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Overview Of The Google Analytics Platform And API
September 30, 2009, 9:20 pmIn the previous two videos from the API team, tech lead Jacob Matthews discussed What Is the Google Analytics API and Steps To Using the Google Analytics API.In our third video, we turn to Ruth Doane, another Tech Lead, to take a step back and look under the hood of Google Analytics itself. Did you ever wonder how data is collected and organized...
New Forecast Downplays Importance Of Mobile Ads
September 30, 2009, 11:34 amGoogle and Yahoo may not want to count on their interest in the mobile market paying off anytime soon. A Bernstein analyst has forecast that, even by the time 2013 wraps up, mobile ads still won't generate much in the way of income for either company.
Jeffrey Lindsay believes that mobile ads won't supply even one-twentieth of either...
ICANN Becomes More Independent
September 30, 2009, 9:35 amThe Internet Corporation for Assigned Names and Numbers (ICANN), the body responsible for managing Internet domain names, has announced it will no longer be controlled by the U.S. government.
ICANN and the U.S. Department of Commerce signed an agreement today supporting the model of international multi-stakeholder governance of the global Internet...
eBay CEOs Slammed For Compensation Excess
September 30, 2009, 6:52 ameBay investors who are wondering where their money's gone may be within their rights to hit up former CEO Meg Whitman and current chief exec John Donahoe for a few bucks. This morning, Eric Jackson outlined some questionable compensation strategies that have seen both individuals take home a lot of money and also use a large amount for...
Online Advertising is Having a Big Year
September 30, 2009, 6:28 amThings are looking great for the online advertising industry. Several recent reports share data that is quite optimistic for the industry as a whole.
eMarketer points to research from GroupM, which claims that digital spending will be at 17% of total US ad spending in 2010. This would be an increase from 15.4% this year and 13.9% in 2008. GroupM...
Advanced: Structure Your Account With Roll Up Reporting And More
September 29, 2009, 11:58 amGuest post by the team at E-Nor, a Google Analytics Authorized ConsultantFor the analytics ninjas out there, you know that data accuracy is probably one of the most challenging aspects of analytics across all solutions and platforms, and you learn to apply best practices and establish processes to improve data collection and reporting. But for the...
Back to Basics: What's in a profile setting?
September 28, 2009, 4:33 pmA little known link in your Analytics account is the key to unlocking extra ecommerce functionality in your Google Analytics account. In this post, we'll show you how clicking the 'Edit' link in your Main Website Profile Information box can open doors for your AdWords and ecommerce tracking purposes.Once you click 'Edit' (highlighted in red...
EU Plans To Limit MP3 Player Volume
September 28, 2009, 9:22 amThe European Commission said today it wants to implement new rules for the makers of MP3 players that would require them to follow new volume standards.
The Commission pointed to a study that found listening to personal music players at a high volume over a long period can lead to permanent hearing damage and 5 to 10 percent of listeners risk...
Upcoming webinar: Planning and Running Your First Experiment in Website Optimizer
September 22, 2009, 1:57 pmA little while back we hosted a webinar with Tim Ash, one of our Website Optimizer Authorized Consultants, on the 7 Sins of Landing Page Design. Thousands of people watched the webinar, and for many it sparked the question, "Now I know why visitors aren't converting, but what do I do about it?"To guide you through the next step we're hosting...
Google Gives Webmasters Another Duplicate Content Eliminator
September 22, 2009, 1:47 amGoogle has added a new way for webmasters to tell it which parameters in URLS, they wish to be ignored. They have added a new feature to Google Webmaster Tools called simply, "Parameter Handling." Google provides the following explanation with the feature:
Dynamic parameters (for example, session IDs, source, or language) in your URLs...
Group Announces Support Of FCC Open Internet
September 21, 2009, 2:10 pmThe Communications Workers of America (CWA) said today that it is critical for U.S. policy makers to combine the important goals of Internet openness with the need to encourage investment in building a 21st century broadband system.
The CWA says it supports the plan announced by Federal Communications Commission Chairman Julius Genachowski to...
Does Google Penalize Paid Links in Javascript?
September 21, 2009, 12:18 pmYou may recall back at SMX Seattle earlier this year, Google's Matt Cutts talked at length about paid links. He touched upon the topic of Google being able to read javascript after giving out advice for so long to use javascript as a way to keep Google from reading paid links.
When asked about this, Matt said Googlebot had gotten smarter. He noted...
Google Busts the Duplicate Content Myth
September 21, 2009, 10:22 amWhile Google's Matt Cutts has certainly provided a wealth of helpful tips via the company's Webmaster Central YouTube channel, he is not the only one to do so. Greg Grothaus of the Search Quality Team has posted a video (along with a presentation on the Webmaster Central Blog) covering duplicate content and multiple site issues that webmasters...
Blogger Gives Commenters Faces
September 18, 2009, 2:21 pmBlogger has extended the comments feature it annoucned last year, which lets users embed comments and the commenting form below blog posts. The feature has been extended to display profile images next to comments that blog visitors write.
"Though profile images have been available with the other commenting options, we are happy to bring them...
eBay Petitions EU Over Brand Rules
September 17, 2009, 9:21 ameBay called on the European Union today to amend an EU competition law to stop brands from restricting the sale of their products on the Internet.
