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Cup of Joe: You Are Going To Lose!
September 30, 2011, 11:55 pm
They are in our work places. They are in our churches. They are in our schools. They are in our government. And some times they are even in our families. There are naysayers everywhere. From this point on you have a choice, buy in to their garbage, or continue to play ball. Either way the choice is yours.
Business Wire Wins Press Release SEO Patent
September 30, 2011, 9:45 pmBusiness Wire has been awarded a patent that covers press release SEO tactics. The patent language is foggy, and either handed Business Wire useless intellectual rights or permission to sue every company who ever optimizes a press release.
Busin...
Google Unveils Site Health Feature in Webmaster Tools
September 30, 2011, 8:45 pmUsers logging into Google Webmaster Tools may be surprised to see a new feature right away. The new multi-site feature, named, “Site Health” was announced by Google yesterday on the Webmaster Central Blog.
The central idea of the ...
Bing Adds Airport Maps for 42 U.S. Hubs
September 30, 2011, 8:00 pmBing has launched a new set of maps that weary travelers are sure to appreciate. Airport Maps include directions to and from, with a sortable directory of services and stores within the airport.
Airport stores and kiosks can be sorted by bu...
Sucker Punches, Jabs and Bruises: September 2011 Buzz
September 30, 2011, 7:52 pmby Becky Uline This past month dealt out a handful of smackdown across the board. From weather, the market, and politics to the skies above our heads, there was nowhere to hide. Round one: Political squabbling A congress that can barely agree on anything has a hard time getting things done, as demonstrated again this month when it narrowly avoided...
Heads Up: Scheduled Maintenance for Microsoft Advertising adCenter on October 8th, 2011
September 30, 2011, 7:06 pmOn Saturday, October 8, 2011, adCenter will be unavailable from approximately 11:00 A.M. to 7:00 P.M. Pacific Time for routine system maintenance. Though you will be unable to access adCenter during this time, please note that campaigns will continue to run normally and your ads will continue to serve. We apologize for any inconvenience.
Google Hypes Black Eyed Peas Google+ Hangout on Homepage
September 30, 2011, 6:50 pmGoogle’s homepage is advertising that tonight at 6 p.m., Google+ users can hang out with the Black Eyed Peas. This is strange considering millions visit Google every day but Google Hangouts are limited to 10 people, and will.i.am’s pre...
This Halloween, Watch for Angry Birds
September 30, 2011, 5:59 pmby Michael Krumboltz Lock your doors! Shut your windows! Hide your birdseed! This Halloween, the Angry Birds are coming for you! The makers of the hit videogame have launched a line of costumes based on the game's cranky characters. There are outfits for babies, kids, and adults. The baby costumes are cute and relatively inexpensive at around $25....
Final Notice: Microsoft Advertising API Version 6 Sunsets Today, Upgrade to Version 7 or 8 Now
September 30, 2011, 5:33 pmAs youve seen in previous posts here on the API Blog, Microsoft Advertising adCenter API Version 6 will sunset as of today, September 30th. After today, Microsoft will end support of Version 6 in the Sandbox and Production environments. If you are still using adCenter API Version 6, your ads and campaigns will continue to run, but you will no...
Google Panda Update: Google Confirms New One
September 30, 2011, 5:28 pmGoogle has confirmed to WebProNews that an iteration of the controversial Panda update was launched this week. When asked directly if this occurred, a Google spokesperson told us, "yes,
Digg IOS App for iPhone and iPod Touch
September 30, 2011, 5:23 pmWe are happy to say that the Digg App 2.0 is now available in the Apple App Store. An iPhone app has been one the most frequently requested products from Digg users and we're glad to be back with an improved version.
Microsoft Advertising adCenter Desktop Upgrade: Introducing Notification Icons and Improved Account Search
September 30, 2011, 5:07 pmThe difference between managing your campaigns via adCenter on the web versus using the adCenter Desktop is akin to the difference between doing long division by hand versus using a calculator. Sure, both get the job done, but one of them is far faster and a more efficient use of your time. Speaking of efficiency, thats what this months adCenter...
Google+ Is Google Itself, Says Google VP
September 30, 2011, 5:00 pmGoogle+ is the overriding connection between all Google services. That's how Google's Bradley Horowitz described it in an interview, conducted by Wired, that delved into some of the most common and important questions about the Goog...
Twitter, Social Media Popularity & Food Poison
September 30, 2011, 4:42 pmToday's infographic roundup looks at social media in a variety of different lights: the top people, the impact on democracy, the impact on social change and the history of Twitter (to name a few).
Terra Nova, Green Day, and Monopoly at McDonalds
September 30, 2011, 4:21 pmTwitter is a wonderful place for one-liners. To be funny on the site, you've got to be sharp and practice economy of language. You've only got 140 characters to make an impression.
Sexy Chicken Get its Own Twitter Feed
September 30, 2011, 4:21 pmThe lead image of this particular entry, featuring a chicken posed in a provocative manner, has reached viral status. So much so, in fact, the "sexy chicken" now has its own Twitter feed, and its followers are increasing.
Facebook Still Dislikes The Concept of Disliking
September 30, 2011, 3:50 pmOne of the grand new things coming to Facebook (according to Facebook) is the open graph and "frictionless sharing." Not only does Facebook want to be the place where everything you do around the web is shared,
iPhone 5 Prototype, Google Beer & Rambo
September 30, 2011, 3:35 pmToday's video round-up has some a touch of the inspirational, a touch of the artsy, and plenty of the just plain cool. I'll let you decide which is which.
Top In August: Groupon Drops and Weather Rises
September 30, 2011, 3:35 pmWhich websites topped the list of the most visited in August? Google, Facebook, Yahoo and YouTube. But that's not really new news, is it? But scan down Kantar Media's list of the Top 250 Websites for August and there are some lines of note. Take, for example, Groupon. That's quite a hit. LivingSocial also saw a drop in numbers but it wasn't nearly...
A Young Woman Hears Herself for the First Time
September 30, 2011, 3:35 pmby Mike Krumboltz This amazing video has gone viral and deserves to be seen. In the short clip, a 29-year-old woman finally hears her own voice for the first time. Her reaction is both heartbreaking and inspiring. Watch it for yourself below.
A Google Store In England?
September 30, 2011, 3:19 pmMove over Apple, because you aren't the only popular tech brand capable of opening a trendy hang-out/store,
Google Shows Circle Counts for People In Search Results
September 30, 2011, 3:04 pmLately, Google has been placing a lot of emphasis on the importance of who you are on the web. That's why they want you to use your real name on Google+ (or more broadly, your Google Profile).
iPhone 5 Rumor: Larger Storage Capacities Upcoming?
September 30, 2011, 2:49 pmHow much information will the upcoming iPhone 5 store when it hits the markets in the near future? If the rumblings are to be believed, the newest iPhone will match the storage capacity of its iPad cousin/brother/relative.
Study Shows Multi-Screen Advertising Aids Recall
September 30, 2011, 2:48 pmYou know how two heads are better than one? Apparently, three screens top that when it comes to advertising recall. Google and Nielsen got together on this study to determine the effectiveness of multi-screen marketing. They gathered groups of people and had them watch a 15-second video ad for a Volvo S60 sedan. Some saw the ad only on TV. Some...
Google, Dogfish Head Team Up For Worldly Beer
September 30, 2011, 2:18 pmGoogle’s first attempt at brewing has resulted in a beer that taps ingredients from all across the globe. They teamed up with Delaware craft brewery Dogfish Head to make “URKontinent,” a Belgian Dubbel style beer with flavors from five different …
6 Tactics for Awesome ROI on LinkedIn Ads
September 30, 2011, 2:00 pmWhen it comes to targeting strategies for LinkedIn, you need to know the various demographics, locations, and vocations of LinkedIn users. Once you’ve done that, you need to take this information and determine an advertising strategy that wi...
Enter Our Advertising Week Competition! Share Your Ad Week Story #aw8Story
September 30, 2011, 1:42 pmWell, we're stepping on the plane tomorrow and travelling to New York for Advertising Week. This year, not only will you be able to watch , read and interact with our coverage from this year's adstravaganza, you'll be able to win an Xbox 360 Kinect bundle too! We know that many magical things happen over the five days of the event. People will...
Is "the Cloud" Overrated?
September 30, 2011, 1:26 pmWith so much hype around how great cloud computing is, it's hard to imagine it any way other than good. The news is full of stories about what the cloud can do, the increased adoption rate of the cloud, and how more and more businesses are developing cloud applications. As a result, it would be really easy for businesses that are not on board with...
Facebook Faces A Whole New Round of Privacy Concerns
September 30, 2011, 1:26 pmLast year at f8, Facebook revealed its Open Graph and social plugins. Shortly thereafter, privacy concerns became a major point of discussion throughout the media and around the water coolers.
Modern Warfare 3: It's What You Want For Christmas
September 30, 2011, 1:11 pmIt's almost October, which means that everyone is already gearing up for the big holiday shopping season. One of the biggest elements to any holiday shopping season since the mid 80â²s is games,
Google Chrome to Beat Out Mozilla Firefox by December
September 30, 2011, 1:11 pmAccording to a recent report by the StatCounter web analytics firm, Google Chrome is on track to pass Mozilla Firefox's number of users by December of this year. Unless Mozilla Firefox, which is the world's second-most used browser in the world, can put an end to Chrome's rapid growth rate, the Firefox browser era may be coming to a close. The...
Is “the Cloud” Overrated?
September 30, 2011, 1:00 pmWith so much hype around how great cloud computing is, it's hard to imagine it any way other than good. The news is full of stories about what the cloud can do, the increased adoption rate of the cloud, and how more and more businesses are developing cloud applications. As a result, it would be really easy for businesses that are not on board with...
Modern Warfare 3: It’s What You Want For Christmas
September 30, 2011, 12:59 pmIt’s almost October, which means that everyone is already gearing up for the big holiday shopping season. One of the biggest elements to any holiday shopping season since the mid 80′s is games, and this year looks like it will …
redditcon...If we build it, will you come?
September 30, 2011, 12:35 pmEver since last year's amazing DC Rally & party , we at reddit have been discussing having a convention-redditcon, if you will. I have met with convention planners and have been told what it takes to make a large convention happen, and it is a gargantuan undertaking. What we want to know now is this: are you all interested in attending a...
Bing Unleashing Tiger to Speed Search Results
September 30, 2011, 12:30 pmBing and Microsoft engineers are working on new back-end search infrastructure, with the goal of delivering faster and more relevant search results for users. Known as “Tiger,” the new index-serving technology is being incorporated int...
Yahoo! Young Media Star: Caitlin Hegarty
September 30, 2011, 12:14 pmSocial sharer, proud Spartan and eBay connoisseur Editor's Note: Wednesday we announced the winners of our Yahoo! Young Media Stars , media planners who exemplify the art and science of media strategy. The winners will travel to Advertising Week as guests of Yahoo!. Here we introduce our first Young Media Star, Cailin Hegarty of Digitas. Hailing...
Filtering 'bad' traffic: get beyond good and evil
September 30, 2011, 12:04 pmIn some parts of the world, lengthy conversations are still being held on the subject of persuading clients to devote enough budget to digital. In light of past battles nearly won, it's particularly maddening that some paid search campaign managers seem so bent on handcuffing their own accounts, that they are limiting their upside through a...
Chrome To Pass Firefox By The End Of 2011
September 30, 2011, 11:38 amGoogle's Chrome browser is growing in popularity, and naturally that means that it's drawing users away from the other big boys, Internet Explorer and Firefox. Currently, Internet Explorer is still the most popular browser by a pretty wide margin,
Advertising Week 2011: 10 Sessions to Watch
September 30, 2011, 11:28 amA list of the top can't-miss sessions With Advertising Week 2011 just a week away, we've started packing our bags and creating a plan of attack. After taking a close look at the jam-packed schedule , we've created our list of top can't-miss sessions. Hope it helps make your week a little saner! 1. "Moms & The New Zeitgeist: The complex world of...
DaniWeb Loses Over Half of Traffic: Is the Panda Back?
September 30, 2011, 11:23 amIf you've followed the Google Panda update saga throughout the year, you may recall Dani Horowitz's story. She runs an IT discussion community called Daniweb, and it was hit hard by the Panda update,
Google Analytics Premium: Better Support & Goodbye Data Sampling
September 30, 2011, 11:20 amFrom Daniel Waisberg: "Google launched a paid version of Google Analytics that processes higher volumes of page views and provides additional support. The general feature set and user experience remain the fundamentally the same as the standard product. "
DaniWeb Loses Over Half of Traffic: The Panda is Back.
September 30, 2011, 11:13 amUpdate: When asked if an iteration of Panda was implemented this week, a Google spokesperson told us, “yes.” She also provided the following statement: “We’re continuing to iterate on our Panda algorithm as part of our commitment to returning high-quality …
Premium Google Analytics with a Premium Price Tag
September 30, 2011, 10:47 amYesterday afternoon, Enrique Munoz Torres, the Product Manager of the Google Analytics team, announced a new Premium version of Google Analytics. Initially, the product will only be available in the US, Canada, and the UK where Google indicated that it has already signed on Papa John's, Travelocity, Gucci, and Transunion for the premium service....
Creative Branding – The Process to Making Your Mark
September 30, 2011, 10:29 amWhat exactly is branding? Learn about the creative process to establishing your brand identity.
Google Launches Important New Tools for Webmasters
September 30, 2011, 10:24 amGoogle made a couple relatively quiet announcements this week that have pretty big ramifications for webmasters who want to get more traffic to their sites. If you’re a Webmaster Tools user, you can thank Google for a new “Site Health” …
Crushing Barriers to Launching an SEO Firm " Part 2: Experience
September 30, 2011, 10:16 amWhen I started my company, I had a few solid years of SEO experience to draw on, with good references at each place of employment. I entered the industry in an entry-level SEO position with a large e-commerce company that specialized in home furnishings. Soon thereafter, the VP of technology at the company was hired by Ask.com to work as a senior...
Full Tilt Poker Gets License Revoked, Players Still Left Without Refunds
September 30, 2011, 10:15 amUnfortunately, if you still have money tied up in Full Tilt Poker, the chances of you seeing it any time soon are worse than pulling that case Ace on the river. Three months after their gambling license was suspended, Full …
Are You Weird Enough to Succeed at Online Marketing?
September 30, 2011, 9:45 amThere will never be another Nirvana. Or Coca Cola. Or Stephen King. Apart from a very few anomalies, no band, brand, or author will ever achieve the level of cultural penetration that Generation X was the last to witness happen in real time. Our culture has broken apart into millions of little tribal pieces. It's not because kids these days aren't...
Amazon Looking to Buy Palm, Get Into the OS Game?
September 30, 2011, 9:30 amThe days of Amazon being known as a bookseller or a retail giant might be coming to a close. Oh, of course they'll still be both of those,
iPhone 5 Rumor: Design Prototype Has Larger Screen, Thinner Frame
September 30, 2011, 9:14 amIf you think that you've been following the swirls of rumors surrounding the possible new design of the iPhone 5, just wait until you see what the folks over at BENM.at have done.
Scrapers and the Panda Update - A Match Made in Heaven
September 30, 2011, 9:14 amI have an associate that runs a very large and heretofore successful content site. He's an experienced and competent entrepreneur and CEO. For several years, everything came together, according to plan, as his website and traffic grew exponentially. He was adding staff and negotiating a move to new offices. The future seemed bright, sunglasses and...
$30 Million in Funding for Blekko: Blekko Has More Cash to Slash the Web
September 30, 2011, 9:14 amOn Wednesday, search engine startup Blekko received $30 million in funding from various investors including Yandex, Russia's top search engine. Trailing only behind Google, Bing, and Yahoo, Blekko is the fourth largest search engine in the US. With its motto "slash the web," Blekko strives to provide search results that lack the spam and content...
Infographic Link Building with StumbleUpon Paid Discovery
September 30, 2011, 9:14 amAs a social marketing tool, StumbleUpon Paid Discovery (a.k.a. StumbleUpon ads) is underrated. Paid Discovery helps people who are likely to be interested in your infographic - or your clever article or how-to guide, etc. - find your infographic at a fraction of the cost of traditional promotional methods.
Paid Search Conversion by Position
September 30, 2011, 8:37 amIt’s been a little over a month since Google added the {adposition} parameter to its ValueTrack capabilities and we were quick to implement it in order to see what insights we could gain from the ability to see the specific position of all individual ad clicks.
Position data available previously was far less granular — about the best you...
Companies Cannot Live on Websites Alone
September 30, 2011, 8:11 amYou have probably heard it said that man cannot live by bread alone. In case you are wondering, that wasn’t said by a nutritionist who was promoting a more well balanced diet but instead from an offer of something bigger than what we think we need. It’s a good subject to consider but for now let’s keep the discussion to the web.
It appears...
5 Cheat Sheet Basics for International SEO
September 30, 2011, 7:47 amThe growing Global Economy has significantly increased the number of companies seeking search marketing strategies to connect with target audiences all over the world. Many clients we work with at TopRank Online Marketing are either already global organizations or aspiring to deliver products and services in different countries. As a result, we...
Google+ Will Come to Signify Google
September 30, 2011, 6:04 amRegular readers of this blog may have noticed that I've spent the majority of my time opining on and noodling over Google+, how it's feature set and user base are growing and what it all means vis-a-vis Facebook and their battle for out attention, If you said I was caught up in the minutiae around Google+, you'd be right. That's why it's great to...
Google’s Hulu Bid ‘In the Range of $4 Billion’
September 30, 2011, 6:00 amGoogle made the highest bid for streaming video site Hulu, reportedly around $4 billion, more than double what it paid for YouTube, Business Insider reported. However, Google was also bidding on some as-yet unspecified extras that didn’t mee...
Review of Google’s Real-Time Analytics
September 30, 2011, 2:15 amIntroduction to Google Analytics Real-TimeYesterday, Google announced the launch of Google Analytics Real-Time, which provides users with access to information about what is happening on their website(s) right now. This tool provides owners with information about which of their content or pages are popular and is especially beneficial for data...
Building a Site FAQ? Less Questions, More Content
September 30, 2011, 1:11 amA few weeks ago, I wrote a post entitled "Should Your Site Include a FAQ? that discussed whether or not it was worth developing an SEO FAQ for potential clients. I wasn't sure how much information was too much, in terms of the Brick Marketing SEO strategy. There is no "magic solution" or "secret" to SEO, so it's not like I'd be giving away trade...
Google Analytics Gets New Design, Real Time Feature and Paid Premium Service
September 30, 2011, 1:06 amGoogle Analytics has been one of those helpful "freebies" that Google hands out to everyone for free because they can (and because they love the fact that websites the world over are dependent on them to analyze their success or failure). The last few days have been really busy with announcements from Google regarding the continued upgrading of...
Google's Hulu Bid 'In the Range of $4 Billion'
September 30, 2011, 12:35 amGoogle made the highest bid for streaming video site Hulu, reportedly around $4 billion, more than double what it paid for YouTube, Business Insider reported. However, Google was also bidding on some as-yet unspecified extras that didn't mee.
Title Tags - Is 70 Characters the Best Practice? - Whiteboard Friday
September 30, 2011, 12:15 amPosted by Aaron Wheeler It's often pretty difficult to make a short title for a webpage that offers a lot of varied or super-specific information. At SEOmoz, we say that the best practice for title tag length is to keep titles under 70 characters. That's pretty pithy considering that the title also includes your site or brand name, spaces, and...
Google Analytics Real-Time
September 29, 2011, 11:50 pmToday we're very excited to bring real time data to Google Analytics with the launch of Google Analytics Real-Time: a set of new reports that show what's happening on your site as it happens.
Connecting With Your Influencers
September 29, 2011, 11:29 pmSocial networks have become the primary source of new content for many professionals trying to stay current in their field or to discover the latest insights. This is especially true for Internet Marketing professionals: we must constantly seek new opportunities for improvement while maintaining a thorough understanding of current tools. Platforms...
Facebook's Timeline Will Impact Your Career
September 29, 2011, 10:49 pmTimeline is going to change the way Facebook interacts with our professional lives. Here are the changes to watch for — and the ways you can make them work for you instead of against you
Blogger Adds 7 Dynamic Views for Easier Content Discovery
September 29, 2011, 9:00 pmBlogger has released seven new "dynamic view" templates. These templates speed up the content's load time and organize your blog's content in a number of visually rich ways to aid content discovery.
About the Templates
Google emphasizes that t...
Google’s Legal Woes: U.S. Government, Motorola, AT&T ... Al Franken?
September 29, 2011, 8:00 pmA number of updates on Google legal and antitrust woes cropped up this week, as the Department of Interior/Microsoft case came to a close, the Google/Motorola deal received a second request, and Google filed to prevent release of proprietary infor...
Facebook Fixes Cookie Issues as Lawmakers Urge FTC Privacy Probe
September 29, 2011, 7:00 pmIt was recently discovered that some Facebook cookies were left in-tact after logout. While the issue has since been resolved, select data is still tracked and recent Facebook patent information indicates that all logged-out tracking may be intent...
How Marketers Can Connect with the 3 Mindsets of Search [STUDY]
September 29, 2011, 6:00 pmA recently released research study by About.com and Latitude identifies three distinct mindsets in search and offers insight into how marketers can offer ads and align them with content that better appeals to each mindset. Three Mindsets of Search...
Sign Up for Technology Basics for Business, 17 October, London
September 29, 2011, 5:29 pmSign up now for this free Tech4StartUp Brtiain event in London aimed at small and newly formed businesses. Come along and get a great overview of the latest technologies and how you can master IT basics and gain a competitive advantage in your business. Microsoft is sponsoring the nationwide StartUp Britain initiative, aimed at inspiring,...
Is Spotify's Million Signups Through Facebook A Marketing Game Changer?
September 29, 2011, 5:00 pmShould Google and Apple be concerned with the huge jump in signups music streaming app Spotify experienced after it launched its Facebook partnership at f8 last week?
Sean Parker, Facebook's first president and shareholder, has found a great way...
Ads, Search, Analytics & Star Wars Music
September 29, 2011, 4:38 pmThe video round-up is strictly business today. Well, almost. There is some pretty sweet Floppy drive music and some business-based comedy from an Onion guy. But plenty of marketing material too. View other daily video round-ups here.
The Atlanta Braves, National Coffee Day, and Sing-alongs
September 29, 2011, 4:13 pmTwitter is a wonderful place for one-liners. To be funny on the site, you’ve got to be sharp and practice economy of language. You’ve only got 140 characters to make an impression. And what better way to wind-down the work …
When SEO appears on The Archers'
September 29, 2011, 4:12 pm'There can be no further doubt that it's mainstream. Yes, a discussion around search engine optimisation has featured on never-ending Radio 4 farming-community soap opera The Archers. You're probably wondering why I would know this. The answer is that, being prematurely middle aged enough to refer to the radio as "the wireless", I am also middle...
Jennifer Creegan on Brand Building at Advertising Week 2011
September 29, 2011, 4:12 pmIn the weeks leading up to Advertising Week, we've visited a couple of my favorite Microsoft storytellers, Jaron Lanier and Bill Buxton . With days left, I'd like to introduce you a person who helps bring those stories to life, Jennifer Creegan: As General Manager of the Brand Advertising Business Group at Microsoft,
Apple Rumors, iPods, Privacy & Video Sharing
September 29, 2011, 4:04 pmToday’s infographic roundup looks at Apple rumors, the life of the iPod, privacy on Facebook and Google+ and habits of online video viewers. Perhaps the best infographic here, however, is the one from Fast Company at the bottom about the …
Chrome poised to take No. 2 browser spot from Firefox
September 29, 2011, 3:57 pmGoogle's Chrome is on the brink of replacing Firefox as the second-most-popular browser, according to one Web statistics firm.
Forza Motorsport 4 Launched Through Integrated Campaign
September 29, 2011, 3:57 pmFor all those who love to race, October sees the launch of the next iteration of the highest rated racing game of this generation: Forza Motorsport 4. With any exciting product comes the ultimate challenge whats the best way to launch? With a 90 TV clip to launch Forza Motorsports 4 in the UK, Insights from a Thinkbox research study showed over...
The Walking Dead Webisodes To Launch Before Season 2 Premiere
September 29, 2011, 3:44 pmAMC’s hit zombie series The Walking Dead returns in October and I must say that I’m pretty excited. “Pretty,” because a.) I wasn’t too thrilled with the way the first season ended, although I understand that it was a shortened …
YouTube Down For Some Users
September 29, 2011, 3:25 pmI have to say this is the first time I’ve seen this happen, and I’ve spent a lot of time on YouTube since I’ve been writing for WebProNews. I’ve had random videos not work, but right now, nothing is working. …
Blekko Gets New Funding ($30 Million)
September 29, 2011, 3:16 pmBlekko has secured a new $30 investment from a mix of investors (some old, some new), including Russian search engine Yandex. CEO Rich Skrenta tells WebProNews, “Money will be used to expand and grow the service – hiring, infrastructure, marketing, …
Quality Scores are Underrated
September 29, 2011, 3:01 pmAnother fantastic atricle by one of the best in the industry on quality scores.
Google Analytics Real-Time Launches for Real Time Traffic Data
September 29, 2011, 2:55 pmGoogle announced the launch of a new set of reports in Google Analytics today, which shows you what's happening with your site as it happens. Pretty cool. It's called Google Analytics Real-Time (fittingly).
Social Gamers Rock the Online Marketing World
September 29, 2011, 2:55 pmThere are those who believe that video gamers are anti-social misfits who step outside their cave-like comfort zones only in search of food and the occasional shower. And while that might of been true of a generation who consumed Pac-Man cereal for every meal, it's no longer the case. Today's gamers come from a wide variety of age groups and...
Whoops, I Didn’t Mean for You to Read This
September 29, 2011, 2:48 pmGreat thought piece from Brian Solis about Facebook Timeline: "Indeed, privacy as we knew it is dead. It is now something that we have to learn and teach. Your privacy settings in Facebook are yours to manage. But, to do so takes initiative and an understanding that like your credit score, what you share online requires definition and...
Google's Legal Woes: U.S. Government, Motorola, AT&T ... Al Franken?
September 29, 2011, 2:40 pmA number of updates on Google legal and antitrust woes cropped up this week, as the Department of Interior/Microsoft case came to a close, the Google/Motorola deal received a second request, and Google filed to prevent release of proprietary infor.
"Aim High" Aims To Personalize Your Viewing Experience
September 29, 2011, 2:24 pmWarner Bros Studio has created what it calls a new "social series" that takes data from your Facebook graph and throws it into the show you're watching. The show,
Google Needs To Drop the Limits on Circles
September 29, 2011, 2:24 pmYou can only have 5,000 people in your circles on Google+. You can also only add about 1,000 in a day's time before getting an error message. This isn't brand new information,
Twitter Ad Revenues Also Continue to Climb
September 29, 2011, 2:09 pmYesterday, we took a look at the general state of affairs in online advertising and from a revenue perspective, it's was all, up, up, up. Today, eMarketer has numbers on Twitter alone and it's right on trend with the rest of the market. eMarketer predicts that Twitter will pull in $139.5 million in global ad revenues this year. That's an increase...
“Aim High” Aims To Personalize Your Viewing Experience
September 29, 2011, 2:07 pmWarner Bros Studio has created what it calls a new “social series” that takes data from your Facebook graph and throws it into the show you’re watching. The show, called “Aim High” will debut on October 18th on Facebook and …
Michael Forever Tribute Concert to Be Pay-Per-View on Facebook
September 29, 2011, 1:22 pmWe've talked a lot about the competition between Facebook and Google, which in my opinion, boils down to identity in the end. But there are plenty of narrower areas where they're competing, and video is among them.
Nexus Prime, Ice Cream Sandwich Unveiling Set For October 11th?
September 29, 2011, 1:13 pmAn invitation has been circulating today for a Samsung Mobile Event called “Unpacked 2011.” Its subtitle is “The Google Episode,” and the invitation asks invitees to join them for an event to “get a look at what’s new from Android.” …
Social Media 101 For Business - WCCO & MIMA
September 29, 2011, 1:12 pmA social media panel at a bowling alley? Yes, that's how I started my Thursday morning this week, thanks to WCCO Radio (Minneapolis/St, Paul) which was host to a panel on Social Media for Business at Pinstripes in Edina. Esteemed panelists included several familiar faces and brands including MIMA Board members: Brent Shiely ( @brentshiely ),...
Amazon Silk Browser Already Raising Concerns
September 29, 2011, 1:02 pmAmazon made a pretty big splash yesterday with the unveiling of the Kindle Fire tablet and new versions of the Kindle. What many in the industry consider to be the most interesting news of the bunch, however,
3 Holiday SEO Projects: Microdata, Freebies & Harvesting Links
September 29, 2011, 1:00 pmIt’s that time of the year again. There are code freezes just around the corner for most online retailers and those big brands that aren’t focused on hitting holiday sales goals are getting their 2012 search engine marketing budgets al...
How to Communicate in Twitterbites For Re/Tweet-Friendly Blog Posts
September 29, 2011, 12:57 pmby Stoney deGeyter Social media has changed the way we work, think and communicate. It must also, therefore, change the way we write. Throughout history, communication has evolved. Common vocabulary has gone from "thou" to "you" to "u", and in some cases, to "fu!" Once common words change spelling, meaning and even become obsolete. (Anyone...
Violated Online - Rebuilding Your Reputation
September 29, 2011, 12:47 pmWhile a trustworthy reputation could take years to build, it could be destroyed in a matter of minutes. At first, this seems ironic, but when you think about all the information online that is extremely accessible, it makes more sense.
US Congressmen Requesting FTC Investigation of Facebook Cookies
September 29, 2011, 12:47 pmLast weekend, Australian technology blogger and hacker Nik Cubrilovic posted that Facebook cookies were tracking users in an unconventional manner. Even after a user had signed out of Facebook, the social networking giant was continuing to track that user's web activities. Facebook openly admitted it was collecting data from a network of...
Violated Online – Rebuilding Your Reputation
September 29, 2011, 12:33 pmWhile a trustworthy reputation could take years to build, it could be destroyed in a matter of minutes. At first, this seems ironic, but when you think about all the information online that is extremely accessible, it makes more sense.
Flickr Android App Channeling Instagram?
September 29, 2011, 12:16 pmDid Flickr essentially release an Instagram clone? And if so, is there something wrong with that? Considering imitation is the highest from of flattery, and Flickr's undeniable popularity, copying such a popular app,
Yahoo! Young Media Stars at Advertising Week
September 29, 2011, 11:35 amThree media planners to watch In the advertising world, so-called creatives - the designers, photographers, cinematographers and writers who develop ads - seem to get all the love. But a lot more goes into developing successful campaigns than pictures and words. It takes strategy . That's where the media planner comes in. This too-often unsung...
The Ever-Changing World of Social Media
September 29, 2011, 11:29 amGoogle+ is growing a lot now that it's open to the public. It's worth noting, but there is a much bigger picture in the social media competition conversation than Facebook users vs. Google+ users. Do you use any Google product?
Paranormal Activity 3 Turns to Twitter to Increase Buzz
September 29, 2011, 11:14 amViral marketing for movies has been apart of our consciousness dating back to The Blair Witch Project. From there, we've seen successful ventures from The Dark Knight and Cloverfield, to name a few. Now,
Jon Stewart Takes On LinkedIn
September 29, 2011, 11:14 amI'll admit it, I'm not that active on LinkedIn. I came to the party late, and with my heart (and time) already invested in Facebook, Twitter and to a certain extent Google+,
@Bing "Decide Your Local Hotspot" and Win a Windows Phone
September 29, 2011, 11:04 amWith the Mango update for Windows Phone starting to roll out this week, we thought it would be timely to give five lucky people a brand new Samsung Focus running Windows Phone 7 to celebrate. Today (September 29 th ), we will be tweeting simple questions from the @Bing Twitter handle asking you to decide which local hotspot is your favorite. Let...
Groupon Rewards: Groupon Customers Rewarded for Merchant Loyalty
September 29, 2011, 10:43 amWhen deciding whether or not to offer a Groupon, many merchants struggle with wondering if they will gain repeat business or simply offer deeply discounted products or services to one time customers. In order to combat this fear, the daily deal giant launched Groupon Rewards as a way to allow merchants to track deal redemption and ROI and...
Link Building vs. Link Attraction
September 29, 2011, 10:32 amI’m suggesting that you focus on link attraction rather than rely solely on link building. If you generate awesome content and then promote it, you’re going to attract natural links. In effect, if you develop really compelling material, links will follow as the content gets shared.
iPhone 5 Rumor: Launch Will Be A "Game Changer"
September 29, 2011, 10:27 amWhen the new iPhone is finally unveiled at the just-announced "Let's Talk iPhone" media event scheduled for October 4th, there's no doubt that it will already have a massive amount of excitement and buzz surrounding it.
iPhone 5 Rumor: Launch Will Be A “Game Changer”
September 29, 2011, 10:19 amWhen the new iPhone is finally unveiled at the just-announced “Let’s Talk iPhone” media event scheduled for October 4th, there’s no doubt that it will already have a massive amount of excitement and buzz surrounding it. People want the new …
A Social Media Marketing Case Study: Uncertainty by Jonathan Fields
September 29, 2011, 10:12 amI started blogging in 2007 because I'd just signed my first book deal with Random House and I realized that social media was about to become a huge tool in any author's marketing arsenal. What I didn't realize was how huge. It's become the core of my marketing outreach not just for books, but for everything I do. But with the launch of my new...
WebmasterWorld Weekly Roundup September 29
September 29, 2011, 10:10 amWebmasterWorld's weekly roundup of hot topics and discussions you may have missed in the last few days. (-Subscription required)
Boston Red Sox Find No Sympathy on Twitter
September 29, 2011, 9:56 amThe sports world is buzzing right now with the collapse of the Boston Red Sox and, to a lesser extent, the Atlanta Braves. The thing about the Braves is,
Smarter Google+ Circles on the way?
September 29, 2011, 9:21 amThe competition between Google+ and Facebook continues to heat up. Facebook has made moves recently that make its sharing and friends lists a little more Google+ Circles-like.
NASA Tweetup Wants To Give You Access To The Mars Curiosity Rover Launch
September 29, 2011, 9:21 amDo you follow @NASA on Twitter? If you don't, you should, because followers of NASA are about to get the chance to hang around Kennedy Space Center and hobnob with all the awesome NASA people on November 23rd-25th. Oh,
Twitter Revenue Projections: A Mixed Report
September 29, 2011, 9:20 amAccording to a recent eMarketer report, Twitter's 2011 advertising revenues will fall short of the earlier $150 million projection. However, when compared to Twitter's $45 million of revenue in 2010, the revised 2011 projected revenues of $139.5 million represent a growth rate of 210%. The primary reason Twitter will not meet the $150 million...
Facebook's Turn for Government Probe?
September 29, 2011, 8:50 amMove over Google and make room for Facebook on the exam table. Facebook just caused a letter to be sent from tow elected officials to the FTC (Federal Trade Commission) which is like a rite of passage to say "you made it" in today's Internet business world. Google's likely advice to Facebook if they are truly being called to the mat over privacy...
Facebook’s Turn for Government Probe?
September 29, 2011, 8:36 amMove over Google and make room for Facebook on the exam table. Facebook just caused a letter to be sent from tow elected officials to the FTC (Federal Trade Commission) which is like a rite of passage to say “you made it” in today’s Internet business world.
Google’s likely advice to Facebook if they are truly being called...
Quit whining and embrace change
September 29, 2011, 8:19 amI am about to embark on a journey that most people dread. I am moving (and in my world, that means both my home and my office.) My family moved about 1,000 times when I was a kid. OK, maybe not 1,000 - but definitely over six times. There were times when I attended a different school every year. I have such a negative Pavlovian response around...
The Politics of Google
September 29, 2011, 8:03 amWith great success comes great responsibility and, at least in Google's case, incredible scrutiny. Governments the world over are licking their chops to take a swipe at the Internet giant (let's all agree to stop calling them the search giant since they are much more these days) and it creates some very odd situations. Yesterday a couple of those...
You Get What You Pay For With SEO, Just Like With Everything Else
September 29, 2011, 7:31 amPerhaps the best explanation about "Cheap SEO" that I've seen.
Yandex Invests $15 Million In Blekko, and $15 Million From Others
September 29, 2011, 7:24 amYandex, the most popular search engine in Russia, is expressing its affinity with a $15 million investment in Blekko and a commitment to share some of its computing power and other technology with its new U.S. partner. Blekko is getting an additional $15 million from another group consisting mostly of its earlier investors, U.S. Venture Partners,...
Yang Back In Control At Yahoo?
September 29, 2011, 7:17 amThere are rumors that Jerry Yang is stepping in to fill the leadership void that exists after Carol Bartz's ouster from the CEO spot. Granted, that is not a particularly large void to fill since it is the conclusion of most is that the Bartz years weren't exactly the salad days of Yahoo. But Jerry Yang stepping back in? Let's take a trip down...
A Guest Posting Process
September 29, 2011, 6:00 amOver the last few months at Distilled I’ve been refining my guest posting process to make it more efficient and scalable whilst maintaining quality standards, and in the post I’m sharing my entire process. It’s not revolutionary and is probably similar to the techniques that other guest posting fanatics (?) are using out there,...
UK Launch: Bing Events - All The Information You Need for a Great Night Out
September 29, 2011, 4:58 amIf you read our Bing Blog , read the Telegraph , Stuff Magazine or if you have recently searched for tickets for a gig or an event on Bing you are aware of a very cool new feature that just launched in the UK Called Bing Events. It is the first time a major search engine has provided a fully comprehensive events listing with all the details needed...
Tips for Understanding Your Online Audience
September 29, 2011, 1:17 amIt's marketing 101"define your audience. If you don't know who your target audience is, and know the in and out of their behavior and motivations, you'll never be able to create an effective marketing campaign to reach and influence them. It sounds like a simple enough concept to understand,
Blog Posts to Read for September 29, 2011
September 29, 2011, 12:10 amBelow you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! PREMIUM MEDIA: Content Matters When You Want to Market Effectively This post takes a look at a few ways to ensure that you're on the...
Using Social Media to Get Ahead of Search Demand
September 29, 2011, 12:05 amPosted by iPullRank Before I even start saying anything about keyword research I want to take my hat off to Richard Baxter because the tools and methodologies he shared at MozCon make me feel silly about even thinking about bringing something to the Keyword Research table. Now with that said, I have a few ideas about using data sources outside of...
Samsung, Google Serving Ice Cream Sandwich at CTIA
September 28, 2011, 11:34 pmMembers of the media received a special treat from Samsung Mobile tonight: an invite to join the consumer electronics company and Google for a special night, dubbed "Samsung Mobile Unpacked 2011Google Episode." Here's most of the invite to the event, which is dated Oct. 11 and takes place in San Diego, the same day and city CTIA Wireless is...
Dead Sea Scrolls Online, Searchable, Thanks to Google
September 28, 2011, 10:00 pmThe famed Dead Sea Scrolls have gone digital, thanks to a collaboration between Google and The Israel Museum, Jerusalem. Five of the scrolls are now viewable online in high-resolution digitized format. An English translation of the origi...
Google Pays INRIX Millions to Improve Real-Time Traffic Data
September 28, 2011, 9:00 pmGoogle has awarded real-time traffic information company INRIX a multi-year, multi-million dollar contract to provide Google Maps and Google’s mobile navigation applications with crowd-sourced traffic data from more than 30 million sources.
...
Testing Facebook Comments for WordPress
September 28, 2011, 8:40 pmAfter talking to ShoeMoney at BlueGlass TPA , I've decided to give Facebook Comments for WordPress a run on SEJ for a couple of weeks to see how it works. The Facebook Comments should eliminate a lot of comment spam issues (this is an 8 year old blog so we get A LOT) and I hear that the virality of the commenting can generate a lot of Facebook...
Google Zeitgeist: Larry Page on Search, Google+, Motorola & More
September 28, 2011, 8:00 pmIn a rare public speaking appearance, Google CEO Larry Page addressed the search giant’s business partners at the annual Zeitgeist conference in Paradise Valley, Arizona. Despite his visible discomfort speaking publicly, Page shared his exci...
Search Advertising Revenues Hit $7.3 Billion in First Half of 2011 [Report]
September 28, 2011, 6:43 pmSearch advertising remains the online advertising leader, as revenues increased to $7.3 billion during the first half of 2011. During the same period, online advertising shattered more records, growing to a record $14.9 billion in revenues.
That...
Microsoft Advertising adCenter Desktop Upgrade: Introducing Notification Icons and
September 28, 2011, 6:11 pmThe difference between managing your campaigns via adCenter on the web versus using the adCenter Desktop is akin to the difference between doing long division by hand versus using a calculator. Sure, both get the job done, but one of them is far faster and a more efficient use of your time. Speaking of efficiency, thats what this months adCenter...
Be a Beta Tester for the Microsoft Advertising adCenter Mobile App!
September 28, 2011, 5:25 pmGreetings adCenter Community! As a part of our teams ongoing commitment to understand and respond to customer needs, were expanding our normal internal evaluation process to our customers and would like to invite you to take part as a beta user of our adCenter mobile app. The mobile application, like all other beta projects, is a proof-of concept...
Google+ Hits 50 Million Users, Adds Circle Sharing
September 28, 2011, 5:00 pmMany brands have been impatiently waiting for Google to unveil Google+ business profiles. Now there's more news that should make marketers even more eager: Google’s social network has hit an estimated 50 million users, partially thanks ...
Chrystel Barranger from KRAFT on Integrated Digital Marketing - #AdVision
September 28, 2011, 4:54 pmWe caught up with KRAFT's Chrystel Barranger during Cannes and talked to her about what inspires her, digital marketing and how it's beginning to fully integrate with more traditional forms of media. In addition to being inspired by the spectacular scenery in the south of France, Chrystel found ingenuity in the work presented at the event. Not...
The Red Sox, Andy Rooney, and The Porn Industry
September 28, 2011, 4:28 pmTwitter is a wonderful place for one-liners. To be funny on the site, you've got to be sharp and practice economy of language. You've only got 140 characters to make an impression.
Business Wire Patents SEO Strategy
September 28, 2011, 4:24 pmPress release distribution service Business Wire announced that it has been awarded a U.S. patent for the technological process of optimizing and distributing press releases to maximize their ability to be found and tracked in the search engines. So, basically …
AdWords, Deadly Reviews, Office Pet Peeves & Divorce
September 28, 2011, 4:13 pmToday's infographic roundup looks at pet peeves around the office (are you annoying the hell out of your co-workers?), the impact of local reviews on businesses, how people interact with AdWords, how confident CEOs are, social media's impact on loyalty,
Is Spotify The True Alternative to Music Pirating?
September 28, 2011, 4:13 pmWith the popularity of Spotify growing daily, especially since the Facebook partnership announcement, does this mean the service also represents an honest-to-goodness alternative for would-be music pirates? If reports from Sweden are extrapolated out to the rest of Internet-using population,
Amazon Gets into the Tablet Biz with Kindle Fire
September 28, 2011, 3:47 pmLast week, I succumbed to temptation and bought an iPad. Now, I'm wondering if I made a mistake because Amazon's new Kindle Fire is looking mighty good to me. Kindle Fire is just one of four new Kindle-based products Amazon is launching today. On the lower end, there's a new lighter, smaller, Kindle. Finally, there's a Kindle Touch (for all those...
Wireless Carriers Keep Your "Private" Data For a Long, Long Time
September 28, 2011, 3:47 pmWhen it comes to data retention, most of us know by now that there are multitudes of different people who hold on to your "private" data for various reasons. Of course,
Wireless Carriers Keep Your “Private” Data For a Long, Long Time
September 28, 2011, 3:38 pmWhen it comes to data retention, most of us know by now that there are multitudes of different people who hold on to your “private” data for various reasons. Of course, this is why your “private” data isn’t really “private” …
The Future of Your SEO Career
September 28, 2011, 3:11 pmSo here we are, aren't we? It's 2011, SEO is still not dead (despite a decade of claims to the contrary), but the landscape is very, very different in this post-Panda world. Most sites that have been hit by Panda (inclusive of all iterations) are still on ice some 7 months after the initial roll out. Businesses have been destroyed, livelihoods...
Jerry Yang Back in Control at Yahoo?
September 28, 2011, 3:06 pmAs you may recall, Yahoo recently fired CEO Carol Bartz. It was kind of an ugly parting of ways. Upon the announcement, Yahoo said it had appointed Timothy Morse Interim CEO, and that the company formed an Executive Leadership Council …
Internet Ad Revenues Reach New Heights
September 28, 2011, 3:00 pmInternet ad revenues are climbing, which must mean people are buying. (Or at least, I hope so.) According to new numbers from the Interactive Advertising Bureau, ad revenues hit $14.9 billion in the first half of this year. That's a growth rate of 23.2%. The second quarter of 2011 was record breaking, with a reported $7.7 billion over $6.2 billion...
Accidental Noindexation Recovery Strategy and Results
September 28, 2011, 3:00 pmPosted by chadburgess This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. "I know before the cards are even turned over..." - Mike McDermott, Rounders When Mike McD was...
VLC Media Player Coming to Android?
September 28, 2011, 2:46 pmWhile the Android environment does support various types of media files, one of the knocks on the OS is it’s not easy to watch movies on. Issues with media conversion and a lack of playback control has hamstrung the Android …
Web Form A/B Testing: How I Increased Form Fills by 37%
September 28, 2011, 2:43 pmLast month, I launched an A/B test of our Request a Quote form page to see if a new design would impact the percentage of form fills. I planned the design of a new version of the page to see if the some of the basic “best practices” really had an impact. The result was a 37% increase in form fills.
Twins Who Are Different
September 28, 2011, 2:30 pmby Claudine Zap The term "twins" usually brings to mind two nearly identical people. But that's not always the case. In rare instances, twins have been born with some unusual differences. Here's a look at some extraordinary pairs. First, take James and Daniel Kelly , recently profiled by the UK's Guardian . Born in 1993 to Alyson and Errol Kelly...
Andy Rooney Disses Bill Gates, Don Draper Pitches Facebook Timeline & Amazon Unveils Kindle Fire & Silk
September 28, 2011, 2:13 pmThese are some interesting times we're living in as highlighted (in very different ways by the Larry Page/Eric Schmidt and Thundercats videos below).
SEO: Success Through Delegation & Integration
September 28, 2011, 2:00 pmI’m a big fan of delegation – at least that’s what my last review decided. We are forever talking in SEO about how best to integrate SEO activity with the work of other departments, from PPC to display to social media to PR.
Ev...
Trip Planning App Wins Foursquare Hackathon
September 28, 2011, 1:58 pmLast weekend, Foursquare held their annual global hackathon, where they challenged developers all over the world to create new apps using the Foursquare API. The hackathon lasted for 48 hours straight, over 6 continents.
Facebook Posts Lead to Vacated Wins for High School Football Team
September 28, 2011, 1:38 pmIn a story that sounds like it was ripped from a Friday Night Lights script,
The Exes Strike Back
September 28, 2011, 1:37 pmby Mike Krumboltz Nothing lasts forever, especially love in Tinseltown. Stars are usually tactful when it comes to not bashing their exes in public, but every once in a while, somebody says something stupid and everyone goes bananas. The most recent case was, of course, Brad Pitt's ill-advised comments regarding his breakup with Jennifer Aniston....
Free PubCon Vegas Passes from Trackur
September 28, 2011, 1:22 pmOne of the benefits of being the CEO of Trackur is that I get to approve crazy deals. You know, the kind that seem too good to be true? Well, it must be the cooler temperatures, because I have just approved a FREE Gold Pass to PubCon Vegas to anyone that prepays for four months of our Ultimate plan. Here's the math on that: $1508 for 4 months of...
Groupon Rewards Loyalty Program Announced
September 28, 2011, 1:04 pmGroupon announced a new loyalty program today called Groupon Rewards, which lets consumers get special deals when they go to local businesses multiple times. They earn rewards from merchants who utilize the service, when they pay with their credit or …
TrueView Video Ads Open Treasure Chest of AdWords Inventory
September 28, 2011, 1:00 pmGoogle has expanded video ad options and added a new online video campaign creation section in the AdWords UI, allowing advertisers to create video ads for delivery across the Google Display Network (GDN) and the YouTube within a single interface....
Kindle Fire: New Amazon Tablet Fires a Shot at Apple iPad
September 28, 2011, 12:05 pmThis morning, Amazon's chief executive, Jeff Bezos, introduced the Kindle Fire. The brand new Android-based tablet weighs only 14.6 ounces and features a dual-core processor and seven-inch screen. Although the Kindle Fire has the attractive price of $199, it is missing some of the features that made the iPad popular. For example, it does not have...
Marin Next Makes Advanced PPC Budget & Bidding Recommendations
September 28, 2011, 12:00 pmMarin Software has released an intelligent recommendation engine for their online advertising management platform, with a white paper designed to help marketers increase their ROI and save time. In 'Taking Paid Search Performance to the Next Level...
Silk: Amazon Gets Into the Browser Game
September 28, 2011, 11:49 amAmazon isn't only entering the tablet space today with the unveiling of the Kindle Fire. It's also entering the web browser space. The company unveiled its new browser, which will appear exclusively on the Kindle Fire. It's called Silk.
SEO content marketing roundup, week ending September 28th
September 28, 2011, 11:49 amWelcome to this week's latest and greatest web-writing news, jet-lag edition! Abbreviated yet full of great links from content and social media marketing, search and SEO. Without further ado, here 'tis'. Content Marketing Top Rank posts three internet marketing trends that you don't want to miss. Content Marketing Institute posts the content...
The Facebook Timeline, as Pitched by Don Draper
September 28, 2011, 11:11 amIf you learn one thing from this video, it’s that Don Draper is a much better pitchman than the notoriously awkward Mark Zuckerberg. Maybe if Zuck put on a slick 60s suit and started chain smoking Lucky Strikes during Facebook …
New Delicious Not a Big Hit With Users of Old Delicious
September 28, 2011, 11:00 amI wasn’t already using Delicious before they unveiled the redesign this week, so I’m not missing anything that was there before. That said, I’ve known about Delicious for years. I’ve checked it out from time to time, but just never …
Twitter is a Mobile Whale: 45% of Daily Tweets from Mobile Devices
September 28, 2011, 10:47 amYesterday, at the 2011 Mobilize conference, Twitter's VP of engineering Michael Abbot spoke with Om Malik regarding Twitter's overall growth and the role mobile devices play in that growth. Prior to joining Twitter 16 months ago, Abbot led the software and services team at Palm. Since Abbot joined the company a little over one year ago, Twitter...
Effective Link Building Using Event Blogging
September 28, 2011, 10:47 amPhoto Credit You can attend a conference or local event, blog about it, and people will link to it. Having blogged recaps to many different events with mixed backlink results, I'd like to address more effective ways of blogging about events, if SEO and link building is one of your primary goals. Pre-Event A few questions I ask when preparing for...
SEO Shortcuts Take You Nowhere Fast
September 28, 2011, 10:32 amIn our modern world, every second counts. How long does it take to get around the Starbucks drive-through? How fast can you text? How quickly does a webpage load? Google flat out tells you it took 0.25 seconds for them to pull 50,700,000 results that match your search query. Was that fast enough for you or could it be even quicker? Everyone is...
Is Apple Killing The iPod Shuffle and Classic?
September 28, 2011, 10:11 amAs companies move forward with new, exciting products, it's inevitable that they need to phase out older, less inventive products. It looks like Apple is doing just that, as they might be discontinuing the iPod classic and iPod shuffle.
Amazon Kindle Fire Tablet, Kindle Touch, Cheap Kindle Unveiled
September 28, 2011, 10:05 amAmazon has revealed its much-anticipated tablet device. It’s called the Kindle Fire and it’s only $199. It has a 7″ multi-touch LCD display, and has no camera or mic. It’s Wi-fi only. It weighs 14.6 oz. It has a dual-core …
Getting Started on Google AdWords TrueView Video Ads
September 28, 2011, 10:00 amGoogle AdWords has released a new self service campaign format specifically to build video advertising campaigns. AdWords for Online Video campaigns bring completely new video ad formats previously not seen on YouTube promoted video accounts. This...
iPhone 5 Rumor: Release Date October 14th, AT&T Gearing Up
September 28, 2011, 9:21 amYesterday, we got confirmation of the much-discussed rumor of the big Apple media event supposedly happening on October 4th. Apple began sending out invitations to the event, which will in fact occur on the 4th at 10 am PST. The …
How to Master the One Trait That Makes You Unstoppable
September 28, 2011, 9:09 amNassim Nicholas Taleb wrote about the black swan " the impossible-to-predict event that changes everything. The terrorist attack, the earthquake, the worldwide economic meltdown. But in the world we live in now, it's the white swan " the ordinary, predictable event " that's becoming rare. Black swans show up every day. Storms and disasters ' and...
Discussion: Is Digg Relevant To You As a Marketer?
September 28, 2011, 8:54 amOver the years, Digg has been a huge target for marketers because of its ability to drive exposure to content -- exposure that typically resulted in both traffic and links. But Digg has evolved over the years and doesn't seem to have the same cachet it used to have (at least in my opinion). In our "Discussion of the Week," we want to know: Does...
Andy Rooney Retiring: Here Are Some Greatest Hits
September 28, 2011, 8:52 amOn Tuesday, CBS announced that the legendary Andy Rooney would be making his last regular appearance on 60 Minutes this upcoming Sunday. Rooney, who is now 92, has spent 33 years with the venerable newsmagazine. Rooney has held the time …
Google Makes Site Search Analytics Easier
September 28, 2011, 8:51 amGoogle is making it easier for site owners who use Google Custom Search to add Google Analytics Site Search tracking from their custom search engine. “Google Analytics Site Search reports provide extensive data on how people search your site once …
GE Google Electric: Google Invests in Residential Solar Energy
September 28, 2011, 8:38 amOn Tuesday, Google announced that it is investing $75 million into a fund with Clean Power Finance Inc. to help install solar panels for up to 3,000 homeowners. San Francicso based Clean Power Finance Inc. allows solar power installers to partner with investors such as Google in order to provide solar electricity systems to homeowners without...
Google Launches Blogger Dynamic Views
September 28, 2011, 8:25 amGoogle launched what it calls “Dyanmic Views” for its blogging platform Blogger, which gives users seven new ways to display their blogs. The seven views are: Classic, Flipcard, Magazine, Mosaic, Sidebar, Snapshot and Timeslide. The following video shows them off: …
Making conversations on Orkut easier
September 28, 2011, 8:18 amHave you ever been surprised to learn that someone commented on a video you posted but you did not noticed it? Well, some of us have also been that and we wanted to fix it it. Today we are launching four improvements for most Orkut users: 1. A new page called "conversations", which shows new scraps you get, new replies or comments to conversations...
The Future of Enterprise Search Solutions
September 28, 2011, 8:08 amStephen E. Arnold, the author of Pandia's ebook the Landscape of Enterprise Search , discusses new challenges facing enterprise search vendors. By Pandia Guest Writer Stephen E. Arnold In the article "Enterprise Search, Trends and Solutions", I looked at what the enterprise search system vendors offer customers today. In this article I will look...
Top 10 Retail SEO Mistakes UK Brands Are Still Making
September 28, 2011, 7:52 amLast week I asked on Twitter to see what common SEO mistakes were still being made by retail websites. This received a great response, so I thought I'd share the top replies with our readers. I've picked some UK high street retail examples to help display the issues raised, but please note that we have no connection with any of these websites - so...
Amazon Introduces Silk Web Browser
September 28, 2011, 7:52 amToday in New York, Amazon introduced Silk, an all-new web browser powered by Amazon Web Services (AWS) and available exclusively on the just announced Kindle Fire. You might be asking, 'A browser? Do we really need another one?'
Are Online Reviews Killing Your Business? [Infographic]
September 28, 2011, 7:47 amRegardless of the size of your business online reviews can make or break you. It's a difficult game to monitor and mange but one that can't be ignored unless, of course, that you like being blind sided by reviews that you weren't aware of. If that's the case you may want to look for another line of work! Just sayin' ''.
Larry Page Says Google Biggest Threat Is Google
September 28, 2011, 7:40 am"There are only companies that have good fast decisions. As companies get bigger, they slow down decision making, and that's a big problem."
Not Your Same Old Blogger: New Designs to Take On Increasing Competition
September 28, 2011, 7:32 amThe Blogger platform for blogs is still one of the most widely used platforms on the web but it certainly is not one that gets a lot of press for innovation. Google is trying to change that by offering new Dynamic Views which make presentation of blog materials a lot more modern and is Blogger's attempt at staying competitive in the blog platform...
Five Great Ways to Segment Your Leads for Effective Marketing Automation
September 28, 2011, 6:56 amChanging how you segment your leads using marketing automation could make a great impact on the success of your campaigns. There's no reason to limit yourself to information from form fields, when the best information you have is about the behavior of your leads and the actions that they've taken. Specifically, segmentation gives you the...
Social media attribution: friend or foe?
September 28, 2011, 6:12 amSocial media attribution based on influence, actions, and interactions: friend or foe?
Retailers Find Consumers Using Tablets Are More Likely to Buy
September 28, 2011, 5:40 amRetailers have found an interesting characteristic of consumers who browse their websites using tablets: They're much more likely to pull the trigger on purchases than other online shoppers.That discovery is making retailers focus on tablets ahead of the all-important holiday season ...Tablets still account for only a small percentage of overall...
Microsoft Takes Down Kelihos Botnet
September 28, 2011, 3:06 amKelihos, also known by some as 'Waledac 2.0' given its suspected ties to the first botnet Microsoft took down, is not as massive as the Rustock spambot. However, this takedown represents a significant advance in Microsoft's fight against botnets nonetheless.
Why Article Spinning Doesn't Work
September 28, 2011, 1:11 amArticle spinning is one of those black hat SEO tactics that gives the rest of the industry a bad reputation. The basic premise of article spinning is that your write one article and submit it to hundreds of article submission sites. You might change up some of the content by replacing certain keyword with synonyms, but about 90% of the article...
