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seo newsJuly 2011

Better Understanding Link-based Spam Analysis Techniques

July 31, 2011, 10:39 pm
Posted by Justin Briggs One frustrating aspect of link building is not knowing the value of a link . Although experience, and some data, can make you better at link valuation, it is impossible to know to what degree a link may be helping you. Its hard to know if a link is even helping at all. Search engines do not count all links, they reduce the...

The Ultimate Guide to Using Bing's Webmaster Tools

July 31, 2011, 8:41 pm
Bing's Webmaster Tools recently got a nice refresh and update. There is a lot you can do inside of the tools so we figured you'd want to know all about it :) Also, we've included some free advertising coupons at the end of this guide to help get you started. Account Dashboard Bing's webmaster tools are fairly easy to use and the interface is quite...

Pandia Search Engine Marketing Wrap-up July 31

July 31, 2011, 5:41 pm
This week's search engine marketing articles. Some of you will have noticed that the scope for our selection of search engine marketing news articles and post is getting wider. We are increasingly including stories about social media and new publishing technologies. The reason for this is simple: You can no longer develop a really efficient search...

Pandia Search Engine News Wrap-up July 31

July 31, 2011, 5:41 pm
Well, this has been one seriously disturbing week. Unless you have been living under a rock you will have heard the story about the "Christian Conservative" bombing of the Oslo government buildings and the following shooting at Utøya. Given that the Pandia team lives in the center of Oslo, and Per has had his own office bombed, we are slightly...

Netflix, Hulu Users Streaming Video in Vastly Different Ways

July 31, 2011, 12:18 pm
There is a fundamental distinction between Netflix users and Hulu users, and it goes far beyond who has more allegiance to 30 Rock.

Murdoch scandal, Norway massacre, debt ceiling: July 2011 Buzz

July 31, 2011, 11:52 am
by Vera H-C Chan Judgment seemed in short supply this July. The trial of the summer ended in a verdict that dismayed even the Florida jury that rendered it. A long-submerged media scandal was dragged out, knocking over a domino of editors and coppers in the process. Meanwhile, a debt ceiling impasse deadlocked American lawmakers, threatening...

Google Will Begin Deleting Private Google+ Profiles Today

July 31, 2011, 8:01 am
Earlier this month we told you about Google's plan to delete private profiles, starting on July 31, 2011. Well my friends today is the fateful day, and Google isn't wasting anytime with the deletion.

Google Has Begun Deleting Private Google+ Profiles

July 31, 2011, 7:45 am
Earlier this month we told you about Google’s plan to delete private profiles, starting on July 31, 2011. Well my friends today is the fateful day, and Google isn’t wasting anytime with the deletion. They recently updated their help section …

HOW TO: Identify "Impossible" Search Engine Positions

July 31, 2011, 7:40 am
Estimating search competition is hard and in many cases it ends up to be a lottery (suddenly your page gets ranked high for a word you would never expect it to). We've written and read tons of great articles about evaluating SERPs competition and that's one of the hardest aspects of search engine marketing (which .

I'm Feeling Lucky: The Confessions of Google Employee Number 59

July 31, 2011, 12:37 am
Don't wait until Christmas. Don't wait for your birthday. Buy I'm Feeling Lucky: The Confessions of Google Employee Number 59 by Douglas Edwards today and read it in the next two weeks before you go to SES San Francisco 2011. W.

I’m Feeling Lucky: The Confessions of Google Employee Number 59

July 31, 2011, 12:00 am
Don’t wait until Christmas. Don’t wait for your birthday. Buy I’m Feeling Lucky: The Confessions of Google Employee Number 59 by Douglas Edwards today and read it in the next two weeks before you go to SES San Francisco 2011. W...

Optimize Your ROI with New adCenter Features

July 30, 2011, 12:41 pm
Bid-by-position and new budget options make campaigns more effective and easier to manage The latest Microsoft Advertising adCenter upgrade makes it easier to manage your Yahoo! Search and Bing search ads and helps you bid for exactly the spot you want them to appear in paid search results. Better target with bid-by-position Instead of just...

IntoNow from Yahoo! Launches First App for Android

July 30, 2011, 12:41 pm
IntoNow from Yahoo! plus "Project Runway" help make Android users look fabulous The last thing any fashion-conscious person wants is for Tim Gunn of " Project Runway " to sneer at her accessories. Thanks to the new app by IntoNow from Yahoo!, your Android will be the pinnacle of interactive style. IntoNow , you will recall, was acquired by Yahoo!...

Americans Love Their YouTube

July 30, 2011, 12:05 pm
The results are in, and they tell us that we are watching more online video than ever before. The popularity of sites like YouTube and Vimeo continue to grow across people of all different races, ages, and socioeconomic backgrounds.

Gmail Man Stages Email Intervention

July 30, 2011, 8:54 am
Microsoft and Google seem to be battling it out over email. Cloud based email services to be exact. Earlier this week Google launched a campaign promoting Gmail, calling users to stage an 'Email Intervention', and "save your friends from outdated .

Own Your Own Content Farm! [CARTOON]

July 30, 2011, 8:38 am
This great comic about content farms was brought to my attention via Maria Popova and Timothy Hughes via Twitter. The comic was created by Brian McFadden and appeared in the New York Times Sunday Review 's Opinion Pages a little while back. It pretty much says it all about content farms, doesn't it? Enjoy.

Facebook Movie Rentals Concept Expanded Thanks To Paramount

July 30, 2011, 7:21 am
More movies are available for rent directly through Facebook, using Facebook Credits. Why is this significant news? Because this time, the titles come from Paramount, indicating that more studios are eyeing this as a potential option for film distribution.

As Google+ Controversy Rages, Linden Lab Launch Social Profiles

July 30, 2011, 2:21 am
Two weeks ago, when I first wrote about the problems with Google+ and identity/pseudonymity, some people misunderstood. They believed that I was speaking about a virtual worlds issue (solely and specifically), and what's more, a personal one, even.

SEO's Continue to Respond To Perceived Google Slight

July 30, 2011, 12:20 am
For those of you looking for your usual Saturday Cup of Joe I hate to disappoint you but Joe is taking the week off. He promises to be back next Saturday and every Saturday after that for infinity (he is very dedicated). Instead of trying to put something together to "entertain" you, we have decided to point you to a post from yesterday that took...

SEO’s Continue to Respond To Perceived Google Slight

July 29, 2011, 11:53 pm
For those of you looking for your usual Saturday Cup of Joe I hate to disappoint you but Joe is taking the week off. He promises to be back next Saturday and every Saturday after that for infinity (he is very dedicated). Instead of trying to put something together to “entertain” you, we have decided to point you to a post from...

Become an OpenSocial Board Member! Nominations are open!

July 29, 2011, 8:39 pm
As President of OpenSocial, I'm pleased to announce that the nominations for the Community Elected Board seat are now Open! The nomination period will run from December 6, 2010 through Jan 9, 2011, when voting will commence. Anyone OpenSocial member is able to serve on the board. The only requirement to nominate or hold the position is that you...

Love, fear and car keys

July 29, 2011, 7:07 pm
As the world is starting to see Life in a Day "the documentary distilled from 80,000 videos submitted to YouTube from 190+ countries"many people have asked us how the film is structured. Woven into the collage of videos from Australia to Zambia, from the heart of bustling cities to the remote reaches of the earth, are responses to three universal...

Meet Kitler: The Shelter Cat That Can't Find a Home

July 29, 2011, 6:46 pm
by Claudine Zap Adorable kitten. Adolf Hitler . Two things that usually don't go together. But a stray kitty has somehow managed to combine the cuteness of a cat with the evil of the Nazi Party . Thanks to (or rather, cursed with) unusual markings that seem to imitate the Fuhrer's famous 'stache, this little kitty can't find a home. As reported by...

Pilot Webmaster Tools' Search Queries data in Google Analytics

July 29, 2011, 6:05 pm
Webmaster Level: All Webmasters have long been asking for better integration between Google Webmaster Tools and Google Analytics . Today we're happy to announce a limited pilot for Search Engine Optimization reports in Google Analytics, based on Search Queries data from Webmaster Tools. In addition to including Search Queries data found in...

Optify, Raven Tools, BrightLocal, SortPrice & SEOmoz Update Tools

July 29, 2011, 6:00 pm
This month many companies that you may already be using, or a have heard about previously, updated their services or released new product offerings. As Search Engine Watch (SEW) provided last month, here is a brief roundup of the pick of the bunch.

The Power of Local - why small, local businesses matter so much

July 29, 2011, 4:38 pm
There are a lot of businesses operating in the US. How many is a lot? Well, back when the last set of official stats existed for 2007, Canadas population was just over 30 million. Now youre wondering what Canadas population has to do with local businesses in the US, right? Well, there was almost the same number of businesses in the US in 2007...

Gmail Snooze Lets Users Hit the Snooze Button on Emails

July 29, 2011, 4:28 pm
Google didn't exactly announced a new Gmail feature today, or even a Gmail Labs feature. The company announced a script rather, which you can use to add a new feature to Gmail yourself. Interesting way of doing things,

Seattle PD Uses Twitter Effectively, People Still Complain

July 29, 2011, 4:28 pm
In what sounds like another sterling example of a First World Problem, the Seattle Police Department conducted an experiment with their Twitter account, essentially treating it like a police blotter report. This actually sounds like an innovative use for Twitter,

Google Improves Search for Tablets

July 29, 2011, 4:27 pm
We’ve barely begun talking about how to format webpages for mobile and now it’s time to start thinking about pages on tablets. Google took a stab at it this week with a fresh, new look for their search pages. The upgrade revolves around a cleaner layout that is bigger where it counts. Because we use our fingers and not a mouse to click...

Help the Netflix Customers!

July 29, 2011, 4:07 pm
by Mike Krumboltz When Netflix announced that it was raising its prices by up to 60%, a lot of people went ballistic. The official Netflix blog was quickly besieged with negative comments. Customers threatened to quit in droves . In short, people were acting like a stranger just slapped their child. The comedy-minded folks at Funny or Die...

Google Panda Update: $25,000 Reward If You Can Get This Site Recovered

July 29, 2011, 3:57 pm
If you've been following the Panda saga for a while, you may remember hearing the story about One Way Furniture, a furniture store that was victimized by the Panda update. It got a fair amount of media coverage,

Idiot Taunts Cops On Facebook, Arrested Shortly Thereafter

July 29, 2011, 3:57 pm
In the world of social media fails, it doesn't get much better than a fugitive telling the police their general location on Facebook.

Facebook Bug Bounty Program: Get $500 For Finding Holes

July 29, 2011, 3:06 pm
Facebook announced today via its Facebook Security Page, that it is launching a security "bug bounty program". The program will see the company paying users that disclose security bugs that have previously gone undiscovered.

MakeMyChoice Goes Offline for Online Promotion

July 29, 2011, 2:35 pm
You've placed your order for a double mocha latte and now you're standing to the side waiting while the kid whips it up. What to do, what to do? Oh look, there's a flyer hanging on the bulletin board all about a fun new website. Pull out phone, type in URL from the flyer, you're in and the website has a new user. Advertising your online business...

Google Bans Dirty Words from What Do You Love

July 29, 2011, 2:20 pm
You may be a person that loves breasts or sex or foul language, but there’s a good bet you won’t find any of that on Google’s “What Do You Love” search engine experiment. Thanks to a list that’s making its …

Bing Announces Schema.org Workshop

July 29, 2011, 2:20 pm
Last month, search giants Bing, Google and Yahoo teamed up to announce shema.org, a collaborative attempting to set a new standard for data markup on Web pages. Based on a plethora of feedback, Microsoft recently announced a workshop to teach.

Making the Case For SEO in a Social Media World

July 29, 2011, 1:55 pm
by Stoney deGeyter Sometimes we get to doing something for so long and are so involved in telling people how to do something, that we forget that there are still people who need to be convinced they actually need to do it. In the last few years social media has jumped to the forefront of online marketing for many small businesses. Some...

Debt Ceiling Debate Nears Deadline, Obama Gets Busy On Twitter

July 29, 2011, 1:41 pm
As the deadline to raise the debt ceiling fast approaches, the White House is using Twitter to rally support for what the call the “balanced approach.” In the simplest terms, this means an approach to tackle the national debt that …

Human Twitter: High Tech Meets Low Tech at the X-Games

July 29, 2011, 1:30 pm
Here’s a little something fun for Friday. The X-Games has set up a Human Twitter message board in the stands at the Moto X event which is currently happening at the Staples Center in Los Angeles. Each of the 160 people seated in Section 112, Rows 6-12 has a set of alphabet cards and when the time is right, they raise the proper card to spell...

Happy SysAdmin Day from Google - here's to many happy returns (on investment)

July 29, 2011, 1:23 pm
Posted by Anna Mongayt, Google Apps Premium Services Lead Today is System Administrator Appreciation Day - a humble holiday for all the men and women who keep our IT systems churning and burning. At Google, we've had the opportunity over the years to work with many talented teams of SysAdmins, and across the board two things are true: these folks...

Determining Site Architecture From Keyword Research

July 29, 2011, 1:23 pm
As SEOs, we understand the value of keyword research – not only is it used to identify terms and phrases that a site should target, but it could even help to predict market demands and trends.  However, one of the most challenging aspects of keyword research is what happens after thousands of keywords and their search volumes has been...

Google+ Can Drive Traffic To Your Site

July 29, 2011, 1:15 pm
Google+ is still very young, but it’s already becoming a significant traffic source for some sites. Are you seeing any traffic to your site from Google+? Let us know. “I was quite surprised to find how strong Google+ was as …

The July 2011 Microsoft Advertising adCenter Upgrade is Here!

July 29, 2011, 1:07 pm
If youve been following along here on the adCenter Blog and in our forums, by now you may have noticed that were big fans of collecting your feedback and feature requests ; this crucial information gives us a pulse on on what you like, what you dont and what improvements youd like to see, which then helps to inform future upgrades. In the July...

DOJ Extends Google-Admeld Acquisition Review

July 29, 2011, 1:02 pm
Google has confirmed that the Department of Justice has made a "second request" for more information from Google, as regulators continue to review the $400 million acquisition of display ad firm AdMeld. The DOJ's 30-d.

Insights from Cannes 2011: Interactivity and Effectiveness In, Indulgence Out

July 29, 2011, 12:57 pm
One of the many things I love about the Cannes International Advertising Festival is its consistency: year after year the event continues to be a global mash-up of cutting edge creatives, celebrities, ad industry leaders and talented marketersall of them fired up for a week of workshops, networking, awards, and of course, parties. (The Cannes ad...

The Google+ Hall of Fame

July 29, 2011, 12:31 pm
You've surely seen a Google+'s most followed list by now, but someone's taken the time and added some visualization to it, giving us the Google+ Hall of Fame. The pictures can even represent the standard HoF busts if you'd like,

Webinar: How to Understand Internet Media Terms

July 29, 2011, 12:00 pm
Get the buzz on all the words Have you ever wondered " Why Business People Speak Like Idiots ?" Had difficulty " Understanding American Business Jargon ?" Needed a " Dictionary of Corporate BS ?" Been troubled by ATAs (annoying three-letter acronyms)? Laughed at the random buzzword generator ? You're not alone. Digital advertising has an argot, if...

Google Search Gets a Tablet Makeover

July 29, 2011, 11:55 am
A new Google design was spotted earlier this week. Now, Google has officially announced it. It's not a complete Google redesign, however. It's a redesign of Google for the tablet experience.

Are Internet Explorer Users Dumb?

July 29, 2011, 11:40 am
We are all well aware that IE has been the butt of many jokes over the years, justly or unjustly depending on who you ask.

Google TV Turns Off Users: Will Price Cut Save Logitech Revue?

July 29, 2011, 11:24 am
Upon launch, Google TV ambitiously aimed to combine search, television, the Internet, DVR, music, and apps. The one missing piece: users. With more returns than "very modest sales," Logitech, maker of the Revue box, is slashing price.

Look out Flickr - Photobucket Is Making a Comeback

July 29, 2011, 11:24 am
Remember photo sharing website Photobucket? The service slid off the radar for a few years, but according to company CEO Tom Munro, it's back and ready to compete.

Official Google+ Blog Nonexistent, But This Serves the Same Purpose

July 29, 2011, 11:24 am
You know how Google has official blogs for many of its products - or at least areas of focus? You have the Official Google Blog, the Gmail Blog, the Google Mobile Blog, the Google Lat Long Blog,

Look out Flickr – Photobucket Is Making a Comeback

July 29, 2011, 11:07 am
Remember photo sharing website Photobucket? The service slid off the radar for a few years, but according to company CEO Tom Munro, it's back and ready to compete.

Charles and Diana: The Wedding That Changed the World

July 29, 2011, 11:04 am
by Claudine Zap A fairy-tale romance between a prince and his princess-to-be. A sparkling sapphire and diamond engagement ring. A wedding watched around the world. Sounds like the royal wedding of Kate and Will. But actually, this royal wedding took place 30 years ago: On July 29, 1981, Prince Charles married Lady Diana Spencer . In many ways, it...

Paid, Earned, Owned & Shared Media - What's Your Online Marketing Media Mix?

July 29, 2011, 10:59 am
In the Content Marketing Trilogy of Discovery, Consumption and Sharing, there are a mix of media types online marketers employ to facilitate the connection between brand information and consumers / buyers across the customer lifecycle relationship. Those media types are often characterized as Paid, Earned, Owned and Shared media. What do those...

Groupon Now Comes to Foursquare

July 29, 2011, 10:53 am
Groupon and Foursquare have teamed up to bring Groupon Now deals to Foursquare users. It's been known that the two companies were working together, but now users (and businesses) can reap the benefits. "Groupon Now!, our real-time deal platform,

Soulja Boy Buys $55M Jet, Wants You To Pay To Watch His Birthday Bash

July 29, 2011, 10:53 am
#SWAG? Rapper Soulja Boy surprised the interwebs today when the news broke that he had purchased a brand new G5 private jet. The price tag on that baby? $35 million for the plane plus and additional $20 million on extras.

Calling All SEO's! You Be The Judge and the Jury

July 29, 2011, 10:38 am
We know that the SEO community is an opinionated bunch. In fact, it's one of the reasons it can be fun. Well, here is your chance to sound off on whether someone is truly making SEO sense or not. It's Friday so let's have a little fun. An article that was run at SiliconValley.com (which is part of the Mercury News) has opened up the latest can of...

Facebook Staff On Google+: How They're Using It

July 29, 2011, 10:38 am
There has been a great deal of talk about whether Facebook should be scared of Google+, whether Google+ is the next Facebook, etc. etc. etc. Facebook has in fact shown some signs of concern,

Facebook Staff On Google+: How They’re Using It

July 29, 2011, 10:27 am
There has been a great deal of talk about whether Facebook should be scared of Google+, whether Google+ is the next Facebook, etc. etc. etc. Facebook has in fact shown some signs of concern, though Google+ is far from replacing …

Calling All SEO’s! You Be The Judge and the Jury

July 29, 2011, 10:23 am
We know that the SEO community is an opinionated bunch. In fact, it’s one of the reasons it can be fun. Well, here is your chance to sound off on whether someone is truly making SEO sense or not. It’s Friday so let’s have a little fun. An article that was run at SiliconValley.com (which is part of the Mercury News) has opened up...

GoDaddy Looks Unscathed By Bob Parson's Elephant Killing

July 29, 2011, 10:07 am
If you want to boost sales for your business, kill an elephant. No, seriously - take a video of yourself shooting an elephant in the dark as well as the subsequent slaughtering and throw it up on YouTube. Then,

GoDaddy Looks Unscathed By Bob Parsons Elephant Killing

July 29, 2011, 9:50 am
If you want to boost sales for your business, kill an elephant. No, seriously – take a video of yourself shooting an elephant in the dark as well as the subsequent slaughtering and throw it up on YouTube. Then, advertise …

Anti-Piracy Lawyer Rips Off Content from Competitor

July 29, 2011, 9:22 am
John Steele, an anti-piracy “pay-up-or-else” lawyer, has filed close to 100 mass-lawsuits for his clients, targeting thousands of BitTorrent users, a.k.a. Pirates. Now it seems the moniker could even fit Mr. Steele himself. The folks over at TorrentFreak have pointed …

Microsoft Slams Google's Ad Practices With "Gmail Man"

July 29, 2011, 8:45 am
Could a leaked video slamming Google (specifically Gmail) for targeting keywords be a "rally the troops" exercise from Microsoft? A video entitled "O365 MGX Copy" was posted to YouTube yesterday and already has amassed over 100,000 views.

Microsoft Slams Google’s Ad Practices With “Gmail Man”

July 29, 2011, 8:43 am
Could a leaked video slamming Google (specifically Gmail) for targeting keywords be a “rally the troops” exercise from Microsoft? A video entitled “O365 MGX Copy” was posted to YouTube yesterday and already has amassed over 100,000 views. The video stars …

Why Your Organization Needs a Culture of Testing & How to Make it Happen

July 29, 2011, 8:34 am
One of the toughest things many search marketers face is creating a culture of testing in their organization. While almost any SEM expert understands the value of testing, they may not have the time, the resources, the flexibility or - all t.

Case Study: Determining Site Architecture From Keyword Research

July 29, 2011, 8:24 am
As SEOs, we understand the value of keyword research – not only is it used to identify terms and phrases that a site should target, but it could even help to predict market demands and trends.  However, one of the most challenging aspects of keyword research is what happens after thousands of keywords and their search volumes has been...

Groupon and Foursquare Reach Partnership For Real-Time Daily Deals

July 29, 2011, 7:40 am
Location-based check-in service Foursquare and local deals site Groupon are partnering up to offer real-time daily deals, Foursquare confirmed today. Several deals have already gone live in Chicago, and deals all over the U.S. and Canada should be live by Sunday.

Mobile, Deals & Payments: Closing the Local Loop

July 29, 2011, 6:34 am
A term increasingly buzzing throughout the local media space is "closing the loop." This culminates the past two years of mobile advancements, recent excitement around local deals, and finally the emergence of mobile payments. In Jun.

Google+ Help From Google

July 29, 2011, 6:04 am
There is a lot of information flying around about Google+ with regard to what it does and doesn’t do, how you should use, how to use it, do you even know you are using it etc, etc. Apparently Google is trying to get out in front of this information as much as they can and have added a Google+ Help Center to the service. You simply go to the gear...

Reasons to Outsource Your Social Media

July 29, 2011, 5:48 am
There is no denying that social media marketing has become an intrinsic part of anyone online marketing campaign. In fact, social media marketing is making its way into offline marketing efforts as well. Radio ads tell listeners to Like companies on Facebook, TV commercials close with a Twitter hashtag and more. Social media marketing is here to...

The DYI Guide To Infographics [INFOGRAPHIC]

July 29, 2011, 5:28 am
Let’s face it. Infographics are cool. They can take a lot of information and put it into a format that is often easier to understand and, even more often, just more fun to deal with. Inofgraphics are rapidly becoming a marketing staple for companies of all sizes. Every business, from the multinational technology giant all the way to the...

UK Mobile Retail Access via Smartphone Grew 163 Percent in Past Year

July 29, 2011, 4:05 am
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service showing that 13.5 million users across the five leading European markets (France, Germany, Italy, Spain and the UK), accounting for 5.8 percent of all mobile subscribers, accessed online retail sites in the three month...

US Legislation Approved Means ISPs Must Retain 1 Year Of Customer Data

July 29, 2011, 2:20 am
A last-minute rewrite of the bill expands the information that commercial internet providers are required to store to include customers' names, addresses, phone numbers, credit card numbers, bank account numbers and temporarily-assigned IP addresses.

Replicate Google's Panda Questionnaire - Whiteboard Friday

July 29, 2011, 2:02 am
Posted by caseyhen Want to avoid the next Panda Update and improve your websites quality? This week Will Critchlow from Distilled joins Rand to discuss an amazing idea of Will's to help those who are having problem with Panda and others who want to avoid future updates. Feel free to leave your thoughts on his idea and anything you might do to...

3 Reasons to Outsource Your Social Media Management

July 29, 2011, 1:16 am
There is no denying that social media marketing has become an intrinsic part of anyone online marketing campaign. In fact, social media marketing is making its way into offline marketing efforts as well. Radio ads tell listeners to Like companies on Facebook, TV commercials close with a Twitter hashtag and more. Social media marketing is here to...

Google Launches Web Hosting Disguised As Page Speed Service

July 29, 2011, 12:19 am
The time it takes for your page to load has been a ranking signal for quite some time. In the past, Google has released tools to help you determine how fast (or slow) your page loads, including Site Speed Report in Analytics, Page Speed plug-in fo.

East Africa Famine Relief

July 29, 2011, 12:04 am
Hi everyone, I'm Clam Lorenz and I've just joined PayPal to lead our efforts supporting the nonprofit community. The worst drought in East Africa in 60 years is creating a famine emergency in Kenya, Ethiopia, Djibouti and Somalia. Right now, 11 million people - two million of them children - are at risk, and entire families .

Google Hotel Finder Experiment Comes for Vacation Planners

July 28, 2011, 11:28 pm
Google may be winding down its Google Labs experiments , but the company has promised to keep experimenting in its core products, such as search, Gmail and Google Maps. To that end, Google July 28 timed its new Hotel Finder to help people planning summer vacations in the U.S. whittle down their options. The tool comes two months after Google added...

The Right SEO Tools Can Make All the Difference

July 28, 2011, 11:20 pm
(The following post is from our SEO channel sponsor Web CEO. Be sure to support all of the Marketing sponsors and check out their offerings.) SEO is a difficult process and it continues to get more complicated as innovation and the evolution of how people find information on the Internet continues at breakneck speed. In this post, I’d like to...

1 in 10 Internet Users in India Accessed Coupon Sites in June

July 28, 2011, 10:47 pm
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on the online Coupon category in India from its comScore Media Metrix service. The report showed that in June 2011, 4.6 million Internet users age 15 and older accessed Coupon sites from a home or work location, representing 10 percent of the online...

Ad of the Week: Honest Tea's Honest Cities

July 28, 2011, 7:21 pm
One brand's experiment in trust I once had a crap job in a warehouse in the San Fernando Valley. Every week, a man would come in with a cardboard box full of goodies - Snickers, Lay's Potato Chips, cheese-and-cracker snack packets and so forth. It was called the "honor store" and each time you took a snack, you were supposed drop in the...

Ultimate List of Blogging Tools for Pros

July 28, 2011, 4:40 pm
Really deep collection of blog related tools.

The Cat in The Hat Teaches SEO

July 28, 2011, 4:30 pm
Instructions of how to use A/B Testing & PPC to inform keyword research as explained by the Cat in the Hat.

Should Facebook Remove Holocaust Denial Groups?

July 28, 2011, 4:23 pm
When the Allied forces began to turn the tide of their conflict against Hitler’s Germany in 1944, one of history’s most disturbing events was about to be discovered. Named the Final Solution by the Nazis, and subsequently known as the …

X.commerce Innovate Conference Registration - NOW OPEN

July 28, 2011, 4:15 pm
Earlier this year we announced X.commerce, eBay's newly created integrated open commerce platform group that brings together the eBay, PayPal and Magento developer communities to help merchants keep up with the demands of consumers. X.commerce will officially launch at our developers conference on October 12 and 13 at Moscone West in San...

New Google Search Interface Spotted for Tablets

July 28, 2011, 4:00 pm
It appears Google is testing new search results optimized for tablets. The experimental design removes the left-side navigation in favor of horizontal navigation with dropdown menus, and removes the trademark "Gooooooooooogle" from the.

Old Spice Mano a Mano Fight Is Over: Fabio Has Been Defeated

July 28, 2011, 4:00 pm
Isaiah Mustafa and Fabio must both be exhausted, as their marathon battle for advertising supremacy has finally come to and end. Ever since the epic battle Mano a Mano in El Bano began at noon on Tuesday,

Google+ is Facebook Meets Twitter? How About MySpace? Chatroulette?

July 28, 2011, 4:00 pm
The more I use Google+ the more I can see shades of various other social services from the web creeping in. Yes, much of the discussion around Google+ has been about how Facebook-like it is,

An Interview of Branko Rihtman (AKA: SEO Scientist)

July 28, 2011, 3:54 pm
We recently interviewed Branko Rihtman. He started working in the industry in 2001, doing SEO for clients and properties in a variety of competitive niches. Over that time, he realized the importance of properly done research and experimentation and started publishing findings and experiments at http://www.seo-scientist.com . How did you get into...

Security First: Google at the Security Confab Conference

July 28, 2011, 3:42 pm
Posted by Adam Swidler, Sr. Manager, Google Apps Team Last week the Google Enterprise team participated in the 5th Annual Security Confab in Monterey, CA, from July 12-14. The Confab event brought together information security leaders from public and private sector organizations to discuss thought-provoking topics around information and cyber...

Is Apple Interested In Purchasing Barnes & Noble?

July 28, 2011, 3:40 pm
Would it make sense for Apple to purchase Barnes & Noble, the nations largest book retailer? If you read into Internet gossip, and you know you do, this is the rumor of the moment.

Business Guide to Facebook Launches

July 28, 2011, 3:09 pm
Facebook has launched Facebook for Business, a new resource hub dedicated to helping businesses get started and optimize their brand on Facebook. The new resource center presents preexisting features in a way that will make businesses understand w.

Google Hotel Finder Launched

July 28, 2011, 3:09 pm
Google introduced something called Hotel Finder today, which it describes as an experimental search tool designed to help users find "that perfect hotel." Essentially, it's a hotel search engine, but it comes with an interesting user interface.

Google Experiments with Hotel Finder

July 28, 2011, 3:03 pm
Search is what Google does best. You can see this in their latest experiment, the Hotel Finder. Type in the city and the dates of your arrival and you're presented with an easy-to-read, organized list of potential hotels. Each line item is easily expanded with one click, giving you a slick overview of the property. Click the photos to get a larger...

Live Webinar: Collaborating with Clients and Partners in the Cloud - Imagination's story

July 28, 2011, 2:46 pm
Posted by Seth Engler, EMEA Product Marketing Manager, Google Apps Imagination is a global communications agency whose roots lie in non-traditional, live, experience marketing. Headquartered in London, Imagination has fourteen offices in nine countries, employing around 550 permanent staff worldwide and a further 450 freelance or contract-based...

Featured Apps on Orkut

July 28, 2011, 2:34 pm
Every day, millions of users use the applications and play games available on Orkut . Today, there are over 25,000 applications in the Orkut application directory. Applications and games are a crucial part of making Orkut fun and we're constantly working to improve the platform and the user experience for both developers and users. With that in...

Gmail: The War of the Promotional Videos Is On

July 28, 2011, 2:13 pm
Many people use Gmail. Why not? It’s free and it works pretty well. Of course, it has become a big advertising tool as well and we all know how Google likes to determine what ads to serve. In a pretty funny video that may have initially have only been intended for attendees of the MGX (Microsoft Global Exchange) sales conference, Microsoft...

Twitter Lifts Up Promoted Tweets, Switches Search

July 28, 2011, 2:07 pm
Twitter is still on the move, making changes that are reportedly created to make life easier for you, the user, but really is about making things better for you, the marketer. It begins with a new feature that pins Promoted Tweets near the top of the user stream regardless of when it actually hit. Once a user logs in to view the stream, the tweet...

Longer Google AdWords Ad Copy

July 28, 2011, 1:43 pm
I was just checking out the ongoing strategic meltdown in the value of the Dollar & noticed an AdWords ad with an extended headline & a 150 character ad description. Currently I believe the above extended description is a limited beta test, but if Google starts mixing that in with Google Advisor ads & ad sitelinks there might not be a single...

Google+ Slowdown Shows No Reason for Panic

July 28, 2011, 1:33 pm
Google+ use is slowing! Google+ use is slowing! Those sentences must be uttered with the Chicken Little cadence and timbre of "The sky is falling." Seriously though, Google+ was bound to slowdown. It took off like a rocket, hitting over 20 million users in 3 weeks, said comScore. Gut check time: Facebook took over 3 years to hit 50 million users ....

Senate Antitrust Subcommittee Announces Google Hearing

July 28, 2011, 1:33 pm
THe U.S. Senate Judiciary Committee Subcommittee on Antitrust, Competition Policy and Consumer Rights announced today that it will hold a hearing, "The Power of Google: Serving Consumers or Threatening Competition?" on September 21 at 2:00 PM. Last month,

Shocker: 'The Smurfs' Not Well Reviewed

July 28, 2011, 1:23 pm
by Mike Krumboltz This probably isn't going to come as much of a shock: "The Smurfs" is not a critical darling. As of 9 AM PST, review aggregator Rotten Tomatoes hasn't found a single positive review. Other films to achieve this dubious distinction include the McDonald's propaganda piece " Mac and Me " and the unintentionally hilarious " Manos:...

Websites Selling Google +1's, Will Google's Results Be Gamed?

July 28, 2011, 12:15 pm
For sale: 50 Google +1 clicks, $19.99 or 250 Google +1's for $69.99, or 2,000 for $359.99 (currently unavailable due to high demand!), all from phone verified Google real people (no bots!) from different IPs, drip-fed over a couple of days. .

Twitter Expands Functionality of Promoted Tweets

July 28, 2011, 12:12 pm
The money-making ability of Twitter has long been a point of contention. Is the micro-blog site capable of producing ad revenue along the same lines as Google? With the expanded capabilities of Twitter’s “Promoted Tweets” program, we’re about to find …

Tea Party "Hobbit" Sharron Angle Rips John McCain on Twitter

July 28, 2011, 12:00 pm
As the deadline to raise the debt ceiling approaches, tensions are high in the world of national politics.

Websites Selling Google +1’s, Will Google’s Results Be Gamed?

July 28, 2011, 11:55 am
For sale: 50 Google +1 clicks, $19.99 or 250 Google +1’s for $69.99, or 2,000 for $359.99 (currently unavailable due to high demand!), all from phone verified Google real people (no bots!) from different IPs, drip-fed over a couple of days. ...

5 Reasons Why All Freelance Writers Should Learn To Write a Sales Letter

July 28, 2011, 11:44 am
When was the last time you wrote something with the intent to specifically motivate your readers to take action? Admit it or not, we're all in the same game. Whether you want someone to buy your product, join your email list, retweet or +1 your post, you're doing one thing " leading your audience down a path at the end of which lies the action...

Why VCs Are Against the Protect IP Act

July 28, 2011, 11:44 am
The Protect IP Act introduced by Senator Patrick Leahy in May is receiving a lot of criticism. The bill, which in full is called Preventing Real Online Threats to Economic Creativity and Theft of Intellectual Property Act of 2011, hopes to crack down on the illegal online sale of counterfeit goods.

X Games 17 Kicks Off Today: Bing's Sponsorship Salutes Decision Makers

July 28, 2011, 11:44 am
Today marks the start of the 17 th annual ESPN Summer X Games in Los Angeles and Bing will be there and on-air all weekend. Bing is an official sponsor of this years X Games; from BMX Big Air to Skateboarding Tricks to Moto X Freestyle, we are excited to partner with ESPN and the Action Sports community. In the spirit of the games, we wanted to...

Tea Party “Hobbit” Sharron Angle Rips John McCain on Twitter

July 28, 2011, 11:44 am
As the deadline to raise the debt ceiling approaches, tensions are high in the world of national politics. Not only are Democrats and Republicans fighting with each other about the politics behind the national debt but some members of the …

Netflix Relief Fund: The Upper Middle Class Needs Your Help

July 28, 2011, 11:29 am
It's been a little over two weeks since Netflix announced their new pricing structure, essentially ruining the lives of everyone in its path. Now if you want to enjoy the connivence of DVD's delivered to you and streaming content together,

Google: Here's Who Doesn't Think We're Anticompetitive

July 28, 2011, 11:14 am
The DoJ has been scrutinizing Google's proposed acquisition of ad optimization firm AdMeld for over a month, and has now requested further information from Google. Google has put out a response to this via its Public Policy blog,

Must-See Pippa TV

July 28, 2011, 11:03 am
by Claudine Zap Pippa is getting her own TV show. Kate Middleton's maid of honor and younger sister, Pippa Middleton , will be the subject of a one-hour documentary, " Crazy About Pippa ." Think of it as a spin-off of the wall-to-wall coverage of Kate and Will's royal wedding . From that major TV event, a star - poured into a white Alexander...

Google: Here’s Who Doesn’t Think We’re Anticompetitive

July 28, 2011, 11:01 am
The DoJ has been scrutinizing Google’s proposed acquisition of ad optimization firm AdMeld for over a month, and has now requested further information from Google. Google has put out a response to this via its Public Policy blog, which basically …

Jon Stewart Discusses Absurd Twitter Names, Journalistic Integrity

July 28, 2011, 10:58 am
Have you noticed that Twitter is taking over television? In the last year or so, shows from networks spanning all types of discipline - sports, comedy, news, have begun to use Twitter to create buzz and to request feedback.

Google Maps Brings You The London Underground

July 28, 2011, 10:58 am
From the "makes sense" files comes news that the London Underground is now supported on Google Maps. Now,

Google Page Speed Service Rewrites Your Pages

July 28, 2011, 10:27 am
Google announced this morning that it’s releasing a new new web performance tool for webmeisters called Page Speed Service. This follows several other offerings from the company in the page speed realm, including a browser extension, the Page Speed Online …

Google Launches Hotel Finder

July 28, 2011, 10:23 am
were introducing Hotel Finder, a new experimental search tool specifically designed to help you find that perfect hotel. Google Hotel Finder makes it easy to narrow down the options: Figure out where to stay: To help you figure out where the action is, Hotel Finder shines a "tourist spotlight" on the most visited areas of U.S. cities.

How Being “Friends” On Google+ Leads To Better Rankings

July 28, 2011, 9:53 am
A very interesting observation from Danny Sullivan on how Google+ is apparently influencing natural search results.

Gmail Stages "Email Intervention" To Save People From Outdated Email

July 28, 2011, 9:50 am
Google has just launched a campaign to attract more users to its already popular Gmail service. It asks current Gmail users to "save their friends from outdated email" by helping them jump on board the Gmail train.

The 3 Pillars of Local Search Reviews

July 28, 2011, 9:35 am
If Local Search was a building, it was look something like this' (photo from the Telegraph) There are new things being added, subtracted, re-arranged, re-named, left unfinished, and stolen all the time in the industry. We have seen the rise of deals, check-ins, mainstream local results in SERP's, review fights between the giants, and countless...

Gmail Stages “Email Intervention” To Save People From Outdated Email

July 28, 2011, 9:34 am
Google has just launched a campaign to attract more users to its already popular Gmail service. It asks current Gmail users to “save their friends from outdated email” by helping them jump on board the Gmail train. The way to …

NFL Brings Out Twitter Losers, Winners

July 28, 2011, 9:20 am
Now that the NFL has secured 10 years of labor "peace" between the owners and the players " aside: how much money would owners make without the players? " the news concerning player movement is coming hot and heavy.

Blog Posts to Read for July 28, 2011

July 28, 2011, 9:09 am
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Engage to Increase Sales Relationship selling is all about the ability to engage to increase sales. How you attract attention and...

Chinese Gamers Sell Kids To Bankroll Their Habit

July 28, 2011, 9:04 am
It's a tough world out there, and sometimes money can be tight. If you're a young couple struggling to get by, where do you turn for a little extra cash? If you said "selling your children,

Interview with Linkbait Insider, Danny Ashton

July 28, 2011, 9:04 am
As this is a search business column, I thought I would move this month's post to the furthest end of the search spectrum with a post on linkbait. It's one of the areas of SEO where there's sometimes a reluctance to fully commit by clients, primarily due to it being a speculative activity. In my experience, clients are appreciative of transparent...

Great New Internet Marketing Jobs Listed on Marketing Pilgrim's Job Board

July 28, 2011, 8:18 am
Are you currently grinding through another week at a job that you know is not for you? Are you looking for your next great job opportunity ? Are you a company looking for the perfect person to fill your Internet and social media marketing job needs? We can help. We list great new job opportunities daily from around the world (including virtual...

Think Blogging is a Dead-End for Your Small Business?

July 28, 2011, 8:18 am
As the age of social media continues to evolve, many businesses are no doubt contemplating if blogging is still an important piece of the puzzle in their marketing and advertising efforts. While businesses blog for different reasons, the overriding goal behind blogging is to target your customers. That being said, is your business still in the...

6 Ways Search Marketers Can Capitalize During Holidays & Seasonally

July 28, 2011, 8:00 am
My last three articles have covered all manner of gift-oriented shopping behavior by search engine users. We’ve learned quite a bit, such as: Which product categories see a spike in interest earlier in the run-up to holiday shopping, com...

WebmasterWorld Weekly, July 28

July 28, 2011, 7:59 am
WebmasterWorld's hot topics and discussions you may have missed in the last few days. (-Subscription required)

Great New Internet Marketing Jobs Listed on Marketing Pilgrim’s Job Board

July 28, 2011, 7:58 am
Are you currently grinding through another week at a job that you know is not for you? Are you looking for your next great job opportunity? Are you a company looking for the perfect person to fill your Internet and social media marketing job needs? We can help. We list great new job opportunities daily from around the world (including virtual...

Google's Adwords Express Looks to Boost The SMB Search Advertiser

July 28, 2011, 7:26 am
Earlier this week Google announced their Adwords Express for businesses which is the resurrection or reincarnation of what used to be known as Google Boost. The long and short of it is that the program is designed for the folks who are intimidated by full blown paid search campaigns (which in the SMB space are plenty) but are looking to get into...

Twitter Testing New Promoted Tweets

July 28, 2011, 7:20 am
That's why starting today, we're introducing a way to ensure that the most important Tweets from the organizations you follow reach you directly, by placing them at or near the top of your timeline. These Promoted Tweets will scroll through the timeline like any other Tweet, and like regular Tweets, they will appear in your timeline just once....

Google’s Adwords Express Looks to Boost The SMB Search Advertiser

July 28, 2011, 7:11 am
Earlier this week Google announced their Adwords Express for businesses which is the resurrection or reincarnation of what used to be known as Google Boost. The long and short of it is that the program is designed for the folks who are intimidated by full blown paid search campaigns (which in the SMB space are plenty) but are looking to get into...

Facebook Insights: 6 Areas You Need to Monitor for Effective Messaging

July 28, 2011, 7:11 am
Facebook is a great platform for communicating with existing customers, marketing to potential customers, and showing the great things that set your brand apart from the rest. But how do you know if your Facebook messaging is actually effective? .

Speed Matters Enough to Google To Have You Pay For It

July 28, 2011, 6:25 am
The SEO community has been discussing just how important page load speeds are for their sites especially in relation to Google. While the following news from Google doesn't say just how important it is as a ranking factor, it does show that Google finds it important enough to develop a service offering around it called Page Speed service....

AdWords Express: Google Gives Local Businesses an Advertising Boost

July 28, 2011, 6:25 am
Google has rebranded one of its products that provides a quick-and-dirty solution for businesses to create auto-generated search advertising campaigns in AdWords. The former Google Boost is now AdWords Express. Beyond the name, not much has change.

The 'no time' myth

July 28, 2011, 6:14 am
I recently attended my 25th high school reunion (You want to feel old? Go to your 25th reunion. Wow.) All in all, it was a very fun experience. I got to see people who I haven't seen in years. I chatted with folks I didn't know well back in the day. And I learned how everyone was balancing work/home/family/other obligations. One of the sentiments...

UK: Telco/Net Provider, BT, Ordered To Block Access to Pirate Site

July 28, 2011, 3:50 am
In his ruling, Justice Arnold stated: "In my judgment it follows that BT has actual knowledge of other persons using its service to infringe copyright: it knows that the users and operators of Newzbin 2 infringe copyright on a large scale, and in particular infringe the copyrights of the studios in large numbers of their films and television...

Google Launches Trial of Page Speed Service

July 28, 2011, 3:40 am
Page Speed Service is an online service that automatically speeds up loading of your web pages.To use the service, you need to sign up and point your site's DNS entry to Google. Page Speed Service fetches content from your servers, rewrites your pages by applying web performance best practices, and serves them to end users via Google's servers...

5 Tips for Meeting Online Friends IRL

July 28, 2011, 2:58 am
Posted by Dr. Pete Social media is a bit of a paradox we have more friends than ever, but our relationships feel more and more superficial. When we retreat to the comfort of the internet, we introverts have even less incentive to get to know people IRL (In Real Life, for those who don't spend all day on the internet). If you know me online, it...

Sample B2B Content Marketing Strategy

July 28, 2011, 1:10 am
Just about every business can benefit for incorporating a content marketing plan into their overall marketing strategy, but that is especially true for B2B companies. Good content is going to help position your company as an expert in your industry, help build you online brand presence, encourage consumer trust, drive traffic to your site and...

When is Labor Day 2011? Now Google Tells You

July 28, 2011, 12:13 am
Google is known for giving you answers directly within the search results, be it weather, stock quotes, current times around the world, currency conversion, or sports scores for the NFL, MLB, NBA and NHL. Now you can add the dates of upcoming holi.

Planning - that's the Japanese way!

July 27, 2011, 10:10 pm
Traditionally, we love to plan. Whether it is through our various management operations, environmental sustainability to even day-to-day activities, planning is an essential part of everything we do. According to the results of the recent Living with the Internet study a study by Microsoft Advertising, MEC and Mindshare, how Japanese consumers...

Small to Medium Business Reality Check: Jumping off the Jargon Bandwagon

July 27, 2011, 5:17 pm
If you havent been to HPs 367 Addison Avenue Blog , its a great resource for small-to-medium business owners with helpful tips, tricks and advice to help bring your business to the next level. Melissa Zieger, the editor at 367 Addison.

Yahoo! Search Trends: Teens going online to prepare for college life

July 27, 2011, 5:06 pm
Going off to college and living away from home for the first time can be exciting for some teens, while daunting for others. In both cases, it seems college-bound teens are turning online for answers on the next chapter of their life as college-related searches spike this month on Yahoo!. Fresh searches. While some freshmen search this month on...

Visits to Google+ And Time Spent On Site Decline in U.S.

July 27, 2011, 4:51 pm
Experian Hitwise has shared some new data with us regarding Google+. According to the firm, Google+ received over 1.79 million total U.S. visits last week (ending July 23), which is a decrease of 3% vs.

Google Tests Design Change, Launches Mobile Maps Update

July 27, 2011, 4:35 pm
Amit Agarwal reports (with screenshots) that Google is testing a new design layout that places familiar search options at the top of the screen, and actually makes the search results page more Google Profile-ish.

White House Twitter Account Rickrolls Bored User (And All Of Us, Subsequently)

July 27, 2011, 4:35 pm
The White House began their "office hours" today at 2 p.m. EST. They asked Twitter followers to submit questions about the debt debate using the hashtag #WHChat. As their last response,

Battleship Trailer Hits the Web, Looks Like Maritime Transformers

July 27, 2011, 4:15 pm
If there was one film that the masses were demanding, it's one based on the board game Battleship. Personally, I remember watching as Jim Carrey's Riddler played the famous game in Batman Forever.

Own Your Own Town for $800K

July 27, 2011, 4:05 pm
by Mike Krumboltz Had it with life in the big city? The traffic, crowds, and high rent got you down? Then may we suggest you consider investing in the town of Scenic, North Dakota? And by "invest" we mean "buy the whole darn town for $800,000." That's right. The small town, which admittedly has seen better days, can be yours for just a bit more...

FairSearch Accuses Google of "Grossly" Exaggerating Contribution to Economy

July 27, 2011, 3:59 pm
The FairSearch Coalition released a report today, which it calls "an independent critical analysis of reports released by Google about its purported 2009 and 2010 economic impact in the U.S.

Content Optimization Tutorial: How to SEO your Content for Rankings

July 27, 2011, 3:50 pm
by Stoney deGeyter A lot of people have trouble figuring out the "correct" way to optimize content for keywords. Copywriters are resistant to having to use particular words to get their point across and, rightfully, don't want their content cluttered with dumb sounding "keyword" phrases. It's unfortunate that "optimized content" has somehow...

FairSearch Accuses Google of “Grossly” Exaggerating Contribution to Economy

July 27, 2011, 3:44 pm
The FairSearch Coalition released a report today, which it calls “an independent critical analysis of reports released by Google about its purported 2009 and 2010 economic impact in the U.S.” Economist Allen Rosenfeld was commissioned by FairSearch to review Google’s …

Almost Three Quarters of Online Adults Visit Video-Sharing Sites

July 27, 2011, 3:13 pm
When was the last time you watched a video on YouTube or other video-sharing site? If you said, "yesterday," then you're in line with 28% of internet users. 71% of online adults said they have visited a video-sharing site at some point and that includes an equal number of men and women. These new numbers from the Pew Research Center's Internet and...

Mad Men on Netflix Now a Reality

July 27, 2011, 3:13 pm
In early April, Netflix announced that it had reached a deal to stream the hit AMC television series Mad Men. Now, here in late July, the company has announced that it's now available.

Google+, Am I Forcing This Relationship?

July 27, 2011, 2:58 pm
I've been a member of Google+ for exactly three weeks today. It seems like only yesterday that I tentatively attempted a login that I was sure would fail,

Searches reflecting concerns over debt ceiling

July 27, 2011, 2:53 pm
Ongoing debates in Washington DC regarding the debt ceiling have captured the interest of Americans as many struggle to understand the overall impact. Search activity has been building over the past 5 weeks and variations of 'debt ceiling' jumped 232% for the week ending July 16, 2011 as compared to the prior week. Last week, 'debt ceiling' ranked...

The 10 Best Shopping Engines

July 27, 2011, 2:27 pm
Each quarter CPC Strategy ranks the best comparison shopping engines (CSEs) according to their merchant tools, merchant support standards, average conversions, traffic, CPC cost per sale, and revenue to help online retailers decide where to f.

New Twitter Search Improves on Finding Conversations

July 27, 2011, 2:27 pm
Twitter has redone its search feature, and it's much more enjoyable to use now, if you ask me. The design replicates that of the "new Twitter". If you click on a tweet from the search results,

Groupon IPO Reportedly Pushed Back, Pending SEC Scrutiny

July 27, 2011, 1:56 pm
A report from CNBC, citing people familiar with the matter, says that the SEC's review of Groupon has been prolonged by concerns about the company's accounting metrics, which could keep the much anticipated IPO from happening until late September.

Facebook Makes App Testing Easier

July 27, 2011, 1:25 pm
Since the whole "ban bot" fiasco, Facebook has been trying to save face with developers. A couple weeks ago,

Google+ Gets Advice from MySpace Tom

July 27, 2011, 1:14 pm
One month into its already storied existence, Google+ is getting both advice and request features at a health clip. One of the most liberal advice dollopers has been Tom Anderson, also known as MySpace Tom, for better or worse. As the founder of the social media comet that flamed out perhaps far too soon, Anderson is in my opinion one of the best...

Daily Facebook Posting Increases Reach

July 27, 2011, 1:11 pm
On Facebook, brands are like short people in the center seat at a stadium during a rock concert. Even if they jump up and down or wear a moose hat on their heads, they might not get noticed. There is simply too much input going on in all directions, so unless a fan is looking their way, their clever messaging sign will probably go unread. But...

New Clarity on Reconsideration Requests from Google's Tiffany Oberoi

July 27, 2011, 1:01 pm
Endorsement by Matt Cutts: Every SEO/search person should read this interview by Eric Enge. It comes with tons of great info about how reconsideration requests work at Google.

Jon Haber from OMD's Ignition Factory on Mobile Advertising & Sexy Creative! #AdVision

July 27, 2011, 12:29 pm
Number 32 in our  Ad Vision Series of videos, sees me on the pier with Jon Haber from OMD talking mobile marketing. Jon gives us the inside scoop on his team and their approach to innovating campaigns in the mobile space, and talks about how they're constantly trying to push the boundaries of what's possible. As he says, mobile now is so much...

Discussion: What do you think Google's U.S. market share really is?

July 27, 2011, 12:02 pm
When the online measurement services send out their monthly market share numbers, Google's U.S. market share is usually pegged at around 65% to 70%. But some say it's probably higher than that, perhaps even as high as 80-90% (which is the case in many other countries). In our "Discussion of the Week," we want to know what you think Google's U.S....

Brand New Open Site Explorer is Here (and Linkscape's Updated, too)

July 27, 2011, 11:32 am
Posted by randfish This morning at Mozcon, I announced the launch of Open Site Explorer v3 , a long-awaited upgrade to one of the most popular marketing tools on the web. I'm more than a little excited about all the progress, hard work and remarkable features that are included in this upgrade, so let's get right to them. The first thing you'll...

