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Old Spice Man Viral Marketing Campaign Impresses
July 16, 2010, 10:49 amMaybe you should watch it for yourself: And heres the backstory: Fresh off his appearance during a tv spot during the Superbowl, former ASU 1996 Rose Bowl wide receiver Isaiah Mustafa, reprised his role as the manly Old Spice Man and has caused a coup in social media circles. In an industry thats been increasingly filled with social media experts whose claimed to fame has been writing books about building a huge following on Facebook or Twitter, or building buzz,