The company has given a petition to the European Parliament, signed by 750,000 Europeans' calling for reform.
Mary Honeyball
European Parliament,
London
eBay has been embroiled in a number of lawsuits...
Google Trying to Differentiate Between Blogs and News?
September 17, 2009, 7:15 amGoogle News is now labeling certain publications as blogs in search results. I'm not sure exactly how long it has been like this, but I noticed it for the first time today. In the past they have separated "news" and "blogs" on some results pages, but in what I'm talking about now, the results are mixed together, but some...
Matt Cutts Extends Offer To Yahoo Engineers
September 16, 2009, 6:32 amIn some areas and industries, non-compete clauses are a way of life; companies don't want their best and brightest working for competitors soon, if ever. California law isn't too keen on non-compete clauses, however, and it looks like Google wants to accelerate the rate at which Yahoo employees jump ship.
Matt Cutts, who is of course one of...
Government Embraces Cloud Computing With Store Launch
September 15, 2009, 1:44 pmThe concept of cloud computing received a big pat on the back this afternoon. Vivek Kundra, the CIO of the USA, announced the launch of Apps.gov, a storefront designed to help federal agencies research and buy cloud-based solutions.
Kundra explained in a White House Blog post, "Cloud computing is the next generation of IT in which data...
Google on Notification of Webmaster Guideline Violations
September 14, 2009, 2:28 pmOne thing that Google is pretty good at is providing resources for webmasters to learn from. The regular videos from Matt Cutts in which he answers user-submitted questions are no different. It just happens to be this very topic that is addressed in the latest upload.
Question: Whenever Google detects a violation of its Webmaster Guidelines, can...
TypePad Gets Real-Time Blog Updates
September 14, 2009, 11:16 amToday Six Apart, the makers of TypePad, released a new TypePad PubSubHubub hub, which automatically promotes blog updates in real time. It's a free feature for bloggers who use TypePad, and it automatically updates Google Reader, FriendFeed, SuperFeedr, and LiveDoor.
It's not even a plug-in, but simply an automatic feature, which requires no...
Americans' Trust Of News Media At New Low
September 14, 2009, 6:51 amAmericans' perception of the accuracy of news stories is now at its lowest level in more than two decades, according to a new report from Pew Research.
Just 29 percent of Americans say that news organizations generally get the facts right, while 63 percent say that news stories are often inaccurate. In the initial survey by Pew about the news...
U.S. Copyright Office Objects To Google Books Settlement
September 10, 2009, 11:40 amMore and more, it's shaping up to be Google versus the world as far as the proposed Google Books settlement is concerned. In fact, the head of the U.S. Copyright Office sided against Google today, and she seemed to consider that scenario is a real possibility.
Marybeth Peters, who's the official U.S. Register of Copyrights, stated during a...
New Website Optimizer feature: Experiment Notes
September 9, 2009, 12:57 pmPart of running a good experiment is documenting what you are testing and the results. We released a new feature today called experiment notes, which helps you include documentation as part of your testing. For any of your experiments you can now add your own annotations.What you put in your note depends on what stage your experiment is in. If...
Blogs Can Still Drive Big Traffic
September 8, 2009, 2:26 pmYou would almost think blogging was dead, the way headlines are dominated by Twitter, Facebook, and social media in general. I've always considered blogging to be a part of social media anyway, as the commenting factor lends to engagement between author and user.
But blogging is so five years ago right? It's all about microblogging and status...
How Google Looks at Spam Complaints
September 8, 2009, 2:13 pmGoogle's Matt Cutts answered a user question about how the company handles spam complaints in the most recent video upload to the Google Webmaster Central YouTube Channel. More specifically, the question was:
Is there a minimum number of spam complaints about a domain and/or SERP before Google reviews the complaint? Presumably you get thousands...
Vietnam Clamps Down On Bloggers And Online Journalists
September 4, 2009, 6:45 amThe Committee to Protect Journalists is condemning the recent arrests of online journalists and political bloggers in Vietnam.
The crackdown comes as online journalists and bloggers independent reporting challenges Vietnam's tightly censored state-run media's monopoly on local news and opinion.
Bob Dietz, CPJ
Asia Program Coordinator
On August...
Digg Nofollow Links: Matt Cutts Approved
September 3, 2009, 5:53 amYesterday, Digg announced that it was changing the way it handles some links with regards to the nofollow attribute. The point of the changes is to cut down on Digg spam. Digg is now adding rel="nofollow" to any external link that they aren't sure they can "vouch for." This means:
- External links from...
Is PageRank Affected by Google Links?
September 2, 2009, 4:30 pmIn the latest Google Webmaster Central YouTube Channel upload from Matt Cutts, he talks about whether or not Google places value on its own links with regards to Pagerank. Cutts took on the following user question:
Question: Does Google value its own links for PR/Linkjuice? Google Bookmarks, Google Profiles, etc. Reason - Google links never...
Chrome To Come Aboard Sony Computers
September 1, 2009, 8:04 amPeople who buy new Sony computers may now get an introduction to Google Chrome as part of the deal. Google and Sony have sealed a deal that will see Chrome preinstalled on some Sony products.
Additional details are scarce; it's unknown how much money (if any) changed hands, how long the partnership is supposed to last, and what...