Netflix Price Hike Might Cost Them 12% of Dual-Subscribers

July 27, 2011, 11:29 am
Maybe there was something to Reed Hasting’s shock about the level of outrage from subscribers following the recently announced price changes. In this week’s earnings call, Hastings said that he was surprised that there wasn’t more of a backlash from …

SEOmoz's Open Site Explorer Gets An Upgrade

July 27, 2011, 11:17 am
Today SEOmoz, one of the leading providers of search marketing information from thought leadership to the tools of the Internet marketing trade, announced an update to their Open Site Explorer tool which was introduced in January of 2010. The upgrade was announced at MozCon 2011 . The tool has been upgraded with a dramatically expanded page index...

Google and SAP Partner on Geo-Mapping

July 27, 2011, 11:17 am
Google and SAP announced a partnership today at the AlwaysOn Summit.

Congratulations Bing Rewards Sweepstakes Winners! 3 New Sweepstakes Kick Off

July 27, 2011, 11:16 am
We are pleased to announce the winners of the first ever Bing Rewards sweepstakes, pending official confirmation. The response we received was so overwhelming that weve just launched three new sweepstakes. Keep reading for details on how to enter, but first congratulations to our winners. Veronica S. of New Haven, Connecticut had her name drawn to...

SEOmoz’s Open Site Explorer Gets An Upgrade

July 27, 2011, 11:08 am
Today SEOmoz, one of the leading providers of search marketing information from thought leadership to the tools of the Internet marketing trade, announced an update to their Open Site Explorer tool which was introduced in January of 2010. The upgrade was announced at MozCon 2011. The tool has been upgraded with a dramatically expanded page index...

VoIP Market to Grow to $40 Billion by 2015

July 27, 2011, 10:46 am
Internet calling and communication is getting increasingly popular, according to a new report from research firm Point Topic. The report found that voice over Internet protocol (VoIP) now has more than 120 million subscribers globally.

OK Go, Google Team Up For New HTML5-Powered Music Video

July 27, 2011, 10:15 am
OK Go, the band responsible for some of the most viral music videos in recent memory, has teamed up with Google and a dance troupe called Pilobolus for an HTML5 Chrome experiment called All Is Not Lost.

Windows Phone Mango Goes to Manufacturers

July 27, 2011, 10:15 am
The next version of the Windows Phone operating system - Mango - has been released to the first manufacturers who will produce devices built around it.

Two-Thirds of 13.3 Million Canadian Online Banking Customers Used Online Bill Payment in Q1 2011

July 27, 2011, 9:54 am
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of the comScore Canadian Online Banking Insights report, providing a detailed look into emerging trends in the Canadian online banking industry. Based on comScore's opt-in research panel of approximately 40,000 Canadian Internet users, the...

Pay Per Click (PPC) for SMB Part 10 - Negative Match Types

July 27, 2011, 9:49 am
Last week Akhila filled you in on how to apply match types and bids to your SMB accounts. The Shahs Cars account is now ready to go live, but theres just one more adCenter feature to explore: Negative Keywords . Trust me, its all positive when it comes to negatives. Negative keywords are an optional aid to help prevent your adverts from being...

The Key to Effective Long Copy

July 27, 2011, 9:39 am
It's the debate that never ends' Do those long copy sales pages actually work? Do people really read that much these days? And, more importantly, do they actually buy from them? The answer: They not only work, they often work better . Of course, that's only if long copy is the right call, and done correctly. Here's how to figure out if long copy...

DaniWeb Claims 110% Recovery from Google Panda Update

July 27, 2011, 9:23 am
This week, it was confirmed that Google had made a minor adjustment to its Panda algorithm update, which has drastically altered the search engine's results several times since its first iteration in February.

Creating Advanced Segments In Google Analytics: Filtering Out Branded Keyword

July 27, 2011, 8:52 am
In our previous post on creating useful advanced segments in Google Analytics we were talking about setting up the process and determining your true shopper. Now, let's also see how to create a segment for non-branded keyword .

SEO Techniques for Large Sites: How to Maximize Product Visibility in Organic Search

July 27, 2011, 8:37 am
Large, complex websites often face a challenging scenario: getting product-level (or item-level) URLs to rank. This problem is most acute on enterprise-level websites with hundreds of thousands of unique product SKUs. Good examples of sites d.

Jerry Meals' Braves/Pirates Call Controversy Spawns Amazing Twitter Trend

July 27, 2011, 8:37 am
We all know that officiating error is a part of most popular sports. Whether it is a poor strike three call on the outside corner, a referee missing an obvious traveling violation or a back judge calling a ridiculous offsides,

Jerry Meals’ Braves/Pirates Call Controversy Spawns Amazing Twitter Trend

July 27, 2011, 8:29 am
We all know that officiating error is a part of most popular sports. Whether it is a poor strike three call on the outside corner, a referee missing an obvious traveling violation or a back judge calling a ridiculous offsides, …

Facebook for Business Launched

July 27, 2011, 8:21 am
"The world has gone social. Be part of the conversation," says Facebook as it pitches its new Facebook for Business site. The mantra's about as fresh as the new features on the site. Yes, that's right.

SEO content marketing roundup, week ending July 27th

July 27, 2011, 8:11 am
While the buzz around Google+ has quieted down somewhat, social media and search marketers are still humming about its potential and what it does and does not mean to Facebook. Meanwhile content marketers discuss all things content, from curation to chasms to conversions. Take a moment and catch up with this week's latest and greatest web writing...

Create Actionable Reports With Google's New Top Vs. Side Segment

July 27, 2011, 8:06 am
When managing a complex, high volume PPC campaign every piece of data your crunch can help your get the most out of your campaign. Understanding how your ads perform based on position can provide you with insight to how much you should be spending and what specific ad positions work best for your campaigns. For the longest time PPC Managers had to...

Google Takes Notice And Makes +1 Button Faster

July 27, 2011, 7:40 am
...we've begun to roll out out a set of changes that will make the button render up to 3x faster on your site. No action is required on your part, so just sit back, relax, and watch as the button loads more quickly than before.

Brandspam - Google's Latest Challenge

July 27, 2011, 7:20 am
We all have our different views on the value of Google's search results after Panda. What is undeniable is that a lot of rubbishy spam sites have disappeared out of the listings which is very welcome - but many commercial key phrases are now dominated by big brands that have taken the opportunity to move into niches that they have never been in...

My Top 5 Most Used Custom Reports in Google Analytics

July 27, 2011, 7:19 am
Well over a year ago now, I found myself in a bit of a situation. A new client who had been on Webtrends had decided to switch to Google Analytics and had lost all their previous data. That, in and of itself would be bad enough, but I was faced wi.

Facebook for Business Page Appears

July 27, 2011, 6:43 am
Facebook has obviously been watching and taking notes regarding what has taken place with Google+ and brand pages (no matter how inane the whole thing was / is). As a result, it looks like someone at the social network cried down from the mountain to "Tell the Facebook for business story, now!" The result? The Facebook for Business page which was...

Guest Blogging as a (Promotional) Link Building Strategy

July 27, 2011, 6:29 am
The biggest mistake I see when folks attempt to guest blog is that they think it’s all about them. They’ll write what could double as a press release for their company or website and then wonder why they can’t find any blogs that want to publish it...

Google AdWords Express

July 27, 2011, 6:28 am
Google officially launched AdWords Express. The new easy Pay Per Click service Initially launched as Google Boost in October 2010, AdWords Express is an faster and easier way to start advertising online via AdWords: five minutes set up aimed at local businesses campaign automatically managed basic business information required and create an ad the...

SEO Strategy: How to Capitalize on Your Competitor's Mistakes

July 27, 2011, 6:28 am
If you aren't the marker leader, sometimes the best time to grab traffic and customers from your competition is when they screw up. You may notice that when your competitor makes a big mistake they generally don't want to address it pu.

SEO Strategy: How to Capitalize on Your Competitor’s Mistakes

July 27, 2011, 6:00 am
If you aren’t the marker leader, sometimes the best time to grab traffic and customers from your competition is when they screw up. You may notice that when your competitor makes a big mistake they generally don’t want to address it pu...

Getting the Most From Affiliate Summit East - An Interview with Shawn Collins

July 27, 2011, 5:57 am
Editor's Note: Occasionally we will give our readers a look at various events that one of our writers will be attending. We have no connection to this event other than this post to inform you about the opportunity that exists for futher online marketing education and networking. Affiliate Summit East is just around the corner (August 21-23) in New...

Getting the Most From Affiliate Summit East – An Interview with Shawn Collins

July 27, 2011, 5:43 am
Editor’s Note: Occasionally we will give our readers a look at various events that one of our writers will be attending. We have no connection to this event other than this post to inform you about the opportunity that exists for futher online marketing education and networking. Affiliate Summit East is just around the corner (August 21-23)...

A look back at NACo 2011

July 27, 2011, 5:26 am
Posted by Wendy Wu, Google Enterprise Team A week ago the Google State and Local Government team and our partner SADA Systems were out in force at the National Association of Counties Annual Conference in Portland, Oregon. The conference provided a platform for over 2,000 county leaders and industry experts from across the nation to discuss...

comScore Digital Analytix Adds OTTO as Client, Proving Expertise in Retail Sector

July 27, 2011, 4:55 am
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that its web analytics service, Digital Analytix, has been chosen by OTTO, one of Europe's largest online retailers, to analyse and optimise the portals' sites, demonstrating its capabilities to be suited for the retail sector.

Top 20 WordPress Plugins - 2011 Edition

July 27, 2011, 2:05 am
Tonight I was delighted to be invited to speak at the London Blog Club and presented about the WordPress plugins which I find most useful. Here are the slides from my talk: 20 Top WordPress Plugins - 2011 Edition - Kevin Gibbons, London Blog Club If you have any questions on this please let me know in the comments or on the meetup.com page. ©...

Facebook Launches "Facebook for Business" Guide

July 27, 2011, 1:30 am
Facebook on Tuesday debuted a step-by-step online guide aimed at helping small businesses use the social networking site. The company is billing the new webpage, found at Facebook.com/business, as an "online education center" that gives directions on such things as how to set up a profile page, create targeted ads and deals, and interact with...

Leveraging your SEO for Search Retargeting

July 27, 2011, 1:23 am
Posted by JoannaLord Here at Moz we work hard to break down those silly silo things (frankly they scare us). We believe that the different pieces of marketing should constantly be communicating with each other. Cyrus (our SEO lead) and I try to communicate on what we are seeing, where we might be overlapping, dropping the proverbial ball and so on...

3 Tips for Local Search Optimization

July 27, 2011, 1:13 am
In an increasing mobile world, local search profiles are becoming more and more important. If someone is looking for information on their phone, say the address or phone number of your business, they don't want to dig through you site to find it. A local profile gives them all the information they need in a fast and efficient format. Local...

71% of Online Americans Visit Video-Sharing Sites [Study]

July 27, 2011, 12:21 am
Kathleen Moore of the Pew Internet Project has just written a report that says 71 percent of online Americans now use video-sharing sites such as YouTube and Vimeo, up from 33 percent 4.5 years ago. The use of video-sharing sites on any given.

Keyword research: a wise investment of time

July 26, 2011, 9:32 pm
Keyword research. It should be the beginning of every content-related project you work on. From search to social and from paid search through building your website's navigation, keyword research will provide insights that can set you up for success. In this blog post we'll examine why you should perform the research and what the data is telling...

Our Latest Chrome Toolbar Update is Live! (and one more cool thing)

July 26, 2011, 7:18 pm
Posted by Karen Semyan Hi, I'm Karen, a new product manager at SEOmoz. On the heels of our Firefox toolbar launch in May, Im happy to announce that weve launched our MozBar for Chrome . With this update, youll be able to research sites in your favorite browser-Chrome or Firefox-using a powerful toolbar that gets you quickly to the data you need...

Web Design: The Emergence Of Page Apps

July 26, 2011, 7:00 pm
A web designer creates beautiful layouts for the web content of his customer. The customer is happy at first, but as he grows more knowledgeable about the web and its possibilities, he starts asking new layout changes, integration of new features and more. Photo credit: Peshkova What happens next is that the designer grows angry to the customer...

Google Brand Bias Reinvorates Parastic Hosting Strategy

July 26, 2011, 6:27 pm
Yet another problem with Google's brand first approach to search: parasitic hosting . The .co.cc subdomain was removed from the Google index due to excessive malware and spam. Since .co.cc wasn't a brand the spam on the domain was too much. But as Google keeps dialing up the "brand" piece of the algorithm there is a lot of stuff on sites like...

Three Stories of Survival

July 26, 2011, 4:39 pm
by Mike Krumboltz The world is a dangerous place. Three amazing stories of survival in the face of bears, snakes, and a rogue kangaroo are sweeping the Web. We're happy to report that all three incidents have relatively happy endings. Teenagers escape bear attack When 17-year-old Samuel Gottsegen traveled to Alaska to be part of an outdoor...

Google Made a Minor Tweak to the Panda Update

July 26, 2011, 4:29 pm
Google makes hundreds of changes to its algorithm every year. Some days it makes more than one (obviously). One day last week, the search engine reportedly made a small tweak to the Panda part.

Google's +1 Button Slows Page Loading

July 26, 2011, 4:29 pm
With Google's need for speed, WebmasterWorld Members discuss the issue of slow page loading as a result of installing the Google+1 button. The question of how this slowness of page loading is affecting the site's SERPs positioning is discussed.

Amazon Earnings Released

July 26, 2011, 3:53 pm
Amazon announced its second quarter earnings today, and that includes an increase in sales of 51% (YoY) to $9.91 billion. Not bad. Better than what Wall Street had expected, in fact.

New Dark Knight Rises Trailer Promises S&M, Batman Working At Walmart

July 26, 2011, 3:53 pm
Who is excited for next summer's most anticipated film? I know, I'm super stoked about Men In Black III as well. Another film I'm also pretty anxious for is the finale of Christopher Nolan's Batman revamp, The Dark Knight Rises.

Mobile Gaming: Highest Revenue Comes from the Least Number of Players

July 26, 2011, 3:51 pm
Freemium – it’s a hybrid of free and paid and it’s all the rage in mobile gaming. Try the game for free, play for free, but if you really like it, pay a few dollars for more levels, more detail or a virtual donkey. Who wouldn’t want a virtual donkey? Actually, a lot of people will pass on that offer but it doesn’t...

Find nearby deals with Google Shopper 1.5 for iPhone

July 26, 2011, 3:37 pm
(Cross-posted on the Google Mobile Blog ) We've recently made a few new changes to Google Shopper for iPhone that makes it easy to find nearby deals when you're on-the-go. In the latest version of Google Shopper, in addition to the 'Shop' tab, you'll now see two new tabs at the bottom of the app: Offers and My Offers. The Offers tab displays a...

Repetition Works, Repetition Works, Repetition Works

July 26, 2011, 3:11 pm
Put aside your Facebook page, your mobile apps and skywriting, it's time to get back to basics. Casale recently released a report about the good old fashioned banner ad and though the results weren't surprising, they do bear repeating. Repetition is good. The study found a huge jump in response rate for ads shown five or more times. The study also...

Add Your Google+ Circles to Results in Google Search, Bing, IMDB, Wikipedia, eBay and More

July 26, 2011, 2:50 pm
We've written about Wajam a few times. It's a social search tool that you can add as a browser extension, which displays results from your social networks at the top of Google or Bing search results. For example,

David Wu Resigns, Tiger Suit Haunts Him On Twitter

July 26, 2011, 2:50 pm
Although Anthony Weiner provided more comic fodder than anyone could have ever hoped for (the name, my god, is was just too perfect), the latest congressman to resign under shameful circumstances is giving him a run for his money.

The Latest Multi-Lotto Winners

July 26, 2011, 2:45 pm
by Mike Krumboltz Wondering where all your good luck has gone? Maybe the McCauleys of Charlotte, North Carolina have it. For the third time in twenty years, a member of the family has won the lottery. A buzzy article from the Daily Mail delves into the details. Back in 1991, the family won $15.5 million from the New York Lotto. This was their...

Google Study Examines Organic/PPC Interplay

July 26, 2011, 2:40 pm
A new Google study examines a common question from advertisers: Are PPC ads redundant when combined with a prominent organic ranking? The study reveals that the PPC ads have, on average, very little click overlap. The Details of the Study O.

Mind the Bid-to-CPC Gap in Paid Search

July 26, 2011, 2:35 pm
An sophisticated look at advanced PPC bidding techniques.

In Advertising, is there Still Value in Shock Value?

July 26, 2011, 2:29 pm
For the Internet generation it's better to be useful than shocking, says Mullen's Edward Boches Thanks to user-generated video and, well, basically any search engine, practically everything users want is at their fingertips. Because of that, they've seen it all. Kind of makes it tough for the advertising profession to shock its audience-a common...

Repition Works, Repitition Works, Repititon Works

July 26, 2011, 1:53 pm
Put aside your Facebook page, your mobile apps and skywriting, it’s time to get back to basics. Casale recently released a report about the good old fashioned banner ad and though the results weren’t surprising, they do bear repeating. Repition is good. The study found a huge jump in response rate for ads shown five or more times. The...

Arnold's Divorce Papers: the Sequel

July 26, 2011, 1:45 pm
by Claudine Zap Arnold Schwarzenegger decided a "take two" for his divorce paperwork was necessary, after a snafu had the actor denying his ex, Maria Shriver , spousal support or paying for her legal fees. The star refiled the paperwork with the fixes. The glitch was due to the ex-California governor failing to read the fine print of his own...

Socialize & Optimize with Content Marketing at SES San Francisco 2011

July 26, 2011, 1:24 pm
Certainly one of the best cities in the U.S. for a conference is San Francisco and in a little over 2 weeks the famous ClickZ Connected Marketing Week returns with 5 days of deep dive online marketing education, networking and knowing SEOs, plenty of fun. A big part of the week is the SES San Francisco conference for which I sit on the Advisory...

Google+ Already a Good Source of Traffic For Some Sites

July 26, 2011, 1:21 pm
Google+ is still very young, but it’s already becoming a significant traffic source for some sites. “I was quite surprised to find how strong Google+ was as a social media traffic source driver,” Larry Kim, Founder and CTO of WordStream, …

Google Revamps Places Design, Removes Off-Site Reviews

July 26, 2011, 1:19 pm
Google has revisited the design of its Places pages. The new look is cleaner, involves more calls to action, and - most importantly - removes all the reviews that were being imported from competing sites. The New Look of Google Place.

Are Cars Becoming the Ultimate Mobile Selling Device?

July 26, 2011, 12:17 pm
Interesting new interactive apps are being created for our cars. GMC and Buick have integrated Facebook to track and socialize the personalized designs we dream up for their vehicles, while Toyota (screenshot above) is showcasing "car windows.

Netflix: We Thought You Would Be More Upset About The Price Hike

July 26, 2011, 12:02 pm
The public reaction to the recent Netflix price change has calmed a bit, and although the interwebs are far from tranquil,

The MySpacing Of Facebook Continues

July 26, 2011, 11:46 am
Whether or not this actually happens has yet to be determined, and, in fact, it probably won't be for some time yet, but there's a growing meme about Facebook becoming MySpace, thanks to the influence of Google+. In fact,

Google Buys Facial Recognition Company PittPatt

July 26, 2011, 11:15 am
Google has picked up a facial recognition group known as PittPatt. PittPatt's technology is likely to be used in Google+, although there are many potential applications. The PittPatt Acquisition PittPatt has been around since 2004, when it bec.

comScore Social Essentials™ Enables Brands to Quantify Social Media Impressions and Incorporate into Marketing Mix Measurement

July 26, 2011, 11:15 am
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the global launch of Social Essentials™, a new social media measurement platform that helps brands quantify social media brand impressions and incorporate them into a measurement of the marketing mix.

"Apply with LinkedIn" Might Be Pretty Huge

July 26, 2011, 11:15 am
This week, LinkedIn revealed a new tool called "Apply with LinkedIn". It's basically a button companies can put on their websites to enable one-click job applications by potential candidates.

Microsoft adCenter Editorial Guidelines: Best Practices to Avoid Disapprovals

July 26, 2011, 11:10 am
As a new online advertiser or even an online advertising veteran, the best way to avoid editorial disapprovals is to make sure youre familiar with the Microsoft adCenter online advertising guidelines . These guidelines are put in place to provide a high quality search experience for users and publishers and maintain a fair marketplace for...

PhotoBox can piggyback on Moonpig's online success

July 26, 2011, 10:44 am
This week news emerged of a digital merger between online printers PhotoBox and personalised card company Moonpig.com with the latter being acquired for £120 million. Moonpig.com has carved a niche for itself in the online card industry, as the number one website in its category it receives nearly 11% of all visits to Flowers and Gifts websites....

“Apply with LinkedIn” Might Be Pretty Huge

July 26, 2011, 10:44 am
This week, LinkedIn revealed a new tool called “Apply with LinkedIn”. It’s basically a button companies can put on their websites to enable one-click job applications by potential candidates. “We’ve put an incredible amount of effort to rethink the job …

Google VP Explains the Google+ "Real Name" Policy

July 26, 2011, 10:27 am
Vic Gundotra, Google's VP of Social, discussed the company's decision on enforcing real names for users. While Google accepts pseudonyms, it's pushing for the use of actual names rather than complex or offensive "fake" names. Google's Policy on .

Google Adds Direct Answers for Special Occasions to Search Results Pages

July 26, 2011, 10:27 am
Google has started including dates for particular holidays and celebrations right on the search results page for certain queries. That includes some more obscure occasions, such as National Popcorn Day.

NFL Social Media Push Continues With Thank Yous

July 26, 2011, 10:27 am
The NFL players are thankful to the fans for standing by them, and to show their gratitude, members of the soon-to-be recertified NFL Players Association have once again engaged in social media. This time, with YouTube. Yes,

Zynga Has a New Competitor: 6waves Lolapps

July 26, 2011, 10:11 am
Zynga brought an entirely new approach to the gaming industry by offering gaming outlets on social networks such as Facebook. The widespread growth and success of games such as Farmville and Mafia Wars show that its approach works. It has actually caused many people to view gaming in an entirely different light.

Email Is (Still) Important And Here Is Why

July 26, 2011, 10:00 am
So, where does this leave email? Has the @ symbol lost its meaning as an address, and instead become the signifier of a Twitter name? I think that we need to radically reconsider our approach to email in this changing landscape and understand that it can be a powerful tool when leveraged correctly.

SEO Video Lesson- Social Bookmarking Sites as Part of Your Content Marketing Strategy

July 26, 2011, 9:56 am
Even great content could use a little help getting positioned in front of your target audience. That's why content promotion and sharing is just as important as content creation. One way to help promote your content is to develop a social bookmarking strategy. Every time a new piece of content goes live, promote it across popular and niche social...

Exactly How Valuable Are People With High Klout Scores?

July 26, 2011, 9:53 am
My question is: Does a person’s Klout actually determine the impact they have on their audience? Can we predict that those with high online influence can directly persuade others into action? I scoured the Twitterverse for some of Ad.ly’s sponsored messages and used our Compete.com data to determine each celeb’s actual impact on website...

Google says that valid HTML code is a quality signal

July 26, 2011, 9:36 am
Webmasters are not sure about the importance of valid HTML code. Some think that it is very important while other say that it doesn't matter. Last week, Google said that valid HTML code is a quality signal.

Why Bad Writing is Essential to Good Blogging

July 26, 2011, 9:35 am
I've been blogging for six years now, and in that time I've noticed something " anyone can do it. At first, I thought that this was a good thing. But then I realized that every good thing has a shadow side. So here's the downside of the accessibility of blogging: It makes the already-terrible writers much, much louder . There are too many bloggers...

"Nightmare" No-Technology Scenario Leaves People Upset, Disconnected

July 26, 2011, 9:35 am
Dependance on technology in the industrialized parts of the world is at an all time high. This should be no shock to anyone, as the nature of technological development is to become more and more pervasive.

“Nightmare” No-Technology Scenario Leaves People Upset, Disconnected

July 26, 2011, 9:32 am
Dependance on technology in the industrialized parts of the world is at an all time high. This should be no shock to anyone, as the nature of technological development is to become more and more pervasive. If the machines are …

Baidu Profits Exceed Expectations In Q2

July 26, 2011, 9:20 am
Baidu has announced that its Q2 net profit has almost doubled compared to the same period last year and is predicting a further increase in Q3. Baidu is benefiting from the increasing number of advertisers investing heavily in the world's largest internet market, which passed 500 million users last week, and has grown its number of customers by...

Is Mozilla Building A Web OS?

July 26, 2011, 9:20 am
While the downfall of the desktop operating system has been foretold since the before the days of Gmail’s launch, the industry hangs on. Sure, mobile device operating systems and netbooks have increased in uptake, but home computing is still dominated …

What's New in SEO for July 26, 2011

July 26, 2011, 9:09 am
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Teaching computers to "see" an image Last month Google announced Search by Image, which allows users to search using a picture instead of typing words. This post explains how...

Google Webmaster Tools: A Beginner's Guide to Installation

July 26, 2011, 9:09 am
In recent weeks I have set up Google Webmaster Tools for a number of different clients, some of whom wanted some documentation on how this could be done. Based on that document I have decided to publish this very basic beginner's guide for those who are unfamiliar with the set up process of Google Webmaster Tools. What is Google Webmaster Tools?...

Google Talks Upcoming Improvements to Name Handling for Google+ Profiles

July 26, 2011, 9:04 am
Google's Bradley Horowitz wrote a post on Google+ about how the company is handling its process for informing users when they are violating its policy on user names. Google is working on changes to the process,

BlueGlass TPA Expands Speaker List : AOL, eBay & CopyBlogger

July 26, 2011, 9:04 am
BlueGlass TPA , the exclusive two day conference that will be held in Tampa, FL on September 26th & 27th, has added some well known expert speakers to its already impressive list of presenters and panelists. eBay's Dennis Goedegebuure will be presenting on advanced SEO tactics. AOL's Simon Heseltine will be adding with SEO & social signals.

How SEO and Social Media Add Up to Online Marketing Success

July 26, 2011, 8:49 am
Social search, as defined by Wikipedia (everyone's most trusted online source), is "a type of web search method that determines the relevance of search results by considering the interactions or contributions of users." Some marketers have claimed that social search is doing away with traditional search methods and that SEO is dead in the water...

5 Tips for Selecting PPC Keywords

July 26, 2011, 8:33 am
Keywords are the nerve center of every paid search campaign, big and small. Keyword selection drives the consumers that will see your ads and starts to set the expectations around the services you offer or the goods you sell. Your keyword list i.

Obama, John Boehner Speeches Crash Congressional Websites

July 26, 2011, 8:33 am
Last night, President Barack Obama and Speaker of the House John Boehner both delivered speeches outlining the state of negotiations surrounding the debt ceiling and the budget.

+1 Button on AdWords: Paying for What You Could Get for Free?

July 26, 2011, 8:18 am
Before Google unleashed its new social network Google+, it launched the +1 button, which appears on content sites across the web, in Google search results, and on Google's AdWords ads.

YouTube Video Optimization from A to Z

July 26, 2011, 8:18 am
Why Optimize Videos on YouTube? With the explosion of computer technology, the Internet has become the primary source from which the average Joe receives news. Good, old-fashioned newspapers and television as information sources are nearly extinct. Reading articles online wasn't enough for Joe, so he moved on to a more entertaining, mobile method....

Oracle's Claim Against Google Toned Down

July 26, 2011, 8:13 am
For those who pay close attention to Google's legal troubles (and there are many troubles to track), the Oracle case has been an exciting, if veiled, case to follow. It started back in August of 2010, when Oracle indicated that it would be suing Google for violation of patents that Oracle recently acquired in its .

Mobile Email and Purchasing: Perfect Togther

July 26, 2011, 8:03 am
Marketers are faced daily with a deluge of statistics and ‘proofs’ that whatever it is they chose to hitch their wagon to yesterday has now been replaced by something bigger, better and faster. It makes one wonder why anyone would want to be in online marketing if it always feels like you are a half-step behind the cool kids. One thing that...

Your site's been found: so now what?

July 26, 2011, 7:52 am
Guest Author, Sid Smith Congrat's! Your site's been found: so now what? Well, for only a couple hundred bucks a month you can join one of several members-only programs that let you "spin" articles into dozens of variations and post those articles on "high-ranking" blogs all over the world. You'll get hundreds of inbound links to your website, and...

Google AdWords Appearing With Uppercase Display URLs

July 26, 2011, 7:50 am
I was quite surprised last night to see an ad on my gmail account where the display URL was in all CAPS.

Why Your Link Requests Are Failing

July 26, 2011, 7:16 am
Picture this: You walk up to a local business, walk through the door, up to the first person you see and say "Hi, I'd like you to put this sticker on your window because I sell products that people who come to your establishment might like too." S.

How Images Improve -or Destroy – Conversion Rates

July 26, 2011, 7:11 am
Cool post describing the nuances of how online images affect people, subtly manipulating them furthers towards or away from a conversion.

6 Ways Google Gets Your Social Data

July 26, 2011, 7:08 am
Bas van den Beld describes the 6 ways in which Google gets our social data in order to figure out what we like and give us personalized results.

How to Promote Your Personal Brand on Google+

July 26, 2011, 7:06 am
Marketing on Google+ can be a very rewarding, and cost effective venture for those with a limited marketing budget since Google+ is currently a very popular site amongst tech savvy people, such as myself. However, caution must be exercised so that your marketing efforts do not meet with a less than happy end. Here is how to market your personal...

Local SEO: 10 Tips for Ranking in Your Area

July 26, 2011, 6:09 am
Any business of any size can benefit from search engine optimization (SEO). Geo-specific optimization in particular can make a small investment go a long way, as well as ensuring more relevant people click through to your pages. For example, &ld.

Should Traffic Ever Trump Taste?

July 26, 2011, 5:53 am
In the world of online reputation management there are a few times when the "Did they really do that?" quotient goes off the chart. Naturally, one of the most obvious times where this can happen involves a tragedy. This weekend's passing of singer Amy Winehouse shows just how willing people and companies are to put taste to the side for the sake...

SEO and User Experience Work Together

July 26, 2011, 5:28 am
The overarching goal of SEO and SEM is to drive traffic to a company's website. This can be done is various ways, but they all amount to creating numerous inbound pathways to various pages of the website. Correctly determining and implementing appropriate keywords throughout webpage content is one of the most important things a website owner can...

Getting Stuff Done by Video

July 26, 2011, 3:50 am
Posted by PhilNottingham Hi SEOmozzers! Im Phil Nottingham and I've recently joined Distilled as an in-house pirate. This is my first SEOmoz post and I look forward to hearing your thoughts in the comments! The Conundrum Creating detailed and actionable client reports has become a vitally important skill for any agency SEO to hone. Often well...

How To Build A Fan Base On Facebook

July 26, 2011, 3:30 am
WebmasterWorld Members discuss how to build and engage with fans on Facebook.

Mozilla Plans To Build Mobile and Tablet OS, Boot To Gecko

July 26, 2011, 2:59 am
Mozilla revealed preliminary plans today to take the Gecko engine that drives its Firefox browser and turn it into an open-source operating system that will eventually work on phones and tablets.

Bing, The Costly Distraction For Microsoft

July 26, 2011, 1:40 am
The division that houses Bing lost $2.6 billion in the latest fiscal year. Facebook, or even Apple, might make a better home for Bing.

SEO and User Experience Have to Work Together

July 26, 2011, 1:14 am
The overarching goal of SEO and SEM is to drive traffic to a company's website. This can be done is various ways, but they all amount to creating numerous inbound pathways to various pages of the website. Correctly determining and implementing appropriate keywords throughout webpage content is one of the most important things a website owner can...

Bing Tests New Home Page "Live Tiles" Design, PPC Ads in Organic Results

July 26, 2011, 12:22 am
A couple noteworthy new tests from Bing have been spotted in recent days. Search engines - and Bing is no exception - test (or in Bing's terminology "flight") new features and designs frequently on random users as a sort of.

Windows Phone 7 Mango So Sweet I Can't Get a Review Unit

July 25, 2011, 11:16 pm
For this post I'm taking a break from my regularly scheduled Google+ critiques to critique one of the other hot news items of the modern technology age: That would be Windows Phone 7. Where are all of these devices running Windows Phone 7? What is this elusive "Mango" build I've read about? They must be selling like hotcakes because Microsoft...

Google Study Shows Paid Ads Don't Cannibalize Organic Results

July 25, 2011, 11:00 pm
While there's no shortage of questions on why and how Google works, one of the concerns frequently posed by high-ranking sites is whether they may be paying for PPC ads unnecessarily. After all, if you're already ranking in the top few positions, is it really worthwhile to pay for clicks as well? A Google study, known as the Search Ads Pause...

Google Introduces "AdWords Express" for Local Businesses

July 25, 2011, 10:45 pm
It's a known fact that Google is pushing to get into the local advertisement ring. After their massive offer to Groupon was declined last year, Google went on to create "Google Offers," a service that - well, looked shockingly like Groupon. Additionally, Google's AdWords and Places have been pushing for new features and pitching to local...

Blekko Releases "14 Fact" Infographic

July 25, 2011, 10:14 pm
Blekko, the search site that "slashes out spam," has been doing well these past few months. Since its release, it has continued to grow in both unique monthly visitors and monthly search queries. Perhaps most importantly, though, Blekko's fans are loyal. One, in fact, was loyal enough to create a "14 fact" infographic. Fun Facts from the...

SEO Shop Puts 50 Google +1s on Sale for Just $9.99

July 25, 2011, 9:57 pm
So let me get this right: buy +1 spam votes to not make your spam look spammy?

New Ad Land Cartoon: Advertising's Legal Beagles

July 25, 2011, 8:52 pm
How the heck do some things ever get through legal? Don't get us wrong. We love our legal department. They keep us out of the courtroom, the last place we want to be next to jail. But sometimes advertising creatives - especially copywriters - have to wonder, how do some things make it through legal and others just don't? See the rest after the...

Yahoo! Advertising Blog Turns 1,000

July 25, 2011, 8:52 pm
In which we celebrate our "1K" post Did you know that: The year 1,000 A.D. was a leap year? The letter K stands for 1,000 because the prefix "kilo" (as in "kilogram") derives from the Greek word for 1,000, "ﻹ¿¹?" In Japanese mythology, 1,000 cranes signify healing? On Friday, July 22, the Yahoo! Advertising blog posted its 1,000 th article...

Webinar: How to Optimize Your Online Video Advertising

July 25, 2011, 8:52 pm
Learn tips for success from Yahoo! Insights If you were lucky enough to be in New York for Internet Week and the Internet Advertising Bureau's "Innovation Days" conference, you might have seen Edwin Wong, Yahoo!'s Director of B2B Strategic Research and Insights, talking about the future of online video advertising. Couldn't make it? We've got you...

Yahoo Japan is going strong with higher profit

July 25, 2011, 8:06 pm
Yahoo Japan announced that their year on year net profit rose 7.69% in last quarter (April-June) in advertising revenue. When Yahoo Japan decided to adopt Google's technology in its web searches in last December, many expressed their concern that it could have negative impact on Yahoo Japan's business in 2011. However, they've been recording a...

ShareThis Ads FastShare Feature

July 25, 2011, 8:06 pm
ShareThis, the social media sharing widget, just announced an upgrade that should help boost both your onsite time as well as your reach. They call it FastShare and it really does make sharing any blog post or article faster than ever. The widget works along with OAuth to automatically authorize the accounts of repeat users. The first time a...

Bing: Should Microsoft Sell It?

July 25, 2011, 7:35 pm
A recent article at the New York sparked a heated debate about the role of Bing in Microsoft's overall game plan. While some have stated that Microsoft should sell the search engine, others view Bing as a vital element in Microsoft's success during the 2010s. Bing as a Financial Hole Microsoft Online Revenue/Losses Report It was known from the...

Webinar: How Yahoo! Develops Great Content and Delivers Audiences

July 25, 2011, 7:25 pm
Lessons from the premier digital media company Yahoo! has the #1 internet property in 13 categories in the U.S. and 10 categories globally. In 2010, Yahoo! served an average of 13 billion ad impressions worldwide- per day . How do we do it? And where are we taking it from here to better serve the needs of both our users and our advertisers? Find...

Get Free Ad Credits for Bing and Yahoo! Search! by Shopping for Office or Windows Products for Your Small Business at a Microsoft Store Online (US Only)

July 25, 2011, 5:06 pm
If you own a small business and are planning a visit to the Microsoft Store Online to pick up some Office or Windows products, be sure to get them from the USA Small Business Section to qualify for a Microsoft Advertising adCenter coupon worth $50 $100 of free ad credits for Bing and Yahoo! Search. See specific product pages for full offer...

Old Spice Guy and Fabio Gear Up for "Mano a Mano in El Bano"

July 25, 2011, 4:10 pm
I'm sure that you are all familiar with the "Smell Like a Man" advertising campaign for Old Spice featuring Isaiah Mustafa, aka The Old Spice Guy. For some time now, he has been the face of the company.

Oracle Must Slim Its Damages Claim in Google Lawsuit

July 25, 2011, 4:10 pm
Oracle, the company that purchased Sun Microsystems and, with it, the rights to Java, has been in a legal battle with Google since August of 2010. Earlier this year, Oracle made a surprising move in court: To counter Google's attempt to conduct the case outside of the public eye, Oracle made it clear that the case was big enough that it warranted...

How to Promote Your Personal Brand on Google+ Plus

July 25, 2011, 4:06 pm
Marketing on Google+ can be a very rewarding, and cost effective venture for those with a limited marketing budget since Google+ is currently a very popular site amongst tech savvy people, such as myself. However, caution must be exercised so that your marketing efforts do not meet with a less than happy end. Here is how to market your personal...

Old Spice Guy and Fabio Gear Up for “Mano a Mano in El Bano”

July 25, 2011, 4:05 pm
I’m sure that you are all familiar with the “Smell Like a Man” advertising campaign for Old Spice featuring Isaiah Mustafa, aka The Old Spice Guy. For some time now, he has been the face of the company. Along with …

Netflix Earnings Released

July 25, 2011, 3:54 pm
Netflix released its earnings report for the second quarter today, as well as a 75% year-over-year increase in subscribers, having added 1.8 million in the quarter. The company has 25.56 million subscribers globally. As far as the financials,

Google's Street View Cars Said to Have Collected Phone, PC Locations

July 25, 2011, 3:39 pm
I'm sure you recall when Google came clean about collecting Wi-Fi network data with its Street View cars back in May of 2010. "It's now clear that we have been mistakenly collecting samples of payload data from open (i.e.

Google Closing Down Labs

July 25, 2011, 3:23 pm
Google has announced that its Labs project, which spawned Gmail, Goggles, Maps, Reader, and other products, will be shut down. The closure of Labs indicates a stronger commitment to a far narrower lineup of projects. The Shutdown of Labs .

Airbnb Looks To Expand With $112 Million In New Funding

July 25, 2011, 3:23 pm
"Community marketplace for unique spaces" Airbnb announced today that it has received $112 million in Series b financing from Andreessen Horowitz, DST Global, and General Catalyst. When you add that to their previous funding,

comScore Announces Date for Second Quarter 2011 Financial Results

July 25, 2011, 3:23 pm
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced it will report its second quarter 2011 financial results after U.S. financial markets close on Wednesday, August 3, 2011. In conjunction with this announcement, management will host a conference call and webcast on Wednesday, August 3 at 5:00 p.m. (ET) to...

Google’s Street View Cars Said to Have Collected Phone, PC Locations

July 25, 2011, 3:20 pm
I’m sure you recall when Google came clean about collecting Wi-Fi network data with its Street View cars back in May of 2010. “It’s now clear that we have been mistakenly collecting samples of payload data from open (i.e. non-password-protected) …

Tom Critchlow’s Presentations from Expon & Mozcation in Brazil

July 25, 2011, 2:44 pm
Howdy! I’ve just got back from the wonderful Expon conference in Sao Paulo, Brazil. Massive congratulations to Fabio and the team for organizing and running an awesome event. I’ve uploaded my presentations here: SEO Hacks & Apps This is the presentation I gave at Expon and was designed to demonstrate how easy and useful it is...

NFL Lockout Ends: Players, Teams and The Rest React on Twitter

July 25, 2011, 2:21 pm
It’s all but official now – we will have a 2011-2012 season in the NFL. And I will crush the souls of everyone in my fantasy league. This is a good thing. After four and a half months of negotiations, …

Schema.org workshop announced - Sept. 21, 2011

July 25, 2011, 2:05 pm
On June 2 nd we announced a collaboration between Bing, Google and Yahoo to create and support a standard set of schemas for structured data markup on web pages. Although our companies compete in many ways, it was evident to us that collaboration in this space would be good for each search engine individually and for the industry as a whole. In...

The Tablet, the Hockey Stick and the Future of Online Shopping

July 25, 2011, 2:00 pm
First there was the traveling salesman, then the mail-order catalog. Then, TV shopping networks made it even easier to shop right from the comfort of your own home. When the internet came around, we thought that was the ultimate home shopping experience, but it's about to go one better. Forrester's new white paper says the tablet is going to be...

Redesigning Your Site? Don't Make it Harder for Google to Extract the Text

July 25, 2011, 2:00 pm
Google posted one of the Matt Cutts Q&A videos today, where he talks about the effects of site redesigns with redirects on search rankings.

Redesigning Your Site? Don’t Make it Harder for Google to Extract the Text

July 25, 2011, 1:51 pm
Google posted one of the Matt Cutts Q&A videos today, where he talks about the effects of site redesigns with redirects on search rankings. Here’s the specific question as it was posed to Matt: I’m changing the platform of my …

5 Ways Salespeople Can Use Social Media to Grow Leads

July 25, 2011, 1:50 pm
One of the practical opportunities for companies that acquire and engage customers through a sales force, is through social media content and participation. In fact, many corporate marketing departments have found their field sales reps active on sites like Facebook, Twitter, LinkedIn and even YouTube before headquarters has. Such "rogue" social...

Google Directory Has Been Shut Down

July 25, 2011, 1:45 pm
Google's Directory, a relic of eras past, has been removed - with essentially no fanfare. This shutdown is part of a broader effort to focus in on a smaller but more powerful range of services. The Closure of Google Directory The Google .

AdWords Express (Formerly Boost) Launched for U.S. Businesses

July 25, 2011, 1:29 pm
Google announced the launch of AdWords Express, which was tested with a small number of local businesses under the name Boost last fall. The product is aimed at local businesses who aren't already using AdWords.

Think Women and Tech Don't Mix? Think Again

July 25, 2011, 1:14 pm
Since the invention of the calculator watch, it's always been noted that men are more comfortable with tech than women. Well, not anymore. New research for Women at NBCU shows that 75% of women disagree with that statement and they have the online presence to prove it. The survey shows that on social networking sites, women have more brand friends...

LinkedIn Launches One-Click Job Application Plug-In for Sites

July 25, 2011, 12:58 pm
LinkedIn has launched a new web plug-in called Apply with LinkedIn, which is designed to enable companies to make it easier for job applicants to apply using their LinkedIn information.

Think Women and Tech Don’t Mix? Think Again

July 25, 2011, 12:57 pm
Since the invention of the calculator watch, it’s always been noted that men are more comfortable with tech than women. Well, not anymore. New research for Women at NBCU shows that 75% of women disagree with that statement and they have the online presence to prove it. The survey shows that on social networking sites, women have more brand...

Google+, Identity and SEO (Oh My!)

July 25, 2011, 12:56 pm
A solid piece on Google+ and how it could impact search, advertising, etc. If you read it carefully, it could help inform your SEO strategy circa 2012 and beyond.

Making local online advertising easy with Google AdWords Express

July 25, 2011, 12:48 pm
(Cross-posted on the Lat Long, Inside AdWords and Small Business blogs) Today, we're officially introducing AdWords Express , a faster and simpler way to start advertising online in under five minutes. We first launched this product as Google Boost last October for a small number of local businesses. Since then, we've continued to improve the...

Does Picasa Tagging Violate Your Google+ Privacy?

July 25, 2011, 12:27 pm
Google+ is really concerned about privacy, or at least, that's the approach Google takes. When new users sign up, Google has a number of "are you sure" responses when privacy settings are adjusted. Clearly,

Amazing Advertising From Tesco - Bringing the Store to the People

July 25, 2011, 12:22 pm
Being a marketing manager at Microsoft I constantly keep an eye on the industry to see whats new and innovative. Day in day out, we often just see the same old things done but occasionally, there comes along a gem that makes you sit back, take note and think what a fantastic idea! The Obstacle: Within Korea, Tesco had to overcome one obstacle ...

Google Eyes Indonesia Office

July 25, 2011, 11:56 am
Google plans to open offices in Jakarta, Indonesia by the end of 2011 according to spokesman Yopie Hidayat after talks between Eric Schmidt, Executive Chairman of Google and Indonesia's Vice President Boediono . Indonesia is the largest online market in Southeast Asia, with 40 million online users which represent only an 18 percent Internet...

Brett Favre Comeback is a Horrible Idea According to Twitter

July 25, 2011, 11:56 am
Oh Brett Favre, when did America fall out of love with you? Was it when you left the Packers? Could we just not bear to see you in a green that wasn't paired with yellow?

Google Halts Support for Firefox Toolbar

July 25, 2011, 11:25 am
Google recently announced that it would be halting support for the Google Toolbar on Mozilla Firefox. While Google and Mozilla have long been allies, this move makes some question whether Google is trying to shuffle Firefox users onto its own brow.

RIM Restructures, Cuts 2,000 Jobs

July 25, 2011, 11:25 am
RIM (Research in Motion), makers of BlackBerry, announced some new management changes and job cuts today, or as the company calls it, a new "cost optimization program". The program was actually first mentioned back in mid-June. First, the management changes.

Mission ImposSERPble: Establishing Click-through Rates

July 25, 2011, 11:10 am
Posted by Slingshot SEO This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Google and its user experience is ever changing. For Slingshot SEO, a company that has more than...

Get the Jump on Back to School Shopping Decisions with Bing

July 25, 2011, 11:10 am
For kids, summer is in full swing. But for parents its time to start thinking about getting the kids ready to go back to school. Among the long list of to-dos, finding the best deals on back to school must-haves tops the list. According to a recent Bing survey, 52 percent of parents are more concerned about price than value, style,

Should Bing Make Paid Search Ads Blend Into Organic Results?

July 25, 2011, 10:54 am
Emily Kirk, a Rimm-Kaufman Group analyst spotted a feature Microsoft is testing with Bing: paid results in the middle of organic results. Yep. Ordinarily on Bing, paid ads appear above and below organic results,

Amy Winehouse's Death Prompts Promotions, Controversy

July 25, 2011, 10:54 am
Over the weekend, the music world was hit with the loss of Amy Winehouse. The troubled 27-year-old singer was found dead in her London apartment on Saturday.

Amy Winehouse’s Death Prompts Promotions, Controversy

July 25, 2011, 10:42 am
Over the weekend, the music world was hit with the loss of Amy Winehouse. The troubled 27-year-old singer was found dead in her London apartment on Saturday. Winehouse burst on the scene with her hit “Rehab” and famously battled drug …

"Football Back" Twitter Trend Celebrates Pending Return of NFL

July 25, 2011, 10:34 am
Is the NFL really back? If the various talking heads are to be believed, it certainly looks that way.

“Football Back” Twitter Trend Celebrates Pending Return of NFL

July 25, 2011, 10:24 am
Is the NFL really back? If the various talking heads are to be believed, it certainly looks that way. That means the world is no longer being held hostage with thoughts of lost football dancing in the heads of NFL …

Why Split-Testing is Like Sex in High School

July 25, 2011, 9:32 am
Everybody's talking about it. Most of it is rumor, hearsay, and innuendo ' We idolize the exploits of the people that we look up to, and try to skirt the mention of our own experiences (and shortcomings). No, I'm not talking about sex " I'm talking about split-testing . What does split-testing have to do with sex? Actually, quite a lot' Let me...

Google Acquires PittPatt for Facial Recognition

July 25, 2011, 9:10 am
Google has acquired PittPatt, and no that’s not Globochem’s Pit-Pat. It’s Pittsburgh Pattern Recognition, a research company working on facial recognition technology. A message on PittPatt’s website reads: We are happy to announce that Pittsburgh Pattern Recognition has been acquired …

Three Hot Topics from #CasualConnect: Freemium, Fraud and Common Sense

July 25, 2011, 9:01 am
I had the opportunity to speak at the Casual Connect gaming conference earlier this week, and I must say it was both an entertaining and eye-opening experience. Throughout the conference, I attended fascinating sessions about what it takes to bring my favorite games to market - it's amazing to realize that thousands of hours of user .

Searching Google Plus? There's a Query for That

July 25, 2011, 9:01 am
With all the tech writers and evangelists on Google+, it's become something of a fount of information. However, because these streams of information come quite quickly in terms of Google+ updates,

Google Think Quarterly Released

July 25, 2011, 8:57 am
The news is a tad slow today. The summer in search can be that way unless of course you are the mood to whine about every little thing that did or did not happen with Google+. So we don’t have to figure out what to do next on our own, Google is “premiering” their periodical Think Quarterly.Here’s Google’s description...

Multi Channel Funnels in Google Analytics

July 25, 2011, 8:55 am
Good post on using and understanding Google Analytics’ multi-channel funnels.

Get an iPad or Get Out of My Class Says Chinese Professor

July 25, 2011, 8:53 am
Remember your back-to-school lists? Whether you’re in grade school or college, it’s always smart to make an organized list of the things you need to succeed in the coming year. Pencils, Pens, Notebooks, Binders, Folders, newest-gen tablet device… Wait, what? …

Searching Google Plus? There’s a Query for That

July 25, 2011, 8:48 am
With all the tech writers and evangelists on Google+, it’s become something of a fount of information. However, because these streams of information come quite quickly in terms of Google+ updates, keeping track of it all can be a little …

Googler Steve Lacey Killed by Drunk Driver

July 25, 2011, 8:34 am
Steve Lacey, a software developer working at Google died on Sunday, after being involved in a car accident. According to Kirkland, Washington’s KING 5 News (via GeekWire) State troopers indicated that Lacey was an innocent victim of road rage and …

Tablet shopping poised to take off

July 25, 2011, 8:30 am
by Josh Bernoff At $176 billion last year , eCommerce already represents 8% of US retail. What do you think tablets will do that? Huh? Tablets affect eCommerce? Step back a moment, and let's take a look at some facts and projections, as described by Forrester analysts Sucharita Mulpuru and Sarah Rotman Epps in a piece they just published called "...

6 Must Have Twitter Time Saving Apps and Tools [Video]

July 25, 2011, 8:30 am
Twitter apps and tools enhance twitter's awkward interface and limited analytics. Twitter is growing slower than other social media networks but it is still a necessary part of the holy trinity of social media . It is a necessary evil in your marketing arsenal and these twitter tools give you the ammunition you need deal with twitter more...

Google Places: Integrating some of the great information that’s been buried

July 25, 2011, 8:13 am
Mike covers the updates recently rolled out  for local search.

Beware the SEO copywriting b.s. - 3 tips about those online tips

July 25, 2011, 8:04 am
Greetings! Today's web writing video post answers a question from the SEO Copywriting LinkedIn group : "How can I tell if an SEO copywriting tip is legit?" An excellent question, as the online world is thick with misinformed SEO "advice." Join Heather as she discusses how to judge if that "expert SEO tip" is legit or flat-out b.s. Beware of the...

The Dangers of a One-Dimensional Link Building Plan

July 25, 2011, 8:00 am
Search engines have been continuously evolving since the beginning of their existence. One significant way search engines have changed: they are much better at understanding what natural behavior patterns and link profiles look like on the web. ...

Louis Gray Argues for Algorithmic Filtering on Google+

July 25, 2011, 7:59 am
I've waited a week to write this post because there has been a lot of newsy stuff going on. Google+ has been newsy and topical since June 28, but it's also growing increasingly noisy, with what comScore claims are 20 million people using the service. That makes for one hell of a noisebox to filter. And filtering is one area Google+ is lacking....

The 'Google Effect' Debunked: Human Memory Changes Did Not Start with Search Engines

July 25, 2011, 7:43 am
A research team led by psychologist Betsy Sparrow at Colombia University has identified a 'new' form of amnesia, and dubbed it the Google effect. They are claiming - and being echoed by millions of copycat blog posts and news releases desperate for trending content - that internet search has changed the way we think. It appears that all Betsy's...

More Detailed Thoughts on Google’s Place Page Shift

July 25, 2011, 7:39 am
David Mihm offers his analysis on the latest Google Local Search news.

Summer Travel Search: Are We There Yet?

July 25, 2011, 7:23 am
Summer travel is a daunting prospect. Everything is packed: the planes, the hotels, the roads, and your cars (especially those with children). We have all witnessed epic meltdowns by fellow travelers and travel workers alike, the heat and the impa.

