
June 9, 2011, 9:02 amThe generally accepted definition of viral marketing is that it refers to a marketing technique in which some marketing objective (often brand awareness) is enhanced by way of a viral process - the brand and/or message spreads like a disease or virus, infecting people, who in turn infect their peers. Something struck me as remarkably odd about...
Google Doodle Celebrates Les Paul, Lets You Record Your Own Track
June 9, 2011, 8:32 amToday's Google Doodle is a whole lot of win. Not only does it honor a legend, but it is probably the most fun Doodle to interact with that Google has ever displayed. Today, the Google homepage features a guitar in honor of Les Paul's birthday. Les Paul, of course, is the great American musician and inventor whose contributions to the electric...
Les Paul Google Guitar Logo Lets You Play, Record & Share
June 9, 2011, 8:32 amGoogle today is paying tribute to legendary musician and innovator Les Paul with an interactive logo that lets you play a virtual guitar, record it, and then share your composition. The special Doodle is in honor of what would have been Paul's 96t.
Yahoo! Hones in on the Middle East
June 9, 2011, 8:06 amIt's hard to say what Yahoo! is these days. Are they a search engine? In a sense, certainly. They're one of the more trusted names and get more search traffic than Bing. But Bing is powering their search and their search advertisements. Are they a display ad network? Well, in the U.S., Bing is running .
3 Strategies for Linkable Content (a.k.a. Link Bait)
June 9, 2011, 6:25 amDeveloping linkable content, a term I use loosely, for a site has always been a great way to develop links. Instead of the typical written content I'm talking about anything online that people can link to - tools, widgets, cartoons, surveys,.
Kicking off a Linkbuilding Campaign with Questions
June 9, 2011, 6:16 amClaire Carlile tells us how to get started with a new link building initiative by asking a set of questions designed to frontload the link learning experience for both the link builder and the client.
Ad Vision: Rob Campbell, Wieden and Kennedy on Digital Advertising in China - Cannes Lions 2011
June 9, 2011, 6:05 amWelcome to the 23rd video in our Ad Vision series of interviews leading up to Cannes Lions 2011! Rob Campbell, Regional Head of Creative Strategy at Wieden & Kennedy delivers this weeks Asia Perspective, offering a host of insight into the commonalities and divergences between the West and East with specific attention on the US and China. ...
Awesome Google Doodle Logo Today, Celebrates Les Paul's Birthday
June 9, 2011, 4:55 amFor the next 24 hours on the Google homepage, you'll find an interactive, playable logo inspired by the guitar developed by the Rock and Roll Hall of Fame inductee that made the sound of rock and roll possible.
Bing Adds Features To Its Webmaster Tools
June 9, 2011, 4:55 amThrough the Honey Badger update, as we're calling it, you'll see noticeable investments in both areas as we launch a revised webmaster experience here at Bing. In fact, you can count on more monthly content being added in the near future as we work through a list of topics we'll be covering.Crawl delay configurable by the hourIndex ExplorerUser...
Video: Vivek Iyer, Interactive Avenues
June 9, 2011, 4:09 amHear from Vivek Ayer on his view of marketing in India, and why Digital is a must do. Watch the video here.
SMX Advanced: Duane Forrester from Bing Talks Social, Schema Markup, and Honey Badger - Whiteboard Friday
June 9, 2011, 3:19 amPosted by Aaron Wheeler This week, SMX Advanced has taken over Seattle - and we've managed to get a piece of the action! That's right - we've got Duane Forrester, the Senior Project Manager of Bing's Webmaster Program, to talk with us about some of the new updates to Bing and Bing's Webmaster Tools. Rand talks to Duane about the new Facebook...
Smarter Marketing and the Weak Link In Its Success
June 9, 2011, 2:00 amThe majority of advertisers understand that keyword research for search campaigns, analysis of web logs, and use of social media monitoring products is a great way to infuse content that will reflect the terminology and articulation of consumer wa...
eCommerce: Improving Sales Conversions When Price Isn't Always The Lowest
June 9, 2011, 1:30 amI'm glad I'm able to offer the lowest price on certain products which turns into sales conversions. However, I also want to increase my sales conversions when I'm not the lowest price too.
Preparing for Your SEO Consultation
June 9, 2011, 1:13 amMaybe you're looking to handle the SEO for your website in-house, but none of your current employees (including you) have any real background in SEO. Since you may not have the available budget to commit to hiring an SEO agency full-time, you decide to start with an SEO consultant and see what you can learn. If that's the course of action you...
Wait… which way is my traffic trending?
June 9, 2011, 12:00 amOur Will Critchlow delivered a presentation at ProSEO Boston this year which interested many and baffled many more. One of the cooler (and more esoteric) tools he brought up was R, which is a statistical computing program. Working with it feels a bit like working with a Python prompt, but awesome specialized results are even closer at hand.My...
How to Disable Facebook Facial Recognition
June 8, 2011, 8:30 pmBeyond the "big brother is watching you" type conspiracy theories of Facebook's technology, there's one recurring concern. Facebook rarely tells users that they have changed the account privacy settings and nearly always automatically opts users.
Early Launch of SERPs Analysis Tool + June Linkscape Update
June 8, 2011, 7:40 pmPosted by randfish If you're anything like me, you spend several hours each month (maybe more often) preparing elaborate worksheets of ranking analyses to help uncover why a particular site/page is outranking another and what it will take to reach top rankings. Which is why the screenshot below has me pretty excited. That's the first version of...
How to Super Size Your Listings in Google
June 8, 2011, 7:20 pmAs Google continues to push organic search results further down the page in favour of greater ad exposure and universal search, it is important to maximise the amount of space your website receives from the search giant. The more real estate your listings have, the more likely you are to receive visitors to your website. Below are 6 ways to...
Infographic: Yahoo!'s #1 Properties
June 8, 2011, 7:09 pmOur portfolio of top sites lets advertisers reach consumers at meaningful scale,
The Google Panda Guide: Part 4 - The Future I Would Like To See
June 8, 2011, 7:00 pmOnce I started realizing that the consequences of Google Panda on MasterNewMedia were not going to go away anytime soon, I completely stopped worrying about Google and begun devoting my time and resources to my most important asset: readers and fans. I also started to wonder whether there could be a way, maybe in the future, to escape from this...
How to Maximize the Value of Mobile
June 8, 2011, 6:59 pmThis free Yahoo!-Bing webinar will show you.
Internet Week 2011: Day Two in Pictures
June 8, 2011, 6:54 pmExecs, PROVOKE,
Bing "Honey Badger" Tools Update Heeds Webmaster Call
June 8, 2011, 6:39 pmDelivering on a promise made to Webmasters, Bing released updates to their tools for webmasters today. Internally called "Honey Badger," the updates to Bing's webmaster tools adds three new features: crawl delay management, index explorer, and use.
Why Google Gets Gamed (and Why That Won't Stop)
June 8, 2011, 6:24 pmGoogle is facing a big problem with spam. That's not a secret. In fact, it's why Google released a bloodthirsty Panda into the wild to destroy as much spam as was physically (or electronically) possible. However, while some of the worst offenders were removed - especially when it came to content mills and more blatantly thin sites - the Panda...
Yahoo! Invests in Middle-East Web Media
June 8, 2011, 6:24 pmIn North America, Yahoo! is a great site for aggregating data but it's really not a search or web advertising site. Those sectors of its business have been handed over to Microsoft's Bing, while Yahoo! is focusing on more social and service-based components. Yahoo! isn't intending to play the back-seat role everywhere, however. In the Middle East...
Greater China Internet Usage Led by Web Portals as Social Networking Remains Smaller Segment of the Market
June 8, 2011, 6:14 pmcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of how Internet users spend their time online in Greater China (defined as Mainland China, Taiwan and Hong Kong) based on data from the comScore Media Metrix service. The report found that Portals commanded the largest share of online minutes, accounting...
Google on How Much Content You Should Have On Your Home Page
June 8, 2011, 4:30 pmThe latest Google Webmaster Central video from Matt Cutts talks about home page content. Given issues like content depth and site speed, which Google has brought up a great deal in recent memory, the content on your home page is worth considering with regard to these things as well. The question from a user, which Matt addresses is: "More or less...
Google Buys PostRank to Boost Social Analytics
June 8, 2011, 4:15 pmLast week, Google bought PostRank, a social analytics service that tracks and measures social posts. With this acquisition, Google has gained a resource to better understand the social web, and that resource can be applied to great impact in sever.
Keynote at SMX Advanced Seattle: Confluence of Social Data and Search
June 8, 2011, 4:10 pmThis mornings keynote at SMX Advanced was given by Stefan Weitz, Director of Search at Bing. Stefan kicked off his presentation by pointing out that Honey Badger was the codename for todays release of Bing webmaster tools . He proceeded to draw a parallel between how the famous crazy, nastyass honey badger is fierce and blows away all obstacles...
Wave At The Bus Dad is Costumed, Awesome, Embarrassing
June 8, 2011, 4:00 pmLet me get this on record: The Wave At The Bus Dad is the man. Seriously. What he did to/for his son during the recently completed school year was awesome as hell and had to be absolutely mortifying for the teenager. Here's what Dale Price of American Fork Utah did: He stood on his front walkway and waved at his son's school bus as it passed every...
Bing for Mobile Browse Gets More Social
June 8, 2011, 3:45 pmToday we unveiled an update to Bing for Mobile Browse (m.bing.com), which includes a number of new features to help you make faster, more informed decisions while on the go. Todays updates make it easier to share on Facebook, access news, see local listings and directions in one view, reference past searches and view trending topics. Lets take a...
Wii U Footage Taken From Other Consoles
June 8, 2011, 3:45 pmWhat do you do if you are big time video game creator and your company is in a rush to debut their upcoming next generation console, only you don't have the necessary game footage to give it a proper showing off to the public? Well, if you're Nintendo and this is the E3 expo we're talking about, apparently, you take footage from other, already...
Speakers of the Yahoo! PROVOKE Summit 2011: Unplugged Videos
June 8, 2011, 3:29 pmThe mantra is "innovation, innovation, innovation.
MTV Study Says 83% of Users Are Addicted to Apps
June 8, 2011, 3:29 pmWhat would you give up in order to keep your favorite phone apps? Coffee? Chocolate? Lunch? That's one of the questions MTV asked as part of their new study, "Love 'Em or Leave 'Em: Adoption, Abandonment and the App-Addled Consumer." They began with 1,300 self-reported daily mobile app users and added in a bunch of interviews with app consumers...
Possibly the Worst Affiliate Traffic Leak Ever
June 8, 2011, 3:15 pmWhen merchants link to select affiliates, it doesn't go down well for all the other affiliates in the program, and here's why...
Facebook Commerce: 9 Tips to Increase Your Social Commerce Success
June 8, 2011, 3:14 pmHave you started selling your products or services on Facebook and started to explore the realms of F-commerce? It's great to see a number of organisations here in Ireland doing so, and over the forthcoming months I hope we will learn how this is working for the companies involved. It's never been easier to implement a store front on Facebook as I...
4% Say Sites Fully Recovered from Panda Update
June 8, 2011, 3:14 pmWe recently ran an interview with Dani Horowitz , who runs Daniweb, an IT discussion forum that got pounded by Google's Panda update. Horowitz told us about some things she's been doing to the site, which have led to a consistent uptick in search traffic post-Panda. While nobody ever claimed the site had gone through a full recovery, we had seen...
Can You Get Into The World's Most Exclusive Website?
June 8, 2011, 3:14 pmIf being turned away at the door of the most exclusive clubs in real life isn't enough, now you can feel the same shame and envy on the internet! Head on over to TheWorldsMostExclusiveWebsite.com and try to get in the door. Spoiler alert: You probably can't. That's because to even get in the door of the swanky looking alley entrance, you'll need a...
Tips for Charities Building a Presence Online
June 8, 2011, 3:09 pmI always wanted to work with charities and non-government organizations; I find their sincere dedication to causes they're passionate about an? inspiration. Last year I had the opportunity to pursue this interest and flew to Hanoi, Vietnam to work for an NGO (Non-Government Organization) called "Center for Development of Community and Children."...
Search Advertising Forecast to Hit $14.38B in 2011 [Report]
June 8, 2011, 3:04 pmU.S. search advertising could hit $14.38 billion by the end of 2011, an increase of 19.8 percent over 2010. This strong growth will keep paid search as the top online advertising format through 2015, when display advertising is expected to dethron.
Online Ad Spending Climbs Higher Than Expected
June 8, 2011, 2:59 pmWe were happy when eMarketer predicted a 10.5% rise in online ad spending back in December 2010. Now, they've revised that number, saying the increase will be more like 20%. How does that translate into dollars? Try $31.3 billion spent on online advertising this year. eMarketer principal analyst David Hallerman says : "The internet has become as...
Casey Anthony Trial -The Impact of the Online Jury
June 8, 2011, 2:59 pmThe disappearance and death of all children do not get the widespread media attention that Caylee Anthony's case has received. The media, and public as a whole, have been practically entranced from the beginning by every lie the girl's mother, Casey Anthony, told, every move the entire Anthony family made, and every detail that has been leaked...
Can You Get Into The World’s Most Exclusive Website?
June 8, 2011, 2:51 pmIf being turned away at the door of the most exclusive clubs in real life isn’t enough, now you can feel the same shame and envy on the internet! Head on over to TheWorldsMostExclusiveWebsite.com and try to get in the door. Spoiler alert: You probably can’t.
That’s because to even get in the door of the swanky looking alley...
LeBron James' Bad Night Inspires Twitter Backlash
June 8, 2011, 2:18 pmGame Four of the NBA Finals wound up being a no good, very bad evening for the once and future King of the NBA, LeBron James. After scoring a career-playoff low eight points in the Miami Heat's loss to the Dallas Mavericks, fresh off the heels of Greg Doyel's "LeBron Shrinks in the Fourth Quarter" blast , the criticism is starting to snowball into...
Google Unleashes Chrome 12
June 8, 2011, 2:16 pmIE just hit version 9, Firefox hit version 4, and Chrome - the newest kid on the block - is already at version 12. That's not to say these numbers can't be inflated, but a big portion of the blame can be put on Google's six week release cyclce for the product. This time around we're getting some improved security features, increased privacy, and...
LeBron James’ Bad Night Inspires Twitter Backlash
June 8, 2011, 1:50 pmGame Four of the NBA Finals wound up being a no good, very bad evening for the once and future King of the NBA, LeBron James. After scoring a career-playoff low eight points in the Miami Heat’s loss to the Dallas Mavericks, fresh off the heels of Greg Doyel’s “LeBron Shrinks in the Fourth Quarter” blast, the criticism is...
Twitter Search Evolves: Pictures, Videos, & Beyond
June 8, 2011, 1:39 pmTwitter is one of the fastest growing mediums in the world, and everyone from celebrities to your grandma has an account. An additional explosion in popularity happened when the site launched a media-focused element, allowing users to share image .
Google Fights Against Kazakhstan's Policy - but Why?
June 8, 2011, 1:34 pmGoogle is fairly selective about the political battles it takes up. After all, its multi-million a year U.S. lobbying budget can only be stretched so far, and they've always preoccupied with the lawsuits across Europe, the U.S., and elsewhere. In the case of a recent battle with a Kazakhstan policy, Google made a simple choice: they pulled their...
Google's Authorship Markup and Its Implications for SEO
June 8, 2011, 1:19 pmGoogle has been at the forefront of rich markup for search engines, having multiplied both their support for rich data and the portion of the time that rich results are shown. Their recent collaboration with competitors Bing and Yahoo! for schema.org, a site that standardizes and educates about markup language, further demonstrates the company's...
Video: Three Lessons from OMMA Mobile
June 8, 2011, 1:14 pmYahoo!'s Paul Cushman: Optimize for mobile, measure and keep it simple Paul Cushman, Yahoo!'s Senior Director of Mobile Sales Strategy, took the stage with a panel of fellow mobile experts at the OMMA Mobile conference during Internet Week New York 2011 to help businesses answer the question, "Where's my mobile web strategy?" Even in a .
Bing "Honey Badger" Tools Update Heeds Webmaster Call
June 8, 2011, 1:10 pmDelivering on a promise made to Webmasters, Bing released updates to their tools for webmasters today. Internally called "Honey Badger," the updates to Bing's webmaster tools adds three new features: crawl delay management, index explorer, and use...
The Backdoor To iOS 5?
June 8, 2011, 12:49 pmThat was quick. While most of the Internet luxuriates in Apple's revealing segment at the WWDC, at least one enterprising Apple user decided he didn't want to wait for all the fun iOS 5 offers iP_ users. And so, he messed around until he found a way to install it. In other words, Mert Erdir already hacked Apple's unreleased iDevice operating...
Bing Webmaster Tools Refreshed
June 8, 2011, 12:49 pmBing has launched some enhancements to Bing Webmaster Tools in an update called "Honey Badger". "Today's redesign offers webmasters a simplified experience that allows them to quickly analyze and identify trends - while also bringing new and unique features to the industry," a representative for Bing tells WebProNews. "Our goal is to help...
4 Must See Social Media & SEO Sessions at SES Toronto
June 8, 2011, 12:39 pmIf you're wondering, "Who's Brian Larson?", you're not alone. Before I jump into the details of some of the can't miss sessions at the upcoming SES Toronto conference, I'll borrow a line from Austin Powers: "Please allow myself to introduce'myself." I'm a SEO Account Manager at TopRank Online Marketing - which means I have the enviable job of...
The Backdoor To iOS 5 Swiftly Closed By Apple
June 8, 2011, 12:34 pmThat was quick. While most of the Internet luxuriates in Apple's revealing segment at the WWDC, at least one enterprising Apple user decided he didn't want to wait for all the fun iOS 5 offers iP_ users. And so, he messed around until he found a way to install it. In other words, Mert Erdir already hacked Apple's unreleased iDevice operating...
What is Yahoo!, and Where is it Going?
June 8, 2011, 12:29 pmYahoo!'s Alex Linde answers those questions in spades.
Motorola's Jha Criticizes Android, PR Says 'No He Didn't'
June 8, 2011, 12:03 pmAre Motorola Mobility CEO Sanjay Jha's frustrations with the Android platform his company relies on to survive peeking through? That's the question I ask after Jha apparently said the lack of an approval process of Google's Android Market lends smartphones to performance issues because some apps chomp great amounts of power. He also indicated app...
A video-based pronunciation dictionary
June 8, 2011, 11:48 amHow do you pronounce English words and use them? A new video-based pronunciation dictionary offers pronunciation and use cases from videos of real people in real situations. EmbedPlus The dictionary , which is so brand new it does not yet have a name, is built by the team behind EmpedPlus . A team of coders and videoheads found that many...
Steve Jobs Presents Apple's New HQ to Cupertino City Council
June 8, 2011, 11:43 amApple wants to centralize its campus and focus more on landscaping. That's the message that came out of Steve Jobs' presentation to the Cupertino City Council Tuesday evening. They propose to do this by building a massive office building that would expand the capacity of their centralized campus by over 400%. Apple's original office park,...
