

News Archive
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
NY Times to Put Blogs Behind Paywall
February 22, 2010, 1:11 pm
After years of debate and experimentation, the New York Times announced its decision of a pay-meter system last month. Although the switch isn’t due for more than a year, we’ve all had our questions. Last week, executives of the Times took the opportunity at the paidContent conference to answer those questions.
Unfortunately, it looks like they’re not all on the same page, especially when it comes to the many popular blogs hosted by the Times. Reports Felix Salmon of Reuters:
[Senior VP of Digital Operations Martin] Nisenholtz did say quite clearly that he expected ad revenue to go up rather than down, which implied to me that that paywall was going to be pretty porous. And [owner Arthur Sulzberger] said that “we are not trying to eliminate ourselves from the digital ecosystem”. But when I asked about specifics, it all got rather messy. It started when I asked whether the NYT’s own blogs would be counted towards the quota, and Nisenholtz replied that “our intention is to keep blogs behind the wall”.
Salmon also reports that the NYT confirmed to the WSJ that the blogs would be kept behind the paywall.
The meter system is designed to allow users to access a certain number of stories for free on the New York Times each month. For the occasional reader, that will probably be fine. However, for loyal followers of such blogs as the Freakonomics blog, it might not take long to meet your free article quota—and though there are many followers of NY Times blogs, I doubt that many of them would be willing to pay to read a blog. Salmon contends that the authors of the Freakonomics blog shouldn’t (and wouldn’t) stand for such an audience-cutting move.
RSS is another issue here: with the execs apparently confused about whether or not following a link from a third-party site would count toward your quota, they didn’t discuss whether following a link from a presumably-summary RSS subscription would count.
What do you think? Should the Times put blogs behind the paywall? Can they afford to sacrifice their readers—and possibly their blog authors?