Owning Your Local Presence Online [INFOGRAPHIC]

July 25, 2011, 6:32 am
One thing that many people forget is that, in many cases, your business ultimately is a local business on the online space. Unless you are a pure online play people expect something more than just the usual e-mail dance to have contact. Many times, I use the example of IBM. Sure it’s a corporate behemoth but if you search for IBM with a...

Successful SEO Tactics: Keyword Selection

July 25, 2011, 6:00 am
The world of organic search has evolved dramatically over the past 10 years, as has the search engines results page (SERP) itself and the SEO tactics required to achieve success in the space.    Even with the dynamic evolution of ...

Improved Parameter Handling in Google WMT - Now Called URL Parameters

July 25, 2011, 1:15 am
You may have noticed that the Parameter Handling feature disappeared from the Site configuration Settings section of Webmaster Tools. Fear not; you can now find it under its new name, URL Parameters! Along with renaming it, we refreshed and improved the feature.

Social Media Timing Factors

July 25, 2011, 1:05 am
Social media has forever changed the way businesses interact with their consumers. Social networks allow customers to express their opinions about a product or service in real time and broadcast it to their online network. Tweets and posts are shared around the world in a matter of seconds, putting your company's name in front of an even bigger...

Major Google URL Removal Exploit Found & Resolved

July 25, 2011, 12:29 am
A Google Webmaster Tools user found a security hole that allowed him to delete any web page from Google's index. Luckily, once the exploit was reported, Google had it patched within seven hours. The "Let's Hack the Index" Exploit James Brecken.

How to Research Local Citations After Google Removed them from Places

July 24, 2011, 3:50 pm
Posted by randfish Late last week, in a move that was apparently spurred by threats of an FTC investigation, Google removed third-party reviews and listings from their Places pages in the Local/Maps results. This change was intended to help thwart complaints by sources like Yelp, TripAdvisor and Citysearch who claimed that Google unfairly used...

Likester Launches New Social Platform for Analyzing Facebook Likes

July 24, 2011, 11:16 am
A couple of months ago, the Internet was blowing up about the hit show American Idol. This hype increased as global popularity engine Likester made predictions for the show through its Likester Idol technology. Likester was able to forecast who would be going home each week based on the number of Facebook Likes the contestants received both before...

Get Over Yourself And Give Me A Link (please)

July 24, 2011, 11:13 am
The always amazing Debra Mastaler tells us how she netted 131 incentivized links for low cost AND without using all those hip social media methods.

Google+ Strategy: 5 Tips to Help Marketers Get Ready for Brand Pages

July 24, 2011, 10:15 am
With 10 million confirmed users of Google+, and comScore reporting there were 20 million visitors to Google's new social platform during its first 21 weeks of existence, it's safe to say from a pure numbers perspective that Google+ is .

How To Filter Brand Terms From Generic Using Custom GA Segments

July 24, 2011, 9:03 am
An original, advaned piece from Stephen Coombe on Youmoz, digging deep into GA.

How Google Might Rank Pages Based upon Usage Information

July 24, 2011, 8:58 am
Interestingly, the patent application was filed on February 24th of this year, the same date that the first Google Panda update went into effect.

StumbleUpon: Don't Get Thumbed Down

July 24, 2011, 5:11 am
StumbleUpon is one of the more interesting services in the social media realm. While it has its social elements for sure, it is much more about the content. As a follower of the search industry,

StumbleUpon: Don’t Get Thumbed Down

July 24, 2011, 5:00 am
StumbleUpon is one of the more interesting services in the social media realm. While it has its social elements for sure, it is much more about the content. As a follower of the search industry, it’s particularly interesting to observe …

Ears to the Ground: Linden Lab is Changing How it Listens to its Customers

July 24, 2011, 1:14 am
Change is rarely revolutionary. This is probably a good thing, as most people dislike change as a general rule. A sudden change into unfamiliar territory, even if it's seen as a benefit, can often leave people shocked and confused. This causes t.

The Norway bombing, foreign languages and real time search

July 23, 2011, 1:19 pm
The Norway bombing and shooting shows us that there is a need for search solutions that let you follow foreign language news and social web streams in real time. By Per and Susanne Koch of Pandia The latest updates report 85 dead from the Utøya shooting and some 7 killed in the Oslo bombing on July 22. Anders Behring Breivik, a Norwegian right...

No, Local SEO Isn’t Dead … But It Is a Wee Bit Harder

July 23, 2011, 11:42 am
You probably know by now that Google launched a new-look Place Page yesterday. The major changes are a heavy emphasis on Google’s self-sourced reviews and the elimination of citations/references from displaying on Places Pages. Say what?!? No more citations on Place Pages? Yes … but don’t let anyone convince you that citations, or local SEO...

Cup of Joe: Are You A Rat, Or A Scientist?

July 23, 2011, 7:24 am
I studied political science in college and one of my professors used to always say, "As political scientists it's our job to study the system from the outside. Like traditional scientists that study rats in a maze, we study politicians in elections." I never really felt comfortable with that analysis, because it seems to me that when you study...

Is Your Paid Search Campaign Cannibalizing Your Organic Clicks?

July 23, 2011, 5:16 am
In case you're wondering if your paid campaigns are cannibalizing clicks from your organic search results, the answer is: not so much. That is If you take Google's word for it anyway.

Bing Releases Optimized Mobile Version

July 22, 2011, 10:38 pm
One of the features from Bing that I praise most often is its intuitive, mobile-optimized apps for Android, iOS, and (of course)WP7. But for those who have a mobile phone that either doesn't support these apps or that you don't want to download the apponto, Bing has a solution: a new version of Bing's default mobile version that includes a variety...

Yahoo Unrolls Search Alliance to 6 New Countries

July 22, 2011, 10:23 pm
For Yahoo, the deal with Microsoft is the single most important part of the big picture business plan. With Microsoft now running the back-end of Yahoo's search, not to mention the search advertisements, the alliance is a major opportunity for Yahoo to decrease the cost of operations. Meanwhile, because Yahoo is reimbursing Microsoft for...

Links From General Directories - Are They Worth It?

July 22, 2011, 10:06 pm
WebmasterWorld Members review the latest thinking on links from general, non-specific directories.

Google's Interactive Alexander Calder Doodle

July 22, 2011, 9:00 pm
The Google Calder Doodle Alexander Calder was a man of artistic spirit and unrestrained creativity, and those characteristics led to his most-know invention: the mobile. Now a common contraption placed above the cribs of youngsters around the world, the mobile started as an art project that took mediums thought of us thoroughly unartistic (wire...

Google Finds, Slaps Malware Found via Search Signals

July 22, 2011, 7:13 pm
Google has taken many steps to help users avoid malware, with anti-malware services including blocking infected sites on the SERP, adding new levels of security to Chrome, and giving Chrome users a warning when they're trying to download malicious software. Now Google has taken this a step further. After detecting strange search traffic signals...

Google+ Puts Business Profiles on the Fast Track

July 22, 2011, 6:42 pm
Earlier this month I discussed the fate of businesses on Google+. While Google's social network was in its limited test phase, the company made it clear that the profiles were intended for consumers, not businesses - even if they turned a blind eye to several businesses who made their way into the closed invite. That intentional blindness has...

Meet Hayley Atwell: "Captain America" Star Stirs the Web

July 22, 2011, 6:32 pm
by Claudine Zap There's a new face in the movie " Captain America: The First Avenger " who is capturing the interest of fans across the Web. She's Hayley Atwell , and she plays Chris Evans's love interest in the new superhero flick. Already, buzz on the brunette is growing on Yahoo!. The actress, who is getting rave reviews for the film, is also...

NFL Lockout Fun: Players Selling Cars on eBay

July 22, 2011, 4:18 pm
While Derek Anderson has never been confused with a great NFL quarterback, he does make a few million being a mediocre one. However, has the impending changes in the soon-to-be ratified (?!?!

Google's Negative Ranking Factors

July 22, 2011, 4:13 pm
By now you've heard about SEOmoz's study of Google ranking factors, but what about negative ranking factors? Sure, positive factors such as the correlations between social media shares and higher rankingsearn a lot of attention - and they should.

NFL Players Take To Twitter Over CBA

July 22, 2011, 3:47 pm
The NFL owners and the players are at odds at the moment. Working on a collective bargaining agreement that suddenly became a battle of turned tables in relation to the court of public opinion can do these things.

Demand Media Threatens "Demand Studios Sucks" with Legal Action

July 22, 2011, 3:32 pm
A blog and forum site called DemandStudiosSucks.com has been threatened with legal action by Demand Media, the company behind Demand Studios. The letter the site received has been posted on the site itself. In it,

Demand Media Threatens “Demand Studios Sucks” with Legal Action

July 22, 2011, 3:17 pm
A blog and forum site called DemandStudiosSucks.com has been threatened with legal action by Demand Media, the company behind Demand Studios. The letter the site received has been posted on the site itself. In it, Demand Media’s legal department says: …

Florida Sinkhole Swallows Building

July 22, 2011, 3:06 pm
by Claudine Zap A massive sinkhole has opened up in the town of Leesburg, Florida , and it's hungry. It's already gobbled up a garbage bin, an oak tree, the back wall of the building housing a salon, and racks of supplies. The chasm that caused Main Street Hair and Beauty Supply to collapse is about 60 feet wide and 20 feet deep. Although the...

Google+ Chart Worth A Thousand Words

July 22, 2011, 2:41 pm
No matter what side of this tiff about Google+ and their mishandling or whatever of the business profiles ( I suggest we all put our laser sabers down and get back to neutral corners where sanity exists) the following chart tells a story that will make one say "This looks real to me" (thanks to GigaOM for sharing). Have a great weekend!

StumbleUpon Tests New Explore Feature

July 22, 2011, 2:41 pm
Last week, I made a prediction that StumbleUpon was on the way up again as a useful tool in the online marketing arsenal. Now, they just did themselves one better with a feature called "Explore." Currently, the only option for discovering new pages is to choose a general category such as parenting or marketing. With Explore, you can drill down to...

A Collection of Social Media Flowcharts

July 22, 2011, 2:25 pm
What's the best way to deal with social media interactions, especially from a service point of view?

Google Brings New Calling Features to Gmail

July 22, 2011, 2:20 pm
One of Google's most important properties these days is Gmail, and thrives largely because of powerful integration with two other Google services: Voice and Docs. Those who have been paying attention to Gmail over the last few years know that the service now allows for many voice- and video-oriented features, and most notably making calls .

Should Netflix Be Worried About Losing Customers?

July 22, 2011, 2:10 pm
During the first half of the year, things were looking really good for Netflix subscribers. The company made announcements like: "Miramax Content Deal," "More MTV Content," "Glee Available to Watch Instantly," "More Anime Coming to Netflix,

Is SEO a Long-Term or a Quick Fix Issue?

July 22, 2011, 2:03 pm
by Stoney deGeyter Question: Is SEO a long-term process or can there be a quick fix solution? Before all you SEOs raise your hand with the answer, lets take a minute to analyze the basis of the question for all the small business owners out there. A lot of businesses are looking for ways to grow their companies without increasing long-term...

Ad of the Week: Los Angeles Mission

July 22, 2011, 1:59 pm
Reality shows that there's no quick fix for homelessness Spoiler alert! There's an obnoxious new makeover show on TV, and its surprise twist is better than anything that M. Night Shyamalan has written in awhile. "Quick Fix" has all the trappings of a niche cable channel style show. There are the requisite over-caffeinated hosts (the Rachel...

Google Introduces AdWords Credit Card for Advertisers

July 22, 2011, 1:54 pm
Select U.S. search advertisers are being offered the chance to sign up for a new Google AdWords Business credit card. Google sent out invites via email starting Wednesday for the card, which can only be used to buy AdWords advertising and features.

Google to Retire Labs

July 22, 2011, 1:33 pm
Google started as a search engine, but it's clear to all users that they've become a lot more. From Google Books to Gmail to Docs to Voice to the recently launched Google+ social network, the search engine giant has become a technological titan that has a foothold in nearly every sector of the internet. As .

No Rise in Back-to-School Spending Says NRF

July 22, 2011, 1:23 pm
Back-to-school is the second largest seasonal shopping event, but this year it's barely holding its own. New numbers from the National Retail Federation show a very slight dip in the expected spend . This year's average spend for families with kids in grades K-12 is $603.63. Last year, the figure was 606.40 and that includes apparel, school...

Amazon Will Eventually Pay Online Sales Tax, Says Analyst

July 22, 2011, 12:31 pm
It has been an interesting few weeks for retailers, both online and offline, in the state of California due to the new law requiring online retailers to pay taxes on their affiliate advertising. In response, ecommerce sites such as Amazon and Overstock shut down their affiliate programs in the state, which did not go over very well.

Generating Genius in the U.K. with young black talent

July 22, 2011, 12:05 pm
On July 14, Google U.K. launched a partnership with Generating Genius at an event in our London office. Google director Adrian Joseph, Member of Parliament Simon Hughes and advisor on culture and youth Munira Mirza spoke alongside Generating Genius founder Tony Sewell. They stressed the importance of encouraging students from underrepresented...

SES San Francisco at ClickZ's Connected Marketing Week 2011

July 22, 2011, 12:00 pm
The early bird discount for SES San Francisco closes today. If you haven't already registered for the leading search and social event on the West Coast this year, now's the time to do it. This is the second year for Connected Marketing Week.

Help Google Crawl Your Site More Effectively, But Use Caution

July 22, 2011, 11:29 am
Google has introduced some changes to Webmaster Tools - in particular, handling of URLs with parameters. "URL Parameters helps you control which URLs on your site should be crawled by Googlebot, depending on the parameters that appear in these URLs,

Search Alliance Transitions in Six New Countries

July 22, 2011, 11:29 am
We like to keep you posted on the progress of our Search Alliance with Microsoft. Earlier this year, we posted news of Australia, Brazil and Mexico transitioning algorithmic results to Microsoft bringing us to a total of five countries. We're excited to share some more news today as we move ahead with additional markets. In fact, just this week...

One week left to Doodle 4 AdSense

July 22, 2011, 11:29 am
With only one week left to submit your very own AdSense logo for our Doodle 4 AdSense showcase , we wanted to highlight the amazing submissions we've gotten so far. Take a look at our Facebook album featuring entries from creative publishers across the world. We'll be posting the submissions as they come in waves for the next few weeks, so keep...

comScore Media Metrix Ranks Top 50 U.S. Web Properties for June 2011

July 22, 2011, 10:58 am
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for June 2011 based on data from the comScore Media Metrix service. Several Travel subcategories ranked among the top-gainers in June as summertime officially began. Sporting Goods and Toy...

Google+ iOS App Released, Tops iTunes

July 22, 2011, 10:58 am
Just over three weeks after the release of the Google+ social network and its corresponding Android app, an iOS version of the app was released and quickly rose to the top of the free apps list in the iTunes store this week. The app.

Changes in Google Places and Reviews – What Does it Mean for the SMB?

July 22, 2011, 10:44 am
Google is clearly reducing their reliance on third party reviews and increasing the prominence of their own reviews. That is obvious and it makes sense from their self interested point of view now that they are garnering adequate volumes of reviews on their own.

Google+ Growth Outpaces Twitter, Facebook by Lengths and Bounds

July 22, 2011, 10:43 am
Undoubtedly fueled by the perceived exclusivity, coupled with the tech/geek crowd absolutely embracing it, when it comes to initial growth, Google+ is absolutely lapping Twitter and Facebook in terms of reaching certain milestones. In this case,

Sin City 2 On the Way (More Machete Too)

July 22, 2011, 10:27 am
Back when we attended SXSW in March, we had the pleasure of listening to filmmaker Robert Rodriguez talk about his experiences in bringing the Sin City graphic novels to the screen.

Google Place Pages Drop Third-Party Reviews

July 22, 2011, 9:28 am
Google announced some changes to Place Pages as part of its new refocused efforts. For one, they’ve added a “write a review” button at the top of the page, encouraging users to talk about your business. I hope your customer …

Google+ Going Business and Pleasure (Games)

July 22, 2011, 9:25 am
You may have to be a little patient, but you will be able to set up a business profile on Google+ within the next few months if Google sticks to its word.

Latest Google Doodle Introduces Us To Alexander Calder

July 22, 2011, 9:25 am
The Google Doodles are a great deal more prolific than they used to be. What used to be an occasional thing is now frequent. To wit, today's Alexander Calder doodle marks the second Google logo alteration this week. Granted,

24 Top Paid Search Metrics Explained

July 22, 2011, 9:22 am
Good post detailing important pay per click data points and what they mean.

Is IT in Your In-House SEO Circle?

July 22, 2011, 8:17 am
As we all entrench ourselves into the current "circles" mania, it's important for in-house SEOs to add IT into their "SEO Circle." But how? Traditionally, marketing-IT relationships are tumultuous, with both having .

Microsoft Posts Record Revenue Thanks to Xbox

July 22, 2011, 8:17 am
Microsoft reported record fourth-quarter revenue for its Fiscal Year Q4 at $17.37 billion for the quarter, up 8% from the same quarter last year. "Throughout fiscal 2011,

How Twitter’s Technical Infrastructure Issues Are Impacting Google Search Results

July 22, 2011, 7:37 am
Vanessa Fox explains how Twitter has managed to kill its rankings with an overcomplicated site structure that consists mainly of crawlability issues.

How Social Networking Fits in the B2B Search Marketer's Toolbox

July 22, 2011, 7:10 am
While there is no shortage of news and analysis on Google+, how this social network fits into the B2B marketing mix remains unclear. Even as social media adoption soars, B2B organizations face difficulty incorporating social media, tactically and .

Pay per Click (PPC) for SMB Part 9 - Bids and Match Types

July 22, 2011, 6:34 am
Welcome to the ninth post of The World of Paid Search: A Step by Step Series . So far, weve furnished our imaginary business, Shahs Cars, with an account , relevant keywords and engaging ads . Next, we need to decide on the bids and match types to use. Identifying the relevant bids and right match types for your keywords can be a challenging task,...

How Social Networking Fits in the B2B Search Marketer’s Toolbox

July 22, 2011, 6:30 am
While there is no shortage of news and analysis on Google+, how this social network fits into the B2B marketing mix remains unclear. Even as social media adoption soars, B2B organizations face difficulty incorporating social media, tactically and ...

Addressing PCI Compliance: PayPal Payflow Link Update

July 22, 2011, 6:09 am
One of the most common questions we get from our merchants is, "What security regulations do I need to know about when accepting credit card payments?" A set of guidelines from the Payment Card Industry, known as PCI Compliance, requires sellers to meet a "minimum security standard" to protect customers' payment card information against data...

Google+ Takes No-Nonsense Policy on User Identity & Community Standards

July 22, 2011, 5:22 am
Google+ has demonstrated how serious it is about user identities by banning accounts that seem to be using fake names and discussing ways in which celebrity identities can be verified. Several groups, including the hacktivist organization Anonymou.

Desperadoes Microsoft Bing And Yell Do Dirty Deal In The UK

July 22, 2011, 4:05 am
There has been a flurry of news surrounding both Microsoft's Bing and the UK's Yell organisation in the last two weeks. Firstly, at the end of last week, Microsoft' Bing and the Yell organisation announced that they were doing a deal to form a "Broad, global strategic alliance, taking advantage of their complementary strengths.

Video: View of India Advertising from Gautham Gauruv Maediratta, Microsoft Advertising India

July 22, 2011, 2:38 am
Interested in whats happening with digital in India? Hear from Microsoft Advertising Indias media strategist, Gautham Gauruv Maediratta, on the landscape, challenges and opportunities that exist in one of the worlds fastest growing markets.

Keep an Eye on Your Analytics for Trends and Insights

July 22, 2011, 1:15 am
One of the most important things a site owner can do is keep a watch on their site's analytics. I don't recommend that you scour the data daily and panic over hourly dips in traffic, but it is important to know what is going on with your site. SEO is not a set-it-and-forget it kind of thing, so routine changes, tests and general tweaking becomes a...

Google's Negative Ranking Factors - Whiteboard Friday

July 22, 2011, 12:55 am
Posted by Cyrus Shepard By now you've heard about SEOmoz's study of Google ranking factors , but what about negative ranking factors? Sure, positive factors such the correlations between social media shares and higher rankings earn a lot of attention - and they should. Smart SEOs look at all the factors, including those at the bottom of the list!...

Microsoft Reports Record Q4 Revenue of $17.37 Billion

July 22, 2011, 12:45 am
Microsoft Corp. today announced record fourth-quarter revenue of $17.37 billion for the quarter ended June 30, 2011, an 8pct increase from the same period of the prior year.For the fiscal year ended June 30, 2011, Microsoft reported record revenue of $69.94 billion, a 12pct increase from the prior year. Operating income, net income, and diluted...

Google Logo Honors Mobile Inventor Alexander Calder

July 21, 2011, 11:48 pm
If you're wondering what the logo is on Google today, it's a mobile - perhaps you have memories of one hanging above your crib, or maybe even one hanging above your own child's crib. Alexander Calder, born 113 years ago today in .

Google, Facebook Boast Record Lobbying Spend

July 21, 2011, 11:17 pm
Google is facing an antitrust investigation by the Federal Trade Commission. Every acquisition Google makes of size is investigated by the FTC or the Justice Department. The company stumbled through 2010 with two major privacy gaffes with Street View and Google Buzz. It is looking to expand its cloud computing purview and push more aggressively...

Google Places Update Puts Focus On Google

July 21, 2011, 11:17 pm
Google is making further moves to draw users attention to information that has been gathered through Google rather than third parties. The most recent change in Place Page layout is the most striking example of this. The Google Lat Long blog tells us Based on careful thought about the future direction of Place pages, and feedback we've heard over...

Google+ for All Businesses Coming In Next Few Months

July 21, 2011, 11:17 pm
Google+ has created some interesting scenarios as it relates to business. Since everyone seems to be scrambling "wild west style" to create a presence, Google has issued the following latest update (number 3) to give everyone the skinny on what their plans are for Google+ for business. Enjoy.

How Google+ Could Cost Online Retailers Millions

July 21, 2011, 9:48 pm
One second is how long Google’s +1 plug-in drags down page-load time, and that’s not “just” a second when research shows that ten percent of site traffic is lost for every extra second a site takes to load.

Learn About the New Features in Upcoming adCenter API Version 8

July 21, 2011, 7:11 pm
The Microsoft Advertising adCenter API Version 8 will be available in the Production environment in August. Version 8 includes new and updated features to help you better manage your search and content advertising: Global Targeting offers you greater targeting control. The LanguageAndRegion elements are divided into separate Language and...

Yahoo Q2 2011 Report: Revenue Hurts While Income Grows

July 21, 2011, 6:14 pm
Yahoo's second quarter report doesn't look pretty at first glance: GAAP revenue is down 23 percent. However, the operating income for the company has increased by 9 percent. The Key Points and Figures Those interested in the full document can .

Publisher News: MTV's Secrets to Bagging the Elusive Millennial Consumer

July 21, 2011, 5:44 pm
Also: Internet TV takeover; seven ways to retarget audiences; and the latest smartphone hijinks Millennials (aka Generation Y) are under 30, were raised on cable TV and video games , and can't imagine a life without the Internet. Today, they're one of most valued but elusive consumer markets. MTV's Nick Shore, senior VP of strategic consumer...

Google Focusing In, Retiring Labs & Other Projects

July 21, 2011, 5:42 pm
There's little doubt that Google has long employed a "strategy of everything," attempting to be all things to all people - at least on the internet. However, Larry Page (co-founder and, since April, CEO) has spearheaded a new tactic of increased focus and more concrete prioritization. As part of that effort, many Google projects have been retired....

Gmail Adds Multiple Call Feature

July 21, 2011, 4:48 pm
Gmail is continuing the expansion of its feature armada. The most recent addition is the option to make or take multiple Gmail calls simultaneously. The History of Calling Options in Gmail Gmail has supported calling since 2008, when the Gmail chat (and Google Talk alongside it) received voice and video chat features. It wasn't until much more...

Comic Con: San Diego Gets Turned Into South Park

July 21, 2011, 4:48 pm
South Park, one of the few TV shows to get the TV on the web formula right, has a huge presence in San Diego this week for Comic Con. Despite being between seasons (or at least parts of a season),

Microsoft's Loses $728 Million Online in Q4

July 21, 2011, 4:33 pm
We concentrate on the online space most of the time here at Marketing Pilgrim. With that in mind, we just had to point out that despite all the relative calm about Microsoft's Q4 reporting (meeting expectations, profitable etc), we can't keep our eyes off the staggering $728 million loss on $668 million in revenue for the online piece of the tech...

A Practical Use For Google+: Home Surveillance

July 21, 2011, 4:17 pm
Can Facebook do this? Can it guard your house while you are out? Google+ can, especially if you have two plus accounts. You don't even need to be that much of a tech/Internet whiz to set it up either.

Microsoft’s Loses $728 Million Online in Q4

July 21, 2011, 4:16 pm
We concentrate on the online space most of the time here at Marketing Pilgrim. With that in mind, we just had to point out that despite all the relative calm about Microsoft’s Q4 reporting (meeting expectations, profitable etc), we can’t keep our eyes off the staggering $728 million loss on $668 million in revenue for the online piece of the...

A Practical Use For Google+: Home Surveillance

July 21, 2011, 4:03 pm
Can Facebook do this? Can it guard your house while you are out? Google+ can, especially if you have two plus accounts. You don’t even need to be that much of a tech/Internet whiz to set it up either. The …

Google Gets Exclusive Deal for Harry Potter eBooks

July 21, 2011, 3:47 pm
Google is taking advantage of the Harry Potter hype to further its Google Books and Google Checkout services. Thanks to a deal with the upcoming official fan site Pottermore, Google will be the exclusive source for Harry Potter digital audiobooks and eBooks. Pottermore and the Harry Potter Craze The Harry Potter novels made J.K. Rowling the...

Facebook Comments Get Richer

July 21, 2011, 3:47 pm
Facebook has added a new feature to comments on posts. If you include a link in a comment, it will provide more info/images similar to how it works when you post a link as a status update.

Bing Satisfaction on the Rise, Facebook Customers Unsatisfied

July 21, 2011, 3:31 pm
In the 2011 American Customer Satisfaction Index (ACSI) (conducted by ForeSee Results), Bing saw a strong rise is satisfaction, though Google remains the search engine with the most satisfied customers. Meanwhile, Facebook was at&nb.

Google+ for iPhone Comes with Bugs and Complaints

July 21, 2011, 3:31 pm
Google launched the iPhone app for Google+ this week, but users have been having a lot of trouble with it. Punit Soni, Lead Product Manager for Google+ Mobile has been talking about the issues with users on Google+.

Review Roundup: "Captain America: The First Avenger"

July 21, 2011, 2:55 pm
by Claudine Zap Brace yourselves: Villains onscreen this summer have been vanquished by Thor's hammer, the Green Lantern's ring, and a variety of X-Men who shape-shift and mind-read into and out of most situations. Enter " Captain America: The First Avenger " into this bunch. The movie, starring Chris Evans (" Fantastic Four ") and directed by Joe...

Google Buys Social Networking Site Fridge, Scoops up JustSpotted Team for Google+

July 21, 2011, 2:45 pm
Google has acquired and hired some new talent to beef up its Google+ social project group. Google acquired social networking startup Fridge last night for an undisclosed amount, and yesterday hired the team behind Scoopler to work on Google+. Go.

Comic-Con Displays Spare No Expense

July 21, 2011, 2:45 pm
The true geek convention is kicking off quite nicely in San Diego, California, and there's a bunch of images rolling out, showing the various displays at the Comic-Con floor.

Google Adds URL Parameter Options to Google Webmaster Tools

July 21, 2011, 2:41 pm
Roundup by Vanessa Fox: In 2009, Google launched the parameter handling feature of Google webmaster tools, which enabled site owners to specify the parameters on their site that were optional vs. required.  A year later, they improved this feature by providing an option for a default value. Google says that they’ve seen a positive impact...

Distilled and Harry Potter

July 21, 2011, 2:31 pm
We have a number of fans within the ranks of Distilled of the Harry Potter series of books and movies. We’ve discovered over time that there are a number of similarities in the two worlds. It’s not just a geographical thing, either, though we started our adventures in London. Here’s what we’ve come up with: Top 12 Ways...

Texas-Based Conservative Twitter Accounts Briefly Suspended

July 21, 2011, 2:29 pm
Conservative organization Empower Texans found their Twitter account suspended along with those of their staff yesterday. There was no warning or explanation given. Sounds like Twitter has something else in common with Facebook, in terms of taking action without warning.

VIDEO: Toddler conquers cornhole game

July 21, 2011, 2:19 pm
by Vera H-C Chan The game : Forget NFL lockouts . Cornhole is where to find heartwarming talent. Latest champion throwing arm : That of 3-year-old Chase of North Carolina. The technique : Overhead left-handed toss to the bottom half of the cornhole board. According to toddler physics, momentum propels the bean bag up the slanted board and into the...

How Much ROI Will SEO Bring? How Much You Got?

July 21, 2011, 2:08 pm
by Stoney deGeyter Cost is not important. Let me repeat that: Cost is not important. What is important is ROI (Return on Investment). When spending any money on a marketing campaign, you should consider the following: How much money you can you afford to spend? How soon will you see the return from that money? How much will that return...

Introducing the Google Adwords Card; Buy Now, Regret it Later

July 21, 2011, 1:53 pm
Google is always looking for ways to make life easier for the small business owner. They know that the cost of running a major Adwords campaign can be prohibitive for the mom and pop shop but they have a solution. Introducing the Google Adwords Mastercard ! No monthly fee, low finance rate, high credit line and only one restriction - you can only...

Google is Shutting Down Business Profiles on Google+

July 21, 2011, 1:53 pm
Google said it would start communicating with some businesses about brand profiles on Google+ this week, but they also said they'd shut down the ones that had already been popping up.

Insights from Cannes 2011: Interactivity and Effectiveness Are In. Indulgence is Out.

July 21, 2011, 1:48 pm
One of the many things I love about the Cannes International Advertising Festival is its consistency: year after year the event continues to be a global mash-up of cutting edge creatives, celebrities, ad industry leaders and talented marketersall of them fired up for a week of workshops, networking, awards, and of course, parties. (The Cannes ad...

4 Twitter Product Managers Have Left the Building

July 21, 2011, 1:22 pm
Twitter is in the news for two different, but possibly related stories. First, sources are reporting that the network is close to " completing an $800 million funding deal that will include a second part in which around $400 million of the total will be used to cash out current investors and also employees." Second, TechCrunch is reporting that...

I Object: How to File an Editorial Appeal for Disapproved Content in Microsoft Advertising adCenter

July 21, 2011, 1:12 pm
As mentioned in previous blog posts , disapproved content can be frustrating and confusing. The goal of this post is to shed some light on this topic by explaining how you can take action when appropriate. In the sections below, I will outline the appeals submission process, how it relates to editorial reviews, and what you can expect when you...

The Case of the Double-Headed Gold Coins

July 21, 2011, 1:02 pm
by Claudine Zap It's a case that combines history and mystery - and very valuable gold coins. The stakes were certainly high: One of these rare $20 pieces sold for a record $7.59 million in 2002. Here's the story. A jury decided that a Philadelphia woman, Joan Langbord , who found the coins in her father's bank deposit box, never should have owned...

More than Half of Argentines Online Visit Sports Sites

July 21, 2011, 12:31 pm
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on the online Sports category in Argentina based on data from its comScore Media Metrix service. The study found that Argentina ranked as the tenth largest global market by percent reach of sports sites with more than half of all online users in the...

Google Buys Fridge, More Circle Capabilities Coming?

July 21, 2011, 12:21 pm
Fridge is a company that, until today, developed technology that made creating a group and sharing within it much, much easier. Now, they belong, or, are joining the Google team. Undoubtedly, the purchase was made with Google+ in mind,

Twilight at Comic Con Has Fans Camping Out All Week

July 21, 2011, 12:05 pm
Comic Con just kicked off in the Gas Light District of San Diego, as people have been camped out waiting to get into see the Twilight Panel.

Who is Using Google+ and How Often [Stats]

July 21, 2011, 11:34 am
Google's social project Google+ is still in "limited" beta testing, but now boasts an estimated 18 million users. To find out who the early adopters are, research firm Experian Hitwise has released some new data on who is using G.

SEO Developments You Need to Know About

July 21, 2011, 11:34 am
Much of the Google talk lately has been centered around Google+, the company's new social network, and with good reason. It may have a significant impact on how Internet users use other established social sites like Facebook, Twitter, LinkedIn,

Billionaire Makes His Mark on Google Maps

July 21, 2011, 11:03 am
Pranking Google Maps is nothing knew, however, this may be the first time a "prank" was motivated solely by vanity.

Are We in a Tech Bubble?

July 21, 2011, 11:03 am
The tech space has seen a lot of activity lately. With numerous IPOs, mergers and acquisitions, and venture capital investments on the rise, a lot of people are speculating about a tech bubble. It does make sense to a degree given Groupon and LinkedIn's recent successful IPOs.

Most Viewed YouTube Videos Of All Time

July 21, 2011, 10:12 am
It's been a little over a year since we last looked at the "Top 10 Most Viewed YouTube Videos of All Time" so we thought it would be interesting to see what that list looked like in mid-2011.

Video of The Last Atlantis Landing

July 21, 2011, 9:41 am
STS-135, otherwise known as the Atlantis Shuttle, made its final landing early Thursday morning around 6:00am. It was a successful mission that ended on a sad note, because it signified the end of the space shuttle era,

How to Get More Search Engine Traffic

July 21, 2011, 9:41 am
Thousands of content creators are getting more targeted search traffic to their sites, their ideas, and their businesses by doing one thing " using our Scribe SEO software . Here's what just a handful of them are saying about Scribe: I have been using Scribe for about three months and my presence in organic listings has jumped almost 50%! I have...

A New, Fun Way to Use StumbleUpon

July 21, 2011, 9:17 am
StumbleUpon is testing a new feature called the “Explore Box”. “For any interest, type a word into the Explore Box, and we’ll pull out great stumbles for you that match that interest,” the company explained in an email. It could …

Blog Posts to Read for July 21, 2011

July 21, 2011, 9:15 am
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Want to Build Your Email List? Follow These Steps. This post includes ways to build your email list with the help of your current...

Google Closing Labs

July 21, 2011, 9:10 am
I am getting the sense that Google is about to get real serious about getting beyond search. Why? Because it looks like the company is starting to truly focus. Part of that focus is shutting down Google Labs. Thanks for the heads up from @btabke . Here's Google's position from their official blog . Last week we explained that we're prioritizing...

Google+ Makes Picasa Web Albums Cool Again

July 21, 2011, 8:55 am
If Google+ accomplishes nothing else for Google (though it looks like it may accomplish quite a bit), it seems to be getting people using Picasa Web Albums more, and that is a direct competitor of Facebook's Photos.

How Do You Spell Website Success? Correctly!

July 21, 2011, 8:39 am
Lick it or not, spelling errors on commercial websites are a turnoff for many people. A recent BBC News article highlighted bad spelling as a potential cause of lost online revenue. In other words, typos could hurt your conversion rate and "cost y.

3 Tools to Keep You Organized and Your Time Optimized

July 21, 2011, 8:39 am
The more efficient we are the more revenue we can generate. So in an attempt to save us time and money I've reviewed 3 apps that I use every day. I have had great success with these products and I know you will too. What is it? SugarSync combines cloud syncing and online backups creating one simple solution to ensure all of your files are safe,...

Travel Blog Marketing: From Setting Up To Promoting

July 21, 2011, 8:24 am
Traveling is second nature to many people, or at least the urge to is. Seeing a new place, the excitement of first stepping into a town or city or even into a new country'it is breathtaking. Not to mention the people you meet and the incredible experiences. Of course those are stories and experiences you will wish to share with others, especially...

Google+ the 638th Most Visited Site in the US

July 21, 2011, 8:08 am
A week ago, Google CEO Larry Page announced that Google+ had surpassed 10 million users. A couple days ago, Paul Allen, founder of Ancestry.

Is Content Marketing Better Than Advertising?

July 21, 2011, 8:05 am
The social media marketing movement has the marketing world reconsidering everything and that’s a good thing. While progress is usually a good thing, it can create some friction that didn’t exist previously thus giving marketers fits. One area where that has truly taken hold is content marketing. The idea alone is not new but the development...

WebmasterWorld Weekly Round-Up, July 21

July 21, 2011, 7:59 am
WebmasterWorld's hot topics and discussions you may have missed in the last few days. (-Subscription required)

Social Media Mastery: Wisdom from the Leaders of Coca-Cola

July 21, 2011, 7:53 am
As social media marketers, we're naturally in pursuit of identifying "who is doing it right." We follow the feeds and influencers that help inspire our creativity, guide our approach, and validate our recommendations. We whore .

Google Rolls Out AdWords Call Metrics To U.S. And Canada

July 21, 2011, 6:58 am
Call Metrics, a simple way to get more phone calls and detailed call reports with AdWords, is now available to all advertisers in the US and Canada. Availability was limited since the introduction in November 2010, so thanks for holding.

31 questions to ask your new copywriting client

July 21, 2011, 6:53 am
Anyone who knows me knows that I tend to ask a lot of questions'. Why? Because that's how I learn. Whether I'm chatting with a new friend or a new client, I ask a bunch of questions. Then, I shut up and let them answer (yes, I know, this is more easily said that done sometimes!) When you're working with a new copywriting client, asking lots of...

9 Ways You Can Improve Your Infographic Pitches to Blogs & Websites

July 21, 2011, 6:39 am
Over the past year, I've worked on approximately 20 different infographics for a single client. One of the most frustrating things about the process has been the unevenness of the response. Even if we do everything seemingly right, an infogr.

Google To Acquire Social Group Company, Fridge

July 21, 2011, 5:02 am
Austin Chang, Fridge's founder, just told us that the company is being acquired by Google+ for an undisclosed amount.Starting next week, his four-person team will be working on Google+ from New York. Come August, most of them will relocate to Google's Mountain View office.

Is Your Site Optimized for Transactional Search?

July 21, 2011, 1:11 am
If you were to look at the average search engine user, their search history would boil down to three basics types of search"informational, transactional and navigational. An informational search is when they are looking for information, perhaps the answer to a question. Transactional searches are when a user is looking to take action, they'll use...

How to Read a Resume

July 21, 2011, 12:19 am
Posted by LCT Hey SEOmoz Blog readers! Please be advised - this is NOT an SEO tech-fiend blog. This evening, I want to draw your attention to another SEOmoz tool. If you have ever wondered just how we found all the great people that make SEOmoz so awesome, here is a blog on how to read a resume for the tech-world, which, as you know, is very...

Google Girds to Pay Oracle in Android Case

July 20, 2011, 11:33 pm
Florian Mueller, who is doing yeoman's work for media by poring over meat and minutiae in the legal salvos between Oracle and Google over Android, has dug up some new meat from the latest filing in the patent infringement case. That is that Google has signaled a willingness (or resignation) to pay Oracle some cash for its use of Java technology,...

Google Streamlining: Say Goodbye to the Google Directory and Labs!

July 20, 2011, 10:01 pm
Larry Page, co-founder and new CEO of Google, has started streamlining the company, removing some of its less known offerings. Today saw the end of the Google Directory and the announcement of the closure of Google Labs. RIP Google DMOZ Directory The Google Directory was Google's version of the Open Directory/DMOZ . The directory gave users access...

Bing Man On The Moon Homage Makes Space for Way Ahead

July 20, 2011, 7:00 pm
Whilst Google celebrated the father of genetics, Gregor Mendel, with a Google Doodle today, Bing paid homage to Moon day which celebrates today as the 42nd anniversary of when mankind first landed on the Moon. The gorgeous photos that we are acc...

Will New Gmail Ad Formats Be Totally Worth Dating, Engaging, Marrying & Having Babies With?

July 20, 2011, 4:50 pm
If you use Gmail in the U.S. then you may have spotted them already. Namely, glimpses of the new ad formats that Gmail has been promising for awhile. If you haven't yet, what you are missing is not spectacular but definitely interesting - 'sendabl.

That Sinking Feeling: Woman Finds Giant Sinkhole Under Her Bed

July 20, 2011, 4:09 pm
by Claudine Zap Here's something you never want to hear: "That loud booming sound is coming from inside the house !" That's what one Inocenta Hernandez from Guatemala City learned after a noise caused her to run outside, thinking there had been an explosion nearby. When she realized the problem was inside her home, she returned to find a gaping,...

eBay Earnings Released

July 20, 2011, 4:04 pm
eBay reported its second quarter earnings today. Results include a revenue increase of 25% from the same period last year, reaching $2.8 billion. Net income for the quarter was $283.4 million (GAAP). Non-GAAP net income was $630.9 million. “Second quarter …

The New Spider-Man Trailer Has Twitter Atwitter

July 20, 2011, 4:04 pm
There’s a new Spider-Man movie coming out next summer, and in a move that’s seemingly to stem the hype the upcoming Batman movie is getting, Sony and Columbia Pictures have released their trailer to the Internet. It’s not a bad …

Netflix Now Available for More Android Devices

July 20, 2011, 3:13 pm
Finally, some good news from Netflix. I've been using Netflix for years, and some it's pained me to have to report on various stories about the company recently: an ill-received redesign, a price hike, and an outage. Now,

Foursquare Pushes Notifications and Blackberry Update

July 20, 2011, 3:13 pm
I just got an email from Foursquare telling me that I am member #4,688,605. They say it's something I can brag about to my grandkids as they cruise by on their hoverboards. Points for a sense of humor. I like that. They then go on to tell me about some new features , which I am here to tell you about. First, for all you Blackberry fans, Foursquare...

Google vs Copiepresse Copyright Tension Settled

July 20, 2011, 2:57 pm
Copiepresse, a copyright management company for Belgian newspapers, has had a long history of tension with Google. Now, after five years of conflict, Copiepresse and Google seem to have laid down their arms. The Original Case and the "Boycott" .

Google Labs is Closing Down

July 20, 2011, 2:57 pm
Google Labs is closing down. Google announced as much on its official blog today. I'm not sure what this really means other than new Google experiments will come out without the Google Labs label,

Advertising News: JetBlue's "Carmageddon;" Harry Potter's Content Magic; "Sticky" Billboards; Cleavage vs. Cats; Timing is Everything, and More

July 20, 2011, 2:32 pm
Advertising news that "bytes" back JetBlue 1; Carmageddon 0: The "-armaggeddon" part of L.A.'s " Carmageddon " may not have worked out to the sensation-hungry media's liking, but the hype seems to have worked out for JetBlue. Spotting a unique brand awarenes s opportunity, JetBlue offered $4 flights from Bob Hope Airport in Burbank to Long Beach ,...

Man's Name in Sand Visible From Space

July 20, 2011, 2:16 pm
by Claudine Zap Here's a big idea: Writing your name in the sand so large that it can be seen from space . It helps if you're Hamad Bin Hamdan Al Ahyan , a super-rich Arab sheikh who is the president of the oil-rich United Arab Emirates . He also happens to own an island to which he could add the world's largest graffiti tag of his name. The...

Microsoft's Accidental Leak of Tulalip Social Search

July 20, 2011, 2:11 pm
Socl.com, a domain name recently purchased by Microsoft, briefly posted a landing page for a service called Tulalip. While it's now been taken down, Tulalip seems intended as a social search feature from Microsoft. The Tulalip Blip on the Radar .

More Google+ Humor: I'm on G+

July 20, 2011, 2:11 pm
Rebecca Black, for all of her ills, seems to have started a "let's a make a horrible song for fun" phase. I'm not sure what else explains the "I'm on G+ (gee plus)" video that's making the rounds on,

Where Google Makes Its Money

July 20, 2011, 2:11 pm
WordStream has put together a rather interesting infographic showing where Google makes its money.

More Google+ Humor: I’m on G+

July 20, 2011, 2:03 pm
Rebecca Black, for all of her ills, seems to have started a “let’s a make a horrible song for fun” phase. I’m not sure what else explains the “I’m on G+ (gee plus)” video that’s making the rounds on, you …

Apple Launches Mac Mini Update, Thunderbolt Display

July 20, 2011, 1:25 pm
Apple announced an update to the Mac mini, which includes next-generation Intel Core processors, new graphics, high-speed Thunderbolt I/O technology, and Mac OS X Lion. Apple says it has twice the processor and graphics performance of the previous version.

Google+ Wants to Makes Stars a Star!

July 20, 2011, 1:25 pm
In Hollywood, it's all about who you know and Google+ wants in. According to CNN, they're working on a "celebrity acquisition plan" to help boost the star power of their new social network. If you or I were to talk about "celebrity acquisition," we'd probably run afoul of California's anti-stalking laws. But when Google does it, that's news. The...

Discussion: Are links less important today for ranking than they were 5 years ago?

July 20, 2011, 1:24 pm
Few would argue that the SEO landscape has changed at least a bit over the past five years. We're using new tactics and platforms for visibility, for starters. In our "Discussion of the Week," we want to know if the changing landscape has impacted the value of links and linkbuilding? Are links less important for ranking today than they were five...

Updated and more detailed Transparency Report

July 20, 2011, 1:14 pm
Our Transparency Report discloses the information that governments have asked for over the past six months. For our latest batch of data, covering July through December 2010, we wanted to improve the way we give you the information, so we've updated the look of the report and added more details. We've highlighted some significant changes in the...

Video: Nick Seckold from Mindshare on Digital Advertising in Asia #AdVision

July 20, 2011, 1:04 pm
After a brief sojourn post Cannes Lions, we're going to start releasing some more fantastic insight from digital leaders as part of our Ad Vision Series of interviews. Every week for the next few months, we'll showcase thoughts captured in the south of France from advertising and marketing experts from all over the world. In today's chat, Andrew...

Top 10 Ways to Use Email Marketing Effectively

July 20, 2011, 1:02 pm
Many businesses implement the use of email marketing in tandem with their overall marketing strategy. From e-commerce sites to brick and mortar stores, large or small, business all around are engaging in email marketing to increase sales. Statistics don’t lie, 88% of B2C firms currently use email marketing and another 10% are planning to use...

Gregor Mendel Google Logo Gives Peas a Chance

July 20, 2011, 12:54 pm
Today's Google Doodle is written in pea pod shells to mark the work of Gregor Mendel, a monk, who is considered to be the father of Genetics. Mendel studied the inheritance patterns in pea plants, which were fast growing, to define traits of the.

Work-Life Balance Worst Practices for Small to Medium Business Owners

July 20, 2011, 12:33 pm
If you havent been to HPs 367 Addison Avenue Blog , its a great resource for small-to-medium business owners with helpful tips, tricks and advice to help bring your business to the next level. Melissa Zieger, the editor at 367 Addison, has been kind enough to share some of her content with us; some of it will be cross-posted here from time to...

Google Tries To Stop Spread of Malware With Warning Above Search Results

July 20, 2011, 12:03 pm
Last month Google warned WordPress site owners of out-of-date versions of their content management software as a preventitive strike to getting hacked. Starting Monday, Google began warning people who have a specific piece of malware that uses pro.

College Basketball Coach Bans Entire Team from Twitter

July 20, 2011, 12:03 pm
It's honestly surprising this isn't a more common action, especially when you consider the amount of trouble Twitter's led to for a number of prominent athletes.

Social Media Marketing Expertise: Master the Half Pipe, Master of None

July 20, 2011, 11:21 am
This is the second of my "workation" blog posts this week, so I hope you enjoy the brevity My oldest son is a relatively new fan of skateboarding and I've noticed some interesting comparisons with his advancement of skills to the experience of many social media marketers - or any new discipline for that matter. To be clear, I don't know much about...

Harry Potter Goes Google

July 20, 2011, 11:16 am
Google announced today that it it is teaming up with Pottermore, JK Rowling’s new site, which will open up this fall to provide eBook services. The two are partnering to integrate Pottermore with various Google products and APIs. The Harry …

Google+ May Have 18 Million Users, Slowing Growth

July 20, 2011, 11:16 am
The good news for Google+: it may now have 18 million users, less than a week after Google CEO Larry Page said it had signed up 10 million users. The bad news for Google+: growth seems to be slowing. Those are two bullet points Ancestry.com Founder Paul Allen said he arrived at following his latest round of surname search on Google+, the social...

Thanks to Our MVPs!

July 20, 2011, 11:16 am
Marketing Pilgrim is a real team effort. We have our internal team of writers, those that work behind the scenes to make sure everything works smoothly and we keep our readers informed, entertained and, on occasion, both at once. While it's important that we are a well-oiled machine behind the scenes, we simply couldn't do this without two groups...

Twitter is Thinking About Commerce

July 20, 2011, 11:16 am
It appears that Twitter has some new money-making ideas in mind for the future. This is hardly surprising, given that its monetization strategies have been heavily questioned for years now.

4 Ridiculous Digital Marketing Topics That Won’t Die

July 20, 2011, 11:11 am
Says Adam Singer: "There are no shortage of absurd conversations that keep coming up in technology and marketing blogs. But there are a few especially ridiculous topics that simply won’t die."

How I became a postmodern SEO

July 20, 2011, 11:10 am
Great guest post by Joe Hall on how to approach SEO based on context instead of some sort of idealic "best practices" mentality.

Tweet and Win with Dhani Jones and Bing Travel

July 20, 2011, 11:06 am
At 6 foot 1 and 240 pounds, Dhani Jones may look the part of a typical NFL linebacker but when hes not on the field with the Cincinnati Bengals, he is folding that frame into an airplane seat. . As we wrote earlier this week, Dhanis passion for exploring new countries has taken him to over 70 countries and was the premise behind his hit TV show...

The Future of the Bing-Twitter Partnership

July 20, 2011, 11:01 am
After having lost its deal with Google, Twitter is now at risk of losing the chance to re-up with Bing. Both Bing and Twitter have a lot at stake with this partnership, but the companies have been unable to agree on contract terms. The Difficult.

The Google Directory is No More

July 20, 2011, 11:01 am
While I'm not sure of the viability of directory submissions as a way of search engine marketing, or optimization for that matter, when Google disbands its products, it's news. Thanks to a heads up by Brent Csutoras,

How Many Users Does Google+ Have? About 18 Million By Latest Estimate

July 20, 2011, 10:14 am
Last week, Paul Allen (founder of Ancestry.com) put together some estimates claiming that Google+ was getting ready to pass 10 million users, and on pace to soon hit 20 million. Shortly thereafter,

Forrester Groundswell Awards advice for vendors and agencies

July 20, 2011, 10:14 am
Behind every great social or mobile application is somebody who built it. In many cases, a big part of that success is a technology vendor or an interactive agency that helped create it. If you're a vendor or agency, the Forrester Groundswell Awards are a good chance to show off your work. Please give it a shot. (Just remember to get your client's...

UConn Goes Google: A Retrospective

July 20, 2011, 10:04 am
Posted by John Collins, Sr. Global Trust Product Manager In 1992, while I was an undergraduate at the University of Connecticut, some fellow students and I started an ambitious project to connect residence halls to the campus network and the Internet. After all, the web was just being created in '92! At the time, our Lab Sciences House (Wright...

Nice Work Online Marketers! Now You're Killing the US Postal Service!

July 20, 2011, 9:59 am
It wasn't enough to help put the newspaper industry in its place was it? Nope! Now, the online marketing industry has put the US Postal Service on the skids and the Postmaster General, Patrick Donahoe is even predicting a very new look for mail delivery in 15 years or so. The following quote comes from an interview with USAToday Asked about the...

Fixing 5 common SEO problems with HTML5

July 20, 2011, 9:44 am
Much of HTML5 is ready go right now and can be used to help with real SEO problems. This article outlines a few HTML5 features and how they can be used for SEO.

Nice Work Online Marketers! Now You’re Killing the US Postal Service!

July 20, 2011, 9:34 am
It wasn’t enough to help put the newspaper industry in its place was it? Nope! Now, the online marketing industry has put the US Postal Service on the skids and the Postmaster General, Patrick Donahoe is even predicting a very new look for mail delivery in 15 years or so. The following quote comes from an interview with USAToday Asked about...

How to Create World-Class Content by Never "Writing" Again

July 20, 2011, 9:28 am
Sitting at your desk, "grinding it out" is so last century. Thing is, that didn't work real well last century either. Writing content that grips, moves, and sells is not about pulling inspiration out of the sky. You don't need to sweat blood in order to come up with great stuff. If you want to be the next Dostoevsky, that's a different game. If...

Google Letting Users Know Their Computers are Infected

July 20, 2011, 9:28 am
Google announced today that some users will see a message at the top of their search results telling them that their computer is infected, after the company discovered some unusual search activity.

