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seo newsSeptember 2010

How You Can Build Your Own Mini Demand Media

September 30, 2010, 10:45 pm
This article by Joel Ohman outlines how you can build your own "mini Demand Media system" and become "more efficient when publishing high quality content".

Courts Disagree on Expectation of Privacy Regarding Social Media

September 30, 2010, 10:29 pm
If you want to know anything about privacy laws, Kashmir Hill from Forbes is your gal. She writes a whole column on it and earlier this week she wrote an interesting piece about two Facebook privacy cases with two very different results. Both cases involved a person with a Facebook account who was suing a company for something totally unrelated to...

ShopLocal Adds Wish List Component

September 30, 2010, 9:43 pm
Have you made your holiday gift list yet? Not the list of things you need to buy for others, the list of things you want other people to buy for you. ShopLocal is making it easier with a new gizmo they're adding that connects their Smart Circulars to Facebook, natch. I couldn't find a picture of the "Gift Me This" widget in action, but it's likely...

36 Reputation Monitoring Feeds You Can’t Afford to Ignore

September 30, 2010, 6:11 pm
Google alerts have been the reputation monitoring rage for years now....However, Google alerts alone are far from a complete picture of what’s going on out there. This post offers a guerrilla list of RSS feeds, perfect for reputation monitoring, can be used to mine alerts from major sites including YouTube, Google, Facebook & Twitter.

Google URI Shortener Opened To The Public; Comparing To & Twitter

September 30, 2010, 5:51 pm
Everything you need/want to know about Whether you like URI shorteners or not, they're reality. Now that Google chimes in, watch out for movements.

Google URL Shortener Now Open for Business

September 30, 2010, 5:12 pm
The Google URL shortener was originally launched back in December as a tool primarily for use by Google itself. Well, today Google announced in their blog that the tool has been launched and made available to everyone! You do not need a Google account to use . That said, if you want to know the analytics and history of your shortened URL,...

Googles' Link Shortening Service,, Now Open to the Public

September 30, 2010, 4:51 pm
Google's URL shortening service,, has added new features and launched it's open service and companion site today for public use. When the feature first went into action in December of last year, it was not a stand-alone one. It was only accessible through the Google Toolbar and FeedBurner. However, now is it openly available by visiting...

Doing Deals with Devil: AOL's Content Play at AdWeek 2010

September 30, 2010, 4:41 pm
William Ziff-Levine, Principal and Co-Founder of D&MC, kicked off AOLs Content, so what? session with a reminder about what consumers are really doing with their time online. According to two recent D&MC and Nielsen studies , 53% of consumers time is spent with content. The remaining 47% is spent communicating with others via email, IM and social...

Video: Interview - Charles Johnson on Microsoft Mobile Advertising & Windows Phone 7

September 30, 2010, 4:41 pm
Charles Johnson leads the mobile team at Microsoft Advertising and they recently announced the Windows Phone 7 Advertising SDK and a solution for app developers and publishers . We got to chat after his presentation at our seminar on the Future of Digital Marketing at Advertising Week here in NYC. Do remember to follow us on Twitter and our...

Microsoft Advertising adCenter API Sandbox Environment Downtime: October 4th and 5th

September 30, 2010, 4:41 pm
The Microsoft Advertising adCenter API Sandbox environment will experience some downtime from Monday, October 4 to Tuesday, October 5 to implement updates for the adCenter Fall 2010 API Upgrade . While the version 7 Sandbox environment will not be available, the API Production environment will operate as usual and ads will continue to serve. If...

Searching for Rooney Mara

September 30, 2010, 4:36 pm
by Mike Krumboltz There's an old saying in Hollywood: Never let the truth get in the way of a good story. The creators of " The Social Network ," the movie about the rise of Facebook, took that mantra to heart. Facebook founder and CEO Mark Zuckerberg calls the movie fiction . The filmmakers don't disagree. The film has little concern for...

YouTube Promotion Tools Pass Field Test

September 30, 2010, 4:25 pm
There was big news earlier today in the online video world, with comScore announcing that Facebook had passed Yahoo in terms of monthly unique visitors.  Only YouTube/"Google sites" of course remains in first place, and this afternoon a YouTube product manager took a moment to discuss the effectiveness of the site's promotion...

Google Aims to Speed Up Web with New WebP Image File Format

September 30, 2010, 4:12 pm
Google has introduced a new image format from the web, aimed at speeding up load times. It's called WebP. Here's a sample of the announcement: Most of the common image formats on the web today were established over a decade ago and are based on technology from around that time. Some engineers at Google decided to figure out if there was a way to...

Google Makes URL Shortener Available at

September 30, 2010, 4:05 pm
Google has had its own URL shortener for some time. It just didn't make it available for general use. It was always attached to various Google products. That changes now, as Google has given it is own site at . It's called simply, Google URL Shortener. "We dont intend to overload with features, but we do want it to be the stablest,...

HP Taps SAP for CEO Position

September 30, 2010, 4:05 pm
HP named Léo Apotheker, formerly CEO of SAP , as its new CEO to replace the recently ousted Mark Hurd. Apotheker will also join HP's Board of Directors. "Léo is a strategic thinker with a passion for technology, wide-reaching global experience and proven operational discipline exactly what we were looking for in a CEO," said Robert Ryan, lead... url shortener is now open to everyone!

September 30, 2010, 3:55 pm
I love this: the url shortener is now open to everyone ! I know the folks that worked on this, so let me answer a few quick questions. Q: Why are you doing this? A: Google needed a url shortener for its own products where we knew the shortener wouldn't go away. We also wanted a shortener that we knew would do things the right way (e.g....

Google Street View Now Allows Users to Explore ALL Seven Continents

September 30, 2010, 3:50 pm
Three years after its launch, Google announces that Street View is now available for all seven continents . This mapping layer was created to allow users the opportunity to "explore street-level imagery" and is incredibly useful for a number of things. I personally use it every time I am going somewhere new because I function much better when I...

Transitioning Your Yahoo! Search Marketing Account to MSN AdCenter

September 30, 2010, 3:41 pm
It’s funny, I’ve always considered the Yahoo! Search Marketing and MSN’s AdCenter PPC networks a royal pain. Even with Google’s AdWords controlling roughly 80% of the paid clicks coming into my clients’ sites, I still managed to spend probably less than 5% of my time in YSM and AdCenter combined. Most of the time, my...

The Social Network: Fact and Fiction

September 30, 2010, 3:29 pm
by Mike Krumboltz There's an old saying in Hollywood: Never let the truth get in the way of a good story. The creators of " The Social Network ," the movie about the rise of Facebook, took that mantra to heart. Facebook founder and CEO Mark Zuckerberg calls the movie fiction . The filmmakers don't disagree. The film has little concern for...

Consumer Watchdog Calls Google Chicken In Second Vid

September 30, 2010, 3:29 pm
Consumer Watchdog's video production department is at it again. The group, which received all sorts of coverage after portraying Eric Schmidt as an ice cream man with a disturbing leer, has now released a second clip calling Google chicken. Set to Carl Orff's dramatic "O Fortuna," the new video is otherwise pretty simple. Images of a chicken are...

Microsoft Advertising Reasearch and Development Wants to Meet YOU at SMX East!

September 30, 2010, 3:19 pm
If youre managing paid search campaigns and heading to SMX East in NYC next week, our team would love to talk with you! There will be two, 1hr focus groups at SMX East and youre invited to sign up and participate in one or both: adCenter Campaign Improvements : Come see new design ideas for campaign management, monitoring and reporting and let us...

More People Turning Online to Research

September 30, 2010, 3:14 pm
Today PewResearchCenter released a report that goes into depth on the rise in how we are researching products online . One of largest increases Pew found was how people are using the web to make their shopping and services decisions by comparing products and options online. We agree - in fact, we know how important having product information and...

Share the love with Valentine's Day savings

September 30, 2010, 3:09 pm
This Valentine's Day discover sweet savings with Google Checkout. Now through February 11th, save $5, $10 or $20 on gifts for you and your loved ones. A variety of stores are offering exclusive discounts with Google Checkout, including, and It's easy to find places to save. Simply browse participating...

Pulpit Charges, Untimely Passings, Pigskin Prep: September 2010 Buzz

September 30, 2010, 2:58 pm
by Vera H-C Chan Leisurely summer mindsets shifted into fall routine, Halloween costume planning, and fantasy football. Of course, not all has been at peace in this autumn transition, as a Baptist megachurch faces soul-wrenching accusations. And, people have had to make more sad farewells then they cared to do. Below, what passed through in...

Zeus Trojan Arrests Show Cybercriminals Getting More Vulnerable

September 30, 2010, 2:58 pm
Federal and state authorities have reportedly charged over 60 people in connection with a global cybercrime scheme using the Zeus Trojan to steal millions of dollars from U.S. bank accounts. Trusteer , a secure browsing service, which claims to be in use by over 12 million online banking customers and protects over 70 banks, shared some commentary...

Yea, we know about Top news spam (and some good news, too)

September 30, 2010, 2:38 pm
Hey all, We've been busy over here at Digg HQ and I wanted to take some time to address some of the work we've done based on feedback from our community. We track all incoming emails, most Twitter mentions (we may miss a few here and there, but we do our best), and comments left on the site about the new Digg and incorporate that information into...

Facebook Jumps Yahoo; Second Largest Video Site in U.S.

September 30, 2010, 2:37 pm
According to comScore Video Metrix, 178 million U.S. Internet users watched online video content in August for an average of 14.3 hours per viewer. The total U.S. Internet audience engaged in more than 5.2 billion viewing sessions during the course of the month.Click to read the rest of this post...

Document revision history, in-cell dropdown, and more new features in Google Apps

September 30, 2010, 2:17 pm
Over the last few weeks, we launched some exciting new updates that make it even easier for business users to create and collaborate on to Google Sites, Google documents, and Google spreadsheets. In Google documents, we launched a new revision history interface which lets you easily see what changes have been made to a document. Changes are...

The Searches of September: Beginnings and Endings

September 30, 2010, 2:17 pm
September brings the beginning of school, the beginning of autumn, and the beginning of the fall TV season. Here at Yahoo! Search we've spent the month serving up answers to questions about all of these 'and more. The opening of the school year brought students back to their computers with requests for guidance about everything from science fair...

Meg Whitman's Denial, Tina Fey's Award, Kale's Virtues: What's the Buzz

September 30, 2010, 2:12 pm
by Claudine Zap Our top picks from the day's hottest searches. Tina Fey (Searches increased by 2,063%). The comedian will be honored with the Mark Twain Prize for American Humor. She's the youngest and only the third woman to receive the award. "Deadliest Catch" (+1,559%). The two stars of the incredibly popular TV show have reportedly quit . Kale...

178 Million U.S. Internet Users Watched Online Video Content in August

September 30, 2010, 2:01 pm
According to comScore Video Metrix , 178 million U.S. Internet users watched online video content in August for an average of 14.3 hours per viewer. The total U.S. Internet audience engaged in more than 5.2 billion viewing sessions during the course of the month. Click to read the rest of this post.

For Google, Open is the New Closed

September 30, 2010, 2:01 pm
Google CEO Eric Schmidt wowed (and scared) the crowd at TechCrunch Disrupt Sept. 28 when he talked about autonomous search and serendipity engines , but he also piqued curiosity by framing Google as open and Apple as closed. If you really think about it, Google's open strategy can be limited by companies taking open source platforms and adapting...

Influence Isn't Just About Popularity, It's About Controlling the Conversation

September 30, 2010, 1:54 pm
Vocus and Brian Solis partnered to conducted a survey about "What makes an influencer" and how brands can increase their influence. 50% indicated that that the most important action for increasing influence  was to create, post or share compelling content. I posted an article about blogging that pretty fmuch falls in line with this...

New Sphinn, One Week Later: Your Thoughts?

September 30, 2010, 1:48 pm
It's been eight days since the new Sphinn launched. Our mission hasn't changed: to publish the best online marketing content possible. When we made the switch, I asked our readers to give us 2-3 weeks to see how we're doing. But we'd love some early feedback now, even if it is a bit premature.

Facebook Reveals Interesting Info About People Who “Like” Content

September 30, 2010, 1:46 pm
Facebook posted a note sharing some insights into who are the biggest "likers" of content on Facebook, and how engaged they are compared to other Facebook users.  "People who click the Facebook Like button are more engaged, active and connected than the average Facebook user," Facebook says. "The average...

Facebook Second Only To YouTube For Video Viewing

September 30, 2010, 1:44 pm
comScore said today that 178 million U.S. Internet users watched online video in August for an average of 14.3 hours per viewer. Google sites, driven by video viewing on YouTube, ranked as the top online video property with 146.3 million unique viewers. Facebook move up one position to land in the second spot with 58.6 million viewers, for a...

BingBot Arrives Early [Search News Roundup]

September 30, 2010, 1:31 pm
First spotted at Webmasterworld, BingBot arrived yesterday, and Bing later confirmed a staged rollout is underway a couple days ahead of schedule. Bing noted that you'll continue seeing traffic in your server logs mostly from MSNBot, but will transition to (and be completely replaced by) BingBot traffic (Mozilla/5.0 (compatible; bingbot/2.0...

"The Flintstones": Fabulous at 50

September 30, 2010, 1:05 pm
by Claudine Zap Yabba dabba doo! "The Flintstones" are 50. Back in the Stone Age of television, there was " The Flintstones ," the cartoon family show set in the Stone Age . Sort of. The first episode aired back on September 30, 1960. That's right, 50 years ago , Fred, wife Wilma, and daughter Pebbles made their debut along with neighbors Barney,...

Facebook Reveals Interesting Info About People Who "Like" Content

September 30, 2010, 12:46 pm
Facebook posted a note sharing some insights into who are the biggest "likers" of content on Facebook, and how engaged they are compared to other Facebook users.  "People who click the Facebook Like button are more engaged, active and connected than the average Facebook user," Facebook says. "The average 'liker' has...

Google's New Latin Translation Tool: I Came, I Saw, I Mangled

September 30, 2010, 12:45 pm
Google added a Latin-to-English translation tool today. Not great quality, but it makes for some unintentionally funny reading. You can read the original Google post here (all in Latin), but here's what you get when you translate the post using their own new tool: I came, I saw, I translated the words 9/30/2010 12:01:00 AM That language...

Discovering Delicious Favorite Tags feature

September 30, 2010, 12:44 pm
Greetings, Delicious community: My name is Layla, and I am the new community manager for Delicious, Groups , and Answers . I came to Yahoo! after taking a one-year maternity leave. I had been enjoying motherhood so much that I figured I would go back to work only if a great opportunity knocked, and then I got offered my absolute dream job. I have...

Optimize Your Ads for Yahoo! and Bing Now

September 30, 2010, 12:29 pm
Soon, youll be able to advertise on Yahoo! Search and Bing with one account through Microsoft Advertising adCenter. Now is a great time to optimize your campaigns since Yahoo! ad serving is expected to gradually move to adCenter over the course.

Kinectimals Demo for Xbox 360 at Advertising Week

September 30, 2010, 12:24 pm
Following Colm's post on our Future of Digital Marketing session at Advertising Week yesterday, we're publishing a series of videos from the event. First up - Mark Young's "too cute" demo of Kinectimals for Xbox 360 Kinect. If this doesn't get your multi-screen advertising creative juices flowing''nothing will! Follow us on Twitter and our...

comScore Releases August 2010 U.S. Online Video Rankings

September 30, 2010, 12:13 pm
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 178 million U.S. Internet users watched online video content in August for an average of 14.3 hours per viewer. The total U.S. Internet audience engaged in more than 5.2 billion viewing sessions during the...

Some Android apps caught covertly sending GPS data to advertisers

September 30, 2010, 12:08 pm
The results of a study conducted by researchers from Duke University, Penn State University, and Intel Labs have revealed that a significant number of popular Android applications transmit private user data to advertising networks without explicitly asking or informing the user.

How to Tailor Your Ads to a Consumer’s Mindset

September 30, 2010, 12:07 pm
Interesting research from Yahoo's advertising group surfaces what types of messages ads should be delivering during specific phases of user actions and behaviors on web sites.

9 Ways To Build A Twitter Community With Substance

September 30, 2010, 12:04 pm
Finally! This is the article I'll be sharing with clients to make sure they grow a Twitter following the right way, without focusing on useless milestones and wondering if they should beg, borrow, and steal to gain followers.

Google introduces a new image compression format - WebP

September 30, 2010, 11:59 am
Some engineers at Google wanted a way to further compress lossy images like JPEG to make them load faster, while still preserving quality. The result - a new image complression format.

Chaos at Yahoo: Execs Leaving; Bartz Future in Question

September 30, 2010, 11:40 am
Although LinkedIn CEO (and former longtime Yahoo employee) Jeff Weiner yesterday said Yahoo is in position to do for browsing what Google did for search, the turmoil continues within Yahoo headquarters. Yahoo will announce the resignation of three more executives -- Hilary Schneider, head of Yahoo's North American Region, David Ko, head of...

Variety Partners With Fizziology On Popular Movies In Social Media

September 30, 2010, 11:33 am
Social media  research company Fizziology, has partnered with Variety to create a weekly chart of the most popular movies in social media. The Weekly Fizz10, Fizziology's proprietary chart of the 10 ten movies in social media, will appear every Wednesday on The partnership also includes the use of additional Fizziology social...

5 Ridiculous SEO Myths Spread in 2010 by Web Designers, Bloggers and Journalists

September 30, 2010, 11:22 am
Steve Rubel and his ridiculous 'SEO is dead' escapade during the Google Instant presentation is just the tip of the iceberg when it comes to articles about SEO from outsiders. Now that SEO has gone mainstream and everbody deals with it many people write about SEO who have barely a clue about it. Others, often web designers who know the basics of...

More Execs Thought To Be Leaving Yahoo

September 30, 2010, 11:21 am
Never mind talk of Yahoo employees finding the door marked "exit"; it's almost starting to seem like they're willing to jump out the nearest window, instead.  And the next people to depart will be high-ranking execs whose departures could affect Carol Bartz's stay, according to a new report. A small disclaimer: nothing's been...

Google's Most Trusted SEOs Lash Out Over The

September 30, 2010, 11:00 am
In their very own webmaster forum, Hoogle has offered clear advice on how to reverse the impact of a site hit by the May Day update. That advice doesn't always seem to work.  Those webmasters and SEOs who Google values so much, the forum's "top contributors," are fighting with each other over this topic. Some feel the need to protect Google,...

Seesmic Updates iPhone App with New Features and Ads

September 30, 2010, 10:55 am
Popular social media client Seesmic has launched some new updates for its iPhone app. It now supports Retina Display, creating and adding users to Twitter lists, in-reply-to-converation and direct messages in threads, checking private Facebook messages, pull-down to refresh, and Instapaper & Read it Later integration.  Seesmic for...

Google Celebrates "The Flintstones" 50th Anniversary With a Doodle

September 30, 2010, 10:46 am
Today the Google logo has been replaced by a doodle, as it often is. This one is a graphic of the wildly popular animated sitcom, The Flintstones. This doodle is to celebrate the 50th anniversary of the show that brought the town of bedrock into our lives and introduced us to so many classic characters such as the Flintstones and their best...

Google's URL Shortener - now open for public use

September 30, 2010, 10:45 am
To start using, type "" in your web browser and hit enter. There you'll find a simple interface where you can quickly shorten a URL.

Google News: Instant Adds Keyboard Navigation; Bing VP Disses Instant; Flintstones Doodle & More

September 30, 2010, 10:39 am
Google yesterday announced a new feature to Instant: keyboard navigation of SERPs. Instant results have also been added for some of its search features (news, videos, books, blogs, updates, and discussions). Don't think this has rolled out completely yet, as I can't access it on Safari, Firefox, or even Google's own Chrome browser on my Mac....

Street View Set To Cover All Seven Continents

September 30, 2010, 10:14 am
Sometime today, Street View fans should be able to take in sights on all seven continents for the first time ever.  Coverage of Brazil and Antarctica will make this possible, and images of Ireland are supposed to become available, to boot. We can't guarantee the timing of this development, as a couple of details don't add up.  Problem...

Using Your Competition to Establish Online Marketing Goals

September 30, 2010, 10:01 am
by Stoney deGeyter Most business owners start with a pretty good idea of who they are competing against before they even set up shop. This is valuable information that can help you overcome a deficit of knowledge that you may not even know you have. Just as competitor knowledge is valuable for offline businesses, a business owner must also...

Do you really need to write for search engines?

September 30, 2010, 9:59 am
I talked to a prospect the other day who asked, "Do you have to write for search engines? Would it be cheaper if I asked for "regular" online writing services instead?" And I thought, "'Regular' online writing services? In my mind, online writing and writing for search engines (otherwise known as SEO copywriting) are almost one and the same." Hmm'...

Forecast Puts Facebook’s 2010 Ad Revenue At $1.6 Billion

September 30, 2010, 9:44 am
An investment bank that’s been around for over 90 years believes Facebook ads are going to make the social network a whole lot of money in 2010.  In fact, Cowen and Company predicted that the sum will exceed $1.6 billion. That’s significantly larger than the last credible estimate to cross anyone’s desk.  Joseph...

With the Recent Introduction of Google Instant, Has Google Taken SEO to a Whole New Level?

September 30, 2010, 9:44 am
A little over a week ago, Google Instant was released and it seems as though it has been the talk of the Internet ever since. You can't land on an SEO, marketing or tech blog without reading at least one opinion about it and the opinions that are out there certainly differ greatly from one another. Simply put, with Google Instant , Google...

Russia, Yahoo-Bing, Japan, Global Twitter & International SEO Hit Seattle

September 30, 2010, 9:34 am
On October 6th, the Bell Harbor Conference Center in Seattle will host the the first International Search Summit in North America - but what is special about this event and why should people attend? Michael Bonfils, CEO of WebCertain US and the host of the Seattle Summit sums it up when he says, "Most conferences only speak about English and US...

Scribe 3.0: SEO Made Simple

September 30, 2010, 9:29 am
Some people think search engine optimization is a dark and mysterious art. But for online writers and content producers, it's really as simple as 1, 2, 3: First, you need the right keywords, so you understand the language your readers, customers, or clients are using when they search. Second, you need compelling content that people love and search...

Google Instant Gets A Little Faster and More International

September 30, 2010, 9:23 am
Google announced on their official blog that they were rolling out a couple of new features for Instant, to make it even faster and easier for users to find exactly what they are looking for. To help with easy navigation, users will be able to explore their results using their keyboards; trackpads and mouses are no longer needed. This feature is...

The Importance of Google Scribe & SEO

September 30, 2010, 9:23 am
Whenever Google releases a new experiment in their Lab, it's important to pay attention. Often times, the search engine shows its cards so to speak, revealing some of the thinking behind the company's operations. For instance, the release of Buzz reaffirmed the search giant's angst as they tried to enter the social networking jumble. Likewise,...

The 3 Major Causes of Duplicate Listings in Local Search

September 30, 2010, 9:23 am
Over the past 2 months I would say somewhere in the neighborhood of 99.3% of the phone calls I have received involve companies who are seeing double-vision when it comes to their Google Places listings. Not to shut my phone line down or anything, but I can honestly say that I hate duplicates with the fire of 1000 suns. I mean, if local search is...

Signs That Blogging is Not Only Alive, But More Critical Than Ever

September 30, 2010, 9:21 am
Every so often, one of those "social media vs. blogs" discussions comes up. Questions like "is social media killing blogging?" gets asked. Time and time again, the answer is a resounding "no", but various pieces of news released this week seem to really drive that point home.  Blogs: Are they more or less...

CareerBuilder Launches Facebook Referral App

September 30, 2010, 9:10 am
CareerBuilder has launched a new application called “Work@” that allows employees to share their company's job openings on their Facebook page. Work@ pulls open jobs housed on a company's website or in their Applicant Tracking System.  After an employee adds the Work@ application to their Facebook account, CareerBuilder's job...

Demand Media Case Study

September 30, 2010, 9:02 am
It seems that Demand Media and its recently filed IPO has re-ignited a lot of the discussion that was first set in motion after Wired's Daniel Roth wrote a feature article titled "The Answer Factory: Demand Media and the Fast, Disposable, and Profitable as H**l Media Model" back in October 2009.

We Need Better Filters for a "Tsunami of News" and the "Information Bubble"

September 30, 2010, 8:49 am
The news media has changed, people no longer rely on the 6:00 news to bring them up to date, we live in a 24/7 news cycle where things change and are shared via social media channels instantly. However this leads to two new problems the Tsunami of News and living in an Information Bubble

Forecast Puts Facebook's 2010 Ad Revenue At $1.6 Billion

September 30, 2010, 8:44 am
An investment bank that's been around for over 90 years believes Facebook ads are going to make the social network a whole lot of money in 2010.  In fact, Cowen and Company predicted that the sum will exceed $1.6 billion. That's significantly larger than the last credible estimate to cross anyone's desk.  Joseph Tartakoff recalled late...

The Future Of Search Engines If Paid Search Is Given More Importance Than Organic Search

September 30, 2010, 8:16 am
The search industry thrives because of the search engines, the searchers(Users) and the people who work behind the content of every form of web resource which gets ranked on the search engines. i.e the web designers and developers, the SEOs, the PPC campaign managers and ofcourse the think tank behind the search engines. People have been searching...

New Study Shows Online Product Research Up 15%

September 30, 2010, 8:10 am
Pew Research published a new study showing 58% of Americans perform online research of products and services before buying, up from 49% in 2004. Demographic report included as well as statistics on who's leaving reviews and comments.

Google Turns Failed Phone Store Into Android Gallery

September 30, 2010, 8:08 am
Google has launched a phone gallery to display Android devices that "deliver the best Google experience today". The gallery can be found at You may recognize the URL as the former destination of Google's failed phone store.  "Here at Google, we're thrilled with the global adoption of Android and with the...

Yahoo Executive Exodus Continues

September 30, 2010, 8:07 am
You know that we here at Marketing Pilgrim have had boatloads of fun at the expense of Yahoo’s CEO Carol Bartz. Initially, I thought (like many others) that her brash style would be good for the ailing Internet property that was once at the top of a pretty large heap in the Internet space. As is often the case with perceptions they can fall far...

Facebook Revenue Estimates Continue to Rise

September 30, 2010, 7:21 am
As if we needed more evidence that Facebook is not only making money but it appears to be making very real money, the estimates for this year’s revenue keep going up. paidContent reports It was only last month that eMarketer said Facebook’s ad sales for the year would likely total $1.2 billion. In a report today on the state of the overall ad...

How to: Use B2B Social Media for Lead Generation

September 30, 2010, 6:48 am
Kipp Bodnar of HubSpot This post is one of a series of liveblogs from the 2010 MIMA Summit. B2B social media can be surprisingly successful with a specific focus on lead generation. If social media is to be taken seriously for B2B by marketing decision makers, it needs to maintain a focus on business objectives and driving sales vs. "fluff". B2B...

Google Adds Instant to More Search Types, Countries

September 30, 2010, 6:13 am
Google announced some new features for Google Instant. They haven't released it for the browser or for mobile yet, but they have added some desktop functionality.  First off, they have added keyboard navigation, so you can use Google Instant without touching your mouse, should you choose to do so. The navigation lets you scroll through...

Why and when Google might be showing just four results

September 30, 2010, 4:19 am
At first I thought it was an idiotic test. Then I decided it was genius. Google worked out from the multiple similar searches I had performed that I was struggling to find the right search term. In response, it showed me a shorter version of the results page - so that it would load faster. This, in turn, means I would eventually find the right...

Will EverCookie kill the affiliate market?

September 30, 2010, 3:29 am
Do you know what an “EverCookie” is? If you are in the affiliate market, as affiliate or merchant or network, you should really know about EverCookie! An EverCookie is simply put a cookie that can’t be deleted – a true permanent cookie. I am sure you can see the problem.

How to become an email marketing genius: The Simmer

September 30, 2010, 12:17 am
A simple case study showing what makes a great email marketing newsletter. I love this line from Andy Sernovitz: "Change your goal from get them to buy to get them to read forever."

How to Turn Google Analytics Into Your Own Rank Tracker

September 30, 2010, 12:09 am
Posted by MikeCP Today I want to talk about tracking organic ranking in Google Analytics. Previously, we were able to determine the page from which a Google organic click was coming from (detailed on the Distilled blog by Will Critchlow). This was nice because we could append this to the end of our keywords in Google Analytics for some interesting...

How To Monitor Your SEO Results

September 30, 2010, 12:09 am
Monitoring the results of your search engine optimization campaign might not be as difficult as you think. Chances are if you have done your search engine optimization correctly it is working and its success depends on how much. Everyone has a different definition of success when it comes to SEO so make sure you are dealing with apples to apples...

The Status Of Social Media Marketing Vs. SEO

September 29, 2010, 11:57 pm
"WebmasterWorld Members discuss how SMM (Social Media Marketing) may be moving into mainstream Internet marketing, where SEO once ruled."

Search: Desktop by Day, Mobile by Night

September 29, 2010, 10:02 pm
The chart from iCrossing Mobile via SAI below tells me one thing clearly. When people get to the office in the morning they start searching like crazy. I'm not saying they are working but they sure are searching. As the day wears on, the office search mojo wanes probably because there may be actual work to get done before heading home. Mobile...

Pre-Purchase Online Research Done by Nearly 60% of Americans

September 29, 2010, 9:26 pm
As many of you have figured out over time, I really don't trust research especially that about the online space. Why is that? In the vast majority of cases when you look at the 'sponsor' of that research, they have a vested interest in the findings looking a certain way. I'm not saying the research is completely unreliable but it does look funny...

New Report Says Social Media Creators Have Stopped Creating

September 29, 2010, 9:15 pm
When it comes to social media usage, Forrester categorizes the world using their patented Social Technographic Ladder. Creators (23%) are at the top. These are the people who create blogs, upload videos and write articles for the web. (I’m one of those. Are you?) Right under that are Conversationalists and Critics who exchange info by ...

Navigating the Future of Digital Marketing at Advertising Week 2010

September 29, 2010, 7:19 pm
Its Wednesday at AdWeek 2010 and today Microsoft showcased exciting products across three screens: the PC, the mobile and the television. The PC Deepzoom and Pivot are two exciting technologies that people can currently use to visualise and navigate their way around data. In the Deepzoom demo, Stephen Kim, General Manager at Microsoft showed us a...

AdWeek 2010: Defining Value and Driving Conversations on the Facebook Frontier

September 29, 2010, 7:19 pm
If there was any doubt that Facebook is the darling of the industry right now, it was eliminated at the Marketing That Connects AdWeek session on Tuesday afternoon. Despite one tough question from the audience about customer service and a snarky comment about the so-called Facebook movie, the panelists were rather gushy. VP of Global Sales Mike...

The Power of Positive Impact: 10 Billion Impressions, 0 Media Budget - AdWeek 2010

September 29, 2010, 6:49 pm
Traditional charities rely on donors to shore up their overhead and support their causes. But theres another modeland it can be incredibly relevant for todays brand marketers. Troy Young, President of SAY Media (formerly Video Egg), hosted an AdWeek panel focused on how companies can boost their brand while doing a world of good. Brands such as...

Doug Sweeney, Levi's VP of Brand Marketing: Revitalizing Levi's Brand and Rebuilding America - AdWeek 2010

September 29, 2010, 6:49 pm
Tuesday, on a wet dreary day, Doug Sweeny, Vice President of Brand Marketing for Levi Strauss & CO., and Tyler Whisnand, Director at Wieden+Kennedy , charged the Advertising Track session of the OMMA Conference to Go Forth. Doug Sweeny of Levis (left) and Tyler Whisnand of Wieden+Kennedy (right) Sweeny began by candidly outlining Levis...

Twitter Says No to Political Promoted Tweets

September 29, 2010, 6:03 pm
There's a story on ClickZ today that states that Twitter is not going to allow politicians to buy promoted tweets. An internet consultant working on a campaign inquired and was told that Twitter wasn't accepting this type of ad at this time. At first, it seems like this was big news. A company turning away business? And turning away a topic that...

Fly through your Instant search results with keyboard nav

September 29, 2010, 5:12 pm
Our aim with Google Instant is to make search faster and easier, and this week we're rolling out two enhancements to take that a step further. First, we've introduced keyboard navigation to help you explore your Instant search results using just your keyboard, with no need for a mouse or touchpad. We're also making Instant available within many of...

Bingbot, the Sequel

September 29, 2010, 5:07 pm
Early this month, in the Bingbot is Coming to Town blog post, we provided details about the impending change from msnbot to bingbot. Its almost October 1 st , so we thought wed send out a quick reminder that this change is still in the works. Taking into account webmaster feedback, we have modified our rollout schedule a bit. Instead of doing an...

Popular Posts and Blog’s Stats Gadgets Now Available for Blogger Blogs

September 29, 2010, 4:29 pm
Blogger announced today that two gadgets have graduated from the experimental "Blogger in Draft" status to full-on gadgets. These are Popular Posts and Blog’s Stats. They can now be added to any blog from the Gadget Directory.  "Both of these gadgets take advantage of the traffic data that is being collected by Blogger...

2 Million Sites Have Added Facebook's Social Plugins Since f8

September 29, 2010, 4:29 pm
Today at the Web 2.0 Expo, Facebook announced that in the five months since f8, the company's developer conference where it unleashed its Open Graph initiative and social plugins, nearly 2 million websites have added social plugins. Facebook tells WebProNews, major sites in the media, sports, entertainment and commerce industries that have added...

Microsoft Joins Yahoo In Criticizing Google Instant

September 29, 2010, 4:25 pm
Many people laughed when Microsoft chose to call Bing a "decision engine," but the logic behind that name was apparent today when Microsoft exec Yusuf Mehdi spoke at the TechCrunch Disrupt conference.  Mehdi indicated that he thinks Google Instant represents a step in the wrong direction. Mehdi, the senior vice president of the...

Brick and Mortar Retailers Will Benefit from Online Inventory Listing

September 29, 2010, 4:03 pm
Earlier this month, Google announced that it was making public its documentation for Local Shopping inventory for Google Merchant Center. This is a feature that lets retailers let consumers know about what they have in stock. is another site that based upon a similar principle, and it's doing pretty well. has over a...

Holiday Preparation Series: Home and Garden PPC Insights and Optimization Tips (U.S. Market)

September 29, 2010, 3:45 pm
In just 10 short days, my in-laws will be on a plane from Boston to Seattle for a week-long visit. In direct contrast to the typical in-law stereotype, Im actually thrilled to see them and cant wait to spend some time catching up and listening.

YSM/adCenter Feature Comparison #2: Distribution Controls

September 29, 2010, 3:34 pm
How to set distribution settings and blocked domains once you've transitioned to adCenter This is the latest in a series of articles that explains how Microsoft Advertising adCenter differs from Yahoo! Search Marketing. They're intended to help Yahoo! advertisers prepare for the upcoming transition and become familiar with adCenter. Once Yahoo!...

Jar Jar Binks... in 3-D

September 29, 2010, 3:34 pm
by Mike Krumboltz The 3-D craze ain't over until George Lucas says it is. The grand master of all things "Star Wars" is brining his six space operas into the third dimension. The news sparked massive interest in "star wars 3d" and "star wars 3d date." For the record, "Episode I" will hit theaters in 2012 . It'll be like Jar Jar is so close you can...

Popular Posts and Blog's Stats Gadgets Now Available for Blogger Blogs

September 29, 2010, 3:29 pm
Blogger announced today that two gadgets have graduated from the experimental "Blogger in Draft" status to full-on gadgets. These are Popular Posts and Blog's Stats. They can now be added to any blog from the Gadget Directory.  "Both of these gadgets take advantage of the traffic data that is being collected by Blogger Stats...

Holy Cool Car, Batman: Batmobile Replicas for Sale

September 29, 2010, 3:19 pm
by Claudine Zap Holy bat car! The 60s-style Batmobile is now available - for those with Bruce Wayne bank accounts - in life-sized replica form. DC Comics has officially licensed Fiberglass Freaks to re-create, down to the flame throwers (working, natch), the futuristic car that the Caped Crusader drove in the 1960s TV series. For $150,000, you too...

Sysomos Finds 71 Percent Of Tweets Go Unacknowledged

September 29, 2010, 3:09 pm
Marketers, businesspeople, and needy types shouldn't get too concerned the next time one of their tweets seemingly goes ignored.  According to new research from Sysomos, about seven out of every ten tweets fail to earn replies or retweets. Surprised?  So were we.  Twitter's gained a reputation for being a place to hold...

Make Your Company a Player On the Social Web

September 29, 2010, 3:08 pm
In a recent article on, several "players" on the social scene argued where media agencies would go in the future, how they would evolve. The result was a large amount of unique and relevant ideas specifically on social marketing, if not the entire media marketing field in general. So how can you and your business become a player in the...

Google's Seven Display Ad Predictions

September 29, 2010, 2:59 pm
"What will display advertising look like by 2015? At the Interactive Advertising Bureau's MIXX Conference...advertising execs got a taste this week of the future of display advertising from Neal Mohan, vice president of product management at Google, and Barry Salzman, managing director of media and platforms at Google"

Tweetbeat Launches for Following Events Without Hashtags

September 29, 2010, 2:54 pm
Kosmix announced Tweetbeat today. A representative for the company tells WebProNews this product will "change the way that we observe and participate in live events forever." A bit dramatic perhaps, but it did just go live and provides tweets about major events, in real-time.  It's dubbed as a way to keep up with live sports,...

The Short Lifespan of A Tweet

September 29, 2010, 2:09 pm
Some really good charts & info here about tweeting.  From the page: After analyzing over 1.2 billion tweets, the Sysomos team found that only 29% of tweets actually produce a reaction - that is, a reply or a retweet.

LinkedIn Announces Signal, New Stream-Sorting Feature

September 29, 2010, 1:59 pm
LinkedIn has announced a new beta product called LinkedIn Signal, which the company describes as a new way to view, search and sort your stream of status updates and news.  LinkedIn Signal comes with five main features: filtering by  browsing only relevant status updates from your stream, search for keywords, topics or people across...

How is Google Indexing More Search Results?

September 29, 2010, 1:55 pm
Nice in depth look at Google's display of more single-domain results in the SERPs from Rhea Drysdale at Outspoken Media - and the factors that may contribute to how and what type of results are shown.

More Than Half Of Americans Do Online Research Before Making A Purchase

September 29, 2010, 1:48 pm
More than half (58%) of Americans conduct online research about the products and services they are considering purchasing, according to a new report from the Pew Internet & American Life Project. That is an increase from 49 percent who said they did online research for a product or service in 2004.  The number of those who do research...

Google Talks Hyperlocal Mobile Ads

September 29, 2010, 1:36 pm
Google has hyperlocal search ads for mobile search, which the company has highlighted today in a post on tis Mobile Ads blog. Google specifically discusses a use-case from Rent-A-Car.  In the scenario described, someone has car trouble and is able to quickly find a nearby car rental place from the side of the road as they simply enter...

Google Updates SEO Starter Guide [Search News Roundup]

September 29, 2010, 1:30 pm
Google's updated SEO Starter Guide, which outlines the best practices that will make it easier for search engines to crawl, index, and understand your site's content, has arrived. New to this edition is a glossary to define terms throughout the guide (featuring a little cartoon Googlebot); more example images to help you understand the content;...

Britney Goes on 'Glee,' Krispy Kreme's Sweet Success, 'Breaking Dawn' in Brazil: What's the Buzz

September 29, 2010, 1:10 pm
by Claudine Zap Our top picks from the day's hottest searches. Krispy Kreme (Searches increased by 3,473%). Sweet: Donut maker's profits are up 34 percent in the last three months . "Twilight: Breaking Dawn" (+1,768%). If the rumors are true, the next in the vampire series will be partially filmed in Brazil. Quentin Tarantino (+996%). The...

Gmail Gets a Long Overdue Setting

September 29, 2010, 12:48 pm
Google is launching a new option in Gmail that lets users turn of conversation threads. This is a feature that was innovative when Google released its popular email service years ago, but not everyone has been a fan of this style of email communication.  I'm not sure why it's taken Google so long to offer a setting to turn the feature off,...

White Hats: You Can't Win, So Go Black Hat

September 29, 2010, 12:43 pm
While I think Search Engine Watch knew this was link-baitish in running it, writer Gary-Adam Shannon seems pretty serious that it's all over for white hats and black hat is the way to go. OK, what do you all think. Is he right?

Advanced Search Operators

September 29, 2010, 12:43 pm
This is a really great list/explanation of how to get the most out of's search engine. I think you'll want to bookmark it for future reference.

No SERP Results Beyond Page 1 in Google: Test or Bug?

September 29, 2010, 12:30 pm
Update: "This is a bug affecting a small number of users. We will work to resolve it as soon as we can," a Google spokesperson tells Search Engine Roundtable. Reports are surfacing all around the web that Google is only showing the Top 10 results for some users. This means some people can't see links to any further SERPs (i.e., they can't click...

Social Networking Users are Creating Less Content

September 29, 2010, 12:15 pm
A new study from Forrester Research has found a decline in the number of content creators across social networking sites, even while general use and participation on these sites has risen. The group of users classified as "Creators" - those who record videos, post blog entries, write reviews and post comments to articles online - are less...

Announcement: Windows Phone 7 Publishers and App Developers in the U.S. Can Now Register via pubCenter

September 29, 2010, 12:08 pm
As a quick aside from all the AdWeek 2010 coverage here on the Microsoft Advertising Blog, I wanted to take a second to point out an important announcement from Raj Kapoor on the pubCenter Blog: Register your Windows Phone 7 Apps with Microsoft Advertisings solution for Publishers and App Developers . Kappor writes: Today,

Gmail Now Offers Users the Ability to Turn Off Conversation View

September 29, 2010, 12:08 pm
Gmail users who are NOT a fan of the conversation view in their emails have the option to turn it off. Google's Wiltse Carpenter (technical lead) took to the Gmail Blog to explain that, even though he is a fan of the feature, not everyone is. Mr. Carpenter likens conversation view to cilantro, stating "you either love it - and, like me, enjoy the...

Google Serendipity and Augmented Humanity

September 29, 2010, 12:02 pm
News out yesterday was that bans on texting aren't reducing car accidents. Well, luckily, Google CEO Eric Schmidt has the answer: computers should drive the cars. Aside from that odd sci-fi tangent, Schmidt spoke yesterday at the TechCrunch Disrupt event about where mobile and search is heading in the near future at Google. His big concept was...

21.4% of Paid Search Experts Get Right Answer to Tough Question

September 29, 2010, 11:53 am
In a recent Ultimate Quality Score Guide created by WordStream, 14 PPC experts including me were asked the annoying, but ultimately revealing, question: "(Question #4:) Quality Score vs. Bid Management: If you could pull just one of these levers in every PPC account you touch, which would you pull and why?" Andrew Goodman said: "Hello! It's all...

Mobile Email Marketing Pitfalls; How Do Your Messages Measure Up?

September 29, 2010, 11:53 am
By Len Shneyder Recently, I had the pleasure of presenting with eROI's Dylan Boyd on the topic of Mobile Optimization. We had a wonderful audience with a bounty of great questions stretching the limits of our imaginations and knowledge. Seriously, if you don't learn something from your audience then I doubt you're really listening. I'm writing...

Consumer Adoption of New Technologies and What it Means for Marketers - Advertising Week

September 29, 2010, 11:53 am
Carolyn Everson of Microsoft Advertising It must be both a marketers worst nightmare and his sweetest dream to reflect on the volume of new consumer gadgets that are launched every day. Each represents yet another platform with another technological challenge to overcome, but also has the potential to tap into an audience that has remained...

Fewer couples tying the knot

September 29, 2010, 11:48 am
New data from the US Census Bureau cites that the percentage of young adults (ages 25 to 34) who have never married has been on a steady rise over the past decade, from 35% in 2000 to 44% in 2008. The same number increased again in 2009 to 46%, passing up the percentage of married young adults at 45% for the first time. While there may be a lot of...

Google is Imitating Bing, Microsoft's Ballmer Says

September 29, 2010, 11:38 am
Microsoft CEO Steve Ballmer talked Bing yesterday, basically saying that Bing is better in numerous areas and that Google is trying to catch-up to their innovations. "Our maps are better, our images our better, our picture is different. And Google keeps responding," Ballmer said during a Q&A with the Seattle Times. Ballmer said Google has...

8 Bad Habits that Crush Your Creativity And Stifle Your Success

September 29, 2010, 11:37 am
"The brain is a wonderful organ. It starts the moment you get up and doesn't stop until you get into the office." ~ Robert Frost It's a myth that only highly intelligent people are creative. In fact, research shows that once you get beyond an I.Q. of about 120, which is just a little above average, intelligence and creativity are not at all...

Rand McNally Launches iPhone App

September 29, 2010, 11:37 am
Rand McNally has launched a free new iPhone app called “Explore America” that offers snippets of travel content, photos and videos, destination information and a daily quiz. Explore America users will receive a “daily adventure,” which includes a description of an interesting place in North America, a locator map, and up...

Google Renews Flu Prevention Efforts

September 29, 2010, 11:25 am
Don't wait until you're sick to search for terms like "flu" and "flu shot" this winter.  By adding a few tips and a flu shot finder to its results page, Google's taken special steps to help ensure that people who search for the words won't get sick in the first place. The tips, which you can read for yourself below,...

Register your Windows Phone 7 Apps with Microsoft Advertising's solution for Publishers and App Developers

September 29, 2010, 11:22 am
Today, we are launching the next phase of our Ads in Windows Phone 7 Apps program with the release of Microsoft Advertisings solution for Windows Phone 7 publishers and app developers in the U.S. This solution provides self-service registration, account management, reporting and payout capabilities for Windows Phone 7 app developers, leveraging...

Feature Comparison Series: Search Distribution Controls in Yahoo! Search Marketing and Microsoft Advertising adCenter

September 29, 2010, 11:12 am
This is the 2nd post in the Feature Comparison Series , which provides details on how Microsoft Advertising adCenter differs from Yahoo! Search Marketing. These posts are intended to dive deeper into the full feature comparison and help prepare you for the upcoming transition. Recent updates to adCenter will help you control the distribution of...

Video: Interview with Carolyn Everson at Advertising Week 2010

September 29, 2010, 11:07 am
90 days into her global role as CVP of sales and marketing strategy at Microsoft Advertising , we caught up with Carolyn Everson in between sessions here at Advertising Week in New York. In our chat, we talk about what she's been working on over the last 3 months, the sleeping giant that is display advertising, how she's achieved great success in...

Google Sheds Threading to Make Gmail Feel Like Outlook

September 29, 2010, 11:07 am
Hewing to its pledge to provide choice for its 180 million or so e-mail users, Google has backed off its adherence to its beloved "conversation view" by allowing users to receive e-mail messages in chronological order. The chronological order is the traditional method of viewing messages and is employed by Microsoft Outlook, the leading on-premise...

Skype Announces Deal with Avaya

September 29, 2010, 11:05 am
Skype announced that it has entered a new agreement with Avaya, a provider of enterprise communications systems, software, and services. The deal is to deliver real-time communications and collaboration solutions to businesses of all sizes.  Avaya customers in the U.S. will have access to Skype Connect and Skype users can make inbound calls...

Video: Interview with Rik Van Der Kooi at Ad Week 2010

September 29, 2010, 10:36 am
As CVP of the Advertiser and Publisher Solutions team at Microsoft, Rik drives the development of the technology platforms right across our consumer products that help advertisers connect with millions of people all over the world. In this interview, Rik talks about how his team works in partnership with advertising customers to create meaningful...

Video: Kinect for Xbox 360 Demo at Advertising Week 2010

September 29, 2010, 10:21 am
As mentioned in my interview with Darren Huston on Monday, this is the demo of Kinect he did with Paul Edwards from GM at the IAB MIXX conference. Follow us on Twitter and our Facebook Page and subscribe to the Microsoft Advertising Blog for all the latest news from Ad Week in New York City. Check out our Advertising Week microsite and follow the...

What Adobe Scene7 Update Means for Marketers and Developers

September 29, 2010, 10:08 am
Adobe's mobile plans are not just about Flash. The company announced an upgrade to its Scene7 offering, which has implications for both marketers and mobile developers.  Scene7 is a rich media service that lets retailers create an online catalog with video and 3D modeling (among other things). The new version includes support for mobile...

95% of Companies Have Tried Social Media; 40% Didn't Inhale!

September 29, 2010, 10:01 am
There are so many great findings in Econsultancy and bigmouthmedia's Social Media and Online PR Report 2010 I barely know where to start! This will probably be one of the few reports you'll want to spend dollars on this year, although I will add one caveat: the data is skewed towards the UK. That aside, here's a sample of some of the insights: 1....

95% of Companies Have Tried Social Media; 40% Didn’t Inhale!

September 29, 2010, 9:51 am
There are so many great findings in Econsultancy and bigmouthmedia’s Social Media and Online PR Report 2010 I barely know where to start! This will probably be one of the few reports you’ll want to spend dollars on this year, although I will add one caveat: the data is skewed towards the UK. That aside, here’s a sample of some of the...

AOL Acquires TechCrunch and Mike Arrington is Really Excited About It

September 29, 2010, 9:41 am
Yesterday the news broke that AOL had acquired TechCrunch, the technology-oriented and web properties community. A lot of speculation has been going around as to what will happen to the soul of TC and all the people that work there. In the post, Mike Arrington lays it all out on the line. Arrington explains that nothing is going to change on the...

Google Gives Sneak Peak of New Video Ad Formats at IAB's MIXX Event

September 29, 2010, 9:36 am
Yesterday, Neal Mohan, Google's vice president of product management, and Barry Salzman, Google's managing director of media and platforms, gave a keynote address at the Interactive Advertising Bureau's MIXX Conference in New York. And they used the event to give a sneak peak at some new video ad formats that they called "smart and sexy." Click...

Real-Time News Curation - The Complete Guide Part 4: Process, Key Tasks, Workflow

September 29, 2010, 9:32 am
What are the tasks involved in the real-time news curation process? What does exactly a news curator do? Photo credit: Carl Swahn In Part 1 of this Curation Guide I have explained the reasons why news curation has become a necessity. Part 2 was devoted to explain the difference between automatic news aggregation and human-powered manual...

Social growth takes a breather

September 29, 2010, 9:25 am
My colleagues have taken over the analysis of social participation, but if you read this blog you're most likely still interested. Briefly, here's the 2010 update of the ladder of social participation in the US. Compared to our previous update , Joiners (social network participants) continue to grow rapidly. The rest of the categories are stable...

Twitter to Replace Account Verification System with Something New

September 29, 2010, 9:25 am
There have been several pieces of interesting news regarding Twitter. For one, the company stopped verifying accounts, as it has done for celebrities and companies  for some time. The company is working on a new system to replace this.  Details about this new system remain a mystery, but Twitter says it will be better. The company's...

Link Research Tools: The All-in-One Backlink and Competitor Research Toolkit

September 29, 2010, 9:20 am
Backlink research and link building are the two most tedious (yet unavoidable) tasks in website promotion process. Link Research Tools is one the most powerful link research assistants you should definitely try. The toolkit has advanced methodology, varied data sources, customized settings and quite a few unique tools inside - everything you may...

Google's Bringing "Sexy" Back to Display Ads

September 29, 2010, 9:15 am
During a presentation at the IAB advertising conference, Justin Timberlake Barry Salzman explained how Google believes "display [advertising] is bringing 'sexy' back." While you thought that Google was all about search ads, the search giant insists that "display advertising really is at the heart of what we're doing at Google these days." With 99%...

5 Reasons Why You Will Outsource Local Business Listing Management

September 29, 2010, 9:05 am
Does your business standout to local consumers through local business listings? Is your business dependent upon the local geography for your revenue? If you're not using local business listings as an additional marketing tool to reach consumers then you are missing out on a significant local marketing tool. Considering that local business listings...

Mobile Video Booming In Europe

September 29, 2010, 9:00 am
The number of people viewing video on mobile devices has increased 66 percent in the past year to 12.1 million mobile consumers in the EU5 (U.K., France, Germany, Spain and Italy), according to a new report from comScore. The U.K. and Italy each have 2.7 million mobile video consumers, up 75 percent from July 2009 in the U.K. market and up 55...

Google’s Bringing “Sexy” Back to Display Ads

September 29, 2010, 8:58 am
During a presentation at the IAB advertising conference, Justin Timberlake Barry Salzman explained how Google believes “display [advertising] is bringing ‘sexy’ back.” While you thought that Google was all about search ads, the search giant insists that “display advertising really is at the heart of what we’re doing at Google these...

Steve Ballmer On Schmidt: "We're His Best Competitor"

September 29, 2010, 8:49 am
Last week, Eric Schmidt stated in an interview that Bing, not Apple or Facebook, is Google's biggest competitor.  Now Steve Ballmer has responded, essentially agreeing and indicating that Bing will continue to innovate and pose a threat. Microsoft's CEO told Sharon Pian Chan with respect to Schmidt's comment, "He's right! . . . ...

Google to Offer Interesting New Display Ad Formats

September 29, 2010, 8:44 am
While you may not tend to think about display ads when you think about Google, the company seems to be working hard to change that. Google says display advertising is at the heart of what it is doing these days, and that 99% of its top 1,000 clients are running campaigns on the Google Display Network.  The company showcased some new display...

Tips for Sellers to Avoid Buyer Claims

September 29, 2010, 8:35 am
Hi, everybody. My name is Wendy Roberts, and I work on consumer protections at PayPal. Today, we announced that we'll expand our buyer protection policy beginning Nov. 1, 2010. Just in time for the holiday shopping season, no matter where a shopper uses PayPal (on the millions of Web sites that accept PayPal around the world), they will be...

A scalable approach to track mentions at Twitter

September 29, 2010, 8:21 am
This article titled "BBC - Research and Development: What makes Zeitgeist tick" describes how the BBC tracks mentions at Twitter. It's a pretty technical in-depth description of a scalable system architecture, that could be used for way more analytics than just counting links to pages on BBC servers.

Bing is Fashionable with Ashley and Mary-Kate Olsen's The Row

September 29, 2010, 8:04 am
Ashley and Mary-Kate Olsen have long been part of the style and fashion industry and on October 3 rd they will be unveiling their spring collection of The Row, their luxury apparel and accessories brand at Paris Fashion Week. And Bing will be there to bring you exclusive content from their show and will be the official search engine for The Row....

Now Seeing Bingbot

September 29, 2010, 8:04 am
"Bingbot is now in the wild."

Facebook May Count Skype as Weapon Against Google

September 29, 2010, 8:02 am
According to Kara Swisher at All Things Digital's BoomTown, Facebook and Skpe are preparing a new "deep integration partnership". This would include integration of SMS, voice chat and Facebook Connect.    The Facebook integration will reportedly be available in Skype 5.0, which will come out of beta in the next several weeks,...

Video: Xbox 360 Kinect Demo at Advertising Week

September 29, 2010, 7:09 am
Following my interview with Darren Huston here at Ad Week, we've had a number of calls asking to see the demo of Kinect he did in his presentation at IAB MIXX, so here it is! Follow us on Twitter and our Facebook Page and subscribe to the Microsoft Advertising Blog for all the latest news from AdWeek in New York City. Check out our Advertising...

Rumor? Facebook and Skype Readying Deep Integration Partnership

September 29, 2010, 6:59 am
Kara Swisher  from AllThingsDigital reports: According to sources close to the situation, Facebook and Skype are poised to announce a significant and wide-ranging partnership that will include integration of SMS, voice chat and Facebook Connect. The move by the pair–which have tested small contact importer integrations before–is a natural...

Have You Checked in Yet? OMMA Panel on the Future Fortunes of Mobile Location-Based Services at Ad Week

September 29, 2010, 6:54 am
I must admit that Ive been slow to start using location-based services for the mobile, such as f oursquare , GoWalla and the recently launched Places from Facebook . The merit of checking-in to places I visit has so far escaped me. However, Im coming around to the idea that I would like to get something back in return for generating social content...

6 Ways to Dive In to Analytics & User Experience

September 29, 2010, 6:43 am
This post is one of a series of liveblogs from the 2010 MIMA Summit. Web Analytics is an excellent way to ensure your marketing efforts are not in vain. However, looking at Analytics without understanding user behavior may leave you treading water instead of creating a wake your competitors will fear. One way to take your methods of measurement to...

Why and How to Hide a WordPress Blog's Affiliate Links from Search Engines

September 29, 2010, 6:37 am
Google will always say they won't penalize you for affiliate links per se, but for thin content around it. I can make this into a long story, but let's make it short: there's very good reasons for me and several other highly respected SEO's and affiliates around the world to think otherwise. Let me show you how to hide them.

Google Announces New Agreement with Bizrate Insights

September 29, 2010, 6:30 am
Google has announced an agreement with Bizrate Insights in the US, UK, and Germany that will affect its merchants. The program will get reviews from shoppers that have completed transactions on a site. Google says this means it will provide content businesses know they can trust to help improve and promote their customer...

SEO content marketing roundup, week ending September 29th

September 29, 2010, 5:17 am
This week's Web writing news is a mixed bag of can't-miss reading. From advice to those taking on a new SEO client (funny!) to the dangers of overdoing SEO (really!), it's all good stuff. Here's the latest and greatest: What do you mean, "Engaging Content"? We all hear it, time and again: Mesmerize your readers with "engaging content.

Google Sees Display Advertising Becoming More Sophisticated

September 29, 2010, 3:57 am
"...we think display advertising is about to go through the biggest and most important revolution in its history."

Microsoft based CMS goes Open Source!

September 29, 2010, 3:35 am
"Composite C1 allow website builders to get a user friendly CMS up and running fast and allow for customizations via free and commercial packages as well as tools targeting both frontend and backend developers."

Facebook and Skype In Integration Partnership Talks

September 29, 2010, 1:09 am
"...Facebook and Skype are poised to announce a significant and wide-ranging partnership that will include integration of SMS, voice chat and Facebook Connect."

