There will come a time when robots will be in your target market, but that day is ( at least ) a few years away. In the meantime, we all need to remind ourselves the purpose of putting together quality copy on the internet: It must be unique and fresh, lest we get spammed for duplicate content It must be readable and persuasive, lest you lose customers It must answer the "So What?" question, lest we waste others' time Let's Get Back to Basics Each day,