Conquer Link Directory Best Practices for SEO
September 28, 2011, 12:30 amPosted by Cyrus Shepard Good news to all you link builders out there. SEOmoz just updated the PRO SEO Web Directory List . The long overdue update includes over 400 directories (up from 180) separated into three categories Web, Local and Social. Wait, arent link directories dead? The practice of obtaining links from online directories has changed...
How to Spoof Facebook Friends with Dodgy Headlines from Trusted News Sources
September 28, 2011, 12:30 amI’m not sure how long users have been able to edit the titles and descriptions of news posts shared by friends, but people should be aware – especially marketers.
Here are a few things I really shouldn’t be able to do, yet inex...
Google+ Getting Google Voice, Google Apps and... the World?
September 27, 2011, 11:39 pmGoogle+ is getting integrations with Google Voice, Google Apps and other products, according to Matt Mastracci, CTO and founder of DotSpots, and now a Gr.ipe team member . Mastracci went digging in Google+ code and learned that Voice, Apps, a Facebook Wall-like feature and something called Google Experts are on the way. Google Voice, with which...
comScore YouTube Partner Reporting Rankings Reveal 7 Significant Secrets
September 27, 2011, 9:16 pmThe first month of official comScore YouTube Partner Reporting rankings were announced last week. The data from the comScore Video Metrix service for August 2011 provided a never-before-seen comparison of viewership across hundreds of the 20,000 Y...
Bill Clinton's Rare Talent
September 27, 2011, 8:03 pmby Mike Krumboltz The highly anticipated Decade of Difference Concert is drawing near. Former president Bill Clinton (whose Clinton Foundation is being celebrated) may want to invest in a new camera to help remember the big night. Or maybe not. In addition to Clinton's many other talents, he is known for having a near photographic memory. The term...
Conductor Examines SEO Technology Impact on On-Page Auditing [STUDY]
September 27, 2011, 8:03 pmConductor just released the second part of their Unoptimized SEO series, How SEOs are Missing out on Natural Search Traffic by Neglecting On-Page Auditing. The first report demonstrated that technology reconfigures the SEOs focus, allowing them to...
Google’s 13th Birthday: 12 Top Stories From the Past 12 Months
September 27, 2011, 6:45 pmGoogle officially became a teenager today. The search engine that became synonymous with search and the “don’t be evil” motto has now been part of the Internet experience for 13 years.
What can we expect from Google this year? ...
Music Tuesday: Nirvana, Katy B and Rock in Rio
September 27, 2011, 5:45 pmIt's never been a better time to be a music lover. Whether you're looking for an intimate glimpse of an up-and-coming star, an orchestral take on hard rock songs, or a place to watch major stars perform live - we've got it all this week. Nirvana's Nevermind Turns 20 Is this the album that launched a thousand flannel shirts (or, ahem, quite a few...
Tips from the Editorial Team: Avoiding Account Closures in Microsoft Advertising adCenter
September 27, 2011, 5:09 pmHere at Microsoft, we want to ensure that ads serving on Bing and Yahoo! are not only relevant, but high quality as well. For this reason, we have Editorial Guidelines to ensure that users are getting both relevant and high quality experiences. The Editorial.
Yahoo: Deal for iPhone Not Strictly a Hallucination
September 27, 2011, 5:05 pmThis story originally appeared on ClickZ:
Susan Kuchinskas wrote Yahoo: Deal for iPhone Not Strictly a Hallucination
Yahoo has taken a drubbing in the media lately, with pundits opining it will soon be sold off for parts. So a recent conf...
Facebook: This Time it's Political
September 27, 2011, 4:38 pmFacebook is about to tighten their ties to Washington D.C. with the formation of a new political action committee . Facebook sent out this quote by e-mail: "FB PAC will give our employees a way to make their voice heard in the political process by supporting candidates who share our goals of promoting the value of innovation to our economy while...
Facebook: This Time it’s Political
September 27, 2011, 4:28 pmFacebook is about to tighten their ties to Washington D.C. with the formation of a new political action committee.
Facebook sent out this quote by e-mail:
“FB PAC will give our employees a way to make their voice heard in the political process by supporting candidates who share our goals of promoting the value of innovation to our economy...
Popular iPhone App Improvements, Geocities & Justin Bieber Meets Slipknot
September 27, 2011, 4:23 pmThis is the second time I've mentioned Justin Bieber today in an article, as he came up in an infographic round-up as well,
FIFA, Nancy Grace, and Google
September 27, 2011, 4:23 pmTwitter is a wonderful place for one-liners. To be funny on the site, you've got to be sharp and practice economy of language. You've only got 140 characters to make an impression.
For ranking algorithms, AdAge is no Google
September 27, 2011, 4:17 pmby Mike Moran As someone who has worked on ranking algorithms, I know how difficult they are to develop. No, check that. They are easy to develop. They are hard to develop only if you want them to actually work. All this was brought to mind recently when Advertising Age ("AdAge" to the in crowd). changed the ranking algorithm for its Power...
Justin Bieber, Windows 8 & UFOs
September 27, 2011, 3:47 pmWe have an interesting mix of infographics from around the web today. The Justin Bieber comes in when InboxQ looks at the Twitter accounts that get the most questions asked of them. There's a lot of buzz about Windows,
About.com Identifies the Three Mindsets of Search
September 27, 2011, 3:47 pmWhy do people search online? According to a survey commissioned by About.com , they do it for one of three reasons. They want answers, they want to be educated or they want to be inspired. Answer Me , is all about finding a quick solution to a problem or that little detail that's niggling at your brain. "How do I get a broken light bulb out of the...
Dead Island Movie, Based on Awesome Trailer, Gets the Green Light
September 27, 2011, 3:31 pmRemember that breathtaking reverse-action trailer for the zombie survival game Dead Island? It looks like it's going to be the basis for an upcoming film from Lionsgate studios.
Facebook: Where We Reach Out When Life Happens
September 27, 2011, 3:21 pmFor members of the " Facebook Generation ", Facebook has become the de facto conduit for communication when something important occurs in our lives. Yesterday, Mark Zuckerberg revealed further design upgrades at the annual f8 Conference, including " Timeline ", which will be a form of digital biography of our lives and encourages users to see...
Nirvana's Nevermind Anniversary Celebrated with 24-hour Concert Stream from VEVO
September 27, 2011, 2:40 pmIn sure to make you feel old news, Nirvana's seminal 1991 album Nevermind turned 20 this month - September 24th, to be exact. This means that Nevermind has probably grown out of his Nirvana stage by now. All kidding aside,
Google Apps Status Dashboard Gets an Update
September 27, 2011, 2:40 pmGoogle has made some changes to the Apps Status Dashboard - the site that shows outages and downtime of Google products, with descriptions of the issues at hand. Now,
4 Quick Ways to Audit Your Paid Search Account
September 27, 2011, 2:30 pmPoor account structure and bad campaign settings can cost you hundreds or thousands of wasted dollars every week. Like a physical for your account, good auditing helps to catch bad habits and some warning signs before costs spiral out of control. ...
Nirvana’s Nevermind Anniversary Celebrated with 24-hour Concert Stream from VEVO
September 27, 2011, 2:23 pmIn sure to make you feel old news, Nirvana’s seminal 1991 album Nevermind turned 20 this month – September 24th, to be exact. This means that Nevermind has probably grown out of his Nirvana stage by now. All kidding aside, …
Google Invests Over $850 Million in Clean Energy
September 27, 2011, 1:53 pmGoogle announced today that it is investing $75 million in a fund with Clean Power Finance to help up to 3,000 homeowners go solar, bringing the company's total investment in clean energy to $850 million.
iPhone 5 Rumor: Sprint Committed To Unlimited Data?
September 27, 2011, 1:33 pmToday we got confirmation that Apple is in fact holding a big media event on October 4th to discuss the new iPhone. It had been rumored for a little over a week,
A Simple Guide to What Makes a Good Link
September 27, 2011, 1:30 pmOur industry is by nature quite active and vocal online. Hundreds of thousands of SEO blogs exist, with a wide range in quality, originality, and novelty of content. To those of us practicing SEO on a daily basis, a lot of content may be summarily...
Google's 13th Birthday: 12 Top Stories From the Past 12 Months
September 27, 2011, 1:17 pmGoogle officially became a teenager today. The search engine that became synonymous with search and the "don't be evil" motto has now been part of the Internet experience for 13 years. What can we expect from Google this year? .
Firefox 7 Download Now Available from Mozilla
September 27, 2011, 1:17 pmMozilla has launched Firefox 7 for Windows, Mac and Linux. It comes with speed improvements and tools for developers to create faster sites and apps. "Firefox manages memory more efficiently to deliver a nimble Web browsing experience," Mozilla says.
30 Google SERP Changes That Impact Your SEO Strategy
September 27, 2011, 1:07 pm* Just a few years ago SEO was really simple . You had to be in the top 10 or rather in the top 3 for relevant keywords. Then the traffic came and with it the leads, sales or whatever you wished. Today there is no real top 10 anymore . Even if you are at #1 in the organic search results, you might be below the "fold" so that users have to scroll...
Microsoft In-App Advertising: Now More Mobile Developers Can Make Money
September 27, 2011, 12:41 pmYou requested it. We listened! International expansion for developer onboarding and payouts has been the number one requested feature for the Microsoft Advertising solution for Windows Phone app developers. Today, we expanded our international footprint beyond the United States and can now support developers in eleven additional countries:...
How Far Would You Go to Get Your Dream Job?
September 27, 2011, 12:00 pmWhat would you do to get a job? It's clear that finding a job is not an easy task and is especially challenging in this economy. As a result, the expectation level for applicants is much higher. So, what do people have to do to get a job today?
Display Network Best Practices
September 27, 2011, 11:58 amGood tips on how to properly structure and optimize display network buys.
Facebook Partnership Boosts Spotify Sign Ups
September 27, 2011, 11:40 amWhile the fallout from Facebook's f8 conference focuses directly on privacy and user data gathering, and the requisite backlash once the new features went live, there are some success stories to be told as well. Just ask Spotify.
Skype iPhone/iPad Apps Get Updated
September 27, 2011, 11:24 amSkype just got some new features on the iPhone and iPad versions. An update for the iPhone app includes a feature that reduces shakiness of an outgoing Skype video chat, when you're using the rear-facing camera. "So,
Don’t Put All Your Eggs In One Basket – A Diverse Marketing Strategy
September 27, 2011, 11:22 amA post about how to broaden your online marketing strategy.
iPhone 5 Release Event Officially Announced By Apple
September 27, 2011, 11:09 amIt appears as all of those rumors surrounding an official iPhone launch event were correct, as an invitation has surfaced that officially declares October 4th the date for the big media event.
Google+ Reaches 50 Million Users
September 27, 2011, 11:09 amLast Tuesday, the Google Blog announced that Google+, which had been "invitation only," was changing to "open access." According to data from Experian Hitwise, since Google+ made the service publically available, Google has seen a 1269% increase in traffic to the social networking site. In the week following its public launch, Google+ increased to...
Meeting and collaborating with our Help Forum Top Contributors
September 27, 2011, 10:58 amA couple weeks ago, 32 AdSense Help Forum Top Contributors (TCs) from around the world came to our Mountain View headquarters for a two-day summit, along with almost 300 other product TCs. If you participate in our Help Forum, you've probably noticed the very visible presence of our TCs, who lead product discussions and help answer questions....
GoDadddy Hits 50 Million Domain Milestone
September 27, 2011, 10:53 amRemember all of that controversy this year around GoDaddy CEO Bob Parsons killing an elephant? There was a lot of talk about sites jumping ship and moving over to GoDaddy competitors. In fact, competitors were capitalizing on the controversy,
Google Gets Around Analytics Issues in Germany
September 27, 2011, 10:26 amEarly this year, reports surfaced that the German government would possibly fine businesses for using Google Analytics, saying that the tool violates people’s privacy, but Google said at the time: “Google Analytics complies with European data protection laws and is …
Dead Sea Scrolls Now Online Thanks to Google
September 27, 2011, 10:23 amWith the help of The Israel Museum and Google, the Dead Sea Scrolls are now accessible to everyone via the internet. The Digital Dead Sea Scrolls site has just launched, and it gives you an interactive experience with the oldest …
Tumblr Keeps Growing and Growing
September 27, 2011, 10:22 amThe microblogging site that's home to image lovers everywhere is growing by leaps and bounds. So much so, in fact, Tumblr has secured new funding, thanks, in large part,
You Can't Rush Your Sales Cycle or Your SEO - SEO Video Lesson
September 27, 2011, 9:57 amEvery website has it's own unique sales cycle, which is something you have to take into consideration when measuring the success of your SEO. For example, if your sales cycle is 6-9 months long and you stop your SEO before that, you won't be able to determine what is the true ROI. Don't give up on your SEO too soon just because you aren't seeing...
3 Internet Marketing Trends You Don't Want to Miss
September 27, 2011, 9:57 amThe web is flush with change and innovation. Gone are the days of linear information flow and incremental growth. Content flows in every direction through a variety of platforms, formats and devices. The mass adoption of the social and mobile web have facilitated a revolution of information access, sharing and publishing at a scale never before...
IMDB Trivia App Tests Your Movie Knowledge
September 27, 2011, 9:51 amEveryone's go-to site when it comes to stuff about film and TV has just launched their own trivia app, IMDB Trivia. IMDB Trivia is a free-to-play app,
The impact of spammy backlinks on your Google rankings
September 27, 2011, 9:36 amCan low quality links or links from spammy websites have a negative effect on the rankings of your websites on Google? If spammy websites point to your site, should you act?
The Art of Irresistible Copywriting
September 27, 2011, 9:36 amI'm going to tell you a secret. It's a copywriting secret that the immortals " from Aristotle to Ogilvy to Draper " have known, but few have stated as directly as I'm about to. By now, you know the standards of effective copywriting ' Know your audience. Know your product cold. Research. Nail the headline. Write plainly, in the language of your...
Facebook PAC: Which 2012 Candidate Will Facebook Like?
September 27, 2011, 9:36 amOn Monday, Facebook filed the necessary paperwork to form the political action committee FB PAC. With Facebook's increasingly dominant web presence and ever-growing user base of over 800 million, the social network giant is seeking to increase its presence in Washington.
Interview with SEO Copywriting Certification Grad, Marissa Bishop
September 27, 2011, 9:20 amMarissa Bishop is the founder of Mimi Bee Marketing , a company that provides writing, marketing and social-media services to big-idea entrepreneurs and business owners. How would you define a big-idea entrepreneur or business owner? They are people who have a vision - or maybe even what some would consider a crazy idea - and decide to take the...
Delicious is Back with Stacks
September 27, 2011, 9:20 amIt wasn't much more than a couple weeks ago when reports surfaced that Delicious would be relaunched sometime later this year. Now, Avos, the company from YouTube founders Chad Hurley and Steve Chen,
“How much does a website cost?” and other pricing questions
September 27, 2011, 9:08 am40 designers weight in on their pricing on design work for logos, homepages, websites, and mobile & web apps,
Google Doodle Celebrates Google's 13th Birthday
September 27, 2011, 9:05 amGoogle turns 13 years old today, and to celebrate its ascension to the teenage years, the search engine dropped a new doodle for us to help celebrate the occasion.
iPhone 5 Rumor: To Release With New Facebook App, Facebook iPad App
September 27, 2011, 9:05 amThere has been an incredible amount of anticipation for the iPhone 5, and it's expected to be unveiled at an Apple event on October 4.
Google+ Traffic Grows 1269% After Ditching Invitations
September 27, 2011, 8:49 amNew data from Experian Hitwise suggests that Google+ has exploded since Google decided to open the social network to the public. Last week, Google began allowing users to join Google+ without an invite. And according to the Hitwise data,
Google Doodle Celebrates Google’s 13th Birthday
September 27, 2011, 8:49 amGoogle turns 13 years old today, and to celebrate its ascension to the teenage years, the search engine dropped a new doodle for us to help celebrate the occasion. While it’s not as dynamic as Jim Henson’s or their other …
Google Birthday: Tech Giant Celebrates 13th Birthday
September 27, 2011, 8:34 amToday, Google's homepage is featuring a Google doodle with the Google letters celebrating Google's thirteenth birthday. The doodle, which is not animated and has a simple design, continues the search giant's low-key approach to birthdays. Although Larry and Sergey began working on the "BackRub" search engine in January of 1996 and registered the...
Amazon Kindle Fire Tablet Coming Tomorrow (Can't Wait)
September 27, 2011, 8:03 amAmazon will unveil its Android-based Kindle Fire tablet tomorrow morning in New York City, TechCrunch confirmed. MG Siegler, who scored the first exclusive hands-on by media , gathered some more intel about the device, which will be a 7-inch, color tablet resembling RIM's PlayBook, ahead of the event. Here is the bullet point summary of the device...
Dutch Treat: My Interview With Dennis Goedegebuure
September 27, 2011, 7:37 amWhere I chat with Dennis about his career & many issues concerning Enterprise-level SEO.
Social Media for the Career Minded [Infographic]
September 27, 2011, 7:27 amHere at Marketing Pilgrim we have an active job board which is nice because our industry, Internet and social media marketing, is growing quickly despite the dismal overall economy. Our Infographics channel sponsor, Voltier Creative, has put together this pretty cool infographic (hmmm, I think I am seeing the connection here) about what is...
If You've Got the time, Facebook Is Taking It
September 27, 2011, 6:56 amThe chart below says quite a bit all by itself. it comes from SAI's Chart of the Day feature using data from Citi Investments (is that the part they have not renamed OneMain Financial so they can run away from their horrible reputation but I digress). On a side note, what is maybe even most telling about this chart was the response it got from my...
If You’ve Got the time, Facebook Is Taking It
September 27, 2011, 6:49 amThe chart below says quite a bit all by itself. it comes from SAI’s Chart of the Day feature using data from Citi Investments (is that the part they have not renamed OneMain Financial so they can run away from their horrible reputation but I digress).
On a side note, what is maybe even most telling about this chart was the response it got...
PPC War: Interflora vs. M&S - the come back
September 27, 2011, 6:41 amTargetOnlineMarketing.com previously reported on PPC war between Marks & Spencer and Interflora . Here is a quick wrap up of the situation: Interflora sued M&S in 2009 for bidding on its trademark in the UK (when a user would search for Interflora in the UK, the M&S ad would appear). The High Court of Justice of Wales and England refers the...
Google+ Benefits From Opening Doors to All
September 27, 2011, 6:29 amBring me your tired, your huddled masses, your social media early adopters looking to get away from Facebook. Maybe that’s the tag line Google should have used when it became the refuge for those tired of being a part of the Facebook nation.
In its invitation only period the service was able to attract around 25-30 million users. Last week...
Facebook Cookies Tracking Your Moves Causing Anger
September 27, 2011, 6:20 amFacebook's cookies appear to be gathering more information about your web surfing than many would like. After much discussion, Facebook is moving to change the cookie status.
SES Berlin Teams Up With OMCap 2011
September 27, 2011, 6:00 amAttention German search marketers: get ready for a real treat this October. The ever popular SES Berlin Is running in conjunction with Germany's other popular search and social event, OMCap 2011.
Both shows have attracted the Berlin audience at ...
Regular WordPress Updates Often Break Plugins
September 27, 2011, 5:40 amThe webmaster's dilemma: WordPress updates often end up breaking plugins, so is it best to wait before updating?
Google Turns 13: A History of Google's Birthday Doodles
September 27, 2011, 5:10 amHappy birthday, Google. Today, the search engine turns 13. In keeping with tradition, Google has posted a birthday Doodle. This year’s logo is a throwback to the early 2000s, when Google’s logo emulated Yahoo in adding an exclamation p...
Albert Einstein can make you better at SEO
September 27, 2011, 4:21 am5 SEO lessons that the late great scientist can teach us all... He said some profound things in his time, and many of these can help us all to be much better at SEO.
Sharing Share
September 27, 2011, 2:02 amLast week we previewed the new look 'Save' interface, this week we're showing you how sharing will work. Much like 'Save' there are plenty of changes coming based on our deep dive into how people have actually been using features. I'd love to spin how great the usage numbers for our sharing functionality is, but the truth is it's not been used as...
Happy 13th Birthday Google
September 27, 2011, 1:50 amGoogle is celebrating its 13th Birthday, today, 27th September.
Is Your Keyword Research Missing the Mark?
September 27, 2011, 1:16 amKeyword research isn't the most fun or glamorous component of any SEO campaign, but it is the most important. If you don't target the right keywords, your site won't rank well for appropriate search queries and your target audience won't be able to find you. Essentially, without the right keywords you are dead in the water and the rest of your SEO...
Google Homepage Advertises Addition of CityVille to Google+ Games
September 27, 2011, 12:28 amGoogle today welcomed popular game “CityVille” to its small collection of social games on Google+. Google once again used its valuable homepage space to promote the popular Zynga game, just as it promoted Google Offers and the opening ...
7 Google Analytics Advanced Segments I Love (and you should too)
September 27, 2011, 12:25 amPosted by dohertyjf I love using Advanced Segments in Google Analytics. Sure, you can export a big chunk of data to Excel and then use some Excel wizardry to clean up the data and display it in different ways, but what if you just need to get a quick snapshot of certain traffic or trends, but the default segments don't go far enough? I've put...
What's New in SEO for September 27, 2011
September 27, 2011, 12:14 amWe have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Choosing the result you want just became easier Google has made it easier to see Instant Previews of your search results. You no longer need to click on the magnifying glass...
Right Media Expands Geotargeting Capabilities
September 26, 2011, 8:18 pmEnhancements give seat holders greater control over targeting audiences by location Right Media has enhanced its geotargeting capabilities, providing seat holders with greater choice, specificity and flexibility when targeting audiences by location for their campaigns. Seat holders can now book campaigns by city and regional (county) levels from...
Facebook Kills Rumor, Announces ‘Facebook Will Always Be Free’
September 26, 2011, 8:00 pmPerhaps you saw a friend post a message over the weekend that Facebook is planning to charge for “gold,” “silver” and “bronze” membership services. This rumor became so widespread, Facebook was forced to address...
Facebook Fans: Are They Worth the Excitement?
September 26, 2011, 7:22 pmThis is a guest post by Amanda DiSilvestro. Sometimes when I think of Facebook, I can't help but think addiction. Coffee and cigarettes I can quit, but for some reason Facebook has a hold on me, and after doing some research, I have found that I am not the only one. According to a Nielsen study, in 2010 the amount of time the average person spends...
Google Adds “Standout” Tag for Featured News Content
September 26, 2011, 7:05 pmGoogle announced a new content tag for the U.S. News edition, allowing publishers to point to “standout” content within their own or other publications.
The new tag, placed in the HTML header of articles, is visible only to automated...
Seeing Double: Jennifer Aniston and Angelina Jolie
September 26, 2011, 6:35 pmby Claudine Zap Angelina Jolie and Jennifer Aniston have a lot in common: They're A-list movie stars, they have dated Brad Pitt , and they can both stop traffic with their arresting good looks. Now there's one more similar thread: The two are fashion doubles. The celebs were spotted on different continents dressed like they had called each other...
Google+ May Have 43 Million Users
September 26, 2011, 6:15 pmPaul Allen, that guy from Ancestry.com with the Google+ user base estimating algorithm that has proven freakishly accurate in past months, believes the social network grew 30 percent between September 20 and 22. During this time, Google+ left thei...
Google News: Key Ranking Factors [Study]
September 26, 2011, 5:05 pmGoogle News ranking factors have long been shrouded in mystery. However, a recent report aims to penetrate that shroud by compiling survey data from content optimizers who work at top news outlets. Here's what the report shows.
Summary of the Co...
Catwoman Pics, Google, Dead Sea Scrolls, LEGOs & Dr. Seuss
September 26, 2011, 4:27 pmToday's video round-up features a project Google is involved with in putting the Dead Sea Scrolls online, a full-sized Ford Explorer made out of legos,
New Advertiser Perceptions Study: "Word of Mouth" Is Number One Goal for Social Marketers, But 65% Misses the Mark
September 26, 2011, 4:22 pmToday, at OMMA Global in New York, I shared social marketing insights from a study conducted by advertiser insight firm Advertiser Perceptions on Microsofts behalf. The data was collected from more than 700 of the largest social media advertisers across the globe. The study, Social Advertising & Word of Mouth, the Social Advertisers View, outlines...
Google+ Hits 50 Million Users, Adding 2 Million Every Day
September 26, 2011, 4:21 pmAccording to estimates posted this afternoon, Google+ has really benefited from opening its doors to the public. Ancestry.com founder Paul Allen fancies himself an “unofficial Google+ statistician.” He says so right on his Google+ profile. He oftentimes posts users statistics …
Google Adds Circle Sharing to Google+
September 26, 2011, 4:12 pmGoogle is now letting Google+ users share their Circles. Google's Owen Prater made the announcement in a Google+ update. You can click on a circle from your Circles page, click "share" and share it with others. When you do this,
iPhone 5 Features, Social Media Jobs & Dog Bites
September 26, 2011, 3:56 pmPeople are really hyped up for the iPhone 5. Rumors have been swirling for months, and users know what they want. A new infographic looks at what they do want, as well as who will actually be getting one.
Brooklyn Nets, Doritos, and Herpes
September 26, 2011, 3:56 pmTwitter is a wonderful place for one-liners. To be funny on the site, you've got to be sharp and practice economy of language. You've only got 140 characters to make an impression.
Is Facebook Tracking Everywhere You Go Online?
September 26, 2011, 3:25 pmIs it possible that Facebook is tracking your web browsing activity, even when you are logged out? According to Australian hacker and writer Nik Cubrilovic, Facebook could know that you are reading this article, simply because we,
There Are Too Many Apps For That
September 26, 2011, 2:54 pmThis past weekend, I gave into temptation and bought myself an iPad2. I wasn't as thrilled as I thought I'd be but that's another story. This story is about apps, because one of the first things I did, when I took it out of the box, is look for apps to load. I started with the ones I use most on my iPhone, like Skype, eBay and GetGlue. I also use...
Facebook Kills Rumor, Announces 'Facebook Will Always Be Free'
September 26, 2011, 2:39 pmPerhaps you saw a friend post a message over the weekend that Facebook is planning to charge for "gold," "silver" and "bronze" membership services. This rumor became so widespread, Facebook was forced to address.
8 Durable SEO Elements
September 26, 2011, 2:30 pmRecent changes to Google’s search ranking algorithms and highly publicized search penalization of well-known brands, have caused much angst in the SEO community. However, Google’s changes to its algorithms aren’t new.
Seas...
'Millionaire Matchmaker' Under Fire
September 26, 2011, 2:18 pmby Mike Krumboltz The host of Bravo's "Millionaire Matchmaker" is under fire. On Sunday night, Patti Stanger made an appearance on the call-in show "Watch What Happens Live." She made disparaging comments about Jewish and gay men. This was just the most recent example of Stanger making controversial statements. While speaking about open...
iPhone 5 Rumor: "Assistant" Brings Precise Voice Control to iOS 5
September 26, 2011, 2:03 pmWith the release of of iPhone 5 just around the corner (if you believe all the rumors), folks are anxious to learn what new features will make it worth their money. With all that anticipation,
Google Adds "Standout" Tag for Featured News Content
September 26, 2011, 2:03 pmGoogle announced a new content tag for the U.S. News edition, allowing publishers to point to "standout" content within their own or other publications. The new tag, placed in the HTML header of articles, is visible only to automated.
Google+ Business Profiles Are On the Way
September 26, 2011, 2:03 pmMarketers, start your Google+ engines! Speaking at Ad Age's Digital West conference last week, Google's Christian Oestlien, said it's " close to unveiling Google+ business profiles ." Right now, only Ford and General Motors have official profiles, but since Google+ opened the gates to everyone and anyone, a few "unofficial" profiles have popped up...
YouTube Reportedly Closer to Launching TV-Like Channels
September 26, 2011, 1:48 pmEarlier this year, rumors came out that YouTube was gearing up for a redesign, which would highlight sets of channels around various topics to provide a more TV-like experience. The sources of these rumors were "people familiar with the matter,
iPhone 5 Rumor: “Assistant” Brings Precise Voice Control to iOS 5
September 26, 2011, 1:46 pmWith the release of of iPhone 5 just around the corner (if you believe all the rumors), folks are anxious to learn what new features will make it worth their money. With all that anticipation, the iPhone has got to …
Update to Sessions in Google Analytics
September 26, 2011, 1:37 pmUpdated: 8/17/11 at 2:10 PM PST Beginning today, there will be a small change in how sessions are calculated in Google Analytics. We think this update will lead to a clearer understanding of website interactions. We also want to explain how these changes might impact your reports. What's changing? Currently, Google Analytics ends a session when:...
Yahoo! Search Trends: Breast Cancer Awareness
September 26, 2011, 1:32 pmWhat does "Think Pink " mean to you? For many Americans, it means a chance to understand, advocate and educate about breast cancer. National Breast Cancer Awareness Month (October) has increased recognition for breast cancer, and although breast cancer diagnosis rates have jumped 30% since 1990, thanks to improved treatment and early detection,...
Obama Does LinkedIn Town Hall [Watch Live]
September 26, 2011, 1:12 pmPresident Obama is answering questions from LinkedIn members. The White House and LinkedIn are streaming the video, and have made it embeddable, so you can watch it below: Live Video app for Facebook by Ustream .ditto118385210357329920{background: #c8e2f2 url(http://a0.twimg.com/profile_background_images/284148546/Twitter-bg.
YouTube Case Study: Ceilume’s “Ask the Ceiling Tile Guy”
September 26, 2011, 12:30 pmI’m always looking for a new YouTube case study. I consume YouTube case studies the way other people consume Lay’s potato chips (“betcha can’t eat just one”). And I’ve just devoured the “Ask the Ceiling Ti...
Local Information Sources Vary by Age
September 26, 2011, 12:25 pmIn the "this is not a surprise but I still have to be reminded of it " research category comes the latest findings by the Pew Research Center and the Knight Foundation called " How People Learn About Their Local Community ". In a nutshell, the study, which analyzes how people get their local information shows two rather distinct categories.
Looking to Throw the Perfect Football Tailgate? Join Experts from Bing and Tailgater Monthly Magazine for Tips and Tricks
September 26, 2011, 11:59 amFootball is in the air! Burgers versus brats; team jersey versus body paint; pregame barbeque or post game party all important game-day decisions for football fans and tailgaters this time of year. To help inform your tailgating decisions, we are teaming with Tailgater Monthly (Magazine) so they can share their tips with you. Join us Wednesday,...
Apple Rumor: iPhone 5 Successor To Sport Curved Glass Display?
September 26, 2011, 11:23 amWith Apple devices, the only thing more fun than speculating about the next big device is speculating about the next big device that will follow the next big device.
Will Uncrunched Become the New TechCrunch?
September 26, 2011, 11:23 amA couple weeks ago, it became official that TechCrunch founder Michael Arrington is no longer a part of AOL, after (and before) much drama unfolded. TechCrunch, so far, is going along with most of the same writers,
Bing Deals: Microsoft Enters Daily Deal Space
September 26, 2011, 11:23 amOn Friday, Microsoft launched a new version of Bing Deals that will aggregate over 200,000 of the best local deals from Groupon, LivingSocial, other deal sites, and traditional retailers such as Nordstrom and Target. These partnerships are in addition to Microsoft's ongoing deal with The Dealmap, which was acquired by Google earlier this year....
CityVille Comes To Google+
September 26, 2011, 10:52 amOne of Facebook's most popular social games, CityVille, is now available to play on Google+. Now you can build you own city and share it with your circles with CityVille+.
Facebook Reportedly Giving Small Business $10M in Free Ads
September 26, 2011, 10:32 amAs businesses anxiously await the launch of business profiles on Google+, Facebook is reminding small businesses of the power of its social media dominance (it's up to 800 million users now).
B2B Researchers Prefer LinkedIn Over Facebook
September 26, 2011, 9:46 amWith all of the focus that has been placed on Facebook lately (and for good reason since they are changing the rules of the social media game) it's important not to lose sight of the B2B segment of the social media marketplace. It's quite easy for social media pundits and the like to dismiss B2B uses of the Twitter, Facebook etc because it's not...
SEO Metrics Everybody Can Use
September 26, 2011, 9:35 amAs an SEO it is essential to report on the metrics that will show the progression of the project that you are working on. These reports need to provide the client and yourself with actionable information, whilst also being able to outline your KPIs clearly. All reports should ideally include metrics from both on-site and off-site activity,...
What Bestselling Fiction Can Teach You About Writing Better Landing Pages
September 26, 2011, 9:30 amImagine you're having a discussion with a talkative, hyperactive teenager. The conversation goes something like this ' We went to the mall, and like, there was this fire in the mall. And we went from there to the movies, but we didn't have any money and anyway the popcorn machine was broken, and so we didn't really want to go to the movies without...
Fantasy Football Visits Reach 3-Year High
September 26, 2011, 9:18 amVisits to fantasy football sites are the highest they’ve been in three years, according to new data from Experian Hitwise. Some interesting stats, as shared by the firm in an email: The NFL lockout may have shortened the normal buildup …
Netflix Grabs DreamWorks Content, To Launch in 2013
September 26, 2011, 9:15 amIt looks like there is a little bit of much-needed good press for Netflix this morning.
How To Blog Like a Pro
September 26, 2011, 9:04 amMatthew Stibbe is CEO and writer-in-chief at Articulate Marketing , where he helps high-profile clients such as Microsoft, HP, Symantec and NetJets communicate clearly with their customers. He is also the founder of TurbineHQ.com , the easy the easy way to take care of office paperwork online, including an employee database, expenses, holiday and...
Google Offers Is Doing Quite Well
September 26, 2011, 8:39 amReports related to the daily deals industry in general haven't been incredibly flattering in recent weeks, but it looks like the future might be bright in this space for Google. As you may recall,
How to Use the Facebook Timeline: A Complete Walk-Through of the Redesigned Profile
September 26, 2011, 8:34 amJosh Constine wrote a complete walk through for the redesigned profiles on Facebook.
Facebook Changes: Charging You Is Not One Of Them
September 26, 2011, 8:23 amThe idea that Facebook is going to implement a pay-structure and begin charging current members for use of the service is a bit of misinformation that has been going around for years.
Google Drive: Is the Dropbox Party Over?
September 26, 2011, 8:23 amOn Saturday afternoon, a rumor leaked that is likely to have the Dropbox team feeling hung over as they report to work this morning. According to a TechCrunch report, the Google Drive is real, currently being used by the Google team, and poised for a launch prior to the end of this year. Google Drive will allow users to store files on the cloud...
Google News launches rel='standout'
September 26, 2011, 7:50 amSo Google News released just another signal that news outlets can use to selfishly pitch up to seven derived agency stories per week.
YouTube Case Study: Ceilume's "Ask the Ceiling Tile Guy"
September 26, 2011, 7:32 amI'm always looking for a new YouTube case study. I consume YouTube case studies the way other people consume Lay's potato chips ("betcha can't eat just one"). And I've just devoured the "Ask the Ceiling Ti.
A Guide to Successful Event Marketing [Infographic]
September 26, 2011, 6:26 amThe folks over at HubSpot are usually talking about ways to generate leads online but it appears that they are well aware of other ways to generate leads.
One way is to put on an event. To be sure, this kind of activity is no simple matter and, in fact, many have gotten themselves into an event marketing situation where they realized that they...
5 Keyword Research Alternatives for Mobile, News, Social, Image & Video Optimization
September 26, 2011, 5:56 amKeyword and topic research is a significant part of Search, Social Media and Content Marketing. An understanding of what customers care about related to a brand's offering and how that manifests as keywords, helps drive how marketer's approach content, optimization and promotion. Over the past 5+ years, the search landscape has evolved...
Microsoft Launches Bing Deals
September 26, 2011, 4:57 amInstead of building another program, we're harnessing deals from major providers and retailers, including Groupon, LivingSocial, Nordstrom, Target and many others, to help you cut through the clutter and find the best deals in one central location.
AdWords Gambling Ads Being Allowed In Specific Countries
September 26, 2011, 3:50 amA Google AdSense discussion over the announcement of gambling ads now being enabled in certain countries.
Case studies: It's shockingly simple to game Klout
September 26, 2011, 3:45 amYousaf Sekander says "Klout uses, in fact, overuses the word 'science', 'scientific' and 'science team'", but doesn't deliver anything near accuracy. He proves his point with examples. Follow the post's links and look at the comments, too, where Klout co-founder Joe Fernandez defends his service.
Make Your Site a Brandable Entity
September 26, 2011, 1:13 amYour website is your most critical asset to your search marketing"everything revolves around it. The keywords you target should accurately reflect webpage content, link building works to build your site's trust factor and ultimately drive traffic, social media profiles provide new ways for your brand to interact with your target audience and so...
'Be Passionate, Dream and Get a Mentor' Common Advice from MPs and Top Entrepreneurs at the MADE Festival in Sheffield
September 26, 2011, 12:58 amLast night when my train was gliding through the beautiful Yorkshire countryside on a 4,5 hour journey back to my hometown, I summarized a very impressive and inspiring morning session for you from the MADEfestival in Sheffield. Ministers of Parliament and famous and inspiring entrepreneurs fired up an audience of small and medium business people,...
Challenges in Automated Traffic Reporting
September 26, 2011, 12:22 amPosted by Benjamin Estes Recently I had a client who (generally for the enlightenment of their executive branch) wanted traffic information reported in an easy-to-digest format. The idea was that while they had consistently used Google Analytics for some time, there were people in the company who had an interest in knowing certain traffic data,...
Why Facebook Timeline May Be Good for Google+
September 25, 2011, 11:51 pmPeople who paid attention to the new Facebook Timeline user interface viewed it with many different opinions. It's great because it offers users the opportunity to host their history online. It's terrible because it's too creepy and all inclusive, a money-grubbing bid to better target users with social ads. As social media guru Charlene Li told me...
Script Kiddies Hack USA Today Twitter Account
September 25, 2011, 11:20 pmThe Script Kiddies, which is the same group that recently hacked the NBC Twitter account , struck again Sunday evening. The hacker group, which hacked the @USAToday Twitter account late Sunday evening, used the account to send out spiteful messages daring Twitter to block them again. They also asked Twitter users to vote for what account they...
Analysing Google AdWords CTR Of Two Ads And CPC
September 25, 2011, 10:03 pmWebmasterWorld Members are in and interesting discussion over AdWords CTR and CPC for two similar ads.
3 Steps to Happy Holiday SEM Returns
September 25, 2011, 4:45 pmQ4 is here, and with it come the expectations of online retailers for a very merry PPC season. At the peak of the holiday shopping season, we typically see click volume nearly double and revenue double or even triple. So ‘tis the season to t...
Bing: Deals, Video Home Page, New Conduit Deal
September 25, 2011, 1:00 pmBing now offers a more visual discount deal search experience with Bing Deals. Meanwhile, Bing also showcased its first HTML5-powered video home page. Also, Bing has teamed with Conduit on making Conduit apps findable through Bing search.
The Ne...
Google News Introduces Standout Content
September 25, 2011, 10:44 amLeveraging Google News for traffic and pageviews is a strategy that's been around as the popularity of Google News began to increase. For instance, an article from SEOMoz discussed the approach, and it was written in 2006. Now,
Bill Maher Suggests A New Name For Facebook
September 25, 2011, 9:27 amThe "frictionless sharing" Facebook is alive and kicking, as folks are, yet again, adjusting to a slew of changes introduced by Facebook during the f8 presentation. As is the case when Facebook alters its service,
Become a Social Business, Not Just a Social Brand
September 25, 2011, 5:30 amMany businesses utilize social media sites like Facebook, Twitter, and LinkedIn to communicate their brand message. This marketing method has worked so well that a lot of businesses have even dropped some of their traditional marketing practices to focus more on their social efforts. But, does this make a business social?
Search Engine Marketing Wrap-up Sept 25
September 25, 2011, 5:05 am10 articles on search engine marketing and optimization that actually make sense. An SEO Checklist for New Sites - Whiteboard Friday SEOMoz: The sites that start out pre-optimized and that continue optimizing immediately after publishing will be at an incredible advantage over those that were made without SEO in place from the get-go. Useful: How...
Social Media Wrap-up Sept 25
September 25, 2011, 5:05 amMore from the world of social media and the social web. What do Facebook's changes mean for Google and Twitter? GigaOM: Facebook sucked up most of the oxygen in the technology world on Thursday, with the launch of a series of fairly radical transformations of the giant social network. Facebook Unveils Real-Time 'Ticker,' Revamped News Feed PC...
Search Engine News Wrap-up Sept 25
September 25, 2011, 4:49 amHere are some articles and posts on internet search and search engines that may be of interest. Identified Launches Its People-Ranking Professional Search Engine Forbes: A new professional job search engine built on Facebook data called Identified, is launching in public beta with technology for ranking people on a scale of 0 to 100, aiming to...
The Secrets to Successful Multilingual Social Media
September 24, 2011, 11:15 pmLove it or hate it, social media has changed the way we interact, advertise and engage with our target markets. Even the chances that you made it to this article through social media are high – a recent study found almost 9 in 10 businesses use social media for marketing purposes.
And why not? It’s free, it’s effective and you can reach...
Analysing Optimal Reading Level in Google SERPs
September 24, 2011, 10:38 pmWebmasterWorld Members assess the Optimal Reading Level in Google SERPs. What does it mean for you and your site?
Jim Henson Muppets Google Doodle Lets You Become the Puppeteer
September 24, 2011, 10:23 pmGoogle and The Jim Henson Company have collaborated to honor the 75th birthday of the late Jim Henson. An interactive Google Doodle on Google’s home page today features six original characters that you can control with your mouse and keyboar...
Mesh & the Tyranny of Size: How Mesh Might Change Second Life Culture
September 24, 2011, 5:50 pm
While other ongoing stories are still... ongoing, four weeks ago the much awaited release of Mesh to the full Second Life grid happened. It was right on time, according to Rod Humble's previously given timeline for release. Though "right ...
Crawl Outage - An Update and What We're Doing
September 24, 2011, 2:11 pmPosted by Bryce Howard Howdy folks! I wish I was writing you with better news, but in the spirit of TAGFEE , we want you to be as informed as possible about your PRO membership: Due to a major PRO web crawler service outage that occurred on Friday evening, crawler-related PRO features (link analysis and crawl diagnostics) are currently disabled....
Words that Matter, Business as Gardening, and More: The Copyblogger Weekly Wrap
September 24, 2011, 1:40 pmI think there comes a time in every person's life when he has to ask himself, "Am I most effectively doing what Copyblogger tells me to do, to the point of abdicating my free will and possibly granting its editors power of attorney?" So this week, I took inventory and decided that I wasn't spreading my words widely enough. To remedy the situation,...
Steve Jobs on iCloud in '97, HK Apple Store & Social Good
September 24, 2011, 12:23 pmToday's video round-up features a vintage Steve Jobs clip, some location-based marketing advice from social media guy Chris Brogan, some thought-provoking discussions from Mashable's Social Good Summit and a few other goodies. View other daily video round-ups here.
Steve Jobs on iCloud in ’97, HK Apple Store & Social Good
September 24, 2011, 12:10 pmToday’s video round-up features a vintage Steve Jobs clip, some location-based marketing advice from social media guy Chris Brogan, some thought-provoking discussions from Mashable’s Social Good Summit and a few other goodies. View other daily video round-ups here. Steve Jobs …
All of life has been utterly, profoundly changed thanks to Facebook’s new features, and nothing will ever be the…
September 24, 2011, 11:21 amOne of my favorite articles. Ever. Enough said.
A 70-inch iPad?
September 24, 2011, 11:01 amYes, as a matter of fact, that is a 70-inch iPad screen you're seeing, and while the option to expand your iPad viewing experience doesn't come from Apple, judging from the upcoming video, it works just fine.
Jim Henson's Awesome Google Doodle
September 24, 2011, 9:59 amGoogle's string of hitting home runs with their logo manipulations continues with their latest Doodle, an impressive honoring of the great Jim Henson. In typical new Google Doodle fashion, the Jim Henson logo responds to user input,
Jim Henson’s Awesome Google Doodle
September 24, 2011, 9:52 amGoogle’s string of hitting home runs with their logo manipulations continues with their latest Doodle, an impressive honoring of the great Jim Henson. In typical new Google Doodle fashion, the Jim Henson logo responds to user input, allowing Google visitors …
Enterprise Search, Trends and Solutions
September 24, 2011, 8:32 amYou have a company or organisations. Your employees handle a lot of data, in emails, databases, intranets and websites. How do you help them retrace and identify information relevant to their work? You invest in an enterprise search solution. Stephen E. Arnold, the author of Pandia's ebook the Landscape of Enterprise Search , takes a look at the...
Cup of Joe: Content Marketing Is B#$*!t!
September 23, 2011, 11:32 pmSo you hire an SEO, social media guru, business coach, and who ever else is willing to take your money, and they all tell you the same thing: You need better content. At this point there is a 50% chance that they are right. So let's take a look at what you should do if they are wrong, and what you should do if they are right. If they are wrong. So...
The Impact on SEO of Changing IP Address from US to UK
September 23, 2011, 10:23 pmWebmasterWorld Members discuss the impact on positioning by changing the server IP from US to UK.
Hulu Buries YouTube With 4x More Ad Views – Are Advertisers Afraid of YouTube?
September 23, 2011, 9:40 pmI’ve read the latest press release from “comScore Video Metrix, which says that 180 million U.S. Internet users watched online video content in August 2011 for an average of 18 hours per viewer. In other words, 85.8 percent of the U.S....
Google Offers Bounces Back, On Pace to Double Revenue This Month
September 23, 2011, 8:42 pmAided by higher revenue per deal and increased voucher sales, Google has already surpassed its August revenue and could double it by the end of the month. Offers is also closing the gap in markets where it competes with Groupon and LivingSocial.
...
Yahoo Launches Social News App Outside of Facebook Platform
September 23, 2011, 7:30 pmNow that the news about a new social layer on the web and Facebook’s sense of direction is out, news apps are coming out of the woodwork. Yahoo, The Wall Street Journal, and The Washington Post are just a few of the American media compa...
Heather Locklear at 50: '80s TV Icon's Bad B Movie Career
September 23, 2011, 7:21 pmby Claudine Zap The queen of '80s TV is turning the big 5-0. The California girl is as blond as ever, recently announced she is engaged to her " Melrose Place " co-star Jack Wagner, and still keeps busy with made-for-TV movies. But maybe the A-list TV star should have stuck with the small screen: Her movie roles were an embarrassing mix of bad...
Bing Rolls Out Integrated Marketing Approach to Their Local Business Portal
September 23, 2011, 6:54 pmBing, in an effort to gain small business mindshare has rolled out a number of upgrades to their Business Portal. In addition to their mixed model approach to deals, they have added very interesting collateral generation capabilities, a loyalty program and a school fund raising program to help promote the effort.
Google’s Boutiques.com Falls Out of Fashion
September 23, 2011, 6:30 pmGoogle’s foray into the fashion world isn’t coming to an end, but they are taking what traffic they have left from Boutiques.com and will point it to a newly redesigned Google Product Search.
Last year, when Google acquired Like.comf...
Happy 60th Birthday to Mark Hamill
September 23, 2011, 6:14 pmby Mike Krumboltz Ready to feel as old as Yoda? Mark Hamill , the man behind Luke Skywalker, is turning 60 years old on Sunday. Hamill, who rose from little-known actor to icon with the 1977 release of " Star Wars, " was born on September 25, 1951. Though some like to joke that Hamill hasn't had much success in the years since 1983's "Return of...
2011 Fantasy Football visits are highest in 3 years
September 23, 2011, 6:04 pmThe NFL lockout may have shortened the normal buildup to the NFL season, but once it ended online traffic to NFL-related sites saw a boost. As a result US visits to Fantasy Football sites increased 24% in August 2011 versus August 2010. Through last week US visits to Fantasy Football sites were up 28% compared to the same week in 2010 and visits...
Interflora Ruling: Trademark Bidding is Fair Game in UK
September 23, 2011, 5:30 pmA ruling has been made on the Interflora trademark case in the UK. The ruling could impact the restrictions on bidding for trademarked terms in Google AdWords. While Interflora won the case, some bidding permissions have also been granted.
The I...
How Google's Schmidt Fared at the Senate's Antitrust Hearing
September 23, 2011, 5:23 pmI watched Google Executive Chairman Eric Schmidt tango with several U.S. Senators in Congressional antitrust hearing Sept. 21 with an air of great excitement and anticipation. My feeling was that either Schmidt would open his mouth and stick both feet in it, or that the Senate would fumble and ask too many questions that belied its stunning lack...
uTorrent Moves to Mobile Devices, Gaming Consoles
September 23, 2011, 5:23 pmFor those of who enjoy the ease of bit torrents, you probably use the uTorrent client to help with the management of these files. Soon, you'll have the ability to do so from your iPhone, your Android device,
Atlas AdChoices Webinar Posted to Client Center
September 23, 2011, 5:18 pmOn Monday, we hosted a webinar providing Atlas clients a high-level overview of the self-regulation initiatives underway in the US, particularly highlighting the AdChoices program. What's clear is that there is a lot of information out there, there are a lot of players involved, and initiatives have been a bit of a moving target over the past...
Twitter Buys Julpan, Former Google Engineer Ori Allon's Company
September 23, 2011, 4:30 pmTwitter has picked up a year-old startup known as Julpan. This service will help Twitter surface relevant results in the stream. Equally important, though, is the acquisition of the Julpan engineering team, which includes renowned engineer Ori All...
Tracking the Falling UARS Satellite
September 23, 2011, 4:26 pmby Mike Krumboltz Twenty years ago, NASA launched the UARS (Upper Atmosphere Research Satellite) from the Space Shuttle Discovery. The satellite finished its mission several years ago but remained floating in space. Not for long. After more than 7,000 days soaring above the Earth, UARS is coming home. Just don't expect to find it all in one piece....
Hulu Buries YouTube With 4x More Ad Views - Are Advertisers Afraid of YouTube?
September 23, 2011, 4:21 pmI've read the latest press release from "comScore Video Metrix, which says that 180 million U.S. Internet users watched online video content in August 2011 for an average of 18 hours per viewer. In other words, 85.8 percent of the U.S.
Facebook Changes, Other Social Media & The American Jobs Act
September 23, 2011, 4:17 pmMost of today’s infographics are social media-related, but even the White House is in on the infographics trend, so we’ve included one about the American Jobs Act as well. Oh, and there’s the obligatory deals infographic. View other daily infographic …
Kurt Cobain, Falling Satellites, and Dolphins
September 23, 2011, 4:06 pmTwitter is a wonderful place for one-liners. To be funny on the site, you’ve got to be sharp and practice economy of language. You’ve only got 140 characters to make an impression. And what better way to wind-down the work …
Publisher News: Time for Small- and Mid-Sized Businesses to Go Bigger with Mobile Ads
September 23, 2011, 3:35 pmAlso: Secrets of Android users; rip out that dumb digital plumbing; now context is king Mobile isn't just for big brands anymore: Local mobile advertising will jump from $404 million in 2010 to $2.8 billion in 2015-but today, local mobile ads are driven by national advertisers. It's time for small and mid-sized businesses to get on board, and...
Gary Johnson Debate Joke Propels Him To All-Day Trending
September 23, 2011, 3:33 pmAt last night’s Republican Presidential Debate, held by Fox News and Google, Gary Johnson had the line of the night if you ask his GOP counterparts. During a question about job creation, the former New Mexico Governor delivered this zinger …
Facebook Timeline Parodied, UARS, Matt Cutts Q&A, Robots & Stuff That Will Just Blow Your Mind
September 23, 2011, 3:18 pmWe have some very interesting videos for you today. I won’t give away too many spoilers. Just peruse them at your leisure. View other daily video round-ups here. First off, the stuff that will blow your mind. UC Berkeley scientists …
The FCC Is Still Trying That Net Neutrality Thing
September 23, 2011, 3:11 pmIn no way is the title of this post meant to be against the concept of net neutrality. Quite the opposite, in fact. That being said, considering how directly connected the telecommunications industry is to the political machine in the …
Bing Launches Daily Deal Aggregator
September 23, 2011, 3:04 pmDaily deal sites are out of control. They're like. . . well, you know. . . everybody's got one. Now Bing has one, but instead of running their own deals, they're aggregating the ones that are already out there. In theory, it's a good concept. In practice, I'd say they have a little work to do. First off, the PR on the site says it's all about...
Facebook Changes, Mark Zuckerberg Get A Post-f8 Ribbing
September 23, 2011, 2:59 pmYesterday, at Facebook's f8 developer conference, Mark Zuckerberg announced some huge changes to the social network we all know and love (sometimes).
Spotify and Facebook: How Free Can Turn into Big Dollars
September 23, 2011, 2:49 pmOne of the most well-thought out new features on Facebook is the sharing of music between you and your friends. Much of this comes from their partner Spotify, whose CEO Daniel Ek spoke at yesterday's F8 Conference. He brought up two points that really stuck with me. First is the concept of the record collection. In the days before the internet, we...
Yahoo: We're Ready for a Search Fight
September 23, 2011, 2:44 pmYahoo wants you to know that it still takes search seriously. Every so often, they feel the need to remind everyone. Today, Ethan Batraski,
Yahoo: We’re Ready for a Search Fight
September 23, 2011, 2:34 pmYahoo wants you to know that it still takes search seriously. Every so often, they feel the need to remind everyone. Today, Ethan Batraski, Director of User Intent & Experiences at Yahoo Search put up a blog post talking about …
White Hat SEO Might Get You Beat Up
September 23, 2011, 2:20 pmAn interesting parable about focusing on the sites you control and not the ones you don't.
Photographer Creates Landscapes Good Enough to Eat
September 23, 2011, 2:13 pmby Claudine Zap For Carl Warner, it all started with a portabella mushroom. The London-based advertising photographer had gone to the produce market looking for objects to shoot in a still life. But the fungus caught his eye for another reason. "I thought it looked like a tree on an African savanna," he recalled recently, from his home in England....
WordPress Sucks: Impress Search Engines With These Alternatives
September 23, 2011, 2:00 pmWith the recent WordPress security vulnerabilities, hacked themes, exploits, and all sorts of madness floating around, it was only a matter of time before search engines started to pipe in and penalize “vulnerable” sites.
If your sit...
Will Netflix Survive in the Face of Increasing Competition?
September 23, 2011, 1:55 pmIt was only a few months ago, when Netflix seemed nearly untouchable in its space you hardly heard anything negative from members about the experience the company was providing. Oh, how the times have changed and changed quickly. Netflix member? …
UARS Satellite Is Big On the Internet
September 23, 2011, 1:48 pmNow that the season has changed to fall, most thoughts turn to leaves changing color and falling off of their trees. However, thanks to the UARS (Upper Atmosphere Research Satellite) vehicle and its return to Earth, for the next little …
Blockbuster Movie Pass Sounds Great'If You're a DISH Subscriber
September 23, 2011, 1:37 pmYesterday it was speculated that DISH Network and their recent acquisition Blockbuster would be launching a streaming service to rival Netflix. Today, they did launch a streaming service, but you can't quite call it a rival to Netflix.
Blockbuster Movie Pass Sounds Great…If You’re a DISH Subscriber
September 23, 2011, 1:27 pmYesterday it was speculated that DISH Network and their recent acquisition Blockbuster would be launching a streaming service to rival Netflix. Today, they did launch a streaming service, but you can’t quite call it a rival to Netflix. During their …
Google's Boutiques.com Falls Out of Fashion
September 23, 2011, 1:22 pmGoogle's foray into the fashion world isn't coming to an end, but they are taking what traffic they have left from Boutiques.com and will point it to a newly redesigned Google Product Search. Last year, when Google acquired Like.comf.
Yahoo News Activity Automatically Shares News with Friends
September 23, 2011, 1:22 pmYahoo News Activity, which was announced Thursday at the Facebook f8 conference, enables Facebook users to effortlessly find news that is important to their friends. Yahoo News readers will now be able to automatically share what they read on Facebook as well as discover the news stories their friends are reading. When users see news through the...
Local Deals: The Platypus of the Post PC Era
September 23, 2011, 1:00 pmEver since Groupon filed its s-1 to go public, there's been relentless backlashing against the adoration that followed its initial rise to prominence. The model's sustainability has been called into question in the face of financial transparency, ...
Why Is LinkedIn Underutilized?
September 23, 2011, 12:51 pmIs LinkedIn one of the first sites that you visit each day? If you're like me, it's not. (That is, up until this report! âº) The reason for this is not because LinkedIn isn't valuable. Instead, it's just hard to make time for it, Facebook, Twitter, Google+, and all the other sites that demand so much time.
New Ad Land Cartoon: "Mad Men" Fashions for Social Media Agencies
September 23, 2011, 12:35 pmFor today's always-Friday casual office, do you opt for the hoodie, the hipster suit or the flip-flops? Last up on the Y! Ad Blog was a Q&A with Andrew Cracknell , a man who lived the real "Mad Men" era and continues to carry the torch. Here, Ad Land cartoonist David Jones picks apart the "Mad Men" fashion craze and interprets it for today's...
An employee speaks out: Yahoo! Search is ready to fight
September 23, 2011, 12:15 pmYahoo! Search's Ethan Batraski just posted his opinion piece on Yodel (Yahoo!'s corporate blog) on "Yahoo! Search is ready to fight." His post is the second in a Yodel blog series called "In My Own Words." (Paul Cushman penned the first article in the series, which posted last week, Why Yahoo! is a player in Mobile .) Here is how it starts: Amidst...
Facebook's Open Graph Provides Marketers with New Opportunities
September 23, 2011, 11:44 amAt the recent Facebook f8 developer conference, Facebook unveiled two new features: Timeline and Open Graph. Timeline, which is replacing the current profile pages, will highlight important photos, events, and activities. Open Graph, which will usher in a new era of apps, will enable Facebook users to easily share experiences together in realtime....