Cause Marketing Creates Consumer Loyalty

September 29, 2010, 1:00 am
Ford announced yesterday, that it's teaming up with Web radio station Pandora for a new cause marketing campaign involving Jewel and John Legend. The program surrounds Ford's new Sync system that allows you to stream audio from a mobile device through the car's speakers. When consumers visit Pandora they'll be asked to share songs from either of...

Volume Based Link Building Is A Huge Trap

September 29, 2010, 12:19 am
Here's the scenario. You have a website and you are unfamiliar on how to market a business online, so you decide to research and you discover boat loads of information on how important building "massive" amounts of links to your site is crucial in its growth. Does this sound familiar? It does hold some value but it is not entirely true. Purchasing...

So You Call Yourself an Analyst? Part 2: Analysis Redefined

September 29, 2010, 12:09 am
Posted by JoannaLord Well here we go, you ready to jump into analytics, part deux? Just a heads, up this is the second post of a three post series. The first post, " So You Call Yourself an Analyst, Part 1: Asking the Right Questions , walked through ways in which you could reevaluate the questions steering your analytical efforts. The tough love...

D. Costolo, Twitter COO: Brands, Monetization and Why Twitter Isn't Competing with Facebook - AdWeek 2010

September 28, 2010, 7:29 pm
In an interview conducted by Abby Klassen, Editor at Advertising Age , Twitters COO D ick Costolo took the audience through the companys strategy for monetization. Costolo said they were not in it to compete with Facebook, but rather to pull money away from traditional advertising. He talked about the user behavior on Twitter being one of the...

Got Feedback? Microsoft User Research is Seeking Online Advertisers in the San Francisco Area

September 28, 2010, 6:43 pm
Microsoft User Research is currently seeking the input of San Francisco area online advertisers for an upcoming research study. This is an excellence chance to share your ideas and experiences with our researchers on an one-on-one basis as we continue to develop the next generation of Microsoft products and services. This study will be two hours...

Face Time Meets Social Media Marketing

September 28, 2010, 5:52 pm
We love our Twitter, Facebook and email for marketing, but nothing beats face time with a potential consumer - just ask the Fuller Brush Man. But before you start knocking on doors, download this new, free ebook from GoToMeeting. It's called ' The Best of Both Worlds: How to Effectively Leverage Social Media Relationships with Real-Time...

Sheryl Sandberg, Facebook COO: The Web is Being Rebuilt and Marketing is Part of the Solution

September 28, 2010, 5:05 pm
Its been a year since I listened to Facebook tell their story at AdWeek 2009 , and I was glad to be able to hear it again. Today Sheryl Sandberg, Facebook COO, spoke about how consumers behavior is changing. The theme of her message was that the web is evolving; where once it was used primarily for information gathering, now the focus is more...

Official Google Voice App Could Be Coming To iTunes Very Soon

September 28, 2010, 5:00 pm
Despite the fact that Apple blocked the official Google Voice app last July, rumor has it that within the next few weeks that very application will be making its way back to the iTunes store. In September after Apple released their set of guidelines that shows developers which applications will and won't be allowed into the App Store, it was...

comScore Gives Twitter Traffic Victory Over MySpace

September 28, 2010, 4:26 pm
Although it obviously took a little while for anyone to notice, it looks like August will go down as a very important period in Twitter's history.  comScore has determined that Twitter passed MySpace in terms of unique visitors last month. In one sense, the changeup wasn't a huge deal: Twitter just saw 96 million visitors versus MySpace's 95...

Climbing to New Heights with Eric Larsen

September 28, 2010, 4:13 pm
It is hard to believe that Explorer Eric Larsen has begun the last leg of his Save the Poles expedition , which has taken him to Mt. Everest. Earlier this year Eric completed the first two legs of his journey to both the North and South Pole and now has started his accent up Mt. Everest.

What does the future of display advertising look like?

September 28, 2010, 3:58 pm
This afternoon, we gave a keynote address at the Interactive Advertising Bureau's MIXX Conference in New York, entitled "Display 2015: Smart and Sexy." As you know by now, we're investing significantly to make display advertising better for users, advertisers and publishers. Display advertising really is at the heart of what we're doing at Google...

How To Trigger Geotargeted Ads in the Google Ad Preview Tool When Using a Custom Shape

September 28, 2010, 3:53 pm
Google’s Ad Preview Tool has a hard time understanding when to show your ads when you utilize custom shapes (when you use the default state and city options in the Ad Preview Tool). Subsequently, search marketers (or clients) might think that their ads simply aren’t showing. But they actually are…

AOL Acquires Thing Labs and Brizzly

September 28, 2010, 3:48 pm
AOL has acquired Thing Labs, makers of Brizzly. Brizzly is a social media reader that lets users view and post updates to Twitter and Facebook., see photos and watch videos. "AOL is a different company than it was even a year ago. We have to fundamentally change the way we think about the consumer experience and the team at Thing Labs has a...

Report: Yahoo Media VP To Quit

September 28, 2010, 3:18 pm
Yahoo News and Yahoo Finance are two of Yahoo's most successful and therefore important properties.  Unfortunately for the company, new reports indicate that the executive who's in charge of them will soon find employment elsewhere. Jimmy Pitaro, who currently holds the title "Vice President of Media," started at Yahoo about four...

LinkedIn Makes Professional/Company Networking More Customized

September 28, 2010, 3:12 pm
LinkedIn made a couple of announcements today. First was an update to its Company Follow Feature, and second was the introduction of its new Career Pages.  Company Follow has an updated look and feel with better customization, more personalized insights for professionals, and a new Career tab for both companies and professionals. ...

Advertiser Confusion Led to Shutdown of Facebook Conversion Tracking Tool

September 28, 2010, 2:43 pm
When FB closed a private beta of a conversion tracking tool earlier this month that would have allowed advertisers to see whether users actually visited their website or made purchases later on, it raised questions about the effectiveness of FB's ads.

GigaOm and TheStreet Combine Content and Audiences

September 28, 2010, 2:37 pm
AOL buying TechCrunch isn't the only news happening in the tech content world today. GigaOm and have announced a partnership, which will see the two publications sharing content and audiences. Both will share and co-author editorial and research content across their network of sites. "TheStreet is a leader in high-quality,...

Stanford Students Can Now Bling with PayPal

September 28, 2010, 2:31 pm
Hi all - it's Naveed Anwar here to share some exciting news with you about PayPal X developer, Bling Nation . We've been working closely with this team to "Bling"-enable the PayPal campus and surrounding merchants to allow employees to use their digital wallets to buy their lunch on campus and shop and eat in downtown Palo Alto. Facebook has...

Video: Talking Kinect and Me TV with Mark Kroese at AdWeek 2010

September 28, 2010, 1:54 pm
Following on from Colm's post yesterday on the Xbox Advertising session at IAB MIXX, I caught up with Mark Kroese backstage to quiz him on the presentations, how advertisers can embrace multi-screen and games advertising, and his thoughts about the impending Kinect launch. Follow us on Twitter and our Facebook Page and subscribe to the Microsoft...

Content Creation Slows On Social Networks

September 28, 2010, 1:52 pm
 While the worldwide adoption of social networking is still increasing, other forms of social interactions, such as content creation, have experienced no significant growth in the past year, according to a new report from Forrester Research. “Social Technographics data can be used as a benchmark to help understand where certain...

Link-Dealer: My Interview With Jay Young

September 28, 2010, 1:04 pm
One of the most vocal advocates of "paid links" from the beginning offers his perspective on the state of link acquisition today.

Has Google Made Acquired Plannr? All Signs Point To'Maybe

September 28, 2010, 12:58 pm
Could another acquisition have been added to the long list already amassed by Google? The search giant is said to have purchased Plannr , a mobile planning startup that allows for the messaging of friends with plans. With the social planning tool, friends are instantly updated whenever plans have changed by receiving text messages. Rumors have...

Link Brokers Can Rule the Internet

September 28, 2010, 12:58 pm
Food for thoughts: How can SEO Agencies scale? Seemingly, the act is impossible – you have one of two plights that mean your eventual downfall when broaching a certain point of growth. Until the SEO agencies overtake link broking.

New Reports for the Advanced Analytics Pack

September 28, 2010, 12:48 pm
Got an appetite for analysis? Atlas is serving up two new additions to the Advanced Analytics Pack that will help you learn more about your paid media performance than ever before. The Conversion Funnel Analysis Report is designed to give you a better understanding of your digital marketing funnel . It combs through a converter's digital history...

Segway's Safety, Amanda Knox Movie, Angry Birds Game Frenzy: What's the Buzz

September 28, 2010, 12:43 pm
by Claudine Zap Our top picks from the day's hottest searches. Segway (Searches increased by 14,034%). After the head of Segway died in a Segway accident, you may well wonder, is it safe ? Alicia Silverstone (+3,114%). The "Clueless" star will step down from her Broadway show "Time Stands Still," and a nervous Christina Ricci will fill her role....

Google Buys Plannr; Facebook Search; Retweet Study & More [Search News Roundup]

September 28, 2010, 12:40 pm
Here's a roundup of this morning's top search headlines and tips from around the Web, sorted by category. Search Industry Google Buys Schedule Management Startup Plannr - TechCrunch Plannr is a social calendar that allows you to message small groups of friends. No official purchase price or confirmation yet from the startup's founders or...

David Moore, IAB MIXX 2010 at AdWeek: Online Has Arrived and It Is Unstoppable

September 28, 2010, 12:32 pm
This week, I am attending Advertising Week in New York. This morning saw David Moore opening the day for IAB MIXX 2010. David is the Chairman and Founder of 24/7 Real Media and Chairman of the IAB Board. His opening remarks were a great set up for the day, with talks from Facebook, Twitter, Pandora, Ford, Google, and more ahead. Davids point? ...

AOL Officially Acquires TechCrunch

September 28, 2010, 12:19 pm
Update: AOL has now officially announced its acquisition of TechCrunch for an undisclosed amount. TechCrunch will continue to operate independently as a wholly-owned AOL unit. "Michael and his colleagues have made the TechCrunch network a byword for breaking tech news and insight into the innovative world of start-ups, and their reputation...

Visual Search and TechCrunch Disrupt

September 28, 2010, 12:12 pm
Looking for information on startups at TechCrunch Disrupt so you can have your own angels dinner (oddly, no one accepted my invite to TGIFridays last night)? Look no further than the new Bing Visual Search gallery located here . Get the details on all the companies, latest news, tweets and other salient info about each startup at Disrupt. Sort...

Texting Bans Not Reducing Car Accidents

September 28, 2010, 11:26 am
States that have laws banning texting while driving are not seeing a reduction in the number of accidents, according to a new study by the Highway Loss Data Institute (HLDI). In fact, such bans are associated with a slight increase in the frequency of insurance claims filed under collision coverage for damage to vehicles in crashes. This finding...

PayPal X Developer Challenge: People's Choice Award Voting Now Open!

September 28, 2010, 11:16 am
Hi all - it's Naveed Anwar, senior director of PayPal's developer network , here to encourage you to make your voice heard! Change the way we pay by voting for our PayPal X Developer Challenge People's Choice Award. This competition allows the PayPal X developer community to choose the most innovative app/service integration of PayPal's APIs. We...

Google Apps Marketplace helps students' minds thrive in the cloud

September 28, 2010, 11:11 am
We started the Google Apps Marketplace with the goal of helping businesses find even more value in the cloud. Universities and schools are also moving aggressively into cloud computing for both internal infrastructure applications and apps for students. We have seen excellent uptake by education edition users of a wide range of apps, including...

Holiday Preparation Series: Electronics PPC Insights and Optimization Tips (U.K. Market)

September 28, 2010, 11:11 am
It has become appallingly obvious that our technology has exceeded our humanity - Albert Einstein Fast forward to 2011 and how appalled Einstein would be. Within the past few years alone we have seen the reigniting desire for the tablet PC , gaming taken to new heights with Nintendos Wii (and now of course the anticipated launch of Microsofts...

Why the Professional Restaurant Critic Will Survive the Age of Yelp

September 28, 2010, 11:05 am
An interesting piece by a professional food critic who says you can't trust Yelp, only 0.5% of Yelp users don't have an agenda, and the reviews are filled with "the gushers, the haters, the incoherent, and endless excla­mation points." Those of us in the marketing industry know the power of user reviews and Yelp in general. Here's an opposing...

Everything You Wanted To Know About YouTube Embed Codes

September 28, 2010, 11:00 am
How do you turn off auto-play when embedding a YouTube video? Make it start at a particular point. The answer to this and other controls are covered here.

Industry's Leading Search & Social Marketing Event Rolls Into Chicago.

September 28, 2010, 10:58 am
It's time for SES to return to Chicago for our annual event there. And even before we get to the expert sessions and content you've come to know SES for, the big news is: This year you won't need your winter thermals! Yes, after years of collectively freezing our asses off in snowy December, we'll bask in the somewhat warmer October climate....

Google Extending Paid Android Market Apps to More Countries

September 28, 2010, 10:45 am
Google has notified developers that it will extend support for paid applications to more countries all over the world, according to ReadWriteWeb. RWW said registered Android apps developers received an e-mail a few days ago that said: Over the next few weeks, we'll be adding paid apps support for additional countries.

Report: Android Continues Market Share Growth

September 28, 2010, 10:40 am
Millennial Media has released its Mobile Marketing Mix report for the month of August. Among its findings are continued Android growth, as well as significant iPad growth. The firm points to the following as the highlights: - The Android impression share increased 7% month-over-month, and now makes up 26% of the Millennial network. - The iPhone...

Early Bird Saves Up To $300 on Conference Pass to SES Chicago 2010

September 28, 2010, 10:37 am
David Ortiz recorded his 100th RBI last night in the 6-1 victory of the Boston Red Sox over the Chicago White Sox. How much did it mean to Ortiz? "As much as it did last year, when I got 99,'' he told Gordon Edes of the Red Sox Blog.Click to read the rest of this post...

New Tablet from RIM, Amazon Making a Tablet Too?

September 28, 2010, 10:25 am
Amazon may have launched a new web version of its Kindle software , but rumor has it that it is also launching its own Android app store and possibly even its own tablet. MG Siegler at TechCrunch says Amazon is on the verge of releasing an Android-based App store, but will also release its own iPad competitor. These are unconfirmed rumors at...

Google Named "World's Most Attractive Employer"

September 28, 2010, 10:25 am
It looks like the concepts of free food, dogs at work, and 20 percent time (among other things) haven't lost their appeal. Universum, a company that specializes in employer branding, has again declared Google the "world's most attractive employer." Cynics should know that Universum didn't just jump to that conclusion on its own. Instead, its...

Lady Gaga: Martha's Vineyard-Bound?

September 28, 2010, 10:20 am
by Claudine Zap If the rumors are true , Lady Gaga may be the newest resident of Martha's Vineyard "and become neighbors with other celebs fleeing the Paparazzi. (Kennedy clan, anyone?) The meat-dress wearing singer is reportedly on the hunt for a retreat once her epic Monster Ball Tour is over in 2011. The preppy place is better known for being...

The Link Building Tool to Beat All Others!

September 28, 2010, 10:09 am
Just over two years ago the folks over at Ontolo -Ben Wills and Garrett French- set out on the impossible quest to design a link building service that would bring forth the most relevant and valuable link prospects for link building campaigns. They began work on a toolset to automate as much of the Link Prospecting and Link Qualification work as...

Designing an Agency for the Digital Age - Part 2 at Advertising Week 2010

September 28, 2010, 10:09 am
Welcome back! In Designing an Agency for the Digital Age - Part I , we looked at how the traditional agency framework has shifted, especially with regard to media and production spend. We concluded that Innovation + Demonstration = Measurable Results. So how can we take advantage of all these new contexts? By focusing on these three action...

Experian and Hitwise at ad:tech: What will be the hot products this Christmas?

September 28, 2010, 9:59 am
If you're visiting ad:tech in London over the next couple of days, be sure to pop over to the Experian stand (270a) and say hello to us and our Experian colleagues. At 10:30 on Wednesday I'll be taking the stage for a presentation entitled "Looking forward to a multi-channel Christmas" . Here's the blurb: How will the retail sector perform this...

Why Google Shouldn't Clean Up Search

September 28, 2010, 9:56 am
"An open, nasty but honest web is better than Google sanitising search, argues article author Nicole Kobie, It’s clearly a fine balance, but is it really up to Google to manage the web for us?  Amit Singhal responds:  "Blocking sites isn't always as clear cut as racis"....

Ontolo: Link Building Tools to Beat All Others!

September 28, 2010, 9:51 am
Just over two years ago the folks over at Ontolo–Ben Wills and Garrett French– set out on the impossible quest to design a link building service that would bring forth the most relevant and valuable link prospects for link building campaigns. They began work on a toolset to automate as much of the Link Prospecting and Link...

Weekly Search & Social News: 09/28/2010

September 28, 2010, 9:44 am
Hey there gang, it's time for another ' 7 Days of Search and Social ' . Did ya miss me? Sure ye did. I was ill last week so for the first time, in a long time, there was no news from me. I know, you were heart broken I'm sure' hehe. Have no fear, we're back in the swing and there is a TON of search and social geeking goodiness for all! Google...

First aid: how to recover lost rankings on Google

September 28, 2010, 9:36 am
It's one of the worst things that can happen to a webmaster: your website has lost its rankings on Google. Ranking drops can cost your business a lot of money. This article will help you to recover your lost rankings on Google.

What Mad Men can teach you about online writing

September 28, 2010, 9:34 am
Mad Men is more than a brilliant show about the 1960′s advertising world. It's chock-full of tidbits that can help you improve your online copy, drive more traffic to your website and make you more money. Here are five quotes from the show that will change the way you look at your online writing: "Advertising is based on one thing: Happiness....

Report: Local Ad Spend Shifting to Digital

September 28, 2010, 9:34 am
Local marketing has always been a very traditional space. Newspapers, local magazines, yellow pages of some variety, direct mail, ValPak etc etc. Because of this traditional approach the local marketing segment has been a little slower to adopt the online space. However, if the numbers reported by a BIA/Kelsey study are correct that shift is...

Video Highlights from Day 1 at Advertising Week

September 28, 2010, 9:34 am
Day 1 at Ad Week here in New York - more videos on our AdWeek site . Follow us on Twitter and our Facebook Page and subscribe to the Microsoft Advertising Blog for all the latest news AdWeek in New York City. Check out our Advertising Week microsite and follow the action on your mobile device too: www.adwk.

Carat Research: It's A New (Digital) World for Shoppers - AdWeek 2010

September 28, 2010, 9:18 am
Last week at Spikes Asia in Singapore , Microsoft Advertising announced the results of a retail study that it had conducted in collaboration with Carat USA . The study looked at how the recession has changed shoppers purchasing habits and how different media touch-points impact consumer shopping behavior. Martin Cass, president of Carat USA,

Want People To Read Your Sales Page? Make It Scannable

September 28, 2010, 9:18 am
There are two types of sales page readers: those who faithfully read every word, and those who skim until they get to the end. Since you want to sell to both of these groups, you have to know exactly how to capture and hold the attention of each " and doing so in the same sales page is no small feat. The good news is, you can use the same writing...

Twitter To Start Selling Followers

September 28, 2010, 9:00 am
It was bound to happen, they have to make money some how right?  "Advertisers will be allowed to purchase placement in lists of "who to follow" recommendations targeted to users with particular interests on Twitter"......

AOL Acquires 5min Media to Bolster Video Content

September 28, 2010, 8:54 am
AOL has acquired video syndication platform 5min Media. 5min claims to reach 160 million unique monthly visitors and has tens of thousands of videos across 20 categories and 140 sub-categories.  Video content from 5min includes things as diverse as  recipes, yoga and fitness routines, tech tutorials, DIY projects for home and garden,...

Link-Dealer: My Interview With Jay Young

September 28, 2010, 8:47 am
I've attended all 4 SMX Advanced Conferences and if someone were to ask me who gave the most memorable presentation that I saw, I would absolutely answer Jay Young. Google's stance against paid links was very much a flashpoint of controversy at SMX Advanced 2008 for Jay to get up in front of his peers (w/ Matt Cutts in the room) and forcefully...

Amazon Brings Kindle To The Web

September 28, 2010, 8:33 am today launched a beta version of “Kindle for the Web,” allowing users to sample books directly through browsers without having to download anything. To promote the offering, Amazon is allowing bloggers and website owners in its Amazon Associates Program to be part of Kindle for the Web by embedding samples of books on...

Google Reportedly Buying Plannr

September 28, 2010, 8:00 am
Google is buying Plannr, according to unconfirmed reports. Plannr is a mobile social calendar app, or as it's officially described, "Plannr is the up-to-the-minute, simple way to make plans with your friends." While details of the alleged acquisition are unknown, it is speculated that it is more about acquiring the team behind Plannr...

When It's Time to Let Go: Overcoming Plot Obstacles

September 28, 2010, 7:44 am
You have been working on a writing project for a while now. You thought about the plot and the characters and outlined every part of the story. Then without warning, all of a sudden, you hit a brick wall. The problem arises when your great idea just won't work anymore and now you're stuck. Does this sound like you? Are you "married" to an idea or...

Why Marketing Is Difficult For Startups

September 28, 2010, 7:30 am
Watch this video with Indinero’s founder, Jessica Mah. She’s 20 years old. I’ve known her since she was 16 and she’s always been an aspiring entrepreneur. But look around the house that the co-founders all share. Five geeks sharing rent in Silicon Valley. Keeping expenses down. It’s messy, clothes are around. It’s not a showcase office...

Ad Sense, The Book From 1901

September 28, 2010, 7:21 am
Barry found a book named "Ad sense: devoted to the interests of buyers of advertising". The book was published in 1901 and it was digitized by the New York Public Library in January of this year.

Recipe for Blogging Success

September 28, 2010, 7:19 am
Marketers like formulas and what better metaphor for successful online marketing with blogs than a recipe? At the upcoming BlogWorldExpo conference in Las Vegas, I'll be giving my recipe for success using Social Media and SEO in two ways: First , I'll be doing a solo presentation on Social Media SEO , giving bloggers a tested methodology for...

Designing an Agency for the Digital Age - Part 1 at Advertising Week 2010

September 28, 2010, 7:09 am
As I waited in line with hundreds of fellow Ad Week delegates to learn from the wit and wisdom of R/GA leaders Nick Law (Chief Creative Officer) and Barry Wacksman (Executive VP, Chief Growth Officer), I tried to conjure up all that I knew about the traditional agency model. I focused on mass reach and mass appeal across a standard media buy, and...

Video Interview with Darren Huston at Advertising Week 2010

September 28, 2010, 7:09 am
Fresh from his presentation at IAB MIXX here at Advertising Week 2010, Darren Huston, CVP of the Consumer & Online division at Microsoft, gives us some insight into the thinking behind his speech, the Wunderman multi-screen research he talked about, and why the launch of IE9 and Windows Phone 7 makes for exciting times at Microsoft and the...

Google Leads 2010 Merger and Acquisition Race

September 28, 2010, 6:54 am
Considering that today we should learn whether all the hubbub around TechCrunch and its alleged purchase by Aol. is true, here is a snapshot of the merger and acquisition activity thus far in 2010. As you can see Google is playing this game real hard. The following chart from CBInsights is courtesy of cnet . Google is following the lead of one of...

Google Showing Only Top 10 Results, No Page 2 - Bug or New Feature?

September 28, 2010, 6:51 am
If I search from the toolbar, I still get pagination, but searching directly on gives me related searches but no further pages. I only see this in IE.

Do Your SEO Tactics Work for Everyone?

September 28, 2010, 6:39 am
by Mike Moran I gave the keynote talk at the SMX Conference in Stockholm today (slides here), and what I had to say doesn't jive with what many smart SEO people advise. Basically, I told people that all of the tricks and optimizations and clever tactics are a waste of time for the average marketer. Despite the millions of pixels that have...

AOL Rumored to Be Buying TechCrunch Again

September 28, 2010, 6:28 am
Rumor has it that AOL is getting ready to buy TechCrunch. An announcement is expected to come at the TechCrunch Disrupt event taking place this week. Om Malik at GigaOm reports, "The deal is at a sensitive stage and might fall apart yet, but I don’t think so." Neither TechCrunch owner Michael Arrington nor AOL has commented on...

Brand-building Jedis: Influence Beyond the Q Score at AdWeek 2010

September 28, 2010, 6:18 am
With a median audience age of about 22 and the appearance of more than one glittered mini skirt, this session felt more like a concert than an industry event... and that might be a good thing. Coltrane Curtis, CEO of Team Epiphany and self-appointed digital Jedi, led a killer panel about the new consumer engagement model that energized a...

Cluetrain made actionable

September 28, 2010, 6:13 am
by Josh Bernoff and Ted Schadler The Cluetrain Manifesto was an incredibly prescient book. It still amazes us that a book written in 2000, when blogs were novelties and Mark Zuckerberg was in high school, was able to identify the shift towards customer empowerment. Combine that with the insight that employees must directly engage with those...

The Danger of Overdoing SEO

September 28, 2010, 3:29 am
Posted by randfish During my first few years in the SEO field, half of the sites I'd visit - those my SEO brethren in the forums or over email owned - were what today we'd probably call "over-optimized.

Google Buys Schedule Management Startup Plannr

September 28, 2010, 2:39 am
"Google has just bought Seattle-based mobile planning startup Plannr..."

Don't Irritate Your Blog Readers

September 28, 2010, 12:21 am
If you have decided to launch a blog in order to fill the void of having a hobby or simply to try and create some new income for yourself there are some things you are going to want and try to avoid if you want your audience to keep coming back and reading your blog posts. If you turn off your audience right from the bat you are going to have a...

Say What!? - An HTML5 speech game

September 28, 2010, 12:01 am
Pau Tomàs in the forum writes: Last thursday I attended Madrid's Google Devfest and one of the things I liked the most was one of the latest additions to Google Chrome, the speech attribute on the input fields. It allows to fill form fields using the microphone (without Flash!) and Google technology for speech recognition. I wanted to play a...

Report: US Feds Seek Net Encryption Backdoors

September 27, 2010, 11:41 pm
"officials want Congress to require all services that enable communications, including encrypted e-mail transmitters like BlackBerry, social networking Web sites like Facebook and software that allows direct 'peer to peer' messaging like Skype, to be technically capable of complying if served with a wiretap order."

Brand-building Jedis: Influence Beyond the Q Score

September 27, 2010, 11:25 pm
With a median audience age of about 22 and the appearance of more than one glittered mini skirt, this session felt more like a concert than an industry event... and that might be a good thing. Coltrane Curtis, CEO of Team Epiphany and self-appointed digital Jedi, led a killer panel about the new consumer engagement model that energized a...

Digital Affluencers: When to Wrestle With the Pig

September 27, 2010, 10:50 pm
A soggy crowd swam out to the Times Center Monday afternoon to hear a Digitas-led panel speak about one of the hottest topics of the year: how should we rethink mass marketing in order to leverage our most passionate customers also known as affluencers to help carry brand messages? Moderator Liz Ross of Digitas kicked off the conversation by...

So Much for Techcrunch

September 27, 2010, 10:35 pm
If the rumored deal - AOL buying Techcrunch - goes through, can we expect the most vibrant, obsessively-followed Silicon Valley blog imaginable, to neuter its culture and gradually fade into respectability? If so, the fact that the last days of Techcrunch involved a brazen would-be bustup of a super angel collusion scheme will stand out even more...

Web 2.0: A Necessary Evil?

September 27, 2010, 10:20 pm
Every day we talk about the large number of people who are using not just social media but other Web 2.0 applications to manage and promote their business. Online project management sites, web mail, Google docs, and online chat are all becoming part of the working norm but not everyone is comfortable with where we're headed. According to a new...

End of the Road for Xmarks (and a telling look at their search challenges)

September 27, 2010, 8:12 pm
It is sad to see Xmarks go - they are sending out a 3 month notice to users.However what is relevant to a Sphinn audience in this in-depth article are all the experiements they did with search queries for different types of data, and what worked with bookmarking data.You could extrapolate that to suggest that similar data would be useful to Google...

Happy Birthday Google. Officially 12 Years Old Today.

September 27, 2010, 6:00 pm
Google turns 12 today. Which, in human terms, means it is almost teenager! Which also means that there are high school kids who have grown up with Google their entire lives. Like them, it is hard for many of us to imagine the company not existing. Click to read the rest of this post...

Early adopters: transition to the new infrastructure for Google Apps accounts

September 27, 2010, 5:00 pm
Back in May we shared details about a big change so Google Apps accounts can start accessing dozens of Google services beyond the core suite of messaging and collaboration apps. This change will let users access many new services such as Blogger, Reader, Google Voice and calling-in-Gmail (US only), Picasa Web Albums, AdWords and iGoogle from their...

Microsoft Live Spaces is migrating to Wordpress

September 27, 2010, 4:48 pm is now the default blogging platform for Windows Live Spaces users.

Facebook Investor Rules Out 2011 IPO

September 27, 2010, 4:24 pm
Would-be Facebook investors will have to wait a while before the company has a ticker symbol like GOOG, MSFT, and YHOO.  Peter Thiel (re)confirmed this afternoon that Facebook won't go public until 2012 at the earliest. Bloomberg reported the same thing in July, meaning this isn't exactly breaking news, but there is a difference between...

23 Ways To Slam-Dunk Your Mobile Conversions For The Holidays

September 27, 2010, 4:20 pm
People already start feeling having a Mobile Version of their Website, Brian Klais General Manager and Vice President of Product Management at Covario nailed some important issues on Mobile Conversions.

David Fincher Shares Real Thoughts on the Facebook Story

September 27, 2010, 4:10 pm
David Fincher, the director of The Social Network shares some interesting thoughts about the story told in the movie - the founding of Facebook.  In a press conference following a screening of the film in New York, Fincher lets loose on his thoughts about how the situation among Mark Zuckerberg, Eduardo Saverin and Sean Parker went...

TV for Me at IAB MIXX 2010 at AdWeek NYC 2010

September 27, 2010, 3:58 pm
TV for Me was the theme today at the Microsoft Advertising workshop on How Consumers Want to Interact with Television at IAB MIXX 2010. Mark Kroese, General Manager at Microsoft, led the discussion on how consumers are increasingly wanting to watch TV on their terms. He neatly presented the concept of TV for Me in five ways: 1. My content ...

Facebook Likes Just Officially Became More Important to Search

September 27, 2010, 3:44 pm
Facebook announced a few Platform updates, including updates to the Live Stream Plugin, Liked articles appearing in search results, and improvements to real-time updates. The second one is in line with a feature the company was testing that we mentioned recently. "Consistent with how we treat other Open Graph object types, we’ve...

Our Advertising Week 2010 Kick Off Video

September 27, 2010, 3:43 pm
Follow us on Twitter and our Facebook Page and subscribe to the Microsoft Advertising Blog for all the latest news AdWeek in New York City. Check out our Advertising Week microsite and follow the action on your mobile device too: Enjoy!

More Devs Bet On Android's Long-Term Success

September 27, 2010, 3:08 pm
Judging by the latest developer survey results from Appcelerator, Android's future has become brighter than ever.  Exactly 59 percent of the developers involved wagered that it had the best long-term outlook, which isn't bad by itself and represents a significant rise since June. A little background data: in June, 54 percent of participating...

Twitter Reportedly Set to Unveil "Promoted Accounts"

September 27, 2010, 3:07 pm
Twitter will reportedly announce another product for bringing in revenue tomorrow at the IAB MIXX Expo. Peter Kafka at All Things Digital says sources "familiar with the company's plans" told him they will show off "Promoted Accounts".  These accounts would simply appear in the "who to follow" section on...

Survery Says "Twitter Effect" is a Hollywood Myth

September 27, 2010, 2:52 pm
Sometimes, Hollywood admen don't tell the truth. I know, you're shocked, but that's not to say they're lying to us. It's more a case of believing their own press. Vincent Bruzzese, president of the worldwide motion picture group told TheWrap; "In this business we spin ourselves into perceptions that aren't real. They echo through the hallways of...

Survery Says “Twitter Effect” is a Hollywood Myth

September 27, 2010, 2:42 pm
Sometimes, Hollywood admen don’t tell the truth. I know, you’re shocked, but that’s not to say they’re lying to us. It’s more a case of believing their own press. Vincent Bruzzese, president of the worldwide motion picture group told TheWrap; “In this business we spin ourselves into perceptions that aren’t real....

Taking on a New SEO Client

September 27, 2010, 2:36 pm
Yes I know you want to grow your business and land as many new clients as possible, but be careful what you wish for. Taking on a new client shouldn't be a decision made on a wimp, extensive research and qualifying is essential to running a successful SEO campaign. Below is a check list to see if that new client is right for you. What are the...

Google Takes "The Keyword Tool" Out of Beta

September 27, 2010, 2:36 pm
Google's Adwords blog announced on Friday that they were taking their newest keyword tool out of beta and that it had been launched as the only tool in AdWords and it was to be called "The Keyword Tool". With the newly updated feature, users will now have the ability to search by keywords, websites and categories and will receive a single set of...

Windows Live Spaces Turns to Wordpress for Blogging

September 27, 2010, 2:27 pm
Microsoft and Wordpress announced today that is becoming the default blogging platform for Windows Live Spaces. The two companies have worked together on a  migration service for Spaces bloggers to easily bring all their posts, comments, and photos to "They have a host of impressive capabilities –...

Seth Godin Opens IAB MIXX 2010 at AdWeek in NYC

September 27, 2010, 2:21 pm
IAB MIXX 2010 kicked off in dramatic style with Seth Godin bringing his purple cow ideas and more to a packed audience at the Crown Plaza on Times Square. In his address, he challenged the global marketing community to rethink how to connect with tribes and to forgo the old ideas of constant advertising bombardment. Throughout his piece, Seth...

Segway Owner Jimi Heselden Loses Life While Riding a Segway

September 27, 2010, 1:52 pm
In January, Segway Inc. announced that it had been acquired by a UK-based company backed by Jimi Heselden, an investor in the company. Now Heselden has passed away, in rather ironic fashion.  On Sunday, the man fell to his death into the River Wharfe, falling from a cliff while riding a Segway. The Telegraph quotes a Police spokesperson as...

AOL Launches New Display Ad Format

September 27, 2010, 1:45 pm
AOL said today that seven brands have signed on as founding partners for its new display advertising format called “Project Devil.” Found partners include General Mills brands Cheerios, Pillsbury Crescents, Lexus, Macy's, Procter & Gamble's Olay, Sprint, and Unilever's Suave Professionals. The Project Devil ad format launches...

Link Building for Enterprise Clients - Top 3 Ways to Ethically Get Links

September 27, 2010, 1:45 pm
Link building continues to be one of the most difficult challenges in an SEO campaign, and this is especially true for enterprise level companies. Companies who want to play by the rules according to search engine best practices have to compete with sites that buy links, spam effectively and use all kinds of grey to black hat methodologies for... - Home to The Best Press Releases in the World!

September 27, 2010, 1:34 pm
Forbes AdVoice , a new Forbes editorial strategy that does away with the traditional barriers between advertising and editorial content: The pitch is this: We'll sell you a blog, and your content will live alongside that of Forbes' journalists and bloggers. This isn't the "sponsored post" of yore; rather, it is giving advocacy groups or...

Impact of Google Instant

September 27, 2010, 1:06 pm
So I’m jumping on the impact of Google Instant bandwagon… I hope to add more data to the conversation and bring something new to the analysis of Google Instant. It’s important to note that it hasn’t been long since the change, so we’re not working with a lot of data yet. However, I think we’re seeing some interesting insights so...

IBM Acquires Blade Network Technologies

September 27, 2010, 1:02 pm
IBM announced that it has entered an agreement to acquire Blade Network Technologies, a company specializing in software and devices for data and transaction routing.   Blade provides blade server and top-of-rack switches as well as software to virtualize and manage cloud computing and other workloads. It counts over half of Fortune 500...

Katy Perry on 'SNL,' John McCain in a Debate, 'Money Never Sleeps' Cashes In: What's the Buzz

September 27, 2010, 12:53 pm
by Claudine Zap Our top picks from the day's hottest searches. Katy Perry "SNL" (Searches increased by 910%). The performer spoofed her "Sesame Street" ban on "Saturday Night Live." John McCain (+658%). The Arizona senator participated in the only debate this election season in the race for his seat. Weekend box office (+314%). No nap time for...

comScore Introduces Digital GRP "Overnights" in AdEffx™ Campaign Essentials

September 27, 2010, 12:48 pm
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of the second generation of comScore AdEffx™ Campaign Essentials. The new service features several groundbreaking enhancements for digital media planning and optimization, including the availability of digital GRP "overnights," campaign...

Facebook Announces Further Instant Personalization of Scribd

September 27, 2010, 12:32 pm
Facebook announced today that Scribd has expanded its Facebook-based instant personalization.  "While it's rare we read together, reading can be social," says Facebook Platform product marketing manager Fran Larkin. "People share articles on Facebook, form book clubs, get book recommendations from friends, and debate and...

Bing for Mobile iPhone and iPod Touch Update is "Travel Made Easy"

September 27, 2010, 12:17 pm
If you are a Bing for Mobile iPhone or iPod Touch user, they are making it easier for you on the travel and maps front. With the updated application travelers can now check let minute airport deals, see when the best prices are available using he Interactive Deals calendar, check other airports and dates for "estimated prices", make sure your...

Link Building The Philanthropic Way

September 27, 2010, 12:00 pm
Are there ways to use charitable campaigns to build links?  Annabel Hodges writes an amusing and factual piece at ways a company can use it's philanthropic endeavors to build awareness and links.

Google Guilty of Defamation; Google/Apple Extend Search Deal & Latest Search News

September 27, 2010, 11:52 am
Google and CEO Eric Schmidt have been found guilty in Paris on charges of defamation because Google suggested search terms including "rapist" and "satanist" when a query was done for the plaintiff's name. Google was ordered to pay one euro in damages, plus 5,000 euros toward Mr. X's legal bills, and avoid repeating the offense in the future....

Funny YouTube Videos Help Orabrush Make a Million Dollars in One Year

September 27, 2010, 11:45 am
At SES San Francisco, Baljeet Singh, Senior Product Manager of YouTube and the Google Content Network, told the story of Orabrush, a small business that had used Promoted Videos to promote its product and drive engaged YouTube audiences to both its videos and its website.Click to read the rest of this post...

How to: Out Yourself for Buying Links

September 27, 2010, 11:41 am
Effective marketers leverage marketing channels. Scammers ruin them for everyone else. There is a long line of this on the web... Email was personal, then it was easy to automate & done in bulk. Guest books and blog comments were a way to add value, then they were sources of free links. Links were a signal of relevancy, then they were bought and...

Teach Here, Teach Now: Bing Presents a new Teacher Map app

September 27, 2010, 11:36 am
In conjunction with the launch of the new U.S. teacher resource, , the Bing team is excited to present our own Teach Here map app. Teach Here presents a veteran or potential teacher with a simple way to search for teacher prep programs, state teaching certification offices, school district headquarters, and local teaching jobs. A...

Going Google across the 50 States: Bowery Lane Bicycles in New York rides towards success with Google Apps

September 27, 2010, 11:26 am
Editor's note: Over the past couple months, thousands of businesses have added their Gone Google story to our community map and even more have used the Go Google cloud calculator to test drive life in the cloud. To highlight some of these companies' Gone Google stories, we decided to talk to Google Apps customers across the United States. Check...

Technology and the Press

September 27, 2010, 11:26 am
The press and technology have one of those classic "love-hate" relationships. On the one hand technology makes for good articles because of the high level of interest expressed by certain groups in society. On the other hand, technology is the one major thing that is forcing a sea change in the delivery of the news industry and changing the face...

Online Retailers Losing Revenue Due To Website Issues

September 27, 2010, 11:25 am
Online retailers may have lost as much as $44 billion dollars over the past year due to transaction problems on their website, according to a new report released by Tealeaf and conducted by Harris Interactive. The report found more than a quarter (27%) of online shoppers would turn to an online or offline competitor if they had an online...

60 Minutes Reaches Out To YouTube Audience

September 27, 2010, 11:25 am
A news program that debuted way back in September of 1968 is now taking steps to embrace a video-sharing site and the latest social media trends.  60 Minutes has launched a YouTube channel and asked viewers weigh in. The channel-related development is straightforward (though important).  Certain 60 Minutes segments will simply be...

Discover Proven Money-Making Results for PPC Text Ads...Guaranteed

September 27, 2010, 11:22 am
by Mike Fleming I've started powering through David Szetela and Joe Kerschbaum's new PPC book called Pay-Per-Click Search Engine Marketing: An Hour a Day and I really like this PDF they made available online to their readers.  Although it's about classified ads, you can pull direct correlations to apply to your PPC text ads when...

The Microsoft Advertising adCenter Fall 2010 Upgrade is Here!

September 27, 2010, 11:16 am
Weve been listening carefully to the feedback youve given us around what you want and the adCenter Fall 2010 Fall Upgrade was designed to address the concerns and questions we heard most often. We recently rolled out new features and functionality.

Happy 12th Birthday Google!

September 27, 2010, 11:15 am
Today is Google's birthday ! Even though this fact has been disputed by many and even Google themselves has celebrated their special day on different dates (including the 7th and 27th of this month). To commemorate their 12th birthday, the search giant chose to use a cake designed by artist Wayne Thiebaud. Thiebaud is an 89 year old artist that is...

The Microsoft Advertising adCenter Fall 2010 Upgrade - Now Available on adCenter API

September 27, 2010, 11:10 am
Microsoft adCenter API Production environment has been updated with the new features and functionalities rolled out in the adCenter Fall 2010 Upgrade . Updates to the Sandbox testing environment are expected to be available soon. Please note below features are available on API Version 7 its a great time to upgrade to version 7 if you havent...

Sharp Launching Android Tablets, E-Bookstore

September 27, 2010, 10:44 am
Sharp announced today that it is developing a new cloud-based media service business called Galapagos. The company will start by releasing two tablets and an e-bookstore. Sharp says the tablets are developed specifically as e-book readers. They will reportedly run Android as the OS.  The initiative is aimed at the Japanese market. ...

Will Foursquare Survive?

September 27, 2010, 10:23 am
Is the buzz around Foursquare starting to die? Interesting point of view on how Foursquare was the rage but now seems to be dying off.  Is the cost of losing your anonymity worth the half price day old muffin you receive by becoming Mayor?  

What Does Your Competition Know That You Don't?

September 27, 2010, 10:22 am
by Stoney deGeyter Your competition should play an important role in your research before you move forward with any SEO, PPC, or online marketing campaign. In fact, it's generally a good idea to do a fair amount of competitive research before you build a website or even decide what industry or niche to focus your efforts on. Competitor...

50 Can't-Fail Techniques for Finding Great Blog Topics

September 27, 2010, 10:14 am
It's one thing to know you need to create lots of great content . It's another to actually know what you're going to write about this week. Are you out of ideas for blog posts? Small wonder, if the only place you're looking is inside your own head. We all need inspiration ' and you're not going to find it banging your head against the desk and...

Microsoft Updates Bing App for iPhone, iPod Touch

September 27, 2010, 10:11 am
Microsoft has released an update for its Bing for Mobile app for the iPhone and the iPod Touch. The update comes with some new features for travel and Bing Maps.  "We know consumers love the Price Predicator on the PC, and now they can find it along with other great Bing Travel features on their iPhone," says Andy Chu  of...

The Digital Marketing Future: Listenomics, or Creep Factor?

September 27, 2010, 9:49 am
Previous columns in this series have argued that paid search is the most sophisticated current version of a true direct response "machine," and that companies typically under-invest because they fail to see long-term predictable profit potential inherent in the "marketing asset." Meanwhile, under the "chaos scenario" of rapid deterioration in...

'We No Speak Americano ft. Cleary & Harding' Gets Over 2 Million Views

September 27, 2010, 9:48 am
Did I mention that I've been in Ireland lately? Well, I know it's the beginning of a long work week, but check out the Irish hand dance video which now has more than 2 million views.Click to read the rest of this post...

Is Bing More of a Threat to Google Than Facebook or Apple?

September 27, 2010, 9:47 am
According to Google CEO Eric Schmidt, Bing is its main competitor - not Facebook or Apple. He sat down with Alan Murray of the Wall Street Journal, who was kind enough to post an embeddable video of the conversation.  Do you think Bing is Google's biggest threat? Share your thoughts here. "What's interesting is we think of neither...

French Court First of Many to Convict Google of "Suggest" Defamation?

September 27, 2010, 9:33 am
May I suggest that Google CEO Eric Schmidt cancel any plans to ski the French alps this year-the authorities may not let him in! Not after he (and Google proper) were convicted of defamation for results showing up in Google Suggest: The new function, which suggests options as you type in a word, brought up the words "rapist" and "satanist" when...

7 Simple SEO Tasks to Complete for a New Site

September 27, 2010, 9:33 am
I have assisted countless websites in launching a new or redesigned website. Regardless of the business or the industry, there are a number of tasks you should perform to make sure your SEO gets off on the right foot. The good thing is, these tasks can take no more than 30-60 minutes to complete and are well worth it. 1. Setup Webmaster Tools...

Kinect to Launch with Campaigns from Chevy, Sprint & T-Mobile

September 27, 2010, 9:23 am
It turns out Microsoft's Kinect, the Xbox add-on that lets users play games without controllers, is not just entertainment for users, but an interesting advertising platform for businesses. Microsoft revealed some campaigns from Chevorlet, Sprint and T-Mobile, which will launch with Kinect on November 4.  "With Kinect for Xbox 360, we...

Google, DOJ Settle Antitrust Probe Over Hiring Practices

September 27, 2010, 9:18 am
The U.S. Department of Justice has settled with Google and five other technology companies, requiring them to no longer engage in anti-competitive "no solicitation" agreements. The DOJ's investigation began last year, with the goal of determining whether several tech companies -- including Google, Adobe, Apple, Intel, Intuit, and Pixar -- broke...

Leverage your online writing for optimization and conversions!

September 27, 2010, 9:18 am
Welcome! Glad you're here, because today, with all the research behind us and our per-page keyphrase strategy in place, we're ready to move on to optimizing our online writing to drive traffic to our business site and convert those visitors with compelling content! The question that inevitably arises is: where on the web pages should I put my...

French Court First of Many to Convict Google of “Suggest” Defamation?

September 27, 2010, 9:15 am
May I suggest that Google CEO Eric Schmidt cancel any plans to ski the French alps this year–the authorities may not let him in! Not after he (and Google proper) were convicted of defamation for results showing up in Google Suggest: The new function, which suggests options as you type in a word, brought up the words “rapist” and...

New study finds that mobile developers love PayPal for in app payments

September 27, 2010, 9:08 am
Hi all, Eric Duprat, general manager of PayPal Mobile here. I wanted to share the findings from a great report issued by Appcelerator and IDC today. According to the survey on developers' attitudes towards mobile commerce , globally, PayPal (48%) is neck in neck with iOS (49%) as developers' preferred method for building in-app payments. These...

Google's Happy 12th Birthday Cake Logo

September 27, 2010, 8:58 am
Has there been a high-tech company whose birthday has been more celebrated than Google's? I doubt it, at least not each year. Apple and Microsoft and maybe Amazon and others may celebrate 5 and 10 year milestones but Google lives it up every year, paying homage to, well, itself with special logos. Here is the latest, rather nondescript cake logo... Launches Shopping App On Facebook

September 27, 2010, 8:52 am
Comparison shopping site has introduced a new shopping application on Facebook. The new shopping application can be accessed on's Facebook Fan page withing the “Shop” tab. The app allows users to compare prices from 2,000 stores from the fan page via a search box. partners can also add the...

URFilez Takes Music Service "Where iTunes & Pandora Fear to Tread"

September 27, 2010, 8:52 am
New York-based URFilez has developed an MP3 service, launching today in Bahrain, saying this is "where iTunes & Pandora fear to tread". The company says it has content from all four major record labels (Sony, Warner, Universal and EMI). The company has also announced a partnership with Bahrain telco giant, Betelco to offer MP3,...

Google, Schmidt Convicted Of Defamation In France

September 27, 2010, 8:50 am
Google and its CEO, Eric Schmidt, are in a little bit of trouble in France.  Due to the appearance of some controversial search suggestions in connection with a plaintiff's name, a court's convicted both the company and the man of defamation. Specifically, it seems that Google France would suggest terms like "prison,"...

Beyond Diaspora: Another Facebook alternative has a head start

September 27, 2010, 8:48 am
Tension has been mounting for some time between Facebook and its increasingly unhappy users [1] . As the web giant commits one breach of trust after another with no intention of maintaining what level privacy is left for its users, the online world itches for a suitable alternative. While Facebook was able to swiftly supplant MySpace's monopoly...

How to Pitch A Tech Blogger

September 27, 2010, 8:33 am
Mark McLeod Hendrickson's experience as both a tech writer (for TechCrunch, ~1.5 years) and internet startup entrepreneur has enabled to see things from both sides of the table, particularly when it comes to PR for newly founded startups. In this article he provides info on pitching to tech bloggers that he's learned through the years.

Need to Localize Content on a Limited Budget? Use Your Customers!

September 27, 2010, 8:27 am
How to use the power of the crowd to translate your content. Need to translate your content? Expanding into new regions and languages can be crucial to sustain growth and optimize your online presence and search results. But traditional translation work is expensive. Why not have your customers do the localization work for you? With today's...

Scribe SEO: On-Page Search Engine Optimization Plugin

September 27, 2010, 8:27 am
Scribe SEO is an on-site search engine optimization plugin that supports multiple platforms including WordPress, Joomla, Drupal, etc. Features: the Overview Basically,

Study: State CISOs Lack the Funding for Data Protection

September 27, 2010, 8:18 am
Deloitte and the National Association of State CIOs (NASCIO) are sharing the results of a joint Cyber Security Survey, finding that State Chief Information Security Officers (CISOs) lack the funding, programs, resources and tools to adequately protect their citizens' data, especially when compared to their counterparts who serve private sector...

Beyond the Banner at Ad Week 2010 with Microsoft Advertising

September 27, 2010, 8:12 am
As everyone in the industry knows, New York City is THE place to be today as Advertising Week kicks off! There has never been a more exciting time for our industry. Consumers are in control - engaging and participating with brands in a totally different way. Microsoft is responding with media experiences that consumers love across all types of...

Bing for Mobile iPhone App Update

September 27, 2010, 8:07 am
We are excited to announce another exciting update to the Bing for Mobile iPhone and iPod Touch app. Below we have highlighted a few of the new features: Travel - We know consumers love the Price Predicator on the PC, and now they can find it along with other great Bing Travel features on their iPhone. From the Bing for Mobile iPhone apps home...

Promoted Tweets and Trends Doing Well with Big Brands

September 27, 2010, 7:41 am
Twitter is moving from the social media collector of huge numbers of accounts and unique site visits etc to the thing everyone in the business world is waiting for: a real advertising vehicle. The first foray into this area has been their promoted tweets and trends , which were introduced in April and June of this year respectively.

How to Use Yahoo Pipes To Track Potential Questions on Yahoo Answers

September 27, 2010, 7:26 am
This is a guest post from Kelvin Newman at Site Visibility . I'm starting to feel a bit sorry for Yahoo, not only are they seen by most people as a bit of a joke, largely the stick is unwarranted. They've got some great little products and services, two of which I use to this great little way of keeping tracking of easy social media interaction...

How to Sell a Domain Name

September 27, 2010, 7:25 am
Excellent advice from the Domain King.

Rumors of the Press Release's Death have been Greatly Exaggerated

September 27, 2010, 6:48 am
Back on Sept. 13, Simon Dumenco wrote an article in Advertising Age entitled, "RIP, the Press Release (1906-2010) -- and Long Live the Tweet." I was in Ireland at the time, and it wasn't until yesterday that I read that "the long-suffering, much-maligned press release" had "finally died this summer."Click to read the rest of this post...

Study Finds Businesses Still Deeply Concerned About Social Media Security

September 27, 2010, 6:24 am
McAfee released a new report authored by faculty affiliated with the Center for Education and Research in Information Assurance and Security (CERIAS) at Purdue University, finding that business leaders worldwide see the value of Web 2.0 in supporting productivity and driving new revenue , but remain deeply concerned about security threats. Over...

Report: Apple Taking Mobile Ad Share From Google and Microsoft

September 27, 2010, 5:58 am
"Apple may be gaining share in the U.S. mobile advertising market this year at the expense of Google and Microsoft."

Excellent Analytics Tip: Make Love To Your Direct Traffic

September 27, 2010, 5:24 am
Avinash Kaushik says "Make love? Direct Traffic? Really? I am not kidding. Direct traffic contains visitors that proactively seek you out, everyone else you have to 'beg' to show up on your site!" and provides excellent solutions on handling / tracking direct traffic.

The Legal Battle Over Use Of The Word 'pod'

September 27, 2010, 4:51 am
Apple has embarked on a legal battle over the right to use the word 'pod'."

Multiple Domains vs Subdomains vs Folders in SEO

September 27, 2010, 3:07 am
Usually the most important decisions in SEO are the ones that affect the structure of the website. A popular SEO debate is if we should use multiple domains, sub-domains or folders when we have multilanguage websites or various main categories/activities. In this article, we’ll discuss when it is advisable to use the aforementioned methods...

Replace Yahoo Linkdomain with Google Custom Search Engine

September 27, 2010, 12:54 am
Posted by Justin Briggs Hey everyone! My name is Justin Briggs , and I'm a SEO consultant at Distilled. A few weeks ago, I packed up and moved across the country to come to Seattle. Some of you might know me better as " seozombie " on Twitter. This is my first post on SEOmoz, but you can expect to see more from me here and on our blog at Distilled...

Domain Parks Hijacking Previously Hacked Sites?

September 26, 2010, 11:14 pm
Domain Parks using frame busting scripts are now hijacking domains they were previously hacked with iframe injector scripts.

Searching on the Highest Bail Ever

September 26, 2010, 3:26 pm
by Mike Krumboltz To say that Lindsay Lohan has problems is like holding a press conference to say that the sky is blue. Everybody knows it already. Her latest bout with John Q. Law sent her back to the big house with a sizable bail attached to her. It took a cool $300,000 to spring the troubled starlet. Searchers were intrigued by the sizable tab...

What's Going on With That Twitter Documentary?

September 26, 2010, 11:32 am
Last year, we interviewed Siok Siok Tan, who was getting a documentary about Twitter off the ground. Now, Twittermentary is nearing the end of the production cycle. "We are gearing up for a sneak preview in NYC on Oct 7th 6-9pm at Roger Smith Hotel," Tan tells WebProNews, giving us an update about what's going on with the film. ...

Hey Google, I've Blogged a Little Since 2005!

September 26, 2010, 11:30 am
Bill Slawski highlights a bug in Google Snippets, and offers some advice on why it potentially is happening.

West Coast More Media Savvy Than East Coast

September 26, 2010, 11:02 am
Business people on the West Coast are much more connected when it comes to Twitter, Facebook and Linkedin use than their counterparts on the other side of the country. NetProspex came to this conclusion when they studied a wide range of contacts for their Fall 2010 Social Business Report.

What everybody ought to know about YouTube video ranking

September 26, 2010, 10:26 am
If you want to have your videos ranking at the top of YouTube and other video sharing sites, there are certain rules to follow and tricks to keep in mind. These simple guidelines tells you what to do.

Sept. 27 Deadline For Voicing Objections To Software "Method" Patents

September 26, 2010, 9:36 am
The U.S. Patent and Trademark Office (USPTO) is considering rewriting the rules for the granting of "systems and methods" patents. You have until Monday September 27, 2010 to email the USPTO and express your views.

Google Warning Gmail users on China Spying Attempts

September 26, 2010, 3:33 am
"Google is using automated warnings to alert users of its GMAIL messaging service about wide spread attempts to access personal mail accounts from Internet addresses in China."

French Court Convicts Google and Eric Schmidt of Defamation

September 26, 2010, 3:16 am
"A Paris court has convicted US search engine giant Google and its chief executive Eric Schmidt of defamation over results from its "suggest" function, a French legal affairs website has revealed."

6 Ways to Tackle the Promo Code Problem

September 25, 2010, 11:21 pm
Love this article from Linda Bustos addressing the design/usability challenges of offering promo/coupon code discounts while also minimizing their impact on the checkout experience and on your bottom line.

You're In Control Of Google's Algorithm: What You Would You Do Differently

September 25, 2010, 9:43 pm
"...if you had control of the algorithm, what you'd do different?"

Search Week In Review for Sept. 25, 2010

September 25, 2010, 3:00 pm
Here are the columns and news stories for the week of Sept. 20 to 24, as reported by the Search Engine Watch team of experts.Click to read the rest of this post...

The 10 Painfully Honest Reasons I Visited Your Blog And Refused To Comment!

September 25, 2010, 11:59 am
Ever wonder why your articles receive so few comments? In this article, a professional blogger finally explains why he does not comment on YOUR blog. Read it at your own risk: It is brutally honest!

Copyblogger Weekly Wrap: Week of September 19, 2010

September 25, 2010, 10:19 am
This week, I finalized my plans to go to join the Blogworld hullaballoo in Las Vegas, which is where I'll be winning my fortune at the blackjack tables, or possibly losing my house, or possibly not even playing blackjack at all. Blackjack is the game where you hit the ball on the rope until you wrap it around the pole, right? Now, I try to be...

Why is Google's default to open result links in a new window/ tab?

September 25, 2010, 8:15 am
... and let's say that's what most people prefer, then why doesn't Google permanently remember my account's search setting that I don't want them opened in a new window/ tab? (At least that seems to be the behavior I'm getting here.) [By Philipp Lenssen | Origin: Why is Google's default to open result links ... | Comments ] [Advertisement] Want to...

Cup of Joe: Is Social Media Making Us Stupid?

September 25, 2010, 7:24 am
So, about a month ago I started creating some content for a side project of mine. The plan was to do a very in-depth study on the major players in a niche industry and see how they are doing on the internet. The goal was to study each corporation's branding, their SEO efforts, and traffic to their web properties. I took about four weeks to do case...

