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Personalization of Google Results Creates a Huge Advertising Opportunity

February 8, 2010, 3:25 am
Posted by randfish Like 150 million or so other folks, I spent today watching the Superbowl. As a marketer, it's hard not to pay close attention to the advertisements, and this year featured a heavy focus on sending viewers to the web . However, I was a bit surprised that we didn't see anything like 2007's Pontiac advertisement : At the end of the ad, Pontiac invites viewers to "Google" their brand to learn more. This seemed a bit odd in 2007, but today,

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