New Google Calendar Feature: Appointment Slots
June 8, 2011, 11:43 amGoogle isn't exactly a one-legged horse. Beyond its search revenue, Google has a wide lineup of profitable mediums. One of the areas with great potential is Google's productivity lineup, which includes Gmail, Google Docs, and Google Calendar. Google is in pursuit of businesses, universities, and government agencies to contract with Google for the...
Everything Webmasters Need to Know About the Google +1 Button for Websites
June 8, 2011, 11:32 amGoogle +1 for websites is here for a few days, and while some people are still (or again) skeptical, there are quite a lot of webmasters who have adopted the + 1 button almost immediately. The SEO industry has been especially quick to include the buttons. I am among them, while I still don't use the Facebook like. I'm not going to shout hooray...
InboundWriter Review: Content Optimization Made Easy
June 8, 2011, 11:32 amIn 1994 the first blog was born. It was just about a decade late (January 2005) when a study showed 32 million people read blogs. As of February 2011, there was 156 million public blogs in existence! Despite this, chances are that you think you kn.
Steve Jobs Presents Apple’s New HQ to Cupertino City Council
June 8, 2011, 11:28 amApple wants to centralize its campus and focus more on landscaping. That’s the message that came out of Steve Jobs’ presentation to the Cupertino City Council Tuesday evening. They propose to do this by building a massive office building that would expand the capacity of their centralized campus by over 400%.
Apple’s original...
Musings On The Cloud, Platforms And Developers
June 8, 2011, 11:15 amThe other day Apple made a bunch of announcements and the technology blogs were in a frenzy. There were some interesting bits of information, though much of the announcements talked about things to be released in the fall. I wanted to focus specifically on the iCloud offering and how it impacts the current market. First, iCloud is not just the...
Updates to Bing Webmaster Tools, data and content.
June 8, 2011, 11:12 amBing has been investing in building its Webmaster Tools for a while now, and today were announcing some of the most recent updates. We spent a lot of time earlier this year meeting with people at search conferences to understand what new features they wanted to see from us, and what current features we could support further. We also gathered...
Hurry Up and Wait: SEO is About Quick Action and Patient Results
June 8, 2011, 11:07 amby Stoney deGeyter
The process of search engine marketing can be defined as a strategic game of quickly implementing strategies that will increase your site's exposure and conversion rates, while also patiently waiting for the fruits of your efforts to bear out.
Sometimes you're doing one or the other, but most often you're doing both at...
Google Pilots an Analytics-Webmaster Integration
June 8, 2011, 11:02 amIf you're serious about running a website and you want to get your search-related data straight from Google, chances are you've registered for both Webmaster Tools and Analytics; anyone who signs up for Analytics almost certainly benefits from Web.
Google Maps Adds Alerts on Public Transit Delays
June 8, 2011, 10:57 amGoogle Maps has made itself an invaluable tool for many users, especially those who have an Android device and use it for directions - and even GPS navigation - on the run. You can get turn-by-turn navigation in your car, GPS directions while walking, and can even tap into public transit data in over 440 cities around the world. The public transit...
Google Sacrifices Search Quality to Preserve Open Web
June 8, 2011, 10:56 amGoogle has pulled its search engine at google.kz out of Kazakhstan, where the country’s government is requiring all .kz domain names to be operated from servers located in the country. Now when you go to google.kz, you’re redirected to google.com/webhp?hl=kk.
Google says its users in kazakhstan may see a decrease in search quality, but...
Get The Most out of your Google AdWords Account
June 8, 2011, 10:52 amSome Relatively New Feature for Google AdWords makes it easy to promote your website and/or products. For those who have never heard of Google AdWords, it is their paid search marketing platform that allows you to bid on keywords to have your ad shown on Google. Search engine traffic is the most relevant source of traffic to get to your site, and...
Atlas Participates in World IPv6 Day
June 8, 2011, 10:52 amWere pleased to participate in World IPv6 Day on June 8 th . What is IPv6, why does it have a special day, and why is Atlas participating, you ask? All good questions. Ive tried to break down the specifics of World IPv6 Day below, but if youd like more info, Ive also listed additional resources at the end of the post. Whats IPv6? IPv6 is an...
Woman Gets Facebook Friend "Social Tattoo"
June 8, 2011, 10:42 amHow much do you love your friends? How much do you love Facebook? How much do you love your friends on Facebook? Enough to permanently memorialize them on your body? Well, I don't really like my friends that much, but apparently one woman does. A video entitled "My Social Tattoo" has gone viral, showing the process of the woman getting a new right...
Woman Gets Facebook Friend “Social Tattoo”
June 8, 2011, 10:35 amHow much do you love your friends? How much do you love Facebook? How much do you love your friends on Facebook? Enough to permanently memorialize them on your body?
Well, I don’t really like my friends that much, but apparently one woman does. A video entitled “My Social Tattoo” has gone viral, showing the process of the...
rel="author" is Same-Site Only
June 8, 2011, 10:27 amI managed to ping Google's @mattcutts after the announcement of rel="author" support from Google on Twitter and he clarified the use case a little. As Twitter's search is still so terrible at finding things I am adding the conversation here. @AndyBeard Andy Beard New rel="author" support http://goo.gl/FCK3l ( @mattcutts is this suitable for cross...
The 3-Step Cure for Boring, Useless Content
June 8, 2011, 10:27 amLet's face facts. Most online content is lousy. It's too focused on the content creator. It doesn't make the lives of readers, listeners, and viewers better. An overcrowded content marketplace filled with diverse online text, audio, and video leaves little room for tolerance of the same old marketing spiel. Bored surfers simply hit the back button...
Bing for Xbox is Smart Move, But Microsoft Should Go Further
June 8, 2011, 10:27 amThis week, Microsoft announced it would be bringing Bing search to the Xbox later this year- kind of. I say kind of, because it’s not the full Bing search engine.
There are already a lot of wheels in motion, which could significantly boost Bing’s share of the search market. The Facebook integration recently launched (and now being...
The World Celebrates / Tests IPv6
June 8, 2011, 10:12 amIf you work at Google, Bing, Yahoo!, or a big technology company, you may be fully aware - and perhaps a little ecstatic - for the June 8th holiday known as World IPv6 Day. For the rest of us, however, that particular celebration is unsurprisingly absent from our calendars. Nevertheless, most of us will be .
rel=”author” is Same-Site Only
June 8, 2011, 10:10 amI managed to ping Google’s @mattcutts after the announcement of rel=”author” support from Google on Twitter and he clarified the use case a little.
As Twitter’s search is still so terrible at finding things I am adding the conversation here.
@AndyBeardAndy BeardNew rel=”author” support http://goo.gl/FCK3l (...
Natural Link Building Presentation at a4uexpo Europe 2011
June 8, 2011, 10:02 amHaving just presented on natural link building at a4uexpo Europe in Munich, I thought I'd publish my slides from the event. Kevin Gibbons - a4uexpo Europe - Natural Link Building If you have any questions just let me know in the comments. The session was alongside Kelvin Newman who did a great presentation which you can find here . © SEOptimise -...
Getting Creative With SEO
June 8, 2011, 10:02 amOne of the biggest topics in SEO right now is 'social' SEO - the idea that the more people engage with your brand/product/website in the social space by liking, tweeting, and hitting +1, for example, the more likely you are to be.
Top 5 International Link Building Blunders
June 8, 2011, 10:02 amThere are many ways to get international links. Like anything when it comes to link building, it isn't easy. If you know the blunders ahead of time, your odds of actually getting a link will greatly improve. Global Link Building: Avoid the.
Smiles Everyone! Facebook Knows What's Best For You!
June 8, 2011, 9:57 amFacebook has once again decided that it will turn on a feature without telling anyone and just let everything be 'business as usual'. This time it's the facial recognition feature for photo tagging that is on by default. Some folks are creeped out by this (Google has said it isn't going to use it's own version, at least not now) but, let's face...
Google Maps Now Offers Live Transit Updates
June 8, 2011, 9:57 amIf you are in Boston, Portland, OR, San Diego, San Francisco, Madrid and Turin you can get live transit updates in Google Maps. This is pretty cool. Here is the video from the Google Mobile blog . I wonder what percentage of people in these cities will be aware of this feature in the next few months?
Twitter Shortens Your Links For You
June 8, 2011, 9:57 amTwitter is rolling out automatic link shortening on Twitter.com. Users can now simply paste a link of any length into the Tweet box on Twitter.com, and once you hit tweet, it will shorten the link so it only takes up 19 characters. "Sharing links on Twitter.com is now simple and instant," says Twitter's Carolyn Penner . "Plus, since we show a...
"Gay Girl In Damascus" Story Questioned By Skeptics
June 8, 2011, 9:57 amAs the story of a young Syrian-American blogger being kidnapped makes its way across the internet, many are beginning to question the validity of the story - even the validity of the blogger in general. Amina Abdallah runs the popular blog " A Gay Girl in Damascus ," which is described as "an out Syrian lesbian's thoughts on life." Her blog posts...
Google Adds Live Transit Updates to Maps
June 8, 2011, 9:57 amGoogle announced today that Google Maps for both mobile and the desktop is getting live transit updates, so you can find out "when your ride is actually going to arrive." The company has partnered with transit agencies to integrate the live data in six cities so far: Boston, Portland, San Diego, San Francisco, Madrid, and Turin. "Often when I'm...
The Value of Multilingual Online Marketing Campaigns in Domestic Markets
June 8, 2011, 9:56 amWhether you are an SEO expert or a business owner, you must have by now seen astounding examples of the potential of foreign language internet marketing to augment sales and increase business presence in overseas markets. While the need to address consumers in other countries in their mother tongue has become a well-established maxim for many an...
Interview with Fraser Cain, Co-Founder of Keyword Strategy
June 8, 2011, 9:56 amToday we're featuring all-around-amazing person, Fraser Cain, editor of Universe Today , a hugely popular astronomy blog, and co-founder of one of the best keyword management tools: Keyword Strategy . I hope you'll find the interview as useful as I did: 1. What brought you to search marketing? And could you please tell our readers a few words...
Build a Custom Personal Homepage with WordPress - Part 1
June 8, 2011, 9:56 amSeems like new "personal homepage" sites like About.me and Flavors.me are popping up daily. These sites are fun and interactive but lack a lot of customization.
Microsoft Applies Bing Power to Xbox Content
June 8, 2011, 9:56 amIt was only a couple decades ago that the big competition between video game consoles had to do with how many colors you supported. Things have certainly changed since, and while hardware and graphics performance are definitely on the list of important specs, there's one area that's far more critical: content. Microsoft Xbox 360, Sony .
SEO content marketing roundup, week ending June 8th
June 8, 2011, 9:56 amIntriguing' Google, Bing and Yahoo are harmoniously collaborating on structured data via Schema.org, Google's +1 button has arrived, Facebook now recognizes faces'these and other interesting new developments run throughout this week's latest and greatest Web writing news, from content and social media marketing, SEO and search.
Foursquare Wins Made in NY Award
June 8, 2011, 9:51 amThe Foursquare founders were among six "Made in NY" award winners honored by Mayor Bloomberg for their vital contributions to the city's entertainment and new media industries.
Ad Vision Interview: Jess Greenwood - Director of Contagious Magazine on 365 Marketing
June 8, 2011, 9:16 amWelcome to the 22nd video in our Ad Vision series of interviews leading up to Cannes Lions 2011! Todays interview brings us to the ever-popular presenter and advertising expert, Jessica Greenwood, Director for Contagious Magazine . Jess leads us on a three and a half minute mind-opening journey on the historical balancing feat between insight and...
It’s Not 'He Said, She Said' Over Google Rankings & Facebook Shares
June 8, 2011, 9:01 amDanny looks more closely at the supposed debate between Rand and Matt's comments at SMX Advanced regarding Facebook Shares and Google Rankings.
“Gay Girl In Damascus” Story Questioned By Skeptics
June 8, 2011, 8:59 amAs the story of a young Syrian-American blogger being kidnapped makes its way across the internet, many are beginning to question the validity of the story – even the validity of the blogger in general.
Amina Abdallah runs the popular blog “A Gay Girl in Damascus,” which is described as “an out Syrian lesbian’s...
Smiles Everyone! Facebook Knows What’s Best For You!
June 8, 2011, 8:01 amFacebook has once again decided that it will turn on a feature without telling anyone and just let everything be ‘business as usual’. This time it’s the facial recognition feature for photo tagging that is on by default. Some folks are creeped out by this (Google has said it isn’t going to use it’s own version, at least not now) but,...
Looks Like the iAd Hasn’t Cracked Mobile Advertising
June 8, 2011, 7:57 amOver a year after Apple announced the iAd advertising format that was supposed to revolutionize mobile advertising, we heard absolutely nothing about it at this week’s developer conference in San Francisco.
Apple trotted out impressive stats about all kinds of things, but there was no mention about iAd penetration, revenue driven, or new...
E.U. Data Protection Regulators To Investigate Rule Violations Over Facebook's Facial Recognition Permissions
June 8, 2011, 7:40 amFacebook Inc. will be probed by European Union data-protection regulators over a feature that suggests people's names to tag in pictures without their permission.
How to Use Custom Variables in Google Analytics
June 8, 2011, 6:50 amA few tips on how to use custom variables in order to further segment visitor data in Google Analytics.
How to Use LinkedIn Today to Find Popular Content
June 8, 2011, 6:44 amCuration and sharing great relevant content is one of the best ways to increase your online influence. The author gives us 3 tips on how to best leverage LinkedIn to build a better overall online profile.One of the best ways to grow your social influence is to consistently curate and share timely, relevant content with your connections so you...
8 Methods + Lots of Tools for Getting to Know Your Audience
June 8, 2011, 4:43 amPosted by Laura Lippay Music to enjoy while reading this post: We Know Something You Don't Know by DJ Format & Jurassic 5 You provide something specific: That might be a product, a service, a trustworthy source of information, a community space And you know exactly what your audiences may be searching for to find your wares. But do you know what...
The Problem of Domain Typo Squatting
June 8, 2011, 3:55 amLet's take a really popular social media domain such as twitter.com and look at how type squatting works.Take a look at your keyboard - take the letter 't' at the start of twitter.com there are 5 adjacent letters 'r', 'f', 'g', 'h' and 'y'All of the domains where the first t in twitter is replaced with one of these letters is parked (or has been...
Whitepaper – the benefits of UGC for retail
June 8, 2011, 2:50 amI’ve talked before about how much we’ve enjoyed working with Reevoo over the months. It’s great working with an agile and motivated development team who can get things done.Along the way, we have worked on quite a wide range of challenges – many of them focussed on the public website at reevoo.com. Recently, we have taken...
3 Ways to Use Data to Advance Your Search Performance
June 8, 2011, 1:00 amSearch marketers are lucky. Really, we are. We get to work in a medium where we have access to real-time data and can adjust our strategies and execution nearly as quickly.
No matter how much we may gripe about the engines’ “b...
Video: NYC's Chief Digital Officer on Her First Six Months on the Job
June 7, 2011, 10:50 pmRachel Sterne, NYC's first Chief Digital Officer, shares insights into her approach to digital.
How the Search Alliance is Paying Off: Charts, Tips and Takeaways from the Experts at SMX Advanced Seattle
June 7, 2011, 10:35 pmThe final session I attended today was How the Search Alliance is Paying Off for Search Marketers, which included a presentation from Efficient Frontiers Director of Business Analytics, Dr. Siddharth Shah and concluded with a combination panel discussion and audience Q&A with Bing Search Evangelist Theresa Elliot and Yahoo!s Joe Stevens, a...
Television and Fixed Internet Found to be Most Important Information Sources in Japan Following Earthquake and Tsunami
June 7, 2011, 10:10 pmcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on the use of various Japanese media sources in the aftermath of the March earthquake and tsunami disaster based on data from the comScore MobiLens and comScore Media Metrix services. The study found that the largest percentage of people (83 percent)...
Foursquare Wins Mayor's Made in NY Award
June 7, 2011, 10:05 pmThe Foursquare founders were among six "Made in NY" award winners honored by Mayor Bloomberg for their vital contributions to the city's entertainment and new media industries.
Changes to the open Internet in Kazakhstan
June 7, 2011, 7:38 pm(Cross-posted on the European Public Policy Blog ) The genius of the Internet has always been its open infrastructure, which allows anyone with a connection to communicate with anyone else on the network. It's not limited by national boundaries, and it facilitates free expression, commerce and innovation in ways that we could never have imagined...
Authorship markup a useful stride forward in search
June 7, 2011, 7:28 pmDoes Traffick support the "authorship markup support" announced by Google today? Did we call for just that five years ago? Yes, and yes. Today, in a post called " Authorship markup and web search ," Google announced an initiative to support a type of markup that "uses existing standards such as HTML5 (rel="author") and XFN (rel="me") to enable...
Marketers Leverage Growing Importance of Conversation
June 7, 2011, 6:58 pmHey, It's Urkel!
June 7, 2011, 6:13 pmby Claudine Zap Ever wonder what happened to Urkel, the nerd next door on " Family Matters "? That actor, Jaleel White , is back, playing a nerdy teacher in the summer movie " Judy Moody and the Not Bummer Summer ." The child star totally stole the show on the sitcom, which ran from 1989 to 1997. What started as a bit part soon became the focus of...
The 1970's Just Called. They Want Their Internet Back.
June 7, 2011, 6:08 pmTomorrow is World IPv6 Day. Many Internet giants including Google, Facebook and Bing are part of the over 400 companies joining the Internet Society for the event. What is IPv6? In February, the last IP addresses was sold. The nume.
Blake Irving: How Yahoo! is Creating Value for Advertisers
June 7, 2011, 5:37 pmYahoo!'s Chief Product Officer discusses 680 million users,
New adCenter Upgrades Launched
June 7, 2011, 5:22 pmRIM Acquires Mobile Gaming Company Scoreloop
June 7, 2011, 4:27 pmRIM has acquired mobile gaming company Scoreloop for an undisclosed amount. RIM says on the BlackBerry Blog: Today we are pleased to announce that Scoreloop has joined Research In Motion (RIM). We're excited that the Scoreloop team is joining the BlackBerry® Developer team and bringing their expertise in creating social and collaborative gaming...
Advanced Analytics at SMX Advanced in Seattle
June 7, 2011, 4:22 pmThe Advanced Analytics session at SMX Advanced was chock full of great information for the savvy search marketer. The presentations kicked off with Marin Softwares Co-Founder, Wister Walcott who covered tips ranging from paid search forecasting to number of keywords per ad group and more. In addition to the slide above, some key takeaways from...
Groupon Gets into the Grocery Biz
June 7, 2011, 4:12 pmGroupon is big on restaurant discounts but for those of you who would rather eat at home, they also have a deal for you. This week, Groupon began testing a new feature that adds deals to grocery store loyalty cards. They began the experiment at the Big Y Deal stores in Springfield, MA . It's a $39.99 Summer Seafood Grill Pack for $24. When you hit...
