There are numerous posts on PPC vs SEO , who gets more money, and all that mumbo jumbo. To me, it's right up there with "SEO is dead" type posts, good for attention, but there should not be any versus in that relationship. (Note: Most of the more recent posts point out that both are beneficial) The two have more in common than both sides would care to admit sometimes. One thing that they do have in common is the infamous and often feared Google ban/penalty. Yes,