Google Doodle Has Us Counting Peas, Honors Gregor Mendel

July 20, 2011, 9:28 am
The latest Google Doodle goes with its inspiration like peas in a pod. Bad jokes aside, the most recent Google alteration focuses on Gregor Mendel, the "father of modern genetics,

Building a Better Speller

July 20, 2011, 9:18 am
A few months ago, Bing and Microsoft Research (MSR) enlisted the help of researchers and students from around the world to take part in the Speller Challenge . The challenge aimed to tackle a familiar problem facing search engines- results based on a common misspelling or typo: This technique, called Spelling alteration, is the predominant way for...

Marketing Executives Talk Social Media Strategy Then Don't Deliver

July 20, 2011, 9:13 am
Maybe it's simply marketers doing what they are most accused of when they talk about their products. You know the deal, hype the heck out of some aspect of a product or service to move it even though it may not deliver as promised. Not exactly a trust building way of doing business but if it creates good numbers for a quarter or two it's a win,...

Google Launches In-App Payments

July 20, 2011, 9:13 am
At Google I/O, Google announced In-App payments for for web app developers (among other things). Now, Google has made them available. "Integration is simple with just a few lines of code. And pricing is set at just 5-percent,

Marketing Executives Talk Social Media Strategy Then Don’t Deliver

July 20, 2011, 8:59 am
Maybe it’s simply marketers doing what they are most accused of when they talk about their products. You know the deal, hype the heck out of some aspect of a product or service to move it even though it may not deliver as promised. Not exactly a trust building way of doing business but if it creates good numbers for a quarter or two it’s a...

Tracking Online Marketing Campaigns in Google Analytics

July 20, 2011, 8:57 am
In recent months I have found myself using the Google URL builder tool significantly more across a range of projects, including tracking emails and tagging PPC accounts. One of the most frustrating things I found about the Google URL builder tool is how time consuming it was and the fact that I was constantly copying and pasting the URL into a...

3 Things You Can Do To Grow Your Business Today'

July 20, 2011, 8:52 am
Every day you are given the gift of time (OK, so there is never enough of it, I hear ya, but all you can do is make the most out of what you do have). So what are you going to do during that time? There are so many demands on your time, your To Do list is growing rapidly and there is always a fire to put out. Again, I hear ya. BUT what happens is...

How To Trick Black Hatters Into Building Links To Your Site

July 20, 2011, 8:37 am
Note from Editor: Please treat anything associated with "black hat" with caution :) So you are intrigued by black hat SEO, just to scared to try it? Good, the only thing you will experience is pain. But, there is another way to get black hat SEO to benefit your site while protecting it from the Google ban stick. As you already know, there is a...

Is it Time to Cull Your Social Networks?

July 20, 2011, 8:21 am
Friends. Followers. Contacts. Circles. Social networks can be fun and productive for work or pleasure. But social networks are also time consuming - more than most of us probably care to admit. With the average person reported to have 130 .

Apprentice 2011: Tom has late search surge to go favourite

July 20, 2011, 8:06 am
Series 7 of The Apprentice draws to a close on Sunday 17 July with the much anticipated interview round, where the final four candidates will be grilled by Lord Sugar's toughest interview panel yet. If popular opinion is anything to go by, then the UK Internet population want Tom Pellereau to win. Looking at the top search terms driving traffic to...

Mac OS X Lion Hits Mac App Store

July 20, 2011, 8:06 am
During Apple's earnings call yesterday, the company announced that Mac OS X Lion would become available today, and sure enough it has. The OS was demoed at Apple's Worldwide Developers Conference in early June,

5 Smart Ideas On How To Use Video For Your Blog

July 20, 2011, 8:06 am
If you own or manage a blog site, then most likely multimedia is on the list of things to do as part of your content marketing strategy. But did you know that videos are often an overlooked part of of an overall content strategy? This puzzles me because videos are viewed at an alarming rate according to YouTube sources (and there are other video...

Pottermore and Google team up to enable Harry Potter ebooks push to Google Books libraries

July 20, 2011, 8:06 am
( Cross-posted on the Google Books blog ) When JK Rowling's new website Pottermore opens its doors this Fall, we'll provide services to help fans make the most of their ebook purchasing experience. Pottermore and Google are teaming up to integrate Pottermore with a number of Google products and APIs. So when the series of Harry Potter ebooks...

Introducing +1 on Google Product Search

July 20, 2011, 8:06 am
This summer, we'll be celebrating my mom's 60th birthday by taking her on an African safari, fulfilling one of her lifelong dreams. She'll need a new camera for the trip, and since I know very little about cameras, the first person I'll turn to is my friend Andrew, an avid photographer. I trust that he knows his stuff and will make a good...

Social PR Fashion Statements: What's In, Out and Trending

July 20, 2011, 7:35 am
Social PR fashion trends for fall seem to be brightening up from a sea of Facebook blue and white to a burst of rainbow as Google+ enters the social network scene with a vengeance. Will Google+ take center stage as the born again social media fash.

Social PR Fashion Statements: What’s In, Out and Trending

July 20, 2011, 7:00 am
Social PR fashion trends for fall seem to be brightening up from a sea of Facebook blue and white to a burst of rainbow as Google+ enters the social network scene with a vengeance. Will Google+ take center stage as the born again social media fash...

What Goodies Does Google+ Hold for International Search Marketers?

July 20, 2011, 6:33 am
If you've been active on social media in the past few weeks - or have been reading Search Engine Watch and other geek and tech media - then it's been just about impossible to notice the arrival of Google's third attempt to .

comScore Announces New Client for its Digital Analytix Service

July 20, 2011, 5:37 am
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that the BBC chose comScore Digital Analytix as its preferred web analytics provider. Following an in-depth review of a long list of potential providers, the tender has been awarded to comScore Digital Analytix for its flexibility and ease of implementation.

SEO content marketing roundup, week ending July 20th

July 20, 2011, 4:09 am
Oh boy, a new toy! Google Plus continues to capture (own?) the spotlight in this week's latest and greatest Web writing news. Every kind of marketer - content, SEO, search, and social - has been playing with this Google+ gizmo, reporting their impressions, making comparisons, analyzing it, and finding applications. Meanwhile, other tasty marketing...

Fixing 5 common SEO problems with HTML5… today!

July 20, 2011, 4:01 am
For sometime now you’ve probably been hearing conversations about how some problem or another would be much easier solved with HTML5, but because X percent of users are still on IE we can’t “move to HTML5″. However, in reality, HTML5 isn’t something you need to ‘switch on’ – it isn’t one big...

A Complete Review of Wordtracker's Link Builder

July 20, 2011, 3:18 am
You need links to rank, period. We can talk all we want about great content, social signals, brand signals, and all that jazz but quite a bit of that is subjective. If you practice SEO, and have success with it, then you are well aware that a claim of "you need links to rank" is an objective, true statement without a bunch of false positives. The...

Categorizing Your Inbound Links

July 20, 2011, 1:09 am
While it's not fun or glamorous, it is important that site owners conduct a full link audit once a year. Depending on how long you have been engaging in link building, you might have thousands of links to sort through, but it has to be done. Digging through you link portfolio is important for several reasons. First off, it helps you identify any...

Why Counting Links Is Not So Easy

July 20, 2011, 12:43 am
Posted by Receptional This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. By Olivia Isaacs and Dixon Jones . Knowing what a link is thats SEO 101 right? Think again! Its one...

How Google Impacts Our Memory

July 20, 2011, 12:28 am
A new study has demonstrated that Internet technologies, especially search engines, have changed the way we remember information: We now focus on remembering information sources rather than the information itself. The Search-Memory Study .

China Reaches 500 million Internet Users

July 19, 2011, 11:57 pm
According to DCCI, Data Center of Chinese Internet, China reached 500 million internet users in the first half of 2011. They also estimated that it will reach 551 million this year. The sixth national population census estimates China's population has reached 1.37 billion which make the internet penetration rate at only 36.4 percent. This compares...

Google Directory (DMOZ) Now Gone

July 19, 2011, 10:59 pm
Google Directory is no longer available.We believe that Web Search is the fastest way to find the information you need on the web.If you prefer to browse a directory of the web, visit the Open Directory Project at dmoz.org

Product Review of Link Research Tools Link Building Toolkit

July 19, 2011, 10:14 pm
Links are the bread and butter of SEO. A major contributing factor to the search engines' algorithms, links help build a site's trust factor, drive targeted traffic and increase brand presence online. Developing and implementing a diverse link building campaign is one of the most important factors contributing to overall SEO success, but it is not...

Apple More Than Doubles Earnings With Q3 of $7.31 Billion

July 19, 2011, 9:50 pm
Apple more than doubled its earnings in its fiscal third quarter on the strength of triple-digit sales of its iPhone and iPad product lines.The company, which posted its numbers after the close of trading on Wall Street Tuesday afternoon, earned $7.31 billion, or $7.79 per diluted share, on revenues of $28.6 billion. That's up sharply from a year...

Google Translate welcomes you to the Indic web

July 19, 2011, 7:00 pm
(Cross-posted on the Translate Blog and Research Blog ) Beginning today, you can explore the linguistic diversity of the Indian sub-continent with Google Translate , which now supports five new experimental alpha languages: Bengali, Gujarati, Kannada, Tamil and Telugu. In India and Bangladesh alone, more than 500 million people speak these five...

Twitter Popularity Higher Than Ever in 2011, Check Out These Stats & Cool Uses

July 19, 2011, 6:09 pm
Whether it's simply a case of celebrating its fifth birthday this month, or increased pressure to compete with statistics from Google's latest social project, Google+, Twitter has been releasing more info and stats to prove how popular t.

How to Build a Your Own Thumbdrive SEO Browser

July 19, 2011, 5:07 pm
Posted by allforJesse This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Recently Firefox automatically updated to version 5, and with that update came a nightmarish...

Japan/USA Final Brings Out Facebook's Ugly Side

July 19, 2011, 4:41 pm
Social media, because of things like this, every time I think I can't quit you, something like this shows up and I'm disgusted with myself for even being associated with the applicable platform. Now,

Google's Soliciting Of AdWords Clients Angers Webmasters

July 19, 2011, 4:36 pm
"As a small business that only manages a few clients, I am blown away by the fact that Google is trying to steal our hard earned business by soliciting our customers...""Yes, some of our Client Adwords accounts are temporary dormant, but that doesn't mean we're not still working with them or actively trying to get them back on Google."

Japan/USA Final Brings Out Facebook’s Ugly Side

July 19, 2011, 4:28 pm
Social media, because of things like this, every time I think I can’t quit you, something like this shows up and I’m disgusted with myself for even being associated with the applicable platform. Now, I’m not talking about screw ups …

Yahoo Earnings Released

July 19, 2011, 4:16 pm
Apple wasn’t the only big tech company to release its earnings report today. Yahoo released its report, though technically the company considers itself a media company. Either way, Yahoo revenue, excluding acquisition costs was $1,076 million for the second quarter, down …

Does Domain Parking Work Anymore?

July 19, 2011, 3:42 pm
With the arrival of Google Panda, my recent experiences purchasing a few premium domains, and a total shift in the way people use the internet, I begin to wonder about the current and future state of domain parking.

Apple Earnings Released

July 19, 2011, 3:39 pm
Apple has just released its earnings report for its fiscal year third quarter. Here is the release in its entirety. We'll update with additional commentary and more from the conference call webcast, which will begin at 2:00 p.m. PDT/5:00 p.m.

Google Panda Update: HubPages Enables Subdomains to Help Content Recover

July 19, 2011, 3:39 pm
Is subdomaining the answer to a recovery from the Google Panda update? After some testing, HubPages is convinced that it can play a significant role, at least for a site of its type, which includes numerous article from numerous authors.

Video: How Yahoo! Helps Advertisers Follow Consumers Across Devices

July 19, 2011, 3:34 pm
Rick Weir explains Yahoo!'s Science + Art + Scale strategy for the connected device "Yahoo's connected device strategy is simple," says Rick Weir, Yahoo! Director of B2B Marketing in this video. "We help connect advertisers with their core audience wherever they may be on ay device, whether it's iPhones, tablets, smart phones, and of course the...

Google to Surfers: Let's Get Small

July 19, 2011, 3:24 pm
This week's "seriously?!?" moment, goes to the folks at Google who obviously spent some of their downtime listening to the classic Steve Martin stand-up skit, " Let's Get Small. " That's the only explanation I can find for this maneuver. Google has purchased and will soon bring online g.co. Yes, g.co. In the near future, when you type g.co, you...

The Loch Ness Monster of Alaska?

July 19, 2011, 3:14 pm
by Claudine Zap Move over, Montauk Monster . Step aside, Nessie. There's a new sea creature in town - maybe. Footage of a 20- to 30-foot long creature caught on tape by fishermen suggest we have an Alaska marine mammal mystery . The black and white footage from 2009 is by no means definitive. It is taken on a rainy day with a shaky camera, 'natch,...

Google to Surfers: Let’s Get Small

July 19, 2011, 3:06 pm
This week’s “seriously?!?” moment, goes to the folks at Google who obviously spent some of their downtime listening to the classic Steve Martin stand-up skit, “Let’s Get Small.” That’s the only explanation I can find for this maneuver. Google has purchased and will soon bring online g.co. Yes, g.co. In the...

How Google Makes Its Billions: The 20 Most Expensive AdWords Keyword Categories

July 19, 2011, 3:04 pm
Insurance keywords are the most searched for on Google, making insurance the most expensive category on Google AdWords and the top PPC money-maker for Google. Bidding on insurance keywords can cost advertisers up to $55 per click, according to a n.

Celebrities on Google+

July 19, 2011, 3:04 pm
As reported, Google is courting celebrities, trying to get them on Google+. CNN discussed some Google emails revealing such plan. Celebrities have been key in driving Twitter use by fans,

How to Grow Social Media Leads: New Research

July 19, 2011, 2:41 pm
Very comprehensive collection of data/charts showing lead-gen results from various social media activities, including blogging, Facebook and Twitter (and more).

Half of All Marketers Say Mobile is an Integral Part of the Plan

July 19, 2011, 2:16 pm
Mobile advertising isn’t a slam dunk yet, but according to a new survey commissioned by IAB, it’s already become an integral part of the plan for 51% of brand marketers. The study, “Marketer Perspectives on Mobile Advertising” was conducted by Ovum and the results were presented at the “Mobile in the Mainstream…and as the...

Google Disables URL Removals After Bug Allows Anyone To Remove Any Site

July 19, 2011, 2:14 pm
This morning, James Breckenridge discovered a loophole within Google’s Webmaster Tools that allowed anyone to remove any site from Google.

Yandex.Webmaster Now Available in English

July 19, 2011, 2:02 pm
The Russian search engine Yandex recently translated its Yandex.Webmaster service to English. Originally a tool for Russian webmasters, Yandex.Webmaster is similar to other tools for webmasters offered by both Google and Bing. Like its Amer.

Rebecca Black: The Inevitable Return

July 19, 2011, 2:02 pm
She's back!!! The girl with the most disliked video ever returns with her next rendition, and much like the "Friday," it has a bunch of views and bunch of dislikes. Apparently,

Google+ Courting Celebrities According to Report

July 19, 2011, 1:13 pm
Celebrities have been huge for driving Twitter use. Remember the Oprah effect? Lady Gaga, Justin Bieber, and Ashton Kutcher are a few others who have been heavy Twitter users and drawn massive amounts of followers. Watch out Twitter, because Google …

Google Heads Texas Sized Push to Get SMB's Online

July 19, 2011, 1:00 pm
This one is pretty interesting just due to the sheer scope of the idea. I haven't seen the latest statistics of what percentage of SMB's still don't have a website (used to be in the 50% range surprisingly enough). This kind of effort from Google, however, shows that something must be there. If there isn't "gold in them thar hills!" it's not...

Ask Murdoch Search Engine Spoofs #HackGate, Evades Answers

July 19, 2011, 1:00 pm
All eyes have been on the live investigation of the phone hacking scandal surrounding Rupert Murdoch's News Corp media empire. True to form, the web has been abuzz on live "back channels" such as Twitter and Facebook, whilst one spritely political.

Google Heads Texas Sized Push to Get SMB’s Online

July 19, 2011, 12:42 pm
This one is pretty interesting just due to the sheer scope of the idea. I haven’t seen the latest statistics of what percentage of SMB’s still don’t have a website (used to be in the 50% range surprisingly enough). This kind of effort from Google, however, shows that something must be there. If there isn’t “gold in...

Twitter Still Reacting to Casey Anthony

July 19, 2011, 12:24 pm
The Casey Anthony case has, no doubt, captivated the world both online and offline. It has even been said that the Casey Anthony case is to social media what the O.J. Simpson trial was to cable television. The big difference, however, is that social media gives people an opportunity to participate in a way that was never before thought possible.

In Chile, 15-24 Year Olds Are Most Engaged Internet Users Accounting for 1 in 3 Minutes Spent Online

July 19, 2011, 12:04 pm
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on Internet usage in Chile from its online audience measurement and media planning solution comScore Media Metrix. The study found that Microsoft Sites led all web properties in audience size reaching 97.3 percent of the Chilean online population in May,...

Internet Marketing Jobs Are Hot This Summer!

July 19, 2011, 11:52 am
Are you sweltering like many of us through this heat wave? Well, it is summer in the states after all. Here at Marketing Pilgrim, though, we want you to pay attention to other things that are hot like the Internet marketing and social media marketing jobs market. Our Internet marketing job board is a great mix of more traditional marketing...

Bing Unfolds a New Set of Finance Tools

July 19, 2011, 11:38 am
Are you a stock market junkie? Do you frequently use online tools to find out what stocks to buy or sell? Do you keep track of news in the financial industry? If you answered "yes" to any of those questions, then Bing - Microsoft's search engine - has a set of services designed with you .

Beastie Boys Debut New Video on Funny or Die

July 19, 2011, 11:28 am
Although the Beastie Boys previously used MTV’s online arm to promote their return, they’ve turned to another, perhaps more popular outlet to promote their new music video for the song “Don’t Play No Game That I Can’t Win.” Instead of …

Google+ for iPhone Now Available

July 19, 2011, 11:23 am
The Google+ iPhone app has hit the App Store. At 11:44 AM, Vic Gundotra, who has led the Google+ Project, posted an update on Google+ saying, “iPhone, meet Google+…Share just the right stuff, with just the right circles This app …

Is Google+ the Ultimate Content Marketing Platform?

July 19, 2011, 11:23 am
As we've said around here a few hundred times, smart social media marketing is actually content marketing . Why? Because people love to share content on social networks . If that content is yours, you're being introduced to new people with every share ' to people who now have an opportunity to know, like, and trust you enough to buy from you.

Forget Clicks, Call-through Rate Could be New CTR Controlling Ad Position

July 19, 2011, 11:23 am
AdWords Call Metrics are now available to all advertisers in the US and Canada. Launched towards the end of last year, call tracking has been limited to a small number of advertisers in the AdWords innovations program who expressed an interest in .

Yahoo Adobe Research In Motion -Zilla

July 19, 2011, 11:17 am
Every so often I have a crazy thought like this. It usually comes when a player in this digital space starts to get so far ahead of everyone else, that they others seem to stop trying. And paradoxically, "trying" can mean admitting your limitations and moving into new fields by giving up your independence and merging with someone else, or...

AAPL Doing Well Ahead of Earnings Report

July 19, 2011, 11:12 am
Apple will release its Fiscal Year Third Quarter earnings report and call this afternoon at 2:00 p.m. PDT/5:00 p.m. EDT. The company will be offering live audio streaming of its conference call, which will be available as a continuous rebroadcast …

The Commoditization of SEO

July 19, 2011, 11:10 am
An interesting take by Tony Verre on how the commoditization of SEO service might effect the individual SEO practitioner.

10 Simple Techniques for Google Profile Optimisation for Google+ and Beyond

July 19, 2011, 10:57 am
With the start of Google+ your Google Profile is more important than ever. I've seen lots of Google Profiles that were broken in one or more ways recently when trying to find out who the people are who put me in their circles. Also my name is by no means easy to remember, so I had to optimise my profile as well. Let me tell you the most important...

Facebook Seems Worried About Google+. Should it Be?

July 19, 2011, 10:52 am
In a recent article, we looked at some obstacles Google+ would have to overcome. We also looked at how Google+ might maim (as opposed to kill) Twitter. I don't think Twitter's going to die anytime soon,

Google+ has a 'celebrity acquisition plan'

July 19, 2011, 10:48 am
Following in Twitter’s footsteps, which quickly realized that brands and celebrities want a way to claim their identity on the service, Google plans to verify the identities of public figures on its social network, Google+, CNN reports.

A List of Facebook Employees on Google+

July 19, 2011, 10:36 am
Is Google+ a clear and present danger to the success of Facebook, or is there, to quote Q-Tip from a Tribe Called Quest, "room for it all as we mingle at the ball?

SEO Video Tip - Content Recycling Requires Synergy

July 19, 2011, 10:11 am
Content recycling involves taking a great piece of content and re-purposing it across a variety of platforms to generate more SEO value. Unlike article spinning, content recycling means creating unique pieces of content that fits each medium. Here are 4 best practice tips to make sure you get the most out of your efforts: Watch this week's SEO...

An ex-Googler's inside view on Google+ vs. Facebook

July 19, 2011, 10:07 am
Dhanji R. Prasanna is a Sydney-based software engineer. He recently left Google after a nearly three-year stint working on projects like Google Wave.

How SEO Can Work With Content Strategy

July 19, 2011, 9:55 am
Recently I spoke with Content Strategist, Margot Bloomstein , who was conducting research for an upcoming publication about Content Strategy intended for a variety of audiences. In particular, we discussed productive interactions and exchanges between Search Engine Optimization and Content Strategists. Organizations advance their reach and...

Google Offers Comes to NYC & the Bay Area

July 19, 2011, 9:50 am
As Google makes its foray into social with Google+, the other areas of company expansion haven't been disregarded. Refinements to the Google algorithm continue, new features are being tested and launched, and a major local service - Google Offers - is expanding into two additional cities. While the initial rollout happened in Portland, Oregon,...

The risk of using dubious link-building services

July 19, 2011, 9:36 am
You probably know the offers from companies who promise links from PR5-PR9 sites for a few dollars. This sounds like a very good offer and the websites look relatively credible. However, things that look too good to be true usually aren't true.

Google's social revolution: from network to business model

July 19, 2011, 9:30 am
And finally there it was: Google Plus (or +). Almost every blog, national and international, talked about it and it even made the news. And everyone had an opinion, despite of the fact that they had access or not. We already discussed the Google +1 button here on Multilingual Search, but now we have the complete social network. There are a lot of...

Marc Tyler Experiences The Strength of Social Media

July 19, 2011, 9:30 am
Evidently, there should be a rule for all athletes in the public eye " hell, even for those who aren't " that social media is not your friend. There's a smoldering battlefield littered with casualties.

Creating Useful Advanced Segments In Google Analytics - Part 1

July 19, 2011, 9:30 am
Google Analytics can be an online marketer's most powerful tool for gathering a wealth of information about a website and its users. However, there are two common problems that occur when using Google Analytics to mine search data. First, mining for causative and actionable data can sometimes be very unproductive. This is referred to as "analysis...

The Original Guest Post: More than "Unpublished"

July 19, 2011, 9:29 am
As guest posting has increased in popularity lately as a tactic for reputation building (as well as for link building' no sense denying it), I've seen the number of guest submissions to sustainablog increase dramatically over the past year or so. In almost every case, the writer has sent me original content' that is, content that hasn't been...

What's New in SEO for July 19, 2011

July 19, 2011, 9:04 am
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Search for recent images Google Images can now be filtered in the left-hand set of tools to narrow your search to just images from the previous week by clicking on "Past...

What Keywords Fuel Google's Machine? [Infographic]

July 19, 2011, 8:59 am
Everyone knows that Google practically prints money in Mountain View due to its dominant position in paid search advertising. Often times though it's interesting to look into just how this comes about. Wordstream has put together an infographic that does just that called "Where's Google Making Its Money?". Here is a taste. Be sure to click through...

Identifying Quick Wins

July 19, 2011, 8:59 am
When I ask a new client what they are looking for, the answer almost always involves either the phrase "low hanging fruit" or "quick wins". It makes sense too, we all want to find efforts that have a low cost associated with them (resource or monetary) and have a significant impact. Unfortunately quick wins frequently tend to be harder to find...

What Keywords Fuel Google’s Machine? [Infographic]

July 19, 2011, 8:51 am
Everyone knows that Google practically prints money in Mountain View due to its dominant position in paid search advertising. Often times though it’s interesting to look into just how this comes about. Wordstream has put together an infographic that does just that called “Where’s Google Making Its Money?”. Here is a taste....

Interview with SEO Copywriting Certification Grad, Jacqueline Morrison

July 19, 2011, 8:28 am
Jacqueline is a web author from Glasgow . Her first business failed and that's how she got into SEO Copywriting. But let's back up a little and start at the beginning, on Christmas Day 2005 to be precise. At 5.30pm on said day Jacqueline became a first time mum to a baby girl and not content with being a new mum, she decided to start a new...

Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

July 19, 2011, 8:28 am
Social media optimization (SMO) is the process of optimizing content for social interaction, discussion and sharing. SMO can be applied to blogging, microblogging (social status updates), product pages, email, and more. Similar to SEO, there are o.

Netflix Gives Members 3% Credit To Make Up for Downtime

July 19, 2011, 8:28 am
Sunday night, some Netflix users experienced an outage of the company's streaming services. While this might happen from time to time, this particular time it sent many customers into a fury of outrage,

Google Realtime Search Put on Freeze

July 19, 2011, 8:12 am
Since 2009, Google has provided a specialized search for real-time data - updates from social sites, and most prominently Twitter, that were available within seconds of going live on the web. Twitter's deal with Google is up, however, and the companies have not yet arranged for a continuation of the partnership that allowed for the .

CMO's Have Digital Work Cut Out For Them

July 19, 2011, 7:57 am
Marketers at the highest levels are busy trying to nail down marketing in the digital era and it appears that many of them realize there is work to do. This should be no surprise from folks who have often been removed from the day to day but have come back around to realize that unless they roll up their sleeves to some degree, the digital era...

CMO’s Have Digital Work Cut Out For Them

July 19, 2011, 7:47 am
Marketers at the highest levels are busy trying to nail down marketing in the digital era and it appears that many of them realize there is work to do. This should be no surprise from folks who have often been removed from the day to day but have come back around to realize that unless they roll up their sleeves to some degree, the digital era...

Factual: The B2B Demographic Research Artist's New Best Friend

July 19, 2011, 7:26 am
Any demographic research artist worth their salt knows and loves the awesome power of online directories and lists. Just the thought of categorized information and aggregated data gives me the biggest kid in a candy store, ear-to-ear grin. That&rs.

Factual: The B2B Demographic Research Artist’s New Best Friend

July 19, 2011, 7:00 am
Any demographic research artist worth their salt knows and loves the awesome power of online directories and lists. Just the thought of categorized information and aggregated data gives me the biggest kid in a candy store, ear-to-ear grin. That&rs...

Google To Back HTC In Patent Fight With Apple

July 19, 2011, 6:40 am
Asked if Google would help foot HTC's legal bills should they lose, he said: "We will make sure they don't lose, then." He added that the search giant will continue to support its Taiwanese partner in this legal skirmish but declined to go into details.

Google Pushes Out A New Toolbar PageRank Update

July 19, 2011, 6:35 am
It looks like Google has just updated its own PageRank and fixed a bug which appeared to set its own PR at 9 at its previous update.

The God Complex in SEO

July 19, 2011, 6:35 am
Authoritative, but Often Wrong Trusting a powerful authority is easy. It allows us to have a quick shorthand for how things work without having to go through the pain, effort, & expense to figure things out. But it often leads to bogus solutions. This video does a great job of explaining how nothing replaces experience in the SEO industry. A...

The Agency's Guide to Building Links and Expertise with Guest Placement Campaigns

July 19, 2011, 6:24 am
Guest placement campaigns for link and expertise building require perseverance, remarkable content, and a ready supply of potential publishers. Not every client or market is suited for such a campaign. This article will help agencies gauge the v.

Microsoft Offering $250,000 Reward Over Rustock Botnet

July 19, 2011, 6:20 am
After publishing notices in two Russian newspapers last month to notify the Rustock operators of the civil lawsuit, we decided to augment our civil discovery efforts to identify those responsible for controlling the notorious Rustock botnet by issuing a monetary reward in the amount of $250,000 for new information that results in the...

ECommerce Website Content For SEO – What is it and are you wasting your time?

July 19, 2011, 6:17 am
A phrase that you often hear being thrown about by SEOs is “content is king”, Although this is (arguably) true, I think that in many cases this just leads to commercial webmasters blindly adding low-quality content to their websites for the sake of it without really considering if it is beneficial to them in any way.

Baidu Takes Licensed Music To The Chinese Masses

July 19, 2011, 3:29 am
Baidu (BIDU), China's number one search engine has today announced an agreement for the distribution of digital music with One-Stop China (OSC), which is a joint venture formed by three of the leading global record companies, namely Universal Music, Warner Music, and Sony Music. Baidu will be providing its users with the opportunity to download or...

Why 301 Redirects Are Important

July 19, 2011, 1:11 am
I had been doing the link building for one of my clients for a little over two years. Not to pat myself on the back, but there were a lot of good, quality links pointing to this site. At the beginning of the link building campaign I laid out a strategy (as I do for all my clients) to help me stay focused and keep my link building efforts...

Bing Quality Scores: Match-Types & Magic Wands

July 19, 2011, 12:34 am
Posted by Dr. Pete Theres a dirty little secret among Bing (Microsoft adCenter) PPC managers. Back in the days of low traffic and dirt-cheap clicks, many of us let our broad-match keywords run wild. Performance was good, and we wanted all the cheap traffic we could get, so what was the harm? Then Came Quality Scores... Over the last couple of...

MoveYour Photos Let Users Migrate Facebook Pics to Google

July 18, 2011, 11:28 pm
Some folks who have been waiting for an alternative to Facebook and enjoy the newly-minted Google+ social network enough to want to move their data their have a few options. You may have already heard that Facebook blocked Facebook Friend Exporter , a Chrome extension that automates the extraction of user data, and Open-Xchange's Social OX, which...

The Complete Guide To The Social Media Exchange: Empire Avenue - Part 2

July 18, 2011, 7:00 pm
Is Empire Avenue just a fad? Is EAv just another social network and maybe a fascinating new type of news reader (like Robert Scoble writes), or is it really - like I think - a whole new ball game? Photo credit: JGraphic, Empire Avenue, mashed by Robin Good And assuming one wants to start playing it, what are the best strategies and approaches to...

Facebook Testing New Story Verbs and Locked Nav Bar?

July 18, 2011, 5:29 pm
Facebook seem to be testing a locked navigation bar so that users can scroll further into lifestreams. You still have to click to 'see older posts' but it certainly makes the site faster to use. Locked Navigation Bar Are you seeing this featur.

Our "Brand" Stands for 'Anything That Will Make Money'

July 18, 2011, 4:53 pm
Want a good example of Google's brand-bias stuff being a bunch of bs? Niche expert value-add affiliate websites may now lack the brand signal to rank as the branded sites rise up above them, so what comes next? Off-topic brands flex their brand & bolt on thin affiliate sections. Overstock.com was penalized for having a spammy link profile (in...

BlueGlass TPA Conference Tickets Now on Sale

July 18, 2011, 4:42 pm
Today at BlueGlass, we announced the opening of registration for BlueGlass TPA, our upcoming exclusive conference in Tampa, FL which will be held on September 26th & 27th. BlueGlass TPA is an extension of the conferences originally set up by Search Engine Journal and a number of the companies that became BlueGlass Interactive last year. There will...

Google+ Humor: A Collection of Images

July 18, 2011, 3:51 pm
Reddit.com is a great place for web content, truth be told. One such area that especially rings true is for Google+. Whether its making fun of the upcoming Google+/Facebook war, or the lack of invites,

Google Launches g.co URL Shortener for Google Services

July 18, 2011, 3:36 pm
Google announced the launch of a new URL-shortener that will only link to official Google products and services with g.co. "The shorter a URL, the easier it is to share and remember," said Google VP Consumer Marketing Gary Briggs.

Paralyzed Bride to Marry One Year After Accident

July 18, 2011, 3:00 pm
by Claudine Zap Bride-to-be Rachelle Friedman and her groom, Chris Chapman, give new meaning to the marriage vows to love each other "in sickness and in health." One year after the bride was paralyzed from a freak accident during her bachelorette party, the couple will marry . The dance instructor made news last year when during the poolside...

Facebook Lets Page Admins Send Direct Invites

July 18, 2011, 2:50 pm
Facebook is now letting Page owners and admins invite their friends to "like" their Facebook Page directly through notifications. This could be very helpful for Page owners to give their Pages a boost in users,

SEO Questions and Answers from July's Web Marketing Meetup

July 18, 2011, 2:29 pm
In the latest Victoria Web Marketing Meetup we chose to do a night featuring live reviews of websites owned by attendees. The idea was to answer any pressing questions for at least 3 site owners while educating (or refreshing) the rest of the Meetup crowd.

U.S. Mobile Map Audience Grows 39 Percent in Past Year as Fixed-Internet Map Audience Softens Slightly

July 18, 2011, 2:29 pm
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results of a U.S. study of mobile map usage based on data from its comScore MobiLens service. The study found that 48 million mobile users accessed maps on their mobile device during the three month average period ending May 2011, an increase of 39 percent from...

Google Tests Locked Search Box, New-Look Instant Previews

July 18, 2011, 2:19 pm
Apparently not content with its recent search results page makeover, Google appears to be testing a new search interface that locks the top navigation bar, search box, and Google's vertical search options (images, video, news, etc.) in a fix.

Facebook Places Tests Multiple Locations Feature

July 18, 2011, 2:04 pm
One of the benefits of owning a franchise is the use of a well-known name. If I’m looking for lunch in a new neighborhood, I know what I’m going to get at a Subway, where Joe’s Sub Shack could be a hit or a miss. Now, Facebook is going to help you solidify that connection with their new Parent-Child update inside Facebook...

Googler Shows How to Post to Your Blogger Blog From Google+

July 18, 2011, 1:48 pm
YouTube Product Manager Rick Klau, who has previously worked on Blogger and Google Profiles, shared an interesting concept on his personal blog today. Klau explained how to add a post to your Blogger blog from Google+. Actually, he explained this …

iPhone Survives Skydive Drop

July 18, 2011, 1:46 pm
Taking your iPhone with you on a parachute attempt is nothing new. In fact, YouTube has an assorted collection of people filming skydive attempts that were shot with the iPhone’s video camera. However, having a phone fall out during the …

It's all about the love! What do you love?

July 18, 2011, 1:32 pm
Google has launched a new crossover search portal called ' What do you love ?' under the http://www.wdyl.com domain name.

Coming Soon: More Improvements to Microsoft Advertising adCenter API Campaign Budgeting

July 18, 2011, 1:22 pm
You told us adCenters budgeting options were too complicated and difficult to manage. The manner in which your search marketing dollars were going to be dispersed was not always clear nor consistent. Were continuing to make changes to our budget options that will make managing your campaign budgets easier. This month,

Google May Sticky Search Box, Navigation Bar

July 18, 2011, 1:17 pm
A Google design tweak being tested would see the bar at the top of Google.com, as well as the left panel with the search options remain in place as the user scrolls through search results.

Comparing Prices Tops List for Social Media Product Chatter

July 18, 2011, 1:11 pm
Hear that? That’s the sound of potential shoppers talking about your product online. What are they saying? According to a new study by ROI Research, mostly, they’re talking about the price. eMarketer made a nice bar graph that explains it all. I’m not surprised that “deal” talk is high on the list, but I am surprised...

Facebook Comments: A Game-Changer for Mainstream Media?

July 18, 2011, 12:57 pm
If you've ever read a mainstream media outlet online, you know one thing's for certain: You're going to get a healthy dose of extreme remarks and opinions in the comment section of the article. Why?

Paralyzed Bride to Marry One Year Later

July 18, 2011, 12:51 pm
by Claudine Zap Bride-to-be Rachelle Friedman and her groom, Chris Chapman, give new meaning to the marriage vows to love each other "in sickness and in health." One year after the bride was paralyzed from a freak accident during her bachelorette party, the couple will marry . The dance instructor made news last year when during the poolside...

Infographic: Social Sharing on Yahoo!

July 18, 2011, 12:36 pm
The top ways Yahoo! users share content As the line between content and advertising continues to blur, brands are increasingly becoming content creators. So it's vital for today's marketers to understand not only what kinds of content consumers share most, but how they share that content. And that's why Yahoo! has been keeping a close eye on...

Bing Releases Updated Weather & Finance Tools

July 18, 2011, 12:10 pm
The search engine game has become as much about offering powerful side services as it is about giving the best SERP results. The first half of this month has seen two updated services on Bing: Bing Weather and Bing Finances. The New Weather Tool.

Bing-Yahoo Alliance Reaches 30 Percent of Search Share

July 18, 2011, 12:10 pm
There's no doubt who's winning the search engine race right now. With 65.5 percent of search share, Google is the reigning king in the U.S. - and holds even more impressive in other countries, such as the UK, where Google now handles about 92 percent of all search queries. But this may be a case .

Non-ASCII characters now supported in display and destination URLs

July 18, 2011, 11:55 am
If you write your ads in any language other than English, you may have wished that you could make your display URL consistent with the rest of your ad by showing your internationalized domain name . Today, we're announcing that we now support non-ASCII characters, including non-Latin characters and Latin characters with accents and diacritics, in...

Co-Cybersquatting: Domain Registrar Operates a Domain Parking Company

July 18, 2011, 11:40 am
There's an interesting update about a lawsuit brought by Verizon against domain registrar Above.com, a registrar that also operates a domain parking/monetization company.Judge refuses to dismiss a big money (penalties/fees) anti-cybersquatting law damages claim against Above.com.

Interview with Neil Patel of KissMetrics

July 18, 2011, 11:39 am
Continuing a long tradition of interviews and insights here at Search Engine Journal, I reached out to Neil Patel last week to get an update on Neil & his KissMetrics project. I've known Neil for a long time and have always kept tabs on him after meeting at an SES San Jose in back in 2005. Over the past 6 years, a lot has changed, but his two...

New Smartphone Buyers Want Apple First, Android Second

July 18, 2011, 11:28 am
When new smartphone buyers go to purchase their new device, odds are, they’ll be selecting an iPhone over Android and other competitors to Apple’s apparent mobile thrown. That’s what a new survey from ChangeWave Research tells us, and while Apple’s …

International Search Marketers Must Look Beyond BRIC Countries To CIVETS

July 18, 2011, 11:08 am
For some years we have talked about BRIC countries as being amongst the most interesting for international search marketers to target. It was always inevitable that at some point we would need to come up with a new term and to look at new geographies " especially when one of the emerging markets (China) is already the world's second largest...

Google News Badges: Now Searching News Has Gone Social

July 18, 2011, 11:08 am
Google News has announced a loyalty program, offering users badges for using Google News as their the portal for primary news. Starting Friday, but only on the United States version of Google News, Google began letting you earn badges as you read .

Netflix Streaming Experiences Difficulties

July 18, 2011, 11:08 am
Netflix hasn't been doing a lot to keep its members happy lately. First, they rolled out a drastic redesign, which got a lot of members riled up and threatening to leave the service. Some claimed to suffer from motion sickness.

Google+ Has Made Twitter Boring, Here’s What Twitter Should Do About That

July 18, 2011, 10:38 am
For the past few days I’ve been hanging out in Jackson Hole with a bunch of geeks and one thing I’ve noticed over and over is how boring Twitter has gotten when compared to Google+. Why has Twitter turned boring? …

What's Facebook Afraid Of?

July 18, 2011, 10:38 am
I remember back in the dark ages before there was this new fangled Internet thing, there was a grassroots campaign by a company that dared challenge one of the dominant players in its industry. It was in Boston and that company that dared challenge the dominant player was Ben and Jerry's. These two hippies from wherever took on Haagen-Dazs (My...

Cheap Trick Stage Collapses During Concert

July 18, 2011, 10:38 am
During a Cheap Trick Concert at the Ottawa Bluesfest yesterday, the stage collapsed while the band was performing as severe weather hit. "The stage blew down and collapsed. Everyone is shaken up but band and crew are all fine,

What’s Facebook Afraid Of?

July 18, 2011, 10:24 am
I remember back in the dark ages before there was this new fangled Internet thing, there was a grassroots campaign by a company that dared challenge one of the dominant players in its industry. It was in Boston and that company that dared challenge the dominant player was Ben and Jerry’s. These two hippies from wherever took on Haagen-Dazs (My...

Baidu offers a new web browser

July 18, 2011, 10:22 am
Baidu, China's largest and the world's second largest search engine, unveiled the beta version of it's new web browser. The Baidu browser contains more than 30,000 apps which connects users to online games, videos and other tools. The web browser is reported as focused on security as Baidu has built it with the intention of protecting the user's...

AdWords Adds Top vs. Side Reporting

July 18, 2011, 10:22 am
To help AdWords users get more accurate feedback on how their ads are performing, Google is adding a new data table option that contrasts the statistics for ads appearing on the top of search with those appearing on the side. The Why and What of.

Introducing the Atlas Media Add-in

July 18, 2011, 10:17 am
Most media plans tend to start and end in Microsoft Excel. With that in mind, were very excited to bring you version 1 of our new Excel add-in, bringing functionality from the Media Console right to the program youre so familiar with using. The Atlas Media Add-in leverages our suite of Atlas APIs, which enables quick calls to the server to access...

Google's Second Quarter Figures Released

July 18, 2011, 9:51 am
Google has seen an eventful quarter, with the release of the Google +1 button and the Google Plus social network representing a lunge into social, the Google Offers local service spreading into new regions, and partnerships with several new companies. Meanwhile, despite pressure from outside companies, Google's search share has stayed stable in...

iPhone Fireflies Look Awesome

July 18, 2011, 9:48 am
Whatever your feelings are about mobile device tracking, the fact is, it’s a reality we live with. Even before the iPhone location data hoopla hit the wires, mobile devices, particularly with phones, were known to be easy to track. Every …

10 Site Tweaks to Make Your Customers Actually Click

July 18, 2011, 9:38 am
Good ecommerce optimization post with actionable suggestions.

William Shatner Knocked Off of Google+ for Violating Terms

July 18, 2011, 9:37 am
Though it seems to be up and running now, celebrity William Shatner had his Google+ profile removed temporarily. Apparently, he was “violating standards”. It’s unclear what the problem was, but ast night, Shatner tweeted: .ditto92839457866264576{background: #1A1B1F url(http://a1.twimg.com/images/themes/theme9/bg.gif)...

FairSearch Blasts Google with "Searchville" Site

July 18, 2011, 9:15 am
The FairSearch Coalition, the organization started last year to try (unsuccessfully) and see Google's acquisition of ITA Software blocked, has launched a new site called Searchville with videos, comic strips and other interactive content, as well as a white paper,

Top 5 "Duh" PPC Techniques

July 18, 2011, 9:15 am
I don't consider myself particularly humble by nature, but it is always surprising to me that a shared piece of advice accumulated over the last 15 years of my career is valued quite as much as it is. Recently, I was discussing ideas with a colleague who works as a PPC consultant - well above my pay grade - and was shocked to learn that some of...

Connecting You With an Internet of Things

July 18, 2011, 9:15 am
You’ve probably heard about the refrigerator that tweets introduced by Samsung at this year’s Consumer Electronics Show in the US. I bet you’ve also heard about plans by car maker Ford to offer the capability for you to listen to …

What to Do When Your AdWords CPCs Are Too High

July 18, 2011, 9:14 am
Five no nonsense actions to take if your Google AdWords CPCs go through the roof.

FairSearch Blasts Google with “Searchville” Site

July 18, 2011, 9:11 am
The FairSearch Coalition, the organization started last year to try (unsuccessfully) and see Google’s acquisition of ITA Software blocked, has launched a new site called Searchville with videos, comic strips and other interactive content, as well as a white paper, …

Google+ a Sign of Newfound Social DNA?

July 18, 2011, 9:00 am
MySpace Founder Tom Anderson addressed whether social is in Google's DNA in light of the early success of Google+ in a guest post on TechCrunch . Google+' primary differentiator from Facebook is the Circles construct, where users manually follow other people they choose. Some Web luminaries have been questioning whether this is a good thing;...

Is FairSearch.org Just A Bunch of Whiners?

July 18, 2011, 9:00 am
Have you ever been in situation, be it business or personal, where you just got your butt kicked? A time when a competitor cleaned your clock and you walked away wounded because simply had your "you know what handed to you"? I suspect we all have if we are really in business. How you respond in those situations are insights into your character....

Women's World Cup Final Breaks Twitter Record

July 18, 2011, 9:00 am
There's a new champion in the books, and not just in the Women's World Cup, either. During Japan's win-for-the-ages performance against a valiant United States squad, the tweets were flying at a record pace.

Women’s World Cup Final Breaks Twitter Record

July 18, 2011, 8:45 am
There’s a new champion in the books, and not just in the Women’s World Cup, either. During Japan’s win-for-the-ages performance against a valiant United States squad, the tweets were flying at a record pace. Such use of the social media …

How the Art of Screenwriting Can Make You a Better Web Writer

July 18, 2011, 8:44 am
One of the most useful lessons I've learned about writing engaging content came from studying screenwriting. It's that every single piece of dialogue or screen direction had to be working hard to hook viewers in and keep them gripped. Audiences don't like fluff or irrelevance. Write like that and you won't keep their attention. And while there's...

Microsoft Looks to Scoop Up Health Data Following Shut Down of Google Health

July 18, 2011, 8:44 am
Microsoft just announced that Google Health users can transfer their data to Microsoft HealthVault. This can be done with Direct Project messaging protocols established by the Office of the National Coordinator for Health IT, the company says.

Small Fish In A Big Brand Pond

July 18, 2011, 8:44 am
Recently my husband did something that scared the life out of me: he bought a major appliance from a minor e-retailer. After finding a great price on an item that he wanted, he dug into their online reputation and found that it was practically spotless, so he took a big chance and spent a lot of money at an unknown company. I'd not have been so...

How to Optimize 3 Important Internal Link Structures

July 18, 2011, 8:29 am
One of the most overlooked aspects of a successful SEO campaign is aligning internal link connectivity with SEO best practices. In countless situations, great effort is expended to optimize page content, title tags, meta data, and external links, .

Google Emailing Notices To Webmasters Regarding Unnatural Links

July 18, 2011, 8:29 am
Many websites have fallen victims to Google's emphasis on quality. And over the past few months, one of the targets has been unnatural links on your websites used for enhanced indexing and ranking.

7 Things You Can Do When Your Conversion Funnel Sucks

July 18, 2011, 8:29 am
Your site is looking dapper and polished. You've cranked up the SEM juice and locked down referral traffic relationships. People are coming to your site in droves - but they're not converting quite like you'd hoped. Uh oh. Your conversion funnel sucks. Don't fret! Dry your eyes and think about implementing these seven things. 1. Set up funnel...

Google Plus Project's +1 Button Changing Web Marketing With Social Media

July 18, 2011, 8:29 am
I think it is fair to say that Google Plus Project, otherwise known as G+, has exploded onto the web marketing scene in a very short time. Statistics around the web indicate that in the first week, 35% of all new links shared on Twitter were related to the G+ Project. At first glance everyone seemed to be declaring that the Google G+ Project would...

Adobe Buys EchoSign for Digital Signatures

July 18, 2011, 8:14 am
Adobe has acquired EchoSign, a provider of electronic signatures. All EchoSign full-time employees, as well as its founders, will join Adobe. Adobe says EchoSign's solution will be a key part of its document exchange services platform.

Global Spam Filtering Now Available for Google Voice

July 18, 2011, 8:14 am
Benjamin Franklin told us that there are only two inevitable things: "Death and taxes." If he lived in the modern world, however, he may have added a third item to the list: "Spam." No matter what medium of communication we discuss, there's bound to be some form of spam involved - whether that's junk mail, .

Microsoft Advertising Drives 71 Percent Higher Ad Yield than AdMob for Windows Phone 7 App Developers

July 18, 2011, 8:08 am
Since the launch of Windows Phone 7 last year, app developers have been monetizing their Windows Phone 7 apps with the Microsoft Advertising Ad SDK for Windows Phone 7, which is powered by the industrys first, real-time bidded Mobile Ad Exchange. The SDK is designed to maximize in-app advertising revenue by empowering multiple ad networks to bid...

Dhani Jones and Bing Travel - Inspiring Great Travel Decisions

July 18, 2011, 8:08 am
Dhani Jones - NFL superstar, author of The Sportsman: Unexpected Lessons from an Around-the-World Sports Odyssey and former host of the Travel Channels Dhani Tackles the Globe - is no stranger to planning the perfect vacation. Dhani has pretty much seen it all when it comes to travel, and he recently partnered with Bing Travel to provide his...

It's Not Too Late to Book Great Summer Travel Deals: Summer Fareology Update from Bing

July 18, 2011, 8:08 am
With the economy still sputtering, summer vacations are on the chopping block for many people this year. In fact, a recent consumer survey from Bing Travel (conducted by Impulse Research) found some interesting items about consumers current attitudes and behaviors on vacations and travel. 66 percent of Americans are more likely to actually choose...

Email Marketing: Campaign Analysis, Metrics, Best Practices

July 18, 2011, 7:54 am
Awesome overview of the important analytics of email marketing.

The Ranking Effects of New Links: Has It Changed After Google's Panda?

July 18, 2011, 7:22 am
I remember a couple of months ago some google engineer saying "we will be changing the way we handle links soon" - well - its happened I am certain.

Interview With SEO Jill Whalen: Google +, SERP Spam & Much More!

July 18, 2011, 7:15 am
Lots of good nuggets about SEO & Social Media here.

What to do when spammy SEO outranks your quality content

July 18, 2011, 7:12 am
Greetings! This week's SEO copywriting tip is in response to an email S.O.S .: "Help! My competitor's spammy Web copy outranks my site. What should I do?" Even in the wake of Panda, spammy copy remains a problem: Google's Panda algorithm didn't catch all spam and probably never will - it's a continual process. There are still sites and landing...

Killer Technology: Gutenberg to Zuckerberg and Beyond

July 18, 2011, 7:00 am
March was an extremely busy time for me personally, so I passed up the opportunity to write about an awe-inspiring keynote delivered by Michael Eisner of Disney fame at the Omniture Summit in Salt Lake City. In his address, he eloquently explained...

Understanding the 98 Google Local Ranking Factors

July 18, 2011, 6:26 am
David Mihm has released his annual Local Search Ranking Factors list, which compiles feedback from 33 local optimization experts. The 98 resulting local ranking factors can, however, be overwhelming. This article walks you through the key takeaway.

When It's Time to Revisit Your Keyword Research

July 18, 2011, 1:12 am
The Internet is not a static thing. With billions of pages already published and more being created every day, there is more available content that could possibly be consumed in a lifetime (or even several lifetimes). User behavior changes over time as well; mobile search has exploded, social networking has forever altered the way people connect...

Facebook Bans Advertiser Pushing Google+ Follows

July 18, 2011, 12:21 am
Michael Lee Johnson thought he was being a good marketer using Facebook ads to garner more followers over at Google+. His idea worked, though not as he expected. Hundreds of new Google+ users are now following Johnson's account, but it isn&.

Multiple XML Sitemaps: Increased Indexation and Traffic

July 18, 2011, 12:05 am
Posted by Kate Morris Utilizing XML sitemaps and sitemap indices is an advanced tactic that we recommend to all of our clients at Distilled. In fact, Rob wrote an exceptional how to post on this topic earlier this year, looking at diagnosing indexation issues using sitemap structure. We knew it was a good way to track indexation better than using...

Breaking Bad Season 4 Premiere Bingo

July 17, 2011, 1:00 pm
I think that if the emotion that I'm currently feeling could be summed up in a word (rather a sound), it would be EEEEEEEE!!! or something comparably high-pitched and vowel-heavy. That's because my favorite show on television and (inarguably,

A few hints on the Forrester Groundswell Awards (2 weeks to go)

July 17, 2011, 12:39 pm
by Josh Bernoff I took the green bowtie out of mothballs. 'Cause there are only a few weeks left to enter the Forrester Groundswell Awards . The deadline is August 3. The number of entries is low so far. Competition has been intense in the past. Get to work on your entry - this could be your year to win! See you at the awards presentation.

comScore, YouTube to Launch YouTube Partner Reporting

July 17, 2011, 10:15 am
ComScore Video Metrix released data Friday showing that 178 million U.S. Internet users watched online video content in June 2011. This means 85.6 percent of the U.S. Internet audience viewed online video that month. But while asking comSco.

