Search engines catering to targeted niches are gaining in popularity. Most of them add a social interaction element, like sharing, embedding, and voting to keep their visitors longer on the site, and to "force" user profiling. It's a smart approach to search, in an industry dominated by Google. As far as video search is concerned, we already know that Google has its paws deep into the niche, with YouTube being the undisputed sovereign of the industry. But,