Tiger Woods Out Of U.S. Open, Announces Via Twitter
June 7, 2011, 4:12 pmIt's always a bad day for golf when Tiger Woods has to miss a big tournament, so I guess you can call this a pretty terrible one for fans. Today, Tiger Woods announced via Twitter that he will be unable to participate in this year's U.S Open Major Championship. Tiger expressed his frustration to his near one million followers a short while ago:...
Apple Takes to the Cloud, Rivaling Google
June 7, 2011, 4:11 pmBack before Google launched the Android platform for mobile phones, Google and Apple were very buddy-buddy. But if the Android OS hadn't already killed off the chances at friendship, one of Apple's recent announcements certainly did: They're entering the cloud. Apple's cloud services will come in the form of "iCloud," which synchronizes your...
Ronald McDonald: The Early Years
June 7, 2011, 3:51 pmby Mike Krumboltz If you're one of the many people with an irrational fear of clowns, then odds are you haven't been missing Ronald McDonald. With parents becoming more health conscious, ol' Ronald has taken on a lower profile at the Golden Arches. Of course, that wasn't always the case. Back in the day, the good-natured clown with questionable...
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June 7, 2011, 3:41 pmNJ Supreme Court: Journalists' Shield Law Doesn't Apply to Message Boards
June 7, 2011, 3:41 pmA very interesting ruling came out of the Supreme Court in New Jersey, seemingly drawing a line between "journalistic" channels and other information channels. Where that line is exactly, is not entirely clear. It's even more interesting when you consider that social media has played such an enormous role in news in the last several years (a trend...
Bing Dives Into Your XBox
June 7, 2011, 3:41 pmIt's very difficult to fault a company for cross-performing and cross-optimizing their various products, but with the big technology companies there's also a barrier: some product lines are just categorically different. So, while you can mention Chrome on YouTube and optimize Gmail for features of both, there are a limited number of ways you could...
The Convergence of Online and Offline
June 7, 2011, 3:31 pmIWNY event focuses on the impact of social data,
Katy Perry Releases New Video Teaser Via Facebook and Twitter
June 7, 2011, 3:26 pmSocial media is becoming the best new way for musicians to connect with their fans, and Katy Perry seems to recognize this. Not only has she released a teaser trailer for her upcoming video "Last Friday Night (T.G.I.F.)" via Twitter and Facebook, but in the process she has created at alter ego on the social networks as well. Here's a look at the...
NJ Supreme Court: Journalists’ Shield Law Doesn’t Apply to Message Boards
June 7, 2011, 3:23 pmA very interesting ruling came out of the Supreme Court in New Jersey, seemingly drawing a line between “journalistic” channels and other information channels. Where that line is exactly, is not entirely clear. It’s even more interesting when you consider that social media has played such an enormous role in news in the last...
Number of U.S. Mobile Display Advertisers More than Doubles in Past Two Years
June 7, 2011, 3:19 pmcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results of a U.S. study on mobile advertising, which found that the number of advertisers using mobile display ad campaigns has more than doubled in the past two years, with mobile content and publishing accounting for half of all products advertised on mobile...
From acquisition to in-app payments in less than one year
June 7, 2011, 3:18 pm(Cross-posted on the Official Google Blog ) This is the latest post in the Official Google Blog series profiling entrepreneurial Googlers working on products across the company and around the world. In this post, you'll read why one team decided to sell their company to Google, and how they went from acquisition to product launch in less than a...
Google Offers beta starts in Portland, Oregon tomorrow
June 7, 2011, 3:18 pm(Cross-posted on the Places , Retail , Small Business , and Official Google Blogs) Portlanders know how to mix the urban (killer coffee, music and art) and the small-town (easy walking, biking and socializing). There's no end to the city's great restaurants, coffee shops, hot spots and places to explore. That's why, when we started planning the...
Donald Trump Rips Anthony Weiner on YouTube
June 7, 2011, 3:03 pmFrom his YouTube channel comes this brand new video where Apprentice star and recent politically charged talking head Donald Trump blasts Congressman Anthony Weiner for his just revealed indiscretions. Trump, who has been a fixture of the national political discourse since he hinted at a Presidential run, calls Weiner a "bad guy" and a "psycho"...
Google, Bing, Yahoo!, and Others Set for IPv6 Day
June 7, 2011, 3:03 pmAre you excited for the holiday that starts at 5:00pm Mountain Time today? It's just a few quick hours away, and I've certainly been stockpiling my confetti. The holiday I'm referring to, of course, is World IPv6 Day, a celebration / field test supported by Google, Bing, Yahoo!, and about 400 other organizations. For those who need the...
Google Music Beta Widens Launch To Mixed Reviews, Apple Counters With iCloud
June 7, 2011, 2:53 pmGoogle sent out invites to Music Beta - their new cloud-based music service they announced during Google I/O last month - and whilst the number of tweets covering the announcement reached into the thousands, the reviews are mixed. One has to won.
Google Calendar Adds Appointment Slots
June 7, 2011, 2:32 pmGoogle Calendar is an excellent organizational resource, whether you're accessing it for personal or professional reasons. And Calendar isn't standing still. The recent addition of color-coding, the semi-recent options to share your availability, and the not-so-recent expansion of event scheduling options are all good examples of ways that Google...
Search Engine Patents and Panda
June 7, 2011, 2:22 pmBill Slawski is the president and founder of SEO by the Sea, and has been engaging in professional SEO and internet marketing consulting since 1996. With a Bachelor of Arts Degree in English from the University of Delaware, and a Juris Doctor Degree from Widener University School of Law, Bill worked for the highest level trial Court in Delaware...
Wii U, Lego City Stories Announced at E3
June 7, 2011, 2:10 pmThe speculation surrounding Nintendo’s new console is over as the company unveiled the new device, entitled the Wii U, at their E3 keynote today.
It turns out not to be the Wii 2, or “Project Cafe” or even simply “Nintendo” as some speculated. The Wii U looks to bring HD gaming to Nintendo staples while sticking true...
SEO Reports in Google Analytics
June 7, 2011, 2:01 pmGoogle announced the launch of a limited pilot for SEO reports in Google Analytics, which are based on search queries data from Webmaster Tools.
“Webmasters have long been asking for better integration between Google Webmaster Tools and Google Analytics,” Google says on the Webmaster Central Blog.
The SEO reports also take advantage of...
CodeGuard Review: Free Cloud Site Backup
June 7, 2011, 1:52 pmIf you have ever had your site hacked or mistakenly overwritten pages with bad code, CodeGuard may be just what you are looking for and its free. I have had many sites over the years that through some error on my part or through hacking that did.
Meebo Launches New Web Check-In Service
June 7, 2011, 1:27 pmYou can check-in to your favorite restaurant, retail store and even your friend's house. Now, Meebo wants you to check-in to your favorite websites in return for VIP status, discounts and more. Meebo is the company that makes that sharing bar you see at the bottom of many sites. The bar can be customized to show recent activity, offer chat options...
Who You Are Becoming More Important in Google
June 7, 2011, 1:27 pmGoogle announced today that it is now supporting authorship markup, which it will use in search results. The company says it is experimenting with using this data to help people find content from authors in search results, and will continue to look at ways it could help the search engine highlight authors and rank search results. This seems to...
Gmail Phishing Attack: China Cries Slander
June 7, 2011, 1:17 pmThe Chinese government claims Google is using an attempted targeted Gmail phishing scam as a "political tool for slandering other countries," according to a scathing front-page editorial in the People's Daily today, the official newspaper of the C.
Simple ownership transfer now on Google Site Search
June 7, 2011, 1:07 pmPosted by Yong Zhu, Software Engineer As a business person, you probably share the frustration of struggling to gain access to corporate tools and portals that are essential to your job. This can be as simple as a budgeting tool your predecessor forgot to extend your ownership privileges to, login details for a corporate microblogging account, or...
Pilot Webmaster Tools’ Search Queries data in Google Analytics
June 7, 2011, 12:59 pmGoogle announces a limited pilot for Search Engine Optimization reports in Google Analytics, based on Search Queries data from Webmaster Tools.
Chrome Browser Gets New Stable Release
June 7, 2011, 12:56 pmGoogle released a new stable release of its Chrome web browser today, which brings improvements in security, privacy, and graphics. With regards to security, Chrome's Safe Browsing technology has received some enhancements. It now warns users before they download some types of malicious files. "We've carefully designed this feature so that...
Google Prayer Time Markup Gets Muddled
June 7, 2011, 12:26 pmWhile religion is certainly a territory where new technology should tread carefully, it's also a subject that modern resources have contributed to greatly. There are countless online resources for learning about religions, joining in a spiritual community, or sharing your beliefs. Even the most mainstream resources are throwing in their two cents....
Twitter's Most Eloquent
June 7, 2011, 12:26 pmA headline caught my eye today. It was "Twitter Twits: Rio Ferdinand is dubbed the dunce of Premier League Tweeters." I immediately thought that any study that ranks people based on how dumb they are on Twitter has got to be a winner - I really wish they could rank my friends. The article says that clickliverpool.com , an independent news site,...
Google AdWords and your Privacy Policy
June 7, 2011, 12:21 pmIf your site collects data from your site visitors and you do not have a privacy policy then you definitely want to read this post. It doesn't matter what the data is that you collect. If you simply have a basic form for a mailing list subscription, contact us form, forum, or a comprehensive shopping system, if you collect ANY data, be sure your...
Transformers Wingsuits: No CGI Required
June 7, 2011, 12:21 pmby Mike Krumboltz " Transformers: Dark of the Moon ," the third film in the robot franchise, hits theaters on June 29. And while the focus will continue to be on shape-shifting CGI stars like Optimus Prime, Shockwave, and Bumblebee, one of the film's most impressive stunts was achieved by real, honest-to-goodness human beings. Yes, really!
Decision Point: Bing Tests IPv6 Beginning Today
June 7, 2011, 12:21 pmAs we announced in February, Bing and other major web sites are joining together to participate in World IPv6 Day, this Wednesday, June 8 2011. IPv6 connectivity will be operational beginning this evening at 5:00 p.m. PT and end tomorrow, June 8, at the same time. During this time, we will enable world-wide IPv6 connectivity to www.bing.com ....
Twitter’s Most Eloquent
June 7, 2011, 12:10 pmA headline caught my eye today. It was “Twitter Twits: Rio Ferdinand is dubbed the dunce of Premier League Tweeters.” I immediately thought that any study that ranks people based on how dumb they are on Twitter has got to be a winner – I really wish they could rank my friends.
The article says that clickliverpool.com, an...
Internet Archive Turns To Books
June 7, 2011, 11:36 amKeeping track of the history of the Internet is a task that has fallen at the feet of Archive.org, and they do an fantastic job of preserving where the Internet has been and how many of the popular sites we visit started out. For example, check out the history of Google. You’ll immediately notice the original version of the search engine...
Flash support in Instant Previews
June 7, 2011, 11:15 amWebmaster level: All With Instant Previews , users can see a snapshot of a search result before clicking on it. We've made a number of improvements to the feature since its introduction last November, and if you own a site, one of the most relevant changes for you is that Instant Previews now supports Flash. An Instant Preview with rich content...
SMX Advanced 2011 in Seattle Kicks Off Today
June 7, 2011, 11:05 amSMX Advanced search conference kicks off in Seattle today and were proud to be a part of the event. The Bing crew will be out in force speaking across a range of topics from social search, SEO tools and the latest in local and mobile. On Wednesday, Bings own Stefan Weitz, will discuss the significance of socializing the web and, by proxy, search,...
Video Lesson - Creating Online PR for SEO Link Building
June 7, 2011, 10:40 amOnline PR is no substitute for offline PR, but it is an important part of online marketing and SEO. Your company has plenty of newsworthy topics that can make great press releases. Online press releases are also a great place for targeting various keywords as anchor text and creating inbound links to different pages of your site. The most...
4 Ways to Grow Your Blog with the Power of Experts
June 7, 2011, 10:35 amDo you want to attract more readers? Do you want to grab the attention of the big players in your industry and leverage their star power? Silly questions, right? In this article I'll share how you can grow a loyal and sustained fan base by working with the top experts in your niche. They're out there, and it's not nearly as hard as you think to...
Will Groupon Founders Have Another Hit with Pawngo?
June 7, 2011, 10:35 amLightbank and Internet Pawn have announced that they have partnered to launch a new site called Pawngo.com , aimed at "reinventing the pawn shop". In case you've never heard of either of these companies, Lightbank is an investment firm run by two founders of Groupon - Eric Lefkofsky and Brad Keywell. Groupon, as you may know, recently filed for...
43 Paid Search Signals You Need To Understand
June 7, 2011, 10:31 amThe SEO world often talks about the idea of signals – data points used by search engines to deliver the most relevant results. But the paid search community almost never discusses them. Here are 43 to track when it comes to paid search...
Ad Vision: Kelly Bennett, VP of Interactive Marketing at Warner Bros - Cannes Lions 2011
June 7, 2011, 10:30 amWelcome to the 21st video in our Ad Vision series of interviews leading up to Cannes Lions 2011! We kick off our final 10 interviews with industry expert Kelly Bennett, VP of Interactive Marketing at Warner Brothers. We ask Kelly what he considers most exciting in our digital future, and the opprtunities springing up around mobile advertising. ...
iMessage Brings Instant Messaging to the iPhone
June 7, 2011, 10:20 amDid Apple single-handedly signal the end of BlackBerry and SMS (text messages) with the announcement of it's iMessage platform? If all mobile device owners were iPad/iPhone owners, perhaps, but as it stands, there are still a lot of users who prefer other environments to iOS. Granted, the iMessage news may not do much for the continuing fall of...
CA Privacy Bill Defeated - Big Win for Social Networks
June 7, 2011, 10:20 amAlthough the Social Networking Privacy Act was a proposed state law in California, it received a lot of attention. The proposed bill would have impacted not only social networks like Facebook, but it would have also affected any Web company that connected people to the Internet, such as Google, eHarmony, and Match.com. If passed, the bill would...
CA Privacy Bill Defeated – Big Win for Social Networks
June 7, 2011, 10:10 amAlthough the Social Networking Privacy Act was a proposed state law in California, it received a lot of attention. The proposed bill would have impacted not only social networks like Facebook, but it would have also affected any Web company that connected people to the Internet, such as Google, eHarmony, and Match.com.
If passed, the bill would...
Anthony Weiner's Porn Star Contact Asked To Lie
June 7, 2011, 10:05 amThe Weinergate scandal continues to get more interesting day by day, as all sex scandals do. Piece by piece is unraveling, showing that the New York congressman maintained multiple sexual correspondences with young women across the country for a period of a few years. Yesterday, Anthony Weiner held a press conference to admit to sending the now...
Anthony Weiner’s Porn Star Contact Asked To Lie
June 7, 2011, 9:56 amThe Weinergate scandal continues to get more interesting day by day, as all sex scandals do. Piece by piece is unraveling, showing that the New York congressman maintained multiple sexual correspondences with young women across the country for a period of a few years.
Yesterday, Anthony Weiner held a press conference to admit to sending the now...
Google Chrome Phone Rumor Debated
June 7, 2011, 9:50 amThe idea of a smartphone based on Google's Chrome Operating System is getting some attention, but analysts don't necessarily agree on the possibility. Anton Wahlman, a former sell-side equity research analyst covering the communications space, wrote on TheStreet.com that Google will launch its own Google Phone and that it will be based on Chrome...
Everything you need to know about Google's +1 button
June 7, 2011, 9:36 amGoogle's +1 button is now available for websites. The new button will influence the position of your web pages in Google's search results. What exactly does this button do and how can you use it with your web pages?
3 Ideas for Quick and Useful Blog Posts for the Summer
June 7, 2011, 9:34 amWe work hard during the year, so come summer we naturally deserve some much needed rest and relaxation. However, how can we enjoy our vacation knowing that nothing is being published on our blogs and readers are slowly abandoning our sites? Fear no more! Here are 3 ideas for creating quick and useful posts to update your blog while still enjoying...
Ranking Google Ranking Factors By Importance
June 7, 2011, 9:27 amRand Fishkin and SEOmoz polled 132 SEO experts with data from over 10,000 Google search results, and have attempted to rank the importance of ranking signals. It’s not confirmed fact, obviously. Google won’t provide such information, but I suppose the next best thing is the collective opinion of a large group of people who make their...
The SEO Ranking Periodic Table Infographic
June 7, 2011, 9:19 amEveryone who's been exposed to search engine optimization can relate to the feelings of confusion, frustration, and nerd rage that so often accompany trying to understand the complex steps necessary to get a website ranked. After all, we're talking about a massive Google algorithm that's kept completely secret and that is changed, to at least .
Twitter and iPhone: A Match Made In Social Media Heaven
June 7, 2011, 9:19 amAs Chris discussed during his extensive coverage of Apple's WWDC segment, one of the bigger announcements from their session had to do with the integration of Twitter with iOS 5, the newest version of the iPhone operating system. To some, this particular marriage of the popular social media service and the mobile device that's synonymous with...
What's New in SEO for June 7, 2011
June 7, 2011, 9:09 amWe have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Find more big, beautiful images on Google Google has made it easier to quickly find great images in search results. Images will now appear in a tiled layout, with hover...
Can Congressman Weiner Teach us About Social Media?
June 7, 2011, 9:04 amMany readers hail from outside the U.S., and you might be (blessedly) unaware of the controversy surrounding long-time Congressman Anthony Weiner, who has been caught sending lewd photos of himself on Twitter and other digital means to women who are not his wife. (And he does have a wife.) It's been a spectacle fit for late-night comedians who...
Search and Rescue: 4 Ways to Find Lost URL's After a Bad Website Redesign or CMS Migration
June 7, 2011, 9:04 amOne of the many things I love about SEO is that you often get to work on a wide range of projects, across various types of clients. I've had the opportunity to work with startups, ecommerce sites, big brands, small businesses, local businesses, etc. There are times that my schedule has me jumping from one end of the spectrum to another, yet all...
Glenn Beck Launches GBTV, a Subscription Internet Network
June 7, 2011, 8:49 amThe Glenn Beck Show is moving to the internet. Not just his primetime program, but his radio program and other original content will all be found on GBTV , officially announced today on his website. Glenn Beck had been a breakout star for the Fox News Channel, maintaining the third highest rated show on all of cable news. Rumors of tensions...
43 Paid Search Signals You Need To Understand
June 7, 2011, 8:39 amThe SEO world often talks about the idea of signals - data points used by search engines to deliver the most relevant results. But the paid search community almost never discusses them (a point Kevin Lee made two years ago). Yet, our ability.
Anticipating SEO in 2012- Competitive Advantage
June 7, 2011, 8:34 amHi there! This is an odd situation for me - as this article is being published, I'm attending SMX Advanced in Seattle - and tomorrow morning, I'll be speaking on the Google Survivor Tips panel. In my presentation, I'll be showing people how to weather the Google roller coaster, and how to dramatically increase organic search traffic beyond Google....
