A common question we hear from users of Website Optimizer is, "What page should I test?" Of course, people have different opinions. For example, some experts say that you should never run a test on your homepage while others may disagree. We recommend taking a data-driven approach when choosing a test page. Simply put, test a page that needs improvement.

By using Google Analytics, you can find pages on your site that could most benefit from website testing. We've put together a short video showing how you can quickly identify these top choices:



Enjoy!