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Online Research Still Key Tool For Consumers
May 3, 2010, 9:50 amOnline research continues to play a key role in consumer shopping behavior, according to a new study from the e-tailing group and PowerReviews. The 2010 Social Shopping Study surveyed over 1,000 consumers who shop at least 4 times per year and spend $250 or more annually online, to understand their motivations and preferences about online product research and customer reviews.