Three Things You Need to Know about the Yellow Pages
June 7, 2011, 8:34 amLocal business owners know that they have to be very thorough when it comes to their marketing strategies. Fact is, you will never know how or where you will be able to find new customers. For this reason, small businesses need to exhaust all possible avenues even if that means utilizing marketing platforms which one thinks are outdated like the...
What's Changed? - Your Door to Website Performance Insights
June 7, 2011, 8:25 amby Mike Fleming
Either reporting or looking at reports of your top X whatever rarely
leads to insights. Why? They rarely change. Ok, once in a while they
do, but for the most part, your top keywords, landing pages, referrers,
etc. are going to be basically the same. This is because (for most, not
all) what you're...
Creating Awesome Videos for SEO
June 7, 2011, 8:23 amAnyone can make excellent, high quality, link worthy video. I’m serious. Over the past 5 years or so, the exponential ramp of technological progress has allowed the creation of high-quality film to become a viable consumer activity — a hobby which requires only modest resource and experience to achieve impressive results. For any...
Lessons Marketers Should Learn From A Weiner
June 7, 2011, 8:19 amWhile you would think that you shouldn’t need to write about this kind of stuff more than once, the sheer stupidity of what people do in their online lives merits some examination of what we all should be careful of in the online world.
It’s not news that New York Democrat Rep. Anthony Weiner had a little trouble with his social media...
Google Talks About Its Failed Partnerships
June 7, 2011, 8:14 amThere are few companies as well equipped as Google to tell you just how lonely it really is at the top. Even the groups who start out as partners to Google eventually turn to enemies when Google accidentally expands into a competing market. Maybe that's just what you get for having 70 percent of search .
Enterprise SEO – Selling Link Building Services to Someone That Doesn’t know what Link Building is
June 7, 2011, 7:45 amAn excellent post that help conceptualize link-building for the person that thinks SEO is only about on-page factors.
Just write! Ian Lurie on why you have to, even if you think you don't
June 7, 2011, 7:43 amGuest Author, Ian Lurie Ian Lurie is Chief Marketing Curmudgeon and President at Portent Interactive , an internet marketing company he started in 1995. Ian started practicing SEO in 1997, and has been addicted ever since. As a steadfast fan of Ian's candid and wicked-smart expertise, I'm delighted to feature his words of wisdom today. - Heather...
Rick Santorum an Online Reputation Management Political Case Study
June 7, 2011, 7:03 amYesterday, former Pennsylvania Senator Rick Santorum announced his decision to run for the Republican presidential nomination. Seeing as I am not from Pennsylvania, I wasn't familiar with Santorum as a politician, so I decided to do what the vast majority of the world does every day when they are looking for information; I turned to Google. This...
Google Starts Supporting Authorship Markup
June 7, 2011, 6:40 amWe now support markup that enables websites to publicly link within their site from content to author pages. For example, if an author at The New York Times has written dozens of articles, using this markup, the webmaster can connect these articles with a New York Times author page. An author page describes and identifies the author, and can...
3 Phases of Social Media SEO - Where Are You At?
June 7, 2011, 6:33 amAs Google puts the squeeze on traditional ranking signals and subsequently, Search Engine Optimization tactics, the growing emphasis on social signals has many SEO practitioners getting more serious about social engagement. While search marketing has been a key part of our consulting practice since 2001,
Something Social This Way Comes
June 7, 2011, 6:33 amAlmost every Google product, property, and mechanism is social. Search is the conduit to social properties and content, such as YouTube videos and Picasa albums. With the launch of Google +1, we're only at the start of a real foray into soci.
French Make It Illegal for Broadcasters to Mention Facebook and Twitter
June 7, 2011, 6:28 amIn one of the most laughable cases of 'government gone wild' ever, France has made it illegal for broadcasters to mention the words Twitter or Facebook in broadcasts (other than if it's actually a part of the story they are covering). While I usually don't look to the French for something that makes sense, this maneuver is as bold as it is silly.
IPv6 Global Test Day, Wednesday June 8, 2011
June 7, 2011, 5:59 amGoogle, Facebook, Yahoo and several networking companies will on Wednesday carry out a massive test of IPv6, the new version of the internet protocol that allows 340 trillion trillion trillion IP addresses, rather than the 4.3 billion IP addresses possible with IPv4.
Pay Per Click (PPC) for SMB Part 5: The Microsoft Advertising Intelligence Tool
June 7, 2011, 5:52 amYoure just about to start your first search campaign for Shahs Cars , advertising your new car insurance product, but you have no idea what the average CPC is, what the seasonality looks like, what your typical audience is and you want to go live as soon as possible. Where do you start? The Microsoft Advertising Intelligence tool is here to help (...
New Edition of the Ranking Factors for 2011 is Now Live!
June 7, 2011, 1:45 amPosted by randfish Since 2005, SEOmoz has released a new version of the Search Ranking Factors survey every two years, a piece of content that many in the SEO world have used and referenced. This year, we've continued that tradition and added a whole new element of research, comparing the aggregated opinions of 132 SEOs around the world with...
Adtech Delhi Video: Subrata Roy, OMD
June 7, 2011, 1:40 amAt Adtech Delhi last month Subrata Roy spoke to us about the challenges brand marketers face using digital, and the immense opportunity of mobile in India. Check out the video here.
Rick Santorum and Online Reputation Management for Politicians
June 7, 2011, 1:05 amYesterday, former Pennsylvania Senator Rick Santorum announced his decision to run for the Republican presidential nomination. Seeing as I am not from Pennsylvania, I wasn't familiar with Santorum as a politician, so I decided to do what the vast majority of the world does every day when they are looking for information; I turned to Google. This...
Apple Launched iOS 5 (Beta) To Developers
June 7, 2011, 12:55 amApple today previewed iOS 5, the latest version of the world's most advanced mobile operating system, and released a beta version to iOS Developer Program members. The iOS 5 beta release includes over 200 new features that will be available to iPhone, iPad and iPod touch users this fall. New iOS 5 features include: Notification Center, an...
Last Call for Android Developers! Submit Your Ideas for the PayPal X Developer Challenge!
June 7, 2011, 12:44 amHi all - Naveed Anwar here, senior director of X.Commerce Developer Network. I wanted to remind you that the final deadline to submit your ideas for the Android PayPal X Developer Challenge is coming up on June 8. We've received a lot of amazing idea submissions from our developers this far and would love to see .
Latest 2011 Microsoft Advertising adCenter Upgrade
June 6, 2011, 6:06 pmThe Microsoft Advertising adCenter recent 2011 Upgrade includes several improvements that have consistently been requested in the feedback we've received. This upgrade will provide easier ways to manage your search and content advertising strategies with adCenter. The most exciting changes in this latest adCenter release include campaign and...
Yahoo! at Internet Week: Day 1 in Photos
June 6, 2011, 6:06 pmFree Webinar: Are You Maximizing the Value of Mobile?
June 6, 2011, 5:20 pmWith more than 650 million mobile searches each month on Yahoo! and Bing, it's easy to see why online marketers are interested in tapping the power of mobile search to better reach these highly engaged, highly motivated users. But are your mobile marketing strategies capturing the minds (and wallets) of mobile visitors, or are you sending...
Daily Budget Option Change - what it means when you use the adCenter Desktop (Beta)
June 6, 2011, 5:05 pmLast week, we announced the Daily Budget option change was being rolled out to all daily budget campaigns. You may have read about these planned changes in our recent blog . On June 1 st , in response to advertiser feedback , we implemented the Daily.
Anthony Weiner Admits Posting Racy Pic on Twitter
June 6, 2011, 4:55 pmIt looks like Weinergate has had legs from the get-go, as Congressman Anthony Weiner admitted today that he did in fact send the now famous lewd photograph of his penis to a Seattle college student on May 27th. First reported by conservative blogger Andrew Breitbart's website Big Government , a 21-year-old woman was the target of a public @ tweet...
114 Quick Details About Apple's New Offerings
June 6, 2011, 4:40 pmApple finally kicked off its much-anticipated Worldwide Developers Conference, and introduced the equally anticipated Mac OS X Lion and iOS 5 operating systems, as well as the company's cloud offering - iCloud . As you might imagine, there are a lot of details to take in around these three offerings , so we've compiled a whole bunch of them into...
114 Quick Details About Apple’s New Offerings
June 6, 2011, 4:26 pmApple finally kicked off its much-anticipated Worldwide Developers Conference, and introduced the equally anticipated Mac OS X Lion and iOS 5 operating systems, as well as the company’s cloud offering – iCloud. As you might imagine, there are a lot of details to take in around these three offerings , so we’ve compiled a whole...
Is Verizon Customer Service The Worst Thing Ever?
June 6, 2011, 4:25 pmTo get this out of the way, I am not a disgruntled Verizon customer. I've never been a Verizon customer. This is not a personal vendetta being aired because I had to spend 4 hours on the phone with Verizon customer service or something like that. This is actually just the product of a down-the-rabbit-hole internet search. Let me explain.
Allowing Fans to Post Leads to Higher Facebook Engagement Scores
June 6, 2011, 3:55 pmThis August, Facebook is going to make a change that will force all brand pages to allow user comments on their Facebook wall. While this move is concerning some, it's actually a good thing when it comes to engagement. A recent study by digital think tank L2 , shows that companies who do allow fan posting had a considerably higher Facebook IQ...
Penny Offense: Man Fined for Paying in Pennies
June 6, 2011, 3:45 pmby Claudine Zap No lucky pennies here: Paying a bill with the copper coin has led a man to be charged with disorderly conduct and a fine. His crime? Attempting to pay a disputed medical bill of $25 entirely in pennies. The story, reported in the Desert News , describes the "penny offense" this way: The 38-year-old did not believe he owed the...
An Insider's View of Yahoo!'s Strategy, Strengths and Challenges
June 6, 2011, 3:45 pmYahoo!
Old Websites Get New Attention at Internet Week
June 6, 2011, 3:24 pm"Digital Archeology" exhibit offers 28 classic websites,
Steve Jobs' Health On Display At WWDC
June 6, 2011, 3:04 pmWhen the news hit last week that Steve Jobs would be giving the keynote address at Apple's 2011 Worldwide Developers Conference, it seemed as though it was good news regarding his health, which has been in the spotlight since he was diagnosed with pancreatic cancer. But today at WWDC, Jobs' trademark black turtleneck hung off an incredibly thin...
Steve Jobs’ Health On Display At WWDC
June 6, 2011, 3:00 pmWhen the news hit last week that Steve Jobs would be giving the keynote address at Apple’s 2011 Worldwide Developers Conference, it seemed as though it was good news regarding his health, which has been in the spotlight since he was diagnosed with pancreatic cancer. But today at WWDC, Jobs’ trademark black turtleneck hung off an...
All About Justin Theroux
June 6, 2011, 2:44 pmby Mike Krumboltz There are few celebrities whose private lives are as closely followed as Jennifer Aniston . People and paparazzi just can't get enough. In the past, she's been linked to Brad Pitt , Vince Vaughn , and John Mayer. But those guys are old news. This past weekend, the former "Friends" star stepped out with actor Justin Theroux at the...
iCloud Revealed at Apple Worldwide Developers Conference
June 6, 2011, 2:34 pmApple began its Wordwide Developers conference keynote today by showing off Mac OS X Lion again, and unveiling the new features of iOS 5 , while of course sprinkling in various stats about Apple's accomplishments. Though CEO Steve Jobs introduced the keynote, he left other Applers to demo the OS updates. He then returned to demo the...
New Study: Sharing Accounts for 31 Percent of Referral Traffic
June 6, 2011, 2:34 pmShareThis has released a new study about. . .surprise, surprise, internet sharing. They took a look at the 300 million monthly users who click on one of those ShareThis buttons and here's what they found out. Sharing accounts for 31% of referral traffic and 10% of website visits come from sharing. Shared links on Twitter are clicked an average of...
Why Google Android Is Just Less Secure than Apple
June 6, 2011, 2:34 pmEvery so often I get the pleasure of announcing more malicious software being found in the Android market, or a gaping security hole being revealed, or Google's Android systems in some other way demonstrating that they are about as trustworthy as your average Dish TV salesperson. But studies, security groups,
Halo 4, Kinect Integration Revealed at Microsoft E3 Keynote [Video]
June 6, 2011, 2:19 pmIn their pre-E3 press conference, Microsoft discussed the upcoming Kinect integration of Xbox Live and outlined future titles that will incorporate the technology. The most buzzed about reveal, however, most likely happened at the very end of the address and lasted about 60 seconds. Microsoft announced that for those with a Kinect console, the...
Bing on Xbox: You are The Controller
June 6, 2011, 2:14 pmThe future living room does more than give you great entertainment; it helps you find what youre looking for and helps you decide what to enjoy. It gives you simplicity, discovery and personal choice. Today at E3, we are excited to preview a new way for people to find movies, games, music and other entertainment: voice search with Bing on Xbox.
Marketing to Canada? Double Check Your Distribution!
June 6, 2011, 1:58 pmIn my first ever blog as the Search Evangelist for Microsoft Canada, I thought what better topic to write about than something that I hold near and dear to my heart: Canadians specifically, Canadian eyeballs! Okay, a bit more specifically, Im talking about your adCenter campaigns targeted to us Canucks.
Can You Sell Insurance on YouTube? [Study]
June 6, 2011, 1:53 pmCan a Fortune 300 insurance company be successful on YouTube? And can a full-service media agency with search marketing capabilities help this kind of client be successful in social media? Yes, they can. And their search and social media case stud.
iOS 5 Demoed at Apple Worldwide Developers Conference
June 6, 2011, 1:48 pmApple kicked off its Worldwide Developers Conference today, and Steve Jobs was joined by SVP WW Product Marketing Phil Schiller and VP, Mac OS X Software, Craig Federighi for some demos. First up was Mac OS X Lion , which had been previewed previously for developers. Then came the next version of the operating system that powers the iPhone, iPad,...
Google to Webmasters: Build a Mobile Version, Already!
June 6, 2011, 12:58 pmFor those who missed the memo, 2011 is the year of the tablet, while 2010 was the year of the smartphone. Both markets are increasing at wild speeds, and by the end of 2012 it's predicted that most phones on the market will be of the brainy variety. We can blame the rapidly advancing iOS from Apple and Android from Google, or we can talk about...
Apple Demos Mac OS X Lion
June 6, 2011, 12:43 pmApple has begun its annual Worldwide Developers Conference, and Steve Jobs opened up the much-anticipated keynote address, and was joined by SVP WW Product Marketing Phil Schiller and VP, Mac OS X Software, Craig Federighi for some demoes. As expected, the company is discussing iOS 5, Mac OS X Lion and iCloud. First, they started with the stats of...
Google Docs: A Phisher's Best Friend?
June 6, 2011, 12:43 pmOkay, I'll admit it. I have, on more than occasion, been curious if I could "phish" some personal data from people on the web. Every time I get a message telling me that the deported Prince of Nigeria needs help, or that pretends it's sent me a PayPal payment, or even that just wants me to enter my personal information to watch some unbelievably...
Google and China Get in (Another) Shouting Match
June 6, 2011, 12:28 pmWe recently discussed the advanced phishing attacks on Google accounts of numerous U.S. officials, military leaders, and journalists - not to mention Chinese activists - that originated from China. While Google never claimed that these attacks, or the ones that prompted the search giant to leave China altogether in early 2010, originated from the...
New Link Marketing Uses Old Link Building
June 6, 2011, 12:26 pmNothing like a few actionable link building tips to add to your collection. I particularly like the idea of substituting "directory" for "document sharing site"
Sarah Palin's Paul Revere Comments Spark Wikipedia Battle
June 6, 2011, 12:13 pmA now famous video of former Vice Presidential Candidate Sarah Palin discussing American History has sparked a battle on Wikipedia between those attempting to edit an article in order to reflect some suspect information. Palin has been on a bus tour that has drawn quite a bit of media attention. She has been visiting landmarks and historical sites...
After the award: students and mentors
June 6, 2011, 12:07 pmFor the past two years, we've looked forward to honoring the best and the brightest graduate students pursuing doctoral degrees around the globe through Google's fellowship program. We're thrilled to be supporting these students with a monetary gift, but what happens after the awards are given out? An important component of our fellowship program...
Apple Store Gets Trolled With Windows Logo
June 6, 2011, 11:57 amWhile Apple and Microsoft may not be the battle it used to be " Apple's current success comes from the mobile industry, a place where Windows phones can't hold a candle , meanwhile, Microsoft still rules the home computer market if, for nothing, else, the proliferation of the Windows OS " it's nice to revisit these stories from time to time....
Sarah Palin’s Paul Revere Comments Spark Wikipedia Battle
June 6, 2011, 11:57 amA now famous video of former Vice Presidential Candidate Sarah Palin discussing American History has sparked a battle on Wikipedia between those attempting to edit an article in order to reflect some suspect information.
Palin has been on a bus tour that has drawn quite a bit of media attention. She has been visiting landmarks and historical...
Ad Vision: Phil Thomas, CEO of Cannes Lions - Cannes Lions 2011
June 6, 2011, 11:52 amWelcome to the 20th video in our Ad Vision series of interviews leading up to Cannes Lions 2011! And what better way to celebrate #20 than with Phil Thomas, CEO of Cannes Lions Festival of Creativity, who will be leading us into the 58th year of this global advertising event. Phil talks about how the team has undertaken its own re-branding, how...
The Panda Enigma: An Overview of Major SEO Factors
June 6, 2011, 11:47 amGoogle's Panda algorithm is an enigma, a paradox. On one hand, it has devastated many web-based businesses. That is not a trivial thing. On the other hand, in time it has the potential to truly improve search quality and evolve information r.
Google Snippets Get Confused on Religion
June 6, 2011, 11:42 amEven saying the word "religion" on a search engine blog seems like stepping on a landmine and hoping it's a dud. When technology and spirituality mix, it seems that the end result is quite predictably utter chaos and lots and lots of rage . That hasn't prevented major sites from dipping into religious services, however. A recent addition from...
Google’s Getting More Social with +1 (plus 1)
June 6, 2011, 11:35 am
Google’s +1 (pronounced: plus one) button has the potential to add another billion to the coffers of Google. Google is notorious for failures but when they hit the ball it’s like Babe Ruth déjà vu. The +1 button is very similar in concept to...
Why Most SEO Advice Sucks (For You)
June 6, 2011, 11:30 amA simultaneously brave and insightful piece by Ross Hudgens. If you're into going through the SEO motions, this blog post is not for you.
eBay to Acquire Open Source E-Commerce Platform Magento
June 6, 2011, 11:27 ameBay announced it has agreed to acquire open source e-commerce platform Magento , which the company has had a minority stake in since 2010. eBay will own the entire thing once the transaction closes (the terms of which have not been disclosed). eBay CEO John Donahoe uploaded the following message to developers: Magento will join eBay's integrated...