Will You Put Your Whole Life on Facebook With the Timeline Feature?
September 23, 2011, 11:37 amThe Timeline feature Facebook announced at f8 is blowing a lot of people’s minds. “Tell the whole story of your life on a single page,” CEO Mark Zuckerberg said as he announced the feature. Would you share your whole life …
Why Yandex Chose Turkey As Its New Frontier With Google?
September 23, 2011, 11:23 amSince their highly successful IPO in May this year when Yandex's shares increased in value 55% on day one and raised $1.3 billion, the speculation (especially from me) has not been when the company would launch into new markets " but which and when. This week Yandex finally put us out of our misery by launching into Turkey. Alexander Laryanovsky...
Fox News / Google Debate Available on YouTube, Asking For Your Feedback
September 23, 2011, 11:16 amLast night’s Fox News / Google Debate featured questions from YouTube users all over the country. The candidates were asked more than a dozen of the top-voted questions throughout the night, which saw Bachmann and Perry spar on the HPV …
Want To Watch Your Dreams on YouTube? Scientists Take The First Step
September 23, 2011, 10:37 amWell this just might be the coolest thing you see all month. UC Berkeley scientists have found a way to use brain activity to recreate moving images, i.e. movies. Basically, they were able to record signals in people's brains,
Does the Google +1 Button Signal the End of "Don't Be Evil"?
September 23, 2011, 10:37 amWhen Google rolled out the +1 button it seemed innocuous enough: it allows users to find sites, articles, or videos that their friends like, thus making the web a more social experience. However since its launch, there's been a widespread brouhaha at the internet marketing water coolers about whether or not its use would influence search results....
Google Product Search Gets Makeover
September 23, 2011, 10:22 amGoogle has redesigned Product Search. There is a new look and feel to go along with some new features that have been integrated, courtesy of Google's acquisition of Boutiques. The new home page is different, obviously (pictured above).
Bing Deals Gets Deals Hub, Punchcard Loyalty Program
September 23, 2011, 9:46 amEarlier this year, Bing launched Bing Deals, a deals aggregation feature to surface deals from across the web in Bing. Today, Microsoft announced some new features to go along with that. First off is the Deals hub.
79% Americans Favor FTC's Investigation of Google
September 23, 2011, 9:36 amThe survey, which was fielded from September 15-18, polled 1,005 adults aged 18 and older across the United States. It found that most Americans are uneasy with Googles dominance of the Internet in general and the search advertising market in particular.
Crushing Barriers to Launching an SEO Firm " Part 1: Opportunity
September 23, 2011, 9:30 amAs I've learned over the past 16 months, starting your own SEO company can be a challenging, frustrating, educational, and ultimately rewarding experience. From the ups and downs of acquiring new business to figuring out how to balance client work and business development, one thing is for certain: If you are considering starting your own SEO...
Netflix / Facebook Integration Needs Your Help, Says Netflix
September 23, 2011, 9:15 amReed Hastings took to the stage at f8 Thursday and told a story about how he was finally pushed into watching AMC's Breaking Bad because he saw that a friend was watching it via Facebook. Apparently,
Spotify on Facebook Means No Invitation Necessary
September 23, 2011, 9:01 amSpotify joined Facebook yesterday at f8 to talk about its new Facebook integration. While, there, CEO Daniel Ek reportedly said that Spotfiy will no longer be invite-only in the US, and that unpaid users will get six months of free …
What Works With SEO Right Now and Why No One Does What You Want
September 23, 2011, 9:00 amI deleted a bunch of crap on my laptop yesterday. It was all stuff I'd been thinking might be useful someday. Apps, folders, documents, etc. Call it minimalism, call it OCD, whatever. I like to work simply, and only with the tools that actually work for me . SEO, content marketing, email marketing, these can all seem to be very complicated...
Instagram Gets Its First UK Art Show
September 23, 2011, 8:44 amPeople really love their Instagram. The photo sharing app has amassed more than 7 million users in under a year's time and recently announced that there have been over 150 million photos shared on the network.
'Be Passionate, Dream and Get a Mentor' Common Advice from MPs and Top Entrepreneurs at the MADEfestival in Sheffield
September 23, 2011, 8:39 amLast night when my train was gliding through the beautiful Yorkshire countryside on a 4,5 hour journey back to my hometown, I summarized a very impressive and inspiring morning session for you from the MADEfestival in Sheffield. Ministers of Parliament and famous and inspiring entrepreneurs fired up an audience of small and medium business people,...
Open Graph: Facebook Becomes a More Social Network
September 23, 2011, 8:29 amAt Facebook's f8 developer conference on Thursday, CEO Mark Zuckerberg announced the Open Graph. Described as a whole new class of apps, Open Graph will allow Facebook users to add activities to their news streams without being bothered by prompts asking for their consent. When Zuckerberg announced the new Open Graph, he said, "Today we're making...
Bing Adds Video to Homepage
September 23, 2011, 8:29 amBing is using videos on its homepage now, in place of photos. Not always, but sometimes. The Bing homepage and its generally striking photos is possibly one of the most pleasing features of the search engine,
Bing Action Buttons for Search
September 23, 2011, 8:18 amPoor Bing. All of the search and social media world is in a tizzy over changes at Facebook and Google's response to those changes. It's as if these two are the only players in the online space. The sad fact is that, in the eyes of most, they are (but let's let Twitter join the club as well). So whenever Bing does something pretty cool like their...
Bing Deals Updates for Businesses
September 23, 2011, 8:08 amLocal commerce has always been anchored in establishing ongoing relationships between retailers and customers, and giving back to the community. Microsoft Advertising is dedicated to empowering meaningful relationships between customers and the merchants/brands they like. Today we are announcing the launch of Bing Deals Beta with loyalty program...
Deluged by Daily Deals? Browse Over 200k Offers with Bing Deals
September 23, 2011, 8:03 amDespite lots of recent news coverage about the death of daily deal sites, people still love a great deal. The number of daily deal sites may be narrowing, but there are still over 300 sites to choose from and consumer interest shows no signs of slowing down. Comscore data reveals the deals audience grew by 24 percent in the past year, and...
Why Do We "Hate" Facebook So Much?
September 23, 2011, 7:42 amFacebook has a very unique place in the psyche of the Internet consumer. There is this oddly intense love / hate relationship that almost always ends in submission by the user, acceptance of whatever changes have come down the pike and even the eventual forgetting what the complaining was about in the first place. Honestly, it's a bit annoying....
Why Do We “Hate” Facebook So Much?
September 23, 2011, 7:32 amFacebook has a very unique place in the psyche of the Internet consumer. There is this oddly intense love / hate relationship that almost always ends in submission by the user, acceptance of whatever changes have come down the pike and even the eventual forgetting what the complaining was about in the first place.
Honestly, it’s a bit annoying....
The Trouble With Marketing Automation
September 23, 2011, 6:41 amIn its purest sense the idea of marketing automation is a good thing. The more you can automate a process to help achieve a desired result the better. Boiling marketing and sales down to repeatable and scalable events is the dream of all marketers because we all know the pressure to get more from less these days. Automation is supposed to help...
U.S. Net Neutrality Rules Take Effect November 20, 2011
September 23, 2011, 6:30 amThe regulations covering so-called Net neutrality, published in the Federal Register on Friday, are sure to trigger legal and congressional challenges.
Google Responds To The Senate Anti-Trust Hearing
September 23, 2011, 6:20 amWebmasterWorld Members discuss Google's response to the hearing.
A Summary of Major F8 Facebook Updates
September 23, 2011, 5:23 amFor those of you who missed the Livestream of yesterday's F8 Facebook Conference, CEO Mark Zuckerburg announced some major changes to the future of Facebook, which in a nutshell is to try and realise his vision of making the whole web social. Within Facebook, the focus is shifting from 'what you say' to 'what you do'. Here are some of the major...
Something New on the Homepage!
September 23, 2011, 2:18 amHere at the Bing homepage team, were always looking for ways to bring you a little something special. Today were really excited to announce the first ever video homepage. If you have an HTML-5 enabled browser, you now get all the beauty and intrigue of the Bing homepage with a little breath of life added. Users without a modern browser will...
3 Inbound Marketing Myths
September 23, 2011, 1:06 amInbound marketing could also be called "opt-in marketing." The basic premise of inbound marketing is to make your site appealing to those that are already looking for it. Instead of trying to force your message on your target audience, you are setting your site up to be found when your audience needs it the most. Inbound marketing (which involves...
An SEO Checklist for New Sites - Whiteboard Friday
September 23, 2011, 12:30 amPosted by Aaron Wheeler Over 160,000 new top-level domains were registered yesterday. 160,000! This huge volume of new sites being birthed wasn't unique to yesterday; this happens every day (you can check out today's progress at DailyChanges.com ). The sites that start out pre-optimized and that continue optimizing immediately after publishing...
Facebook F8 Wrapup: Timeline, Ticker, GraphRank for Users & Marketers
September 22, 2011, 11:01 pmFacebook CEO Mark Zuckerberg and guests including Netflix CEO Reed Hastings and Zuckerberg-doppelgänger Andy Samberg unveiled the third major evolution of Facebook today at the f8 developer conference. Pretty, shiny, flashy new Facebook aims ...
Facebook Launches Timeline
September 22, 2011, 10:32 pmWith timeline, now you have a home for all the great stories you've already shared. They don't just vanish as you add new stuff.
Web Liquid Test Drives 5 Top Social Media Monitoring Tools
September 22, 2011, 8:00 pmDigital marketing agency Web Liquid has released a comprehensive report that pits five top social media monitoring tools against one another. Paring a list of 40 tools down to just five enterprise-level platforms with cross-channel coverage, they ...
Bing Introduces Action Buttons to Search Results
September 22, 2011, 6:59 pmBing and Decide. You've heard the slogan. You've noticed the extra results for things like shopping, restaurants, or even finding deals. Bing is taking decisions a step further into actions with the introduction of Action Buttons in search re...
Microsoft's Plan to Stop Losing Money on Bing
September 22, 2011, 5:39 pmAt the Microsoft financial analyst meeting held earlier this month, Microsoft’s Qi Lu presented an argument for how Bing would become profitable – over the course of the next several years.
Bringing Bing to the Black
Microsoft&rsqu...
Microsoft Advertising adCenter Optimization Timelines for the 2011 Holiday Season
September 22, 2011, 5:04 pmWhen I lived in Europe, I loved watching the Tour de France at least until the doping scandals hit. I was always fascinated by how the sprinters lined up to be in the best position of winning when the entire peloton was only a mile away from the finish line. Finally 300 yards away, they would break out and race at speeds of 60 miles an hour or...
Andy Samberg, Facebook, Spotify & A Lunatic
September 22, 2011, 4:53 pmWe've been in Facebook land all afternoon, so naturally there are some videos related to Facebook's big news today. If you're excited about all of that, watch those. If not, scroll down further and find some other interesting items.
f8, Hurricane Hilary, and Levi's Commercials
September 22, 2011, 4:38 pmTwitter is a wonderful place for one-liners. To be funny on the site, you've got to be sharp and practice economy of language. You've only got 140 characters to make an impression.
Don't Miss Bill Buxton at Advertising Week 2011
September 22, 2011, 4:33 pmWe're even closer to Advertising Week and I'm not only looking forward to connecting with friends and colleagues, I'm anticipating seeing some fabulous stories unfold over the few days we'll spend together in New York. What do you think will be the most talked about topic? What session will be lighting up the socialsphere? Whatever the story, one...
f8, Hurricane Hilary, and Levi’s Commercials
September 22, 2011, 4:20 pmTwitter is a wonderful place for one-liners. To be funny on the site, you’ve got to be sharp and practice economy of language. You’ve only got 140 characters to make an impression. And what better way to wind-down the work …
Google & Memory, Facebook & Business, and Nacho Cheese
September 22, 2011, 3:51 pmWe have some more high quality infographics to check out today, from a variety of sources. You’ll find interesting info on Google and your memory, how businesses use Facebook, DIY music distribution, how top CEOs live, and of course nacho …
Meg Whitman Named New CEO of HP
September 22, 2011, 3:42 pmIt’s official: Meg Whitman is your new CEO of HP, replacing Leo Apotheker after just under a year on the job. Apotheker was tapped in September of last year to replace CEO Mark Hurd, after Hurd resigned his position amid …
New Study Says the More Personalized, the Better
September 22, 2011, 3:26 pmWhen you travel around the internet, you come across ads that are somewhat personalized. You’ll see banners for sites you’ve previously visited and ads for stores in your neighborhood because advertisers know where you live. But how about an ad that responses to the weather at your location or your age?
Enter Eyeview. They’re a...
What Facebook Announced Today at f8
September 22, 2011, 3:26 pmFacebook is currently holding its annual f8 developer conference. You may recall last year when they launched the Open Graph and social plugins. This year, CEO Mark Zuckerberg introduced the main attraction – the “Timeline” and the new Open Graph …
Facebook Puts on a New Face with Timeline and Ticker
September 22, 2011, 3:05 pmFacebook is about to change and this time it's not about a shake-up of your sidebar or a reshuffling of how things show up on your wall. This time, the change is big. It's a whole new way to connect with the world and share the things that are important to you. It's about the timeline, the ticker and a whole new series of open graph apps.
Blockbuster Launching Netflix Rival Subscription Streaming Service?
September 22, 2011, 3:00 pmIt looks like Blockbuster might be jumping into the subscription streaming market, adding another player into a growing field that is getting more crowded by the minute.
comScore Releases August 2011 U.S. Online Video Rankings
September 22, 2011, 2:40 pmcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 180 million U.S. Internet users watched online video content in August for an average of 18 hours per viewer. The total U.S. Internet audience engaged in a record 6.9 billion viewing sessions.
Hugh Jackman's Mighty Fist
September 22, 2011, 2:04 pmby Mike Krumboltz Let it never be said that Hugh Jackman won't do anything to promote a movie. The star of the upcoming "Real Steel," a futuristic boxing flick opening next month, had a guest appearance on WWE "Raw" on Monday night. And you better believe Hugh came out swinging. Jackman assumed the role of a temporary manager for wrestler Zach...
The 4 Ps of Search Engine Optimization
September 22, 2011, 2:00 pmIf there is any one reality to SEO, it’s that there are winners and losers. There are certain qualities that are necessary for any winning SEO strategy that can be broken down into the 4 Ps of SEO: proactive, persistence, perseverance, and p...
f8: Facebook Makes Some Big Changes, Here's The Early Twitter Reaction
September 22, 2011, 1:43 pmFacebook is currently holding their big f8 conference right now, and Mark Zuckerberg has already announced some massive changes to Facebook. When all of the changes take hold,
f8: Music, Video, News, Games, Lifestyle Apps
September 22, 2011, 1:43 pmAfter Facebook unveiled the timeline, the company started talking about its new version of the open graph and how it's going to change apps. They've already partnered with a whole bunch.
Three New Books for Kids Cause Wild Rumpus on the Web
September 22, 2011, 1:33 pmby Claudine Zap Since the introduction of books by Dr. Seuss (" Cat in the Hat "), Maurice Sendak (" Where the Wild Things Are ") and Shel Silverstein (" Where the Sidewalk Ends "), childhood has never been the same. These authors, who began careers in children's literature as long ago as the 1930s, each have a new offering out this month - which...
f8: Facebook Makes Some Big Changes, Here’s The Early Twitter Reaction
September 22, 2011, 1:26 pmFacebook is currently holding their big f8 conference right now, and Mark Zuckerberg has already announced some massive changes to Facebook. When all of the changes take hold, it’s going to look fundamentally different than anything we’ve ever seen with …
f8: Facebook Unveils Next Version of Open Graph
September 22, 2011, 1:07 pmThe next version of open graph will be a "completely new class of apps," says Facebook CEO Mark Zuckerberg. "[We're] going to make it so you can connect to anything you want in any way you want," he says.
Bing Search Engine Losing Approximately $462,962 per Hour!
September 22, 2011, 1:07 pmYesterday, CNN Money released data indicating that Bing and Microsoft Online Services are losing a staggering $1 billion per quarter. This number, which equates to over $11 million per day and $462,962 per hour, is especially concerning since it has occurred in spite of Bing's steady growth. Since 2007, when Microsoft began tracking the...
Rock the Vote: A Petition to Bring Back Google Sets
September 22, 2011, 1:00 pmGoogle has conducted some major triage on a number of its experimental Google Labs products in recent weeks. One cut in particular really pained me: "Google Sets, one of the first applications in Google Labs, allowed you to automatically create se...
TV Creative on Yahoo! is "Must-See"
September 22, 2011, 12:57 pmBroadcast network television advertising Yahoo! increases 55% this Fall Broadcast network TV advertisers are spending record ad dollars on Yahoo! this Fall season to promote their latest programs. In fact, spending for Premier Week advertising across four of the major broadcast networks is up 55% year over year. CBS, the CW, ABC, Fox and Canada's...
f8: Facebook Unveils Timeline
September 22, 2011, 12:52 pmThe first f8 announcement is the "Timeline". It's Facebook's way of putting your whole life on your Facebook profile. Not just the recent stuff. "That would just be your wall," says Zuckerberg.
f8: Andy Samberg Impersonates Zuckerberg, Disses Twitter
September 22, 2011, 12:36 pmThe whole thing started with a comedy routine of Andy Samberg impersonating Mark Zuckerberg: Key joke: "Take a crazy big number 2, don't share it with your friends'.that's for Twitter." Pretty sure he was reading a teleprompter.
Google Eliminates the Click from the Instant Preview Process
September 22, 2011, 12:21 pmGoogle announced that it has made it "easier" to choose the result you want. It's not as major as it sounds. Essentially, they just made an adjustment to how Instant Previews work.
What Might Google+ Improvements Mean for Marketers?
September 22, 2011, 12:00 pmIt’s been about 90 days since the Google+ project began and the proud parents of the bundle of joy are still oooh-ing and awww-ing over their 3-month-old. The site has seen more than 100 improvements, the most recent of which rolle...
iPads to Rule the Holiday Season for Apple?
September 22, 2011, 11:50 amIt's almost October folks, and you know what that means: It's time to get ready for the holiday season, especially if you're a company looking to rake the money in during the "everybody buy" portion of the calendar.
Google's Antitrust Message: Trust Us
September 22, 2011, 11:50 amOn Wednesday afternoon, Google chairman Eric Schmidt defended Google and its business practices before the Senate Judiciary antitrust subcommittee. During the hearing, Schmidt repeatedly told the committee that Google has done nothing wrong and indicated the company's desire to fully cooperate with the Federal Trade Commission and authorities.
Watch f8 Right Here
September 22, 2011, 11:29 amf8 is streaming live, and Facebook has been kind enough to offer an embed, so if you’re already here at WebProNews, why not stick around and see what the company has to say. A lot of people don’t like what …
Netflix Grabs Discovery Channel Content For Streaming
September 22, 2011, 11:19 amFinally, there's some (decently) good news for Netflix. They have announced that an agreement has been reached with Discovery Communications to "renew and expand" their streaming content contract.
Celebrate Bing Reward's 1st Birthday with a Special Member Giveaway
September 22, 2011, 11:14 amA year ago, we launched Bing Rewards Preview as a way to help you get the most out of your Bing experience. With Bing Rewards Preview, you have the opportunity to earn credits redeemable for great rewards just by taking advantage of offers while searching, discovering, and exploring Bing. Over the past year, Bing Rewards Members have been among...
News Comes to Life through Next Media Animations
September 22, 2011, 11:03 amMost people are visual consumers, meaning that anytime a picture, graphic, or video is included into a text document, they are more likely to be engaged. For instance, whenever we hear about a car bomb going off, chances are, it will have a bigger impact on us once we see an image or video of it.
This week's Trends: anniversaries, webcams, and the future
September 22, 2011, 11:03 amEach weekday, we at YouTube Trends take a look at the most interesting videos and cultural phenomena on YouTube as they develop. We want take a moment to highlight some of what we've come across this week: We looked at how the anniversary of 9/11 became a dominant topic on YouTube. We studied the unexpected pop-culture resurgence of Back to the...
SEO Audit in 20 Minutes [Infographic]
September 22, 2011, 10:48 amInMotion Hosting has put together an infographic that tackles one of the most necessary yet under-utilized aspects of Internet marketing: the SEO audit. It's under-utilized for the simple reason that many people don't understand the importance of taking this step before moving forward with any SEO activities. Oh and they don't want to spend the...
Passing the Google Analytics Exam
September 22, 2011, 10:33 am* If you want to become qualified in Google Analytics, Google offer an online exam called the Google Analytics Individual Qualification . It's a useful qualification to have when working with Google Analytics on your clients' sites (and you should be using some analytics software!). I passed the test last week and thought I'd put together a few...
WordPress Launches "Follow" Button to Help Drive Traffic to Your Blog
September 22, 2011, 10:27 amWordPress has launched "follow" buttons for WordPress.com blogs, which it says will drive more traffic to your blog. Scott Berkun of WordPress says the button will "dramatically help pageviews and retention." Anyone that is not logged into WordPress.
Winners of the 2011 Forrester Groundswell Awards: Management Division
September 22, 2011, 10:22 amWe're announcing the first set of winners of the Forrester Groundswell Awards - the management division winners, with applications aimed at employees. These awards are being announced today at the Forrester Content & Collaboration Forum in Boston. Congratulations - with 205 entries this year, being selected for one of these awards is a real...
Google News Ranking Factors 2011
September 22, 2011, 10:21 amHow do you get to the top of Google News? The first edition of the Google News Ranking Factors can point you in the right direction.
Announcing the Distilled SearchLove’s Startups Competition
September 22, 2011, 10:18 amAt Distilled, we are fortunate enough to get to work with a number of startups like Revoo, Huddle, Razoo and Gift Rocket. Most of the startups we speak to know that SEO is a crucial part of their marketing plan, and they rely heavily on search to increase traffic, clients and even brand awareness.
We love seeing what startups are able to do with...
WordPress Launches “Follow” Button to Help Drive Traffic to Your Blog
September 22, 2011, 10:17 amWordPress has launched “follow” buttons for WordPress.com blogs, which it says will drive more traffic to your blog. Scott Berkun of WordPress says the button will “dramatically help pageviews and retention.” Anyone that is not logged into WordPress.com can visit …
Bing Adds Conduit Apps to Search Results
September 22, 2011, 10:12 amConduit, if you don't know, is the largest global network of browser and mobile app publishers (accounting for 260,000 members and their 250 million users), and now all of the apps in its network are discoverable in Bing.
Free Smartphones, Butterfingers With Nokia Gift Machine
September 22, 2011, 10:12 amWhat if your Foursquare check-ins and Twitter shares gave you more than a sense of accomplishment - what if they could get you free stuff? That's the concept behind the "Nokia Gift Machine,
SEO is Like [Insert Analogy Here]
September 22, 2011, 9:47 amby Stoney deGeyter
SEO is like a car. You can't just ask "how much does SEO cost?"
SEO is like food. Quick, cheap SEO and has little long-term value, while healthy SEO costs more but has a better long-term effect.
SEO is like a chair. It's something you don't want to collapse underneath you. (via @mflem25)
SEO is like ice cream. There are...
49 Drop-Dead Gorgeous Reasons You Should Run Your Website on WordPress
September 22, 2011, 9:41 amYeah, you can pick up a theme to bolt onto your WordPress website just about anywhere these days. But why would you go just about anywhere to find something that's so vital to your work? This is 2011 after all. Your website should be stunningly designed. It should make performing the basics of good SEO very simple. You shouldn't have to worry...
Bill Gates Is Still Incredibly Rich
September 22, 2011, 9:41 amBow down to the richest person in America. Again. That's right, folks. Bill Gates is back on top of the newest Fortune 400 list for richest people in the United States.
WebmasterWorld Weekly Roundup September 22
September 22, 2011, 9:30 amWebmasterWorld's weekly roundup of hot topics and discussions you may have missed in the last few days. (-Subscription required)
Political Advertisements Invade Twitter: A Vote for Revenue
September 22, 2011, 9:25 amWith the cost of the upcoming presidential campaign expected to far exceed $1 billion, yesterday afternoon Twitter decided it was time to throw its hat in the ring - for political advertisements. Although Twitter just began displaying ads last year, revenues have multiplied exponentially and political advertisements could play a major role in...
New Facebook Tools to Help Your Page Grow
September 22, 2011, 9:12 amIf you haven’t noticed, Facebook has been making a whole lot of changes lately. Many of them – and certainly the most talked about ones – have been based on the main news feed experience. However, there have been some …
Google Makes Mobile Site Optimization an Ad Quality Factor
September 22, 2011, 9:10 amGoogle announced that it is making mobile site optimization a new factor of ad quality for AdWords campaigns that are driving mobile search traffic.
Fox News / Google Debate Live Tonight, Still Asking For Your Participation
September 22, 2011, 9:10 amAt the beginning of the month, partners YouTube and Fox News announced the interactive Fox News / Google debate that would feature the Republican Presidential Primary candidates answering questions from the online community. Tonight's the night for the debate.
YouTube Rolls Out 3D Conversion, Long Form Videos
September 22, 2011, 8:55 amWhether you'll use it or not is another matter, apparently, but that hasn't stopped YouTube from introducing the ability to convert videos into the 3D format. While the feature is in the beta stage,
Microsoft 'Metro' Joining Amazon in Whipping Android Tablets
September 22, 2011, 8:44 amThe whole who-will-beat-the-iPad meme has seen a lot of revising of late. When the Samsung Galaxy Tab 10.1 came out months ago, people assumed it would cut into the iPad 2's lead. It hasn't happened. HP's TouchPad failed, until it was heavily discounted. In the last few months the as-yet-unlaunched Amazon Kindle Tablet has been viewed as an...
Gmail for Mobile Gets New Features
September 22, 2011, 8:44 amGoogle has launched a few new features for Gmail for mobile. These include: multiple sign-in support, mobile-specific signature and vacation auto-responder. Google has offered multiple sign-in for for the desktop for a while,
iPhone 5 Rumor: Al Gore Discusses Upcoming Release
September 22, 2011, 8:44 amSpeaking at the Discovery Invest Leadership Summit in South Africa, former Vice President Al Gore let a little but of information slip regarding the upcoming release of the new iPhone 5. While speaking at the conference,
Google Enables Showtime for Quite A Cast of Characters [Opinion]
September 22, 2011, 8:07 amThe Google goes to Washington show has kicked up plenty of dirt, exposed the shortcomings of a huge organization and shown just how power and control can corrupt. And that's just on the government's side! I have watched and listened to some of the activity from yesterday that allowed public officials to get some air time. I watched NexTag take...
Google Enables Showtime for Quite A Cast of Characters [Opinion]
September 22, 2011, 7:55 amThe Google goes to Washington show has kicked up plenty of dirt, exposed the shortcomings of a huge organization and shown just how power and control can corrupt. And that’s just on the government’s side!
I have watched and listened to some of the activity from yesterday that allowed public officials to get some air time. I watched NexTag take...
Foursquare Hits 1 Billion Check-Ins
September 22, 2011, 6:00 amFoursquare hit the truly impressive 1 billion mark for check-ins this week. The continuous surge in the service’s popularity combines with recent business options to make Foursquare a powerful marketing opportunity.
To celebrate, Four...
5 Ways To Suck Value Away From Your Persona Projects
September 22, 2011, 5:58 amWe've been hearing a lot about personas recently, both for and against using them. Here, the author discusses the 5 major ways that a team can take value away from persona and scenario projects.
10 Things I learned at Affiliate Summit East
September 22, 2011, 5:14 amAmid metropolis shaking earthquakes and looming hurricanes, I survived Affiliate Summit East in New York not long ago. I staggered from NYC with tattered remains of notebook paper littered with choice bits I picked up to bring to you, the Pilgrim readers. While the actual experience was more like an earthquake I didn't feel and a hurricane I...
Mr. Spock's guide to out-of-this-world SEO copywriting
September 22, 2011, 4:43 amHi, my name is Heather, and I'm an old-school Trekkie ("Hi, Heather!"). When I was little, I would religiously watch the original Star Trek. In fact, my world stopped when I heard the theme song's familiar "do do doooo" opening notes. From the first "space, the final frontier" to the end credits, the show mesmerized me. I had Star Trek earrings. I...
Google Doesn't Cook Anything
September 22, 2011, 4:30 amGoogle's executive chairman has denied that the company fixes its search results to promote its own websites and services.Eric Schmidt told a congressional hearing in Washington: "May I simply say that I can assure you we're not cooking anything."The Senate Judiciary subcommittee on anti-trust is looking at whether Google abuses its market...
Tips for Developing a Social Bookmarking Strategy
September 22, 2011, 1:07 amA recent study found that the social bookmarking site StumbleUpon accounts for 50% of all traffic derived from social media , surpassing even Facebook as the leading source of traffic. While we have to take these numbers with a grain of salt"StumbleUpon exists solely to share links,
Mobile Landing Page Quality Now Affects AdWords Quality Score On Mobile Ads
September 22, 2011, 12:50 amGoogle wants you to get your website optimized for mobile users and they’ve just introduced an incentive for you to do so. Today, after Google’s afternoon webinar “From Why to How” on mobile optimization, they announc...
Blog Posts to Read for September 22, 2011
September 22, 2011, 12:05 amBelow you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! Is Your Brand Disconnecting on Social Media? B-to-B companies are struggling with how they approach social media because they need to...
Correlation vs. Causation (A Mathographic)
September 21, 2011, 11:45 pmPosted by Dr. Pete As part of our quest to understand the Algorithm, we do a lot of correlation analysis here at SEOmoz. We tend to dive right into the deep end, so I thought it might be a good time to take a step back and talk about the absolute basics of correlation, including some warnings about causation. Well often say (and hear) the fallback...
Mark Zuckerberg Now Richer Than Larry Page & Sergey Brin on Forbes 400
September 21, 2011, 9:23 pmFacebook CEO Mark Zuckerberg rocketed past Google CEO Larry Page and co-founder Sergey Brin on the 2011 installment of the Forbes 400, the 30th installment of Forbes’ annual list of the richest Americans. Here's a quick rundown of the riches...
Google +1 Button Coming to Web, Mobile Display Ads
September 21, 2011, 7:00 pmGoogle Display Network advertisers will soon see the Google +1 button added to their web and mobile display ads. User photos and recommendations will now appear on the ads themselves; we’ve seen them on search results since earlier this summ...
Facebook to Launch Ad Credits For Small Business
September 21, 2011, 6:51 pmThe company plans to offer free $50 advertising credits for up to 200,000 small businesses.
Google+: Huddles Renamed; New Mobile Features; Loyal Apps Users Unhappy
September 21, 2011, 6:15 pmAs Google+ moves into open beta and anyone can join the network, a slew of new features are rolling out, with Google and Facebook fighting it out to dominate the social media space.
A round-up of the most recent changes:
Users no longer...
SMX East Speaker Series: What You Need to Know about the adCenter Quality Score #smx #22D
September 21, 2011, 5:04 pmLast week, I presented at SMX East in NYC on the adCenter Quality Score. For those of you who couldnt make it to the conference this year, heres a quick summary of my session. Enjoy! In March, adCenter unleashed their Quality Score metrics. Since then, Ive been analyzing how the Quality Score reviews and assigns value to each individual keyword...
FTC Investigating if Google Jacked Up AdWords Rates on Microsoft
September 21, 2011, 5:00 pmAs Google Executive Chairman Eric Schmidt prepares to testify before the U.S. Senate today, new details are out about the Federal Trade Commission’s investigation. Microsoft alleges that Google has illegally inflated advertising rates f...
Suggest a Session to Win a Free Trip to SES Chicago 2011
September 21, 2011, 4:45 pmIf you’re interested in attending the Leading Search & Social Marketing Event, then let me give you a heads up on a way to win a trip to SES Chicago 2011. The SES Events Team is always looking to make sure that it is helping attendees le...
Facebook Insights for Domains - Measuring Social Media Success
September 21, 2011, 4:43 pmWhen social media marketers ran Facebook campaigns that were aimed at driving traffic toward their websites, they had to resort to tools such as Google Analytics in order to measure success or failure of their Facebook campaigns. However, a nifty new addition to the Facebook arsenal is the 'insights for domains' feature which has been introduced...
Curt Hecht from VivaKi on Partnering With Publicis - #AdVision
September 21, 2011, 4:33 pmIn our latest AdVision video, Microsoft Vice President of US Advertising Sales and Marketing Keith Lorizio discusses the Microsoft - Publicis partnership with VivaKi Nerve Center President Curt Hecht. After a successful first year, Curt and his team look forward to expanding initiatives beyond the United States in year two. So, what did success...
Giant iPad/iPhone Touch Display, Flash Player 11 & Android-Controlled Cars
September 21, 2011, 4:23 pmThere are some pretty interesting clips in today's round-up. I think the face-swapping program takes the cake though. Imagine how good this technology could be in another year. Get ready for impostors to infiltrate your video chats and "hangouts".
AOL Adds E-Commerce to Project Devil
September 21, 2011, 4:17 pmAOL's Project Devil was supposed to be the key to the company's future financial success but things haven't gone as well as they'd hoped. Everyone likes the bold, interactive ad units but not everyone is in a position to fork over the kind of cash it takes to run one. The big boys like Ford, Coca-Cola and Campbell's are using the program, and...
Facebook Changes Fires Twitter Up
September 21, 2011, 4:07 pmAnd not in a good way, either. No, it's safe to say the reaction to Facebook's latest round of updates has been largely unpleasant. In fact, it's been a pretty strong Twitter trend for the better part of the day,
Ron Artest, Stephen King, and New Facebook
September 21, 2011, 4:07 pmTwitter is a wonderful place for one-liners. To be funny on the site, you've got to be sharp and practice economy of language. You've only got 140 characters to make an impression.
Twitter Launches Promoted Political Ads
September 21, 2011, 3:36 pmPrepare yourself for an onslaught, as political ads have just made their debut on Twitter. As the Republican presidential primary battle heats up,
iPad Video Habits, App Store Wars & Casual Gaming
September 21, 2011, 3:36 pmToday, we're sharing some infographics from a number of different sources. If you're interested in technology, mobile apps, video consumption, gaming, daily deals or WATER, do a little scrolling and see some nice illustrations. View other daily infographic compilations here.
SMX East 2011 Recap for SEOBook
September 21, 2011, 3:16 pmUseful Links: SMX Facebook: http://www.facebook.com/searchmarketingexpo Twitter # activity for the conference: http://twitter.com/#!/search/%23smx Another successful SMX East is in the books. From all accounts, the event seemed to go through flawlessly and without a hitch. Kudos to Danny Sullivan, Claire Schoen, and crew as the caliber of...
The Top 50 Web Properties List Isn't Too Surprising
September 21, 2011, 3:05 pmThe top 50 web properties list for August probably looks a lot like the top 50 web properties list from July, and June, and May, and, well, you get the picture. Simply put,
The Top 50 Web Properties List Isn’t Too Surprising
September 21, 2011, 2:45 pmThe top 50 web properties list for August probably looks a lot like the top 50 web properties list from July, and June, and May, and, well, you get the picture. Simply put, it’s an Internet world that belongs to …
'The Power of Google' Senate Hearing is Must Watch TV Today
September 21, 2011, 2:30 pmPeople should be watching the Senate Subcommittee on Antitrust, Competition Policy and Consumer Rights hearing on "The Power of Google: Serving Consumers or Threatening Competition?" today. Executive Chairman and former CEO Eric Schmidt will testi...
Bing Launches Action Buttons in Search Results
September 21, 2011, 2:29 pmBing announced the release of "Action Buttons" in search results today. These are buttons on certain types of search results (including travel-related) that allow you to engage in specific actions related to that result.
Julpan from "Orion" Creator Acquired by Twitter
September 21, 2011, 2:14 pmTwitter has acquired Julpan, a social search company founded by Ori Allon, who is credited with the creation of the Orion Search Engine, and an algorithm Google bought the rights to for use in search refinements.
Facebook Ad Revenue to Top 3.8 Billion in 2011
September 21, 2011, 2:09 pmAccording to eMarketer, 2011 will be a banner year for Facebook with ad revenues rising 104% to 3.8 billion . And though this seems like an excellent achievement, it's actually lower than the 4.05 they originally predicted at the start of the year. Debra Aho Williamson, eMarketer principal analyst would like to note that, "This slight revision...
Julpan from “Orion” Creator Acquired by Twitter
September 21, 2011, 2:05 pmTwitter has acquired Julpan, a social search company founded by Ori Allon, who is credited with the creation of the Orion Search Engine, and an algorithm Google bought the rights to for use in search refinements. He left Google last …
Starbucks Barista Song Goes Viral, Gets Barista Fired
September 21, 2011, 1:58 pmApparently, the lessons about creating viral content about your employer and the subsequent damage the mocking kind of content can do needs to be taught over and over, unless, of course,
Rick Santorum Asks Google to Help with his Google Problem
September 21, 2011, 1:43 pmSenator and current Presidential hopeful Rick Santorum still has a Google problem. When I say "still," I am referring to the fact that Santorum has had this little problem for going on four years. And apparently,
Digg Launches "Newsrooms" in Private Beta
September 21, 2011, 1:43 pmA little over a month ago, Digg launched Newswire , a real-time, Top News section that attempted to get users back into curating the stories that go popular, versus just reading the popular stories showcased on the Digg front page. Today, a month and a half later, Digg CEO Matt Williams emailed a select group of invitees letting them know their...
Today's Announcement with Adchemy: Advertising Beyond the Keyword
September 21, 2011, 1:38 pmToday, we are pleased to announce an expanded partnership with Adchemy, an advertising technology company focused on making digital ads more relevant for consumers. In addition to taking a minority stake in the company, the expansion of our existing relationship with Adchemy will mean that we will be able to make their proprietary IntentMap...
Is Google's AdWords Express Right For You?
September 21, 2011, 1:30 pmSmall business owners regularly wear a variety of hats and over the years many have tossed one of these into the pay-per-click (PPC) arena in an attempt to compete online.
It used to be that with a little bit of effort and a basic understanding ...
Twitter Lets You Share Pics Via Text Messages
September 21, 2011, 1:12 pmTwitter is now letting users send photos via text messages. In a post on the Twitter blog, the company announced that you can enter the text of your tweet as you normally would,
Yelp Hopes to Serve Grilled Google: Antitrust Hearing Today
September 21, 2011, 12:41 pmThis afternoon, Google executive chairman Eric Schmidt is expected to testify before the Senate Judiciary Committee. The hearing, which is appropriately titled "The Power of Google: Serving Consumers or Threatening Competition," will investigate whether Google has abused its monopolistic market dominance in the search and online marketing sector....
A 67-year reunion of wartime survivors, inspired by Google Books
September 21, 2011, 12:31 pm(Cross-posted on the Inside Google Books blog) From time to time, we invite guests to post about items of interest. We're pleased to have James Keeffe, III, author of the award-winning Two Gold Coins and a Prayer: The Epic Journey of a World War II Bomber Pilot and POW , tell us an amazing story about how Google Books helped reunite a Holocaust...
Discussion: Are Google's Business Practices Anti-Competitive?
September 21, 2011, 12:31 pmIn less than an hour, hearings will begin in Washington DC to discuss Google's business practices and, more specifically, claims that Google is anti-competitive. Yelp and Nextag will speak to what they believe are anti-competitive practices, while Eric Schmidt will present Google's side. In our "Discussion of the Week," we want to know your...
iPhone 5 Rumor: Rolling Out at October 4th Apple Event?
September 21, 2011, 12:10 pmAlthough this is currently unconfirmed by Apple, it looks like the iPhone 5 will be unveiled on October 4th - meaning that it will officially launch shortly thereafter.
Google Places: Lots of Hype But What About the Clicks?
September 21, 2011, 12:05 pmReading through the responses that Google compiled to some of the claims being made against the company by the likes of Yelp, NexTag, FairSearch and more there was one piece of information that jumped out at me with a question and response. CLAIM: "Is a consumer (or a small business, for that matter) well served when Google artificially promotes...
ICANN, But Will You? (or: Brother, Can You Spare $185,000?)
September 21, 2011, 12:00 pmWhat’s the top-level domain (TLD) of your website? If you’re a big brand, more likely than not it’s .com; if you’re a nonprofit, it’s probably .org; if it’s a more generic domain name, perhaps you’ve got t...
Clickable Phone Numbers with Mobile AdWords
September 21, 2011, 11:29 amClickable Phone Numbers with Mobile AdWords If you are one of those mobile internet enthusiasts you should be thrilled that Google AdWords now has clickable phone numbers displayed with their ads. You now have the option to allow users to call you directly just the same way as if they were to click on your ad to go to your site. By setting this up...
The Real Problem with Facebook
September 21, 2011, 11:22 amThe problem for tech watchers is that Facebook doesn’t let the innovator’s dilemma narrative get off the ground.
Has Netflix Addressed Its Qwikster Twitter Troubles?
September 21, 2011, 11:19 amI'm sure, by now, you've heard about Netflix's little Twitter problem when it comes to their recently announced new sister company Qwikster. Netflix's new service for DVDs, Qwikster,
Kindle Books Available Through 11,000 Libraries in U.S.
September 21, 2011, 11:03 amAmazon announced today that Kindle books are now available at over 11,000 local libraries in the U.S. To check out Kindle books, users can simply find them on their local library's website, provided they offer them. "Starting today,
Google Doodle: Huge Ad Directs Users to Google+
September 21, 2011, 11:03 amAfter a three-month invite only field test, Google+ released the social network to open beta yesterday afternoon. Vic Gundotra, Google's Senior Vice President of Engineering, posted the following message to the Google Blog announcing open sign-ups: "For the past 12 weeks we've been in field trial, and during that time we've listened and learned a...
The Life Cycle of a Business Blog Post – Know it and Maximize Your Marketing
September 21, 2011, 10:59 amGood stuff from Michael Martine: "If you want to see real influence and traction from your blog posts, you need to understand the life cycle of a blog post. Once you understand it, you can find ways to take advantage of it to get the maximum return possible on your marketing efforts."
Google’s Definition of Relevance in PPC? Clicks.
September 21, 2011, 10:53 amDisplayed Quality Score, like toolbar PageRank, has a seemingly endless capacity to bamboozle. It’s time to give it a rest, at least in the general marketing industry dialogue.
Google Places Phone Verification Workarounds
September 21, 2011, 10:52 amIf you are (or have a client who is) a small business in the United States, Canada, or any other "Google Places country", you know that verifying ownership of a Place page can be a painful experience.
Both Bloggers and Advertisers Win with New Crowd Sourcing Platform
September 21, 2011, 10:48 amIt's clear that bloggers have helped many companies improve their rankings in search and also their position across social media sites. However, the challenging part for both bloggers and companies is connecting.
Google Antitrust Hearing Takes Place Today
September 21, 2011, 10:19 amGoogle’s big antitrust hearing with the Senate Committee on the Judiciary Subcommittee on Antitrust is today at 2:00PM. The witness list includes: Google Executive Chairman Eric Schmidt, Nextag CEO Jeff Katz, Yelp CEO Jeremy Stoppelman, Covington & Burling LLP partner …
11 jQuery Plugins That Can Enhance Your Typography
September 21, 2011, 10:18 amIf you love typography as much as I do and believe it plays an important role in user experience, then these 11 JQuery Plugins will make your day.
Facebook Changes News Feed: Surprise, People Loathe It
September 21, 2011, 10:17 amIf Facebook rolled out a new feature that spit gold coins out of your USB port every time you liked a status, people would bitch about it.
comScore Media Metrix Ranks Top 50 U.S. Web Properties for August 2011
September 21, 2011, 10:16 amcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for August 2011 based on data from the comScore Media Metrix service. Millions of Americans prepared for the 2011-2012 school year by browsing Education Information and Career Training sites,...
Take Action on Bing
September 21, 2011, 10:16 amHelping you get things done faster is a big focus for us at Bing. Whether its checking the status of your flight, accessing your online banking account or booking a room at a hotel, we are constantly exploring ways to help you make faster decisions. One way we do this is with deep links. Historically, we have used deep links as a way to surface...
Nine Ways to be a Competitive SEO
September 21, 2011, 9:45 amSome great tips on a different way of thinking to show that your SEO strategies are up there with the best of them!
Five Questions for Simon Mainwaring
September 21, 2011, 9:35 am"We First" author on how brands and agencies can create positive change Branding consultant author Simon Mainwaring was an agency star, but his work as worldwide creative director for Motorola at Ogilvy and other agencies didn't exactly point to his latest venture"a book and social branding firm that aim to help create a more equitable world....
New Pandora Launched For All Users
September 21, 2011, 9:30 amPandora announced today that it is making its new site available for everybody. It's been in the making for over a year, and has been available in limited beta for a while,
Facebook Update: New Facebook Updates
September 21, 2011, 8:59 amIn addition to recently adding the Subscribe button and the new Friend List options, Facebook is introducing even more new options and updates. Late Tuesday afternoon, Facebook revealed an updated News Feed with new features and presented the brand new real-time Ticker. The News Feed, which will no longer simply show updates in chronological...
Full Tilt Poker: A Massive Ponzi Scheme Says U.S. Attorney
September 21, 2011, 8:59 amU.S. Attorney in Manhattan Preet Bharara didn't mince words yesterday when he called out former online poker giant Full Tilt Poker. In a statement, Bharara said that "Full Tilt was not a legitimate poker company, but a global Ponzi scheme.
How to Make Your Writing Real
September 21, 2011, 8:39 amIn this day and age, substance matters. What you say must be meaningful to the people you're trying to attract. Your content must solve real problems and satisfy real desires. So why should it matter how you say it? The reality is, how you say it has always mattered, and it matters even more today. For content marketing , it's basically the...
Google Plugs Google+ On Google Homepage While Facebook Users Complain
September 21, 2011, 8:28 amAs talk about how well (or unwell) Google+ is doing permeated the blogsopohere, Google launched a bunch of new features for its social network yesterday. Google also took Google+ out of invite-only mode, so anybody can sign up. Today, Google …
Google+ Ad Beckons New Users with Will.i.am Hangout
September 21, 2011, 8:08 amGoogle really wants people to use its newly opened-to-all and refreshed Google+ social network . So much so, that is has basically offered the equivalent of a house ad on its homepage for all to see: The cloudy blue sketch points to the Google+ link, where existing users will get whisked away to Google+ profile. New users will be asked to create...
Advertising Beyond the Keyword
September 21, 2011, 7:16 amToday, we are pleased to announce an expanded partnership with Adchemy, an advertising technology company focused on making digital ads more relevant for consumers. In addition to taking a minority stake in the company, the expansion of our existing relationship with Adchemy will mean that we will be able to make their proprietary IntentMap...
SEO content marketing roundup, week ending September 21st
September 21, 2011, 7:16 amIn this week's latest and greatest web writing news, Google+ opens to all and expands its offerings, while Google itself seems to be contemplating publishing. Other tasty news from content and social media marketing round out this roundup'Enjoy! Content Marketing Lee Odden of Top Rank posts "Holistic SEO with Cross-Channel Keyword Optimization &...
Google+ To Start Showing +1 on Display Ads
September 21, 2011, 7:02 amIf you're running display ads through the Google Display Network you may begin seeing the +1 button and personal annotations with your ads. With a single click, people can recommend the ad's landing page to their friends and contacts.Incorporating personal recommendations into display ads has the potential to change the way people view...
Google+: It's A Matter of Trust
September 21, 2011, 7:01 amThis post was written prior to yesterday's announcement regarding Google+ being open to everyone. Whether this changes Mike's outlook remains to be seen . I was in Denmark (among other places) the last couple of weeks and I had a chance to sit down with an old friend from IBM, who once wrote a comment on one of my blog posts that reminded me of...
Google Using Home Page to Remind Users of Google+
September 21, 2011, 7:01 amIt's a rare moment when Google's iconic home page is used for promoting something let a lone a Google product. Well, they obviously want you to be reminded that Google+ is an option for you. Of course I had to be told this was happening since I never search from the home page but when the little blue arrow gets drawn for you it's pretty effective.
Google+: It’s A Matter of Trust
September 21, 2011, 6:45 amThis post was written prior to yesterday’s announcement regarding Google+ being open to everyone. Whether this changes Mike’s outlook remains to be seen .
I was in Denmark (among other places) the last couple of weeks and I had a chance to sit down with an old friend from IBM, who once wrote a comment on one of my blog posts that reminded me...
Google+ Adds Search, Google Invites Everyone to Join
September 21, 2011, 6:00 amGoogle’s social network is leaving their field trial and entering an open beta: nearly anybody can now register. Along with the public release, Google announced the addition of search features to Google+.
Plus is Public, Searchable
Anyon...
Private Beta of Social Analytics in the PRO Web App: 1,000 Spots Available
September 21, 2011, 3:59 amPosted by randfish In two weeks, we'll be making the first spots available for the beta of a highly anticipated (and heavily requested) feature: social media analytics inside the PRO web app . The beta will launch with Facebook and Twitter, and in months to come we may add LinkedIn and Google+. For now, though, we'd love to get up to 1,
Microsoft Advertising Exchange Launches in Five More European Markets
September 21, 2011, 3:18 amThis week has certainly been exciting. Yesterday I was at the Ad Trading Summit (ATS) in London delivering a keynote on storytelling and ad exchanges, and today a number of my colleagues are at dmexco (Digital Marketing Exposition & Conference) in Cologne to share the latest milestones in the European expansion of the Microsoft Advertising...
Yelp Responds To Senate Committee Over Google Antitrust Hearing
September 21, 2011, 1:20 amWe have responded to these requests and told officials that we believe Google has acted anti-competitively in at least two key ways: by misusing Yelp review content in their competing Places product and by favoring their own competing Places product in search results.
Content First, Keyword Research Second
September 21, 2011, 1:09 amQuick, which is more important to your SEO"keyword research or site content? It's actually a bit of trick question. Keyword research and site content actually work together to create a well-optimized site. Conducting keyword research won't do much good if your site is full of low quality content. Meanwhile, great content needs some help appealing...
Google+ Hangouts Gets Mobile, Broadcasts & More New Features
September 21, 2011, 1:05 amGoogle+ Hangouts is getting new features, including the option to video chat from your mobile phone, make a public hangout into a broadcast, name a hangout, share a screen, do a group doodle, create Google Docs, and access the Hangouts API.
The ...
Microsoft's Plan For Bing: It's No Going To "out-Google" Google
September 21, 2011, 1:00 amLu said Microsoft could not and would not try to "out-Google" Google. Instead, it must "change the game fundamentally."
Stop Thinking Now! Facebook Knows What Is Most Important To You!
September 20, 2011, 11:37 pmWow! What a relief! I have been having such a tough time lately trying to figure out what I think is important to me. It's been vexing to say the least. But thankfully, Facebook has come along and to save me from not being able to make decisions for myself with its new Top Story feature. Here's how the Facebook blog describes it When you pick up a...
The 20-Minute SEO Audit Infographic
September 20, 2011, 9:54 pmSniffing out most of a website's basic search-engine-optimization problems can be done in 20 minutes or less if you know what you're doing. Here are the essentials for an effective and fast SEO audit. Check out the SEO Tools guide at Search Engine Journal .
Why Fans Are Unfollowing Your Brand on Facebook & How to Stop Them
September 20, 2011, 8:00 pmA few different studies released this week offer important insights into Facebook user behavior; specifically, why do people unlike business pages and how can we, as marketers, better communicate the company’s brand message?
DDB Paris and ...
Facebook f8: Get Ready for Massive Changes to Profiles, Pages
September 20, 2011, 7:00 pmFacebook has been changing rapidly since the launch of Google+, so it’s no surprise that a profile redesign is said to be coming out of the f8 developer conference this week. Mashable credits anonymous sources with the news that this re...
Facebook Offers Small Businesses $50 in Advertising Credits
September 20, 2011, 6:00 pmAt Facebook, former Googler Sheryl Sandberg is aiming to reach out to small businesses. Her plan for Facebook includes giving small business owners an advertising credit to try out Facebook advertising.
Sanberg’s Ambitious Plans
In a ...
Google's Definition of Relevance in PPC? Clicks.
September 20, 2011, 5:16 pmRelevance in search means a lot of things to a lot of people. Information retrieval scientists right down to the average user of a search engine might think there is quite a lot to determining what is "relevant" to any given user on any given query. There is. Although by no means scientific, SEOmoz's annual review of what experts think are factors...
Google Launches Wallet, Impact Still Limited
September 20, 2011, 5:00 pmGoogle’s near field communications payment system, Google Wallet, has officially launched. While Google’s compatible devices and available payment options remain limited, Google has indicated that more options are on their way.
The L...
Facebook Changes How The News Feed Works
September 20, 2011, 4:35 pmFacebook is expected to make a lot of big announcements this week at f8. More on those here. The company is hardly waiting, however, to go ahead and get other changes to the user experience out there ahead of time.
True Blood, Long Distance Relationships & Page 1 Search Rankings
September 20, 2011, 4:15 pmOne of the reasons we thought it would be nice to do a daily roundup of infographics is that it is a quick way to take in a lot of information in a very visual way.
Don't Ask Don't Tell, Charlie Sheen, and Pierced Ears
September 20, 2011, 3:59 pmTwitter is a wonderful place for one-liners. To be funny on the site, you've got to be sharp and practice economy of language. You've only got 140 characters to make an impression.
Don’t Ask Don’t Tell, Charlie Sheen, and Pierced Ears
September 20, 2011, 3:43 pmTwitter is a wonderful place for one-liners. To be funny on the site, you’ve got to be sharp and practice economy of language. You’ve only got 140 characters to make an impression. And what better way to wind-down the work …
The Man Who Coined 'Don't Ask, Don't Tell'
September 20, 2011, 3:38 pmby Mike Krumboltz The "Don't Ask, Don't Tell" policy that prohibited gays from serving openly in the military is over, and the web is full of renewed interest in the phrase's history. Who, folks want to know, coined the expression? Credit goes to the late Charles Moskos , a military sociologist and professor from Northwestern University. The...
Netflix, Qwikster Controversy As Explained By Sandwiches
September 20, 2011, 2:42 pmDo you ever get so perplexed by something that you start to think of strange ways to apply the same logic? You know, real word examples of philosophical issues?
Interesting News, Any Time You Visit
September 20, 2011, 2:37 pmWhen you visit Facebook, you should see the things you're most interested in, like status updates from your family and closest friends. Last week, we announced improvements to Friend Lists and a new Subscribe button to help you see more of what you care about, and less of what you don't. But it's not just the people you hear from that make your...
Forums Fit Where Facebook and Other Social Media Fall Short
September 20, 2011, 2:26 pmLast week, Demand Media announced Pluck 5, the latest version of its social platform, which is used by brands including the NFL, Kraft, NPR, Target and USA Today. Steve Semelsberger,
Facebook Readies Read, Watch, Listen
September 20, 2011, 2:21 pmThere's a new rumble in the jungle. Hear it? That's the excitement building over a big change in Facebook. Rumor is that the social media giant will be announcing their plan at the f8 Developer Conference on Thursday, but All Things Digital has the scoop now . It's called "Read. Watch. Listen." and it could be the biggest shift we've seen in...
The Digg Newsroom - Sifting the News from the Noise
September 20, 2011, 2:21 pmToday we're introducing the next step in finding the best news- Digg Newsrooms.
Conducting Effective and Regular One-on-Ones
September 20, 2011, 2:11 pmPosted by LCT There are a number of ways managers can ensure they are doing everything they can to keep their employees happy and therefore productive. Sometimes this requires the moon, and sometimes this requires a new chair. But sometimes, it only requires a good discussion and reassessment of goals - or, an hour of your time. Whats important is...
The Everyman, The Sage and The Lover
September 20, 2011, 2:06 pmI recently traveled to Asia to present our latest multi-screen research project, Meet the Screens, developed in partnership with IPSOS OTX and BBDO Worldwide. What I like about this study is that it goes beyond looking at campaign ROI across screens and focuses on the human angle of the multi-screen story. Rather than focus on only reach and...
How to Help SEO Customers Who Aren’t Always Right
September 20, 2011, 2:00 pmAll too often SEO professionals end up meeting with people who don’t understand the industry but have been told to get an agency on board. It can be a challenge to pitch the explanation at the right level – informing without alienating...
Robot iPad Testing, Face Swapping, Pandora & New Mastodon
September 20, 2011, 1:55 pmThere are some pretty interesting clips in today's round-up. I think the face-swapping program takes the cake though. Imagine how good this technology could be in another year. Get ready for impostors to infiltrate your video chats and "hangouts".
Latin America's Social Networking Market Sees 88 Percent Gain in Engagement in the Past Year
September 20, 2011, 1:55 pmcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the report The Rise of Social Networking in Latin America. The report examines the state of Latin America's dynamic social networking landscape, providing insights into trends at a global, regional and individual market level.
Instagram 2.0 Adds Live Filtering, Higher Resolution Photos
September 20, 2011, 1:29 pmLast month, photo sharing app Instagram hit an impressive milestone: 150 million photos shared by over 7 million users. To put this into context, at the same point in their early life, both Twitter and Facebook had yet to reach …
Remote Access Scam - Beware
September 20, 2011, 1:19 pmI dont usually write about scams, but had a fun phone call this morning and thought I would just put out a warning for the 1 or 2 readers out there who may fall victum to such a scam. I got a phone call from an unknown-name, unknown number. Well, actually my wife answered the call, and when I overheard the conversation I quickly asked for the...
Incentivized Advertising Raises Brand Awareness
September 20, 2011, 1:17 pmWhen we were kids, the promise of a gold star or a sticker was all the incentive we needed to do our very best on a spelling test. As we grew, the incentives did too, a higher allowance for keeping your room clean, then a higher salary for doing a good job at work.
So it’s no wonder that consumers are willing to give a little more of...
