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Playing PPC Catch Up: Microsoft AdCenter
May 5, 2010, 9:08 amTaking a look at the history of PPC and comparing it with today's market, you can see the complete 180 that the space has taken. Starting with Goto, to Overture, and into today's platforms. Things have changed, and I'm not just talking about the bidding system. The top players have completely changed, and the MSN/Yahoo partnership has the potential to force change yet again. First off, I'm not a huge fan of the MSN/Yahoo "partnership." Or I wasn't a fan.