Google's Failed Partnerships: Facebook, Media, and Beyond
June 6, 2011, 11:12 amIn our last two entries we covered some of the major talking points from Google Executive Chair Eric Schmidt's interview at D9 this year. As the opening interview of the All Things Digital D9 conference, it's no surprise that a lot of great ground was covered - so let's get to another key point: Google's failed partnerships with the entertainment...
Junip Shows How to Engage Fans with YouTube Video Contest
June 6, 2011, 10:57 amIt's certainly an interesting time to be a music fan. The rise of social media, along with that of user-generated content and smartphones have come together to not only enhance communication and journalism, but also creativity. The latest example of this comes from a new contest from the band Junip (a personal favorite of mine), which has taken to...
Android And Texting: What's Popular in The Mobile Phone World
June 6, 2011, 10:57 amThe latest metrics for the mobile phone industry have hit the wires, and there are some surprises from the comScore's findings. That being said, there are also reveals that come without any surprise, whatsoever " especially when you consider the popularity of text messaging. The latest study was conducted from January 2011 until April 2011, and...
Google's Eric Schmidt on Privacy
June 6, 2011, 10:57 amIn our previous entry we went over some of Eric Schmidt's key points from his interview that opened the D9 conference in RanchoPalos Verdes, California. Certainly the opinions of Google's former CEO and current Executive Chairman are valuable when it comes to the platform wars of the 21st century. However, Schmidt was more than willing to share a...
Android And Texting: What’s Popular in The Mobile Phone World
June 6, 2011, 10:42 amThe latest metrics for the mobile phone industry have hit the wires, and there are some surprises from the comScore’s findings. That being said, there are also reveals that come without any surprise, whatsoever — especially when you consider the popularity of text messaging. The latest study was conducted from January 2011 until...
Mark Zuckerberg is a Better Writer Than Paul Ceglia
June 6, 2011, 10:37 amIn the case of the guy who says he owns 84% of Facebook, recent developments have come in the form of a motion for expedited discovery. Last week we told you about the "Declaration of Mark Elliot Zuckerberg in Support of Defendant's Motion for Expedited Discovery," where the Facebook CEO once again indicated that he did not sign the purported...
IAB Interact Congress 2011: Introducing 2nd Ad Vision Series Panel, Better Together - TV and Online Video
June 6, 2011, 10:32 amIm excited to be heading to sunny Barcelona this week for the fifth IAB Interact Congress , an annual event where European online advertising industry players gather to discuss the latest industry developments. This years congress will be held on June 8-9 th and will take the theme of Together Forever? Online + traditional media in perfect harmony...
Content Marketing: Definition & Tactics
June 6, 2011, 10:27 amInspired by the recent " 29 Content Marketing Tactics to Attract, Engage and Persuade Customers " post, I'll be starting a new weekly series of practical tips on tactics that marketers can use to complement their content-focused online marketing efforts. The idea of content marketing seems to vary with different people, so to start, my definition...
Apple iCloud Draws Antitrust Complaints Before It's Even Unveiled
June 6, 2011, 10:22 amApple's iCloud service hasn't even been formally introduced yet (it will be today sometime after 1PM Eastern ), but it is already drawing antitrust complaints. iCloud is expected to add a music storage element to Apple's current digital music offerings (the largely successful iTunes), and Berlin's Simfy, another music service, says Apple has been...
Google's Eric Schmidt on the New Platform War
June 6, 2011, 10:22 amSince Eric Schmidt stepped down from the position of Google CEO, handing the power seat over to Larry Page (one of Google's two original founders), there have been rumors about the reason for the change-up. Some have accused Schmidt of having botched the potential Facebook buyout years back while others say the repeated failures in product...
Search For Tomorrow: Linden Lab Upgrades InWorld Search
June 6, 2011, 10:11 amSometimes the news is slow, and sometimes it comes in an avalanche. This past week or so has seen a whole lot of new and interesting things happen in relation to Second Life. Meeroos, a timeline for Mesh, The Great Facebook Avatar Deletion (with a.
Richard Scarry Gets Google Doodle On 92nd Birthday
June 6, 2011, 10:11 amPopular children's author Richard Scarry - born June 5, 1919 and died April 30, 1994 - received the cyber equivalent of a star on the walk of fame - a Google Doodle. His Busytown series were his most popular. Scarry studied at the School of t.
Apple iCloud Draws Antitrust Complaints Before It’s Even Unveiled
June 6, 2011, 10:10 amApple’s iCloud service hasn’t even been formally introduced yet (it will be today sometime after 1PM Eastern), but it is already drawing antitrust complaints.
iCloud is expected to add a music storage element to Apple’s current digital music offerings (the largely successful iTunes), and Berlin’s Simfy, another music...
Time Spent Watching Online Video per Person on the up in Germany
June 6, 2011, 10:06 amcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service, indicating that 44.9 million German Internet users viewed a video online in April 2011. Even if this means a decline of 4.6 percent compared to a year ago, the time spent watching online video per Person went up 11.9...
Is Google Search Too Old-Fashioned?
June 6, 2011, 10:06 amThose paying attention to commentators on modern web search are sure to have heard at least one rant about Google search being an outdated form of exploring the web. Advocates of a new system, which would be more service-oriented, included Vivek Wadhwa. But he's not alone in his perspective. Bing Search Director Stefan Weitz has .
Google and China in Internet Shoving Match With No Real Punches Thrown'..Yet
June 6, 2011, 9:51 amGoogle and China are like oil and water. They just don't mix and with each passing day it seems less likely that they ever will. In the latest dust up between the massive Internet market and the chief Internet marketing enabler, China has not taken kindly to Google's accusations that hacks against its Gmail service last week emanated from from...
Google and China in Internet Shoving Match With No Real Punches Thrown…..Yet
June 6, 2011, 9:41 amGoogle and China are like oil and water. They just don’t mix and with each passing day it seems less likely that they ever will.
In the latest dust up between the massive Internet market and the chief Internet marketing enabler, China has not taken kindly to Google’s accusations that hacks against its Gmail service last week emanated from from...
The Ultimate Guide to Facebook Marketing
June 6, 2011, 9:36 amI eat Facebook for breakfast. And lunch. And dinner. I've just finished writing Facebook Marketing All-in-One for Dummies with two fabulous co-authors ( Amy Porterfield and Phyllis Khare ) and we've been neck-deep in Facebook for the last 9 months. Even Copyblogger is on Facebook now. Do you have your Facebook Page yet? The thing about Facebook...
Eric Schmidt Backs Display Ad Company Spongecell
June 6, 2011, 9:29 amGoogle Executive Chairman Eric Schmidt (along with others) has invested in Spongecell, an online display advertising company.
Spongecell announced this morning that it has completed a new round of financing led by Schmidt and Jim Pallotta, Chairman and Managing Director of Raptor Group. Pittsburgh Steelers Board member Brian Rooney and Silverhaze...
Good SEO Starts with Smart Purchasing Decisions
June 6, 2011, 9:22 amI don’t know about you, but sometimes I get completely overwhelmed with the sheer amount of time, energy and raw hours that go into properly marketing a website online. The thing that gets me the most is that with SEO and other forms of online marketing, there really is no situation when you can sit back and say “we’ve arrived.” Once...
6 Reasons Why Your Content Isn't Spreading as Far as It Should
June 6, 2011, 9:21 amWhen you're creating content for social media campaigns, the distance it spreads and the number of users who share it is likely to be a big measuring stick for its success or failure. There's a number of factors that go into why a particular piece spreads farther than others and that usually starts with the quality of the content. But even if...
Twitter Apology Update: Mission Accomplished
June 6, 2011, 9:06 amLast week, we discussed the punishment of Fahmi Fadzil , who was found to responsible for defaming BluInc Media & Female Magazine concerning the company's apparent treatment of a friend of Fadzil. While defending his companion, Fadzil posted a tweet that the company in question didn't treat pregnant women fairly, which led us to the Fadzil's...
E3 Rumor: Nintendo Project Cafe's Touchscreen Controller
June 6, 2011, 9:06 amThe Electronic Entertainment Expo is upon us, as the gaming conference will kick off today. As speculation grows about all the new hardware and software that will be revealed in the next few days, one thing is for sure: Nintendo will be unveiling its next generation console . Though Nintendo's press conference at the event doesn't begin until 12...
E3 Rumor: Nintendo Project Cafe’s Touchscreen Controller
June 6, 2011, 8:53 amThe Electronic Entertainment Expo is upon us, as the gaming conference will kick off today. As speculation grows about all the new hardware and software that will be revealed in the next few days, one thing is for sure: Nintendo will be unveiling its next generation console.
Though Nintendo’s press conference at the event doesn’t...
Here Come iOS 5, Mac OS X Lion and iCloud
June 6, 2011, 8:46 amApple's Worldwide Developers Conference kicks off today in San Francisco today. A week ago, Apple revealed that CEO Steve Jobs would be appearing at the event (obviously significant given his medical leave of absence from the company, though he also appeared for the last major Apple product launch as well). The keynote, at which Jobs will speak,...
The Good, The Bad and the Tag
June 6, 2011, 8:46 amAlthough the discussion on the 'tag' pages can be indefinite and can generate a lot of buzz because of their usage, I will try to squeeze in some more info, so please bear with me. I like to think that you have different opinions about this subject. It makes both for "it's better my way" and hopefully some "what ifs". If we agree on the fact that...
Topical Search at Your Fingertips
June 6, 2011, 8:30 amBack in 2005, topical search was the driving force behind many startups. With qualities like relevancy and targeted audience , topical search engines quickly became the desired object of general search companies like Google or Microsoft. Today, nearly every big search engine incorporate some sort of vertical search in its own interface (e.g....
Insights Into Why SMB's Are Using Social Media More
June 6, 2011, 8:30 amAs you know, I write about the SMB space on occasion. Why do I do it? It's because while big brands and the Internet are important and interesting, life happens at the local level. As a result, the little guys should be important. Plenty is written about but the SMB space is an elusive one to catch regarding the Internet. Even Google is finding...
Search results drop? Blame it on Panda.
June 6, 2011, 8:16 amby Mike Moran
I'm noticing a disturbing pattern among some SEO marketers. Anytime their search rankings fluctuate, they blame it on "the Panda update" that Google made to its search ranking algorithm. Now, lots of pixels have been spilled on Panda, with most angles addressing the crackdown on content farming and other low-quality content that...
Keep Your Visitors Hostage by Giving them What They Want
June 6, 2011, 8:15 amThere are times when you will think you reached the top of the traffic mountain your blog can achieve. You will be too tired to write more and more pages and think that unless you do, you can't move forward with your blog. But there are ways you can tweak and edit your existing pages to get more traffic, keep the existing visitors and lower the...
Wahlman Predicts Google Chrome OS Phone
June 6, 2011, 8:15 amGoogle loves a lot of things. They love search. They love productivity software. They love being a monopoly. They love buying companies. They love mobile devices. Oh, and of course, they love operating systems. There was a large chunk of time where Google was actually working on the development of three separate operating systems: Android .
Insights Into Why SMB’s Are Using Social Media More
June 6, 2011, 8:14 amAs you know, I write about the SMB space on occasion. Why do I do it? It’s because while big brands and the Internet are important and interesting, life happens at the local level. As a result, the little guys should be important. Plenty is written about but the SMB space is an elusive one to catch regarding the Internet. Even Google is finding...
Google Acquires Social Analytics Company, PostRank
June 6, 2011, 8:10 amGoogle has acquired PostRank, a four-year-old social start-up that measures social media engagement for online sites, stories and authors.
Welcome to the Age of the Customer. Invest accordingly.
June 6, 2011, 8:05 amby Josh Bernoff Do you get the idea that things are really different now? Everyone has a different wake up call. Maybe it was the day you heard Amazon is selling more books on Kindle than on paper . When was the last time you talked to a travel agent? Or maybe you realized the world had changed when you whipped out your iPhone in Home Depot and...
Want to be an SEO copywriter? Here's how to do it
June 6, 2011, 7:30 amWelcome back! Today Heather answers a question from her SEO Copywriting Facebook group : " How do I become an SEO copywriter and get clients?" In a two-part answer to this loaded question, Heather first addresses how to go about learning SEO and direct response copywriting before you start working with clients, and then what to do once you feel...
The battle for the clicks: Google +1, Facebook and Twitter
June 6, 2011, 5:17 amFinally, since last week people in The Netherlands (and the rest of Europe) can add the Google +1 button to their website. Also, Twitter has released their Follow-button, and Bing and Facebook are continuing their partnership. And with all this comes the battle for the clicks. With personalized search results, followers on Twitter, likes on...
Your Online Reputation- Slow to Build, Fast to Ruin
June 6, 2011, 1:10 amYour business's online reputation may be one of the most important things affecting your long term success. The more trust consumers and search engines have in your brand and your company, the better you are going to rank, the more traffic you should see and the higher your conversion rate will be. Building a strong online reputation is no easy...
8 Tips for Blogger Outreach
June 5, 2011, 11:59 pmPosted by robmillard Hi there SEOmoz readers - Im Rob and I work at Distilled as an SEO Consultant. Blogger outreach is a topic Ive spoken about recently at SMX London and I wanted to share some of the tips with you here on the SEOmoz blog. Its worth quickly covering off why I think SEOs should be building relationships through outreach - a...
Facebook Kill Google? Get Outta Here
June 5, 2011, 11:29 pmOnce again, a brave soul has suggested that Facebook could kill Google thanks to its vast treasure trove of user data and its increasing ability to help users find a lot of information they would normally find on Google. Or at least ensure the info finds them. The latest in this parade of provocateur is Ben Elowitz, who founded Blue Nile and then...
Google: Your Teen's New Sex Ed Teacher
June 5, 2011, 7:47 pmThere's been no shortage of controversy about sex ed over the last few decades, and the introduction of the web - along with its many very adult outlets - has certainly contributed to the need for such a conversation. But the web has also taken on another role: that of teacher. Recent studies indicate that most teens turn to search engines (and...
Google Honors Richard Scarry with a Doodle
June 5, 2011, 7:01 pmGoogle Doodles - the fun, date-driven alternative logos located on Google homepage - may have started as a bit of a joke back in 1998. However, they've become a more and more serious element to Google's layout ever since. Beyond recognizing various holidays for the regions where Google operates, the search engine giant has gone out of its way to...
Five Questions for Vivian Rosenthal of GoldRun
June 5, 2011, 6:26 pmFive Questions for Vivian Rosenthal of GoldRun.
Pandia publishes new book on enterprise search solutions
June 5, 2011, 11:58 amYou find it easy to search the web using Google or Bing. But what do you when you want to search your own information: the data found on on your company web site, the intranet, in the document management system, in emails, in house databases and other types of content? We have all experienced how completely useless some web site search engines are...
Find old friends, classmates of ancestors
June 5, 2011, 11:58 amOne of Pandia's most popular resources is the People Finder. Today it has been expanded and is better than ever. Pandia People Finder has search boxes for people, email addresses and public records, so many searches can be done right there. But if you want advanced options or other kinds of people search tools, we have collected curated links to...
Pandia Search Engine News Wrap-up June 5
June 5, 2011, 11:42 amHere are some of the search engine news headlines that caught our eyes this week: Google to drop support for old browsers techradar: Google is abandoning support for IE6 and 7, Safari 3 and Firefox 3.5. Bing, Google and Yahoo Collaborate on a Single Search Language Marketing Pilgrim: Schema is a way of telling all search engines that Supernatural...
Pandia Search Engine Marketing Wrap-up June 5
June 5, 2011, 11:42 amHere are some recent interesting posts and articles about search engine optimization and marketing. Twitter Launches Follow Button: Do You "Like" It? Twitter has announced their new Follow Button. The follow button will allow users logged into Twitter to follow you directly on third-party sites by clicking the button, for users not logged in, you...
ZOMG, NSFW Added to Oxford Dictionary
June 5, 2011, 11:07 amLanguage is always evolving. And nowadays, with the prevalence of internet use, texting, and social networking, it is evolving at an unprecedented pace. Some new words have just been added to the Oxford Dictionaries Online, a related branch of the Oxford English Dictionary, but not exactly the same thing. Basically the ODO concerns itself more...
Big Data Challenges and What Factual Is Doing about Them
June 5, 2011, 9:46 amData has become a very coveted item. There is so much of it, but it is so hard to obtain. It is easier to get now than it ever was before with offerings such as Amazon's Clusters , but it is especially difficult for startups with small budgets. Gil Elbaz , the CEO and founder of Factual , is trying to raise awareness about this issue and is also...
Age of the Customer Video
June 5, 2011, 8:56 amHere it is.
What is Google Offering With Google Offers?
June 5, 2011, 7:10 amThis past week, Google launched its first offers on Google Offers in Portland . It remains to be seen just when Google will expand into other areas, but they already said that San Francisco and New York would be the next places. If you're like me, you don't live in Portland (or even in San Francisco or New York), so you may not have been compelled...
Schema, Scheme or Scam?
June 4, 2011, 6:18 pm"I am just like a robot - following only what I have been told." - Katutu, Google toolbar testimonial As long as end users get their Angry Birds they really don't care how it comes to them. But they should! Right now, an aggregated link to this entry places higher in a search of the title than my own site, which is a Page Rank 5 site (i.e. it has...
Massachusetts Tornadoes Make for Popular YouTube Content
June 4, 2011, 2:11 pmAs previously discussed, 2011 has been the Year of the Tornado, at least in the United States. Massive storms caused cataclysmic damage to Missouri and Alabama in May, complete with a combined death toll that approached 500 people. In both instances, the social media leg of the Internet responded with massive display of well-wishes and prayers, as...
WWDC 2011 Bingo
June 4, 2011, 11:29 amMonday kicks off Apple's much hyped 2011 Worldwide Developers Conference in San Francisco. For a while now, everyone has been speculating as to what will be revealed at the conference. Apple has made it clear that the focus will be on software, quelling rumors of huge news regarding the new iPhone. When Apple initially announced the conference,...
Solving Duplicate Content Issues Arising From Faceted Navigation
June 4, 2011, 9:33 amFaceted navigation can result in duplicate content issues as well as impact crawl and indexation. Here's a review of ways to 'fix' faceted navigation for SEO.
The Rise of Social Relevance
June 4, 2011, 8:53 amSocial media is arguably the most transformative revolution in communication since electricity enabled radio and TV broadcasts. If that sounds dramatic, it should. We've yet to fully grasp the effect of social media on our interactions with each other, businesses and government entities. But with a billion people online and smart phones comprising...
Search For Tomorrow: Linden Lab Upgrades InWorld Search
June 4, 2011, 8:25 amSometimes the news is slow, and sometimes it comes in an avalanche. This past week or so has seen a whole lot of new and interesting things happen in relation to Second Life. Meeroos, a timeline for Mesh, The Great Facebook Avatar Deletion (with a...
Blending Paid Social with Organic Social
June 4, 2011, 7:17 amNow that social media participation has become an integral aspect of the marketing mix, businesses are finding ways to increase the return on their social participation through paid amplification. The impact on SEO alone can make this an attractive place to invest real dollars and Facebook's growing importance for marketing is poised to threaten...