Pandora CTO: "Pandora is the future of radio"
September 20, 2011, 1:09 pmWhat's not to love about radio? It's keeps you updated on news and information, it's entertaining, and it enables users to discover new artists and songs. According to Tom Conrad, the CTO and Head of Product at Pandora, almost 70 percent of all music listening happens on the radio.
Bing Holiday Travel Report: Domestic Travel Prices Expected to Fall
September 20, 2011, 1:09 pmEarlier today, Bing Travel issued its preliminary 2011 holiday travel predictions. The search engine uses a comprehensive dataset that includes future airfares, past airfares, and search data to perform the predictive analysis. Some of the interesting statistics Bing Travel released in its report include: Domestic airfare fell 1.
Basic SEO for Facebook Fan Pages
September 20, 2011, 1:00 pmMany have tried, and failed, to write a good post about how to SEO a Facebook fan page.
For example, optimizing the filename of your profile picture is one popular piece of advice that doesn’t really matter, considering Facebook just renam...
Pandora CTO: “Pandora is the future of radio”
September 20, 2011, 12:36 pmWhat's not to love about radio? It's keeps you updated on news and information, it's entertaining, and it enables users to discover new artists and songs. According to Tom Conrad, the CTO and Head of Product at Pandora, almost 70 percent of all music listening happens on the radio.
Adobe Partners with OptiMine in Improved SeachCenter+
September 20, 2011, 12:30 pmAdobe Systems Incorporated has announced a partnership with OptiMine Software Inc., adding keyword performance predictive analytics to the Adobe SearchCenter+ search marketing management system. This latest feature follows the July release of Adob...
Adobe Partners with OptiMine in Improved SearchCenter+
September 20, 2011, 12:30 pmAdobe Systems Incorporated has announced a partnership with OptiMine Software Inc., adding keyword performance predictive analytics to the Adobe SearchCenter+ search marketing management system. This latest feature follows the July release of Adob...
MySpace Tom Dismisses Google+, Facebook Copycat Talk
September 20, 2011, 12:19 pmMySpace Co-Founder Tom Anderson, a welcome regular on the Google+ pundit circut since the social network launched June 28, has some advice for those Google or Facebook haters who love to talk about which company has copied who. Long story short: Google+ apes Facebook in concept, but when it rolled out it became clear its Circles follower construct...
Announcing the Winners of "Bing & Decide This Year's VMAs"
September 20, 2011, 12:19 pmCongratulations to the winners of the Bing & Decide This Years VMAs contest. On August 25, we asked you to decide who you expected to win the VMA Video of the Year. To enter, we asked you to tweet your reply to the @Bing handle and utilize the #bingVMAs hashtag. We are excited to report that the following 5 entrants were the lucky winners of the...
The Lost Vacationer and the Cost of Poor Landing Page Strategy
September 20, 2011, 12:14 pmWhenever I perform a competitive SEM analysis, its amazing to see how many companies are struggling with, or have completely ignored, landing page strategy. Those companies (including some big brands) often drop prospective customers off on their homepage and expect them to find their way (and of course, convert). Not only can this approach lead...
Coppafeel Hackday
September 20, 2011, 12:10 pm
Coppafeel are on a mission to stamp out late detection and misdiagnosis of breast cancer by ensuring that women:
Know the signs and symptoms of breast cancer
Know what their boobs look and feel like normally
Check their boobs regularly throughout their lives
Have the confidence to seek medical advice if they do detect any...
PPC Ad Strategies: How to Prepare for the 2011 Holidays
September 20, 2011, 12:00 pmWait, what? Our plans for holiday are already needed? Isn’t it still summer?
That’s right, it’s that time again planning for the holiday, and in the search marketing world there are just a few days that become critical to this ...
iPhone 5 Rumor: Not This Year, Says T-Mobile CMO
September 20, 2011, 11:43 amThis rumor is close to bypassing "rumor" status and jumping straight to confirmed, if the leaked document is correct. TmoNews has obtained a release from a T-Mobile employee town hall meeting held on September 15th.
Google+ Gets Search & New Hangouts Features, Invitations No Longer Required
September 20, 2011, 11:43 amJust as we were discussing how dead or not dead Google+ is, Google has gone and announced new features and opened the service up so you no longer need an invitation. Among the new features is a search feature,
Google Throws Open the Google+ Doors for All and Adds Search
September 20, 2011, 11:38 amWhile I know this will sound like a load of crap, it really did happen. While I was running today I was thinking about some of the near ambivalence being shown toward Google+ outside of the over active geek crowd. I was wondering when Google was going to open the floodgates to let anyone in because the longer they wait the less likely people are...
Reddit Helped Make Imgur Into a Big Deal
September 20, 2011, 11:28 amBy now, you've heard about Facebook having the largest photo library on the web, or at least, you've seen the graphic, but have you heard how powerful and viable Reddit has made the Imgur.com image hosting site? If not,
Charlie Sheen Roast Dredges Up Ryan Dunn Twitter Controversy
September 20, 2011, 10:57 amFrom a night filled with off-color jokes about drug use, domestic violence, prostitution, mental retardation, and child custody, one particular joke is commanding the most internet chatter. On last night's Comedy Central Roast of Charlie Sheen,
Join us at GDC Online in Austin
September 20, 2011, 10:57 amThis year the Google AdSense team will be attending the Games Developer Conference Online (GDC Online) expo on October 10th, 11th and 12th in Austin, Texas. As part of the GDC Online, we'll be hosting Google Developer Day where we'll share ways in which publishers can use AdSense and AdMob to monetize their online games, websites and mobile...
Foursquare Security Concern Addressed: Social Network Provides Privacy Option
September 20, 2011, 10:42 amOn Monday evening, Foursquare, a location-based social network, announced a new privacy option that will allow users to hide home addresses from strangers. When a Foursquare user applies the "home" category to a venue, the home's location will be hidden from everyone other than the user's friends. Prior to the introduction of this new privacy...
Google Panda Update Strikes Again?
September 20, 2011, 10:42 amWebmasters suspect that Google has pushed out another iteration of the Panda update. There is a discussion about this going on in WebmasterWorld.
PETA Discusses Upcoming Porn Site
September 20, 2011, 10:26 amWho knew the "P" in PETA doesn't stand for people? Apparently, it stand for "pornography," which is always a winning combination in regards to Internet dwellers, but in this case, will PETA's upcoming pornography site,
Google+ Proclaimed Dead. Is This a Fair Assessment?
September 20, 2011, 10:11 am"Google+ is dead," proclaims Dan Reimold, writing for PBS MediaShift. "At worst, in the coming months, it will literally fade away to nothing or exist as Internet plankton. At best,
Social Media isn't a Replacement for Good Customer Service
September 20, 2011, 10:11 amCarnival Cruise Lines One Ups Royal Caribbean with Customer Service She blew over our houses, tore apart our businesses, flooded our streets and cancelled our San Juan Cruise'.Hurricane Irene showed travelers who's boss. With the threat of Hurricane Irene approaching, popular cruise lines Carnival and Royal Caribbean were forced to leave the San...
Simple Video Marketing Can Be Effective - SEO Video Tip
September 20, 2011, 9:55 amIncorporating videos into your online marketing is essential to success. While coming up for ideas for your video marketing may be intimidating at first, the trick is to not over think it! Videos allow you to connect with your target audience in a new and engaging way and don't have to be expensive to be useful for your customers. Watch this...
What cool new websearch ideas should Google launch in 2012?
September 20, 2011, 9:55 amEven though this year is nowhere near finished, a lot of people at Google are already thinking about things to launch next year. So I wanted to put the question out: what cool things would you like to see Google launch in 2012? For example, in 2011, we launched hundreds of search quality changes that might not be noticeable, along with a few...
Holistic SEO with Cross-Channel Keyword Optimization & Copywriting
September 20, 2011, 9:40 amCopywriting for the web is a true art form, whether you're writing web pages, press releases or landing pages. Add the practice of search engine optimization and it can get even trickier. Too much focus on SEO and that high ranking web page may confuse readers, resulting in lacking conversions. Too little focus on keywords and search traffic will...
Lust, curiosity, prestige and forbidden fruits
September 20, 2011, 9:36 amGetting your web page on Google's first result page is often a lot of work (although it is easier with the Top 10 Optimizer in IBP). When your website is listed on the first result page, you have to make sure that people click on your listing.
Weak, Anemic Sales Pages? Try These 3 Copywriting Remedies
September 20, 2011, 9:19 amSay you've been feeling under the weather for a few days, and you decide to go to the doctor. The moment you open the door to your doctor's office, she takes one quick look at you, thrusts a prescription into your hands, and slams the door in your face. No check-up, no conversation, just a bottle of pills and her bill in the mail. Are you...
Foursquare Now Keeps Your Home Off The Grid
September 20, 2011, 9:19 amIf you're a user of Foursquare, it's highly likely that you've created an entry for your home on the service's network. I mean, most people are at their home more than they are at any other location,
The REAL Reason for the WSJ Social
September 20, 2011, 9:14 amAs I discussed in a previous post , the Wall Street Journal is launching their WSJ Social today which is a way for the denizens of the Facebook deep to be our own WSJ editors of sorts. Well, I just got my update to hop on board the "water down your business news to mush" train and learned the real reason for this grand social gesture by the WSJ....
Qwikster to Netflix: Show Me The Money
September 20, 2011, 9:04 amBefore you pour your derision on me for the Jerry Maguire title reference, let me explain: I simply thought that a mid-90s mod-techie company name like Qwikster deserved a mid-90s cultural reference.
Girls Don't Pirate?
September 20, 2011, 9:04 amA survey was conducted over at the Pirate Bay, perhaps the most well-known of the bit torrent search engines,
Girls Don’t Pirate?
September 20, 2011, 8:52 amA survey was conducted over at the Pirate Bay, perhaps the most well-known of the bit torrent search engines, and besides the expected finds–downloaders have moved on from Napster-like mp3 downloads and are targeting movies–there’s an interesting tidbit about the …
Facebook About to Get Major Redesign, New Buttons
September 20, 2011, 8:48 amFacebook users should prepare for some major announcements this week as f8, the company's developer event, approaches on Thursday. A new music-related offering has long been expected, but also expected are more media-related announcements around movies and TV shows,
How to Help SEO Customers Who Aren't Always Right
September 20, 2011, 8:48 amAll too often SEO professionals end up meeting with people who don't understand the industry but have been told to get an agency on board. It can be a challenge to pitch the explanation at the right level - informing without alienating.
Klout Score Optimisation or Influencer SEO
September 20, 2011, 8:38 am* Recently there has been much talk about Klout . You could call it a swelling hype. Usually a new service goes all out to get noticed but Klout has been around for quite a while . Over time the service which attempts to identify and classify influencers on social media has gained considerable influence itself. There are already lots of lists with...
The Evolution of Making Page 1 [INFOGRAPHIC]
September 20, 2011, 8:17 amEmbed this on your site Source: The Evolution of Making Page 1 [INFOGRAPHIC] Since the early caveman days of web directories and search, webmasters have been figuring out how to outrank competitors while the search engines continually refined and fiddled with ranking criteria. It's the 'chicken or the egg' scenario: Did SEOs make search more...
Read, Watch, & Listen: Facebook to Announce New Buttons at f8 Developer Conference
September 20, 2011, 8:17 amThe Facebook f8 developer conference, which is set for Thursday of this week, will focus on the socialization of content. According to inside reports, Facebook is planning to introduce 'read', 'watched', and 'listened' buttons at the upcoming conference. These buttons, which will supplement the Facebook 'like' button, will allow Facebook users to...
Ultimate Guide to PPC Metrics: 17 Experts on the Top 3 Must-Check PPC Metrics
September 20, 2011, 8:12 amOverwhelmed by all the metrics available in your AdWords account? Information is good, but information overload is paralyzing, so it’s crucial to strip away the excess and overkill – and focus on the metrics that really provide valuable insight into your PPC performance. So what are they? Which PPC metrics work the hardest and speak the...
Email Overload: The Secret to Getting Inbox Zero Every Time
September 20, 2011, 8:02 amI hit inbox zero for the sixth or seventh time this week in not one but two email accounts which feed in 13 email addresses total. Once an impossibility, it's now an everyday occurrence. In fact, it's now a true mindset. Because I've streamlined this process so well, I figure other people would benefit from my tips to make inbox zero a true...
The WSJ Facebook Edition. Really?
September 20, 2011, 7:10 amIt looks like we have hit a point where the balance of power in publishing is truly shifting OR there is a huge over reaction to social media's influence. Why do I say this? Because today the Wall Street Journal is rolling out the WSJ Social which is a made for Facebook version of the paper that at one point in time at least was most concerned...
Remarketing & Retargeting: The New Behavioral Ads
September 20, 2011, 7:10 amIn this session of SMX New York 2011 Day 3, the eminent panelists discusses about the importance of re-marketing and re-targeting, as well as the best practices involved. The session gives a deep insight on this new breed of advertising, as well as tips, tactics and top-notch best practices for creating campaigns that get real results.
...
Language, context and conversions: thoughtful prose from the pros
September 20, 2011, 4:46 amGuest post by Gabriella Sannino, SEO Copywriting Expert of Level 343 Words mean things: how you write those words, and in what context, can mean the difference between a conversion and someone falling out of the sales funnel. The English language is so complex, a single comma and space can make the difference on how a sentence reads. For example:...
SSL Encryption Broken By Hackers
September 20, 2011, 4:30 amResearchers have discovered a serious weakness in virtually all websites protected by the secure sockets layer protocol that allows attackers to silently decrypt data that's passing between a webserver and an end-user browser.
IP Delivery and Geo Targeting by SebastianX
September 20, 2011, 3:58 amGreat insight into geo targeting with ip delivery.
The 20-Minute (Or Less) SEO Audit [INFOGRAPHIC]
September 20, 2011, 3:48 amCheck out this useful SEO audit cheat sheet, coming with a comprehensive manual, too. Thanks to @BrianAFlores for the tip @Sphinn.
Google Panda Interation Sept 16-18 or so?
September 20, 2011, 3:40 amI'm hearing some reports of site-wide ranking demotions over the weekend that have a similar pattern to what we saw with Panda. That is, lots of keywords affected, but the demotions are not at all uniform the way we often see in a site-wide penalty.
What do men want?
September 20, 2011, 3:34 amMicrosoft Advertising and MEC are set to launch the results of the 'Pre-family man' study - a study in Asia designed to gain insights to men's online behaviour prior to marriage, as well as how they react to the multiple screens in the digital world. A press release has just been issued to announce top-line results. More to come shortly. ...
Bing Travel Forecast: Thanksgiving and Christmas Airfare and Hotel Prices Down In U.S.
September 20, 2011, 3:19 amReady or not, its time to start planning for the holidays. While were still basking in the glow of a glorious summer, holiday travel is just around the corner. To help, the Fareologists at Bing Travel have delved into their algorithmic crystal ball to issue a preliminary forecast for the 2011 holiday travel season. Travelers in the U.S. can expect...
Link Building with OSE & a Host of Other Tools
September 20, 2011, 3:03 amPosted by randfish In late August, I gave a free webinar called Link Building with Open Site Explorer . As is usual, I couldn't limit myself to just a bunch of Moz tools (always feel a bit too self-promotional when I do that), so I ended up covering more than a few others as well. I also ran through a link building methodology and process that...
Speaking at Conferences – the Art of Persuasion
September 20, 2011, 3:00 am
What sets an awesome speaker apart from an average one? Their content? Their delivery? Sprinklings of magical unicorn dust?
Magical unicorn dust is pretty hard to get hold of, so we’ve been having some training here at Distilled. It’s been illuminating – so I thought I’d share some of what I’ve...
It's important for marketers to find out what men want? Why?
September 20, 2011, 2:27 amThey're influential They have high disposable income They're a huge segment and are continuously growing They're digitally savvy Microsoft Advertising and MEC are set to launch the results of the 'Pre-family men' study, a commissioned study in Asia designed to gain insights to men's online behaviour prior to marriage, as well as how they would...
Does Twitter Really Help Your SEO?
September 20, 2011, 1:13 amTwitter is one of the Big 3 of social networking (alongside Facebook and LinkedIn) and a valuable component of any social media marketing strategy. There are probably hundreds of blog posts out there telling site owners to get a Twitter account because they are "supposed" to. But what are the real benefits of incorporating Twitter into the online...
What's New in SEO for September 20, 2011
September 20, 2011, 12:11 amWe have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Hide sites from anywhere in the world In March Google introduced the option to block sites from search results. Now, sites can be blocked on most Google domains anywhere in...
Look! No Velcro! Google Wallet Arrives
September 20, 2011, 12:08 amWithout getting all prognosticate-y about what this offering means to the general happiness of the human race, we will tell you that Google Wallet has arrived as rumored. Google’s official announcement comes on the heels of several days of rumors that served to do nothing other than keep some people writing. Now that it’s here you can...
Register Today for the Digital East Conference
September 19, 2011, 10:03 pmBrick Marketing is a proud sponsor of the second annual Digital East conference , held in Tysons Corner, Virginia on September 28th-29th, 2011. Brick Marketing President Nick Stamoulis says, "Brick Marketing is very proud to be sponsoring the Digital East conference this year. It's a great conference with a lot of information to be had by...
Facebook Traffic to Retail Up 92%, Twitter Shoppers Spend More Than Google
September 19, 2011, 8:00 pmThe recently released Online Consumer Report from RichRelevance offers several valuable insights for online retailers in the lead up to the 2011 holiday shopping season. Data gleaned from over 200 million shopping sessions on major U.S. retail sit...
The Microsoft Advertising adCenter September 2011 Upgrade is Now Live
September 19, 2011, 7:13 pmWe recently published a post giving you a glimpse at what's in store in this month's adCenter upgrade - we're happy to announce that these updates are now live. If you missed that original post , here are the details on what's included in the September.
Google Working on Propeller, a Flipboard Doppelgänger
September 19, 2011, 7:00 pmGoogle is working on a news and social reader tentatively named Propeller, AllThingsDigital has confirmed through “numerous sources close to the situation” after Robert Scoble kicked off rumors about the app in a Google+ post last...
Reminder: Microsoft Advertising adCenter API Version 6 Will Sunset on September 30th, 2011
September 19, 2011, 6:47 pmIf this post looks familiar, it's because you saw it about a month ago when we first made the announcement that adCenter API Version 6 will no longer be supported in the Sandbox or Production environments as of September 30th, 2011. If you are still running adCenter API Version 6, we recommend that you begin upgrading as soon as possible to give...
3 New AdWords Tests: Clicks for This Search, Subscribe Button & 10 Links
September 19, 2011, 6:00 pmThree new Google AdWords experiments have been spotted in the wild in recent days. One annotates the number of “clicks for this search.” Another adds a subscribe form beneath ad creative. And a third create 10 links in a single AdWords...
Following Netflix Announcement, a Renewed Interest in its Rival
September 19, 2011, 5:25 pmby Mike Krumboltz Netflix is splitting itself in two. The streaming business will still be called Netflix. The DVD-by-mail business, which many feel is on the way out, will henceforth be known as " Qwikster ." The name may invoke images of off-brand convenience stores, but Netflix co-founder and big boss Reed Hastings is serious. The changes will...
Google Buys DailyDeal in Daily Deals 'Arms Race'
September 19, 2011, 5:00 pmGoogle has bought DailyDeal, a Berlin, Germany-based daily deals website for between $150 million and $200 million. This is the third acquisition within a two-month span aimed at strengthening Google’s own daily deals offering, Google Offers...
Steely Dan, Qwikster and Words With Friends
September 19, 2011, 4:23 pmTwitter is a wonderful place for one-liners. To be funny on the site, you've got to be sharp and practice economy of language. You've only got 140 characters to make an impression.
Site Search Analytics - Pattern Analysis to Improve Your Site
September 19, 2011, 4:09 pmby Mike Fleming
Your site search data, the phrases your website users type into your
internal site search engine, is data that is swimming with insights into
helping to make satisfied customers with your web site.
If you are someone that is responsible for the performance of a site,
this is most likely information that you've never...
Tea Party Domain Could Bring Millions For Canadian Band
September 19, 2011, 4:08 pmThe American political group The Tea Party have www.teaparty.org. Various branches of the group also have www.teapartypatriots.org and www.teapartyexpress.org - all of which rank high in Google search. But the most coveted domain name,
Yahoo! Search Trends: Cold/Flu Season
September 19, 2011, 4:08 pmFlu Searches Trending Online: Swine Flu, Bird Flu, Homemade Cold Remedies Can you hear it? The coughing and sneezing that comes with the turn of the weather? Fall is almost here and cold/flu season is just around the corner. Each year on Yahoo!, searches for cold and flu related terms start rising at the end of September and taper off in May. From...
Fear, Email, SEO, Video, Mobile and Working From Home
September 19, 2011, 3:52 pmThere are a lot of videos hitting the web on any given day, so we've been curating a daily round-up of some of the most interesting ones we've come across. In a similar spirit,
How do you break into SEO?
September 19, 2011, 3:47 pmby Mike Moran If you are in this business long enough, someone will come up and ask the question. To some of them, it is the most important question in their lives: "How do I break into SEO?" I honestly get this question several times a month. And each person that asks me is ready for my answer. Some seem ready to take notes. They expect that I...
Google Wallet Launches Today (Officially)
September 19, 2011, 3:44 pmUpdate: Google has now gone ahead and officially announced the launch of Google Wallet, complete with another video. Google VP of Payments Osama Bedier writes: We’ve been testing it extensively, and today we’re releasing the first version of the app …
9 Ways to Sharpen Up Your Paid Search
September 19, 2011, 3:42 pmIf you're already using paid search marketing, how can you improve your results? Here are nine tips for sharpening up your campaigns. Use conversion tracking & Google Analytics Which keywords produce what results? Which cause people to make purchases, which result in newsletter sign-ups, which drive traffic to your forum or blog? You need tracking...
Launching Google Wallet on Sprint and Working with Visa, American Express and Discover
September 19, 2011, 3:37 pm(cross-posted on Official Google Blog and Google Mobile Blog ) In May we announced Google Wallet "an app that makes your phone your wallet"with Citi, MasterCard, Sprint and First Data. With Google Wallet, you can tap, pay and save using your phone and near field communication (NFC) . We've been testing it extensively, and today we're releasing the...
Google Analytics Multi Channel Funnels show SEO drives 30% more revenue
September 19, 2011, 3:30 pmNot only is does this article provide a step-by-step tutorial on how to implement, but it also explains the value of doing so (e.g. giving individual marketing channels their due credit).
Netflix Apologizes Then Makes Matters Worse
September 19, 2011, 3:24 pm“I messed up. I owe everyone an explanation.”
Two months ago, Netflix Co-Founder and CEO Reed Hastings, announced a major change to the pricing structure for Netflix members which included increased fees for anyone wanting to get DVDs in the mail and stream movies.The result was a lot of bad press as loyal fans cried foul loud enough...
Righthaven Gets Taste of Irony as Defendant Seeks Assets
September 19, 2011, 3:01 pmThe Righthaven storyline continues to get even more interesting. The company, often referred to as a "copyright troll," first stopped filing new suits against bloggers, then reports came out that the it may even file for bankruptcy,
Foursquare, Mayor Emanuel Promote Chicago Check-Ins with Windy City Badge
September 19, 2011, 3:01 pmIn Chicago, 250,000 different users have checked-in to 80,000 different venues 10,000,000 times using Foursquare. With those stats, it's one of the most Foursquare-loving cities in the world.
Google Wallet: Live in SanFrancisco?
September 19, 2011, 3:01 pmGoogle Wallet, which was first announced in May, is expected to launch sometime later today. It is believed that this new mobile payment system is already live at one San Francisco coffee shop. Google Wallet will allow consumers to organize credit cards, loyalty programs, and gift cards on their phones and quickly pay for purchases by tapping...
Holiday Shopping, Search & Social: Which Traffic Converts Best? [Study]
September 19, 2011, 2:30 pmThe recently released Online Consumer Report from RichRelevance offers several valuable insights for online retailers in the lead up to the 2011 holiday shopping season. Data gleaned from over 200 million shopping sessions on major U.S. retail sit.
Avast Ye! Talk Like a Scurvy Pirate wit' Facebook, Twitter n' Google
September 19, 2011, 2:30 pmThis day is International Talk Like A Pirate Day 2011. Woefully ye noticed all ye pirates be speakin' a little different? Yarr, bein' a Monday, the grog fest be early this year, but yer mateys p'on the good ship Search Engine Watch wanted to give ...
Anderson Cooper's Interview with Mom Reveals Heartbreak
September 19, 2011, 2:25 pmby Mike Krumboltz Before becoming the face of CNN, Anderson Cooper led an interesting, and sometimes, tragic life. On his new talk show "Anderson," the news anchor spoke with his mother, former fashion designer Gloria Vanderbilt, to discuss the death of his brother Carter Vanderbilt Cooper. Carter committed suicide in 1988 when he jumped from the...
Netflix, Qwikster, Xbox Live on Windows 8 and Mac Apps on iPad
September 19, 2011, 2:15 pmToday's edition of the daily top videos article has mostly tech-related stuff, but it also has Netflix apologizing for the way it's handled its recent pricing and plan restructuring. Of course the apology was accompanied by yet another controversial move.
99 Ways to Build Links by Giving Stuff Away (and Improve Your Brand Too)
September 19, 2011, 2:15 pmPosted by koozai_mike This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. In my last post I explained why free stuff is link building gold , and in this update I'm giving you...
Netflix, Qwikster, Xbox Live on Windows 8 and Hot Wheels
September 19, 2011, 2:12 pmToday’s edition of the daily top videos article has mostly tech-related stuff, but it also has Netflix apologizing for the way it’s handled its recent pricing and plan restructuring. Of course the apology was accompanied by yet another controversial move. …
The First 7 Items On Your SEO Audit To-Do List
September 19, 2011, 2:00 pmYou've just been given one day to do an SEO audit for a site, and you're asking yourself what to do with so little time. Instead of following your instinct to yell at the person who made the request, today's column will outline a practical approac...
Exchangewire London Ad Trading Summit Starts Tomorrow - Preview and Videos
September 19, 2011, 1:59 pmAs described by Dennis Buchheim recently, several of our Microsoft Advertising team members will be attending the Ad Trading Summit (ATS) tomorrow in London. As Dennis noted, The growth of Ad Exchanges and RTB has redefined display advertising as we know it. The industry is experiencing increasing amounts of ad spend being channeled through...
iPad 3 Rumor: Release Date Not Until 2012, Says Analyst
September 19, 2011, 1:28 pmIt's looking more and more like the big fall release for Apple is going to to be the new iPhone, and that's all.
Facebook App Economy: The Job Impact of Facebookonomics
September 19, 2011, 1:28 pmA recent study published by the University of Maryland indicates that Facebook and mobile technology have generated at least 182,000 new jobs and $12.19 billion in wages and benefits. The study, which was released by the Robert H. Smith School of Business this morning, stated that more aggressive estimates indicate that the "Facebook App Economy"...
Young Adults Exchange an Average of 87 Text Messages a Day
September 19, 2011, 1:24 pmThe next time you’re in a busy public place, stand still and watch the people who walk by. A large majority of them will either have their eyes down on a cell phone or they’ll appear to be talking to themselves (earbuds!).
It’s gotten so we can’t leave the house without our mobile phone charged and ready. And I know several...
Yahoo Livestand to Launch This Fall
September 19, 2011, 1:13 pmLast week, one of the hot topics was that Google is working on a Flipboard competitor, which is reportedly called Propeller. AOL launched one in Editions last month. Well,
Knowledge is Power: The 21st Century Approach to Learning
September 19, 2011, 1:13 pmI cant believe that over 9 years have passed since I first begin my relationship with Atlasway back before MyReports, Media Codes, Engagement Mapping, or Universal Action Tags. During my career with Atlas, Ive had the luxury of crossing paths with hundreds of the most talented people in our industry. Ive had the honor of teaching them about new...
Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search
September 19, 2011, 1:00 pmSearch engines are like mothers: they are built to understand you. With the most basic cues, they know if you are happy or sad, coming or going, getting ready for bed or just waking up.
Search engines didn’t start out this way, but Google ...
Are You Losing Business When You Hunt for Customers?
September 19, 2011, 12:58 pmTo listen to some people, you'd think marketing were a battle or bloodsport. Think about all the military metaphors we use " identifying a target market , launching a campaign , and using strategy and tactics to crush competitors and win that desired customer. Even such apparently innocuous business terms as staff , officer , headquarters ,...
The 20-Minute (Or Less) SEO Audit w/ INFOGRAPHIC
September 19, 2011, 12:42 pmSniffing out most of a website's basic search-engine-optimization problems can be done in 20 minutes or less if you know what you're doing. Here are the essentials for an effective and fast SEO audit. I'll warn you now that reading this guide might take a bit more time than it does to actually perform the SEO audit itself. But by the time you...
Google Mobile Ads Getting +1 Button
September 19, 2011, 12:37 pmGoogle's mobile display ads are getting +1 buttons, according to a post to the Google Mobile Ads blog, which came through the RSS feeds, but is not live on the actual blog.
Search Alliance Continues Strong Global Momentum
September 19, 2011, 12:06 pmThe Yahoo! and Microsoft Search Alliance continues its great progress with the completion of algorithmic transition to Microsoft for all Asian markets, except for Korea. Users in Hong Kong, Indonesia, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam are now able to enjoy a competitive choice in search. The team also recently...
Google Introduces New Pagination Tags, Pushes ‘View-All’ Pages
September 19, 2011, 12:00 pmGoogle has introduced two new link elements to show Google the schematic relationships of documents that span multiple pages and better identify duplicate content. Google also emphasized they want to show single-page versions in search results.
...
Recipe Finder's Search Engine Entering the Portal Niche
September 19, 2011, 11:51 amRecipe-finder.com announced on Friday that it publicly entered the recipe portal niche this month . The recipe portal niche has been fairly competitive over the past few months, with other sites such as Foodily and Supercook. Recipe Finder, however, has features that allow social sharing and menu planning simple and easy. There's over 1 million...
Emmy Winners, Nominees Tweet Their Reactions
September 19, 2011, 11:22 am[Above: Cast of Modern Family celebrate thier big win - Courtesy Sofia Vergara, Twitter] Last night’s Emmys were a mix of surprises and expected results as a few notable actors walked away with their first emmys and a couple of …
Google Wallet Launches on Sprint and working with Visa, American Express and Discover
September 19, 2011, 11:18 amToday we're releasing the first version of the app to Sprint. That means we're beginning to roll out Google Wallet to all Sprint Nexus S 4G phones through an over-the-air update.
Charlie Sheen, Ashton Kutcher Prepare for Big Night on Twitter
September 19, 2011, 10:49 amTonight is a big night for two of Twitter's most-followed stars. At 9 pm EST, the first episode of the new Two and a Half Men premieres - the Ashton Kutcher era has arrived.
How To Handle Negative Comments On Review Sites
September 19, 2011, 10:37 amWhen your business gets large enough to get noticed on Yelp and Google Places, you’ll even have customers giving you reviews about their experiences. Since you’ve been providing such excellent service, you can smile as you see comments pop up on your Yelp page.
However, your celebration may be shorter than you think.
Former Bing Guy Rips Bing and Its Team
September 19, 2011, 10:33 amPhilip Su is a software engineer at Facebook who spent 12 years working at Microsoft. Now, he's put out a scathing post about Bing, or more specifically, the people behind Bing.
Want better conversions? Get specific with your benefit statements
September 19, 2011, 10:13 amWelcome back! This Monday's SEO copywriting how-to video post is about how specifics in your online writing help you sell more. Heather developed this piece in response to a reader question about how to increase the effectiveness of their web copy. In looking through the reader's web content, Heather realized that one of the opportunities the...
After Submitting a DMCA, What Are The Other Options?
September 19, 2011, 9:59 amWhat should be the next step? Can I do anything else other than wait?
CMO Survey: Fewer CMO's Tying Sales Success to Social Media
September 19, 2011, 9:52 amIt looks like the C-suite of marketers is getting the message that just because it sounds nice to tie certain business results to social media it doesn't mean it's easy. C-level marketers often tell their minions to do something that they themselves have no real idea how to do. It's when reality hits that opinions and measurements change. Look at...
Google to Face Senate Antitrust Panel This Week
September 19, 2011, 9:48 am"Google is a great American success story, but its size, position and power in the marketplace have raised concerns about its business practices, and raised the question of what responsibilities come with that power," said Senator Richard Blumenthal, Democrat of Connecticut,...
Search Google+ With This Tool
September 19, 2011, 9:42 amMany of us have wondered why Google+ didn't launch with a search feature. I mean, it's Google. Still, there are ways to search it that should suffice, at least until Google finally launches an official feature. Developer Andrew Shen,
CMO Survey: Fewer CMO’s Tying Sales Success to Social Media
September 19, 2011, 9:41 amIt looks like the C-suite of marketers is getting the message that just because it sounds nice to tie certain business results to social media it doesn’t mean it’s easy. C-level marketers often tell their minions to do something that they themselves have no real idea how to do. It’s when reality hits that opinions and measurements...
Qwikster, Netflix's New DVD Service, Not Winning Any Name Awards
September 19, 2011, 9:27 amImagine a couple - a nice couple that truly loved each other and shared a virtually drama-free relationship. We will call them Bob and Jessica. Now imagine that one day, Bob dropped a bombshell on Jessica. Perhaps,
Google Wallet Launches Today
September 19, 2011, 9:27 amGoogle Wallet is launching today, it would seem. Google hasn't made the official announcement just yet, but it's expected anytime now. MG Siegler got ahold of a document that were reportedly sent to partners. In the document,
Facebook Copies Google+, After Google+ Aped Facebook
September 19, 2011, 9:27 amThere's been a lot of news around Google+ over the last few days. Actually more faux controversy than news, and some of it involves Facebook, so consider this a Google+ versus Facebook wrap. First, Mike Elgan wrote a detailed post for Datamation about how Facebook is becoming the next Yahoo. He notes that in addition to copying Foursquare and...
Qwikster, Netflix’s New DVD Service, Not Winning Any Name Awards
September 19, 2011, 9:19 amImagine a couple – a nice couple that truly loved each other and shared a virtually drama-free relationship. We will call them Bob and Jessica. Now imagine that one day, Bob dropped a bombshell on Jessica. Perhaps, “I slept with …
Google Antitrust Hearing: Will Google Be Found Evil?
September 19, 2011, 9:11 amOn Wednesday, former Google CEO Eric Schmidt is expected to testify before the Senate Committee's antitrust panel and argue that Google does not give preference to its own products. Eric Schmidt, who is the executive chairman of Google, relinquished the chief executive officer position to Larry Page in May. He is expected to say that Google, which...
ImportXML Cookbook
September 19, 2011, 8:56 amA collection of ImportXML functions that can make your life as a search professional a lot easier.
iPhone 5 Rumor: Samsung To Block Sales In Korea?
September 19, 2011, 8:40 amAccording to Samsung execs, there's already a plan in motion to stop the sales of the upcoming iPhone 5 in Korea. Of course the phone is not only unreleased but at this point is still unannounced.
Google Buys DailyDeal
September 19, 2011, 8:40 amWhile others in the space seem to have scaled back a bit in the daily deals department (see Facebook and Yelp), Google continues to amp up its efforts.
Netflix DVD Service Becomes Qwikster
September 19, 2011, 8:09 amAs you may know, Netflix recently announced that its DVD-by-mail and streaming services, once available to customers together as one package, would become two separate services, and customers would have to pay more if they wanted to keep both.
Circle-Jerked By Google Plus
September 19, 2011, 8:02 amWhere I discover how easy it is to inadvertently kill off my Google Plus Circles.
How to Choose the Right Content To Drives Online Sales
September 19, 2011, 7:59 amInterview Screen Grab from the 2011 Vocus Users Conference When I was at a client's User Conference earlier this year, Steve Farnsworth caught up with me and asked a question about using analytics to refine content for increased sales. I'm a big fan of repurposing content and I noticed that the video itself never mentions me or my name and that...
The 4 Types of Content Metrics That Matter
September 19, 2011, 7:49 amGood insights into Consumption, Sharing, Lead Generation and Sales Metrics for content.
Top Ten Takeaways From the Inbound Marketing Summit
September 19, 2011, 7:18 amThe best marketing conferences combine education, inspiration and entertainment with plenty of face time and networking. At the recent Inbound Marketing Summit 2011 , the consensus of the nearly 800 attendees scored it highly on all counts. Drawn from conversations with fellow attendees, plus a few days to mull over the flood of ideas, this list...
Google Introduces New Pagination Tags, Pushes 'View-All' Pages
September 19, 2011, 6:36 amGoogle has introduced two new link elements to show Google the schematic relationships of documents that span multiple pages and better identify duplicate content. Google also emphasized they want to show single-page versions in search results. .
How to Evaluate Links - A Checklist + Tools
September 19, 2011, 6:07 amNice concise checklist on Sorbet Digital showing us how to critically evaluate links.
Think Visibility Voted #1 UK Search Conference by SEOs
September 19, 2011, 5:19 amLast week I ran a Facebook poll to ask what people considered to be their favourite search conference in the UK . This received a great response (197 votes in total) - and we can now announce that the winners of the competition were Think Visibility, who collected 63 votes! SAScon Manchester and BrightonSEO made it a great result for the smaller...
Are You a Lazy Marketer?
September 19, 2011, 1:07 amWe are all a little guilty of taking the easy way out sometimes. Maybe we didn't have the time or energy to give it our all or maybe we thought we could get away with doing the minimum for a while. Whether it was your personal or professional life, just about everyone has taken a few shortcuts here and there. However, if you've take the "good...
Is Tomorrow's Agency the Consumer? Insights from SPIKES Asia
September 19, 2011, 12:11 amIts no secret that human beings need connection in order to survive. From birth, the innate desire to cling to one another develops rapidly as we begin to explore our world. As we grow, relationships become even more important to us as trust builds and we turn to one another to depend on. It may sound funny, but the way we develop our...
Link Profile Tool to Discover Paid Links or Other Anomalous Linking Activity
September 19, 2011, 12:01 amPosted by Tom Anthony A couple of months ago I got pulled in on a project for a new client, who admitted that their previous 'SEO guy' had bought them some links. Not a lot of links (they didn't have a lot!), but it seemed that had been the extent of their SEO efforts. One of the things we needed to do was evaluate what amount of damage might have...
Register Today for the MarketingSherpa Boston B2B Summit 2011
September 18, 2011, 10:13 pmAttention all Boston-area B2B marketers! There is still time to register for the 2011 Boston B2B Summit . The event will be hosted at The Westin Waltham Boston Hotel from September 26th-28th. The program will feature 4 tactical training sessions, 5 attendee activities and expert panels The revamped B2B Summit is taking a more hands-on approach to...
Emmys & Scarlett Johansson Parodied, Media Boss Punches Guy
September 18, 2011, 4:24 pmSome more good videos for you today. We’ve scoured the web for you to put together the collection below. Go here for other recent daily video collections. Mayweather vs. Ortiz wasn’t the only big fight. Below, you’ll find punches thrown …
Bing Explains Why Adaptive Search Improves User Experience
September 18, 2011, 5:30 amLast week, Bing unveiled a new feature in its continued effort to improve the search experience. The feature is called "Adaptive Search" and is designed to make search results more personally relevant to users.
Linkscape's September Update + Feedback
September 18, 2011, 1:28 amPosted by randfish Last week, we launched a new Linkscape update with data crawled and indexed in August. Several folks noticed some significant changes in this index, particularly in link counts and some PA/DA metrics. I wanted to take some time in this post to talk about Linkscape's data, our process, some of the challenges we're facing and what...
George Costanza, Google Wallet, Nanoparticles & A Guy In A Wing Suit
September 17, 2011, 3:15 pmWe've got an interesting mix of videos today. If you haven't seen our other video round-ups from this week, you can find them at: 09/16 09/15 09/14 Microsoft may have tapped Jerry Seinfeld for an ad campaign in the past,
Endless AdWords Profits
September 17, 2011, 2:19 pm"To thine own self be true" In a word? Prescient! 10 links in a single AdWords ad unit ! Then more ads below it. Then a single organic listing with huge sublinks too. And unless you have a huge monitor at that point you are "below the fold." Negative advertising in AdWords is not allowed. So long as you build enough brand signals & pay the Google...
Nielsen's State of Social Media Report for Q3 2011
September 17, 2011, 2:11 pm13 pages of juicy infographic stats convering social media demographics, geographics, and trends.
This Week's Google Updates: Apps & MLB Snippets, Detailed Reconsideration Responses
September 17, 2011, 1:38 pmThis week Google added rich markup data for mobile apps, partnered with MLB.com for more rich baseball data on the SERP, and increased the level of detail on the email sent to webmasters who have requested reconsideration for the Google search ind.
This Week’s Google Updates: Apps & MLB Snippets, Detailed Reconsideration Responses
September 17, 2011, 1:00 pmThis week Google added rich markup data for mobile apps, partnered with MLB.com for more rich baseball data on the SERP, and increased the level of detail on the email sent to webmasters who have requested reconsideration for the Google search ind...
The Netflix Exodus Begins As New Prices Take Hold
September 17, 2011, 12:05 pmThe tumultuous 2011 for Netflix appears to be taking its toll as subscribers move away from the movie rental business because of dissatisfaction concerning price and subscription changes, alterations that, when announced, rocked the Internet to its core.
YouTube Adds Video Editing, Lets You Make Quick Fixes to Videos
September 17, 2011, 11:00 amYouTube made two noteworthy announcements this week. First, Minjae Ormes, YouTube Movies and TV Marketing Manager, announced, “In celebration of the 70th anniversary of its release, Orson Welles’ seminal work Citizen Kane joins the tho...
Is Windows 8 Turning Your Desktop into a Mobile Device?
September 17, 2011, 10:48 amMicrosoft is on top of the world right now-well, at the top of the tech section of Google News, anyway-after it unveiled its Metro user interface design. While reaction has been generally positive,
Is Windows 8 Trying To Turn Your Desktop into a Mobile Device?
September 17, 2011, 10:17 amMicrosoft is on top of the world right now-well, at the top of the tech section of Google News, anyway-after it unveiled its Metro user interface design. While reaction has been generally positive,
Reno Air Disaster Trends Socially
September 17, 2011, 9:25 amThe catastrophic plane crash at the Reno, Nevada air races was captured in vivid detail on various video/news outlets, and now, it's trending on the Internet as people gather around their computers/mobile devices sharing news, pictures,
Google's European Privacy & Antitrust Battles: An Update
September 17, 2011, 7:22 amThe European Commission is still determining Google's degree of dominance, Google is providing an WiFi location opt-out service; Google has announced that it will delete 3.6 million Dutch WiFi SSIDs, and Google Analytics has been un-banned i.
Google’s European Privacy & Antitrust Battles: An Update
September 17, 2011, 7:00 amThe European Commission is still determining Google’s degree of dominance, Google is providing an WiFi location opt-out service; Google has announced that it will delete 3.6 million Dutch WiFi SSIDs, and Google Analytics has been un-banned i...
Cup of Joe: How To Win At Football And In Business
September 17, 2011, 12:56 amLet me start off today's COJ with a little disclaimer: A lot of what you read in today's column might be wrong. Because today I am talking about football! And the truth is, I know crap about football. I mean I understand the basics, but beyond that I am kind of useless. For example, today I learned what a onside kick is, thanks to, Coach Kevin...
Yahoo! Slurp Ignoring robots.txt
September 17, 2011, 12:17 amWebmasterWorld Members report that Yahoo's Slurp is ignoring robots.txt
Star Wars, John Cusack, and Lite-Brites
September 16, 2011, 4:31 pmTwitter is a wonderful place for one-liners. To be funny on the site, you've got to be sharp and practice economy of language. You've only got 140 characters to make an impression.
Expensive Hotels Suck at Providing Free Internet
September 16, 2011, 4:16 pmIf you're one of the millions of people who have to travel in order to conduct your career, you already know about the weird mix of expensive hotel chains that charge for right to access the Internet via their connection.
Demand Media Talks Pluck 5 Discovery, Exchange & Management Engines
September 16, 2011, 4:16 pmThis week, Demand Media announced Pluck 5, the latest version of its social platform, which is used by some pretty big brands, such as AARP, Kraft, NFL, NPR, Target, USA Today and Whole Foods.
iPad With iOS 5 vs. Windows 8 Slate, Weird Al, Jobs, Cool Apps, & The Media
September 16, 2011, 3:45 pmAnother day, another set of videos. Maybe you've seen some of them, maybe you haven't. There's a little something for everyone - at least everyone with any interest in technology, marketing, the media, or Weird Al.
Star Wars Blu Ray Release Tapped For Cancer Awareness Campaign
September 16, 2011, 3:45 pmToday is the official release day of the much-anticipated Star Wars: The Complete Saga on Blu-ray. While this is already big news for fans of the films,
An All Simpsons Television Station?
September 16, 2011, 3:14 pmWould you welcome an "all The Simpsons, all the time" channel into your life? Whatever your reaction, it may be time to make room for such a venture,
Yahoo Search Results Redesign Add Tabs, Filtering
September 16, 2011, 3:14 pmYahoo introduced redesigned search result pages yesterday. The new, simpler look adds tabs beneath the search box, allowing you to view images, video, or news or other results. Yahoo also lets you filter searches by time and trending searches.
Two Missing Children Claim to Be Found
September 16, 2011, 3:03 pmby Mike Krumboltz It's a sad fact of life that children go missing all the time. In New Mexico and Germany, two young adults (who were children when they went missing) have been found. The unrelated cases have caused a massive amount of interest on the Web. In New Mexico, a teenager is claiming to be Robbie Romero . Robbie went missing 11 years...
iPhone 5 Rumor: Release Date Delayed, Launching With Cheap iPhone 4?
September 16, 2011, 2:58 pmJust how many iPhones are going to launch this fall? Back in May, we heard reports of the iPhone 5 launching with two distinct models - a standard version and a "pro" type version.
An “All Simpsons” Television Station?
September 16, 2011, 2:57 pmWould you welcome an “all The Simpsons, all the time” channel into your life? Whatever your reaction, it may be time to make room for such a venture, provided the guys at Fox can demonstrate how much extra revenue such …
Twitter Sends Few Conversions, but When They Spend, They Spend!
September 16, 2011, 2:43 pmNo matter what numbers we put out there, marketers continue to believe that Twitter and Facebook are worth the effort. So here's another set that's loaded with good news and bad news for those who hang their ledgers on social media. A new report from RichRelevance states that online retail shoppers who clickthrough from Facebook only convert 1.2%...
Google Maps Gets +Snippets Integration
September 16, 2011, 2:43 pmGoogle Maps and all the information tied to it are now more easily shareable on Google+ thanks to +Snippets integration. When on Maps, users can now share whatever content is on their screen with just two clicks. The Maps +Snippets Whenever us.
Shaker Takes The Bar Scene To Facebook
September 16, 2011, 2:27 pmDo you like the idea of going to a bar, but hate actually going to a bar? A new Facebook app called Shaker might be the thing for you. Shaker,
Social Network Spam and Author/Agent Rank
September 16, 2011, 2:27 pmPosted by dohertyjf On Wednesday I presented at SMX on the panel called "Facebook, Twitter, and SEO". I was excited to speak alongside Horst Joepen (SearchMetrics), Jim Yu (BrightEdge), and Michael Gray (Atlas Web Services). In my talk, I showed some information from patents that talked about how a search engine might detect a person's topical...
New Discovery In AdWords: Subscribe Form Ad Format
September 16, 2011, 2:22 pmAn interesting screenshot from Pauline Jakober who spotted what seems to be a new Adwords test allowing people to subscribe right from the ad itself.
Facebook Offers Ad Credit to Small Businesses
September 16, 2011, 2:12 pmFacebook has a terrific new idea. They're going to offer a $50 ad credit to small business owners to help them increase sales. Isn't that nice of them? Of course, it does sound vaguely familiar. . . like maybe I've seen the same offer but with a Google Adwords logo attached? Sheryl Sandberg, Facebook's current COO used to cash paychecks from...
In Mexico, Tweeting About Drug Cartels Can Be Fatal
September 16, 2011, 1:36 pmTwitter, for all its various criticisms, has been proven to be an effective message carrier, especially for citizens looking for social change. The events in areas like Egypt, Syria, Libya,
Google Antitrust Hearing Witness List
September 16, 2011, 1:36 pmWe got an email today from the FairSearch Coalition with a witness list for Google's upcoming hearing with the Senate Committee on the Judiciary Subcommittee on Antitrust, competition policy and consumer rights. The hearing takes place on Wednesday,
50 Google Analytics Resources - The 2011 Edition
September 16, 2011, 1:34 pmGoogle Analytics is one of the most valuable resources for webmasters, marketers, business owners, bloggers, and anyone who does practically anything online. The best part is that Google Analytics is free! The following are 50 resources to help you get to know Google Analytics inside and out, from the new version, latest updates, social...
Google Implements Fail-Safe for Places Reporting Abuse
September 16, 2011, 1:20 pmThe community reporting system for Google Places, which recently came under fire due to potential abuse, is seeing a significant change: Google will now label businesses as closed only if they have first conducted a review of the reported informat.
Google Propeller: Social News Magazine App Targets Flipboard
September 16, 2011, 12:50 pmGoogle's latest project, which company insiders say is dubbed "Propeller," is a social magazine news app that will target the highly successful Flipboard iPad app. Flipboard, which recently received $50 million in funding and a $200 million valuation, was named the iPad app of the year in 2010. This app reformats the content that is shared on...
Who Are the Real "Mad Men?"
September 16, 2011, 12:39 pmLegendary British creative director Andrew Cracknell on creativity, then and now When we heard about veteran ad man Andrew Cracknell's new book " The Real Mad Men: The Remarkable True Story of Madison Avenue's Golden Age ," we just had to contact him (even though the book is currently available only in the UK and won't be out in America until next...
Searchmetrics Essentials Unveiled; SEO+SEM and Social Tools Integrate
September 16, 2011, 12:03 pmSearchmetrics introduced Searchmetrics Essentials this week, marrying search analytics software with a social media data module. Inside one tool, users can analyze and compare data from their own and competitors' organic, paid and universal .
Emmys 2011: Can Online Buzz Predict The Winners?
September 16, 2011, 11:48 amThe 63rd Annual Primetime Emmys are Sunday, and there is already a ton of chatter across social media channels about the nominated shows and actors. In fact,
Facebook Reveals Social Ads Marketing Plan
September 16, 2011, 11:17 amIn a recent interview with TechCrunch, Facebook Ads Product Director Gokul Rajaram revealed how Facebook is planning to increase advertising revenue in the near future. Facebook, who currently earns most of its approximately $4 billion in annual revenue from advertising, is now running Social Ads on the majority of Facebook page views. When asked...
Who Should Be More Concerned About Losing Users: Facebook or Google?
September 16, 2011, 11:14 amIt has seemed fairly clear since Google launched Google+ that Facebook was worried to at least some extent. That’s not to say Facebook thinks it’s on the cusp of becoming the next Myspace, but when a giant like Google takes …
iPhone 5 Rumors: A Comprehensive Infographic
September 16, 2011, 11:01 amIt seems like the iPhone 5 rumors started as soon as the iPhone 4 launched last year - and it actuality, they did. Just a month after the iPhone 4 dropped,
It Takes Two to Tango " A Romantic View of Conversion
September 16, 2011, 11:01 amI needed to lower my Adwords costs. After 3 days of trying, my frustration turned into anger. You only get this far if you can actually listen. All the ads I wrote where a miserable failure. Then it hit me. The reason I failed was because I didn't take the time to listen. I didn't take the time to learn the dance I was engaging in. I couldn't find...
Kenshoo & Covario Team Up on SEO, PPC, Social & Local
September 16, 2011, 11:01 amEnterprise SEM/SEO software providers Covario and Kenshoo have formed a strategic alliance that will see Covario licensing Kenshoo Enterprise and Kenshoo Social. In addition, the two have agreed to partner in the development of a paid and organic .
Optify Announces Partner Program for Agencies
September 16, 2011, 11:00 amIt’s been a busy week in the upper echelons of search and social at the enterprise level! Online marketing software and services provider Optify just announced a program for agencies to sell directly to clients. They will offer training, sup...
Google Logo Gets a Vitamin C Injection From Albert Szent-Gyorgyi Doodle
September 16, 2011, 10:59 amGoogle’s logo today resembles a juice label, prominently featuring a pair of oranges and other fruits rich in vitamin C. The Doodle is a tribute to physiologist, biochemist, and professor Albert Szent-Gyorgyi, born on this date 118 years ago...
Could Lying on Facebook and Checking Out NSFW Stuff at Work Land You Jail Time?
September 16, 2011, 10:15 amThe internet community was rocked this week as one of the most important, coveted items in my lifetime finally hit the web. I'm talking, of course, about the Scarlett Johansson nudie pics. How many people, do you think,
Could Lying on Facebook, Checking Out NSFW Stuff Land You in Jail?
September 16, 2011, 10:10 amThe internet community was rocked this week as one of the most important, coveted items in my lifetime finally hit the web. I’m talking, of course, about the Scarlett Johansson nudie pics. How many people, do you think, while dutifully …
AT&T, T-Mobile Deal Is Necessary for U.S. Economy & Obama's Broadband Plan, Says Former Congressman
September 16, 2011, 9:59 amAs the hearing date for the AT&T/T-Mobile merger draws closer, it seems the controversies surrounding it are only getting more complex. From the initial announcement back in March, consumer groups have spoken out against the deal. But the opposition has gotten much more intense recently with both the U.S. Department of Justice and Sprint filing...
Google Said to Be Working on Flipboard Competitor Propeller
September 16, 2011, 9:59 amGoogle is reportedly working on a Flipboard competitor. Robert Scoble, the guy that knows just about everybody in the tech industry,
Google Wallet to Lose Exclusivity But Let's Start with a Launch
September 16, 2011, 9:59 amHow are Google's plans for local deals and mobile payments shaping up? It depends on who you ask. Google will tell you everything is simpatico, but honestly, where is Google Wallet? I attended the super-hyped, exciting launch event in Google's Chelsea office in Manhattan in May. The service was due to launch in New York City and San Francisco this...
AT&T, T-Mobile Deal Is Necessary for U.S. Economy & Obama’s Broadband Plan, Says Former Congressman
September 16, 2011, 9:41 amAs the hearing date for the AT&T/T-Mobile merger draws closer, it seems the controversies surrounding it are only getting more complex. From the initial announcement back in March, consumer groups have spoken out against the deal. But the opposition has gotten much more intense recently with both the U.S. Department of Justice and Sprint...
Albert Szent-Gyorgyi Honored With Google Doodle
September 16, 2011, 9:28 amYou have to hand it to Google. They get pretty creative with their Google Doodles. Sometimes, the real creativity is in the actual doodle itself. Lately they've been putting out some pretty cool ones with animations and different interactive elements.
Infographic: A Look At The Search Landscape in Poland
September 16, 2011, 9:28 amPolish users are some of the most engaged and active in Europe, but it is a market that many are still yet to enter. This infographic, developed by Bluerank, gives some insight into the size and state of the search market in Poland. No related posts.
Yahoo! Search Launches New Design and Features
September 16, 2011, 9:08 amAfter launching an improved image search last month, Yahoo recently announced a makeover of the search results page. The simple and minimalistic design, which was introduced by Yahoo on Thursday, attempts to remove clutter and display search results in a more usable manner. The site redesign and new features were announced by Yahoo Search team...
Yahoo Redesigns Search Results Pages
September 16, 2011, 8:52 amYahoo announced a new redesign to its search results pages, which are available on web search, image search, Yahoo News, Yahoo Blogs, Yahoo Finance and Yahoo Sports. "We have been working to unify the search experiences across web, multimedia,
Are You Flushing Your Marketing Down the Social Media Toilet?
September 16, 2011, 8:37 amBuilding your Facebook following? Smart. Depositing all your content capital in The National Bank of Twitter ? Dumb. Let me rephrase: compounded dumb. We've talked a lot about the dangers of digital sharecropping. So now let's talk today about a specific news item that could affect your business " at any time. And, in the tip of the week, we cover...
5 Ways SEOs Can Work with Social Media Managers
September 16, 2011, 8:21 amAs social media gets widely adopted across organizations of all sizes we're starting to see social media and search marketing teams operating in silos. That is already the case in many organizations. It isn't unusual to have a 5:1 rati.
A Guide to Long Tail Link Building
September 16, 2011, 8:12 amRishil offers a great blog post focusing on the value of long tail link building.
How to Write a Social Media Audit
September 16, 2011, 7:56 amI'm always looking for ways to improve our social media audits at SEOptimise to make them more insightful and actionable. While there is no perfect way to approach writing a social media audit, here are some ideas on what I think are important things to consider when writing a social media audit. What's the point of a social media audit? A good...
Is E-mail Dying? Teens Check In
September 16, 2011, 7:50 amE-mail is one of those Internet marketing elements that creates a lot of conversation. That conversation not only takes place with customers who receive e-mails but also amongst marketers who wonder as to the viability of e-mail for the future. E-mail marketing provider AWeber asked one of the most important groups with regard to the future of...
17 Location-Based Marketing Tips
September 16, 2011, 7:09 amNote from Lee: When I heard from Aaron Strout that he and Mike Schneider were writing a book, Location-Based Marketing for Dummies , I knew it would be a great resource. We often do book reviews here on Online Marketing Blog but Aaron and I decided on this format instead, focusing on specific tips and tactics you can use today. Writing a book...
Social Media Services Questioned by MPs Regarding London Riots
September 16, 2011, 6:49 amBritish MPs (Members of Parliament) have been questioning officials from BlackBerry, Facebook and Twitter regarding the role of social media in both enabling and fueling four nights of riots that occurred in London in August. It already feels like those riots, in which 5 people were killed and many London shops were looted and damaged happened...
Is it Really Possible to Improve Your AdWords Quality Score with Google +1?