SEO is More Alive Than Ever

July 17, 2011, 7:20 am
SEO may be a bitch, but it's not dead. I wrote last month about my love/hate relationship with search engine optimization. It's absolutely true. Most of what I don't love about this space is running an agency (the business side.

Why Google+ Circles Will Only Add to the "Filter Bubble"

July 17, 2011, 5:17 am
Here's something to think about. We recently asked if Google and Facebook should be filtering our content for us.

New IBM Platform Helps Businesses Feel Comfortable about Social Media

July 17, 2011, 5:17 am
While there are many benefits involved with social media, there are also a lot of potential risks, especially for regulated industries. Businesses that want the easy way out choose not become involved in social media, which is often to the disappointment of consumers.

Why Google+ Circles Will Only Add to the “Filter Bubble”

July 17, 2011, 5:00 am
Here’s something to think about. We recently asked if Google and Facebook should be filtering our content for us. This was an article I wrote in response to recent discussion about what Eli Pariser coined as “The Filter Bubble” – …

Head Googlers Opt out of Google+

July 17, 2011, 12:45 am
Mark Zuckerberg, Google founders Larry Page, Sergey Brin, and a whole raft of Google's top brass have suddenly activated the privacy settings on their Google+ profiles.Even though they want you to expose your entire life to world+dog over the interwebs, they would rather not.

How to build your own thumbdrive SEO browser

July 16, 2011, 7:41 pm
Jesse discusses a portable SEO Browser designed to run from a thumbdrive, complete with all his favorite tools and SEO gizmos.

The Best Kept Secret in the SEOmoz Toolset

July 16, 2011, 1:59 pm
Posted by randfish I'm embarassed to say that sometimes, I really don't do a good job of putting SEOmoz's best foot forward. Case-in-point: this past week, our SERPs Analysis Tool , one of the most requested, most exciting and most useful projects we've ever crafted had a new release that now includes social data in the report. Thomas and Evan ,...

Facebook Blocks Google+ Ad From User

July 16, 2011, 11:03 am
It appears that that trying to advertise your Google+ profile on Facebook may not be the best idea if you wish to continue to run ads on Facebook. Michael Lee Johnson tried to do just that,

Cup of Joe: The Biggest Lie In Social Media

July 16, 2011, 7:06 am
I remember one time in college I went out with a group of friends to this local bar where they had karaoke. This place was known for not being the safest place in town, but probably the cheapest! We hung out there for a few hours before the karaoke DJ decided to take a break. I am not sure what inspired him, but for some odd reason my buddy, Dan,...

Scalable Link Building Plan for Corporate Websites

July 16, 2011, 1:40 am
A guide on how to efficiently develop a corporate site's brand through scalable link building strategies.

The Google+ Controversy & Virtual Worlds - A Question Of Identity

July 16, 2011, 12:16 am
Last Friday afternoon, I had a short exchange on Twitter with Ciaran Laval, in which I mentioned I wasn't writing a column because it had been a slow news week and nothing had happened that warranted the usual 1,500 or so words I type in this spac.

The Google+ Controversy & Virtual Worlds – A Question Of Identity

July 16, 2011, 12:00 am
Last Friday afternoon, I had a short exchange on Twitter with Ciaran Laval, in which I mentioned I wasn't writing a column because it had been a slow news week and nothing had happened that warranted the usual 1,500 or so words I type in this spac...

How to Allocate a 10k/Month Link Development Budget

July 15, 2011, 10:16 pm
WebmasterWorld Members review ideas and suggestions on how best to allocate a $10,000 link development budget.

Google Docs Lists Priority Features

July 15, 2011, 6:27 pm
Last month we discussed a Reddit page that allowed users to communicate with the Google Docs team and discuss the features they wanted most. The Docs team has continued this pattern of petitioning user feedback with a Google Moderator page that did much the same. It's clear that Google is looking to get a strong sense of what projects users want...

Will PayPal Help You Survive the Zombie Apocalypse?

July 15, 2011, 6:12 pm
You may have heard about a video produced by a member of the PayPal community called "Zombie Apocalypse." I love zombies, and this hysterical video made us laugh here at PayPal. It's a funny take on how much easier life can be when paying for things doesn't get in the way. But humor aside, we're very .

PayPal Uses NFC to Make Peer-to-Peer Payments Easier than Ever

July 15, 2011, 6:12 pm
Today at MobileBeat 2011 we took another step towards realizing the PayPal vision of creating an entirely new way for people to shop and pay - anytime, anywhere and on any device - with the announcement of our peer-to-peer NFC solution. At this morning's session, I had the privilege of demoing our new NFC-enabled Android .

Making the Mall in Your Pocket A Whole Lot Bigger

July 15, 2011, 6:12 pm
Hi everyone, it's Alan Tien, General Manager of PayPal China, with an update for mobile shoppers worldwide. We've seen the explosive growth of mobile payments on our global platform over the past few years - from US$141 million in 2009 to US$750 million in 2010 and we're now expecting US$3 billion this year. Clearly, consumers around the .

Google Voice Adds Spam Filtering

July 15, 2011, 5:56 pm
Every so often, I get a call from a number belonging to an unfamiliar area code. Wondering if it might be a business inquiry, a distant friend, or a girl whose number I'd forgotten, I always wind up answering the call - only to learn that I'd won another cruise package and need to stay on the line, or that Survey RC really needed to talk to me,...

Google Posts Impressive Q2 Figures

July 15, 2011, 5:41 pm
Google has completed its second quarter report, and the results are more than a little heart-warming for investors. The second quarter income of $2.51 billion represents at 36 percent growth from last year, while revenue climbed to $9.03 billion, up 32 percent from last year and 5.2 percent from the first quarter. Several investors had expressed...

Intersection Gets a New Look

July 15, 2011, 5:20 pm
by Claudine Zap Take a group of guerrilla artists at a busy intersection, Rosenthaler Platz in Berlin. Pour 500 liters of water-based, environmentally friendly paint onto the pavement. Then add 2,000 cars, bikes, and buses. And what you get is this: A really cool video of street art or, at least, lines of paint being spread in red, yellow, blue,...

Bing Hits Record Search Share, Google Stays Stable

July 15, 2011, 5:10 pm
While the picture varies around the globe, the reality is that Google reigns supreme in almost every market. In fact, for those who have forgotten, Google is the main search engine in all but five countries that regularly access the internet. However, despite themonolithic size of Google, Bing and its partner Yahoo are making gains. Bing hit a...

Exposing Black Hat PPC Techniques: Stealing Competitor’s Trademark Traffic in Google Adwords

July 15, 2011, 5:05 pm
Want to learn how to steal your competitor's high-quality brand traffic and redirect it to your site using Google Adwords? "Against their terms," you say? Rubbish! I'll show you how a black hatter did just that to a client of mine costing them hundreds of thousands of dollars in lost traffic!

DJ Kittens Are Cute, Better Than Me

July 15, 2011, 4:55 pm
It's the end of the day on Friday, and that means that everyone needs something like this: Three kittens on two turntables. This video is just starting to make the rounds on the interwebs,

Bing Brings in Major Partners for Finance Tools

July 15, 2011, 4:55 pm
Bing has labeled itself not merely as a search engine but as a powerful tool that users can take advantage of for a myriad of purposes. From shopping to looking at weather reports (more on that later today) to making travel plans, Bing positions itself as anadvantageous tool - and thus draws the crowd away from Google's empire. Bing's continuous...

Google Adds +1s to Google Takeout

July 15, 2011, 4:26 pm
In late June, Google’s Data Liberation Front announced the launch of Google Takeout, which it called its “first revolutionary product.” Its function is to let you take your data out of more than one Google product at a time. Today, …

Stanford Security Lab Tracks Do Not Track

July 15, 2011, 4:24 pm
The folks at the Stanford Security Lab are a suspicious bunch. Since they're studying how to make computers more secure, I guess it comes with the territory. Their current interest is tracking cookies and the Do Not Track opt-out process. Using "experimental software," they conducted a survey to see how many members of the Network Advertising...

Mapping Netflix Location Favorites

July 15, 2011, 4:08 pm
Even with the public relations beating it's taken since announcing their "down with DVD mailings" price changes, the popularity of Netflix is hard to ignore. People love their movies, and thanks to non-slacking work of Slacktory,

Google Offers Launches in San Francisco and New York City

July 15, 2011, 4:08 pm
Google is well more than a search engine these days, but what else it is exactly is often hard to define - unless you hone in on a specific service. One industry targeted by several Google products and services is the local industry. As part of expanding their local-oriented services, Google is currently testing a service known as "Offers." Offers...

Europe's Record-Breaking Lottery Winners

July 15, 2011, 4:03 pm
by Claudine Zap Meet Colin and Christine Weir , Europe's largest lottery winners . They live in a Scottish seaside town. They have been married for 30 years, and they have two kids, plus a three-bedroom house, and now, 161 million pounds (about $260 million). The two Scots both suffer from health problems and are no longer able to work. They drive...

Report: Facebook CPCs Up 22% for the Quarter

July 15, 2011, 3:53 pm
According to the latest Global Digital Marketing Performance Report from Efficient Frontier, Facebook ad CPCs increased by 22% from Q1 to Q2.

Is Google Affecting Our Memory?

July 15, 2011, 3:38 pm
At the heart of this question sits the internet and its vast, seemingly infinite trove of information and more specifically the portal to that information: search engines.

Will Tablets Eventually Make Computers Obsolete?

July 15, 2011, 3:17 pm
Ten years ago, TV commercials were all about food, cars and deodorant. Now you can't get through an episode of MasterChef without seeing at least one ad for a mobile phone and more recently, a tablet. As connected devices become more popular and accessible, what will become of our old friend the desktop computer? For the June edition of the...

Using StumbleUpon To Drive Traffic to Your Website

July 15, 2011, 3:17 pm
StumbleUpon can be a tremendous source of traffic for a site. The content has to be there, of course, but the nature of StumbleUpon enables that content to spread pretty quickly and pretty far.

Google Product Search Insights: The Impact of UPCs on Customer Conversions

July 15, 2011, 3:02 pm
Google Product Search has recently released new Unique Product Identifier (UPI) requirements in June and new data feed requirements as of July 11. The new requirements are an attempt by Google to self-regulate their recently imposed Panda update a.

Post Harry Potter and the Deathly Hallows Sadness? There's an App for That

July 15, 2011, 2:31 pm
#ItAllEnds. That Twitter hashtag has been trending all day, along with about a dozen other Harry Potter related terms. Since this morning, I've seen Neville Longbottom, Mischief Managed, Severus Snape, Albus Severus Potter,

Post Harry Potter and the Deathly Hallows Sadness? There’s an App for That

July 15, 2011, 2:25 pm
#ItAllEnds. That Twitter hashtag has been trending all day, along with about a dozen other Harry Potter related terms. Since this morning, I’ve seen Neville Longbottom, Mischief Managed, Severus Snape, Albus Severus Potter, and most all of the Weasley clan …

Trashing Your Competition is NEVER a Good Reputation Tactic

July 15, 2011, 2:18 pm
Hopefully it goes without saying that trashing your competitors is simply never a good idea. Still, that didn’t stop one of Carbonite’s competitors from doing just that. In addition to insulting Carbonite, he managed to insult the intelligence of his prospective client in the same email! “Hey XXX, I just wanted to touch base with you...

Transfer Your Photos From Facebook To Google+

July 15, 2011, 2:15 pm
Having trouble getting all of your Facebook content over to Google+? There's a Google Chrome Extension for that! Actually, the "Move Your Photos" extension, developed by Aman Kumar Jain, makes use of Google's photo service, Picasa,

Google Graduates AdWords Tablet Targeting

July 15, 2011, 1:45 pm
In a world where increasing numbers of users are accessing the web on the go, mobile targeting is more than sensible: it's mandatory. Refining mobile ad targeting further, Google has graduates their AdWords tablet targeting feature. Details of T.

Twitter drives 4 times as much traffic as you think it does

July 15, 2011, 1:37 pm
Jonathan from awe.som explains why "referrers are a poor way to attribute traffic from social sharing."

ESPN Gets Scorched On Twitter over Bruce Feldman Incident

July 15, 2011, 1:14 pm
Bruce Feldman is a very popular sportswriter who specializes in college football coverage. Until today, you may not have heard of him unless you follow the sport and/or are a regular visitor of ESPN.com. Now,

New Study: Advertise on PC and Mobile for Best Results

July 15, 2011, 12:33 pm
Combining PC with mobile advertising helps take a leading automaker down the road to success, a new Yahoo! case study shows What is the ratio of online advertising to mobile advertising that drives the best results? This was the key question that Yahoo! tackled with one of its advertisers, a major automaker, in a 2010 cross-media study. For...

Google Re-Branding Numerous Properties

July 15, 2011, 12:12 pm
Google owns a lot of popular territory on the web, and not all of it bears the obvious "Google" tag. Sites like YouTube, Blogger, Picasa, and Orkut are just a few examples. However, it may become more clear to users when they're on a Google property. The company is set to change the names of .

Is Schmidt Batting Cleanup for Google on the Hill at Antitrust Hearings?

July 15, 2011, 11:57 am
Answering the call of the U.S. Senate antitrust subcommittee, Google will have Executive Chairman Eric Schmidt to testify on their behalf. "Google had been reluctant to have Mr. Schmidt or other senior executives testify at a time when the Inter.

Are You Sure You're Not Getting More Twitter Traffic Than You Realize?

July 15, 2011, 11:57 am
Social media analytics firm awe.sm has a very interesting post explaining why webmasters might be getting a lot more traffic from Twitter than they realize. This has sparked some interesting discussion around the tech blogosophere, and quite frankly,

Time Based Penalties in Google

July 15, 2011, 11:52 am
With the very public outing and penalizations of some large high profile sites in the last few months, the issue of time based penalties was given prominent exposure. These penalties lasted 30 days and 60 days. I wanted to share a recent experience that I had with a temporal penalty – I have a mountain bike site that I used to run as a personal...

Are You Sure You’re Not Getting More Twitter Traffic Than You Realize?

July 15, 2011, 11:44 am
Social media analytics firm awe.sm has a very interesting post explaining why webmasters might be getting a lot more traffic from Twitter than they realize. This has sparked some interesting discussion around the tech blogosophere, and quite frankly, it might …

Design Decisions Made Easy with Bing: Home by Novogratz Premieres Saturday, July 16th

July 15, 2011, 11:15 am
If raising a family of 7 children werent enough, Cortney and Bob Novogratz also manage to deliver word class design to their clients by blending their unique eye for funky, downtown-chic with an unpretentious aesthetic sensibility. Tomorrow, the Novogratzs will unveil their new HGTV show, Home by Novogratz , which will feature the couple as they...

Kawasaki Disease Diagnosed Via Facebook, Saves Young Boy's Life

July 15, 2011, 11:05 am
Here's one from the social media is awesome file: Next time you think you are oversharing on social media,

Kawasaki Disease Diagnosed Via Facebook, Saves Young Boy’s Life

July 15, 2011, 10:51 am
Here’s one from the social media is awesome file: Next time you think you are oversharing on social media, remember that all those pictures and updates you post are being read by hundreds of people – some of who might …

Is Google+ Killing Google Buzz?

July 15, 2011, 10:34 am
Ordinarily, I don't go for the one thing killing another conversation, but in this case, it's two products from the same company, and one with some possibly unneeded redundancies.

WordPress Founder Talks Version 3.2, Security, Google, and More

July 15, 2011, 10:20 am
WordPress 3.2 recently launched with hopes of bringing a "faster and lighter" approach to the publishing platform. This release marks the 15th major release of the open source platform and comes just 4 months after the launch of WordPress 3.1.

comScore Releases June 2011 U.S. Online Video Rankings

July 15, 2011, 10:14 am
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 178 million U.S. Internet users watched online video content in June for an average of 16.8 hours per viewer. The total U.S. Internet audience engaged in more than 6.2 billion viewing sessions during the...

In China, Baidu Continues Search Market Domination Over Google

July 15, 2011, 10:13 am
Google’s share of China’s 4.3 billion yuan ($665.9 milllion) search market dropped once again in Q2, according to numerous reports citing data from consulting firm Analysys International. China’s search market grew 62 percent in ...

Google: 41% Growth In International Ad Sales Powers Q2 Financial Results

July 15, 2011, 10:04 am
Google received a warm reception to the announcement of its second quarter figures yesterday having been roundly criticised for losing control of its costs last quarter. The topline was a 32% revenue sales growth in the second quarter, compared with one year ago. But that belies what's really happening.

Google Docs Viewer Gets ZIP and RAR File Support

July 15, 2011, 10:04 am
Google has added support for ZIP and RAR files to the Google Docs Viewer. That means if you get a one of these files as an attachment in Gmail,

Google+ as a Business Tool

July 15, 2011, 9:48 am
The last decade, and more especially the last five years, have changed the way that businesses approach the internet. While a website was once enough, an established business is now expected to have a profile on Twitter, Facebook, LinkedIn, and other major sites. It's no surprise, then, that the big businesses - and many smaller .

Google Bad for the Brain, Recall, Study Says

July 15, 2011, 9:33 am
The title of this post may well have been: Nicholas Carr Vindicated! I'm referring of course to the fact that another study has come to the fore showing empirical evidence that Google is bad for our brains, specifically impinging our ability to recall. If ever there were redemption for Carr's book " The Shallows ," which explores how the Web is...

So What Is It Developers? Android or iPhone?

July 15, 2011, 9:33 am
The other day we reported on a "trend" that some developers are targeting Android as their first platform option because the process is less stringent than Apple's. These days, however, the word 'trend' has about as much relevance as the word friend. Some evidence is the chart below via SAI that shows developers are really most interested in the...

Netflix Price Hike Opens the Door for Blockbuster'According to Blockbuster

July 15, 2011, 9:33 am
As the fallout continues from Netflix's decision to split up its streaming and DVD services and charge more for DVDs, many are wondering if and how that anger will translate into losses for the company. Sure, people are outraged,

Netflix Price Hike Opens the Door for Blockbuster – According to Blockbuster

July 15, 2011, 9:22 am
As the fallout continues from Netflix’s decision to split up its streaming and DVD services and charge more for DVDs, many are wondering if and how that anger will translate into losses for the company. Sure, people are outraged, that …

Microsoft Doing Something Else with Social Search (Internally)

July 15, 2011, 9:17 am
What looked like the beginning of a social search engine from Microsoft was spotted at socl.com. Fusible discovered that Microsoft owns the domain socl.com, visited the URL, and was greeted by a landing page for something called Tulalip.

Sons of Anarchy's Kurt Sutter Goes On Awesome Twitter Rampage Following Emmy Snub

July 15, 2011, 8:47 am
As you all probably know, the Emmy nominations were unveiled yesterday. The Emmys, even more than the Oscars in some regards, are notorious for astonishing snubs that make you question yourself, gravity and even humanity. See: The Wire.

Sons of Anarchy’s Kurt Sutter Goes On Awesome Twitter Rampage Following Emmy Snub

July 15, 2011, 8:37 am
As you all probably know, the Emmy nominations were unveiled yesterday. The Emmys, even more than the Oscars in some regards, are notorious for astonishing snubs that make you question yourself, gravity and even humanity. See: The Wire. But that’s …

Seeding and Promoting Content with FindPeopleOnPlus

July 15, 2011, 8:31 am
Even though Google+ is still in its infancy, there is already a powerful tool available to link builders. Called FindPeopleOnPlus.com , it's a directory of Google+ users that sorts and refines Google+ users by location, occupation, relationship status, popularity, and more. At the time this article was written, FindPeopleOnPlus had about 1 million...

Google Aims to Make News More Social with Google News Badges

July 15, 2011, 8:18 am
Google announced a new Google News feature, in what appears to be an attempt to make news reading more fun (whether it actually is fun or not remains to be seen). Readers can earn badges based on the kind of …

Get Your Google News Badges Here!

July 15, 2011, 8:16 am
I will be real honest. Other than another way to look "social" and to track your travels on the Internet (a Google+ need?) I am not sure what the reason is to use badges for Google News. Heck, people are tired of badges where it was initially the entire reason to use the service (that would be Foursquare, remember them?). I don't know, maybe we're...

The Busy Marketers Guide to Google's Quarterly Financials [Word Cloud]

July 15, 2011, 8:16 am
A record breaking $9 billion in revenue is all you need to know about the success of Google's most recent financial quarter. Of course, if you'd like to dive deeper into the numbers, you can check out the financial results here , or even read CEO Larry Page's investor call transcript . Then again, you're Pilgrims. You have things to do, people to...

Bing Updates Maps Features and Interface

July 15, 2011, 8:11 am
Denizens of the web may not be completely familiar with the competitive edge offered from each search engine, but - yes, believe it or not - there are plenty of reasons to use a non-Google search engine. Those who want to avoid spam at any cost should use Blekko, those interested in entertainment stories should .

The Busy Marketers Guide to Google’s Quarterly Financials [Word Cloud]

July 15, 2011, 8:06 am
A record breaking $9 billion in revenue is all you need to know about the success of Google’s most recent financial quarter. Of course, if you’d like to dive deeper into the numbers, you can check out the financial results here, or even read CEO Larry Page’s investor call transcript. Then again, you’re Pilgrims. You have...

5 Reasons Google+ Is Not A Facebook Killer

July 15, 2011, 8:00 am
For the past couple weeks, a select gathering of us (likely including many Search Engine Watch readers) have been playing with Google+. It's an interesting social media experiment by Google, but it is likely to remain that. Another "almost ran" in...

HubPages Adds Subdomains, Claims Google Panda Recovery, But...

July 15, 2011, 7:24 am
User-generated article site HubPages was one of the thousands of websites hit hardest by Google's Panda update. But now they claim to have a solution that works: dividing its website into thousands of subdomains. But is this a legit workarou.

Local Online Business Listing Hijacking: Protecting Your Identity

July 15, 2011, 6:23 am
Many businesses, local search platforms, and social networks suffer from listings hijackers. Usually, listings hijackers are individuals that attempt to tamper with local business listings, repurposing those online identities for their own benefit.

Virtual dressing up has never been this cool!

July 15, 2011, 5:31 am
It's always really exciting to be part of an integrated marketing campaign that manages to break down barriers and truly engage with consumers in a really creative way. The recent Agnes B, Sport b campaign did exactly that. Using MSN in Hong Kong, the brand was able to provide their target audience with a truly unique experience- an online...

Bing Maps Updates Interface and Road Map Style

July 15, 2011, 5:21 am
While Bing has released many competitive features in the past, one of their more successful is Bing Maps. Microsoft is continuing its enhancements of this feature with a new interface and a new base road map style. The New Interface B.

New Microsoft Advertising UK Team 'DM5' Launches Today

July 15, 2011, 3:54 am
Anyone else out there hiding behind the sofa as the next digital creation appears from the darkness to terrify an already confused and overwhelmed media community? Just me, then? Mind you, I was afraid of the Cybermen. Digital media shouldnt be a scary place yet the pace of change in the sector sometimes makes you wonder if youll ever truly get...

Google's 2nd Q Generates $9 Billion Revenue

July 15, 2011, 3:40 am
Google announced financial results for the quarter ended June 30, 2011.'We had a great quarter, with revenue up 32pct year on year for a record breaking over $9 billion of revenue,' said Larry Page, CEO of Google. 'I'm super excited about the amazing response to Google+ which lets you share just like in real life.'

Update to Firefox 5

July 15, 2011, 3:23 am
I am not sure how many people were holding off on updating to Firefox 5 because of our SEO extensions , however we made versions for Firefox 5 quite a while ago for Seo for Firefox , Rank Checker & the SEO Toolbar . When you first go to update it there might be a message that the extensions are not compliant. If that is the case, upgrade to...

Google at 92%; Facebook at 54% Industry Share in UK

July 15, 2011, 2:11 am
Google and Facebook are dominant players in their respective fields, but that supremacy is more notable in specific areas. A recent Hitwise report showed Google at 92 percent of search share and Facebook at 54 percent of social share in the UK. .

Relationships Have More Value than Links

July 15, 2011, 1:10 am
Link building is one of the essential components of a strong SEO campaign. The more quality, one-way links you have pointing to your site, the better trust factor your site has. Links also help drive targeted traffic through to your site, which in turn can increase your conversion rate. But I've seen a lot of site owners get so focused on getting...

Visual.ly Infographic Search & Data Visualization Tools Launch Publicly

July 15, 2011, 12:34 am
In the world of a highly visual web, data has remained largely static and visually uninteresting. Visual.ly aims to change that with extensive infographic aggregation and a set of automated graphic data representation tools. What Visual.ly Is an.

External Linking Good For SEO? - Whiteboard Friday

July 15, 2011, 12:18 am
Posted by Cyrus Shepard External linking doesn't sound like it's that difficult of a situation but for many SEOs there's an ongoing debate about how you should do external linking on your website. This week Cyrus, our web strategist, goes over two very different methods of handling external linking on your website. While there are benefits and...

More Improvements to Microsoft adCenter Campaign Budgeting Coming Soon

July 14, 2011, 8:17 pm
You told us adCenters budgeting options were too complicated and difficult to manage. The manner in which your search marketing dollars were going to be dispersed was not always clear nor consistent. This month,

Publisher News: Get Your Target Viewers to Your Site

July 14, 2011, 7:06 pm
Also: Take Data Signals from Baseball; Protect Yourself from "Brandjackers" You built it, but they're not coming . It's not enough to build a terrific online destination with rich content, gorgeous graphics and a sharp SEO plan. To generate traffic, says Derek Gordon of Mediapost , go where your target audience hangs out and bring 'em back to your...

Pay Per Click (PPC) for SMB Part 8 - How to Write Great Ads

July 14, 2011, 6:56 pm
Our imaginary account for Shahs Cars is now complete with campaigns, ad groups and keywords. Next, we need to write some awesome ads. Writing effective ads that target the right customers can help increase your click-through-rate (CTR) and increase the campaigns return on investment (ROI). Top 8 Tips for Writing Effective Ad Copy 1. Know your...

New Ecommerce Tracking and Validation in the Analytics SDK for iOS

July 14, 2011, 5:45 pm
Back in May, we announced Version 1.2 of the Google Analytics SDK for Android . Today we're happy to announce that Google Analytics SDK for iOS version 1.2 has been released. This new version supports Ecommerce tracking as well as the new debug and dry run modes, just like its Android counterpart. Ecommerce Tracking With Ecommerce mobile...

Roadmap to Carmageddon

July 14, 2011, 5:34 pm
by Claudine Zap It sounds like something out of a disaster movie, but Carmageddon is very real. For 53 painful hours, the busiest roadway in the country, the 405 Freeway in Los Angeles, will be closed. This shutdown will reroute the typical 500,000 cars on the freeway during the weekend, and worst-case scenario , cause a 64-mile traffic jam. Only...

Spotify Gets Sean Parker's Approval'In a Big Way

July 14, 2011, 4:38 pm
It's always interesting when past voices in a particular area talk about the up and coming, brand new thing. It was interesting when MySpace's Tom Anderson discussed Google+ shortly after it launched. And today,

Spotify Gets Sean Parker’s Approval…In a Big Way

July 14, 2011, 4:25 pm
It’s always interesting when past voices in a particular area talk about the up and coming, brand new thing. It was interesting when MySpace’s Tom Anderson discussed Google+ shortly after it launched. And today, it is even more interesting to …

Another Righthaven Copyright Case Thrown Out, Only To Be Filed Again

July 14, 2011, 4:20 pm
Righthaven lost another copyright case, this time in Nevada. The “company” seems to be losing a lot lately, but this time, they have decided to refile the suit right after the case was dismissed. A blogger named Dean Mostofi, was …

Larry Page: Google+ Has Over 10 Million Users (And Other Stats)

July 14, 2011, 4:07 pm
Google CEO Larry Page spoke today on the company's earnings call, following the fresh report for the second quarter, in which Google posted recored quarterly revenues of over $9 billion. On the call,

Google Reports Q2 2011 Earnings, Record $9 Billion Revenue

July 14, 2011, 3:52 pm
With lower than expected earnings in Q1, growing concerns about increased spending, and a 14 percent decline in Google's stock price since Larry Page was appointed CEO, Google today reported a record $9.03 billion in Q2 2011 revenue - .

How to Remove Circle Counts in Google+

July 14, 2011, 3:52 pm
Google recently launched Google Plus, Google's competitor to Facebook. Just like in Facebook and on Twitter, you can follow other people. In Facebook, we have Facebook Friends. On Twitter, you have friends and followers. On Google+ Plus,

NBA, NFL Lockouts Force Stars To Seek Other Employment

July 14, 2011, 3:36 pm
What in the world are star athletes going to do if the NBA and NFL player's unions and owners can't reach an agreement? Well, of course it will mean that they won't be playing basketball and football, respectively.

Google Q2 Earnings Released

July 14, 2011, 3:21 pm
Google has released its earnings report for the second quarter. The company posted a record over $9 billion in revenue for the quarter, up 32% from the same period last year. Not too shabby. More precisely, revenues were $9.

Google Now Lets You Search for Recent Images

July 14, 2011, 3:05 pm
Today, Google revealed a new date-filtering feature for Google Images, which lets you search for recent images. On Google's Inside Search Blog, Google Images software engineer James Synge wrote: Back in April, we introduced Google Images with date annotations,

Spotify First Look: American Launch Day Hands-On

July 14, 2011, 2:45 pm
The Spotify fairy has taken it upon herself to leave an invite to her little music service under my pillow, so I feel it is my obligation to see if it lives up to all the hype.

How To: Win Tweets and Influence Search Engines with PayWithaTweet

July 14, 2011, 2:29 pm
Posted by mattgratt This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. PayWithaTweet (hereby known as PWaT) is a service that enables web publishers to give visitors content...

Auto-Ad Scheduling is Coming to Twitter

July 14, 2011, 2:28 pm
Twitter fans have noticed the increasing number of ads that are slipping in mid-stream, above the stream and to the side but you ain’t seen nothing yet. According to Reuters, Twitter is about to test an automated system that will allow clients to schedule their own ads. Currently, an advertiser has to talk to a human in order to get that...

The Fine Print: North Dakota May Not Be a State

July 14, 2011, 2:24 pm
by Claudine Zap Never doubt the determination of an 82-year-old man to change the world - or at least the wording of his state's constitution. Meet John Rolczynski : The Grand Forks resident has been trying to tell his legislators that an error in the founding document means that technically, North Dakota is not a state . Sounds like the ravings...

To the Thousands of Businesses That Applied for Google+

July 14, 2011, 1:59 pm
"To the thousands upon thousands of businesses that applied to be a part: THANK YOU! We won't be able to accommodate everyone, but your interest has got us very focused on accelerating our development plans" And then Christian Oestlien of Google+ follows with, we're taking down the business application on Friday, July 15, and we're still...

Google Provides Update on Google+ Business Profiles

July 14, 2011, 1:59 pm
Google will start approving applications for select businesses to launch brand profile pages for Google+ next week. They are still accepting applications, but only until tomorrow. You may have seen a brand page or two in the wild already,

Yahoo! Search Trends: Harry Potter

July 14, 2011, 1:59 pm
As the culmination of Harry Potter 's decade long struggle with Lord Voldermat hits theaters this week, online searches for " the wizarding world of harry potter" are spiking 4,506% this month on Yahoo!. As part two of " Harry Potter and the Deathly Hallow s" opens to global hysteria, people are heading online to prepare for the end and searches...

Google Celebrates French Independence With Bastille Day Doodle

July 14, 2011, 1:13 pm
On July 14, 1789, as the French citizenry stormed the feared Bastille in what would become the act of the French Revolution that most symbolized the overthrow of the monarchy, ideas of Google Doodles were more than 200 years away. Today, 222 years.

We Live In The Age Of Conversation Overload

July 14, 2011, 12:36 pm
Tom Foremski posits that it's not information overload but conversation overload that will drag us into the abyss.

give the gift of reddit mold

July 14, 2011, 12:21 pm
Here at reddit, we like to make a big deal about April Fools Day. In years past, we've ██████ ed forbidden words, given the site a horrendous rebranding , and even made everybody an admin . Of course, those all turned out to be hoaxes. This year, there won't be any deception. In fact, we're going to announce our prank...

Tinychat To Introduce Facebook Group Video Chat App

July 14, 2011, 12:11 pm
Facebook's video chat was perhaps the gem of their "amazing things" announcement from a few days ago. The pairing of Skype with Facebook has been widely lauded from within Facebook and oft-discussed well beyond those boundaries. Now,

Yahoo Is Closing Down Site Explorer

July 14, 2011, 12:11 pm
Yahoo is something of an anomaly in the search engine world today. It's one of the most popular search sites (the second most popular, in fact), if we choose to call it a search site at all. Certainly, users can conduct a search on Yahoo's home page - and many do! - but all of .

Content Based Outreach for Link Building

July 14, 2011, 12:06 pm
In-depth link prospecting and acquisition processes from Justin Briggs of Distilled.

Roger Clemens Mistrial Fails To Please The Internet

July 14, 2011, 11:50 am
Fallen baseball star Roger Clemens, one of the poster boys of the steroid era, has just been given the law equivalent of a called third strike off the outside corner. Today,

June 2011 Search Engine Market Share from comScore, Hitwise

July 14, 2011, 11:35 am
Bing was the only search engine to see its share of searches increase in June 2011, according to the latest comScore figures. Here's a look at comScore's rankings, as well as U.S. search engine market share stats from Hitwise. comScore .

How's the Weather? Introducing New Bing Weather Results

July 14, 2011, 11:14 am
The fallback question when faced with a slow party conversation becomes a very important one when making travel plans. And, as is the case with all good questions, Bing has good answers! We recently refreshed the look and feel of our weather answer and added more resources to help you plan your weekend activities, know what to pack for your...

Video: Mobile Advertising on Yahoo!

July 14, 2011, 11:09 am
Yahoo!'s Alex Linde discusses the new opportunities mobile offers marketers Some 30% of mobile devices sold today are smartphones, notes Yahoo! Director of Mobile Advertising, Alex Linde. That presents a huge opportunity for advertisers as engagement rates on the smartphone are "much, much higher" than on the PC. But it's not about the device,...

July's On The Rise nominees: educators and artists

July 14, 2011, 11:04 am
Each month, we identify four YouTube Partners who are growing their subscribers but haven't yet reached the 100,000 mark for our On The Rise program. You vote for your favorite in the top right corner of this blog, and the winner will be featured on the YouTube homepage and the videos channel. For July, we're bringing you two partners who...

Googler: Here's How to Get Your Facebook Friends on Google+

July 14, 2011, 10:49 am
Don Dodge, Developer Advocate at Google, has posted to his personal blog (and shared via Google+) how to transfer Facebook friends to Google+.

Googler: Here’s How to Get Your Facebook Friends on Google+

July 14, 2011, 10:37 am
Don Dodge, Developer Advocate at Google, has posted to his personal blog (and shared via Google+) how to transfer Facebook friends to Google+. “Facebook has intentionally made it difficult for you to manage your friends list or move them anywhere …

eBay Humor: The Car or the Wife?

July 14, 2011, 10:25 am
Divorces can be brutal undertakings, as is to be expected when lives change so dramatically. They can also be adventures in financial creativity, as people scramble to hold onto what’s dear to them. Unfortunately, sometimes the loss in a divorce …

Should There Be Etiquette in Social Media?

July 14, 2011, 10:18 am
Social media has, no doubt, brought about a great deal of benefits for consumers and businesses. At the same time, however, it has had some harmful effects on others. To be clear, the blunders that have occurred through social media should be credited to the user and not the platform; but the fact remains that if the user had exercised proper...

New York Times & Digital Due Diligence Target Google's Local SEO Spam Problem

July 14, 2011, 10:18 am
Over the weekend, The New York Times continued what is seemingly becoming a monthly affair of alerting the general public to questionable search engine optimization (SEO) tactics, this time reporting on the problems that exist in Google Maps and o.

Is Google Creating Too Much Confusion Around Google+?

July 14, 2011, 10:02 am
I was perusing a thread at WebmasterWorld about how people are trying to get more traffic from Google’s +1 button, and one person’s comments kind of drove home a point I’ve been thinking about lately. Regarding the +1 button, member …

Emmy Nominations As Tweeted By The Stars

July 14, 2011, 10:02 am
It’s that time of year, the time when everybody takes to social media to bitch about how their favorite show got snubbed. Unless you hop into a time travel machine, go back a few years, step outside and bitch about …

Google+ and SEO

July 14, 2011, 9:57 am
Each generation and branch of SEO tacticians, similar to any other established order in any industry, has built a set of assumptions " and even worse, for their ability to remain strategically nimble " developed sunk costs in infrastructure, most appropriate to a fixed (past) era' in this case, a past era in search engine ranking algorithms. What...

Google Circles and the future of SEO copywriting

July 14, 2011, 9:32 am
"Circles, my head is going round in circles" - Circles, by Pete Townshend. Last year, Mark Zuckerberg, CEO of Facebook, said in an oft-reported quote: "Guess what? Nobody wants to make lists ." I'd disagree with his statement. There is one group that loves to segment data and make lists - and that's marketers. And marketers are going to have one...

Watch Netflix on Nintendo 3DS

July 14, 2011, 9:16 am
If there are any Netflix users left following the price hike fallout " which is still going strong, mind you " you can now use the service on your Nintendo 3DS.

Blog Posts to Read for July 14, 2011

July 14, 2011, 9:01 am
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Changing your Twitter profile = creating a new identity How you are seen online IS your identity. The image and words that we use in...

Exposing Black Hat PPC Techniques: Stealing Competitor's Trademark Traffic in Google Adwords

July 14, 2011, 8:56 am
Want to learn how to steal your competitor's high-quality brand traffic and redirect it to your site using Google Adwords? "Against their terms," you say? Rubbish! I'll show you how a black hatter did just that to a client of mine costing them hundreds of thousands of dollars in lost traffic! Recently, a client ran into an issue with their Google...

Google's Panda ranking algorithm changes SEO forever

July 14, 2011, 8:43 am
by Mike Moran Every day, I run into people affected by the Panda update. "Affected" always means negatively affected, because when your rankings go up, it means that Google is finally recognizing the quality of your site. When your rankings go down, blame it on Panda. Now, none of this is to say that Google's Panda algorithm update, and its...

What Has Your WordPress Theme Done for You Lately?

July 14, 2011, 8:40 am
Sure, it used to take you to dinner and laugh at your jokes. But let's face it ' the magic is gone between you and your tired old WordPress theme. Never fear. We've got a magical new rendezvous in the works. (38 of them, in fact). If you've not yet heard about what's going on over at Copyblogger Media's StudioPress division,

Fan Asks Why Nintendo Won't Let Him Give Them His Money

July 14, 2011, 8:40 am
At the end of June, a group born out of the IGN message boards pushed for three particular games to be released in North America by Nintendo. These games included Xenoblade, The Last Story and Pandora's Tower.

Link Building by Starting a Market Research Firm

July 14, 2011, 8:40 am
One successful link building strategy is to start a market research firm for your specific industry. This strategy is so great because it forms a reusable, multi-usable, and specifiable asset that can become its own link building machine. Here&rsq.

Link Building with the Experts – 2011 Edition

July 14, 2011, 8:33 am
Well, it’s that time of year again. Since 2007 I’ve been bringing together some of the best minds on link building for an interview series that has resulted in three amazingly educational posts on link building:

Fan Asks Why Nintendo Won’t Let Him Give Them His Money

July 14, 2011, 8:27 am
At the end of June, a group born out of the IGN message boards pushed for three particular games to be released in North America by Nintendo. These games included Xenoblade, The Last Story and Pandora’s Tower. Their mission is …

Spotify Launches in the U.S. After Years of Anticipation

July 14, 2011, 8:25 am
Spotify, the music service that Europeans have had access to for years, while we Americans have only heard about how awesome it supposedly is, has finally come to the U.S. The service has over 10 million users in Europe.

Google Shopping: God is in the Details

July 14, 2011, 8:25 am
The Google Shopping vertical and me have a distinctly love hate relationship. In fact, I'd go so far as to say it rivals my relationship with Cold Stone creamery. I love what they do to my mouth, but not to my ass. Wait. That sounds bad. Oh look, broken ice. Seriously, if you didn't laugh, you'll want to turn back now. It only gets better.

Google+ Server Issue Spams Users Relentlessly

July 14, 2011, 8:10 am
Those who are part of the Google+ limited invite beta may have noticed a more than minorly annoying issue over the weekend. For over an hour on Saturday, the Google notification server sent out notifications for on-site actions - over and over and over and over again. From the user perspective, what this means was .

Going Global at SMX East: International Search On The Agenda

July 14, 2011, 7:54 am
International SEO, Geo-Targeting, Indexing International Social Signals and Search Marketing in Russia and Korea are just some of the topics on the agenda at the upcoming International Search Summit @ SMX East . Taking place on September 12th in New York City, the Summit will immerse delegates in a day of insights, debates and discussions on a...

User Generated Content Marketing Strategy Tips

July 14, 2011, 6:27 am
A great content marketing strategy needs to attack from all angles. The more pieces of content you can create and push across various platforms the more successful you'll be. Don't just limit your content marketing strategy to a blog posts and static articles. Get creative! Incorporate videos, infographics, podcasts, webinars, slideshows and more...

A Starter's Guide to Search in Korea

July 14, 2011, 6:22 am
A quick way to understand search in South Korea is to first examine what its top search engines Naver and Daum look like. Naver is Korea's biggest search site and a typical homepage is filled with news, information, and online shopping. &nbs.

A Starter’s Guide to Search in Korea

July 14, 2011, 6:00 am
A quick way to understand search in South Korea is to first examine what its top search engines Naver and Daum look like. Naver is Korea’s biggest search site and a typical homepage is filled with news, information, and online shopping. &nbs...

Fantasy Inbound Marketing

July 14, 2011, 5:26 am
OK, we are getting close to football season. I know there is a threat of losing some precious NFL season as the millionaires v billionaires lameness carries on but let’s put that aside for now. Let’s imagine everything is right with the world. If real football is around the corner then so is fantasy football. It’s the place where every NFL...

Google+ is the Greatest Discussion Forum in Human History

July 14, 2011, 4:34 am
* Over the weekend I struggled to find out what Google+ actually is and how I can use it. I didn't even bother to use advanced features where I have to install additional software to use. I don't want Google Installer to mess with my new computer, and I was unable to delete it from my old one. I couldn't even stop the process that automatically...

The Data Value Exchange and Our Industry Tipping Point

July 14, 2011, 4:23 am
Data is a HOT topic. Its a subject thats getting much coverage from all sides, and throughout Europe its difficult to find an industry event where the subject doesnt crop up. Data is the raw material that has fuelled the growth in our industry, most recently driving the evolution of the brave new media trading world. Real time bidding platforms,...

comScore: U.S. Search Share June 2011, Google at 65 pct

July 14, 2011, 4:05 am
Google Sites led the explicit core search market in June with 65.5 percent of search queries conducted.

User Generated Content as Part of a Content Marketing Strategy

July 14, 2011, 1:08 am
A great content marketing strategy needs to attack from all angles. The more pieces of content you can create and push across various platforms the more successful you'll be. Don't just limit your content marketing strategy to a blog posts and static articles. Get creative! Incorporate videos, infographics, podcasts, webinars, slideshows and more...

Changing online behaviour in China

July 14, 2011, 12:58 am
We know that consumer online behaviour in China is changing. You just have to look at the growing number of consumers regularly updating their status on social networking sites or via micro-blogging tools, watching videos or listening to music, or even using their phones to look for information on-the-go to realise that the Internet is changing...

Google Maintains Search Lead

July 14, 2011, 12:01 am
comScore has released its June 2011 numbers regarding search share. In a nutshell, the results are Google stays even in Explicit search and goes up in Core search. Bing gets better but the increase must be coming from Yahoo who is down. Below are two charts showing these numbers. So it's another month of playing the "Has Bing put a ding in...

Amazon Tablet Coming in October, Says WSJ

July 13, 2011, 11:26 pm
The latest spin on the Amazon Android tablet rumor mill has the e-commerce giant pumping out a 9-inch tablet this October to try to catch some of Apple's iPad magic. You know, the kind of magic that goes with selling between 25 million and 30 million tablets in less than 18 months. Here are the latest details, according to the Wall Street Journal...

Using Subdomains to Defeat the Google Panda Algorithm?

July 13, 2011, 10:19 pm
Search is political. Google has maintained that there were no exceptions to Panda & they couldn't provide personalized advice on it, but it turns out that if you can publicly position their "algorithm" as an abuse of power by a monopoly you will soon find 1:1 support coming to you. The WSJ's Amir Efrati recently wrote : In June, a top Google...

Google+ in 15 Minutes a Day

July 13, 2011, 9:22 pm
Posted by Dr. Pete Youve tamed your Twitter spam, isolated Grandma on Facebook, and finally become Mayor of the coffee shop you pretend to work at while youre really playing Angry Birds. Then, along comes Google+, and now youre circling people like an angry John Madden. As search marketers, theres value in social media I can trace real revenue to...

In New Zealand, Females Spend Significantly More Time Social Networking than Males

July 13, 2011, 6:44 pm
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on Internet usage in New Zealand from its comScore Media Metrix service. The study found that Social Networking ranks as the leading online activity in New Zealand, accounting for 1 of every 5 minutes spent online in May. The study also found that...

13 Quick and Easy Ways (Even You) Can Screw Up Your SEO Campaign

July 13, 2011, 5:02 pm
by Stoney deGeyter SEO is like a complex machine. When all the gears are greased and everything is in place, all is well with the world (and your search engine rankings). But sometimes all it takes is one little snafu to bring your entire SEO campaign crashing down around you. There is nothing worse than waking up in the morning to find that...

Majority of Working Folks Can't Resist Sneaking a Peek

July 13, 2011, 4:51 pm
Think about the last time you were in a business meeting. Did you sneak a peek? Be honest? Did you hide your mobile phone under the table or go to the restroom for a quick look? According to a recent Harris Poll , 63% of American's surveyed believe that people sneak-a-peek at their cell phones during work meetings.

Google Science Fair Winners - Treating Asthma and Cancer

July 13, 2011, 4:51 pm
Google has long taken an active role in promoting scientific ingenuity and in encouraging young people around the world to get involved in scientific and technological endeavors. Google's Science Fair is one of the best examples of both. 2011′s science fair has concluded, and the three winners all took on impressive scientific tasks that...

Majority of Working Folks Can’t Resist Sneaking a Peek

July 13, 2011, 4:39 pm
Think about the last time you were in a business meeting. Did you sneak a peek? Be honest? Did you hide your mobile phone under the table or go to the restroom for a quick look? According to a recent Harris Poll, 63% of American’s surveyed believe that people sneak-a-peek at their cell phones during work meetings. The most popular methods of...

Microsoftie: I Had the Idea for Google+ Circles 3 Years Ago

July 13, 2011, 4:35 pm
Bob Caswell is a product manager at Microsoft, who works on digital content for Microsoft Learning. He posted some interesting comments on Google+ today about how he (and another student) had the idea for Circles three years ago,

Got Controversy? Milk Ad Helps Men Deal with PMS

July 13, 2011, 4:30 pm
by Claudine Zap The true sufferers of premenstrual syndrome ? Men, if an ad campaign from the California Milk Processor Board is to be believed. But help is on the way: The dairy group has a new marketing strategy that slyly suggests men should buy milk for women to alleviate those monthly symptoms that males fear. And it's just the latest...

California Woman Cuts Off Husband's Penis, Throws It In Garbage Disposal

July 13, 2011, 4:20 pm
I know that I am a man, so this story is particularly unsettling to me. But seriously, gaaaaaaahhh. A Southern California women was arrested and charged with aggravated mayhem, false imprisonment,

California Woman Cuts Off Husband’s Penis, Throws It In Garbage Disposal

July 13, 2011, 4:07 pm
I know that I am a man, so this story is particularly unsettling to me. But seriously, gaaaaaaahhh. A Southern California women was arrested and charged with aggravated mayhem, false imprisonment, assault with a deadly weapon and more after she …

Google to Integrate Google Offers with Google Wallet and Google+

July 13, 2011, 4:05 pm
Sooner or later, you're probably going to see many of Google's new products much more heavily integrated with other existing Google products, as well as with each other.

Amazon Tablet On The Way, According to Sources

July 13, 2011, 3:49 pm
Today, there are more rumors about Amazon's leap into the tablet market. The Wall Street Journal has cited "people familiar with the matter" in predicting that the online retailer will release its iPad rival sometime before October.

StumbleUpon iPad Upgrade Could Put Them Back on the Marketing Map

July 13, 2011, 3:49 pm
Marketers have long had a love / hate relationship with StumbleUpon. The site is known for sending large quantities of traffic to your webpages and if you become a SU favorite, the numbers will go through the roof. The downside is that StumbleUpon traffic rarely stays more than a few seconds and doesn't usually convert. So, for those of you who...

comScore Releases June 2011 U.S. Search Engine Rankings

July 13, 2011, 3:28 pm
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in June with 65.5 percent of search queries conducted.

Google's Photovine Goes Live

July 13, 2011, 2:56 pm
Photovine, a Google project that's been rumored for several weeks, has officially gone live. Once a mystery project, we now know Photovine is a social image-sharing app for smartphones. The Details of Photovine Last month I discussed Photovine.

Google Panda Update: The Solution for Recovery?

July 13, 2011, 2:56 pm
Many sites are still wondering how they can come back from being hit by the Google Panda update. Google has certainly stressed quality, and victims of the update have been striving to improve it,

Discussion: Recommended SEO/PPC/Social Media/Internet Marketing Books?

July 13, 2011, 2:45 pm
There's no lack of books to choose from when it comes to SEO, PPC, social media, analytics and just about any/every other aspect of Internet marketing. In our "Discussion of the Week," we want your recommendations for great books! Consider it a summer reading list of sorts - what would you suggest the rest of read, and why?

What Small Business Clients Need to Know About Keywords and SEO

July 13, 2011, 2:41 pm
Posted by Austadpro This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. OK,

7 Email Case Studies: Publishers Who Forget About the Fold

July 13, 2011, 2:34 pm
The preview pane is the juicy snippet that people see when they click on your email, before the “fold”. Depending on how their email client is set up, they might see the top inch or two of your email, or if you’re lucky, they have the preview pane set up on the left or right, enabling them to a good chunk of the beginning of your email....

Netflix Backlash Explodes On Facebook

July 13, 2011, 2:10 pm
The upcoming Netflix price increases has the Internet in an absolute tizzy. Their blog post announcing the upcoming price hikes quickly filled up with the 5000 comment limit, and although every comment wasn't sifted through,

Google Makes Big Changes to Product Search Feeds

July 13, 2011, 2:10 pm
E-commerce sites that have their products listed on Google Product Search need to pay attention: A big sweep of updates to the feed formatting and policies has been implemented and will be enforced starting on September 22. The Feed Changes As.

Got Controversy? Milk Ad Helps Men with PMS

July 13, 2011, 2:00 pm
by Claudine Zap The true sufferers of premenstrual syndrome ? Men, if an ad campaign from the California Milk Processor Board is to be believed. The dairy group has a new marketing strategy that slyly suggests men should help women with their PMS by buying them milk. And it's just the latest campaign from the milk industry to make waves. The...

PayPal Intros P2P NFC Solution

July 13, 2011, 1:50 pm
Laura Chambers, senior director of PayPal Mobile, gave the audience at MobileBeat a demo of a new P2P NFC solution today, which lets people transfer money "in a matter of seconds" by tapping two smartphones.

comScore Smart Lift Attribution Model™ Brings the Science of Attribution to Brand Measurement

July 13, 2011, 1:39 pm
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of the comScore Smart Lift Attribution Model™, a breakthrough methodology that brings the science of attribution to brand measurement. This advancement in attribution modeling, based on validated and time-test marketing mix modeling techniques,...

Why Google+ will fail: social networks grow like trees, not on them

July 13, 2011, 1:31 pm
Henry Copeland, CEO of Blogads, explains why he feels Google jumped the shark with Google+.  Social networks grow from the ground up, like trees, and are not simply built, like venues in amusement parks.

Google+ to Get Address Book Uploader Soon

July 13, 2011, 1:16 pm
Rohit Kare from the Google+ team said today that Google will be rolling out an address book uploader for Google+ over the next few days. He discussed this in the above video, as well as in a Google+ post. “Many …

Google Appeals Wiretapping Definition Ruling

July 13, 2011, 1:03 pm
When Google "accidentally" picked up data from encrypted wireless networks, the gates of Hades burst open. Lawsuits have flown freely since, and a recent ruling has opened the field to charges of wiretapping. Google is now appealing that ruling. .

