OK, I have a question for y'all' Why do we let Google have so much power over how we produce Web content? I was reading a Search Engine Watch article where Kevin Gibbons was stressing how Google is never the "only customer." Still, at every conference (most recently, Search Engine Strategies, San Francisco,) I hear people saying that they're looking for a writer who can "write for Google." They don't care about how the article sounds to their customer - heck,