Youtube Annotations: 32 Ways to Bait a Bear (& Spark One Amazing Idea For Yourself)

September 25, 2010, 2:58 am
Hey, it's friday. It's the only day you can say to your boss, "all work and no play makes Johnny a dull boy" and probably get away with it. At least, that's what I plan to do... So, hark back to the Tipp-Ex ad campaign on Youtube. Did you find all the variations? If not below are all the variants we found, published here for the benefit of those...

Google's Chrome Browser Inflated Google Analytics Data & Who Knows What Else

September 25, 2010, 2:36 am
Google has announced having fixed a bug in Google Chrome which at a minimum inflated Google Analytics traffic data.  What isn't clear is why the news was relased on a Friday evening, 2 days after the fix. Nor is it clear if the problem was limited to JavaScript used by Google Analytics.. this seems unlikly.  More questions have been raised than...

Eric Schmidt Sees Bing As Google's Biggest Threat

September 24, 2010, 11:11 pm
"Bing is fighting the war Google won last decade."

Buying Stock Photographs For a Client, And Licencing

September 24, 2010, 9:51 pm
"WebmasterWorld Members discuss the often thorny issue of licencing of stock photography used on a site."

Jennifer Grey, Kelly McGillis, and Michael Douglas: Buzz Week in Review

September 24, 2010, 8:47 pm
by Mike Krumboltz The '80s are back. This week, three icons from the Reagan era set the Web ablaze. One showed off her moves on " Dancing With the Stars ," while another joined her longtime partner in a civil union ceremony in New Jersey. The third resurrected his most famous role for a hotly anticipated sequel. Let's get greedy with the Buzz Week...

The Never-Ending List of New Content Inspiration

September 24, 2010, 8:10 pm
Taylor Pratt writes, "Whether you are using content to expand your site as a means of ranking for new keywords, or you're exchanging content for inbound links from other websites, you're going to run into the same problem: what should you write about?"

Payday Loans Search Business Booming in the Down Economy

September 24, 2010, 7:15 pm
Everyone has an opinion about the state of the economy these days. Whether you believe its stalling or in recovery, theres one true way to gauge whats going on in the minds and pocketbooks of the publiclook to the search engine. Economists will debate whether or not the unemployment rate is being undercounted at 9.5%, but one thing is for certain:...

Spikes Asia, 2010 and Opportunities for the Creative Community

September 24, 2010, 7:10 pm
I just returned from a fantastic few days at Spikes , Asias Advertising Festival in Singapore. The program was filled with speakers from all over the world who are all passionate about the incredible opportunities in the region. From industry leaders including Sir Martin Sorrell to Bob Jeffrey to Andrew Robertson and Bryce Courtney the...

'Sister Wives' Show Stirs Interest on the Web

September 24, 2010, 7:00 pm
by Claudine Zap Forget " Real Housewives ." Those women have it easy compared to four wives and their sixteen children " married to one man " in a new reality show, " Sister Wives ." Think of the show as the real-life version of the HBO drama " Big Love ," a show about a polygamous family with three wives, starring Chloë Sevigny and Bill Paxton ....

Facebook Adds Browser for Fan Pages

September 24, 2010, 5:12 pm
A few posts ago, I wrote a piece about how Facebook ads are more effective when they contain a picture. Facebook is taking this idea to heart with a newly released browser page that emphasizes photos over text for fan pages. The browser is divided into categories such as Movies, TV, Sports, Politicians and Brands. When you click on a topic,...

Transcript: Stephen Colbert Interviews Google’s Eric Schmidt On The Colbert Report

September 24, 2010, 4:30 pm
Video & transcript of Stephen Colbert interviewing Google’s CEO Eric Schmidt. Colbert got in some expected digs, jokingly asks when the computer algorithm will take over and touches on some serious issues, such as how much Google remembers.

Google Announces Project 10^100 Winners

September 24, 2010, 4:25 pm
Two years ago, Google committed to changing the world by funding "ideas that could help as many people as possible."  Then it got overwhelmed by 150,000 suggestions.  But now Google's sorted through everything, held a public vote, and announced the five Project 10^100 winners. For the sake of ending on a positive note, let's...

Hacker Gets 10 Years For $1.4 Million VoIP Theft

September 24, 2010, 4:13 pm
The first person ever charged with hacking into Voice over Internet Protocol (VoIP) networks and reselling  VoIP services was sentenced today to 120 months in prison, United States Attorney Paul J. Fishman announced. Edwin Andres Pena, 27 transmitted over 10 million minutes of unauthorized phone calls over the victim's networks. Pena, a...

The Customer Isn't Always Right

September 24, 2010, 3:54 pm
In their book, "The Must-Have Customer," Robert Gordman and Armin Brott give some valuable insight into what really matters in terms of customers. While the book goes over marketing in general, the basic idea, which many expert marketers will agree with, is that you don't always want more customers. It may seem odd, but you don't want more...

Finding your hidden treasure: international campaigns with AdWords

September 24, 2010, 3:48 pm
In 2000, Antoine Assi founded Middle Eastern export website "it was one of the first e-commerce business in the Middle East. He was just 20 years old and he made time to develop the business in between computer science classes at his university. He needed a way to advertise his website from the comfort of his own dorm room, so he...

Google and Apple Extend Search Deal for iOS

September 24, 2010, 3:38 pm
Back in February, there was some speculation about Microsoft having a very good chance at landing a deal with Apple to become its default search engine for the iPhone. Apple was reportedly receiving about $100 million a year in search revenue from Google with the deal it previously had inked with them. As of yesterday CEO Eric Schmidt told Charlie...

Site-related changes

September 24, 2010, 3:28 pm
Hi, everyone: We admit it has been a while since our last Delicious product release, and here's why: We've been doing some housework and cleared up over 200 issues reported by you and our engineers. We've spent the last few months making sure that if we suffer a major technical outage, we can rely on a fully operational copy of the site so you're...

Google Launches Analytics Dashboard

September 24, 2010, 3:11 pm
Google has launched the Google Analytics Status Dashboard, which lets users check on the current status of components in Google Analytics, such as Data Collection, Web Report, and the GData API. This means you can check on whether data from sites are being collected by Google Analytics servers correctly, whether users can view the reports...

Katy Perry and Elmo Video Leak; Youtube, Sesame Street PR Stunt?

September 24, 2010, 2:58 pm
It seems Elmo's not the only one that is hot and cold towards Katy Perry. Yesterday a clip of the pop songstress and Elmo performing duet on Sesame Street was pulled by the show's producers, Sesame Workshop, because of concerns and complaints voiced by parents and parenting groups that the pop singer's ensemble was inappropriate for the children's...

Google Labs Project Breadcrumb Surfaces

September 24, 2010, 2:40 pm
Google launched  a new Google Labs project today. It's called Breadcrumb. Here's the official description: Breadcrumb enables you to create a variety of mobile learning applications and allows you to make your application work with only three additions to plain text. Infinitely scalable, easy to create, and readable on Internet-enabled...

Small Business Essentials Series: Choosing Match Types and Negative Keywords

September 24, 2010, 1:37 pm
This is the 2nd post in the Small Business Essentials Series. For more on David and how Peter walked him through the first step of getting his PPC campaigns set up, visit the first post in the series: Small Business Essentials Series: Finding the Right Keywords for Your Business . As soon as my shoe store-owning neighbor, David, was ready to...

Social Voting Sites Dying & Struggling

September 24, 2010, 1:33 pm
It’s been a rough week for Propeller and Digg.  Propeller announced the site is shutting down on October 1st while a report from Hitwise annouced Digg is showingg dramatic losses in traffic from U.S. and U.K. Internet users. So where is everyone going??  Reddit?  Maybe not....

Work better across time zones with Google Calendar

September 24, 2010, 1:16 pm
Collaborating with colleagues from various teams in different offices is a daily facet of my work. I am based in Zurich, Switzerland, and many of the people I interact with are in California, USA, which is nine hours behind. Oftentimes I find myself invited to attend meetings that happen late in my evening, which proves that coordinating across...

Google's Schmidt on bing, Apple, Net Neutrality and More

September 24, 2010, 1:01 pm
I usually don't like 20 minute videos but this one was interesting. Considering the recent outing with Stephen Colbert , I suspect that Google's CEO Eric Schmidt welcomed the straight business talk afforded by this WSJ interview (hat tip to Business Insider ). Sure it's corporate speak but it's interesting. Schmidt even calls bing Google's biggest...

Facebook CEO Mark Zuckerberg Announces Startup:Education

September 24, 2010, 12:59 pm
As noted earlier this week, Facebook CEO Mark Zuckerberg is donating $100 million to public schools, starting in Newark, New Jersey. He's set up a foundation called Startup:Education.  "Using my own Facebook stock, I'm creating the Startup: Education foundation with over $100 million to invest in educating and improving the lives of...

Google’s Schmidt on bing, Apple, Net Neutrality and More

September 24, 2010, 12:42 pm
I usually don’t like 20 minute videos but this one was interesting. Considering the recent outing with Stephen Colbert, I suspect that Google’s CEO Eric Schmidt welcomed the straight business talk afforded by this WSJ interview (hat tip to Business Insider). Sure it’s corporate speak but it’s interesting. Schmidt even calls bing Google’s...

Katy Perry's Ban, Lady Gaga's Meat Dress, Kim Kardashian's Faceoff with Sephora: What's the Buzz

September 24, 2010, 12:40 pm
by Claudine Zap Our top picks from the day's hottest searches. Lady Gaga meat dress (Searches increased by 1,187%). The infamous meat dress sported by the performer will be preserved - as jerky, natch. Katy Perry (+986%). The "Sesame Street" puppet Elmo appeared on "Good Morning America" to discuss his skit with the singer that was canned after...

Retailers Seeing Social Media Value

September 24, 2010, 12:30 pm
Retailers have been using social media to their benefit. It seems, however, as if they took this path not because they could lure more people to them but because that's where the people were already. Not exactly cutting edge thinking (since reacting to a situation rather than creating a need is less desirable) but it is what it is. e Marketer...

Google Partners With POLITICO On Technology And Politics

September 24, 2010, 11:34 am
Google and YouTube are partnering with POLITICO to host an event on Monday at the Newseum in Washington, D.C. to talk about technology's role in democracy and the political process. The Google Blog offers more details.  “With less than six weeks until the midterm elections, we wanted to hear from some of politics’ most creative...

Yahoo/Bing: adCenter's 5 Tips on Optimizing Bids & Budgets

September 24, 2010, 11:33 am
Warning of higher advertiser competition and that you could see a decline in your search campaign performance, the adCenter blog has published five recommendations for the mid-October ad-serving transition. Their recommendations: Increase your monthly spend to at least one-third of your overall SEM budget (U.S. only). Adjust your bids for...

Google Chrome Web Store Sets Up Payment Via Checkout

September 24, 2010, 11:28 am
The launch of Google's Chrome Web Store is almost nigh, with the team behind it prepping the application market for launch by adding Google Checkout support. That means developers will be able to get paid for their applications when the shop formally opens in October. Google unveiled Chrome Web Store at Google I/O in May as a market for...

YouTube Focused On Mobile Growth

September 24, 2010, 11:25 am
YouTube's very interested in mobile users, and mobile users are also very interested in it, according to a YouTube exec named Francisco Varela.  Varela recently spoke about YouTube's mobile strategy and success yesterday at a conference in Norway. Let's first focus on the present and future.  Kevin Taylor reported that "Varela,...

Good Week for Netflix Marred by Gaffes

September 24, 2010, 11:12 am
You would think it would have been a good week for Netflix, given that the company began its first expansion into another country. Netflix launched its Canadian streaming-only service earlier this week.  It's not been the smoothest of launches, however. First some of the extras the company had hired for a video gave interviews to the press,...

Follow Your MAP to Greater Writing Productivity

September 24, 2010, 11:02 am
When you hear the word "outline," do you give a little shudder? You're not alone. For so many of us, the outline evokes painful memories of five-paragraph essays, clumsy thesis statements, and prayers for snow days. Outlines tend to make writers, especially younger ones, feel confined and boxed in, forced to quell their creativity for the sake of...

Google Mis-Places: Lost Reviews, Ratings, Business Listings

September 24, 2010, 10:53 am
After receiving reports from marketers and businesses stretching from the U.K. to Hawaii, Google says they have fixed a technical issue that caused some business listings to vanish from Google Maps. According to a post in Google Places Help last night from a Google employee: "We're aware some of the business listings were not appearing on Google...

22 Social Media Marketing Management Tools

September 24, 2010, 10:52 am
With every online marketing channel and discipline, there must be tools to make the task of marketing more efficient and effective. Social Media Marketing is no different. Over the past 6-9 months, I've been researching and reviewing a variety of social media management tools that help with everything from source network connections to campaign &...

Why Journalists Need To Stop Resenting SEO

September 24, 2010, 10:23 am
Lisa Barone: "The Web and SEO have changed journalism. It’s made it increasingly important that your content is findable by the people who want to find it. You can drag your feet and try to ignore that OR you can embrace it. Because being a journalist who is fluent in SEO is only going to make you better. It’s only going to bring you more...

Best Practices for Designing Usable Websites for Kids

September 24, 2010, 10:13 am
If you’re designing a website for young children, it’s important to note the differences between the way kids use the Internet and the way teens and adults do. Kids are much less forgiving in a lot of ways than adults, and will more quickly abandon a site that doesn’t meet their needs and expectations.

SEO In The Newsroom - From the Journalists Perspective

September 24, 2010, 10:11 am
Even if an organization has a good SEO strategy, it still needs to be communicated effectively to the newsroom, so journalists don’t feel like they’ve been turned from trained professionals into slaves to Google Trends.A look at how some journalists at newspapers like the Washington Post feel SEO has taken driving seat in the newsroom.

How Facebook fixed the site: they turned it off and on again. Literally

September 24, 2010, 10:10 am
An unusual database problem at the giant social networking site could only be cured by taking the sort of action you normally take with a misbehaving PC

How To Become Famous on YouTube

September 24, 2010, 9:39 am
It is not quite clear as to when it became possible to have a legitimate career as a “YouTuber”, but it is a fact. Understanding that the “YouTuber” is the Brand is the very first step! Learning how to shoot and edit video is the second.

Movie Review: The Social Network (The Facebook Movie)

September 24, 2010, 9:24 am
It's not often I get the opportunity to write movie reviews for WebProNews, because it's not often that major motion pictures are released about subjects within our general scope of coverage. I had the opportunity to attend a screening of The Social Network last night, so it seems appropriate that I offer my thoughts about the film here. ...

Enhance Google Search Results with Interclue FireFox Addon

September 24, 2010, 8:58 am
Interclue is a nice FireFox addon that lets you preview the linked page content. But it does not only that. In facti it could be a cool Google search companion. 1. More informative search results The addon adds Delicious tags below each results for you to better understand the page topics as well as usefulness. when you hover over any tag, you...

Word-of-mouth still largely an offline phenomenon: study

September 24, 2010, 8:55 am
Ask a brand marketer about word-of-mouth marketing and chances are he or she will talk to you about the internet. After all, with the advent of social media, consumers are most likely going to talk to their friends, family members and associates about your brand online, right?

Google Pairs Chrome Web Store With Checkout

September 24, 2010, 8:52 am
It looks like Google is either going to hobble the Chrome Web Store or (more likely) help Google Checkout.  The company's announced that developers who intend to use Chrome Web Store Payments to charge for apps must have Checkout accounts. That's a big step, considering the degree to which Google Checkout has failed to catch on.  By...

Netflix Adds More Streaming Content From NBC

September 24, 2010, 8:34 am
Netflix has signed an expanded license agreement with NBC Universal Domestic Television Distribution that will allow its subscribers to watch content from the NBC Television network and some of NBC Universal's cable channels. The multi-year deal starts next week and includes episodes from every season of “Saturday Night Live,”...

Facebook Explains Outage

September 24, 2010, 6:16 am
Facebook was down for over 2.5 hours for some users, according to a post from the company. A post in Facebook's engineering notes says: The key flaw that caused this outage to be so severe was an unfortunate handling of an error condition. An automated system for verifying configuration values ended up causing much more damage than it fixed....

Kentucky Mom Cooks Up Metadata Recipe For Increasing Youtube Partner Revenue - Can Your Mum Do That?

September 24, 2010, 5:51 am
Mine can't. I've tried talking to my mom about metadata and her eyes glaze over and she gets distinctly frosty at too much talk of search engines and content discovery strategies. But she can cook the best curry you'll ever eat. And birthday cake. When I turned 7 years old she made me a chocolate cake that was shaped as a treasure chest, full of...

comScore Ranks Top 10 Gaining Site Categories

September 24, 2010, 2:11 am
Back-to-school and the approaching football season helped books, sports and apparel gain a foothold in August says comScore Media Metrics. The new report takes a look at US web activity in the month leading to a list of the top 50 web properties and the top ten categories. Retail book sites were the biggest winners in August with an 11% percent...

Could Yahoo Launch a Smarter Instant Search?

September 24, 2010, 1:23 am
Bill Slawski unpacks the Yahoo search patent that was granted earlier this year that's very similar to Google's Instant Search feature. Yahoo's version is a bit more restrained, as shown on the screenshots Bill includes, and he wonders if it's smarter than Google's, too. Interesting read.

Video SEO Basics - Whiteboard Friday

September 24, 2010, 12:32 am
Posted by Aaron Wheeler Video SEO isn't something we always think about when optimizing, but we really should. In this week's Whiteboard Friday, Danny Dover reviews some of the video SEO basics that every SEO should know about. After all, it's a largely untapped market, unlike the Canadian maple tree market. Which is very tapped. (The Canadian...

Why Do I Pay For SEO?

September 24, 2010, 12:11 am
Search engine optimization is not something you can teach yourself in one weekend. It takes time, practice and experience to understand how to do it correctly. Sure there are lots of articles and lists of what you should be doing and what you shouldn't but until you actually go through the motions and learn from your mistakes chances are you will...

We're Getting Ready for Search Marketing Expo - East... Will You Be There?

September 23, 2010, 9:29 pm
We had a great time at SMX Advanced in Seattle over the summer and are starting to gear up for SMX - East in NYC . While schedules are being finalized, I just wanted to do a quick mention that we'll have coverage here on the adCenter Blog, so if you're.

Meet Gugu Mbatha-Raw

September 23, 2010, 5:39 pm
by Claudine Zap Not only can fans enjoy a new season of a J.J. Abrams (" Lost ," " Alias ") show, there's a new star on the rise, too. Meet Gugu Mbatha-Raw (" Doctor Who "), co-star of " Undercovers ." "Undercovers," a romantic-comedy-action-spy thriller, premiered on Wednesday night, which caused lookups on the Web to skyrocket for the actor .... Spinning to a Stop

September 23, 2010, 5:13 pm
Social news site and once pretender to the Digg throne, Propeller, announced today that they are shutting down. Click to read the rest of this post...

Consumerist Nominates Worst Commercials in America

September 23, 2010, 4:53 pm
What would you say is the Worst Commercial in America? asked their readers that very question and, after receiving responses that numbered higher than their credit score from, they put together a ballot for a vote. Bad spokespeople and annoying icons filled out most of the list and the insurance industry took...

White Spaces, Verizon Tiered Data Plans & Facebook Troubles

September 23, 2010, 4:28 pm
The FCC voted today on rules that will enable the use of TV white spaces to provide wireless broadband connectivity. Google and Microsoft both issued updates applauding the ruling.  "As more people access information via mobile and other intelligent devices, additional strain is being put on existing wireless networks," said Craig...

Final Countdown to Advertising Week 2010 - Three Days To Go!

September 23, 2010, 4:07 pm
The countdown for Advertising Week 2010 is onthere are only three days between you and the start of THE biggest week for our industry in North America. This year Microsoft Advertising will once again be out in full force and well be there to cover it. Speakers from Microsoft include Carolyn Everson, our new CVP of Microsoft Advertising. We first...

LinkedIn Gets Integrated with Windows Live Messenger

September 23, 2010, 3:48 pm
LinkedIn and Microsoft announced today that Windows Live Messenger users can now link their Windows Live profile to LinkedIn. There are four main areas Microsoft says its focused on with its LinkedIn integration. These are: - Keeping your contact list organized with auto contact linking across Hotmail, Messenger and the rest of Windows Live -...

Picking the Right Page to Target with Link Building

September 23, 2010, 3:30 pm
Ranking for a competitive keyword is never easy, so before making the link building investment its important to not only target the right keywords, but target the right pages for those keywords. I’d like to discuss some of the ideas one should consider when choosing which page to target for a specific keyword. First, if you’re trying...

comScore Media Metrix Ranks Top 50 U.S. Web Properties for August 2010

September 23, 2010, 3:22 pm
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for August 2010 based on data from the comScore Media Metrix service. Back-to-school season accelerated the growth of several online categories during the month, from Books and Apparel to...

Tips for partners: Betty's recipe for metadata

September 23, 2010, 3:17 pm
Our partners teach us something new everyday, whether it's about science, art or cooking. Sometimes they even teach our team YouTube optimization tips and how to better promote a channel. In a series of monthly videos, we're asking partners to talk about their top optimization tips for channels and are kicking this off with Betty from...

Top 5 SEO Plug-ins for WordPress

September 23, 2010, 2:56 pm
Wordpress is one of the most popular open source platforms people are developing on. It's great for blogs and regular websites, making it an amazingly flexible platform. It's easy, intuitive and it has a ton of free plugins that will allow you to address specific SEO goals. Below,

Yahoo! Search and Bing: 5 Tips to Optimize Bids and Budgets

September 23, 2010, 2:16 pm
Is it just me, or does anyone else feel like their To Do list is getting longer by the minute? Maybe its just a side effect of the fall season and the rapid succession of upcoming events in need of attention; from PTA meetings to.

Those Getting Feet Wet in Online Marketing May Find Visa Business Network Helpful

September 23, 2010, 1:58 pm
You may or may not be aware of the Visa Business Network. This is a site the company recently launched as a way to connect small business owners with one another, providing resources like goal toolkits, mentors, content-ranked information and more.  We think some of our readers may find this valuable, so we spoke with Michael Lee of the...

Phishing Gangs Focusing On Social Networks And Classifieds

September 23, 2010, 1:47 pm
Phishing gangs have been increasing their tactics against brands, social networks, online  classifieds and online gaming, according to a new report from the Anti-Phishing Working Group (APWG). The report found attacks focusing on brands in online retail, auction and financial services categories decreased while payment services increased...

I Sphinn SERPD, and I SERPD Sphinn

September 23, 2010, 1:36 pm
SERPD and Sphinn both get my vote, and here's why.

New Whitepaper: Exploring the Role of Print and the Internet in the 21st Century

September 23, 2010, 1:25 pm
Has there been a shift in media consumption in the last decade? Many marketers find themselves asking this very question. Will Print start to fade into the past? Will the internet finally taken over? Source: EIAA Mediascope 2010, 10-market average At present, in an average week it is shown that more consumers read a newspaper than use the...

Rich Snippets Support in Google Local Search Results

September 23, 2010, 1:25 pm
Google is now incorporating rich data into it's local search results. The upshot of this is that local directories can, on say a restaurant listing, now include the number of reviews and price range of the establishment and it will be displayed in their search listing. Rich data for reviews, people, addresses, events and recipes are all supported....

BlueGlass FL : Online Marketing Conference at Ft. Lauderdale's Hard Rock

September 23, 2010, 1:10 pm
Search Engine Journal and BlueGlass are proud to announce yet another killer Internet Marketing conference put on by BlueGlass Interactive to follow up BlueGlass LA, but back on the East Coast : BlueGlass FL ! We're bringing the BlueGlass conference series back home to its roots, where Scary SEO started 2 years ago, and this time we're hosting the...

Facebook Founder's Gift, iPad's Rival, 'Modern Family' Returns: What's the Buzz

September 23, 2010, 1:05 pm
by Claudine Zap Our top picks from the day's hottest searches. Blackpad (Searches increased by 4,682%). Blackberry's apparent answer to the iPad. Similac (+4,139%). A recall of the powdered instant baby formula is underway due to possible contamination from beetles. "Modern Family" premiere (+1,220%). The ABC show returned to its highest ratings...

2010 MIMA Summit with Gary Vaynerchuk & Baratunde Thurston

September 23, 2010, 1:05 pm
Read this post, share it on the social web and you could win a free pass to the 2010 MIMA Summit. Details below. The 2010 MIMA Summit will feature keynote speaker Gary Vaynerchuk of Wine Library TV and author of Crush It! (review). Once I heard @Garyvee was speaking in Minnesota I hoped to do a pre-event interview, but it didn't work out. Two...

MySpace Gets Synced with YouTube

September 23, 2010, 12:32 pm
MySpace has introduced a new Sync with YouTube feature. This enables YouTube users to automatically distribute YouTube video content through Myspace.  The company tells WebProNews, "Whenever a synced user uploads a video on YouTube, the video appears in the Myspace activity stream. Similarly, whenever a synced user comments on, likes,...

Be Remarkable: Take That Idea and Own It!

September 23, 2010, 12:05 pm
by Stoney deGeyter Every once in a great while, someone comes up with a stellar marketing idea. And, it's not long until that idea is copied, tweaked, washed, rinsed, and repeated. Even now, over a decade later, we still see ripoffs of the "Got Milk?" campaign. Slogans such as "Got Sand?", "Got Jesus?", "Got Fruit?", and "Got Laughs?", are still...

Richest Men in Search & Social, Facebook Phone, New Twitter Analytics Tool [News Picks]

September 23, 2010, 11:55 am
The Forbes 400, the annual list of the richest people in America, was released yesterday, and includes many familiar names in the search and social realm. Here's a quick rundown of who made the list, as well as their net worth as of August: 11.(tie) Larry Page (Google co-founder), $15 Billion 11.(tie) Sergey Brin (Google co-founder), $15...

15 Small Business Lessons from Richard Branson

September 23, 2010, 11:32 am
Ann Handley sums up Richard Branson's keynote from a recent marketing conference where he spoke about big companies vs. small, branding, seeing things through your customer's eyes, social media and more. Lots of great lessons from one who knows what he's doing!

Apple Tops In Smartphone Satisfaction

September 23, 2010, 11:29 am
The average amount of time people keep their cell phone has increased by 17 percent from 2009, according to a new study from J.D. Power and Associates.  People are keeping their mobile devices for an average of 20.5 months, which is the longest period off time since the study began in 1999, when the average was 17.3 months. The current...

Google Chrome Frame Stable, But May Be Moot After IE 9

September 23, 2010, 11:19 am
One year after releasing a developer preview of Google Chrome Frame , an open-source plug-in that enables Google's Chrome browser rendering engine to run in Microsoft's Internet Explorer, Google has deemed it stable. Chrome Frame's raison d'être is that IE did not adequately support newer Web technologies such as HTML5 or offer the performance...

LinkedIn Reels In Review Site Talent

September 23, 2010, 11:19 am
The online space and its obsession with reviews have been mostly relegated to the B2C space. LinkedIn, which is the networking / social media place for 'professionals' (whatever that means) is seeing that their audience needs some review help as well. It makes sense. If you want someone's opinion about a restaurant then why not seek it out for an...

The One Mistake Many CEOs Make About SEO

September 23, 2010, 11:16 am
Surely all SEOs have had this conversation at some point in their careers! From the article, “...I said I wanted to rank for *this* keyword in particular. Why didn’t you include it on the list? You’re our SEO person and I’m telling you that we really need to rank for that one.”

Ask Arne about Education

September 23, 2010, 11:14 am
Arne Duncan, the U.S. secretary of education, fields your questions in an Oct. 1 webcast. Are crumbling schools putting our nations future at risk? Are our teachers prepared for the myriad challenges they meet in the classroom? Is frequent testing giving us a good idea of student success and failure, or distorting comprehensive education for the...

The Responsible Blogger's Guide to Dealing with Big Brother

September 23, 2010, 11:09 am
"What should I be doing better with my blog?" That's one helluva question, isn't it? As someone who blogs to support a thriving business, I think about that question every day. There are a lot of answers, many of which involve sexy topics like traffic, subscribers, and getting one zillion followers on Twitter. But when's the last time you sat down...

Hotmail Gets a New Round of Feature Upgrades

September 23, 2010, 11:02 am
Microsoft announced that it is rolling out some new features to Hotmail. These include: the ability to track packages referenced in your email from Hotmail itself, chat with Facebook friends, sharing photos more easily with expanded coverage and new features, viewing more videos from inside Hotmail, and organizing and finding important email with...

The Ultimate Guide to Link Valuation

September 23, 2010, 11:01 am
In depth look and steps to take when analyzing link value. From the article: How do you know whether or not to pursue a link? Is it the size of the dog in the fight or the size of the fight in the dog? It’s neither – it’s an assortment of varying factors that can help determine whether or not this site, now, can help your website shoot...

Internet Explorer Users Can Now Download the Stable Version of Google Chrome Frame

September 23, 2010, 10:34 am
In September of last year, Google Chrome Frame came out in an early version as a developer preview . This past June it was then released in Beta , much the excitement of Internet Explorer users. Yesterday a stable version of the open source plug-in became available for download. If you are unfamiliar with Google Chrome Frame it is a plug-in that...

Strengthen your advertising strategies with the Train & Gain challenge

September 23, 2010, 10:34 am
Today we're announcing the first AdWords Train & Gain challenge. You've asked us how to improve the performance of your AdWords account, so we've put together a series of simple steps to help you become more successful online. ( click for full size image ) Sign up for the AdWords Train & Gain challenge starting October 4th . You'll receive a...

Facebook Service Unavailable - DNS failure

September 23, 2010, 10:26 am
Ok, so where are you Facebook? All those embedded "Like" buttons are also showing that same error...

B2C Online Lead Generation Alive and Well

September 23, 2010, 10:13 am
The online space continues to provide businesses a needed boost as we slog through this economy. Of course, in case you didn't know, the recession ended last year. I don't know about you but I missed that event. At any rate, businesses must continue to work through this and in the B2C space online lead generation has been key. Whether you are on...

Bing for Mobile Blackberry App Update

September 23, 2010, 10:08 am
We have recently updated the Bing for Mobile Blackberry app. You can now access Bing Maps by pressing the Bing Maps icon from your Blackberry device. We have also updated the home screen and added a launcher so you can access local, maps, directions and news faster. The video below gives you a good...

Google AdWords Turns 10 Soon

September 23, 2010, 9:58 am
I've recently been hearing that Google plans parties and/or promotions for the 10th anniversary of the Google AdWords launch. With these anniversary dates, it's often possible to come up with multiple dates, with beta launches and so on. In this case it's pretty clear-cut: Google's launch announcement went out on October 23, 2000 . This version of...

YouTube Gets

September 23, 2010, 9:58 am
YouTube has won a copyright infringement case brought by Spanish television broadcaster Telecinco, Spain’s largest commercial station. Telecinco had accused YouTube of violating its intellectual property rights by broadcasting images that the TV station owned. "YouTube is not a supplier of content and therefore has no obligation to...

"Facebook vs. Google" May Extend Well Beyond Social

September 23, 2010, 9:31 am
The Facebook/Google competition is getting more and more interesting. Last week, we talked about Google's social plans and what "Google Me" will actually be. Basically, what it comes down to is that it  will not be a new social network, but rather a "social layer" added to existing Google products.  I made the case...

Google New, A New Landing Page For All New Google Products

September 23, 2010, 9:28 am
Google allow their employees to spend 20% of their time on new project ideas. Pretty sweet, right? The latest output from this policy is something that will probably save you 100% of your time finding out about the latest product launch from Google. It's called Google New and it's basically a pretty portal which highlights the latest product...

YouTube Gets “Clear Victory” In Spanish Copyright Case

September 23, 2010, 8:58 am
YouTube has won a copyright infringement case brought by Spanish television broadcaster Telecinco, Spain's largest commercial station. Telecinco had accused YouTube of violating its intellectual property rights by broadcasting images that the TV station owned. "YouTube is not a supplier of content and therefore has no obligation to...

How a Fortune 1,000 Company Got 88,000 Facebook Fans in 4 Weeks, and Only Paid For Half of Them

September 23, 2010, 8:58 am
Facebook Ads, I Think I Love You My major focus the last three months has been Facebook advertising. I've been trying to figure out how to get awesome results with Facebook ads. It's been a personal challenge, because I have more or less mastered Google AdWords and SEO, so I thought: I should be able to figure this out! It's been very challenging....

SEO Is About Putting Your Best Foot Forward on The Web For Your Website

September 23, 2010, 8:12 am
Let Us Focus On Quality Web Presence Rather Than Rankings Since the time Google became synonymous to search , the search marketing Industry and SEOs got its own identity and importance. Everyone who had a website whether static or dynamic wanted to be on page one position one of Google. In order to achieve that the companies diverted their budgets...

LinkedIn to Acquire B2B Ratings Provider ChoiceVendor

September 23, 2010, 8:01 am
LinkedIn announced that it  has agreed to acquire ChoiceVendor, which is a company that provides ratings and reviews of B2B service providers in more than 70 categories across the United States. ChoiceVendor is based in San Francisco and was founded by CEO Yan-David Erlich and VP of engineering Rama Ranganath. "Our acquisition of...

Whites Spaces Super WiFi Expands Search Marketing Reach

September 23, 2010, 7:52 am
A decision by the FCC on Thursday September 23rd could affect search marketing far beyond interface changes such as Google Instant. The FCC is to finalize provisions for unlicensed wireless devices to operate in unused parts of the TV spectrum - aka White Spaces - for advanced Wi-Fi technologies and broadband.

Diageo Marketing Raises a Glass of Guinness 'to Martha' on Arthur's Day

September 23, 2010, 7:16 am
For the past two weeks, I've been on vacation in Ireland. My wife wouldn't let me bring my laptop or cell phone, but that didn't mean my interest in marketing was left behind in Boston. That's why I know today is "Arthur's Day," which celebrates the birth of Arthur Guinness and asks us all to raise a glass "to Arthur" at 17:59 in Ireland (which...

You’re Free to Go Home

September 23, 2010, 7:09 am
John Andrews uses the sport of racquetball to make points concerning the "sport" of SEO.

IIS Security Issue - Ability to view encrypted ViewState data

September 23, 2010, 7:03 am
"Microsoft is investigating a new public report of a vulnerability in ASP.NET."

How To Coax Social Media Insights From Google Analytics

September 23, 2010, 6:51 am
Brian Massey: "For most of us, analytics software behaves like idiot savants: they can surprise us with amazing feats of calculation, but totally miss the social cues that the rest of us take for granted. So, it’s no wonder that analytics packages struggle to tell us how we are doing socially. As a follow-on to my column last month...

Zuckerberg 35th Richest Person in America, and Facebook Credits/Phones Just Getting Started

September 23, 2010, 6:18 am
Facebook CEO Mark Zuckerberg has reached number 35 on the Forbes 400 List of Wealthiest Americans. Forbes has him estimated at $6.9 billion, ahead of even Steve Jobs, who is valued at $6.1 billion.  Steve Bertoni at Forbes writes, "While the new wealth rankings mean little more than Silicon Valley bragging rights, the two tycoons might...

Google to Sue rogue Pharmacies

September 23, 2010, 4:29 am
"Google is taking legal action in an attempt to stem the tide of rogue pharmacies advertising on its sites."

Warehouse Automation - Transformed in 6 weeks

September 23, 2010, 2:24 am
Some real-life warehouse automation experiences.

5 Tips to Build Business on Twitter

September 23, 2010, 12:12 am
Twitter is one of those tools that either still confuses people or they just don't have any idea how to approach it. The reality is that every business should be using Twitter in some way. What that way is for your business only you will find out over time but it is important to make it there at some point. Here are 5 ways you can be using Twitter...

So You Call Yourself an Analyst? Part 1: Asking the Right Questions

September 22, 2010, 11:26 pm
Posted by JoannaLord Today I am going to talk about something that plagues companies and consultants everywhere-half baked analysis. It's something we've all done at some point, and something a lot of us still do on a regular basis. It's unfortunate because as online marketers we all understand the power of good data mining, but time and time...

Yahoo Launches Advertising Solutions Portal

September 22, 2010, 11:24 pm
Everyone seems to be cleaning up their interfaces today. Hot on the heels of Google New, Yahoo's B2B division launched the imaginitively named, Yahoo! Advertising Solutions portal. However unlike the aforementioned competitor, this project was not created from a 20% employee time allocation, and instead took months of "brainstorming, researching,...

Increasing AdSense Earnings With Facebook and Twitter

September 22, 2010, 9:04 pm
"WebmasterWorld members debate whether there's opportunities for growth in AdSense earnings through Facebook and Twitter."

Scumbag Alert: Domain Registry of America

September 22, 2010, 8:47 pm
Man, am I sick of getting spam snail mail from this place. I’ve been meaning to blog about this dishonest organization for quite awhile, so here’s my long overdue scam alert for the Domain Registry of America.

Earned Media or Cash Register Ringing? Social Media Says Cha-ching!

September 22, 2010, 8:25 pm
Do you think that a bad economy can't make just about anybody consider anything for a buck? Well, new research shows that the pristine and highly moral world of the bloggers are more for sale than ever before. Of course, I am being just a bit facetious because basically at heart the blogging world is pure and strictly here for the greater good....

Third Time Lucky? Bing Brings Back Search Rewards

September 22, 2010, 8:09 pm
Bing is bringing back a reward programs, despite recently ditching the Bing cashback program. Bing Rewards is an airmiles type scheme, that aims to rewards users with points that can be spent on for using Bing to discover the web. And just like airmiles, your points are non-transferable and locked into a network of partners. In this case, to be...

What's in a Twitter Name?

September 22, 2010, 7:39 pm
Afro-Cheez and Neko-do had their fifteen minutes of fame last week when the Miami Herald ran their Twitter "quotes" as part of their newspaper's coverage of the anniversary of 9/11. Understandably, some of the Herald's actual reporters (Remember reporters? Like Clark Kent, only without the bulky camera) objected and said so in a letter they posted...

What’s in a Twitter Name?

September 22, 2010, 7:33 pm
Afro-Cheez and Neko-do had their fifteen minutes of fame last week when the Miami Herald ran their Twitter “quotes” as part of their newspaper’s coverage of the anniversary of 9/11. Understandably, some of the Herald’s actual reporters (Remember reporters? Like Clark Kent, only without the bulky camera) objected and said so...

Hillary Clinton's Hair Clip Hits the Web

September 22, 2010, 7:19 pm
by Claudine Zap Hillary Clinton's inexplicably awful hair clip, paraded at the United Nations, is just the latest in a lineup of bad fashion decisions made by politicians. Hair don't . Hillary Clinton has much to be proud of: Her presidential run in 2008, her prestigious position as secretary of state. But perhaps the former first lady should...

Twitter To Provide Free, Real Time Analytics

September 22, 2010, 6:00 pm
How are your tweets doing on Twitter? To help you understand more, Twitter says it will be releasing new Twitter analytic tools later this year -- apparently to everyone -- and for free.

Feature Comparison Series: Targeting in Yahoo! Search Marketing and Microsoft Advertising adCenter

September 22, 2010, 5:33 pm
Does your target audience belong to a specific age group or gender? Are your products available only in certain areas? Would you like to reach your potential customers while they are on the go by tailoring your ad copy for mobile devices? If you answered yes to any one of these questions, targeting your PPC ads in Microsoft Advertising adCenter...

comScore Study Says Ad Retargeting Generates Strongest Lift

September 22, 2010, 4:42 pm
comScore just released a new study they conducted with ValueClick Media on the effectiveness of online display advertising according to its media placement strategy. They analyzed 103 campaigns from 39 different advertisers covering 7 industries, examining the lift in brand website visitation and trademark search queries across six different media...

New Stars Hit a High Note on 'Glee'

September 22, 2010, 4:37 pm
by Mike Krumboltz " Glee ," the runaway hit show from Fox, returned for its season two premiere on Tuesday night. The musical comedy scored big in the ratings, as well as in the Search box, thanks in large to the cast's newest members . Several new characters hit a high note on the Web, led by Charice , who plays Sunshine Corazon. Web searches on...

The Town That Google Forgot, Facebook's Mobile Strategy

September 22, 2010, 4:23 pm
Matt McGee at Search Engine Land has an interesting story about the town that disappeared entirely from Google Maps. Sunrise, Florida mysteriously vanished, but was resurrected. Google gave the site the following statement: Google is committed to providing our users with the richest, most up-to-date maps possible. We’ve built our map from...

A Good Day to Be a Wombat

September 22, 2010, 4:22 pm
by Mike Krumboltz What in the heck is a wombat ? That's the question that a lot of very jealous people are sure to ask after learning about a man who left a considerable fortune to the Wombat Awareness Organization. Australian news outlets have gone wild about the story of an American man who left $8 million to the "non profit organisation...

ad:tech London 2010 - Day 2: 'Innovation in Consumer & Advertiser Experiences' Keynote with Ashley Highfield

September 22, 2010, 3:37 pm
Ashley Highfield , Managing Director and VP of Consumer and Online for Microsoft in the UK, took to the podium at ad:tech London 2010 earlier today. Below is a summary of some of the key topics he addressed Microsoft is Transforming! Microsoft is traditionally best known for software products such as Office and the Windows operating system.

Google Instant: What Are Your Findings & Thoughts?

September 22, 2010, 3:34 pm
We've had Google Instant for about two weeks now. Some predicted huge changes would come in the wake of it. Some predicted it was no big thing. What are your thoughts. Any impacts you've noticed? Life as usual?

People Spend More Than Half Their Day Consuming Media

September 22, 2010, 3:15 pm
An interesting study showing some facts about media consumption:smartphone owners spend 30 minutes more a day on interacting with media compared to non-smartphone owners.Watching television live still commands 78 percent of the total hours viewed.Almost a quarter of TV viewing today occurs through a mixture of DVR, VOD, and online video

Yahoo Advertising Solutions Portal Launches

September 22, 2010, 3:10 pm
Yahoo is not on top of the world right now; some people are calling for Carol Bartz to be fired, and just about everyone can agree that the company needs to make more money and improve its reputation.  That's where a new site called Yahoo Advertising Solutions comes in. According to Yahoo's own Yodel Anecdotal blog, "The portal, which...

Picturesque Celebrations Around the World Mark the Equinox

September 22, 2010, 3:01 pm
by Claudine Zap Kiss those long, light days of summer goodbye. September 22 marks the autumn equinox in the Northern Hemisphere " which officially begins at 11:13 pm ET, and marks the return of longer, darker nights. While you can mourn the end of one season, you may find comfort in a glorious harvest moon that will light up the night sky " the...

ad:tech UK 2010 - Yahoo! And Microsoft Search Alliance - Joined Audiences 33% More Likely to Convert

September 22, 2010, 2:51 pm
At the end of what seems to have been a successful event, Cedric Chambaz from Microsoft and West Burghhart from Yahoo! Spoke about the Yahoo! and Microsoft Search Alliance at ad:tech UK. The topic of many questions asked at our stand. Why an alliance? Chambaz says that during the recession more and more advertisers were investing in digital,...

Behind the scenes of Weezer's YouTube community invasion

September 22, 2010, 2:51 pm
Editor's Note: Today's guest blogger is Ben Patterson. Ben is the founder of DashGo , Inc., a digital marketing and distribution platform servicing music, video and podcast content. Clients include Weezer , This American Life and Delicious Vinyl . Last week Weezer launched its new album, Hurley , with the YouTube community. It all started at...

Google Offers a "One Stop Shop" For All Newly Released Products and Features - Google New

September 22, 2010, 2:16 pm
This morning on Google's official blog , they revealed a new place where users can go to discover all the new things the search giant launches. Instead of having to keep up with multiple blogs (ones run by Google and independent blogs, too) users need only to visit Google New to stay up-to-date.

Winona Ryder's Comeback, Braylon Edwards's Arrest, Donkey Kong's High Scorer: What's the Buzz

September 22, 2010, 2:11 pm
by Claudine Zap Our top picks from the day's hottest searches. Kirsten Gillibrand (Searches increased by 6,772%). The New York politician had the awkward experience of being called the " hottest senator " by majority leader Harry Reid. Yikes. Winona Ryder (+3,692%). The '90s star is set for a major come-back. She appears in "Black Swan," teams up...

comScore Study with ValueClick Media Shows Ad Retargeting Generates Strongest Lift Compared to Other Targeting Strategies

September 22, 2010, 1:50 pm
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study conducted with ValueClick Media on the effectiveness of online display advertising according to its media placement strategy. The study, which is the first of its kind, analyzed 103 campaigns from 39 different advertisers covering 7...

More Voters Expect Political Candidates To Use Twitter

September 22, 2010, 1:47 pm
Three out-of-five Americans who consider themselves somewhat politically active are members of a social network, and 70 percent indicated they expect to vote in November, according to a new survey by HCD Research conducted on behalf of the E-Voter Institute. Four out-of-five potential voters expect candidates to have a website, half expect...

Google Uses Rich Snippets for Local Search

September 22, 2010, 1:40 pm
Google announced that it is now using Rich Snippets for local search. Webmasters with pages that in some way pertain to real world places, can utilize these to reference those places and optimize for local search results.  "By using structured HTML formats like hCard to markup the business or organization described on your page, you...

Introducing Sphinn 3.0

September 22, 2010, 1:28 pm
All of us at Sphinn are happy to unwrap Sphinn 3.0 today. You'll notice some new graphics here and there, some tweaks, and a variety of what 'minor' changes. The bigger changes are: 1) Voting is gone, and 2) Discussions have returned.

One place to find everything new from Google

September 22, 2010, 1:25 pm
If it seems to you like every day Google releases a new product or feature, well, it seems like that to us too. The central place we tell you about most of these is through the official Google Blog Network , where you'll find more than 100 blogs covering all kinds of products, policy issues, technical projects and much more. But if you want to...

Interview of Geordie Carswell

September 22, 2010, 1:00 pm
About a year ago my wife and I started to notice Google's increasingly aggressive push into demoting the organic results and extending AdWords ads. Based in large part on that we decided to partner with Geordie Carswell to create a sister site to SEO Book focused on paid search & contextual advertising - PPC Blog. I have been meaning to interview...

Idol Talk: And the Judges Are...Hey, Can Anyone Hear Me?

September 22, 2010, 12:55 pm
by Vera H-C Chan Six minutes late and no sound, the live streaming press announcement of the new " American Idol " judicial line-up turned out to be a mime show. The big announcement of who the new judges started off as a comedy of errors: A montage of video clips introducing Steven Tyler and Jennifer Lopez came through with no sound. When...

reddit mailbag

September 22, 2010, 12:35 pm
We've come a long way since our distress call two months ago. These days, reddit's firing all all cylinders in more ways that I care to provide citations for, and it's thanks, foremost, to all of you. Your support has not just come not just in the form of reddit gold subscriptions, but also some really nice care packages. As you can see above,...

Keyword and Ad Strategy Tips for Yahoo! Search and Bing

September 22, 2010, 12:19 pm
3 key steps to take before all traffic transitions to adCenter In just a few weeks, Yahoo! Search Marketing advertisers will be using Microsoft Advertising adCenter to manage search marketing campaigns on both Yahoo! Search and Bing. To help ensure that you're ready, it's time to take a fresh look at your keyword and ad strategies.

ad:tech UK 2010 Day 2: Free Audience Insights and Top Tips on How to Apply Them.

September 22, 2010, 12:09 pm
Colm Bracken from Microsoft Advertising was talking to a packed Engage and Convert arena at ad:tech London about Microsoft Advertising Intelligence . What free insights can you expect from this tool and how can you apply these to improve conversions on your (search) marketing campaign? Bracken explains you may have an idea of who your core...

B2B Online Marketing Trifecta: Content, Social Media & SEO

September 22, 2010, 12:09 pm
B2B Marketing offers a variety of choices for reaching customers wherever they are in the buying cycle. Make no mistake, buyer behaviors towards information discovery, consumption and sharing online have been significantly affected by changes in social technology. At a conference I recently spoke at, an attendee made a statement that social media...

Google's Record Year; Yahoo Worth 'Less Than Nothing' & More Search News

September 22, 2010, 11:51 am
David Lawee, head of Google's M&A group, is on track to close a deal every two weeks on average, in Google's most deal-heavy year ever. With threats from Apple and Facebook, Google has targeted video, mobile and social networking companies. "How much do you think we would sell Android for today? I would argue it would be in the billions and...

7 Ways the iPad Can Bring Back Your Writing Mojo

September 22, 2010, 11:44 am
The iPad is here. And it's here to stay. There is a sea change going on within the mobile computing industry. And despite the cool, slick look of these devices, it's not the hardware that makes them useful. It's the applications (apps). Apps are little engines of innovation driving the current (and future) trends in computing, publishing, print,...

Sunrise, Florida, Reemerges From Google Maps’ Bermuda Triangle

September 22, 2010, 11:29 am
The city of Sunrise, Florida, is back on the map. On Google Maps. It mysteriously vanished more than a month ago, making it impossible to find anything in Sunrise via a Google search. Some local businesses have reported significant declines in online sales. The city’s mayor, after contacting Google and failing to get a call back, sent a...

Google M&A More Social Than Mobile

September 22, 2010, 11:14 am
Two interesting piece came to light regarding Google's torrid acquisition spree. CBI Insights put together these charts on the subject Sept. 19, while Reuters snagged a rare interview with Google M&A head David Lawee. How fast has Google's shopping spree been this year? Since I published this piece about Google's gluttony Sept. 1, the company has...

Coming Soon: Microsoft Advertising adCenter Fall 2010 Upgrade

September 22, 2010, 11:09 am
The leaves are changing, the temperatures are dropping and everyone is starting to get ready for the approaching holiday season. Fall has officially arrived and that means the adCenter Fall 2010 Upgrade is on the way! As has been pointed out in recent posts on negative keyword limit expansions , conversion tracking and budget improvements ,

Dear Google...Stop Making Me Look Like a Fool!

September 22, 2010, 11:08 am
Jill Whalen writes, "Anyway, Google, just let me know when you find an algorithm that really does reward the good stuff and not the bad. In the meantime, I'll keep telling people to make their websites be the best that they can be for their users so that there might be a few less horrible websites showing up at the top of your search results.But...

Microsoft to Reward Users of its Bing Search Engine

September 22, 2010, 10:58 am
Microsoft launched a new search loyalty program today, called Bing Rewards . Similar to airline and credit card-style programs, Bing Rewards gives users credits for each search they perform that can be used to redeem a number of gift cards, products and can even be used as charitable donations. Microsoft has had two previous programs similar to...

Salesforce Announces Chatter 2 with Chatter Desktop From Adobe

September 22, 2010, 10:57 am
Salesforce has just announced Chatter 2, the next generation of its Chatter product, which has often been referred to as "Facebook for the enterprise". The new version includes a number of new features, including a desktop app from Adobe.  Chatter Desktop is powered by Adobe AIR, and lets employees  post updates, comments,...

Explanation of the Twitter 'URL Injection' Attack

September 22, 2010, 10:52 am
Once again a major website has come under scrutiny the past few days as a result of a basic measure being put in place to prevent a hack.Twitter experienced a URL injection attack bringing the service's stability and potential security of personal data into question.Read Miles Carter's explanation of the attack in greater detail here.

Want Bing Rewards? You'll Need Bing's Toolbar, Windows Live ID, PC & IE!!!

September 22, 2010, 10:33 am
Search Engine Land is reporting on Microsoft's third attempt to launch a search loyalty program. Bing Rewards lets users earn credits that can be redeemed for products, gift cards, or charitable donations. Except, the requirements for joining are outrageous! People must first install the Bing Bar toolbar , have a Windows Live ID , be on a Windows...

Want Bing Rewards? You’ll Need Bing’s Toolbar, Windows Live ID, PC & IE!!!

September 22, 2010, 10:24 am
Search Engine Land is reporting on Microsoft’s third attempt to launch a search loyalty program. Bing Rewards lets users earn credits that can be redeemed for products, gift cards, or charitable donations. Except, the requirements for joining are outrageous! People must first install the Bing Bar toolbar, have a Windows Live ID, be on a...

Earn rewards for searching and exploring with Bing!

September 22, 2010, 10:12 am
When we launched Bing over a year ago, we set out to shake up the search market and try new and innovative approaches to improve the search experience. Weve been pleased with the positive feedback weve heard from customers, and humbled to have seen some great momentum in our early months. Well continue to explore new approaches to search and...

The Missing Credit of "The Social Network"

September 22, 2010, 9:54 am
Last year, Facebook settled a trademark dispute with Aaron Greenspan, CEO of Think Computer Corporation and Harvard classmate of Mark Zuckerberg, who built houseSYSTEM, a section of which was called "The Universal Facebook". Now, Greenspan has written a lengthy piece for the Huffington Post, essentially complaining about the upcoming...

Real-Time News Curation - The Complete Guide Part 3: Types And Real-World Examples

September 22, 2010, 9:36 am
What's more important? To save editors time and abilities in finding and reporting the most relevant stories so that they can dwell more on content production, or to leverage to-the-max the power of new media technologies such as automated aggregators, search engines, or social analysis tools, to extract on auto-pilot the best content and news...

Google Instant to highlight the long tail not kill it

September 22, 2010, 9:27 am
Google has made some big changes to its search capabilities with the introduction of Google Instant. Search results now appear instantly in real-time as you type making the new Google search incredibly fast. Whilst initially the introduction of autocomplete to search might not seem like a big deal, a sentiment bluntly expressed by in The Daily...

Stephen Colbert Grills Google's Eric Schmidt (Video)

September 22, 2010, 9:17 am
Stephen Colbert sits down with Google CEO Eric Schmidt. Hilarity and discomfort ensues. My favorite line? Colbert on Google's "Don't Be Evil" motto: Your stock price is at $500. How low does that price have to go before you say, 'That's it, we're going with evil!

Google's Schmidt to Colbert: Comment About Kids Changing Their Identity 'Was a Joke'

September 22, 2010, 9:13 am
Google CEO Eric Schmidt was on "The Colbert Report" for a "Google Chat" last night. As Stephen would say, "At least that's what it said when I looked it up on Bing." Colbert and Schmidt discussed data mining, why Stephen doesn't get more hits when searching for "tall women carrying heavy things," why Google pulled out of China, privacy, and how...

SEO content marketing roundup, week ending September 22nd

September 22, 2010, 9:02 am
Now that the storm of Google Instant has been downgraded to a category one, the SEO content marketing community seems to have re-focused its attention on the ABC's & 123's of content marketing and reaffirmed the value of SEO! This week's roundup of the latest and greatest SEO content marketing news is about fundamentals : from why smart content...

3 Creative Ways To Drive More Traffic To Old Blog Posts

September 22, 2010, 9:02 am
In many ways it makes as much sense to promote existing content on your blog as it does to create new content. Every site needs its share of new content to be successful, but it's important to recognize many opportunities available to get more visitors to old content. Here are some of my favorites: Optimization For Relevant Keywords Already...

Stephen Colbert Grills Google’s Eric Schmidt (Video)

September 22, 2010, 8:57 am
Stephen Colbert sits down with Google CEO Eric Schmidt. Hilarity and discomfort ensues. My favorite line? Colbert on Google’s “Don’t Be Evil” motto: Your stock price is at $500. How low does that price have to go before you say, ‘That’s it, we’re going with evil!’ Partners With Akamai On Higher Quality Video

September 22, 2010, 8:52 am
The National Football League said today it will offer higher quality online video via the Akamai HD network. The majority of video content on will be offered in higher quality across the Akamai HD Network, including Live: Thursday Night Football, video highlights of every NFL game and coverage of other NFL events....

Google Goes After Rogue Pharmacies

September 22, 2010, 8:49 am
Google's online advertising guidelines are clear on many issues, including the fact that "Google AdWords prohibits the promotion of online pharmacies and prescription drugs."  But some organizations have pushed ahead, anyway, and in response, Google has decided to sue what it considers "rogue pharmacies." Yesterday...

8 Lessons SEO's Can Learn From The U.S. Military

September 22, 2010, 8:41 am
In honor of the U.S. Military, I've borrowed some common-sense rules from military doctrine and applied them to search engine optimization for both educational and entertainment value. Hopefully, it will help improve your SEO efforts while also acknowledging the organizational wisdom of our military. 1. Clarity of purpose . One of the basic rules...

Video-Optimized Press Releases - Always a Great Idea

September 22, 2010, 8:41 am
If you are run a business online, you are most likely to be aware of press releases as marketing strategy. But have you tried multi-media enhanced press releases? Have you leveraged video press release to its full potential? The type of the video depends on your press release purpose and content - but it is almost always a great idea!

Facebook Should Now Be Less Annoying to Those Who Don't Play Games

September 22, 2010, 8:39 am
Facebook has launched some new features related to controlling game updates seen in the news feed. Before, Facebook users could hide an application story or block it completely, but now game stories will only post to the news feed if you're actually playing the game.  "This means people who play games can post stories to their Wall...

Making the Most Out of Google Places

September 22, 2010, 8:37 am
Are you taking full advantage of your local business listing?  This guide gives you tips on how you can maximize your listings visibility in the Google local business results.

Six Apart Gets Scooped Up By VideoEgg to Form SAY Media

September 22, 2010, 8:21 am
VideoEgg announced that it has agreed to acquire Six Apart, makers of the TypePad blogging platform. Together, they are forming a new brand, called SAY Media. They have a combined global audience of  345 million, which should be attractive to advertisers.  The announcement claims SAY Media has an audience of 73 million social techies,...

Bing Launches Rewards (Preview)

September 22, 2010, 7:50 am
"We're launching a preview of Bing Rewards in the US and look forward to collecting user feedback to help shape and improve the program."

Adsense Ads Showing IE Error

September 22, 2010, 7:43 am
"I noticed that visiting web sites with Adsense Ads gives an error 'Internet Explorer Cannot Open Internet Site...'"

Let's Go Fiber Hunting!

September 22, 2010, 7:25 am
There are so many ways to go with this one. If you are looking for fiber, a bran muffin might do the trick. Wait, while important, that kind of fiber isn't what would make sense at this blog now would it? No this particular hunt for fiber involves Google (who else) but it has a twist. Google's idea of fiber is having a network that will support...

Let’s Go Fiber Hunting!

