Greetings fellow SEO copywriters and content marketers! As foretold, here is the third of the five crucial steps you need to walk through before putting fingers to keyboard, pen to paper, voice to recorder " whatever your chosen method " and yes, it involves  RESEARCH! But as you know by now, research is not a dirty word.  On the contrary,  it is your friend, confidante, and informant. I know your fingers are itching and your mind is twitching,