Google Offers Hit NYC, Oakland & San Francisco

July 13, 2011, 12:17 pm
If you had signed up to receive more information on Google Offers and live in New York City, Oakland, or San Francisco, you should have noticed an email or two from them in the last day. The early beta in Oregon must be doing well, as there seems .

The Next Google Docs Features

July 13, 2011, 12:02 pm
Google says a few of the top ideas it is prioritizing for Google Docs are: adding better header and footer functionality, making Google Docs available offline, and creating vertical merging in spreadsheets. The company recently opened its Product Ideas page,

iPhone-Based Facial Recognition Coming to a Police Department Near You

July 13, 2011, 12:02 pm
Law enforcement officials are about to get some new technology that will help them quickly identify persons of interest while in the field.

Matt Cutts Gives Details on Google's PageRank Methodology

July 13, 2011, 11:46 am
For many, Matt Cutts is the real "face of Google." For years, he's spoken on panels, given addresses, and answered the questions of webmasters more directly. In his continuing series on the YouTube Google Webmaster Help channel, Cutts addresses questions posed by webmasters, SEOs, and curious bystanders. One recent question delved into a topic of .

What is Google+ Really all About?

July 13, 2011, 11:43 am
Good post covering the data behind Google+.

Google Talks About Possible Upcoming Features for Google+

July 13, 2011, 11:26 am
As I mentioned in a recent post, one interesting component of Google+ is Google's own use of it for feedback and communication with users.

Google: Gender Privacy More Important Than Grammar

July 13, 2011, 11:10 am
Any new product is bound to have elements that do not please everyone. Google+ is no exception. One of the more specific complaints that arose centered on users' profiles and the "Gender" option.

Buy, hold or sell? Bing Finance can help you decide!

July 13, 2011, 11:05 am
Since the launch of Bing, weve partnered with experts to bring you the best search results and help you make more informed decisions. Whether its Facebook and Twitter for the best social search experience, Kayak for comprehensive travel results or Fansnap for quick access to event tickets, our goal is to help you find what youre looking for more...

Google Releases New Gmail "Inbox Styles"

July 13, 2011, 10:14 am
While Gmail is still just the third most popular email service (with the top two being YMail and Hotmail, in that order), Google's email alternative continues to see the strongest growth in the free webmail industry. While you can blame any number of factors, there's little doubt that the continual release of new and useful .

Home Depot Builds Brand Awareness with Yahoo!

July 13, 2011, 10:13 am
Login takeover ad reaches 24 million Americans on Yahoo! in just 24 hours For today's retailer, conveying core brand values like quality and affordability to consumers is critical. By spotlighting an engaging free sample offer on the Yahoo! mail login page, The Home Depot® was able to build strong brand awareness with over 24 million Americans in...

Are Developers Starting to Think Android First for Apps?

July 13, 2011, 10:08 am
Today the WhitePages will be launching its latest app, Localicious. Considering the rate of apps appearing in the marketplace these days that's not news. What is interesting, however, is where the app will appear first. Rather than going the 'traditional' route of iPhone then Android, the WhitePages have reversed the order and the reason is pretty...

Netflix Price Increase Infuriates The Interwebs

July 13, 2011, 10:08 am
I'm sure that when the people over at Netflix submitted their blog post about the new prices yesterday, they expected some level of backlash. How could they not? In short,

Google+/Gmail Integration: Current Status & Giving Feedback

July 13, 2011, 10:00 am
Google+ is already starting to seep into other Google services. Googler Mark Striebeck indicated that there are several Gmail-Google+ integrations in the works, and he wants your feedback on what else to build. The State of Gmail-Google+ Integra...

Google Blocking Book By Circles Concept Creator Who Now Works at Facebook?

July 13, 2011, 9:53 am
Paul Adams, the Facebook guy who pointed out the dominance of Google+ by males in a Google+ post the other day, has a very interesting post on his personal blog about why he left Google for Facebook,

How to Create a Local Twitter Account

July 13, 2011, 9:22 am
Most of the the tutorials on the web dealing with growing your Twitter followers, don't pay any attention to location, and are more concerned with raw numbers.

Are Things Getting Better for Facebook App Developers?

July 13, 2011, 9:07 am
Facebook announced that it is removing its app directory, but also creating a new way to get apps into the Facebook search index.

SEO content marketing roundup, week ending July 13th

July 13, 2011, 8:56 am
And now'weighing in at well over 800 pounds, the big bad Panda's social cousin'the Google Plus gorilla! In this week's latest and greatest Web writing news, the Google +1 sharing button usurps Twitter's Tweet, and the Google Plus social networking platform (now estimated at some 10 million users) is projected to double to 20 million users' strong...

From Here On Out, Do What You Love

July 13, 2011, 8:53 am
A personal success story in the search marketing industry.

10 Ways to Beat Online Obscurity

July 13, 2011, 8:51 am
Listen, I've got some bad news for you. More than likely, no one knows who you are . And more than likely, they never will . How can I say that with such authority? Easy. As of December 2010, there were over 152 million blogs on the Internet " in the U.S. alone. That's a lot of noise, with not a lot of signal coming through. Despite all the talk...

New .XXX Porn Sites To Get Their Own Search Engine

July 13, 2011, 8:51 am
A few months ago, before the Internet Corporation for Assigned Names and Numbers (ICANN) voted to allow people to register any domain they like, they made news by approving the .XXX top-level domain. In a split vote,

Much Needed Android Market Upgrade Coming

July 13, 2011, 8:51 am
While everyone is busy talking about the level of penetration that Android devices are making in the smartphone world (not so much in the tablet world, huh?) the 800 lb. gorilla in the room is where Android has fallen way short: the Android Market. Well, if you are to believe the hype from the Google Mobile blog this will be a welcome change: The...

Handy Google+ Cheat Sheet

July 13, 2011, 8:51 am
Google+ has only been out for a few weeks now, but it's already being called the fastest growing social network ever. In fact, it looks as though G+ should reach 20 million users by the weekend.

Casino SEO: The UK Gambling Sites Promotion in the Search Engines

July 13, 2011, 8:51 am
Britain is one of the most loyal countries to gambling with a developed legislative regulation in this area. The total gross revenue of gambling operators in 2010, according to the Gambling Commission of Great Britain, amounted about £ 5,7 billion. According to sociological surveys, 68% of British adults gamble in one way or another. There is a...

New Android Market with Movies and Books to Launch in Coming Weeks

July 13, 2011, 8:15 am
Google announced that it is releasing a new version of the Android Market for Android 2.2 and higher. It will include books and movies. Android Market movie rental was announced at Google I/O, the company's developer event,

Story HD, the First Google-Integrated eReader, Launches

July 13, 2011, 8:05 am
The story of eReaders hasn't always been a happy one. While the platform launched with a lot of zeal and potential, it was quickly eclipsed by the tablets and smartphones which hit the market soon thereafter. On the negative side, this was a lost opportunity for readers. On the positive side, the rush to compete .

8 Lessons from Pickup Artists for Link Builders

July 13, 2011, 8:03 am
I've always likened link building to sales (or picking up artristry) so this post spoke to me. Some actionable tips too, so it's definitely worth a read.

37% More Incentive to Focus on SEO for Bing

July 13, 2011, 8:00 am
Large search agency, Rosetta (recently acquired by Publicis), have conducted a study of organic search traffic to their clients' websites in which they measured the percentage contribution of organic clicks from Yahoo, Bing and Google and segmente...

The Importance of Link Quality to Rank in the SERPs

July 13, 2011, 7:59 am
WebmasterWorld Members review the aspect of link quality in ranking.

Fixed & Dynamic Keyword Lists for Content Marketing: It's NOT Either Or

July 13, 2011, 7:50 am
Bringing insights about content marketing to light often involves the importance of understanding what topics and pain points customers care about. Creating content for business communications with customers, peers, employees and the industry is an essential part of doing business. Creating content alone isn't enough to ensure intended audiences...

Google+ Circles Catalyst Speaks Out About Google Defection

July 13, 2011, 7:29 am
If you're interested in the background and social construct behind Google+, you really need to read Paul Adams' post on why he left Google, where he designed what would form the core behind Google+ Circles. Unlike Facebook, where the default broadcasting is one-to-many, Google+ Circles let users select who they want to friend, follow or connect...

SEO Services in the Cloud [Sponsor]

July 13, 2011, 7:14 am
The following post is from our SEO Channel Sponsor, Web CEO. Web CEO Online is a new project from the Web CEO Team that developed the famous Web CEO desktop SEO software, a premium quality product for website optimization and promotion that boosted the SEO industry in 2001 and left the former champions far behind. Web CEO Online has incorporated...

A Beginner's Guide to Google Analytics 5

July 13, 2011, 7:13 am
Version 5 of Analytics has just rolled out to many users, and there have been some fairly significant user interface changes. We’ve compiled everything you need to know to get started with Analytics in general, and specifically with Version 5.

How to Analyze Your PPC Ad Positions

July 13, 2011, 6:58 am
On the surface, your average ad position is one of the most straightforward metrics you'll find in Google AdWords. But trusting it too much can give you some pretty misleading information. How is it Calculated? The metric displayed in Ad.

Win a Year of SpyFu from Search Engine Journal & AppSumo

July 13, 2011, 6:58 am
Good news for all the readers out there looking for an SEO edge on their competition. Our friends at AppSumo have a special 24-hour deal on SpyFu , the service that shows you what ads your competitors are buying. Until midnight CST you can get a year subscription, valued at $1013, for $549. The SpyFu keyword research tool peeks in on your top...

SEO Burn Notice: When You're a Blogger, A Scorched Earth Policy Is a Bad Idea

July 13, 2011, 5:21 am
Blogger Steve Rubel recently blew away his blog in what he called his "Scorched Earth Policy" on the notion that moving to Tumblr would be better and he didn't want to "confuse Google." (Did he talk to an search .

SEO Burn Notice: When You’re a Blogger, A Scorched Earth Policy Is a Bad Idea

July 13, 2011, 5:00 am
Blogger Steve Rubel recently blew away his blog in what he called his “Scorched Earth Policy” on the notion that moving to Tumblr would be better and he didn’t want to “confuse Google.” (Did he talk to an search ...

Round Table Notes on Creativity, Search and Social from Microsoft Advertising UK

July 13, 2011, 3:58 am
In June 2011, held in London, Microsoft Advertising UK hosted a round table on Creativity, Search & Social. The audience included advertisers, creative agencies and the industry body IMRG (Interactive Media in Retail Group). Microsofts Dave Coplin (Director of Search) and James Hayr (Head of Creative Solutions) made a short presentation on their...

Google UK Honors Architect Sir George Gilbert Scott With Doodle

July 13, 2011, 1:40 am
A Doodle on Google's UK homepage today depicts St. Pancras Railway Station in London. Designed by Sir George Gilbert Scott, who was born on this date in 1811, the station is considered his greatest creation. The Victorian era architect is .

Blog Design for Killer SEO - Infographic

July 13, 2011, 1:40 am
Posted by Cyrus Shepard Before SEOmoz was a business, it was a blog. In fact, blogging is at the heart of everything this company stands for. A blog is so much more than a pageview generator. It speaks in your voice, provides a gateway to your community, acts as your moral center and facilitates communication with the rest of the world. And done...

Keep Your Social Media Strategy Simple

July 13, 2011, 1:14 am
Social media marketing has moved out of the "Let's try it and see what happens" phase and has matured into a powerful marketing tool. With millions upon millions of users across wide vast spectrum of social networking sites (not just the Big 3 of Facebook, Twitter and LinkedIn), companies turn to social media to help them connect with their...

My Competitor Made a Title Change and Google Loves Him For It

July 12, 2011, 9:17 pm
A WebmasterWorld Member shares an idea which may have helped boost the CTR on someone's site. Take a look and see if it will help yours.

Google accounts for 92% of UK searches

July 12, 2011, 8:11 pm
Each month here at Hitwise we look at the top players in the search and social markets and benchmark the top websites against each other. Google has been dominant in the UK search market for many years now but in June 2011 Google Sites achieved an unprecedented 92% market share of all searches conducted by UK Internet users. What's interesting is...

Technology in 2016 - Ready?

July 12, 2011, 7:00 pm
We all know that technology is driving change. Weve seen it happen over the last ten years. Mark Holden, Global Strategy and Planning Director from PHD, shared some particularly interesting insight into what technology may look like in 2016. At Cannes, he asserted that the change in the next five years alone will be more than the last 10 years...

Two Photos, Thirty Years Apart, Move the Web

July 12, 2011, 5:43 pm
by Claudine Zap Thirty years ago, the first space shuttle launched into the stratosphere. Chris and his father Kenneth Bray watched - and took a picture. Then last Friday, the shuttle Atlantis took its final trip. Again, the Bray men were there. And again, the two snapped a photo to capture the moment. The side-by-side photos, which are up on...

comScore Releases May 2011 Australian Online Video Rankings

July 12, 2011, 5:37 pm
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on the online video market in Australia from its comScore Video Metrix service. The report showed that more than 10.7 million Australian Internet users watched online video in May, with viewers averaging more than 10 hours of total viewing time during...

Integration in Development for Gmail and Google+

July 12, 2011, 5:17 pm
Unsurprisingly, Gmail's team is already working hard at integrating their service with Google+ - and vice verca. Mark Striebeck, a Google Engineer on the Gmail team, indicated that the company is "working on several Gmail / Google+ integrations." Those changes are still in a brainstorming phase, however, with the company seeking more information....

A Holistic Look at Panda with Vanessa Fox

July 12, 2011, 5:02 pm
Vanessa Fox, called a cyberspace visionary by Seattle Business Monthly, is an expert in understanding customer acquisition from organic search.

Google+ Sends Massive Waves of Spam to Users

July 12, 2011, 5:02 pm
The field trial for Google+ has hit a major bump in the road. On July 9th (Saturday), the notification servers went down for 80 minutes, resulting in a massive wave of notification spam to all users who were unlucky enough to get a notification during that time. The repeat notifications piled up, with some users reporting as many as 50 duplicate...

Yahoo Site Explorer Shutting Down

July 12, 2011, 4:26 pm
Those who have been around on the web for a long time are almost certainly familiar with the Yahoo Site Explorer. This service, while it offered a good spread of webmaster-oriented features, was used most popularly as one of the three places each site must submit a sitemap (the other two being Google Webmaster Tools and Microsoft Webmaster...

Facebook for Every Phone App Launches for 2,500+ Phones

July 12, 2011, 4:10 pm
Facebook has launched a new mobile application that will give users around the world a full social experience on over 2,500 phones. The new app is obviously targeted for people with dumb older phones.

Facebook Data Aiding Federal Agencies During Investigations

July 12, 2011, 4:10 pm
Remember when that idiot posted all the illegal stuff that he did during the Vancouver riots on Facebook?

Bing Maps Reworks Interface, Adds Auto-Centering

July 12, 2011, 4:10 pm
While Bing has attempted a variety of features and services to combat the almighty(?) Google, a few have really stuck. The Bing shopping features, the travel-related niche searches, and Bing Maps have been among the more popular features drawing users to Microsoft's search engine. Continuing to levy these strengths, Bing Maps has recently been...

How To Make Awesome Landing Pages for Local PPC

July 12, 2011, 4:05 pm
Am I the only one who gets a warm, fuzzy feeling from a well-crafted, super-targeted landing page? Right, I didn't think so :) Landing pages tend to suck more often than they inspire.

PayPal Aims to Save You From Being Eaten Alive by the Living Dead

July 12, 2011, 3:55 pm
In light of our other recent zombie coverage and Bruce Campbell on Twitter news, it seems appropriate to bring up a new PayPal commercial that was unveiled today at a company event,

Google Opens Wallet to Buy Smartphone Loyalty Card Startup Punchd

July 12, 2011, 3:55 pm
Punchd, a smartphone-based loyalty card business, has been acquired by Google for an amount believed to be more than $10 million. It is widely speculated that Google will use the service as part of its Google Wallet mobile payment system.&nbs.

First Open Google eBook Platform-Integrated Device Launches

July 12, 2011, 3:24 pm
The Google eBookstore has seen a lot of attention from Google over the last few months, with an expansion to the affiliate network, updated APIs, new partnerships with major libraries, improved device compatibility, and more. Now Google is taking another step forward with the Story HD from iriver. This e-reader is the first to be integrated with...

Microsoft Advertising adCenter Maintenance 7/23 from 11AM-7 PM PDT

July 12, 2011, 3:19 pm
On Saturday, July 23, 2011, the adCenter web user interface, Desktop (Beta) and API will be unavailable from approximately 11:00 AM PDT to 7:00 PM PDT for routine system maintenance. Users in all markets will be unable to access adCenter during this time. Please note that campaigns will continue to run normally. We apologize for any inconvenience....

Microsoft Advertising API Maintenance 7/23 from 11AM-7 PM PDT

July 12, 2011, 3:14 pm
On Saturday, July 23, 2011, the adCenter web user interface, Desktop (Beta) and API will be unavailable from approximately 11:00 AM PDT to 7:00 PM PDT for routine system maintenance. Users in all markets will be unable to access adCenter during this time. Please note that campaigns will continue to run normally. We apologize for any...

Netflix Raises Prices, What's Next For Users?

July 12, 2011, 3:09 pm
Today, Netflix dropped the bomb that it was doing away with its unlimited streaming / DVD combo plan in favor of separate plans for each service.

The Future of Businesses on Google+

July 12, 2011, 3:09 pm
If your company is serious about getting involved in social networking, there's no doubt that the announcement of Google+ created a lot of excitement and even more questions. What will the business-facing elements of the service look like? Will it be more akin to the "Pages" of Facebook, or something more in tune with the company Twitter account?...

Netflix Raises Prices, What’s Next For Users?

July 12, 2011, 2:36 pm
Today, Netflix dropped the bomb that it was doing away with its unlimited streaming / DVD combo plan in favor of separate plans for each service. Users (myself included) that want unlimited streaming options as well as 1-DVD-at-a-time rental enjoy …

Deloitte Offers Insights on Killer Apps

July 12, 2011, 2:23 pm
So you built it, but they didn't come. It's not surprising. Mobile apps may be growing in popularity, but they're also growing in number and the latter far outweighs the former. According to Deloitte's new strategy insights called Killer Apps , creating a popular mobile app can be harder than it looks. Just take a look at this chart showing the...

Google's "DDP" Ad Targeting Service on the Way

July 12, 2011, 2:23 pm
Google's powerful ad network may be in for another rush of expansion thanks to a service known to Google insiders as "DDP." DDP is speculated to work as an ad targeting service that helps advertisers find niche audiences. What Is DDP? While I .

Google's "Different Kind of Search Experience" Officially Launched

July 12, 2011, 2:07 pm
We recently reported on what appeared to be a new kind of search experience from Google, called "What Do You Love?" Google has now officially announced the project, with a bit of explanation about the reason it exists.

Google’s “Different Kind of Search Experience” Officially Launched

July 12, 2011, 2:02 pm
We recently reported on what appeared to be a new kind of search experience from Google, called “What Do You Love?” Google has now officially announced the project, with a bit of explanation about the reason it exists. Google’s Andy …

Netflix: Pay More If You Want Streaming AND DVDs

July 12, 2011, 1:25 pm
If you didn’t like the Netflix redesign, you’re going to love this. Pricing adjustments! Netflix announced today that it is doing away with member plans that let you get both unlimited DVDs and unlimited streaming – something many of us …

Google+ Beta Hits First Major Bug

July 12, 2011, 1:00 pm
Google+, which has been in field trial mode since June 28, hit its first major bug over the weekend: Users were receiving duplicate email notifications, with Google sometimes sending dozens of redundant messages for a single on-site action. The .

Syfy Gets Social With Shazam, Get Glue and Alphas

July 12, 2011, 1:00 pm
Last night, Syfy premiered their new super hero series Alphas , along with a set of super social apps. In the week leading up to the series, GetGlue offered a Coming Soon badge which is now "out of print.' As a reward for checking in weekly, gluers can now earn up to 14 additional badges including one for each character and one for each of their...

Bruce Campbell Joins, Dominates Twitter

July 12, 2011, 12:30 pm
Hail to the King, baby. That's what's happening on Twitter right now as the almighty Bruce Campbell has joined, just in time to confirm rumors of a fourth Evil Dead movie. If ever an actor exemplified "cult classic," it's Campbell,

Google Docs Expands Video Sharing Options

July 12, 2011, 12:19 pm
Google Docs never had "humble origins." It was an ambitious project that aimed to change the way we thought of document creation, editing, and collaboration. What's more, the line of services has - according to almost any standard you could throw at it - succeeded. Competitors such as Microsoft are even mimicking the Google Docs .

Big Business Blogging, The Right Way #IntelSMP

July 12, 2011, 12:04 pm
At Intel's first Social Media Conference in Portland this week, 100+ Intel social media practitioners from all over the world came together with about 20 industry subject matter experts to share and engage social media best practices. One of those speakers was Lionel Menchaca , the Chief Blogger at Dell and a real pioneer in the world of blogging...

Moscow's Saint Basil's Cathedral Gets Google Doodled

July 12, 2011, 11:59 am
It has many names - Cathedral of the Protecting Veil of the Mother of God, Cathedral of St. Vasily the Blessed, and of course St. Basil's Cathedral to most English speakers. But whatever you call it,

Moscow’s Saint Basil’s Cathedral Gets Google Doodled

July 12, 2011, 11:44 am
It has many names – Cathedral of the Protecting Veil of the Mother of God, Cathedral of St. Vasily the Blessed, and of course St. Basil’s Cathedral to most English speakers. But whatever you call it, the beautiful Russian church …

Google Science Fair Winners Announced

July 12, 2011, 11:28 am
Aside from their attempted take down of Facebook, Google has other ventures to attend to as well. Whether it's introducing new Google Doodles that recognize St. Basil's Cathedral and beta launches of Google Offer,

Today in Deals: Foursquare and Google

July 12, 2011, 11:28 am
There are a couple noteworthy bits of news coming out this morning regarding the deals space. Foursquare announced that Foursquare Specials will no include "deals" from partners LivingSocial, Gilt City, Zozi, BuyWithMe, and AT&T Interactive.

Yahoo Site Explorer Fusing with Microsoft Webmaster Tools

July 12, 2011, 11:28 am
Yahoo's Site Explorer, the webmaster tool for those looking to optimize for Yahoo, is destined for a shutdown later this year. After all Yahoo sites have migrated to Bing-powered search results, Yahoo site explorer will shut down in favor of Micro.

Top Blog Posts From The Past Year

July 12, 2011, 11:22 am
Being new to the Distilled team (NYC office…whop whop!) I found myself reading back in the blog archives and realizing, “Hey, there’s some wicked good stuff in here.” This ingenious thought spurred me to troll through a year’s worth of blog posts and create a “Best Of” post.You may ask, “How did you decide what makes the...

New "Social Film Experience" Relies On Your Tweets

July 12, 2011, 11:13 am
If you thought that The Social Network was the closest thing that you would get to a true "Facebook movie," think again. A new film project it attempting to let the viewers mold the action through Facebook and Twitter.

New “Social Film Experience” Relies On Your Tweets

July 12, 2011, 11:04 am
If you thought that The Social Network was the closest thing that you would get to a true “Facebook movie,” think again. A new film project it attempting to let the viewers mold the action through Facebook and Twitter. The …

The Marketing Industry’s Siloes Are Its Bunkers

July 12, 2011, 11:00 am
Recently I met someone who described their specialism as Twitter strategy. Now while I wish the individual in question the best of luck with their offering I also thought it was a small example of the silo-mentality that is hardwired into the marketing business. One that, in my humble opinion, is taking the industry in the opposite direction to...

12 Ways to Turn Your Old, Dusty Blog Archive into Cold, Hard Cash

July 12, 2011, 10:57 am
Have you ever looked back through your old blog posts and thought, "Why did I give away all of this brilliant writing for free?" Well, here's some good news: Unless your blog topic is last night's baseball scores or this week's hurricane, there's income potential in those old posts yet. Loads of it. If your posts have evergreen, highly useful...

TechCrunch Redesign: Kevin Rose & Chris Sacca Don't Approve

July 12, 2011, 10:57 am
Sometime over the last 24 hours TechCrunch launched a redesign of their popular blog. Apparently the design began back last fall, before AOL's acquisition of TechCrunch and suffered "innumerable twists and turns along the way", according to Dave Feldman,

PayPal Employees Leap Toward a Purely Digital 2015

July 12, 2011, 10:57 am
By now, you've all heard about our vision for 2015 where our physical wallets will be a thing of the past as digital money will be accepted everywhere in the United States. As Scott mentioned the other week, we're so confident that this is going to be a reality that we've challenged five Bay Area PayPal .

Thrillist Promotes New Model for Media Companies, and It Involves Deals

July 12, 2011, 10:57 am
How would you define a media company? It's difficult in this day and age, isn't it? With new media on the scene, this process is even more of a challenge.

New in the App Store: Updated PayPal Mobile App for iPhone

July 12, 2011, 10:57 am
The latest version of the PayPal Mobile app for iPhone is available for download today. It features some great enhancements based on feedback straight from our users and general fixes for an even smoother experience. Here are the highlights: All app features displayed on one page Transaction history details are now just a tap away Improved...

Ancestry.com Founder Experiments With Google+ Bump

July 12, 2011, 10:57 am
We are early on in the days of Google+ but the gamesmanship is already well underway. People are jockeying for position. Robert Scoble continues to try to prove that he is the most important person in the world and others are looking for early Google+ leverage. One interesting use of the service comes from Paul Allen who is the founder of...

Will Google+ Maim Twitter?

July 12, 2011, 10:42 am
There's been a great deal of talk about Google+ as a Facebook competitor, but how does Google+ stack up as a Twitter competitor? Some think Twitter should be more concerned than Facebook.

TechCrunch Redesign: Kevin Rose & Chris Sacca Don’t Approve

July 12, 2011, 10:40 am
Sometime over the last 24 hours TechCrunch launched a redesign of their popular blog. Apparently the design began back last fall, before AOL’s acquisition of TechCrunch and suffered “innumerable twists and turns along the way“, according to Dave Feldman, product …

SEO Video Lesson - Why Use Social Media?

July 12, 2011, 10:11 am
It's not enough to just have a social networking profile, you have got to be active! While a social network is a great place to build a quality link, social media marketing has much more value when you take the time to develop a real presence and build a community.You have got to be as active as it makes sense for your business and here are 6...

Google+ May Already Have 9 Million Users

July 12, 2011, 10:06 am
Google+ has been out for two weeks, but the number of users has already spiked dramatically. Some estimates put Google+'s current user base at approximately 9 million users, with speculation Google+ will surpass the 10 million mark today. Figure.

Mila Kunis Says Yes To YouTube Date Request

July 12, 2011, 10:06 am
It seems like ever since her turn in Black Swan, Mila Kunis has seen her stock jump from pretty high to astronomical. Something about pretty girls in great films'or sex scenes with Natalie Portman. Either way,

Google Docs Updates Mobile Interface

July 12, 2011, 9:40 am
The world of productivity has been undergoing a major face-lift over the last few years, with the idea of cloud productivity - or document creation and storage located on and accessible through the web - becoming a major cog in both personal and business structures. Google Docs has been hard at work to ensure that .

How Googlers review reconsideration requests

July 12, 2011, 9:36 am
In an online forum, a Googler explained how Google reviews reconsideration requests. What can you do if your website has been penalized by Google and what does Google expect from you?

6 Examples of Google+ Advertising - How Combining Search, Social, and Behavioral Targeting Could Be a Game-Changer for Marketers

July 12, 2011, 9:35 am
I know what you are thinking. Yet another Google+ post about how great the social platform is and how it can kill Facebook. Well, hold on a minute and hear me out. Yes, I've been testing Google+ extensively over the past two weeks. Yes, I think Google did a fabulous job with its social platform. And yes, I think Facebook should be worried. Google+...

Built Your Own Search Engine: The 4 Personality Types Model

July 12, 2011, 9:35 am
Building a custom search engine in your own expertise area may seem a trivial task. However, most of the data you need to create this special search engines is tacit knowledge . For example, one of the basics of building a custom search engine is assembling a list of websites in your chosen topic. However, assembling a unique list is critical when...

TechCrunch Trail Blazes With New Logo; We Dare to Follow!

July 12, 2011, 9:26 am
Here at Marketing Pilgrim, we’re big fans of TechCrunch. You’ll notice we link to a lot of their stories. Still, like others, we’re not quite sure whether we like or hate their new design–and new logo. Of course, no one likes their favorite web sites when they change–just ask Facebook or Twitter! So, instead of adding...

A Google + Fail Whale?

July 12, 2011, 9:25 am
One of the more recognizable images in relation to social networking has to be the Twitter Fail Whale. It’s become so commonplace — is that a knock on Twitter? — the image has even been made into a tattoo. The …

Google Offers Goes Coast to Coast (Kinda, Sorta)

July 12, 2011, 9:16 am
Google has floated the Google Offers trial balloon in cities like Portland, OR (which appears to be Google’s guinea pig for all things local) but now it is hitting the true top tier cities with its beta introduction in San Francisco and New York City. So we can say that Google Offers are coast to coast in a “if you ignore most of the...

What's New in SEO for July 12, 2011

July 12, 2011, 9:09 am
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Highlighting content creators in search results Google has started to highlight the people creating content in search results because authorship is a great way to identify...

Netflix Responds, Will Bring Sortable Lists Back

July 12, 2011, 8:49 am
Some of your complaints about the new Netflix interface have been heard, apparently. Scrolling and sortable lists have been addressed, although, the overall redesign is still in place, much to the chagrin of those who wanted a complete rollback.

Google+ To Pass 10 Million Users Today, 20 Million By Weekend

July 12, 2011, 8:49 am
Early this morning on his Google+ account, Ancestry.com founder and entrepreneur Paul Allen wrote a lengthy post about user estimates on the brand new social network. His estimates show that the rate of growth of Google+ is not only strong,

Bing Rolls Out New Maps Interface

July 12, 2011, 8:33 am
After months of testing, Bing has now made available its new interface for Bing Maps. Changes include adjustments to the task and navigation controls. Bing says it's now easier to find the most common actions to complete your tasks.

Different People Use Social Media for Completely Different Purposes

July 12, 2011, 8:33 am
You, as a brand or an online marketer , see social media as a channel for reaching your audience and spreading your messages. But how does your audience see social media? Aside for being your customers, they are also humans, right? They have friends and family and they also use social media for connecting with them . They also have hobbies and...

How To Use Google AdWords To Reach The People Who Didn’t Click On Your Ad

July 12, 2011, 8:25 am
Cool post about re-marketing and (eventually) converting those people who've seen your ads a few times but haven't yet clicked.

WebmasterWorld Weekly Round-Up, July 12

July 12, 2011, 8:20 am
WebmasterWorld's hot topics and discussions you may have missed in the last few days. (-Subscription required)

The Heart Of SEO: 8 Everlasting Truths, Part 1

July 12, 2011, 8:15 am
Marty uses old school business principles to illustrate truths about SEO.

SEO 101: 6 Steps to Selecting Your Pages

July 12, 2011, 8:13 am
After you've selected your keywords by building your target keyword list, the next goal in building a search engine optimization (SEO) strategy is to match each of those keywords to pages on your website. Where do you start, though? .

The Trouble with "SEO Copywriting"

July 12, 2011, 7:31 am
Guest Author, Eric Enge The trouble with the term "SEO Copywriting" is that so many people misinterpret what it means. A large number of people associate the term SEO with a mindset that involves manipulation and trickery, and they bring this faulty mindset to copywriting as well.

Tips for Using YouTube in Your Business

July 12, 2011, 7:16 am
Jennifer Moline writes for the PsPrint Design Blog about printing, graphic design and small-business marketing. PsPrint provides premiere online printing services worldwide. When your goal is to advertise your business, video can be an essential tool that you should absolutely be utilizing. It is completely free for your business to use YouTube,...

Google+ Vaulting Past 10 Million User Mark

July 12, 2011, 7:11 am
Growing like a weed. Racing like a comet. There are a lot of ways one might describe the trajectory of the Google+ social network , which launched to limited field testing June 28 and has been opening and closing its access ever since. What is hard to do is nail down a user number for long. Two days after Ancestry.com Founder Paul Allen used...

The PPC Test You Shouldn't Run

July 12, 2011, 7:11 am
PPC has always been a fast-moving channel. The search engines (and lately, social channels) are continually innovating, adding great new products and features for PPC advertisers to try. In the past month alone, there have been Search Engine Watch.

Google To Open Photo Sharing Service, Photovine

July 12, 2011, 6:57 am
Photovine is a community that's about creating fun and unique collections of photos that we call Vines.

E.U. Court Says Online Marketplaces Can Be Held Responsible Over Counterfeit Goods

July 12, 2011, 6:55 am
Online shopping sites such as eBay may be liable for trademark infringements if they play an "active role" in promoting counterfeit goods, Europe's top court ruled today.

The PPC Test You Shouldn’t Run

July 12, 2011, 6:30 am
PPC has always been a fast-moving channel. The search engines (and lately, social channels) are continually innovating, adding great new products and features for PPC advertisers to try. In the past month alone, there have been Search Engine Watch...

Yandex.Webmaster is now available in English

July 12, 2011, 6:04 am
Yandex has translated its Webmaster service into English. The service, originally made for the Russian-speaking website owners, can now be used by any who owns a website and speaks English. Yandex.Webmaster informs website owners about which of their pages have been indexed by Yandex, what search words were used by their visitors and where the...

How to Acquire Demographic Insights from Your Remarketing Campaign

July 12, 2011, 5:33 am
My last two articles have reviewed audience segmentation and ad copy strategies for your remarketing campaigns. Not only can remarketing help bring users back to your website in order to increase conversion volume, but it can also help y.

Google Offers beta launching in New York City and the Bay Area

July 12, 2011, 5:08 am
(Cross-posted on the Official Google Blog ) Following our first launch of Google Offers beta in Portland last month , we're bringing great deals to the Big Apple and the Bay Area starting today. Subscribers who sign up at www.google.com/offers or via the new "Today's Offer" tab in Google Shopper 2.0 for Android will start receiving emails with...

The Responsibilities of SEO Have Been Upgraded

July 12, 2011, 3:30 am
Posted by randfish When I started in the SEO field (circa 2003), the job responsibilities weren't easy, but the list was relatively small. Over the next 5 years, those responsibilities increased, but it was primarily in tactical and knowledge sorts of ways. A 2003 vs. 2008 rundown might look something like: (Notes on image above: There's some...

The Benefits of Virtual SEO Conferences

July 12, 2011, 1:11 am
As more and more of our daily lives move online, it only makes sense that SEO and SEM conferences move right along with them. I freely admit that I have never been a huge fan of industry conferences; I just don't see a lot of value in attending them. I find that many offline conferences are great if you can send a representative to network for...

St. Basil's Cathedral Google Logo Marks 450th Anniversary of Russian Landmark

July 12, 2011, 12:45 am
A Google Doodle today is marking the 450th anniversary of St. Basil's Cathedral in Russia. The famous Russian landmark, which features nine multi-colored onion-shaped domes and is located outside of the Kremlin in Moscow's Red Square, .

8 Chrome Extensions Every Online Marketer Should Use

July 11, 2011, 11:59 pm
I'm an efficiency nut. I change little things about my processes and tools just to shave a few seconds off of tasks I repeat over and over again each day. I even use a square monitor because I feel I lose too much time moving my mouse across a wide screen. All these little savings add up and there's no better way to increase your work efficiency...

The Complete Guide To The Social Media Exchange: Empire Avenue - Part 1

July 11, 2011, 7:00 pm
If you are curious to see what happens at the convergence between social networking, social influence and reputation, online engagement and gamification, I think it is about time you gave a good look, if you haven’t already done so, at Empire Avenue. Photo credit: JGraphic, Empire Avenue, mashed by Robin Good Empire Avenue is an online...

Video: Tablets Combine the Best of Digital and Analog

July 11, 2011, 6:41 pm
Yahoo!'s Blake Irving: Tablets help bring traditional TV audiences to digital How do advertisers find traditional TV audiences in a digital medium? On tablet devices, which combine the viewing experience of TV with the measurability of digital, says Yahoo! Chief Product Officer Blake Irving. Irving, interviewed at the Cannes Lions advertising...

Submit video topics for mid-2011

July 11, 2011, 5:55 pm
Sometime soon I'm planning to record some new webmaster videos. I created a Google Moderator page where you can post video suggestions and vote topics up and down. Instead of short 1-2 minute video answers to quick questions, I'd like to try something new this time. I'd like to move toward making tutorials about how Google works and-more...

Google AdWords and the +1 Button

July 11, 2011, 5:29 pm
Being that the +1 button from Google came out a few months ago in organic search, we are now seeing this +1 button with AdWords ads. Similar to how this button works in the organic listings, when a person who has visited and likes your site clicks the +1 button, your AdWords ad will now show a little +1 next to your display ad. This gives the...

What Will Google Plus Google Places Equal?

July 11, 2011, 4:45 pm
Andrew Shotland offers up some great theoretical perspective on what Google + will mean for local search and small business marketing in general.

Will Think For Cold, Hard Cash

July 11, 2011, 4:39 pm
by Miriam Ellis I just finished reading, for the second time, a remarkable book by New Yorker writer, Ian Frazier entitled On The Rez. This book was published awhile back, and has nothing whatever to do with SEO or SEM. It's an unsentimental and insightful account of the author's time spent on the Pine Ridge Reservation of South Dakota. The...

Apple Users Will Download More Apps This Year, Pay More For Them

July 11, 2011, 4:32 pm
Last week, in a release, Apple boasted that their App Store had just topped 15 billion downloads, a truly staggering figure. As part of that release they also stated that over $2.5 billion has been paid out to developers. Clearly,

Google+: The Fastest Growing Social Network Ever?

July 11, 2011, 4:32 pm
Idealab CEO Bill Gross has predicted that Google+ "will go from 0 to 100,000,000 faster than any other service in history." It's a bold prediction, but even he acknowledges just that.

Video: Microsoft Advertising Exchange in Europe - Benefits for Marketers

July 11, 2011, 3:52 pm
Last month, we announced the Microsoft Advertising Exchange in Europe was open in the UK and Netherlands, with France and Germany coming soon. While we were in Cannes for the advertising festival, we grabbed 3 minutes with Dennis Buchheim, who heads up the Scale Display team at Microsoft, to get his thoughts on what the roll out means for...

Huffington Post Suspends Writer After Taking Too Much From an AdAge Story

July 11, 2011, 3:26 pm
Simon Dumenco at AdAge posted a story today about how the Huffington Post regurgitated one of his articles, and bashed the Post's long-time claims about how its links can drive tremendous amounts of traffic to the original source. It appears,

New Features and Benefits in the Microsoft Advertising Accredited Professional Program (formerly Microsoft adExcellence)

July 11, 2011, 3:21 pm
While anyone can access the free adCenter Training offered through the Microsoft Advertising Accredited Professional Program , only those who are able to successfully pass the Accredited Professional exam earn the distinction and member benefits that come with their passing grade. When youre ready to take that crucial step of marketing...

New Ad Land Cartoon: Facebook and Twitter Falsies

July 11, 2011, 3:20 pm
What does it really mean to be "liked?" Depends on who is doing the liking, says Ad Land cartoonist David Jones Would you rather be "liked" or "followed?" Is is better to be "poked" or "pinged." In this day and age it seems like just about everyone, in the real world as well as in the social media world, has an angle. See the punchline after the...

Advertising News: Tips for Yahoo! Smart Ads; Feel-Good Ad Failures; Yodels for Dollars, American Dream à la Apple "1984" and more

July 11, 2011, 3:15 pm
All the advertising news that's fit to pixel Smart Ads for smart advertisers: ClickZ's tack-sharp Julie Batten talks about the many combinations and benefits of Yahoo!-pioneered Smarts Ads , and offers several useful tips on how to use them-smartly. Feel-good ads that fail: According to Post Advertising, Chrysler's popular Super Bowl-Eminem spot...

Ad of the Week: Jack Daniel's Letterpress Film

July 11, 2011, 3:15 pm
Venerable whiskey brand mixes its spirits with the American spirit The indie spirit doesn't jam with cheap, fast and out of control in agency Arnold Worldwide's three-minute documentary short for client Jack Daniel's. In it, the distiller treats fans to a three-minute tour of Knoxville, Tennessee print shop Yee-Haw Industries as it artfully...

Ad of the Week: Heal the Bay

July 11, 2011, 3:15 pm
Outdoor/mobile/digital campaign shows garbage in, garbage out Just can't get enough daily developments about politicos who tweet their junk? Wait until you hear what the denizens of one California coastal town are doing with smartphones to mobilize around their trash. While this innuendo might be the perfect inspiration for a cheesy "Three's...

16-Pound Bundle of Big Baby Joy

July 11, 2011, 2:49 pm
by Claudine Zap This bundle of joy must be bringing an extra helping of happiness: a couple in Texas are the proud parents of 16-pound, 1-ounce, 2-foot-long JaMichael Brown . Nicknamed "the Moose" at the hospital where he was born, the parents, Janet Johnson and Michael Brown , welcomed the largest child ever born in the hospital , and possibly...

Reflections on 'In the Plex'

July 11, 2011, 2:34 pm
It's always a bit tough to digest the latest Important Book on Google when you work in the industry. The concern is that you'll be forced to rehearse and rehash warmed-over stories. And at times, these books make you want to exclaim: "Do you believe everything they tell you?" Fortunately, Steven Levy has created such a rich, engaging portrait of...

Google Acquires Mobile Loyalty Card Startup Punchd

July 11, 2011, 2:24 pm
Google has acquired Punchd, a mobile digital loyalty card startup. The company describes itself as "the replacement for your buy-10-get-1-free cards at your favorite shops." Here's a promo for the service: Punchd App Promo from Punchd on Vimeo.

Report: Google to Launch Data Exchange for Advertisers in Coming Weeks

July 11, 2011, 2:08 pm
If you use Google products, Google probably has a fair amount of data about you. Of course, it provides a dashboard, where you can see just what they do have, and adjust accordingly,

Twitter Launches New Site for Developers

July 11, 2011, 1:28 pm
Twitter has launched a new site for developers apparently aimed at providing better info on how to develop for the company’s platform. This comes at a time when the FTC is said to be eyeing the company over its competitive …

iHeartRadio Music Festival Begins Social Media Promotion

July 11, 2011, 1:22 pm
iHeartRadio, the streaming radio platform created by Clear Channel, will be holding a large music festival at the MGM Grand in Las Vegas.

LivingSocial's 'Almost' Free Lunch Comes to San Francisco

July 11, 2011, 1:22 pm
It's time for another Dollar Lunch Day thanks to LivingSocial. This time, the daily deal site is taking on San Francisco. On July 13, LivingSocial Instant Deals will go live in the City by the Bay and more than 100 restaurants will offer lunch for $1 to celebrate. This is the third time LivingSocial is running with this unique promotion so it must...

LivingSocial’s ‘Almost’ Free Lunch Comes to San Francisco

July 11, 2011, 1:17 pm
It’s time for another Dollar Lunch Day thanks to LivingSocial. This time, the daily deal site is taking on San Francisco. On July 13, LivingSocial Instant Deals will go live in the City by the Bay and more than 100 restaurants will offer lunch for $1 to celebrate. This is the third time LivingSocial is running with this unique promotion so...

Google+: Where Are The Women At?

July 11, 2011, 1:06 pm
SocialStatistics.com shows stats for over 18,000 Google+ profiles. You can see who has the most friends and followers, as well as various other items. You can see, for example, that Facebook CEO Mark Zuckerberg has the most followers at 110,820,

Measuring and optimising Fairmont's social media efforts with Google Analytics

July 11, 2011, 12:36 pm
Social media is a great way for marketers to spread awareness about their products, stay in touch with and interact with their loyal customers. Barbara Pezzi , Director of Web Analytics and Search Optimization, Fairmont Raffles Hotels International, is back to share with us how Fairmont measure and analyse their social media efforts with Google...

YouTube Gets Sophisticated with Cosmic Panda

July 11, 2011, 12:15 pm
YouTube is testing a new site design called Cosmic Panda. I love the name. I love the logo, but I'm not completely sold on the design. The overall concept is a more sophisticated look for YouTube. It's cleaner, bolder and darker. The videos now show up on a dark gray background like Hulu, but smaller videos show up with a double background of...

Blogger Gets a Revamped Design

July 11, 2011, 12:05 pm
Blogger is one of the top sites on the web, largely because so many bloggers host their blogs on a sub-domain of blogger.com itself. There's little doubt that Google made a wise choice when they purchased Blogger in 2003. Since that time, the interface, functionality, design possibilities, and far more have been updated. Recent changes .

Fashion Beats Gambling In France As One Of The Fastest Growing Verticals

July 11, 2011, 12:00 pm
As part of Comscore's release of May data , the company provided details of the ten fastest growing verticals in France for the month of May compared with April. As the chart below shows, this showed a dramatic spike in demand for car rental, help with taxes and flowers, gifts or greetings. Of course, all markets have their own seasonality and May...

Is Google + Popular Because It's Not Facebook?

July 11, 2011, 11:29 am
Recently, when Google + launched, a couple of web comics offered their take on the similarities between that and Facebook. Essentially, the implication was Google + is popular because of one main reason: It's not Facebook.

How Could Google Improve Google+ to Help Your Business?

July 11, 2011, 11:29 am
One interesting component of Google+ is Google's use of it for feedback and potential improvements. Google staffers are of course all over the new social networking "project,

Is Google + Popular Because It’s Not Facebook?

July 11, 2011, 11:17 am
Recently, when Google + launched, a couple of web comics offered their take on the similarities between that and Facebook. Essentially, the implication was Google + is popular because of one main reason: It’s not Facebook. The Xtranormal animals have …

Kenny Powers Becomes CEO of K-Swiss, Launches Viral Ad Campaign

July 11, 2011, 11:13 am
California-based footwear makers K-Swiss have just debuted a bold new viral advertising campaign this weekend starring Danny McBride in his role as Eastbound & Down's Kenny Powers. Verdict: The foul-mouthed baseball player makes one hell of a spokesman.

25 Must Follow Trunk.ly Users Who Get You the Latest SEO Nuggets

July 11, 2011, 11:03 am
* Trunk.ly is the killer app nobody really talks about . It deserves the hype of Friendfeed or Quora, but barely anybody notices the huge impact it may have in future and it's only rarely that someone explains how useful it already is. A few articles urge you to use it, but Trunk.ly is indeed the solution for half a dozen Web-related problems...

Marketing Pilgrim's Job Board Update 7-11-11

July 11, 2011, 10:11 am
Although the headline of this post makes me want to get a Slurpee, this is about jobs. Internet marketing jobs and social media marketing jobs for those looking for positions and those looking to fill these positions. If you are a job seeker check out a few of our latest listings below and the rest on our complete Internet marketing job board.

Home Run Derby Becomes More Social Media Friendly

July 11, 2011, 10:11 am
Professional Sports organizations are notoriously cautious when it comes to their players' interactions with social media. And rightly so,

Common Semantic HTML Mistakes: Are You Making Them? (And Why You Shouldn’t)

July 11, 2011, 9:58 am
If you believe that well structured information architecture can help indexing and rankings by adding context to your content, then remember to cross your semantic t’s and dot your semantic i’s.

Google eBooks Coming to an e-Reader Near You on Sunday

July 11, 2011, 9:54 am
Google's eBooks platform is about to hit the big time, or at least try to. The first e-reader to be integrated with it will start being sold at Target stores on Sunday, July 17.

Marketing Pilgrim’s Job Board Update 7-11-11

July 11, 2011, 9:51 am
Although the headline of this post makes me want to get a Slurpee, this is about jobs. Internet marketing jobs and social media marketing jobs for those looking for positions and those looking to fill these positions. If you are a job seeker check out a few of our latest listings below and the rest on our complete Internet marketing job board. If...

Eric Schmidt Discusses Google+ and Social Partnerships

July 11, 2011, 9:41 am
There's been more than a little buzz about Google+, the Google social network that's currently in early testing phases and which (according to insider sources) is likely to be publicly released by the end of the summer. While much of the discussion on the topic has been positive, there are more than a few skeptics. .

How To Keep Kevin Costner From Ruining Your Blog and Business

July 11, 2011, 9:36 am
In the Internet Marketing for Smart People radio show finale to season one, Brian refers to "Kevin Costner Syndrome", a condition that affects a number of bloggers, marketers, and entrepreneurs. If you saw Costner's 1989 blockbuster "Field of Dreams," you remember the line from the film: "If you build it, they will come." It was heartwarming and...

Team USA's Victory Over Brazil Inspires Sports World On Twitter

July 11, 2011, 9:36 am
By all accounts, it was over for the United States in the Women's World Cup. The book was closing, the fat lady was warming up her voice. Brazil's ill-gotten 2-1 lead appeared safe,

Google+: Five Things for e-Marketers to Consider

July 11, 2011, 9:36 am
With the launch of Google's latest much-hyped social network, companies lucky to get an invite were quick to jump on the bandwagon, only to find their profiles closed down a week later. The reason? Google engineers are asking businesses for patience, saying they want to test the waters with individual users before diving into the murky ocean of...

Team USA’s Victory Over Brazil Inspires Sports World On Twitter

July 11, 2011, 9:21 am
By all accounts, it was over for the United States in the Women’s World Cup. The book was closing, the fat lady was warming up her voice. Brazil’s ill-gotten 2-1 lead appeared safe, just as it appeared Team USA was …

Google +1 Button on More Homepages than Tweet Button

July 11, 2011, 9:05 am
A study from BrightEdge examining the prevalence of social plugins on the home pages of major sites shows that Facebook is still the most dominant social button on the web. Google +1, however, is growing quickly, having seen a 28 percent increase .

Diane Sawyer Live-Tweets Her Jaycee Dugard Interview

July 11, 2011, 8:49 am
ABC World News Anchor Diane Sawyer is new to the Twitterverse - quite new. Her first tweet came on Friday and over the weekend she has amassed 44 tweets. Sawyer didn't choose to ease into the service,

Interview with Andrew Kardon, Co-Owner of JoeShopping.com

July 11, 2011, 8:49 am
We continue our (hopefully inspiring and motivational) series featuring successful self-made entrepreneurs . The first interview was with Kyle James, founder of Rather-Be-Shopping . And today we are interviewing Andrew Kardon, co-founder and co-owner of JoeShopping.com, an innovative free shopping tool. 1. Please tell us a few words about...

Google Apologizes for Spamming Google+ Users

July 11, 2011, 8:34 am
If you've recently noticed some Google+ spam, you're not alone. The culprit? Google+. Google had some technical difficulties over the weekend with notifications, and on Saturday, took the time to address this for users,

Think You Can't Make Social Media Mistakes?

July 11, 2011, 8:18 am
Social media is all around us. Whether you're a small company or a large corporation, there is a good chance you are partaking in the social media phenomena that has gripped the world in recent years. That being said, companies cannot just wing it when it comes to social media. By doing just that, they risk alienating the very individuals they're...

The first Google eBooks-integrated e-reader: iriver Story HD

July 11, 2011, 8:08 am
( Cross-posted from the Inside Google Books Blog and the Google Commerce blog ) Starting this coming Sunday, July 17, the iriver Story HD e-reader will be available for sale in Target stores nationwide and on Target.com . The iriver Story HD is the first e-reader integrated with the open Google eBooks platform , through which you can buy and read...

Google +1 Button Gaining, Facebook Still Dominant

July 11, 2011, 8:03 am
The nature of search doesn't change all at once. It changes incrementally, with different pushes, innovations, and concepts seeing low-scale implementation followed by broader adoption and then eventually becoming the standard for the industry. Social search is on the second stage (increasing adoption), and a recent study from BrightEdge gives us...

Why, how, and when to jump on the mobile app bandwagon

July 11, 2011, 7:48 am
by Josh Bernoff Mobile hype has reached a feverish level. There appear to be two poles: "You have to do mobile!" and "Mobile is just a fad." But smartphones are certainly no fad. Forrester forecasts 100 million smart phones in the US by the end of 2011; worldwide Google activates 400,000 Android devices a day. What's different here for marketers...

Is your SEO copywriting any good? 3 tell-tale tests

July 11, 2011, 7:32 am
Welcome back! Today's video SEO copywriting tip concerns how to tell if your Web SEO copywriting is any good. Whether you hired an SEO copywriter or are doing it yourself, you may not be sure how to gauge the quality and effectiveness of your SEO copy. Join Heather as she outlines three tests to tell if your SEO copywriting is any good, focusing...

Inbound Marketing Means Action

July 11, 2011, 7:12 am
The world of marketing in general is changing at such a rapid pace that many feel that success is defined as being able to just keep pace. Innovation and change are part of life but the real life application of innovations and changes are not always the result. The concept of inbound marketing has been one of the seminal changes that have hit...