September 16, 2011, 6:33 amThis week I have listened to some exciting presentations and had a few conversations with Google AdWords product evangelists regarding Google +1. The prospect for social integration with both SEO listings and paid search ads is intriguing and hold.
Baidu Launches Android-Based Mobile OS - Baidu Yi
September 16, 2011, 5:31 amOn Friday 2 nd September Baidu has launched its new Android-based mobile OS called 'Baidu Yi' (Yi meaning Simple) at the Baidu World event in Beijing. Because it is based on Google's Android OS it has kept most of the same core features such as integrated voice search and a single sign-in to provide access to a vast offering of cloud-based apps...
Will Outbound Link Building Help or Hurt Your Site?
September 16, 2011, 1:03 amWhen most SEO companies/experts/guides talk about link building, they are referring to the ongoing practice of developing links on 3rd party sites that point back towards your site. The goal is to create as many quality, diverse inbound links as possible to boost your trust factor in the eyes of the search engines. But off-site link building isn't...
Keyword Metrics for SEO (And Driving Actions from Data) - Whiteboard Friday
September 16, 2011, 12:12 amPosted by Aaron Wheeler We all have access to a lot of great metrics surrounding keywords we research and target, including data from search engines themselves, analytics suites, and other third-party companies (ourselves included). It's one thing to gather and parse this data, but it's a whole 'nother thing to actually act on that data to drive...
Demystifying SPF (Sender Policy Framework)
September 15, 2011, 11:30 pmWebmasterWorld Members mull over the latest SPF issues.
Google Layout Change of SERPs
September 15, 2011, 10:10 pmGoogle changed the layout of their SERPS this week to add an additional 1-2cm white gap between the search box and the results with the word "search" on the left and "about 10,000,000 results (0.15 seconds)" above the results.This additional gap has pushed down all organic results so would essentially reduce the number of referrals for people.
INNOVATION... what's your view?
September 15, 2011, 10:03 pmInnovation is a term that is used extremely often; nowadays it's become a cornerstone strategy for differentiation. Yet I find that innovation is often misunderstood. Innovation to me falls under three categories - people innovation, product innovation and technology innovation. And to be innovative, an organization needs a combination of all...
Combined Marketplace Performance, Best Practices and the Top Customer Question Answered at SMX East - #smx #33D
September 15, 2011, 7:39 pmOn the last day here at SMX, Rathna Sharad , Group Product Planner for adCenter and Allan Chuate , Regional Manager of Search Strategy for Yahoo! were on the panel of speakers for Ask the Paid Search Reps. Allan Chuate shares that the performance Yahoo! and Bing has seen thus far includes 161 million unique searches, 31.6% search share and 5.9...
Introducing Your September "On The Rise" Nominees
September 15, 2011, 7:13 pmEach month, we identify four YouTube Partners who are growing their subscribers but haven't yet reached the 100,000 subscribers mark for our On The Rise program. You vote for your favorite in the top right corner of this blog, and the winner will be featured on the YouTube homepage and videos page. This September, our nominees are here to help you...
The misery of Brad Pitt
September 15, 2011, 6:32 pmby Vera H-C Chan The first role that Brad Pitt won an award for, he hated. Maybe hate is a strong word, but Pitt describes his experience as the brooding, self-loathing Louis de Pointe du Lac in the 1994 film " Interview with the Vampire: The Vampire Chronicles ," as "miserable." In a nicely self-deprecating cover story for the September 23...
The Tablet Revolution: Alejandro Ruelas of LatinWorks
September 15, 2011, 5:45 pmHispanics lead in mobile - and marketers must follow Editors Note: The Yahoo! Advertising blog recently asked 10 agency leaders one question: "How will the tablet revolution change the advertising landscape and your business?" Here is the response from Alejandro Ruelas, Managing Partner and CMO, LatinWorks. New communication platforms place...
Pat Robertson, The Sixth Sense, and Love Handles
September 15, 2011, 4:33 pmTwitter is a wonderful place for one-liners. To be funny on the site, you've got to be sharp and practice economy of language. You've only got 140 characters to make an impression.
The Muppets Trailer Channels The Girl With The Dragon Tattoo Trailer
September 15, 2011, 4:33 pmIf you've been to a movie in the theaters recently, then you've probably seen the new trailer for the upcoming American version of the Swedish crime thriller The Girl With The Dragon Tattoo. It's been the talk of the internet,
More Google News
September 15, 2011, 4:33 pmEarlier, we looked at a bunch of Google news that webmasters should be aware of, but in typical fashion, Google just keeps pumping the announcements out. For one, Google has launched a new feature in the AdSense interface,
Google Lets You Block Websites From Anywhere
September 15, 2011, 4:18 pmSigned in Google users around the world can now help Google figure out which sites aren't helpful or useful. When users block a site, Google now incorporates this data into the periodic Panda updates to better highlight "high quality&r.
AmazonLocal Deals Hit Kindle Devices
September 15, 2011, 4:18 pmAmazon announced today that AmazonLocal deals are coming to Kindle and Kindle 3G with Special Offers. These offers will appear on the Kindles' screensavers while the user isn't reading. The feature is launching in New York City for now,
iPhone 5 Concept Features, Stevie Wonder, Robots & the Evolution of Music
September 15, 2011, 3:57 pmThis week, we started a new series of articles where we look at some of the most interesting videos in tech and business that we come across in any given day. You can see yesterdays' here.
NHL Joins NBA, NFL in Implementing Social Media Policy
September 15, 2011, 3:26 pmI love following athletes on Twitter. At its best, you get (what feels like) intimate access to their lives, which is really fun if you're a sports fan. Plus, some athletes are genuinely funny. At its worst,
First Google+ API Available
September 15, 2011, 3:26 pmMonitoring social media is an important aspect of any marketing / PR / sales efforts in the Internet age. Folks have gotten used to ways of online listening that provide information about Facebook, Twitter, blogs and more. The missing ingredient has been the new kid on the block, Google+. That is until today. Google has announced the release of...
Advertising Week 2011 Is Right Around the Corner
September 15, 2011, 3:05 pmTELL YOUR STORY IN A WAY THEYVE NEVER EXPERIENCED Advertising Week 2011 October 3-7 New York City Advertising Week is one of the most important events for our industry. October 3-7, thousands of the worlds best and brightest come together to learn from thought leaders, connect around trends, and share stories from the field, including Microsoft...
Microsoft, Yahoo, AOL Band Together for Display Ad Yard Sale
September 15, 2011, 2:35 pmAn unlikely trio took a blood oath to join forces and take down the mighty Google, who snatched the display advertising crown from Yahoo in Q1 of this year. Executives from Microsoft, Yahoo and AOL shared the plan with a group of top Web publisher.
Yahoo! Rolls Out Redesign for Search Results Pages
September 15, 2011, 2:35 pmAt Yahoo!, we're always looking for ways to make the Yahoo! Search experience even more organized and streamlined while serving the most relevant content. We have been working to unify the search experiences across web, multimedia, and vertical search results pages with a design that is clean and intuitive. Today, we are pleased to bring the...
Google+ API Launched
September 15, 2011, 2:19 pmGoogle announced the launch of its first available API for Google+, which only gives access to public data. Perhaps now we get to see what Google+ is really made of.
SMX East Speaker Series: Shift Your Mobile Campaign into Drive - #smx #34C
September 15, 2011, 2:14 pmA lot of people in the industry have said that mobile search advertising will one day be larger than the PC. While Im sure that day is not too far in the future, during todays Mobile Search Ads panel discussion, I focused on what consumers and advertisers are doing today that is different from the PC, and more importantly, whats working for them....
YouTube Rolls Out Editing Options
September 15, 2011, 2:04 pmOnline video is on the rise. More people are watching. More people are uploading and more people are clicking through mobile apps to watch a video advertisement. Now YouTube is making it easier for even the novice video-maker to turn out a clean and creative product. Starting today, YouTube is officially rolling out an editing suite that allows...
Groupon IPO in October or November?
September 15, 2011, 1:48 pmThere's been a lot of bad press for Groupon lately. After an internal memo from CEO Andrew Mason trying to boost employee morale in response to the bad press, the SEC started questioning the company more,
Netflix Lowers Subscriber Projections, Stock Plummets
September 15, 2011, 1:48 pmToday, Netflix sent out a letter to its shareholders that discussed Q3 expectations. In that letter, they announced that they are lowering their domestic subscriber estimates. By one million users.
Jersey Helps Pay for "Jersey Shore"
September 15, 2011, 1:38 pmby Mike Krumboltz The state of New Jersey's Economic Development Authority will pay $420,000 in costs associated with the production of the hugely popular (and hugely controversial) MTV series "Jersey Shore." News that the government will help pay for a show that does little to enrich the state's image hasn't gone unnoticed. According to...
Outreach in Difficult Niches
September 15, 2011, 1:34 pmLink-building for sites in certain fields is inherently tricky. Any seasoned SEO will be intimately familiar with this. You can have identical outreach email templates for two completely different sites, send speculative enquiries to identical targets and invariably find that the return for sites in one niche will be higher than the other.
But...
Google Goggles Adds Search From Camera
September 15, 2011, 1:15 pmGoogle has launched a new version of Google Goggles for Android, which will let you you know when you take pictures that Goggles can actually recognize. “With this new opt-in feature in Goggles, you can simply photograph an image using …
Bing and Personalized Search at #SMX East
September 15, 2011, 1:12 pmFrom this mornings keynote with MoveOn.org's board president, Eli Pariser , to The Current State of Personalized Search session with Stefan Weitz , Director of Search at Bing, theres no doubt that personalized search is all the rage here at SMX. What is personalized search and how is it different from context searches? Context is geography,...
Bing Adds Adaptive Search, Customized by Your Search History
September 15, 2011, 1:10 pmEvery search engine wants to be more relevant. However, what is relevant to you might not be relevant to someone else. Further, many search terms can take on different meanings. "Summertime" might mean sun and heat to some, cold and snow or any nu...
Google Beefs Up MLB Search Results
September 15, 2011, 1:02 pmA couple weeks ago, Google announced the expansion of its NFL-related search results to include more information, courtesy of its partnership with ESPN, which had already expanded its MLB results in the past. Now,
Mobile Beats Browsers for Ad CTRs
September 15, 2011, 1:02 pmWhen comparing similar ads from the same company on both mobile and browser, MediaMind found a big difference in the CTR. After looking at more than 230 million impressions, they found that the mobile Click Through Rate came in at 0.61%, while the Standard Banners recorded a CTR of 0.07%. In the past, experts have dismissed these kinds of claims,...
6 Predictions about Daily Deals
September 15, 2011, 12:46 pmAs the drama continues to build in the daily deal industry, one can't help but wonder about the future of the current phenomenon. The leader of the pack, Groupon, has specifically had its share of negative press lately involving legal trouble from its own employees and a delay in its IPO.
Google Testing New Search Results Page, Removes Icons
September 15, 2011, 12:31 pmGoogle is testing yet another new look for its search results pages, this time adding more white space beneath the search box where the word "Search" appears in red beneath the Google logo and the number of results appear under the sea.
WebmasterWorld Weekly Roundup, September 15
September 15, 2011, 12:30 pmWebmasterWorld's weekly roundup of hot topics and discussions you may have missed in the last few days. (-Subscription required)
Keyword-Level Demographics
September 15, 2011, 12:15 pmPosted by iPullRank Keyword-Level Demographics On Tuesday I made my speaking debut at SMX East 2011 on a panel with Lena Flanigan (Life Technologies) and the creator of Google Webmaster Tools Vanessa Fox (Nine by Blue). The session was called Using Searcher Personas to Connect Search to Conversions and I unveiled a methodology that I think is...
NATO, Taliban Have Twitter Dust-up Following Kabul Attacks
September 15, 2011, 12:00 pmOn Tuesday, Taliban forces launched an attack on the U.S. embassy and NATO headquarters in Kabul, Afghanistan. The attack started at about 1 pm local time,
Microsoft Bing Adaptive Search: Is Bing Adapting to the Completive Landscape?
September 15, 2011, 11:44 amMicrosoft Bing, which according to a recent ComScore report is slowly gaining market share from its competitor Google, has announced its newest feature - Adaptive Search. On the Microsoft Blog, Adrian Cook explained the new feature as follows: "Every time you search on Bing, the information provided helps Bing understand what you're trying to do....
Google Continues to Improve Accessibility
September 15, 2011, 11:29 amEarlier this week, we looked at some improvements Google made to its Hangouts feature in Google+, specifically in terms of accessibility and sign language. They improved video quality and made it so it's easier to see signing.
Google Chrome Web Store Expands Into 24 New Countries
September 15, 2011, 11:13 amGoogle announced that the Chrome Web Store is now available in 24 new countries, after having been available in the U.S. only. "Nine months ago, we launched the Chrome Web Store in the United States," says product manager Rahul Roy-Chowdhury.
Google Provides New Options for Paginated Content
September 15, 2011, 11:09 amVanessa Fox outlines some new pagination options attributes rel=”next” and rel=”prev” to cluster all of the component pages into a single series.
Coming Soon in the Microsoft Advertising adCenter September 2011 Upgrade: Account Reactivation and an Improved Campaign Management Experience
September 15, 2011, 11:08 amEver wonder what happens after you submit your adCenter feedback and feature requests ? Its a cyclical process that starts with you letting us know what you want. From there, our Customer and Partner Experience group (if youre at SMX, you.
How and Why Google Paid $4 Billion Extra for Motorola
September 15, 2011, 11:00 amThe official SEC report on Google's Motorola acquisition is out. It outlines how Google bid against themselves and paid $4 billion more than the initial high-end target for bidding.
The Self-Bidding War
In July, Google started by floating the ...
iPhone 5 Rumor: Bigger Home Button, Bigger Frame
September 15, 2011, 10:58 amHow much different will the upcoming iPhone 5 look compared to the iPhone 4? That's one of the biggest questions surrounding the (supposedly) imminent release.
Want to Be a Better Marketer? Start by Becoming a Better Teacher
September 15, 2011, 10:58 amSome of the world's most masterful marketers are, first and foremost, master teachers. You're a teacher when you write a blog post that helps solve a tricky problem your audience is facing. You're a teacher when you lead a webinar. You're a teacher when you overcome objections on a landing page . When you troubleshoot with a client on the phone....
Google and Bing Changes You Need to Know About
September 15, 2011, 10:37 amThere have been a whole lot of announcements from the major search engines this week, that all webmasters should be aware of - especially from Google,
Facebook Adds Subscribe Option and View Shares Metric
September 15, 2011, 10:22 amFacebook has added two new features, part of a slew of recent updates as they battle it out to remain the top dog in social media. Users can now Subscribe to friends' or other users' updates, much in the way we follow people on Twitter.
America's Got Talent Winner Sings Sinatra, Impresses Twitter
September 15, 2011, 9:51 amIn a primetime rags-to-riches story, 36-year-old Landau Eugene Murphy Jr. walked off the stage last night as the winner of this season of America's Got Talent. He beat out teen pop band PopLyfe,
Hard Thoughts About SEO & Link Bait
September 15, 2011, 9:34 amTom Schmitz writes about what link bait is, what makes it work and why does it fail?
America’s Got Talent Winner Sings Sinatra, Impresses Twitter
September 15, 2011, 9:24 amIn a primetime rags-to-riches story, 36-year-old Landau Eugene Murphy Jr. walked off the stage last night as the winner of this season of America’s Got Talent. He beat out teen pop band PopLyfe, and two dance groups Team iLuminate and …
A Customer-centric Content Marketing Approach
September 15, 2011, 9:22 amThe pressure of competition and desire for business growth pushes marketers towards tactics that promise quick wins. Pundits advocate strategy first (been there) but doing so in a comprehensive way isn’t always practical, especially when it comes to areas like …
Reading Rainbow Gets A Reboot
September 15, 2011, 9:05 amLeVar Burton seems to be on a life-long mission to put books in the hands of kids, and thank god for that. As the star of the widely popular show and indelible part of my youth Reading Rainbow,
Twitter Analytics: Analyze 100 Million Active Users
September 15, 2011, 9:05 amWith over 100 million active users worldwide, there is little doubt that Twitter is capable of driving large quantities of traffic to all types of websites. Although Twitter provides businesses with the opportunity to share content and drive traffic, it has been difficult to measure the true amount of traffic that Twitter sends to a website....
A/B Testing Now Available in the Atlas Media Console UI
September 15, 2011, 9:00 amIf you're an Atlas client, you may have noticed a change in the Media Console UI yesterday: the new Audience Management tab . We're gearing up to launch Audience Messaging out of beta very soon (more on that to come!), and yesterday marked yet another release in the Media Console: A/B Testing, which all clients can now access via the new Audience...
Pagination with rel=“next” and rel=“prev”
September 15, 2011, 8:37 amFrom the Official Google Webmaster Central Blog: Much like rel=”canonical” acts a strong hint for duplicate content, you can now use the HTML link elements rel=”next” and rel=”prev” to indicate the relationship between component URLs in a paginated series. Throughout the web, a paginated series of content may take many shapes—it...
10 Concepts Critical for Aligning SEO to B2B Marketing Strategy
September 15, 2011, 8:29 amSearch engine optimization is a critical part of the B2B marketing mix. SEO ranked as the fourth most effective B2B marketing tactic overall on MarketingSherpa's 2011 B2B Marketing Advanced Practices Handbook. Despite thi.
SEO Lessons From Apple's Steve Jobs
September 15, 2011, 8:29 amTo some he is the devil incarnate , and to others he is nothing short of a god-like genius . Love him or hate him, you cannot deny that he has a fairly nifty way with words (as well as considerable business acumen and good taste in design). After reading a recent article in a geeky magazine, I got to thinking that maybe the esteemed Mr. Jobs could...
New Job Opportunities in Internet Marketing
September 15, 2011, 7:43 amIf you have the luxury of viewing this post and looking for a new job while already having one then you are experiencing one of the benefits of being in the Internet marketing industry: there are jobs! We all know the economy is not doing so well. That doesn't mean that there are not hotspots for employment. Internet and social media marketing...
Facebook Subscribe: Is Facebook Copying the Competition?
September 15, 2011, 7:27 amYesterday afternoon, Facebook announced the addition of Facebook Subscribe. This new feature will give users the ability to control what they see in their News Feed as well as receive and share information with people who are not their Facebook friends. In order to control the information that you would like to see in your News Feed, simply choose...
An Optimized Framework for Better Content Marketing & SEO
September 15, 2011, 7:01 amThe pressure of competition and desire for business growth pushes marketers towards tactics that promise quick wins. Pundits advocate strategy first (been there) but doing so in a comprehensive way isn't always practical, especially when it comes to areas like social media and content marketing . For marketers in need of practical advice on...
Easy ways to Panda-proof your content
September 15, 2011, 6:41 amPanda is everywhere! I'm here at SMX East, and "Panda" is definitely the hot conference buzzword. My argument? Google's Panda update forces marketers to go back to basics - that is, quality, original content that speaks to their prospects and tells a story. The update is a good thing and provides quite a bit of opportunity. It's just understanding...
Share Maps Info Using Google+
September 15, 2011, 6:41 amGoogle continues to integrate more and more features into the web that is Google+. The latest addition is the ability to share a Google Maps result with your Circles using a +snippet. It's a handy option and can have many uses. The Google Lat Long blog reports With today's launch, Google Maps joins other Google products like Books, Offers and...
Social Media Monitoring from the Minds of Crimson Hexagon
September 15, 2011, 6:25 amIf you've been paying attention to the new business intelligence of social media, you may have seen Fast Company listed Crimson Hexagon in their top 10 list of the most innovative web companies this year. Last summer, I had the p.
Twitter Now Available In 17 Languages'And Still Growing
September 15, 2011, 5:54 amTwitter is now available in an additional 5 languages, Simplified and Traditional Chinese, Hindi, Tagalog and Malay, meaning that the microblog is now available in a total of 17 languages. It also plans to increase add six more languages: Swedish, Danish, Norwegian, Finnish, Polish and Hungarian. Twitter, which last week, announced that it has 100...
Google+ Doorway Pages / Scraper Site
September 15, 2011, 5:03 amAnother friend sent me a message today: "just got a whole swathe of non-interlinked microsites torched today. Bastard! Just watching the rank reports coming in..." I haven't seen his sites, but based on how he described them "whole swathe" I wouldn't guess the quality to be super high. One thing you could say for them was that they were unique.
44 Google Webmaster Tools Resources
September 15, 2011, 3:05 am* When recently asked "what is your favorite SEO tool?" I could think of none other than Google Webmaster Tools . While many SEO experts will probably disagree and suggest to use some paid SEO tools suite, I'd like to explain my choice and present you with 44 Google Webmaster Tools resources . Over the years Google has greatly improved the free...
Google incorporates blocked sites into search results
September 15, 2011, 1:59 am"We've also started incorporating data about sites people have blocked into our general search ranking algorithms to help users find more high quality sites..."
Don't Wait Until You Get Burned to See the Value of White Hat SEO!
September 15, 2011, 1:13 amIt's happened to me dozens of times, and it will probably happen a dozen times more. I'll be pitching a potential client who I think is a good fit, only to have them go with another SEO company that is offering the same services for the low, low price of $99.99 a month! I understand that companies in any industry will try to underbid each other in...
Blog Posts to Read for September 15, 2011
September 15, 2011, 12:11 amBelow you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! How Google + (Plus) Can Grow Your Online Business This post states that experts who have reviewed Google+ report that they found it...
Google and Intel Partnering for Atom-Powered Androids
September 15, 2011, 12:00 amGoogle has announced a partnership with Intel. The two companies will be working together to tune the architecture of Android to the next generation of Intel Atom processors. Initial Atom-powered Android devices will be released in the first half ...
Google Goggles Now Alerts Users to Image Results
September 14, 2011, 11:51 pmEarlier this year, I had a discussion with Shailesh Nalawadi , the Google Product Manager running Google Goggles, the visual search application that lets Android and iPhone users snap photos of landmarks, paintings, some products and sudoku puzzles. In a conversation revolving around how Goggles would evolve to work as an augmented reality app,...
Google Promotes Republican Primary Candidates Debate
September 14, 2011, 9:27 pmFox News and Google are hosting the September 22 Republican presidential primary candidates debate. In an effort to promote their YouTube live streaming of the event, Google has added a link to the bottom of their search page where people can subm.
comScore Announces Availability of AdEffx Campaign Essentials⢠in Asia Pacific Markets
September 14, 2011, 6:58 pmcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of AdEffx Campaign Essentials⢠in Asia Pacific markets, comScore's campaign audience validation tool used by digital marketers, agencies and publishers alike to verify the accuracy of audiences targeted in digital campaigns. The service...
Jason Scott from Microsoft on Mobile Advertising in Asia - #AdVision
September 14, 2011, 6:12 pmIn this clip, we travel back to Cannes where Kaila Lightner talks with Microsoft Asia General Manager Jason Scott on mobile opportunities in Asia. In a large market that is home to over 2,000 languages, brands have a unique challenge on their hands when building stories to engage with such a fragmented part of the world. Unlike markets like the...
Refer Your Friends & Get SEOmoz PRO for free!
September 14, 2011, 5:31 pmPosted by JoannaLord Alright SEOmoz PRO members, are you ready for some good news? Drum roll please...today we launched our PRO Refer-a-Friend Program! What does this mean for you? It means you might not have to pay for your PRO membership ever again. I wanted to take some time today and walk you through the goals of the program and get you all...
Blekko Launches "Web Grepper" Analytics Tool
September 14, 2011, 4:44 pmBlekko announced the launch of a new search analytics tool Web Grepper. "The Web Grepper searches for unique data information and trends that are embedded in code and cannot be found on any other search engine,
Diablo 3 Taps PayPal for Virtual Goods Payments
September 14, 2011, 4:29 pmPayPal and Blizzard have teamed up around Blizard's new Diablo 3 and the Battle.net platform. "With the launch of Diablo 3's public beta, gamers around the world will jump into Blizzard's dungeon crawling masterpiece that, with its auction house system,
Blekko Launches “Web Grepper” Analytics Tool
September 14, 2011, 4:25 pmBlekko announced the launch of a new search analytics tool Web Grepper. “The Web Grepper searches for unique data information and trends that are embedded in code and cannot be found on any other search engine,” a spokesperson for the …
Windows 8 Blue Screen of Death Has A Sad
September 14, 2011, 4:13 pmWhile everyone is pouring over the Windows 8 preview, one of the more amusing finds concerns the infamous Windows' Blue Screen of Death, which is Microsoft's way of telling you the session of Windows you've been working with has failed,
Yandex Adds Search for Mobile Apps
September 14, 2011, 4:13 pmFinding "Angry Birds" or other smart phone games and apps in Russian has just gotten easier. Russian search giant Yandex launched a new search engine for mobile apps yesterday at apps.yandex.ru. "Yandex search for mobile applic.
Scarlett Johansson, Sarah Palin, and MapQuest
September 14, 2011, 4:13 pmTwitter is a wonderful place for one-liners. To be funny on the site, you've got to be sharp and practice economy of language. You've only got 140 characters to make an impression.
Edit YouTube Videos Without Re-Uploading Them
September 14, 2011, 4:13 pmYouTube announced the launch of a new edit button, which lets you improve video quality and add effects. Users can now edit videos without having to re-upload them. Now, you can edit uploaded videos from YouTube itself,
Bing Adaptive Search Rolls Out
September 14, 2011, 3:53 pmBing is rolling out what it calls "Adaptive Search." The company says it "helps decipher the intent and context of each search you conduct based on your search history." "The concept of personalized search is not a new idea,
Even the Zombie Apocalypse Can't Escape the Power of Social Media
September 14, 2011, 3:38 pmHow often do you think about the zombie apocalypse? If your answer is less than twice a day, then you're doing it wrong. Sure,
Steve Nash, The Winklevoss Twins & Matt Cutts
September 14, 2011, 3:38 pmI'm going to test a video roundup-style article looking at some of the more interesting videos we come across in tech, marketing and business on any given day. If the response is good, we'll continue to do this.
Even the Zombie Apocalypse Can’t Escape the Power of Social Media
September 14, 2011, 3:34 pmHow often do you think about the zombie apocalypse? If your answer is less than twice a day, then you’re doing it wrong. Sure, filling your head with thoughts of Scarlett Johansson and your fantasy football team is more pleasant …
Wayne Powers: How Yahoo! Can Help Advertisers
September 14, 2011, 3:27 pmYahoo! Sales VP on the North American ad business and what's next Yahoo!'s second quarter earnings brought our display sales into the spotlight. The Yahoo! Advertising Blog spoke to Wayne Powers, Yahoo!'s new senior vice president of advertising sales for North America, about the earnings results, and how things are changing at Yahoo!. Yahoo!...
FBI Investigating Scarlett Johansson Photos
September 14, 2011, 3:17 pmby Mike Krumboltz The Federal Bureau of Investigation is looking into who may be responsible for leaking private photos hacked from the cell phone of actress Scarlett Johansson. The two photos depict Johansson in various stages of undress. An FBI official told Fox News , "The FBI is aware of the alleged hacking incident and is looking into it."...
Trackur Adds Fully Managed Social Media Monitoring Services
September 14, 2011, 3:12 pmAs you may know, I'm also the CEO of social media monitoring tool Trackur . If you didn't know that, then ta-da, I just sneaked my sponsored disclosure past you. Anyway, I'm excited to announce that Trackur has just added fully managed social media monitoring to its existing self-service plans. Even though Trackur's plans start at just $18, and...
Introducing: Application Rich Snippets
September 14, 2011, 3:12 pmWebmaster level: All Rich snippets help users determine more quickly if a particular web page has the information they're interested in. We've previously introduced rich snippets for shopping , recipes , reviews , video , and events , and most recently music . Before you install a software application, users might want to check out what others...
An iPhone Case That Looks Like an Ear?
September 14, 2011, 3:07 pmYes, as a matter fact, there are iPhone cases that look like ears, thanks to the creative developments CollabCubed and their EARonic iPhone cases. While these may not enhance the overall user experience of iPhone use,
Bing Partners with CW for Integrated Advertising
September 14, 2011, 3:07 pmIMG Bing has, more than any other search engine, pushed for product visibility in the media; from guest spots on "Hawaii 5-0" to "How I Met Your Mother," Bing has done everything in its power to become visible to its target audience. They&r.
Adapting Search to You
September 14, 2011, 2:46 pmAmbiguity is a tough problem for a search engine. You generally search with a clear intent in mind but, without context, the phrase you enter may have a very different meaning to someone else. For example, if you were to type CSI odds are youre interested in the TV show. But, if you live in Twin Falls, you may, instead, be looking for the College...
AOL, Yahoo, and Microsoft Form Advertising Partnership
September 14, 2011, 2:36 pmAlthough Yahoo, Microsoft, and AOL compete with each other for advertising dollars, the three technology companies have agreed to start selling some of each other's ad inventory. During a Tuesday evening dinner in Manhattan, executives from the three companies announced a new partnership to ad buyers and publishers. The executives are hopeful that...
Discussion: What Do You Look For When Deciding Whether to Follow/Like Someone?
September 14, 2011, 2:31 pmIt's a decision you probably make every day: Should I like/follow this person/company on Twitter, Facebook, Google+ or wherever. In our "Discussion of the Week," we want to know what you look for or look at when you're deciding to follow/like someone or not? What are the signs or signals that will instantly tell you NOT to follow someone ... or...
Google Adds +Snippets to Google Maps
September 14, 2011, 2:21 pmLast month, Google made the +1 button more like the Facebook “like” button for Google+ in the sense that when you click the button, you can now share content to your Google+ Circles. When you share content from the button, …
World Trade Center Listed as Destination in Google Flight Search
September 14, 2011, 2:21 pmGoogle's Flight Search feature is barely a day old, so it's only fair to forgive it for minor hiccups and glitches. And although it's obvious that this gaffe was completely unintentional,
Twitter Analytics: Count Me In on a Daily, Weekly or Monthly Basis
September 14, 2011, 2:10 pmWant to know how many people clicked on your Twitter link today? Pretty soon, you won't need third-party software to find out. The company unveiled their new web analytics component at the TechCrunch Disrupt conference today. It's currently being tested by a small beta pool of partners, but according to the Twitter developers blog , it will be...
Twitter Debuts Analytics Platform, Expands Promoted Tweets Distribution
September 14, 2011, 2:05 pmTwo announcements yesterday from Twitter offer benefits for users and advertisers as much as promise for Twitter investors. Promoted Tweets are now appearing in the feeds of those who don't follow the advertising brand and Twitter .
#SMX East Speaker Series: Some of My Favorite Microsoft Advertising adCenter Features
September 14, 2011, 2:00 pmToday I presented at SMX East in NYC on the Best Practices With adCenter For Bing & Yahoo session. My fellow panelists spoke about such topics as... Key differences between Adwords & adCenter Quality score breakdown Recent expansion of broad match & its effect on performance Optimization best practices I thought Id take another route. I decided...
Firefox For Android Tablets Rears its Head
September 14, 2011, 1:50 pmWhile it's certainly not ready for prime time, the developers at Mozilla have offered something of a beta test/sneak peak at their upcoming Firefox build for various tablets. Found in the Firefox Nightly build testing section of Mozilla,
eBay Craigslist Dispute Turns Into Criminal DoJ Investigation
September 14, 2011, 1:50 pmProsecutors with the U.S. Justice Department are reportedly investigating claims that eBay employees took confidential info from Craigslist to use in a service that would compete with it.
Status and Photos Top the List for Mocial Users
September 14, 2011, 1:39 pmThanks to the invention of the smartphone, we can now keep on top of everything our friends are doing, all the time. Oh, and we can even call and speak to them, too! But why bother when you have Facebook, Twitter, LinkedIn and the like? This past August, Prosper asked 294 smartphone and tablet users about their mocial usage, and though I'm not...
Citizen Kane Now Available on YouTube
September 14, 2011, 1:34 pmJust in time for its 70th anniversary, one of the best films of all time is now available for you to stream on YouTube.
Facebook's New Subscribe Option Rolling Out
September 14, 2011, 1:24 pmIn a move that mirrors a Twitter follow and also allows for a new type of content publishing and sharing that gives the look of Google+ in many ways, Facebook is further remaking itself to act like others. While this sounds like a copycat move (and let's face it, it is in response to the competitive pressures that the social network has faced in...
Infographic: Mobile Ad Recall
September 14, 2011, 1:24 pmYahoo! study uncovers which consumers notice mobile ads most The average number of mobile ads noticed per mobile Internet session is between two and three, according to a recent Yahoo! study about the growing impact of mobile . So what consumers are most likely to pay attention to mobile advertising? Find out after the jump. Yahoo! researchers...
Facebook’s New Subscribe Option Rolling Out
September 14, 2011, 1:12 pmIn a move that mirrors a Twitter follow and also allows for a new type of content publishing and sharing that gives the look of Google+ in many ways, Facebook is further remaking itself to act like others.
While this sounds like a copycat move (and let’s face it, it is in response to the competitive pressures that the social network has faced in...
Google Shihui Deal Search Launches In China
September 14, 2011, 1:03 pmGoogle is launching a deal search service known as Google Shihui (shihui means "timely benefit"). Shihui will allow users to search through information aggregated from China's deal sites. There are plenty of deal sites to choos.
Breaking News: Kardashians Mocked
September 14, 2011, 12:58 pmby Mike Krumboltz News anchors are supposed to read the news, not make it. But we're more than happy to make an exception for two reporters from Philadelphia's Fox 29 morning show, "Good Day." After interviewing Kim and Kourtney Kardashian on the air, Mike Jerrick and Sheinelle Jones thought the cameras had stopped rolling. They hadn't. As soon as...
Facebook Launches Subscribe Button, Gets A Little More Like Twitter and Google+
September 14, 2011, 12:48 pmFacebook is rapidly releasing new features. There is a new recommendations feature for Pages that include locations, new email summaries, and new friends list options. Now, Facebook has made another announcement - the subscribe button. "Until now,
Social Media is Sucking the Life Out of My Business!
September 14, 2011, 12:41 pmby Stoney deGeyter
The single biggest resistance I get when talking to clients about engaging in social media is the amount of time social media requires. Most companies that are not using social media find it overwhelming and difficult to understand. And, they lack the time or resources required to make social media successful for them.
I'm...
Overheard at #SMX: 3 Optimization Tips from the Microsoft Advertising adCenter Experts
September 14, 2011, 12:07 pmAs I stood at our Microsoft Advertising booth at SMX, I overheard our subject matter experts for adCenter telling potential and existing customers tips on search engine marketing. I wanted to share three of the top tips I overheard for those of you that arent attending SMX... listen in! 1. Expanding match types : if you arent already bidding on...
Does a Groupon Deal Impact Yelp Ratings?
September 14, 2011, 11:57 amRecently, a study was conducted to determine if a Groupon offer correlates with lower Yelp ratings. The study, which was conducted by three computer scientists who attend Harvard University and Boston University, analyzed an extensive dataset to provide insight into the daily deal business. The researchers studied over 16,000 deals in 20 cities...
Why Isn't My Site Ranking? Don't Blame Google Because Your Baby is Ugly
September 14, 2011, 11:57 amScottish bazillionaire Brian Souter made headlines this week when he pointedly accused Google of censoring him because his site dropped in the SERPs. Said Sir Brian, "It's not Google's place to decide which sites we can see .
First IAB Film Strip Ad Airs in the UK with Ford Focus
September 14, 2011, 11:51 amIts sometimes said digital ad formats are often the same with no innovation. Well that is simply not true! Yesterday Microsoft Advertising UK launched its first ever film strip format via MSN UK Homepage Takeover for Ford. The film strip is one of 6 IAB rising star award winning formats which harnesses the power of 5 x 300x600 ads in one making...
Why Isn't My Site Ranking? Don’t Blame Google Because Your Baby is Ugly
September 14, 2011, 11:30 amScottish bazillionaire Brian Souter made headlines this week when he pointedly accused Google of censoring him because his site dropped in the SERPs. Said Sir Brian, “It’s not Google’s place to decide which sites we can see ...
Site Explorer transition to Bing Webmaster Tools
September 14, 2011, 11:26 amAs we announced in July , Bing Webmaster Tools are supporting the Yahoo! Site Explorer community. Webmasters should now be using the Bing Webmaster Tools to ensure that their websites continue to get high quality organic search traffic from Bing and Yahoo!. Since the middle of August 2011, the Bing Webmaster Tools have also been integrating...
5 Simple Steps To Stop Wasting Budget With Poor Retargeting
September 14, 2011, 11:13 amA detailed breakdown of how to approach retargeting as well as specific actionable tips. Worth a read if you're venturing into retargeting waters or want a quick refresher.
Yahoo MLB Full Count Shows Live Video For Key Plays in Every MLB Game
September 14, 2011, 11:10 amYahoo and MLB.com have launched "MLB.com Full Count," a new online video offering produced and powered by MLB.com in partnership with Yahoo Sports. "MLB.
Music Tuesday: Jeff Bridges and other actors-turned-musicians
September 14, 2011, 11:10 amWe've been a little obsessed with the intersection between film and music on youtube.com/music this week - we kicked off Monday with a playlist of music videos by the acclaimed director Spike Jonze, who just directed Kanye West and Jay-Z's easy, playful video for "Otis" and is also known for his work on the big screen, most recently for Where The...
Why Zagat Might Be a Smarter Purchase for Google Than Yelp
September 14, 2011, 10:55 amBy now you've heard the news that Google has purchased Zagat Reviews. For those of you who aren't familiar with Zagat, it has a worldwide set of reviews that travelers have relied on for decades to choose the right restaurant.
Likeapage: A Fun Way To Figure Out Your Favorite Things (And Share Them)
September 14, 2011, 10:39 amThere's a Facebook page for just about everything. There's a new site called Likeapage, which taps into that to let you rate just about everything that has a Facebook page in a fun way: matchups. It's fairly straight forward.
iPhone 5 Rumor: Release Date October 15th Says Telecom CEO
September 14, 2011, 10:24 amThat October release date speculation for the iPhone 5 has just received a bit more corroboration, and this new rumor even gives us a specific date. According to France Telecom CEO Stephane Richard, the iPhone 5 will launch on October …
How to Select a Domain for SEO and Branding
September 14, 2011, 9:46 amA great article about selecting a domain thats beneficial for SEO but doesn't harm potential branding opportunities.
Google Places: Now Permanently Closed with 2 clicks – Its Getting Worse NOT Better
September 14, 2011, 9:38 amMike Blumenthal calls out Google Places yet again for still not having fixed the problem of businesses as being reported as permanently closed, even though they claimed it would be fixed within days.
How to Become an Unforgettable Writer
September 14, 2011, 9:38 amStyle is the answer to everything A fresh way to approach a dull or dangerous thing To do a dull thing with style is preferable to doing a dangerous thing without it To do a dangerous thing with style,
Microsoft, Yahoo, AOL Partner On Ads
September 14, 2011, 9:38 amMicrosoft, Yahoo and AOL are teaming up to compete with Google in advertising, according to a report that the three Internet giants hosted a dinner last night to discuss their plans. Peter Kafka at All Things D reports: The idea,
Missoni For Target Crashes Website, Enrages Budget Fashionistas
September 14, 2011, 9:38 amPeople everywhere are calling it "Target Tuesday" - the internet equivalent to the post-Thanksgiving madhouse of a shopping day known as Black Friday. Yesterday, Italian designer Missoni launched a 400-piece collection at Target. And yesterday,
Microsoft, Yahoo, AOL Take on Google With Scrap Carpet
September 14, 2011, 9:12 amAccording to AllThingsD , AOL, Yahoo and Microsoft unveiled plans to take on Google by joining forces to sell each other's ad inventory. The plan is to try a collective approach to battling Google and others. The strategy is also designed to help them claw back some ad spending that has ended up in the hands of ad networks in recent years.
Smart Lists Are Facebook's Response to Google+ Circles
September 14, 2011, 9:12 amNo one at Facebook would claim what was stated in the headline. Instead they would be quick to say that they had this change in the making for quite some time and there is no connection to what Google is doing over at Google+. I get that because that's what companies do when they have been "one-upped": they lie. By now we all know the game so it...
Starting Your Own Company: My Advice After 6 Years
September 14, 2011, 9:07 amI've been lucky enough to work at entrepreneurial companies, including forming an agency 6 years ago and selling it earlier this year. Occasionally I'm asked my advice for anybody starting their own business, so here are a few pearls of (what I ho.
Smart Lists Are Facebook’s Response to Google+ Circles
September 14, 2011, 8:56 amNo one at Facebook would claim what was stated in the headline. Instead they would be quick to say that they had this change in the making for quite some time and there is no connection to what Google is doing over at Google+. I get that because that’s what companies do when they have been “one-upped”: they lie. By now we all know the game...
App Depicting Dark Side of Smartphone Production Banned From App Store
September 14, 2011, 8:51 amYesterday, an iOS app was pulled from the Apple App Store just days after its release and only hours after its official announcement. Phone Story, billed as an "educational game about the dark side of your favorite smartphone,
Reasons Why Google Toolbar PageRank Would Drop, According to Google
September 14, 2011, 8:51 amGoogle's Matt Cutts posted one of his webmaster help videos discussing Google Toolbar PageRank, why it's only updated a few times a year, and why webmasters might see their PageRank drop.
A SEO Plan to Replace Article Spamming
September 14, 2011, 8:20 amI just finished reading Whiteboard Fridays' post over at SEOmoz on the article spinning/marketing-spamming problem. As always, you guys are in front for a reason. I'll be first to admit that as a marketer, I'm always looking for ways to position companies for a better brand voice, to reach their audience faster and quick advancements, or as my...
Use Your Words
September 14, 2011, 8:14 amThis post comes from our Social Channel sponsor Full Sail University.
Last week I overheard a mom telling her toddler to “use your words.” They were in the store and the little guy was pointing at something he wanted. The mom guided him into using his words to tell her specifically what it was he wanted.
Words guide us through communication....
Walmart Buys OneRiot
September 14, 2011, 8:02 amWalmart has acquired OneRiot. OneRiot’s tech team will move to Silicon Valley and become part of the @WalmartLabs team this month.” If you’re unfamiliar with OneRiot, it was an early entrant into the realtime search space, but inevitably folded that …
Social PR Going SoLoMo: 3 Ways to Optimize
September 14, 2011, 8:00 amFish where the fish are. Taking your social PR message to the market works best when you take the message to the mobile market. Today's up and coming market represents the collision of social, local, and mobile media. The numbers translate.
SEO content marketing roundup, week ending August 14th
September 14, 2011, 7:49 amIt's true! In this week's latest and greatest web writing news, Yahoo! fired its boss and put itself up for sale. In other notable posts, there's content curation vs. creation, Twitter's hallmark of 100 million active users, and a rare interview with Danny Sullivan on just about everything search and social.
Can You Afford to Forget About Foursquare?
September 14, 2011, 7:44 amTo those of you who don't know, Foursquare is a social network, based on sharing location between friends and sharing reviews on places or shops to anyone else who visits this site. Some business' are beginning to use this network, but many are not. If you are a business or just someone who is out and about, and are not on foursquare, you are...
Google Takes Off: Will They Crash or Will Kayak Sink
September 14, 2011, 7:44 amLate Tuesday morning, Google announced the addition of their newest search feature, Google Flight Search. Although the search giant began incorporating flight schedules into search results in May, Google has not included pricing information or booking links until now. Flight Search, which is based on ITA data, allows Google searchers to easily see...
AOL, Microsoft and Yahoo In New Ad Inventory Cooperation Plan
September 14, 2011, 7:30 amThe three companies are going to start selling ad inventory on each others' sites, in a plan they hope will make them more competitive with Google.
Everything You Need to Know about Baidu SEO
September 14, 2011, 7:13 amLast month, Chinese search engine giant, Baidu , announced a 95% surge in profit. It attributed this spike to its ever-increasing popularity. And not only is it making good money, it's one of the few search engines to topple the almighty Google in terms of popularity, with a mammoth 84% market share in China. With over 444 million Chinese-speaking...
Gaining Top Keyword Prominence & Dominance in Foreign Languages
September 14, 2011, 7:13 amThe English language Internet is a crowded place these days - online consensus puts the total percentage of online content that's in English between 50 and 80 percent. Competition for keywords and domain names is at an all-time high .
Relationship Link Building: An Interview with Paul May of BuzzStream
September 14, 2011, 6:12 amPaul May is the CEO and a co-founder of BuzzStream. He has spent most of the last 15 years either starting or working on early stage startups. You can follow May on Twitter @paulmay. May agreed to answer a few of my questions about relation.
Microsoft Advertising focuses on innovation, research and story-telling at SPIKES Asia 2011
September 14, 2011, 3:42 amKey executives to run innovative sessions across the advertising festival There are less than two weeks to go for SPIKES Asia, and Microsoft Advertising is really excited about seeing some greatest and most innovative advertising minds get together for Asia's largest advertising festival. Held from 18-20 September at Suntec City in Singapore,
New Google "Search Results" Bar
September 14, 2011, 2:56 amI recently got put in a test bucket for Google's new layout with a "search results" bar near the top of the page. Generally this impacts the search results in a couple ways: First off, it is a much better looking design. In the past when the search results would move up and down with Google Instant it really felt like a hack rather than something...
Google Flight Search Engine Debuts
September 14, 2011, 1:30 amStarting today, when you search for flight information on Google, for example 'flights from Chicago to Denver,' you will see a 'Flights' link in the left-hand panel. This link leads to our new Flight Search feature, and is offered in addition to the flight schedules which have been available since May. You can also access the Flight Search feature...
More Content Doesn't Equal Better Content
September 14, 2011, 1:13 amIn the world of SEO, it is very easy to lose the forest for the trees. Sometimes it seems like the entire industry is only focusing on one thing and its importance for a site's SEO. That one ranking factor gets analyzed, over-analyzed and blogged to death by the industry. One such ranking factor is content. "Content is King" is replayed over and...
How To Reach Bloggers, Ninja Style
September 14, 2011, 12:37 amPosted by MOGmartin This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Blogger or webmaster outreach is the art of finding the right sites to target to get links on,...
Google Flight Search Takes Off
September 14, 2011, 12:22 amThe search industry has been watching and waiting to see what Google will do in the flight search vertical since Google's acquisition of ITA, which was given the 'all-clear' by the Department of Justice five months ago. Google has now launched Goo.
SEC Filing Reveals How Motorola Had Google Over a Barrel
September 13, 2011, 11:51 pmNothing like an SEC filing to shed light on the ins-and-outs of deals. Motorola Mobility, which is in the process of being acquired for Google for $12.5 billion , filed a proxy statement explaining how the bid went down, including how Motorola got the search engine giant to sweeten the deal by $3 billion. The filing chronicles the play from...
Facebook Launches Smart Friends Lists
September 13, 2011, 11:10 pmYou'll see smart lists that create themselves and stay up-to-date based on profile info your friends have in common with you--like your work, school, family and city.
Download a Free Social SEO Guidebook by Brick Marketing
September 13, 2011, 10:03 pm"The Definitive Social Media Guidebook: Ways to Integrate Your SEO and Social Media Marketing" is my attempt to develop a comprehensive social SEO guide for webmasters, business owners and marketing professionals looking to expand their knowledge of SEO and social media marketing. This guide takes a look at how social media marketing has infused...
August 2011 Search Engine Share from comScore, Hitwise
September 13, 2011, 6:02 pmGoogle's U.S. search engine market share dipped below 65 percent for the first time since September 2009, according to comScore. Hitwise still shows Google's market share at just over 65 percent. Meanwhile, Bing continues to make tiny .
Introducing Twitter Web Analytics
September 13, 2011, 5:16 pmTwitter Web Analytics will be rolled out this week to a small pilot group of partners, and will be made available to all website owners within the next few weeks.
Tupac, Tyler Perry, and Nachos
September 13, 2011, 4:30 pmTwitter is a wonderful place for one-liners. To be funny on the site, you've got to be sharp and practice economy of language. You've only got 140 characters to make an impression.
Americans Conducted Nearly 20 Billion Core Searches in August
September 13, 2011, 4:30 pmLast week, we looked at the latest search market numbers from Experian Hitwise, which showed Google accounting for 65.09% of all U.S. searches, Bing-powered searches (Bing/Yahoo) accounting for 28.99%, Yahoo accounting for 15.890% and Bing accounting for 13.1. Today,
iPhone 5 Demand Hits "Unprecedented" High
September 13, 2011, 4:30 pmThe iPhone 5 hasn't even been announced and already people are sure that they are going to buy it. That's the takeaway from a survey reported by RBC Capital today. Of course,
iPhone 5 Demand Hits “Unprecedented” High
September 13, 2011, 4:21 pmThe iPhone 5 hasn’t even been announced and already people are sure that they are going to buy it. That’s the takeaway from a survey reported by RBC Capital today. Of course, the next-gen Apple smartphone doesn’t have to be …
Microsoft Advertising adCenter September 2011 Upgrade: Account Reactivation and an Improved Campaign Management Experience
September 13, 2011, 4:09 pmEver wonder what happens after you submit your adCenter feedback and feature requests ? Its a cyclical process that starts with you letting us know what you want. From there, our Customer and Partner Experience group (if youre at SMX, you.
Google Affiliate Network Publishers Get Paid Faster
September 13, 2011, 3:23 pmStarting next month, Google will pay publishers in the Google Affiliate Network more quickly - 30 days more quickly. The company announced that it is eliminating about a month's time from its current payment schedule.
Twitter Launches New Web Analytics Tool
September 13, 2011, 3:23 pmIt's been a point of contention for some time now: just how much traffic does Twitter actually drive to your site? The general thought is "probably more than you think,
Social Media Bloating- How to Balance Carbs and Protein
September 13, 2011, 3:18 pmHow do you do more with what you have? Or just as much with less? Lighter, slimmer, trimmer is typically at the heart of well, everything from my pocket-size hard drive to the pocket-sized energy shot that that replaced my Grande drip. I believe it safe to say that most of us demand more nimble and less baggage. What about when it comes to the...
comScore Releases August 2011 U.S. Search Engine Rankings
September 13, 2011, 3:12 pmcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in August with 64.8 percent of search queries conducted.
Verizon Does App Search on Android Phones, Taps Chomp Algorithm
September 13, 2011, 3:07 pmMarni Walden, Verizon's CMO, announced today that beginning this fall, all Verizon Android phones will ship with app search, courtesy of Chomp.
Facebook Best Social Media Network for Brand Interaction [Study]
September 13, 2011, 3:07 pmThe majority of Internet users don't use any of the popular social media networks at all to interact with their favorite brands; so says a CBM Consumer Pulse study supported by Constant Contact. Of those who do, however, 34 percent prefer to.
Google Flight Search Launched
September 13, 2011, 2:52 pmAfter battling the regulatory process and competitors trying to block the deal, Google was finally able to acquire ITA Software earlier this year, and now today, Google has finally announced flight search, based on the technology it acquired.
Study Says Twitter Influences More Purchases Than Facebook
September 13, 2011, 2:26 pmFacebook ads. Facebook brand pages. Facebook e-commerce. The forces are working hard to make the Face the place for marketers, but according to a new study by Kantar Media Compete, Twitter has them beat. The numbers come from the quarterly " Online Shopper Intelligence Study " which looks at cross-channel shopping behavior. The survey was given to...
New Facebook Friend List Options Coming This Week
September 13, 2011, 2:21 pmWe recently looked at some new friend list options Facebook was testing, and it appears that the testing period is now over, as Facebook has officially announced the new features. These include: smart lists,
Social Business Index: Real Time Social Data for Companies
September 13, 2011, 2:21 pmEarlier today the Dachis Group launched the Social Business Index , which measures and ranks companies' social media presence. The Dachis Group, one of the world's largest social media consultancy firms, received $30 million of Series B funding earlier this year. The Social Business Index (SBI) has an impressive beta participant list that includes...
What is your favourite UK search conference?
September 13, 2011, 2:11 pmEarlier today I thought it would be interesting to find out what people's favourite search conference in the UK. This has generated a great response already (150 votes to-date) - this is still running so please feel free to vote and invite your friends to do the same! Unfortunately it doesn't look like you can embed the results from the Facebook...
Bing for Mobile Adds Movies, Videos, Facebook Likes
September 13, 2011, 2:06 pmBing has rolled out several new features to Bing for Mobile Browse (m.bing.com), Bing's version for smartphone and tablet browsers. The features include information about movies, a new video section, and the addition of Facebook "likes.
Justin Bieber Wears Women's Jeans
September 13, 2011, 2:00 pmby Mike Krumboltz Justin Bieber wears what's comfortable - it's as simple as that. The pop sensation rocked the red carpet at Dolce & Gabbana's Fashion's Night Out event in New York City, where he spoke aobut his own fashion choices, including women's jeans. Bieber spoke to Life & Style magazine about his affinity for ladies' jeans. "I've worn...
If Yahoo! Searches Predicted the Emmy Winners, Dexter, Tina Fey & Glee Would Take Home Top Honors
September 13, 2011, 1:50 pmThe Emmys are less than one week away and while the votes from the academy haven't been tallied yet, the results from Yahoo! are in. As the Academy weighs in on who deserves the winged statuette, Yahoo! searches reveal what shows gathered the most buzz during the eligibility period (June 1, 2010 - May 31, 2011) . Although winners have not been...
The Borderless Consumer and Other Game Changing Trends
September 13, 2011, 1:28 pmHoliday shopping used to mean a trip to the local mall and a Saturday jaunt out to the outlet center in the next county. But this year, people in the US will be buying gifts from all over the world because they can do it easily and cheaply, from the comfort of their home.
The borderless consumer is just one of the game-changing retail trends...
Almost 75% of Active American Social Networkers Shop Online [Study]
September 13, 2011, 1:19 pmNielsen's third quarter study, "State of the Media: The Social Media Report," examines the increasing influence of social networking on consumers and points to trends that bode well for businesses active in the social media space.
Windows 8 Developer Preview Unveiled
September 13, 2011, 1:14 pmMicrosoft previewed Windows 8 today at the BUILD conference. In his keynote, Steven Sinofsky, president of the Windows and Windows Live Division at Microsoft said, “We reimagined Windows. From the chipset to the user experience, Windows 8 brings a new …
Zombies as Workout Motivation with Zombies, Run App
September 13, 2011, 1:10 pmI’m not sure anything could make me enjoy running. But if anything could, it would be this upcoming app. ZOMBIES, RUN is an awesome app concept, currently trying to raise the necessary dough through crowdsource funding site Kickstarter. As of …
Google Offers a New Definition for Doorway Pages?
September 13, 2011, 12:59 pmIn the past doorway pages could be loosely defined as "low-quality pages designed to rank for highly targeted search queries, typically designed to redirect searchers to a page with other advertisements." The reason they are disliked is a click circus impact they have on web users as they keep clicking in an infinite loop of ads. This would be a...
Generating Keyword Lists for Your Target Audience from #SMX East
September 13, 2011, 12:07 pmLooking for some simple concepts to research keywords for your target audience? During her session, Keyword Research & Copywriting for Success , Christine Churchill shares her keyword research expertise, including how to get the best keyword list for your target audience. Here are her top ten pieces of advice on how to start creating your...
Businesses on Facebook Need to Include Their Location
September 13, 2011, 11:41 amIf you have a physical location tied to your Facebook page, you have a much greater chance to build your "like" count, because Facebook recently implemented a feature that prompts users to recommend a Page when they "like" it.
Internet Users in Peru Spent Average of 27 Hours Online During July, Ranking as One of the Most Engaged Markets in Latin America
September 13, 2011, 11:31 amcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced its inaugural State of the Internet presentation for Peru. The presentation will provide insights into the latest trends in the market including analysis of the top online activities and brands that are shaping Peru's digital landscape. For more information and...
5 iPhone Apps for Creating Fun Social Media Graphics at Conferences
September 13, 2011, 11:31 amOne of the many great things about apps and an iPhone is that you can be productive or at least productively kill time, should you ever be blessed with such a thing as "free time". Mobile social media usage is on the rise and one of the most productive opportunities to be creative is using your iPhone at conferences to create interesting and fun...
Google Chrome And The Johnny Cash Project
September 13, 2011, 11:29 amIf you were paying attention to the commercials during this past weekend’s football fun, you may have noticed a new commercial for Google Chrome, one that shows massive amounts of support for The Johnny Cash Project. Like most Google commercials, …
Yammer Talks Salesforce Integration and "Friends with Benefits" Campaign
September 13, 2011, 11:11 amAlthough Yammer and Salesforce have had a bit of a rocky past, Yammer recently announced that it was integrating activity streams from Salesforce into its own service. This means that sales leads, marketing campaigns, and other content that is entered into Salesforce will appear in Yammer's stream as well.
Yammer Talks Salesforce Integration and “Friends with Benefits” Campaign
September 13, 2011, 11:06 amAlthough Yammer and Salesforce have had a bit of a rocky past, Yammer recently announced that it was integrating activity streams from Salesforce into its own service. This means that sales leads, marketing campaigns, and other content that is entered into Salesforce will appear in Yammer's stream as well.
Winklevoss Twins' Wonderful Pistachio Ad References Facebook, Idea Theft
September 13, 2011, 10:55 amFor the past couple of months, Cameron and Tyler Winklevoss have been trying to get various judges to believe that they deserve more than $65 million for their part in the creation of Facebook.
Anti-Gay Millionaire Censored by Google?
September 13, 2011, 10:55 amBrian Souter, the anti-gay co-founder of Stagecoach Group, is claiming that his website www.BrianSouter.com is being singled out and censored by Google due to his former stance on social issues. In 2000, Souter donated £1 million to privately fund a campaign that supported Section 28; his website specifically mentions the donation. Section 28,...
Winklevoss Twins’ Wonderful Pistachio Ad References Facebook, Idea Theft
September 13, 2011, 10:42 amFor the past couple of months, Cameron and Tyler Winklevoss have been trying to get various judges to believe that they deserve more than $65 million for their part in the creation of Facebook. You know the story – they …
Why Would Google Become A Bank?