September 22, 2010, 7:07 am
There are so many ways to go with this one. If you are looking for fiber, a bran muffin might do the trick. Wait, while important, that kind of fiber isn’t what would make sense at this blog now would it? No this particular hunt for fiber involves Google (who else) but it has a twist. Google’s idea of fiber is having a network that will...

How To Fix The Facebook Like Button Bug

September 22, 2010, 5:03 am
A serious flaw in the XFBML implementation of Facebook's Like button could damage your search engine rankings, play havoc with your website analytics and user experience. This post explains how the bug operates and suggests simple steps to resolve it.

Murder & The Death of Killing

September 22, 2010, 4:29 am
Sometimes when reading TechCrunch I feel like I am watching the History Channel, and that there is a regularly scheduled show called WWII Wednesdays ( or something like that ). Ironically there was even a junk TechCrunch post about killing the hype cycle . But they know the truth on manipulation - they wouldn't have a profitable product without it...

Facebook Wants Social Games Innovation

September 22, 2010, 4:11 am
"Today we're announcing a series of changes designed to lay the foundation for further games innovation on Facebook."

Jimmy Fallon’s Twitter Hashtag Game — Learn Social Media By Example

September 22, 2010, 1:04 am
Why stick to the old methods of advertising TV shows when you could use social media to do the rough work for you? I am sure someone at thought about this and came up with the following plan: Integrate Twitter in a TV show and get the word out through buzzing tweeps!

comScore Launches Mobile Measurement in Japan

September 22, 2010, 12:21 am
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of its syndicated mobile measurement service, comScore MobiLens, in Japan. MobiLens offers insights into consumers' mobile behaviors, user demographics and device capabilities, to provide a comprehensive picture of the mobile market. As the...

What Toppings Are On Your SEO Pizza?

September 22, 2010, 12:11 am
There are many different business building mindsets when someone approaches the web space for marketing and growing their business. There are some that are really not sure what is going on, there are some that know enough to be dangerous and there are some that now exactly what it takes and how to execute everything properly. It is important for...

Google Instant: Fewer Changes to SEO than the Average Algo Update

September 21, 2010, 10:45 pm
Posted by randfish Ugh... Part of me just wants to link to this old blog post and leave it at that. But, since there's actually a bit of data to share helping to show that (at least so far) Google Instant changes less than your average algorithmic rankings update, let's share. 880,000 Search Visits Analyzed Conductor released some nice research...

A Picture on Friday Morning is Worth a Thousand Words

September 21, 2010, 8:03 pm
If you want to connect with the fans on your Facebook page, post on Friday morning and use a picture. Those are the three elements that scored highest for fan engagement in the new study by Virtue. With Anatomy of a Facebook Post , the social media management company studied the effects of day, time and inclusion of video or images when posting on...

"Dancing With the Stars" Inspires an Age-Old Question

September 21, 2010, 6:07 pm
by Vera H-C Chan For a competition, about the only qualification you need for " Dancing with the Stars " is celebrity " and it doesn't matter where you got it, how long ago you achieved it, or how marginal your fame may be. So what makes the ABC reality shown doubly refreshing is the contestants' age spread " and that's among the most common...

The Chaos Scenario: Will You Be Ashes, or Green Shoots?

September 21, 2010, 5:57 pm
The "Chaos Scenario" is upon us. It's not proving to be an orderly transition. On one side: "old, dead media" (and the advertising that assumed and furthered its continuation). On the other side: "something very different," and possibly far less valuable. There is hope'if you're nimble enough to find value in something very different instead of...

Your questions on the future of Iraq

September 21, 2010, 5:52 pm
(Cross-posted from the YouTube Blog ) There is perhaps no other country in the world that has undergone more change or been under more scrutiny in the past decade than Iraq. The draw-down of U.S. troops and a recent election that has yet to produce a formal government have left Iraq in a state of flux. The country's destiny has implications not...

ad:tech UK 2010: Digital Marketing Comes of Age at London Olympia!

September 21, 2010, 5:06 pm
I know we say it every year, but ad:tech UK at Londons Olympia is genuinely getting bigger and better! As Tim Kimber (Microsoft Advertising Industry Partner Marketing) said to me this afternoon while manning the Microsoft Advertising Search and Targeting stand: Everyone keeps telling me that its busier than last year and theres a better quality of...

Prince Charles Eavesdrops, Queen Elizabeth Welcomes Pope, More Wedding Rumors: A Royal Roundup

September 21, 2010, 4:46 pm
by Claudine Zap Prince Charles's odd comments are just the latest tidbits stirring up interest in the royal family. Other royals have been making news as well: The queen officially welcomed the pope"for the first time ever. Prince Harry celebrated his birthday, and wedding rumors swirl around Prince William and Kate Middleton. The castle walls...

3,000 New Facebook Fans is Music to Their Ears

September 21, 2010, 4:36 pm
MySpace used to be, and possibly still is, the number one social media site for indie musicians but music consultant Madalyn Sklar is quick to point out that "Facebook rocks" for indie artists for one simple reason, their fans are on Facebook already. A recent guest post on outlined a simple Facebook strategy for bands looking to...

Nokia Exec Compares Android to Boys Peeing Their Pants

September 21, 2010, 4:31 pm
Anssi Vanjoki , the soon-to-be former head of Nokia's smartphone unit, has reportedly said that mobile phone makers that adopt Android are like Finnish boys who "pee in their pants" for warmth in the winter. This is according to an article from the Financial Times , which has gained a good deal of exposure today. If Android is cool, consider me...

eBay Talks Policy Changes That Will Affect Buyers and Sellers

September 21, 2010, 3:56 pm
eBay has announced some updates to its Feedback, Seller Standards and Buyer Protection systems. The company says they're designed to ensure your seller performance ratings are a "true reflection" of the service provided. "When we know you delivered fast and free shipping on a transaction, well make sure your rating reflects that," says Dinesh...

Google Launches New Gmail App for Android

September 21, 2010, 3:25 pm
Google has released a new version of the Gmail app for in the Android Market. The company says Gmail updates are no longer tied to Android version releases, though the update does require Froyo (Android 2.2). Now you can get new Gmail stuff faster without having to wait for system updates. To start you off, we've improved message replies, access...

Facebook Making Changes Towards Their 'Rejection' System

September 21, 2010, 3:25 pm
Whenever we bark about Facebook and privacy I liken it to complaining about politicians. In my mind, you have no, as in zero, right to complain about a politician if you didnt cast a vote during the election of that official. Plain and simple. If you are not part of the solution then you are part of the problem. The same thing goes for Facebook....

Site Compiles Google Instant Blacklist

September 21, 2010, 2:50 pm
Last week, Danny Sullivan posted an article at Search Engine Land about the things Google Instant blacklists - the words you can type in the search box that won't deliver Instant results, mainly due to potential offensiveness. has taken things a step further, and is actually compiling what it is calling the Google Blacklist. "Obviously,...

Win Copies of Richard Stokes' "Ultimate Guide to Pay-Per-Click Advertising" Book

September 21, 2010, 1:59 pm
If you're a regular Marketing Pilgrim reader, you've likely taken advantage of the cool reports and whitepapers that AdGooroo has been sharing via their ad on the right. Over there ====> Well, now AdGooroo CEO Richard Stokes is spilling the beans in his brand new book Ultimate Guide to Pay-Per-Click Advertising .

Google PowerMeter Gets New Partner

September 21, 2010, 1:59 pm
Powerhouse Dynamics, provider of eMonitor, a circuit-level home energy tool, has become an integrated device partner with Google PowerMeter. Powerhouse Dynamics integrated device partnership with Google PowerMeter provides our customers with one more level of convenience in viewing home power consumption, said Powerhouse VP of Business Development...

Win Copies of Richard Stokes’ “Ultimate Guide to Pay-Per-Click Advertising” Book

September 21, 2010, 1:55 pm
If you’re a regular Marketing Pilgrim reader, you’ve likely taken advantage of the cool reports and whitepapers that AdGooroo has been sharing via their ad on the right. Over there ====> Well, now AdGooroo CEO Richard Stokes is spilling the beans in his brand new book Ultimate Guide to Pay-Per-Click Advertising. The book is picking...

Distributing your Press Releases for Maximum Impact - Part III

September 21, 2010, 1:49 pm
by Stone Reuning Besides writing a properly formatted press release for journalists, bloggers and the search engines, you have to distribute it around to various outlets for it to have much impact. Simply posting it on your site will not do much outside giving your site more content to offer the search engines. In order for your company...

ad:tech UK London 2010 - Day 1

September 21, 2010, 1:44 pm
Its the 21 st of September and the Microsoft Advertising Team is making its way to the London Olympia! A long queue of visitors is waiting in the Autumn sun for ad:tech 2010 to open. It is an indicator to how popular this digital advertising event is, with some international visitors coming from as far away as Brazil. Some of my colleagues will...

Google Transparency Report Replaces China Serviceability Chart

September 21, 2010, 1:39 pm
Not long after Google revolted against China after a Gmail hack, Google launched a service report Web page for mainland China . Reporters, including myself here and for eWEEK, ran reports about how this search or mobile Web service was blocked by China's curtain of censorship. Unfortunately, because China is such a black box when it comes to...

Facebook Users May Have People Following Them They Aren't Aware Of

September 21, 2010, 1:27 pm
Facebook has a somewhat hidden feature that lets people follow your updates when you're not actually friends with them. Before you freak out, this is only applicable for updates that are shared publicly.  The social network recently changed its friend confirmation functionality (at least for some users). Before, when someone requested to be...

Aggregators: The Good VS. The Looters

September 21, 2010, 12:54 pm
Anyone who publishes a content has had to deal with being scraped, repurposed, and remixed. While it's easy to say all scraping is bad. there several beneficial ones, who benefit the users, and the site owners by aggregating topical traffic, and sending users onto the source.At the other end of the spectrum are re-bloggers who take source material...

Google Adds Web Font Support to Google Docs

September 21, 2010, 12:54 pm
Google announced today that Google Docs now supports web fonts using the Google Font API. To start off, there are six new fonts available. "This is just the beginning of fonts in Google Docs," says software engineer Jeremie Lenfant-Engelmann. "We added six new fonts today and were already testing our next batch. Youll see many more new fonts over...

How-to videos put more sexy golf carts on the road

September 21, 2010, 12:54 pm
This post is part of the "BizBlog Series". Check back each week to see articles about partners and advertisers on YouTube, or search under the labe l " BizBlog ". We all have a dream. America's 25 million small business owners are making their dreams happen. But it's never easy. For E.C. Hundley, his dream had four wheels, an engine, and a smooth...

Social gaming site, Yahoo-Mobaga now open!

September 21, 2010, 12:43 pm
DeNA and Yahoo's social gaming platform for PC, "Yahoo! Mobage" launched its ² version. It is available for free of charge. "Yahoo! Mobage" is a social gaming platform, which lets users play games that are linked PCs and mobile. It also lets users use the community functions that they've been using at DeNA's mobile "Mobaga-town" from PC. The...

The SEO's Handbook – Resources For 1st Time SEOs

September 21, 2010, 12:26 pm
A nice, simply list of top blogs, news sites, forums, conferences and tools about SEO.

Jennifer Grey Rules the Dance Floor, Alexander McQueen Is Mourned, Candice Bergen Is Welcomed: What's the Buzz

September 21, 2010, 12:03 pm
by Claudine Zap Our top picks from the day's hottest searches. Jennifer Grey (Searches increased by 2,374%). Yep, the "Dirty Dancing" star rocked "Dancing with the Stars." Alexander McQueen (+2,007%). A London memorial attended by fashion royalty Kate Moss, Sarah Jessica Parker, and Vogue editor Anna Wintour paid tribue to the eccentric fashion...

Bing Social Recommends Twitterers; Paid Search Roundup; Google Transparency Report & More Search News

September 21, 2010, 11:53 am
Bing Social yesterday announced a new feature called People Recommendations to help searchers discover new Twitterers. Based on a search query, the feature is designed to also return "recommended" users on Twitter. Those users receive rankings, such as "Influential" or "Popular." So a Bing search for [ search engine ] returns @SEWatch as...

Android and iPad Users Will Now be Able to Edit Google Docs From Their Devices

September 21, 2010, 11:37 am
Yesterday Google announced that they were going to be allowing users the capability to edit their Google Docs on iPads and Android. While this feature is already available through various third-party applications, like QuickOffice, Google users may find themselves more comfortable having a native component available to them. While users have...

Google Creates Themed Ads For Custom Search

September 21, 2010, 11:25 am
Bold, in-your-face ads have never been Google's style; instead, the search giant professes to prefer ads that attract users' attention by being relevant.  So now, in a move appropriate to that philosophy, Google's introduced themed ads matched to Google Custom Search. Sites with grayish backgrounds and some green text will now be accompanied...

Twitter Tapped By Drug Maker To Fight Pharmacy Crime

September 21, 2010, 11:13 am
Purdue Pharma said today it will use Twitter to fight pharmacy crime by sharing information about pharmacy robberies with law enforcement officials and pharmacy staff. Pharmacy staff, law enforcement officials and loss prevention personnel can follow updates about pharmacy robberies, burglaries and potential threats in their area and nationwide...

Shades of red, shades of blue: mapping midterm election ratings

September 21, 2010, 11:12 am
With the midterm elections in the U.S. just six weeks away, everyone is wondering how the balance of power between Republicans and Democrats will shake out after November 2. Although more than 500 seats will be decided in House, Senate, and Governor races, the current tallies are so close that individual races are receiving great scrutiny: you'll...

Holiday Preparation Series: Travel PPC Insights and Optimization Tips (U.K. Market)

September 21, 2010, 11:07 am
Wow, what a year its been for UK travel client! There have been quite a few distractions starting with Mother Nature hitting the UK with a snow blizzard that wouldnt have looked out of place in Narnia. Then in May, half the world was shut down by volcanic ash (thanks to our friend Eyjafjallajökull) followed by a UK general election and a Football...

Bonanzle Buys 1000 Markets, Becomes Bonanza

September 21, 2010, 11:02 am
E-Commerce site Bonanzle , which is often touted as an alternative to eBay, has acquired artisan merchandise site 1000 Markets , and changed its name to Bonanza. The combined company, which will take aim at sites like Etsy , is located at , with a new design. "We think this is an amazing triple play," says Bonanza CEO Bill Harding....

Watch: Google-Sponsored Internet at Liberty 2010 Event

September 21, 2010, 11:02 am
Google, along with Central European University, is sponsoring a conference in Budapest called Internet at Liberty 2010 . The conference, Google says, "brings together grassroots global activists alongside representatives of NGOs, academic centers, governments and corporations in order to explore the many issues at hand." "The conference will...

comScore Announces Collaboration with IXI, An Equifax Company, to Incorporate Consumer Financial Segmentation Data into AdEffx™ and Audience Advantage™ Product Suites

September 21, 2010, 10:52 am
comScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced a collaboration with IXI, an Equifax company and a leader in delivering solutions based on anonymous, aggregated wealth and asset data, to integrate IXI financial segmentation data into comScore products. This collaboration, which IXI will support through its IXI...

The 6 Angles That Shape Your Infographic

September 21, 2010, 9:49 am
Recently, I was part of the team responsible for creating an Infographic.  Two months in, I’m still a relative newbie to Distilled, and it quickly became clear there was a lot more to think about than I initially appreciated. There are several different parties with a vested interest in the final product and the production process, and...

Discover Your Strengths and Supercharge Your Business

September 21, 2010, 9:41 am
Have you ever been kept awake until 2 in the morning having an imaginary conversation with one of your blog readers who thinks you're great and left a long comment telling you so? Or spent hours obsessively trying to figure out how to do better work, spurred by a fan letter from a customer about the terrific job you did? Or is it maybe more likely...

An insight into Google's 200 ranking factors

September 21, 2010, 9:36 am
Last week, Google's Eric Schmidt said that listing Google's 200 ranking factors would reveal business secrets. Although Google does not officially publish their ranking algorithms, there is something that you can do to crack Google's secret algorithm.

AOL And Patch Partner With Colleges On Journalism

September 21, 2010, 9:21 am
AOL and its subsidiary Patch have launched PatchU, a new network of partnerships between local Patch online publications and colleges and universities, with a focus on helping the next generation of journalists. The initiative, which launched this fall, offers interships and coursework at local Patch publications to students under the guidance of...

Major Security Flaw Discovered (and Exploited) on Twitter

September 21, 2010, 9:21 am
A security flaw on has been exposed, which lets users post onMouseOver JavaScript code to make content pop-up right on the site. "Messages are also spreading virally exploiting the vulnerability without the consent of users," says security expert Graham Cluley at Sophos. "Thousands of Twitter accounts have posted messages exploiting...

Hulu Plus v2.02 Released

September 21, 2010, 9:05 am
Fair warning: Hulu Plus remains in a state of "limited preview," and its controversial fee/commercial setup hasn't changed, either. But v2.02 was released this morning, and it should go a ways towards making Hulu Plus more attractive to potential users. The updated version includes several new features and improvements, the most important of...

Hardcore Twitter Flaw, Leads to Unwelcomed Pop-ups

September 21, 2010, 8:55 am
When Twitter decided to force me to view suggest Twitter users to follow, I finally bailed on the web interface and switched to . Even the lure of a redesigned wasn't enough to tempt me back. Now I'm glad I switched, because there's a nasty bug in Twitter's new interface that allows malicious pop-ups: Hopefully Twitter...

Google Intros Transparency Report

September 21, 2010, 8:55 am
Google is certainly one of the main whipping boys of the Internet Age with much of deserved while the rest of it is just people looking for something to complain about. In an effort to be more transparent (and maybe make you feel a little sorry for them?) Google has introduced its " Transparency Report ". Heck, didn't Google's CEO Eric Schmidt...

When SEO is Not the Right Solution

September 21, 2010, 8:55 am
I had a meeting today with a prospective client and the account manager at one of my agency clients. The prospect was coming in to talk about her need for a web site for a new product she wants to sell and where she had heard that SEO was something she needed. I had almost no information going in - no previous site to refer to, no insight into the...

Customer Service in the Age of Automation

September 21, 2010, 8:40 am
During the so called "Search Engine War," many experts suggested the best search engine should have a "human component." Well, those premonitions fairly well died with Jimmy Wale's Wikia Search . What has come of the "human" element where other Web mechanisms operate? Has the cloud, the technology, the algorithm really gained any more ground on...

Why You Shouldn't Disregard SEO

September 21, 2010, 8:40 am
It has always been hard for SEO people to get across the importance of ranking high for a keyword and all the good it does for a business. Many people don't realize that a large part of SEO is optimizing the site, not only to rank well, but also to achieve the best chance of converting those visits into paying customers. Nor do they understand...

Is Google's Transparency Sufficient?

September 21, 2010, 8:27 am
Google has released what it is calling the Transparency Report, which shows the number of government inquiries for information about users and requests for Google to take down or censor content, as well as interactive traffic graphs that show information about traffic to Google around the world.  Is Google transparent enough for you? Let us...

Is Google Instant Using Yahoo Patents?

September 21, 2010, 8:10 am
According to a story in the Register , a Yahoo employee is claiming that Google Instant search is working in part due to 5 patents that are held by Yahoo. If this is true, which right now it's too early to tell as details are a bit scarce at this time, it could be an interesting development for sure. Yahoo! owns several patents covering Google's...

Google Releases Transparency Report

September 21, 2010, 6:59 am
Google has released what it is calling the Transparency Report , which shows the number of government inquiries for information about users and requests for Google to take down or censor content, as well as interactive traffic graphs that show information about traffic to Google around the world. "Like all companies, Google's services...

5 Instant Search Engines & the Mash-up

September 21, 2010, 6:54 am
Imitation is the sincerest form of flattery and on the social web, that flattery goes one step further, often in the form of a mash-up. Google has launched a variety of services to much fanfare by the media and yawns from the masses (Google Wave, Buzz). However, the recent implementation of Google Instant has resulted in a number of "instant"...

En France, les comparateurs de prix captent une proportion de consommateurs la plus importante d'Europe

September 21, 2010, 4:47 am
comScore, Inc. (NASDAQ: SCOR), un des leaders de la mesure des médias numériques, vient de présenter aujourd'hui une étude sur les comparateurs de prix en France. L'étude révèle que plus de 40% des consommateurs français ont visité des comparateurs de prix au mois de juillet 2010, soit plus de 16 millions de visiteurs uniques. Le site...

Looks like Twitter was hacked

September 21, 2010, 3:13 am
I was just nailed by the mouseover hack/worm that's making it's way around Twitter, as some users experiment with a recently exposed JavaScript vulnerability.

How to Convince your Boss that CRO is a Win

September 21, 2010, 2:51 am
Posted by Jamie Today Ill talk about one of my favorite topics, Conversion Rate Optimization (or CRO). I wont be speaking about tools, case studies, or tips on what layouts or buttons colors work best; Dr. Pete , Paras Chopra and Oli Gardner have written some excellent blog posts on these topics recently. Instead, over the next several weeks, Ill...

Proposals For a Global 'Internet Treaty' Are Put Forward

September 21, 2010, 1:59 am
"The draft law has been likened to the Space Treaty, signed in 1967, which stated that space exploration should be carried out for the benefit of all nations, and guaranteed 'free access to all areas of celestial bodies'."

Intel To Charge US$50.00 to Unlock CPU Upgrade

September 21, 2010, 1:45 am
"Still, it's an intriguing business model, and before you unleash your rage in comments, you should know that Intel's just testing it out on this low-end processor in a few select markets for now."

Google Apps Account Gets More Secure Sign-In

September 21, 2010, 1:29 am
"In the coming months, we'll also be offering this same security to our hundreds of millions of individual Google users."

Have you tried preparing a web app for the Chrome Web Store?

September 21, 2010, 1:20 am
Has anyone of you started to prepare their web sites and apps for the Chrome Web Store ? I mean the thing Google calls "installable web apps", which is "a normal website with a bit of extra metadata". [By Philipp Lenssen | Origin: Have you tried preparing a web app for the Ch .

How to Use Document Sharing Websites

September 21, 2010, 12:24 am
Great link building really requires utilizing all corners of the search engines and really strapping down your marketing hat to get things done. Document sharing websites are clearly a great way not only acquire nice links but also create a pathway for a steady stream of website traffic coming in your direction.

Oracle and HP Make Up

September 20, 2010, 7:32 pm
Update 3: The companies have apparently resolved their differences and will continue their partnership. Bloomberg BusinessWeek has details.  Update 2: Oracle has responded with the following statement: “Oracle has long viewed HP as an important partner,” said Oracle CEO Larry Ellison. “By filing this vindictive...

Budgeting Improvements Coming Soon to Microsoft Advertising adCenter

September 20, 2010, 7:11 pm
Although sometimes it may feel as though the feedback you give us isnt gaining a lot of traction behind the scenes, as someone who has seen (and been a part of) how your information makes its way from our blogs, forums and Twitter feed through to the development teams, I want to make sure you know that that we ARE listening. We do hear you and...

Groupon Gone Wrong: One Customer's Sad Tale

September 20, 2010, 6:56 pm
You rarely hear people complaining about having too much business, but when that business arrives in the form of 1,000 Groupon Coupons it can be a huge headache for everyone involved. Jessie Burke runs a small cafe in Portland and she decided to try the group deal service in hopes of getting some new customers. What she got was an endless stream...

Town Hall Exchange Sparks Big Buzz

September 20, 2010, 6:51 pm
by Mike Krumboltz President Obama held a town hall meeting dedicated to economic issues on Monday. The event played a part in Obama's high-profile push to rally support ahead of November's high-stakes election midterms . However, it was a frustrated supporter of the president who captured the Web's attention after remarking that she's "exhausted"...

Groupon Gone Wrong: One Customer’s Sad Tale

September 20, 2010, 6:41 pm
You rarely hear people complaining about having too much business, but when that business arrives in the form of 1,000 Groupon Coupons it can be a huge headache for everyone involved. Jessie Burke runs a small cafe in Portland and she decided to try the group deal service in hopes of getting some new customers. What she got was an endless stream...

Hood to Coast 2010

September 20, 2010, 5:30 pm
At Google we like things fast and fun. That's why we launch enhancements to search like Google Instant and Caffeine , and why 11 speedy Googlers set out from the top of Mount Hood , 6,000 feet above sea level, to run Hood to Coast , nicknamed the "Mother of All Relays." As our first runner zipped down the mountain with the sun setting over the...

The New Foursquare Emerges for iPhone

September 20, 2010, 4:59 pm
Foursquare announced version 2.0 of its iPhone app, as well as a new way to connect it to the web. There are three main features that Foursquare is emphasizing with today's announcement. The first feature is the splitting up of tips and to-dos. "Our thinking is that by making it easier to access your To-Do list, foursquare will be better at...

Bing's Social Search Now Recommends Twitter Users to Follow

September 20, 2010, 4:54 pm
Users of Bing's Social Search will now get recommendations of people they should follow on Twitter when they perform a query, similar to the feature that Twitter already offers. This feature exceeds in some topics, for instances bands and celebrities; the site even lets you know if the account is authentic by displaying the blue and white...

Yahoo Patents May Cover Google Instant

September 20, 2010, 4:39 pm
No one's launched a product or sent in the lawyers just yet, but it looks like Yahoo is on Google's tail in terms of instant search and might trip up its rival with a legal objection. Shashi Seth, Senior Vice President of Yahoo Search Products, has indicated that Google Instant infringes on perhaps five patents Yahoo holds. Let's start with the...

Emma Stone's Breakout Role

September 20, 2010, 4:29 pm
by Mike Krumboltz Emma Stone may look like a younger Lindsay Lohan, but the actors' career paths couldn't be more different. Whereas Lohan may be going back to jail , Stone is blowing up in Search, thanks to her star turn in the No. 2 movie in America, " Easy A ." Just how popular is Stone? On Friday, the day "Easy A" opened in theaters, her Web...

Is an Apple Store for Print Publications Really the Answer?

September 20, 2010, 4:04 pm
According to the Wall Street Journal , Apple could announce a "print subscription" offering as early as the next month or two. The publication cites "people familiar with that matter", though one of these people said it may come early next year, alongside the next version of the iPad. That sounds more like Apple's style to me. Lots of people (and...

Deloitte Says Non-Stores Will Rule This Holiday Season

September 20, 2010, 3:29 pm
A 2% increase in holiday sales may not sound like much, but with unemployment still running rampant through the US, it's good news for retailers. Financial consultants Deloitte, are joining those that went before them saying that there will be an increase in spending this year and that much of it will be due to the online sector. Carl Steidtmann,...

Google Enriches BMW Navigation Interface

September 20, 2010, 3:29 pm
Starting this month, people who buy a BMW in Austria, France, Germany, Italy, or the UK should find the navigation interface significantly improved thanks to Google. A renewal of a deal involving BMW's Connected Drive service means a couple new features have become available. In terms of letting a driver keep his (or her) attention focused on the...

Bing Suggests Twitter Users Based on Searches

September 20, 2010, 3:29 pm
Bing has launched a new feature for Bing Social , which recommends users to follow on Twitter, based on your search activity. Enter a query, and it will give you three users it thinks you might like to follow based on that query. A representative for Bing tells WebProNews, "It was developed to help consumers identify the most influential people...

PubCon Vegas 2010 - The One Event NOT to Miss!

September 20, 2010, 2:58 pm
If you're debating which of the remaining 2010 internet marketing conferences you should attend, I have a suggestion for ya: PubCon ! PubCon is returning to Las Vegas November 8th thru 11th and it promises to be better than ever! The four day event is packed with great sessions , great speakers, and great networking. In fact, the last day is all...

PubCon Vegas 2010 – The One Event NOT to Miss!

September 20, 2010, 2:45 pm
If you’re debating which of the remaining 2010 internet marketing conferences you should attend, I have a suggestion for ya: PubCon! PubCon is returning to Las Vegas November 8th thru 11th and it promises to be better than ever! The four day event is packed with great sessions, great speakers, and great networking. In fact, the last day is all...

Mozilla Launches New Version of Firefox Home iPhone App

September 20, 2010, 2:43 pm
Mozilla announced that its Firefox Home app is now available in more languages worldwide. Firefox Home lets iPhone and iPod Touch users sync their Firefox browsing history, bookmarks, andopen tabs to their mobile device. Users can use the app to search, open links in Safari, email the URL, or copy the URL.

Get Your Fresh Piping-hot Tweets Here

September 20, 2010, 2:43 pm
Filed under: One Clicks AOL Search results just got 140 characters better. We now include the latest tweets for specific searches. Anytime your result contains a link for a Twitter user, we display the latest tweets from that user. Search for Lady Gaga twitter and see her latest messages. Twitter results do not display if you have your SafeSearch...

Mozilla Launches New Version of Firefox Home iPhone App

September 20, 2010, 2:34 pm
Mozilla announced that its Firefox Home app is now available in more languages worldwide. Firefox Home lets iPhone and iPod Touch users sync their Firefox browsing history, bookmarks, andopen tabs to their mobile device.  Users can use the app to search, open links in Safari, email the URL, or copy the URL.  New features of Firefox...

Twitter User Recommendations on Bing Social

September 20, 2010, 2:23 pm
As the internet continues to evolve, we find there are more new signals coming in to search that enable us to provide customers with more relevant, real time and connected results. Our work with Twitter and Facebook over the last year or so has helped us create what is in effect a social layer for search that brings social information into the...

Pandora Launches On TiVo

September 20, 2010, 1:57 pm
TiVo has announced the availability of Internet radio service Pandora on all of its broadband-connected TiVo Premiere boxes. On TiVo, users can create a new free Pandora account, or sign-in with an existing Pandora accounts and access their current station on television. Users can access Pandora stations created on TiVo or any other platform...

Amazon Reportedly Makes Offer to Buy "Netflix of Europe"

September 20, 2010, 1:37 pm
If a report from Reuters is accurate, Amazon has made an offer to buy European video rental service Lovefilm for about £200 million ($312 million). Neither company has confirmed the offer. Lovefilm offers both DVD and game rental, as well as online video rental. It also has content like movie news and film reviews. Amazon already owns a...

Christine O' Donnell's Witchy Ways, Margaret Cho's Comeback, 'Boardwalk Empire''s Debut: What's the Buzz

September 20, 2010, 1:17 pm
by Claudine Zap Our top picks from the day's hottest searches. Dennis Quaid (Searches increased by 2,130%). The actor's brother Randy was arrested for squatting in a Santa Barbara house he once owned. Margaret Cho (+843%). The comedian is staging a TV comeback on "Dancing with the Stars." Boardwalk Empire (+832%). The Martin Scorsese-directed show...

Spikes Asia Advertising Festival 2010 - Singapore

September 20, 2010, 1:07 pm
SPIKES the Asia Pacific's Festival for Advertising and Creativity is underway with an estimated 1,500 delegates in attendance! I had the distinct pleasure of speaking to Spikes Asia CEO Philip Thomas just prior to the Festival opening. See video highlights from our conversation where he shares his thoughts on the Festival and the hot topics in the...

Recapping Google's new two-factor authentication

September 20, 2010, 12:26 pm
I wanted to post about Google's new two-factor authentication announcement. Two-factor authentication is something you have (e.g. a phone) and something you know (e.g. a password). It's a Big Deal because if your account or business has two-factor authentication, those accounts are immediately less likely to be phished, hijacked, or otherwise...

Germans Reject Street View In Large Numbers

September 20, 2010, 11:46 am
Anyone who's been looking forward to browsing Google Street View images of Germany should prepare to encounter lots of blank or ultra-blurry spots. A report's indicated that hundreds of thousands of Germans may have taken advantage of an opt-out process that Google made available. A Spiegel Online article established 100,000 as the minimum number...

Rosetta Acquires Mobile Firm; Facebook Phone; Google TV SERP Ads & More Search News

September 20, 2010, 11:45 am
Digital Agency Rosetta is beefing up it's mobile efforts with its acquisition of Level Studios. The deal will add 215 employees to Rosetta, and an estimated $45 million in new revenue, reports Advertising Age. Level, based in California, boasts clients such as Hewlett-Packard, Cisco, Apple, Toyota and Blackberry-manufacturer Research in Motion....

Google Adds Starring Feature to Local Search, Along with TV Search Filters and more IMDB Movie Info

September 20, 2010, 11:41 am
A few new search features have been added by Google over the weekend for the realms of TV, movie, and local searches. Users will now see the addition of director and actor information, plus IMDB user ratings and links to the database site. Google's blog says that right now this feature is only available in English and Japanese, but users should...

Nedstat Publishes Results Of New Online Engagement Study

September 20, 2010, 11:36 am
Nedstat announces the publication of "A 'No-Excuses' Approach to Measure Engagement in the Digital World", a whitepaper authored by Eric T. Peterson of Web Analytics Demystified. The whitepaper presents a practical approach for measuring online engagement and illustrates best practices from key Nedstat clients within the Retail, Media, Travel, and...

Google Apps Boasts 3 Million Business Customers

September 20, 2010, 10:50 am
Lost in the news bite about Google adding two-factor authentication was the statistic that Google Apps now has 3 million business customers of various sizes. Google Enterprise President Dave Girouard made the announcement in a blog post Sept. 20 time for the Google Atmosphere cloud computing event in Paris. Girouard wrote: "As of today, more than...

Rumors Have Apple Acquiring Polar Rose

September 20, 2010, 10:45 am
9to5Mac is pointing to a Norwegian Mac site called Mac1 , which claims that Apple has bought all of the shares of Polar Rose, a facial recognition company based out of Sweden. The news is unconfirmed, at this point. 9to5Mac provides this Google Tranlsated excerpt: The Malmö-based company specializes in developing technology which makes facial...

Silos, Architecture, and Linking...Oh My!

September 20, 2010, 10:32 am
by Stoney deGeyter The optimal time to start consulting with the SEO on a new website is at the very beginning. And, I mean the VERY beginning... when the website is just a sparkle in it's dreamer's eye. I was recently consulting with a client who brought us on at the very beginning of a new project. It worked beautifully, as we got to work...

Why Being Too Diligent about Your Facts Can Hurt Your Content

September 20, 2010, 10:20 am
Once upon a time, the world was flat. Now it's round. Who knows? Maybe some day we'll find out it's square. It's hard to come across a cold hard fact anymore. Drink 8 glasses of water a day. Drink 16 glasses of water a day. Don't drink any water; get all your water from fruits and vegetables. The contradictory advice goes on forever. There's...

comScore Introduces Social Analytix™ for Social Media Monitoring

September 20, 2010, 10:20 am
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of comScore Social Analytix™, a social media intelligence service for comScore clients, powered by the Radian6 social media monitoring and engagement platform. The service will provide clients with detailed, real-time insights based on...

Monetizing What Users Are Already Forced to Pay Attention To

September 20, 2010, 10:15 am
Peter Kafka at All Things Digital's MediaMemo is reporting about a startup focused on advertising from the CAPTCHA. Solve Media aims to take a web element, which already requires user attention (the CAPTCHA) and monetize it through advertising. It's really not a bad idea, but it's not exactly a new one either. We've seen examples of this in the...

The Creation and Promotion of Social Content

September 20, 2010, 10:05 am
Content marketing is one of the best strategies when it comes to garnishing interest, traffic, and credibility in your company's chosen industry. Combining social media with content as a means of promotion, generation, and feedback is the best way to utilize all the web has to offer, both as a marketing tool and as a reputation tool.

Fewer Teens Concerned About Texting While Driving

September 20, 2010, 9:55 am
Even with academic research indicating the consequences of texting while driving can be as dangerous as drunk driving, some teens don't see it that way, according to a new survey conducted by Harris Interactive on behalf of State Farm. Among 14-17 years olds who intend to have or already have a driver's license, the survey found 36 percent...

Internet Retailing and Services: Who's Big? Who's Great?

September 20, 2010, 9:39 am
In the midst of the onslaught of breathless news coverage of the tech sector, with new devices, features, squabbles, and posturing being the order of the day/hour/minute, it's sometimes helpful to step back and be reminded of who the actual players are, economically. One (albeit imperfect) way of doing that is to look at where companies rank in...

IBM to Acquire Netezza for $1.7 Billion

September 20, 2010, 9:29 am
IBM announced it is acquiring Netezza at $27 per share or approximately $1.7 billion, to expand its business analytics initiatives. Netezza provides analytics in a data warehousing appliance. IBM says that the combined strengths of the companies are a "key differentiator at a time when organizations of all sizes are looking to gain more insight...

6 Ways to Ensure Better Rankings in Google Instant

September 20, 2010, 9:24 am
Google Instant has not killed SEO by any means, despite the rumors. It has simply changed the approach that search engine marketers must take in order to get websites to appear higher in rankings and with their best foot forward. Here are some ways that you can ensure better rankings in the new Google Instant. 1. Include a Keyword in Your Brand...

Yahoo Opens Data Center In Lockport, New York

September 20, 2010, 9:14 am
One year and three months ago, we reported that Yahoo was interested in building a data center in Lockport, New York, and that the company had set a target date of September 2010 for its completion. Now, right on schedule, the state-of-the-art facility's being opened. Yahoo CEO Carol Bartz, New York Governor David Paterson, and Senator Charles...

Are Ad Pixel and Tag Issues Costing You Traffic and Sales?

September 20, 2010, 9:14 am
TagMan , a marketing tag management firm that deals with problems associated with site tagging and tracking of online marketing campaigns, is sharing some interesting results from a survey about ad pixels and tag implementation. The firm surveyed 100 client and agency ad execs around the world, and found that 99% of those surveyed faced problems...

New Google Apps Security'Encouraging iPhone Theft Since 2010

September 20, 2010, 9:09 am
There are two ways to look at Google's new two-step security installation for Google Apps. 1. Google just made it harder for someone to hack into your account. or 2. Google just gave hackers everywhere an incentive to steal your iPhone! Of course, the chances of a hacker managing to get their hands on your Google password AND your cell phone are...

Google Updates Mobile App for Blackberry to Allow Search Through Docs, Too

September 20, 2010, 9:09 am
Google Mobile App for Blackberry users can now, not only search through their email and contacts on their device, but according to Google's mobile blog they can search Google Docs as well. Now with just a few simple clicks, BB users will have access to the cloud and all their information, which I am sure will make some people's lives even easier.

New Google Apps Security…Encouraging iPhone Theft Since 2010

September 20, 2010, 9:00 am
There are two ways to look at Google’s new two-step security installation for Google Apps. 1. Google just made it harder for someone to hack into your account. or 2. Google just gave hackers everywhere an incentive to steal your iPhone! Of course, the chances of a hacker managing to get their hands on your Google password AND your cell phone...

Master your per-page keyphrase strategy in 6 easy steps

September 20, 2010, 8:54 am
Hey there and welcome back! As foretold, today's post is about strategizing our per-page keyphrase research choices, and what's more, we're going to do this in six - yes, six - easy steps! You've all worked very hard, and you had a lot to digest from last week's post , so here is your well-deserved, simple 6-step how-to reward! 1. Review the site...

Not So Cuil Now, Are You?

September 20, 2010, 8:54 am
When you live by the sword, you die by the sword. Right? Well, Cuil had its PR engine revved to the max, when it launched in 2008. It claimed to be bigger, better, and safer to use than Google. Fast forward a little over two years and let's see how things are working out for Cuil, shall we? Yikes, apparently it can't even keep the lights on. I...

Successful Viral Marketing via Creating Playful User Experience

September 20, 2010, 8:54 am
Successful viral marketing is art and in many cases pure luck. What makes the viral marketing campaign more likely to succeed is the properly created playful environment. The "Play" element is usually effective because: Motivation: We need NO motivation to play: we love playing. Play is an inherent instinct in us: since childhood we have been...

How to Manage & Grow Your Social Media Network

September 20, 2010, 8:39 am
One of the problems and frustrations I find with social media, is that there are now many different website's and each of them require managing contacts in different ways. Image credit: Flickr So, for example, you'll often end up with a completely different set of contacts on each site - when in many cases it would make far more sense if you were...

For SEO, you need a story to tell

September 20, 2010, 8:39 am
by Mike Moran Image by Jill Clardy via Flickr I frequently advise clients that the secret to successful search engine optimization is to have content that people really want to find. And, beyond SEO, the secret to a successful site is that the same content makes prospective buyers want to read it, and it persuades them to buy what you are selling....

Google Traffic Throttling - revisited

September 20, 2010, 8:16 am
The topic of Google traffic throttling came up a good number of times over the past two years or more. Some doubt that it happens - others are convinced but have trouble breaking through the wall of other's doubt. It seems like it's a lot harder to pin down now, and it was never easy. So what do you see?

The 4 Biggest Keyword Research Mistakes

September 20, 2010, 8:13 am
Keyword research is no rocket science, but many webmasters still struggle with it. If you analyze the pattern, however, you'll see that most keyword research problems and failures are connected with 4 basic mistakes. They are: 1. Not Doing Keyword Research The most common mistake around is, well, not doing keyword research at all! Sounds like...

Influence Finder Review

September 20, 2010, 8:08 am
Influence Finder is a new link analysis tool that aims to make link research more targeted and less time-consuming while producing better results. Despite how SEO has evolved over the years one aspect remains crucial to the success of any SEO campaign, links. So just about any tool that claims to make the process faster, smarter, and better...

Double Your Paid Search Clicks Without Raising Your Budget

September 20, 2010, 8:06 am
by Mike Fleming The keyword phrases to use for your PPC account aren't always obvious.  A key to great ROI and customer loyalty is to have customers think that you're the only viable solution to their problem at a given time.  Therefore, the challenge in keyword research is not coming up with keywords.  That's the easy...

Google: 3 Million Businesses Have "Gone Google"

September 20, 2010, 8:05 am
Google announced today that over 3 million businesses have "gone Google", meaning they've switched to Google Apps. in addition to that, Google says over 30 million individual users within businesses, schools, and organizations are using the company's messaging and collaboration tools.  These are a couple of the announcements...

SMB's, Social Media and Reality Often At Odds

September 20, 2010, 7:48 am
Being a slow news day (thus far at least), I started to look around and a report from July of this year from Network Solutions and some partners caught my eye. It was used to make a point over at Small Business Trends about SMB's (small and medium business) and social media (a point which is much different than the one here so go check it out).

SMB’s, Social Media and Reality Often At Odds

September 20, 2010, 7:45 am
Being a slow news day (thus far at least), I started to look around and a report from July of this year from Network Solutions and some partners caught my eye. It was used to make a point over at Small Business Trends about SMB’s (small and medium business) and social media (a point which is much different than the one here so go check it out)....

19 Questions to Determine Corporate Social Media Readiness

September 20, 2010, 6:52 am
Even though a company sees the value of social media, it doesn't mean the organization or its members are ready for it. Have you started something you really weren't ready for? Sometimes it works out and other times it doesn't. In order for companies to realize the maximum benefit from social media marketing, there must be a certain level of...

Flickr Logs Photo Number 5 Billion

September 20, 2010, 6:47 am
It's Monday and the biggest news is that apparently Facebook is putting together its own phone . Facebook is denying it , it's 'definitely' using Android and it looks like a blue iPhone (funny picture) . All of that is to say that there is nothing going on. What did happen though is that Flickr has hit a milestone with photo number 5 billion...

Google Launches 2-Step Verification for Google Apps

September 20, 2010, 6:22 am
Google has introduced a more secure sign-in capability for Google Apps accounts with two-step verification. The company says this "significantly increases the security of the cloud." "Two-step verification is easy to set up, manage and use," says Google Apps Director of Security Eran Feigenbaum. "When enabled by an administrator, it requires two...

Internet Brands Acquired In $640 Million Deal

September 20, 2010, 5:55 am
"Under the terms of the agreement, stockholders of NASDAQ-listed Internet Brands will receive $13.35 in cash for each outstanding share of common stock they own, a premium of approximately 46.5% over the closing price last Friday."

Facebook: We're Not Working on a Phone

September 20, 2010, 5:45 am
Update: The following statement from Facebook was left in the comments: “The story, which originated in Techcrunch, is not accurate. Facebook is not building a phone. Our approach has always been to make phones and apps more social. Current projects include include everything from an HTML5 version of the site to apps on major platforms to...

Report: It's All Over For Cuil

September 20, 2010, 5:30 am
"Cuil, the much maligned search engine that at one time had hopes of toppling Google, has gone offline."

What do Andy Warhol, Heraclitus and Albert Einstein have to do with the Bing Blog?

September 20, 2010, 1:49 am
Thinking Id be original, I first titled this post, Changes, they are a-coming. When I Bingd that title, I realized that original isnt the correct descriptor . . . so, I went searching for inspiration to aid in finding words to convey the importance and need for change, and came up with some great quotes, a few of my favorites: Everything changes...

Looxcie, a Camera Recording Everything You See

September 20, 2010, 12:13 am
Looxcie is a ~$200 camera you plug into your ear, which then records everything you see, following your field of vision. Several hours are recorded, with new stuff overwriting the old... and if you see anything interesting, you click its button and have the last 30 seconds saved and shared on YouTube and other networks. To tune and manage the...

White Hat SEO Video - Stand the Test of Time!

September 20, 2010, 12:13 am
Google's Matt Cutts hits the white hat SEO nail on the head with one of the very first sentences he states. "Standing the test of time". Websites that might rank well in search results from black hat techniques are not here for the long haul. They are typically fly by night websites that might be around for a short bit of time and then fizzle out...

Location-Based Social Networking for Events & Conferences - An Interview with Foursquare

September 19, 2010, 11:47 pm
Posted by Sam Crocker Hi there folks! Today we are going to take a look into Foursquare and, more specifically, we're going to check out how to use it for events and conferences and uncover some of the answers to the questions that aren't as easily avilable through the Foursquare site . Quick Background on Foursquare So, we're not going to waste...

Article Pagination: Actions that Improved Google Search Traffic

September 19, 2010, 7:23 pm
"The approach we decided on was labor intensive for the content creators. But after some education, the writers were all interested in trying to increase the audience size."

The Grouchy Side of Steve Jobs

September 19, 2010, 4:07 pm
by Mike Krumboltz Steve Jobs is known for sending curt email replies to Apple customers. The latest incident : an alleged exchange between the superstar CEO and a Long Island University journalism student, who had a few questions about the Apple iPad. According to PC Magazine , the student, Chelsea Kate Isaacs, was assigned a class project...

7 Companies Marketing Pilgrims Should Know About

September 19, 2010, 12:30 pm
It's been a long time since we took the time to show our thanks to the advertisers and sponsors that help keep Marketing Pilgrim going-and growing. Please show your appreciation by visiting these fine companies: AdGooroo - check out their free report " Successful Paid Search Tactics The Top CPG Brands Use To Grow Market Share And Build Loyalty "...

Facebook Reportedly Working on a Phone

September 19, 2010, 11:29 am
According to Michael Arrington at TechCrunch, Facebook is working on its own mobile phone , which could conceivably compete with Apple's iPhone and Google's Android. According to his sources, two high-level Facebook employees with "deep operating system experience" are working on the project. It's unclear who the source of this information is,...

White Hat Cloaking ... Vary the Template and User Experience Based On Referring URL

September 19, 2010, 6:59 am
Many of us in the SEO industry take a primitive look at cloaking adopting the view that page templates/design and user experience should be consistant for bots and people. However what if we where to vary that user experience based on referring URL. For example show less ads to social media visitors from Digg and Reddit, and try engaging them...

Google Chrome is pretty cool.

September 18, 2010, 10:34 pm
While trying Internet Explorer 9 - Microsoft runs a Reddit ad campaign trying to get some feedback - and running into quirky behavior during installation and browsing, I realized just how much of a great job Google Chrome is doing: it's lightweight, fast, minimalist, gets out of your way, has a powerful address bar, and its UI even gets more...

Copyblogger Weekly Wrap:Week of September 12, 2010

September 18, 2010, 6:01 pm
Nope, I didn't get fired. I'm back in the saddle around here, ready to summarize things for you and put them into an easily digestible, bullet point form. So why the layoff on the weekly wraps (now twice as delish with half the calories)? Well, it was summer. Brian and Sonia wanted a break from removing libelous statements from my scribblings, and...

Cuil is Stone Cold - Another 'Google Killer' Bites the Dust

September 18, 2010, 1:27 pm
As spotted in the SEW Forums by member sitetruth, Cuil appears to be history. Quoting sitetruth's post from yesterday: "The employees were told at 11 AM today, and the servers shut down at 4 PM PDT." Former employees also told TechCrunch that this isn't temporary and they weren't paid this week.Click to read the rest of this post...

Google Talks More About Keeping Ranking Factors Secret

September 18, 2010, 1:18 pm
Yesterday, we looked at a video Danny Sullivan posted at Search Engine Land, in which he grilled Google CEO Eric Schmidt about listing Google's 200 ranking signals. Clearly tired of being asked about the subject , Schmidt responded with comments like, "Because we change them. What would happen is, you've asked me this question for the eight years...

Google Instant in the Browser Means Google Results ALL the Time

September 18, 2010, 10:01 am
When Google launched Google Instant last week, the company said it would come to mobile and the browser (search boxes and the Chrome Omni box) within the next few months. WebProNews asked Google about how the feature would translate to the browser. Specifically, we wondered if using the feature directly from the browser would automatically take...

Google Instant and other search engine news

September 18, 2010, 9:35 am
This last week the search engine buzz has been dominated by Google launching Google Instant. Google Instant Essentially when you start to type in your search terms Google instantly displays results based on what you've typed into the search box, it produces suggestions and tries to finish off your search for you with greyed out text. (P Bradley)...

Big brands dominate Google search results

September 18, 2010, 8:24 am
Big companies may get as much as 90 percent of the links on the first page of Google search results. Planet Ocean's Search Engine News has an interesting article in its latest issue (aff link, subscription required). It points out that Google has made a significant change to the way they present their searches that will impact your business:...

SEO Is NOT Dead, Huge SEO Tools List & More - Search Week In Review for Sept. 18, 2010

September 18, 2010, 8:02 am
Here are the columns and news stories for the week of Sept. 13 to 17, as reported by the Search Engine Watch team of experts. The MEGA List of Free and Paid SEO Tools the Professionals Use by Garry Przyklenk Rankings, link analysis, trends, keyword research, metrics, and beyond -- we've compiled a list of must-have free/paid tools, toolbars, and...

Cup of Joe: I

September 18, 2010, 7:23 am
Thursday night I attended my first #SEOchat. For those of you that aren’t aware. SEOchat is a Twitter style chat session that takes place every Thursday night on Twitter. The topic of Thursday’s chat was link building, but every week the organizers focus the discussion around something SEO related. Next week’s chat will feature...

Kicking off Oktoberfest on orkut

September 17, 2010, 11:03 pm
Today is the kick-off ceremony of Oktoberfest , a traditional German celebration of food, drink, music, dance, and culture that has become so popular that it has spread all around the world. The world's largest Oktoberfest celebration takes place in Munich , Germany during the last few weeks of September and beginning of October, and regularly... Makes Celebrity Endorsements Accessible for All

September 17, 2010, 8:16 pm
I've gotten used to seeing Kim Kardashian get sloppy with a Carl's Jr. burger on TV but the idea of Heidi Montag hawking a dogfood delivery service on Facebook perplexes me just a little. In-Stream ad network has just announced a program where you can get celebrities to update their Facebook with glowing reviews of your product. It's a...

Halley's Comet, Jupiter, and Space Tourism: Buzz Week in Review

September 17, 2010, 8:11 pm
by Mike Krumboltz Today's fun fact: The universe is big. Like, really big. And because it's so darn big, a lot of cool stuff is bound to happen inside it, right? Right! This past week, astronomers made a wild new discovery concerning Halley's comet , folks prepared to see another planet up close, and the possibilities of space tourism took off....

Halloween Searches Scaring Up Buzz

September 17, 2010, 6:35 pm
by Claudine Zap While Halloween is still a few weeks off, searches on the Web for the perfect costume are heating up. Popular get-ups like " witch " and " princess " are perennial favorites. But this season lookups are spookily high on one performer who seems to celebrate Halloween every day: " Lady Gaga halloween costumes " are topping the list....

Video Sitemaps: Is your video part of a gallery?

September 17, 2010, 5:55 pm
Webmaster Level: All Often a website which hosts videos will have a common top-level page that groups conceptually related videos together. Such a page may be of interest to a user searching on that subject. Sites with many videos about a single subject can group these videos together on a top-level page, often known as a gallery. This can make it...

Google to Distribute Devices to Small Business Allowing Customers the Ability to Check-in and Review Establishments

September 17, 2010, 5:50 pm
Google is said to be preparing to distribute mobile devices to small businesses around the country allowing customers to check-in to these venues. This service is being produced to help Google compete with location-based services already out there like Foursquare, Facebook Places and Yelp. Approximately 8 million of this devices will be...

New Microsoft Paid Search Features & More Search News

September 17, 2010, 5:40 pm
Microsoft adCenter is readying some new features for PPC managers. Reports in adCenter will begin showing new information on conversion rates, revenue from conversions, advertising cost, visitor volume, and shopping behavior on the advertiser's web site, a spokeswoman for Microsoft told Internet Retailer . AdCenter will also provide new...

Yahoo Engineer Calculates Two Quadrillionth Bit Of Pi

September 17, 2010, 4:50 pm
With the help of 1,000 computers and Yahoo-backed cloud computing technology, a Yahoo engineer has set an interesting world record. Tsz Wo (Nicholas) Sze determined that, when the mathematical constant pi is in binary, the two quadrillionth bit is 0. Not sure what to make of this achievement? Well, in a sense, neither is anybody else. Even a...

New MySpace Coming Next Month? CNN Still Using AP Reporting?

September 17, 2010, 4:30 pm
According to Michael Arrington at TechCrunch, the new MySpace (aka: Project Futura) is coming to some users on October 15, though that is subject to change. According to his sources, it will include a lot of white space and focus on the activity stream. Sounds like another familiar social network.  Michael Calderone, in an article at Yahoo...

Facebook Product Review Features on the Way from PowerReviews

September 17, 2010, 4:10 pm
Later this month, PowerReviews will announce several new Facebook-related additions to its social commerce suite. "This news is evidence of an important trend - retailers and brands combining customer reviews with the reach of Facebook and the credibility of friend-to-friend recommendations to drive loyalty and sales," a representative for the...

Google Analytics SDK Now Supports Apple's iOS 4

September 17, 2010, 3:55 pm
Google announced the release of the latest version of its mobile SDK for Google Analytics. This version supports the latest version of Apple's mobile operating system, iOS 4. The new version of the SDK (version 0.8), which is in beta, also includes fixes for Android. "If you are a current website administrator or Google Analytics developer and...

Google Eager To Detect Searchers' Frustration

September 17, 2010, 3:55 pm
Similar to the way in which pencils come with erasers, modern homes come with smoke detectors, and cars come with airbags, Google may soon prepare something interesting for when searches go wrong. The search giant's trying to detect when searchers become frustrated, anyway. In fact, "trying" might be too weak a word. In a post on the Google...

Google Continues Efforts to Predict What Users Want

September 17, 2010, 3:55 pm
Google is hellbent on predictions, it would seem. At Google I/O earlier this year, Google announced the Prediction API . More recently, it launched Google Instant , with the goal of giving you your results before you even finish typing the query. Today, Google is talking about some research its doing in trying to predict when searchers are...

ChaCha CEO: We'll Drop T-Mobile if They Implement the "Twitter Tax"

September 17, 2010, 2:48 pm
Update: Gibbs is now reporting that T-Mobile's move only affects messaging aggregators "that serve as kind of a middleman" between businesses and carriers. Companies with direct ties to T-Mobile ( a group that includes Facebook and Twitter) will reportedly not be affected. Original Article: According to reports, T-Mobile may start...

YouTube Gets New Content, TV/Film Leaders, Snags Netflix Acquisitions VP

September 17, 2010, 2:38 pm
YouTube announced a couple of new additions to its team. Neither are Feross Aboukhadijeh, the creator of YouTube Instant, who was recently offered a job by the company.    He told us the other day, "I haven't actually accepted the YouTube offer yet. We're still figuring out how this is all going to work out, and nothing's final yet....

Did Letterman Know About Phoenix's Joke?

September 17, 2010, 2:34 pm
by Michael Krumboltz Joaquin Phoenix was just acting . That's the revelation that came from the mouth of director Casey Affleck regarding his bizarre documentary " I'm Still Here ." Affleck gave an interview with the New York Times admitting that the entire film was just a performance, including Phoenix's infamous mumble-filled appearance on "The...

Eric Schmidt Tired of Being Asked About Google’s Ranking Factors

September 17, 2010, 2:23 pm
Danny Sullivan has posted a few videos from Google’s Zeitgeist event, and one of them is a fairly entertaining banter between Sullivan and Google CEO Eric Schmidt.  Sullivan  asks why Google doesn’t list its 200 ranking factors. Schmidt’s response: "Because we change them. What would happen is, you’ve asked...

BlackBerry Users Get New Gmail, Google Docs Search Features

September 17, 2010, 2:19 pm
There were a couple significant announcements for BlackBerry users today. First off, Google announced that its Google Mobile App for BlackBerry can now not only search for email and contacts on the device, but also search the cloud to find items in Gmail, Google Contacts, and Google Docs.    Users can start the app and logto their Google...

Power to the Students

September 17, 2010, 2:18 pm
Bing is sponsoring a kids owned and operated event on September 18 th (Saturday) called TEDxRedmond chaired by the youngest TED speaker, 12-year old Adora Svitak . A free, inspirational event for kids by kids , this one-of-a-kind conference will bring some of the most extraordinary youth from Washington State and the nation to share insights,... Launches Motion Gaming Site

September 17, 2010, 1:52 pm has introduced “Amazon Motion Gaming 101,” a new section in its video game store aimed at offering information about motion-gaming technology. The site focuses on providing easy-to-find information about motion-sensitive gaming, including educational videos, customized game recommendations, customer reviews, buying guides...

Eric Schmidt Tired of Being Asked About Google's Ranking Factors

September 17, 2010, 1:23 pm
Danny Sullivan has posted a few videos from Google's Zeitgeist event, and one of them is a fairly entertaining banter between Sullivan and Google CEO Eric Schmidt.  Sullivan  asks why Google doesn't list its 200 ranking factors. Schmidt's response: "Because we change them. What would happen is, you've asked me this question for...