Google Acquired 11 Companies in 2011, Microsoft Made Biggest Transaction

July 11, 2011, 6:56 am
A study released by Berkery Noyes examines the acquisition and merger tendencies of the online and mobile industry. Beyond a continuing increase in activity for the industry on the whole, both Google and Microsoft have been especially active in th.

Communicate with Your SEO Partner

July 11, 2011, 6:15 am
SEO and SEO professionals are still waiting for a permanent seat at the marketing department's cafeteria table. While many companies acknowledge the importance of SEO as a significant component of their overall marketing plan, many still do not have in-house SEO employees. This means that they rely on an outside firm to work as their SEO partner....

Strategies to Get The Best Out of Google +1

July 11, 2011, 6:10 am
WebmasterWorld members review tactics to get the best out of the Google +1

Yahoo Site Explorer To Be Shuttered By Close of 2011

July 11, 2011, 5:26 am
Whenever we post anything about Yahoo in general we get the “Oh, they’re still around?” level of response from our readers. I suspect that’s because most people who are paying attention aren’t turning to Yahoo for search (although there is still a sizable section of the Internet at large that does, so it shouldn’t be completely...

Yahoo to Shut Down Site Explorer

July 11, 2011, 1:47 am
In an August 2010 blog post, we said we would continue Site Explorer with a focus on new features for webmaster community, even after the transition to Microsoft platforms is complete. We listened to your feedback, and along with the team from Bing Webmaster Center looked jointly at the roadmap for the webmaster tools. Having two webmaster portals...

Covario Expect Asia/Pacific Search Ad Spend Will Grow in 2011

July 11, 2011, 1:27 am
A new study from Covario examining search advertising trends for high-tech industries shows intensely slowed growth for the second quarter of 2011, but that the year-to-date spending should still be on track for a 15 to 20 percent increase in 2011.

The Importance of Communicating with Your SEO Partner

July 11, 2011, 1:17 am
SEO and SEO professionals are still waiting for a permanent seat at the marketing department's cafeteria table. While many companies acknowledge the importance of SEO as a significant component of their overall marketing plan, many still do not have in-house SEO employees. This means that they rely on an outside firm to work as their SEO partner....

Oracle Could Seek Licensing from Android Phone Makers

July 10, 2011, 11:19 pm
One of the most painful memes about the Oracle Vs. Google Android patent lawsuit is that if Oracle wins it could demand licensing fees based on their use of the open source platform. Now we have some theoretical numbers to back that notion. Network World , citing Deutsche Bank analyst Jonathan Goldberg, said Oracle could ask handset makers to...

Robert Scoble Apologizes to the SEO Industry

July 10, 2011, 5:56 pm
Sometimes he just gets it wrong.

How Google+ Affected Social Shares and +1 Adoption Rates

July 10, 2011, 2:50 pm
Posted by dohertyjf Google announced the +1 button in March much to the enthusiasm and confusion of webmasters and SEOs the world over. "What's the point?", people asked. "Why should I +1 a site? Should I implement it on my site?" It seems the answer now is clear,

Social Adoption Report: Facebook "Like" Still King, Google "+1″ On The Rise

July 10, 2011, 12:11 pm
According to new research, adoption of social plugins by top websites is up all around, but the Google +1 button is seeing the fastest growth. BrightEdge, an "enterprise SEO platform,

Social Adoption Report: Facebook “Like” Still King, Google “+1″ On The Rise

July 10, 2011, 12:02 pm
According to new research, adoption of social plugins by top websites is up all around, but the Google +1 button is seeing the fastest growth. BrightEdge, an “enterprise SEO platform,” has analyzed month-over-month adoption trends of popular social plugins across …

Pandia Search Engine Marketing Wrap-up July 10

July 10, 2011, 9:58 am
We have spent some time updating our beginner's guide to search engine marketing this week, including " for instance " new tips on the use of social media in search engine marketing. Here are some recent search engine marketing and optimization news articles that might be of interest.

Freelancing and SEO - A winning combination

July 10, 2011, 9:58 am
If you are a freelancer, particularly online, you need a good grip on search engine optimization issues. Whether you are doing social media marketing or blogging, journalism or whatever, SEO is a language you need to know how to speak. If you don't, you may find yourself battling with SEO requirements from clients without even understanding what...

Pandia Search Engine News Wrap-up July 10

July 10, 2011, 9:58 am
Get a Google+ invite! Google has gotten a lot of positive buzz about its Facebook-challenger Google+ this week, and some of it is definitely well deserved. The fact that so many media experts have started using it is certainly a good sign. However, it is still invitation only. Send an email to per.koch@gmail.com with the headline "Google+ Invite",...

Banjo: New Mobile App That Hopes to Take Social & Local Mainstream

July 10, 2011, 8:15 am
Because social media is currently one of the hottest topics, everyone wants a piece of it. For this reason, new social sites are rising up continuously. Even though many of these new sites pride themselves with being unique or geared toward a particular niche, the majority of users are already on social giants like Facebook and Twitter. That said,...

New York Times Goes After Yet Another SEO Strategy

July 10, 2011, 2:08 am
"Though Google is apparently already battling back. On Thursday, a search of emergency locksmith Seattle yielded only one Google Places result, not seven, but maybe more tinkering is needed. The site that landed on this prized perch appeared to be a lead gen operation its 24/7 Emergency Locksmith, which lists its address at a U.P.S. store. The...

Google Bidding on Hulu

July 9, 2011, 4:56 pm
Google's empire is something like that of Alexander the Great. It extends all the way from their home territory of search through many foreign lands, including mobile and media, and is buckling hard against yet unconquered territory (social, that is) on the other side. Part of Google's strategy, though, is fortifying their existing investments,...

Study Shows Google +1 Adoption Spreading Rapidly

July 9, 2011, 4:25 pm
As a prelude to its social network, Google released a social sharing button known as Google +1. Available to webmasters as a widget or to searchers on the SERP itself, the Google +1 button seems in many ways to be a response to the Facebook "Like" button and its impact on Bing search. But how is Google +1 faring? According to a study from...

Google's Schmidt on Twitter / Facebook Partnerships

July 9, 2011, 4:10 pm
We recently discussed the expiration of the Twitter-Google deal for real-time search. My own early speculation said that this was a bad sign for partnerships in the future, likely attached to Google's own social network hitting the web. Dialogue on the topic has continued, and one contributor was Eric Schmidt, who discussed the expiration of the...

Why SEO Experiments Are Almost Always Invalid

July 9, 2011, 2:09 pm
In an environment where anyone can make an unscientific assertion, back it up with invalid tests, and toss in absurd disclaimers that everyone winks at, you cannot expect to find much high quality information.

Google's Blogger Gets a Major Facelift

July 9, 2011, 1:46 pm
We previously announced that Blogger is up for a name change in the coming weeks, with the anticipated name being "Google Blogs." This re-branding will be a part of a new level of unity between Google services, and is likely an effort to unite the various Google elements around the Google+ social network. The newest version of the Blogger...

When It Comes To Mobile Gaming, The Freemium Model Pays

July 9, 2011, 12:29 pm
In an app store that just hit 15 billion downloads, there is now hard data to suggest that games offered for free actually generate more revenue than paid games. Sound counter-intuitive?

How to Win a Trip to SES San Francisco

July 9, 2011, 10:51 am
For SES San Francisco we're launching an "Attendees Choice Contest" that could garner you a trip to attend the conference (August 15-19th, 2011) for free. Yup! That's right, for FREE (as long as you are a resident of the .

Tearing Apart Killer Marketing Tactics From Shark Week

July 9, 2011, 9:00 am
Shark Week, a smash-hit marketing initiative by the Discovery Channel, pulled in nearly 30.8 unique viewers last year, making 2010 a record breaker. Shark Week started way back in 1987 and last year, and many celebrities have hosted the event si...

Google Ventures Quietly Invests in Collaborative Toolset for Scientists

July 9, 2011, 8:27 am
Wingu, a cloud-based collaboration system designed to improve the speed of scientific work, has caught the eye of Google. Google Ventures, the venture capital arm of the search giant, has stealthily invested in the startup. More About Wingu Co.

Cup of Joe: Want To Get Creative? Awesome! But, Keep It On YouTube!

July 8, 2011, 11:12 pm
So Google+ is slowly rolling out to the public. If you haven't gotten access yet, you should very soon. One of my favorite aspects of Google+ is it gives its users the ability to share and publish various types of content without jeopardizing its fundamental design and feature set that sets it apart from its competitors. In other words, it gives...

Editorial Policy Guidance: Handling Upfront Blocks in Your Microsoft adCenter Campaigns

July 8, 2011, 5:49 pm
So far, youve done everything right: youve read up on our blog posts about quality standards and relevance policy . You have a great site and fantastic brands to promote. You have carefully chosen relevant keywords , and written ads that clearly represent your business and will persuade searchers to visit your site. However, as you start loading...

WATCH: Space Shuttle Atlantis' Final Flight

July 8, 2011, 4:37 pm
Earlier today, 11:26 A.M. EST Friday to be exact, space shuttle Atlantis launched from NASA's Kennedy Space Center headed toward the International Space Station. Today's launch signified the end of an era, as it was the final of Atlantis' career.

Google+ Dominated The Twitterverse Last Week

July 8, 2011, 4:37 pm
Here at WebProNews we have been talking about Google's new social network quite a bit. And it looks as though we're not the only ones that are interested in Google+. Apparently, the country is just a-twittered about it.

WATCH: Space Shuttle Atlantis’ Final Flight

July 8, 2011, 4:24 pm
Earlier today, 11:26 A.M. EST Friday to be exact, space shuttle Atlantis launched from NASA’s Kennedy Space Center headed toward the International Space Station. Today’s launch signified the end of an era, as it was the final of Atlantis’ career. …

This week's Trends: fireworks, verdicts, and lots of sand

July 8, 2011, 4:06 pm
Each weekday, we at YouTube Trends take a look at the most interesting videos and cultural phenomena on YouTube as they develop. We want take a moment to highlight some of what we've come across this week: We celebrated the 4th of July with lots of fireworks . We tracked how searches have spiked for Selena Gomez . We followed the reaction to the...

Microsoft Webmaster Tools to support Yahoo! Site Explorer Community

July 8, 2011, 4:06 pm
Starting last year we have been transitioning the backend for our organic search to the Microsoft search platform as part of the Yahoo! & Microsoft Search Alliance . The transition of algorithmic search results for Yahoo! Search result pages is complete for US, Canada, Australia, Brazil and Mexico. We plan to transition the rest of world markets...

Foursquare Boasts Half a Million Registered Merchants

July 8, 2011, 3:30 pm
Foursquare is continuing its rapid growth. In addition to the 10 million users boasted by the company, Foursquare has just reached the 500,000 mark for registered merchants. How Foursquare Draws Businesses Half a million merchants is no small .

Google+ Puts Businesses on Hold

July 8, 2011, 3:30 pm
Google+ took another step backwards this week when they asked businesses to hold off creating accounts in their new social network. They say it's for your own good, because the current system is designed strictly for personal profiles. Google+ blogger Christian Oestlien had this to say: We've seen some really great companies get involved. But...

Google + Brand Pages In Two Weeks?

July 8, 2011, 3:30 pm
Earlier this week, an announcement appeared from Google concerning product pages for the highly desirable Google +. In it, Christian Oestlien, a product manager for Google +,

Time To Get With The Mobile Program

July 8, 2011, 3:30 pm
Another sign that mobile is increasingly the way more people access the internet, bypassing traditional computers in their hunt for information,

Women Want Solutions, Men Only Want the Very Best

July 8, 2011, 2:44 pm
He's won trophies for his game face alone. He is the life of parties he's never attended. Sharks have a week dedicated to him. He's the most interesting man in the world and he's right on point. According to a new chart from comScore, men respond to commercials that makes superiority claims while women prefer to see solutions to their problems....

Philly Inquirer Confuses Atlantis With Challenger on Twitter

July 8, 2011, 2:28 pm
Earlier today space shuttle Atlantis launched into space, which marked the end to NASA's 30-year space program. As with anything else, people flocked to social media to discuss the monumentos, yet sad, event.

Anonymous Hacks Government Contractors IRC Federal, Claim Today #F*ckFBIFriday

July 8, 2011, 1:42 pm
Today another target was hit in the #AntiSec movement, as IT company IRC Federal was attacked by hacktivist group Anonymous. IRC Federal is a government-contracted IT firm that, according to the Anonymous release, boats ties with the FBI, Army, Navy,

YouTube Experiment on Cosmic Panda

July 8, 2011, 1:42 pm
One of YouTube's new experimental interfaces is receiving a lot of attention from both the YouTube audience and Google itself. The new look and layout, titled "Cosmic Panda," radically re-structures the YouTube interface. YouTube's Cleaned-Up Lo.

The End of the Wallet? [Infographic]

July 8, 2011, 12:51 pm
Whenever I hear about these kinds of proclamations regarding the end of anything I go back to the bold prediction of the paperless society. Trees still cringe when they hear that one (which begs the question "If we say that to a tree in the forest does it mean it was said?" Think about it.) Anyway,

Apple App Store Hits 15 Billion Downloads, Revamps iAds

July 8, 2011, 12:51 pm
Apple continues to build its position of dominance when it comes to app sales. Having just hit 15 billion app downloads, Apple is also revamping their approach to selling iAds in an attempt to win over more app developers. The 15 Billion Benchma.

Analyst Weighs in on New Online Poker Bill, Expresses Optimism

July 8, 2011, 12:35 pm
A new Internet gaming bill was recently introduced to the U.S. House that focuses specifically on poker. The Internet Gambling Prohibition, Poker Consumer Protection, and Strengthening UIGEA Act of 2011, or H.R.2366, would regulate online poker and would create an interstate licensing program for Internet poker websites.

7 Google Plus Data Points That Could Change SEO

July 8, 2011, 12:29 pm
Good stuff from Brian Chappell: "Google+ is going to be a treasure trove of data for Google and its advertisers. The data that they will be exposed to will certainly be game changing from an SEO standpoint."

Is Windows 8 Coming Soon?

July 8, 2011, 12:20 pm
As Microsoft continues to work on their upcoming Windows 8 builds, preparing the operating system for the touch generation, is it almost time for a beta version to show up? What about it being released to the manufacturer?

Nathan Fillion Films Nerd PSA About Important Gamer Problem, Swampass

July 8, 2011, 12:04 pm
If you needed one more example of why Nathan Fillion is awesome, look no further than this new viral vid. There is a problem- a problem that affect millions of gamers each and every year. And Nathan Fillion cares.

Gmail Plans New Ways To Help Organize Your Inbox

July 8, 2011, 11:13 am
The last major inbox organizational update that Gmail introduced was the Priority Inbox, and it has gone over pretty well with users. Now,

What can Google Images See?

July 8, 2011, 11:13 am
Like many SEOs I like the idea of advertorial content for link building purposes - it's quality written content, which is rich in semantic keywords, and is genuinely interesting for customers. Furthermore, it drives engaged traffic, yo.

Getting Started with Display Advertising for Your Small to Medium Business (U.S. Only)

July 8, 2011, 11:08 am
One of the major misconceptions of digital marketing is that a client must have big purse strings to afford to do anything really impactful in the display advertising space. Also synonymous for display, is brand advertisingi.e., I dont know what Im getting back for every $1 I spend. Typically not what most small to medium business (SMB) owners in...

Don't Be This Person (What Not to Do On Twitter)

July 8, 2011, 11:06 am
A look at how you can use Twitter in conjunction with your business blog  – and the common mistakes that businesses make straight out of the gate.

User Testing in the Wild: Joe’s First Computer Encounter

July 8, 2011, 10:59 am
A unique and interesting internet usability test performed by Joe, a 60-year-old hospital cafeteria employee who has never used a computer!

Mobile Phone Connections: A Visualization

July 8, 2011, 10:58 am
As society continues its move towards becoming a mobile device world, seeing the level of connectivity of mobile phone users only emphasizes the proliferation. Besides that,

White House Throws Support Behind New Anti-Piracy Agreement

July 8, 2011, 10:42 am
Not long after the news broke that top Internet Service Providers had agreed to a deal with the music and film industries to adopt a new, graduated response to piracy,

How to Create Ethical Linkbait from Public Information

July 8, 2011, 10:27 am
There are limitless opportunities to create things for your Web site from public information that people will link to. It's all about finding the opportunity, repackaging it to a specific group, and promoting it. Let's explore how this can be do.

Google+ Asks Businesses to Stay Away' For Now

July 8, 2011, 10:27 am
Let's say you have your Google+ profile setup, you're one of the lucky early invitees. You've been using the service for around a week now and you're quite comfortable with it.

Google+ Asks Businesses to Stay Away… For Now

July 8, 2011, 10:13 am
Let’s say you have your Google+ profile setup, you’re one of the lucky early invitees. You’ve been using the service for around a week now and you’re quite comfortable with it. You start thinking to yourself that maybe it’s a …

Verizon iPhone 4 Users Catching Up To AT&T

July 8, 2011, 9:05 am
Although AT&T has had the iPhone 4 for almost a year longer than Verizon, the amount of iPhone 4 users on Verizon's network is quickly catching up to AT&T's market share. In fact, since launching on February of 2011,

Help Us Defeat Breast Cancer

July 8, 2011, 8:34 am
On August 5-7, fellow Copyblogger Media partner Brian Gardner (founder of StudioPress ) and his wife Shelly will be walking 60 miles in the Susan G. Komen 3-Day for The Cure in Chicago. This is Brian's tenth year walking, and in that time he's raised more than $60,000 to fight breast cancer. And he's not even close to being finished. You might not...

Would You Pass A Social Media Background Check?

July 8, 2011, 8:16 am
Even if you have been living under a rock for the past several years you are likely to be aware of the importance of keeping tabs of what is being said on the Internet about you personally, your business, your brand etc. The theory is that if something is out there that could harm your reputation or brand etc it could hurt your ability to get a...

TV Ad Dollars Set To Double Online Spend

July 8, 2011, 7:32 am
This is one of those ‘it’s not a surprise but it’s still a surprise statistics’. It feels sometimes to us inside the Internet marketing space that with how massive online is, it must be as big as TV, right? Well, according to this chart from SAI’s Chart of the Day that’s not even close to true by a wide margin. This kind of...

Will Facebook Need to Start Network from Scratch?

July 8, 2011, 7:26 am
It appears Facebook is built on a house of cards. Cards that rely on more than 4,000 MySQL “shards” or should that be sharts? According to GigaOm: …Facebook has split its MySQL database into 4,000 shards in order to handle the site’s massive data volume, and is running 9,000 instances of memcached in order to keep up with the...

Google AdWords CTR Improves, Yahoo & Bing Both See PPC Spending Increase

July 8, 2011, 7:00 am
Google CTR is up while Google impressions are down, whilst Bing and Yahoo have seen a dramatic rise in both CPC and total spend, according to a recent report from Marin Software which examines search advertising trends over the last year. Key De...

How to Pimp Your Google+ Profile Design

July 8, 2011, 5:33 am
Well - one week in and the world of Social Networking is going nuts for Google+Of you've just got your account - find out how to pimp out the About page of your provile with this step by step guide and Photoshop Template

Picture is clear for Skype video calls on Facebook

July 8, 2011, 3:04 am
The big story that has grabbed people's attentions in the digital world this week is Facebook's announcement of a new video calling feature which will be powered by Skype. Looking at the Mosaic groups which visit Facebook and the Skype website we can see the new audience opportunities this partnership offers both parties. For Skype,

comScore and Intomart GfK Selected by STIR to Provide Internet Audience Measurement in the Netherlands

July 8, 2011, 3:04 am
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that JIC STIR has signed a Letter of Intent to award a three and a half year contract to comScore and Intomart GfK, to be the official source of record for internet audience measurement in the Netherlands. Inaugural data for the Dutch market will be made...

Google's Matt Cutts on PR Updates

July 8, 2011, 2:59 am
PageRank, or PR, was once the most vital element of ranking in Google. Over time, PR has become just one of many ranking factors. Some have noticed, however, that PR has yet to see an update in the post-Panda world, which led to some questions about whether PR was being further diminished - or even discontinued - as a result of link-buying abuse...

Link Building Tips for Startups – A New Free Appsumo Video

July 8, 2011, 2:57 am
One of the biggest reasons I love working at Distilled is because I get to share information widely and help spark discussion, learning and engagement. Whether it’s blogging, presenting or tweeting. So when Appsumo came knocking I couldn’t resist the opportunity to record a video with them.Actually I did two. The first one is here:...

The Value of Online Company Biographies

July 8, 2011, 1:16 am
It wouldn't be much of an exaggeration to say that there are thousands of places a company could create an online biography/profile. Not just limited to the big 3 of social networking (Facebook, Twitter and LinkedIn), there are also hundreds of smaller social networking sites and open forums, online directories, local search profiles, video...

Mixing Viral Content With Business Content - Whiteboard Friday

July 8, 2011, 12:35 am
Posted by Aaron Wheeler A site can be a lot like a mullet: business in front, party in the back. How do you muss it all up and keep a site in style? Any given website naturally attracts a broad set of visitors, and herding that diverse audience onto the right pages is a huge undertaking (as you know, it's something to consider when doing site...

Google Lets Users Embed Docs-Stored Videos & More

July 7, 2011, 11:49 pm
As media becomes an even more prominent part of how users interact on Google services, Google Docs has expanded its video options yet again. The recent update allows users to insert Google-stored videos into their Google Site, generate an embed code for the video, and add a closed captioning track to their video. Google Docs as Media Storage Once,...

Google Releases New Docs for Mobile Interface

July 7, 2011, 11:18 pm
Google Docs has updated its UI once again, but this time only in vital sector: mobile. Those accessing Google Docs on a mobile device will now be greeted with a new look, a variety of new options, and quicker access to document organization and sharing. The New Tools and How to Use Them To take a look at the recently updated UI, you can simply...

Gmail Introduces New Inbox "Styles"

July 7, 2011, 9:10 pm
For decades, the default mode of organization for email inboxes has been chronological. Many have, in their own subtle way, rebelledby creating folders, starring email items, or using snazzy add-ons built for their preferred email provider. Gmail has attempted to take advantage of this desire for advanced organization by creating the "Priority...

Yahoo! Search is looking for Insiders

July 7, 2011, 6:51 pm
From now through July 31st, Yahoo! is looking for a handful of social media mavens who eat, sleep, and breathe what's trending across the Web. Does this sound like you? If so, check out the new contest on the Yahoo! Search Facebook page. After our Insiders are selected, they'll jet off to NYC (with a friend in an all-expenses paid trip) to learn...

What is Facebook Vibes?

July 7, 2011, 4:43 pm
By now I'm sure you heard of the Skype-powered Facebook video calling that was announced yesterday, if not you can read more here.

Young Canadians Spend a Month Per Year on Social Networks

July 7, 2011, 4:12 pm
Today we're crossing the border into the lovely country of Canada. Newad conducted a survey of 2943 Canadians age 18-to-34 with the goal of finding out about social, web and mobile usage. Here's what they found out. "Nearly one month a year spent on social networks' But not on Foursquare." 88% of the survey group had a Facebook account which was...

No Images of Current NBA Players on NBA.com

July 7, 2011, 4:12 pm
When David Stern locks someone out, he really locks them out. Currently, the NBA is under a lockout as owners and players work on a new collective bargaining agreement. This is not breaking news,

Must-See Web TV: Soaps Move Online

July 7, 2011, 3:51 pm
by Claudine Zap Just like the shocking plot twists on daytime dramas, the soap operas " One Life to Live " and " All My Children " aren't really dead: They're just moving to the Web. Fans can put away their hankies and get out their mouse pads: The TV shows that started in the last century and ran for four decades will continue as Web TV. Same...

Google Plus Invites Open Briefly Last Night, Shut Down By Morning

July 7, 2011, 3:41 pm
It looks like every time Google decides to let a few more people into Google+, they open the floodgates and then immediately regret their decision. The latest round of open invitations came and went last night,

Google Plus Invites Open Briefy Last Night, Shut Down By Morning

July 7, 2011, 3:25 pm
It looks like every time Google decides to let a few more people into Google+, they open the floodgates and then immediately regret their decision. The latest round of open invitations came and went last night, leaving people late to …

News of the World Closes Amid Phone Hacking Scandal

July 7, 2011, 3:21 pm
It has been announced that this coming Sunday, July 10th, will be the final issue of News of the World, the popular 168 year-old British tabloid.

Casey Anthony To Be Released Next Week, Twitter Responds

July 7, 2011, 2:34 pm
'As only Twitter can. That's right, Casey Anthony, America's favorite "not guilty" person " for the moment, anyway " will be a free person this time next week. Needless to say,

iPad HD On The Way?

July 7, 2011, 2:19 pm
The Apple rumor mill is always busy, but it has been especially busy in the last couple of days. Today,

Optimizing Your Online PR Strategy for Search & Social, Part 5: Broadcasting You

July 7, 2011, 1:43 pm
by Stoney deGeyter Moving your PR online opens up a whole world of new adventures. Not only do all the old rules apply, but many new rules are created to ensure that your content can effectively reach your audience. So far in this series, everything we have discussed has to do with the set-up and creation of your online PR. All of the online...

Chick-fil-A Turns a Made-Up Holiday into a Marketing Bonanza

July 7, 2011, 1:26 pm
Tomorrow is Cow Appreciation Day at Chick-fil-A, which means you can score a free lunch if you show up at any location dressed as a bovine beast. You might think that only the most dedicated fan would go that far for a free sandwich, but last year they served more than 450,000 “cow-clad customers,” and they expect to top that this...

Social Plugin Tracking in Google Analytics

July 7, 2011, 1:07 pm
With our recent Social Plugin Tracking launch you now have the ability to track how users engage with any social plugin such as Google's +1 button and Twitter's Tweet button. Now it's time for the lowdown on how to set this feature up to work for you. If you are a developer, you should pay particularly close attention. If you've added +1 buttons...

Twitter Leaving Nest? Taking Risks, Raising Funds & Buying Companies

July 7, 2011, 12:26 pm
Twitter continues to grow rapidly, but to stand in the social world of tomorrow the company will have to do more than that. Recent acquisitions of outside companies and a new round of funding from private investors seem aimed at precisely that pur.

Virtual Supermarket: Would You Grocery Shop With Your Smartphone?

July 7, 2011, 12:10 pm
What would you say to shopping at a virtual grocery store, using only a smartphone and two dimensional images of the available items?

YouTube Tests Cosmic Panda, A Brand New Design

July 7, 2011, 12:10 pm
The latest YouTube TestTube experiment is called Cosmic Panda, and it brings a great new look to the YouTube experience. The new design, available to test out at youtube.com/cosmicpanda, changes the way playlists, channels and even standalone videos are presented.

Google Maps 5.7 Released for Android

July 7, 2011, 11:45 am
While there are a great many Google-branded apps for the Android system, some are more important than others. Specifically, any application that's intended for use on the go is a vital part of being a cornerstone of the mobile world. That means that, perhaps rivaled only by the Google Search features on Android, Google Maps .

Facebook Answers Google+ Hangouts with Skype Calling

July 7, 2011, 11:40 am
One has to appreciate the timing of Facebook unveiling a group chat application one week after Google+ launches a social network to not-so-subtly compete with Facebook, which has more than 750 million users. However, there are some differences between the services, which may matter if people use both + and Facebook and may not if they use one or...

Exact Match Domains Can Double Clicks on PPC Ads

July 7, 2011, 11:24 am
An appropriately written PPC advertisement is one of the keys to success in search marketing, but how much does your domain name impact that success? According to a study by Memorable Domains, having an exact match domain can double your number of.

Is Your Mobile Device Secure?

July 7, 2011, 11:24 am
Mobile devices today are used for just about everything. From gaming to social networking to banking to office tasks - nearly anything you need to do, you can do it on your mobile device. It's funny to think about, but the phone features are almost secondary with some users.

Top ISPs Adopt Graduated Response to Piracy, Give Users Six Strikes

July 7, 2011, 11:24 am
A couple of weeks ago, we told you about a new anti-piracy campaign being pushed by the National Cable and Telecommunications Association (NCTA). The deal,

Launched: Radius Targeting for Bing and Yahoo! Search

July 7, 2011, 11:19 am
A few weeks ago we announced a preview of our local PC and mobile ad offerings for Bing and Yahoo! via adCenter. As of this week, radius targeting is live for search ads on PC and for mobile devices in all adCenter markets. Now, Bing and Yahoo! Search advertisers will be able to target ads to appear when consumers are searching around a specific...

Check out Cosmic Panda, A New Experimental Experience for Videos, Playlists, and Channels

July 7, 2011, 11:09 am
With nearly 8 years of video uploaded and 3 billion views logged every day on YouTube, it's clear you like to watch and share YouTube videos. While you're watching your favorite or new videos, we at the 'Tube are obsessing night and day over how those videos are presented. Our team is constantly experimenting, tweaking and playing with new ways to...

Why Zong and PayPal are the Perfect Match

July 7, 2011, 10:53 am
Hi everybody. Today we announced that eBay has agreed to acquire Zong for approximately $240 million. Zong is one of the leading providers of payments through mobile carrier billing, with connections with more than 250 mobile carriers in 45 countries. Upon closing of the transaction, Zong will eventually become part of PayPal. PayPal has 100...

What Dirty Dancing, social networking and connected devices can teach us about the future of video distribution

July 7, 2011, 10:53 am
In 1987 I watched the romantic film Dirty Dancing for the first time and for those curious minds out there, yes, I was one of the women who watched it more than once hoping that someday I too would meet my Patrick Swayze. Fast forward to 2011 and I am just one of millions of .

Apple's App Store Goes Over 15 Billion Downloads, Despite the Confusion

July 7, 2011, 10:53 am
Apparently, the confusing and misleading name of the Amazon AppStore for Android hasn't had much of an impact yet, because, according to Apple's press room, the Apple App Store has exceeded 15 billion application downloads.

Apple’s App Store Goes Over 15 Billion Downloads, Despite the Confusion

July 7, 2011, 10:31 am
Apparently, the confusing and misleading name of the Amazon AppStore for Android hasn’t had much of an impact yet, because, according to Apple’s press room, the Apple App Store has exceeded 15 billion application downloads. Considering the gist of Apple’s …

Facebook Blocks Google's Shot at Social

July 7, 2011, 10:22 am
In response to Google+, the Google social network that's currently in a limited beta, Facebook is taking some dramatic steps. Facebook has blocked tools that would allow for easy migration to Google+ and have hired a PR firm to discredit Google+. .

Bing Expands Webmaster Tools Features

July 7, 2011, 10:12 am
When it comes to navigating the realm of the web, there are many tools available and that fall naturally into the standard behaviors of the modern user. What can be a bit more tricky is actually constructing items on the web. Webmasters need to find tools that effectively communicate when their site has issues, when .

Double Standard Over Google+ Business Profiles Being Shutdown

July 7, 2011, 10:07 am
A number of companies, who thought they had a jump start, may be losing their current Google+ Profiles, as Google is not offering this until later in the year - though there will be a test group of some select non-user profiles, Christian Oestlien.

Google+ First Impressions

July 7, 2011, 10:07 am
Now that I've finally been allowed by the grace of God and Google to join their new social network, I thought I'd quickly run through my sub-24 hour membership impressions of Plus.

Content, Social & SEO Lead Customers to Great Experiences

July 7, 2011, 9:21 am
My friend Bob Knorpp has a good piece on AdAge this week:" Why Marketers Should Break Free of the Digital Content Trap " about the fallacy of content. He makes some good points about companies going through the motions of creating and promoting content on social channels with motivations of retweets, likes, shares and links over real engagement. I...

Facebook Takes Top Spot In Europe For Most Pages Viewed

July 7, 2011, 9:15 am
Comscore has released its May data showing the popularity of various European websites for the month of May 2011 in Europe which provides some interesting findings, including the fact that Facebook now beats Google sites in Europe for number of page views per visitor per month. You have to bear in mind that "Google sites" includes the figures for...

Macy's.com Demonstrate Ways to #Fail with Your Country Selector

July 7, 2011, 9:15 am
Although I love Macy's, I shop there and I enjoy watching their parade; a friend recently tipped me off on Macy's new global strategy for International SEO and I almost fell off my chair. It was one of those car wreck moments, where .

Twitter Direct Messages vs. Thank You For Your Comment Emails

July 7, 2011, 9:15 am
There's always a huge debate going on about the value vs. authenticity of automation in Internet marketing, but some strategies are considered ok when others are considered an absolute evil. But are they really that different? A few weeks ago, I asked fans on my fanpage (mostly bloggers) about automated messages, particularly Twitter direct...

Blog Posts to Read for July 7, 2011

July 7, 2011, 9:05 am
Below you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Is Your eBusiness Prepared For The Arrival Of .Brand Domains? This post discusses .brand domains and states that a fundamental...

Google Maps Keeps Experimenting in Labs

July 7, 2011, 9:00 am
With all the hubbub surrounding Google+ and all the other cool kid toys, Google keeps right on announcing cool additions to truly useful tools like Google Maps. The latest comes from the Maps Labs section for Android users (sorry iPhoners, this one's not for you just yet). While it seems simple we must remember that some of the best ideas are just...

Apple's Injunction Against Amazon Is Denied

July 7, 2011, 9:00 am
Amazon can keep using the phrase "App Store" in its Appstore for Android, which, according to Apple's recently-filed injunction, it would cause confusion for consumers. This means that, according to Apple,

What's your freelance writing manifesto?

July 7, 2011, 8:50 am
What's important to your freelance writing life? I was thinking about all the "rules" I live by as a freelance writer - most of them learned the hard way. I started surfing around, and I found this post by Carol Tice outlining her freelance writing manifesto. "Great idea," I thought. "I need to do that too." So, here you go - my 15-point freelance...

Apple’s Injunction Against Amazon Is Denied

July 7, 2011, 8:45 am
Amazon can keep using the phrase “App Store” in its Appstore for Android, which, according to Apple’s recently-filed injunction, it would cause confusion for consumers. This means that, according to Apple, people wouldn’t be able to tell the difference between …

Will Group Chat, Video Calls Help Facebook Counter Google+ Hangouts & Huddle?

July 7, 2011, 8:44 am
While it may have been "awesome" a week ago, Facebook's annoucement that it is now offering group chat and video calling may have lost some of its shine due to the launch of Google+. Mark Zuckerberg, who himself has a Google+ account, speaking a.

How to Dominate Your Industry like Drudge

July 7, 2011, 8:44 am
Did you see the recent headline? On any given day, The Drudge Report drives more traffic to major news sites than Facebook or Twitter . Think about that for a minute. One man with a 14-year-old, one-page, static html website sends more traffic to CNN, Yahoo, New York Times, LA Times, FOX News and USA Today websites than the nearly one billion...

Hulu Owners Committed To Selling

July 7, 2011, 8:44 am
It's no secret that Hulu owners are eager to sale the popular TV and movie streaming service. Sadly, they're main focus is getting the top dollar amount, not who will be purchasing the service.

Schemas, microformats, rich snippets, and SEO

July 7, 2011, 8:44 am
by Mike Moran When I was a kid, sometimes my father called me a dirty little schema. (He's from Brooklyn.) OK, OK, he didn't spell it that way. It wasn't long ago when "schema" was a word only used by database geeks. Microformats and rich snippets are even more obscure terms, but they are becoming increasingly important. If you don't know...

Macy’s.com Demonstrate Ways to #Fail with Your Country Selector

July 7, 2011, 8:40 am
Although I love Macy’s, I shop there and I enjoy watching their parade; a friend recently tipped me off on Macy’s new global strategy for International SEO and I almost fell off my chair. It was one of those car wreck moments, where ...

What The Top 7 Unsubscribe Comments Teach You About Your SEO Emails

July 7, 2011, 8:29 am
Your unsubscribe form's text box allows your (former) subscribers to explain why they are opting out from your email SEO newsletter. Rather than just ignoring them as sour grapes from hapless losers, these comments can shed considerable light on how your entire email campaign is being perceived by your audience.

Marissa Mayer Discusses Women and the Technologies Field

July 7, 2011, 8:19 am
Google actively recruits women, and while there's not a released figure on the percent of Google's population that's female, it's recognized that the company exceeds the Silicon Valley standard for female engineers. That standard, 15 to 17 percent by some estimates, show women as the definite minority in the field, but even those figures are .

Challenges Creating Compelling SEO Content in the Enterprise

July 7, 2011, 8:13 am
The firm I work with recently issued organic search rankings for the world's leading high-tech marketers using the patented Covario SEO Audit Score™ system. We took a look at how well Fortune 500 high-tech companies optimize their la.

Not Too Big to Fail: How Google Can Help the Little Guy

July 7, 2011, 8:13 am
With all the drama surrounding the "Panda" algorithm update , a lot of big sites were hit hard. Mainly, large content producers that had the resources to generate massive amounts of content - and quickly. In terms of obtaining often stellar organic rankings, this approach was effective for quite some time, despite the fact that the quality of...

Facebook, Google+ or Something Else? Whose Side Are You Taking?

July 7, 2011, 7:58 am
The past week has brought some significant change (or opportunity for change?) to the landscape of the social web. The biggest news being the initial trial balloon sent up for Google+ (with the supposed general rollout happening at the end of this month) and the announcement of the Mark Zuckerberg proclaimed 'super awesome' deepening of the...

Ways to Get Value From Your In House SEO

July 7, 2011, 7:01 am
Bringing in an in-house expert to handle your SEO is a great way to make sure your SEO campaign is both effective and strategically aligned with the rest of your marketing efforts. An in-house employee is going to know your business, your brand and your goals better than just about anyone. You get to work with them on a day-to-day basis, so they...

Dear Google, Your Software Notifications Look Like Phishing Emails

July 7, 2011, 6:51 am
The very latest version of WordPress requires MySQL 5+ which is something Marketing Pilgrim was not running. No problemo, we simply contacted our host RackSpace and they scheduled the upgrade last night. In the meantime, we received notification that our site was not using the latest version of WordPress, from Google nonetheless. At first my...

WebmasterWorld Weekly Round-Up

July 7, 2011, 4:20 am
Hot topics and discussions you may have missed in the last few days. (-Subscription required)

New AdSense Report Shows The Platform Visitors Are Using

July 7, 2011, 3:57 am
You'll be able to see a breakdown of your earnings based on where your traffic is coming from, which you can use to then optimize your site and give users a better experience.With this feature, youll be able to see your performance data broken out into these categories:- Desktop - all traffic coming from desktop users- High-end mobile devices -...

Getting Started With The Free Linkscape API

July 7, 2011, 2:25 am
When they released Open Site Explorer, SEOmoz gave SEOs a powerful, free tool upon which many now rely.  But did you know that all SEOmoz members have access to the just-as-free and perhaps powerfuller Linkscape API?  This API uses the same data set as OSE, but you can use it to make large numbers of queries which might be cumbersome with...

3 Ways to Use Google's New Search by Image for Link Building

July 7, 2011, 1:21 am
Posted by Jason Stinnett @ Internet Exposure This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. As you may have heard, Google recently launched a new feature called Search...

4 Ways to Get the Most Value From Your In-House SEO

July 7, 2011, 1:11 am
Bringing in an in-house expert to handle your SEO is a great way to make sure your SEO campaign is both effective and strategically aligned with the rest of your marketing efforts. An in-house employee is going to know your business, your brand and your goals better than just about anyone. You get to work with them on a day-to-day basis, so they...

Google to Re-Brand Picasa and Blogger

July 6, 2011, 7:47 pm
According to insider sources, Google is planning to re-brand two major properties. Picasa will be re-branded as Google Photos while Blogger will become Google Blogs. The changes are set to take place over the next four to six weeks. The Details of the Re-Branding As reported by Mashable , several Google properties will be renamed in the next four...

What's In Your SEO Toolbox?

July 6, 2011, 7:11 pm
The SEO tool space is a pretty crowded one (and growing one!). Tools are helpful, there is no doubt about that. However, tools are generally only as good as the person using them. We'd love to know what tools you use and why, so please let us know in the comments after the post :) I am not "house" handy by any means, I can barely hang a picture...

First Reviews for Last "Harry Potter" Film

July 6, 2011, 7:11 pm
by Claudine Zap The wait is over: The first reviews are in for the final movie of the much beloved "Harry Potter" series based on the J.K. Rowling novels. The last installment, " Harry Potter and the Deathly Hollows - Part 2 ," directed by David Yates , opens next week. The second and final installment depicts the battle between good and evil in...

Launch: Radius Targeting for Bing and Yahoo! Search

July 6, 2011, 6:56 pm
A few weeks ago we announced a preview of our local PC and mobile ad offerings for Bing and Yahoo! via adCenter. As of this week, radius targeting is live for search ads on PC and for mobile devices in all adCenter markets. Now, Bing and Yahoo! Search advertisers will be able to target ads to appear when consumers are searching around a specific...

Google Realtime Shuts Down as Twitter Deal Expires

July 6, 2011, 6:30 pm
Google Realtime, the specialized search that lets users see social updates and other at-the-moment data from the web, has been shut down for the time being. The reason is apparent: Twitter, the primary contributor to Realtime, has reached the end date for its deal with Google. It's apparent that the companies have decided not to re-up this deal,...

Georgian Teen's iPad Typing Skills Earn Him Guinness Record

July 6, 2011, 4:37 pm
The joke is that there is now a Guinness World Record for everything. If you can do it, they can give you a certificate. And after hearing about this new record, I think that the joke might have some validity.

Google's Mayer on Attracting Women to Tech

July 6, 2011, 4:37 pm
Marissa Mayer is, without a doubt, one of the most influential women who has earned the "techie" title. As a proud geek, Mayer has spent the last twelve years at Google, with her most recent role as Google's VP of Local allowing her to push the envelope for location-based smartphone apps and technology. Mayer isn't just about innovating inside of...

Georgian Teen’s iPad Typing Skills Earn Him Guinness Record

July 6, 2011, 4:28 pm
The joke is that there is now a Guinness World Record for everything. If you can do it, they can give you a certificate. And after hearing about this new record, I think that the joke might have some validity. …

Does Viral Marketing Include TV Show Editing?

July 6, 2011, 4:22 pm
As the explosion of social networking completes itself " hey, Mark Zuckerberg agrees " viral marketing is a very real aspect of today's world. The best examples of successful viral marketing attempts normally comes from movies,

Spotify U.S. Launch Coming Soon

July 6, 2011, 3:51 pm
Ready your headphones, kids. Spotify, the European music-streaming service, has officially announced it's U.S. launch. No, not specifically, but we do know that it is "coming soon." Go to the spotify.

Bing Webmaster Tools Adds Sitemap File Types & Expanded Navigation

July 6, 2011, 3:51 pm
Bing has made great efforts in recent months to improve their webmaster tools. The most prominent feature updates happened when the company removed the need for Silverlight and streamlined their entire interface. However, Bing Webmaster Tools is continuing on its path of improvement. A recent set of feature updates adds sitemap file type options,...

Atlas Blog test post 201107061336

July 6, 2011, 3:46 pm
Bing Shopping Data Feed Optimization Instructions: 1. Optimize your MerchantCategory column . This column is the most important to properly categorize your items. A merchant selling paperweights with the MerchantCategory set to Office Products will be categorized far less effectively than a merchant with the categorization Office Products > Desk...

Mobile App Users Are Willing to Pay to Play

July 6, 2011, 3:36 pm
Apparently girls aren't the only ones who just want to have fun. According to a new report by Nielsen, games are not only the most popular category of apps, but 93% of downloaders are willing to pay for the privilege. As you can see, entertainment of all kinds came in on top, with news at the low end of this scale. Still, 76% represents a nice...

When Diggs Go Astray and Promotion Dates

July 6, 2011, 3:31 pm
When Matt Williams joined Digg as our CEO, one of the first things he did was spend time getting to know the Digg community and how Digg works. One of the second things he did was Digg History of the Thong [Infographic] . One of these two things was not entirely on purpose.

The Switch: Unexpected Moves of Famous Offspring

July 6, 2011, 3:15 pm
by Claudine Zap Call it "the Hollywood/politics switch": Offspring of the rich and famous who move away from the proven path of their parents' career (see above) for an unexpected choice of their own. This shuffle between the two fields made news for two up-and-comers. Mr. Lowe goes to Washington . Rob Lowe 's role on " The West Wing " may have...

HOW TO: Get Skype-Powered Facebook Video Calling Today

July 6, 2011, 2:50 pm
The announcement has concluded, and we now know what all the hub-bub was about: Skype-powered Facebook video calling. How often do you see yourself using Facebook video calling? Let us know.

Google PlusOne Button Javascript Conflict

July 6, 2011, 2:44 pm
The following is a quick heads up to any designers out there who may, like me, wish to protect what little hair they have left from being pulled out. It turns out the Google +1 (aka "PlusOne") button conflicts with the Javascript onMouseMove(event). This is not my cup of tea but I know our in-house programmer has a headache from this and there is...

Google+ Killer App is User Engagement

July 6, 2011, 2:34 pm
What is Google+ killer application? Is it Circles, the friending mechanism that lets users bucket their contacts in gradual, careful curation rather than Facebook's firehose contact intake? Is it Sparks? My guess is not. I've been on + for a week and haven't had much reason to go back there. What about Hangouts, the group video chat app? Jenna...

Google Maps 5.7 Updates Search Suggestions and Transit Directions

July 6, 2011, 2:34 pm
Google Maps has become an important part of how many people - especially in generation Y - interact with the world around them. From finding nearby businesses to rating locations on the go to getting turn-by-turn GPS navigation from their smartphone, Maps has established itself as a powerful tool at home and on the go. The Google Maps 5.7 update...

NFL Players, Hollywood Vets Star in Awesome Parody, Field of Dreams 2: NFL Lockout

July 6, 2011, 2:21 pm
Today I present to you the next huge viral video, a star-studded fake trailer for the upcoming film Field of Dreams 2: NFL Lockout. “If you build it, they will come” says the mysterious voice to Iowa farmer Taylor Lautner. …

Facebook and Skype: How Awesome?

July 6, 2011, 1:58 pm
Facebook has taken another giant step toward making sure you never have to leave the website. It's a new chat system that is backed by Skype and it's "awesome." Actually, " awesome " is Mark Zuckerberg's word for it, I'd go with "interesting." Zuckerberg and CEO of Skype, Tony Bates took the stage today to make the announcement via live stream and...

Discussion: Should SEOs Provide Ranking Reports To Clients?

July 6, 2011, 1:46 pm
Businesses of all sizes love to see their websites ranking high on Google and Bing. For years, SEO consultants have been providing ranking reports to clients to show the success of the SEO work. But some SEOs have stopped providing ranking reports, saying it's not a true measure of success. In our "Discussion of the Week," we want to know what...

Facebook Launches Video Calling, Group Chat: Twitter Sounds Off

July 6, 2011, 1:43 pm
We now know what Zuckerberg was talking about when he announced his "awesome" new thing last week. And no, much to the chagrin of millions, Facebook is not launching the dislike button.

Increase Your Free Traffic: Bing Shopping Data Feed Optimization Instructions

July 6, 2011, 1:38 pm
Todays post comes courtesy of Andrew Davis (aka CPC_Andrew ), Marketing Director at CPC Strategy and a long-time contributor in the Bing Shopping forum take it away, Andrew! - Tina If youre not already familiar with it, Bing Shopping is where online retailers can advertise their products for free. To be included in the program, Bing Shopping...

Zuckerberg On Facebook's Awesome New Things

July 6, 2011, 1:27 pm
Facebook is currently holding a live announcement discussing the launch of three new Facebook integrations today, group chat, video calling (powered by Skype) and a new design for Facebook chat. During the product introduction portion,

Zuckerberg On Facebook’s Awesome New Things

July 6, 2011, 1:20 pm
Facebook is currently holding a live announcement discussing the launch of three new Facebook integrations today, group chat, video calling (powered by Skype) and a new design for Facebook chat. During the product introduction portion, Facebook founder Mark Zuckerberg took …

Liveblog: Skype-Powered Facebook Video Chat Announcement

July 6, 2011, 12:41 pm
Late last week reports began to circulate that Facebook would be engaging in a more in-depth partnership with Skype to offer in-browser video chat. Well the speculation is now over,

Facebook Expected to Announce Video Chat With Skype

July 6, 2011, 12:41 pm
Watch today's announcement live on SEW, right now. We'll be live blogging from the comments. Join us in the discussion! Mashable have reported that Facebook is expected to announce Live Video Chat. Watch live streaming video from facebook.

EFF Issues Tips On Protecting Devices From Police Searches

July 6, 2011, 12:10 pm
Are you hiding some incriminating evidence on your phone, and you don't want the police, who happened to pull you over in a random traffic stop, to search it?

12 Flavors of Content To Attract Your Audience

July 6, 2011, 12:08 pm
Here are 12 NEW content flavors to help you attract your audience. How can you work them into what you’re already doing?

My Google Panda Damage Report

July 6, 2011, 12:00 pm
It wasn’t too long ago that the Google Panda algorithmic update was announced (I blogged about Panda recently), and it is probably the biggest topic in the SEO industry right now. Mostly because a lot of people got mortally wounded by it. This is how it affected me, as far as I can see.

The Number One Least Asked Question in Social Media...Why?

July 6, 2011, 11:05 am
Brian Solis does it again, offering up some  great insight on the consumer's perspective and why that's the most important thing to consider when crafting a corporate social media strategy.

PlayStation Network Testing Major Redesign?

July 6, 2011, 10:48 am
Sony has to be thrilled about the reasons that its PlayStation is in the news as of late. In the past few days the gaming community has been focusing on the future of the console,

How to Sell Like Steve Jobs

July 6, 2011, 10:32 am
It's a simple formula. To convert readers into buyers of your product, you must provide them with: Jaw-droppingly relevant benefits Reasons they can give to their spouse If you can provide your prospects with the reasons that they want/need/expect to own your particular product, it can go a long way toward helping in that crucial " and inevitable...

iPhone Users Love Their Video Games

July 6, 2011, 10:21 am
While the idea that mobile device users love downloading video games applications for their phones/tablets is not surprising, the fact that Apple now offers a legitimate gaming platform is. Almost since the platform gained recognition, the drawback of Apple computers …

Nick Stamoulis to Train at SEO and Social Media Success Seminar

July 6, 2011, 10:07 am
Nick Stamoulis, President and Founder of Brick Marketing, will be speaking at the SEO and Social Media Success Online Seminar, presented by PPC Summit and the Internet Marketing Institute. He will join eight other SEO and social media experts to share his knowledge of SEO and provide techniques to monetize SEO and social media efforts. The seminar...

Content Components to Optimize for SEO - Video Lesson

July 6, 2011, 10:07 am
Content needs to be optimized to help it rank well in the search engines. However, there is a very defined line between spamming and optimizing. While it is important to include appropriate keywords, stuffing those keywords not only detracts from the overall user-experience, it is also considered black hat and can result in a penalty. Components...

iPhone 5 Rumored Thinner, Lighter

July 6, 2011, 9:46 am
Keeping up with Apple products rumors is a full-time job, but we do our best around here to keep loyal iOS fanatics apprised of the latest.

How To Get More SEO and AdWords Clients in 2011

July 6, 2011, 9:46 am
How do you get more clients? I went freelance just about a year ago (for the second time in my career), and though it's been sometimes more exciting than I'd like, it's been a great ride and pretty successful. I'm celebrating a year of independence today on Independence Day! So I thought I'd share with you what's worked to get me clients and a few...

WATCH: Facebook's "Awesome" Announcement LIVE

July 6, 2011, 9:31 am
Today Facebook will make an "awesome" announcement at 10 a.m. PST (1 p.m. EST). It's rumored to be a more in depth partnership with Skype, which will integrate video chat directly into Facebook.

WATCH: Facebook’s “Awesome” Announcement LIVE

July 6, 2011, 9:17 am
Today Facebook will make an “awesome” announcement at 10 a.m. PST (1 p.m. EST). It’s rumored to be a more in depth partnership with Skype, which will integrate video chat directly into Facebook. We first heard rumblings of a Skype-powered …

The Social Media Cut-ups

July 6, 2011, 9:15 am
"I am sure there is a support group for your type of porn and penises 'sense of humor'' There is usually not a lot of "kindness and love" in that industry."' A Portland Web Designer who didn't appreciate that my "professional" social media profile also contained "low-brow" humor. Humor has always been part of my persona . So, when I took my...

Google's ITA-based Flight Search Could Launch Soon

July 6, 2011, 9:00 am
TechCrunch has reported that Google may soon be providing more detailed flight search results, including maps, prices and results based on searchers' IP addresses as the starting point for destinations. This information will include links to airli.