September 13, 2011, 10:40 amWhat might motivate Google to become a bank down the road? As bank robber Willie Sutton is famously misquoted as saying, "Because that's where the money is." While officially Google has been a bank since 2007 (holding a De Nederlands.
Whole Foods, LivingSocial Team Up For 50% Off Deal
September 13, 2011, 10:24 amIn what many are considering the holy grail of daily deals, LivingSocial is offering a voucher today for 50% off groceries at Whole Foods Market. The voucher is good for $20 worth of merchandise for only $10.
CW's Fall Line Up: TV to Bing About
September 13, 2011, 10:19 amEveryone at Bing is excited for the upcoming fall TV season and were especially excited about our partnership with the CW - TV to Bing About. Were teaming up with the CW to provide a behind the scenes look this falls hottest shows including 90210, Gossip Girl, The Vampire Diaries Supernatural, and Top Model, as well as the much buzzed about new...
Keep Your Link Building Activities Diverse - SEO Video Lesson
September 13, 2011, 10:14 amIf you find yourself focusing too heavily on one type of link source, you could be limiting the success of your SEO. First off, if your favorite link building tactic is ever labeled as black hat by the search engines (much like link exchanges were) then the bulk of your links are now on the wrong side of the Webmaster Guidelines! By taking a...
Tom Brady Wears Uggs, Throws Well, Trends
September 13, 2011, 10:09 amAfter blasting the Miami Dolphins defense with 517 yards passing and four touchdowns while leading his New England Patriots to a 38-24 win, the morning belongs to Tom Brady. All of the sports outlets, blogs and mainstream media, are buzzing,
Google+ Hangouts Improve for Sign Language
September 13, 2011, 9:53 amGoogle has made some improvements to Hangouts, specifically around sign language. Google engineering director Chee Chew said in a Google+ post that Google has been "aggressively improving video quality and stability.
Google+ Hangouts Improve for Sign Language
September 13, 2011, 9:48 amGoogle has made some improvements to Hangouts, specifically around sign language. Google engineering director Chee Chew said in a Google+ post that Google has been “aggressively improving video quality and stability.” “It’s still a huge challenge to transmit 10 video …
What a Navy SEAL Can Teach You About Becoming a Fearless Writer
September 13, 2011, 9:38 amOn the evening of May 1, 2011, two Black Hawk helicopters loaded with 23 Navy SEALs, a translator, and a dog named Cairo approached a residential compound outside Abbottabad, Pakistan. Minutes later, one of the helicopters landed outside the target property. The other spiraled into the ground in a barely-controlled crash landing. Not exactly...
iPhone 5 Rumor: Release Date Mid-October, 3.5 Inch Screen
September 13, 2011, 9:38 amThings are in motion and have been for some time, says one analyst. The new iPhone will be receiving its final modifications in late September-early October and will hit the shelves in mid-October. According to analyst Ming-Chi Kuo,
Google +1 as a ranking factor: how it influences your website
September 13, 2011, 9:36 amGoogle has confirmed that the number of +1 clicks influences the position of a website in the search results. How does this affect your web pages and what do you have to to do make sure that Google lists your website?
How to Use Screaming Frog to Segment Data
September 13, 2011, 9:35 amThe Problem
Recently, one of our clients came to us with concerns about the amount of syndicated content that they currently house on their site. This particular client was in the publishing industry and thus, used syndicated content to help generate more content on their news site. Although, their syndicated content rightfully attributed the...
HTC President: iPhones Aren't Cool With Kids
September 13, 2011, 9:22 amEven with the inroads made by the Android operating system in the mobile industry market share, the iPhone is still one of the most popular mobile devices in the world, and sales of the device are still very strong.
HTC President: iPhones Aren’t Cool With Kids
September 13, 2011, 9:07 amEven with the inroads made by the Android operating system in the mobile industry market share, the iPhone is still one of the most popular mobile devices in the world, and sales of the device are still very strong. In …
Groupon to Add E-Commerce Deals?
September 13, 2011, 9:02 amGroupon is reportedly testing e-commerce deals in the UK. There have been a lot of questions and uncertainty about just what the future holds for Groupon,
Charlie Sheen Roast Gets A Preview, Twitter Chatter
September 13, 2011, 8:46 amThe first couple of clips from the upcoming Comedy Central Roast of Charlie Sheen have hit the internet, and it looks like they are batting .500. The show actually filmed last weekend, but won't hit the air until next Monday,
Facebook Dominates All Other Websites in Third Quarter
September 13, 2011, 8:46 amNielsen recently released its third quarter " State of the Media " report, which uncovers how Internet users interact with the Web and allocate their online time. This report reveals that Americans are now spending more time on social media sites and blogs than on online games, email, and video/movie viewing combined. During the month of May,...
The World of Search Market Share Headlines
September 13, 2011, 8:05 amEvery month we go through the same process. New data is released about the current state of search and the end of Google's domination is celebrated (or at least used as a link bait headline). Here are some of the latest headlines that trumpet Google's end based on the latest comScore reports. ZDNet - Google search share dips; Bing and Yahoo...
SEOs - time to brush up on your grammar?
September 13, 2011, 8:05 amAs a self-confessed grammar geek, I'm frequently dismayed by the sloppy standard of writing I am continually confronted with throughout the course of the seven days a week I spend exploring the weird and wonderful world wide web. Whether it's a blog post, a tweet or even a company website, it seems that a lax approach to grammar has become the...
15 Tips To Optimize Your LinkedIn Initiative
September 13, 2011, 7:59 amThis is a guest post by Lior Levin . LinkedIn has enjoyed explosive growth since its debut in 2003. The real question is whether or not you're making the most of your LinkedIn efforts and networking in general? LinkedIn is so much more than social networking for businesses and business people - it can totally change how you run your business as a...
Building of SEO Strategy for Small Business Sites
September 13, 2011, 7:44 amLet's consider the stages of a successful SEO campaign: Setting goals and defining where you're going, and what're you're planning to achieve Research the competition and analyzing the market Analysis Keyword research, which means selecting keywords with the best search-volume-to-competition ratio On-site SEO, optimizing meta titles, creating...
Microsoft Lets Developers Get Windows 8 Test Version
September 13, 2011, 7:30 amAlthough the company is giving the early code to developers, Microsoft isn't saying when the operating system will ship.
5 Filters Everybody Should Use In Their AdWords Account
September 13, 2011, 7:29 amIt's the dream. To be able to log into AdWords and instantly find the changes you need to make. Well that's the trick that long-time paid search managers have been using to allow them to keep an eye on so much material so easily. If you save the.
Weighing the Pros and Cons of Custom Website Design
September 13, 2011, 7:29 amYour website is an incredibly important component of your online marketing. While that may seem like a "well, duh" statement, there's no shortage of poorly designed websites to make it worth saying again. First off, your company's website may be the first (but hopefully not only) impression your brand gets to make on a potential customer. What...
TV To Bing About on the CW
September 13, 2011, 7:19 amSimply put, Bing is getting creative in trying to get people to use the search engine. This latest effort is definitely geared to a younger demographic which is the least likely to have already developed a near unchangeable Google habit for searching.
This says that either Microsoft is in this for the long run (meaning they are cultivating future...
Analytics tell a story: understanding basic data
September 13, 2011, 7:13 amGuest Author, George Passwater Previously, I wrote a post here, on the SEO copywriting blog on 5 Ways to Use Analytics to Find Content Marketing Opportunities . Through that post, I gave a two-part series of presentations on analytics and how it helps us analyze our own sites and how to make them better. For today's post, I would like to talk to...
Google Launches Deals Aggregator In China
September 13, 2011, 7:10 amShihui is an experimental search feature that aims to help people find deals through China's enormous number of group buying sites, said Google spokesman Robin Moroney.
Groupon UK Starts Offering Discounts On Products Sold On The Web
September 13, 2011, 6:59 amGroupon Inc. has begun offering discounts on products sold over the Web in the U.K., thrusting the Internet-coupon company into closer competition with the likes of Amazon.com Inc. and EBay Inc.
Facebook's Time Domination on the Web
September 13, 2011, 6:42 amYesterday, we looked at some of the information that was given the latest Nielsen study looking at some of our social media habits as denizens of the web. The chart below which was featured as SAI's Chart of the Day yesterday really gives some perspective as to just how dominant Facebook is in obtaining and keeping an audience.
Facebook’s Time Domination on the Web
September 13, 2011, 6:28 amYesterday, we looked at some of the information that was given the latest Nielsen study looking at some of our social media habits as denizens of the web.
The chart below which was featured as SAI’s Chart of the Day yesterday really gives some perspective as to just how dominant Facebook is in obtaining and keeping an audience. Now how well...
Android Captures #2 Ranking Among Smartphone Platforms in EU5
September 13, 2011, 5:10 amcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service analysing growth trends of the smartphone platforms across the five leading European markets (France, Germany, Italy, Spain and the United Kingdom). In July 2011, nearly 1 in 4 smartphone users in EU5 reported using...
How to Make Facebook a Useful SEO Tool
September 13, 2011, 1:13 amSocial media and SEO are more intertwined than ever before; just look at the creation of the latest social network, Google+. Google, the undisputed king of search, is making a viable attempt at entering into the realm of social media, solidly owned by Facebook. Meanwhile, Facebook and Bing have formed a partnership to personalize the individual...
Google Offers: Falling to Groupon Already?
September 13, 2011, 12:21 amAs industry-leading Groupon continues to pick up steam, Google Offers, the company's attempt to enter the daily deals scene, is already seeing a decline in revenues. This despite 9 percent revenue growth in the North American daily deal.
What's New in SEO for September 13, 2011
September 13, 2011, 12:11 amWe have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: A fall spring-clean Google will be shutting down a number of products and merging others into existing products as features in the next few months in order to make things...
There's Room for More Than Apple, Google in Mobile
September 12, 2011, 11:46 pmOne of the regular memes has Apple iOS and Google's Android mobile operating systems as the only platforms that matter in mobile. With some 70 percent of the market combined worldwide , it's an easy case to make. But that's the near-term view. The long view could paint a different, rosier picture for the platform of Microsoft and, yes, even the...
How Do I Get Google's Bulleted Snippets?
September 12, 2011, 10:28 pmPosted by Dr. Pete It can be hard to keep up with all of Googles updates recently, but around the end of last month, you may have started seeing search results that look something like this: See what I did there its a bulleted snippet about bullets. See? SEE? Never mind. Google formally started rolling out this format around August 26th, and weve...
Live from New York'.it's Search Marketing Expo! #SMX
September 12, 2011, 5:10 pmSMX starts today with workshops, but the main event kicks off tomorrow with a great line up of sessions and speakers. SMX will run today through Thursday; follow all the action here on the adCenter Blog and via our @adCenter Twitter feed for live coverage. Below are the sessions we will be blogging and tweeting from. Also, for those of you who've...
Gamestop To Accept Trade-Ins For iPhones, iPads, and iPods
September 12, 2011, 4:45 pmIn what many are considering a puzzling decision, Gamestop will now accept trade-ins for used iOS devices. If you're unfamiliar with Gamestop, they're one of the most popular video game stores in the country.
Tony Romo, Entourage, and Warm Milk
September 12, 2011, 4:29 pmTwitter is a wonderful place for one-liners. To be funny on the site, you've got to be sharp and practice economy of language. You've only got 140 characters to make an impression.
Google Gives Local Users More Power in Map Editing
September 12, 2011, 4:29 pmGoogle announced today that it has launched the Regional Expert Reviewer program fro Google Map Maker. If you're unfamiliar with Google Map Maker, it's an offering from the company,
Gowalla to Become More About Content, Less About Check-Ins
September 12, 2011, 3:58 pmGowalla announced that it is going in a new direction today at the TechCrunch Disrupt conference. Gowalla, which began as a check-in app, now views check-ins as "transactional". The company says it wanted to do something faster,
Paul Krugman Sparks Controversy With 9/11 Post
September 12, 2011, 3:12 pmThe latest blogger to find himself in an internet shitstorm is New York Time's opinion columnist Paul Krugman. Yesterday morning he posted a short article to his NYT blog, "The Conscience of a Liberal," that has sparked quite the controversy.
Analysts Predict a Happy Holiday Season for Retailers
September 12, 2011, 2:57 pmIt's only been September for a couple of days now, but its time to start thinking about Jingle Bells, Deck the Halls and that jolly guy in the fur-trimmed red suit. Horror tales of a poor economy might have you worried about a horrendous Grinch-mas, but the analysts over at eMarketer say this holiday season will be merry and bright (ish.) Take a...
Social Networks and Blogs Take Up Most of Our Internet Time
September 12, 2011, 2:41 pmWhen you're cruising around the internet, how much of your time is spent on a social network or blog? According to a new study published by Nielsen, those two categories eat up 23% of internet usage overall. This is double online gaming, which comes in at number two and after that, it takes 75 different categories to account for the remaining 35%...
Hootsuite, TweetDeck & Other Third-Party APIs Kill Facebook Engagement [Study]
September 12, 2011, 2:36 pmA recent study by Applum, published on their EdgeRank Checker blog, proves a theory widely held in the social media marketing community: auto-posting Facebook updates to pages using a third-party API reduces the level of user engagement. The ext.
Open Payvment Gives Developer APIs to Tap Into Facebook E-Commerce Platform
September 12, 2011, 2:36 pmFacebook e-commerce platform Payvment launched a new developer platform for e-commerce businesses today at the Shop.org event. It's called Open Payvment,
Yet More Tips For Diagnosing & Fixing Panda Problems
September 12, 2011, 2:34 pmHere we are, five months after Panda and the only publicly confirmed Panda recovery stories are those that followed the Panda 2.3 update. This is notable because this particular update was one in which Google took actions to help restore some sites that were unfairly hit by the earlier versions of Panda.So what is the formula for Panda success? It...
Open Payvment Gives Developers APIs to Tap Into Facebook E-Commerce Platform
September 12, 2011, 2:26 pmFacebook e-commerce platform Payvment launched a new developer platform for e-commerce businesses today at the Shop.org event. It’s called Open Payvment, and it lets developers and service providers integrate their offerings with Payvment and build new apps upon the company’s …
In a Month, Americans Collectively Spend a Century on Facebook
September 12, 2011, 2:05 pmNielsen has just released their Q3 2011 Social Media Report, and there are some incredibly interesting statistics included in the findings. On the whole social media (blogs included) is a part of 80% of internet users' lives.
Posterous Launches Spaces
September 12, 2011, 1:50 pmPosterous has redesigned its user experience into what it's calling Posterous Spaces, for the web, iPhone and Android. "Whether you want to create a public blog,
5 Low Profile or New SEO Tools You Should be Using
September 12, 2011, 1:24 pmIf you have worked in SEO for any period of time, I'm sure you will be familiar with a number of the better known tools around, tools such as SEOmoz Pro Tools, Majestic SEO and the Google Keyword Tool. For a lot of SEOs and situations these tools can provide all the help you need, but there are a number of awesome low profile tools that can take...
Government Sites Reach 40 Percent of Americans but Lag Behind Overall Internet Growth
September 12, 2011, 1:24 pmcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an analysis of traffic to federal Government sites, which showed a decline over the past year despite attempts to make the government more digital-friendly. In July 2011, 87.6 million Americans visited a government site, representing 40.7 percent of the total...
So Long, Doofuses! Bartz Gone From Yahoo Board
September 12, 2011, 1:19 pmCarol Bartz, who was fired by Yahoo over the phone last week, resigned from Yahoo's board of directors Friday. She is due to receive a $10 million severance package, but an interview may have violated a non-disparagement clause in her c.
Arrington Now Longer Part of AOL [Now Official]
September 12, 2011, 1:19 pmAOL and TechCrunch founder Michael Arrington have officially parted ways, at least on an employer/employee basis, though the company will continue in its investment in Arrington's "CrunchFund" .
Arrington No Longer Part of AOL [Now Official]
September 12, 2011, 1:08 pmAOL and TechCrunch founder Michael Arrington have officially parted ways, at least on an employer/employee basis, though the company will continue in its investment in Arrington’s “CrunchFund” . The official statement from AOL as posted on TechCrunch: “The TechCrunch acquisition …
Darth Vader's Star Wars Blu Ray Dialogue Finds Its Way Into Classic Films
September 12, 2011, 12:28 pmA couple of weeks ago, the internet exploded over one particular addition to the upcoming Blu-ray edition of Star Wars: Episode VI - Return of the Jedi. On August 31st,
Amazon Digital Content: a Library at Your Fingertips
September 12, 2011, 12:28 pmWSJ is reporting that Amazon, who makes the popular Kindle reading device, is in early negotiations with book publishers regarding the offering of a digital library service. If an agreement is reached with content publishers, the "Netflix-like" library service would enable Amazon subscribers to pay an annual fee to access a library of digital...
Who in the World is reddit? Results are in...
September 12, 2011, 12:22 pmMore than 30,000 of you heeded the call for the Who in the World is reddit Survey . The results are in and we'd like to share what we've learned with our fellow redditors. Click here for the data (big thanks to our buddy for cleaning the data for us!). Please share any of your own analysis and feel free to slice & dice the data any way you see...
Bing Pwns Google with New Search Results: You're Evil Whiners
September 12, 2011, 12:12 pmBurn. A couple of fun search results appeared on Bing for a brief period September 9 to fuel the fire between Microsoft's search engine and their nemesis, Google. Microsoft seems to believe revenge is best served cold; think way back to 19.
Darth Vader’s Star Wars Blu Ray Dialogue Finds Its Way Into Classic Films
September 12, 2011, 12:07 pmA couple of weeks ago, the internet exploded over one particular addition to the upcoming Blu-ray edition of Star Wars: Episode VI – Return of the Jedi. On August 31st, a YouTube clip emerged that claimed to come from the …
Fall Fashion Decisions Just Got Easier with Bing & Fashion Blogger Jonathan Valdez of OrangeJuiceandBiscuits.com
September 12, 2011, 12:07 pmThis week is Fashion Week in New York City a week where the hottest fashion designers get together to unveil their latest visions for the year. Because we know not everyone can make it to New York, were partnering with Jonathan Valdez , the creator of fashion, entertainment and events blog OrangeJuiceandBiscuits.com (OJ&B), to help give you some...
Bing Pwns Google with New Search Results: You’re Evil Whiners
September 12, 2011, 12:00 pmBurn.
A couple of fun search results appeared on Bing for a brief period on September 9 to fuel the fire between Microsoft’s search engine and their nemesis, Google. Microsoft seems to believe revenge is best served cold; think way back to...
Ad Trading Summit: Seizing Real-Time Bidding Opportunities
September 12, 2011, 11:52 amLater this month, several of us from Microsoft Advertising will be in London attending the Ad Trading Summit (ATS). Its my first time attending ATS and I think the timing is great. In 2011, the real-time bidded (RTB) exchange model has been further validated and Im looking forward to hearing from, and joining in discussion with, industry leaders...
Groupon Deals Could Hurt the Reputation of Your Business
September 12, 2011, 11:26 amThe type of headline we ran here probably isn’t exactly the kind of thing Groupon wants to see circulating throughout the Blogosphere these days, considering all the negative press the company has been getting lately, but it is a conclusion …
4 Ways to Incorporate SEO into Trade Show Marketing
September 12, 2011, 11:16 amMany businesses, especially in the B2B sector, spend a lot of time and money promoting their services at trade shows. In addition to the benefits of attracting potential clients or customers at the actual event, trade shows can also help your search engine optimization efforts. You may wonder, "How can an offline event affect my online marketing?"...
Apple's New Campus Knocked as "Retrograde Cocoon"
September 12, 2011, 11:10 amApple's proposed new headquarters in Cupertino, California is a giant 2.8 million square foot ring, complete with state-of-the-art curved glass windows and a massive emphasis on landscaping. In his presentation to the Cupertino city council in June,
Facebook Friends, Video and Movies Arrive on Bing for Mobile Browse
September 12, 2011, 11:05 amToday were taking the wraps off a new set of features that will enhance your Bing for Mobile Browse (m.bing.com) experience. Now you can explore and watch the hottest videos, make faster decisions with the help of your Facebook friends and decide on the right movie for a night out: Liked Results: Through our exclusive partnership with Facebook,...
Apple’s New Campus Knocked as “Retrograde Cocoon”
September 12, 2011, 11:01 amApple’s proposed new headquarters in Cupertino, California is a giant 2.8 million square foot ring, complete with state-of-the-art curved glass windows and a massive emphasis on landscaping. In his presentation to the Cupertino city council in June, Steve Jobs said …
Social Media Engagement: Facebook Wins
September 12, 2011, 10:55 amA recent study, conducted by Constant Contact and Chadwick Martin Bailey, indicates that people are more likely to interact with brands via Facebook than any other social network. The data collected in the study, which surveyed 1,491 adults living in the United States, determined that 34% of Facebook users interact with their favorite brands...
Display Ads for ROI: Hardest-Working Ads Online?
September 12, 2011, 10:50 amWhile search marketing has often been lauded for its killer ROI and - especially on the paid search side - its incredible capacity for fine-tuning and testing, its cousin on the display side hasn't always attained the same standard. Perhaps because of past miserable failures, some advocates for the display side simply issued it a different...
Delicious Refresh Coming This Year
September 12, 2011, 10:39 amBack in April, Yahoo announced that YouTube founders Chad Hurley and Steve Chen had acquired social bookmarking site Delicious, and that they would keep the site up and running as part of their company Avos. Yahoo said at the time,
Would You Trade Your Boredom for Stress?
September 12, 2011, 9:48 amI don't have a cool life-or-death story. I didn't almost die from a snowboarding accident . I wasn't diagnosed as a toddler with an illness that was supposed to kill me . I was a working mom with a good job. The money was good, the benefits were great, and the people were smart and nice. I had a cute little private office and the company was doing...
Righthaven Strategy Called a "Dumb Idea" By Denver Post Publisher
September 12, 2011, 9:33 amRighthaven's blogger-suing (often referred to as "copyright troll") business model might be winding down. Though still appealing past rulings, the company has stopped filing new suits (at least for the time being).
iPhone 5 Rumor: Release Date Before October 15th For Sprint?
September 12, 2011, 9:29 amIs something big coming to Sprint in the next few weeks? Dozens of rumors in the last couple of weeks have pointed to the fact that Apple’s iPhone 5 will be coming to Sprint’s Now Network, whenever it decides to …
Remembering Jane Cairns
September 12, 2011, 9:22 amToday marks a sad day for a member of the SuccessWorks family. Laura Crest's mother, Jane Cairns, passed away yesterday. Laura told me the news last night and said that her mother was a beautiful soul who's gift was to give. Instead of Monday's video post, I wanted to dedicate this post to Laura's mother. I didn't know Jane, but I figure she had...
Righthaven Strategy Called a “Dumb Idea” By Denver Post Publisher
September 12, 2011, 9:16 amRighthaven’s blogger-suing (often referred to as “copyright troll”) business model might be winding down. Though still appealing past rulings, the company has stopped filing new suits (at least for the time being). They may even have to file for bankruptcy …
Takeaways from Brighton SEO 2011
September 12, 2011, 9:13 amSo last Friday I was one of around 500 SEOs who descended on Brighton for the 2011 Brighton SEO conference, organised by Kelvin Newman of Site Visibility.
It was blurry awesome, well done Kelvin
For those of you who couldn’t make it I’ve attempted to decipher my erratically scrawled notes into something more useful – enjoy,...
9/11 As-It-Happened Twitter Account Sparks Controversy
September 12, 2011, 9:02 amAt what point does history and remembrance cross the line into strange territory? For some, tweeting the events of 9/11, as they happened, would qualify as going too far. A particular Twitter account, set up by The Guardian,
Aol and Yahoo: Please Merge Today!
September 12, 2011, 8:52 amLet me preface this post by saying that I have not done any (as in zero) research as to what the financial implications of a merger between Aol and Yahoo would be. I don't own any stock in either company and really have no interest in the financial aspects of such a merger. Companies appear free to make financials look however they need to anyway...
Amazon May Launch Netflix-Style Book Service as Part of Amazon Prime
September 12, 2011, 8:46 amRumor has it that Amazon is in talks with publishers about the potential launch of a Netflix-like service for digital books. Actually, it sounds like it would simply be added on to a service the company is already offering.
19 Mind-Blowing Mobile Commerce Features
September 12, 2011, 8:34 amLinda Bustos looks at some extremely clever (and some downright odd) mobile features that are being used in e-commerce settings. Perhaps some ideas to consider for you or your clients?
Top 10 Web Analytics Myths' Dispelled
September 12, 2011, 8:31 amHaving worked in online marketing and web analytics for nearly a decade, I've heard it all when it comes to myths passed around small and large companies alike. Here is a top 10 list of my favorite web analytics myths and practical advice on.
FBI Computer Crimes Unit Investigating Hacked NBC Twitter Account
September 12, 2011, 8:16 amEarly Friday Evening, just two days before the tenth anniversary of the September 11 th terrorist attacks, the official NBC Twitter account was hacked and used to tweet false information related to terrorist attacks. The first of several false tweets appeared at 5:48 PM (EST): "Breaking News! Ground Zero has just been attacked. Flight 5736 has...
Top 10 Web Analytics Myths… Dispelled
September 12, 2011, 8:00 amHaving worked in online marketing and web analytics for nearly a decade, I’ve heard it all when it comes to myths passed around small and large companies alike. Here is a top 10 list of my favorite web analytics myths and practical advice on...
5 Tips To Get More Online Customer Reviews
September 12, 2011, 7:50 amA basic guideline to pumping up the volume of online reviews for business.
4 Link Building Strategies for "Too Busy for Link Building" Local Businesses
September 12, 2011, 7:45 amMore and more small businesses working in a "local" market are waking up to the realities and need for Search Engine Optimization. However, in talking with many of these owners, they are concerned with the importance and on-going nature of link building, and the lack of financial and human resources needed to carry out link building activities. As...
Got Google Places Questions? Use the Next Two Weeks Wisely
September 12, 2011, 7:41 amIf you ever deal with any aspect of local SEO you know the Google Places dance. One step forward with 2 or three giant steps backwards followed by a bit of stumbling around then falling flat on your face with no one to help you up. It’s not a lot fun to do but apparently Google likes to watch their customers suffer through it.
Well, there may be...
Report: Americans Spend A Quarter of Their Online Time on Social Networks
September 12, 2011, 7:30 am"Whether it's a brand icon inviting customers to connect with a company on LinkedIn, a news ticker promoting an anchor's Twitter handle or an advertisement asking a consumer to 'Like' a product on Facebook, people are constantly being drive to social media,"
3 Things to Remember When Selling SEO Services
September 12, 2011, 7:09 amOver the last six years, I've been fortunate enough to be part of a number of successful SEO sales pitches to a wide variety of companies, from startups to the Fortune 100. And I've also been part of a few that weren't so successful. When I anal.
Bing Gets a New Home Page
September 12, 2011, 6:38 amBing has released a new version of their home page that removes some clutter, adds mobile-friendly elements, and moves most navigation to the explore bar. This move and other experiments may indicate that Bing HTML5 is coming soon. Bing's New Ho.
Online Retail Sites Reach 83 Percent of Internet Audience in France
September 12, 2011, 5:26 amcomScore, Inc. (NASDAQ: SCOR), a global leader in measuring the digital world, today released the results of a study on e-commerce sites in France. In July 2011, online retail sites attracted nearly 39.4 million unique visitors, reaching 83 percent of the internet audience in France. A total of 43.6 million hours were spent on retail sites,...
5 Surefire Ways to Annoy the Search Engines
September 12, 2011, 1:10 amThe search engines don't take kindly to sites that try to manipulate the search results in their favor. Black hat SEO firms and spammers are constantly looking for new ways to twist the ranking factors. For instance, having a lot of links pointing to your site is important for SEO, so spammers get links from low quality, spammy sites to boost...
How I Would Do SEO for Hipmunk.com
September 12, 2011, 12:49 amPosted by Tom Critchlow I'll admit it, I just love Hipmunk . In this post I'm going to outline an SEO strategy for them for all to see. I thought it would be interesting to get hands-on with a particular site (not something we do often here on the moz blog) and potentially handy for the Hipmunk team too! Interestingly there's a question of if they...
Google Apps Update: Places, Maps, Music, Blogger
September 12, 2011, 12:00 amGoogle has added new features to the Google Places app, Google Maps, Google Music (beta), and the Blogger app. Here's a brief outline of the key features.
Google Places iOS App
IPhone and iPad users will be getting some new filter options i...
Netflix App Hums on Motorola Droid Bionic
September 11, 2011, 11:43 pmGreat news, Netflix/Android phone owners! Netflix, which has fought to navigate the rough waters of security and digital rights management to put its service on more Android phones, upgraded its app to support content playback on all Android 2.2 and 2.3 devices. That means Netflix users who use "Froyo" or "Gingerbread"-based phones can get their...
Algorithmic Journalism & The Rise of Corporate Content Farms
September 11, 2011, 11:07 pmThe "Best" of Big Media Large publishers who lobbied Google hard for a ranking boost got it when Panda launched: "A private understanding was reached between the OPA and Google," an office assistant with e-mail evidence told Politically Illustrated. "The organization is responsible for coordinating legal and legislative matters that impact our...
Obama Speaks on 9/11 Legacy
September 11, 2011, 8:28 pmby Mike Krumboltz President Obama spoke for several minutes from the Kennedy Center in Washington, DC. He used the occasion to remember and honor those who died in the attacks as well as the two million Americans who have gone to war over the past ten years ago. Obama remarked that Americans have been defended by those who choose to serve in our...
The Steelers, True Blood, and James Taylor
September 11, 2011, 8:18 pmTwitter is a wonderful place for one-liners. To be funny on the site, you've got to be sharp and practice economy of language. You've only got 140 characters to make an impression.
Let's Hear It for New York
September 11, 2011, 1:53 pmby Mike Krumboltz 'Never forgotten. Forever grateful.' To help honor the victims of 9/11, director Spike Lee filmed a unique and moving tribute to the New York Fire Department. Lee, working with State Farm, filmed roughly 150 children from New York serenading members of the FDNY to the tune of Jay-Z and Alicia Key's smash-hit "Empire State of...
Participating in the National Day of Service
September 11, 2011, 12:31 pmby Mike Krumboltz On the tenth anniversary of the worst terrorist attacks in American history, memorial ceremonies, speeches, and dedications remind people of what was lost. Amid the grieving and reflection, many remember that today is also the National Day of Service. The idea came about in 2002. The families and loved ones of the victims sought...
42% of Workers Streaming Video in the Bathroom
September 11, 2011, 12:20 pmAre you one of the 64% of people who watch online video while at work? If you are, it's more likely that you are a man and according to figures, you are most likely watching news clips.
The NFL is Back, Twitter Rejoices
September 11, 2011, 10:21 amBesides being a day of remembrance, this Sunday marks the first full day of regular season NFL football. And the crowd, as we speak, is going wild. The crowd I’m referring to is Twitter of course, and even though there’s …
Top Reasons You Should Be Using Video on Your Website
September 11, 2011, 10:11 amJennifer Moline writes for the PsPrint Blog. PsPrint is an online company specializing in full-color calendar printing among other services. Adding a video to your website is a great way to accomplish your business goals. The design of your video may determine how it best benefit you. If you've never thought about adding a video .
A History of the Twin Towers in Movies
September 11, 2011, 10:01 amWhile something like this may be painful to some, it is also important to remember the good that came along with World Trade Center as well as that which upsets you. With that in mind,
Justifying the Value of SEO
September 11, 2011, 10:00 amMost people don’t set fair expectations for a search engine optimization (SEO) effort. I was reminded of this while speaking with a prospect, who asked what kind of a return on investment (ROI) he should expect from his SEO engagement.
&ld...
9 / 11 / 11
September 11, 2011, 9:46 amImage courtesy of Brian Nieman and adopted by the Library of Congress for their 9/11/01 exhibition.
Twin Towers Before 9/11: A Film Montage
September 11, 2011, 9:46 amAmerica has a love affair with New York City, and that love carries over to our cinema. No city has played a more iconic role in more films that the Big Apple. In the films of directors like Woody Allen,
The Internet Remembers 9/11
September 11, 2011, 9:10 amIt is a day of remembrance and perhaps mourning for the United States as the calendar turns to 10 year anniversary of September 11, 2001. The effects of that cataclysmic day are still being felt around the globe,
We Will Never Forget
September 11, 2011, 6:41 amShare Your 9/11 Story through New Augmented Reality App "110 Stories"
September 11, 2011, 5:44 amIt's hard to believe that it was 10 years ago today that the biggest terrorist attack on the United States of America took place. The tragedy of 9/11 was felt throughout the country then and continues to be felt today. It was a day that easily goes down in history as a day all Americans will remember.
Share Your 9/11 Story through New Augmented Reality App “110 Stories”
September 11, 2011, 5:30 amIt's hard to believe that it was 10 years ago today that the biggest terrorist attack on the United States of America took place. The tragedy of 9/11 was felt throughout the country then and continues to be felt today. It was a day that easily goes down in history as a day all Americans will remember.
Life After Google Penalty
September 10, 2011, 10:47 pmI thought I would share this with everyone to show Google may be King but Bing is most definately the Queen. It would be interesting to hear of similiar stories.It can seem like the end of the world getting a G penality. I have had my share of them, the most recent at the start of the year a -50. The site was a high earning site and I was ready to...
Ten years later
September 10, 2011, 10:27 pmThe events of September 11, 2001 changed the lives of so many people around the world. In the years since that day, thoughtful online efforts have provided an outlet for grief, for learning and a means for healing. Virtual spaces have helped us to remember the victims and honor the courage of those who risked their lives to save others. On this...
Captain Ron, Stinky Chicks, and Starbucks
September 10, 2011, 9:05 pmTwitter is a wonderful place for one-liners. To be funny on the site, you've got to be sharp and practice economy of language. You've only got 140 characters to make an impression.
Remembering George Howard
September 10, 2011, 4:18 pmby Mike Krumboltz After the attacks on 9/11, "Never Forget" became a kind of slogan, a way to honor the victims and heroes of that horrific day. President George W. Bush took that sentiment to heart. Following the aftermath of the attacks, Bush met with families of the victims. One woman, Arlene Howard, approached the president and gave him a...
Facebook vs. Toilets: Facebook Wins [Study]
September 10, 2011, 2:30 pmA study from the London Science Museum shows that Brits would have real trouble living without Facebook. In fact, they'd rather live without flushing toilets, central heating, air conditioning, pain killers, vacuum cleaners, and shoes. The .
Netflix Android Update Opens Up Device Access
September 10, 2011, 1:13 pmThe "What's New" text says, quite simply, "Netflix now supports all Android 2.2 and 2.3 devices," and that's undoubtedly good news to the growing legion of Android users. What we have here is an Android app update from Netflix,
Netflix Android Update Brings Opens Up Device Access
September 10, 2011, 12:57 pmThe "What's New" text says, quite simply, "Netflix now supports all Android 2.2 and 2.3 devices," and that's undoubtedly good news to the growing legion of Android users. What we have here is an Android app update from Netflix,
The Internet: Then and Now
September 10, 2011, 12:22 pmToday, let's take a trip down Internet memory lane - to a time when "Google" most likely brought thoughts of something dirty, and Chrome was simply one of the color choices for your Windows 98 windows. OnlineUniversity.
Twitter Mobile Users On The Rise
September 10, 2011, 11:51 amEarlier this week, it was revealed that Twitter passed the 100 million active users plateau. While the overall amount was impressive, a nugget of information contained within demonstrates just how dominate the mobile device industry has become.
Erroneous What's Trending Tweet Suggests The Death of Steve Jobs
September 10, 2011, 10:49 amWhat's Trending is CBS' attempt at latching onto whatever craze the Internet is enjoying. Naturally, their content comes largely from the social media outlets of the world, which is fine and good.
Erroneous What’s Trending Tweet Suggests The Death of Steve Jobs
September 10, 2011, 10:33 amWhat’s Trending is CBS’ attempt at latching onto whatever craze the Internet is enjoying. Naturally, their content comes largely from the social media outlets of the world, which is fine and good. Lots of entities provide great coverage of a …
The Good, The Bad & The Ugly: JLU Scandal Continues
September 10, 2011, 10:18 amWhen I wrote my last article, Being Bad For Great Justice: A New Privacy Scandal Rocks Second Life, and sent it upstairs to the folks that post it, I sent in a warning that things would, sooner or later, get ugly over the topic. Not surprisingly f.
NBC News Twitter Gets Hacked, Spreads False Terrorist Attack Information
September 10, 2011, 9:17 amWith the significance of the weekend quickly building into its emotional crescendo, people are sensitive to any mention of an attack on the United States.
Google Prompts Iranian Users to Re-Secure Their Gmail Accounts
September 10, 2011, 7:23 amAfter a certificate verification authority in the Netherlands was compromised, Iranian Google users became vulnerable to phishing, spying, and other cyber-attacks. Google is urging users to re-secure their Gmail accounts immediately. The Fall of.
Study Looks at Virtual Goods Purchasing By Ethnicity
September 10, 2011, 5:15 amMocoSpace has put out an infographic looking at virtual goods purchases by ethnicity. This is based on the results of a study based on Americans by ethnicity, with data collected during June, looking at 40,000 mobile social gamers.
Google Updates and SERP Changes - Sep 2011
September 10, 2011, 12:58 amWebmasterWorld's monthly look at Google's SERPs changes.
Adobe Flash Coming To Apple iOS, iPads and iPhones
September 10, 2011, 12:56 amWith Adobe Flash Media Server 4.5, media publishers now have a single, simple workflow for delivering content using the same stream to Flash-enabled devices or to the Apple iPhone and iPad.
Microsoft to Give Hotmail an Image (and feature) Makeover
September 10, 2011, 12:55 amMicrosoft is planning a Hotmail press event in October that may mark the introduction of a new (and maybe HTML5-based) version of its Web-based e-mail service.
Cup of Joe: How To Build An Army Of Supporters
September 10, 2011, 12:20 am
Let me first start off by apologizing for what looks like a ridiculous indie art project. I mean seriously what the heck does a girl wandering in the woods have to do with this quote? Anyways do your best to ignore the picture and focus on the wise words of Mr. Mark Twain.
Twain’s words are spot on. Of course avoiding people that belittle...
Atlas to Host AdChoices Webinar on September 19
September 9, 2011, 5:52 pmConsumer privacy and self-regulatory compliance have become mainstays in the lexicon of digital advertisers today"particularly in the U.S. And yet, because of emerging standards and rapidly evolving compliance initiatives, our collective roles and guidelines can quickly become confusing. We'd like to invite Atlas clients to join us on Monday,...
The Events of 9/11 Anniversary
September 9, 2011, 5:37 pmby Mike Krumboltz Sunday marks the 10th anniversary of the Sept. 11 attacks. The somber occasion will be commemorated in a variety of ways across the United States. Below are some of the biggest events scheduled and who will attend. President Barack Obama will have a busy day , visiting Ground Zero in New York, the Pentagon, and Shanksville,...
Righthaven May File for Bankruptcy: Report
September 9, 2011, 4:56 pmThings don't appear to be looking too great for Righthaven these days. After losing some key fair use cases, the company stopped filing suits altogether, and got rid of a lawyer that's been involved in over 50 cases.
Marty McFly, The Kardashians, and Starbursts
September 9, 2011, 4:40 pmTwitter is a wonderful place for one-liners. To be funny on the site, you've got to be sharp and practice economy of language. You've only got 140 characters to make an impression.
More Fun With The Back to the Future Nikes
September 9, 2011, 3:38 pmNike's Back to the Future trip has been a big success. The topic is burning up the blogosphere, sports blogs, especially and, of course, Twitter. Furthermore,
Groupon Reportedly Sued By Its Own Sales Staff
September 9, 2011, 3:18 pmThings were going along so well for Groupon, but at some point things took a dramatic turn, and now it just seems to be negative story after negative story.
AOL Reportedly Interested in Deal with Yahoo, Yahoo Reportedly Not
September 9, 2011, 3:03 pmIt seems that AOL wants to merge with Yahoo, but that the feeling is not mutual. The chatter stems from a Bloomberg piece,
How to Look Like a 'Warrior'
September 9, 2011, 2:57 pmby Mike Krumboltz Want to feel like a wimp? Then, by all means, go see " Warrior ." The fight flick focuses on what it takes to survive in the brutal world of mixed martial arts. Spoiler alert: It's not easy. Tom Hardy ("Inception," "The Dark Knight Returns") and Joel Edgerton ("Animal Kingdom," "The Thing") play brothers who clash in the ring....
Windows 8 Promises Faster Boot Up Times
September 9, 2011, 2:47 pmPeople often test how robust their computer is by seeing how long it takes to boot it up from an off postion. Now, it's true the software being booted into has a huge impact on upload speeds,
YouTube Wants a Piece of the Canadian Movie Rental Pie
September 9, 2011, 2:47 pmYouTube announced the launch of an online movie rental program for Canadian viewers September 1. With more than a thousand titles available for $4 to $5, or free for older movies, YouTube is attempting to break into Canada's movie/TV rental .
Apps and Video Rise to the Top of Mobile Marketing Mix
September 9, 2011, 2:06 pmEarlier this week, Frank took you through the MillennialMedia S.M.A.R.T report for Q2. Now I'm here with a closer look at the month of July, specifically the Post-Click Campaign Action Mix . "Watch Video" showed the biggest growth with a 69% jump month-over-month. This is likely due to the heavy push from movie studios promoting their summer...
iPhone 5 Rumor: Releasing On Sprint With Unlimited Data Plan?
September 9, 2011, 2:01 pmToday's iPhone 5 rumor bypasses the "if" it's going to launch on Sprint question and jumps right ahead to specifics of that launch. According to sources "familiar with the matter" as quoted in Bloomberg,
Affordable Fall Weekend Getaways
September 9, 2011, 1:56 pmBy Andrew Hickey, www.thebrooklynnomad.com As summer comes to a close, its time to think about planning the perfect fall vacation. Typically, the months between the lazy days of summer and the holiday season are less popular with travelers, which means cheap deals may be found at many top destinations across the country. So whether youre a leaf...
Facebook Debuts Smart Lists: Is Google+ in Trouble?
September 9, 2011, 1:45 pmWhen Google+ launched in late June, it provided users with segmentation options that empowered them to selectively share information with friends and acquaintances. The segmentation options, which Google+ appropriately named "Circles," allowed people to easily categorize relationships into Circles such as friends, family, or acquaintances. Finally,
Marty McFly's Nikes Available Through eBay Auction
September 9, 2011, 1:35 pmYesterday, we discussed Nike's awesome Air Mag shoe, which is a recreation of the shoes worn by Marty McFly in Back to the Future Part II. The buzz these shoes received was tremendous. However, the information surrounding them was not.
Marty McFly’s Nikes Available Through eBay Auction
September 9, 2011, 1:25 pmYesterday, we discussed Nike’s awesome Air Mag shoe, which is a recreation of the shoes worn by Marty McFly in Back to the Future Part II. The buzz these shoes received was tremendous. However, the information surrounding them was not. …
17 Percent of Photobucket Users Upload Video Once a Day
September 9, 2011, 1:25 pmI have a digital movie camera, but for the life of me, I can't remember where it is. It's not that I've stopped taking movies, I just use my phone to do it. A TNS survey says that 46% of all mobile phone owners use the video camera app and 62% use the still camera. That's up a smidgen over last year, but growth is growth.
Marketing to Generation Z and Today's Food for Thought
September 9, 2011, 1:14 pmThe most recent Social Media Club Seattle event was as well-attended, thought-provoking, and packaged in the usual comedic sequence of witticisms by charismatic host, Brian Westbrook. Presenting was Kathy Savitt , founder and C.E.O. of Lockerz , a social networking and e-commerce site, on the topic of Generation Z. Rather than summarizing the...
'Back to the Future' Shoes Cause Web Frenzy
September 9, 2011, 1:14 pmby Claudine Zap Remember those imaginary supercool, self-lacing shoes worn by Marty McFly in " Back to the Future II "? Well, the future is now: Nike has created its own version of the shoes and is auctioning off 1,500 pairs of the special-edition sneaker on eBay. Proceeds will benefit the Michael J. Fox Foundation . Plus, the proceeds will be...
Google's Strategic Move to Buy Motorola: Will It Work?
September 9, 2011, 1:09 pmCan Google pull off its bid to buy Motorola Mobility for $12.5 billion? This is the question that many people in the tech and mobile spaces are asking. There's no doubt that it's a strategic move on Google's part, but it does raise some issues.
Android Patent Wars Continue, Ice Cream Sandwich Coming Soon
September 9, 2011, 1:00 pmHTC is suing Apple with patents transferred from Google as a defense against Apple's lawsuit. Meanwhile, Acer and Viewsonic have signed patent licensing agreements with Microsoft.
HTC Counters Apple with Google Patents
Google transferred nine ...
Twitter's Infusion of Cash Means 100M Active Users, Less Fail Whale, More Ads
September 9, 2011, 12:42 pmTwitter has reached a significant milestone: 100 million active users (those who sign in at least once a month) converse or simply listen on the microblogging platform, and more than 50 million of those do so every day. In a blog post, Twitter rel.
Google’s Strategic Move to Buy Motorola: Will It Work?
September 9, 2011, 12:29 pmCan Google pull off its bid to buy Motorola Mobility for $12.5 billion? This is the question that many people in the tech and mobile spaces are asking. There's no doubt that it's a strategic move on Google's part, but it does raise some issues.
Tips from the Microsoft Advertising adCenter Editorial Team on Landing Pages and Sponsored Ads
September 9, 2011, 12:17 pmHere at Microsoft, we want to ensure that ads serving on Bing and Yahoo! are high quality, which is why the Relevance and Quality Guidelines were developed with the goal of creating a high quality user experience. Just like all of our guidelines, relevance and quality applies to all advertisers, which creates an equal playing field. There is one...
Twitter’s Infusion of Cash Means 100M Active Users, Less Fail Whale, More Ads
September 9, 2011, 12:00 pmTwitter has reached a significant milestone: 100 million active users (those who sign in at least once a month) converse or simply listen on the microblogging platform, and more than 50 million of those do so every day. In a blog post, Twitter rel...
Microsoft's Cloud Based Office 365 Experiences Second Major Outage in Less Than a Month
September 9, 2011, 11:49 amFor the second time in less than a month, Microsoft cloud-based services suffered a major technical glitch and crashed worldwide. The outage left millions of Microsoft users around the globe without access to Office365, email, or the Skydrive. After Office 365 was unavailable for a period of approximately four hours, services were restored....
Contagion Gets Awesomely Gross Advertising Campaign
September 9, 2011, 11:34 amThe new disaster flick Contagion sports an all-star cast including Matt Damon, Jude Law, Gweneth Paltrow and Kate Winslet. It sports an Academy Award-winning director in Steven Soderbergh.
Seven (Non-SEO) Tips to Having a Successful SEO Campaign
September 9, 2011, 11:27 amby Stoney deGeyter
If you ask people if they want to be successful, almost unanimously, they will say yes. But if you watch what people do, you'll see that they are neither interested in, nor committed to, doing the things that are required to become successful.
Most people look for ways to "succeed" by investing the least amount of effort...
9/11 Attacks, Ground Zero As Captured From Space
September 9, 2011, 11:03 amOn September 11th, 2001, Astronaut Frank Culbertson was the only American not on the planet Earth. He was aboard the International Space Station, the only American on the crew.
Bit.ly Shows Links Have a 3 Hour Half-Life [Study]
September 9, 2011, 11:00 amHave you ever wondered how long a shared link will continue to receive attention? Bit.ly has an answer for you. Their recent study showed that, on average, links have a 3 hour half-life.
The Bit.ly Study
Curious as to the duration of their lin...
Seth Godin on Blogging, Business Books, and Creating Content that Matters
September 9, 2011, 10:32 amThe man. The myth. The legend. All hyperbole aside, season two of the Internet Marketing for Smart People radio show kicks off with author, entrepreneur, and prolific blogger Seth Godin . A lot has changed since Seth pioneered effective email marketing in the mid 90s. And he set the standard for many of us when he switched to blogging over a...
Your Conversions Are Falling. What Now?
September 9, 2011, 10:17 amA significant drop in you conversion rate can send up a red flag quickly. Chances are, your See if you can find the search marketer without a disaster plan. client will be calling you as soon as they log into their analytics. If conversion rate goes down, so do sales. Not to mention that your cost per sale rises. But don't panic . It's almost...
Facebook Smart Lists Kind of Google+-esque
September 9, 2011, 9:56 amFacebook is apparently testing a feature called "Smart Lists" which appears to group your friends by people you work with, people you attend school with, and people who live within 50 miles of your current city.
Twitter Set to Close $400 Million in Series G Funding on $8 Billion Valuation
September 9, 2011, 9:56 amAfter recently indicating that Twitter is not planning for an IPO in the near future, CEO Dick Costolo is set to close the second of two $400 million rounds of Series G funding later today. This round, which is primarily intended to buy out existing shareholders, has catapulted Twitter's valuation to a new height of $8 billion. During a press...
Getting to know you at AdSense In Your City events
September 9, 2011, 9:41 amDuring this summer, a few of us on the North America AdSense team had the pleasure of meeting publishers in person during AdSense in Your City events. First, we stopped by our office in Boulder, Colorado to provide publishers with AdSense updates and tips (and we fell in love with the city as well!). We then headed to our offices in Toronto and...
AdventureWorld is 40 Times Bigger Than Farmville
September 9, 2011, 9:10 amZynga today announced the launch of a new Facebook game called Adventure World, which was unveiled last month. Zynga is of course responsible for some of the most popular games on Facebook, such as Farmville and Cityville (among others).
Adventure World is 40 Times Bigger Than Farmville
September 9, 2011, 9:03 amZynga today announced the launch of a new Facebook game called Adventure World, which was unveiled last month. Zynga is of course responsible for some of the most popular games on Facebook, such as Farmville and Cityville (among others). The …
US Search Market: Google Down, Bing and Yahoo Up
September 9, 2011, 8:55 amExperian Hitwise released its search market share numbers for the four weeks ending August 27. Key findings are as follows: Google accounted for 65.09% of all U.S. searches conducted in the four weeks ending August 27, 2011.
Anonymous Launches URGE, A Twitter Hijacking Tool
September 9, 2011, 8:55 amApparently, Anonymous is sick of everyone on Twitter talking about Justin Bieber and Bernie Mac. More specifically, they seem to blame Twitter for choosing to trend those hashtags instead of other hashtags that the group feels are more important.
What does Twitter’s t.co mean for brands?
September 9, 2011, 8:48 amRavenTools explains how Twitter's t.co URL shortener is different from the others and how it effects what URL others may see in your tweets.
Successful SEO Tactics: Off-Site Optimization
September 9, 2011, 8:39 amThe large majority of external factors that influence organic rankings fall within the classification of link building. There have been great debates in recent months that the ranking impact that can be derived through social media signals falls o.
Lost iPhone 5 Prototype Gets The Conan Treatment
September 9, 2011, 8:39 amEarlier this month, we began hearing rumors that an Apple employee had misplaced an iPhone prototype in a San Francisco tequila bar back in July.
Google's Electric Bills Must Be Pretty Darn High
September 9, 2011, 8:24 amThis post falls into the category of "things that you never really think about but when you do you scratch your head and wonder a bit". We don't have an actual category like that here at Marketing Pilgrim due to character limits and other more sensible reasons. The New York Times is reporting about Google's electric usage and here's what they tell...
CNET's Scott Ard to Oversee the Most Visited Page in the U.S.
September 9, 2011, 8:24 amThe search for a CEO may still be going on at Yahoo, but the company has acquired CNET editor-in-chief to become editor of its U.S. home page.
CNET’s Scott Ard to Oversee the Most Visited Page in the U.S.
September 9, 2011, 8:20 amThe search for a CEO may still be going on at Yahoo, but the company has acquired CNET editor-in-chief to become editor of its U.S. home page. This is pretty significant given that this is the most visited page on …
Google’s Electric Bills Must Be Pretty Darn High
September 9, 2011, 8:19 amThis post falls into the category of “things that you never really think about but when you do you scratch your head and wonder a bit”. We don’t have an actual category like that here at Marketing Pilgrim due to character limits and other more sensible reasons.
The New York Times is reporting about Google’s electric usage and here’s what...
Should You Be Fired For Bitching About Your Job On Facebook?
September 9, 2011, 8:19 amIt won’t take much time on a “funniest of Facebook” site like Lamebook or Failbook to find someone railing about their boss or coworkers, forgetting that they had friended them during some Friday night booze-a-thon a few months ago. The …
Bing Powered Search Continues to Chip Away at Google's Search Dominance
September 9, 2011, 7:53 amIt's that time of the month again! It's the time where we prognosticate about the future of the search world and act as if we can tell what is going on in the minds of all searchers all around the globe. To summarize: Google is still the leader by far. Take a look at the chart below from Experian Hitwise . Congrats to the Bing powered search team....
BlueGlass TPA Only 16 Days Away : Last Chance for SEJ Readers
September 9, 2011, 7:53 amGood morning SEJ Readers! Later on in the month, down in sunny Tampa, FL, we will be holding an intimate and stellar Online marketing event called BlueGlass TPA. Search Engine Journal is an official media partner of BlueGlass TPA, and assisted with the lineup and content for the conference.
Bing Powered Search Continues to Chip Away at Google’s Search Dominance
September 9, 2011, 7:39 amIt’s that time of the month again! It’s the time where we prognosticate about the future of the search world and act as if we can tell what is going on in the minds of all searchers all around the globe.
To summarize: Google is still the leader by far. Take a look at the chart below from Experian Hitwise.
Congrats to the Bing powered search...
Build a Better Buyer Experience with Marketing Content #cmworld
September 9, 2011, 7:27 amOne of the sessions I was most looking forward to at Content Marketing World was one given by Ardath Albee @ardath421 CEO of Marketing Interactions ( blog ) and Author of eMarketing Strategies for the Complex Sale. It's one thing to create a content marketing strategy, it's another thing to execute it in a way that works out the way you planned....
Google, Zagat and Yelp: A Reviews Perfect Storm
September 9, 2011, 7:06 amBy now you may be aware that Google made another purchase yesterday. This time they jumped into the deep end of the places review game by buying the venerable review service Zagat's. They have made no bones about what this means to the Google local offering which is still in flux and coming together one purchase and baffling systems change at a...
Google: Get Ready for Mobile Holiday Shoppers Now
September 9, 2011, 6:31 amBlack Friday is still several weeks away, but Google is telling webmasters to prepare starting immediately. Beyond increased mobile searches and higher mobile ad actions, more mobile users are starting their shopping early. The Rise of Mobile Ac.
BrightonSEO 2011 Roundup: who said what and why
September 9, 2011, 3:30 amIt's that time of the year again when 600 enthusiastic online marketers descend on Brighton for the annual SEO conference organised by Kelvin Newman. With the agenda packed full of interesting presenters and topics, it certainly looks set to be another great event. SEOptimise will be providing the very best points from each presentation session by...
Hitwise Date: Bing Increases Share Again
September 9, 2011, 2:08 amGoogle accounted for 65.09 percent of all U.S. searches conducted in the four weeks ending August 27, 2011. The combined Bing-powered search comprised 28.99 percent of searches for the month, with Yahoo! Search and Bing receiving 15.89 percent and 13.10 percent, respectively. The remaining 64 search engines in the Hitwise Search Engine Analysis...
SEO Advice for New Site Owners
September 9, 2011, 1:06 amI know it sounds strange"an SEO firm telling potential clients to NOT outsource their SEO? What kind of business sense does that make? Shouldn't I be trying to get as many clients as possible? Here's the catch, I only want to work with clients that I know I can help! Otherwise, it's a waste of my time and their money.
Beyond Exact Match Anchor Text To Next Generation Link Signals - Whiteboard Friday
September 9, 2011, 12:15 amPosted by Cyrus Shepard We love exact match anchor text! It's the Holy Grail of links that make our rankings soar - or does it? Many SEOs predict Google will continue to devalue exact match anchors as their algorithm evolves in the age of Panda. We've seen evidence of this phenomenon over the past year and many expect to see the value of exact...
Google's China ICP License Gets 1-Year Extension
September 9, 2011, 12:00 amDespite a contentious relationship, Google recently received their Internet Content Provider permit from the Chinese government. Google wouldn't comment beyond confirming that the license has been renewed in China, a search market Baidu dominates....
Google Zagat Buy Provides More Antitrust Fodder
September 8, 2011, 11:44 pmAmazing. Google acquired Zagat , a niche content company nearly as old as myself whose little red pocket-sized booklets of restaurant reviews I can remember devouring 15 years ago. What's so amazing about this? It's a consolidation of workflow tools. Google, which makes easily a dozen or so search and collaboration tools I use to do my job picked...
Rugby World Cup Gets Google Doodle In Host New Zealand
September 8, 2011, 10:07 pmThe 2011 Rugby World Cup begins today in New Zealand and in recognition of this every four year event, Google has a Doodle on the homepage in New Zealand. The link, however, doesn't go to a search for the event, rather a general search for rugby. .
9/11: In Memoriam
September 8, 2011, 8:40 pmIt seems inappropriate to call this coming Sunday, September 11 an "anniversary." Anniversaries are happy times that we fête, celebrations of triumphs from years gone by - an engagement, a wedding, a child's first step, a graduation. Even the anniversaries of the deaths of artists or writers we admire - or friends or relatives dear to us - are...
The Secrets to Branded Entertainment Success
September 8, 2011, 7:38 pmDon't miss next week's Advertising Club event, sponsored by Yahoo! More and more advertisers have been turning to content, and specifically video, to connect with consumers online. But how does a brand create content that engages consumers enough to drive revenue? Join us at The Advertising Club next Thursday, September 15 for a networking event...
Did Facebook Copy Twitter's iOS App?