The Seattle Storm 2010 WNBA Champions

September 17, 2010, 1:13 pm
Earlier this year we announced our partnership with the Seattle Storm where we emphasized our commitment to the Seattle community and highlighted how women in sports can inspire and engage kids through watching players like Sue Bird and Lauren Jackson compete in world-class WNBA basketball.

The High Cost of Low Bids: One of the Biggest Logical Errors PPC Managers Make

September 17, 2010, 1:08 pm
I have an insatiable curiosity for exploring the way people behave. Lately, whenever I choose to spend some quiet time reading, I select a work of non-fiction that relates to investigating human behavior, philosophy, or probability. My most recent favorite, Bozo Sapiens: Why to Err is Human, written by mother and son pair Ellen and Michael Kaplan,...

Facebook Throws Rotten Tomatoes at Movie Fans

September 17, 2010, 1:06 pm
Facebook has formed a new partnership with Rotten Tomatoes, which will make Rotten Tomatoes personalized for the user, if they are logged into Facebook.  "Through instant personalization, you'll see your friends' reviews prominently, as well as the movies they've recently liked or want to see, and recommendations based on the movies...

Taylor Momsen's Diva Rep, Queen Elizabeth Hosts the Pope, Oprah Picks Franzen Book, Again: What's the Buzz

September 17, 2010, 12:58 pm
by Claudine Zap Our top picks from the day's hottest searches. Queen Elizabeth II (Searches increased by 898%). The Pope made the first trip ever to visit Britain's queen. They even exchanged gifts . Baba ganoush (+793%). The eggplant dip is always a crowd pleaser. Mark Wahlberg (+463%). The actor admits that the paycheck matters when he is...

Twitter Usage Among College Faculty Increases

September 17, 2010, 11:38 am
More than a third (35.2%) of college faculty members now use Twitter in some capacity, an increase from 30.7 percent in 2009, according to a new survey from Faculty Focus.  Nearly half (47.9%) of those surveyed said they have never used Twitter, down from 56.4 percent in 2009. The remaining 16.9 percent said they tried Twitter but stopped...

Bing Maps Gives Public Transportation Help

September 17, 2010, 11:27 am
A lot of the talk around mobile / local occurs around Google. That makes sense since the search world is still dominated by the Goog. With bing getting some traction in search as of late there should be some more attention paid to the efforts to beef up their maps offerings. Mobile users have unique information needs. They ask for information at...

Reigning in the Holiday Shoppers with Microsoft Advertising Solutions

September 17, 2010, 11:27 am
Its September and many of us are either whisking our kids off to the bus stop or noticing that the school zones exist (and yes, you do have to go 20mph in them), but the bottom line is that despite our fascination with the beginning of fall, the holidays are right around the corner! The next few months will fly by; as an online advertiser, now is...

Facebook Places Launches In The UK

September 17, 2010, 11:25 am
Some Facebook users who live to the east of the Atlantic can now share their location on the site.  Today, Facebook Places launched in the UK, allowing people to check in and tag their friends (or not) as they move around in the real world. Nothing's different about the way Facebook Places operates in the UK compared to the US, so we won't...

Google: Consumers Rely on Search Engines Over Social for Product Searches

September 17, 2010, 11:16 am
Google pointed to some stats from PowerReviews and the e-tailing group this week, which show that search still largely dominates as the source used to begin a product search by consumers.  According to these findings, 57% start with a search engine. 20% view a brand's site. 18% research at a retailer. 3% use social network sites, and 2% pose...

AT&T and NCAA Launch College Football iPhone App

September 17, 2010, 10:55 am
AT&T and the NCAA have launched a new iPhone/iPod Touch app. With a big day of college football coming tomorrow, its as good a day as any for such an app.  The app is free and combines social functionality with real-time NCAA football news. Fans of Division 1 teams will be able to chat with one another (as well as fans of opposing...

Faster, Larger, Closer: Regionation in Google Earth Pro 5.2

September 17, 2010, 10:36 am
We're excited to announce that Google Earth Pro 5.2 is now out of beta. With the initial launch two months ago, we detailed the new features that are available to all Google Earth users, including Multitrack and Elevation Profile, and outlined the new Google Earth Pro Data Layers . Today we'd like to take this opportunity to highlight some of the...

Google Improves Video Chat Quality with New Gmail Feature

September 17, 2010, 10:14 am
Google introduced a new feature in Gmail Labs today for video chat enhancement. If you turn the feature on, your video chat experience will come with higher resolution.  Chances are, the feature will be automatic in the future. Google says by using it, you'll be getting a preview before its turned on for everyone.  "The higher...

Is Yahoo's Three Year Plan 3 Years Too Late?

September 17, 2010, 10:06 am
Yesterday, Yahoo once again tried to throw its hat into the Internet's relevance ring. I give them credit for being scrappy to some degree but there seems to be much more talk than real action coming from the Sunnyvale boys (ooops, let's not forget Carol Bartz at the helm, my bad) Change is something that needs to be concrete and not conceptual so...

3 Reasons to Tell Readers Why

September 17, 2010, 10:06 am
You know you're right, right? Everyone should fall in line and accept what you know in your heart to be true. Sorry, that's not how people work. So much of persuasive writing comes down to proof . And so many people fail at persuasion because they offer assertions without giving people reasons . So persuasive writers know to give reasons for...

Microsoft Announces Mobile Ad Exchange

September 17, 2010, 10:03 am
"Microsoft says it has also lined up several mobile ad networks to participate in the exchange,..."

Is Yahoo’s Three Year Plan 3 Years Too Late?

September 17, 2010, 9:55 am
Yesterday, Yahoo once again tried to throw its hat into the Internet’s relevance ring. I give them credit for being scrappy to some degree but there seems to be much more talk than real action coming from the Sunnyvale boys (ooops, let’s not forget Carol Bartz at the helm, my bad) Change is something that needs to be concrete and not...

WordPress Reveals IE9 Pinning Features

September 17, 2010, 9:54 am
Internet Explorer 9 (beta) was launched to the public this week, and it's gotten a lot of buzz and high marks. It's also gotten a lot of web properties doing things to utilize its features. Microsoft's own Bing features are certainly interesting.  WordPress is utilizing the browser's functionality for both bloggers and blog readers, so its...

The WebCertain Search And Social Report 2010: Free Download

September 17, 2010, 9:40 am
'The WebCertain Search and Social Report' has been published today and gives an insight into the search and social media trends in over 20 global markets. It looks at which search engines and social media sites are popular with users in a range of countries, providing readers with a overview of the online landscape in those markets and an...

Yahoo And Microsoft Make Small Search Gains

September 17, 2010, 8:56 am
Google continued its reign over the U.S. search market in August with 65.4 percent market share, followed by Yahoo with 17.4 percent (up 0.3 percentage points) and Microsoft with 11.1 percent (up 0.1 percentage points), according to the latest analysis from comScore.  Ask saw no change month-over-month capturing 3.8 percent of the search...

Experiment with Google Search Results with GoogleSharing

September 17, 2010, 8:50 am
Personalized search has been a major annoyance to search marketers who have hard time finding out which of search results are ranked only "for them" and which ones are seen by other searchers as well. There are few options available to Google like a Ghost and recently I have come across another interesting alternative that may come in handy for...

Microsoft Exec Says Android Infringes Patents

September 17, 2010, 8:49 am
Android isn't free and Google is going to face a lot of legal problems, if one Microsoft exec is to be believed.  Tivanka Ellawala, CFO of the Mobile Communications Business at Microsoft, indicated yesterday that some patents have been violated. At the Deutsche Bank Technology Conference, Ellawala stated according to Kurt Mackie,...

"Google Me" is Probably Already Bigger Than Facebook

September 17, 2010, 8:45 am
The world discovered a little bit more about this mysterious "Google Me" project this week, when Googlers, including CEO Eric Schmidt opened up (just a little bit) at the company's Zeitgeist event.  The main thing that has been revealed is that Google Me will not be a new social network from Google to try and compete with...

Get Free Tickets to ad:tech London 2010 and meet the Microsoft Advertising Team!

September 17, 2010, 8:45 am
Why not come down and join us at this year's ad:tech conference on the 21-22 September at London Olympia . The growth of digital continues to redefine the way businesses use marketing. That's why ad:tech is the ideal forum to exchange ideas, experiences, new practices, emerging models and get experts' opinions. The packed programme features over...

40 Google Instant SEO, SEM & Analytics Resources

September 17, 2010, 7:59 am
Image by Westside Shooter . Google Instant is the talk of the town not only in the SEO industry. While some people still hope SEO will go away most experts agree that SEO is either just changing a bit or now more important than ever due to the recent changes. So I won't list most of the usual "SEO is not dead" posts here as I expect you to know...

The Future of Yahoo! Products

September 17, 2010, 7:56 am
"'Yahoo! Product Runway' media event"

Google TV: Sept. 29 from Logitech, Oct. 17 from Best Buy

September 17, 2010, 7:29 am
Google is hurdling toward its fall release for its Google TV service, which aims to blend Web and television consumption in a tidy package that includes a Logitech Revue set-top box with remote control or an Android-enabled TV from Sony. Both the Revue and Sony TVs will be sold by Best Buy. However, reports on Google TV's launch date are coming...

Yahoo Readies New Mail and Search Features, iPad App, Custom Ads, and More

September 17, 2010, 7:29 am
Update: Yahoo tells WebProNews that it plans on implementing features similar to the new search features for other categories beyond news and entertainment, but would not get specific at this point.  Original Article: Yahoo Chief Product Officer Blake Irving  is currently giving a talk about Yahoo's product strategy moving forward....

6 Tips For Making Content Pop on the Social Web

September 17, 2010, 7:04 am
With the growing momentum of content marketing, a lot of companies get hung up on making investments in quality articles, white papers, videos and other media only to find they're not getting much traction. I've heard it time and time again at conferences in discussions with brand marketers where they've invested in creating great content and...

Notebook Growth Declining Sharply

September 17, 2010, 6:34 am
"We expect tablets to continue to pressure PCs as more vendors launch products..."

Bing Maps Adds Transit Routing Directions

September 17, 2010, 6:22 am
"So, for those of you who like to take the bus, subway, or local rail you now can turn to Bing Maps."

Facebook Places Launches In UK

September 17, 2010, 3:59 am
"The service also lists nearby businesses and attractions, and Facebook will target the locations it lists to each Places user."

OnStar Declares a Social Media Emergency

September 17, 2010, 2:26 am
"This is OnStar, what is your emergency?" "I just saw Britney Spears buying bananas at Ralphs and I have to tell everyone I've ever met." No. I'm not kidding. Sam Mancuso, general director of marketing for OnStar told Advertising Age this week that the company is beta-testing a feature that will allow drivers to update their Facebooks by voice...

Reasons for Not Being Good Link Bait

September 17, 2010, 12:14 am
At some point during your goal of marketing your website you are going to want to build up some links pointing to your website. Some can be forced like press releases and article writing and others have to happen naturally. The ones that happen naturally are usually very powerful but they do require your website to be at a certain standard. If you...

Optimizing SEO Resources - Whiteboard Friday

September 17, 2010, 12:09 am
Posted by Aaron Wheeler Hello everybody! My name is Aaron Wheeler and I do customer service here at SEOmoz; if you call us or email us, there's a 50% chance you'll end up talking to me. Oh well! Your loss is my gain. =) Anyways, one of my new tasks in the office will be video production so you may end up seeing my gob around the blog every once in...

Spidering And SEO For A Site With An AJAX Product List

September 16, 2010, 9:58 pm
"I have a site that calls or paginates with an AJAX call so there's no way that the spiders are getting into the product level with a normal crawl."

Google Chrome already got rid of the http://, maybe time to get rid of the www. too?

September 16, 2010, 9:47 pm
Of course, some tiny percentage of sites may configure www as just another subdomain showing something different than non-www... What do you think? [By Philipp Lenssen | Origin: Google Chrome already got rid of the http://, ... | Comments ] [Advertisement] Want to make money with your website? AllPosters.

For Those Who Abandon Shopping Carts

September 16, 2010, 7:36 pm
Tell the truth. Have you abandoned a shopping cart this week? I'm not talking about the people who leave actual carts in the middle of the parking lot when there's a corral two feet away. (Though they annoy me, too.) I'm talking about the 70% of shoppers who load items into a virtual cart on a website only to walk away without buying anything. We...

Joaquin Phoenix Documentary Not Real

September 16, 2010, 7:31 pm
by Mike Krumboltz On the count of three, say it with us. Ready? One, two, three: "We knew it!" Film director Casey Affleck has admitted that his so-called documentary " I'm Still Here ," about Joaquin Phoenix 's retirement from acting and pursuit of a career in rap music, is a performance and not real. In an interview with The New York Times ,...

New Yahoo SERP, Mail, Twitter/Facebook Integration: A Fall Preview

September 16, 2010, 7:29 pm
Yahoo today previewed some search enhancements they'll be rolling out this fall, hot on the heels of changes at Google (Instant) and Bing (IE9/HTML5 integration). Where Google focused on speed and Bing focused on pretty, Yahoo's search updates are geared mostly toward deeper news and entertainment results, in addition to getting more social.Click...

Space Tourism: The Expensive Frontier

September 16, 2010, 6:10 pm
by Claudine Zap Good news for anyone with a passion for space flight, no NASA training " and a spare $35 million: Space tourism from Boeing is only a few years away. The company is developing a low-earth orbit Crew Space Transportation capsule that will shuttle astronauts to and from the International Space Station . But with seven seats, there...

comScore Releases August 2010 U.S. Search Engine Rankings

September 16, 2010, 4:29 pm
comScore today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in August with 65.4 percent of searches conducted.

Google Hires Netflix VP To Pursue Content Partnerships

September 16, 2010, 4:24 pm
One of the people responsible for Netflix's jaw-dropping selection of content now works for Google, according to a new report.  Indeed, Robert Kyncl should even hold the important title (and position) "Vice President of Content Partnerships" at the search giant. As reported by Peter Kafka, this will put Kyncl in charge of...

Consumer Watchdog Calls on Google To Answer 4 Privacy Questions

September 16, 2010, 3:51 pm
Consumer Watchdog, the group behind the much-publicized Eric Schmidt ice cream man video, has issued a press release blasting Google yet again. This is no surprise, considering recent news of an ex-Google engineer violating the personal data of of minors. "The ability of a Google engineer to use his position to access private information...

A Groupon Success Can Also Be A Disaster

September 16, 2010, 3:26 pm
Posies Cafe found that a Groupon offer brought in plenty of people -- but cost them way too much money. Easy to blame Groupon for wanting to keep too much of the cut. But note the comments, too -- more a lesson for business owners to think carefully about what exactly they'll offer, to better tap into group buying services.

4 Valuable Link Building Services (Zemanta, MyBlogGuest, EightfoldLogic & Whitespark)

September 16, 2010, 3:08 pm
Posted by randfish In the last year, there's been a plethora of entrants to the field of link building services outside the traditional software basis of reversing competitors' backlinks (like our Link Intersect , LAA or Open Site Explorer tools) and consulting/direct purchase. In this post, I'll try to cover some of the interesting major new...

Motorola Picks Up Aloqa for Undisclosed Sum

September 16, 2010, 2:59 pm
Motorola announced today that it has acquired Aloqa GmbH, developer of Aloqa, which is a mobile service that notifies users of places, events, music, movies and other activities based on location and personalization. Aloqa also annuonced that it has now surpassed its million user milestone. The service is available for Android, iPhone,...

comScore and PMB Release Fused Database in Canada, Combining Print Readership, Internet Behaviour and Product Usage Data

September 16, 2010, 2:53 pm
comScore, Inc. (NASDAQ: SCOR) and PMB Print Measurement Bureau today announced the release date for a joint product offering that links Canadians' online media habits with print readership and other media consumption data, along with product and brand usage, all in a single database. The fused database will be available September 21 exclusively to...

Steve Jobs: Amateur Ninja?

September 16, 2010, 2:43 pm
by Mike Krumboltz Steve Jobs is a visionary and a billionaire. But is he also a ninja on the side? According to an extremely unreliable rumor that's been sweeping the Web this week, the Apple CEO was caught packing ninja throwing stars at a Japanese airport (you know, just in case he gets into a tussle while traveling abroad). The story, sparked...

Lots Happening with Bing Maps Today

September 16, 2010, 2:01 pm
"Bing Maps just got more useful for developers, bus and train commuters and education advocates everywhere," a representative for Bing tells WebProNews. She is referring to a series of announcements Microsoft made today regarding Bing Maps.  The company released two new Bing mapping apps, made additions to the Bing Transit Map,...

FTC Discusses Google, AdMob Antitrust

September 16, 2010, 1:58 pm
 In testimony before a U.S. House of Representatives subcommittee, the Federal Trade Commission explained how it protects consumers by applying well-established principles of competition to fast-changing technology markets. "Some have argued that there should be different rules for markets characterized by rapid technological...

Yahoo Announces Big Updates Coming This Fall

September 16, 2010, 1:17 pm
Chief Product Officer at Yahoo! Blake Irving announced on their blog today about some of the new updates Yahoo! users can look forward to this fall. These updates come in an effort to keep up with the trend of socializing and personalizing the user experience on the Web. Users can expect a newer, faster Yahoo Mail, twitter integration that allows...

Meg Whitman Spends, Michaele Salahi Tells All, Michael Grimm Wins: What's the Buzz

September 16, 2010, 1:07 pm
by Claudine Zap Our top picks from the day's hottest searches. Michaele Salahi (Searches increased by 15,253%). White House party crasher from the "Real Housewives of D.C." reveals in her new book that she has multiple sclerosis . Karl Rove (+752%). The right-wing pundit railed against the Tea Party candidate Christine O'Donnell, who won the...

Small Business Essentials Series: Finding the Right Keywords for Your Business

September 16, 2010, 12:47 pm
Whether you own a local shoe store, deliver tasty pizzas in the neighborhood, or offer accounting services, as a small business owner, you probably don't have much time to navigate through complex search platforms, analyze massive Excel sheets or read through libraries of books that explain the ins and outs of paid search marketing. With this in...

Coming Soon: Let Yahoo! Search Entertain You

September 16, 2010, 12:37 pm
At Yahoo! we are constantly enhancing the search experience to help you find answers, discover new content, and get things done online. This fall, we're making one of our most significant updates to Yahoo! Search to provide new experiences on the search results page and across the Yahoo! network. Today we're giving you a sneak peek at just a few... Broadcasting Comes to iPhone

September 16, 2010, 12:33 pm
At the beginning of the month, launched its Android app for live streaming. Today, it has updated its iPhone app with similar functionality. iPhone 4 and 3GSs users can broadcast live video from the app over 3G or WiFi. "We have already seen a 20% increase in daily broadcasters due to new people using Android to broadcast...

Supplement your AdSense earnings with Google Affiliate Network

September 16, 2010, 12:22 pm
Many publishers are very good at recommending just the right stuff for their users. We love seeing influential publishers in all genres " from foodies to techies to moms to shopping experts " delight users by giving them access to products and services that they believe in. When these trusted publishers recommend a book, a gadget, or a new...

Bing Search in IE9; Skyhook Sues Google; Latest comScore Search/Mobile Stats & More Search News

September 16, 2010, 11:51 am
Fully embracing HTMl 5, the IE9 beta was launched yesterday, and the Bing team says their goal is to provide a "very rich" and "visually appealing search experience." Some of the new search features: Query to Results: Smoother transitions from search page to results. There is no more flickering. Images, Videos, Text: Previews are bigger, bolder...

Google, Microsoft And IBM Among Top Global Brands

September 16, 2010, 11:37 am
IBM, Microsoft and Google are the top global brands, according to the latest report from Interbrand. Google (#4) saw a 36 percent increase in value over last year, bringing the brand closer to rival Microsoft (#3). HP (#10) enters the top 10 for the first time, having increased brand value under a new business model and brand platform. For the...

Launched: Mobile Advertising SDK for Windows Phone 7 Apps and RTB Exchange

September 16, 2010, 11:36 am
Today, Microsoft Advertising is launching our Mobile Advertising SDK for Windows Phone 7 and Microsoft Advertising Exchange for Mobile, the industrys first real-time, bidded ad exchange in mobile. The release of these innovative platforms is designed to enable display ad serving for Windows Phone 7 applications and deliver tangible benefits to...

Hulu To Open Development Center In Seattle

September 16, 2010, 11:25 am
Amazon, Expedia, Redfin, and Zillow may want to hold an employee appreciation day in the near future.  Hulu announced today that it will open a development center in Seattle - which is where those organizations are headquartered - and the company is also looking to increase its headcount. Hulu's moving fast on both fronts.  The...

Disney/ABC and Nielsen Partner on Innovative TV Show iPad App

September 16, 2010, 11:10 am
Disney/ABC and Nielsen have announced a new iPad app. The app is the first to be built on Nielsen's new Media-Sync Platform, and uses audio watermarks to sync mobile devices to TV Programming.  The app is for the show "My Generation", and provides synced, interactive content, as well as social media functionality on the iPad....

Ready for Some Football?

September 16, 2010, 10:56 am
AOL Search , in its continual mission to provide users with a fresh and quality search experience, continues to aggressively add features to its search engine. In August, the Search team integrated its NFL Teams One Click which displays the team's current record, division standing, next opponent and game time as well as and up-to-the-minute scores...

Firefox Panorama Search in the Making

September 16, 2010, 10:39 am
Microsoft isn't the only one doing interesting things with its browser. Mozilla's Aza Raskin has an interesting proof-of-concept video for searching on Firefox Panorama.  In July, Raskin revealed "Tab Candy", a Firefox feature designed to make managing tabs easier. It shows an overview of all tabs so they can be quickly located. It...

9 easy tips to jump start your SEO copywriting strategy

September 16, 2010, 10:31 am
Feeling a little overwhelmed by SEO content marketing? Sure you know that it's important. And sure, you know that you must have some amazing opportunities'somewhere. It's just figuring out what they are and how to start. Here are nine SEO copywriting things you can start right now. Revisit your customer persona. You may be serving the same target...

Google Health Gets Wellness Tracker, Personalization

September 16, 2010, 10:15 am
There's been a growing feeling among Google watchers that Google's Health initiative is not well. And that's the last health-related pun you'll read from me in this post. Google Health launched more than two years ago and not much seems to be happening on that front. Or rather, it's happening very slowly. John Moore, founder of health care...

Zuckerberg Announces Facebook Support of Change the Equation

September 16, 2010, 10:03 am
Mark Zuckerberg announced Facebook support of the Change the Equation campaign. In a status update this morning, he wrote, "Our mission is to give people the power to share and make the world more open and connected – and we need to find the best talent to get there. That's why Facebook is proud to support the launch of the Change the...

Why the New Twitter May Benefit Businesses and Marketers Greatly

September 16, 2010, 9:16 am
This week, Twitter introduced a new redesign of with a two-pane format aimed at providing a richer user experience, and you can easily tell by looking at it that it does just that.  Do you think the redesign will get more people using Twitter? Share your thoughts.   "Twitter has always been about getting a lot in a...

How to Blog Like Bond. James Bond.

September 16, 2010, 9:15 am
When it comes to being a badass, few can hold a candle to good old 007. Calm, cool, and collected under pressure, Bond is known as much for his seductive personality as he is for his incredible ability to get himself out of any situation in one piece. What he isn't known for is writing a successful blog. But everyone's favorite fictional,...

Carol Bartz Predicts iAds Failure

September 16, 2010, 8:51 am
Apple's official stance on its iAd platform is that it "gives brands what they've been waiting for: access to the global audience of iPhone and iPod touch users, enhanced targeting, premium creative and robust measurement."  But yesterday, Carol Bartz indicated that the platform's more or less doomed. Without mincing words, Yahoo's...

Use Twitter Lists to Engage Your Community Members

September 16, 2010, 8:34 am
Getting people to join, subscribe or follow is only one step in the process of building the powerful community around your brand or product. Another hard, yet crucial step is engaging your community members, getting them to return to your site and participate . Twitter lists can be a great help in reminding your community members about your site....

YouTube Instant Creator Worked on Secret Facebook Project

September 16, 2010, 8:22 am
YouTube Instant creator Feross Aboukhadijeh tells WebProNews he can't talk about his work at Facebook, because it's related to a project that is "still secret".  YouTube Instant has seen 715,000 visitors in six days. We talked a bit the other day about the "viral whirlwind" that the site created. We exchanged some words...

Crowdsourcing Platform Launching Soon. Anything New?

September 16, 2010, 8:14 am
Brought about by the recent ruckus in my place of work, I spent most of my time during the the past couple of weeks dipping my fingers on the sea of what's new and what's to come to find inspiration and possibly opportunities moving forward. In any case, I found myself squatting on sites like Programmable Web and Make Use Of to lookout for...

Our Commitment to Education

September 16, 2010, 8:04 am
The idea of connecting people to information is something that the team here at Bing strongly believes in and something that we know teachers across the world do every day. Bing provides data and a service that empowers teachers with tools and students with a vast amount of knowledge, giving them the ability to learn and explore both in and...

Google Keyword Tool: Stat Discrepancies Explained

September 16, 2010, 8:01 am
"I checked more keywords and found that google new keyword tool is showing far less search volumes then the previous one and I found it very much inaccurate."

Video: Cycle of Social & SEO

September 16, 2010, 6:53 am
While in Hong Kong I thought it might be interesting to start doing videos that offer tips against an interesting backdrop. There are so many amazing conversations and topics discussed at the events I travel to, why not combine that somehow? Watch this Content Marketing Optimization video to learn the simple, yet highly effective, method of...

Google Place Pages Get Photo-Flipping

September 16, 2010, 6:30 am
Google has released an interesting new feature for its Place Pages, which lets users flip through imagery of the location. The feature draws upon photos from around the web.    Place Pages already showed photos, but now they give the user a new, slicker interface.   "With this new feature, you can easily flip through a whole...

Developer Release Of Diaspora

September 16, 2010, 5:58 am
"From now on we will be working closely with the community on improving and solidifying Diaspora."

A Brief Look at What Diaspora Will Do

September 16, 2010, 5:54 am
The source code for Diaspora has been released. It has generated a lot of buzz since it gained funding through Kickstarter and Facebook started drawing more privacy scrutiny earlier this year. Many have looked at the project as a potential alternative to Facebook because of its openness. More background here.   "This is now a community...

Schmidt: Facebook Should Open Up Its Data To Google

September 16, 2010, 5:26 am
"Google wants the data in Facebook and CEO Eric Schmidt isn't afraid to say that they'll find a way to get it."

Microsoft Advertising TV - Episode 2 - Search Alliance, Display, Rich TV, Vikki Chowney Social Media Interview

September 16, 2010, 5:17 am
Following our inaugural episode last month, we've put together another 8 minutes of video bringing you the best of the blog announcements from the last 30 days, and an interview on social media and brand reputation with Vikki Chowney who heads up the NMA's Reputation Online UK website. If you missed the posts I mention, they are below so please do...

Interbrand Names 100 Best Global Brands

September 16, 2010, 4:42 am
It's probably no surprise that Coca-Cola is the number one brand in the world, but did you know that they are one of only three non-techie brands to make the top ten? For the 11th year in a row, Interbrand has published their list of the 100 Best Global Brands and it's good news for Google and Shell and bad news for Toyota and BP. Interbrand uses...

LDA correlation 0.17 not 0.32

September 16, 2010, 1:25 am
Posted by bhendrickson LDA is remarkably well correlated to SERPs, but by substantially less than I thought or claimed. Expected correlation (as measured by expected spearman's correlation coefficient over our dataset) is 0.17 instead of 0.32. I found a mistake with the calculation that produced the 0.32 score. 0.17 is a fine number, but it is...

Yelp Deals Hits the Big Apple

September 16, 2010, 1:04 am
Yelp rolled out its service aimed directly at the Groupon crowd in San Diego in the past few weeks with the promise that other markets would follow soon. Well, if you want to make an impact with the market you decide to go to next then what better place than New York City. The Next Web reports that Yelp Deals will hit the streets of New York...

Google Adds Slideshow to Place Pages

September 16, 2010, 12:14 am
Google continues to make improvements to their Place Page offering. This time it's with the ability to see the images in the page (which most companies don't take advantage of anyway) in a slideshow. Google continues to try to improve the Place Page experience and it's not because they don't have anything better to do. It all points to the mobile...

What Is Inbound Marketing?

September 16, 2010, 12:04 am
The question is: what is inbound marketing? Here is the official definition of inbound marketing from Wikipedia. Most businesses in today's world will tell you that if there was a way they can deliver more targeted web traffic to their website and offset the amount of offline outbound marketing they need to do they will tell you they would do it...

Holiday Preparation Series: Travel PPC Insights and Optimization Tips (U.S. Market)

September 15, 2010, 5:05 pm
With summer coming to a close and the cool fall air rolling in, its a reminder that the holidays are just around the corner. Yet, before people start shopping for gifts and gadgets they will be looking to book their travel back home for the holidays. If you are a travel advertiser, now is the time to start expanding your keyword lists to ensure...

MySpace Holds American Idol Auditions

September 15, 2010, 4:36 pm
American Idol auditions are coming to MySpace as the show celebrates its 10th anniversary. MySpace announced today that it has partnered with  19 Entertainment, FremantleMedia North America and FOX on the project.  Starting today and ending October 6, people between the ages of 15 and 28 can submit audition videos for the show at...

Skyhook Wireless Sues Google

September 15, 2010, 4:21 pm
Two days ago, Skyhook Wireless issued a press release titled "Skyhook Adds Location Engine to Layar App for Android."  Now, however, things aren't so cozy between Skyhook and Google, as the former company's sued the latter for business interference and patent infringement. Skyhook is kind of a big deal in the location-based app...

Google Fires Engineer For Privacy Violations

September 15, 2010, 4:19 pm
Gawker reported yesterday that Google dismissed engineer David Barksdale for breeching their internal privacy policies. Barksdale was a Site Reliability Engineer and with that position comes access to some of the company's most sensitive data. Google SREs have to the ability to log into Gmail and Gtalk accounts in order to determine the source of...

Bing Takes Advantage of IE9's Capabilities

September 15, 2010, 4:04 pm
As you probably know, Microsoft launched the Internet Explorer 9 (beta) publicly today. It can be downloaded here . The company also took the opportunity to show off some new enhancements to Bing, to accompany its new browser. Taking advantage of the HTML5 capabilities of IE9, they've added some nice new features that are exclusive to Bing use...

JangoMail Survey Says Less Isn't More, Anymore

September 15, 2010, 3:59 pm
You've heard the old saying that "less is more." Apparently, this isn't true when it comes to email marketing. According to a recent JangoMail survey, 67% of those who enjoy consistent email marketing success include three or more calls to action in their email campaigns. This reminds me of my college days when I worked as a telemarketer. We were...

JangoMail Survey Says Less Isn’t More, Anymore

September 15, 2010, 3:54 pm
You’ve heard the old saying that “less is more.” Apparently, this isn’t true when it comes to email marketing. According to a recent JangoMail survey, 67% of those who enjoy consistent email marketing success include three or more calls to action in their email campaigns. This reminds me of my college days when I worked as a...

Will Bing Get Access to Facebook "Like" Data?

September 15, 2010, 3:03 pm
Facebook and Microsoft are reportedly talking about expanding their search partnership. Currently, Bing supplies web results for Facebook's own search feature. These talks could lead to Bing getting Facebook "like" data for use in its own search engine. The news comes from Kara Swisher , who cites "several people with knowledge of the situation"....

Bing Previews a More Beautiful Search Experience in IE9

September 15, 2010, 2:38 pm
We are very excited about the IE9 beta launch today in San Francisco. The team has put a lot of work into building a browser that helps to unlock the beauty of the web. Bing was one of several publishers to preview some new possibilities from the combination of fully hardware accelerated HTML5 in IE9. We are very excited about the new capabilities...

What You Need to Know About the #NewTwitter

September 15, 2010, 2:33 pm
Posted by JoannaLord Well yesterday was a big day on Twitter, wasn't it? I don't know about you but I was glued to the live stream of the not-so top secret Twitter press conference at exactly 3:30 pm and watched closely for an hour and a half while @Ev and @Biz told us all about the new "bigger and better"

Does your SEO get lost in the translation?

September 15, 2010, 2:21 pm
by Mike Moran People often ask me how to break into international markets. Big companies struggle with this all the time, but the great thing about the Internet is that small companies have a better chance of going global than ever before. But when you're planning that new country Web site, have you thought about search engine optimization?...

IE9 Now Available for Download

September 15, 2010, 2:13 pm
Microsoft announced that Internet Explorer 9 is now available for download. It's already getting some pretty positive buzz, particularly for an Internet Explorer release. Ed Bott at ZDNet calls it "the most ambitious browser release Microsoft has ever undertaken". Pretty strong words. The download even has its own special domain at...

Google Android Closes In On Apple

September 15, 2010, 2:13 pm
Samsung was the top handset manufacturer in the U.S. in July with 23.1 percent market share, while RIM led the smartphone platforms with 39.9 percent market share, according to the latest report from comScore. For the 3-month average period ending in July, 234 million Americans used mobile devices. Device maker LG ranked second with 21.2 percent...

Google to "Layer" Itself with Social-Networking Components

September 15, 2010, 1:42 pm
According to an article in the Wall Street Journal , Google CEO Eric Schmidt plans to introduce social-networking elements this fall in "layers" instead a full-on product that has been called Google Me. After it's not-so-successful Wave project and Orkut's inability to catch on in the States, the search empire decided to take a new approach to...

Eiffel Tower Evacuation, Jerry Brown's Joke, Jay-Z at Yankee Stadium: What's the Buzz

September 15, 2010, 1:32 pm
by Claudine Zap Our top picks from the day's hottest searches. Eiffel Tower (Searches increased by 2057%). The iconic Parisian monument reopened after a bomb threat caused an evacuation. Monica Lewinsky (+577%). Jerry Brown, candidate for California governor, apologized for a Bill Clinton joke involving "that woman," and for living in 1998....

Twitter Releases Two Pane Web Interface

September 15, 2010, 1:06 pm
Yesterday Twitter announced their new interface for, the most active of all Twitter clients. Their ambition is to speed up the interface and make it easier to use. As part of that mission they have created a separate pain to view embedded content, so that users do not have to leave the website.Click to read the rest of this post... ...

Print from the iPad, iPhone, or iPod Touch with Apple's Airprint

September 15, 2010, 12:57 pm
Apple announced that its releasing a beta version of Airprint wireless printing for iPad, iPhone, and iPod Touch as part of the iOS Develope Program. The service will be included in the iOS 4.2 software update in November. What AirPrint does, is automatically find printers on local networks and print text, photos and graphics to them wirelessly...

comScore Reports July 2010 U.S. Mobile Subscriber Market Share

September 15, 2010, 12:06 pm
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending July 2010 compared to the preceding three-month average. The report ranked the leading mobile original equipment...

Google Me, We Hardly Knew Ye as Facebook Foil

September 15, 2010, 12:01 pm
I had a dream, a dream that Google would build a super social network to defend its turf versus Facebook, the feisty upstart looking to supplant Google has the place to be online. Instead, I'll have to settle for threads of social woven into to the fabric that comprises Google's Web services. In a Vulcan-like, somewhat boring but completely...

What's that SEO Worth to You?

September 15, 2010, 11:52 am
by Stoney deGeyter Pricing out SEO services can be a challenge for any business looking to invest in their online marketing efforts. It's difficult because there is no one-size-fits-all pricing metric. It seems that, no matter where you turn, you're comparing apples to oranges when it comes to pricing and services offered between SEO...

Google Social Features Imminent, Google Fires Teen Stalker, Facebook/Microsoft Search Deal Rumor & More Search News

September 15, 2010, 11:45 am
Google will begin adding "layers" of social networking features starting this fall, rather than unveiling a flashy product to compete with Facebook, Google CEO Eric Schmidt said yesterday at Zeitgeist. "We're trying to take Google's core products and add a social component," Schmidt told Reuters. "If you think about it, it's obvious. With your...

Google Health Gets More Useful, More Personalized

September 15, 2010, 11:26 am
Google has announced a new design and some new features for Google Health. The company says this comes as the result of feedback from users who want easier data tracking and more personalization. Within the redesign is a new dashboard and what Google says are better ways to focus on wellness goals. "So our new re-design better organizes your...

Nintendo DSi XL Receives New Colors

September 15, 2010, 10:50 am
The Nintendo DSi XL handheld gaming console, is set to have a technicolour makeover this autumn, as three bright new colours yellow, green & blue make their way to stores across Europe on 8 th October 2010 for all to enjoy!. Since its European debut in March 2010, as part of the Nintendo DS range, the Nintendo DSi XL has sold over 3.6 million...

iPod and Blackberry Listed as Most Prized Possession

September 15, 2010, 10:50 am
Only 1% of people regard their wedding ring as their most valued asset, accroding to a survey carried out on Facebook in August on behalf of insurance firm Protect Your Bubble , with 12% of the 500 respondents voting for their iPods as their most prized possession, just outdoing the Blackberry, which received 11.5% of the votes. Meanwhile, cars...

Arguing Against NFL In Game Tweets

September 15, 2010, 10:50 am
I am a pretty big NFL fan. Have been all of my life. Why? Because the product is fun for me. The product of football that is. Anything else about the drama and the thoughts of players is something I see little to no value in unless there is a personal interest in the player. Personal opinion I know but hey I think we can still have those in the US...

All B2B Marketers Are Boring? - SES Hong Kong

September 15, 2010, 10:45 am
That was the question posed just now by Eddie Choi from the SES Advisory Board & Managing Director, Frontiers Digital at SES here in Hong Kong. During the keynote panel, Increasing ROI through B2B Lead Generation, myself, Matthias Baur, Corporate e-Business Development Director at Reed Exhibitions and Peter Zapf, Deputy Chief Operating Officer of...

Interest For Smartpohones Continues To Grow

September 15, 2010, 10:15 am
In their latest article, eMarketer highlights the growing interest of people to purchase smartphone. According to ChangeWave Research, and Nielsen expects smartphones to be in the hands of 50% of US mobile users by the end of Q3 2011 eMarketer also details the most popular mobile application categories: Social media has shown the greatest growth...

Brent D. Payne on SEO for Journalists

September 15, 2010, 9:55 am
I've been connected via the social web with Brent Payne for several years and we finally met in person at SES Hong Kong. Working for the Tribune companies as Director of Search Engine Optimization, Brent has been able to make a significant impact on news web sites like the Chicago Tribune and the LA Times. In this interview,

SEO content marketing roundup, week ending September 15th

September 15, 2010, 9:24 am
Hey guess what? No, we're not focusing on Google Instant today, although the speculative fallout continues to rain down ! ( Psssst , by the way , SEO is not dead !) Rather, today's SEO content marketing roundup is devoted to catching all the worthy stuff that may have slipped through the cracks. Still, the word is all about speed! Besides adapting...

Yahoo Announces Connected TV Partnership with Toshiba

September 15, 2010, 9:12 am
Yahoo just announced a new partnership with Toshiba to feature Yahoo TV Widgets on several models of Toshiba's latest 6”-55” HDTVs, including the WX800 Cinema Series 3D LED. "With the addition of Toshiba, Yahoo! now has partnerships with some of the biggest OEMs in the world, including Samsung, Sony, LG, Vizio, Hisense and most...

Yahoo Finance Incorporates Bloomberg Content

September 15, 2010, 9:09 am
Less than a week ago, a company called Pageonce announced that it had hired away the head of Yahoo Finance. Yahoo Finance doesn't appear to be in any way floundering in the wake of that change, though, as the property is benefiting from a fresh content deal with Bloomberg. Credit goes to Joe Pompeo for noticing certain Bloomberg stories appear on...

What Yahoo's New Hires Are Responsible For

September 15, 2010, 9:09 am
Yesterday, Yahoo announced some new additions to the company. They provided some Q&A with the new hires, but didn't really get into what exactly they will be doing. We reached out to Yahoo to find out a little bit more about each new hire's role with the company. David Rice is Yahoo's new VP of Media Products. In the past, he has worked with...

Are You A Good Client'Or A Bad Client?

September 15, 2010, 9:09 am
You may be thinking "Why do I care if I am a good client or not? They don't have to like me, but they do have to get me results" That is true - and whether they like you or not should most definitely not impact the results you get (although we all see it, when someone is liked and easy to work with, they tend to get more favors - people are...

eBay Partners With The National Federation Of The Blind On Ecommerce Jobs

September 15, 2010, 8:54 am
eBay and the National Federation of the Blind (NFB) have formed a partnership to increase ecommerce job opportunities for blind Americans. eBay now includes improved features for users to buy, bid and sell using the keyboard only, along with better ways to navigate content using assistive technologies such as screen access software. We have great...

Internet Explorer 9 - the IE9 Beta Launch

September 15, 2010, 8:54 am
The IE9 beta has launched - and along with their new beta browser, Microsoft has a new domain name for the download:

The Freakonomics Guide to Making Boring Content Sexy

September 15, 2010, 8:49 am
It's easy to write about certain topics, like celebrities, or technology, or even social media. Everybody wants a piece of it. But what if your passion is botany, supply chain logistics, or cognitive psychology? How do you get noticed with a compelling story when your subject is ' well ' boring? In the summer of 2006, an economics book was on the...

Google Talks Growing Customer Interest in Apps Marketplace

September 15, 2010, 8:34 am
On one Tuesday of each month, Google spotlights some new apps in the Google Apps Marketplace . This week, it was Grockit, Elance, ERPLY, Insync, Rainmaker, Pipeline Deals, Idea2, Kashoo, SimplifyThis, Offiserv, Mindquilt, and RecMan. You can see details about these particular apps here . Google has been doing a lot to promote the use of Google...

What You Can Learn About Social Media Marketing from TLC

September 15, 2010, 8:19 am
Because a Flickr photo and tweet I posted eventually was responded to, I debated posting this altogether. However, the lack of follow-through was unsettling enough that I am publishing this post. The first week of September was difficult for American cable network TLC . There was a hostage situation at the parent company, Discovery Communications,...

What Moms Respond To From Advertisers

September 15, 2010, 8:04 am
I am the first to admit that the whole 'mommy blogger' phenomenon has been beaten within an inch of its online life but that doesn't make it less important. Take it a step further and really look at those who are actually reading these mommy blogger posts and you are touching on marketing gold.

Google Engineer Fired for Accessing Data of Minors

September 15, 2010, 7:03 am
While this may not be a marketing story in the strictest sense, it is very much so because marketing has always been about data. Data collection followed by analysis followed by strategies based on that data then eventually marketing campaigns to do what we all are trying to do: sell something.

Ex-Googler Accessed Private Info of Minors

September 15, 2010, 6:38 am
Here's a story that's probably going to get a lot of people riled up. It involves an ex-Google engineer violating user privacy, and the privacy of minors no less. Valleywag's Adrian Chen writes : A Google engineer spied on four underage teens for months before the company was notified of the abuses. David Barksdale, a 27-year-old former Google...

Share Private Picasa Web Albums Privately with Buzz Followers

September 15, 2010, 6:17 am
Google Buzz now lets you share private Picasa Web Albums privately. When you create a private album, the people you choose to share with will see a notification in Google Buzz. "It used to be all or nothing when it came to sharing a new Picasa Web Album in Buzz," says Jonathan Sposato of Google's Photos Team. "If you created a public album in...

Real-Time News Curation - The Complete Guide Part 2: Aggregation Is Not Curation

September 15, 2010, 5:12 am
We are no longer just consumers of content, we have become curators of it too. In Part 1 of this Guide I have introduced why we really need real-time news curation and what is the basic idea behind it (Part 1 - Real-Time News Curation, Newsmastering And Newsradars - The Complete Guide Part 1: Why We Need It). In Part 2 I want to continue...

Google's Plans For Social Networking

September 15, 2010, 5:07 am
"With your permission, knowing more about who your friends are, we can provide more tailored recommendations. Search quality can get better."

10 Facts and Trends about Contextual Advertising

September 15, 2010, 4:21 am
Contextual advertising is targeted advertising that typically occurs on a banner or pop-up ad on a website. Contextual ad systems target advertising to a specific user based on the keywords on the page he or she is visiting (hence, the context of the ad comes into play). Search engine advertising is also a form of contextual advertising, since the...

comScore Appoints Wolf Allisat as Executive Vice President for International Markets

September 15, 2010, 2:10 am
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today announced that Wolf Allisat is joining the comScore management team as Executive Vice President for international markets. Mr. Allisat will be responsible for overseeing comScore's international expansion strategy in the European, Middle East, Africa and Asia-Pacific...

Will Google Me Become Reality?

September 15, 2010, 12:59 am
Google's Chief Executive Eric Schmidt started a buzz or maybe a wave when he let it "slip" today that Google will be adding a 'social layer' this fall. Oh, there's so much to discuss in that statement. First of all, 'social layer?' Some reporters are taking this to mean that Google will be adding social elements to all of their current sites as...

How to Create Cheap Online Videos

September 15, 2010, 12:08 am
Posting videos online does not have to be a large undertaking. Some of the best viral videos have been the ones that are on the fly with very little production or editing. This won't work for every business but for some it could spread like wild fire.

Twittwer Launches Redesigned Site

September 14, 2010, 11:53 pm
"Today, we're introducing a new, re-engineered that provides an easier, faster, and richer experience."

We Have a Winner! Microsoft Advertising Digital Quotient

September 14, 2010, 11:08 pm
Asia has been all-a-buzz about our Digital Quotient competition I wrote about in July . The tussle to win a trip to Spikes 2010 or an Xbox 360 has been keenly fought, and we can now reveal that we have a winner! To find out who, click through to our Microsoft Advertising Asia site. If you arent the winner, console yourself by diving in and...

Build Your Own Weighted Sort (GA Style)

September 14, 2010, 9:37 pm
Posted by Dr. Pete If you're a Google Analytics fan, you probably already know that Google released a new and incredibly useful featured called Weighted Sort. If you haven't seen it, here's a quick example let's say you want to know which of your referring sites have the highest bounce rate. You could pull up your referrers, sort by bounce rate,...

Twitter Intros Redesign, Expands Beyond 140 Characters

September 14, 2010, 9:11 pm
This evening, Twitter introduced a new redesign of with a two-pane format aimed at providing a richer user experience, and you can easily tell by looking at it that it does just that. "Twitter has always been about getting a lot in a little," writes CEO Evan Williams. "The constraint of 140 characters drives conciseness and lets you...

Twitter Gets a Make-Over

September 14, 2010, 7:25 pm
I use Twitter everyday, but I rarely do it from the actual Twitter page on the web. I use HootSuite and other applications to get the most from the service, but that is about to change. Today, Twitter announced that they're getting a make-over and it's a doozy. It's a big step toward making Twitter more than just an information handler. It's a...

Mad Men's Miss Blankenship Gets Buzz on the Web

September 14, 2010, 5:09 pm
by Claudine Zap " Mad Men " is the award-winning TV show known for its sexy secretaries ( Christina Hendricks , anyone?). But, Randee Heller 's arrival to the drama set in a 1960s Madison Avenue advertising office is a real scene stealer: Not for her smart looks, but instead for her smart mouth, her oversized glasses, and ill-fitting wig. Miss...

Introducing AdWords API version v201008

September 14, 2010, 4:39 pm
Today, we're announcing a new version of the AdWords API: v201008 . Following up on our release of v201003 , this version includes many requested features, as well as TrafficEstimatorService and ReportDefinitionService (now out of beta). These two services will replace their v13 counterparts. While we're not starting the sunset countdown for the...

Link Building 101 - The Almost Complete Link Guide

September 14, 2010, 4:08 pm
Posted by scott.mclay This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. A lot has changed since I got into link building a few years ago - link exchange is dead, ad banners...

Bing Surpasses Yahoo to Become Number 2 Search Engine, According to Nielsen

September 14, 2010, 3:58 pm
According to a Nielsen report released today, Bing has surpassed Yahoo to become the number 2 search engine in the U.S. for the first time ever. While Google still holds steady at first position accounting for about 65% of search engine activity, Microsoft's Bing jumped from 10.7% to 13.9% and Yahoo fell from 14.6% to about 12.1%.

More Google TV Release Date Confusion

September 14, 2010, 3:45 pm
Google said right from the beginning (Google I/O in May) that Google TV would be available in time for the holidays. They were never specific about the when, however. A week ago, Eric Schmidt confirmed that Google TV would be out this fall. A day or two later, Intel CEO Paul Otellini reportedly said that Google TV devices should start shipping as...

Google Acquires Quicksee, a 3D Video Tour Creating Software

September 14, 2010, 3:38 pm
As of yesterday MentorWave Technologies announced on their site that Google has acquired their product, Quicksee, for $12 million. There were rumors of the acquisition over the weekend, but neither party would confirm or deny the transaction. Quicksee is a video tour software that creates 3D videos. It is very similar to Google Street View, but it...

If Facebook and Twitter Aren't Social Networks, What is?

September 14, 2010, 3:28 pm
According to ReadWriteWeb's Sarah Perez, Twitter VP for business and corporate development Kevin Thau said today that Twitter is not a social network. I seem to recall Facebook saying the same thing a couple years ago.  You may recall an email that Facebook sent a user when their account was deleted, which said "Facebook is a social...

Worried About Google Instant? Maybe You're Worrying Too Much About Search

September 14, 2010, 3:13 pm
The way people search is changing. That much is clear. Some of that is their own doing, and some of it is the doing of search engines. People are increasingly going to apps or social media for retrieving different types of information. Google released Google Instant and expects to change user behavior with it. Last week, we discussed what impact...

How to Get the Google Hive to Hire You: Don Dodge

September 14, 2010, 2:27 pm
Perhaps no company more than Google is looked at for the rumored gauntlet that is its hiring process. You may already know the process is lengthy, detailed and strenuous, but did you know that Google receives more than 1 million job applications per year but hires only 1,000 to 4,000 people per year? That's less than one half of one percent. Those...

Google Works on White Spaces Trial for Hospital in Ohio

September 14, 2010, 2:24 pm
Google has teamed up with Spectrum Bridge and the Hocking Valley Community Hospital in Logan, Ohio on the deployment of the first TV White Spaces broadband trial network for healthcare providers. The solution enables healthcare providers to utilize affordable broadband while providing data transmission for telemedicine applications....

Apple And Android Making Gains In Europe

September 14, 2010, 1:46 pm
The Symbian platform has 54.4 percent of the smartphone market in Western Europe, according to a new report from comScore. Even with Symbian’s continued growth in the number of smartphone subscribers, its market share has decreased as growth in the Apple OS and Android platform has risen in the past year. Apple trails Symbian with 19.2...

Intel Launches AppUp - An App Store for Netbooks

September 14, 2010, 1:46 pm
Intel just announced a new software app store for netbook apps. At the Intel Devleoper Forum in San Francisco, Renée James, senior vice president and general manager, Intel Software and Services Group, announced the general availability of the Intel AppUp Center.  This is an app store that will come pre-installed on netbooks, and will...

Advertising Week 2010 - Follow Microsoft Advertising for all the News and Insight

September 14, 2010, 1:32 pm
In just a couple of weeks well be covering Advertising Week 2010 in New York Cityyou can follow along on our newly launched AdWeek Social Media Hub . Youll see pictures , videos , blogs and real-time Tweets from the events at Advertising Week including the Microsoft Advertising sessions at IAB MIXX and OMMA Global.

Unconfirmed: Apple Acquires IMsense?

September 14, 2010, 1:27 pm
Numerous signs would seem to indicate that Apple has acquired a company called IMsense, which is known for  technology related to High Dynamic Range phototoraphy, a feature of the latest version of iOS Apple recently touted. Eric Slivka at MacRumors writes:  According to a note on the website of Braveheart Ventures, which backed imsense,...

Microsoft Extends adCenter Support Hours During Transition

September 14, 2010, 1:21 pm
Microsoft just announced that it is extending its support hours for adCenter during its paid search transition. "Whether you prefer to tweet, post a question in our forums or pick up the phone and speak to a real person, you've got several options for getting help with all things adCenter," says Microsoft's Tina Kelleher. The transition is...

iPad Coming to All U.S. Best Buy Stores September 26

September 14, 2010, 12:51 pm
Best Buy just announced it is expanding iPad availability to all U.S. stores September 26. That of course goes for the Wi-Fi and Wi-Fi +3G models. "Technology is becoming more and more personal, and our customers say they really value visiting a Best Buy store to touch and try the iPad for themselves," said Wendy Fritz, senior vice president of...

Verizon and RIM Announce BlackBerry Curve 3G

September 14, 2010, 12:51 pm
Verizon and Research in Motion (RIM) announced a new 3G version of the BlackBerry Curve today. It will become available on September 16 in business sales channels, and through Verizon in the coming weeks. The device comes in charcoal or fuchsia red. Here are the features and specs as noted in the announcement: Stylish new design (4.3" x 2.4" x...

Confirmed: Google Buying Quiksee

September 14, 2010, 12:22 pm
Update: Quiksee has confirmed the acquisition. The company says on its blog: We are delighted to announce that Quiksee has been acquired by Google!  We've learned a lot from our previous work at Quiksee, and we look forward to bringing our  experience, creativity and insight to Google. Both Google and Quiksee share the same innovative...

Register for Our Free Webinar: Introduction to Advertising on Bing - September 30th, 2010

September 14, 2010, 12:21 pm
My introduction to search engine marketing consisted of being handed a binder full of printed off newsletters from industry pundit web sites with the instruction to read through them, learn as much as I could and then start working on Client X. Im not one to shy away from a challenge, but it would have been nice if I could have attended a free...

Google Instant - Thanks for the Insane Laughs!

September 14, 2010, 11:53 am
by Sage Lewis Have you seen Google Instant? It's the latest development from Google. I can't take the hilarity of it all. Be sure and visit our small business news site.

Bing No. 2 Search Engine, the Googleopoly, Link Building Study & More Search News

September 14, 2010, 11:43 am
Here's a roundup of this morning's top search headlines and tips from around the Web, sorted by category. Search Industry Nielsen: Microsoft's Bing Moves to No. 2 Search Slot Over Yahoo - All Things Digital The Nielsen Co. is reporting that Bing has pushed past Yahoo in August to become the No. 2 search engine in the U.S. Bing had a 13.9...

Webmaster Tools: Google vs. Bing

September 14, 2010, 11:20 am
Both Google and Bing offer an area or "Tools" section for webmasters to monitor their site is performance in each of the respective search engines. The value in webmaster tools lies within the available data, and how you go about using it to make smarter decisions moving forward. This chart is a high level comparison of what types of data you can...

Katherine Schwarzenegger's Body Image Book, Sofia Coppola's Film Award, Oprah Winfrey's Free Trips: What's the Buzz

September 14, 2010, 11:20 am
by Claudine Zap Our top picks from the day's hottest searches. Katherine Schwarzenegger (Searches increased by 5,235%). The daughter of California governor Arnold Schwarzenegger and Maria Shriver wrote a book about body image for young women, " Rock What You've Got ." Sofia Coppola (+3,337%). The movie director's film "Somewhere" took top prize at...

Google Instant, behind the scenes

September 14, 2010, 11:20 am
Yesterday we introduced Google Instant, a change to make search fast and interactive by showing you results instantly as you type. With Instant we've turned search from a static HTML page into an AJAX application, just as we did with Google Maps and Gmail. You can learn more about Google Instant in yesterday's blog post , but we also wanted to...

Wordpress Subscriptions, Facebook Ad Impressions & More

September 14, 2010, 11:15 am
There's been a lot going on in web news over the last few days, and there have been some things worth looking at that I haven't gotten a chance to cover, but I'd like to point out just in case you missed them. Wordpress introduced a new subscriptions feature. "Let's say you're reading a blog on that you really enjoy so much so you...

Mobile Apps Often Go Unused

September 14, 2010, 11:15 am
More than a third (35%) of U.S. adults have applications or apps on their phones, yet only 24 percent of adults use those apps, according to a new report from the Pew Internet & American Life Project. Many adults who have apps on their phones, particularly older adults, do not use them, and 11 percent of cell owners are not sure if their phone has...

Bing Takes #2 Spot in Search, Even Without Yahoo's Help

September 14, 2010, 11:12 am
Nielsen shared some new search market findings, indicating that Bing has overtaken Yahoo as the number two search engine in the U.S. for the first time. That's MSN/Windows Live/Bing, to be more precise, which holds 13.9% of the market (as of August), according to the firm. Yahoo holds a 13.1% share, a decline from 14.6% in July. Google saw...

Why Nokia's New Smartphones Mean Good Things for Marketers

September 14, 2010, 11:00 am
As reported earlier, Nokia has announced a new family of smartphones powered by the Symbian platform. The Nokia E7, C7 and C6 join the previously announced N8. Depending on how well these devices sell, this could mean good things for the future of the Symbian platform, which itself has been greatly updated. This could also mean good things for...

Weekly Search & Social News: 09/14/2010

September 14, 2010, 10:35 am
Hello my friend and welcome to another ' 7 Days of Search and Social ' . WOW' what can I say? The head was just a spinning between Google Instant and the LDA Tool fiasco..truly madness. After that, there was a handful of good posts and a WHACK of geeky reading. The vertical section? Check. The patent world? Lot's of good ones there too. It was a...

Finding The "Who" in Blog Marketing

September 14, 2010, 10:04 am
You may enjoy reading blogs from time to time and find that some simply stand out to you far more than others. You may even have a blog for your own business - it's a darn good idea - and notice sometimes your posts double traffic, receive lots of comments and get re-tweeted or shared on Facebook, and yet other times they simply fall flat. One...

Will YouTube Instant Become a Core Part of

September 14, 2010, 9:52 am
Update: We were finally able to get in touch with Feross, who tells WebProNews, "I haven't actually accepted the YouTube offer yet. We're still figuring out how this is all going to work out, and nothing's final yet. However, Chad and the engineers I spoke with were excited about the possibilities." Original Article: Feross...

