Sometimes an ad for a product is so clever that you remember the ad but not the product. Not so with Old Spice's new "Smell Like a Man, Man," campaign which went viral earlier this year. According to a Nielsen report which was noted in Brandweek , sales of Old Spice Body Wash have jumped 55% in the past three months and 107% this past month. "Gary Stibel, CEO and founder of The New England Consulting Group, said his data also shows a lift for Old Spice.