September 8, 2011, 4:23 pmEarlier this week, Facebook released an update for their iOS app. Version 3.5 now allows Facebook users to tag people in posts, add their location, and tool single-post privacy settings on the go. Along with those functionality changes,
No Matter Your Politics, I Think We Can All Agree That Mormons Tan Well
September 8, 2011, 4:20 pmTwitter is a wonderful place for one-liners. To be funny on the site, you’ve got to be sharp and practice economy of language. You’ve only got 140 characters to make an impression. And what better way to wind-down the work …
iGoogle Redesigned, More Updates on the Way
September 8, 2011, 4:08 pmGoogle has redesigned iGoogle, its custom homepage product, so that it is more in line with other recent Google redesigns. That includes the navigation bar at the top and the left panel, as seen in the image.
Did Facebook Copy Twitter’s iOS App?
September 8, 2011, 4:06 pmEarlier this week, Facebook released an update for their iOS app. Version 3.5 now allows Facebook users to tag people in posts, add their location, and tool single-post privacy settings on the go. Along with those functionality changes, it also …
A different approach to patch management
September 8, 2011, 3:57 pmPosted by Eran Feigenbaum, Director of Security, Google Enterprise Editors note: This post is part of a series that explores the top ten reasons why customers trust Google with their business data. A complete top ten list can be found here . In the previous post in this series, we described how Google's cloud data centers are designed and built to...
Yahoo's Brand Hardly Damaged, According to Report
September 8, 2011, 3:47 pm"Yahoo is not a damaged brand in the eyes of the public," a spokesperson for YouGov BrandIndex tells WebProNews, pointing to some new research from the firm. As you may know, Yahoo just fired CEO Carol Bartz.
Yahoo’s Brand Not Damaged, According to Report
September 8, 2011, 3:37 pm“Yahoo is not a damaged brand in the eyes of the public,” a spokesperson for YouGov BrandIndex tells WebProNews, pointing to some new research from the firm. As you may know, Yahoo just fired CEO Carol Bartz. She had some …
Google Passes on GooglePleaseHire.ME Guy's WTF Marketing
September 8, 2011, 3:32 pmIt's official: the moustachioed, scotch-swilling GooglePleaseHire.ME guy has landed his dream job. But it's not with Google. After a month of self-described OMG PR stunts and WTF marketing for a job with the tech giant (or one o.
iOS Blogger App Launched
September 8, 2011, 3:16 pmGoogle announced a new Blogger app for iOS, which lets bloggers write new blog posts and publish them from their iPhones or iPod Touches. "With the Blogger app,
Layaway Returns to Wal-Mart
September 8, 2011, 3:02 pm78% of people who responded to Fannie Mae’s latest survey said they thought the economy was headed down the wrong track and for the fourth month in a row, there’s been an increase in the number of people reporting a financial decline.
Wal-Mart believes it, because they’re doing something they haven’t done in awhile —...
WBF's - The Anatomy of a Successful Web Video Series
September 8, 2011, 2:45 pmPosted by Ben@wistia This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Weve been hosting SEOmoz's video for a little over a year now. During that time SEOmoz has published...
Tea Party Zombies Must Die Lets You Explode Conservative Icons With an AK47
September 8, 2011, 2:15 pmFile this under the "I'm conflicted" folder. A new online game is causing quite a stir,
Baidu Releases Mobile OS, Dell Making Hardware
September 8, 2011, 2:00 pmBaidu, China's largest search engine, has released a mobile operating system built on top of Android. The Baidu OS will be getting hardware from Dell and possibly others.
The Baidu Yi OS
China is the world's second largest smartphone market, a...
Bloggers Miffed by the Old Bait and Switch
September 8, 2011, 1:59 pmA few weeks ago, a select number of food bloggers were invited to take part in a special event hosted by celebrity chef George Duran. The event was to feature a "a delicious four course meal" at an exclusive, underground Italian restaurant. They would talk about food trends, sample good wines, and though it wasn't mentioned, promote a new product....
Google Buys Zagat: a Marriage between Old and New Media
September 8, 2011, 1:59 pmEarlier today, Google announced the acquisition of the prestigious restaurant-rating organization Zagat for an undisclosed price. Zagat, which rates restaurants on a 1-30 scale, has collected consumer surveys and reviews for restaurants in over 100 major cities around the world. Google executive Marissa Mayer stated that Zagat will become a...
Google Buys Zagat, Gives Itself Extraordinary Rating
September 8, 2011, 1:44 pmGoogle has bought Zagat, an innovator of user-generated restaurant surveys. Google promises that Zagat ratings and reviews, which are currently behind a paywall, will become a "cornerstone" of Google's local offering. Terms of th.
Bartz Takes Calls Yahoo Board Names
September 8, 2011, 1:44 pmSuffice it to say, Carol Bartz is a little bitter about how things went down at Yahoo. You've probably already seen the now famous email that Bartz sent to Yahoo employees from her iPad, which read,
Bartz Calls Yahoo Board Names
September 8, 2011, 1:39 pmSuffice it to say, Carol Bartz is a little bitter about how things went down at Yahoo. You’ve probably already seen the now famous email that Bartz sent to Yahoo employees from her iPad, which read, “I am very sad …
Twitter Shares User Stats, Including 100 million ACTIVE Users
September 8, 2011, 1:28 pmTwitter revealed a number of stats today, showing off the influence it has over various walks of life and the media at large.
A Beginner’s Guide to Successful Conversion
September 8, 2011, 1:27 pmAn incredibly deep introductory guide.
'Biggest Loser' Contestant in Critical Condition After Fall
September 8, 2011, 1:18 pmby Michael Krumboltz Gossip blog TMZ is reporting that Sam Poueu, a contestant from the ninth season of "The Biggest Loser," is in critical condition in a San Francisco hospital after falling several stories from a building a few days ago. Poueu, who didn't win on "The Biggest Loser" but was a fan favorite and lost 142 pounds during his run, is...
Google Narrows AdMob to Mobile Apps
September 8, 2011, 1:13 pmIn the face of Google AdSense for Mobile and AdMob feature cross-over, Google has decided to make a clear break between the products. Google has announced that AdMob's mobile web publisher features will be discontinued on September 30. Google's .
How Bing Uses CTR in Ranking, and more with Duane Forrester
September 8, 2011, 1:11 pmDuane talks about the Bing Search Algorithm in a manner that we would hope that someday, Matt Cutts would talk about the Google Search Algorithm :.)
Facebook: The $80 Billion Company with Earnings of Less Than $1 per User
September 8, 2011, 12:42 pmDuring the first six months of 2011, Facebook, which has over 750 million active users, has reportedly earned $500 million on $1.6 billion of revenue. When compared to the $355 million earned on $1.2 billion of revenue during the first nine months of 2010, the financial indications of Facebook's future look bright. Facebook, who is rumored to have...
Google Eats Their Organic Search Results
September 8, 2011, 12:37 pm"The future is already here " it's just not very evenly distributed." - William Gibson Any Google search engineer care to have a public debate as to the legitimacy of this search result set? Not only do they monetize via AdWords, but Google has 6 listings in the "organic" search results. If an SEO gets half of the search results (for anything...
Google Bringing An Ice Cream Sandwich to Android
September 8, 2011, 12:26 pmGoogle is awfully fond of naming Android OS updates after various confectioneries, and with the upcoming update on the horizon, these naming conventions haven't changed. In fact, they are expanding. The current version, Honeycomb,
Guest Post: 8 Tactics for Defending the SERPs when Synergy is not an Option
September 8, 2011, 12:26 pmToday I’m introducing a guest post from Michael King. Mike is a fellow NYC-based SEO who has become a good friend over the past few months. His posts on SEOmoz over the past few months have been extremely popular, and he has whipped up this excellent post in under 24 hours. I only asked him to do it yesterday afternoon! Now over to...
How to Increase Traffic with Social A/B Testing
September 8, 2011, 12:24 pmHow long has it been since you considered the placement of your social buttons? Do you know if longer or shorter tweets convert better? What phrases in your profile attract the most followers? When is the best time to share to reach the most people?
Intel Inside Out: How to Globalize Your Editorial Planning #cmworld
September 8, 2011, 11:40 amDay one of Content Marketing World was a great mix of catching up with old friends, making new ones and of course, great content. On the BtoB track I sat in on a session including speakers with two different presentations from SAS and Intel. Since they were so different, I split them into 2 posts. This is part two of that session. Speaker: Pam...
iPhone 5 Rumor: Is T-Mobile Planning For Upcoming Release?
September 8, 2011, 11:20 amLate last month, reports surfaced indicating that the iPhone 5 would be launching with T-Mobile, at the same time it launches with AT&T and Verizon (whenever that might be).
The NFL and Twitter: Doing Promoted Tweets Right
September 8, 2011, 11:20 amIf you take a trip over to Twitter today, be sure and notice the promoted hashtag that leads the current pile of Twitter trends. It may be the most timely and relevant use of Twitter's promoted tweets program, well, ever.
What Are Your Biggest Challenges in SEO? An a4uexpo London Special!
September 8, 2011, 11:09 amKevin and I are speaking at a4uexpo London in October in the session Post Panda: Affiliates' Guide to Surviving Google (2.30pm day one). We're currently working on the presentation and thought it would be a good idea to reach out to our readers in order to ask: what are your biggest challenges in SEO? This is going to be largely targeted at...
How our cloud does more with less
September 8, 2011, 11:09 amWe've worked hard to reduce the amount of energy our services use. In fact, to provide you with Google products for a month"not just search, but Google+, Gmail, YouTube and everything else we have to offer"our servers use less energy per user than a light left on for three hours. And, because we've been a carbon-neutral company since 2007, even...
Zagat Acquired by Google
September 8, 2011, 11:04 amGoogle just announced that it has acquired Zagat. This should be pretty huge for Place Pages. Zagat is of course a big name consumer review service. On the Official Google Blog, Marissa Mayer writes: Moving forward,
S. Korea FTC Raids Google Over Android Practices
September 8, 2011, 11:00 amThe Korean Fair Trade Commission (KFTC) raided Google's Seoul offices, according to an individual familiar with the matter, starting on Tuesday. The KFTC planned on conducting their raid for evidence and information on the 6th and 7th. It has yet ...
Google-Backed Developers Reportedly Getting Early Access to Google+ APIs
September 8, 2011, 10:49 amGoogle isn't expected to make its Google+ APIs broadly available for months, but it appears that developers that Google actually invests in might be getting special early access.
10 Years after 9/11, Cyber Attacks Are Big Threat
September 8, 2011, 10:49 amAs the 10th anniversary of 9/11 draws closer, security experts are warning that cyber attacks could be biggest area of threat. This news, however, should not come as a major shock, since attacks have been the rise recently and have even managed to reach organizations such as Citibank and the Pentagon.
Google just got ZAGATRated!
September 8, 2011, 10:38 am"Did you know there's a place in Menlo Park near the Safeway that has a 27 food rating?" one of my friends asked me that about two years ago, and I was struck because I immediately knew what it meant. Food rating... 30 point scale... Zagat. And the place... had to be good. With no other context, I instantly recognized and trusted Zagat's review...
How to Rule the Whole Freaking World
September 8, 2011, 10:33 amHave you ever noticed how obsessed we are at Copyblogger with wanting to help you get more ? Every week we write about how find more readers, convert more sales, make more revenue. Get more traffic to your site. Build more buyers for your business. Be a smarter, more confident businessperson. Get more out of your time. More, more, more. So let's...
New publisher application process
September 8, 2011, 10:33 amWe're continually evaluating our AdSense application process in order to ensure the safest possible network for our advertisers, as well as the best possible experience for you, our publishers. With that in mind, we've now implemented a change to our initial review process that will result in a stronger AdSense network. Improving the quality of...
Twitter and Texting, the Poetry of a Generation
September 8, 2011, 10:24 amCarol Ann Duffy is an acclaimed Scottish poet responsible for dozens of well-respected collections. In 2009, she was appointed Britain’s poet laureate, making her the first woman to ever hold the position. And she thinks that Twitter and text messaging …
WebmasterWorld Weekly Roundup, September 8
September 8, 2011, 10:15 amWebmasterWorld's weekly roundup of hot topics and discussions you may have missed in the last few days. (-Subscription required)
LinkedIn Cause Features Can Help Your Visibility
September 8, 2011, 10:01 amLinkedIn has added a “Volunteer & Causes” field to profiles, allowing members to show off what causes they have volunteered for, presenting networking opportunities in the non-profit realm, similar to the the opportunities LinkedIn already presents in the professional realm. …
Judge: You Can't Get Fired For Bitching About Your Job On Facebook
September 8, 2011, 9:32 amIt won't take much time on a "funniest of Facebook" site like Lamebook or Failbook to find someone railing about their boss or coworkers, forgetting that they had friended them during some Friday night booze-a-thon a few months ago.
Nike Gets Viral For Back To The Future Shoes
September 8, 2011, 9:20 amWhen it comes to viral marketing, Nike may very well be one of the best of the big boys. Whether it’s creative uses of Charlie Murphy, or having Kobe Bryant “jump over” a moving car, Nike’s marketing department is incredibly …
Judge: You Can’t Get Fired For Bitching About Your Job On Facebook
September 8, 2011, 9:19 amIt won’t take much time on a “funniest of Facebook” site like Lamebook or Failbook to find someone railing about their boss or coworkers, forgetting that they had friended them during some Friday night booze-a-thon a few months ago. The …
Arrington and AOL: The Final Chapter
September 8, 2011, 9:16 amThe latest word on the TechCrunch/AOL saga is that TC founder Michael Arrington has been fired from the company and that AOL will not sell TechCrunch back, as he had requested. As previously reported,
Supersized Google Sitelinks: A Review & Early Optimization Tips
September 8, 2011, 8:36 amA lot has changed since Google first introduced sitelinks. For one, Google has made them even bigger. Google Sitelinks: Then sitelinks." If a webmaster wanted their si.
Google Docs Outage: Does .01% Downtime Equate to Reliability?
September 8, 2011, 8:36 amIronically, less than 24 hours after a blog post that encouraged businesses to trust Google with their data, the cloud based Google Docs experienced approximately a 30 minute outage. The previously mentioned blog post had stated reasons businesses should trust Google with data including scalability, reliability, and a 99.99% uptime for the first...
How to Use Social Media Strategy to Reach Mommy Blogs
September 8, 2011, 7:50 amThis is a guest post by Vanessa Van Petten . If you have a brand or product for parents, targeting and partnering with mommy bloggers is a great way to get exposure. I run a website for parents written by kids called RadicalParenting.com, and when we first started, we had 2 unique visitors: me and my mom. Since I had no marketing budget, I decided...
Klout Hits the 100 Million "Influencer" Mark
September 8, 2011, 7:50 amIf nothing else, the social influence ranking service Klout creates conversation. Just do a Google search for the term and you will see opinions that vary from " Why you should care about Klout " to " Why your Klout score doesn't really matter " to " Is Klout a good judge of your social media influence? ". Hey, if they aren't talking about you...
SAS on Results-Driven Blogging for B2B Brands #cmworld
September 8, 2011, 7:39 amThe B2B Track during day one of Content Marketing World in the "Gold Room" was jam packed for each session. That includes this session about Corporate Blogging and Globalizing your Editorial with two speakers from SAS and Intel. Since the topics were so different, I decided to split the liveblog post into two. This is part one.
Social Cookie Monster
September 8, 2011, 7:34 amWe have these awesome things called analytics programs. They track everything, as long as you give them a cookie (that's how it works, right?). Or maybe they give you a cookie. Either way, no one is licking my cookie dough spoon but me' Get your mind out of the gutter. As far as I can tell, everyone is telling us to be more active in social media....
Klout Hits the 100 Million “Influencer” Mark
September 8, 2011, 7:32 amIf nothing else, the social influence ranking service Klout creates conversation. Just do a Google search for the term and you will see opinions that vary from “Why you should care about Klout” to “Why your Klout score doesn’t really matter” to “Is Klout a good judge of your social media influence?“. Hey, if they aren’t...
The SERP Value of Repurposing & Sub-Domaining Email Newsletter Content
September 8, 2011, 7:19 amSEO experts know well that repurposing email newsletter content is more than just slapping it up on some blog or website while hoping that it ranks and you don't get bitten by the Google SERPent. The most effective way to post content which has already appeared in an email newsletter is to essentially rewrite it so that the subscriber who happens...
Change Keywords to Match Evolving Behavior
September 8, 2011, 7:08 amThe most important thing to remember when it comes to conducting your keyword research is that you have to understand your user. If you don't understand how people are searching for your product, you'll never be able to target the right keywords. For instance, you might call your product a "workforce analytics and planning software" but your...
Did You Work with Your Developer for a Perfect SEO Site?
September 8, 2011, 7:03 amRecently I had a one to one with an SEO specialist that I work with and we went over points that affect the ranking of a website, both from the design perspective and development. When designing and developing a website one can easily get side tracked and get carried away with the design and features of the site, which all can be quite...
Search Engine Algorithm Research & Testing
September 8, 2011, 6:48 amPerforming tests on search engine algorithms can help you stay current on what the search engines are looking for and help guide your SEO strategies. The hardest part is devising tests that show an effect on individual ranking factors. Because c.
Google Acquires Restaurant Reviewer, Zagat
September 8, 2011, 6:44 amGoogle has acquired Zagat, one of the most well-known names in restaurant reviews. Zagat is best known for its small guidebooks (the dead-tree sort) that offer reviews and recommendations on restaurants around the world. Terms of the deal weren't disclosed.
Google Recognizes Top Help Forum Contributors
September 8, 2011, 6:27 amJust about everyone in the Internet space is likely to have spent at least some time in a Google help forum. Whether that time was helpful or aggravating depends on the time of day, the user’s need for information in a timely fashion and, most importantly what brave non-Google soul is monitoring that forum to help someone out.
It’s the way...
Life lessons learned after September 11th
September 8, 2011, 6:17 amThis Sunday, September 11th, I'll be heading to NYC on an American Airlines flight. And yes, I do feel the significance of flying on that airline on that date. I'm not much for anniversaries, but there's something about the 10 year anniversary of September 11th that can't be ignored. Like so many people around the world, I was glued to the...
74% of SEOs Buy (or Would Consider Buying) Links!
September 8, 2011, 5:00 amThe results are in! We now have 202 votes for yesterday's ' do you buy links for SEO ' poll - and it's fair to say the results are very interesting. I've kept the poll running too, but I think we now have a large enough sample of data to start drawing a few conclusions.
Amazon Strikes A Deal On California State Taxes
September 8, 2011, 4:59 am"It's a safe harbor for up to a year," Calderon said of the agreement he helped strike. "If they can't get Congress to act by next July, then they will start to collect the tax in September 2012. If by chance they get Congress to act, then that would trump the state law."
74 Percent of SEOs Buy (or Would Consider Buying) Links!
September 8, 2011, 4:36 amSome very interesting results from an honest and anonymous poll asking SEOs if they buy, or would buy, links for SEO. A nice comparison between paid link ethics across different countries too, especially comparing US and UK practices.
Change Your Keywords to Match Evolving Search Behavior
September 8, 2011, 1:03 amThe most important thing to remember when it comes to conducting your keyword research is that you have to understand your user. If you don't understand how people are searching for your product, you'll never be able to target the right keywords. For instance, you might call your product a "workforce analytics and planning software" but your...
Google Makes Huge Bid for Hulu Plus Licensing
September 8, 2011, 12:42 amSome early details on the Hulu bidding war have been released. The top competitors are Yahoo, Amazon, and the Dish Network, but Google has allegedly made an offer for a larger-scale purchase. Hulu's Goodbye Story So Far It's no surprise to see.
Blog Posts to Read for September 8, 2011
September 8, 2011, 12:16 amBelow you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! How to write for Google's expanded site links This post explains three ways to write for and take full advantage of Google's expanded...
Google's Objectivity with Motorola Comes Under Fire
September 7, 2011, 11:25 pmFor several months, pundits and folks with grudges versus Google's Android operating system have speculated that the provider of the world's leading smartphone platform has a heavier hand in the release of its platform to open source than it led us to believe. Google didn't do itself a favor when it withheld its Android 3.0 "Honeycomb" platform...
Do Social Signals Drive Traffic?
September 7, 2011, 10:02 pmPosted by Dr. Pete As a regular blogger on SEOmoz, Im very interested in what drives traffic to our posts. Of course, theres the usual realm of referrers and keywords, but lately Ive been curious about how social signals (including Googles new +1) correlate with traffic. In other words, how much more traffic will a post get because it gets more...
Baidu's Yi OS to Power Dell in China
September 7, 2011, 9:16 pmBaidu, China's top online search engine, teamed up with Dell to integrate the Yi OS, an Android alternative, into Dell's smart phones and tablets manufactured in China. Baidu's Yi OS has some tough competion in China with Nokia and Alibaba. Alibaba recently released it's Aliyun OS, a Linux-based operating system, on a Chinese-manufactured...
New Blogger Interface Is Live
September 7, 2011, 7:08 pmBlogger has delivered a new, cleaner look and a fully redesigned editor - a facelift that Google first promised in March. This improvement is part of ongoing efforts from Google to improve the look, feel, and design unity of their servi.
Why “Second Chance” Tweets Matter: After 3 Hours, Few Care About Socially Shared Links
September 7, 2011, 7:03 pmThere have been various studies suggesting that if someone doesn’t see a tweet or a Facebook post within a few hours, they’ll never see it at all. Now link shortening service Bit.ly is out with another. After three hours, Bit.ly has found, links have sent about all the traffic they’re going to send. So start thinking about doing “second...
Google Americas Faculty Summit Day 1: Cluster Management
September 7, 2011, 7:03 pmPosted by John Wilkes, Principal Software Engineer On July 14 and 15, we held our seventh annual Faculty Summit for the Americas with our New York City offices hosting for the first time. Over the next few days, we will be bringing you a series of blog posts dedicated to sharing the Summit's events, topics and speakers. -Ed At this year's Faculty...
The Microsoft Advertising/Bing Booth, Speaking Sessions and Birds of a Feather Tables at SMX East in NYC
September 7, 2011, 7:03 pmIf youre planning on heading down to SMX East in NYC next week, there will be several opportunities to not only hear from Microsoft speakers, but to join in discussions, provide your feedback and add to your professional networks as well. Heres what you need to know, note that all names linked to below go to their Twitter feeds.
Advertising Statistics of the Week: Advertisers to Spend $500 Billion in 2011
September 7, 2011, 5:56 pmPlus: Local auto TV ads flat until 2015; CBS nearly sold out for Super Bowl ads; social media allocation to grow and more $500 billion : The amount advertisers will spend in 2011, according to eMarketer . This represents a 4.5% growth rate over the previous year. Online spend will grow, says the oracle of Internet marketing, a whopping 17.2%, to...
Google Adds Offline Support for Gmail, Docs, Calendar
September 7, 2011, 5:51 pmAn Internet connection is now optional, as Google is giving Gmail, Docs, and Calendar users offline access to its productivity tools. The first offline rendition is designed for Chrome users and does not give offline editing capabilities for Googl.
Short Game Social Media Strategy Discovered in Sand Trap
September 7, 2011, 4:44 pmAt the close of each summer I like to reflect on something very near and dear to my heart- a seasonal distraction that takes precedence for the entirety of Seattles three-to-six weeks of sunshine. That is, my golf game. I was able to lower my handicap significantly this year, after a steady and disagreeable rise the past five years. The courses...
Adobe Adds Keyword Performance Predictive Analytics to SearchCenter+
September 7, 2011, 4:26 pmAdobe has partnered with OptiMine Software to add keyword performance predictive analytics to its search marketing tool, SearchCenter+. The new feature is designed to help search marketers analyze unique characteristics of individual keywords and increase ROI. Tim Waddell, director of …
They Need To Invent Autotune For Thinking
September 7, 2011, 4:20 pmTwitter is a wonderful place for one-liners. To be funny on the site, you’ve got to be sharp and practice economy of language. You’ve only got 140 characters to make an impression. And what better way to wind-down the work …
Marketers See Triple-Digit Rise in Mobile Coupon Use
September 7, 2011, 4:18 pmCoupons are my life but mobile coupons. . . not so much. Like many Americans, I'm just beginning to navigate those choppy waters. According to stats from eMarketer, 15.6 million smartphone users will redeem a mobile coupon this year which is a 117% change from the prior year. And though the numbers will continue to rise, the triple-digit returns...
New NBC Sitcom Experiences Viral Marketing Failure
September 7, 2011, 4:18 pmThere's a thought that no press is bad press, and while that maybe true for folks like Marilyn Manson, someone from the land of music who was as concerned with shocking as he was entertaining the masses,
Microsoft Updates Ad Policies on Relevance & Quality
September 7, 2011, 4:00 pmMicrosoft adCenter, the driving force behind Bing and Yahoo ads, has updated their terms of service for relevance and quality. The update clarifies policies on deceptive ads and hinders direct response advertising.
The Updated Policies
One of ...
Twitter & Bing Renew Deal, Tweet Their BFF Status Together
September 7, 2011, 3:42 pmMicrosoft and Twitter are rekindling their relationship and telling the world about it on Twitter. Bing has chosen to renew their deal with Twitter, and the two companies announced the news via flirted messages back and forth in a casual conv.
Facebook Adds App Insights to Dev App
September 7, 2011, 3:27 pmFacebook has added App Insights into the Developer App. You can see them if you go to the "See All" link on the Insights section of the App Dashboard. From there, you can see Overview, Users, Sharing, News Feed, Performance,
Model Sues "The Price Is Right"
September 7, 2011, 3:17 pmby Claudine Zap The longest-tenured model for " The Price Is Right " has filed a lawsuit claiming she was sexually harassed by two producers for the game show, Michael G. Richards and Adam Sandler (not the actors with the same names). When model Lanisha Cole left the show in 2010, she was a " fan favorite ," whose job was to reveal actual prices...
You just shared a link. How long will people pay attention?
September 7, 2011, 3:14 pmHow long is a link “alive” before people stop caring? Does it matter what kind of content it is, or where you shared it? At bitly we see a lot of links, and while every link is special, we’re learning a few general principles that we can share.
One Quarter of American Adults Use a Location-Based Service
September 7, 2011, 3:11 pmThough only a small percentage of adults use a check-in service like Foursquare, around a quarter of all American adults do use some kind of location-based service on the web or through their mobile phone. The numbers come from our old friends at Pew and it points to a slow but steady rise in location, location, location. When it comes to check-in...
Super Poke Pets Find a New Resting Place
September 7, 2011, 3:11 pmEver since Google announced that they were shutting down their recently acquired social game company Slide, users of one particular casualty of that decision have made their feelings quite clear.
Google Content API for Shopping adds more metrics for merchants
September 7, 2011, 3:11 pmWe are happy to announce that the Google Content API for Shopping , which is used to upload product data to Google, now exposes performance (click) data. This data informs merchants how often their products have been clicked on Google Shopping within any given time period. The data is easy to grab by adding URL parameters to product retrieval...
Righthaven Stops Filing Suits (At Least for Now)
September 7, 2011, 2:56 pmRighthaven, which has made a business out of suing people for alleged copyright infringement (see background stories here) has not filed a suit in two months according to a new report from Wired,
Tweeting the NFL
September 7, 2011, 2:56 pmAfter the summer of discontent, the NFL saved its season, and is primed for it to start, which happens tomorrow night (Thursday) when the New Orleans Saints play the Green Bay Packers.
Amanda Knox Appeal Gets Hope
September 7, 2011, 2:46 pmby Mike Krumboltz Is the incarceration of Amanda Knox coming to an end? The American college student and her then boyfriend Raffaele Sollecito were found guilty of murdering Meredith Kercher in 2007. Knox has long proclaimed her innocence. Now, after years in prison and countless court appearances, an Italian prosecutor says Knox and Sollecito are...
Snoop Dogg Tries Tweeting His Way to C-Level J.O.B. with Yahoo
September 7, 2011, 2:25 pmRap superstar Snoop Dogg wants a piece of the newly available CEO action over at Yahoo. Shortly after Carol Bartz was unceremoniously fired over the phone, Snoop tweeted, "Im takn over as tha CEO of Yahoo. Need sum of tha Snoop Dogg content .
eBay to Delete Users' Emails, Provide Less Storage
September 7, 2011, 2:25 pmeBay announced that it will be reducing the length of time that users are able to store emails in their Messages folders. Until now, users have been able to save a year's worth of messages,
eBay to Delete Users’ Emails, Provide Less Storage
September 7, 2011, 2:10 pmeBay announced that it will be reducing the length of time that users are able to store emails in their Messages folders. Until now, users have been able to save a year’s worth of messages, but this is being reduced …
Erskine Bowles Added to Facebook Board
September 7, 2011, 2:09 pmFacebook announced the addition of a new member to its Board of Directors today. That would be Erskine Bowles, the president emeritus of the University of North Carolina's 17-campus system.
Does Social Media Still Suck At Driving Traffic?
September 7, 2011, 2:09 pmAbout a month ago, a study came out discussing thle top drivers of traffic in relation to Internet traffic. While sites/companies like Google and Yahoo were about where you would expect, social media sites like Twitter and Facebook were lacking.
The Best Degrees to Have for the Current Economic Climate
September 7, 2011, 2:09 pmThe Best Degrees, an organization aimed at helping people find the best degrees to meet their particular career goals,
New Research Finds the Curation vs Creation Sweet Spot
September 7, 2011, 2:07 pmSome fascinating statistics that aim to connect the amount and type of links you share via social media and how that impacts online conversions. Definitely worth a read.
iPhone 5 Rumor: First Photo From The New Device?
September 7, 2011, 1:54 pmA wild iPhone 5 photo appears! More specifically, a photo supposedly taken from an iPhone 5. If accurate,
Dirk Henke from Criteo on Changing Business Decisions - #AdVision
September 7, 2011, 1:33 pmTechnological advances in advertising are always a hot topic at industry events. In this clip, Kaila Lightner talks with Criteos Vice President of Business Development Dirk Henke about how these advances, and working with Microsoft Advertising, are driving business decisions. Technology will really drive the whole advertising business data and...
Important Google Shopping Feed Requirement Reminder
September 7, 2011, 1:23 pmGoogle wants to remind ecommerce websites that new Google Shopping tech specs go into effect on September 22. We broke down the new requirements here. At SES San Francisco in August last month we got to talk to Mayuresh Saoji, Senior Product Man.
WordPress Blogs Get New Comment Stats
September 7, 2011, 1:23 pmBloggers that operate WordPress.com blogs can now see who's commenting the most on their blog and what posts they're commenting on by looking at Site Stats. There's a new comments panel that provides tabs for top commenters,
Groupon in the Crosshairs: Google Offers Launches in Five New Cities
September 7, 2011, 1:23 pmLess than a year ago, Google reportedly offered to buy Groupon for around $6 Billion. After Groupon declined the serious multi-billion dollar offer, Google decided to enter the daily deal marketplace by developing Google Offers. Earlier today, the Google commerce blog announced the launch of Google offers in Austin, Boston, Denver, Seattle, and...
Yahoo! Search Trends: Top Online Political Searches
September 7, 2011, 1:23 pmFrom the announcement of several jobs bills that President Obama is expected to address tomorrow to campaign shakeups, most recently the departure of Michele Bachmann's top campaign chief, this week has been full of political surprises. On the eve of his jobs speech, searches on Yahoo! for "Obama approval rating" are up 102% in the past 30 days ....
3 Approaches To Scaling Conversion Optimization
September 7, 2011, 12:46 pmA really solid read relating to A/B and multivariate testing and conversion optimization in general. I"m especially interested in the third approach, which is what I consider the bleeding edge of automated/AI driven conversion optimization.
Jimmy Kimmel's Uncle Frank Tribute Remembers Wonderful Man, Terrible Singer
September 7, 2011, 12:16 pmA couple of weeks ago, fans of Jimmy Kimmel Live were saddened by the news that Frank Potenza, the beloved "Uncle Frank," had passed away. Uncle Frank, who played the loveable security guard on the show,
'Twitter Terrorism' Charges Discourage the Usage of Social Media in Mexico
September 7, 2011, 12:16 pmOn August 25 th , 2011, Gilberto Martinez, a 48 year old former math teacher in the eastern coastal state of Veracruz, Mexico, tweeted out the message above. He also tweeted that he had personal knowledge and confirmation from his sister-in-law, whose children attend the school, that the information regarding the kidnappings was accurate. In...
Jimmy Kimmel’s Uncle Frank Tribute Remembers Wonderful Man, Terrible Singer
September 7, 2011, 12:01 pmA couple of weeks ago, fans of Jimmy Kimmel Live were saddened by the news that Frank Potenza, the beloved “Uncle Frank,” had passed away. Uncle Frank, who played the loveable security guard on the show, participated in many of …
Man Threatens Google VP Marissa Mayer on Twitter, is Arrested
September 7, 2011, 12:00 pmA man has been indicted for sending more than 20,000 violent, offensive, bizarre, and profanity-laced tweets - including personal attacks - to the Twitter account of Marissa Mayer, Google's vice president of local, maps and location services.
Gr...
He is the Digital ZENSES Master!
September 7, 2011, 11:55 amAfter eight weeks of tough battling, Microsoft Advertising's inaugural Digital ZENSES Championship has finally concluded. Walking away with the title of Digital ZENSES Master was young Media Executive from StarCom MediaVest in Hong Kong - Steven Chan. Steven topped the charts with full marks of 22,800 points, beating approximately one thousand...
Gmail: It's cooler in the cloud
September 7, 2011, 11:40 amPosted by David Jacobowitz, Program Manager, Green Engineering and Operations (Cross-posted from the Official Google Blog , the Gmail Blog , and the Google Green Blog .) Cloud computing is secure , simple , keeps you productive and saves you money. But the cloud can also save energy. A recent report by the Carbon Disclosure Project (CDP) and...
Google Adds Multiple AdWords Account Linking in Analytics
September 7, 2011, 11:30 amLinking a single AdWords account to a single Google Analytics account is a thing of the past. Google now lets you link multiple AdWords accounts to your Google Analytics account. This article will walk you through how to set up the new feature. .
TechCrunch, AOL Drama Gets Taiwanese Animation
September 7, 2011, 11:30 amNext Media Animation, the Taiwanese animators known for producing animated video clips about various news topics in tech and pop culture, have put out a video about the whole TechCrunch/AOL ordeal.
"TSA Rape" Blog Post A Matter of First Amendment Rights?
September 7, 2011, 11:14 amAs the 10th anniversary of 9/11 approaches, many will take the time to not only reflect upon the day itself, but also the decade following the WTC attacks. American life has changed dramatically since that day,
Social Networks and the New Challenge for Ranking in Search
September 7, 2011, 11:14 amWhen the Google + social network opened up in Beta, there were a myriad of SEO's and webmasters wondering how the "+1" button found within search would effect search results. Would a hugely popular article that had a lot of social influence (or lots of "pluses") make a difference in how it ranks?
“TSA Rape” Blog Post A Matter of First Amendment Rights?
September 7, 2011, 11:09 amAs the 10th anniversary of 9/11 approaches, many will take the time to not only reflect upon the day itself, but also the decade following the WTC attacks. American life has changed dramatically since that day, but it’s not always …
“TSA Rape” Blog Post A Matter of Free Speech?
September 7, 2011, 11:09 amAs the 10th anniversary of 9/11 approaches, many will take the time to not only reflect upon the day itself, but also the decade following the WTC attacks. American life has changed dramatically since that day, but it’s not always …
Google Offers in Austin, Boston, D.C. Denver, Seattle
September 7, 2011, 10:59 amGoogle announced that it has extended its Google Offers offering into five new markets: Austin, Boston, Washington D.C., Denver and Seattle.
The Single Word that is Stealing Your Future
September 7, 2011, 10:43 amYou can talk all you want about what you'll write Tomorrow, next week, and next year. It matters very little. Tomorrow and next week and next year are not yours to spend. You can talk all you want about what you'll build Tomorrow, next week, and next year. You'd be an arrogant liar. Tomorrow and next week and next year are not yours to plan. You...
Yandex Rolls Out Infinite Scrolling as '10 More Answers'
September 7, 2011, 10:28 amRussian search engine Yandex has changed the 10 blue links experience for its users. Starting Monday, Yandex unveiled a new experience, with a new twist on the infinite scrolling concept. At the bottom of each set of 10 results is a button .
Google Raided By Korean Fair Trade Commission
September 7, 2011, 10:28 amGoogle sure has its work cut out for itself in terms of regulatory defense these days.
Recognizing Top Contributors in Google's Help Forums
September 7, 2011, 10:17 amThe communities around Google products and services have been growing tremendously over the last couple of years. It is inspiring and motivating for us to see how many users like you contribute to Google Forums. For some time, we´ve been thinking of ways to thank our Top Contributors - our most the passionate, helpful, friendly, and active users.
Yandex Rolls Out Infinite Scrolling as ‘10 More Answers’
September 7, 2011, 10:00 amRussian search engine Yandex has changed the 10 blue links experience for its users. Starting Monday, Yandex unveiled a new experience, with a new twist on the infinite scrolling concept.
At the bottom of each set of 10 results is a button ...
Business Insider to Yahoo: Buy Us and Make Us the CEO
September 7, 2011, 9:57 amBusiness Insider has announced an "offer" for Yahoo.
iPhone 5 Rumor: Is Sprint Preparing For Release?
September 7, 2011, 9:36 amWhen it comes to iPhone 5 rumors, they seem to fall into three categories. First, release date. The latest in that department put the launch in early October. Second, specifications.
Do You Buy Links? An Anonymous Poll
September 7, 2011, 9:10 amFollowing Matt's SEO ethics post and having had many interesting discussions about buying links with some SEO's recently, I thought it would be interesting to run a quick anonymous poll to find out whether buying links still has a part to play in your SEO strategy. So here goes: This is intended to show what is actually happening in the industry,...
Twitter Renews Bing Deal, Not Google Deal
September 7, 2011, 9:05 amTwitter and Bing have renewed their search partnership, and announced it in a pretty interesting way: via a staged Twitter exchange. If you can go to Bing and Twitter's respective Twitter accounts,
Netflix Cracks Down On Multiple Streams Per Account
September 7, 2011, 8:49 amOn September 1st, those pesky Netflix price changes went into effect, changing the popular $9.99 streaming + one-DVD-at-a-time plan into two separate, $7.99 plans - ultimately upping the price $6 for the same service.
Yahoo CEO Carol Bartz Gets Longer Than Expected Labor Day Weekend
September 7, 2011, 8:49 amCarol Bartz, who still had over one year left on her contract with Yahoo, was fired via a telephone call on Tuesday. She was hired in January of 2009 to grow Yahoo's revenues, manage Yahoo's valuable Asian assets, and combat Google's takeover of Yahoo's market share. Since accepting the position of Yahoo CEO, Bartz has been faced with continual...
Discussion: What Would It Take For You To Quit SEO?
September 7, 2011, 8:41 amWould you leave SEO for more money? For more interesting work? Does the startup life appeal to you? Why wouldn't you leave SEO? The awesome community? The constant change that keeps it fresh? The loads of booth babes at SMX shows? (Kidding.)
Groupon IPO Delayed Indefinitely; Should Mason Be the Next CEO to Go?
September 7, 2011, 8:28 amQuestion: What seemed to come up out of nowhere, generate too good to be true numbers, hype itself incessantly, act cute based on the supposed ‘irreverance’ of their young CEO, run up the hype on an IPO to unheard of levels, be found to be using creative accounting which caused IPO filing to go into a deeper review, have their CEO put together...
Carol Bartz Fired From Yahoo
September 7, 2011, 8:16 amCarol Bartz is out as CEO of Yahoo. Her leadership has been sharply criticized for quite some time, and now Yahoo’s board has thrown her out. The company put out a press release called “Yahoo! Announced Leadership Reorganization” in which …
Understanding Your Backlink Profile
September 7, 2011, 8:03 amAs SEO's and internet marketers, understanding and knowing the value of backlinks is one of the key aspects of our job. However, many articles I read and people that I talk to, really don't understand it's not just the links that matter. It's a variety of factors that make up your back link profile and how much of that "agrees" with other parts...
The 5 Keys to Conversion Rate Optimization
September 7, 2011, 8:00 amWhile search engine marketers are frequently vulnerable to obsession with data points, such as unique visits and rankings, the success of any SEM program will ultimately be judged by bottom-line revenue.
One of the quickest ways to improve ROI f...
The Power of Channels for Increasing AdSense Revenue
September 7, 2011, 7:53 amRae Hoffman does it again. This article explains the value of channels within the Adsense network.
Is Your Campaign Clicking with Customers?
September 7, 2011, 7:47 amIn the never-ending world of companies trying to click with their current and potential customers, have you taken a moment to determine if your pay-per-click (PPC) campaigns are in fact resonating with the public? When it comes to conversions and your return on investment (ROI), you'd best make sure that your PPC efforts are not going unnoticed....
Why should you attend a Distilled search conference?
September 7, 2011, 7:37 am
We don’t often self-promote here at Distilled, which is very British of us, but when Rand sent this over to us, we figured we’d be crazy not to share with the world. Seriously, we didn’t ask for this, this is Rand being the genuine guy that he is:
October sees Distilled host our annual London conference. For the past two years we have...
Advanced PPC Optimization Tips for adCenter: Bidding by Match Type
September 7, 2011, 7:32 amWe all want to improve our performance on adCenter. Managing your negative keywords in adCenter is one effective strategy for making the most of your adCenter investment. Another strategy that can help you immediately realize performance ga.
Tricks for Winning in the 'Attention Economy'
September 7, 2011, 7:17 am"Attention is a bit like real estate in that they're not making any more of it. Unlike real estate, though, it keeps going up in value." - Seth Godin Why Do You Write Content? Whatever you answered " brand building, lead generation, authority validation " it all ties into earning attention . Though difficult to measure, capturing an audience is...
Carol Bartz Out As Yahoo CEO
September 7, 2011, 7:01 amFor almost three years now Carol Bartz has been at the helm of Yahoo and it's been quite a ride. The first two years especially were just one 'event' after the other and she has supplied boatloads of posts and quotes that were entertaining enough to discuss but usually left us scratching our heads as to what she was actually trying to accomplish...
Report: Facebook's First Half Revenue Hits $1.6 Billion
September 7, 2011, 6:47 amNet income in the first half of 2011 came to almost $500 million, according to a source, who wished to remain anonymous because privately-held Facebook does not disclose its results.
Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia
September 7, 2011, 6:46 amWhile the global search alliance between Yahoo and Microsoft has completed in the U.S. and Canada, the transition is slowly making its way to Asia. Yahoo's organic search results are scheduled to transition to Microsoft Bing for the India .
Pirates of the High Streets
September 7, 2011, 3:15 amAmidst the attacks on communities, businesses, properties and houses, one of the key characteristics of the recent rioting in the UK was looting Theft, on a grand scale. Another key characteristic was the socio-economic profile of those taking part in the looting - Young people, some perhaps involved in gangs, and others swept along for a...
Tracking the ROI of Social Media
September 7, 2011, 3:04 amPosted by randfish Social media receives a massive amount of attention on the web and attracts a great deal of interest from marketers, too. The primary complaint of those who invest seems to be consistent: it's hard to measure the impact to the bottom line. On this point, I must concede - while social's an exciting new area for online marketers,...
SEO content marketing roundup, week ending September 7th
September 7, 2011, 2:29 amCan anyone stop the big Apple's (mobile) and Google Chrome's (desktop) domination of browsing? These cogent questions are among the many key discussions in this week's latest and greatest web writing news, which also includes: smart content strategy, website metrics, and social media marketing analytics. From authorities in the content marketing,...
Bing and Twitter renewed their real-time search agreement
September 7, 2011, 1:29 amMicrosoft Bing and Twitter renewed their real-time search agreement, the companies confirmed. They also alluded to "bigger and better things" in the future.
The Risks of Writing a Company Blog
September 7, 2011, 1:16 amIn my 12+ years as an SEO professional, I've found that just about every business can benefit from publishing a company blog. It doesn't matter if it's B2B or B2C, or what industry your business operates in"a good business blog can be invaluable for your SEO and Internet marketing in general. There are probably hundreds of blog posts out there...
Is the Android Update Alliance Working Yet?
September 6, 2011, 11:45 pmAt Google I/O back in May, executives for Google's Android platform proudly announced they were working on a way to provide regular platform updates for Android smartphones for 18 months - when the hardware makes it possible. Android Product Manager Hugo Barra said the group was formed to "create guidelines for how quickly Android devices will get...
Yahoo CEO Carol Bartz Fired By Phone
September 6, 2011, 8:51 pmYahoo Chairman of the Board Roy Bostock fired CEO Carol Bartz over the phone today. Both were apparently on planes heading in different directions when the information was given to Bartz, All Things Digital reported. The company named CFO T.
Stars' Cheerleading Starts
September 6, 2011, 5:03 pmby Claudine Zap Both are Oscar-winning actresses in their mid-40s. Both have gone through bad breakups. And both are stunningly beautiful. But Sandra Bullock and Halle Berry have something else in common that may be a surprise: The two started off as cheerleaders. And we've got the pictures to prove it. ( Click here for more photos of celebs with...
The Mark Zuckerberg Guide to Building Facebook Profiles
September 6, 2011, 4:56 pmA basic guide to effective use of the Facebook platform.
Bieber, Deep Throat, and Fat Chicks
September 6, 2011, 4:37 pmTwitter is a wonderful place for one-liners. To be funny on the site, you've got to be sharp and practice economy of language. You've only got 140 characters to make an impression.
Groupon IPO Reportedly Delayed
September 6, 2011, 4:22 pmIt appears that Groupon is delaying its IPO. A report from the Wall Street Journal, citing "a person familiar with the matter," indicates that the company has canceled its IPO roadshow and is "reassessing the timing" of the IPO,
No Debate About It
September 6, 2011, 4:22 pmLess than seven years ago, the 2004 presidential campaigns were gearing up for heated rhetoric battles and mud-slinging. Unfortunately for the candidates, they would never maximize their messages through the usage of social media. The 2004 presidential election was less than seven years ago, but the role internet plays in each election cycle has...
Chris Brown and Andy Levy Twitter Feuding Again
September 6, 2011, 3:51 pmBack in August we reported on the unlikely Twitter feud between Andy Levy, and Chris Brown. If you're not familiar with the situation it pretty much boiled down to Andy Levy bringing up one of Brown's past transgressions,
comScore Elects Gareth C. C. Chang to Board of Directors
September 6, 2011, 3:51 pmcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that its Board of Directors has elected Gareth C. C. Chang to serve as a Director of the company. Mr. Chang's election fills the vacancy created earlier today by the resignation of Bruce Golden, a member of comScore's Board of Directors since June 2002.
Arrington to AOL: Sell TechCrunch Back
September 6, 2011, 3:21 pmThe TechCrunch drama continues, interestingly enough with a TechCrunch post from founder Michael Arrington himself. More here and here for some background. A year ago when it was revealed that AOL would be acquiring TechCrunch, a big deal was made …
Increasing Percentage of Online Shoppers Can't Get No Satisfaction
September 6, 2011, 3:20 pmMore people than ever are shopping online. That's the good news. The bad news is that customer satisfaction is dropping and shopping cart abandonment is on the rise. (Don't hate me, but I abandoned two just this weekend.) iPerceptions has a new report that looks at post shopping experience feedback . What they found was that overall customer...
Distilled: Good to Great 4 Years Later
September 6, 2011, 3:14 pm…or, Why We’re Hiring in London, New York and SeattleAlmost 4 years ago to the day Will wrote a post Distilled: good… to great?. In that post he made this quote:“I don’t think we have anything like the momentum we want yet, but while we should continue spinning the flywheel as hard as we can, we also need to have some...
Increasing Percentage of Online Shoppers Can’t Get No Satisfaction
September 6, 2011, 3:07 pmMore people than ever are shopping online. That’s the good news. The bad news is that customer satisfaction is dropping and shopping cart abandonment is on the rise. (Don’t hate me, but I abandoned two just this weekend.)
iPerceptions has a new report that looks at post shopping experience feedback. What they found was that overall...
Google Kills 10 More Projects, Including Aardvark
September 6, 2011, 3:00 pmGoogle continues to trim its offerings, announcing that 10 projects will either be discontinued or merged into other products. Aardvark, a Q&A social search startup acquired from former Googlers for $50 million in 2010, is the most noteworthy .
Reddit Becomes Independent of Condé Nast
September 6, 2011, 3:00 pmCondé Nast has spun out Reddit as an independent company, though its parent company still owns it all. On the Reddit blog, Erik Martin writes,
Marcy Borders: One Decade Later
September 6, 2011, 2:54 pmby Mike Krumboltz The attacks on 9/11 changed the lives of billions - and few more so than Marcy Borders. Soon after the World Trade Center attacks, Borders was photographed covered in dust and ash from the fallout. The photo, taken by Stan Honda of AFP, was one of the iconic images from that terrible day. Borders has been through a lot in the 10...
Carol Bartz Fired as CEO of Yahoo
September 6, 2011, 2:45 pm"Carol Bartz's tumultuous tenure as the CEO of Yahoo has come to an abrupt end according a report from All Things Digital. Bartz was named CEO of the Internet giant in January 2009 after previously serving as CEO of Autodesk." - mashable.com
Movie Biz Cashes in on Early Online Marketing
September 6, 2011, 2:29 pmThe Girl with the Dragon Tattoo opens in theaters just before Christmas, but the teaser trailer popped up on the web back in March. The studio claimed it was "leaked" but it's quite likely that it was "leaked" on purpose in order to create buzz for the film. Early advertising is paying off for the movie biz in a big way as more and more people go...
Justin Bieber Rumored to Be Investing in Tech Startup
September 6, 2011, 2:13 pmJustin Bieber is investing in at least one startup, according to a report from Business Insider. Alyson Shontell reports, "We're not at liberty to announce which startup just yet.
Big Brand SEO - Campaigns, Integration and Extended Brand Keywords
September 6, 2011, 2:13 pmPosted by RichardShove This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Throughout my six years as an SEO, there have been times when I've questioned the value of SEO for...
Smart Marketing: Video Analysis Using YouTube Insights
September 6, 2011, 2:08 pmHave you ever wondered how viewers respond to a particular movie or commercial? Does it retain an audience or do people leave straight away? Wouldn't it be useful to know specifically what parts of a movie or commercial are popular so that your next video posting can be better than your previous? Within my own company, Applied Brain and Vision...
Social Search Engine Aardvark Hunted Down
September 6, 2011, 1:58 pmAardvark, which was founded in 2007, provides individuals with a platform to ask questions and receive specific and relevant answers. For example, an Aardvark user can ask, "What is the best Italian restaurant in Manhattan?" and receive specific answers from friends that are familiar with Manhattan dining. Aardvark leverages social networks and...
Location-Based Services Used by 28% of Adults
September 6, 2011, 1:42 pmPew Internet has released new data about American adults who use location-based services.
An exploration of Yelp's own filtered reviews
September 6, 2011, 1:35 pmYes, people review Yelp itself right on Yelp. Yes, Yelp filters some of those reviews, too. In fact, this article finds that 75% of the reviews that Yelp has filtered about itself are 1-star reviews. Things that make you go Hmmmmmmm....
Apple, Google and RIM – Who Has the Right Domain Strategy?
September 6, 2011, 1:29 pmInteresting article comparing how the 3 companies deal with product launches and domain registration. (Did you know that Apple still doesn't own ipad.com??)
Go 'big' in 2011 - Join Us at NRF's BIG Show
September 6, 2011, 1:27 pm(Cross-posted from the Google Enterprise Blog ) If your company runs an ecommerce website, you're probably taking a well deserved break with the end of the holiday rush. But as we move into a new year, it's also a great time to start thinking about how to give your customers an even better online shopping experience. We're also looking forward to...
Discussion: Is There Value To Adding Spaces In Between Keyword Separators
September 6, 2011, 1:22 pmI'm looking for input from all the SEOs on the value of adding spaces between seperators when listing out items in a title tag. For instance "girls red/black socks" vs "girls red / black socks". Is adding spaces just a waste of character space?
Google Places Fails to Stop Spam, Abuse
September 6, 2011, 1:12 pmThe New York Times' large spotlight is on Google again, this time showing how easy it is for local business owners to become victims of abuse from spammers fraudulently reporting a business as closed. Google promises a solution is in the wor.
Google Reviews Paused Ads
September 6, 2011, 1:12 pmGoogle announced today that it will begin reviewing paused ads the same way it reviews active ads.
Google Voice Added to Google Takeout
September 6, 2011, 12:56 pmGoogle has added Google Voice to its menu of services that it lets you remove your data from - otherwise known as Google Takeout. Google Takeout itself was announced in June as an extension of the Data Liberation Front,
Atlas Momentum: Demand Side Platform Channel Launches within the Atlas Technology Partner Alliance (ATPA)
September 6, 2011, 12:51 pmEveryone agrees choice is good. Its good to have a choice of what car you buy, or what flavor of ice cream to have (especially on what have been unseasonably warm days here in Seattle). Here at Microsoft Advertising we recognize that our agency customers want the flexibility to make their own choice as to the companies and technologies they want...
Google Buys Digital Coupon Platform Zave Networks
September 6, 2011, 12:41 pmIn a move that is likely aimed at further bulking up Google Offers, Google has acquired Zave Networks, a platform that lets customers redeem digital coupons and local businesses integrate loyalty programs. Terms of the deal were not disclosed. T.
Sprint Files Its Own Suit to Block AT&T, T-Mobile Merger
September 6, 2011, 12:41 pmSprint announced today that it has filed a suit to block the proposed AT&T, T-Mobile USA merger. The suit was filed in federal court in the District of Columbia. "Sprint opposes AT&T's proposed takeover of T-Mobile," said Susan Z. Haller,
Yandex Beats Google To Infinite Scrolling Results " Sort Of'
September 6, 2011, 12:25 pmYandex has launched a new approach to its search engine results pages. Following experiments which have been carried out during the summer, Yandex now has "Infinite Scrolling" search results pages. The way this works is that there is an additional button under the search results called "10 More Results". On the graphic below this is the button...
PPC Optimization Guide: Keeping Your Ads Visible When the Holiday Competition Heats Up
September 6, 2011, 12:15 pmNow that September is well under way, advertisers everywhere are gearing up for the upcoming holiday season. Regardless of whether your goal is moving inventory, scheduling appointments or simply increasing exposure for your web presence, now is the time to look at your pay-per-click (PPC) campaigns with a critical eye and get them optimized in...
Google Now Reviews Paused AdWords Ads
September 6, 2011, 11:49 amStarting today, Google is now reviewing new paused ads, and existing paused ads will follow suit in the coming weeks, in an effort to "eliminate unnecessary delays in getting your ads approved and to ultimately enhance your experience with G.
Content Marketer's Guide to Social Media & Search Strategy
September 6, 2011, 11:39 amWhat happens on the internet in 60 seconds? 1,500 Blog Posts, 60 New Blogs, 98,000 Tweets, 20,000 Posts on Tumblr, 600+ New Videos Uploaded to YouTube, 6,600 Images Uploaded to Flickr, 79,000+ Facebook Wall Posts and over 695,000 Facebook Status Updates. What does all that activity have in common? It's content, it's social and presents a ripe...
Infographic: Daily Skype Life
September 6, 2011, 11:18 amWhat's it like being a person that uses Skype? Are you apart of the crowd or on the loner side of the fence? Is there a much larger Skype community at play than many would suspect?
Calling Boston Startups: Bing Hosts Free "Findable and Fundable" Event with Venture Cafe
September 6, 2011, 11:13 amI actually grew up in the Boston area (go Red Sox!) so its with a collision of nostalgia and a sense of the future becoming reality I now embark on a project as part of the emerging Boston startup scene. Through the kind folks at NERD (dont you love it when a sexy tech building has the right name?) in Cambridge, Mass. we were introduced to the...
Chinese Theme Park Creates A Real-Life Angry Birds Game
September 6, 2011, 11:03 amAs Charles Caleb Colton once said, "Imitation is the sincerest of flattery". With that in mind Rovio should be thrilled, as a Chinese theme park has created a real-life, Angry Birds game. Sure, this isn't the first of it's kind,
Can the Post Office Survive the Digital Age?
September 6, 2011, 11:03 amIn an article earlier this year, we asked, "Is email killing the post office?" Well, the post office is not dead yet, but it's not helping from the looks of it. The U.S.
How to Get Your Blog the Traffic it Deserves (Check out the Sweet Trailer)
September 6, 2011, 10:48 amWell, it was bound to happen one day. After three wonderful years of writing almost exclusively for Copyblogger, I'm finally branching off and launching my own blog. But not for the reasons you might think. It's not because Brian Clark has finally put his foot down and refused to meet my extravagant demands. It's not because Sonia Simone is a...
Nokia Wants You To Freshen Up Their Classic Ringtone
September 6, 2011, 10:48 amIt might be one of the most recognizable melodies of our modern age: the default Nokia ringtone. The tune, which has stayed nearly the same for the last 15 years or so, has left its stamp on our culture.
Google Addresses Google Maps "Closed" Spam
September 6, 2011, 10:17 amWhile the concept of local search is still growing, and its potential has yet to be fully realized, the smartphone industry has allowed local, map-based search queries to be much more robust.
Yahoo-Gannett Partnership: New Opportunities for Local Advertisers
September 6, 2011, 10:08 amLocal advertising is about to change in several markets as a result of the extended partnership between Yahoo and Gannett. The companies have been partners for a little over a year but recently decided to extend their partnership to include all 81 Gannett print publications in the U.S. except USA Today and all 19 of the company's broadcast...