Nielsen Mobile Study: Facebook, Weather, Maps and Music

September 14, 2010, 9:43 am
A recent Nielsen study shows that regardless of the platform (iPhone, Android, BlackBerry or Windows Mobile) the apps that are most commonly used show what people on the go are interested in. It’s friends (Facebook), weather (The Weather Channel), music (Pandora) and what’s local (Google Maps). Here’s the picture story. What is interesting...

How to get more visitors with Google Instant search

September 14, 2010, 9:36 am
Last week, Google released Google Instant. You have to adapt to this change if you don't want to lose many website visitors. In this article, we'll explain what Google Instant is and you'll learn what you can do to benefit from the change.

What is Mobile Search Engine Transcoding?

September 14, 2010, 9:29 am
Posted by Suzzicks Ok, in the mobile world, it is important to understand that Google sometimes lies (Uhhh! Say it aint so!) Actually, all of the major search engines do it with mobile results - It is called 'transcoding.' In some cases, the search engines will want to rank a particular page in mobile results, but they know they shouldnt because...

How Websites Are Ranking in The Most Profitable Niches

September 14, 2010, 9:20 am
Would you believe there’s a top ranking site in a niche with over 300,000 searches per month which only has 4 pages and spams forums for links?

If RSS is Dead, Someone Please Explain This Chart to Me!

September 14, 2010, 9:19 am
It seems like the latest "xxxx is dead" bandwagon is RSS-and some A-listers are jumping on it with gusto! We'll overlook the fact that many of these people also thought FriendFeed was going to be the holy grail of social networking aggregation, and instead take a look at this chart: That's Google Reader's growth over the past five years. Does that...

Google Instant AdWords Trouble

September 14, 2010, 9:19 am
So Google rolls out Instant Search and there are screams and cries that SEO is Dead, but hello did anybody think about the impact on commercial side of search? The sponsored results or Google AdWords? Being that paid results are taking up more and more of the space on Google's results page, you need to start to think about how this might be...

Yelp Beats “Deceptive Acts” Claims

September 14, 2010, 9:17 am
Yelp recently won a case against a dentist who tried who sued the site over a negative review, claiming defamation and "deceptive acts and practices" under New York state law. The defamation part was pretty much old hat. This is not the first time someone has tried to sue the owners of a site (or even Yelp specifically) because they...

How to Build Credibility with Your Sales Copy

September 14, 2010, 9:09 am
When visitors are making a decision about whether or not to buy, their "shields are up." They're watching carefully for any sign you might be a jerk, a crook, or just not able to deliver on your promises. They need you to soothe their unspoken anxieties and objections . This doesn't have to be a daunting task. In fact, a powerful way to make this...

European Smartphone Market Grows 41 Percent in Past Year

September 14, 2010, 9:09 am
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of smartphone use showing that the Symbian platform holds 54.4 percent of the Western European market. Despite Symbian's continued growth in number of smartphone subscribers, its market share has fallen as growth in the Apple OS and Android (Google)...

Intel Capital Invests $30 Million in 4 Tech Companies

September 14, 2010, 9:07 am
Intel announced today that its investment arm, Intel Capital, has invested $30 million in four U.S. tech companies. These are Adaptive Computing, Ciranova, Joyent, and Nexant.  Utah-based Adaptive Computing is a provider of intelligent automation software for high- performance computing (HPC), data center and cloud environments. Intel...

Czechs Put Google Street View On Hold

September 14, 2010, 9:04 am
Czech privacy officials said Tuesday they have stopped Google from gathering new images to update its Street View mapping service. The Czech Office for Personal Data Protection (UOOU) turned down for a second time Googles application to collect personal information in the central European country of 10.5 million, saying the process could break the...

Competing in the Global Market for Online Travel

September 14, 2010, 9:04 am
International SEO Case Study: While the online travel market has become highly competitive in the United States, there are numerous excellent, untapped opportunities for companies looking to expand internationally. The internet is global and with over 1.5 billion people now connected. Many of these people are in countries with a rapidly...

Interview with SEO Copywriting Certification Grad, Courtney Ramirez

September 14, 2010, 8:48 am
Writing has always been a part of Courtney Ramirez's life - from short stories in childhood to news stories in high school. After earning a B.A. in English from the University of Southern California and beginning to work in journalism, she found her way to web writing through a combination of terrific coincidences. Combining the Internet with the...

When Do You Pull The Plug On A Keyword?

September 14, 2010, 8:43 am
Some of us SEOs work on clients websites. Some of us work on our own. Some of us, maybe many of us do both. There comes a point, in certain projects where things seem to either take a stale position or you seem to have less progress than what you may have hoped for. When do you choose to move on from a keyword you've been working on optimizing?...

Yelp Beats "Deceptive Acts" Claims

September 14, 2010, 8:33 am
Yelp recently won a case against a dentist who tried who sued the site over a negative review, claiming defamation and "deceptive acts and practices" under New York state law. The defamation part was pretty much old hat. This is not the first time someone has tried to sue the owners of a site (or even Yelp specifically) because they didn't like a...

Ad Exec: iAd '. It's Really a PR Move

September 14, 2010, 8:13 am
Marketers are wading through the many opportunities that exist in the mobile space and every day brings new shiny objects. One that received a lot of attention out of the gate is the iAd ad network from Apple. With its high production value and the "site within a site without leaving the site" approach it got everyone's attention. As with all...

Ad Exec: iAd …. It’s Really a PR Move

September 14, 2010, 8:12 am
Marketers are wading through the many opportunities that exist in the mobile space and every day brings new shiny objects. One that received a lot of attention out of the gate is the iAd ad network from Apple. With its high production value and the “site within a site without leaving the site” approach it got everyone’s attention. As with...

Sign-up for a Free 10 Week Internet Marketing Course from StayOnSearch

September 14, 2010, 7:58 am
Today, I am really excited to announce a free 10 week Internet Marketing course that I have been working on over the past few months. It is jammed packed with some of the most up-to-date tips, tactics, and strategies that are valuable to both a novice and advanced Internet Marketer. The course was designed to help you or your company, create a...

What Questions Should You Ask Your Marketing Prospects?

September 14, 2010, 7:30 am
I’ve been working on some version of this list of questions to ask new prospects over the years. I’m recommitting to asking these questions and getting good answers–even if they challenge people–during our first interview, which is why I’m sharing them here. If you can use these questions in your own sales process, or some...

Avinash Kaushik on Storytelling & Web Analytics

September 14, 2010, 6:52 am
The opening keynote presentation at SES Hong Kong featured none other than Avinash Kaushik , co-Founder of Market Motive Inc and the Analytics Evangelist for Google. In this video interview, Avinash talks about the value of communicating analytics information in more meaningful ways. He gives examples of metaphors he's used to present important...

My Thoughts On Google Instant

September 14, 2010, 6:42 am
Everyone is talking about Google Instant; the new way for Google to display results. Image from Zenera on Flickr The basics are covered in many places: The Google Analytics Blog Official Announcement Google Instant and PPC SEMantiks also talks about the effect on PPC Rishil's opinion is concise, insightful and to the point I want to talk a bit...

Nokia Unveils New Family of Smartphones

September 14, 2010, 6:22 am
Nokia has announced a new family of smartphones powered by the new Symbian platform. The devices are integrated with enhanced Ovi services and apps. They are the Nokia E7, the Nokia C7 and the Nokia C6. The latest version of Symbian comes with over 250 new features such as HDMI support, multiple personalized home screens, multipoint touch,...

Publication day: I'm feeling a bit Empowered myself

September 14, 2010, 6:02 am
by Josh Bernoff That smile on my face means that after a year of research and preparation, Empowered is now available to everybody . Check your local bookstore. And from the people I'm speaking with and the reviews I'm reading, some of you are feel like we hit the mark. When Groundswell was published, the challenge for companies was to figure out...

Nielsen Says Microsoft's Bing Takes Number 2 Slot In August US Search

September 14, 2010, 5:29 am
"MSN/Windows Live/Bing's share has grown from 10.7pct in August 2009 to 13.9pct (a delta increase of 3.2pct or a relative increase of 30pct)."

How to get attention online

September 14, 2010, 4:34 am
How would you go about getting attention online? Blog post? Infographic? Video? Think about the site you want to target and plan accordingly. Reddit loves itself, so if you go somewhere, you can pack the little robot and get to the front page of Reddit with a holiday photo. This guy climbed Mount Fuji, then submitted the pic to the image Reddit,...

Online-Video Konsum in Deutschland steigt weiter stark an

September 14, 2010, 3:50 am
comScore, Inc. (NASDAQ: SCOR), eines der führenden Unternehmen im Bereich der Messung der digitalen Welt, veröffentlichte heute aktuelle Informationen zum Online-Video Konsum in Deutschland, basierend auf Daten des comScore-Dienstes Video Metrix. Daraus wird ersichtlich, dass in Deutschland im Juli 2010 42,7 Millionen Internet-User über 15...

PR in Flux September

September 14, 2010, 3:20 am
Tracking the update indicators: "...seeing some pr update activity"

A New Option for Businesses to Levarage Facebook Places

September 14, 2010, 2:29 am
Social app developer Fan Appz has just announced that it has integrated its platform with Facebook Places. The company says this gives businesses "a powerful and easy way to create highly relevant offers based on a customer's offline activities." That doesn't sound bad. This would be he first social marketing platform to integrate with Facebook...

ChaCha Launches MMS Rich Media, Coupon, Video Ads

September 14, 2010, 2:29 am
ChaCha has launched a new MMS service for movie trailers, coupon images, rich media ads, and other video content to "virtually all phones". The service works on even the 75% of US mobile phones that aren't smartphones, the company says. Known as an answers service, ChaCha will begin serving MMS ads to its users (ChaCha claims 15 million active...

7 Reasons Why Google Instant Makes SEO Dead-on Relevant

September 14, 2010, 1:01 am
Steve Rubel kicked off a furore among the SEO community during the Google Instant launch event on wednesday last week, which most people were following on Youtube. The furore was specifically caused because he blogged a classic "SEO is dead" post - somewhat of a tradition among the bloggerati. Matt Cutts and Vanessa Fox were quick to respond and...

Get Your Keyword Research into Shape

September 14, 2010, 12:17 am
Many website and business owners have a hard time with keyword research for their onsite search engine optimization. If you are a business that only has five or ten pages to your website you are going to have a hard time incorporating every keyword used in your industry. If you are on a budget and you are conducting your own keyword research how...

Marketers Say Regulations Won't Stop the Flow of Cash

September 13, 2010, 11:32 pm
eMarketer posted an interesting statement today that was drawn from a white paper called The Changing Mission of Marketing Data . It's a pretty extensive report that looks at the shift from old fashioned mailing lists to the online availability of detailed, customer data. It pays particular attention to the amount of money that will be spent on...

Marketers Say Regulations Won’t Stop the Flow of Cash

September 13, 2010, 11:28 pm
eMarketer posted an interesting statement today that was drawn from a white paper called The Changing Mission of Marketing Data. It’s a pretty extensive report that looks at the shift from old fashioned mailing lists to the online availability of detailed, customer data. It pays particular attention to the amount of money that will be spent...

Walmart Family Mobile Offers Service With No Contracts

September 13, 2010, 9:46 pm
Walmart has announced its own new wireless service brand, placing an emphasis on faimly savings. Walmart will launch Walmart Family Mobile as a post-paid plan available without a contract or multi-year commitment. The company says it offers a family of three savings of up to $1,200 a year when compared to leading unlimited talk and text plans....

Why We React Strongly When Web Sites Change

September 13, 2010, 8:34 pm
"When Sphinn Editor-At-Large Danny Sullivan announced Sphinn Says Goodbye To Voting, reaction wasn’t long in coming—much of it negative. Was Danny prepared for the backlash? Yes. But what about the hostility? What could have possibly warranted that?"

Christo's Colorado Art Project Moves the Web

September 13, 2010, 7:14 pm
by Claudine Zap The artist Christo " the Swiss conceptual designer who put 7,000 gates in Central Park and wrapped the German parliament building in silver-colored fabric " has his sights on the Arkansas River for his last big project. The 75-year-old would like to temporarily suspend silvery fabric above a 42-mile section of the river in southern...

Dancing Kid the Latest Viral Hit

September 13, 2010, 5:58 pm
by Michael Krumboltz The buzziest commercials and the most viral videos share a few things in common. One, they're unique. Two, they're funny. And three, they look homemade (or at least they do to the casual eye). A new ad for Samsung has all those things going for it, which helps explain its surging popularity. The two-minute clip, in which a...

Marketing to the Marketers: LinkedIn Wins

September 13, 2010, 5:28 pm
Most advertising execs are quick to jump on the social media bandwagon when it comes to marketing a product to consumers, but when it comes to marketing themselves, not so much. A recent study by RSW/US took a look at the business-to-business social media habits of a variety of ad agencies. As reported by Brandweek, 54% of the agencies polled said...

Google Instant And SEO

September 13, 2010, 4:37 pm
From the moment Google Instant was announced back on September 8 there have been forum chats, blog posts, articles and podcasts discussing the ramification of this new technology. Some have called it the Death of SEO which others (myself included) have proclaimed this a step forward and an opportunity for SEO's, not a threat. And then of course...

Microsoft Advertising adCenter Support Hours Extended During Paid Search Transition Period

September 13, 2010, 4:17 pm
Whether you prefer to tweet , post a question in our forums or pick up the phone and speak to a real person , you've got several options for getting help with all things adCenter. Now that the paid search transition period is well underway, we wanted.

Yelp Surpasses 13 Million Reviews

September 13, 2010, 4:17 pm
Yelp announced that it has surpassed 13 million reviews. I wonder how many of them are positive. In a post on the company blog, CEO Jeremy Stoppelman writes : Last week, Yelp passed the 13 million review mark - and its no secret that because our community is sharing all these great reviews, that Yelp has become the best place to find a local...

Bloglines Dead, But Google Reader Still Growing

September 13, 2010, 3:52 pm
You may have read that Bloglines is being shutdown, but that doesn't exactly mean RSS readers are dead. Google Reader, for one, is still growing strong. Google posted a couple of graphs today showing how use continues to grow from year to year. "Since Reader's fifth anniversary is also approaching (though it feels like yesterday, Reader was...

Is Google Arrogant? How About Apple? Facebook?

September 13, 2010, 2:51 pm
There's a discussion going around the Blogosphere that is picking up a bit of steam, regarding Google and how arrogant or condescending the company is or isn't. While this is surely not the first time the topic has ever been discussed, this particular instance of it appears to have started with a post from Mike Elgan at ITWorld over the weekend. ...

Gaga's Guests Inspire Web Searches

September 13, 2010, 2:46 pm
by Mike Krumboltz When it comes to Lady Gaga , we've learned to expect the unexpected. But we doubt anybody could have predicted that the pop superstar would show up at Sunday night's VMAs with two guests on each arm. Who in the heck were they? When asked about her guests on the red carpet, Lady Gaga (real name: Stefani Germanotta ) explained. She...

Join Me in Hawaii this October 5th for Just $97!

September 13, 2010, 2:21 pm
You could attend a conference that costs $2,000+ for registration and travel expenses. Or'. You could spend $97 on registration and use the other $1,903 to cover the cost of your travel to'.HAWAII! On October 5th, I'll be speaking at the The Hawaii Social Media Summit at the Ala Moana Hotel in Waikiki, Honolulu, Oahu. It's the excuse you've been...

Urchin 7 64-bit Released!

September 13, 2010, 1:46 pm
Do you need self-hosted analytics software? In some cases, particularly with intranets and other behind-the-firewall web services, running your own internal analytics application is the only way to access to usage data. In other cases, company or agency policy may prohibit the use of hosted analytics. But whatever the reason, if you need... And Bloomberg Launch Fantasy Football App

September 13, 2010, 1:46 pm
The NFL has partnered with Bloomberg to introduce Decision Maker, an online fantasy football application that uses Bloombergs analytic tool to help NFL fantasy football players pick their best starting line up each week. Our goal in re-launching the Fantasy game was to provide our fans the best possible fantasy football experience, said...

Boxee Box With Intel Atom Processor Coming Soon

September 13, 2010, 1:40 pm
The Boxee Box is due out in November, just in time for the holidays. It will come out looking to compete with the likes of the much-hyped Apple TV and Google TV. Here's what Boxee's Avner Ronen had to say on the Boxee blog after Apple launched its newest Apple TV device:   We think people want to be able to watch anything that they can watch...

The Viral Whirlwind of YouTube Instant

September 13, 2010, 1:25 pm
YouTube Instant , a site created by Facebook Intern Feross Aboukhadijeh caught the attention of YouTube CEO Chad Hurley, as we reported the other day. Hurley even offered Aboukhadijeh a job over Twitter. What's really amazing, however, is how much attention Aboukhadijeh has generated about YouTube Instant. This is today's viral Internet in...

Chelsea Handler at the VMA, Tina Fey Should Do Broadway, Jackie Evancho Week: What's the Buzz

September 13, 2010, 1:10 pm
by Claudine Zap Our top picks from the day's hottest searches. Chelsea Handler (Searches increased by 5,984%). The comic mean girl hosted the VMA awards to "meh" reviews . Tina Fey (+1,453%). Fans would like to see "30 Rock" star do Broadway next. Jackie Evancho (+1,047%). To celebrate the 10-year-old singer from Pittsburgh, PA, who advanced on...

Social Media Monitoring Foundation: 6 Vital Pillars

September 13, 2010, 1:00 pm
Over at TopRank Online Marketing Blog , Lee Odden was kind enough to invite me to write a guest post on a topic near-and-dear to my heart: social media monitoring . How could I refuse! With everyone (and their mother) jumping into social media monitoring, I thought it would be best to help you get the most out of your efforts by implementing a...

All About Google Instant - Summary

September 13, 2010, 12:55 pm
Google launched 'Google Instant' last week with a much hyped press conference with live streaming video of the event on YouTube. Since then the social media buzz and the blogosphere have been invaded with tweets and posts about Google Instant. Google claims that Google Instant makes the search experience more fast, fluid and fun.

Facebook, Google Arrogance Points to Sociocultural Ignorance

September 13, 2010, 12:15 pm
Anil Dash is to me is something of a Shakespeare of a blogger. He entertains, informs and inspires thought. Plus he's been blogging since the '90s, which for this newfangled Internet age makes him timeless in that 16th century fashion. Okay, maybe not, but I dig his work.

Weekend Search News Roundup: Google Buys Quicksee, YouTube Tests Live Streaming, Social Usurps Search, and More

September 13, 2010, 11:53 am
Here's a roundup of the top weekend search headlines and tips from around the Web, sorted by category. Search Industry Google Reported To Buy Quicksee For $10 Million. Here Come More 3D, Geo, Panoramic Videos - TechCrunch An Israeli newspaper reports that Google is buying Israeli startup Quicksee, also known as MentorWave Technologies, for an...

Google Instant Isn't Instant Gratification

September 13, 2010, 11:31 am
by Stoney deGeyter Over the past few days, I've been playing around with Google Instant and reading a lot about it. There is a pretty broad range of opinion, and I've been drawing some of my own conclusions. Will Google Instant change the face of SEO or PPC? Will it save us time searching? Will people adopt or reject it? Anybody offering...

Adobe Releases HTML5 Pack for Illustrator CS5

September 13, 2010, 11:24 am
Adobe has launched an HTML5 Pack for Illustrator CS5. The pack provides initial support for HTML5 and CSS3, and extends the scalable vector graphics (SVG) capability in Illustrator itself. The company says the pack makes it easier to design, deliver and optimize compelling content for mobile devices and the web. "By delivering this extension and...

Schwab Launches Financial Advice Page On Facebook

September 13, 2010, 11:24 am
Financial services provider Charles Schwab has launched SchwabMoneyWise, a Facebook page aimed at helping younger people manage their money. The SchwabMoneyWise Facebook page features weekly financial tips posted on the companys educational website, and offered via @schwabmoneywise on Twitter. In addition, the Facebook...

Google Rolls Out AdWords Campaign Experiments Across the Globe

September 13, 2010, 11:09 am
Google announced that AdWords Campaign Experiments (ACE) is rolling out globally. ACE was announced in June as a tool designed to optimize AdWords accounts by letting advertisers test and measure changes to keywords, bids, ad groups, and placements. ACE, as Google says, is designed to reduce guesswork and risk involved with making changes to a...

A Few Pointers for Effective Mobile Marketing

September 13, 2010, 10:49 am
There's no question that mobile is getting bigger, and is becoming an increasingly important channel for businesses to reach customers. We had a conversation with Tim Nguyen, a sales manager for mobile marketing firm Trumpia , which has worked with plenty of small and large businesses in assisting them with utilizing mobile marketing to drive...

7 Social Media ROI Value Indicators

September 13, 2010, 10:38 am
Last weekend I was invited to speak at Think Visibility in Leeds. It was a packed house for what was pre-dominantly an SEO conference, but also included sessions on PR and social media. My talk was based on our Social Media White Paper and how our team uses blogs, forums, video and platforms like Twitter and our Facebook Page to have a dialogue...

Facebook And Twitter Driving Referral Traffic

September 13, 2010, 9:02 am
Online video viewing grew across all media categories in the second quarter with unique viewers increasing on average 2.8 percent per month, and consumers watched 11 percent more videos-month-over-month compared to the first quarter, according to a new report from Brightcove and TubeMogul. Video consumption on newspaper sites grew the most over...

Apple Continues to Expand iPad Availability

September 13, 2010, 9:02 am
It looks like the iPad will continue making its way into more customers' hands as availability continues to expand. Apple announced today that its Wi-Fi iPad models will be available in China at Apple Retail Stores this Friday (September 17). The company said in a statement : Apple Retail Stores will offer a free Personal Setup service to every...

How Eminem Stayed Relevant (And Why it Can Save Your Blog)

September 13, 2010, 9:02 am
It's been eight years since Marshall Mathers released The Eminem Show , the best-selling album of 2002. It was followed later that year by the semi-autobiographical film 8 Mile , which earned Em an Oscar. And of course, earlier this year, Eminem hit a career milestone when I wrote about him on Copyblogger . He stood at the edge of something truly...

Link Building through Social Media Monitoring

September 13, 2010, 8:52 am
So much of our online marketing efforts overlap with one another. With the right coordination, the line between search engine optimization (SEO) and social media marketing begins to blur. Marketing tactics that started out solely as a means for improving social media visibility are now transitioning into viable SEO strategies. One of my favorite...

Tangential Relevance and Link Building

September 13, 2010, 8:52 am
Tangential relevance is the idea of something being related to a topic in an indirect manner. I feel like Tony Robbins using that term, but it's one that I've really come to love, as it's an idea that can be very useful in searching for quality sites that are relevant to your niche, yet maybe not so relevant as to have been totally plundered by...

How Social Media Sites Are Fighting Spam

September 13, 2010, 8:17 am
Social media spam can take various forms. About two (or a bit more) years ago I used to be a social media newbie myself and I remember doing what I would now call spam: I registered at social media networks to drop my own links.

HP Acquiring ArcSight for $1.5 Billion

September 13, 2010, 8:07 am
HP announced today that it has signed a definitive agreement to acquire ArcSight , a security and compliance company, for $1.5 billion at $43.50 per share. There were rumors of the acquisition going around over the weekend, but the companies have now made it official. HP says that the acquisition will help it improve security, reduce risk, and...

Anchor Text Loses Influence and Building a Brand Becomes Even More Important

September 13, 2010, 7:44 am
An interesting analysis by Tim Grice of some recent Google ranking changes and what might be causing them.

Clever Tricks You Can Do With Google Alerts

September 13, 2010, 7:26 am
This is a guest post from Kelvin Newman at Site Visibility . Google Alerts is one of the most powerful tools made available from our friends at Mountain View, but despite it's huge potential it's largely under-rated and doesn't get the appreciation or the acknowledgement it deserves. It's been around for donkey's years but is still in Beta, and...

Google's Biggest Ever Mistake?

September 13, 2010, 7:13 am
Love the controversy. Miles has picked up on a Video showing that Instant Search is five years old and didn't work then, so has Google made a critical error?

Six Critical Steps to Take Before Starting Your Social Media Monitoring Initiative

September 13, 2010, 6:56 am
Note from Lee : This guest post comes to us from Andy Beal , CEO of social media monitoring tool Trackur and coauthor of Radically Transparent: Monitoring & Managing Reputations Online . Andy and I have known each other for many years and in fact, Andy was the first "famous" SEO blogger I had the opportunity to meet in person. He was gracious,...

Unconfirmed: Google Buying Quiksee?

September 13, 2010, 6:31 am
According to Israeli newspaper Haaretz , Google is buying Quiksee for an estimated $10 million. We'll have to keep this one filed under rumors for the time being, as neither company has confirmed the acquisition. Quiksee's focus is on creating location-based interactive videos. "Our team consists of web and media savvy entrepreneurs with lots of...

YouTube Tests New Live Streaming Platform

September 13, 2010, 6:16 am
On Sunday, YouTube began a two-day trial of its new live streaming platform, which continues today. The company has partnered with Howcast , Next New Networks , Rocketboom and Young Hollywood on the project. The platform integrates live streaming with YouTUb channels. It also includes a "live comments" module. "All broadcasters need is a...

YouTube Running Live Streaming Test

September 13, 2010, 6:10 am
In a nutshell, YouTube is running a limited trial with four partners to test their live streaming platform. If you want to get a look today is the day (see schedule below as 'broadcasts begin at 11 am EST). The offering is through a limited number of partners and it looks like YouTube wants to make this more widely available. The limited rollout...

Social Media Manager Blues

September 13, 2010, 5:55 am
I wonder how many times this has really happneed? (HT to @leeodden and @ScottMonty) Dilbert always makes me laugh or at least think "Yea, I 've seen that happen." Why shouldn't the new "cool kids" from social media feel the sting as well?

The robots.txt, META-robots & rel=nofollow and their impact on SEO

September 13, 2010, 3:03 am
One the most common mistakes that many Webmasters and SEOs make is that they misuse the robots.txt, the META-robots and the rel=nofollow. All the above affect the indexing, the crawling and the PageRank distribution and as a result they can heavily affect the SEO status of a website and its rankings. In this article we will see what is their...

SEO Strategy: Predicting Yearly Site Traffic

September 13, 2010, 2:38 am
Posted by Kate Morris As a consultant, I work with many In-House SEO teams with strategy and other issues that arise throughout the course of the year. One trend we are seeing is that these In-House teams are having a hard time coming up with accurate traffic-centered goals. Traffic is the base for many metrics measurements, so being able to...

Make a great play. Get on SportsCenter.

September 13, 2010, 1:27 am
If you've made a buzzer-beating three-pointer , a bending free kick goal , a diving fingertip catch , a walk-off home run or a fantastic play in whatever your sport, this is the chance to show the world what you've got. Today we kickoff the YouTube & SportsCenter Your Highlight program presented by AT&T - the opportunity to have your great sports...

Keyword Research Must Dos

September 13, 2010, 12:16 am
Since search engine optimization is all about creating a steady stream of inbound visitors coming into your website you will need to make sure the keyword research step is done correctly. The only way you can do this successfully is by really nailing down the very first step, keyword research. Keyword research is truly the lifeblood (besides good...

YouTube Tests Live Streaming Platform

September 13, 2010, 12:06 am
"Starting at 8:00 a.m. PT, we will begin a limited trial of a new live streaming platform in conjunction with four of our partners: Howcast, Next New Networks, Rocketboom and Young Hollywood."

She's a Maniac on the Dance Floor

September 12, 2010, 2:52 pm
by Mike Krumboltz Yes, it's a commercial. And yes, there are some special effects (at least we assume so). But dog gone it, this video still a nice way to waste two minutes of your life. Check out the buzzy Samsung ad of a little girl dancing like a maniac. What starts out as just an enthusiastic toddler shaking her booty quickly turns into...

Organizing your per-page keyphrase strategy: the buying cycle rules!

September 12, 2010, 2:47 pm
Greetings and congratulations! You've done the hard work implicit to a solid, well-researched, SEO copywriting project, and now the rest should come that much easier! You've built the foundation: well done! Today, we're going to examine the fruits of our labor - our hard-won, bountiful list of killer keyphrases " and synchronize them with our...

The Most Popular NFL Teams in Search

September 12, 2010, 2:16 pm
by Mike Krumboltz Professional football is a game of strength, skill, and speed. It's also a business, in which the 32 different teams vie for popularity with the fans. One might think that the Super Bowl winner would have the most fans. Not so. The World Champion Saints don't even crack the top five most searched-for NFL teams during the past...

Facebook Has a New Feature for Page Exposure

September 12, 2010, 9:28 am
Facebook has launched a new feature for content discovery. If you go to , you can "discover Facebook's popular pages". Users can browse popular pages by categories like musicians, sports, celebrities, movies, TV shows, media, politicians, brands, and games. If you browse "all", however, the results appear to be...

Assessing Google Instant Search Impact On AdWords Impressions and Clicks

September 11, 2010, 9:41 pm
"WebmasterWorld Members debate how the new Google Instant search is affecting AdWords impressions and clicks."

The Trifecta: Making Email, Facebook and Twitter Work Together

September 11, 2010, 8:09 pm
You may think that email, Twitter and Facebook are all slight variations on the same tune, but the ExactTarget Research Series, Subscribers, Fans and Followers has shown that each venue has its own X-Factor which makes it special. The trick, which is summarized in their newly published final report, is figuring out how to make them all work as a...

Exportable PDF Reports Now in the Web App

September 11, 2010, 5:58 pm
Posted by randfish Since the launch of our beta web app , the #1 feature request from folks writing in to us has been the inclusion of exportable, PDF reports. Today, I heard from our engineering and product teams that these are complete!

Search Suggestions Overhaul - Just Before the Google Instant Launch

September 11, 2010, 1:11 pm
From what I see, a major overhaul of Search Suggestions occurred just a few days before Google Instant Search was launched.

Cup of Joe: Will Google's Candy Cause Cavities or More Sweet Tooths?

September 11, 2010, 9:22 am
A few weeks ago I bought my niece a jar of Jelly Belly jelly beans. If you haven't tried these amazing beans yet, you are missing out! They have over 50 flavors that are truly remarkable. The popcorn flavor is my favorite! Herman Rowland, one of Jelly Belly's chief product engineers tells us that the flavor "'has to be something that you can...

Cup of Joe: Will Google’s Candy Cause Cavities or More Sweet Tooths?

September 11, 2010, 9:11 am
A few weeks ago I bought my niece a jar of Jelly Belly jelly beans. If you haven’t tried these amazing beans yet, you are missing out! They have over 50 flavors that are truly remarkable. The popcorn flavor is my favorite! Herman Rowland, one of Jelly Belly’s chief product engineers tells us that the flavor “…has to be...

"YouTube Instant" Creator May Soon Be Working for Google

September 11, 2010, 8:47 am
Google Instant created a lot of buzz this past week, both negative and positive. It also created some inspiration. Feross Aboutkhadijeh , a computer science student at Stanford, created his own little " YouTube Instant ", and attracted a lot of attention because of it. He just so happened to catch Google's attention, and YouTube CEO Chad Hurley...

Report: GoDaddy for Sale?

September 10, 2010, 10:55 pm
"The Wall Street Journal reports is slated to be auctioned off and could bring in over $1 billion.

Google Updates and SERP Changes - September 2010

September 10, 2010, 9:56 pm
"WebmasterWorld's monthly SERP monitoring and update thread for September 2010."

Yahoo Aims to Appeal to Gmail, Hotmail Users

September 10, 2010, 9:09 pm
Yahoo really wants to make sure it keeps people using its email service. It particularly wants to make sure it doesn't lose too many people to Google or Microsoft. Today on the Yahoo Mail blog, the company is reminding users that they can bring their Gmail and Hotmail accounts into Yahoo. "With our external accounts feature you can pull your...

Tom Brady's Wreck, Joe Montana's Mouth, and Matt Leinart's Future: Buzz Week in Review

September 10, 2010, 7:33 pm
by Mike Krumboltz Clear your Sunday schedule " football is back. This past week's searches were dominated by some of the game's biggest stars, both past and present. Tom Brady , who leads a very charmed life ( see his wife for further proof), was involved in a car accident in Boston. And Joe Montana , one of the game's all-time greats, became one...

Ways to Mark 9/11

September 10, 2010, 7:18 pm
by Claudine Zap Nine years after the attacks on 9/11 , there are many different ways to mark the day. Officially, September 11 has been designated Patriot Day . You may not really notice since it's not a holiday where mail stops and you're off work. But Congress voted and approved it " and on October 25, 2001, George W. Bush signed the resolution...

Facebook Adds Social Endorsement Stats

September 10, 2010, 7:08 pm
Remember when your mom used to say, "if all of your friends jumped off a bridge, would you jump too?" Statically, yeah, you probably would because it's been proven that our behavior is influenced by the behavior and approval of our peers. This is the idea behind Facebook's 'social endorsement' ad program where you see who on your friend's list...

Search Headlines for Sept. 10, 2010: More Instant Fallout, for Sale, Twitter/Facebook/LinkedIn All See Growth

September 10, 2010, 7:06 pm
We report the top search marketing news daily here at the Search Engine Watch Blog. Here's a look at more news and helpful advice from around the Web, sorted by category.Click to read the rest of this post...

Microsoft Advertising adCenter Desktop (Beta) Upgrade Implements Fixes for Known Issues

September 10, 2010, 6:42 pm
I just received word from the adCenter Desktop team that they're in the process of deploying an upgrade that will address fixes for known issues in the tool. Within the next 24 hours, you will notice a prompt to upgrade your version of Desktop the.

The Ultimate Tinfoil Hat Guide to Google Instant

September 10, 2010, 5:47 pm
Saddened by the inability of the usual sources to doggedly pursue all angles of this story, it seems that Traffickwag must once again step into the breach. The Register has a few pieces on Google Instant, but nothing that really smacks of the requisite level of paranoia. Perhaps this is because they're getting bogged down on juvenile examples,...

Search Week In Review for Sept. 10, 2010: Google Instant, Keyword Tool Update & More

September 10, 2010, 5:00 pm
Here are the top columns for the week of Sept. 6 to 10, as reported by the Search Engine Watch team of experts.Click to read the rest of this post...

comScore Charts LinkedIn's International Success

September 10, 2010, 4:51 pm
Although it's perhaps not a worldwide phenomenon like Facebook, new statistics from comScore indicate that LinkedIn is at least an international success. It turns out the network is more popular in the Netherlands and Ireland than in the U.S., and it has quite a lot of fans in other countries, as well. One thing we should note: these popularity...

Rand McNally Relaunches Its Travel Site

September 10, 2010, 4:36 pm
Rand McNally has relaunched its travel website, offering new travel and destination content, video travel guides, and travel services. now features upgraded maps and directions, information on more than 15 million points of interest, more than 2,000 destinations, and offers more than 8,000 video travel guides. For years, Rand...

Whoopi's Revelation, Suri Cruise on Set, Bacon Brings Home Bacon: What's the Buzz

September 10, 2010, 4:11 pm
by Claudine Zap Our top picks from the day's hottest searches. Judy Garland (Searches increased by 1,743%). The singer's daughter has an album coming out . Suri Cruise (+1,075%). The offspring of Hollywood royalty Katie Holmes and Tom Cruise has " great set etiquette ," according to her mother. Whoopi Goldberg (+876%). The "Sister Act" star...

Back to the Future: Innovation is Alive in Search

September 10, 2010, 3:20 pm
While many have suggested that innovation in the search experience is waning, we celebrate industry enhancements that build upon past innovation. As reminded by Search Engine Land , the notion of predicting a given user's intended search was first introduced by Yahoo!'s "Instant Search" feature in 2005. We (and Instant Search) were ahead of the...

Facebook Surpasses Google, Bing Had Instant Last Year

September 10, 2010, 3:15 pm
One story that's capturing a lot of attention today is Facebook surpassing Google in time spent on site in the U.S. Silicon Alley Insider has a chart illustrating as much. While this is certainly good news for Facebook, it doesn't necessarily mean bad things for Google. These two are increasingly becoming bigger competitors, but Google, at least...

Is it what you watch'or who you are?

September 10, 2010, 2:55 pm
In its description of the annual MIXX conference, the IAB poses a vexing question: If every thing is every where for every one , how do you stand out? Its an issue that comes up often when I meet with advertisers, particularly those who have a sophisticated, multi-screen digital marketing strategy. In a recent meeting with a large consumer...

Smart Web Business Decisions Made Easier

September 10, 2010, 2:37 pm
by Mike Fleming Here is an absolutely delightful new little (but really huge!) feature in Google Analytics that should make anyone interested in improving their web business results smile from ear to ear.  It's called Weighted Sort. The problem: You want to find out how your keywords are performing for a particular metric, say bounce...

Google Steps In After San Bruno Explosion

September 10, 2010, 2:30 pm
Google often steps in when disaster strikes, helping people in Chile, China, Haiti, and Pakistan (among many other places) to date. And now that fire's claimed several lives and many homes in San Bruno, California, the company's trying to render assistance again.

Whoopi's Revelation, Suri Cruise on Set, Bacon Brings Home Bacon: What'sthe Buzz

September 10, 2010, 2:15 pm
by Claudine Zap Our top picks from the day's hottest searches. Judy Garland (Searches increased by 1,743%). The singer's daughter has an album coming out . Suri Cruise (+1,075%). The offspring of Hollywood royalty Katie Holmes and Tom Cruise has " great set etiquette ," according to her mother. Whoopi Goldberg (+876%). The "Sister Act" star...

Google to Implement Monthly Charging Limits in AdWords

September 10, 2010, 1:54 pm
Google announced today that it is introducing a monthly charging limit for AdWords campaigns, which is automatically calculated based on advertisers' daily budgets. "Over the years, many of you have told us that you'd like to be charged a consistent amount each calendar month," Google's Dan Friedman says on the Inside AdWords blog. "When your...

Google Talks Instant's Effect on Web History

September 10, 2010, 1:09 pm
As noted in an earlier article , Google Instant may log SERPs for unfinished queries in your browser's history, if you pause for long enough, before completing your query. WebProNews asked Google about this. "For signed-in users with Web History enabled searching on the homepage or results page, we continue to show all the searches...

AT&T Announces Addition to Dow Jones Sustainability Index

September 10, 2010, 1:09 pm
AT&T announced that it is being added to the 2010 Dow Jones Sustainability Index North America, effective September 20. The index looks at corporate, economic, environmental and social performance, and tracks the performance of the top 20% of the 600 biggest North American companies in the Dow Jones Global Total Stock Market Index in terms of...

Create Systems in Your Business So You Can Go On Vacation

September 10, 2010, 12:03 pm
This week, I was speaking with a client who wanted to be able to go on vacation with the knowledge that his business was still moving in the right direction. He wanted to be able to go away and be away without checking in (and stressing out) throughout the day. That conversation inspired this post. As a small business owner or self-employed...

Get Clients: 17 Giveaways that Attract Clients

September 10, 2010, 12:03 pm
Most potential clients need to be touched between 7 and 9 times before they make a purchase. Many need to be touched again and againwarmed slowly until they are ready to buy. The easiest way to do this is to have a newsletter or ezine. However, in todays fast-paced bloated-inbox world, potential clients are wary about handing out their email...

Helping You Explore New and Engaging Content

September 10, 2010, 11:58 am
Earlier last month we told you about our testing of a content exploration module that we call "Infinite Browse" internally. We've rolled out the module in the past week and have seen a significant increase in user engagement on news article pages. We've improved the design of the module since you've seen it in our testing phase, displaying all...

The Business Value of Social Media & SES Hong Kong

September 10, 2010, 11:53 am
Next week I'll get to experience two firsts: A visit to Hong Kong for the first time and speaking at an all new Search Engine Strategies conference for Asia. SES Hong Kong includes a great mix of expertise and leadership on all things search and social media. The opening keynote on day 1 features Avinash Kaushik, Author, Blogger, Analytics...

Bing's Stefan Weitz Believes That While Google May Do Search Faster, They Do It Smarter

September 10, 2010, 11:53 am
This week Google announced the introduction of Instant which is a definite revolution in the way we search. Integrating things like prediction, dynamic results, and scroll to search, Google Instant will shave some serious user hours off search. However, it doesn't seem to be a very new concept. In fact, it seems that last year Bing's search engine...

13 Ways to Sabotage Your SEO Opportunities

September 10, 2010, 11:48 am
It's easy to go awry with Website development - from browser compatibility issues to colors that just don't work out. Search engine optimization, an integral part of website - and beyond - is no exception. Often in ignorance, companies cause their own problems or allow issues to endure. Here are 13 ways you can ruin SEO (but you can avoid these...

Google Maps for Mobile Android Now Offers "Walking Navigation" and Update Search Bar

September 10, 2010, 11:12 am
It looks like having to ask for directions from strangers on the street is going to become a thing of the past'if you are an Android user, that is. Google has added a "walking navigation" feature to the latest version of Google Maps for Android. This feature seems to be a combination of turn-by-turn GPS navigation, satellite imagery, and walking...

Gartner Names Android Number Two Mobile OS Of 2010

September 10, 2010, 11:04 am
According to a new report, Android will soon secure a spot as the number two mobile operating system worldwide, passing Research In Motion.  What's more, Gartner, which prepared the report, has Android poised to take the overall lead from Symbian in 2015. Let's cover the near-term figures first.  Gartner believes Android will exit 2010...

Privacy Issues All Over the Place This Week

September 10, 2010, 10:02 am
There has been a lot of discussion about privacy in the news this past week, and surprisingly, not a whole lot of it has had to do with Facebook. Is the Facebook privacy concern fading? Feel free to discuss your concerns with that in the comments . To be fair, there is at least one current story that is related to Facebook privacy, and that is...

Growing Android Power Led to Apple's Developer Compromise

September 10, 2010, 9:26 am
Apple will never admit to this, but the company backed off on its developer terms Sept. 9 because it feared alienating the programmers whose applications propelled the iPhone to its prestigious position in the U.S. At least, that's the reason Apple alluded to in its brief press statement on the matter, when it noted: We have listened to our...

5 Clichés That Make You a Better SEO

September 10, 2010, 9:22 am
by Stoney deGeyter SEO can be a boring, monotonous job. But, it can also be an exciting detective trail of discovery. The hardest SEO jobs are those that are for websites that are already performing strongly and you're trying to eek out slightly better results. The fun one's are those that have lots of problems, which even the smallest SEO...

Landing Page Makeover Clinic #29:

September 10, 2010, 9:06 am
This is another addition to our ongoing series of tutorials and case studies on landing pages that work. Baolin Liu wants to help fellow office workers stay strong and fit, both in and out of the office. He's developed an exercise program designed to assist even the most sedentary office worker ' or micropreneur who puts in too much tush-time in...

Google Announces Intent To Expand In France

September 10, 2010, 8:56 am
A country in which Google's search engine enjoys a market share of around 90 percent is soon going to see even more of the company. Google's announced that it will build a research center and help create some sort of cultural institute in France. Given that Google has encountered resistance to its book-scanning program in France, we should note...

More Opportunities To Gain Traffic From Facebook Likes

September 10, 2010, 8:47 am
Facebook continues to make changes that have implications for benefiting businesses and driving traffic. They have now launched three new updates to its Like button social plugin. First is the ability to like canvas URLs for Facebook apps that represent things like causes, movies, or other real world objects. Second is the ability to link a...

5 WordPress Plugins to Keep in Touch with Your Blog Co-Authors

September 10, 2010, 8:46 am
Maintaining multi-author blogs is hard but it definitely pays off. A multi-author blog provides the variety of insights, perspectives and blogs. Most feeds in my reader are from multi-author blogs - namely because I enjoy the daily variety they offer. Creating the strong community of guest authors and contributors around your blog is gold: the...

Yahoo Launches Political Site For November Elections

September 10, 2010, 8:36 am
Yahoo News has launched Ask America, a new interactive and social website focused on the November 2010 elections. The site asks Americans to share their opinions on issues playing a role in the midterm elections, including the economy, immigration, national security, energy and environment, culture and media, the courts, and the state of the...

Ask Unveils Q&A Platform to Get Users More Answers

September 10, 2010, 8:05 am
A couple months back, Ask unveiled its new redesign with a heavy focus on Q&A (read our interview with Ask SVP of Product Management Tony Gentile here ). Now, the company has launched a Q&A Partner Platform to help grow its community of people who can answer questions. "This new platform is an important part of our multi-pronged approach to grow...

Facebook Launches Some New Like Button Options

September 10, 2010, 6:29 am
Facebook has launched three new updates to its Like button social plugin. First is the ability to like canvas URLs for Facebook apps that represent things like causes, movies, or other real world objects. Second is the ability to link a Like button to a Facebook Page. Third is the "box count" layout that displays the total number of likes above...

Nokia Drops CEO, Gains Microsoft's Elop

September 10, 2010, 6:14 am
Nokia's Board of Directors has appointed Stephen Elop President and CEO of Nokia. He will assume the role beginning September 21. Elop is currently President of Microsoft's Business Division , and has held senior exec positions at Juniper Networks, Adobe, and Macromedia. "The time is right to accelerate the company's renewal; to bring in new...

AsSense Image Ad Revenue: Revisit To Test Earnings Potential

September 10, 2010, 6:05 am
"WebmasterWorld Members discuss the earnings opportunities for AdSense image ads"

Google Instant - 10 Things Marketing Teams Need to Know

September 10, 2010, 5:05 am
Google Instant took flight yesterday from the ashes of some mysterious logos and via a live transmission on Google's Official Youtube Channel. What was announced was arguably the biggest change in the user interface (UI) of search engine results pages since search engines were invented and one of the most sophisticated engineering projects for...

Google Displays A Real Interest in Display

September 10, 2010, 4:53 am
Google's quest to diversify from its search marketing cash cow (and inordinate slice of its total revenue at over 95%) is getting more and more obvious with each passing day. One can predict just how serious Google is about something if it has produced a video around it. If that video seems more like an ad then you can bet that Google thinks this...

Is Facebook the New Face Time?

September 10, 2010, 4:38 am
According to the Silicon Alley Insider and comScore, Facebook has taken over as the place where people spend more time online than even Google sites. This is a first apparently for Facebook who now seems to make a habit of reaching new milestones on a regular basis. Here's the picture. My question is what Google sites are we talking about?

Is Google Instant aimed at killing "I Feel Lucky" & making more money?

September 10, 2010, 2:11 am
By now I'm sure everyone's all seen and had a play around with the new Google Instant search interface. There's lots of early reaction to this on the web, my own included on Econsultancy yesterday . Obviously the main goal behind this is to provide results much more quickly and look to improve a searchers overall user experience. But has anyone...

Discussing LDA and SEO - Whiteboard Friday

September 10, 2010, 12:14 am
Posted by Danny Dover In this week's Whiteboard Friday Rand Fishkin and Ben Hendrickson discuss LDA (Latent Dirichlet Allocation) and SEO (Search Engine Optimization). There has been a lot of discussion about the relationship between these two topics lately and this video answers many of the questions people in the community have been asking.

Black Hat SEO Techniques to Stay Away From

September 10, 2010, 12:04 am
At some point you might be enticed to try and venture out into the black hat SEO area but do it with great caution. It might sound great to achieve results quickly but you run the risk of having your website simply disappear overnight. What will you do when the website you have been trying to build up for many years simply disappears?

Facebook Launches New Like Button Updates For Developers

September 9, 2010, 11:44 pm
"...we're officially launching three new updates for the Like button..."

Publishers Clearing House: Deceptive or Simply Good Marketing?

September 9, 2010, 9:12 pm
As you've probably seen everywhere else on the web, Publisher's Clearing House has agreed to pay out 3.5 million in damages after being accused of deceptive marketing practices. In addition to the money, Publisher's Clearing House is being tasked with a new set of rules in regard to how they run their business and here is where it gets sticky. The...

A Guide to Google Instant Search

September 9, 2010, 7:51 pm
There is a lot flying around about Google Instant, the search engine's new streaming search technology, so I'm trying to put it all together with some links and catch some stat crumbs from the table. Google Instant extends the Google Suggest capability by guessing users' queries as they begin to type them. Users needn't hit the enter button to see...

Get Your Transition Questions Answered

September 9, 2010, 6:30 pm
Attend a free online webinar Sept. 16 to learn more about moving your account to adCenter As you may already know, all Yahoo! Search Marketing advertisers will soon be transitioning to the Microsoft Advertising adCenter platform, and they can initiate their transitions right now in the Yahoo! account interface. We realize that some advertisers may...

The Buzz About Vanessa Paradis

September 9, 2010, 5:24 pm
by Vera H-C Chan Longing for a classic Hollywood screwball romance? Look to the French " Vanessa Paradis is making her debut as America's newest sweetheart. Paradis may be better known as the mother of Johnny Depp 's children, but the actor has been a triple threat in her native France since age 14 " she sings, she models, and she acts ... really...

Google Talks White Spaces, Google TV Coming This Month?

September 9, 2010, 4:39 pm
Google has a post on its Public Policy blog talking about moving forward on white spaces. As the company notes, the five current FCC Commissioners will soon meet to set final technical rules for white spaces. "If it gets the rules right, the Commission will have taken a huge step to put better and faster Internet connections in the hands of the...

Enough with the "SEO is Dead" Crap

September 9, 2010, 4:34 pm
My pet peeves related to my industry change on a regular basis but right now it is definitely the over-used " SEO is Dead " headline' it is totally unimaginative and always wrong. Yet here I have to use it' at least it is to spurn it defiantly!! Sure, search engine optimization (SEO) changes, there is no doubt about that, but it is not dead and...

Google Instant Doesn't Change Google Analytics Tracking

September 9, 2010, 4:30 pm
I started working on my own piece about this, then Raven tipped me to this article from them on how yes, Virginia, there's still perfectly fine tracking of Google referrers from search despite Google Instant.

Schmidt Says YouTube "Nearing Profitability"

September 9, 2010, 4:09 pm
If Eric Schmidt's to be believed, YouTube might become profitable any time now; the CEO had only positive things to say about the site at a conference today. However, his admission that it's still operating in the red may come as a major disappointment to many supporters. The problem is that we've heard optimistic talk before. An abbreviated...

comScore to Speak at Upcoming Investor Conferences in September

September 9, 2010, 4:03 pm
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced its participation at two investor conferences in September. Each presentation will be webcast live and available at

Google Maps for Android Gets Useful Navigation Updates

September 9, 2010, 3:19 pm
Today, Google introduced Walking Navigation for Google Maps for mobile 4.5 on Android. This is described as a marriage between the existing Navigation and walking directions features. Users can also now use Street View smart navigation or the new Google Maps search bar.    "Walking Navigation lets you use GPS navigation with walking...

Learn About Display Advertising and the Microsoft Media Network

September 9, 2010, 3:08 pm
If your advertising budget is heavily search invested, I dont blame you. Search (also known as PPC, pay per click) is the perfect storm of advertising, combining the beauty of push and pull marketing. You already know that your audience is somewhat pre-qualified, because they typed in a keyword that is relevant to your business. People use...

Google Voice for Android Adds Easy Access Widgets to Home Screen

September 9, 2010, 3:03 pm
Now access to your Google Voice account is quicker than ever if you are using an Android phone. Announced on the Google Voice and Mobile blogs today, you can now download a Google Voice Inbox widget that will show you the most recent text and voice mail messages right to your home screen. Previews of unread messages will appear on your Android...

Halloween 2010 PPC Opportunity, Tips and Keywords for Costume Retailers

September 9, 2010, 2:58 pm
Now that the Back to School insanity has died down a bit, it's time to start thinking about candy corn, bobbing for apples and all things Halloween! While the seasonal Halloween PPC opportunity-and competition-is huge for costume and masquerade.

Google Adds Analytics Support to Chrome Extensions

September 9, 2010, 2:58 pm
If you have a Google Chrome extension, this news might interest you greatly. Google announced today that it has added support for Google Analytics to the Chrome Extension Gallery . The move, Google says , will "help you better understand how many people visit your extension pages, where they're coming from and more." Users can specify a Google...

Glam Media Extends Reach In Men's Content Market

September 9, 2010, 2:58 pm
Glam Media has acquired Fantastic Zero , a men's online media company, with the aim of extending its reach into the male market in Germany. Fantastic Zero reaches 5.4 million unique users, according to Glam. Glam was ranked number 6 in comScore's recent Top 50 web properties report for the month of July (for the U.S.). "Glam stands for...

New Report: Making the Most of Transactional Emails

September 9, 2010, 2:53 pm
According to a new Experian Marketing Services report , transactional emails that include relevant and related products and services have 20% higher transaction rates than those without. Blown away, aren't you? Okay, probably not. It's no big marketing secret that suggestive selling and cross-promotions work, so why doesn't everybody do it? Let's...

Lady Gaga's Rare Bikini, Asteroid Close Encounters, Meghan McCain's Palin Panic: What's the Buzz

September 9, 2010, 2:33 pm
by Claudine Zap Our top picks from the day's hottest searches. Meghan McCain (Searches increased by 8,210%). The daughter of John McCain told Jay Leno about her panic on hearing Sarah Palin was her dad's running mate. Asteroids (+749%). Nobody panic: A 33-feet wide asteroids passing close to Earth are actually common . What a relief. L'shanah...

SwitchFlops Stir the Web

September 9, 2010, 2:33 pm
by Claudine Zap FitFlops ? So last year. The new "it" flop is the SwitchFlop . The thong sandal has a removable, interchangeable strap. As creator Lindsay Phillips puts it, "Change your look, not your sole." Word of the clever design sent fashionistas running to the Web to look up " switchflops ," which stepped up 3,200% in one day alone. Lookups...

GMC Partners With NFL For Online Contest

September 9, 2010, 2:22 pm
GMC has launched the GMC Never Say Never Moment of the Week, in partnership with the NFL and ESPN that allows football fans to vote on the best moment or play of the week that represents determination at Each week fans will be able to vote on three "Never Say Never Moments," and they can also enter for a chance to win a weekly prize...

comScore Announces that Senior Executives of IAB Chile Endorse comScore Media Metrix 360

September 9, 2010, 2:12 pm
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that strong industry support has emerged in Chile for comScore's Media Metrix 360 unified solution to digital audience measurement. The service, which is available across Latin America, combines both panel and site server-based measurement approaches for...

The NFL Kicks Off Tonight: Do You Know Where Your Sports Fan Is?

September 9, 2010, 2:07 pm
Marketers like well-defined groups of people. They like people who are passionate about something and who are dedicated to following whatever that is until the bitter end. Why? Because if that group makes it that easy to pin them down and their particular likes and dislikes can be discerned then you have the captive audience that could really help...

Remove personalized search and check Google global results in Chrome

September 9, 2010, 2:01 pm
For Chrome users: the advice in this post should take you two minutes to implement, and could save you loads of time. How often have you wanted to search Google and see as ’standard’ a set of results as possible, with no personalization, based on your location or search history? It becomes even more necessary to do this when...

Dear Mainstream Media – Please Remove Foot From Mouth

September 9, 2010, 1:46 pm
Google Instant. SEO is dead. Yes, I’m sick of hearing about it too. But, Greg Boser alerted me via Twitter today that TechCrunch had made a blog post that showed a clear misunderstanding of Google Instant in regards to SEO...

B2B Lead Generation with Google Analytics

September 9, 2010, 1:39 pm
You probably already use analytics to track your websites visitors, page views, average time on site etc already, but let’s dig a little deeper and look into one particular underused feature – service providers. Service Providers enables us to see which organisations are visiting your website. Let’s create a basic report that will...

Google Launches a New Site for Google Earth

September 9, 2010, 1:23 pm
Google has launched a new Google Earth site featuring images, videos, tous, maps, and tutorials.    "When you think of Google Earth, you might think about flying to the top of Mt. Everest, surveying the ancient Acropolis, or simply finding the house where you grew up," says Product Marketing Manager Tasha Danko. "For the...

Discover v201003 - Using Ad Sitelinks

September 9, 2010, 1:12 pm
Introduction Ad Sitelinks is a feature for search-based ads that allows you to extend the value of your existing AdWords ads by providing additional links to specific, relevant content deep within your website. Rather than sending all users to the same landing page, Sitelinks can provide up to 4 additional links for the user to choose from, as...

Google Voice Gets New Android Widgets

September 9, 2010, 1:02 pm
Google has announced the launch of some new Android widgets for Google Voice . The widgets are available in an update to the Google Voice Android app. The widgets are designed to give users immediate access to their Google Voice inbox and settings from the home screen. "The Google Voice Inbox widget brings your most recent voicemails and...

Google Instant Doesn't Change Much

September 9, 2010, 12:57 pm
Quick, there is a huge change at Google today! Sound the sirens, the SEO sky is falling! Er'wait, how exactly does this new Google Instant functionality change SEO? That's what I was asking myself today as this big to do from Google was announced.

Welcome Leonard Shen

September 9, 2010, 11:46 am
Hi everybody. The payments business is uniquely local in nature. To be successful managing a payments business on a global scale, you have to have a deep understanding of the rules governing each market where you operate, and a global framework for managing operational and compliance risks. PayPal is committed to building our business in this...

Sports Fans Rely On The Internet Over Other Forms Of Media

September 9, 2010, 11:26 am
Nearly one-third (31.5%) of sports fans cite the Internet or TV programming (30.4%) as the best resource for sports-related news and information according to a new survey from Burst Media. Overall, either national television programming or the Internet are most often cited by sports fans – 30.8% and 25.7%, respectively – as their...

Properly Formatting your Press Release for Maximum Impact - Part II

September 9, 2010, 11:21 am
by Stone Reuning Optimizing Company News for the Search Engines Aside from letting the world know about what's going on at your company, press releases also help your company's website build and maintain high search engine rankings. In the past, press releases were only for journalists who may be interested in your company or...

Magento and PayPal Help Merchants Cash in on Mobile Apps

September 9, 2010, 11:15 am
Bill Zielke here, senior director of Merchant Services. Our partners over at Magento, the open-source ecommerce platform, announced the general availability of Magento Mobile today. Using PayPal's Mobile Payments Library , Magento Mobile makes it simple for merchants to create a native, branded mobile-commerce iPhone app with ease. Building on...