Google Will Delete Private Google+ Profiles on July 31st

July 6, 2011, 8:44 am
If you currently have a private profile on Facebook and was hoping to have the same on Google+, you can' until July 31, 2011 that is.

Casey Anthony Verdict Leads To Social Media Mishap For Entenmann's

July 6, 2011, 8:44 am
Perhaps social media marketing is a harder beast than it gets credit for, because there has to be an explanation for all the abject failures " both professional and personal " that seemingly occur on a daily basis.

5 Reasons To Enter the Best Business Shorts Photo Contest

July 6, 2011, 8:44 am
Today, Raven Internet Marketing Tools launches its Shorts Off Best Business Shorts online photo contest . Unlike contests where you have to RT or Like something to enter, we're asking for nothing except that you wear your best business shorts, take or get someone to take a photo of you in them and submit that photo. Why? 1. Because if you can wear...

Casey Anthony Verdict Leads To Social Media Mishap For Entenmann’s

July 6, 2011, 8:34 am
Perhaps social media marketing is a harder beast than it gets credit for, because there has to be an explanation for all the abject failures — both professional and personal — that seemingly occur on a daily basis. Whether it’s …

SEO content marketing roundup, week ending July 6th

July 6, 2011, 8:34 am
You've surely noticed: Google's most recent attempt at carving out a social platform, Google Plus, has everyone abuzz with speculation, opinions, and analyses. As highlighted in this week's latest and greatest Web writing news, social media grows ever more influential, and is now undeniably an integral part of search and SEO. Embracing this union...

Study Looks at Searcher Verbosity, Ask "Wins"

July 6, 2011, 8:34 am
Different search engines appeal to different demographics, and the search sites themselves are often tied to a set of habits. A new study looked at how verbose searchers were on the different search sites, and Ask.com showed as having the most wor...

Foursquare Announces New Notifications, Looks "Beyond The Check-In"

July 6, 2011, 8:29 am
Location-based check-in app Foursquare is announcing a brand new notification system that looks to encourage interaction with all facets of the service, not simply the checking-in part.

What The Ants Taught Me About Successful Internet Marketing

July 6, 2011, 8:29 am
Have you ever wondered why ants are still around despite the constant cleaning efforts of homeowners everywhere to eliminate them from their residences? Hardworking, organized, obedient and tenacious, ants are among the world's most successful creatures in terms of preserving their colony's survival and growth. Every time you see an ant walking or...

Foursquare Announces New Notifications, Looks “Beyond The Check-In”

July 6, 2011, 8:17 am
Location-based check-in app Foursquare is announcing a brand new notification system that looks to encourage interaction with all facets of the service, not simply the checking-in part. They have just announced a new “notification tray” that will organize all your …

Twitter Hits 200 Million Daily Tweets

July 6, 2011, 7:58 am
Twitter's growth continues, and in the first half of 2011 the company hit a new benchmark - 200 million daily tweets. Twitter is also becoming a more prominent means of communicating about important topics to friends around the world. The .

Facebook Launches Group Chat, A New Chat Design and Video Calling

July 6, 2011, 7:42 am
At a conference in Facebook's HQ in Palo Alto Mark Zuckerberg talked about the "something awesome" launch today.He talked about Group Chat and a new chat design, along with Video Calling in a hook-up with Skype.Group Chat and a simplified chat design is rolling out today, along with video calling.

Google, Microsoft, AOL In Patent Lawsuit Over Street-Level Views

July 6, 2011, 6:52 am
Google, Microsoft, and AOL have found themselves the target of a lawsuit over a Louisiana company's patent on street-level views in online maps.In plain English, it appears Transcenic holds the patent on taking panoramic images and navigating them, Google Street View-style. The company is seeking both damages and a court order for Google, et al,...

Next Six Weeks Hold Big Changes for Google As We Know It

July 6, 2011, 6:51 am
When the announcement was made at the start of this year that Larry Page was moving to the helm of Google many wondered just what that might mean for the search giant. Now we are halfway through the year (with the official date of Page's tenure beginning just at the start of April and things are changing rapidly.

How to Optimize an Ecommerce Site

July 6, 2011, 6:41 am
An ecommerce site could have thousands upon thousands of pages of products. Just look at the online shopping giant Amazon; they probably have millions of product pages. Ecommerce sites that only sell one kind of product (cameras, shoes, furniture, etc) might have fewer pages overall, but by no means is it a small amount. On-site optimization is...

comScore Releases Overview of European Internet Usage for May 2011

July 6, 2011, 6:41 am
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of Internet usage in Europe, showing 366.9 million unique visitors went online in May 2011 for an average of 24.2 hours per person. This study draws its data from comScore's research panel, which measures Internet usage in 49 European markets...

Twitter Adding Wall Feature in Future

July 6, 2011, 6:09 am
Twitter is recognizing that in order to grow it simply needs to be a bit easier to use for people who don’t live and breath this stuff every day. It must be hard for these guys to admit it because it seems to take them an awful long time to make what appear to be simple changes. The latest comes in the form of an experiment for a small...

Microsoft Advertising celebrates a decade with the Cannes Lions by launching new initiatives

July 6, 2011, 4:27 am
Week-long festival aimed at ending 'Digi-Keratitis'. Singapore/Hong Kong, June 29, 2010 - It was exactly 10 years ago that Microsoft Advertising first sponsored the Cannes Lions International Festival of Creativity. Since then, Microsoft Advertising has continued its commitment to the festival and to moving the needle in the digital advertising...

Experiments on Google+ and Twitter Influencing Search Rankings

July 6, 2011, 2:08 am
Posted by Cyrus Shepard The mystery began on April 3rd when Google Realtime Search went dark. The next day we learned the underlying cause to be Google loosing access to its special Twitter data feed. The source of the disagreement is unclear, but the effects have been immediate. Realtime Search disapeered - all of it , not just the part that...

Why Marketers Must Care About Site Speed

July 6, 2011, 1:21 am
The speed of a website may be one of the most overlooked factors which could drive additional leads, revenues and search engine rankings for your organization. The exponential increase in the Internet as a lead and revenue source in the last few.

Have you taken the ZEN Senses?

July 6, 2011, 1:16 am
As you may be aware, Microsoft Advertising recently launched the Digital Zenses Championship.   Designed to enlighten marketers on the nuances of digital marketing and to recognise the direction it is taking, the Digital Zenses Championship is a great way for marketers to test their digital knowledge against their peers. Are you the Digital...

How to Optimize an E-Commerce Site

July 6, 2011, 1:11 am
An e-commerce site could have thousands upon thousands of pages of products. Just look at the online shopping giant Amazon; they probably have millions of product pages. E-commerce sites that only sell one kind of product (cameras, shoes, furniture, etc) might have fewer pages overall, but by no means is it a small amount. On-site optimization is...

Video: Romi Mahajan on Marketing in India

July 5, 2011, 10:37 pm
Romi Mahajan, Microsofts World-wide Director of Digital Marketing and Research, spoke to us recently about the complex set of challenges marketers face in India, and intelligent ways these are being met. View the video here.

adCenter Blog Post

July 5, 2011, 9:20 pm
Bing Shopping Data Feed Optimization Instructions: Optimize your MerchantCategory column . This column is the most important to properly categorize your items. A merchant selling paperweights with the MerchantCategory set to Office Products will be categorized far less effectively than a merchant with the categorization Office Products > Desk...

Is a Talent Show What Justin Timberlake Has in Mind for Myspace?

July 5, 2011, 4:37 pm
It's pretty clear that Justin Timberlake knows that a massive revamp is the way that he is going to revive Myspace, if it can be revived.

Google Meets Rube Goldberg for Addicting Viral Game

July 5, 2011, 4:37 pm
Recently Google unveiled a viral game, Nexus Contraptions, that spreads the word about the upcoming release of the new Nexus S mobile phone.

Is Google + a Good Ole Boys Club?

July 5, 2011, 4:22 pm
While we at WebProNews patiently await our Google + invitations, a little factoid popped up that may cause some of the single men out there to rethink their social media priorities. To quote Reddit, Google + is, apparently,

Adwords Management – Why Bounce Rate Can Save You Money

July 5, 2011, 3:55 pm
A hugely important stat that is often ignored by Adwords management agencies is bounce rate. It makes or breaks new campaigns and can save you big...

Obama's Twitter Town Hall Kicks Off Tomorrow

July 5, 2011, 3:51 pm
Last week, The White House announced that President Obama would be participating in his first "Twitter Town Hall" meeting, allowing the world to ask questions directly to the Commander-In-Chief. That event kicks off at 2 p.m. EDT tomorrow,

Obama’s Twitter Town Hall Kicks Off Tomorrow

July 5, 2011, 3:35 pm
Last week, The White House announced that President Obama would be participating in his first “Twitter Town Hall” meeting, allowing the world to ask questions directly to the Commander-In-Chief. That event kicks off at 2 p.m. EDT tomorrow, so you …

LinkedIn #1 Social Network, Says Report

July 5, 2011, 3:14 pm
A recent study from marketing agency Performics revealed that 59 percent of social networkers found LinkedIn to be their most important social network. The survey was conducted by ROI Research and looked at nearly 3,000 people that actively use social networks.

Bing and Baidu Team Up for English Search Results

July 5, 2011, 3:05 pm
Baidu has announced an agreement with Microsoft for powering searches on the top Chinese search engine. This could be a leg up for Microsoft in a market from which Google has chosen to pull out. Not much is known regarding the extent of the agre.

Webmaster Tools updates: expanded sitemap files types, new language coverage and more

July 5, 2011, 2:55 pm
While Bing Webmaster Tool users have been enjoying the latest features such as crawl control and user management announced in early June at SMX Advanced as part of the Honey Badger update , behind the scenes we've been working on the next round of improvements for the tools.

Nancy Grace Wins After Casey Anthony Verdict

July 5, 2011, 2:49 pm
While Casey Anthony may or may not be celebrating the not guilty verdict, perhaps the biggest winner of the Anthony verdict fallout is Nancy Grace " at least in social media since. Sure,

#Mozcation in the Salt Lake City

July 5, 2011, 2:49 pm
SEOmoz just completed their first of four cities they will visit and speak at for #mozcation. Those who spoke in the Salt Lake City visit were @randfish, @chrisbennett and @vinceblackham. Repurpose Success Starting off we heard from Chris Bennett focusing on SEO strategies that work. As we have heard from him in past conferences he emphasized...

You Can’t Buy More Conversions

July 5, 2011, 2:46 pm
Arguing that "overmanagement" of PPC accounts can hurt your ROI.

Casey Anthony Not Guilty, Twitter Erupts

July 5, 2011, 2:34 pm
After a trial that lasted weeks and became a media sensation, it took a jury only 10 hours to find Casey Anthony not guilty of killing her 2-year-old daughter Caylee.

RUMOR: Google Rebranding Blogger and Picasa

July 5, 2011, 2:34 pm
In an effort to unify its brand, Google plans to rebrand some of their non-Google names, for the public launch of Google+. Two of the biggest properties reportedly getting a new name are Picasa and Blogger.

comScore Reports May 2011 U.S. Mobile Subscriber Market Share

July 5, 2011, 2:24 pm
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending May 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset...

Casey Anthony: Not Guilty of Murder, Manslaughter

July 5, 2011, 1:27 pm
By now, you probably know the story of Casey Anthony, who was amazingly found NOT GUILTY of capital murder of her 2-year old daughter, Caylee. It's a sad,

The Invisible Hulu Bidding War

July 5, 2011, 1:17 pm
Buying Hulu? Projected at two to three billion dollars. Having the most powerful ad delivery platform on the web under your control? Priceless. Or very near thereunto, anyway. Hulu generates half a billion in revenue each year and is a respected name in the entertainment world, with a staff that knows how to work the .

YeeHaw! Bing Makes Searching Easier with Lasso

July 5, 2011, 12:41 pm
The joy of reading digitally is that you can easily drill down deeper into any idea simply by cutting, pasting and searching as you go. Reading a review of a summer movie might have you searching for other films by the same director. An article about the health benefits of blueberries could trigger a search for recipes or even a local grower so...

Fireworks Disposal Video Is Awesome, Controversial

July 5, 2011, 12:25 pm
Did you know that the New York Police Department has their own YouTube channel? Well, they do, and they recently used it to post a video that has caused quite the interweb controversy.

Online Ad Spending Predicted to Top 50 Billion in Five Years

July 5, 2011, 12:10 pm
Are you spending more money on online advertising? If so, you're not alone. According to new numbers from eMarketer, almost every category of online advertising is growing and will continue to do so into 2015. At that time, they expect the market to hit 49.50 billion. Search still claims the top spot for dollars spent, but video is the fastest...

iPads Replacing Pilot Flight Bags?

July 5, 2011, 11:54 am
Is there a more natural partnership than mobile technology and traveling? Look around the next time you're in an airport, or other public transportation hub and you'll see more people with mobile devices than you can shake a stick at.

Google Sued for Displaying Libelous Search Results

July 5, 2011, 11:44 am
A lawsuit has been filed by the filmmaker Arindam Chaudhuri, notable in New Dehli for his contributions to both the movie and business scene. In his suit he names several groups who display defamatory content, including Google. Google, seen by many as a content aggregation site, isn't immune to the lawsuit, but there's a strong debate .

Bing Updates iPad App With Cool "Circle & Search" Touch UI

July 5, 2011, 11:39 am
It's been less than three months since Bing released its first iPad app. From day one, Bing has aimed to change the game of how people search on touchscreen devices. Today, Bing announced an update to it's popular Bing for iPad app. While the ver.

Bing Updates iPad App With Cool Touch Search UI

July 5, 2011, 11:23 am
It's been less than three months since Bing released its first iPad app. From day one, Bing has aimed to change the game of how people search on touchscreen devices. Today, Bing announced an update to it's popular Bing for iPad app. While the ver.

Bing for iPad Update: Searching Without a Search Box

July 5, 2011, 11:18 am
In April we released Bing for iPad and needless to say, we were humbled by the positive response we received. In the first three months, we had more than 5,000 ratings in the App Store and an average score of 4.7 stars (out of five stars). But what we really liked was all the great feedback on areas to improve and features to add.

Dominique Strauss-Kahn Charges to be Dismissed, Twitter Asks the Tough Questions

July 5, 2011, 11:08 am
It appears that the case against former IMF head Dominique Strauss-Kahn might be coming to an end. According to the NY Post, prosecutors in the case will drop all charges within the next two weeks,

iOS App Coming for Google+?

July 5, 2011, 11:08 am
For those of you wondering where the iOS app is for Google+ is, you may finally have an answer, albeit a vague one. It appears as though the Google+ iOS app has been submitted to the App Store,

Creative Tips For Link Building On A Shoestring Budget

July 5, 2011, 11:04 am
Julie Joyce shares some great tips on how to build links for sites that have even the smallest of budgets.

Optimizing Your Online PR Strategy for Search & Social, Part 4b: Crafting the Story p2

July 5, 2011, 10:48 am
by Stoney deGeyter Crafting the Story, Part 2 In the last post, we started crafting our story by looking at some basic writing and optimization necessities. As we finish up this section, we'll look more at the content itself and how you can improve it for a better searcher and reader experience. Keyword Integration I talked a bit about...

5 Great Reasons to Start Your Facebook Page Right Now

July 5, 2011, 10:37 am
With all the chatter over the weekend about the debut of Google Plus , you'd think this article would be about the newest and shiniest social network from the search giant. But for now, we'll let the tech types and early adopters play with Google Plus and go ahead and make sure your business is being seen where the people are. We're talking 700...

5 Often-Overlooked Local SEO Tips

July 5, 2011, 10:27 am
In November of 2010, Google integrated local businesses into the search results for many queries. Below is an example of an integrated search results page for "limousine service" in Los Angeles. You immediately notice that there are different types of information on this page. Maps, reviews, sponsored ads, a local 7-pack (A, B, C, D, .

Skype 5.2 Now Available for the Mac

July 5, 2011, 10:18 am
Shortly after releasing Skype 5.5 for Windows, with Facebook integration, the company has just released an updated version of their voice and video calling software for Mac, Skype 5.2. (The 5.1 beta version was released in late 2010,

Mark Zuckerberg: Google+ King

July 5, 2011, 10:18 am
Last week, reports emerged that Facebook CEO and sustainability enthusiast Mark Zuckerberg had decided to scope the competition and join Google+. This, of course, prompted everyone to speculate as to the validity of said account.

Facebook Blocks Google + Friend Exporter Extension

July 5, 2011, 10:18 am
Is this where the battle lines between Facebook and Google + are being drawn at?

Google Loses Twitter Stream, Wins the Search Game (Opinion)

July 5, 2011, 10:00 am
Google disabled their Realtime search over the weekend because their contract with Twitter, dating back to 2009, has expired. Based off of a preliminary study yesterday by The Wizard of Moz, Google can no longer see and index based off of tweets. Some may argue that this is a bad thing, that the freshness index is going to suffer, and that...

Google Social Search; the Lost Update

July 5, 2011, 9:39 am
Can you imagine there being a change at Google that pre-dates Panda, (and subsequent incarnations) the +1 button, the attribution algo updates and few if any in the SEO world had noticed? I mean, it makes one helluva trivia question don't it? Not as much fun as; What does Archie comics have to do with the early history of search . But it's...

Official Google statement: don't obsess about PageRank

July 5, 2011, 9:36 am
Many webmasters still care about the PageRank that is displayed in Google's toolbar. It's not wise to focus on that metric. Some days ago, Google published another official statement that made it clear that you should focus on other things than PageRank.

Structuring an SEO Project: Moving Away from the Retainer Model

July 5, 2011, 9:24 am
Writing for State of Search, Sam Crocker tells us why, as SEOs, we should move away from the retainer model and grow up.

Watch Out! Google's Chrome Creeping Upward In Browser Share

July 5, 2011, 9:20 am
If I didn't know better I might say that Google is beginning to turn the massive search only ship around quite a bit in the recent past. Of course, it would be in their best interest to have a few more areas of success to keep the regulatory spotlight shining less brightly on their search dominance. The latest information comes from NetMarketShare...

What's New in SEO for July 5, 2011

July 5, 2011, 9:10 am
We have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Introducing the Google+ project: Real-life sharing, rethought for the web Google aims to fix the awkward and broken ways of online sharing with its new project, Google+....

Watch Out! Google’s Chrome Creeping Upward In Browser Share

July 5, 2011, 9:07 am
If I didn’t know better I might say that Google is beginning to turn the massive search only ship around quite a bit in the recent past. Of course, it would be in their best interest to have a few more areas of success to keep the regulatory spotlight shining less brightly on their search dominance. The latest information comes from...

Paid Search is Customer Service, Not Advertising

July 5, 2011, 8:50 am
by Mike Fleming What I'm about to tell you will totally revolutionize your PPC campaigns and make you A LOT more money.  It's simple, but not well known and not widely practiced.  Most of your competition isn't doing it.  This is why you should be.  Really, I should not be telling you this.  I should really keep...

Get Your Facebook Friends Into Google+

July 5, 2011, 8:49 am
Mark Zuckerberg may be the most popular guy on Google+ currently but I suspect he doesn't like the idea of people migrating their Facebook friends over to the Google product en masse. Of course, that doesn't stop folks from trying. The guys over at ZDNet are really trying to help. Last week Andrew Mager posted one way to get the whole shooting...

Google Suspends Realtime Search As Twitter Agreement Runs Out

July 5, 2011, 8:49 am
Did the expired agreement between Twitter and Google cause Google Realtime to shut down? It appears that's the case, as a quick glance at Google Realtime reveals, well, nothing besides Google's nifty 404 page.

Google+ Review - Can It Beat Facebook?

July 5, 2011, 8:49 am
A good friend of mine who was one of the first people on Google+ shared a photo of his wife with me yesterday. As he shared it through Google+ I was automatically sent an invite so that I could join up and see the photo. This has proved to be a great opportunity to learn a little bit about Google+ before it is released to the general public. On...

Google Webmaster Notifications For Bad Links Pointing At Your Site

July 5, 2011, 8:39 am
So Google finally admits that it owes victims of negative SEO, er... link 'spamming' webmasters, a hint at least.

Fox News' Twitter Account Hacked, Reports Obama Assassination

July 5, 2011, 8:34 am
Early Monday morning the followers of Fox News' political Twitter Account, @foxnewspolitics, were hit with a series of jarring tweets that reported the assassination of President Barack Obama. That particular Twitter account has over 38,000 followers.

How Inventory Feeds are Changing Paid Search Advertising

July 5, 2011, 8:34 am
Earlier this year, I laid out a vision for the future of paid search advertising on Google in "The Dawn of Paid Search Without Keywords." The essential point in the article was that advertisers won't rely on keyword/bid/match typ.

Fox News’ Twitter Account Hacked, Reports Obama Assassination

July 5, 2011, 8:24 am
Early Monday morning the followers of Fox News’ political Twitter Account, @foxnewspolitics, were hit with a series of jarring tweets that reported the assassination of President Barack Obama. That particular Twitter account has over 38,000 followers. At around midnight some …

The Challenges & Benefits Of Attributing Incremental Value

July 5, 2011, 8:17 am
Using sports examples to talk about different PPC attribution models.

Top 15 Free Things Every E-Commerce Website Should Do After Launching

July 5, 2011, 8:03 am
Here is a list of the top 15 things every e-commerce owner/marketer should do after launching their new site. I am not including anything like keyword research, competitive analysis, on-site SEO, creating unique/keyword rich content, or anything else that is generally done before a site is launched. With that being said, here are the top 15' 1....

Google's Product Graveyard [Infographic]

July 5, 2011, 7:47 am
This is by no means a prediction about Google+. In fact, if the initial reviews (which are mixed but with some heavy hitters buying in pretty big) then maybe, just maybe, this list won't include the latest social effort from the search giant. For now though, it is interesting to see just how much experimentation the Goog has done and they haven't...

Google’s Product Graveyard [Infographic]

July 5, 2011, 7:40 am
This is by no means a prediction about Google+. In fact, if the initial reviews (which are mixed but with some heavy hitters buying in pretty big) then maybe, just maybe, this list won’t include the latest social effort from the search giant. For now though, it is interesting to see just how much experimentation the Goog has done and they...

Free SEO Webinar: Small Business SEO

July 5, 2011, 7:32 am
The Promodo company, which offers search engine marketing services (SEO, SEM, PPC) for 7 years at Russian and world market, is providing a free webinar entitled "Small business SEO". The webinar will be held at 10 a.m. CDP on Thursday, July. 28, 2011. This webinar is designed for small businesses sites' owners.

5 steps to building a powerful SEO copywriting business network with LinkedIn

July 5, 2011, 7:12 am
Guest Author, Pam Foster After 2-3 years of trying several different social networks for my SEO Copywriting business, I had a breakthrough in the past 6 months where most of my biggest web projects came from one source: LinkedIn. I've come to realize that my LinkedIn connections have been more fruitful for my business, BY FAR, than any other...

Google+ and the Search for Greater Social Intelligence

July 5, 2011, 6:56 am
Rocky Agrawal, guest-writing for TechCrunch , does a good job discussing the signal-to-noise ratios underpinning social networks like Facebook, Twitter and especially Google+, where users manually assign people into buckets. Agrawal wrote: The biggest unsolved problem in social networking remains unsolved with Google+: separating signal from...

Avoid These 3 Common Mistakes in Digital Media Data Analysis

July 5, 2011, 6:25 am
With multiple campaigns in full swing and multitudes of data pouring in, it can be easy to misinterpret details and jump to conclusions about results without sufficient evidence. For example, media buyers may frequently be marketing to consumers w.

U.S.A. Claiming All .com and .net Sites Are In Its Jurisdiction

July 5, 2011, 4:45 am
The US's Immigration and Customs Enforcement agency (ICE) is targeting overseas websites it believes are breaking US copyrights whether or not their servers are based in America or there is another direct US link, said Erik Barnett, the agency's assistant deputy director.As long as a website's address ends in .com or .net, if it is implicated in...

Using Google Analytics to Monitor Your Brand

July 5, 2011, 4:44 am
This post and video will take you through different methods that you can use to monitor interaction with your brand through Google Analytics.

Baidu Signs Deal for English Results in China with Microsoft's Bing

July 5, 2011, 3:51 am
Baidu has announced a deal with Microsoft's Bing to power its English language results within China. Baidu's Kaiser Kuo explained, "We have an increasing number of people entering English-language queries on Baidu, and that's never been our strong suit. We've been looking for a way to beef up our English search offering and partnering with Bing is...

SEO 101 for Travel Bloggers

July 5, 2011, 3:51 am
Posted by randfish Several weekends ago, for the first time, I accompanied my wife, Geraldine (aka Everywhereist , whose blog was just placed on Time.com's Top 25 Blogs of 2011 and then on Forbes' Top 10 Lifestyle Sites ; woo hoo!), to Vancouver, BC for a professional conference focused on her career rather than mine ( TBEX - the Travel Bloggers...

An SEO Wishlist for Content Management Systems

July 5, 2011, 3:15 am
What good to a search-engine-optimization professional is a site full of unique content with no way to optimize it? Not much, unless that professional enjoys nagging web developers to make minor edits. A strong content management system enables marketing teams and SEO professionals to work more independently of developers, reducing friction and...

How to Be Effective with Your Social Media Marketing

July 5, 2011, 1:17 am
Like it or not, social media is here to stay. Facebook has over 600 million users worldwide; Twitter claims to have over 200 million and LinkedIn hit 100 million users back in March. Long before Facebook and Bing joined forces in May, both Google and Bing were incorporating social signals into their search results. Social profiles can rank in the...

Yahoo Ranks Best Fireworks For Fourth of July

July 4, 2011, 4:59 pm
Searches for firework locations get a big play leading up to the Fourth of July in the United States and Yahoo has included them in their annual Search Trends article for the holiday. The travel editor over at Yahoo, Deborah Hopewell, offers her.

Hungary Hungry for Hot Dogs on Fourth of July?

July 4, 2011, 4:28 pm
If you remember, back in the early days of Google when you did a search for "French military victories" you would get a result which asked if you meant "French military defeats". Well it seems the people over at Google Insights for Search may be h.

Fourth of July Doodle Second Longest Running Google Celebration

July 4, 2011, 3:16 pm
This year marks the 12th Doodle dedicated to US Independence Day and is the second longest event honored by Google on its logo. Only Thanksgiving has a longer tradition, having first appeared in 1999, while the Fourth of July Doodle started in 200.

Charity in Changing Times

July 4, 2011, 1:19 pm
There are so many invaluable charities doing amazing work but needing help either with finding volunteers, funding, publicity, and overall visibility. With tight budgets, traditional marketing is becoming more and more difficult. However, creating a presence online can cost nothing more than time, and if you have the right online tools and...

Harry Potter and the Deathly Hallows Part 2 Red Carpet Live on YouTube

July 4, 2011, 12:37 pm
I know, I know. This is the 4th of July, a celebration of our declaration of independence from the tyranny of Britain. And Harry Potter is decidedly quite British. But it's been centuries - we can talk about this today,

Google's Social Network, Google+, Starts Testing

July 4, 2011, 12:17 pm
Since at least April of 2010, there have been rumors, leaks, and guesses about Google's upcoming social network. While we've long anticipated that the product would be released in the summer of this year, the company has remained quiet about the project and its details. We're finally getting our first look, however. Google+ has been .

Twitter and Google End Agreement; Realtime Search Goes on Hiatus

July 4, 2011, 12:02 pm
Google's Realtime Search went offline this past weekend and it's not because of integration into Google+ as a Google spokesperson apparently "misspoke" . Instead it's due to the expiration of an agreement between the two companies. Danny Sullivan reports at Search Engine Land Google send us this explanation: Since October of 2009, we have had an...

Yahoo BOSS V2 Gets a Slew of Upgrades

July 4, 2011, 11:31 am
While Yahoo may not be the biggest fish in the search engine pond these days, a number of innovative services let the company continue to float - even and despite having sold their search back-end to Bing. One of those creative approaches is re-selling that same back-end search to others in the form of Yahoo .

Google Antitrust Review Begins, Google Responds

July 4, 2011, 10:44 am
The information from insider sources has been that Google is in for an antitrust review, and reality has confirmed exactly that: Google received their notice of being under review on June 23rd. The review will examine Google's search site to determine if the company is engaging in anti-competitive practices, especially when promoting their own...

The Writer's Declaration of Independence

July 4, 2011, 10:29 am
We hold these truths to be self-evident, that all men are created equal, but not all can write. The course of recent technological events has made the separation of those who can write from their contracts, exploitations, and fears " which keep them from independence and prosperity " complete. We have been endowed with absolute possibility, and...

Check out what Windows Live can offer advertisers

July 4, 2011, 10:24 am
We've got great new advertising opportunities for advertisers such as Commercial Email Targeting in Hotmail and viral opportunities through Personal Expressions in Windows Live Messenger.  Watch this video to see how Windows Live can make an impact in your next campaign: http://advertising.microsoft.

comScore Introduces Device Essentials™ in Latin America

July 4, 2011, 9:43 am
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of Device Essentials™, a new service reporting on digital traffic by device, which includes computers and other devices, defined as mobile phones, tablets, music players, e-readers, gaming devices, and other web-enabled devices. Based on...

Winning Your Link Independence

July 4, 2011, 8:36 am
It's the 4th of July! And while we're all enjoying our hot dogs and sparklers Will Smith is off somewhere punching an alien in the face' Let's be honest, most American Holidays have evolved into some sort of thematic commercial celebration. But at the root of it, this particular 3-Day Weekend isn't just an excuse for potato salad, it a celebration...

Fireworks In Slow Motion Are Pretty Cool

July 4, 2011, 8:05 am
Tis the day to celebrate by blowing stuff up, as long as it's not yourself or your neighbor. Fourth of July, aka, Independence Day, should legally be allowed to change its name to Fireworks Day.

How To Generate Social Content That Gets Clicked

July 4, 2011, 8:05 am
Over the last two years, I've had the amazing fortune to work with more than 20 different organizations in helping them either develop their social media strategy,

How to Conduct a Quality Score Audit

July 4, 2011, 7:49 am
You know Google's got this "quality score" (QS) thing - and you know it matters. It matters because AdWords uses this 1 to 10 scale to rate how good and relevant your ad is compared to others, and the more relevant AdWords thinks your ad is, the more it'll get shown and the less you'll get charged for each click. First,

Google+ Forefather Paul Adams Works at Facebook

July 4, 2011, 7:03 am
The programmer responsible for laying the foundation for Google+ - particularly the complex Circles method of social graphing - now works for Facebook. This recalls news from nearly a year ago, but it begs a refresher course after Paul Adams responded to questions about his influence on a Google+ thread. Here's the current backdrop: Adams updated...

Nortel Patent Auction: Was Google Bored Or Confident By Bidding PI

July 4, 2011, 5:30 am
"Google was bidding with numbers that were not even numbers," one of the sources said. "It became clear that they were bidding with the distance between the earth and the sun. One was the sum of a famous mathematical constant, and then when it got to $3 billion, they bid pi," the source said, adding the bid was $3.14159 billion.

10 Obstacles Google+ Must Overcome

July 4, 2011, 5:10 am
Google has a pretty large task in creating a successful social network. This isn't the first time the company has tried to do this either, but early buzz about Google+ has been fairly positive,

Google As a Social Search Engine: Aardvark Answers & Circle Posts in Google Search Results?

July 4, 2011, 2:28 am
Now it appears that Aardvark-type social answers may become answers that appear in Google Search results, as seen in a Google patent application from May. It’s also possible that, given Google’s latest foray into social networking, that a question and answer service based upon Aardvark might play a larger role in Google’s social networking...

Baidu In Partnership With Microsoft to Get English Search Results From Bing

July 4, 2011, 2:17 am
Finally it's official. Both Baidu and Microsoft China have confirmed it: Baidu's partnership with Microsoft's Bing for English-language searches on Baidu.com is a done deal, after several months of rumors.With this partnership Baidu Search will show English search results based on Bing's algorithms. It gives Baidu better quality search results,...

The huge untapped potential of Q&A content for SEO

July 4, 2011, 12:27 am
Posted by willcritchlow Question and answer content has been around on the internet a lot longer than the web. From the early days of usenet (and before that, on prehistoric technologies that came before my time) people have been asking experts for answers. You can't fail to have noticed, however, that it has resulted in some of the lowest quality...

How To Implement Rel=Author

July 4, 2011, 12:03 am
Google is starting to use rel="author" on search results. Here are specific directions on how to get rel=”author” up and running on your own site or blog.

Social Couponing Is Better for Targeting, According to SocialTwist CEO

July 3, 2011, 4:15 pm
Both the couponing and the deals' industries have been receiving a tremendous amount of attention lately. Groupon's IPO, obviously, has added to this hype as well as the fact that Coupons.com recently received $200 million from investors.

4th of July Fireworks Safety, And The Idiots That Fail At It

July 3, 2011, 12:34 pm
Did you know that in 1997, The United States was averaging 8 injuries per 100,000 pounds of fireworks purchased. That number has been on the decline since then, and in 2008 Americans only injured themselves 3.4 times per 100,

Display Advertising's Sea Change: It's About Audiences, Not Publications

July 3, 2011, 10:20 am
2011 is the Year of Remarketing, thanks in large part to Google validating and popularizing the space, and creating a stable and easy-to-interpret platform for showing banner ads to members of a set audience online. By "audience," we're talking about such a highly targeted group of people who have "raised their hands" in some way " often by...

Social Media, Search & A Shrinking Web

July 3, 2011, 5:06 am
Is the web shrinking? It is according to Ben Elowitz, founder and CEO of WetPaint. He recently wrote a very interesting guest post for AllThingsD about this topic, and we decided to pick his brain a little bit more.

PayPal X Developer Challenge for Android: Vote Now for People's Choice Award!

July 3, 2011, 3:03 am
Hi all - Naveed Anwar here, Head of Community, to give you the chance to change the way we pay by casting your vote for the People's Choice Award for our Third Annual PayPal X Developer Challenge for Android. We're calling on you, our incredibly talented and creative PayPal X developer community, to vote for .

The Art of Firework Sharing on Social Media

July 2, 2011, 1:06 pm
This weekend is well known for one thing (apart from Independence Day): FIREWORKS! With the social networking boom (no pun intended),

Chrome Now 20% of Global Market

July 2, 2011, 12:50 pm
According to StatCounter, an online analytics company, Google has a lot to smile about. Their Chrome browser is seeing massive growth in the global market. For the first time in StatCounter statistics, Chrome has exceeded 20% of the market share,

Social Expectations: Linden Lab Launches Social Profiles

July 2, 2011, 9:08 am
This week, the internet has been abuzz with anticipation on the social media front. The limited beta release of Google+, a social networking service designed to compete directly with Facebook (it's like Clash of the Titans, folks - place your be.

39 Things You Should Know About Google+

July 2, 2011, 5:18 am
This isn't every single thing there is to know about Google+. That could probably be a book rather than an article, and the Google+ Project has only just begun. If Google has its way, it will live on for years.

Godaddy sells for $2.25 Billion to a private equity group

July 2, 2011, 5:09 am
Go Daddy Group Inc. has been sold to a group of private equity firms in a deal valued at $2.25 billion.The purchase, which includes assumption of the company's debt, was announced Friday afternoon by Go Daddy and the group of firms, made up of KKR and Co., Silver Lake Partners and Technology Crossover Ventures.

comScore Stats: The Web Is Contracting

July 2, 2011, 5:07 am
When you exclude just Facebook from the rest of the Web, consumption in terms of minutes of use shrank by nearly nine percent between March 2010 and March 2011, according to data from comScore. And, even when you include Facebook usage, total non-mobile Internet consumption still dropped three percent over the same period.

Google Updates and SERP Changes - July 2011

July 2, 2011, 12:50 am
WebmasterWorld's monthly look at Google's SERPs changes

Frank Thinking: The Threat of Not Being One of Us

July 1, 2011, 11:28 pm
For those of you looking for your usual Saturday Cup of Joe you'll have to wait another week. You see, Joe's a pretty busy guy and I am filling in for him so he can have a little R & R for the 4th of July weekend following his usual busy work week. As the managing editor of Marketing Pilgrim, I have to be careful not to let my thoroughbreds run...

Going Google at Gartner: 2011 Security and Risk Management Summit

July 1, 2011, 7:23 pm
Posted by Adam Swidler, Google Apps Security Team Last week the Google Enterprise Team participated in the Gartner Security and Risk Management Summit in Washington, D.C . We met CIO's and IT leaders from all types of organizations to discuss the latest trends in information security, business continuity, and risk management. On Monday we kicked...

Banned for the Fourth of July: Fireworks

July 1, 2011, 7:13 pm
by Claudine Zap On July 4, the U.S. throws itself a big birthday party. That usually means town parades, backyard barbeques, and lots and lots of fireworks. This year, not so much. Given belt-tightening budgets and bone-dry lands, fireworks displays have been canceled across the country. Here are some guidelines about whether it's safe - and legal...

Fourth of July Themed Movies: "Independence Day" and More

July 1, 2011, 4:53 pm
by Claudine Zap Nothing quite says Independence Day like " Independence Day ." The all-American, alien-invasion movie opened on the July fourth weekend 15 years ago. What better excuse to watch it again? The movie takes place as aliens attack Earth, and a group of survivors converge to stage a counter-strike led by Will Smith - on July 4, natch....

The Story on John Hancock's Signature

July 1, 2011, 4:06 pm
by Mike Krumboltz There are a lot of stories surrounding the Declaration of Independence . One of the most famous concerns John Hancock and his comically large signature. According to legend, the founding father signed his name bigger than everyone else's because he wanted to make sure "fat old King George" could read it without his spectacles....

LAPD Asks Celebs To Tweet The Traffic News

July 1, 2011, 3:51 pm
Apparently, L.A. traffic is about to get worse. Beginning on the July 15th weekend, about 10 miles of Los Angeles' 405 freeway will be closed. For those of us that don't live in L.A.,

Things to Know About Self-Publishing

July 1, 2011, 3:20 pm
As the print industry struggles to stay afloat, traditional publishing companies have been taking safe bets with established authors which makes it increasingly difficult for new authors to break into the business. However,

Have We Got "Social Networking Overload"?

July 1, 2011, 2:44 pm
I remember back when I first started to join the social networking scene, I was a college student, and I had just created my account on MySpace. After that,

Do Google Plus Comics Nail The Facebook Angle?

July 1, 2011, 2:44 pm
There were two funny comics out about Google +, the next step in Google's attempt at taking over the Internet going social, both of which play up the "Google + is just like Facebook" approach.

Have We Got “Social Networking Overload”?

July 1, 2011, 2:42 pm
I remember back when I first started to join the social networking scene, I was a college student, and I had just created my account on MySpace. After that, I was hooked and got really involved in networking with my …

Back-to-School: Trends, Insights and Optimization Tips for Search Advertisers

July 1, 2011, 2:39 pm
Back-to-School: The Opportunity Did you know that back-to-school/college brings the second largest opportunity for retailers? Back-to-school season spend is 250% higher than the third-ranking retail holiday, Valentines Day. 1 In 2010 the combined K-12 and college spending reached $55.12 billion. 2 Second only to Christmas, the back-to-school...

Facebook's Awesome New Thing: Skype-Powered Video Chat?

July 1, 2011, 2:29 pm
Not to be outdone by Google and all the buzz (no pun intended) surrounding their brand new social project, Google +, Facebook CEO Mark Zuckerberg made an announcement of his own yesterday. Speaking to reporters at Facebook's Seattle office,

Facebook’s Awesome New Thing: Skype-Powered Video Chat?

July 1, 2011, 2:22 pm
Not to be outdone by Google and all the buzz (no pun intended) surrounding their brand new social project, Google +, Facebook CEO Mark Zuckerberg made an announcement of his own yesterday. Speaking to reporters at Facebook’s Seattle office, Zuckerberg …

Optimizing Your Online PR Strategy for Search & Social, Part 4a: Crafting the Story p1

July 1, 2011, 2:21 pm
by Stoney deGeyter When taking your public relations strategy online, there are some similarities to the "traditional" way of doing things, but there are also a lot of differences. Going online opens up a whole new world of opportunities that, if leveraged properly, can make your PR campaign far more successful than the old-school ways of...

Justin Timberlake Can Save MySpace

July 1, 2011, 2:17 pm
People don’t give Justin Timberlake enough credit. One day after the announcement that he bought a stake in MySpace, the snark began. Some felt that he was taking his role in The Social Network too much to heart, while others just can’t get past his rep as a teen idol. Yes, Timberlake rose to fame as a member of a boy band but...

Categorise Your Inbound Link Profile With Open Site Explorer Data

July 1, 2011, 1:49 pm
No 101-level content here. Richard Baxter shares a pretty high-level process for categorizing and analyzing the links in a website's inbound link profile. Bonus: He includes a downloadable Excel spreadsheet to help you get started.

Zynga Files a Profitable IPO as Social Gaming Heats Up

July 1, 2011, 1:33 pm
Zynga, the king of the social gaming platforms, filed a $1 billion dollar IPO on Friday and unlike other recent IPO announcements, those are coins you hear jingling in their pockets. According to CNN Money, Zynga earned $11.8 million on sales of $235.4 million in the first three months of this year alone. With social gaming expected to rise to...

Google Gives Away eBook on the "Zero Moment of Truth"

July 1, 2011, 1:00 pm
Technology has changed the way marketing works, and a new critical phase of purchases for modern shoppers is the "ZMoT." To help business owners understand this concept and how to prepare for it, Google has released a free eBook. Understanding Z...

Zynga Files Its S-1

July 1, 2011, 12:20 pm
Zynga, a name known to Farmville players everywhere, has had an awfully successful existence, thanks in large part to the social media platforms like Facebook and until recently, MySpace. The company's growth, again,

Google Helps 'Mobilize' Your Business Site in Minutes

July 1, 2011, 12:20 pm
Google is helping small businesses become more mobile-friendly through a new Google Sites feature called "Mobilize." The tool allows webmasters to easily create mobile-optimized landing pages for their website. The Benefits of Google Mobilize .

comScore Introduces Digital Analytix™ in Latin America, Providing an Evolution in Web Analytics to the Market

July 1, 2011, 11:55 am
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today introduced comScore Digital Analytix™ in Latin America, providing an evolutionary solution in web analytics that enables digital marketers and analytics professionals to conduct in-depth forensic research on site-level activity through this highly agile and flexible...

Google Tests Content Authorship Spotlighting

July 1, 2011, 11:50 am
Google previously released an authorship markup that lets content creators claim the articles they've written. This markup is being taken a step further with an experiment that showcases the author in the search results page. The Authorship Spot.

No Food Or Pillows, But You Can Get Google Chromebooks On Flights

July 1, 2011, 11:50 am
Virgin America and Google have teamed up to give people flying between San Francisco and Boston, Chicago or Dallas-Fort Worth the chance to use a Chromebook during their flights, the Virgin America website announced. "The next time you take off .

Jon Stewart Takes On Supreme Court Violent Video Game Ruling

July 1, 2011, 11:50 am
The internet has been buzzing about the recent Supreme Court decision that said it was unconstitutional to restrict the sale of graphically violent video games to minors. In a 7-2 vote,

The Changing Media Landscape - Is There a Solution?

July 1, 2011, 11:50 am
New media has completely transformed the way consumers gather news and information. While it has created many new opportunities, it has also brought about numerous challenges to traditional media and even contributed to, what some consider, dying business models.

The Changing Media Landscape – Is There a Solution?

July 1, 2011, 11:44 am
New media has completely transformed the way consumers gather news and information. While it has created many new opportunities, it has also brought about numerous challenges to traditional media and even contributed to, what some consider, dying business models.

Blekko's Long-Haul Human Curation Strategy

July 1, 2011, 11:39 am
You know those people who will only go to a movie if it has a really high rating on Rotten Tomatoes and doesn't star Orlando Bloom? Or how about people who only eat out at fancy restaurants they've tried before or that their friends have strongly recommended? That's the basic idea behind Blekko, a small .

A Tale of 2 Google Places Algorithms – Organic vs Places Ranking Factors Revealed

July 1, 2011, 11:20 am
Great piece from Linda Buquet that opens a series of articles looking at the different local ranking factors between the old 7-pack style results and the blended results that debuted last October.

Social in a negotiation: advice for NBA players and owners

July 1, 2011, 11:08 am
by Josh Bernoff Early this morning, the NBA locked out its players in labor dispute. Unlike the NFL's lockout, the basketball players and owners appear to be very far apart, and there's every sign this will be a protracted dispute. This raises a good question: in a highly publicized and polarized negotiation, how should the sides use social tools?...

NBA Player Retweets Could Cost $1 Million

July 1, 2011, 11:03 am
The NBA has ceased operations with the expiration of the then-current collective bargaining agreement. Essentially, until a new CBA is agreed upon, the NBA is dead. There is no NBA. Sure, there may be again at some point,

Datenschutz im Internet - Germans online

July 1, 2011, 10:53 am
According to a study done by BITKOM on the German online market around 55% of German Internet users don't think that their data is save and 16% feel that their data is not save and do not use the Internet to buy items online and 28% do not practice banking online. What is surprising is the how this splits between age groups at it seems that older...

Google+ Must Focus on Sharing With Purpose, Not Privacy

July 1, 2011, 10:32 am
Did Google Just Re-Create the Social Network, Or Re-Invent the Intranet? All eyes are on whether Google is feeling lucky, after a third attempt at launching a social product. The Google+ Project launched on Tuesday to a small cache of users wh.

Hotmail Introduces "Instant Email"

July 1, 2011, 10:32 am
You don't much hear about Hotmail, or, well, email as a whole much anymore " unless, of course, there's some kind of virus running rampant. That being said, even news on that particular front is pretty quiet. The fact is,

Minnesota Government Shutdown Prompts Strong Twitter Response

July 1, 2011, 10:17 am
It looks like the battle of the budget has claimed the state of Minnesota, or the government at least. But many on Twitter are quick to point out that although state parks are now shut down over the holiday weekend,

Marketing Pilgrim Welcomes New SEO Channel Partner Web CEO

July 1, 2011, 10:15 am
Here at Marketing Pilgrim we are very pleased with how well received our Channels Program has been by top Internet marketing product and services companies. Today, we welcome our new SEO Channel sponsor, Web CEO. This great SEO suite of tools provides thousands of marketers worldwide the vital SEO information they need to stay ahead of the ever...

Things to Know from the Google Inside Search Event

July 1, 2011, 10:07 am
While the Google Inside Search event closed its doors a couple weeks ago, the features they announced have only been fully implemented in the time after. Additionally, analysts have been taking their time looking through transcripts, reviewing videos, and discussing the impact of the conference and what was said on current industry standards. Here...

Hotmail Introduces “Instant Email”

July 1, 2011, 10:00 am
You don’t much hear about Hotmail, or, well, email as a whole much anymore — unless, of course, there’s some kind of virus running rampant. That being said, even news on that particular front is pretty quiet. The fact is, …

Twitter Boasts 200 Million Tweets Per Day

July 1, 2011, 9:15 am
Twitter has just released an impressive statistic on their blog, one that shows the company on a massive upswing. As of June, halfway through the year, Twitter is reporting 200 million tweets per day. 200 million. That's a staggering figure,

API Coming Soon For Google Plus

July 1, 2011, 9:00 am
We're only a few days into the era of Google Plus and already, folks want to add stuff to it, much like Facebook did with Farmville, and whatever other application you'd care to consider.

Ashton Kutcher In Twitter War Over Human Trafficking

July 1, 2011, 8:39 am
No, Ashton Kutcher isn't guilty of human trafficking, but he and his wife Demi Moore know that some people are. And this is the basis behind one of their most passionate causes.

Did Mark Zuckerberg Join Google Plus?

July 1, 2011, 8:08 am
As the world scrambles around, trying to get a Google Plus invitation " what, are you above eBay or something?

FTC Looking Into Twitter (but at least there are 200 million tweets a day!)

July 1, 2011, 7:07 am
Twitter certainly must be feeling left out in the cold in recent days as everyone plots the fall of the Zuckerberg empire due to introduction of Google+ (or just simply prattles on about not much yet which depends on your point of view, I guess). So how does Twitter get into the fray? They put up a blog post saying that they now post 200 million...

Will Local Make up 70% of Mobile Ad Spending?

July 1, 2011, 7:00 am
Last week, BIA/Kelsey released its latest forecast, projecting U.S. mobile advertising to grow from $790 million in 2010 to $4 billion in 2015. Full disclosure: I am the author of that forecast. In a past column, we focused on breakdowns in mobi...

Google Chromebooks Paired with Free WiFi on Virgin America Flights

July 1, 2011, 6:20 am
Google is taking to the skies to market notebook computers based on its Chrome Operating System, the lightweight platform designed to tout Web applications over local software. The search engine has tapped Virgin America to let travelers on four different flight routes check out and use Samsung Series 5 Chromebooks paired with complimentary WiFi...

4 International SEM Tips to Bolster Your Global Agenda

July 1, 2011, 6:20 am
Many global companies manage paid search from one ivory tower, setting policies and even creative from HQ to be spread across the lands. Others manage in geographic silos, with local marketing teams running their own accounts with their own budget.

Gifting Online & Offline: Shopping and Behavioral Search

July 1, 2011, 5:19 am
In recent weeks, we've looked at a number of trends related to holiday shopping, as well as other seasonal gifting occasions occurring at other points during the year. Still relying on Google Insights data and some statistical analysis.

36 People Arrested In Alibaba Fraud Case

July 1, 2011, 5:18 am
Chinese police have arrested 36 people in connection with operating fraud on Alibaba.com that prompted the resignations of the firm's top executives in February, the company said.

10 New Google Tools, Products and Services Every Business Person Has to Know About

July 1, 2011, 4:48 am
One of the few products Google doesn't offer yet* It seems Google wants to inundate us with new tools, products and services these days. Is this a way to divert attention away from all the bad news about antitrust lawsuits, the FTC and the like? I don't know. In any case, there are lots of new tools to test. Many of these will have a huge impact...

Google Appears to Have Deindexed the CO.CC Subdomains

July 1, 2011, 4:15 am
Looks like all those subdomains of co.cc have been removed from the index

Google Ideas Hosts Summit on Violent Extremism

July 1, 2011, 3:00 am
While the idea of "radicalism" is based on the idea of effecting a complete overhaul of a system, the modern definition that most people are familiar with is that of extreme beliefs that lead to equally extreme - and often violent and counter-productive - solutions. No group or region is free from its extreme undercurrent, .

Facebook's Zuckerberg Says It Will Launch 'something awesome' Next Week

July 1, 2011, 2:30 am
He said the project had been developed at the 40-person Seattle office, Facebook's only major engineering center outside of its Palo Alto, California headquarters.

Google+ in China: Banned, Slow, or Just Ignored?

July 1, 2011, 2:24 am
Google+, the new Google social network, may already be banned or slowed in China. This continues a long trend of censorship of both Google and social properties. The Fate of Google+ in China When Google+ was initially released, ping tests on t.

Twitter Stats: 200 Million Tweets Per Day

July 1, 2011, 2:10 am
A billion Tweets are sent every five days.

Google Fails In Its Bid to Dismiss Street View Suit Over Privacy-Violation Claims

July 1, 2011, 1:58 am
Google Inc. must face a lawsuit claiming its data collection using Wi-Fi networks for its Street View program, which allows users see photographs of roadsides, violates wiretapping laws, a judge said.U.S. District Judge James Ware in San Francisco denied Google's bid to dismiss claims that the data collection, which included e-mails, user names,...

Video Marketing Content Ideas

July 1, 2011, 1:11 am
Video marketing is a great extension of content marketing. Videos let you get your words off a static page and turn them into a new and engaging way to connect with your consumers. The best videos are short (anywhere from 30 seconds to a few minutes) and focus on one main point. People are only willing to give you so much of their time and...

SEO Interview Questions - Whiteboard Friday

July 1, 2011, 12:30 am
Posted by Aaron Wheeler We've all been in difficult interview situations - you get a hard question and go on and on and on without giving a solid answer. In our realm, though, there are some SEO best practices that are so well established that everyone should know and be able to describe them to other people. If you're a business looking to hire...

Niche Hunting

July 1, 2011, 12:25 am
If you're the type of SEO who builds and markets a variety of sites, there's something very satisfying about spotting an area that few people occupy, and making it your own! There are various software programs available that help you find niches, often based on finding keyword terms with high traffic and low, or no, PPC bids. These tools can be...

Foursquare Hackers Turn New York City Into a Game of 'Risk'

July 1, 2011, 12:15 am
A group of hackers at the Game Hackday event in NYC created a game of Risk using Foursquare's framework and Google Maps API. The two-day event is a non-profit blend of gaming and hacking aimed at creating mentorship for hackers. Fourteen framewo.
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