Google Addresses Google Maps “Closed” Spam
September 6, 2011, 10:05 amWhile the concept of local search is still growing, and its potential has yet to be fully realized, the smartphone industry has allowed local, map-based search queries to be much more robust. A good example of the potential of local …
Google's Marissa Mayer Threatened With Bizarre, Lewd Tweets
September 6, 2011, 10:01 amA man has been arrested and indicted on felony charges for using Twitter to harass and ultimately threaten top Google exec Marissa Mayer. Mayer, VP of Maps and Location Services at Google,
Google’s Marissa Mayer Threatened With Bizarre, Lewd Tweets
September 6, 2011, 9:53 amA man has been arrested and indicted on felony charges for using Twitter to harass and ultimately threaten top Google exec Marissa Mayer. Mayer, VP of Maps and Location Services at Google, has become one of the most public faces …
Netflix Goes to Latin America
September 6, 2011, 9:46 amIt's been known for sometime that Netflix was planning a Latin America launch, but that has now come to fruition. It has already launched in Brazil, and will be launching throughout Latin America and the Caribean over the next week.
With Google's new sitelinks, the meta description tag becomes more important
September 6, 2011, 9:36 amLast month, Google announced new and extended sitelinks. The maximum number of sitelinks increased from eight to 12. The new sitelinks format increased the importance of good meta description tags on your web pages.
The real reason Google Analytics launched multi-channel funnels
September 6, 2011, 9:20 amForget all the fancy new report capabilities…the real reason why Google Analytics launched multi-channel funnels is because they got tired of having to explain why Google Analytics showed fewer conversions than Google Adwords reporting.
Does Google Only Listen If the New York Times Calls Them Out?
September 6, 2011, 9:15 amYesterday the New York Times ran an article that addresses what is becoming a rather serious issue in the local online marketing space. The issue is around just how easy it is for someone to get a Google Places listing tagged as "Permanently Closed". Now, in a world where there was respect and decency this shouldn't be that big a deal but we are...
Google Places "Report a Problem" Subject to Manipulation
September 6, 2011, 9:15 amThe "report a problem" button that is found on a Google Places profile allows Google users to "close" businesses with the click of a button. While this feature does help remove closed businesses from the Google Places database, it is subject to manipulation and businesses are being incorrectly marked as closed each day. Although Bing Local and...
Global Web Users Like To Share Content Rather Than Create It
September 6, 2011, 8:59 amInternet users prefer sharing content than creating it, is a key message to come out of the latest GlobalWebIndex report, which surveys web users in 27 markets around the world. When asked "Which online activities have you done in the past month", almost 70% of respondents had watched an online video clip, 50% had managed a social network profile...
TechCrunch Says TechCrunch "As We Know It" May Be Over
September 6, 2011, 8:59 amPopular tech blog TechCrunch, which was acquired by AOL about a year ago appears to be in major turmoil, following news late last week that founder Michael Arrington is likely out of the company after launching CrunchFund, venture capital fund.
iPhone 5 Rumor: More Release Date Evidence
September 6, 2011, 8:59 amOver the weekend, a few reports popped up that all seem to suggest one thing: The iPhone 5 launch is around the corner. Of course, as it's customary to remind everyone, rumors are rumors, which is why they're called rumors.
TechCrunch Says TechCrunch “As We Know It” May Be Over
September 6, 2011, 8:53 amPopular tech blog TechCrunch, which was acquired by AOL about a year ago appears to be in major turmoil, following news late last week that founder Michael Arrington is likely out of the company after launching CrunchFund, venture capital fund. …
Target your web copy with an ideal customer profile
September 6, 2011, 8:39 amGuest Author, Courtney Ramirez There's something at the center of every great web copy page. It's not keyword selection or the call to action, although those are both important factors. It's the customer. Understanding the customer is at the heart of good copywriting - but to make truly great SEO copywriting you need to go one step further and...
Freddie Mercury Doodle Now Available On U.S. Version of Google
September 6, 2011, 8:27 amAnd on the 6th of September, 2011, Queen conquered America. At least in regards to Google Doodles. As we reported yesterday, Google celebrated the posthumous birthday of Freddie Mercury, the world famous lead singer of Queen. For holiday reasons, the …
11 Great Points About Google AdWords Sitelinks
September 6, 2011, 8:23 amMost PPC managers will agree that Google AdWords' sitelinks can be a powerful optimization tool for any PPC account. At the encouragement of our Google AdWords rep, I've recently been spending more time with sitelinks, and have di.
Squeeze More Out of Your No. 1 Results Rank
September 6, 2011, 8:23 amMany SEOs focus all their efforts on getting a No. 1 ranking, and then, having achieved that coveted position, they move on to other keywords. Little do they realize that they're leaving potential traffic on the table " even with the top rank " if they don't optimize their listing for higher click-throughs. There's a technique I like to call...
Mobile Evolving as After Click Actions Increase
September 6, 2011, 8:08 amThe mobile Internet continues to grow which means that marketers are going to have more and more to keep pace with on a daily basis. It's not as if there wasn't enough already for marketers to pay attention to, learn and apply but if you are not used to this pace by now you never will be. Millennial Media has published their 2nd quarter S.M.A.R.T.
SEO Scalability - The Secret to Optimizing Multiple Small Websites
September 6, 2011, 8:08 amIf your company operates a large number of remote branches, stores, or franchises regardless of whether they are nursing homes, steel service centers, car dealerships, or insurance agencies, driving more organic traffic can mean all the difference. The secret to success on projects with a large number of similar sites is scalability. Any Search...
The Life Cycle of a Social Network
September 6, 2011, 7:52 amThis is a guest post by Babu M. Varghese . The launch of Geocities by Yahoo marked for some the beginning of a new revolution in the online media called social networking . Later, several other websites such as Classmates.com and Friendster contributed to the development of social networking to help reach our present day scenario, where we see the...
Which Marketing Tactics Should You Use to Grow Your Business?
September 6, 2011, 7:31 amSmall business owners and entrepreneurs are notoriously over-busy. We’re swamped by mile-long to-do lists that never seem to grow shorter no matter how many hours we work. Trying to market your business on top of everything else just adds to the stress and confusion.
Thanks to the advent of the Internet and all things online ...
5 Small Tips to Find Big SEO Problems
September 6, 2011, 7:22 amIn need of some easy tips to better optimize your site? Look no further for some quick ways to identify potentially significant SEO issues. Home page canonical issues - the easiest and probably most common source of duplicate content. Check variations of your home page as these are still considered "separate" pages. By implementing a 301 redirect...
5 Simple Ways to Make Your Blog Links Better
September 6, 2011, 6:51 amBlog links can be amazing. Links from real, powerful blogs that have a strong subscriber base and an active community are worth their weight in gold. Not just in the usual way links are useful, but they are great for increasing brand awareness and.
International SEO Strategy - Domains, Subdomains or Subfolders?
September 6, 2011, 3:24 amA bit of an old one, but a common question I get asked by clients is about their international SEO strategy. Which option is best? A new domain, subdomains or subfolders? I wrote a post on international domain strategy back in 2008, but a lot has changed since then - so it's probably time for an update.
Google Extends More SiteLinks to AdWords
September 6, 2011, 1:59 amAd Sitelinks can appear in four different formats: three-line, two-line, one-line, and embedded:
Tips for Redesigning Your Website
September 6, 2011, 1:08 amYour website is an incredibly important and powerful online tool. First off, it's your business's calling card. When someone arrives on your site, they way it looks will influence whether they stay or bounce out. Your brand is (at least it should be) well reflected in your website design. An outdated website creates a bad user-experience. Websites...
10 Ugly SEO Tools that Actually Rock
September 6, 2011, 12:16 amPosted by Cyrus Shepard SEO is easy. Graphic Design is hard. At SEOmoz we take pride in making SEO tools that shine with beauty, often with great success . To be fair, we haven't always hit the mark. You cant judge a book by its cover. Some of the best SEO tools ever invented exist on a geek's homemade Google Docs spreadsheet pulling in raw API...
What's New in SEO for September 6, 2011
September 6, 2011, 12:06 amWe have compiled the latest news and updates from the big three, Google, Bing and Yahoo as it relates to SEO and the search engines overall. WHAT'S NEW THIS WEEK WITH GOOGLE: Another look under the hood of search Google provides a video that gives a deeper look inside search and the work that goes into the changes and improvements that Google...
Does it Matter for Google if Motorola's Patents Suck?
September 5, 2011, 11:46 pmWhile there's no question Google's bid for Motorola was predicated on the company's huge intellectual property war chest of 17,000 patents (7,500 pending), some say the phone maker sold its quality patents. Others argue it doesn't matter. While it's become something of a he-said, she-said, it highlights an interesting dichotomy in legal strategy....
Curated Content Delivery Formats: Beyond News Portals and Magazines
September 5, 2011, 7:00 pmThe new frontiers for content curation tools and services are in a) providing advanced collaborative ("social)" features and in b) introducing and integrating new and effective, highly visual, delivery formats.
Photo credit: CaraMaria
Curating content and news is not just about the selection, editing and contextualization of stories...
Yahoo: Labor Day Searches Down vs. Last Year [Stats]
September 5, 2011, 5:22 pmAlthough searches for "labor day" are down 38 percent compared to 2010, plenty of people still searched for Labor Day related terms. What was hot this year, according to Yahoo? Shopping, affordable vacations, and food. Here's at .
Project Octopus: Delivering Universal Cloud Access
September 5, 2011, 12:07 pmAt VMworld 2011 in Las Vegas, VMware previewed Project Octopus - a new offering which advances the company's vision for enabling universal application and data delivery for the post-PC era. Project Octopus will leverage data sync technology from VMware Zimbra⢠and Mozy⢠to enable enterprise-grade collaboration and information/data...
Google's Awesome Freddie Mercury Doodle
September 5, 2011, 11:36 amThe style and fun Google approaches their logo doodles nowadays makes for an entertaining visit to Google's search page. Whether it's Pac-Man, Les Paul or Alexander Calder's nifty mobile-all courtesy of robust HTML5-style web design-the Google Doodles rarely disappoint. Actually,
Google’s Awesome Freddie Mercury Doodle
September 5, 2011, 11:19 amThe style and fun Google approaches their logo doodles nowadays makes for an entertaining visit to Google’s search page. Whether it’s Pac-Man, Les Paul or Alexander Calder’s nifty mobile–all courtesy of robust HTML5-style web design–the Google Doodles rarely disappoint. Actually, …
The Growing Influence of Social Media on Healthcare
September 5, 2011, 9:12 amSocial media has helped to fill a void across various industries. It has brought a human element to many companies and provided opportunities that probably would not have happened through conventional channels.
Using Google +1 For Rankings & Profit
September 5, 2011, 8:26 amSince the launch of Google's +1 feature, search engine optimizers (SEOs), business owners, and spammers have all circled around the +1. Services have launched selling them, rumors and whitepapers have scattered across the web "proving".
Tools to Create Perfect Blog Post Graphics (Without All the Work)
September 5, 2011, 8:26 amOver a year ago, I wrote a post on blog post graphic resources , with most of my focus set on image generators. Since then, several new tools have been introduced that make it even easier for bloggers to create custom images to enhance their posts. Why Make Your Own Graphics? Blog posts are a package deal; exceptional writing can be hampered by...
Labor Day Job Opportunities in Internet and Social Media Marketing
September 5, 2011, 8:25 amIt’s Labor Day weekend here in the US (and it’s Labour Day weekend in Canada as well).
Since that’s the case, let’s take a look at some of the best labor opportunities available in the Internet and social media marketing space. From sales to management there is plenty of work to be had in this space. As we always say,...
Free Tools to Audit Your PPC Campaigns
September 5, 2011, 7:34 amThere are a lot of great tools for performing SEO audits , and some good posts on the topic of performing PPC audits "by hand", but there seem to be far fewer similar tools for paid search campaigns. In this post I'll introduce you to a pair of tool sets that can help you get a quick idea of problem areas in a pay-per click campaign. I'll also...
Link Building: How to Set Goals & Gauge Your Competition
September 5, 2011, 7:19 amAnyone who's done any SEO at all will know that links are vitally important for ranking and indexation, and have been since Google jumped into the scene all those years ago. While ranking for generic keywords is certainly not the only viable tacti.
10 Interestingly Wacky Things Google Does or Has Done
September 5, 2011, 7:03 amGoogle is mostly known for search, advertising, email, and various other every day web use-related products. Everybody knows that Google has all kinds of products and projects,
Subdomains Now Considered Internal Links By Google Webmaster Tools
September 5, 2011, 6:53 amThe Google Webmaster Blog announced a significantly large change to how Google Webmaster Tools classifies subdomains.
Prior, subdomains would be considered separate sites and thus a link from a subdomain would be considered an external link by Google, in Google's reports. Today, Google is changing that and now considering those links internal...
Apple TV Looking More Likely to Challenge Google TV?
September 5, 2011, 6:33 amEven pundits who formerly thought Apple Television - as in a fully integrated box with a Web browser that flings content across iPhone's, iPod touches and iPads, as well as Macs - are beginning to warm to the idea the company Steve Jobs reinvigorated has to try to conquer the complex home entertainment market. In his Monday post, Jean-Louis Gassee...
What Does Google+ Mean For Small Businesses?
September 5, 2011, 5:15 amWith the recent launch of Google+, there has been considerable focus paid to debating the merits of Google+ vs. Facebook. However, beyond direct comparison of apples and oranges, there's a bigger story at play here for Google+.
How to Find Link-Worthy Data
September 5, 2011, 12:07 amPosted by MarkJohnstone You might be a little tired of hearing 'content is king'. And it's increasingly difficult to make content stand out online. But a few sites are leading the way with their innovative use of data. There's the Guardian Datablog , Information is Beautiful and the ubiquitous OK Trends to name but a few. But sites like these...
Queen's Freddie Mercury Gets Music Video Google Doodle
September 4, 2011, 11:52 pmIn select countries today, Google is paying tribute to Queen lead singer Freddie Mercury on his birthday with a special animated music video Doodle. Queen is best known for rock anthems such as "Bohemian Rhapsody," "We Will Rock You," and "We.
10 Years as an SEO and Search Marketer
September 4, 2011, 5:43 pmBen Wills, founder of Ontolo, tells his 10-year-old story of being an SEO.
Social Media is Growing Rapidly
September 4, 2011, 2:22 pmIt doesn't look like the social media craze is peaking. As of right now, 65% of all adults internet users are members of a social networking site. According to recent Pew research,
Googlebot Is Getting Caught in robots.txt Spider Traps
September 4, 2011, 1:50 pmI saw today that Googlebot got caught in a spider trap that it shouldn't have as that dir is blocked via robots.txt I know of at least one other person recently who this has also happened to. Why is GB ignoring robots? ...Perhaps we need a list from Google explaining EXACTLY under which circumstances they would/will ignore robots.txt, since they...
Labor Day Facts: The Infographic
September 4, 2011, 12:13 pmTomorrow, we celebrate the American work force. Though times are tough and unemployment continues to play a part in our economic situation, there are plenty of Americans who work hard every day and contribute to the national interest.
Pandian Search Engine News Wrap-up September 4
September 4, 2011, 6:33 amMore interesting articles and posts from the world of search engines and searching. Google Chairman Eric Schmidt Weighs In On Patent Issues: They're 'Terrible' TechCrunch: Schmidt suggested that the real problem with the current patent landscape in the U.S. has longstanding causes; in the early '90s and early 2000s, he said, there were a lot of...
Search the web with your friends
September 4, 2011, 6:33 amSearchTeam is a new search engine for collaborative online research. You can do, save, and share searches in teams: Invite colleagues, students or friends to form a search team and share expertise and favorites. Organize the results in folders and chat about the process or the results. The basics If you are on your own, SearchTeam is like an...
Pandia Social Media Wrap-up September 4
September 4, 2011, 6:33 amSelected headlines on the social web and social media. 100k+ followers on Twitter? Google+ may put you on its new suggested user list TNW: Google's Horowitz is encouraging Twitter users with over 100k followers to shoot him a direct message in order to privately chat about the testing process. Could this be Google+'s attempt to call attention to...
Google kills off a large number of projects
September 4, 2011, 5:42 amGoogle abandons a large number of online services and tools. An important part of Google's philosophy of innovation has been a belief in serendipity. The idea is to give creative employers the chance to follow their own ideas, making it possible for them to develop the unexpected. They are therefore allowed to set aside 20 percent of their time to...
Google's Advice for Online Retailers
September 4, 2011, 5:05 amIn a recent post to its Google Retail Advertising Blog, Google provided a handful of tips of retailers, based on five notions that are driving today's state of retail, the way the company sees it. Google offers three tips: 1.
Google’s Advice for Online Retailers
September 4, 2011, 5:00 amIn a recent post to its Google Retail Advertising Blog, Google provided a handful of tips of retailers, based on five notions that are driving today’s state of retail, the way the company sees it. Google offers three tips: 1. …
Remember it is September! Global Tips and UK Trends to Timely Optimize Retail PPC Campaigns
September 4, 2011, 3:11 amIn July my colleague from Seattle came to meet us in our office in London and came back from a shopping trip to Harrods with baubles. Yes for in the Christmas tree and bought in July - I kid you not! This reminded me it was high time to give you some Christmas optimization tips for PPC and an overview of trends and opportunities for 2011 to help...
A Few Thoughts on Spotify and Continued Innovation Around Digital Music
September 4, 2011, 12:35 amIf you're like me, you're probably planning to spend this Labor Day weekend barbequing, relaxing and listening to your favorite tunes. It seems that music always tends to play a central role during holidays, events and family gatherings. Here at PayPal, we've talked a lot about the continued innovation around digital music and as the music .
Google+ in Asia: Most Users Are From Singapore, India
September 4, 2011, 12:00 amSingapore recorded the highest share of visits to Google+ in key Asia Pacific markets, according to Experian Hitwise data.
The report measured over an eight-week period from July to August 2011 comparing the share of visits by country under the ...
Sunday Interview: Whitespark.ca's Darren Shaw
September 3, 2011, 11:49 pmWe contacted Darren Shaw to talk to our Marketing Pilgrim readers about local SEO. Darren is the founder of Whitespark located in the Edmonton, Alberta area (that's in Canada for those geographically challenged readers). Darren has made a name for himself in the local search community with his development of the Whitespark Local Citation Finder ....
Sunday Interview: Whitespark.ca’s Darren Shaw
September 3, 2011, 11:36 pmWe contacted Darren Shaw to talk to our Marketing Pilgrim readers about local SEO. Darren is the founder of Whitespark located in the Edmonton, Alberta area (that’s in Canada for those geographically challenged readers).
Darren has made a name for himself in the local search community with his development of the Whitespark Local Citation...
GoDaddy and their new "Selective DNS Blackouts" policy
September 3, 2011, 2:28 pmGoDaddy has a new policy (as of July, 2011) that lets them block DNS packets from high-volume DNS servers. Any domains using GoDaddy's DNS hosting are affected (any domains with 'domaincontrol.com' in them). Two such sites that are affected include a niche search engine that is in development, and a project that keeps track of statistics on...
Labor Day Food & Drink, Twitter Style
September 3, 2011, 12:03 pmLabor Day is Monday, and on that day many will be getting together to enjoy food, drink and the waning days of summer. A celebration of the America worker, Labor Day was first celebrated in 1882 in New York City. …
Oregon Dentist and Chiropractic Boards Ban Groupon
September 3, 2011, 8:44 amIf you're living in Oregon and are looking for discounted crowns or a backiotomy, Groupon isn't your place. Both the Oregon Board of Dentistry and the Board of Chiropractic Examiners have banned the use of Groupons.
Google Analyzes Movie Searches
September 3, 2011, 5:03 amGoogle has analyzed movie searches for three years and shared some data about their findings. These findings are available in a whitepaper here.
Lionsgate Using Twitter To Push Labor Day Weekend Preview of Warrior
September 3, 2011, 4:17 amLionsgate is testing Twitter. The movie studio wants to see if a 140 characters or less can help sell movie tickets for their fight film Warrior. The film, which is set to open nationwide on September 9th,
Cup of Joe: How To Be Awesome
September 2, 2011, 11:15 pmSo this week’s COJ was going to be about the famed Walt Whitman poem “Song of Myself“. But, after I finished writing, I re-read my post and thought, “this totally blows!”. I mean seriously, what was I thinking? BORING ALERT.
So without even saving the post I just highlighted all 1000+ words and hit delete. Because...
Contacting Support: Your Options for Getting Help with Microsoft Advertising adCenter
September 2, 2011, 5:34 pmThey say the first step in finding a solution is admitting you have a problem. If youre not sure where to turn for help, youve got not one, but two problems. To keep that from happening when it comes to troubleshooting and optimizing your adCenter accounts, read on to learn how to access the various options you have for getting in touch with our...
Street View goes to the Amazon
September 2, 2011, 5:03 pmWith Google Street View , you can do amazing things such as hike around Stonehenge or even ski down Whistler's slopes "all without leaving home. Soon, you'll be able to float down the Amazon and Rio Negro Rivers of northwest Brazil and experience some of the most remote and biodiverse areas in the world. A few members of our Brazil and U.S.
Tubmlr and Reddit See Explosive Growth
September 2, 2011, 4:43 pmThere are nearly 28 million blogs on Tubmblr, and that's up from just 7 million a year ago, according to Pingdom. The firm is sharing some new stats about the popular blogging/social media service.
Infographic: Our Future, According to Movies
September 2, 2011, 4:27 pmWe're big fans of infographics at WebProNews, even when they deviate for the tech industry. Take this latest one, for instance. Using the popularity of movies to power it,
Publisher News: 30 Million Fantasy Football Fans Ready to Play
September 2, 2011, 4:02 pmAlso: Yahoo!'s new women's programming; settling the CPM vs. CPA feud; small and midsize businesses go big on digital Lockout over, fans and marketers flock to Fantasy Football: When the NFL regular season kicks off Sept. 8, more than 30 million fantasy football players will take the imaginary field. Marketers rejoice because these uber-fans spend...
Google+ Gets New Suggested User Lists
September 2, 2011, 3:41 pmGoogle+ VP of Product Bradley Horowitz has been tweeting about a new Suggested Users feature on Google+. It appears that some users are already seeing the feature. Heavy Google+ user Robert Scoble writes,
Obama, Breaking Bad, And Raven Symone
September 2, 2011, 3:41 pmTwitter is a wonderful place for one-liners. To be funny on the site, you've got to be sharp and practice economy of language. You've only got 140 characters to make an impression.
Google Cleans House
September 2, 2011, 3:26 pmGoogle is continuing its house cleaning process by shutting down a number of services, including Aardvark, which it acquired in early 2010. Recently, Google announced it would be shutting down Slide.
Twitter Share Buttons Bring 7 Times the Return
September 2, 2011, 3:10 pmIt seems like you can’t visit a website or blog these days without seeing a line of social media share buttons — Twitter, Facebook, Google+. But according to numbers from Bright Edge, only 53.6% of websites use social share buttons. That’s up slightly up from last month, but still leaves a lot of the landscape untouched by social...
iPhone 5 Rumor: Thinner, Wider According to Supposed Case Design
September 2, 2011, 3:08 pmIf you're feeling a bit fatigued by all the iPhone 5 rumors coming from supply chain sources and part manufacturers, here's something completely different. Italian Apple blog Macitynet has come across an alleged iPhone 5 case,
Superman's Adventures With Google+
September 2, 2011, 2:52 pmGoogle+ is all about members using their real identity-no pseudonyms here, please-something that was made clear by ex-Google CEO Eric Schmidt's interview with NPR. To date,
Superman’s Adventures With Google+
September 2, 2011, 2:39 pmGoogle+ is all about members using their real identity–no pseudonyms here, please–something that was made clear by ex-Google CEO Eric Schmidt’s interview with NPR. To date, there have been a few fake Google+ accounts that have been suspended due to …
Google Gives Update on How It's Combating Piracy
September 2, 2011, 2:37 pmLast winter, Google discussed its efforts to improve how copyright works online. They outlined four changes that they'd be implementing, including: 1. Acting on reliable copyright takedown requests within 24 hours 2.
Google Gives Update on How It’s Combating Piracy
September 2, 2011, 2:28 pmLast winter, Google discussed its efforts to improve how copyright works online. They outlined four changes that they’d be implementing, including: 1. Acting on reliable copyright takedown requests within 24 hours 2. Preventing terms that are closely associated with piracy …
The Tablet Revolution: Jacob Cohen of Wolff Olins
September 2, 2011, 2:22 pmNo limits but your brand's imagination Editors Note: The Yahoo! Advertising blog recently asked 10 agency leaders one question: "How will the tablet revolution change the advertising landscape and your business?" Here is the response from Jacob Cohen, Senior Digital Strategist, Wolff Olins. More than ever before, brands have an opportunity to use...
How to Train a Link Builder
September 2, 2011, 2:16 pmPosted by Peter Attia This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Training someone who doesn't know anything about SEO to link build can be very challenging even for...
Battlefield 3 Has A New Trailer, Too
September 2, 2011, 2:01 pmBecause Activision/Infinity Ward is targeting Modern Warfare 3 more towards the console users, and EA/Dice focusing Battlefield 3 directly at the PC gamers first, the presale war between the two, highly anticipated titles has been largely decided,
Good news, everyone!
September 2, 2011, 1:56 pmToday we're very excited to announce a new addition to the team, a new position for an existing member, and the triumphant return of an old friend! First things first, we have found the first of our new hires! Max Goodman, aka Chromakode is joining the reddit team full-time. Max has been working with us for a long time; you probably know Max as a...
Google Redefines External, Internal Links in Webmaster Tools
September 2, 2011, 1:46 pmIn an attempt to provide more accurate link data in Webmaster Tools, Google is recategorizing links from subdomains as internal links and the www and non-www versions of a site are considered the same site. Total link counts won't change. .
Facebook Tests "Opt Out of Advertiser" Option
September 2, 2011, 1:46 pmFacebook wants to make you happy. That's why they have a little X next to the sidebar ads that allows you to get rid of any pitch that doesn't please you. Now, they're taking it a step further by allowing users to block specific advertisers. According to Inside Facebook, the " hide all from [advertiser] " option is currently being beta tested as...
Facebook Tests “Opt Out of Advertiser” Option
September 2, 2011, 1:29 pmFacebook wants to make you happy. That’s why they have a little X next to the sidebar ads that allows you to get rid of any pitch that doesn’t please you. Now, they’re taking it a step further by allowing users to block specific advertisers.
According to Inside Facebook, the “hide all from [advertiser]” option is...
GMale, Google's Perfect Boyfriend, Knows All Your Secrets
September 2, 2011, 1:15 pmHave you ever wondered how a life partner created by Google would function? This video from the people at Comediva gives us a look into G-Male, the perfect male. At first,
GMale, Google’s Perfect Boyfriend, Knows All Your Secrets
September 2, 2011, 1:09 pmHave you ever wondered how a life partner created by Google would function? This video from the people at Comediva gives us a look into G-Male, the perfect male. At first, the Google creation seems like a Godsend – he …
New AdWords Metric: Estimated Top Page Bid
September 2, 2011, 12:28 pmGoogle has added a new metric into the AdWords interface at keyword level called the "Estimated Top Page Bid." This could revolutionize the traffic volumes from each of your main keywords. What it Means Quite simply, this new metric will give .
Insights Reveal Campaign Optimization Opportunity for Small Businesses in the Travel Vertical
September 2, 2011, 12:08 pmIf you havent been keeping tabs on the Bing Community , not long ago they put up a post covering some interesting insights uncovered during a recent consumer survey (conducted by Impulse Research) from their Search blog : 66 percent of Americans are more likely to actually choose their vacation destination based on deals and discounts .
Should ICANN Overturn ".brand" Domain Plans? Advertisers Think So.
September 2, 2011, 11:57 amIn June, Internet Corporation for Assigned Names and Numbers (ICANN) made a historic move to open domain name endings beyond the 20 or so that currently exist to an unlimited number. This means that the .com, .net, .org, and others that consumers are familiar with could turn into .brand in the near future.
Why You Can't Game Google and Bing with +1s and Likes
September 2, 2011, 11:41 amSocial is more important to search rankings than ever. There's no doubt about that. Should +1s and Facebook "likes" be used as significant ranking signals by search engines? Share your thoughts here. In a recent article,
Should ICANN Overturn “.brand” Domain Plans? Advertisers Think So.
September 2, 2011, 11:37 amIn June, Internet Corporation for Assigned Names and Numbers (ICANN) made a historic move to open domain name endings beyond the 20 or so that currently exist to an unlimited number. This means that the .com, .net, .org, and others that consumers are familiar with could turn into .brand in the near future.
Why You Can’t Game Google and Bing with +1s and Likes
September 2, 2011, 11:22 amSocial is more important to search rankings than ever. There’s no doubt about that. Should +1s and Facebook “likes” be used as significant ranking signals by search engines? Share your thoughts here. In a recent article, we asked if Google’s …
Remember it is September! Tips and (UK) Trends to Timely Optimize Retail PPC Campaigns
September 2, 2011, 11:20 amIn July my colleague from Seattle came to meet us in our office in London and came back from a shopping trip to Harrods with baubles. Yes for in the Christmas tree and bought in July - I kid you not! This reminded me it was high time to give you some Christmas optimization tips for PPC and an overview of trends and opportunities for 2011 to help...
Holiday Shopping Alert: Online Consumers Spending More Money But Less Time
September 2, 2011, 11:10 amA study released by IBM Coremetrics entitled " 4th Annual Online Retail Holiday Readiness Report " highlights some interesting shifts in consumer behavior in the online space. To sum it up quickly, people are spending more than ever online. Average order value was up an average of 10% across several points during the holiday season including Black...
Modern Warfare 3 Multiplayer Trailer Hits The Interwebs
September 2, 2011, 11:10 amIn what seems to be an early leak, the multiplayer trailer for Call of Duty: Modern Warfare 3 has hit YouTube. The over 3-min video gives us a quick look at some of the new features to the upcoming title,
The Return of Internet Marketing for Smart People Radio '
September 2, 2011, 10:39 amYeah, summer's gone, but all is not lost. Grab your iPod and that bottle of tanning spray, Internet Marketing for Smart People Radio is back. Though we're switching up the format for season two (stay tuned), we'll still be offering up marketing advice that works " every week. And there'll be the occasional interview. In fact, we brought in a...
Netflix Loses Starz Content as Prices Increase
September 2, 2011, 10:39 amTwo interesting things just happened in the world of Netflix. First, those much-talked-about and generally despised price changes went into effect. Second, Netflix lost all of its Starz content. Starz called off talks in the contract renewal process,
Taylor Swift Interviewed On And By YouTube
September 2, 2011, 10:18 amLast week, YouTube announced that it would be giving Taylor Swift fans a direct line to ask her questions, as part of its recent series of celebrity YouTube channel-based Q&A sessions. They recently did one with Anderson Cooper as well.
The Decline of Yelp Deals
September 2, 2011, 10:03 amAs discussed in a previous article, Yelp is cutting back on its Deals positions,
Anonymous Takes Down Texas Police Site, Exposes Racist Emails
September 2, 2011, 9:17 amAnonymous, the world's most famous hacktivist coalition, has attacked Texas law enforcement, specifically the higher-ups at the Texas Police Chiefs Association. Dubbed operation "Texas Takedown Thursday," the group defaced the texaspolicechiefs.
AT&T Hopes to Settle with DoJ Before Going to Court
September 2, 2011, 9:16 amOn Wednesday, the U.S. Justice Department announced that it had filed an antitrust lawsuit to block AT&T’s proposed acquisition of T-Mobile USA. “The combination of AT&T and T-Mobile would result in tens of millions of consumers all across the United …
Michael Arrington and AOL: What They're Saying
September 2, 2011, 9:01 amReports came out from Fortune and the New York Times that famed blogger and TechCrunch founder Michael Arrington is launching a new venture fund to invest in early-stage startups. According to Fortune,
Michael Arrington and AOL: What They’re Saying
September 2, 2011, 8:50 amReports came out from Fortune and the New York Times that famed blogger and TechCrunch founder Michael Arrington is launching a new venture fund to invest in early-stage startups. According to Fortune, his partner is Patrick Gallagher of VantagePoint Venture …
Audience Targeting Strategies for LinkedIn Ads
September 2, 2011, 8:45 amIn March, LinkedIn announced that it had surpassed the 100 million user benchmark - and according to their ad tool, they have surpassed the 120 million mark. In fact, they are adding one new member per second. Smart marketers shouldn't.
Why You Can Almost Guarantee Google is Using Your Analytics Data
September 2, 2011, 8:14 amWhile many webmasters and publishers use Google analytics without a second thought, smart publishers, marketers, and SEOs are left to speculate' Is Google using this data? What might they use it for?
A Look At Twitter Users and Brand Engagement
September 2, 2011, 7:54 amTwitter and advertising have been strange bedfellows indeed. Originally, the service was for the geek crowd and the mere thought of commercialism was anathema amongst these folks. As the service moved more into the mainstream people have wondered how the service will make money (be careful how you define mainstream because many believe it hasn't...
Having Google +1 button on a page will override robots.txt blocks!
September 2, 2011, 7:52 amNow this one is interesting.I just found this answer from a google employee in one of their forum threads. The +1 Button is only intended to be used on pages that contain all public content. By putting the button on a page we're taking it as an indication from you that this page is public content. This means that we will fetch your page even if...
Making Social Media Pay - With (Really) Fast Followers - Accenture #df11
September 2, 2011, 7:28 amAs companies seek to understand where and how social media fits, one of the key questions asked is: How can you move beyond branding with social media and directly affect business outcomes? At Dreamforce this week, Robert Wollan - Global Managing Partner for Accenture CRM, attempted to answer that question with his presentation: "Making $ocial...
iPhone 5 Rumor: San Francisco Police Know Nothing About Lost Prototype
September 2, 2011, 7:23 amYesterday we all experienced a bout of deja vu when the rumor emerged that another Apple employee had apparently had too much to drink and misplaced a new iPhone prototype in a bar.
How to Avoid Targeting Paid Search to the Masses in 6 Steps
September 2, 2011, 6:52 amIt's the norm for consumer packaged goods (CPG) traditional media marketers to create campaigns and initiatives specifically targeting their desired demographic within traditional media. Whether it's a sporty advertisement for a produc.
What is it like to work at Distilled?
September 2, 2011, 4:53 amA few months ago now, Andrew Martinolich joined us for a 2 month internship, working just 2 days per week. He has written about his experience whilst working at Distilled, which provides an insight into what it is like to be part of the team here.Andrew writes:Getting the Internship After spending a few weeks awaiting a decision from Syracuse...
SEO Guide to Creating Viral Linkbait and Infographics
September 2, 2011, 2:23 amAn extremely deep and well put together guide to linkbaiting by the folks at Distilled.
Why Are You Buying Fans, Friends and Followers?
September 2, 2011, 1:05 amI came across this article on PCMag.com a few weeks ago. The story focused on an SEO firm that has started selling Google +1s. "Plussems, which is owned by SEOShop.biz, is selling 50 clicks for $9.99, 250 clicks for $69.99, and was selling a bundle of 2,000 clicks." This isn't the first time I've come across an SEO or social media marketing...
Yes, You Really Can Build Links With Twitter - Whiteboard Friday
September 2, 2011, 12:13 amPosted by caseyhen Since Rand discussed a scammy link building tactics last week, he decided to tackle a good method that anyone can do. This week Rand has 8 tips on how you can build links using Twitter, yes Twitter! Rand discusses what methods he sees generating links and how you can use them. We'd also love to hear how you are using Twitter...
Google Offers Debuts on Home Page
September 1, 2011, 11:58 pmYou can add Google Offers , the fledgling daily deals service available in San Francisco, the Bay Area, Portland and New York City, to the short list. Google this past week began touting this Offer for the American Museum of Natural History in Manhattan: Clicking through shows me this deal, worth 80 percent off: That's some kind of deal, though...
What do TOMS Shoes, John Donahoe, Facebook, The Shins and a Bus Tour Have in Common?
September 1, 2011, 8:48 pmThe answer is that all of them will have a part at the X.commerce Innovate Conference 2011, October 12 - 13 at Moscone West in San Francisco. As Naveed shared back in July, X.commerce is eBay Inc.'s newly created open commerce platform group. X.commerce is not part of PayPal, it's an entirely new division that's focused .
Rupert Keeley Joins PayPal from Visa to Head Asia Pacific Region
September 1, 2011, 8:48 pmI'm thrilled to tell you that Rupert Keeley, one of the top executives in the payments industry, will join PayPal to run our business in Asia Pacific. I've known Rupert for many years, and I consider him one of the best executives that I've ever worked with. With 30 years of experience in the payments space, .
PayPal Community Video #3: No Pockets Required
September 1, 2011, 8:48 pmWe hope you've enjoyed watching the "Zombie Apocalypse" and "Paytron" videos produced by the PayPal community. Today, another community member shows a more risqué side to the future of money in "No Pockets Required." As the video clearly demonstrates, contrary to what our competitors are saying, you may not even need a mobile phone to .
Top of page bid estimates
September 1, 2011, 6:39 pmWe're excited to announce a new metric in AdWords, top of page bid estimates, to provide additional assistance in optimizing your ads to show above the search results. Analogous to first page bid estimates , this metric approximates the cost-per-click (CPC) bid needed for your ad to appear regularly in the top positions above the search results....
Fans of the Bachelor Pad Seeking Spoilers Online
September 1, 2011, 6:34 pmABC's Bachelor franchise, which consists of The Bachelor , The Bachelorette , and Bachelor Pad , has become a popular topic in gossip magazines, news & entertainment shows and on various websites. Web traffic data from Hitwise shows that in the 12 rolling weeks ending August 20th, three of the top ten search terms driving traffic to ABC.go.com...
New Research and Infographic: Get to Know Our Video-Viewing Audience
September 1, 2011, 5:02 pmNot that long ago, the idea of watching a TV show or video on my laptop wasnt something Id even consider. The loading times tried my patience and I simply always saw the TV as my entertainment universe. A few months ago, I had a moment of reckoning when I realized I was using my PC for video viewing almost as much as my TV. Admittedly,
Don't Forget: No Wearing Pants After Labor Day
September 1, 2011, 4:36 pmTwitter is a wonderful place for one-liners. To be funny on the site, you've got to be sharp and practice economy of language. You've only got 140 characters to make an impression.
Twitter Share Button Works Wonders for Content
September 1, 2011, 4:20 pmBrightEdge released a new report looking at social share metrics around Twitter engagement and the use of social plugins around the web. It draws upon the firm's analysis of over 4 million tweets and 10,
Google Teams with ESPN to Add MLB Baseball, NFL Football Scores to Search Results
September 1, 2011, 4:20 pmLooking to quickly find the latest baseball score or follow a football game in real time? Google and ESPN have brought the scoreboard straight to the search results to provide live MLB and NFL scores, or send you to game recaps, box scores, schedu.
Don’t Forget: No Wearing Pants After Labor Day
September 1, 2011, 4:20 pmTwitter is a wonderful place for one-liners. To be funny on the site, you’ve got to be sharp and practice economy of language. You’ve only got 140 characters to make an impression. And what better way to wind-down the work …
YouTube Still A Huge Mistake For Google, Says Mark Cuban
September 1, 2011, 4:00 pmDallas Mavs owner and entrepreneur Mark Cuban was critical of Google's decision to buy YouTube when it happened back in 2006. Apparently, those sentiments haven't changed. Appearing on the CBS What's Trending show,
This Is The Worst S*#% I Have Ever Read
September 1, 2011, 3:24 pmHow to Deal with Negative Comments on Your Page Has there ever been a time when someone posted a negative comment on your company social media profile? How did you deal with this situation? Here are some tips to dealing with a complaint: Tip 1: Never Delete a Negative Comment. The #1 rule of responding to social media comments is never to delete a...
Ask Redesign, Human-Powered Q&A Rolls Out to All Users
September 1, 2011, 3:14 pmAsk has 63 million users these days. That is one thing that stands out in the company's latest announcement. The announcement itself is that Ask.com has launched its human-powered Q&A service "Ask People" to all of those users.
After Labor Day, OK to Wear White?
September 1, 2011, 3:13 pmby Claudine Zap As sure as temperatures cool and leaves start to change color, the question arises: Should the white wardrobe be stored along with bathing suits and sun hats? Traditionally, in the Northeast, a dress code was firm: The summer whites came out after Memorial Day and went away after Labor Day . Fashion historian Bronwyn Cosgrave...
Troubled Bridge Underwater: Video Captures Covered-Bridge Collapse
September 1, 2011, 3:13 pmby Claudine Zap Hurricane Irene brought unexpectedly disastrous floods to the state of Vermont - the worst in 75 years or " perhaps ever ," according to Governor Peter Shumlin. The epic storm brought flooding, 250 road closures, and one death. But the image many have taken from the state is the damage to its historic covered bridges - and two that...
Adding a Twitter Share Button Adds 7x More Exposure [Report]
September 1, 2011, 3:13 pmWebsites that display Twitter's Tweet button on their homepage get seven times more social media mentions than sites without the button, according to a new report out today from enterprise SEO platform provider BrightEdge. That figure is bas.
Jack Dorsey to Twitter Developers: Tell Us What You Need
September 1, 2011, 2:58 pmTwitter and its developer ecosystem have had a somewhat rocky relationship in recent months, particularly as Twitter has filled voids that were previously filled by third-parties by offering their own versions of things. Think mobile clients and photo uploading.
Overall it's a Win for Back-To-School Sales
September 1, 2011, 2:58 pmMother Nature is a powerful lady. Not only can she tear down buildings in a blink of an eye, she can also throw a nation's economy into a whirl that rivals her worst tornado. This time around, we lucked out. Hurricane Irene was kinder than expected which is to take nothing away from the millions of people who are still dealing with the aftermath....
Netflix Price Increase - Today is the Day
September 1, 2011, 2:43 pmOn July 12, Netflix dropped the bombshell that it would be raising prices for those with the DVD+streaming plans by 60%. That would go right into effect for new customers,
Overall it’s a Win for Back-To-School Sales
September 1, 2011, 2:40 pmMother Nature is a powerful lady. Not only can she tear down buildings in a blink of an eye, she can also throw a nation’s economy into a whirl that rivals her worst tornado.
This time around, we lucked out.
Hurricane Irene was kinder than expected which is to take nothing away from the millions of people who are still dealing with the...
Netflix Price Increase – Today is the Day
September 1, 2011, 2:28 pmOn July 12, Netflix dropped the bombshell that it would be raising prices for those with the DVD+streaming plans by 60%. That would go right into effect for new customers, but for existing customers it would go into effect on …
Twitter: We Are Faster Than An Earthquake
September 1, 2011, 2:12 pmTwitter's new promotion is that their service moves faster than an earthquake. The impetus for this little video posted on their YouTube channel is obviously the 5.8 magnitude earthquake that hit the east coast late last month. The quake,
Why Your Linkbait Fails and How to Fix It
September 1, 2011, 2:12 pmPosted by Fryed7 This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community. The author's views are entirely his or her own and may not reflect the views of SEOmoz, Inc. Howdy Mozzers, I've been spending a couple of weeks this summer in the Distilled office looking at the...
What Happens When Hulu Gets Acquired?
September 1, 2011, 1:56 pmRumors about a potential Hulu acquisition have been running rampant. According to reports, Amazon, Dish, Google and Yahoo have bid or are close to bidding, and DirecTV is also reportedly considering submitting a bid.
Nooooo!: Lucas Makes More Changes to Original Trilogy
September 1, 2011, 1:56 pmby Mike Krumboltz Many would argue that the original "Star Wars" films were masterpieces when they were first released (the prequels not so much). However George Lucas just can't stop futzing around with his creations. The billionaire filmmaker's latest change can be seen in the upcoming Blu-ray release of the original trilogy. In the battle...
And the Top Web Brand For July Is. . .
September 1, 2011, 1:18 pmGoogle!
Our favorite rankers, the Nielsen Company, has worked out a complex new scheme that measures total hits to websites through a variety of sources. Their “hybrid data” approach combines information from their online panel with data culled from traffic tools in order to reach a more exact number.
Nielsen says their data includes...
Target Launches New Site at Target.com and Fails Miserably
September 1, 2011, 1:15 pmI don’t even know where to start with this. Target launched a new site last week. I guess they’re pretty proud of it, but they’ve managed to completely fail in so many ways.
Chaz Bono on Dancing With The Stars: Cher Tweets Her Response to Detractors
September 1, 2011, 1:05 pmFollowing Monday night’s announcement of the Dancing With The Stars celebrity cast and the subsequent partner pairing announcement on Wednesday, the internet has exploded over the inclusion of Chaz Bono for the show’s 13th season. For a while there was …
Google +1 Button Chrome Extension Launched
September 1, 2011, 12:55 pmGoogle has launched a Chrome extension for the +1 button, so you can easily +1 any piece of content that you come across on the web, regardless of whether it not it has its own button readily available. The description …
The Tablet Revolution: Jeff Gabel of Partners + Napier
September 1, 2011, 12:39 pmHarness the mania Editors Note: The Yahoo! Advertising blog recently asked 10 agency leaders one question: "How will the tablet revolution change the advertising landscape and your business?" Here is the response from Jeff Gabel, Chief Creative Officer Partners + Napier. According to the recently released "U.S. Consumer Electronics Sales and...
Finding Outreach Targets With Competitive Research
September 1, 2011, 12:02 pmWhen you are launching link bait and doing manual outreach for it, you should search for similar content and find who has linked to that content before. This will leave you with a list of people who are interested in your topic, so they will probably be interested in what you are promoting, and they have linked to related content before so they...
A Few adCenter Tricks For Halloween PPC Treats
September 1, 2011, 12:00 pmAs we hit the beginning of September, eager Halloween fans are already hunting for their 2011 costume. Twenty-three percent of all annual Halloween searches will happen this month. Microsoft adCenter offers tips on how to adjust your PPC strategy....
AT&T Responds To DOJ Smackdown
September 1, 2011, 11:48 amEven though AT&T has already been broken up once before by the United States government for monopolistic business practices, apparently, the company motto is "try, try again." The proposed T-Mobile acquisition serves as proof of AT&T's goals.
YouTube Creator Playbook Offers New Strategies & Best Practices
September 1, 2011, 11:32 amYouTube has posted a playbook that compiles important tips, best practices, and strategies for Partners and content creators that go beyond the typical X's and O's that you'll find in YouTube Help. Although some of the informatio.
40% of Mobile Users Use Smartphones, 40% of Them Use Android [US]
September 1, 2011, 11:17 amNielsen released a new report today indicating that 40% of mobile users in the U.S. own smartphones and 40% of those are Android devices. That's consumers over the age of 18. iOS devices, the firm reports,
Example Web Development Contract Template
September 1, 2011, 10:43 amNice template/contract posted.
Crunched for Time? Five tips to Maximize your Atlas Media Console Learning
September 1, 2011, 10:35 amIve been in online media for over 10 years and since then have had to learn many tools. In the last 5 years alone Ive learned adCenter, the Ad Intelligence plug-in and more recently the Atlas Media Console, Atlas Import tool and much more. I joined the Atlas Learning and Development team in September of 2010 and was in the same boat as many of our...
What's More Valuable: A Like or Click?
September 1, 2011, 10:14 amFacebook has risen to be an important advertising channel for reasons that include: a huge user base, an extraordinary amount of available data about users, and an impressive (and growing) set of targeting options.
Fox News / Google Debate Wants Your Participation
September 1, 2011, 10:14 amIn what will be one in an already packed schedule, Google and Fox News are teaming up for a Republican Presidential Primary Debate this month. The debate will take place in Orlando,
Tablets Show Strong Advertising Effort, But Not Enough to Beat the iPad
September 1, 2011, 10:14 amThe iPad is the hottest tablet on the market, and according to industry researcher IHS iSuppli, it will dominate until at least 2015. Not only is Apple's product the most popular in the market, but it also has the most effective advertising campaign based on a new study.
Websites With Lower Google Rankings See Higher Ad CTR [Study]
September 1, 2011, 10:00 amA study from Chitika shows that the lower your position is on the search engine results page, the higher the likelihood that visitors will click on ads on your page. The 10th position sites showed nearly double the click-through rate (CTR) of thos...
What’s More Valuable: A Like or Click?
September 1, 2011, 9:57 amFacebook has risen to be an important advertising channel for reasons that include: a huge user base, an extraordinary amount of available data about users, and an impressive (and growing) set of targeting options. Facebook ads can lead to conversions …
Steve Jobs And The 4 Counterintuitive Business Strategies Of Apple
September 1, 2011, 9:54 amOne of the most legendary stories about Zappo's famed culture of customer service above all else is their longstanding business practice of paying people to quit.
Poultry Enthusiast Wins £12,000 Bet Through The Power Of The Retweet
September 1, 2011, 9:39 amHere's the premise: Twitter is a waste of time. To test this statement, the guy who runs the Twitter account for poultrykeeper.com and its group of websites bet his boss that he could get 10 retweets on a single tweet.
Choose the questions for the GOP candidates in the FOX News/Google Debate
September 1, 2011, 9:39 am(Cross-posted on the Official Google Blog and the Public Sector Blog ) If you've been watching the 2012 Republican presidential race from the sidelines, now is your chance to get involved: Google and FOX News will present a GOP primary debate in Orlando, Florida on September 22, and you can drive the conversation by submitting and voting on...
Google Webmater Tools - Changes To Link Categorization
September 1, 2011, 9:23 amGoogle announced that it is changing the way it categorizes link data in Webmaster Tools. "As you know, Webmaster Tools lists links pointing to your site in two separate categories: links coming from other sites,
Kevin Smith's Red State Debuts on VOD
September 1, 2011, 9:23 amNormally, movies are first released to the masses via theaters, and no, this does not include the straight-to-DVD fare, either. This is especially true if the movie in question has any amount of buzz to it,
Kevin Smith’s Red State Debuts on VOD
September 1, 2011, 9:15 amNormally, movies are first released to the masses via theaters, and no, this does not include the straight-to-DVD fare, either. This is especially true if the movie in question has any amount of buzz to it, something director/actor/writer Kevin Smith …
Mastering Linkbait in Two Weeks: An Intern’s Story
September 1, 2011, 9:14 amMy name is Ed Fry and I’ve been undertaking an internship here at Distilled researching and writing up a guide on linkbait. I pitched the idea to Will and Duncan back in June, keen to come back to the London office after an awesome two week internship last summer.Several video interviews, hours of editing, a bunch of visual work and about...
Google Plugs Deals More Aggressively While Facebook and Yelp Scale Back
September 1, 2011, 9:13 amLast week, Facebook revealed that it was shutting down its Deals product (though it's keeping check-in deals).
T-Mobile USA CEO Talks DOJ Suit in Email to Employees
September 1, 2011, 9:13 amAs previously reported, the U.S. Department of Justice has moved to block AT&T's proposed acquisition of T-Mobile USA. They have filed an antitrust suit with this cause.
Google Changes Classification of External and Internal Links
September 1, 2011, 9:12 amGoogle has made a change in how they categorize internal and external links in Google Webmaster Tools. A post on the Webmaster Central blog goes into detail (while generating a few more questions along the way.
Here’s the gist.
WWW and non-www sites are treated as the same site
Sub-domains are now treated as internal links
This chart shows how...
Google Webmater Tools – Changes To Link Categorization
September 1, 2011, 9:09 amGoogle announced that it is changing the way it categorizes link data in Webmaster Tools. “As you know, Webmaster Tools lists links pointing to your site in two separate categories: links coming from other sites, and links from within your …
You Already Know How to Write an Ebook ' So What's Stopping You?
September 1, 2011, 8:50 amThere are plenty of great reasons to write an ebook. A short, free ebook could be precisely the cookie you need in order for your email list to grow beyond a handful of members. A big, paid-for ebook could be an important part of your revenue stream " and the first product in your sales funnel. Being able to say, "I'm an author." could give your...
2012: Search Marketing Armageddon or Opportunity?
September 1, 2011, 8:49 amWhat's on the minds of digital marketers as we head toward 2012? Are they looking to bump their search spend up, down, sideways - and what issues are they focusing on in the coming year. The Mayan calendar holds 2012 as a year of Armageddon .
iPhone 5 Rumor: Did a Prototype Get Lost in a Tequila Bar?
September 1, 2011, 8:48 amAt this moment it's possible that an upcoming iPhone, possibly the iPhone 5, might be hanging out in the unswept corners of a Mexican restaurant. Or it might be in the hands of someone ready to make a big score.
ASDA top online destination for Back to School searches
September 1, 2011, 8:40 amWith kids going back to school next week parents have been searching and shopping online to get their children clothed and equipped for the new term. Looking at all searches for back to school terms last week, the indications are that this year will be a record breaking year for online sales in this period.
Google +1 Button Rolls Out as Chrome Extension
September 1, 2011, 8:14 amGoogle has taken its +1 button to the consumer masses, allowing users to install the +1 Chrome extension to begin +1ing favorite Webpages and sites right from their browser. Sundar Pichai, senior vice president of Chrome, posted a link to the +1 button extension from the Chrome Web Store on Google+ late last night: As of 8 .a.m. EDT Sept. 1, it's...
What's the R.O.I.? A Framework for Social Analytics
September 1, 2011, 8:04 amA very lucid breakdown of how to properly frame ROI as it relates to social media. There are some great visuals to help drive home the main takeaways.
Landing Pages That Convert
September 1, 2011, 7:59 amSo, you SEOed, Tweeted, Facebooked, wrote articles, did PPC, used banner ads, sent out press releases, wrote email campaigns, connected on LinkedIn, commented on Blogs, set up joint ventures. You've done everything possible to drive traffic to your pages, BUT you still don't have sales (or leads or phone calls or whatever it is you wanted from...
Groupon Plans Major Pivot in 2013
September 1, 2011, 7:38 amGroupon is addicted to money, spending half a billion dollars a year to acquire new subscribers. Yet it now claims that it will kick the habit in 2013, reducing that spend to zero. There is approximately one way they can effectively do this. That is: be acquired by Google. Another approach might have been to think of some other way to grow than to...
#DF11 B2B Social Media - Not As Different As You Think
September 1, 2011, 7:33 amOne of the big questions in the social media marketing space is whether social media is the place for B2B marketing. As companies begin to understand for every B2B company, there's also a "C" aka people behind the business ( @garyvee ). Once B2B companies realize that buyers discover, consume and share information on social channels just like any...
With Chrome Extension Now +1 Any Page on the Web
September 1, 2011, 7:28 amSometimes it feels like when something is released or announced in the Internet space you wonder "Didn't that already happen?" The unheralded and unhyped announcement came via a post on Google+ by SVP of Chrome Sundar Pinchai. That's about as low key an announcement as you will ever see. To see the comments visit the post here . As MG Siegler of...
Developing Links with Strategic Partnerships
September 1, 2011, 7:12 amTeaming up with another site or organization is a great way to build links, exposure, and branding. It can be done in a number of different ways, depending on your company's goals and resources. Let's explore some of these strategies for both la.
Ad Retargeter AdRoll: "Cookies are the New Email"
September 1, 2011, 6:57 amRemember the scene in "Minority Report" where Tom Cruise is in a mall, all the while personalized advertisements are literally calling out to him as he walks by? Is this our digital future? How exactly does behavioral retargeting work, and does it deserve to be controversial? Search Engine Journal sat down with Adam Berke, cofounder of ad...
Learn how to Panda-proof your content at SMX East
September 1, 2011, 6:16 amDid Google's Panda take a big bite out of your search engine rankings - and you're not sure what to do next? Sounds like a trip to NYC for SMX East (September 13 th - the 15 th ) would be a smart move. I'm excited to announce that I'll be speaking on " Panda-proofing your content " on September 13th from 1:45-3 p.m. I'll be joined by a fantastic...
Real Names: Google+, Government & The Identity Ecosystem
September 1, 2011, 5:50 amThere has been a lot of speculation about why the push for real names on Facebook and now Google, with Google taking a much harder line than even Facebook, not allowing for even the simplest derivation of "nyms" (pseudonyms). Add to th.
Mobile and Video Emerge As Significant Online Ad Platforms in the UK
September 1, 2011, 5:30 amcomScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an analysis of the online advertising market in the United Kingdom across the general population of fixed line Internet users, online video viewers and smartphone users. Among its findings, the analysis shows mobile and video advertising gaining traction in...
Measuring the Global Reach of International News and Language Online
September 1, 2011, 5:19 amAs the internet becomes more 'international' each day, will the ability to hold onto one's national language increase or decrease over time? And how would a nation be able to track this? One possible solution may be to track how internet users link to and comment on major news outlets in the world. Using a tool such as MajesticSEO, who track the...
Google Webmaster Tools Now Sees Subdomains As Internal Links
September 1, 2011, 4:01 am"Today were making a change to the way we categorize link data in Webmaster Tools. As you know, Webmaster Tools lists links pointing to your site in two separate categories: links coming from other sites, and links from within your site. Todays update wont change your total number of links, but will hopefully present your backlinks in a way that...
4 Tips for Creating Link Bait
September 1, 2011, 1:33 amPosted by Geoff Kenyon While link bait is frequently seen as more "fun", and it's definitely more creative, than doing things like guest blogging or or emailing people asking for links, it has its challenges. I wanted to share a few things I've learned about creating link bait from my experiences. If you have other insights, I'd love to hear them...
Don't Outsource Your Content Overseas!
September 1, 2011, 1:08 amThere are plenty of good reasons to outsource your content writing and marketing to an SEO firm. For instance, you may not have the time or writing skills to fully invest in a managing a content marketing campaign. Since content marketing is one of the fundamental elements of inbound marketing , outsourcing it to a reputable SEO company makes...
Google TV Coming to UK, Schmidt's Hopes Still High
September 1, 2011, 12:27 amIn an Edinburgh conference for the UK TV industry, Google Executive Chairman Eric Schmidt discussed the integration of television and the web. He announced that Google TV would come to the UK shortly and predicted that it would receive mass adopti.
Blog Posts to Read for September 1, 2011
September 1, 2011, 12:16 amBelow you will find our favorite blog posts that are related to SEO, search engine marketing and social media marketing from this past week. Please feel free to visit each, we hope you find them as helpful as we do! How Bing Could Own 40 Percent of the Search Market A contract between Firefox and Google, which makes Google the default search...