Location Based Services and Advertisers Playing Together More

September 9, 2010, 11:10 am
Aided by the introduction recently of Facebook's Place pages (so original on that name, huh?) location based services are getting a lot of attention. As the word spreads among the mobile smart phone base there is a lot of room for growth and advertisers are taking heed by speaking with their money and not just in blog posts. ReadWriteWeb tells us...

T-Mobile Unveils New Google Phone, G2

September 9, 2010, 10:50 am
T-Mobile unveiled its G2 Google smartphone with 4G. The phone is the first designed for T-Mobile's HSPA+ network, which the company says covers 100 million Americans in more than 55 major metropolitan areas across the country. The G2 is of course the successor to the G1, which was the first Android-powered phone. It is designed by HTC. It has a...

What Google Instant means for your SEO content strategy

September 9, 2010, 10:25 am
You may have noticed that Google operates a little differently now (and if you haven't noticed yet, you soon will.) Google Instant , the latest search enhancement on the block, shows results as you type a query into the search box. What makes this different than Google Suggest is that the search results change on the fly, adapting to what you...

Adobe Launches New Flash Media Server Family

September 9, 2010, 10:10 am
Adobe has made some announcements at IBC 2010 in Amsterdam. The biggest is Flash Media Server 4 . "The release of Flash Media Sever 4 software changes the game for the delivery of rich interactive media," says David Wadhwani, SVP of Creative and Interactive Solutions at Adobe. "By introducing a new enterprise server with peer-assisted...

How Google Instantly Made the Long Tail More Important for SEOs

September 9, 2010, 10:05 am
OK, random thought time. Yes, we're sticking with Google Instant. Yes, it's focused on SEO. Yes, it ties back to my post about using Google Suggest for keyword research. Yes, I'll get on with it. The long tail is about to become super-important for your search engine optimization efforts. Why? Because, despite our concerns that Google Instant is...

10 Resources on Google Instant & What it Means for Search Marketing

September 9, 2010, 10:05 am
Yesterday Google implemented their new search experience, Google Instant and the SEO and Tech blogs lit up like a Christmas tree. It's nice to see something get these folks excited for a change. While the notion of instant search isn't new, Yahoo had it in 2005 , Google commands the vast majority of search engine market share so such a major,...

Yahoo Finance Chief Finds New Employer

September 9, 2010, 9:39 am
Yahoo Finance has long been a top property in its field, beating everything even giants like Google and Microsoft could come up with. Unfortunately for Yahoo, Steve Schultz, the head of Yahoo Finance, found another job this week. "Unfortunate" isn't at all the same as "disastrous," of course. Yahoo Finance didn't rely on daily or monthly updates...

4 Ways to Use Social Proof (Before Anyone Knows Who You Are)

September 9, 2010, 9:39 am
Have you read the classic post from the Copyblogger archives explaining why you need to leverage social proof on your blog? If so, then I don't need to convince you how important social proof is for online success. Social proof is pretty simple. It's just the human instinct that if someone else is doing something (buying a product, reading a blog,...

Apple to Publish App Store Review Guidelines

September 9, 2010, 9:09 am
Apple released a statement today regarding its App Store Review Guidelines. The company says : The App Store has revolutionized the way mobile applications are developed and distributed. With over 250,000 apps and 6.5 billion downloads, the App Store has become the worlds largest mobile application platform and App Store developers have earned...

5 Facebook Fan-Acquisition Strategies

September 9, 2010, 9:04 am
These are the only five ways to get Facebook fans. If you have another way, it's wrong. Just kidding. These 5 fan-getting techniques are part of what I call my Complete Facebook Marketing System (yet another audacious title that will turn some commenters into haters). The system is a two stage process for getting fans, then getting revenue. I'll...

Amazon Makes Checkout Easier On Third-Party Sites

September 9, 2010, 8:54 am has introduced Checkout by Amazon (CBA) that allows people with accounts to make purchases on third-party sites using their Amazon account credentials without having to leave the merchants site. Amazon says by streamlining the checkout process for customers that it reduces the potential for shopping car abandonment for merchants. ...

International Search - What's The Big Deal?

September 9, 2010, 8:54 am
Google is the most popular search engine in most countries, Facebook is overtaking all other local networks to lead the way in global social media and Twitter is gaining new followers from all corners of the globe in their droves. So what's the big deal about international search? Surely search is search, and social is social wherever you are in...

Are Social Media Ghostwriters Bad for Business? Maybe Not.

September 9, 2010, 8:49 am
Is it ethical to hire a ghostwriter to post updates to your social media accounts? Take a quick turn around the internet and you'll find the majority of the people crying "no!" Words like authenticity and transparency get thrown around along with trust and honesty. The American Marketing Association recently published a report titled, Social Media...

Search as Fast as Bob Dylan Sings with Google Instant's TV Ad

September 9, 2010, 8:33 am
While Valleywag seems more interested in how Google's new ad for Google Instant might ruffle Apple CEO Steve Jobs' feathers, I find myself enjoying the actual ad. That's not always been the case with Google's TV ad attempts , but I think this mashup of Bob Dylan's 1965 hit "Subterranean Homesick Blues" and Google Instant is a cool way to reach...

Argentina Becomes 25th Country to Get YouTube

September 9, 2010, 8:23 am
Google has launched YouTube in Argentina, making it the 25th country to have its own version of the site. "This means that Argentines will be able to more easily discover local talent like GuadalajaraMan, UESiglo21, farolatino, casiangeles or yoteloexplico, as well as view the most popular and most viewed videos in their country," says YouTube....

Search as Fast as Bob Dylan Sings with Google Instant’s TV Ad

September 9, 2010, 8:19 am
While Valleywag seems more interested in how Google’s new ad for Google Instant might ruffle Apple CEO Steve Jobs’ feathers, I find myself enjoying the actual ad. That’s not always been the case with Google’s TV ad attempts, but I think this mashup of Bob Dylan’s 1965 hit “Subterranean Homesick Blues” and...

Choosing a Simple Blog Platform

September 9, 2010, 8:10 am
"Up until now I've been broadcasting updates via a facebook group, but I'd like to move away from that." (-subscription required)

The Shift From The Traditional Media Of Marketing To The Internet Media Of Marketing

September 9, 2010, 8:08 am
It is quite possible that the shift from the traditional media of marketing to the fast catching up online or internet marketing may cause some confusions, clutter and teething problems till you settle down with the new mode of thinking and way of interacting with the potential customers and deal with after sales queries and issues online.

The Impact of Google Instant Search on SEO: Introducing Pass Through Impressions

September 9, 2010, 6:09 am
Thoughtful take on Google Instant by Franz Enzenhofer. He introduces the "Pass Through Impression". Can you capture the user in these fractions of seconds, to give him the feeling that he has reached his SERP destination?

New Amazon Kindle searches spike to challenge iPad mini

September 9, 2010, 5:16 am
September has only just begun and already people are talking about Christmas. Planning committees are being assembled to organise the office Christmas Party, high street retailers are bringing out decorations and online gossip has turned to the hottest gifts for the festive season. One of the hotly tipped gifts for Christmas 2010 is Amazon's...

New Digg Review: Is Digg V4 the Next Twitter?

September 9, 2010, 4:16 am
Typical Digg comment thread. Last week the new Digg version 4 has been released and I have tested it ever since. Back in the days I was a staunch opponent of Digg and an avid supporter of competing services like StumbleUpon and Mixx. That was years ago though. Both Mixx and SU have stagnated over time. So I decided to take a look at the new Digg.... Presenting Only 3 Organic Results on Page One

September 9, 2010, 3:55 am
A member reports seeing first page results with only three organic listings on major query terms

Don't Go SEO Crazy!

September 9, 2010, 12:13 am
If there is anything true to search engine optimization it is that when you tend to obsess over one particular method or action eventually it gets your website into trouble. Here are some things you should never be obsessing over when it comes to search engine marketing. Pagerank: Obsessing over Google Pagerank could eventually get your website...

Spikes 2010 - Meet and Hear from Microsoft Advertising Asia

September 8, 2010, 10:12 pm
Not long to go now until Spikes Asia kicks off on the 19th September at Suntec in Singapore. For three days, delegates will have access to oodles of seminars, workshops and networking opportunities, getting to hear some of the industrys leading luminaires speak such as Sir Martin Sorrell , Bryce Courtenay , Tony Fernandes , Andrew Robertson ,...

Priceless CRO Advice for $224

September 8, 2010, 9:52 pm
Posted by Dr. Pete The past few years have seen an explosion of usability and Conversion Rate Optimization (CRO) tools hit the market. There have been many good roundup posts about these tools, but I want to focus today on a more in-depth approach to putting just 3 of these tools to work: (1) Five Second Test, (2) Crazy Egg, and (3)...

4 Out of 5 Internet Users in Australia Viewed Online Video in July

September 8, 2010, 9:47 pm
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its July 2010 rankings of the top video properties in Australia based on data from its comScore Video Metrix service. The report found that 81 percent of Australia's Internet population viewed video online in July, with an average viewer watching more than 7...

How Google Instant Changes the SEO Landscape

September 8, 2010, 7:35 pm
Google Instant launched. It is a new always-on search experience where Google tries to complete your keyword search by predicting what keyword you are searching for. As you type more letters the search results change. Short intro here: Long view here: Not seeing it yet? You can probably turn it on here (though in some countries you may also need...

New to SEO... What have I Gotten Myself Into?

September 8, 2010, 6:59 pm
"SEO is, I realise, an ongoing thing that needs to be done very often and there are several ways of achieving a higher ranking ..."

Google Instant Search: The Complete User’s Guide

September 8, 2010, 6:51 pm
Google Instant promises to change the way people search. As with any big Google announcement, there are questions: Who can use Google Instant? Can I opt out or turn off Google Instant? Why am I not seeing it when I do a Google search?

A Squirrel's Wild Ride

September 8, 2010, 6:40 pm
by Claudine Zap We know that squirrels love nuts. But in this unfortunate episode , a forbidden feast on a bird feeder leads a not-so-bright rodent to nothing more than an upset stomach. From the squirrel's point of view, it was probably the perfect plan: Jump on to bird feeder. Eat seeds. Jump off. Except that the adventure went south when the...

Google Instant & Its Impact on Affiliate Marketing

September 8, 2010, 6:04 pm
Will Google Instant affect affiliate marketing? If so, how?

What Do You Honestly Think of Microsoft Advertising adCenter?

September 8, 2010, 5:59 pm
If you've ever been in a managerial, mentoring or parenting role, you know how important it is to not only identify the attitudes and behaviors you want to reward, but to spot the areas in need of improvement and give clear, detailed and actionable feedback to your protégé in the hopes that they will build on those experiences and learn from...

Google Instant Will Take the Guess Work and Time Out of Search

September 8, 2010, 5:49 pm
Today Google announced their newest feature to revolutionize the way we search - Google Instant. With Google Instant searchers will begin receiving results as they are typing to help eliminate some of the guess work and save time. At the core of Instant are things like predications, dynamic results, and scroll to search. Googlers now have the...

How to track Google Instant using Google Analytics

September 8, 2010, 5:00 pm
A guide to tracking the original search queries in Google Instant using Google Analytics.

Facebook in the Car, Turning an iPod into an iPhone

September 8, 2010, 4:28 pm
CrunchGear has an unconfirmed report that OnStar will begin including the ability to update your Facebook status. This would make sense, considering the recent launch of Facebook Places, which allows you to check in. Google introduced its Google Instant feature today, which provides search results as Google users type their queries. Some search...

'Giant Goldfish' Makes Waves on the Web

September 8, 2010, 4:18 pm
by Mike Krumboltz This just in from the "strange but true" files. Fisherman Raphael Biagini reeled in what is believed to be a 30 pound koi carp in France, where the fish are quite popular . The fish, a vivid orange , looks a great deal like a giant goldfish. The photo is several months old, but it's buzzing right now, thanks to an article from...

What's your fortune today?

September 8, 2010, 3:48 pm
One thing that many new orkut users missed is back at last: your daily fortune! Now, when you sign into orkut for the first time each day you'll get a new fortune generated for you! Pretty sweet, huh? Your fortunes are only visible to you, and if you don't like one of them, you can either delete it or just ignore it until other updates take over...

Does Google Instant Mark the End of SEO?

September 8, 2010, 3:28 pm
A reporter (I believe she was from AdAge) attending Google's Q&A about Google Instant pointed out that the new search feature tends to favor big brands. This isn't really surprising, as it is these brands that are more likely to be searched for most often. After all, they're big because people know them. Do you think Google Instant is a threat to...

Zynga Strengthens Ties With Facebook Credits

September 8, 2010, 3:28 pm
Facebook and a social game developer with which many (or maybe most) users are familiar are now closer than ever. Zynga's officially made Facebook Credits the exclusive payment option for most of its Facebook games. This may not come as a surprise to many people, given that Facebook and Zynga announced a five-year partnership back in May. But...

Thoughts on Google Instant

September 8, 2010, 3:28 pm
The blogosphere is absorbing today's announcement of Google Instant . I wanted to give some context and some thoughts. Google's web search (and web search infrastructure) team tries to do several things well: - We want the most comprehensive index of the web. We explore ways to crawl the web deeper, faster, and better, from increasing our index...

Edible Social Media Marketing

September 8, 2010, 3:23 pm
Hungry? Check Twitter and you're sure to find some suggestions that will satisfy both your tummy and your need to share information online. But among all the discounts and Foursquare check-ins, there's one company that has made social media an integral part of their dining concept. It's called 4food and it's giving all new meaning to the phrase...

Rodney King, Sober and Engaged

September 8, 2010, 2:27 pm
by Vera H-C Chan Rodney King is not only getting along, he's getting married. King, whose arrest and beatdown by LAPD was caught on camera way back in 1991, will be marrying someone who knows his situation well, down to his financial status: His intended is Cynthia Kelley, who served on the jury that awarded him $3.8 million in a police brutality...

Consumers Want Brands To Interact With Facebook And Twitter

September 8, 2010, 2:07 pm
Email, Facebook and Twitter may compete with each other for their share of marketing budgets, but consumers expect brands to interact with all three channels according to a new report by ExactTarget. Consumers dont isolate their communications to email, Facebook or Twitter and expect brands to communicate consistently across the channels, said...

We Know Where You Are (The Creepy Side of Geolocation)

September 8, 2010, 2:05 pm
With the announcements of Facebook Places, I think it’s a good time for a quick reminder about that creepy side of geolocation.

Hand-Write Your Searches in Yahoo! Taiwan and Hong Kong

September 8, 2010, 1:57 pm
Yahoo! Search continues to roll out innovative features to make entering queries easier, and we've just added a new feature for the Yahoo! Taiwan (Yahoo! Kimo) and Yahoo! Hong Kong search box. You can now hand-write queries on the writing panel next to the search button in either traditional Chinese or English. Typing search queries in Chinese can...

Calling All Developers! Don't Miss Out on the PayPal X Developer Challenge!

September 8, 2010, 1:52 pm
Hi all - Naveed Anwar here, senior director of PayPal's Developer Network. I wanted to remind you about the upcoming and final deadline to submit your ideas for the second PayPal X Developer Challenge . We've already received some amazing idea submissions from our developers building apps with our PayPal X APIs and are excited to see more!

Google Instant: Wasn't Caffeine Jittery Enough?

September 8, 2010, 1:31 pm
Google today has announced the widespread use of their new Google Instant technology, which shows that maybe the search giant really does know what you are thinking or what you SHOULD be thinking . The premise of the new approach to search is that while you type your query Google is showing you results on the go. The results change as you add more...

Google Instant: Wasn’t Caffeine Jittery Enough?

September 8, 2010, 1:23 pm
Google today has announced the widespread use of their new Google Instant technology, which shows that maybe the search giant really does know what you are thinking or what you SHOULD be thinking. The premise of the new approach to search is that while you type your query Google is showing you results on the go. The results change as you add more...

Breaking: "Google Instant" Introduced

September 8, 2010, 12:52 pm
Update: The event has started. Marissa Mayer says, "In the past few months, Google has crossed one billion users each week." Caffeine makes index 50% faster, she says.  She talks about Caffeine, real-time search, spelling corrections, enhancements to questions and answers, Google Squared (part of core web search now), stars in...

Online SEO copywriting and content marketing training - sale until 9/15

September 8, 2010, 12:41 pm
Looking for a great deal on online SEO copywriting training? Until September 15, 2010, I'm offering 25% off the online SEO Copywriting Training. That brings the price down to less than $450 for the three-month training (from $599.) The training is more than just reading a book or eguide. I hold group conference calls, share ideas, talk about the...

Naomi Campbell Gets a House, Kirsten Dunst Robber Gets 4 Years, Amy Poehler Gets to Host 'SNL': What's the Buzz

September 8, 2010, 12:36 pm
by Claudine Zap Our top picks from the day's hottest searches. Marilyn Manson (Searches increased by 2,585%). The shock rocker lost his signature made-up look for his Interview magazine homage to " Eastbound and Down ." Balenciaga (+940%). The man who snatched Kirsten Dunst's high-end bag will get four years behind bars . Naomi Campbell (+481%)....

Strategic generosity: Who, how, and why to give out free stuff.

September 8, 2010, 12:05 pm
by Josh Bernoff (Reprinted from Ad Age DigitalNext .) This is a big week for me. Our book Empowered , with advice about how to manage your company in the age of empowered customers, is about to hit the shelves. We've put in place a bunch of word of mouth programs and as I reflect on them, I am hoping there is a lesson regarding generosity for...

Google Document Shows BP Boosted Search Ad Spend 7X

September 8, 2010, 12:00 pm
AdAge scored a delicious dish about what companies spent on advertising on Google based on an internal document the publication scored. What makes this scrumptious is that ad spend by specific clients is a closely guarded secret, like any doctor-patient or attorney-client confidentiality protocols. We're simply not supposed to know how lavish or...

comScore Announces New Initiative For No Cost Tagging with Media Metrix 360 in Southeast Asia

September 8, 2010, 11:45 am
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it will offer free participation in Media Metrix 360 to online publishers in Southeast Asia. Under this new initiative any publisher can now participate in Media Metrix 360 measurement with no implementation fee for tagging, providing publishers of all...

NPR Launches Local Online News Sites

September 8, 2010, 11:25 am
National Public Radio, in collaboration with 12 NPR member stations, has launched a dozen topic focused news sites today, debuting its Argo Network, an online journalism venture created to produce in-depth local coverage. Topics that will be covered include global health, climate change, gentrification, public safety, education, politics,...

RIM Reportedly Acquires DataViz Assets

September 8, 2010, 11:25 am
BlackBerry maker Research in Motion (RIM) has reportedly acquired most of the DataViz team. broke the news , which was confirmed by John Paczkowski at Digital Daily. DataViz is known for developing Documents to Go . "News of the acquisition follows DataViz's cancellation of development for Docs To Go for webOS last Friday," says...

Local Marketing Expo Provides Much Needed SMB Education

September 8, 2010, 11:24 am
I have written quite a bit both here and on my personal internet marketing blog, Frank Thinking About Internet Marketing, about the plight of the SMB with regard to Internet marketing. It’s the one thing that most SMB’s know about and desire but when it comes to doing it there are plenty of obstacles. The obvious obstacle is money but the...

Use Google Analytics Advanced Segments To Find The Real Questions Your Visitors Ask

September 8, 2010, 11:10 am
If you want to get deeper into using Google Analytics, this tutorial on how to set up Advanced Segments is easy to follow.  Ruud helps with setting up how to discover what questions people are using to arrive to your site.  Very helpful.

Microsoft Advertising Launches Third-Party Ad Serving for Mobile

September 8, 2010, 11:05 am
Today Microsoft Advertising is launching third-party ad serving for mobile in the U.S. Our solution enables agencies and advertisers to use trusted third party ad servers such as Microsoft Atlas and Googles DART to serve mobile display ads on all of our premium Microsoft Mobile Media properties including MSN Mobile, Verizon Wireless, Windows Live...

PRO Seminar 2010: Autumn’s must attend SEO event in London

September 8, 2010, 10:47 am
As autumn quickly descends over London, and summer is becoming a long-distant memory, it’s time to fill up your calendar to prevent the dark evenings casting a gloomy cloud over you. There is no better event to hold the melancholy nights at bay than our very own PRO Seminar held in partnership with SEOmoz. Why should you attend? There...

Google Doodle Drives $250K In Buckyball Sales

September 8, 2010, 10:34 am
On September 4th, Google celebrated the 25th anniversary of the discovery of the buckminsterfullerene with a special doodle. The search giant also, as it turned out, helped a site hawking buckyball toys rack up more than $250,000 in sales. Google's doodle was actually the sole cause of the spike. A statement released this morning explained,...

Mozilla Follows Google Into Gaming

September 8, 2010, 10:34 am
Mozilla announced that Mozilla Labs is undertaking a new intiative with gaming. The effort will be focused primarily on games built, delivered, and played on the Open Web and in the browser. "We want to explore the wider set of technologies which make immersive gaming on the Open Web possible," says Pascal Finette at Mozilla Labs. "We invite the...

Google Bouncing Balls Did Spell Hidden Message

September 8, 2010, 10:25 am
Yesterday's curious Google logo mystery is almost solved. Many blogs and broadsheets were wondering what the meaning of the logo was, as uncharacteristically, the logo did not click through to a search and had no 'alt' text explaining what the logo was commemorating.Click to read the rest of this post...

Salesforce Announces Chatter Mobile

September 8, 2010, 10:14 am
Salesforce has announced a mobile version of Chatter, its enterprise social networking platform. The product will be available for the iPad, iPhone, iPod Touch, Android and Blackberry. The company points out that people who use Facebook through a mobile device are twice as active on the site than non-mobile users (according to IDC ), and that...

Is SEO copywriting the right career for you?

September 8, 2010, 10:04 am
Like this post? Well, I like you! And I'd love it if you'd subscribe to the RSS feed and sign up for the weekly SEO Copywriting Buzz newsletter? OK? Thankyouverymuch. There's something about September that starts folks thinking about changing careers. Maybe it's because we're used to "back to school" time and the dawn of an unknown school year....

23 Words from Google that Should Strike Fear in Your Heart!

September 8, 2010, 9:32 am
“We can suggest what you should do next, what you care about. Imagine: We know where you are, we know what you like.” Eric Schmidt, CEO, Google, September 2010 Pilgrim’s Partners: – Bloggers earn cash, Advertisers build buzz!

Netflix Makes Deal to Stream First-Run Theatrical Releases

September 8, 2010, 9:19 am
Netflix announced a new deal with Nu Image/Millennium Films today. The agreement will allow Netflix to stream first-run theatrical films to its members. Netflix says the deal is an example of how it is moving to expand both variety and timliness of its streaming catalog. The deal is expected to provide five to ten theatrical films per year for...

Is duplicate content OK for duplicate keywords?

September 8, 2010, 9:11 am
by Mike Moran Image via Wikipedia A couple of months ago, I posted on the search engines' so-called "duplicate content penalty," where pages that contain similar words are often hidden from the search results because the search engines (rightly) conclude that searchers would rather see different pages. Recently, I was e-mailed a follow-up...

The Power User's Guide to Google Analytics Hacks, Tips and Tricks

September 8, 2010, 9:07 am
We asked 17 analytics experts to share some tips and tricks surrounding Google Analytics; there are a bunch of great custom filters, hacks, and actionable tips - thanks to everyone who participated!

Yahoo, Bing Start Off With Combined 25% Share

September 8, 2010, 9:04 am
New Experian Hitwise stats regarding the search market in August have arrived, and truth be told, they're not that exciting; very little changed compared to July. However, August did act as a sort of baseline for the Bing-Yahoo combo. Experian Hitwise noted in an official statement, "The percentage of U.S. searches for the one-week ending Aug....

YouTube Launches Travel Channel With Norwegian Cruise Line

September 8, 2010, 9:04 am
Norwegian Cruise Line said today it is working with YouTube to launch YouTube Vacationer, a travel specific channel. YouTube Vacationer features travel advice and ideas from Lonely Planet, National Geographic and the Travel Channel. "From a marketing perspective, this opportunity is compelling because it provides a truly organic user experience...

Amazon Acquires Amie Street Music Startup

September 8, 2010, 9:04 am
Amazon has acquired music startup Amie Street , which the company actually helped fund. Unfortunately for Amie Street users, the service will be shut down. Amie Street has an interesting business model, which lets musicians upload music, which starts out free to users. The more downloads the songs get, the more the price goes up (up to a $1)....

How to Engage Your Blog Readers with Cc:Everybody

September 8, 2010, 8:53 am
A few weeks ago I wrote a review of a cool new service Cc:Everybody started by people behind Omgili (the service I have just mentioned recently in the post on choosing SEO hosting ). Basically, the tool provides a way to take advantage of your useful email correspondence which would otherwise have got lost in your private inbox. The best thing...

How Yahoo Made it Easier for Google to Steal Its Users

September 8, 2010, 8:43 am
I'm pretty sure that when Yahoo decided to adopt OpenID , making it easier for users to switch to Google, was not on the list of benefits it had in mind. Well, OpenId does make it easier for you to login to your Yahoo account and share information with trusted, third-party sites. That's something that Google plans to take advantage of, by making...

Will Paid Apps "Per Season" Be the New Rage?

September 8, 2010, 8:43 am
The marketing world has been working hard to try and corral the power of apps for the iPhone and Android users of the world. Just when it looked like there was some settling of the waters the iPad comes along and churns everything again. This can be a tough game to figure out. That's why the approach taken by Fox News to create its first paid app,...

Will Paid Apps “Per Season” Be the New Rage?

September 8, 2010, 8:29 am
The marketing world has been working hard to try and corral the power of apps for the iPhone and Android users of the world. Just when it looked like there was some settling of the waters the iPad comes along and churns everything again. This can be a tough game to figure out. That’s why the approach taken by Fox News to create its first paid...

Is Google About to Give Results While You Type Your Query?

September 8, 2010, 8:18 am
Google is holding an even later today in which it is expected to unveil some new search-related product. Yesterday's highly publicized Google doodle , which had the Google logo turning into a bunch of balls flying around as your mouse got closer to it, is presumed to be a clue to the new product launch. Google has another logo change today. It...

Yahoo! Search Suggestions Now Localized

September 8, 2010, 8:13 am
Yahoo! recently announced that they are making search more intuitive by taking a users location into consideration when suggesting search queries. Yahoo! Search Assist helps you find what you need with fewer keystrokes by taking into account the location from which you’re searching. This isn't exactly ground breaking news as all the...

4 Steps to Engaging Readers with Your Content

September 8, 2010, 8:13 am
The Internet is filled with blogs and websites that contain information about everything under the sun. You will likely be able to find what you are looking for no matter what your hobbies or interests are. While this wealth of information is good for readers, it can be a problem for content creators. It can be very easy for your content to get...

REDU: Every Kid Deserves a Great Education

September 8, 2010, 8:08 am
As you might know, there is an increasingly critical national conversation developing around the state of education in the United States. This conversation is happening at all levels of American life, from the White House to the local school district. As kids are heading back to school, you likely have even had to make some decisions about the...

Come Together, Right Now: Introducing Copyblogger Media

September 8, 2010, 8:03 am
Over the last 4 years, I've launched several companies from this simple blog of mine. The idea that building an audience with content and letting the revenue-generating ideas, products, and services reveal themselves based on what the audience actually wants has worked out amazingly well. It's become a full-fledged business model. And yet, there's...

Analysis of The Top 10 Twitter Users and What We Can Learn From Them

September 8, 2010, 7:38 am
The following is a guest post from one of my favorite young bloggers Onibalusi Bamidele (he's 16!) who has previously written a great analysis on the top 5 blogs and now is taking his evaluation to Twitter. Twitter is one of the largest social networking sites, featuring users from various walks of lives. Twitter has a wide range of benefits from...

Breaking : Google Instant to Be Major Impact on Analytics

September 8, 2010, 7:27 am
"Webmasters, you may notice some changes in you Search queries data due to the launch of Google Instant... With Google Instant, you may notice an increase in impressions because your site will appear in search results as users type"

Successful use of social media

September 8, 2010, 6:57 am
If you want to grow your business, do freelancing work or build contacts, then social media is among the most important things to get involved with. Social marketing is getting more and more important as social networks like Facebook, Twitter and LinkedIn continue to grow in size and importance. By Guest Writer Brandon Leibowitz Today, most active...

7 Social Media Lessons from Mr. Miyagi in the Karate Kid

September 8, 2010, 6:52 am
Note from Lee: This guest post comes to us from Frank Strong, the director of Public Relations at Vocus & PRWeb , a client of TopRank Online Marketing . When The Karate Kid was released in 1984, social media had yet to be conceived. Even so, we can still learn a great deal from the way a character like Mr. Miyagi simplified what might otherwise be...

Breaking: Google Announces Google Instant AJAX Serps - Live Now!

September 8, 2010, 6:42 am
"Google Instant is a new search enhancement that shows results as you type. We are pushing the limits of our technology and infrastructure to help you get better search results, faster. Our key technical insight was that people type slowly, but read quickly, typically taking 300 milliseconds between keystrokes, but only 30 milliseconds (a tenth of...

Blekko: The New Way To Search?

September 8, 2010, 6:27 am
Blekko is an interesting new search engine currently in Beta. As there will be plenty of people doing general reviews, I thought I would concentrate on looking at what Blekko can offer in terms of links. Link builders in particular will be keen on finding out what Blekko can do and they won't be disappointed with the search options available with...

New Google AJAX Results Live

September 8, 2010, 5:31 am
"As soon as i type on the google homepage search it flicks to the search results which is going to take some getting used to, and the suggestions are still in the middle of the screen (where they would normally appear under the homepage search box) over the 3rd/4th/5th result depending on how many sponsored links are there."

An Interview on SEOBook

September 8, 2010, 2:59 am
Posted by randfish Just a short post tonight. First, off, I'm honored to be interviewed by Aaron Wall . We've had our differences and maintain some divergent opinions on a few topics, but we both have an insane passion for helping make SEO professionals better at their job and work hard to grow the credibility of SEO as a whole. Second - we've got...

Men Put on the Dad Lens When Buying for the Family

September 8, 2010, 1:49 am
Everyone knows how important it is to market to moms, but what about dads? A survey by the newly formed Dad Central Consulting (an off-shoot of Mom Central Consulting) says that 92% of dads put on their special "Dad Lens" when shopping for the family. What this means is that they use a different set of criteria when choosing items such as...

Interview of Rand Fishkin

September 8, 2010, 12:24 am
Aaron interviews Rand on SEO, his company, and a zillion other things. This is LONG. :)

Industry Specific Link Building Tips

September 8, 2010, 12:07 am
Link building like everything else out there in the search marketing industry is changing on a constant basis. Cookie cutter approaches really don't work anymore and it takes some real creativity to really build up some nice links pointing to your website. Going through the notions of link building is still very important but trying to think...

Rand Fishkin Interview

September 7, 2010, 11:27 pm
It is no secret that in the past Rand and I have had some minor difference of opinions (mainly on outing). ;) But in spite of those, there is no denying that he is an astute marketer. So I thought it would be fun to ask him about his background in SEO and to articulate his take on where some of our differences in opinions are. Interestingly, it...

Universal Truth Of Selling On The Web: Easy & Simple Wins

September 7, 2010, 10:42 pm
The following is a guest post by Jim Kukral. Google knows this. Now you do as well. Easy always wins. Take a moment and picture your website or your blog or your product or service in your head right now. Now, think of Google's. Which one is easier? No, you're not a search engine, you're probably a small business owner with a variety of products...

A Sweet New Year: The Buzz on Rosh Hashanah

September 7, 2010, 7:09 pm
by Claudine Zap The celebration of the Jewish New Year begins sundown on Wednesday. And that means scores of people are heading to the Web for information on the holiday. Keep in mind we're not Jewish scholars, but we are Buzz-ologists. Here, a roundup of popular questions about the holiday on Yahoo!. What is Rosh Hashanah? No fireworks or party...

Bing + Yahoo at 24% Share?

September 7, 2010, 6:29 pm
One real benefit of the impending consolidation of Microsoft and Yahoo's paid search programs will be, I hope, added visibility into their true market share. The latest Hitwise report on search engine market share in the US shows Yahoo and Bing combined still managing to drive 24% of searches in the marketplace. Yet anecdotally, this doesn't stack...

Microsoft Revives Windows 7 Family Pack Discount

September 7, 2010, 6:00 pm
"The Family Pack gives consumers three upgrade licenses from Windows XP or Vista to Windows 7 Home Premium. The $150 price tag is the same Microsoft put on the package last year when it offered the deal for several weeks after the Oct 22, 2009, launch of the new operating system.

YouTube Says Don't Block Them, Join Them

September 7, 2010, 5:08 pm
In the early days of fandom, studios routinely sent out cease and desist letters to fanzine publishers who were producing original works based on the characters from their favorite shows. It had a finger in the dyke effect, stopping one writer as twenty more popped up. In other words, it was useless. When video software became common and YouTube...

YouTube Says Don’t Block Them, Join Them

September 7, 2010, 4:50 pm
In the early days of fandom, studios routinely sent out cease and desist letters to fanzine publishers who were producing original works based on the characters from their favorite shows. It had a finger in the dyke effect, stopping one writer as twenty more popped up. In other words, it was useless. When video software became common and YouTube...

Court Rules Government Must Get Warrant to Access Cell Phone Location Data

September 7, 2010, 4:28 pm
According to the EFF , the Third Circuit Court of Appeals in Philadelphia ruled that federal law allows judges the discretion to require that the government obtain a probable cause search warrant before accessing cell phone location data. Reuters reports that the U.S. Justice Department is looking into Google's acquisition of ITA software. Google...

Piper Jaffray Forecasts 50% Market Share For Android

September 7, 2010, 3:42 pm
Piper Jaffray, an investment banking firm that earned $7.4 million in net income last quarter, is betting on Android in a big way. Today, Piper Jaffray predicted that Android's market share will pass the 50 percent mark in the next five years. Don't look for the rise to the halfway mark to happen all at once. The report explained, "We estimate...

Google Settles Buzz Lawsuit for $8.5 Million

September 7, 2010, 3:25 pm
About 7 months ago Google had a lawsuit brought against them by a Florida woman named Eva Hibnick over Google Buzz. Hibnick claimed that Google broke electronic communications laws related to the privacy of its users. Today it was announced that the company decided to pay a huge settlement to the tune of $8.5 million. Google Buzz has been riddled...

Gowalla Gives Users New Trip Planning Tools

September 7, 2010, 3:20 pm
Gowalla announced that it has some new trip tools and options today. "The Trips feature is one of our favorites on Gowalla, and it's also a favorite of users, universities, businesses, non-profit organizations, you name it," the company says . "Something we've been meaning to knock out for a while and have finally gotten around to is making Trip...

Simple two-factor authentication using ASP.NET

September 7, 2010, 3:02 pm
Using SMS tokens for extra security.

What's the right way to pay for your favorite TV shows and movies?

September 7, 2010, 2:35 pm
Hi All, Sam Shrauger PayPal's VP of Global Product Strategy, here. Last week we saw big digital content news from Apple, Amazon and Samsung further indicating that old payment models need to change to meet the increasing consumer desire to have digital content, TV shows and applications on demand. The new Apple TV will let you stream content right...

Microsoft Advertising adCenter API Portal Now Open in the Learning Center

September 7, 2010, 2:30 pm
To make it quick and easy for you to access the latest API news, weve created a one-stop online shop for the adCenter API. The adCenter API Developer Portal provides you with updates about the latest release, including features that can help you manage your Microsoft Advertising adCenter accounts more efficiently. If you subscribe to the RSS feed...

ACLU Sues Government Over Border Laptop Searches

September 7, 2010, 2:05 pm
The American Civil Liberties Union and other groups filed a lawsuit today challenging the Department of Homeland Securitys (DHS) policy allowing border agents to search laptops or other electronic devices at the border without reasonable suspicion. The lawsuit was filed by the ACLU, the New York Civil Liberties Union and the National Association...

Oracle Hires Former HP CEO Mark Hurd, HP Sues Hurd

September 7, 2010, 1:55 pm
Update: HP is now suing Hurd. The company released this statement: “Mark Hurd agreed to and signed agreements designed to protect HP's trade secrets and confidential information.  HP intends to enforce those agreements.” More on HP's corporate blog. Original Article: Oracle announced that Mark Hurd is now the...

Google Scribe Predicts What You're Going to Type

September 7, 2010, 1:46 pm
Google has a Google Labs project available called Google Scribe. Google Scribe provides text autocompletion as you type. It provides related word or phrase suggestions, using information you've already typed into a document.  "In addition to saving keystrokes, Google Scribe's suggestions indicate correct or popular phrases to...

Venus Williams's Outfit, Electric Light Orchestra Freak Accident, William Shatner Profile: What's the Buzz

September 7, 2010, 1:19 pm
by Claudine Zap Our top picks from the day's hottest searches. William Shatner (Searches increased by 3,827%). In case you missed this profile of the first "Star Trek" captain, here's one nugget: The actor never thought the show would be a hit. School uniforms (+1,4241%). Sorry, kids: It is officially the end of summer. Venus Williams (+677%)....

Google Voice Gives Users Missed Call Notifications

September 7, 2010, 12:59 pm
Google is now letting Google Voice users get notifications for missed calls. Users can get notified via their Google Voice inbox or they can opt to receive email notifications (or both). This would appear to be another step in Google bringing together your different means of communication. Google Voice already gives you a number that when called...

Google Lets Users Sign Up With Yahoo Accounts

September 7, 2010, 12:44 pm
Google has announced that it is now using OpenID for its signup process. Yahoo users can sign up for a Google Account with their existing email address. Google says that "a much larger number of people" complete the email verification process when OpenID is used. "Some websites use the OpenID standard so that users don't even need to type a...

Yahoo Users Can Now Sign Up for Google Accounts With the Ease of OpenID

September 7, 2010, 12:29 pm
Yahoo users will now find it much easier to sign up for a Google account then before with the implementation of OpenID . With OpenID users can log in to multiple websites using just one existing account. It is an open, decentralized standard in which users can be authenticated to gain access to things like their various social media accounts with...

Google TV Coming to a Console Near You This Fall

September 7, 2010, 12:08 pm
Adding another Apple-fighting feature to it's roster, Google will be launching its web-to-TV service this fall in the U.S. and worldwide next year. CEO Eric Schmidt announced at the IFA consumer electronics trade fair in Berlin, that the service will allow users the ability of full Internet browsing on their television sets and that Google will be...

Labor Department Launches Website For Job Seekers

September 7, 2010, 11:53 am
The U.S. Department of Labor has launched a new website aimed at helping people find jobs. The site is called mySkills myFuture and it allows users to view local job postings, find training and education providers. The site offers job descriptions, salary information and common tasks related to a new occupation. "Americans deserve good jobs, and...

Samsung May Make Android TVs

September 7, 2010, 11:53 am
Earlier this year, an anonymous Samsung executive indicated that his (or her) company might build TVs based on Android. Now, although Samsung hasn't exactly released a list of shipping dates, an exec has at least gone on record saying that the possibility remains. According to Jun Yang and Pavel Alpeyev , Yoon Boo Keun, President of the Visual...

6 Clichés That Help You Understand SEO

September 7, 2010, 11:07 am
by Stoney deGeyter Clichés are a funny thing. We don't like to hear them... especially in movies, TV shows, or blog posts, but we frequently use them in everyday conversations. Clichés are a great way to make a point because the meaning of them is pretty much universally understood, even if not entirely true. Just because something is a...

Holiday Preparation Series: General PPC Optimization Tips, Tricks and Resources

September 7, 2010, 11:03 am
Although the official start of autumn isn't until the end of September, most people I know consider Labor Day weekend to mark the end of summer. Regardless of when summer ends and fall begins, now is the time to start getting your holiday campaigns cleaned up , optimized and ready for the gradual increase in search volume that starts now and peaks...

Google TV to Arrive This Autumn

September 7, 2010, 10:58 am
When Google unveiled Google TV at Google I/O in May, the company said it would be out for the holidays. CEO Eric Schmidt is now saying more specifically, this autumn, according to Reuters . It's unclear whether this is ahead of the originally planned schedule or if it was always intended to be Autumn (as opposed to Winter), but Apple's release of...

Weekly Search & Social News: 07/09/2010

September 7, 2010, 10:47 am
It's time for another edition of ' 7 Days of Search and Social ' . Man o man. Can you smell that? The smell of search geekdom of the fall on the rise? Well I sure can. The kiddies are back in school. Search geeks are gathering (conferences, seminars and meet-ups) and we have a new drama du jour as well. WEEE HAAA!! We're well and truly into the...

Google's Music Service to be Launched by Christmas? It Sure Seems Like It

September 7, 2010, 10:32 am
According to sources very close to the project ( as reported by Wired ), Google's Andy Rubin has been in talks with various music labels about a music service that the search giant has been trying to launch. Now, according to these sources, we may get said service by Christmas. Google continues to build weapons for it's arsenal in the war it is...

Real-Time News Curation, Newsmastering And Newsradars - The Complete Guide Part 1: Why We Need It

September 7, 2010, 10:28 am
The time it takes to follow and go through multiple web sites and blogs takes tangible time, and since most sources publish or give coverage to more than one topic, one gets to browse and scan through lots of useless content just for the sake of finding what is relevant to his specific interest. Even in the case of power-users utilizing RSS feed...

Net Neutrality & The 2010 US Elections: What It Means to You

September 7, 2010, 10:18 am
As this is a somewhat political post- the usual disclaimer applies. This post reflects the views of the author only and they do not necessarily reflect the views of Distilled. The first rule of blogging (and dinner conversation) is to avoid talking about politics or religion. However, sometimes politics can have a massive impact on our industry...

Win Copies of Scott Stratten's "UnMarketing: Stop Marketing. Start Engaging"

September 7, 2010, 10:17 am
Scott Stratten is not your normal marketer. Actually, he may even take offense at being called a "marketer." Instead, he's known as the "UnMarketer" and his book UnMarketing: Stop Marketing. Start Engaging , just hit bookstores today. I had the pleasure of seeing Scott keynote PubCon South and I've been in constant awe of this enticing, engaging,...

Is Censoring Craigslist the Right Way to Go?

September 7, 2010, 10:14 am
As you may have read by now, Craigslist has censored its "adult services" section. This appears to stem from a combination of pressure from numerous state attorneys general and negative media exposure. The issue at hand:  prostitution and human trafficking being solicited through the site.  The situation brings to mind the...

Win Copies of Scott Stratten’s “UnMarketing: Stop Marketing. Start Engaging”

September 7, 2010, 10:00 am
Scott Stratten is not your normal marketer. Actually, he may even take offense at being called a “marketer.” Instead, he’s known as the “UnMarketer” and his book UnMarketing: Stop Marketing. Start Engaging, just hit bookstores today. I had the pleasure of seeing Scott keynote PubCon South and I’ve been in...

Google Dots Doodle Causes Frenzy

September 7, 2010, 9:57 am
Today's Google doodle is making more than a few people pretty upset with the search engine. There are multiple support forum threads and reader comments all over the web about the interactive moving balls logo. If you load the Google homepage the first thing you will see is tons of dots in Google's colors (blue, red, yellow and green) flying all...

How to become a trusted website to increase your search engine rankings

September 7, 2010, 9:36 am
The authority of a website influences its position in the search results on Google and other search engines. If you want to see your website on Google's first result page, you have to make sure that search engines trust your site.

AOL Partners With Ellen DeGeneres

September 7, 2010, 9:16 am
AOL has entered into a partnership with The Ellen DeGeneres Show to promote the program and its website. AOL will promote The Ellen DeGeneres Show on its websites and AOL Television. will promote AOL content daily, providing links to other AOL sites and working on larger promotional deal with related content.

Top AdWords Spenders IDed By Leaked Document

September 7, 2010, 9:01 am
Google shareholders who have a few extra thank you notes sitting around might consider sending them to AT&T, the Apollo Group, and Expedia, along with a handful of other companies. New data identifies these organizations as the biggest AdWords spenders in June (and pins down the dollar amounts involved). Michael Learmonth apparently obtained "an...

Capturing the Long Tail of SEO By Filling a Void [Case Study]

September 7, 2010, 8:56 am
I didn't plan on writing this post for my column this month, but something happened that I had to write about. If you've read previous posts of mine, then you know I'm a big believer in the power of the long tail of SEO, which is an incredibly important concept in Search Marketing. You can check out my long tail study to learn more about the how...

Information Architecture - Stop Shooting For The Moon

September 7, 2010, 8:56 am
Our industry is chock full of advise about how the best approach is to go for phrases that aren't necessarily the most competitive - to go for the lower hanging fruit. Concepts in this area usually emphasize the notion that if you have to choose between two phrases that you'll optimize for, if you go for the one that has less actual search volume...

Google Legal Update: Who Painted That Target On Our Back?

September 7, 2010, 8:41 am
What better way to get back from your Labor Day weekend break than to hear about more Google legal concerns. This time there is a mix of the old and the new as an old nemesis shows up in Texas while the online travel industry has some questions about Google proposed purchase of ITA Software. By the way, Google is hiring law related talent so this...

Microsoft Bing Minor Loser in Google, AOL Deal

September 7, 2010, 8:26 am
What does Bing have going for it beside some cool, graphically-pleasing search tools? Not market share, that's for sure. Even as Yahoo's search results pages are usurped by Microsoft's search engine, I can't help but view Google's renewal and embellishment of its search deal with AOL as a minor blow to Bing. People aren't searching AOL they way...

Content and Culture: Localization for Global Businesses

September 7, 2010, 8:16 am
Okay, so you've decided to launch fully localized, multilingual versions of your company's website - that's great news. And you've even painstakingly researched all the correct keywords to properly optimize each website for its target audience - even better. The key thing to remember with any website is that it should be regularly updated with...

Keyphrase evolution: from seeds to ripe fruit, grow your list!

September 7, 2010, 8:11 am
Hello! Glad you're here, because today's how-to "SEO It" is both essential and creative! We're gonna get into how to grow and refine our killer keyphrase seed list using fun, free tools! The words for today's lesson are specificity , seasonality , and trends . Last week, we dipped our toes into the murky SEO waters and fished out our core, killer...

Oracle Hires Former HP CEO Mark Hurd

September 7, 2010, 8:05 am
Oracle announced that Mark Hurd is now the Co-President of the company, and has been named to the Board of Directors. Yes, that Mark Hurd.  Hurd was recently forced to resign as CEO of HP after an internal investigation from the company around a questionable relationship with a contractor and related expense reports. It didn't take long for...

Why Being Naive Can Make Your Fortune

September 7, 2010, 7:40 am
Back when I worked in the corporate world, I used to get called naive at least once a week. I kept treating my employees like adults, instead of like naughty children. Naive. I tried to lighten up the uptight, lawyer-crafted language we used with our customers. Naive. I was even dumb enough to occasionally tell the truth at meetings so we had some...

Learning Marketing From Google

September 7, 2010, 7:30 am
Aaron Goldman is an accomplished digital marketer that I know through MediaPost’s Search Insider Summit conference. He reached out to me while writing his new book, “Everything I Know About Marketing I Learned from Google”, and asked if I’d like to contribute. Such a request is a great honor to me but unfortunately, I never did end...

PCI Compliance Cost and Compliance Monitoring

September 7, 2010, 7:18 am
PCI Compliance is growing major issue for those that handle their own card processing.

BP Turns to Google's Adwords for ORM Help

September 7, 2010, 7:05 am
AdAge's Mobiliby site has been doing a little investigative reporting by obtaining a document from Google that apparently shows the Adwords spend level of some of the biggest players in the Adwords ecosystem ( HT to @Ed ). The numbers are not shocking as a whole but seeing BP in those numbers is. It's like one of those kids game where you are...

BP Turns to Google’s Adwords for ORM Help

September 7, 2010, 6:57 am
AdAge’s Mobiliby site has been doing a little investigative reporting by obtaining a document from Google that apparently shows the Adwords spend level of some of the biggest players in the Adwords ecosystem (HT to @Ed). The numbers are not shocking as a whole but seeing BP in those numbers is. It’s like one of those kids game where you...

Digital Display Advertising Case Study: Windows 7 Launch

September 7, 2010, 6:50 am
Weve just posted some online insight into the digital campaign our consumer marketing teams in the UK and France used to approach the launch of Windows 7. The campaign ran across a myriad of different properties including the Microsoft Media Network and was designed to promote the launch, raise awareness and favourability, and drive recommendation...

Google Rankings and LDA; is it LSI for the 3rd Generation SEOs?

September 7, 2010, 6:45 am
Hey gang, here's my offering into what should be a littany of posts around LDA (and by extension SEOmoz's tool). Despite those that felt I should have been 'harder on them' I have tried to give more of a lesson into the world of LDA for now. More specifics on the tool's efficacy once I have tested more and used in the wild - Get yer geek on!

Empowered free on Kindle this week. Why we're not crazy.

September 7, 2010, 5:44 am
by Josh Bernoff Starting today and continuing until this Friday September 10, you can download Empowered to your Kindle at no charge . You want to know how to manage your company in the age of empowered customers, don't you? If you've got a Kindle, what's stopping you? Now to the other question. Are we crazy? Some people have told me that giving...

Justice Department Probes Google's ITA Software Deal

September 7, 2010, 2:16 am
"The U.S. Justice department is looking into Google Inc's takeover of airline ticketing software firm ITA Software Inc, to determine whether the deal would exert too much influence on the online travel industry, the Wall Street Journal said."

Intel Acquires Infineon for $1.4 Billion Cash

September 7, 2010, 1:57 am
"'s new 32nm mixed-signal SoC process will enable it to eventually put both the application and baseband blocks on the same chip. So, at some point, Intel will be able to offer what's essentially a complete smartphone on a chip CPU, GPU, northbridge, I/O hub, analog DSP, and even RF signal processing."

7 Compelling “About Us” Pages

September 7, 2010, 1:14 am
There aren't many places on your website where you can really let loose and tell your story. In our opinion, the "about us" page is one of the most neglected pages on a typical e-commerce site. It seems as though it's often written...

What to Write on Your Company Blog?

September 7, 2010, 12:15 am
If you are having a hard time approaching your blog and really trying to make it into something powerful for your business you need to approach like it is the only voice of your business. Stop looking at it like it is just a blog and look at it as the most powerful communication tool your business has. Your blog should be a lifeline for your...

Labor Day = Yeah

September 6, 2010, 10:24 pm
When you think of labor day what comes to mind? For me it is these 2 thoughts lower earnings because few people are online today since almost nobody is online, any hours worked today are me getting ahead of the market ;) Working hard & working long hours can almost be a disease...the web makes it easy to be addicted . But for every person who is...

Latent Dirichlet Allocation (LDA) and Google's Rankings are Remarkably Well Correlated

September 6, 2010, 9:59 pm
Posted by randfish Last week at our annual mozinar, Ben Hendrickson gave a talk on a unique methodology for improving SEO. The reception was overwhelming - I've never previously been part of a professional event where thunderous applause broke out not once but multiple times in the midst of a speaker's remarks.

Labor Day Advice for Small Businesses

September 6, 2010, 2:19 pm
Eddie Davis here, senior director of SMB Merchant Services. Happy Labor Day, everyone! I hope you're all enjoying the well-deserved day off. Today is a great day to not only relax but also to think about the things you can do to help grow your business. I've had the honor over the past year or so of writing as a guest columnist for...

Social Media Marketing - NOT for Everyone?

September 6, 2010, 9:36 am
After 10 years of preaching the merits of search engine optimization to sceptical business owners, I've found there's a new challenge in online marketing and it's a funny one. Nearly all business owners I meet think they should use social media marketing to promote their businesses, but a good number have a real aversion to using social networking...

2 LinkedIn Networking Tips You Should Be Aware of

September 6, 2010, 9:21 am
Despite the fact is that I hang out at LinkedIn less than on Twitter or Facebook, LinkedIn is my favorite network: less clutter and more sense than anywhere else. LinkedIn is perfect for building your resume and networking for business purposes. It is confusing at times though and some of its really cool features are either hidden or unclear. This...

How to Piss off an Online Community - 4 Recent Examples

September 6, 2010, 9:21 am
People are resistant to change. We find solace in our daily routines. And because social media sites have become a part of that routine (for better or worse) even small changes to those services can effect us. So while not every change is bad, and most (if not all) will have their naysayers, some changes are just harder to swallow than others....

Why Brand and Reputation Management SEO are the Way Forwards

September 6, 2010, 8:15 am
If I were to sit in a meeting with a big client now and tell them to slash a little of their traditional SEO budget and instead spend more time optimising the top 30 SERP's for variations of their brand names, they would literally laugh me out of the room. People and big companies have only these last few years got their heads around SEO, they now...

What Big Brands Are Spending On Google

September 6, 2010, 6:56 am
"... one of Google's top advertisers that month, ATT Mobile, spent more than $8 million on AdWords in June...huge brands such as GM, Walt Disney, Eastman Kodak and BMW, which appear to have spent less than $500,000 in June. Tech rival Apple spent just under $1 million on search during the month, as did chip maker Intel."

Interview: Mel Carson of Microsoft Advertising

September 6, 2010, 6:24 am
Spotlight on Search Interview: Mel Carson Microsoft Advertising If you attend Search Marketing industry conferences, you've no doubt run into the ever optimistic and charming Mel Carson from Microsoft. When I was last in London, Mel connected me with an excellent Fish n Chips that the pubs around Trafalgar Square couldn't get close to. Mel is...

Think Visibility September 2010 -Top Takeaways

September 6, 2010, 3:21 am
The latest Think Visibility conference was held over the weekend and yet again, it was a great conference. I made my speaking debut at the last Think Visibility but this time I wasn’t speaking which meant I was a lot more relaxed this time round! Here are my key takeaways from the conference.  Big thanks to Steven for the photos, you can...

Two Quick, Simple Social Media Tips

September 6, 2010, 2:46 am
Posted by RobOusbey Today, I want to share two pieces of advice that are particularly useful to certain types of business - and will be exceptionally quick to implement. I've also created a free download that might help some people implement one of these ideas even more quickly. About two years ago, I made a recommendation to a client in the UK,...

New Bing Webmaster Tools Are Here

September 6, 2010, 12:24 am
With Bing's recent step up to compete against everything Google they have also ramped up their webmaster tools to allow serious website owners looking to really make an impact in Bing to carry out their plan. The new Bing's Webmaster Tools have been long anticipated because they never really competed with the Google webmaster tool set before. Now...

Wetpaint Launches Content Network for TV Fans

September 5, 2010, 11:28 pm
Wetpaint is launching a new content network of 15 sites, dedicated to popular television shows. "Wetpaint has created a sophisticated prescriptive publishing system that taps into trending data, commentary, tweets, Facebook comments, forum topics to build a network of sites that focus on what we all love best TV," a spokesperson for Wetpaint...

'Camp Rock 2' Rocks the Search Box

September 5, 2010, 2:12 pm
by Mike Krumboltz Two years after airing " Camp Rock ," starring Demi Lovato , the Disney Channel went back to the well with " Camp Rock 2: The Final Jam ." The TV-movie aired on Friday night and pulled in a staggering number of viewers. Over 8 million people tuned in, the highest ratings of any 2010 cable movie. Now, that's a lot of eyeballs....

Twitter's Change to OAuth Authentication Generates Security Debate

September 5, 2010, 9:52 am
Twitter recently stopped supporting its Basic authentication for third party applications (there are over 70,000 of them at this point) and now supports only the OAuth authentication method. This has kicked up a storm of controversy.

Twitter Sees Big Usage Increase Over Summer

September 5, 2010, 8:06 am
For some people, summer's a time to live at the pool. For others, it's a season better spent vacationing in another state or country. But as it turns out, a lot of people used this summer to become better acquainted with Twitter, increasing the overall number of tweets by 33 percent. A post on the Royal Pingdom blog stated today, "Twitter...

Pandia Search Engine News Wrap-up Sept 5

September 5, 2010, 8:01 am
We are still experimenting with the new design of our search engine news wrap-up column, trying to turn it into an even more informative microblog. Here are this week's headlines. 3 Free Online Alternatives to Google Calendar If you start looking for good web based Google calendar alternatives that are free, you won't find a lot of them.

The Google Search Trend Video Channel

September 5, 2010, 8:01 am
The Google Beat presents this week's most popular search queries. Search has become the most important way of finding news and information. All that search data gives you a wealth of information of what is on people's mind right now. Needless to say both marketers, policy makers and intelligence analysts have understood that this wealth of search...

These SEO parameters will help your websites to be found

September 5, 2010, 6:40 am
By knowing more about SEO parameters, websites can effectively be designed to be found by the three major search engines. Website performance is directly affected by how easy it is for users to find the site, so here's some information on the most common SEO parameters used by search engines today. By Guest Writer James Mowery Domain Search...

iTunes Ping Has No Zing

September 5, 2010, 3:59 am
Apple says that more than one million users joined their new music-focused social network Ping in the 48 hours following its launch. I find that hard to believe. I do believe that people will flock like seagulls on a chip bag to a hot new social media site even though they can't keep up with the ones they're already on. I do believe that people...

SEO'ing CSS : Can I have a Title Above H1

September 5, 2010, 1:43 am
"I was wondering if it is possible to use special CSS tags above h1 in order to use as a kind of Master Header."

LDA - Is On-Page Optimization the SEO Secret?

September 4, 2010, 4:21 pm
Posted by Dana Lookadoo This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. How do I recap the SEOmoz PRO Seminar session on Uncovering a Hidden Technique for SEO ? The title...

Blogger Ranking in Bing vs Google vs Yahoo

September 4, 2010, 8:46 am
" Yahoo is definitely not just a clone of Bing's index. If you narrow the search terms in Yahoo! to include the specific part number mentioned in the blog post then it jumps to #3 but the more generic term doesn't rank anywhere close to Bing's."

ABC Opens New Online Store With CafePress

September 4, 2010, 7:56 am
ABC and CafePress have introduced a new ABC Online Store where of fans of the TV networks shows will be able to buy official merchandise along with merchandise designed by other fans. CafePress technology will allow visitors to the site to design their own t-shirts, posters, water bottles and other custom products. These fan-designed products will...