Google Updates and SERP Changes - June 2011
June 4, 2011, 12:25 amWebmasterWorld's monthly look at Google's SERPs changes.
Update on AliExpress
June 3, 2011, 11:28 pmHi everyone. At PayPal, we evaluate our programs and partnerships on a regular basis to improve our service to our users worldwide. Following a routine annual business review, we have decided that PayPal will no longer be a payment option on AliExpress after August 3rd and we want to let our users know about this change .
Crutchfield Chooses PayPal Mobile Express Checkout and Sees Immediate Results
June 3, 2011, 11:28 pmBack in October of last year, we launched Mobile Express Checkout, our two-click mobile payment system that simplifies the mobile experience and increases customer adoption and conversion. Since then, we've seen some big-name brands come on board to offer their mobile customers a faster and more secure way to pay on their phones. Crutchfield...
Cup of Joe: Believe in Yourself and Rock On Everybody!
June 3, 2011, 11:13 pmSince we last chatted, the Niagara Falls uprooted itself and relocated inside my nasal cavity. As a result I have been coughing, blowing, and sneezing my little rear end off. In between being sick and trying to manage my clients, I haven't had time to write a proper editorial this week. So I figured I would have the little guy above stand in for...
What Schema.org Means for SEO and Beyond
June 3, 2011, 6:50 pmAn balanced look at what Schema.org means for SEO, what it does for search, what's changing and why it matters.
The Palin Is Coming, the Palin Is Coming!
June 3, 2011, 4:34 pmby Mike Krumboltz Sarah Palin is a divisive figure. But no matter where you stand with the former Alaska governor's politics, this recent video of her speaking about Paul Revere's historic ride is sure to raise a few eyebrows. In the video, which was taken at Boston's Old North Church, Palin gives a bizarre version of Revere's 1775 ride....
How to Optimize for Google 2011 - Part 3 of 3
June 3, 2011, 3:44 pmIn parts 1 & 2 I have already discussed much of the onsite SEO factors, as well as some off site stuff such as inbound links and algorithmic updates. Here are some factors that are only slightly contributing today, but show a very strong probability of being major aspects tomorrow. If Google rankings are important to you, these are a few items you...
Some Common Reasons for Disapproved Content (Part 1)
June 3, 2011, 2:43 pmDisapproved Content. Two of the most hated words in online advertising. Although you may not be able to avoid disapproved content entirely, the tips in this blog post may enable you to make some improvements in your online content that you hadnt considered. For example: Relevance One of the most common reasons for disapproved content is a lack of...
Introducing: The Periodic Table Of SEO Ranking Factors
June 3, 2011, 2:18 pmTo help clear away some of the mystery and fear for those new to SEO, and provide a 'reset'for those who are experienced, Search Engine Land created 'The Periodic Table Of SEO Ranking Factors.'
Facebook, Twitter Banned on French TV
June 3, 2011, 2:18 pmYou thought some the rules lording over communication here in the States were infuriatingly pedantic, get a load of this: France's broadcasting regulation organization, the CSA, has banned the casual use of the words "Facebook" and "Twitter" on the air. The just issued decree cites an article from another decree issued in 1992. Paris-based writer...
Duke Nukem Forever Trailer Pulled From YouTube?
June 3, 2011, 2:03 pmNudity is apparently the in thing over at YouTube " provided you can get the video to stay up for any length of time. After last night's Playboy debacle, another highly-anticipated title found itself on the YouTube cutting floor, thanks to violations of YouTube's nudity clause. No, I'm not talking about anything related to the adult entertainment...
Recent Gmail Attack Reportedly Targeted White House Employees
June 3, 2011, 2:03 pmWhite House workers were reportedly targeted in recent attacks against Google's Gmail service, said to come from hackers in China. The White House has not indicated who exactly was targeted, but has said that there were no official messages compromised. A report from Devlin Barrett and Siobhan Gorman at the Wall Street Journal says: The hackers...
How to Market to Women Over 40
June 3, 2011, 1:53 pmYahoo! and Digitas Health unveiled their new joint study, "Health Styles of the 40-Everything Woman," on Wednesday morning in New York City.
Google Acquires PostRank, a Social Measurement Firm
June 3, 2011, 1:43 pmGoogle has acquired PostRank, a service that helps users find, read, and measure online social engagement with news and articles. The amount has not been disclosed. The company offers data services (APIs that enable real-time content and engagement for media monitoring,analysis, and aggregation), analytics, consumer-oriented tools, an da service...
With E3 Looming, Xbox 360 Looks Strong
June 3, 2011, 1:28 pmThe E3 2011 gaming conference kicks off next week. As we head into the show it's undeniable that in the battle of the big two, it's a good time for Microsoft and dark days at Sony. While Sony has taken hit after hit, most importantly but not limited to their PlayStation Network, Microsoft just continues to grow the popularity of the Xbox360 and...
Bing, Google and Yahoo Collaborate on a Single Search Language
June 3, 2011, 1:12 pmIf you think about it, search engines are pretty smart. They can look at a block of text on your website and make a decision about whether you're discussing the Stanley Cup playoffs or your grandmother's chili. But as smart as they are, they can't always pick up on the nuisances of a page and that's where Schema.org comes in. Google, Bing and...
All Apologies: Is Twitter the Modern Day Chalkboard?
June 3, 2011, 12:57 pmRemember when you used to get in trouble in school as a youngster? Remember having to write out a "I will not do _ again" apology on the blackboard repetitively as punishment for your shenanigans? In case you're aren't sure about what I'm referring to, think of the the introduction to The Simpsons television show as it famously makes use of this...
Ad Vision: Peter DeLuca, VP of Advertising at T-Mobile - Cannes Lions 2011
June 3, 2011, 12:07 pmWelcome to the 19th video in our Ad Vision series of interviews leading up to Cannes Lions 2011! Peter DeLuca, Vice President of Advertising at T-Mobile speaks with Microsoft Advertisings Kaila Lightner, on the role of mobile advertising in T-Mobiles marketing mix and progression around customer engagement. Mobile users are some of the most...
Google's Abandonment Spree: Managers, Products, and More
June 3, 2011, 11:37 amLast year Yahoo announced that it would be going through a clean-out process for its various services. As a struggling company that desperately needed to adjust the focus of its efforts, Yahoo's trend toward abandoning product and service lines made a lot of sense. However, after Larry Page re-took the CEO position at Google, Google .
Groupon IPO Legitimizes the Daily Deals Marketplace
June 3, 2011, 11:28 amGroupon made big news this week, when it filed for its much-anticipated IPO. CEO Andrew Mason has expressed disdain for some of his competitors – the ones he considers to be clones. “I was a music major, and with music, we call that plagiarism. But in business it’s called competition,” he was quoted as saying at the D9 conference...
Application Downloads Continue to Rise
June 3, 2011, 11:27 amHave you built a mobile app to promote your business yet? If not, add that to the To Do list for June, because according to the latest MilennialMedia S.M.A.R.T. report, application downloads are still on the rise.
Application downloads popped up 26% month-over-month with entertainment, retail and travel being the major users. Mobile Social Media...
Five Questions for Nathan Martin of Deeplocal
June 3, 2011, 11:11 amYahoo! PROVOKE Summit speaker talks about creativity through "deviance.
Prosodic Predicts How Your Social Campaign Will Perform, Says CEO
June 3, 2011, 11:06 amWe all know that there is a lot of noise in social media. This noise is not only a result of more social media adoption by brands, but it is also a result of bad content. Unfortunately, noise impacts both consumers and brands. Do you believe that brands are pushing too much noisy content? Let us know. Although there are many tools and tactics for...
The Dark Knight Rises Viral Campaign Heats Up
June 3, 2011, 11:06 amMovie marketing strategy is being based more and more on viral content these days. One of the best examples of this is with Christopher Nolan's revamp of the Batman series. Some new videos have surfaced that may give us a brief look into the upcoming third installment, The Dark Knight Rises . The Dark Knight was a landmark in viral marketing....
Google Apps Could Soon Not Work In Your Browser
June 3, 2011, 10:56 amIn a quiet announcement on their Docs blog, Google said they would not be supporting Firefox 3.5, Internet Explorer 7, and Safari 3 or older browsers as of August 1. They warn "in these older browsers you may have trouble using certain featur.
How to Get All the Clients and Customers You Can Handle
June 3, 2011, 10:36 amIt's probably safe to say that, on any given Monday, you'd rather have a few teeth pulled than make 50 cold prospecting calls. Maybe you get a little sick thinking about all that money you've been flushing down the toilet in un-trackable promotional campaigns. Let me introduce you to Michael Port. He's the best-selling author of a book called Book...
Sharing Netflix Password Could Make Jailhouse Rock
June 3, 2011, 10:11 amIf you live in the state of Tennessee sharing your password to your music or movie access accounts could land you in jail after July 1. Tennessee governor Bill Haslam passed a bill making music and movie sharing illegal and to stop hackers from se.
Google Drops 11 APIs, Halts Development on 7 More
June 3, 2011, 9:50 amIn the Zen belief, there's a lot of weight put on the concept of decreasing the number of projects or amount of property you have to worry about so you can increase your focus on what's really important. In that way, Google is being a very Zen company. For the last two months Google has .
Dunkin Donuts Launches Twitter Contest for National Donut Day
June 3, 2011, 9:50 amAlthough you may have known that today is National Donut Day, you may not know that the national holiday honoring our sugared, doughy morning pals has a history. Instead of being what you may think - a "holiday" started by businesses in order to promote a product - National Donut Day has been around since 1938. It actually began as program started...
comScore Reports April 2011 U.S. Mobile Subscriber Market Share
June 3, 2011, 9:50 amcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending April 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset...
GoDaddy CEO Links to More Footage From Controversial Elephant Killing
June 3, 2011, 9:50 amEvery time we think GoDaddy has tried to put to rest the controversy over CEO Bob Parsons killing an elephant , Parsons brings it back up. This time he has tweeted a link to a a cover story for NRA digital magazine America's 1st Freedom, which reports in line with Parsons' own defense for his actions. Clearly there are people standing up for both...
OMS Minneapolis & A Killer Social SEO Strategy
June 3, 2011, 9:35 amI have great news this Friday morning, not only is Online Marketing Summit coming to Minneapolis next week June 6-8, offering a range of training and presentations from brands and expert consultants, but TopRank Online Marketing is giving away TWO free passes! OMS Minneapolis is focused on practical advice for marketing practitioners with a...
Find Numerical and Statistical Data with Zanran (Search Start-up)
June 3, 2011, 9:15 amZanran is an interesting search start-up that both indexes and maps the numerical content-finding 'semi-structured' (as they put it) data on the web. Such data could be a graph in a PDF report, a table in an Excel spreadsheet, or a bar chart shown as an image on an HTML page. Currently, the search engine extracts tables and images from HTML, PDF...
2011 Local SEO Best Practices for Ranking in Google Places
June 3, 2011, 8:48 amDavid Mihms 2011 version of local SEO best practices has launched today! Absolutely fantastic information on all things local!
Jack Kevorkian Dead, Commentary Pours Into Twitter
June 3, 2011, 8:45 amThe Detroit Free Press is reporting that Dr. Jack Kevorkian died this morning as the result of a blood clot, while hospitalized with kidney and heart problems. He was 83 years old. Joe Swickard at the publication writes: His attorney, Mayer Morganroth, said it appears Kevorkian suffered a pulmonary thrombosis when a blood clot from his leg broke...
7-Eleven Taps Foursquare For Space Flight Promotion
June 3, 2011, 8:30 amYou thought checking-in on Foursquare could only get you half off your morning latte or a free appetizer? 7-Eleven is upping the location services ante by offering a space flight as a grand prize in their latest promotion . That's right, the international chain of convenience stores has just announced a partnership with Space Adventures and the...
Google eBook Store Reaches 2.5M Downloads in 6 Months
June 3, 2011, 8:30 amThe vast majority of us in America take great pride in our books. A bookshelf is a display of our interests, beliefs, passions, and studies. But our physical is also becoming one additional thing: empty. For those who live on the cutting edge of technology, "real" books are the pricey and unnecessary alternative to eBooks, .
Official Google Webmaster Central Blog Feed Hacked, Busted, or Just Strange?
June 3, 2011, 8:15 amWho wants to provide an explanation as to what just happened in my Google Reader this morning? I subscribe to the Official Google Webmaster Central Blog's RSS feed to keep up-to-date with the 2-3 posts the team publish each week. Except this morning, the feed looked like this: What the fudge? OK, maybe I'm seeing things. Maybe this is not actually...
Blended Local Search vs Pure Local Search: Why Google Shows One Result over Another
June 3, 2011, 8:12 amThis addendum to the 2011 Local Search Ranking Factors delves into the differences between the two types of search results.
Thanks To All of Our Great Advertisers and Sponsors
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Google +1 Increases CTR in Organic SERPs, Ranking Boost Likely [Study]
June 3, 2011, 7:50 amDutch company, SEO Effect, have put out a whitepaper detailing their experiment in using Google +1 to augment their search rankings.
Collaborating with over 70 plusone account holders, Keesjan Deelstra and Gerard Klein set out to find out what t...
Google, Bing and Yahoo Sitting in a Tree, S-C-H-E-M-I-N-G
June 3, 2011, 7:49 amIn a joint move, Google, Bing and Yahoo! have announced they will work together in a combined effort to create standardized tags to better search and index structured markup data on Web pages. Markup data allows site owners to tag various attribut.
Google "Not Betting the Farm" on Self-Driving Cars
June 3, 2011, 7:44 amGoogle co-founder and CEO Larry Page spoke to investors, and aimed to set their minds at ease with regards to the company's spending habits. The company's stock has not been doing so great since Page took over as CEO, with investors worrying that Google is spending too much on things that might not pay off. According to Mercury News , Google's...
Google “Not Betting the Farm” on Self-Driving Cars
June 3, 2011, 7:39 amGoogle co-founder and CEO Larry Page spoke to investors, and aimed to set their minds at ease with regards to the company’s spending habits.
The company’s stock has not been doing so great since Page took over as CEO, with investors worrying that Google is spending too much on things that might not pay off. According to Mercury News,...
Groupon Numbers Should Cause One to Pause
June 3, 2011, 7:24 amI am not trying to rain on anyone's IPO parade. What the people at Groupon have done is pretty amazing. But just because there are big revenue numbers associated with the company, it's important to see if the thing is profitable. As of yesterday's IPO filing, it is not. This chart from SAI tells the story. And remember when Groupon raised $950...
Google Offers and Payments: It's all about Search
June 3, 2011, 6:29 amIf you've been awake for any of the past 48 hours, you probably heard about Google's new Offers product. And you've likely read at least one headline that included the words "Groupon Killer". Most of this coverage has.
Bing Google and Yahoo Unite On schema.org Microformats For Search Engines
June 3, 2011, 6:15 amIt looks like they are moving their data "micro-format" markup to a standard that is supported by the big three search engines.Hopefully this means that any website can implement these and get the benefits of the enhanced display with any search engine.
Create Content by Choosing a Specific Audience
June 3, 2011, 5:43 amContent marketing is an essential part of SEO. Content marketing can help a brand or business establish themselves as an authority in their field, build a strong online reputation, increase brand recognition, connect with consumers, increase online presence and more. If your company isn't producing content in some form"blogs, articles, videos,...
Analyzing Google's Panda Results Three Months On
June 3, 2011, 4:40 amWebmasterWorld Members analyze Google's Panda three months on from its introduction.
Schema.org - A New Approach to Structured Data for SEO
June 3, 2011, 4:02 amPosted by richardbaxterseo Just every now and again, search engines love to throw our merry band of SEO types the occasional curveball and keep us on our toes with new toys and updates. Yesterday was one such day for the world of structured data in web page design. Whats structured data? Unless youve been living under a rock for the past two years,
Create Engaging Content by Choosing a Specific Audience
June 3, 2011, 1:16 amContent marketing is an essential part of SEO. Content marketing can help a brand or business establish themselves as an authority in their field, build a strong online reputation, increase brand recognition, connect with consumers, increase online presence and more. If your company isn't producing content in some form"blogs, articles, videos,...
Google Offers and Payments: It’s all about Search
June 3, 2011, 1:00 amIf you’ve been awake for any of the past 48 hours, you probably heard about Google’s new Offers product. And you’ve likely read at least one headline that included the words “Groupon Killer”. Most of this coverage has missed the point.
Offers co...
Groupon Files For IPO
June 3, 2011, 12:59 amGroupon filed on Thursday to raise as much as $750 million in an initial public offering, revealing a short history filled with skyrocketing sales and steep losses.The highly anticipated filing offers the first public look at the finances of one of the tech scene's hottest startups. Founded in 2008, the Chicago company had revenue of $713 million...
Project Management Tips for Marketing Teams - Whiteboard Friday
June 3, 2011, 12:25 amPosted by Aaron Wheeler Time management is one of the toughest parts of any job, but in web marketing, it's impossible to do your job if you can't manage your projects. Since web marketers are wearers of many hats , it's helpful to collaborate, regroup, and organize often enough to keep on top of things. In this week's Whiteboard Friday, Tom...
Gilt-free: Samsung Chromebooks Sell Out at Insider Site
June 2, 2011, 11:35 pmGoogle officials said at Google I/O that Chrome Operating System notebooks from Samsung and Acer would be available June 15 online from Amazon.com and Best Buy. That's still the case, but Google said it came in possession of a limited number of Samsung Series 5 Chromebooks , which I got to play with at a Samsung party in San Fran last month. The...
Introducing Yahoo! Scene
June 2, 2011, 8:23 pmA whole new approach to Internet Week New York 2011.
How to Combine Creativity and Data to Create Winning Campaigns
June 2, 2011, 8:08 pmYahoo!'s Seth Dellaire offers three strategies on MediaPost.
Online Travel Audience in India Jumps 32 Percent in Past Year
June 2, 2011, 7:22 pmcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of the online travel industry in India based on data from its comScore Media Metrix service. The study found that the number of visitors to Travel sites increased 32 percent in the past year to 18.5 million visitors as more Indians turned to the web for...
Advertisement of the Week: Friskies iPad Games for Cats
June 2, 2011, 6:47 pmAn online bonding experience for cats, owners and Friskies, too.
Practical steps towards a greener, energy-efficient cloud
June 2, 2011, 5:42 pm(Cross-posted from the European Public Policy Blog ) Data centers are very important to us"they're critical to the cloud services we deliver. Over the last 12 years, we've put a lot of effort into minimizing the amount of energy, water and other resources we use"because it makes financial sense, and because it's good for the environment too. That...
New SEOmoz Pricing Plans + More Keywords for Everyone!
June 2, 2011, 5:01 pmPosted by adamf More than six months have passed since we last updated our plans and pricing with the launch of our web app last summer. In that time, we have gotten a ton of great feedback, brilliant suggestions, and more specifically, pleas for a better price point between $99 and $499 (with more campaigns). We gave this a lot of thought,...
IL Affiliate Tax Being Challenged As CA Pass it
June 2, 2011, 4:36 pmThe Performance Marketing Association challenged the constitutionality of the Illinois law taxing products sold by affiliate marketers residing in the state, filing a lawsuit claiming it violates federal law; as the California State Assembly passe.
Amazon Local Launches for Daily Deals
June 2, 2011, 4:31 pmClearly the daily deals space is on fire. That was true even before Groupon filed for its IPO today. Now the web's largest retailer has something called Amazon Local , which is featuring deals from LivingSocial, the Groupon competitor that Amazon has invested in. @AmazonLocal AmazonLocal #AmazonLocal , our new daily deals service, just launched in...
Bachelorette Spoilers From Reality Steve
June 2, 2011, 4:16 pmIf you want the inside scoop on everything about ABC's hit reality shows The Bachelor and the Bachelorette, Reality Steve is the man to tell you. His blog RealitySteve.com has been dishing out behind the scenes info and spoilers about the dating show for years. He says that he is just a guy who likes TV and likes the write about TV. Although he...
Groupon FIles for IPO at $750 Million
June 2, 2011, 3:45 pmGroupon has filed for a much anticipated IPO, aiming to raise up to $750 million. Last year, the company famously turned down a $6 billion offer from Google. Now it faces growing competition from all sides (including from Google). Groupon's revenue for Q1 was $644.7 million. In April, the company acquired Pelago, makers of the Whrrl check-in app....
Google Maps' iFit Aims to Make Workouts Funner
June 2, 2011, 3:30 pmIf you're like me, you absolutely mean to work out about a hundred times more often than you actually get around to working out. Part of the reason may be that you don't have access to the right facilities, or that you don't have the time in your day, or that legitimate higher priorities come up. However, as often as not it seems that the real...
Groupon IPO Is Finally A Go
June 2, 2011, 3:10 pmFinally Groupon has announced its IPO. We could talk all day long about what this means but I think it might be best to just read the letter that CEO Andrew Mason wrote to future stockholders. It went something like this. Buckle up, apparently Andrew likes to write.
Dear Potential Stockholders,
On the day of this writing, Groupon’s over...
comScore to Speak at the 6th Annual Needham Internet
June 2, 2011, 3:10 pmcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Dr. Magid Abraham, President and Chief Executive Officer, will be delivering the keynote address on "The State of the Internet,
Google, Bing, and Yahoo Work Together on Search
June 2, 2011, 3:10 pmBing, Google and Yahoo have teamed up to announce schema.org, an initiative to support a common set of schemas for structured data markup on web pages. A representative for Bing tells WebProNews, "Over the past two years, Bing has worked to improve the search experience to better reflect both the evolving Web and changing consumer habits." " While...
SEO Moves at Australian Internet Conference
June 2, 2011, 2:57 pmWe’re heading down under! Our Asia Pacific Director and long time colleague, Phil Leahy, hosts a dynamic Australian internet conference for small to midsize online sellers every year, now in its 5th year. We’re finally going to make it out there this year, and thrilled to be participating. John will be presenting an internet marketing...
Google, Bing, and Yahoo! Unroll Markup Project
June 2, 2011, 2:55 pmYou know how dogs and cats really don't get along? Do you know who's even worse than cats and dogs? Bing and Google. There are times when I'm pretty sure one or the other is literally trying to bite the other's head off. Take, for example, the forceful statements from Google which stated that Bing was cheating by stealing Google results, or...
Playboy's Nudity Allowed On YouTube
June 2, 2011, 2:40 pmYouTube consistently takes down content that it deems inappropriate for various reasons. They outline specific guidelines in their Terms of Service that give them the right to remove content at their sole discretion. They also have a Community Guidelines page that gives tips about certain types of content and explains whether or not it qualifies...
Twitter Buys AdGrok Team To Work on Monetization
June 2, 2011, 2:40 pmTwitter is making a serious bid to compete in the online ad space, this time buying up a small company called AdGrok whose tagline is "we make internet marketing simple." Actually, their interface was designed to make Google's AdWords simple and if they did that, then it's no wonder Twitter wanted to scoop them up. The AdGrok system included a...
Facebook Alleges More Criminal Behavior From Ceglia
June 2, 2011, 2:40 pmA filing has been submitted to a U.S. District Court in Buffalo New York, signed by Facebook CEO Mark Zuckerberg, indicating that he did not sign the contract presented by Paul Ceglia, who says he is entitled to a big chunk of Facebook. The filing is actually a "Declaration of Mark Elliot Zuckerberg in Support of Defendants' Motion for Expedited...
Playboy’s Nudity Allowed On YouTube [UPDATE]
June 2, 2011, 2:26 pmUPDATE: Well that was quick.
Within 5-10 minutes of this article being posted, the videos in question have been taken down by YouTube:
Here’s another (grainy) screencap from one of the videos, entitled “Slam Dunk.”
Original Article:
YouTube consistently takes down content that it deems inappropriate for various reasons. They...
Phishing Attempt Targets Google Accounts of U.S. Officials
June 2, 2011, 2:25 pm"Phishing" is a part of the 21st-century web. As anyone who's used Facebook can testify, users plainly can and do fall for fake links, sites, or applications that then take over all or a portion of their account. When it comes to a normal email account or Facebook profile, phishing serves primarily as an annoyance; users may temporarily lose...
Spotlight on: PayPal X Developer, Kickstarter
June 2, 2011, 2:10 pmAs I was driving into work this morning, I was excited to hear an NPR segment on PayPal X developer, Kickstarter.com. Kickstarter helps artists, musicians and filmmakers fund their projects by getting many people to make small donations. Congrats to Kickstarter for a great hit that will hopefully serve to generate awareness for non-traditional...
Update on Tornado and Flood Relief Efforts via PayPal
June 2, 2011, 2:10 pmHello Everyone, this is Glenn Lim. One of my responsibilities here at PayPal is to ensure our nonprofit group is ready to help those in need around the world. In the past month, communities across the US have been dramatically affected by "once in a generation" floods and tornadoes. Hundreds are dead or missing, thousands .
News Corp. Will Know in 2 Weeks If It's Going to Sell MySpace
June 2, 2011, 1:54 pmAt the All Things Digital D9 conference, Jonathan Miller, Head of News Corp.'s digital media group, reportedly said that "in two weeks, we'll know something," with regards to a MySpace sale. The News Corp. business group that MySpace is a part of lost $165 million in the third quarter (compared to a loss of $150 million in the same period the year...
Amazon Gets in on the Local Game
June 2, 2011, 1:39 pmIt was inevitable really, Amazon, who pioneered many of the currents trends in online retailing is now a follower. Introducing AmazonLocal! Likely coming soon to a city near you, but right now, only from Boise. Now, I've got nothing against the folks of, what I'm sure, is a lovely city in Idaho, but really? According to TNW, Amazon chose the city...
News Corp. Will Know in 2 Weeks If It’s Going to Sell MySpace
June 2, 2011, 1:36 pmAt the All Things Digital D9 conference, Jonathan Miller, Head of News Corp.’s digital media group, reportedly said that “in two weeks, we’ll know something,” with regards to a MySpace sale.
The News Corp. business group that MySpace is a part of lost $165 million in the third quarter (compared to a loss of $150 million in...
Google Plus One for Websites - Available Now
June 2, 2011, 1:34 pmWell, its official. You can now add the Google Plus One button onto your website. Back in March after rolling out the Plus one into Google Search Results, it was much anticipated that the functionality to add the same button directly onto your site would be added - and now it has. Why should you pay any attention to this? If they have not already...
How Mobile Is Changing the Keyword Game
June 2, 2011, 12:18 pmSaying "today's world is more mobile than that of yesterday" can go unsaid; it's stated quite plainly by the thirty people you passed this morning who weren't aware of your existence because they were playing with their smartphone or tablet. It's not as though these hyper-intelligent new devices are only good for creating a bubble .
Introducing schema.org: A Collaboration on Structured Data
June 2, 2011, 12:18 pmToday we're announcing schema.org , a new initiative from Yahoo!, Bing, and Google, to create and support a common set of schemas for structured data markup on web pages. With schema.org, webmasters and developers can learn about structured data and improve how their sites appear in search results on Bing, Google, and Yahoo!. Information and tips...
Introducing Schema.org: Bing, Google and Yahoo Unite to Build the Web of Objects
June 2, 2011, 12:13 pmWeve been talking for a while about the need to rethink the search experience to better reflect both the changing web and advancing user habits. One of the biggest challenges and opportunities we see is to literally create a high-definition proxy of the physical world inside of Bing. In other words,
Introducing schema.org: Search engines come together for a richer web
June 2, 2011, 12:08 pmToday we’re announcing schema.org, a new initiative from Google, Bing and Yahoo! to create and support a common set of schemas for structured data markup on web pages. Schema.org aims to be a one stop resource for webmasters looking to add markup to their pages to help search engines better understand their websites.
The State of Twitter Photo Sharing
June 2, 2011, 12:03 pmThe big news hit yesterday that Twitter will be rolling out its own native image service , powered by PhotoBucket. Users will be able to upload photos and attach them directly to tweets without using one of the many third-party applications that have performed this service for some time now. Twitter is all about a formal and uniform experience....
Ad Vision: Allison Arden, VP and Publisher for Advertising Age - Cannes Lions 2011
June 2, 2011, 11:43 amWelcome to the 18th video in our Ad Vision series of interviews leading up to Cannes Lions 2011! Allison Arden, VP and Publisher for Advertising Age brings us to the forefront of where digital is taking us, connecting with people beyond the basics, balancing digital and traditional advertising, and the tells us the source of her creative...
Optimizing Page Content for SEO - Video Lesson
June 2, 2011, 11:38 amStep 1 in the Brick Marketing SEO process is to conduct on-site optimization. I believe this should be the first step in any SEO campaign because the best link building strategy in the world doesn't mean anything if your site fails to match up with user expectations and convert. One of biggest components of on-site SEO is optimizing the content to...
Visit Marketing Pilgrim's Internet Marketing Job Board Today!
June 2, 2011, 11:13 amWhenever we update you on some of the latest job listings I can't help but recognize just how blessed this whole sector of business is considering our current lackluster economic state of affairs. While other industries continue to feel the pain of the economic conditions the online space offers opportunity that is unparalleled in business today....
Google +1 Button: 31 Things You Should Know
June 2, 2011, 11:13 amAs you may know, the Google +1 button has become available for webmasters, site owners and publishers to include on their content, and many rushed right in to do just that. Why not? It impacts your site's visibility in search, and with the continuously changing Google algorithm, anything to help in that department is welcome to most sites. Have...
Social Analytics: Recording +1 and Twitter button usage in Google Analytics
June 2, 2011, 11:12 amIn the last two days, two giants of the web have released new embeddable features for websites. Google +1The first is Google +1, a feature to let users share pages they like. You can read Google’s information about +1 for users, and their info for webmasters about how to add the button to your pages. Personally, I think this is a...
Directski.com goes Google
June 2, 2011, 11:08 amPosted by Ronan Hughes, CTO at Directski.com Editor's Note: Next up, we'd like to welcome Ronan Hughes, Chief Technical Officer at Directski.com , a web based travel company based in Dublin. Directski.com migrated to Google Apps six months ago with the help of Google Apps Authorized Reseller, Baker Security & Networks . Learn more about other...
Netflix Password Sharing A No-No in Tennessee
June 2, 2011, 11:02 amRecently, I let my mother “borrow” my Netflix login information so she could watch the new Sherlock Holmes series on Netflix Instant, a seemingly innocuous act. To me, it’s no different than renting the disc and inviting friends and family over to watch it as well. In Tennessee, however, apparently I would be considered a...
Visit Marketing Pilgrim’s Internet Marketing Job Board Today!
June 2, 2011, 11:00 amWhenever we update you on some of the latest job listings I can’t help but recognize just how blessed this whole sector of business is considering our current lackluster economic state of affairs. While other industries continue to feel the pain of the economic conditions the online space offers opportunity that is unparalleled in business...
iPad 2 Worth a Kidney to Chinese Teen
June 2, 2011, 10:58 amDon't get me wrong, I love gadgets. Also, don't misunderstand me - I would gladly part with a kidney in the right circumstance. Say my mother or someone else I loved needed one, I would give it up in a second. You only need one, right? Or maybe even for the right price on the black market' But for three grand? I don't think so. That's exactly what...
Microsoft Mango - Enough to Boost Windows Phone Efforts?
June 2, 2011, 10:58 amMicrosoft knows that it is behind in the mobile sector but is not giving up. The company recently announced the latest version of its mobile operating system nicknamed "Mango." Windows Phone 7.1 is said to include "hundreds of new features," an aspect that has been widely pushed by Microsoft itself . The big question is - are these new features...
Microsoft Mango – Enough to Boost Windows Phone Efforts?
June 2, 2011, 10:42 amMicrosoft knows that it is behind in the mobile sector but is not giving up. The company recently announced the latest version of its mobile operating system nicknamed “Mango.” Windows Phone 7.1 is said to include “hundreds of new features,” an aspect that has been widely pushed by Microsoft itself.
The big question is...
An Optimizer’s Guide To Facebook Ads Performance Reports
June 2, 2011, 10:08 amFacebook Ads, “Advertising Performance Reports” are the primary analytics marketers use to optimize FB Ads campaigns and create reports. Over the last few weeks, and through the May 25th UI update, our aimClear team thoroughly researched available optimization metrics, what they mean, where they appear, and at what access points they are...
Econsultancy SEO Best Practice Guide for 2011
June 2, 2011, 9:47 amGuides about internet marketing tactics like Search Engine Optimization can be very useful tools; not only for practitioners to gain insight into what's working and what's not, but also for the agency/client side people working on the business side of things to understand where a particular tactic fits within an overall online marketing program....
Windows 8: All About The Touch
June 2, 2011, 9:42 amYes, operating system completists, Microsoft is ramping up for the next generation of their operating system, lovingly known as Windows 8. After the success of Windows 7 " that is, it wasn't Vista " it's almost safe to say the ire that usually followed a Microsoft operating system has largely died down. In fact, people are almost positive when it...
PlayStation Store Back Online, Welcome Back Package Not Yet Live
June 2, 2011, 9:22 amIt looks as though the PlayStation Network is finally up and running at full capacity today, as Sony has announced via the PlayStation blog that the PlayStation Store is now available. On Tuesday, Sony promised that the PSN would be fully restored by the end of the week. Yesterday, the PSN was down for a bit for the massive update that unveiled...
David Ogilvy's "Secret Weapon" of Online Marketing, Selling, and Business Success
June 2, 2011, 9:22 amAlmost forty years ago, storied ad man David Ogilvy sat down in an office somewhere in India and recorded a little film confessing the " as he put it " "secret weapon" of the advertising world. It was a hot day, so he took off his jacket, exposing his infamous red suspenders. Ogilvy spoke simply and directly to his audience on the other side of...
Facebook Marketing: No Search Intent? No Problem
June 2, 2011, 9:22 amI was surprised to see an SEO expert recently post one about how Facebook's lack of search intent (a la Google keywords) is why it isn't profitable. I wouldn't be surprised about this if it were 2009 or 2010. But now that businesses have made profits with Facebook , a comment like that means that the SEO guy is either uninformed, or so vested in...
Blog Posts to Read for June 2, 2011
June 2, 2011, 9:12 amBelow you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Social Media Profiles: Keywords, Company Names, and Humans This post is about the importance of human connection and emotion in...
Google Integrates "People Widget" with Gmail
June 2, 2011, 9:07 amAs a citizen of the internet, it's a safe bet that you're using an email address from at least one of three free webmail services: Hotmail, Yahoo, or Gmail. In fact, Hotmail has a total user population larger than the population of the United States - 364 million users, to be precise. Meanwhile, Gmail is struggling .
Google Simplifies Site Search Ownership Transfers
June 2, 2011, 9:07 amGoogle has made it easier for Google Site Search users to transfer ownership to different users, after numerous requests to do so. Software engineer Yong Zhu explains on the Google Custom Search blog: For instance, you may have created, developed and customized your website's search experience under your Google account, but want the long-term...
Hidden App Helps Man Retrieve Stolen MacBook
June 2, 2011, 8:52 amThe folks over at Hidden must be pretty excited right about now. The Watford, England based company has become the focal point of a story out of Oakland, California about a guy who successfully retrieved his stolen MacBook by using their tracking software. On March 21st, Joshua Kaufman's MacBook was stolen from his apartment. He reported the crime...
Dell Responds To Poor Customer Service Bomb
June 2, 2011, 8:36 amHow can you not love the viral power of the Internet? Besides all the silly memes, troll faces, LOL Cats and weird videos, said power is also responsible for creating ripple effects throughout whatever industry is being targeted. Just ask Dell, who, after the much-discussed blog post by an apparent corporate adviser named Bill,
New Google Scribe Expands Autocomplete and More
June 2, 2011, 8:21 amGoogle Scribe, a Google Lab designed to take your writing capabilities to the next level, has released a new version that expands on numerous core features and adds several additional options. Most prominently, this new version has expanded into several languages, added a "multiple suggestions" option, created "as-you-go" fixes, and added...
Shifting From SEO To SFO (Search Female Optimization) In Your Email Marketing
June 2, 2011, 8:21 amA recent study by Bovitz Research Group in conjunction with AOL identified the factors which influence female users in their reading and sharing of online content. Many of the findings may surprise some SEO-centric marketers as in the midst of the social media revolution, the study proves that email remains the undisputed number one sharing method...
Groupon CEO Thinks Clones Are Like Plagiarism, Makes Fun of Google
June 2, 2011, 8:06 amGroupon CEO Andrew Mason spoke in an on-stage interview with Kara Swisher at the All Things Digital D9 conference, where he had some interesting thing to say about the booming daily deals industry. It's no secret that Groupon-like services have been coming out of the woodwork, and plenty of questions about the company's future remain. The main one...
Windows 8 Preview
June 2, 2011, 7:34 amAlthough the new user interface is designed and optimized for touch, it works equally well with a mouse and keyboard. Our approach means no compromises, you get to use whatever kind of device you prefer, with peripherals you choose, to run the apps you love. This is sure to inspire a new generation of hardware and software development, improving...
Gifting Online & Offline: A Seasonal Analysis, Part 1
June 2, 2011, 6:35 amThe next time you're shopping online and moving toward checkout, pause and think about the gift wrapping option. Your gift recipient gets a nice little package, but the retailer or manufacturer gets a nice little gift as well. These folks ca.
Pew Study Shows Who Uses Twitter
June 2, 2011, 6:30 amOur favorite research source, the Pew Internet and American Life Project, has completed a study looking at just who uses Twitter. The chart below summarizes the findings. Of note to marketers should be the popularity and increasing use of Twitter among African-Americans and Hispanics. In addition, the use among 25-44 year olds has increased which...
Rapportive: Robust Social Profiles in your Gmail
June 2, 2011, 5:25 amWhen working online, time-saving and efficiency are key. Rather than searching for information scattered around the web, you can save time with Rapportive. I've never really found much benefit to the AdWords ads that show up in Gmail. From .