Cup of Joe: Babies Rule Internet Marketing

September 4, 2010, 7:46 am
I have some great news! On Wednesday, my sister gave birth to my third niece! Now with three nieces and one nephew I have the job of spoiling them cut out for me! But don't worry I am up to the challenge. While visiting my new niece in the hospital on Wednesday, I couldn't help but think of the amazing amount of potential that lay before her. She...

Craigs List Censors Adult Ads

September 4, 2010, 7:40 am
"Craigslist, the Internet's iconic ad bazaar, has stopped allowing U.S. users to access its "adult services" ads."

Why PRs can be better link builders than SEOs

September 4, 2010, 7:36 am
Kelvin Newman writes on Econsultancy that that the public relations firms could have done more to get into search engine optimisation but he continues by saying that despite this reticence to get going he thinks there’s a scary truth that the search firms need to wake up to: if and when the PR industry gets its act together a lot of the link...

Google Pays $8.5 Million To Settle Google Buzz Class-Action Lawsuit

September 4, 2010, 7:09 am
"Google is spending US$8.5 million to settle a class-action lawsuit filed over the rollout of its Google Buzz social-networking service."

Texas Opens Inquiry into Google Search Ranking

September 4, 2010, 3:16 am
"Google Inc.'s methods for recommending websites are being reviewed by Texas' attorney general in an investigation spurred by complaints that the company has abused its power as the Internet's dominant search engine."

Cropmarks, 'Shrek fish,' and Goats on a Rail: Buzz Week in Review

September 3, 2010, 9:59 pm
by Mike Krumboltz Some people say there's nothing new under the sun, nothing left to see that hasn't already been seen. Well, phooey to that! This week, the weird and wild took over the Web. There were unusual cropmarks, an ogre-like fish, and a couple of goats who clearly took a wrong turn while out for a stroll. Check out those stories and more...

Cropmarks, 'Shrek-Fish,' and Goats on a Rail: Buzz Week in Review

September 3, 2010, 7:22 pm
by Mike Krumboltz Some people say there's nothing new under the sun, nothing left to see that hasn't already been seen. Well, phooey to that! This week, the weird and wild took over the Web. There were unusual crop markings, an ogre-like fish, and a couple of goats who clearly took a wrong turn while out for a stroll. Check out those stories and...

Mobile and Online Deals Expected to Drive Holiday Sales Dollars

September 3, 2010, 6:16 pm
In a recent survey about holiday shopping, 64% of the people said they’ll be spending less on everyone this holiday season, so that means marketers will have to work a little harder to make sure it’s their company that gets the cash and not their competitor. The trick is paying attention to how and why people are spending and customizing...

Facebook Incorporates Liked Web Content Into Search Results

September 3, 2010, 5:30 pm
A little over a month ago, we reported this story "Facebook In Early Stage Search Engine Tests?" and detailed some of the changes we were noticing. Well, today, based on another tip from bloggers at All Facebook, we can confirm that Facebook is indeed displaying 'liked' news content in it's search result drop down. In fact, further to what All...

Are You Thinking Like Google?

September 3, 2010, 5:26 pm
No, not like that, but in the good way! :D The following is a guest post by Jim Kukral highlighting one of the most fundamental tips to succeeding online. Have you ever really taken a step back from all the technical SEO stuff and thought about why Google wins? The real reasons why they have mass-market share and why they continue to dominate?...

Google Power User Tips: SERP URI Parameters

September 3, 2010, 4:57 pm
Good tips. About time you learn to search with wget and your browser's URI bar, without fancy UI widgets ...

Facebook Testing Feature That Would Make it More Valuable for Search

September 3, 2010, 4:26 pm
AllFacebook has discovered that Facebook is now testing showing all liked news articles in its search results. This would obviously be a significant move as the company competes with Google. Nick O'Neill writes: Additionally, the results for searches now shows the results from all around the web based on two things: the number of likes and the...

In Defense of Links, Part Two: Money changes everything

September 3, 2010, 4:18 pm
Part two of this three part series focuses on corporate links.  ..."These are links placed on pages because they provide some tangible business value to the linker: they cookie a user for an affiliate program, or boost a target page’s Google rank, or aim to increase a site’s “stickiness” by getting the reader to click through to another...

Bingbot is coming to town

September 3, 2010, 4:05 pm
Back in June, 2010, we published a blog post titled Bing crawler: bingbot on the horizon that announced our plans to retire our venerable web crawler, MSNBot, and replace it with the new. Our plans remain on track, and we want to remind you that this change will occur on October 1 st , 2010. We also want to take this opportunity to help set some...

How to Build a Great Query

September 3, 2010, 4:05 pm
Filed under: Search Tips We rely on web search to help us find all kinds of information from product specs to local news to book reviews (and even long-lost friends from high school). But finding the information you're looking for depends on your ability to ask the search engine for the information; in other words, your web search results can only...

Google Improves Control of PPC Exposure With Modified Broad Match

September 3, 2010, 3:59 pm
by Mike Fleming If you manage a PPC account, you know that for several years now AdWords has had three match types: exact, phrase, and broad.  You also know what they mean and how your keywords are matched to search queries.  Up until a couple of years ago, broad match meant that the keywords in your phrase were matched to...

Apple's Ping Draws a Great Deal of Criticism

September 3, 2010, 3:55 pm
Apple's Ping social network, which the company launched as part of the new iTunes 10, has drawn a big mix of excitement and criticism. While most seem to agree that the concept beind Ping is a pretty good idea (social network-meets-music-buying) it's not exactly the seamless experience one might hope for. Let's take a look at some points made...

How Will Work with Twitter's Link Wrapping?

September 3, 2010, 2:49 pm
Besides hinting at new features and talking about user stats, Twitter also made a couple announcements this week. One is that all Twitter apps use OAuth . The other is that it will start tracking every link users click. This is Twitter's own default URL-shortener. Twitter sent an email to users saying, "In the coming weeks, we will be...

Just Cause You Spend $65k On A Site Does Mean Google Should Like Your Affiliate Site

September 3, 2010, 2:47 pm
With lots of honest discussion on the direction of a site on the webmaster help forums, combined with reinclusion request, it is possible for Google to change their evaluation & trust of a site, removing penalties.Also more confirmation from Johnmu that Google don't hate affiliate sites...I still beleive they prefer the Mayo Clinic over "Top...

German Court Rules Against Google In YouTube Copyright Case

September 3, 2010, 2:44 pm
"The wording of the court statement appears to be a major blow to YouTube's business model, but Google Germany spokesman Henning Dorstewitz told The Associated Press YouTube will appeal the decision detailed in the 60-page ruling."

Axl Rose: Tour Tantrums Leave Sour Note

September 3, 2010, 2:34 pm
by Claudine Zap Here's some advice for any rock star wannabes. Show up to your shows on time. Axl Rose and his Guns N' Roses band made the mistake of arriving an hour late at their latest gig in Ireland. They were greeted by flying water bottles and boos . And these are fans. Rose told the crowd to shape up or they would take off. The crowd...

Consumer Watchdog Uses Google Analytics to Track User Behavior'Wait, What?

September 3, 2010, 1:34 pm
Yesterday I posted about a video being shown on a jumbotron in Times Square that showed Google CEO Eric Schmidt as a privacy peeping Tom; gathering information from unsuspecting children as he offered them "free" ice cream in his Google ice cream truck. Well Business Insider made an interesting discover today that calls out Consumer Watchdog for...

Google Adds Multiple Addresses to Mobile Ads with Location Extensions

September 3, 2010, 1:18 pm
Google announced that mobile advertisers can now use multiple addresses in local extensions This way, customers can get the right address for businesses with multiple locations. The feature is available on Google Maps for Mobile versions 4.4 and above on Android devices. "Featuring your business location alongside your mobile ad is a...

Google Brings "Search-to-Store" to the Mobile Web

September 3, 2010, 12:58 pm
Google Maps for Mobile has a new feature that could help you get exactly where you want to be. Earlier this summer they introduced Expendable Map Ads that appeared in both applications and mobile web. This app provided a banner from paid advertisers that once clicked on, a user would see a map with options to call the business or get directions to...

Location extensions with multiple addresses available on mobile devices

September 3, 2010, 12:53 pm
Cross-posted from the Google Mobile Ads Blog Do you have several business locations in one city? For example, are you a national retailer of consumer electronics who wants to increase foot traffic to your Los Angeles area stores? Every day, consumers are using their high-end mobile devices to find directions to local businesses, making mobile an...

Get Behind the Lens at the MTV VMAs with Yahoo! Search

September 3, 2010, 12:23 pm
We're counting down to find out who will take home a Moon Man at the 2010 MTV Video Music Awards on Sept. 12, 2010. This year, Yahoo! is partnering with MTV to launch " Behind the Lens ," a video hub where you can see this year's nominated videos with pop-up Flash overlays that help you discover information about the music artist and music video....

Google Makes Changes to Their Privacy Policy That We Can All (Almost) Understand

September 3, 2010, 12:18 pm
Google has decided to give it's privacy policy a little bit of a makeover. According to the Google Blog they are not changing any policies, just combining some of its more redundant product-specific policies and making their main policy a bit easier for users to understand. Some of the policies to get combined with each other are: Gmail, Calendar,...

Jessica Alba's New Role, Axl Rose's Bad Behavior, Amanda Knox News: What's the Buzz

September 3, 2010, 11:58 am
by Claudine Zap Our top picks from the day's hottest searches. Axl Rose (Searches increased by 4,831%). The "Guns N' Roses" rocker was booed by fans in Ireland for being late. So he sent them home. "Transformers 3" trailer (+3,340%). There's more teaser video . Jessica Alba hot hot hot hot (+1,316%). Really, who are we to argue with that one? The...

Reddit Prospers From Digg v4 Debacle

September 3, 2010, 11:37 am
Since the release of the newest version of Digg, v4, launched last week, the less-than-warm reception has caused a massive influx of traffic to their rival - Redditt. Launched less than a year after Digg, Redditt hasn't been as popular, but they did have very loyal users. However, starting Sunday night, the four-person team has seen the amount of...

Google Updates Privacy Policies

September 3, 2010, 11:20 am
Google announced that it is updating its privacy policies to make them simpler. They don't appear to have any changes involving CEO Eric Schmidt driving around neighborhoods in an ice cream truck, luckily. Google isn't actually changing any of its privacy practices. It's just trying to make the language more understandable. Google Associate...

Location-Based Advertising To Reach $1.8 Billion

September 3, 2010, 11:17 am
Location-based advertising is still in its early stages, but according to ABI Research, businesses will spend $1.8 billion on it in 2015 as part of their overall mobile marketing budgets. “It’s still early days and there’s no single ‘right’ approach to location-based advertising,” says practice director Neil...

Google Open Sources More of Wave So Developers Can Take Advantage

September 3, 2010, 11:02 am
Google has given an update on its immediate plans for Google Wave. As you probably know, the company recently announced that it would be shutting down Google Wave as a standalone product, thought Google said it would preserve the technology behind Wave for future use and integration with other Google products. Google announced that it will expand...

Bedbugs Found At Google New York

September 3, 2010, 10:47 am
It seems that bedbugs can be found everywhere these days, and the New York office of a certain search giant is no exception. Late yesterday, a Googler reportedly tweeted that her workplace had been invaded. According to Nicholas Carlson , the pammy5 Twitter account belonging to "a Googler in marketing" just sent the message, "jeepers i am not...

Twitter Usage on the Rise

September 3, 2010, 10:06 am
As I noted in my other post today, Twitter is reporting some serious numbers. 145 million registered users and 300,000 registered apps for those users just to name a few. In the end though it’s just noise unless people are actually using the service. According to research from Royal Pingdom the increase in number of accounts is translating to...

Google Opens Local Merchant Inventory Feature to All

September 3, 2010, 9:46 am
In June Google started beta testing it's Local Shopping inventory feature which allows merchants to submit a list of products that they currently have in stock so that users can easily locate these goods when performing a search. They have since received a lot of positive feedback from searchers and have an influx of retailers that want to...

This Keyword Research Tip Could Add 5,000 Visitors a Day to Your Site!

September 3, 2010, 9:26 am
I used to be a keyword research freak. Seriously! If you found me at one of the big conferences in the early 2000s you would have likely heard me discussing the importance of keyword research. "Keyword research is the most important aspect of SEO," I would say. "Target the wrong keywords and it won't matter if you are #1 on Google or not." Yeah, I...

Keyword Research with Google Suggest Could Add 5,000 Visitors a Day!

September 3, 2010, 9:21 am
I used to be a keyword research freak. Seriously! If you found me at one of the big conferences in the early 2000s you would have likely heard me discussing the importance of keyword research. “Keyword research is the most important aspect of SEO,” I would say. “Target the wrong keywords and it won’t matter if you are #1 on...

Google Plans To Launch New Music Service

September 3, 2010, 9:19 am
Google is planning to launch a mobile music download service that would allow users to access songs wherever they have access to an Internet connection. According to Reuters, Google has been in discussions with the major labels about reaching licensing agreements.  Google has not yet signed any licensing deals but the major labels are...

Twitter CEO Talks Stats, Ecosystem, Hints at New Features

September 3, 2010, 9:16 am
Twitter CEO Evan Williams revealed some numbers about Twitter usage on the company blog , while talking about how the Twitter ecosystem (of third-party developers and apps) continues to play an important role in the company's success. Twitter has over 145 million registered users , he says. Not that this is a surprise by any means, but mobile is...

Yahoo Scores Deal With Europe's Largest TV Maker

September 3, 2010, 9:16 am
After wisely letting the air clear following the big Apple TV announcement (and all the comparisons to Google TV), Yahoo's stepped forward to remind everyone that it also intends to compete in the connected TV space. Yahoo announced a partnership with a major TV manufacturer this morning. Vestel, the TV manufacturer in question, is Europe's...

How The Rest of The World Views the Link Economy - In Links We Trust

September 3, 2010, 9:02 am
As SEO's we view links as a form of digital currency, that can be bought, sold, bartered, or gained through attention manipulation. However for the rest of internet this isn't always the case. Scott Rosenberg makes the argument that for many people links are the updated modern version of footnotes, where an author can provide reference or back up...

ASAP Utilities - SEO and Productivity Addin for Excel

September 3, 2010, 8:45 am
I've said it many times and I'll say this again: Excel if the ultimate SEO tool that can help you in any task (if you know how to use it right). I have already shared the huge collection of Excel tips and tricks for SEOs and web marketers - that post helped me to discover another awesome tool I was hugely impressed by. ASAP Utilities is a powerful...

Yedda Is Now AOL Answers

September 3, 2010, 8:31 am
The Isreali start-up AOL bought three years ago to compete in the Q&A market has been rebranded as AOL Answers this week. The site is similar to, Yahoo Answers and Ask Answers.Click to read the rest of this post...

AP Stops Fighting Bloggers, Plans To Credit Them As News Source

September 3, 2010, 8:29 am
Only two years ago, the Associated Press tried to stop bloggers from using their content. Threatening to charge sites that used their content and demaned that The Drudge Reports pull headlines and story briefs from their site. But now AP is singing a different song - saying this week that they will credit bloggers for any stories they break.Click...

Facebook Tests Subscriptions, Will Launch Remote Log-Out

September 3, 2010, 8:25 am
Facebook is testing a feature that lets users "subscribe" to other users. Nick O'Neill at AllFacebook shares an official statement from Facebook: "This feature is being tested with a small percent of users. It lets people subscribe to friends and pages to receive notifications whenever the person they've subscribed to updates their status or posts...

Anti Retargeting Campaign Strikes At Google In Time Square

September 3, 2010, 8:22 am
Seems the privacy advocates see Google as 'evil'. Or at least the animated cartoon aired by Watchdog on the Times Square jumbotron suggested that yesterday. The clip below shows Google CEO Eric Schmidt gathering information from children as they attempt to buy ice cream from his Google truck.Click to read the rest of this post...

Twitter Gives A Peak Under the Mobile Nest

September 3, 2010, 7:58 am
Twitter has made some strides to get the mobile experience working better as of late. They have been very successful in this area which is critical since the geo-location movement promises to make mobile even more important in the not so distant future. Evan Williams, co-founder of Twitter, gave some telling stats on the Twitter blog Mobile users...

Google CEO as Creepy Ice Cream Man Sniffing for Your Data

September 3, 2010, 7:35 am
Consumer Watchdog is ratcheting up its rhetoric in a move to get Congress to investigate Google over data privacy concerns. The advocate group released a devastating video of Google CEO Eric Schmidt as a creepy ice cream man giving free ice cream to children and conducting full body scans with Google Analytics. Who knew that traffic measurement...

dmexco 2010 - Hear Marc Bresseel Speak in Cologne

September 3, 2010, 4:23 am
On the 16th of September our VP for Global Agencies at Microsoft Advertising Marc Bresseel will be speaking at the dmexco Conference in Germanys beautiful city of Cologne. His session will take place in the dmexco Congress Hall at 12.15pm-1pm, and hell be talking about multiscreen advertising. From the agenda: Navigating a chaotic consumer...

Absolute or Relative Links 2010

September 3, 2010, 3:41 am
It is an old horse we trot out and kick every year ;-)

Four Creative Link Building Tactics - Whiteboard Friday

September 3, 2010, 12:30 am
Posted by Aaron Wheeler In this week's Whiteboard Friday Rand Fishkin clues you in on four link building tactics that you likely haven't heard about. Given the importance of link building to SEO, this video should prove to be worth its (virtual) weight in gold.

In House SEO - Find the Right People

September 3, 2010, 12:25 am
The great thing about building your business through SEO has been for smaller businesses, it is really a level the playing field and allows everyone to be competitive. You could be a business that doesn't have a tremendous marketing budget and really make a significant impact online with a little elbow grease.

Watchdog Group Takes Google to Task in Times Square

September 2, 2010, 11:40 pm
Consumer Watchdog's has something to say about Google's disrespect for people's privacy and they're saying it at one of the busiest intersections in the world. The group has purchased advertising space on a 540 sq ft Jumbotron in Times Square and they're using it to blast Google's CEO Eric Schmidt. The animated feature is called...

Our new search index: Caffeine

September 2, 2010, 7:12 pm
(Cross-posted on the Official Google Blog ) Today, we're announcing the completion of a new web indexing system called Caffeine. Caffeine provides 50 percent fresher results for web searches than our last index, and it's the largest collection of web content we've offered. Whether it's a news story, a blog or a forum post, you can now find links...

Fresh IP's in MSN's Many Cloaked Bot Arsenal

September 2, 2010, 6:59 pm
"No UA, no robots.txt, no REF, no nothing. Not once. Not twice. Not even three times. Try eleven."

Thoughts on the #Mozinar from Distilled’s Attendees

September 2, 2010, 6:47 pm
Some of the Distilled team was lucky enough to be present for the awesome SEOmoz Pro Training Seminars here in Seattle. Feedback from the event is overwhelmingly positive amongst all attendees, and the Distilled folks are no exception. In chatting with some of the attendees I noticed that many people made strong connections with various...

YouTube Refines Ad Targeting Features & Lets You Get Freaky With A Bear

September 2, 2010, 5:36 pm
If you haven't already seen it YouTube has recently added two targeting features which enable advertisers to have more control on what videos their ads are placed on. Age restriction and video or channel URL restriction. Age restriction is not a self service feature, and will require you to work with your official Youtube representative but URL...

CEO Eric Schmidt Creepily Portrayed in Consumer Watchdog's New Anti-Google Ad

September 2, 2010, 4:50 pm
On a 540-square-foot jumbotron in Times Square an ad by Consumer Watchdog, a nonprofit consumer advocacy organization, is playing 36 times a day. The subject of this giant advertisement? Google's invasion of the public's privacy. The video portrays Google's CEO Eric Schmidt as the creepy driver of an ice cream trunk, branded with the Google logo....

Skype for Windows Gets Ten-Way Video Calling

September 2, 2010, 4:25 pm
Skype released an update to Skype for Windows, which allows you to make group video calls with up to ten people. This is in beta. There is also a new design. Skype's Peter Parkes writes, "You'll notice that the new-look Skype is sleeker, neater and crisper than before, and we're proud of the work our interface designers have done to refine and...

MusOpen Uses Diaspora Model to Set Classical Music Rights Free

September 2, 2010, 4:10 pm
You may have heard about Diaspora , a Kickstarter project that aims to be an open replacement for Facebook users that don't like Facebook's dealings with privacy . There is another interesting Kickstarter project called MusOpen , which aims to buy and release rights to a large amount of music, or in other words, open source it. A volunteer with...

Yahoo Search Gives Users Geographically Relevant Suggestions

September 2, 2010, 4:10 pm
Yahoo Search blog announced today that it is introducing a new Search Assist that is enhanced with the ability to provide users with geographically-closer suggestions as you are typing. This new feature is suppose to help searchers save a little time while typing their query because Search Assist will take into account the location you are...

Is There Any Room in Retail for the Small Business?

September 2, 2010, 3:57 pm
At least once a week, my husband laments the loss of a mom & pop record store we had near our home. They carried mostly used albums and rock and roll memorabilia and a visit there was like hunting for treasure on the beach. If we go to eBay, we can find all those same albums and more but it simply isn’t the same as flipping through...

Do Keywords In Your Domain Matter?

September 2, 2010, 3:19 pm
by Sage Lewis This is a question I get asked all the time. Get the final answer right here. Inspired from this article at Search Engine Roundtable Be sure and visit our small business news site.

NZ Police Clear Google In Street View Scandal

September 2, 2010, 3:08 pm
When it comes to Street View and the collection of sensitive WiFi data, Google is, at least to some degree, safe from serious penalties in New Zealand.  A police investigation has determined that the company didn't violate any laws. Privacy Commissioner Marie Shroff referred the matter to police in June, which seemed to put Google in a...

Double Rainbow Guy Goes Corporate

September 2, 2010, 2:39 pm
by Mike Krumboltz Online videos go viral all the time. But rare is the case that an unintentionally funny clip can lead to a paying gig. That's exactly what's happened to Paul "Bear" Vasquez, better known as "Double Rainbow Guy." Anyone who spends more than five minutes online per day probably remembers Mr. Vasquez's video , in which he captured...

Danny Trejo: From San Quentin to Star

September 2, 2010, 2:39 pm
by Claudine Zap In the movie " Machete ," Danny Trejo stars as a tough-guy gun for hire. In real life, the character actor started out as an actual criminal who did hard time in San Quentin. The cartoonishly violent romp of a movie stars Trejo as a former cop from Mexico turned vengeful vigalante out for blood. He'll go after bad cops, bad...

Is Google Legally Liable For Defamatory Reviews In Google Maps Business Listings?

September 2, 2010, 2:25 pm
If they aren't now, they certainly should be held accountable given the vast majority of the market they control. And the amount of damage this can do to individual and businesses.

Google, AOL, Extend Search Deal

September 2, 2010, 2:24 pm
For many years now AOL search results, both organic and paid, were powered by Google. Now with a deal announced by AOL - none of that is going to change. This morning AOL announced the renewal and expansion of their global partnership. The five-year renewal will include a broad range of features to both improve and expand the products and... goes Google: platform integration and real-time collaboration

September 2, 2010, 2:14 pm
Editors note: As part of our Going Google Everywhere series, today's guest blogger is Jen Grant, VP of Marketing at, a Palo Alto-based start-up that helps businesses collaborate, share, and manage all their content online. Learn more about other organizations that have gone Google on our community map . When I joined a few years...

NASA Launches App HD For iPad

September 2, 2010, 1:59 pm
NASA has introduced a new free mobile application for the iPad called NASA App HD. NASA App HD features live streaming video from NASA Television, an interactive map with links to all of its centers, quick links to feature stories and launch schedules, a scrolling alerts banner, and a NASA Featured link. The apps landing page features the solar...

Searches Soar on Hurricane Earl

September 2, 2010, 1:54 pm
by Mike Krumboltz Hurricane Earl has been brewing over the Atlantic Ocean for several days, and is now swirling toward America's East Coast. People who fear they may be in harm's way are going online for the latest on the storm's path and destructive power. Over the past 24 hours, online lookups for " hurricane earl path " have more than doubled....

SVG Files and Documents Are Now Indexed by Google

September 2, 2010, 1:33 pm
Google has announced that they are now going to be indexing SVG documents and files. SVG (Scalable Vector Graphics) is an XML-based graphics format specifically for vector graphic, both dynamic and static and graphics can be made and edited in any text editor since they are XML files. You can, however, block your SVG files from being indexed by...

Visit the Transition Center on the Microsoft Advertising Site for FAQs, Feature Comparisons and More

September 2, 2010, 1:28 pm
Now that the paid search transition announcement has been made, no doubt you have some questions about what the upcoming changes mean for you as a PPC advertiser. Whether you're new to Microsoft adCenter or a seasoned veteran, you're sure to find.

Google CEO Eric Schmidt Portrayed as Evil in Another Video

September 2, 2010, 1:17 pm
Consumer Watchdog has created a new anti-Google video portraying Google CEO Eric Schmidt has some kind of evil ice cream man. The video is a commentary on what the group perceives to be Google's lack of regard for consumer privacy.  Specifically, the video draws on an infamous quote from Schmidt in which he said that if you have something you...

Richard Petty Driving Experience puts Conversion Optimizer in High Gear, winning the Conversion Champion Challenge

September 2, 2010, 12:58 pm
Back in June, we announced the Conversion Champion Challenge , a contest to help motivate you to get your conversion rates in shape for summer. Many of you embraced the challenge - with increased profits to show for it! However, one advertiser stood out among the rest as the true Conversion Champion. We're delighted to invite Elliott Antal from...

Google Calls Upon Retailers to List Inventory

September 2, 2010, 12:43 pm
Google announced today that it is making public its help documentation for Local Shopping inventory for Google Merchant Center. This is a feature that allows retailers to let consumers know about what they have in stock right from the web. "One weekday evening a few weeks before our son was born, my wife commissioned me to find a box of raspberry...

Search Features

September 2, 2010, 12:17 pm
Filed under: Search Tips Have you ever looked at a search results page and wondered how to get the most out of each of the features? This lesson will explain what each element is and how it can help you get to the results you want quickly and efficiently. Also Try Also Try links appear on both the top and the bottom of the search results page....

reddit helps break down a border! (also, some admins were on a podcast)

September 2, 2010, 12:12 pm
Earlier this summer, the guys who draw Cyanide & Happiness came to the Internet with a problem: they were all trying to move to the same place to facilitate the further development of their comic, but one of them, Dave, lived in Ireland and was having problems with American immigration. See, it's difficult to come to this country if you're...

Yahoo Search Assist Becomes Geo-Sensitive

September 2, 2010, 11:52 am
Under the right circumstances, search engines can turn the names of a person's city and state into ugly words; users looking for local info may have to type them over and over until they wish the founders had stuck to just two or three letters. New Yahoo search suggestions aim to eliminate that problem, though. Product Manager Vivian Lin Dufour...

Tasmanian Devil Disease, Bethenny Frankel's News, Call of Duty Rumors: What's the Buzz

September 2, 2010, 11:47 am
by Claudine Zap Our top picks from the day's hottest searches. Bethenny Frankel (Searches increased by 7,583%). The star of "Bethenny Getting Married?" will not return to "Real Housewives of New York," calling the last season " painful ." Tasmanian Devil (+771%). The famed devil Cederic, thought to have been immune to the creatures' contagious...

Happy 2nd Birthday, Google Chrome!

September 2, 2010, 11:02 am
Two years ago, Google launched Google Chrome - a browser based around the open-source program Chromium. Today, the latest version of the browser was released making it the sixth version to date. Google reports that today Chrome is now three times faster than when it was released in 2008 when it comes to JavaScript performance. Among the new...

Win a Free Pass to MN Blogger Conference

September 2, 2010, 10:57 am
TopRank Online Marketing is proud to be a founding sponsor of the first Minnesota Blogger Conference . Tickets for this event "sold out" within a few hours and there are over 100 people on the waiting list. Thanks to conference founders Melissa Berggren, Arik Hanson, Suzi Magill and Katie Schutrop, it's already one hot event. The date is Saturday,...

Google Maps Now Serves Branded Map Icons for Businesses

September 2, 2010, 10:57 am
Google, whose Place Pages aggregate information about restaurants and landmarks on Google Maps, has integrated ads directly into Google Maps by offering branded icons for, well, whatever store or franchise wants to participate. Google is letting businesses pay to sub their brand icons on the map for the standard icons. The search engine isn't...

3 tips for DIY small business SEO content writing

September 2, 2010, 10:47 am
It's so great you're here! Won't you subscribe to the RSS feed and sign up for the weekly SEO Copywriting Buzz newsletter? It'll only take a second - and you'll never miss out on the latest SEO content news, tips and strategies. Thanks! I've said it before - small businesses can write killer SEO content. When their passion for the written word is...

Americans Have A Love-Hate Relationship With Their Cell Phones

September 2, 2010, 10:31 am
Texting by American adults has increased significantly over the past year, but still does not approach the level of text messages exchanged by young people, according to a new report from Pew Internet & American Life Project. Nearly three quarters (72%) of adult cell phone users send and receive text messages now, up from 65 percent in September...

Chrome Celebrates 2nd Anniversary with New Stable Version

September 2, 2010, 10:31 am
Google announced today that it is releasing a new stable version of Chrome, which the company says is even faster and more streamlined. In fact, Google claims it is three times faster on JavaScript performance than it was two year ago, when Chrome was first launched (it's the two-year anniversary, by the way). "We've also been working on...

JibJab helps visitors find their online funny bone with Google Site Search

September 2, 2010, 10:01 am
Editor's note: Today's guest post comes from Chris Poe, Engineering Director at JibJab Media. is a digital entertainment studio that creates, produces and distributes humorous online content. From offbeat eCards to personalized videos and satirical viral videos, JibJab is on a mission to help more people share more laughs than any other...

Maybe It's Time to Start Listening to Each Other?

September 2, 2010, 10:01 am
One thing Ive realized lately is there is a lot of talking going on in the industry but not a lot of listening. And worst of all, a lot of talk about tactics and not a lot of strategic dialogue. Maybe I should just stop this blog now and get to the point; we need more dialogue about Marketing and Marketing Strategy and less about Digital Vs....

Kobo Emerges as the E-Reading App for the Samsung Galaxy Tab

September 2, 2010, 9:56 am
Samsung has unveiled its Galaxy Tab tablet device, and Kobo announced that it is supplying the e-reader technology for it. "After much speculation, the new Samsung GALAXY Tab has just been announced by Samsungs CEO in Berlin, and Kobo is THE eReading application powering the 'Readers Hub' on the new Android tablet," says Kobo. "This partnership is...

Don't Let Good Content Die - 4 Ways to Keep It Alive

September 2, 2010, 9:35 am
by Stoney deGeyter Much like life, websites have to adapt over time. When they don't, they risk becoming stagnant, outdated, stale, and boring. As times change, so should your content. Content that was once relevant becomes irrelevant or in need of an update, old products get dumped in favor of new products, and data becomes outdated and...

AOL Renews with Google, but Nearly Ordered Chinese

September 2, 2010, 9:33 am
Is anyone surprised that AOL renewed its search deal with Google? AOL CEO Tim Armstrong was one of the executives that negotiated the deal the first time around–albeit while “playing” for Google at the time. So, with AOL about as competitive as Yahoo in the search space, Google the incumbent provider, and Armstrong’s...

Adapting to a Social Media Fast

September 2, 2010, 9:29 am
by Mike Moran Some of you might know that I like to take Augusts off. While not completely off the grid (I still clean out my e-mail—although I don't reply much—and I still moderate comments on my blog), I don't write any blog posts (on my blog or here at Search Engine Guide), and I stay off Twitter. I also don't read any blog...

Yahoo! Search Serves Suggestions Closer to You

September 2, 2010, 9:21 am
We're making Search more intuitive by taking user context and applying it to the search experience. Today we are introducing an enhanced Yahoo! Search Assist, providing suggestions geographically closer to you as you type your query. Sitting here in our Yahoo! headquarters at Sunnyvale, if I type "santa" from Yahoo! headquarters in Sunnyvale,...

Twitter To Log Clicked Links

September 2, 2010, 9:16 am
Twitter's link service,, is designed to make shortened links easier to read and safer to follow. Initial tests have gone well, too. But an announcement that Twitter will start tracking every link users click has caused a bit of a stir. Twitter sent an email to users last night that in part stated, "In the coming weeks, we will be...

AP Updates Attribution Guidelines, Links Not Mentioned

September 2, 2010, 9:16 am
The Associated Press has revealed some new guidelines for its reporters with regards to credit and attribution. The guidelines come in the form of a letter from AP Senior Managing Editor Mike Oreskes . The guidelines apply to AP reports in print, broadcast, and online news, and stress the importance of giving proper attribution to other...

Google and AOL Renew and Expand Long-Time Search Partnership

September 2, 2010, 9:05 am
After almost a decade of being in a search partnership, Google and AOL have announced this morning that they have come to a five-year contract renewal and expansion agreement. With this partnership, Google will continue to power AOL's searches in addition to providing mobile search. Also, YouTube has agreed to to bring AOL videos to its site as...

Why Small Advertisers Can't Use Adwords Anymore!

September 2, 2010, 9:05 am
Remember back in 2001, during the good old days (of the internet) when you could actually use Google Adwords as a means to drive quality traffic to your website, at an extremely low investment to the advertiser? Back when niche keywords cost .05 - .20 per click and if you really wanted to open up your pockets and bid on broader terms, you would...

AOL Renews Search Ad Deal With Google

September 2, 2010, 9:00 am
AOL said today it has signed a five-year search advertising deal with Google renewing its partnership with the search company that dates back to 2002. Under the terms of the deal Google will provide search services to AOLs content network and properties, in exchange for a revenue-sharing arrangement between the two companies which will be expanded...

Is BP Just Trying To Buy Its Reputation Back With Advertising?

September 2, 2010, 8:55 am
Because it is our nature to do such things, most of the world has moved on from the anger or whatever was experienced during the BP Deepwater Horizon oil mess in the Gulf of Mexico. There are still pockets of activism but the mainstream has started to flush that story out of its faulty and extremely short-termed memory and is moving on to...

Yandex: Geo-targeting By City Is Key To Success In Russia

September 2, 2010, 8:30 am
For any organisation targeting a Russian audience, knowing and understanding Yandex is key to success in the country. The homegrown search engine is the clear market leader in Russia, and is showing little sign of relinquishing any of this share to Google, or any other competitors. Eugene Lomize, Head of Advertising Technologies at Yandex will be...

The Four P's of (Search) Marketing

September 2, 2010, 8:30 am
Search Marketing isn't all that different than traditional marketing. And, just like the physical market, you have a plethora of vehicles from which to choose. Optimizing your efforts can get a little confusing, so look to the traditional Marketing Mix to help a bit. P Number 1: Product The end-result. In the Internet world, we'll call this the...

How to Easily Install Twitter Testimonials on Your Blog

September 2, 2010, 8:30 am
A couple of weeks ago I took a look at some examples of how brands collect and leverage Tweeted feedback - which has a positive effect: This creates favorable social media context around the brand (and thus makes it "friendlier"); This engages users to promote the company social media profiles (by adding them to friends, sharing, etc) This makes...

Twitter Releases its iPad App with iPad-Specific Features

September 2, 2010, 8:10 am
Twitter has launched its official iPad app . There's a bit more to this than the standard mobile Twitter app. "Twitter for iPad takes advantage of the iPad's fluid touch interface, letting you move lots of information around smoothly and quickly without needing to open and close windows or click buttons," says Twitter's Leland Rechis. When you...

Ping: Another Social Network '. Woo-Hoo!

September 2, 2010, 7:54 am
Yesterday, Steve Jobs announced Apple's foray into the world of social networks with the iTunes centric Ping service. Maybe I am experiencing some social network fatigue, but despite this probably being a good idea, I am not sure just how people will jump in even if the "water is fine". The picture below hits the highlights of the service in that...

Ping: Another Social Network …. Woo-Hoo!

September 2, 2010, 7:39 am
Yesterday, Steve Jobs announced Apple’s foray into the world of social networks with the iTunes centric Ping service. Maybe I am experiencing some social network fatigue, but despite this probably being a good idea, I am not sure just how people will jump in even if the “water is fine”. The picture below hits the highlights of the service in...

The Power of Search Suggestions

September 2, 2010, 7:17 am
Or how 5 k uniques a day can vanish with no apparent reason

Everything I Know About Marketing I Learned from Google

September 2, 2010, 6:54 am
Aaron Goldman is an accomplished digital marketer that I know through MediaPost's Search Insider Summit conference. He reached out to me while writing his new book, "Everything I Know About Marketing I Learned from Google", and asked if I'd like to contribute. Such a request is a great honor to me but unfortunately, I never did end up sending...

Google, Facebook and Boxee Respond to Apple

September 2, 2010, 6:28 am
At Apple's music event yesterday, where the company launched a new version of iOS, a new version of iTunes with a new social network (Ping), a new line of iPods, and a new version of Apple TV, Steve Jobs took a shot at Google involving numbers of smartphone activations. Last month, Google CEO Eric Schmidt said that Android gets over 200,000...

Google Missing Cache Of Homepage

September 2, 2010, 5:21 am
"Seems to be a rash of missing 'cached' homepages. Cause for alarm?"

5000 Pages Of Unique Professional Original Content, only $400

September 2, 2010, 3:27 am
"In terms of readability, these are clearly not 'articles' and I don't promote them that way. I use them as long tail content and link bait. People read them because they're old,not in spite of that." (-subscription required)

Digg Clone News Site Sphinn Kills Voting

September 2, 2010, 3:18 am
"Even as many sites seek to give their users more input, Sphinn is eliminating voting on stories and will use an editorial selection process instead."

A New Day, A New SEOmoz

September 2, 2010, 3:06 am
Posted by randfish It's been a wild few weeks at the mozplex. Today wrapped up the amazing mozinar with our half-day tools training just in time to launch the new version of SEOmoz. Should we slow down this crazy pace? Nah. If you're feeling a sense of deja vu, don't worry; it's perfectly normal. We're the same old moz, but with a new look, faster...

Judge: Site Owner Can't Be Sued For Libelous User Generated Content

September 2, 2010, 2:40 am
A U.S. federal judge has reaffirmed that unfiltered UGC is the responsibility of the poster and that the site operator can't be sued for libel.

Yes, Virginia, There Are Men Using Facebook

September 2, 2010, 1:05 am
Texting may be the most popular mode of communication between men, but for men under forty, Facebook beats out phone, Twitter and even email. The result comes from "The Great Male Survey," a study conducted by Ipsos OTX for eMarketer boiled the responses down into a nice chart that shows Facebook gaining on texting as you move from...

Google Gives SEO Link Building Advice

September 2, 2010, 12:09 am
The way the search engines operate is almost always changing. Sometimes the changes happen while we sleep and sometimes we are given a heads up way in advance so that we can prepare for the blow. Regardless building links is always going to be an integral part of building up a business online. In a recent blog post Google gives their advice on...

How To Write Good

September 1, 2010, 10:44 pm
Yes, deliberate mistake :) It grates when people write poorly, huh. When writers write well, the words almost become invisible. The focus shifts away from technical details, and onto the message. Is there an easy way to write better blog posts? E-mails? Web copy? Let's take a look at three guidelines for web writing. 1. If You Can Say It,

PayPal Kicks Off $1,000 a Day Giveaway with Green Dot MoneyPak®

September 1, 2010, 8:57 pm
Hi everyone - Justine from the product marketing team here. I'm excited to announce that PayPal is working with Green Dot, provider of MoneyPak, on a special promotion that is set to kick off today. The promotion runs from September 1 st through November 14 th and will give $10 to all PayPal customers who try MoneyPak for the first time, as well...

Windows Phone 7 – Released To Manufacturing

September 1, 2010, 8:54 pm
Today is the day that the Windows Phone team has been driving towards, and we're very excited to say that we've reached the biggest milestone for our internal team – the release to manufacturing (RTM) of Windows Phone 7!

Apple's own social network for music, "Ping"

September 1, 2010, 8:44 pm
Apple to launch their own version of Twitter and Facebook

Digg Names Long-time Amazon Exec, Matt Williams as New CEO

September 1, 2010, 7:57 pm
Back in April Digg CEO Jay Adelson announced he was stepping down and leaving the company. Today, Tech Crunch confirmed that they have hired Matt Williams, long time Amazon executive, has his replacement. Williams has worn many hats at his over a decade working for Amazon, including: GM of the Web-store, Director of Tech Alliances, Director of...

Testing of Google Maps' "Sponsored Icons" Comes to the U.S.

September 1, 2010, 7:57 pm
Google is in the beta testing stages of what they are calling "sponsored map icons" which will appear on Google Maps. These icons will show specific brand icons on the maps instead of just the generic ones and as of right now this new feature is starting with HSBC, Target, Bank of America, and Public Storage. After beginning to test this feature...

Sphinn to remove voting; thoughts from a power user!

September 1, 2010, 5:55 pm
David Harry chimes in on the death of voting at Sphinn; his side is opposite of most of the outcry we've been hearing across social networks and forums.

Photo-Sensitive Issues: Ansel Adams vs. Uncle Earl

September 1, 2010, 5:35 pm
by Vera H-C Chan Is it Ansel Adams or Uncle Earl? Back in July, a man named Rick Norsigian claimed the photographic find of the decade at a Fresno, Calif., garage sale, where he paid only $45 for long-lost glass negatives from renowned photographer Ansel Adams . The story made international headlines, but naysayers, including Adams' own kin,

Social Sharing Architecture on Ping, Apple's Music Social Network

September 1, 2010, 5:20 pm
Today Apple launched Ping. You can get the full story on ClickZ who covered the announcement. Were you expecting apple to launch a music social network today?Click to read the rest of this post...

Google Maps Launches Brand Logo Test in US

September 1, 2010, 5:10 pm
If you search Google Maps right now, you'll see little gray generic icons beside the names of businesses to denote their field. Dollar signs for banks, fork and spoon for an eatery, a tiny shopping bag for stores and something that looks like a snail shell for art galleries. (??) In the quest to make every single pixel count, Google is going to...

Implications of New Gowalla Feature, Facebook Gift Cards

September 1, 2010, 4:55 pm
Gowalla has launched a new feature called "highlights" which it describes as "little rewards you can give to places that are important to your life". MG Siegler talks about the potential significance of such a feature. "Where this gets really interesting is when you bring the social graph into it," he writes. "So, for example, if I check-in near a... Broadcasting Comes to Android

September 1, 2010, 4:55 pm has a new Android app for broadcasting live video. This competes with services like UStream and Qik. Unfortunately, it doesn't let you simply watch content like the iPhone app does. Perhaps that will come later. This is the first Android app has offered. "We've been focused on mobile applications since the beginning...

The 10 Essential Ingredients of Successful Sales Pages

September 1, 2010, 4:55 pm
When you see dozens of copywriting formulas promising "the perfect sales page," how do you know which ones to trust? After all, each formula seems to have a successful direct sales superstar behind it, and each one looks like a solid plan. What do you do in the face of these wildly different sales letter styles? The first step is to realize that...

SEO content marketing roundup, week ending September 1st

September 1, 2010, 4:55 pm
Hey, I'd love it if you subscribed to the SEO Copywriting RSS feed! Take a minute and subscribe right now - thanks! Greetings and welcome to this week's SEO copywriting and content marketing roundup! The latest news and links tend to cluster around these topics: the multi-faceted and changing face of search engine ranking, outsourcing vs. in-house...

Gmail Priority Inbox Lays Foundation for Facebook Fight

September 1, 2010, 4:50 pm
Yesterday I discussed how Google's Gmail Priority Inbox feature is aimed at combating Microsoft Office 2010 and SharePoint 2010 by providing a more efficient messaging experience . I still believe that is one of Google's goals with Priority Inbox. I use Exchange 2007 for work e-mail and Microsoft simply doesn't offer this sort of filtering by...

'Shrek Fish' Makes Waves

September 1, 2010, 4:50 pm
by Mike Krumboltz And you thought Shrek liked hanging out only in his swamp. Turns out there's a fish that greatly resembles the green ogre swimming off the coast of Japan. A buzzy video shot by a scuba diver made its way to WYFF in Greenville, South Carolina. The station explains that this particular fish is an Asian Sheepshead Wrasse, and it is...

How Does a Search Engine Work?

September 1, 2010, 4:50 pm
Filed under: Search Tips When you look for information online, where do you turn first? For many people, the answer is a search engine such as Google, Yahoo or AOL Search. Search engines are amazing resources. They can help you find everything from your favorite local pizza joint to reviews for digital cameras to parts for classic cars, so it's no...

Day 1 at the SEOmoz Training Raceway

September 1, 2010, 4:45 pm
Posted by Dana Lookadoo This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Im going to speed through the 2nd half of the 1st day at the SEOmoz Pro Training Race Track ....

Delicious team +1 (you)

September 1, 2010, 4:45 pm
Got mad web engineer skills? Comfortable with HTML5, CSS3 & PHP? Built any mobile apps? Want to work at Yahoo! and lead the global social bookmarking battle? You might be the perfect fit for the Delicious engineering team. As you know Delicious continues to lead the way in Social Bookmarking, with some exciting new features and opportunities...

Search Recipe for Success

September 1, 2010, 4:45 pm
I love to cook and I love to eat. Whether it's on the grill or in the kitchen, I love to make and eat good food. One thing I know about cooking is that every ingredient used properly together makes the dish a masterpiece. The world of online marketing and, by extension, search marketing is like a giant recipe. You'll hear lots of people making...

Back in the Olden Days of PPC

September 1, 2010, 4:45 pm
When I was a youngin' we didn't have them new fangled thangs like Remarketing or Auto-bidding. No, if we wanted something, we had to work for it! There was no such thing as day parting to change bidding. You had to wake up at 5am to turn on your B2B accounts to catch the morning traffic ' walking up the hill both ways with a pack of wolves...

Steve Jobs Takes Dig At Android, Eric Schmidt

September 1, 2010, 3:08 pm
In between the announcements about iPods, Apple TV, and a music-oriented social network, Apple and Google's mobile rivalry heated up a little more today.  Steve Jobs, while discussing the success of iOS, also tossed out what was likely a veiled insult at Eric Schmidt and Android. Remember how Schmidt said in early August that 200,000 Android...

Google Launches New Major Upgrade to SketchUp

September 1, 2010, 2:55 pm
Google has launched a new major version of its 3D modeling tool SketchUp: version 8. This comes ten years after the launch of version 1. Google says there are over a million people using SketchUp. "That's a pretty humbling number of 3D model makers," says SketchUp Product Manager John Bacus. The new version comes with new...

Just How Concerned with Privacy Are Facebook Users?

September 1, 2010, 2:27 pm
PeopleBrowsr shared a rather interesting report with us this week, looking at privacy related tweets during the center of this year's Facebook "privacy storm." The firm studied the public's reaction to Facebook's open graph-related announcements that set off the majority of the Facebook privacy controversy back in April. The report...

Zillow Partners With On Rental Listings

September 1, 2010, 1:43 pm
Real estate website said today it has partnered with to bring the rental website’s database of 90,000 apartment listings to Zillow. rental listings include home details, photos, floor plans, and property manager contact information. Listings from will be viewable to Zillow’s...

Subdomain to Domain Apache htaccess mod_re-writing

September 1, 2010, 1:36 pm
Another common question about how to rewrite a subdomain back to a main domain. The answer can be quite complex.

Google Adds Company Logos to Locations in Google Maps

September 1, 2010, 1:33 pm
Google announced a new feature for businesses in Google Maps in the U.S. today. The feature lets businesses include sponsored map icons that appear on the maps themselves. The feature actually began in a pilot program earlier this year in Australia. "Now, when you zoom in to areas of interest on Google Maps, you'll more easily be able to...

Sphinn Is Dead: Long Live Anything Else

September 1, 2010, 1:13 pm
Ruud Hein discusses why the removal of voting from Sphinn is a spectacularly bad idea

Apple Announces New iOS, iPods, iTunes, Ping Social Network, Apple TV

September 1, 2010, 1:03 pm
Apple held its big event today, and showed off several things.  At the event, Steve Jobs said that Apple now has 300 retail stores, and will soon open one in Spain making it 11 countries. He said that Apple has shipped 120 million iOS devices, and that there are 230,000 new iOS activations per day. He also said they've had 6.5 billion app...

6 Ways to Know He’s “The One”: Client Edition

September 1, 2010, 12:21 pm
Another great post by Lisa Barone. If you've been in business for any length of time you'll know this post on saying no to the wrong clients is completely true. Whether you put it into practice may be another story!

Sphinn Says Goodbye To Voting

September 1, 2010, 11:59 am
Within a week or two, the voting model will end at Sphinn. Stories can still be submitted, but editors will consider those in addition to others they find. Why? Rather than build community, voting -- an activity which is also in decline -- seems to foster an anti-community "who's winning" atmosphere.

Madden NFL Superstars Launches On Facebook

September 1, 2010, 11:18 am
Electronic Arts has launched Madden NFL Superstars on Facebook that allows users to create their own fantasy team by collecting NFL players and competing in matchups with their friends. “Each day on consoles, fans are playing as many games online as the equivalent of 750 full NFL seasons,” said Peter Moore, president of EA...

Who Will Win the TV OS Battle?

September 1, 2010, 10:55 am
There is a lot of talk about connected TV, particularly with Apple's announcement on the subject expected this afternoon. Retrevo reached out to WebProNews with some commentary on the subject. The following comes from Retrevo's Andrew Eisner, a computer journalist and the director of content for Retrevo. Everyone loves apps! A library of...

Booyah Utilizes Facebook Places for Standalone App

September 1, 2010, 10:13 am
Booyah, makers of the check-in app/game MyTown, have unveiled a new game today, and it is is the first standalone app to utilize the recently launched Facebook Places API. "In addition to being the first app built exclusively for Facebook Places, it is the only app that accesses Facebook Search," says Booyah. "In InCrowd, players...

Case Study: Google Webmaster Tools for Diagnostics

September 1, 2010, 10:02 am
Google Webmaster Tools gets a bit of slack because you are “giving Google too much information” I say take off your tinfoil hats, there is method behind the madness and GWT can be an invaluable tool for crawling diagnostics – as this post proves.

Study: 83% of ALL Holiday Shoppers Influenced by Reviews

September 1, 2010, 9:41 am
ChannelAdvisors’ 2010 Consumer Shopping Habits Survey is out just in time for the holiday season. The free report provides valuable insights for anyone in the ecommerce, B2C space. So, what jumped out at me? Well, it wasn’t so much that 59% of those surveyed start their gift search at a search engine–with 28% heading straight to...

Amazon to Take On Netflix With Subscription Service?

September 1, 2010, 9:27 am
The Wall Street Journal is reporting that Amazon is working on a subscription service for TV shows and movies. The company has reportedly been talking with NBC Universal, Time Warner, News Corp. Viacom, and others about such a service. The offering would appear to be a direct competitor to things like Netflix, iTunes, and Hulu plus. According to...

Information Architecture: How To Help Users Find Relevant Content - Part 2

September 1, 2010, 9:10 am
Can information architecture principles be easily put to good use when trying to help your readers find relevant content on your site? When your web site is so full of content that a simple search box won't do the trick anymore, what can you do to structure and make all of your content more easily accessible? Photo credit: Ndul By employing...

What We Can Learn Internation Beer Advertising

September 1, 2010, 9:08 am
It is hard not to enjoy beer marketing. Even if you are not a marketer, this industry always offers creative advertising (particularly on TV) that is fun to watch and spends lots of money doing it. Every year at the Super Bowl, a good number of the Top 10 ads come from beer companies. In other venues beyond sports, beer advertising often ...

What We Can Learn From International Beer Advertising

September 1, 2010, 9:08 am
It is hard not to enjoy beer marketing. Even if you are not a marketer, this industry always offers creative advertising (particularly on TV) that is fun to watch and spends lots of money doing it. Every year at the Super Bowl, a good number of the Top 10 ads come from beer companies. In other venues beyond sports, beer advertising often ...

Greenpeace Protests Facebook's Data Center

September 1, 2010, 9:01 am
Facebook's won the support of a lot of people as it builds a data center in Prineville, Oregon; an official Facebook Page is full of positive comments from locals.  However, because the facility will primarily be powered by coal, Greenpeace - along with around 500,000 individuals - has sided against it. A campaign to "get Facebook to...

5 Laws That Fuel Your Procrastination

September 1, 2010, 8:55 am
Do you ever set out to do a task, and 3 hours later you’ve done just about everything else except the thing you originally set out to do? Join the club. I’ve found myself having a number of conversations recently about productivity. And a quick search online revealed a shed-load of time management and productivity posts and articles. Due...

Google Now Indexes SVG Files

September 1, 2010, 8:47 am
Google is now indexing SVG files. SVG, which stands for scalable vector graphics, is a widely-deployed, royalty-free,  XML-based format for vector graphics and support for interactivity. The format was developed and is maintained by the W3C SVG Working Group. "We're big fans of open standards, and our mission is to organize the...

Target To Start Selling Facebook Credits Gift Cards

September 1, 2010, 8:35 am
Target said today it will be the first retailer to sell Facebook Credits gift cards at all of its 1,743 stores and on beginning September 5. Facebook Credits gift cards will be available in increments of $15, $25 and $50. Facebook says its gift cards will be an “ideal gift” this holiday season for users who like playing...

comScore Acquires Nedstat to Create the iPad of Analytics

September 1, 2010, 8:33 am
comScore announced today that it has acquired Nedstat, an online analytics and optimization firm based out of Amsterdam. The acquisition enables comScore to substantially expand its presence in Europe, with offices in the Netherlands, Belgium, the UK, France, Germany, Spain, and Sweden. The company says this will help it reach out to new clients...

Enjoy These 5 Mobile Apps This Labor Day Weekend

September 1, 2010, 8:25 am
Family reunions and quick getaways have become a Labor Day tradition for most people, but which apps work best for taking holiday trips? Grip’ spent several months testing various apps on each platform to see which ones make’s top five travel apps. If you have an iPhone, Blackberry or Android phone, here’s a...

Salesforce Announces Jigsaw for Salesforce CRM

September 1, 2010, 8:12 am has announced the arrival of Jigsaw for Salesforce CRM. This is a new crowd-sourced business data service for Salesforce CRM customers. A spokesperson for Salesforce tells WebProNews today's announcement is significant for the following reasons: - Breadth: With Jigsaw Inside, sales and marketing professionals will get ...

How Getting Overly Obsessed with Search Engine Optimization Can Kill Your Online Business

September 1, 2010, 8:08 am
How's that for an advice coming from a guy who eats, sleeps and breathes Search Engine Optimization? If the truth be told, I should be aiming to convince people that SEO is the holy grail of internet success rather than repelling them. Just to make it clear, I am in full senses and not in a mood to shoot myself in the foot. So when I say, don't...

Experian Hitwise Has Launched Two Major Search Products

September 1, 2010, 7:42 am
At some point during the crush of Connected Marketing Week, Experian Hitwise announced the launch of two new premium Search Intelligence products that can improve your search marketing performance. I just found the press release in my email, so I hope you don't mind if I finally get around to reporting the "news."Click to read the rest of this...

No Surprise Here: Millenials Cherish Mobile Devices

September 1, 2010, 7:36 am
There is one thing about research and statistics. No matter how obvious the findings there is still that moment of relief that comes from some form of validation of even the most obvious conclusions. eMarketer has highlighted a study done by the Pew Research Center from May of this year that verifies what many would see as obvious. More...

Talking B2B Social Media ROI at SES Hong Kong 2010

September 1, 2010, 6:57 am
Just a quick note to say Ill be travelling down to Asia for Search Engine Strategies Hong Kong the week after next. Its the first time the event has been held there, so should be a fascinating immersion into all the online marketing activities in the region. Ive been honoured to be asked to speak on the keynote discussion panel on the second day ...

The Real Cost of Buying Links for SEO: -$4 Million

September 1, 2010, 6:47 am
I was reading a copy of the Inc 500 issue on my flight back from Dallas this weekend and came across an article about a seasonal online retailer that was "penalized" right before the Holidays for paid links and estimated the loss of organic search visibility at $4 million in sales. Now he's "thanking" Google for the spanking because he's mended...

Facebook Takes Aim at Target Customers with Credits Card

September 1, 2010, 6:42 am
Be careful how you read that headline. This is not an announcement of a Facebook credit card. This is about the new 'credits' card that Facebook will be selling in Target stores, starting this Sunday, for the upcoming holiday season. I guess the semi-confusing terminology makes sense though since Facebook is never clear about much of anything...

Greplin is Real Personalized Search

September 1, 2010, 6:37 am
There's a new kind of personalized, social search available that may trump any effort we've seen from Google to date in this corner of search. Greplin is a new site that searches through "all your online data in one place, really fast" - or at least your the online data you have in the services that it supports, which is likely far from all of...

Apple to Update Apple TV (with Netflix), iTunes, iPod Touch

September 1, 2010, 6:07 am
Apple announced that it will be streaming an event online today at, at 10:00 AM Pacific/1:00 PM Eastern. "Apple will broadcast its September 1 event online using Apples industry-leading HTTP Live Streaming, which is based on open standards," the company says. The whole thing is so open, you have to use a Mac running Safari on Mac OS X...

comScore Acquires Nedstat, Global Analytics and Online Optimization Provider

September 1, 2010, 5:31 am
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has acquired Nedstat, a leading provider of web analytics and innovative video measurement solutions for approximately $36.7 million. Headquartered in Amsterdam, the Netherlands, Nedstat offers world class technology that helps organizations optimize...

Ebay To Ban Google Checkout

September 1, 2010, 4:29 am
"Starting next July, eBay will no longer let Google provide transaction checkout services on eBay Web sites. It wont allow any checkout service except its own PayPal-featured service. Google Checkout doesnt offer PayPal."

Where Will Google be in 5 Years?

September 1, 2010, 12:18 am
This is actually a really cool video from Google recently where a viewer asked Matt Cutts where they see Google in 5 years. With the lighting speed of this industry 5 years from now could look completely different from today and it most likely will. Matt states that he would like to see more of Google be open sourced and really get the community...
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