Trading online spontaneity for greater productivity... Or are we? What are consumers actually doing online?
June 2, 2011, 5:15 amMost of what we do online is now planned! Well 72 to 90 per cent of it anyway - according to the recent 'Living with the Internet' study - launched by Microsoft Advertising, MEC and Mindshare. The study which looks at 11 markets around the globe, including Japan, China and India, was launched to (1) provide insights into consumer's web behaviour...
New York more popular than Australia for flight searches
June 2, 2011, 3:44 amEver since we started looking at the most popular destinations by flight searches back in July 2010, New York has consistently been the number one place that UK Internet users want to visit. However, since the inception of the top 50 destinations list, 'flights to australia' has always been the single biggest flight-related search term every...
Social Content Seeding for SEO
June 2, 2011, 3:00 amSocial media budgets often takes a backseat to search. After all, it’s easier to measure the ROI of search, so marketers see it as a safer bet.
First, it’s easier to tie SEO and PPC directly to sales than, say, tweets or Facebook lik...
Google & Bing Social Search Brand Strategies
June 2, 2011, 2:00 amIt’s important to examine how Google and Bing's social efforts may affect your brand. How do social signals, referral traffic, and conversions contribute to social search? What improvements can be made to take advantage? Let’s examine....
Major Issues within the SEO Industry
June 2, 2011, 1:17 amThe SEO industry may have one of the most negative reputations of any marketing -related field. Oftentimes the only reason SEO is being talked about in major news outlets is if a major company has been busted for practicing black hat SEO"like the J.C. Penney link building scam that made national headlines and resulted in the retailer's free-fall...
Google Rolls Out +1 Button For Websites
June 2, 2011, 1:16 am...we're releasing +1 buttons to the whole web. As a result, you might start seeing +1 appear on sites large and small across the Internet.
Twitter Rolls Out New Search
June 2, 2011, 1:15 amToday we're starting to roll out a completely new version of Twitter search. Not only will it deliver more relevant Tweets when you search for something or click on a trending topic, but it will also show you related photos and videos, right there on the results page. It's never been easier to get a sense of what's happening right now, wherever...
Google Thwarts Gmail Phishing Campaign
June 2, 2011, 1:14 amGoogle detected and has disrupted this campaign to take users' passwords and monitor their emails. We have notified victims and secured their accounts. In addition, we have notified relevant government authorities.
And The Winning City for #MozCation Is...
June 2, 2011, 1:12 amPosted by jennita Come on now, you didn't think I'd spill beans just like that did you? Before I give you the goods, let me refresh your memory in case this is the first time you're hearing about MozCation . A few weeks ago, we asked people to create some sort of unique content and tell us why we should have an SEOmoz Meetup (aka MozCation) in...
Google Schmidt's Facebook Folly a Cause for Demotion?
June 1, 2011, 11:32 pmGoogle Co-founder Larry Page was effusive in his praise about Eric Schmidt when he announced the CEO who had led Google for a decade would become executive chairman at the search engine. Page even went so far as to suggest Schmidt's appointment was a promotion. With Page taking over as CEO and day-to-day operations of Google, and Schmidt spun out...
Study: Google Trumps Facebook (By A Lot) in First Stop for Online Purchases
June 1, 2011, 11:16 pmPictures can be worth a thousand words so take a look at the chart below provided by SAI . Bank of America Merrill Lynch conducted a study that found the most common first stop for online buyers is Google. Of course, it is important to note that this study is about the first step, which is extremely influential in any decision process. If Google...
Lessons in Thought Leadership from the Best Minds in the Business
June 1, 2011, 9:51 pmJoin Yahoo! at Internet Week NY 2011 for the PROVOKE Summit.
Google News “Quotes Displayed” in News Search Results
June 1, 2011, 9:38 pmI recently found a neat feature in the Google news search results. They display in the header of the news section quotes by specific people or companies.
This is very cool for tracking what politician said what and when. Kudos to Google for helping us sort out who is speaking out of both sides of their mouth. Just be careful it’s not any...
Video: Yahoo! Mobile Rich Media Ads
June 1, 2011, 8:20 pmA creative canvas that will make your ads rock.
Yahoo! Search Marketing Blog Closing May 31
June 1, 2011, 6:54 pmBut you can continue to get search marketing content at the Yahoo! Advertising Blog The English poet Geoffrey Chaucer is widely credited as coining the phrase "All good things must come to an end." So it is with this blog, which will be shut down at the end of the month, on May 31, 2011. But in Internet parlance, this represents merely a redirect,...
Yahoo! at Internet Week New York 2011
June 1, 2011, 6:29 pmJoin us for hot tips and cool experiences in the Big Apple next week.
Pit Bulls' Surprising Past: Nanny Dogs
June 1, 2011, 5:54 pmby Claudine Zap These days, American pit bull terriers are unfortunately known for dog fighting. But back in the day, they were brought in as the " nanny dog ": The trusted animal to watch over your children. Vintage photographs surfaced by a photo blog show off the breed with its broods. Yet the once beloved breed has become a scary breed. This...
The World According to Paris Review Roundup
June 1, 2011, 5:08 pmby Mike Krumboltz Paris Hilton wants you to like her. Really. The starlet and paparazzi target has a new reality show, "The World According to Paris." The aim of the show is clear: To change Paris's image and make her a more likable celebrity. Unfortunately for Paris, that goal might be more lofty than she initially thought. According to early...
The Five Best Things n Social Media
June 1, 2011, 5:08 pmThis week: Twitterdeck, Zynga preparing for IPO, socializing Toyotas, Facebook Music and social media success.
New sheriff in town: HomeStars calls out 'suspicious' reviews
June 1, 2011, 4:53 pmAfter his retirement to a cottage area, my uncle, a teacher who also happened to be a handy jack-of-all-trades loaded with certifications, became bored and wanted a part-time job. He replaced the retiring building inspector in this vast, sparsely-populated region. As it turned out, the old building inspector had enjoyed a long and lazy tenure. He...
Analytics Tips for Setting up Google +1
June 1, 2011, 4:48 pmAfter all the talk, Google's +1 button is now officially here. In a low-key blog post, Google simply announced that the button has launched with a handful of web properties, comprised of the usual suspects. Google is letting people add.
Forget Freelancers, Hire The New Yorker to Build Your Facebook Page
June 1, 2011, 4:43 pmWith newspaper and magazine ad revenue on the decline, publishers are expanding their repertoire in order to make up the difference. They're setting up deal sites, selling digital subscriptions and now they're selling marketing services and not just to ad buyers. Last week, Conde Nast, publisher of The New Yorker, GQ, Wired and dozens of other...
Twitter's Photo Feature and Third-Party Apps
June 1, 2011, 4:43 pmAs you may know, Twitter announced a partnership with PhotoBucket and the ability for Twitter users to upload photos and attach them to tweets right from Twtiter.com. The functionality will also roll out to Twitter's mobile apps. This leaves questions about what will become of services like TwitPic and Yfrog, which are essentially designed to...
The Tweet Effect: How Twitter Affects Rankings
June 1, 2011, 4:43 pmPosted by dohertyjf This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. The advent of social media has brought a host of changes to the SEO industry, and online marketing as...
New York Jets Tackle Puts NFL Lockout Life on YouTube
June 1, 2011, 4:28 pmRegardless of which side you're supporting in this, the NFL Lockout age, there's sure to be some curiosity over what both sides are doing now that there's no NFL training camp, or, well, NFL anything until both sides agree. Apparently, Jets defensive tackle Sione Pouha has heard your calling for anything related to the NFL, and so, Pouha made...
Twitter’s Photo Feature and Third-Party Apps
June 1, 2011, 4:28 pmAs you may know, Twitter announced a partnership with PhotoBucket and the ability for Twitter users to upload photos and attach them to tweets right from Twtiter.com. The functionality will also roll out to Twitter’s mobile apps.
This leaves questions about what will become of services like TwitPic and Yfrog, which are essentially designed...
Groupon and Expedia Join for Groupon Getaways
June 1, 2011, 4:13 pmDaily deals site Groupon has just announced a partnership with online travel company Expedia to bring deals to travel. The service will be called "Groupon Getaways" and will start in the U.S. and Canada with plans to expand to other countries in the near future. Apparently, the travel deals will work the same way as Groupon daily deals. Customers...
Dirk Nowitski: Unfortunate Twitter Trend
June 1, 2011, 3:57 pmThe NBA Finals started last night with Game One going to the Miami Heat, who seem to be playing the role of villain for the 2011 NBA Playoffs. The Heat's opponents, the Dallas Mavericks, are led by perhaps one of the best scorers in the NBA not named Michael Jordan or Wilt Chamberlain in Dirk Nowitzki, who has had a masterful playoff run thus far,...
Is Google's +1 Button Killing Google Buzz Already?
June 1, 2011, 3:37 pmGoogle Buzz has never lived up to Google's hopes for the service. That seems pretty clear now. Much like the ill-fated Google Wave, it launched to much hype (not to mention privacy concerns), but for the most part fizzled out in terms of user interest. Even Buzz users (I count myself among them, to some extent) aren't exactly radiating with...
Is Google’s +1 Button Killing Google Buzz Already?
June 1, 2011, 3:31 pmGoogle Buzz has never lived up to Google’s hopes for the service. That seems pretty clear now. Much like the ill-fated Google Wave, it launched to much hype (not to mention privacy concerns), but for the most part fizzled out in terms of user interest.
Even Buzz users (I count myself among them, to some extent) aren’t exactly...
Will +1 Stand a Chance in the War of the Buttons?
June 1, 2011, 3:22 pmFacebook's Like button is near ubiquitous. Twitter has added a Follow button that allows people to follow an account without leaving the site they are on. I'm not sure that there aren't more buttons these days than those from the political campaigns of yore (I Like Ike, anyone?).
Did Poor Customer Service Doom Dell?
June 1, 2011, 3:07 pmThe outsourcing of customer service is a topic of much consternation, silly sitcoms be damned. The horror stories of customer service call centers are to numerous to detail here, so much so in fact, it seems people have learned to expect a level of dissatisfaction when dealing with them, especially in regards to the tech sector. So far, most of...
Is Twitter Becoming the Real Facebook Alternative?
June 1, 2011, 3:07 pmLet me preface this by saying that in the end, this is not just about Facebook and Twitter. Both companies provide services and features that overlap with plenty of other players out there - companies like Google, Amazon, Microsoft, Apple, and others. We tend to think about Facebook and Twitter, however, as the frontrunners when it comes to social...
Shaq Retires Via Twitter
June 1, 2011, 2:52 pmThe Shaq Attaq, Shaq Fu, Shaq Diesel, The Real Deal - Shaquille O'Neal has announced his retirement from basketball via Twitter. "We did it," he says in a video linked from his Twitter account. "19 years, baby, I wanna thank you very much. That's why I'm telling you first, I'm about to retire." It looks like Shaq has jumped the traditional...
Blogger's Abortion Article Sparks Controversy
June 1, 2011, 2:37 pmAn article published on Salon.com last Thursday has been making the rounds on Twitter and Facebook due to it's highly polarizing nature. The article , entitled "Abortion Saved My Life," has drawn the attention of people on each side of the spectrum. And let's be fair - this is a volatile subject with both fierce proponents and fierce opposition.
Discussion: Have Social Signals Made Search Results Better or Worse?
June 1, 2011, 2:12 pmGoogle is making its +1 button available today to all website owners with the promise of improving Google's search results via recommendations from friends. Google, Bing and even Blekko are all increasingly relying on social signals to impact search results and the search experience. In our "Discussion of the Week," we want to know: Do you think...
Twitter's Follow Button Makes it Easier to Find, Follow New Accounts
June 1, 2011, 2:11 pmTwitter has unveiled a new Follow button that it makes it easier for visitors to find and follow new Twitter accounts without leaving a website or having to visit Twitter.com. Said Twitter: [55] sites have added the Follow Button today, making.
Blogger’s Abortion Article Sparks Controversy
June 1, 2011, 2:06 pmAn article published on Salon.com last Thursday has been making the rounds on Twitter and Facebook due to it’s highly polarizing nature. The article, entitled “Abortion Saved My Life,” has drawn the attention of people on each side of the spectrum.
And let’s be fair – this is a volatile subject with both fierce...
How to Connect with Women about Health
June 1, 2011, 2:01 pmTo help marketers create more meaningful connections with this audience, Yahoo! and Digitas Health partnered on a new study called "Health Styles of the 40-Everything." Find out the five key findings we uncovered.
Big Reddit Changes Coming?
June 1, 2011, 1:51 pmAs you may or may not know, I typically watch the domain name purchases of many of the web's biggest brands online. And I do it on a regular basis. Some of these purchases are interesting to see , and some notsomuch . When a large group of domain names is purchases by an organization that is popular on the web, it usually indicates something big...
How Does Netflix Perform On Various ISPs?
June 1, 2011, 1:51 pmFor fans of Netflix Instant, are you happy with the service? Is the stream watchable or are you faced with a pixelated picture that doesn't satisfy your desire to see "The Girl With/Who '" trilogy? Considering the bandwidth hog Netflix has become, isn't it important to understand which Internet service providers handle these Netflix streams the...
Twitter's New Button Keeps Followers on Your Site
June 1, 2011, 1:46 pmGetting people to follow you on Twitter is a good thing, but with the old "Follow Me" button users were immediately whisked away from your site and over to Twitter. To quote Inspector Clouseau, "not any more." Twitter's new "Follow" button allows fans to follow you without ever leaving your website. It's one click (as long as they're currently...
New Photos of Area 51 Spark Buzz
June 1, 2011, 1:41 pmby Mike Krumboltz Few things capture the public's curiosity like Area 51. The top-secret military base (which doesn't officially exist) has been the subject of conspiracy therories for decades. What actually went on there? Something tells us we'll never know for sure. However, a recently published series of photographs provide some tantalizing new...
Twitter Unveils Photo Upload Feature, New Version of Search
June 1, 2011, 1:31 pmTwitter has now officially announced that it is releasing a feature to upload photos and attach them to tweets from Twitter.com. It has been rumored that Twitter would be launching such a service, and now the company has confirmed as much. Interestingly, it is powered by PhotoBucket. All photos will be tagged "powered by PhotoBucket," and will...
Twitter’s New Button Keeps Followers on Your Site
June 1, 2011, 1:31 pmGetting people to follow you on Twitter is a good thing, but with the old “Follow Me” button users were immediately whisked away from your site and over to Twitter. To quote Inspector Clouseau, “not any more.”
Twitter’s new “Follow” button allows fans to follow you without ever leaving your website....
Groupon Leads Latin America as Most-Visited Coupon Site in Region
June 1, 2011, 1:16 pmcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the latest results from a study on the online coupons market in Latin America. The study found that Brazil, Argentina and Chile demonstrated the highest penetration of Coupons site visitors with more than 10 percent of Internet populations in these markets...
comScore Launches Mobile Measurement in Canada
June 1, 2011, 1:16 pmcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of its syndicated mobile measurement service, comScore MobiLens, in Canada. MobiLens offers insights into mobile consumers' demographics, behaviors, and device attributes and capabilities, to provide a comprehensive picture of the mobile...
Bing Giving Away $100 Bucks to 5 Twitter Followers
June 1, 2011, 1:16 pmFive people who follow Bing on Twitter have the chance to win a hundred bucks a piece, courtesy of a sweepstakes the search engine is running today only. It's called the "Friends Don't Let Friends Decide Alone" Sweepstakes, and appears to be geared at drawing attention to Bing's recently launched social features. Given that these feature were...
Advertising News: Web Ads Hit Record High; Multicultural Targeting; Mobile Gaming Media Planning; SEAL Team 6 and More
June 1, 2011, 12:56 pmAll the news that's fit to pixel.
Eric Schmidt on Search Result Answers, Social Failures & Google Offers Launch
June 1, 2011, 12:51 pmDuring an interview last night with Google's Executive Chairman Eric Schmidt at the D9 Conference, questions from Walt Mossberg and Kara Swisher ranged from a new approach to answering questions in search results, to Google's social media failures.
Bing Maps Changes View of Streetside
June 1, 2011, 12:36 pmBing Maps announced changes to it's Streetside view. Using a novel interface, Bing has flattened steet-level images and lets you scroll the images as one gigantic panorama to navigate the map. Previously, Bing Maps had 360-degree panoramas in Stre.
Coming soon: make your phone your wallet
June 1, 2011, 12:36 pm(Cross-posted on the Google Commerce Blog and Google Mobile Blog ) Today in our New York City office, along with Citi, MasterCard, First Data and Sprint , we gave a demo of Google Wallet , an app that will make your phone your wallet. You'll be able to tap, pay and save using your phone and near field communication (NFC). We're field testing...
Adding the Google +1 Button to Your Page
June 1, 2011, 12:26 pmThis week, it was leaked that the Google +1 Button for websites would be made available today. While Google still seems to be sitting on the official announcement for the moment, we did run across a post about it on the company’s Inside AdWords blog in our feeds, which appears to have been removed (presumably it was accidentally posted too...
Adding the Google +1 Button to Your Site
June 1, 2011, 12:26 pmThis week, it was leaked that the Google +1 Button for websites would be made available today. While Google still seems to be sitting on the official announcement for the moment, we did run across a post about it on the company’s Inside AdWords blog in our feeds, which appears to have been removed (presumably it was accidentally posted too...
Google Integrates Flight Schedules into Search
June 1, 2011, 11:45 amWhile Google is certainly the dominant player in the search market (with evaluations of its market share ranging from about 60 percent to 75 percent, depending on who you ask), it isn't winning in every arena. Yahoo completely defeated Google when it came to their Q&A site, while Microsoft has the most popular email service .
Bin Laden, Mother Nature, Prophecy, Reality: May 2011 Buzz
June 1, 2011, 11:35 amby Becky Uline The month of May made bittersweet history for many with the killing of Osama bin Laden by U.S. special operations forces. It was also riddled with stormy devastation, celebrity deaths, scandal, and end-of-world prophecies. Thank goodness for the escape offered by the world of reality TV, which kept us distracted with season finale...
Sony Hack The Next Goal of PBS Hackers LulzSec
June 1, 2011, 11:20 amLulzSec says that it is “the beginning of the end” for Sony. The hacker group has officially made Sony their number one priority after their successful and highly publicized attack of PBS earlier this week.
In response to the PBS documentary “WikiSecrets,” LulzSec launched an attack that involved the leaking of PBS press...
Ad Vision: Calvin Soh, Chief Creative Officer at Publicis Group Asia - Cannes Lions 2011
June 1, 2011, 11:20 amAnd so to the 17th video in our Ad Vision series of interviews leading up to Cannes Lions 2011! Todays insight comes from Calvin Soh, Vice Chairman and Chief Creative Officer at Publicis Group. We turn our focus to Asia for a micro example of a global challenge facing agencies how do you monetize digital? According to Soh, in Asia, advertisers...